3 Common Objections to Marketing Your Church | Jason Hamrock & Bart Blair

foreign this is and I say this to almost every this is and I say this to almost every single Church single Church single Church that the most important component of that the most important component of that the most important component of your marketing strategy are your own your marketing strategy are your own your marketing strategy are your own people period they should be on fire they should be on fire for Jesus and for your church for Jesus and for your church for Jesus and for your church and it's your job as the leader and it's your job as the leader and it's your job as the leader to to motivate them to rile them up to to to motivate them to rile them up to to to motivate them to rile them up to get them excited about not only just get them excited about not only just get them excited about not only just inviting but bringing their friends inviting but bringing their friends inviting but bringing their friends family co-workers family co-workers family co-workers enemies mothers-in-laws whatever it enemies mothers-in-laws whatever it enemies mothers-in-laws whatever it might be right that's their that's your might be right that's their that's your might be right that's their that's your job is to get them to do their job job is to get them to do their job job is to get them to do their job that's biblical that's biblical that's biblical go and tell I it's not the pastor's job go and tell I it's not the pastor's job go and tell I it's not the pastor's job to grow the church to grow the church to grow the church right and this is this is plan a Jesus right and this is this is plan a Jesus right and this is this is plan a Jesus this is this is it Jesus said this is my this is this is it Jesus said this is my this is this is it Jesus said this is my plan there ain't no plan B it's you plan there ain't no plan B it's you plan there ain't no plan B it's you hey welcome to season three episode 15 hey welcome to season three episode 15 hey welcome to season three episode 15 of the missional marketing podcast I am of the missional marketing podcast I am of the missional marketing podcast I am Bart Blair joined by the CEO of Bart Blair joined by the CEO of Bart Blair joined by the CEO of missional marketing Jason Hamrock and missional marketing Jason Hamrock and missional marketing Jason Hamrock and we're here to help your church grow by we're here to help your church grow by we're here to help your church grow by leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective Communications that's why we effective Communications that's why we effective Communications that's why we do this podcast that's why we're doing do this podcast that's why we're doing do this podcast that's why we're doing this specific episode of this podcast we this specific episode of this podcast we this specific episode of this podcast we haven't done this just the two of us in haven't done this just the two of us in haven't done this just the two of us in a while but you're in for a treat Today a while but you're in for a treat Today a while but you're in for a treat Today Jason are you well today I'm doing great Jason are you well today I'm doing great Jason are you well today I'm doing great part and uh like you just said this part and uh like you just said this part and uh like you just said this topic we're gonna discover and unpack is

topic we're gonna discover and unpack is topic we're gonna discover and unpack is incredibly important to the church and incredibly important to the church and incredibly important to the church and if you're listening to this you are if you're listening to this you are if you're listening to this you are going to learn a thing or two I'm going to learn a thing or two I'm going to learn a thing or two I'm excited excited excited all right so before we get into the all right so before we get into the all right so before we get into the topic of our conversation today uh we topic of our conversation today uh we topic of our conversation today uh we want to remind you that if you're not want to remind you that if you're not want to remind you that if you're not subscribed where you're listening to the subscribed where you're listening to the subscribed where you're listening to the podcast or whatever your favorite podcast or whatever your favorite podcast or whatever your favorite 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we hit that Mark and our goal as I said before is really just to help you said before is really just to help you said before is really just to help you as a church Communicator uh whether as a church Communicator uh whether as a church Communicator uh whether you're a solo Pastor doing the church you're a solo Pastor doing the church you're a solo Pastor doing the church Communications or you're the Communications or you're the Communications or you're the communications director or you're a communications director or you're a communications director or you're a volunteer in your church just trying to volunteer in your church just trying to volunteer in your church just trying to help your church get better at help your church get better at help your church get better at communications and marketing we want to communications and marketing we want to communications and marketing we want to help you get better and so we appreciate help you get better and so we appreciate help you get better and so we appreciate you tuning into the show we know you you tuning into the show we know you you tuning into the show we know you have lots and lots of podcast options have lots and lots of podcast options have lots and lots of podcast options and we are thankful that you have made and we are thankful that you have made and we are thankful that you have made our podcast a priority at least in this our podcast a priority at least in this our podcast a priority at least in this moment today so uh subscribe leave us a moment today so uh subscribe leave us a moment today so uh subscribe leave us a rating and review we'd really appreciate rating and review we'd really appreciate rating and review we'd really appreciate that let's get on to today's topic of that let's get on to today's topic of that let's get on to today's topic of conversation today Jason and I are going conversation today Jason and I are going conversation today Jason and I are going to talk about the three most common to talk about the three most common to talk about the three most common objections to marketing your church the objections to marketing your church the objections to marketing your church the three most common objections to three most common objections to three most common objections to marketing your church now Jason you've marketing your church now Jason you've marketing your church now Jason you've probably heard a few objections in your probably heard a few objections in your probably heard a few objections in your days as a marketer about marketing have days as a marketer about marketing have days as a marketer about marketing have you not oh my goodness gracious I I've you not oh my goodness gracious I I've you not oh my goodness gracious I I've even heard that we don't use that term even heard that we don't use that term even heard that we don't use that term around here it's it's almost like it's a around here it's it's almost like it's a around here it's it's almost like it's a four-letter word market it just has a

four-letter word market it just has a four-letter word market it just has a bad rap this word marketing and you know bad rap this word marketing and you know bad rap this word marketing and you know it's understandable I mean there's you it's understandable I mean there's you it's understandable I mean there's you know there's people who will object to know there's people who will object to know there's people who will object to it and all that and stuff and and and it and all that and stuff and and and it and all that and stuff and and and then I'll get the I'll get the pushback then I'll get the I'll get the pushback then I'll get the I'll get the pushback like hey hey we're at church we're not a like hey hey we're at church we're not a like hey hey we're at church we're not a business business business but the reality is if you're if you have but the reality is if you're if you have but the reality is if you're if you have a location a physical location you kind a location a physical location you kind a location a physical location you kind of operate like a business right you you of operate like a business right you you of operate like a business right you you probably have some kind of payroll and probably have some kind of payroll and probably have some kind of payroll and certainly you got to pay your your bills certainly you got to pay your your bills certainly you got to pay your your bills and you have to pay you know you know a and you have to pay you know you know a and you have to pay you know you know a mortgage or I mean there's just there's mortgage or I mean there's just there's mortgage or I mean there's just there's principles that you have to act and principles that you have to act and principles that you have to act and operate like a real business and so operate like a real business and so operate like a real business and so those apply to the church budget banking those apply to the church budget banking those apply to the church budget banking Insurance you got it right Insurance you got it right Insurance you got it right um so that's that's pretty important so um so that's that's pretty important so um so that's that's pretty important so I do get a lot of pushback on not a lot I do get a lot of pushback on not a lot I do get a lot of pushback on not a lot but I get some pushback on like well we but I get some pushback on like well we but I get some pushback on like well we don't really do marketing it's never don't really do marketing it's never don't really do marketing it's never been in the in the DNA of our church and been in the in the DNA of our church and been in the in the DNA of our church and so that's why I want to discuss today so that's why I want to discuss today so that's why I want to discuss today and Bart you had you found a really and Bart you had you found a really and Bart you had you found a really great quote on like the definition of great quote on like the definition of great quote on like the definition of church marketing once you inform us on church marketing once you inform us on church marketing once you inform us on what that is yeah I I literally just what that is yeah I I literally just what that is yeah I I literally just finished reading a book I believe the finished reading a book I believe the finished reading a book I believe the author's name is John squirick I'm not author's name is John squirick I'm not author's name is John squirick I'm not sure how you pronounce it I'll be happy sure how you pronounce it I'll be happy sure how you pronounce it I'll be happy to link to it in the in the show notes to link to it in the in the show notes to link to it in the in the show notes here here here um but he wrote this definition of um but he wrote this definition of um but he wrote this definition of marketing which I thought was very very marketing which I thought was very very marketing which I thought was very very helpful he says Church marketing is the helpful he says Church marketing is the helpful he says Church marketing is the action of spreading or promoting the action of spreading or promoting the action of spreading or promoting the Gospel of Jesus Christ through the use Gospel of Jesus Christ through the use Gospel of Jesus Christ through the use of various types of communication media of various types of communication media of various types of communication media or strategies to capture attention or strategies to capture attention or strategies to capture attention engage educate and persuade people to engage educate and persuade people to engage educate and persuade people to action now that's a mouthful I'm going action now that's a mouthful I'm going action now that's a mouthful I'm going to say it one more time okay it's it's a

