A Simple Sustainable Social Media Strategy for Your Church | Bart Blair

[Music] [Music] and so one of the first things that I and so one of the first things that I and so one of the first things that I think is important for us to do when it think is important for us to do when it think is important for us to do when it comes to social media in churches is comes to social media in churches is comes to social media in churches is temper our expectations with what we can temper our expectations with what we can temper our expectations with what we can actually accomplish in social media actually accomplish in social media actually accomplish in social media social media is not a communication social media is not a communication social media is not a communication strategy social media is part of an strategy social media is part of an strategy social media is part of an overarching Communications strategy overarching Communications strategy overarching Communications strategy there are some things that are better there are some things that are better there are some things that are better communicated via email or text message communicated via email or text message communicated via email or text message or phone calls or announcements on or phone calls or announcements on or phone calls or announcements on Sundays or a billboard on the side of Sundays or a billboard on the side of Sundays or a billboard on the side of the road maybe every once in a while you the road maybe every once in a while you the road maybe every once in a while you might want to do that but there is a might want to do that but there is a might want to do that but there is a place for social media it is important place for social media it is important place for social media it is important but I think it's always important that but I think it's always important that but I think it's always important that we have realistic expectations for what we have realistic expectations for what we have realistic expectations for what we can actually accomplish on social we can actually accomplish on social we can actually accomplish on social media media media this is season three episode 12 of the this is season three episode 12 of the this is season three episode 12 of the missional marketing podcast I'm Bart missional marketing podcast I'm Bart missional marketing podcast I'm Bart Blair and I want to thank you for tuning Blair and I want to thank you for tuning Blair and I want to thank you for tuning in to this episode we produce this in to this episode we produce this in to this episode we produce this podcast so that we can help your church podcast so that we can help your church podcast so that we can help your church grow by leveraging digital marketing and grow by leveraging digital marketing and grow by leveraging digital marketing and effective Communications and we put out effective Communications and we put out effective Communications and we put out new content just about every week uh so new content just about every week uh so new content just about every week uh so that we can help you in whatever role that we can help you in whatever role that we can help you in whatever role you play in your church Communications you play in your church Communications you play in your church Communications and church marketing uh to be more and church marketing uh to be more and church marketing uh to be more effective at what you do we want to help effective at what you do we want to help effective at what you do we want to help you reach more people in your community you reach more people in your community you reach more people in your community for Jesus by leveraging the digital for Jesus by leveraging the digital for Jesus by leveraging the digital tools at your disposal now if you're new tools at your disposal now if you're new tools at your disposal now if you're new to the podcast to the podcast to the podcast um you might not know that typically um you might not know that typically um you might not know that typically what we do on this podcast is I and my what we do on this podcast is I and my what we do on this podcast is I and my co-host Jason Hamrock who's the CEO of co-host Jason Hamrock who's the CEO of co-host Jason Hamrock who's the CEO of missional marketing we sit down and we missional marketing we sit down and we missional marketing we sit down and we interview some really amazing guests uh interview some really amazing guests uh interview some really amazing guests uh every once in a while Jason and I just every once in a while Jason and I just every once in a while Jason and I just have a conversation between the two of have a conversation between the two of have a conversation between the two of us today it's going to be a little bit us today it's going to be a little bit us today it's going to be a little bit different because I'm going to kind of different because I'm going to kind of different because I'm going to kind of interview myself well not really that interview myself well not really that interview myself well not really that would be kind of strange I'm not

would be kind of strange I'm not would be kind of strange I'm not interviewing myself but I'm going to interviewing myself but I'm going to interviewing myself but I'm going to share some things with you some thoughts share some things with you some thoughts share some things with you some thoughts that I believe that I hope will be that I believe that I hope will be that I believe that I hope will be helpful for you especially if you're helpful for you especially if you're helpful for you especially if you're trying to maximize your Effectiveness on trying to maximize your Effectiveness on trying to maximize your Effectiveness on social media and I have some insight to social media and I have some insight to social media and I have some insight to believe that just about everybody who's believe that just about everybody who's believe that just about everybody who's in church Communications is trying to do in church Communications is trying to do in church Communications is trying to do some things to be more effective at some things to be more effective at some things to be more effective at social media and I'll explain to you why social media and I'll explain to you why social media and I'll explain to you why I believe that is the case but before I I believe that is the case but before I I believe that is the case but before I do that I just want to remind you that do that I just want to remind you that do that I just want to remind you that if you're not subscribed to the show if you're not subscribed to the show if you're not subscribed to the show make sure that you do that whether make sure that you do that whether make sure that you do that whether that's on your favorite podcasting app that's on your favorite podcasting app that's on your favorite podcasting app or on our YouTube channel or maybe or on our YouTube channel or maybe or on our YouTube channel or maybe you're actually watching this on our you're actually watching this on our you're actually watching this on our website at missionalmarketing.com WE website at missionalmarketing.com WE website at missionalmarketing.com WE Post these episodes there as well Post these episodes there as