3 Things Google Loves in a Church Website

[Music] [Music] if you are looking at your google if you are looking at your google if you are looking at your google analytics and you see that your bounce analytics and you see that your bounce analytics and you see that your bounce rate is 50 60 65 70 rate is 50 60 65 70 rate is 50 60 65 70 one of the things that you might want to one of the things that you might want to one of the things that you might want to look at is the speed of your website look at is the speed of your website look at is the speed of your website maybe people are leaving the website maybe people are leaving the website maybe people are leaving the website because it's taking too long to load because it's taking too long to load because it's taking too long to load you've done that you've left the website you've done that you've left the website you've done that you've left the website quickly because it was just taking too quickly because it was just taking too quickly because it was just taking too long to load you need to expect that the long to load you need to expect that the long to load you need to expect that the people who are coming to your church people who are coming to your church people who are coming to your church website they're going to leave if it's website they're going to leave if it's website they're going to leave if it's taking too long to load well hey there taking too long to load well hey there taking too long to load well hey there welcome to the missional marketing welcome to the missional marketing welcome to the missional marketing podcast my name is bart blair i'm joined podcast my name is bart blair i'm joined podcast my name is bart blair i'm joined as always by jason hamrock the ceo of as always by jason hamrock the ceo of as always by jason hamrock the ceo of missional marketing and uh we want to missional marketing and uh we want to missional marketing and uh we want to spend a little bit of time coaching you spend a little bit of time coaching you spend a little bit of time coaching you today jason we coach that's what we do today jason we coach that's what we do today jason we coach that's what we do here at missional marketing coaching here at missional marketing coaching here at missional marketing coaching that's what we love to do we've all that's what we love to do we've all that's what we love to do we've all been serving in churches and now we're been serving in churches and now we're been serving in churches and now we're on this side where we get to on this side where we get to on this side where we get to serve churches instead of working in a serve churches instead of working in a serve churches instead of working in a church and today we want to go deeper church and today we want to go deeper church and today we want to go deeper into into into how does google look at your website and how does google look at your website and how does google look at your website and what are some three things that you need what are some three things that you need what are some three things that you need to focus on when it comes to your to focus on when it comes to your to focus on when it comes to your website website website that we want to speak into yeah we used that we want to speak into yeah we used that we want to speak into yeah we used to we used to travel around the country to we used to travel around the country to we used to travel around the country and do these lunch and learn events with and do these lunch and learn events with and do these lunch and learn events with churches all around the us and one of churches all around the us and one of churches all around the us and one of the things that we spent time doing in the things that we spent time doing in the things that we spent time doing in these lunch and learn events was helping these lunch and learn events was helping these lunch and learn events was helping churches understand what google loves in churches understand what google loves in churches understand what google loves in a website and sort of i i sort of a website and sort of i i sort of a website and sort of i i sort of unpacked a few things that we talk about unpacked a few things that we talk about unpacked a few things that we talk about in those lunch and learn events and in those lunch and learn events and in those lunch and learn events and thought let's share this as a podcast thought let's share this as a podcast thought let's share this as a podcast episode for all those people that never episode for all those people that never episode for all those people that never got to attend a luncheon now maybe one got to attend a luncheon now maybe one got to attend a luncheon now maybe one of these days we'll have luncheons again of these days we'll have luncheons again of these days we'll have luncheons again and we'll buy some lunch for some people and we'll buy some lunch for some people and we'll buy some lunch for some people but we don't we're not doing that today but we don't we're not doing that today but we don't we're not doing that today so if you've got a lunch eat your lunch so if you've got a lunch eat your lunch so if you've got a lunch eat your lunch while you watch or listen to this

while you watch or listen to this while you watch or listen to this episode so all right here we go three episode so all right here we go three episode so all right here we go three things that google loves in your church things that google loves in your church things that google loves in your church website we're going to start by talking website we're going to start by talking website we're going to start by talking about website security we're going to about website security we're going to about website security we're going to talk about speed of a website and we're talk about speed of a website and we're talk about speed of a website and we're going to talk about crawlability on a going to talk about crawlability on a going to talk about crawlability on a website but let's stop on that first one website but let's stop on that first one website but let's stop on that first one which can sometimes be a website stopper which can sometimes be a website stopper which can sometimes be a website stopper and that is security jason why is and that is security jason why is and that is security jason why is security important on a church website security important on a church website security important on a church website well to speak the obvious it's you you well to speak the obvious it's you you well to speak the obvious it's you you don't want your website being hacked don't want your website being hacked don't want your website being hacked obviously right so everybody understands obviously right so everybody understands obviously right so everybody understands that but um actually what has to happen that but um actually what has to happen that but um actually what has to happen these days is you have to have an https these days is you have to have an https these days is you have to have an https a secure website in order a secure website in order a secure website in order for uh anybody to get to your website for uh anybody to get to your website for uh anybody to get to your website otherwise there could be you know otherwise there could be you know otherwise there could be you know browsers will say this is an unsecure browsers will say this is an unsecure browsers will say this is an unsecure website you never want to see that website you never want to see that website you never want to see that happen or google will not deliver ads happen or google will not deliver ads happen or google will not deliver ads right and facebook they won't deliver right and facebook they won't deliver right and facebook they won't deliver ads if your website is unsecure so it's ads if your website is unsecure so it's ads if your website is unsecure so it's as simple as connecting with the as simple as connecting with the as simple as connecting with the usually the the the where you have your usually the the the where you have your usually the the the where you have your website domain website domain website domain right it could be godad you're a you right it could be godad you're a you right it could be godad you're a you know website like that but you want to know website like that but you want to know website like that but you want to buy an ssl certificate an ssl buy an ssl certificate an ssl buy an ssl certificate an ssl certificate and it's a it's kind of an certificate and it's a it's kind of an certificate and it's a it's kind of an annual thing you kind of have to pay for annual thing you kind of have to pay for annual thing you kind of have to pay for it uh but uh it uh but uh it uh but uh having that will put that little nice having that will put that little nice having that will put that little nice green padlock on your uh next to your green padlock on your uh next to your green padlock on your uh next to your domain when somebody goes to your domain when somebody goes to your domain when somebody goes to your website and so i i often look at website and so i i often look at website and so i i often look at churches websites and i recognize it's churches websites and i recognize it's churches websites and i recognize it's it's either it's either secure it's not it's either it's either secure it's not it's either it's either secure it's not secure in fact sometimes though i'll secure in fact sometimes though i'll secure in fact sometimes though i'll look to see the home pages secure but look to see the home pages secure but look to see the home pages secure but you go into some of the sub pages and you go into some of the sub pages and you go into some of the sub pages and they're not secure and so you've got to

