4 Steps to Help Maximize Engagement on Your Church Website

[Music] [Music] well hey there i'm bart blair and i well hey there i'm bart blair and i well hey there i'm bart blair and i am on the line with the ceo of missional am on the line with the ceo of missional am on the line with the ceo of missional marketing marketing marketing jason hamrock and uh jason and i have jason hamrock and uh jason and i have jason hamrock and uh jason and i have gotten together today to gotten together today to gotten together today to have a conversation that we want to have a conversation that we want to have a conversation that we want to share with you about share with you about share with you about website engagement now and jason you and website engagement now and jason you and website engagement now and jason you and i were talking just a few minutes ago i were talking just a few minutes ago i were talking just a few minutes ago and and and we talk to churches every day about we talk to churches every day about we talk to churches every day about their church websites their church websites their church websites and one of the things that you know we and one of the things that you know we and one of the things that you know we both having both having both having built websites and managed church built websites and managed church built websites and managed church websites websites websites know that you know there's a certain know that you know there's a certain know that you know there's a certain level of effort that goes into level of effort that goes into level of effort that goes into creating all your content getting a creating all your content getting a creating all your content getting a website all set up and launching it website all set up and launching it website all set up and launching it and then like kind of crossing your and then like kind of crossing your and then like kind of crossing your fingers and hoping one that people find fingers and hoping one that people find fingers and hoping one that people find it it it and two that they find what they're and two that they find what they're and two that they find what they're looking for when they get to the website looking for when they get to the website looking for when they get to the website right so as we kind of launch into this right so as we kind of launch into this right so as we kind of launch into this conversation conversation conversation about web engagement website engagement about web engagement website engagement about web engagement website engagement um what are some of the the highlights um what are some of the the highlights um what are some of the the highlights that you would be discussing with the that you would be discussing with the that you would be discussing with the church if you were talking about how to church if you were talking about how to church if you were talking about how to create a website create a website create a website uh that's highly engaging to a user and uh that's highly engaging to a user and uh that's highly engaging to a user and what are some of the things that we what are some of the things that we what are some of the things that we do to make a website more engaging do to make a website more engaging do to make a website more engaging oh such a loaded question bart and i oh such a loaded question bart and i oh such a loaded question bart and i have to agree with you that have to agree with you that have to agree with you that um i was guilty at my church we would um i was guilty at my church we would um i was guilty at my church we would just put together stuff we put on the just put together stuff we put on the just put together stuff we put on the website website website hope that it's working we never almost hope that it's working we never almost hope that it's working we never almost never went back and looked at analytics never went back and looked at analytics never went back and looked at analytics in fact you probably didn't know what it in fact you probably didn't know what it in fact you probably didn't know what it was back in the day yet it's such an was back in the day yet it's such an was back in the day yet it's such an important component to the strategy that important component to the strategy that important component to the strategy that that that that every church needs to have it's if your every church needs to have it's if your every church needs to have it's if your website is one of your best website is one of your best website is one of your best marketing tools your best tool to engage

marketing tools your best tool to engage marketing tools your best tool to engage people people people how do you know if it's working or not how do you know if it's working or not how do you know if it's working or not how do you understand how do you understand how do you understand uh did is this page engaging people uh did is this page engaging people uh did is this page engaging people or are they leaving right so like you or are they leaving right so like you or are they leaving right so like you said we talk to churches all the time said we talk to churches all the time said we talk to churches all the time about this and there's only three areas about this and there's only three areas about this and there's only three areas that this product breaks down into that this product breaks down into that this product breaks down into it's engagement it's analytics it's engagement it's analytics it's engagement it's analytics and it's what i call on-page seo or and it's what i call on-page seo or and it's what i call on-page seo or website seo website seo website seo okay so when you use the word engagement okay so when you use the word engagement okay so when you use the word engagement why don't you break that down a little why don't you break that down a little why don't you break that down a little bit what does bit what does bit what does engagement on a website look like does engagement on a website look like does engagement on a website look like does that have something to do with the user that have something to do with the user that have something to do with the user experience experience experience does it have something to do with like does it have something to do with like does it have something to do with like chat online like i don't know break that chat online like i don't know break that chat online like i don't know break that down for me down for me down for me what is what is website engagement look what is what is website engagement look what is what is website engagement look like every page on your website like every page on your website like every page on your website should have options for somebody to should have options for somebody to should have options for somebody to engage engage engage right never ever have a page that's a right never ever have a page that's a right never ever have a page that's a dead end dead end dead end otherwise they're probably going to otherwise they're probably going to otherwise they're probably going to bounce meaning they're just going to hit bounce meaning they're just going to hit bounce meaning they're just going to hit the back button or they're going to the