Grow Your Church With Digital Lead Generation | Colt Straub

[Music] [Music] we just looked at one data point and we just looked at one data point and we just looked at one data point and that was our kids check it and we that was our kids check it and we that was our kids check it and we cross-referenced our numbers between cross-referenced our numbers between cross-referenced our numbers between those who those who those who um who were on our email marketing um who were on our email marketing um who were on our email marketing campaign and those who checked in for campaign and those who checked in for campaign and those who checked in for the first time and we had just in that the first time and we had just in that the first time and we had just in that point we had 10 families in the last point we had 10 families in the last point we had 10 families in the last three weeks that have walked through our three weeks that have walked through our three weeks that have walked through our doors because of the of this campaign doors because of the of this campaign doors because of the of this campaign and so if you think about that I mean and so if you think about that I mean and so if you think about that I mean I mean it's hard to put a dollar amount I mean it's hard to put a dollar amount I mean it's hard to put a dollar amount of what is a successful dollar amount of what is a successful dollar amount of what is a successful dollar amount per family but it's worth it we have 10 per family but it's worth it we have 10 per family but it's worth it we have 10 families now who have been introduced families now who have been introduced families now who have been introduced who have walked through our doors and who have walked through our doors and who have walked through our doors and who are hearing God's word who otherwise who are hearing God's word who otherwise who are hearing God's word who otherwise would have not would have not come in at would have not would have not come in at would have not would have not come in at all all all this is season three episode 35 of the this is season three episode 35 of the this is season three episode 35 of the missional marketing podcast my name is missional marketing podcast my name is missional marketing podcast my name is Bart Blair and it's my privilege to Bart Blair and it's my privilege to Bart Blair and it's my privilege to welcome you to this week's episode my welcome you to this week's episode my welcome you to this week's episode my podcasting partner Jason Hamrock who is podcasting partner Jason Hamrock who is podcasting partner Jason Hamrock who is the CEO of missional marketing he and I the CEO of missional marketing he and I the CEO of missional marketing he and I absolutely love serving churches love absolutely love serving churches love absolutely love serving churches love helping helping churches reach more helping helping churches reach more helping helping churches reach more people for Jesus in fact we do this people for Jesus in fact we do this people for Jesus in fact we do this podcast so that we can help churches podcast so that we can help churches podcast so that we can help churches grow by leveraging digital marketing and grow by leveraging digital marketing and grow by leveraging digital marketing and effective Communications and so we're effective Communications and so we're effective Communications and so we're glad that you found the show if you're a glad that you found the show if you're a glad that you found the show if you're a new listener or new viewer make sure new listener or new viewer make sure new listener or new viewer make sure that you subscribe on your favorite that you subscribe on your favorite that you subscribe on your favorite podcasting platform if you're watching podcasting platform if you're watching podcasting platform if you're watching on our YouTube channel both subscribe on our YouTube channel both subscribe on our YouTube channel both subscribe and ring the bell so that you don't miss and ring the bell so that you don't miss and ring the bell so that you don't miss future episodes another note about our future episodes another note about our future episodes another note about our YouTube channel I mentioned this in last YouTube channel I mentioned this in last YouTube channel I mentioned this in last week's episode and I want to mention it week's episode and I want to mention it week's episode and I want to mention it again today is that every week when we again today is that every week when we again today is that every week when we post our podcast episode on the YouTube post our podcast episode on the YouTube post our podcast episode on the YouTube channel we pin a question to the top of channel we pin a question to the top of channel we pin a question to the top of the comments section typically related

the comments section typically related the comments section typically related to that particular episode we'd love to to that particular episode we'd love to to that particular episode we'd love to engage with you on the YouTube channel engage with you on the YouTube channel engage with you on the YouTube channel if you have a response to that question if you have a response to that question if you have a response to that question or you have further questions about that or you have further questions about that or you have further questions about that particular podcast topic answer those particular podcast topic answer those particular podcast topic answer those questions I'm watching that I'll give questions I'm watching that I'll give questions I'm watching that I'll give you feedback I'll respond with you it's you feedback I'll respond with you it's you feedback I'll respond with you it's a great way for you to connect with us a great way for you to connect with us a great way for you to connect with us if you just have quick questions or if you just have quick questions or if you just have quick questions or something that you'd like to get something that you'd like to get something that you'd like to get answered about a specific episode or the answered about a specific episode or the answered about a specific episode or the topic that we're talking about in that topic that we're talking about in that topic that we're talking about in that episode so go ahead and check out our episode so go ahead and check out our episode so go ahead and check out our YouTube channel we've got other content YouTube channel we've got other content YouTube channel we've got other content on the YouTube channel that you also on the YouTube channel that you also on the YouTube channel that you also might find relevant and helpful for you might find relevant and helpful for you might find relevant and helpful for you in addition to the content on our in addition to the content on our in addition to the content on our YouTube channel we have an amazing blog YouTube channel we have an amazing blog YouTube channel we have an amazing blog and if you haven't ever been to the and if you haven't ever been to the and if you haven't ever been to the missional marketing website it's simply missional marketing website it's simply missional marketing website it's simply missionalmarketing.com we have a Blog missionalmarketing.com we have a Blog missionalmarketing.com we have a Blog section that has just exhaustive content section that has just exhaustive content section that has just exhaustive content on just about anything that you can on just about anything that you can on just about anything that you can imagine related to Communications and imagine related to Communications and imagine related to Communications and marketing so go over there check out marketing so go over there check out marketing so go over there check out some of our blog posts if you like what some of our blog posts if you like what some of our blog posts if you like what you find make sure that you subscribe you find make sure that you subscribe you find make sure that you subscribe there so that you can get those new blog there so that you can get those new blog there so that you can get those new blog posts that are being posted on a regular posts that are being posted on a regular posts that are being posted on a regular basis delivered right to your inbox well basis delivered right to your inbox well basis delivered right to your inbox well today I'm just I'm really excited to today I'm just I'm really excited to today I'm just I'm really excited to share this podcast episode with you share this podcast episode with you share this podcast episode with you because I'm introducing to you to because I'm introducing to you to because I'm introducing to you to someone that I've been working with for someone that I've been working with for someone that I've been working with for the last couple of years at missional the last couple of years at missional the last couple of years at missional marketing I would consider him both a marketing I would consider him both a marketing I would consider him both a friend and I'll just go out on a limb friend and I'll just go out on a limb friend and I'll just go out on a limb and say I'll call him a Ministry partner and say I'll call him a Ministry partner and say I'll call him a Ministry partner I don't know if he feels the same way I don't know if he feels the same way I don't know if he feels the same way about me but I I feel that way about about me but I I feel that way about about me but I I feel that way about Colt Colt Straub serves at a church in Colt Colt Straub serves at a church in Colt Colt Straub serves at a church in Oklahoma called Cornerstone and Colt is Oklahoma called Cornerstone and Colt is Oklahoma called Cornerstone and Colt is from where I can see it a pretty early from where I can see it a pretty early from where I can see it a pretty early adopter as it comes to doing lead adopter as it comes to doing lead adopter as it comes to doing lead generating ad campaigns for his church generating ad campaigns for his church generating ad campaigns for his church and to in today's episode he's just and to in today's episode he's just and to in today's episode he's just going to walk through with us both some