they're not secure and so you've got to they're not secure and so you've got to make sure that that ssl certificate is make sure that that ssl certificate is make sure that that ssl certificate is authenticated and it's throughout your authenticated and it's throughout your authenticated and it's throughout your entire website um entire website um entire website um more to offer on that but that's that's more to offer on that but that's that's more to offer on that but that's that's something that's really really important something that's really really important something that's really really important yeah i i'm pretty sure we have a we have yeah i i'm pretty sure we have a we have yeah i i'm pretty sure we have a we have a blog post on our website uh related to a blog post on our website uh related to a blog post on our website uh related to security for websites so i'll make sure security for websites so i'll make sure security for websites so i'll make sure that that's linked in the show notes but that that's linked in the show notes but that that's linked in the show notes but you know it's really frustrating when you know it's really frustrating when you know it's really frustrating when you're surfing the internet and you see you're surfing the internet and you see you're surfing the internet and you see something that looks like a website you something that looks like a website you something that looks like a website you want to click on and you go to click on want to click on and you go to click on want to click on and you go to click on it and all of a sudden your browser it and all of a sudden your browser it and all of a sudden your browser whether you're in chrome or or firefox whether you're in chrome or or firefox whether you're in chrome or or firefox or whatever you're using says no you're or whatever you're using says no you're or whatever you're using says no you're not going there this website is not not going there this website is not not going there this website is not secure secure secure we do not want that happening to people we do not want that happening to people we do not want that happening to people who are trying to get to your church who are trying to get to your church who are trying to get to your church website and from a surface level your website and from a surface level your website and from a surface level your website might look secure because the website might look secure because the website might look secure because the home page is secure but sometimes you home page is secure but sometimes you home page is secure but sometimes you might have content on your website that might have content on your website that might have content on your website that isn't secure on subpages or other parts isn't secure on subpages or other parts isn't secure on subpages or other parts of the website and so you need to make of the website and so you need to make of the website and so you need to make sure that you have an ssl certificate sure that you have an ssl certificate sure that you have an ssl certificate installed and that it's installed installed and that it's installed installed and that it's installed properly so that all of your content is properly so that all of your content is properly so that all of your content is secure on your website it not only gives secure on your website it not only gives secure on your website it not only gives google confidence that your website is google confidence that your website is google confidence that your website is secure but it gives you confidence in secure but it gives you confidence in secure but it gives you confidence in knowing that someone hasn't embedded knowing that someone hasn't embedded knowing that someone hasn't embedded malicious content on your website and malicious content on your website and malicious content on your website and you're not spreading a virus we don't you're not spreading a virus we don't you're not spreading a virus we don't want you spreading viruses so want you spreading viruses so want you spreading viruses so i can't believe i brought up viruses i can't believe i brought up viruses i can't believe i brought up viruses we're not going to go any further down we're not going to go any further down we're not going to go any further down the virus conversation let's move on to the virus conversation let's move on to the virus conversation let's move on to the second thing that google loves in a the second thing that google loves in a the second thing that google loves in a church website and that is speed jason church website and that is speed jason church website and that is speed jason why is speed important to google well why is speed important to google well why is speed important to google well obviously you don't want a slow website obviously you don't want a slow website obviously you don't want a slow website uh and there's a number of ways that uh and there's a number of ways that uh and there's a number of ways that your site can be slowed down uh for your site can be slowed down uh for your site can be slowed down uh for example if if you go to any kind of a