back button or they're going to the back button or they're going to leave leave leave close the tab and leave your website so close the tab and leave your website so close the tab and leave your website so when we talk about when we talk about when we talk about optimizing the engagement we are talking optimizing the engagement we are talking optimizing the engagement we are talking about the user about the user about the user there's a term called user experience or there's a term called user experience or there's a term called user experience or ux that's kind of how it's called ux that's kind of how it's called ux that's kind of how it's called and you really want to stare at your ux and you really want to stare at your ux and you really want to stare at your ux and talk about how are people engaging and talk about how are people engaging and talk about how are people engaging with your website with your website with your website every page probably the most important every page probably the most important every page probably the most important but the most important page will be your but the most important page will be your but the most important page will be your home page that's kind of a given home page that's kind of a given home page that's kind of a given i'd say the second most important page i'd say the second most important page i'd say the second most important page would probably be a plan your visit would probably be a plan your visit would probably be a plan your visit page if you don't have one you should page if you don't have one you should page if you don't have one you should probably make one because probably make one because probably make one because that's the page that people who are that's the page that people who are that's the page that people who are thinking about coming to your church thinking about coming to your church thinking about coming to your church will probably click will probably click will probably click on like if they're interested they're

on like if they're interested they're on like if they're interested they're going to click on plan a visit they want going to click on plan a visit they want going to click on plan a visit they want to to to learn more and what does that mean well learn more and what does that mean well learn more and what does that mean well when you have those two pages your when you have those two pages your when you have those two pages your homepage and planner visit pages homepage and planner visit pages homepage and planner visit pages like all the other pages you actually like all the other pages you actually like all the other pages you actually want to have want to have want to have buttons on there you want to have call buttons on there you want to have call buttons on there you want to have call to actions and it could be to actions and it could be to actions and it could be talk to us via chat or it could be you talk to us via chat or it could be you talk to us via chat or it could be you know fill out this field or know fill out this field or know fill out this field or it could be send an email but there are it could be send an email but there are it could be send an email but there are buttons buttons buttons that cause people to engage another one that cause people to engage another one that cause people to engage another one is is great one is is is great one is is is great one is adding video having a video on your page adding video having a video on your page adding video having a video on your page so people could watch so people could watch so people could watch that's optimizing your engagement that's optimizing your engagement that's optimizing your engagement okay so you know if i can summarize what okay so you know if i can summarize what okay so you know if i can summarize what you just said if we don't you just said if we don't you just said if we don't have calls to action or we don't have have calls to action or we don't have have calls to action or we don't have content on our website content on our website content on our website that is engaging the user all we've that is engaging the user all we've that is engaging the user all we've really done is created a brochure really done is created a brochure really done is created a brochure right it's a brochure you remember those right it's a brochure you remember those right it's a brochure you remember those days when you used to print paper days when you used to print paper days when you used to print paper brochures and you put them in somebody's brochures and you put them in somebody's brochures and you put them in somebody's hand to promote something there's hand to promote something there's hand to promote something there's nothing engaging about that right it's nothing engaging about that right it's nothing engaging about that right it's purely purely purely one way and what we really want to do is one way and what we really want to do is one way and what we really want to do is we want we want we want as the church we want to create an as the church we want to create an as the church we want to create an experience for people online experience for people online experience for people online that isn't just one way it's not just us that isn't just one way it's not just us that isn't just one way it's not just us telling them telling them telling them about us but it's us providing about us but it's us providing about us but it's us providing a um a pathway for them to engage with a um a pathway for them to engage with a um a pathway for them to engage with us us us to let us know that they want to be to let us know that they want to be to let us know that they want to be known known known right they're kicking the tires they're right they're kicking the tires they're right they're kicking the tires they're checking things out whether that's checking things out whether that's checking things out whether that's plan a visit page or watching sermons plan a visit page or watching sermons plan a visit page or watching sermons online or just reading about children's online or just reading about children's online or just reading about children's ministry and checking things out there ministry and checking things out there ministry and checking things out there but but at some point we want them to but but at some point we want them to but but at some point we want them to let us know let us know let us know that they're ready to reciprocate a that they're ready to reciprocate a that they're ready to reciprocate a relationship right that they want to

