Ep. 29 | Real-World Church AI | Petra Reinhardt

Welcome to the AI for Churches podcast. Welcome to the AI for Churches podcast. Our goal is to equip pastors and church Our goal is to equip pastors and church Our goal is to equip pastors and church leaders with resources related to leaders with resources related to leaders with resources related to artificial intelligence, helpful for artificial intelligence, helpful for artificial intelligence, helpful for sermon prep, creative ministries, sermon prep, creative ministries, sermon prep, creative ministries, outreach, and more. We do this by outreach, and more. We do this by outreach, and more. We do this by providing exclusive insights from AI providing exclusive insights from AI providing exclusive insights from AI experts, church leaders, and innovators experts, church leaders, and innovators experts, church leaders, and innovators actively leveraging AI to amplify the actively leveraging AI to amplify the actively leveraging AI to amplify the gospel and reach more people for Jesus gospel and reach more people for Jesus gospel and reach more people for Jesus Christ. Christ. Christ. Hello everyone. My name is David Thorne Hello everyone. My name is David Thorne Hello everyone. My name is David Thorne and I uh o oversee our AI for churches and I uh o oversee our AI for churches and I uh o oversee our AI for churches podcast. And here with me today is podcast. And here with me today is podcast. And here with me today is Petra. And um for those of you who are Petra. And um for those of you who are Petra. And um for those of you who are just listening for the first time, just listening for the first time, just listening for the first time, welcome to the AI for churches podcast. welcome to the AI for churches podcast. welcome to the AI for churches podcast. We help churches learn how to get We help churches learn how to get We help churches learn how to get started using AI. And I want to started using AI. And I want to started using AI. And I want to introduce today my guest. Uh Petro works introduce today my guest. Uh Petro works introduce today my guest. Uh Petro works for Crossroads Church in Cincinnati. And for Crossroads Church in Cincinnati. And for Crossroads Church in Cincinnati. And um I was actually just at a conference, um I was actually just at a conference, um I was actually just at a conference, the church IT network conference which the church IT network conference which the church IT network conference which was at Cincinnati at in at met at was at Cincinnati at in at met at was at Cincinnati at in at met at Crossroads Church and I was able to um Crossroads Church and I was able to um Crossroads Church and I was able to um meet Petra and then listen to a session meet Petra and then listen to a session meet Petra and then listen to a session that she did about how their church is that she did about how their church is that she did about how their church is using AI. So welcome Petra.

using AI. So welcome Petra. using AI. So welcome Petra. >> Hi, thank you for having me. >> Hi, thank you for having me. >> Hi, thank you for having me. >> Yeah, so glad you can jump on today. No >> Yeah, so glad you can jump on today. No >> Yeah, so glad you can jump on today. No problem. And um now Crossroads Church is problem. And um now Crossroads Church is problem. And um now Crossroads Church is at the forefront of a lot of various at the forefront of a lot of various at the forefront of a lot of various things, does a lot of things. Um but I things, does a lot of things. Um but I things, does a lot of things. Um but I was really interested in just in your was really interested in just in your was really interested in just in your session you were talking about the use session you were talking about the use session you were talking about the use of AI. of AI. of AI. >> Yes. >> Yes. >> Yes. >> And so um I would actually just love and >> And so um I would actually just love and >> And so um I would actually just love and I think it'd be helpful for people to uh I think it'd be helpful for people to uh I think it'd be helpful for people to uh learn more about um your your church's learn more about um your your church's learn more about um your your church's use of AI. But before I do that, if use of AI. But before I do that, if use of AI. But before I do that, if anyone, you know, if I just say the word anyone, you know, if I just say the word anyone, you know, if I just say the word Crossroads Church, they have no context Crossroads Church, they have no context Crossroads Church, they have no context of, you know, just who you guys are of, you know, just who you guys are of, you know, just who you guys are >> and you're a larger church. >> and you're a larger church. >> and you're a larger church. >> And could you, I guess, introduce us to >> And could you, I guess, introduce us to >> And could you, I guess, introduce us to just your church overall because I feel just your church overall because I feel just your church overall because I feel like for somebody random, some random like for somebody random, some random like for somebody random, some random person listening, they may maybe have no person listening, they may maybe have no person listening, they may maybe have no context of context of context of >> Yeah. >> Yeah. >> Yeah. >> who you guys are and what you do. >> who you guys are and what you do. >> who you guys are and what you do. >> Okay. Well, Crossroads, it's like >> Okay. Well, Crossroads, it's like >> Okay. Well, Crossroads, it's like technically Crossroads Community Church technically Crossroads Community Church technically Crossroads Community Church is based out of Cincinnati and I thank is based out of Cincinnati and I thank is based out of Cincinnati and I thank goodness it's been around for at least goodness it's been around for at least goodness it's been around for at least 20 years at this point. It was founded 20 years at this point. It was founded 20 years at this point. It was founded by a group of friends who they said they by a group of friends who they said they by a group of friends who they said they wanted a church for people who had given wanted a church for people who had given wanted a church for people who had given up on the church but not on God. So, up on the church but not on God. So, up on the church but not on God. So, they really wanted to create a relatable they really wanted to create a relatable they really wanted to create a relatable experience for locals. So, that is how experience for locals. So, that is how experience for locals. So, that is how Crossroads was founded. At this point in Crossroads was founded. At this point in Crossroads was founded. At this point in time, Crossroads now has expanded to at time, Crossroads now has expanded to at time, Crossroads now has expanded to at least 10 locations. It kind of flexes.

least 10 locations. It kind of flexes. least 10 locations. It kind of flexes. Um, but uh there are 10 locations and Um, but uh there are 10 locations and Um, but uh there are 10 locations and it's regional. It's in the tri-state it's regional. It's in the tri-state it's regional. It's in the tri-state area. That's Cincinnati, Kentucky, area. That's Cincinnati, Kentucky, area. That's Cincinnati, Kentucky, Indiana, Midwest area. And then we also Indiana, Midwest area. And then we also Indiana, Midwest area. And then we also have Crossroads online church. So that have Crossroads online church. So that have Crossroads online church. So that gives you an idea of our reach. I would gives you an idea of our reach. I would gives you an idea of our reach. I would say we we would say our numbers are say we we would say our numbers are say we we would say our numbers are about I think it's 60,000 people about I think it's 60,000 people about I think it's 60,000 people involved in this church. So that can involved in this church. So that can involved in this church. So that can help people understand the scope help people understand the scope help people understand the scope probably of the church and what we're probably of the church and what we're probably of the church and what we're working with working with working with >> and and explain what you do for the >> and and explain what you do for the >> and and explain what you do for the church. church. church. >> So I've done several things working at >> So I've done several things working at >> So I've done several things working at Crossroads. I've been working at Crossroads. I've been working at Crossroads. I've been working at Crossroads for 4 years. So and they're Crossroads for 4 years. So and they're Crossroads for 4 years. So and they're really great about um it's a very really great about um it's a very really great about um it's a very inventive place. So you can like have inventive place. So you can like have inventive place. So you can like have one position and move to another one position and move to another one position and move to another position and you can really grow there. position and you can really grow there. position and you can really grow there. So right now I am the AI and digital So right now I am the AI and digital So right now I am the AI and digital products leader in our in our digital products leader in our in our digital products leader in our in our digital ministry solutions department which is ministry solutions department which is ministry solutions department which is also underneath the envelope of what we also underneath the envelope of what we also underneath the envelope of what we would call the marketing studio would call the marketing studio would call the marketing studio which is our in-house marketing which is our in-house marketing which is our in-house marketing department for the organization.

department for the organization. department for the organization. >> Cool. >> Cool. >> Cool. >> Yeah. >> Yeah. >> Yeah. >> Yeah. Um that's I've met multiple uh you >> Yeah. Um that's I've met multiple uh you >> Yeah. Um that's I've met multiple uh you know crossroads staff and they explain know crossroads staff and they explain know crossroads staff and they explain their role in in a very similar way their role in in a very similar way their role in in a very similar way where you know it's one of those things where you know it's one of those things where you know it's one of those things it's you know they mentioned about 10 it's you know they mentioned about 10 it's you know they mentioned about 10 different things why oversee this and different things why oversee this and different things why oversee this and this and this in this area which is in this and this in this area which is in this and this in this area which is in this specific you know it was a quite a this specific you know it was a quite a this specific you know it was a quite a quite an explanation of the various quite an explanation of the various quite an explanation of the various things that that a staff member does. things that that a staff member does. things that that a staff member does. >> That's correct. We don't really We have >> That's correct. We don't really We have >> That's correct. We don't really We have a job description, but everything is our a job description, but everything is our a job description, but everything is our job is our motto. Everything is our job. job is our motto. Everything is our job. job is our motto. Everything is our job. We run hard and you just pick up the We run hard and you just pick up the We run hard and you just pick up the slack. So, at any given moment, I might slack. So, at any given moment, I might slack. So, at any given moment, I might be doing my job, but it's a ministry. be doing my job, but it's a ministry. be doing my job, but it's a ministry. So, it could be that I am, you know, So, it could be that I am, you know, So, it could be that I am, you know, we're out on the land and we're, you we're out on the land and we're, you we're out on the land and we're, you know, we're working on our revival or know, we're working on our revival or know, we're working on our revival or we're over here filming a video. You we're over here filming a video. You we're over here filming a video. You just have to be able to be flexible and just have to be able to be flexible and just have to be able to be flexible and at the end of the day get your projects at the end of the day get your projects at the end of the day get your projects done. [laughter] done. [laughter] done. [laughter] But we're doing a many things at many But we're doing a many things at many But we're doing a many things at many times.

