Local SEO For Church Plants - Get Your Church Found in Google

[Music] [Music] jason hamrock jason hamrock jason hamrock i'm uh i'm excited to be on this zoom i'm uh i'm excited to be on this zoom i'm uh i'm excited to be on this zoom call with you today to talk about call with you today to talk about call with you today to talk about something that is really really something that is really really something that is really really important to me important to me important to me um as as you know i have been involved um as as you know i have been involved um as as you know i have been involved in church planting for in church planting for in church planting for most of my vocational ministry life i've most of my vocational ministry life i've most of my vocational ministry life i've been my first ministry been my first ministry been my first ministry position was in a church plant i planted position was in a church plant i planted position was in a church plant i planted a church i pastored a church a church i pastored a church a church i pastored a church and you know as we at missional and you know as we at missional and you know as we at missional marketing work with churches all around marketing work with churches all around marketing work with churches all around the country you know i gravitate the country you know i gravitate the country you know i gravitate towards these church planters um i just towards these church planters um i just towards these church planters um i just have a big heart for helping guys have a big heart for helping guys have a big heart for helping guys that are are starting new works across that are are starting new works across that are are starting new works across the country the country the country finding some momentum getting momentum i finding some momentum getting momentum i finding some momentum getting momentum i believe personally believe personally believe personally that church planting is one of the most that church planting is one of the most that church planting is one of the most effective ways to reach communities with effective ways to reach communities with effective ways to reach communities with the gospel the gospel the gospel and so i just get really excited and and so i just get really excited and and so i just get really excited and really um cranked really um cranked really um cranked about the idea of helping church about the idea of helping church about the idea of helping church planters reach more people in their planters reach more people in their planters reach more people in their community and doing it digitally community and doing it digitally community and doing it digitally and so i i asked you to get on this call and so i i asked you to get on this call and so i i asked you to get on this call with me today so that we can have a with me today so that we can have a with me today so that we can have a conversation about something that i conversation about something that i conversation about something that i think is really important for church think is really important for church think is really important for church planters to know and understand planters to know and understand planters to know and understand which is seo for church plants local seo which is seo for church plants local seo which is seo for church plants local seo on-page seo because there are some on-page seo because there are some on-page seo because there are some nuances when it comes to being a church nuances when it comes to being a church nuances when it comes to being a church plant plant plant that's a little different than being an that's a little different than being an that's a little different than being an established church established church established church right you and i talked about this when right you and i talked about this when right you and i talked about this when we first got on the call i said we first got on the call i said we first got on the call i said you know most church planters believe you know most church planters believe you know most church planters believe that they'll that they'll that they'll make a website and they'll publish it make a website and they'll publish it make a website and they'll publish it whatever platform they're using whatever platform they're using whatever platform they're using and then people will be able to find and then people will be able to find and then people will be able to find them on the internet and it it's not them on the internet and it it's not them on the internet and it it's not that simple as it doesn't work that way

that simple as it doesn't work that way that simple as it doesn't work that way no why don't you share a little bit no why don't you share a little bit no why don't you share a little bit about how it does work if i'm gonna if about how it does work if i'm gonna if about how it does work if i'm gonna if i'm gonna plant a church i'm gonna plant a church i'm gonna plant a church and i'm gonna launch a website what are and i'm gonna launch a website what are and i'm gonna launch a website what are some things that are gonna be important some things that are gonna be important some things that are gonna be important for me to do to make sure that people for me to do to make sure that people for me to do to make sure that people can actually find my website when can actually find my website when can actually find my website when they're searching for it they're searching for it they're searching for it yeah it's just like church growth right yeah it's just like church growth right yeah it's just like church growth right there's there's a there's there's a there's there's a when you look at the pie there's all when you look at the pie there's all when you look at the pie there's all kinds of ways you need to do what you kinds of ways you need to do what you kinds of ways you need to do what you need to do to grow your church need to do to grow your church need to do to grow your church of course building relationships and of course building relationships and of course building relationships and friends are number one friends are number one friends are number one maybe even doing a direct mail piece is maybe even doing a direct mail piece is maybe even doing a direct mail piece is pretty important running some facebook pretty important running some facebook pretty important running some facebook campaigns is really campaigns is really campaigns is really really important but you cannot forget really important but you cannot forget really important but you cannot forget about google about google about google uh google's probably one of the most uh google's probably one of the most uh google's probably one of the most important next to like important next to like important next to like people inviting and bringing their people inviting and bringing their people inviting and bringing their friends uh and that that friends uh and that that friends uh and that that getting it into google it's it's getting it into google it's it's getting it into google it's it's not just a couple of clicks or spin up not just a couple of clicks or spin up not just a couple of clicks or spin up website you're there website you're there website you're there right there's a difference between local right there's a difference between local right there's a difference between local seo and on-page seo seo and on-page seo seo and on-page seo and so local seo has everything to do and so local seo has everything to do and so local seo has everything to do with google recognizing that you with google recognizing that you with google recognizing that you truly are a church right and you have a truly are a church right and you have