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Missional Marketing March 22, 2024 13m

Two Ways to Increase New Visitor Traffic to Your Church Website | Bart Blair

Read full transcript 9 segments
  1. [Music] [Music] if you think about your social media if you think about your social media if you think about your social media channels as like the front porch of your channels as like the front porch of your channels as like the front porch of your house you can only go so deep with house you can only go so deep with house you can only go so deep with people on the front porch you really people on the front porch you really people on the front porch you really want to bring them into the living room want to bring them into the living room want to bring them into the living room the living room is like the website your the living room is like the website your the living room is like the website your Church website it's a place where they Church website it's a place where they Church website it's a place where they start to get a better feel for who you start to get a better feel for who you start to get a better feel for who you are and what you're all about ultimately are and what you're all about ultimately are and what you're all about ultimately we try to get them to the dining table we try to get them to the dining table we try to get them to the dining table which is through our doors Incarnation which is through our doors Incarnation which is through our doors Incarnation on a Sunday morning that's when they're on a Sunday morning that's when they're on a Sunday morning that's when they're really going to get to experience the really going to get to experience the really going to get to experience the cult in the ethos of our church and cult in the ethos of our church and cult in the ethos of our church and ultimately hopefully hear the gospel ultimately hopefully hear the gospel ultimately hopefully hear the gospel message about Jesus um and get connected message about Jesus um and get connected message about Jesus um and get connected with other people that can help them with other people that can help them with other people that can help them along the way in their Journey hey along the way in their Journey hey along the way in their Journey hey welcome to the 151st episode of the welcome to the 151st episode of the welcome to the 151st episode of the missional marketing podcast that's for missional marketing podcast that's for missional marketing podcast that's for those of you who are accounting and I am those of you who are accounting and I am those of you who are accounting and I am my name is Bart Blair and I have been a my name is Bart Blair and I have been a my name is Bart Blair and I have been a part of producing this podcast since the part of producing this podcast since the part of producing this podcast since the spring of 2020 uh we started this spring of 2020 uh we started this spring of 2020 uh we started this podcast to help churches grow by podcast to help churches grow by podcast to help churches grow by leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective Communications and we have effective Communications and we have effective Communications and we have affectionately come up upon the fourth affectionately come up upon the fourth affectionately come up upon the fourth season and the 27th episode which also season and the 27th episode which also season and the 27th episode which also happens to be the 151st and I know that happens to be the 151st and I know that happens to be the 151st and I know that most of you don't care about that but I most of you don't care about that but I most of you don't care about that but I do and I want to document it for do and I want to document it for do and I want to document it for posterity purposes uh for those of you posterity purposes uh for those of you posterity purposes uh for those of you who are new to the show thanks so much who are new to the show thanks so much who are new to the show thanks so much uh for being a regular listener a return uh for being a regular listener a return uh for being a regular listener a return visitor a frequent flyer of the show uh visitor a frequent flyer of the show uh visitor a frequent flyer of the show uh if you're new welcome uh make sure that if you're new welcome uh make sure that if you're new welcome uh make sure that you subscribe wherever you listen to you subscribe wherever you listen to you subscribe wherever you listen to your favorite podcast and if you haven't your favorite podcast and if you haven't your favorite podcast and if you haven't checked out our YouTube channel make checked out our YouTube channel make checked out our YouTube channel make sure that you do that uh we've got sure that you do that uh we've got sure that you do that uh we've got almost four years worth of content in almost four years worth of content in almost four years worth of content in this podcast with interview this podcast with interview this podcast with interview with some people that are in the with some people that are in the with some people that are in the trenches of church Communications and trenches of church Communications and trenches of church Communications and church marketing and digital content