example if if you go to any kind of a example if if you go to any kind of a you know your your church homepage and you know your your church homepage and you know your your church homepage and it starts to load there's a time to load it starts to load there's a time to load it starts to load there's a time to load thing that takes place right and so most thing that takes place right and so most thing that takes place right and so most websites you want them loading in about websites you want them loading in about websites you want them loading in about two and a half three seconds two and a half three seconds two and a half three seconds now if it's a little bit more than that now if it's a little bit more than that now if it's a little bit more than that okay but you really want to be in that okay but you really want to be in that okay but you really want to be in that optimum time of two to three seconds why optimum time of two to three seconds why optimum time of two to three seconds why that's important is a couple reasons that's important is a couple reasons that's important is a couple reasons number one google's watching they're number one google's watching they're number one google's watching they're always watching and so they look to see always watching and so they look to see always watching and so they look to see how fast a website how fast a website how fast a website loads and you want to be responsible loads and you want to be responsible loads and you want to be responsible and make sure your website your church and make sure your website your church and make sure your website your church website loads website loads website loads fast right you have to understand though fast right you have to understand though fast right you have to understand though that people are using different that people are using different that people are using different you know they're using their phone you know they're using their phone you know they're using their phone tablet their their desktop to actually tablet their their desktop to actually tablet their their desktop to actually go to your website and so their go to your website and so their go to your website and so their connections could connections could connections could determine how fast it loads on their on determine how fast it loads on their on determine how fast it loads on their on you know based on on their internet you know based on on their internet you know based on on their internet speed but you want to make sure you do speed but you want to make sure you do speed but you want to make sure you do your side of the equation of you have a your side of the equation of you have a your side of the equation of you have a fast load load speed google watches that fast load load speed google watches that fast load load speed google watches that it actually does have something to do it actually does have something to do it actually does have something to do with your the authority rank authority with your the authority rank authority with your the authority rank authority of your website when your website is of your website when your website is of your website when your website is loading quickly and and it really plays loading quickly and and it really plays loading quickly and and it really plays pretty well in there now there's some pretty well in there now there's some pretty well in there now there's some things that you can look at say how do i things that you can look at say how do i things that you can look at say how do i make it faster well make it faster well make it faster well images images images often sometimes you load up a massive often sometimes you load up a massive often sometimes you load up a massive image on your website and it's just this image on your website and it's just this image on your website and it's just this little thumbnail but it's a massive little thumbnail but it's a massive little thumbnail but it's a massive image in the library that takes a long image in the library that takes a long image in the library that takes a long time for that to have to download right time for that to have to download right time for that to have to download right so you want to make sure your images are so you want to make sure your images are so you want to make sure your images are optimized that's usually the biggest one optimized that's usually the biggest one optimized that's usually the biggest one i see another one is video often you'll i see another one is video often you'll i see another one is video often you'll load up a big old honking long video and load up a big old honking long video and load up a big old honking long video and you've not really taken the time you've not really taken the time you've not really taken the time to optimize that video for

to optimize that video for to optimize that video for as as as condensed as possible condensed as possible condensed as possible there's another one though sometimes there's another one though sometimes there's another one though sometimes it's it's it's where your website is it's it's it's where your website is it's it's it's where your website is hosted usually you're hosting on what's hosted usually you're hosting on what's hosted usually you're hosting on what's called a shared server a shared server called a shared server a shared server called a shared server a shared server is basically a server that's got lots of is basically a server that's got lots of is basically a server that's got lots of different websites and if there's a different websites and if there's a different websites and if there's a website out on that shared server that website out on that shared server that website out on that shared server that pulls down a lot of data it could it pulls down a lot of data it could it pulls down a lot of data it could it could affect your load speed because could affect your load speed because could affect your load speed because your files your your files your your files your your website is sitting on a server your website is sitting on a server your website is sitting on a server shared with a whole bunch of other shared with a whole bunch of other shared with a whole bunch of other websites so we often will look at that websites so we often will look at that websites so we often will look at that and sometimes when whenever we get hired and sometimes when whenever we get hired and sometimes when whenever we get hired to help to help to help speed up a website that's kind of one speed up a website that's kind of one speed up a website that's kind of one first thing we look at is we want to first thing we look at is we want to first thing we look at is we want to investigate the server that it's on and investigate the server that it's on and investigate the server that it's on and see if we can get into a quicker server see if we can get into a quicker server see if we can get into a quicker server sometimes that does alleviate the sometimes that does alleviate the sometimes that does alleviate the problem but those are in a kind of a problem but those are in a kind of a problem but those are in a kind of a nutshell that is a nutshell that is a nutshell that is a kind of covers the kind of covers the kind of covers the the speed aspect and you just want to the speed aspect and you just want to the speed aspect and you just want to make sure you have a fast loading make sure you have a fast loading make sure you have a fast loading website website website yeah i just want to add a couple of yeah i just want to add a couple of yeah i just want to add a couple of comments to that one is that google is comments to that one is that google is comments to that one is that google is looking at the the speed of your website looking at the the speed of your website looking at the the speed of your website but the speed of your website impacts but the speed of your website impacts but the speed of your website impacts the user experience you're going to have the user experience you're going to have the user experience you're going to have a higher bounce rate on your website if a higher bounce rate on your website if a higher bounce rate on your website if you have a slow loading website and a you have a slow loading website and a you have a slow loading website and a bounce rate a bounce rate is the bounce rate a bounce rate is the bounce rate a bounce rate is the percentage of people who leave your percentage of people who leave your percentage of people who leave your website without engaging any of the website without engaging any of the website without engaging any of the content and you want to have a low content and you want to have a low content and you want to have a low bounce rate a low percentage of visitors bounce rate a low percentage of visitors bounce rate a low percentage of visitors leave without doing anything leave without doing anything leave without doing anything so if you are looking at your google so if you are looking at your google so if you are looking at your google analytics and you see that your bounce analytics and you see that your bounce analytics and you see that your bounce rate is 50 60 65 70 rate is 50 60 65 70 rate is 50 60 65 70 one of the things that you might want to