a truly are a church right and you have a storefront you're you're a business storefront you're you're a business storefront you're you're a business that's open for business that's open for business that's open for business you're growing and you have a storefront you're growing and you have a storefront you're growing and you have a storefront right that's how you get inside that right that's how you get inside that right that's how you get inside that what's that that thing called what's that that thing called what's that that thing called the google local pack right that map the google local pack right that map the google local pack right that map with three search results with three search results with three search results okay i'm gonna stop you there i'm gonna okay i'm gonna stop you there i'm gonna okay i'm gonna stop you there i'm gonna stop you there so you're talking about stop you there so you're talking about stop you there so you're talking about local seo local seo local seo um which may be a new terminology and um which may be a new terminology and um which may be a new terminology and you're talking about the google local you're talking about the google local you're talking about the google local pack why don't you break down pack why don't you break down pack why don't you break down local seo a little bit and what what local seo a little bit and what what local seo a little bit and what what does that really mean does that really mean does that really mean yeah so local seo again if you if you're yeah so local seo again if you if you're yeah so local seo again if you if you're on your phone on your phone on your phone and somebody types in churches near me

and somebody types in churches near me and somebody types in churches near me because they just moved to the area because they just moved to the area because they just moved to the area they're looking for a new church they're looking for a new church they're looking for a new church and you're right down the street it and you're right down the street it and you're right down the street it doesn't matter if you're in a theater doesn't matter if you're in a theater doesn't matter if you're in a theater a school a rented facility or you a school a rented facility or you a school a rented facility or you have you actually bought a facility have you actually bought a facility have you actually bought a facility which is kind of rare for a church plant which is kind of rare for a church plant which is kind of rare for a church plant but let's just say you have that but let's just say you have that but let's just say you have that you you actually occupy a space you you actually occupy a space you you actually occupy a space let's call it a high school let's say let's call it a high school let's say let's call it a high school let's say you signed a contract you're in that you signed a contract you're in that you signed a contract you're in that high school you kind of own high school you kind of own high school you kind of own that high school from you know sunday that high school from you know sunday that high school from you know sunday mornings from 8 am till noon that's your mornings from 8 am till noon that's your mornings from 8 am till noon that's your time that time that time that your your business is established there your your business is established there your your business is established there well if if somebody is googling well if if somebody is googling well if if somebody is googling like churches near me you absolutely like churches near me you absolutely like churches near me you absolutely want to be in that google local pack want to be in that google local pack want to be in that google local pack that's called local seo it's optimizing that's called local seo it's optimizing that's called local seo it's optimizing your your your storefront your business your where you storefront your business your where you storefront your business your where you are are are to be found in google when somebody to be found in google when somebody to be found in google when somebody around you is looking around you is looking around you is looking for a church you're always going to be for a church you're always going to be for a church you're always going to be giving that google local pack if you're giving that google local pack if you're giving that google local pack if you're searching for searching for searching for a location of some sort a gym a theater a location of some sort a gym a theater a location of some sort a gym a theater a store a church doesn't make they're a store a church doesn't make they're a store a church doesn't make they're looking for a church and so looking for a church and so looking for a church and so you want to be in that local pack how do you want to be in that local pack how do you want to be in that local pack how do you get there well first of all you get there well first of all you get there well first of all if you're a brand new church in a brand if you're a brand new church in a brand if you're a brand new church in a brand new location new location new location you have to get a google my business you you have to get a google my business you you have to get a google my business you have to be able to establish that with have to be able to establish that with have to be able to establish that with google google google and we can spend some time talking about and we can spend some time talking about and we can spend some time talking about how do you establish how do you establish how do you establish a google my business profile a google my business profile a google my business profile uh but that's a deeper conversation but uh but that's a deeper conversation but uh but that's a deeper conversation but you you you have to get that once you do get that have to get that once you do get that have to get that once you do get that then then then you actually that's your name and

you actually that's your name and you actually that's your name and address and phone that's address and phone that's address and phone that's that's where google recognizes that you that's where google recognizes that you that's where google recognizes that you are are are you have a storefront in a brick and you have a storefront in a brick and you have a storefront in a brick and mortar location even though you're not mortar location even though you're not mortar location even though you're not there there there all week long you only rent it for a all week long you only rent it for a all week long you only rent it for a short amount of time sunday mornings short amount of time sunday mornings short amount of time sunday mornings google will give you that google my google will give you that google my google will give you that google my business they'll say yep this business business they'll say yep this business business they'll say yep this business is open is open is open on sunday mornings at this location on sunday mornings at this location on sunday mornings at this location and that's called local seo what you and that's called local seo what you and that's called local seo what you have to do is claim that google my have to do is claim that google my have to do is claim that google my business and then start getting reviews business and then start getting reviews business and then start getting reviews adding photos prove to google and adding photos prove to google and adding photos prove to google and the people around you that you're open the people around you that you're open the people around you that you're open for business and you know you're for business and you know you're for business and you know you're inviting