Best $0 Marketing Strategies for Smaller Churches

there are currently seven essential there are currently seven essential tools that any smaller church can use to tools that any smaller church can use to tools that any smaller church can use to reach more people and every single one reach more people and every single one reach more people and every single one of these strategies comes with zero of these strategies comes with zero of these strategies comes with zero budget attached that's right Z marketing budget attached that's right Z marketing budget attached that's right Z marketing strategies for smaller churches sound strategies for smaller churches sound strategies for smaller churches sound too good to be true let us prove it to too good to be true let us prove it to too good to be true let us prove it to you let's dive you let's dive you let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheir your host I'm joined as Brady sheir your host I'm joined as Brady sheir your host I'm joined as always by my co-host we call him Bishop always by my co-host we call him Bishop always by my co-host we call him Bishop best in the world hello hello AKA P Punk best in the world hello hello AKA P Punk best in the world hello hello AKA P Punk stop it aka the CM Saint wow so you're a stop it aka the CM Saint wow so you're a stop it aka the CM Saint wow so you're a smaller smaller smaller church and you want to get exposure to church and you want to get exposure to church and you want to get exposure to new audiences of course you want to grow new audiences of course you want to grow new audiences of course you want to grow you want to make a bigger impact it you want to make a bigger impact it you want to make a bigger impact it really comes down to getting more people really comes down to getting more people really comes down to getting more people aware of your church I'll never forget aware of your church I'll never forget aware of your church I'll never forget we started working with the church and we started working with the church and we started working with the church and one of the first things that they said one of the first things that they said one of the first things that they said to us was like we've been here for 30 to us was like we've been here for 30 to us was like we've been here for 30 years and I still have conversations years and I still have conversations years and I still have conversations this was a bivocational pastor with this was a bivocational pastor with this was a bivocational pastor with people that are like oh I didn't even people that are like oh I didn't even people that are like oh I didn't even know a church existed there and so there know a church existed there and so there know a church existed there and so there are seven items that we want to go are seven items that we want to go are seven items that we want to go through and as we go through each of through and as we go through each of through and as we go through each of these I want everyone to keep in mind these I want everyone to keep in mind these I want everyone to keep in mind this non-negotiable rule of marketing we this non-negotiable rule of marketing we this non-negotiable rule of marketing we call this the rule of seven the rule of call this the rule of seven the rule of call this the rule of seven the rule of seven is a simple principle that states seven is a simple principle that states seven is a simple principle that states that roughly seven times a person will that roughly seven times a person will that roughly seven times a person will need to come in contact with your church need to come in contact with your church need to come in contact with your church or within one degree separation of your or within one degree separation of your or within one degree separation of your church before they're ready to take church before they're ready to take church before they're ready to take action take a Next Step this is true of action take a Next Step this is true of action take a Next Step this is true of churches it's true of new restaurants churches it's true of new restaurants churches it's true of new restaurants true of organizations whatever it might

true of organizations whatever it might true of organizations whatever it might be the idea really that we want to take be the idea really that we want to take be the idea really that we want to take away from that is that there isn't a away from that is that there isn't a away from that is that there isn't a singular one thing that's going to like singular one thing that's going to like singular one thing that's going to like convert someone to a fully-fledged convert someone to a fully-fledged convert someone to a fully-fledged integrated member of your church integrated member of your church integrated member of your church community and this sometimes happens community and this sometimes happens community and this sometimes happens when I get on calls with churches and when I get on calls with churches and when I get on calls with churches and they'll say something like braid hey they'll say something like braid hey they'll say something like braid hey we're interested in using social sermons we're interested in using social sermons we're interested in using social sermons how many posts will it take before we X how many posts will it take before we X how many posts will it take before we X right and I'll just turn it around back right and I'll just turn it around back right and I'll just turn it around back on them and say which post of mine LED on them and say which post of mine LED on them and say which post of mine LED you to book this call with me and you to book this call with me and you to book this call with me and that'll usually be the light bulb moment that'll usually be the light bulb moment that'll usually be the light bulb moment that they need when they realize oh it that they need when they realize oh it that they need when they realize oh it wasn't like one Carousel post or one wasn't like one Carousel post or one wasn't like one Carousel post or one YouTube video or one podcast that I YouTube video or one podcast that I YouTube video or one podcast that I listen to that led me to book this call listen to that led me to book this call listen to that led me to book this call and potentially partner with you and and potentially