Digital Outreach Engagement Pathway For Churches | Jason Hamrock & Bart Blair

[Music] [Music] I think I'd like to talk about most I think I'd like to talk about most I think I'd like to talk about most Church websites Church websites Church websites be honest ask yourself this question is be honest ask yourself this question is be honest ask yourself this question is our website basically just a brochure our website basically just a brochure our website basically just a brochure about our church or does it actually about our church or does it actually about our church or does it actually help people help people help people and what I mean by that is and what I mean by that is and what I mean by that is yes we can go to the messages page and yes we can go to the messages page and yes we can go to the messages page and watch 30-minute sermons if I don't go to watch 30-minute sermons if I don't go to watch 30-minute sermons if I don't go to your church I probably won't do that but your church I probably won't do that but your church I probably won't do that but I would watch Snippets I would watch Snippets I would watch Snippets well this is season three episode 42 of well this is season three episode 42 of well this is season three episode 42 of the missional marketing podcast show I the missional marketing podcast show I the missional marketing podcast show I am Bart Blair hey I'm joined by the CEO am Bart Blair hey I'm joined by the CEO am Bart Blair hey I'm joined by the CEO of missional marketing Jason Hamrock of missional marketing Jason Hamrock of missional marketing Jason Hamrock Jason welcome to another episode of the Jason welcome to another episode of the Jason welcome to another episode of the podcast glad to be here Bart and I'm podcast glad to be here Bart and I'm podcast glad to be here Bart and I'm really pumped about what we're going to really pumped about what we're going to really pumped about what we're going to talk about today I'm pretty passionate talk about today I'm pretty passionate talk about today I'm pretty passionate about it about it about it I've been I don't I would I would say I I've been I don't I would I would say I I've been I don't I would I would say I would say you've been drinking some would say you've been drinking some would say you've been drinking some Kool-Aid you've been pouring some Kool-Aid you've been pouring some Kool-Aid you've been pouring some Kool-Aid for the team at missional Kool-Aid for the team at missional Kool-Aid for the team at missional marketing uh to help us really get marketing uh to help us really get marketing uh to help us really get better at coaching the churches that we better at coaching the churches that we better at coaching the churches that we have an opportunity to serve uh day in have an opportunity to serve uh day in have an opportunity to serve uh day in day out weekend week out helping day out weekend week out helping day out weekend week out helping churches reach more people the purpose churches reach more people the purpose churches reach more people the purpose of this podcast is to help churches grow of this podcast is to help churches grow of this podcast is to help churches grow by leveraging digital marketing and by leveraging digital marketing and by leveraging digital marketing and effective Communications and under that effective Communications and under that effective Communications and under that digital marketing and effective digital marketing and effective digital marketing and effective Communications we use this this term Communications we use this this term Communications we use this this term digital Outreach how can we reach more digital Outreach how can we reach more digital Outreach how can we reach more people in our community via digital people in our community via digital people in our community via digital methods and uh you've been putting some methods and uh you've been putting some methods and uh you've been putting some things down on paper you've been sharing things down on paper you've been sharing things down on paper you've been sharing it with our team you've been sharing it it with our team you've been sharing it it with our team you've been sharing it actually even with some of the churches actually even with some of the churches actually even with some of the churches that you've been meeting with recently

that you've been meeting with recently that you've been meeting with recently and I asked you if we could record a and I asked you if we could record a and I asked you if we could record a podcast on this because well it might podcast on this because well it might podcast on this because well it might not all be dry cement yet but there's a not all be dry cement yet but there's a not all be dry cement yet but there's a lot that we can build on and I think lot that we can build on and I think lot that we can build on and I think help churches today so let me set this help churches today so let me set this help churches today so let me set this conversation up by simply saying that we conversation up by simply saying that we conversation up by simply saying that we often meet with churches and there is a often meet with churches and there is a often meet with churches and there is a gen General expectation that if the gen General expectation that if the gen General expectation that if the church will run some ads that people church will run some ads that people church will run some ads that people will click on an ad and next Sunday will click on an ad and next Sunday will click on an ad and next Sunday they'll be at church in fact I see ads they'll be at church in fact I see ads they'll be at church in fact I see ads promoting this to churches that if promoting this to churches that if promoting this to churches that if you'll just run some ads people will you'll just run some ads people will you'll just run some ads people will click on your ads and next Sunday click on your ads and next Sunday click on your ads and next Sunday they'll be at church and while there may they'll be at church and while there may they'll be at church and while there may be a very very small percentage of be a very very small percentage of be a very very small percentage of people who would actually do that see a people who would actually do that see a people who would actually do that see a church ad click on the ad and the next church ad click on the ad and the next church ad click on the ad and the next Sunday show up at church we know that by Sunday show up at church we know that by Sunday show up at church we know that by and large that is not going to be the and large that is not going to be the and large that is not going to be the the the the majority and so you have the the the majority and so you have the the the majority and so you have kind of developed this this pathway this kind of developed this this pathway this kind of developed this this pathway this way of thinking about how we move people way of thinking about how we move people way of thinking about how we move people from that first click to an in-person from that first click to an in-person from that first click to an in-person experience on our campus and that's what experience on our campus and that's what experience on our campus and that's what we're going to talk through today so we're going to talk through today so we're going to talk through today so I've set the table for this conversation I've set the table for this conversation I've set the table for this conversation I want to throw things over to you and I want to throw things over to you and I want to throw things over to you and let you just sort of begin teaching us let you just sort of begin teaching us let you just sort of begin teaching us how we can do this better how we can do this better how we can do this better thanks Bart yeah I I've talked to a lot thanks Bart yeah I I've talked to a lot thanks Bart yeah I I've talked to a lot of churches about this I've collected a of churches about this I've collected a of churches about this I've collected a lot of data on it and I want you to lot of data on it and I want you to lot of data on it and I want you to think about a funnel think about a funnel think about a funnel it's a funnel and we want to go from it's a funnel and we want to go from it's a funnel and we want to go from awareness

awareness awareness to attendance how do you get people to to attendance how do you get people to to attendance how do you get people to become aware of you to attending in become aware of you to attending in become aware of you to attending in person and it's a funnel and so uh the person and it's a funnel and so uh the person and it's a funnel and so uh the team and I we kind of we we hammered team and I we kind of we we hammered team and I we kind of we we hammered through that and we were figuring out through that and we were figuring out through that and we were figuring out the funnel levels right that that leads the funnel levels right that that leads the funnel levels right that that leads it down we would love to not have a it down we would love to not have a it down we would love to not have a funnel we'd love to have funnel we'd love to have funnel we'd love to have if you see an ad and then 100 of the if you see an ad and then 100 of the if you see an ad and then 100 of the people show up that would be amazing people show up that would be amazing people show up that would be amazing that doesn't happen that doesn't has that doesn't happen that doesn't has that doesn't happen that doesn't has Bart just said that doesn't happen we Bart just said that doesn't happen we Bart just said that doesn't happen we promote the church and we get a maybe a promote the church and we get a maybe a promote the church and we get a maybe a few people that will show up they might few people that will show up they might few people that will show up they might already be Christians we don't know already be Christians we don't know already be Christians we don't know where they are but that doesn't happen where they are but that doesn't happen where they are but that doesn't happen very often now over the course of a year very often now over the course of a year very often now over the course of a year if you do it right and you nurture that if you do it right and you nurture that if you do it right and you nurture that relationship and you build some trust I relationship and you build some trust I relationship and you build some trust I think those percentages go up that think those percentages go up that think those percentages go up that people will attend over the course of people will attend over the course of people will attend over the course of time that's different and I'm going to time that's different and I'm going to time that's different and I'm going to talk about that that's different from talk about that that's different from talk about that that's different from promoting you know a trunk or treat promoting you know a trunk or treat promoting you know a trunk or treat event right you promote a trucker Trunk event right you promote a trucker Trunk event right you promote a trucker Trunk or Treat event you could get like 60 70 or Treat event you could get like 60 70 or Treat event you could get like 60 70 percent of the people that saw that ad percent of the people that saw that ad percent of the people that saw that ad to show up because it's an event it's to show up because it's an event it's to show up because it's an event it's it's free there's like no strings it's free there's like no strings it's free there's like no strings attached you can attached you can attached you can you can attend and leave that that's you can attend and leave that that's you can attend and leave that that's that's great to have what we're talking that's great to have what we're talking that's great to have what we're talking about is how do I how do I build about is how do I how do I build about is how do I how do I build awareness about our church to a awareness about our church to a awareness about our church to a community that's going to funnel them community that's going to funnel them community that's going to funnel them down so here's the kind of the steps down so here's the kind of the steps down so here's the kind of the steps that that I talk about and each one of that that I talk about and each one of that that I talk about and each one of these levels there is a strategy behind these levels there is a strategy behind these levels there is a strategy behind it so the first one is awareness