people inviting people inviting people the next thing about that though is the next thing about that though is the next thing about that though is google wants to make sure that google wants to make sure that google wants to make sure that you truly are open for business and how you truly are open for business and how you truly are open for business and how do they know that they do they know that they do they know that they they might drive by you know it's oh they might drive by you know it's oh they might drive by you know it's oh they are open for business they are open for business they are open for business but more likely not that what they're but more likely not that what they're but more likely not that what they're going to do is they're going to see going to do is they're going to see going to do is they're going to see well how well established is this new well how well established is this new well how well established is this new business business business on the internet in other directories we on the internet in other directories we on the internet in other directories we call those call those call those citations so your google my business citations so your google my business citations so your google my business profile that's a citation you probably profile that's a citation you probably profile that's a citation you probably are going to spin up a facebook page are going to spin up a facebook page are going to spin up a facebook page right for your church right for your church right for your church most churches would do that that's most churches would do that that's most churches would do that that's another citation another citation another citation you might get into yelp because yelp's a you might get into yelp because yelp's a you might get into yelp because yelp's a great way to get reviews and great way to get reviews and great way to get reviews and people will find you on yelp that's a people will find you on yelp that's a people will find you on yelp that's a citation and there's citation and there's citation and there's a lot more when you have a lot more when you have a lot more when you have all those citations built up with your all those citations built up with your all those citations built up with your name address and phone name address and phone name address and phone that match your google my business that match your google my business that match your google my business profile now you're onto something

profile now you're onto something profile now you're onto something because because because now google is going to be like huh this now google is going to be like huh this now google is going to be like huh this is a business it's a growing business is a business it's a growing business is a business it's a growing business it's in the spot it's open for business it's in the spot it's open for business it's in the spot it's open for business it's in all it's in all it's in all these other directories guests are a these other directories guests are a these other directories guests are a pretty good candidate for that google pretty good candidate for that google pretty good candidate for that google local pack so when somebody local pack so when somebody local pack so when somebody let's say a half a mile away or a few let's say a half a mile away or a few let's say a half a mile away or a few blocks away they're typing in blocks away they're typing in blocks away they're typing in wonder what kind of churches around me wonder what kind of churches around me wonder what kind of churches around me you have a chance to show up that local you have a chance to show up that local you have a chance to show up that local pack they click on you pack they click on you pack they click on you now they're looking at your pro profile now they're looking at your pro profile now they're looking at your pro profile that's that's that's way it's awesome to get people to click way it's awesome to get people to click way it's awesome to get people to click to your website or look for directions to your website or look for directions to your website or look for directions or call you okay that that's have really super okay that that's have really super helpful um helpful um helpful um i actually i know for a fact that it i actually i know for a fact that it i actually i know for a fact that it works well you know we have we have a works well you know we have we have a works well you know we have we have a church partner in st church partner in st church partner in st louis um called redemption church uh louis um called redemption church uh louis um called redemption church uh corey ball is the church planter pastor corey ball is the church planter pastor corey ball is the church planter pastor there there there and they launched in january of 2020 i and they launched in january of 2020 i and they launched in january of 2020 i mean mean mean can you imagine being a church planter can you imagine being a church planter can you imagine being a church planter launched the church january launched the church january launched the church january 2020 we helped them promote their launch 2020 we helped them promote their launch 2020 we helped them promote their launch they got off to a i got off to a really they got off to a i got off to a really they got off to a i got off to a really solid start meeting in a temporary solid start meeting in a temporary solid start meeting in a temporary rented location and of course 10 weeks rented location and of course 10 weeks rented location and of course 10 weeks later later later they're a virtual online church like they're a virtual online church like they're a virtual online church like everyone else and everyone else and everyone else and they recently re-engaged they recently re-engaged they recently re-engaged their weekend gatherings they're meeting their weekend gatherings they're meeting their weekend gatherings they're meeting actually in a different portable actually in a different portable actually in a different portable location location location temporarily because they couldn't get temporarily because they couldn't get temporarily because they couldn't get back into the other location and corey back into the other location and corey back into the other location and corey emailed me yesterday and literally said emailed me yesterday and literally said emailed me yesterday and literally said that they've had four new families visit that they've had four new families visit that they've had four new families visit their church in the two weeks their church in the two weeks their church in the two weeks since they've started worshiping since they've started worshiping since they've started worshiping together again together again together again who found them by googling church near who found them by googling church near who found them by googling church near me

