A Master Class in Church Data and Engagement | Blue Van Dyke

[Music] [Music] engagement to me and I oversimplify engagement to me and I oversimplify engagement to me and I oversimplify things it's a sort of a bad habit it things it's a sort of a bad habit it things it's a sort of a bad habit it takes something complex and try to takes something complex and try to takes something complex and try to oversimplify it it's the things we hope oversimplify it it's the things we hope oversimplify it it's the things we hope people do because we've heard that when people do because we've heard that when people do because we've heard that when they do them the probability of their they do them the probability of their they do them the probability of their heart transforming for the Lord goes way heart transforming for the Lord goes way heart transforming for the Lord goes way up okay we can't guarantee it what we up okay we can't guarantee it what we up okay we can't guarantee it what we actually want I love it because it's actually want I love it because it's actually want I love it because it's really really really be Christians that give me a harder time be Christians that give me a harder time be Christians that give me a harder time on this than than Seekers do but we on this than than Seekers do but we on this than than Seekers do but we don't we don't care if you're in small don't we don't care if you're in small don't we don't care if you're in small group we don't care if you're serving group we don't care if you're serving group we don't care if you're serving what we do is we care that you do those what we do is we care that you do those what we do is we care that you do those because we know when you participate in because we know when you participate in because we know when you participate in those activities then your heart starts those activities then your heart starts those activities then your heart starts to change to change to change welcome to the missional marketing welcome to the missional marketing welcome to the missional marketing podcast my name is Bart Blair I'm a podcast my name is Bart Blair I'm a podcast my name is Bart Blair I'm a digital Outreach strategist and digital Outreach strategist and digital Outreach strategist and Communications coach for the missional Communications coach for the missional Communications coach for the missional marketing team and it's my privilege to marketing team and it's my privilege to marketing team and it's my privilege to welcome you to the show we launched this welcome you to the show we launched this welcome you to the show we launched this podcast in the spring of 2020 with the podcast in the spring of 2020 with the podcast in the spring of 2020 with the hopes of being able to help churches hopes of being able to help churches hopes of being able to help churches grow by leveraging effective grow by leveraging effective grow by leveraging effective Communications and digital marketing my Communications and digital marketing my Communications and digital marketing my role on the team is as a digital role on the team is as a digital role on the team is as a digital strategy coach at a church strategy coach at a church strategy coach at a church Communications coach and have the Communications coach and have the Communications coach and have the privilege of co-hosting this podcast privilege of co-hosting this podcast privilege of co-hosting this podcast with missional marketing's CEO Jason with missional marketing's CEO Jason with missional marketing's CEO Jason Hamrock who shares the same passions Hamrock who shares the same passions Hamrock who shares the same passions that I do helping you as a church leader that I do helping you as a church leader that I do helping you as a church leader grow as a communicator in Communications grow as a communicator in Communications grow as a communicator in Communications in Outreach in digital strategies we in Outreach in digital strategies we in Outreach in digital strategies we want to help your church reach more want to help your church reach more want to help your church reach more people in the community where you live people in the community where you live people in the community where you live and where you serve today we're going to and where you serve today we're going to and where you serve today we're going to share with you in season three episode share with you in season three episode share with you in season three episode 10 a conversation that Jason Hamrock our 10 a conversation that Jason Hamrock our 10 a conversation that Jason Hamrock our CEO recently had with the founder and CEO recently had with the founder and CEO recently had with the founder and the CEO of the Studio C his name is Blue the CEO of the Studio C his name is Blue the CEO of the Studio C his name is Blue Van Dyke blue has an incredibly diverse

Van Dyke blue has an incredibly diverse Van Dyke blue has an incredibly diverse history background around in the history background around in the history background around in the marketplace as well as in Ministry he's marketplace as well as in Ministry he's marketplace as well as in Ministry he's combined a lot of things that he learned combined a lot of things that he learned combined a lot of things that he learned in the business marketplace with things in the business marketplace with things in the business marketplace with things that he's learned in Ministry to create that he's learned in Ministry to create that he's learned in Ministry to create a tool and a strategy for churches to a tool and a strategy for churches to a tool and a strategy for churches to not just reach more people in the not just reach more people in the not just reach more people in the community but to actually find ways to community but to actually find ways to community but to actually find ways to help more people stay in your church help more people stay in your church help more people stay in your church Community additional marketing one of Community additional marketing one of Community additional marketing one of the things that we consider ourselves to the things that we consider ourselves to the things that we consider ourselves to be pretty good at is helping your church be pretty good at is helping your church be pretty good at is helping your church reach more people in the community and reach more people in the community and reach more people in the community and seeing more people come through the seeing more people come through the seeing more people come through the front doors of your church but as we all front doors of your church but as we all front doors of your church but as we all know churches often have as wide a back know churches often have as wide a back know churches often have as wide a back door as they do front door and what blue door as they do front door and what blue door as they do front door and what blue and his team have done is come up with and his team have done is come up with and his team have done is come up with some strategies and some systems and a some strategies and some systems and a some strategies and some systems and a an application that helps churches an application that helps churches an application that helps churches figure out where people are escaping why figure out where people are escaping why figure out where people are escaping why they're leaving the back door and trying they're leaving the back door and trying they're leaving the back door and trying to find ways to close those back doors to find ways to close those back doors to find ways to close those back doors that shouldn't be open or to at least that shouldn't be open or to at least that shouldn't be open or to at least shrink the back door so fewer people are shrink the back door so fewer people are shrink the back door so fewer people are leaving more people staying more people leaving more people staying more people leaving more people staying more people having an opportunity to meet Jesus and having an opportunity to meet Jesus and having an opportunity to meet Jesus and be discipled in your church I think be discipled in your church I think be discipled in your church I think you're going to find this conversation you're going to find this conversation you're going to find this conversation to be super interesting it is a master to be super interesting it is a master to be super interesting it is a master class in engagement in your church I class in engagement in your church I class in engagement in your church I think blue is one of the smartest people think blue is one of the smartest people think blue is one of the smartest people I've had a chance to meet unfortunately I've had a chance to meet unfortunately I've had a chance to meet unfortunately I didn't get to be a part of this I didn't get to be a part of this I didn't get to be a part of this podcast because I was having internet podcast because I was having internet podcast because I was having internet issues on the day that Jason and blue issues on the day that Jason and blue issues on the day that Jason and blue recorded it but I think you're going to recorded it but I think you're going to recorded it but I think you're going to find it fascinating just as I did as I find it fascinating just as I did as I find it fascinating just as I did as I got to listen to it back um anyway uh got to listen to it back um anyway uh got to listen to it back um anyway uh season three episode 10 if you are season three episode 10 if you are season three episode 10 if you are finding this podcast to be helpful finding this podcast to be helpful finding this podcast to be helpful please make sure that you leave us a please make sure that you leave us a please make sure that you leave us a rating or review wherever you're rating or review wherever 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listening or watching on our YouTube listening or watching on our YouTube channel make sure that in addition to channel make sure that in addition to channel make sure that in addition to subscribing that you also ring the bell subscribing that you also ring the bell subscribing that you also ring the bell so that you're notified whenever we have so that you're notified whenever we have so that you're notified whenever we have future episodes drop well that's it for future episodes drop well that's it for future episodes drop well that's it for the intro for this week's episode here's the intro for this week's episode here's the intro for this week's episode here's Jason hamrock's interview with blue Van Jason hamrock's interview with blue Van Jason hamrock's interview with blue Van Dyke Dyke Dyke well hey blue uh welcome to the podcast well hey blue uh welcome to the podcast well hey blue uh welcome to the podcast how you doing today I'm awesome thank how you doing today I'm awesome thank how you doing today I'm awesome thank you thanks for having me today love it you thanks for having me today love it you thanks for having me today love it uh glad to have you I'm excited about uh glad to have you I'm excited about uh glad to have you I'm excited about this conversation because this is about this conversation because this is about this conversation because this is about church growth and engagement and church growth and engagement and church growth and engagement and everybody who's listening to this to everybody who's listening to this to everybody who's listening to this to this podcast is typically Church this podcast is typically Church this podcast is typically Church Communications executive Pastor lead Communications executive Pastor lead Communications executive Pastor lead pastors they need to hear this pastors they need to hear this pastors they need to hear this conversation so before we get into those conversation so before we get into those conversation so before we get into those details just kind of uh give everybody details just kind of uh give everybody details just kind of uh give everybody kind of a high level view of your kind of a high level view of your kind of a high level view of your background and where you come from and background and where you come from and background and where you come from and why you're passionate about engagement why you're passionate about engagement why you're passionate about engagement love it so prior to working at Studio C love it so prior to working at Studio C love it so prior to working at Studio C which is where I'm at right now was which is where I'm at right now was which is where I'm at right now was executive pastor at Christ Church of the executive pastor at Christ Church of the executive pastor at Christ Church of the Valley Church here in Phoenix but as a Valley Church here in Phoenix but as a Valley Church here in Phoenix but as a Marketplace guy before that right you Marketplace guy before that right you Marketplace guy before that right you said I don't know if I say this as an said I don't know if I say this as an said I don't know if I say this as an apology or where it is but I was an MBA apology or where it is but I was an MBA apology or where it is but I was an MBA not a bible college guy right so I was I not a bible college guy right so I was I not a bible college guy right so I was I went to business school and entered the went to business school and entered the went to business school and entered the market but I love somehow those things market but I love somehow those things market but I love somehow those things have you know that's only God being able have you know that's only God being able have you know that's only God being able to do that have fused together uh but to do that have fused together uh but to do that have fused together uh but came out of grad school went to an came out of grad school went to an came out of grad school went to an international uh you know MBA program international uh you know MBA program international uh you know MBA program basically MBA taught in a foreign basically MBA taught in a foreign basically MBA taught in a foreign language where I studied German did a language where I studied German did a language where I studied German did a good chunk of my undergrad at German good chunk of my undergrad at German good chunk of my undergrad at German University and then grad school but University and then grad school but University and then grad school but because of that was recruited out of because of that was recruited out of because of that was recruited out of grad school by a company called Daimler grad school by a company called Daimler grad school by a company called Daimler Benz a parent company Mercedes-Benz yeah Benz a parent company Mercedes-Benz yeah Benz a parent company Mercedes-Benz yeah and I love it because I you know I came and I love it because I you know I came and I love it because I you know I came out thinking I was a hot shot Guru out thinking I was a hot shot Guru out thinking I was a hot shot Guru marketing guy and and I love it because