it so the first one is awareness it so the first one is awareness you want to build awareness what do you you want to build awareness what do you you want to build awareness what do you do by what do you mean by that it's do by what do you mean by that it's do by what do you mean by that it's actually running ads digitally but it actually running ads digitally but it actually running ads digitally but it could also be traditional ways like you could also be traditional ways like you could also be traditional ways like you could be you know running Billboards or could be you know running Billboards or could be you know running Billboards or you could do Direct Mail pieces or any you could do Direct Mail pieces or any you could do Direct Mail pieces or any of the traditional methods but you're of the traditional methods but you're of the traditional methods but you're creating awareness creating awareness creating awareness about who you are about who you are about who you are and that can be done for just inviting and that can be done for just inviting and that can be done for just inviting people to church or it could also be people to church or it could also be people to church or it could also be meeting people where they are with some meeting people where they are with some meeting people where they are with some type of a felt need issue right my type of a felt need issue right my type of a felt need issue right my marriage is in trouble my my parenting marriage is in trouble my my parenting marriage is in trouble my my parenting needs help you know I'm addicted to needs help you know I'm addicted to needs help you know I'm addicted to something I'm going through some grief something I'm going through some grief something I'm going through some grief whatever that felt need is whatever that felt need is whatever that felt need is you can be their Church to help that you can be their Church to help that you can be their Church to help that user understand that you are you exist user understand that you are you exist user understand that you are you exist and you're here to help them that's and you're here to help them that's and you're here to help them that's called awareness so you really want to called awareness so you really want to called awareness so you really want to have a ton of awareness going on and have a ton of awareness going on and have a ton of awareness going on and most churches I talk to them they're most churches I talk to them they're most churches I talk to them they're like yeah our front door is wide open like yeah our front door is wide open like yeah our front door is wide open well yes but I'm not I'm talking before well yes but I'm not I'm talking before well yes but I'm not I'm talking before the front door it's just building the front door it's just building the front door it's just building Awareness on who you are because that Awareness on who you are because that Awareness on who you are because that then if you get somebody to click on an then if you get somebody to click on an then if you get somebody to click on an ad you move to the second ring of the ad you move to the second ring of the ad you move to the second ring of the funnel and that's called Nomine now they funnel and that's called Nomine now they funnel and that's called Nomine now they know you okay Jason let me let me ask know you okay Jason let me let me ask know you okay Jason let me let me ask you a question about this awareness idea you a question about this awareness idea you a question about this awareness idea I think a lot of churches kind of take I think a lot of churches kind of take I think a lot of churches kind of take the approach that if people were just the approach that if people were just the approach that if people were just aware that we are here aware that we are here aware that we are here um they know our name they know our um they know our name they know our um they know our name they know our brand whatever that is that they'll that

brand whatever that is that they'll that brand whatever that is that they'll that they'll show up on Sunday they'll show up on Sunday they'll show up on Sunday um and you've already said that's too um and you've already said that's too um and you've already said that's too big of a leap let me ask you what are big of a leap let me ask you what are big of a leap let me ask you what are some of the things that I need to be some of the things that I need to be some of the things that I need to be certain to include in my awareness certain to include in my awareness certain to include in my awareness campaigns like what what's the messaging campaigns like what what's the messaging campaigns like what what's the messaging that I should be delivering yeah well that I should be delivering yeah well that I should be delivering yeah well the the last thing you want to do is the the last thing you want to do is the the last thing you want to do is bait and switch people bait and switch people bait and switch people so I I always ask the question of the so I I always ask the question of the so I I always ask the question of the church what are your core values church what are your core values church what are your core values what do those look like what are those what do those look like what are those what do those look like what are those one word statements and I was with the one word statements and I was with the one word statements and I was with the church earlier this week and I asked church earlier this week and I asked church earlier this week and I asked that same question to the pastor and he that same question to the pastor and he that same question to the pastor and he said oh everybody belongs here said oh everybody belongs here said oh everybody belongs here what do you mean we it doesn't matter what do you mean we it doesn't matter what do you mean we it doesn't matter who you are what you what you've done who you are what you what you've done who you are what you what you've done what's been done to you that's a phrase what's been done to you that's a phrase what's been done to you that's a phrase from my church uh you belong I said okay from my church uh you belong I said okay from my church uh you belong I said okay there you go there you go there you go on our ads everything's going to be on our ads everything's going to be on our ads everything's going to be revolving around you belong because revolving around you belong because revolving around you belong because you're going to see that through that you're going to see that through that you're going to see that through that funnel you're going to see on the funnel you're going to see on the funnel you're going to see on the website you're going to hear that in website you're going to hear that in website you're going to hear that in pastor's message you're going to see pastor's message you're going to see pastor's message you're going to see that on the campus so we really want to that on the campus so we really want to that on the campus so we really want to articulate that core value and start articulate that core value and start articulate that core value and start that in the ads you belong and that that that in the ads you belong and that that that in the ads you belong and that that says something to people right so I I says something to people right so I I says something to people right so I I would I would choose images around that would I would choose images around that would I would choose images around that I would choose words around that and I would choose words around that and I would choose words around that and there might be more core values but there might be more core values but there might be more core values but that's how you can start to build that that's how you can start to build that that's how you can start to build that awareness that you belong now maybe it's awareness that you belong now maybe it's awareness that you belong now maybe it's more of a you know we care about our more of a you know we care about our more of a you know we care about our community awesome maybe that's another community awesome maybe that's another community awesome maybe that's another core value then show that in your ads core value then show that in your ads core value then show that in your ads how you're serving and loving the how you're serving and loving the how you're serving and loving the community around you you got to build community around you you got to build community around you you got to build awareness that's critical I I want you

