← Back
Missional Marketing January 20, 2023 38m

5 Ways To Reach More People For Easter - Church Marketing and Outreach Ideas

Read full transcript 26 segments
  1. [Music] [Music] it's another thing to know actually who it's another thing to know actually who it's another thing to know actually who showed up when the tickets are free showed up when the tickets are free showed up when the tickets are free there's no barrier to entry a lot of there's no barrier to entry a lot of there's no barrier to entry a lot of people might register for tickets or people might register for tickets or people might register for tickets or RSVP but they might not actually show up RSVP but they might not actually show up RSVP but they might not actually show up so take that extra step and email them so take that extra step and email them so take that extra step and email them once they've rsvp'd remind them to bring once they've rsvp'd remind them to bring once they've rsvp'd remind them to bring their tickets give them a very specific their tickets give them a very specific their tickets give them a very specific place to do that collect those tickets place to do that collect those tickets place to do that collect those tickets so that you can verify that those people so that you can verify that those people so that you can verify that those people actually showed up yep yep it's a funnel actually showed up yep yep it's a funnel actually showed up yep yep it's a funnel right it's a funnel you're trying to right it's a funnel you're trying to right it's a funnel you're trying to connect people at the very top and then connect people at the very top and then connect people at the very top and then funnel them down to where they might be funnel them down to where they might be funnel them down to where they might be sitting in a seat someday hey welcome to sitting in a seat someday hey welcome to sitting in a seat someday hey welcome to season three episode 23 of the missional season three episode 23 of the missional season three episode 23 of the missional marketing podcast I'm Bart Blair joined marketing podcast I'm Bart Blair joined marketing podcast I'm Bart Blair joined as always well almost always uh the CEO as always well almost always uh the CEO as always well almost always uh the CEO of missional marketing uh Jason Hamrock of missional marketing uh Jason Hamrock of missional marketing uh Jason Hamrock and we do this podcast just about every and we do this podcast just about every and we do this podcast just about every week and our goal is to help your church week and our goal is to help your church week and our goal is to help your church grow by leveraging digital marketing and grow by leveraging digital marketing and grow by leveraging digital marketing and effective Communications we just want to effective Communications we just want to effective Communications we just want to equip you to do better at what you do so equip you to do better at what you do so equip you to do better at what you do so that you can reach more people in your that you can reach more people in your that you can reach more people in your community and lead them to Jesus at the community and lead them to Jesus at the community and lead them to Jesus at the end of the day it's all about leading end of the day it's all about leading end of the day it's all about leading people to Jesus people to Jesus people to Jesus I'm not wrong there am I Jason amen you I'm not wrong there am I Jason amen you I'm not wrong there am I Jason amen you just gave me an amen so preach it just gave me an amen so preach it just gave me an amen so preach it brother I'm preaching it all right brother I'm preaching it all right brother I'm preaching it all right um today Jason and I are going to have um today Jason and I are going to have um today Jason and I are going to have what I think will be a fairly succinct what I think will be a fairly succinct what I think will be a fairly succinct and straightforward conversation about and straightforward conversation about and straightforward conversation about ways that you can reach more people this ways that you can reach more people this ways that you can reach more people this Easter season in your church because Easter season in your church because Easter season in your church because once again Easter is all about Jesus once again Easter is all about Jesus once again Easter is all about Jesus it's all about leading people to Jesus it's all about leading people to Jesus it's all about leading people to Jesus and so we're going to share with you and so we're going to share with you and so we're going to share with you five very specific tips five ways that

  2. five very specific tips five ways that five very specific tips five ways that you can reach more people for Easter now you can reach more people for Easter now you can reach more people for Easter now I'm going to be perfectly honest with I'm going to be perfectly honest with I'm going to be perfectly honest with you before we get into the content if you before we get into the content if you before we get into the content if you listen to our podcast on a regular you listen to our podcast on a regular you listen to our podcast on a regular basis you've heard this all before we basis you've heard this all before we basis you've heard this all before we may sound like a broken record sometimes may sound like a broken record sometimes may sound like a broken record sometimes because we're pretty much telling you to because we're pretty much telling you to because we're pretty much telling you to do the same things all the time maybe we do the same things all the time maybe we do the same things all the time maybe we share it in a different way but we just share it in a different way but we just share it in a different way but we just want it to be fresh on your mind as want it to be fresh on your mind as want it to be fresh on your mind as you've flipped the calendar into 2023 you've flipped the calendar into 2023 you've flipped the calendar into 2023 we're looking ahead at Easter which is we're looking ahead at Easter which is we're looking ahead at Easter which is at the time that we're recording this at the time that we're recording this at the time that we're recording this like less than 90 days away and so you like less than 90 days away and so you like less than 90 days away and so you as a church as a leadership team you as a church as a leadership team you as a church as a leadership team you ought to be in the throes of planning ought to be in the throes of planning ought to be in the throes of planning your Easter and so from a marketing and your Easter and so from a marketing and your Easter and so from a marketing and a Communications perspective we want to a Communications perspective we want to a Communications perspective we want to give you some tips some tools some give you some tips some tools some give you some tips some tools some tricks that you can use to reach more tricks that you can use to reach more tricks that you can use to reach more people this Easter so without any people this Easter so without any people this Easter so without any further Ado Jason why don't you talk a further Ado Jason why don't you talk a further Ado Jason why don't you talk a little bit about the first thing that little bit about the first thing that little bit about the first thing that churches need to do to reach more people churches need to do to reach more people churches need to do to reach more people for Easter this year well and I'll tell for Easter this year well and I'll tell for Easter this year well and I'll tell you let's just add on to that because you let's just add on to that because you let's just add on to that because any these five things they apply to any these five things they apply to any these five things they apply to anything that you have big going at your anything that you have big going at your anything that you have big going at your church church church Easter Christmas uh you know a new big Easter Christmas uh you know a new big Easter Christmas uh you know a new big e-conference or an event you're having e-conference or an event you're having e-conference or an event you're having on so just keep that in mind the very on so just keep that in mind the very on so just keep that in mind the very first thing and this the reason why this first thing and this the reason why this first thing and this the reason why this is number one on the list is because I is number one on the list is because I is number one on the list is because I find most churches just forget about it find most churches just forget about it find most churches just forget about it yet it's probably the biggest and best yet it's probably the biggest and best yet it's probably the biggest and best thing you can do that's free thing you can do that's free thing you can do that's free are you ready for this one are you ready for this one are you ready for this one your Google business profile used to be your Google business profile used to be your Google business profile used to be called Google my business you have one called Google my business you have one called Google my business you have one because every business has one that because every business has one that because every business has one that Google knows about and they know about Google knows about and they know about Google knows about and they know about almost all of them and and you have an

  3. almost all of them and and you have an almost all of them and and you have an opportunity to actually promote your opportunity to actually promote your opportunity to actually promote your event on your Google business profile so event on your Google business profile so event on your Google business profile so you need to figure out who the owner is you need to figure out who the owner is you need to figure out who the owner is of that profile and there's a little of that profile and there's a little of that profile and there's a little thing that says promote my business you thing that says promote my business you thing that says promote my business you click on that and it's like a little click on that and it's like a little click on that and it's like a little there's three options you click on there's three options you click on there's three options you click on promote my event you can add all the promote my event you can add all the promote my event you can add all the details to that to that little posting details to that to that little posting details to that to that little posting once you post that once you post that once you post that oh it gets really really exciting oh it gets really really exciting oh it gets really really exciting because it not only just does it show up because it not only just does it show up because it not only just does it show up on on your Google business profile you on on your Google business profile you on on your Google business profile you know what it does it throws your know what it does it throws your know what it does it throws your calendar event and all kinds of other calendar event and all kinds of other calendar event and all kinds of other calendar events going on around your calendar events going on around your calendar events going on around your community community community right that's free that's free so you get right that's free that's free so you get right that's free that's free so you get tons and tons of exposure about your tons and tons of exposure about your tons and tons of exposure about your Easter event and if somebody clicks on Easter event and if somebody clicks on Easter event and if somebody clicks on that they're headed over to your Google that they're headed over to your Google that they're headed over to your Google business profile they can click on your business profile they can click on your business profile they can click on your website they can learn all about you and website they can learn all about you and website they can learn all about you and that didn't cost it cost you a you know that didn't cost it cost you a you know that didn't cost it cost you a you know 10 minutes at the most you should do 10 minutes at the most you should do 10 minutes at the most you should do that for every event you have that's the that for every event you have that's the that for every event you have that's the first thing yep yeah you get the first thing yep yeah you get the first thing yep yeah you get the short-term benefit is that your events short-term benefit is that your events short-term benefit is that your events will show up in directories and in local will show up in directories and in local will show up in directories and in local searches when people are searching for searches when people are searching for searches when people are searching for events try this out if you're at your events try this out if you're at your events try this out if you're at your desk right now desk right now desk right now um if you're in your car driving don't um if you're in your car driving don't um if you're in your car driving don't do this but if you're at your desk right do this but if you're at your desk right do this but if you're at your desk right now Google now Google now Google um family events near me or music events um family events near me or music events um family events near me or music events near me or Easter events near me and near me or Easter events near me and near me or Easter events near me and Google will provide you an actual list Google will provide you an actual list Google will provide you an actual list of events that are in your local area of events that are in your local area of events that are in your local area now you can add local schema markup and now you can add local schema markup and now you can add local schema markup and structured data to your website to structured data to your website to structured data to your website to promote your events but it's a whole lot

