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Missional Marketing September 11, 2020 40m

Church Website SEO | Everything You Need to Know

Read full transcript 27 segments
  1. well hey there my name is bart blair well hey there my name is bart blair and i am a digital outreach strategist and i am a digital outreach strategist and i am a digital outreach strategist with missional marketing and i'm joined with missional marketing and i'm joined with missional marketing and i'm joined on zoom with my friend and the ceo of on zoom with my friend and the ceo of on zoom with my friend and the ceo of mission marketing jason hamrock jason mission marketing jason hamrock jason mission marketing jason hamrock jason how you doing today hey bart i'm doing how you doing today hey bart i'm doing how you doing today hey bart i'm doing great doing great great doing great great doing great jason is in sunny arizona i am in sunny jason is in sunny arizona i am in sunny jason is in sunny arizona i am in sunny texas um texas um texas um and what we're going to do is shine some and what we're going to do is shine some and what we're going to do is shine some light light light on the topic of church website seo did on the topic of church website seo did on the topic of church website seo did you see what i did there you see what i did there you see what i did there sunny arizona sunny texas and shine some sunny arizona sunny texas and shine some sunny arizona sunny texas and shine some light some light some light some light that wasn't planned was it that light that wasn't planned was it that light that wasn't planned was it that wasn't planned i just i just did that wasn't planned i just i just did that wasn't planned i just i just did that right off the top of my head right off the top of my head right off the top of my head feeling creative today all right uh feeling creative today all right uh feeling creative today all right uh we're going to talk about church we're going to talk about church we're going to talk about church website seo this is something that uh website seo this is something that uh website seo this is something that uh you and i have an opportunity to talk to you and i have an opportunity to talk to you and i have an opportunity to talk to churches about churches about churches about pretty much every single day what i find pretty much every single day what i find pretty much every single day what i find when i talk to church when i talk to church when i talk to church leaders is that uh they have some um leaders is that uh they have some um leaders is that uh they have some um they've they've been have some exposure they've they've been have some exposure they've they've been have some exposure to seo and maybe know some of the to seo and maybe know some of the to seo and maybe know some of the language some of the lingo language some of the lingo language some of the lingo uh but really not a thorough uh but really not a thorough uh but really not a thorough understanding of understanding of understanding of what search engine optimization is how what search engine optimization is how what search engine optimization is how seo works and so seo works and so seo works and so what i'm going to get you to do here um what i'm going to get you to do here um what i'm going to get you to do here um is just kind of talk me through is just kind of talk me through is just kind of talk me through some of the key components of church some of the key components of church some of the key components of church website seo search engine optimization website seo search engine optimization website seo search engine optimization what's some of the low-hanging fruit what's some of the low-hanging fruit what's some of the low-hanging fruit some of the things that we can do with some of the things that we can do with some of the things that we can do with our church websites that make them more our church websites that make them more our church websites that make them more google friendly more searchable google friendly more searchable google friendly more searchable and then maybe we'll talk about maybe and then maybe we'll talk about maybe and then maybe we'll talk about maybe some of the more complicated things but some of the more complicated things but some of the more complicated things but let's start with some of the low-hanging let's start with some of the low-hanging let's start with some of the low-hanging fruit what are the easy things that we fruit what are the easy things that we fruit what are the easy things that we can do with our church website as it can do with our church website as it can do with our church website as it relates to seo relates to seo relates to seo yeah well the the first thing i always yeah well the the first thing i always yeah well the the first thing i always do when i talk to a church about this is do when i talk to a church about this is do when i talk to a church about this is every church has got the i've heard of

  2. every church has got the i've heard of every church has got the i've heard of search engine optimization and and some search engine optimization and and some search engine optimization and and some people will say they know what they're people will say they know what they're people will say they know what they're talking about talking about talking about but they kind of they kind of make it so but they kind of they kind of make it so but they kind of they kind of make it so you don't really understand it so let me you don't really understand it so let me you don't really understand it so let me let me make really clear there's two let me make really clear there's two let me make really clear there's two types of of seo types of of seo types of of seo in google's world we're talking about in google's world we're talking about in google's world we're talking about google here right google owns 92 google here right google owns 92 google here right google owns 92 percent of the market share so 9 out of percent of the market share so 9 out of percent of the market share so 9 out of 10 people use google 10 people use google 10 people use google so we've got to play to the rules of so we've got to play to the rules of so we've got to play to the rules of google hands down google hands down google hands down and so when we talk about seo there's and so when we talk about seo there's and so when we talk about seo there's two types we have local seo two types we have local seo two types we have local seo local local seo meaning it's a brick and local local seo meaning it's a brick and local local seo meaning it's a brick and mortar thing mortar thing mortar thing google wants to drive traffic who's google wants to drive traffic who's google wants to drive traffic who's looking for something like a church looking for something like a church looking for something like a church and they they deliver you in the google and they they deliver you in the google and they they deliver you in the google local pack if local pack if local pack if you have your local seo in shape you have your local seo in shape you have your local seo in shape different different different topic different conversation we have topic different conversation we have topic different conversation we have other content on that other content on that other content on that then the second type that we're talking then the second type that we're talking then the second type that we're talking about today is on page about today is on page about today is on page seo on your website your church website seo on your website your church website seo on your website your church website seo search engine optimization and it's seo search engine optimization and it's seo search engine optimization and it's just what that is just what that is just what that is you optimize your page or your content you optimize your page or your content you optimize your page or your content on your website on your website on your website so that a search engine like google can so that a search engine like google can so that a search engine like google can search it search it search it find it and make sure it's in the find it and make sure it's in the find it and make sure it's in the organic search results organic search results organic search results when somebody is searching so if you're when somebody is searching so if you're when somebody is searching so if you're looking for wait wait wait wait wait i'm looking for wait wait wait wait wait i'm looking for wait wait wait wait wait i'm gonna stop you gonna stop you gonna stop you organic search results what does that organic search results what does that organic search results what does that mean organic mean organic mean organic organic yeah so let me just let me organic yeah so let me just let me organic yeah so let me just let me explain it so if you're looking for explain it so if you're looking for explain it so if you're looking for things like churches near me okay things like churches near me okay things like churches near me okay really important you'll you'll get that really important you'll you'll get that really important you'll you'll get that page on google you'll maybe see an ad or page on google you'll maybe see an ad or page on google you'll maybe see an ad or two at the top two at the top two at the top that's great you're going to see the

  3. that's great you're going to see the that's great you're going to see the google local pack but underneath that google local pack but underneath that google local pack but underneath that there's going to be 10 there's going to be 10 there's going to be 10 search results on every page of google search results on every page of google search results on every page of google page 1 10 page 1 10 page 1 10 page 2 10 page 3 10 and so on and so page 2 10 page 3 10 and so on and so page 2 10 page 3 10 and so on and so forth forth forth those are organic search results that's those are organic search results that's those are organic search results that's you're showing up organically well it's you're showing up organically well it's you're showing up organically well it's important important important to be in that space because as people to be in that space because as people to be in that space because as people are looking they like to are looking they like to are looking they like to cruise through page one maybe even page cruise through page one maybe even page cruise through page one maybe even page two or page three but they're two or page three but they're two or page three but they're looking for what's relevant to whatever looking for what's relevant to whatever looking for what's relevant to whatever they're searching for they're searching for they're searching for and so uh we always we always break down and so uh we always we always break down and so uh we always we always break down your audience in three different rings your audience in three different rings your audience in three different rings ringwater people go to your church ring ringwater people go to your church ring ringwater people go to your church ring people are people are people are people look or ring two or people people look or ring two or people people look or ring two or people looking for a church and then there's looking for a church and then there's looking for a church and then there's ring three ring three ring three ring three are felt knee type of ring three are felt knee type of ring three are felt knee type of searches you know i'm looking for how to searches you know i'm looking for how to searches you know i'm looking for how to fix my marriage how to be a better fix my marriage how to be a better fix my marriage how to be a better parent how to overcome an addiction fix parent how to overcome an addiction fix parent how to overcome an addiction fix my finances my finances my finances who is jesus like how to be forgiven and who is jesus like how to be forgiven and who is jesus like how to be forgiven and a ton more a ton more a ton more and so you really want to focus on your and so you really want to focus on your and so you really want to focus on your search engine optimization content on search engine optimization content on search engine optimization content on your website your website your website so that you have half a chance to show so that you have half a chance to show so that you have half a chance to show up organically up organically up organically when somebody is searching for that when somebody is searching for that when somebody is searching for that particular topic particular topic particular topic so in a nutshell that's kind of like seo so in a nutshell that's kind of like seo so in a nutshell that's kind of like seo so so so when i break that down a little bit the when i break that down a little bit the when i break that down a little bit the biggest most important biggest most important biggest most important thing about that is content google can't thing about that is content google can't thing about that is content google can't crawl a video crawl a video crawl a video they can't crawl pdf they can only crawl they can't crawl pdf they can only crawl they can't crawl pdf they can only crawl content text but truth be told there's content text but truth be told there's content text but truth be told there's several things that matter when it comes several things that matter when it comes several things that matter when it comes to to to optimization like the url name