me me and you know i'm i was so proud of just and you know i'm i was so proud of just and you know i'm i was so proud of just so proud of our team so proud of our team so proud of our team for being able to help them establish for being able to help them establish for being able to help them establish themselves online themselves online themselves online because have they done nothing more than because have they done nothing more than because have they done nothing more than just launch the website in january when just launch the website in january when just launch the website in january when the church launched the church launched the church launched i have i have a hundred percent i have i have a hundred percent i have i have a hundred percent confidence confidence confidence that there is zero percent chance that that there is zero percent chance that that there is zero percent chance that those people would have found them those people would have found them those people would have found them when they googled church near me their when they googled church near me their when they googled church near me their church would not have shown up church would not have shown up church would not have shown up yeah you know this thing google's not yeah you know this thing google's not yeah you know this thing google's not that complicated it's it's kind of that complicated it's it's kind of that complicated it's it's kind of complicated complicated complicated you just have to follow what they say you just have to follow what they say you just have to follow what they say and you have to do the work you know you and you have to do the work you know you and you have to do the work you know you can't just spin up a website and all of can't just spin up a website and all of can't just spin up a website and all of a sudden you're going to show up on page a sudden you're going to show up on page a sudden you're going to show up on page one it doesn't one it doesn't one it doesn't work that way when it comes to local seo work that way when it comes to local seo work that way when it comes to local seo you just can't you just can't you just can't you know google will find us because you know google will find us because you know google will find us because we're going to be in this junior high we're going to be in this junior high we're going to be in this junior high you actually have to do some steps but you actually have to do some steps but you actually have to do some steps but when you do those steps you get rewarded when you do those steps you get rewarded when you do those steps you get rewarded you get rewarded by you get rewarded by you get rewarded by being in google and by the way we've being in google and by the way we've being in google and by the way we've we've said this before we've said this before we've said this before nine out of 10 people use google as nine out of 10 people use google as nine out of 10 people use google as their search engine their search engine their search engine google owns the space and when google owns the space and when google owns the space and when somebody's looking for something locally somebody's looking for something locally somebody's looking for something locally seven out of ten they're gonna times seven out of ten they're gonna times seven out of ten they're gonna times they're going to click on an ad they're going to click on an ad they're going to click on an ad or they're going to click on that map or or they're going to click on that map or or they're going to click on that map or they're going to click on that you know they're going to click on that you know they're going to click on that you know those top three search results in the those top three search results in the those top three search results in the google local pack google local pack google local pack so it is absolutely worth the time and so it is absolutely worth the time and so it is absolutely worth the time and it you just proved it and this happens it you just proved it and this happens it you just proved it and this happens time and time again we hear from so many time and time again we hear from so many time and time again we hear from so many churches that churches that churches that you know thank you for educating us you know thank you for educating us you know thank you for educating us about this because we didn't really know about this because we didn't really know about this because we didn't really know about this we were kind of wondering how about this we were kind of wondering how about this we were kind of wondering how this all works

this all works this all works you just let us know how it works we're you just let us know how it works we're you just let us know how it works we're doing our our job doing our our job doing our our job and getting citations and cleaning and getting citations and cleaning and getting citations and cleaning things up and we're things up and we're things up and we're seeing more activity it's just follow seeing more activity it's just follow seeing more activity it's just follow the rules and follow the steps and the rules and follow the steps and the rules and follow the steps and it works yeah it's one of those things it works yeah it's one of those things it works yeah it's one of those things that you have to be really intentional that you have to be really intentional that you have to be really intentional about as well because i've seen about as well because i've seen about as well because i've seen another thing happen to church plants another thing happen to church plants another thing happen to church plants that is really that is really that is really a challenge and kind of regretful and a challenge and kind of regretful and a challenge and kind of regretful and that is they launch that is they launch that is they launch in a portable meeting location like a in a portable meeting location like a in a portable meeting location like a school or a movie theater or a school or a movie theater or a school or a movie theater or a ymca but they actually rent ymca but they actually rent ymca but they actually rent an office space 24 7 that may or may not an office space 24 7 that may or may not an office space 24 7 that may or may not be actually in the same community or in be actually in the same community or in be actually in the same community or in the same neighborhood the same neighborhood the same neighborhood as as where they're actually having as as where they're actually having as as where they're actually having their their worship services their their worship services their their worship services and google will actually establish and google will actually establish and google will actually establish their google my business page where their google my business page where their google my business page where their office location is and i've their office location is and i've their office location is and i've actually seen that happen a few times actually seen that happen a few times actually seen that happen a few times and that can make things more and that can make things more and that can make things more complicated and it happens complicated and it happens complicated and it happens because google's trying to help you and because google's trying to help you and because google's trying to help you and if you don't get intentional if you don't get intentional if you don't get intentional about claiming your google my business about claiming your google my business about claiming your google my business page establishing your google my page establishing your google my page establishing your google my business page business page business page at the proper location what will happen at the proper location what will happen at the proper location what will happen in er in er in er you know inherently is that people will you know inherently is that people will you know inherently is that people will google church near me google church near me google church near me and they'll pull up the google will and they'll pull up the google will and they'll pull up the google will provide them your google my business provide them your google my business provide them your google my business page which will actually be your office page which will actually be your office page which will actually be your office location location location and not actually your weekend meeting and not actually your weekend meeting and not actually your weekend meeting location that does not help location that does not help location that does not help the searcher who's looking for a church the searcher who's looking for a church the searcher who's looking for a church near them right that's near them right that's near them right that's it no and that's a good point it if it no and that's a good point it if it no and that's a good point it if you're a multi-campus you're a multi-campus you're a multi-campus in that kind of scenario you're sort of

