5 Free Tools Churches Should Be Using for Their Ministry | Jason and Bart

I have this little sticky note on my I have this little sticky note on my monitor over there and it says what monitor over there and it says what monitor over there and it says what you're not changing, you're choosing. you're not changing, you're choosing. you're not changing, you're choosing. So, if you go, well, we don't really So, if you go, well, we don't really So, if you go, well, we don't really like our project management system, but like our project management system, but like our project management system, but we've had it forever, so we just use it. we've had it forever, so we just use it. we've had it forever, so we just use it. That doesn't make any sense to me. That doesn't make any sense to me. That doesn't make any sense to me. If it If If you don't like it, change If it If If you don't like it, change If it If If you don't like it, change it. You're You're choosing it. You must it. You're You're choosing it. You must it. You're You're choosing it. You must really love it because you're choosing really love it because you're choosing really love it because you're choosing it. it. it. >> Welcome to the Missional Marketing >> Welcome to the Missional Marketing >> Welcome to the Missional Marketing Podcast, the 182nd Podcast, the 182nd Podcast, the 182nd edition of our show. My name is Bart edition of our show. My name is Bart edition of our show. My name is Bart Blair and I am joined by the CEO of Blair and I am joined by the CEO of Blair and I am joined by the CEO of Missional Marketing and Church Missional Marketing and Church Missional Marketing and Church Communications Group, Mr. Jason Hamrock. Communications Group, Mr. Jason Hamrock. Communications Group, Mr. Jason Hamrock. Hello, Jason. Hello, Jason. Hello, Jason. >> Hi, Bart. Oh, it's it's exciting. We're >> Hi, Bart. Oh, it's it's exciting. We're >> Hi, Bart. Oh, it's it's exciting. We're We're getting close to our goal of 200 We're getting close to our goal of 200 We're getting close to our goal of 200 this year. this year. this year. >> Uh we're going to hit 200. You know, in >> Uh we're going to hit 200. You know, in >> Uh we're going to hit 200. You know, in in the church world, if you read the old in the church world, if you read the old in the church world, if you read the old Carl George books on church growth, 200 Carl George books on church growth, 200 Carl George books on church growth, 200 is a barrier for churches in attendance. is a barrier for churches in attendance. is a barrier for churches in attendance. And And 200 200 podcast episodes seems And And 200 200 podcast episodes seems And And 200 200 podcast episodes seems to be a barrier for us, too. We've been to be a barrier for us, too. We've been to be a barrier for us, too. We've been working towards this. We've just been so working towards this. We've just been so working towards this. We've just been so busy and have had so much stuff going busy and have had so much stuff going busy and have had so much stuff going on. It's been difficult to get there. on. It's been difficult to get there. on. It's been difficult to get there. But hey, if you are new to our podcast, But hey, if you are new to our podcast, But hey, if you are new to our podcast, maybe this is the first time you've maybe this is the first time you've maybe this is the first time you've tuned in either on our YouTube channel tuned in either on our YouTube channel tuned in either on our YouTube channel or wherever you listen to your favorite or wherever you listen to your favorite or wherever you listen to your favorite podcast, uh we've been producing this podcast, uh we've been producing this podcast, uh we've been producing this podcast since the year 2020.

podcast since the year 2020. podcast since the year 2020. Uh and our goal is to help churches grow Uh and our goal is to help churches grow Uh and our goal is to help churches grow by leveraging digital marketing and by leveraging digital marketing and by leveraging digital marketing and effective communications. And today, we effective communications. And today, we effective communications. And today, we want to uh kind of highlight some free want to uh kind of highlight some free want to uh kind of highlight some free tools that we have we both believe that tools that we have we both believe that tools that we have we both believe that churches ought to be using. You know, churches ought to be using. You know, churches ought to be using. You know, churches Here Here's the deal. Churches churches Here Here's the deal. Churches churches Here Here's the deal. Churches always seem to have limited budgets when always seem to have limited budgets when always seem to have limited budgets when it comes to marketing communications it comes to marketing communications it comes to marketing communications resources, right? This is something that resources, right? This is something that resources, right? This is something that we bump up against all the time. And we we bump up against all the time. And we we bump up against all the time. And we think that churches should have pretty think that churches should have pretty think that churches should have pretty robust budgets. I mean, this is the robust budgets. I mean, this is the robust budgets. I mean, this is the world that we're in. You should have a world that we're in. You should have a world that we're in. You should have a good budget. Typically, Jason, I think good budget. Typically, Jason, I think good budget. Typically, Jason, I think you coach churches in saying, hey, you you coach churches in saying, hey, you you coach churches in saying, hey, you should have 3 to 5% of your annual should have 3 to 5% of your annual should have 3 to 5% of your annual budget dedicated towards marketing and budget dedicated towards marketing and budget dedicated towards marketing and digital outreach. And the reality is, digital outreach. And the reality is, digital outreach. And the reality is, every little tool that you subscribe to, every little tool that you subscribe to, every little tool that you subscribe to, everything that you do kind of eats away everything that you do kind of eats away everything that you do kind of eats away at some of that budget. So, why don't we at some of that budget. So, why don't we at some of that budget. So, why don't we highlight some free things that churches highlight some free things that churches highlight some free things that churches can be using that can actually help them can be using that can actually help them can be using that can actually help them maybe repurpose some of those monies for maybe repurpose some of those monies for maybe repurpose some of those monies for more intentional outreach-oriented more intentional outreach-oriented more intentional outreach-oriented stuff. And hopefully, uh hopefully we stuff. And hopefully, uh hopefully we stuff. And hopefully, uh hopefully we can even do a little coaching and can even do a little coaching and can even do a little coaching and teaching on how to use some of these teaching on how to use some of these teaching on how to use some of these tools today as well. You good with that?

tools today as well. You good with that? tools today as well. You good with that? >> I'm good with that. In fact, also it's >> I'm good with that. In fact, also it's >> I'm good with that. In fact, also it's just it's a good stewardship thing. just it's a good stewardship thing. just it's a good stewardship thing. >> Yeah. >> Yeah. >> Yeah. >> So, you know, I mean, not only for for >> So, you know, I mean, not only for for >> So, you know, I mean, not only for for small churches, also for big churches, small churches, also for big churches, small churches, also for big churches, too. Anybody your church you should be too. Anybody your church you should be too. Anybody your church you should be utilizing or thinking about some of utilizing or thinking about some of utilizing or thinking about some of these tools we're going to share. these tools we're going to share. these tools we're going to share. >> Anything that's free. Yeah, okay. So, >> Anything that's free. Yeah, okay. So, >> Anything that's free. Yeah, okay. So, we're going to we're these are not uh we're going to we're these are not uh we're going to we're these are not uh listed in any particular order saying listed in any particular order saying listed in any particular order saying best to worst. It kind of covers a a few best to worst. It kind of covers a a few best to worst. It kind of covers a a few um different elements of things that you um different elements of things that you um different elements of things that you can and should be doing uh as a as a can and should be doing uh as a as a can and should be doing uh as a as a church. I the first one it surprises me. church. I the first one it surprises me. church. I the first one it surprises me. You and I were just on the road last You and I were just on the road last You and I were just on the road last week. We met with multiple like many, week. We met with multiple like many, week. We met with multiple like many, many churches in some of our church many churches in some of our church many churches in some of our church communications roadshows. And I'm still communications roadshows. And I'm still communications roadshows. And I'm still blown away by how many churches are not blown away by how many churches are not blown away by how many churches are not using Canva. And as a nonprofit, if you using Canva. And as a nonprofit, if you using Canva. And as a nonprofit, if you are a 501c3, you can qualify for the are a 501c3, you can qualify for the are a 501c3, you can qualify for the Canva Pro account. Canva Pro account. Canva Pro account. It's free. You get all the features, all It's free. You get all the features, all It's free. You get all the features, all the AI, all the image generation, the AI, all the image generation, the AI, all the image generation, everything that you can imagine in everything that you can imagine in everything that you can imagine in Canva, and you can get it for free. Canva, and you can get it for free. Canva, and you can get it for free. Jason, what do you love about Canva? Jason, what do you love about Canva? Jason, what do you love about Canva? >> Well, I'm hope I'm guessing everybody >> Well, I'm hope I'm guessing everybody >> Well, I'm hope I'm guessing everybody just paused their just paused their just paused their podcast listening device to go register podcast listening device to go register podcast listening device to go register for free Canva. You should be doing for free Canva. You should be doing for free Canva. You should be doing this, but you're absolutely right, Bart.

