Best Practices for Easter Church Marketing | Jason Hamrock & Bart Blair

when you think about that kind of that when you think about that kind of that pull between how much do we invest in pull between how much do we invest in pull between how much do we invest in the actual sunday services or maybe you the actual sunday services or maybe you the actual sunday services or maybe you do saturday and sunday services versus do saturday and sunday services versus do saturday and sunday services versus that event i tend to lean more heavier that event i tend to lean more heavier that event i tend to lean more heavier on the event remember you've got a on the event remember you've got a on the event remember you've got a built-in marketing engine they sit in built-in marketing engine they sit in built-in marketing engine they sit in your seat every weekend your seat every weekend your seat every weekend and those people should be bringing at and those people should be bringing at and those people should be bringing at least least least one one one one person right that alone would would one person right that alone would would one person right that alone would would double so you're gonna get your ring one double so you're gonna get your ring one double so you're gonna get your ring one people people people you know everybody's gonna come to your you know everybody's gonna come to your you know everybody's gonna come to your church on the weekend right that that church on the weekend right that that church on the weekend right that that that's a big deal they come christmas that's a big deal they come christmas that's a big deal they come christmas and easter so you're all your people are and easter so you're all your people are and easter so you're all your people are gonna gonna gonna help to fill that up so you want to add help to fill that up so you want to add help to fill that up so you want to add more services and you want them to bring more services and you want them to bring more services and you want them to bring their friends their friends their friends hey welcome to the missional marketing hey welcome to the missional marketing hey welcome to the missional marketing podcast i'm bart blair joined as always podcast i'm bart blair joined as always podcast i'm bart blair joined as always by jason hamrock and uh we're just glad by jason hamrock and uh we're just glad by jason hamrock and uh we're just glad that you tuned in with us today our goal that you tuned in with us today our goal that you tuned in with us today our goal is to help your church grow by is to help your church grow by is to help your church grow by leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective communications and today in effective communications and today in effective communications and today in this special episode i'll call it this special episode i'll call it this special episode i'll call it special because it's just jason and me special because it's just jason and me special because it's just jason and me we're going to be talking about how you we're going to be talking about how you we're going to be talking about how you can leverage digital marketing and can leverage digital marketing and can leverage digital marketing and effective communications to have an effective communications to have an effective communications to have an amazing easter experience this year for amazing easter experience this year for amazing easter experience this year for you your church and your community you your church and your community you your church and your community yeah i'm really excited about this topic yeah i'm really excited about this topic yeah i'm really excited about this topic because there's two times a year where because there's two times a year where because there's two times a year where uh people will come to church if you uh people will come to church if you uh people will come to church if you invite if you invite them and it's invite if you invite them and it's invite if you invite them and it's christmas and easter christmas and easter christmas and easter and uh what's uh what's really exciting and uh what's uh what's really exciting and uh what's uh what's really exciting and maybe a little shocking could be a and maybe a little shocking could be a and maybe a little shocking could be a little scary is that by the time this little scary is that by the time this little scary is that by the time this episode drops episode drops episode drops uh it's gonna be like on the february uh it's gonna be like on the february uh it's gonna be like on the february 4th or 5th or something like that by

4th or 5th or something like that by 4th or 5th or something like that by february 6 you're 10 weeks out from february 6 you're 10 weeks out from february 6 you're 10 weeks out from easter easter easter so i hope that doesn't scare you too so i hope that doesn't scare you too so i hope that doesn't scare you too much but you literally have 10 weeks to much but you literally have 10 weeks to much but you literally have 10 weeks to pull this off or less yeah the ti the clock is ticking and you yeah the ti the clock is ticking and you know before we started recording we said know before we started recording we said know before we started recording we said why does it feel like why does it feel like why does it feel like easter is coming so fast after christmas easter is coming so fast after christmas easter is coming so fast after christmas this year because we actually have a this year because we actually have a this year because we actually have a little bit more time but you know what little bit more time but you know what little bit more time but you know what time is passing quickly so it is for the time is passing quickly so it is for the time is passing quickly so it is for the sake of time let's get into our content sake of time let's get into our content sake of time let's get into our content today we want to talk about how you can today we want to talk about how you can today we want to talk about how you can plan plan plan an effective an effective an effective easter easter easter service and marketing that supports that service and marketing that supports that service and marketing that supports that effective easter service that easter effective easter service that easter effective easter service that easter experience whatever it is that you uh experience whatever it is that you uh experience whatever it is that you uh plan to do with your church and so the plan to do with your church and so the plan to do with your church and so the first thing that i want to i want to first thing that i want to i want to first thing that i want to i want to kind of pose the question kind of pose the question kind of pose the question is you know what is easter for your is you know what is easter for your is you know what is easter for your church obviously you're probably going church obviously you're probably going church obviously you're probably going to have easter to have easter to have easter service or services on easter sunday but service or services on easter sunday but service or services on easter sunday but do you have other activities or events do you have other activities or events do you have other activities or events happening in and around the easter happening in and around the easter happening in and around the easter season jason what are some of those season jason what are some of those season jason what are some of those things that churches might also do in things that churches might also do in things that churches might also do in and around the easter season well and around the easter season well and around the easter season well there's there's there's i mean there's lots to do right you i mean there's lots to do right you i mean there's lots to do right you first first first you you want to recognize and put you you want to recognize and put you you want to recognize and put together a plan okay so we we have a together a plan okay so we we have a together a plan okay so we we have a podcast with ben stapley who just it podcast with ben stapley who just it podcast with ben stapley who just it just dropped so go check this one out just dropped so go check this one out just dropped so go check this one out but then suggests that you should be but then suggests that you should be but then suggests that you should be planning for this thing months in planning for this thing months in planning for this thing months in advance so we're obviously past that but advance so we're obviously past that but advance so we're obviously past that but for christmas you should be looking at for christmas you should be looking at for christmas you should be looking at like planning your christmas pretty soon like planning your christmas pretty soon like planning your christmas pretty soon here i know it sounds weird easter i here i know it sounds weird easter i here i know it sounds weird easter i know but this i'm talking christmas but

know but this i'm talking christmas but know but this i'm talking christmas but you're playing christmas now well i when you're playing christmas now well i when you're playing christmas now well i when you get in the summer months you should you get in the summer months you should you get in the summer months you should be talking about christmas okay for be talking about christmas okay for be talking about christmas okay for easter you're already too late but you easter you're already too late but you easter you're already too late but you get on it now right you should be get on it now right you should be get on it now right you should be talking about it back in november and talking about it back in november and talking about it back in november and december about easter okay so because december about easter okay so because december about easter okay so because we're past that here we are we're we're we're past that here we are we're we're we're past that here we are we're we're into february into february into february you know things that i'm asking about you know things that i'm asking about you know things that i'm asking about i'm actually uh when i talk to churches i'm actually uh when i talk to churches i'm actually uh when i talk to churches about planning for easter i consider the about planning for easter i consider the about planning for easter i consider the three rings three rings three rings to your audience right the three rings to your audience right the three rings to your audience right the three rings of people that you should be connecting of people that you should be connecting of people that you should be connecting with because that helps you understand with because that helps you understand with because that helps you understand what is it we're wanting to do what is it we're wanting to do what is it we're wanting to do um what is it we're wanting to do after um what is it we're wanting to do after um what is it we're wanting to do after easter and how are we going to track and easter and how are we going to track and easter and how are we going to track and engage everybody and so i think about engage everybody and so i think about engage everybody and so i think about ring one those are your people that's ring one those are your people that's ring one those are your people that's your people go to your church your people go to your church your people go to your church um i i think churches make a mistake on um i i think churches make a mistake on um i i think churches make a mistake on always just focusing on inviting their always just focusing on inviting their always just focusing on inviting their people well yeah people well yeah people well yeah you should do that but don't put a ton you should do that but don't put a ton you should do that but don't put a ton of effort and energy into that because of effort and energy into that because of effort and energy into that because they're already gonna come to your they're already gonna come to your they're already gonna come to your church at easter time so you need to church at easter time so you need to church at easter time so you need to make them aware about it but here's what make them aware about it but here's what make them aware about it but here's what i think the better strategy is i think the better strategy is i think the better strategy is use your people use your people use your people to invite and bring their friends and to invite and bring their friends and to invite and bring their friends and families and neighbors and co-workers families and neighbors and co-workers families and neighbors and co-workers and in-laws and in-laws and in-laws that's what you should be putting your that's what you should be putting your that's what you should be putting your efforts into is using your people as efforts into is using your people as efforts into is using your people as your marketing your marketing your marketing little minions little minions little minions and they are the ones who can invite and and they are the ones who can invite and and they are the ones who can invite and bring friends and so just by bring friends and so just by bring friends and so just by bringing attention and focusing on uh bringing attention and focusing on uh bringing attention and focusing on uh pouring into your people to invite they pouring into your people to invite they pouring into your people to invite they themselves know they're invited themselves know they're invited themselves know they're invited so that that kind of accomplishes that