in that kind of scenario you're sort of in that kind of scenario you're sort of like you have multiple locations right like you have multiple locations right like you have multiple locations right because you have a church because you have a church because you have a church office you know in a suite 100 over here office you know in a suite 100 over here office you know in a suite 100 over here that's fine you can have a google my that's fine you can have a google my that's fine you can have a google my business profile for that business profile for that business profile for that office just make sure you label it the office just make sure you label it the office just make sure you label it the church office church office church office right but your other location that right but your other location that right but your other location that you're only in on sunday mornings at the you're only in on sunday mornings at the you're only in on sunday mornings at the junior high junior high junior high that's a mile away that needs to have that's a mile away that needs to have that's a mile away that needs to have its own its own its own google my business profile because that google my business profile because that google my business profile because that is what you want people to find is what you want people to find is what you want people to find right so if you have four or five right so if you have four or five right so if you have four or five locations guess what locations guess what locations guess what you have four or five storefronts you you have four or five storefronts you you have four or five storefronts you have four or five have four or five have four or five google my business locations but when it google my business locations but when it google my business locations but when it with a startup church with a startup church with a startup church that usually is the case like if they that usually is the case like if they that usually is the case like if they have some kind of a small little office have some kind of a small little office have some kind of a small little office they may even do like a wednesday night they may even do like a wednesday night they may even do like a wednesday night thing there are some small groups thing there are some small groups thing there are some small groups maybe not but they're usually their maybe not but they're usually their maybe not but they're usually their campus is in a campus is in a campus is in a high school or some other rental high school or some other rental high school or some other rental facility far away facility far away facility far away that's the one you have to be focusing that's the one you have to be focusing that's the one you have to be focusing on on on yeah that's a really that's a really yeah that's a really that's a really yeah that's a really that's a really good point um i'm going to pivot here good point um i'm going to pivot here good point um i'm going to pivot here well there's zero doubt to me and i'll well there's zero doubt to me and i'll well there's zero doubt to me and i'll i'll i'll i'll alarm wrestle somebody over it local seo alarm wrestle somebody over it local seo alarm wrestle somebody over it local seo is the most important thing that a is the most important thing that a is the most important thing that a church plant church plant church plant needs to address as they're getting out needs to address as they're getting out needs to address as they're getting out of the gate and can even start of the gate and can even start of the gate and can even start working on local seo pre-launch and so i working on local seo pre-launch and so i working on local seo pre-launch and so i just want to emphasize that that's the just want to emphasize that that's the just want to emphasize that that's the number one to me the most important number one to me the most important number one to me the most important thing that a church plant should be thing that a church plant should be thing that a church plant should be focused on focused on focused on however you are the king of talking however you are the king of talking however you are the king of talking about content being king about content being king about content being king okay and when it comes to church okay and when it comes to church okay and when it comes to church websites um content is king websites um content is king websites um content is king churches create content consistently

churches create content consistently churches create content consistently every single week we're spinning up every single week we're spinning up every single week we're spinning up thousands upon thousands of words we've thousands upon thousands of words we've thousands upon thousands of words we've got ministries got ministries got ministries that are full of of content that makes that are full of of content that makes that are full of of content that makes when when optimized properly uh websites when when optimized properly uh websites when when optimized properly uh websites very searchable for people who are very searchable for people who are very searchable for people who are looking for answers to questions or looking for answers to questions or looking for answers to questions or people who are looking for churches people who are looking for churches people who are looking for churches so i want to kind of just spin things so i want to kind of just spin things so i want to kind of just spin things around a little bit and talk about around a little bit and talk about around a little bit and talk about content as far as church plants are content as far as church plants are content as far as church plants are concerned so concerned so concerned so you know we're working with a church you know we're working with a church you know we're working with a church that's been established for that's been established for that's been established for 10 or 15 or 20 years they've got 10 or 15 or 20 years they've got 10 or 15 or 20 years they've got literally thousands of sermons at that literally thousands of sermons at that literally thousands of sermons at that point point point there's a lot of content that that there's a lot of content that that there's a lot of content that that church can have on their website for a church can have on their website for a church can have on their website for a church plant church plant church plant they have very little to no content when they have very little to no content when they have very little to no content when they first they first they first start out what's your advice for what a start out what's your advice for what a start out what's your advice for what a church plant can do church plant can do church plant can do to make sure that they have good to make sure that they have good to make sure that they have good relevant searchable relevant searchable relevant searchable content on their website the right kind content on their website the right kind content on their website the right kind of content before they have a full of content before they have a full of content before they have a full library of sermon library of sermon library of sermon topics yeah so you have to kind of topics yeah