this, but you're absolutely right, Bart. this, but you're absolutely right, Bart. I mean, it's one of those things we all I mean, it's one of those things we all I mean, it's one of those things we all have, you know, probably have some kind have, you know, probably have some kind have, you know, probably have some kind of a designer either outsourced or maybe of a designer either outsourced or maybe of a designer either outsourced or maybe you are the designer. you are the designer. you are the designer. You know, but just looking at a a Canva You know, but just looking at a a Canva You know, but just looking at a a Canva tool is phenomenal. I've been using it a tool is phenomenal. I've been using it a tool is phenomenal. I've been using it a lot lately, especially for AI lot lately, especially for AI lot lately, especially for AI generation. It has gotten really, really generation. It has gotten really, really generation. It has gotten really, really good. And sometimes you're looking for good. And sometimes you're looking for good. And sometimes you're looking for that that that you know, you're looking for that image you know, you're looking for that image you know, you're looking for that image you want to use, and it just doesn't you you want to use, and it just doesn't you you want to use, and it just doesn't you don't have time to go create a a staged don't have time to go create a a staged don't have time to go create a a staged you know, photograph thing and and get you know, photograph thing and and get you know, photograph thing and and get people in there. I'll tell you people in there. I'll tell you people in there. I'll tell you um it's it's really good. Now, you got um it's it's really good. Now, you got um it's it's really good. Now, you got to like I I was using it and actually it to like I I was using it and actually it to like I I was using it and actually it created an image for me and everybody created an image for me and everybody created an image for me and everybody was perfect. They were beautiful people. was perfect. They were beautiful people. was perfect. They were beautiful people. So, I had to tell it, "Hey, rough it up So, I had to tell it, "Hey, rough it up So, I had to tell it, "Hey, rough it up a little bit. Make it Make it a little bit. Make it Make it a little bit. Make it Make it realistic." Like And it did. And so, uh realistic." Like And it did. And so, uh realistic." Like And it did. And so, uh I mean I mean I mean all kinds of stuff, right? Design, all kinds of stuff, right? Design, all kinds of stuff, right? Design, graphics, you know, social posts, graphics, you know, social posts, graphics, you know, social posts, bulletins, presentation slides, you bulletins, presentation slides, you bulletins, presentation slides, you know, the pre-service slides. know, the pre-service slides. know, the pre-service slides. But I mean that's a that's a no-brainer But I mean that's a that's a no-brainer But I mean that's a that's a no-brainer uh for nonprofits. So, especially if, uh for nonprofits. So, especially if, uh for nonprofits. So, especially if, you know, if you're a church or you have you know, if you're a church or you have you know, if you're a church or you have a Christian a Christian a Christian school, you know, that's part of your school, you know, that's part of your school, you know, that's part of your Hey, have them share it. Share the love Hey, have them share it. Share the love Hey, have them share it. Share the love with those guys. Have them use it as with those guys. Have them use it as with those guys. Have them use it as well.

well. well. >> What I love about the Canva Pro account >> What I love about the Canva Pro account >> What I love about the Canva Pro account is that um you can have multiple users is that um you can have multiple users is that um you can have multiple users on it, so you can share it amongst on it, so you can share it amongst on it, so you can share it amongst multiple staff members if that's multiple staff members if that's multiple staff members if that's something that you need to do. You can something that you need to do. You can something that you need to do. You can also uh create an entire brand portfolio also uh create an entire brand portfolio also uh create an entire brand portfolio in it. So, if you have colors and logos in it. So, if you have colors and logos in it. So, if you have colors and logos and fonts that you want people to use, and fonts that you want people to use, and fonts that you want people to use, you can upload that into the Canva Pro you can upload that into the Canva Pro you can upload that into the Canva Pro and you can basically give your team and you can basically give your team and you can basically give your team instructions. Hey, these are the fonts instructions. Hey, these are the fonts instructions. Hey, these are the fonts that we use, these are the colors that that we use, these are the colors that that we use, these are the colors that we use, these are the versions of the we use, these are the versions of the we use, these are the versions of the logos that we use. I use it every single logos that we use. I use it every single logos that we use. I use it every single week. I I use it for week. I I use it for week. I I use it for sermon note bulletin insert. We don't sermon note bulletin insert. We don't sermon note bulletin insert. We don't create a bulletin, but we do have create a bulletin, but we do have create a bulletin, but we do have handout sermon notes that we hand out. I handout sermon notes that we hand out. I handout sermon notes that we hand out. I use it for the thumbnails for our our use it for the thumbnails for our our use it for the thumbnails for our our YouTube videos, YouTube channel. I use YouTube videos, YouTube channel. I use YouTube videos, YouTube channel. I use it for social media posts. Um we use it it for social media posts. Um we use it it for social media posts. Um we use it for slide deck, slide deck for slide deck, slide deck for slide deck, slide deck presentations. And And what I love about presentations. And And what I love about presentations. And And what I love about it is that you can start with some it is that you can start with some it is that you can start with some really, really great templates and with really, really great templates and with really, really great templates and with very, very little experience in graphic very, very little experience in graphic very, very little experience in graphic design, you can make them your own and design, you can make them your own and design, you can make them your own and and have really, really high quality and have really, really high quality and have really, really high quality visual images and visual graphics. Now, visual images and visual graphics. Now, visual images and visual graphics. Now, those of us who spend a lot of time in those of us who spend a lot of time in those of us who spend a lot of time in Canva, I can scroll through social media Canva, I can scroll through social media Canva, I can scroll through social media and I can look at some of the templates and I can look at some of the templates and I can look at some of the templates and I go, "Yep, that's a Canva template.

and I go, "Yep, that's a Canva template. and I go, "Yep, that's a Canva template. Yep, that's Canva. That's Canva." But Yep, that's Canva. That's Canva." But Yep, that's Canva. That's Canva." But the average person that you're the average person that you're the average person that you're presenting stuff to will have no idea presenting stuff to will have no idea presenting stuff to will have no idea that you just pulled a template off of that you just pulled a template off of that you just pulled a template off of Canva. So Canva. So Canva. So >> No, and you and you want to look good. I >> No, and you and you want to look good. I >> No, and you and you want to look good. I mean, you you got to up your game. Uh mean, you you got to up your game. Uh mean, you you got to up your game. Uh this this is a great tool. There's no this this is a great tool. There's no this this is a great tool. There's no reason why you should have, you know, reason why you should have, you know, reason why you should have, you know, kind of yucky, cruddy-looking, ugly kind of yucky, cruddy-looking, ugly kind of yucky, cruddy-looking, ugly slides, right? There's just no reason slides, right? There's just no reason slides, right? There's just no reason for it. They should be branded well, for it. They should be branded well, for it. They should be branded well, they should they should be uniform, they should they should be uniform, they should they should be uniform, right? And you can do that in Canva. right? And you can do that in Canva. right? And you can do that in Canva. >> Yeah, and it gives you I think that's >> Yeah, and it gives you I think that's >> Yeah, and it gives you I think that's the the game-changer there is it gives the the game-changer there is it gives the the game-changer there is it gives you the ability to have consistent, you the ability to have consistent, you the ability to have consistent, good-quality graphics everywhere you good-quality graphics everywhere you good-quality graphics everywhere you need to use graphics, and you don't have need to use graphics, and you don't have need to use graphics, and you don't have to be a graphic designer. You just have to be a graphic designer. You just have to be a graphic designer. You just have to be able to spot good graphic design to be able to spot good graphic design to be able to spot good graphic design or the type of graphic design that fits or the type of graphic design that fits or the type of graphic design that fits the context of your your church and your the context of your your church and your the context of your your church and your church community. So, uh we're going to church community. So, uh we're going to church community. So, uh we're going to link to uh the application page on the link to uh the application page on the link to uh the application page on the Canva website for the Canva for Canva website for the Canva for Canva website for the Canva for nonprofits. I applied for it, I think it nonprofits. I applied for it, I think it nonprofits. I applied for it, I think it took like a day to get approved. All you took like a day to get approved. All you took like a day to get approved. All you have to do is have your EIN for your have to do is have your EIN for your have to do is have your EIN for your 501c3, 501c3, 501c3, and uh and uh and uh bada bing, bada boom.

bada bing, bada boom. bada bing, bada boom. >> And by the way, by the way, maybe you're >> And by the way, by the way, maybe you're >> And by the way, by the way, maybe you're not a a 501c3, but you're part of a not a a 501c3, but you're part of a not a a 501c3, but you're part of a denomination. If your denomination denomination. If your denomination denomination. If your denomination headquarters has the 501c3, you can use headquarters has the 501c3, you can use headquarters has the 501c3, you can use that. that. that. >> Yes. Yes, you had do have I don't know >> Yes. Yes, you had do have I don't know >> Yes. Yes, you had do have I don't know exactly how it works with Canva, but I'm exactly how it works with Canva, but I'm exactly how it works with Canva, but I'm sure there is a way to do that. So, sure there is a way to do that. So, sure there is a way to do that. So, Canva for nonprofits, that is the first Canva for nonprofits, that is the first Canva for nonprofits, that is the first free tool in our five free tools. Now, free tool in our five free tools. Now, free tool in our five free tools. Now, the second one is going to feel like a the second one is going to feel like a the second one is going to feel like a little it it For most churches, they're little it it For most churches, they're little it it For most churches, they're going to be like, well, what do I do going to be like, well, what do I do going to be like, well, what do I do with this? So, we're going to have to with this? So, we're going to have to with this? So, we're going to have to explain a little bit what a church is explain a little bit what a church is explain a little bit what a church is supposed to do with it, but this is a supposed to do with it, but this is a supposed to do with it, but this is a tool made by Google, and it's called tool made by Google, and it's called tool made by Google, and it's called Google Search Console. Google Search Google Search Console. Google Search Google Search Console. Google Search Console is a free tool. It really Console is a free tool. It really Console is a free tool. It really provides you information, um but it's provides you information, um but it's provides you information, um but it's information that you can utilize and you information that you can utilize and you information that you can utilize and you can leverage for more content creation can leverage for more content creation can leverage for more content creation and other things that you can and should and other things that you can and should and other things that you can and should be doing in your website. Why don't you be doing in your website. Why don't you be doing in your website. Why don't you give a little overview of what Google give a little overview of what Google give a little overview of what Google Search Console is? Search Console is? Search Console is? >> I mean, >> I mean, >> I mean, I'm still amazed at how many church I'm still amazed at how many church I'm still amazed at how many church websites I look at and they don't even websites I look at and they don't even websites I look at and they don't even have Google Analytics. have Google Analytics. have Google Analytics. >> Yeah. >> Yeah. >> Yeah. >> And you >> And you >> And you you may Oh, we don't like Google. Well, you may Oh, we don't like Google. Well, you may Oh, we don't like Google. Well, you may not like Google, but 9 and 1/2 you may not like Google, but 9 and 1/2 you may not like Google, but 9 and 1/2 out of 10 people on this planet use out of 10 people on this planet use out of 10 people on this planet use Google who have a technology, right? So, Google who have a technology, right? So, Google who have a technology, right? So, Google still dominates, and so you Google still dominates, and so you Google still dominates, and so you really if you don't want to be found in really if you don't want to be found in really if you don't want to be found in Google, then avoid their tools.