awareness that's critical I I want you awareness that's critical I I want you to move on to the next phase of the to move on to the next phase of the to move on to the next phase of the funnel but but I want to actually say funnel but but I want to actually say funnel but but I want to actually say that I love the idea of using the core that I love the idea of using the core that I love the idea of using the core values as something that you're values as something that you're values as something that you're promoting about who you are but I would promoting about who you are but I would promoting about who you are but I would say you want to story brand it so that say you want to story brand it so that say you want to story brand it so that you're actually communicating you're actually communicating you're actually communicating um those core values in a way that it um those core values in a way that it um those core values in a way that it expresses a need that the person on the expresses a need that the person on the expresses a need that the person on the other end is actually having so that other end is actually having so that other end is actually having so that that whole idea of you know belonging that whole idea of you know belonging that whole idea of you know belonging um the language the copy that I would be um the language the copy that I would be um the language the copy that I would be using would be related to helping using would be related to helping using would be related to helping recognizing that the person who's seeing recognizing that the person who's seeing recognizing that the person who's seeing the ad the person who's on the other end the ad the person who's on the other end the ad the person who's on the other end is maybe disconnected relationally is maybe disconnected relationally is maybe disconnected relationally doesn't have the kinds of relationships doesn't have the kinds of relationships doesn't have the kinds of relationships that they're looking for maybe has that they're looking for maybe has that they're looking for maybe has always felt like a bit of an outcast or always felt like a bit of an outcast or always felt like a bit of an outcast or a misfit wherever they are and then we a misfit wherever they are and then we a misfit wherever they are and then we flip that around and identify that this flip that around and identify that this flip that around and identify that this is a place where you can belong even if is a place where you can belong even if is a place where you can belong even if you've never felt like you've belonged you've never felt like you've belonged you've never felt like you've belonged anywhere else so it's less about who we anywhere else so it's less about who we anywhere else so it's less about who we are and touting all about us and more are and touting all about us and more are and touting all about us and more about acknowledging where the person on about acknowledging where the person on about acknowledging where the person on the other end is and meeting them where the other end is and meeting them where the other end is and meeting them where they are and you know you were talking they are and you know you were talking they are and you know you were talking about felt needs campaigns as you were about felt needs campaigns as you were about felt needs campaigns as you were kind of introducing this whole awareness kind of introducing this whole awareness kind of introducing this whole awareness idea and that is yeah people are dealing idea and that is yeah people are dealing idea and that is yeah people are dealing with marriage issues parenting issues with marriage issues parenting issues with marriage issues parenting issues Financial issues addiction issues and Financial issues addiction issues and Financial issues addiction issues and those sorts of things and if you have those sorts of things and if you have those sorts of things and if you have Ministries and the ability to connect Ministries and the ability to connect Ministries and the ability to connect people into those types of venues people into those types of venues people into those types of venues environments where they can get help environments where they can get help environments where they can get help with those things the most important with those things the most important with those things the most important thing is not making the ads all about me thing is not making the ads all about me thing is not making the ads all about me us and our but actually writing the ad us and our but actually writing the ad us and our but actually writing the ad copy and making it all about you and

copy and making it all about you and copy and making it all about you and where you are I think that's a more where you are I think that's a more where you are I think that's a more attractive pull when it comes to those attractive pull when it comes to those attractive pull when it comes to those awareness and I want to see those core awareness and I want to see those core awareness and I want to see those core value statements on your home page not value statements on your home page not value statements on your home page not your mission statement your mission statement your mission statement I love you guys but nobody especially if I love you guys but nobody especially if I love you guys but nobody especially if you're on church or D Church cares about you're on church or D Church cares about you're on church or D Church cares about your mission statement of course you're your mission statement of course you're your mission statement of course you're trying to save the world trying to save the world trying to save the world but they don't understand that but they but they don't understand that but they but they don't understand that but they will relate to you belong and we want to will relate to you belong and we want to will relate to you belong and we want to care for you and we care about the care for you and we care about the care for you and we care about the community and you know those those community and you know those those community and you know those those adjectives that's what you should be adjectives that's what you should be adjectives that's what you should be putting in the ads putting on the putting in the ads putting on the putting in the ads putting on the website experience all the way through website experience all the way through website experience all the way through when they sit down in a seat and they when they sit down in a seat and they when they sit down in a seat and they listen to the preacher talk okay so listen to the preacher talk okay so listen to the preacher talk okay so where does where do we move from from where does where do we move from from where does where do we move from from awareness what's our next sort of yeah awareness what's our next sort of yeah awareness what's our next sort of yeah season in the funnel so well now they season in the funnel so well now they season in the funnel so well now they know you know you know you okay and so now that they know you okay and so now that they know you okay and so now that they know you what's going to happen they're going to what's going to happen they're going to what's going to happen they're going to start exploring your website right that start exploring your website right that start exploring your website right that or your social media but for the most or your social media but for the most or your social media but for the most part your website and so here's my part your website and so here's my part your website and so here's my little thing I'd like to talk about most little thing I'd like to talk about most little thing I'd like to talk about most Church websites Church websites Church websites be honest ask yourself this question is be honest ask yourself this question is be honest ask yourself this question is our website basically just a brochure our website basically just a brochure our website basically just a brochure about our church or does it actually about our church or does it actually about our church or does it actually help people help people help people and what I mean by that is and what I mean by that is and what I mean by that is yes we can go to the messages page and yes we can go to the messages page and yes we can go to the messages page and watch watch watch 30-minute sermons if I don't go to your 30-minute sermons if I don't go to your 30-minute sermons if I don't go to your church I probably won't do that church I probably won't do that church I probably won't do that but I would watch Snippets but I would watch Snippets but I would watch Snippets I would navigate over to I would navigate over to I would navigate over to the children's page kids to learn about the children's page kids to learn about the children's page kids to learn about kids and if I saw other additional kids and if I saw other additional kids and if I saw other additional resources on there

resources on there resources on there maybe some articles about how you know maybe some articles about how you know maybe some articles about how you know how to's how to help navigate how to's how to help navigate how to's how to help navigate my kids and social media or how to pray my kids and social media or how to pray my kids and social media or how to pray with my children or how to talk to them with my children or how to talk to them with my children or how to talk to them about who Jesus is like some resources about who Jesus is like some resources about who Jesus is like some resources that would be amazing what if there were that would be amazing what if there were that would be amazing what if there were also some some testimonies from other also some some testimonies from other also some some testimonies from other you know from families in your you know from families in your you know from families in your congregation that are going through some congregation that are going through some congregation that are going through some issues but have come out the other side issues but have come out the other side issues but have come out the other side because of the ministry of your church because of the ministry of your church because of the ministry of your church right so when I land on a landing page I right so when I land on a landing page I right so when I land on a landing page I don't want to just see some some content don't want to just see some some content don't want to just see some some content about it's a brochure I want to see some about it's a brochure I want to see some about it's a brochure I want to see some engagement and I'm going to choose if engagement and I'm going to choose if engagement and I'm going to choose if you know if if I want to keep engaging you know if if I want to keep engaging you know if if I want to keep engaging so now that I know you so now that I know you so now that I know you I'm quickly moving to the next funnel I'm quickly moving to the next funnel I'm quickly moving to the next funnel piece but that no part piece but that no part piece but that no part is so it's critical you're going on a is so it's critical you're going on a is so it's critical you're going on a first date literally and you got to be first date literally and you got to be first date literally and you got to be on your best behavior on that date right on your best behavior on that date right on your best behavior on that date right and you you got to say the right things and you you got to say the right things and you you got to say the right things and you got to act the right way it it's and you got to act the right way it it's and you got to act the right way it it's no different when you're talking with no different when you're talking with no different when you're talking with somebody who's who's now aware of you somebody who's who's now aware of you somebody who's who's now aware of you and they're checking you out those first and they're checking you out those first and they're checking you out those first impressions are critical to that deeper impressions are critical to that deeper impressions are critical to that deeper engagement which takes us to the next engagement which takes us to the next engagement which takes us to the next ring let me let me share let me share a ring let me let me share let me share a ring let me let me share let me share a thought with you I I I don't wanna I'm thought with you I I I don't wanna I'm thought with you I I I don't wanna I'm not throwing any of my church not throwing any of my church not throwing any of my church Communications directors under the bus Communications directors under the bus Communications directors under the bus but most of them would probably not but most of them would probably not but most of them would probably not attend the church that they serve in attend the church that they serve in attend the church that they serve in based on an exploration of their own