relationship right that they want to relationship right that they want to to connect back yeah and you want to be to connect back yeah and you want to be to connect back yeah and you want to be able to measure that right able to measure that right able to measure that right and so you you never want to be sitting and so you you never want to be sitting and so you you never want to be sitting in your boss's office in your boss's office in your boss's office and he or she says hey tell me uh and he or she says hey tell me uh and he or she says hey tell me uh how did that event go with their how did that event go with their how did that event go with their registrations registrations registrations i don't know you never want to say that i don't know you never want to say that i don't know you never want to say that you always want to go i have all the you always want to go i have all the you always want to go i have all the data data data well if you don't collect that data and well if you don't collect that data and well if you don't collect that data and you don't even have call to actions on you don't even have call to actions on you don't even have call to actions on those different pages those different pages those different pages how are you going to report a good bad how are you going to report a good bad how are you going to report a good bad or ugly report to your boss or ugly report to your boss or ugly report to your boss you don't want to ever walk in and not you don't want to ever walk in and not you don't want to ever walk in and not have the answers and so have the answers and so have the answers and so to your point having those call to to your point having those call to to your point having those call to actions have that engaging content on actions have that engaging content on actions have that engaging content on that web page any web page that web page any web page that web page any web page is so important and then measuring is so important and then measuring is so important and then measuring looking at the data to see did it work looking at the data to see did it work looking at the data to see did it work or not or not or not yeah you know we work with a lot of yeah you know we work with a lot of yeah you know we work with a lot of churches that will run churches that will run churches that will run advertising campaigns to drive traffic advertising campaigns to drive traffic advertising campaigns to drive traffic to their websites uh to their websites uh to their websites uh you know whether it's a facebook you know whether it's a facebook you know whether it's a facebook campaign or google search campaign or google search campaign or google search using the google ad grant or paid search using the google ad grant or paid search using the google ad grant or paid search campaigns campaigns campaigns and i have this question asked all the and i have this question asked all the and i have this question asked all the time time time so if we're getting hundreds or so if we're getting hundreds or so if we're getting hundreds or thousands of new visitors to our website thousands of new visitors to our website thousands of new visitors to our website how do we know what's working like how how do we know what's working like how how do we know what's working like how do we how do we how do we know do we how do we how do we know do we how do we how do we know if it was a success because it's one if it was a success because it's one if it was a success because it's one thing to get thing to get thing to get eyes on your website it's another thing eyes on your website it's another thing eyes on your website it's another thing to actually begin to initiate to actually begin to initiate to actually begin to initiate relationship with people so as the local relationship with people so as the local relationship with people so as the local church church church that's our ultimate goal right our goal that's our ultimate goal right our goal that's our ultimate goal right our goal is not to be a hub for entertainment is not to be a hub for entertainment is not to be a hub for entertainment but it's to be a place where people can but it's to be a place where people can but it's to be a place where people can actually connect actually connect actually connect engage initiate relationship and engage initiate relationship and engage initiate relationship and hopefully

hopefully hopefully step into our assimilation strategy or step into our assimilation strategy or step into our assimilation strategy or our discipleship our discipleship our discipleship pathway so that we can begin to lead pathway so that we can begin to lead pathway so that we can begin to lead them towards jesus or help them grow them towards jesus or help them grow them towards jesus or help them grow in their relationship with jesus you in their relationship with jesus you in their relationship with jesus you betcha okay betcha okay betcha okay so what are some of the things that we so what are some of the things that we so what are some of the things that we should be looking at if should be looking at if should be looking at if if we're if we're putting videos on our if we're if we're putting videos on our if we're if we're putting videos on our website or we're putting these calls to website or we're putting these calls to website or we're putting these calls to action like plan a visit action like plan a visit action like plan a visit or um you know prayer requests i think or um you know prayer requests i think or um you know prayer requests i think that's another that's another that's another another thing that's really highly another thing that's really highly another thing that's really highly engaging for people the different types engaging for people the different types engaging for people the different types of calls to action we can have on the of calls to action we can have on the of calls to action we can have on the website website website you know what what are the ways that we you know what what are the ways that we you know what what are the ways that we can can can measure those things what are some of measure those things what are some of measure those things what are some of the tools that we can use like what and the tools that we can use like what and the tools that we can use like what and how do we know what to do with those how do we know what to do with those how do we know what to do with those things yeah there's a thing called things yeah there's a thing called things yeah there's a thing called google analytics google analytics google analytics and pretty much every website that i and pretty much every website that i and pretty much every website that i look at a church website almost has look at a church website almost has look at a church website almost has google analytics but some of you don't google analytics but some of you don't google analytics but some of you don't have analytics have analytics have analytics you got to get it on your website right you got to get it on your website right you got to get it on your website right it's a free tool it's a free tool it's a free tool add it to your website that's so add it to your website that's so add it to your website that's so important important important number one is google now can crawl your number one is google now can crawl your number one is google now can crawl your website right that's website right that's website right that's that's pretty important uh they're that's pretty important uh they're that's pretty important uh they're seeing what's going on but number two seeing what's going on but number two seeing what's going on but number two google analytics has such powerful google analytics has such powerful google analytics has such powerful information to explain information to explain information to explain the