From Awareness to Attendance | Dr. David Fletcher and Jason Hamrock

[Music] [Music] to put it into other words it's it's how to put it into other words it's it's how to put it into other words it's it's how do you help people again the one that do you help people again the one that do you help people again the one that that that is not connected to your that that is not connected to your that that is not connected to your church how do you move them from church how do you move them from church how do you move them from awareness about your church to attending awareness about your church to attending awareness about your church to attending your your your church and so when I say the top of the church and so when I say the top of the church and so when I say the top of the funnel I'm talking about how do you funnel I'm talking about how do you funnel I'm talking about how do you reach people who maybe they're really reach people who maybe they're really reach people who maybe they're really really far from God we don't know their really far from God we don't know their really far from God we don't know their their Journey we don't know their path their Journey we don't know their path their Journey we don't know their path we don't know where they are spiritually we don't know where they are spiritually we don't know where they are spiritually but let's assume that they're really far but let's assume that they're really far but let's assume that they're really far from God and they're not connected to a from God and they're not connected to a from God and they're not connected to a church uh maybe never and yet can we church uh maybe never and yet can we church uh maybe never and yet can we connect with them because we've got good connect with them because we've got good connect with them because we've got good news well my name is Bart Blair and it news well my name is Bart Blair and it news well my name is Bart Blair and it is my job to welcome you to another is my job to welcome you to another is my job to welcome you to another episode of the missional marketing episode of the missional marketing episode of the missional marketing podcast this is season 4 episode 18 the podcast this is season 4 episode 18 the podcast this is season 4 episode 18 the 142nd episode of our show thanks so much 142nd episode of our show thanks so much 142nd episode of our show thanks so much for tuning in our Purpose with this for tuning in our Purpose with this for tuning in our Purpose with this podcast is a help churches grow by podcast is a help churches grow by podcast is a help churches grow by leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective Communications and if that's effective Communications and if that's effective Communications and if that's what you're hoping to glean from today I what you're hoping to glean from today I what you're hoping to glean from today I think that you're going to be really think that you're going to be really think that you're going to be really really delighted with the content of really delighted with the content of really delighted with the content of this week's episode uh just a quick this week's episode uh just a quick this week's episode uh just a quick reminder that if you haven't yet reminder that if you haven't yet reminder that if you haven't yet subscribed wherever you listen to your subscribed wherever you listen to your subscribed wherever you listen to your favorite podcast make sure that you do favorite podcast make sure that you do favorite podcast make sure that you do that also want to mention to you if you that also want to mention to you if you that also want to mention to you if you listen on Google podcasts and you listen on Google podcasts and you listen on Google podcasts and you haven't yet heard Google podcasts is haven't yet heard Google podcasts is haven't yet heard Google podcasts is going away in just a few months Google going away in just a few months Google going away in just a few months Google announced I think it's in April of 2024 announced I think it's in April of 2024 announced I think it's in April of 2024 that Google will no longer be supporting that Google will no longer be supporting that Google will no longer be supporting Google podcast so if you happen to list Google podcast so if you happen to list Google podcast so if you happen to list listen to the podcast on Google podcast

listen to the podcast on Google podcast listen to the podcast on Google podcast you might want to go check out the you might want to go check out the you might want to go check out the podcast on uh Spotify or apple podcasts podcast on uh Spotify or apple podcasts podcast on uh Spotify or apple podcasts or Stitcher radio or Another Place uh or Stitcher radio or Another Place uh or Stitcher radio or Another Place uh where you can listen to podcasts maybe where you can listen to podcasts maybe where you can listen to podcasts maybe Amazon uh because you won't be able to Amazon uh because you won't be able to Amazon uh because you won't be able to listen on the Google platform anymore listen on the Google platform anymore listen on the Google platform anymore all that being said make sure that you all that being said make sure that you all that being said make sure that you subscribe so that you don't miss any subscribe so that you don't miss any subscribe so that you don't miss any future episodes well today's episode of future episodes well today's episode of future episodes well today's episode of the missional marketing podcast is the missional marketing podcast is the missional marketing podcast is actually a rebroadcast of a podcast actually a rebroadcast of a podcast actually a rebroadcast of a podcast episode episode that Jason Hamrock did a episode episode that Jason Hamrock did a episode episode that Jason Hamrock did a couple of months ago back in November couple of months ago back in November couple of months ago back in November Jason is the CEO of missional marketing Jason is the CEO of missional marketing Jason is the CEO of missional marketing and often uh the co-host with me on this and often uh the co-host with me on this and often uh the co-host with me on this particular podcast he actually did a particular podcast he actually did a particular podcast he actually did a webinar an online webinar with David webinar an online webinar with David webinar an online webinar with David Fletcher from ex pastors ex pastors is Fletcher from ex pastors ex pastors is Fletcher from ex pastors ex pastors is not former pastors it's executive not former pastors it's executive not former pastors it's executive pastors ex pastors.com and they had a pastors ex pastors.com and they had a pastors ex pastors.com and they had a really really insightful conversation really really insightful conversation really really insightful conversation about how to move people from being about how to move people from being about how to move people from being aware of your church to actually aware of your church to actually aware of your church to actually attending your church isn't that what attending your church isn't that what attending your church isn't that what we're all looking for we're looking for we're all looking for we're looking for we're all looking for we're looking for ways to leverage our digital marketing ways to leverage our digital marketing ways to leverage our digital marketing our our analog marketing our old school our our analog marketing our old school our our analog marketing our old school marketing any marketing and Outreach marketing any marketing and Outreach marketing any marketing and Outreach that we do we want to raise awareness of that we do we want to raise awareness of that we do we want to raise awareness of who we are as a church and move people who we are as a church and move people who we are as a church and move people along a journey to where they actually along a journey to where they actually along a journey to where they actually know us like us trust us and actually know us like us trust us and actually know us like us trust us and actually walk through the doors of our church on walk through the doors of our church on walk through the doors of our church on a Sunday morning so that we can engage a Sunday morning so that we can engage a Sunday morning so that we can engage with them in incarnational Ministry and with them in incarnational Ministry and with them in incarnational Ministry and you're going to hear Jason's thoughts you're going to hear Jason's thoughts you're going to hear Jason's thoughts his ideas on this and some great his ideas on this and some great his ideas on this and some great insightful questions that David Fletcher insightful questions that David Fletcher insightful questions that David Fletcher asks him so I just want to thank David asks him so I just want to thank David asks him so I just want to thank David and the team and ex pastors for letting and the team and ex pastors for letting and the team and ex pastors for letting us repurpose this episode for our us repurpose this episode for our us repurpose this episode for our podcast I think that you're really going podcast I think that you're really going podcast I think that you're really going to enjoy it uh so without any further

to enjoy it uh so without any further to enjoy it uh so without any further delay here's Jason Hamrock and David delay here's Jason Hamrock and David delay here's Jason Hamrock and David Fletcher uh from the ex pastors.com Fletcher uh from the ex pastors.com Fletcher uh from the ex pastors.com webinar it's great to have you with us webinar it's great to have you with us webinar it's great to have you with us uh today we want to talk about a top of uh today we want to talk about a top of uh today we want to talk about a top of funnel conversation about leveraging funnel conversation about leveraging funnel conversation about leveraging Google content in AI now Jason I went Google content in AI now Jason I went Google content in AI now Jason I went into the kitchen I looked in every into the kitchen I looked in every into the kitchen I looked in every drawer I couldn't find it Tammy must drawer I couldn't find it Tammy must drawer I couldn't find it Tammy must have it hidden somewhere a funnel I have it hidden somewhere a funnel I have it hidden somewhere a funnel I couldn't find a funnel so you're on your couldn't find a funnel so you're on your couldn't find a funnel so you're on your own talk I love the topic of this what own talk I love the topic of this what own talk I love the topic of this what is a top of funnel conversation yeah so is a top of funnel conversation yeah so is a top of funnel conversation yeah so to to put it into other words it's it's to to put it into other words it's it's to to put it into other words it's it's how do you help people again the one how do you help people again the one how do you help people again the one that that that is not connected to your that that that is not connected to your that that that is not connected to your church how do you move them from church how do you move them from church how do you move them from awareness about your church to attending awareness about your church to attending awareness about your church to attending your your your church and so when I say the top of the church and so when I say the top of the church and so when I say the top of the funnel I'm talking about how do you funnel I'm talking about how do you funnel I'm talking about how do you reach people who maybe they're really reach people who maybe they're really reach people who maybe they're really really far from God we don't know their really far from God we don't know their really far from God we don't know their their Journey we don't know their path their Journey we don't know their path their Journey we don't know their path we don't know where they are spiritually we don't know where they are spiritually we don't know where they are spiritually but let's assume that they're really far but let's assume that they're really far but let's assume that they're really far from God then they're not connected to a from God then they're not connected to a from God then they're not connected to a church uh maybe never and yet can we church uh maybe never and yet can we church uh maybe never and yet can we connect with them because we've got good connect with them because we've got good connect with them because we've got good news um and and sometimes that good news news um and and sometimes that good news news um and and sometimes that good news is in the form of helping them where is in the form of helping them where is in the form of helping them where they are in their felt need issue yeah they are in their felt need issue yeah they are in their felt need issue yeah that's a good one right and so if we can that's a good one right and so if we can that's a good one right and so if we can connect with those people and bring connect with those people and bring connect with those people and bring awareness about the church but more awareness about the church but more awareness about the church but more importantly uh give them help and importantly uh give them help and importantly uh give them help and resource for their felt need problem and