  4. promote your events but it's a whole lot promote your events but it's a whole lot easier just to add it to your Google easier just to add it to your Google easier just to add it to your Google business profile some of the other business profile some of the other business profile some of the other things that we are going to share with things that we are going to share with things that we are going to share with you today secondly though I want to you today secondly though I want to you today secondly though I want to mention too Jason because you mentioned mention too Jason because you mentioned mention too Jason because you mentioned that every event on your Church's that every event on your Church's that every event on your Church's calendar that's got sort of an Outreach calendar that's got sort of an Outreach calendar that's got sort of an Outreach Focus to it ought to be promoted in your Focus to it ought to be promoted in your Focus to it ought to be promoted in your Google business profile what this Google business profile what this Google business profile what this actually does when you're actively using actually does when you're actively using actually does when you're actively using your Google business profile Google will your Google business profile Google will your Google business profile Google will actually reward you with more local SE actually reward you with more local SE actually reward you with more local SE juice in general and you'll show up juice in general and you'll show up juice in general and you'll show up higher in those local search rankings higher in those local search rankings higher in those local search rankings when people are searching for a church when people are searching for a church when people are searching for a church so you get the short-term benefit of so you get the short-term benefit of so you get the short-term benefit of your event showing up in those local your event showing up in those local your event showing up in those local event and directory listings the event and directory listings the event and directory listings the long-term benefit is that Google sees long-term benefit is that Google sees long-term benefit is that Google sees that you're willing to play in their that you're willing to play in their that you're willing to play in their sandbox and if you're willing to play in sandbox and if you're willing to play in sandbox and if you're willing to play in their sandbox they will reward you for their sandbox they will reward you for their sandbox they will reward you for that so the first way that your church that so the first way that your church that so the first way that your church can leverage your digital presence to can leverage your digital presence to can leverage your digital presence to reach more people for Easter is posting reach more people for Easter is posting reach more people for Easter is posting your Easter event your services or any your Easter event your services or any your Easter event your services or any other events that you have going on other events that you have going on other events that you have going on around Easter on your Google business around Easter on your Google business around Easter on your Google business profile what's number two Mr Hamrock I profile what's number two Mr Hamrock I profile what's number two Mr Hamrock I like this one I just was talking to the like this one I just was talking to the like this one I just was talking to the church the other day and a year ago we church the other day and a year ago we church the other day and a year ago we had the same conversation and they have had the same conversation and they have had the same conversation and they have this amazing event called an Easter egg this amazing event called an Easter egg this amazing event called an Easter egg drop right y'all all of us have probably drop right y'all all of us have probably drop right y'all all of us have probably been a part of that with little kids been a part of that with little kids been a part of that with little kids right you go to some Easter egg hunt or right you go to some Easter egg hunt or right you go to some Easter egg hunt or they drop eggs or whatever it's and you they drop eggs or whatever it's and you they drop eggs or whatever it's and you get thousands and thousands and get thousands and thousands and get thousands and thousands and thousands of people will come onto your thousands of people will come onto your thousands of people will come onto your campus which is great campus which is great campus which is great um I love that so this in this call he um I love that so this in this call he um I love that so this in this call he said hey we recognized last year we did said hey we recognized last year we did said hey we recognized last year we did this thing and had a ton of people and this thing and had a ton of people and this thing and had a ton of people and then they all left and we didn't know then they all left and we didn't know then they all left and we didn't know who they were

  5. who they were who they were and I said yeah you should have done and I said yeah you should have done and I said yeah you should have done something about that this is what you something about that this is what you something about that this is what you should have done and so this year had should have done and so this year had should have done and so this year had the same conversation goes Jason we're the same conversation goes Jason we're the same conversation goes Jason we're the on this side of Easter what do we the on this side of Easter what do we the on this side of Easter what do we need to do to try to collect some names need to do to try to collect some names need to do to try to collect some names and emails and information about the and emails and information about the and emails and information about the people who are going to come to our people who are going to come to our people who are going to come to our campus for an egg drop and I said it's campus for an egg drop and I said it's campus for an egg drop and I said it's easy easy easy make him register he goes all right well make him register he goes all right well make him register he goes all right well how do we do that I go well I don't how do we do that I go well I don't how do we do that I go well I don't think I would send people to your think I would send people to your think I would send people to your website to register adding their name website to register adding their name website to register adding their name email maybe even a cell phone how many email maybe even a cell phone how many email maybe even a cell phone how many kids they're going to bring because kids they're going to bring because kids they're going to bring because that's a little bit intimidating because that's a little bit intimidating because that's a little bit intimidating because they don't know you what I recommend is they don't know you what I recommend is they don't know you what I recommend is something like Eventbrite right people something like Eventbrite right people something like Eventbrite right people are more conditioned to use event right are more conditioned to use event right are more conditioned to use event right they're it's a it's lower barrier they're it's a it's lower barrier they're it's a it's lower barrier they're they trust it they may not trust they're they trust it they may not trust they're they trust it they may not trust your website but you can still grab that your website but you can still grab that your website but you can still grab that data so I always encourage you to to use data so I always encourage you to to use data so I always encourage you to to use something like Eventbrite because now something like Eventbrite because now something like Eventbrite because now you're capturing their name their email you're capturing their name their email you're capturing their name their email their cell phone and maybe ask how many their cell phone and maybe ask how many their cell phone and maybe ask how many you know how many kids they're gonna you know how many kids they're gonna you know how many kids they're gonna have so you get some kind of an idea have so you get some kind of an idea have so you get some kind of an idea that is an amazing tool that allows you that is an amazing tool that allows you that is an amazing tool that allows you to to collect names and emails there's to to collect names and emails there's to to collect names and emails there's more benefit to it you want to talk more benefit to it you want to talk more benefit to it you want to talk about the more benefit you get from it about the more benefit you get from it about the more benefit you get from it yeah for sure I mean not too different yeah for sure I mean not too different yeah for sure I mean not too different than the local search benefit that you than the local search benefit that you than the local search benefit that you have when you add your events to your have when you add your events to your have when you add your events to your Google business profile but guess what Google business profile but guess what Google business profile but guess what if you post on Eventbrite and another if you post on Eventbrite and another if you post on Eventbrite and another one that's very similar is called all one that's very similar is called all one that's very similar is called all events people tend to be a little less events people tend to be a little less events people tend to be a little less familiar with all events but I do see it familiar with all events but I do see it familiar with all events but I do see it popping up more and more now but when popping up more and more now but when popping up more and more now but when you post your events there you will you post your events there you will you post your events there you will again show up in those local searches if again show up in those local searches if again show up in those local searches if you search Easter activities near me in

  6. you search Easter activities near me in you search Easter activities near me in Google and then you start scrolling Google and then you start scrolling Google and then you start scrolling through those events you'll see that a through those events you'll see that a through those events you'll see that a lot of them are listed in Eventbrite and lot of them are listed in Eventbrite and lot of them are listed in Eventbrite and all events which automatically puts all events which automatically puts all events which automatically puts local schema markup and structured data local schema markup and structured data local schema markup and structured data on your event page in all events which on your event page in all events which on your event page in all events which is how Google pulls that information is how Google pulls that information is how Google pulls that information okay so you'll show up in more searches okay so you'll show up in more searches okay so you'll show up in more searches I think too A lot of people when they're I think too A lot of people when they're I think too A lot of people when they're just looking for stuff to do they go to just looking for stuff to do they go to just looking for stuff to do they go to those websites just to look for stuff to those websites just to look for stuff to those websites just to look for stuff to do for their family and they can search do for their family and they can search do for their family and they can search by category they can search by you know by category they can search by you know by category they can search by you know date range they can search by free or date range they can search by free or date range they can search by free or paid and so if you've got a free event paid and so if you've got a free event paid and so if you've got a free event that you've posted an event right number that you've posted an event right number that you've posted an event right number one it's free to you but secondly people one it's free to you but secondly people one it's free to you but secondly people are actively you know scouring those are actively you know scouring those are actively you know scouring those websites searching those websites to websites searching those websites to websites searching those websites to find events and activities that are in find events and activities that are in find events and activities that are in their area that they can bring their their area that they can bring their their area that they can bring their family to family to family to um I want to follow up to what you said um I want to follow up to what you said um I want to follow up to what you said about the registration but I'll let you about the registration but I'll let you about the registration but I'll let you go ahead did you have a thought well go ahead did you have a thought well go ahead did you have a thought well there's yeah they're good there's yeah they're good there's yeah they're good they're good to use Eventbrite as your they're good to use Eventbrite as your they're good to use Eventbrite as your advertising tool that's free but second advertising tool that's free but second advertising tool that's free but second and almost probably just as important and almost probably just as important and almost probably just as important you actually collect a name an email a you actually collect a name an email a you actually collect a name an email a cell phone of the people who are walking cell phone of the people who are walking cell phone of the people who are walking onto your property and then going home onto your property and then going home onto your property and then going home right so now you can follow up with them right so now you can follow up with them right so now you can follow up with them it's it's I would do that every single it's it's I would do that every single it's it's I would do that every single time okay let's take this to another time okay let's take this to another time okay let's take this to another level though because this is a this is level though because this is a this is level though because this is a this is actually a deficiency I see with a lot actually a deficiency I see with a lot actually a deficiency I see with a lot of churches I actually was responding to of churches I actually was responding to of churches I actually was responding to an email this morning about a certain an email this morning about a certain an email this morning about a certain type of AD campaign and this type of AD campaign and this type of AD campaign and this communications director at this church communications director at this church communications director at this church was asking me for you know actual data was asking me for you know actual data was asking me for you know actual data so how many people ran a campaign like

