Facebook Ads vs. Google Display Ads for Churches | Bart Blair

[Music] [Music] I'm going to go on a limb and I'm going I'm going to go on a limb and I'm going I'm going to go on a limb and I'm going to say that for most churches your to say that for most churches your to say that for most churches your primary age demographic is typically not primary age demographic is typically not primary age demographic is typically not the 55 or 60 or 65 year old woman the 55 or 60 or 65 year old woman the 55 or 60 or 65 year old woman typically most churches are targeting typically most churches are targeting typically most churches are targeting young families with young kids and yeah young families with young kids and yeah young families with young kids and yeah we can clearly see in a Facebook and we can clearly see in a Facebook and we can clearly see in a Facebook and Instagram ad campaign that the primary Instagram ad campaign that the primary Instagram ad campaign that the primary people who are clicking your ads tend to people who are clicking your ads tend to people who are clicking your ads tend to be people who are in older age group but be people who are in older age group but be people who are in older age group but if your goal your target is to reach if your goal your target is to reach if your goal your target is to reach young families with young kids if you young families with young kids if you young families with young kids if you want to get the mail in the household want to get the mail in the household want to get the mail in the household the best place for you to be advertising the best place for you to be advertising the best place for you to be advertising the best place for you to be marketing the best place for you to be marketing the best place for you to be marketing is Google Display Network well hey there is Google Display Network well hey there is Google Display Network well hey there my name is Bart Blair and it's my my name is Bart Blair and it's my my name is Bart Blair and it's my privilege to welcome you to season 4 privilege to welcome you to season 4 privilege to welcome you to season 4 episode 31 of the missional marketing episode 31 of the missional marketing episode 31 of the missional marketing podcast this is the podcast this is the podcast this is the 155th edition of this show we've been 155th edition of this show we've been 155th edition of this show we've been producing this podcast since 2020 with producing this podcast since 2020 with producing this podcast since 2020 with the goal of helping churches grow by the goal of helping churches grow by the goal of helping churches grow by leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective Communications thanks so much effective Communications thanks so much effective Communications thanks so much for tuning in if you happen to be new to for tuning in if you happen to be new to for tuning in if you happen to be new to the show the show the show uh we want to invite you to subscribe uh we want to invite you to subscribe uh we want to invite you to subscribe wherever you listen to your favorite wherever you listen to your favorite wherever you listen to your favorite podcast we on our YouTube channel make podcast we on our YouTube channel make podcast we on our YouTube channel make sure that you uh check out our YouTube sure that you uh check out our YouTube sure that you uh check out our YouTube channel we've got lots and lots of channel we've got lots and lots of channel we've got lots and lots of content there as well as a long Archive content there as well as a long Archive content there as well as a long Archive of podcasts now obviously 154 other of podcasts now obviously 154 other of podcasts now obviously 154 other episodes besides this one with lots of episodes besides this one with lots of episodes besides this one with lots of stuff that you can learn as we've taken stuff that you can learn as we've taken stuff that you can learn as we've taken deep dives into some technical topics as deep dives into some technical topics as deep dives into some technical topics as well as having some great conversations well as having some great conversations well as having some great conversations with church leaders and church with church leaders and church with church leaders and church Communications uh directors across the Communications uh directors across the Communications uh directors across the country uh it's been a wild time over country uh it's been a wild time over country uh it's been a wild time over the course of these last four years the course of these last four years the course of these last four years doing do this podcast and uh again doing do this podcast and uh again doing do this podcast and uh again appreciate you tuning in if you happen appreciate you tuning in if you happen appreciate you tuning in if you happen to be one of our returning listeners

to be one of our returning listeners to be one of our returning listeners maybe you're a regular listen listener maybe you're a regular listen listener maybe you're a regular listen listener uh thanks so much uh for your loyalty we uh thanks so much uh for your loyalty we uh thanks so much uh for your loyalty we appreciate that uh typically I co-host appreciate that uh typically I co-host appreciate that uh typically I co-host this show with uh the CEO of missional this show with uh the CEO of missional this show with uh the CEO of missional marketing Jason Hamrock on flying solo marketing Jason Hamrock on flying solo marketing Jason Hamrock on flying solo today have a few things that I want to today have a few things that I want to today have a few things that I want to share with you actually one thing in share with you actually one thing in share with you actually one thing in particular that I want to share with you particular that I want to share with you particular that I want to share with you today that is specifically related to today that is specifically related to today that is specifically related to digital marketing our goal is to help digital marketing our goal is to help digital marketing our goal is to help your church grow by leveraging digital your church grow by leveraging digital your church grow by leveraging digital marketing and effective Communications a marketing and effective Communications a marketing and effective Communications a lot of times we talk about lot of times we talk about lot of times we talk about Communications today it's going to be Communications today it's going to be Communications today it's going to be specifically about digital marketing but specifically about digital marketing but specifically about digital marketing but before I get into today's content uh I before I get into today's content uh I before I get into today's content uh I want to let you know about a few events want to let you know about a few events want to let you know about a few events that you might be interested in if that you might be interested in if that you might be interested in if you're listening to this in real time as you're listening to this in real time as you're listening to this in real time as this podcast has become available online this podcast has become available online this podcast has become available online uh it's early May and uh you have the uh it's early May and uh you have the uh it's early May and uh you have the opportunity to actually participate in opportunity to actually participate in opportunity to actually participate in some live Road show events that are sort some live Road show events that are sort some live Road show events that are sort of co-hosted by missional marketing and of co-hosted by missional marketing and of co-hosted by missional marketing and the church Communications Group the next the church Communications Group the next the church Communications Group the next one coming up is on May 16th and that is one coming up is on May 16th and that is one coming up is on May 16th and that is to be in Lake Forest Illinois at Christ to be in Lake Forest Illinois at Christ to be in Lake Forest Illinois at Christ Church that's in the Chicago area so if Church that's in the Chicago area so if Church that's in the Chicago area so if you are somewhere with an hour maybe an you are somewhere with an hour maybe an you are somewhere with an hour maybe an hour and a half drive from the greater hour and a half drive from the greater hour and a half drive from the greater Chicago area if you can make it for the Chicago area if you can make it for the Chicago area if you can make it for the day we would love to have you join us day we would love to have you join us day we would love to have you join us there it starts at 9:00 am and runs there it starts at 9:00 am and runs there it starts at 9:00 am and runs until 3 pm we'll have a team of people until 3 pm we'll have a team of people until 3 pm we'll have a team of people there doing some great uh content uh there doing some great uh content uh there doing some great uh content uh sharing some group discussion you'll get sharing some group discussion you'll get sharing some group discussion you'll get to meet some Communications directors or to meet some Communications directors or to meet some Communications directors or Communications folks or pastors from Communications folks or pastors from Communications folks or pastors from other churches in the area uh it's a other churches in the area uh it's a other churches in the area uh it's a great time we just did two of these last great time we just did two of these last great time we just did two of these last week at the time that I'm recording this week at the time that I'm recording this week at the time that I'm recording this in a a and Houston and had an awesome in a a and Houston and had an awesome in a a and Houston and had an awesome time there um in addition to the one time there um in addition to the one time there um in addition to the one coming up in May in the Chicago area we

