Human vs. AI Sermon Clips: Full Experiment

We took three sermons from real churches We took three sermons from real churches and tested them using four of the most and tested them using four of the most and tested them using four of the most popular AI social media tools. One of popular AI social media tools. One of popular AI social media tools. One of these tools was a secular tool and the these tools was a secular tool and the these tools was a secular tool and the other three were church specific. We other three were church specific. We other three were church specific. We then compared each of these tools in the then compared each of these tools in the then compared each of these tools in the categories of time saved editing categories of time saved editing categories of time saved editing experience and post quality. So, which experience and post quality. So, which experience and post quality. So, which of these tools might be most useful for of these tools might be most useful for of these tools might be most useful for churches and how do they stack up churches and how do they stack up churches and how do they stack up against just doing them yourself? against just doing them yourself? against just doing them yourself? >> Let's dive in. >> Let's dive in. >> Let's dive in. >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as always by my co-host who puts the AI in always by my co-host who puts the AI in always by my co-host who puts the AI in archbishop. It's Alexander Mills. archbishop. It's Alexander Mills. archbishop. It's Alexander Mills. >> Hello. Hello. So, before we get into >> Hello. Hello. So, before we get into >> Hello. Hello. So, before we get into this, we want to disclose our rooting this, we want to disclose our rooting this, we want to disclose our rooting interests. I run a social media agency interests. I run a social media agency interests. I run a social media agency for churches. You can find it at for churches. You can find it at for churches. You can find it at socials.com. socials.com. socials.com. And our current product as of the And our current product as of the And our current product as of the recording publish date of this episode recording publish date of this episode recording publish date of this episode does not use AI for selecting sermon does not use AI for selecting sermon does not use AI for selecting sermon clips that we create for churches. clips that we create for churches. clips that we create for churches. Instead, what we do right now is we Instead, what we do right now is we Instead, what we do right now is we assign someone on our team to a church assign someone on our team to a church assign someone on our team to a church every week. They will watch through the every week. They will watch through the every week. They will watch through the church's sermon in its entirety. No AI church's sermon in its entirety. No AI church's sermon in its entirety. No AI or bots. You can go to our page and you or bots. You can go to our page and you or bots. You can go to our page and you can see that our prices reflect that.

can see that our prices reflect that. can see that our prices reflect that. With that being said, for three With that being said, for three With that being said, for three consecutive years now, we have done a consecutive years now, we have done a consecutive years now, we have done a test in the summer to basically evaluate test in the summer to basically evaluate test in the summer to basically evaluate if we could outsource the sermon review, if we could outsource the sermon review, if we could outsource the sermon review, let the AI do its thing, we could become let the AI do its thing, we could become let the AI do its thing, we could become experts of prompting and then we could experts of prompting and then we could experts of prompting and then we could offer a cheaper powered bay uh powered offer a cheaper powered bay uh powered offer a cheaper powered bay uh powered by AI tier for the churches that cannot by AI tier for the churches that cannot by AI tier for the churches that cannot afford our standard packages. The caveat afford our standard packages. The caveat afford our standard packages. The caveat is this. The average church that uses is this. The average church that uses is this. The average church that uses social sermons sees engagement increase social sermons sees engagement increase social sermons sees engagement increase 32x in the first 12 months of working 32x in the first 12 months of working 32x in the first 12 months of working together. That is the average when we together. That is the average when we together. That is the average when we ran it across the 150 churches that we ran it across the 150 churches that we ran it across the 150 churches that we work with every single week. What I care work with every single week. What I care work with every single week. What I care about, to be clear, is introducing about, to be clear, is introducing about, to be clear, is introducing churches to new people in their local churches to new people in their local churches to new people in their local area on social media and sharing the area on social media and sharing the area on social media and sharing the wisdom of scripture with our wisdom of scripture with our wisdom of scripture with our congregations that are already connected congregations that are already connected congregations that are already connected to us on social media. So, who can do it to us on social media. So, who can do it to us on social media. So, who can do it better in the year 2025? This is the better in the year 2025? This is the better in the year 2025? This is the first time that we've done our tests and first time that we've done our tests and first time that we've done our tests and that we have decided to share them. that we have decided to share them. that we have decided to share them. >> All right. >> All right. >> All right. >> Third year in a row. And then, you know, >> Third year in a row. And then, you know, >> Third year in a row. And then, you know, is it close?

is it close? is it close? >> Mhm. because if it's close, the price >> Mhm. because if it's close, the price >> Mhm. because if it's close, the price difference, the time difference, it difference, the time difference, it difference, the time difference, it could be that much that it's worth the could be that much that it's worth the could be that much that it's worth the trade-offs. That's what we're here to trade-offs. That's what we're here to trade-offs. That's what we're here to discuss. We tested four different tools. discuss. We tested four different tools. discuss. We tested four different tools. One of those tools was the leading One of those tools was the leading One of those tools was the leading secular tool, Opus Pro, and then we also secular tool, Opus Pro, and then we also secular tool, Opus Pro, and then we also tested three church specific AI sermon tested three church specific AI sermon tested three church specific AI sermon clip tools. What we're not going to do clip tools. What we're not going to do clip tools. What we're not going to do is name those tools here because it is is name those tools here because it is is name those tools here because it is not my intention with this podcast to not my intention with this podcast to not my intention with this podcast to put any platform on blast of course and put any platform on blast of course and put any platform on blast of course and say negative things about them. say negative things about them. say negative things about them. >> My belief is that every one of these >> My belief is that every one of these >> My belief is that every one of these church specific tools has founders and church specific tools has founders and church specific tools has founders and workers behind them that is doing their workers behind them that is doing their workers behind them that is doing their very best to serve churches well. So we very best to serve churches well. So we very best to serve churches well. So we are here to report the findings. I don't are here to report the findings. I don't are here to report the findings. I don't really know opus. I don't really care. really know opus. I don't really care. really know opus. I don't really care. >> So I can name them. >> So I can name them. >> So I can name them. >> We'll put them on blast. Yeah. So we >> We'll put them on blast. Yeah. So we >> We'll put them on blast. Yeah. So we evaluated our experience with these four evaluated our experience with these four evaluated our experience with these four tools in three different categories. tools in three different categories. tools in three different categories. First was the hook, second was the edit, First was the hook, second was the edit, First was the hook, second was the edit, and the third was the time and the third was the time and the third was the time >> before we dive in. Archbishop AI >> before we dive in. Archbishop AI >> before we dive in. Archbishop AI real anything uh anything you want to real anything uh anything you want to real anything uh anything you want to add?

add? add? >> Hey, we've talked a lot about AI on the >> Hey, we've talked a lot about AI on the >> Hey, we've talked a lot about AI on the show the last few weeks. We've talked show the last few weeks. We've talked show the last few weeks. We've talked about it even more uh behind closed about it even more uh behind closed about it even more uh behind closed doors um in so many different ways. Uh doors um in so many different ways. Uh doors um in so many different ways. Uh it led to a conversation the other day it led to a conversation the other day it led to a conversation the other day about like what is a human? What is a about like what is a human? What is a about like what is a human? What is a what is the nature of a soul? what is the nature of a soul? what is the nature of a soul? >> We're not going to solve that today. >> We're not going to solve that today. >> We're not going to solve that today. >> And for all the things that we are >> And for all the things that we are >> And for all the things that we are handing over to the bots, the thing that handing over to the bots, the thing that handing over to the bots, the thing that we are gaining at least the thing that we are gaining at least the thing that we are gaining at least the thing that I'm gaining is the opportunity to have I'm gaining is the opportunity to have I'm gaining is the opportunity to have conversations like this uh specifically conversations like this uh specifically conversations like this uh specifically that one about what is a soul. Uh that that one about what is a soul. Uh that that one about what is a soul. Uh that was a really fruitful conversation. I was a really fruitful conversation. I was a really fruitful conversation. I didn't care for it personally but didn't care for it personally but didn't care for it personally but >> because we because we realized we >> because we because we realized we >> because we because we realized we couldn't answer it. Uh so we asked JBT couldn't answer it. Uh so we asked JBT couldn't answer it. Uh so we asked JBT and Chach GBT told us what a soul is. and Chach GBT told us what a soul is. and Chach GBT told us what a soul is. Um, but it's good. We we we have this Um, but it's good. We we we have this Um, but it's good. We we we have this new for goodness sakes, the the tagline new for goodness sakes, the the tagline new for goodness sakes, the the tagline to our show is uh we're navigating the to our show is uh we're navigating the to our show is uh we're navigating the biggest communication shift in the last biggest communication shift in the last biggest communication shift in the last 500 years. We're referencing Gutenberg's 500 years. We're referencing Gutenberg's 500 years. We're referencing Gutenberg's printing press. And we know through printing press. And we know through printing press. And we know through historical record that folks were having historical record that folks were having historical record that folks were having this conversation about that um uh this conversation about that um uh this conversation about that um uh technological advancement in that time. technological advancement in that time. technological advancement in that time. Should we use this? How can we use this?

Should we use this? How can we use this? Should we use this? How can we use this? Should we dare to print the Bible? Should we dare to print the Bible? Should we dare to print the Bible? Should we give people Bibles? And so, Should we give people Bibles? And so, Should we give people Bibles? And so, it's good to have these conversations it's good to have these conversations it's good to have these conversations about these AI tools. How can we about these AI tools. How can we about these AI tools. How can we leverage this new technology? And um in leverage this new technology? And um in leverage this new technology? And um in in in the case of social sermons, we'd in in the case of social sermons, we'd in in the case of social sermons, we'd love to use this this technology, which love to use this this technology, which love to use this this technology, which is why we run these tests. And so I'm is why we run these tests. And so I'm is why we run these tests. And so I'm eager to talk about the findings here uh eager to talk about the findings here uh eager to talk about the findings here uh publicly for the first time. Yeah. publicly for the first time. Yeah. publicly for the first time. Yeah. Right. Like I I don't have any stakes in Right. Like I I don't have any stakes in Right. Like I I don't have any stakes in any AI tool. Um I'm tool agnostic, any AI tool. Um I'm tool agnostic, any AI tool. Um I'm tool agnostic, >> right? And you know I I tell I tell the >> right? And you know I I tell I tell the >> right? And you know I I tell I tell the team like social sermons like team like social sermons like team like social sermons like >> none of your jobs are in jeopardy here >> none of your jobs are in jeopardy here >> none of your jobs are in jeopardy here because if we could offer a plan that because if we could offer a plan that because if we could offer a plan that was like a fraction of the cost because was like a fraction of the cost because was like a fraction of the cost because it would take us a fraction of the time it would take us a fraction of the time it would take us a fraction of the time we'd have that many more churches sign we'd have that many more churches sign we'd have that many more churches sign up and then you would be managing the up and then you would be managing the up and then you would be managing the AIS and being the prompting expert AIS and being the prompting expert AIS and being the prompting expert instead of the writing and editing instead of the writing and editing instead of the writing and editing expert. So uh our rooting interest is expert. So uh our rooting interest is expert. So uh our rooting interest is really in what will allow us to offer really in what will allow us to offer really in what will allow us to offer the widest variety of options for the widest variety of options for the widest variety of options for churches churches churches >> without compromising cost. >> without compromising cost. >> without compromising cost. um without compromising outcome. um without compromising outcome. um without compromising outcome. >> So number one is the hook. And I think >> So number one is the hook. And I think >> So number one is the hook. And I think Brock Johnson says it best here. Uh he Brock Johnson says it best here. Uh he Brock Johnson says it best here. Uh he had a post on threads which I fully had a post on threads which I fully had a post on threads which I fully endorse. So I'm just going to read it endorse. So I'm just going to read it endorse. So I'm just going to read it verbatim. Quote, "The hook of your post verbatim. Quote, "The hook of your post verbatim. Quote, "The hook of your post is 80% of its success. Not the tips, not is 80% of its success. Not the tips, not is 80% of its success. Not the tips, not the music, not your transitions, not the the music, not your transitions, not the the music, not your transitions, not the value. The first 3 seconds decide if value. The first 3 seconds decide if value. The first 3 seconds decide if anyone stays. And that's where you anyone stays. And that's where you anyone stays. And that's where you should focus. We published a video on should focus. We published a video on should focus. We published a video on YouTube yesterday on the Brady Sheerer YouTube yesterday on the Brady Sheerer YouTube yesterday on the Brady Sheerer channel with the title social media channel with the title social media channel with the title social media algorithm secrets for churches. And it algorithm secrets for churches. And it algorithm secrets for churches. And it in that video I explain the algorithm

in that video I explain the algorithm in that video I explain the algorithm with this illustration of a pyramid. One with this illustration of a pyramid. One with this illustration of a pyramid. One of the foundational blocks on the first of the foundational blocks on the first of the foundational blocks on the first row of the pyramid is the idea of the row of the pyramid is the idea of the row of the pyramid is the idea of the hook and stopping the scroll. My hook and stopping the scroll. My hook and stopping the scroll. My approach to social media summed up is approach to social media summed up is approach to social media summed up is simply put this. The wisdom of scripture simply put this. The wisdom of scripture simply put this. The wisdom of scripture is for all people for all time. Social is for all people for all time. Social is for all people for all time. Social media provides us free distribution. media provides us free distribution. media provides us free distribution. That means we can do three things with That means we can do three things with That means we can do three things with this free distribution and the wisdom of this free distribution and the wisdom of this free distribution and the wisdom of scripture that we possess. Number one, scripture that we possess. Number one, scripture that we possess. Number one, we can introduce your church to new we can introduce your church to new we can introduce your church to new people. Number two, we can encourage people. Number two, we can encourage people. Number two, we can encourage your existing congregation because they your existing congregation because they your existing congregation because they need to hear the good news as well, just need to hear the good news as well, just need to hear the good news as well, just as much as anyone else. And number as much as anyone else. And number as much as anyone else. And number three, we can make a good first three, we can make a good first three, we can make a good first impression as people check out your impression as people check out your impression as people check out your church for the first time. What's great church for the first time. What's great church for the first time. What's great about social relative to, let's say, about social relative to, let's say, about social relative to, let's say, traditional media is that no effort is traditional media is that no effort is traditional media is that no effort is wasted because there are all these wasted because there are all these wasted because there are all these different demographics and groups of different demographics and groups of different demographics and groups of people that will use your social media people that will use your social media people that will use your social media content in different ways, which is content in different ways, which is content in different ways, which is excellent. excellent. excellent. The hook of a post is so critical The hook of a post is so critical The hook of a post is so critical because it largely determines the scale because it largely determines the scale because it largely determines the scale of distribution. That is one of the of distribution. That is one of the of distribution. That is one of the >> unequivocal truths of using social >> unequivocal truths of using social >> unequivocal truths of using social media. Are you able to stop the scroll?