Google, then avoid their tools. Google, then avoid their tools. But, you should use them. So, the But, you should use them. So, the But, you should use them. So, the Google, you know, Google Analytics, Google, you know, Google Analytics, Google, you know, Google Analytics, right? Google Search Console, right? Google Search Console, right? Google Search Console, it does just what it's a search console. it does just what it's a search console. it does just what it's a search console. It helps give insight into It helps give insight into It helps give insight into you know, how you show up in search, you know, how you show up in search, you know, how you show up in search, Google search, right? You can see what Google search, right? You can see what Google search, right? You can see what people are searching for people are searching for people are searching for or to find you or not find you. or to find you or not find you. or to find you or not find you. And And And actually does another thing it does is actually does another thing it does is actually does another thing it does is it really helps you make smarter it really helps you make smarter it really helps you make smarter decisions when it comes to your website. decisions when it comes to your website. decisions when it comes to your website. >> Yeah. >> Yeah. >> Yeah. This is the way I use Google Search This is the way I use Google Search This is the way I use Google Search Console Console Console regularly. regularly. regularly. One of the things that you can do in One of the things that you can do in One of the things that you can do in Google Search Console, you may not Google Search Console, you may not Google Search Console, you may not realize this. Most people don't realize realize this. Most people don't realize realize this. Most people don't realize this. Let's say you publish a website, this. Let's say you publish a website, this. Let's say you publish a website, your website's been up for a year, and your website's been up for a year, and your website's been up for a year, and you have 25 pages on your website. Did you have 25 pages on your website. Did you have 25 pages on your website. Did you know I know you know this, Jason, you know I know you know this, Jason, you know I know you know this, Jason, but I'm asking our audience. Did you but I'm asking our audience. Did you but I'm asking our audience. Did you know that you can have a website with 25 know that you can have a website with 25 know that you can have a website with 25 pages pages pages and not all of your pages show up on and not all of your pages show up on and not all of your pages show up on Google? Google? Google? Yes, that actually happens. And the way Yes, that actually happens. And the way Yes, that actually happens. And the way that you find out about that is you go that you find out about that is you go that you find out about that is you go to your Google Search Console account, to your Google Search Console account, to your Google Search Console account, and it will say, you have 25 pages and it will say, you have 25 pages and it will say, you have 25 pages crawled, you have six pages not indexed.

crawled, you have six pages not indexed. crawled, you have six pages not indexed. Well, what does non-indexed mean? Well, what does non-indexed mean? Well, what does non-indexed mean? Non-indexed means that Google had a Non-indexed means that Google had a Non-indexed means that Google had a problem or an issue with the page, and problem or an issue with the page, and problem or an issue with the page, and for some reason decided not to put it in for some reason decided not to put it in for some reason decided not to put it in its memory bank. So, you can in your its memory bank. So, you can in your its memory bank. So, you can in your Google Search Console see all the pages Google Search Console see all the pages Google Search Console see all the pages on your website that Google has not been on your website that Google has not been on your website that Google has not been able to or has refused to index. It will able to or has refused to index. It will able to or has refused to index. It will give you the reason why. You can then go give you the reason why. You can then go give you the reason why. You can then go and correct or fix the reason, and then and correct or fix the reason, and then and correct or fix the reason, and then you can resubmit your page from that you can resubmit your page from that you can resubmit your page from that from your website to Google Search from your website to Google Search from your website to Google Search Console to get into the queue to be Console to get into the queue to be Console to get into the queue to be recrawled so that it will get indexed. recrawled so that it will get indexed. recrawled so that it will get indexed. Anytime you add a new page or make a Anytime you add a new page or make a Anytime you add a new page or make a consequential update to a page on your consequential update to a page on your consequential update to a page on your website, you need to go to your Google website, you need to go to your Google website, you need to go to your Google Search Console account and submit that Search Console account and submit that Search Console account and submit that page to be indexed, right? So, you and I page to be indexed, right? So, you and I page to be indexed, right? So, you and I talk about this a lot. We talk about talk about this a lot. We talk about talk about this a lot. We talk about content creation. And Jason, one of content creation. And Jason, one of content creation. And Jason, one of Jason's Jason's Jason's he he he he stands on this soapbox all he he he he stands on this soapbox all he he he he stands on this soapbox all the time. Your pastor preaches a sermon the time. Your pastor preaches a sermon the time. Your pastor preaches a sermon every single week. You should take the every single week. You should take the every single week. You should take the transcript from that sermon and you transcript from that sermon and you transcript from that sermon and you should create a unique page on your should create a unique page on your should create a unique page on your website that's either a blog post or website that's either a blog post or website that's either a blog post or show notes or something that show notes or something that show notes or something that extrapolates that content and makes it extrapolates that content and makes it extrapolates that content and makes it searchable and findable on the internet.

searchable and findable on the internet. searchable and findable on the internet. But just creating the page is only part But just creating the page is only part But just creating the page is only part of the process. of the process. of the process. You then need to go to Google Search You then need to go to Google Search You then need to go to Google Search Console and submit that page to Google Console and submit that page to Google Console and submit that page to Google so that Google finds the page, crawls so that Google finds the page, crawls so that Google finds the page, crawls the page, and indexes the page so that the page, and indexes the page so that the page, and indexes the page so that it can return that page in the search it can return that page in the search it can return that page in the search results. Now, it could eventually happen results. Now, it could eventually happen results. Now, it could eventually happen organically, but you shortcut the organically, but you shortcut the organically, but you shortcut the process by using Google Search Console process by using Google Search Console process by using Google Search Console to do that. Anything else that you to do that. Anything else that you to do that. Anything else that you wanted to add about Google Search wanted to add about Google Search wanted to add about Google Search Console? Console? Console? >> A couple things. One thing is if you're >> A couple things. One thing is if you're >> A couple things. One thing is if you're on a third party proprietary, on a third party proprietary, on a third party proprietary, you know, you know, you know, website hosting company, I'm not going website hosting company, I'm not going website hosting company, I'm not going to give any names, but you you want to to give any names, but you you want to to give any names, but you you want to you want to really double-check to make you want to really double-check to make you want to really double-check to make sure that uh you're not being blocked. sure that uh you're not being blocked. sure that uh you're not being blocked. Like it's not inadvertently blocking, Like it's not inadvertently blocking, Like it's not inadvertently blocking, you know, crawlers from calling your you know, crawlers from calling your you know, crawlers from calling your website. I found that out the other day website. I found that out the other day website. I found that out the other day with the church and it was blocking AI with the church and it was blocking AI with the church and it was blocking AI from crawling their website. from crawling their website. from crawling their website. Ouch. You you you don't want LLMs to not Ouch. You you you don't want LLMs to not Ouch. You you you don't want LLMs to not be able to crawl your site. Right. Just be able to crawl your site. Right. Just be able to crawl your site. Right. Just a FYI there. But yeah, using the Google a FYI there. But yeah, using the Google a FYI there. But yeah, using the Google Search Console, especially with that new Search Console, especially with that new Search Console, especially with that new content We're actually going to get into content We're actually going to get into content We're actually going to get into it a little bit here in in the next it a little bit here in in the next it a little bit here in in the next point. Is so critical, guys. And if you point. Is so critical, guys. And if you point. Is so critical, guys. And if you don't What Bart just walked you through, don't What Bart just walked you through, don't What Bart just walked you through, you're like, "What did he say?" Hey, go you're like, "What did he say?" Hey, go you're like, "What did he say?" Hey, go to Claude or ChatGPT to Claude or ChatGPT to Claude or ChatGPT and say, "How do I and say, "How do I and say, "How do I make sure I submit my new content in make sure I submit my new content in make sure I submit my new content in Google Search Console?" And let it walk Google Search Console?" And let it walk Google Search Console?" And let it walk you through step-by-step, cuz you through step-by-step, cuz you through step-by-step, cuz Google Google Google the Search Console isn't the same or it the Search Console isn't the same or it the Search Console isn't the same or it it it evolves. It So, that by the time it it evolves. It So, that by the time it it evolves. It So, that by the time you're listening to this podcast, it you're listening to this podcast, it you're listening to this podcast, it might have evolved a little bit more.