  2. church marketing and digital content church marketing and digital content creation uh lots and lots of stuff in creation uh lots and lots of stuff in creation uh lots and lots of stuff in the archives that you could learn from the archives that you could learn from the archives that you could learn from and certainly over on our YouTube and certainly over on our YouTube and certainly over on our YouTube channel uh we both have podcast episodes channel uh we both have podcast episodes channel uh we both have podcast episodes as well as other content that you might as well as other content that you might as well as other content that you might find to be useful and beneficial for you find to be useful and beneficial for you find to be useful and beneficial for you and your church now I usually share this and your church now I usually share this and your church now I usually share this stage uh with Jason Hamrock the CEO of stage uh with Jason Hamrock the CEO of stage uh with Jason Hamrock the CEO of missional marketing uh with whom I get missional marketing uh with whom I get missional marketing uh with whom I get to co-host the show uh and we typically to co-host the show uh and we typically to co-host the show uh and we typically have an interview that we we share with have an interview that we we share with have an interview that we we share with you somebody that we've met uh that you somebody that we've met uh that you somebody that we've met uh that we've uh learned from and we want to we've uh learned from and we want to we've uh learned from and we want to share what we're learning from that share what we're learning from that share what we're learning from that person with you today I'm going to share person with you today I'm going to share person with you today I'm going to share something that I've actually had the something that I've actually had the something that I've actually had the opportunity to teach at a couple of uh opportunity to teach at a couple of uh opportunity to teach at a couple of uh conferences recently the feedback that conferences recently the feedback that conferences recently the feedback that I've gotten has been hey that was pretty I've gotten has been hey that was pretty I've gotten has been hey that was pretty good more people should hear that so I good more people should hear that so I good more people should hear that so I thought well this is the platform that I thought well this is the platform that I thought well this is the platform that I have to share things where more people have to share things where more people have to share things where more people can hear it so I'm going to share it can hear it so I'm going to share it can hear it so I'm going to share it with you and I've titled this week's with you and I've titled this week's with you and I've titled this week's episode two ways to increase new visitor episode two ways to increase new visitor episode two ways to increase new visitor traffic to your church website um now traffic to your church website um now traffic to your church website um now actually going to talk about four ways actually going to talk about four ways actually going to talk about four ways but I'm only going to do a deep dive but I'm only going to do a deep dive but I'm only going to do a deep dive into two ways and and hopefully this into two ways and and hopefully this into two ways and and hopefully this will be super helpful and very practical will be super helpful and very practical will be super helpful and very practical for you now first question we might want for you now first question we might want for you now first question we might want to ask is why is it important for us to to ask is why is it important for us to to ask is why is it important for us to get new visitor traffic to our church get new visitor traffic to our church get new visitor traffic to our church website now if you're in charge of your website now if you're in charge of your website now if you're in charge of your church comms and church marketing and church comms and church marketing and church comms and church marketing and and church Social Media stuff this and church Social Media stuff this and church Social Media stuff this should be a no-brainer you know you want should be a no-brainer you know you want should be a no-brainer you know you want new visitors to your church website new visitors to your church website new visitors to your church website because new visitors to your church because new visitors to your church because new visitors to your church website ultimately lead to new visitors website ultimately lead to new visitors website ultimately lead to new visitors in person on Sunday and that's the goal in person on Sunday and that's the goal in person on Sunday and that's the goal here the goal is to get more people in here the goal is to get more people in here the goal is to get more people in the process of trying to make a decision the process of trying to make a decision the process of trying to make a decision about whether or not your church is the about whether or not your church is the about whether or not your church is the right fit for them and the church