marketing guy and and I love it because marketing guy and and I love it because there's a way the market sure seems to there's a way the market sure seems to there's a way the market sure seems to Humble you they're like nice kid but you Humble you they're like nice kid but you Humble you they're like nice kid but you know let's show you what this is all know let's show you what this is all know let's show you what this is all about yeah so spent the first well six about yeah so spent the first well six about yeah so spent the first well six years or so of my career at years or so of my career at years or so of my career at Mercedes-Benz this is late 90s early Mercedes-Benz this is late 90s early Mercedes-Benz this is late 90s early 2000s where we were making a shift to 2000s where we were making a shift to 2000s where we were making a shift to some digital and and some other areas some digital and and some other areas some digital and and some other areas but I'll tell you and you'll see this but I'll tell you and you'll see this but I'll tell you and you'll see this later as we talk about some engagement later as we talk about some engagement later as we talk about some engagement stuff here was here was the biggest stuff here was here was the biggest stuff here was here was the biggest takeaway ahead of Mercedes during my takeaway ahead of Mercedes during my takeaway ahead of Mercedes during my time over there was they said hey I know time over there was they said hey I know time over there was they said hey I know you think marketing is all about you think marketing is all about you think marketing is all about advertising and bringing new people in advertising and bringing new people in advertising and bringing new people in they said but the key to our success is they said but the key to our success is they said but the key to our success is taking our existing customers and taking our existing customers and taking our existing customers and getting them to bring new people in so getting them to bring new people in so getting them to bring new people in so it was all around customer engagement it was all around customer engagement it was all around customer engagement and the truth is I stole that Playbook and the truth is I stole that Playbook and the truth is I stole that Playbook and just ran it for my career after that and just ran it for my career after that and just ran it for my career after that but um anyways they they also introduced but um anyways they they also introduced but um anyways they they also introduced me to digital so during the early days I me to digital so during the early days I me to digital so during the early days I helped I start on a project it helped helped I start on a project it helped helped I start on a project it helped look at mercedesbenz.com what does this look at mercedesbenz.com what does this look at mercedesbenz.com what does this look like we had hired digital agencies look like we had hired digital agencies look like we had hired digital agencies at the time these were things like ad at the time these were things like ad at the time these were things like ad agencies but focused on the internet agencies but focused on the internet agencies but focused on the internet um and so I jumped ship I ended up um and so I jumped ship I ended up um and so I jumped ship I ended up joining that company company called joining that company company called joining that company company called proxycom and rode that way for a little proxycom and rode that way for a little proxycom and rode that way for a little while also sort of the digital agency while also sort of the digital agency while also sort of the digital agency and if you remember these you and I have and if you remember these you and I have and if you remember these you and I have had conversations about it that was had conversations about it that was had conversations about it that was the.com Era yeah all it's good bad and the.com Era yeah all it's good bad and the.com Era yeah all it's good bad and ugly that goes along with it ugly that goes along with it ugly that goes along with it um so rode that wave up down the other um so rode that wave up down the other um so rode that wave up down the other side I was fortunate enough to come out side I was fortunate enough to come out side I was fortunate enough to come out you know sort of still intact and alive you know sort of still intact and alive you know sort of still intact and alive during the.com bus but here was the big during the.com bus but here was the big during the.com bus but here was the big takeaway right fairly large shop and our takeaway right fairly large shop and our takeaway right fairly large shop and our clients were folks like Toyota and clients were folks like Toyota and clients were folks like Toyota and Marriott and Chevron and et cetera and Marriott and Chevron and et cetera and Marriott and Chevron and et cetera and here's basically what we'd say to them here's basically what we'd say to them here's basically what we'd say to them you were spending billions of dollars to

you were spending billions of dollars to you were spending billions of dollars to advertise to everybody right let us use advertise to everybody right let us use advertise to everybody right let us use this wacky thing called the internet to this wacky thing called the internet to this wacky thing called the internet to help you understand who's in market and help you understand who's in market and help you understand who's in market and we can Target your messages better we can Target your messages better we can Target your messages better you'll get better conversion paid less you'll get better conversion paid less you'll get better conversion paid less all around work better that's that's the all around work better that's that's the all around work better that's that's the basically the sales pitch we sold for basically the sales pitch we sold for basically the sales pitch we sold for eight years straight so ran that came eight years straight so ran that came eight years straight so ran that came out the other side I was fortunate out the other side I was fortunate out the other side I was fortunate enough to have an exit so we sold the enough to have an exit so we sold the enough to have an exit so we sold the business we were owned by a private business we were owned by a private business we were owned by a private Equity Firm Equity Firm Equity Firm um I was exhausted to be quite honest uh um I was exhausted to be quite honest uh um I was exhausted to be quite honest uh I think I mentioned this G1 on a I think I mentioned this G1 on a I think I mentioned this G1 on a personal note right I live here in the personal note right I live here in the personal note right I live here in the valley had committed to my wife that valley had committed to my wife that valley had committed to my wife that we'd have dinner together as a family my we'd have dinner together as a family my we'd have dinner together as a family my home office was La so for the better home office was La so for the better home office was La so for the better part of eight years I commuted back and part of eight years I commuted back and part of eight years I commuted back and forth to La forth to La forth to La um and that just that's just taxing so um and that just that's just taxing so um and that just that's just taxing so sold the business in 2007 and took a sold the business in 2007 and took a sold the business in 2007 and took a year off year off year off which sounds insane but I would which sounds insane but I would which sounds insane but I would recommend to everybody right so three recommend to everybody right so three recommend to everybody right so three goals when we took the year off regroup goals when we took the year off regroup goals when we took the year off regroup with God each other and the kids so I with God each other and the kids so I with God each other and the kids so I went on four or five mission trips uh we went on four or five mission trips uh we went on four or five mission trips uh we went away and hung out together as a went away and hung out together as a went away and hung out together as a family for a summer you know to get out family for a summer you know to get out family for a summer you know to get out of the sort of the routine of the sort of the routine of the sort of the routine um and then I coached High School um and then I coached High School um and then I coached High School baseball to regroup with their kids and baseball to regroup with their kids and baseball to regroup with their kids and do some of the things and it was do some of the things and it was do some of the things and it was transformational so came out of that transformational so came out of that transformational so came out of that started a small Venture Capital company started a small Venture Capital company started a small Venture Capital company right which is All Tech Centric right which is All Tech Centric right which is All Tech Centric businesses but here was the basic gist businesses but here was the basic gist businesses but here was the basic gist the basic plan that I've stolen run the basic plan that I've stolen run the basic plan that I've stolen run since then was find a company doing since then was find a company doing since then was find a company doing something really well and figure out how something really well and figure out how something really well and figure out how to scale it for a lot of people yeah so to scale it for a lot of people yeah so to scale it for a lot of people yeah so you'll see that today too there's a big you'll see that today too there's a big you'll see that today too there's a big piece of this but ran that for another piece of this but ran that for another piece of this but ran that for another seven years and then this sounds uh

seven years and then this sounds uh seven years and then this sounds uh indulgent but took another year off so indulgent but took another year off so indulgent but took another year off so my wife and I decided that year was so my wife and I decided that year was so my wife and I decided that year was so transformational that every seven years transformational that every seven years transformational that every seven years we try to take a year off and uh so long we try to take a year off and uh so long we try to take a year off and uh so long and short for this year off I actually and short for this year off I actually and short for this year off I actually went to my local church which was CCV went to my local church which was CCV went to my local church which was CCV and said something along the lines of and said something along the lines of and said something along the lines of like hey I don't know if there's a role like hey I don't know if there's a role like hey I don't know if there's a role for a business you know guy who loves for a business you know guy who loves for a business you know guy who loves Jesus but if you do I'm here I'm yours Jesus but if you do I'm here I'm yours Jesus but if you do I'm here I'm yours and so they brought me on I was very and so they brought me on I was very and so they brought me on I was very fortunate as executive Pastor plan was fortunate as executive Pastor plan was fortunate as executive Pastor plan was to stay for a year I ended up staying to stay for a year I ended up staying to stay for a year I ended up staying for five for five for five and really my my job there for the five and really my my job there for the five and really my my job there for the five years would take all those things I years would take all those things I years would take all those things I learned all the things I just mentioned learned all the things I just mentioned learned all the things I just mentioned from Mercedes or from digital agency or from Mercedes or from digital agency or from Mercedes or from digital agency or from venture capital and just figure out from venture capital and just figure out from venture capital and just figure out the church application of those so the church application of those so the church application of those so really focused on growth how do we do really focused on growth how do we do really focused on growth how do we do member engagement and use technology and member engagement and use technology and member engagement and use technology and personalization and all this to help personalization and all this to help personalization and all this to help grow the church and that's the play I grow the church and that's the play I grow the church and that's the play I ran at CCV for five years uh left ran at CCV for five years uh left ran at CCV for five years uh left decided to go back into Market had decided to go back into Market had decided to go back into Market had actually invested in a small company up actually invested in a small company up actually invested in a small company up in Seattle a digital advertising company in Seattle a digital advertising company in Seattle a digital advertising company and then cobit hit and I started getting and then cobit hit and I started getting and then cobit hit and I started getting a bunch of phone calls from churches and a bunch of phone calls from churches and a bunch of phone calls from churches and I loved and they're like hey we heard I loved and they're like hey we heard I loved and they're like hey we heard you speak at that conference or on that you speak at that conference or on that you speak at that conference or on that podcast we came out to visit you and you podcast we came out to visit you and you podcast we came out to visit you and you kept talking about knowing where your kept talking about knowing where your kept talking about knowing where your members are and yeah all these good members are and yeah all these good members are and yeah all these good things and hey we we lost our stage we things and hey we we lost our stage we things and hey we we lost our stage we have no clue where our members are we have no clue where our members are we have no clue where our members are we don't know how to talk to them we don't don't know how to talk to them we don't don't know how to talk to them we don't know what's happening can you help and know what's happening can you help and know what's happening can you help and so literally after about the 15th phone so literally after about the 15th phone so literally after about the 15th phone call like that I decided you know what call like that I decided you know what call like that I decided you know what let's see what we can do and that's why let's see what we can do and that's why let's see what we can do and that's why we split up Studio C to kind of help we split up Studio C to kind of help we split up Studio C to kind of help Church is with that idea of engaging in