coming up in May in the Chicago area we coming up in May in the Chicago area we have two coming up in California in June have two coming up in California in June have two coming up in California in June on June 18th will'll be at Lakeside on June 18th will'll be at Lakeside on June 18th will'll be at Lakeside Church in falam California and June 20th Church in falam California and June 20th Church in falam California and June 20th we'll be at Eastside Church in Anaheim we'll be at Eastside Church in Anaheim we'll be at Eastside Church in Anaheim California and so if you happen to be in California and so if you happen to be in California and so if you happen to be in the fulam area I think that's Northern the fulam area I think that's Northern the fulam area I think that's Northern California or Anaheim which is the California or Anaheim which is the California or Anaheim which is the Southern California area uh we' love to Southern California area uh we' love to Southern California area uh we' love to have you join us for one of these events have you join us for one of these events have you join us for one of these events the way that you're going to find the the way that you're going to find the the way that you're going to find the information is by going to the church information is by going to the church information is by going to the church Communications Group website is church Communications Group website is church Communications Group website is church communications.com and because you are a communications.com and because you are a communications.com and because you are a listener of the missional marketing listener of the missional marketing listener of the missional marketing podcast I'm going to give you a discount podcast I'm going to give you a discount podcast I'm going to give you a discount code that's right you're ready write code that's right you're ready write code that's right you're ready write this down or get ready or rewind it is this down or get ready or rewind it is this down or get ready or rewind it is Road Show 49 that's all one word Road Road Show 49 that's all one word Road Road Show 49 that's all one word Road Show r o a d s h w all capital letters Show r o a d s h w all capital letters Show r o a d s h w all capital letters with the number 49 attached to it with the number 49 attached to it with the number 49 attached to it that'll get you a discount to be that'll get you a discount to be that'll get you a discount to be perfectly honest I don't know exactly perfectly honest I don't know exactly perfectly honest I don't know exactly what the full registration price is but what the full registration price is but what the full registration price is but those gives you like 20 30 bucks off uh those gives you like 20 30 bucks off uh those gives you like 20 30 bucks off uh you can use it for all the people on you can use it for all the people on you can use it for all the people on your team that you want to bring and the your team that you want to bring and the your team that you want to bring and the road show in addition to the amazing road show in addition to the amazing road show in addition to the amazing content that you're going to get uh it content that you're going to get uh it content that you're going to get uh it also includes your lunch so we'd love to also includes your lunch so we'd love to also includes your lunch so we'd love to have you there make sure that you check have you there make sure that you check have you there make sure that you check that out online let us know if you have that out online let us know if you have that out online let us know if you have any questions well today I want to do a any questions well today I want to do a any questions well today I want to do a little bit of a I'm going to call it a little bit of a I'm going to call it a little bit of a I'm going to call it a conversation but it's really a monologue conversation but it's really a monologue conversation but it's really a monologue because I'm by myself about some digital because I'm by myself about some digital because I'm by myself about some digital marketing and a digital marketing marketing and a digital marketing marketing and a digital marketing strategy now one of the the benefits one strategy now one of the the benefits one strategy now one of the the benefits one of the things that I get to do uh every of the things that I get to do uh every of the things that I get to do uh every Christmas and Easter post Christmas Post Christmas and Easter post Christmas Post Christmas and Easter post Christmas Post Easter so I get to meet with churches uh Easter so I get to meet with churches uh Easter so I get to meet with churches uh missional marketing partner churches and missional marketing partner churches and missional marketing partner churches and I get to review with them the results of I get to review with them the results of I get to review with them the results of their Easter uh Services uh their

their Easter uh Services uh their their Easter uh Services uh their celebrations and of course we look at celebrations and of course we look at celebrations and of course we look at their ad campaigns and look at what they their ad campaigns and look at what they their ad campaigns and look at what they did and evaluate how effective those uh did and evaluate how effective those uh did and evaluate how effective those uh ad campaigns were to helping them ad campaigns were to helping them ad campaigns were to helping them accomplish their goals at each of those accomplish their goals at each of those accomplish their goals at each of those holidays and you know one of the things holidays and you know one of the things holidays and you know one of the things that I want to say is that I'm really that I want to say is that I'm really that I want to say is that I'm really encouraged by a lot of the reports that encouraged by a lot of the reports that encouraged by a lot of the reports that I get from a lot of the churches um you I get from a lot of the churches um you I get from a lot of the churches um you know there's a lot of talk out there in know there's a lot of talk out there in know there's a lot of talk out there in the world that that Church in North the world that that Church in North the world that that Church in North America is in Decline and well it is America is in Decline and well it is America is in Decline and well it is true there are a lot of churches that true there are a lot of churches that true there are a lot of churches that are struggling that are stuck that are are struggling that are stuck that are are struggling that are stuck that are stagnant that aren't making the kind of stagnant that aren't making the kind of stagnant that aren't making the kind of uh progress that they would love to be uh progress that they would love to be uh progress that they would love to be making um I'm going to say by and large making um I'm going to say by and large making um I'm going to say by and large most of the churches that we get to work most of the churches that we get to work most of the churches that we get to work with are churches that are seeing some with are churches that are seeing some with are churches that are seeing some pretty significant uh increases in pretty significant uh increases in pretty significant uh increases in attendance um in fact many churches attendance um in fact many churches attendance um in fact many churches dozens of churches that I've talked to dozens of churches that I've talked to dozens of churches that I've talked to over the course of the last month or so over the course of the last month or so over the course of the last month or so reported record attendance in their reported record attendance in their reported record attendance in their Easter services this year and most of Easter services this year and most of Easter services this year and most of these churches are exper experiencing these churches are exper experiencing these churches are exper experiencing double digit year-over-year growth uh in double digit year-over-year growth uh in double digit year-over-year growth uh in general and one of the things that I general and one of the things that I general and one of the things that I note about a lot of these churches is note about a lot of these churches is note about a lot of these churches is that well this is just my general that well this is just my general that well this is just my general assessment is that a church that has an assessment is that a church that has an assessment is that a church that has an intentional plan for reaching people in intentional plan for reaching people in intentional plan for reaching people in its Community who are far from God its Community who are far from God its Community who are far from God they're seeing fruit for their efforts they're seeing fruit for their efforts they're seeing fruit for their efforts uh if they have a plan for being uh if they have a plan for being uh if they have a plan for being president of the community for reaching president of the community for reaching president of the community for reaching their Community yeah sometimes it their Community yeah sometimes it their Community yeah sometimes it involves running ad campaigns that's a involves running ad campaigns that's a involves running ad campaigns that's a part of it it's certainly not the only part of it it's certainly not the only part of it it's certainly not the only thing but churches that have that thing but churches that have that thing but churches that have that outward facing posture that really outward facing posture that really outward facing posture that really understand the culture that they're understand the culture that they're understand the culture that they're trying to reach and and are really clear trying to reach and and are really clear trying to reach and and are really clear on their objective of making new on their objective of making new on their objective of making new disciples they're seeing fruit from that

disciples they're seeing fruit from that disciples they're seeing fruit from that um yes there are a lot of churches that um yes there are a lot of churches that um yes there are a lot of churches that are struggling I've already mentioned are struggling I've already mentioned are struggling I've already mentioned that I I do have the opportunity to that I I do have the opportunity to that I I do have the opportunity to coach some churches that are going coach some churches that are going coach some churches that are going through a season of revitalization some through a season of revitalization some through a season of revitalization some churches that have stuck or in Decline churches that have stuck or in Decline churches that have stuck or in Decline and a lot of times that comes as a and a lot of times that comes as a and a lot of times that comes as a result of one of two things oftentimes result of one of two things oftentimes result of one of two things oftentimes though churches are in declining though churches are in declining though churches are in declining communities then it's hard for a church communities then it's hard for a church communities then it's hard for a church to to grow uh when the community around to to grow uh when the community around to to grow uh when the community around it is is not growing if it happens to be it is is not growing if it happens to be it is is not growing if it happens to be in declined but another re reason for in declined but another re reason for in declined but another re reason for those churches being in Decline is that those churches being in Decline is that those churches being in Decline is that they become more inward focused and um they become more inward focused and um they become more inward focused and um I'm just going to go on a limb and say I'm just going to go on a limb and say I'm just going to go on a limb and say that if you listening to this podcast that if you listening to this podcast that if you listening to this podcast there's a very good chance that you are there's a very good chance that you are there's a very good chance that you are in a church that has an intention for in a church that has an intention for in a church that has an intention for reaching people in your community you reaching people in your community you reaching people in your community you have a a desire to see your church grow have a a desire to see your church grow have a a desire to see your church grow not for the sake of church growth but not for the sake of church growth but not for the sake of church growth but because you want to make Kingdom impact because you want to make Kingdom impact because you want to make Kingdom impact and so thanks for being here I hope that and so thanks for being here I hope that and so thanks for being here I hope that what I'm going to share with you today what I'm going to share with you today what I'm going to share with you today is helpful now I had a conversation is helpful now I had a conversation is helpful now I had a conversation about a week or so ago uh with a church about a week or so ago uh with a church about a week or so ago uh with a church in the Dallas Fort Worth area which is in the Dallas Fort Worth area which is in the Dallas Fort Worth area which is where I live it happens to be a church where I live it happens to be a church where I live it happens to be a church that missional marketing partners with that missional marketing partners with that missional marketing partners with we we do a lot of their their marketing we we do a lot of their their marketing we we do a lot of their their marketing campaigns it's a relatively young Church campaigns it's a relatively young Church campaigns it's a relatively young Church Plant um that runs two services on a Plant um that runs two services on a Plant um that runs two services on a Sunday morning and as I was meeting with Sunday morning and as I was meeting with Sunday morning and as I was meeting with the the pastor the church planter we the the pastor the church planter we the the pastor the church planter we were kind of reviewing their Easter um were kind of reviewing their Easter um were kind of reviewing their Easter um celebration and he shared with me that celebration and he shared with me that celebration and he shared with me that they had record setting attendance uh it they had record setting attendance uh it they had record setting attendance uh it was the highest that they'd ever had and was the highest that they'd ever had and was the highest that they'd ever had and yet I could sense as we were having the yet I could sense as we were having the yet I could sense as we were having the conversation that he wasn't amazingly conversation that he wasn't amazingly conversation that he wasn't amazingly excited about that they had expanded excited about that they had expanded excited about that they had expanded from two services to three services on from two services to three services on from two services to three services on Easter Sunday and they had a record Easter Sunday and they had a record Easter Sunday and they had a record setting attendance and what he explained setting attendance and what he explained setting attendance and what he explained to me when I pushed into it a little bit to me when I pushed into it a little bit to me when I pushed into it a little bit more with him was that they had what