media. Are you able to stop the scroll? media. Are you able to stop the scroll? We talked about this in a previous We talked about this in a previous We talked about this in a previous episode. Attention being one of the most episode. Attention being one of the most episode. Attention being one of the most valuable commodities that your church valuable commodities that your church valuable commodities that your church can possess on social. The only way that can possess on social. The only way that can possess on social. The only way that we can earn attention is by getting we can earn attention is by getting we can earn attention is by getting someone to stop scrolling. We do that in someone to stop scrolling. We do that in someone to stop scrolling. We do that in the form of a hook. And in sermon clips, the form of a hook. And in sermon clips, the form of a hook. And in sermon clips, >> that hook has another role and that is >> that hook has another role and that is >> that hook has another role and that is it has to contextualize a 30, 60, 90, it has to contextualize a 30, 60, 90, it has to contextualize a 30, 60, 90, 120 second clip portion of a 30, 40 plus 120 second clip portion of a 30, 40 plus 120 second clip portion of a 30, 40 plus minute message. And so for us to minute message. And so for us to minute message. And so for us to contextualize that moment, the hook not contextualize that moment, the hook not contextualize that moment, the hook not only needs to be compelling, but it also only needs to be compelling, but it also only needs to be compelling, but it also needs to be a legend or a map in a sense needs to be a legend or a map in a sense needs to be a legend or a map in a sense to allow the person to become interested to allow the person to become interested to allow the person to become interested enough to keep watching and then help enough to keep watching and then help enough to keep watching and then help them navigate the fact that they were them navigate the fact that they were them navigate the fact that they were just dropped into the middle of a just dropped into the middle of a just dropped into the middle of a message that they did not hear the message that they did not hear the message that they did not hear the remainder of. Even if they did, let's remainder of. Even if they did, let's remainder of. Even if they did, let's say they were in person, say they were in person, say they were in person, >> how often do we remember every part of a >> how often do we remember every part of a >> how often do we remember every part of a message? message? message? >> Totally. >> Totally. >> Totally. >> Rarely. So I thought one of the first >> Rarely. So I thought one of the first >> Rarely. So I thought one of the first ways to basically evaluate the use of ways to basically evaluate the use of ways to basically evaluate the use of these tools, specifically the church these tools, specifically the church these tools, specifically the church ones, is does my mission for social ones, is does my mission for social ones, is does my mission for social media and my objective in terms of using media and my objective in terms of using media and my objective in terms of using social in church align with these tools social in church align with these tools social in church align with these tools or not? Because if there's misalignment or not? Because if there's misalignment or not? Because if there's misalignment here, it doesn't really it wouldn't be a here, it doesn't really it wouldn't be a here, it doesn't really it wouldn't be a surprise if some of those tools didn't surprise if some of those tools didn't surprise if some of those tools didn't create outputs that reach my create outputs that reach my create outputs that reach my expectations. They have different expectations. They have different expectations. They have different purposes. So platform number one, their purposes. So platform number one, their purposes. So platform number one, their stated goal, stated goal, stated goal, >> which will remain unnamed, >> which will remain unnamed, >> which will remain unnamed, >> unnamed, >> unnamed, >> unnamed, >> their stated goal. Look, look, okay, if >> their stated goal. Look, look, okay, if >> their stated goal. Look, look, okay, if you really want to salute this, it's not you really want to salute this, it's not you really want to salute this, it's not going to be that hard, okay? It's like going to be that hard, okay? It's like going to be that hard, okay? It's like it's it's not like we're going to like it's it's not like we're going to like it's it's not like we're going to like create, you know, anagrams for every create, you know, anagrams for every create, you know, anagrams for every single thing, but we're also not going

single thing, but we're also not going single thing, but we're also not going to like willingly and purposely just to like willingly and purposely just to like willingly and purposely just like put this all there. So, platform like put this all there. So, platform like put this all there. So, platform number one, number one, number one, >> their value proposition is amplify your >> their value proposition is amplify your >> their value proposition is amplify your message, multiply your impact. Platform message, multiply your impact. Platform message, multiply your impact. Platform number two, turn your sermons into viral number two, turn your sermons into viral number two, turn your sermons into viral clips. Extract the most impactful clips clips. Extract the most impactful clips clips. Extract the most impactful clips from your sermon. And platform number from your sermon. And platform number from your sermon. And platform number three, 10x your sermon impact. So for three, 10x your sermon impact. So for three, 10x your sermon impact. So for the three church specific tools, the three church specific tools, the three church specific tools, interestingly, all three use the word interestingly, all three use the word interestingly, all three use the word impact. And then all three also mention impact. And then all three also mention impact. And then all three also mention expansion of reach in the words of expansion of reach in the words of expansion of reach in the words of amplify, amplify, amplify, 10x, 10x, 10x, viral. So there's two ideas there. viral. So there's two ideas there. viral. So there's two ideas there. increase your distribution and then make increase your distribution and then make increase your distribution and then make a difference. a difference. a difference. >> Yeah. >> Yeah. >> Yeah. >> Opus for them, they said one long video, >> Opus for them, they said one long video, >> Opus for them, they said one long video, 10 viral clips, create 10x faster. So 10 viral clips, create 10x faster. So 10 viral clips, create 10x faster. So their their emphasis is a is a little their their emphasis is a is a little their their emphasis is a is a little bit different. Obviously there's the bit different. Obviously there's the bit different. Obviously there's the increased distribution, but they lack increased distribution, but they lack increased distribution, but they lack kind of like, hey, this is also going to kind of like, hey, this is also going to kind of like, hey, this is also going to make an impact. It's like go viral and make an impact. It's like go viral and make an impact. It's like go viral and just like save a ton of time. So their just like save a ton of time. So their just like save a ton of time. So their value prop is similar, but slightly value prop is similar, but slightly value prop is similar, but slightly different. So to me, when I read through different. So to me, when I read through different. So to me, when I read through all of those stated objectives, the all of those stated objectives, the all of those stated objectives, the value propositions that are on these value propositions that are on these value propositions that are on these sites, I was like, "Okay, that like sites, I was like, "Okay, that like sites, I was like, "Okay, that like aligns with my approach for social, aligns with my approach for social, aligns with my approach for social, we're in alignment here. So now we can we're in alignment here. So now we can we're in alignment here. So now we can properly evaluate these tools." Let's properly evaluate these tools." Let's properly evaluate these tools." Let's talk about our experience talk about our experience talk about our experience >> for church platform number one.

>> for church platform number one. >> for church platform number one. >> The struggle we had was that there was >> The struggle we had was that there was >> The struggle we had was that there was no way to add hooks into the clips using no way to add hooks into the clips using no way to add hooks into the clips using their editor. Okay, their editor. Okay, their editor. Okay, >> so we're already creating a difficulty >> so we're already creating a difficulty >> so we're already creating a difficulty where we would have to download the clip where we would have to download the clip where we would have to download the clip and then bring it into a secondary and then bring it into a secondary and then bring it into a secondary editor. editor. editor. >> And to me, we'll get into other things, >> And to me, we'll get into other things, >> And to me, we'll get into other things, but like this is basically an immediate but like this is basically an immediate but like this is basically an immediate deal breaker, deal breaker, deal breaker, >> right? >> right? >> right? >> One, because now I'm going to have to >> One, because now I'm going to have to >> One, because now I'm going to have to use a tool to then use a tool to then use a tool to then >> be the precursor to using another tool. >> be the precursor to using another tool. >> be the precursor to using another tool. >> And again, whether your stated goal is >> And again, whether your stated goal is >> And again, whether your stated goal is to like reach a ton more people to like reach a ton more people to like reach a ton more people >> or not, let's say it's not, let's say >> or not, let's say it's not, let's say >> or not, let's say it's not, let's say you have no I don't want to go viral, you have no I don't want to go viral, you have no I don't want to go viral, like that seems too cheesy, cringe. If like that seems too cheesy, cringe. If like that seems too cheesy, cringe. If you don't have a hook to contextualize you don't have a hook to contextualize you don't have a hook to contextualize the 68 second clip that was within a 38 the 68 second clip that was within a 38 the 68 second clip that was within a 38 overall minute message, you are overall minute message, you are overall minute message, you are basically just asking your audience to basically just asking your audience to basically just asking your audience to figure things out. And it is so rare and figure things out. And it is so rare and figure things out. And it is so rare and uncommon for a pastor to set up a uncommon for a pastor to set up a uncommon for a pastor to set up a singular moment within a message so singular moment within a message so singular moment within a message so perfectly that you could just walk into perfectly that you could just walk into perfectly that you could just walk into the sanctuary and in that moment exactly the sanctuary and in that moment exactly the sanctuary and in that moment exactly know what happens. No, it would be too know what happens. No, it would be too know what happens. No, it would be too difficult. difficult. difficult. >> And so you're asking your audience to >> And so you're asking your audience to >> And so you're asking your audience to work so much what's going to happen is work so much what's going to happen is work so much what's going to happen is that's not going to stop their scroll.

that's not going to stop their scroll. that's not going to stop their scroll. So, if we save time in this sense, but So, if we save time in this sense, but So, if we save time in this sense, but we can't inject a hook, we can't inject a hook, we can't inject a hook, >> to me, if 80% of the outcome of a post >> to me, if 80% of the outcome of a post >> to me, if 80% of the outcome of a post is on that hook and we we don't inject is on that hook and we we don't inject is on that hook and we we don't inject the hook at all, to me, that's really the hook at all, to me, that's really the hook at all, to me, that's really tough. tough. tough. >> Yeah. >> Yeah. >> Yeah. >> Church platform number two, it had no >> Church platform number two, it had no >> Church platform number two, it had no way to add hooks as well into clips in way to add hooks as well into clips in way to add hooks as well into clips in their editor. It also, interestingly, their editor. It also, interestingly, their editor. It also, interestingly, didn't always capitalize the word God. didn't always capitalize the word God. didn't always capitalize the word God. And the biggest issue, and this was also And the biggest issue, and this was also And the biggest issue, and this was also true of the first editor as well, clips true of the first editor as well, clips true of the first editor as well, clips often cut off mid-sentence. often cut off mid-sentence. often cut off mid-sentence. And I don't want to like just say this. And I don't want to like just say this. And I don't want to like just say this. I want to like play one for you. We're I want to like play one for you. We're I want to like play one for you. We're going to play like the final like, you going to play like the final like, you going to play like the final like, you know, 15 seconds or so of the sermon know, 15 seconds or so of the sermon know, 15 seconds or so of the sermon clip, and you can you can hear how this clip, and you can you can hear how this clip, and you can you can hear how this uh sermon ended. uh sermon ended. uh sermon ended. >> Not perfect, painless lives, but >> Not perfect, painless lives, but >> Not perfect, painless lives, but beautiful lives. The kind that we were beautiful lives. The kind that we were beautiful lives. The kind that we were created for, created for, created for, the kind that allow us to be fully the kind that allow us to be fully the kind that allow us to be fully alive. alive. alive. And I just think if if we want to live And I just think if if we want to live And I just think if if we want to live and die, not dumb, it's worth trying. So and die, not dumb, it's worth trying. So and die, not dumb, it's worth trying. So give it a shot. Start with trust even in give it a shot. Start with trust even in give it a shot. Start with trust even in your most difficult relationships this your most difficult relationships this your most difficult relationships this week. Let's see what got week. Let's see what got week. Let's see what got >> So we're going to get into like are >> So we're going to get into like are >> So we're going to get into like are these AI tools intelligent enough to these AI tools intelligent enough to these AI tools intelligent enough to pick impactful clips.

pick impactful clips. pick impactful clips. >> We're going to get into are they >> We're going to get into are they >> We're going to get into are they intelligent enough to write hooks that intelligent enough to write hooks that intelligent enough to write hooks that accurately represent this message and accurately represent this message and accurately represent this message and this church's voice and are compelling. this church's voice and are compelling. this church's voice and are compelling. If the starting point is a quarter of If the starting point is a quarter of If the starting point is a quarter of the clips, let's say, are unusable the clips, let's say, are unusable the clips, let's say, are unusable because the AI doesn't know when a because the AI doesn't know when a because the AI doesn't know when a sentence ends, like that was really sentence ends, like that was really sentence ends, like that was really disappointing for me. Um, look, I have disappointing for me. Um, look, I have disappointing for me. Um, look, I have high expectations. My team is very good high expectations. My team is very good high expectations. My team is very good at what they do. at what they do. at what they do. >> I'm not saying the AI needs to be as >> I'm not saying the AI needs to be as >> I'm not saying the AI needs to be as good, good, good, >> but like there are certain things I'm >> but like there are certain things I'm >> but like there are certain things I'm like, okay, like this needs to be a like, okay, like this needs to be a like, okay, like this needs to be a threshold we have to hit. And both threshold we have to hit. And both threshold we have to hit. And both church platform one and two had a large church platform one and two had a large church platform one and two had a large number of clips that just ended number of clips that just ended number of clips that just ended mid-sentence. mid-sentence. mid-sentence. >> I wonder about that. I don't know >> I wonder about that. I don't know >> I wonder about that. I don't know anything about the language models that anything about the language models that anything about the language models that power these um these church sermon clip power these um these church sermon clip power these um these church sermon clip services. Um frankly, I don't really services. Um frankly, I don't really services. Um frankly, I don't really know much about language models at all. know much about language models at all. know much about language models at all. Um but I am curious about that because I Um but I am curious about that because I Um but I am curious about that because I remember, you know, it feels like so so remember, you know, it feels like so so remember, you know, it feels like so so much has happened in the last few years, much has happened in the last few years, much has happened in the last few years, the last year specifically. feels like the last year specifically. feels like the last year specifically. feels like it's it's we've been at this for a it's it's we've been at this for a it's it's we've been at this for a decade, but we haven't been like um decade, but we haven't been like um decade, but we haven't been like um ChatGBT and and and others have been in ChatGBT and and and others have been in ChatGBT and and and others have been in the public sphere um for for a very the public sphere um for for a very the public sphere um for for a very short amount of time and I remember in short amount of time and I remember in short amount of time and I remember in the early days you could feel the the early days you could feel the the early days you could feel the limitations of the model you were limitations of the model you were limitations of the model you were working with. Um but much recently as working with. Um but much recently as working with. Um but much recently as these models just like rapidly progress these models just like rapidly progress these models just like rapidly progress and there's more competition against and there's more competition against and there's more competition against models like I'm really impressed with models like I'm really impressed with models like I'm really impressed with their performance. And so this one their performance. And so this one their performance. And so this one actually surprised me that the AI model actually surprised me that the AI model actually surprised me that the AI model was about a quarter of the time kind of was about a quarter of the time kind of was about a quarter of the time kind of fumbling the ball at the end and and