so you have to kind of topics yeah so you have to kind of put in perspective uh your your number put in perspective uh your your number put in perspective uh your your number one goal when you're launching a church one goal when you're launching a church one goal when you're launching a church is what is what is what you need people you know you got to get you need people you know you got to get you need people you know you got to get people so people people so people people so people certainly people looking for a church is certainly people looking for a church is certainly people looking for a church is probably your number one probably your number one probably your number one focus so what we just talked about with focus so what we just talked about with focus so what we just talked about with local local local again your church right so i always try again your church right so i always try again your church right so i always try to keep that in perspective to keep that in perspective to keep that in perspective you know meeting new people inviting you know meeting new people inviting you know meeting new people inviting them go door to door all that kind of them go door to door all that kind of them go door to door all that kind of stuff stuff stuff so so good do a direct mail piece that's so so good do a direct mail piece that's so so good do a direct mail piece that's great great great uh but i would say that the probably the uh but i would say that the probably the uh but i would say that the probably the digitally speaking the two digitally speaking the two digitally speaking the two things you really want to focus on local things you really want to focus on local things you really want to focus on local seo we've already talked about that seo we've already talked about that seo we've already talked about that and probably do some kind of paid

and probably do some kind of paid and probably do some kind of paid campaigns campaigns campaigns that's going to generate traffic to your that's going to generate traffic to your that's going to generate traffic to your website website website instantly right you run a facebook instantly right you run a facebook instantly right you run a facebook campaign you invite people campaign you invite people campaign you invite people they can click to get your website you they can click to get your website you they can click to get your website you just got traffic on your website just got traffic on your website just got traffic on your website now let's talk about on page seo which now let's talk about on page seo which now let's talk about on page seo which that's different from local seo local that's different from local seo local that's different from local seo local seo is your storefront your brick and seo is your storefront your brick and seo is your storefront your brick and mortar place mortar place mortar place on page seo is your website on page seo is your website on page seo is your website you are not going to spin up your you are not going to spin up your you are not going to spin up your website and it's going to be found website and it's going to be found website and it's going to be found organically organically organically it's just not going to happen so it's it's just not going to happen so it's it's just not going to happen so it's this on-page seo is kind of a this on-page seo is kind of a this on-page seo is kind of a long game it's a marathon um and so my long game it's a marathon um and so my long game it's a marathon um and so my opinion with the church plant what i opinion with the church plant what i opinion with the church plant what i always tell church plants is always tell church plants is always tell church plants is make sure you're doing the local seo make sure you're doing the local seo make sure you're doing the local seo make sure you're advertising make sure you're advertising make sure you're advertising and then really the the thing you want and then really the the thing you want and then really the the thing you want to focus on in my opinion first and to focus on in my opinion first and to focus on in my opinion first and foremost is your home page foremost is your home page foremost is your home page and your plan a visit page and probably and your plan a visit page and probably and your plan a visit page and probably about you because they want to know about you because they want to know about you because they want to know if you're the lead pastor you know what if you're the lead pastor you know what if you're the lead pastor you know what do you look like and are you normal and do you look like and are you normal and do you look like and are you normal and all that kind of stuff all that kind of stuff all that kind of stuff but i would say that that home page and but i would say that that home page and but i would say that that home page and plan a visit page that's where you want plan a visit page that's where you want plan a visit page that's where you want to optimize to optimize to optimize that's where you want to have content that's where you want to have content that's where you want to have content and you want to explain that you are a and you want to explain that you are a and you want to explain that you are a church and you're located in louisville church and you're located in louisville church and you're located in louisville right you want to have a local presence right you want to have a local presence right you want to have a local presence on that where you're on that where you're on that where you're having content about the keywords of having content about the keywords of having content about the keywords of church and this is the church we're all church and this is the church we're all church and this is the church we're all located here and this is our belief and located here and this is our belief and located here and this is our belief and you're invited and that kind of a thing you're invited and that kind of a thing you're invited and that kind of a thing because because because you want to start to you want to start you want to start to you want to start you want to start to you want to start to unders you know tell inform google to unders you know tell inform google to unders you know tell inform google that you that you that you are a church and that you actually um are a church and that you actually um are a church and that you actually um have something to offer and you you know

have something to offer and you you know have something to offer and you you know if people are typing in churches near me if people are typing in churches near me if people are typing in churches near me remember i said remember i said remember i said this before seven out of ten people are this before seven out of ten people are this before seven out of ten people are going to click going to click going to click on an ad or the google local pack only 3 on an ad or the google local pack only 3 on an ad or the google local pack only 3 out of 10 are going to out of 10 are going to out of 10 are going to are going to scroll down to the organic are going to scroll down to the organic are going to scroll down to the organic search results so is it important search results so is it important search results so is it important yes to that 30 percent you could you yes to that 30 percent you could you yes to that 30 percent you could you could gain some traffic could gain some traffic could gain some traffic but your new church website is not going but your new church website is not going but your new church website is not going to outperform yelp to outperform yelp to outperform yelp it's not going to outperform other it's not going