times. times. >> Now at a church, you know, with a larger >> Now at a church, you know, with a larger >> Now at a church, you know, with a larger church like yours, it's one of those church like yours, it's one of those church like yours, it's one of those things where at some point you guys had things where at some point you guys had things where at some point you guys had to make the choice, are we going to lean to make the choice, are we going to lean to make the choice, are we going to lean into the use of AI or not? Mhm. into the use of AI or not? Mhm. into the use of AI or not? Mhm. >> Um could you share a little bit about >> Um could you share a little bit about >> Um could you share a little bit about that journey and how that if you if you that journey and how that if you if you that journey and how that if you if you know of know of know of >> how that journey began, >> how that journey began, >> how that journey began, how did you guys come to say let's use how did you guys come to say let's use how did you guys come to say let's use this or try to use this? Um yeah, could this or try to use this? Um yeah, could this or try to use this? Um yeah, could you tell us a little bit about that? you tell us a little bit about that? you tell us a little bit about that? >> Yes. So for me, this started about two >> Yes. So for me, this started about two >> Yes. So for me, this started about two years ago. Now, I can't speak for like years ago. Now, I can't speak for like years ago. Now, I can't speak for like my board or my bosses [clears throat] my board or my bosses [clears throat] my board or my bosses [clears throat] and where their minds were, but for me, and where their minds were, but for me, and where their minds were, but for me, I started playing around online and I started playing around online and I started playing around online and really exploring these concepts of what really exploring these concepts of what really exploring these concepts of what AI is when I started to hear more about AI is when I started to hear more about AI is when I started to hear more about it. And at that point, I was producing, it. And at that point, I was producing, it. And at that point, I was producing, which means like I was the experience which means like I was the experience which means like I was the experience producer. So, in a weekend, I was on our producer. So, in a weekend, I was on our producer. So, in a weekend, I was on our East Campus and I was putting on um I East Campus and I was putting on um I East Campus and I was putting on um I don't want to say the show, but I was don't want to say the show, but I was don't want to say the show, but I was putting on a a weekend service for putting on a a weekend service for putting on a a weekend service for church. So that would mean that I'm in church. So that would mean that I'm in church. So that would mean that I'm in charge of like audio production, the charge of like audio production, the charge of like audio production, the speakers, sound, that kind of thing. So speakers, sound, that kind of thing. So speakers, sound, that kind of thing. So I was doing that experience. Um, and I I was doing that experience. Um, and I I was doing that experience. Um, and I was like, well, this isn't really my was like, well, this isn't really my was like, well, this isn't really my strength. I'm I've been in this job for strength. I'm I've been in this job for strength. I'm I've been in this job for like 6 months and before that I was like 6 months and before that I was like 6 months and before that I was social media director and they asked me social media director and they asked me social media director and they asked me to try out this new role and I was like, to try out this new role and I was like, to try out this new role and I was like, you know, this isn't really my strength, you know, this isn't really my strength, you know, this isn't really my strength, but like one thing that I'm obsessing but like one thing that I'm obsessing but like one thing that I'm obsessing with at home right now is like AI. Like with at home right now is like AI. Like with at home right now is like AI. Like this is so cool to me. this is like

this is so cool to me. this is like this is so cool to me. this is like cutting this could cut so much time off cutting this could cut so much time off cutting this could cut so much time off of all these little things I have to do of all these little things I have to do of all these little things I have to do as a producer and like how can we as a producer and like how can we as a producer and like how can we utilize it? So [snorts] it started with utilize it? So [snorts] it started with utilize it? So [snorts] it started with me walking around to my superiors me walking around to my superiors me walking around to my superiors and my mentors and being like what are and my mentors and being like what are and my mentors and being like what are we doing with AI? What are we going to we doing with AI? What are we going to we doing with AI? What are we going to do about AI? And I don't know if they do about AI? And I don't know if they do about AI? And I don't know if they necessarily had an answer. It just necessarily had an answer. It just necessarily had an answer. It just wasn't like at that point an everyday wasn't like at that point an everyday wasn't like at that point an everyday topic. it was more like people maybe had topic. it was more like people maybe had topic. it was more like people maybe had even heard about like chat GPT. So I even heard about like chat GPT. So I even heard about like chat GPT. So I pitched a role. I said let me explore pitched a role. I said let me explore pitched a role. I said let me explore it. Let me research it. I went to um MIT it. Let me research it. I went to um MIT it. Let me research it. I went to um MIT and got a certificate in machine and got a certificate in machine and got a certificate in machine learning [snorts] learning [snorts] learning [snorts] um and AI just so I could understand the um and AI just so I could understand the um and AI just so I could understand the ins and outs myself. And then we started ins and outs myself. And then we started ins and outs myself. And then we started along this journey about two years ago along this journey about two years ago along this journey about two years ago where I just began to listen to where I just began to listen to where I just began to listen to different departments and try to different departments and try to different departments and try to understand like where we could integrate understand like where we could integrate understand like where we could integrate AI. So it didn't happen overnight. It AI. So it didn't happen overnight. It AI. So it didn't happen overnight. It was a matter of understanding like where was a matter of understanding like where was a matter of understanding like where each department maybe has a bottleneck each department maybe has a bottleneck each department maybe has a bottleneck or where they can utilize some help and or where they can utilize some help and or where they can utilize some help and if this was even the right technology.

if this was even the right technology. if this was even the right technology. So that's where we started. So with as So that's where we started. So with as So that's where we started. So with as big of a of a staff that you guys have, big of a of a staff that you guys have, big of a of a staff that you guys have, I would be curious about say in the last I would be curious about say in the last I would be curious about say in the last year, year, year, how are are you how are you navigating how are are you how are you navigating how are are you how are you navigating some people who are more inclined and some people who are more inclined and some people who are more inclined and open open open >> and people who are less inclined and >> and people who are less inclined and >> and people who are less inclined and scared? And just I guess first question scared? And just I guess first question scared? And just I guess first question is is I'm assuming there's people all is is I'm assuming there's people all is is I'm assuming there's people all across the map and those regards, but across the map and those regards, but across the map and those regards, but maybe that's not the case. But uh if you maybe that's not the case. But uh if you maybe that's not the case. But uh if you do experience that, how are you handling do experience that, how are you handling do experience that, how are you handling various people on different places you various people on different places you various people on different places you know with their comfort related to AI? know with their comfort related to AI? know with their comfort related to AI? >> Sure. On the road to AI adoption, you do >> Sure. On the road to AI adoption, you do >> Sure. On the road to AI adoption, you do have to deal with at least two years ago have to deal with at least two years ago have to deal with at least two years ago it was like AI is evil. [laughter] That is where it started. Like it wasn't That is where it started. Like it wasn't even AI is going to take my job. It it even AI is going to take my job. It it even AI is going to take my job. It it evolved into AI is going to take my job. evolved into AI is going to take my job. evolved into AI is going to take my job. But the first reaction especially within But the first reaction especially within But the first reaction especially within the church was like AI is evil so I the church was like AI is evil so I the church was like AI is evil so I don't even want to touch it. Um you're don't even want to touch it. Um you're don't even want to touch it. Um you're dealing with that first. And honestly dealing with that first. And honestly dealing with that first. And honestly with my experience as social media with my experience as social media with my experience as social media director it was a lot of the same. It's director it was a lot of the same. It's director it was a lot of the same. It's just a new technology now. So I think just a new technology now. So I think just a new technology now. So I think speaking to people's fears and being speaking to people's fears and being speaking to people's fears and being patient and actually learning what patient and actually learning what patient and actually learning what you're working with and introducing you're working with and introducing you're working with and introducing people to it like it's not magic I think people to it like it's not magic I think people to it like it's not magic I think really helps people. So I think your really helps people. So I think your really helps people. So I think your first road or your first stop on this AI first road or your first stop on this AI first road or your first stop on this AI adoption journey is sitting with people

adoption journey is sitting with people adoption journey is sitting with people and having to have a lot of and having to have a lot of and having to have a lot of conversations and listening to fears conversations and listening to fears conversations and listening to fears because you have to soothe people's because you have to soothe people's because you have to soothe people's fears before you can do any work. So fears before you can do any work. So fears before you can do any work. So that's where we started. Did you guys that's where we started. Did you guys that's where we started. Did you guys like very practically speaking did you like very practically speaking did you like very practically speaking did you do anything related to like all staff do anything related to like all staff do anything related to like all staff trainings or did you go department by trainings or did you go department by trainings or did you go department by department or uh and I guess that's one department or uh and I guess that's one department or uh and I guess that's one [clears throat] of those journeys that's [clears throat] of those journeys that's [clears throat] of those journeys that's probably you begin you begin somewhere probably you begin you begin somewhere probably you begin you begin somewhere but you just keep going you know you but you just keep going you know you but you just keep going you know you it's constantly work on it it's constantly work on it it's constantly work on it >> but practically speaking was there >> but practically speaking was there >> but practically speaking was there anything you guys have done along the anything you guys have done along the anything you guys have done along the way to help with adoption way to help with adoption way to help with adoption >> you can say help you can say introduce >> you can say help you can say introduce >> you can say help you can say introduce [laughter] I I think the very first [laughter] I I think the very first [laughter] I I think the very first thing that we did, we have partners or thing that we did, we have partners or thing that we did, we have partners or friends. Part of the church IT network's friends. Part of the church IT network's friends. Part of the church IT network's benefit is that it kind of helps you benefit is that it kind of helps you benefit is that it kind of helps you talk to other churches and we do have a talk to other churches and we do have a talk to other churches and we do have a relationship with people at Life Church. relationship with people at Life Church. relationship with people at Life Church. Our enterprise architect that works at Our enterprise architect that works at Our enterprise architect that works at Crossroads now formerly worked at Life Crossroads now formerly worked at Life Crossroads now formerly worked at Life Church. So those connections helped me Church. So those connections helped me Church. So those connections helped me reach out and say, "Hey, where did you reach out and say, "Hey, where did you reach out and say, "Hey, where did you guys start?" and they recommended that guys start?" and they recommended that guys start?" and they recommended that the very first thing we do was issue the very first thing we do was issue the very first thing we do was issue like a policy for like the use of AI.