to say it one more time okay it's it's a to say it one more time okay it's it's a mouthful but the most important thing is mouthful but the most important thing is mouthful but the most important thing is the last part of it okay that church the last part of it okay that church the last part of it okay that church marketing is the action of spreading or marketing is the action of spreading or marketing is the action of spreading or promoting the Gospel of Jesus Through promoting the Gospel of Jesus Through promoting the Gospel of Jesus Through the use of various types of the use of various types of the use of various types of communication media or strategies to communication media or strategies to communication media or strategies to capture attention engage educate and capture attention engage educate and capture attention engage educate and persuade people to take action that's persuade people to take action that's persuade people to take action that's what we want right the most important what we want right the most important what we want right the most important thing if we just simplify that we can thing if we just simplify that we can thing if we just simplify that we can simply say the church marketing is the simply say the church marketing is the simply say the church marketing is the action of spreading and promoting the action of spreading and promoting the action of spreading and promoting the Gospel of Jesus to persuade people to Gospel of Jesus to persuade people to Gospel of Jesus to persuade people to take action that's what we really want take action that's what we really want take action that's what we really want them to do we want them to take action them to do we want them to take action them to do we want them to take action and so we're you know and so we're you know and so we're you know even though you may not agree with the even though you may not agree with the even though you may not agree with the word marketing if your pastor word marketing if your pastor word marketing if your pastor gets on stage on Sunday and talks about gets on stage on Sunday and talks about gets on stage on Sunday and talks about the gospel the gospel the gospel he's marketing that is a marketing job he's marketing that is a marketing job he's marketing that is a marketing job yeah he's yeah everything you do you're yeah he's yeah everything you do you're yeah he's yeah everything you do you're persuading persuading persuading to take action and so here okay let me to take action and so here okay let me to take action and so here okay let me just you want to know who the goat of just you want to know who the goat of just you want to know who the goat of marketing is the greatest of all time marketing is the greatest of all time marketing is the greatest of all time is Jesus is Jesus is Jesus he was a he's the goat he was a he's the goat he was a he's the goat he was amazing right he was a he was amazing right he was a he was amazing right he was a storyteller storyteller storyteller he told Parables he performed miracles he told Parables he performed miracles he told Parables he performed miracles all with the goal of capturing some all with the goal of capturing some all with the goal of capturing some attention attention attention educating people about who God is and educating people about who God is and educating people about who God is and what he has for you what he has for you what he has for you and getting people to take action follow and getting people to take action follow and getting people to take action follow me me me right I mean he he was the best at it right I mean he he was the best at it right I mean he he was the best at it and uh so

and uh so and uh so um you also found Bart I'm really um you also found Bart I'm really um you also found Bart I'm really excited about this you also found like excited about this you also found like excited about this you also found like two two methods so secular like you know two two methods so secular like you know two two methods so secular like you know the the business world right have have the the business world right have have the the business world right have have they've really became Masters at at this they've really became Masters at at this they've really became Masters at at this concept of marketing and so Bart you concept of marketing and so Bart you concept of marketing and so Bart you found found found a couple of ways that you'll in fact you a couple of ways that you'll in fact you a couple of ways that you'll in fact you just shared with me that whenever you just shared with me that whenever you just shared with me that whenever you watch commercials these days you are now watch commercials these days you are now watch commercials these days you are now thinking about these two different thinking about these two different thinking about these two different strategies that that corporations when strategies that that corporations when strategies that that corporations when they run you know when they're on they run you know when they're on they run you know when they're on advertisements on TV there's two advertisements on TV there's two advertisements on TV there's two different ways you want to go into that different ways you want to go into that different ways you want to go into that yeah for sure it really has changed the yeah for sure it really has changed the yeah for sure it really has changed the way that I watch advertising on way that I watch advertising on way that I watch advertising on television you know there is some television you know there is some television you know there is some advertising that is simply image advertising that is simply image advertising that is simply image marketing and a lot of image marketing marketing and a lot of image marketing marketing and a lot of image marketing is really just trying to make you aware is really just trying to make you aware is really just trying to make you aware of a certain company and to maybe kind of a certain company and to maybe kind of a certain company and to maybe kind of feel something but maybe their goal of feel something but maybe their goal of feel something but maybe their goal isn't to actually get you to take action isn't to actually get you to take action isn't to actually get you to take action but marketers that do a great job of but marketers that do a great job of but marketers that do a great job of getting people to take action are getting people to take action are getting people to take action are leaning into one of two different areas leaning into one of two different areas leaning into one of two different areas one is either a fear of loss or a desire one is either a fear of loss or a desire one is either a fear of loss or a desire of gain so if I can get you to fear some of gain so if I can get you to fear some of gain so if I can get you to fear some sort of loss or some sort of fomo if you sort of loss or some sort of fomo if you sort of loss or some sort of fomo if you don't act now then you're more likely to don't act now then you're more likely to don't act now then you're more likely to act or if I present something to you act or if I present something to you act or if I present something to you that is just so impossible to pass up that is just so impossible to pass up that is just so impossible to pass up this desire of gain then you're more this desire of gain then you're more this desire of gain then you're more likely to take action and I'll give you likely to take action and I'll give you likely to take action and I'll give you some examples yeah I don't know if you some examples yeah I don't know if you some examples yeah I don't know if you remember this is a big advertising remember this is a big advertising remember this is a big advertising campaign maybe like in the 90s and early campaign maybe like in the 90s and early campaign maybe like in the 90s and early 2000s it was an American Express 2000s it was an American Express 2000s it was an American Express campaign American Express uses the

campaign American Express uses the campaign American Express uses the slogan don't leave home without it but slogan don't leave home without it but slogan don't leave home without it but they used to have these uh ads in fact I they used to have these uh ads in fact I they used to have these uh ads in fact I had a an acting teacher who was one of had a an acting teacher who was one of had a an acting teacher who was one of the bad guys in an American Express ad the bad guys in an American Express ad the bad guys in an American Express ad where people go on vacation and I still where people go on vacation and I still where people go on vacation and I still remember the video my friend the remember the video my friend the remember the video my friend the commercial my friend was in this commercial my friend was in this commercial my friend was in this family's throwing this family's on the family's throwing this family's on the family's throwing this family's on the beach and there are these two guys beach and there are these two guys beach and there are these two guys throwing Frisbees and one of the throwing Frisbees and one of the throwing Frisbees and one of the frisbees lands right next to somebody's frisbees lands right next to somebody's frisbees lands right next to somebody's purse and the guy goes over and he picks purse and the guy goes over and he picks purse and the guy goes over and he picks up the purse and he reaches or picks up up the purse and he reaches or picks up up the purse and he reaches or picks up the Frisbee and he reaches down and the Frisbee and he reaches down and the Frisbee and he reaches down and pulls the wallet out of the purse right pulls the wallet out of the purse right pulls the wallet out of the purse right it was strategic right he threw the it was strategic right he threw the it was strategic right he threw the Frisbee at the first just so he could go Frisbee at the first just so he could go Frisbee at the first just so he could go steal the wallet out of the purse and of steal the wallet out of the purse and of steal the wallet out of the purse and of course what what American Express was course what what American Express was course what what American Express was trying to do was to make you feel this trying to do was to make you feel this trying to do was to make you feel this fear of loss if I go on a vacation and I fear of loss if I go on a vacation and I fear of loss if I go on a vacation and I don't have an American Express and I don't have an American Express and I don't have an American Express and I lose my wallet I'm hooped right and so lose my wallet I'm hooped right and so lose my wallet I'm hooped right and so what they want you to do is they want what they want you to do is they want what they want you to do is they want you to make sure that when you travel you to make sure that when you travel you to make sure that when you travel you've got American Express Travelers you've got American Express Travelers you've got American Express Travelers checks that don't stay home without it checks that don't stay home without it checks that don't stay home without it exactly exactly exactly um if if you you know if if you watch TV um if if you you know if if you watch TV um if if you you know if if you watch TV these days you see the All-State Mayhem these days you see the All-State Mayhem these days you see the All-State Mayhem commercials right and what's the whole commercials right and what's the whole commercials right and what's the whole idea there is that if you have a cut idea there is that if you have a cut idea there is that if you have a cut rate car insurance Mayhem happens and rate car insurance Mayhem happens and rate car insurance Mayhem happens and you're going to lose right it's this you're going to lose right it's this you're going to lose right it's this fear of loss that they're trying to fear of loss that they're trying to fear of loss that they're trying to capitalize on yeah a couple that go in capitalize on yeah a couple that go in capitalize on yeah a couple that go in the other direction or you know this the other direction or you know this the other direction or you know this desire of gain and the one that stood desire of gain and the one that stood desire of gain and the one that stood out to me when I was sort of reading out to me when I was sort of reading out to me when I was sort of reading this concept was was Red Bull Red Bull this concept was was Red Bull Red Bull this concept was was Red Bull Red Bull gives you wings right gives you wings right gives you wings right there's a benefit there's this gain that there's a benefit there's this gain that there's a benefit there's this gain that you have when you are a Red Bull Drinker you have when you are a Red Bull Drinker you have when you are a Red Bull Drinker right you get the buzz you get the