Church is with that idea of engaging in Church is with that idea of engaging in members okay so we're here today all members okay so we're here today all members okay so we're here today all right so let's kind of Zoom back out right so let's kind of Zoom back out right so let's kind of Zoom back out yeah before covid I think it's safe to yeah before covid I think it's safe to yeah before covid I think it's safe to say that the Big C Church say that the Big C Church say that the Big C Church wasn't growing it was shrinking right I wasn't growing it was shrinking right I wasn't growing it was shrinking right I mean and not some Churches were mean and not some Churches were mean and not some Churches were exploding but a lot of them were not no exploding but a lot of them were not no exploding but a lot of them were not no doubt okay then covet happened and it doubt okay then covet happened and it doubt okay then covet happened and it did something funky you know and and did something funky you know and and did something funky you know and and good bad or indifferent it happened and good bad or indifferent it happened and good bad or indifferent it happened and and so now we're in kind of this after and so now we're in kind of this after and so now we're in kind of this after the fact and what do you think is the fact and what do you think is the fact and what do you think is happening now what's the you know why is happening now what's the you know why is happening now what's the you know why is The Big C Church why was it not growing The Big C Church why was it not growing The Big C Church why was it not growing let's get into some of that thing that let's get into some of that thing that let's get into some of that thing that thing that you're passionate about when thing that you're passionate about when thing that you're passionate about when it comes to member engagement the old it comes to member engagement the old it comes to member engagement the old model model model just isn't working we got to have a new just isn't working we got to have a new just isn't working we got to have a new model talk talk to us about that yeah I model talk talk to us about that yeah I model talk talk to us about that yeah I think I think the model used to be this think I think the model used to be this think I think the model used to be this idea of hey members just get people here idea of hey members just get people here idea of hey members just get people here to church and and we'll convert them to church and and we'll convert them to church and and we'll convert them somehow with the weekend experience somehow with the weekend experience somehow with the weekend experience there'll be something about this there'll be something about this there'll be something about this conversion and then all of a sudden when conversion and then all of a sudden when conversion and then all of a sudden when the weekend experience went away and the the weekend experience went away and the the weekend experience went away and the attractionless of that experience went attractionless of that experience went attractionless of that experience went away and and then all of a sudden people away and and then all of a sudden people away and and then all of a sudden people started saying what do I do right how do started saying what do I do right how do started saying what do I do right how do I have to do if I have to if I can't do I have to do if I have to if I can't do I have to do if I have to if I can't do church here and I can't just bring church here and I can't just bring church here and I can't just bring people here and just show up what people here and just show up what people here and just show up what happens so then all of a sudden a lot of happens so then all of a sudden a lot of happens so then all of a sudden a lot of people are not getting the message people are not getting the message people are not getting the message they're not getting the word the the they're not getting the word the the they're not getting the word the the growth starts stagnant so I think what growth starts stagnant so I think what growth starts stagnant so I think what it did is it highlighted this idea that it did is it highlighted this idea that it did is it highlighted this idea that gathering together is absolutely gathering together is absolutely gathering together is absolutely important but it can't be the only thing important but it can't be the only thing important but it can't be the only thing we've got to have this well-rounded idea we've got to have this well-rounded idea we've got to have this well-rounded idea of making disciples to be honest it's of making disciples to be honest it's of making disciples to be honest it's just it's it's the Fulfillment of the just it's it's the Fulfillment of the just it's it's the Fulfillment of the Great Commission right which is to make Great Commission right which is to make Great Commission right which is to make disciples and send them out and that's

disciples and send them out and that's disciples and send them out and that's how you're going to grow and I just saw how you're going to grow and I just saw how you're going to grow and I just saw this tie into the same thing we've been this tie into the same thing we've been this tie into the same thing we've been doing which is hey if we can resource doing which is hey if we can resource doing which is hey if we can resource the members of our church to go out and the members of our church to go out and the members of our church to go out and be the church then all of a sudden it be the church then all of a sudden it be the church then all of a sudden it doesn't matter if a stage gets shut down doesn't matter if a stage gets shut down doesn't matter if a stage gets shut down and you you've you know multiplied your and you you've you know multiplied your and you you've you know multiplied your Workforce you know incredibly large so Workforce you know incredibly large so Workforce you know incredibly large so that's what's happened I think a lot of that's what's happened I think a lot of that's what's happened I think a lot of it is this idea of just come to church it is this idea of just come to church it is this idea of just come to church stopped people found something to do but stopped people found something to do but stopped people found something to do but then a lot of people weren't necessarily then a lot of people weren't necessarily then a lot of people weren't necessarily equipped to continue on the work of the equipped to continue on the work of the equipped to continue on the work of the church without the stage or without the church without the stage or without the church without the stage or without the building when it was intact yeah it was building when it was intact yeah it was building when it was intact yeah it was a big part of this okay so so it so what a big part of this okay so so it so what a big part of this okay so so it so what you're saying is it's moving from just you're saying is it's moving from just you're saying is it's moving from just attendance which was decreasing to attendance which was decreasing to attendance which was decreasing to engage with that okay talk to us what engage with that okay talk to us what engage with that okay talk to us what does engagement mean yeah it's a good does engagement mean yeah it's a good does engagement mean yeah it's a good call engagement right now it's probably call engagement right now it's probably call engagement right now it's probably the most played word out there right now the most played word out there right now the most played word out there right now right every podcast we turn on has right every podcast we turn on has right every podcast we turn on has something to say about engagement yeah something to say about engagement yeah something to say about engagement yeah right so engagement to me and I right so engagement to me and I right so engagement to me and I oversimplify things it's a sort of a bad oversimplify things it's a sort of a bad oversimplify things it's a sort of a bad habit it takes something complex and try habit it takes something complex and try habit it takes something complex and try to oversimplify it it's the things we to oversimplify it it's the things we to oversimplify it it's the things we hope people do because we've heard that hope people do because we've heard that hope people do because we've heard that when they do them the probability of when they do them the probability of when they do them the probability of their heart transforming for the Lord their heart transforming for the Lord their heart transforming for the Lord goes way up okay we can't guarantee it goes way up okay we can't guarantee it goes way up okay we can't guarantee it what we actually want I love it because what we actually want I love it because what we actually want I love it because it's really deep Christians that give me it's really deep Christians that give me it's really deep Christians that give me a harder time on this than than Seekers a harder time on this than than Seekers a harder time on this than than Seekers do but we don't we don't care if you're do but we don't we don't care if you're do but we don't we don't care if you're in small group we don't care if you're in small group we don't care if you're in small group we don't care if you're serving what we do is we care that you serving what we do is we care that you serving what we do is we care that you do those because we know when you do those because we know when you do those because we know when you participate in those activities then participate in those activities then participate in those activities then your heart starts to change right I have your heart starts to change right I have your heart starts to change right I have a I tease a little bit flippantly and I a I tease a little bit flippantly and I a I tease a little bit flippantly and I say man Walgreens would invent a heart say man Walgreens would invent a heart say man Walgreens would invent a heart transformation pill I wouldn't have to transformation pill I wouldn't have to transformation pill I wouldn't have to do small group anymore it'd be awesome I

do small group anymore it'd be awesome I do small group anymore it'd be awesome I could just go give people these little could just go give people these little could just go give people these little pills but 2 000 years of history and pills but 2 000 years of history and pills but 2 000 years of history and Jesus has shown us that if people can do Jesus has shown us that if people can do Jesus has shown us that if people can do these things something happens where these things something happens where these things something happens where their heart starts to transform so for their heart starts to transform so for their heart starts to transform so for me engagement are those things in your me engagement are those things in your me engagement are those things in your church that if you could encourage your church that if you could encourage your church that if you could encourage your members to participate because you members to participate because you members to participate because you believe when they do they'll start to believe when they do they'll start to believe when they do they'll start to open up and transform for Jesus that's open up and transform for Jesus that's open up and transform for Jesus that's engagement Okay so engagement Okay so engagement Okay so let's let's kind of talk a little bit let's let's kind of talk a little bit let's let's kind of talk a little bit about that you know um were you talk a about that you know um were you talk a about that you know um were you talk a little bit about Studio C talk a little little bit about Studio C talk a little little bit about Studio C talk a little bit about how how do you use these bit about how how do you use these bit about how how do you use these digital tools yeah you know that you can digital tools yeah you know that you can digital tools yeah you know that you can because you can connect with people because you can connect with people because you can connect with people where they are in life wherever they are where they are in life wherever they are where they are in life wherever they are and then we can move the needle a little and then we can move the needle a little and then we can move the needle a little bit so bit so bit so sure I'll tell you even part of where sure I'll tell you even part of where sure I'll tell you even part of where this came from and how to see ties in this came from and how to see ties in this came from and how to see ties in back in my Venture Capital days it was back in my Venture Capital days it was back in my Venture Capital days it was great I would have companies come up and great I would have companies come up and great I would have companies come up and they present what they're all about and they present what they're all about and they present what they're all about and it's usually a PowerPoint that's this it's usually a PowerPoint that's this it's usually a PowerPoint that's this thick and it goes on forever and why thick and it goes on forever and why thick and it goes on forever and why they're worth a billion dollars today they're worth a billion dollars today they're worth a billion dollars today and all this stuff and I use these to and all this stuff and I use these to and all this stuff and I use these to stop during that process and I'd say hey stop during that process and I'd say hey stop during that process and I'd say hey can you just draw on a piece of paper can you just draw on a piece of paper can you just draw on a piece of paper what the customer journey is like help what the customer journey is like help what the customer journey is like help me understand what their path is and me understand what their path is and me understand what their path is and then I can understand where you as a then I can understand where you as a then I can understand where you as a business bring value so I did the same business bring value so I did the same business bring value so I did the same thing at church when I joined the church thing at church when I joined the church thing at church when I joined the church I just said what is it we're supposed to I just said what is it we're supposed to I just said what is it we're supposed to do when I created what I just called do when I created what I just called do when I created what I just called basically a member Journey which is basically a member Journey which is basically a member Journey which is modeled after a customer journey in the modeled after a customer journey in the modeled after a customer journey in the market yeah right and so the idea for me market yeah right and so the idea for me market yeah right and so the idea for me as a church is our job as a church is to as a church is our job as a church is to as a church is our job as a church is to take people up here I just like to call take people up here I just like to call take people up here I just like to call them not yet Christians right you can them not yet Christians right you can them not yet Christians right you can uniform whatever you want and we're uniform whatever you want and we're uniform whatever you want and we're supposed to help them go through some supposed to help them go through some supposed to help them go through some spiritual journey so they spit out the spiritual journey so they spit out the spiritual journey so they spit out the bottom fully committed follower of