fumbling the ball at the end and and fumbling the ball at the end and and cutting the clip off in the middle of a cutting the clip off in the middle of a cutting the clip off in the middle of a sentence. I would have assumed that the sentence. I would have assumed that the sentence. I would have assumed that the AI would have would be at a point today AI would have would be at a point today AI would have would be at a point today where it would have a better batting where it would have a better batting where it would have a better batting percentage than that. That being said, percentage than that. That being said, percentage than that. That being said, that also seems like something going that also seems like something going that also seems like something going forward could be, you know, um ratified forward could be, you know, um ratified forward could be, you know, um ratified rather rather soon um if not by the time rather rather soon um if not by the time rather rather soon um if not by the time who knows by the time this episode goes who knows by the time this episode goes who knows by the time this episode goes to air. to air. to air. >> Yeah. And to be clear, like every one of >> Yeah. And to be clear, like every one of >> Yeah. And to be clear, like every one of these tools that we've evaluated has these tools that we've evaluated has these tools that we've evaluated has reached out to me personally one time or reached out to me personally one time or reached out to me personally one time or another. And and so like we've done another. And and so like we've done another. And and so like we've done three years of tests. We're going to do three years of tests. We're going to do three years of tests. We're going to do these tests again in future years. And these tests again in future years. And these tests again in future years. And and and I think like eventually we'll and and I think like eventually we'll and and I think like eventually we'll get to a point where like we're probably get to a point where like we're probably get to a point where like we're probably comparable. Maybe that's next year. comparable. Maybe that's next year. comparable. Maybe that's next year. Maybe it's 10 years. Like I I don't Maybe it's 10 years. Like I I don't Maybe it's 10 years. Like I I don't know. That's why we'll continue to do know. That's why we'll continue to do know. That's why we'll continue to do these tests. There's so much that's these tests. There's so much that's these tests. There's so much that's unknown. And so as I say these things unknown. And so as I say these things unknown. And so as I say these things like, "Hey, this is what I evaluated. like, "Hey, this is what I evaluated. like, "Hey, this is what I evaluated. These were the problems I found. And These were the problems I found. And These were the problems I found. And these were the roadblocks that made like these were the roadblocks that made like these were the roadblocks that made like certain parts of it unusable. Like if certain parts of it unusable. Like if certain parts of it unusable. Like if you're listening and you're the founder you're listening and you're the founder you're listening and you're the founder of one of these tools, like these are of one of these tools, like these are of one of these tools, like these are one some of the things you can fix. one some of the things you can fix. one some of the things you can fix. >> Yeah, there make make everyone happy. >> Yeah, there make make everyone happy. >> Yeah, there make make everyone happy. >> Church platform number three. Um you >> Church platform number three. Um you >> Church platform number three. Um you could add the hook. Great. could add the hook. Great. could add the hook. Great. >> Oh, sweet. >> Oh, sweet. >> Oh, sweet. >> The issue was you couldn't you could >> The issue was you couldn't you could >> The issue was you couldn't you could only add it for the duration of the only add it for the duration of the only add it for the duration of the clip.

clip. clip. >> So like when we add a hook, you can see >> So like when we add a hook, you can see >> So like when we add a hook, you can see this on my reels. this on my reels. this on my reels. >> Oh, so you're talking about like um like >> Oh, so you're talking about like um like >> Oh, so you're talking about like um like visual text on the screen. visual text on the screen. visual text on the screen. >> Yeah. The the hook had to be there for >> Yeah. The the hook had to be there for >> Yeah. The the hook had to be there for the whole time. the whole time. the whole time. >> You couldn't take it down. So like we >> You couldn't take it down. So like we >> You couldn't take it down. So like we like to add it for like 3 to 5 seconds like to add it for like 3 to 5 seconds like to add it for like 3 to 5 seconds and then we go to captions only and then we go to captions only and then we go to captions only >> because if there's too much text it gets >> because if there's too much text it gets >> because if there's too much text it gets busy busy busy >> and so that was like an annoying uh >> and so that was like an annoying uh >> and so that was like an annoying uh limiting factor but this was the limiting factor but this was the limiting factor but this was the platform that we thought had the best platform that we thought had the best platform that we thought had the best hooks overall and the best AI clip hooks overall and the best AI clip hooks overall and the best AI clip selection. selection. selection. >> Okay, >> Okay, >> Okay, >> let's go to Opus. Now for us this was >> let's go to Opus. Now for us this was >> let's go to Opus. Now for us this was the easiest platform to add a hook at the easiest platform to add a hook at the easiest platform to add a hook at the start. They suggested clips based on the start. They suggested clips based on the start. They suggested clips based on what they would determine as chances of what they would determine as chances of what they would determine as chances of virality. caution with this and this is virality. caution with this and this is virality. caution with this and this is true for all of the tools but I see this true for all of the tools but I see this true for all of the tools but I see this specifically with Opus and their kind of specifically with Opus and their kind of specifically with Opus and their kind of like Mo is like we have the best editing like Mo is like we have the best editing like Mo is like we have the best editing experience. The church specific tools experience. The church specific tools experience. The church specific tools are like, "Hey, we have the best like are like, "Hey, we have the best like are like, "Hey, we have the best like god focused experience." We're going to god focused experience." We're going to god focused experience." We're going to help you choose clips that are like help you choose clips that are like help you choose clips that are like resonate with good and best embody like resonate with good and best embody like resonate with good and best embody like what a preacher will go into. what a preacher will go into. what a preacher will go into. >> And that's valuable, right? >> And that's valuable, right? >> And that's valuable, right? >> Absolutely. >> Absolutely. >> Absolutely. >> Opus, what they disappointed me with was >> Opus, what they disappointed me with was >> Opus, what they disappointed me with was the fact that they still put captions the fact that they still put captions the fact that they still put captions automatically in places that overlap automatically in places that overlap automatically in places that overlap with the UI of social apps. This drives with the UI of social apps. This drives with the UI of social apps. This drives me insane. And you know, we were talking me insane. And you know, we were talking me insane. And you know, we were talking about this on on X the other day and about this on on X the other day and about this on on X the other day and Jake from Churchfront jumped in. He was Jake from Churchfront jumped in. He was Jake from Churchfront jumped in. He was like, "Hey, we've been using Opus." Um, like, "Hey, we've been using Opus." Um, like, "Hey, we've been using Opus." Um, and and I knew because Opus has this and and I knew because Opus has this and and I knew because Opus has this like like like >> trademark caption style that is white >> trademark caption style that is white >> trademark caption style that is white and neon green. I know they offer like and neon green. I know they offer like and neon green. I know they offer like multiple versions. Like if you're using multiple versions. Like if you're using multiple versions. Like if you're using Opus, don't use the white and green, Opus, don't use the white and green, Opus, don't use the white and green, okay? Because it's like become a thing okay? Because it's like become a thing okay? Because it's like become a thing where like you know where it's okay.

where like you know where it's okay. where like you know where it's okay. Anyway, it's a small thing, but Anyway, it's a small thing, but Anyway, it's a small thing, but >> so I told Jake, I was like, "Yeah, I've >> so I told Jake, I was like, "Yeah, I've >> so I told Jake, I was like, "Yeah, I've noticed that you've been using them." noticed that you've been using them." noticed that you've been using them." And I took two screenshots and you can And I took two screenshots and you can And I took two screenshots and you can find this post on X. said small find this post on X. said small find this post on X. said small adjustments I'd make is be mindful of adjustments I'd make is be mindful of adjustments I'd make is be mindful of where the captions go because at one where the captions go because at one where the captions go because at one point the captions were overlapping with point the captions were overlapping with point the captions were overlapping with like the text at the bottom of Tik Tok. like the text at the bottom of Tik Tok. like the text at the bottom of Tik Tok. So like the handle is overlapping with So like the handle is overlapping with So like the handle is overlapping with the captions and the caption of the post the captions and the caption of the post the captions and the caption of the post is overlapping with the baked in is overlapping with the baked in is overlapping with the baked in captions on the video. captions on the video. captions on the video. >> Yeah. Then it can't read anything >> Yeah. Then it can't read anything >> Yeah. Then it can't read anything >> neither of them. And it looks really >> neither of them. And it looks really >> neither of them. And it looks really sloppy. And it's one of the reasons why sloppy. And it's one of the reasons why sloppy. And it's one of the reasons why you would keep scrolling because like no you would keep scrolling because like no you would keep scrolling because like no creator who did that with care would do creator who did that with care would do creator who did that with care would do that. And then the other part was the that. And then the other part was the that. And then the other part was the auto reframing of Opus was putting the auto reframing of Opus was putting the auto reframing of Opus was putting the ey line of the pastor too high. And so ey line of the pastor too high. And so ey line of the pastor too high. And so the search bar of Tik Tok was the search bar of Tik Tok was the search bar of Tik Tok was overlapping with the ey line of the overlapping with the ey line of the overlapping with the ey line of the person. So now there's no you can't even person. So now there's no you can't even person. So now there's no you can't even connect with the person that's connect with the person that's connect with the person that's communicating because like you can't see communicating because like you can't see communicating because like you can't see their ey line. And this happened with their ey line. And this happened with their ey line. And this happened with all the tools when you had churches with all the tools when you had churches with all the tools when you had churches with multiple camera angles. So what would multiple camera angles. So what would multiple camera angles. So what would happen is a church would upload a multi- happen is a church would upload a multi- happen is a church would upload a multi- camera angle sermon camera angle sermon camera angle sermon >> and the ey line of the pastor would >> and the ey line of the pastor would >> and the ey line of the pastor would change change change >> right >> right >> right >> based on the camera angle. So the >> based on the camera angle. So the >> based on the camera angle. So the captions would be good for one camera captions would be good for one camera captions would be good for one camera angle and then they'd be right across angle and then they'd be right across angle and then they'd be right across his face or her face in another one. And his face or her face in another one. And his face or her face in another one. And we we deal with this all the time and we we we deal with this all the time and we we we deal with this all the time and we have to like auto refframe and we move have to like auto refframe and we move have to like auto refframe and we move things around manually. And so like things around manually. And so like things around manually. And so like that's another thing where you couldn't that's another thing where you couldn't that's another thing where you couldn't manually move a lot of these things.

manually move a lot of these things. manually move a lot of these things. Opus allowed for it. But if you're not Opus allowed for it. But if you're not Opus allowed for it. But if you're not doing that, doing that, doing that, >> it's not doing it intelligently. And to >> it's not doing it intelligently. And to >> it's not doing it intelligently. And to me, if I'm using AI, there are some me, if I'm using AI, there are some me, if I'm using AI, there are some things that I'm like, AI, you have to things that I'm like, AI, you have to things that I'm like, AI, you have to get this right. One of them is move the get this right. One of them is move the get this right. One of them is move the eyline to the right place. Track the eyline to the right place. Track the eyline to the right place. Track the person correctly. put the captions in a person correctly. put the captions in a person correctly. put the captions in a spot that doesn't overlap with the UI of spot that doesn't overlap with the UI of spot that doesn't overlap with the UI of platforms that have been around for platforms that have been around for platforms that have been around for years. We know where the Tik Tok safe years. We know where the Tik Tok safe years. We know where the Tik Tok safe zone is. Why are you putting captions zone is. Why are you putting captions zone is. Why are you putting captions there? there? there? >> Those are the things that when I'm >> Those are the things that when I'm >> Those are the things that when I'm evaluating a tool initially, it's like I evaluating a tool initially, it's like I evaluating a tool initially, it's like I lose trust. Like, okay, if this is what lose trust. Like, okay, if this is what lose trust. Like, okay, if this is what I'm seeing initially, what am I going to I'm seeing initially, what am I going to I'm seeing initially, what am I going to see in like month three or four of this see in like month three or four of this see in like month three or four of this that's going to continue to aggravate that's going to continue to aggravate that's going to continue to aggravate me? me? me? >> Yeah. >> Yeah. >> Yeah. On the hook front, my goal with this On the hook front, my goal with this On the hook front, my goal with this podcast, to be abundantly clear, is not podcast, to be abundantly clear, is not podcast, to be abundantly clear, is not to say, "Well, can't use any of these ad to say, "Well, can't use any of these ad to say, "Well, can't use any of these ad tools. You're screwed." Oh, tools. You're screwed." Oh, tools. You're screwed." Oh, socialervice.com. socialervice.com. socialervice.com. That is not my goal. To be clear, our That is not my goal. To be clear, our That is not my goal. To be clear, our rates reflect working with real church rates reflect working with real church rates reflect working with real church creatives. They are not accessible for creatives. They are not accessible for creatives. They are not accessible for many churches. We understand that. If many churches. We understand that. If many churches. We understand that. If you want a scholarship, let me know.

