Four Budget-Friendly Ways Churches Can Reach Their Community | Josh Chappell

If you don't know what to do online, If you don't know what to do online, again, just celebrate what God has again, just celebrate what God has again, just celebrate what God has already done. The spirit of celebration already done. The spirit of celebration already done. The spirit of celebration is contagious, and people get excited is contagious, and people get excited is contagious, and people get excited when they see you talking about and your when they see you talking about and your when they see you talking about and your face lighting up with what God's already face lighting up with what God's already face lighting up with what God's already done in your church and in your done in your church and in your done in your church and in your community. community. community. Welcome to episode number 179 of the Welcome to episode number 179 of the Welcome to episode number 179 of the Missional Marketing Podcast. My name is Missional Marketing Podcast. My name is Missional Marketing Podcast. My name is Bart Blair. I'm joined today by the CEO Bart Blair. I'm joined today by the CEO Bart Blair. I'm joined today by the CEO of Missional Marketing, Mr. Jason of Missional Marketing, Mr. Jason of Missional Marketing, Mr. Jason Hamrock. Hello, Jason. Hamrock. Hello, Jason. Hamrock. Hello, Jason. >> Hello, Bart 179. We're getting there, >> Hello, Bart 179. We're getting there, >> Hello, Bart 179. We're getting there, buddy. buddy. buddy. >> 179. We're inching our way to 200. >> 179. We're inching our way to 200. >> 179. We're inching our way to 200. That's the plan. That's the goal. We That's the plan. That's the goal. We That's the plan. That's the goal. We also have on the show with us today, Mr. also have on the show with us today, Mr. also have on the show with us today, Mr. Josh Chappelle, who is one of our fine Josh Chappelle, who is one of our fine Josh Chappelle, who is one of our fine missional marketing coach and missional marketing coach and missional marketing coach and consultants. How are you today, Josh? consultants. How are you today, Josh? consultants. How are you today, Josh? >> Doing well. Happy to be here. >> Doing well. Happy to be here. >> Doing well. Happy to be here. >> We're glad that you're here with us. Um, >> We're glad that you're here with us. Um, >> We're glad that you're here with us. Um, we've been producing this podcast since we've been producing this podcast since we've been producing this podcast since 2020 with a goal of helping churches 2020 with a goal of helping churches 2020 with a goal of helping churches grow by leveraging digital marketing and grow by leveraging digital marketing and grow by leveraging digital marketing and effective communications. And um you effective communications. And um you effective communications. And um you know we've spent a lot of time around know we've spent a lot of time around know we've spent a lot of time around churches around church comms directors churches around church comms directors churches around church comms directors with pastors executive pastors with pastors executive pastors with pastors executive pastors volunteers in churches really try to volunteers in churches really try to volunteers in churches really try to help them figure out how to best both help them figure out how to best both help them figure out how to best both communicate internally as well as focus communicate internally as well as focus communicate internally as well as focus externally. And here at the beginning of externally. And here at the beginning of externally. And here at the beginning of 2026 that's the year that we're in right 2026 that's the year that we're in right 2026 that's the year that we're in right now. Uh Jason and I have been kind of now. Uh Jason and I have been kind of now. Uh Jason and I have been kind of flipping back and forth on conversations flipping back and forth on conversations flipping back and forth on conversations related to internal communication related to internal communication related to internal communication strategies as well as external uh strategies as well as external uh strategies as well as external uh communication strategies. Today we're communication strategies. Today we're communication strategies. Today we're going to talk about some external going to talk about some external going to talk about some external communication strategies. And when we communication strategies. And when we communication strategies. And when we say external, we're talking about say external, we're talking about say external, we're talking about leveraging digital tools and leveraging digital tools and leveraging digital tools and communications tools to reach people in communications tools to reach people in communications tools to reach people in your community who don't yet attend your your community who don't yet attend your your community who don't yet attend your church or maybe don't even know about

church or maybe don't even know about church or maybe don't even know about your church. Today, our working title, I your church. Today, our working title, I your church. Today, our working title, I don't know if this will be the final don't know if this will be the final don't know if this will be the final title, but the working title is four title, but the working title is four title, but the working title is four budget friendly ways that churches can budget friendly ways that churches can budget friendly ways that churches can reach their community. You guys ready reach their community. You guys ready reach their community. You guys ready for this? for this? for this? >> I I love budget friendly ways, so let's >> I I love budget friendly ways, so let's >> I I love budget friendly ways, so let's do it. do it. do it. >> All right. I'm going to tee us off with >> All right. I'm going to tee us off with >> All right. I'm going to tee us off with a few different topics of conversation a few different topics of conversation a few different topics of conversation here and let you guys share your here and let you guys share your here and let you guys share your expertise and your wisdom. And uh let's expertise and your wisdom. And uh let's expertise and your wisdom. And uh let's let's start with the first one here. And let's start with the first one here. And let's start with the first one here. And Josh, I'll I'll I'll tee you up on this Josh, I'll I'll I'll tee you up on this Josh, I'll I'll I'll tee you up on this and that's claiming your free digital and that's claiming your free digital and that's claiming your free digital real estate. Yeah, every church has real estate. Yeah, every church has real estate. Yeah, every church has digital real estate out there. Have you digital real estate out there. Have you digital real estate out there. Have you claimed it? Do you own it? And do you claimed it? Do you own it? And do you claimed it? Do you own it? And do you use it? Why don't you talk to that point use it? Why don't you talk to that point use it? Why don't you talk to that point a little bit? a little bit? a little bit? >> Yeah, absolutely. Well, even before >> Yeah, absolutely. Well, even before >> Yeah, absolutely. Well, even before people get to the website, they get to people get to the website, they get to people get to the website, they get to something in front of the website, which something in front of the website, which something in front of the website, which is the Google business profile. And the is the Google business profile. And the is the Google business profile. And the Google business profile is a massive Google business profile is a massive Google business profile is a massive tool that churches can leverage to reach tool that churches can leverage to reach tool that churches can leverage to reach people in their community. It populates people in their community. It populates people in their community. It populates in Google Maps. It populates on search in Google Maps. It populates on search in Google Maps. It populates on search results, but you can actually create results, but you can actually create results, but you can actually create events all year long in this Google events all year long in this Google events all year long in this Google business profile. And those events business profile. And those events business profile. And those events actually, if they're styled well, if actually, if they're styled well, if actually, if they're styled well, if you're following good practices when you're following good practices when you're following good practices when creating that event, will list creating that event, will list creating that event, will list organically for search results. So, organically for search results. So, organically for search results. So, somebody searching for Easter activities somebody searching for Easter activities somebody searching for Easter activities near me. Or if you've even filled in near me. Or if you've even filled in near me. Or if you've even filled in that description with information about that description with information about that description with information about mom and dad related stuff, uh stuff for mom and dad related stuff, uh stuff for mom and dad related stuff, uh stuff for them to do with their kids, that could them to do with their kids, that could them to do with their kids, that could populate for search results about just populate for search results about just populate for search results about just moms looking to take their kids moms looking to take their kids moms looking to take their kids somewhere fun. Um, and that could really somewhere fun. Um, and that could really somewhere fun. Um, and that could really build up good equity between you and and build up good equity between you and and build up good equity between you and and your community with with your trust.

your community with with your trust. your community with with your trust. >> Let me let me ask a question, Josh. If I >> Let me let me ask a question, Josh. If I >> Let me let me ask a question, Josh. If I don't if I don't know if I have claimed don't if I don't know if I have claimed don't if I don't know if I have claimed or owned my Google business profile, how or owned my Google business profile, how or owned my Google business profile, how how can I find out? how can I find out? how can I find out? >> Yeah, business.google.com >> Yeah, business.google.com >> Yeah, business.google.com is where you'll go and those things will is where you'll go and those things will is where you'll go and those things will either populate or not populate if you either populate or not populate if you either populate or not populate if you don't if you don't have one. don't if you don't have one. don't if you don't have one. >> You have to be you have to be logged >> You have to be you have to be logged >> You have to be you have to be logged into your Google account, right? into your Google account, right? into your Google account, right? >> That's right. That's probably a good a >> That's right. That's probably a good a >> That's right. That's probably a good a good starting point. Yep. Yep. Another good starting point. Yep. Yep. Another good starting point. Yep. Yep. Another thing you can do is just Google your thing you can do is just Google your thing you can do is just Google your church's name and you're going to see church's name and you're going to see church's name and you're going to see your Google business profile on the your Google business profile on the your Google business profile on the right hand side. Do it on your desktop right hand side. Do it on your desktop right hand side. Do it on your desktop and more than likely there's going to be and more than likely there's going to be and more than likely there's going to be a little button that says own this a little button that says own this a little button that says own this business with a question mark and click business with a question mark and click business with a question mark and click on it. It'll tell you if anybody's on it. It'll tell you if anybody's on it. It'll tell you if anybody's claimed it. If they have, you can claimed it. If they have, you can claimed it. If they have, you can request to be added and it'll shoot that request to be added and it'll shoot that request to be added and it'll shoot that person an email, right? Whoever's person an email, right? Whoever's person an email, right? Whoever's claimed your business profile might have claimed your business profile might have claimed your business profile might have been an employee from like 10 years ago been an employee from like 10 years ago been an employee from like 10 years ago or something like that. But that's or something like that. But that's or something like that. But that's another way you can another way you can another way you can >> Yeah, I think it shows like the it's >> Yeah, I think it shows like the it's >> Yeah, I think it shows like the it's either the first three characters or I either the first three characters or I either the first three characters or I think it's the first three characters of think it's the first three characters of think it's the first three characters of the email address that has claimed it. the email address that has claimed it. the email address that has claimed it. So, you know, you you might be able to So, you know, you you might be able to So, you know, you you might be able to decipher what email address actually decipher what email address actually decipher what email address actually owns it. Um, and if no one's ever owns it. Um, and if no one's ever owns it. Um, and if no one's ever claimed it, then you can claim it. There claimed it, then you can claim it. There claimed it, then you can claim it. There are some hoops that you have to jump are some hoops that you have to jump are some hoops that you have to jump through with Google to verify that you through with Google to verify that you through with Google to verify that you have the right to own it, but once you have the right to own it, but once you have the right to own it, but once you own it, you can update photos. You can own it, you can update photos. You can own it, you can update photos. You can up make sure all of your information is up make sure all of your information is up make sure all of your information is correct, your office hours, and as Josh correct, your office hours, and as Josh correct, your office hours, and as Josh said, uh use it to create events. That's said, uh use it to create events. That's said, uh use it to create events. That's a really really good uh strategy there.