right you get the buzz you get the right you get the buzz you get the caffeine or whatever it is it gives you caffeine or whatever it is it gives you caffeine or whatever it is it gives you wings and of course this desire of gain wings and of course this desire of gain wings and of course this desire of gain is capitalized by on by Apple with is capitalized by on by Apple with is capitalized by on by Apple with virtually every iPhone release that they virtually every iPhone release that they virtually every iPhone release that they do right every iPhone ad is designed to do right every iPhone ad is designed to do right every iPhone ad is designed to make you realize that your life can be make you realize that your life can be make you realize that your life can be so much better if you'll just go and so much better if you'll just go and so much better if you'll just go and drop fifteen hundred dollars on the drop fifteen hundred dollars on the drop fifteen hundred dollars on the newest iPhone now right it's that desire newest iPhone now right it's that desire newest iPhone now right it's that desire of gain and those are the ones that sort of gain and those are the ones that sort of gain and those are the ones that sort of stand out to me of stand out to me of stand out to me um but Jason you and I were talking um but Jason you and I were talking um but Jason you and I were talking about this earlier about the goat the about this earlier about the goat the about this earlier about the goat the greatest of all time when it comes to greatest of all time when it comes to greatest of all time when it comes to marketing and that was Jesus and you marketing and that was Jesus and you marketing and that was Jesus and you know the these marketing campaigns that know the these marketing campaigns that know the these marketing campaigns that Jesus came up with were were pretty Jesus came up with were were pretty Jesus came up with were were pretty masterful because they capitalized on masterful because they capitalized on masterful because they capitalized on both okay I think he I think he knew both okay I think he I think he knew both okay I think he I think he knew what he was talking about right yeah and what he was talking about right yeah and what he was talking about right yeah and absolutely this is true this is Jesus absolutely this is true this is Jesus absolutely this is true this is Jesus talking about the fear of loss and the talking about the fear of loss and the talking about the fear of loss and the desire of gain desire of gain desire of gain and the best most popular verse on and the best most popular verse on and the best most popular verse on planet Earth John 3 16 for God so loved planet Earth John 3 16 for God so loved planet Earth John 3 16 for God so loved the world that he gave his one and only the world that he gave his one and only the world that he gave his one and only son that whoever believes in him shall son that whoever believes in him shall son that whoever believes in him shall not perish but have eternal life not perish but have eternal life not perish but have eternal life you gain everything you gain everything you gain everything or your fear of loss yeah or you lose or your fear of loss yeah or you lose or your fear of loss yeah or you lose and and he he was able to wrap that up and and he he was able to wrap that up and and he he was able to wrap that up in one verse in one verse in one verse and then there's another one and then there's another one and then there's another one really close to it right it's John 3 36 really close to it right it's John 3 36 really close to it right it's John 3 36 whoever believes in the son has eternal whoever believes in the son has eternal whoever believes in the son has eternal life but whoever rejects the son will

life but whoever rejects the son will life but whoever rejects the son will not see life for God's Wrath remains on not see life for God's Wrath remains on not see life for God's Wrath remains on them them them again Jesus was able to he's the goat again Jesus was able to he's the goat again Jesus was able to he's the goat marketer he was able to put both of marketer he was able to put both of marketer he was able to put both of those fear of loss and desire of gains those fear of loss and desire of gains those fear of loss and desire of gains together together together which then you know makes me want to ask which then you know makes me want to ask which then you know makes me want to ask a couple questions about this right so a couple questions about this right so a couple questions about this right so you got to kind of ask these questions you got to kind of ask these questions you got to kind of ask these questions and you wrote these questions down I and you wrote these questions down I and you wrote these questions down I love these questions do my methods of love these questions do my methods of love these questions do my methods of marketing honor Jesus this is where the marketing honor Jesus this is where the marketing honor Jesus this is where the rubber hits the road because you might rubber hits the road because you might rubber hits the road because you might say well we don't Market we're not into say well we don't Market we're not into say well we don't Market we're not into that okay but then how are you going to that okay but then how are you going to that okay but then how are you going to grow because if it's honoring Jesus it grow because if it's honoring Jesus it grow because if it's honoring Jesus it it can't it can't it can't can't be bad can't be bad can't be bad it can't be bad so do my methods of it can't be bad so do my methods of it can't be bad so do my methods of marketing honor Jesus and do my marketing honor Jesus and do my marketing honor Jesus and do my marketing methods bring people closer to marketing methods bring people closer to marketing methods bring people closer to him or push people away unpack that a him or push people away unpack that a him or push people away unpack that a little bit for us part yeah if we're little bit for us part yeah if we're little bit for us part yeah if we're going to say that the number one going to say that the number one going to say that the number one objection or at least the first objection or at least the first objection or at least the first objection that we hear from people as to objection that we hear from people as to objection that we hear from people as to why they don't Market their church is why they don't Market their church is why they don't Market their church is because marketing is a business practice because marketing is a business practice because marketing is a business practice that's essentially what we're getting at that's essentially what we're getting at that's essentially what we're getting at here that marketing is a business here that marketing is a business here that marketing is a business practice and therefore we shouldn't do practice and therefore we shouldn't do practice and therefore we shouldn't do marketing yeah I think that there is marketing yeah I think that there is marketing yeah I think that there is some truth in the sense that we don't some truth in the sense that we don't some truth in the sense that we don't necessarily want to bring business necessarily want to bring business necessarily want to bring business practices into church just because they practices into church just because they practices into church just because they are business practices but I think that are business practices but I think that are business practices but I think that evangelism in and of itself is a evangelism in and of itself is a evangelism in and of itself is a practice of marketing and Outreach you practice of marketing and Outreach you practice of marketing and Outreach you know when you and I talk to churches all know when you and I talk to churches all know when you and I talk to churches all the time I actually substitute the word the time I actually substitute the word the time I actually substitute the word marketing for outreach because yeah marketing for outreach because yeah marketing for outreach because yeah Outreach is essentially what we're

Outreach is essentially what we're Outreach is essentially what we're trying to do but if you are going to trying to do but if you are going to trying to do but if you are going to pull the trigger and you're going to pull the trigger and you're going to pull the trigger and you're going to Market your church in a way that reaches Market your church in a way that reaches Market your church in a way that reaches people who are far from God to try to people who are far from God to try to people who are far from God to try to attract them uh into your community so attract them uh into your community so attract them uh into your community so that you can introduce them to Jesus that you can introduce them to Jesus that you can introduce them to Jesus those are the two questions that you those are the two questions that you those are the two questions that you really should be asking do the methods really should be asking do the methods really should be asking do the methods that I'm using of marketing do they that I'm using of marketing do they that I'm using of marketing do they honor Jesus and do my marketing methods honor Jesus and do my marketing methods honor Jesus and do my marketing methods bring people closer to him or push bring people closer to him or push bring people closer to him or push people away because if you're Mark if people away because if you're Mark if people away because if you're Mark if what you're doing to Market your church what you're doing to Market your church what you're doing to Market your church or whatever it is that you're doing is or whatever it is that you're doing is or whatever it is that you're doing is pushing people away clearly that's not pushing people away clearly that's not pushing people away clearly that's not going to honor Jesus and if you're and going to honor Jesus and if you're and going to honor Jesus and if you're and if you're standing on the corner of the if you're standing on the corner of the if you're standing on the corner of the street with a big sign of the blow you street with a big sign of the blow you street with a big sign of the blow you know you know horn and you're just know you know horn and you're just know you know horn and you're just yelling at people going if you know yelling at people going if you know yelling at people going if you know you're going to health that's probably you're going to health that's probably you're going to health that's probably not honoring Jesus I'm just saying not honoring Jesus I'm just saying not honoring Jesus I'm just saying that's just my bias on that one but if that's just my bias on that one but if that's just my bias on that one but if you're actually engaging with somebody you're actually engaging with somebody you're actually engaging with somebody sharing talking to them so that they sharing talking to them so that they sharing talking to them so that they take some action take some action take some action that's that to me is the difference that's that to me is the difference that's that to me is the difference between those two in my opinion I'm between those two in my opinion I'm between those two in my opinion I'm gonna go on a limb and I'm just gonna gonna go on a limb and I'm just gonna gonna go on a limb and I'm just gonna assume that the bullhorn guy on the assume that the bullhorn guy on the assume that the bullhorn guy on the street corner is probably not listening street corner is probably not listening street corner is probably not listening to our podcast but hey probably not I to our podcast but hey probably not I to our podcast but hey probably not I might be surprised but if you are might be surprised but if you are might be surprised but if you are bullhorn guy go ahead and leave us a bullhorn guy go ahead and leave us a bullhorn guy go ahead and leave us a comment leave us already let's talk comment leave us already let's talk comment leave us already let's talk about we'd be happy to follow up with about we'd be happy to follow up with about we'd be happy to follow up with you okay number one injection or the you okay number one injection or the you okay number one injection or the first objection that we wanted to talk first objection that we wanted to talk first objection that we wanted to talk about was that we don't do marketing about was that we don't do marketing about was that we don't do marketing because marketing is a business practice because marketing is a business practice because marketing is a business practice we hope that you will see that you can we hope that you will see that you can we hope that you will see that you can work your way through that and like I work your way through that and like I work your way through that and like I said even if the word if the word said even if the word if the word said even if the word if the word marketing is a swear word in your church marketing is a swear word in your church marketing is a swear word in your church just switch it to outreach um because just switch it to outreach um because just switch it to outreach um because Outreach can't be it has it's actually Outreach can't be it has it's actually Outreach can't be it has it's actually what you're supposed to be doing Jason what you're supposed to be doing Jason what you're supposed to be doing Jason let's talk about the second objection