bottom fully committed follower of bottom fully committed follower of Christ plug in your word disciple coach Christ plug in your word disciple coach Christ plug in your word disciple coach leader whatever you want okay so all I leader whatever you want okay so all I leader whatever you want okay so all I said is what is that journey and once said is what is that journey and once said is what is that journey and once we've mapped the journey how good are we we've mapped the journey how good are we we've mapped the journey how good are we at it right can we even measure at it right can we even measure at it right can we even measure Effectiveness can we help be intentional Effectiveness can we help be intentional Effectiveness can we help be intentional about it so what I said was there's sort about it so what I said was there's sort about it so what I said was there's sort of three things just like taking anybody of three things just like taking anybody of three things just like taking anybody else on a journey I need to know where else on a journey I need to know where else on a journey I need to know where the people are yeah I need to know where the people are yeah I need to know where the people are yeah I need to know where they're heading and I need a way to tell they're heading and I need a way to tell they're heading and I need a way to tell them how to get their directions kind of them how to get their directions kind of them how to get their directions kind of like a big old GPS system right if I'm like a big old GPS system right if I'm like a big old GPS system right if I'm going to tell you how to get to going to tell you how to get to going to tell you how to get to California from here in the valley from California from here in the valley from California from here in the valley from Phoenix I got to know where you're Phoenix I got to know where you're Phoenix I got to know where you're starting I got to know what your end starting I got to know what your end starting I got to know what your end destination is and I need some way to destination is and I need some way to destination is and I need some way to tell you how to turn right left or where tell you how to turn right left or where tell you how to turn right left or where you need to go so that's what we started you need to go so that's what we started you need to go so that's what we started with and we just set a Studio C Let's with and we just set a Studio C Let's with and we just set a Studio C Let's help all of our church clients know help all of our church clients know help all of our church clients know where their members are in the life where their members are in the life where their members are in the life cycle cycle cycle match them intelligently to what they match them intelligently to what they match them intelligently to what they need to do their next step were they to need to do their next step were they to need to do their next step were they to go and then create a way in which to go and then create a way in which to go and then create a way in which to tell them how to do it how to take the tell them how to do it how to take the tell them how to do it how to take the right turn so we're kind of a Digi we're right turn so we're kind of a Digi we're right turn so we're kind of a Digi we're sort of a spiritual GPS and we use sort of a spiritual GPS and we use sort of a spiritual GPS and we use technology and services to do those two technology and services to do those two technology and services to do those two things or those three things really no things or those three things really no things or those three things really no match and tell customers on how to kind match and tell customers on how to kind match and tell customers on how to kind of take a Next Step yeah so most of take a Next Step yeah so most of take a Next Step yeah so most churches would say uh we really want our churches would say uh we really want our churches would say uh we really want our people to attend to serve to give to be people to attend to serve to give to be people to attend to serve to give to be in a small group to be baptized I mean in a small group to be baptized I mean in a small group to be baptized I mean yeah you know and maybe there's a couple yeah you know and maybe there's a couple yeah you know and maybe there's a couple more so what you're saying is if we if a more so what you're saying is if we if a more so what you're saying is if we if a church understood exactly where other church understood exactly where other church understood exactly where other people were yeah in in regards to those people were yeah in in regards to those people were yeah in in regards to those marks of ownership or membership or marks of ownership or membership or marks of ownership or membership or whatever you want to call it yeah whatever you want to call it yeah whatever you want to call it yeah engagement then we could help help our engagement then we could help help our engagement then we could help help our people that are not filling in those people that are not filling in those people that are not filling in those what badges those yeah they're not

what badges those yeah they're not what badges those yeah they're not marking those off so that we want to marking those off so that we want to marking those off so that we want to help dry them because it's not that hey help dry them because it's not that hey help dry them because it's not that hey if you do all these things now you're a if you do all these things now you're a if you do all these things now you're a fully devoted follower it's just we what fully devoted follower it's just we what fully devoted follower it's just we what you're saying is hey if you've done all you're saying is hey if you've done all you're saying is hey if you've done all these things chances are that you're on these things chances are that you're on these things chances are that you're on the right the right the right yeah exactly and here's the hard part yeah exactly and here's the hard part yeah exactly and here's the hard part which I love is one I think most which I love is one I think most which I love is one I think most churches would say we've got a good feel churches would say we've got a good feel churches would say we've got a good feel for what that Journey looks like right for what that Journey looks like right for what that Journey looks like right in aggregate the problem is it's not the in aggregate the problem is it's not the in aggregate the problem is it's not the same for everybody so it's not linear same for everybody so it's not linear same for everybody so it's not linear right not everybody enters in the same right not everybody enters in the same right not everybody enters in the same area what might be great timing in life area what might be great timing in life area what might be great timing in life for small group for me for you it might for small group for me for you it might for small group for me for you it might be serving for somebody else that might be serving for somebody else that might be serving for somebody else that might be giving of their resources for others be giving of their resources for others be giving of their resources for others learning to share their faith but it's learning to share their faith but it's learning to share their faith but it's this idea that first of all it's not this idea that first of all it's not this idea that first of all it's not linear and second we're not all at the linear and second we're not all at the linear and second we're not all at the same place so the hard part isn't same place so the hard part isn't same place so the hard part isn't knowing what the steps are we call them knowing what the steps are we call them knowing what the steps are we call them next steps or badges or whatever you next steps or badges or whatever you next steps or badges or whatever you want to do to indicate hey this is want to do to indicate hey this is want to do to indicate hey this is something that I hope you do it's not something that I hope you do it's not something that I hope you do it's not knowing what we want them to do the knowing what we want them to do the knowing what we want them to do the Bible's pretty clear about where what we Bible's pretty clear about where what we Bible's pretty clear about where what we want people to do and and the truth is want people to do and and the truth is want people to do and and the truth is most churches are doing very similar most churches are doing very similar most churches are doing very similar things the problem is when you look at things the problem is when you look at things the problem is when you look at an individual level right because an individual level right because an individual level right because Jason's at a different place in his Jason's at a different place in his Jason's at a different place in his journey than blue is and Bob is and journey than blue is and Bob is and journey than blue is and Bob is and Susan is and so our goal was to say one Susan is and so our goal was to say one Susan is and so our goal was to say one yes let's map what the steps are but yes let's map what the steps are but yes let's map what the steps are but more importantly let's look at it on an more importantly let's look at it on an more importantly let's look at it on an individual basis let's try to understand individual basis let's try to understand individual basis let's try to understand where every you unique person is in the where every you unique person is in the where every you unique person is in the journey let's understand what's uniquely journey let's understand what's uniquely journey let's understand what's uniquely the next step for them and then let's the next step for them and then let's the next step for them and then let's talk to them in the most relevant way we talk to them in the most relevant way we talk to them in the most relevant way we possibly can I mean if I could and I possibly can I mean if I could and I possibly can I mean if I could and I tell people this if you knew everybody tell people this if you knew everybody tell people this if you knew everybody and you could go outside and have a cup and you could go outside and have a cup and you could go outside and have a cup of coffee and chat with them and do a of coffee and chat with them and do a of coffee and chat with them and do a hand guided tour through that do that hand guided tour through that do that hand guided tour through that do that that's better right it's just figuring

that's better right it's just figuring that's better right it's just figuring out how to do that at scale that gets out how to do that at scale that gets out how to do that at scale that gets really yeah yeah I want to take a moment really yeah yeah I want to take a moment really yeah yeah I want to take a moment to thank you for tuning in to the to thank you for tuning in to the to thank you for tuning in to the missional marketing podcast it's always missional marketing podcast it's always missional marketing podcast it's always our goal to help you as a church leader our goal to help you as a church leader our goal to help you as a church leader leverage your Communications and digital leverage your Communications and digital leverage your Communications and digital media resources to reach more people for media resources to reach more people for media resources to reach more people for Jesus one of the ways that we help Jesus one of the ways that we help Jesus one of the ways that we help churches do that is through creating churches do that is through creating churches do that is through creating social media content from your Sunday social media content from your Sunday social media content from your Sunday sermon videos specifically what we can sermon videos specifically what we can sermon videos specifically what we can do for you is to create short sermon do for you is to create short sermon do for you is to create short sermon Snippets from 30 seconds long to five Snippets from 30 seconds long to five Snippets from 30 seconds long to five minutes long capturing those mic drop minutes long capturing those mic drop minutes long capturing those mic drop moments that you really want people to moments that you really want people to moments that you really want people to remember we edit the videos add captions remember we edit the videos add captions remember we edit the videos add captions add your church branding and then you or add your church branding and then you or add your church branding and then you or we post them to your social media we post them to your social media we post them to your social media channels as a pastor I always love to channels as a pastor I always love to channels as a pastor I always love to see my sermon content live on beyond the see my sermon content live on beyond the see my sermon content live on beyond the Sundays and I know that's what you value Sundays and I know that's what you value Sundays and I know that's what you value for your sermons too we offer this for your sermons too we offer this for your sermons too we offer this service as a monthly subscription but service as a monthly subscription but service as a monthly subscription but we've got a six week trial that gives we've got a six week trial that gives we've got a six week trial that gives you a chance to see how it works if you a chance to see how it works if you a chance to see how it works if you'd like more information just shoot you'd like more information just shoot you'd like more information just shoot me an email at b Blair me an email at b Blair me an email at b Blair missionalmarketing.com I'd be glad to missionalmarketing.com I'd be glad to missionalmarketing.com I'd be glad to meet with you explain the process and meet with you explain the process and meet with you explain the process and answer any questions that you have once answer any questions that you have once answer any questions that you have once again thanks for tuning in to our again thanks for tuning in to our again thanks for tuning in to our podcast let's get back to the interview podcast let's get back to the interview podcast let's get back to the interview yeah but you can't really you can't yeah but you can't really you can't yeah but you can't really you can't really do that and uh you know really do that and uh you know really do that and uh you know one-on-one unless you're a really small one-on-one unless you're a really small one-on-one unless you're a really small church right right so so so how are you church right right so so so how are you church right right so so so how are you doing that with most churches then doing that with most churches then doing that with most churches then you're you're using their Church you're you're using their Church you're you're using their Church management system data yeah totally you management system data yeah totally you management system data yeah totally you need you need data right we need need you need data right we need need you need data right we need information and it's it's so funny information and it's it's so funny information and it's it's so funny because I've had to go out and I thought because I've had to go out and I thought because I've had to go out and I thought I could just start there like that was I could just start there like that was I could just start there like that was okay I realize there's a lot of people I okay I realize there's a lot of people I okay I realize there's a lot of people I actually have to start with saying hey actually have to start with saying hey actually have to start with saying hey using data knowing your members is not a