a really really good uh strategy there. a really really good uh strategy there. A lot of this is an area where churches A lot of this is an area where churches A lot of this is an area where churches miss a lot. miss a lot. miss a lot. >> One more thing. So, I I inevitably I >> One more thing. So, I I inevitably I >> One more thing. So, I I inevitably I talked to a lot of churches and you guys talked to a lot of churches and you guys talked to a lot of churches and you guys do the same thing and I'm talking to you do the same thing and I'm talking to you do the same thing and I'm talking to you church. I'll go to your profile. I'll church. I'll go to your profile. I'll church. I'll go to your profile. I'll look at your photos and maybe maybe not look at your photos and maybe maybe not look at your photos and maybe maybe not will I see videos will I see videos will I see videos >> and if I see a video it's, you know, >> and if I see a video it's, you know, >> and if I see a video it's, you know, from some dad from like eight years ago from some dad from like eight years ago from some dad from like eight years ago who recorded something in the parking who recorded something in the parking who recorded something in the parking lot. Maybe his kid was test driving a lot. Maybe his kid was test driving a lot. Maybe his kid was test driving a car or something like car or something like car or something like it does not you do you any good. I've it does not you do you any good. I've it does not you do you any good. I've actually seen that. It was so funny. So actually seen that. It was so funny. So actually seen that. It was so funny. So I'm going, hey, here's a novel idea. Why I'm going, hey, here's a novel idea. Why I'm going, hey, here's a novel idea. Why don't you have your pastor record a 30 don't you have your pastor record a 30 don't you have your pastor record a 30 secondond just I want to invite you to secondond just I want to invite you to secondond just I want to invite you to church video and put it out there church video and put it out there church video and put it out there something like hey thank you for something like hey thank you for something like hey thank you for checking us out on Google. My name is checking us out on Google. My name is checking us out on Google. My name is Pastor Bart and I'd love to meet you. So Pastor Bart and I'd love to meet you. So Pastor Bart and I'd love to meet you. So come this week and bring your family come this week and bring your family come this week and bring your family blah blah blah. Come on now. Like that's blah blah blah. Come on now. Like that's blah blah blah. Come on now. Like that's free. That's a free invitation on a free. That's a free invitation on a free. That's a free invitation on a platform. They're checking you out on platform. They're checking you out on platform. They're checking you out on your profile. I'd just go all out and your profile. I'd just go all out and your profile. I'd just go all out and I'd add a bunch of great photos with it.

I'd add a bunch of great photos with it. I'd add a bunch of great photos with it. >> Yeah. The great thing about Google >> Yeah. The great thing about Google >> Yeah. The great thing about Google business profile is that typically when business profile is that typically when business profile is that typically when a person comes across your Google a person comes across your Google a person comes across your Google business profile, their intent is high. business profile, their intent is high. business profile, their intent is high. They're already looking for a church or They're already looking for a church or They're already looking for a church or something related to church ministry, something related to church ministry, something related to church ministry, church activities. So, um it's a really church activities. So, um it's a really church activities. So, um it's a really really good lead point. Jason, what are really good lead point. Jason, what are really good lead point. Jason, what are some other free digital real estate some other free digital real estate some other free digital real estate areas that a church needs to or ought to areas that a church needs to or ought to areas that a church needs to or ought to uh claim for themselves and utilize for uh claim for themselves and utilize for uh claim for themselves and utilize for more community engagement, community more community engagement, community more community engagement, community outreach? outreach? outreach? >> Yeah, there's some good ones. Well, >> Yeah, there's some good ones. Well, >> Yeah, there's some good ones. Well, obviously you guys will probably use obviously you guys will probably use obviously you guys will probably use Facebook, Facebook, Facebook, >> you know, Meta. They uh if you're not if >> you know, Meta. They uh if you're not if >> you know, Meta. They uh if you're not if you don't do that, do it. You know, add you don't do that, do it. You know, add you don't do that, do it. You know, add your events on on Meta as as upcoming your events on on Meta as as upcoming your events on on Meta as as upcoming events. And then you want to get people events. And then you want to get people events. And then you want to get people that that will click to say, I'm that that will click to say, I'm that that will click to say, I'm attending because then Meta will like, attending because then Meta will like, attending because then Meta will like, oh, this must be a popular event. And oh, this must be a popular event. And oh, this must be a popular event. And they'll show it more. And so you want to they'll show it more. And so you want to they'll show it more. And so you want to like Easter's, you know, here we are in like Easter's, you know, here we are in like Easter's, you know, here we are in February. Easter's coming up in a couple February. Easter's coming up in a couple February. Easter's coming up in a couple months. Churches should be getting ready months. Churches should be getting ready months. Churches should be getting ready to add that event to their Meta account to add that event to their Meta account to add that event to their Meta account because that's like a that's easy. It's because that's like a that's easy. It's because that's like a that's easy. It's free. It takes a few minutes. If you free. It takes a few minutes. If you free. It takes a few minutes. If you don't do that, I just don't know what to don't do that, I just don't know what to don't do that, I just don't know what to tell you. But there's some other tell you. But there's some other tell you. But there's some other platforms I think you can focus on, too.

platforms I think you can focus on, too. platforms I think you can focus on, too. Events, uh, Eventbrite. Events, uh, Eventbrite. Events, uh, Eventbrite. Event and, and I think you and I have Event and, and I think you and I have Event and, and I think you and I have talked about this before, Bart. talked about this before, Bart. talked about this before, Bart. Eventbrite is one of those things where Eventbrite is one of those things where Eventbrite is one of those things where people trust it. They It's like that people trust it. They It's like that people trust it. They It's like that third party. Yeah, I'll go to Eventbrite third party. Yeah, I'll go to Eventbrite third party. Yeah, I'll go to Eventbrite to check something out and click and to check something out and click and to check something out and click and register for that because I trust register for that because I trust register for that because I trust Eventbrite. You know, if I go to a Eventbrite. You know, if I go to a Eventbrite. You know, if I go to a church website and I don't go to that church website and I don't go to that church website and I don't go to that church, now they're going to start church, now they're going to start church, now they're going to start stalking. They'll probably get a pastor stalking. They'll probably get a pastor stalking. They'll probably get a pastor showing up and knocking on my door. You showing up and knocking on my door. You showing up and knocking on my door. You know, that that's a little scary for know, that that's a little scary for know, that that's a little scary for non-church people. But Eventbrite, non-church people. But Eventbrite, non-church people. But Eventbrite, pretty easy. And it's free and you can pretty easy. And it's free and you can pretty easy. And it's free and you can collect good data, right? You can get collect good data, right? You can get collect good data, right? You can get their name and their email, maybe their their name and their email, maybe their their name and their email, maybe their address, their phone number. That's address, their phone number. That's address, their phone number. That's awesome stuff. Uh Josh, I don't know if awesome stuff. Uh Josh, I don't know if awesome stuff. Uh Josh, I don't know if you've ever done Nextdoor, but Next Door you've ever done Nextdoor, but Next Door you've ever done Nextdoor, but Next Door is a good one, too. Have you ever is a good one, too. Have you ever is a good one, too. Have you ever checked that out? checked that out? checked that out? >> Yeah. Yeah. as well as allvents.com >> Yeah. Yeah. as well as allvents.com >> Yeah. Yeah. as well as allvents.com which you know there's you get lots of which you know there's you get lots of which you know there's you get lots of moms and dads playing in birthday moms and dads playing in birthday moms and dads playing in birthday parties on there which is right parties on there which is right parties on there which is right alongside your demog target demographic alongside your demog target demographic alongside your demog target demographic of young families and your event is of young families and your event is of young families and your event is right next to them.

right next to them. right next to them. >> That's okay. So all events >> That's okay. So all events >> That's okay. So all events uh event bright next door kind it's a uh event bright next door kind it's a uh event bright next door kind it's a local thing. I'd also say this just real local thing. I'd also say this just real local thing. I'd also say this just real quick on back on Facebook. Sometimes if quick on back on Facebook. Sometimes if quick on back on Facebook. Sometimes if you live in a a suburb that's got like I you live in a a suburb that's got like I you live in a a suburb that's got like I have a I have a a community that I live have a I have a a community that I live have a I have a a community that I live in. We actually have a Facebook group in in. We actually have a Facebook group in in. We actually have a Facebook group in our community. So if you can get your our community. So if you can get your our community. So if you can get your people to extend an invitation to their people to extend an invitation to their people to extend an invitation to their their neighbors through the community, their neighbors through the community, their neighbors through the community, what a great easy free way of what a great easy free way of what a great easy free way of challenging your congregation to share challenging your congregation to share challenging your congregation to share their faith by just a simple invitation their faith by just a simple invitation their faith by just a simple invitation for Easter in the group. and then for Easter in the group. and then for Easter in the group. and then everybody's gonna see it. And so that's everybody's gonna see it. And so that's everybody's gonna see it. And so that's another one. And then Apple Maps. Bart, another one. And then Apple Maps. Bart, another one. And then Apple Maps. Bart, go talk about Apple Maps. go talk about Apple Maps. go talk about Apple Maps. >> Yeah, Apple Maps is is interesting. >> Yeah, Apple Maps is is interesting. >> Yeah, Apple Maps is is interesting. Apple Maps is what what I like about Apple Maps is what what I like about Apple Maps is what what I like about Apple Maps or one of the things that we Apple Maps or one of the things that we Apple Maps or one of the things that we I didn't include on our list that the I didn't include on our list that the I didn't include on our list that the notes that I sent you guys is that Apple notes that I sent you guys is that Apple notes that I sent you guys is that Apple Maps pulls reviews uh when people are Maps pulls reviews uh when people are Maps pulls reviews uh when people are looking for things in Apple. The reviews looking for things in Apple. The reviews looking for things in Apple. The reviews are actually Yelp. We didn't have Yelp are actually Yelp. We didn't have Yelp are actually Yelp. We didn't have Yelp on our list here, but Yelp is another on our list here, but Yelp is another on our list here, but Yelp is another place that you need to claim so that you place that you need to claim so that you place that you need to claim so that you can update the information. You can make can update the information. You can make can update the information. You can make sure that photos are up to date. Um, I sure that photos are up to date. Um, I sure that photos are up to date. Um, I don't think you can put events in Yelp.