so that that kind of accomplishes that so that that kind of accomplishes that in other words um coach and encourage in other words um coach and encourage in other words um coach and encourage your peeps to invite their peeps at your peeps to invite their peeps at your peeps to invite their peeps at easter that's right like that yeah that's ring one ring two that's ring one ring two don't don't don't miss this ring two are people that are miss this ring two are people that are miss this ring two are people that are looking for a church right so throughout looking for a church right so throughout looking for a church right so throughout the entire year you should be focusing the entire year you should be focusing the entire year you should be focusing on people that google like churches near on people that google like churches near on people that google like churches near me or me or me or they're they're just looking around for they're they're just looking around for they're they're just looking around for a church maybe they're new to the area a church maybe they're new to the area a church maybe they're new to the area or you know maybe they or you know maybe they or you know maybe they got a divorce recently so somebody has got a divorce recently so somebody has got a divorce recently so somebody has to find a new church that just happens to find a new church that just happens to find a new church that just happens but you want to be focused on ring two but you want to be focused on ring two but you want to be focused on ring two people that are are looking for a church people that are are looking for a church people that are are looking for a church and again when do people go to church and again when do people go to church and again when do people go to church the two times of the year the two times of the year the two times of the year christmas and easter so make sure you're christmas and easter so make sure you're christmas and easter so make sure you're you're on it with ring two you're on it with ring two you're on it with ring two then there's ring three this is a fun then there's ring three this is a fun then there's ring three this is a fun ring that i love talking about and it's ring that i love talking about and it's ring that i love talking about and it's the it's the people that are searching the it's the people that are searching the it's the people that are searching around for like things to do stuff to do around for like things to do stuff to do around for like things to do stuff to do at easter time right at easter time right at easter time right they may or may not be looking for a they may or may not be looking for a they may or may not be looking for a church church church because again that's ring too but they because again that's ring too but they because again that's ring too but they they're there's they're always searching they're there's they're always searching they're there's they're always searching on the internet for things to do and so on the internet for things to do and so on the internet for things to do and so i'd love to talk about that and what i'd love to talk about that and what i'd love to talk about that and what that looks like and what kind of that looks like and what kind of that looks like and what kind of opportunities you can opportunities you can opportunities you can dive into there dive into there dive into there yeah you you kind of i actually kind of yeah you you kind of i actually kind of yeah you you kind of i actually kind of asked you this question earlier and and asked you this question earlier and and asked you this question earlier and and um you kind of um you kind of um you kind of you i guess you you kind of skipped over you i guess you you kind of skipped over you i guess you you kind of skipped over the question that i asked you and so so the question that i asked you and so so the question that i asked you and so so let's go let's go let's go let's dive into that um let's dive into that um let's dive into that um not everyone is looking for an easter not everyone is looking for an easter not everyone is looking for an easter church service but there is an church service but there is an church service but there is an opportunity for you to reach and connect opportunity for you to reach and connect opportunity for you to reach and connect people with people in your community

people with people in your community people with people in your community around easter because even though easter around easter because even though easter around easter because even though easter isn't necessarily a isn't necessarily a isn't necessarily a faith-based holiday for everyone faith-based holiday for everyone faith-based holiday for everyone most people in our western culture most people in our western culture most people in our western culture acknowledge easter in some capacity even acknowledge easter in some capacity even acknowledge easter in some capacity even if it's pure on bunnies and eggs if it's pure on bunnies and eggs if it's pure on bunnies and eggs they're having some kind of easter they're having some kind of easter they're having some kind of easter celebration so you know when we talk celebration so you know when we talk celebration so you know when we talk about about about promoting or connecting with people in promoting or connecting with people in promoting or connecting with people in your community there are going to be your community there are going to be your community there are going to be some people who are truly looking for a some people who are truly looking for a some people who are truly looking for a worship experience on worship experience on worship experience on easter sunday right your ring one people easter sunday right your ring one people easter sunday right your ring one people many of your ring two people but when many of your ring two people but when many of your ring two people but when you talk about ring three people who are you talk about ring three people who are you talk about ring three people who are kind of just looking for stuff to do kind of just looking for stuff to do kind of just looking for stuff to do maybe it's things like an easter egg maybe it's things like an easter egg maybe it's things like an easter egg hunt or an easter egg rock uh maybe it's hunt or an easter egg rock uh maybe it's hunt or an easter egg rock uh maybe it's um um some kind of spring festival that um um some kind of spring festival that um um some kind of spring festival that your church might do something that you your church might do something that you your church might do something that you can do it's a an outdoor event a can do it's a an outdoor event a can do it's a an outdoor event a family day well i have no churches that family day well i have no churches that family day well i have no churches that will do like an easter weekend family will do like an easter weekend family will do like an easter weekend family day type of event with games and day type of event with games and day type of event with games and activities and things that you know kind activities and things that you know kind activities and things that you know kind of don't necessarily lean into the eggs of don't necessarily lean into the eggs of don't necessarily lean into the eggs and bunny aspect of easter but it and bunny aspect of easter but it and bunny aspect of easter but it provides people in your community provides people in your community provides people in your community something to do um that's fun and something to do um that's fun and something to do um that's fun and engaging um all kinds of stuff like that engaging um all kinds of stuff like that engaging um all kinds of stuff like that yeah what i got a church we work with yeah what i got a church we work with yeah what i got a church we work with they they do a car show every year and they they do a car show every year and they they do a car show every year and it's great it's great it's great it's a big hit and they always do it it's a big hit and they always do it it's a big hit and they always do it like the week before easter like the week before easter like the week before easter okay because you don't really want to okay because you don't really want to okay because you don't really want to compete with easter weekend compete with easter weekend compete with easter weekend and so their car show the week before and so their car show the week before and so their car show the week before easter brings a lot of people while easter brings a lot of people while easter brings a lot of people while they're there because they have all they're there because they have all they're there because they have all kinds of things for it's not just a car