  3. right fit for them and the church right fit for them and the church website is a place where you're going to website is a place where you're going to website is a place where you're going to help convince them of that or they're help convince them of that or they're help convince them of that or they're going to decide that you're not one way going to decide that you're not one way going to decide that you're not one way or another they're going to make a or another they're going to make a or another they're going to make a decision uh in that moment when they're decision uh in that moment when they're decision uh in that moment when they're on your website about whether or not on your website about whether or not on your website about whether or not they want to take the next step with you they want to take the next step with you they want to take the next step with you um or they want to go look for someone um or they want to go look for someone um or they want to go look for someone or something else um now I'm going to or something else um now I'm going to or something else um now I'm going to I'm going to talk about four different I'm going to talk about four different I'm going to talk about four different ways that you can increase new visitor ways that you can increase new visitor ways that you can increase new visitor traffic to your website do a deep dive traffic to your website do a deep dive traffic to your website do a deep dive into two of those um the first one I into two of those um the first one I into two of those um the first one I want to share with you is actually want to share with you is actually want to share with you is actually personal invitations um you've heard us personal invitations um you've heard us personal invitations um you've heard us on this podcast say over and over again on this podcast say over and over again on this podcast say over and over again and you know this to be true the best and you know this to be true the best and you know this to be true the best way to get new visitors to your church way to get new visitors to your church way to get new visitors to your church on a Sunday morning is through personal on a Sunday morning is through personal on a Sunday morning is through personal invitations of the people who are invitations of the people who are invitations of the people who are already connected to and passionate already connected to and passionate already connected to and passionate about your church when they invite their about your church when they invite their about your church when they invite their friends their family their colleagues friends their family their colleagues friends their family their colleagues their neighbors their co-workers their their neighbors their co-workers their their neighbors their co-workers their classmates what have you better chance classmates what have you better chance classmates what have you better chance that those people are going to show up that those people are going to show up that those people are going to show up because there's already a high level of because there's already a high level of because there's already a high level of trust between those two people which is trust between those two people which is trust between those two people which is naturally going to kind of translate to naturally going to kind of translate to naturally going to kind of translate to some level of trust with your church but some level of trust with your church but some level of trust with your church but here's the deal most of those people here's the deal most of those people here's the deal most of those people even when they're given a personal even when they're given a personal even when they're given a personal invitation from someone in your church invitation from someone in your church invitation from someone in your church they're likely to check out your website they're likely to check out your website they're likely to check out your website before they show up in person at the before they show up in person at the before they show up in person at the very least just to get the location and very least just to get the location and very least just to get the location and the service times right but there's a the service times right but there's a the service times right but there's a good chance that perhaps you've uh given good chance that perhaps you've uh given good chance that perhaps you've uh given people personal invitation cards people personal invitation cards people personal invitation cards something they can use uh to invite something they can use uh to invite something they can use uh to invite people maybe QR codes or simply they people maybe QR codes or simply they people maybe QR codes or simply they just get the URL and they're going to go just get the URL and they're going to go just get the URL and they're going to go to the website so one way of getting new to the website so one way of getting new to the website so one way of getting new visitors to your church website is by visitors to your church website is by visitors to your church website is by building a culture of invitation in your building a culture of invitation in your building a culture of invitation in your church so that the people in your church

  4. church so that the people in your church church so that the people in your church are inviting people that they know that are inviting people that they know that are inviting people that they know that you don't yet know uh to check you out you don't yet know uh to check you out you don't yet know uh to check you out online and ultimately in person uh the online and ultimately in person uh the online and ultimately in person uh the second way that you can get new visitor second way that you can get new visitor second way that you can get new visitor traffic to your website is through traffic to your website is through traffic to your website is through referral traffic uh referral traffic is referral traffic uh referral traffic is referral traffic uh referral traffic is other places that you're creating and other places that you're creating and other places that you're creating and posting content that lead people back to posting content that lead people back to posting content that lead people back to your church website now I could do a your church website now I could do a your church website now I could do a whole podcast episode on that but we'll whole podcast episode on that but we'll whole podcast episode on that but we'll talk just for a minute about social talk just for a minute about social talk just for a minute about social media because that's probably the media because that's probably the media because that's probably the primary place that we have the primary place that we have the primary place that we have the opportunity to do this uh most opportunity to do this uh most opportunity to do this uh most consistently and most effectively your consistently and most effectively your consistently and most effectively your Facebook page your Instagram page your Facebook page your Instagram page your Facebook page your Instagram page your YouTube channel uh creating content YouTube channel uh creating content YouTube channel uh creating content that's not necessarily just designed to that's not necessarily just designed to that's not necessarily just designed to engage people on those platforms but engage people on those platforms but engage people on those platforms but ultimately designed to move them along ultimately designed to move them along ultimately designed to move them along the Journey of getting to know us better the Journey of getting to know us better the Journey of getting to know us better uh if you think about your social media uh if you think about your social media uh if you think about your social media channels as like the front porch of your channels as like the front porch of your channels as like the front porch of your house you can only go so deep with house you can only go so deep with house you can only go so deep with people on the front porch you really people on the front porch you really people on the front porch you really want to bring them into the living room want to bring them into the living room want to bring them into the living room the living room is like the website your the living room is like the website your the living room is like the website your Church website it's a place where they Church website it's a place where they Church website it's a place where they start to get a better feel for who you start to get a better feel for who you start to get a better feel for who you are and what you're all about ultimately are and what you're all about ultimately are and what you're all about ultimately we'll try to get them to the dining we'll try to get them to the dining we'll try to get them to the dining table which is through our doors table which is through our doors table which is through our doors Incarnation on a Sunday morning that's Incarnation on a Sunday morning that's Incarnation on a Sunday morning that's when they're really going to get to when they're really going to get to when they're really going to get to experience the culture in the ethos of experience the culture in the ethos of experience the culture in the ethos of our church and ultimately hopefully hear our church and ultimately hopefully hear our church and ultimately hopefully hear the gospel message about Jesus um and the gospel message about Jesus um and the gospel message about Jesus um and get connected with other people that can get connected with other people that can get connected with other people that can help them along the way in their Journey help them along the way in their Journey help them along the way in their Journey so there you know are some strategies so there you know are some strategies so there you know are some strategies out there they're all built around out there they're all built around out there they're all built around engagement engagement engagement on engagement engagement engagement on engagement engagement engagement on social Med media nothing wrong with that social Med media nothing wrong with that social Med media nothing wrong with that but I want to challenge you to make sure but I want to challenge you to make sure but I want to challenge you to make sure that you are regularly consistently that you are regularly consistently that you are regularly consistently creating and posting content on your