going to walk through with us both some going to walk through with us both some of the philosophical reasons as to why of the philosophical reasons as to why of the philosophical reasons as to why he likes to spend money on lead he likes to spend money on lead he likes to spend money on lead generation campaigns also some of the generation campaigns also some of the generation campaigns also some of the tactics that he's using to create tactics that he's using to create tactics that he's using to create follow-up strategies with the people follow-up strategies with the people follow-up strategies with the people whose names and email addresses he's whose names and email addresses he's whose names and email addresses he's collecting in his lead gen campaigns and collecting in his lead gen campaigns and collecting in his lead gen campaigns and then he's going to share some of the then he's going to share some of the then he's going to share some of the results the things that he's actually results the things that he's actually results the things that he's actually seeing come as a result of running these seeing come as a result of running these seeing come as a result of running these types of campaigns I really respect cult types of campaigns I really respect cult types of campaigns I really respect cult he takes seriously what he does and I he takes seriously what he does and I he takes seriously what he does and I think that you're really going to enjoy think that you're really going to enjoy think that you're really going to enjoy this conversation so thanks again for this conversation so thanks again for this conversation so thanks again for tuning in to this week's episode if you tuning in to this week's episode if you tuning in to this week's episode if you would like to connect with Jason or me would like to connect with Jason or me would like to connect with Jason or me or anybody else on our team make sure or anybody else on our team make sure or anybody else on our team make sure that you click over to the contacts page that you click over to the contacts page that you click over to the contacts page at missionalmarketing.com and you can at missionalmarketing.com and you can at missionalmarketing.com and you can schedule an appointment to meet with one schedule an appointment to meet with one schedule an appointment to meet with one of us or one of our capable teammates of us or one of our capable teammates of us or one of our capable teammates well with all that being said here is well with all that being said here is well with all that being said here is Jason Hamrock the CEO of missional Jason Hamrock the CEO of missional Jason Hamrock the CEO of missional marketing and our conversation with Colt marketing and our conversation with Colt marketing and our conversation with Colt Straub Straub Straub well hey cult welcome to the show how well hey cult welcome to the show how well hey cult welcome to the show how you doing today I'm doing tremendous how you doing today I'm doing tremendous how you doing today I'm doing tremendous how are you oh could be better couldn't be are you oh could be better couldn't be are you oh could be better couldn't be better so glad to have you here I'm better so glad to have you here I'm better so glad to have you here I'm really excited about our topic today uh really excited about our topic today uh really excited about our topic today uh it's going to be a good one and I love it's going to be a good one and I love it's going to be a good one and I love talking about what we're going to talk talking about what we're going to talk talking about what we're going to talk about about about uh but before we get into the subject uh but before we get into the subject uh but before we get into the subject matter uh why don't you give our matter uh why don't you give our matter uh why don't you give our audience just kind of an update on on audience just kind of an update on on audience just kind of an update on on who you are and where you're serving and who you are and where you're serving and who you are and where you're serving and how you're leading in your church how you're leading in your church how you're leading in your church absolutely well my name is Colt Straub absolutely well my name is Colt Straub absolutely well my name is Colt Straub and my wife and I serve as the worship and my wife and I serve as the worship and my wife and I serve as the worship and creative uh pastors for Cornerstone and creative uh pastors for Cornerstone and creative uh pastors for Cornerstone Church here in Midwest City Oklahoma and Church here in Midwest City Oklahoma and Church here in Midwest City Oklahoma and we've been here for the last eight years we've been here for the last eight years we've been here for the last eight years uh loving that um we started out just as uh loving that um we started out just as uh loving that um we started out just as the worship and creative arts pastors

the worship and creative arts pastors the worship and creative arts pastors but just like so many small and but just like so many small and but just like so many small and mid-sized churches you wear multiple mid-sized churches you wear multiple mid-sized churches you wear multiple hats and so I kind of Del dove into hats and so I kind of Del dove into hats and so I kind of Del dove into marketing uh from from being the worship marketing uh from from being the worship marketing uh from from being the worship and creative arts Pastor just because and creative arts Pastor just because and creative arts Pastor just because there was no clear policies about there was no clear policies about there was no clear policies about in-service announcements and our social in-service announcements and our social in-service announcements and our social media was kind of weak and so um media was kind of weak and so um media was kind of weak and so um I started learning social media and then I started learning social media and then I started learning social media and then all these different areas of all these different areas of all these different areas of communications and kind of eventually communications and kind of eventually communications and kind of eventually became the communications director and became the communications director and became the communications director and the systems kind of maintenance guy the systems kind of maintenance guy the systems kind of maintenance guy across the entire church across the entire church across the entire church um and I've been again been doing that um and I've been again been doing that um and I've been again been doing that for the last eight years loving it here for the last eight years loving it here for the last eight years loving it here in Midwest City Oklahoma before that my in Midwest City Oklahoma before that my in Midwest City Oklahoma before that my wife and I moved from Branson Missouri wife and I moved from Branson Missouri wife and I moved from Branson Missouri and I was an Entertainer out there for and I was an Entertainer out there for and I was an Entertainer out there for 10 years for those who don't know uh 10 years for those who don't know uh 10 years for those who don't know uh Branson is a tourist town in Southwest Branson is a tourist town in Southwest Branson is a tourist town in Southwest Missouri that you know throughout the Missouri that you know throughout the Missouri that you know throughout the Midwest people travel there and their Midwest people travel there and their Midwest people travel there and their shows and there's theme parks and all shows and there's theme parks and all shows and there's theme parks and all sorts of fun activities and I produced sorts of fun activities and I produced sorts of fun activities and I produced shows in that area for 10 years and so shows in that area for 10 years and so shows in that area for 10 years and so was kind of more on the creative and was kind of more on the creative and was kind of more on the creative and entertainment side of things but at the entertainment side of things but at the entertainment side of things but at the same time I was getting my my degree same time I was getting my my degree same time I was getting my my degree didn't completely finish by getting my didn't completely finish by getting my didn't completely finish by getting my degree from Oral Roberts University in degree from Oral Roberts University in degree from Oral Roberts University in Ministry and so uh kind of working in Ministry and so uh kind of working in Ministry and so uh kind of working in both facets of creative Ministry and you both facets of creative Ministry and you both facets of creative Ministry and you know developing the know developing the know developing the academic side of just understanding academic side of just understanding academic side of just understanding Theology and everything throughout my Theology and everything throughout my Theology and everything throughout my 20s and that kind of brings us up to 20s and that kind of brings us up to 20s and that kind of brings us up to today there you go all right that's a today there you go all right that's a today there you go all right that's a good good story all right so okay let's good good story all right so okay let's good good story all right so okay let's dive in because I'm really curious about dive in because I'm really curious about dive in because I'm really curious about some of the uh you know in your role at some of the uh you know in your role at some of the uh you know in your role at your church some of the marketing

your church some of the marketing your church some of the marketing strategies that you guys have tried uh strategies that you guys have tried uh strategies that you guys have tried uh you know you always want to try stuff you know you always want to try stuff you know you always want to try stuff you might fail but you keep getting you might fail but you keep getting you might fail but you keep getting better at it so what are some of the better at it so what are some of the better at it so what are some of the things that you tried over the years and things that you tried over the years and things that you tried over the years and the ones that have been most effective the ones that have been most effective the ones that have been most effective absolutely well um you know we've from absolutely well um you know we've from absolutely well um you know we've from the beginning we've been working on the beginning we've been working on the beginning we've been working on Facebook ads Facebook ads Facebook ads um although I didn't really know what I um although I didn't really know what I um although I didn't really know what I was doing with it we we always ran some was doing with it we we always ran some was doing with it we we always ran some Facebook marketing ads for Easter and Facebook marketing ads for Easter and Facebook marketing ads for Easter and Christmas very uh small amounts of Christmas very uh small amounts of Christmas very uh small amounts of marketing here and there and sometimes marketing here and there and sometimes marketing here and there and sometimes it usually wasn't very effective so at it usually wasn't very effective so at it usually wasn't very effective so at the same time uh we were trying things the same time uh we were trying things the same time uh we were trying things like when I first got here we were on like when I first got here we were on like when I first got here we were on the back of every telephone book in the the back of every telephone book in the the back of every telephone book in the area and they were spending like three area and they were spending like three area and they were spending like three thousand dollars a month to have that thousand dollars a month to have that thousand dollars a month to have that place in the back of telephone books and place in the back of telephone books and place in the back of telephone books and uh I kind of walked in and was like you uh I kind of walked in and was like you uh I kind of walked in and was like you know what the second I get these on my know what the second I get these on my know what the second I get these on my driveway I throw them away and I think driveway I throw them away and I think driveway I throw them away and I think the majority of people do and so I was the majority of people do and so I was the majority of people do and so I was really excited about getting the church really excited about getting the church really excited about getting the church into more of a digital marketing into more of a digital marketing into more of a digital marketing strategy and uh so yeah we did some strategy and uh so yeah we did some strategy and uh so yeah we did some basic Facebook marketing but it wasn't basic Facebook marketing but it wasn't basic Facebook marketing but it wasn't until about 2020 until about 2020 until about 2020 um when our worship team we started um when our worship team we started um when our worship team we started promoting an album uh called Ovation promoting an album uh called Ovation promoting an album uh called Ovation worship that's that's what we call our worship that's that's what we call our worship that's that's what we call our worship team and um I really started worship team and um I really started worship team and um I really started learning about music marketing I have a learning about music marketing I have a learning about music marketing I have a lot of friends from the Branson area who lot of friends from the Branson area who lot of friends from the Branson area who were kind of helping me through that but were kind of helping me through that but were kind of helping me through that but that's where I really learned about the that's where I really learned about the that's where I really learned about the funnel system of marketing about moving funnel system of marketing about moving funnel system of marketing about moving an audience or a a customer or a an audience or a a customer or a an audience or a a customer or a congregant from being a stranger to a congregant from being a stranger to a congregant from being a stranger to a friend to an ambassador for you and the friend to an ambassador for you and the friend to an ambassador for you and the value of an email marketing campaign