don't think you can put events in Yelp. don't think you can put events in Yelp. Do either of you guys know if you can do Do either of you guys know if you can do Do either of you guys know if you can do that? that? that? >> That last time? No, I don't think so. >> That last time? No, I don't think so. >> That last time? No, I don't think so. But maybe. But maybe. But maybe. >> I don't think we can. But if people are >> I don't think we can. But if people are >> I don't think we can. But if people are looking for, you know, people are looking for, you know, people are looking for, you know, people are looking for churches or they're looking looking for churches or they're looking looking for churches or they're looking for church activities. Uh, Apple Maps is for church activities. Uh, Apple Maps is for church activities. Uh, Apple Maps is another place that people search and another place that people search and another place that people search and reviews that are pulled into Apple Maps reviews that are pulled into Apple Maps reviews that are pulled into Apple Maps are pulled from Yelp. So, that's are pulled from Yelp. So, that's are pulled from Yelp. So, that's definitely it's just it's another definitely it's just it's another definitely it's just it's another business listing. There are tons of them business listing. There are tons of them business listing. There are tons of them out there. In fact, here's a little out there. In fact, here's a little out there. In fact, here's a little trick you should do. You should go into trick you should do. You should go into trick you should do. You should go into Google and Google family Easter Google and Google family Easter Google and Google family Easter activities near me. And what you're activities near me. And what you're activities near me. And what you're going to get is you're going to get a going to get is you're going to get a going to get is you're going to get a list. And what you should do is start list. And what you should do is start list. And what you should do is start looking through the sources of where looking through the sources of where looking through the sources of where those events are coming from. You'll see those events are coming from. You'll see those events are coming from. You'll see some are coming from Eventbrite. Some some are coming from Eventbrite. Some some are coming from Eventbrite. Some are coming from all events. Some of them are coming from all events. Some of them are coming from all events. Some of them may actually be coming from some other may actually be coming from some other may actually be coming from some other directory listings that might be uh free directory listings that might be uh free directory listings that might be uh free in your region or in your area or in in your region or in your area or in in your region or in your area or in your community. Sometimes they come from your community. Sometimes they come from your community. Sometimes they come from like ticket selling platforms if if you like ticket selling platforms if if you like ticket selling platforms if if you know if they're selling tickets or know if they're selling tickets or know if they're selling tickets or something of that nature. But what's something of that nature. But what's something of that nature. But what's cool, we we've talked about in our SEO cool, we we've talked about in our SEO cool, we we've talked about in our SEO episodes, we've talked about schema, episodes, we've talked about schema, episodes, we've talked about schema, local schema, schema markup, schema code local schema, schema markup, schema code local schema, schema markup, schema code on a website. All of these platforms on a website. All of these platforms on a website. All of these platforms like like Eventbrite and all events.

like like Eventbrite and all events. like like Eventbrite and all events. They automatically add schema onto the They automatically add schema onto the They automatically add schema onto the pages uh when you create a page in pages uh when you create a page in pages uh when you create a page in Eventbrite. If you create a page for an Eventbrite. If you create a page for an Eventbrite. If you create a page for an event in all events, it automatically event in all events, it automatically event in all events, it automatically puts the schema on there. So, it's got puts the schema on there. So, it's got puts the schema on there. So, it's got your address, your phone number, your your address, your phone number, your your address, your phone number, your GPS coordinates, all of those things in GPS coordinates, all of those things in GPS coordinates, all of those things in there. Uh, something that you're there. Uh, something that you're there. Uh, something that you're probably not going to naturally do on probably not going to naturally do on probably not going to naturally do on your website when you create an event on your website when you create an event on your website when you create an event on your website, but when you create the your website, but when you create the your website, but when you create the events on those platforms, um, they also events on those platforms, um, they also events on those platforms, um, they also have registration. It's free. It's easy have registration. It's free. It's easy have registration. It's free. It's easy to use, and again, as you just to use, and again, as you just to use, and again, as you just mentioned, Jason, really easy to collect mentioned, Jason, really easy to collect mentioned, Jason, really easy to collect people's personal information so that people's personal information so that people's personal information so that you can do some follow-up engagement you can do some follow-up engagement you can do some follow-up engagement with them before and after the event. with them before and after the event. with them before and after the event. >> Yeah. Yeah. Um, hey, let's let's uh >> Yeah. Yeah. Um, hey, let's let's uh >> Yeah. Yeah. Um, hey, let's let's uh pivot here. Let's talk about how we can pivot here. Let's talk about how we can pivot here. Let's talk about how we can actually leverage the people in our actually leverage the people in our actually leverage the people in our church for more digital outreach. We've church for more digital outreach. We've church for more digital outreach. We've talked about this on previous episodes talked about this on previous episodes talked about this on previous episodes before amongst ourselves as well as with before amongst ourselves as well as with before amongst ourselves as well as with some of the guests that we've had on the some of the guests that we've had on the some of the guests that we've had on the show and that's the idea the concept of show and that's the idea the concept of show and that's the idea the concept of building a digital missionary team. building a digital missionary team. building a digital missionary team. Jason, why don't you kick us off on on Jason, why don't you kick us off on on Jason, why don't you kick us off on on this conversation? this conversation? this conversation? >> Oh man, this is a fun topic. So, this is >> Oh man, this is a fun topic. So, this is >> Oh man, this is a fun topic. So, this is always kind of tough. I'm talking to my always kind of tough. I'm talking to my always kind of tough. I'm talking to my comms people. You know, I was a com comms people. You know, I was a com comms people. You know, I was a com director for a long time and sometimes director for a long time and sometimes director for a long time and sometimes we're we're kind of under operation.

we're we're kind of under operation. we're we're kind of under operation. Sometimes we're not really seen as a Sometimes we're not really seen as a Sometimes we're not really seen as a ministry, but that's what you are. ministry, but that's what you are. ministry, but that's what you are. >> I'll just put the stamp on it. That's >> I'll just put the stamp on it. That's >> I'll just put the stamp on it. That's what you are. You're a ministry. So, as what you are. You're a ministry. So, as what you are. You're a ministry. So, as a ministry, you want to be a good a ministry, you want to be a good a ministry, you want to be a good steward. And of course, you're given a steward. And of course, you're given a steward. And of course, you're given a budget to spend money on stuff. But, budget to spend money on stuff. But, budget to spend money on stuff. But, man, there's nothing like empowering man, there's nothing like empowering man, there's nothing like empowering people in your church who are passionate people in your church who are passionate people in your church who are passionate about all things communications, about all things communications, about all things communications, marketing, you know, they're they're marketing, you know, they're they're marketing, you know, they're they're extroverts, right? They want to connect extroverts, right? They want to connect extroverts, right? They want to connect with people. And so, um, I'm a big fan with people. And so, um, I'm a big fan with people. And so, um, I'm a big fan of of not only finding those people, but of of not only finding those people, but of of not only finding those people, but catch this, empowering them. You got to catch this, empowering them. You got to catch this, empowering them. You got to empower them. And so, you know, building empower them. And so, you know, building empower them. And so, you know, building a a digital uh ministry team is just a a digital uh ministry team is just a a digital uh ministry team is just that it's a ministry that these people that it's a ministry that these people that it's a ministry that these people are part of and you get to be help to be are part of and you get to be help to be are part of and you get to be help to be the champion of that. So, you know, and the champion of that. So, you know, and the champion of that. So, you know, and it all is going to vary on the size of it all is going to vary on the size of it all is going to vary on the size of your church and where you're located, your church and where you're located, your church and where you're located, all that kind of stuff, you know. And a all that kind of stuff, you know. And a all that kind of stuff, you know. And a couple notes here about, you know, couple notes here about, you know, couple notes here about, you know, recruit 10 to 20 people. It could be recruit 10 to 20 people. It could be recruit 10 to 20 people. It could be more, it could be less, I don't know. more, it could be less, I don't know. more, it could be less, I don't know. But they're not just um sharers, uh, or But they're not just um sharers, uh, or But they're not just um sharers, uh, or that, you know, they're not just that, you know, they're not just that, you know, they're not just consumers, but they're sharers is what consumers, but they're sharers is what consumers, but they're sharers is what you're saying here. is is the idea that you're saying here. is is the idea that you're saying here. is is the idea that um people in the church want to and we um people in the church want to and we um people in the church want to and we should be helping them be be disciples should be helping them be be disciples should be helping them be be disciples and and and helping them follow Jesus.

and and and helping them follow Jesus. and and and helping them follow Jesus. Well, one of those areas of disciplehip Well, one of those areas of disciplehip Well, one of those areas of disciplehip is sharing your faith or equipping is sharing your faith or equipping is sharing your faith or equipping people to go out and share their faith. people to go out and share their faith. people to go out and share their faith. So, um I'm a big fan of recruiting and So, um I'm a big fan of recruiting and So, um I'm a big fan of recruiting and working with a team of volunteers who working with a team of volunteers who working with a team of volunteers who are passionate about it could be are passionate about it could be are passionate about it could be photography, it could be in this case photography, it could be in this case photography, it could be in this case using these digital tools to uh invite using these digital tools to uh invite using these digital tools to uh invite others to to it. So, h have them do it, others to to it. So, h have them do it, others to to it. So, h have them do it, you know, give them the power to not you know, give them the power to not you know, give them the power to not that you have to do this, but go to Meta that you have to do this, but go to Meta that you have to do this, but go to Meta and create those events, right? Um look and create those events, right? Um look and create those events, right? Um look at people that are making a response at people that are making a response at people that are making a response inside your Google business profile. inside your Google business profile. inside your Google business profile. empower your people to respond to them. empower your people to respond to them. empower your people to respond to them. These other people also could be ones These other people also could be ones These other people also could be ones that actually generate the the engines that actually generate the the engines that actually generate the the engines that get things turning. So maybe that get things turning. So maybe that get things turning. So maybe they're the ones who will post something they're the ones who will post something they're the ones who will post something if they'll make a comment, you know, and if they'll make a comment, you know, and if they'll make a comment, you know, and and uh you get 10 to 15 people that and uh you get 10 to 15 people that and uh you get 10 to 15 people that maybe comment on that on that Facebook maybe comment on that on that Facebook maybe comment on that on that Facebook uh post that you made. That's what we're uh post that you made. That's what we're uh post that you made. That's what we're talking about. So it's more than just talking about. So it's more than just talking about. So it's more than just one thing that you could have these one thing that you could have these one thing that you could have these people do. You could have them do a a people do. You could have them do a a people do. You could have them do a a big a big kind of a laundry list and big a big kind of a laundry list and big a big kind of a laundry list and have a big vision for it. But the key have a big vision for it. But the key have a big vision for it. But the key word there is empowering these people.