resource for their felt need problem and resource for their felt need problem and start to build some relationship and start to build some relationship and start to build some relationship and Trust then maybe they'll end up sitting Trust then maybe they'll end up sitting Trust then maybe they'll end up sitting in your church as an active changed life in your church as an active changed life in your church as an active changed life member of your church because they've member of your church because they've member of your church because they've encountered Jesus and you know I love encountered Jesus and you know I love encountered Jesus and you know I love your emphasis on that it it's not about your emphasis on that it it's not about your emphasis on that it it's not about people in the Pew it's about people who people in the Pew it's about people who people in the Pew it's about people who are engaged with Christ who have your are engaged with Christ who have your are engaged with Christ who have your church has had an instrument Al part in church has had an instrument Al part in church has had an instrument Al part in that happening I love that emphasis that happening I love that emphasis that happening I love that emphasis thank you yeah you know I mean I thank you yeah you know I mean I thank you yeah you know I mean I desperately care about people in the Pew desperately care about people in the Pew desperately care about people in the Pew because they're still on a on a faith because they're still on a on a faith because they're still on a on a faith journey and and we want to help them journey and and we want to help them journey and and we want to help them maybe they haven't said yes to Jesus so maybe they haven't said yes to Jesus so maybe they haven't said yes to Jesus so they got to deal with the they got to deal with the they got to deal with the cross and but then obviously some are cross and but then obviously some are cross and but then obviously some are and they're following Jesus closely and and they're following Jesus closely and and they're following Jesus closely and learning how to do that that's awesome learning how to do that that's awesome learning how to do that that's awesome uh I get this conversation's just going uh I get this conversation's just going uh I get this conversation's just going outside the church walls into the outside the church walls into the outside the church walls into the streets into the community where people streets into the community where people streets into the community where people are hurting and um how can we get there are hurting and um how can we get there are hurting and um how can we get there and and so when I talk about top of and and so when I talk about top of and and so when I talk about top of funnels and the things we're going to funnels and the things we're going to funnels and the things we're going to talk about today it's about using these talk about today it's about using these talk about today it's about using these tools to go reach the tools to go reach the tools to go reach the one ahead of the 99 that's sitting in one ahead of the 99 that's sitting in one ahead of the 99 that's sitting in your pews right well get us started what your pews right well get us started what your pews right well get us started what where do you want to start with this where do you want to start with this where do you want to start with this okay so um you know if you're like me okay so um you know if you're like me okay so um you know if you're like me you've been kind of wondering about and you've been kind of wondering about and you've been kind of wondering about and maybe even use utilizing AI a little bit maybe even use utilizing AI a little bit maybe even use utilizing AI a little bit and some some Churches some I talk to and some some Churches some I talk to and some some Churches some I talk to pastors they they they kind of give me pastors they they they kind of give me pastors they they they kind of give me that NOP we're not really ready to go that NOP we're not really ready to go that NOP we're not really ready to go there yet I'm like I get that I there yet I'm like I get that I there yet I'm like I get that I understand it and other's going yeah understand it and other's going yeah understand it and other's going yeah we're totally embracing this and you we're totally embracing this and you we're totally embracing this and you everybody's in between in that spectrum

everybody's in between in that spectrum everybody's in between in that spectrum of where you are with AI and um our team of where you are with AI and um our team of where you are with AI and um our team because we're you know missional because we're you know missional because we're you know missional marketing and we really live in that marketing and we really live in that marketing and we really live in that digital space and helping churches digital space and helping churches digital space and helping churches connect and and we work with a lot of connect and and we work with a lot of connect and and we work with a lot of comms teams um we have just decided to comms teams um we have just decided to comms teams um we have just decided to go deep with AI tools learning how to go deep with AI tools learning how to go deep with AI tools learning how to use AI tools to further the kingdom use AI tools to further the kingdom use AI tools to further the kingdom because you just just like the internet because you just just like the internet because you just just like the internet you can it can be used for darkness and you can it can be used for darkness and you can it can be used for darkness and it can be used for light and we're it can be used for light and we're it can be used for light and we're choosing to use it for light so um some choosing to use it for light so um some choosing to use it for light so um some of those interest right there how do we of those interest right there how do we of those interest right there how do we use those tools well I'm excited yeah so use those tools well I'm excited yeah so use those tools well I'm excited yeah so the uh you know when a when when you're the uh you know when a when when you're the uh you know when a when when you're lead Pastor preaches okay so that lead Pastor preaches okay so that lead Pastor preaches okay so that happened a couple days ago on Sunday happened a couple days ago on Sunday happened a couple days ago on Sunday what do you do with that what do you do with that what do you do with that content how are you how are you content how are you how are you content how are you how are you leveraging that content uh for for the leveraging that content uh for for the leveraging that content uh for for the greater good and um so I talk greater good and um so I talk greater good and um so I talk specifically on the answer to that for specifically on the answer to that for specifically on the answer to that for most churches is nothing nothing I mean most churches is nothing nothing I mean most churches is nothing nothing I mean the sermon is done we've gone to lunch I the sermon is done we've gone to lunch I the sermon is done we've gone to lunch I can't even remember what the message was can't even remember what the message was can't even remember what the message was about at five o'clock that about at five o'clock that about at five o'clock that night um night um night um yeah well you know and what we do is we yeah well you know and what we do is we yeah well you know and what we do is we push it up on YouTube and call that push it up on YouTube and call that push it up on YouTube and call that good right and maybe they go to your good right and maybe they go to your good right and maybe they go to your website maybe it's sitting in on your website maybe it's sitting in on your website maybe it's sitting in on your website so they can watch that website so they can watch that website so they can watch that sermon that's about it so what I'm what sermon that's about it so what I'm what sermon that's about it so what I'm what I try to teach is going well if you I try to teach is going well if you I try to teach is going well if you think about it that's the best content think about it that's the best content think about it that's the best content that was created all week very likely by that was created all week very likely by that was created all week very likely by your lead Pastor right and it's full of

your lead Pastor right and it's full of your lead Pastor right and it's full of grace and truth it's full of the Gospel grace and truth it's full of the Gospel grace and truth it's full of the Gospel it's full and it helps people so instead it's full and it helps people so instead it's full and it helps people so instead of just pushing it out on YouTube which of just pushing it out on YouTube which of just pushing it out on YouTube which I would do because YouTube is the second I would do because YouTube is the second I would do because YouTube is the second largest search engine in the world and largest search engine in the world and largest search engine in the world and it can be found on YouTube and I would it can be found on YouTube and I would it can be found on YouTube and I would push it out on social media now I push it out on social media now I push it out on social media now I wouldn't put your old sermon on there wouldn't put your old sermon on there wouldn't put your old sermon on there but I I would do sermon but I I would do sermon but I I would do sermon Clips right sermon maybe called sermon Clips right sermon maybe called sermon Clips right sermon maybe called sermon shorts right like a 30 second clip of shorts right like a 30 second clip of shorts right like a 30 second clip of what your pastor said I was like oh that what your pastor said I was like oh that what your pastor said I was like oh that was really impactful what he just said was really impactful what he just said was really impactful what he just said spoke to that one right that unchurched spoke to that one right that unchurched spoke to that one right that unchurched person going oh they they maybe needed person going oh they they maybe needed person going oh they they maybe needed to hear that and so every week you to hear that and so every week you to hear that and so every week you should be doing those sermon Clips should be doing those sermon Clips should be doing those sermon Clips pushing out on social pushing out on social pushing out on social media but what about your website here media but what about your website here media but what about your website here here's a here's a little Little Nugget here's a here's a little Little Nugget here's a here's a little Little Nugget out all the platforms you use and I hear out all the platforms you use and I hear out all the platforms you use and I hear churches go oh yeah we use YouTube churches go oh yeah we use YouTube churches go oh yeah we use YouTube awesome we use social media it's great I awesome we use social media it's great I awesome we use social media it's great I go what about your website well we got a go what about your website well we got a go what about your website well we got a our website's great you know it's it's our website's great you know it's it's our website's great you know it's it's good we we don't really we put our good we we don't really we put our good we we don't really we put our sermons on there but we don't really sermons on there but we don't really sermons on there but we don't really think more deep about that and until I think more deep about that and until I think more deep about that and until I say this line they they don't really say this line they they don't really say this line they they don't really think about it I said you know think about it I said you know think about it I said you know what it's the only digital tool you what it's the only digital tool you what it's the only digital tool you actually actually actually own you don't own YouTube you don't own own you don't own YouTube you don't own own you don't own YouTube you don't own social YouTube Google owns YouTube meta social YouTube Google owns YouTube meta social YouTube Google owns YouTube meta owns Facebook and and Instagram and they owns Facebook and and Instagram and they owns Facebook and and Instagram and they can do whatever they want you're just can do whatever they want you're just can do whatever they want you're just renting those platforms the only thing

renting those platforms the only thing renting those platforms the only thing that you own is your website and you that you own is your website and you that you own is your website and you should be doing everything in your power should be doing everything in your power should be doing everything in your power to drive people to your to drive people to your to drive people to your website as long as it website's more website as long as it website's more website as long as it website's more than just a glorified brochure about than just a glorified brochure about than just a glorified brochure about your church turn it into a resource your church turn it into a resource your church turn it into a resource guide turn it into helpful content guide turn it into helpful content guide turn it into helpful content that's going to help people in your pews that's going to help people in your pews that's going to help people in your pews and and and outside oh Jason what kind cont am I outside oh Jason what kind cont am I outside oh Jason what kind cont am I talking on that one I love it I've gone talking on that one I love it I've gone talking on that one I love it I've gone to so many websites even of some to so many websites even of some to so many websites even of some favorite favorite favorite schools uh and and they have no content schools uh and and they have no content schools uh and and they have no content there it's all a a big brochure and it's there it's all a a big brochure and it's there it's all a a big brochure and it's like certainly we have more to offer like certainly we have more to offer like certainly we have more to offer from the great teaching every from the great teaching every from the great teaching every Sunday I I tell you and this is where Sunday I I tell you and this is where Sunday I I tell you and this is where AIA can come in so I'll explain it but AIA can come in so I'll explain it but AIA can come in so I'll explain it but let's talk let's talk about your kids let's talk let's talk about your kids let's talk let's talk about your kids page for a second because I always start page for a second because I always start page for a second because I always start there because it's it's pretty easy you there because it's it's pretty easy you there because it's it's pretty easy you go to the Kids Page and and then again go to the Kids Page and and then again go to the Kids Page and and then again it's probably a couple of paragraphs it's probably a couple of paragraphs it's probably a couple of paragraphs about our kids ministry with maybe a about our kids ministry with maybe a about our kids ministry with maybe a couple of couple of couple of pictures but what would be more pictures but what would be more pictures but what would be more impactful that or a page that had that impactful that or a page that had that impactful that or a page that had that same information because that's same information because that's same information because that's important you're going to talk about you important you're going to talk about you important you're going to talk about you know we do screening on our volunteers know we do screening on our volunteers know we do screening on our volunteers and whatnot you know their kids are GNA and whatnot you know their kids are GNA and whatnot you know their kids are GNA be safe but what if it was be safe but what if it was be safe but what if it was also a resource guide for like howtos also a resource guide for like howtos also a resource guide for like howtos downloadable p PFS on like how to pray downloadable p PFS on like how to pray downloadable p PFS on like how to pray with your kids how to teach them about with your kids how to teach them about with your kids how to teach them about Jesus here's one how to talk to your Jesus here's one how to talk to your Jesus here's one how to talk to your kids about what the Bible says about kids about what the Bible says about kids about what the Bible says about gender gender gender identity I mean parents are looking for identity I mean parents are looking for identity I mean parents are looking for this stuff because their kids are