like a policy for like the use of AI. like a policy for like the use of AI. Otherwise, you're going to have people Otherwise, you're going to have people Otherwise, you're going to have people all over your staff using this random all over your staff using this random all over your staff using this random tool and that random tool and that can tool and that random tool and that can tool and that random tool and that can be a security risk on your computers. be a security risk on your computers. be a security risk on your computers. So, where we started the first thing was So, where we started the first thing was So, where we started the first thing was we came out with like an official policy we came out with like an official policy we came out with like an official policy and like when to use this tool and when and like when to use this tool and when and like when to use this tool and when not to use this tool and we just not to use this tool and we just not to use this tool and we just released that out to our staff very released that out to our staff very released that out to our staff very first thing just to standardize. And first thing just to standardize. And first thing just to standardize. And then second, we had a couple talks in then second, we had a couple talks in then second, we had a couple talks in our all staff and they had mixed reviews our all staff and they had mixed reviews our all staff and they had mixed reviews because they're not necessarily coming because they're not necessarily coming because they're not necessarily coming from like our department. It could be from like our department. It could be from like our department. It could be like um a pastor's friend or something like um a pastor's friend or something like um a pastor's friend or something like that that's going to come and talk like that that's going to come and talk like that that's going to come and talk about it and have their opinions on AI. about it and have their opinions on AI. about it and have their opinions on AI. So we've had some all staff. And at this So we've had some all staff. And at this So we've had some all staff. And at this point now that we have done all of our point now that we have done all of our point now that we have done all of our research um on our digital ministry research um on our digital ministry research um on our digital ministry team, we are going department by team, we are going department by team, we are going department by department um based on how imperative department um based on how imperative department um based on how imperative they are to how the organization runs. they are to how the organization runs. they are to how the organization runs. So, we're kind of deploying it on a like So, we're kind of deploying it on a like So, we're kind of deploying it on a like department by department basis and it's department by department basis and it's department by department basis and it's flowing out of what we would call um our flowing out of what we would call um our flowing out of what we would call um our marketing studio marketing studio marketing studio >> since a lot of our research, our data >> since a lot of our research, our data >> since a lot of our research, our data and insights team that's all sit that and insights team that's all sit that and insights team that's all sit that all sits in that marketing studio and all sits in that marketing studio and all sits in that marketing studio and [snorts] they're kind of the heart of [snorts] they're kind of the heart of [snorts] they're kind of the heart of how everyone else gets their how everyone else gets their how everyone else gets their information. So, we're really starting information. So, we're really starting information. So, we're really starting from there and working our way out.

from there and working our way out. from there and working our way out. >> Yeah, I love that. So it sounds like you >> Yeah, I love that. So it sounds like you >> Yeah, I love that. So it sounds like you you begin with an a policy, you've done you begin with an a policy, you've done you begin with an a policy, you've done some just kind of all staff related some just kind of all staff related some just kind of all staff related stuff, you as you begin learning stuff, you as you begin learning stuff, you as you begin learning yourself and coming up with plans and yourself and coming up with plans and yourself and coming up with plans and ideas and then are kind of moving now ideas and then are kind of moving now ideas and then are kind of moving now into a department by department asking, into a department by department asking, into a department by department asking, you know, identifying needs, coming up you know, identifying needs, coming up you know, identifying needs, coming up with ideas, that kind of stuff. Is that with ideas, that kind of stuff. Is that with ideas, that kind of stuff. Is that accurate? accurate? accurate? >> Yes. >> Yes. >> Yes. >> One one another practical question I >> One one another practical question I >> One one another practical question I have is how are you scaling the use of have is how are you scaling the use of have is how are you scaling the use of AI across all of your staff. Meaning, AI across all of your staff. Meaning, AI across all of your staff. Meaning, do you guys subscribe to like one do you guys subscribe to like one do you guys subscribe to like one platform that you give access to all platform that you give access to all platform that you give access to all church staff? Is it you allow each church staff? Is it you allow each church staff? Is it you allow each department to make their own choice or department to make their own choice or department to make their own choice or do you just give everyone a budget and do you just give everyone a budget and do you just give everyone a budget and if they decide to use some, you know, if they decide to use some, you know, if they decide to use some, you know, deploy some kind of paid service and deploy some kind of paid service and deploy some kind of paid service and they're allowed to do that? they're allowed to do that? they're allowed to do that? >> That's a great question. um that was >> That's a great question. um that was >> That's a great question. um that was part of what some of our policy part of what some of our policy part of what some of our policy addressed. So what's different now is addressed. So what's different now is addressed. So what's different now is that there are a thousand AI products on that there are a thousand AI products on that there are a thousand AI products on the market and at the beginning everyone the market and at the beginning everyone the market and at the beginning everyone was more like should we use chat GBT or was more like should we use chat GBT or was more like should we use chat GBT or not right. So in one sense for the very not right. So in one sense for the very not right. So in one sense for the very simple tasks um that are more simple tasks um that are more simple tasks um that are more self-explanatory on chat GBT and we can self-explanatory on chat GBT and we can self-explanatory on chat GBT and we can get into that later we have like an get into that later we have like an get into that later we have like an enterprise account. So depending on what enterprise account. So depending on what enterprise account. So depending on what department you are, you can either like department you are, you can either like department you are, you can either like we've empowered people, please purchase we've empowered people, please purchase we've empowered people, please purchase the enterprise version. So um your stuff

the enterprise version. So um your stuff the enterprise version. So um your stuff remains private to us. Uh so you can use remains private to us. Uh so you can use remains private to us. Uh so you can use chat GPT on your own or you know some of chat GPT on your own or you know some of chat GPT on your own or you know some of our departments we have like a our departments we have like a our departments we have like a departmentwide one and it's just a departmentwide one and it's just a departmentwide one and it's just a matter of logging in with your like matter of logging in with your like matter of logging in with your like email and then we all use it together. email and then we all use it together. email and then we all use it together. But then on a broader scale we utilize a But then on a broader scale we utilize a But then on a broader scale we utilize a company called Vervey. It's vervey.ai AI company called Vervey. It's vervey.ai AI company called Vervey. It's vervey.ai AI and that relationship started because and that relationship started because and that relationship started because the CEO is close friends with our head the CEO is close friends with our head the CEO is close friends with our head pastor. He was like, "Hey, I really want pastor. He was like, "Hey, I really want pastor. He was like, "Hey, I really want you to try our tool and we were really you to try our tool and we were really you to try our tool and we were really impressed with it." And so now at this impressed with it." And so now at this impressed with it." And so now at this point in time, a couple years later, we point in time, a couple years later, we point in time, a couple years later, we um utilize them. It's more of an um utilize them. It's more of an um utilize them. It's more of an enterprise style subscription and enterprise style subscription and enterprise style subscription and they're more handson because there are they're more handson because there are they're more handson because there are so many capabilities within that tool so many capabilities within that tool so many capabilities within that tool that we can use it to integrate on a that we can use it to integrate on a that we can use it to integrate on a wider scale. wider scale. wider scale. >> Okay. So we subscribe to a question. >> Okay. So we subscribe to a question. >> Okay. So we subscribe to a question. >> Yeah, it's it's one of those questions >> Yeah, it's it's one of those questions >> Yeah, it's it's one of those questions that when I talk with churches, that when I talk with churches, that when I talk with churches, the number one question when it comes to the number one question when it comes to the number one question when it comes to the use of AI in a church that churches the use of AI in a church that churches the use of AI in a church that churches don't know they need to ask don't know they need to ask don't know they need to ask >> is how will we plan to scale it? If we >> is how will we plan to scale it? If we >> is how will we plan to scale it? If we if we assume everyone wants to use it if we assume everyone wants to use it if we assume everyone wants to use it and everyone's open to use it or we're and everyone's open to use it or we're and everyone's open to use it or we're going to, you know, allow people to use going to, you know, allow people to use going to, you know, allow people to use it or encourage it, how will we it or encourage it, how will we it or encourage it, how will we effectively scale it across our staff?