word there is empowering these people. word there is empowering these people. Um I I when I was at when I was on staff Um I I when I was at when I was on staff Um I I when I was at when I was on staff at my church, I did this exact same at my church, I did this exact same at my church, I did this exact same thing. And I would get together with thing. And I would get together with thing. And I would get together with them. I'd invite them once a month. We'd them. I'd invite them once a month. We'd them. I'd invite them once a month. We'd do pizza kind of a thing, you know, and do pizza kind of a thing, you know, and do pizza kind of a thing, you know, and we we'd talk about ideas. I you know, we we'd talk about ideas. I you know, we we'd talk about ideas. I you know, I'm an idea guy. So we would talk about I'm an idea guy. So we would talk about I'm an idea guy. So we would talk about different ideas, how we could leverage different ideas, how we could leverage different ideas, how we could leverage our community, our church community to our community, our church community to our community, our church community to impact the community around us and grow impact the community around us and grow impact the community around us and grow our church. And so I think you got to our church. And so I think you got to our church. And so I think you got to kind of take that same approach when kind of take that same approach when kind of take that same approach when you're talking about a digital like you're talking about a digital like you're talking about a digital like ministry team or missionary team that's ministry team or missionary team that's ministry team or missionary team that's actually going to go out and help you actually going to go out and help you actually going to go out and help you reach unchurched dechurched people in reach unchurched dechurched people in reach unchurched dechurched people in your community. Uh Josh, I don't know, your community. Uh Josh, I don't know, your community. Uh Josh, I don't know, have you got any experience with that or have you got any experience with that or have you got any experience with that or have you had some churches you worked have you had some churches you worked have you had some churches you worked with? with? with? >> Yeah. Well, I mean just our church >> Yeah. Well, I mean just our church >> Yeah. Well, I mean just our church experience with with what we we're experience with with what we we're experience with with what we we're doing. I mean, when we go up to younger doing. I mean, when we go up to younger doing. I mean, when we go up to younger millennials, Gen Z, these younger millennials, Gen Z, these younger millennials, Gen Z, these younger generations who already have their phone generations who already have their phone generations who already have their phone in their hands anyway, and just ask in their hands anyway, and just ask in their hands anyway, and just ask them, hey, would you just take pictures them, hey, would you just take pictures them, hey, would you just take pictures around Sunday morning, around just around Sunday morning, around just around Sunday morning, around just celebrating what God is doing in our celebrating what God is doing in our celebrating what God is doing in our church? So many pastors I hear talk church? So many pastors I hear talk church? So many pastors I hear talk about this, they are uneasy about, well, about this, they are uneasy about, well, about this, they are uneasy about, well, the photos won't be what we want or the photos won't be what we want or the photos won't be what we want or there'll be bad lighting or this. I there'll be bad lighting or this. I there'll be bad lighting or this. I remember reading something in a book by remember reading something in a book by remember reading something in a book by Craig Rochelle called Lead Like It Craig Rochelle called Lead Like It Craig Rochelle called Lead Like It Matters. And what he said, which I'll Matters. And what he said, which I'll Matters. And what he said, which I'll never forget it, he said he uses the never forget it, he said he uses the never forget it, he said he uses the term GMO. Ge TM O, which essentially term GMO. Ge TM O, which essentially term GMO. Ge TM O, which essentially stands for good enough to move on. It's stands for good enough to move on. It's stands for good enough to move on. It's good. It doesn't have to be perfect. You good. It doesn't have to be perfect. You good. It doesn't have to be perfect. You don't have to white knuckle these don't have to white knuckle these don't have to white knuckle these pictures, but what you're doing is

pictures, but what you're doing is pictures, but what you're doing is you're just showing the community what you're just showing the community what you're just showing the community what God is doing in the life of your church, God is doing in the life of your church, God is doing in the life of your church, and you're celebrating. And here's the and you're celebrating. And here's the and you're celebrating. And here's the thing about it is younger generations thing about it is younger generations thing about it is younger generations can smell polished and salesy from a can smell polished and salesy from a can smell polished and salesy from a mile away anyway, you know? So, if you mile away anyway, you know? So, if you mile away anyway, you know? So, if you lead with authenticity, lead with being lead with authenticity, lead with being lead with authenticity, lead with being genuine and just put that up there. I genuine and just put that up there. I genuine and just put that up there. I mean, these people are are happy to take mean, these people are are happy to take mean, these people are are happy to take photos of are all all around your photos of are all all around your photos of are all all around your church. I agree. Yeah. Sometimes we get church. I agree. Yeah. Sometimes we get church. I agree. Yeah. Sometimes we get a little bit too locked into, oh, that a little bit too locked into, oh, that a little bit too locked into, oh, that doesn't fit our brand perfectly. And and doesn't fit our brand perfectly. And and doesn't fit our brand perfectly. And and I get some of that. You don't want crazy I get some of that. You don't want crazy I get some of that. You don't want crazy stuff out there. And there's probably stuff out there. And there's probably stuff out there. And there's probably some policies. you should you should some policies. you should you should some policies. you should you should have a policy about like you know have a policy about like you know have a policy about like you know they'll put kids out there if that kind they'll put kids out there if that kind they'll put kids out there if that kind of thing but I'm I agree with what of thing but I'm I agree with what of thing but I'm I agree with what you're saying and that is you know you're saying and that is you know you're saying and that is you know delegate and empower delegate and empower delegate and empower uh you know a photography team to work uh you know a photography team to work uh you know a photography team to work with this posting team and putting out with this posting team and putting out with this posting team and putting out content and I guess my approach would be content and I guess my approach would be content and I guess my approach would be well I'm going to verify that these well I'm going to verify that these well I'm going to verify that these people that are on the team have been people that are on the team have been people that are on the team have been vetted out like they're they're sold vetted out like they're they're sold vetted out like they're they're sold they're not going to do something crazy they're not going to do something crazy they're not going to do something crazy or say something crazy but just let them or say something crazy but just let them or say something crazy but just let them do their thing and if you know what do their thing and if you know what do their thing and if you know what they're going to say something that they're going to say something that they're going to say something that might be a little bit off from what you might be a little bit off from what you might be a little bit off from what you say, you just correct it. You don't go, say, you just correct it. You don't go, say, you just correct it. You don't go, "Oh, we can't do that." and wash it away "Oh, we can't do that." and wash it away "Oh, we can't do that." and wash it away and you just correct it. You fail and you just correct it. You fail and you just correct it. You fail forward with it and go, "Hey, that forward with it and go, "Hey, that forward with it and go, "Hey, that picture was a little bit fuzzy. Don't we picture was a little bit fuzzy. Don't we picture was a little bit fuzzy. Don't we don't want a fuzziness or that those don't want a fuzziness or that those don't want a fuzziness or that those words you use in that post might have words you use in that post might have words you use in that post might have been a little bit kind of controversial.

been a little bit kind of controversial. been a little bit kind of controversial. Kind of tone it down a little bit." Kind of tone it down a little bit." Kind of tone it down a little bit." That's fine, right? Like you're saying, That's fine, right? Like you're saying, That's fine, right? Like you're saying, just but just keep moving forward and just but just keep moving forward and just but just keep moving forward and keep growing, right? keep growing, right? keep growing, right? >> Yeah. And very very practically what it >> Yeah. And very very practically what it >> Yeah. And very very practically what it can look like is just having a Dropbox can look like is just having a Dropbox can look like is just having a Dropbox that they all put those photos into that that they all put those photos into that that they all put those photos into that your church can then sift through and your church can then sift through and your church can then sift through and use. Because when we say an image use. Because when we say an image use. Because when we say an image answers a thou or speaks a thousand answers a thou or speaks a thousand answers a thou or speaks a thousand words, what you're helping answer is how words, what you're helping answer is how words, what you're helping answer is how do I dress when I come to your church? do I dress when I come to your church? do I dress when I come to your church? Well, there's a picture of a dude in a Well, there's a picture of a dude in a Well, there's a picture of a dude in a t-shirt or what's the worship like? I t-shirt or what's the worship like? I t-shirt or what's the worship like? I mean, you're answering so much just by mean, you're answering so much just by mean, you're answering so much just by leveraging those volunteers to take leveraging those volunteers to take leveraging those volunteers to take those images. those images. those images. >> Let me wrap up this little piece. Um, >> Let me wrap up this little piece. Um, >> Let me wrap up this little piece. Um, I'm actually going to be having a call I'm actually going to be having a call I'm actually going to be having a call with uh one of our churches in just over with uh one of our churches in just over with uh one of our churches in just over an hour. And the conversation, the topic an hour. And the conversation, the topic an hour. And the conversation, the topic of conversation is basically we want our of conversation is basically we want our of conversation is basically we want our content to show up more in social media, content to show up more in social media, content to show up more in social media, but we don't want to pay more money. but we don't want to pay more money. but we don't want to pay more money. Okay, so here, okay, short term is, Okay, so here, okay, short term is, Okay, so here, okay, short term is, okay, if you want to control the meta okay, if you want to control the meta okay, if you want to control the meta algorithm and you want your social media algorithm and you want your social media algorithm and you want your social media content, Facebook, Instagram, reels, you content, Facebook, Instagram, reels, you content, Facebook, Instagram, reels, you want it to show up more in people's want it to show up more in people's want it to show up more in people's feeds, you got to pay some money, right?

feeds, you got to pay some money, right? feeds, you got to pay some money, right? Like meta will take your money and Meta Like meta will take your money and Meta Like meta will take your money and Meta will distribute your content. The next will distribute your content. The next will distribute your content. The next best thing is for you to recruit a team best thing is for you to recruit a team best thing is for you to recruit a team of people who are committed to sharing, of people who are committed to sharing, of people who are committed to sharing, commenting, sharing, liking the content commenting, sharing, liking the content commenting, sharing, liking the content that you're creating on a regular, that you're creating on a regular, that you're creating on a regular, consistent basis. Because Jason, back to consistent basis. Because Jason, back to consistent basis. Because Jason, back to a point you made just a few minutes ago, a point you made just a few minutes ago, a point you made just a few minutes ago, uh there are people in your church who uh there are people in your church who uh there are people in your church who are in Facebook groups in your community are in Facebook groups in your community are in Facebook groups in your community or in their HOA or in their neighborhood or in their HOA or in their neighborhood or in their HOA or in their neighborhood that you aren't and you don't have that you aren't and you don't have that you aren't and you don't have access to. So, you've got an Easter egg access to. So, you've got an Easter egg access to. So, you've got an Easter egg hunt coming up for Easter or you got hunt coming up for Easter or you got hunt coming up for Easter or you got vacation Bible school coming for the vacation Bible school coming for the vacation Bible school coming for the summer or you've got some sort of block summer or you've got some sort of block summer or you've got some sort of block party or a new sermon series or whatever party or a new sermon series or whatever party or a new sermon series or whatever it is. You post the content organically it is. You post the content organically it is. You post the content organically on your church's Facebook page and then on your church's Facebook page and then on your church's Facebook page and then you invite those digital missionaries to you invite those digital missionaries to you invite those digital missionaries to reshare that content on their Facebook reshare that content on their Facebook reshare that content on their Facebook feed and in the groups that they're a feed and in the groups that they're a feed and in the groups that they're a part of. There may be some restrictions part of. There may be some restrictions part of. There may be some restrictions and limitations to what certain groups and limitations to what certain groups and limitations to what certain groups will allow, but I tell you what, we've will allow, but I tell you what, we've will allow, but I tell you what, we've got a gal in our church plant here. We got a gal in our church plant here. We got a gal in our church plant here. We posted, we're having an event in a posted, we're having an event in a posted, we're having an event in a couple of weeks and I posted it on our couple of weeks and I posted it on our couple of weeks and I posted it on our church's uh Facebook page and then the church's uh Facebook page and then the church's uh Facebook page and then the next thing I knew I was seeing it show next thing I knew I was seeing it show next thing I knew I was seeing it show up in all of these groups because one up in all of these groups because one up in all of these groups because one gal in our church group was just like, gal in our church group was just like, gal in our church group was just like, I'm going to share it everywhere and she I'm going to share it everywhere and she I'm going to share it everywhere and she became a digital missionary. She's just became a digital missionary. She's just became a digital missionary. She's just firing it off everywhere. And the result firing it off everywhere. And the result firing it off everywhere. And the result of that is we've gotten a ton of new of that is we've gotten a ton of new of that is we've gotten a ton of new visitor traffic to our website because I visitor traffic to our website because I visitor traffic to our website because I have a digital missionary who's willing have a digital missionary who's willing have a digital missionary who's willing to share that content. So, um, you know, to share that content. So, um, you know, to share that content. So, um, you know, think think about the ways that you think think about the ways that you think think about the ways that you might be able to leverage the people in might be able to leverage the people in might be able to leverage the people in your church, their own personal social