might have evolved a little bit more. might have evolved a little bit more. So, you you just use use ChatGPT. So, you you just use use ChatGPT. So, you you just use use ChatGPT. >> I I will say this, not all of Google's >> I I will say this, not all of Google's >> I I will say this, not all of Google's tools, ad building platforms, or Google tools, ad building platforms, or Google tools, ad building platforms, or Google Analytics. Google Analytics is just like Analytics. Google Analytics is just like Analytics. Google Analytics is just like the the the most recent version of the the the most recent version of the the the most recent version of Google Analytics is brutal. I find it so Google Analytics is brutal. I find it so Google Analytics is brutal. I find it so hard to find what I'm looking for and hard to find what I'm looking for and hard to find what I'm looking for and navigate. But, Google Search Console, of navigate. But, Google Search Console, of navigate. But, Google Search Console, of all the Google tools, they have managed all the Google tools, they have managed all the Google tools, they have managed to keep that relatively simple to to keep that relatively simple to to keep that relatively simple to understand. I'm not I'm like I'm not a understand. I'm not I'm like I'm not a understand. I'm not I'm like I'm not a super technical geek out person. I've super technical geek out person. I've super technical geek out person. I've been able to figure out how to use been able to figure out how to use been able to figure out how to use Google Search Console pretty Google Search Console pretty Google Search Console pretty intuitively. And um again, find a intuitively. And um again, find a intuitively. And um again, find a YouTube video or ask ChatGPT to walk you YouTube video or ask ChatGPT to walk you YouTube video or ask ChatGPT to walk you through the process. It's pretty simple. through the process. It's pretty simple. through the process. It's pretty simple. The other thing that I like about Google The other thing that I like about Google The other thing that I like about Google Search Console is when you have it set Search Console is when you have it set Search Console is when you have it set up, up, up, Google will actually send you an email Google will actually send you an email Google will actually send you an email at the end of every month and tell you, at the end of every month and tell you, at the end of every month and tell you, "We've crawled and indexed four new "We've crawled and indexed four new "We've crawled and indexed four new pages from your website, or we've found pages from your website, or we've found pages from your website, or we've found pages on your website that there are pages on your website that there are pages on your website that there are issues on." One one of the things I've issues on." One one of the things I've issues on." One one of the things I've been doing, we've been teaching churches been doing, we've been teaching churches been doing, we've been teaching churches to to do this for AI search, which is to to do this for AI search, which is to to do this for AI search, which is add schema markup on their pages. I've add schema markup on their pages. I've add schema markup on their pages. I've been using AI to write the schema for been using AI to write the schema for been using AI to write the schema for the pages on my church website, but what the pages on my church website, but what the pages on my church website, but what I've discovered is that sometimes AI I've discovered is that sometimes AI I've discovered is that sometimes AI makes mistakes in the schema. So, I add makes mistakes in the schema. So, I add makes mistakes in the schema. So, I add it, and then Google will tell me, "Hey, it, and then Google will tell me, "Hey, it, and then Google will tell me, "Hey, there are some critical errors on this there are some critical errors on this there are some critical errors on this page." And then I go and look at it, and page." And then I go and look at it, and page." And then I go and look at it, and one of the critical errors, it's part of one of the critical errors, it's part of one of the critical errors, it's part of the the schema that AI wrote for me. So, the the schema that AI wrote for me. So, the the schema that AI wrote for me. So, I have to go back to AI and go, "Hey, I have to go back to AI and go, "Hey, I have to go back to AI and go, "Hey, Google's telling me there are these Google's telling me there are these Google's telling me there are these problems with the schema." And you know problems with the schema." And you know problems with the schema." And you know what my buddy Claude does? My buddy what my buddy Claude does? My buddy what my buddy Claude does? My buddy Claude then goes, "You're right. I made Claude then goes, "You're right. I made Claude then goes, "You're right. I made a mistake when I wrote that code. Let me

a mistake when I wrote that code. Let me a mistake when I wrote that code. Let me rewrite it for you." So, you know, it it rewrite it for you." So, you know, it it rewrite it for you." So, you know, it it Google Search Console is I I I when I Google Search Console is I I I when I Google Search Console is I I I when I discovered it and started using it, it discovered it and started using it, it discovered it and started using it, it became a game-changer for me. became a game-changer for me. became a game-changer for me. >> Bart uses this phrase in the road shows >> Bart uses this phrase in the road shows >> Bart uses this phrase in the road shows that says, that says, that says, "The A in AI does not stand for "The A in AI does not stand for "The A in AI does not stand for accurate. accurate. accurate. >> Yes, that is true. It does not. >> Yes, that is true. It does not. >> Yes, that is true. It does not. >> It's part of it's all you better double >> It's part of it's all you better double >> It's part of it's all you better double check the work it's doing. check the work it's doing. check the work it's doing. >> Yes, it it is it is not it is is not >> Yes, it it is it is not it is is not >> Yes, it it is it is not it is is not always accurate. So yes, trust but always accurate. So yes, trust but always accurate. So yes, trust but verify. Okay. All right. verify. Okay. All right. verify. Okay. All right. Well on the topic of SEO and GEO, the Well on the topic of SEO and GEO, the Well on the topic of SEO and GEO, the next tool that we have in our next tool that we have in our next tool that we have in our list of free tools that churches should list of free tools that churches should list of free tools that churches should be using in their ministry is a plugin be using in their ministry is a plugin be using in their ministry is a plugin for Google Chrome called SEO meta in one for Google Chrome called SEO meta in one for Google Chrome called SEO meta in one click. It's the clunkiest name. It's the click. It's the clunkiest name. It's the click. It's the clunkiest name. It's the clunkiest name for one of the greatest clunkiest name for one of the greatest clunkiest name for one of the greatest tools. SEO meta in one click. You demo tools. SEO meta in one click. You demo tools. SEO meta in one click. You demo this for churches often. Why don't you this for churches often. Why don't you this for churches often. Why don't you share a little bit about what you love? share a little bit about what you love? share a little bit about what you love? >> every time I'm on with a cult church I'm >> every time I'm on with a cult church I'm >> every time I'm on with a cult church I'm like, "Guys, download this tool. It is like, "Guys, download this tool. It is like, "Guys, download this tool. It is going to be a game changer for you. It's going to be a game changer for you. It's going to be a game changer for you. It's free. SEO meta in one click." It's a free. SEO meta in one click." It's a free. SEO meta in one click." It's a It's a big red S. Then you that's how It's a big red S. Then you that's how It's a big red S. Then you that's how you know you got it. So go to extensions you know you got it. So go to extensions you know you got it. So go to extensions in Chrome and look for it, download it, in Chrome and look for it, download it, in Chrome and look for it, download it, and then pin it to your bar. When you're and then pin it to your bar. When you're and then pin it to your bar. When you're on your any page of your website, you on your any page of your website, you on your any page of your website, you can click on it. What I like about this can click on it. What I like about this can click on it. What I like about this tool, there's like three things that I tool, there's like three things that I tool, there's like three things that I always always always want to want to want to highlight from this tool. Now that's not highlight from this tool. Now that's not highlight from this tool. Now that's not the only three things you do for SEO or the only three things you do for SEO or the only three things you do for SEO or GEO.

GEO. GEO. SEO is search engine optimization, SEO is search engine optimization, SEO is search engine optimization, optimizing your website to be found in optimizing your website to be found in optimizing your website to be found in search engines like Google, search engines like Google, search engines like Google, Bing, Yahoo, that kind of thing. Bing, Yahoo, that kind of thing. Bing, Yahoo, that kind of thing. GEO is generative engine optimization. GEO is generative engine optimization. GEO is generative engine optimization. Think AI, think large language models Think AI, think large language models Think AI, think large language models like Claude, ChatGPT, Gemini, Grok. like Claude, ChatGPT, Gemini, Grok. like Claude, ChatGPT, Gemini, Grok. Those are large language models. You Those are large language models. You Those are large language models. You want to GEO your website for large want to GEO your website for large want to GEO your website for large language and you want to SEO for your language and you want to SEO for your language and you want to SEO for your for Google. Okay, so this for Google. Okay, so this for Google. Okay, so this plugin, there's three things that I I plugin, there's three things that I I plugin, there's three things that I I just love I look at it. It first is the just love I look at it. It first is the just love I look at it. It first is the title. It shows you the title of the title. It shows you the title of the title. It shows you the title of the page and so often we don't realize that page and so often we don't realize that page and so often we don't realize that Google's looking that. That's good SEO Google's looking that. That's good SEO Google's looking that. That's good SEO juice. You should always have your juice. You should always have your juice. You should always have your church name and your city and state in church name and your city and state in church name and your city and state in your title every page. Kids city and you your title every page. Kids city and you your title every page. Kids city and you know, church city state, right? Get for know, church city state, right? Get for know, church city state, right? Get for the kids page. the kids page. the kids page. The second thing is the meta The second thing is the meta The second thing is the meta description. description. description. The meta description is that little The meta description is that little The meta description is that little sentence underneath Google search where sentence underneath Google search where sentence underneath Google search where it has a name of a business and there's it has a name of a business and there's it has a name of a business and there's like a sentence right there. That's the like a sentence right there. That's the like a sentence right there. That's the meta description. That meta description meta description. That meta description meta description. That meta description needs to be right written intentionally.