well Post these episodes there as well wherever you listen wherever you watch wherever you listen wherever you watch wherever you listen wherever you watch make sure that you have subscribed so make sure that you have subscribed so make sure that you have subscribed so that you don't miss any future episodes that you don't miss any future episodes that you don't miss any future episodes and if you're finding this content to be and if you're finding this content to be and if you're finding this content to be helpful and useful for you please leave helpful and useful for you please leave helpful and useful for you please leave us a rating and review you know how the us a rating and review you know how the us a rating and review you know how the algorithms of the interwebs work and if algorithms of the interwebs work and if algorithms of the interwebs work and if you leave us ratings and reviews thumbs you leave us ratings and reviews thumbs you leave us ratings and reviews thumbs UPS on Facebook or what have you uh you UPS on Facebook or what have you uh you UPS on Facebook or what have you uh you know that it'll help more people find know that it'll help more people find know that it'll help more people find the podcast and we would appreciate that the podcast and we would appreciate that the podcast and we would appreciate that so here's what I'm going to do today so here's what I'm going to do today so here's what I'm going to do today I'm going to share with you what I I'm going to share with you what I I'm going to share with you what I consider to be a simple sustainable consider to be a simple sustainable consider to be a simple sustainable social media strategy that was way too social media strategy that was way too social media strategy that was way too many s's but I've been a pastor and many s's but I've been a pastor and many s's but I've been a pastor and preached many sermons and I know that preached many sermons and I know that preached many sermons and I know that alliteration sticks so alliteration sticks so alliteration sticks so sticky a sticky title for this episode sticky a sticky title for this episode sticky a sticky title for this episode is a simple sustainable social media is a simple sustainable social media is a simple sustainable social media strategy I'm going to give you a little strategy I'm going to give you a little strategy I'm going to give you a little bit of background as to why I believe bit of background as to why I believe bit of background as to why I believe that this podcast episode will be that this podcast episode will be that this podcast episode will be helpful and relevant for you okay here's helpful and relevant for you okay here's helpful and relevant for you okay here's the deal a few weeks ago my colleague

the deal a few weeks ago my colleague the deal a few weeks ago my colleague Jen here at missional marketing uh she's Jen here at missional marketing uh she's Jen here at missional marketing uh she's one of my other coaches we had the one of my other coaches we had the one of my other coaches we had the opportunity to travel to Nashville and opportunity to travel to Nashville and opportunity to travel to Nashville and spend a day at the church Communications spend a day at the church Communications spend a day at the church Communications conference hats off thumbs up and a big conference hats off thumbs up and a big conference hats off thumbs up and a big salute to our friend Katie Allred and salute to our friend Katie Allred and salute to our friend Katie Allred and all her uh team at the church all her uh team at the church all her uh team at the church Communications Group they put on a great Communications Group they put on a great Communications Group they put on a great conference in Nashville where we had a conference in Nashville where we had a conference in Nashville where we had a room full of people that manage Church room full of people that manage Church room full of people that manage Church comms some of them were Church comms some of them were Church comms some of them were Church Communications directors some were Communications directors some were Communications directors some were worship pastors or worship leaders or worship pastors or worship leaders or worship pastors or worship leaders or office administrative people but they office administrative people but they office administrative people but they had a hand or have a hand in the digital had a hand or have a hand in the digital had a hand or have a hand in the digital marketing and the digital Outreach and marketing and the digital Outreach and marketing and the digital Outreach and the social media and the communications the social media and the communications the social media and the communications in their Church in their Church in their Church and we got together and we listened to and we got together and we listened to and we got together and we listened to some keynote speakers and we sat around some keynote speakers and we sat around some keynote speakers and we sat around round tables and after each keynote round tables and after each keynote round tables and after each keynote speaker spoke we actually talked about speaker spoke we actually talked about speaker spoke we actually talked about what we learned and what we wanted to what we learned and what we wanted to what we learned and what we wanted to take away from that particular talk we take away from that particular talk we take away from that particular talk we actually talked specifically about how actually talked specifically about how actually talked specifically about how we could apply the things uh that we we could apply the things uh that we we could apply the things uh that we were instructed on by those keynote were instructed on by those keynote were instructed on by those keynote speakers into the context of what we speakers into the context of what we speakers into the context of what we were doing in our very own churches and were doing in our very own churches and were doing in our very own churches and so it was super practical very Hands-On so it was super practical very Hands-On so it was super practical very Hands-On we met a lot of people had a lot of we met a lot of people had a lot of we met a lot of people had a lot of opportunity to hear about what different opportunity to hear about what different opportunity to hear about what different churches are doing and how they're churches are doing and how they're churches are doing and how they're managing their Communications their managing their Communications their managing their Communications their marketing and so on and so forth but marketing and so on and so forth but marketing and so on and so forth but this was the p that stood out to me is this was the p that stood out to me is this was the p that stood out to me is that that that at the end of every keynote speaker I at the end of every keynote speaker I at the end of every keynote speaker I think there were five there were four or think there were five there were four or think there were five there were four or five I can't remember exactly and only five I can't remember exactly and only five I can't remember exactly and only one of those keynote speakers was one of those keynote speakers was one of those keynote speakers was actually talking about social media the actually talking about social media the actually talking about social media the other four were speaking on other topics

