How to Start a Church Communications Ministry From Scratch

[Music] [Music] well hey friends welcome to the well hey friends welcome to the well hey friends welcome to the missional marketing church growth missional marketing church growth missional marketing church growth interviews podcast interviews podcast interviews podcast my name is bart blair and as always i am my name is bart blair and as always i am my name is bart blair and as always i am joined by my friend joined by my friend joined by my friend and colleague the ceo of missional and colleague the ceo of missional and colleague the ceo of missional marketing jason marketing jason marketing jason hamrock how was that that was pretty hamrock how was that that was pretty hamrock how was that that was pretty good intro that was good bart good intro that was good bart good intro that was good bart how you doing today i i hope how you doing today i i hope how you doing today i i hope everything's going well for you everything's going well for you everything's going well for you i'm i'm doing well i'm doing very well i'm i'm doing well i'm doing very well i'm i'm doing well i'm doing very well um um um i'm we're approaching the weekend we're i'm we're approaching the weekend we're i'm we're approaching the weekend we're recording this on a thursday tomorrow's recording this on a thursday tomorrow's recording this on a thursday tomorrow's friday friday friday um i'm i'm taking my family to the um i'm i'm taking my family to the um i'm i'm taking my family to the scarborough scarborough scarborough renaissance festival in waxahachie texas renaissance festival in waxahachie texas renaissance festival in waxahachie texas this weekend you ever heard of this weekend you ever heard of this weekend you ever heard of waxahachie waxahachie waxahachie i have never heard of watch a hacksie i have never heard of watch a hacksie i have never heard of watch a hacksie texas before texas before texas before clearly because you catchy can't say i clearly because you catchy can't say i clearly because you catchy can't say i can barely say it can barely say it can barely say it waxahachie texas well you're gonna waxahachie texas well you're gonna waxahachie texas well you're gonna you're you're gonna be here in texas in you're you're gonna be here in texas in you're you're gonna be here in texas in a couple of weeks a couple of weeks a couple of weeks and i promise i will not take you to and i promise i will not take you to and i promise i will not take you to waxahachie um waxahachie um waxahachie um but uh yeah we're gonna go to the but uh yeah we're gonna go to the but uh yeah we're gonna go to the scarborough renaissance scarborough renaissance scarborough renaissance festival which i've never been to and festival which i've never been to and festival which i've never been to and i've been wanting to for the last few i've been wanting to for the last few i've been wanting to for the last few years i thought we were gonna go last years i thought we were gonna go last years i thought we were gonna go last year but then covet shut it down and year but then covet shut it down and year but then covet shut it down and i'll tell you why i'll tell you why i'll tell you why there's only one reason i'm going and there's only one reason i'm going and there's only one reason i'm going and that is because i was listening to this that is because i was listening to this that is because i was listening to this podcast i used to listen to this podcast podcast i used to listen to this podcast podcast i used to listen to this podcast called weird jobs called weird jobs called weird jobs and there was a guest on the podcast and and there was a guest on the podcast and and there was a guest on the podcast and obviously the podcast is about people obviously the podcast is about people obviously the podcast is about people who have weird jobs and there was this who have weird jobs and there was this who have weird jobs and there was this lady on the podcast lady on the podcast lady on the podcast whose job as a performer is she runs a whose job as a performer is she runs a whose job as a performer is she runs a show or has this show called show or has this show called show or has this show called cirque du sewer you know kind of like cirque du sewer you know kind of like cirque du sewer you know kind of like certain du soleil but it's cirque du certain du soleil but it's cirque du certain du soleil but it's cirque du sewer sewer sewer and her show is trained rats and cats

and her show is trained rats and cats and her show is trained rats and cats and she is going to be at the and she is going to be at the and she is going to be at the scarborough renaissance festival in scarborough renaissance festival in scarborough renaissance festival in waxahachie texas waxahachie texas waxahachie texas and i've been wanting to see this cirque and i've been wanting to see this cirque and i've been wanting to see this cirque du sewer show for the last few years du sewer show for the last few years du sewer show for the last few years so i'm going to get to see that on so i'm going to get to see that on so i'm going to get to see that on saturday i tell you your family they are saturday i tell you your family they are saturday i tell you your family they are in for a treat in for a treat in for a treat yeah i mean i i really i've never been yeah i mean i i really i've never been yeah i mean i i really i've never been to a renaissance festival i've had to a renaissance festival i've had to a renaissance festival i've had friends in the past they've like worked friends in the past they've like worked friends in the past they've like worked at them and i've at them and i've at them and i've gone to them i've never been to one so i gone to them i've never been to one so i gone to them i've never been to one so i don't really know what to expect i guess don't really know what to expect i guess don't really know what to expect i guess there's going to be some jousting and there's going to be some jousting and there's going to be some jousting and some other like medieval stuff but some other like medieval stuff but some other like medieval stuff but i just want to see trained rats and cats i just want to see trained rats and cats i just want to see trained rats and cats do a show and i don't know what it is do a show and i don't know what it is do a show and i don't know what it is that fascinates me about that but that fascinates me about that but that fascinates me about that but i'm i'm looking forward to it well now i'm i'm looking forward to it well now i'm i'm looking forward to it well now all of our listeners are going to be all of our listeners are going to be all of our listeners are going to be kind of curious about how that went kind of curious about how that went kind of curious about how that went down so stay tuned down so stay tuned down so stay tuned update on his experience this week all update on his experience this week all update on his experience this week all right right right yeah i might uh i might tweet some yeah i might uh i might tweet some yeah i might uh i might tweet some photos out there photos out there photos out there so if you are on twitter you can follow so if you are on twitter you can follow so if you are on twitter you can follow me at bart blair me at bart blair me at bart blair i think that's that's my twitter handle i think that's that's my twitter handle i think that's that's my twitter handle bart blair i think it's yeah bart blair i think it's yeah bart blair i think it's yeah it's that simple and i'll i'll post some it's that simple and i'll i'll post some it's that simple and i'll i'll post some cirque du cirque du cirque du so cirque du sewer pictures from so cirque du sewer pictures from so cirque du sewer pictures from waxahachie texas there you go waxahachie texas there you go waxahachie texas there you go um jason i've been excited about this um jason i've been excited about this um jason i've been excited about this podcast that we're sharing today for a podcast that we're sharing today for a podcast that we're sharing today for a while while while because we have an opportunity to because we have an opportunity to because we have an opportunity to introduce one of our introduce one of our introduce one of our newest team members before we get to newest team members before we get to newest team members before we get to that though that though that though i want to give some homage to another i want to give some homage to another i want to give some homage to another one of our team members one of our team members one of our team members we have a gal on our team we have we we have a gal on our team we have we we have a gal on our team we have we have an awesome team we have lots of have an awesome team we have lots of have an awesome team we have lots of people on our team people on our team people on our team we have a gal on our team named leighton we have a gal on our team named leighton we have a gal on our team named leighton and leighton

and leighton and leighton provides us some reporting every week provides us some reporting every week provides us some reporting every week for some stuff that's really important for some stuff that's really important for some stuff that's really important for us when our team meets but one of for us when our team meets but one of for us when our team meets but one of the things that layton does the things that layton does the things that layton does is she provides us a joke with the is she provides us a joke with the is she provides us a joke with the report the report's kind of boring right report the report's kind of boring right report the report's kind of boring right it's kind of a it's kind of a it's kind of a let's put it this way it's a naughty let's put it this way it's a naughty let's put it this way it's a naughty list so if you're a church and you're list so if you're a church and you're list so if you're a church and you're one of our church partners you don't one of our church partners you don't one of our church partners you don't want to be on want to be on want to be on leighton's naughty list it has nothing leighton's naughty list it has nothing leighton's naughty list it has nothing to do with payment to do with payment to do with payment it's other stuff but anyway that being it's other stuff but anyway that being it's other stuff but anyway that being said she sent out a joke said she sent out a joke said she sent out a joke this week and i'm gonna tell the joke this week and i'm gonna tell the joke this week and i'm gonna tell the joke because i thought it was funny okay are because i thought it was funny okay are because i thought it was funny okay are you ready you ready you ready are you ready for the joke i'm ready are you ready for the joke i'm ready are you ready for the joke i'm ready okay i'm just gonna read it just as okay i'm just gonna read it just as okay i'm just gonna read it just as leighton sent it because leighton sent it because leighton sent it because i i i don't want to mess it up all right i i i don't want to mess it up all right i i i don't want to mess it up all right so so so during a sunday school lesson a little during a sunday school lesson a little during a sunday school lesson a little boy learned about how god created human boy learned about how god created human boy learned about how god created human beings beings beings and this boy became especially focused and this boy became especially focused and this boy became especially focused when the teacher explained how eve was when the teacher explained how eve was when the teacher explained how eve was created from adam's ribs created from adam's ribs created from adam's ribs later in the week the boy's mother saw later in the week the boy's mother saw later in the week the boy's mother saw him lying down on the floor and so she him lying down on the floor and so she him lying down on the floor and so she asked him what was wrong asked him what was wrong asked him what was wrong his reply was priceless mom i have a his reply was priceless mom i have a his reply was priceless mom i have a pain in my side pain in my side pain in my side i think i'm getting a wife i read that i laughed out loud did you i read that i laughed out loud did you laugh when you read that this week laugh when you read that this week laugh when you read that this week i did okay yes i did laugh at that one i did okay yes i did laugh at that one i did okay yes i did laugh at that one uh i i don't i thought i've maybe heard uh i i don't i thought i've maybe heard uh i i don't i thought i've maybe heard that before but it made me laugh going that before but it made me laugh going that before but it made me laugh going oh i get pains inside all the time i oh i get pains inside all the time i oh i get pains inside all the time i only need one wife and i only have only need one wife and i only have only need one wife and i only have one wife yeah that's yeah yeah i'm i'm one wife yeah that's yeah yeah i'm i'm one wife yeah that's yeah yeah i'm i'm just i'm not gonna just i'm not gonna just i'm not gonna go down that road right there i might go down that road right there i might go down that road right there i might say something that incriminates myself say something that incriminates myself say something that incriminates myself but but but i thought that was funny leighton thanks i thought that was funny leighton thanks i thought that was funny leighton thanks for sharing the humor with us