needs to be right written intentionally. needs to be right written intentionally. And Google's Google's going to pull it And Google's Google's going to pull it And Google's Google's going to pull it one for you if you don't If you choose one for you if you don't If you choose one for you if you don't If you choose not to tell Google, "Hey, here's our not to tell Google, "Hey, here's our not to tell Google, "Hey, here's our meta description." They're just going to meta description." They're just going to meta description." They're just going to randomly pull something from your from randomly pull something from your from randomly pull something from your from your website. It may be good, it may not your website. It may be good, it may not your website. It may be good, it may not be good. That's not the point. It Well, be good. That's not the point. It Well, be good. That's not the point. It Well, it is for users. You want some You want it is for users. You want some You want it is for users. You want some You want to say something intelligent and invite to say something intelligent and invite to say something intelligent and invite them to church. But more importantly, if them to church. But more importantly, if them to church. But more importantly, if you're neglecting telling Google, "Hey, you're neglecting telling Google, "Hey, you're neglecting telling Google, "Hey, we don't really care, you know, pick one we don't really care, you know, pick one we don't really care, you know, pick one Google, we don't really care." You're Google, we don't really care." You're Google, we don't really care." You're basically saying to Google, "Yeah, we basically saying to Google, "Yeah, we basically saying to Google, "Yeah, we don't really care about our website, so don't really care about our website, so don't really care about our website, so you know, go ahead ding us on our SEO you know, go ahead ding us on our SEO you know, go ahead ding us on our SEO because eh, we don't care." because eh, we don't care." because eh, we don't care." No, you do care. And so, you want to No, you do care. And so, you want to No, you do care. And so, you want to tell Google every page of your website, tell Google every page of your website, tell Google every page of your website, "Here's our meta description." That's "Here's our meta description." That's "Here's our meta description." That's the second thing. The third thing is the second thing. The third thing is the second thing. The third thing is your headings, H1, H2, H3, 4, 5, and 6. your headings, H1, H2, H3, 4, 5, and 6. your headings, H1, H2, H3, 4, 5, and 6. Now, Google Now, Google Now, Google really cares a lot about H1s, H2s and really cares a lot about H1s, H2s and really cares a lot about H1s, H2s and and I've learned recently they really and I've learned recently they really and I've learned recently they really look at H3s. They don't crawl 4, 5, or look at H3s. They don't crawl 4, 5, or look at H3s. They don't crawl 4, 5, or 6. I learned this recently. And the goal 6. I learned this recently. And the goal 6. I learned this recently. And the goal of H1, 2, or 3 is you only want to have of H1, 2, or 3 is you only want to have of H1, 2, or 3 is you only want to have one H1 for each page of your website.

one H1 for each page of your website. one H1 for each page of your website. Think of a book. Think of a book. Think of a book. Think of a book. If you pick up a book Think of a book. If you pick up a book Think of a book. If you pick up a book you know, in in the library and you saw you know, in in the library and you saw you know, in in the library and you saw three titles and they're completely three titles and they're completely three titles and they're completely different like titles, would you be kind different like titles, would you be kind different like titles, would you be kind of confused as to what this book is of confused as to what this book is of confused as to what this book is about? Well, that's what Google about? Well, that's what Google about? Well, that's what Google experiences when they're looking at the experiences when they're looking at the experiences when they're looking at the homepage of your website and you have homepage of your website and you have homepage of your website and you have multiple H1s. You're confusing Google. multiple H1s. You're confusing Google. multiple H1s. You're confusing Google. Only have one. Only have one. Only have one. H2s are like subtitles. You can have H2s are like subtitles. You can have H2s are like subtitles. You can have several of those that relate to the several of those that relate to the several of those that relate to the title of this page and then have H3s title of this page and then have H3s title of this page and then have H3s that kind of get a little bit further that kind of get a little bit further that kind of get a little bit further down into that. Could be a you know, a down into that. Could be a you know, a down into that. Could be a you know, a more of a sentence type of a thing. more of a sentence type of a thing. more of a sentence type of a thing. But that little SEO meta in one click, But that little SEO meta in one click, But that little SEO meta in one click, guys, it's such a great easy tool to guys, it's such a great easy tool to guys, it's such a great easy tool to overview each page of your website and overview each page of your website and overview each page of your website and have a quick little look. Are we doing have a quick little look. Are we doing have a quick little look. Are we doing well in our title, our meta description, well in our title, our meta description, well in our title, our meta description, and our headings? Free tool, download it and our headings? Free tool, download it and our headings? Free tool, download it and use it every time you're on your and use it every time you're on your and use it every time you're on your website. website. website. >> We have so many podcast episodes that we >> We have so many podcast episodes that we >> We have so many podcast episodes that we have done over the last 6 years on the have done over the last 6 years on the have done over the last 6 years on the topic of search engine optimization, topic of search engine optimization, topic of search engine optimization, SEO. Um again, if you're new to our SEO. Um again, if you're new to our SEO. Um again, if you're new to our show, make sure that you go back through show, make sure that you go back through show, make sure that you go back through our archives. We'll link to a few of our archives. We'll link to a few of our archives. We'll link to a few of those, maybe some of the more recent those, maybe some of the more recent those, maybe some of the more recent ones here in the show notes of this ones here in the show notes of this ones here in the show notes of this episode. Um but we want you Here's the episode. Um but we want you Here's the episode. Um but we want you Here's the deal. We talk more and more, and we have deal. We talk more and more, and we have deal. We talk more and more, and we have lately, about artificial intelligence lately, about artificial intelligence lately, about artificial intelligence and kind of the overlap and kind of the overlap and kind of the overlap between SEO, search engine optimization, between SEO, search engine optimization, between SEO, search engine optimization, and GEO, generative engine optimization.

and GEO, generative engine optimization. and GEO, generative engine optimization. The fundamentals of SEO are the same as The fundamentals of SEO are the same as The fundamentals of SEO are the same as the fundamentals of GEO. If you don't the fundamentals of GEO. If you don't the fundamentals of GEO. If you don't have good SEO, you will never have good have good SEO, you will never have good have good SEO, you will never have good GEO. So, you do need to you do need to GEO. So, you do need to you do need to GEO. So, you do need to you do need to continue learning about search engine continue learning about search engine continue learning about search engine optimization. Yes, there is a shift, optimization. Yes, there is a shift, optimization. Yes, there is a shift, more people are doing their searches in more people are doing their searches in more people are doing their searches in chat or Claude or Perplexity or Grok, chat or Claude or Perplexity or Grok, chat or Claude or Perplexity or Grok, and that's changing a little bit of the and that's changing a little bit of the and that's changing a little bit of the landscape in terms of the way people are landscape in terms of the way people are landscape in terms of the way people are using the internet, but the fundamentals using the internet, but the fundamentals using the internet, but the fundamentals are the same in terms of the way that are the same in terms of the way that are the same in terms of the way that you optimize your pages on your site. you optimize your pages on your site. you optimize your pages on your site. It's the beginning point. It's not the It's the beginning point. It's not the It's the beginning point. It's not the end point, but it is a beginning point. end point, but it is a beginning point. end point, but it is a beginning point. So, SEO meta in one click, that's been a So, SEO meta in one click, that's been a So, SEO meta in one click, that's been a long-time favorite of our whole team, long-time favorite of our whole team, long-time favorite of our whole team, and uh and uh and uh >> Yep. Yeah, that's another free tool. >> Yep. Yeah, that's another free tool. >> Yep. Yeah, that's another free tool. Now, Now, Now, >> Talk about the next one, Mark. What do >> Talk about the next one, Mark. What do >> Talk about the next one, Mark. What do you think? you think? you think? >> free tool uh is one that we got on the >> free tool uh is one that we got on the >> free tool uh is one that we got on the call, I asked Jason if he'd ever heard call, I asked Jason if he'd ever heard call, I asked Jason if he'd ever heard of it before, he's like, "Nope, don't of it before, he's like, "Nope, don't of it before, he's like, "Nope, don't know this one." Um this is a new a know this one." Um this is a new a know this one." Um this is a new a relatively new one to me, okay? So, I'm relatively new one to me, okay? So, I'm relatively new one to me, okay? So, I'm just going to tell you, I have a little just going to tell you, I have a little just going to tell you, I have a little bit of experience with it, um but it is bit of experience with it, um but it is bit of experience with it, um but it is an email platform called Brevo. I I an email platform called Brevo. I I an email platform called Brevo. I I guess that's how you pronounce it, b r e guess that's how you pronounce it, b r e guess that's how you pronounce it, b r e v o. Now, I'm a v o. Now, I'm a v o. Now, I'm a Texas Longhorn, and we have this very Texas Longhorn, and we have this very Texas Longhorn, and we have this very large uh animal uh named Bevo. Uh he large uh animal uh named Bevo. Uh he large uh animal uh named Bevo. Uh he doesn't have an r in his name, it's doesn't have an r in his name, it's doesn't have an r in his name, it's Brevo. So that's why I'm pronouncing it Brevo. So that's why I'm pronouncing it Brevo. So that's why I'm pronouncing it Brevo cuz it looks like Brevo with an R Brevo cuz it looks like Brevo with an R Brevo cuz it looks like Brevo with an R in the middle. Brevo email. Now, the in the middle. Brevo email. Now, the in the middle. Brevo email. Now, the reason I've recently started using Brevo reason I've recently started using Brevo reason I've recently started using Brevo is that some of you will know this.

