The Central Hub Strategy For Churches [Building Block #7]

Ask someone at your church how to sign Ask someone at your church how to sign up for something and you might get five up for something and you might get five up for something and you might get five or more different answers. Uh, check the or more different answers. Uh, check the or more different answers. Uh, check the bulletin, go to the website, download bulletin, go to the website, download bulletin, go to the website, download the app, welcome center in the lobby, the app, welcome center in the lobby, the app, welcome center in the lobby, call the office, talk to a pastor. Every call the office, talk to a pastor. Every call the office, talk to a pastor. Every one of those is a separate destination. one of those is a separate destination. one of those is a separate destination. And each extra destination means [music] And each extra destination means [music] And each extra destination means [music] extra work, extra revisions, and most extra work, extra revisions, and most extra work, extra revisions, and most importantly, extra communication. And I importantly, extra communication. And I importantly, extra communication. And I get it. We think to ourselves, if we get it. We think to ourselves, if we get it. We think to ourselves, if we just create enough places for people to just create enough places for people to just create enough places for people to take a next step, they will. In reality, take a next step, they will. In reality, take a next step, they will. In reality, the opposite is true. Fewer options the opposite is true. Fewer options the opposite is true. Fewer options equals more action. So today, the final equals more action. So today, the final equals more action. So today, the final building block in our church building block in our church building block in our church communications methodology, the communications methodology, the communications methodology, the capstone. [music] We call it the central capstone. [music] We call it the central capstone. [music] We call it the central hub strategy. Thousands of churches use hub strategy. Thousands of churches use hub strategy. Thousands of churches use it and it is truly transformative. We're it and it is truly transformative. We're it and it is truly transformative. We're going to show you real examples and going to show you real examples and going to show you real examples and steps to implement it yourself. steps to implement it yourself. steps to implement it yourself. >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as always by my co-host. We call him the always by my co-host. We call him the always by my co-host. We call him the deacon of destinations. It's Alexander deacon of destinations. It's Alexander deacon of destinations. It's Alexander Mills. Mills. Mills. >> Hello. Hello. Every level, every policy, >> Hello. Hello. Every level, every policy, >> Hello. Hello. Every level, every policy, every playbook, every announcement in every playbook, every announcement in every playbook, every announcement in this entire series has been pointing and this entire series has been pointing and this entire series has been pointing and leading to one place. That is this leading to one place. That is this leading to one place. That is this place, building block number seven. If place, building block number seven. If place, building block number seven. If you're jumping in right now, this is the you're jumping in right now, this is the you're jumping in right now, this is the seventh episode in a series on church seventh episode in a series on church seventh episode in a series on church communications methodology. what we call communications methodology. what we call communications methodology. what we call the seven building blocks that exist to the seven building blocks that exist to the seven building blocks that exist to once and for all solve the chaos, the once and for all solve the chaos, the once and for all solve the chaos, the friction, the politics friction, the politics friction, the politics of church communications both internally of church communications both internally of church communications both internally and externally. Very few churches have a and externally. Very few churches have a and externally. Very few churches have a system. We are almost all of us winging

system. We are almost all of us winging system. We are almost all of us winging it every single week. How do we know it every single week. How do we know it every single week. How do we know this? Well, because we have now this? Well, because we have now this? Well, because we have now delivered thousands of reports to delivered thousands of reports to delivered thousands of reports to churches around the world looking at churches around the world looking at churches around the world looking at their communications. their communications. their communications. >> Mhm. >> Mhm. >> Mhm. >> churchcaos.com churches have been going >> churchcaos.com churches have been going >> churchcaos.com churches have been going for free. takes about three minutes to for free. takes about three minutes to for free. takes about three minutes to submit and getting their church chaos submit and getting their church chaos submit and getting their church chaos score from zero to 100. The higher the score from zero to 100. The higher the score from zero to 100. The higher the number, the more chaos, the worse things number, the more chaos, the worse things number, the more chaos, the worse things are. And we know that this is something are. And we know that this is something are. And we know that this is something that is universal. strangely universal that is universal. strangely universal that is universal. strangely universal in the sense that it doesn't matter if in the sense that it doesn't matter if in the sense that it doesn't matter if you're a big church or a small church you're a big church or a small church you're a big church or a small church the communications problems look eerily the communications problems look eerily the communications problems look eerily similar which I continually find myself similar which I continually find myself similar which I continually find myself surprised by because a church of 2000 surprised by because a church of 2000 surprised by because a church of 2000 organizationally organizationally organizationally has so little overlap with a church of has so little overlap with a church of has so little overlap with a church of 75 75 75 >> because organizations of that size by >> because organizations of that size by >> because organizations of that size by virtue of their size have so many virtue of their size have so many virtue of their size have so many different qualities and properties and different qualities and properties and different qualities and properties and yet you look at their church services as yet you look at their church services as yet you look at their church services as we do because the church chaos score is we do because the church chaos score is we do because the church chaos score is created by churches sending us three created by churches sending us three created by churches sending us three services, full services, not just services, full services, not just services, full services, not just sermons, announcements, transitions, sermons, announcements, transitions, sermons, announcements, transitions, worship, and their website. And we look worship, and their website. And we look worship, and their website. And we look at it and we see, wow, these church at it and we see, wow, these church at it and we see, wow, these church announcements, uh, this church of 72 are announcements, uh, this church of 72 are announcements, uh, this church of 72 are like identical to this church of 2007.

like identical to this church of 2007. like identical to this church of 2007. >> And that's like the only thing that's >> And that's like the only thing that's >> And that's like the only thing that's common between these two churches. common between these two churches. common between these two churches. >> Yeah. >> Yeah. >> Yeah. >> The seven building blocks are the >> The seven building blocks are the >> The seven building blocks are the solution. Let's go through them. Number solution. Let's go through them. Number solution. Let's go through them. Number one, assign levels to every ministry. one, assign levels to every ministry. one, assign levels to every ministry. Number two, publish policy. Number Number two, publish policy. Number Number two, publish policy. Number three, give each ministry a home. Number three, give each ministry a home. Number three, give each ministry a home. Number four, supply promotions playbooks. four, supply promotions playbooks. four, supply promotions playbooks. Number five, create the weekly bulletin. Number five, create the weekly bulletin. Number five, create the weekly bulletin. Number six, commit to the church Number six, commit to the church Number six, commit to the church announcements formula. Number seven, announcements formula. Number seven, announcements formula. Number seven, launch your central hub. This is the launch your central hub. This is the launch your central hub. This is the seventh episode. You can find the seventh episode. You can find the seventh episode. You can find the playlist on our YouTube channel for the playlist on our YouTube channel for the playlist on our YouTube channel for the ProChurch Tool Show and find previous ProChurch Tool Show and find previous ProChurch Tool Show and find previous episodes dedicated to each of the seven episodes dedicated to each of the seven episodes dedicated to each of the seven building blocks. I'll let Alex talk here building blocks. I'll let Alex talk here building blocks. I'll let Alex talk here in a moment. in the description for this in a moment. in the description for this in a moment. in the description for this episode, whether you're listening or episode, whether you're listening or episode, whether you're listening or watching, you will find a PDF for the watching, you will find a PDF for the watching, you will find a PDF for the seven building blocks where we document seven building blocks where we document seven building blocks where we document them in their fullness so you can read them in their fullness so you can read them in their fullness so you can read through them. If you want to go and through them. If you want to go and through them. If you want to go and speedrun through all seven and not speedrun through all seven and not speedrun through all seven and not listen to seven individual episodes, listen to seven individual episodes, listen to seven individual episodes, your call, go to the Brady Sheerer your call, go to the Brady Sheerer your call, go to the Brady Sheerer channel, the church communications channel, the church communications channel, the church communications masterclass, 30 minutes speedruns masterclass, 30 minutes speedruns masterclass, 30 minutes speedruns through all of them. And if you want us through all of them. And if you want us through all of them. And if you want us to install them for you, go to to install them for you, go to to install them for you, go to makeover.urch church where we will give makeover.urch church where we will give makeover.urch church where we will give you a free communications makeover and you a free communications makeover and you a free communications makeover and install all of these. I think I've install all of these. I think I've install all of these. I think I've touched every base at this point of touched every base at this point of touched every base at this point of which there are many which there are many which there are many before we dive into the description for before we dive into the description for before we dive into the description for the final seventh building block. Launch the final seventh building block. Launch the final seventh building block. Launch your central hub.

your central hub. your central hub. >> Any thoughts from you? >> Any thoughts from you? >> Any thoughts from you? >> Yeah, I mean these seven building blocks >> Yeah, I mean these seven building blocks >> Yeah, I mean these seven building blocks are things we've done over 900 episodes are things we've done over 900 episodes are things we've done over 900 episodes of this podcast. Been talking about of this podcast. Been talking about of this podcast. Been talking about churchcoms for a long time. These seven churchcoms for a long time. These seven churchcoms for a long time. These seven building blocks are things that we've building blocks are things that we've building blocks are things that we've talked about in different ways over the talked about in different ways over the talked about in different ways over the years. And when it was time to coate years. And when it was time to coate years. And when it was time to coate them, put them together and present them them, put them together and present them them, put them together and present them as uh a plan to re revamp, reinvigorate as uh a plan to re revamp, reinvigorate as uh a plan to re revamp, reinvigorate your communication strategy at church, your communication strategy at church, your communication strategy at church, it was intentional that we called them it was intentional that we called them it was intentional that we called them and described them as building blocks and described them as building blocks and described them as building blocks rather than steps. rather than steps. rather than steps. Because what we've done here and if Because what we've done here and if Because what we've done here and if you've joined us for the journey the you've joined us for the journey the you've joined us for the journey the summer series if you've been with us for summer series if you've been with us for summer series if you've been with us for all seven episodes all seven episodes all seven episodes >> you know the master class on YouTube >> you know the master class on YouTube >> you know the master class on YouTube it's like for any of the listeners who it's like for any of the listeners who it's like for any of the listeners who listen to the Bible project okay listen to the Bible project okay listen to the Bible project okay >> it's like the master class on YouTube is >> it's like the master class on YouTube is >> it's like the master class on YouTube is the book of Isaiah video the book of Isaiah video the book of Isaiah video >> okay >> okay >> okay >> that the Bible project does and then >> that the Bible project does and then >> that the Bible project does and then this summer series has been like their this summer series has been like their this summer series has been like their deep dive podcast ep series on I don't deep dive podcast ep series on I don't deep dive podcast ep series on I don't know prophecy or whatever know prophecy or whatever know prophecy or whatever >> got it >> got it >> got it >> so if you've been with us you will know >> so if you've been with us you will know >> so if you've been with us you will know by now that The building blocks must by now that The building blocks must by now that The building blocks must occur in sequence.

occur in sequence. occur in sequence. They're not just steps. They are They're not just steps. They are They're not just steps. They are building on top of one another. You building on top of one another. You building on top of one another. You can't put the second block on until the can't put the second block on until the can't put the second block on until the first one is stabilized. And here we are first one is stabilized. And here we are first one is stabilized. And here we are in the seventh week bringing it home in the seventh week bringing it home in the seventh week bringing it home with the seventh building block. And with the seventh building block. And with the seventh building block. And what we've built together over this this what we've built together over this this what we've built together over this this summer and this series is a successful summer and this series is a successful summer and this series is a successful communication strategy at your church communication strategy at your church communication strategy at your church powered by an engine that powered by an engine that powered by an engine that will surely will surely will surely solve a lot of the church politics stuff solve a lot of the church politics stuff solve a lot of the church politics stuff that you have going on interpersonally that you have going on interpersonally that you have going on interpersonally with ministry leaders and whatnot. But with ministry leaders and whatnot. But with ministry leaders and whatnot. But most importantly see next steps in your most importantly see next steps in your most importantly see next steps in your church. more people taking more next church. more people taking more next church. more people taking more next steps in their journey with Jesus in steps in their journey with Jesus in steps in their journey with Jesus in your faith community. See more of those. your faith community. See more of those. your faith community. See more of those. See more people get more ingrained into See more people get more ingrained into See more people get more ingrained into life in community in your church because life in community in your church because life in community in your church because when it comes time to communicate when it comes time to communicate when it comes time to communicate something like women's brunch or baptism something like women's brunch or baptism something like women's brunch or baptism sign up or Jake's running club, the sign up or Jake's running club, the sign up or Jake's running club, the people who are poised to take that next people who are poised to take that next people who are poised to take that next step are going to hear about it and step are going to hear about it and step are going to hear about it and they're going to know about it and their they're going to know about it and their they're going to know about it and their next step to take is going to be clear.