kinds of things for it's not just a car kinds of things for it's not just a car show it's like that in a family event show it's like that in a family event show it's like that in a family event things to do for kids and things to do for kids and things to do for kids and moms and dads but that's where they're moms and dads but that's where they're moms and dads but that's where they're they make a great introduction to the they make a great introduction to the they make a great introduction to the church and invite them next week church and invite them next week church and invite them next week um and like you said you know egg drops um and like you said you know egg drops um and like you said you know egg drops or easter egg um i've got a church in or easter egg um i've got a church in or easter egg um i've got a church in pennsylvania that they're a smaller pennsylvania that they're a smaller pennsylvania that they're a smaller church right so they run a couple church right so they run a couple church right so they run a couple hundred people they decided to do their hundred people they decided to do their hundred people they decided to do their activities the week before activities the week before activities the week before they don't want to be competing with all they don't want to be competing with all they don't want to be competing with all the other churches on that saturday the other churches on that saturday the other churches on that saturday before easter so the week before on before easter so the week before on before easter so the week before on saturday they're going to have their saturday they're going to have their saturday they're going to have their easter egg hunt easter egg hunt easter egg hunt kind of a cool idea because then that kind of a cool idea because then that kind of a cool idea because then that gives them gives them gives them that whole week to connect with those that whole week to connect with those that whole week to connect with those people and invite them to church on that people and invite them to church on that people and invite them to church on that following sunday so following sunday so following sunday so you want to be really strategic in what you want to be really strategic in what you want to be really strategic in what you're you know what you're thinking you're you know what you're thinking you're you know what you're thinking about there look around to see what about there look around to see what about there look around to see what other churches might be doing other churches might be doing other churches might be doing and and those are like what you just and and those are like what you just and and those are like what you just mentioned those are low easy mentioned those are low easy mentioned those are low easy low hanging fruit opportunities to bring low hanging fruit opportunities to bring low hanging fruit opportunities to bring people onto your campus and get to know people onto your campus and get to know people onto your campus and get to know them them them yeah i think that you know the key here yeah i think that you know the key here yeah i think that you know the key here is going back to kind of like the start is going back to kind of like the start is going back to kind of like the start and where i kick things off is you need and where i kick things off is you need and where i kick things off is you need to know what you plan to market if to know what you plan to market if to know what you plan to market if you're going to develop a marketing plan you're going to develop a marketing plan you're going to develop a marketing plan you need to know what you're planning to you need to know what you're planning to you need to know what you're planning to market and who the audience is that market and who the audience is that market and who the audience is that you're trying to reach so as you're you're trying to reach so as you're you're trying to reach so as you're planning easter we know easter sunday is planning easter we know easter sunday is planning easter we know easter sunday is an event and that's something that you an event and that's something that you an event and that's something that you want to communicate to people in your want to communicate to people in your want to communicate to people in your community your ring one your ring two community your ring one your ring two community your ring one your ring two maybe your ring three but as you're maybe your ring three but as you're maybe your ring three but as you're looking at opportunities to engage and looking at opportunities to engage and looking at opportunities to engage and connect in the community you have those connect in the community you have those connect in the community you have those ring three connection points you need to ring three connection points you need to ring three connection points you need to make sure that you're marketing those make sure that you're marketing those make sure that you're marketing those things as well now speaking of marketing

things as well now speaking of marketing things as well now speaking of marketing jason one of the things that uh churches jason one of the things that uh churches jason one of the things that uh churches ask us all the time is questions about ask us all the time is questions about ask us all the time is questions about their budget how do i know what to their budget how do i know what to their budget how do i know what to budget what should i budget when should budget what should i budget when should budget what should i budget when should i budget if i've got easter stuff here's i budget if i've got easter stuff here's i budget if i've got easter stuff here's a here's a question that i've had a here's a question that i've had a here's a question that i've had several churches asked me here in just several churches asked me here in just several churches asked me here in just the last couple of weeks the last couple of weeks the last couple of weeks how much money should i spend how much money should i spend how much money should i spend advertising my sunday morning worship advertising my sunday morning worship advertising my sunday morning worship service on easter sunday versus how much service on easter sunday versus how much service on easter sunday versus how much should i spend advertising the outreach should i spend advertising the outreach should i spend advertising the outreach event that i'm gonna do that's on the event that i'm gonna do that's on the event that i'm gonna do that's on the saturday before or the weekend before saturday before or the weekend before saturday before or the weekend before there's a tension there right like where there's a tension there right like where there's a tension there right like where what what what are your what are your what what what are your what are your what what what are your what are your thoughts and your advice on that yeah thoughts and your advice on that yeah thoughts and your advice on that yeah you know it does you know it does you know it does there's a reality and that is you have a there's a reality and that is you have a there's a reality and that is you have a budget budget budget so so so um when you talk about budget planning um when you talk about budget planning um when you talk about budget planning you know obviously this isn't the time you know obviously this isn't the time you know obviously this isn't the time of year to be thinking about the budget of year to be thinking about the budget of year to be thinking about the budget but what i would be talking about is is but what i would be talking about is is but what i would be talking about is is what would you do with those funds if what would you do with those funds if what would you do with those funds if you were you were you were if they were given to you right and i if they were given to you right and i if they were given to you right and i always coach up churches to say when you always coach up churches to say when you always coach up churches to say when you go ask for more money don't just say hey go ask for more money don't just say hey go ask for more money don't just say hey i like to have a bump in my budget i like to have a bump in my budget i like to have a bump in my budget why well i might do something with the why well i might do something with the why well i might do something with the diverter don't do that actually go there diverter don't do that actually go there diverter don't do that actually go there with a plan i plan on doing a b and c with a plan i plan on doing a b and c with a plan i plan on doing a b and c and here's a result of if we do a b and and here's a result of if we do a b and and here's a result of if we do a b and c we think we can do this and get this c we think we can do this and get this c we think we can do this and get this many people to engage so so think many people to engage so so think many people to engage so so think through that and we would i would love through that and we would i would love through that and we would i would love to coach you up on that that's that's to coach you up on that that's that's to coach you up on that that's that's fun to talk about but when you when you fun to talk about but when you when you fun to talk about but when you when you think about that kind of that pull think about that kind of that pull think about that kind of that pull between how much do we invest in the between how much do we invest in the between how much do we invest in the actual sunday services or maybe you do actual sunday services or maybe you do actual sunday services or maybe you do saturday and sunday services versus that saturday and sunday services versus that saturday and sunday services versus that event i tend to lean more heavier on the