  4. optimization like the url name optimization like the url name like what is the url you know it's like like what is the url you know it's like like what is the url you know it's like your your churchwebsite.com your your churchwebsite.com your your churchwebsite.com forward slash you know if it's a some forward slash you know if it's a some forward slash you know if it's a some long string of long string of long string of digits that means nothing to google it digits that means nothing to google it digits that means nothing to google it needs to be whatever you're talking needs to be whatever you're talking needs to be whatever you're talking about about about how to fix my marriage then the title how to fix my marriage then the title how to fix my marriage then the title the page the page the page how to fix my my marriage then the how to fix my my marriage then the how to fix my my marriage then the opening opening opening paragraph how to fix my marriage and paragraph how to fix my marriage and paragraph how to fix my marriage and have a have that have a have that have a have that those keywords in there that have a body those keywords in there that have a body those keywords in there that have a body of content text on the page at least of content text on the page at least of content text on the page at least 750 a thousand words so that when google 750 a thousand words so that when google 750 a thousand words so that when google crawls that page they go crawls that page they go crawls that page they go huh these guys must be somewhat of an huh these guys must be somewhat of an huh these guys must be somewhat of an authority on the subject matter of authority on the subject matter of authority on the subject matter of how to fix my marriage well we're going how to fix my marriage well we're going how to fix my marriage well we're going to grow them organically to grow them organically to grow them organically over time when somebody's looking for over time when somebody's looking for over time when somebody's looking for the help because the help because the help because that's a good search result google cares that's a good search result google cares that's a good search result google cares about two things about two things about two things making money and they're really really making money and they're really really making money and they're really really good at that and they care about their good at that and they care about their good at that and they care about their users users users you're never going to search for how to you're never going to search for how to you're never going to search for how to fix my marriage and see fix my marriage and see fix my marriage and see something for how to make donuts that's something for how to make donuts that's something for how to make donuts that's not the way google works you know this not the way google works you know this not the way google works you know this it's always wanting to be a match so if it's always wanting to be a match so if it's always wanting to be a match so if you want to compete with other people you want to compete with other people you want to compete with other people that are also working on their organic that are also working on their organic that are also working on their organic search results you got to do the right search results you got to do the right search results you got to do the right things things things i'm going to stop you for a second okay i'm going to stop you for a second okay i'm going to stop you for a second okay i want to come back to this idea of i want to come back to this idea of i want to come back to this idea of of content like 750 words on of content like 750 words on of content like 750 words on a website page like my church website a website page like my church website a website page like my church website does not have 700 words on any single does not have 700 words on any single does not have 700 words on any single page so we're going we're going to come page so we're going we're going to come page so we're going we're going to come back and talk about that in a minute but back and talk about that in a minute but back and talk about that in a minute but one of the first things that you said one of the first things that you said one of the first things that you said when you started talking about this was when you started talking about this was when you started talking about this was you said google can't crawl this and you said google can't crawl this and you said google can't crawl this and crawl that and crawl what in the world

  5. crawl that and crawl what in the world crawl that and crawl what in the world is crawling me is crawling me is crawling me tell me what that means so google has tell me what that means so google has tell me what that means so google has these little spiders these little spiders these little spiders that that will crawl your site and they that that will crawl your site and they that that will crawl your site and they do this in nanoseconds and they do it do this in nanoseconds and they do it do this in nanoseconds and they do it all the time all the time all the time i mean there's literally billions and i mean there's literally billions and i mean there's literally billions and billions billions billions of pages and google's the way google's of pages and google's the way google's of pages and google's the way google's algorithm works is algorithm works is algorithm works is they're going to crawl your they're they're going to crawl your they're they're going to crawl your they're going to cr literally they're going to going to cr literally they're going to going to cr literally they're going to look quickly through look quickly through look quickly through your website and through all the your website and through all the your website and through all the different pages that's why it's really different pages that's why it's really different pages that's why it's really important to have a thing called a site important to have a thing called a site important to have a thing called a site map map map it's like the it's like the the front it's like the it's like the the front it's like the it's like the the front uh you see when you read a book you have uh you see when you read a book you have uh you see when you read a book you have your table of contents it's kind of what your table of contents it's kind of what your table of contents it's kind of what a site map is it kind of tells google a site map is it kind of tells google a site map is it kind of tells google these are these pages and this is how these are these pages and this is how these are these pages and this is how they're made up and where they are they're made up and where they are they're made up and where they are and so google crawls those things fast and so google crawls those things fast and so google crawls those things fast right and so they're looking for things right and so they're looking for things right and so they're looking for things and if they don't see any content and if they don't see any content and if they don't see any content then forget about it you're never going then forget about it you're never going then forget about it you're never going to register in google as to register in google as to register in google as uh competent you must be an authority on uh competent you must be an authority on uh competent you must be an authority on this particular subject matter so these this particular subject matter so these this particular subject matter so these little crawlers little crawlers little crawlers crawl all the time they're calling your crawl all the time they're calling your crawl all the time they're calling your website they do it all the time website they do it all the time website they do it all the time okay that that makes a little more sense okay that that makes a little more sense okay that that makes a little more sense okay okay okay craw crawling um what are some of the craw crawling um what are some of the craw crawling um what are some of the other things other things other things besides crawlability that make besides crawlability that make besides crawlability that make a website google friendly a website google friendly a website google friendly lots of things i mean there's a lot of lots of things i mean there's a lot of lots of things i mean there's a lot of things that i'll speak into things that i'll speak into things that i'll speak into just a little bit deeper like i always just a little bit deeper like i always just a little bit deeper like i always see and i did this today with the church see and i did this today with the church see and i did this today with the church i was talking to them and they were i was talking to them and they were i was talking to them and they were really proud of really proud of really proud of the fact that they wrote a blog post and the fact that they wrote a blog post and the fact that they wrote a blog post and it was a blog post uh it was a blog post uh it was a blog post uh dealing with how to speak to your kids

  6. dealing with how to speak to your kids dealing with how to speak to your kids about racial issues about racial issues about racial issues pretty relevant topic right now pretty relevant topic right now pretty relevant topic right now september 2020. september 2020. september 2020. i don't have to say that but they i don't have to say that but they i don't have to say that but they actually i'm so proud of them because actually i'm so proud of them because actually i'm so proud of them because they wrote a page and they had they like they wrote a page and they had they like they wrote a page and they had they like jason we took your advice and we wrote jason we took your advice and we wrote jason we took your advice and we wrote all this stuff all this stuff all this stuff i'm like awesome you have a you have the i'm like awesome you have a you have the i'm like awesome you have a you have the url structure in place you've got a url structure in place you've got a url structure in place you've got a title in place you got lots of content title in place you got lots of content title in place you got lots of content i said there's two things you're missing i said there's two things you're missing i said there's two things you're missing on this number one i looked at the on this number one i looked at the on this number one i looked at the image i i right clicked and looked at image i i right clicked and looked at image i i right clicked and looked at the name of the image and had nothing to the name of the image and had nothing to the name of the image and had nothing to do with do with do with the title of what race how how to talk the title of what race how how to talk the title of what race how how to talk to your children about race to your children about race to your children about race it was just image underscore 2433.jpg it was just image underscore 2433.jpg it was just image underscore 2433.jpg means nothing to google you want to name means nothing to google you want to name means nothing to google you want to name your image your image your image what that content's about it's all part what that content's about it's all part what that content's about it's all part of the of the of the optimization of that page second thing optimization of that page second thing optimization of that page second thing from a user standpoint was there was no from a user standpoint was there was no from a user standpoint was there was no extra call to action extra call to action extra call to action so just a side note there i'm like have so just a side note there i'm like have so just a side note there i'm like have some call to action so the user can some call to action so the user can some call to action so the user can actually do the next step actually do the next step actually do the next step it's pretty important that lowers your it's pretty important that lowers your it's pretty important that lowers your bounce rate bounce rate bounce rate right and if so if people engage on your right and if so if people engage on your right and if so if people engage on your site google sees this you know they're site google sees this you know they're site google sees this you know they're looking at anal you look at analytics looking at anal you look at analytics looking at anal you look at analytics you see time on site you see you see time on site you see you see time on site you see engagement rates so important to google engagement rates so important to google engagement rates so important to google but beyond just the crawl but beyond just the crawl but beyond just the crawl ability of that page there's a few other ability of that page there's a few other ability of that page there's a few other things that you really want to pay things that you really want to pay things that you really want to pay attention to attention to attention to there's a there's a thing called like a there's a there's a thing called like a there's a there's a thing called like a rank or a domain authority score that rank or a domain authority score that rank or a domain authority score that your website has your website has your website has google's given it to you right and uh google's given it to you right and uh google's given it to you right and uh yeah it's from like zero to 100 you know yeah it's from like zero to 100 you know yeah it's from like zero to 100 you know google gets like a 99 google gets like a 99 google gets like a 99 and there's top websites are just up and there's top websites are just up and there's top websites are just up there well your website's in there

  7. there well your website's in there there well your website's in there and they'll look at that and there's and they'll look at that and there's and they'll look at that and there's ways that you can improve ways that you can improve ways that you can improve your rank or your domain authority your rank or your domain authority your rank or your domain authority number one adding content number one adding content number one adding content i'm telling you adding content one thing i'm telling you adding content one thing i'm telling you adding content one thing you could easily do you could easily do you could easily do take your sermon from this past week and take your sermon from this past week and take your sermon from this past week and transcribe that and get that on that transcribe that and get that on that transcribe that and get that on that page page page with where you see the video because with where you see the video because with where you see the video because you're adding like two or three thousand you're adding like two or three thousand you're adding like two or three thousand words words words every week to your website that helps every week to your website that helps every week to your website that helps your rank authority your rank authority your rank authority another little tidbit i was on the phone another little tidbit i was on the phone another little tidbit i was on the phone i had a lot of calls today i had a lot of calls today i had a lot of calls today another church in texas um had an issue another church in texas um had an issue another church in texas um had an issue with an associate pastor with an associate pastor with an associate pastor a number of years ago he had he fell a number of years ago he had he fell a number of years ago he had he fell into sin and it was just it was a into sin and it was just it was a into sin and it was just it was a it was a bad situation for him let's put it was a bad situation for him let's put it was a bad situation for him let's put it that way the news caught it it that way the news caught it it that way the news caught it they wrote an article about it and so they wrote an article about it and so they wrote an article about it and so you google this church's name you google this church's name you google this church's name there it's number four or five listing there it's number four or five listing there it's number four or five listing right there that's the article right there that's the article right there that's the article from the local tv station about this from the local tv station about this from the local tv station about this scandal scandal scandal and i said they're asking how do we get and i said they're asking how do we get and i said they're asking how do we get rid of that like you're not gonna get rid of that like you're not gonna get rid of that like you're not gonna get rid of it it you can't rid of it it you can't rid of it it you can't maybe we can help push it down and you maybe we can help push it down and you maybe we can help push it down and you know i go you know why it's you're never know i go you know why it's you're never know i go you know why it's you're never gonna get rid of it gonna get rid of it gonna get rid of it that's a new source what's so relevant that's a new source what's so relevant that's a new source what's so relevant on a news source this is a tv station on a news source this is a tv station on a news source this is a tv station that puts all of their content online that puts all of their content online that puts all of their content online they literally have they literally have they literally have millions and millions millions of words millions and millions millions of words millions and millions millions of words on their website on their website on their website they are high rank authority because they are high rank authority because they are high rank authority because they're a news source google crawls they're a news source google crawls they're a news source google crawls their content lots of text their content lots of text their content lots of text churches we're on the opposite in the churches we're on the opposite in the churches we're on the opposite in the spectrum we think less is more spectrum we think less is more spectrum we think less is more let's show more images less content