is that some of you will know this. is that some of you will know this. Those of you who are in smaller or Those of you who are in smaller or Those of you who are in smaller or normal size churches, if you've been normal size churches, if you've been normal size churches, if you've been using Mailchimp, Mailchimp just choked a using Mailchimp, Mailchimp just choked a using Mailchimp, Mailchimp just choked a lot of us out by basically saying, "You lot of us out by basically saying, "You lot of us out by basically saying, "You have too many subscribers in your email have too many subscribers in your email have too many subscribers in your email list to have a free account and we're list to have a free account and we're list to have a free account and we're going to start charging you or you can't going to start charging you or you can't going to start charging you or you can't send emails." In fact, they recently send emails." In fact, they recently send emails." In fact, they recently throttled the all the way down to 200 throttled the all the way down to 200 throttled the all the way down to 200 contacts in your email list. Well, if contacts in your email list. Well, if contacts in your email list. Well, if you have a church of 300 or 400 or 500 you have a church of 300 or 400 or 500 you have a church of 300 or 400 or 500 or 600 people, now all of a sudden or 600 people, now all of a sudden or 600 people, now all of a sudden you're having to pay for Mailchimp. What you're having to pay for Mailchimp. What you're having to pay for Mailchimp. What a hassle. I have sung Mailchimp's a hassle. I have sung Mailchimp's a hassle. I have sung Mailchimp's praises for years and years and years. praises for years and years and years. praises for years and years and years. I'm going to stop. I'm going to stop. I'm going to stop. >> Until now. >> Until now. >> Until now. >> Until now. Now, >> Until now. Now, >> Until now. Now, the caveat here Here Here are the things the caveat here Here Here are the things the caveat here Here Here are the things that you need to know about Brevo. You that you need to know about Brevo. You that you need to know about Brevo. You can create emails in Brevo just like you can create emails in Brevo just like you can create emails in Brevo just like you can in Mailchimp. There are templates. can in Mailchimp. There are templates. can in Mailchimp. There are templates. It's a drag and drop wizzywig sort of It's a drag and drop wizzywig sort of It's a drag and drop wizzywig sort of email creator so you can do your email creator so you can do your email creator so you can do your newsletters, you can make them look newsletters, you can make them look newsletters, you can make them look pretty. They look great. In the short pretty. They look great. In the short pretty. They look great. In the short time I've been using it, I've had time I've been using it, I've had time I've been using it, I've had virtually no deliverability issues. The virtually no deliverability issues. The virtually no deliverability issues. The emails are getting delivered. You get emails are getting delivered. You get emails are getting delivered. You get great analytics on the back end seeing great analytics on the back end seeing great analytics on the back end seeing who opened the email, your open rate, who opened the email, your open rate, who opened the email, your open rate, your click-through rates, the whole nine your click-through rates, the whole nine your click-through rates, the whole nine yards. What Brevo does is it allows you yards. What Brevo does is it allows you yards. What Brevo does is it allows you to have up to 2,000 contacts on the free to have up to 2,000 contacts on the free to have up to 2,000 contacts on the free account, okay? Up to 2,000 contacts.

account, okay? Up to 2,000 contacts. account, okay? Up to 2,000 contacts. However, here's the catch. However, here's the catch. However, here's the catch. You're only allowed to send 300 emails You're only allowed to send 300 emails You're only allowed to send 300 emails per day. So that means if you have a per day. So that means if you have a per day. So that means if you have a newsletter that needs to go to 500 newsletter that needs to go to 500 newsletter that needs to go to 500 people, people, people, you're going to have to cut it in half, you're going to have to cut it in half, you're going to have to cut it in half, send half of it on Wednesday and half of send half of it on Wednesday and half of send half of it on Wednesday and half of it on Thursday or half of it on Thursday it on Thursday or half of it on Thursday it on Thursday or half of it on Thursday and half of it on Friday. The reason it and half of it on Friday. The reason it and half of it on Friday. The reason it works for me works for me works for me is that we've been building our email is that we've been building our email is that we've been building our email list in our church using lead generation list in our church using lead generation list in our church using lead generation campaigns. And so we have different campaigns. And so we have different campaigns. And so we have different lists to send to different people. So, I lists to send to different people. So, I lists to send to different people. So, I might have a list of might have a list of might have a list of we we did a an event at a Christmas tree we we did a an event at a Christmas tree we we did a an event at a Christmas tree lighting ceremony last December and we lighting ceremony last December and we lighting ceremony last December and we collected like 75 emails from people on collected like 75 emails from people on collected like 75 emails from people on that list and I might want to email that that list and I might want to email that that list and I might want to email that list alone. So, I create the tags for it list alone. So, I create the tags for it list alone. So, I create the tags for it and I can send out an email of 75 and I can send out an email of 75 and I can send out an email of 75 people. The problem is when I put all of people. The problem is when I put all of people. The problem is when I put all of those lead generation campaigns or those those lead generation campaigns or those those lead generation campaigns or those lead gen things into my Mailchimp lead gen things into my Mailchimp lead gen things into my Mailchimp account, it pushed me way into the account, it pushed me way into the account, it pushed me way into the hundreds and hundreds of emails and even hundreds and hundreds of emails and even hundreds and hundreds of emails and even though I'm not sending an email every though I'm not sending an email every though I'm not sending an email every week to everybody, um I couldn't even week to everybody, um I couldn't even week to everybody, um I couldn't even send one email to a small sub-subsection send one email to a small sub-subsection send one email to a small sub-subsection of the list because Mailchimp says you of the list because Mailchimp says you of the list because Mailchimp says you have to pay for this now. So, if you're have to pay for this now. So, if you're have to pay for this now. So, if you're a small to medium-sized church and a small to medium-sized church and a small to medium-sized church and you're looking for a good, solid, free you're looking for a good, solid, free you're looking for a good, solid, free email option, I recommend Brevo with the email option, I recommend Brevo with the email option, I recommend Brevo with the R in the middle, Brevo email. Check it R in the middle, Brevo email. Check it R in the middle, Brevo email. Check it out. Um and if hey, if you happen to be out. Um and if hey, if you happen to be out. Um and if hey, if you happen to be listening to this podcast and you work listening to this podcast and you work listening to this podcast and you work for Brevo and you want to be a sponsor for Brevo and you want to be a sponsor for Brevo and you want to be a sponsor of this podcast, reach out. We can we of this podcast, reach out. We can we of this podcast, reach out. We can we can hook you up. We don't know anybody can hook you up. We don't know anybody can hook you up. We don't know anybody We don't know anybody at Brevo and right

We don't know anybody at Brevo and right We don't know anybody at Brevo and right now, you know, they're not paying us to now, you know, they're not paying us to now, you know, they're not paying us to do this. I'm it's just well, do this. I'm it's just well, do this. I'm it's just well, >> a free one. Free. Thank >> a free one. Free. Thank >> a free one. Free. Thank >> You know, you talk about um strategy on >> You know, you talk about um strategy on >> You know, you talk about um strategy on email. I mean, let's say you are cuz email. I mean, let's say you are cuz email. I mean, let's say you are cuz sometimes I'm kind of talking to the sometimes I'm kind of talking to the sometimes I'm kind of talking to the smaller churches, but actually this is a smaller churches, but actually this is a smaller churches, but actually this is a great strategy for any church. And that great strategy for any church. And that great strategy for any church. And that is you you segment your audience. You is you you segment your audience. You is you you segment your audience. You segment You could segment your audience segment You could segment your audience segment You could segment your audience into males and females. into males and females. into males and females. >> Mhm. >> Mhm. >> Mhm. >> Assuming >> Assuming >> Assuming you know you know you know that email is tied to a male or tied to that email is tied to a male or tied to that email is tied to a male or tied to a female. But think about this Think a female. But think about this Think a female. But think about this Think about this. If you have a church of a about this. If you have a church of a about this. If you have a church of a few hundred people, you know, 100 and few hundred people, you know, 100 and few hundred people, you know, 100 and that doesn't include kids. So, a few that doesn't include kids. So, a few that doesn't include kids. So, a few hundred people. So, half are men or half hundred people. So, half are men or half hundred people. So, half are men or half half are women, roughly. half are women, roughly. half are women, roughly. Wouldn't you want to maybe say something Wouldn't you want to maybe say something Wouldn't you want to maybe say something specific to specific to specific to a female in your email versus a male? a female in your email versus a male? a female in your email versus a male? Like you could have a verse, you could Like you could have a verse, you could Like you could have a verse, you could have have have uh just a statement about hey, you know, uh just a statement about hey, you know, uh just a statement about hey, you know, here's how you be a great husband or a here's how you be a great husband or a here's how you be a great husband or a father or a man, you know, blah blah father or a man, you know, blah blah father or a man, you know, blah blah blah blah blah, right? blah blah blah, right? blah blah blah, right? Your graphics could be tweaked a little Your graphics could be tweaked a little Your graphics could be tweaked a little bit to be more masculine or something bit to be more masculine or something bit to be more masculine or something like that. I mean, you you can get like that. I mean, you you can get like that. I mean, you you can get deeper and think deeper about how do we deeper and think deeper about how do we deeper and think deeper about how do we get better engagement out of our emails get better engagement out of our emails get better engagement out of our emails that are getting sent out? Instead of that are getting sent out? Instead of that are getting sent out? Instead of just one blanket email to everybody, just one blanket email to everybody, just one blanket email to everybody, what if you thought about segmenting it?