next step to take is going to be clear. next step to take is going to be clear. And so that's what we've built together, And so that's what we've built together, And so that's what we've built together, like a brand new communication strategy like a brand new communication strategy like a brand new communication strategy that is sure to be successful at your that is sure to be successful at your that is sure to be successful at your church. So we're going to bring it home church. So we're going to bring it home church. So we're going to bring it home here with the seventh building block, here with the seventh building block, here with the seventh building block, launching your central hub. launching your central hub. launching your central hub. >> Yeah. Yeah. And and you know what? This >> Yeah. Yeah. And and you know what? This >> Yeah. Yeah. And and you know what? This surfaced for us from working with surfaced for us from working with surfaced for us from working with thousands of churches for more than 10 thousands of churches for more than 10 thousands of churches for more than 10 years. years. years. >> The central hub philosophy that we're >> The central hub philosophy that we're >> The central hub philosophy that we're about to dive into, we first talked about to dive into, we first talked about to dive into, we first talked about this I think in 2017, the church about this I think in 2017, the church about this I think in 2017, the church announcements formula, which was last announcements formula, which was last announcements formula, which was last week's episode. We stirred I mean I've week's episode. We stirred I mean I've week's episode. We stirred I mean I've been talking about church announcements been talking about church announcements been talking about church announcements since 2011. since 2011. since 2011. >> Yeah. >> Yeah. >> Yeah. >> But the five building blocks that came >> But the five building blocks that came >> But the five building blocks that came before that those were all made clear to before that those were all made clear to before that those were all made clear to us over the past like you know 5 to 10 us over the past like you know 5 to 10 us over the past like you know 5 to 10 years of working with churches where years of working with churches where years of working with churches where we'd say like install the central hub we'd say like install the central hub we'd say like install the central hub and they say okay but like what about and they say okay but like what about and they say okay but like what about this? this? this? >> Use church announcements and talk about >> Use church announcements and talk about >> Use church announcements and talk about it with stories. Okay but what about it with stories. Okay but what about it with stories. Okay but what about this? And so like the seven building this? And so like the seven building this? And so like the seven building blocks are this holistic like endgame blocks are this holistic like endgame blocks are this holistic like endgame solution that we have figured out by solution that we have figured out by solution that we have figured out by like just being in the mud with churches like just being in the mud with churches like just being in the mud with churches of all sizes of all sizes of all sizes our you know organization 20 30 people our you know organization 20 30 people our you know organization 20 30 people wide for this many years and all the wide for this many years and all the wide for this many years and all the conversations we've had and all the DMs conversations we've had and all the DMs conversations we've had and all the DMs and all the messages and so seeing it be and all the messages and so seeing it be and all the messages and so seeing it be installed now at this point in all these installed now at this point in all these installed now at this point in all these churches and the transformation that's churches and the transformation that's churches and the transformation that's coming from it and you know what the coming from it and you know what the coming from it and you know what the peace of mind the sanity being restored peace of mind the sanity being restored peace of mind the sanity being restored but as Alex said, "Bigger than that, but as Alex said, "Bigger than that, but as Alex said, "Bigger than that, communications is not a department in communications is not a department in communications is not a department in your church. It's what every department your church. It's what every department your church. It's what every department and ministry runs on." And the language and ministry runs on." And the language and ministry runs on." And the language you use becomes the culture you build.

you use becomes the culture you build. you use becomes the culture you build. And so the words that you say from And so the words that you say from And so the words that you say from stage, the graphics that you design, the stage, the graphics that you design, the stage, the graphics that you design, the emails that you send out, how you decide emails that you send out, how you decide emails that you send out, how you decide to prioritize which announcement gets to prioritize which announcement gets to prioritize which announcement gets said, which one doesn't, all of these said, which one doesn't, all of these said, which one doesn't, all of these things are shaping your church into the things are shaping your church into the things are shaping your church into the missional organization that you want, missional organization that you want, missional organization that you want, >> the faith community that you dream of or >> the faith community that you dream of or >> the faith community that you dream of or are actively working against that. This are actively working against that. This are actively working against that. This is not just like, oh, social media, what is not just like, oh, social media, what is not just like, oh, social media, what we're doing on Facebook, like, you know, we're doing on Facebook, like, you know, we're doing on Facebook, like, you know, it's kind of over here and it matters, it's kind of over here and it matters, it's kind of over here and it matters, but it's like this whole thing. No, no, but it's like this whole thing. No, no, but it's like this whole thing. No, no, no. Communications affects every single no. Communications affects every single no. Communications affects every single ministry, every single hour of every ministry, every single hour of every ministry, every single hour of every single week. This is why the church single week. This is why the church single week. This is why the church chaos score has been such a successful chaos score has been such a successful chaos score has been such a successful like tool for these churches as a report like tool for these churches as a report like tool for these churches as a report because it's kind of like a diagnostic because it's kind of like a diagnostic because it's kind of like a diagnostic mirror. It kind of holds up what is mirror. It kind of holds up what is mirror. It kind of holds up what is going on at your church and shows you going on at your church and shows you going on at your church and shows you like, "Hey, this is what's going on." like, "Hey, this is what's going on." like, "Hey, this is what's going on." We'll have churches write us and be We'll have churches write us and be We'll have churches write us and be like, "We don't do that many like, "We don't do that many like, "We don't do that many announcements." Or like, "We don't have announcements." Or like, "We don't have announcements." Or like, "We don't have that many destinations." It's like, that many destinations." It's like, that many destinations." It's like, "Well, here's here are notes. [laughter] "Well, here's here are notes. [laughter] "Well, here's here are notes. [laughter] >> Are you sure?" >> Are you sure?" >> Are you sure?" >> Like, well, okay. I mean, is that really >> Like, well, okay. I mean, is that really >> Like, well, okay. I mean, is that really an announcement? Like [laughter] I mean an announcement? Like [laughter] I mean an announcement? Like [laughter] I mean I guess that's your call, but in my I guess that's your call, but in my I guess that's your call, but in my church that is an announcement. church that is an announcement. church that is an announcement. >> Yeah. It's just kind of a a good way to >> Yeah. It's just kind of a a good way to >> Yeah. It's just kind of a a good way to see exactly what's cuz on a Sunday see exactly what's cuz on a Sunday see exactly what's cuz on a Sunday morning you can't step outside of morning you can't step outside of morning you can't step outside of yourself when you're doing announcements yourself when you're doing announcements yourself when you're doing announcements and actually see what's going on. So and actually see what's going on. So and actually see what's going on. So that's that's the function of this that's that's the function of this that's that's the function of this church chaos course is to say, "Okay, church chaos course is to say, "Okay, church chaos course is to say, "Okay, we've seen three services start to end.

we've seen three services start to end. we've seen three services start to end. We're looking at your website. were kind We're looking at your website. were kind We're looking at your website. were kind of holding them up against each other of holding them up against each other of holding them up against each other and like here's what's going on at your and like here's what's going on at your and like here's what's going on at your church and because you have are doing church and because you have are doing church and because you have are doing this many announcements because you're this many announcements because you're this many announcements because you're announcing this many destinations announcing this many destinations announcing this many destinations because people can't find times and because people can't find times and because people can't find times and locations on your website. This is the locations on your website. This is the locations on your website. This is the fallout from that. This is the struggle fallout from that. This is the struggle fallout from that. This is the struggle that people in your community are that people in your community are that people in your community are having. This is the the potential having. This is the the potential having. This is the the potential struggle that the people in your church struggle that the people in your church struggle that the people in your church are going to have in taking a next step. are going to have in taking a next step. are going to have in taking a next step. And here's the way to move forward to And here's the way to move forward to And here's the way to move forward to eliminate some of those barriers and get eliminate some of those barriers and get eliminate some of those barriers and get people on the same page. So, what is people on the same page. So, what is people on the same page. So, what is building block number seven? Launch your building block number seven? Launch your building block number seven? Launch your central hub. This is making your website central hub. This is making your website central hub. This is making your website the one destination for every single the one destination for every single the one destination for every single promotion and next step available 24/7 promotion and next step available 24/7 promotion and next step available 24/7 on every device. Why does this matter? on every device. Why does this matter? on every device. Why does this matter? Fewer options lead to more action. This Fewer options lead to more action. This Fewer options lead to more action. This is the paradox. This is a different way is the paradox. This is a different way is the paradox. This is a different way of wording one of the policy items from of wording one of the policy items from of wording one of the policy items from building block number two, which is the building block number two, which is the building block number two, which is the more you announce, the less they listen. more you announce, the less they listen. more you announce, the less they listen. Well, surely if I just said everything, Well, surely if I just said everything, Well, surely if I just said everything, people would remember and take action. people would remember and take action. people would remember and take action. No, No, No, >> the opposite is actually true. The more >> the opposite is actually true. The more >> the opposite is actually true. The more you announce, the less they listen.

you announce, the less they listen. you announce, the less they listen. Fewer options lead to more action. And Fewer options lead to more action. And Fewer options lead to more action. And the central hub turns the inspiration the central hub turns the inspiration the central hub turns the inspiration that you've earned from storytelling that you've earned from storytelling that you've earned from storytelling using the church announcements formula using the church announcements formula using the church announcements formula from last week's episode, building block from last week's episode, building block from last week's episode, building block number six, into next steps. The worst number six, into next steps. The worst number six, into next steps. The worst thing that you can do, strike that. I thing that you can do, strike that. I thing that you can do, strike that. I have seen many worse things. [laughter] have seen many worse things. [laughter] have seen many worse things. [laughter] >> We've seen some stuff. The saddest thing >> We've seen some stuff. The saddest thing >> We've seen some stuff. The saddest thing that you can do is use inspiration to that you can do is use inspiration to that you can do is use inspiration to get people excited about women's brunch, get people excited about women's brunch, get people excited about women's brunch, baptism, baby dedication, small groups. baptism, baby dedication, small groups. baptism, baby dedication, small groups. And then you have so many different And then you have so many different And then you have so many different places that you're pointing people places that you're pointing people places that you're pointing people >> that the instinct on Tuesday of where >> that the instinct on Tuesday of where >> that the instinct on Tuesday of where they need to go to sign up is lost on they need to go to sign up is lost on they need to go to sign up is lost on them. It doesn't exist. And so they're them. It doesn't exist. And so they're them. It doesn't exist. And so they're like, you know what, that friction, I'll like, you know what, that friction, I'll like, you know what, that friction, I'll just do it next week. I'll sign up next just do it next week. I'll sign up next just do it next week. I'll sign up next week. And then you know what? You forget week. And then you know what? You forget week. And then you know what? You forget and then you never do it. So how do you and then you never do it. So how do you and then you never do it. So how do you do this? We want to use a website as our do this? We want to use a website as our do this? We want to use a website as our single destination for every next step. single destination for every next step. single destination for every next step. We will have a physical alternative and We will have a physical alternative and We will have a physical alternative and solution in just a moment. If you're solution in just a moment. If you're solution in just a moment. If you're like, "Well, my church isn't that like, "Well, my church isn't that like, "Well, my church isn't that techsavvy." Don't worry, we've got that techsavvy." Don't worry, we've got that techsavvy." Don't worry, we've got that covered. We will get to it. covered. We will get to it. covered. We will get to it. >> You want to use the same next step >> You want to use the same next step >> You want to use the same next step language every week, everywhere, until language every week, everywhere, until language every week, everywhere, until it becomes culture. So, last week in the it becomes culture. So, last week in the it becomes culture. So, last week in the church announcement formula, church announcement formula, church announcement formula, >> one story plus one next step. The next >> one story plus one next step. The next >> one story plus one next step. The next step script was head to the step script was head to the step script was head to the lifeabundant.info info website or the lifeabundant.info info website or the lifeabundant.info info website or the lifeabundant.info kiosk in the lobby and lifeabundant.info kiosk in the lobby and lifeabundant.info kiosk in the lobby and you know putting you your URL whatever you know putting you your URL whatever you know putting you your URL whatever you want to use. Maybe you have like a you want to use. Maybe you have like a you want to use. Maybe you have like a custom short URL that goes directly to custom short URL that goes directly to custom short URL that goes directly to like a certain part of your website.

like a certain part of your website. like a certain part of your website. Love that. Love that. Love that. >> Whatever it is, it's not the magic of >> Whatever it is, it's not the magic of >> Whatever it is, it's not the magic of the script. the script. the script. >> The magic and the culture change happens >> The magic and the culture change happens >> The magic and the culture change happens by never saying anything different. So by never saying anything different. So by never saying anything different. So that on Tuesday that on Tuesday that on Tuesday >> when I was inspired to dedicate my >> when I was inspired to dedicate my >> when I was inspired to dedicate my child, I know exactly where I have to child, I know exactly where I have to child, I know exactly where I have to go. Mhm. go. Mhm. go. Mhm. >> I don't have to go to the website and >> I don't have to go to the website and >> I don't have to go to the website and then like track down some like subpage then like track down some like subpage then like track down some like subpage or some route. I don't have to go, "Oh, or some route. I don't have to go, "Oh, or some route. I don't have to go, "Oh, I think I was supposed to scan a QR I think I was supposed to scan a QR I think I was supposed to scan a QR code." Well, I'm not at church right code." Well, I'm not at church right code." Well, I'm not at church right now. Okay. On Sunday, I'm going to now. Okay. On Sunday, I'm going to now. Okay. On Sunday, I'm going to remember to scan that QR code. Well, you remember to scan that QR code. Well, you remember to scan that QR code. Well, you didn't do announcement for baby didn't do announcement for baby didn't do announcement for baby dedication and I didn't remember on dedication and I didn't remember on dedication and I didn't remember on Sunday because I was talking to somebody Sunday because I was talking to somebody Sunday because I was talking to somebody else and and my child never got else and and my child never got else and and my child never got dedicated. Oh my goodness. High stakes dedicated. Oh my goodness. High stakes dedicated. Oh my goodness. High stakes here, people. here, people. here, people. >> This is done when How do you know this >> This is done when How do you know this >> This is done when How do you know this step is installed as the final step? step is installed as the final step? step is installed as the final step? >> Your congregation instinctively knows >> Your congregation instinctively knows >> Your congregation instinctively knows where to go next without being told where to go next without being told where to go next without being told differently each week. Mhm. differently each week. Mhm. differently each week. Mhm. >> Let's make this really practical. How >> Let's make this really practical. How >> Let's make this really practical. How are churches sabotaging this idea? This are churches sabotaging this idea? This are churches sabotaging this idea? This is a church under 200 in Spokane Valley. is a church under 200 in Spokane Valley. is a church under 200 in Spokane Valley. They have seven destinations each week. They have seven destinations each week. They have seven destinations each week. I am going to anonymize. Is that a word? I am going to anonymize. Is that a word? I am going to anonymize. Is that a word? Anonymize. Anonymize. Anonymize. >> It is now >> It is now >> It is now >> their URL.