  8. let's show more images less content let's show more images less content because nobody reads because nobody reads because nobody reads the problem with that is you've totally the problem with that is you've totally the problem with that is you've totally played against what google wants played against what google wants played against what google wants right so you've got to work on content right so you've got to work on content right so you've got to work on content well let me let me ask you a question well let me let me ask you a question well let me let me ask you a question let me ask you a question on that let me ask you a question on that let me ask you a question on that because this because this because this is something that i i don't know if this is something that i i don't know if this is something that i i don't know if this is this is true or not is this is true or not is this is true or not so if you if you know the facts here you so if you if you know the facts here you so if you if you know the facts here you can you can straighten me out but can you can straighten me out but can you can straighten me out but my so when google crawls websites like my so when google crawls websites like my so when google crawls websites like if i go online and i do a search right if i go online and i do a search right if i go online and i do a search right now now now and i searched you know pizza restaurant and i searched you know pizza restaurant and i searched you know pizza restaurant in texas in texas in texas right google is not in that right google is not in that right google is not in that instantaneous moment instantaneous moment instantaneous moment sending those crawlers out at that sending those crawlers out at that sending those crawlers out at that particular second to go find that particular second to go find that particular second to go find that website for me already done it google website for me already done it google website for me already done it google has already done it and it's has already done it and it's has already done it and it's stored that information in its own stored that information in its own stored that information in its own memory banks memory banks memory banks right right so this is my my right right so this is my my right right so this is my my understanding of this and understanding of this and understanding of this and again maybe maybe i'm right maybe i'm again maybe maybe i'm right maybe i'm again maybe maybe i'm right maybe i'm wrong but because news websites wrong but because news websites wrong but because news websites are consistently adding content are consistently adding content are consistently adding content google has learned that google needs to google has learned that google needs to google has learned that google needs to crawl those websites more frequently crawl those websites more frequently crawl those websites more frequently our church websites tend to be more our church websites tend to be more our church websites tend to be more static and we tend to not add consistent static and we tend to not add consistent static and we tend to not add consistent content content content and since we don't add consistent and since we don't add consistent and since we don't add consistent content the website doesn't get content the website doesn't get content the website doesn't get crawled as frequently however if we were crawled as frequently however if we were crawled as frequently however if we were adding new content through blog posts or adding new content through blog posts or adding new content through blog posts or through the transcriptions of sermons through the transcriptions of sermons through the transcriptions of sermons and those sorts of things and those sorts of things and those sorts of things do you believe our websites would be do you believe our websites would be do you believe our websites would be crawled more frequently crawled more frequently crawled more frequently so that we have a chance of actually um so that we have a chance of actually um so that we have a chance of actually um showing up showing up showing up in organic searches more frequently yep in organic searches more frequently yep in organic searches more frequently yep yep yep yep plus also uh resubmitting a sitemap

  9. plus also uh resubmitting a sitemap plus also uh resubmitting a sitemap right running a xml sitemap of your site right running a xml sitemap of your site right running a xml sitemap of your site and resubmitting that through your and resubmitting that through your and resubmitting that through your google search console google search console google search console and whatnot absolutely that's that's the and whatnot absolutely that's that's the and whatnot absolutely that's that's the name of the game name of the game name of the game if you don't have an active website if you don't have an active website if you don't have an active website google has no reason to google has no reason to google has no reason to pay attention to you that's why it's so pay attention to you that's why it's so pay attention to you that's why it's so important to keep adding content to your important to keep adding content to your important to keep adding content to your website website website okay that's interesting i'm going to okay that's interesting i'm going to okay that's interesting i'm going to come back to content again come back to content again come back to content again because really content is king but i got because really content is king but i got because really content is king but i got a couple of other things that i want to a couple of other things that i want to a couple of other things that i want to ask you about ask you about ask you about so you mentioned um bounce rate when you so you mentioned um bounce rate when you so you mentioned um bounce rate when you were talking about were talking about were talking about um the fact that some our pages need to um the fact that some our pages need to um the fact that some our pages need to have calls to action right giving have calls to action right giving have calls to action right giving someone giving someone an incentive to someone giving someone an incentive to someone giving someone an incentive to click again like another click click again like another click click again like another click going further into the website getting going further into the website getting going further into the website getting more more information more more information more more information um what are some other things that might um what are some other things that might um what are some other things that might contribute to contribute to contribute to high bounce rates on a website high bounce rates on a website high bounce rates on a website well there's a thing called pogo well there's a thing called pogo well there's a thing called pogo sticking you guys remember remember pogo sticking you guys remember remember pogo sticking you guys remember remember pogo sticking pogo sticks when you're a kid sticking pogo sticks when you're a kid sticking pogo sticks when you're a kid boing boing you jump on those you you boing boing you jump on those you you boing boing you jump on those you you bounce around bounce around bounce around your your driveway pogo sticks fun i your your driveway pogo sticks fun i your your driveway pogo sticks fun i i actually have one i've i've done it i actually have one i've i've done it i actually have one i've i've done it not not not too recently yeah i've done it yeah too recently yeah i've done it yeah too recently yeah i've done it yeah they're fun well there's a thing called they're fun well there's a thing called they're fun well there's a thing called pogo sticking in the digital world and pogo sticking in the digital world and pogo sticking in the digital world and you've done it i've done it everybody's you've done it i've done it everybody's you've done it i've done it everybody's done this done this done this you've searched for something i'm on my you've searched for something i'm on my you've searched for something i'm on my phone i'm looking for something phone i'm looking for something phone i'm looking for something and i'm like i get a search result page and i'm like i get a search result page and i'm like i get a search result page you know serp search engine result page you know serp search engine result page you know serp search engine result page i like oh maybe i see an ad click on the i like oh maybe i see an ad click on the i like oh maybe i see an ad click on the ad ad ad or maybe i see an organic search result or maybe i see an organic search result or maybe i see an organic search result i click on it i'm now on that page

  10. i click on it i'm now on that page i click on it i'm now on that page okay if it's not what i was looking for okay if it's not what i was looking for okay if it's not what i was looking for what do i do i hit the back button where what do i do i hit the back button where what do i do i hit the back button where am i going back to i'm going back to am i going back to i'm going back to am i going back to i'm going back to google google google and then i'm going and let's check out and then i'm going and let's check out and then i'm going and let's check out the next one click now i'm on that page the next one click now i'm on that page the next one click now i'm on that page i'm like oh that's not what i was i'm like oh that's not what i was i'm like oh that's not what i was looking for what do you do looking for what do you do looking for what do you do you hit the back button go back to you hit the back button go back to you hit the back button go back to google look at the third one google look at the third one google look at the third one click that's what i was looking for and click that's what i was looking for and click that's what i was looking for and it could it could it could i could be talking about anything here i could be talking about anything here i could be talking about anything here and i was like boom that's exactly so and i was like boom that's exactly so and i was like boom that's exactly so now i'm engaged i'm reading the content now i'm engaged i'm reading the content now i'm engaged i'm reading the content oh oh oh call to action click next i just went to call to action click next i just went to call to action click next i just went to the next page the next page the next page google knows this is happening they google knows this is happening they google knows this is happening they are watching and when they see pogo are watching and when they see pogo are watching and when they see pogo sticking happening happening sticking happening happening sticking happening happening guess what's guess what they're doing guess what's guess what they're doing guess what's guess what they're doing those two websites that you visited and those two websites that you visited and those two websites that you visited and went back went back went back they're like hmm probably not a good they're like hmm probably not a good they're like hmm probably not a good search result for our users and if they search result for our users and if they search result for our users and if they see a pattern of that see a pattern of that see a pattern of that well guess what happens to your organic well guess what happens to your organic well guess what happens to your organic search result you drop down because search result you drop down because search result you drop down because others are more relevant to what the others are more relevant to what the others are more relevant to what the user was looking for user was looking for user was looking for that's a real thing and that happens in that's a real thing and that happens in that's a real thing and that happens in real time real time real time and it's been proven you you will see and it's been proven you you will see and it's been proven you you will see websites that will they'll drop websites that will they'll drop websites that will they'll drop because what they're have what they what because what they're have what they what because what they're have what they what they work to get up there is not they work to get up there is not they work to get up there is not what the users are looking for so pogo what the users are looking for so pogo what the users are looking for so pogo sticking is a real thing that's called sticking is a real thing that's called sticking is a real thing that's called a balance if somebody gets to your a balance if somebody gets to your a balance if somebody gets to your website and they don't engage website and they don't engage website and they don't engage and they leave you just bounce they just and they leave you just bounce they just and they leave you just bounce they just bounce that's a there's a bounce rate bounce that's a there's a bounce rate bounce that's a there's a bounce rate and really bounce rates are all over the and really bounce rates are all over the and really bounce rates are all over the place if you're north of place if you're north of place if you're north of 60 percent in a bounce rate you got some