your church, their own personal social your church, their own personal social media, uh, habits. They're on it. media, uh, habits. They're on it. media, uh, habits. They're on it. They're using it. Give them something They're using it. Give them something They're using it. Give them something purposeful and gospel centered to do. purposeful and gospel centered to do. purposeful and gospel centered to do. So, it's not just scrolling down the So, it's not just scrolling down the So, it's not just scrolling down the rabbit hole of Instagram reels. rabbit hole of Instagram reels. rabbit hole of Instagram reels. >> I one more thing and then we can move on >> I one more thing and then we can move on >> I one more thing and then we can move on to the next point. Uh, don't get to the next point. Uh, don't get to the next point. Uh, don't get discouraged discouraged discouraged because you might have to go through 30 because you might have to go through 30 because you might have to go through 30 or 40 or 50 volunteers to find that or 40 or 50 volunteers to find that or 40 or 50 volunteers to find that team, right? because there, you know, team, right? because there, you know, team, right? because there, you know, people go, "Oh, I excited." And then people go, "Oh, I excited." And then people go, "Oh, I excited." And then they just kind of bail out after a few they just kind of bail out after a few they just kind of bail out after a few weeks because they they they're I don't weeks because they they they're I don't weeks because they they they're I don't know, they go off and do something else. know, they go off and do something else. know, they go off and do something else. Don't be discouraged by that. Keep at Don't be discouraged by that. Keep at Don't be discouraged by that. Keep at it. And and I I'm telling you, submit it. And and I I'm telling you, submit it. And and I I'm telling you, submit this in prayer to Lord, can you please this in prayer to Lord, can you please this in prayer to Lord, can you please bring the people that we need for our bring the people that we need for our bring the people that we need for our digital missionary team? And uh watch digital missionary team? And uh watch digital missionary team? And uh watch him work. But I'll tell you, just keep him work. But I'll tell you, just keep him work. But I'll tell you, just keep um keep trying to recruit more and more um keep trying to recruit more and more um keep trying to recruit more and more people because some are not going to pan people because some are not going to pan people because some are not going to pan out. But I tell you, when you find that out. But I tell you, when you find that out. But I tell you, when you find that team, oh man, it is it's a blessing for team, oh man, it is it's a blessing for team, oh man, it is it's a blessing for you. you. you. >> Yeah. Um, ne, let's let's talk a little >> Yeah. Um, ne, let's let's talk a little >> Yeah. Um, ne, let's let's talk a little bit. We've we've done a lot of uh bit. We've we've done a lot of uh bit. We've we've done a lot of uh podcast episodes on the topic of local podcast episodes on the topic of local podcast episodes on the topic of local SEO. Um, talk a little bit about local SEO. Um, talk a little bit about local SEO. Um, talk a little bit about local SEO and maybe the possibility. Josh, SEO and maybe the possibility. Josh, SEO and maybe the possibility. Josh, I'll let you lead off with this one. Um, I'll let you lead off with this one. Um, I'll let you lead off with this one. Um, using community calendars. Like you live using community calendars. Like you live using community calendars. Like you live I I live in a relatively small town. You I I live in a relatively small town. You I I live in a relatively small town. You live like in a crazy small town. um like live like in a crazy small town. um like live like in a crazy small town. um like really really small town. Jason lives in really really small town. Jason lives in really really small town. Jason lives in a big city. Um what are some different a big city. Um what are some different a big city. Um what are some different things or some creative things that you things or some creative things that you things or some creative things that you might do in terms of of just local might do in terms of of just local might do in terms of of just local organizations, local community boards organizations, local community boards organizations, local community boards and things like that to try to get your and things like that to try to get your and things like that to try to get your church content in a place where people

church content in a place where people church content in a place where people might see it? might see it? might see it? >> Yeah. Well, we really leverage our >> Yeah. Well, we really leverage our >> Yeah. Well, we really leverage our community groups to that end. When I do community groups to that end. When I do community groups to that end. When I do group leader training, the first thing group leader training, the first thing group leader training, the first thing that I say is who are you bringing with that I say is who are you bringing with that I say is who are you bringing with you? So it's this not just a group you? So it's this not just a group you? So it's this not just a group leader but it's that Titus 2 disciplehip leader but it's that Titus 2 disciplehip leader but it's that Titus 2 disciplehip you know who are you bringing up with you know who are you bringing up with you know who are you bringing up with you and that person that they're you and that person that they're you and that person that they're bringing with them we are equipping them bringing with them we are equipping them bringing with them we are equipping them to be the outreach coordinator so that to be the outreach coordinator so that to be the outreach coordinator so that the group leader only worries about the the group leader only worries about the the group leader only worries about the spiritual content of the group that spiritual content of the group that spiritual content of the group that outreach coordinator is identifying the outreach coordinator is identifying the outreach coordinator is identifying the spiritual gifts of that group that spiritual gifts of that group that spiritual gifts of that group that community group and then going into the community group and then going into the community group and then going into the community here's how we're the hands and community here's how we're the hands and community here's how we're the hands and feet of the church and then how that feet of the church and then how that feet of the church and then how that takes shape online is we just celebrate. takes shape online is we just celebrate. takes shape online is we just celebrate. We celebrate those opportunities to We celebrate those opportunities to We celebrate those opportunities to paint the high school wall green or to paint the high school wall green or to paint the high school wall green or to put up that fence in the neighbor's yard put up that fence in the neighbor's yard put up that fence in the neighbor's yard or to clean whatever it is that we need or to clean whatever it is that we need or to clean whatever it is that we need to clean. But then the the the community to clean. But then the the the community to clean. But then the the the community sees that work in our hearts and our sees that work in our hearts and our sees that work in our hearts and our effort. Um and we just get to celebrate effort. Um and we just get to celebrate effort. Um and we just get to celebrate the opportunity to do that well. And so the opportunity to do that well. And so the opportunity to do that well. And so that you can find that through clever that you can find that through clever that you can find that through clever use of hashtags of you know um posting use of hashtags of you know um posting use of hashtags of you know um posting cleanup days specifically inviting cleanup days specifically inviting cleanup days specifically inviting people to come apart to be a part of people to come apart to be a part of people to come apart to be a part of that. Signup Genius is a huge online that. Signup Genius is a huge online that. Signup Genius is a huge online tool that we have used for people to be tool that we have used for people to be tool that we have used for people to be able to identify, I want this role with able to identify, I want this role with able to identify, I want this role with this and oh, we still need a shovel for this and oh, we still need a shovel for this and oh, we still need a shovel for this, you know. So, there's lots of this, you know. So, there's lots of this, you know. So, there's lots of tools at your disposal to to do that.

tools at your disposal to to do that. tools at your disposal to to do that. Well, Well, Well, >> yeah. I think when you're doing things >> yeah. I think when you're doing things >> yeah. I think when you're doing things like that, you can actually better um like that, you can actually better um like that, you can actually better um partner with community organizations. partner with community organizations. partner with community organizations. So, for instance, you're going to do I I So, for instance, you're going to do I I So, for instance, you're going to do I I was part of a a church group one year was part of a a church group one year was part of a a church group one year that we went and we cleaned up all the that we went and we cleaned up all the that we went and we cleaned up all the flower beds at the at one of the local flower beds at the at one of the local flower beds at the at one of the local elementary schools and we need we had elementary schools and we need we had elementary schools and we need we had our team of volunteers, but we could our team of volunteers, but we could our team of volunteers, but we could have used other volunteers and the have used other volunteers and the have used other volunteers and the school administration was willing to school administration was willing to school administration was willing to promote our cleanup day because it was promote our cleanup day because it was promote our cleanup day because it was benefiting their school. And so, our benefiting their school. And so, our benefiting their school. And so, our church was getting sort of a public nod church was getting sort of a public nod church was getting sort of a public nod from the school administration because from the school administration because from the school administration because we were showing up on the campus to we were showing up on the campus to we were showing up on the campus to actually do some work for them. We did actually do some work for them. We did actually do some work for them. We did another thing where we built some raised another thing where we built some raised another thing where we built some raised flower beds or raised raised garden beds flower beds or raised raised garden beds flower beds or raised raised garden beds so they could teach the kids how to grow so they could teach the kids how to grow so they could teach the kids how to grow vegetables in the back of the school. vegetables in the back of the school. vegetables in the back of the school. Like things that you're doing that are Like things that you're doing that are Like things that you're doing that are good community service, community good community service, community good community service, community oriented things. You might be able to, oriented things. You might be able to, oriented things. You might be able to, you know, put up posters or things in you know, put up posters or things in you know, put up posters or things in the the public library or the city might the the public library or the city might the the public library or the city might have a website or uh the chamber of have a website or uh the chamber of have a website or uh the chamber of commerce. If you're not if you're not a commerce. If you're not if you're not a commerce. If you're not if you're not a member of your local chamber of member of your local chamber of member of your local chamber of commerce, it's a great thing to do. Most commerce, it's a great thing to do. Most commerce, it's a great thing to do. Most nonprofits get like super super cheap, nonprofits get like super super cheap, nonprofits get like super super cheap, like 50 bucks a year or something like like 50 bucks a year or something like like 50 bucks a year or something like that. member membership into the Chamber that. member membership into the Chamber that. member membership into the Chamber of Commerce and then they'll post your of Commerce and then they'll post your of Commerce and then they'll post your events on the Chamber of Commerce events on the Chamber of Commerce events on the Chamber of Commerce website. Like that's another free place website. Like that's another free place website. Like that's another free place that you can uh post things and and uh that you can uh post things and and uh that you can uh post things and and uh and just leverage those free resources and just leverage those free resources and just leverage those free resources that are out in the community. Jason, that are out in the community. Jason, that are out in the community. Jason, what would you like to add?