based on an exploration of their own based on an exploration of their own website um you know I I was just sharing website um you know I I was just sharing website um you know I I was just sharing this with one of our our team members this with one of our our team members this with one of our our team members earlier today we were having a earlier today we were having a earlier today we were having a conversation about conversation about conversation about um about people trying to sell us stuff um about people trying to sell us stuff um about people trying to sell us stuff and I said you know I get all kinds of I and I said you know I get all kinds of I and I said you know I get all kinds of I think a lot of it is because of this think a lot of it is because of this think a lot of it is because of this podcast I get a lot of connection podcast I get a lot of connection podcast I get a lot of connection requests on LinkedIn and one of my requests on LinkedIn and one of my requests on LinkedIn and one of my biggest pet peeves is the biggest pet peeves is the biggest pet peeves is the um the connection request that I get on um the connection request that I get on um the connection request that I get on on LinkedIn and I accept it and like not on LinkedIn and I accept it and like not on LinkedIn and I accept it and like not not 30 seconds later I have a message not 30 seconds later I have a message not 30 seconds later I have a message from that person in LinkedIn trying to from that person in LinkedIn trying to from that person in LinkedIn trying to sell me something and I can tell by the sell me something and I can tell by the sell me something and I can tell by the sales message that they have absolutely sales message that they have absolutely sales message that they have absolutely no idea no idea no idea who I am and what I actually do they who I am and what I actually do they who I am and what I actually do they think they know but they don't really think they know but they don't really think they know but they don't really know know know I think our church websites often come I think our church websites often come I think our church websites often come across that way they come across as we across that way they come across as we across that way they come across as we don't really know you we don't really don't really know you we don't really don't really know you we don't really know our community we really don't know know our community we really don't know know our community we really don't know who we're trying to reach all we know is who we're trying to reach all we know is who we're trying to reach all we know is who we are and what we're all about and who we are and what we're all about and who we are and what we're all about and our website is really about us and what our website is really about us and what our website is really about us and what we're all about and if you start we're all about and if you start we're all about and if you start thinking thinking thinking about how you can meet people where they about how you can meet people where they about how you can meet people where they are and use your website as a place for are and use your website as a place for are and use your website as a place for more personalized content and resources more personalized content and resources more personalized content and resources that actually meets the needs of the that actually meets the needs of the that actually meets the needs of the people that you're trying to people that you're trying to people that you're trying to um connect with it it does move them um connect with it it does move them um connect with it it does move them along in that funnel I uh you have this along in that funnel I uh you have this along in that funnel I uh you have this idea I don't know if you've ever seen a idea I don't know if you've ever seen a idea I don't know if you've ever seen a church that that has done it but you had church that that has done it but you had church that that has done it but you had this idea a while back that on the staff this idea a while back that on the staff this idea a while back that on the staff page rather than just having pictures of

page rather than just having pictures of page rather than just having pictures of all the staff could you have just like a all the staff could you have just like a all the staff could you have just like a little 60-second video clip of every little 60-second video clip of every little 60-second video clip of every staff member introducing themselves and staff member introducing themselves and staff member introducing themselves and making it like super personal and making making it like super personal and making making it like super personal and making it less of a brochure and more of I it less of a brochure and more of I it less of a brochure and more of I don't know just more engaging right give don't know just more engaging right give don't know just more engaging right give me some little videos to watch and I me some little videos to watch and I me some little videos to watch and I guess why is you in ministry right not guess why is you in ministry right not guess why is you in ministry right not not just oh this is my family which is not just oh this is my family which is not just oh this is my family which is fine but yeah I am here to serve you I I fine but yeah I am here to serve you I I fine but yeah I am here to serve you I I love helping people and I think of Joe I love helping people and I think of Joe I love helping people and I think of Joe I met with him you know you could tell met with him you know you could tell met with him you know you could tell stories on your staff page about how stories on your staff page about how stories on your staff page about how you're doing Ministry to help people you're doing Ministry to help people you're doing Ministry to help people that way you make it about the user not that way you make it about the user not that way you make it about the user not about you about you about you yeah why do you why do you love the yeah why do you why do you love the yeah why do you why do you love the community why do you love being where community why do you love being where community why do you love being where you are why yeah absolutely in fact have you are why yeah absolutely in fact have you are why yeah absolutely in fact have you seen a church do this yet no no okay you seen a church do this yet no no okay you seen a church do this yet no no okay I'm gonna throw this out here first I'm gonna throw this out here first I'm gonna throw this out here first church Communications person Church church Communications person Church church Communications person Church person who emails me with a link to person who emails me with a link to person who emails me with a link to their staff page who has replaced all of their staff page who has replaced all of their staff page who has replaced all of the static images with a video I'll send the static images with a video I'll send the static images with a video I'll send you a Starbucks gift card okay you a Starbucks gift card okay you a Starbucks gift card okay b Blair admissionalmarketing.com that's b Blair admissionalmarketing.com that's b Blair admissionalmarketing.com that's my email address I'll I'll send you I'll my email address I'll I'll send you I'll my email address I'll I'll send you I'll send you a Starbucks gift card if you send you a Starbucks gift card if you send you a Starbucks gift card if you can get little video clips of all of can get little video clips of all of can get little video clips of all of your staff on your staff page and uh and your staff on your staff page and uh and your staff on your staff page and uh and and just demonstrate this because I and just demonstrate this because I and just demonstrate this because I think it's cool okay all right think it's cool okay all right think it's cool okay all right um people are aware of you people now um people are aware of you people now um people are aware of you people now know you uh what's what's next well the know you uh what's what's next well the know you uh what's what's next well the next funnel is I mean some people are next funnel is I mean some people are next funnel is I mean some people are going to choose and not my church okay going to choose and not my church okay going to choose and not my church okay awesome but some people are going to say awesome but some people are going to say awesome but some people are going to say oh I like this I like it I like what I'm oh I like this I like it I like what I'm oh I like this I like it I like what I'm seeing and that's the next run of the seeing and that's the next run of the seeing and that's the next run of the funnel right they like you now in that