event i tend to lean more heavier on the event i tend to lean more heavier on the event remember you've got a built-in event remember you've got a built-in event remember you've got a built-in marketing engine they sit in your seat marketing engine they sit in your seat marketing engine they sit in your seat every weekend every weekend every weekend and those people should be bringing at and those people should be bringing at and those people should be bringing at least least least one one one one person right that alone would would one person right that alone would would one person right that alone would would double so you're gonna get your your double so you're gonna get your your double so you're gonna get your your ring one people ring one people ring one people you know everybody's gonna come to your you know everybody's gonna come to your you know everybody's gonna come to your church on the weekend right that that church on the weekend right that that church on the weekend right that that that's a big deal they come christmas that's a big deal they come christmas that's a big deal they come christmas and easter so you're all your people are and easter so you're all your people are and easter so you're all your people are going to going to going to help to fill that up so you want to add help to fill that up so you want to add help to fill that up so you want to add more services and you want them to bring more services and you want them to bring more services and you want them to bring their friends so their friends so their friends so you know when they're when i talk about you know when they're when i talk about you know when they're when i talk about that you still want to advertise for it that you still want to advertise for it that you still want to advertise for it so let's you know on a percentage level so let's you know on a percentage level so let's you know on a percentage level i might spend like i might spend like i might spend like you know 30 to 40 percent you know 30 to 40 percent you know 30 to 40 percent advertising the weekend and that's advertising the weekend and that's advertising the weekend and that's debatable on on what you might want to debatable on on what you might want to debatable on on what you might want to spend there plus the platforms um but spend there plus the platforms um but spend there plus the platforms um but then i would probably spend the rest of then i would probably spend the rest of then i would probably spend the rest of it inviting people to that fun it inviting people to that fun it inviting people to that fun uh very easy to attend event that's not uh very easy to attend event that's not uh very easy to attend event that's not very threatening you got to remember if very threatening you got to remember if very threatening you got to remember if people are de-churched or unchurched people are de-churched or unchurched people are de-churched or unchurched there's probably a reason there's probably a reason there's probably a reason and so their first interaction with you and so their first interaction with you and so their first interaction with you just might be on the campus having a just might be on the campus having a just might be on the campus having a good time with the family and they're good time with the family and they're good time with the family and they're like oh it's kind of a cool place and like oh it's kind of a cool place and like oh it's kind of a cool place and these people seem normal right that these people seem normal right that these people seem normal right that might be the first thing except they might be the first thing except they might be the first thing except they need to take to go let's go back um you need to take to go let's go back um you need to take to go let's go back um you know the next sunday to easter or know the next sunday to easter or know the next sunday to easter or sometime in the future so i probably sometime in the future so i probably sometime in the future so i probably would break it up maybe you know 60 40 would break it up maybe you know 60 40 would break it up maybe you know 60 40 or 70 30.

or 70 30. or 70 30. okay i'm with you on that i think 60 40 okay i'm with you on that i think 60 40 okay i'm with you on that i think 60 40 is typically what i would do i would is typically what i would do i would is typically what i would do i would also say though as it relates to also say though as it relates to also say though as it relates to outreach events those connection points outreach events those connection points outreach events those connection points those easy on-ramp events that people in those easy on-ramp events that people in those easy on-ramp events that people in your community can attend in addition to your community can attend in addition to your community can attend in addition to getting people on your site or on your getting people on your site or on your getting people on your site or on your campus or wherever you're planning to campus or wherever you're planning to campus or wherever you're planning to have the event it's really important to have the event it's really important to have the event it's really important to make sure that you have some strategic make sure that you have some strategic make sure that you have some strategic plan for a next step for those people so plan for a next step for those people so plan for a next step for those people so the next step may not be show up to the next step may not be show up to the next step may not be show up to church on sunday morning if you're doing church on sunday morning if you're doing church on sunday morning if you're doing i'll use easter egg hunt because we know i'll use easter egg hunt because we know i'll use easter egg hunt because we know a lot of churches that do easter egg a lot of churches that do easter egg a lot of churches that do easter egg hunt and you're doing an easter egg hunt hunt and you're doing an easter egg hunt hunt and you're doing an easter egg hunt on say palm sunday or the saturday on say palm sunday or the saturday on say palm sunday or the saturday before easter or two saturdays before before easter or two saturdays before before easter or two saturdays before easter easter easter a lot of those people who are part of a lot of those people who are part of a lot of those people who are part of your community are not ready for church your community are not ready for church your community are not ready for church hey but they might be ready for vbs hey but they might be ready for vbs hey but they might be ready for vbs which is coming six weeks later and that which is coming six weeks later and that which is coming six weeks later and that might be a great opportunity for you to might be a great opportunity for you to might be a great opportunity for you to be promoting vacation bible school at be promoting vacation bible school at be promoting vacation bible school at that event that event that event rather than promoting your sunday rather than promoting your sunday rather than promoting your sunday morning worship services or maybe you're morning worship services or maybe you're morning worship services or maybe you're going to have some sort of going to have some sort of going to have some sort of um you know parenting seminar or um you know parenting seminar or um you know parenting seminar or something i see some churches doing and something i see some churches doing and something i see some churches doing and a lot of a lot of other community a lot of a lot of other community a lot of a lot of other community organizations is doing you know they'll organizations is doing you know they'll organizations is doing you know they'll bring a professional in to to do a bring a professional in to to do a bring a professional in to to do a workshop on a saturday morning on how to workshop on a saturday morning on how to workshop on a saturday morning on how to keep your kids safe online and you might keep your kids safe online and you might keep your kids safe online and you might be offering a free workshop be offering a free workshop be offering a free workshop at your church like on the saturday at your church like on the saturday at your church like on the saturday after easter or two weeks after easter after easter or two weeks after easter after easter or two weeks after easter and at that easter egg hunt you know and at that easter egg hunt you know and at that easter egg hunt you know you've got families you know you've got you've got families you know you've got you've got families you know you've got kids you can give people a next step for kids you can give people a next step for kids you can give people a next step for engagement with you that's something engagement with you that's something engagement with you that's something that might not necessarily be sunday that might not necessarily be sunday that might not necessarily be sunday morning worship yeah and i always

morning worship yeah and i always morning worship yeah and i always caution churches be mindful of who is at caution churches be mindful of who is at caution churches be mindful of who is at that event so if it's younger families that event so if it's younger families that event so if it's younger families probably then invite them to the next probably then invite them to the next probably then invite them to the next younger family thing don't give them the younger family thing don't give them the younger family thing don't give them the whole smorgasbord of we got 15 things to whole smorgasbord of we got 15 things to whole smorgasbord of we got 15 things to choose from i always use the analogy of choose from i always use the analogy of choose from i always use the analogy of cheesecake factory cheesecake factory cheesecake factory they have a book as a menu like i'm more they have a book as a menu like i'm more they have a book as a menu like i'm more of a an in-n-out guy or a chick-fil-a of a an in-n-out guy or a chick-fil-a of a an in-n-out guy or a chick-fil-a guy just i'll take that you know i think guy just i'll take that you know i think guy just i'll take that you know i think the same thing if if you give too many the same thing if if you give too many the same thing if if you give too many options people are going to be like no options people are going to be like no options people are going to be like no no i'm not choosing any of it but if you no i'm not choosing any of it but if you no i'm not choosing any of it but if you offer me if you invite me to one or two offer me if you invite me to one or two offer me if you invite me to one or two things that are relevant to me to my things that are relevant to me to my things that are relevant to me to my family family family then yes that's what you should be then yes that's what you should be then yes that's what you should be putting in their hands um or inviting putting in their hands um or inviting putting in their hands um or inviting them via email if they if you captured them via email if they if you captured them via email if they if you captured an email address to the next thing an email address to the next thing an email address to the next thing and of course you won't invite them to and of course you won't invite them to and of course you won't invite them to church but i think it's a given they church but i think it's a given they church but i think it's a given they know they're invited to church you still know they're invited to church you still know they're invited to church you still probably want to say that probably want to say that probably want to say that but don't go so extreme to create like a but don't go so extreme to create like a but don't go so extreme to create like a 12-page brochure for all the things that 12-page brochure for all the things that 12-page brochure for all the things that you and your family can do at our church you and your family can do at our church you and your family can do at our church do not do that do not do that do not do that yeah and i do want to move on to the yeah and i do want to move on to the yeah and i do want to move on to the next point that we want to talk on but i next point that we want to talk on but i next point that we want to talk on but i will say this will say this will say this if you have a thousand people show up if you have a thousand people show up if you have a thousand people show up your easter egg hunt on the saturday your easter egg hunt on the saturday your easter egg hunt on the saturday before easter before easter before easter don't be disappointed when those people don't be disappointed when those people don't be disappointed when those people don't all show up at your church service don't all show up at your church service don't all show up at your church service on the youtube center on the youtube center on the youtube center i'm just gonna i'm just gonna leave that i'm just gonna i'm just gonna leave that i'm just gonna i'm just gonna leave that there okay so uh you know 60 40 split 50 there okay so uh you know 60 40 split 50 there okay so uh you know 60 40 split 50 50 split 70 30 split we've taken our 50 split 70 30 split we've taken our 50 split 70 30 split we've taken our budget we know what we're going to budget we know what we're going to budget we know what we're going to market what we're going to promote the market what we're going to promote the market what we're going to promote the next question jason is you know how am i next question jason is you know how am i next question jason is you know how am i going to market what i want to market