partner with you and and potentially partner with you and like spend money on your services it was like spend money on your services it was like spend money on your services it was I listened to a bunch of your podcasts I listened to a bunch of your podcasts I listened to a bunch of your podcasts or I was following you for a little or I was following you for a little or I was following you for a little while and and you know eventually I was while and and you know eventually I was while and and you know eventually I was like okay let's let's take that next like okay let's let's take that next like okay let's let's take that next step that is true of every single step that is true of every single step that is true of every single interaction between human and brand interaction between human and brand interaction between human and brand every week I host a live class on every week I host a live class on every week I host a live class on Thursdays um for nucleus users or folks Thursdays um for nucleus users or folks Thursdays um for nucleus users or folks who are just interested in nucleus and who are just interested in nucleus and who are just interested in nucleus and during this season I do them in Seasons during this season I do them in Seasons during this season I do them in Seasons this season I'm I'm teaching folks how this season I'm I'm teaching folks how this season I'm I'm teaching folks how to do an automated um follow-up sequence to do an automated um follow-up sequence to do an automated um follow-up sequence for uh connect card so for folks uh who for uh connect card so for folks uh who for uh connect card so for folks uh who are new to your church who are filling are new to your church who are filling are new to your church who are filling out a connect card saying I want to out a connect card saying I want to out a connect card saying I want to connect and I make reference to this um connect and I make reference to this um connect and I make reference to this um rule of seven in marketing saying like rule of seven in marketing saying like rule of seven in marketing saying like hey these touch points of these emails hey these touch points of these emails hey these touch points of these emails in this follow-up sequence really in this follow-up sequence really in this follow-up sequence really contribute have the potential to contribute have the potential to contribute have the potential to contribute to speaking for one or two or contribute to speaking for one or two or contribute to speaking for one or two or three of those um seven exposures that three of those um seven exposures that three of those um seven exposures that are going to influence someone in

are going to influence someone in are going to influence someone in becoming an integrated member of your becoming an integrated member of your becoming an integrated member of your church but I say that's a marketing Rule church but I say that's a marketing Rule church but I say that's a marketing Rule and it is relevant here but we're also and it is relevant here but we're also and it is relevant here but we're also not really like we're not Marketing in not really like we're not Marketing in not really like we're not Marketing in like the capitalist sense we're surely like the capitalist sense we're surely like the capitalist sense we're surely not selling anything but what we're not selling anything but what we're not selling anything but what we're doing has like in trying to raise doing has like in trying to raise doing has like in trying to raise awareness to our our mission and what awareness to our our mission and what awareness to our our mission and what we're doing at our churches it matters we're doing at our churches it matters we're doing at our churches it matters in like an existential sense so this in like an existential sense so this in like an existential sense so this stuff really matters and you said it at stuff really matters and you said it at stuff really matters and you said it at the top of the the top of the the top of the show this this is you mentioned small show this this is you mentioned small show this this is you mentioned small churches and for small churches being churches and for small churches being churches and for small churches being introduced to new introduced to new introduced to new audiences can be and in a lot of cases audiences can be and in a lot of cases audiences can be and in a lot of cases is like uh uh a matter of like is like uh uh a matter of like is like uh uh a matter of like survivability like if we don't reach new survivability like if we don't reach new survivability like if we don't reach new folks if folks are not new folks are not folks if folks are not new folks are not folks if folks are not new folks are not coming to our church our church May age coming to our church our church May age coming to our church our church May age out and will be in a tough situation so out and will be in a tough situation so out and will be in a tough situation so yeah there's great potential here for yeah there's great potential here for yeah there's great potential here for the survivability of our churches and the survivability of our churches and the survivability of our churches and the thriving of our local communities so the thriving of our local communities so the thriving of our local communities so let's get right into the first one let's get right into the first one let's get right into the first one annual Bridge events the idea here is annual Bridge events the idea here is annual Bridge events the idea here is that we want our churches to become that we want our churches to become that we want our churches to become known for something there are many known for something there are many known for something there are many people people people that would be interested in what our that would be interested in what our that would be interested in what our church has to offer but we first need to church has to offer but we first need to church has to offer but we first need to provide some value to them your church provide some value to them your church provide some value to them your church is the perfect example of this because is the perfect example of this because is the perfect example of this because you're marketing your probably your you're marketing your probably