  11. 60 percent in a bounce rate you got some 60 percent in a bounce rate you got some work to do work to do work to do if you're in the 50s or or in the you if you're in the 50s or or in the you if you're in the 50s or or in the you know 40s you're doing not not too bad if know 40s you're doing not not too bad if know 40s you're doing not not too bad if you're in the you're in the you're in the low 40s and 30s or 20s you're doing low 40s and 30s or 20s you're doing low 40s and 30s or 20s you're doing great because you can't expect everybody great because you can't expect everybody great because you can't expect everybody to like what they're looking for right to like what they're looking for right to like what they're looking for right out of 10 people it's just obvious that out of 10 people it's just obvious that out of 10 people it's just obvious that maybe three or four just kind of like maybe three or four just kind of like maybe three or four just kind of like that's not what i was looking for but if that's not what i was looking for but if that's not what i was looking for but if you have like you have like you have like seven or eight that are not looking then seven or eight that are not looking then seven or eight that are not looking then you've got a bad you've got a bad you've got a bad website you got to work on some of that website you got to work on some of that website you got to work on some of that because people are not liking what they because people are not liking what they because people are not liking what they see that could be an old website see that could be an old website see that could be an old website it could be just calls action or it could be just calls action or it could be just calls action or horrible the images are bad horrible the images are bad horrible the images are bad there's no benefit they like they're there's no benefit they like they're there's no benefit they like they're like that's not what i was looking for like that's not what i was looking for like that's not what i was looking for so bounce rates are a really big deal so bounce rates are a really big deal so bounce rates are a really big deal now i want to break that bounce rate now i want to break that bounce rate now i want to break that bounce rate down a little bit just so to make down a little bit just so to make down a little bit just so to make sure that those that are watching this sure that those that are watching this sure that those that are watching this video uh video uh video uh understand those percentages right so understand those percentages right so understand those percentages right so when you say when you say when you say a 50 bounce rate that means that a 50 bounce rate that means that a 50 bounce rate that means that half the people who come to my website half the people who come to my website half the people who come to my website leave leave leave before clicking on anything else or before clicking on anything else or before clicking on anything else or engaging with the content on the website engaging with the content on the website engaging with the content on the website right that's what that means a 50 right that's what that means a 50 right that's what that means a 50 bounce rate if it's 70 bounce rate right bounce rate if it's 70 bounce rate right bounce rate if it's 70 bounce rate right that means seven out of 10 people that that means seven out of 10 people that that means seven out of 10 people that come to my website are leaving before come to my website are leaving before come to my website are leaving before they do anything else they do anything else they do anything else right and that really penalizes you in right and that really penalizes you in right and that really penalizes you in google that's not to say that they google that's not to say that they google that's not to say that they didn't get what they were looking for didn't get what they were looking for didn't get what they were looking for whenever i go to church website and i whenever i go to church website and i whenever i go to church website and i see your address see your address see your address your service times everything right your service times everything right your service times everything right there on the home page there on the home page there on the home page i have no need to really click that's i have no need to really click that's i have no need to really click that's what i was looking for i'm out what i was looking for i'm out what i was looking for i'm out well i think if you're actually well i think if you're actually well i think if you're actually looking to go to that church it's okay looking to go to that church it's okay looking to go to that church it's okay to get a person to click to get a person to click to get a person to click one time don't make me think about it

  12. one time don't make me think about it one time don't make me think about it too much too much too much but one time to see your service times but one time to see your service times but one time to see your service times and directions and directions and directions i'll click once okay don't make me click i'll click once okay don't make me click i'll click once okay don't make me click two or three or four times two or three or four times two or three or four times if especially if i'm new but if you just if especially if i'm new but if you just if especially if i'm new but if you just gave me all that gave me all that gave me all that information on your home page i have no information on your home page i have no information on your home page i have no reason to click on anything else reason to click on anything else reason to click on anything else so i probably will bounce does that mean so i probably will bounce does that mean so i probably will bounce does that mean that person's not going to come to your that person's not going to come to your that person's not going to come to your church no it means you they've church no it means you they've church no it means you they've got what they're looking for they left got what they're looking for they left got what they're looking for they left so you kind of got so you kind of got so you kind of got deemed from google standpoint because of deemed from google standpoint because of deemed from google standpoint because of the bounce the bounce the bounce but you probably did help what they're but you probably did help what they're but you probably did help what they're looking for so there's kind of a balance looking for so there's kind of a balance looking for so there's kind of a balance there there there right i i'm i'm always wanting to have right i i'm i'm always wanting to have right i i'm i'm always wanting to have really good call to actions on a home really good call to actions on a home really good call to actions on a home page page page because it's your most important page of because it's your most important page of because it's your most important page of your website especially above the fold your website especially above the fold your website especially above the fold right right right the very very top section with that the very very top section with that the very very top section with that above the fold above the fold above the fold at the very very top of the page is the at the very very top of the page is the at the very very top of the page is the most important page most important page most important page on your entire website maybe next to on your entire website maybe next to on your entire website maybe next to your give page because that's pretty your give page because that's pretty your give page because that's pretty important too important too important too but your homepage above the fold really but your homepage above the fold really but your homepage above the fold really really important and you've got to have really important and you've got to have really important and you've got to have great call to actions and strong great call to actions and strong great call to actions and strong benefits never ever ever benefits never ever ever benefits never ever ever ever ever put your mission statement ever ever put your mission statement ever ever put your mission statement there there there okay we'll save that comment over okay we'll save that comment over okay we'll save that comment over another another video okay another another video okay another another video okay now i'm going to share something what now i'm going to share something what now i'm going to share something what when i'm when i'm when i'm surfing the internet one of the primary surfing the internet one of the primary surfing the internet one of the primary reasons that i will hit reasons that i will hit reasons that i will hit back quickly is if the web page loads back quickly is if the web page loads back quickly is if the web page loads too slowly oh too slowly oh too slowly oh you want to talk a minute about speed you want to talk a minute about speed you want to talk a minute about speed and what the importance of and what the importance of and what the importance of website speed is as far as seo is website speed is as far as seo is website speed is as far as seo is concerned concerned concerned yeah so uh there's a guy on our team

  13. yeah so uh there's a guy on our team yeah so uh there's a guy on our team who's who's who's really really smart his name's jason as really really smart his name's jason as really really smart his name's jason as well well well and he can talk really detailed about and he can talk really detailed about and he can talk really detailed about how a page loads and all the intricate how a page loads and all the intricate how a page loads and all the intricate details of that thing he's details of that thing he's details of that thing he's really good at that what i sum it up to really good at that what i sum it up to really good at that what i sum it up to be this okay be this okay be this okay as soon as i hit return like i hit enter as soon as i hit return like i hit enter as soon as i hit return like i hit enter i've gone i've gone i've gone i've clicked on either you know typed in i've clicked on either you know typed in i've clicked on either you know typed in your url or i've clicked on your url or i've clicked on your url or i've clicked on google and i saw your website you know i google and i saw your website you know i google and i saw your website you know i click as soon as i start going there click as soon as i start going there click as soon as i start going there there's a load there's a load time right there's a load there's a load time right there's a load there's a load time right on your website and it starts usually at on your website and it starts usually at on your website and it starts usually at the top the top the top and it starts loading and there's it's and it starts loading and there's it's and it starts loading and there's it's either pulling up the video that you put either pulling up the video that you put either pulling up the video that you put on there it's pulling up on there it's pulling up on there it's pulling up all what's called the the css like how all what's called the the css like how all what's called the the css like how it builds it builds it builds like all the colors and the images and like all the colors and the images and like all the colors and the images and the text and the font and it's called the text and the font and it's called the text and the font and it's called it's loading up really really really it's loading up really really really it's loading up really really really really really fast really really fast really really fast ideally sometimes though load speeds can ideally sometimes though load speeds can ideally sometimes though load speeds can be really slow be really slow be really slow if you are north of two and a half if you are north of two and a half if you are north of two and a half three seconds you could have some three seconds you could have some three seconds you could have some problems problems problems right i have seen websites that took 16 right i have seen websites that took 16 right i have seen websites that took 16 seconds to load seconds to load seconds to load now that's just that's the laziness now that's just that's the laziness now that's just that's the laziness because because because that means your web programmer added a that means your web programmer added a that means your web programmer added a photo that's like photo that's like photo that's like 2200 by 1600 and they just shoved in 2200 by 1600 and they just shoved in 2200 by 1600 and they just shoved in that space that space that space it takes time for the browser to load it takes time for the browser to load it takes time for the browser to load that up that up that up rather than optimizing it to just a rather than optimizing it to just a rather than optimizing it to just a small short little thing right small short little thing right small short little thing right or your videos or whatever it might be or your videos or whatever it might be or your videos or whatever it might be you want to have you want to have you want to have fast load speeds so you want to make