other four were speaking on other topics other four were speaking on other topics related to marketing creativity related to marketing creativity related to marketing creativity Communications yet when we had our Round Communications yet when we had our Round Communications yet when we had our Round Table discussions almost every Table discussions almost every Table discussions almost every uh tactic for deploying the things we uh tactic for deploying the things we uh tactic for deploying the things we were learning into the context of each were learning into the context of each were learning into the context of each person's church person's church person's church almost solely focused on social media uh almost solely focused on social media uh almost solely focused on social media uh in fact every conversation sort of in fact every conversation sort of in fact every conversation sort of gravitated back to how we're using gravitated back to how we're using gravitated back to how we're using Facebook and Instagram and Tick Tock and Facebook and Instagram and Tick Tock and Facebook and Instagram and Tick Tock and reels and other social media platforms reels and other social media platforms reels and other social media platforms that churches might be experimenting that churches might be experimenting that churches might be experimenting with and I walked away from the with and I walked away from the with and I walked away from the conference asking myself the question conference asking myself the question conference asking myself the question why is it that in Communications we why is it that in Communications we why is it that in Communications we default so quickly to social media being default so quickly to social media being default so quickly to social media being the primary place that we measure our the primary place that we measure our the primary place that we measure our Communications Effectiveness now I like Communications Effectiveness now I like Communications Effectiveness now I like many of you I've sat in meetings and many of you I've sat in meetings and many of you I've sat in meetings and conferences and things with with church conferences and things with with church conferences and things with with church pastors and and I've heard a pastor say pastors and and I've heard a pastor say pastors and and I've heard a pastor say to their communications director though to their communications director though to their communications director though this needs to be on social media post this needs to be on social media post this needs to be on social media post this on social media and there seems to this on social media and there seems to this on social media and there seems to be this natural thing that happens in be this natural thing that happens in be this natural thing that happens in the context of church that when we're the context of church that when we're the context of church that when we're working on something it just it needs to working on something it just it needs to working on something it just it needs to be on social media get it out there get be on social media get it out there get be on social media get it out there get it out there on social media as if it out there on social media as if it out there on social media as if getting it out there on social media is getting it out there on social media is getting it out there on social media is going to make the impact that we really going to make the impact that we really going to make the impact that we really want to make with whatever it is that want to make with whatever it is that want to make with whatever it is that we're working on and if you're a church we're working on and if you're a church we're working on and if you're a church Communications professional you know Communications professional you know Communications professional you know exactly what I'm talking about here and exactly what I'm talking about here and exactly what I'm talking about here and so I know it you know social media is so I know it you know social media is so I know it you know social media is one of the places that we can post one of the places that we can post one of the places that we can post content uh we can create content and we content uh we can create content and we content uh we can create content and we get almost immediate feedback as to get almost immediate feedback as to get almost immediate feedback as to whether or not it is hitting the mark

whether or not it is hitting the mark whether or not it is hitting the mark whether or not we're actually whether or not we're actually whether or not we're actually accomplishing something the problem is accomplishing something the problem is accomplishing something the problem is we're always in the organic space we're always in the organic space we're always in the organic space fighting against the organic algorithms fighting against the organic algorithms fighting against the organic algorithms that Facebook Instagram Tick Tock and that Facebook Instagram Tick Tock and that Facebook Instagram Tick Tock and the other social media platforms have the other social media platforms have the other social media platforms have worked against us they would like us worked against us they would like us worked against us they would like us organizationally to pay to play and so organizationally to pay to play and so organizationally to pay to play and so there's only so much that we can there's only so much that we can there's only so much that we can accomplish organically in our social accomplish organically in our social accomplish organically in our social media strategies media strategies media strategies and so one of the first things that I and so one of the first things that I and so one of the first things that I think is important for us to do when it think is important for us to do when it think is important for us to do when it comes to social media in churches is comes to social media in churches is comes to social media in churches is temper our expectations with what we can temper our expectations with what we can temper our expectations with what we can actually accomplish in social media actually accomplish in social media actually accomplish in social media social media is not a communication social media is not a communication social media is not a communication strategy social media is part of an strategy social media is part of an strategy social media is part of an overarching Communications strategy overarching Communications strategy overarching Communications strategy there are some things that are better there are some things that are better there are some things that are better communicated via email or text message communicated via email or text message communicated via email or text message or phone calls or announcements on or phone calls or announcements on or phone calls or announcements on Sundays or a billboard on the side of Sundays or a billboard on the side of Sundays or a billboard on the side of the road maybe every once in a while you the road maybe