funnel right they like you now in that funnel right they like you now in that okay there's a little leap here because okay there's a little leap here because okay there's a little leap here because some people will and I'm gonna talk some people will and I'm gonna talk some people will and I'm gonna talk about the the timeline of this thing but about the the timeline of this thing but about the the timeline of this thing but some people will choose to like you for some people will choose to like you for some people will choose to like you for quite a bit longer and then others right quite a bit longer and then others right quite a bit longer and then others right some people like hey I've been watching some people like hey I've been watching some people like hey I've been watching you for like a a month or two and I kind you for like a a month or two and I kind you for like a a month or two and I kind of like which I what I see I'm gonna of like which I what I see I'm gonna of like which I what I see I'm gonna show up to church some might take a year show up to church some might take a year show up to church some might take a year but here's the thing what we're trying but here's the thing what we're trying but here's the thing what we're trying to to to um achieve in this is people that will um achieve in this is people that will um achieve in this is people that will like you if you do this right Church like you if you do this right Church like you if you do this right Church on most pages of your website you should on most pages of your website you should on most pages of your website you should have a call to action multiple call to have a call to action multiple call to have a call to action multiple call to actions but one of those call to actions actions but one of those call to actions actions but one of those call to actions should be download this thing should be download this thing should be download this thing right and it's called gated content if right and it's called gated content if right and it's called gated content if you can have some gated content gated you can have some gated content gated you can have some gated content gated means hey if you want this there's an means hey if you want this there's an means hey if you want this there's an exchange give us your name and your exchange give us your name and your exchange give us your name and your email maybe even your mobile email maybe even your mobile email maybe even your mobile and go ahead and download this free and go ahead and download this free and go ahead and download this free resource on how to have a new kid by resource on how to have a new kid by resource on how to have a new kid by Friday that's a book Friday that's a book Friday that's a book right how to be a better parent right right how to be a better parent right right how to be a better parent right you just gave them a tool that they're you just gave them a tool that they're you just gave them a tool that they're wanting wanting wanting and they gave you their name and their and they gave you their name and their and they gave you their name and their email and maybe they're mobile they have email and maybe they're mobile they have email and maybe they're mobile they have chosen they like you enough they're chosen they like you enough they're chosen they like you enough they're starting to trust you a little bit starting to trust you a little bit starting to trust you a little bit they'll do that exchange boy I tell you they'll do that exchange boy I tell you they'll do that exchange boy I tell you that's gold we're talking Marketplace that's gold we're talking Marketplace that's gold we're talking Marketplace this is what visa and MasterCard and this is what visa and MasterCard and this is what visa and MasterCard and insurance company they crave to get that insurance company they crave to get that insurance company they crave to get that kind of a lead gen right I mean this is

kind of a lead gen right I mean this is kind of a lead gen right I mean this is why at the church why at the church why at the church do we not do this do we not do this do we not do this we have this expectation oh you just we have this expectation oh you just we have this expectation oh you just come to church to get your help come to church to get your help come to church to get your help why we are it's 2023 why can't we go to why we are it's 2023 why can't we go to why we are it's 2023 why can't we go to them them them and help them where they are build and help them where they are build and help them where they are build relationships there in their space on relationships there in their space on relationships there in their space on their phone in their home their phone in their home their phone in their home and that way we have a connection with and that way we have a connection with and that way we have a connection with them they will start to build some which them they will start to build some which them they will start to build some which is the next rung some trust we'll get is the next rung some trust we'll get is the next rung some trust we'll get into that so that they they show up and into that so that they they show up and into that so that they they show up and they attend because it it's a I'm they attend because it it's a I'm they attend because it it's a I'm telling you this is this is really telling you this is this is really telling you this is this is really really critical I've asked a lot of really critical I've asked a lot of really critical I've asked a lot of churches and I've said to the churches churches and I've said to the churches churches and I've said to the churches before this is a question I ask you before this is a question I ask you before this is a question I ask you Church Church Church okay when somebody shows up to your okay when somebody shows up to your okay when somebody shows up to your church and they come to like a starting church and they come to like a starting church and they come to like a starting point kiosk or something like that right point kiosk or something like that right point kiosk or something like that right they they literally show up and they they they literally show up and they they they literally show up and they want more information you should ask want more information you should ask want more information you should ask them you probably do what brought you them you probably do what brought you them you probably do what brought you here today here today here today okay and there's a pie chart with that okay and there's a pie chart with that okay and there's a pie chart with that right some people some will say oh a right some people some will say oh a right some people some will say oh a friend invited me or somebody I just friend invited me or somebody I just friend invited me or somebody I just drove by or I came to an event or I saw drove by or I came to an event or I saw drove by or I came to an event or I saw some kind of thing or it's a digital I some kind of thing or it's a digital I some kind of thing or it's a digital I found you online right that that that's found you online right that that that's found you online right that that that's what we're talking about what we're talking about what we're talking about you should ask the question oh is this you should ask the question oh is this you should ask the question oh is this is this your first experience with us is this your first experience with us is this your first experience with us you're gonna get no it's not I've been you're gonna get no it's not I've been you're gonna get no it's not I've been watching you online for a season what watching you online for a season what watching you online for a season what I'm learning is a lot of people a I'm learning is a lot of people a I'm learning is a lot of people a majority of the people are watching you majority of the people are watching you majority of the people are watching you online for a season online for a season online for a season before they actually attend in person before they actually attend in person before they actually attend in person right those are the that's the days

right those are the that's the days right those are the that's the days we're living in right now what I've been we're living in right now what I've been we're living in right now what I've been finding out is that season is anywhere finding out is that season is anywhere finding out is that season is anywhere from a minimum of like three or four from a minimum of like three or four from a minimum of like three or four months up to a year months up to a year months up to a year that should blow your mind wait a minute that should blow your mind wait a minute that should blow your mind wait a minute you're telling me that people will watch you're telling me that people will watch you're telling me that people will watch for a season three to four months up to for a season three to four months up to for a season three to four months up to a year before they actually attend in a year before they actually attend in a year before they actually attend in person the answer is yes you should find person the answer is yes you should find person the answer is yes you should find out that data for yourself out that data for yourself out that data for yourself because that is air now if we understand because that is air now if we understand because that is air now if we understand that that that we should now be thinking about the next we should now be thinking about the next we should now be thinking about the next rung and that is building Trust rung and that is building Trust rung and that is building Trust right so if you're a regular listener or right so if you're a regular listener or right so if you're a regular listener or viewer of our podcast viewer of our podcast viewer of our podcast um this concept this idea of um this concept this idea of um this concept this idea of um gated content lead generation or um gated content lead generation or um gated content lead generation or connection generation content is is connection generation content is is connection generation content is is nothing new we have been talking about nothing new we have been talking about nothing new we have been talking about this for the last couple of years at this for the last couple of years at this for the last couple of years at nauseum my dream is to still is to see a nauseum my dream is to still is to see a nauseum my dream is to still is to see a Church website that literally has some Church website that literally has some Church website that literally has some kind of lead generator or connection kind of lead generator or connection kind of lead generator or connection generator on every single page and the generator on every single page and the generator on every single page and the reason for that is that reason for that is that reason for that is that I believe that we can actually start I believe that we can actually start I believe that we can actually start discipling people long before we ever discipling people long before we ever discipling people long before we ever actually know them personally actually know them personally actually know them personally um your church your your pastor your um your church your your pastor your um your church your your pastor your your marriage Ministry your children's your marriage Ministry your children's your marriage Ministry your children's ministry team they're creating content ministry team they're creating content ministry team they're creating content they're generating content that is they're generating content that is they're generating content that is designed in a way that you only get it designed in a way that you only get it designed in a way that you only get it if you show up on Sunday what if you if you show up on Sunday what if you if you show up on Sunday what if you actually were able to take some of that actually were able to take some of that actually were able to take some of that content and put it and package it in a content and put it and package it in a content and put it and package it in a way that you could distribute it through way that you could distribute it through way that you could distribute it through your website in gated format so that you