effectively scale it across our staff? effectively scale it across our staff? >> Yeah. >> Yeah. >> Yeah. >> Because that's one of those things where >> Because that's one of those things where >> Because that's one of those things where everyone has their own paid everyone has their own paid everyone has their own paid subscription. You could very quickly subscription. You could very quickly subscription. You could very quickly have a very expensive I mean a very have a very expensive I mean a very have a very expensive I mean a very expensive bill that all of us Yeah. all expensive bill that all of us Yeah. all expensive bill that all of us Yeah. all of a sudden you have hundreds and of a sudden you have hundreds and of a sudden you have hundreds and hundreds and hundreds of dollars in AI hundreds and hundreds of dollars in AI hundreds and hundreds of dollars in AI subscriptions. subscriptions. subscriptions. >> Yeah. >> Yeah. >> Yeah. >> And if if there's not like a plan and so >> And if if there's not like a plan and so >> And if if there's not like a plan and so I love that you guys are are just are I love that you guys are are just are I love that you guys are are just are even thinking thinking through that. even thinking thinking through that. even thinking thinking through that. >> Yeah. And I would ask like for people if >> Yeah. And I would ask like for people if >> Yeah. And I would ask like for people if they don't know where to start, it's they don't know where to start, it's they don't know where to start, it's kind of like what's your biggest need? kind of like what's your biggest need? kind of like what's your biggest need? And I think that depends on the size of And I think that depends on the size of And I think that depends on the size of your church and what your budget is, your church and what your budget is, your church and what your budget is, right? So if you're if you have a bigger right? So if you're if you have a bigger right? So if you're if you have a bigger budget, maybe you can do a whole budget, maybe you can do a whole budget, maybe you can do a whole business account. That's going to be business account. That's going to be business account. That's going to be cheaper for you. But if you're a smaller cheaper for you. But if you're a smaller cheaper for you. But if you're a smaller church, I think it is who needs this the church, I think it is who needs this the church, I think it is who needs this the most, right? Like what does everything most, right? Like what does everything most, right? Like what does everything hinge on? What department like does it hinge on? What department like does it hinge on? What department like does it need to impact the most where we could need to impact the most where we could need to impact the most where we could try to automate some things so that it try to automate some things so that it try to automate some things so that it frees up our time for us to talk to our frees up our time for us to talk to our frees up our time for us to talk to our people and be doing ministry and I'm not people and be doing ministry and I'm not people and be doing ministry and I'm not like bogged down in emails, right? So I like bogged down in emails, right? So I like bogged down in emails, right? So I think for each considering the size of think for each considering the size of think for each considering the size of your church really helps answer that your church really helps answer that your church really helps answer that question. what's the size of your church question. what's the size of your church question. what's the size of your church and what's the biggest need, you know, and what's the biggest need, you know, and what's the biggest need, you know, of your staff in general. And that can of your staff in general. And that can of your staff in general. And that can help you decide like, okay, well, what help you decide like, okay, well, what help you decide like, okay, well, what tool do I need? There's a thousand tool do I need? There's a thousand tool do I need? There's a thousand tools.

tools. tools. >> Yeah. I love it. >> Yeah. I love it. >> Yeah. I love it. >> Yeah. >> Yeah. >> Yeah. >> Well, let's go into how you guys are >> Well, let's go into how you guys are >> Well, let's go into how you guys are using it specifically. using it specifically. using it specifically. >> Sure. >> Sure. >> Sure. >> So, you you shared one way that related >> So, you you shared one way that related >> So, you you shared one way that related to personas and the conference. to personas and the conference. to personas and the conference. >> Yeah. But >> Yeah. But >> Yeah. But >> I I guess I'll just leave it open-ended >> I I guess I'll just leave it open-ended >> I I guess I'll just leave it open-ended and if you want to go there and just and if you want to go there and just and if you want to go there and just talk about what you shared in the talk about what you shared in the talk about what you shared in the conference, you can go that direction. conference, you can go that direction. conference, you can go that direction. But just as a general question, But just as a general question, But just as a general question, um, breaking into the the nitty-gritty um, breaking into the the nitty-gritty um, breaking into the the nitty-gritty of how you guys are using it practically of how you guys are using it practically of how you guys are using it practically as a church. as a church. as a church. >> Sure. I think some of that understanding >> Sure. I think some of that understanding >> Sure. I think some of that understanding can come from understanding the size of can come from understanding the size of can come from understanding the size of the church and like understanding some the church and like understanding some the church and like understanding some of the things that we did. So, for of the things that we did. So, for of the things that we did. So, for instance, I came into Crossroads instance, I came into Crossroads instance, I came into Crossroads um as the online production manager. um as the online production manager. um as the online production manager. This was in like 2020. And at that time, This was in like 2020. And at that time, This was in like 2020. And at that time, because most of us weren't coming inside because most of us weren't coming inside because most of us weren't coming inside of a building, we were creating and and of a building, we were creating and and of a building, we were creating and and producing like Netflix style shows, producing like Netflix style shows, producing like Netflix style shows, right? So, topical shows, a menu of right? So, topical shows, a menu of right? So, topical shows, a menu of things, and we had this full production.

things, and we had this full production. things, and we had this full production. And then after that, you know, I And then after that, you know, I And then after that, you know, I reabsorbed we we ended the online reabsorbed we we ended the online reabsorbed we we ended the online portion in that way. Like we still have portion in that way. Like we still have portion in that way. Like we still have online church, but we don't have like online church, but we don't have like online church, but we don't have like the shows and and so then we came in and the shows and and so then we came in and the shows and and so then we came in and we kind of merged departments and I we kind of merged departments and I we kind of merged departments and I became social media director and we became social media director and we became social media director and we worked that way and it was still a kind worked that way and it was still a kind worked that way and it was still a kind of a blend of like what am I putting of a blend of like what am I putting of a blend of like what am I putting from our weekend onto online and I'm from our weekend onto online and I'm from our weekend onto online and I'm only saying that to say it used to take only saying that to say it used to take only saying that to say it used to take so much time. So when we would go and we so much time. So when we would go and we so much time. So when we would go and we would make a production, right? Imagine would make a production, right? Imagine would make a production, right? Imagine you have to think about what sermon you have to think about what sermon you have to think about what sermon series are we going to do? We have to series are we going to do? We have to series are we going to do? We have to plan this out for the year, you know, plan this out for the year, you know, plan this out for the year, you know, what's trending, what um what needs do what's trending, what um what needs do what's trending, what um what needs do we need to speak to our church about and we need to speak to our church about and we need to speak to our church about and when is that need going to come up? When when is that need going to come up? When when is that need going to come up? When is the best time to talk to them? Where is the best time to talk to them? Where is the best time to talk to them? Where are we in the lurggical calendar? Like are we in the lurggical calendar? Like are we in the lurggical calendar? Like so many things. And at that point then so many things. And at that point then so many things. And at that point then you have to cast and then we have to you you have to cast and then we have to you you have to cast and then we have to you know go scout locations and we are know go scout locations and we are know go scout locations and we are figuring out when what audio equipment figuring out when what audio equipment figuring out when what audio equipment that we need right all of these things that we need right all of these things that we need right all of these things [snorts] [snorts] [snorts] then you introduce AI and it is a matter then you introduce AI and it is a matter then you introduce AI and it is a matter of me putting in to you know creating an of me putting in to you know creating an of me putting in to you know creating an objective for my team of AI workers and objective for my team of AI workers and objective for my team of AI workers and I'm saying hey we are going to now let's I'm saying hey we are going to now let's I'm saying hey we are going to now let's say we have this sermon series coming up say we have this sermon series coming up say we have this sermon series coming up we want to break it down um is going to we want to break it down um is going to we want to break it down um is going to come out in the next 6 months. We need come out in the next 6 months. We need come out in the next 6 months. We need to understand like so some some of these to understand like so some some of these to understand like so some some of these objectives, right? And then it's going objectives, right? And then it's going objectives, right? And then it's going to go about and it creates it's to go about and it creates it's to go about and it creates it's answering these questions. It's telling answering these questions. It's telling answering these questions. It's telling me what the trends are. It's letting me

me what the trends are. It's letting me me what the trends are. It's letting me know, hey, based on your audience at know, hey, based on your audience at know, hey, based on your audience at your church and your church's research, your church and your church's research, your church and your church's research, they are probably going to have these they are probably going to have these they are probably going to have these pain points at these times in the year. pain points at these times in the year. pain points at these times in the year. Um also, here are since you want to film Um also, here are since you want to film Um also, here are since you want to film on this topic, here are the locations. on this topic, here are the locations. on this topic, here are the locations. [snorts] Here are um this is the [snorts] Here are um this is the [snorts] Here are um this is the equipment that you'll need. That would equipment that you'll need. That would equipment that you'll need. That would have taken us have taken us have taken us at least three months at least three months at least three months >> to do just to get the basic like >> to do just to get the basic like >> to do just to get the basic like scaffolding in place, let alone go on scaffolding in place, let alone go on scaffolding in place, let alone go on and and produce the show. Um, and so and and produce the show. Um, and so and and produce the show. Um, and so that's kind of giving you an idea of that's kind of giving you an idea of that's kind of giving you an idea of like how much time that saved us. And I like how much time that saved us. And I like how much time that saved us. And I think I went on a rabbit trail, but go think I went on a rabbit trail, but go think I went on a rabbit trail, but go back to your original question for me. back to your original question for me. back to your original question for me. How are we using it? How are we using it? How are we using it? >> Yeah. >> Yeah. >> Yeah. >> Okay. >> Okay. >> Okay. >> Yeah. Yeah. Yeah. >> Yeah. Yeah. Yeah. >> Yeah. Yeah. Yeah. >> So, in production, that is a way that we >> So, in production, that is a way that we >> So, in production, that is a way that we can go on and adopt it in production. can go on and adopt it in production. can go on and adopt it in production. Another huge piece of what churches Another huge piece of what churches Another huge piece of what churches produce is content, right? I'm coming produce is content, right? I'm coming produce is content, right? I'm coming there, I am preaching to you. Uh we have there, I am preaching to you. Uh we have there, I am preaching to you. Uh we have at our organization five teaching at our organization five teaching at our organization five teaching pastors and their job is just to teach pastors and their job is just to teach pastors and their job is just to teach sermons. So it's different than our what sermons. So it's different than our what sermons. So it's different than our what we would call community pastors who are we would call community pastors who are we would call community pastors who are there caring for the people in their there caring for the people in their there caring for the people in their locations. What locations. What locations. What >> what um people might just consider a >> what um people might just consider a >> what um people might just consider a regular pastor. We have that separate regular pastor. We have that separate regular pastor. We have that separate people who teach and people who care.