value of an email marketing campaign value of an email marketing campaign um and then whenever I I came in contact um and then whenever I I came in contact um and then whenever I I came in contact with Bart with missional marketing it with Bart with missional marketing it with Bart with missional marketing it was uh everything kind of made sense to was uh everything kind of made sense to was uh everything kind of made sense to me uh from a leads perspective from lead me uh from a leads perspective from lead me uh from a leads perspective from lead generating and we've been working with generating and we've been working with generating and we've been working with you guys since I believe it was August you guys since I believe it was August you guys since I believe it was August of 2021 and since then we've seen our of 2021 and since then we've seen our of 2021 and since then we've seen our digital numbers just go up and up every digital numbers just go up and up every digital numbers just go up and up every single every single time we do one of single every single time we do one of single every single time we do one of our campaigns they're just uh they just our campaigns they're just uh they just our campaigns they're just uh they just build one on top of another build one on top of another build one on top of another um with the lead generating and uh I um with the lead generating and uh I um with the lead generating and uh I just can't say enough great things about just can't say enough great things about just can't say enough great things about what you guys are doing for us and what what you guys are doing for us and what what you guys are doing for us and what I'm sure you're doing for churches all I'm sure you're doing for churches all I'm sure you're doing for churches all across America you got the uh the lead across America you got the uh the lead across America you got the uh the lead generating campaigns um that we've generating campaigns um that we've generating campaigns um that we've started doing uh now just over a year started doing uh now just over a year started doing uh now just over a year ago between Easter and we did a fall a ago between Easter and we did a fall a ago between Easter and we did a fall a general fall activities campaign that we general fall activities campaign that we general fall activities campaign that we wanted to just draw attention to the wanted to just draw attention to the wanted to just draw attention to the church and then we did a major one at church and then we did a major one at church and then we did a major one at Christmas and then we've recently just Christmas and then we've recently just Christmas and then we've recently just finished doing two one for our church finished doing two one for our church finished doing two one for our church just moved from doing two Services just moved from doing two Services just moved from doing two Services Sunday to three so we did a massive Sunday to three so we did a massive Sunday to three so we did a massive marketing campaign with that and also marketing campaign with that and also marketing campaign with that and also with Easter that we just finished all of with Easter that we just finished all of with Easter that we just finished all of those were lead generating campaigns and those were lead generating campaigns and those were lead generating campaigns and also campaigns that promoted you know also campaigns that promoted you know also campaigns that promoted you know visit our website visit our church we visit our website visit our church we visit our website visit our church we want to invite you to come be a part of want to invite you to come be a part of want to invite you to come be a part of what we're doing and I feel like they're what we're doing and I feel like they're what we're doing and I feel like they're they're being very successful they're being very successful they're being very successful um if we look at our our numbers and the um if we look at our our numbers and the um if we look at our our numbers and the like kind of analytic data uh behind it like kind of analytic data uh behind it like kind of analytic data uh behind it as I mentioned we were at first just as I mentioned we were at first just as I mentioned we were at first just doing social media digitally and with doing social media digitally and with doing social media digitally and with social media it's like three to five social media it's like three to five social media it's like three to five percent of the people who you want to percent of the people who you want to percent of the people who you want to see your ads or you know your your posts see your ads or you know your your posts see your ads or you know your your posts are actually seeing it only three to

are actually seeing it only three to are actually seeing it only three to five percent five percent five percent um with the lead generation we've been um with the lead generation we've been um with the lead generation we've been able to able to able to um build up an email campaign and an um build up an email campaign and an um build up an email campaign and an email list that now was like 360 people email list that now was like 360 people email list that now was like 360 people who are cold who would have otherwise who are cold who would have otherwise who are cold who would have otherwise been a cold audience who are now been a cold audience who are now been a cold audience who are now receiving our emails and every time we receiving our emails and every time we receiving our emails and every time we send out an email those get like a 30 30 send out an email those get like a 30 30 send out an email those get like a 30 30 to 35 open rate to 35 open rate to 35 open rate um which is obviously significantly um which is obviously significantly um which is obviously significantly better than social media better than social media better than social media um and and the beautiful thing about it um and and the beautiful thing about it um and and the beautiful thing about it is that without getting too political is that without getting too political is that without getting too political you know at any point with social media you know at any point with social media you know at any point with social media because these are corporations Mark because these are corporations Mark because these are corporations Mark Zuckerberg Elon Musk you know they can Zuckerberg Elon Musk you know they can Zuckerberg Elon Musk you know they can have a bad day and and turn off social have a bad day and and turn off social have a bad day and and turn off social media or limit access to who sees your media or limit access to who sees your media or limit access to who sees your posts you know I have now 366 people on posts you know I have now 366 people on posts you know I have now 366 people on a CSV that can be easily exported I have a CSV that can be easily exported I have a CSV that can be easily exported I have this great list of of people who are this great list of of people who are this great list of of people who are interested in our content interested in our content interested in our content um and sometimes that content isn't um and sometimes that content isn't um and sometimes that content isn't always just come visit our church a lot always just come visit our church a lot always just come visit our church a lot of time we do email marketing campaigns of time we do email marketing campaigns of time we do email marketing campaigns that like if somebody uh sees our ad on that like if somebody uh sees our ad on that like if somebody uh sees our ad on Facebook saying Facebook saying Facebook saying um hey for example right now moms my um hey for example right now moms my um hey for example right now moms my Mother's Day is coming up here's some Mother's Day is coming up here's some Mother's Day is coming up here's some incredible activities for your kids to incredible activities for your kids to incredible activities for your kids to do to participate in Mother's Day with do to participate in Mother's Day with do to participate in Mother's Day with you and then they click on that and we you and then they click on that and we you and then they click on that and we have a a thing called Leeds Bridge which have a a thing called Leeds Bridge which have a a thing called Leeds Bridge which which makes everything automated from which makes everything automated from which makes everything automated from Facebook to MailChimp so that we don't Facebook to MailChimp so that we don't Facebook to MailChimp so that we don't have to keep up to date with it on the have to keep up to date with it on the have to keep up to date with it on the day-to-day and those people are day-to-day and those people are day-to-day and those people are automatically being put into an email automatically being put into an email automatically being put into an email campaign campaign campaign um where we're able to not only talk

um where we're able to not only talk um where we're able to not only talk about our church but also give some about our church but also give some about our church but also give some incredible ideas of activities of things incredible ideas of activities of things incredible ideas of activities of things happening up in our area happening up in our area happening up in our area um the kids can go take their moms to um the kids can go take their moms to um the kids can go take their moms to um particularly in our in our case we um particularly in our in our case we um particularly in our in our case we found a prayer Journal guide for moms found a prayer Journal guide for moms found a prayer Journal guide for moms that we're giving away so like on our that we're giving away so like on our that we're giving away so like on our email campaign it's like fill out this email campaign it's like fill out this email campaign it's like fill out this form and we'll send you this booklet form and we'll send you this booklet form and we'll send you this booklet it's a free gift something we can put in it's a free gift something we can put in it's a free gift something we can put in their hands and it also gives us a their hands and it also gives us a their hands and it also gives us a better way to track exactly how many better way to track exactly how many better way to track exactly how many people are opening these emails and people are opening these emails and people are opening these emails and interacting with them interacting with them interacting with them um um um I'm sorry let me ask you real quick you I'm sorry let me ask you real quick you I'm sorry let me ask you real quick you mentioned leads and some of our people mentioned leads and some of our people mentioned leads and some of our people might be going what are you talking might be going what are you talking might be going what are you talking about leads how are you gaining leads so about leads how are you gaining leads so about leads how are you gaining leads so kind of take a second and explain to the kind of take a second and explain to the kind of take a second and explain to the audience what you mean by that what's audience what you mean by that what's audience what you mean by that what's what's a lead and how that happened what's a lead and how that happened what's a lead and how that happened yeah absolutely well a lead and I don't yeah absolutely well a lead and I don't yeah absolutely well a lead and I don't I wouldn't know the like specific I wouldn't know the like specific I wouldn't know the like specific marketing definition behind it but um marketing definition behind it but um marketing definition behind it but um for for me like a lead is something that for for me like a lead is something that for for me like a lead is something that um if you think of like a cold audience um if you think of like a cold audience um if you think of like a cold audience somebody who has no idea about in my somebody who has no idea about in my somebody who has no idea about in my case Cornerstone Church and they're just case Cornerstone Church and they're just case Cornerstone Church and they're just scrolling their Facebook feed and they scrolling their Facebook feed and they scrolling their Facebook feed and they come across this random ad that says you come across this random ad that says you come across this random ad that says you want to know more about uh Easter or you want to know more about uh Easter or you want to know more about uh Easter or you want to know more about Jesus or we have want to know more about Jesus or we have want to know more about Jesus or we have some fun activity guides some fun activity guides some fun activity guides um there's some great ways to spend time um there's some great ways to spend time um there's some great ways to spend time with your family this spring this fall with your family this spring this fall with your family this spring this fall this Christmas this Easter or whatever this Christmas this Easter or whatever this Christmas this Easter or whatever season it is and that called audience season it is and that called audience season it is and that called audience that has no idea who you are are now that has no idea who you are are now that has no idea who you are are now engaged in your content and so then I engaged in your content and so then I engaged in your content and so then I consider that what's called a lead