you want a scholarship, let me know. you want a scholarship, let me know. The point is you can do this yourself. I The point is you can do this yourself. I The point is you can do this yourself. I believe if you can make sermon clips believe if you can make sermon clips believe if you can make sermon clips using AI tools, using AI tools, using AI tools, >> you can do it using Premiere or Resolve. >> you can do it using Premiere or Resolve. >> you can do it using Premiere or Resolve. There is a learning curve to any tool. There is a learning curve to any tool. There is a learning curve to any tool. >> And our experience with editing these >> And our experience with editing these >> And our experience with editing these was like, okay, there's a lot and we'll was like, okay, there's a lot and we'll was like, okay, there's a lot and we'll get into the edit here in a moment, but get into the edit here in a moment, but get into the edit here in a moment, but for the hook, here is the exact exercise for the hook, here is the exact exercise for the hook, here is the exact exercise that we use in our team. Okay, we've that we use in our team. Okay, we've that we use in our team. Okay, we've selected a sermon clip that we think is selected a sermon clip that we think is selected a sermon clip that we think is great. We earned that equity with the great. We earned that equity with the great. We earned that equity with the message because we watched through in message because we watched through in message because we watched through in its entirety. And it's the same person its entirety. And it's the same person its entirety. And it's the same person watching through its entirety every watching through its entirety every watching through its entirety every single week. This would be true at your single week. This would be true at your single week. This would be true at your church, too. You go to the church. Yes, church, too. You go to the church. Yes, church, too. You go to the church. Yes, you heard the message. It's you watching you heard the message. It's you watching you heard the message. It's you watching through. You know your church's voice through. You know your church's voice through. You know your church's voice and DNA. We have a bit of a learning and DNA. We have a bit of a learning and DNA. We have a bit of a learning curve when we start working with a new curve when we start working with a new curve when we start working with a new church because we have to like watch church because we have to like watch church because we have to like watch through a few messages to get used to through a few messages to get used to through a few messages to get used to it. The nice benefit of that is like it. The nice benefit of that is like it. The nice benefit of that is like we're also like not so close to it that we're also like not so close to it that we're also like not so close to it that we don't know what it's like to be a new we don't know what it's like to be a new we don't know what it's like to be a new visitor or get a first impression of visitor or get a first impression of visitor or get a first impression of this church. So, we're almost like the this church. So, we're almost like the this church. So, we're almost like the >> proxy for the social audience. So, that >> proxy for the social audience. So, that >> proxy for the social audience. So, that has a benefit as a unique perspective. has a benefit as a unique perspective. has a benefit as a unique perspective. Yours is a bit different. It's just as Yours is a bit different. It's just as Yours is a bit different. It's just as good when you have a clip that's chosen. good when you have a clip that's chosen. good when you have a clip that's chosen. Okay, you have to contextualize it and Okay, you have to contextualize it and Okay, you have to contextualize it and you have to make a compelling hook that you have to make a compelling hook that you have to make a compelling hook that will get someone to stop the scroll and will get someone to stop the scroll and will get someone to stop the scroll and help them navigate the remaining 30 60 help them navigate the remaining 30 60 help them navigate the remaining 30 60 seconds 90 clip. Okay, seconds 90 clip. Okay, seconds 90 clip. Okay, >> we call it the three C's. We evaluate >> we call it the three C's. We evaluate >> we call it the three C's. We evaluate our hooks on three C's and those uh our hooks on three C's and those uh our hooks on three C's and those uh three C's are curiosity, common, and three C's are curiosity, common, and three C's are curiosity, common, and care. Curiosity is is there some type of care. Curiosity is is there some type of care. Curiosity is is there some type of mystery or cliffhanger in this hook?

mystery or cliffhanger in this hook? mystery or cliffhanger in this hook? >> Okay, we're not giving it away. So, like >> Okay, we're not giving it away. So, like >> Okay, we're not giving it away. So, like one of them might be like, you know, how one of them might be like, you know, how one of them might be like, you know, how to combat negative thoughts. Okay. Yeah. to combat negative thoughts. Okay. Yeah. to combat negative thoughts. Okay. Yeah. Like you're not telling me how to do it. Like you're not telling me how to do it. Like you're not telling me how to do it. The two words you should never say to The two words you should never say to The two words you should never say to your kids. Okay. What are those? Okay. your kids. Okay. What are those? Okay. your kids. Okay. What are those? Okay. Give that a ranking out of five. That's Give that a ranking out of five. That's Give that a ranking out of five. That's the first C. The second C is common. Is the first C. The second C is common. Is the first C. The second C is common. Is this a broadly applicable topic? How to this a broadly applicable topic? How to this a broadly applicable topic? How to combat negative thoughts. combat negative thoughts. combat negative thoughts. >> We've all had them. >> We've all had them. >> We've all had them. >> I've had some of those. >> I've had some of those. >> I've had some of those. >> Two words that you should never say to >> Two words that you should never say to >> Two words that you should never say to your kids. Well, you're either a child your kids. Well, you're either a child your kids. Well, you're either a child or you have children or both. So, that's or you have children or both. So, that's or you have children or both. So, that's broadly applicable. Give that a score broadly applicable. Give that a score broadly applicable. Give that a score out of five. And then the final one is out of five. And then the final one is out of five. And then the final one is care. There are things that are very care. There are things that are very care. There are things that are very common but are just not something that common but are just not something that common but are just not something that people care about on a day-to-day basis. people care about on a day-to-day basis. people care about on a day-to-day basis. For instance, like why you should For instance, like why you should For instance, like why you should practice more gratitude. It's not that I practice more gratitude. It's not that I practice more gratitude. It's not that I don't believe that that's true. It's don't believe that that's true. It's don't believe that that's true. It's just not something that I find just not something that I find just not something that I find especially compelling. I don't care especially compelling. I don't care especially compelling. I don't care about it in this moment. Does someone about it in this moment. Does someone about it in this moment. Does someone care? Give that a score out of five. care? Give that a score out of five. care? Give that a score out of five. When we add those three scores up, it's When we add those three scores up, it's When we add those three scores up, it's a total score out of 15. I tell my guys a total score out of 15. I tell my guys a total score out of 15. I tell my guys and our gals, if you do not score 10 or and our gals, if you do not score 10 or and our gals, if you do not score 10 or greater out of 15, rewrite the hook. greater out of 15, rewrite the hook. greater out of 15, rewrite the hook. That is the exercise we use. That is the That is the exercise we use. That is the That is the exercise we use. That is the exercise you can use whether you're exercise you can use whether you're exercise you can use whether you're using an AI tool or not.

using an AI tool or not. using an AI tool or not. >> Yes, >> Yes, >> Yes, >> you're gonna have to create a hook or >> you're gonna have to create a hook or >> you're gonna have to create a hook or trust on Opus to create one for you. trust on Opus to create one for you. trust on Opus to create one for you. >> Opus had pretty good hook formulas. >> Opus had pretty good hook formulas. >> Opus had pretty good hook formulas. >> I were they like representative of a >> I were they like representative of a >> I were they like representative of a church. Did they align with theology? church. Did they align with theology? church. Did they align with theology? You know, I don't know. That's up for You know, I don't know. That's up for You know, I don't know. That's up for you to decide. you to decide. you to decide. >> At least there were hooks there. >> At least there were hooks there. >> At least there were hooks there. >> Yeah. And then the final point I want to >> Yeah. And then the final point I want to >> Yeah. And then the final point I want to make on hooks is that make on hooks is that make on hooks is that I want to highlight what I perceive to I want to highlight what I perceive to I want to highlight what I perceive to be misunderstandings be misunderstandings be misunderstandings of hooks and why to use them. So, I was of hooks and why to use them. So, I was of hooks and why to use them. So, I was talking to one of the founders of these talking to one of the founders of these talking to one of the founders of these Christian AI tools, these church AI Christian AI tools, these church AI Christian AI tools, these church AI tools, tools, tools, and he lamented, and I'll use his words and he lamented, and I'll use his words and he lamented, and I'll use his words directly, quote, turning sermons into directly, quote, turning sermons into directly, quote, turning sermons into engagement bait, and said that his engagement bait, and said that his engagement bait, and said that his preferred approach would be to have an preferred approach would be to have an preferred approach would be to have an AI tool generate quote, a coherent AI tool generate quote, a coherent AI tool generate quote, a coherent 60-second clip that accurately 60-second clip that accurately 60-second clip that accurately represents what the pastor said end represents what the pastor said end represents what the pastor said end quote. And then he went on to say again, quote. And then he went on to say again, quote. And then he went on to say again, we don't optimize our sermon clip tool we don't optimize our sermon clip tool we don't optimize our sermon clip tool for virality or hooks. So, getting back for virality or hooks. So, getting back for virality or hooks. So, getting back to the purpose of hooks, why do we have to the purpose of hooks, why do we have to the purpose of hooks, why do we have them? Stopping the scroll. Why do we them? Stopping the scroll. Why do we them? Stopping the scroll. Why do we have them? Helping to give people a map have them? Helping to give people a map have them? Helping to give people a map to figure out what the clip is all to figure out what the clip is all to figure out what the clip is all about. Contextualize the purpose. You about. Contextualize the purpose. You about. Contextualize the purpose. You want to share any message, you need want to share any message, you need want to share any message, you need attention. A well-crafted hook. Our attention. A well-crafted hook. Our attention. A well-crafted hook. Our belief is it lives at the intersection belief is it lives at the intersection belief is it lives at the intersection of faith and culture. Takes the wisdom of faith and culture. Takes the wisdom of faith and culture. Takes the wisdom of scripture for all people, for all of scripture for all people, for all of scripture for all people, for all time, and makes it accessible. And I time, and makes it accessible. And I time, and makes it accessible. And I think that the most cynical read on this think that the most cynical read on this think that the most cynical read on this objective is that it's just like this objective is that it's just like this objective is that it's just like this sensational engagement baiting kind of

sensational engagement baiting kind of sensational engagement baiting kind of objective. objective. objective. I just want to say I strongly disagree I just want to say I strongly disagree I just want to say I strongly disagree with that notion. But even if I were to with that notion. But even if I were to with that notion. But even if I were to accept that premise, okay, you're right. accept that premise, okay, you're right. accept that premise, okay, you're right. Like it's it's it's it's bad intentioned Like it's it's it's it's bad intentioned Like it's it's it's it's bad intentioned and it's not good for people that use and it's not good for people that use and it's not good for people that use social media. Like okay, if I'm to social media. Like okay, if I'm to social media. Like okay, if I'm to accept that premise, the bottom line is accept that premise, the bottom line is accept that premise, the bottom line is that we're still repurposing messages that we're still repurposing messages that we're still repurposing messages that are 20 30 40 minutes long. So, if that are 20 30 40 minutes long. So, if that are 20 30 40 minutes long. So, if we're taking a one or twom minute we're taking a one or twom minute we're taking a one or twom minute segment and posting them without hooks, segment and posting them without hooks, segment and posting them without hooks, like again, you're just nerfing. like again, you're just nerfing. like again, you're just nerfing. >> You're just jumping right >> You're just jumping right >> You're just jumping right >> the post. Like, it just you are just you >> the post. Like, it just you are just you >> the post. Like, it just you are just you may as well not publish it at all. The may as well not publish it at all. The may as well not publish it at all. The likelihood that your pastor in that likelihood that your pastor in that likelihood that your pastor in that moment started a perfect train of moment started a perfect train of moment started a perfect train of thought thought thought >> is so unlikely. >> is so unlikely. >> is so unlikely. >> I will say if you can get your pastor at >> I will say if you can get your pastor at >> I will say if you can get your pastor at the very beginning of telling a story, the very beginning of telling a story, the very beginning of telling a story, that is one way to work around this. The that is one way to work around this. The that is one way to work around this. The problem is that story then does need to problem is that story then does need to problem is that story then does need to get to like a climactic point that get to like a climactic point that get to like a climactic point that >> is linked to scripture. It can't just be >> is linked to scripture. It can't just be >> is linked to scripture. It can't just be an anecdote. And the likelihood that the an anecdote. And the likelihood that the an anecdote. And the likelihood that the pastor in a 40-minute message is doing pastor in a 40-minute message is doing pastor in a 40-minute message is doing that in a tight 60 to 120 seconds is that in a tight 60 to 120 seconds is that in a tight 60 to 120 seconds is unlikely. Maybe you push your sermon unlikely. Maybe you push your sermon unlikely. Maybe you push your sermon clips to 3 4 5 minutes. You do tests and clips to 3 4 5 minutes. You do tests and clips to 3 4 5 minutes. You do tests and you figure out that that works. But you figure out that that works. But you figure out that that works. But again, if we're just going to remove again, if we're just going to remove again, if we're just going to remove hooks, don't even publish the clip. I would don't even publish the clip. I would say, say, say, >> yeah, I mean that's that's where we have >> yeah, I mean that's that's where we have >> yeah, I mean that's that's where we have to be honest about posting online, which to be honest about posting online, which to be honest about posting online, which is to say like if I'm choosing to give is to say like if I'm choosing to give is to say like if I'm choosing to give effort to chop up this clip and post it effort to chop up this clip and post it effort to chop up this clip and post it online. If I'm posting anything online, online. If I'm posting anything online, online. If I'm posting anything online, it's because I want people to see it.