this stuff because their kids are this stuff because their kids are learning about it well what better spot learning about it well what better spot learning about it well what better spot than your website to have these amazing than your website to have these amazing than your website to have these amazing resources to speak to parents about resources to speak to parents about resources to speak to parents about these Hot Topics that they're dealing these Hot Topics that they're dealing these Hot Topics that they're dealing with if you don't know them go ask your with if you don't know them go ask your with if you don't know them go ask your childrens or your student Pastor what childrens or your student Pastor what childrens or your student Pastor what are parents talking about about and put are parents talking about about and put are parents talking about about and put resources on that page that people can resources on that page that people can resources on that page that people can have access to maybe also put some have access to maybe also put some have access to maybe also put some testimonies some stories of you know why testimonies some stories of you know why testimonies some stories of you know why this mom loves to bring her kids to your this mom loves to bring her kids to your this mom loves to bring her kids to your kids ministry how she feels safe and she kids ministry how she feels safe and she kids ministry how she feels safe and she she her kids don't want to leave they she her kids don't want to leave they she her kids don't want to leave they have such a great time right a website a have such a great time right a website a have such a great time right a website a web page that's more engaging I can web page that's more engaging I can web page that's more engaging I can think of some for the Youth page you think of some for the Youth page you think of some for the Youth page you know how to talk to your kids when know how to talk to your kids when know how to talk to your kids when they've broken up from with their they've broken up from with their they've broken up from with their boyfriend or girlfriend what do you do boyfriend or girlfriend what do you do boyfriend or girlfriend what do you do when the physical relationship you know when the physical relationship you know when the physical relationship you know gets out of bounds how do you not be an gets out of bounds how do you not be an gets out of bounds how do you not be an e- jerk parent and and walk with your e- jerk parent and and walk with your e- jerk parent and and walk with your kids in hard times yeah how how to how kids in hard times yeah how how to how kids in hard times yeah how how to how to train them about the danger of social to train them about the danger of social to train them about the danger of social media I mean media I mean media I mean I'm this so your website we we just in I'm this so your website we we just in I'm this so your website we we just in my opinion it's like we we try to say my opinion it's like we we try to say my opinion it's like we we try to say well come to church and you're going to well come to church and you're going to well come to church and you're going to learn all learn all learn all this well why can't we build build up this well why can't we build build up this well why can't we build build up our the tool we own to become a our the tool we own to become a our the tool we own to become a phenomenal resource guide and help phenomenal resource guide and help phenomenal resource guide and help people now here's the kicker doll of people now here's the kicker doll of people now here's the kicker doll of that this is where it gets really fun that this is where it gets really fun that this is where it gets really fun when I talk about when I talk about when I talk about lead generation and I talk about top of

lead generation and I talk about top of lead generation and I talk about top of funnel lead funnel lead funnel lead generation I love I love it when I see generation I love I love it when I see generation I love I love it when I see on a Church website where I on the on a Church website where I on the on a Church website where I on the homepage and there's a plan of visit homepage and there's a plan of visit homepage and there's a plan of visit page I can click on that plan of visit page I can click on that plan of visit page I can click on that plan of visit now I'm seeing some details about I'm now I'm seeing some details about I'm now I'm seeing some details about I'm thinking about visiting your church so I thinking about visiting your church so I thinking about visiting your church so I kind of FAQ section maybe a message from kind of FAQ section maybe a message from kind of FAQ section maybe a message from the pastor you know some some pictures a the pastor you know some some pictures a the pastor you know some some pictures a testimonial or two and then a form that testimonial or two and then a form that testimonial or two and then a form that says hey let us know your name your says hey let us know your name your says hey let us know your name your email your sell and we'll send you some email your sell and we'll send you some email your sell and we'll send you some information to plan your visit because information to plan your visit because information to plan your visit because when they do that you just captured a when they do that you just captured a when they do that you just captured a lead now in the you know in the lead now in the you know in the lead now in the you know in the marketplace in secular world that's marketplace in secular world that's marketplace in secular world that's people CRA I mean they spend lots of people CRA I mean they spend lots of people CRA I mean they spend lots of money trying to get those leads that was money trying to get those leads that was money trying to get those leads that was exactly hold on just SEC that was the exactly hold on just SEC that was the exactly hold on just SEC that was the question I was gonna ask so for for question I was gonna ask so for for question I was gonna ask so for for let's say you had a $100 million company let's say you had a $100 million company let's say you had a $100 million company what do you think that company is going what do you think that company is going what do you think that company is going to spend for every new lead oh gosh $100 to spend for every new lead oh gosh $100 to spend for every new lead oh gosh $100 no way more than that way more than that no way more than that way more than that no way more than that way more than that yeah because you think about all the yeah because you think about all the yeah because you think about all the employees that are focused on that lead employees that are focused on that lead employees that are focused on that lead generation all the technology all the generation all the technology all the generation all the technology all the ads spend way more than that yeah okay ads spend way more than that yeah okay ads spend way more than that yeah okay but it becomes a lifetime member I mean but it becomes a lifetime member I mean but it becomes a lifetime member I mean you know I actually know some stats on you know I actually know some stats on you know I actually know some stats on uh uh uh uh mercedesbenz and they they spend tons uh mercedesbenz and they they spend tons uh mercedesbenz and they they spend tons of money trying to get their but here's of money trying to get their but here's of money trying to get their but here's what's cool about mercedesbenz they what's cool about mercedesbenz they what's cool about mercedesbenz they spend thousands and thousands of dollars spend thousands and thousands of dollars spend thousands and thousands of dollars acquiring a a new customer they only acquiring a a new customer they only acquiring a a new customer they only spend about 700 to $800 on their

spend about 700 to $800 on their spend about 700 to $800 on their existing customers to turn those people existing customers to turn those people existing customers to turn those people into uh you know um their be their best into uh you know um their be their best into uh you know um their be their best marketing efforts they those are the marketing efforts they those are the marketing efforts they those are the people their own people who drive a people their own people who drive a people their own people who drive a Mercedes go out and and share it with Mercedes go out and and share it with Mercedes go out and and share it with their friends and they're the best their friends and they're the best their friends and they're the best marketing engine they got because marketing engine they got because marketing engine they got because they're they're brand evangelists if they're they're brand evangelists if they're they're brand evangelists if that makes sense they love their car and that makes sense they love their car and that makes sense they love their car and they share it and that creates new they share it and that creates new they share it and that creates new customers for customers for customers for Mercedes-Benz so think about that why Mercedes-Benz so think about that why Mercedes-Benz so think about that why why did I say that you really want to why did I say that you really want to why did I say that you really want to focus on building your website to be focus on building your website to be focus on building your website to be that lead generator later that I just that lead generator later that I just that lead generator later that I just talked about but then if you do it right talked about but then if you do it right talked about but then if you do it right you've got a ton of people sitting in in you've got a ton of people sitting in in you've got a ton of people sitting in in your pews and if you equip them well your pews and if you equip them well your pews and if you equip them well they can invite and bring their friends they can invite and bring their friends they can invite and bring their friends families neighbors co-workers because families neighbors co-workers because families neighbors co-workers because you want to leverage the people who go you want to leverage the people who go you want to leverage the people who go to your church to be brand ambassadors to your church to be brand ambassadors to your church to be brand ambassadors for your church you know and uh you can for your church you know and uh you can for your church you know and uh you can use digital tools for a lot of use digital tools for a lot of use digital tools for a lot of that so it's a both that so it's a both that so it's a both end absolutely yeah but when I think end absolutely yeah but when I think end absolutely yeah but when I think about that that kids page I was talking about that that kids page I was talking about that that kids page I was talking about if it's like a really good you about if it's like a really good you about if it's like a really good you know if you have something on your know if you have something on your know if you have something on your website that's a you know write an website that's a you know write an website that's a you know write an article and you put it in there there article and you put it in there there article and you put it in there there and people you in order to get that PDF and people you in order to get that PDF and people you in order to get that PDF there's a name and an email like fill there's a name and an email like fill there's a name and an email like fill out your name and email let that go for out your name and email let that go for out your name and email let that go for a few months you're like wow this is a few months you're like wow this is a few months you're like wow this is working really well we're getting some working really well we're getting some working really well we're getting some good leads about that huh well then good leads about that huh well then good leads about that huh well then maybe you start promoting maybe you start promoting maybe you start promoting that right um so I think when I think

that right um so I think when I think that right um so I think when I think about the funnel it's about people that about the funnel it's about people that about the funnel it's about people that find out its awareness of who you are find out its awareness of who you are find out its awareness of who you are the very top of the funnel some people the very top of the funnel some people the very top of the funnel some people will go that's great and they're going will go that's great and they're going will go that's great and they're going to leave okay but some are going to go to leave okay but some are going to go to leave okay but some are going to go I'm G to click and learn more about this I'm G to click and learn more about this I'm G to click and learn more about this church and that's all they're going to church and that's all they're going to church and that's all they're going to do that's fine but some will actually do that's fine but some will actually do that's fine but some will actually fill out a form okay now you got people fill out a form okay now you got people fill out a form okay now you got people that have filled out a form some will that have filled out a form some will that have filled out a form some will show up some won't but the people who show up some won't but the people who show up some won't but the people who show up is you go it's how do we get show up is you go it's how do we get show up is you go it's how do we get people and how do we track that member people and how do we track that member people and how do we track that member engagement and there's a lot of great AI engagement and there's a lot of great AI engagement and there's a lot of great AI tools to help you with this which I can tools to help you with this which I can tools to help you with this which I can speak into on how do you build all this speak into on how do you build all this speak into on how do you build all this out but uh it's just the idea of out but uh it's just the idea of out but uh it's just the idea of understanding that you've got amazing understanding that you've got amazing understanding that you've got amazing content every single week and we are not content every single week and we are not content every single week and we are not leveraging it to its fullest extent that leveraging it to its fullest extent that leveraging it to its fullest extent that it could be it could be it could be leveraged and then the caveat is you leveraged and then the caveat is you leveraged and then the caveat is you have to respond to those people so we have to respond to those people so we have to respond to those people so we were at a hotel recently in Orlando and were at a hotel recently in Orlando and were at a hotel recently in Orlando and they sent us an email and they said hey they sent us an email and they said hey they sent us an email and they said hey would you like to come to our restaurant would you like to come to our restaurant would you like to come to our restaurant and I tried to fill out their form and I tried to fill out their form and I tried to fill out their form online it was broken in Safari maybe it online it was broken in Safari maybe it online it was broken in Safari maybe it worked in Chrome I don't know but Safari worked in Chrome I don't know but Safari worked in Chrome I don't know but Safari is on 60% of all you know mobile devic is on 60% of all you know mobile devic is on 60% of all you know mobile devic yeah and so I I just replied to the yeah and so I I just replied to the yeah and so I I just replied to the email I said yeah uh we're interested email I said yeah uh we're interested email I said yeah uh we're interested they never got back in touch with they never got back in touch with they never got back in touch with me another story is I've tried three me another story is I've tried three me another story is I've tried three different times to subscribe to a different times to subscribe to a different times to subscribe to a favorite Church's e newsletter and after