more with him was that they had what more with him was that they had what they refer to as an anomaly an anomaly they refer to as an anomaly an anomaly they refer to as an anomaly an anomaly what's what's the anomaly I asked he what's what's the anomaly I asked he what's what's the anomaly I asked he said well the anomaly is that even said well the anomaly is that even said well the anomaly is that even though we had a record number of people though we had a record number of people though we had a record number of people in the building on Sunday morning over in the building on Sunday morning over in the building on Sunday morning over those three services our children's those three services our children's those three services our children's ministry members were flat we actually ministry members were flat we actually ministry members were flat we actually have the same number of people in have the same number of people in have the same number of people in children's ministry same number of children's ministry same number of children's ministry same number of children in children's ministry that we children in children's ministry that we children in children's ministry that we had the previous week and he said I just had the previous week and he said I just had the previous week and he said I just I'm not really sure what to do with that I'm not really sure what to do with that I'm not really sure what to do with that he said you know because we were spread he said you know because we were spread he said you know because we were spread out over three services our children's out over three services our children's out over three services our children's ministry team thought they had fewer ministry team thought they had fewer ministry team thought they had fewer kids in children's ministry but when we kids in children's ministry but when we kids in children's ministry but when we looked at the numbers it was flat it was looked at the numbers it was flat it was looked at the numbers it was flat it was static so I asked him I said well did static so I asked him I said well did static so I asked him I said well did you have new kids in your children's you have new kids in your children's you have new kids in your children's ministry I mean did you see any new ministry I mean did you see any new ministry I mean did you see any new children new families connected that children new families connected that children new families connected that registered new kids and he said one then registered new kids and he said one then registered new kids and he said one then one new family register a child into one new family register a child into one new family register a child into their children's ministry and you know I their children's ministry and you know I their children's ministry and you know I kind of had to agree with them I I I kind of had to agree with them I I I kind of had to agree with them I I I don't know that I would use the word don't know that I would use the word don't know that I would use the word anomaly but it's definitely something anomaly but it's definitely something anomaly but it's definitely something was very odd so I thought you know what was very odd so I thought you know what was very odd so I thought you know what we should probably look in a little bit we should probably look in a little bit we should probably look in a little bit further as to what the cause of that further as to what the cause of that further as to what the cause of that might have been so we talked about their might have been so we talked about their might have been so we talked about their marketing strategy leading up to Easter marketing strategy leading up to Easter marketing strategy leading up to Easter and um in this particular case we didn't and um in this particular case we didn't and um in this particular case we didn't actually missional marketing we were actually missional marketing we were actually missional marketing we were doing some other marketing for them uh doing some other marketing for them uh doing some other marketing for them uh but not actually helping them with their but not actually helping them with their but not actually helping them with their Easter marketing so I didn't know Easter marketing so I didn't know Easter marketing so I didn't know exactly what he done but what he exactly what he done but what he exactly what he done but what he explained to me was that they' done some explained to me was that they' done some explained to me was that they' done some boots on the ground type of stuff some boots on the ground type of stuff some boots on the ground type of stuff some signage around town uh they had some signage around town uh they had some signage around town uh they had some postcards that they had printed for postcards that they had printed for postcards that they had printed for their church members to invite friends their church members to invite friends their church members to invite friends and family um and that they had run some and family um and that they had run some and family um and that they had run some Facebook and Instagram ads to promote

Facebook and Instagram ads to promote Facebook and Instagram ads to promote their Easter services well when he told their Easter services well when he told their Easter services well when he told me that that was kind of the light bulb me that that was kind of the light bulb me that that was kind of the light bulb moment for me um because the reality is moment for me um because the reality is moment for me um because the reality is and this has been my experience is that and this has been my experience is that and this has been my experience is that Facebook and Instagram is a really good Facebook and Instagram is a really good Facebook and Instagram is a really good way for reaching a lot of people in your way for reaching a lot of people in your way for reaching a lot of people in your community but not necessarily the best community but not necessarily the best community but not necessarily the best platform forms for reaching young platform forms for reaching young platform forms for reaching young families with young kids this might come families with young kids this might come families with young kids this might come as a surprise to you um most of us in as a surprise to you um most of us in as a surprise to you um most of us in churches have probably defaulted to churches have probably defaulted to churches have probably defaulted to using Facebook and Instagram uh and using Facebook and Instagram uh and using Facebook and Instagram uh and their advertising platforms and the their advertising platforms and the their advertising platforms and the truth is ADS do work I I've been running truth is ADS do work I I've been running truth is ADS do work I I've been running ads from my churches on Facebook since ads from my churches on Facebook since ads from my churches on Facebook since Facebook allowed churches to run ads I Facebook allowed churches to run ads I Facebook allowed churches to run ads I don't even know how long 10 years nine don't even know how long 10 years nine don't even know how long 10 years nine years 10 years 11 years I've been doing years 10 years 11 years I've been doing years 10 years 11 years I've been doing this um and and Facebook and Instagram this um and and Facebook and Instagram this um and and Facebook and Instagram ads do work in fact I know ads do work in fact I know ads do work in fact I know that Facebook and Instagram ads work that Facebook and Instagram ads work that Facebook and Instagram ads work because well I bought a hat last week because well I bought a hat last week because well I bought a hat last week based on an ad that I saw on Facebook based on an ad that I saw on Facebook based on an ad that I saw on Facebook you want to see it what do you think if you want to see it what do you think if you want to see it what do you think if you're watching on our YouTube channel you're watching on our YouTube channel you're watching on our YouTube channel then you get to see my hat if you are then you get to see my hat if you are then you get to see my hat if you are not watching on the YouTube channel not watching on the YouTube channel not watching on the YouTube channel you're listening to this audio only you're listening to this audio only you're listening to this audio only you're wishing that you could see my hat you're wishing that you could see my hat you're wishing that you could see my hat it's a goodl looking hat I clicked on a it's a goodl looking hat I clicked on a it's a goodl looking hat I clicked on a Facebook ad and I bought this hat my Facebook ad and I bought this hat my Facebook ad and I bought this hat my wife and I went to a concert about a wife and I went to a concert about a wife and I went to a concert about a month or so ago and uh we went to this month or so ago and uh we went to this month or so ago and uh we went to this concert it was a fundraiser concert for concert it was a fundraiser concert for concert it was a fundraiser concert for a local University and I saw an ad on a local University and I saw an ad on a local University and I saw an ad on Facebook clicked on the ad and ended up Facebook clicked on the ad and ended up Facebook clicked on the ad and ended up buying tickets to this fundraiser buying tickets to this fundraiser buying tickets to this fundraiser concert ads work ads in Facebook book do