to outperform other it's not going to outperform other churches that are well established in churches that are well established in churches that are well established in the area the area the area just not going to happen in the short just not going to happen in the short just not going to happen in the short run but long term run but long term run but long term that's that's something you definitely that's that's something you definitely that's that's something you definitely want to play a part in you want to start want to play a part in you want to start want to play a part in you want to start focusing on that focusing on that focusing on that and if if you can do that out of the and if if you can do that out of the and if if you can do that out of the gates early gates early gates early you've just set yourself up for success you've just set yourself up for success you've just set yourself up for success for years to come for years to come for years to come because there's a lot of established because there's a lot of established because there's a lot of established church has been around for 15 20 years church has been around for 15 20 years church has been around for 15 20 years they have not taken the time to add they have not taken the time to add they have not taken the time to add content to their website content to their website content to their website so they are ahead of you because they so they are ahead of you because they so they are ahead of you because they have longevity have longevity have longevity but if you start that now you are going but if you start that now you are going but if you start that now you are going to be in so much better shape to be in so much better shape to be in so much better shape two three five years from now but i two three five years from now but i two three five years from now but i would say focus on would say focus on would say focus on your home page and your plan a visit your home page and your plan a visit your home page and your plan a visit page content is king as i said as you've page content is king as i said as you've page content is king as i said as you've said i'd say i do say it all the time said i'd say i do say it all the time said i'd say i do say it all the time not the king we know who he is not the king we know who he is not the king we know who he is but content is so important so in you but content is so important so in you but content is so important so in you know having images know having images know having images having colors you know having javascript having colors you know having javascript having colors you know having javascript where it loads and all this kind of where it loads and all this kind of where it loads and all this kind of cool stuff in css and even having a cool stuff in css and even having a cool stuff in css and even having a video is so important video is so important video is so important the problem is google can't crawl that the problem is google can't crawl that the problem is google can't crawl that they don't crawl they don't crawl they don't crawl that's only for users to engage and go that's only for users to engage and go that's only for users to engage and go wow this is pretty cool which i think is wow this is pretty cool which i think is wow this is pretty cool which i think is really important really important really important but you want to have content

but you want to have content but you want to have content text on your home page your plan of text on your home page your plan of text on your home page your plan of visit page visit page visit page your about us page that actually speaks your about us page that actually speaks your about us page that actually speaks that's focused on that keyword of church that's focused on that keyword of church that's focused on that keyword of church and if you do that right you're gonna and if you do that right you're gonna and if you do that right you're gonna start to show up organically start to show up organically start to show up organically over time you made a really interesting over time you made a really interesting over time you made a really interesting point there and point there and point there and if you're a church planter and you're if you're a church planter and you're if you're a church planter and you're watching this video i'm i'm gonna watching this video i'm i'm gonna watching this video i'm i'm gonna share something with you that is really share something with you that is really share something with you that is really really important and that is really important and that is really important and that is because i there is a very large because i there is a very large because i there is a very large church planting mission organization church planting mission organization church planting mission organization in the united states that when they're in the united states that when they're in the united states that when they're coaching their church planters they tell coaching their church planters they tell coaching their church planters they tell them them them that the first thing that people ought that the first thing that people ought that the first thing that people ought to see when they get on their home page to see when they get on their home page to see when they get on their home page of their website of their website of their website is their meeting time and their location is their meeting time and their location is their meeting time and their location and and and my opinion you can share your opinion on my opinion you can share your opinion on my opinion you can share your opinion on this too as this too as this too as as it's great to make sure that your as it's great to make sure that your as it's great to make sure that your meeting time in your location meeting time in your location meeting time in your location is easy for people to see and easy for is easy for people to see and easy for is easy for people to see and easy for people to find but i want to make people people to find but i want to make people people to find but i want to make people click click click at least one time at a time i would at least one time at a time i would at least one time at a time i would rather have a button rather have a button rather have a button on the top that says meeting time and on the top that says meeting time and on the top that says meeting time and location or as you suggested location or as you suggested location or as you suggested plan a visit one click get them into the plan a visit one click get them into the plan a visit one click get them into the website website website that actually will help your seo it that actually will help your seo it that actually will help your seo it helps affirm for helps affirm for helps affirm for google that people are actually spending google that people are actually spending google that people are actually spending time on your website finding things that time on your website finding things that time on your website finding things that are relevant that they're looking for are relevant that they're looking for are relevant that they're looking for otherwise if they find the meeting time otherwise if they find the meeting time otherwise if they find the meeting time in the location right above the fold in the location right above the fold in the location right above the fold on the home page they might just bounce on the home page they might just bounce on the home page they might just bounce right and right and right and that sends the wrong message to google that sends the wrong message to google that sends the wrong message to google let me explain that let me explain that let me explain that right you run an ad campaign facebook right you run an ad campaign facebook right you run an ad campaign facebook you show up in the local pack people