>> their URL. >> their URL. >> Okay, we don't need people spamming >> Okay, we don't need people spamming >> Okay, we don't need people spamming their website. their website. their website. >> It's blank blankspokane.com. >> It's blank blankspokane.com. >> It's blank blankspokane.com. Destination one. In their services, they Destination one. In their services, they Destination one. In their services, they also mentioned these other destinations also mentioned these other destinations also mentioned these other destinations to take next steps. the connection card, to take next steps. the connection card, to take next steps. the connection card, the welcome center, the church center the welcome center, the church center the welcome center, the church center app, the fellowship hall, the prayer app, the fellowship hall, the prayer app, the fellowship hall, the prayer wall, and then email Christa. I don't wall, and then email Christa. I don't wall, and then email Christa. I don't know what Christa's email is, know what Christa's email is, know what Christa's email is, >> but I was told to email her. >> but I was told to email her. >> but I was told to email her. >> And this is not an aberration. This is >> And this is not an aberration. This is >> And this is not an aberration. This is >> it's a small church problem, right? >> it's a small church problem, right? >> it's a small church problem, right? Small churches. Small churches. Small churches. >> This is the average of every church. >> This is the average of every church. >> This is the average of every church. This is when we do these church scores, This is when we do these church scores, This is when we do these church scores, >> thousands of them. >> thousands of them. >> thousands of them. >> When I'm preparing an audit, >> When I'm preparing an audit, >> When I'm preparing an audit, >> Yes. >> Yes. >> Yes. >> and I look at the destinations, they're >> and I look at the destinations, they're >> and I look at the destinations, they're always the same. more than eight on always the same. more than eight on always the same. more than eight on average across thousands average across thousands average across thousands >> and they're all the same. It's the >> and they're all the same. It's the >> and they're all the same. It's the website. It's church church center. Of website. It's church church center. Of website. It's church church center. Of course, everyone's using church center. course, everyone's using church center. course, everyone's using church center. Fine. You've got the the card in the Fine. You've got the the card in the Fine. You've got the the card in the seat back in front of you. Classic. They seat back in front of you. Classic. They seat back in front of you. Classic. They got something in the lobby, whether it's got something in the lobby, whether it's got something in the lobby, whether it's a wall or a table or Christa's around a wall or a table or Christa's around a wall or a table or Christa's around lurking somewhere. lurking somewhere. lurking somewhere. >> She has an email. >> She has an email. >> She has an email. >> There's paper signups. And then there's >> There's paper signups. And then there's >> There's paper signups. And then there's the then there's the individual one, the then there's the individual one, the then there's the individual one, which is like which is like which is like >> the one you've never heard of before, >> the one you've never heard of before, >> the one you've never heard of before, but that's unique to that church. Every but that's unique to that church. Every but that's unique to that church. Every church has that, too. Um, but they're church has that, too. Um, but they're church has that, too. Um, but they're all the same. Uh, it's a small church all the same. Uh, it's a small church all the same. Uh, it's a small church thing. No, it's not. That was a church thing. No, it's not. That was a church thing. No, it's not. That was a church under 200. This is a church over 2,000 under 200. This is a church over 2,000 under 200. This is a church over 2,000 in Jackson, Tennessee. Again, in Jackson, Tennessee. Again, in Jackson, Tennessee. Again, anonymizing their URL. Blank and anonymizing their URL. Blank and anonymizing their URL. Blank and blankchurch.com. The tap dot QR code.

blankchurch.com. The tap dot QR code. blankchurch.com. The tap dot QR code. The nexteps room, the guest service The nexteps room, the guest service The nexteps room, the guest service areas and/or centers, giving stations, areas and/or centers, giving stations, areas and/or centers, giving stations, connection card, dropboxes, fresh start connection card, dropboxes, fresh start connection card, dropboxes, fresh start areas, blankand blankchurch.com/give. areas, blankand blankchurch.com/give. areas, blankand blankchurch.com/give. Why do I include two websites here? No, Why do I include two websites here? No, Why do I include two websites here? No, no, that's the same website. It's not. no, that's the same website. It's not. no, that's the same website. It's not. Churches do this. They're like this QR Churches do this. They're like this QR Churches do this. They're like this QR code and then this QR code and then this code and then this QR code and then this code and then this QR code and then this QR code. Go to hopechurch.com/g. That's QR code. Go to hopechurch.com/g. That's QR code. Go to hopechurch.com/g. That's not a URL. That's a that's a not a URL. That's a that's a not a URL. That's a that's a placeholder. Go to hopechurch.com/g. Go placeholder. Go to hopechurch.com/g. Go placeholder. Go to hopechurch.com/g. Go to hopeurch.com/mens. to hopeurch.com/mens. to hopeurch.com/mens. Go to hopeurch.com/vbs-jona-the-wale. [laughter] [laughter] >> You're like, well, we use one >> You're like, well, we use one >> You're like, well, we use one destination. No. destination. No. destination. No. >> Because you required a different URL to >> Because you required a different URL to >> Because you required a different URL to be memorized every single time. The next be memorized every single time. The next be memorized every single time. The next step script, the central hub philosophy, step script, the central hub philosophy, step script, the central hub philosophy, it is all it is all it is all under this very simple umbrella. Send under this very simple umbrella. Send under this very simple umbrella. Send people to the same place every time. We people to the same place every time. We people to the same place every time. We highlighted a church on last week's highlighted a church on last week's highlighted a church on last week's episode that did this very well. episode that did this very well. episode that did this very well. >> Yes, >> Yes, >> Yes, >> we we we listened to three announcement >> we we we listened to three announcement >> we we we listened to three announcement portions from three different churches. portions from three different churches. portions from three different churches. This church did video announcements and This church did video announcements and This church did video announcements and the gentleman on there, presumably a the gentleman on there, presumably a the gentleman on there, presumably a pastor or a staff member, announced pastor or a staff member, announced pastor or a staff member, announced five, six things and every next step was five, six things and every next step was five, six things and every next step was on the church center app. on the church on the church center app. on the church on the church center app. on the church center app. on the church center app.

center app. on the church center app. center app. on the church center app. And you and I talked about it about how And you and I talked about it about how And you and I talked about it about how we didn't there was a lot of we didn't there was a lot of we didn't there was a lot of announcements. We didn't really recall announcements. We didn't really recall announcements. We didn't really recall the announcements what he announced, the announcements what he announced, the announcements what he announced, what he wanted us to do, but you and I what he wanted us to do, but you and I what he wanted us to do, but you and I both know exactly where to do it. And it both know exactly where to do it. And it both know exactly where to do it. And it was the church center app. That's that's was the church center app. That's that's was the church center app. That's that's an example of this being a successful an example of this being a successful an example of this being a successful strategy, which is I don't know about strategy, which is I don't know about strategy, which is I don't know about the events. I don't know. But I know if the events. I don't know. But I know if the events. I don't know. But I know if I want to take any next step with that I want to take any next step with that I want to take any next step with that church, I know where to do it. Let's church, I know where to do it. Let's church, I know where to do it. Let's talk about some churches that have talk about some churches that have talk about some churches that have installed this and just what they say installed this and just what they say installed this and just what they say because what we're recommending at this because what we're recommending at this because what we're recommending at this point with seven building blocks is a point with seven building blocks is a point with seven building blocks is a big change in your church. big change in your church. big change in your church. >> Yeah. >> Yeah. >> Yeah. >> When we talk about these church >> When we talk about these church >> When we talk about these church examples, that small one and that big examples, that small one and that big examples, that small one and that big one, we don't say their names because one, we don't say their names because one, we don't say their names because we're not even if they give us we're not even if they give us we're not even if they give us permission, like if I'm not using you as permission, like if I'm not using you as permission, like if I'm not using you as a positive example, there's nothing to a positive example, there's nothing to a positive example, there's nothing to gain by me being like, "Look, this gain by me being like, "Look, this gain by me being like, "Look, this church is doing something wrong." Guess church is doing something wrong." Guess church is doing something wrong." Guess what? Every church is doing this wrong. what? Every church is doing this wrong. what? Every church is doing this wrong. I know. I've done thousands of audits. I know. I've done thousands of audits. I know. I've done thousands of audits. Do you know what percentage are in the Do you know what percentage are in the Do you know what percentage are in the low chaos? The quadrant? The quadrant low chaos? The quadrant? The quadrant low chaos? The quadrant? The quadrant where we all want to be on 0 to 25. The where we all want to be on 0 to 25. The where we all want to be on 0 to 25. The low chaos. Like not many. Yeah. Very low chaos. Like not many. Yeah. Very low chaos. Like not many. Yeah. Very few. And a lot of the times it's because few. And a lot of the times it's because few. And a lot of the times it's because they're like, well, we actually just they're like, well, we actually just they're like, well, we actually just don't do announcements. I'm like, well, don't do announcements. I'm like, well, don't do announcements. I'm like, well, okay.

okay. okay. >> That's chaotic as well. >> That's chaotic as well. >> That's chaotic as well. >> Yes. Like technically, [laughter] >> Yes. Like technically, [laughter] >> Yes. Like technically, [laughter] okay, fine. You found the edge case. okay, fine. You found the edge case. okay, fine. You found the edge case. Congrats. You're like, we we're so bad Congrats. You're like, we we're so bad Congrats. You're like, we we're so bad at announcements, we just punt it on at announcements, we just punt it on at announcements, we just punt it on [laughter] them. No one has any idea [laughter] them. No one has any idea [laughter] them. No one has any idea what's going on in our church. Same as what's going on in our church. Same as what's going on in our church. Same as the other churches, but ours for the other churches, but ours for the other churches, but ours for different reasons. So, it's a lot of different reasons. So, it's a lot of different reasons. So, it's a lot of work. work. work. >> We're happy to do it for you. Go to >> We're happy to do it for you. Go to >> We're happy to do it for you. Go to makeover.urch, claim your free comms makeover.urch, claim your free comms makeover.urch, claim your free comms makeover. It's like $10,000 of building. makeover. It's like $10,000 of building. makeover. It's like $10,000 of building. >> Yeah. We install all the policies. We >> Yeah. We install all the policies. We >> Yeah. We install all the policies. We deliver all the promotions. deliver all the promotions. deliver all the promotions. >> Teach it. >> Teach it. >> Teach it. >> Yeah. >> Yeah. >> Yeah. >> We'll do it. >> We'll do it. >> We'll do it. >> Mhm. >> Mhm. >> Mhm. >> How is it free? It it again, it's not >> How is it free? It it again, it's not >> How is it free? It it again, it's not free. It's free for you. free. It's free for you. free. It's free for you. >> Yes. >> Yes. >> Yes. >> It costs us a lot of money, >> It costs us a lot of money, >> It costs us a lot of money, >> but it's the work we love to do. And >> but it's the work we love to do. And >> but it's the work we love to do. And instead of doing traditional paid ads, instead of doing traditional paid ads, instead of doing traditional paid ads, we can just spend the money on building we can just spend the money on building we can just spend the money on building the thing and then all you have to do is the thing and then all you have to do is the thing and then all you have to do is pay for hosting the thing. pay for hosting the thing. pay for hosting the thing. >> It's like when you buy a car, you have >> It's like when you buy a car, you have >> It's like when you buy a car, you have to buy the car, you have to pay for the to buy the car, you have to pay for the to buy the car, you have to pay for the gas, gas, gas, >> you get a new website, you get a new >> you get a new website, you get a new >> you get a new website, you get a new communications engine through the free communications engine through the free communications engine through the free communications makeover. We will build communications makeover. We will build communications makeover. We will build you the entire new car. We will deliver you the entire new car. We will deliver you the entire new car. We will deliver you the new car. And then all you have you the new car. And then all you have you the new car. And then all you have to do is pay for the gas to make it go.