concert ads work ads in Facebook book do concert ads work ads in Facebook book do work and and so everything that I want work and and so everything that I want work and and so everything that I want to share with you here I I I don't want to share with you here I I I don't want to share with you here I I I don't want to sound like I'm dismissing Facebook to sound like I'm dismissing Facebook to sound like I'm dismissing Facebook and Instagram ads because I think there and Instagram ads because I think there and Instagram ads because I think there is value in them but I think that there is value in them but I think that there is value in them but I think that there are some things that would make some are some things that would make some are some things that would make some assumptions about in terms of the way assumptions about in terms of the way assumptions about in terms of the way that they work and I think we also need that they work and I think we also need that they work and I think we also need to ask ourselves the questions if to ask ourselves the questions if to ask ourselves the questions if Facebook and Instagram ads are really Facebook and Instagram ads are really Facebook and Instagram ads are really the best way for churches to reach the the best way for churches to reach the the best way for churches to reach the people in the community that God has people in the community that God has people in the community that God has called us to reach there are some called us to reach there are some called us to reach there are some experts out there at least people who experts out there at least people who experts out there at least people who claim to be experts in this particular claim to be experts in this particular claim to be experts in this particular stuff and they will tell you that stuff and they will tell you that stuff and they will tell you that running Facebook ads is the best way for running Facebook ads is the best way for running Facebook ads is the best way for you to grow your church and while this you to grow your church and while this you to grow your church and while this pastor that I talked to in the Dallas pastor that I talked to in the Dallas pastor that I talked to in the Dallas Fort Worth area about their Easter Fort Worth area about their Easter Fort Worth area about their Easter services would probably attest to the services would probably attest to the services would probably attest to the fact that their Church did see a bump in fact that their Church did see a bump in fact that their Church did see a bump in attendance and they might be able to attendance and they might be able to attendance and they might be able to attribute some of that to Facebook and attribute some of that to Facebook and attribute some of that to Facebook and Instagram ads they were really a little Instagram ads they were really a little Instagram ads they were really a little bit off the mark in terms of who they bit off the mark in terms of who they bit off the mark in terms of who they actually connected with who actually actually connected with who actually actually connected with who actually showed up on their Easter Sunday morning showed up on their Easter Sunday morning showed up on their Easter Sunday morning and I want to point out to you that I and I want to point out to you that I and I want to point out to you that I think it's in part because their think it's in part because their think it's in part because their advertising strategy was a Facebook and advertising strategy was a Facebook and advertising strategy was a Facebook and Instagram strategy okay I'm going to uh Instagram strategy okay I'm going to uh Instagram strategy okay I'm going to uh share with you today an alternative that share with you today an alternative that share with you today an alternative that you may or may not be familiar with and you may or may not be familiar with and you may or may not be familiar with and it's called Google Display Network ads it's called Google Display Network ads it's called Google Display Network ads now if you've already been using Google now if you've already been using Google now if you've already been using Google Display Network ads I'm sure that you Display Network ads I'm sure that you Display Network ads I'm sure that you know and you understand exactly what the know and you understand exactly what the know and you understand exactly what the value of these ads are because you're value of these ads are because you're value of these ads are because you're running these types of ads Google running these types of ads Google running these types of ads Google Display Network ads are like Facebook Display Network ads are like Facebook Display Network ads are like Facebook and Instagram ads they are interruptive and Instagram ads they are interruptive and Instagram ads they are interruptive we use the term interruptive to describe we use the term interruptive to describe we use the term interruptive to describe an ad type that interrupts someone while an ad type that interrupts someone while an ad type that interrupts someone while they were doing something else they they were doing something else they they were doing something else they weren't actively looking for whatever it

weren't actively looking for whatever it weren't actively looking for whatever it is that you're promoting so I wasn't is that you're promoting so I wasn't is that you're promoting so I wasn't actively looking for a hat the moment actively looking for a hat the moment actively looking for a hat the moment that I clicked on the ad and bought the that I clicked on the ad and bought the that I clicked on the ad and bought the Hat I wasn't actively looking for Hat I wasn't actively looking for Hat I wasn't actively looking for concert tickets when I saw the ad for concert tickets when I saw the ad for concert tickets when I saw the ad for the concert and I clicked on the ad and the concert and I clicked on the ad and the concert and I clicked on the ad and bought the the the tickets these were bought the the the tickets these were bought the the the tickets these were interruptive I was interrupted when I interruptive I was interrupted when I interruptive I was interrupted when I was doing something else the most uh was doing something else the most uh was doing something else the most uh maybe the most familiar uh to you uh maybe the most familiar uh to you uh maybe the most familiar uh to you uh interruptive ad would be the YouTube ad interruptive ad would be the YouTube ad interruptive ad would be the YouTube ad you roll to YouTube to watch the video you roll to YouTube to watch the video you roll to YouTube to watch the video about how to replace the windshield about how to replace the windshield about how to replace the windshield wiper blades on your car or to bake your wiper blades on your car or to bake your wiper blades on your car or to bake your favorite bread recipe and before you get favorite bread recipe and before you get favorite bread recipe and before you get to watch that video you're forced to to watch that video you're forced to to watch that video you're forced to watch an ad or at least 5 Seconds of it watch an ad or at least 5 Seconds of it watch an ad or at least 5 Seconds of it that is an interruptive ad it's that is an interruptive ad it's that is an interruptive ad it's interrupting you when you're doing interrupting you when you're doing interrupting you when you're doing something other than what the person is something other than what the person is something other than what the person is trying to promote to you now Google trying to promote to you now Google trying to promote to you now Google Display Network ads are visual ads and Display Network ads are visual ads and Display Network ads are visual ads and video ads much like Facebook and video ads much like Facebook and video ads much like Facebook and Instagram ads but rather than being Instagram ads but rather than being Instagram ads but rather than being placed on a social network platform they placed on a social network platform they placed on a social network platform they are placed on a network of millions of are placed on a network of millions of are placed on a network of millions of websites apps and YouTube on the websites apps and YouTube on the websites apps and YouTube on the internet and just like Facebook and internet and just like Facebook and internet and just like Facebook and Instagram you can build audiences you Instagram you can build audiences you Instagram you can build audiences you can use keywords you can geot Target the can use keywords you can geot Target the can use keywords you can geot Target the ads to the area that you specifically ads to the area that you specifically ads to the area that you specifically want to reach but again they're not want to reach but again they're not want to reach but again they're not placed on the social platforms they are placed on the social platforms they are placed on the social platforms they are placed on websites and in apps they are placed on websites and in apps they are placed on websites and in apps they are delivered right into the palm of delivered right into the palm of delivered right into the palm of people's hands just like a Facebook people's hands just like a Facebook people's hands just like a Facebook Instagram ad would be except not on Instagram ad would be except not on Instagram ad would be except not on those social platforms on a website in those social platforms on a website in those social platforms on a website in an app or on YouTube um I want to share an app or on YouTube um I want to share an app or on YouTube um I want to share with you uh and I'm going to share some with you uh and I'm going to share some with you uh and I'm going to share some some graphs here so again if you're some graphs here so again if you're some graphs here so again if you're listening to this audio only you're