your you're marketing your probably your biggest bridge event like oh biggest as biggest bridge event like oh biggest as biggest bridge event like oh biggest as far as like um as far as I perceive it far as like um as far as I perceive it far as like um as far as I perceive it as someone who doesn't belong to your as someone who doesn't belong to your as someone who doesn't belong to your church like culturally in the community church like culturally in the community church like culturally in the community right now which is your your Christmas right now which is your your Christmas right now which is your your Christmas what do you call it Christmas what do you call it Christmas what do you call it Christmas Spectacular or something a niagar Spectacular or something a niagar Spectacular or something a niagar Christmas there it is yeah and that's Christmas there it is yeah and that's Christmas there it is yeah and that's one of the bridge events we also just

one of the bridge events we also just one of the bridge events we also just completed one recently that was Trunk or completed one recently that was Trunk or completed one recently that was Trunk or Treats so these are events where Brady Treats so these are events where Brady Treats so these are events where Brady like those events aren't free so like like those events aren't free so like like those events aren't free so like how is that a zero doll marketing how is that a zero doll marketing how is that a zero doll marketing strategy because we don't Market these strategy because we don't Market these strategy because we don't Market these like we just host these events for the like we just host these events for the like we just host these events for the community and surely your church has community and surely your church has community and surely your church has events like this as well what is a events like this as well what is a events like this as well what is a bridge event a bridge event is where the bridge event a bridge event is where the bridge event a bridge event is where the mission of your church aligns with the mission of your church aligns with the mission of your church aligns with the needs of the people that you're trying needs of the people that you're trying needs of the people that you're trying to reach the reality is there are lots to reach the reality is there are lots to reach the reality is there are lots of people that you're trying to reach of people that you're trying to reach of people that you're trying to reach could not care less about a Sunday could not care less about a Sunday could not care less about a Sunday morning service but when your church morning service but when your church morning service but when your church puts on a trunk Retreat a community puts on a trunk Retreat a community puts on a trunk Retreat a community event around Halloween oh wow yeah this event around Halloween oh wow yeah this event around Halloween oh wow yeah this is a need that I care about and now I'm is a need that I care about and now I'm is a need that I care about and now I'm going to visit this church this is one going to visit this church this is one going to visit this church this is one of the Cornerstone ways that we create of the Cornerstone ways that we create of the Cornerstone ways that we create these new exposures to new audiences these new exposures to new audiences these new exposures to new audiences where they come to our building for the where they come to our building for the where they come to our building for the first time they're on our property for first time they're on our property for first time they're on our property for the first time at trunker treat this the first time at trunker treat this the first time at trunker treat this year we bought double the candy and then year we bought double the candy and then year we bought double the candy and then local pastors that did not attend our local pastors that did not attend our local pastors that did not attend our church decided they wanted to come to church decided they wanted to come to church decided they wanted to come to trunker treat with their families and trunker treat with their families and trunker treat with their families and not only take the candy that was meant not only take the candy that was meant not only take the candy that was meant for the community but vandalize our for the community but vandalize our for the community but vandalize our church property that's right that's church property that's right that's church property that's right that's right Bishop vandalism what do you have right Bishop vandalism what do you have right Bishop vandalism what do you have to say for yourself I me and my pastor to say for yourself I me and my pastor to say for yourself I me and my pastor we're just walking around enjoying we're just walking around enjoying we're just walking around enjoying ourselves suddenly Silly String from a ourselves suddenly Silly String from a ourselves suddenly Silly String from a minor covers me this would be the uh minor covers me this would be the uh minor covers me this would be the uh speaking from the the vicer of vandalism speaking from the the vicer of vandalism speaking from the the vicer of vandalism himself um we actually didn't take very himself um we actually didn't take very himself um we actually didn't take very much candy home from the truck or treat much candy home from the truck or treat much candy home from the truck or treat I was a little bit a little bit I was a little bit a little bit I was a little bit a little bit disappointed in my son's uh first first disappointed in my son's uh first first disappointed in my son's uh first first time performance at the trun or treat time performance at the trun or treat time performance at the trun or treat yeah you wer you weren't taking candy yeah you wer you weren't taking candy yeah you wer you weren't taking candy you were you were you were leaving listen my son Asher and we'll