going to market what i want to market going to market what i want to market what are the methods what are the what are the methods what are the what are the methods what are the platforms that are most effective for me platforms that are most effective for me platforms that are most effective for me when i'm trying to reach the people in when i'm trying to reach the people in when i'm trying to reach the people in my community my community my community well uh i kind of put it in this pecking well uh i kind of put it in this pecking well uh i kind of put it in this pecking order um i'm order um i'm order um i'm obviously a big fan of you know facebook obviously a big fan of you know facebook obviously a big fan of you know facebook social media um you should be social media um you should be social media um you should be advertising in that space advertising in that space advertising in that space yes it does kind of skew a little older yes it does kind of skew a little older yes it does kind of skew a little older more female but you can reach a lot of more female but you can reach a lot of more female but you can reach a lot of people using facebook and um certainly people using facebook and um certainly people using facebook and um certainly instagram and instagram reels and all instagram and instagram reels and all instagram and instagram reels and all that kind of stuff but i'm also a big that kind of stuff but i'm also a big that kind of stuff but i'm also a big fan of google not not just necessarily fan of google not not just necessarily fan of google not not just necessarily google search but google display network google search but google display network google search but google display network you can use the google display network you can use the google display network you can use the google display network to advertise on all kinds of different to advertise on all kinds of different to advertise on all kinds of different websites and games and apps and websites and games and apps and websites and games and apps and geo-target your area though facebook and geo-target your area though facebook and geo-target your area though facebook and google display network are google display network are google display network are really two incredibly powerful popular really two incredibly powerful popular really two incredibly powerful popular platforms to advertise in platforms to advertise in platforms to advertise in but i also would include instagram but i also would include instagram but i also would include instagram because you can do like an instagram because you can do like an instagram because you can do like an instagram like reels and and that gets a lot of like reels and and that gets a lot of like reels and and that gets a lot of traction traction traction um and you know tick tock is is coming um and you know tick tock is is coming um and you know tick tock is is coming around but um i would not i would not around but um i would not i would not around but um i would not i would not also just miss youtube ads because those also just miss youtube ads because those also just miss youtube ads because those are i mean tons of people use youtube are i mean tons of people use youtube are i mean tons of people use youtube and you can get an ad you know and and you can get an ad you know and and you can get an ad you know and advertise in front of them an invitation advertise in front of them an invitation advertise in front of them an invitation in front of them so i would i definitely in front of them so i would i definitely in front of them so i would i definitely would put money into would put money into would put money into interruptive advertising that's what we interruptive advertising that's what we interruptive advertising that's what we call it around here interruptive call it around here interruptive call it around here interruptive advertising on social media or on google advertising on social media or on google advertising on social media or on google then the next thing i would do is google then the next thing i would do is google then the next thing i would do is google search right people are searching in search right people are searching in search right people are searching in google they're looking for a church ring google they're looking for a church ring google they're looking for a church ring too or they're looking for things to do too or they're looking for things to do too or they're looking for things to do and so you want to make sure you you

and so you want to make sure you you and so you want to make sure you you don't leave out don't leave out don't leave out uh google search as an option as well uh google search as an option as well uh google search as an option as well yeah i wouldn't i would say this you yeah i wouldn't i would say this you yeah i wouldn't i would say this you know running ads on interrupted know running ads on interrupted know running ads on interrupted platforms uh is it's one of the easiest platforms uh is it's one of the easiest platforms uh is it's one of the easiest um cost-effective ways of running ads um cost-effective ways of running ads um cost-effective ways of running ads our experience has been that google our experience has been that google our experience has been that google display network will get you a slightly display network will get you a slightly display network will get you a slightly more more more um um um diverse audience between male and female diverse audience between male and female diverse audience between male and female and it tends to skew a little younger and it tends to skew a little younger and it tends to skew a little younger than facebook uh facebook clickers ad than facebook uh facebook clickers ad than facebook uh facebook clickers ad clickers on facebook not all facebook clickers on facebook not all facebook clickers on facebook not all facebook users but facebook ad clickers tend to users but facebook ad clickers tend to users but facebook ad clickers tend to be uh women be uh women be uh women in their 50s or older and if that's your in their 50s or older and if that's your in their 50s or older and if that's your target if you're trying to reach you target if you're trying to reach you target if you're trying to reach you know moms of teenagers or you're trying know moms of teenagers or you're trying know moms of teenagers or you're trying to reach grandmothers who you think to reach grandmothers who you think to reach grandmothers who you think might have some influence on bringing might have some influence on bringing might have some influence on bringing their kids and their grandkids to church their kids and their grandkids to church their kids and their grandkids to church it's a great place to be the reality is it's a great place to be the reality is it's a great place to be the reality is you can't avoid facebook because so many you can't avoid facebook because so many you can't avoid facebook because so many people are on facebook and but also with people are on facebook and but also with people are on facebook and but also with those interrupted ads those interrupted ads those interrupted ads you should also have a very very robust you should also have a very very robust you should also have a very very robust and strategic organic social media and strategic organic social media and strategic organic social media strategy you need to be posting strategy you need to be posting strategy you need to be posting consistent content consistent content consistent content not just invitation not just information not just invitation not just information not just invitation not just information but creating content that inspires but creating content that inspires but creating content that inspires people and tells stories and gives them people and tells stories and gives them people and tells stories and gives them a reason to join you on easter sunday or a reason to join you on easter sunday or a reason to join you on easter sunday or for your easter events don't just use for your easter events don't just use for your easter events don't just use facebook as a billboard use it as a way facebook as a billboard use it as a way facebook as a billboard use it as a way of communicating to people how their of communicating to people how their of communicating to people how their life can be impacted um by a connection life can be impacted um by a connection life can be impacted um by a connection with jesus in and through your church so