let's talk about the second objection let's talk about the second objection that we often hear wow when churches are that we often hear wow when churches are that we often hear wow when churches are considering marketing yeah I mean a lot considering marketing yeah I mean a lot considering marketing yeah I mean a lot of times I'll talk to churches because of times I'll talk to churches because of times I'll talk to churches because they've reached out to us because they they've reached out to us because they they've reached out to us because they tried it and it and it didn't work tried it and it and it didn't work tried it and it and it didn't work honestly they and it's probably because honestly they and it's probably because honestly they and it's probably because they didn't know what they were doing they didn't know what they were doing they didn't know what they were doing right right right um so either you know their campaign um so either you know their campaign um so either you know their campaign that they tried maybe they tried that they tried maybe they tried that they tried maybe they tried something digital maybe they tried to something digital maybe they tried to something digital maybe they tried to run like a Facebook campaign or a Google run like a Facebook campaign or a Google run like a Facebook campaign or a Google cam probably Facebook because you know cam probably Facebook because you know cam probably Facebook because you know it's pretty easy to do Facebook it's pretty easy to do Facebook it's pretty easy to do Facebook campaigns but you know yeah campaigns but you know yeah campaigns but you know yeah it was poorly timed right or poorly it was poorly timed right or poorly it was poorly timed right or poorly executed they just didn't have all the executed they just didn't have all the executed they just didn't have all the things going right that maybe built the things going right that maybe built the things going right that maybe built the wrong audience they had the wrong wrong audience they had the wrong wrong audience they had the wrong imagery because the imagery really does imagery because the imagery really does imagery because the imagery really does matter for engagement matter for engagement matter for engagement um maybe they just didn't have the um maybe they just didn't have the um maybe they just didn't have the complete objectives on exactly what they complete objectives on exactly what they complete objectives on exactly what they were wanting to do with with the ad were wanting to do with with the ad were wanting to do with with the ad right and you wanted to evoke some right and you wanted to evoke some right and you wanted to evoke some emotion in that ad and you wanted the emotion in that ad and you wanted the emotion in that ad and you wanted the user user user to engage to click and get over to your to engage to click and get over to your to engage to click and get over to your website so there could be some website so there could be some website so there could be some engagement and you're going hey we spent engagement and you're going hey we spent engagement and you're going hey we spent money on this thing nobody showed up money on this thing nobody showed up money on this thing nobody showed up well yeah okay that doesn't mean well yeah okay that doesn't mean well yeah okay that doesn't mean marketing's bad might just be the user marketing's bad might just be the user marketing's bad might just be the user yeah and the way that you put it all yeah and the way that you put it all yeah and the way that you put it all together yeah let me let me let me jump together yeah let me let me let me jump together yeah let me let me let me jump on that for a second because I think you on that for a second because I think you on that for a second because I think you know you hit on a couple of things there know you hit on a couple of things there know you hit on a couple of things there sometimes it's the timing isn't right sometimes it's the timing isn't right sometimes it's the timing isn't right maybe you ran the campaign too long or maybe you ran the campaign too long or maybe you ran the campaign too long or you didn't run it short enough or maybe you didn't run it short enough or maybe you didn't run it short enough or maybe you didn't use the right medium to you didn't use the right medium to you didn't use the right medium to execute what you really wanted to I mean execute what you really wanted to I mean execute what you really wanted to I mean you can do mailers you can do Billboards you can do mailers you can do Billboards you can do mailers you can do Billboards you can do social campaigns you can do you can do social campaigns you can do you can do social campaigns you can do search campaigns there's a lot of search campaigns there's a lot of search campaigns there's a lot of different ways that you can do it maybe different ways that you can do it maybe different ways that you can do it maybe you didn't do use the quite the right you didn't do use the quite the right you didn't do use the quite the right tools to accomplish what you wanted to

tools to accomplish what you wanted to tools to accomplish what you wanted to accomplish you know when we meet with accomplish you know when we meet with accomplish you know when we meet with churches one of the first things that churches one of the first things that churches one of the first things that you and I ask and we coach our coaches you and I ask and we coach our coaches you and I ask and we coach our coaches to ask this question is what's the to ask this question is what's the to ask this question is what's the problem you're trying to solve how do problem you're trying to solve how do problem you're trying to solve how do you define the win if we're going to run you define the win if we're going to run you define the win if we're going to run this ad campaign for you I need to know this ad campaign for you I need to know this ad campaign for you I need to know what you actually want to come away with what you actually want to come away with what you actually want to come away with and if we know that the long-term play and if we know that the long-term play and if we know that the long-term play is to quote my friend and boss Jason is to quote my friend and boss Jason is to quote my friend and boss Jason Hamrock the ultimate goal is cheeks in Hamrock the ultimate goal is cheeks in Hamrock the ultimate goal is cheeks in seats right the ultimate goal is we want seats right the ultimate goal is we want seats right the ultimate goal is we want to move people towards incarnational to move people towards incarnational to move people towards incarnational relationship with our church family so relationship with our church family so relationship with our church family so that we can introduce them to Jesus and that we can introduce them to Jesus and that we can introduce them to Jesus and disciple them that's the ultimate goal disciple them that's the ultimate goal disciple them that's the ultimate goal but sometimes an ad campaign but sometimes an ad campaign but sometimes an ad campaign is a step in getting people towards is a step in getting people towards is a step in getting people towards incarnational engagement showing up at incarnational engagement showing up at incarnational engagement showing up at your church service but one ad campaign your church service but one ad campaign your church service but one ad campaign in and of itself is probably not going in and of itself is probably not going in and of itself is probably not going to accomplish that I mean unless I mean to accomplish that I mean unless I mean to accomplish that I mean unless I mean we've we know churches that have done we've we know churches that have done we've we know churches that have done this unless you're giving away big this unless you're giving away big this unless you're giving away big screen TVs in your church service Those screen TVs in your church service Those screen TVs in your church service Those ads will work people will actually come ads will work people will actually come ads will work people will actually come to church if you're giving stuff away to church if you're giving stuff away to church if you're giving stuff away but ultimately you know what we're but ultimately you know what we're but ultimately you know what we're really trying to do is attract people really trying to do is attract people really trying to do is attract people with and through the gospel and and who with and through the gospel and and who with and through the gospel and and who we are so you know sometimes it's just we are so you know sometimes it's just we are so you know sometimes it's just leaning into an expert who knows how to leaning into an expert who knows how to leaning into an expert who knows how to build the right campaigns put them on build the right campaigns put them on build the right campaigns put them on the right platforms time them properly the right platforms time them properly the right platforms time them properly but also help you understand what the but also help you understand what the but also help you understand what the objectives are because if you say we objectives are because if you say we objectives are because if you say we tried advertising and it just didn't tried advertising and it just didn't tried advertising and it just didn't work what were you trying to accomplish work what were you trying to accomplish work what were you trying to accomplish because if you can't clarify what you because if you can't clarify what you because if you can't clarify what you were really trying to accomplish it's were really trying to accomplish it's were really trying to accomplish it's really hard to know exactly whether or

really hard to know exactly whether or really hard to know exactly whether or not it worked yeah yeah and and so let's not it worked yeah yeah and and so let's not it worked yeah yeah and and so let's pivot because you might be asking who pivot because you might be asking who pivot because you might be asking who what's a good campaign look like and what's a good campaign look like and what's a good campaign look like and here's some here's a few of them here's some here's a few of them here's some here's a few of them um I would say there's probably some um I would say there's probably some um I would say there's probably some more because we we have this podcast we more because we we have this podcast we more because we we have this podcast we only have a little amount of time so we only have a little amount of time so we only have a little amount of time so we can't go too deep in this but here's can't go too deep in this but here's can't go too deep in this but here's just four of them off the top of my head just four of them off the top of my head just four of them off the top of my head that I think uh you really want to pay that I think uh you really want to pay that I think uh you really want to pay attention to first of all it's all it's attention to first of all it's all it's attention to first of all it's all it's timings everything you know you don't timings everything you know you don't timings everything you know you don't start your Christmas campaign in July start your Christmas campaign in July start your Christmas campaign in July correct right I mean come on now right correct right I mean come on now right correct right I mean come on now right so you want to be timely about this and so you want to be timely about this and so you want to be timely about this and when you're advertising you can't be when you're advertising you can't be when you're advertising you can't be like hey a week out we're gonna start FL like hey a week out we're gonna start FL like hey a week out we're gonna start FL people that's too late for things right people that's too late for things right people that's too late for things right you need to give people well you know you need to give people well you know you need to give people well you know advanced notice maybe 30 days 20 days advanced notice maybe 30 days 20 days advanced notice maybe 30 days 20 days before your thing to give them time to before your thing to give them time to before your thing to give them time to process and see it multiple times and by process and see it multiple times and by process and see it multiple times and by the way marketing it's the old adage the way marketing it's the old adage the way marketing it's the old adage that like seven touch points right kind that like seven touch points right kind that like seven touch points right kind of a thing for them to realize oh that's of a thing for them to realize oh that's of a thing for them to realize oh that's really going on I want to engage with really going on I want to engage with really going on I want to engage with that so timing is everything the Right that so timing is everything the Right that so timing is everything the Right audience is incredibly important right audience is incredibly important right audience is incredibly important right to be kind of weird you would never to be kind of weird you would never to be kind of weird you would never create like a family Christmas activity create like a family Christmas activity create like a family Christmas activity kit which we have going on right now kit which we have going on right now kit which we have going on right now Christmas time and promote that to you Christmas time and promote that to you Christmas time and promote that to you know seniors or people that are empty know seniors or people that are empty know seniors or people that are empty nesters that don't have kids you want to nesters that don't have kids you want to nesters that don't have kids you want to promote that to younger families right I promote that to younger families right I promote that to younger families right I mean that just makes sense so you got to mean that just makes sense so you got to mean that just makes sense so you got to make sure you're hitting the Right make sure you're hitting the Right make sure you're hitting the Right audience with your with your message the audience with your with your message the audience with your with your message the third one would be uh the benefit oh third one would be uh the benefit oh third one would be uh the benefit oh this is huge what's the benefit and you this is huge what's the benefit and you this is huge what's the benefit and you know and the things that you know Red know and the things that you know Red know and the things that you know Red Bull gives you wings right what's the