  7. so how many people ran a campaign like so how many people ran a campaign like this that actually saw somebody go this that actually saw somebody go this that actually saw somebody go through this process and actually show through this process and actually show through this process and actually show up at their church and I'm like you know up at their church and I'm like you know up at their church and I'm like you know I wish I could tell you but the reality I wish I could tell you but the reality I wish I could tell you but the reality is is either most churches do a very is is either most churches do a very is is either most churches do a very very poor job or have a very difficult very poor job or have a very difficult very poor job or have a very difficult time tracking that kind of data here's time tracking that kind of data here's time tracking that kind of data here's the deal if you ask people to RSVP on the deal if you ask people to RSVP on the deal if you ask people to RSVP on Eventbrite or all events you can build Eventbrite or all events you can build Eventbrite or all events you can build an email sequence in Eventbrite to an email sequence in Eventbrite to an email sequence in Eventbrite to remind them of the event and in that remind them of the event and in that remind them of the event and in that email sequence include having them bring email sequence include having them bring email sequence include having them bring their ticket and present it to your their ticket and present it to your their ticket and present it to your welcome center or to your ticket booth welcome center or to your ticket booth welcome center or to your ticket booth or what have you and entered into a or what have you and entered into a or what have you and entered into a drawing to when I iPad or an Amazon gift drawing to when I iPad or an Amazon gift drawing to when I iPad or an Amazon gift card or something of that nature because card or something of that nature because card or something of that nature because now you've done two things not only have now you've done two things not only have now you've done two things not only have you collected their email address and you collected their email address and you collected their email address and their name so that you can build an their name so that you can build an their name so that you can build an email nurture campaign invite them to email nurture campaign invite them to email nurture campaign invite them to future events whatever it is you're future events whatever it is you're future events whatever it is you're going to do but you can actually verify going to do but you can actually verify going to do but you can actually verify that they showed up because they showed that they showed up because they showed that they showed up because they showed up with their ticket then they gave it up with their ticket then they gave it up with their ticket then they gave it to you so that you could you know put it to you so that you could you know put it to you so that you could you know put it in their drawing to win the prize like in their drawing to win the prize like in their drawing to win the prize like that's the goal this one thing to have a that's the goal this one thing to have a that's the goal this one thing to have a thousand people register for your event thousand people register for your event thousand people register for your event on Eventbrite it's another thing to know on Eventbrite it's another thing to know on Eventbrite it's another thing to know actually who showed up when the tickets actually who showed up when the tickets actually who showed up when the tickets are free there's no barrier to entry a are free there's no barrier to entry a are free there's no barrier to entry a lot of people might register for tickets lot of people might register for tickets lot of people might register for tickets or RSVP but they might not actually show or RSVP but they might not actually show or RSVP but they might not actually show up so take that extra step and email up so take that extra step and email up so take that extra step and email them once they've rsvp'd remind them to them once they've rsvp'd remind them to them once they've rsvp'd remind them to bring their tickets give them a very bring their tickets give them a very bring their tickets give them a very specific place to do that collect those specific place to do that collect those specific place to do that collect those tickets so that you can verify that tickets so that you can verify that tickets so that you can verify that those people actually showed up yep yep those people actually showed up yep yep those people actually showed up yep yep it's a funnel right it's a funnel you're it's a funnel right it's a funnel you're it's a funnel right it's a funnel you're trying to connect people at the very top

  8. trying to connect people at the very top trying to connect people at the very top and then funnel them down to where they and then funnel them down to where they and then funnel them down to where they might be sitting in a seat someday yeah might be sitting in a seat someday yeah might be sitting in a seat someday yeah absolutely and by the way absolutely and by the way absolutely and by the way um those things are things that ball um those things are things that ball um those things are things that ball Volunteers in your church can do I'm Volunteers in your church can do I'm Volunteers in your church can do I'm just going to mention that because I just going to mention that because I just going to mention that because I know if you're a staff member you're know if you're a staff member you're know if you're a staff member you're listening to this and you're going I'm listening to this and you're going I'm listening to this and you're going I'm already overwhelmed that's just one more already overwhelmed that's just one more already overwhelmed that's just one more thing for me to have to do you know what thing for me to have to do you know what thing for me to have to do you know what those are things that volunteers can those are things that volunteers can those are things that volunteers can manage so use volunteers where you can manage so use volunteers where you can manage so use volunteers where you can you let them use their god-given gifts you let them use their god-given gifts you let them use their god-given gifts talents and abilities to help move the talents and abilities to help move the talents and abilities to help move the needle in your church it doesn't have to needle in your church it doesn't have to needle in your church it doesn't have to be all you just the paid staff okay that be all you just the paid staff okay that be all you just the paid staff okay that was number two posting events to was number two posting events to was number two posting events to Eventbrite or all events let's go to the Eventbrite or all events let's go to the Eventbrite or all events let's go to the third of the five things that we're third of the five things that we're third of the five things that we're going to talk about that will help you going to talk about that will help you going to talk about that will help you leverage your digital presence to reach leverage your digital presence to reach leverage your digital presence to reach more people for Jesus this year at more people for Jesus this year at more people for Jesus this year at Easter what's the third one Jason well Easter what's the third one Jason well Easter what's the third one Jason well you know I email's still incredibly you know I email's still incredibly you know I email's still incredibly powerful it's the best it's one of the powerful it's the best it's one of the powerful it's the best it's one of the best ways to connect with people because best ways to connect with people because best ways to connect with people because I don't know about you Bart but I don't know about you Bart but I don't know about you Bart but I I have several email accounts and I my I I have several email accounts and I my I I have several email accounts and I my life revolves around email I don't like life revolves around email I don't like life revolves around email I don't like it but it just is the fact that that's it but it just is the fact that that's it but it just is the fact that that's how you connect with me and so utilize how you connect with me and so utilize how you connect with me and so utilize your email list is like a no-brainer your email list is like a no-brainer your email list is like a no-brainer right uh and and I and as you do these right uh and and I and as you do these right uh and and I and as you do these things we just talked about like things we just talked about like things we just talked about like Eventbrite you're adding more emails to Eventbrite you're adding more emails to Eventbrite you're adding more emails to your list and so you want to take your list and so you want to take your list and so you want to take advantage of that and I actually have a advantage of that and I actually have a advantage of that and I actually have a church I just talked to this morning church I just talked to this morning church I just talked to this morning that's uh they're over in Kentucky and that's uh they're over in Kentucky and that's uh they're over in Kentucky and so smart of him because he's not just so smart of him because he's not just so smart of him because he's not just he's not just he's collecting emails he's not just he's collecting emails he's not just he's collecting emails through different campaigns that we're through different campaigns that we're through different campaigns that we're running with him and he's not just running with him and he's not just running with him and he's not just inviting him to church inviting him to church inviting him to church he's actually sending them very helpful he's actually sending them very helpful he's actually sending them very helpful emails around like felt need content

  9. emails around like felt need content emails around like felt need content right so he's maintaining a relationship right so he's maintaining a relationship right so he's maintaining a relationship with them and he is getting really good with them and he is getting really good with them and he is getting really good uh open rates like 50 to 55 open range uh open rates like 50 to 55 open range uh open rates like 50 to 55 open range which is pretty good on a cold list that which is pretty good on a cold list that which is pretty good on a cold list that we've acquired through different things we've acquired through different things we've acquired through different things that we run from him and even probably that we run from him and even probably that we run from him and even probably better than that his unsubscribe rate is better than that his unsubscribe rate is better than that his unsubscribe rate is extremely low so anytime he sends out an extremely low so anytime he sends out an extremely low so anytime he sends out an email he just gets a handful of people email he just gets a handful of people email he just gets a handful of people who unsubscribe which is great and so I who unsubscribe which is great and so I who unsubscribe which is great and so I want to use your email list right to want to use your email list right to want to use your email list right to communicate and invite people obviously communicate and invite people obviously communicate and invite people obviously you want to do that and you have them you want to do that and you have them you want to do that and you have them share it they can they can pass it on share it they can they can pass it on share it they can they can pass it on and they can share it with other people and they can share it with other people and they can share it with other people so there's probably two different kinds so there's probably two different kinds so there's probably two different kinds of email lists we're talking about here of email lists we're talking about here of email lists we're talking about here and maybe you have another one but I'm and maybe you have another one but I'm and maybe you have another one but I'm thinking about your congregation to send thinking about your congregation to send thinking about your congregation to send emails to have them invite their friends emails to have them invite their friends emails to have them invite their friends and family and neighbors and co-workers and family and neighbors and co-workers and family and neighbors and co-workers but then you have your other list that but then you have your other list that but then you have your other list that you've acquired that's a little bit more you've acquired that's a little bit more you've acquired that's a little bit more of a lead generated list where you're of a lead generated list where you're of a lead generated list where you're trying to just keep keep the trying to just keep keep the trying to just keep keep the communication going with them and and communication going with them and and communication going with them and and hoping they show up but you've got to be hoping they show up but you've got to be hoping they show up but you've got to be really intentional about that there's really intentional about that there's really intentional about that there's some there's some things you can do so some there's some things you can do so some there's some things you can do so Bart talk about the different ideas in Bart talk about the different ideas in Bart talk about the different ideas in terms of sequences that you should think terms of sequences that you should think terms of sequences that you should think about yeah you know I think it was about yeah you know I think it was about yeah you know I think it was Carrie newhoff that I heard say this uh Carrie newhoff that I heard say this uh Carrie newhoff that I heard say this uh years ago uh related to his blog post years ago uh related to his blog post years ago uh related to his blog post and the emails that he sends out and and and the emails that he sends out and and and the emails that he sends out and and he made some reference to the fact that he made some reference to the fact that he made some reference to the fact that he says before I hit send on any email I he says before I hit send on any email I he says before I hit send on any email I always ask myself the question am I always ask myself the question am I always ask myself the question am I adding value am I adding value by adding value am I adding value by adding value am I adding value by sending this email I think as churches sending this email I think as churches sending this email I think as churches um we need to ask that question more