people who teach and people who care. people who teach and people who care. >> Yeah. So, our teaching pastors are >> Yeah. So, our teaching pastors are >> Yeah. So, our teaching pastors are constantly having to come up with constantly having to come up with constantly having to come up with sermons, constantly having to come up sermons, constantly having to come up sermons, constantly having to come up with a year's worth. They they get with a year's worth. They they get with a year's worth. They they get assigned maybe a sermon. Maybe there's assigned maybe a sermon. Maybe there's assigned maybe a sermon. Maybe there's something more passionate about, but something more passionate about, but something more passionate about, but it's constant content creation. And you it's constant content creation. And you it's constant content creation. And you can get writer's block or you can not can get writer's block or you can not can get writer's block or you can not know where to start. And one of the know where to start. And one of the know where to start. And one of the original problems that they wanted us to original problems that they wanted us to original problems that they wanted us to solve is what we would call the blank solve is what we would call the blank solve is what we would call the blank page problem. I'm staring at a blank page problem. I'm staring at a blank page problem. I'm staring at a blank screen and I just don't know where to screen and I just don't know where to screen and I just don't know where to start. And that was probably the lowest start. And that was probably the lowest start. And that was probably the lowest hanging fruit. This is how AI can help hanging fruit. This is how AI can help hanging fruit. This is how AI can help you, right? So, um, with that, we were you, right? So, um, with that, we were you, right? So, um, with that, we were able to take prior sermons, notes, um, able to take prior sermons, notes, um, able to take prior sermons, notes, um, speaking engagements, and they could speaking engagements, and they could speaking engagements, and they could utilize like a chatbot to say, "Okay, utilize like a chatbot to say, "Okay, utilize like a chatbot to say, "Okay, I've got this coming up. Can you just I've got this coming up. Can you just I've got this coming up. Can you just help me outline or workshop ideas with help me outline or workshop ideas with help me outline or workshop ideas with me?" Right? And then it's helping me?" Right? And then it's helping me?" Right? And then it's helping people. Our passage are great. They're people. Our passage are great. They're people. Our passage are great. They're inspired. They're researching their inspired. They're researching their inspired. They're researching their Bible. But, you know, if you have like Bible. But, you know, if you have like Bible. But, you know, if you have like an onslaught like, I have all these an onslaught like, I have all these an onslaught like, I have all these ideas. I I'm going to throw it all on ideas. I I'm going to throw it all on ideas. I I'm going to throw it all on this paper and it could be like five this paper and it could be like five this paper and it could be like five pages.

pages. pages. >> Yeah. They hand it to a production team. >> Yeah. They hand it to a production team. >> Yeah. They hand it to a production team. We're like, can you organize this? Your We're like, can you organize this? Your We're like, can you organize this? Your sermon is going to be three hours long. sermon is going to be three hours long. sermon is going to be three hours long. [laughter] [laughter] [laughter] >> Yeah. >> Yeah. >> Yeah. >> Um, and so just getting like something >> Um, and so just getting like something >> Um, and so just getting like something like this big down to something that's like this big down to something that's like this big down to something that's going to be like readable and something going to be like readable and something going to be like readable and something I can handle production team. I can handle production team. I can handle production team. >> Yeah. >> Yeah. >> Yeah. >> A huge help >> A huge help >> A huge help >> in helping our our pastors. one kind of >> in helping our our pastors. one kind of >> in helping our our pastors. one kind of curate their content and be able to get curate their content and be able to get curate their content and be able to get that content out to the clients that that content out to the clients that that content out to the clients that needed it in a certain form which is I needed it in a certain form which is I needed it in a certain form which is I need an outline. I need I now need your need an outline. I need I now need your need an outline. I need I now need your talking points and then those talking talking points and then those talking talking points and then those talking points have to be given to the team for points have to be given to the team for points have to be given to the team for it to be up on screen. it to be up on screen. it to be up on screen. >> Please get the talking points. So are >> Please get the talking points. So are >> Please get the talking points. So are you saying uh the idea of you may you saying uh the idea of you may you saying uh the idea of you may receive number one helping with the receive number one helping with the receive number one helping with the blank page idea and number two would be blank page idea and number two would be blank page idea and number two would be once you have a written like here's what once you have a written like here's what once you have a written like here's what I'm going to say you would take that and I'm going to say you would take that and I'm going to say you would take that and filter out the things that all the filter out the things that all the filter out the things that all the various teams need from that written various teams need from that written various teams need from that written sermon. Is that what you're saying?

sermon. Is that what you're saying? sermon. Is that what you're saying? >> Yes. >> Yes. >> Yes. >> Yeah. That's that's awesome. um related >> Yeah. That's that's awesome. um related >> Yeah. That's that's awesome. um related to the blank page problem. Did you give to the blank page problem. Did you give to the blank page problem. Did you give pastors promp like a a booklet of pastors promp like a a booklet of pastors promp like a a booklet of prompts to use or did you build that prompts to use or did you build that prompts to use or did you build that within the verb platform? within the verb platform? within the verb platform? >> So within the verb platform, Verbet the >> So within the verb platform, Verbet the >> So within the verb platform, Verbet the company actually pretty much handholds company actually pretty much handholds company actually pretty much handholds us. So we have representatives that come us. So we have representatives that come us. So we have representatives that come and they help the pastors understand how and they help the pastors understand how and they help the pastors understand how to use the tool. Now, like in my role, to use the tool. Now, like in my role, to use the tool. Now, like in my role, I'm kind of like that that Verveet rep, I'm kind of like that that Verveet rep, I'm kind of like that that Verveet rep, but then we have actual people from but then we have actual people from but then we have actual people from Verveet when we're like when we first Verveet when we're like when we first Verveet when we're like when we first So, what I would do is here is the tool, So, what I would do is here is the tool, So, what I would do is here is the tool, here's how it works is essentially if here's how it works is essentially if here's how it works is essentially if people have used Chat GBT and I don't people have used Chat GBT and I don't people have used Chat GBT and I don't know what context people are on the know what context people are on the know what context people are on the show, but let's say like I'm opening it show, but let's say like I'm opening it show, but let's say like I'm opening it up and chatbt says, "How can I help up and chatbt says, "How can I help up and chatbt says, "How can I help you?" Vervey is built off of those same you?" Vervey is built off of those same you?" Vervey is built off of those same platforms, right? What do you want to do platforms, right? What do you want to do platforms, right? What do you want to do today? So our very first introduction today? So our very first introduction today? So our very first introduction would be like showing people how to use would be like showing people how to use would be like showing people how to use it. But prompting can be really hard. it. But prompting can be really hard. it. But prompting can be really hard. You can ask a question and then not get You can ask a question and then not get You can ask a question and then not get the result you want. And so people need the result you want. And so people need the result you want. And so people need that training to understand. Okay, you that training to understand. Okay, you that training to understand. Okay, you might need to reword your question.

might need to reword your question. might need to reword your question. People need to understand how do I People need to understand how do I People need to understand how do I describe an objective. There's a lot of describe an objective. There's a lot of describe an objective. There's a lot of human operating that we do very human operating that we do very human operating that we do very autonomously like very automatically and autonomously like very automatically and autonomously like very automatically and we take for granted that this is just a we take for granted that this is just a we take for granted that this is just a machine that really feels human. It's machine that really feels human. It's machine that really feels human. It's not have to learn how to prompt. not have to learn how to prompt. not have to learn how to prompt. >> So, Vervey, we had like ver >> So, Vervey, we had like ver >> So, Vervey, we had like ver representatives and people who help representatives and people who help representatives and people who help train us and work with us and it kind of train us and work with us and it kind of train us and work with us and it kind of helps the pastors understand like helps the pastors understand like helps the pastors understand like prompting and how to get those results prompting and how to get those results prompting and how to get those results that they need. that they need. that they need. >> Yeah. And and for those of you who maybe >> Yeah. And and for those of you who maybe >> Yeah. And and for those of you who maybe are listening for the first time, are listening for the first time, are listening for the first time, prompting is nothing more than prompting is nothing more than prompting is nothing more than directions or um the conversation you directions or um the conversation you directions or um the conversation you begin with an AI platform. So, it's it's begin with an AI platform. So, it's it's begin with an AI platform. So, it's it's a like a I would say it's like the set a like a I would say it's like the set a like a I would say it's like the set of instructions. It's it's what you tell of instructions. It's it's what you tell of instructions. It's it's what you tell it the task you're giving it when you're it the task you're giving it when you're it the task you're giving it when you're having your conversation. So, just for having your conversation. So, just for having your conversation. So, just for those who may be listening for the first those who may be listening for the first those who may be listening for the first time and saying, "I have no idea what time and saying, "I have no idea what time and saying, "I have no idea what that means." It's it's nothing more than that means." It's it's nothing more than that means." It's it's nothing more than that. Um, do you as a church, do you that. Um, do you as a church, do you that. Um, do you as a church, do you have any spot where you keep a common have any spot where you keep a common have any spot where you keep a common library of prompts that pastors may find library of prompts that pastors may find library of prompts that pastors may find useful?