what would you like to add? what would you like to add? >> Yeah, there well you know it seems like >> Yeah, there well you know it seems like >> Yeah, there well you know it seems like these days there's a lost art of press these days there's a lost art of press these days there's a lost art of press releases that we don't releases that we don't releases that we don't >> do. And um if there's anything I took >> do. And um if there's anything I took >> do. And um if there's anything I took some pride in when I was a com director some pride in when I was a com director some pride in when I was a com director was developing relationships with the was developing relationships with the was developing relationships with the local media. Uh because I knew they were local media. Uh because I knew they were local media. Uh because I knew they were a huge gateway for me to reach a lot of a huge gateway for me to reach a lot of a huge gateway for me to reach a lot of people. And so um I'm going to encourage people. And so um I'm going to encourage people. And so um I'm going to encourage you guys who's listening to this if if you guys who's listening to this if if you guys who's listening to this if if you first of all you you want to you you first of all you you want to you you first of all you you want to you want to create a list of sending you want to create a list of sending you want to create a list of sending you want to create a list of all the media want to create a list of all the media want to create a list of all the media outlets, radio stations, television outlets, radio stations, television outlets, radio stations, television stations, newspapers, even maybe stations, newspapers, even maybe stations, newspapers, even maybe magazines. um some quarterly like uh you magazines. um some quarterly like uh you magazines. um some quarterly like uh you know uh local neighborhood things that know uh local neighborhood things that know uh local neighborhood things that get sent out. Our our town I'm in get sent out. Our our town I'm in get sent out. Our our town I'm in Gilbert so we do a they have a Gilbert Gilbert so we do a they have a Gilbert Gilbert so we do a they have a Gilbert magazine. Okay. You want to first you magazine. Okay. You want to first you magazine. Okay. You want to first you want to build a list a laundry list of want to build a list a laundry list of want to build a list a laundry list of of of who the contact is and how a pre of of who the contact is and how a pre of of who the contact is and how a pre how do they receive press releases. So how do they receive press releases. So how do they receive press releases. So build that first. Second is then send build that first. Second is then send build that first. Second is then send press releases. So there's so many great press releases. So there's so many great press releases. So there's so many great benefits to this. Not only uh will maybe benefits to this. Not only uh will maybe benefits to this. Not only uh will maybe a station pick up the the actual thing a station pick up the the actual thing a station pick up the the actual thing that you've got going on, uh they'll that you've got going on, uh they'll that you've got going on, uh they'll actually probably put it on their actually probably put it on their actually probably put it on their website and link to your website. That's website and link to your website. That's website and link to your website. That's called a backlink. Highly valuable in called a backlink. Highly valuable in called a backlink. Highly valuable in the SEO world. Uh but the fact that you the SEO world. Uh but the fact that you the SEO world. Uh but the fact that you know sometimes uh you just get picked know sometimes uh you just get picked know sometimes uh you just get picked up. I mean it's free advertising. I'll up. I mean it's free advertising. I'll up. I mean it's free advertising. I'll give you an example. I'm working with a give you an example. I'm working with a give you an example. I'm working with a church in Southern California and they

church in Southern California and they church in Southern California and they were doing a meal packing event. They were doing a meal packing event. They were doing a meal packing event. They wanted I think the I think the goal was wanted I think the I think the goal was wanted I think the I think the goal was I want to say a million meals, but I I want to say a million meals, but I I want to say a million meals, but I think I had that wrong. It was a large think I had that wrong. It was a large think I had that wrong. It was a large quantity of meals to feed people in quantity of meals to feed people in quantity of meals to feed people in Southern California and all over. Okay. Southern California and all over. Okay. Southern California and all over. Okay. And so they had an organization come in And so they had an organization come in And so they had an organization come in and they had tons of volunteer, just and they had tons of volunteer, just and they had tons of volunteer, just thousands of volunteers putting together thousands of volunteers putting together thousands of volunteers putting together these meal packs. So I'm helping them these meal packs. So I'm helping them these meal packs. So I'm helping them out and I sent out press releases. Well, out and I sent out press releases. Well, out and I sent out press releases. Well, certainly. Yeah. That Sunday morning I certainly. Yeah. That Sunday morning I certainly. Yeah. That Sunday morning I get a call from the local ABC affiliate get a call from the local ABC affiliate get a call from the local ABC affiliate and they're like, "Hey, we want to come and they're like, "Hey, we want to come and they're like, "Hey, we want to come out and and and check that out." I'm out and and and check that out." I'm out and and and check that out." I'm like, "Fantastic." You know, so um they like, "Fantastic." You know, so um they like, "Fantastic." You know, so um they were getting ready to come out. were getting ready to come out. were getting ready to come out. Something a new story broke. And so they Something a new story broke. And so they Something a new story broke. And so they said, "No, actually we can't make it. said, "No, actually we can't make it. said, "No, actually we can't make it. Something just happened. It's LA, so Something just happened. It's LA, so Something just happened. It's LA, so things happen all the time." But she things happen all the time." But she things happen all the time." But she said, "Send me u send me photos in a said, "Send me u send me photos in a said, "Send me u send me photos in a writeup." So I did. I mean, we're writeup." So I did. I mean, we're writeup." So I did. I mean, we're talking that morning and on the news talking that morning and on the news talking that morning and on the news they were talking about this event. They they were talking about this event. They they were talking about this event. They showed pictures. They talked about it. showed pictures. They talked about it. showed pictures. They talked about it. They gave the website. It's just like, They gave the website. It's just like, They gave the website. It's just like, yes, that's exactly what we're talking yes, that's exactly what we're talking yes, that's exactly what we're talking that was free. It took some time. It's that was free. It took some time. It's that was free. It took some time. It's all good. It's took some time. Um, in all good. It's took some time. Um, in all good. It's took some time. Um, in the past when I would uh when I was on the past when I would uh when I was on the past when I would uh when I was on staff at my church, I had I had friends staff at my church, I had I had friends staff at my church, I had I had friends that were in the media and I and I I that were in the media and I and I I that were in the media and I and I I would make it a point of actually buying would make it a point of actually buying would make it a point of actually buying them lunch every now and then. And I'll them lunch every now and then. And I'll them lunch every now and then. And I'll never forget the guy that is locally never forget the guy that is locally never forget the guy that is locally with me, you know, he was the spiritual with me, you know, he was the spiritual with me, you know, he was the spiritual editor. So I just said, "Hey, anytime editor. So I just said, "Hey, anytime editor. So I just said, "Hey, anytime you have uh, you know, you have a a

you have uh, you know, you have a a you have uh, you know, you have a a question, I will make sure my pastor is question, I will make sure my pastor is question, I will make sure my pastor is always available. You know, good, bad, always available. You know, good, bad, always available. You know, good, bad, or ugly, he'll be available to meet with or ugly, he'll be available to meet with or ugly, he'll be available to meet with you, right? And and so I promise you you, right? And and so I promise you you, right? And and so I promise you that. Um, and then I'm going to give you that. Um, and then I'm going to give you that. Um, and then I'm going to give you releases. Would you would you run with releases. Would you would you run with releases. Would you would you run with those?" He said, "Sure." So it was a those?" He said, "Sure." So it was a those?" He said, "Sure." So it was a relationship that we had. And so sure relationship that we had. And so sure relationship that we had. And so sure he'd call us every time you know there's he'd call us every time you know there's he'd call us every time you know there's something up and I'd say all right you something up and I'd say all right you something up and I'd say all right you let's get let's get it on record and let's get let's get it on record and let's get let's get it on record and then I would send him press releases and then I would send him press releases and then I would send him press releases and they would carry them developing that they would carry them developing that they would carry them developing that relationship with the local media so so relationship with the local media so so relationship with the local media so so impactful and it seems like that is impactful and it seems like that is impactful and it seems like that is that's gone from our our tool a tool in that's gone from our our tool a tool in that's gone from our our tool a tool in our tool belts is the the local media our tool belts is the the local media our tool belts is the the local media they still have a lot of authority they still have a lot of authority they still have a lot of authority especially rank authority on websites especially rank authority on websites especially rank authority on websites but for them to pick up a a newster like but for them to pick up a a newster like but for them to pick up a a newster like you're just mentioning something very you're just mentioning something very you're just mentioning something very simple. We're going to go serve the simple. We're going to go serve the simple. We're going to go serve the school. Like I know there's a balance of school. Like I know there's a balance of school. Like I know there's a balance of we don't want to pat ourselves on the we don't want to pat ourselves on the we don't want to pat ourselves on the back. However, come on. Like that people back. However, come on. Like that people back. However, come on. Like that people need to know that the church is here to need to know that the church is here to need to know that the church is here to serve the community. We're here to serve the community. We're here to serve the community. We're here to serve. We're servant leaders. And if we serve. We're servant leaders. And if we serve. We're servant leaders. And if we don't ever talk about it, how are they don't ever talk about it, how are they don't ever talk about it, how are they ever going to really know? And so I just ever going to really know? And so I just ever going to really know? And so I just I want to I want to throw that out I want to I want to throw that out I want to I want to throw that out there. I'd recommend you you start with there. I'd recommend you you start with there. I'd recommend you you start with a building a list of the local media, a building a list of the local media, a building a list of the local media, then reaching out to them to try to then reaching out to them to try to then reaching out to them to try to develop a relationship with some of develop a relationship with some of develop a relationship with some of those reporters and take it from there.

those reporters and take it from there. those reporters and take it from there. >> I was on a call recently with a um >> I was on a call recently with a um >> I was on a call recently with a um pretty goodsized multiacampus church in pretty goodsized multiacampus church in pretty goodsized multiacampus church in the Pacific Northwest and campuses in the Pacific Northwest and campuses in the Pacific Northwest and campuses in and all around the the Seattle area. And and all around the the Seattle area. And and all around the the Seattle area. And uh we were talking about sending some uh we were talking about sending some uh we were talking about sending some press releases and it it seemed a little press releases and it it seemed a little press releases and it it seemed a little awkward because awkward because awkward because one of the press releases was related to one of the press releases was related to one of the press releases was related to one of their campuses was relocating and one of their campuses was relocating and one of their campuses was relocating and it was a smaller campus in what is it was a smaller campus in what is it was a smaller campus in what is really deemed a smaller community that really deemed a smaller community that really deemed a smaller community that then when we got on a couple of these then when we got on a couple of these then when we got on a couple of these major news websites from their areas, we major news websites from their areas, we major news websites from their areas, we realized that they actually had little realized that they actually had little realized that they actually had little subsections in their website for some of subsections in their website for some of subsections in their website for some of these smaller communities and smaller these smaller communities and smaller these smaller communities and smaller neighborhoods and they didn't even neighborhoods and they didn't even neighborhoods and they didn't even realize that they could do that. you realize that they could do that. you realize that they could do that. you know, it's like, you know, Oak Hills know, it's like, you know, Oak Hills know, it's like, you know, Oak Hills neighborhood, right? Had its own section neighborhood, right? Had its own section neighborhood, right? Had its own section within the larger uh media outlets within the larger uh media outlets within the larger uh media outlets website. So, I think that you're on to website. So, I think that you're on to website. So, I think that you're on to something there, Jason. I think there's something there, Jason. I think there's something there, Jason. I think there's that there is a lost art of writing that there is a lost art of writing that there is a lost art of writing press releases. And if you don't know press releases. And if you don't know press releases. And if you don't know how to do it, get on Chat Gyt or Claude how to do it, get on Chat Gyt or Claude how to do it, get on Chat Gyt or Claude and ChadByt or Claude can help you write and ChadByt or Claude can help you write and ChadByt or Claude can help you write your press releases.