consider that what's called a lead consider that what's called a lead um so then we can follow up with those um so then we can follow up with those um so then we can follow up with those people give them specific content be it people give them specific content be it people give them specific content be it uh gated content or open content uh gated content or open content uh gated content or open content um so that they can find out more about um so that they can find out more about um so that they can find out more about our church it's just another way to our church it's just another way to our church it's just another way to reach people who otherwise would have no reach people who otherwise would have no reach people who otherwise would have no idea who you are yeah it's really cool idea who you are yeah it's really cool idea who you are yeah it's really cool because you know I think Facebook's because you know I think Facebook's because you know I think Facebook's really about the only ones doing this really about the only ones doing this really about the only ones doing this although the I think Google's kind of although the I think Google's kind of although the I think Google's kind of coming up with this but I love that coming up with this but I love that coming up with this but I love that right you can show an ad somebody clicks right you can show an ad somebody clicks right you can show an ad somebody clicks on it and then they literally have to on it and then they literally have to on it and then they literally have to just click a couple of times because just click a couple of times because just click a couple of times because their full name and email from their their full name and email from their their full name and email from their Facebook profile is already populated Facebook profile is already populated Facebook profile is already populated and so they just click what they land on and so they just click what they land on and so they just click what they land on your website right to get that actual your website right to get that actual your website right to get that actual get that kid or whatever it is they're get that kid or whatever it is they're get that kid or whatever it is they're offering they're now on your website but offering they're now on your website but offering they're now on your website but over on Facebook we've generated their over on Facebook we've generated their over on Facebook we've generated their name and their email right and that's name and their email right and that's name and their email right and that's what you're talking about what you're talking about what you're talking about absolutely absolutely absolutely and the beautiful thing is I'm sorry no and the beautiful thing is I'm sorry no and the beautiful thing is I'm sorry no go ahead go ahead I was just going to go ahead go ahead I was just going to go ahead go ahead I was just going to say the the beautiful thing is that say the the beautiful thing is that say the the beautiful thing is that we've we can generate a landing page we've we can generate a landing page we've we can generate a landing page when they click to get that content and when they click to get that content and when they click to get that content and on the landing page not only do they on the landing page not only do they on the landing page not only do they immediately get that content but immediately get that content but immediately get that content but directly beneath that button there's directly beneath that button there's directly beneath that button there's information about our church about our information about our church about our information about our church about our our services and so we can put the our services and so we can put the our services and so we can put the information right in front of them even information right in front of them even information right in front of them even before they have to get into the the before they have to get into the the before they have to get into the the email campaign yeah I love that okay so email campaign yeah I love that okay so email campaign yeah I love that okay so it's that's pretty cool we're using it's that's pretty cool we're using it's that's pretty cool we're using Facebook to to generate these Facebook to to generate these Facebook to to generate these semi-warm leads right uh they you know semi-warm leads right uh they you know semi-warm leads right uh they you know they they're like oh I'll take that free they they're like oh I'll take that free they they're like oh I'll take that free Easter kit right or whatever it is Easter kit right or whatever it is Easter kit right or whatever it is you're doing mom's kit Mom's Day kit now

you're doing mom's kit Mom's Day kit now you're doing mom's kit Mom's Day kit now you've got this name and email what have you've got this name and email what have you've got this name and email what have you been doing with uh with those emails you been doing with uh with those emails you been doing with uh with those emails to try and cultivate and have you seen to try and cultivate and have you seen to try and cultivate and have you seen any results where you know where people any results where you know where people any results where you know where people actually I mean the whole point of this actually I mean the whole point of this actually I mean the whole point of this is that we want to make Jesus famous but is that we want to make Jesus famous but is that we want to make Jesus famous but we really want people to show up to we really want people to show up to we really want people to show up to church so absolutely tell me about a church so absolutely tell me about a church so absolutely tell me about a little bit about what that's look like little bit about what that's look like little bit about what that's look like okay well uh we actually just ran the okay well uh we actually just ran the okay well uh we actually just ran the numbers numbers numbers um and you know when we do our lead um and you know when we do our lead um and you know when we do our lead generating campaign you know say if generating campaign you know say if generating campaign you know say if we've got we've got we've got estimated a hundred dollars we usually estimated a hundred dollars we usually estimated a hundred dollars we usually put about forty dollars of that towards put about forty dollars of that towards put about forty dollars of that towards lead generation versus sixty dollars of lead generation versus sixty dollars of lead generation versus sixty dollars of standard promotion and just using forty standard promotion and just using forty standard promotion and just using forty percent of what we've done I think we've percent of what we've done I think we've percent of what we've done I think we've invested in the last three months about invested in the last three months about invested in the last three months about a thousand dollars in our lead a thousand dollars in our lead a thousand dollars in our lead generation campaigns and we did the generation campaigns and we did the generation campaigns and we did the numbers and without even being able to numbers and without even being able to numbers and without even being able to see see see um like every single person who walked um like every single person who walked um like every single person who walked through the doors we just looked at one through the doors we just looked at one through the doors we just looked at one uh data point and that was our kids uh data point and that was our kids uh data point and that was our kids check it and we cross-referenced our check it and we cross-referenced our check it and we cross-referenced our numbers between those who numbers between those who numbers between those who um who were um on our email marketing campaign and um on our email marketing campaign and those who checked in for the first time those who checked in for the first time those who checked in for the first time and we had just in that point we had 10 and we had just in that point we had 10 and we had just in that point we had 10 families in the last three weeks that families in the last three weeks that families in the last three weeks that have walked through our doors have walked through our doors have walked through our doors um because of the of this campaign and um because of the of this campaign and um because of the of this campaign and so if you think about that I mean so if you think about that I mean so if you think about that I mean I mean it's hard to put a dollar amount I mean it's hard to put a dollar amount I mean it's hard to put a dollar amount of what is a successful dollar amount of what is a successful dollar amount of what is a successful dollar amount per family but it's worth it we have 10 per family but it's worth it we have 10 per family but it's worth it we have 10 families now who have been introduced families now who have been introduced families now who have been introduced who have walked through our doors and who have walked through our doors and who have walked through our doors and who are hearing God's word who otherwise

who are hearing God's word who otherwise who are hearing God's word who otherwise would have not would have not come in it would have not would have not come in it would have not would have not come in it at all that's okay I love this okay I at all that's okay I love this okay I at all that's okay I love this okay I know we're not in it for money but it know we're not in it for money but it know we're not in it for money but it takes money to run a church and we're takes money to run a church and we're takes money to run a church and we're definitely in it to help them connect definitely in it to help them connect definitely in it to help them connect with Jesus so absolutely praise God for with Jesus so absolutely praise God for with Jesus so absolutely praise God for that but that's amazing you you invested that but that's amazing you you invested that but that's amazing you you invested a thousand dollars you got at least that a thousand dollars you got at least that a thousand dollars you got at least that you were tracking 10 families to show up you were tracking 10 families to show up you were tracking 10 families to show up to church to church to church and I bet if you did the if you crunch and I bet if you did the if you crunch and I bet if you did the if you crunch the numbers and this is for our audience the numbers and this is for our audience the numbers and this is for our audience if you figure it out if you figure it out if you figure it out your overall Church giving over the your overall Church giving over the your overall Church giving over the course of a year and you divided that by course of a year and you divided that by course of a year and you divided that by the number of giving units you're going the number of giving units you're going the number of giving units you're going to come up with a number and that might to come up with a number and that might to come up with a number and that might be you know most churches might buy be you know most churches might buy be you know most churches might buy fifteen hundred dollars the average fifteen hundred dollars the average fifteen hundred dollars the average family gives about fifteen hundred family gives about fifteen hundred family gives about fifteen hundred dollars a year again we're not in this dollars a year again we're not in this dollars a year again we're not in this for money but you just have to do the for money but you just have to do the for money but you just have to do the math here so what you're seeing is you math here so what you're seeing is you math here so what you're seeing is you spend a thousand dollars and got 10 spend a thousand dollars and got 10 spend a thousand dollars and got 10 families to show up families to show up families to show up now that's pretty amazing because some now that's pretty amazing because some now that's pretty amazing because some of those families are going to stick of those families are going to stick of those families are going to stick right and be that they're going to make right and be that they're going to make right and be that they're going to make course on their home Church course on their home Church course on their home Church and so that just that Roi is is and so that just that Roi is is and so that just that Roi is is priceless not not only just for the priceless not not only just for the priceless not not only just for the money it's not the money standpoint the money it's not the money standpoint the money it's not the money standpoint the money standpoint aside but just from the money standpoint aside but just from the money standpoint aside but just from the fact that these people maybe didn't know fact that these people maybe didn't know fact that these people maybe didn't know Jesus and now they're now they're coming Jesus and now they're now they're coming Jesus and now they're now they're coming to church to church to church how amazing that that's exciting that's how amazing that that's exciting that's how amazing that that's exciting that's really cool stuff let me jump in here really cool stuff let me jump in here really cool stuff let me jump in here for a sec let me jump in here for a for a sec let me jump in here for a for a sec let me jump in here for a second because you know we've we have second because you know we've we have second because you know we've we have run run run bazillions of AD campaigns for thousands bazillions of AD campaigns for thousands bazillions of AD campaigns for thousands of churches and the question that we of churches and the question that we of churches and the question that we always get asked over and over again is