favorite Church's e newsletter and after favorite Church's e newsletter and after the second time I contacted the XP who's the second time I contacted the XP who's the second time I contacted the XP who's a friend of mine he and he contacted the a friend of mine he and he contacted the a friend of mine he and he contacted the team and said yeah they're really busy team and said yeah they're really busy team and said yeah they're really busy right now and that that sign up form is broken three times that I I cringe at broken three times that I I cringe at that I cringe at because it's like are that I cringe at because it's like are that I cringe at because it's like are you so busy of doing programming for the you so busy of doing programming for the you so busy of doing programming for the 99 you're not thinking about the 99 you're not thinking about the 99 you're not thinking about the one well I mean I was that Prospect I one well I mean I was that Prospect I one well I mean I was that Prospect I was interested and I'm trying I'm trying was interested and I'm trying I'm trying was interested and I'm trying I'm trying to connect for the restaurant you know to connect for the restaurant you know to connect for the restaurant you know it's probably gonna be a $100 meal or it's probably gonna be a $100 meal or it's probably gonna be a $100 meal or something it was a nice restaurant maybe something it was a nice restaurant maybe something it was a nice restaurant maybe more so how many of those do you have to more so how many of those do you have to more so how many of those do you have to lose before you feel the pain yeah yeah lose before you feel the pain yeah yeah lose before you feel the pain yeah yeah it's so how do we leverage Google and it's so how do we leverage Google and it's so how do we leverage Google and content and AI to do all this yeah so uh content and AI to do all this yeah so uh content and AI to do all this yeah so uh there this is kind of cool and I'm not there this is kind of cool and I'm not there this is kind of cool and I'm not going to be able to um I if if any of going to be able to um I if if any of going to be able to um I if if any of you ever want to reach out to me and and you ever want to reach out to me and and you ever want to reach out to me and and have me Demo this for you I would be I have me Demo this for you I would be I have me Demo this for you I would be I would gladly do it I'd do it for your would gladly do it I'd do it for your would gladly do it I'd do it for your team but uh I'll give you like a perfect team but uh I'll give you like a perfect team but uh I'll give you like a perfect example let's say this past Sunday example let's say this past Sunday example let's say this past Sunday pastor preached okay so now you got that pastor preached okay so now you got that pastor preached okay so now you got that video and you uploaded it to YouTube did video and you uploaded it to YouTube did video and you uploaded it to YouTube did you you know that in YouTube in the you you know that in YouTube in the you you know that in YouTube in the bottom right corner of that video there bottom right corner of that video there bottom right corner of that video there are three dots you click on those three are three dots you click on those three are three dots you click on those three dots and it's going to say show dots and it's going to say show dots and it's going to say show transcript you can get the transcript of transcript you can get the transcript of transcript you can get the transcript of that sermon you used have to pay for that sermon you used have to pay for that sermon you used have to pay for that Google or YouTube just made it that Google or YouTube just made it that Google or YouTube just made it free so you get that you you get that

free so you get that you you get that free so you get that you you get that transcript copy it okay now it's a transcript copy it okay now it's a transcript copy it okay now it's a transcript so it's all of his words that transcript so it's all of his words that transcript so it's all of his words that he preach all 3,000 words or so now he preach all 3,000 words or so now he preach all 3,000 words or so now you're not going to just take that and you're not going to just take that and you're not going to just take that and pop and pop it on your website you could pop and pop it on your website you could pop and pop it on your website you could uh but instead what you can do is go to uh but instead what you can do is go to uh but instead what you can do is go to this AI called this AI called this AI called Claude c l auu Claude c l auu Claude c l auu d. a cla's a very intelligent fairly new d. a cla's a very intelligent fairly new d. a cla's a very intelligent fairly new AI you can copy that transcript in AI you can copy that transcript in AI you can copy that transcript in YouTube paste it into AI you gotta go YouTube paste it into AI you gotta go YouTube paste it into AI you gotta go sign up it's free you know get an AI sign up it's free you know get an AI sign up it's free you know get an AI account a cloud account you you paste account a cloud account you you paste account a cloud account you you paste that transcript into cloud you just that transcript into cloud you just that transcript into cloud you just literally paste it yeah you you have to literally paste it yeah you you have to literally paste it yeah you you have to sign up if you're not signed up there it sign up if you're not signed up there it sign up if you're not signed up there it is got it it is good I'm gonna bookmark is got it it is good I'm gonna bookmark is got it it is good I'm gonna bookmark that yep and then you tell Claude that yep and then you tell Claude that yep and then you tell Claude please write me a 1500w blog post on please write me a 1500w blog post on please write me a 1500w blog post on this transcript enter and in about one this transcript enter and in about one this transcript enter and in about one minute you're gonna have a very minute you're gonna have a very minute you're gonna have a very intelligent 1500w blog post that intelligent 1500w blog post that intelligent 1500w blog post that summarized that whole that whole sermon summarized that whole that whole sermon summarized that whole that whole sermon pretty cool then you can say to Claude pretty cool then you can say to Claude pretty cool then you can say to Claude please write please write please write six um small group six um small group six um small group questions regarding this transcript and questions regarding this transcript and questions regarding this transcript and it'll spit out six questions for you to it'll spit out six questions for you to it'll spit out six questions for you to do keep going you can say then please

do keep going you can say then please do keep going you can say then please write social media posts based on this write social media posts based on this write social media posts based on this transcript and it'll spit out Facebook transcript and it'll spit out Facebook transcript and it'll spit out Facebook and Twitter and Linkedin and it'll just and Twitter and Linkedin and it'll just and Twitter and Linkedin and it'll just it'll give it to you and it'll just spit it'll give it to you and it'll just spit it'll give it to you and it'll just spit it out now could you have done that on it out now could you have done that on it out now could you have done that on your own your own your own absolutely and and I would not just copy absolutely and and I would not just copy absolutely and and I would not just copy and paste those things I just mentioned and paste those things I just mentioned and paste those things I just mentioned but I'd read through them and go it's but I'd read through them and go it's but I'd read through them and go it's pretty spoton okay I might tweak this pretty spoton okay I might tweak this pretty spoton okay I might tweak this word I might change that word but it word I might change that word but it word I might change that word but it it's not pulling it from the internet it it's not pulling it from the internet it it's not pulling it from the internet it is looking at that content and quickly is looking at that content and quickly is looking at that content and quickly summarizing that's the power of of AI it summarizing that's the power of of AI it summarizing that's the power of of AI it just speeds it up for us and now what we just speeds it up for us and now what we just speeds it up for us and now what we can do is we've got now we've got a can do is we've got now we've got a can do is we've got now we've got a clean you know uh blog post we could put clean you know uh blog post we could put clean you know uh blog post we could put that into our that into our that into our website we could maybe make it a PDF website we could maybe make it a PDF website we could maybe make it a PDF that's a downloadable in fact I'll ask that's a downloadable in fact I'll ask that's a downloadable in fact I'll ask pastors because I get to talk with lots pastors because I get to talk with lots pastors because I get to talk with lots of lead pastors hey ever you ever think of lead pastors hey ever you ever think of lead pastors hey ever you ever think about writing a book they're like love about writing a book they're like love about writing a book they're like love to I just don't have time I go yeah if to I just don't have time I go yeah if to I just don't have time I go yeah if you got the you got the you got the content uh their uh Pastors in the past content uh their uh Pastors in the past content uh their uh Pastors in the past have asked us to take their you know have asked us to take their you know have asked us to take their you know four or five or six week sermon series four or five or six week sermon series four or five or six week sermon series you know based around like a a marriage you know based around like a a marriage you know based around like a a marriage sermon or a family sermon series you sermon or a family sermon series you sermon or a family sermon series you could easily do this you do what I just could easily do this you do what I just could easily do this you do what I just did what I just said and you take all did what I just said and you take all did what I just said and you take all those those posts you just stitch them those those posts you just stitch them those those posts you just stitch them together and now you got an together and now you got an together and now you got an ebook that you can give away on your ebook that you can give away on your ebook that you can give away on your website for a name and an email and

website for a name and an email and website for a name and an email and exchange for an ebook and you you exchange for an ebook and you you exchange for an ebook and you you designed this ebook to look like a real designed this ebook to look like a real designed this ebook to look like a real book p and his wife on the cover and you book p and his wife on the cover and you book p and his wife on the cover and you know how to you know divorce proof your know how to you know divorce proof your know how to you know divorce proof your marriage in three steps I know whatever marriage in three steps I know whatever marriage in three steps I know whatever that is right and it looks like a real that is right and it looks like a real that is right and it looks like a real book that they're downloading and book that they're downloading and book that they're downloading and they're getting a PDF in exchange for a they're getting a PDF in exchange for a they're getting a PDF in exchange for a name and an email maybe even a mobile name and an email maybe even a mobile name and an email maybe even a mobile and now you've just created a lead and now you've just created a lead and now you've just created a lead generator and it's helpful content that generator and it's helpful content that generator and it's helpful content that people need so what kind of cost is people need so what kind of cost is people need so what kind of cost is there with clud do you know you know there with clud do you know you know there with clud do you know you know that's changing um it it was free um but that's changing um it it was free um but that's changing um it it was free um but as of last week I was at uh I was in as of last week I was at uh I was in as of last week I was at uh I was in Columbus Ohio at a road show where Columbus Ohio at a road show where Columbus Ohio at a road show where because we we uh we involved with church because we we uh we involved with church because we we uh we involved with church Communications and we're part owners and Communications and we're part owners and Communications and we're part owners and so I was up there meeting with about 20 so I was up there meeting with about 20 so I was up there meeting with about 20 Church communication directors and I Church communication directors and I Church communication directors and I learned last Thursday that Claude just learned last Thursday that Claude just learned last Thursday that Claude just started to make a a subscription level started to make a a subscription level started to make a a subscription level so it's still pretty cheap but it was so it's still pretty cheap but it was so it's still pretty cheap but it was free you could just kind of do all that free you could just kind of do all that free you could just kind of do all that stuff for free but I think now they they stuff for free but I think now they they stuff for free but I think now they they are charging a little bit and just get are charging a little bit and just get are charging a little bit and just get used to that because that's what you're used to that because that's what you're used to that because that's what you're gonna have to start doing because they gonna have to start doing because they gonna have to start doing because they they've got to make some money somehow they've got to make some money somehow they've got to make some money somehow to you know pay their bills but it's to you know pay their bills but it's to you know pay their bills but it's really relatively cheap well you know really relatively cheap well you know really relatively cheap well you know Zoom started offering trans not Zoom started offering trans not Zoom started offering trans not summaries of summaries of summaries of meetings and so I I clicked it on a meetings and so I I clicked it on a meetings and so I I clicked it on a number of meetings and some were spoton number of meetings and some were spoton number of meetings and some were spoton it was and they summarized the it was and they summarized the it was and they summarized the discussion really well one was so so off