for sharing the humor with us for sharing the humor with us and uh just wanted to give that shout and uh just wanted to give that shout and uh just wanted to give that shout out now hopefully our listeners found out now hopefully our listeners found out now hopefully our listeners found that joke entertaining too that joke entertaining too that joke entertaining too and for all of you pastors who are and for all of you pastors who are and for all of you pastors who are listening who need a joke listening who need a joke listening who need a joke for your sermon this week feel free to for your sermon this week feel free to for your sermon this week feel free to steal it i don't know where leighton got steal it i don't know where leighton got steal it i don't know where leighton got it but it but it but we'll we'll pass it along um so today we'll we'll pass it along um so today we'll we'll pass it along um so today jason we're sharing an interview that we jason we're sharing an interview that we jason we're sharing an interview that we recently recorded with one of our new recently recorded with one of our new recently recorded with one of our new team members maddie hall team members maddie hall team members maddie hall uh why don't you give a little insight uh why don't you give a little insight uh why don't you give a little insight on who maddie is and set this on who maddie is and set this on who maddie is and set this conversation up for us conversation up for us conversation up for us maddie is a rock star she uh maddie is a rock star she uh maddie is a rock star she uh has recently come from indianapolis she has recently come from indianapolis she has recently come from indianapolis she was the communication director was the communication director was the communication director at northview church it's a at northview church it's a at northview church it's a multi-campus mega church in indianapolis multi-campus mega church in indianapolis multi-campus mega church in indianapolis i think they i think they i think they i don't have any campuses but i know i don't have any campuses but i know i don't have any campuses but i know they're about 12 000 people they're about 12 000 people they're about 12 000 people uh pre-coveted on a weekend maddie ran uh pre-coveted on a weekend maddie ran uh pre-coveted on a weekend maddie ran the communications department the communications department the communications department and before doing that she was the and before doing that she was the and before doing that she was the digital director at the church digital director at the church digital director at the church and she's just has a career in marketing and she's just has a career in marketing and she's just has a career in marketing super sharp super sharp super sharp very knows her stuff she she's really very knows her stuff she she's really very knows her stuff she she's really articulate in articulate in articulate in all things church communications and she all things church communications and she all things church communications and she knows what she's doing and so we had the knows what she's doing and so we had the knows what she's doing and so we had the opportunity to hire maddie opportunity to hire maddie opportunity to hire maddie her and her husband drew they have two her and her husband drew they have two her and her husband drew they have two little girls and they just relocated out little girls and they just relocated out little girls and they just relocated out here to the phoenix here to the phoenix here to the phoenix area and so she joined us in january and area and so she joined us in january and area and so she joined us in january and we've already given her a bunch of we've already given her a bunch of we've already given her a bunch of churches and she has already just done a churches and she has already just done a churches and she has already just done a knockout job so today we get to learn uh knockout job so today we get to learn uh knockout job so today we get to learn uh from maddie who literally has helped from maddie who literally has helped from maddie who literally has helped build their communications department build their communications department build their communications department what does it take to build a what does it take to build a what does it take to build a communications department these days

communications department these days communications department these days here we are kind of post covid sorta and here we are kind of post covid sorta and here we are kind of post covid sorta and lots of change in the in the church lots of change in the in the church lots of change in the in the church world over the last like 14 months or so world over the last like 14 months or so world over the last like 14 months or so how do you even go about establishing how do you even go about establishing how do you even go about establishing and building or maintaining and growing and building or maintaining and growing and building or maintaining and growing a communications department so matty's a communications department so matty's a communications department so matty's going to speak into that going to speak into that going to speak into that that's true now if you're listening to that's true now if you're listening to that's true now if you're listening to this or you're watching this podcast this or you're watching this podcast this or you're watching this podcast and you're like intrigued by what you and you're like intrigued by what you and you're like intrigued by what you hear maddie say hear maddie say hear maddie say um we'd love to connect you with maddie um we'd love to connect you with maddie um we'd love to connect you with maddie in some way or one of our other digital in some way or one of our other digital in some way or one of our other digital coaches that can help you coaches that can help you coaches that can help you accomplish some of the things that she accomplish some of the things that she accomplish some of the things that she lays out in this conversation lays out in this conversation lays out in this conversation um the other thing that i want to point um the other thing that i want to point um the other thing that i want to point out is that maddie is new to our team out is that maddie is new to our team out is that maddie is new to our team and we're actually also looking for some and we're actually also looking for some and we're actually also looking for some other new team members so other new team members so other new team members so if you listen to maddie and you go you if you listen to maddie and you go you if you listen to maddie and you go you know i'm kind of like maddie i think know i'm kind of like maddie i think know i'm kind of like maddie i think like maddie and i've got some of the like maddie and i've got some of the like maddie and i've got some of the same skills as maddie same skills as maddie same skills as maddie maybe i'd like to do what maddie's doing maybe i'd like to do what maddie's doing maybe i'd like to do what maddie's doing we'd love for you to connect with us you we'd love for you to connect with us you we'd love for you to connect with us you can go to missionalmarketing.com can go to missionalmarketing.com can go to missionalmarketing.com careers and we'll put that link in the careers and we'll put that link in the careers and we'll put that link in the show notes we're hiring show notes we're hiring show notes we're hiring digital church coaches we're also hiring digital church coaches we're also hiring digital church coaches we're also hiring a lot of technical a lot of technical a lot of technical uh people doing seo video uh people doing seo video uh people doing seo video social media graphic design web social media graphic design web social media graphic design web development development development lots of stuff but we're looking to see lots of stuff but we're looking to see lots of stuff but we're looking to see our team continue to grow as god has our team continue to grow as god has our team continue to grow as god has continued to bless us with more and more continued to bless us with more and more continued to bless us with more and more churches that we get to work with across churches that we get to work with across churches that we get to work with across the country so the country so the country so i'm just plugging that in there but this i'm just plugging that in there but this i'm just plugging that in there but this interview this podcast is really all interview this podcast is really all interview this podcast is really all about this interview with maddie so about this interview with maddie so about this interview with maddie so without any further delay without any further delay without any further delay uh here's maddie hall uh here's maddie hall uh here's maddie hall well hey maddie hall welcome to the well hey maddie hall welcome to the well hey maddie hall welcome to the church growth interviews podcast jason

church growth interviews podcast jason church growth interviews podcast jason and i are so excited to uh and i are so excited to uh and i are so excited to uh to have you on the podcast and introduce to have you on the podcast and introduce to have you on the podcast and introduce you you you to our listeners our audience as one of to our listeners our audience as one of to our listeners our audience as one of our new team members we've uh our new team members we've uh our new team members we've uh uh had a chance to work together for a uh had a chance to work together for a uh had a chance to work together for a little while now and starting to get to little while now and starting to get to little while now and starting to get to know each other and uh know each other and uh know each other and uh and i'm i i know that you're gonna have and i'm i i know that you're gonna have and i'm i i know that you're gonna have a lot to add to this conversation that a lot to add to this conversation that a lot to add to this conversation that we're gonna have today we're gonna have today we're gonna have today and uh yeah just really glad that you and uh yeah just really glad that you and uh yeah just really glad that you took the time out of your took the time out of your took the time out of your very interesting life schedule right now very interesting life schedule right now very interesting life schedule right now to uh to uh to uh to record this podcast episode with us to record this podcast episode with us to record this podcast episode with us yeah i'm really excited so uh just for yeah i'm really excited so uh just for yeah i'm really excited so uh just for our listeners maddie and i come from the our listeners maddie and i come from the our listeners maddie and i come from the same background we same background we same background we uh you know we we worked in corporate uh you know we we worked in corporate uh you know we we worked in corporate world uh then we came to work for the world uh then we came to work for the world uh then we came to work for the church we're church we're church we're served as communication directors and served as communication directors and served as communication directors and and matty more recent than and matty more recent than and matty more recent than than than me and uh she's got a lot of than than me and uh she's got a lot of than than me and uh she's got a lot of a lot more experience in that space uh a lot more experience in that space uh a lot more experience in that space uh recently and recently and recently and and now she's a coach for us and so she and now she's a coach for us and so she and now she's a coach for us and so she gets to as i say get to work gets to as i say get to work gets to as i say get to work for churches not necessarily in the for churches not necessarily in the for churches not necessarily in the church a little bit of different church a little bit of different church a little bit of different setup there and now we get to we get to setup there and now we get to we get to setup there and now we get to we get to touch touch touch lots of churches around the country and lots of churches around the country and lots of churches around the country and speak into their communications and speak into their communications and speak into their communications and their marketing needs their marketing needs their marketing needs so maddie uh you just you joined us um so maddie uh you just you joined us um so maddie uh you just you joined us um several months ago several months ago several months ago and you're you know getting your feet and you're you know getting your feet and you're you know getting your feet wet a little bit with missional wet a little bit with missional wet a little bit with missional marketing but marketing but marketing but talk to us a little bit about your your talk to us a little bit about your your talk to us a little bit about your your story your background story your background story your background and um how you ended up being the and um how you ended up being the and um how you ended up being the communication director communication director communication director yeah well thanks for having me on today yeah well thanks for having me on today yeah well thanks for having me on today guys it's been a it's been a fun few guys it's been a it's been a fun few guys it's been a it's been a fun few months here getting to start with months here getting to start with months here getting to start with missional marketing missional marketing missional marketing but my background is in marketing

but my background is in marketing but my background is in marketing um right out of college is kind of when um right out of college is kind of when um right out of college is kind of when social media was social media was social media was taken off for businesses and taken off for businesses and taken off for businesses and businesses were like oh shoot i i we businesses were like oh shoot i i we businesses were like oh shoot i i we need somebody to run this need somebody to run this need somebody to run this and they said well you're the youngest and they said well you're the youngest and they said well you're the youngest person in the room you probably know how person in the room you probably know how person in the room you probably know how to do this to do this to do this so you're our social media person and so you're our social media person and so you're our social media person and i'm like well guess i guess i know about i'm like well guess i guess i know about i'm like well guess i guess i know about it you know and so it you know and so it you know and so what i didn't know i was teaching myself what i didn't know i was teaching myself what i didn't know i was teaching myself as i went along but i started in as i went along but i started in as i went along but i started in promotions promotions promotions and online course education for and online course education for and online course education for the national office of high school the national office of high school the national office of high school sports like the ncaa but for high school sports like the ncaa but for high school sports like the ncaa but for high school i was there for a while and really have i was there for a while and really have i was there for a while and really have a heart for the marketplace and a heart for the marketplace and a heart for the marketplace and for what businesses are doing and being for what businesses are doing and being for what businesses are doing and being um just just a christian in the in that um just just a christian in the in that um just just a christian in the in that space i feel like there needs to be a space i feel like there needs to be a space i feel like there needs to be a representation there representation there representation there uh for christ but uh kind of was looking uh for christ but uh kind of was looking uh for christ but uh kind of was looking for a new position for a new position for a new position and our pastor said hey i hear you're and our pastor said hey i hear you're and our pastor said hey i hear you're looking for a job we've got one open looking for a job we've got one open looking for a job we've got one open my dad's a pastor my husband's a pastor my dad's a pastor my husband's a pastor my dad's a pastor my husband's a pastor i thought i thought i thought i'm never gonna work in the church so i'm never gonna work in the church so i'm never gonna work in the church so thanks for asking but i'll pass thanks for asking but i'll pass thanks for asking but i'll pass and one thing led to another and and one thing led to another and and one thing led to another and i started working in the church uh and i started working in the church uh and i started working in the church uh and it has actually been a really great mix it has actually been a really great mix it has actually been a really great mix of helping church you know the church of helping church you know the church of helping church you know the church that i was at that i was at that i was at understand how we can use these understand how we can use these understand how we can use these practical tools that people use practical tools that people use practical tools that people use in the marketplace in businesses in in the marketplace in businesses in in the marketplace in businesses in corporate places corporate places corporate places and use them and apply them in the and use them and apply them in the and use them and apply them in the church world