  14. fast load speeds so you want to make fast load speeds so you want to make sure your pages optimize sure your pages optimize sure your pages optimize to load really really quickly because to load really really quickly because to load really really quickly because again like you just said if i'm like again like you just said if i'm like again like you just said if i'm like loading loaded loading i'm out i will loading loaded loading i'm out i will loading loaded loading i'm out i will give you a give you a give you a second or two and if i don't see what second or two and if i don't see what second or two and if i don't see what i'm looking i i did that the other day i'm looking i i did that the other day i'm looking i i did that the other day and i was just like are you kidding me and i was just like are you kidding me and i was just like are you kidding me so as a client of ours i'm going you so as a client of ours i'm going you so as a client of ours i'm going you gotta fix this load speed gotta fix this load speed gotta fix this load speed it's crazy and sure enough it was like it's crazy and sure enough it was like it's crazy and sure enough it was like we have a dashboard it's like 12.87 we have a dashboard it's like 12.87 we have a dashboard it's like 12.87 seconds to load this page seconds to load this page seconds to load this page unacceptable uh google also recognizes unacceptable uh google also recognizes unacceptable uh google also recognizes this this this and and they know how fast your your and and they know how fast your your and and they know how fast your your page is loading page is loading page is loading another thing could be your server that another thing could be your server that another thing could be your server that you're on so there's a lot of ways to you're on so there's a lot of ways to you're on so there's a lot of ways to look look look at lowering the load speed if you will at lowering the load speed if you will at lowering the load speed if you will for a website for a website for a website uh we again we got a technical team they uh we again we got a technical team they uh we again we got a technical team they are unbelievable at this stuff are unbelievable at this stuff are unbelievable at this stuff and and if you have a us if you think and and if you have a us if you think and and if you have a us if you think you have a you have a you have a a slow load speed let's talk i mean we a slow load speed let's talk i mean we a slow load speed let's talk i mean we can at least help you can at least help you can at least help you fix that issue because that's a big fix that issue because that's a big fix that issue because that's a big issue yeah google actually has a issue yeah google actually has a issue yeah google actually has a developer tool called developer tool called developer tool called i think it's called google speed test i i think it's called google speed test i i think it's called google speed test i think that's what it's called and you think that's what it's called and you think that's what it's called and you can just can just can just load that page up put your url in and load that page up put your url in and load that page up put your url in and it'll give you google will tell you it'll give you google will tell you it'll give you google will tell you how fast your website is yeah google it how fast your website is yeah google it how fast your website is yeah google it there are a lot of different things that there are a lot of different things that there are a lot of different things that that contribute to a slow that contribute to a slow that contribute to a slow uh slow load time for a website you've uh slow load time for a website you've uh slow load time for a website you've already mentioned um already mentioned um already mentioned um images that are not optimized video images that are not optimized video images that are not optimized video that's not optimized that's not optimized that's not optimized and those things are actually things and those things are actually things and those things are actually things that most that most that most church communications people can church communications people can church communications people can actually handle actually handle actually handle sometimes those low slow slow load sometimes those low slow slow load sometimes those low slow slow load times are a result of bloated css

  15. times are a result of bloated css times are a result of bloated css or javascript that needs to be cleaned or javascript that needs to be cleaned or javascript that needs to be cleaned up there's more technical stuff up there's more technical stuff up there's more technical stuff under the hood and i always say you know under the hood and i always say you know under the hood and i always say you know managing a website is really like managing a website is really like managing a website is really like maintaining a vehicle maintaining a vehicle maintaining a vehicle there might be some basic things that there might be some basic things that there might be some basic things that you can do but sometimes you need to get you can do but sometimes you need to get you can do but sometimes you need to get an expert under the hood to get them to an expert under the hood to get them to an expert under the hood to get them to take a look at it and diagnose take a look at it and diagnose take a look at it and diagnose why the website is loading slowly so why the website is loading slowly so why the website is loading slowly so yeah and it's not very expensive yeah and it's not very expensive yeah and it's not very expensive but it has huge benefits to do it so you but it has huge benefits to do it so you but it has huge benefits to do it so you really got to do it really got to do it really got to do it yeah and sometimes churches will spend yeah and sometimes churches will spend yeah and sometimes churches will spend lots of money to build a website lots of money to build a website lots of money to build a website that ends up loading slowly and that is that ends up loading slowly and that is that ends up loading slowly and that is such a waste if you such a waste if you such a waste if you spend five ten fifteen or twenty spend five ten fifteen or twenty spend five ten fifteen or twenty thousand dollars on a website thousand dollars on a website thousand dollars on a website it can be a real source of frustration it can be a real source of frustration it can be a real source of frustration if it's loading slowly if it's loading slowly if it's loading slowly the last thing that i want to say about the last thing that i want to say about the last thing that i want to say about speed is that your own people speed is that your own people speed is that your own people ring one they will tolerate a slower ring one they will tolerate a slower ring one they will tolerate a slower load time because they have a specific load time because they have a specific load time because they have a specific agenda typically for being on your agenda typically for being on your agenda typically for being on your website website website but new visitors people who are checking but new visitors people who are checking but new visitors people who are checking you out for the first time people who you out for the first time people who you out for the first time people who don't yet know you don't yet know you don't yet know you if your first impression is a slow if your first impression is a slow if your first impression is a slow struggling you know slumpy website struggling you know slumpy website struggling you know slumpy website that's a bad first impression so that's a bad first impression so that's a bad first impression so hey i've said i've used the phrase css hey i've said i've used the phrase css hey i've said i've used the phrase css you used to spray css you used to spray css you used to spray css cascading style sheet is what that cascading style sheet is what that cascading style sheet is what that technically means technically means technically means but those are actually the initials of but those are actually the initials of but those are actually the initials of the three things that are most important the three things that are most important the three things that are most important for website seo we've already talked for website seo we've already talked for website seo we've already talked about the c which is crawlability about the c which is crawlability about the c which is crawlability the first s which is speed and the third the first s which is speed and the third the first s which is speed and the third s can you think of what i'm thinking s can you think of what i'm thinking s can you think of what i'm thinking security yeah let's talk a little bit

  16. security yeah let's talk a little bit security yeah let's talk a little bit about security website security about security website security about security website security yeah the other day i had a call to yeah the other day i had a call to yeah the other day i had a call to church and and and he was interested in church and and and he was interested in church and and and he was interested in using the google ad grant using the google ad grant using the google ad grant whole another subject matter but he said whole another subject matter but he said whole another subject matter but he said jason we really want to use this ad jason we really want to use this ad jason we really want to use this ad grant i said well the first thing you're grant i said well the first thing you're grant i said well the first thing you're gonna have to do is get a lock box on gonna have to do is get a lock box on gonna have to do is get a lock box on your your your on your uh website he's like what i on your uh website he's like what i on your uh website he's like what i showed him on zoom i said showed him on zoom i said showed him on zoom i said take a look see that little thing right take a look see that little thing right take a look see that little thing right there it says unsecured there it says unsecured there it says unsecured and it has like it has a little red and it has like it has a little red and it has like it has a little red arrow there or not redder but a red line arrow there or not redder but a red line arrow there or not redder but a red line he goes yeah i go that's because your he goes yeah i go that's because your he goes yeah i go that's because your website's unsecured website's unsecured website's unsecured what's that mean he goes well i what's that mean he goes well i what's that mean he goes well i explained to him that it's explained to him that it's explained to him that it's because your website is just http because your website is just http because your website is just http not https it's not not https it's not not https it's not over secure and so you'll know just go over secure and so you'll know just go over secure and so you'll know just go to to to you know use firefox use chrome and go you know use firefox use chrome and go you know use firefox use chrome and go to your church website if you look up in to your church website if you look up in to your church website if you look up in the corner and says not secure the corner and says not secure the corner and says not secure not good it's not good that means you not good it's not good that means you not good it's not good that means you need to have need to have need to have uh a certificate right and that uh a certificate right and that uh a certificate right and that certificate will then certificate will then certificate will then make sure that your website is secured make sure that your website is secured make sure that your website is secured and so it'll be a little green and so it'll be a little green and so it'll be a little green lock that says yes your your website is lock that says yes your your website is lock that says yes your your website is very very secure very very secure very very secure and those you know we can help you with and those you know we can help you with and those you know we can help you with that it's just a it's a security that it's just a it's a security that it's just a it's a security certificate certificate certificate that will ensure to google that your that will ensure to google that your that will ensure to google that your site is site is site is indeed every page on your website is indeed every page on your website is indeed every page on your website is indeed secure indeed secure indeed secure um over https why that's pretty um over https why that's pretty um over https why that's pretty important important important well number of reasons one is browsers well number of reasons one is browsers well number of reasons one is browsers these days these days these days don't want to load a website that's don't want to load a website that's don't want to load a website that's unsecured because hacking can happen unsecured because hacking can happen unsecured because hacking can happen spam can happen you know they can drop