behavior of users while they're on the behavior of users while they're on the behavior of users while they're on your website your website your website right so you can get into analytics and right so you can get into analytics and right so you can get into analytics and you can create you can create you can create conversion funnels what's a conversion conversion funnels what's a conversion conversion funnels what's a conversion funnel a conversion funnel is funnel a conversion funnel is funnel a conversion funnel is if you have somebody that lands on your if you have somebody that lands on your if you have somebody that lands on your home page right and then you have a home page right and then you have a home page right and then you have a above the fold meaning at the very top above the fold meaning at the very top above the fold meaning at the very top of the page you have some kind of like of the page you have some kind of like of the page you have some kind of like plan a visit or watch online right maybe plan a visit or watch online right maybe plan a visit or watch online right maybe those are two buttons those are two buttons those are two buttons well you can go into google analytics well you can go into google analytics well you can go into google analytics set up a

set up a set up a funnel so that you know how many people funnel so that you know how many people funnel so that you know how many people landed on your home page landed on your home page landed on your home page in fact you can actually know where they in fact you can actually know where they in fact you can actually know where they came from right came from right came from right they land on your home page how long they land on your home page how long they land on your home page how long they stayed there and then did they they stayed there and then did they they stayed there and then did they click on one of those two buttons click on one of those two buttons click on one of those two buttons or any other button on your website or any other button on your website or any other button on your website google analytics google analytics google analytics gives you all that data and we love gives you all that data and we love gives you all that data and we love working with churches and helping them working with churches and helping them working with churches and helping them set that up set that up set that up so that they can understand if their so that they can understand if their so that they can understand if their website is actually working or not that website is actually working or not that website is actually working or not that data data data i kind of like say it's like flying an i kind of like say it's like flying an i kind of like say it's like flying an airplane if you didn't if you were airplane if you didn't if you were airplane if you didn't if you were flying an airplane you kind of want to flying an airplane you kind of want to flying an airplane you kind of want to use look at the instruments use look at the instruments use look at the instruments what's our altitude and our which we're what's our altitude and our which we're what's our altitude and our which we're going and you know going and you know going and you know that's kind of important a church that's kind of important a church that's kind of important a church website is the same thing you have your website is the same thing you have your website is the same thing you have your website it's a phenomenal tool but if website it's a phenomenal tool but if website it's a phenomenal tool but if you are not looking at your google you are not looking at your google you are not looking at your google analytics analytics analytics how do you know if you're successful or how do you know if you're successful or how do you know if you're successful or not that's the only way you can know not that's the only way you can know not that's the only way you can know to get better right or change things or to get better right or change things or to get better right or change things or hey this one's doing really really well hey this one's doing really really well hey this one's doing really really well right another thing we look at with your right another thing we look at with your right another thing we look at with your google analytics is yours is your google analytics is yours is your google analytics is yours is your is your speed how fast does your website is your speed how fast does your website is your speed how fast does your website load load load another indicator about the user another indicator about the user another indicator about the user experience right if your website takes experience right if your website takes experience right if your website takes forever to load guess what people are forever to load guess what people are forever to load guess what people are going to do going to do going to do leave bounce they're going to bounce so leave bounce they're going to bounce so leave bounce they're going to bounce so those are just i mean those are just a those are just i mean those are just a those are just i mean those are just a couple things couple things couple things google analytics is loaded it's loaded google analytics is loaded it's loaded google analytics is loaded it's loaded with all kinds of tools that with all kinds of tools that with all kinds of tools that you really need to know and we you really need to know and we you really need to know and we understand these tools and we can teach understand these tools and we can teach understand these tools and we can teach and inform you and actually set you up and inform you and actually set you up and inform you and actually set you up so that you can so that you can so that you can have access to it you know one of the have access to it you know one of the have access to it you know one of the things that things that things that as you were talking about the um using as you were talking about the um using as you were talking about the um using a conversion a conversion pathway right

a conversion a conversion pathway right a conversion a conversion pathway right and we use the term and we use the term and we use the term conversion as in clicks and things down conversion as in clicks and things down conversion as in clicks and things down on the website not on the website not on the website not actual salvations although that's the actual salvations although that's the actual salvations although that's the ultimate goal right we want great ultimate goal right we want great ultimate goal right we want great yeah we want web conversions to lead to yeah we want web conversions to lead to yeah we want web conversions to lead to spiritual conversions spiritual conversions spiritual conversions um so this is one of the things that i um so this is one of the things that i um so this is one of the things that i thought of is that thought of is that thought of is that as a pastor one of the things that i as a pastor one of the things that i as a pastor one of the things that i want to measure want to measure want to measure in my church is next steps that people in my church is next steps that people in my church is next steps that people