leaving listen my son Asher and we'll leaving listen my son Asher and we'll play the video here if you're watching play the video here if you're watching play the video here if you're watching on YouTube you can see I have video on YouTube you can see I have video on YouTube you can see I have video evidence of this you have video of this evidence of this you have video of this evidence of this you have video of this oh my God he was Spider-Man and uh oh my God he was Spider-Man and uh oh my God he was Spider-Man and uh Rebecca my wife she's she's like she's Rebecca my wife she's she's like she's Rebecca my wife she's she's like she's over the top in all the best ways and so over the top in all the best ways and so over the top in all the best ways and so she bought like six cans of silly string she bought like six cans of silly string she bought like six cans of silly string and coordinated these attacks on people and coordinated these attacks on people and coordinated these attacks on people where he would do his Spider-Man pose where he would do his Spider-Man pose where he would do his Spider-Man pose you know where he's spraying string uh you know where he's spraying string uh you know where he's spraying string uh spraying webs and she would stand behind spraying webs and she would stand behind spraying webs and she would stand behind him and vandalize close friends and him and vandalize close friends and him and vandalize close friends and family and so you were one of our family and so you were one of our family and so you were one of our targets um well successful hit the trun targets um well successful hit the trun targets um well successful hit the trun or treat was it was our first year or treat was it was our first year or treat was it was our first year attending uh second or third year attending uh second or third year attending uh second or third year hosting yeah like third year on I think hosting yeah like third year on I think hosting yeah like third year on I think third or fourth on this new campus that third or fourth on this new campus that third or fourth on this new campus that we have and we arrived early and not we have and we arrived early and not we have and we arrived early and not early before the event but early in the early before the event but early in the early before the event but early in the event um you know time slot and it event um you know time slot and it event um you know time slot and it was it was Mayhem there was so many was it was Mayhem there was so many was it was Mayhem there was so many people what you're saying you guys people what you're saying you guys people what you're saying you guys bought twice the amount of candy and bought twice the amount of candy and bought twice the amount of candy and still ran out you had to send someone still ran out you had to send someone still ran out you had to send someone out uh mid event to go buy more candy so out uh mid event to go buy more candy so out uh mid event to go buy more candy so such a raging success and you advertised such a raging success and you advertised such a raging success and you advertised it so minimally you had one of those it so minimally you had one of those it so minimally you had one of those like what do you call those signs you like what do you call those signs you like what do you call those signs you have in front of your church yeah we we have in front of your church yeah we we have in front of your church yeah we we we have not yet been able to afford we have not yet been able to afford we have not yet been able to afford digital signage so we have one of those digital signage so we have one of those digital signage so we have one of those old like you'd see at like a strip mall old like you'd see at like a strip mall old like you'd see at like a strip mall where the floresent letter on the black where the floresent letter on the black where the floresent letter on the black board and that was enough toat to board and that was enough toat to board and that was enough toat to attract me and thousands of other attract me and thousands of other attract me and thousands of other Niagara folks to the Trunk or Treat Niagara folks to the Trunk or Treat Niagara folks to the Trunk or Treat event and why why because it was Word of event and why why because it was Word of event and why why because it was Word of Mouth totally and that's what happens Mouth totally and that's what happens Mouth totally and that's what happens when you have these Bridge events that when you have these Bridge events that when you have these Bridge events that serve your community and now that I've serve your community and now that I've serve your community and now that I've gone and experienced it as such a great gone and experienced it as such a great gone and experienced it as such a great event we'll mark it on the calendar for event we'll mark it on the calendar for event we'll mark it on the calendar for next year and that's why it's an annual

next year and that's why it's an annual next year and that's why it's an annual Bridge event becoming known for Bridge event becoming known for Bridge event becoming known for something when you are a smaller church something when you are a smaller church something when you are a smaller church and or like our church not smaller but and or like our church not smaller but and or like our church not smaller but like in a brand new location and you're like in a brand new location and you're like in a brand new location and you're a new church and you're trying to like a new church and you're trying to like a new church and you're trying to like okay like how can we establish ourselves okay like how can we establish ourselves okay like how can we establish ourselves as providing value to this community and as providing value to this community and as providing value to this community and showing that we care you put on these showing that we care you put on these showing that we care you put on these Bridge events and the first year some Bridge events and the first year some Bridge events and the first year some people come and then the second year people come and then the second year people come and then the second year more people come because you did it well more people come because you did it well more people come because you did it well the first and the first and the first and BEC new church BEC new church BEC new church newus and guess what you can do things newus and guess what you can do things newus and guess what you can do things like as people are leaving hand out a like as people are leaving hand out a like as people are leaving hand out a card for your next Bridge event which is card for your next Bridge