  17. spam can happen you know they can drop spam can happen you know they can drop some bad some bad some bad stuff on your computer hackers are doing stuff on your computer hackers are doing stuff on your computer hackers are doing that all the time they're trying to that all the time they're trying to that all the time they're trying to figure out how to get your information figure out how to get your information figure out how to get your information that's just one thing that's just one thing that's just one thing if you're transmitting information like if you're transmitting information like if you're transmitting information like if you're submitting an email if you're submitting an email if you're submitting an email that's it's kind of you'll never be able that's it's kind of you'll never be able that's it's kind of you'll never be able to go to an unsecured website and give to go to an unsecured website and give to go to an unsecured website and give online it's just not gonna happen the online it's just not gonna happen the online it's just not gonna happen the bank or whoever is processing that's bank or whoever is processing that's bank or whoever is processing that's never gonna allow that to happen never gonna allow that to happen never gonna allow that to happen but if you want ads by google or but if you want ads by google or but if you want ads by google or facebook facebook facebook you gotta have a secure website now you gotta have a secure website now you gotta have a secure website now they're cracking down on this pretty they're cracking down on this pretty they're cracking down on this pretty hard these days hard these days hard these days and so it's just better to go get your and so it's just better to go get your and so it's just better to go get your search you know your certificate search you know your certificate search you know your certificate um and we can help you out with that but um and we can help you out with that but um and we can help you out with that but you got to do it because you got to do it because you got to do it because not having a secure website also tells not having a secure website also tells not having a secure website also tells the user sometimes you'll have this the user sometimes you'll have this the user sometimes you'll have this thing thing thing you're entering a website that's you're entering a website that's you're entering a website that's unsecured that's not really good for unsecured that's not really good for unsecured that's not really good for somebody who's thinking about coming to somebody who's thinking about coming to somebody who's thinking about coming to your church i'm just saying jason your church i'm just saying jason your church i'm just saying jason like so this is another piece of like so this is another piece of like so this is another piece of security sometimes you can actually have security sometimes you can actually have security sometimes you can actually have a security certificate installed that a security certificate installed that a security certificate installed that encrypts it and makes it secure encrypts it and makes it secure encrypts it and makes it secure but there are different parts of your but there are different parts of your but there are different parts of your website that are not secure website that are not secure website that are not secure because the it's not installed properly because the it's not installed properly because the it's not installed properly or a security can be broken or a security can be broken or a security can be broken and i actually encountered this and i actually encountered this and i actually encountered this yesterday where we're compiling yesterday where we're compiling yesterday where we're compiling a list of the top church leadership a list of the top church leadership a list of the top church leadership podcast right we've got our own podcast podcast right we've got our own podcast podcast right we've got our own podcast which we think is pretty good but which we think is pretty good but which we think is pretty good but there's a bunch of others out there that there's a bunch of others out there that there's a bunch of others out there that are really fantastic i actually are really fantastic i actually are really fantastic i actually i was doing some google searches and i i was doing some google searches and i i was doing some google searches and i was looking for was looking for was looking for a specific podcast that is a top church a specific podcast that is a top church a specific podcast that is a top church leader podcast and while i could get to leader podcast and while i could get to leader podcast and while i could get to the main page every time i clicked on

  18. the main page every time i clicked on the main page every time i clicked on the podcast the podcast the podcast link that my chrome told me it would not link that my chrome told me it would not link that my chrome told me it would not let me go to that page because it was let me go to that page because it was let me go to that page because it was insecure insecure insecure so even though it was part of the same so even though it was part of the same so even though it was part of the same website there was unsecured unsecured website there was unsecured unsecured website there was unsecured unsecured links or unsecured data on that page and links or unsecured data on that page and links or unsecured data on that page and i couldn't i couldn't i couldn't actually access that top church leader actually access that top church leader actually access that top church leader podcast podcast podcast on their website because their security on their website because their security on their website because their security is broken on the website yeah yeah you got to have that ssl yeah yeah you got to have that ssl certificate implemented throughout your certificate implemented throughout your certificate implemented throughout your whole website and whole website and whole website and sometimes that happens right and sometimes that happens right and sometimes that happens right and sometimes it's an image or sometimes it's an image or sometimes it's an image or something's gone on and you might not be something's gone on and you might not be something's gone on and you might not be able to figure that out able to figure that out able to figure that out we can help you out in that space yeah we can help you out in that space yeah we can help you out in that space yeah all right all right all right so we're going to wrap up here but we're so we're going to wrap up here but we're so we're going to wrap up here but we're going to come back to the topic that we going to come back to the topic that we going to come back to the topic that we talked about talked about talked about periodically throughout our discussion periodically throughout our discussion periodically throughout our discussion which is this whole concept of which is this whole concept of which is this whole concept of content right and this is a huge content right and this is a huge content right and this is a huge paradigm shift paradigm shift paradigm shift for for churches to understand that less for for churches to understand that less for for churches to understand that less is not more when it comes to your church is not more when it comes to your church is not more when it comes to your church website website website having actual uh crawlable having actual uh crawlable having actual uh crawlable content on your website makes it more content on your website makes it more content on your website makes it more google friendly google friendly google friendly and actually increases the possibility and actually increases the possibility and actually increases the possibility that more people will actually come to that more people will actually come to that more people will actually come to your website your website your website and find information that they're and find information that they're and find information that they're looking for um looking for um looking for um so you you've talked a little bit about so you you've talked a little bit about so you you've talked a little bit about writing blog posts blog posts are a writing blog posts blog posts are a writing blog posts blog posts are a fantastic way of adding fantastic way of adding fantastic way of adding new content to the website on a regular new content to the website on a regular new content to the website on a regular basis sometimes the blog post can simply basis sometimes the blog post can simply basis sometimes the blog post can simply be be be you know an 800 or thousand word summary you know an 800 or thousand word summary you know an 800 or thousand word summary of the pastor's sermon of the pastor's sermon of the pastor's sermon each week something really simple it each week something really simple it each week something really simple it doesn't have to be new content

  19. doesn't have to be new content doesn't have to be new content maybe the new content that you add is maybe the new content that you add is maybe the new content that you add is actually sermon transcripts actually sermon transcripts actually sermon transcripts actually either sometimes pastors preach actually either sometimes pastors preach actually either sometimes pastors preach from a transcript so they've already got from a transcript so they've already got from a transcript so they've already got it typed up it typed up it typed up uh sometimes you can use an artificial uh sometimes you can use an artificial uh sometimes you can use an artificial intelli intelligence platform and ai intelli intelligence platform and ai intelli intelligence platform and ai platform that'll platform that'll platform that'll automatically transcribe it for you so automatically transcribe it for you so automatically transcribe it for you so you can put the transcript on the on the you can put the transcript on the on the you can put the transcript on the on the website and i'm gonna be clear website and i'm gonna be clear website and i'm gonna be clear when we're saying put the content on the when we're saying put the content on the when we're saying put the content on the website such as a transcript website such as a transcript website such as a transcript we do not believe that any human being we do not believe that any human being we do not believe that any human being is ever going to actually read through is ever going to actually read through is ever going to actually read through the transcript the transcript the transcript but google will that's right and google but google will that's right and google but google will that's right and google will always read it and will always read it and will always read it and while google is working on technology while google is working on technology while google is working on technology that allows it to read that allows it to read that allows it to read the videos the content that's in the the videos the content that's in the the videos the content that's in the videos um i'm not convinced yet that videos um i'm not convinced yet that videos um i'm not convinced yet that they've they've they've fully mastered that but they have fully mastered that but they have fully mastered that but they have mastered reading the content that's mastered reading the content that's mastered reading the content that's actually on the page actually on the page actually on the page so we talked about blog posts about so we talked about blog posts about so we talked about blog posts about sermon content sermon content sermon content what are some other ideas that churches what are some other ideas that churches what are some other ideas that churches can implement can implement can implement to add more content to their church to add more content to their church to add more content to their church websites websites websites oh i mean it well i oh i mean it well i oh i mean it well i think about this so and i do this with think about this so and i do this with think about this so and i do this with every church every church every church when i talk to a new church i look when i talk to a new church i look when i talk to a new church i look through their website i look for a through their website i look for a through their website i look for a couple pages couple pages couple pages first page i look for is do you have first page i look for is do you have first page i look for is do you have anywhere on your website that actually anywhere on your website that actually anywhere on your website that actually walks walks walks somebody through the gospel somebody through the gospel somebody through the gospel do you have anything that actually do you have anything that actually do you have anything that actually shares who jesus is and what he's done shares who jesus is and what he's done shares who jesus is and what he's done for them for them for them usually i don't find anything i go okay usually i don't find anything i go okay usually i don't find anything i go okay well well well it's probably probably a good starting it's probably probably a good starting it's probably probably a good starting point right there um i go let's look at

  20. point right there um i go let's look at point right there um i go let's look at some other felt needs because in my some other felt needs because in my some other felt needs because in my opinion opinion opinion and if this is just common sense but and if this is just common sense but and if this is just common sense but it's also been proven to see in search it's also been proven to see in search it's also been proven to see in search results there's really results there's really results there's really five areas that you really want to focus five areas that you really want to focus five areas that you really want to focus on marriage on marriage on marriage parenting addictions finances and of parenting addictions finances and of parenting addictions finances and of course course course jesus like faith related start there jesus like faith related start there jesus like faith related start there right start with building a page that right start with building a page that right start with building a page that actually answers actually answers actually answers somebody's question so i'm a big fan of somebody's question so i'm a big fan of somebody's question so i'm a big fan of blog posts because i think we can do a blog posts because i think we can do a blog posts because i think we can do a we have a lot of we have a lot of we have a lot of we have a lot of diys out there they we have a lot of diys out there they we have a lot of diys out there they want to do it themselves want to do it themselves want to do it themselves but they're looking for help they're but they're looking for help they're but they're looking for help they're looking for a guide looking for a guide looking for a guide just a little plug there on the story just a little plug there on the story just a little plug there on the story brand thing but they're looking for a brand thing but they're looking for a brand thing but they're looking for a guy to help them guy to help them guy to help them with their problems they want to diy it with their problems they want to diy it with their problems they want to diy it well well well a sermon is good it's fantastic because a sermon is good it's fantastic because a sermon is good it's fantastic because it really can help people engage and get it really can help people engage and get it really can help people engage and get a flavor and get fed a flavor and get fed a flavor and get fed you can have content about your you can have content about your you can have content about your ministries on there but you really want ministries on there but you really want ministries on there but you really want to focus on to focus on to focus on the felt needs that people are searching the felt needs that people are searching the felt needs that people are searching for and it's not for and it's not for and it's not so much just here's some information so much just here's some information so much just here's some information come to our wednesday night celebrate come to our wednesday night celebrate come to our wednesday night celebrate recovery group recovery group recovery group no no if i'm dealing with an addiction no no if i'm dealing with an addiction no no if i'm dealing with an addiction start with start with start with answering their question how to overcome answering their question how to overcome answering their question how to overcome one or how to help a loved one one or how to help a loved one one or how to help a loved one that's where you what would you say to that's where you what would you say to that's where you what would you say to them write that out step one do this them write that out step one do this them write that out step one do this step two do the step three do this step two do the step three do this step two do the step three do this it's a page optimize that's focused it's a page optimize that's focused it's a page optimize that's focused on explaining and helping somebody who's on explaining and helping somebody who's on explaining and helping somebody who's trying to deal with that issue trying to deal with that issue trying to deal with that issue you should do that for all kinds of felt you should do that for all kinds of felt you should do that for all kinds of felt need content need content need content that's building pages you can blog about that's building pages you can blog about that's building pages you can blog about it a blog is typically almost like a