with jesus in and through your church so with jesus in and through your church so i would say those two things need to i would say those two things need to i would say those two things need to work together you're paid interruptive work together you're paid interruptive work together you're paid interruptive as well as your organic social media as well as your organic social media as well as your organic social media strategy yeah and then i also don't want strategy yeah and then i also don't want strategy yeah and then i also don't want to discount the traditional methods to discount the traditional methods to discount the traditional methods right so right so right so i love invitation cards i love invitation cards i love invitation cards you know you can you can you know you can you can you know you can you can print a card that has easter information print a card that has easter information print a card that has easter information on there and perfect right down the on there and perfect right down the on there and perfect right down the middle and you tell your congregation middle and you tell your congregation middle and you tell your congregation break that in half right and you keep break that in half right and you keep break that in half right and you keep one and then you go invite somebody else one and then you go invite somebody else one and then you go invite somebody else with the other one and so that's a good with the other one and so that's a good with the other one and so that's a good strategic move because you want to be strategic move because you want to be strategic move because you want to be utilizing that or any kind of billboards utilizing that or any kind of billboards utilizing that or any kind of billboards or or or you know newspaper i know that someone's you know newspaper i know that someone's you know newspaper i know that someone's you know some of us getting kind of old you know some of us getting kind of old you know some of us getting kind of old but it can still be effective if your but it can still be effective if your but it can still be effective if your budget is big enough if it's not big budget is big enough if it's not big budget is big enough if it's not big enough i would focus on digital first enough i would focus on digital first enough i would focus on digital first yeah that's what i would do yeah i agree yeah that's what i would do yeah i agree yeah that's what i would do yeah i agree it's it's not that uh it's it's not that it's it's not that uh it's it's not that it's it's not that uh it's it's not that we completely um we completely um we completely um we've gone anti-billboard or anti-print we've gone anti-billboard or anti-print we've gone anti-billboard or anti-print material i personally i i would almost material i personally i i would almost material i personally i i would almost always print always print always print an invitation card that can be used an invitation card that can be used an invitation card that can be used in-house i wouldn't mail them i'm not in-house i wouldn't mail them i'm not in-house i wouldn't mail them i'm not personally big on mailing because the personally big on mailing because the personally big on mailing because the the cost is is the cost is is the cost is is it's cost it's cost it's cost in some cases um it's a shotgun blast in some cases um it's a shotgun blast in some cases um it's a shotgun blast that you don't really know if you're that you don't really know if you're that you don't really know if you're going to have any return on it it's not going to have any return on it it's not going to have any return on it it's not very ecologically sound to print very ecologically sound to print very ecologically sound to print thousands upon thousands of postcards thousands upon thousands of postcards thousands upon thousands of postcards and many of the people that you're and many of the people that you're and many of the people that you're trying to reach they're thinking about trying to reach they're thinking about trying to reach they're thinking about those things um but i love to have a those things um but i love to have a those things um but i love to have a tool that i can put in the hands of the tool that i can put in the hands of the tool that i can put in the hands of the people in my church to actually use as people in my church to actually use as people in my church to actually use as an invitation so i think that's an an invitation so i think that's an an invitation so i think that's an important point there um so so jason

important point there um so so jason important point there um so so jason here's the deal this is something i here's the deal this is something i here's the deal this is something i wanted to camp on for uh you know a wanted to camp on for uh you know a wanted to camp on for uh you know a couple of minutes here couple of minutes here couple of minutes here and that is and that is and that is once i've built my ad campaign in once i've built my ad campaign in once i've built my ad campaign in facebook or google display or youtube facebook or google display or youtube facebook or google display or youtube once i've printed my card um once i've printed my card um once i've printed my card um where am i sending people for the where am i sending people for the where am i sending people for the information that they need about my information that they need about my information that they need about my easter services or my easter events easter services or my easter events easter services or my easter events where am i sending them and what where am i sending them and what where am i sending them and what information do i need to provide them information do i need to provide them information do i need to provide them ideally a landing page on your website ideally a landing page on your website ideally a landing page on your website not neces not your home page and for not neces not your home page and for not neces not your home page and for some debt to find it but actually like some debt to find it but actually like some debt to find it but actually like an easter an easter an easter landing page on your website okay landing page on your website okay landing page on your website okay it's really important that you if i'm it's really important that you if i'm it's really important that you if i'm interested in coming to your event i interested in coming to your event i interested in coming to your event i want to learn more want to learn more want to learn more don't make me have to think and click don't make me have to think and click don't make me have to think and click around to find it they will not they'll around to find it they will not they'll around to find it they will not they'll bounce so send them straight to a easter bounce so send them straight to a easter bounce so send them straight to a easter landing page where landing page where landing page where on that landing page a lot of great on that landing page a lot of great on that landing page a lot of great options right first of all invite them options right first of all invite them options right first of all invite them you're invited to easter at our church you're invited to easter at our church you're invited to easter at our church whatever um i'm a big fan of putting a whatever um i'm a big fan of putting a whatever um i'm a big fan of putting a video on there not a high-end video on there not a high-end video on there not a high-end you know crazy expensive video i'm you know crazy expensive video i'm you know crazy expensive video i'm talking just a talking just a talking just a maybe an iphone recording right of going maybe an iphone recording right of going maybe an iphone recording right of going your pastor's just inviting them and your pastor's just inviting them and your pastor's just inviting them and telling that they are highly valued and telling that they are highly valued and telling that they are highly valued and you want to invite them and here's what you want to invite them and here's what you want to invite them and here's what we're going to do and all the cool stuff we're going to do and all the cool stuff we're going to do and all the cool stuff for the kids and we promise that you'll for the kids and we promise that you'll for the kids and we promise that you'll have a good time i mean just something have a good time i mean just something have a good time i mean just something simple like that simple like that simple like that um obviously all the details um obviously all the details um obviously all the details some it's crazy how often we'll overlook some it's crazy how often we'll overlook some it's crazy how often we'll overlook that or we'll just make it small and

that or we'll just make it small and that or we'll just make it small and insignificant no you got to be really insignificant no you got to be really insignificant no you got to be really careful you got to careful you got to careful you got to make sure they see exactly what's going make sure they see exactly what's going make sure they see exactly what's going on the who what where when why on the who what where when why on the who what where when why especially what's in it for kids i'm especially what's in it for kids i'm especially what's in it for kids i'm also a big fan of other buttons that you also a big fan of other buttons that you also a big fan of other buttons that you could hey learn more about our kids could hey learn more about our kids could hey learn more about our kids ministry around here or maybe there's ministry around here or maybe there's ministry around here or maybe there's links to other things that might be links to other things that might be links to other things that might be relevant to kids we were just mentioning relevant to kids we were just mentioning relevant to kids we were just mentioning it maybe vbs is coming up learn more it maybe vbs is coming up learn more it maybe vbs is coming up learn more about vbs but you want to be very about vbs but you want to be very about vbs but you want to be very careful of careful of careful of simply and making sure you they are simply and making sure you they are simply and making sure you they are invited invited invited to your easter services to your easter services to your easter services lately because of covet and whatnot a lately because of covet and whatnot a lately because of covet and whatnot a lot of churches will put an rsvp lot of churches will put an rsvp lot of churches will put an rsvp um that's really cool they can just send um that's really cool they can just send um that's really cool they can just send their like how many people in their their like how many people in their their like how many people in their party their name and their email right party their name and their email right party their name and their email right and you've just captured some and you've just captured some and you've just captured some information information information and so some people are rsvp and you're and so some people are rsvp and you're and so some people are rsvp and you're not given a ticket it's more about we not given a ticket it's more about we not given a ticket it's more about we just want to know have a count on who's just want to know have a count on who's just want to know have a count on who's coming and so i'm a huge fan of rsvp coming and so i'm a huge fan of rsvp coming and so i'm a huge fan of rsvp and then there's this other op huge and then there's this other op huge and then there's this other op huge opportunity far you can talk about it opportunity far you can talk about it opportunity far you can talk about it it's this idea of creating it's this idea of creating it's this idea of creating somewhat of a a somewhat of a a somewhat of a a little bit of gated content so they can little bit of gated content so they can little bit of gated content so they can download download download something that's of value to them something that's of value to them something that's of value to them and you can advertise that you want to and you can advertise that you want to and you can advertise that you want to talk about the kit talk about the kit talk about the kit yeah absolutely a couple of ideas um you yeah absolutely a couple of ideas um you yeah absolutely a couple of ideas um you know one of the things that we we get know one of the things that we we get know one of the things that we we get asked all the time is okay great we asked all the time is okay great we asked all the time is okay great we spent 500 or a thousand dollars on spent 500 or a thousand dollars on spent 500 or a thousand dollars on facebook ads and we had all these people facebook ads and we had all these people facebook ads and we had all these people clicked to our website who are they and clicked to our website who are they and clicked to our website who are they and how can we know them and it's it's a how can we know them and it's it's a how can we know them and it's it's a problem that you know we as in the