Bull gives you wings right what's the Bull gives you wings right what's the benefit for why you the user should benefit for why you the user should benefit for why you the user should click on my ad and engage get to my click on my ad and engage get to my click on my ad and engage get to my landing page and actually make plans to landing page and actually make plans to landing page and actually make plans to show up to my event uh there's got to be show up to my event uh there's got to be show up to my event uh there's got to be a lot of connection points there and you a lot of connection points there and you a lot of connection points there and you can't just haphazardly fall into that can't just haphazardly fall into that can't just haphazardly fall into that you got to strategize and put us you got to strategize and put us you got to strategize and put us together it's not hard together it's not hard together it's not hard sometimes but you got to put some effort sometimes but you got to put some effort sometimes but you got to put some effort into it and so uh to me if you if you into it and so uh to me if you if you into it and so uh to me if you if you miss that point you're really in big miss that point you're really in big miss that point you're really in big trouble and and certainly the clear the trouble and and certainly the clear the trouble and and certainly the clear the the CL the most clear thing is call to the CL the most clear thing is call to the CL the most clear thing is call to action action action um often I go to church websites and the um often I go to church websites and the um often I go to church websites and the first thing I see and this just it pains first thing I see and this just it pains first thing I see and this just it pains me the first thing I see is the mission me the first thing I see is the mission me the first thing I see is the mission statement of the church statement of the church statement of the church now we think hey if somebody's checking now we think hey if somebody's checking now we think hey if somebody's checking out our church they're going to want to out our church they're going to want to out our church they're going to want to know what our mission statement is know what our mission statement is know what our mission statement is that's what they're going to want to that's what they're going to want to that's what they're going to want to know what we're about before they even know what we're about before they even know what we're about before they even think about attending and the answer is think about attending and the answer is think about attending and the answer is no they don't they don't really care no they don't they don't really care no they don't they don't really care about your mission statement they don't about your mission statement they don't about your mission statement they don't I mean the people you do people the I mean the people you do people the I mean the people you do people the people at the other churches in town people at the other churches in town people at the other churches in town that are considering leaving their that are considering leaving their that are considering leaving their church because they're mad about church because they're mad about church because they're mad about something something something um they want to know but the people that um they want to know but the people that um they want to know but the people that you're trying to reach for Jesus they you're trying to reach for Jesus they you're trying to reach for Jesus they they don't care they want to know what's they don't care they want to know what's they don't care they want to know what's the benefit they want to know they're the benefit they want to know they're the benefit they want to know they're invited first and foremost and then invited first and foremost and then invited first and foremost and then what's in it for me and my family if I what's in it for me and my family if I what's in it for me and my family if I come to your church is there something come to your church is there something come to your church is there something for my kids because honestly my kids I for my kids because honestly my kids I for my kids because honestly my kids I want to make sure I don't let them down want to make sure I don't let them down want to make sure I don't let them down right so you've got to really be careful right so you've got to really be careful right so you've got to really be careful about you know what you what you like on about you know what you what you like on about you know what you what you like on your landing page or your website your landing page or your website your landing page or your website whatever that looks like you've got to whatever that looks like you've got to whatever that looks like you've got to be really intentional about that those be really intentional about that those be really intentional about that those call to actions that is that is so

call to actions that is that is so call to actions that is that is so critically important that you have clear critically important that you have clear critically important that you have clear call to action that leads to them taking call to action that leads to them taking call to action that leads to them taking the next step which might be showing up the next step which might be showing up the next step which might be showing up to church but maybe it's just like to church but maybe it's just like to church but maybe it's just like watching you online do I like this watching you online do I like this watching you online do I like this pastor then they might want to learn pastor then they might want to learn pastor then they might want to learn more about your Ministries it might be more about your Ministries it might be more about your Ministries it might be three or four or five or six months or three or four or five or six months or three or four or five or six months or 12 months before they actually show up 12 months before they actually show up 12 months before they actually show up in the doorstep of the church in the doorstep of the church in the doorstep of the church and they may go yeah this is my home and they may go yeah this is my home and they may go yeah this is my home church it's my first time on campus but church it's my first time on campus but church it's my first time on campus but I've been watching for months now I love I've been watching for months now I love I've been watching for months now I love you guys this is my home church so you guys this is my home church so you guys this is my home church so you're clear you have to have a really you're clear you have to have a really you're clear you have to have a really clear call to action it really really clear call to action it really really clear call to action it really really matters about what your website looks matters about what your website looks matters about what your website looks like but you know that's something that like but you know that's something that like but you know that's something that you you know I would say that you have you you know I would say that you have you you know I would say that you have to good a good marketing campaign will to good a good marketing campaign will to good a good marketing campaign will Encompass those four yeah I think you're Encompass those four yeah I think you're Encompass those four yeah I think you're right Jason the call to action is really right Jason the call to action is really right Jason the call to action is really huge you know we're as we are recording huge you know we're as we are recording huge you know we're as we are recording this we are about to start building this we are about to start building this we are about to start building hundreds of Christmas Christmas Eve hundreds of Christmas Christmas Eve hundreds of Christmas Christmas Eve campaigns for churches and I'll I mean campaigns for churches and I'll I mean campaigns for churches and I'll I mean we can preach it until we're blue in the we can preach it until we're blue in the we can preach it until we're blue in the face but nine out of ten maybe 99 out of face but nine out of ten maybe 99 out of face but nine out of ten maybe 99 out of 100 landing pages that we will be 100 landing pages that we will be 100 landing pages that we will be directing ads to for the churches that directing ads to for the churches that directing ads to for the churches that we work with and that we love we work with and that we love we work with and that we love um they will not have any call to action um they will not have any call to action um they will not have any call to action on their Christmas Eve landing page it on their Christmas Eve landing page it on their Christmas Eve landing page it will merely be an online brochure for will merely be an online brochure for will merely be an online brochure for what's happening on Christmas Eve in what's happening on Christmas Eve in what's happening on Christmas Eve in their church and so with no call to their church and so with no call to their church and so with no call to action you're not giving a person any action you're not giving a person any action you're not giving a person any real impetus to engage with you on your real impetus to engage with you on your real impetus to engage with you on your website and like I said you you came up

website and like I said you you came up website and like I said you you came up with some great ideas there maybe maybe with some great ideas there maybe maybe with some great ideas there maybe maybe part of it is to watch online or maybe part of it is to watch online or maybe part of it is to watch online or maybe it is to RSVP or maybe it is to it is to RSVP or maybe it is to it is to RSVP or maybe it is to pre-register your kids or maybe it's to pre-register your kids or maybe it's to pre-register your kids or maybe it's to download some kind of activity kit or or download some kind of activity kit or or download some kind of activity kit or or something anything some kind of call to something anything some kind of call to something anything some kind of call to action that engages them that moves them action that engages them that moves them action that engages them that moves them on that pathway towards making a on that pathway towards making a on that pathway towards making a decision about whether or not your decision about whether or not your decision about whether or not your church is a good fit for them most of church is a good fit for them most of church is a good fit for them most of the time when a church says we tried the time when a church says we tried the time when a church says we tried marketing before and it didn't really marketing before and it didn't really marketing before and it didn't really work it's not because you didn't get the work it's not because you didn't get the work it's not because you didn't get the eyes on your website or the eyes on your eyes on your website or the eyes on your eyes on your website or the eyes on your ads or you didn't get the clicks it's ads or you didn't get the clicks it's ads or you didn't get the clicks it's because you didn't have that one because you didn't have that one because you didn't have that one specific thing that you were asking the specific thing that you were asking the specific thing that you were asking the audience to do that call to action and audience to do that call to action and audience to do that call to action and so you don't know how to measure it you so you don't know how to measure it you so you don't know how to measure it you don't you know you had a thousand new don't you know you had a thousand new don't you know you had a thousand new visitors to your website because you run visitors to your website because you run visitors to your website because you run that ad campaign but you don't know if that ad campaign but you don't know if that ad campaign but you don't know if any of those people actually showed up any of those people actually showed up any of those people actually showed up on Sunday morning because there was no on Sunday morning because there was no on Sunday morning because there was no intermediary call to action in between intermediary call to action in between intermediary call to action in between clicking on the ad and actually showing clicking on the ad and actually showing clicking on the ad and actually showing up so I could preach we could probably up so I could preach we could probably up so I could preach we could probably have an entire episode on calls to have an entire episode on calls to have an entire episode on calls to actually okay so first objection actually okay so first objection actually okay so first objection is we don't do marketing because it's a is we don't do marketing because it's a is we don't do marketing because it's a business thing and the church isn't a business thing and the church isn't a business thing and the church isn't a business the second one is hey we tried business the second one is hey we tried business the second one is hey we tried marketing before marketing before marketing before um and it just didn't work for us and um and it just didn't work for us and um and it just didn't work for us and Jason you know what this is what you you Jason you know what this is what you you Jason you know what this is what you you you you get on the phone with me and I'm you you get on the phone with me and I'm you you get on the phone with me and I'm the pastor and you're like Mr Pastor you the pastor and you're like Mr Pastor you the pastor and you're like Mr Pastor you really need to do some marketing and I really need to do some marketing and I really need to do some marketing and I say but Jason Jason you just don't know say but Jason Jason you just don't know say but Jason Jason you just don't know we just we just can't afford it we just we just we just can't afford it we just we just we just can't afford it we just can't afford it how would you respond to can't afford it how would you respond to can't afford it how would you respond to me when I say oh my goodness yeah well