  5. creating and posting content on your creating and posting content on your show social channels and on your YouTube show social channels and on your YouTube show social channels and on your YouTube channel that is specifically designed to channel that is specifically designed to channel that is specifically designed to move people along the journey from the move people along the journey from the move people along the journey from the front porch into the living room we're front porch into the living room we're front porch into the living room we're trying to get them over to the website u trying to get them over to the website u trying to get them over to the website u in a relevant uh and a timely way okay in a relevant uh and a timely way okay in a relevant uh and a timely way okay there's two ways of getting new visitor there's two ways of getting new visitor there's two ways of getting new visitor traffic to your website personal traffic to your website personal traffic to your website personal invitations and referral traffic now invitations and referral traffic now invitations and referral traffic now let's talk about the two that I really let's talk about the two that I really let's talk about the two that I really wanted this podcast episode to be about wanted this podcast episode to be about wanted this podcast episode to be about and that is organic traffic and paid and that is organic traffic and paid and that is organic traffic and paid traffic every good holistic digital traffic every good holistic digital traffic every good holistic digital Outreach strategy is going is going to Outreach strategy is going is going to Outreach strategy is going is going to include both of these let's talk for a include both of these let's talk for a include both of these let's talk for a minute about organic two different types minute about organic two different types minute about organic two different types of organic traffic there's organic of organic traffic there's organic of organic traffic there's organic traffic which is content based on your traffic which is content based on your traffic which is content based on your website that is searchable crawlable and website that is searchable crawlable and website that is searchable crawlable and indexable by the search engines when indexable by the search engines when indexable by the search engines when someone so when someone searches someone so when someone searches someone so when someone searches specific keywords about churches or specific keywords about churches or specific keywords about churches or about spiritual things or about um about spiritual things or about um about spiritual things or about um practical matters you have content on practical matters you have content on practical matters you have content on your website that the search engines your website that the search engines your website that the search engines have indexed and have determined is have indexed and have determined is have indexed and have determined is authoritative on that topic and it authoritative on that topic and it authoritative on that topic and it returns your Church website in those returns your Church website in those returns your Church website in those search results uh the second is local search results uh the second is local search results uh the second is local SEO now we have lots of content on our SEO now we have lots of content on our SEO now we have lots of content on our YouTube channel about local SEO in fact YouTube channel about local SEO in fact YouTube channel about local SEO in fact one of our most popular videos is about one of our most popular videos is about one of our most popular videos is about understanding local SEO and how you can understanding local SEO and how you can understanding local SEO and how you can get higher rankings in Google we'll link get higher rankings in Google we'll link get higher rankings in Google we'll link to that in the show notes of this to that in the show notes of this to that in the show notes of this particular episode but local SEO is particular episode but local SEO is particular episode but local SEO is designed to make sure that you're designed to make sure that you're designed to make sure that you're showing up when people are searching for showing up when people are searching for showing up when people are searching for a brick and mortar location church near a brick and mortar location church near a brick and mortar location church near me churches near me best Church in my me churches near me best Church in my me churches near me best Church in my city those types of searches and then city those types of searches and then city those types of searches and then conversely to organic traffic there is