are taking right so are taking right so are taking right so you know someone has been attending our you know someone has been attending our you know someone has been attending our weekend service for weekend service for weekend service for weeks or months um they're consuming the weeks or months um they're consuming the weeks or months um they're consuming the content content content watching the sermon putting their kids watching the sermon putting their kids watching the sermon putting their kids in the children's ministry listening to in the children's ministry listening to in the children's ministry listening to the music the music the music at some point in time um we're we're at some point in time um we're we're at some point in time um we're we're asking them to take asking them to take asking them to take a first step or a next step and a first step or a next step and a first step or a next step and different churches do that in different different churches do that in different different churches do that in different ways in terms of how they're ways in terms of how they're ways in terms of how they're trying to integrate people into their trying to integrate people into their trying to integrate people into their church family but and as churches we church family but and as churches we church family but and as churches we measure measure measure we measure money well like what was the we measure money well like what was the we measure money well like what was the offering this week and attendance what offering this week and attendance what offering this week and attendance what was the attendance this week and of was the attendance this week and of was the attendance this week and of course now churches are course now churches are course now churches are learning to measure how many views we learning to measure how many views we learning to measure how many views we had on our video on facebook or youtube had on our video on facebook or youtube had on our video on facebook or youtube right right right how many online views but really the how many online views but really the how many online views but really the most most most important measurements are not how many important measurements are not how many important measurements are not how many people showed up on sunday or what the people showed up on sunday or what the people showed up on sunday or what the offering was but it's how many people offering was but it's how many people offering was but it's how many people took a next step took a next step took a next step how many people joined a group or how how many people joined a group or how how many people joined a group or how many people signed up to serve in the many people signed up to serve in the many people signed up to serve in the ministry or how many people gave their ministry or how many people gave their ministry or how many people gave their lives to jesus or how many people lives to jesus or how many people lives to jesus or how many people took our baptism class how many people took our baptism class how many people took our baptism class how many people came into membership or partnership came into membership or partnership came into membership or partnership however your church shapes that so those however your church shapes that so those however your church shapes that so those no next steps are really critical so no next steps are really critical so no next steps are really critical so when we're when we're when we're planning our website we want to do the planning our website we want to do the planning our website we want to do the same thing we want to create a pathway same thing we want to create a pathway same thing we want to create a pathway for people for people for people so that we can follow them and see what

so that we can follow them and see what so that we can follow them and see what steps they're taking and give them calls steps they're taking and give them calls steps they're taking and give them calls to action to action to action that that give them a logical next step that that give them a logical next step that that give them a logical next step ultimately you know you mentioned this ultimately you know you mentioned this ultimately you know you mentioned this earlier is that plan a visit earlier is that plan a visit earlier is that plan a visit uh whether that's plan a visit in person uh whether that's plan a visit in person uh whether that's plan a visit in person or plan a visit or plan a visit or plan a visit online we want to be able to see okay if online we want to be able to see okay if online we want to be able to see okay if we have we have we have this many people coming to our website this many people coming to our website this many people coming to our website how many of them are actually clicking how many of them are actually clicking how many of them are actually clicking plan a visit and when they click plan a plan a visit and when they click plan a plan a visit and when they click plan a visit visit visit you're using google analytics to see you're using google analytics to see you're using google analytics to see where did those people come from where did those people come from where did those people come from you know are they coming from facebook you know are they coming from facebook you know are they coming from facebook are they coming from an ad are they are they coming from an ad are they are they coming from an ad are they coming from organic search coming from organic search coming from organic search coming from you know the the google coming from you know the the google coming from you know the the google local pack you know in our google my local pack you know in our google my local pack you know in our google my business page business page business page when they're coming from there where are when they're coming from there where are when they're coming from there where are they going what is their pathway they going what is their pathway they going what is their pathway um we in some ways need to be able to um we in some ways need to be able to um we in some ways need to be able to predict predict predict their behavior right because we want to their behavior right because we want to their behavior right because we want to provide for them on the website provide for them on the website provide for them on the website what they're looking for and try to what they're looking for and try to what they're looking for and try to predict that behavior predict that behavior predict that behavior but at the same time lead them to a but at the same time lead them to a but at the same time lead them to a pathway that's logical for them to be pathway that's logical for them to be pathway that's logical for them to be able to connect with us at a time that's able to connect with us at a time that's able to connect with us at a time that's ready ready ready um at the time that they're ready so we um at the time that they're ready so we um at the time that they're ready so we talked a little bit about the tools we talked a little bit about the tools we talked a little bit about the tools we talked about some of the talked about some of the talked about some of the the