using data knowing your members is not a using data knowing your members is not a sin like it's okay Jesus actually knew sin like it's okay Jesus actually knew sin like it's okay Jesus actually knew things about people and fortunately we things about people and fortunately we things about people and fortunately we don't have his same Divine abilities to don't have his same Divine abilities to don't have his same Divine abilities to know everything you know so we have to know everything you know so we have to know everything you know so we have to use data on it so typically we use all use data on it so typically we use all use data on it so typically we use all kinds of first party data a lot of that kinds of first party data a lot of that kinds of first party data a lot of that comes out of the church management comes out of the church management comes out of the church management system but churches have all kinds of system but churches have all kinds of system but churches have all kinds of information about people often they've information about people often they've information about people often they've done a spiritual gifts test or a done a spiritual gifts test or a done a spiritual gifts test or a personality test they can look at what personality test they can look at what personality test they can look at what they're engaging in as far as when they're engaging in as far as when they're engaging in as far as when they're watching online and what they're they're watching online and what they're they're watching online and what they're watching we take all of that information watching we take all of that information watching we take all of that information and we just consolidate it we aggregate and we just consolidate it we aggregate and we just consolidate it we aggregate it into one system so we can look at it it into one system so we can look at it it into one system so we can look at it and then we can read in there we can and then we can read in there we can and then we can read in there we can help churches understand where somebody help churches understand where somebody help churches understand where somebody is based on what they're doing so yes we is based on what they're doing so yes we is based on what they're doing so yes we use data first and then we have some use data first and then we have some use data first and then we have some software that we built that helps you software that we built that helps you software that we built that helps you match and segment and kind of create match and segment and kind of create match and segment and kind of create audiences of people right give me audiences of people right give me audiences of people right give me everybody who is 25 to 30 that's been everybody who is 25 to 30 that's been everybody who is 25 to 30 that's been baptized but isn't in small group yet baptized but isn't in small group yet baptized but isn't in small group yet and now you can start bucketing and and now you can start bucketing and and now you can start bucketing and segmenting people and then we've created segmenting people and then we've created segmenting people and then we've created a messaging platform to say now that you a messaging platform to say now that you a messaging platform to say now that you know these people what do you want to know these people what do you want to know these people what do you want to say to them right how do you want to say to them right how do you want to say to them right how do you want to encourage them to do that and we deliver encourage them to do that and we deliver encourage them to do that and we deliver that message out in the best channel that message out in the best channel that message out in the best channel that we can to those to those members that we can to those to those members that we can to those to those members okay all right so okay so you're okay all right so okay so you're okay all right so okay so you're you're really paying a good picture here you're really paying a good picture here you're really paying a good picture here because it's first of all understanding because it's first of all understanding because it's first of all understanding where your people are and then again where your people are and then again where your people are and then again like moving the needle to get them more like moving the needle to get them more like moving the needle to get them more christ-like in their in their walk and christ-like in their in their walk and christ-like in their in their walk and discipleship how does uh that kind of a discipleship how does uh that kind of a discipleship how does uh that kind of a focus member engagement actually grow focus member engagement actually grow focus member engagement actually grow the church yeah I love I love I love the church yeah I love I love I love the church yeah I love I love I love that you said and I think it's I think that you said and I think it's I think that you said and I think it's I think first of all it's the greatest growth first of all it's the greatest growth first of all it's the greatest growth strategy and it works both in the church

strategy and it works both in the church strategy and it works both in the church and in the marketplace so I'm going to and in the marketplace so I'm going to and in the marketplace so I'm going to give you a Marketplace Dynamic which is give you a Marketplace Dynamic which is give you a Marketplace Dynamic which is unique and I actually think this is unique and I actually think this is unique and I actually think this is funny we talk about the church like funny we talk about the church like funny we talk about the church like stealing Marketplace principles I think stealing Marketplace principles I think stealing Marketplace principles I think it was the other way around a long time it was the other way around a long time it was the other way around a long time ago right so the great example at ago right so the great example at ago right so the great example at Mercedes is we had this down to a Mercedes is we had this down to a Mercedes is we had this down to a science we knew that if we wanted to science we knew that if we wanted to science we knew that if we wanted to bring somebody into the brand we would bring somebody into the brand we would bring somebody into the brand we would spend about 1200 in advertising for spend about 1200 in advertising for spend about 1200 in advertising for every new person that bought a Mercedes every new person that bought a Mercedes every new person that bought a Mercedes right now if you own one of the cars and right now if you own one of the cars and right now if you own one of the cars and I invest in you we'd invest about 300 in I invest in you we'd invest about 300 in I invest in you we'd invest about 300 in what we call customer engagement what we call customer engagement what we call customer engagement activities to turn you into literally activities to turn you into literally activities to turn you into literally what we called at the time a brand what we called at the time a brand what we called at the time a brand evangelist right so I wanted you to love evangelist right so I wanted you to love evangelist right so I wanted you to love the brand so much that you evangelize the brand so much that you evangelize the brand so much that you evangelize and if we did a good job on average a and if we did a good job on average a and if we did a good job on average a brand evangelists bring four people into brand evangelists bring four people into brand evangelists bring four people into the product for us for 300 bucks yep for the product for us for 300 bucks yep for the product for us for 300 bucks yep for 300 bucks spend 1200 to get one guy 300 bucks spend 1200 to get one guy 300 bucks spend 1200 to get one guy spend 300 he brings four it costs you 25 spend 300 he brings four it costs you 25 spend 300 he brings four it costs you 25 percent and it is a 4X Roi I think that percent and it is a 4X Roi I think that percent and it is a 4X Roi I think that same principle It's a Great Commission same principle It's a Great Commission same principle It's a Great Commission make disciples and send them out not make disciples and send them out not make disciples and send them out not trying to sound too businessy but you're trying to sound too businessy but you're trying to sound too businessy but you're making an army of sales people that's making an army of sales people that's making an army of sales people that's right so it's better it helps with right so it's better it helps with right so it's better it helps with growth because you're going to get the growth because you're going to get the growth because you're going to get the volume of people the second so you get volume of people the second so you get volume of people the second so you get obviously more more we'll call people obviously more more we'll call people obviously more more we'll call people out there talking about this but there's out there talking about this but there's out there talking about this but there's also been some studies lately that talk also been some studies lately that talk also been some studies lately that talk about Seekers and where they want to about Seekers and where they want to about Seekers and where they want to understand about faith and it's shifting understand about faith and it's shifting understand about faith and it's shifting from this idea of I'm going to go to a from this idea of I'm going to go to a from this idea of I'm going to go to a church professional to try to understand church professional to try to understand church professional to try to understand what's happening to I'd rather hear from what's happening to I'd rather hear from what's happening to I'd rather hear from somebody that I know and trust that somebody that I know and trust that somebody that I know and trust that lives out their faith and so what you're lives out their faith and so what you're lives out their faith and so what you're doing is you're not only increasing the

doing is you're not only increasing the doing is you're not only increasing the numbers you're increasing what I'm going numbers you're increasing what I'm going numbers you're increasing what I'm going to call the conversion rate the to call the conversion rate the to call the conversion rate the effectiveness because I trust Jason he's effectiveness because I trust Jason he's effectiveness because I trust Jason he's not in it for money he's not in it for not in it for money he's not in it for not in it for money he's not in it for something else what he is is he believes something else what he is is he believes something else what he is is he believes it I see his walk I witness it so it I see his walk I witness it so it I see his walk I witness it so they're more apt to talk to you and be they're more apt to talk to you and be they're more apt to talk to you and be inclined to listen from a lay person inclined to listen from a lay person inclined to listen from a lay person than they are even a professional at than they are even a professional at than they are even a professional at this stage wow so I think you get volume this stage wow so I think you get volume this stage wow so I think you get volume and you get Effectiveness you get better and you get Effectiveness you get better and you get Effectiveness you get better conversion and then here's the third conversion and then here's the third conversion and then here's the third part which you know we all try to do is part which you know we all try to do is part which you know we all try to do is you actually get a much higher retention you actually get a much higher retention you actually get a much higher retention rate right if you've actually got people rate right if you've actually got people rate right if you've actually got people deep into your understanding of your deep into your understanding of your deep into your understanding of your product and I ask I pray for grace on product and I ask I pray for grace on product and I ask I pray for grace on that because salvation I'm saying is that because salvation I'm saying is that because salvation I'm saying is product is the greatest product in the product is the greatest product in the product is the greatest product in the world but I'm I'm purposely pushing a world but I'm I'm purposely pushing a world but I'm I'm purposely pushing a little bit Yeah but if you can get little bit Yeah but if you can get little bit Yeah but if you can get people into the product and understand people into the product and understand people into the product and understand it then their stay ability right their it then their stay ability right their it then their stay ability right their retention goes way up so you'll see retention goes way up so you'll see retention goes way up so you'll see Kingdom growth and I get more people out Kingdom growth and I get more people out Kingdom growth and I get more people out there talking to people I get a higher there talking to people I get a higher there talking to people I get a higher conversion rate and I get a lower conversion rate and I get a lower conversion rate and I get a lower attrition rate all three of those grow attrition rate all three of those grow attrition rate all three of those grow not only your church but the kingdom not only your church but the kingdom not only your church but the kingdom it's a trifecta for me yeah okay so it's a trifecta for me yeah okay so it's a trifecta for me yeah okay so uh this isn't just Theory people uh blue uh this isn't just Theory people uh blue uh this isn't just Theory people uh blue put this into practice so blue talk to put this into practice so blue talk to put this into practice so blue talk to us about what you did at CCV um and I us about what you did at CCV um and I us about what you did at CCV um and I know it wasn't just you okay first of know it wasn't just you okay first of know it wasn't just you okay first of all glory to Jesus he's the one who made all glory to Jesus he's the one who made all glory to Jesus he's the one who made this happen but he used you uh to make this happen but he used you uh to make this happen but he used you uh to make this happen so talk to us a little bit this happen so talk to us a little bit this happen so talk to us a little bit about what was that like at CCB yeah a about what was that like at CCB yeah a about what was that like at CCB yeah a couple things and I mean you know I mean couple things and I mean you know I mean couple things and I mean you know I mean it's from the bottom of my heart thank it's from the bottom of my heart thank it's from the bottom of my heart thank you for saying it first I really do you for saying it first I really do you for saying it first I really do think there's three things that come think there's three things that come think there's three things that come into play with growth one is holy spirit