discussion really well one was so so off discussion really well one was so so off it was just humorous but I would say it was just humorous but I would say it was just humorous but I would say three out of five needed really minor three out of five needed really minor three out of five needed really minor editing if I was going to use them so editing if I was going to use them so editing if I was going to use them so and that was just Su uh dictation and and that was just Su uh dictation and and that was just Su uh dictation and summary of the meeting with action summary of the meeting with action summary of the meeting with action points at the bottom of which I was points at the bottom of which I was points at the bottom of which I was really impressed with okay David's gonna really impressed with okay David's gonna really impressed with okay David's gonna do this you know Jason's gonna do that do this you know Jason's gonna do that do this you know Jason's gonna do that it's like wow that's that's pretty good it's like wow that's that's pretty good it's like wow that's that's pretty good yeah so I've used Claud I I um I wanted yeah so I've used Claud I I um I wanted yeah so I've used Claud I I um I wanted to learn about this and I'm I'm in the to learn about this and I'm I'm in the to learn about this and I'm I'm in the church communication space like that's church communication space like that's church communication space like that's my back ground I did that for 11 years my back ground I did that for 11 years my back ground I did that for 11 years and that's just my things are all been and that's just my things are all been and that's just my things are all been Church communication so I use Claude to Church communication so I use Claude to Church communication so I use Claude to write some I'm like I'm really curious write some I'm like I'm really curious write some I'm like I'm really curious write a church marketing write a church marketing write a church marketing plan I'm telling you 90% of that I would plan I'm telling you 90% of that I would plan I'm telling you 90% of that I would have have have used I'm like that is that's spot on now used I'm like that is that's spot on now used I'm like that is that's spot on now they're not PL they're not polling it's they're not PL they're not polling it's they're not PL they're not polling it's just what it does is it just goes and it just what it does is it just goes and it just what it does is it just goes and it crawls and it looks and it just puts it crawls and it looks and it just puts it crawls and it looks and it just puts it all together for you so it's not like I all together for you so it's not like I all together for you so it's not like I have to source that to say oh that came have to source that to say oh that came have to source that to say oh that came from this website or I don't know but from this website or I don't know but from this website or I don't know but I'm telling you like I was like I was I'm telling you like I was like I was I'm telling you like I was like I was impressed with how accurate that was and impressed with how accurate that was and impressed with how accurate that was and and it was it was really really good we and it was it was really really good we and it was it was really really good we you know what I do I like about that is you know what I do I like about that is you know what I do I like about that is we all get kind of in a style and after we all get kind of in a style and after we all get kind of in a style and after a while I get bored with my own writing a while I get bored with my own writing a while I get bored with my own writing you know it's like okay and that would you know it's like okay and that would you know it's like okay and that would give me a Fresh Approach that I could

give me a Fresh Approach that I could give me a Fresh Approach that I could diverge from but it'd be a nice starting diverge from but it'd be a nice starting diverge from but it'd be a nice starting point those are great ideas Jason yeah point those are great ideas Jason yeah point those are great ideas Jason yeah uh there's some other really cool AI uh there's some other really cool AI uh there's some other really cool AI tools if you really wanted to go deeper tools if you really wanted to go deeper tools if you really wanted to go deeper um we're talking about the sermon um we're talking about the sermon um we're talking about the sermon there's a I think it's called 11 laabs there's a I think it's called 11 laabs there's a I think it's called 11 laabs doio Oria or AI I'm sorry let me double doio Oria or AI I'm sorry let me double doio Oria or AI I'm sorry let me double check it what it is but 11 Labs is a check it what it is but 11 Labs is a check it what it is but 11 Labs is a really really cool uh really really cool uh really really cool uh platform um yeah 11 platform um yeah 11 platform um yeah 11 labs. it to spell out the the number 11 labs. it to spell out the the number 11 labs. it to spell out the the number 11 11 laabs doio this tool is really cool 11 laabs doio this tool is really cool 11 laabs doio this tool is really cool you can upload a video a a sermon and you can upload a video a a sermon and you can upload a video a a sermon and then you can have it translated then you can have it translated then you can have it translated to almost any language you want and it to almost any language you want and it to almost any language you want and it is so is so is so spoton that it makes your pastor look spoton that it makes your pastor look spoton that it makes your pastor look like he's speaking like he's speaking like he's speaking Portuguese Portuguese Portuguese wow how so if you've got like a global wow how so if you've got like a global wow how so if you've got like a global type of ministry or you got people in type of ministry or you got people in type of ministry or you got people in your community who are bilingual they your community who are bilingual they your community who are bilingual they they speak lots of they speak lots of they speak lots of languages you can turn your sermon into languages you can turn your sermon into languages you can turn your sermon into into any one of these right here you're into any one of these right here you're into any one of these right here you're seeing on the seeing on the seeing on the screen and it will it is so spot on I screen and it will it is so spot on I screen and it will it is so spot on I got a church in Nashville that's doing got a church in Nashville that's doing got a church in Nashville that's doing it I you can't tell you know it reminds it I you can't tell you know it reminds it I you can't tell you know it reminds me of those foreign films where you're me of those foreign films where you're me of those foreign films where you're like let's hear the voice shall we like let's hear the voice shall we like let's hear the voice shall we yeah well it's coming it might take a yeah well it's coming it might take a yeah well it's coming it might take a second yeah it'll take a second but but

second yeah it'll take a second but but second yeah it'll take a second but but the difference is itting speech with the the difference is itting speech with the the difference is itting speech with the most advanced AI voice model ever clone most advanced AI voice model ever clone most advanced AI voice model ever clone your voice or sweet I didn't know of your voice or sweet I didn't know of your voice or sweet I didn't know of this [Music] [Music] one that's a great but here's here's a one that's a great but here's here's a one that's a great but here's here's a cool thing about 11 Lambs it's not cool thing about 11 Lambs it's not cool thing about 11 Lambs it's not another another another voice it's your pastor's voice it's your pastor's voice it's your pastor's voice and that voice and that voice and that nuts it's like I didn't know you could nuts it's like I didn't know you could nuts it's like I didn't know you could speak Portuguese you know or something speak Portuguese you know or something speak Portuguese you know or something like that I didn't NE like that I didn't NE like that I didn't NE yeah so I yeah so I yeah so I mean again it goes back mean again it goes back mean again it goes back to well are we misleading people no I to well are we misleading people no I to well are we misleading people no I it's about just how do you use these it's about just how do you use these it's about just how do you use these Technologies if you want to really Technologies if you want to really Technologies if you want to really connect with people in their Community connect with people in their Community connect with people in their Community um so it's not a translator it literally um so it's not a translator it literally um so it's not a translator it literally is just it's so powerful of course is just it's so powerful of course is just it's so powerful of course there's a lot of uh great AI tools that there's a lot of uh great AI tools that there's a lot of uh great AI tools that will help you with graphics and and will help you with graphics and and will help you with graphics and and create graphics for you there's just so create graphics for you there's just so create graphics for you there's just so much advancement in this space uh video much advancement in this space uh video much advancement in this space uh video it can do a lot of video so I I just try it can do a lot of video so I I just try it can do a lot of video so I I just try to keep it simple for churches to to keep it simple for churches to to keep it simple for churches to recognize your recognize your recognize your content is one of the best things that content is one of the best things that content is one of the best things that you have every week and just to leverage you have every week and just to leverage you have every week and just to leverage that to put that on your website in easy that to put that on your website in easy that to put that on your website in easy ways is something that every church ways is something that every church ways is something that every church should do hold on am I really talking to should do hold on am I really talking to should do hold on am I really talking to Jason right Jason right Jason right now or is this like an AI conversation now or is this like an AI conversation now or is this like an AI conversation is this all I start twitching yeah I is this all I start twitching yeah I is this all I start twitching yeah I yeah yeah no it's the real me you pinch

yeah yeah no it's the real me you pinch yeah yeah no it's the real me you pinch me I I I me I I I me I I I cry those are good tools yeah yeah I um cry those are good tools yeah yeah I um cry those are good tools yeah yeah I um that's been a big a big push of ours so that's been a big a big push of ours so that's been a big a big push of ours so we we uh just launched this uh an AI we we uh just launched this uh an AI we we uh just launched this uh an AI tool of our own called sermon tool of our own called sermon tool of our own called sermon spark. sermon spark is a tool that's spark. sermon spark is a tool that's spark. sermon spark is a tool that's that's uh helps pastors with their that's uh helps pastors with their that's uh helps pastors with their sermon sermon sermon prep and so the idea is you can you can prep and so the idea is you can you can prep and so the idea is you can you can use AI to help you kind of come up with use AI to help you kind of come up with use AI to help you kind of come up with titles of your serm if you want to talk titles of your serm if you want to talk titles of your serm if you want to talk about Joy it will give you all kinds of about Joy it will give you all kinds of about Joy it will give you all kinds of examples of of uh of titles it will help examples of of uh of titles it will help examples of of uh of titles it will help you with if you if you really want to you with if you if you really want to you with if you if you really want to get deep into uh tell us some scriptures get deep into uh tell us some scriptures get deep into uh tell us some scriptures that are around the concept of Joy it'll that are around the concept of Joy it'll that are around the concept of Joy it'll do that um it will give you a like a do that um it will give you a like a do that um it will give you a like a outline if you want like a a bulleted outline if you want like a a bulleted outline if you want like a a bulleted outline based on what you want to talk outline based on what you want to talk outline based on what you want to talk about it'll do that um it it's really about it'll do that um it it's really about it'll do that um it it's really really powerful we've built this for really powerful we've built this for really powerful we've built this for pastors who who preach we're continuing pastors who who preach we're continuing pastors who who preach we're continuing to work on it because I want to flip it to work on it because I want to flip it to work on it because I want to flip it on the other side that once you have on the other side that once you have on the other side that once you have once you've preached now you can use it once you've preached now you can use it once you've preached now you can use it to spark your sermon out into the to spark your sermon out into the to spark your sermon out into the community and promote it so it's it's community and promote it so it's it's community and promote it so it's it's completely completely completely free right so use it as much as you want free right so use it as much as you want free right so use it as much as you want go to serons spark. and sign up and and go to serons spark. and sign up and and go to serons spark. and sign up and and uh that's one of our tools that we uh that's one of our tools that we uh that's one of our tools that we launched earlier this year we got I launched earlier this year we got I launched earlier this year we got I don't know like 700 pastors using it