you know the structure of the the you know the structure of the the you know the structure of the website seo um website seo um website seo um and and our ability to measure some of and and our ability to measure some of and and our ability to measure some of those things those things those things um what what does an implementation um what what does an implementation um what what does an implementation strategy entail if we were going to strategy entail if we were going to strategy entail if we were going to work with a church to help them figure work with a church to help them figure work with a church to help them figure out what to do with the data that we get out what to do with the data that we get out what to do with the data that we get what are what are some of the things what are what are some of the things what are what are some of the things that we would um coach the church in that we would um coach the church in that we would um coach the church in doing doing doing yeah there's several things the first yeah there's several things the first yeah there's several things the first thing is we have to do research thing is we have to do research thing is we have to do research we gotta kind of open up the hood start we gotta kind of open up the hood start we gotta kind of open up the hood start digging in and find out what's been

digging in and find out what's been digging in and find out what's been going on with going on with going on with your website i kind of called the good your website i kind of called the good your website i kind of called the good bad and ugly bad and ugly bad and ugly right because you're gonna have all right because you're gonna have all right because you're gonna have all three so we first need to know three so we first need to know three so we first need to know where have you come from and where are where have you come from and where are where have you come from and where are you today that's called research you today that's called research you today that's called research we it's rolling up your sleeves and we it's rolling up your sleeves and we it's rolling up your sleeves and getting to work we understand that getting to work we understand that getting to work we understand that from there then we want to start from there then we want to start from there then we want to start building a plan building a plan building a plan putting together a plan that makes sense putting together a plan that makes sense putting together a plan that makes sense and as you just and as you just and as you just spoke to about you know new guests kind spoke to about you know new guests kind spoke to about you know new guests kind of funneling through from a plan your of funneling through from a plan your of funneling through from a plan your visit page visit page visit page i'd even go deeper to say what about i'd even go deeper to say what about i'd even go deeper to say what about your children's ministries your children's ministries your children's ministries what's the goal uh in my church you know what's the goal uh in my church you know what's the goal uh in my church you know at the fourth fifth and sixth grade at the fourth fifth and sixth grade at the fourth fifth and sixth grade level level level one of the most important goals is to one of the most important goals is to one of the most important goals is to get those kids ready get those kids ready get those kids ready so that they can become baptized right so that they can become baptized right so that they can become baptized right so they can go through discovering so they can go through discovering so they can go through discovering christ class so they can learn more christ class so they can learn more christ class so they can learn more about what it means to follow jesus so about what it means to follow jesus so about what it means to follow jesus so that they can be baptized right as that they can be baptized right as that they can be baptized right as they're headed in junior high that's they're headed in junior high that's they're headed in junior high that's like the goal that's the goal not the like the goal that's the goal not the like the goal that's the goal not the only goal but that's like the most only goal but that's like the most only goal but that's like the most important goal important goal important goal well on our website are we doing that well on our website are we doing that well on our website are we doing that are we are we sharing that are we are we sharing that are we are we sharing that with parents on that children's page and with parents on that children's page and with parents on that children's page and are we talking are we talking are we talking explaining to them about what they can explaining to them about what they can explaining to them about what they can do and how they can get signed up for do and how they can get signed up for do and how they can get signed up for this class it's just a funnel right we this class it's just a funnel right we this class it's just a funnel right we want to want to want to keep funneling so when we talk about keep funneling so when we talk about keep funneling so when we talk about plans we want to plan plans we want to plan plans we want to plan all the pages we want to understand and all the pages we want to understand and all the pages we want to understand and kind of align what it is you're trying kind of align what it is you're trying kind of align what it is you're trying to achieve with to achieve with to achieve with as a ministry you just mentioned this as a ministry you just mentioned this as a ministry you just mentioned this inside your church with your website inside your church with your website inside your church with your website then comes implementation that's the then comes implementation that's the then comes implementation that's the third step we need to implement it third step we need to implement it third step we need to implement it we got to implement the plan we just we got to implement the plan we just we got to implement the plan we just built right get all those widgets put built right get all those widgets put built right get all those widgets put together together together get all the knobs dialed in and hit go get all the knobs dialed in and hit go get all the knobs dialed in and hit go get it going and then the last step was get it going and then the last step was get it going and then the last step was kind of an ongoing optimization