me when I say oh my goodness yeah well me when I say oh my goodness yeah well you know I go okay all right well first you know I go okay all right well first you know I go okay all right well first of all Pastor all due respect you can't of all Pastor all due respect you can't of all Pastor all due respect you can't not afford to do it because it it but not afford to do it because it it but not afford to do it because it it but but you're thinking the wrong way Pastor but you're thinking the wrong way Pastor but you're thinking the wrong way Pastor I'm not thinking you need to spend I'm not thinking you need to spend I'm not thinking you need to spend thousands of dollars on an advertising thousands of dollars on an advertising thousands of dollars on an advertising campaign and go to your Elder board and campaign and go to your Elder board and campaign and go to your Elder board and say I need more money you know that's say I need more money you know that's say I need more money you know that's not what we're talking about here not what we're talking about here not what we're talking about here um I'm gonna cover the first point I'm um I'm gonna cover the first point I'm um I'm gonna cover the first point I'm gonna let Bart cover the second point gonna let Bart cover the second point gonna let Bart cover the second point this is and I say this to almost every this is and I say this to almost every this is and I say this to almost every single Church single Church single Church that the most important component of that the most important component of that the most important component of your marketing strategy your marketing strategy your marketing strategy are your own people are your own people are your own people period period period they should be on fire they should be on fire they should be on fire for Jesus and for your church for Jesus and for your church for Jesus and for your church and it's your job as the leader to to and it's your job as the leader to to and it's your job as the leader to to motivate them to rile them up to get motivate them to rile them up to get motivate them to rile them up to get them excited about not only just them excited about not only just them excited about not only just inviting but bringing their friends inviting but bringing their friends inviting but bringing their friends family co-workers family co-workers family co-workers enemies mothers-in-laws whatever it enemies mothers-in-laws whatever it enemies mothers-in-laws whatever it might be right that's their that's your might be right that's their that's your might be right that's their that's your job is to get them to do their job job is to get them to do their job job is to get them to do their job that's biblical that's biblical that's biblical go and tell I it's not the pastor's job go and tell I it's not the pastor's job go and tell I it's not the pastor's job to grow the church to grow the church to grow the church right and this is this is plan a Jesus right and this is this is plan a Jesus right and this is this is plan a Jesus this is this is it Jesus said this is my this is this is it Jesus said this is my this is this is it Jesus said this is my plan there ain't no plan B it's you so I plan there ain't no plan B it's you so I plan there ain't no plan B it's you so I kind of get going on that one a little kind of get going on that one a little kind of get going on that one a little bit because you know I think we totally bit because you know I think we totally bit because you know I think we totally miss out on miss out on miss out on um getting our people engaged get him um getting our people engaged get him um getting our people engaged get him excited and doing whatever you need to

excited and doing whatever you need to excited and doing whatever you need to do to get them to to bring an invite do to get them to to bring an invite do to get them to to bring an invite little tangents popped in my head I had little tangents popped in my head I had little tangents popped in my head I had to call the other day with a with a to call the other day with a with a to call the other day with a with a pastor and I S and we were talking about pastor and I S and we were talking about pastor and I S and we were talking about just engaging and I asked I said hey how just engaging and I asked I said hey how just engaging and I asked I said hey how many times did you call your many times did you call your many times did you call your congregation during coven because you congregation during coven because you congregation during coven because you know they couldn't meet he goes ah we know they couldn't meet he goes ah we know they couldn't meet he goes ah we called him at least twice sometimes called him at least twice sometimes called him at least twice sometimes three times I go okay when was the last three times I go okay when was the last three times I go okay when was the last time he goes oh geez I don't remember time he goes oh geez I don't remember time he goes oh geez I don't remember the last time mommy Well why'd you stop the last time mommy Well why'd you stop the last time mommy Well why'd you stop well we got busy we got in person and well we got busy we got in person and well we got busy we got in person and then we just stopped then we just stopped then we just stopped why why why that that's that's how you rally up your that that's that's how you rally up your that that's that's how you rally up your your troops right you gotta you gotta your troops right you gotta you gotta your troops right you gotta you gotta connect with them not only on Sunday connect with them not only on Sunday connect with them not only on Sunday from the pulpit or from the stage but from the pulpit or from the stage but from the pulpit or from the stage but why not call them right why not engaging why not call them right why not engaging why not call them right why not engaging your people your people are your best your people your people are your best your people your people are your best asset to grow your church and and that asset to grow your church and and that asset to grow your church and and that can be free or you can give them some can be free or you can give them some can be free or you can give them some tools some printed cards with you know tools some printed cards with you know tools some printed cards with you know my favorite thing that I used to do is my favorite thing that I used to do is my favorite thing that I used to do is we'd print a card and it would be like a we'd print a card and it would be like a we'd print a card and it would be like a you know like a three by five it's you know like a three by five it's you know like a three by five it's perfect right down the middle so it's a perfect right down the middle so it's a perfect right down the middle so it's a mere image of each other like whatever mere image of each other like whatever mere image of each other like whatever you're invited into Christmas Eve you're invited into Christmas Eve you're invited into Christmas Eve they're identical and I'd say hey Pastor they're identical and I'd say hey Pastor they're identical and I'd say hey Pastor I need you to get on stage I need you to I need you to get on stage I need you to I need you to get on stage I need you to literally rip that in half and this one literally rip that in half and this one literally rip that in half and this one goes on your fridge for your family this goes on your fridge for your family this goes on your fridge for your family this one one one goes to somebody you want to invite to goes to somebody you want to invite to goes to somebody you want to invite to church so I'm not asking to invite 50 church so I'm not asking to invite 50 church so I'm not asking to invite 50 people people people I'm just asking everybody to invite one I'm just asking everybody to invite one I'm just asking everybody to invite one so it's that simple so to me that's the so it's that simple so to me that's the so it's that simple so to me that's the number one that that's the best way and number one that that's the best way and number one that that's the best way and it's literally can be free is you use

it's literally can be free is you use it's literally can be free is you use your own people yeah Word of Mouth your own people yeah Word of Mouth your own people yeah Word of Mouth marketing right word of mouth marketing marketing right word of mouth marketing marketing right word of mouth marketing and of course and of course and of course there's a whole other podcast in making there's a whole other podcast in making there's a whole other podcast in making sure that you are creating a worship sure that you are creating a worship sure that you are creating a worship experience or Ministry engagement that experience or Ministry engagement that experience or Ministry engagement that makes your church family excited and makes your church family excited and makes your church family excited and want to invite but yeah you're right want to invite but yeah you're right want to invite but yeah you're right okay so here's the deal okay so here's the deal okay so here's the deal you said this you you said this to me you said this you you said this to me you said this you you said this to me when I said Jason I can't afford to when I said Jason I can't afford to when I said Jason I can't afford to Market my church and you said you can't Market my church and you said you can't Market my church and you said you can't afford not to the reason he can't afford afford not to the reason he can't afford afford not to the reason he can't afford not to is that you know we as church not to is that you know we as church not to is that you know we as church leaders our churches we're not competing leaders our churches we're not competing leaders our churches we're not competing with the other churches in town we're with the other churches in town we're with the other churches in town we're competing with everything that the world competing with everything that the world competing with everything that the world meaning the enemy who actually still has meaning the enemy who actually still has meaning the enemy who actually still has dominion over this world is feeding to dominion over this world is feeding to dominion over this world is feeding to the people in our community about what the people in our community about what the people in our community about what their priorities in life need to be so their priorities in life need to be so their priorities in life need to be so they're bombarded constantly with they're bombarded constantly with they're bombarded constantly with advertising related to anything and advertising related to anything and advertising related to anything and everything that's supposed to make their everything that's supposed to make their everything that's supposed to make their lives better but ultimately moves them lives better but ultimately moves them lives better but ultimately moves them further and further away from Jesus and further and further away from Jesus and further and further away from Jesus and people are you know marketing is people are you know marketing is people are you know marketing is designed to make other things that are designed to make other things that are designed to make other things that are not God your God and so we as a local not God your God and so we as a local not God your God and so we as a local church we have to employ some of the church we have to employ some of the church we have to employ some of the same methods and some of the same same methods and some of the same same methods and some of the same strategies and use some of the same strategies and use some of the same strategies and use some of the same platforms to get the attention of our platforms to get the attention of our platforms to get the attention of our community on things that are really community on things that are really community on things that are really going to help them this this actually going to help them this this actually going to help them this this actually actually happened today actually happened today actually happened today um I can't remember I'm in several I um I can't remember I'm in several I um I can't remember I'm in several I think it's the church Communications think it's the church Communications think it's the church Communications Group and if the person who did this the