useful? useful? >> No, we don't. [laughter] >> No, we don't. [laughter] >> No, we don't. [laughter] >> I don't know that. I don't know. I don't >> I don't know that. I don't know. I don't >> I don't know that. I don't know. I don't even know if I would suggest doing that. even know if I would suggest doing that. even know if I would suggest doing that. It's one of those things where it's just It's one of those things where it's just It's one of those things where it's just at, you know, as all of us as all at, you know, as all of us as all at, you know, as all of us as all churches across the country are are churches across the country are are churches across the country are are learning or thinking about how to do it. learning or thinking about how to do it. learning or thinking about how to do it. Um, that was just one one idea I've Um, that was just one one idea I've Um, that was just one one idea I've heard uh, you know, thrown around the heard uh, you know, thrown around the heard uh, you know, thrown around the idea of if a church had a prompt library idea of if a church had a prompt library idea of if a church had a prompt library where you could copy and paste a prompt where you could copy and paste a prompt where you could copy and paste a prompt into a uh, an LLM. into a uh, an LLM. into a uh, an LLM. >> Yeah, I think that's a that's excellent >> Yeah, I think that's a that's excellent >> Yeah, I think that's a that's excellent idea. Now, I know that our head pastor idea. Now, I know that our head pastor idea. Now, I know that our head pastor who was using it, we did give him a who was using it, we did give him a who was using it, we did give him a sheet of prompts like here is something sheet of prompts like here is something sheet of prompts like here is something that you can use and if this doesn't that you can use and if this doesn't that you can use and if this doesn't work, try it this way. I know that he work, try it this way. I know that he work, try it this way. I know that he was given a sheet of prompts, but no, was given a sheet of prompts, but no, was given a sheet of prompts, but no, there is no library. And I think that is there is no library. And I think that is there is no library. And I think that is like an excellent idea to give people like an excellent idea to give people like an excellent idea to give people that. And I would also say that. And I would also say that. And I would also say um you don't have to come up with it on um you don't have to come up with it on um you don't have to come up with it on your own. What I love that AI is doing your own. What I love that AI is doing your own. What I love that AI is doing now is telling you how to use it. now is telling you how to use it. now is telling you how to use it. So for people who are just starting out So for people who are just starting out So for people who are just starting out and they want to just have like an and they want to just have like an and they want to just have like an enterprise chatbt account, you can say, enterprise chatbt account, you can say, enterprise chatbt account, you can say, "Hey, I don't know how to prompt. Can "Hey, I don't know how to prompt. Can "Hey, I don't know how to prompt. Can you give me some basic prompts for you give me some basic prompts for you give me some basic prompts for helping me build this sermon that I can helping me build this sermon that I can helping me build this sermon that I can use?" Like, and it'll just generate that use?" Like, and it'll just generate that use?" Like, and it'll just generate that list for you. And you don't have to like list for you. And you don't have to like list for you. And you don't have to like practice with the prompts. Before it practice with the prompts. Before it practice with the prompts. Before it wasn't like that, but now we're way over wasn't like that, but now we're way over wasn't like that, but now we're way over here in Chad GBT5. And now you can just here in Chad GBT5. And now you can just here in Chad GBT5. And now you can just ask for the prompts, which blows my ask for the prompts, which blows my ask for the prompts, which blows my mind. [clears throat] mind. [clears throat] mind. [clears throat] >> Yeah, I agree. That's awesome. Um, I >> Yeah, I agree. That's awesome. Um, I >> Yeah, I agree. That's awesome. Um, I want to circle back or or or dial into

want to circle back or or or dial into want to circle back or or or dial into this the the idea of the personas and this the the idea of the personas and this the the idea of the personas and the idea of of um coming up with the the idea of of um coming up with the the idea of of um coming up with the personas through Vervey that can help personas through Vervey that can help personas through Vervey that can help you think through the marketing and you you think through the marketing and you you think through the marketing and you the materials you may need to reach out the materials you may need to reach out the materials you may need to reach out to specific people. Um, can you explain to specific people. Um, can you explain to specific people. Um, can you explain that a little bit more? that a little bit more? that a little bit more? >> Sure. >> Sure. >> Sure. >> Of of how how you guys are using that? >> Of of how how you guys are using that? >> Of of how how you guys are using that? Great. So, um, our church, the way that Great. So, um, our church, the way that Great. So, um, our church, the way that we determine how we would like to like we determine how we would like to like we determine how we would like to like advertise or reach out to the people who advertise or reach out to the people who advertise or reach out to the people who attend, we have researched our people. attend, we have researched our people. attend, we have researched our people. [clears throat] So, that is separate [clears throat] So, that is separate [clears throat] So, that is separate from Vervey. So, I will put Vervey from Vervey. So, I will put Vervey from Vervey. So, I will put Vervey aside. We have a data and insights team aside. We have a data and insights team aside. We have a data and insights team that tries to help us understand who our that tries to help us understand who our that tries to help us understand who our audience is, who's attending our church audience is, who's attending our church audience is, who's attending our church on the weekend, who is attending our on the weekend, who is attending our on the weekend, who is attending our church online, um, and also who do we church online, um, and also who do we church online, um, and also who do we want to reach. Crossroads would consider want to reach. Crossroads would consider want to reach. Crossroads would consider itself a seeker church. So our mission itself a seeker church. So our mission itself a seeker church. So our mission is to connect seekers to a growing body is to connect seekers to a growing body is to connect seekers to a growing body of Christ followers who are changing the of Christ followers who are changing the of Christ followers who are changing the world. That is what crossroads would world. That is what crossroads would world. That is what crossroads would define its mission as. So we used to define its mission as. So we used to define its mission as. So we used to operate maybe on hunches operate maybe on hunches operate maybe on hunches >> and then we created the data and the >> and then we created the data and the >> and then we created the data and the insights team to help us truly insights team to help us truly insights team to help us truly understand how do we reach what we call understand how do we reach what we call understand how do we reach what we call a seeker and how do we reach the people a seeker and how do we reach the people a seeker and how do we reach the people who come here and who come here and who come here and um make their spiritual life um make their spiritual life um make their spiritual life sustainable. Right? So we want to be sustainable. Right? So we want to be sustainable. Right? So we want to be able to talk to the people who are able to talk to the people who are able to talk to the people who are already here and keep them growing. But already here and keep them growing. But already here and keep them growing. But a huge component of our mission is to

a huge component of our mission is to a huge component of our mission is to bring in new people. So that started bring in new people. So that started bring in new people. So that started with data and insights. That's with data and insights. That's with data and insights. That's researching what is a seeker researching what is a seeker researching what is a seeker >> and this is leading up to personas. But >> and this is leading up to personas. But >> and this is leading up to personas. But first we had to define what is a seeker first we had to define what is a seeker first we had to define what is a seeker and they define that as someone who was and they define that as someone who was and they define that as someone who was interested in learning more about the interested in learning more about the interested in learning more about the God of the Bible. That is a key thing. God of the Bible. That is a key thing. God of the Bible. That is a key thing. So not just like God when they did that So not just like God when they did that So not just like God when they did that research study it was the God of the research study it was the God of the research study it was the God of the Bible. And I believe um Emily re pulled Bible. And I believe um Emily re pulled Bible. And I believe um Emily re pulled about like 1,800 people and they about like 1,800 people and they about like 1,800 people and they gathered the insights on people who were gathered the insights on people who were gathered the insights on people who were in general the ages of 25 to 45. in general the ages of 25 to 45. in general the ages of 25 to 45. Um and if they had kids or if they did Um and if they had kids or if they did Um and if they had kids or if they did not have kids because apparently that not have kids because apparently that not have kids because apparently that skewed the answers and a lot of people skewed the answers and a lot of people skewed the answers and a lot of people have a lot more things in common between have a lot more things in common between have a lot more things in common between 25 and 45, but whether or not you have a 25 and 45, but whether or not you have a 25 and 45, but whether or not you have a kid completely change these answers. So kid completely change these answers. So kid completely change these answers. So the answers for seekers with children the answers for seekers with children the answers for seekers with children and without children, that's really and without children, that's really and without children, that's really where people kind of gather around. Out where people kind of gather around. Out where people kind of gather around. Out of that there were about seven types of of that there were about seven types of of that there were about seven types of people that we decided we could people that we decided we could people that we decided we could categorize this into. Mhm.

categorize this into. Mhm. categorize this into. Mhm. >> Um and we landed we want to focus on >> Um and we landed we want to focus on >> Um and we landed we want to focus on that middle type like our average person that middle type like our average person that middle type like our average person who attends Crossroads and that is who attends Crossroads and that is who attends Crossroads and that is someone who is married with two kids who someone who is married with two kids who someone who is married with two kids who makes a certain income and that's kind makes a certain income and that's kind makes a certain income and that's kind of like their our middle like if we hit of like their our middle like if we hit of like their our middle like if we hit that target in general will be like that target in general will be like that target in general will be like talking to most of the people who are in talking to most of the people who are in talking to most of the people who are in that crossroads ecosystem. That's kind that crossroads ecosystem. That's kind that crossroads ecosystem. That's kind of the idea of what the personas are. of the idea of what the personas are. of the idea of what the personas are. Personas is just short for a personality Personas is just short for a personality Personas is just short for a personality for people who don't understand that for people who don't understand that for people who don't understand that like in a marketing sense. So we want to like in a marketing sense. So we want to like in a marketing sense. So we want to understand the personality and the understand the personality and the understand the personality and the makeup of the average person who attends makeup of the average person who attends makeup of the average person who attends Crossroads. That person is personified Crossroads. That person is personified Crossroads. That person is personified in the name Heather as a female and in in the name Heather as a female and in in the name Heather as a female and in the name Michael as a male. And those the name Michael as a male. And those the name Michael as a male. And those are the two primary people that we would are the two primary people that we would are the two primary people that we would try to reach try to reach try to reach and then enter. So that research is done and then enter. So that research is done and then enter. So that research is done and deployed and we train our staff on and deployed and we train our staff on and deployed and we train our staff on who these people are. We train our who these people are. We train our who these people are. We train our marketing studio on who these people marketing studio on who these people marketing studio on who these people are. Um and that's something that is are. Um and that's something that is are. Um and that's something that is done in house with our marketing studio.