don't know like 700 pastors using it don't know like 700 pastors using it right now or something like right now or something like right now or something like that so we're pretty excited about it that so we're pretty excited about it that so we're pretty excited about it yeah and I like your emphasis there on yeah and I like your emphasis there on yeah and I like your emphasis there on spark hey we're just giving you some spark hey we're just giving you some spark hey we're just giving you some ideas to get started with I mean every ideas to get started with I mean every ideas to get started with I mean every writer knows that and there's a lot of writer knows that and there's a lot of writer knows that and there's a lot of book tools out there that people used to book tools out there that people used to book tools out there that people used to use not much anymore just of you know use not much anymore just of you know use not much anymore just of you know here's a topic and here's some angles to here's a topic and here's some angles to here's a topic and here's some angles to go at it it's not meant to write out go at it it's not meant to write out go at it it's not meant to write out your whole sermon like I'm if you're your whole sermon like I'm if you're your whole sermon like I'm if you're doing that now as a p i kind of cringe a doing that now as a p i kind of cringe a doing that now as a p i kind of cringe a little bit about that just a little bit little bit about that just a little bit little bit about that just a little bit you know because there we got to let the you know because there we got to let the you know because there we got to let the spirit speak in and through us but spirit speak in and through us but spirit speak in and through us but you're going to be spending that time you're going to be spending that time you're going to be spending that time preparing you know if we can shrink that preparing you know if we can shrink that preparing you know if we can shrink that down using digital you know AI tools and down using digital you know AI tools and down using digital you know AI tools and give you more time in your day to do give you more time in your day to do give you more time in your day to do more ministry that's a blessing and more ministry that's a blessing and more ministry that's a blessing and that's why that's why we created it and that's why that's why we created it and that's why that's why we created it and we built it it wasn't to we built it it wasn't to we built it it wasn't to replace people it was to enhance what replace people it was to enhance what replace people it was to enhance what you're currently doing and and speed it you're currently doing and and speed it you're currently doing and and speed it up a little a little bit so that you can up a little a little bit so that you can up a little a little bit so that you can have more time to to do other Ministry have more time to to do other Ministry have more time to to do other Ministry things Jason let me say this for those things Jason let me say this for those things Jason let me say this for those who are listening live if you have a who are listening live if you have a who are listening live if you have a question on this please use the chat box question on this please use the chat box question on this please use the chat box and I'll be happy to ask your question and I'll be happy to ask your question and I'll be happy to ask your question to to to Jason yeah okay so we got a couple of Jason yeah okay so we got a couple of Jason yeah okay so we got a couple of stuff things here the AI good how are we stuff things here the AI good how are we stuff things here the AI good how are we gonna leverage Google on all this well gonna leverage Google on all this well gonna leverage Google on all this well it's kind of fun because with with it's kind of fun because with with it's kind of fun because with with Google so you're talking about your Google so you're talking about your Google so you're talking about your website in website in website in particular particular particular your your website won't show up on

your your website won't show up on your your website won't show up on search engines because their content is search engines because their content is search engines because their content is is the the most important thing there is the the most important thing there is the the most important thing there right and so if you want to have if you right and so if you want to have if you right and so if you want to have if you want to be inside of a search result want to be inside of a search result want to be inside of a search result when it comes to you know marriage or when it comes to you know marriage or when it comes to you know marriage or parenting or even Faith like right now parenting or even Faith like right now parenting or even Faith like right now if you're listening to my voice just go if you're listening to my voice just go if you're listening to my voice just go ahead and Google like who is Jesus see ahead and Google like who is Jesus see ahead and Google like who is Jesus see what pops up right if you're sitting on what pops up right if you're sitting on what pops up right if you're sitting on your campus and you type that in like your campus and you type that in like your campus and you type that in like how to know Jesus or who is Jesus you how to know Jesus or who is Jesus you how to know Jesus or who is Jesus you just want to learn about just want to learn about just want to learn about Jesus you might be surprised on what you Jesus you might be surprised on what you Jesus you might be surprised on what you see so that's kind of cool you got a a see so that's kind of cool you got a a see so that's kind of cool you got a a glue sponsored he gets us yeah glue sponsored he gets us yeah glue sponsored he gets us yeah right got questions this is not where I right got questions this is not where I right got questions this is not where I want to learn about who Jesus is from want to learn about who Jesus is from want to learn about who Jesus is from britanica I would not want to learn britanica I would not want to learn britanica I would not want to learn there yeah got questions I think is a there yeah got questions I think is a there yeah got questions I think is a pretty good pretty good pretty good site Ministries Bible yep so what do we site Ministries Bible yep so what do we site Ministries Bible yep so what do we do if we want to to be more well known do if we want to to be more well known do if we want to to be more well known that yeah that yeah that yeah content content so Google can only crawl content content so Google can only crawl content content so Google can only crawl content on your website they can't crawl content on your website they can't crawl content on your website they can't crawl images or colors or videos they can't images or colors or videos they can't images or colors or videos they can't crawl any of that stuff they can only crawl any of that stuff they can only crawl any of that stuff they can only crawl content and so I'm always um crawl content and so I'm always um crawl content and so I'm always um encouraging churches that content that's encouraging churches that content that's encouraging churches that content that's being preached that's being created being preached that's being created being preached that's being created student Ministry children's ministry student Ministry children's ministry student Ministry children's ministry obviously big people Adult Ministry like obviously big people Adult Ministry like obviously big people Adult Ministry like in church on Sunday leveraging that in church on Sunday leveraging that in church on Sunday leveraging that content getting on your website is the content getting on your website is the content getting on your website is the best thing that you you can instruct best thing that you you can instruct best thing that you you can instruct your coms teams to do because that will

your coms teams to do because that will your coms teams to do because that will give your website more rank or domain give your website more rank or domain give your website more rank or domain Authority without it you're never gonna Authority without it you're never gonna Authority without it you're never gonna show up but so you ever wondered why you show up but so you ever wondered why you show up but so you ever wondered why you know I I get this I I don't like when I know I I get this I I don't like when I know I I get this I I don't like when I receive these requests but a church will receive these requests but a church will receive these requests but a church will call me and say can you help like what's call me and say can you help like what's call me and say can you help like what's going on well you know our pastor just going on well you know our pastor just going on well you know our pastor just had a a moral failure or something had a a moral failure or something had a a moral failure or something something happened and it just got out something happened and it just got out something happened and it just got out um literally somebody you know submitted um literally somebody you know submitted um literally somebody you know submitted that to the newspaper it's now number that to the newspaper it's now number that to the newspaper it's now number two or three or four right there at the two or three or four right there at the two or three or four right there at the top when you Google our name that top when you Google our name that top when you Google our name that article is right there how do we get rid article is right there how do we get rid article is right there how do we get rid of it I'm like you're not good luck the of it I'm like you're not good luck the of it I'm like you're not good luck the reason why that article it's not because reason why that article it's not because reason why that article it's not because Google's looking out to take you down Google's looking out to take you down Google's looking out to take you down it's because that newspaper or that you it's because that newspaper or that you it's because that newspaper or that you know TV show or the TV station or know TV show or the TV station or know TV show or the TV station or whatever as soon as they put on their whatever as soon as they put on their whatever as soon as they put on their website they have such high rank website they have such high rank website they have such high rank Authority that it's going to instantly Authority that it's going to instantly Authority that it's going to instantly crawl up to the top of Google crawl up to the top of Google crawl up to the top of Google okay and the only way to really push okay and the only way to really push okay and the only way to really push that down is to you know put stuff on that down is to you know put stuff on that down is to you know put stuff on your website and and get more content on your website and and get more content on your website and and get more content on your website to try and push that your website to try and push that your website to try and push that article down because you're pushing article down because you're pushing article down because you're pushing other articles ahead of it and the other articles ahead of it and the other articles ahead of it and the reason why I say that is because those reason why I say that is because those reason why I say that is because those kinds of you know newspaper websites and kinds of you know newspaper websites and kinds of you know newspaper websites and and TV TV uh you know news websites or and TV TV uh you know news websites or and TV TV uh you know news websites or radio they have such high rank Authority radio they have such high rank Authority radio they have such high rank Authority because they're constantly adding because they're constantly adding because they're constantly adding content they're adding articles to their content they're adding articles to their content they're adding articles to their to their website every day we're not yet to their website every day we're not yet to their website every day we're not yet we have phenomenal content you think