one of the things that you might want to one of the things that you might want to look at is the speed of your website look at is the speed of your website look at is the speed of your website maybe people are leaving the website maybe people are leaving the website maybe people are leaving the website because it's taking too long to load because it's taking too long to load because it's taking too long to load you've done that you've left the website you've done that you've left the website you've done that you've left the website quickly because it was just taking too quickly because it was just taking too quickly because it was just taking too long to load you need to expect that the long to load you need to expect that the long to load you need to expect that the people who are coming to your church people who are coming to your church people who are coming to your church website they're going to leave if it's website they're going to leave if it's website they're going to leave if it's taking too long to load one of the other taking too long to load one of the other taking too long to load one of the other things that i want to comment on is things that i want to comment on is things that i want to comment on is video you talked about video it's very video you talked about video it's very video you talked about video it's very very common these days for churches to very common these days for churches to very common these days for churches to have have have kind of these buzz real videos playing kind of these buzz real videos playing kind of these buzz real videos playing in the background of the homepage in the background of the homepage in the background of the homepage i want to say this and i know this is i want to say this and i know this is i want to say this and i know this is going to probably hurt some feelings and going to probably hurt some feelings and going to probably hurt some feelings and you can send you can send you can send i'll i'll give you my email if you want i'll i'll give you my email if you want i'll i'll give you my email if you want to send me hate email but here's the to send me hate email but here's the to send me hate email but here's the deal deal deal that buzz reel on the home page of your that buzz reel on the home page of your that buzz reel on the home page of your video means a whole lot more to you than video means a whole lot more to you than video means a whole lot more to you than it does the users who are coming to your it does the users who are coming to your it does the users who are coming to your website they're not going to sit there website they're not going to sit there website they're not going to sit there on the home page and stare and watch a on the home page and stare and watch a on the home page and stare and watch a video playing in the background they're video playing in the background they're video playing in the background they're looking for buttons to click and content looking for buttons to click and content looking for buttons to click and content to consume and that is not consumable to consume and that is not consumable to consume and that is not consumable content yet it is one of the primary content yet it is one of the primary content yet it is one of the primary reasons that i see website homepage reasons that i see website homepage reasons that i see website homepage speeds being sub-par being too slow that speeds being sub-par being too slow that speeds being sub-par being too slow that home page home page home page buzz reel video just takes too long to buzz reel video just takes too long to buzz reel video just takes too long to load so if someone's on mobile load so if someone's on mobile load so if someone's on mobile you know and they're using their you know and they're using their you know and they're using their cellular data cellular data cellular data the last thing that they want to do is the last thing that they want to do is the last thing that they want to do is have to load your big hunk and video and have to load your big hunk and video and have to load your big hunk and video and it's going to slow that load down so i it's going to slow that load down so i it's going to slow that load down so i just challenge you to consider the cost just challenge you to consider the cost just challenge you to consider the cost of the the user experience if you think of the the user experience if you think of the the user experience if you think it's enhancing the user experience and it's enhancing the user experience and it's enhancing the user experience and you can really be convinced of that then you can really be convinced of that then you can really be convinced of that then leave that buzz reel up there otherwise

leave that buzz reel up there otherwise leave that buzz reel up there otherwise i think a static image a really low i think a static image a really low i think a static image a really low compressed you know high quality image compressed you know high quality image compressed you know high quality image that communicates something that gives that communicates something that gives that communicates something that gives that emotional impact that you're that emotional impact that you're that emotional impact that you're looking for is just as impactful as that looking for is just as impactful as that looking for is just as impactful as that video buzz reel it looks cool but it may video buzz reel it looks cool but it may video buzz reel it looks cool but it may not necessarily be working in your favor not necessarily be working in your favor not necessarily be working in your favor hi bart blair here i'm the producer of hi bart blair here i'm the producer of hi bart blair here i'm the producer of missional marketing's church growth missional marketing's church growth missional marketing's church growth interviews podcast on behalf of our interviews podcast on behalf of our interviews podcast on behalf of our entire team we really appreciate you entire team we really appreciate you entire team we really appreciate you tuning in let me ask you a question if tuning in let me ask you a question if tuning in let me ask you a question if you're a church leader or a church you're a church leader or a church you're a church leader or a church communications professional do you know communications professional do you know communications professional do you know how google sees your church website how google sees your church website how google sees your church website in other words if people in your in other words if people in your in other words if people in your community were to google churches near community were to google churches near community were to google churches near me or best church in my city or good me or best church in my city or good me or best church in my city or good church nearby do you know where your church nearby do you know where your church nearby do you know where your church website would show up in those church website would show up in those church website would show up in those search results search results search results at the top maybe or somewhere in the at the top maybe or somewhere in the at the top maybe or somewhere in the middle or somewhere on page four you middle or somewhere on page four you middle or somewhere on page four you know there's a common misunderstanding know there's a common misunderstanding know there's a common misunderstanding that if we simply build a great website that if we simply build a great website that if we simply build a great website and we launch it that google will and we launch it that google will and we launch it that google will somehow work its magic and people will somehow work its magic and people will somehow work its magic and people will find us online but there's a bit more find us online but there's a bit more find us online but there's a bit more art and science to making sure that your art and science to making sure that your art and science to making sure that your church website shows up in the top of church website shows up in the top of church website shows up in the top of those search results and that science is those search results and that science is those search results and that science is called local seo or local search engine called local seo or local search engine called local seo or local search engine optimization and admissional marketing optimization and admissional marketing optimization and admissional marketing local seo is one of the core services local seo is one of the core services local seo is one of the core services that we provide for churches all across that we provide for churches all across that we provide for churches all across the united states and canada and we'd the united states and canada and we'd the united states and canada and we'd love to help you love to help you love to help you if you'd like to learn more click to our if you'd like to learn more click to our if you'd like to learn more click to our website at missionalmarketing.com and website at missionalmarketing.com and website at missionalmarketing.com and follow the link at the top of the page follow the link at the top of the page follow the link at the top of the page that says church seo that says church seo that says church seo you can request a free local seo report you can request a free local seo report you can request a free local seo report to see how your church is showing up in to see how your church is showing up in to see how your church is showing up in google these days and you can schedule google these days and you can schedule google these days and you can schedule an appointment to talk with jason or