listening to this audio only you're listening to this audio only you're going to miss out on the visual side of going to miss out on the visual side of going to miss out on the visual side of this if you want to click over to our this if you want to click over to our this if you want to click over to our YouTube channel you can do there and you YouTube channel you can do there and you YouTube channel you can do there and you can actually see the slides that I'm can actually see the slides that I'm can actually see the slides that I'm about to share here but I'm going to about to share here but I'm going to about to share here but I'm going to share with you um a comparing contrast share with you um a comparing contrast share with you um a comparing contrast of two different churches that I had the of two different churches that I had the of two different churches that I had the opportunity to to help with their uh opportunity to to help with their uh opportunity to to help with their uh Easter ad campaigns this year and both Easter ad campaigns this year and both Easter ad campaigns this year and both churches ran ads in both platforms the churches ran ads in both platforms the churches ran ads in both platforms the same ads same images same videos same ad same ads same images same videos same ad same ads same images same videos same ad copy and I want to share with you the copy and I want to share with you the copy and I want to share with you the results of these particular ad campaigns results of these particular ad campaigns results of these particular ad campaigns so I'm going to share a slide here so um so I'm going to share a slide here so um so I'm going to share a slide here so um if you are watching on YouTube you can if you are watching on YouTube you can if you are watching on YouTube you can now see this little graph here and at now see this little graph here and at now see this little graph here and at the top you'll see that it says Facebook the top you'll see that it says Facebook the top you'll see that it says Facebook and Instagram ads this is a church of and Instagram ads this is a church of and Instagram ads this is a church of about 1,00 people in the Houston area about 1,00 people in the Houston area about 1,00 people in the Houston area and this is a little chart of the and this is a little chart of the and this is a little chart of the results of their Facebook and Instagram results of their Facebook and Instagram results of their Facebook and Instagram ad campaigns I'm going to kind of walk ad campaigns I'm going to kind of walk ad campaigns I'm going to kind of walk through this rather quickly and I'm through this rather quickly and I'm through this rather quickly and I'm going to highlight a few things uh but going to highlight a few things uh but going to highlight a few things uh but one of the things that you'll notice is one of the things that you'll notice is one of the things that you'll notice is that uh they had 2,000 clicks to their that uh they had 2,000 clicks to their that uh they had 2,000 clicks to their website based on website based on website based on 20586 Impressions which gives us a 20586 Impressions which gives us a 20586 Impressions which gives us a click-through rate of click-through rate of click-through rate of 9.78 so that's a really really strong 9.78 so that's a really really strong 9.78 so that's a really really strong clickthrough rate almost one in 10 clickthrough rate almost one in 10 clickthrough rate almost one in 10 people who saw one of these ads clicked people who saw one of these ads clicked people who saw one of these ads clicked on one of the ads okay so a pretty on one of the ads okay so a pretty on one of the ads okay so a pretty strong presence in Facebook and in strong presence in Facebook and in strong presence in Facebook and in stagram this ad campaign ran for about 3 stagram this ad campaign ran for about 3 stagram this ad campaign ran for about 3 to three and a half weeks like I said to three and a half weeks like I said to three and a half weeks like I said 20,000 ad Impressions 2,000 clicks a 20,000 ad Impressions 2,000 clicks a 20,000 ad Impressions 2,000 clicks a click through rate of 9.78 that's click through rate of 9.78 that's click through rate of 9.78 that's actually pretty good now I'm going to actually pretty good now I'm going to actually pretty good now I'm going to skip ahead to their Google Display

skip ahead to their Google Display skip ahead to their Google Display Network ads now you'll note here that Network ads now you'll note here that Network ads now you'll note here that compared to 20,000 impressions in the compared to 20,000 impressions in the compared to 20,000 impressions in the Google display we had 48,000 Impressions Google display we had 48,000 Impressions Google display we had 48,000 Impressions but only a th clicks giving us a but only a th clicks giving us a but only a th clicks giving us a click-through rate of 2.2 now for a click-through rate of 2.2 now for a click-through rate of 2.2 now for a Google display ad campaign honestly Google display ad campaign honestly Google display ad campaign honestly that's actually a pretty strong that's actually a pretty strong that's actually a pretty strong clickthrough rate most of the time in clickthrough rate most of the time in clickthrough rate most of the time in Google display you're going to see maybe Google display you're going to see maybe Google display you're going to see maybe a one to one and a half% click-through a one to one and a half% click-through a one to one and a half% click-through rate for churches these ads actually rate for churches these ads actually rate for churches these ads actually performed really quite well for this performed really quite well for this performed really quite well for this particular ad campaign type but you can particular ad campaign type but you can particular ad campaign type but you can see that uh the number of Impressions see that uh the number of Impressions see that uh the number of Impressions they got was actually more than double they got was actually more than double they got was actually more than double what they got in uh Facebook but the what they got in uh Facebook but the what they got in uh Facebook but the number of clicks was half and this is number of clicks was half and this is number of clicks was half and this is very consistent uh when it comes to very consistent uh when it comes to very consistent uh when it comes to Facebook ads versus Google display ads Facebook ads versus Google display ads Facebook ads versus Google display ads the reality is in Facebook we do the reality is in Facebook we do the reality is in Facebook we do typically see many more people clicking typically see many more people clicking typically see many more people clicking on ads in Facebook and Instagram than we on ads in Facebook and Instagram than we on ads in Facebook and Instagram than we do in the Google Display Network but do in the Google Display Network but do in the Google Display Network but this is what I want to highlight for you this is what I want to highlight for you this is what I want to highlight for you check this out if you look at the little check this out if you look at the little check this out if you look at the little graphs at the bottom here this is the graphs at the bottom here this is the graphs at the bottom here this is the Facebook and Instagram at campaign I Facebook and Instagram at campaign I Facebook and Instagram at campaign I want you to look at the age range of the want you to look at the age range of the want you to look at the age range of the audience here 69% of the audience that audience here 69% of the audience that audience here 69% of the audience that clicked on these ads was 65 and older clicked on these ads was 65 and older clicked on these ads was 65 and older the next 15% so now we're totaling 85% the next 15% so now we're totaling 85% the next 15% so now we're totaling 85% of the audience the next group is 55 to of the audience the next group is 55 to of the audience the next group is 55 to 64 year olds and the next group group 45 64 year olds and the next group group 45 64 year olds and the next group group 45 to 54 year olds so we're talking about to 54 year olds so we're talking about to 54 year olds so we're talking about 69 + 15 that's 84 plus 70 91% of the 69 + 15 that's 84 plus 70 91% of the 69 + 15 that's 84 plus 70 91% of the people who clicked on these ads were people who clicked on these ads were people who clicked on these ads were over 45 years old and if we look at the over 45 years old and if we look at the over 45 years old and if we look at the bottom right hand corner here we'll see

bottom right hand corner here we'll see bottom right hand corner here we'll see that the gender was that the gender was that the gender was 72.99% female that's 73% female and over 72.99% female that's 73% female and over 72.99% female that's 73% female and over the age of 45 okay now let's compare the age of 45 okay now let's compare the age of 45 okay now let's compare that to what we see in the ads in Google that to what we see in the ads in Google that to what we see in the ads in Google Display Network for starters if you look Display Network for starters if you look Display Network for starters if you look at the chart on the left here in s now at the chart on the left here in s now at the chart on the left here in s now this is one of the deficiencies in this is one of the deficiencies in this is one of the deficiencies in Google display is that there's always a Google display is that there's always a Google display is that there's always a segment of your audience that's segment of your audience that's segment of your audience that's undetermined or unknown in terms of undetermined or unknown in terms of undetermined or unknown in terms of their gender and their age group but one their gender and their age group but one their gender and their age group but one of the things that we note here is that of the things that we note here is that of the things that we note here is that we have 50% of our audience is male and we have 50% of our audience is male and we have 50% of our audience is male and it says that 29% is female and then it says that 29% is female and then it says that 29% is female and then there's 20% is undetermined even if all there's 20% is undetermined even if all there's 20% is undetermined even if all of that undetermined is female you have of that undetermined is female you have of that undetermined is female you have an evenly split audience 50% male % an evenly split audience 50% male % an evenly split audience 50% male % female but look at the age range over female but look at the age range over female but look at the age range over here the top age range of people who here the top age range of people who here the top age range of people who clicked on these ads for this church clicked on these ads for this church clicked on these ads for this church 36% we 18 to 24 year olds the next known 36% we 18 to 24 year olds the next known 36% we 18 to 24 year olds the next known group is 25 to 34 year olds at 19% and group is 25 to 34 year olds at 19% and group is 25 to 34 year olds at 19% and then the next group 35 to 44 year olds then the next group 35 to 44 year olds then the next group 35 to 44 year olds at 10% so in this case we've got 36 + 19 at 10% so in this case we've got 36 + 19 at 10% so in this case we've got 36 + 19 is 55 plus 10 65 65% of the audience is is 55 plus 10 65 65% of the audience is is 55 plus 10 65 65% of the audience is between 18 and 44 okay a very different between 18 and 44 okay a very different between 18 and 44 okay a very different audience in Google display than what we audience in Google display than what we audience in Google display than what we actually see in Facebook now I'm going actually see in Facebook now I'm going actually see in Facebook now I'm going to skip over to another church this is a to skip over to another church this is a to skip over to another church this is a church uh in Oklahoma City uh ran church uh in Oklahoma City uh ran church uh in Oklahoma City uh ran Facebook ads in Instagram Facebook and Facebook ads in Instagram Facebook and Facebook ads in Instagram Facebook and in Google Display Network and we're in Google Display Network and we're in Google Display Network and we're going to see very comparable numbers