what if you thought about segmenting it? what if you thought about segmenting it? Well, if you start to segment, that Well, if you start to segment, that Well, if you start to segment, that might allow you to fit into this free might allow you to fit into this free might allow you to fit into this free you know, sending 300 emails cuz on you know, sending 300 emails cuz on you know, sending 300 emails cuz on Wednesday you send it to all the women, Wednesday you send it to all the women, Wednesday you send it to all the women, on Thursday send all to the men or on Thursday send all to the men or on Thursday send all to the men or something like that. Just food for something like that. Just food for something like that. Just food for thought. That was free. thought. That was free. thought. That was free. >> Yeah, I mean, if if if if free is >> Yeah, I mean, if if if if free is >> Yeah, I mean, if if if if free is important, then you got to get creative important, then you got to get creative important, then you got to get creative sometimes with the way they utilize sometimes with the way they utilize sometimes with the way they utilize free, right? So, this is just one of free, right? So, this is just one of free, right? So, this is just one of those this is one of those things and those this is one of those things and those this is one of those things and again, it's just it became a solution it again, it's just it became a solution it again, it's just it became a solution it became a solution to me because I'm became a solution to me because I'm became a solution to me because I'm like, I don't really want to spend money like, I don't really want to spend money like, I don't really want to spend money on Mailchimp. It's not a critical enough on Mailchimp. It's not a critical enough on Mailchimp. It's not a critical enough thing for me to have to spend money on thing for me to have to spend money on thing for me to have to spend money on at this point. And again, I want to at this point. And again, I want to at this point. And again, I want to spend that money on something else. So, spend that money on something else. So, spend that money on something else. So, give Brevo a shot if that if it sounds give Brevo a shot if that if it sounds give Brevo a shot if that if it sounds like it'll fit for you. like it'll fit for you. like it'll fit for you. >> Yeah. Last one. We got one more free >> Yeah. Last one. We got one more free >> Yeah. Last one. We got one more free tool that we want to recommend. This is tool that we want to recommend. This is tool that we want to recommend. This is another one we know we we we know a lot another one we know we we we know a lot another one we know we we we know a lot of churches actually use this tool. of churches actually use this tool. of churches actually use this tool. We use this tool exclusively for the We use this tool exclusively for the We use this tool exclusively for the podcast production that we're doing podcast production that we're doing podcast production that we're doing right here. And this is a project right here. And this is a project right here. And this is a project management tool called Asana. Jason, you management tool called Asana. Jason, you management tool called Asana. Jason, you have used Asana a ton over the years.

have used Asana a ton over the years. have used Asana a ton over the years. Why don't you talk a little bit about Why don't you talk a little bit about Why don't you talk a little bit about Asana? Asana? Asana? >> Well, yeah, everybody kind of has one. >> Well, yeah, everybody kind of has one. >> Well, yeah, everybody kind of has one. In fact, In fact, In fact, in these road shows I ask, what are some in these road shows I ask, what are some in these road shows I ask, what are some you know, project management tools out you know, project management tools out you know, project management tools out there and some people say, we don't have there and some people say, we don't have there and some people say, we don't have one. Or we use Google Sheets. one. Or we use Google Sheets. one. Or we use Google Sheets. Or you know, we use Basecamp or Monday Or you know, we use Basecamp or Monday Or you know, we use Basecamp or Monday or Trello. There's a bunch of them, or Trello. There's a bunch of them, or Trello. There's a bunch of them, right, guys? right, guys? right, guys? Um, Asana. Yeah, there's a free tier Um, Asana. Yeah, there's a free tier Um, Asana. Yeah, there's a free tier that works really well to like maybe that works really well to like maybe that works really well to like maybe small to mid-size teams, right? Um, I'm small to mid-size teams, right? Um, I'm small to mid-size teams, right? Um, I'm I'm a big big fan of project management I'm a big big fan of project management I'm a big big fan of project management system. Only not only can you organize system. Only not only can you organize system. Only not only can you organize and build some margin into and build some margin into and build some margin into what you've got going on per project and what you've got going on per project and what you've got going on per project and you have order and you have you have order and you have you have order and you have communication that's like seamless. Oh, communication that's like seamless. Oh, communication that's like seamless. Oh, it's so so good. All of your notes, all it's so so good. All of your notes, all it's so so good. All of your notes, all of your graphics, all of your uh of your graphics, all of your uh of your graphics, all of your uh post-event notes. post-event notes. post-event notes. You know, hey, this year we tried this You know, hey, this year we tried this You know, hey, this year we tried this and it sucked. Don't do it again. Or and it sucked. Don't do it again. Or and it sucked. Don't do it again. Or this was fantastic. A year from now, this was fantastic. A year from now, this was fantastic. A year from now, you're going to pull up that project and you're going to pull up that project and you're going to pull up that project and remember what you did last year so remember what you did last year so remember what you did last year so you're not like having brain fog of oh, you're not like having brain fog of oh, you're not like having brain fog of oh, what I forget what we did well and we what I forget what we did well and we what I forget what we did well and we didn't do well. So a lot of you guys are didn't do well. So a lot of you guys are didn't do well. So a lot of you guys are not you you might have something that's not you you might have something that's not you you might have something that's scattered or you might have well, our scattered or you might have well, our scattered or you might have well, our this team does it with this project this team does it with this project this team does it with this project management system. This team our church management system. This team our church management system. This team our church uses this project management. Come on.

uses this project management. Come on. uses this project management. Come on. Get on the same page. And and I'm a big Get on the same page. And and I'm a big Get on the same page. And and I'm a big big fan of Asana. I think it's one of big fan of Asana. I think it's one of big fan of Asana. I think it's one of the best ones out there. It communicates the best ones out there. It communicates the best ones out there. It communicates extremely well. And extremely well. And extremely well. And y'all have if you don't have one, check y'all have if you don't have one, check y'all have if you don't have one, check out Asana. Especially because it's it's out Asana. Especially because it's it's out Asana. Especially because it's it's free. But if you do have one, I have free. But if you do have one, I have free. But if you do have one, I have this little sticky note on my monitor this little sticky note on my monitor this little sticky note on my monitor over there and it says what you're not over there and it says what you're not over there and it says what you're not changing, changing, changing, you're choosing. you're choosing. you're choosing. So if you go, well, we don't really like So if you go, well, we don't really like So if you go, well, we don't really like our project management system, but we've our project management system, but we've our project management system, but we've had it forever, so we just use it. had it forever, so we just use it. had it forever, so we just use it. That doesn't make any sense to me. That doesn't make any sense to me. That doesn't make any sense to me. If it if if you don't like it, you're If it if if you don't like it, you're If it if if you don't like it, you're change it. You're you're choosing it. change it. You're you're choosing it. change it. You're you're choosing it. You must really love it because you're You must really love it because you're You must really love it because you're choosing it. So we're just saying, hey, choosing it. So we're just saying, hey, choosing it. So we're just saying, hey, here's a really cool tool. It's free. here's a really cool tool. It's free. here's a really cool tool. It's free. Now there's some paid levels if you want Now there's some paid levels if you want Now there's some paid levels if you want to grow into it, awesome. But if you to grow into it, awesome. But if you to grow into it, awesome. But if you don't have one, check out Asana. It it don't have one, check out Asana. It it don't have one, check out Asana. It it it's going to bring a lot of order to it's going to bring a lot of order to it's going to bring a lot of order to your to your life between Sundays. your to your life between Sundays. your to your life between Sundays. >> Yeah, I mean, if your church staff is >> Yeah, I mean, if your church staff is >> Yeah, I mean, if your church staff is like, you know, 6, 10, 15 people, I I like, you know, 6, 10, 15 people, I I like, you know, 6, 10, 15 people, I I think that the, you know, you start think that the, you know, you start think that the, you know, you start getting beyond that, it starts to get a getting beyond that, it starts to get a getting beyond that, it starts to get a little more complicated and you probably little more complicated and you probably little more complicated and you probably do need a paid tier. But, you know, if do need a paid tier. But, you know, if do need a paid tier. But, you know, if you're a normal-size church and you've you're a normal-size church and you've you're a normal-size church and you've got a normal-size staff or you have some got a normal-size staff or you have some got a normal-size staff or you have some volunteers that you want to coordinate volunteers that you want to coordinate volunteers that you want to coordinate with, using Asana is a great way to do with, using Asana is a great way to do with, using Asana is a great way to do that.