an appointment to talk with jason or an appointment to talk with jason or with me or with one of our other digital with me or with one of our other digital with me or with one of our other digital strategists to help you decide whether strategists to help you decide whether strategists to help you decide whether or not a local seo boost is right for or not a local seo boost is right for or not a local seo boost is right for your church hey again we appreciate you your church hey again we appreciate you your church hey again we appreciate you tuning in to our podcast and we look tuning in to our podcast and we look tuning in to our podcast and we look forward to the opportunity to serving forward to the opportunity to serving forward to the opportunity to serving you in your church and reaching more you in your church and reaching more you in your church and reaching more people for jesus now back to the show people for jesus now back to the show people for jesus now back to the show okay so we talked about security we okay so we talked about security we okay so we talked about security we talked about speed and the third thing talked about speed and the third thing talked about speed and the third thing that we want to land on is kind of the that we want to land on is kind of the that we want to land on is kind of the biggest of them all and that is what we biggest of them all and that is what we biggest of them all and that is what we call crawlability jason explain what call crawlability jason explain what call crawlability jason explain what crawlability is and explain why it's crawlability is and explain why it's crawlability is and explain why it's important to google important to google important to google sure one thing i want to talk about is sure one thing i want to talk about is sure one thing i want to talk about is this phrase ux this phrase ux this phrase ux you've all understood user experience so you've all understood user experience so you've all understood user experience so ux is is user experience and the user ux is is user experience and the user ux is is user experience and the user experience on your website is how a experience on your website is how a experience on your website is how a person engages with your website the person engages with your website the person engages with your website the images we just talked about the video images we just talked about the video images we just talked about the video the content the navigation all that the content the navigation all that the content the navigation all that stuff right it's really important from stuff right it's really important from stuff right it's really important from user experience user experience user experience crawlability is not about user crawlability is not about user crawlability is not about user experience experience experience crawlability is how google looks at your crawlability is how google looks at your crawlability is how google looks at your website and what they're looking for is website and what they're looking for is website and what they're looking for is really really really a pretty important understand they're a pretty important understand they're a pretty important understand they're looking at different things that you looking at different things that you looking at different things that you want to make sure you are locked into want to make sure you are locked into want to make sure you are locked into what google sees so that your website what google sees so that your website what google sees so that your website shows up organically let me give an shows up organically let me give an shows up organically let me give an example um example um example um i'll often go to a church website and i'll often go to a church website and i'll often go to a church website and they'll have a care page okay they have they'll have a care page okay they have they'll have a care page okay they have they'll have a care so you click on care they'll have a care so you click on care they'll have a care so you click on care the care ministry and there's like five the care ministry and there's like five the care ministry and there's like five or six or seven different things that or six or seven different things that or six or seven different things that the care ministry does they might have

the care ministry does they might have the care ministry does they might have celebrate recovery celebrate recovery celebrate recovery grief share grief share grief share they'll have like some kind of a divorce they'll have like some kind of a divorce they'll have like some kind of a divorce you know support group or something like you know support group or something like you know support group or something like that they have other different things that they have other different things that they have other different things that they do that they do that they do well when google is crawling that web well when google is crawling that web well when google is crawling that web site when we talk about crawlability site when we talk about crawlability site when we talk about crawlability we're talking about all the data behind we're talking about all the data behind we're talking about all the data behind that we're talking about the url that we're talking about the url that we're talking about the url structure we're talking about the meta structure we're talking about the meta structure we're talking about the meta description we're talking about the description we're talking about the description we're talking about the content on the website content on the website content on the website we're looking at things that when google we're looking at things that when google we're looking at things that when google crawls this crawls this crawls this site site site are we convincing google that we're an are we convincing google that we're an are we convincing google that we're an authority in this subject matter and authority in this subject matter and authority in this subject matter and will we show up organically and so we're will we show up organically and so we're will we show up organically and so we're looking at all the different errors the looking at all the different errors the looking at all the different errors the different warnings even the notices that different warnings even the notices that different warnings even the notices that are on your website you can run a report are on your website you can run a report are on your website you can run a report we'll run a report for you and it'll we'll run a report for you and it'll we'll run a report for you and it'll tell you exactly all the different tell you exactly all the different tell you exactly all the different issues you have with your website when issues you have with your website when issues you have with your website when it comes to things like meta it comes to things like meta it comes to things like meta descriptions i often will find churches descriptions i often will find churches descriptions i often will find churches don't add a meta description if they don't add a meta description if they don't add a meta description if they have a meta description it's pulled from have a meta description it's pulled from have a meta description it's pulled from whatever content that is on that website whatever content that is on that website whatever content that is on that website which may not be what you want right i which may not be what you want right i which may not be what you want right i often find that that the urls are kind often find that that the urls are kind often find that that the urls are kind of of of mumble you know they just like they'll mumble you know they just like they'll mumble you know they just like they'll have like their their domain forward have like their their domain forward have like their their domain forward slash and a whole bunch of characters slash and a whole bunch of characters slash and a whole bunch of characters afterwards that doesn't help google at afterwards that doesn't help google at afterwards that doesn't help google at all all all and so whenever i'm talking to a church and so whenever i'm talking to a church and so whenever i'm talking to a church i'm not talking about the user i'm not talking about the user i'm not talking about the user experience although that's a great deep experience although that's a great deep experience although that's a great deep conversation i'm talking about how does conversation i'm talking about how does conversation i'm talking about how does google crawl your website and it doesn't google crawl your website and it doesn't google crawl your website and it doesn't make sense to google if it doesn't make make sense to google if it doesn't make make sense to google if it doesn't make sense to google you're in trouble and so sense to google you're in trouble and so sense to google you're in trouble and so we look at again i'll just i'll go back we look at again i'll just i'll go back we look at again i'll just i'll go back there we look at the url what's that