it's because I want people to see it. it's because I want people to see it. And maybe maybe I don't care about going And maybe maybe I don't care about going And maybe maybe I don't care about going viral, quote unquote viral for virality viral, quote unquote viral for virality viral, quote unquote viral for virality sake. I don't want to reach hundreds of sake. I don't want to reach hundreds of sake. I don't want to reach hundreds of thousands, millions of people. Maybe I thousands, millions of people. Maybe I thousands, millions of people. Maybe I just want to reach the 65 people who just want to reach the 65 people who just want to reach the 65 people who belong to my church or the 250 who belong to my church or the 250 who belong to my church or the 250 who belong to my church. But even if that's belong to my church. But even if that's belong to my church. But even if that's true, I still want to reach them and I true, I still want to reach them and I true, I still want to reach them and I still want to in that that fraction of a still want to in that that fraction of a still want to in that that fraction of a second of the the flick of the thumb as second of the the flick of the thumb as second of the the flick of the thumb as folks scroll through their Instagram folks scroll through their Instagram folks scroll through their Instagram feeds, I want to earn their attention feeds, I want to earn their attention feeds, I want to earn their attention for the 45, 60, for the 45, 60, for the 45, 60, 120 seconds of this sermon clip. And so, 120 seconds of this sermon clip. And so, 120 seconds of this sermon clip. And so, and we've been talking about stopping and we've been talking about stopping and we've been talking about stopping the scroll on the show and and through the scroll on the show and and through the scroll on the show and and through our work for for so long and it's gone our work for for so long and it's gone our work for for so long and it's gone through many different permutations. through many different permutations. through many different permutations. Right now we talk about using hooks Right now we talk about using hooks Right now we talk about using hooks because um short form video is is the because um short form video is is the because um short form video is is the dominant type of media on social media. dominant type of media on social media. dominant type of media on social media. Um but the the philosophy is the same is Um but the the philosophy is the same is Um but the the philosophy is the same is is we we are posting something and and is we we are posting something and and is we we are posting something and and for for for the sake of this for for for the sake of this for for for the sake of this conversation it's a nugget of the conversation it's a nugget of the conversation it's a nugget of the existential truth about the universe, existential truth about the universe, existential truth about the universe, about love, about God, about ourselves. about love, about God, about ourselves. about love, about God, about ourselves. We're posting something that that we We're posting something that that we We're posting something that that we want people to consume. We want people want people to consume. We want people want people to consume. We want people to see this. We think that it's going to to see this. We think that it's going to to see this. We think that it's going to add value to their lives. Maybe we think add value to their lives. Maybe we think add value to their lives. Maybe we think that it's going to encourage them to that it's going to encourage them to that it's going to encourage them to take a next step in their journey with take a next step in their journey with take a next step in their journey with Jesus. and we have to earn their Jesus. and we have to earn their Jesus. and we have to earn their attention because there are so many attention because there are so many attention because there are so many other things online, more things now other things online, more things now other things online, more things now than ever that are vying for their than ever that are vying for their than ever that are vying for their attention. And so I love what you've attention. And so I love what you've attention. And so I love what you've said about today on this show said about today on this show said about today on this show specifically about hooks. We know that specifically about hooks. We know that specifically about hooks. We know that they serve to to to stop the scroll and they serve to to to stop the scroll and they serve to to to stop the scroll and gain attention, but they also in gain attention, but they also in gain attention, but they also in specifically related to sermon clips, specifically related to sermon clips, specifically related to sermon clips, they serve to add context to this piece they serve to add context to this piece they serve to add context to this piece of content, this this monologue in so of content, this this monologue in so of content, this this monologue in so many cases that was delivered in a place

many cases that was delivered in a place many cases that was delivered in a place in a time to a group of people that is in a time to a group of people that is in a time to a group of people that is long in length. We're ser we're we're long in length. We're ser we're we're long in length. We're ser we're we're giving you context through the these giving you context through the these giving you context through the these three seconds so that you're not jumping three seconds so that you're not jumping three seconds so that you're not jumping in disoriented, but we're framing your in disoriented, but we're framing your in disoriented, but we're framing your expectation for what you're about to expectation for what you're about to expectation for what you're about to consume and really kind of like paving consume and really kind of like paving consume and really kind of like paving the runway for you to stick around for the runway for you to stick around for the runway for you to stick around for the next 60 seconds. So, I I I really do the next 60 seconds. So, I I I really do the next 60 seconds. So, I I I really do think that if we're honest, when we think that if we're honest, when we think that if we're honest, when we choose to post online, we want people's choose to post online, we want people's choose to post online, we want people's attention. We want people to consume attention. We want people to consume attention. We want people to consume what we're posting, what we're posting, what we're posting, >> which is like not a bad thing, >> which is like not a bad thing, >> which is like not a bad thing, >> right? Like if you claim to have the >> right? Like if you claim to have the >> right? Like if you claim to have the best story ever told, you need attention best story ever told, you need attention best story ever told, you need attention for people to hear it in any avenue. And for people to hear it in any avenue. And for people to hear it in any avenue. And it is a fine line, you know. Um, uh, I it is a fine line, you know. Um, uh, I it is a fine line, you know. Um, uh, I remember when when, um, the phrase remember when when, um, the phrase remember when when, um, the phrase clickbait became popular in the cultural clickbait became popular in the cultural clickbait became popular in the cultural lexicon. And when I started working in lexicon. And when I started working in lexicon. And when I started working in content creation, I realized, oh, the content creation, I realized, oh, the content creation, I realized, oh, the line between like writing a good email line between like writing a good email line between like writing a good email subject line and writing clickbait is subject line and writing clickbait is subject line and writing clickbait is really, really fine because I I want I really, really fine because I I want I really, really fine because I I want I want people to open this email, you want people to open this email, you want people to open this email, you know, I want people to read this blog know, I want people to read this blog know, I want people to read this blog post. I want people to stop on this post. I want people to stop on this post. I want people to stop on this Instagram post, but I don't want to be Instagram post, but I don't want to be Instagram post, but I don't want to be sensational sensational sensational um for them to do it. Uh that that would um for them to do it. Uh that that would um for them to do it. Uh that that would just be a transgression. And and so just be a transgression. And and so just be a transgression. And and so yeah, we're we're not really talking yeah, we're we're not really talking yeah, we're we're not really talking about clickbait here. We're just talking about clickbait here. We're just talking about clickbait here. We're just talking about about doing the thing that is about about doing the thing that is about about doing the thing that is required of us to get people's required of us to get people's required of us to get people's attention. Your pastor is doing this.

attention. Your pastor is doing this. attention. Your pastor is doing this. When your pastor chooses to tell an When your pastor chooses to tell an When your pastor chooses to tell an anecdote that fits nicely into the anecdote that fits nicely into the anecdote that fits nicely into the context of a sermon, that is a form of context of a sermon, that is a form of context of a sermon, that is a form of like of that that's a literary form of like of that that's a literary form of like of that that's a literary form of trying to to gain or reclaim attention trying to to gain or reclaim attention trying to to gain or reclaim attention maybe that you've lost 12 minutes into a maybe that you've lost 12 minutes into a maybe that you've lost 12 minutes into a sermon. And so you tell a joke or you sermon. And so you tell a joke or you sermon. And so you tell a joke or you ask a question or you tell a good story ask a question or you tell a good story ask a question or you tell a good story to maintain attention because this is to maintain attention because this is to maintain attention because this is the greatest story ever told. People, we the greatest story ever told. People, we the greatest story ever told. People, we believe people deserve to hear it. And believe people deserve to hear it. And believe people deserve to hear it. And so that's that that's the function of so that's that that's the function of so that's that that's the function of the hook in these social posts. And and the hook in these social posts. And and the hook in these social posts. And and I think if we're just honest about why I think if we're just honest about why I think if we're just honest about why we're posting, it's because we think we're posting, it's because we think we're posting, it's because we think people deserve to to read or listen to people deserve to to read or listen to people deserve to to read or listen to or watch what we're posting. Let's draw or watch what we're posting. Let's draw or watch what we're posting. Let's draw a parallel to traditional media. Let's a parallel to traditional media. Let's a parallel to traditional media. Let's imagine a newspaper. It's 30 pages front imagine a newspaper. It's 30 pages front imagine a newspaper. It's 30 pages front and back. Remove every story headline. and back. Remove every story headline. and back. Remove every story headline. Every headline is gone. Now imagine you Every headline is gone. Now imagine you Every headline is gone. Now imagine you sit down with the paper and you're like, sit down with the paper and you're like, sit down with the paper and you're like, "What is this story about?" You got to "What is this story about?" You got to "What is this story about?" You got to read like three paragraphs. Okay, that read like three paragraphs. Okay, that read like three paragraphs. Okay, that doesn't interest me. Go to the next doesn't interest me. Go to the next doesn't interest me. Go to the next page. Three paragraphs. That doesn't page. Three paragraphs. That doesn't page. Three paragraphs. That doesn't interest me. the headlines exist so that interest me. the headlines exist so that interest me. the headlines exist so that you can scan and find the thing that you can scan and find the thing that you can scan and find the thing that like interests you and is what you're like interests you and is what you're like interests you and is what you're looking for. looking for. looking for. >> That again is not misintentioned in any >> That again is not misintentioned in any >> That again is not misintentioned in any way. Now, the well-meaning way. Now, the well-meaning way. Now, the well-meaning interpretation of this founder's interpretation of this founder's interpretation of this founder's comments, I think, is that I want to comments, I think, is that I want to comments, I think, is that I want to avoid being sensational. I want to avoid avoid being sensational. I want to avoid avoid being sensational. I want to avoid following best practices of social at following best practices of social at following best practices of social at the cost of like my church's values and the cost of like my church's values and the cost of like my church's values and true DNA and voice.

true DNA and voice. true DNA and voice. >> Yes. So again, this is why I think you >> Yes. So again, this is why I think you >> Yes. So again, this is why I think you as a church should be doing this part as a church should be doing this part as a church should be doing this part yourself because if the stakes are truly yourself because if the stakes are truly yourself because if the stakes are truly that high, that high, that high, >> yeah, >> yeah, >> yeah, >> then trusting an AI to within one >> then trusting an AI to within one >> then trusting an AI to within one message understand your church's values, message understand your church's values, message understand your church's values, voice, and DNA and then accurately voice, and DNA and then accurately voice, and DNA and then accurately reflect that in a hook that is content reflect that in a hook that is content reflect that in a hook that is content generated from the transcript, but like generated from the transcript, but like generated from the transcript, but like is not repurposed from the transcript. is not repurposed from the transcript. is not repurposed from the transcript. has to be made from scratch has to be made from scratch has to be made from scratch >> versus you, the person that goes to the >> versus you, the person that goes to the >> versus you, the person that goes to the church doing it yourself. church doing it yourself. church doing it yourself. >> Like there are lots of things in the >> Like there are lots of things in the >> Like there are lots of things in the edit that we can use AI for, but that's edit that we can use AI for, but that's edit that we can use AI for, but that's like the one part we probably shouldn't like the one part we probably shouldn't like the one part we probably shouldn't use it for. use it for. use it for. >> Interestingly, >> Interestingly, >> Interestingly, >> that founders tool does not offer the >> that founders tool does not offer the >> that founders tool does not offer the ability to add hooks at all. ability to add hooks at all. ability to add hooks at all. >> So, the not so well-intentioned >> So, the not so well-intentioned >> So, the not so well-intentioned interpretation is like your tool cannot interpretation is like your tool cannot interpretation is like your tool cannot do this and so you're justifying why we do this and so you're justifying why we do this and so you're justifying why we shouldn't do it at all. shouldn't do it at all. shouldn't do it at all. >> I'm not saying that's what it is. Let's >> I'm not saying that's what it is. Let's >> I'm not saying that's what it is. Let's go with the well-meaning one which is go with the well-meaning one which is go with the well-meaning one which is like let's not be sensational. And like let's not be sensational. And like let's not be sensational. And that's why when we work with churches that's why when we work with churches that's why when we work with churches >> and to that it's yes and amen. >> and to that it's yes and amen. >> and to that it's yes and amen. >> Yes. I say to them I say look okay it is >> Yes. I say to them I say look okay it is >> Yes. I say to them I say look okay it is very important that you give us candid very important that you give us candid very important that you give us candid feedback in the first four to six weeks feedback in the first four to six weeks feedback in the first four to six weeks of working together.

of working together. of working together. >> Our goal is to understand your church's >> Our goal is to understand your church's >> Our goal is to understand your church's unique voice. Reflect that properly in a unique voice. Reflect that properly in a unique voice. Reflect that properly in a way that is also compelling because the way that is also compelling because the way that is also compelling because the wisdom of scripture should always be wisdom of scripture should always be wisdom of scripture should always be compelling but it needs to be compelling but it needs to be compelling but it needs to be intersected with your voice. And if you intersected with your voice. And if you intersected with your voice. And if you feel like, you know, that's not how we feel like, you know, that's not how we feel like, you know, that's not how we would say things, you we really want you would say things, you we really want you would say things, you we really want you to tell us, especially in these first to tell us, especially in these first to tell us, especially in these first four to six weeks as we're watching four to six weeks as we're watching four to six weeks as we're watching through the first four to six sermons through the first four to six sermons through the first four to six sermons and your editor's getting a feel for and your editor's getting a feel for and your editor's getting a feel for what type of church you are and what what type of church you are and what what type of church you are and what makes you special and what makes you makes you special and what makes you makes you special and what makes you unique. Whether we do that for you or unique. Whether we do that for you or unique. Whether we do that for you or you do it yourself, the human that goes you do it yourself, the human that goes you do it yourself, the human that goes to the church can do that. to the church can do that. to the church can do that. >> I don't think the AI can do that. It can >> I don't think the AI can do that. It can >> I don't think the AI can do that. It can do other things, which brings us into do other things, which brings us into do other things, which brings us into the edit portion. So, our experience, the edit portion. So, our experience, the edit portion. So, our experience, church platform number one had really church platform number one had really church platform number one had really good caption customization, which I good caption customization, which I good caption customization, which I really liked. As mentioned, a quarter of really liked. As mentioned, a quarter of really liked. As mentioned, a quarter of their clips did cut off mid-sentence. their clips did cut off mid-sentence. their clips did cut off mid-sentence. And then in terms of like how long the And then in terms of like how long the And then in terms of like how long the processing was, 30-ish minutes for processing was, 30-ish minutes for processing was, 30-ish minutes for sermon time need it took about 30-ish sermon time need it took about 30-ish sermon time need it took about 30-ish minutes for the sermon to be processed minutes for the sermon to be processed minutes for the sermon to be processed and then the clips were offered. and then the clips were offered. and then the clips were offered. >> Okay. >> Okay. >> Okay. >> Church platform number two, the tracking >> Church platform number two, the tracking >> Church platform number two, the tracking was a bit jittery. So, we use the auto was a bit jittery. So, we use the auto was a bit jittery. So, we use the auto tracking in Premiere or Resolve to keep tracking in Premiere or Resolve to keep tracking in Premiere or Resolve to keep the speaker in the center of the frame.