going to see very comparable numbers going to see very comparable numbers here in this case the church had 31,000 here in this case the church had 31,000 here in this case the church had 31,000 ad impressions in Facebook and Instagram ad impressions in Facebook and Instagram ad impressions in Facebook and Instagram and 1,600 clicks almost 1,700 1690 with and 1,600 clicks almost 1,700 1690 with and 1,600 clicks almost 1,700 1690 with a clickthrough rate of 5.28% now their a clickthrough rate of 5.28% now their a clickthrough rate of 5.28% now their clickthrough rate was a bit lower than clickthrough rate was a bit lower than clickthrough rate was a bit lower than what we saw uh from the other church but what we saw uh from the other church but what we saw uh from the other church but typically speaking this is probably in a typically speaking this is probably in a typically speaking this is probably in a relatively normal range here and if I relatively normal range here and if I relatively normal range here and if I look over at their Google display ads look over at their Google display ads look over at their Google display ads they had 51,000 Impressions so that's they had 51,000 Impressions so that's they had 51,000 Impressions so that's 20,000 more impressions for a comparable 20,000 more impressions for a comparable 20,000 more impressions for a comparable budget only 793 clicks with a click to budget only 793 clicks with a click to budget only 793 clicks with a click to rate of rate of rate of 1.55% and I said before that typically 1 1.55% and I said before that typically 1 1.55% and I said before that typically 1 Point 1 1 to 1.4 is typically normal Point 1 1 to 1.4 is typically normal Point 1 1 to 1.4 is typically normal 1.55 I would consider that to be a 1.55 I would consider that to be a 1.55 I would consider that to be a slightly above average slightly above average slightly above average um ad campaign in Google display but um ad campaign in Google display but um ad campaign in Google display but let's again let's look at the age and let's again let's look at the age and let's again let's look at the age and the demographics here uh for their the demographics here uh for their the demographics here uh for their Facebook and Instagram ads if you see Facebook and Instagram ads if you see Facebook and Instagram ads if you see the top three age categories there it's the top three age categories there it's the top three age categories there it's the 45 to 54 55 to 64 and the 65 and up the 45 to 54 55 to 64 and the 65 and up the 45 to 54 55 to 64 and the 65 and up and that makes up 69 plus 13 82% of and that makes up 69 plus 13 82% of and that makes up 69 plus 13 82% of Their audience is over 45 and it's 80% Their audience is over 45 and it's 80% Their audience is over 45 and it's 80% female okay and then if we look at their female okay and then if we look at their female okay and then if we look at their Google display ad campaigns we'll see Google display ad campaigns we'll see Google display ad campaigns we'll see that the audience is that the audience is that the audience is 51% uh female 36% male 11% unknown or 51% uh female 36% male 11% unknown or 51% uh female 36% male 11% unknown or undetermined um pretty close to 50/50 it undetermined um pretty close to 50/50 it undetermined um pretty close to 50/50 it might skew A Little Bit Stronger female might skew A Little Bit Stronger female might skew A Little Bit Stronger female in this particular case but again the in this particular case but again the in this particular case but again the top three age categories 25 to 34 year top three age categories 25 to 34 year top three age categories 25 to 34 year olds made up 27% of Their audience 35 to

olds made up 27% of Their audience 35 to olds made up 27% of Their audience 35 to 44 year olds 18% of Their audience 18 to 44 year olds 18% of Their audience 18 to 44 year olds 18% of Their audience 18 to 24 year olds 15% of Their audience so 24 year olds 15% of Their audience so 24 year olds 15% of Their audience so you've got 60% of the audience is you've got 60% of the audience is you've got 60% of the audience is between 18 and 34 now I'm going to stop between 18 and 34 now I'm going to stop between 18 and 34 now I'm going to stop sharing the slide here and get back to sharing the slide here and get back to sharing the slide here and get back to talking to you face to face okay here's talking to you face to face okay here's talking to you face to face okay here's the deal I'm not anti Facebook I'm not the deal I'm not anti Facebook I'm not the deal I'm not anti Facebook I'm not anti 55y old female in fact I'm married anti 55y old female in fact I'm married anti 55y old female in fact I'm married to a 55y old female and I love my 55y to a 55y old female and I love my 55y to a 55y old female and I love my 55y old wife but I'm going to go on a limb old wife but I'm going to go on a limb old wife but I'm going to go on a limb and I'm going to say that for most and I'm going to say that for most and I'm going to say that for most churches your primary age demographic is churches your primary age demographic is churches your primary age demographic is typically not the 55 or 60 or 65 year typically not the 55 or 60 or 65 year typically not the 55 or 60 or 65 year old woman typically most churches are old woman typically most churches are old woman typically most churches are targeting young families with young kids targeting young families with young kids targeting young families with young kids and yet we can clearly see in a Facebook and yet we can clearly see in a Facebook and yet we can clearly see in a Facebook and Instagram ad campaign that the and Instagram ad campaign that the and Instagram ad campaign that the primary people who are clicking your ads primary people who are clicking your ads primary people who are clicking your ads tend to be people who are in older age tend to be people who are in older age tend to be people who are in older age groups now I actually had a meeting last groups now I actually had a meeting last groups now I actually had a meeting last week with a church that is a uh Church week with a church that is a uh Church week with a church that is a uh Church Plant in a a 55 and older community and Plant in a a 55 and older community and Plant in a a 55 and older community and their primary target is adults 55 and their primary target is adults 55 and their primary target is adults 55 and older Facebook and Instagram is the older Facebook and Instagram is the older Facebook and Instagram is the perfect platform for them to be running perfect platform for them to be running perfect platform for them to be running their ads for anything and everything their ads for anything and everything their ads for anything and everything because that's who's on Facebook and because that's who's on Facebook and because that's who's on Facebook and Instagram it's the 55y old 65 year old Instagram it's the 55y old 65 year old Instagram it's the 55y old 65 year old woman so that's who you're trying to woman so that's who you're trying to woman so that's who you're trying to reach that's the perfect platform for it reach that's the perfect platform for it reach that's the perfect platform for it but if your goal your target is to reach but if your goal your target is to reach but if your goal your target is to reach young families with young kids if you young families with young kids if you young families with young kids if you want to get the mail in the household want to get the mail in the household want to get the mail in the household the best place for you to be advertising