into play with growth one is holy spirit into play with growth one is holy spirit it doesn't none of us are that cool if it doesn't none of us are that cool if it doesn't none of us are that cool if he doesn't want to we're not thrilling he doesn't want to we're not thrilling he doesn't want to we're not thrilling that's right the second is you have to that's right the second is you have to that's right the second is you have to have a really good product meaning have a really good product meaning have a really good product meaning somebody you can preach a good worship a somebody you can preach a good worship a somebody you can preach a good worship a good programming and it's really hard to good programming and it's really hard to good programming and it's really hard to put lipstick on a pig so you had great put lipstick on a pig so you had great put lipstick on a pig so you had great product but then the third thing is we product but then the third thing is we product but then the third thing is we had an aligned strategy okay so this is had an aligned strategy okay so this is had an aligned strategy okay so this is the piece that I think you know we talk the piece that I think you know we talk the piece that I think you know we talk about the technology we have and we talk about the technology we have and we talk about the technology we have and we talk about some of the services all of that about some of the services all of that about some of the services all of that is in support of and subservient to a is in support of and subservient to a is in support of and subservient to a strategy yeah right and it's a strategy yeah right and it's a strategy yeah right and it's a methodology and and you know one of the methodology and and you know one of the methodology and and you know one of the things I noticed when and I came in from things I noticed when and I came in from things I noticed when and I came in from from the marketplaces I think there's from the marketplaces I think there's from the marketplaces I think there's something I call them the core four something I call them the core four something I call them the core four right I think that the entire right I think that the entire right I think that the entire organization needs to really understand organization needs to really understand organization needs to really understand the vision the mission and the values the vision the mission and the values the vision the mission and the values for sure those are three and I think for sure those are three and I think for sure those are three and I think churches do a great job of that but the churches do a great job of that but the churches do a great job of that but the fourth is the strategy how we're going fourth is the strategy how we're going fourth is the strategy how we're going to do it so when I started talking to to do it so when I started talking to to do it so when I started talking to churches and and particularly our church churches and and particularly our church churches and and particularly our church CCB was I thought we had a really good CCB was I thought we had a really good CCB was I thought we had a really good grasp on the The Vision the mission the grasp on the The Vision the mission the grasp on the The Vision the mission the values but nobody could articulate to me values but nobody could articulate to me values but nobody could articulate to me the strategy this became our strategy the strategy this became our strategy the strategy this became our strategy right and it was sort of fitted on a right and it was sort of fitted on a right and it was sort of fitted on a single page what's the strategy tick and single page what's the strategy tick and single page what's the strategy tick and not yet Christian walk them through a not yet Christian walk them through a not yet Christian walk them through a particular set of steps so that they particular set of steps so that they particular set of steps so that they spit out and they go out to their area spit out and they go out to their area spit out and they go out to their area of influence and they bring more people of influence and they bring more people of influence and they bring more people in that's how we're going to grow people in that's how we're going to grow people in that's how we're going to grow people our vision at CCV was the win the valley our vision at CCV was the win the valley our vision at CCV was the win the valley for Christ yeah right how we're going to for Christ yeah right how we're going to for Christ yeah right how we're going to do it the strategy is we're going to do it the strategy is we're going to do it the strategy is we're going to take our existing members make them take our existing members make them take our existing members make them disciples turn them to an army of sales disciples turn them to an army of sales disciples turn them to an army of sales people send them out and get them to people send them out and get them to people send them out and get them to bring to church for us there's a bring to church for us there's a bring to church for us there's a strategy so now we could measure things strategy so now we could measure things strategy so now we could measure things we could Target things so you yes what I

we could Target things so you yes what I we could Target things so you yes what I believe was the effectiveness was really believe was the effectiveness was really believe was the effectiveness was really good Vision right we had really good good Vision right we had really good good Vision right we had really good product and then we were able to align product and then we were able to align product and then we were able to align not just our staff but our lay leaders not just our staff but our lay leaders not just our staff but our lay leaders our entire congregation everybody that our entire congregation everybody that our entire congregation everybody that was involved in this was aligned along was involved in this was aligned along was involved in this was aligned along the same strategy wow wow so you had a the same strategy wow wow so you had a the same strategy wow wow so you had a lot of synergy when because CCV has lot of synergy when because CCV has lot of synergy when because CCV has grown tremendously over the years yeah grown tremendously over the years yeah grown tremendously over the years yeah um but because the strategy kind of came um but because the strategy kind of came um but because the strategy kind of came into focus it really saw some serious into focus it really saw some serious into focus it really saw some serious growth growth growth um I I know that I live in the valley as um I I know that I live in the valley as um I I know that I live in the valley as well we're here in the Phoenix area and well we're here in the Phoenix area and well we're here in the Phoenix area and CCV is one of the fastest growing CCV is one of the fastest growing CCV is one of the fastest growing churches and it's it's multiplying churches and it's it's multiplying churches and it's it's multiplying disciples all over the place so this disciples all over the place so this disciples all over the place so this thing has really worked yeah and that thing has really worked yeah and that thing has really worked yeah and that makes a lot of sense I think most makes a lot of sense I think most makes a lot of sense I think most churches that's a question you probably churches that's a question you probably churches that's a question you probably know your vision well you probably don't know your vision well you probably don't know your vision well you probably don't have it memorized but you can find your have it memorized but you can find your have it memorized but you can find your visual statement your mission statement visual statement your mission statement visual statement your mission statement and your core values yep and your core values yep and your core values yep go ask your lead Pastor what's the go ask your lead Pastor what's the go ask your lead Pastor what's the strategy yeah go ask anybody and ask strategy yeah go ask anybody and ask strategy yeah go ask anybody and ask other people and see if you get the same other people and see if you get the same other people and see if you get the same answer yeah right I love that because I answer yeah right I love that because I answer yeah right I love that because I used to say listen if there is fog at used to say listen if there is fog at used to say listen if there is fog at the top it's pure Darkness the top it's pure Darkness the top it's pure Darkness right so it's got to be crisp and clear right so it's got to be crisp and clear right so it's got to be crisp and clear and and I'll tell you one of the things and and I'll tell you one of the things and and I'll tell you one of the things we did which was very tactical I loved we did which was very tactical I loved we did which was very tactical I loved is even our new higher orientation in is even our new higher orientation in is even our new higher orientation in the first hour they would hear from our the first hour they would hear from our the first hour they would hear from our senior pastor and he would go in and he senior pastor and he would go in and he senior pastor and he would go in and he would talk about the vision and the would talk about the vision and the would talk about the vision and the culture right and then the very next culture right and then the very next culture right and then the very next hour they'd hear from an executive hour they'd hear from an executive hour they'd hear from an executive pastor and we talk about the strategy pastor and we talk about the strategy pastor and we talk about the strategy and the mission statement right so those and the mission statement right so those and the mission statement right so those that's the first thing they got in the that's the first thing they got in the that's the first thing they got in the first two hours of joining the staff was first two hours of joining the staff was first two hours of joining the staff was you know the vision and the culture and