to do is pay for the gas to make it go. to do is pay for the gas to make it go. >> And through all of the content that we >> And through all of the content that we >> And through all of the content that we make, I I prefer this approach over make, I I prefer this approach over make, I I prefer this approach over doing the paid ads. Not that we've never doing the paid ads. Not that we've never doing the paid ads. Not that we've never done paid ads, but this approach done paid ads, but this approach done paid ads, but this approach foundationally we prefer. Churches that foundationally we prefer. Churches that foundationally we prefer. Churches that have done it, what do they say? have done it, what do they say? have done it, what do they say? >> There are some. >> There are some. >> There are some. Uh, this is from Chris Taylor. Before Uh, this is from Chris Taylor. Before Uh, this is from Chris Taylor. Before our central hub, people at my church had our central hub, people at my church had our central hub, people at my church had so much trouble knowing where to go to so much trouble knowing where to go to so much trouble knowing where to go to find information. Email addresses, we're find information. Email addresses, we're find information. Email addresses, we're looking at you, Christa, were constantly looking at you, Christa, were constantly looking at you, Christa, were constantly forgotten. Bulletins were thrown away. forgotten. Bulletins were thrown away. forgotten. Bulletins were thrown away. Our connection desk was cluttered, but Our connection desk was cluttered, but Our connection desk was cluttered, but with the central hub, our members know with the central hub, our members know with the central hub, our members know exactly where to look. Ah, love to hear exactly where to look. Ah, love to hear exactly where to look. Ah, love to hear that. This is from Patty Dowling. Quote, that. This is from Patty Dowling. Quote, that. This is from Patty Dowling. Quote, "We're a church of all ages." Okay, "We're a church of all ages." Okay, "We're a church of all ages." Okay, listen now. Oh, my church is too old. listen now. Oh, my church is too old. listen now. Oh, my church is too old. We're not tech-savvy enough. This is an We're not tech-savvy enough. This is an We're not tech-savvy enough. This is an old testimony from Patty. old testimony from Patty. old testimony from Patty. >> This is like when we first introduced >> This is like when we first introduced >> This is like when we first introduced the central hub, like eight years ago. the central hub, like eight years ago. the central hub, like eight years ago. >> We were a lot less techsavvy eight years >> We were a lot less techsavvy eight years >> We were a lot less techsavvy eight years ago than we are now. What did Patty say? ago than we are now. What did Patty say? ago than we are now. What did Patty say? >> Church of all ages, our first event >> Church of all ages, our first event >> Church of all ages, our first event using the central hub strategy was our using the central hub strategy was our using the central hub strategy was our summer baptism and picnic. We had an summer baptism and picnic. We had an summer baptism and picnic. We had an overwhelming response. More overwhelming response. More overwhelming response. More registrations than we've ever received registrations than we've ever received registrations than we've ever received versus the old see Patty at the table versus the old see Patty at the table versus the old see Patty at the table after the service method. We're now after the service method. We're now after the service method. We're now using our central hub exclusively for using our central hub exclusively for using our central hub exclusively for all registrations. This is from Adam all registrations. This is from Adam all registrations. This is from Adam Townsend. Kind of similar vein. I was Townsend. Kind of similar vein. I was Townsend. Kind of similar vein. I was surprised to see the first person that I surprised to see the first person that I surprised to see the first person that I saw actually use our central hub and saw actually use our central hub and saw actually use our central hub and fill out a form was an older woman in fill out a form was an older woman in fill out a form was an older woman in her late 60s. I think people are not her late 60s. I think people are not her late 60s. I think people are not nearly afraid of change as much as we nearly afraid of change as much as we nearly afraid of change as much as we sometimes may think.

sometimes may think. sometimes may think. >> From another Adam, Adam Deal. Quote, >> From another Adam, Adam Deal. Quote, >> From another Adam, Adam Deal. Quote, "Tonight we hosted a small group at "Tonight we hosted a small group at "Tonight we hosted a small group at church, mostly older folks. Today was church, mostly older folks. Today was church, mostly older folks. Today was also the first day our central hub was also the first day our central hub was also the first day our central hub was set up. A 75-year-old lady who's only set up. A 75-year-old lady who's only set up. A 75-year-old lady who's only ever used a flip phone as far as I can ever used a flip phone as far as I can ever used a flip phone as far as I can tell came up to it and said, "What is tell came up to it and said, "What is tell came up to it and said, "What is this?" I explained a little and within this?" I explained a little and within this?" I explained a little and within 10 seconds I stood there as she chose 10 seconds I stood there as she chose 10 seconds I stood there as she chose the prayer request action submitted a the prayer request action submitted a the prayer request action submitted a request for prayer. She needed very request for prayer. She needed very request for prayer. She needed very minimal help and she had never used a minimal help and she had never used a minimal help and she had never used a tablet or smartphone before. Caps lock. tablet or smartphone before. Caps lock. tablet or smartphone before. Caps lock. He's excited about that. He's excited about that. He's excited about that. >> Yeah. >> Yeah. >> Yeah. >> And that is also another older >> And that is also another older >> And that is also another older testimonial testimonial testimonial >> from like 8 years ago. >> from like 8 years ago. >> from like 8 years ago. >> And again, presumably a lady in her 70s >> And again, presumably a lady in her 70s >> And again, presumably a lady in her 70s will have now maybe used a flip phone will have now maybe used a flip phone will have now maybe used a flip phone because we're like a decade further into because we're like a decade further into because we're like a decade further into the tech revolution. the tech revolution. the tech revolution. I want to emphasize something here I want to emphasize something here I want to emphasize something here before we get into the specifics of the before we get into the specifics of the before we get into the specifics of the central hub philosophy and how to make central hub philosophy and how to make central hub philosophy and how to make it happen. The tech matters in the sense it happen. The tech matters in the sense it happen. The tech matters in the sense that you want a platform that that you want a platform that that you want a platform that understands the methodology and a understands the methodology and a understands the methodology and a platform that is built around that. So platform that is built around that. So platform that is built around that. So you're not like actively trying to build you're not like actively trying to build you're not like actively trying to build something in a way where the tech wasn't something in a way where the tech wasn't something in a way where the tech wasn't made for. But what makes this work is made for. But what makes this work is made for. But what makes this work is the philosophy. It's not the next script the philosophy. It's not the next script the philosophy. It's not the next script and its specific wording. It's about and its specific wording. It's about and its specific wording. It's about choosing one and always using it. To the choosing one and always using it. To the choosing one and always using it. To the point that Alex made about the church point that Alex made about the church point that Alex made about the church center app, I do not recommend using an center app, I do not recommend using an center app, I do not recommend using an app for your central hub, as we'll get app for your central hub, as we'll get app for your central hub, as we'll get to. It needs to be downloaded. It's an to. It needs to be downloaded. It's an to. It needs to be downloaded. It's an additional friction point that will additional friction point that will additional friction point that will result in fewer next steps because an result in fewer next steps because an result in fewer next steps because an additional friction point will create additional friction point will create additional friction point will create fewer responses.

fewer responses. fewer responses. >> But the fact that that church in their >> But the fact that that church in their >> But the fact that that church in their announcements that we listened to last announcements that we listened to last announcements that we listened to last week used it at the end of every single week used it at the end of every single week used it at the end of every single announcement made us remember it. announcement made us remember it. announcement made us remember it. >> That's how this works. By building >> That's how this works. By building >> That's how this works. By building culture, the language you use becomes culture, the language you use becomes culture, the language you use becomes the culture you built. If the culture the culture you built. If the culture the culture you built. If the culture you built is eight plus destinations, you built is eight plus destinations, you built is eight plus destinations, which is the norm in churches around the which is the norm in churches around the which is the norm in churches around the world of all sizes, the culture you're world of all sizes, the culture you're world of all sizes, the culture you're building is good luck. Like, building is good luck. Like, building is good luck. Like, and it's it's a shame because the reason and it's it's a shame because the reason and it's it's a shame because the reason that exists is because, ironically, that exists is because, ironically, that exists is because, ironically, churches think, well, if we just had one churches think, well, if we just had one churches think, well, if we just had one more platform, this would solve it. more platform, this would solve it. more platform, this would solve it. [snorts] [snorts] [snorts] Every time a new piece of tech comes Every time a new piece of tech comes Every time a new piece of tech comes around, we're like, ah, this will be the around, we're like, ah, this will be the around, we're like, ah, this will be the solution. And it's not that that tech solution. And it's not that that tech solution. And it's not that that tech will be the solution. It's that a will be the solution. It's that a will be the solution. It's that a strategy that is easy to remember and strategy that is easy to remember and strategy that is easy to remember and points to the same destination every points to the same destination every points to the same destination every single time. That will be what works. single time. That will be what works. single time. That will be what works. We're going to get into the three rules We're going to get into the three rules We're going to get into the three rules of the central hub. of the central hub. of the central hub. >> Each rule makes this easier. Honestly, >> Each rule makes this easier. Honestly, >> Each rule makes this easier. Honestly, you could say track down Christa. And if you could say track down Christa. And if you could say track down Christa. And if you said that every single time, people you said that every single time, people you said that every single time, people would at least know, all right, I got to would at least know, all right, I got to would at least know, all right, I got to track down Christa. track down Christa. track down Christa. >> Should be a busy woman >> Should be a busy woman >> Should be a busy woman >> and her mysterious email that may or may >> and her mysterious email that may or may >> and her mysterious email that may or may not exist. If all you said was ever not exist. If all you said was ever not exist. If all you said was ever that, people would remember it. And that that, people would remember it. And that that, people would remember it. And that is doing 80% of the work here.

is doing 80% of the work here. is doing 80% of the work here. >> And movie theaters get this right. And I >> And movie theaters get this right. And I >> And movie theaters get this right. And I know we've used the movie example over know we've used the movie example over know we've used the movie example over the years. Um it's top of mind for me the years. Um it's top of mind for me the years. Um it's top of mind for me because I don't know if you know this. because I don't know if you know this. because I don't know if you know this. I've recently started going back to the I've recently started going back to the I've recently started going back to the movies. movies. movies. >> I saw your Instagram story. >> I saw your Instagram story. >> I saw your Instagram story. >> Yeah. It's a big resurgence. So young >> Yeah. It's a big resurgence. So young >> Yeah. It's a big resurgence. So young people are going back to the movies. people are going back to the movies. people are going back to the movies. Don't know if you've heard. Um Don't know if you've heard. Um Don't know if you've heard. Um >> who? >> who? >> who? >> Young people. Cinema. It lives. >> Young people. Cinema. It lives. >> Young people. Cinema. It lives. >> Young people. >> Young people. >> Young people. >> Yeah. But movie theaters get this right >> Yeah. But movie theaters get this right >> Yeah. But movie theaters get this right in the sense that when I when I see a in the sense that when I when I see a in the sense that when I when I see a trailer online for a film or someone trailer online for a film or someone trailer online for a film or someone tells me about a movie or someone texts tells me about a movie or someone texts tells me about a movie or someone texts me and says, "Hey, do you want to go see me and says, "Hey, do you want to go see me and says, "Hey, do you want to go see this movie?" When I'm inspired enough to this movie?" When I'm inspired enough to this movie?" When I'm inspired enough to decide, "Yeah, I want to go to the decide, "Yeah, I want to go to the decide, "Yeah, I want to go to the movies." I know exactly where to go. movies." I know exactly where to go. movies." I know exactly where to go. Movie theaters have a lot going on. They Movie theaters have a lot going on. They Movie theaters have a lot going on. They have a lot of shows, a lot of different have a lot of shows, a lot of different have a lot of shows, a lot of different theaters, a lot of different times. They theaters, a lot of different times. They theaters, a lot of different times. They have a lot going on. And the only place have a lot going on. And the only place have a lot going on. And the only place you can go to make any of those next you can go to make any of those next you can go to make any of those next steps is the website. They do have an steps is the website. They do have an steps is the website. They do have an app, but I'm not downloading an app to app, but I'm not downloading an app to app, but I'm not downloading an app to buy movie tickets. So, I just went to buy movie tickets. So, I just went to buy movie tickets. So, I just went to the website cinniplex.com or whatever the website cinniplex.com or whatever the website cinniplex.com or whatever and because I know to go to any movie to and because I know to go to any movie to and because I know to go to any movie to buy any movie ticket to take to see any buy any movie ticket to take to see any buy any movie ticket to take to see any movie at any time, that's the place to movie at any time, that's the place to movie at any time, that's the place to do it. And they've long had this figured do it. And they've long had this figured do it. And they've long had this figured out. It's it's worked for movie out. It's it's worked for movie out. It's it's worked for movie theaters. Um, and and so this is why the theaters. Um, and and so this is why the theaters. Um, and and so this is why the strategy can work for your church, too.

strategy can work for your church, too. strategy can work for your church, too. And it's why movie theaters don't And it's why movie theaters don't And it's why movie theaters don't advertise for themselves. It's why they advertise for themselves. It's why they advertise for themselves. It's why they don't have to say, "Hey, we're don't have to say, "Hey, we're don't have to say, "Hey, we're Cinniplex. If you want to see a movie, Cinniplex. If you want to see a movie, Cinniplex. If you want to see a movie, come to our website." They don't have to come to our website." They don't have to come to our website." They don't have to do that because everyone knows if I want do that because everyone knows if I want do that because everyone knows if I want to see a movie, there's one there's one to see a movie, there's one there's one to see a movie, there's one there's one place to do it. This is why this is place to do it. This is why this is place to do it. This is why this is going to work for your church, your your going to work for your church, your your going to work for your church, your your website being your central hub. You will website being your central hub. You will website being your central hub. You will get to a point where if you eliminate get to a point where if you eliminate get to a point where if you eliminate all the auxiliary places and avenues to all the auxiliary places and avenues to all the auxiliary places and avenues to take next steps and you just reduce it take next steps and you just reduce it take next steps and you just reduce it to one single destination for every next to one single destination for every next to one single destination for every next step, it will become common knowledge step, it will become common knowledge step, it will become common knowledge amongst folks who belong to your church amongst folks who belong to your church amongst folks who belong to your church that oh, if I want to do anything at that oh, if I want to do anything at that oh, if I want to do anything at this church, if I want to go to any this church, if I want to go to any this church, if I want to go to any ministry, if I want to learn about any ministry, if I want to learn about any ministry, if I want to learn about any event happening at any time, there is event happening at any time, there is event happening at any time, there is one place to do it. And because it's not one place to do it. And because it's not one place to do it. And because it's not restricted to an app, even if you do restricted to an app, even if you do restricted to an app, even if you do have an app, it's not restricted to an have an app, it's not restricted to an have an app, it's not restricted to an app, I can access it at any time from app, I can access it at any time from app, I can access it at any time from any device with no downloading any device with no downloading any device with no downloading gatekeeping. And it's the count it's the gatekeeping. And it's the count it's the gatekeeping. And it's the count it's the counterintuitive philosophy behind this, counterintuitive philosophy behind this, counterintuitive philosophy behind this, which is like if I just gave them more which is like if I just gave them more which is like if I just gave them more options, they'd be able to take more options, they'd be able to take more options, they'd be able to take more action. And whether it's the, you know, action. And whether it's the, you know, action. And whether it's the, you know, famous Jam study or any of the modern famous Jam study or any of the modern famous Jam study or any of the modern marketing studies where people do the marketing studies where people do the marketing studies where people do the split tests. I'm going to give you five split tests. I'm going to give you five split tests. I'm going to give you five links in an email or I'll give you one links in an email or I'll give you one links in an email or I'll give you one link in an email. Guess what? They click link in an email. Guess what? They click link in an email. Guess what? They click the link. One link more. The jam study.