Group and if the person who did this the Group and if the person who did this the church communication Communications church communication Communications church communication Communications Group is actually listening to this Group is actually listening to this Group is actually listening to this podcast send me an email and I'll send podcast send me an email and I'll send podcast send me an email and I'll send you a Starbucks gift card uh for being you a Starbucks gift card uh for being you a Starbucks gift card uh for being able to use this as an example if able to use this as an example if able to use this as an example if someone put in the in the this is not someone put in the in the this is not someone put in the in the this is not marketing but this is just kind of a marketing but this is just kind of a marketing but this is just kind of a concept they put in a post in the church concept they put in a post in the church concept they put in a post in the church Communications Group Communications Group Communications Group um my church has been using Twitter um my church has been using Twitter um my church has been using Twitter we're getting some pushback from people we're getting some pushback from people we're getting some pushback from people in our church saying we shouldn't be in our church saying we shouldn't be in our church saying we shouldn't be using Twitter because of all of the ugly using Twitter because of all of the ugly using Twitter because of all of the ugly stuff that's going on in Twitter I'm stuff that's going on in Twitter I'm stuff that's going on in Twitter I'm summarizing basically what they said summarizing basically what they said summarizing basically what they said then they asked the question what does then they asked the question what does then they asked the question what does your church do and I honestly didn't your church do and I honestly didn't your church do and I honestly didn't read all of the responses to that but my read all of the responses to that but my read all of the responses to that but my my gut reaction and I actually replied my gut reaction and I actually replied my gut reaction and I actually replied and responded I commented I don't and responded I commented I don't and responded I commented I don't usually do that but I did I'm like if usually do that but I did I'm like if usually do that but I did I'm like if you don't bring the gospel to Twitter you don't bring the gospel to Twitter you don't bring the gospel to Twitter who will yep if the church gets off who will yep if the church gets off who will yep if the church gets off Twitter if the church gets off Facebook Twitter if the church gets off Facebook Twitter if the church gets off Facebook if the church gets off of Instagram and if the church gets off of Instagram and if the church gets off of Instagram and off of tick tock then they are left I off of tick tock then they are left I off of tick tock then they are left I mean they're cesspools to begin with and mean they're cesspools to begin with and mean they're cesspools to begin with and I say that out loud I did they are I say that out loud I did they are I say that out loud I did they are assessed pools to begin with but if we assessed pools to begin with but if we assessed pools to begin with but if we as the church don't bring the gospel to as the church don't bring the gospel to as the church don't bring the gospel to those platforms then who else will it those platforms then who else will it those platforms then who else will it has to be us light Into Darkness Right has to be us light Into Darkness Right has to be us light Into Darkness Right light Into Darkness so we as the local light Into Darkness so we as the local light Into Darkness so we as the local church we've got to use some of the same church we've got to use some of the same church we've got to use some of the same methods and some of the same strategies methods and some of the same strategies methods and some of the same strategies for employing marketing so that we can for employing marketing so that we can for employing marketing so that we can get into the spaces where people are get into the spaces where people are get into the spaces where people are Jesus said go into all the world well Jesus said go into all the world well Jesus said go into all the world well the world is on the internet and so the world is on the internet and so the world is on the internet and so using internet marketing using mailbox using internet marketing using mailbox using internet marketing using mailbox marketing using billboard billboard marketing using billboard billboard marketing using billboard billboard marketing I mean yeah we have pretty marketing I mean yeah we have pretty marketing I mean yeah we have pretty strong opinions about some of those strong opinions about some of those strong opinions about some of those things just from a cost and a

things just from a cost and a things just from a cost and a stewardship standpoint we we believe stewardship standpoint we we believe stewardship standpoint we we believe that that digital marketing is the best that that digital marketing is the best that that digital marketing is the best bang for your buck but there are times bang for your buck but there are times bang for your buck but there are times when doing print marketing and other when doing print marketing and other when doing print marketing and other things are useful you know I would say things are useful you know I would say things are useful you know I would say this this this we're going to wrap things up here in we're going to wrap things up here in we're going to wrap things up here in just a minute because it's got to be a just a minute because it's got to be a just a minute because it's got to be a pretty long episode because you and I pretty long episode because you and I pretty long episode because you and I are both so passionate about this but are both so passionate about this but are both so passionate about this but you know if you don't as a pastor it you you know if you don't as a pastor it you you know if you don't as a pastor it you don't have to have a ton of money but don't have to have a ton of money but don't have to have a ton of money but like the day that we're recording this like the day that we're recording this like the day that we're recording this we're recording this on on November 8th we're recording this on on November 8th we're recording this on on November 8th I'll just date it okay it's November 8th I'll just date it okay it's November 8th I'll just date it okay it's November 8th if I took 20 bucks a week from my budget if I took 20 bucks a week from my budget if I took 20 bucks a week from my budget and I set aside 20 a week and I set aside 20 a week and I set aside 20 a week every week from now until this week next every week from now until this week next every week from now until this week next year year year how much money could I spend on my how much money could I spend on my how much money could I spend on my Christmas campaign in 2023 I have a Christmas campaign in 2023 I have a Christmas campaign in 2023 I have a thousand bucks yeah a thousand dollars thousand bucks yeah a thousand dollars thousand bucks yeah a thousand dollars or hey 25 a week from now until May or hey 25 a week from now until May or hey 25 a week from now until May and you've got 500 to spend on your VBS and you've got 500 to spend on your VBS and you've got 500 to spend on your VBS campaign to promote VBS online in your campaign to promote VBS online in your campaign to promote VBS online in your community community community a 500 AD campaign a one thousand dollar a 500 AD campaign a one thousand dollar a 500 AD campaign a one thousand dollar ad campaign would do wonders for your ad campaign would do wonders for your ad campaign would do wonders for your church in terms of promoting in the church in terms of promoting in the church in terms of promoting in the community who you are and what you're community who you are and what you're community who you are and what you're doing as long as you're following the doing as long as you're following the doing as long as you're following the best practices in the marketing so here best practices in the marketing so here best practices in the marketing so here here are a few things if your church has here are a few things if your church has here are a few things if your church has never budgeted for advertising or for never budgeted for advertising or for never budgeted for advertising or for marketing or for I bet you budgeted for marketing or for I bet you budgeted for marketing or for I bet you budgeted for outreach but you never considered such outreach but you never considered such outreach but you never considered such marketing here are some things to marketing here are some things to marketing here are some things to consider number one consider number one consider number one talk to a marketing professional to talk to a marketing professional to talk to a marketing professional to explore all the different ways that you explore all the different ways that you explore all the different ways that you can do advertising get yourself educated

can do advertising get yourself educated can do advertising get yourself educated learn how different platforms work what learn how different platforms work what learn how different platforms work what the cost is and learn how you can do the cost is and learn how you can do the cost is and learn how you can do promotions and there's some stuff that promotions and there's some stuff that promotions and there's some stuff that you can do for free online okay so talk you can do for free online okay so talk you can do for free online okay so talk to somebody who can help you do that we to somebody who can help you do that we to somebody who can help you do that we of course can help you do that yeah I of course can help you do that yeah I of course can help you do that yeah I would say also you might want to would say also you might want to would say also you might want to consider if you can't like do a whole consider if you can't like do a whole consider if you can't like do a whole year just consider one think about 2023 year just consider one think about 2023 year just consider one think about 2023 and go okay what's that event that would and go okay what's that event that would and go okay what's that event that would be really attractional for an unchurched be really attractional for an unchurched be really attractional for an unchurched or de-churched person that would be a or de-churched person that would be a or de-churched person that would be a really easy entry point to come to really easy entry point to come to really easy entry point to come to church not like you know learn the Old church not like you know learn the Old church not like you know learn the Old Testament like we're going to have an Testament like we're going to have an Testament like we're going to have an event around the Old Testament no no no event around the Old Testament no no no event around the Old Testament no no no no maybe it's like a family picnic or no maybe it's like a family picnic or no maybe it's like a family picnic or maybe it's a Fourth of July thing you're maybe it's a Fourth of July thing you're maybe it's a Fourth of July thing you're gonna do just pick one though and start gonna do just pick one though and start gonna do just pick one though and start small just kind of pick one you're gonna small just kind of pick one you're gonna small just kind of pick one you're gonna do for some kind of a Ministry or an do for some kind of a Ministry or an do for some kind of a Ministry or an event in 2023 that would be a great event in 2023 that would be a great event in 2023 that would be a great place to start yeah place to start yeah place to start yeah um work with it work with a an um work with it work with a an um work with it work with a an advertising professional or an agency to advertising professional or an agency to advertising professional or an agency to ensure that you're designing your ensure that you're designing your ensure that you're designing your campaigns in a way that's going to campaigns in a way that's going to campaigns in a way that's going to ultimately help you meet your objectives ultimately help you meet your objectives ultimately help you meet your objectives if the if if you're working with someone if the if if you're working with someone if the if if you're working with someone who doesn't ask you first what your goal who doesn't ask you first what your goal who doesn't ask you first what your goal is what do you want to accomplish with is what do you want to accomplish with is what do you want to accomplish with this campaign then go ask somebody else this campaign then go ask somebody else this campaign then go ask somebody else to help you because you don't want an to help you because you don't want an to help you because you don't want an out of the box out of the box out of the box um or you know you you want something um or you know you you want something um or you know you you want something customized to accomplish what you want customized to accomplish what you want customized to accomplish what you want obviously the more money you have the obviously the more money you have the obviously the more money you have the more customization you can you can do more customization you can you can do more customization you can you can do but you need to work with somebody who but you need to work with somebody who but you need to work with somebody who will want to help you accomplish your will want to help you accomplish your will want to help you accomplish your goals with your campaigns yeah a lot of goals with your campaigns yeah a lot of goals with your campaigns yeah a lot of times I will work with the church