you know the vision and the culture and you know the vision and the culture and the mission and the strategy I think the mission and the strategy I think the mission and the strategy I think it's critical to get that alignment we it's critical to get that alignment we it's critical to get that alignment we actually took this strategy and actually took this strategy and actually took this strategy and obviously presented it to staff obviously presented it to staff obviously presented it to staff presented it to Elders presented it out presented it to Elders presented it out presented it to Elders presented it out to the group leaders as kind of key to the group leaders as kind of key to the group leaders as kind of key stakeholders and then our senior pastor stakeholders and then our senior pastor stakeholders and then our senior pastor actually presented it to the actually presented it to the actually presented it to the congregation no secret folks this is the congregation no secret folks this is the congregation no secret folks this is the strategy right this is important that strategy right this is important that strategy right this is important that you show up here we have to you know you show up here we have to you know you show up here we have to you know gather as a community of like-minded gather as a community of like-minded gather as a community of like-minded Believers but this coming in for an hour Believers but this coming in for an hour Believers but this coming in for an hour on Saturday or Sunday you know whichever on Saturday or Sunday you know whichever on Saturday or Sunday you know whichever Services you run that is not the Services you run that is not the Services you run that is not the strategy for growth our strategy for strategy for growth our strategy for strategy for growth our strategy for growth is that you go out and bring growth is that you go out and bring growth is that you go out and bring people to Christ not us yeah right we're people to Christ not us yeah right we're people to Christ not us yeah right we're here to Resource you and I have this here to Resource you and I have this here to Resource you and I have this super cheesy word picture it's a cheesy super cheesy word picture it's a cheesy super cheesy word picture it's a cheesy cheesy analogy but you know rather than cheesy analogy but you know rather than cheesy analogy but you know rather than building a bigger 747 and just trying to building a bigger 747 and just trying to building a bigger 747 and just trying to get more and more people to come on the get more and more people to come on the get more and more people to come on the flight what we said was our job is to flight what we said was our job is to flight what we said was our job is to Resource people to be their own Pilots Resource people to be their own Pilots Resource people to be their own Pilots right so we want to be like a super right so we want to be like a super right so we want to be like a super tanker that's going to fuel them and tanker that's going to fuel them and tanker that's going to fuel them and charge them and resource them and send charge them and resource them and send charge them and resource them and send them out to fight a jet you know fly them out to fight a jet you know fly them out to fight a jet you know fly their own planes and we're all going their own planes and we're all going their own planes and we're all going this way right yeah you know again I this way right yeah you know again I this way right yeah you know again I overuse I use these analogies I love I'm overuse I use these analogies I love I'm overuse I use these analogies I love I'm kind of a bit of a World War II buff and kind of a bit of a World War II buff and kind of a bit of a World War II buff and so when I was reading up about the the so when I was reading up about the the so when I was reading up about the the success of Normandy and I'm landing this success of Normandy and I'm landing this success of Normandy and I'm landing this on this alignment it wasn't that it was on this alignment it wasn't that it was on this alignment it wasn't that it was the single best beach for the attack in the single best beach for the attack in the single best beach for the attack in fact there was a lot of options and so fact there was a lot of options and so fact there was a lot of options and so you know the Germans had to spread out you know the Germans had to spread out you know the Germans had to spread out their defenses to protect it the key was their defenses to protect it the key was their defenses to protect it the key was they aligned everybody on the same Beach they aligned everybody on the same Beach they aligned everybody on the same Beach right they had hundreds of thousands of right they had hundreds of thousands of right they had hundreds of thousands of men and ships and airplanes and men and ships and airplanes and men and ships and airplanes and everything else all targeting the same everything else all targeting the same everything else all targeting the same and then the beauty of that is people

and then the beauty of that is people and then the beauty of that is people can Skipper their own boat right if they can Skipper their own boat right if they can Skipper their own boat right if they know what their goal is they know what know what their goal is they know what know what their goal is they know what the objective is they know what the the objective is they know what the the objective is they know what the destination is then they can make destination is then they can make destination is then they can make decisions without having to Ripple all decisions without having to Ripple all decisions without having to Ripple all the way back up so that's what it did the way back up so that's what it did the way back up so that's what it did for us we armed our 400 plus staff to be for us we armed our 400 plus staff to be for us we armed our 400 plus staff to be able to go out and make disciples able to go out and make disciples able to go out and make disciples because that was our strategy wow okay because that was our strategy wow okay because that was our strategy wow okay we could talk for hours on this stuff I we could talk for hours on this stuff I we could talk for hours on this stuff I love this stuff and it's fantastic let's love this stuff and it's fantastic let's love this stuff and it's fantastic let's talk a little about Studio C and how you talk a little about Studio C and how you talk a little about Studio C and how you guys are helping churches I know we we guys are helping churches I know we we guys are helping churches I know we we talk strategy but get down into the talk strategy but get down into the talk strategy but get down into the details a little bit yeah absolutely so details a little bit yeah absolutely so details a little bit yeah absolutely so really from part of it the first thing really from part of it the first thing really from part of it the first thing we do is make sure that every buys we do is make sure that every buys we do is make sure that every buys everybody believes in this methodology I everybody believes in this methodology I everybody believes in this methodology I can't say this enough that what we do can't say this enough that what we do can't say this enough that what we do was built in a subservient to the was built in a subservient to the was built in a subservient to the methodology so I always say like here's methodology so I always say like here's methodology so I always say like here's a couple litmus churches need to ask do a couple litmus churches need to ask do a couple litmus churches need to ask do you want to grow and I hope the answer you want to grow and I hope the answer you want to grow and I hope the answer is yes right for everybody not because is yes right for everybody not because is yes right for everybody not because if you grow we grow they Kingdom right if you grow we grow they Kingdom right if you grow we grow they Kingdom right you want to grow do you believe in this you want to grow do you believe in this you want to grow do you believe in this idea of engaging your members as a idea of engaging your members as a idea of engaging your members as a pathway to growth which I'm going to pathway to growth which I'm going to pathway to growth which I'm going to argue really is we put some cute argue really is we put some cute argue really is we put some cute Powerpoints and Technology to the Great Powerpoints and Technology to the Great Powerpoints and Technology to the Great Commission so do you believe in this Commission so do you believe in this Commission so do you believe in this idea of making disciples and sending idea of making disciples and sending idea of making disciples and sending them out as part of our growth engine them out as part of our growth engine them out as part of our growth engine and then do you believe that to engage and then do you believe that to engage and then do you believe that to engage people you need to know them you need to people you need to know them you need to people you need to know them you need to do it in the most personalized way you do it in the most personalized way you do it in the most personalized way you possibly can and if you can answer yes possibly can and if you can answer yes possibly can and if you can answer yes to all three of those that's where to all three of those that's where to all three of those that's where Studio C kicks in right so what we Studio C kicks in right so what we Studio C kicks in right so what we technically do when we come in is we'll technically do when we come in is we'll technically do when we come in is we'll help map with that discipleship Journey help map with that discipleship Journey help map with that discipleship Journey looks like you can call that almost a looks like you can call that almost a looks like you can call that almost a strategy component to say what are the strategy component to say what are the strategy component to say what are the steps if you could wave a magic wand steps if you could wave a magic wand steps if you could wave a magic wand what are the things you'd love your what are the things you'd love your what are the things you'd love your members to do once you do that then we members to do once you do that then we members to do once you do that then we start mapping over your data we create a start mapping over your data we create a start mapping over your data we create a data warehouse for every church every data warehouse for every church every data warehouse for every church every Church gets all their data from whatever

Church gets all their data from whatever Church gets all their data from whatever Source Church management system gifts Source Church management system gifts Source Church management system gifts tests curriculum content providers we tests curriculum content providers we tests curriculum content providers we put all that together and then we give put all that together and then we give put all that together and then we give you a system to start segmenting those you a system to start segmenting those you a system to start segmenting those audiences who do I want to talk to right audiences who do I want to talk to right audiences who do I want to talk to right we're going to talk to people getting we're going to talk to people getting we're going to talk to people getting into groups serving giving birthdays and into groups serving giving birthdays and into groups serving giving birthdays and then we have a system that allows you to then we have a system that allows you to then we have a system that allows you to take this mess message you've made right take this mess message you've made right take this mess message you've made right an encouragement to get in and send that an encouragement to get in and send that an encouragement to get in and send that out to either your mobile app right to a out to either your mobile app right to a out to either your mobile app right to a website to an email to text message website to an email to text message website to an email to text message whatever the right channel might be and whatever the right channel might be and whatever the right channel might be and the beauty behind that is nobody has to the beauty behind that is nobody has to the beauty behind that is nobody has to dump their Tech stack right our goal is dump their Tech stack right our goal is dump their Tech stack right our goal is you don't have to start over you don't you don't have to start over you don't you don't have to start over you don't have to get a new church management have to get a new church management have to get a new church management system you don't have to get a new system you don't have to get a new system you don't have to get a new mobile provider our goal is to come in mobile provider our goal is to come in mobile provider our goal is to come in the middle see what you're working with the middle see what you're working with the middle see what you're working with and figure out how to take the data and and figure out how to take the data and and figure out how to take the data and help you present that out in the best help you present that out in the best help you present that out in the best light to your members okay all right wow light to your members okay all right wow light to your members okay all right wow and then so from there yeah I mean then and then so from there yeah I mean then and then so from there yeah I mean then then you're you're you're working the then you're you're you're working the then you're you're you're working the plan right um a great strategy is a plan right um a great strategy is a plan right um a great strategy is a great strategy until it gets implemented great strategy until it gets implemented great strategy until it gets implemented right and then right and then right and then that's where you see growth well and that's where you see growth well and that's where you see growth well and what's great about it is you're also what's great about it is you're also what's great about it is you're also getting Insight now to know what lever getting Insight now to know what lever getting Insight now to know what lever to pull right what I used to always say to pull right what I used to always say to pull right what I used to always say is I'm not sure if we're like I used to is I'm not sure if we're like I used to is I'm not sure if we're like I used to ask our staff all the time are we doing ask our staff all the time are we doing ask our staff all the time are we doing a good job right do we do we know and if a good job right do we do we know and if a good job right do we do we know and if so how are we measuring it and so we so how are we measuring it and so we so how are we measuring it and so we would set goals at the beginning of the would set goals at the beginning of the would set goals at the beginning of the year really around even engagement yeah year really around even engagement yeah year really around even engagement yeah we we think we've fallen off on serving we we think we've fallen off on serving we we think we've fallen off on serving or we've got some lower numbers that we or we've got some lower numbers that we or we've got some lower numbers that we are with regards to inviting people to are with regards to inviting people to are with regards to inviting people to church church church so now we you know we can lead into this so now we you know we can lead into this so now we you know we can lead into this and I used to always challenge my staff and I used to always challenge my staff and I used to always challenge my staff with this idea of if you knew what would with this idea of if you knew what would with this idea of if you knew what would you do yeah right so let me help you