your press releases. your press releases. >> Yep. For immediate release. Yeah. Yeah. >> Yep. For immediate release. Yeah. Yeah. >> Yep. For immediate release. Yeah. Yeah. Um, I I I would even go so far as to Um, I I I would even go so far as to Um, I I I would even go so far as to sometimes when I felt like we, you know, sometimes when I felt like we, you know, sometimes when I felt like we, you know, we wanted to get some more backlinks, I we wanted to get some more backlinks, I we wanted to get some more backlinks, I you can actually buy a press release. We you can actually buy a press release. We you can actually buy a press release. We wanted more national coverage and I did wanted more national coverage and I did wanted more national coverage and I did um I would spend a couple hundred bucks um I would spend a couple hundred bucks um I would spend a couple hundred bucks and that press release got picked up by and that press release got picked up by and that press release got picked up by all kinds of newspapers around the all kinds of newspapers around the all kinds of newspapers around the country. It provided a lot of great country. It provided a lot of great country. It provided a lot of great backlinks. backlinks. backlinks. >> Yeah. Very, very good. Um, let's move on >> Yeah. Very, very good. Um, let's move on >> Yeah. Very, very good. Um, let's move on to kind of our last uh kind of our last to kind of our last uh kind of our last to kind of our last uh kind of our last focus here and let's let's focus focus here and let's let's focus focus here and let's let's focus primarily on event type stuff. Josh, you primarily on event type stuff. Josh, you primarily on event type stuff. Josh, you you kind of kicked us off talking about you kind of kicked us off talking about you kind of kicked us off talking about the Google business profile and posting the Google business profile and posting the Google business profile and posting events, but at the time that this events, but at the time that this events, but at the time that this podcast episode is coming out, a lot of podcast episode is coming out, a lot of podcast episode is coming out, a lot of churches are in the planning stages for churches are in the planning stages for churches are in the planning stages for Easter, Easter outreach, Easter Easter, Easter outreach, Easter Easter, Easter outreach, Easter services, maybe Good Friday services, or services, maybe Good Friday services, or services, maybe Good Friday services, or some sort of Holy Week experiences. some sort of Holy Week experiences. some sort of Holy Week experiences. Let's talk about some creative, budget Let's talk about some creative, budget Let's talk about some creative, budget friendly ways to promote our events friendly ways to promote our events friendly ways to promote our events specifically. We've talked about specifically. We've talked about specifically. We've talked about Eventbrite, all events, Google business Eventbrite, all events, Google business Eventbrite, all events, Google business profile. What are some other things that profile. What are some other things that profile. What are some other things that a church might do to connect their a church might do to connect their a church might do to connect their events with people in their community?

events with people in their community? events with people in their community? Josh, why don't you kick us off here? Josh, why don't you kick us off here? Josh, why don't you kick us off here? >> Yeah. Well, definitely don't forget the >> Yeah. Well, definitely don't forget the >> Yeah. Well, definitely don't forget the power of free. When you're giving away a power of free. When you're giving away a power of free. When you're giving away a free resource that's connected to your free resource that's connected to your free resource that's connected to your event, like for instance, an Easter event, like for instance, an Easter event, like for instance, an Easter activity kit or an Easter onepage PDF or activity kit or an Easter onepage PDF or activity kit or an Easter onepage PDF or how to talk to kids about Lent or I how to talk to kids about Lent or I how to talk to kids about Lent or I mean, I'm a father of three. I would mean, I'm a father of three. I would mean, I'm a father of three. I would love help explaining to a 5-year-old how love help explaining to a 5-year-old how love help explaining to a 5-year-old how to think through these types of of to think through these types of of to think through these types of of weighty issues. And so when you give weighty issues. And so when you give weighty issues. And so when you give families those things in exchange for an families those things in exchange for an families those things in exchange for an email address, oh, I'm not at all email address, oh, I'm not at all email address, oh, I'm not at all thinking about giving you my email thinking about giving you my email thinking about giving you my email address. I'm thinking about what I'm address. I'm thinking about what I'm address. I'm thinking about what I'm getting in return. But now, now that we getting in return. But now, now that we getting in return. But now, now that we have all those email addresses, oh my have all those email addresses, oh my have all those email addresses, oh my gosh, we can leverage that and nurture gosh, we can leverage that and nurture gosh, we can leverage that and nurture them toward that event with invite them toward that event with invite them toward that event with invite emails and testimonials and look at what emails and testimonials and look at what emails and testimonials and look at what God did in this person's family just as God did in this person's family just as God did in this person's family just as a result of I mean, look how their a result of I mean, look how their a result of I mean, look how their parenting changed, their giving changed, parenting changed, their giving changed, parenting changed, their giving changed, their I mean, it's it's massive what you their I mean, it's it's massive what you their I mean, it's it's massive what you can do when you when you leverage your can do when you when you leverage your can do when you when you leverage your Easter page as a lead generator. Easter page as a lead generator. Easter page as a lead generator. >> Yeah, I'll I'll I'll jump on that as >> Yeah, I'll I'll I'll jump on that as >> Yeah, I'll I'll I'll jump on that as well. One of the most fun things we did well. One of the most fun things we did well. One of the most fun things we did in my days as a com director was, this in my days as a com director was, this in my days as a com director was, this is a little crazy. I bought I don't even is a little crazy. I bought I don't even is a little crazy. I bought I don't even remember the number. I think it was remember the number. I think it was remember the number. I think it was several thousand packages of those several thousand packages of those several thousand packages of those little marshmallow peeps.

little marshmallow peeps. little marshmallow peeps. Had like five in a package. Had like five in a package. Had like five in a package. >> And we made a card that says um what who >> And we made a card that says um what who >> And we made a card that says um what who who's your peeps that you're inviting to who's your peeps that you're inviting to who's your peeps that you're inviting to to church at Easter time? And so we had to church at Easter time? And so we had to church at Easter time? And so we had this card and it had all the details this card and it had all the details this card and it had all the details like you're invited and and we attached like you're invited and and we attached like you're invited and and we attached that to the Peeps package. And the idea that to the Peeps package. And the idea that to the Peeps package. And the idea was you would give that package, you was you would give that package, you was you would give that package, you would invite your neighbor or whoever would invite your neighbor or whoever would invite your neighbor or whoever co-orker to church. And they got the co-orker to church. And they got the co-orker to church. And they got the marshmallow peeps and they got an all my marshmallow peeps and they got an all my marshmallow peeps and they got an all my card said, you know, you're our peep. card said, you know, you're our peep. card said, you know, you're our peep. We'd love to invite you to church. We'd love to invite you to church. We'd love to invite you to church. >> And I tell you what, that Yeah, that >> And I tell you what, that Yeah, that >> And I tell you what, that Yeah, that that was a lot of fun because it was that was a lot of fun because it was that was a lot of fun because it was more than just a handout card. Nothing more than just a handout card. Nothing more than just a handout card. Nothing wrong with handout cards. Those are wrong with handout cards. Those are wrong with handout cards. Those are great. I mean, but it was just a little great. I mean, but it was just a little great. I mean, but it was just a little something extra. And I don't know how something extra. And I don't know how something extra. And I don't know how many actually got in the hands of people many actually got in the hands of people many actually got in the hands of people because the kids probably ate the peeps. because the kids probably ate the peeps. because the kids probably ate the peeps. But, you know, that's a different But, you know, that's a different But, you know, that's a different conversation. The idea, you know, is conversation. The idea, you know, is conversation. The idea, you know, is you're trying to engage your community you're trying to engage your community you're trying to engage your community to think we're always wanting to invite to think we're always wanting to invite to think we're always wanting to invite people that we interact with. That's how people that we interact with. That's how people that we interact with. That's how the church grows. And that we know, we the church grows. And that we know, we the church grows. And that we know, we know this, right? The the one-on-one know this, right? The the one-on-one know this, right? The the one-on-one interaction. If you invite somebody, interaction. If you invite somebody, interaction. If you invite somebody, there's like 80% chance they'll actually there's like 80% chance they'll actually there's like 80% chance they'll actually attend because you extended that attend because you extended that attend because you extended that invitation. And not always, right? But invitation. And not always, right? But invitation. And not always, right? But if you don't, you're going to get 0%.

if you don't, you're going to get 0%. if you don't, you're going to get 0%. And so giving your congregation those And so giving your congregation those And so giving your congregation those tools, uh if you don't want to do peeps, tools, uh if you don't want to do peeps, tools, uh if you don't want to do peeps, another I really like this one, too. We another I really like this one, too. We another I really like this one, too. We would create uh a a card and we would would create uh a a card and we would would create uh a a card and we would perf it right down the middle. So the perf it right down the middle. So the perf it right down the middle. So the card was mirrored. And the idea our card was mirrored. And the idea our card was mirrored. And the idea our pastor hold up and he would rip it and pastor hold up and he would rip it and pastor hold up and he would rip it and say, "This card is for your say, "This card is for your say, "This card is for your refrigerator." So you know you know when refrigerator." So you know you know when refrigerator." So you know you know when you're going to come to Easter. This one you're going to come to Easter. This one you're going to come to Easter. This one needs to get handed out to somebody that needs to get handed out to somebody that needs to get handed out to somebody that you you've been praying for that you you you've been praying for that you you you've been praying for that you love. Not not 10 people, just one. Who's love. Not not 10 people, just one. Who's love. Not not 10 people, just one. Who's the one? Right? If all of us can invite the one? Right? If all of us can invite the one? Right? If all of us can invite just the one, that would have massive just the one, that would have massive just the one, that would have massive momentum. I get sort of I get a little momentum. I get sort of I get a little momentum. I get sort of I get a little bit like dis I discourage when I hear bit like dis I discourage when I hear bit like dis I discourage when I hear pastors go, "Who's the 10 people you're pastors go, "Who's the 10 people you're pastors go, "Who's the 10 people you're inviting?" 10. inviting?" 10. inviting?" 10. Like, we're lucky if anybody invites Like, we're lucky if anybody invites Like, we're lucky if anybody invites one. Right? So, how about we just start one. Right? So, how about we just start one. Right? So, how about we just start to have everybody invite one? And then to have everybody invite one? And then to have everybody invite one? And then those those people that are your church those those people that are your church those those people that are your church that are just nuts that they love to that are just nuts that they love to that are just nuts that they love to invite people, they'll they'll grab a invite people, they'll they'll grab a invite people, they'll they'll grab a bunch more of those. But I thought that bunch more of those. But I thought that bunch more of those. But I thought that was a really cool, you know, just perf was a really cool, you know, just perf was a really cool, you know, just perf down the middle, cut it or pull it down the middle, cut it or pull it down the middle, cut it or pull it apart. And apart. And apart. And >> I my my feedback to that is if you're >> I my my feedback to that is if you're >> I my my feedback to that is if you're part of my church, you don't even you part of my church, you don't even you part of my church, you don't even you don't even need a card. Like you don't don't even need a card. Like you don't don't even need a card. Like you don't need the car. You are you attend on need the car. You are you attend on need the car. You are you attend on Sundays already. I'm expecting you to Sundays already. I'm expecting you to Sundays already. I'm expecting you to show up on Sunday. You ought to know show up on Sunday. You ought to know show up on Sunday. You ought to know when Easter is. You don't need a card. I when Easter is. You don't need a card. I when Easter is. You don't need a card. I I used to, you know, print printed I used to, you know, print printed I used to, you know, print printed materials like this is the great thing materials like this is the great thing materials like this is the great thing about print. And you know, while we are about print. And you know, while we are about print. And you know, while we are a digital marketing company and our a digital marketing company and our a digital marketing company and our focus is digital, print is really cheap.