the speaker in the center of the frame. the speaker in the center of the frame. Works pretty well. This one had like Works pretty well. This one had like Works pretty well. This one had like this like shake. So, like it would like this like shake. So, like it would like this like shake. So, like it would like lock a pastor in and it would almost be lock a pastor in and it would almost be lock a pastor in and it would almost be like someone was holding a phone. It was like someone was holding a phone. It was like someone was holding a phone. It was just like shaking a little bit, which I just like shaking a little bit, which I just like shaking a little bit, which I found distracting. Um, it took a very found distracting. Um, it took a very found distracting. Um, it took a very long time to process and we'll get into long time to process and we'll get into long time to process and we'll get into specific times as well, especially for specific times as well, especially for specific times as well, especially for longer clips. Church Platform 3, the longer clips. Church Platform 3, the longer clips. Church Platform 3, the process for exporting it was a bit process for exporting it was a bit process for exporting it was a bit tedious. You had to process the clip tedious. You had to process the clip tedious. You had to process the clip first and then export it from there. And first and then export it from there. And first and then export it from there. And it also took a very long time to process it also took a very long time to process it also took a very long time to process clips for export. That's probably not clips for export. That's probably not clips for export. That's probably not like surprising. Like you're using a like surprising. Like you're using a like surprising. Like you're using a browser. Yeah. To do all this video browser. Yeah. To do all this video browser. Yeah. To do all this video editing where you'd normally use like editing where you'd normally use like editing where you'd normally use like the actual app or the program on your the actual app or the program on your the actual app or the program on your computer which could harness the full computer which could harness the full computer which could harness the full power of the computer's power of the computer's power of the computer's >> uh processing ability itself. And then >> uh processing ability itself. And then >> uh processing ability itself. And then for Opus uh tracking did sometimes have for Opus uh tracking did sometimes have for Opus uh tracking did sometimes have to be manually set. We talked about just to be manually set. We talked about just to be manually set. We talked about just ey lines and overlapping and all that ey lines and overlapping and all that ey lines and overlapping and all that stuff. Uh but the the editor itself was stuff. Uh but the the editor itself was stuff. Uh but the the editor itself was pretty good. You know it was no pretty good. You know it was no pretty good. You know it was no Premiere, it was no Resolve, but like Premiere, it was no Resolve, but like Premiere, it was no Resolve, but like >> you think it's the most robust like just >> you think it's the most robust like just >> you think it's the most robust like just generally. generally. generally. >> Yeah. Yeah. Yeah. And the nice thing was >> Yeah. Yeah. Yeah. And the nice thing was >> Yeah. Yeah. Yeah. And the nice thing was you could cut sections manually and crop you could cut sections manually and crop you could cut sections manually and crop in on shots. So like if there was an in on shots. So like if there was an in on shots. So like if there was an issue within a clip, you could make issue within a clip, you could make issue within a clip, you could make those those those >> without having to to export the clip, >> without having to to export the clip, >> without having to to export the clip, bring it into Resolve, and then tidy it bring it into Resolve, and then tidy it bring it into Resolve, and then tidy it up later.

up later. up later. >> Yeah, exactly. Um you could also set >> Yeah, exactly. Um you could also set >> Yeah, exactly. Um you could also set target total clip duration, which was target total clip duration, which was target total clip duration, which was kind of cool. That's nice. kind of cool. That's nice. kind of cool. That's nice. >> So if you're like, okay, I want to >> So if you're like, okay, I want to >> So if you're like, okay, I want to experiment with some like 30 second experiment with some like 30 second experiment with some like 30 second ones. I want to experiment with some 90 ones. I want to experiment with some 90 ones. I want to experiment with some 90 second ones, you could do that. All of second ones, you could do that. All of second ones, you could do that. All of the tools, big indictment for me, had no the tools, big indictment for me, had no the tools, big indictment for me, had no audio processing, had no ability to audio processing, had no ability to audio processing, had no ability to automatically like punch in or punch automatically like punch in or punch automatically like punch in or punch out, and did not remove silences. out, and did not remove silences. out, and did not remove silences. >> These are three of the most important >> These are three of the most important >> These are three of the most important edits we make on any sermon clip. Yeah, edits we make on any sermon clip. Yeah, edits we make on any sermon clip. Yeah, >> audio processing number one. This is >> audio processing number one. This is >> audio processing number one. This is where AI shines. Okay, I love using AI where AI shines. Okay, I love using AI where AI shines. Okay, I love using AI tools for things like this because I can tools for things like this because I can tools for things like this because I can >> and we have been for a long time. We've >> and we have been for a long time. We've >> and we have been for a long time. We've shared our exact formula for using shared our exact formula for using shared our exact formula for using offonic.com to take audio and then make offonic.com to take audio and then make offonic.com to take audio and then make it pristine irrespective of where it was it pristine irrespective of where it was it pristine irrespective of where it was first captured. So these tools would first captured. So these tools would first captured. So these tools would export and the audio is trash. Like export and the audio is trash. Like export and the audio is trash. Like guys, like why are we not injecting an guys, like why are we not injecting an guys, like why are we not injecting an AI tool into these platforms to like AI tool into these platforms to like AI tool into these platforms to like shine this up like Resolve has it, shine this up like Resolve has it, shine this up like Resolve has it, Premiere has it built in, use Aonic, Premiere has it built in, use Aonic, Premiere has it built in, use Aonic, like there's ways to do this where and like there's ways to do this where and like there's ways to do this where and it wouldn't do it. It's like okay, it wouldn't do it. It's like okay, it wouldn't do it. It's like okay, that's now again another extra step. No that's now again another extra step. No that's now again another extra step. No punching in, punching out or removing punching in, punching out or removing punching in, punching out or removing silences. The cadence of content online silences. The cadence of content online silences. The cadence of content online is very different from the cadence of a is very different from the cadence of a is very different from the cadence of a preacher on a Sunday morning.

preacher on a Sunday morning. preacher on a Sunday morning. >> If you compare the cadence of a preacher >> If you compare the cadence of a preacher >> If you compare the cadence of a preacher on a Sunday morning appropriately on a Sunday morning appropriately on a Sunday morning appropriately communicating to their congregation in communicating to their congregation in communicating to their congregation in the building, Yeah. the building, Yeah. the building, Yeah. >> it will sound like.5 speed relative to >> it will sound like.5 speed relative to >> it will sound like.5 speed relative to what you hear on social media. So what what you hear on social media. So what what you hear on social media. So what we do to make sure that it doesn't sound we do to make sure that it doesn't sound we do to make sure that it doesn't sound like your pastor's speaking at like a like your pastor's speaking at like a like your pastor's speaking at like a mile a minute and thus creating more mile a minute and thus creating more mile a minute and thus creating more reason for people to swipe swipe away reason for people to swipe swipe away reason for people to swipe swipe away because like it's just grading will because like it's just grading will because like it's just grading will remove silences but also like the ums remove silences but also like the ums remove silences but also like the ums and like the filler words to make sure and like the filler words to make sure and like the filler words to make sure that the cadence is snappy and the that the cadence is snappy and the that the cadence is snappy and the editing moves and so that we can fill in editing moves and so that we can fill in editing moves and so that we can fill in as much of the good scripture wisdom and as much of the good scripture wisdom and as much of the good scripture wisdom and the story and the exposition that's the story and the exposition that's the story and the exposition that's happening in that time and we're not happening in that time and we're not happening in that time and we're not wasting it. Now that doesn't mean we wasting it. Now that doesn't mean we wasting it. Now that doesn't mean we won't hold a silence. won't hold a silence. won't hold a silence. >> Yes, >> Yes, >> Yes, >> pregnant pause. Everyone loves it. And >> pregnant pause. Everyone loves it. And >> pregnant pause. Everyone loves it. And that like honestly that's where the that like honestly that's where the that like honestly that's where the human element comes in, right? Is like human element comes in, right? Is like human element comes in, right? Is like that there is a human editor who's in that there is a human editor who's in that there is a human editor who's in relationship with that church in our relationship with that church in our relationship with that church in our case in the case of social sermons on case in the case of social sermons on case in the case of social sermons on the other end and can sense when it's the other end and can sense when it's the other end and can sense when it's appropriate to include a pregnant pause appropriate to include a pregnant pause appropriate to include a pregnant pause into a sermon clip. Um, I I must say I'm into a sermon clip. Um, I I must say I'm into a sermon clip. Um, I I must say I'm so glad we're talking about this point so glad we're talking about this point so glad we're talking about this point here and kind of pulling back the here and kind of pulling back the here and kind of pulling back the curtain a little bit because for many curtain a little bit because for many curtain a little bit because for many folks listening to the show, they folks listening to the show, they folks listening to the show, they of course there there's like varied of course there there's like varied of course there there's like varied skill levels when it comes to video skill levels when it comes to video skill levels when it comes to video editing and putting together sermon editing and putting together sermon editing and putting together sermon reels and and I'm confident that there reels and and I'm confident that there reels and and I'm confident that there are folks listening to the show who see are folks listening to the show who see are folks listening to the show who see the sermon reels that come across our the sermon reels that come across our the sermon reels that come across our explore page and then they look at explore page and then they look at explore page and then they look at theirs and they wonder like why don't theirs and they wonder like why don't theirs and they wonder like why don't these feel the same? And and forget these feel the same? And and forget these feel the same? And and forget about the hook. We've talked at length about the hook. We've talked at length about the hook. We've talked at length about the hook, but talking about about the hook, but talking about about the hook, but talking about removing um silences and ums and um

removing um silences and ums and um removing um silences and ums and um punching in and out with a camera, those punching in and out with a camera, those punching in and out with a camera, those are are are >> which can cover up those cuts. >> which can cover up those cuts. >> which can cover up those cuts. >> Exactly. Those are video editing um >> Exactly. Those are video editing um >> Exactly. Those are video editing um tricks that if you don't know them would tricks that if you don't know them would tricks that if you don't know them would probably be go like unpersceived. You probably be go like unpersceived. You probably be go like unpersceived. You may not notice, but that in so many ways may not notice, but that in so many ways may not notice, but that in so many ways is um contributes to the final product is um contributes to the final product is um contributes to the final product and in a lot of ways the success of and in a lot of ways the success of and in a lot of ways the success of these types of clips online. You said it these types of clips online. You said it these types of clips online. You said it very well. The pace of a short form very well. The pace of a short form very well. The pace of a short form video is so much different than the pace video is so much different than the pace video is so much different than the pace of uh a sermon in a church. They're both of uh a sermon in a church. They're both of uh a sermon in a church. They're both appropriate for appropriate for appropriate for where they are delivered, but they are where they are delivered, but they are where they are delivered, but they are different. And so to take the sermon and different. And so to take the sermon and different. And so to take the sermon and repurpose it to post online, it needs to repurpose it to post online, it needs to repurpose it to post online, it needs to be tied it up a little bit. And so I'm be tied it up a little bit. And so I'm be tied it up a little bit. And so I'm so glad that that you hit um those two so glad that that you hit um those two so glad that that you hit um those two little bits and kind of pulled back the little bits and kind of pulled back the little bits and kind of pulled back the curtain. like, yeah, we cut out the the curtain. like, yeah, we cut out the the curtain. like, yeah, we cut out the the the the little silences in between words the the little silences in between words the the little silences in between words and we cut out the filler words and and we cut out the filler words and and we cut out the filler words and that's why these clips end up feeling that's why these clips end up feeling that's why these clips end up feeling the way they do online. Um, that's a tip the way they do online. Um, that's a tip the way they do online. Um, that's a tip that many folks probably don't didn't that many folks probably don't didn't that many folks probably don't didn't already know. already know. already know. >> And the other part, which like this is >> And the other part, which like this is >> And the other part, which like this is the part that can make it truly work, is the part that can make it truly work, is the part that can make it truly work, is we'll move parts of the sermon around.

we'll move parts of the sermon around. we'll move parts of the sermon around. Yes. Because like if you have let's say Yes. Because like if you have let's say Yes. Because like if you have let's say like a two-minute story like we need to like a two-minute story like we need to like a two-minute story like we need to make that like 45 seconds and then like make that like 45 seconds and then like make that like 45 seconds and then like the punctuating point from the wisdom of the punctuating point from the wisdom of the punctuating point from the wisdom of scripture comes like 3 minutes later in scripture comes like 3 minutes later in scripture comes like 3 minutes later in the message it's okay well we need to the message it's okay well we need to the message it's okay well we need to cut this part and then bring that part cut this part and then bring that part cut this part and then bring that part here because this needs to be a coherent here because this needs to be a coherent here because this needs to be a coherent >> story that we're telling the I get that >> story that we're telling the I get that >> story that we're telling the I get that part that the AI doesn't do. I totally part that the AI doesn't do. I totally part that the AI doesn't do. I totally understand like that is advanced stuff understand like that is advanced stuff understand like that is advanced stuff but that is also where like the human but that is also where like the human but that is also where like the human can understand the message can can understand the message can can understand the message can understand like this point exists to understand like this point exists to understand like this point exists to illustrate this portion of scripture. illustrate this portion of scripture. illustrate this portion of scripture. They are not within an arms reach in They are not within an arms reach in They are not within an arms reach in this like 30 minute timeline. But I can this like 30 minute timeline. But I can this like 30 minute timeline. But I can absolutely use this as the alley to this absolutely use this as the alley to this absolutely use this as the alley to this oop and create a 60-second clip that oop and create a 60-second clip that oop and create a 60-second clip that gets people anchored in the right spot gets people anchored in the right spot gets people anchored in the right spot with the hook at the beginning and then with the hook at the beginning and then with the hook at the beginning and then leads them to where they need to be and leads them to where they need to be and leads them to where they need to be and actually fulfills the promise of the actually fulfills the promise of the actually fulfills the promise of the hook because that's the other thing that hook because that's the other thing that hook because that's the other thing that you don't want to do. You make this you don't want to do. You make this you don't want to do. You make this compelling hook and this is a total compelling hook and this is a total compelling hook and this is a total reason to like, you know, avoid using reason to like, you know, avoid using reason to like, you know, avoid using sensational hooks, especially you make sensational hooks, especially you make sensational hooks, especially you make this big promise and like the hook never this big promise and like the hook never this big promise and like the hook never even follows through on the promise even follows through on the promise even follows through on the promise being made. Let's move to the final being made. Let's move to the final being made. Let's move to the final category. This is the time category. This is the time category. This is the time because I think at the crux of why because I think at the crux of why because I think at the crux of why churches use these AI tools is this.