your website in gated format so that you your website in gated format so that you could actually start disciplining people could actually start disciplining people could actually start disciplining people before they actually show up on Sunday before they actually show up on Sunday before they actually show up on Sunday an example would be hey one of the an example would be hey one of the an example would be hey one of the things we've preached for years is your things we've preached for years is your things we've preached for years is your church should have a who is Jesus page church should have a who is Jesus page church should have a who is Jesus page um by the way most of your churches um by the way most of your churches um by the way most of your churches don't if you don't have that on your don't if you don't have that on your don't if you don't have that on your summer to-do list put it in your summer summer to-do list put it in your summer summer to-do list put it in your summer to-do list build a page on your website to-do list build a page on your website to-do list build a page on your website about who Jesus is on that page about who Jesus is on that page about who Jesus is on that page a piece of gated content maybe it's a a piece of gated content maybe it's a a piece of gated content maybe it's a seven day devotional or a 30-day seven day devotional or a 30-day seven day devotional or a 30-day devotional on how to get to know Jesus devotional on how to get to know Jesus devotional on how to get to know Jesus and include a whole you know Bible and include a whole you know Bible and include a whole you know Bible reading plan and some questions and some reading plan and some questions and some reading plan and some questions and some you know and then someone from your you know and then someone from your you know and then someone from your church can actually follow up with the church can actually follow up with the church can actually follow up with the people that actually download that guess people that actually download that guess people that actually download that guess what somebody was on your who was Jesus what somebody was on your who was Jesus what somebody was on your who was Jesus page they downloaded a devotional about page they downloaded a devotional about page they downloaded a devotional about how to get to know Jesus or how to how to get to know Jesus or how to how to get to know Jesus or how to become a Jesus follower how to become a become a Jesus follower how to become a become a Jesus follower how to become a disciple of Jesus how to become a disciple of Jesus how to become a disciple of Jesus how to become a Christian Christian Christian you now have a lead for a person who you now have a lead for a person who you now have a lead for a person who said I'm interested in this and you can said I'm interested in this and you can said I'm interested in this and you can follow up with them follow up with them follow up with them um and you can do this on pretty much um and you can do this on pretty much um and you can do this on pretty much every page of your website whether it's every page of your website whether it's every page of your website whether it's your missions page your giving page your your missions page your giving page your your missions page your giving page your children's ministry student Ministry children's ministry student Ministry children's ministry student Ministry marriage Ministry singles Ministry marriage Ministry singles Ministry marriage Ministry singles Ministry Divorce Care griefshare you name it Divorce Care griefshare you name it Divorce Care griefshare you name it every page could have a piece of content every page could have a piece of content every page could have a piece of content on it and what does that content do it on it and what does that content do it on it and what does that content do it does two things it it obviously gives does two things it it obviously gives does two things it it obviously gives you the exchange of information which you the exchange of information which you the exchange of information which you gives you the opportunity to follow you gives you the opportunity to follow you gives you the opportunity to follow up with them but you're giving them up with them but you're giving them up with them but you're giving them something that will help them and that's something that will help them and that's something that will help them and that's what builds the trust right which is our

what builds the trust right which is our what builds the trust right which is our next which is our next rung on the next which is our next rung on the next which is our next rung on the ladder funnel whatever you have to call ladder funnel whatever you have to call ladder funnel whatever you have to call it trust this is so it trust this is so it trust this is so important church because important church because important church because I we just missed this step we just think I we just missed this step we just think I we just missed this step we just think come to church come to church come to church build trust while you're here build trust while you're here build trust while you're here no that's not I'm yes there's like five no that's not I'm yes there's like five no that's not I'm yes there's like five percent or ten percent of people who percent or ten percent of people who percent or ten percent of people who will just do that we're talking about will just do that we're talking about will just do that we're talking about the majority of people who are the majority of people who are the majority of people who are de-churched or unchurched last time I de-churched or unchurched last time I de-churched or unchurched last time I checked that number was growing so what checked that number was growing so what checked that number was growing so what we have to do is we have to spend time we have to do is we have to spend time we have to do is we have to spend time over the next 12 months to cultivate over the next 12 months to cultivate over the next 12 months to cultivate and uh equip and start to build trust and uh equip and start to build trust and uh equip and start to build trust with these people what do you mean by with these people what do you mean by with these people what do you mean by trust Jason that we care about you that trust Jason that we care about you that trust Jason that we care about you that we know you we love you we know you we love you we know you we love you there's a God who's crazy about you and there's a God who's crazy about you and there's a God who's crazy about you and we have answers for your problems we're we have answers for your problems we're we have answers for your problems we're building trust with them so I think the building trust with them so I think the building trust with them so I think the best trust building content best trust building content best trust building content are stories of changed lives of people are stories of changed lives of people are stories of changed lives of people that are in your church that are in your church that are in your church helpful advice on topics and your pastor helpful advice on topics and your pastor helpful advice on topics and your pastor starting to build some awareness so starting to build some awareness so starting to build some awareness so sermon Snippets or clips about you know sermon Snippets or clips about you know sermon Snippets or clips about you know whatever it is that he's talking about whatever it is that he's talking about whatever it is that he's talking about in fact I think what you should do is if in fact I think what you should do is if in fact I think what you should do is if you get that lead that comes in there you get that lead that comes in there you get that lead that comes in there it's critical over the like first two it's critical over the like first two it's critical over the like first two weeks right that you want to build that weeks right that you want to build that weeks right that you want to build that engagement and you want them to know you engagement and you want them to know you engagement and you want them to know you care but then after that there's care but then after that there's care but then after that there's probably a a whole 12-month

probably a a whole 12-month probably a a whole 12-month plan or cycle where a couple of times a plan or cycle where a couple of times a plan or cycle where a couple of times a month you're sending an email and it's month you're sending an email and it's month you're sending an email and it's not come to church it is here's hey not come to church it is here's hey not come to church it is here's hey we've been thinking about you here's we've been thinking about you here's we've been thinking about you here's some here's a resource on this topic some here's a resource on this topic some here's a resource on this topic that you're dealing maybe it was that you're dealing maybe it was that you're dealing maybe it was marriage thing they landed on and that marriage thing they landed on and that marriage thing they landed on and that was the lead that came in their marriage was the lead that came in their marriage was the lead that came in their marriage was a wreck they took a marriage was a wreck they took a marriage was a wreck they took a marriage assessment or something like that then assessment or something like that then assessment or something like that then you should have follow-up emails around you should have follow-up emails around you should have follow-up emails around marriages right if you stop and think marriages right if you stop and think marriages right if you stop and think about that there you've got tons of about that there you've got tons of about that there you've got tons of content content content that shouldn't be at all a problem that shouldn't be at all a problem that shouldn't be at all a problem content you want to be focusing on content you want to be focusing on content you want to be focusing on stories of changed lives because I I stories of changed lives because I I stories of changed lives because I I want to see that somebody at your church want to see that somebody at your church want to see that somebody at your church was going through what we're going was going through what we're going was going through what we're going through and you tell me there's hope through and you tell me there's hope through and you tell me there's hope there's like we can fix this yes I can there's like we can fix this yes I can there's like we can fix this yes I can do anything but I want to see that do anything but I want to see that do anything but I want to see that through a story so there should be a through a story so there should be a through a story so there should be a plan of action for uh email drip plan of action for uh email drip plan of action for uh email drip campaigns that just happened that go out campaigns that just happened that go out campaigns that just happened that go out over the next 12 months over the next 12 months over the next 12 months that trust factor is massive and we just that trust factor is massive and we just that trust factor is massive and we just gloss right we don't have time for that gloss right we don't have time for that gloss right we don't have time for that Jason Jason Jason this is a great time it's summertime this is a great time it's summertime this is a great time it's summertime right now 2023 summertime start building right now 2023 summertime start building right now 2023 summertime start building it if you've got questions reach out to it if you've got questions reach out to it if you've got questions reach out to Bart and I will teach you how to do that Bart and I will teach you how to do that Bart and I will teach you how to do that but that's the critical thing that I but that's the critical thing that I but that's the critical thing that I think we totally miss that if we start think we totally miss that if we start think we totally miss that if we start to build some trust what we're going to to build some trust what we're going to to build some trust what we're going to find find find is that people are going to go man this is that people are going to go man this is that people are going to go man this church cares about me let's go check church cares about me let's go check church cares about me let's go check them out how about next Sunday honey them out how about next Sunday honey them out how about next Sunday honey does that work for yeah let's do next does that work for yeah let's do next does that work for yeah let's do next Sunday we don't know that time frame it Sunday we don't know that time frame it Sunday we don't know that time frame it could be could be could be a couple months to a full year or more