problem that you know we as in the problem that you know we as in the church world we want to solve the church world we want to solve the church world we want to solve the business world has actually solved it um business world has actually solved it um business world has actually solved it um they have this thing that they typically they have this thing that they typically they have this thing that they typically refer to as lead generators a lead refer to as lead generators a lead refer to as lead generators a lead generator is a piece of content that's generator is a piece of content that's generator is a piece of content that's on a business's website that is of on a business's website that is of on a business's website that is of interest to someone who might be interest to someone who might be interest to someone who might be interested in their particular product interested in their particular product interested in their particular product or service or service or service and you can and you can and you can download it in exchange for your name download it in exchange for your name download it in exchange for your name and your email address maybe you're and your email address maybe you're and your email address maybe you're you're looking for uh you know investing you're looking for uh you know investing you're looking for uh you know investing tips and so you go to a website and tips and so you go to a website and tips and so you go to a website and there's like hey we've got you know a there's like hey we've got you know a there's like hey we've got you know a pdf a free pdf and it's the the top 10 pdf a free pdf and it's the the top 10 pdf a free pdf and it's the the top 10 uh investments that you should make if uh investments that you should make if uh investments that you should make if you're starting your retirement plan at you're starting your retirement plan at you're starting your retirement plan at the age of 50. i'm not saying that i've the age of 50. i'm not saying that i've the age of 50. i'm not saying that i've been on any of those websites lately but been on any of those websites lately but been on any of those websites lately but maybe i have and i want that information maybe i have and i want that information maybe i have and i want that information so i'm going to give them my email so i'm going to give them my email so i'm going to give them my email address and my my name so that i can get address and my my name so that i can get address and my my name so that i can get that that that pdf download well we had that that that pdf download well we had that that that pdf download well we had a church that experimented with this at a church that experimented with this at a church that experimented with this at christmas and now we're seeing some christmas and now we're seeing some christmas and now we're seeing some churches explore more opportunities like churches explore more opportunities like churches explore more opportunities like this around easter this around easter this around easter with things like maybe an activity kit with things like maybe an activity kit with things like maybe an activity kit an activity kit uh like a pdf that maybe an activity kit uh like a pdf that maybe an activity kit uh like a pdf that maybe has uh some some coloring pages or some has uh some some coloring pages or some has uh some some coloring pages or some easter recipes or a list of activities easter recipes or a list of activities easter recipes or a list of activities or events in your community is including or events in your community is including or events in your community is including your own events that you're holding and your own events that you're holding and your own events that you're holding and you have this on the landing page in you have this on the landing page in you have this on the landing page in exchange for exchange for exchange for an email address and a name we can an email address and a name we can an email address and a name we can actually run those ads right through actually run those ads right through actually run those ads right through facebook so facebook actually collects facebook so facebook actually collects facebook so facebook actually collects the information for you and then you get the information for you and then you get the information for you and then you get those email addresses i didn't i don't those email addresses i didn't i don't those email addresses i didn't i don't think i told you about this jason but uh think i told you about this jason but uh think i told you about this jason but uh one of our our church partners in in

one of our our church partners in in one of our our church partners in in ohio ohio ohio has a lent has a lent has a lent journal that they have produced and journal that they have produced and journal that they have produced and during the lenten season they're during the lenten season they're during the lenten season they're actually uh running ads so that people actually uh running ads so that people actually uh running ads so that people can download the linton journal in can download the linton journal in can download the linton journal in exchange for their email address now exchange for their email address now exchange for their email address now obviously someone who's interested in obviously someone who's interested in obviously someone who's interested in this lent journal is probably going to this lent journal is probably going to this lent journal is probably going to be somebody who might be interested in be somebody who might be interested in be somebody who might be interested in church already or they're at least church already or they're at least church already or they're at least interested in practicing lent or interested in practicing lent or interested in practicing lent or learning more about it so they're learning more about it so they're learning more about it so they're already maybe spiritually open maybe already maybe spiritually open maybe already maybe spiritually open maybe already a christian person but as soon already a christian person but as soon already a christian person but as soon as the lent season is done and they move as the lent season is done and they move as the lent season is done and they move to advertising easter they're going to to advertising easter they're going to to advertising easter they're going to change that download from the lent change that download from the lent change that download from the lent journal right to an easter activity kit journal right to an easter activity kit journal right to an easter activity kit which would be something that would be which would be something that would be which would be something that would be engaging more to people who might not be engaging more to people who might not be engaging more to people who might not be ready for faith yet but they want some ready for faith yet but they want some ready for faith yet but they want some easter bunny coloring pages for their easter bunny coloring pages for their easter bunny coloring pages for their kids to color or what what have you so kids to color or what what have you so kids to color or what what have you so it's a great way for you to it's a great way for you to it's a great way for you to to not just get clicks to your website to not just get clicks to your website to not just get clicks to your website but get clicks from people who raise but get clicks from people who raise but get clicks from people who raise their hand and say this is who i am and their hand and say this is who i am and their hand and say this is who i am and i'm interested in this thing and then i'm interested in this thing and then i'm interested in this thing and then from there we want to build a nurture from there we want to build a nurture from there we want to build a nurture campaign in an email platform that sends campaign in an email platform that sends campaign in an email platform that sends them three or four or five emails them three or four or five emails them three or four or five emails inviting them to upcoming events and inviting them to upcoming events and inviting them to upcoming events and other activities we're not going to put other activities we're not going to put other activities we're not going to put them on our permanent e-news them on our permanent e-news them on our permanent e-news we're going to email you every single we're going to email you every single we're going to email you every single week you know kind of newsletter email week you know kind of newsletter email week you know kind of newsletter email list but we are going to email them a list but we are going to email them a list but we are going to email them a few invitations to easter or to vbs or few invitations to easter or to vbs or few invitations to easter or to vbs or whatever is appropriate given the type whatever is appropriate given the type whatever is appropriate given the type of content that you've provided for them