  6. conversely to organic traffic there is conversely to organic traffic there is paid traffic it's traffic that you paid traffic it's traffic that you paid traffic it's traffic that you actually shell out money to get visitors actually shell out money to get visitors actually shell out money to get visitors to your website for now I want to kind to your website for now I want to kind to your website for now I want to kind of give you an illustration that I think of give you an illustration that I think of give you an illustration that I think and I hope will help you understand how and I hope will help you understand how and I hope will help you understand how these two things work imagine that you these two things work imagine that you these two things work imagine that you wanted to bake an apple pie one of the wanted to bake an apple pie one of the wanted to bake an apple pie one of the primary ingredients that you need in an primary ingredients that you need in an primary ingredients that you need in an apple pie is Apples you can substitute a apple pie is Apples you can substitute a apple pie is Apples you can substitute a lot of things when you bake the apple lot of things when you bake the apple lot of things when you bake the apple pie but you cannot substitute the apples pie but you cannot substitute the apples pie but you cannot substitute the apples otherwise it's no longer an apple pie otherwise it's no longer an apple pie otherwise it's no longer an apple pie you need apples for your apple pie and you need apples for your apple pie and you need apples for your apple pie and you have two ways of acquiring apples you have two ways of acquiring apples you have two ways of acquiring apples for your apple pie way number one is to for your apple pie way number one is to for your apple pie way number one is to plant some apple seeds grow some trees plant some apple seeds grow some trees plant some apple seeds grow some trees cultivate an orchard and then you'll cultivate an orchard and then you'll cultivate an orchard and then you'll have apples out the wazu if you've ever have apples out the wazu if you've ever have apples out the wazu if you've ever been to an apple orchard it's amazing been to an apple orchard it's amazing been to an apple orchard it's amazing how many apples the professional how many apples the professional how many apples the professional producers of apples can create on trees producers of apples can create on trees producers of apples can create on trees because they know what makes for a because they know what makes for a because they know what makes for a healthy Orchard and they know what they healthy Orchard and they know what they healthy Orchard and they know what they need to do what they need to put into need to do what they need to put into need to do what they need to put into the soil how they need to trim the trees the soil how they need to trim the trees the soil how they need to trim the trees how close the trees need to be to each how close the trees need to be to each how close the trees need to be to each other how to irrigate them they know all other how to irrigate them they know all other how to irrigate them they know all the technical aspects of growing these the technical aspects of growing these the technical aspects of growing these apple trees and growing an orchard so apple trees and growing an orchard so apple trees and growing an orchard so that they can get the most fruit that they can get the most fruit that they can get the most fruit possible the other way that you can get possible the other way that you can get possible the other way that you can get apples for your apple pie is to just go apples for your apple pie is to just go apples for your apple pie is to just go down to the market the G the grocery down to the market the G the grocery down to the market the G the grocery store the supermarket and buy apples you store the supermarket and buy apples you store the supermarket and buy apples you need this many apples for a pie you need need this many apples for a pie you need need this many apples for a pie you need this kind of budget and then you go and this kind of budget and then you go and this kind of budget and then you go and you buy your apples and you bring them you buy your apples and you bring them you buy your apples and you bring them home and you can immediately start um home and you can immediately start um home and you can immediately start um Bing your apple pie now now both are Bing your apple pie now now both are Bing your apple pie now now both are legitimate ways of getting apples one of legitimate ways of getting apples one of legitimate ways of getting apples one of them is a long-term play one of them them is a long-term play one of them them is a long-term play one of them provides instant results the same is provides instant results the same is provides instant results the same is true with acquiring new visitor traffic