there we look at the url what's that there we look at the url what's that stream look like we look at like the stream look like we look at like the stream look like we look at like the meta descriptions you can see what that meta descriptions you can see what that meta descriptions you can see what that looks like the title of the page h1 looks like the title of the page h1 looks like the title of the page h1 headings um h2 headings we look at headings um h2 headings we look at headings um h2 headings we look at images and how our image is named are images and how our image is named are images and how our image is named are they named appropriately we look at the they named appropriately we look at the they named appropriately we look at the content google doesn't care anymore content google doesn't care anymore content google doesn't care anymore about keywords um if you know what i'm about keywords um if you know what i'm about keywords um if you know what i'm talking about you're you're you in the talking about you're you're you in the talking about you're you're you in the back in the old days before google back in the old days before google back in the old days before google really released new algorithms you could really released new algorithms you could really released new algorithms you could stuff keywords stuff keywords stuff keywords into into your web page right so you'd into into your web page right so you'd into into your web page right so you'd have like 500 keywords and google's like have like 500 keywords and google's like have like 500 keywords and google's like oh my goodness they are this is they're oh my goodness they are this is they're oh my goodness they are this is they're really relevant because all these really relevant because all these really relevant because all these keywords well they just see right keywords well they just see right keywords well they just see right through that so keywords are irrelevant through that so keywords are irrelevant through that so keywords are irrelevant what google focuses on is content the what google focuses on is content the what google focuses on is content the text that google can crawl on the page text that google can crawl on the page text that google can crawl on the page keep in mind google cannot crawl pdfs keep in mind google cannot crawl pdfs keep in mind google cannot crawl pdfs they can't crawl videos they can't crawl videos they can't crawl videos they don't care about image i don't care they don't care about image i don't care they don't care about image i don't care about like colors and you know if you about like colors and you know if you about like colors and you know if you have a picture up there with words on have a picture up there with words on have a picture up there with words on that picture that's not crawlable that picture that's not crawlable that picture that's not crawlable they have to crawl content that they can they have to crawl content that they can they have to crawl content that they can actually you can actually if you can actually you can actually if you can actually you can actually if you can highlight the crop the content on your highlight the crop the content on your highlight the crop the content on your page google's crawling that page google's crawling that page google's crawling that and so crawl ability has about making and so crawl ability has about making and so crawl ability has about making sure your sure your sure your your websites function correctly it your websites function correctly it your websites function correctly it looks good to google there's no errors looks good to google there's no errors looks good to google there's no errors there's no warnings the notices are there's no warnings the notices are there's no warnings the notices are minimal and you've got a really sound minimal and you've got a really sound minimal and you've got a really sound website you got to start there and then website you got to start there and then website you got to start there and then from there you can start from there you can start from there you can start getting into what i call the content of getting into what i call the content of getting into what i call the content of the site and actually the navigation of the site and actually the navigation of the site and actually the navigation of the site that's search engine the site that's search engine the site that's search engine optimization optimizing your website but optimization optimizing your website but optimization optimizing your website but you got to start with the crawlability

you got to start with the crawlability you got to start with the crawlability and fixing the foundation first and fixing the foundation first and fixing the foundation first yeah a lot of people who are watching yeah a lot of people who are watching yeah a lot of people who are watching this podcast or listening to this this podcast or listening to this this podcast or listening to this podcast are probably familiar with like podcast are probably familiar with like podcast are probably familiar with like the yoast uh plug-in if they use a the yoast uh plug-in if they use a the yoast uh plug-in if they use a wordpress website and and yoast will wordpress website and and yoast will wordpress website and and yoast will actually give you some good pointers in actually give you some good pointers in actually give you some good pointers in terms of the readability crawlability of terms of the readability crawlability of terms of the readability crawlability of your website but it only scratches the your website but it only scratches the your website but it only scratches the surface there's actually a whole lot surface there's actually a whole lot surface there's actually a whole lot more to crawlability than just the more to crawlability than just the more to crawlability than just the little you know red light yellow light little you know red light yellow light little you know red light yellow light green light that you get in yoast um green light that you get in yoast um green light that you get in yoast um he talked about user experience and i he talked about user experience and i he talked about user experience and i would say that a lot of web developers would say that a lot of web developers would say that a lot of web developers especially in the church world have especially in the church world have especially in the church world have defaulted to a less is more mindset that defaulted to a less is more mindset that defaulted to a less is more mindset that we'll have a care page and that care we'll have a care page and that care we'll have a care page and that care page will have all the information about page will have all the information about page will have all the information about the four or five different care the four or five different care the four or five different care ministries that we have in our church ministries that we have in our church ministries that we have in our church but we have only like one or two but we have only like one or two but we have only like one or two descriptive sentences for each of those descriptive sentences for each of those descriptive sentences for each of those care ministries well care ministries well care ministries well google will crawl that page and index google will crawl that page and index google will crawl that page and index that page but because there's so little that page but because there's so little that page but because there's so little content on the page and it's such a wide content on the page and it's such a wide content on the page and it's such a wide variety of content google doesn't see variety of content google doesn't see variety of content google doesn't see that page as authoritative on any that page as authoritative on any that page as authoritative on any particular topic so if you have a care particular topic so if you have a care particular topic so if you have a care ministry ministry ministry and you have four or five different um and you have four or five different um and you have four or five different um ministries that fall within that care ministries that fall within that care ministries that fall within that care ministry such as you know divorce care ministry such as you know divorce care ministry such as you know divorce care or um uh financial peace university or whatever financial peace university or whatever you should actually have separate pages you should actually have separate pages you should actually have separate pages for each of those ministries with more for each of those ministries with more for each of those ministries with more content extrapolated content extrapolated content extrapolated don't be afraid to use words it's true don't be afraid to use words it's true don't be afraid to use words it's true most people will not read most of the