every once in a while you the road maybe every once in a while you might want to do that but there is a might want to do that but there is a might want to do that but there is a place for social media it is important place for social media it is important place for social media it is important but I think it's always important that but I think it's always important that but I think it's always important that we have realistic expectations for what we have realistic expectations for what we have realistic expectations for what we can actually accomplish on social we can actually accomplish on social we can actually accomplish on social media and so with that being said media and so with that being said media and so with that being said I developed a strategy years ago that I I developed a strategy years ago that I I developed a strategy years ago that I I didn't call it this but today I'm I didn't call it this but today I'm I didn't call it this but today I'm calling it The Simple sustainable social calling it The Simple sustainable social calling it The Simple sustainable social media strategy uh to give you a place to media strategy uh to give you a place to media strategy uh to give you a place to start a place where you can actually start a place where you can actually start a place where you can actually invest your time your energy and your invest your time your energy and your invest your time your energy and your creative talents in social media to try creative talents in social media to try creative talents in social media to try to get the most bang for your buck to get the most bang for your buck to get the most bang for your buck without overdoing it without spending so without overdoing it without spending so without overdoing it without spending so much time on social media that uh as one much time on social media that uh as one much time on social media that uh as one Pastor said to me one time I can spend a Pastor said to me one time I can spend a Pastor said to me one time I can spend a whole day posting stuff on Facebook and whole day posting stuff on Facebook and whole day posting stuff on Facebook and I get to the end of the day and I don't

I get to the end of the day and I don't I get to the end of the day and I don't know if it was worth it it was kind of know if it was worth it it was kind of know if it was worth it it was kind of like sitting and eating a five pound bag like sitting and eating a five pound bag like sitting and eating a five pound bag of M M's it seems like a really good of M M's it seems like a really good of M M's it seems like a really good idea while I'm doing it but I get to the idea while I'm doing it but I get to the idea while I'm doing it but I get to the end and I don't know if there's any end and I don't know if there's any end and I don't know if there's any value and of course there is no value and of course there is no value and of course there is no nutritional value in eating a five pound nutritional value in eating a five pound nutritional value in eating a five pound bag of M M's tastes really good while bag of M M's tastes really good while bag of M M's tastes really good while you're doing it especially if you like you're doing it especially if you like you're doing it especially if you like the peanut kind but you know in the end the peanut kind but you know in the end the peanut kind but you know in the end I don't know how much value there is in I don't know how much value there is in I don't know how much value there is in that and we can kind of get sucked into that and we can kind of get sucked into that and we can kind of get sucked into the social media black hole without the social media black hole without the social media black hole without knowing if what we're doing is really knowing if what we're doing is really knowing if what we're doing is really moving the needle as it relates to our moving the needle as it relates to our moving the needle as it relates to our church church growth discipleship what church church growth discipleship what church church growth discipleship what have you so anyway with all that being have you so anyway with all that being have you so anyway with all that being said that was a pretty long Preamble I said that was a pretty long Preamble I said that was a pretty long Preamble I get it thanks for sticking with me I'm get it thanks for sticking with me I'm get it thanks for sticking with me I'm going to give you this simple going to give you this simple going to give you this simple sustainable social media strategy that sustainable social media strategy that sustainable social media strategy that has four components to it okay four has four components to it okay four has four components to it okay four components I'm going to tell you what components I'm going to tell you what components I'm going to tell you what those four components are and then I'm those four components are and then I'm those four components are and then I'm going to break each one of them down going to break each one of them down going to break each one of them down they are they are they are information information information invitation invitation invitation inspiration inspiration inspiration and celebration okay I'll say them again and celebration okay I'll say them again and celebration okay I'll say them again and sorry the last one didn't start with and sorry the last one didn't start with and sorry the last one didn't start with an i uh but the first three did an i uh but the first three did an i uh but the first three did information information information invitation invitation invitation inspiration inspiration inspiration and celebration okay now I'm going to and celebration okay now I'm going to and celebration okay now I'm going to break each of these down and I'm going break each of these down and I'm going break each of these down and I'm going to tell you that if you can build a to tell you that if you can build a to tell you that if you can build a social media strategy where the posts social media strategy where the posts social media strategy where the posts and the content that you're creating and and the content that you're creating and and the content that you're creating and that you're posting fall into one of that you're posting fall into one of that you're posting fall into one of these four categories and then you can these four categories and then you can these four categories and then you can find a good balance for how much content find a good balance for how much content find a good balance for how much content is going into each of these categories is going into each of these categories is going into each of these categories you'll find probably a more sustainable you'll find probably a more sustainable you'll find probably a more sustainable method of creating and posting social method of creating and posting social method of creating and posting social media content you can have more media content you can have more media content you can have more consistent content online and I think