the best place for you to be advertising the best place for you to be advertising the best place for you to be marketing the best place for you to be marketing the best place for you to be marketing is Google Display Network now again I'm is Google Display Network now again I'm is Google Display Network now again I'm not opposed to Facebook and Instagram not opposed to Facebook and Instagram not opposed to Facebook and Instagram I've already demonstrated that the ads I've already demonstrated that the ads I've already demonstrated that the ads work but I want to replay something now work but I want to replay something now work but I want to replay something now first off I showed you my hat I showed first off I showed you my hat I showed first off I showed you my hat I showed you my hat again this is a hat probably you my hat again this is a hat probably you my hat again this is a hat probably best suited for a 55y old guy hence the best suited for a 55y old guy hence the best suited for a 55y old guy hence the reason I clicked on the ad and I bought reason I clicked on the ad and I bought reason I clicked on the ad and I bought the Hat uh the concert that my wife and the Hat uh the concert that my wife and the Hat uh the concert that my wife and I went to was a benefit concert for a I went to was a benefit concert for a I went to was a benefit concert for a university there was a celebrity a university there was a celebrity a university there was a celebrity a well-known musician who was performing well-known musician who was performing well-known musician who was performing with the symphony orchestra and this with the symphony orchestra and this with the symphony orchestra and this particular musician was at the peak of particular musician was at the peak of particular musician was at the peak of his career in the late 70s and the 80s his career in the late 70s and the 80s his career in the late 70s and the 80s hence most of the people in the audience hence most of the people in the audience hence most of the people in the audience were people my age 55 and up in fact I were people my age 55 and up in fact I were people my age 55 and up in fact I would venture a guess that anybody 40 or would venture a guess that anybody 40 or would venture a guess that anybody 40 or younger wouldn't have even known who younger wouldn't have even known who younger wouldn't have even known who this person was it was the primary place this person was it was the primary place this person was it was the primary place the best place for this school to be the best place for this school to be the best place for this school to be advertising for this particular event advertising for this particular event advertising for this particular event because it was targeting the audience because it was targeting the audience because it was targeting the audience that was most likely to say yes to that was most likely to say yes to that was most likely to say yes to buying tickets for this particular event buying tickets for this particular event buying tickets for this particular event now one of the questions you i' be now one of the questions you i' be now one of the questions you i' be asking as well if we run ads on Google asking as well if we run ads on Google asking as well if we run ads on Google display should we not run ads on display should we not run ads on display should we not run ads on Facebook and Instagram and again I'm not Facebook and Instagram and again I'm not Facebook and Instagram and again I'm not saying that I think that actually the saying that I think that actually the saying that I think that actually the best way for you to reach most people in best way for you to reach most people in best way for you to reach most people in your community to cast to the widest net your community to cast to the widest net your community to cast to the widest net is to actually be running ads on both is to actually be running ads on both is to actually be running ads on both platforms if you have a limited budget platforms if you have a limited budget platforms if you have a limited budget and you don't have the capacity and you don't have the capacity and you don't have the capacity financially to run ad campaigns on both financially to run ad campaigns on both financially to run ad campaigns on both platforms and your goal your target is platforms and your goal your target is platforms and your goal your target is to reach young families with young kids to reach young families with young kids to reach young families with young kids I'm going to say I personally would I'm going to say I personally would I'm going to say I personally would probably lean more towards the Google

probably lean more towards the Google probably lean more towards the Google Display Network ads than I with the Display Network ads than I with the Display Network ads than I with the Facebook ads that's just me from my Facebook ads that's just me from my Facebook ads that's just me from my experience for the church that I'm experience for the church that I'm experience for the church that I'm leading right now my wife and I are leading right now my wife and I are leading right now my wife and I are actually leading a church plan team we actually leading a church plan team we actually leading a church plan team we are not running a lot of ads right now are not running a lot of ads right now are not running a lot of ads right now because we're in our pre-launch season because we're in our pre-launch season because we're in our pre-launch season but the only ads that we're running are but the only ads that we're running are but the only ads that we're running are actually in Google we're not running any actually in Google we're not running any actually in Google we're not running any Facebook and Instagram ads we have from Facebook and Instagram ads we have from Facebook and Instagram ads we have from time to time but more consistently uh time to time but more consistently uh time to time but more consistently uh running ads uh in the Google Display running ads uh in the Google Display running ads uh in the Google Display Network now another question that you Network now another question that you Network now another question that you might ask is about targeting targeting might ask is about targeting targeting might ask is about targeting targeting audiences and well is it should we just audiences and well is it should we just audiences and well is it should we just you know build our Facebook and you know build our Facebook and you know build our Facebook and Instagram ad campaign and then just like Instagram ad campaign and then just like Instagram ad campaign and then just like not run ads to older people you can do not run ads to older people you can do not run ads to older people you can do that uh you can certainly eliminate that uh you can certainly eliminate that uh you can certainly eliminate people in those categories from your people in those categories from your people in those categories from your audience but honestly uh you're just audience but honestly uh you're just audience but honestly uh you're just kind of hurting the performance of your kind of hurting the performance of your kind of hurting the performance of your ad campaign when you do that because ad campaign when you do that because ad campaign when you do that because again the majority of people that are again the majority of people that are again the majority of people that are actively using those actively using those actively using those platforms are going to be older people platforms are going to be older people platforms are going to be older people so as soon as you take them out of the so as soon as you take them out of the so as soon as you take them out of the audience your audience gets a lot audience your audience gets a lot audience your audience gets a lot smaller um now another question that smaller um now another question that smaller um now another question that people always ask me is well can we just people always ask me is well can we just people always ask me is well can we just run more ads in run more ads in run more ads in Instagram running ads in the metap Instagram running ads in the metap Instagram running ads in the metap platform it's all pretty much one of the platform it's all pretty much one of the platform it's all pretty much one of the same but here's the deal young people same but here's the deal young people same but here's the deal young people are not on Instagram like you think they are not on Instagram like you think they are not on Instagram like you think they are um 10 years ago Instagram was the are um 10 years ago Instagram was the are um 10 years ago Instagram was the place where all the young people were place where all the young people were place where all the young people were now all the people that are on Instagram now all the people that are on Instagram now all the people that are on Instagram are 10 years older uh it's simply not are 10 years older uh it's simply not are 10 years older uh it's simply not The Young Person's platform the way that The Young Person's platform the way that The Young Person's platform the way that it once was we have to grow up and it once was we have to grow up and it once was we have to grow up and recognize that times have changed where recognize that times have changed where recognize that times have changed where are young people today young people are young people today young people are young people today young people today are on Tik Tok uh that is the the today are on Tik Tok uh that is the the today are on Tik Tok uh that is the the pr preferred platform for a lot of young

pr preferred platform for a lot of young pr preferred platform for a lot of young people especially Jen ZZ and maybe some people especially Jen ZZ and maybe some people especially Jen ZZ and maybe some younger Millennials so you're going to younger Millennials so you're going to younger Millennials so you're going to ask the question well should we run ads ask the question well should we run ads ask the question well should we run ads on Tik Tok here's my experience with Tik on Tik Tok here's my experience with Tik on Tik Tok here's my experience with Tik Tok the Tik Tok advertising platform has Tok the Tik Tok advertising platform has Tok the Tik Tok advertising platform has not yet built its ad platform in a way not yet built its ad platform in a way not yet built its ad platform in a way that allows us to Target specifically that allows us to Target specifically that allows us to Target specifically geographically the way that we want to geographically the way that we want to geographically the way that we want to Target an audience if you're a church Target an audience if you're a church Target an audience if you're a church try to reach a local community it is try to reach a local community it is try to reach a local community it is really difficult or actually even really difficult or actually even really difficult or actually even impossible for you to dial in your ad impossible for you to dial in your ad impossible for you to dial in your ad campaign as tight geographically as you campaign as tight geographically as you campaign as tight geographically as you would want to therefore you're going to would want to therefore you're going to would want to therefore you're going to be paying to run ads that are going to be paying to run ads that are going to be paying to run ads that are going to be seen by people who don't live be seen by people who don't live be seen by people who don't live anywhere close to where your campus and anywhere close to where your campus and anywhere close to where your campus and your location is so if probably not the your location is so if probably not the your location is so if probably not the best stewardship of your resources and best stewardship of your resources and best stewardship of your resources and it won't produce the results that you're it won't produce the results that you're it won't produce the results that you're looking for um another place though looking for um another place though looking for um another place though excuse me that young people are is excuse me that young people are is excuse me that young people are is YouTube in fact short form video is on YouTube in fact short form video is on YouTube in fact short form video is on YouTube YouTube shorts is growing like YouTube YouTube shorts is growing like YouTube YouTube shorts is growing like wildfire uh we produced a podcast just a wildfire uh we produced a podcast just a wildfire uh we produced a podcast just a month or two ago with Sam truan from month or two ago with Sam truan from month or two ago with Sam truan from Ridgeway church that was demonstrating Ridgeway church that was demonstrating Ridgeway church that was demonstrating how how impactful how how impactful how how impactful organically uh their short form video in organically uh their short form video in organically uh their short form video in YouTube was for their YouTube channel YouTube was for their YouTube channel YouTube was for their YouTube channel but here's the deal when you run ads in but here's the deal when you run ads in but here's the deal when you run ads in the Google gole Display Network you can the Google gole Display Network you can the Google gole Display Network you can actually use video assets and get ads actually use video assets and get ads actually use video assets and get ads placed in YouTube you probably didn't placed in YouTube you probably didn't placed in YouTube you probably didn't know that you can run straight up ad know that you can run straight up ad know that you can run straight up ad campaigns in YouTube and we work with campaigns in YouTube and we work with campaigns in YouTube and we work with some churches that do that however I some churches that do that however I some churches that do that however I will say that the click-through rate in will say that the click-through rate in will say that the click-through rate in a YouTube ad campaign tends to be very a YouTube ad campaign tends to be very a YouTube ad campaign tends to be very very very low um because most people are very very low um because most people are very very low um because most people are watching YouTube on a device a lot of watching YouTube on a device a lot of watching YouTube on a device a lot of the time smart devices like their TVs um