  10. um we need to ask that question more um we need to ask that question more often um because an invitation to church often um because an invitation to church often um because an invitation to church or an invitation to an event is not or an invitation to an event is not or an invitation to an event is not always adding value now the event itself always adding value now the event itself always adding value now the event itself and the church the service the worship and the church the service the worship and the church the service the worship experience itself is the benefit that experience itself is the benefit that experience itself is the benefit that the email is not so what I like to do is the email is not so what I like to do is the email is not so what I like to do is think through the emails that you send think through the emails that you send think through the emails that you send both to your own internal ring one both to your own internal ring one both to your own internal ring one audience and those that are part of audience and those that are part of audience and those that are part of these uh nurture lists that you've built these uh nurture lists that you've built these uh nurture lists that you've built through some of the ad campaigns and through some of the ad campaigns and through some of the ad campaigns and lead generation that you've done and lead generation that you've done and lead generation that you've done and think about how the emails that you're think about how the emails that you're think about how the emails that you're writing that you're putting together writing that you're putting together writing that you're putting together sending how are they adding value so I sending how are they adding value so I sending how are they adding value so I love the idea of thinking about Easter love the idea of thinking about Easter love the idea of thinking about Easter we're 90 days 87 days away at the time we're 90 days 87 days away at the time we're 90 days 87 days away at the time that we're recording this you know when that we're recording this you know when that we're recording this you know when you get five weeks six weeks out from you get five weeks six weeks out from you get five weeks six weeks out from Easter Could you actually have like a Easter Could you actually have like a Easter Could you actually have like a five or six week 10 email sequence that five or six week 10 email sequence that five or six week 10 email sequence that actually disciples people and their actually disciples people and their actually disciples people and their hearts towards Easter rather than simply hearts towards Easter rather than simply hearts towards Easter rather than simply just putting your Easter services as a just putting your Easter services as a just putting your Easter services as a line item in your General weekly email line item in your General weekly email line item in your General weekly email that goes out that has all the other that goes out that has all the other that goes out that has all the other events and activities crammed in between events and activities crammed in between events and activities crammed in between Youth Camp and summer camp and Divorce Youth Camp and summer camp and Divorce Youth Camp and summer camp and Divorce Care and grief share and all the other Care and grief share and all the other Care and grief share and all the other things yeah you're going to promote it things yeah you're going to promote it things yeah you're going to promote it in your regular Weekly Newsletter but in your regular Weekly Newsletter but in your regular Weekly Newsletter but could you actually create an email could you actually create an email could you actually create an email sequence that actually disciples people sequence that actually disciples people sequence that actually disciples people towards Easter reminding them of the towards Easter reminding them of the towards Easter reminding them of the importance of Easter and actually importance of Easter and actually importance of Easter and actually helping prepare them for what God is helping prepare them for what God is helping prepare them for what God is going to do in your church and in their going to do in your church and in their going to do in your church and in their hearts at Easter you can share through hearts at Easter you can share through hearts at Easter you can share through devotionals you can share personal

  11. devotionals you can share personal devotionals you can share personal testimonies and stories you can create testimonies and stories you can create testimonies and stories you can create teasers for the content that you might teasers for the content that you might teasers for the content that you might be preaching or teaching or or doing on be preaching or teaching or or doing on be preaching or teaching or or doing on Easter Sunday but I just challenge you Easter Sunday but I just challenge you Easter Sunday but I just challenge you to ask that question whether that's that to ask that question whether that's that to ask that question whether that's that nurture campaign that you're building or nurture campaign that you're building or nurture campaign that you're building or it's the internal email that you're it's the internal email that you're it's the internal email that you're sending am I adding value one of the sending am I adding value one of the sending am I adding value one of the things we organizationally are working things we organizationally are working things we organizationally are working towards and we're going to do a podcast towards and we're going to do a podcast towards and we're going to do a podcast episode about this in the upcoming weeks episode about this in the upcoming weeks episode about this in the upcoming weeks I think I mentioned this in a previous I think I mentioned this in a previous I think I mentioned this in a previous episode then that is story based emails episode then that is story based emails episode then that is story based emails we're going to get one of our teammates we're going to get one of our teammates we're going to get one of our teammates Maddie Hall on our team because she's Maddie Hall on our team because she's Maddie Hall on our team because she's working with our communications working with our communications working with our communications consultant team to work with churches to consultant team to work with churches to consultant team to work with churches to help them build email process that is help them build email process that is help them build email process that is more storytelling rather than just being more storytelling rather than just being more storytelling rather than just being a digital bulletin and so I just want to a digital bulletin and so I just want to a digital bulletin and so I just want to challenge you to think about that as you challenge you to think about that as you challenge you to think about that as you prepare for Easter using these email prepare for Easter using these email prepare for Easter using these email lists there's a lot of power in it lists there's a lot of power in it lists there's a lot of power in it people will read it and the more value people will read it and the more value people will read it and the more value you're adding in those emails the higher you're adding in those emails the higher you're adding in those emails the higher your open rate the higher your your open rate the higher your your open rate the higher your click-through rate and the more engaged click-through rate and the more engaged click-through rate and the more engaged people will be people will be people will be yeah love it I you know I I think you I yeah love it I you know I I think you I yeah love it I you know I I think you I just echoed that what you just said it's just echoed that what you just said it's just echoed that what you just said it's not about just pushing out your service not about just pushing out your service not about just pushing out your service times that's kind of self-serving for times that's kind of self-serving for times that's kind of self-serving for yourself we're just trying to we want a yourself we're just trying to we want a yourself we're just trying to we want a lot more cheeks in the seats of course lot more cheeks in the seats of course lot more cheeks in the seats of course you do but that doesn't provide value to you do but that doesn't provide value to you do but that doesn't provide value to the person so what if you sent an email the person so what if you sent an email the person so what if you sent an email that said hey uh we all we have this that said hey uh we all we have this that said hey uh we all we have this cool like activity kit for your family cool like activity kit for your family cool like activity kit for your family right go go have fun with it and share right go go have fun with it and share right go go have fun with it and share it around oh and by the way Easter's it around oh and by the way Easter's it around oh and by the way Easter's coming up and these are the service coming up and these are the service coming up and these are the service times click here to learn more times click here to learn more times click here to learn more right that was so that's way more value

  12. right that was so that's way more value right that was so that's way more value for your user than just reminder for your user than just reminder for your user than just reminder Easter's coming up well don't we know Easter's coming up well don't we know Easter's coming up well don't we know that it's April 8th I think it is right that it's April 8th I think it is right that it's April 8th I think it is right so we already know that you're you're so we already know that you're you're so we already know that you're you're wasting your you my time by looking at wasting your you my time by looking at wasting your you my time by looking at this email I'm not probably gonna look this email I'm not probably gonna look this email I'm not probably gonna look at your emails anymore right because at your emails anymore right because at your emails anymore right because it's you're just wasting my time so you it's you're just wasting my time so you it's you're just wasting my time so you got to really think through that and got to really think through that and got to really think through that and that'll help you actually grow your list that'll help you actually grow your list that'll help you actually grow your list is it actually April 8th we better is it actually April 8th we better is it actually April 8th we better verify that yeah I'm checking my verify that yeah I'm checking my verify that yeah I'm checking my calendar right now because you know we calendar right now because you know we calendar right now because you know we want to make sure we're probably no it's want to make sure we're probably no it's want to make sure we're probably no it's April 9th so you just gave everybody April 9th so you just gave everybody April 9th so you just gave everybody on a heart attack because they just lost on a heart attack because they just lost on a heart attack because they just lost today okay so Saturday okay I'm sorry today okay so Saturday okay I'm sorry today okay so Saturday okay I'm sorry because most churches have a Saturday because most churches have a Saturday because most churches have a Saturday and Sunday so April 8th April 9th my bad and Sunday so April 8th April 9th my bad and Sunday so April 8th April 9th my bad yeah yeah there we go I just everybody's yeah yeah there we go I just everybody's yeah yeah there we go I just everybody's like I've got one less day than I like I've got one less day than I like I've got one less day than I thought I had no it's all good it's like thought I had no it's all good it's like thought I had no it's all good it's like all night okay all right all night okay all right all night okay all right um number three of our list of five was um number three of our list of five was um number three of our list of five was use your email list use your email list use your email list um my notes actually here on our our um my notes actually here on our our um my notes actually here on our our notes say duh okay I'll just leave it at notes say duh okay I'll just leave it at notes say duh okay I'll just leave it at that all right Jason what's number for that all right Jason what's number for that all right Jason what's number for this might also be a duh but let's let's this might also be a duh but let's let's this might also be a duh but let's let's explore it on number four I I think you explore it on number four I I think you explore it on number four I I think you know I stand on this one and I I preach know I stand on this one and I I preach know I stand on this one and I I preach it all the time to the churches that I it all the time to the churches that I it all the time to the churches that I get to talk with and and that is our own get to talk with and and that is our own get to talk with and and that is our own people people people our own people I'd actually probably put our own people I'd actually probably put our own people I'd actually probably put next to using your Google business next to using your Google business next to using your Google business profile which not a lot of churches use profile which not a lot of churches use profile which not a lot of churches use which is free your second one probably which is free your second one probably which is free your second one probably should be second but we put down here at should be second but we put down here at should be second but we put down here at number four is your own people number four is your own people number four is your own people that's your best resource to help grow that's your best resource to help grow that's your best resource to help grow your church