church world church world and you know i i kind of started uh and you know i i kind of started uh and you know i i kind of started uh having a passion for that i would say having a passion for that i would say having a passion for that i would say even when i was back in school i would even when i was back in school i would even when i was back in school i would do a lot of case studies do a lot of case studies do a lot of case studies they would be on churches they said you they would be on churches they said you they would be on churches they said you can choose what business you want to do can choose what business you want to do can choose what business you want to do this on i'm gonna do it on a church this on i'm gonna do it on a church this on i'm gonna do it on a church and so i would go in and i would and so i would go in and i would and so i would go in and i would interview the different church staff interview the different church staff interview the different church staff and you know i would do a swaddle swot and you know i would do a swaddle swot and you know i would do a swaddle swot analysis analysis analysis looking at their strengths weaknesses looking at their strengths weaknesses looking at their strengths weaknesses their opportunities right their threats their opportunities right their threats their opportunities right their threats and saying and saying and saying okay how can we take what we found here okay how can we take what we found here okay how can we take what we found here and transform that and use and transform that and use and transform that and use um like i said real life tools that um like i said real life tools that um like i said real life tools that maybe the church isn't as familiar with maybe the church isn't as familiar with maybe the church isn't as familiar with or not used to using and um or not used to using and um or not used to using and um see that for church growth and you know see that for church growth and you know see that for church growth and you know ultimately ultimately ultimately for people you know coming to christ so for people you know coming to christ so for people you know coming to christ so that you know i've been the that you know i've been the that you know i've been the communications director uh i i've been a communications director uh i i've been a communications director uh i i've been a communications director at my previous communications director at my previous communications director at my previous church and then that's what led me into church and then that's what led me into church and then that's what led me into missional marketing missional marketing missional marketing um you guys know um you know my family um you guys know um you know my family um you guys know um you know my family had decided to had decided to had decided to to move out west and uh so we're kind of to move out west and uh so we're kind of to move out west and uh so we're kind of looking for looking for looking for for different jobs and found missional for different jobs and found missional for different jobs and found missional marketing marketing marketing which really pairs both my interests in which really pairs both my interests in which really pairs both my interests in the church and then the church and then the church and then and kind of the business setting yeah and kind of the business setting yeah and kind of the business setting yeah moving out moving out west which which moving out moving out west which which moving out moving out west which which would let's just call it what it is if would let's just call it what it is if would let's just call it what it is if you're you're you're watching this podcast rather than watching this podcast rather than watching this podcast rather than listening you'll see the really cool listening you'll see the really cool listening you'll see the really cool background that maddie has behind her background that maddie has behind her background that maddie has behind her which she informed us before we started which she informed us before we started which she informed us before we started recording is like the only thing left in recording is like the only thing left in recording is like the only thing left in her house because her family is her house because her family is her house because her family is literally literally literally in the middle of moving yes yes in the middle of moving yes yes in the middle of moving yes yes yes yes communications directors have yes yes communications directors have yes yes communications directors have like these really cool neat backgrounds like these really cool neat backgrounds like these really cool neat backgrounds but you've got

but you've got but you've got a piano yeah yeah well i a piano yeah yeah well i a piano yeah yeah well i this really really i was like this really really i was like this really really i was like we had been talking about kind of moving we had been talking about kind of moving we had been talking about kind of moving right since i started working for right since i started working for right since i started working for michelle and i was like michelle and i was like michelle and i was like well i'll get a good background when we well i'll get a good background when we well i'll get a good background when we move well it's been four months i'm like move well it's been four months i'm like move well it's been four months i'm like okay well okay well okay well once we get situated then i'll once we get situated then i'll once we get situated then i'll officially have a cool background i officially have a cool background i officially have a cool background i guess but yeah guess but yeah guess but yeah this you walk around my house there's this you walk around my house there's this you walk around my house there's really nothing on the walls really nothing on the walls really nothing on the walls anywhere i just have a few things here anywhere i just have a few things here anywhere i just have a few things here and there and some boxes and there and some boxes and there and some boxes i i feel like bart you should grab your i i feel like bart you should grab your i i feel like bart you should grab your your guitar pick one you got two your guitar pick one you got two your guitar pick one you got two maddie just turn around you guys could maddie just turn around you guys could maddie just turn around you guys could play us a song and we can just break play us a song and we can just break play us a song and we can just break into some worship right now into some worship right now into some worship right now i'm not singing but hey i tell you what i'm not singing but hey i tell you what i'm not singing but hey i tell you what yeah you know yeah you know yeah you know i i know and i will speak to this that i i know and i will speak to this that i i know and i will speak to this that during covid when all these worship during covid when all these worship during covid when all these worship teams were teams were teams were creating like these zoom videos with creating like these zoom videos with creating like these zoom videos with their whole you know their bands all in their whole you know their bands all in their whole you know their bands all in different locations different locations different locations it's not what it looks like they're not it's not what it looks like they're not it's not what it looks like they're not just all in a zoom call just all in a zoom call just all in a zoom call playing all at the same time because playing all at the same time because playing all at the same time because it's impossible to synchronize it's impossible to synchronize it's impossible to synchronize so um yeah i don't i think we'll we'll so um yeah i don't i think we'll we'll so um yeah i don't i think we'll we'll pass pass pass i was on a zoom call with a group of i was on a zoom call with a group of i was on a zoom call with a group of people a couple of weeks ago and we people a couple of weeks ago and we people a couple of weeks ago and we tried to sing happy birthday to someone tried to sing happy birthday to someone tried to sing happy birthday to someone and even that we couldn't all sing happy and even that we couldn't all sing happy and even that we couldn't all sing happy birthday together because of the time birthday together because of the time birthday together because of the time lag with the internet and everything lag with the internet and everything lag with the internet and everything it's kind of it's kind of it's kind of kind of silly well maddie let's turn the kind of silly well maddie let's turn the kind of silly well maddie let's turn the corner let's talk about corner let's talk about corner let's talk about a church out there that's uh you know a church out there that's uh you know a church out there that's uh you know they're thinking about hiring a they're thinking about hiring a they're thinking about hiring a communication director uh communication director uh communication director uh you know they've got pieces of it other you know they've got pieces of it other you know they've got pieces of it other people people people in their in their church different staff in their in their church different staff in their in their church different staff members are handling things like social

members are handling things like social members are handling things like social media one person's doing that media one person's doing that media one person's doing that another person might be doing some another person might be doing some another person might be doing some advertising another person might be advertising another person might be advertising another person might be trying to trying to trying to streamline the hey we we need to promote streamline the hey we we need to promote streamline the hey we we need to promote this ministry or that ministry so this ministry or that ministry so this ministry or that ministry so they've kind of got it in pieces but they've kind of got it in pieces but they've kind of got it in pieces but they're thinking about they're thinking about they're thinking about it's time to hire somebody what advice it's time to hire somebody what advice it's time to hire somebody what advice would you give that would you give that would you give that that leader that's that's uh looking to that leader that's that's uh looking to that leader that's that's uh looking to to hire to hire to hire a you know full-time communications a you know full-time communications a you know full-time communications director director director yeah so this might seem kind of basic yeah so this might seem kind of basic yeah so this might seem kind of basic but get it all on paper but get it all on paper but get it all on paper if you if you ask a leader anywhere if you if you ask a leader anywhere if you if you ask a leader anywhere hey what's that person doing what's that hey what's that person doing what's that hey what's that person doing what's that person doing what's that person doing person doing what's that person doing person doing what's that person doing they may know what kind of their direct they may know what kind of their direct they may know what kind of their direct report is doing or the person that works report is doing or the person that works report is doing or the person that works right next to them right next to them right next to them but they're not knowledgeable of every but they're not knowledgeable of every but they're not knowledgeable of every single task that everybody's doing you single task that everybody's doing you single task that everybody's doing you know oh this person posts to social know oh this person posts to social know oh this person posts to social media media media three times a day well somebody that's three times a day well somebody that's three times a day well somebody that's not super familiar with social media not super familiar with social media not super familiar with social media thinks oh that takes about 30 seconds thinks oh that takes about 30 seconds thinks oh that takes about 30 seconds you know three times a day well to have you know three times a day well to have you know three times a day well to have a really robust you know social media a really robust you know social media a really robust you know social media presence takes a lot more than presence takes a lot more than presence takes a lot more than a minute and a half a day right as you a minute and a half a day right as you a minute and a half a day right as you guys know uh so guys know uh so guys know uh so so just do that analysis kind of like i so just do that analysis kind of like i so just do that analysis kind of like i was talking about earlier get it down on was talking about earlier get it down on was talking about earlier get it down on paper and say okay paper and say okay paper and say okay the student pastor is running social the student pastor is running social the student pastor is running social media okay media okay media okay the the worship pastor is the the worship pastor is the the worship pastor is is running our videos you know what's is running our videos you know what's is running our videos you know what's every person doing every person doing every person doing who's running who's talking about who's running who's talking about who's running who's talking about advertising advertising advertising who's communicating with um if you're who's communicating with um if you're who's communicating with um if you're doing an doing an doing an ad for for christmas who's actually ad for for christmas who's actually ad for for christmas who's actually talking with the media relations talking with the media relations talking with the media relations people get that all down there on the people get that all down there on the people get that all down there on the paper and then say