a couple months to a full year or more a couple months to a full year or more but we've got to keep building that that but we've got to keep building that that but we've got to keep building that that trust but that's the next that's the trust but that's the next that's the trust but that's the next that's the next rung and it's huge and that's on next rung and it's huge and that's on next rung and it's huge and that's on you church because that's your content you church because that's your content you church because that's your content that you want to be if you're a com that you want to be if you're a com that you want to be if you're a com director you should be already be director you should be already be director you should be already be collecting these stories Because by the collecting these stories Because by the collecting these stories Because by the way the stuff that I'm talking about way the stuff that I'm talking about way the stuff that I'm talking about that are those emails can be used in that are those emails can be used in that are those emails can be used in social media can be used on your website social media can be used on your website social media can be used on your website could be used on the weekends you know could be used on the weekends you know could be used on the weekends you know pre-service countdowns or whatever all pre-service countdowns or whatever all pre-service countdowns or whatever all that stuff can be multi-used all over that stuff can be multi-used all over that stuff can be multi-used all over the place the place the place here's the thing I think a lot of here's the thing I think a lot of here's the thing I think a lot of churches get really intimidated about churches get really intimidated about churches get really intimidated about the prospect of it but the reality is is the prospect of it but the reality is is the prospect of it but the reality is is that a lot of it can be automated that a lot of it can be automated that a lot of it can be automated um you know we had Colt Straub on the um you know we had Colt Straub on the um you know we had Colt Straub on the podcast earlier this year from podcast earlier this year from podcast earlier this year from Cornerstone uh in Oklahoma City area and Cornerstone uh in Oklahoma City area and Cornerstone uh in Oklahoma City area and you know he's been doing lead generation you know he's been doing lead generation you know he's been doing lead generation type of content for a while not exactly type of content for a while not exactly type of content for a while not exactly what we're talking about in this context what we're talking about in this context what we're talking about in this context today but a lot of it can be automated a today but a lot of it can be automated a today but a lot of it can be automated a lot of it can be automated so you know lot of it can be automated so you know lot of it can be automated so you know one start with one piece of content on one start with one piece of content on one start with one piece of content on one page one page one page um you know use a a MailChimp or some um you know use a a MailChimp or some um you know use a a MailChimp or some sort of plug-in on your WordPress sort of plug-in on your WordPress sort of plug-in on your WordPress website that links to your MailChimp website that links to your MailChimp website that links to your MailChimp account that you pre-build the email account that you pre-build the email account that you pre-build the email nurture campaign sequence and so when nurture campaign sequence and so when nurture campaign sequence and so when someone goes to the website they fill someone goes to the website they fill someone goes to the website they fill out the form they get the piece of out the form they get the piece of out the form they get the piece of content and now you've already pre-built content and now you've already pre-built content and now you've already pre-built this this email and it runs in this this email and it runs in this this email and it runs in perpetuity and you can depend on either perpetuity and you can depend on either perpetuity and you can depend on either organic content bringing people there organic content bringing people there organic content bringing people there you know people finding You by their you know people finding You by their you know people finding You by their Google searches or you can run paid ads Google searches or you can run paid ads Google searches or you can run paid ads to get people there uh either way to get people there uh either way to get people there uh either way there's an opportunity to repurpose

there's an opportunity to repurpose there's an opportunity to repurpose content that you already have in the content that you already have in the content that you already have in the hopper somewhere and take some time to hopper somewhere and take some time to hopper somewhere and take some time to build out these these these campaigns build out these these these campaigns build out these these these campaigns and these these you know funnels and and these these you know funnels and and these these you know funnels and then the next thing you know it starts then the next thing you know it starts then the next thing you know it starts to compound right content compounds so to compound right content compounds so to compound right content compounds so one email turns into two emails turns one email turns into two emails turns one email turns into two emails turns into ten emails turns into 50 email into ten emails turns into 50 email into ten emails turns into 50 email addresses and now you've got you know addresses and now you've got you know addresses and now you've got you know you've got all this personal information you've got all this personal information you've got all this personal information for people who are in your community who for people who are in your community who for people who are in your community who are interested in what you have to offer are interested in what you have to offer are interested in what you have to offer and through these nurture campaigns you and through these nurture campaigns you and through these nurture campaigns you are building trust with them because are building trust with them because are building trust with them because you're demonstrating that you are you're demonstrating that you are you're demonstrating that you are trustworthy that you care about them and trustworthy that you care about them and trustworthy that you care about them and that you that you that you um you want to move them from where they um you want to move them from where they um you want to move them from where they are which is on the couch in their are which is on the couch in their are which is on the couch in their living room to a seat in your Sanctuary living room to a seat in your Sanctuary living room to a seat in your Sanctuary um but it's going to take time and it's um but it's going to take time and it's um but it's going to take time and it's going to take an intentional effort on going to take an intentional effort on going to take an intentional effort on your part that's right that's so that your part that's right that's so that your part that's right that's so that that next rung is that people are going that next rung is that people are going that next rung is that people are going to attend and there's some things that to attend and there's some things that to attend and there's some things that you can do especially with your church you can do especially with your church you can do especially with your church management system to sort of track that management system to sort of track that management system to sort of track that I'm always thinking about the ROI of I'm always thinking about the ROI of I'm always thinking about the ROI of what kind of money are we invest in the what kind of money are we invest in the what kind of money are we invest in the top of the funnel that's going to top of the funnel that's going to top of the funnel that's going to trickle down to getting cheeks in the trickle down to getting cheeks in the trickle down to getting cheeks in the seats as I like to call it I know we're seats as I like to call it I know we're seats as I like to call it I know we're not in this for money you know we we're not in this for money you know we we're not in this for money you know we we're not into getting more people so they can not into getting more people so they can not into getting more people so they can give more it's for their soul but I tell give more it's for their soul but I tell give more it's for their soul but I tell you that's a great way to look at it you that's a great way to look at it you that's a great way to look at it because the ROI is important for your because the ROI is important for your because the ROI is important for your executive Pastor yeah they want to see executive Pastor yeah they want to see executive Pastor yeah they want to see that you're you're being a good Steward that you're you're being a good Steward that you're you're being a good Steward of those resources that that they're of those resources that that they're of those resources that that they're given to you now the next run because given to you now the next run because given to you now the next run because hey we care desperately about people hey we care desperately about people hey we care desperately about people that are following Jesus right so that that are following Jesus right so that that are following Jesus right so that next rung after they attend is how do next rung after they attend is how do next rung after they attend is how do you get them to stay and disciple and