  13. your church your church who should be the most excited about who should be the most excited about who should be the most excited about your church other than you know the your church other than you know the your church other than you know the elders and leading pastor and staff your elders and leading pastor and staff your elders and leading pastor and staff your people right they go to your church and people right they go to your church and people right they go to your church and so you want to utilize them and you want so you want to utilize them and you want so you want to utilize them and you want to equip them and you want to train them to equip them and you want to train them to equip them and you want to train them you want to use them to bring and invite you want to use them to bring and invite you want to use them to bring and invite you know their their neighbors you know you know their their neighbors you know you know their their neighbors you know in-laws co-workers whatever because they in-laws co-workers whatever because they in-laws co-workers whatever because they have they have influence and if it's have they have influence and if it's have they have influence and if it's it's it's kind of a true truism that if it's it's kind of a true truism that if it's it's kind of a true truism that if you invite somebody they're more likely you invite somebody they're more likely you invite somebody they're more likely to come with you if you don't we know to come with you if you don't we know to come with you if you don't we know that we know the odds of if you don't that we know the odds of if you don't that we know the odds of if you don't invite them invite them invite them they're not coming with me right duh but they're not coming with me right duh but they're not coming with me right duh but if you invite them you at least have a if you invite them you at least have a if you invite them you at least have a good chance of them showing up or at good chance of them showing up or at good chance of them showing up or at least give them a handout card least give them a handout card least give them a handout card I love this medium there's nothing wrong I love this medium there's nothing wrong I love this medium there's nothing wrong with printing handout cards in fact at with printing handout cards in fact at with printing handout cards in fact at the church I used to work with what the church I used to work with what the church I used to work with what often we would have is we would print a often we would have is we would print a often we would have is we would print a handout card that was mirrored it was a handout card that was mirrored it was a handout card that was mirrored it was a mirrored image and it was a perf right mirrored image and it was a perf right mirrored image and it was a perf right down the middle down the middle down the middle so that you basically would break that so that you basically would break that so that you basically would break that into it's identical you break it into into it's identical you break it into into it's identical you break it into and then this one this one goes on your and then this one this one goes on your and then this one this one goes on your fridge for you and your family and this fridge for you and your family and this fridge for you and your family and this one goes to that one person not 20 that one goes to that one person not 20 that one goes to that one person not 20 that one person you're gonna invite to church one person you're gonna invite to church one person you're gonna invite to church if your congregation would do that you if your congregation would do that you if your congregation would do that you literally would double the amount of literally would double the amount of literally would double the amount of invitations you have of your own people invitations you have of your own people invitations you have of your own people if you think about that that's huge now if you think about that that's huge now if you think about that that's huge now here's the deal here's the deal here's the deal don't do it just at Easter and Christmas don't do it just at Easter and Christmas don't do it just at Easter and Christmas it's all about conditioning and training it's all about conditioning and training it's all about conditioning and training this is what we're mandated to do go this is what we're mandated to do go this is what we're mandated to do go share tell that's that's my job that's

  14. share tell that's that's my job that's share tell that's that's my job that's your job if you're a Christ follower your job if you're a Christ follower your job if you're a Christ follower that's your job we we got that mandate that's your job we we got that mandate that's your job we we got that mandate from him so we're just talking about a from him so we're just talking about a from him so we're just talking about a tool you can put in your your people's tool you can put in your your people's tool you can put in your your people's hands that they can easily go and and do hands that they can easily go and and do hands that they can easily go and and do that and I know a lot of churches do that and I know a lot of churches do that and I know a lot of churches do that but I think sometimes we lose we that but I think sometimes we lose we that but I think sometimes we lose we lose the value of really what that means lose the value of really what that means lose the value of really what that means even if 10 of your congregation does even if 10 of your congregation does even if 10 of your congregation does that that that you're gonna you're gonna have you're you're gonna you're gonna have you're you're gonna you're gonna have you're gonna burst into seams with a lot of new gonna burst into seams with a lot of new gonna burst into seams with a lot of new people at Easter time so it's probably people at Easter time so it's probably people at Easter time so it's probably my favorite thing and they're cheap you my favorite thing and they're cheap you my favorite thing and they're cheap you know they're very very cheap yeah know they're very very cheap yeah know they're very very cheap yeah printing cards these days is very cheap printing cards these days is very cheap printing cards these days is very cheap and they don't even have to be like big and they don't even have to be like big and they don't even have to be like big fancy cards just like a business card or fancy cards just like a business card or fancy cards just like a business card or a two inch by two inch square with a QR a two inch by two inch square with a QR a two inch by two inch square with a QR code on it that leads to your amazing code on it that leads to your amazing code on it that leads to your amazing landing page we're gonna talk about landing page we're gonna talk about landing page we're gonna talk about landing pages in just a moment but I landing pages in just a moment but I landing pages in just a moment but I think you know the personal limitation think you know the personal limitation think you know the personal limitation Jason when I was pastoring my last Jason when I was pastoring my last Jason when I was pastoring my last Church uh we would do cards for Church uh we would do cards for Church uh we would do cards for different events or teaching series or different events or teaching series or different events or teaching series or what have you and my script was the same what have you and my script was the same what have you and my script was the same every time today when you came in you every time today when you came in you every time today when you came in you got a card promoting Easter got a card promoting Easter got a card promoting Easter that card was not actually for you that that card was not actually for you that that card was not actually for you that card is for someone that you know that I card is for someone that you know that I card is for someone that you know that I don't know you are connected to a lot of don't know you are connected to a lot of don't know you are connected to a lot of people who need to hear the good news people who need to hear the good news people who need to hear the good news about Jesus they need a safe place where about Jesus they need a safe place where about Jesus they need a safe place where they can explore God faith the Bible they can explore God faith the Bible they can explore God faith the Bible they need a place where they can get they need a place where they can get they need a place where they can get their spiritual questions answered we their spiritual questions answered we their spiritual questions answered we think we've got a pretty good thing think we've got a pretty good thing think we've got a pretty good thing going here you do which is why you're going here you do which is why you're going here you do which is why you're here so go share it with somebody invite here so go share it with somebody invite here so go share it with somebody invite somebody to come we promise not to do somebody to come we promise not to do somebody to come we promise not to do anything to embarrass you when you bring anything to embarrass you when you bring anything to embarrass you when you bring your friends okay so invite your friends

  15. your friends okay so invite your friends your friends okay so invite your friends so the fourth point so that we can move so the fourth point so that we can move so the fourth point so that we can move on to number five the fourth point was on to number five the fourth point was on to number five the fourth point was use your own people and the subtext to use your own people and the subtext to use your own people and the subtext to that is equip them print a card print an that is equip them print a card print an that is equip them print a card print an invitation put something in their hand invitation put something in their hand invitation put something in their hand that they can use to invite people to that they can use to invite people to that they can use to invite people to your church this Easter okay what's your church this Easter okay what's your church this Easter okay what's number five yeah I I do a lot of number five yeah I I do a lot of number five yeah I I do a lot of Consulting and so um churches will you Consulting and so um churches will you Consulting and so um churches will you know hire me for an hour every couple of know hire me for an hour every couple of know hire me for an hour every couple of weeks and we talk strategy and I'm just weeks and we talk strategy and I'm just weeks and we talk strategy and I'm just I'm reminded of a church that I I just I'm reminded of a church that I I just I'm reminded of a church that I I just recently met with and uh over in Ohio recently met with and uh over in Ohio recently met with and uh over in Ohio and we we were talking about this and we we were talking about this and we we were talking about this strategy and and we we came off of strategy and and we we came off of strategy and and we we came off of Christmas and now we're looking at Christmas and now we're looking at Christmas and now we're looking at Easter and and I said you know Easter and and I said you know Easter and and I said you know when we talked about all the things when we talked about all the things when we talked about all the things they're doing they got really lost into they're doing they got really lost into they're doing they got really lost into all the different traditional ways you all the different traditional ways you all the different traditional ways you know Billboards and Direct Mail pieces know Billboards and Direct Mail pieces know Billboards and Direct Mail pieces and newspaper and radio and digital and and newspaper and radio and digital and and newspaper and radio and digital and I said yeah that's all great but you got I said yeah that's all great but you got I said yeah that's all great but you got to understand there's a strategy behind to understand there's a strategy behind to understand there's a strategy behind this thing and here's the strategy I get this thing and here's the strategy I get this thing and here's the strategy I get it I'm gonna go I'm gonna kind of go it I'm gonna go I'm gonna kind of go it I'm gonna go I'm gonna kind of go back and this is the last that number back and this is the last that number back and this is the last that number five five five you gotta you first of all you gotta you gotta you first of all you gotta you gotta you first of all you gotta have a a great event right you got to have a a great event right you got to have a a great event right you got to have a really good solid Easter have a really good solid Easter have a really good solid Easter experience so if I bring my friends I'm experience so if I bring my friends I'm experience so if I bring my friends I'm not embarrassed I don't want to be not embarrassed I don't want to be not embarrassed I don't want to be embarrassed because then I look bad you embarrassed because then I look bad you embarrassed because then I look bad you know my friends are like thanks for know my friends are like thanks for know my friends are like thanks for bringing me this this is a joke so bringing me this this is a joke so bringing me this this is a joke so obviously you got to make sure you have obviously you got to make sure you have obviously you got to make sure you have a you you have all all the cylinders a you you have all all the cylinders a you you have all all the cylinders Rock and rolling right Rock and rolling right Rock and rolling right and then you're saying to your to your and then you're saying to your to your and then you're saying to your to your congregation we we need you to go invite congregation we we need you to go invite congregation we we need you to go invite and bring and this is this is the camera

  16. and bring and this is this is the camera and bring and this is this is the camera this is number five we're going to this is number five we're going to this is number five we're going to support you by also doing some support you by also doing some support you by also doing some advertising so that if your friends get advertising so that if your friends get advertising so that if your friends get that invitation they might also see it that invitation they might also see it that invitation they might also see it on Facebook in Instagram in the Google on Facebook in Instagram in the Google on Facebook in Instagram in the Google Display Network Maybe on YouTube so the Display Network Maybe on YouTube so the Display Network Maybe on YouTube so the fifth one is doing some paid advertising fifth one is doing some paid advertising fifth one is doing some paid advertising we've talked about the the free we've talked about the the free we've talked about the the free resources in Google right and take resources in Google right and take resources in Google right and take advantage of that it's free you know advantage of that it's free you know advantage of that it's free you know using Eventbrite it's free we've talked using Eventbrite it's free we've talked using Eventbrite it's free we've talked about doing emails which is awesome and about doing emails which is awesome and about doing emails which is awesome and we've talked about invite cards your own we've talked about invite cards your own we've talked about invite cards your own people you support all that with digital people you support all that with digital people you support all that with digital ads I am a huge fan of using digital ads ads I am a huge fan of using digital ads ads I am a huge fan of using digital ads of course it takes money yeah I get it of course it takes money yeah I get it of course it takes money yeah I get it it's advertising or it's promotions how it's advertising or it's promotions how it's advertising or it's promotions how or it's Outreach if you don't like the or it's Outreach if you don't like the or it's Outreach if you don't like the word marketing or advertising use the word marketing or advertising use the word marketing or advertising use the word Outreach okay that's fine and make word Outreach okay that's fine and make word Outreach okay that's fine and make pastor happy pastor happy pastor happy but I'm a huge fan of it now let's break but I'm a huge fan of it now let's break but I'm a huge fan of it now let's break that down a little bit that down a little bit that down a little bit what's the pecking order what would I what's the pecking order what would I what's the pecking order what would I recommend if somebody says to me Jason recommend if somebody says to me Jason recommend if somebody says to me Jason we want to run a campaign what do you we want to run a campaign what do you we want to run a campaign what do you think is the best think is the best think is the best in in order to advertise I would say in in order to advertise I would say in in order to advertise I would say number one Google Display Network number one Google Display Network number one Google Display Network that to me Google Display Network if you that to me Google Display Network if you that to me Google Display Network if you run those campaigns in the Display run those campaigns in the Display run those campaigns in the Display Network I'm not joking you're going to Network I'm not joking you're going to Network I'm not joking you're going to hit 50 males and 50 females and you're hit 50 males and 50 females and you're hit 50 males and 50 females and you're gonna probably hit your target audience gonna probably hit your target audience gonna probably hit your target audience of about 20 mid 20s to Mid 40 year olds of about 20 mid 20s to Mid 40 year olds of about 20 mid 20s to Mid 40 year olds are going to click on you know 50 60 70 are going to click on you know 50 60 70 are going to click on you know 50 60 70 of those ads it happens all the time of those ads it happens all the time of those ads it happens all the time wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait wait what's the Google Display Network wait what's the Google Display Network wait what's the Google Display Network you keep saying this like everybody no