consistent content online and I think consistent content online and I think that you'll also get more engagement I that you'll also get more engagement I that you'll also get more engagement I think that you will find that the think that you will find that the think that you will find that the content that you're producing that content that you're producing that content that you're producing that you're creating and that you're posting you're creating and that you're posting you're creating and that you're posting will be more engaging okay so let's will be more engaging okay so let's will be more engaging okay so let's break those four categories down the break those four categories down the break those four categories down the first one is information this is the one first one is information this is the one first one is information this is the one that by default as a church we're best that by default as a church we're best that by default as a church we're best at you're sitting in a planning meeting at you're sitting in a planning meeting at you're sitting in a planning meeting with your senior pastor or with an with your senior pastor or with an with your senior pastor or with an executive pastor and this idea comes up executive pastor and this idea comes up executive pastor and this idea comes up and this is this thing we're gonna have and this is this thing we're gonna have and this is this thing we're gonna have happen and this thing that we're going happen and this thing that we're going happen and this thing that we're going to do and he tells you go post it on to do and he tells you go post it on to do and he tells you go post it on social media get this on Facebook now it social media get this on Facebook now it social media get this on Facebook now it needs to be on Facebook and we're good needs to be on Facebook and we're good needs to be on Facebook and we're good at that it's basically making at that it's basically making at that it's basically making announcements it's taking whatever the announcements it's taking whatever the announcements it's taking whatever the Sunday morning announcements are Sunday morning announcements are Sunday morning announcements are whatever events are on your calendar and whatever events are on your calendar and whatever events are on your calendar and creating social media posts for those creating social media posts for those creating social media posts for those and I would say that the majority of and I would say that the majority of and I would say that the majority of churches probably have about I'm just churches probably have about I'm just churches probably have about I'm just throwing some Pastor math numbers at you throwing some Pastor math numbers at you throwing some Pastor math numbers at you here probably 75 of the content that we here probably 75 of the content that we here probably 75 of the content that we create is informative posts we're create is informative posts we're create is informative posts we're informing people of events and things informing people of events and things informing people of events and things that they need to know about there's that they need to know about there's that they need to know about there's nothing wrong with that but if all nothing wrong with that but if all nothing wrong with that but if all you're doing is using your Facebook your you're doing is using your Facebook your you're doing is using your Facebook your Instagram Instagram Instagram accounts as a digital bulletin you're accounts as a digital bulletin you're accounts as a digital bulletin you're not going to get a whole lot of not going to get a whole lot of not going to get a whole lot of Engagement Engagement Engagement um I'm just going to tell you that you um I'm just going to tell you that you um I'm just going to tell you that you probably know that so uh information is probably know that so uh information is probably know that so uh information is part of the strategy but it can't be part of the strategy but it can't be part of the strategy but it can't be everything that you post okay it is everything that you post okay it is everything that you post okay it is important so an information post would important so an information post would important so an information post would be hey we're having be hey we're having be hey we're having um a baptism on Thursday night starts at um a baptism on Thursday night starts at um a baptism on Thursday night starts at seven o'clock uh or uh Cancun drive on seven o'clock uh or uh Cancun drive on seven o'clock uh or uh Cancun drive on Sunday to benefit the local food pantry

Sunday to benefit the local food pantry Sunday to benefit the local food pantry or or or information session for a mission trip information session for a mission trip information session for a mission trip that's coming up you know on Thursday that's coming up you know on Thursday that's coming up you know on Thursday night or whatever whatever the calendar night or whatever whatever the calendar night or whatever whatever the calendar events might be you're posting those events might be you're posting those events might be you're posting those things on social media that's things on social media that's things on social media that's information now there's a little bit of information now there's a little bit of information now there's a little bit of nuance between information and the next nuance between information and the next nuance between information and the next one which is invitation okay invitation one which is invitation okay invitation one which is invitation okay invitation is when there's actually a call to is when there's actually a call to is when there's actually a call to action in the post so I'll use some of action in the post so I'll use some of action in the post so I'll use some of those same examples we're going to have those same examples we're going to have those same examples we're going to have an information night on an upcoming an information night on an upcoming an information night on an upcoming mission trip and we want you to RSVP for mission trip and we want you to RSVP for mission trip and we want you to RSVP for that meeting and so there's a link for that meeting and so there's a link for that meeting and so there's a link for somebody to click on that gives them the somebody to click on that gives them the somebody to click on that gives them the opportunity to RSVP or we're going to be opportunity to RSVP or we're going to be opportunity to RSVP or we're going to be doing the baptism class in lead in in doing the baptism class in lead in in doing the baptism class in lead in in leading up to the baptism and if you'd leading up to the baptism and if you'd leading up to the baptism and if you'd like to register for the baptism class like to register for the baptism class like to register for the baptism class here's a link that we want you to use to here's a link that we want you to use to here's a link that we want you to use to sign up so information is merely we want sign up so information is merely we want sign up so information is merely we want you to put this on your calendar you to put this on your calendar you to put this on your calendar invitation is we want you to put this on invitation is we want you to put this on invitation is we want you to put this on your calendar but we also want you to your calendar but we also want you to your calendar but we also want you to respond there is a call to