times I will work with the church times I will work with the church they'll ask me hey Jason you know my they'll ask me hey Jason you know my they'll ask me hey Jason you know my budget's coming up and I have to submit budget's coming up and I have to submit budget's coming up and I have to submit my budget what do you recommend I go my budget what do you recommend I go my budget what do you recommend I go well I don't recommend you you go twenty well I don't recommend you you go twenty well I don't recommend you you go twenty thousand dollars for digital ads thousand dollars for digital ads thousand dollars for digital ads that's not enough right I mean your your that's not enough right I mean your your that's not enough right I mean your your executive Pastor lead Pastor or executive Pastor lead Pastor or executive Pastor lead Pastor or certainly your Elder board would be certainly your Elder board would be certainly your Elder board would be going going going um what's that going to be about right I um what's that going to be about right I um what's that going to be about right I would actually break it down and say would actually break it down and say would actually break it down and say yeah yeah these are the events we want yeah yeah these are the events we want yeah yeah these are the events we want to cover and promote and this is the to cover and promote and this is the to cover and promote and this is the budget I want to put for it and you can budget I want to put for it and you can budget I want to put for it and you can start small but I would say that you start small but I would say that you start small but I would say that you want to start budging for it now and want to start budging for it now and want to start budging for it now and actually have a game plan for you know actually have a game plan for you know actually have a game plan for you know there's two things you're gonna probably there's two things you're gonna probably there's two things you're gonna probably want to promote Christmas and Easter want to promote Christmas and Easter want to promote Christmas and Easter okay check check right but you probably okay check check right but you probably okay check check right but you probably have a few other ones maybe it's back to have a few other ones maybe it's back to have a few other ones maybe it's back to school VBS you mentioned maybe it's a school VBS you mentioned maybe it's a school VBS you mentioned maybe it's a Mother's Day thing a lot of churches Mother's Day thing a lot of churches Mother's Day thing a lot of churches will promote like at the movies they do will promote like at the movies they do will promote like at the movies they do an at the movie sermon series or some an at the movie sermon series or some an at the movie sermon series or some kind of a parenting series or marriage kind of a parenting series or marriage kind of a parenting series or marriage series those are great to promote but series those are great to promote but series those are great to promote but you got to think about it and plan for you got to think about it and plan for you got to think about it and plan for it and even if you don't know all the it and even if you don't know all the it and even if you don't know all the details at least just earmarks say I'm details at least just earmarks say I'm details at least just earmarks say I'm going to spend you know a few hundred or going to spend you know a few hundred or going to spend you know a few hundred or five hundred dollars on this and a few five hundred dollars on this and a few five hundred dollars on this and a few hundred you know I mean it adds up and hundred you know I mean it adds up and hundred you know I mean it adds up and but you have to plan for it but you you but you have to plan for it but you you but you have to plan for it but you you gotta really some effort in thinking gotta really some effort in thinking gotta really some effort in thinking into it so that your elderboard which is into it so that your elderboard which is into it so that your elderboard which is usually comprised of business owners and usually comprised of business owners and usually comprised of business owners and leaders will go okay I understand what leaders will go okay I understand what leaders will go okay I understand what you're wanting to do here all right you're wanting to do here all right you're wanting to do here all right we'll approve that because you've we'll approve that because you've we'll approve that because you've thought through what that plan looks thought through what that plan looks thought through what that plan looks like yeah okay so we would be remiss if

like yeah okay so we would be remiss if like yeah okay so we would be remiss if we did not finish this podcast episode we did not finish this podcast episode we did not finish this podcast episode with a call to action for you because with a call to action for you because with a call to action for you because this is basically for all go look let's this is basically for all go look let's this is basically for all go look let's call it what it is this has been one call it what it is this has been one call it what it is this has been one great big advertisement for missional great big advertisement for missional great big advertisement for missional marketing yeah yes no it's not we we do marketing yeah yes no it's not we we do marketing yeah yes no it's not we we do want you to lean on us if we can help want you to lean on us if we can help want you to lean on us if we can help you okay we know that there are other you okay we know that there are other you okay we know that there are other there are other agencies and other there are other agencies and other there are other agencies and other places you can go places you can go places you can go um we are here for you so number one if um we are here for you so number one if um we are here for you so number one if you're a church leader and you know you you're a church leader and you know you you're a church leader and you know you need to do something but you're not need to do something but you're not need to do something but you're not really sure where to start really sure where to start really sure where to start call us you can go to our website go to call us you can go to our website go to call us you can go to our website go to missionalmarketing.com click the contact missionalmarketing.com click the contact missionalmarketing.com click the contact us Tab and you can schedule an us Tab and you can schedule an us Tab and you can schedule an appointment with Jason or with myself or appointment with Jason or with myself or appointment with Jason or with myself or one of what our other capable coaches one of what our other capable coaches one of what our other capable coaches number two if you're a church staff number two if you're a church staff number two if you're a church staff member and you need to help your leaders member and you need to help your leaders member and you need to help your leaders understand the benefits of marketing you understand the benefits of marketing you understand the benefits of marketing you need just to help put together maybe a need just to help put together maybe a need just to help put together maybe a presentation for them so that you can presentation for them so that you can presentation for them so that you can help educate them call us schedule at help educate them call us schedule at help educate them call us schedule at appointment with Jason or Bart and we appointment with Jason or Bart and we appointment with Jason or Bart and we will help you accomplish that and number will help you accomplish that and number will help you accomplish that and number three three three finally if you think you know what to do finally if you think you know what to do finally if you think you know what to do but you aren't sure how to budget it we but you aren't sure how to budget it we but you aren't sure how to budget it we can help you with that we actually help can help you with that we actually help can help you with that we actually help a lot of the churches that we partner a lot of the churches that we partner a lot of the churches that we partner with with with um kind of review their budget every um kind of review their budget every um kind of review their budget every year as they're going into budgeting year as they're going into budgeting year as they're going into budgeting season and we want to help we want to season and we want to help we want to season and we want to help we want to help you put together an annual plan and help you put together an annual plan and help you put together an annual plan and a budget that's going to support the a budget that's going to support the a budget that's going to support the plan uh that you want to accomplish and plan uh that you want to accomplish and plan uh that you want to accomplish and look meeting with us is totally free we look meeting with us is totally free we look meeting with us is totally free we will meet with you once we will talk will meet with you once we will talk will meet with you once we will talk through with you what your challenges through with you what your challenges through with you what your challenges are what your pain points are help you

are what your pain points are help you are what your pain points are help you determine what some goals and objectives determine what some goals and objectives determine what some goals and objectives can be because we really we really are can be because we really we really are can be because we really we really are here to help you and by the way if you here to help you and by the way if you here to help you and by the way if you haven't listened to previous episodes of haven't listened to previous episodes of haven't listened to previous episodes of this podcast on all kinds of other this podcast on all kinds of other this podcast on all kinds of other marketing ideas and marketing marketing ideas and marketing marketing ideas and marketing initiatives if you're not ready to call initiatives if you're not ready to call initiatives if you're not ready to call us yet just listen to some of the us yet just listen to some of the us yet just listen to some of the archived episodes of this podcast read archived episodes of this podcast read archived episodes of this podcast read some of the stuff on our blog on our some of the stuff on our blog on our some of the stuff on our blog on our website there's tons of free content website there's tons of free content website there's tons of free content there that'll help you Jason any parting there that'll help you Jason any parting there that'll help you Jason any parting words no but uh well just I you know I I words no but uh well just I you know I I words no but uh well just I you know I I want you I want to encourage you that if want you I want to encourage you that if want you I want to encourage you that if you think and stop if you stop to think you think and stop if you stop to think you think and stop if you stop to think about this marketing is something you do about this marketing is something you do about this marketing is something you do in your nature if you are a Christ in your nature if you are a Christ in your nature if you are a Christ follower follower follower you're a marketer because you should be you're a marketer because you should be you're a marketer because you should be sharing your faith and just exposing the sharing your faith and just exposing the sharing your faith and just exposing the gospel to those who don't know gospel to those who don't know gospel to those who don't know that's marketing that's marketing that's marketing biblical marketing so biblical marketing so biblical marketing so my secular Mario we're talking about my secular Mario we're talking about my secular Mario we're talking about biblical marketing so um I just biblical marketing so um I just biblical marketing so um I just encourage you to really think through encourage you to really think through encourage you to really think through that and again reach out to us even if that and again reach out to us even if that and again reach out to us even if you want to discuss that and talk about you want to discuss that and talk about you want to discuss that and talk about you know what we're going to talk about you know what we're going to talk about you know what we're going to talk about budget you want to talk about just how budget you want to talk about just how budget you want to talk about just how do I help my team better understand this do I help my team better understand this do I help my team better understand this I would love to have some I have a lot I would love to have some I have a lot I would love to have some I have a lot more things I could share with you I'd more things I could share with you I'd more things I could share with you I'd love to go into more detail without you love to go into more detail without you love to go into more detail without you know on a call so just Reach Out call us know on a call so just Reach Out call us know on a call so just Reach Out call us that's the call to action