always get asked over and over again is always get asked over and over again is well if I spend this amount of money and well if I spend this amount of money and well if I spend this amount of money and I get this much traffic to my website I get this much traffic to my website I get this much traffic to my website how many people can I expect to show up how many people can I expect to show up how many people can I expect to show up on Sunday and what I want to highlight on Sunday and what I want to highlight on Sunday and what I want to highlight and what I want you to kind of dive into and what I want you to kind of dive into and what I want you to kind of dive into a little bit here Colt is that it was a little bit here Colt is that it was a little bit here Colt is that it was not the ad that got people through the not the ad that got people through the not the ad that got people through the door it was not even the piece of door it was not even the piece of door it was not even the piece of content that they downloaded the content that they downloaded the content that they downloaded the activity kit or whatever resource it was activity kit or whatever resource it was activity kit or whatever resource it was that was you were providing them that that was you were providing them that that was you were providing them that got them to the door it was your got them to the door it was your got them to the door it was your follow-up that probably got them through follow-up that probably got them through follow-up that probably got them through the door it's nurturing the relationship the door it's nurturing the relationship the door it's nurturing the relationship right I call those email campaigns right I call those email campaigns right I call those email campaigns you're you're plugging people into these you're you're plugging people into these you're you're plugging people into these these um Journeys you're using MailChimp these um Journeys you're using MailChimp these um Journeys you're using MailChimp rights or you're using Journeys and rights or you're using Journeys and rights or you're using Journeys and maybe maybe in here just a second and maybe maybe in here just a second and maybe maybe in here just a second and get you to explain what that looks like get you to explain what that looks like get you to explain what that looks like how many emails are going out how often how many emails are going out how often how many emails are going out how often you're sending emails what kind of you're sending emails what kind of you're sending emails what kind of content you're including in those you've content you're including in those you've content you're including in those you've already highlighted that a little bit already highlighted that a little bit already highlighted that a little bit but this is what Jason and I are but this is what Jason and I are but this is what Jason and I are emphasizing all the time it's it's not emphasizing all the time it's it's not emphasizing all the time it's it's not the ad and it's not necessarily the the ad and it's not necessarily the the ad and it's not necessarily the piece of content it's the follow-up that piece of content it's the follow-up that piece of content it's the follow-up that genuinely makes the difference because genuinely makes the difference because genuinely makes the difference because you have an opportunity to build you have an opportunity to build you have an opportunity to build relationship with someone before they've relationship with someone before they've relationship with someone before they've ever actually had an opportunity to walk ever actually had an opportunity to walk ever actually had an opportunity to walk through your door on a Sunday morning so through your door on a Sunday morning so through your door on a Sunday morning so talk to us a little bit about your talk to us a little bit about your talk to us a little bit about your follow-up strategy have there been follow-up strategy have there been follow-up strategy have there been things that you have specifically noted things that you have specifically noted things that you have specifically noted that maybe have worked better than that maybe have worked better than that maybe have worked better than others or just give us an overview of others or just give us an overview of others or just give us an overview of how the follow-up actually works how the follow-up actually works how the follow-up actually works absolutely uh well particularly with absolutely uh well particularly with absolutely uh well particularly with with the most recent campaign and with the most recent campaign and with the most recent campaign and typically we have like between three and typically we have like between three and typically we have like between three and five emails on a journey uh through five emails on a journey uh through five emails on a journey uh through MailChimp and so as I mentioned Facebook MailChimp and so as I mentioned Facebook MailChimp and so as I mentioned Facebook automatically gives us the information

automatically gives us the information automatically gives us the information and then we use a third-party software and then we use a third-party software and then we use a third-party software to upload that to MailChimp uh so we're to upload that to MailChimp uh so we're to upload that to MailChimp uh so we're not having to do anything to get these not having to do anything to get these not having to do anything to get these people started on the journey they get people started on the journey they get people started on the journey they get three to five emails and typically I try three to five emails and typically I try three to five emails and typically I try to start from the outside in so I want to start from the outside in so I want to start from the outside in so I want to give them content that connects to give them content that connects to give them content that connects directly to their family first directly to their family first directly to their family first um if it's about mothers I want to give um if it's about mothers I want to give um if it's about mothers I want to give them as I mentioned uh maybe a prayer them as I mentioned uh maybe a prayer them as I mentioned uh maybe a prayer guide something I can put in their hands guide something I can put in their hands guide something I can put in their hands we also uh if you don't know what if you we also uh if you don't know what if you we also uh if you don't know what if you know what right now media is our church know what right now media is our church know what right now media is our church pays for everybody who comes to our pays for everybody who comes to our pays for everybody who comes to our church church church um to have access to right now media um to have access to right now media um to have access to right now media which is like a streaming platform for which is like a streaming platform for which is like a streaming platform for Bible studies and we offer a free access Bible studies and we offer a free access Bible studies and we offer a free access to that and and parents can get on there to that and and parents can get on there to that and and parents can get on there and their kids can watch Veggie Tales or and their kids can watch Veggie Tales or and their kids can watch Veggie Tales or all sorts of great Christian cartoons all sorts of great Christian cartoons all sorts of great Christian cartoons and entertain attainment and entertain attainment and entertain attainment and so we offer a free sign up for that and so we offer a free sign up for that and so we offer a free sign up for that in that email so we're trying to give in that email so we're trying to give in that email so we're trying to give them things to help their family to help them things to help their family to help them things to help their family to help them better experience life together as them better experience life together as them better experience life together as a family and grow towards Christ and a family and grow towards Christ and a family and grow towards Christ and then as we get further down the list then as we get further down the list then as we get further down the list um like with the second email um like with the second email um like with the second email particularly with our Mother's Day particularly with our Mother's Day particularly with our Mother's Day campaign we have three emails so the campaign we have three emails so the campaign we have three emails so the first one we want to get something into first one we want to get something into first one we want to get something into their hand we want to find ways to their hand we want to find ways to their hand we want to find ways to connect with them with many of our other connect with them with many of our other connect with them with many of our other campaigns that's the one where I've said campaigns that's the one where I've said campaigns that's the one where I've said it's springtime here's some of the it's springtime here's some of the it's springtime here's some of the incredible events that you can take your incredible events that you can take your incredible events that you can take your family to maybe we have like car shows family to maybe we have like car shows family to maybe we have like car shows maybe there's some sort of big Fall maybe there's some sort of big Fall maybe there's some sort of big Fall Festival down in Oklahoma city so we Festival down in Oklahoma city so we Festival down in Oklahoma city so we want to talk about our community talk want to talk about our community talk want to talk about our community talk about ways that you can engage with your about ways that you can engage with your about ways that you can engage with your family and and just ways that outside of

family and and just ways that outside of family and and just ways that outside of just spreading the gospel ways that just spreading the gospel ways that just spreading the gospel ways that people can be better fathers better people can be better fathers better people can be better fathers better mothers and just have fun experiences mothers and just have fun experiences mothers and just have fun experiences making memories with their families making memories with their families making memories with their families because that's really what they clicked because that's really what they clicked because that's really what they clicked on when they wanted the activity guide on when they wanted the activity guide on when they wanted the activity guide so we want to give them more of that to so we want to give them more of that to so we want to give them more of that to begin with and at the bottom we say and begin with and at the bottom we say and begin with and at the bottom we say and by the way we want to invite you to our by the way we want to invite you to our by the way we want to invite you to our church and then like our second email church and then like our second email church and then like our second email which which might be going out five days which which might be going out five days which which might be going out five days later five to six days later the second later five to six days later the second later five to six days later the second one is one where we still give them some one is one where we still give them some one is one where we still give them some of that family activity but we give them of that family activity but we give them of that family activity but we give them a lot more information about our church a lot more information about our church a lot more information about our church uh particularly about our kids ministry uh particularly about our kids ministry uh particularly about our kids ministry about our youth ministry about ways about our youth ministry about ways about our youth ministry about ways their family can get involved and um and their family can get involved and um and their family can get involved and um and then buy the third one in this case then buy the third one in this case then buy the third one in this case um we give them specific information um we give them specific information um we give them specific information about we want to invite you back to our about we want to invite you back to our about we want to invite you back to our Mother's Day service this is what we're Mother's Day service this is what we're Mother's Day service this is what we're doing we're talking about you know X Y doing we're talking about you know X Y doing we're talking about you know X Y and Z and so it gives them a very and Z and so it gives them a very and Z and so it gives them a very specific directive and instructions on specific directive and instructions on specific directive and instructions on on you can visit click this button to on you can visit click this button to on you can visit click this button to find out more about how to get involved find out more about how to get involved find out more about how to get involved how to pre-register your kids to have how to pre-register your kids to have how to pre-register your kids to have the best experience this is who we are the best experience this is who we are the best experience this is who we are as Cornerstone can be a part of what as Cornerstone can be a part of what as Cornerstone can be a part of what we're doing we're doing we're doing wow now do you so I love that funnel and wow now do you so I love that funnel and wow now do you so I love that funnel and that's what we're talking about here that's what we're talking about here that's what we're talking about here it's a funnel right and so you don't it's a funnel right and so you don't it's a funnel right and so you don't want to be shy of you know inviting want to be shy of you know inviting want to be shy of you know inviting people to church but I think your people to church but I think your people to church but I think your strategy is spot on you don't want that strategy is spot on you don't want that strategy is spot on you don't want that to be the very first thing because hey to be the very first thing because hey to be the very first thing because hey they didn't really show interest to come they didn't really show interest to come they didn't really show interest to come to your church they're just downloading to your church they're just downloading to your church they're just downloading something now of value for them right something now of value for them right something now of value for them right and so you've reached them where they and so you've reached them where they and so you've reached them where they are but you sort of cultivated them to