  21. it a blog is typically almost like a it a blog is typically almost like a journal journal journal in a sense or the transcript on the on in a sense or the transcript on the on in a sense or the transcript on the on the sermons the sermons the sermons all of those should be informative for all of those should be informative for all of those should be informative for the user the user the user helpful for the users with call to helpful for the users with call to helpful for the users with call to actions on what they should do next actions on what they should do next actions on what they should do next yeah i was actually on a call with a yeah i was actually on a call with a yeah i was actually on a call with a church yesterday church yesterday church yesterday that when we looked at their their care that when we looked at their their care that when we looked at their their care ministries they offered ministries they offered ministries they offered um a pre-marital care ministry um a pre-marital care ministry um a pre-marital care ministry a marriage ministry a 12-step recovery a marriage ministry a 12-step recovery a marriage ministry a 12-step recovery ministry ministry ministry a financial uh assistance and a financial uh assistance and a financial uh assistance and stewardship ministry stewardship ministry stewardship ministry and these are the felt needs but when we and these are the felt needs but when we and these are the felt needs but when we went and looked at the individual went and looked at the individual went and looked at the individual pages for each one of those ministries pages for each one of those ministries pages for each one of those ministries and they basically all and they basically all and they basically all had about a maybe a 120 word had about a maybe a 120 word had about a maybe a 120 word description of the ministry and then a description of the ministry and then a description of the ministry and then a button to click on finding out button to click on finding out button to click on finding out when the next group was meeting or how when the next group was meeting or how when the next group was meeting or how they could sign up they could sign up they could sign up and those are fine if you're expecting and those are fine if you're expecting and those are fine if you're expecting people people people to come through your front door and to to come through your front door and to to come through your front door and to know exactly how to get to that pace know exactly how to get to that pace know exactly how to get to that pace ring one right ring ring one people but ring one right ring ring one people but ring one right ring ring one people but that will never track in terms of that will never track in terms of that will never track in terms of organic search organic search organic search and also if you ever like i mean this and also if you ever like i mean this and also if you ever like i mean this was the conversation we had i said you was the conversation we had i said you was the conversation we had i said you know what you need you need to know what you need you need to know what you need you need to you if you're doing celebrate recovery you if you're doing celebrate recovery you if you're doing celebrate recovery or regeneration or regeneration or regeneration you know you've got this 12-step you know you've got this 12-step you know you've got this 12-step recovery program uh you need to write recovery program uh you need to write recovery program uh you need to write um a thousand words on that page that um a thousand words on that page that um a thousand words on that page that describes describes describes what it is and what people can expect what it is and what people can expect what it is and what people can expect maybe share a story of someone who's maybe share a story of someone who's maybe share a story of someone who's successfully recovered uh you know how successfully recovered uh you know how successfully recovered uh you know how had a recovery story that that's

  22. had a recovery story that that's had a recovery story that that's the result of that ministry and then the result of that ministry and then the result of that ministry and then clear calls to action clear calls to action clear calls to action on how uh they can they can connect and on how uh they can they can connect and on how uh they can they can connect and how they can get involved and even how they can get involved and even how they can get involved and even better better better than just having that page from for an than just having that page from for an than just having that page from for an organic search organic search organic search is actually run a google search campaign is actually run a google search campaign is actually run a google search campaign an ad campaign for that specific topic an ad campaign for that specific topic an ad campaign for that specific topic right it is let's face it it's hard it's right it is let's face it it's hard it's right it is let's face it it's hard it's a lot of hard work a lot of hard work a lot of hard work to get real organic search to get real organic search to get real organic search traffic when it comes to those types of traffic when it comes to those types of traffic when it comes to those types of topics because there are topics because there are topics because there are there are a lot of publications and a there are a lot of publications and a there are a lot of publications and a lot of websites that have been spending lot of websites that have been spending lot of websites that have been spending years to maximize their their years to maximize their their years to maximize their their organic search quality right um organic search quality right um organic search quality right um but we can run ads locally through but we can run ads locally through but we can run ads locally through google search google search google search so when someone in our neighborhood so when someone in our neighborhood so when someone in our neighborhood someone in our community is someone in our community is someone in our community is googling you know help with my googling you know help with my googling you know help with my addictions addictions addictions we've got an ad for our church and our we've got an ad for our church and our we've got an ad for our church and our recovery ministry that pops at the top recovery ministry that pops at the top recovery ministry that pops at the top of that page and we can connect with of that page and we can connect with of that page and we can connect with people i think of these recovery people i think of these recovery people i think of these recovery ministries especially today ministries especially today ministries especially today uh 2020 uh kind of i don't know if we're uh 2020 uh kind of i don't know if we're uh 2020 uh kind of i don't know if we're in the middle of the end or where we are in the middle of the end or where we are in the middle of the end or where we are in the covid in the covid in the covid cova crisis where we're somewhere in in cova crisis where we're somewhere in in cova crisis where we're somewhere in in the covid journey here the covid journey here the covid journey here um people are hurting and people need um people are hurting and people need um people are hurting and people need help and a lot of our churches help and a lot of our churches help and a lot of our churches have they've successfully pivoted many have they've successfully pivoted many have they've successfully pivoted many of their care ministries to of their care ministries to of their care ministries to being able to administer minister to being able to administer minister to being able to administer minister to people online and so people online and so people online and so um being able to get those ministries um being able to get those ministries um being able to get those ministries out in the forefront and not out in the forefront and not out in the forefront and not just parking them on the back side of just parking them on the back side of just parking them on the back side of the website and hoping and praying that the website and hoping and praying that the website and hoping and praying that people find us people find us people find us some way i think that's that's a shame some way i think that's that's a shame some way i think that's that's a shame because we have so much to offer there because we have so much to offer there because we have so much to offer there right that's right um jason anything as

  23. right that's right um jason anything as right that's right um jason anything as we wrap up anything that you want to add we wrap up anything that you want to add we wrap up anything that you want to add about seo okay i figured this so about seo okay i figured this so about seo okay i figured this so so in if i had to back up and i'd say so in if i had to back up and i'd say so in if i had to back up and i'd say what's the what's the what's the most important thing when it comes to most important thing when it comes to most important thing when it comes to seo seo seo backlinks right people can go backlinks backlinks right people can go backlinks backlinks right people can go backlinks wait wait wait what what are backlinks backlinks are what what are backlinks backlinks are what what are backlinks backlinks are really really important really really important really really important okay what is a backlink and then we'll okay what is a backlink and then we'll okay what is a backlink and then we'll wind it up a backlink is wind it up a backlink is wind it up a backlink is where another website finds your website where another website finds your website where another website finds your website so so so valuable they have a link to your valuable they have a link to your valuable they have a link to your website website website from their website that's a back link from their website that's a back link from their website that's a back link over to your web not you linking out over to your web not you linking out over to your web not you linking out well that might be a backlink for them well that might be a backlink for them well that might be a backlink for them but a backlink from them to you why is but a backlink from them to you why is but a backlink from them to you why is that that that important well if you're a google and important well if you're a google and important well if you're a google and they're looking at well how relevant are they're looking at well how relevant are they're looking at well how relevant are you you you as a website you could have tons of as a website you could have tons of as a website you could have tons of pages which is really really good and pages which is really really good and pages which is really really good and you can have tons of content which is you can have tons of content which is you can have tons of content which is really really good and great structure really really good and great structure really really good and great structure all that kind of stuff it's really all that kind of stuff it's really all that kind of stuff it's really really good it's secure it's really really good it's secure it's really really good it's secure it's really really good really good really good but they're also looking for backlinks but they're also looking for backlinks but they're also looking for backlinks how relevant are you how relevant are you how relevant are you in the internet space how many people in the internet space how many people in the internet space how many people find you so valuable that they link find you so valuable that they link find you so valuable that they link to your website uh very to your website uh very to your website uh very very important and not you might very important and not you might very important and not you might remember the days remember the days remember the days or you could ask somebody back before or you could ask somebody back before or you could ask somebody back before google released one of their algorithms google released one of their algorithms google released one of their algorithms i think maybe penguin or something like i think maybe penguin or something like i think maybe penguin or something like that that that you could go buy backlinks from some you could go buy backlinks from some you could go buy backlinks from some like india like you could just buy like like india like you could just buy like like india like you could just buy like 5 000 backlinks all of a sudden