paper and then say paper and then say okay this is what it's going to take for okay this is what it's going to take for okay this is what it's going to take for somebody to do somebody to do somebody to do all of these different things and write all of these different things and write all of these different things and write down okay this person does social media down okay this person does social media down okay this person does social media it takes them 10 hours a week it takes them 10 hours a week it takes them 10 hours a week well this person does media relations it well this person does media relations it well this person does media relations it takes them five hours a week takes them five hours a week takes them five hours a week this person does video that one takes 40 this person does video that one takes 40 this person does video that one takes 40 40 hours a week 40 hours a week 40 hours a week you know it's so that you can really say you know it's so that you can really say you know it's so that you can really say okay this is the type of person okay this is the type of person okay this is the type of person that we're going to need to hire and i that we're going to need to hire and i that we're going to need to hire and i would say one of the would say one of the would say one of the the big things for me as far as the big things for me as far as the big things for me as far as communications director is communications director is communications director is processes right that's where i processes right that's where i processes right that's where i have found working with churches is the have found working with churches is the have found working with churches is the process process process isn't always defined and you need a isn't always defined and you need a isn't always defined and you need a really defined really defined really defined process in order to keep people process in order to keep people process in order to keep people organized organized organized because otherwise the student pastor why because otherwise the student pastor why because otherwise the student pastor why i used to do social media i'm just gonna i used to do social media i'm just gonna i used to do social media i'm just gonna go do this because i kind of used to i go do this because i kind of used to i go do this because i kind of used to i know how i used to do it know how i used to do it know how i used to do it it's like well that was working for a it's like well that was working for a it's like well that was working for a while but now we're trying to grow we're while but now we're trying to grow we're while but now we're trying to grow we're trying to bring in trying to bring in trying to bring in new people and in order to do that we new people and in order to do that we new people and in order to do that we never we need everybody to jump on board never we need everybody to jump on board never we need everybody to jump on board so not you know defining what it is that so not you know defining what it is that so not you know defining what it is that you need but also helping the rest of you need but also helping the rest of you need but also helping the rest of your team stay you know this person is your team stay you know this person is your team stay you know this person is going to come in to help you grow to going to come in to help you grow to going to come in to help you grow to help you move forward help you move forward help you move forward uh i think is is a good place to start uh i think is is a good place to start uh i think is is a good place to start yeah yeah and i i yeah yeah and i i yeah yeah and i i i so i agree with that i love that i so i agree with that i love that i so i agree with that i love that analogy of it analogy of it analogy of it of actually putting on paper and of actually putting on paper and of actually putting on paper and explaining explaining explaining to the to the candidate you're looking to the to the candidate you're looking to the to the candidate you're looking to hire this is what we're trying to to hire this is what we're trying to to hire this is what we're trying to achieve achieve achieve and we're not there yet but giving that and we're not there yet but giving that and we're not there yet but giving that person that that person that that person that that kind of they can wrap their arms around kind of they can wrap their arms around kind of they can wrap their arms around idea is so important idea is so important idea is so important i'd also mention you know keeping people

i'd also mention you know keeping people i'd also mention you know keeping people sometimes sometimes sometimes i talk to churches bigger churches and i talk to churches bigger churches and i talk to churches bigger churches and they've got staff turnover like you they've got staff turnover like you they've got staff turnover like you wouldn't believe wouldn't believe wouldn't believe and when you start to uncover the the and when you start to uncover the the and when you start to uncover the the layers you realize layers you realize layers you realize there's a lot of dysfunction in some of there's a lot of dysfunction in some of there's a lot of dysfunction in some of the leadership because they change all the leadership because they change all the leadership because they change all the the the they're changing their directions and they're changing their directions and they're changing their directions and it's when you're when you're causing it's when you're when you're causing it's when you're when you're causing somebody and somebody and somebody and ministry is hard enough because it's a ministry is hard enough because it's a ministry is hard enough because it's a lot of it's lot of it's lot of it's is repetitive obviously every week is repetitive obviously every week is repetitive obviously every week you're doing the same thing getting you're doing the same thing getting you're doing the same thing getting ready for sunday ready for sunday ready for sunday and then you sprinkle in all kinds of and then you sprinkle in all kinds of and then you sprinkle in all kinds of stuff stuff stuff events or conferences or just events or conferences or just events or conferences or just branding as a whole adding more campuses branding as a whole adding more campuses branding as a whole adding more campuses it becomes it becomes it becomes a lot and so if the leadership is kind a lot and so if the leadership is kind a lot and so if the leadership is kind of all over the board that makes it of all over the board that makes it of all over the board that makes it really difficult really difficult really difficult for for the staff to kind of follow and for for the staff to kind of follow and for for the staff to kind of follow and and continue to keep their passion up and continue to keep their passion up and continue to keep their passion up at least this is what i've found so then at least this is what i've found so then at least this is what i've found so then i find people have turnover i find people have turnover i find people have turnover and so you have to really take a hard and so you have to really take a hard and so you have to really take a hard look uh i would say before you hire a look uh i would say before you hire a look uh i would say before you hire a communication director at communication director at communication director at your leadership processes your leadership processes your leadership processes and your leadership make and is it going and your leadership make and is it going and your leadership make and is it going to be really clear for somebody to step to be really clear for somebody to step to be really clear for somebody to step in to see where you're going as a church in to see where you're going as a church in to see where you're going as a church are you kind of like all over the place are you kind of like all over the place are you kind of like all over the place jason i would i would kind of even add jason i would i would kind of even add jason i would i would kind of even add to that is that to that is that to that is that the when when it when the leadership has the when when it when the leadership has the when when it when the leadership has has has has had the ability to um to had the ability to um to had the ability to um to kind of define their leadership kind of define their leadership kind of define their leadership processes and as maddie just talked processes and as maddie just talked processes and as maddie just talked about about about you're you're defining and you're you're you're defining and you're you're you're defining and you're documenting your actual communications documenting your actual communications documenting your actual communications processes processes processes you are better able to set a clear set you are better able to set a clear set you are better able to set a clear set of expectations

of expectations of expectations for what that role entails and and how for what that role entails and and how for what that role entails and and how that that that staff member how that team member wins i staff member how that team member wins i staff member how that team member wins i think that's sometimes the hardest think that's sometimes the hardest think that's sometimes the hardest thing and and more often than not i'm thing and and more often than not i'm thing and and more often than not i'm sure that both of you have seen this sure that both of you have seen this sure that both of you have seen this a church will have a person maybe a church will have a person maybe a church will have a person maybe they're a communications they're a communications they're a communications director manager maybe they're an director manager maybe they're an director manager maybe they're an associate pastor of some sort associate pastor of some sort associate pastor of some sort who kind of manages and oversees it and who kind of manages and oversees it and who kind of manages and oversees it and they've got a really diverse set they've got a really diverse set they've got a really diverse set of skills they're good at video editing of skills they're good at video editing of skills they're good at video editing they're good at graphic design they're they're good at graphic design they're they're good at graphic design they're great at copywriting great at copywriting great at copywriting they know and understand social media they know and understand social media they know and understand social media and that person and that person and that person moves on to another church or takes moves on to another church or takes moves on to another church or takes another opportunity another opportunity another opportunity and then the church goes out and tries and then the church goes out and tries and then the church goes out and tries to find that person to find that person to find that person without realizing that that person was a without realizing that that person was a without realizing that that person was a unicorn that that person unicorn that that person unicorn that that person was not that person was was not was not that person was was not was not that person was was not really easy to replace um and and so it really easy to replace um and and so it really easy to replace um and and so it gets a little the waters get really gets a little the waters get really gets a little the waters get really muddy because now you have a set of muddy because now you have a set of muddy because now you have a set of expectations you've got expectations you've got expectations you've got leadership expecting something from the leadership expecting something from the leadership expecting something from the staff staff staff that may or may not be able to be that may or may not be able to be that may or may not be able to be delivered you've got some things delivered you've got some things delivered you've got some things documented some things not you just had documented some things not you just had documented some things not you just had a really intuitive person who was able a really intuitive person who was able a really intuitive person who was able to to to to run with it and do it you know out of to run with it and do it you know out of to run with it and do it you know out of their back pocket and it does make their back pocket and it does make their back pocket and it does make things things things it does think make things really tricky it does think make things really tricky it does think make things really tricky um you you had a question sorry you had um you you had a question sorry you had um you you had a question sorry you had a question buried in there for maddie a question buried in there for maddie a question buried in there for maddie which was maddie what what what would which was maddie what what what would which was maddie what what what would how would you coach a a church how would you coach a a church how would you coach a a church leadership leadership leadership team to make sure that they're setting team to make sure that they're setting team to make sure that they're setting their their their communications person up for success communications person up for success communications person up for success and sustainability in their role and sustainability in their role and sustainability in their role yeah that's a great question because the

yeah that's a great question because the yeah that's a great question because the communications director communications director communications director needs support and i would you know i needs support and i would you know i needs support and i would you know i would always go to bat for having your would always go to bat for having your would always go to bat for having your communications director communications director communications director on your top leadership team and here's on your top leadership team and here's on your top leadership team and here's why why why every single thing you say from your every single thing you say from your every single thing you say from your church you're communicating your church you're communicating your church you're communicating your students team's communicating your kids students team's communicating your kids students team's communicating your kids team is communicating team is communicating team is communicating your kids team is communicating to all your kids team is communicating to all your kids team is communicating to all of these parents your students team is of these parents your students team is of these parents your students team is communicating to all of these students communicating to all of these students communicating to all of these students and and and and their parents um you're from the and their parents um you're from the and their parents um you're from the stage every weekend you're putting in on stage every weekend you're putting in on stage every weekend you're putting in on an event an event an event for however many people come to your for however many people come to your for however many people come to your church and you're putting on a weekly church and you're putting on a weekly church and you're putting on a weekly event event event for anywhere from 25 50 100 for anywhere from 25 50 100 for anywhere from 25 50 100 thousands of people i mean that's a huge thousands of people i mean that's a huge thousands of people i mean that's a huge undertaking right and undertaking right and undertaking right and what anybody comes says from the stage what anybody comes says from the stage what anybody comes says from the stage is a is it shows you know what your is a is it shows you know what your is a is it shows you know what your church is about church is about church is about right and so you've got to have right and so you've got to have right and so you've got to have the communications person be able to be the communications person be able to be the communications person be able to be on the senior on the senior on the senior team to be able to help filter through team to be able to help filter through team to be able to help filter through all of that all of that all of that i'll use an example right i was in my i'll use an example right i was in my i'll use an example right i was in my role as communications director role as communications director role as communications director when march 2020 hit right i can tell you when march 2020 hit right i can tell you when march 2020 hit right i can tell you where i was when the the team was like where i was when the the team was like where i was when the the team was like hey we gotta have emergency meeting hey hey we gotta have emergency meeting hey hey we gotta have emergency meeting hey staff staff staff everybody get on the call at 4 30 today everybody get on the call at 4 30 today everybody get on the call at 4 30 today and you know what we did wasn't you know and you know what we did wasn't you know and you know what we did wasn't you know for for um context you know our church for for um context you know our church for for um context you know our church was about 12 was about 12 was about 12 000. so we 000. so we 000. so we we um locked i mean i would say for we um locked i mean i would say for we um locked i mean i would say for lack of a better word locked email