are but you sort of cultivated them to are but you sort of cultivated them to set that stage to invite them to set that stage to invite them to set that stage to invite them to something at the church something at the church something at the church um what's been your your unsubscribe um what's been your your unsubscribe um what's been your your unsubscribe rate do you know what that is rate do you know what that is rate do you know what that is um let me see here right now we have 360 um let me see here right now we have 360 um let me see here right now we have 360 people on our list and or 360 people people on our list and or 360 people people on our list and or 360 people throughout the last five funnels throughout the last five funnels throughout the last five funnels um that we've done and I think we've um that we've done and I think we've um that we've done and I think we've only had 30 or 30 people unsubscribe only had 30 or 30 people unsubscribe only had 30 or 30 people unsubscribe uh but I don't know the percentage uh but I don't know the percentage uh but I don't know the percentage breakdown but it's not too bad that's breakdown but it's not too bad that's breakdown but it's not too bad that's not bad I think that's a big fear for not bad I think that's a big fear for not bad I think that's a big fear for people right it's like everyone's gonna people right it's like everyone's gonna people right it's like everyone's gonna unsubscribe no no not necessarily yeah unsubscribe no no not necessarily yeah unsubscribe no no not necessarily yeah let me let me let me share on that I was let me let me let me share on that I was let me let me let me share on that I was actually on a call with the church this actually on a call with the church this actually on a call with the church this morning and we were we were talking morning and we were we were talking morning and we were we were talking about this about this about this um I've got a church that did two um I've got a church that did two um I've got a church that did two different things to generate leads so in different things to generate leads so in different things to generate leads so in this this is going back a year and a this this is going back a year and a this this is going back a year and a half to a year two year and a half ago half to a year two year and a half ago half to a year two year and a half ago but they did a fall event where they but they did a fall event where they but they did a fall event where they collected names and email addresses from collected names and email addresses from collected names and email addresses from people at like a trump it was a sort of people at like a trump it was a sort of people at like a trump it was a sort of like a trunk or treat type of event and like a trunk or treat type of event and like a trunk or treat type of event and the goal was to take these names and the goal was to take these names and the goal was to take these names and these email addresses and then do a uh a these email addresses and then do a uh a these email addresses and then do a uh a drawing for some Amazon gift cards and drawing for some Amazon gift cards and drawing for some Amazon gift cards and so they did a Facebook live thing where so they did a Facebook live thing where so they did a Facebook live thing where they you know drew the numbers and they you know drew the numbers and they you know drew the numbers and people could claim their prizes and so people could claim their prizes and so people could claim their prizes and so they collected they collected they collected 120 150 email addresses and names and 120 150 email addresses and names and 120 150 email addresses and names and email addresses from people from their email addresses from people from their email addresses from people from their Community with that Community with that Community with that six months later they did an Easter six months later they did an Easter six months later they did an Easter activity kit and collected I think about activity kit and collected I think about activity kit and collected I think about 70 or so email addresses with the Easter 70 or so email addresses with the Easter 70 or so email addresses with the Easter activity kit and in both cases we activity kit and in both cases we activity kit and in both cases we actually built follow-up emails email

actually built follow-up emails email actually built follow-up emails email sequences Journeys for both of those sequences Journeys for both of those sequences Journeys for both of those groups groups groups for those that had signed up for the for those that had signed up for the for those that had signed up for the Amazon card for the fall thing the the Amazon card for the fall thing the the Amazon card for the fall thing the the Trunk or Treat the unsubscribe rate was Trunk or Treat the unsubscribe rate was Trunk or Treat the unsubscribe rate was like 75 almost everybody like 75 almost everybody like 75 almost everybody unsubscribed immediately when they got unsubscribed immediately when they got unsubscribed immediately when they got the first email inviting them sort of or the first email inviting them sort of or the first email inviting them sort of or you know promoting sort of the next you know promoting sort of the next you know promoting sort of the next thing or directing them towards the next thing or directing them towards the next thing or directing them towards the next activity of the church activity of the church activity of the church we have so far had zero people from that we have so far had zero people from that we have so far had zero people from that Easter activity kit list of the 72 or so Easter activity kit list of the 72 or so Easter activity kit list of the 72 or so they got none have unsubscribed and I they got none have unsubscribed and I they got none have unsubscribed and I think the difference is the difference think the difference is the difference think the difference is the difference is that we're you know you you talk is that we're you know you you talk is that we're you know you you talk about a funnel the funnel language that about a funnel the funnel language that about a funnel the funnel language that I like to use is you need to move people I like to use is you need to move people I like to use is you need to move people from knowing you to liking you to from knowing you to liking you to from knowing you to liking you to trusting you and when they know you like trusting you and when they know you like trusting you and when they know you like you and trust you they're more likely to you and trust you they're more likely to you and trust you they're more likely to walk through the front door and I think walk through the front door and I think walk through the front door and I think that the people who downloaded the that the people who downloaded the that the people who downloaded the Easter activity kit Not only was it a Easter activity kit Not only was it a Easter activity kit Not only was it a moment of knowledge I now know you I moment of knowledge I now know you I moment of knowledge I now know you I didn't know you before now I know you didn't know you before now I know you didn't know you before now I know you but you've also given me something that but you've also given me something that but you've also given me something that is of value to my family and so I like is of value to my family and so I like is of value to my family and so I like you I know you and I like you and since you I know you and I like you and since you I know you and I like you and since I know you and I like you and you're I know you and I like you and you're I know you and I like you and you're actually offering me other resources and actually offering me other resources and actually offering me other resources and other things that might be helpful for other things that might be helpful for other things that might be helpful for me and my family I'm gonna stay on your me and my family I'm gonna stay on your me and my family I'm gonna stay on your list and hopefully eventually that list and hopefully eventually that list and hopefully eventually that knowledge moves towards trust because knowledge moves towards trust because knowledge moves towards trust because you've demonstrated that you're actually you've demonstrated that you're actually you've demonstrated that you're actually here to help me to serve me to provide here to help me to serve me to provide here to help me to serve me to provide me something not just get me to your me something not just get me to your me something not just get me to your church right you're not asking me for church right you're not asking me for church right you're not asking me for money you're not asking me it's not okay money you're not asking me it's not okay money you're not asking me it's not okay exchange this now come to church exchange this now come to church exchange this now come to church exchange this now come to church it's we

exchange this now come to church it's we exchange this now come to church it's we really do want to Resource you we're really do want to Resource you we're really do want to Resource you we're going to provide you for some parenting going to provide you for some parenting going to provide you for some parenting resources some some books you might read resources some some books you might read resources some some books you might read or some blog posts that might be of or some blog posts that might be of or some blog posts that might be of interest or activities in the community interest or activities in the community interest or activities in the community that you can do with your family so I that you can do with your family so I that you can do with your family so I love your strategy there but and I I love your strategy there but and I I love your strategy there but and I I would say that you know in this would say that you know in this would say that you know in this particular case that I was looking at particular case that I was looking at particular case that I was looking at that was the biggest difference in those that was the biggest difference in those that was the biggest difference in those two campaigns is that one was simply hey two campaigns is that one was simply hey two campaigns is that one was simply hey give us your name and email address for give us your name and email address for give us your name and email address for a drawing which a lot of churches do and a drawing which a lot of churches do and a drawing which a lot of churches do and I don't think there's anything wrong I don't think there's anything wrong I don't think there's anything wrong with doing that but when you're actually with doing that but when you're actually with doing that but when you're actually exchanging that name in that email exchanging that name in that email exchanging that name in that email address on day one for something that address on day one for something that address on day one for something that has perceived value to it they're more has perceived value to it they're more has perceived value to it they're more likely to stay on your email list likely to stay on your email list likely to stay on your email list absolutely and we've tried that too you absolutely and we've tried that too you absolutely and we've tried that too you know we when we did the expansion from know we when we did the expansion from know we when we did the expansion from two services to three services we did a two services to three services we did a two services to three services we did a large marketing campaign and not only large marketing campaign and not only large marketing campaign and not only did we try to do digital leads from did we try to do digital leads from did we try to do digital leads from Facebook but just like you're saying uh Facebook but just like you're saying uh Facebook but just like you're saying uh we did an event where we gave away we did an event where we gave away we did an event where we gave away um an Xbox 360 and all sorts of fun um an Xbox 360 and all sorts of fun um an Xbox 360 and all sorts of fun things that people could sign up and we things that people could sign up and we things that people could sign up and we got their their names their email got their their names their email got their their names their email addresses and this is like at Community addresses and this is like at Community addresses and this is like at Community skate nights and fun events skate nights and fun events skate nights and fun events um and we got some great names I think um and we got some great names I think um and we got some great names I think that a very like large percent of those that a very like large percent of those that a very like large percent of those 30 people who have unsubscribed did come 30 people who have unsubscribed did come 30 people who have unsubscribed did come from that event because they were trying from that event because they were trying from that event because they were trying to get a tangible thing at that moment to get a tangible thing at that moment to get a tangible thing at that moment and the second they got their email they and the second they got their email they and the second they got their email they unsubscribed I think what you're saying unsubscribed I think what you're saying unsubscribed I think what you're saying is is is it's a bit of value right and it's not it's a bit of value right and it's not it's a bit of value right and it's not like you're looking for a free thing and like you're looking for a free thing and like you're looking for a free thing and you're gonna run but if you put you're gonna run but if you put you're gonna run but if you put something in their hands that helps them something in their hands that helps them something in their hands that helps them with life you just built a little bit of with life you just built a little bit of with life you just built a little bit of knowing and Trust knowing and Trust knowing and Trust right versus you know get a free Xbox right versus you know get a free Xbox right versus you know get a free Xbox kind of thing it's like I don't really kind of thing it's like I don't really kind of thing it's like I don't really you know there's there's no relationship