  17. you keep saying this like everybody no you keep saying this like everybody no no I'm seriously break that what is the no I'm seriously break that what is the no I'm seriously break that what is the Google Display Network and how does it Google Display Network and how does it Google Display Network and how does it differ from Google search ads uh thank differ from Google search ads uh thank differ from Google search ads uh thank you the Google Display Network is a you the Google Display Network is a you the Google Display Network is a network of websites games apps literally network of websites games apps literally network of websites games apps literally thousands and hundreds of thousands of thousands and hundreds of thousands of thousands and hundreds of thousands of these games apps and websites that say these games apps and websites that say these games apps and websites that say Hey Google we're okay with you Hey Google we're okay with you Hey Google we're okay with you displaying an ad on our website we want displaying an ad on our website we want displaying an ad on our website we want to be part of your network to be part of your network to be part of your network so if you go to you know I go to ESPN to so if you go to you know I go to ESPN to so if you go to you know I go to ESPN to check out Sports you'll see check out Sports you'll see check out Sports you'll see advertisements from like Nissan or advertisements from like Nissan or advertisements from like Nissan or Target that's the Display Network you Target that's the Display Network you Target that's the Display Network you can Geo Target and display and add your can Geo Target and display and add your can Geo Target and display and add your ad about your Easter services in the ad about your Easter services in the ad about your Easter services in the Display Network and Google is going to Display Network and Google is going to Display Network and Google is going to throw all those out on different throw all those out on different throw all those out on different websites games apps and it's great websites games apps and it's great websites games apps and it's great people click on that now they're on your people click on that now they're on your people click on that now they're on your website right and so when when you pay website right and so when when you pay website right and so when when you pay Google Google ends up paying that Google Google ends up paying that Google Google ends up paying that website you know 50 cents or whatever website you know 50 cents or whatever website you know 50 cents or whatever whatever the bid is because they place whatever the bid is because they place whatever the bid is because they place that ad on there on their website the that ad on there on their website the that ad on there on their website the website allowed Google to place that ad website allowed Google to place that ad website allowed Google to place that ad so that's the Google Display Network so that's the Google Display Network so that's the Google Display Network that's different that's different that's different from Google search Google search is I'm from Google search Google search is I'm from Google search Google search is I'm over in Google and I'm searching like over in Google and I'm searching like over in Google and I'm searching like churches near me or churches near me or churches near me or how to bake a cake right I mean Google how to bake a cake right I mean Google how to bake a cake right I mean Google search I'm searching in Google I'm search I'm searching in Google I'm search I'm searching in Google I'm looking for something so running paid looking for something so running paid looking for something so running paid advertising I think the display network advertising I think the display network advertising I think the display network is is great it's called inter I call is is great it's called inter I call is is great it's called inter I call that interruptive because we're

  18. that interruptive because we're that interruptive because we're interrupting people the second one would interrupting people the second one would interrupting people the second one would be Facebook ads be Facebook ads be Facebook ads because most people are on Facebook now because most people are on Facebook now because most people are on Facebook now those clicks do come mostly from females those clicks do come mostly from females those clicks do come mostly from females a little bit older a little bit older a little bit older but I love having both if you're going but I love having both if you're going but I love having both if you're going to do a campaign do both do the Display to do a campaign do both do the Display to do a campaign do both do the Display Network and do Facebook which also can Network and do Facebook which also can Network and do Facebook which also can bleed into into Instagram bleed into into Instagram bleed into into Instagram um and then if you've got extra money um and then if you've got extra money um and then if you've got extra money then run a paid campaign in Google then run a paid campaign in Google then run a paid campaign in Google search and don't go uh don't use search and don't go uh don't use search and don't go uh don't use keywords like Easter services near me keywords like Easter services near me keywords like Easter services near me Maybe maybe but most people are just Maybe maybe but most people are just Maybe maybe but most people are just typing in like churches near me because typing in like churches near me because typing in like churches near me because hey I'm gonna look for a church around hey I'm gonna look for a church around hey I'm gonna look for a church around me because I want to go to Easter I know me because I want to go to Easter I know me because I want to go to Easter I know it's coming up and I used to go and I it's coming up and I used to go and I it's coming up and I used to go and I want to go back so I'd probably run a want to go back so I'd probably run a want to go back so I'd probably run a campaign around like churches near me in campaign around like churches near me in campaign around like churches near me in Google search but I'm telling you if you Google search but I'm telling you if you Google search but I'm telling you if you really want to get a ton of Impressions really want to get a ton of Impressions really want to get a ton of Impressions and you want to get some really good and you want to get some really good and you want to get some really good clicks to your Easter landing page clicks to your Easter landing page clicks to your Easter landing page Google Display Network it's going to hit Google Display Network it's going to hit Google Display Network it's going to hit your target audience that's my favorite your target audience that's my favorite your target audience that's my favorite yeah I just I'm gonna just bounce off of yeah I just I'm gonna just bounce off of yeah I just I'm gonna just bounce off of that really quickly just to clarify the that really quickly just to clarify the that really quickly just to clarify the difference or the reason you might difference or the reason you might difference or the reason you might prefer display over Facebook and prefer display over Facebook and prefer display over Facebook and Instagram the reason I prefer Google Instagram the reason I prefer Google Instagram the reason I prefer Google display over Facebook and Instagram is display over Facebook and Instagram is display over Facebook and Instagram is the diversity of the audience on the the diversity of the audience on the the diversity of the audience on the Google Display Network when we look at Google Display Network when we look at Google Display Network when we look at campaign results we're we're doing this campaign results we're we're doing this campaign results we're we're doing this right now we're meeting with dozens right now we're meeting with dozens right now we're meeting with dozens hundreds of churches right now to review hundreds of churches right now to review hundreds of churches right now to review the Christmas campaigns if they ran an the Christmas campaigns if they ran an the Christmas campaigns if they ran an ad campaign in both Facebook Instagram ad campaign in both Facebook Instagram ad campaign in both Facebook Instagram as well as the Google Display Network as well as the Google Display Network as well as the Google Display Network um the audience in Facebook is typically um the audience in Facebook is typically um the audience in Facebook is typically 80 to 85 percent female it's typically

  19. 80 to 85 percent female it's typically 80 to 85 percent female it's typically 75 or 80 percent 45 or 50 or older so 75 or 80 percent 45 or 50 or older so 75 or 80 percent 45 or 50 or older so it's middle aged women so look if you're it's middle aged women so look if you're it's middle aged women so look if you're promoting and if you're promoting a promoting and if you're promoting a promoting and if you're promoting a Women's Conference Women's Conference Women's Conference promote your Women's Conference on promote your Women's Conference on promote your Women's Conference on Facebook if you're promoting moms or Facebook if you're promoting moms or Facebook if you're promoting moms or grandmas Ministries Facebook is where grandmas Ministries Facebook is where grandmas Ministries Facebook is where you want to be if you're trying to reach you want to be if you're trying to reach you want to be if you're trying to reach the broadest cross-section in your the broadest cross-section in your the broadest cross-section in your community Google Display Network is community Google Display Network is community Google Display Network is going to be it because you will see it's going to be it because you will see it's going to be it because you will see it's evenly split amongst all age all age evenly split amongst all age all age evenly split amongst all age all age groups and the male female demographic groups and the male female demographic groups and the male female demographic so that's why I like Google display I so that's why I like Google display I so that's why I like Google display I also will throw this caveat in there also will throw this caveat in there also will throw this caveat in there when churches run ad campaigns with us when churches run ad campaigns with us when churches run ad campaigns with us we've found a lot of success in when we've found a lot of success in when we've found a lot of success in when they have video components uh through they have video components uh through they have video components uh through the Google Display Network being able to the Google Display Network being able to the Google Display Network being able to push those videos into YouTube which is push those videos into YouTube which is push those videos into YouTube which is like that's like advertising on TV you like that's like advertising on TV you like that's like advertising on TV you know I mean back in the day it was know I mean back in the day it was know I mean back in the day it was really cost prohibitive for churches to really cost prohibitive for churches to really cost prohibitive for churches to advertise on TV today to run a Google advertise on TV today to run a Google advertise on TV today to run a Google Display Network campaign and you have Display Network campaign and you have Display Network campaign and you have video component we can push those ads video component we can push those ads video component we can push those ads into YouTube so you get the best of both into YouTube so you get the best of both into YouTube so you get the best of both worlds and you get your videos shown in worlds and you get your videos shown in worlds and you get your videos shown in YouTube yeah yeah I'll speak to one YouTube yeah yeah I'll speak to one YouTube yeah yeah I'll speak to one other thing I'll let you wrap up with other thing I'll let you wrap up with other thing I'll let you wrap up with the landing page the landing page the landing page when it comes to Facebook though a when it comes to Facebook though a when it comes to Facebook though a really popular and powerful thing and really popular and powerful thing and really popular and powerful thing and and Google hasn't rolled this out yet and Google hasn't rolled this out yet and Google hasn't rolled this out yet I'm hoping they do but in Facebook you I'm hoping they do but in Facebook you I'm hoping they do but in Facebook you can create a lead generator can create a lead generator can create a lead generator right and so which is amazing you can right and so which is amazing you can right and so which is amazing you can offer somebody something of value in offer somebody something of value in offer somebody something of value in exchange for their name and email that's exchange for their name and email that's exchange for their name and email that's already populated on their Facebook