lack of a better word locked email lack of a better word locked email rights for everyone rights for everyone rights for everyone not because we didn't trust our staff not because we didn't trust our staff not because we didn't trust our staff but because for us but because for us but because for us amount of time we needed to get a amount of time we needed to get a amount of time we needed to get a pivotal message out pivotal message out pivotal message out to everybody and it needed to say the to everybody and it needed to say the to everybody and it needed to say the exact same exact same exact same thing and and you and then we gave those thing and and you and then we gave those thing and and you and then we gave those email rights back email rights back email rights back back to the staff no it was just for back to the staff no it was just for back to the staff no it was just for that short amount of that short amount of that short amount of that window of one or two weeks we that window of one or two weeks we that window of one or two weeks we didn't want everything kind of blasting didn't want everything kind of blasting didn't want everything kind of blasting out hey what are my kids going to do out hey what are my kids going to do out hey what are my kids going to do what are my students going to do what are my students going to do what are my students going to do you know we don't know what where we're you know we don't know what where we're you know we don't know what where we're going what we're doing going what we're doing going what we're doing and to eliminate some of the chaos is and to eliminate some of the chaos is and to eliminate some of the chaos is why we did that why we did that why we did that right so i guess as far as coaching your right so i guess as far as coaching your right so i guess as far as coaching your senior leadership senior leadership senior leadership team and how to prepare or or support team and how to prepare or or support team and how to prepare or or support your communications director your communications director your communications director is is by investing and trusting them is is by investing and trusting them is is by investing and trusting them and i'll say relationship is huge and i'll say relationship is huge and i'll say relationship is huge if you need to prepare not only the if you need to prepare not only the if you need to prepare not only the communications director communications director communications director but all of the ministries around that but all of the ministries around that but all of the ministries around that communications director communications director communications director right saying hey this person this right saying hey this person this right saying hey this person this communications director communications director communications director is going to come in to help us with our is going to come in to help us with our is going to come in to help us with our processes processes processes to help us with all of these tools that to help us with all of these tools that to help us with all of these tools that we use we use we use to get the word out about all of these to get the word out about all of these to get the word out about all of these activities events weekend services that activities events weekend services that activities events weekend services that we're doing we're doing we're doing and ultimately you want to have a good a and ultimately you want to have a good a and ultimately you want to have a good a really good relationship between the really good relationship between the really good relationship between the communications director communications director communications director and every single ministry person so that and every single ministry person so that and every single ministry person so that that's not always an easy task but that's not always an easy task but that's not always an easy task but i have seen the churches that have that

i have seen the churches that have that i have seen the churches that have that have have have what you were saying jason better what you were saying jason better what you were saying jason better retention in their staff and retention in their staff and retention in their staff and bart they feel better supported not only bart they feel better supported not only bart they feel better supported not only the ministry but the communications the ministry but the communications the ministry but the communications director director director right i had um is the the ministry or right i had um is the the ministry or right i had um is the the ministry or the outreach the outreach the outreach uh pastor one time said to me uh pastor one time said to me uh pastor one time said to me wow i really appreciate how you come in wow i really appreciate how you come in wow i really appreciate how you come in and you don't just tell me how it's and you don't just tell me how it's and you don't just tell me how it's gonna happen gonna happen gonna happen you try to listen to what it is that we you try to listen to what it is that we you try to listen to what it is that we need need need right and so it's building that right and so it's building that right and so it's building that relationship to say relationship to say relationship to say we in the back of my mind you know we in the back of my mind you know we in the back of my mind you know coming from a large church i'm like coming from a large church i'm like coming from a large church i'm like i know you're not you're not gonna get i know you're not you're not gonna get i know you're not you're not gonna get that email about that we're not gonna that email about that we're not gonna that email about that we're not gonna you know 12 000 people can't go to a you know 12 000 people can't go to a you know 12 000 people can't go to a missions trip where there's missions trip where there's missions trip where there's only 30 spots we're not going to send only 30 spots we're not going to send only 30 spots we're not going to send you know a church-wide email about that you know a church-wide email about that you know a church-wide email about that one thing but one thing but one thing but but helping them find solutions for but helping them find solutions for but helping them find solutions for whatever it is that they're trying to whatever it is that they're trying to whatever it is that they're trying to communicate communicate communicate helps them feel supported and helps them helps them feel supported and helps them helps them feel supported and helps them feel like you've got their back feel like you've got their back feel like you've got their back and then in turn it helps you keep your and then in turn it helps you keep your and then in turn it helps you keep your processes as communications team processes as communications team processes as communications team streamlined because you don't have streamlined because you don't have streamlined because you don't have this team saying well why didn't you this team saying well why didn't you this team saying well why didn't you send that email send that email send that email i don't appreciate that well you're i don't appreciate that well you're i don't appreciate that well you're you're friends with that that person you you're friends with that that person you you're friends with that that person you know know know and so that's how sets you up first for and so that's how sets you up first for and so that's how sets you up first for good success good success good success yeah let me piggyback on the the yeah let me piggyback on the the yeah let me piggyback on the the leadership thing leadership thing leadership thing so uh if if any any pastor asks so uh if if any any pastor asks so uh if if any any pastor asks what pos what where should they be what what pos what where should they be what what pos what where should they be what what level should they be i what level should they be i what level should they be i i agree a hundred percent when i was in i agree a hundred percent when i was in i agree a hundred percent when i was in my church my church my church uh i went when i started i went year of

uh i went when i started i went year of uh i went when i started i went year of several years of not being several years of not being several years of not being in those meetings so my boss would hear in those meetings so my boss would hear in those meetings so my boss would hear it from our it from our it from our lead pastor and then he would filter lead pastor and then he would filter lead pastor and then he would filter that to me that to me that to me and it's always going to be a disconnect and it's always going to be a disconnect and it's always going to be a disconnect and until i got in the room and until i got in the room and until i got in the room with all the leaders and i was hearing with all the leaders and i was hearing with all the leaders and i was hearing from his mouth from his mouth from his mouth what he expected and others were what he expected and others were what he expected and others were speaking into that speaking into that speaking into that then it made my job a lot more clear then it made my job a lot more clear then it made my job a lot more clear i understood exactly what i needed to do i understood exactly what i needed to do i understood exactly what i needed to do how i was going to communicate things how i was going to communicate things how i was going to communicate things what we were going to do process-wise it what we were going to do process-wise it what we were going to do process-wise it made it a lot made it a lot made it a lot made a lot less made it a lot less like made a lot less made it a lot less like made a lot less made it a lot less like the elementary school telephone game the elementary school telephone game the elementary school telephone game right right right where everybody says something that where everybody says something that where everybody says something that finally gets to you you think you have finally gets to you you think you have finally gets to you you think you have the message but you don't really have the message but you don't really have the message but you don't really have the message the message the message yeah so that i mean that is so yeah so that i mean that is so yeah so that i mean that is so important and and to what you're important and and to what you're important and and to what you're when a crisis happens we don't have to when a crisis happens we don't have to when a crisis happens we don't have to be in a crisis mode be in a crisis mode be in a crisis mode we just have to we know exactly what to we just have to we know exactly what to we just have to we know exactly what to do and how to respond do and how to respond do and how to respond then the second thing you said there then the second thing you said there then the second thing you said there which i think was was really smart which i think was was really smart which i think was was really smart working with the ministries it's it's working with the ministries it's it's working with the ministries it's it's your their the communication director your their the communication director your their the communication director position position position is there to enhance what they're doing is there to enhance what they're doing is there to enhance what they're doing and help and help and help them be successful the job isn't to them be successful the job isn't to them be successful the job isn't to make their events successful it was not make their events successful it was not make their events successful it was not my job to make sure my job to make sure my job to make sure you had success it was my job to make you had success it was my job to make you had success it was my job to make sure you were propped up sure you were propped up sure you were propped up and could be successful i'm not going to and could be successful i'm not going to and could be successful i'm not going to save your event save your event save your event you're going to i'm going to equip you you're going to i'm going to equip you you're going to i'm going to equip you and when you have that relationship and and when you have that relationship and and when you have that relationship and you have those processes in place