the link. One link more. The jam study. the link. One link more. The jam study. There's 27 jams here. There's 10 jams There's 27 jams here. There's 10 jams There's 27 jams here. There's 10 jams here. here. here. >> Well, more jams is better. No, the table >> Well, more jams is better. No, the table >> Well, more jams is better. No, the table with fewer jams was like dramatically with fewer jams was like dramatically with fewer jams was like dramatically more profitable because way more people more profitable because way more people more profitable because way more people bought jams because they were like, "Oh, bought jams because they were like, "Oh, bought jams because they were like, "Oh, okay. I only have to choose from five okay. I only have to choose from five okay. I only have to choose from five versus like 27 or what the actual versus like 27 or what the actual versus like 27 or what the actual version was." version was." version was." >> Fewer options leads to more action. >> Fewer options leads to more action. >> Fewer options leads to more action. >> This works because every extra option >> This works because every extra option >> This works because every extra option you create actually adds like this you create actually adds like this you create actually adds like this memory tax and a decision tax. So, memory tax and a decision tax. So, memory tax and a decision tax. So, there's two things. the memory tax. It's there's two things. the memory tax. It's there's two things. the memory tax. It's Tuesday. I want to sign up for baptism. Tuesday. I want to sign up for baptism. Tuesday. I want to sign up for baptism. I don't remember which of the eight I don't remember which of the eight I don't remember which of the eight destinations mapped to baptism. So that destinations mapped to baptism. So that destinations mapped to baptism. So that memory tax is creating a friction point memory tax is creating a friction point memory tax is creating a friction point big enough that people delay the big enough that people delay the big enough that people delay the decision, which means that the decision decision, which means that the decision decision, which means that the decision is not made. We see this all the time in is not made. We see this all the time in is not made. We see this all the time in running a business. People like, "Oh, running a business. People like, "Oh, running a business. People like, "Oh, I'm ready to sign up." I'm ready to sign up." I'm ready to sign up." >> If they don't, we don't count them as >> If they don't, we don't count them as >> If they don't, we don't count them as signed up. Like if someone's like, "Oh, signed up. Like if someone's like, "Oh, signed up. Like if someone's like, "Oh, yep. I got this approved with my board. yep. I got this approved with my board. yep. I got this approved with my board. We're going to start using your product We're going to start using your product We're going to start using your product for X, Y, and Z." Okay, great. Until I for X, Y, and Z." Okay, great. Until I for X, Y, and Z." Okay, great. Until I see that come through, anything could see that come through, anything could see that come through, anything could come up. They delay the decision.

come up. They delay the decision. come up. They delay the decision. >> They delay it one hour. >> They delay it one hour. >> They delay it one hour. >> In that hour, they go, you know, I've >> In that hour, they go, you know, I've >> In that hour, they go, you know, I've got to change my mind. got to change my mind. got to change my mind. >> So, if that memory tax is creating the >> So, if that memory tax is creating the >> So, if that memory tax is creating the delay via that friction point, it is delay via that friction point, it is delay via that friction point, it is hurting the number of people that are hurting the number of people that are hurting the number of people that are actually following through. That's the actually following through. That's the actually following through. That's the first tax. And the second tax is the first tax. And the second tax is the first tax. And the second tax is the decision one, which is, oh, okay, I have decision one, which is, oh, okay, I have decision one, which is, oh, okay, I have all these different things that I can all these different things that I can all these different things that I can do. I'm not sure. Okay, this is another do. I'm not sure. Okay, this is another do. I'm not sure. Okay, this is another friction point. I don't follow through. friction point. I don't follow through. friction point. I don't follow through. Both of those things are happening in Both of those things are happening in Both of those things are happening in your church. Maybe the memory tax is your church. Maybe the memory tax is your church. Maybe the memory tax is worse than the decision tax. Don't know. worse than the decision tax. Don't know. worse than the decision tax. Don't know. But both of them are creating problems. But both of them are creating problems. But both of them are creating problems. >> Consolidating into one destination fixes >> Consolidating into one destination fixes >> Consolidating into one destination fixes it. Now, once you've decided to it. Now, once you've decided to it. Now, once you've decided to consolidate the three rules of an consolidate the three rules of an consolidate the three rules of an effective central hub are as follows. effective central hub are as follows. effective central hub are as follows. Number one, it needs to be accessible Number one, it needs to be accessible Number one, it needs to be accessible 24/7. We love people taking next steps 24/7. We love people taking next steps 24/7. We love people taking next steps in person on Sunday, but if you are in person on Sunday, but if you are in person on Sunday, but if you are limiting the church to only then, that's limiting the church to only then, that's limiting the church to only then, that's 1 hour and 168. There are 167 hours 1 hour and 168. There are 167 hours 1 hour and 168. There are 167 hours beyond Sunday service where we want beyond Sunday service where we want beyond Sunday service where we want people to see a social post, see Alex, people to see a social post, see Alex, people to see a social post, see Alex, Pastor Alex's Instagram story about I Pastor Alex's Instagram story about I Pastor Alex's Instagram story about I didn't just go to the movies. I actually didn't just go to the movies. I actually didn't just go to the movies. I actually went to the movies as part of my brand went to the movies as part of my brand went to the movies as part of my brand new movie small group. Oh, there's a new movie small group. Oh, there's a new movie small group. Oh, there's a movie small group. I'm going to go to movie small group. I'm going to go to movie small group. I'm going to go to the central hub and sign up for that the central hub and sign up for that the central hub and sign up for that because I saw it on Pastor Alex's story because I saw it on Pastor Alex's story because I saw it on Pastor Alex's story and that inspired me. It's Tuesday. I and that inspired me. It's Tuesday. I and that inspired me. It's Tuesday. I don't want to wait till Sunday. Maybe don't want to wait till Sunday. Maybe don't want to wait till Sunday. Maybe I'll have forgotten. Maybe I'm not I'll have forgotten. Maybe I'm not I'll have forgotten. Maybe I'm not motivated. Maybe I get distracted on motivated. Maybe I get distracted on motivated. Maybe I get distracted on Sunday morning. It slips my mind. I Sunday morning. It slips my mind. I Sunday morning. It slips my mind. I never sign up. I never fall asleep.

never sign up. I never fall asleep. never sign up. I never fall asleep. >> I never saw Christa. >> I never saw Christa. >> I never saw Christa. >> Who? Mysterious Christa. Poor Christa. >> Who? Mysterious Christa. Poor Christa. >> Who? Mysterious Christa. Poor Christa. We're really piling it on. We're really piling it on. We're really piling it on. >> The second rule is it needs to be >> The second rule is it needs to be >> The second rule is it needs to be accessible from every device. This is accessible from every device. This is accessible from every device. This is why the church app is not the ideal why the church app is not the ideal why the church app is not the ideal solution. Again, if all you did was solution. Again, if all you did was solution. Again, if all you did was point to the church app, that would be point to the church app, that would be point to the church app, that would be so much better than pointing to eight so much better than pointing to eight so much better than pointing to eight different destinations. But ideally, a different destinations. But ideally, a different destinations. But ideally, a website is more effective because it's website is more effective because it's website is more effective because it's not just accessible from your mobile not just accessible from your mobile not just accessible from your mobile device, but also from desktop, also from device, but also from desktop, also from device, but also from desktop, also from tablets, and it's not required to be tablets, and it's not required to be tablets, and it's not required to be downloaded. So just think about this downloaded. So just think about this downloaded. So just think about this again. Every additional step creates again. Every additional step creates again. Every additional step creates more friction which results in fewer more friction which results in fewer more friction which results in fewer next steps overall. In a single week, next steps overall. In a single week, next steps overall. In a single week, maybe that doesn't even make a maybe that doesn't even make a maybe that doesn't even make a difference for one person. But difference for one person. But difference for one person. But compounded over weeks and months and compounded over weeks and months and compounded over weeks and months and years, we're talking about depending on years, we're talking about depending on years, we're talking about depending on your church size, your church size, your church size, >> dozens, hundreds, thousands of people >> dozens, hundreds, thousands of people >> dozens, hundreds, thousands of people taking fewer next steps overall, which taking fewer next steps overall, which taking fewer next steps overall, which makes a dramatic difference. Again, the makes a dramatic difference. Again, the makes a dramatic difference. Again, the language you use becomes the culture you language you use becomes the culture you language you use becomes the culture you build. So the communications decisions build. So the communications decisions build. So the communications decisions that you're making here downstream of that you're making here downstream of that you're making here downstream of that compounded over a long enough time that compounded over a long enough time that compounded over a long enough time horizon changes the trajectory and horizon changes the trajectory and horizon changes the trajectory and landscape of your church.

landscape of your church. landscape of your church. A desktop, a mobile device, a tablet can A desktop, a mobile device, a tablet can A desktop, a mobile device, a tablet can all reach the website. all reach the website. all reach the website. >> Great. >> Great. >> Great. >> If we're doing it in person though, >> If we're doing it in person though, >> If we're doing it in person though, that's just on Sunday. No good. You're that's just on Sunday. No good. You're that's just on Sunday. No good. You're downloading the app. First friction downloading the app. First friction downloading the app. First friction point is I have to search it up. The point is I have to search it up. The point is I have to search it up. The website URL I can create for your website URL I can create for your website URL I can create for your central hub and use it every single central hub and use it every single central hub and use it every single time. Lifeabundant.info or a special time. Lifeabundant.info or a special time. Lifeabundant.info or a special like URL like go central.info like URL like go central.info like URL like go central.info and that's like every time you land on and that's like every time you land on and that's like every time you land on like the specific next steps page. We like the specific next steps page. We like the specific next steps page. We created free software for this. It's created free software for this. It's created free software for this. It's called the launcher. If you want to use called the launcher. If you want to use called the launcher. If you want to use that works on any website go for it. that works on any website go for it. that works on any website go for it. >> Central hub software. So I have to look >> Central hub software. So I have to look >> Central hub software. So I have to look up the app. I have to download the app. up the app. I have to download the app. up the app. I have to download the app. And then what happens? The app will say, And then what happens? The app will say, And then what happens? The app will say, "Are you okay if we track you when "Are you okay if we track you when "Are you okay if we track you when you're using the app?" "No or yes." "Uh, you're using the app?" "No or yes." "Uh, you're using the app?" "No or yes." "Uh, are you okay if we send you are you okay if we send you are you okay if we send you notifications when you use the app?" "No notifications when you use the app?" "No notifications when you use the app?" "No or yes." And then I can actually finally or yes." And then I can actually finally or yes." And then I can actually finally be in the app. be in the app. be in the app. >> You have to log in first. >> You have to log in first. >> You have to log in first. >> Well, right. Maybe I have to create an >> Well, right. Maybe I have to create an >> Well, right. Maybe I have to create an account. So, there are five if it's an account. So, there are five if it's an account. So, there are five if it's an account. I mean, now we're getting to account. I mean, now we're getting to account. I mean, now we're getting to like, you know, email confirmation, like, you know, email confirmation, like, you know, email confirmation, magic link, 2FA, whatever.