we have phenomenal content you think we have phenomenal content you think about it you have 52 weeks of content about it you have 52 weeks of content about it you have 52 weeks of content that you could be putting on your that you could be putting on your that you could be putting on your website to give yourself a higher rank website to give yourself a higher rank website to give yourself a higher rank Authority so if you actually have a Authority so if you actually have a Authority so if you actually have a sermon on Jesus which I would think you sermon on Jesus which I would think you sermon on Jesus which I would think you do you could put that in there in fact I do you could put that in there in fact I do you could put that in there in fact I I I would challenge everybody where do I I would challenge everybody where do I I would challenge everybody where do you have a page like meet you have a page like meet you have a page like meet Jesus right where you actually walk them Jesus right where you actually walk them Jesus right where you actually walk them through the gospel and you have content through the gospel and you have content through the gospel and you have content on that page that's what should you on that page that's what should you on that page that's what should you should be building so that that can rank should be building so that that can rank should be building so that that can rank in Google because that traffic is there in Google because that traffic is there in Google because that traffic is there but your website's not showing up but your website's not showing up but your website's not showing up because we don't really take that because we don't really take that because we don't really take that seriously maybe we don't know what to do seriously maybe we don't know what to do seriously maybe we don't know what to do it does make me think I had a email I it does make me think I had a email I it does make me think I had a email I get a lot of emails you know and the get a lot of emails you know and the get a lot of emails you know and the website for ex Pastor it's all free we website for ex Pastor it's all free we website for ex Pastor it's all free we get maybe a half million visits a year get maybe a half million visits a year get maybe a half million visits a year which for a micron nich site I'm very which for a micron nich site I'm very which for a micron nich site I'm very happy about great somebody sent me an a happy about great somebody sent me an a happy about great somebody sent me an a question they said hey I found this question they said hey I found this question they said hey I found this webinar in a Google Search and I wanted webinar in a Google Search and I wanted webinar in a Google Search and I wanted to contact call it J to contact call it J to contact call it J right it's like I don't remember doing right it's like I don't remember doing right it's like I don't remember doing that webinar with Jason it's like when that webinar with Jason it's like when that webinar with Jason it's like when did that happen and I looked and it was did that happen and I looked and it was did that happen and I looked and it was like five years ago and so I I connected like five years ago and so I I connected like five years ago and so I I connected them and they were very pleased and they them and they were very pleased and they them and they were very pleased and they were able to start some sort of dialogue were able to start some sort of dialogue were able to start some sort of dialogue relationship and I just thought the relationship and I just thought the relationship and I just thought the power of searching they had a very power of searching they had a very power of searching they had a very specific search that they wanted and up specific search that they wanted and up specific search that they wanted and up popped ex Pastor you know pretty high in popped ex Pastor you know pretty high in popped ex Pastor you know pretty high in the rank I tell you it is the coolest the rank I tell you it is the coolest the rank I tell you it is the coolest thing with some of the churches that we thing with some of the churches that we thing with some of the churches that we get to serve and we give them we we walk get to serve and we give them we we walk get to serve and we give them we we walk them through this strategy and we help them through this strategy and we help them through this strategy and we help them out through the strategy when I them out through the strategy when I them out through the strategy when I look at their analytics and I see that

look at their analytics and I see that look at their analytics and I see that their homepage is about the sixth or their homepage is about the sixth or their homepage is about the sixth or seventh month most visited page I jump seventh month most visited page I jump seventh month most visited page I jump for joy why the other Pages ahead of for joy why the other Pages ahead of for joy why the other Pages ahead of that homepage are blog posts that are that homepage are blog posts that are that homepage are blog posts that are ranking so well because they took the ranking so well because they took the ranking so well because they took the time to actually build it right they're time to actually build it right they're time to actually build it right they're getting all kinds of organic traffic getting all kinds of organic traffic getting all kinds of organic traffic that didn't cost the church anything that didn't cost the church anything that didn't cost the church anything other than to set it up and all you know other than to set it up and all you know other than to set it up and all you know these blog posts on like how to reduce these blog posts on like how to reduce these blog posts on like how to reduce stress to stress to stress to how to you know how to have a happy how to you know how to have a happy how to you know how to have a happy marriage to you know how to know who marriage to you know how to know who marriage to you know how to know who Jesus is and you're just going this is Jesus is and you're just going this is Jesus is and you're just going this is amazing every every day you're getting amazing every every day you're getting amazing every every day you're getting more organic traffic to your website and more organic traffic to your website and more organic traffic to your website and they're adding leadens on those they're they're adding leadens on those they're they're adding leadens on those they're adding like download this you know plan adding like download this you know plan adding like download this you know plan a visit meet our pastor like it's it's a visit meet our pastor like it's it's a visit meet our pastor like it's it's just awesome and so that's when I talk just awesome and so that's when I talk just awesome and so that's when I talk about leveraging content most people about leveraging content most people about leveraging content most people most Comm people tell me I just don't most Comm people tell me I just don't most Comm people tell me I just don't have time Jason I can't how am I going have time Jason I can't how am I going have time Jason I can't how am I going to do that transcript and write that to do that transcript and write that to do that transcript and write that blog I don't have time well with AI you blog I don't have time well with AI you blog I don't have time well with AI you could literally do it in like two three could literally do it in like two three could literally do it in like two three minutes a week and you you got yourself minutes a week and you you got yourself minutes a week and you you got yourself all the all everything you need to go all the all everything you need to go all the all everything you need to go ahead and post that and now you're on to ahead and post that and now you're on to ahead and post that and now you're on to something I like that because that gives something I like that because that gives something I like that because that gives all of the unique distinctive material all of the unique distinctive material all of the unique distinctive material that our church has created instant that our church has created instant that our church has created instant accessibility with what you know maybe accessibility with what you know maybe accessibility with what you know maybe five minutes of proofing make sure it's five minutes of proofing make sure it's five minutes of proofing make sure it's all right AI didn't mess up okay but all right AI didn't mess up okay but all right AI didn't mess up okay but still that compared to writing it or still that compared to writing it or still that compared to writing it or trans describing it yourself for three trans describing it yourself for three trans describing it yourself for three or four or four or four hours um and and then all of the search

hours um and and then all of the search hours um and and then all of the search engines will be able to see you know so engines will be able to see you know so engines will be able to see you know so I type in you know if mm was a church I type in you know if mm was a church I type in you know if mm was a church I'd type in mm church and it'd be like I'd type in mm church and it'd be like I'd type in mm church and it'd be like whoa you got a lot of stuff there for me whoa you got a lot of stuff there for me whoa you got a lot of stuff there for me yeah I tell you I um another little yeah I tell you I um another little yeah I tell you I um another little nugget here's how you can use servant nugget here's how you can use servant nugget here's how you can use servant leaders servant you know Volunteers in leaders servant you know Volunteers in leaders servant you know Volunteers in your church is write out what you want your church is write out what you want your church is write out what you want them to do and have them go back in time them to do and have them go back in time them to do and have them go back in time so when you have a a your video your so when you have a a your video your so when you have a a your video your sermon hopefully it's on its own page sermon hopefully it's on its own page sermon hopefully it's on its own page you can add all that content underneath you can add all that content underneath you can add all that content underneath and they could go back in time four five and they could go back in time four five and they could go back in time four five six years however long you want to go six years however long you want to go six years however long you want to go you don't need to do that tell them go you don't need to do that tell them go you don't need to do that tell them go find the YouTube video grab the find the YouTube video grab the find the YouTube video grab the transcript clean it up in Claud create transcript clean it up in Claud create transcript clean it up in Claud create this proofread it post it you're done this proofread it post it you're done this proofread it post it you're done move on to the last the week before it move on to the last the week before it move on to the last the week before it just go on if you did that and you had a just go on if you did that and you had a just go on if you did that and you had a servant leader who probably would have servant leader who probably would have servant leader who probably would have would love to do something like that I would love to do something like that I would love to do something like that I mean come on that's awesome heard you mean come on that's awesome heard you mean come on that's awesome heard you right so every sermon video should have right so every sermon video should have right so every sermon video should have its own page is that so it's more its own page is that so it's more its own page is that so it's more searchable correct yep so every every searchable correct yep so every every searchable correct yep so every every sermon should have its own page because sermon should have its own page because sermon should have its own page because then in the URL you can label it what it then in the URL you can label it what it then in the URL you can label it what it what it is in the title you can label it what it is in the title you can label it what it is in the title you can label it what it is then you've got that sermon what it is then you've got that sermon what it is then you've got that sermon right because they're going to watch the right because they're going to watch the right because they're going to watch the whole sermon maybe those sermon little whole sermon maybe those sermon little whole sermon maybe those sermon little clipse you you could add that to it then clipse you you could add that to it then clipse you you could add that to it then you could have that content we just you could have that content we just you could have that content we just talked about that blog post could be talked about that blog post could be talked about that blog post could be right there because Google's can crawl

right there because Google's can crawl right there because Google's can crawl that they can't crawl those videos but that they can't crawl those videos but that they can't crawl those videos but they can crawl that that they can crawl that that they can crawl that that content that's good content that's good content that's good material yeah we have two more minutes material yeah we have two more minutes material yeah we have two more minutes give us one give us one give us one more uh now you now that you're starting more uh now you now that you're starting more uh now you now that you're starting to really build up content now you want to really build up content now you want to really build up content now you want to get more traffic so organic traffic to get more traffic so organic traffic to get more traffic so organic traffic is great uh leveraging your people to is great uh leveraging your people to is great uh leveraging your people to share those pages is great you can also share those pages is great you can also share those pages is great you can also use if you haven't used the Google ad use if you haven't used the Google ad use if you haven't used the Google ad Grant there's a free great resource and Grant there's a free great resource and Grant there's a free great resource and you're going what's the Google ad Grant you're going what's the Google ad Grant you're going what's the Google ad Grant um well go ask your com team but it's um well go ask your com team but it's um well go ask your com team but it's Google will give you if you're a 501c3 Google will give you if you're a 501c3 Google will give you if you're a 501c3 give you up to $10,000 a month in paid give you up to $10,000 a month in paid give you up to $10,000 a month in paid Google search Google search Google search advertising and so we get to leverage advertising and so we get to leverage advertising and so we get to leverage that for a lot of churches and helping that for a lot of churches and helping that for a lot of churches and helping them Drive traffic to those pages I was them Drive traffic to those pages I was them Drive traffic to those pages I was just talking about just talking about just talking about and now you got people in your community and now you got people in your community and now you got people in your community there's an ad at the top click and now there's an ad at the top click and now there's an ad at the top click and now they're on that website on that page and they're on that website on that page and they're on that website on that page and engaging and learning about you it's a engaging and learning about you it's a engaging and learning about you it's a great great strategy so that ad Grant is great great strategy so that ad Grant is great great strategy so that ad Grant is open to churches it's open to churches open to churches it's open to churches open to churches it's open to churches correct yep are many churches making use correct yep are many churches making use correct yep are many churches making use of of of it I I mean I think we serve close to it I I mean I think we serve close to it I I mean I think we serve close to like 400 churches or something like that like 400 churches or something like that like 400 churches or something like that that are utilizing it and then there you that are utilizing it and then there you that are utilizing it and then there you know I know a lot of churches that know I know a lot of churches that know I know a lot of churches that utilize it it's it's one of those things utilize it it's it's one of those things utilize it it's it's one of those things where as long as you're a where as long as you're a where as long as you're a 501c3 you know IRS CER you know you got 501c3 you know IRS CER you know you got 501c3 you know IRS CER you know you got your documentation letter you'll get the