most people will not read most of the most people will not read most of the content that you have on the website but content that you have on the website but content that you have on the website but google does and that's how google google does and that's how google google does and that's how google determines whether or not your pages are determines whether or not your pages are determines whether or not your pages are actually authoritative on the topic that actually authoritative on the topic that actually authoritative on the topic that people are searching for so crawlability people are searching for so crawlability people are searching for so crawlability is huge another thing the crawlability is huge another thing the crawlability is huge another thing the crawlability you talked about errors and warnings you talked about errors and warnings you talked about errors and warnings broken links broken links broken links pages that are orphaned pages that don't pages that are orphaned pages that don't pages that are orphaned pages that don't have any way to get to them uh we can have any way to get to them uh we can have any way to get to them uh we can run a crawlability report for your run a crawlability report for your run a crawlability report for your church website and kind of show you church website and kind of show you church website and kind of show you what all of those errors and warnings what all of those errors and warnings what all of those errors and warnings and and red flags are so you can and and red flags are so you can and and red flags are so you can determine whether or not you know you determine whether or not you know you determine whether or not you know you need to do an aggressive deep dive on need to do an aggressive deep dive on need to do an aggressive deep dive on fixing that stuff to make your website fixing that stuff to make your website fixing that stuff to make your website healthier yeah backlinks and all kinds healthier yeah backlinks and all kinds healthier yeah backlinks and all kinds of stuff a couple of tools tips for you of stuff a couple of tools tips for you of stuff a couple of tools tips for you guys if you guys use chrome guys if you guys use chrome guys if you guys use chrome okay because i like using chrome as a okay because i like using chrome as a okay because i like using chrome as a browser i i got a plug-in called seo browser i i got a plug-in called seo browser i i got a plug-in called seo meta in one click meta in one click meta in one click seo meta in one click find that plugin seo meta in one click find that plugin seo meta in one click find that plugin download it and then pin it to your download it and then pin it to your download it and then pin it to your little bar up there at the top little bar up there at the top little bar up there at the top and i'll tell you when you're on your and i'll tell you when you're on your and i'll tell you when you're on your website you look you click on that and website you look you click on that and website you look you click on that and it'll give you kind of a snapshot of it'll give you kind of a snapshot of it'll give you kind of a snapshot of sort of the highlights we just talked sort of the highlights we just talked sort of the highlights we just talked about it'll tell you your title your about it'll tell you your title your about it'll tell you your title your meta description your h1s h2s h3s it meta description your h1s h2s h3s it meta description your h1s h2s h3s it gets into images it's kind of a cool gets into images it's kind of a cool gets into images it's kind of a cool little plug-in little plug-in little plug-in here's another little tidbit okay most here's another little tidbit okay most here's another little tidbit okay most churches build their website their churches build their website their churches build their website their church website and it's basically a church website and it's basically a church website and it's basically a brochure about their church which is brochure about their church which is brochure about their church which is fine for your people fine for your people fine for your people because if i'm looking for like you know because if i'm looking for like you know because if i'm looking for like you know grief share i'm gonna go to care and grief share i'm gonna go to care and grief share i'm gonna go to care and there's all the listings fine but as

there's all the listings fine but as there's all the listings fine but as bart just said you don't want to do that bart just said you don't want to do that bart just said you don't want to do that to reach people outside your church to reach people outside your church to reach people outside your church i'll give you a perfect example if you i'll give you a perfect example if you i'll give you a perfect example if you like if you guys we like to cook at our like if you guys we like to cook at our like if you guys we like to cook at our house and so often we'll look up recipes house and so often we'll look up recipes house and so often we'll look up recipes right and so if you ever look up a right and so if you ever look up a right and so if you ever look up a recipe like you know recipe like you know recipe like you know we made a pasta with broccoli and we made a pasta with broccoli and we made a pasta with broccoli and sausage the other day right so if you sausage the other day right so if you sausage the other day right so if you google that okay and you see like the google that okay and you see like the google that okay and you see like the first recipe you click on that recipe first recipe you click on that recipe first recipe you click on that recipe like you click on that link it's not like you click on that link it's not like you click on that link it's not going to give you the recipe is it going to give you the recipe is it going to give you the recipe is it it's going to give you a it's going to give you a it's going to give you a long page and you got to scroll and long page and you got to scroll and long page and you got to scroll and scroll and scroll and scroll and scroll scroll and scroll and scroll and scroll scroll and scroll and scroll and scroll to get to the recipe why why don't they to get to the recipe why why don't they to get to the recipe why why don't they just put the recipe that's it because just put the recipe that's it because just put the recipe that's it because that it won't it will never show up that it won't it will never show up that it won't it will never show up number one in google google the reason number one in google google the reason number one in google google the reason that if you look at that page it's that if you look at that page it's that if you look at that page it's talking about the best pasta the best talking about the best pasta the best talking about the best pasta the best broccoli the best sausage how to use the broccoli the best sausage how to use the broccoli the best sausage how to use the ingredients it's got all this stuff ingredients it's got all this stuff ingredients it's got all this stuff before it even gets to the recipe that's before it even gets to the recipe that's before it even gets to the recipe that's intentional that's why they're number intentional that's why they're number intentional that's why they're number one one one and you have to think the same way did i and you have to think the same way did i and you have to think the same way did i read all that content no i looked at read all that content no i looked at read all that content no i looked at some images going yep that's the recipe some images going yep that's the recipe some images going yep that's the recipe i want ooh that looks really really i want ooh that looks really really i want ooh that looks really really tasty i'm scrolling straight down to the tasty i'm scrolling straight down to the tasty i'm scrolling straight down to the recipe and it doesn't bother me i i recipe and it doesn't bother me i i recipe and it doesn't bother me i i recognize that's how that's just the way recognize that's how that's just the way recognize that's how that's just the way it is it is it is your website has to be the same way when your website has to be the same way when your website has to be the same way when it comes to it comes to it comes to like like like grief share grief share grief share don't just have like we have griefshare don't just have like we have griefshare don't just have like we have griefshare 7pm on wednesdays in room b152 that's 7pm on wednesdays in room b152 that's 7pm on wednesdays in room b152 that's never going to show up anywhere however