magic link, 2FA, whatever. magic link, 2FA, whatever. >> Pass key. >> Pass key. >> Pass key. >> I still don't know what a pass key is. >> I still don't know what a pass key is. >> I still don't know what a pass key is. >> It's 2026. This will change because >> It's 2026. This will change because >> It's 2026. This will change because technology comes for us all. I am still technology comes for us all. I am still technology comes for us all. I am still opting to get out of Pasi. Every time I opting to get out of Pasi. Every time I opting to get out of Pasi. Every time I try to do the Pasi, they're like, "We try to do the Pasi, they're like, "We try to do the Pasi, they're like, "We can't do a pass key." [laughter] can't do a pass key." [laughter] can't do a pass key." [laughter] >> They're like, "You told me I had to or >> They're like, "You told me I had to or >> They're like, "You told me I had to or else you're gonna cancel my account." else you're gonna cancel my account." else you're gonna cancel my account." >> PayPal is going to send me into a river. >> PayPal is going to send me into a river. >> PayPal is going to send me into a river. [laughter] [laughter] [laughter] >> Oh my good. Yeah. I'm going to commit a >> Oh my good. Yeah. I'm going to commit a >> Oh my good. Yeah. I'm going to commit a felony against the people of PayPal. felony against the people of PayPal. felony against the people of PayPal. Elon, I know it's in the past. I'm Elon, I know it's in the past. I'm Elon, I know it's in the past. I'm coming for you first. coming for you first. coming for you first. Log in. Do you want to use a pass key? Log in. Do you want to use a pass key? Log in. Do you want to use a pass key? No. Yes, you can't use a pass key. Every No. Yes, you can't use a pass key. Every No. Yes, you can't use a pass key. Every time. Every time. Anyway, this is my time. Every time. Anyway, this is my time. Every time. Anyway, this is my problem, not yours. problem, not yours. problem, not yours. you're into the app finally, you're into the app finally, you're into the app finally, >> right? So, like there are so many >> right? So, like there are so many >> right? So, like there are so many different things that had to happen different things that had to happen different things that had to happen before that occurred. Now, going before that occurred. Now, going before that occurred. Now, going forward, I should be able to open the forward, I should be able to open the forward, I should be able to open the app. But for a new visitor, for a person app. But for a new visitor, for a person app. But for a new visitor, for a person that doesn't have a mobile device, that doesn't have a mobile device, that doesn't have a mobile device, >> it's a big ass, >> it's a big ass, >> it's a big ass, >> right? And so, >> right? And so, >> right? And so, >> it's the reason when I went to the >> it's the reason when I went to the >> it's the reason when I went to the movies last week, I just bought my movies last week, I just bought my movies last week, I just bought my tickets in guest mode on cinniplex.com tickets in guest mode on cinniplex.com tickets in guest mode on cinniplex.com instead of downloading the app. instead of downloading the app. instead of downloading the app. >> I do the same, >> I do the same, >> I do the same, >> right? >> right? >> right? >> I do the same. Final rule for the >> I do the same. Final rule for the >> I do the same. Final rule for the central hub is it needs to be able to central hub is it needs to be able to central hub is it needs to be able to capture, store, and distribute capture, store, and distribute capture, store, and distribute information, information, information, >> right? It's got people have to be able >> right? It's got people have to be able >> right? It's got people have to be able to take next steps through the website.

to take next steps through the website. to take next steps through the website. >> We're not just providing information. >> We're not just providing information. >> We're not just providing information. We're providing information with the end We're providing information with the end We're providing information with the end goal of them being like, a yes, I would goal of them being like, a yes, I would goal of them being like, a yes, I would like to sign up for this small group. like to sign up for this small group. like to sign up for this small group. And so this is where church center can And so this is where church center can And so this is where church center can fit into the overall framework. fit into the overall framework. fit into the overall framework. >> Think of the movie theater analogy. Alex >> Think of the movie theater analogy. Alex >> Think of the movie theater analogy. Alex last night or on Monday night when he last night or on Monday night when he last night or on Monday night when he went to the movies, he went to theater went to the movies, he went to theater went to the movies, he went to theater 10. There are 18 theaters. 10. There are 18 theaters. 10. There are 18 theaters. >> How did you know I went to theater 10? >> How did you know I went to theater 10? >> How did you know I went to theater 10? >> That was a guess. >> That was a guess. >> That was a guess. >> All right. >> All right. >> All right. >> I was also in theater 10 watching you. >> I was also in theater 10 watching you. >> I was also in theater 10 watching you. Not watching the movie. watching you Not watching the movie. watching you Not watching the movie. watching you watch the movie. [snorts] And let's say watch the movie. [snorts] And let's say watch the movie. [snorts] And let's say I went to the movies that same night, I went to the movies that same night, I went to the movies that same night, but I don't go to see the sicko movies but I don't go to see the sicko movies but I don't go to see the sicko movies that Alex does because I'm more of a that Alex does because I'm more of a that Alex does because I'm more of a light-hearted dude. Okay. To see Sheep light-hearted dude. Okay. To see Sheep light-hearted dude. Okay. To see Sheep Detectives. Detectives. Detectives. >> That's right. [laughter] Me and Roxan >> That's right. [laughter] Me and Roxan >> That's right. [laughter] Me and Roxan and Brent went to Sheep Detectives and and Brent went to Sheep Detectives and and Brent went to Sheep Detectives and you went to like back rooms or something you went to like back rooms or something you went to like back rooms or something creepy. So, he was in theater 10 being a creepy. So, he was in theater 10 being a creepy. So, he was in theater 10 being a degenerate and I was learning about degenerate and I was learning about degenerate and I was learning about Happy Golucky Sheeps and Hugh Jackman Happy Golucky Sheeps and Hugh Jackman Happy Golucky Sheeps and Hugh Jackman with my wife and her friend in theater with my wife and her friend in theater with my wife and her friend in theater 7. Guess what the promotion was? go to 7. Guess what the promotion was? go to 7. Guess what the promotion was? go to the theater and then find your specific the theater and then find your specific the theater and then find your specific movie from there. So if you want church movie from there. So if you want church movie from there. So if you want church center app to be your ultimate center app to be your ultimate center app to be your ultimate destination for people to sign up for destination for people to sign up for destination for people to sign up for small groups, great. Send them to your small groups, great. Send them to your small groups, great. Send them to your go central.info and they land on the go central.info and they land on the go central.info and they land on the launcher.

launcher. launcher. >> Okay, free software that we built. The >> Okay, free software that we built. The >> Okay, free software that we built. The launcher, all it has is your church's launcher, all it has is your church's launcher, all it has is your church's most important next steps as pill most important next steps as pill most important next steps as pill buttons. It is the simplest interface to buttons. It is the simplest interface to buttons. It is the simplest interface to navigate. So you land on there and Alex navigate. So you land on there and Alex navigate. So you land on there and Alex landed on there because he's trying to landed on there because he's trying to landed on there because he's trying to find back rooms. This is the movie find back rooms. This is the movie find back rooms. This is the movie theater analogy. I landed there because theater analogy. I landed there because theater analogy. I landed there because I'm trying to find happy golucky sheep. I'm trying to find happy golucky sheep. I'm trying to find happy golucky sheep. So in church, someone lands there. So in church, someone lands there. So in church, someone lands there. They're signing up for small groups. They're signing up for small groups. They're signing up for small groups. Someone else lands there. They're Someone else lands there. They're Someone else lands there. They're signing up for baby dedication. Someone signing up for baby dedication. Someone signing up for baby dedication. Someone else lands there. They're signing up for else lands there. They're signing up for else lands there. They're signing up for baptism. Someone else new visitor. baptism. Someone else new visitor. baptism. Someone else new visitor. Someone else connection card digitally Someone else connection card digitally Someone else connection card digitally being returned. They're all there. And being returned. They're all there. And being returned. They're all there. And then you click on small groups and it then you click on small groups and it then you click on small groups and it opens in a new tab to church center. You opens in a new tab to church center. You opens in a new tab to church center. You click on baptism and it opens a Google click on baptism and it opens a Google click on baptism and it opens a Google form. You click, you can use all these form. You click, you can use all these form. You click, you can use all these different tools so long as you send different tools so long as you send different tools so long as you send everyone to the same destination each everyone to the same destination each everyone to the same destination each time. Imagine a movie theater where time. Imagine a movie theater where time. Imagine a movie theater where across the town there were 28 different across the town there were 28 different across the town there were 28 different cinemas and you had to figure out which cinemas and you had to figure out which cinemas and you had to figure out which one to go every time. How about we put one to go every time. How about we put one to go every time. How about we put all the cinemas together in one place all the cinemas together in one place all the cinemas together in one place and then once you're there, you can and then once you're there, you can and then once you're there, you can figure out where you need to go. figure out where you need to go. figure out where you need to go. >> That is how this is intended to work. >> That is how this is intended to work. >> That is how this is intended to work. So, we're not suggesting you need to So, we're not suggesting you need to So, we're not suggesting you need to change all your tools. You just need to change all your tools. You just need to change all your tools. You just need to send every person first triage. This is send every person first triage. This is send every person first triage. This is triage in a hospital. We know it's a big triage in a hospital. We know it's a big triage in a hospital. We know it's a big hospital. Analogies galore. If if hospital. Analogies galore. If if hospital. Analogies galore. If if medicine can figure this out, the church medicine can figure this out, the church medicine can figure this out, the church can figure this out. We're going to can figure this out. We're going to can figure this out. We're going to triage you. What's your issue? Okay, triage you. What's your issue? Okay, triage you. What's your issue? Okay, that's where you want to go. But come to that's where you want to go. But come to that's where you want to go. But come to triage first and then we'll send you triage first and then we'll send you triage first and then we'll send you off.

off. off. >> There's a Canadian church that does this >> There's a Canadian church that does this >> There's a Canadian church that does this really well. Uh they're in Winnipeg, I really well. Uh they're in Winnipeg, I really well. Uh they're in Winnipeg, I believe. They're called Rose. believe. They're called Rose. believe. They're called Rose. rosechurch.ca. Beautiful website built rosechurch.ca. Beautiful website built rosechurch.ca. Beautiful website built on Nucleus. on Nucleus. on Nucleus. >> Oh, a Vanguard alum. >> Oh, a Vanguard alum. >> Oh, a Vanguard alum. >> Uh what's his uh what's his name? >> Uh what's his uh what's his name? >> Uh what's his uh what's his name? >> He was Mark. Yes. [clears throat] A year >> He was Mark. Yes. [clears throat] A year >> He was Mark. Yes. [clears throat] A year behind me. Yes. In the youth ministry behind me. Yes. In the youth ministry behind me. Yes. In the youth ministry track. Go Mark. track. Go Mark. track. Go Mark. >> Nice. So Mark's doing well. And I don't >> Nice. So Mark's doing well. And I don't >> Nice. So Mark's doing well. And I don't know how Mark Mark has not gone through know how Mark Mark has not gone through know how Mark Mark has not gone through the church chaos score. So I don't know the church chaos score. So I don't know the church chaos score. So I don't know how they talk about next steps at their how they talk about next steps at their how they talk about next steps at their church, but I'm familiar with their church, but I'm familiar with their church, but I'm familiar with their website and [clears throat] every nextep website and [clears throat] every nextep website and [clears throat] every nextep button on their website in their nav in button on their website in their nav in button on their website in their nav in their launcher wherever it all links to their launcher wherever it all links to their launcher wherever it all links to church center which is good and fine. church center which is good and fine. church center which is good and fine. >> Yeah. >> Yeah. >> Yeah. >> And their website is a great it's >> And their website is a great it's >> And their website is a great it's cinniplex.com. It's I go to roasturch.ca cinniplex.com. It's I go to roasturch.ca cinniplex.com. It's I go to roasturch.ca to learn about whatever's going on at to learn about whatever's going on at to learn about whatever's going on at the church. They have a ton of next the church. They have a ton of next the church. They have a ton of next steps and every link that I click on steps and every link that I click on steps and every link that I click on takes me to the place to take that next takes me to the place to take that next takes me to the place to take that next step and it's all happening at church step and it's all happening at church step and it's all happening at church center which is great for them and they center which is great for them and they center which is great for them and they they've done a great job of of having they've done a great job of of having they've done a great job of of having their next steps being taken on a a a their next steps being taken on a a a their next steps being taken on a a a certain platform on planning center certain platform on planning center certain platform on planning center right use leveraging that tech but right use leveraging that tech but right use leveraging that tech but having every next step be available and having every next step be available and having every next step be available and readily available on their church's readily available on their church's readily available on their church's website website website >> right and you might ask well if we're >> right and you might ask well if we're >> right and you might ask well if we're already going to eventually route people already going to eventually route people already going to eventually route people to church center app which is the front to church center app which is the front to church center app which is the front end for planning center which is our end for planning center which is our end for planning center which is our CHMS where we want all of the CHMS where we want all of the CHMS where we want all of the information to be stored. Why can't we information to be stored. Why can't we information to be stored. Why can't we just send people there first? Well, just send people there first? Well, just send people there first? Well, because as much as Alex has seen next because as much as Alex has seen next because as much as Alex has seen next steps end up in church center invariably steps end up in church center invariably steps end up in church center invariably there will be a next step that is not on there will be a next step that is not on there will be a next step that is not on one single tool.

one single tool. one single tool. >> That is why you need triage. Sometimes >> That is why you need triage. Sometimes >> That is why you need triage. Sometimes triage is what this person is dying triage is what this person is dying triage is what this person is dying right now. right now. right now. >> Come right now doctor. There's no place >> Come right now doctor. There's no place >> Come right now doctor. There's no place that we can send them. that we can send them. that we can send them. >> So sometimes the triage is like we're >> So sometimes the triage is like we're >> So sometimes the triage is like we're not having not having not having service next week. There was a service next week. There was a service next week. There was a snowstorm. This church is in Winnipeg. snowstorm. This church is in Winnipeg. snowstorm. This church is in Winnipeg. It happened. And they said the week It happened. And they said the week It happened. And they said the week before, by the way, as always, go to go before, by the way, as always, go to go before, by the way, as always, go to go central.info for the latest. And at the central.info for the latest. And at the central.info for the latest. And at the top there was a banner that said church top there was a banner that said church top there was a banner that said church is happening or church is not happening. is happening or church is not happening. is happening or church is not happening. It didn't revolve around church center, It didn't revolve around church center, It didn't revolve around church center, right? right? right? >> Or presumably there's information that's >> Or presumably there's information that's >> Or presumably there's information that's needed, needed, needed, >> a notice. Totally. >> a notice. Totally. >> a notice. Totally. >> They created a church financial 2026 >> They created a church financial 2026 >> They created a church financial 2026 review. It was a hosted PDF. It had review. It was a hosted PDF. It had review. It was a hosted PDF. It had nothing to do with church center. Not nothing to do with church center. Not nothing to do with church center. Not every single next step will ever be on every single next step will ever be on every single next step will ever be on one single tool. Yes. Not every single one single tool. Yes. Not every single one single tool. Yes. Not every single person that comes to triage will ever go person that comes to triage will ever go person that comes to triage will ever go to like a place of like Yeah. 90% of the to like a place of like Yeah. 90% of the to like a place of like Yeah. 90% of the time they're going to one of these seven time they're going to one of these seven time they're going to one of these seven places, but 10% of the time it's a weird places, but 10% of the time it's a weird places, but 10% of the time it's a weird one. So, we always send people to triage one. So, we always send people to triage one. So, we always send people to triage first. Maybe you're the weirdo that goes first. Maybe you're the weirdo that goes first. Maybe you're the weirdo that goes to the movie theater just to use the to the movie theater just to use the to the movie theater just to use the arcade. [laughter] arcade. [laughter] arcade. [laughter] >> You're like the one person that does >> You're like the one person that does >> You're like the one person that does that, BUT WE PUT an arcade in just for that, BUT WE PUT an arcade in just for that, BUT WE PUT an arcade in just for you.