the time smart devices like their TVs um the time smart devices like their TVs um and people just aren't clicking through and people just aren't clicking through and people just aren't clicking through when you run ad campaigns in Google when you run ad campaigns in Google when you run ad campaigns in Google Display Network you're getting the best Display Network you're getting the best Display Network you're getting the best of everything you're getting websites of everything you're getting websites of everything you're getting websites you're getting apps and if you use video you're getting apps and if you use video you're getting apps and if you use video assets you are getting placements in assets you are getting placements in assets you are getting placements in YouTube by the way if you run an ad in YouTube by the way if you run an ad in YouTube by the way if you run an ad in YouTube uh please make sure that you say YouTube uh please make sure that you say YouTube uh please make sure that you say the name of your church and the call to the name of your church and the call to the name of your church and the call to action in the first five seconds because action in the first five seconds because action in the first five seconds because most people are going to skip the ad most people are going to skip the ad most people are going to skip the ad after 5 seconds so you have the after 5 seconds so you have the after 5 seconds so you have the opportunity to communicate your brand opportunity to communicate your brand opportunity to communicate your brand and what you want people to do in that and what you want people to do in that and what you want people to do in that first five seconds um that's just a first five seconds um that's just a first five seconds um that's just a little tidbit that is free of charge uh little tidbit that is free of charge uh little tidbit that is free of charge uh generally speaking uh I believe that the generally speaking uh I believe that the generally speaking uh I believe that the most effective way for our churches to most effective way for our churches to most effective way for our churches to reach the Target in our community the reach the Target in our community the reach the Target in our community the Persona the person that we believe are Persona the person that we believe are Persona the person that we believe are most likely to reach the most most most likely to reach the most most most likely to reach the most most called to reach more intentionally called to reach more intentionally called to reach more intentionally trying to reach young families with kids trying to reach young families with kids trying to reach young families with kids um is to advertise in Google Display um is to advertise in Google Display um is to advertise in Google Display Network now again I'm not saying that we Network now again I'm not saying that we Network now again I'm not saying that we eliminate the other option altogether eliminate the other option altogether eliminate the other option altogether but I do want you to consider uh how but I do want you to consider uh how but I do want you to consider uh how you're using your resources and make you're using your resources and make you're using your resources and make sure that you understand the advantages sure that you understand the advantages sure that you understand the advantages and the disadvantages of each particular and the disadvantages of each particular and the disadvantages of each particular platform um if you would like to talk to platform um if you would like to talk to platform um if you would like to talk to somebody about running ad campaigns in somebody about running ad campaigns in somebody about running ad campaigns in Google Display Network this is something Google Display Network this is something Google Display Network this is something that we at missional marketing do for that we at missional marketing do for that we at missional marketing do for churches um and we'd be happy to set up churches um and we'd be happy to set up churches um and we'd be happy to set up a call uh with you and talk about what a call uh with you and talk about what a call uh with you and talk about what our pricing structure is and how that our pricing structure is and how that our pricing structure is and how that works or be a DIY go do it yourself um works or be a DIY go do it yourself um works or be a DIY go do it yourself um you know we're not here doing this you know we're not here doing this you know we're not here doing this podcast simply because we want to sell podcast simply because we want to sell podcast simply because we want to sell to you and and and get you to buy stuff to you and and and get you to buy stuff to you and and and get you to buy stuff from us we're here to help you with that from us we're here to help you with that from us we're here to help you with that if if it's necessary if it's needed um if if it's necessary if it's needed um if if it's necessary if it's needed um if you don't have the bandwidth you if you don't have the bandwidth you if you don't have the bandwidth you don't have the expertise or the skill or

don't have the expertise or the skill or don't have the expertise or the skill or even the desire to learn the skill then even the desire to learn the skill then even the desire to learn the skill then you can hire us to do it if you're a DI you can hire us to do it if you're a DI you can hire us to do it if you're a DI wire and you love to get under the the wire and you love to get under the the wire and you love to get under the the hood in Google and try to figure those hood in Google and try to figure those hood in Google and try to figure those things out go watch some other YouTube things out go watch some other YouTube things out go watch some other YouTube videos and learn how to run Google videos and learn how to run Google videos and learn how to run Google Display Network ads and I would say Display Network ads and I would say Display Network ads and I would say monitor your results measure your monitor your results measure your monitor your results measure your results and make sure that you're results and make sure that you're results and make sure that you're comparing them directly to the types of comparing them directly to the types of comparing them directly to the types of AD campaigns that you're running in AD campaigns that you're running in AD campaigns that you're running in Facebook and Instagram and the results Facebook and Instagram and the results Facebook and Instagram and the results that you would get there um that's that you would get there um that's that you would get there um that's that's about all I got to say about that that's about all I got to say about that that's about all I got to say about that I hope this has been helpful for you um I hope this has been helpful for you um I hope this has been helpful for you um Google did not sponsor this particular Google did not sponsor this particular Google did not sponsor this particular podcast episode so not paying us to podcast episode so not paying us to podcast episode so not paying us to share this with you I'm just sharing it share this with you I'm just sharing it share this with you I'm just sharing it with you because out of the goodness of with you because out of the goodness of with you because out of the goodness of my heart I want you as a church my heart I want you as a church my heart I want you as a church professional a Communications professional a Communications professional a Communications professional a pastor whatever your role professional a pastor whatever your role professional a pastor whatever your role is I want you to Steward your resource is I want you to Steward your resource is I want you to Steward your resource as well I want you to see the results as well I want you to see the results as well I want you to see the results that you're looking for when you're that you're looking for when you're that you're looking for when you're running an advertising campaign and uh I running an advertising campaign and uh I running an advertising campaign and uh I just by and large think that Google just by and large think that Google just by and large think that Google Display Network is typically going to Display Network is typically going to Display Network is typically going to give you the kinds of results that give you the kinds of results that give you the kinds of results that you're looking for that may be Facebook you're looking for that may be Facebook you're looking for that may be Facebook and Instagram more thanks again for and Instagram more thanks again for and Instagram more thanks again for hanging out hanging out with me today uh hanging out hanging out with me today uh hanging out hanging out with me today uh for this 27 minutes and 59 seconds okay for this 27 minutes and 59 seconds okay for this 27 minutes and 59 seconds okay now we just hit the 28 minute mark this now we just hit the 28 minute mark this now we just hit the 28 minute mark this turned out a little bit longer than I turned out a little bit longer than I turned out a little bit longer than I expected to be but I hope it's been expected to be but I hope it's been expected to be but I hope it's been helpful hope it's been useful and if it helpful hope it's been useful and if it helpful hope it's been useful and if it has been make sure you share it with a has been make sure you share it with a has been make sure you share it with a friend and make sure to leave us a friend and make sure to leave us a friend and make sure to leave us a rating and a review wherever you listen rating and a review wherever you listen rating and a review wherever you listen to your favorite podcast that's all from to your favorite podcast that's all from to your favorite podcast that's all from me we'll look forward to seeing you next me we'll look forward to seeing you next me we'll look forward to seeing you next time God bless time God bless time God bless [Applause]