your documentation letter you'll get the your documentation letter you'll get the Grant and you can use it and it's it's Grant and you can use it and it's it's Grant and you can use it and it's it's there's no money exchange it's just use there's no money exchange it's just use there's no money exchange it's just use it and then you know like in one month it and then you know like in one month it and then you know like in one month like in November here this is November like in November here this is November like in November here this is November 2023 we're doing this you know great you 2023 we're doing this you know great you 2023 we're doing this you know great you spend as much as you can that $10,000 spend as much as you can that $10,000 spend as much as you can that $10,000 sometimes you spend all 10 great sometimes you spend all 10 great sometimes you spend all 10 great December one it goes back to zero and December one it goes back to zero and December one it goes back to zero and you try to spend $10,000 back to Zer you try to spend $10,000 back to Zer you try to spend $10,000 back to Zer $10,000 it never stops you don't have $10,000 it never stops you don't have $10,000 it never stops you don't have toapply never toapply never toapply never stops really $10,000 a stops really $10,000 a stops really $10,000 a month well Jason we should be charging month well Jason we should be charging month well Jason we should be charging for this webinar for this webinar for this webinar then you've just given away a lot of then you've just given away a lot of then you've just given away a lot of money yeah yeah it's a great tool I mean money yeah yeah it's a great tool I mean money yeah yeah it's a great tool I mean I I love I love talking to pastors about I I love I love talking to pastors about I I love I love talking to pastors about how how to really leverage it and use it how how to really leverage it and use it how how to really leverage it and use it uh because again it's just let's get in uh because again it's just let's get in uh because again it's just let's get in let's get in Google let's get in front let's get in Google let's get in front let's get in Google let's get in front of people who are looking for help with of people who are looking for help with of people who are looking for help with see I always thought it was like for see I always thought it was like for see I always thought it was like for three months or six months but ongoing three months or six months but ongoing three months or six months but ongoing in nature and Google is it's about just in nature and Google is it's about just in nature and Google is it's about just their Goodwill and wanting to do good as their Goodwill and wanting to do good as their Goodwill and wanting to do good as their motto is supposedly no no it's their motto is supposedly no no it's their motto is supposedly no no it's really it's really clever on why Google really it's really clever on why Google really it's really clever on why Google does this so they're willing to give you does this so they're willing to give you does this so they're willing to give you free money because they make more money free money because they make more money free money because they make more money on the back on the back on the back end let me explain yeah explain so let's end let me explain yeah explain so let's end let me explain yeah explain so let's say you got um you know you you have a a say you got um you know you you have a a say you got um you know you you have a a Care Ministry that has a couple of Care Ministry that has a couple of Care Ministry that has a couple of pastors and they love to meet with pastors and they love to meet with pastors and they love to meet with people fact they'll meet with a married people fact they'll meet with a married people fact they'll meet with a married couple to help them through their couple to help them through their couple to help them through their marriage right they go to your church marriage right they go to your church marriage right they go to your church and they want to meet so um Here Comes

and they want to meet so um Here Comes and they want to meet so um Here Comes missional marketing or you got somebody missional marketing or you got somebody missional marketing or you got somebody there that's going to help promote that there that's going to help promote that there that's going to help promote that so we run an ad and it's about a so we run an ad and it's about a so we run an ad and it's about a marriage Ministry free counseling marriage Ministry free counseling marriage Ministry free counseling marriage ministry right at our church marriage ministry right at our church marriage ministry right at our church click here to learn more and we use the click here to learn more and we use the click here to learn more and we use the Google ad Grant to advertise awesome Google ad Grant to advertise awesome Google ad Grant to advertise awesome well the what Google's hoping is that well the what Google's hoping is that well the what Google's hoping is that there are other you know groups in your there are other you know groups in your there are other you know groups in your community who do that for a living and community who do that for a living and community who do that for a living and are willing to they're they're paying are willing to they're they're paying are willing to they're they're paying Google money to advertise because they Google money to advertise because they Google money to advertise because they can charge insurance or they can charge can charge insurance or they can charge can charge insurance or they can charge the couple so they're advertising for the couple so they're advertising for the couple so they're advertising for like marriage counseling Here Comes Your like marriage counseling Here Comes Your like marriage counseling Here Comes Your Church using the Google ad Grant to Church using the Google ad Grant to Church using the Google ad Grant to advertise marriage counseling you just advertise marriage counseling you just advertise marriage counseling you just created more competition for that created more competition for that created more competition for that keyword in that space the cost per click keyword in that space the cost per click keyword in that space the cost per click goes up so yeah your cost per click's goes up so yeah your cost per click's goes up so yeah your cost per click's going to go up but your money is free going to go up but your money is free going to go up but your money is free they have to also pay more money but they have to also pay more money but they have to also pay more money but they're paying Google money so they're they're paying Google money so they're they're paying Google money so they're making more money from the people who making more money from the people who making more money from the people who are paying money by giving you free are paying money by giving you free are paying money by giving you free Monopoly money I I like that for a Monopoly money I I like that for a Monopoly money I I like that for a creative business model genius oh creative business model genius oh creative business model genius oh they're making millions and millions of they're making millions and millions of they're making millions and millions of real dollars by giving us millions and real dollars by giving us millions and real dollars by giving us millions and millions of fake dollars I don't have a millions of fake dollars I don't have a millions of fake dollars I don't have a problem with it because we want to use problem with it because we want to use problem with it because we want to use it to Leverage The Kingdom and help it to Leverage The Kingdom and help it to Leverage The Kingdom and help people know who Jesus is and connect people know who Jesus is and connect people know who Jesus is and connect with the local church right so let's do with the local church right so let's do with the local church right so let's do it it it so that's why they do it I mean it's a so that's why they do it I mean it's a so that's why they do it I mean it's a tax right off but that's 30% of that's tax right off but that's 30% of that's tax right off but that's 30% of that's going to go to Apple anyhow yeah you know I mean Google you anyhow yeah you know I mean Google you know it's a LoveHate relationship right

know it's a LoveHate relationship right know it's a LoveHate relationship right um but let's let's utilize it to shed um but let's let's utilize it to shed um but let's let's utilize it to shed light and uh let people know about you light and uh let people know about you light and uh let people know about you and about your Ministries and that's and about your Ministries and that's and about your Ministries and that's that's an amazing tool to use that that's an amazing tool to use that that's an amazing tool to use that Google Grant so Jason we're about out of Google Grant so Jason we're about out of Google Grant so Jason we're about out of time so land the plane for us give us time so land the plane for us give us time so land the plane for us give us what what what's the take-home idea what what what's the take-home idea what what what's the take-home idea take-home idea number one is understand take-home idea number one is understand take-home idea number one is understand that content is so important it's that content is so important it's that content is so important it's critical in the space and um if you're critical in the space and um if you're critical in the space and um if you're not leveraging your content which you not leveraging your content which you not leveraging your content which you probably are not change that and it probably are not change that and it probably are not change that and it doesn't cost much money at all if any doesn't cost much money at all if any doesn't cost much money at all if any money just takes some time because you money just takes some time because you money just takes some time because you can leverage AI tools don't be afraid of can leverage AI tools don't be afraid of can leverage AI tools don't be afraid of AI um learn about it and it's one of AI um learn about it and it's one of AI um learn about it and it's one of those things where it's not going away those things where it's not going away those things where it's not going away we're already using it I use grammarly we're already using it I use grammarly we're already using it I use grammarly every day because I don't want to look every day because I don't want to look every day because I don't want to look like a you know I don't know what I'm like a you know I don't know what I'm like a you know I don't know what I'm doing I'm typing right we all use it doing I'm typing right we all use it doing I'm typing right we all use it that's that's an AI tool so learning that's that's an AI tool so learning that's that's an AI tool so learning about Ai and embracing it not just you about Ai and embracing it not just you about Ai and embracing it not just you know not just going no it's evil it's know not just going no it's evil it's know not just going no it's evil it's evil evil evil it can be it it in itself evil evil evil it can be it it in itself evil evil evil it can be it it in itself isn't evil but the way people use it isn't evil but the way people use it isn't evil but the way people use it will be but we can use it for good so will be but we can use it for good so will be but we can use it for good so content is critically important AI is a content is critically important AI is a content is critically important AI is a great tool to speed things up and just great tool to speed things up and just great tool to speed things up and just learn about those tools so that we can learn about those tools so that we can learn about those tools so that we can go after the one over and over and over go after the one over and over and over go after the one over and over and over again and Jason you made available a again and Jason you made available a again and Jason you made available a free call I would encourage anyone to free call I would encourage anyone to free call I would encourage anyone to make use of the free call uh because make use of the free call uh because make use of the free call uh because that that's a great opportunity to get that that's a great opportunity to get that that's a great opportunity to get to know you better and just see what

to know you better and just see what to know you better and just see what kind of relationship and get you to give kind of relationship and get you to give kind of relationship and get you to give them some some input on their own them some some input on their own them some some input on their own website I I would love it um I always website I I would love it um I always website I I would love it um I always offer an hour consultation let's just offer an hour consultation let's just offer an hour consultation let's just talk about your pain points your gaps talk about your pain points your gaps talk about your pain points your gaps how we might be able to help you uh how we might be able to help you uh how we might be able to help you uh point you in the right direction you point you in the right direction you point you in the right direction you know we do that all the time and it's a know we do that all the time and it's a know we do that all the time and it's a blessing so you can send me an email at blessing so you can send me an email at blessing so you can send me an email at Jamrock ATM missional marketing.com um Jamrock ATM missional marketing.com um Jamrock ATM missional marketing.com um or go to missional marketing.com and and or go to missional marketing.com and and or go to missional marketing.com and and uh I I can be found on there as well but uh I I can be found on there as well but uh I I can be found on there as well but I'd love to meet with you and just help I'd love to meet with you and just help I'd love to meet with you and just help you answer some questions about AI or you answer some questions about AI or you answer some questions about AI or this what I just talked about this this what I just talked about this this what I just talked about this funnel um and how do you how do you funnel um and how do you how do you funnel um and how do you how do you leverage it to bring more people into leverage it to bring more people into leverage it to bring more people into church a free consultation is always church a free consultation is always church a free consultation is always money well spent money well spent money well spent it is money well spent yeah yeah it's it is money well spent yeah yeah it's it is money well spent yeah yeah it's it's for me it's time well spent I love it's for me it's time well spent I love it's for me it's time well spent I love to help churches so take advantage of it to help churches so take advantage of it to help churches so take advantage of it Jason thank you so much for being my Jason thank you so much for being my Jason thank you so much for being my guest today as always a great time with guest today as always a great time with guest today as always a great time with you well David thanks for putting us on you well David thanks for putting us on you well David thanks for putting us on for this platform and for your ministry for this platform and for your ministry for this platform and for your ministry into helping people like us get better into helping people like us get better into helping people like us get better at what we do to reach more people so at what we do to reach more people so at what we do to reach more people so it's a privilege and honor to be on it's a privilege and honor to be on it's a privilege and honor to be on today thanks for having