you. you. >> Wait, you're coming to get the popcorn >> Wait, you're coming to get the popcorn >> Wait, you're coming to get the popcorn and then leave and not see a movie? and then leave and not see a movie? and then leave and not see a movie? >> Interesting. >> Interesting. >> Interesting. >> I've done it. >> I've done it. >> I've done it. >> Yeah, that's you. >> Yeah, that's you. >> Yeah, that's you. >> That's absolutely me. >> That's absolutely me. >> That's absolutely me. >> Layered butter. >> Layered butter. >> Layered butter. >> Oh, >> Oh, >> Oh, >> talk about that on a future episode. >> talk about that on a future episode. >> talk about that on a future episode. Yeah, we got we got too much to talk Yeah, we got we got too much to talk Yeah, we got we got too much to talk about right now. Okay, final point to about right now. Okay, final point to about right now. Okay, final point to this is that it's very useful to have a this is that it's very useful to have a this is that it's very useful to have a physical on-ramp, a physical version of physical on-ramp, a physical version of physical on-ramp, a physical version of this central hub in your lobby. this central hub in your lobby. this central hub in your lobby. >> We've alluded to this. So, every single >> We've alluded to this. So, every single >> We've alluded to this. So, every single person on their mobile device has access person on their mobile device has access person on their mobile device has access to your central hub. You've created the to your central hub. You've created the to your central hub. You've created the nextep script. Head to go central.info nextep script. Head to go central.info nextep script. Head to go central.info or visit the go central.info kiosk in or visit the go central.info kiosk in or visit the go central.info kiosk in the lobby. So, I know because you've the lobby. So, I know because you've the lobby. So, I know because you've said it five times per service, a 100 said it five times per service, a 100 said it five times per service, a 100 times per service. Anytime I need times per service. Anytime I need times per service. Anytime I need something about this church, it's go something about this church, it's go something about this church, it's go central.info. Easy. I am no longer central.info. Easy. I am no longer central.info. Easy. I am no longer coming up to you and saying, "When is coming up to you and saying, "When is coming up to you and saying, "When is that thing happening again? Where do I that thing happening again? Where do I that thing happening again? Where do I take my next step? How do I find take my next step? How do I find take my next step? How do I find information about service cancellations information about service cancellations information about service cancellations next week, if they're happening or not?" next week, if they're happening or not?" next week, if they're happening or not?" What about people who are resistant to What about people who are resistant to What about people who are resistant to tech? What about people who just want to tech? What about people who just want to tech? What about people who just want to mingle and take a next step in person? mingle and take a next step in person? mingle and take a next step in person? What about people who just are older and What about people who just are older and What about people who just are older and they have no experience with this? they have no experience with this? they have no experience with this? Having the physical in-person version is Having the physical in-person version is Having the physical in-person version is the solution.

the solution. the solution. >> You can still buy tickets at the movie >> You can still buy tickets at the movie >> You can still buy tickets at the movie theater desk. theater desk. theater desk. >> You absolutely can. And guess what? It >> You absolutely can. And guess what? It >> You absolutely can. And guess what? It uses the same backend database, uses the same backend database, uses the same backend database, [clears throat] [clears throat] [clears throat] >> right? >> right? >> right? >> But they have that person there and you >> But they have that person there and you >> But they have that person there and you can go up and see them or you can self can go up and see them or you can self can go up and see them or you can self serve at the kiosk. You know, this is serve at the kiosk. You know, this is serve at the kiosk. You know, this is what McDonald's does now. You want to what McDonald's does now. You want to what McDonald's does now. You want to order your fries from the counter? order your fries from the counter? order your fries from the counter? Great. But they also have the kiosks if Great. But they also have the kiosks if Great. But they also have the kiosks if you don't want to talk to somebody. And you don't want to talk to somebody. And you don't want to talk to somebody. And guess what? You can order on Uber Eats. guess what? You can order on Uber Eats. guess what? You can order on Uber Eats. And guess what? You can order on their And guess what? You can order on their And guess what? You can order on their app. And guess what? It all goes through app. And guess what? It all goes through app. And guess what? It all goes through the same thing in the back end. Now, I the same thing in the back end. Now, I the same thing in the back end. Now, I do not recommend having all of those do not recommend having all of those do not recommend having all of those different things, but the physical different things, but the physical different things, but the physical version is the one concession, movie version is the one concession, movie version is the one concession, movie theater, pun intended, that can work. theater, pun intended, that can work. theater, pun intended, that can work. >> Well, that's unique for church, right? >> Well, that's unique for church, right? >> Well, that's unique for church, right? We gather physically every week, which We gather physically every week, which We gather physically every week, which is why it's important to have an is why it's important to have an is why it's important to have an opportunity to take the same next step opportunity to take the same next step opportunity to take the same next step with the same back-end tech, but in with the same back-end tech, but in with the same back-end tech, but in person when you gather weekly in person. person when you gather weekly in person. person when you gather weekly in person. >> So, if you're watching, what you're >> So, if you're watching, what you're >> So, if you're watching, what you're seeing right now are a variety of seeing right now are a variety of seeing right now are a variety of central hub setups from different central hub setups from different central hub setups from different churches that visually show what we're churches that visually show what we're churches that visually show what we're talking about. The easiest solution is talking about. The easiest solution is talking about. The easiest solution is to take a tablet, put it on a little to take a tablet, put it on a little to take a tablet, put it on a little stand, and then have your central hub on stand, and then have your central hub on stand, and then have your central hub on there. So, if you're using the launcher there. So, if you're using the launcher there. So, if you're using the launcher by Nucleus, again, free forever, no by Nucleus, again, free forever, no by Nucleus, again, free forever, no subscription, works on any website. All subscription, works on any website. All subscription, works on any website. All it does is it's that triage center. It's it does is it's that triage center. It's it does is it's that triage center. It's your central hub. It's all the buttons your central hub. It's all the buttons your central hub. It's all the buttons for what's happening. That's accessible for what's happening. That's accessible for what's happening. That's accessible if I go to go central.info, not a real if I go to go central.info, not a real if I go to go central.info, not a real URL, and that redirects to my launcher, URL, and that redirects to my launcher, URL, and that redirects to my launcher, let's say, on my website. I also have it let's say, on my website. I also have it let's say, on my website. I also have it on tablets in the lobby. And what's cool on tablets in the lobby. And what's cool on tablets in the lobby. And what's cool about a lot of these church examples, about a lot of these church examples, about a lot of these church examples, the visuals that we're showing in the the visuals that we're showing in the the visuals that we're showing in the video, is that video, is that video, is that >> they're mobile churches. A lot of these >> they're mobile churches. A lot of these >> they're mobile churches. A lot of these are carts on wheels. Yeah. So like are carts on wheels. Yeah. So like are carts on wheels. Yeah. So like there's no like version of a church that

there's no like version of a church that there's no like version of a church that cannot do this virtually. cannot do this virtually. cannot do this virtually. >> And so now let's say you have Christa. >> And so now let's say you have Christa. >> And so now let's say you have Christa. >> And the thing about Christa is that not >> And the thing about Christa is that not >> And the thing about Christa is that not only does she not have an email, she's only does she not have an email, she's only does she not have an email, she's anti- email. She's anti-tech altogether. anti- email. She's anti-tech altogether. anti- email. She's anti-tech altogether. But she does want to take her next step. But she does want to take her next step. But she does want to take her next step. So Christa, who has a young name but is So Christa, who has a young name but is So Christa, who has a young name but is actually 85 in this scenario, walks up actually 85 in this scenario, walks up actually 85 in this scenario, walks up to the central hub, the go central.info to the central hub, the go central.info to the central hub, the go central.info kiosk in the lobby, and you have a kiosk in the lobby, and you have a kiosk in the lobby, and you have a person stationed next to one of these person stationed next to one of these person stationed next to one of these kiosks, and it's Pastor Alex. And Pastor kiosks, and it's Pastor Alex. And Pastor kiosks, and it's Pastor Alex. And Pastor Alex says, "Hi, Christa. What's going Alex says, "Hi, Christa. What's going Alex says, "Hi, Christa. What's going on?" She's like, "Oh, I um that that on?" She's like, "Oh, I um that that on?" She's like, "Oh, I um that that announcement about women's brunch was announcement about women's brunch was announcement about women's brunch was really awesome. Oh, you talked about it. really awesome. Oh, you talked about it. really awesome. Oh, you talked about it. You know, Shakshuka. I don't know what You know, Shakshuka. I don't know what You know, Shakshuka. I don't know what that is. I want to try it." Oh, that's that is. I want to try it." Oh, that's that is. I want to try it." Oh, that's from last week's episode if you missed from last week's episode if you missed from last week's episode if you missed it. Oh, great. Christa, we'd love for it. Oh, great. Christa, we'd love for it. Oh, great. Christa, we'd love for you to sign up. Have you signed up yet? you to sign up. Have you signed up yet? you to sign up. Have you signed up yet? No, no, I'm not. Oh, let me let me show No, no, I'm not. Oh, let me let me show No, no, I'm not. Oh, let me let me show you how to do this. And now Alex and you how to do this. And now Alex and you how to do this. And now Alex and Christa are having an in-person moment, Christa are having an in-person moment, Christa are having an in-person moment, which is great. That's the purpose of which is great. That's the purpose of which is great. That's the purpose of church. And we're showing Christa how to church. And we're showing Christa how to church. And we're showing Christa how to sign up. And now Christa has two options sign up. And now Christa has two options sign up. And now Christa has two options going forward. Number one, you tell her, going forward. Number one, you tell her, going forward. Number one, you tell her, "By the way, if you ever want to do this "By the way, if you ever want to do this "By the way, if you ever want to do this during the week or by yourself, just go during the week or by yourself, just go during the week or by yourself, just go to go central.info." And she knows that to go central.info." And she knows that to go central.info." And she knows that because it's called the go central.info because it's called the go central.info because it's called the go central.info kiosk and there's a big sign everywhere kiosk and there's a big sign everywhere kiosk and there's a big sign everywhere when you say it every single week.

when you say it every single week. when you say it every single week. >> And then if Christ goes, >> And then if Christ goes, >> And then if Christ goes, >> "No, I don't think I will." And she >> "No, I don't think I will." And she >> "No, I don't think I will." And she comes every single time she needs to comes every single time she needs to comes every single time she needs to take a next step to the kiosk in the take a next step to the kiosk in the take a next step to the kiosk in the lobby that's stationed by a real person, lobby that's stationed by a real person, lobby that's stationed by a real person, praise God for her. no harm. praise God for her. no harm. praise God for her. no harm. >> She's taking the next step. >> She's taking the next step. >> She's taking the next step. >> It is not at all hurting the >> It is not at all hurting the >> It is not at all hurting the destinations that you're pointing to. destinations that you're pointing to. destinations that you're pointing to. >> It is serving everyone in the church. We >> It is serving everyone in the church. We >> It is serving everyone in the church. We are showing you all these visual are showing you all these visual are showing you all these visual examples to show you real churches that examples to show you real churches that examples to show you real churches that have configured their central hubs in have configured their central hubs in have configured their central hubs in this way. We've given you the script. this way. We've given you the script. this way. We've given you the script. We've given you testimonies from real We've given you testimonies from real We've given you testimonies from real churches. Now, there's only one thing churches. Now, there's only one thing churches. Now, there's only one thing you need to do. you need to do. you need to do. >> You got to be disciplined. >> You got to be disciplined. >> You got to be disciplined. >> One hub means not pointing to the >> One hub means not pointing to the >> One hub means not pointing to the alternatives. alternatives. alternatives. >> They can exist. Google forms, church >> They can exist. Google forms, church >> They can exist. Google forms, church center app, other platform, whatever it center app, other platform, whatever it center app, other platform, whatever it might be, they can exist hosted PDF, but might be, they can exist hosted PDF, but might be, they can exist hosted PDF, but you have to send people everywhere first you have to send people everywhere first you have to send people everywhere first >> to the central hub. Again, we created >> to the central hub. Again, we created >> to the central hub. Again, we created the free software for churches to do the free software for churches to do the free software for churches to do this. The launcher by Nucleus. You can this. The launcher by Nucleus. You can this. The launcher by Nucleus. You can go to nucleus.urch/free, create your go to nucleus.urch/free, create your go to nucleus.urch/free, create your free account. free account. free account. >> If you want us to do the whole thing for >> If you want us to do the whole thing for >> If you want us to do the whole thing for you, go to makeover.urch and we'll you, go to makeover.urch and we'll you, go to makeover.urch and we'll configure not just the launcher and the configure not just the launcher and the configure not just the launcher and the central hub, but every single building central hub, but every single building central hub, but every single building block installed for you. But we're block installed for you. But we're block installed for you. But we're creating all this software, the creating all this software, the creating all this software, the central hub specific version that is central hub specific version that is central hub specific version that is free forever and works on any website free forever and works on any website free forever and works on any website because we want churches to use these because we want churches to use these because we want churches to use these solutions. And if you love your website, solutions. And if you love your website, solutions. And if you love your website, if you love your CHMS, praise God, if you love your CHMS, praise God, if you love your CHMS, praise God, praise God, praise God, use those praise God, praise God, use those praise God, praise God, use those >> and point everyone to the launcher. Get >> and point everyone to the launcher. Get >> and point everyone to the launcher. Get a fun custom URL, go central.info, a fun custom URL, go central.info, a fun custom URL, go central.info, whatever it might be unique from your whatever it might be unique from your whatever it might be unique from your website and point people to the launcher website and point people to the launcher website and point people to the launcher every single time. And that is the every single time. And that is the every single time. And that is the triage center. That is them walking into