you show up in the local pack people you show up in the local pack people click on your website click on your website click on your website they get to your website awesome they get to your website awesome they get to your website awesome however if they if google google's however if they if google google's however if they if google google's watching watching watching everything they're watching everything everything they're watching everything everything they're watching everything and if somebody gets to your website and and if somebody gets to your website and and if somebody gets to your website and they see all they need to know about you they see all they need to know about you they see all they need to know about you right there they're going to hit the right there they're going to hit the right there they're going to hit the back button that's called a back button that's called a back button that's called a bounce they just left your website bounce they just left your website bounce they just left your website google will look at that and say google will look at that and say google will look at that and say huh must not have you know huh must not have you know huh must not have you know great content must not be very great content must not be very great content must not be very authoritative authoritative authoritative sounds like we probably wouldn't want to sounds like we probably wouldn't want to sounds like we probably wouldn't want to increase this business this increase this business this increase this business this this website up the search result page this website up the search result page this website up the search result page because because because people are balancing right that's that's people are balancing right that's that's people are balancing right that's that's not good for not good for not good for seo that's not optimizing your website seo that's not optimizing your website seo that's not optimizing your website to your point and i 100 agree with this to your point and i 100 agree with this to your point and i 100 agree with this keep people on your website and and keep people on your website and and keep people on your website and and people will people will people will click at least once they'll if they like click at least once they'll if they like click at least once they'll if they like what they see what they see what they see they'll click at least once don't make they'll click at least once don't make they'll click at least once don't make me think too hard about it me think too hard about it me think too hard about it don't maybe have to search for any kind don't maybe have to search for any kind don't maybe have to search for any kind of buttons make it of buttons make it of buttons make it very and don't put like 10 buttons on very and don't put like 10 buttons on very and don't put like 10 buttons on there put like two there put like two there put like two watch a recent message and plan a visit watch a recent message and plan a visit watch a recent message and plan a visit right right right click and if i get on there or maybe click and if i get on there or maybe click and if i get on there or maybe even put like location and service times even put like location and service times even put like location and service times that's fine to put on there too that's fine to put on there too that's fine to put on there too but that one click informs google that but that one click informs google that but that one click informs google that people were interested in your website people were interested in your website people were interested in your website and your bounce rate thing goes way down and your bounce rate thing goes way down and your bounce rate thing goes way down and that's and that's and that's so important for a new church plant so important for a new church plant so important for a new church plant when they're wanting to get in the when they're wanting to get in the when they're wanting to get in the google space

google space google space if you will and actually establish if you will and actually establish if you will and actually establish themselves online themselves online themselves online that's a really good point um and i that's a really good point um and i that's a really good point um and i think we're going to wrap things up think we're going to wrap things up think we're going to wrap things up there there there um if you're watching this video or um if you're watching this video or um if you're watching this video or listening to the audio and you want to listening to the audio and you want to listening to the audio and you want to talk to jason or me talk to jason or me talk to jason or me about local seo or on-page seo for about local seo or on-page seo for about local seo or on-page seo for uh for your church website for your uh for your church website for your uh for your church website for your church plant maybe you actually church plant maybe you actually church plant maybe you actually need help building a website for your need help building a website for your need help building a website for your church plant uh you can click on our church plant uh you can click on our church plant uh you can click on our website missionalmarketing.com website missionalmarketing.com website missionalmarketing.com uh there's a place that you can self uh there's a place that you can self uh there's a place that you can self schedule an appointment schedule an appointment schedule an appointment with someone from our team and we also with someone from our team and we also with someone from our team and we also we have a blog we have a blog we have a blog on our website that has a ton of content on our website that has a ton of content on our website that has a ton of content relevant to seo local seo relevant to seo local seo relevant to seo local seo church websites best practices we have church websites best practices we have church websites best practices we have some great writers that are creating new some great writers that are creating new some great writers that are creating new content content content literally it seems like every day these literally it seems like every day these literally it seems like every day these days tons of great and relevant content days tons of great and relevant content days tons of great and relevant content it's a great library it's a great library it's a great library uh where you can just learn if you're uh where you can just learn if you're uh where you can just learn if you're just interested in in just digging in just interested in in just digging in just interested in in just digging in and finding out more jason anything else and finding out more jason anything else and finding out more jason anything else you want to add you want to add you want to add no well i'll tell you what if if you are no well i'll tell you what if if you are no well i'll tell you what if if you are a church plant a church plant a church plant you got your location or you're thinking you got your location or you're thinking you got your location or you're thinking about getting your location connect with about getting your location connect with about getting your location connect with us we'll help you us we'll help you us we'll help you just walk you through what you need to just walk you through what you need to just walk you through what you need to do to establish your google my business do to establish your google my business [Music] [Music] profile profile profile [Music] [Music] [Music] you