kind of an ongoing optimization kind of an ongoing optimization staring at the data what did we learn staring at the data what did we learn staring at the data what did we learn what do we need to adjust what do we need to adjust what do we need to adjust and keep moving from there to get better and keep moving from there to get better and keep moving from there to get better and that's really going to paint a and that's really going to paint a and that's really going to paint a very clear picture for you church you're very clear picture for you church you're very clear picture for you church you're going to understand where you're going to understand where you're going to understand where you're deficient deficient deficient okay where are you lacking any kind of okay where are you lacking any kind of okay where are you lacking any kind of engagement or content engagement or content engagement or content that really just brings that to it to that really just brings that to it to that really just brings that to it to full attention so that you can do full attention so that you can do full attention so that you can do something about it so something about it so something about it so those four steps research planning those four steps research planning those four steps research planning implementation implementation implementation and then optimizing that's that's our and then optimizing that's that's our and then optimizing that's that's our strategy so strategy so strategy so let me get something straight i just let me get something straight i just let me get something straight i just paid someone paid someone paid someone thousands of dollars to design a website thousands of dollars to design a website thousands of dollars to design a website for me for me for me to build the website and to launch the to build the website and to launch the to build the website and to launch the website website website and you're basically telling me that i'm and you're basically telling me that i'm and you're basically telling me that i'm not done not done not done you're not done because they didn't you're not done because they didn't you're not done because they didn't quite paint the full picture quite paint the full picture quite paint the full picture um now that first part incredibly um now that first part incredibly um now that first part incredibly important if you important if you important if you if you just rebuilt your website and you if you just rebuilt your website and you if you just rebuilt your website and you use somebody and you're happy awesome use somebody and you're happy awesome use somebody and you're happy awesome that's so that's so that's so that's great most not all but most that's great most not all but most that's great most not all but most companies don't really go companies don't really go companies don't really go deep into what we're talking about here deep into what we're talking about here deep into what we're talking about here with seo they just don't with seo they just don't with seo they just don't they don't tend to take that next and they don't tend to take that next and they don't tend to take that next and really really important step really really important step really really important step and so it wasn't a waste that you did and so it wasn't a waste that you did and so it wasn't a waste that you did that that that but you you need to finish it right we but you you need to finish it right we but you you need to finish it right we need to go through this need to go through this need to go through this process with you to help you understand process with you to help you understand process with you to help you understand how you can continue to build up on that how you can continue to build up on that how you can continue to build up on that website your website's never done website your website's never done website your website's never done okay it's not like you wrote a check for okay it's not like you wrote a check for okay it's not like you wrote a check for five thousand dollars got a new website five thousand dollars got a new website five thousand dollars got a new website cool see in five years it doesn't happen cool see in five years it doesn't happen cool see in five years it doesn't happen that way that way that way yeah see that that right there jason yeah see that that right there jason yeah see that that right there jason that that that that's that's the diamond in the rough

that's that's the diamond in the rough that's that's the diamond in the rough that people need to that people need to that people need to understand is that a website that is understand is that a website that is understand is that a website that is built and launched built and launched built and launched is never a finished product and it's not is never a finished product and it's not is never a finished product and it's not not finished just because you're adding not finished just because you're adding not finished just because you're adding a new sermon every week it's not a new sermon every week it's not a new sermon every week it's not finished because finished because finished because it's kind of like a living organism it's kind of like a living organism it's kind of like a living organism right people interact with it people right people interact with it people right people interact with it people engage with it engage with it engage with it um and it needs to be it needs to be um and it needs to be it needs to be um and it needs to be it needs to be massaged to the point that it's really massaged to the point that it's really massaged to the point that it's really functioning at optimum level for functioning at optimum level for functioning at optimum level for engagement engagement engagement like that's the whole point i don't know like that's the whole point i don't know like that's the whole point i don't know if we've used the word engagement enough if we've used the word engagement enough if we've used the word engagement enough in this video but i'm going to say it in this video but i'm going to say it in this video but i'm going to say it again engagement the again engagement the again engagement the end game is engagement not information end game is engagement not information end game is engagement not information engagement and we uh we have to be engagement and we uh we have to be engagement and we uh we have to be church we have to understand when covet church we have to understand when covet church we have to understand when covet broke broke broke everything changed cold it all changed everything changed cold it all changed everything changed cold it all changed well what's to say that's not going to well what's to say that's not going to well what's to say that's not going to happen again right and happen again right and happen again right and we understand that people are going we understand that people are going we understand that people are going online they're just online they're just online they're just they are they're already like such an they are they're already like such an they are they're already like such an overuser they're already there they're overuser they're already there they're overuser they're already there they're already doing it already doing it already doing it that's how people engage we google it that's how people engage we google it that's how people engage we google it right we're looking for help we're right we're looking for help we're right we're looking for help we're looking for something looking for something looking for something church we can't expect people just to church we can't expect people just to church we can't expect people just to drive into our parking lot drive into our parking lot drive into our parking lot and attend those days are long gone so and attend those days are long gone so and attend those days are long gone so we have to think we have to think we have to think more creative and think differently more creative and think differently more creative and think differently about how we use our website about how we use our website about how we use our website as a church growth tool but it's also an as a church growth tool but it's also an as a church growth tool but it's also an evangelism and a discipleship tool evangelism and a discipleship tool evangelism and a discipleship tool right and it can happen from the moment right and it can happen from the moment right and it can happen from the moment they enter your website they enter your website they enter your website right that that can start but you got to right that that can start but you got to right that that can start but you got to put effort into it and put effort into it and put effort into it and we we we didn't really go deep into we we we didn't really go deep into we we we didn't really go deep into on-page seo