  20. already populated on their Facebook already populated on their Facebook profile so the user doesn't have to type profile so the user doesn't have to type profile so the user doesn't have to type in they just have to click they click a in they just have to click they click a in they just have to click they click a couple few times and they get through it couple few times and they get through it couple few times and they get through it and then you capture that name and that and then you capture that name and that and then you capture that name and that email that's from their Facebook profile email that's from their Facebook profile email that's from their Facebook profile and now they're sitting on your you know and now they're sitting on your you know and now they're sitting on your you know your Easter landing page downloading your Easter landing page downloading your Easter landing page downloading something of value that you offered like something of value that you offered like something of value that you offered like a a kid or something like that I I'm a a a kid or something like that I I'm a a a kid or something like that I I'm a huge fan of that because you capture huge fan of that because you capture huge fan of that because you capture names and emails and then what you can names and emails and then what you can names and emails and then what you can do is you can turn around and do a do is you can turn around and do a do is you can turn around and do a retargeting remarketing campaign and hit retargeting remarketing campaign and hit retargeting remarketing campaign and hit those exact people and so I I am a big those exact people and so I I am a big those exact people and so I I am a big fan of Facebook's platform for how they fan of Facebook's platform for how they fan of Facebook's platform for how they have allowed you to to capture leads I have allowed you to to capture leads I have allowed you to to capture leads I hope Google rolls that out sometime uh hope Google rolls that out sometime uh hope Google rolls that out sometime uh because they kind of they all know who because they kind of they all know who because they kind of they all know who you are there's no they got your email you are there's no they got your email you are there's no they got your email they know who you are they know who you are they know who you are um it's just I right now we can do it um it's just I right now we can do it um it's just I right now we can do it with Facebook so I'm a big fan of that with Facebook so I'm a big fan of that with Facebook so I'm a big fan of that lead generation thing but lead generation thing but lead generation thing but it all this is great this is great it all this is great this is great it all this is great this is great advertising it's great impressions once advertising it's great impressions once advertising it's great impressions once they click they land on your landing they click they land on your landing they click they land on your landing page you want to talk a little about page you want to talk a little about page you want to talk a little about landing pages yeah landing pages landing pages yeah landing pages landing pages yeah landing pages unfortunately tend to be a bit of an unfortunately tend to be a bit of an unfortunately tend to be a bit of an afterthought for a lot of churches when afterthought for a lot of churches when afterthought for a lot of churches when it comes to their advertising campaigns it comes to their advertising campaigns it comes to their advertising campaigns if you're running an Easter campaign or if you're running an Easter campaign or if you're running an Easter campaign or something that's specific for an event something that's specific for an event something that's specific for an event or activity we don't want to send that or activity we don't want to send that or activity we don't want to send that traffic to your home page even if your traffic to your home page even if your traffic to your home page even if your home page might have the information home page might have the information home page might have the information about your Easter services on it we want about your Easter services on it we want about your Easter services on it we want a unique page built for that specific a unique page built for that specific a unique page built for that specific event in this case we'll we'll call it event in this case we'll we'll call it event in this case we'll we'll call it Easter and you want to have a an Easter and you want to have a an Easter and you want to have a an all-encompassing page that shares

  21. all-encompassing page that shares all-encompassing page that shares service times Service locations things I service times Service locations things I service times Service locations things I need to know about kids uh links to need to know about kids uh links to need to know about kids uh links to maybe pre-register my kids if you're maybe pre-register my kids if you're maybe pre-register my kids if you're running a lead generator of some sort uh running a lead generator of some sort uh running a lead generator of some sort uh Jason mentioned kits we call these kits Jason mentioned kits we call these kits Jason mentioned kits we call these kits we have these PDFs that we use that have we have these PDFs that we use that have we have these PDFs that we use that have like recipes and crafts and Bible like recipes and crafts and Bible like recipes and crafts and Bible quizzes and things in them or maybe you quizzes and things in them or maybe you quizzes and things in them or maybe you use a a pastor's previous sermon to use a a pastor's previous sermon to use a a pastor's previous sermon to create an e-book or a devotional or create an e-book or a devotional or create an e-book or a devotional or something like that all kinds of something like that all kinds of something like that all kinds of different things that you can use as different things that you can use as different things that you can use as lead generators you would have the link lead generators you would have the link lead generators you would have the link for that on that landing page if it's an for that on that landing page if it's an for that on that landing page if it's an event like an Easter egg hunt or the event like an Easter egg hunt or the event like an Easter egg hunt or the Easter egg drop and you want people to Easter egg drop and you want people to Easter egg drop and you want people to register you include a link back over to register you include a link back over to register you include a link back over to your Eventbrite page and again that your Eventbrite page and again that your Eventbrite page and again that might seem counterintuitive because might seem counterintuitive because might seem counterintuitive because they're like well hey we can collect it they're like well hey we can collect it they're like well hey we can collect it in CCB or we can collect it in Planning in CCB or we can collect it in Planning in CCB or we can collect it in Planning Center or we can collect it in in rock Center or we can collect it in in rock Center or we can collect it in in rock or whatever you know database or church or whatever you know database or church or whatever you know database or church management software we're using the management software we're using the management software we're using the reason I hesitate to do that is because reason I hesitate to do that is because reason I hesitate to do that is because if I'm an unchurched or deterged or not if I'm an unchurched or deterged or not if I'm an unchurched or deterged or not sure I trust Church person sure I trust Church person sure I trust Church person um I'm more likely to give my name and um I'm more likely to give my name and um I'm more likely to give my name and my email address to Eventbrite than I am my email address to Eventbrite than I am my email address to Eventbrite than I am to the church especially if I can see to the church especially if I can see to the church especially if I can see it's going into a Church's database I it's going into a Church's database I it's going into a Church's database I think the same thing is true with these think the same thing is true with these think the same thing is true with these lead generating campaigns that we run in lead generating campaigns that we run in lead generating campaigns that we run in Facebook and Instagram is that the user Facebook and Instagram is that the user Facebook and Instagram is that the user probably doesn't perceive believe that probably doesn't perceive believe that probably doesn't perceive believe that they're giving their name and their they're giving their name and their they're giving their name and their email address to the church they email address to the church they email address to the church they perceive that they're giving it to perceive that they're giving it to perceive that they're giving it to Facebook and Instagram because they Facebook and Instagram because they Facebook and Instagram because they click on the ad a window pops up if I'm click on the ad a window pops up if I'm click on the ad a window pops up if I'm not mistaken it's Auto populates their

  22. not mistaken it's Auto populates their not mistaken it's Auto populates their name and their email address because name and their email address because name and their email address because they're logged into their Facebook and they're logged into their Facebook and they're logged into their Facebook and Instagram account so in their mind it's Instagram account so in their mind it's Instagram account so in their mind it's it's going to Facebook and Instagram but it's going to Facebook and Instagram but it's going to Facebook and Instagram but you as the church get that information you as the church get that information you as the church get that information which is gold and the ability then to which is gold and the ability then to which is gold and the ability then to nurture relationship there so as you're nurture relationship there so as you're nurture relationship there so as you're thinking through whether it's Google thinking through whether it's Google thinking through whether it's Google display ads Facebook Instagram ads even display ads Facebook Instagram ads even display ads Facebook Instagram ads even Google search ads you want to have an Google search ads you want to have an Google search ads you want to have an appropriate landing page appropriate landing page appropriate landing page that sells your event a lot of churches that sells your event a lot of churches that sells your event a lot of churches get focused on the ad copy and the ad get focused on the ad copy and the ad get focused on the ad copy and the ad content selling the event content selling the event content selling the event um we actually don't need to sell the um we actually don't need to sell the um we actually don't need to sell the event with the ad we need to get a click event with the ad we need to get a click event with the ad we need to get a click with the ad we need your landing page to with the ad we need your landing page to with the ad we need your landing page to sell the event Sometimes some of the sell the event Sometimes some of the sell the event Sometimes some of the poorest performing ad campaigns in poorest performing ad campaigns in poorest performing ad campaigns in Facebook and Instagram are the ones that Facebook and Instagram are the ones that Facebook and Instagram are the ones that are over branded to the church's event are over branded to the church's event are over branded to the church's event they want to have their graphic and they want to have their graphic and they want to have their graphic and their logo and all the stuff in the their logo and all the stuff in the their logo and all the stuff in the graphics or in the in the ads whereas graphics or in the in the ads whereas graphics or in the in the ads whereas what people tend to click on is pictures what people tend to click on is pictures what people tend to click on is pictures of people that look like them so if we of people that look like them so if we of people that look like them so if we can focus our ads on being hey these are can focus our ads on being hey these are can focus our ads on being hey these are people who look like me and they look people who look like me and they look people who look like me and they look happier than I look or they look like happier than I look or they look like happier than I look or they look like they're doing something fun or maybe they're doing something fun or maybe they're doing something fun or maybe they look like they're going through they look like they're going through they look like they're going through something that I'm going through and I something that I'm going through and I something that I'm going through and I click on that ad I end up on the landing click on that ad I end up on the landing click on that ad I end up on the landing page and then the landing page sells it page and then the landing page sells it page and then the landing page sells it I love video on a landing page a short I love video on a landing page a short I love video on a landing page a short 60 or 90 second invitation from the 60 or 90 second invitation from the 60 or 90 second invitation from the pastor or from the staff uh in you know pastor or from the staff uh in you know pastor or from the staff uh in you know explaining to people what the experience explaining to people what the experience explaining to people what the experience is going to be like like what they need is going to be like like what they need is going to be like like what they need to do to register if there's a need to to do to register if there's a need to to do to register if there's a need to register am I missing anything Jason I register am I missing anything Jason I register am I missing anything Jason I just love a good landing page I think