you know there's there's no relationship you know there's there's no relationship building at that point right absolutely building at that point right absolutely building at that point right absolutely and and when you give them that that and and when you give them that that and and when you give them that that sort of content uh as you said they feel sort of content uh as you said they feel sort of content uh as you said they feel like they they know you like you care like they they know you like you care like they they know you like you care about them like you're not just trying about them like you're not just trying about them like you're not just trying to get them to a church so that you they to get them to a church so that you they to get them to a church so that you they can start tithing as you said you can start tithing as you said you can start tithing as you said you actually want to Resource them with actually want to Resource them with actually want to Resource them with material they can be a blessing to their material they can be a blessing to their material they can be a blessing to their family family family yeah it's huge I love that let me let me yeah it's huge I love that let me let me yeah it's huge I love that let me let me ask you another question so what we're ask you another question so what we're ask you another question so what we're doing here in terms of marketing is is a doing here in terms of marketing is is a doing here in terms of marketing is is a little bit unconventional um you know little bit unconventional um you know little bit unconventional um you know the you're using the you're using the you're using um for the majority you're using content um for the majority you're using content um for the majority you're using content that missional marketing has created and that missional marketing has created and that missional marketing has created and so these Christmas kits activity kits so these Christmas kits activity kits so these Christmas kits activity kits Mother's Day kits you know they're Mother's Day kits you know they're Mother's Day kits you know they're they're not spiritual in nature there is they're not spiritual in nature there is they're not spiritual in nature there is some spiritual content in them but for some spiritual content in them but for some spiritual content in them but for the most part they're designed to be the most part they're designed to be the most part they're designed to be able to go into any family's hands able to go into any family's hands able to go into any family's hands whether they have a faith or not and be whether they have a faith or not and be whether they have a faith or not and be utilized utilized utilized um how Have you communicated with your um how Have you communicated with your um how Have you communicated with your leadership team about the type of leadership team about the type of leadership team about the type of advertising that you're doing and the advertising that you're doing and the advertising that you're doing and the marketing you're doing and what kind of marketing you're doing and what kind of marketing you're doing and what kind of conversations have you had with your conversations have you had with your conversations have you had with your leaders have they just like trusted you leaders have they just like trusted you leaders have they just like trusted you you know blindly to go and do what you know blindly to go and do what you know blindly to go and do what they've given you money and say you know they've given you money and say you know they've given you money and say you know cult go do whatever you want to do what cult go do whatever you want to do what cult go do whatever you want to do what kind of conversations have you had kind of conversations have you had kind of conversations have you had internally with your with your leaders internally with your with your leaders internally with your with your leaders and the other staff in your church well and the other staff in your church well and the other staff in your church well they very much do trust me but it did they very much do trust me but it did they very much do trust me but it did take it took some time you know our take it took some time you know our take it took some time you know our first campaign that we did first campaign that we did first campaign that we did um it was a very small campaign I think um it was a very small campaign I think um it was a very small campaign I think our first uh funnel marketing campaign our first uh funnel marketing campaign our first uh funnel marketing campaign was for promoting a revelation series was for promoting a revelation series was for promoting a revelation series um over a year and a half ago um over a year and a half ago um over a year and a half ago um um um and I think we only put like as far as

and I think we only put like as far as and I think we only put like as far as ad by maybe 400 or something behind it ad by maybe 400 or something behind it ad by maybe 400 or something behind it and we just wanted to experiment with it and we just wanted to experiment with it and we just wanted to experiment with it and just see how it worked and so I was and just see how it worked and so I was and just see how it worked and so I was able to track the the analytics after able to track the the analytics after able to track the the analytics after the fact present the pastor and say okay the fact present the pastor and say okay the fact present the pastor and say okay well it worked there like this and so well it worked there like this and so well it worked there like this and so now it's Easter time can I have a little now it's Easter time can I have a little now it's Easter time can I have a little bit more money then it's Christmas and bit more money then it's Christmas and bit more money then it's Christmas and then hey we're going to three services I then hey we're going to three services I then hey we're going to three services I really want to put this to the test and really want to put this to the test and really want to put this to the test and Easter and it's just kind of increased Easter and it's just kind of increased Easter and it's just kind of increased each time but it's proofing itself each time but it's proofing itself each time but it's proofing itself um um um numbers don't lie do they yeah and that's just numbers we count I mean and that's just numbers we count I mean you know that people show up and they you know that people show up and they you know that people show up and they don't necessarily raise their hand or don't necessarily raise their hand or don't necessarily raise their hand or they're watching online they're watching online they're watching online that you don't really necessarily know that you don't really necessarily know that you don't really necessarily know so there's a lot more so there's a lot more so there's a lot more I guess to say juice to squeeze out of I guess to say juice to squeeze out of I guess to say juice to squeeze out of that that the the investment you made that that the the investment you made that that the the investment you made you're able just to track the ones you you're able just to track the ones you you're able just to track the ones you do know the amount of ones you don't do know the amount of ones you don't do know the amount of ones you don't know is is hard to track but it's there know is is hard to track but it's there know is is hard to track but it's there right well as I mentioned we can only right well as I mentioned we can only right well as I mentioned we can only track at the moment like we're working track at the moment like we're working track at the moment like we're working on digital connect cards and kind of on digital connect cards and kind of on digital connect cards and kind of integrating that more into our system integrating that more into our system integrating that more into our system um but at the moment the only number we um but at the moment the only number we um but at the moment the only number we could track was from check-ins and so if could track was from check-ins and so if could track was from check-ins and so if there was 10 families with kids who there was 10 families with kids who there was 10 families with kids who checked in there's probably you know two checked in there's probably you know two checked in there's probably you know two or three more you know single units or or three more you know single units or or three more you know single units or parent or just a couple just coming to parent or just a couple just coming to parent or just a couple just coming to experienced church it's hard to tell but experienced church it's hard to tell but experienced church it's hard to tell but but yeah a lot more than what you can but yeah a lot more than what you can but yeah a lot more than what you can actually track yeah follow up actually track yeah follow up actually track yeah follow up all right let's let's we've got Bradley all right let's let's we've got Bradley all right let's let's we've got Bradley in this plane it's been a fantastic in this plane it's been a fantastic in this plane it's been a fantastic conversation conversation conversation um is there anything else that you're um is there anything else that you're um is there anything else that you're doing that you'd want to speak up that doing that you'd want to speak up that doing that you'd want to speak up that we didn't ask any you know if there's