you get them to stay and disciple and you get them to stay and disciple and and there's other tools that we love to and there's other tools that we love to and there's other tools that we love to teach about in that space I'm not going teach about in that space I'm not going teach about in that space I'm not going to go into them here but just think our to go into them here but just think our to go into them here but just think our funnel isn't just end with okay now funnel isn't just end with okay now funnel isn't just end with okay now they've attended we're not no no no no they've attended we're not no no no no they've attended we're not no no no no no you want to keep building and no you want to keep building and no you want to keep building and articulating so that your discipleship articulating so that your discipleship articulating so that your discipleship processes well in tune and and they're processes well in tune and and they're processes well in tune and and they're staying right and if you start with staying right and if you start with staying right and if you start with those core values at the very beginning those core values at the very beginning those core values at the very beginning of the funnel and you play those things of the funnel and you play those things of the funnel and you play those things out I'll tell you that's that's massive out I'll tell you that's that's massive out I'll tell you that's that's massive in fact in fact in fact um I was just on I was listening to a um I was just on I was listening to a um I was just on I was listening to a call from one of our coaches who said call from one of our coaches who said call from one of our coaches who said this this the guy the the guy the this this the guy the the guy the this this the guy the the guy the communication director was talking about communication director was talking about communication director was talking about if we can get our people to do one thing if we can get our people to do one thing if we can get our people to do one thing as soon as they show up right so they as soon as they show up right so they as soon as they show up right so they attended some weekend over the course of attended some weekend over the course of attended some weekend over the course of just a season if they can if they just a season if they can if they just a season if they can if they volunteer one time they are like 80 more volunteer one time they are like 80 more volunteer one time they are like 80 more likely to stay and engage likely to stay and engage likely to stay and engage that's huge it's a big church so he's that's huge it's a big church so he's that's huge it's a big church so he's talking about how do we get people to talking about how do we get people to talking about how do we get people to take that next step take that next step take that next step okay it's a funnel there's otherwise you okay it's a funnel there's otherwise you okay it's a funnel there's otherwise you lose your back doors wide open and lose your back doors wide open and lose your back doors wide open and people just walk away that's no good people just walk away that's no good people just walk away that's no good right what good is that we want to close right what good is that we want to close right what good is that we want to close the back door we want the front door the back door we want the front door the back door we want the front door wide open and so this whole funnel thing wide open and so this whole funnel thing wide open and so this whole funnel thing just makes sense we're at the top of the just makes sense we're at the top of the just makes sense we're at the top of the funnel talking about you know engaging funnel talking about you know engaging funnel talking about you know engaging people and we're just talking about that people and we're just talking about that people and we're just talking about that digital slice of the way you grow right digital slice of the way you grow right digital slice of the way you grow right there's still all kinds of ways you grow there's still all kinds of ways you grow there's still all kinds of ways you grow as a church this is just one of them let as a church this is just one of them let as a church this is just one of them let me summarize this so that we can wrap me summarize this so that we can wrap me summarize this so that we can wrap this up we I set the table by saying

this up we I set the table by saying this up we I set the table by saying most people would would hope and love most people would would hope and love most people would would hope and love that people are aware of who we are and that people are aware of who we are and that people are aware of who we are and that they're naturally going to attend that they're naturally going to attend that they're naturally going to attend and so we have those two pieces on the and so we have those two pieces on the and so we have those two pieces on the funnel uh uh awareness sorry they funnel uh uh awareness sorry they funnel uh uh awareness sorry they they're aware of who we are they're aware of who we are they're aware of who we are um and they're going to attend but um and they're going to attend but um and they're going to attend but you've you've placed three steps in you've you've placed three steps in you've you've placed three steps in between awareness and attend and that is between awareness and attend and that is between awareness and attend and that is no like and trust people will attend no like and trust people will attend no like and trust people will attend your church when they know you they like your church when they know you they like your church when they know you they like you and they trust you and we're way too you and they trust you and we're way too you and they trust you and we're way too dependent I think to build the trust dependent I think to build the trust dependent I think to build the trust once somebody has shown up on a Sunday once somebody has shown up on a Sunday once somebody has shown up on a Sunday and we need to do more to demonstrate and we need to do more to demonstrate and we need to do more to demonstrate that we're trustworthy before they show that we're trustworthy before they show that we're trustworthy before they show up because that's I think what's up because that's I think what's up because that's I think what's ultimately going to get them to cross ultimately going to get them to cross ultimately going to get them to cross the threshold of the building anything the threshold of the building anything the threshold of the building anything that you want to add before we wrap this that you want to add before we wrap this that you want to add before we wrap this up uh hey if you're going I'd love to up uh hey if you're going I'd love to up uh hey if you're going I'd love to learn more about this we got a lot more learn more about this we got a lot more learn more about this we got a lot more to teach we just lack attack time so to teach we just lack attack time so to teach we just lack attack time so reach out to Bart or myself in in reach out to Bart or myself in in reach out to Bart or myself in in schedule some time I would love 30 schedule some time I would love 30 schedule some time I would love 30 minutes I could I could explain this minutes I could I could explain this minutes I could I could explain this funnel there's a lot more to it and funnel there's a lot more to it and funnel there's a lot more to it and it'll help equip you with what you need it'll help equip you with what you need it'll help equip you with what you need in order to go to leadership and say hey in order to go to leadership and say hey in order to go to leadership and say hey we should think about implementing this we should think about implementing this we should think about implementing this you're already doing most of it it's you're already doing most of it it's you're already doing most of it it's just you're a few steps away from really just you're a few steps away from really just you're a few steps away from really implementing this type of uh of activity implementing this type of uh of activity implementing this type of uh of activity which is gonna pay off so uh reach out which is gonna pay off so uh reach out which is gonna pay off so uh reach out to Barton myself to Barton myself to Barton myself absolutely our contact information or at absolutely our contact information or at absolutely our contact information or at least a link where you can set up a least a link where you can set up a least a link where you can set up a meeting with one of us we'll be in the meeting with one of us we'll be in the meeting with one of us we'll be in the podcast show notes uh thanks again for podcast show notes uh thanks again for podcast show notes uh thanks again for tuning in to the podcast if you're new

tuning in to the podcast if you're new tuning in to the podcast if you're new to the show and you haven't ever to the show and you haven't ever to the show and you haven't ever subscribed wherever you're listening or subscribed wherever you're listening or subscribed wherever you're listening or on our YouTube channel make sure that on our YouTube channel make sure that on our YouTube channel make sure that you do that on every episode that we you do that on every episode that we you do that on every episode that we post to the YouTube channel we actually post to the YouTube channel we actually post to the YouTube channel we actually pin a question to the top of uh the pin a question to the top of uh the pin a question to the top of uh the comments section uh to try to just comments section uh to try to just comments section uh to try to just engage with you so make sure if you're engage with you so make sure if you're engage with you so make sure if you're watching on YouTube you check out that watching on YouTube you check out that watching on YouTube you check out that question answer that question we'd love question answer that question we'd love question answer that question we'd love to engage with you there just to see to engage with you there just to see to engage with you there just to see what you're learning or see what we what you're learning or see what we what you're learning or see what we might be able to learn from you and might be able to learn from you and might be able to learn from you and again if you have any marketing or again if you have any marketing or again if you have any marketing or digital Outreach needs we'd love to be digital Outreach needs we'd love to be digital Outreach needs we'd love to be able to serve your church so again you able to serve your church so again you able to serve your church so again you can schedule an appointment to meet with can schedule an appointment to meet with can schedule an appointment to meet with Jason or me or one of our other capable Jason or me or one of our other capable Jason or me or one of our other capable team members we'd love to be able to team members we'd love to be able to team members we'd love to be able to help you out thanks again Jason I'm out help you out thanks again Jason I'm out help you out thanks again Jason I'm out of here of here of here all right thanks Mark