you have those processes in place you have those processes in place then then good things can happen and then then good things can happen and then then good things can happen and that makes that makes the job a lot that makes that makes the job a lot that makes that makes the job a lot easier easier easier and so often you know we we coach a lot and so often you know we we coach a lot and so often you know we we coach a lot of churches the three of us do of churches the three of us do of churches the three of us do and and we'll tell we'll tell ministries and and we'll tell we'll tell ministries and and we'll tell we'll tell ministries hey hey hey i i know in fact matt you've said this i i know in fact matt you've said this i i know in fact matt you've said this before i know you're trying to reach a before i know you're trying to reach a before i know you're trying to reach a lot of people for your lot of people for your lot of people for your event you know event of like 30 or 40 event you know event of like 30 or 40 event you know event of like 30 or 40 people people people and so the the filter isn't let's reach and so the the filter isn't let's reach and so the the filter isn't let's reach everybody to get to 30 people everybody to get to 30 people everybody to get to 30 people i loved your analogy you flipped that i loved your analogy you flipped that i loved your analogy you flipped that no no no no we reach a few people you no no no no we reach a few people you no no no no we reach a few people you know just know just know just to grow and have them reach a bunch of to grow and have them reach a bunch of to grow and have them reach a bunch of people that's how we grow it people that's how we grow it people that's how we grow it you read my mind you're in my mind that you read my mind you're in my mind that you read my mind you're in my mind that was the next thing i was going to say was the next thing i was going to say was the next thing i was going to say yeah yeah yeah amazing that's a that's so bad let's go amazing that's a that's so bad let's go amazing that's a that's so bad let's go ahead and carry that conversation ahead and carry that conversation ahead and carry that conversation because i think it was genius when you because i think it was genius when you because i think it was genius when you said that said that said that i was gonna i was gonna say i want to i was gonna i was gonna say i want to i was gonna i was gonna say i want to camp there for a minute because i think camp there for a minute because i think camp there for a minute because i think what you're hitting on matty what you're hitting on matty what you're hitting on matty is often a struggle in churches is is often a struggle in churches is is often a struggle in churches is do you talk a lot about processes and do you talk a lot about processes and do you talk a lot about processes and that's one of the things in the short that's one of the things in the short that's one of the things in the short time that you time that you time that you and i have been working together i and i have been working together i and i have been working together i realize that is a that is a strength you realize that is a that is a strength you realize that is a that is a strength you bring bring bring real clarity and strategy in process real clarity and strategy in process real clarity and strategy in process so you know one how do we define the so you know one how do we define the so you know one how do we define the process that allows process that allows process that allows a communications director to know when a communications director to know when a communications director to know when it's appropriate it's appropriate it's appropriate or inappropriate to to filter that email or inappropriate to to filter that email or inappropriate to to filter that email and say we're not sending this email out and say we're not sending this email out and say we're not sending this email out to 12 to 12 to 12 000 people for a missions trip that only 000 people for a missions trip that only 000 people for a missions trip that only has 30 slots has 30 slots has 30 slots and what and again what is the message and what and again what is the message and what and again what is the message that we need to communicate to the that we need to communicate to the that we need to communicate to the executive pastor or the senior pastor executive pastor or the senior pastor executive pastor or the senior pastor about

about about giving the communications director the giving the communications director the giving the communications director the permission to say permission to say permission to say no in in that type of situation how how no in in that type of situation how how no in in that type of situation how how do you navigate that because that's that do you navigate that because that's that do you navigate that because that's that it's really complicated because of it's really complicated because of it's really complicated because of relationships it can be easier because relationships it can be easier because relationships it can be easier because of relationships but it can often be of relationships but it can often be of relationships but it can often be more complicated because of more complicated because of more complicated because of relationships how would you navigate relationships how would you navigate relationships how would you navigate that tension that tension that tension yeah i think you you hit the million yeah i think you you hit the million yeah i think you you hit the million dollar question there dollar question there dollar question there how how do we know but the the churches how how do we know but the the churches how how do we know but the the churches i would say historically have said well i would say historically have said well i would say historically have said well let's tell everybody about everything let's tell everybody about everything let's tell everybody about everything because everybody wants because everybody wants because everybody wants to know everything we're doing right and to know everything we're doing right and to know everything we're doing right and um that's the old bulletin like let's um that's the old bulletin like let's um that's the old bulletin like let's walk in with the bulletin and they'll walk in with the bulletin and they'll walk in with the bulletin and they'll read everything on there yeah they'll read everything on there yeah they'll read everything on there yeah they'll read it right well read it right well read it right well you know they're supposed to listen to you know they're supposed to listen to you know they're supposed to listen to your sermon so uh your sermon so uh your sermon so uh but but but the the thought there but but but the the thought there but but but the the thought there is um the upside down funnel like jason is um the upside down funnel like jason is um the upside down funnel like jason said right said right said right it is there's a lot of people that we it is there's a lot of people that we it is there's a lot of people that we want to come to church want to come to church want to come to church but everybody is going to take something but everybody is going to take something but everybody is going to take something different out of church somebody might different out of church somebody might different out of church somebody might join a group join a group join a group somebody might go on that mission shift somebody might go on that mission shift somebody might go on that mission shift somebody might volunteer in kids somebody might volunteer in kids somebody might volunteer in kids somebody's going to come for a while and somebody's going to come for a while and somebody's going to come for a while and just take in the content because that's just take in the content because that's just take in the content because that's the spot that they need to be the spot that they need to be the spot that they need to be right and ultimately we want people to right and ultimately we want people to right and ultimately we want people to to grow and to grow and to grow and to serve and to be in groups and um to serve and to be in groups and um to serve and to be in groups and um to be fully involved in in the church to be fully involved in in the church to be fully involved in in the church but but but everybody's coming in at a different everybody's coming in at a different everybody's coming in at a different spot right and so when we when i think spot right and so when we when i think spot right and so when we when i think about what about what about what what i am i guess most familiar with what i am i guess most familiar with what i am i guess most familiar with doing at the church doing at the church doing at the church is reaching people who have never heard is reaching people who have never heard is reaching people who have never heard uh about our church before but but

uh about our church before but but uh about our church before but but ultimately don't have much of a faith ultimately don't have much of a faith ultimately don't have much of a faith background and they maybe don't even background and they maybe don't even background and they maybe don't even know that church is where they need to know that church is where they need to know that church is where they need to go to get their go to get their go to get their their answers to all of their questions their answers to all of their questions their answers to all of their questions right so right so right so um that that kind of leads me into the um that that kind of leads me into the um that that kind of leads me into the felt need conversation felt need conversation felt need conversation but i'll try to stay on on track here but i'll try to stay on on track here but i'll try to stay on on track here with what you asked bart with what you asked bart with what you asked bart um which i think i got at least the um which i think i got at least the um which i think i got at least the first part of your question i i got that first part of your question i i got that first part of your question i i got that at least in my mind still but at least in my mind still but at least in my mind still but um defining where um defining where um defining where where where the communication should where where the communication should where where the communication should come from come from come from right so if we would use a tiered system right so if we would use a tiered system right so if we would use a tiered system that's what i would recommend so the that's what i would recommend so the that's what i would recommend so the tiered system kind of looks like this tiered system kind of looks like this tiered system kind of looks like this a tier one event is your biggest largest a tier one event is your biggest largest a tier one event is your biggest largest event that event that event that that's an outreach event that's a fall that's an outreach event that's a fall that's an outreach event that's a fall festival that's an festival that's an festival that's an easter egg hunt that is your easter easter egg hunt that is your easter easter egg hunt that is your easter service that's your christmas service service that's your christmas service service that's your christmas service that's your weekend service right those that's your weekend service right those that's your weekend service right those really high level events that really high level events that really high level events that we want people to come to and just say we want people to come to and just say we want people to come to and just say you know what you know what you know what this let's use easter egg hunt for this let's use easter egg hunt for this let's use easter egg hunt for example right now example right now example right now people need free things to do with their people need free things to do with their people need free things to do with their kids that's a felt need kids that's a felt need kids that's a felt need they need that they want that we're they need that they want that we're they need that they want that we're having an easter egg hunt having an easter egg hunt having an easter egg hunt just come to the easter egg hunt we just come to the easter egg hunt we just come to the easter egg hunt we don't need to say don't need to say don't need to say come to the easter egg hunt and we're come to the easter egg hunt and we're come to the easter egg hunt and we're going to save you you know like going to save you you know like going to save you you know like if yeah ultimately we that's we want if yeah ultimately we that's we want if yeah ultimately we that's we want everyone to everyone to everyone to to follow christ but at the easter egg to follow christ but at the easter egg to follow christ but at the easter egg hunt hunt hunt as you're explaining what's happening as you're explaining what's happening as you're explaining what's happening maybe you just give a three to five maybe you just give a three to five maybe you just give a three to five minute little explanation of hey and by

minute little explanation of hey and by minute little explanation of hey and by the way the way the way this is why our our church hosts the this is why our our church hosts the this is why our our church hosts the easter egg hunt easter egg hunt easter egg hunt and then you just slip it in and um and then you just slip it in and um and then you just slip it in and um then you go on with your easter egg hunt then you go on with your easter egg hunt then you go on with your easter egg hunt but you don't need to necessarily but you don't need to necessarily but you don't need to necessarily advertise that advertise that advertise that and so that would be kind of like your and so that would be kind of like your and so that would be kind of like your tier one event tier one event tier one event uh and then your tier two two three you uh and then your tier two two three you uh and then your tier two two three you know different churches based upon know different churches based upon know different churches based upon how many activities that they do you how many activities that they do you how many activities that they do you know some people follow a simple church know some people follow a simple church know some people follow a simple church method or method or method or model it's gonna be a lot easier to have model it's gonna be a lot easier to have model it's gonna be a lot easier to have a tiered system if you're on a simple a tiered system if you're on a simple a tiered system if you're on a simple church church church model but then there's other churches model but then there's other churches model but then there's other churches that are like to have a lot that are like to have a lot that are like to have a lot going on all of the time and so i would going on all of the time and so i would going on all of the time and so i would say say say you know you're kind of your next tier you know you're kind of your next tier you know you're kind of your next tier isn't necessarily you're not talking isn't necessarily you're not talking isn't necessarily you're not talking about it in the weekend service about it in the weekend service about it in the weekend service but you might have it in uh your social but you might have it in uh your social but you might have it in uh your social media media media accounts you might have it um in an accounts you might have it um in an accounts you might have it um in an email or email or email or um targeted email groups right and then um targeted email groups right and then um targeted email groups right and then kind of the tier kind of the tier kind of the tier after that is your very specific ones after that is your very specific ones after that is your very specific ones this is my favorite one but the knitting this is my favorite one but the knitting this is my favorite one but the knitting club club club right there's not a whole lot of people right there's not a whole lot of people right there's not a whole lot of people that want to join the knitting club but that want to join the knitting club but that want to join the knitting club but your church might have one your church might have one your church might have one and that's a very targeted group of and that's a very targeted group of and that's a very targeted group of people you know people you know people you know honestly the best way to get other honestly the best way to get other honestly the best way to get other people to know about the knitting club people to know about the knitting club people to know about the knitting club is probably by word of mouth is probably by word of mouth is probably by word of mouth right because knitters know other people right because knitters know other people right because knitters know other people that knit um that knit um that knit um and so you have to look at the type of and so you have to look at the type of and so you have to look at the type of event that's happening event that's happening event that's happening and say what's the impact and say what's the impact and say what's the impact right so let's go back to the missions right so let's go back to the missions right so let's go back to the missions trip 30 people going on a mission strip trip 30 people going on a mission strip trip 30 people going on a mission strip you know impacts those 30 people you know impacts those 30 people you know impacts those 30 people obviously it impacts the people that obviously it impacts the people that obviously it impacts the people that they're going to do