never going to show up anywhere however never going to show up anywhere however there's a ton of people searching for there's a ton of people searching for there's a ton of people searching for like how to recover from grief or how to like how to recover from grief or how to like how to recover from grief or how to help a loved one through a grieving time help a loved one through a grieving time help a loved one through a grieving time a grieving period right you've got to a grieving period right you've got to a grieving period right you've got to have content that actually you know have content that actually you know have content that actually you know shares what you can do to overcome grief shares what you can do to overcome grief shares what you can do to overcome grief have some scripture have some tips have have some scripture have some tips have have some scripture have some tips have a video have some images in there give a video have some images in there give a video have some images in there give you know links to download this right you know links to download this right you know links to download this right that is optimizing the page and that's a that is optimizing the page and that's a that is optimizing the page and that's a little bit deeper than crawlability we little bit deeper than crawlability we little bit deeper than crawlability we just sort of sunk into some seo just sort of sunk into some seo just sort of sunk into some seo practices you should do but it really practices you should do but it really practices you should do but it really does start with crawlability to see does start with crawlability to see does start with crawlability to see is your website even functioning is your website even functioning is your website even functioning correctly when it comes to google correctly when it comes to google correctly when it comes to google you're only slightly passionate about you're only slightly passionate about you're only slightly passionate about this we can tell a little bit um yeah this we can tell a little bit um yeah this we can tell a little bit um yeah just a little bit um that's pretty good just a little bit um that's pretty good just a little bit um that's pretty good we're gonna wrap things up that was a we're gonna wrap things up that was a we're gonna wrap things up that was a pretty good conversation three things pretty good conversation three things pretty good conversation three things that your church website needs to knock that your church website needs to knock that your church website needs to knock out of the park in order to make google out of the park in order to make google out of the park in order to make google happy you need to have a secure website happy you need to have a secure website happy you need to have a secure website you need to have a fast website and you you need to have a fast website and you you need to have a fast website and you need to have a website that is crawlable need to have a website that is crawlable need to have a website that is crawlable and if you have any questions about any and if you have any questions about any and if you have any questions about any of those things or would like us to run of those things or would like us to run of those things or would like us to run a report for your website and meet up a report for your website and meet up a report for your website and meet up with you and have a conversation about with you and have a conversation about with you and have a conversation about what we might be able to do for you what what we might be able to do for you what what we might be able to do for you what what you might be able to do on your own what you might be able to do on your own what you might be able to do on your own we're happy to do that just go to our we're happy to do that just go to our we're happy to do that just go to our website missionalmarketing.com you can website missionalmarketing.com you can website missionalmarketing.com you can click the contact us link and you can click the contact us link and you can click the contact us link and you can schedule an appointment to meet with schedule an appointment to meet with schedule an appointment to meet with jason or me or one of our other coaches jason or me or one of our other coaches jason or me or one of our other coaches uh we want to thank you for tuning in to uh we want to thank you for tuning in to uh we want to thank you for tuning in to this episode of the missional marketing this episode of the missional marketing this episode of the missional marketing podcast we know that um you got a lot of podcast we know that um you got a lot of podcast we know that um you got a lot of podcasts that you can choose to listen podcasts that you can choose to listen podcasts that you can choose to listen to and the fact that you hang out with to and the fact that you hang out with to and the fact that you hang out with jason and me we consider it an honor if jason and me we consider it an honor if jason and me we consider it an honor if you haven't uh subscribed make sure that you haven't uh subscribed make sure that you haven't uh subscribed make sure that you subscribe whether you're on our you subscribe whether you're on our you subscribe whether you're on our youtube channel or whatever your

youtube channel or whatever your youtube channel or whatever your favorite podcasting app might be and if favorite podcasting app might be and if favorite podcasting app might be and if you haven't left us a rating or review you haven't left us a rating or review you haven't left us a rating or review we'd love to hear from you uh that helps we'd love to hear from you uh that helps we'd love to hear from you uh that helps more people uh find the podcast and it more people uh find the podcast and it more people uh find the podcast and it also lets us know if we're providing the also lets us know if we're providing the also lets us know if we're providing the kind of content that you find helpful so kind of content that you find helpful so kind of content that you find helpful so thanks again for tuning in to the show thanks again for tuning in to the show thanks again for tuning in to the show today and until next time i'm bart and today and until next time i'm bart and today and until next time i'm bart and that's jason and we're rational that's jason and we're rational that's jason and we're rational marketing thanks again thank you marketing thanks again thank you marketing thanks again thank you [Music]