  7. true with acquiring new visitor traffic true with acquiring new visitor traffic to your website to your church website to your website to your church website to your website to your church website using organic means or using paid using organic means or using paid using organic means or using paid traffic so organically what we want to traffic so organically what we want to traffic so organically what we want to do is we want to make sure that we have do is we want to make sure that we have do is we want to make sure that we have a strategy that we're creating content a strategy that we're creating content a strategy that we're creating content on our website and we're optimizing it on our website and we're optimizing it on our website and we're optimizing it properly we're doing all the things that properly we're doing all the things that properly we're doing all the things that we need to do so that the search engines we need to do so that the search engines we need to do so that the search engines can find it crawl it index it and return can find it crawl it index it and return can find it crawl it index it and return it in search results when people are it in search results when people are it in search results when people are looking and or the local SP SEO aspect looking and or the local SP SEO aspect looking and or the local SP SEO aspect of it so that we're showing up in the of it so that we're showing up in the of it so that we're showing up in the search results when people are actively search results when people are actively search results when people are actively looking for a church but that's a looking for a church but that's a looking for a church but that's a long-term play um it's not something long-term play um it's not something long-term play um it's not something instantaneous you don't go and write an instantaneous you don't go and write an instantaneous you don't go and write an article for your church blog today and article for your church blog today and article for your church blog today and expect it to show up in the search expect it to show up in the search expect it to show up in the search engines tomorrow it's not going to work engines tomorrow it's not going to work engines tomorrow it's not going to work that way um you might start working on that way um you might start working on that way um you might start working on your local SEO to improve in your local your local SEO to improve in your local your local SEO to improve in your local search rankings it could take a year for search rankings it could take a year for search rankings it could take a year for you to actually move notably in those you to actually move notably in those you to actually move notably in those local search rankings or it could take local search rankings or it could take local search rankings or it could take longer depending on what the deficit is longer depending on what the deficit is longer depending on what the deficit is that you start with but you've got to that you start with but you've got to that you start with but you've got to start somewhere and you've got to invest start somewhere and you've got to invest start somewhere and you've got to invest in it and if you do and you do it the in it and if you do and you do it the in it and if you do and you do it the right way over the long hul the end right way over the long hul the end right way over the long hul the end result is lots and lots of new visitor result is lots and lots of new visitor result is lots and lots of new visitor traffic to your website that you don't traffic to your website that you don't traffic to your website that you don't have to pay for conversely there are have to pay for conversely there are have to pay for conversely there are paid platforms that you can use to get paid platforms that you can use to get paid platforms that you can use to get traffic to your website instantaneously traffic to your website instantaneously traffic to your website instantaneously you can use the Google platforms such as you can use the Google platforms such as you can use the Google platforms such as Google search uh Google performance Max Google search uh Google performance Max Google search uh Google performance Max uh Google Display Network and YouTube uh Google Display Network and YouTube uh Google Display Network and YouTube ads you start paying those platforms and ads you start paying those platforms and ads you start paying those platforms and you can start getting new tra traffic to you can start getting new tra traffic to you can start getting new tra traffic to your website immediately U meta is your website immediately U meta is your website immediately U meta is another place that you can run ads and another place that you can run ads and another place that you can run ads and you're getting paid traffic to your you're getting paid traffic to your you're getting paid traffic to your website I believe that every Church