action so it respond there is a call to action so it respond there is a call to action so it is an invitation station for you to is an invitation station for you to is an invitation station for you to actually do something okay so those are actually do something okay so those are actually do something okay so those are the first two components information the first two components information the first two components information and invitation and like I said I think and invitation and like I said I think and invitation and like I said I think most churches I said 70 on information most churches I said 70 on information most churches I said 70 on information between those two a lot of churches between those two a lot of churches between those two a lot of churches they'd be like 90 of the content that they'd be like 90 of the content that they'd be like 90 of the content that they're creating and again nothing wrong they're creating and again nothing wrong they're creating and again nothing wrong with that but you're not going to get with that but you're not going to get with that but you're not going to get the most engagement on that and not get the most engagement on that and not get the most engagement on that and not get that feedback that you're looking for in that feedback that you're looking for in that feedback that you're looking for in terms of whether or not the content that terms of whether or not the content that terms of whether or not the content that you're creating is actually engaging and you're creating is actually engaging and you're creating is actually engaging and inspiring people okay which brings us to inspiring people okay which brings us to inspiring people okay which brings us to the third eye which is inspiration okay

the third eye which is inspiration okay the third eye which is inspiration okay what we want to do is we want to use our what we want to do is we want to use our what we want to do is we want to use our social media platform as a place to do social media platform as a place to do social media platform as a place to do ministry and we want Ministry to inspire ministry and we want Ministry to inspire ministry and we want Ministry to inspire people we want to inspire people to live people we want to inspire people to live people we want to inspire people to live their lives more holistically for Jesus their lives more holistically for Jesus their lives more holistically for Jesus to take the next steps in their faith to take the next steps in their faith to take the next steps in their faith journey to be more involved in our journey to be more involved in our journey to be more involved in our church and in our mission we want to church and in our mission we want to church and in our mission we want to inspire people to do those things and so inspire people to do those things and so inspire people to do those things and so we need to carve out space in our social we need to carve out space in our social we need to carve out space in our social media calendar for inspirational posts media calendar for inspirational posts media calendar for inspirational posts Now the default for me the easiest way Now the default for me the easiest way Now the default for me the easiest way to do this is by repurposing sermon to do this is by repurposing sermon to do this is by repurposing sermon content from Sundays right every week content from Sundays right every week content from Sundays right every week your senior pastor is creating content your senior pastor is creating content your senior pastor is creating content that can be repurposed for social media that can be repurposed for social media that can be repurposed for social media whether you have the ability to record whether you have the ability to record whether you have the ability to record video and do short video Snippets that's video and do short video Snippets that's video and do short video Snippets that's one way of creating that content and by one way of creating that content and by one way of creating that content and by the way those video Snippets will work the way those video Snippets will work the way those video Snippets will work the algorithms of those channels very the algorithms of those channels very the algorithms of those channels very well create video Snippets that can go well create video Snippets that can go well create video Snippets that can go in reels and Tick Tock Instagram stories in reels and Tick Tock Instagram stories in reels and Tick Tock Instagram stories and you can use them on Facebook and and you can use them on Facebook and and you can use them on Facebook and videos always perform well but maybe you videos always perform well but maybe you videos always perform well but maybe you don't have the capacity or the bandwidth don't have the capacity or the bandwidth don't have the capacity or the bandwidth to be able to do video clips you can to be able to do video clips you can to be able to do video clips you can still do quotes past quotes from your still do quotes past quotes from your still do quotes past quotes from your pastor sermon quote your pastor pastor sermon quote your pastor pastor sermon quote your pastor scriptures that were used in the Sunday scriptures that were used in the Sunday scriptures that were used in the Sunday morning message morning message morning message create posts that are inspiring that's create posts that are inspiring that's create posts that are inspiring that's repurposing that Sunday morning content repurposing that Sunday morning content repurposing that Sunday morning content in fact I would suggest that every in fact I would suggest that every in fact I would suggest that every church should have at least five posts church should have at least five posts church should have at least five posts every week repurposed from the Sunday every week repurposed from the Sunday every week repurposed from the Sunday content it helps keep that fresh it content it helps keep that fresh it content it helps keep that fresh it helps your pastor's sermon live on helps your pastor's sermon live on helps your pastor's sermon live on beyond the Sunday it helps continue to beyond the Sunday it helps continue to beyond the Sunday it helps continue to disciple people on what they were