  24. 5 000 backlinks all of a sudden 5 000 backlinks all of a sudden google's going my goodness there's 5 000 google's going my goodness there's 5 000 google's going my goodness there's 5 000 websites that think you have like websites that think you have like websites that think you have like you know or something that that's huge you know or something that that's huge you know or something that that's huge well that's well that's well that's they they see right through that now they they see right through that now they they see right through that now you've got to have you've got to have you've got to have real backlinks from authority real backlinks from authority real backlinks from authority related type of uh websites not just related type of uh websites not just related type of uh websites not just some rinky dink website but a really some rinky dink website but a really some rinky dink website but a really strong website strong website strong website for example a newspaper for example a newspaper for example a newspaper if you had a backlink from a newspaper if you had a backlink from a newspaper if you had a backlink from a newspaper to your website to your website to your website that is gold i'm telling you that's that is gold i'm telling you that's that is gold i'm telling you that's awesome awesome awesome that's why whenever i tell a church oh that's why whenever i tell a church oh that's why whenever i tell a church oh you're redoing your website you're redoing your website you're redoing your website well what do you can do about your all well what do you can do about your all well what do you can do about your all your old pages oh we're gonna throw your old pages oh we're gonna throw your old pages oh we're gonna throw those away those away those away no you're not because maybe that maybe no you're not because maybe that maybe no you're not because maybe that maybe three years ago three years ago three years ago the newspaper wrote an article about the newspaper wrote an article about the newspaper wrote an article about some event you had they linked to your some event you had they linked to your some event you had they linked to your event and it was like a follow like it's event and it was like a follow like it's event and it was like a follow like it's a real link and it's a real link and it's a real link and it's still active the minute you kill that still active the minute you kill that still active the minute you kill that page guess what you just did page guess what you just did page guess what you just did you killed that link and that is a you killed that link and that is a you killed that link and that is a website seo suicide right there you website seo suicide right there you website seo suicide right there you never want to do that never want to do that never want to do that and so it's one thing to go ahead and and so it's one thing to go ahead and and so it's one thing to go ahead and which we can help you with this is take which we can help you with this is take which we can help you with this is take an audit of the current backlinks you an audit of the current backlinks you an audit of the current backlinks you have because you maybe have some bad have because you maybe have some bad have because you maybe have some bad backlinks backlinks backlinks all right some websites that are linking all right some websites that are linking all right some websites that are linking your website and you don't really want your website and you don't really want your website and you don't really want google google google that could be penalizing you but you that could be penalizing you but you that could be penalizing you but you probably got some really good ones too probably got some really good ones too probably got some really good ones too so when i talk about back backlinks i'm so when i talk about back backlinks i'm so when i talk about back backlinks i'm always saying well always saying well always saying well okay jason how do you get more backlinks okay jason how do you get more backlinks okay jason how do you get more backlinks well well well um maybe there's some organizations you um maybe there's some organizations you um maybe there's some organizations you partner with in the community partner with in the community partner with in the community maybe there's some like a you know

  25. maybe there's some like a you know maybe there's some like a you know an adoption agency a food bank uh maybe an adoption agency a food bank uh maybe an adoption agency a food bank uh maybe if there's some like if there's some like if there's some like international ministries you work with international ministries you work with international ministries you work with that if you ask them hey that if you ask them hey that if you ask them hey could you put a link to our website from could you put a link to our website from could you put a link to our website from your website we'll do the same thing your website we'll do the same thing your website we'll do the same thing that's a really really good thing we do that's a really really good thing we do that's a really really good thing we do that initial marketing with some of our that initial marketing with some of our that initial marketing with some of our partners we love to partners we love to partners we love to link to them and they link to us and link to them and they link to us and link to them and they link to us and we're sharing seo we're sharing seo we're sharing seo juice is what i like to call it and so juice is what i like to call it and so juice is what i like to call it and so adding a backlink adding a backlink adding a backlink is really really important is really really important is really really important now we're not saying go get 300 now we're not saying go get 300 now we're not saying go get 300 backlinks what we're saying is backlinks what we're saying is backlinks what we're saying is just start getting some more backlinks just start getting some more backlinks just start getting some more backlinks from some some of your closer partners from some some of your closer partners from some some of your closer partners right that's just a really good thing to right that's just a really good thing to right that's just a really good thing to do uh maybe some of the businesses that do uh maybe some of the businesses that do uh maybe some of the businesses that are that go to your church business are that go to your church business are that go to your church business owners maybe they could put a link on owners maybe they could put a link on owners maybe they could put a link on their website to say i'm a proud member their website to say i'm a proud member their website to say i'm a proud member of my church and here's a link of my church and here's a link of my church and here's a link why not that was your that could be a why not that was your that could be a why not that was your that could be a really good backlink so there's just really good backlink so there's just really good backlink so there's just some some some ways and some strategies to add ways and some strategies to add ways and some strategies to add backlinks so i gotta tell you it's backlinks so i gotta tell you it's backlinks so i gotta tell you it's almost it's almost it's almost it's probably pretty much the number one probably pretty much the number one probably pretty much the number one thing you can do to your website from an thing you can do to your website from an thing you can do to your website from an seo perspective seo perspective seo perspective add backlinks yeah i'll add a couple add backlinks yeah i'll add a couple add backlinks yeah i'll add a couple more to the list right more to the list right more to the list right you've talked about newspapers huge you've talked about newspapers huge you've talked about newspapers huge press releases press releases press releases are a great way to get those backlinks are a great way to get those backlinks are a great way to get those backlinks from from from new local newspapers those are not new local newspapers those are not new local newspapers those are not always always always there there's a we won't get into the there there's a we won't get into the there there's a we won't get into the details of this but there's follow and details of this but there's follow and details of this but there's follow and no follow links no follow links no follow links and no follow back link is not going to and no follow back link is not going to and no follow back link is not going to help by the way if you're trying to get help by the way if you're trying to get help by the way if you're trying to get your your your church listed on wikipedia in your church listed on wikipedia in your church listed on wikipedia in your community those are always nofollow so community those are always nofollow so community those are always nofollow so a link from wikipedia will not help your a link from wikipedia will not help your a link from wikipedia will not help your seo um seo um seo um but uh chamber of commerce sometimes but uh chamber of commerce sometimes but uh chamber of commerce sometimes churches and church leaders will join

  26. churches and church leaders will join churches and church leaders will join the chamber of commerce the chamber of commerce the chamber of commerce get a link from the chamber of commerce get a link from the chamber of commerce get a link from the chamber of commerce um uh um uh um uh working with local schools maybe you do working with local schools maybe you do working with local schools maybe you do volunteer work in in school programs volunteer work in in school programs volunteer work in in school programs maybe school schools will have maybe school schools will have maybe school schools will have good authority on their on their good authority on their on their good authority on their on their websites your denomination websites your denomination websites your denomination is like a no-brainer especially if is like a no-brainer especially if is like a no-brainer especially if you're part of a more substantial you're part of a more substantial you're part of a more substantial well-known denomination that has a good well-known denomination that has a good well-known denomination that has a good website website website uh denomination whether that's the whole uh denomination whether that's the whole uh denomination whether that's the whole denomination like the the main denomination like the the main denomination like the the main denominational website or denominational website or denominational website or um or like a district that you're a part um or like a district that you're a part um or like a district that you're a part of those are some places that you can of those are some places that you can of those are some places that you can get some backlinks get some backlinks get some backlinks be creative be strategic make sure be creative be strategic make sure be creative be strategic make sure they're good they're good they're good don't go to fiverr and hire someone and don't go to fiverr and hire someone and don't go to fiverr and hire someone and pay them five dollars to pay them five dollars to pay them five dollars to get you guaranteed thousand backlinks get you guaranteed thousand backlinks get you guaranteed thousand backlinks those are not going to be qualified yeah those are not going to be qualified yeah those are not going to be qualified yeah that'll hurt you those are not going to that'll hurt you those are not going to that'll hurt you those are not going to be quality be quality be quality relevant backlinks um hey we should relevant backlinks um hey we should relevant backlinks um hey we should probably wrap this up this has been probably wrap this up this has been probably wrap this up this has been pretty good pretty good pretty good interesting conversation for me i hope interesting conversation for me i hope interesting conversation for me i hope it has been for those that are listening it has been for those that are listening it has been for those that are listening to this to this to this um all of the things that we talked um all of the things that we talked um all of the things that we talked about in this conversation today about in this conversation today about in this conversation today um we have members of our team that can um we have members of our team that can um we have members of our team that can actually help actually help actually help with all of these things crawlability with all of these things crawlability with all of these things crawlability speed security we even have some speed security we even have some speed security we even have some content services that we can provide as content services that we can provide as content services that we can provide as it relates to getting sermons online it relates to getting sermons online it relates to getting sermons online or some of those felt need things that or some of those felt need things that or some of those felt need things that people might be searching for people might be searching for people might be searching for in your community and we can help out in your community and we can help out in your community and we can help out with that so visit our website with that so visit our website with that so visit our website missionalmarketing.com you can schedule missionalmarketing.com you can schedule missionalmarketing.com you can schedule an appointment um you can schedule an appointment um you can schedule an appointment um you can schedule appointment with jason appointment with jason appointment with jason appointment with me we'd be happy to appointment with me we'd be happy to appointment with me we'd be happy to have a follow-up conversation have a follow-up conversation have a follow-up conversation and one thing i'm going to ask you to do and one thing i'm going to ask you to do and one thing i'm going to ask you to do if you're listening to this on our if you're listening to this on our if you're listening to this on our podcast podcast podcast if you listen on apple podcasts or

  27. if you listen on apple podcasts or if you listen on apple podcasts or stitcher or google play stitcher or google play stitcher or google play if you haven't left a rating or review if you haven't left a rating or review if you haven't left a rating or review for our podcast would you do that for our podcast would you do that for our podcast would you do that because because because that's like the backlink that'll help that's like the backlink that'll help that's like the backlink that'll help more people find this podcast more people find this podcast more people find this podcast and we've been working hard to bring and we've been working hard to bring and we've been working hard to bring good content to you and we'd love to be good content to you and we'd love to be good content to you and we'd love to be able to share it with more people able to share it with more people able to share it with more people so please do that for us jason anything so please do that for us jason anything so please do that for us jason anything else you want to add no else you want to add no else you want to add no god bless you guys i know it's a tough god bless you guys i know it's a tough god bless you guys i know it's a tough ministry season right now but ministry season right now but ministry season right now but uh god is good he's up to good stuff so uh god is good he's up to good stuff so uh god is good he's up to good stuff so keep pressing on all right until next keep pressing on all right until next keep pressing on all right until next time we're out of here time we're out of here time we're out of here take care take care take care [Music]

Summary

This discussion focuses on church website SEO and how to make churches more discoverable online. Key concepts like search engine optimization (SEO) and local SEO are introduced. The practical takeaway is to implement "low-hanging fruit" strategies to improve a church's Google visibility.

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