they're going to do they're going to do uh the mission strip with you know uh the mission strip with you know uh the mission strip with you know wherever they're going to do that wherever they're going to do that wherever they're going to do that um but ultimately we're um but ultimately we're um but ultimately we're those are probably people that are those are probably people that are those are probably people that are already following christ and so you have already following christ and so you have already following christ and so you have to think about to think about to think about at your church there's going to be two at your church there's going to be two at your church there's going to be two types of people right there's going to types of people right there's going to types of people right there's going to be people who don't follow christ never be people who don't follow christ never be people who don't follow christ never really had a faith really had a faith really had a faith never come to church before and then never come to church before and then never come to church before and then there's going to be people people that there's going to be people people that there's going to be people people that are well there's going to be something are well there's going to be something are well there's going to be something that's kind of in between those but that's kind of in between those but that's kind of in between those but maybe they've accepted christ they're maybe they've accepted christ they're maybe they've accepted christ they're not fully bought in yet but then you're not fully bought in yet but then you're not fully bought in yet but then you're going to have the people that are fully going to have the people that are fully going to have the people that are fully really bought in and so that's how you really bought in and so that's how you really bought in and so that's how you you tier based upon those levels and you tier based upon those levels and you tier based upon those levels and based upon who you're going to reach based upon who you're going to reach based upon who you're going to reach so your your top tier is so your your top tier is so your your top tier is always going to be to those people that always going to be to those people that always going to be to those people that have never had uh an experience with have never had uh an experience with have never had uh an experience with your church your church your church yeah yeah i love i love that tiered yeah yeah i love i love that tiered yeah yeah i love i love that tiered approach approach approach and it makes it very clear and by the and it makes it very clear and by the and it makes it very clear and by the way that not only does that make it way that not only does that make it way that not only does that make it makes it very clear for the makes it very clear for the makes it very clear for the communication director communication director communication director ministries also understand now what kind ministries also understand now what kind ministries also understand now what kind of support they're going to get because of support they're going to get because of support they're going to get because you know every ministry when they're you know every ministry when they're you know every ministry when they're wanting to promote something wants a wanting to promote something wants a wanting to promote something wants a stage presence stage presence stage presence the knitters or the the motorcycle club the knitters or the the motorcycle club the knitters or the the motorcycle club right and but yet that doesn't reach right and but yet that doesn't reach right and but yet that doesn't reach everybody everybody everybody so you know they understand they're not so you know they understand they're not so you know they understand they're not going to get stage presence they're not going to get stage presence they're not going to get stage presence they're not going to even get a slide for going to even get a slide for going to even get a slide for pre-worship pre-worship pre-worship right they're they're going to get this right they're they're going to get this right they're they're going to get this you know this nugget or that nugget you know this nugget or that nugget you know this nugget or that nugget they're they're they're they're going to you know what exposures they're going to you know what exposures they're going to you know what exposures i one of the things that i think i one of the things that i think i one of the things that i think is the best one of the best ways you can is the best one of the best ways you can is the best one of the best ways you can explain to ministries and explain to ministries and explain to ministries and i've had really great success when i've had really great success when i've had really great success when explaining this to ministries explaining this to ministries explaining this to ministries is that because they're they're over

is that because they're they're over is that because they're they're over saturated themselves saturated themselves saturated themselves they get so much everybody's getting so they get so much everybody's getting so they get so much everybody's getting so much information pushed much information pushed much information pushed into them right you're making so many into them right you're making so many into them right you're making so many decisions every day decisions every day decisions every day it's like you just felt start to filter it's like you just felt start to filter it's like you just felt start to filter things out things out things out so if you if the church takes the so if you if the church takes the so if you if the church takes the approach of we'll just tell everybody approach of we'll just tell everybody approach of we'll just tell everybody because because because everybody can be impacted nobody's going everybody can be impacted nobody's going everybody can be impacted nobody's going to listen to listen to listen because they're going to get over because they're going to get over because they're going to get over saturated with all this information saturated with all this information saturated with all this information until they see something was oh i was until they see something was oh i was until they see something was oh i was wanting to go on a mission trip wanting to go on a mission trip wanting to go on a mission trip yeah they're really okay but you've got yeah they're really okay but you've got yeah they're really okay but you've got to find to find to find those people so you start building your those people so you start building your those people so you start building your database you know there's a whole other database you know there's a whole other database you know there's a whole other uh topic but then within your database uh topic but then within your database uh topic but then within your database bart i know he has been on a mission bart i know he has been on a mission bart i know he has been on a mission trip in the past or he's expressed trip in the past or he's expressed trip in the past or he's expressed interest to me i had interest to me i had interest to me i had you know i had a cop you got to have a you know i had a cop you got to have a you know i had a cop you got to have a place for your people to be able to put place for your people to be able to put place for your people to be able to put that information in that information in that information in because bart might be talking to a because bart might be talking to a because bart might be talking to a pastor on the side one sunday and pastor on the side one sunday and pastor on the side one sunday and he says you know i've been wanting to go he says you know i've been wanting to go he says you know i've been wanting to go on a mission strip it's not even the on a mission strip it's not even the on a mission strip it's not even the outreach pastor outreach pastor outreach pastor but you've got to have your people but you've got to have your people but you've got to have your people trained so that trained so that trained so that that pastor can go into your database that pastor can go into your database that pastor can go into your database and mark bar and mark bar and mark bar on that list right okay next you know on that list right okay next you know on that list right okay next you know next time we advertise for a missions next time we advertise for a missions next time we advertise for a missions trip trip trip i want bart to be on that list because i want bart to be on that list because i want bart to be on that list because he mentioned to me that he would be he mentioned to me that he would be he mentioned to me that he would be interested and go on a missions trip interested and go on a missions trip interested and go on a missions trip well now that's that's something that well now that's that's something that well now that's that's something that bart is going to be bart is going to be bart is going to be uh his senses are heightened on that and uh his senses are heightened on that and uh his senses are heightened on that and so when he gets that email so when he gets that email so when he gets that email he's not just going to filter that out he's not just going to filter that out he's not just going to filter that out he's going to read it find your people he's going to read it find your people he's going to read it find your people yeah you know what we're going to do yeah you know what we're going to do yeah you know what we're going to do this i'm i'm making a note this i'm i'm making a note this i'm i'm making a note we're going to record a podcast episode we're going to record a podcast episode we're going to record a podcast episode maddie

maddie maddie specifically on how to effectively use specifically on how to effectively use specifically on how to effectively use an email list an email list an email list i think that's one of the things i i think that's one of the things i i think that's one of the things i discover over and over again uh discover over and over again uh discover over and over again uh just working with a church recently that just working with a church recently that just working with a church recently that they use they use they use planning center as their database they planning center as their database they planning center as their database they use mailchimp for their emails use mailchimp for their emails use mailchimp for their emails and no one really knows if and no one really knows if and no one really knows if all of the email addresses that are in all of the email addresses that are in all of the email addresses that are in planning center are in mailchimp and planning center are in mailchimp and planning center are in mailchimp and nothing that is in mailchimp is tagged nothing that is in mailchimp is tagged nothing that is in mailchimp is tagged with any information that might be with any information that might be with any information that might be available for them in planning center available for them in planning center available for them in planning center and and and your email as far as internal your email as far as internal your email as far as internal communication you know we we use our communication you know we we use our communication you know we we use our three ring system of communication three ring system of communication three ring system of communication admissional marketing right ring one is admissional marketing right ring one is admissional marketing right ring one is your people your people your people ring two are people in your area looking ring two are people in your area looking ring two are people in your area looking for a church ring three are the people for a church ring three are the people for a church ring three are the people in your community who are in your community who are in your community who are looking to meet some sort of felt need looking to meet some sort of felt need looking to meet some sort of felt need and diy their life and they're not and diy their life and they're not and diy their life and they're not looking for church looking for church looking for church but those ring one people that but those ring one people that but those ring one people that communication is really important communication is really important communication is really important um and and that's where so much of this um and and that's where so much of this um and and that's where so much of this stress and this pressure that as stress and this pressure that as stress and this pressure that as communications directors we often feel communications directors we often feel communications directors we often feel is because we need people to know what is because we need people to know what is because we need people to know what they need to know they need to know they need to know and our email is the most and our email is the most and our email is the most it's still the most effective way to it's still the most effective way to it's still the most effective way to communicate those things communicate those things communicate those things but to donald millerize this noise is but to donald millerize this noise is but to donald millerize this noise is the enemy the enemy the enemy and as you were saying maddie people are and as you were saying maddie people are and as you were saying maddie people are saturated they're getting all the saturated they're getting all the saturated they're getting all the information about everything and when information about everything and when information about everything and when you're getting all the information about you're getting all the information about you're getting all the information about everything everything everything nobody really knows what they need to be nobody really knows what they need to be nobody really knows what they need to be listening to and paying attention to so listening to and paying attention to so listening to and paying attention to so i i just wanted to throw that in there i i just wanted to throw that in there i i just wanted to throw that in there i'm making a note we we don't have time i'm making a note we we don't have time i'm making a note we we don't have time to talk to talk to talk about how to flesh that out with emails about how to flesh that out with emails about how to flesh that out with emails today but we will do this in another today but we will do this in another today but we will do this in another on another episode um we're kind of