triage center. That is them walking into triage center. That is them walking into the movie theater and then figuring out, the movie theater and then figuring out, the movie theater and then figuring out, I'm in the theater 10. No, I'm in the 6. I'm in the theater 10. No, I'm in the 6. I'm in the theater 10. No, I'm in the 6. It's them landing on there, clicking on It's them landing on there, clicking on It's them landing on there, clicking on small groups, and that opens the church small groups, and that opens the church small groups, and that opens the church center app instead of routing them there center app instead of routing them there center app instead of routing them there right away. And what will this do over right away. And what will this do over right away. And what will this do over time? Well, communications is not just a time? Well, communications is not just a time? Well, communications is not just a department in your church. It's what department in your church. It's what department in your church. It's what every ministry and department runs on. every ministry and department runs on. every ministry and department runs on. If you are consistent with this If you are consistent with this If you are consistent with this incrementally, more people will be incrementally, more people will be incrementally, more people will be taking more next steps because the taking more next steps because the taking more next steps because the memory tax will dissolve and the memory tax will dissolve and the memory tax will dissolve and the decision tax will dissolve. And in one decision tax will dissolve. And in one decision tax will dissolve. And in one week, no difference will be made. In two week, no difference will be made. In two week, no difference will be made. In two weeks, no difference will be made. In weeks, no difference will be made. In weeks, no difference will be made. In two months, in four months, people stop two months, in four months, people stop two months, in four months, people stop fighting you about it. In six months, fighting you about it. In six months, fighting you about it. In six months, you're starting to see some traction. In you're starting to see some traction. In you're starting to see some traction. In a year, in two, in three, the entire a year, in two, in three, the entire a year, in two, in three, the entire trajectory of your church can change. trajectory of your church can change. trajectory of your church can change. >> Mhm. >> Mhm. >> Mhm. >> Because we know how awesome the >> Because we know how awesome the >> Because we know how awesome the ministries are in your church. ministries are in your church. ministries are in your church. >> Yes, >> Yes, >> Yes, >> we know how transformative they can be >> we know how transformative they can be >> we know how transformative they can be to the lives of the people in your to the lives of the people in your to the lives of the people in your church. What would your church look like church. What would your church look like church. What would your church look like if 30 more% people were involved? if 30 more% people were involved? if 30 more% people were involved? >> Would that change the trajectory and >> Would that change the trajectory and >> Would that change the trajectory and landscape of your church? Probably. And landscape of your church? Probably. And landscape of your church? Probably. And guess what? People that go to church, guess what? People that go to church, guess what? People that go to church, they're not against getting involved. We they're not against getting involved. We they're not against getting involved. We talked about this on last week's talked about this on last week's talked about this on last week's episode. the power of story and its episode. the power of story and its episode. the power of story and its ability to shape people's beliefs, ability to shape people's beliefs, ability to shape people's beliefs, behaviors, and attitudes. Those things behaviors, and attitudes. Those things behaviors, and attitudes. Those things are all malleable. People come to are all malleable. People come to are all malleable. People come to church, why? To hear the good news. Why?

church, why? To hear the good news. Why? church, why? To hear the good news. Why? Because the good news transforms lives. Because the good news transforms lives. Because the good news transforms lives. It changes the trajectory that people It changes the trajectory that people It changes the trajectory that people are on. It is what brings that which is are on. It is what brings that which is are on. It is what brings that which is dead back to life. And we know that dead back to life. And we know that dead back to life. And we know that being involved in ministry does that. being involved in ministry does that. being involved in ministry does that. Not just being a spectator, sitting Not just being a spectator, sitting Not just being a spectator, sitting passively watching the sermon, observing passively watching the sermon, observing passively watching the sermon, observing worship, surviving announcements. It's worship, surviving announcements. It's worship, surviving announcements. It's getting involved and being the church. getting involved and being the church. getting involved and being the church. That's why we do all of these things. That's why we do all of these things. That's why we do all of these things. And if we can implement them and remove And if we can implement them and remove And if we can implement them and remove the friction points and remove the fluff the friction points and remove the fluff the friction points and remove the fluff and all the things that are stale and in and all the things that are stale and in and all the things that are stale and in the way, people take action. the way, people take action. the way, people take action. >> People's lives are changed. >> People's lives are changed. >> People's lives are changed. >> Yeah. >> Yeah. >> Yeah. >> And your church transforms. >> And your church transforms. >> And your church transforms. >> I'm We're at the end of this summer >> I'm We're at the end of this summer >> I'm We're at the end of this summer series series series >> and the podcast. We're never going to do >> and the podcast. We're never going to do >> and the podcast. We're never going to do [laughter] another one. [laughter] another one. [laughter] another one. >> It's kind of our >> It's kind of our >> It's kind of our >> I didn't tell you that. >> I didn't tell you that. >> I didn't tell you that. >> It is our first like official series. We >> It is our first like official series. We >> It is our first like official series. We were talking about what do you do after were talking about what do you do after were talking about what do you do after a series? I'm not quite sure. a series? I'm not quite sure. a series? I'm not quite sure. >> Yeah. Um, I got to write that next week. >> Yeah. Um, I got to write that next week. >> Yeah. Um, I got to write that next week. >> But I'm I'm I'm really proud of this >> But I'm I'm I'm really proud of this >> But I'm I'm I'm really proud of this sequence of podcasts, this content. I'm sequence of podcasts, this content. I'm sequence of podcasts, this content. I'm proud of the scaffolding that we've proud of the scaffolding that we've proud of the scaffolding that we've built in the seven building blocks for built in the seven building blocks for built in the seven building blocks for the folks who've listened and journeyed the folks who've listened and journeyed the folks who've listened and journeyed with us over this series and what we're with us over this series and what we're with us over this series and what we're giving them to build a successful giving them to build a successful giving them to build a successful communication strategy at their church.

communication strategy at their church. communication strategy at their church. I'm really proud of the work we're doing I'm really proud of the work we're doing I'm really proud of the work we're doing in makeovers where we're actually in makeovers where we're actually in makeovers where we're actually building this stuff for churches and building this stuff for churches and building this stuff for churches and handing it over. Um, if you want to handing it over. Um, if you want to handing it over. Um, if you want to learn more about this this church learn more about this this church learn more about this this church communications makeover, that's communications makeover, that's communications makeover, that's makeover.urch. church. And if you want makeover.urch. church. And if you want makeover.urch. church. And if you want to, if you've been on the fence about to, if you've been on the fence about to, if you've been on the fence about getting your chaos score because you are getting your chaos score because you are getting your chaos score because you are a little apprehensive about seeing just a little apprehensive about seeing just a little apprehensive about seeing just how chaotic, you know how chaotic things how chaotic, you know how chaotic things how chaotic, you know how chaotic things are at your church. Eight destinations, are at your church. Eight destinations, are at your church. Eight destinations, that can't be us. But if it's everyone, that can't be us. But if it's everyone, that can't be us. But if it's everyone, so it's okay. It is you and it's so it's okay. It is you and it's so it's okay. It is you and it's everyone else. everyone else. everyone else. >> Eight is the average. You won't believe >> Eight is the average. You won't believe >> Eight is the average. You won't believe what I've seen. You won't believe what what I've seen. You won't believe what what I've seen. You won't believe what I've seen. I've seen. I've seen. >> Yeah. Uh church chaos uh.com to get your >> Yeah. Uh church chaos uh.com to get your >> Yeah. Uh church chaos uh.com to get your free chaos score. Um, it's it's a real free chaos score. Um, it's it's a real free chaos score. Um, it's it's a real privilege to get hands-on with your for privilege to get hands-on with your for privilege to get hands-on with your for us to get hands-on with your church us to get hands-on with your church us to get hands-on with your church services to analyze your communications services to analyze your communications services to analyze your communications from start of service to the end of from start of service to the end of from start of service to the end of service and to present it to you in in service and to present it to you in in service and to present it to you in in this audit and show you, hey, this is this audit and show you, hey, this is this audit and show you, hey, this is what's working, this is what's not, and what's working, this is what's not, and what's working, this is what's not, and for the things that are not, this is for the things that are not, this is for the things that are not, this is where we think that uh that we can make where we think that uh that we can make where we think that uh that we can make some adjustments to yeah, just improve some adjustments to yeah, just improve some adjustments to yeah, just improve your storytelling at your church and see your storytelling at your church and see your storytelling at your church and see more more people take more next steps in more more people take more next steps in more more people take more next steps in their journey with Jesus. Um, do you their journey with Jesus. Um, do you their journey with Jesus. Um, do you remember a couple years ago when I sent remember a couple years ago when I sent remember a couple years ago when I sent you a picture? I think I posted in Slack you a picture? I think I posted in Slack you a picture? I think I posted in Slack actually for the whole team of I visited actually for the whole team of I visited actually for the whole team of I visited a church in South Carolina when I was on a church in South Carolina when I was on a church in South Carolina when I was on vacation with my wife and I walked in vacation with my wife and I walked in vacation with my wife and I walked in and there was uh they had a physical and there was uh they had a physical and there was uh they had a physical nucleus central hub in their church nucleus central hub in their church nucleus central hub in their church lobby which I had no idea. I walked in I lobby which I had no idea. I walked in I lobby which I had no idea. I walked in I was like wait what? And it's just like was like wait what? And it's just like was like wait what? And it's just like it's so amazing to see churches catch it's so amazing to see churches catch it's so amazing to see churches catch the vision to to take a risk and and try the vision to to take a risk and and try the vision to to take a risk and and try something new at their church. But on

something new at their church. But on something new at their church. But on the heels of that, all these the heels of that, all these the heels of that, all these testimonials we read to hear how testimonials we read to hear how testimonials we read to hear how effective this strategy is for reducing effective this strategy is for reducing effective this strategy is for reducing chaos and seeing more next steps, which chaos and seeing more next steps, which chaos and seeing more next steps, which which is about seeing more life change, which is about seeing more life change, which is about seeing more life change, right? It's it's how we progress in our right? It's it's how we progress in our right? It's it's how we progress in our journey with God is by is by taking one journey with God is by is by taking one journey with God is by is by taking one next step after the other. And that's next step after the other. And that's next step after the other. And that's what this is all about. And it's it's a what this is all about. And it's it's a what this is all about. And it's it's a real joy to watch this transformation real joy to watch this transformation real joy to watch this transformation happen in churches all around the world. happen in churches all around the world. happen in churches all around the world. >> Yeah. Thank you for joining us through >> Yeah. Thank you for joining us through >> Yeah. Thank you for joining us through these seven episodes. You can track these seven episodes. You can track these seven episodes. You can track through all of them. They'll be put through all of them. They'll be put through all of them. They'll be put together into the YouTube playlist so together into the YouTube playlist so together into the YouTube playlist so that they are there for posterity and that they are there for posterity and that they are there for posterity and for revisiting in the future. And thanks for revisiting in the future. And thanks for revisiting in the future. And thanks as always. Will we be back next week? as always. Will we be back next week? as always. Will we be back next week? Remains to be seen. Remains to be seen. Remains to be seen. >> We will. What will we talk about? We >> We will. What will we talk about? We >> We will. What will we talk about? We will see. Thank you for your time, will see. Thank you for your time, will see. Thank you for your time, attention, and trust. We will [music] attention, and trust. We will [music] attention, and trust. We will [music] see you next Wednesday. You know, see you next Wednesday. You know, see you next Wednesday. You know, sometimes I communicate in a way it's sometimes I communicate in a way it's sometimes I communicate in a way it's like, you know, you you could like, you know, you you could like, you know, you you could communicate better if you just do this communicate better if you just do this communicate better if you just do this and this, but I can't help but being a and this, but I can't help but being a and this, but I can't help but being a goofy guy. I cannot help myself. It's goofy guy. I cannot help myself. It's goofy guy. I cannot help myself. It's like, you know, you didn't have to talk like, you know, you didn't have to talk like, you know, you didn't have to talk about it that way. Like you could have about it that way. Like you could have about it that way. Like you could have just been like a little [music] more just been like a little [music] more just been like a little [music] more straightforward and it it probably come straightforward and it it probably come straightforward and it it probably come off a little bit more professional, but off a little bit more professional, but off a little bit more professional, but I'm a goofy guy.

I'm a goofy guy. I'm a goofy guy. >> That's who you are.