focus is digital, print is really cheap. focus is digital, print is really cheap. you can print. Now, mailing is not mail. you can print. Now, mailing is not mail. you can print. Now, mailing is not mail. Mail is where you can get bit in in Mail is where you can get bit in in Mail is where you can get bit in in expensive, you know, distribution. But, expensive, you know, distribution. But, expensive, you know, distribution. But, you know, if you're at a church of a you know, if you're at a church of a you know, if you're at a church of a hundred people or a church of a thousand hundred people or a church of a thousand hundred people or a church of a thousand people, you can literally print a couple people, you can literally print a couple people, you can literally print a couple of thousand postcards for, you know, 50 of thousand postcards for, you know, 50 of thousand postcards for, you know, 50 bucks, a hundred bucks. I mean, it's bucks, a hundred bucks. I mean, it's bucks, a hundred bucks. I mean, it's really inexpensive. Um uh and you know I really inexpensive. Um uh and you know I really inexpensive. Um uh and you know I used to stand in front of my church used to stand in front of my church used to stand in front of my church family and say the card that you got family and say the card that you got family and say the card that you got when you came in today promoting when you came in today promoting when you came in today promoting whatever it was we'll say Easter was not whatever it was we'll say Easter was not whatever it was we'll say Easter was not for you. It's for somebody that you know for you. It's for somebody that you know for you. It's for somebody that you know that I don't know. And so I want you to that I don't know. And so I want you to that I don't know. And so I want you to take that card and I want you to use take that card and I want you to use take that card and I want you to use that card to invite a friend, a that card to invite a friend, a that card to invite a friend, a neighbor, a cousin, a colleague, a you neighbor, a cousin, a colleague, a you neighbor, a cousin, a colleague, a you know a co-orker, whatever. That is not know a co-orker, whatever. That is not know a co-orker, whatever. That is not for you. You you're already planning to for you. You you're already planning to for you. You you're already planning to be here. I know that that's for somebody be here. I know that that's for somebody be here. I know that that's for somebody that that that you know that we don't that that that you know that we don't that that that you know that we don't know. Um, I had a church this last year know. Um, I had a church this last year know. Um, I had a church this last year I thought was super creative idea. We're I thought was super creative idea. We're I thought was super creative idea. We're It's going to require some money, but I It's going to require some money, but I It's going to require some money, but I think it's a really great idea. They think it's a really great idea. They think it's a really great idea. They printed little postcards that were printed little postcards that were printed little postcards that were invitations. Um, they size them to the invitations. Um, they size them to the invitations. Um, they size them to the size where they fit perfectly on top of size where they fit perfectly on top of size where they fit perfectly on top of a six egg carton. And you can buy the a six egg carton. And you can buy the a six egg carton. And you can buy the little cardboard egg cartons in bulk on little cardboard egg cartons in bulk on little cardboard egg cartons in bulk on Amazon. I think you can get like 50 of Amazon. I think you can get like 50 of Amazon. I think you can get like 50 of these egg cartons for like 30 bucks. And these egg cartons for like 30 bucks. And these egg cartons for like 30 bucks. And they filled the little egg cartons with they filled the little egg cartons with they filled the little egg cartons with candy and then they taped their Easter candy and then they taped their Easter candy and then they taped their Easter invitation card to the top. And so invitation card to the top. And so invitation card to the top. And so families could take those little I think families could take those little I think families could take those little I think it said something like you've been egged it said something like you've been egged it said something like you've been egged or something like that on on the top of or something like that on on the top of or something like that on on the top of the on the on the invitation card and the on the on the invitation card and the on the on the invitation card and they were handing out the little uh egg

they were handing out the little uh egg they were handing out the little uh egg cartons with candy invitations to their cartons with candy invitations to their cartons with candy invitations to their Easter services, you know, to their Easter services, you know, to their Easter services, you know, to their friends and their neighbors and, you friends and their neighbors and, you friends and their neighbors and, you know, and that sort of thing. I thought know, and that sort of thing. I thought know, and that sort of thing. I thought it was a super creative idea. I haven't it was a super creative idea. I haven't it was a super creative idea. I haven't done it yet, but I told him I was going done it yet, but I told him I was going done it yet, but I told him I was going to rip it off and use it myself because to rip it off and use it myself because to rip it off and use it myself because I thought it was pretty creative and I thought it was pretty creative and I thought it was pretty creative and very cost- effective. You know, some egg very cost- effective. You know, some egg very cost- effective. You know, some egg cartons, couple hundred egg cartons, cartons, couple hundred egg cartons, cartons, couple hundred egg cartons, couple hundred postcards, couple hundred couple hundred postcards, couple hundred couple hundred postcards, couple hundred pieces of candy. You're talking about, pieces of candy. You're talking about, pieces of candy. You're talking about, you know, a couple hundred bucks at you know, a couple hundred bucks at you know, a couple hundred bucks at most, and you can really make a a most, and you can really make a a most, and you can really make a a significant impact with the people in significant impact with the people in significant impact with the people in your church, giving them something of your church, giving them something of your church, giving them something of value and something that'll excite them value and something that'll excite them value and something that'll excite them to invite their friends. to invite their friends. to invite their friends. >> Love that. >> Love that. >> Love that. >> Any other parting thoughts or anything >> Any other parting thoughts or anything >> Any other parting thoughts or anything on that, guys? We've uh we've been on that, guys? We've uh we've been on that, guys? We've uh we've been chatting about a half hour on this chatting about a half hour on this chatting about a half hour on this topic. We could probably go for hours topic. We could probably go for hours topic. We could probably go for hours because we because we because we >> I just encourage you to keep trying >> I just encourage you to keep trying >> I just encourage you to keep trying stuff. You know, don't give up. Don't stuff. You know, don't give up. Don't stuff. You know, don't give up. Don't don't just get discouraged, but uh make don't just get discouraged, but uh make don't just get discouraged, but uh make it maybe make it this is the year 2026. it maybe make it this is the year 2026. it maybe make it this is the year 2026. This is the year that you're really This is the year that you're really This is the year that you're really going to pour and and go deep in this going to pour and and go deep in this going to pour and and go deep in this and be disciplined and try to utilize and be disciplined and try to utilize and be disciplined and try to utilize not only paid advertising because you not only paid advertising because you not only paid advertising because you should do some of that, but all these should do some of that, but all these should do some of that, but all these free tools as well. Try stuff. Get free tools as well. Try stuff. Get free tools as well. Try stuff. Get volunteers, get engaged, and move that volunteers, get engaged, and move that volunteers, get engaged, and move that needle. Um, just want to encourage you needle. Um, just want to encourage you needle. Um, just want to encourage you guys.

guys. guys. >> Josh, anything from you? Parting shot. >> Josh, anything from you? Parting shot. >> Josh, anything from you? Parting shot. >> If you don't know what to do online, >> If you don't know what to do online, >> If you don't know what to do online, again, just celebrate what God has again, just celebrate what God has again, just celebrate what God has already done. The spirit of celebration already done. The spirit of celebration already done. The spirit of celebration is contagious and people get excited is contagious and people get excited is contagious and people get excited when they see you talking about and your when they see you talking about and your when they see you talking about and your face lighting up with what God's already face lighting up with what God's already face lighting up with what God's already done in your church and in your done in your church and in your done in your church and in your community. So, community. So, community. So, >> yeah, that's a that's that's a great >> yeah, that's a that's that's a great >> yeah, that's a that's that's a great parting word there. You know, Jason, you parting word there. You know, Jason, you parting word there. You know, Jason, you did mention there that uh you know, in did mention there that uh you know, in did mention there that uh you know, in some cases it makes sense for churches some cases it makes sense for churches some cases it makes sense for churches to actually spend money on digital to actually spend money on digital to actually spend money on digital marketing. Um we've been big fans for marketing. Um we've been big fans for marketing. Um we've been big fans for the last year or so um on Google the last year or so um on Google the last year or so um on Google Performance Max ads. It's one of the Performance Max ads. It's one of the Performance Max ads. It's one of the most cost effective ad types uh that for most cost effective ad types uh that for most cost effective ad types uh that for about $150 a month, a church can about $150 a month, a church can about $150 a month, a church can actually get a pretty good return on actually get a pretty good return on actually get a pretty good return on investment. Um, and we're in this investment. Um, and we're in this investment. Um, and we're in this season, we actually are offering a season, we actually are offering a season, we actually are offering a special for churches where they can try special for churches where they can try special for churches where they can try the Google Performance Max ads uh for the Google Performance Max ads uh for the Google Performance Max ads uh for three months for the cost of only two three months for the cost of only two three months for the cost of only two months. But in order to make it months. But in order to make it months. But in order to make it effective for Easter, they got to kind effective for Easter, they got to kind effective for Easter, they got to kind of jump on that right now. So, if that's of jump on that right now. So, if that's of jump on that right now. So, if that's something that you as a listener or something that you as a listener or something that you as a listener or you're watching this on our YouTube you're watching this on our YouTube you're watching this on our YouTube channel, you'd like to get more channel, you'd like to get more channel, you'd like to get more information about, um, you can just information about, um, you can just information about, um, you can just reach out to us uh, through our website, reach out to us uh, through our website, reach out to us uh, through our website, missionalmarketing.com. You can schedule missionalmarketing.com. You can schedule missionalmarketing.com. You can schedule a meeting with anybody on our team.

a meeting with anybody on our team. a meeting with anybody on our team. There's a scheduling tool on there and There's a scheduling tool on there and There's a scheduling tool on there and uh anybody on our team can talk to you uh anybody on our team can talk to you uh anybody on our team can talk to you about that. Uh we love to help you about that. Uh we love to help you about that. Uh we love to help you leverage the Easter season to reach more leverage the Easter season to reach more leverage the Easter season to reach more people for Jesus in a very very people for Jesus in a very very people for Jesus in a very very cost-effective way. Um we're here to cost-effective way. Um we're here to cost-effective way. Um we're here to serve you and u we hope that this serve you and u we hope that this serve you and u we hope that this podcast episode has been helpful for podcast episode has been helpful for podcast episode has been helpful for you. If it has been, make sure that you you. If it has been, make sure that you you. If it has been, make sure that you leave us a rating or review wherever you leave us a rating or review wherever you leave us a rating or review wherever you listen to your favorite podcast and listen to your favorite podcast and listen to your favorite podcast and share it with a friend or a ministry share it with a friend or a ministry share it with a friend or a ministry colleague, someone in your church who colleague, someone in your church who colleague, someone in your church who you think might find it valuable. And you think might find it valuable. And you think might find it valuable. And that is a wrap on the 179th episode of that is a wrap on the 179th episode of that is a wrap on the 179th episode of the Mission Marketing Podcast. Thanks, the Mission Marketing Podcast. Thanks, the Mission Marketing Podcast. Thanks, Jason. Thanks, Josh. We'll see you guys Jason. Thanks, Josh. We'll see you guys Jason. Thanks, Josh. We'll see you guys around.