disciple people on what they were disciple people on what they were learning when they were at church on a learning when they were at church on a learning when they were at church on a Sunday morning so inspirational content Sunday morning so inspirational content Sunday morning so inspirational content now there are other things that are now there are other things that are now there are other things that are inspirational one of the most inspirational one of the most inspirational one of the most inspirational things that we see is inspirational things that we see is inspirational things that we see is baptism videos If you record baptism baptism videos If you record baptism baptism videos If you record baptism videos or photos from baptism videos or photos from baptism videos or photos from baptism that is inspirational to people but tie that is inspirational to people but tie that is inspirational to people but tie that to maybe someone's Faith story that to maybe someone's Faith story that to maybe someone's Faith story someone's testimony someone's story someone's testimony someone's story someone's testimony someone's story about how God has impacted their lives about how God has impacted their lives about how God has impacted their lives find stories to tell that are find stories to tell that are find stories to tell that are inspirational inspirational inspirational and create content that inspires people and create content that inspires people and create content that inspires people to take next steps in their faith to take next steps in their faith to take next steps in their faith Journey okay so those are our three eyes Journey okay so those are our three eyes Journey okay so those are our three eyes information uh invitation inspiration information uh invitation inspiration information uh invitation inspiration and then the fourth is the one that I and then the fourth is the one that I and then the fourth is the one that I think we need to probably if I'm think we need to probably if I'm think we need to probably if I'm managing a social media account probably managing a social media account probably managing a social media account probably 50 of my content is going to be 50 of my content is going to be 50 of my content is going to be celebration celebration celebration um pastors leaders will tell you that um pastors leaders will tell you that um pastors leaders will tell you that what you celebrate is what you elevate what you celebrate is what you elevate what you celebrate is what you elevate or you elevate what you celebrate so or you elevate what you celebrate so or you elevate what you celebrate so whatever you're celebrating as a church whatever you're celebrating as a church whatever you're celebrating as a church is what is going to become normal in the is what is going to become normal in the is what is going to become normal in the context of your church and the culture context of your church and the culture context of your church and the culture that you want to develop and so again uh that you want to develop and so again uh that you want to develop and so again uh you could say that a baptism video could you could say that a baptism video could you could say that a baptism video could just as easily be celebration uh just as easily be celebration uh just as easily be celebration uh celebrating New Life when people place celebrating New Life when people place celebrating New Life when people place their faith in Jesus uh celebrating their faith in Jesus uh celebrating their faith in Jesus uh celebrating milestones in the life of your church milestones in the life of your church milestones in the life of your church celebrating that volunteers have shown celebrating that volunteers have shown celebrating that volunteers have shown up and perform some activity to bless up and perform some activity to bless up and perform some activity to bless somebody else in the community with somebody else in the community with somebody else in the community with photos and a story one of my favorite photos and a story one of my favorite photos and a story one of my favorite celebration stories or ways to celebrate celebration stories or ways to celebrate celebration stories or ways to celebrate and social and social and social is to create a monthly or bi-weekly

is to create a monthly or bi-weekly is to create a monthly or bi-weekly volunteer profile I've never heard a volunteer profile I've never heard a volunteer profile I've never heard a church ever say that they have too many church ever say that they have too many church ever say that they have too many Volunteers in fact most churches say we Volunteers in fact most churches say we Volunteers in fact most churches say we don't have enough people in our don't have enough people in our don't have enough people in our children's ministry we don't have enough children's ministry we don't have enough children's ministry we don't have enough people on our greeting team we don't people on our greeting team we don't people on our greeting team we don't have enough small group leaders we don't have enough small group leaders we don't have enough small group leaders we don't have enough people to serve in all of have enough people to serve in all of have enough people to serve in all of our ministry roles our ministry roles our ministry roles one of the ways that you elevate that is one of the ways that you elevate that is one of the ways that you elevate that is by celebrating that so by celebrating that so by celebrating that so you know first of the month 15th of the you know first of the month 15th of the you know first of the month 15th of the month or what have you uh I like the month or what have you uh I like the month or what have you uh I like the first of the 15th on the first of the first of the 15th on the first of the first of the 15th on the first of the month we're going to take a picture month we're going to take a picture month we're going to take a picture leading up to this a couple of weeks leading up to this a couple of weeks leading up to this a couple of weeks before of Bob Bob serves in the parking before of Bob Bob serves in the parking before of Bob Bob serves in the parking lot we're going to get a picture of Bob lot we're going to get a picture of Bob lot we're going to get a picture of Bob out in the parking lot with his orange out in the parking lot with his orange out in the parking lot with his orange vest on and his flag and his vest on and his flag and his vest on and his flag and his walkie-talkie and we're going to ask Bob walkie-talkie and we're going to ask Bob walkie-talkie and we're going to ask Bob a few questions hey Bob how long have a few questions hey Bob how long have a few questions hey Bob how long have you served in this ministry uh what do you served in this ministry uh what do you served in this ministry uh what do you like the most about it and why do you like the most about it and why do you like the most about it and why do you keep doing it and then we're going you keep doing it and then we're going you keep doing it and then we're going to write that out in that social media to write that out in that social media to write that out in that social media post Bob's been serving this ministry post Bob's been serving this ministry post Bob's been serving this ministry for five years what he loves the most for five years what he loves the most for five years what he loves the most about it is getting out to to serve and about it is getting out to to serve and about it is getting out to to serve and hang out with his friends on Sunday hang out with his friends on Sunday hang out with his friends on Sunday morning and you know what keeps him morning and you know what keeps him morning and you know what keeps him coming back every week is the fact that coming back every week is the fact that coming back every week is the fact that he knows he's helping people who are new he knows he's helping people who are new he knows he's helping people who are new to the church find a great parking space to the church find a great parking space to the church find a great parking space and and make it easy for them to get and and make it easy for them to get and and make it easy for them