  8. website I believe that every Church website I believe that every Church digital Outreach strategy needs to digital Outreach strategy needs to digital Outreach strategy needs to incorporate both uh if you invest early incorporate both uh if you invest early incorporate both uh if you invest early and and consistently in your SEO and and consistently in your SEO and and consistently in your SEO strategy the long-term payoff will be strategy the long-term payoff will be strategy the long-term payoff will be huge your paid traffic is certainly huge your paid traffic is certainly huge your paid traffic is certainly going to be impacted by the budget that going to be impacted by the budget that going to be impacted by the budget that you have allocated for that so whether you have allocated for that so whether you have allocated for that so whether you've got a $100 a month to spend on you've got a $100 a month to spend on you've got a $100 a month to spend on paid traffic or you know $10,000 a month paid traffic or you know $10,000 a month paid traffic or you know $10,000 a month to spend on your paid traffic that's to spend on your paid traffic that's to spend on your paid traffic that's going to directly impact the number of going to directly impact the number of going to directly impact the number of new visitors that you're getting to your new visitors that you're getting to your new visitors that you're getting to your church website but you need to do both church website but you need to do both church website but you need to do both and uh we have churches that will come and uh we have churches that will come and uh we have churches that will come to us and ask us help help them with to us and ask us help help them with to us and ask us help help them with their SEO strategy and the challenge their SEO strategy and the challenge their SEO strategy and the challenge sometimes is they're expecting to see sometimes is they're expecting to see sometimes is they're expecting to see instantaneous results and I just want to instantaneous results and I just want to instantaneous results and I just want to temper expectations and say it's temper expectations and say it's temper expectations and say it's important it's really really important important it's really really important important it's really really important but it's a long-term play do it do it but it's a long-term play do it do it but it's a long-term play do it do it right do it now the what what what's the right do it now the what what what's the right do it now the what what what's the old adage the best time to plant a tree old adage the best time to plant a tree old adage the best time to plant a tree was 20 years ago the best time to plant was 20 years ago the best time to plant was 20 years ago the best time to plant a tree is today if you didn't do it 20 a tree is today if you didn't do it 20 a tree is today if you didn't do it 20 years ago go ahead and get at it today years ago go ahead and get at it today years ago go ahead and get at it today because you got to start somewhere um in because you got to start somewhere um in because you got to start somewhere um in the meantime uh allocate some budget to the meantime uh allocate some budget to the meantime uh allocate some budget to start running some paid ads on some of start running some paid ads on some of start running some paid ads on some of those paid ad platforms um if this is those paid ad platforms um if this is those paid ad platforms um if this is something that you'd like to dig into something that you'd like to dig into something that you'd like to dig into deeper uh with me or one of our other deeper uh with me or one of our other deeper uh with me or one of our other coaches at missional marketing make sure coaches at missional marketing make sure coaches at missional marketing make sure that you reach out to us we actually that you reach out to us we actually that you reach out to us we actually have a couple of free assessments that have a couple of free assessments that have a couple of free assessments that you you can get uh of your Church you you can get uh of your Church you you can get uh of your Church website for your SEO we can do an SEO website for your SEO we can do an SEO website for your SEO we can do an SEO audit of your website to see how healthy audit of your website to see how healthy audit of your website to see how healthy it is and see how the search engines see it is and see how the search engines see it is and see how the search engines see it we can also do a local SEO audit uh it we can also do a local SEO audit uh it we can also do a local SEO audit uh for your Church website to see how for your Church website to see how for your Church website to see how you're showing up currently in the local

  9. you're showing up currently in the local you're showing up currently in the local search rankings and see what kind of search rankings and see what kind of search rankings and see what kind of work that needs to be done to make sure work that needs to be done to make sure work that needs to be done to make sure that you're showing up as high as you that you're showing up as high as you that you're showing up as high as you possibly can um otherwise uh we just possibly can um otherwise uh we just possibly can um otherwise uh we just love the fact that you uh have tuned love the fact that you uh have tuned love the fact that you uh have tuned into another episode of this show thanks into another episode of this show thanks into another episode of this show thanks for hanging out with me here for these for hanging out with me here for these for hanging out with me here for these 15 minutes or so I hope that it has been 15 minutes or so I hope that it has been 15 minutes or so I hope that it has been fruitful and helpful for you um if fruitful and helpful for you um if fruitful and helpful for you um if you're listening to this as it is coming you're listening to this as it is coming you're listening to this as it is coming out live we are in the weeks right out live we are in the weeks right out live we are in the weeks right before Easter uh I am praying um that before Easter uh I am praying um that before Easter uh I am praying um that you would have an absolutely amazing you would have an absolutely amazing you would have an absolutely amazing Easter in your church in your community Easter in your church in your community Easter in your church in your community and make a great impact in his name and and make a great impact in his name and and make a great impact in his name and that lots and lots of people would come that lots and lots of people would come that lots and lots of people would come to know Jesus as a result of your to know Jesus as a result of your to know Jesus as a result of your efforts and your team's efforts uh God efforts and your team's efforts uh God efforts and your team's efforts uh God bless and we'll see you next

Summary

The main theme is using digital marketing as a funnel to bring people into the church. Social media channels are the "front porch," the church website is the "living room," and attending a Sunday service is the "dining table" where the gospel is shared and connections are made. The practical takeaway is to leverage various digital platforms to guide individuals from initial awareness to deeper engagement and ultimately, spiritual connection.

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