done in house with our marketing studio. done in house with our marketing studio. AI comes into the picture and we utilize AI comes into the picture and we utilize AI comes into the picture and we utilize Verve for that description, but you can Verve for that description, but you can Verve for that description, but you can utilize any AI tool. We choose Vervey utilize any AI tool. We choose Vervey utilize any AI tool. We choose Vervey and we chose them primarily because at and we chose them primarily because at and we chose them primarily because at that point we wanted to make sure that that point we wanted to make sure that that point we wanted to make sure that all of our private information wasn't all of our private information wasn't all of our private information wasn't leaked or wasn't just like out there in leaked or wasn't just like out there in leaked or wasn't just like out there in the ecosystem. And so Vervey was an the ecosystem. And so Vervey was an the ecosystem. And so Vervey was an enclosed system and we owned our data enclosed system and we owned our data enclosed system and we owned our data and that was really important to us. We and that was really important to us. We and that was really important to us. We didn't want all the private thoughts and didn't want all the private thoughts and didn't want all the private thoughts and information of the people who attend our information of the people who attend our information of the people who attend our church or people we're trying to learn church or people we're trying to learn church or people we're trying to learn about. We didn't want it out there. We about. We didn't want it out there. We about. We didn't want it out there. We also didn't want all of our pastors like also didn't want all of our pastors like also didn't want all of our pastors like journals and and you know all this journals and and you know all this journals and and you know all this private information we didn't private information we didn't private information we didn't necessarily want to we were like okay if necessarily want to we were like okay if necessarily want to we were like okay if we stick it in chat GBT it's gonna be we stick it in chat GBT it's gonna be we stick it in chat GBT it's gonna be out there because someone just search out there because someone just search out there because someone just search it. At that point there was no answer it. At that point there was no answer it. At that point there was no answer for that yet. So Vervey was a great for that yet. So Vervey was a great for that yet. So Vervey was a great answer for us. So what we had to do was answer for us. So what we had to do was answer for us. So what we had to do was connect the information that we already connect the information that we already connect the information that we already had. We connected that into our Verveet had. We connected that into our Verveet had. We connected that into our Verveet tool and it helped us to like kind of tool and it helped us to like kind of tool and it helped us to like kind of analyze, summarize and gather insights analyze, summarize and gather insights analyze, summarize and gather insights from that information and then we can from that information and then we can from that information and then we can kind of like work with it if that makes kind of like work with it if that makes kind of like work with it if that makes sense. So Vervey didn't help create that sense. So Vervey didn't help create that sense. So Vervey didn't help create that information at that point in time. It information at that point in time. It information at that point in time. It was information that we had our research was information that we had our research was information that we had our research combined with our AI tool.

combined with our AI tool. combined with our AI tool. >> Yeah. And just to summarize even what >> Yeah. And just to summarize even what >> Yeah. And just to summarize even what you said, but also how I you how I you said, but also how I you how I you said, but also how I you how I understood it is I did a bunch of you understood it is I did a bunch of you understood it is I did a bunch of you guys did a bunch of research and then guys did a bunch of research and then guys did a bunch of research and then [clears throat] [clears throat] [clears throat] from that you kind of identified a a an from that you kind of identified a a an from that you kind of identified a a an idea of a person that has a a group a idea of a person that has a a group a idea of a person that has a a group a cloud of characteristics that make them cloud of characteristics that make them cloud of characteristics that make them up. Mhm. up. Mhm. up. Mhm. >> And then from that once you got that >> And then from that once you got that >> And then from that once you got that cloud of characteristics you basically cloud of characteristics you basically cloud of characteristics you basically created a personified idea of a actual created a personified idea of a actual created a personified idea of a actual person with a story and a name. person with a story and a name. person with a story and a name. >> Yes. >> Yes. >> Yes. >> Had those characteristics >> Had those characteristics >> Had those characteristics and that person's one of them is named and that person's one of them is named and that person's one of them is named Heather. Mhm. Heather. Mhm. Heather. Mhm. >> And then once you have that, you could >> And then once you have that, you could >> And then once you have that, you could use Heather to use Heather to use Heather to bounce ideas off of and and you created bounce ideas off of and and you created bounce ideas off of and and you created a bunch of tools of saying, "Okay, on a bunch of tools of saying, "Okay, on a bunch of tools of saying, "Okay, on all the stuff we're thinking about all the stuff we're thinking about all the stuff we're thinking about putting out to the world, what would putting out to the world, what would putting out to the world, what would happen if we engaged Heather, this happen if we engaged Heather, this happen if we engaged Heather, this persona, and said, "How would this hit persona, and said, "How would this hit persona, and said, "How would this hit you? What would you Why would you care you? What would you Why would you care you? What would you Why would you care about this? What? What? You You're about this? What? What? You You're about this? What? What? You You're You're getting car uh Heather's I almost You're getting car uh Heather's I almost You're getting car uh Heather's I almost said Karen, not Karen. That'd be a said Karen, not Karen. That'd be a said Karen, not Karen. That'd be a different persona.

different persona. different persona. But you should create a Karen. But you should create a Karen. But you should create a Karen. >> I need to talk to Karen. Okay. Because >> I need to talk to Karen. Okay. Because >> I need to talk to Karen. Okay. Because Karen can be your problem. Karen can be your problem. Karen can be your problem. >> Yeah. >> Yeah. >> Yeah. >> You might need a Karen persona. >> You might need a Karen persona. >> You might need a Karen persona. >> You should create a Karen persona. I I >> You should create a Karen persona. I I >> You should create a Karen persona. I I on a side note, I'm going to I'm gonna on a side note, I'm going to I'm gonna on a side note, I'm going to I'm gonna create myself one out of curiosity on create myself one out of curiosity on create myself one out of curiosity on chatbt to to play around with of just uh chatbt to to play around with of just uh chatbt to to play around with of just uh that that idea. Anyways, the I mean a that that idea. Anyways, the I mean a that that idea. Anyways, the I mean a person [clears throat] could do this person [clears throat] could do this person [clears throat] could do this themselves. If you opened up say a chat themselves. If you opened up say a chat themselves. If you opened up say a chat prompt prompt prompt >> and you put in a bunch of >> and you put in a bunch of >> and you put in a bunch of characteristics, you could say I am characteristics, you could say I am characteristics, you could say I am creating a persona. I'm going to give creating a persona. I'm going to give creating a persona. I'm going to give you a group of characteristics you a group of characteristics you a group of characteristics and [clears throat] you could then ask and [clears throat] you could then ask and [clears throat] you could then ask it to say help me write a complete it to say help me write a complete it to say help me write a complete story. But what you want to get to is story. But what you want to get to is story. But what you want to get to is say I want to ask you a series of say I want to ask you a series of say I want to ask you a series of questions and I want you to respond as questions and I want you to respond as questions and I want you to respond as if you are this persona. Yes, you you if you are this persona. Yes, you you if you are this persona. Yes, you you don't have to be an expensive don't have to be an expensive don't have to be an expensive organization, you know, with like this organization, you know, with like this organization, you know, with like this huge crazy expensive tool to do this. If huge crazy expensive tool to do this. If huge crazy expensive tool to do this. If you're just a layman and it's just you you're just a layman and it's just you you're just a layman and it's just you and you want to try it out for yourself, and you want to try it out for yourself, and you want to try it out for yourself, Perplexity is amazing. It's the best for Perplexity is amazing. It's the best for Perplexity is amazing. It's the best for research, right? So, you can combine research, right? So, you can combine research, right? So, you can combine tools, but Perplexity is an awesome tools, but Perplexity is an awesome tools, but Perplexity is an awesome research tool. So, you could go out on research tool. So, you could go out on research tool. So, you could go out on Perplexity and you could explain to Perplexity and you could explain to Perplexity and you could explain to Perplexity what you're trying to do. You Perplexity what you're trying to do. You Perplexity what you're trying to do. You could simply say, "I want to be able to could simply say, "I want to be able to could simply say, "I want to be able to draft sermons, write a book, create a draft sermons, write a book, create a draft sermons, write a book, create a podcast, and I want to be able to talk podcast, and I want to be able to talk podcast, and I want to be able to talk to kids who are 25 or people in their to kids who are 25 or people in their to kids who are 25 or people in their 30s or people in their 40s with or

30s or people in their 40s with or 30s or people in their 40s with or without kids. Can you go out there and without kids. Can you go out there and without kids. Can you go out there and research what their pain points are? Can research what their pain points are? Can research what their pain points are? Can you tell me what they're searching right you tell me what they're searching right you tell me what they're searching right now?" And you can get a whole report on now?" And you can get a whole report on now?" And you can get a whole report on that. And you could do that with a click that. And you could do that with a click that. And you could do that with a click of a button. You can be done in a day or of a button. You can be done in a day or of a button. You can be done in a day or less. It's really, you know, a day or less. It's really, you know, a day or less. It's really, you know, a day or less, 10 minutes, less, 10 minutes, less, 10 minutes, >> 15 minutes. Now, you need to take some >> 15 minutes. Now, you need to take some >> 15 minutes. Now, you need to take some time and analyze that and sit with it. time and analyze that and sit with it. time and analyze that and sit with it. >> But you can go out there and do that >> But you can go out there and do that >> But you can go out there and do that yourself for sure. yourself for sure. yourself for sure. >> Yeah. >> Yeah. >> Yeah. >> I love it. Well, we could talk for a >> I love it. Well, we could talk for a >> I love it. Well, we could talk for a very long time, but let's uh well, let's very long time, but let's uh well, let's very long time, but let's uh well, let's finish up for today. finish up for today. finish up for today. >> Sure. >> Sure. >> Sure. >> And is there any other, you know, >> And is there any other, you know, >> And is there any other, you know, closing wisdom or thoughts if somebody closing wisdom or thoughts if somebody closing wisdom or thoughts if somebody is listening to this and they're saying, is listening to this and they're saying, is listening to this and they're saying, "I'm interested, "I'm interested, "I'm interested, um, but I'm, you know, I'm I'm thinking um, but I'm, you know, I'm I'm thinking um, but I'm, you know, I'm I'm thinking about getting started. any just last about getting started. any just last about getting started. any just last minute wisdom? And I I especially think minute wisdom? And I I especially think minute wisdom? And I I especially think one insight that you that you your one insight that you that you your one insight that you that you your church has wrestled with that is helpful church has wrestled with that is helpful church has wrestled with that is helpful is um thinking about implementing AI at is um thinking about implementing AI at is um thinking about implementing AI at scale within a church. scale within a church. scale within a church. >> So if there's any wisdom you have to >> So if there's any wisdom you have to >> So if there's any wisdom you have to somebody who maybe is in your role and somebody who maybe is in your role and somebody who maybe is in your role and they're thinking about scaling AI within they're thinking about scaling AI within they're thinking about scaling AI within their church, what wisdom might you give their church, what wisdom might you give their church, what wisdom might you give that person?