on-page seo on-page seo to be found in google with your felt to be found in google with your felt to be found in google with your felt need content we can certainly do that need content we can certainly do that need content we can certainly do that if you want to reach out to us we'll if you want to reach out to us we'll if you want to reach out to us we'll have a conversation about that i'd love have a conversation about that i'd love have a conversation about that i'd love to to to spend time talking to a church about spend time talking to a church about spend time talking to a church about what they need to do to optimize their what they need to do to optimize their what they need to do to optimize their content content content there's so many great strategies the there's so many great strategies the there's so many great strategies the church is not church is not church is not lacking creating content we're doing lacking creating content we're doing lacking creating content we're doing lots of that lots of that lots of that but optimizing on your website game but optimizing on your website game but optimizing on your website game changer changer changer and most churches are not doing that and most churches are not doing that and most churches are not doing that very well very well very well okay your microphone's taking a beating okay your microphone's taking a beating okay your microphone's taking a beating today because you're so excited today because you're so excited today because you're so excited about seo he gets so excited about seo about seo he gets so excited about seo about seo he gets so excited about seo and optimizing the website and optimizing the website and optimizing the website he starts hitting things around him okay he starts hitting things around him okay he starts hitting things around him okay um you know what um you know what um you know what if you've if if you're the person that if you've if if you're the person that if you've if if you're the person that has gotten this far has gotten this far has gotten this far in this video congratulations there is in this video congratulations there is in this video congratulations there is tons of content on our blog about tons of content on our blog about tons of content on our blog about optimizing your website for search optimizing your website for search optimizing your website for search we've got other videos on our youtube we've got other videos on our youtube we've got other videos on our youtube channel related to channel related to channel related to search engine optimization and how to search engine optimization and how to search engine optimization and how to optimize your website for search um optimize your website for search um optimize your website for search um feel free to root around in those areas feel free to root around in those areas feel free to root around in those areas uh subscribe to our youtube channel uh subscribe to our youtube channel uh subscribe to our youtube channel and make sure to ring the bell so that and make sure to ring the bell so that and make sure to ring the bell so that you can find out when we're posting new you can find out when we're posting new you can find out when we're posting new content content content on our youtube channel and without a on our youtube channel and without a on our youtube channel and without a doubt if you want to have a conversation doubt if you want to have a conversation doubt if you want to have a conversation about how to improve the performance of about how to improve the performance of about how to improve the performance of your website as it relates to engagement your website as it relates to engagement your website as it relates to engagement and the user experience and the user experience and the user experience you can reach out to jason or to me and you can reach out to jason or to me and you can reach out to jason or to me and we'd be happy to have a conversation we'd be happy to have a conversation we'd be happy to have a conversation with you with you with you about that to see what we can do to help about that to see what we can do to help about that to see what we can do to help your church reach more people online your church reach more people online your church reach more people online jason anything you want to add before we jason anything you want to add before we jason anything you want to add before we end this video today well that old adage end this video today well that old adage end this video today well that old adage uh the best time to plant a tree is uh

uh the best time to plant a tree is uh uh the best time to plant a tree is uh 10 years ago 10 years ago 10 years ago or right now right or right now you want or right now right or right now you want or right now right or right now you want to do it right now to do it right now to do it right now you don't want to wait well i'll get to you don't want to wait well i'll get to you don't want to wait well i'll get to that in years nope do it now at least that in years nope do it now at least that in years nope do it now at least connect with us so we can teach you and connect with us so we can teach you and connect with us so we can teach you and educate you educate you educate you give you some free advice give you some give you some free advice give you some give you some free advice give you some free tools we'd love to do that free tools we'd love to do that free tools we'd love to do that just because we want you to win uh just because we want you to win uh just because we want you to win uh because when you win the kingdom wins because when you win the kingdom wins because when you win the kingdom wins and the kingdom expands and that's what and the kingdom expands and that's what and the kingdom expands and that's what we're here for we're here for we're here for well said we'll all i got well we'll well said we'll all i got well we'll well said we'll all i got well we'll we'll we'll we'll we'll put a fork in this one it's done we'll put a fork in this one it's done we'll put a fork in this one it's done thanks jason appreciate your time thanks jason appreciate your time thanks jason appreciate your time you're welcome thanks part you're welcome thanks part you're welcome thanks part you