we didn't ask any you know if there's we didn't ask any you know if there's anything a marketing wise strategy wise anything a marketing wise strategy wise anything a marketing wise strategy wise that you guys are implementing that you guys are implementing that you guys are implementing um you know apart from that we just do um you know apart from that we just do um you know apart from that we just do we still do a little bit of mailing we still do a little bit of mailing we still do a little bit of mailing mailers you know get print things to our mailers you know get print things to our mailers you know get print things to our our neighborhoods our neighborhoods our neighborhoods um we used to see a lot more uh return um we used to see a lot more uh return um we used to see a lot more uh return from that it gets less and less as the from that it gets less and less as the from that it gets less and less as the years go by I think people start to get years go by I think people start to get years go by I think people start to get a lot a lot of print in their mailbox a lot a lot of print in their mailbox a lot a lot of print in their mailbox and just throw it away and just throw it away and just throw it away um we're starting to put again more and um we're starting to put again more and um we're starting to put again more and more of our dollars towards digital more of our dollars towards digital more of our dollars towards digital marketing marketing marketing um I would just say if you know for um I would just say if you know for um I would just say if you know for pastors who are still new to this still pastors who are still new to this still pastors who are still new to this still new to digital marketing new to digital marketing new to digital marketing um it works it works if you're skittish um it works it works if you're skittish um it works it works if you're skittish about it if you're hesitant about it about it if you're hesitant about it about it if you're hesitant about it just try it out just try it out just try it out um your people are on Facebook your um your people are on Facebook your um your people are on Facebook your people are on Instagram they're on people are on Instagram they're on people are on Instagram they're on YouTube they're on Google and we want YouTube they're on Google and we want YouTube they're on Google and we want them to be able to see your Church front them to be able to see your Church front them to be able to see your Church front and center wherever they are this is the and center wherever they are this is the and center wherever they are this is the marketplace this is going out into the marketplace this is going out into the marketplace this is going out into the highways and the byways and telling highways and the byways and telling highways and the byways and telling people about Jesus this is uh just people about Jesus this is uh just people about Jesus this is uh just putting yourself out there where the putting yourself out there where the putting yourself out there where the people are people are people are and it's a way that you can actually and it's a way that you can actually and it's a way that you can actually track it's not just putting something on track it's not just putting something on track it's not just putting something on a billboard that maybe a lot of people a billboard that maybe a lot of people a billboard that maybe a lot of people look at and maybe they'll follow up look at and maybe they'll follow up look at and maybe they'll follow up there we are putting it right in front there we are putting it right in front there we are putting it right in front of them and we can track who's looking of them and we can track who's looking of them and we can track who's looking at it and we can we can put them in an at it and we can we can put them in an at it and we can we can put them in an email campaign where we can give them a email campaign where we can give them a email campaign where we can give them a direct invitation to the church direct direct invitation to the church direct direct invitation to the church direct uh follow-up actions I mean it's an uh follow-up actions I mean it's an uh follow-up actions I mean it's an incredible way to tell people about uh incredible way to tell people about uh incredible way to tell people about uh the good news of Jesus and particularly the good news of Jesus and particularly the good news of Jesus and particularly about what is happening in your church

Colt um yeah the big part of the reason Colt um yeah the big part of the reason you know you and I have been working you know you and I have been working you know you and I have been working together for a little over a year and a together for a little over a year and a together for a little over a year and a half or two and a half two and a half half or two and a half two and a half half or two and a half two and a half years yeah almost yeah whatever whatever years yeah almost yeah whatever whatever years yeah almost yeah whatever whatever it's been it feels like I feel like I've it's been it feels like I feel like I've it's been it feels like I feel like I've known you for a really long time and by known you for a really long time and by known you for a really long time and by the way for those of you who are the way for those of you who are the way for those of you who are watching on YouTube You Realize as you watching on YouTube You Realize as you watching on YouTube You Realize as you look at these three faces that one of look at these three faces that one of look at these three faces that one of them is not like the other right that's them is not like the other right that's them is not like the other right that's true um true um true um beautiful and Jason doesn't fit into he beautiful and Jason doesn't fit into he beautiful and Jason doesn't fit into he doesn't fit into that category doesn't fit into that category doesn't fit into that category um but one of the reasons I thought it um but one of the reasons I thought it um but one of the reasons I thought it was important to get you onto the show was important to get you onto the show was important to get you onto the show is because you are taking a very is because you are taking a very is because you are taking a very holistic approach to the lead generating holistic approach to the lead generating holistic approach to the lead generating marketing campaigns we we honestly I'm marketing campaigns we we honestly I'm marketing campaigns we we honestly I'm not calling out any of my dear friends not calling out any of my dear friends not calling out any of my dear friends at any of the other churches that we get at any of the other churches that we get at any of the other churches that we get to work with but we're generating lots to work with but we're generating lots to work with but we're generating lots and lots of leads for lots and lots of and lots of leads for lots and lots of and lots of leads for lots and lots of churches I had a call with a church churches I had a call with a church churches I had a call with a church yesterday who literally said oh yeah I yesterday who literally said oh yeah I yesterday who literally said oh yeah I forgot that I forgot that those leads forgot that I forgot that those leads forgot that I forgot that those leads were in there and I'm like that was the were in there and I'm like that was the were in there and I'm like that was the whole point the whole point of the whole point the whole point of the whole point the whole point of the campaign was to generate the leads and campaign was to generate the leads and campaign was to generate the leads and so you know missional marketing Jason so you know missional marketing Jason so you know missional marketing Jason and I have been singing this song for and I have been singing this song for and I have been singing this song for the better part of the last couple of the better part of the last couple of the better part of the last couple of years which is you know real connections years which is you know real connections years which is you know real connections with real people in your community a with real people in your community a with real people in your community a name and an email address attached and name and an email address attached and name and an email address attached and that's somebody that you can start doing that's somebody that you can start doing that's somebody that you can start doing Ministry with and our I think our own Ministry with and our I think our own Ministry with and our I think our own perspective on it has matured and we've perspective on it has matured and we've perspective on it has matured and we've you know streamlined a lot of the you know streamlined a lot of the you know streamlined a lot of the language that we're using and the way language that we're using and the way language that we're using and the way that we're doing it but I I really that we're doing it but I I really that we're doing it but I I really appreciate and celebrate you and what appreciate and celebrate you and what appreciate and celebrate you and what you're doing because you have taken the you're doing because you have taken the you're doing because you have taken the holistic approach to do the whole thing holistic approach to do the whole thing holistic approach to do the whole thing not just run the ads not just collect not just run the ads not just collect not just run the ads not just collect the names and the email addresses but the names and the email addresses but the names and the email addresses but now you've gone so far is to develop now you've gone so far is to develop now you've gone so far is to develop systems and processes to communicate to

systems and processes to communicate to systems and processes to communicate to those people post add click and now those people post add click and now those people post add click and now you're actually able to even track who's you're actually able to even track who's you're actually able to even track who's showing up at your services on Sunday showing up at your services on Sunday showing up at your services on Sunday morning and that's what churches are morning and that's what churches are morning and that's what churches are asking us questions about every single asking us questions about every single asking us questions about every single day and you're demonstrating that and so day and you're demonstrating that and so day and you're demonstrating that and so um you know I think you can share this um you know I think you can share this um you know I think you can share this podcast episode with your leaders go ask podcast episode with your leaders go ask podcast episode with your leaders go ask for a raise for a raise for a raise um have them call Jason and me and we'll um have them call Jason and me and we'll um have them call Jason and me and we'll be happy to uh to tell them that that be happy to uh to tell them that that be happy to uh to tell them that that you're knocking out of the park and we you're knocking out of the park and we you're knocking out of the park and we really appreciate you how do you how do really appreciate you how do you how do really appreciate you how do you how do you call cold if you want to get a hold you call cold if you want to get a hold you call cold if you want to get a hold of cold how do we get a hold of coal of cold how do we get a hold of coal of cold how do we get a hold of coal well you can visit cornerstone.tv that's well you can visit cornerstone.tv that's well you can visit cornerstone.tv that's our church website our church website our church website um I don't know if you guys want me to um I don't know if you guys want me to um I don't know if you guys want me to give my personal email address but but give my personal email address but but give my personal email address but but you can always contact me through the you can always contact me through the you can always contact me through the Church website of course it's totally up Church website of course it's totally up Church website of course it's totally up to you if I tell you what if you if if to you if I tell you what if you if if to you if I tell you what if you if if you want people to have your personal you want people to have your personal you want people to have your personal email address or phone number or email address or phone number or email address or phone number or whatever whatever whatever um I'll we put it in the show notes show um I'll we put it in the show notes show um I'll we put it in the show notes show notes and people connect with it there notes and people connect with it there notes and people connect with it there or they can just go to the church or they can just go to the church or they can just go to the church website I'm sure there's a form or a way website I'm sure there's a form or a way website I'm sure there's a form or a way that they contact you but I'm confident that they contact you but I'm confident that they contact you but I'm confident that somebody out there has some that somebody out there has some that somebody out there has some questions and needs a little coaching questions and needs a little coaching questions and needs a little coaching and uh I'm not offering you know your and uh I'm not offering you know your and uh I'm not offering you know your services to everyone in the world for services to everyone in the world for services to everyone in the world for free but hey that's actually just what free but hey that's actually just what free but hey that's actually just what happened so sorry if you get inundated happened so sorry if you get inundated happened so sorry if you get inundated with uh with phone calls and emails with with uh with phone calls and emails with with uh with phone calls and emails with people needing your help people needing your help people needing your help um but again appreciate you thanks so um but again appreciate you thanks so um but again appreciate you thanks so much for hanging out with us and being much for hanging out with us and being much for hanging out with us and being on the show today absolutely it's my on the show today absolutely it's my on the show today absolutely it's my pleasure thank you [Music] [Music] thank you