that person? that person? >> Sure. I would say start small and don't >> Sure. I would say start small and don't >> Sure. I would say start small and don't feel so overwhelmed that you do nothing feel so overwhelmed that you do nothing feel so overwhelmed that you do nothing with it. You know, AI is coming and with it. You know, AI is coming and with it. You know, AI is coming and people say, "Oh, I'm going to lose my people say, "Oh, I'm going to lose my people say, "Oh, I'm going to lose my job. I'm going to lose my job." The job. I'm going to lose my job." The job. I'm going to lose my job." The people who will lose their jobs are just people who will lose their jobs are just people who will lose their jobs are just the ones who can't keep up. So, AI the ones who can't keep up. So, AI the ones who can't keep up. So, AI cannot possibly replace you as a human. cannot possibly replace you as a human. cannot possibly replace you as a human. You just synthesize information so much You just synthesize information so much You just synthesize information so much better. You're smart. You're creative. better. You're smart. You're creative. better. You're smart. You're creative. One thing I know about AI is it's not One thing I know about AI is it's not One thing I know about AI is it's not creative. It's just not. it can kind of creative. It's just not. it can kind of creative. It's just not. it can kind of like try to mimic some creativity, but like try to mimic some creativity, but like try to mimic some creativity, but the natural creativity you have as a the natural creativity you have as a the natural creativity you have as a human is not there. So, I think the best human is not there. So, I think the best human is not there. So, I think the best thing um for people to think of is what thing um for people to think of is what thing um for people to think of is what is that tedious stuff I just really hate is that tedious stuff I just really hate is that tedious stuff I just really hate to do and what can I hand off and to do and what can I hand off and to do and what can I hand off and automate and just start small. Don't get automate and just start small. Don't get automate and just start small. Don't get overwhelmed. There's too many things to overwhelmed. There's too many things to overwhelmed. There's too many things to do. do. do. start [snorts] with IGPT and maybe if start [snorts] with IGPT and maybe if start [snorts] with IGPT and maybe if you're a creative just start in Canva you're a creative just start in Canva you're a creative just start in Canva because all of whatever tool you use, because all of whatever tool you use, because all of whatever tool you use, you're probably using tools right now. you're probably using tools right now. you're probably using tools right now. Every tool that you have, the one that Every tool that you have, the one that Every tool that you have, the one that you rely on the most, I guarantee you you rely on the most, I guarantee you you rely on the most, I guarantee you has an AI component to it. So, just take has an AI component to it. So, just take has an AI component to it. So, just take a day and do some tutorials on the tool a day and do some tutorials on the tool a day and do some tutorials on the tool that you're already using the most and that you're already using the most and that you're already using the most and learn how to use the AI tutorials on it learn how to use the AI tutorials on it learn how to use the AI tutorials on it and I promise you, you're not going to and I promise you, you're not going to and I promise you, you're not going to lose your job.

lose your job. lose your job. So start there. And I would say that a So start there. And I would say that a So start there. And I would say that a question that I think Christians are not question that I think Christians are not question that I think Christians are not asking themselves enough is how will AI asking themselves enough is how will AI asking themselves enough is how will AI change me? The way that you interact change me? The way that you interact change me? The way that you interact with AI, I think is very important with AI, I think is very important with AI, I think is very important because I don't believe the Christian because I don't believe the Christian because I don't believe the Christian worldview on AI interaction is really worldview on AI interaction is really worldview on AI interaction is really out there yet because of some of these out there yet because of some of these out there yet because of some of these fears that we can lean into as fears that we can lean into as fears that we can lean into as Christians, which is like, is this evil? Christians, which is like, is this evil? Christians, which is like, is this evil? is it this and that. I think because of is it this and that. I think because of is it this and that. I think because of that, there's not a lot of Christians that, there's not a lot of Christians that, there's not a lot of Christians interacting with AI. And I do want interacting with AI. And I do want interacting with AI. And I do want people to begin to think of how will people to begin to think of how will people to begin to think of how will Christians interact with AI differently Christians interact with AI differently Christians interact with AI differently than the world does. than the world does. than the world does. >> Mhm. >> Mhm. >> Mhm. >> And this was a problem that was created >> And this was a problem that was created >> And this was a problem that was created with social media because we just didn't with social media because we just didn't with social media because we just didn't think this through before we put it in think this through before we put it in think this through before we put it in the hands of everybody. the hands of everybody. the hands of everybody. Um, and so I want Christians to take a Um, and so I want Christians to take a Um, and so I want Christians to take a minute and pause and think about how am minute and pause and think about how am minute and pause and think about how am I going to interact with it I going to interact with it I going to interact with it >> um, in a way that is going to be healthy >> um, in a way that is going to be healthy >> um, in a way that is going to be healthy for me for me for me >> because it also can become the way >> because it also can become the way >> because it also can become the way social media became which is I'm going social media became which is I'm going social media became which is I'm going to ask Chad GBT before I ask God to ask Chad GBT before I ask God to ask Chad GBT before I ask God >> or like >> or like >> or like >> I'm going to interact with this thing so >> I'm going to interact with this thing so >> I'm going to interact with this thing so much that I am no longer interacting much that I am no longer interacting much that I am no longer interacting with other humans. Right. So, how the with other humans. Right. So, how the with other humans. Right. So, how the way that you interact with AI does way that you interact with AI does way that you interact with AI does impact you spiritually. And I do want impact you spiritually. And I do want impact you spiritually. And I do want people to understand like people to understand like people to understand like me as a Christian, how would I like to

me as a Christian, how would I like to me as a Christian, how would I like to take a Sabbath day and I'm not going to take a Sabbath day and I'm not going to take a Sabbath day and I'm not going to be on my Chad GBT today? be on my Chad GBT today? be on my Chad GBT today? How am I going to make sure that before How am I going to make sure that before How am I going to make sure that before I run my Bible study through what does I run my Bible study through what does I run my Bible study through what does Chad GBT think this means? I do want to Chad GBT think this means? I do want to Chad GBT think this means? I do want to sit and have a pause and just wait and sit and have a pause and just wait and sit and have a pause and just wait and see if God talks to me first through see if God talks to me first through see if God talks to me first through these scriptures these scriptures these scriptures >> and then obviously if I don't understand >> and then obviously if I don't understand >> and then obviously if I don't understand then use it. But there is a way that I then use it. But there is a way that I then use it. But there is a way that I think it changes you and a lot of that think it changes you and a lot of that think it changes you and a lot of that is consumption. So, social media really is consumption. So, social media really is consumption. So, social media really like grabbed our attention and just like grabbed our attention and just like grabbed our attention and just consumed our time. And I think that consumed our time. And I think that consumed our time. And I think that could happen also with AI if we're not could happen also with AI if we're not could happen also with AI if we're not careful. careful. careful. >> Yes, >> Yes, >> Yes, >> I love that. >> I love that. >> I love that. >> Yeah, that's awesome. Thanks so much, >> Yeah, that's awesome. Thanks so much, >> Yeah, that's awesome. Thanks so much, Petra. And yeah, we could have a whole Petra. And yeah, we could have a whole Petra. And yeah, we could have a whole another discussion on uh this the another discussion on uh this the another discussion on uh this the appropriate spiritual use of of of how appropriate spiritual use of of of how appropriate spiritual use of of of how to put AI in its place which sounds like to put AI in its place which sounds like to put AI in its place which sounds like you know you you've already done so much you know you you've already done so much you know you you've already done so much work or thought related to social media work or thought related to social media work or thought related to social media but AI has the same downfalls.

but AI has the same downfalls. but AI has the same downfalls. >> Yes, that could be a whole other thing >> Yes, that could be a whole other thing >> Yes, that could be a whole other thing and I think it's really important and I think it's really important and I think it's really important because people aren't talking about because people aren't talking about because people aren't talking about that. Mhm. that. Mhm. that. Mhm. >> Well, thanks so much for being on AI for >> Well, thanks so much for being on AI for >> Well, thanks so much for being on AI for Churches the podcast today. And if Churches the podcast today. And if Churches the podcast today. And if you're listening for the first time, we you're listening for the first time, we you're listening for the first time, we love for you to like and share and love for you to like and share and love for you to like and share and comment on this podcast. Make sure comment on this podcast. Make sure comment on this podcast. Make sure you're subscribed. And uh Petra, thanks you're subscribed. And uh Petra, thanks you're subscribed. And uh Petra, thanks so much for your time today and uh look so much for your time today and uh look so much for your time today and uh look forward to chatting with you again soon forward to chatting with you again soon forward to chatting with you again soon and excited about what you guys are and excited about what you guys are and excited about what you guys are doing as a church. And if you happen to doing as a church. And if you happen to doing as a church. And if you happen to live around the Crossroads area or are live around the Crossroads area or are live around the Crossroads area or are looking for church to watch online, looking for church to watch online, looking for church to watch online, definitely check out [music] Crossroads. definitely check out [music] Crossroads. definitely check out [music] Crossroads. Thanks so much, Petra. Thanks so much, Petra. Thanks so much, Petra. >> Thanks, David.