event which is card for your next Bridge event which is what you did walked into the church I what you did walked into the church I what you did walked into the church I got a card for the nagar Christmas and got a card for the nagar Christmas and got a card for the nagar Christmas and all the digital signage in the church all the digital signage in the church all the digital signage in the church was nagar Christmas right and that is was nagar Christmas right and that is was nagar Christmas right and that is better than promoting your next service better than promoting your next service better than promoting your next service yes and and here's the thing this is the yes and and here's the thing this is the yes and and here's the thing this is the rule of seven like you have to let these rule of seven like you have to let these rule of seven like you have to let these relationships happen as they go and relationships happen as they go and relationships happen as they go and there are two types of marketing in the there are two types of marketing in the there are two types of marketing in the world there's direct response marketing world there's direct response marketing world there's direct response marketing and there's brand marketing direct and there's brand marketing direct and there's brand marketing direct response marketing is we have a sale response marketing is we have a sale response marketing is we have a sale going on and the sale is ending buy now going on and the sale is ending buy now going on and the sale is ending buy now or the sale will expire and you're or the sale will expire and you're or the sale will expire and you're forcing someone to make a yes or no forcing someone to make a yes or no forcing someone to make a yes or no decision brand marketing is Liam niss decision brand marketing is Liam niss decision brand marketing is Liam niss behind the wheel of like a card that you behind the wheel of like a card that you behind the wheel of like a card that you can't even really tell and he's just can't even really tell and he's just can't even really tell and he's just like no one will take my children or like no one will take my children or like no one will take my children or I'll come get them in this car and then I'll come get them in this car and then I'll come get them in this car and then you see like a Lincoln yeah you see like a Lincoln yeah you see like a Lincoln yeah advertisement or Nike advertisement or Nike advertisement or Nike uh advertising the photo of Shaquan uh uh advertising the photo of Shaquan uh uh advertising the photo of Shaquan uh uh what's his last name uh Barkley doing uh what's his last name uh Barkley doing uh what's his last name uh Barkley doing that Shawan isn't that his name sequan that Shawan isn't that his name sequan that Shawan isn't that his name sequan saquan Barkley doing that that reverse

saquan Barkley doing that that reverse saquan Barkley doing that that reverse the reverse yes ex turn into an ad brand the reverse yes ex turn into an ad brand the reverse yes ex turn into an ad brand marketing oh okay you are aligning marketing oh okay you are aligning marketing oh okay you are aligning yourself with like the feeling and the yourself with like the feeling and the yourself with like the feeling and the emotion and the next time you're emotion and the next time you're emotion and the next time you're thinking about a big decision hopefully thinking about a big decision hopefully thinking about a big decision hopefully we are top of mind for you brand we are top of mind for you brand we are top of mind for you brand marketing is what we're focusing on here marketing is what we're focusing on here marketing is what we're focusing on here with our efforts because direct response with our efforts because direct response with our efforts because direct response marketing when it works feels great marketing when it works feels great marketing when it works feels great because you're like oh I made an ask and because you're like oh I made an ask and because you're like oh I made an ask and all these people made a decision that all these people made a decision that all these people made a decision that doesn't really work in the church space doesn't really work in the church space doesn't really work in the church space um but brand marketing does and brand um but brand marketing does and brand um but brand marketing does and brand marketing requires a long time and marketing requires a long time and marketing requires a long time and that's why these are zero dollar that's why these are zero dollar that's why these are zero dollar strategies if you're a smaller church or strategies if you're a smaller church or strategies if you're a smaller church or not like if you're looking at something not like if you're looking at something not like if you're looking at something that hey it's going to take 10 years to that hey it's going to take 10 years to that hey it's going to take 10 years to build up this reputation like can we do build up this reputation like can we do build up this reputation like can we do it at a low cost at a low budget yes it at a low cost at a low budget yes it at a low cost at a low budget yes annual Bridge events number one the annual Bridge events number one the annual Bridge events number one the second one viral for me clips on social second one viral for me clips on social second one viral for me clips on social media so these are clips that are media so these are clips that are media so these are clips that are outperforming other Clips on social outperforming other Clips on social outperforming other Clips on social viral for me clips are defined as any viral for me clips are defined as any viral for me clips are defined as any piece of content you publish that piece of content you publish that piece of content you publish that reaches 10x the audience of a typical reaches 10x the audience of a typical reaches 10x the audience of a typical post these are almost always going to be post these are almost always going to be post these are almost always going to be sermon Clips a sermon clip you take it sermon Clips a sermon clip you take it sermon Clips a sermon clip you take it from a full length message you write a from a full length message you write a from a full length message you write a hook at the beginning