to get into the worship service right do the into the worship service right do the into the worship service right do the same thing with the children's ministry same thing with the children's ministry same thing with the children's ministry volunteer do the same thing with a a volunteer do the same thing with a a volunteer do the same thing with a a student Ministry volunteer do the same student Ministry volunteer do the same student Ministry volunteer do the same thing with somebody who's volunteering thing with somebody who's volunteering thing with somebody who's volunteering at your your Church's food pantry or at your your Church's food pantry or at your your Church's food pantry or whatever it is whatever it is whatever it is what you celebrate is what you will what you celebrate is what you will what you celebrate is what you will Elevate in your church and uh by the way Elevate in your church and uh by the way Elevate in your church and uh by the way you can repurpose those posts in your you can repurpose those posts in your you can repurpose those posts in your Weekly Newsletter your case not Weekly Newsletter your case not Weekly Newsletter your case not everybody uh who gets your newsletter is

everybody uh who gets your newsletter is everybody uh who gets your newsletter is on social media and vice versa so you on social media and vice versa so you on social media and vice versa so you know you can actually take that piece of know you can actually take that piece of know you can actually take that piece of content and repurpose that for your content and repurpose that for your content and repurpose that for your newsletter people will celebrate and newsletter people will celebrate and newsletter people will celebrate and that will be some of the most highly that will be some of the most highly that will be some of the most highly engaged content that you create engaged content that you create engaged content that you create celebration content anything that celebration content anything that celebration content anything that celebrates life life change the values celebrates life life change the values celebrates life life change the values in your church and think creatively in your church and think creatively in your church and think creatively about that so those are the four about that so those are the four about that so those are the four components of a simple sustainable components of a simple sustainable components of a simple sustainable social media strategy information social media strategy information social media strategy information invitation uh inspiration and invitation uh inspiration and invitation uh inspiration and celebration even if you only have only celebration even if you only have only celebration even if you only have only post four times a week post four times a week post four times a week if you could post that in even 25 of the if you could post that in even 25 of the if you could post that in even 25 of the time each one 25 of the time time each one 25 of the time time each one 25 of the time um you'll have some variety you'll have um you'll have some variety you'll have um you'll have some variety you'll have some content and I promise it will lead some content and I promise it will lead some content and I promise it will lead to more engagement to more engagement to more engagement um on your social media channels it also um on your social media channels it also um on your social media channels it also gives you and your team uh the ability gives you and your team uh the ability gives you and your team uh the ability to think through a better strategy for to think through a better strategy for to think through a better strategy for implementing social media so I hope this implementing social media so I hope this implementing social media so I hope this has been helpful has been helpful has been helpful um this is something that I've been um this is something that I've been um this is something that I've been doing uh for years with a number of doing uh for years with a number of doing uh for years with a number of churches that I get a chance to work churches that I get a chance to work churches that I get a chance to work with and uh I'm hoping that you also with and uh I'm hoping that you also with and uh I'm hoping that you also will find this to be helpful hey if will find this to be helpful hey if will find this to be helpful hey if you're watching this on the YouTube you're watching this on the YouTube you're watching this on the YouTube channel channel channel um and maybe you've tried something like um and maybe you've tried something like um and maybe you've tried something like this or maybe you have another idea love this or maybe you have another idea love this or maybe you have another idea love for you to uh leave a comment uh on the for you to uh leave a comment uh on the for you to uh leave a comment uh on the YouTube channel about what maybe you try YouTube channel about what maybe you try YouTube channel about what maybe you try if you have something that is simple and if you have something that is simple and if you have something that is simple and sustainable or maybe some variations on sustainable or maybe some variations on sustainable or maybe some variations on what I've shared in this podcast episode what I've shared in this podcast episode what I've shared in this podcast episode today would love to hear from you thanks today would love to hear from you thanks today would love to hear from you thanks again for tuning in to the Michigan again for tuning in to the Michigan again for tuning in to the Michigan marketing podcast again my name is Bart

marketing podcast again my name is Bart marketing podcast again my name is Bart Blair typically on the show with me I Blair typically on the show with me I Blair typically on the show with me I have my co-host CEO missional marketing have my co-host CEO missional marketing have my co-host CEO missional marketing Jason Hamrock if you'd ever love to meet Jason Hamrock if you'd ever love to meet Jason Hamrock if you'd ever love to meet with one of us to talk more about how we with one of us to talk more about how we with one of us to talk more about how we can serve your church make sure that you can serve your church make sure that you can serve your church make sure that you click over to our website click over to our website click over to our website missionalmarketing.com and go to the missionalmarketing.com and go to the missionalmarketing.com and go to the contacts page and from there you can contacts page and from there you can contacts page and from there you can actually schedule an appointment with actually schedule an appointment with actually schedule an appointment with one of us or one of our highly capable one of us or one of our highly capable one of us or one of our highly capable teammates and we love to talk about how teammates and we love to talk about how teammates and we love to talk about how we can serve your church God bless we can serve your church God bless we can serve your church God bless thanks again for tuning in and we'll see thanks again for tuning in and we'll see thanks again for tuning in and we'll see you next time thank you foreign thank you foreign [Music]