you do yeah right so let me help you you do yeah right so let me help you know and then you can figure out how to know and then you can figure out how to know and then you can figure out how to minister to them better in a more minister to them better in a more minister to them better in a more targeted way so it is it's about running targeted way so it is it's about running targeted way so it is it's about running the play and then measuring it running the play and then measuring it running the play and then measuring it running the play and measuring Effectiveness and the play and measuring Effectiveness and the play and measuring Effectiveness and are we moving it we found that you can are we moving it we found that you can are we moving it we found that you can be so effective we actually over pulled be so effective we actually over pulled be so effective we actually over pulled on one lever and maybe didn't pull hard on one lever and maybe didn't pull hard on one lever and maybe didn't pull hard enough on another right our very very enough on another right our very very enough on another right our very very first year we're going to focus on first year we're going to focus on first year we're going to focus on baptism numbers yeah I'm being so baptism numbers yeah I'm being so baptism numbers yeah I'm being so transparent probably get myself in transparent probably get myself in transparent probably get myself in trouble here but I needed a couple quick trouble here but I needed a couple quick trouble here but I needed a couple quick wins our senior pastor at the time is wins our senior pastor at the time is wins our senior pastor at the time is he's such an evangelist that you know he he's such an evangelist that you know he he's such an evangelist that you know he jokingly would say like I just want to jokingly would say like I just want to jokingly would say like I just want to baptize people after that I really don't baptize people after that I really don't baptize people after that I really don't care and I just have to say to him that care and I just have to say to him that care and I just have to say to him that hey this strategy this idea is going to hey this strategy this idea is going to hey this strategy this idea is going to help us baptize more people so in the help us baptize more people so in the help us baptize more people so in the first year I really needed to grow some first year I really needed to grow some first year I really needed to grow some baptism numbers right so we targeted baptism numbers right so we targeted baptism numbers right so we targeted messages really around people who'd been messages really around people who'd been messages really around people who'd been going to church for longer than a year going to church for longer than a year going to church for longer than a year they were already involved in two or you they were already involved in two or you they were already involved in two or you know three different Ministries but know three different Ministries but know three different Ministries but weren't baptized by immersion yet I try weren't baptized by immersion yet I try weren't baptized by immersion yet I try Target some of our former Catholics that Target some of our former Catholics that Target some of our former Catholics that had you know done a Christian baptism at had you know done a Christian baptism at had you know done a Christian baptism at that stage and we just sent targeted that stage and we just sent targeted that stage and we just sent targeted messages to them very specific to who messages to them very specific to who messages to them very specific to who they are and what they're going through they are and what they're going through they are and what they're going through and group baptisms by 40 our first year and group baptisms by 40 our first year and group baptisms by 40 our first year wow right so that was this idea that now wow right so that was this idea that now wow right so that was this idea that now I got some wins what we pulled pretty I got some wins what we pulled pretty I got some wins what we pulled pretty heavy on the lever called baptism and heavy on the lever called baptism and heavy on the lever called baptism and then the next year we can adjust it a then the next year we can adjust it a then the next year we can adjust it a little bit we can pull so after running little bit we can pull so after running little bit we can pull so after running this play for five plus years we learned this play for five plus years we learned this play for five plus years we learned pretty well you know at the beginning of pretty well you know at the beginning of pretty well you know at the beginning of a year is what are we going to pull what a year is what are we going to pull what a year is what are we going to pull what leverage are we going to lean into a leverage are we going to lean into a leverage are we going to lean into a little bit and then we just targeted little bit and then we just targeted little bit and then we just targeted those yeah wow okay yeah I I have so many more questions but yeah I I have so many more questions but we're running out of time

we're running out of time we're running out of time um how do people get a hold of you if um how do people get a hold of you if um how do people get a hold of you if they want to learn more about the Studio they want to learn more about the Studio they want to learn more about the Studio C and connect with blue how do they do C and connect with blue how do they do C and connect with blue how do they do that yeah I appreciate you saying that that yeah I appreciate you saying that that yeah I appreciate you saying that so we have a team obviously you can so we have a team obviously you can so we have a team obviously you can reach out to anybody on the team but if reach out to anybody on the team but if reach out to anybody on the team but if they want to contact me directly Way they want to contact me directly Way they want to contact me directly Way open for that so it's just blue at the open for that so it's just blue at the open for that so it's just blue at the studio C dot org so blue at the studio C studio C dot org so blue at the studio C studio C dot org so blue at the studio C dot org you can email me dot org you can email me dot org you can email me um You can call me on my cell phone um You can call me on my cell phone um You can call me on my cell phone number I post that out on our website as number I post that out on our website as number I post that out on our website as well so my cell phone's on there if you well so my cell phone's on there if you well so my cell phone's on there if you want to contact me otherwise our website want to contact me otherwise our website want to contact me otherwise our website really is the best way to get really is the best way to get really is the best way to get information about what I'm talking about information about what I'm talking about information about what I'm talking about and then there's a nice little form on and then there's a nice little form on and then there's a nice little form on there to reach out and connect with us there to reach out and connect with us there to reach out and connect with us so that's the Studio C dot org yeah um so that's the Studio C dot org yeah um so that's the Studio C dot org yeah um easiest way to get in but lots of team easiest way to get in but lots of team easiest way to get in but lots of team members you know one of the things that members you know one of the things that members you know one of the things that I was really really fortunate about is I was really really fortunate about is I was really really fortunate about is there's this unique group of people who there's this unique group of people who there's this unique group of people who and we have these skill sets they and we have these skill sets they and we have these skill sets they learned in the marketplace but they want learned in the marketplace but they want learned in the marketplace but they want to deploy him in the service of the to deploy him in the service of the to deploy him in the service of the Kingdom right and I I jokingly would say Kingdom right and I I jokingly would say Kingdom right and I I jokingly would say that you know let's be honest when I that you know let's be honest when I that you know let's be honest when I joined the church I barely stepped over joined the church I barely stepped over joined the church I barely stepped over the fence from Market to Ministry I the fence from Market to Ministry I the fence from Market to Ministry I wasn't up on the stage producing sermons wasn't up on the stage producing sermons wasn't up on the stage producing sermons and writing well I barely stepped back and writing well I barely stepped back and writing well I barely stepped back over we only serve churches right now over we only serve churches right now over we only serve churches right now but I've got a group of people that have but I've got a group of people that have but I've got a group of people that have experience from agency life they worked experience from agency life they worked experience from agency life they worked in the marketplace and agencies they've in the marketplace and agencies they've in the marketplace and agencies they've come from that come from that come from that um you know somebody who has been at the um you know somebody who has been at the um you know somebody who has been at the doing marketing and Communications for doing marketing and Communications for doing marketing and Communications for some mega churches for the last 15 years some mega churches for the last 15 years some mega churches for the last 15 years runs our services team so we've got a runs our services team so we've got a runs our services team so we've got a robust and depending what you need robust and depending what you need robust and depending what you need you'll either meet with me or we'll you'll either meet with me or we'll you'll either meet with me or we'll connect you with one of them and would connect you with one of them and would connect you with one of them and would love to have a conversation yeah well love to have a conversation yeah well love to have a conversation yeah well I'll land it with this I you know I'm a I'll land it with this I you know I'm a I'll land it with this I you know I'm a lot of you know what we do at missional lot of you know what we do at missional lot of you know what we do at missional marketing we are sort of the top of the marketing we are sort of the top of the marketing we are sort of the top of the funnel so to speak we love to drive funnel so to speak we love to drive funnel so to speak we love to drive traffic to your website to get

traffic to your website to get traffic to your website to get engagement we want to create leads we engagement we want to create leads we engagement we want to create leads we want to create more momentum for the want to create more momentum for the want to create more momentum for the church but this tool is an amazing tool church but this tool is an amazing tool church but this tool is an amazing tool because it really then that's the next because it really then that's the next because it really then that's the next layer of getting more engagement from layer of getting more engagement from layer of getting more engagement from your people and so I'm constantly your people and so I'm constantly your people and so I'm constantly sharing with churches The Studio C sharing with churches The Studio C sharing with churches The Studio C method and and blues uh passion behind method and and blues uh passion behind method and and blues uh passion behind all that and it's it's worth checking it all that and it's it's worth checking it all that and it's it's worth checking it out you want to take a minute you want out you want to take a minute you want out you want to take a minute you want to go investigate It Go Google it and to go investigate It Go Google it and to go investigate It Go Google it and then connect with blue I'll tell you then connect with blue I'll tell you then connect with blue I'll tell you it'll it'll it'll it'll produce good it'll it'll it'll it'll produce good it'll it'll it'll it'll produce good fruit for your church well thank you fruit for your church well thank you fruit for your church well thank you Jason I don't mean to pile on too much Jason I don't mean to pile on too much Jason I don't mean to pile on too much on this but that's what I love about on this but that's what I love about on this but that's what I love about working with teach you it's the Synergy working with teach you it's the Synergy working with teach you it's the Synergy of the entire life cycle yeah I'm of the entire life cycle yeah I'm of the entire life cycle yeah I'm focused on engagement because it's my focused on engagement because it's my focused on engagement because it's my passion I believe in a stand but it passion I believe in a stand but it passion I believe in a stand but it doesn't work in isolation you actually doesn't work in isolation you actually doesn't work in isolation you actually still need to talk to people right still need to talk to people right still need to talk to people right that's what I'm saying especially based that's what I'm saying especially based that's what I'm saying especially based on when you're you know the lifestyle of on when you're you know the lifestyle of on when you're you know the lifestyle of the church if you're very young you the church if you're very young you the church if you're very young you probably need to invest a little bit probably need to invest a little bit probably need to invest a little bit heavier even what I'll call Upper funnel heavier even what I'll call Upper funnel heavier even what I'll call Upper funnel initiatives versus engagement but it's initiatives versus engagement but it's initiatives versus engagement but it's the Synergy between those two and the the Synergy between those two and the the Synergy between those two and the handoff and the knowing the end of the handoff and the knowing the end of the handoff and the knowing the end of the day we're trying to we're trying to help day we're trying to we're trying to help day we're trying to we're trying to help somebody go from Anonymous I don't know somebody go from Anonymous I don't know somebody go from Anonymous I don't know you and you don't know me to known and you and you don't know me to known and you and you don't know me to known and build a rapport and serve them in the build a rapport and serve them in the build a rapport and serve them in the most pop you know targeted way we most pop you know targeted way we most pop you know targeted way we possibly can so what you guys are doing possibly can so what you guys are doing possibly can so what you guys are doing is awesome we share a life philosophy I is awesome we share a life philosophy I is awesome we share a life philosophy I think in that and I really appreciate think in that and I really appreciate think in that and I really appreciate all that you've been doing and working all that you've been doing and working all that you've been doing and working with you you guys are terrific at it with you you guys are terrific at it with you you guys are terrific at it thanks blue take care all right thanks blue take care all right thanks blue take care all right appreciate it foreign foreign [Music]