on another episode um we're kind of on another episode um we're kind of running out of time here running out of time here running out of time here um but i want to i want to give you an um but i want to i want to give you an um but i want to i want to give you an opportunity maddie to just maybe even opportunity maddie to just maybe even opportunity maddie to just maybe even share some other thoughts that share some other thoughts that share some other thoughts that are are important to you and i also want are are important to you and i also want are are important to you and i also want to ask you a question about to ask you a question about to ask you a question about tools that you use as a communications tools that you use as a communications tools that you use as a communications director director director to organize and to strategize and to to organize and to strategize and to to organize and to strategize and to make make make things easier for the team that you're things easier for the team that you're things easier for the team that you're working with right so working with right so working with right so you're a communications director a very you're a communications director a very you're a communications director a very large church multiple campuses large church multiple campuses large church multiple campuses lots of different ministry leaders um lots of different ministry leaders um lots of different ministry leaders um what what what what what are some of the tools that you what what are some of the tools that you what what are some of the tools that you used to streamline your communication used to streamline your communication used to streamline your communication was it all was it all was it all email all the time or were there other email all the time or were there other email all the time or were there other are there other tools that you would are there other tools that you would are there other tools that you would recommend that you recommend that you recommend that you you you like and then just add anything you you like and then just add anything you you like and then just add anything else that you want to add to this else that you want to add to this else that you want to add to this conversation conversation conversation because you know you're our guest and we because you know you're our guest and we because you know you're our guest and we want this to be about you want this to be about you want this to be about you oh gosh you're so nice no i oh gosh you're so nice no i oh gosh you're so nice no i i mean and jason and i have talked about i mean and jason and i have talked about i mean and jason and i have talked about this before but i'm a huge proponent of this before but i'm a huge proponent of this before but i'm a huge proponent of of taking email out of your internal of taking email out of your internal of taking email out of your internal communications communications communications like if i've got a question for you bart like if i've got a question for you bart like if i've got a question for you bart and i say hey bart and i say hey bart and i say hey bart can you remind me if that event was at 7 can you remind me if that event was at 7 can you remind me if that event was at 7 p.m or 6 p.m p.m or 6 p.m p.m or 6 p.m i mean that just is like cluttering up i mean that just is like cluttering up i mean that just is like cluttering up my email inbox so my email inbox so my email inbox so i would say use slack use microsoft i would say use slack use microsoft i would say use slack use microsoft teams teams teams i mean their facebook what's called i mean their facebook what's called i mean their facebook what's called workplace workplace workplace chat right there's so many different chat right there's so many different chat right there's so many different tools out there and that's how i would tools out there and that's how i would tools out there and that's how i would really encourage you to communicate really encourage you to communicate really encourage you to communicate internally with your team like internally with your team like internally with your team like so you can have a whole nother so you can have a whole nother so you can have a whole nother conversation about just internal conversation about just internal conversation about just internal communications at the church like communications at the church like communications at the church like businesses have a businesses have a businesses have a whole entire internal communications whole entire internal communications whole entire internal communications teams right um teams right um teams right um so i think that is really important

so i think that is really important so i think that is really important because because because um i know jason and i have talked about um i know jason and i have talked about um i know jason and i have talked about like jason's looking in his email and like jason's looking in his email and like jason's looking in his email and he's got several emails from he's got several emails from he's got several emails from uh from other staff and then he loses uh from other staff and then he loses uh from other staff and then he loses his outside email he's like oh where's his outside email he's like oh where's his outside email he's like oh where's that email from that email from that email from this other client that i've been working this other client that i've been working this other client that i've been working with i can't find it right so with i can't find it right so with i can't find it right so that's that's just a push for internal that's that's just a push for internal that's that's just a push for internal communication using slack or microsoft communication using slack or microsoft communication using slack or microsoft teams or something like that teams or something like that teams or something like that as far as uh email goes as far as uh email goes as far as uh email goes uh i think emails can be used uh i think emails can be used uh i think emails can be used enter you know internally if you need to enter you know internally if you need to enter you know internally if you need to if it's maybe someone you don't talk to if it's maybe someone you don't talk to if it's maybe someone you don't talk to a lot maybe have like more explanation a lot maybe have like more explanation a lot maybe have like more explanation and and and but uh let me support that by saying uh but uh let me support that by saying uh but uh let me support that by saying uh you should be using some sort of project you should be using some sort of project you should be using some sort of project management management management software so i'm a huge fan of asana software so i'm a huge fan of asana software so i'm a huge fan of asana they're not paying me they're not paying me they're not paying me although maybe i should get them to pay although maybe i should get them to pay although maybe i should get them to pay me because i me because i me because i i promote them a lot um a sauna right is i promote them a lot um a sauna right is i promote them a lot um a sauna right is just a way to organize just a way to organize just a way to organize products or projects excuse me projects products or projects excuse me projects products or projects excuse me projects um there's so many different ones out um there's so many different ones out um there's so many different ones out there there there uh monday i've been getting a lot of ad uh monday i've been getting a lot of ad uh monday i've been getting a lot of ad now i'm gonna get even more ads but i've now i'm gonna get even more ads but i've now i'm gonna get even more ads but i've been getting a lot of ads for monday been getting a lot of ads for monday been getting a lot of ads for monday uh monday.com i think it's what it's uh monday.com i think it's what it's uh monday.com i think it's what it's called yeah um there's trello called yeah um there's trello called yeah um there's trello i i know a lot of churches that use i i know a lot of churches that use i i know a lot of churches that use trello actually i was on trello for a trello actually i was on trello for a trello actually i was on trello for a while while while i like asana better and and really it i like asana better and and really it i like asana better and and really it just kind of comes down to kind of how just kind of comes down to kind of how just kind of comes down to kind of how your brain works i think as to what your your brain works i think as to what your your brain works i think as to what your preference is preference is preference is but um a lot of them have free versions but um a lot of them have free versions but um a lot of them have free versions so if you're a smaller so if you're a smaller so if you're a smaller church and you're like well i don't want church and you're like well i don't want church and you're like well i don't want to pay for one of these expensive to pay for one of these expensive to pay for one of these expensive softwares softwares softwares you there's a free version that they'll

you there's a free version that they'll you there's a free version that they'll let you have up to 15 users i know on let you have up to 15 users i know on let you have up to 15 users i know on asana it will asana it will asana it will and you can still do almost all of the and you can still do almost all of the and you can still do almost all of the same things as you would with the paid same things as you would with the paid same things as you would with the paid account account account and so the the beauty of asana is that and so the the beauty of asana is that and so the the beauty of asana is that you can you can you can organize your project with all of the organize your project with all of the organize your project with all of the different different different levels of things that need to happen we levels of things that need to happen we levels of things that need to happen we need this design need this design need this design and we need this content we need this and we need this content we need this and we need this content we need this person to edit this person to edit this person to edit this we need this person to view this and we we need this person to view this and we we need this person to view this and we need this person to send it off to the need this person to send it off to the need this person to send it off to the printer you know all these different printer you know all these different printer you know all these different things things things and all the attachments can go into a and all the attachments can go into a and all the attachments can go into a sauna sauna sauna and so you don't have to lose it in and so you don't have to lose it in and so you don't have to lose it in email and say oh email and say oh email and say oh let me drag that off or find where that let me drag that off or find where that let me drag that off or find where that is is is and so so back to the email piece is if and so so back to the email piece is if and so so back to the email piece is if i don't have a project with somebody i don't have a project with somebody i don't have a project with somebody already going already going already going in a sauna you know i'm going to in a sauna you know i'm going to in a sauna you know i'm going to communicate with them a little bit in communicate with them a little bit in communicate with them a little bit in an email but some sort of project an email but some sort of project an email but some sort of project management software and some sort of management software and some sort of management software and some sort of internal chat are my two biggest internal chat are my two biggest internal chat are my two biggest products that i think churches should products that i think churches should products that i think churches should use when communicating with each other use when communicating with each other use when communicating with each other um and then i would say since you said i um and then i would say since you said i um and then i would say since you said i get to add anything i want get to add anything i want get to add anything i want um i'll just add because i think um i'll just add because i think um i'll just add because i think as a communications director you as a communications director you as a communications director you shouldn't be afraid to think shouldn't be afraid to think shouldn't be afraid to think of using terms like marketing and of using terms like marketing and of using terms like marketing and advertising and promoting advertising and promoting advertising and promoting and because this is and because this is and because this is this is maybe gets me to review this is maybe gets me to review this is maybe gets me to review sometimes when i say this but like sometimes when i say this but like sometimes when i say this but like jesus is the best product that anybody jesus is the best product that anybody jesus is the best product that anybody could ever could ever could ever want or need right and so i don't go

want or need right and so i don't go want or need right and so i don't go around saying well jesus is a product around saying well jesus is a product around saying well jesus is a product but i do think that jesus is the best but i do think that jesus is the best but i do think that jesus is the best thing that anybody could thing that anybody could thing that anybody could ever have in their life and so i want to ever have in their life and so i want to ever have in their life and so i want to use use use everything that i have at my disposal everything that i have at my disposal everything that i have at my disposal for other people to be able to for other people to be able to for other people to be able to hear about jesus all right thank you yes we needed we got all right thank you yes we needed we got some jesus into the podcast here thank some jesus into the podcast here thank some jesus into the podcast here thank you for doing that maddie you for doing that maddie you for doing that maddie yeah really appreciate you yeah really appreciate you yeah really appreciate you love having you as a coach on our team i love having you as a coach on our team i love having you as a coach on our team i know the the churches you get to serve know the the churches you get to serve know the the churches you get to serve uh love having you uh speak into their uh love having you uh speak into their uh love having you uh speak into their systems and their processes so systems and their processes so systems and their processes so hey if you want to be able to have hey if you want to be able to have hey if you want to be able to have maddie speak in your team just reach out maddie speak in your team just reach out maddie speak in your team just reach out and she'll uh and she'll uh and she'll uh schedule a call with you absolutely schedule a call with you absolutely schedule a call with you absolutely absolutely yep maddie is uh absolutely yep maddie is uh absolutely yep maddie is uh manny is one of the one of the few uh manny is one of the one of the few uh manny is one of the one of the few uh faces one of the few people that you faces one of the few people that you faces one of the few people that you have an opportunity to work with if you have an opportunity to work with if you have an opportunity to work with if you are a partner with missional marketing are a partner with missional marketing are a partner with missional marketing and uh we'd love to and uh we'd love to and uh we'd love to to se if you're listening to this and to se if you're listening to this and to se if you're listening to this and you need some you need some you need some input or some insight into things that input or some insight into things that input or some insight into things that you can do to help more people discover you can do to help more people discover you can do to help more people discover jesus jesus jesus through your church make sure you reach through your church make sure you reach through your church make sure you reach out maddie out maddie out maddie thank you so much for taking the time to thank you so much for taking the time to thank you so much for taking the time to do this with us today we know that do this with us today we know that do this with us today we know that between packing your moving boxes and between packing your moving boxes and between packing your moving boxes and getting your house cleared out to move getting your house cleared out to move getting your house cleared out to move and and having all the other calls and and and having all the other calls and and and having all the other calls and things that you've got to do with things that you've got to do with things that you've got to do with churches today we appreciate you taking churches today we appreciate you taking churches today we appreciate you taking the time with us this morning the time with us this morning the time with us this morning and make sure you share this podcast and make sure you share this podcast and make sure you share this podcast episode with everybody that you know episode with everybody that you know episode with everybody that you know because we know you know lots of people because we know you know lots of people because we know you know lots of people so thanks maddie so thanks maddie so thanks maddie thanks for having me guys