churches use these AI tools is this. churches use these AI tools is this. The time it takes is just like I don't The time it takes is just like I don't The time it takes is just like I don't have it. have it. have it. >> Brady, you say that it's important to be >> Brady, you say that it's important to be >> Brady, you say that it's important to be active on social. You say that sermon active on social. You say that sermon active on social. You say that sermon clips are some of the best ways to do clips are some of the best ways to do clips are some of the best ways to do it. I agree because I'm repurposing it. I agree because I'm repurposing it. I agree because I'm repurposing content already made. So, I'm saving content already made. So, I'm saving content already made. So, I'm saving time there. I don't have time to like time there. I don't have time to like time there. I don't have time to like create these myself. So, I'm going to create these myself. So, I'm going to create these myself. So, I'm going to use an AI tool. when we used the AI use an AI tool. when we used the AI use an AI tool. when we used the AI tools, tools, tools, we weren't really saving that much time. we weren't really saving that much time. we weren't really saving that much time. And this was one of the biggest like And this was one of the biggest like And this was one of the biggest like revelations to us. So, let's talk about revelations to us. So, let's talk about revelations to us. So, let's talk about where we're saving time with these AI where we're saving time with these AI where we're saving time with these AI tools, where we're losing time, and tools, where we're losing time, and tools, where we're losing time, and where tasks are just time neutral. where tasks are just time neutral. where tasks are just time neutral. >> Where we're saving time is really only >> Where we're saving time is really only >> Where we're saving time is really only in the selection of the clips. What in the selection of the clips. What in the selection of the clips. What these AI tools can do is you can put in these AI tools can do is you can put in these AI tools can do is you can put in a 30, 60, 90 minute message and then a 30, 60, 90 minute message and then a 30, 60, 90 minute message and then within some amount of time it can spit within some amount of time it can spit within some amount of time it can spit out all of these parts that it's chosen. out all of these parts that it's chosen. out all of these parts that it's chosen. >> Now those are really just like markers >> Now those are really just like markers >> Now those are really just like markers in and outs of the message. in and outs of the message. in and outs of the message. >> Some of them are ending mid-sentence, >> Some of them are ending mid-sentence, >> Some of them are ending mid-sentence, but that is way faster but that is way faster but that is way faster >> than you having to watch through the >> than you having to watch through the >> than you having to watch through the message and then choosing them yourself.

message and then choosing them yourself. message and then choosing them yourself. >> Yeah. >> Yeah. >> Yeah. Where are we losing time? The exports Where are we losing time? The exports Where are we losing time? The exports was the big one. was the big one. was the big one. >> So, Opus took four times longer than >> So, Opus took four times longer than >> So, Opus took four times longer than Premiere on the same computer. Church Premiere on the same computer. Church Premiere on the same computer. Church platform 1 took 30 minutes to process platform 1 took 30 minutes to process platform 1 took 30 minutes to process the sermon and then the clips were the sermon and then the clips were the sermon and then the clips were downloaded instantly. If you're going to downloaded instantly. If you're going to downloaded instantly. If you're going to like process the sermon for 30 minutes, like process the sermon for 30 minutes, like process the sermon for 30 minutes, just watch it. just watch it. just watch it. >> Watch it on 1.25 speed like and do the >> Watch it on 1.25 speed like and do the >> Watch it on 1.25 speed like and do the work. work. work. >> Um, Church Platform 2 took 20 times >> Um, Church Platform 2 took 20 times >> Um, Church Platform 2 took 20 times longer to export and Church Platform 3 longer to export and Church Platform 3 longer to export and Church Platform 3 took 17 times longer to export. So, like took 17 times longer to export. So, like took 17 times longer to export. So, like now a single export, assuming you got now a single export, assuming you got now a single export, assuming you got the clip right, is no big deal, right? the clip right, is no big deal, right? the clip right, is no big deal, right? Like, Like, Like, >> okay, Premiere can export it in 30 >> okay, Premiere can export it in 30 >> okay, Premiere can export it in 30 seconds and this one is going to take seconds and this one is going to take seconds and this one is going to take like 5 minutes, whatever. No big deal. like 5 minutes, whatever. No big deal. like 5 minutes, whatever. No big deal. >> I'll let it run in the background. It is >> I'll let it run in the background. It is >> I'll let it run in the background. It is running in the browser. So, it's using a running in the browser. So, it's using a running in the browser. So, it's using a lot of your browser ability. And I don't lot of your browser ability. And I don't lot of your browser ability. And I don't know about you, have you ever tried to know about you, have you ever tried to know about you, have you ever tried to upload something through a browser, the upload something through a browser, the upload something through a browser, the upload's working, and then you go back upload's working, and then you go back upload's working, and then you go back to the tab and it's like it's a blank to the tab and it's like it's a blank to the tab and it's like it's a blank tab like and you're like, "Okay, like if tab like and you're like, "Okay, like if tab like and you're like, "Okay, like if this worked, it'd be fine. I have to this worked, it'd be fine. I have to this worked, it'd be fine. I have to start it all over again." and then you start it all over again." and then you start it all over again." and then you just end up using the Dropbox folder just end up using the Dropbox folder just end up using the Dropbox folder because the Dropbox program in your app because the Dropbox program in your app because the Dropbox program in your app because the browser is because the browser is because the browser is >> that's if it works the first time.

>> that's if it works the first time. >> that's if it works the first time. >> In video editing, the reason export time >> In video editing, the reason export time >> In video editing, the reason export time matters so much is like yes, if you're matters so much is like yes, if you're matters so much is like yes, if you're doing a ton of batch videos, but if doing a ton of batch videos, but if doing a ton of batch videos, but if you're working on one video and then you you're working on one video and then you you're working on one video and then you have to go back, you're like, oh, we had have to go back, you're like, oh, we had have to go back, you're like, oh, we had to make this one change and you edit to make this one change and you edit to make this one change and you edit again or if you're doing eight sermon again or if you're doing eight sermon again or if you're doing eight sermon clips and every and this type of time clips and every and this type of time clips and every and this type of time stacks up and this is one of those stacks up and this is one of those stacks up and this is one of those things where you're like, oh, I'm saving things where you're like, oh, I'm saving things where you're like, oh, I'm saving all this time and on the back end you're all this time and on the back end you're all this time and on the back end you're losing all this time. And then there's losing all this time. And then there's losing all this time. And then there's where is time neutral tracking. You have where is time neutral tracking. You have where is time neutral tracking. You have to manually set it because it's not to manually set it because it's not to manually set it because it's not doing it reliably well in these tools. doing it reliably well in these tools. doing it reliably well in these tools. And sometimes in Premiere and Resolve, And sometimes in Premiere and Resolve, And sometimes in Premiere and Resolve, we get like a pastor like has a we get like a pastor like has a we get like a pastor like has a whiteboard and like the AI is like, "Oh, whiteboard and like the AI is like, "Oh, whiteboard and like the AI is like, "Oh, that whiteboard is a person." No, no, that whiteboard is a person." No, no, that whiteboard is a person." No, no, no, it's not. So like we'll have to no, it's not. So like we'll have to no, it's not. So like we'll have to manually set it in Premiere or Resolve manually set it in Premiere or Resolve manually set it in Premiere or Resolve sometimes. sometimes. sometimes. >> Captions, >> Captions, >> Captions, audio processing, and by captions, I audio processing, and by captions, I audio processing, and by captions, I mean like making sure they're in the mean like making sure they're in the mean like making sure they're in the right spot. It'll auto caption it for right spot. It'll auto caption it for right spot. It'll auto caption it for you, but then you might have to move it. you, but then you might have to move it. you, but then you might have to move it. But whether you're using Resolve or But whether you're using Resolve or But whether you're using Resolve or Premiere, the auto captions work great. Premiere, the auto captions work great. Premiere, the auto captions work great. They can create them. They're almost They can create them. They're almost They can create them. They're almost never wrong these days. Placement, sure, never wrong these days. Placement, sure, never wrong these days. Placement, sure, but they're getting it every all right. but they're getting it every all right. but they're getting it every all right. Audio processing, Audio processing, Audio processing, >> either tool, that's not saving you any >> either tool, that's not saving you any >> either tool, that's not saving you any time. Punching in and out, not saving time. Punching in and out, not saving time. Punching in and out, not saving you any time. Removing silences, and you any time. Removing silences, and you any time. Removing silences, and depending on the tool, adding the hooks depending on the tool, adding the hooks depending on the tool, adding the hooks at all. So now, what we're talking about at all. So now, what we're talking about at all. So now, what we're talking about is it's saving time by picking the is it's saving time by picking the is it's saving time by picking the clips. We're losing time on exporting clips. We're losing time on exporting clips. We're losing time on exporting the clips, and we're time neutral on all the clips, and we're time neutral on all the clips, and we're time neutral on all of these other tasks.

of these other tasks. of these other tasks. I would also argue that you're maybe not I would also argue that you're maybe not I would also argue that you're maybe not time neutral because you have to use two time neutral because you have to use two time neutral because you have to use two different tools, right, to do those different tools, right, to do those different tools, right, to do those things. And then that introduced the things. And then that introduced the things. And then that introduced the idea of these extra costs. And this one idea of these extra costs. And this one idea of these extra costs. And this one is like I think probably a dealbreaker is like I think probably a dealbreaker is like I think probably a dealbreaker for a lot of churches. Premiere or for a lot of churches. Premiere or for a lot of churches. Premiere or Resolve. Resolve is free. Resolve. Resolve is free. Resolve. Resolve is free. >> Or it's $2.99 for a license, one time >> Or it's $2.99 for a license, one time >> Or it's $2.99 for a license, one time forever. forever. forever. >> Yeah. >> Yeah. >> Yeah. >> Premiere has a monthly cost. Both of >> Premiere has a monthly cost. Both of >> Premiere has a monthly cost. Both of them can edit any video you need ever. them can edit any video you need ever. them can edit any video you need ever. These tools, let's say, are 20 bucks a These tools, let's say, are 20 bucks a These tools, let's say, are 20 bucks a month, 30 bucks a month, 50 bucks a month, 30 bucks a month, 50 bucks a month, 30 bucks a month, 50 bucks a month, 70 b a month. They differ month, 70 b a month. They differ month, 70 b a month. They differ depending on what you want to do. depending on what you want to do. depending on what you want to do. >> They can only repurpose sermon clips or >> They can only repurpose sermon clips or >> They can only repurpose sermon clips or if you have a church podcast into or if you have a church podcast into or if you have a church podcast into or sermons, church podcast into clips. sermons, church podcast into clips. sermons, church podcast into clips. >> So now you're paying an extra cost for a >> So now you're paying an extra cost for a >> So now you're paying an extra cost for a hyper specific tool that if you're going hyper specific tool that if you're going hyper specific tool that if you're going to optimize or at least just add a hook, to optimize or at least just add a hook, to optimize or at least just add a hook, >> you still have to use one of the other >> you still have to use one of the other >> you still have to use one of the other tools. tools. tools. >> Right. Right. >> Right. Right. >> Right. Right. All of that aside, there is one crucial All of that aside, there is one crucial All of that aside, there is one crucial thing to me that matters more than any thing to me that matters more than any thing to me that matters more than any of that and that is this simple question of that and that is this simple question of that and that is this simple question of we want to use AI in our creative of we want to use AI in our creative of we want to use AI in our creative productivity in our creative workflow.

productivity in our creative workflow. productivity in our creative workflow. Absolutely no arguments there. We are Absolutely no arguments there. We are Absolutely no arguments there. We are all going to have to decide what parts all going to have to decide what parts all going to have to decide what parts of our creative workflow are we willing of our creative workflow are we willing of our creative workflow are we willing to outsource to the AIS and which ones to outsource to the AIS and which ones to outsource to the AIS and which ones are we like I need to do this myself. M are we like I need to do this myself. M are we like I need to do this myself. M >> going back to the idea that the outcome >> going back to the idea that the outcome >> going back to the idea that the outcome and distribution of a social post 80% is and distribution of a social post 80% is and distribution of a social post 80% is derived from the hook. That's like what derived from the hook. That's like what derived from the hook. That's like what I have found to be true. I have found to be true. I have found to be true. >> Yeah, >> Yeah, >> Yeah, >> that's what is common and generally >> that's what is common and generally >> that's what is common and generally agreed upon knowledge in the world of agreed upon knowledge in the world of agreed upon knowledge in the world of social media across all industries. social media across all industries. social media across all industries. >> If that's true, that is going to be one >> If that's true, that is going to be one >> If that's true, that is going to be one of the very very last things that I ever of the very very last things that I ever of the very very last things that I ever outsource to an AI because the stakes outsource to an AI because the stakes outsource to an AI because the stakes are too high. This is not about me not are too high. This is not about me not are too high. This is not about me not using AI tools. I will 10 times out of using AI tools. I will 10 times out of using AI tools. I will 10 times out of 10 use an AI tool to clean up the audio 10 use an AI tool to clean up the audio 10 use an AI tool to clean up the audio from a mic that like isn't perfect from a mic that like isn't perfect from a mic that like isn't perfect rather than pay for an audio engineer to rather than pay for an audio engineer to rather than pay for an audio engineer to do it. Could an audio engineer do do it. Could an audio engineer do do it. Could an audio engineer do better? Of course they could. better? Of course they could. better? Of course they could. >> Maybe the AI does 75% good and the audio >> Maybe the AI does 75% good and the audio >> Maybe the AI does 75% good and the audio engineer does 100% good. engineer does 100% good. engineer does 100% good. >> But it won't make a difference at all if >> But it won't make a difference at all if >> But it won't make a difference at all if you listen to this podcast or not. The you listen to this podcast or not. The you listen to this podcast or not. The 75% good audio or 80 whatever it is on 75% good audio or 80 whatever it is on 75% good audio or 80 whatever it is on the YouTube video or on the real the YouTube video or on the real the YouTube video or on the real >> doesn't affect your enjoyment or ability >> doesn't affect your enjoyment or ability >> doesn't affect your enjoyment or ability to listen to it whatsoever. It is faster to listen to it whatsoever. It is faster to listen to it whatsoever. It is faster and it is cheaper, and it is cheaper, and it is cheaper, >> right? So, the stakes don't exist. Like, >> right? So, the stakes don't exist. Like, >> right? So, the stakes don't exist. Like, why am I going to pay someone to caption why am I going to pay someone to caption why am I going to pay someone to caption a video when an AI will get it? Even if a video when an AI will get it? Even if a video when an AI will get it? Even if it got one out of every hundred words it got one out of every hundred words it got one out of every hundred words wrong, it would still be worth doing it wrong, it would still be worth doing it wrong, it would still be worth doing it that way.