that. that. You can create forms. So like, for You can create forms. So like, for You can create forms. So like, for instance, let's say you as a instance, let's say you as a instance, let's say you as a communications director uh have a form communications director uh have a form communications director uh have a form that you need people to fill out. Your that you need people to fill out. Your that you need people to fill out. Your children's ministry person wants a children's ministry person wants a children's ministry person wants a poster designed for an event they're poster designed for an event they're poster designed for an event they're happening they have happening or a slide happening they have happening or a slide happening they have happening or a slide or a graphic. They fill out the form. or a graphic. They fill out the form. or a graphic. They fill out the form. You can create a form in Asana that a You can create a form in Asana that a You can create a form in Asana that a form that form cues up a project and form that form cues up a project and form that form cues up a project and then you work on that project in in in then you work on that project in in in then you work on that project in in in the order that you want or need to in the order that you want or need to in the order that you want or need to in your project management tool. What I your project management tool. What I your project management tool. What I love about Asana is I love I'm a visual love about Asana is I love I'm a visual love about Asana is I love I'm a visual person. So, we can lay out our projects person. So, we can lay out our projects person. So, we can lay out our projects in a visual timeline. And so, even for in a visual timeline. And so, even for in a visual timeline. And so, even for the podcast here, you know, we have Bart the podcast here, you know, we have Bart the podcast here, you know, we have Bart has a task and then once Bart is done has a task and then once Bart is done has a task and then once Bart is done with his task, he can slide the box over with his task, he can slide the box over with his task, he can slide the box over to Randall and Randall does his task and to Randall and Randall does his task and to Randall and Randall does his task and when Randall is done with his, he can when Randall is done with his, he can when Randall is done with his, he can slide his section over to the next slide his section over to the next slide his section over to the next person and so we can have multiple person and so we can have multiple person and so we can have multiple people involved in the project and they people involved in the project and they people involved in the project and they get pinged whenever something has been get pinged whenever something has been get pinged whenever something has been assigned to them with a deadline and the assigned to them with a deadline and the assigned to them with a deadline and the date that they're supposed to do it on date that they're supposed to do it on date that they're supposed to do it on and it's it's it's visually appealing to and it's it's it's visually appealing to and it's it's it's visually appealing to me, which is why I I like it. It's not me, which is why I I like it. It's not me, which is why I I like it. It's not overly complicated. It's a hugely overly complicated. It's a hugely overly complicated. It's a hugely popular tool. So, there are literally popular tool. So, there are literally popular tool. So, there are literally thousands of videos on YouTube that can thousands of videos on YouTube that can thousands of videos on YouTube that can give you good tutorials and walk you give you good tutorials and walk you give you good tutorials and walk you through how to do some of the basics through how to do some of the basics through how to do some of the basics when it comes to setting up your Asana when it comes to setting up your Asana when it comes to setting up your Asana team and your Asana tasks to make it team and your Asana tasks to make it team and your Asana tasks to make it work for for your church. And again, work for for your church. And again, work for for your church. And again, they have a good free tier. So, why not they have a good free tier. So, why not they have a good free tier. So, why not take advantage of it, especially if you take advantage of it, especially if you take advantage of it, especially if you have nothing if you're not using have nothing if you're not using have nothing if you're not using anything right now. It's a good place to anything right now. It's a good place to anything right now. It's a good place to start.

start. start. >> Yeah. What a great episode, Bart. I >> Yeah. What a great episode, Bart. I >> Yeah. What a great episode, Bart. I mean, five great tools mean, five great tools mean, five great tools that are free. that are free. that are free. >> Yep. >> Yep. >> Yep. >> And so, they have higher levels, you >> And so, they have higher levels, you >> And so, they have higher levels, you know, you can grow into them and and and know, you can grow into them and and and know, you can grow into them and and and pay for some, but five great tools that pay for some, but five great tools that pay for some, but five great tools that are free. That's going to help you be are free. That's going to help you be are free. That's going to help you be more effective. Guys, the goal of why we more effective. Guys, the goal of why we more effective. Guys, the goal of why we do this is to give you more clarity, uh do this is to give you more clarity, uh do this is to give you more clarity, uh hopefully build more margin and better hopefully build more margin and better hopefully build more margin and better strategy so that you can be more strategy so that you can be more strategy so that you can be more effective in your church and reach more effective in your church and reach more effective in your church and reach more people for Jesus cuz that's why we do people for Jesus cuz that's why we do people for Jesus cuz that's why we do what we do. Love God, love people, what we do. Love God, love people, what we do. Love God, love people, create disciples. create disciples. create disciples. And these are And these are And these are great tools that you should be tapping great tools that you should be tapping great tools that you should be tapping into. So, your challenge this week is into. So, your challenge this week is into. So, your challenge this week is find one of them. find one of them. find one of them. I I'm I'm I'm get I'm going out on a I I'm I'm I'm get I'm going out on a I I'm I'm I'm get I'm going out on a limb here. I'm guessing that not limb here. I'm guessing that not limb here. I'm guessing that not everything we talked about today you're everything we talked about today you're everything we talked about today you're going going going Bart Jason, we love all the tools we've Bart Jason, we love all the tools we've Bart Jason, we love all the tools we've chosen that you just mentioned. Mhm. chosen that you just mentioned. Mhm. chosen that you just mentioned. Mhm. Maybe. Maybe. Maybe. And if And if if that's you, please And if And if if that's you, please And if And if if that's you, please email Bart and let him know that. But, email Bart and let him know that. But, email Bart and let him know that. But, I'm guessing there's some of you out I'm guessing there's some of you out I'm guessing there's some of you out there going, yeah, I I you know, I I there going, yeah, I I you know, I I there going, yeah, I I you know, I I really do not like our emails. I'm so really do not like our emails. I'm so really do not like our emails. I'm so tired of Mailchimp or man, I I just I I tired of Mailchimp or man, I I just I I tired of Mailchimp or man, I I just I I project management tools are are project management tools are are project management tools are are horrible or we don't horrible or we don't horrible or we don't What in the world is Google Search What in the world is Google Search What in the world is Google Search Console? Had no idea what that is.

Console? Had no idea what that is. Console? Had no idea what that is. Awesome. Take the time to learn more Awesome. Take the time to learn more Awesome. Take the time to learn more about it. And your job this week is to about it. And your job this week is to about it. And your job this week is to pick one pick one pick one and grow, right? That's the call to and grow, right? That's the call to and grow, right? That's the call to action today. action today. action today. >> Absolutely. I love this. I mean, I often >> Absolutely. I love this. I mean, I often >> Absolutely. I love this. I mean, I often jokingly say that free is my favorite jokingly say that free is my favorite jokingly say that free is my favorite four-letter word. four-letter word. four-letter word. So, let's take advantage of what's out So, let's take advantage of what's out So, let's take advantage of what's out there. And maybe you're a church that there. And maybe you're a church that there. And maybe you're a church that that can't afford to pay for that can't afford to pay for that can't afford to pay for subscriptions and you have a tool that subscriptions and you have a tool that subscriptions and you have a tool that isn't working for you right now. isn't working for you right now. isn't working for you right now. Most of these Google Search Console is Most of these Google Search Console is Most of these Google Search Console is free, but you know, most of these free, but you know, most of these free, but you know, most of these have paid versions of them and maybe the have paid versions of them and maybe the have paid versions of them and maybe the paid version is what you need. But, you paid version is what you need. But, you paid version is what you need. But, you can always try out at the free tiered can always try out at the free tiered can always try out at the free tiered level just to make sure that it's going level just to make sure that it's going level just to make sure that it's going to be the the right solution to your to be the the right solution to your to be the the right solution to your problem. problem. problem. >> Yeah. >> Yeah. >> Yeah. >> Thanks for hanging out with us today. If >> Thanks for hanging out with us today. If >> Thanks for hanging out with us today. If again, if you're new to the show and you again, if you're new to the show and you again, if you're new to the show and you haven't yet subscribed wherever you haven't yet subscribed wherever you haven't yet subscribed wherever you listen to your favorite podcast, please listen to your favorite podcast, please listen to your favorite podcast, please do that. If you find this podcast and do that. If you find this podcast and do that. If you find this podcast and the content that we're creating here to the content that we're creating here to the content that we're creating here to be helpful for you in your ministry be helpful for you in your ministry be helpful for you in your ministry role, you can do two things that well, role, you can do two things that well, role, you can do two things that well, would be kind of repayment for us. One would be kind of repayment for us. One would be kind of repayment for us. One would be leave us a rating or a review would be leave us a rating or a review would be leave us a rating or a review wherever you listen to your wherever wherever you listen to your wherever wherever you listen to your wherever you're listening to the podcast. And the you're listening to the podcast. And the you're listening to the podcast. And the second thing is share with somebody else second thing is share with somebody else second thing is share with somebody else that you know who might be able to that you know who might be able to that you know who might be able to benefit from this from this podcast.

benefit from this from this podcast. benefit from this from this podcast. Either another person on your staff or Either another person on your staff or Either another person on your staff or another person that you know in another person that you know in another person that you know in ministry, share the love, share the ministry, share the love, share the ministry, share the love, share the podcast and if there's anything that podcast and if there's anything that podcast and if there's anything that Jason and I can do to help you as a Jason and I can do to help you as a Jason and I can do to help you as a church communicator or a church leader church communicator or a church leader church communicator or a church leader personally, you can always click over to personally, you can always click over to personally, you can always click over to the missionmarketing.com the missionmarketing.com the missionmarketing.com website and you can schedule a call with website and you can schedule a call with website and you can schedule a call with one of us and we'd be happy to take get one of us and we'd be happy to take get one of us and we'd be happy to take get on a call and just talk about your pain on a call and just talk about your pain on a call and just talk about your pain points and see how we might be able to points and see how we might be able to points and see how we might be able to help you. Jason, thanks again for help you. Jason, thanks again for help you. Jason, thanks again for hanging out with me. 182 episodes in the hanging out with me. 182 episodes in the hanging out with me. 182 episodes in the books. books. books. Until the next time.