  23. just love a good landing page I think just love a good landing page I think other than that I just I love the idea other than that I just I love the idea other than that I just I love the idea just think about call to actions and if just think about call to actions and if just think about call to actions and if you want add some gated content on there you want add some gated content on there you want add some gated content on there you know if it's it's kind of like you you know if it's it's kind of like you you know if it's it's kind of like you have to think about the season Easter is have to think about the season Easter is have to think about the season Easter is a little bit you know but you might want a little bit you know but you might want a little bit you know but you might want to put like do you know who Jesus really to put like do you know who Jesus really to put like do you know who Jesus really is link or how to be a Christian link or is link or how to be a Christian link or is link or how to be a Christian link or you know how to talk to my kids about you know how to talk to my kids about you know how to talk to my kids about the Easter story link right some some the Easter story link right some some the Easter story link right some some things that might that people might want things that might that people might want things that might that people might want to investigate because it's around to investigate because it's around to investigate because it's around Easter that you might want to have some Easter that you might want to have some Easter that you might want to have some some more forethought about instead of some more forethought about instead of some more forethought about instead of just making it a dump on it on the event just making it a dump on it on the event just making it a dump on it on the event I would also look at if you look at I would also look at if you look at I would also look at if you look at Christmas like Christmas is a tough Christmas like Christmas is a tough Christmas like Christmas is a tough season for a lot of people a lot of season for a lot of people a lot of season for a lot of people a lot of people go have you know they kind of people go have you know they kind of people go have you know they kind of grieve through Christmas right so on grieve through Christmas right so on grieve through Christmas right so on your Christmas landing page you could your Christmas landing page you could your Christmas landing page you could have more things about that like topics have more things about that like topics have more things about that like topics that might surround the event if it's that might surround the event if it's that might surround the event if it's back to school like you have some kind back to school like you have some kind back to school like you have some kind of a thing you just have to think of a thing you just have to think of a thing you just have to think through what it is I'm gonna offer in through what it is I'm gonna offer in through what it is I'm gonna offer in addition to our event because I'm trying addition to our event because I'm trying addition to our event because I'm trying to help this user understand we care to help this user understand we care to help this user understand we care about them and we have more for them we about them and we have more for them we about them and we have more for them we don't want something from them we have don't want something from them we have don't want something from them we have something for them and you got to kind something for them and you got to kind something for them and you got to kind of look at a I would expand my thinking of look at a I would expand my thinking of look at a I would expand my thinking when I'm going okay what what how are we when I'm going okay what what how are we when I'm going okay what what how are we going to build this page and what that's going to build this page and what that's going to build this page and what that's going to look like and I think the going to look like and I think the going to look like and I think the biggest thing though you said this and biggest thing though you said this and biggest thing though you said this and I'll re-say it again that we probably I'll re-say it again that we probably I'll re-say it again that we probably wind this down is I want to see photos wind this down is I want to see photos wind this down is I want to see photos I mean this is my okay if somebody I mean this is my okay if somebody I mean this is my okay if somebody clicks on an ad they land on that clicks on an ad they land on that clicks on an ad they land on that landing page that Easter landing page landing page that Easter landing page landing page that Easter landing page that's the home page to them that's the home page to them that's the home page to them you understand that it's the home page

  24. you understand that it's the home page you understand that it's the home page it's the first interaction on your it's the first interaction on your it's the first interaction on your website with them so think through that website with them so think through that website with them so think through that don't make it just a couple of lines don't make it just a couple of lines don't make it just a couple of lines with service times and that's it that's with service times and that's it that's with service times and that's it that's pretty boring add photo think through pretty boring add photo think through pretty boring add photo think through everything Bart just said plus making everything Bart just said plus making everything Bart just said plus making sure I see a lot of great you know sure I see a lot of great you know sure I see a lot of great you know exciting like happy people that's I want exciting like happy people that's I want exciting like happy people that's I want to be a part of that and almost give up to be a part of that and almost give up to be a part of that and almost give up almost to a fomo if you're not here almost to a fomo if you're not here almost to a fomo if you're not here right you're going to miss out if you right you're going to miss out if you right you're going to miss out if you don't engage and you don't come to this don't engage and you don't come to this don't engage and you don't come to this Easter Service or this egg drop or Easter Service or this egg drop or Easter Service or this egg drop or whatever it is you're doing make it whatever it is you're doing make it whatever it is you're doing make it exciting don't just make it the facts exciting don't just make it the facts exciting don't just make it the facts who what where one why yeah every Church who what where one why yeah every Church who what where one why yeah every Church does that does that does that be different all right I'm going to recap the five all right I'm going to recap the five things that we just talked about that things that we just talked about that things that we just talked about that can help you reach more people for Jesus can help you reach more people for Jesus can help you reach more people for Jesus this Easter one post your event on your this Easter one post your event on your this Easter one post your event on your Google business profile two post your Google business profile two post your Google business profile two post your event in Eventbrite or on all events event in Eventbrite or on all events event in Eventbrite or on all events three use your email list be creative three use your email list be creative three use your email list be creative use it effectively number four print an use it effectively number four print an use it effectively number four print an invite card equip the people in your invite card equip the people in your invite card equip the people in your church to be Bringers to be inviters and church to be Bringers to be inviters and church to be Bringers to be inviters and number five consider running some paid number five consider running some paid number five consider running some paid ads but don't just run ads at random ads but don't just run ads at random ads but don't just run ads at random have a strategy behind what you're have a strategy behind what you're have a strategy behind what you're trying to do what you're calling people trying to do what you're calling people trying to do what you're calling people to respond to as you lead them to your to respond to as you lead them to your to respond to as you lead them to your church website hey this episode is church website hey this episode is church website hey this episode is dropping like mid-January the clock is dropping like mid-January the clock is dropping like mid-January the clock is ticking towards Easter if you need to ticking towards Easter if you need to ticking towards Easter if you need to talk to somebody about helping you with

  25. talk to somebody about helping you with talk to somebody about helping you with any of these components particularly the any of these components particularly the any of these components particularly the ads uh Jason or I would love an ads uh Jason or I would love an ads uh Jason or I would love an opportunity to meet with you opportunity to meet with you opportunity to meet with you um we'll we'll just meet with you for an um we'll we'll just meet with you for an um we'll we'll just meet with you for an hour talk through a process with you no hour talk through a process with you no hour talk through a process with you no charge to you we love an opportunity to charge to you we love an opportunity to charge to you we love an opportunity to help your church run your advertising help your church run your advertising help your church run your advertising but hey maybe you just need a little bit but hey maybe you just need a little bit but hey maybe you just need a little bit of coaching and a little bit of of coaching and a little bit of of coaching and a little bit of encouragement we're happy to do that encouragement we're happy to do that encouragement we're happy to do that with you click over to our website with you click over to our website with you click over to our website missionalmarketing.com hit the contact missionalmarketing.com hit the contact missionalmarketing.com hit the contact link and you can schedule a call with link and you can schedule a call with link and you can schedule a call with Jason or me or one of our other amazing Jason or me or one of our other amazing Jason or me or one of our other amazing and capable coaches We Appreciate You and capable coaches We Appreciate You and capable coaches We Appreciate You tuning in to this podcast and if you've tuning in to this podcast and if you've tuning in to this podcast and if you've made it all the way here to the end we made it all the way here to the end we made it all the way here to the end we love you even more if you're not love you even more if you're not love you even more if you're not subscribed wherever you're listening subscribed wherever you're listening subscribed wherever you're listening make sure that you do that if you're make sure that you do that if you're make sure that you do that if you're watching on our YouTube channel make watching on our YouTube channel make watching on our YouTube channel make sure that you both subscribe and also sure that you both subscribe and also sure that you both subscribe and also ring the bell so that you get notified ring the bell so that you get notified ring the bell so that you get notified when we have new episodes coming out when we have new episodes coming out when we have new episodes coming out which we aim for every single Friday and which we aim for every single Friday and which we aim for every single Friday and if you haven't ever left us a rating or if you haven't ever left us a rating or if you haven't ever left us a rating or review which is a really good chance review which is a really good chance review which is a really good chance that you haven't because we don't really that you haven't because we don't really that you haven't because we don't really have that many ratings and reviews we have that many ratings and reviews we have that many ratings and reviews we would love for you to leave a rating a would love for you to leave a rating a would love for you to leave a rating a review we'd like a five star review but review we'd like a five star review but review we'd like a five star review but hey even if you want to leave a one or hey even if you want to leave a one or hey even if you want to leave a one or two star review we just love a little two star review we just love a little two star review we just love a little bit of feedback let us know if this bit of feedback let us know if this bit of feedback let us know if this podcast is helping you we hope that it podcast is helping you we hope that it podcast is helping you we hope that it is and if it is we also hope that you're is and if it is we also hope that you're is and if it is we also hope that you're sharing it with other people that you sharing it with other people that you sharing it with other people that you know who might be able to benefit from know who might be able to benefit from know who might be able to benefit from it Jason thanks so much for hanging out it Jason thanks so much for hanging out it Jason thanks so much for hanging out with me today with me today with me today glad to be here Bart take care thank you

  26. thank you [Music]

Summary

This podcast episode focuses on practical digital marketing strategies for churches to reach more people for Easter services. Key subjects include managing RSVPs, creating a "funnel" to connect attendees, and leveraging effective communication. The takeaway is to proactively plan and utilize marketing tools to bring more people to experience Jesus.

View original episode ↗