that way. that way. >> There's no stakes on like, yes, I might >> There's no stakes on like, yes, I might >> There's no stakes on like, yes, I might have one person that goes like, "Oh, it have one person that goes like, "Oh, it have one person that goes like, "Oh, it was there instead of there, idiot." was there instead of there, idiot." was there instead of there, idiot." Like, there might be one person that Like, there might be one person that Like, there might be one person that does that, but it won't affect the does that, but it won't affect the does that, but it won't affect the distribution. But again, you could nerf distribution. But again, you could nerf distribution. But again, you could nerf an entire post, cut it off at its knees an entire post, cut it off at its knees an entire post, cut it off at its knees if you don't inject a hook, and you if you don't inject a hook, and you if you don't inject a hook, and you don't make it good. Or even worse, you don't make it good. Or even worse, you don't make it good. Or even worse, you could misrepresent your church's could misrepresent your church's could misrepresent your church's identity, values, theology because you identity, values, theology because you identity, values, theology because you let an AI try to write a sensational let an AI try to write a sensational let an AI try to write a sensational hook that doesn't at all reflect who you hook that doesn't at all reflect who you hook that doesn't at all reflect who you are as a church. The stakes are so high are as a church. The stakes are so high are as a church. The stakes are so high on that that that part is not something on that that that part is not something on that that that part is not something I'm ever willing to outsource. I'm ever willing to outsource. I'm ever willing to outsource. >> That's such a valuable idea >> That's such a valuable idea >> That's such a valuable idea because we for years have referred to because we for years have referred to because we for years have referred to your church website as your virtual your church website as your virtual your church website as your virtual front door. And it has been and it front door. And it has been and it front door. And it has been and it essentially still is. But now we are essentially still is. But now we are essentially still is. But now we are going through this transition period going through this transition period going through this transition period where we are beginning to see an where we are beginning to see an where we are beginning to see an experience that your church Instagram experience that your church Instagram experience that your church Instagram may be your truest first virtual front may be your truest first virtual front may be your truest first virtual front door. folks, younger folks, folks door. folks, younger folks, folks door. folks, younger folks, folks googling church near me in Santa Monica googling church near me in Santa Monica googling church near me in Santa Monica or wherever. They're finding your your or wherever. They're finding your your or wherever. They're finding your your church is being surfaced in a Google church is being surfaced in a Google church is being surfaced in a Google result or a chat GPT result and your result or a chat GPT result and your result or a chat GPT result and your Google My Business profile is showing up Google My Business profile is showing up Google My Business profile is showing up there and they're clicking right onto there and they're clicking right onto there and they're clicking right onto your social handles because they want to your social handles because they want to your social handles because they want to see what you look like. They're clicking see what you look like. They're clicking see what you look like. They're clicking on your website and they're immediately on your website and they're immediately on your website and they're immediately scrolling down to the footer to click on scrolling down to the footer to click on scrolling down to the footer to click on your social handles because they want to your social handles because they want to your social handles because they want to see what you look like. And so now and see what you look like. And so now and see what you look like. And so now and and search on Instagram as an app itself and search on Instagram as an app itself and search on Instagram as an app itself is really evolving and becoming um more is really evolving and becoming um more is really evolving and becoming um more useful for searching churches near me

useful for searching churches near me useful for searching churches near me and Santa Monica. And so we're seeing and Santa Monica. And so we're seeing and Santa Monica. And so we're seeing that these these social spaces where we that these these social spaces where we that these these social spaces where we are posting these sermon clips are being are posting these sermon clips are being are posting these sermon clips are being trafficked as but by by folks looking trafficked as but by by folks looking trafficked as but by by folks looking for churches in your area um in an for churches in your area um in an for churches in your area um in an increasing way where it used to really increasing way where it used to really increasing way where it used to really be predominantly your church's website. be predominantly your church's website. be predominantly your church's website. And so your sermon clips that you post And so your sermon clips that you post And so your sermon clips that you post on Instagram or on Tik Tok or on on Instagram or on Tik Tok or on on Instagram or on Tik Tok or on Facebook reels as a reflection of your Facebook reels as a reflection of your Facebook reels as a reflection of your community and uh and the stakes of them community and uh and the stakes of them community and uh and the stakes of them being an honest reflection, a true being an honest reflection, a true being an honest reflection, a true reflection of your community, your your reflection of your community, your your reflection of your community, your your pastor, your preaching, your teaching, pastor, your preaching, your teaching, pastor, your preaching, your teaching, those stakes are higher than ever. So those stakes are higher than ever. So those stakes are higher than ever. So conclusion, I uh conclusion, I uh conclusion, I uh third annual test and you get to the end third annual test and you get to the end third annual test and you get to the end of it. I asked my team to basically of it. I asked my team to basically of it. I asked my team to basically share all their observations and it was share all their observations and it was share all their observations and it was our lead at social sermons that did all our lead at social sermons that did all our lead at social sermons that did all these tests. So he's the one that like these tests. So he's the one that like these tests. So he's the one that like is working with churches every single is working with churches every single is working with churches every single week. And I was like hey can this work week. And I was like hey can this work week. And I was like hey can this work for us and like it was unequivocally for us and like it was unequivocally for us and like it was unequivocally like no we cannot in good conscience like no we cannot in good conscience like no we cannot in good conscience offer a powered by AI tier at social offer a powered by AI tier at social offer a powered by AI tier at social sermons even if it is like you know sermons even if it is like you know sermons even if it is like you know considerably less expensive because like considerably less expensive because like considerably less expensive because like it would have we would have to have so it would have we would have to have so it would have we would have to have so much like cognitive dissonance between much like cognitive dissonance between much like cognitive dissonance between what we claim and what we deliver that what we claim and what we deliver that what we claim and what we deliver that like okay we're just like okay we're just like okay we're just >> we we want to be people of integrity.

>> we we want to be people of integrity. >> we we want to be people of integrity. Like that's obviously like a non-starter Like that's obviously like a non-starter Like that's obviously like a non-starter for churches specifically. I'm not for churches specifically. I'm not for churches specifically. I'm not convinced it's going to save you any convinced it's going to save you any convinced it's going to save you any time. It's a specialized paid app, time. It's a specialized paid app, time. It's a specialized paid app, meaning if you're paying for it to edit meaning if you're paying for it to edit meaning if you're paying for it to edit your sermon clips, it's not also going your sermon clips, it's not also going your sermon clips, it's not also going to edit like your other church videos. to edit like your other church videos. to edit like your other church videos. So, it's going to be an added cost So, it's going to be an added cost So, it's going to be an added cost probably. probably. probably. We'll do our own tests again next year. We'll do our own tests again next year. We'll do our own tests again next year. Uh, but as right now, like not only was Uh, but as right now, like not only was Uh, but as right now, like not only was it a no-go, but like it wasn't it a no-go, but like it wasn't it a no-go, but like it wasn't particularly close. And I think that particularly close. And I think that particularly close. And I think that there's so much value for you as a there's so much value for you as a there's so much value for you as a church to be able to practice and work church to be able to practice and work church to be able to practice and work on this three C's exercise because it on this three C's exercise because it on this three C's exercise because it doesn't just work for like sermon clips. doesn't just work for like sermon clips. doesn't just work for like sermon clips. Like learning copyrightiting and Like learning copyrightiting and Like learning copyrightiting and learning how to take your church's voice learning how to take your church's voice learning how to take your church's voice and express it in ways that straddle and express it in ways that straddle and express it in ways that straddle that intersection of faith and culture. that intersection of faith and culture. that intersection of faith and culture. Like it's one of the best things that Like it's one of the best things that Like it's one of the best things that you can do as we like have free you can do as we like have free you can do as we like have free distribution on all these platforms and distribution on all these platforms and distribution on all these platforms and have the ability to introduce our have the ability to introduce our have the ability to introduce our churches to new people for the first churches to new people for the first churches to new people for the first time. We just have to make the wisdom of time. We just have to make the wisdom of time. We just have to make the wisdom of scripture accessible and take like what scripture accessible and take like what scripture accessible and take like what your church does and then combine it. your church does and then combine it. your church does and then combine it. Where is the overlap with the lived Where is the overlap with the lived Where is the overlap with the lived experience of the people you're trying experience of the people you're trying experience of the people you're trying to reach? Like that's such a valuable to reach? Like that's such a valuable to reach? Like that's such a valuable skill. It's not like busy work. Like skill. It's not like busy work. Like skill. It's not like busy work. Like yeah, okay, I understand. Maybe you yeah, okay, I understand. Maybe you yeah, okay, I understand. Maybe you don't love like setting EQs and don't love like setting EQs and don't love like setting EQs and compressors and gates to like work compressors and gates to like work compressors and gates to like work through audio. Maybe that's not like through audio. Maybe that's not like through audio. Maybe that's not like your passion, but like your passion, but like your passion, but like >> this has huge ramifications outside of >> this has huge ramifications outside of >> this has huge ramifications outside of this. And if you watch the sermon on this. And if you watch the sermon on this. And if you watch the sermon on like 1.5x speed and you've already been like 1.5x speed and you've already been like 1.5x speed and you've already been in the sermon once, the actual process in the sermon once, the actual process in the sermon once, the actual process of picking the clips can be like not of picking the clips can be like not of picking the clips can be like not that long at all.

that long at all. that long at all. >> You can level up by by taking notes when >> You can level up by by taking notes when >> You can level up by by taking notes when you listen to the sermon live. you listen to the sermon live. you listen to the sermon live. >> Yeah. >> Yeah. >> Yeah. >> Just mark, oh, when when Pastor Jill >> Just mark, oh, when when Pastor Jill >> Just mark, oh, when when Pastor Jill said this, that's going to work well for said this, that's going to work well for said this, that's going to work well for a social post. And so you're not even a social post. And so you're not even a social post. And so you're not even going in blind when you go to sit down going in blind when you go to sit down going in blind when you go to sit down in front of the computer. in front of the computer. in front of the computer. >> Yeah. Yeah. The great thing about >> Yeah. Yeah. The great thing about >> Yeah. Yeah. The great thing about listening to sermons too is like same listening to sermons too is like same listening to sermons too is like same thing you do with listening to this thing you do with listening to this thing you do with listening to this podcast. You can do it and multitask and podcast. You can do it and multitask and podcast. You can do it and multitask and like just wait until like a moment like like just wait until like a moment like like just wait until like a moment like cues you and pause. Like this is going cues you and pause. Like this is going cues you and pause. Like this is going to be a great sermon clip to be a great sermon clip to be a great sermon clip >> and then you're going to save all that >> and then you're going to save all that >> and then you're going to save all that time on the back end I think with like time on the back end I think with like time on the back end I think with like the processing the processing the processing >> and the exporting. >> and the exporting. >> and the exporting. >> Uh and then all those extra stuff that >> Uh and then all those extra stuff that >> Uh and then all those extra stuff that we mentioned is time neutral either way. we mentioned is time neutral either way. we mentioned is time neutral either way. So that's our conclusion with where So that's our conclusion with where So that's our conclusion with where we're at right now. We'd love to hear uh we're at right now. We'd love to hear uh we're at right now. We'd love to hear uh your feedback from those that are using your feedback from those that are using your feedback from those that are using these tools. anything that we may have these tools. anything that we may have these tools. anything that we may have missed, anything where there was missed, anything where there was missed, anything where there was oversight. And again, all this is oversight. And again, all this is oversight. And again, all this is subject to change. We are seeing AI subject to change. We are seeing AI subject to change. We are seeing AI develop at a rapid pace. I I will admit, develop at a rapid pace. I I will admit, develop at a rapid pace. I I will admit, and I'm not trying to hate on the AI and I'm not trying to hate on the AI and I'm not trying to hate on the AI tools this much, but like tools this much, but like tools this much, but like >> the difference in year three versus year >> the difference in year three versus year >> the difference in year three versus year two versus year one is like two versus year one is like two versus year one is like non-existent. Like I we're seeing AI non-existent. Like I we're seeing AI non-existent. Like I we're seeing AI like leaps and bounds go crazy.

like leaps and bounds go crazy. like leaps and bounds go crazy. >> It feels exponential. >> It feels exponential. >> It feels exponential. >> And like here it's like we've done it >> And like here it's like we've done it >> And like here it's like we've done it three years in a row and like the three years in a row and like the three years in a row and like the there's more tools, but like there's more tools, but like there's more tools, but like >> they're all still doing the same >> they're all still doing the same >> they're all still doing the same mistakes. like the lowhanging fruit of mistakes. like the lowhanging fruit of mistakes. like the lowhanging fruit of like put the captions in the right like put the captions in the right like put the captions in the right place. Like anyway, maybe next year will place. Like anyway, maybe next year will place. Like anyway, maybe next year will be different. Get there. be different. Get there. be different. Get there. >> We will revisit. Doesn't necessarily >> We will revisit. Doesn't necessarily >> We will revisit. Doesn't necessarily mean that we'll do a podcast um per se, mean that we'll do a podcast um per se, mean that we'll do a podcast um per se, but this is where we're at right now. but this is where we're at right now. but this is where we're at right now. Make the sermon clips yourself, church. Make the sermon clips yourself, church. Make the sermon clips yourself, church. We believe in you. It's worth it. It We believe in you. It's worth it. It We believe in you. It's worth it. It won't cost you that much more time, and won't cost you that much more time, and won't cost you that much more time, and you won't need another paid app. Thanks you won't need another paid app. Thanks you won't need another paid app. Thanks for your time, attention, and trust. for your time, attention, and trust. for your time, attention, and trust. We'll talk to you next week. Owen said We'll talk to you next week. Owen said We'll talk to you next week. Owen said he needs more funny things from us. I'm he needs more funny things from us. I'm he needs more funny things from us. I'm not a funny guy. What's there to be not a funny guy. What's there to be not a funny guy. What's there to be funny about? funny about? funny about? >> I mean, midday, midweek. You want >> I mean, midday, midweek. You want >> I mean, midday, midweek. You want levity. levity. levity. >> What's there to laugh about? >> What's there to laugh about? >> What's there to laugh about? >> You want humor? >> You want humor? >> You want humor? >> My F1 team is in shambles. My F1 fantasy >> My F1 team is in shambles. My F1 fantasy >> My F1 team is in shambles. My F1 fantasy team is in shambles.