of content that you've provided for them of content that you've provided for them and i think you know adding rsvps to and i think you know adding rsvps to and i think you know adding rsvps to this type of engagement gives us the this type of engagement gives us the this type of engagement gives us the opportunity now to say hey we've got opportunity now to say hey we've got opportunity now to say hey we've got people clicking to our website who are people clicking to our website who are people clicking to our website who are interested in interested in interested in whatever it is that we're offering and whatever it is that we're offering and whatever it is that we're offering and we can now start a relationship with we can now start a relationship with we can now start a relationship with them at least through email because them at least through email because them at least through email because they've raised their hand and said but they've raised their hand and said but they've raised their hand and said but that's okay that's okay that's okay yeah we tried this like you said and it yeah we tried this like you said and it yeah we tried this like you said and it was overwhelmingly successful we was overwhelmingly successful we was overwhelmingly successful we generated a lot of brand new emails for generated a lot of brand new emails for generated a lot of brand new emails for the church of people who are interested the church of people who are interested the church of people who are interested in what we had to offer in what we had to offer in what we had to offer and it's it's kind of common sense if and it's it's kind of common sense if and it's it's kind of common sense if they're they're they're a christmas activity kit or an easter a christmas activity kit or an easter a christmas activity kit or an easter activity kit they're probably families activity kit they're probably families activity kit they're probably families this is probably the mom or the dad of a this is probably the mom or the dad of a this is probably the mom or the dad of a young family so you follow up and invite young family so you follow up and invite young family so you follow up and invite them to the next thing you're developing them to the next thing you're developing them to the next thing you're developing relationship and we can take a page out relationship and we can take a page out relationship and we can take a page out of the big box of the big box of the big box marketing strategy on how they do it and marketing strategy on how they do it and marketing strategy on how they do it and we at the church can do the same thing we at the church can do the same thing we at the church can do the same thing and i'll tell you what this lead and i'll tell you what this lead and i'll tell you what this lead generator thing is it's not a bad word generator thing is it's not a bad word generator thing is it's not a bad word it's not a bad thing to do it's actually it's not a bad thing to do it's actually it's not a bad thing to do it's actually connecting with people and inviting them connecting with people and inviting them connecting with people and inviting them to something that is incredibly to something that is incredibly to something that is incredibly meaningful right it's the most important meaningful right it's the most important meaningful right it's the most important thing you can be invited into is which thing you can be invited into is which thing you can be invited into is which is the next thing at your church and to is the next thing at your church and to is the next thing at your church and to get them connected to to jesus so hands get them connected to to jesus so hands get them connected to to jesus so hands down that's you you really want to be down that's you you really want to be down that's you you really want to be focused on on doing something like that focused on on doing something like that focused on on doing something like that this year yeah i think it's really it's this year yeah i think it's really it's this year yeah i think it's really it's it's really a great tool and if you are it's really a great tool and if you are it's really a great tool and if you are listening to or watching this podcast listening to or watching this podcast listening to or watching this podcast and you have questions make sure that and you have questions make sure that and you have questions make sure that you reach out to jason or me and and we

you reach out to jason or me and and we you reach out to jason or me and and we can dive into this can dive into this can dive into this in more detail with you to explain how in more detail with you to explain how in more detail with you to explain how it works and how your church might be it works and how your church might be it works and how your church might be able to use something like this okay able to use something like this okay able to use something like this okay we're going to wrap up but i have one we're going to wrap up but i have one we're going to wrap up but i have one bonus tip okay can i give my bonus tip bonus tip okay can i give my bonus tip bonus tip okay can i give my bonus tip i've been go for it been holding out on i've been go for it been holding out on i've been go for it been holding out on this okay this okay this okay for all churches everywhere around the for all churches everywhere around the for all churches everywhere around the globe globe globe always always always post your easter always always always post your easter always always always post your easter events and your services on your google events and your services on your google events and your services on your google my business page or what is now called my business page or what is now called my business page or what is now called your google business profile most of you your google business profile most of you your google business profile most of you aren't using your google my business for aren't using your google my business for aren't using your google my business for anything but at the very least you can anything but at the very least you can anything but at the very least you can create events in your google my business create events in your google my business create events in your google my business and you can post your easter services and you can post your easter services and you can post your easter services easter events and easter activities and easter events and easter activities and easter events and easter activities and here's why this is important because here's why this is important because here's why this is important because when people get online and they google when people get online and they google when people get online and they google things like easter activities near me things like easter activities near me things like easter activities near me your activity has a better chance your activity has a better chance your activity has a better chance showing up in those events in in those showing up in those events in in those showing up in those events in in those returns those search returns uh if you returns those search returns uh if you returns those search returns uh if you have posted your event on your google my have posted your event on your google my have posted your event on your google my business it gives you better local seo business it gives you better local seo business it gives you better local seo juice because google loves it when you juice because google loves it when you juice because google loves it when you play in google's sandbox so do it it play in google's sandbox so do it it play in google's sandbox so do it it doesn't cost you anything and here's doesn't cost you anything and here's doesn't cost you anything and here's another thing that doesn't cost you another thing that doesn't cost you another thing that doesn't cost you anything speaking of rsvps anything speaking of rsvps anything speaking of rsvps post your event on platforms like post your event on platforms like post your event on platforms like eventbrite and all events if they're eventbrite and all events if they're eventbrite and all events if they're free you don't have to pay anything to free you don't have to pay anything to free you don't have to pay anything to post them there and people use post them there and people use post them there and people use eventbrite and all events um uh listings eventbrite and all events um uh listings eventbrite and all events um uh listings to find activities and things that are to find activities and things that are to find activities and things that are going on in their community and going on in their community and going on in their community and you also will show up in google search you also will show up in google search you also will show up in google search returns because those websites are

returns because those websites are returns because those websites are optimized to show events and activities optimized to show events and activities optimized to show events and activities in the community in the community in the community when people are searching for events and when people are searching for events and when people are searching for events and activities in their community costs you activities in their community costs you activities in their community costs you nothing this is what i call passive nothing this is what i call passive nothing this is what i call passive marketing just putting it on my google marketing just putting it on my google marketing just putting it on my google my business page putting it on all my business page putting it on all my business page putting it on all events putting it on eventbrite and more events putting it on eventbrite and more events putting it on eventbrite and more and more people can find what i have to and more people can find what i have to and more people can find what i have to offer offer offer from my church as they're looking on the from my church as they're looking on the from my church as they're looking on the internet for stuff for their families to internet for stuff for their families to internet for stuff for their families to do places to worship stuff like that so do places to worship stuff like that so do places to worship stuff like that so that's my bonus tip i hope that you will that's my bonus tip i hope that you will that's my bonus tip i hope that you will take it jason any parting shots here no take it jason any parting shots here no take it jason any parting shots here no just uh get after it you know it's a just uh get after it you know it's a just uh get after it you know it's a it's a i mean this is a time of year it's a i mean this is a time of year it's a i mean this is a time of year there's two times a year you real you there's two times a year you real you there's two times a year you real you want to have your game on this is one of want to have your game on this is one of want to have your game on this is one of them so if you ever need any help and them so if you ever need any help and them so if you ever need any help and any free advice any free advice any free advice reach out to bart and myself we'd love reach out to bart and myself we'd love reach out to bart and myself we'd love to talk with you and uh to talk with you and uh to talk with you and uh give you some tips so give you some tips so give you some tips so uh happy easter uh happy easter uh happy easter absolutely hey thanks so much for tuning absolutely hey thanks so much for tuning absolutely hey thanks so much for tuning in if you've gotten all the way here to in if you've gotten all the way here to in if you've gotten all the way here to the end we really appreciate that um if the end we really appreciate that um if the end we really appreciate that um if you haven't left a rating or review and you haven't left a rating or review and you haven't left a rating or review and whatever platform that you consume this whatever platform that you consume this whatever platform that you consume this content we'd appreciate you doing that content we'd appreciate you doing that content we'd appreciate you doing that and make sure that you subscribe so that and make sure that you subscribe so that and make sure that you subscribe so that you don't miss any of our other upcoming you don't miss any of our other upcoming you don't miss any of our other upcoming episodes we appreciate you all we know episodes we appreciate you all we know episodes we appreciate you all we know that the work that you're doing is it's that the work that you're doing is it's that the work that you're doing is it's hard work sometimes and we do pray for hard work sometimes and we do pray for hard work sometimes and we do pray for you believe it or not we pray for our you believe it or not we pray for our you believe it or not we pray for our churches the churches we get a chance to churches the churches we get a chance to churches the churches we get a chance to work with because we really want to see work with because we really want to see work with because we really want to see god's god's god's kingdom be built and we know that the kingdom be built and we know that the kingdom be built and we know that the local church is really instrumental in local church is really instrumental in local church is really instrumental in that so thanks again for tuning in and that so thanks again for tuning in and that so thanks again for tuning in and until next time this is bart and we're until next time this is bart and we're until next time this is bart and we're out out out [Music]