you publish it and hook at the beginning you publish it and hook at the beginning you publish it and oh wow this one resonated with people oh wow this one resonated with people oh wow this one resonated with people and it blew up these are the types of and it blew up these are the types of and it blew up these are the types of posts that introduce your church to new posts that introduce your church to new posts that introduce your church to new audiences and the great thing about audiences and the great thing about audiences and the great thing about social is that there are local elements social is that there are local elements social is that there are local elements to distribution why is this zero cost to distribution why is this zero cost to distribution why is this zero cost because the distribution is free because the distribution is free because the distribution is free traditionally if you wanted to take your traditionally if you wanted to take your traditionally if you wanted to take your message and put it out in front of new message and put it out in front of new message and put it out in front of new audiences that other people own Facebook audiences that other people own Facebook audiences that other people own Facebook owns that audience Instagram owns that owns that audience Instagram owns that owns that audience Instagram owns that audience Google owns that audience you'd

audience Google owns that audience you'd audience Google owns that audience you'd have to pay them money oh I want a have to pay them money oh I want a have to pay them money oh I want a billboard great that's our billboard if billboard great that's our billboard if billboard great that's our billboard if you want to put your message on there it you want to put your message on there it you want to put your message on there it cost this I want to be on the radio I cost this I want to be on the radio I cost this I want to be on the radio I want to be on TV I want to get a mailer want to be on TV I want to get a mailer want to be on TV I want to get a mailer okay mailer you got to print out the okay mailer you got to print out the okay mailer you got to print out the creative and then print it all out and creative and then print it all out and creative and then print it all out and then go door to door social distribution then go door to door social distribution then go door to door social distribution is free but again you have to make is free but again you have to make is free but again you have to make something that's valuable and it's the something that's valuable and it's the something that's valuable and it's the exact same cont intersection of faith exact same cont intersection of faith exact same cont intersection of faith and culture where does the wisdom of and culture where does the wisdom of and culture where does the wisdom of scripture intersect with the needs of scripture intersect with the needs of scripture intersect with the needs of someone irrespective of their faith someone irrespective of their faith someone irrespective of their faith background identical motivation for background identical motivation for background identical motivation for those annual Bridge events if you see a those annual Bridge events if you see a those annual Bridge events if you see a post that normally reaches a th000 post that normally reaches a th000 post that normally reaches a th000 people and this one reaches 10,000 you people and this one reaches 10,000 you people and this one reaches 10,000 you can be confident we just reached new can be confident we just reached new can be confident we just reached new people and introduced our church to new people and introduced our church to new people and introduced our church to new people M some of that's going to be people M some of that's going to be people M some of that's going to be local yes some of that's going to local yes some of that's going to local yes some of that's going to overlap with the people that went or overlap with the people that went or overlap with the people that went or were aware of trun or treat okay rule of were aware of trun or treat okay rule of were aware of trun or treat okay rule of seven now we've got two touch points seven now we've got two touch points seven now we've got two touch points we're building the reput in a positive we're building the reput in a positive we're building the reput in a positive way it's all playing together next we go way it's all playing together next we go way it's all playing together next we go to uh just getting more people in your to uh just getting more people in your to uh just getting more people in your building beyond Sunday service outside building beyond Sunday service outside building beyond Sunday service outside of bridge events perhaps you can tell of bridge events perhaps you can tell of bridge events perhaps you can tell the story recently of your church doing the story recently of your church doing the story recently of your church doing this with the Ukrainian Church yeah I this with the Ukrainian Church yeah I this with the Ukrainian Church yeah I mean we've talked about some of the mean we've talked about some of the mean we've talked about some of the unique struggles that smaller churches unique struggles that smaller churches unique struggles that smaller churches are facing and and suggesting maybe are facing and and suggesting maybe are facing and and suggesting maybe trying to find new alternate revenue trying to find new alternate revenue trying to find new alternate revenue streams and so uh that's been on our streams and so uh that's been on our streams and so uh that's been on our mind but we haven't actively been being mind but we haven't actively been being mind but we haven't actively been being uh been pursuing anything like that um uh been pursuing anything like that um uh been pursuing anything like that um just a couple months ago I was mid just a couple months ago I was mid just a couple months ago I was mid serman and I noticed my wife wife uh serman and I noticed my wife wife uh serman and I noticed my wife wife uh just kind of like suspiciously get up just kind of like suspiciously get up just kind of like suspiciously get up out of her chair and like walk into the out of her chair and like walk into the out of her chair and like walk into the hallway and I thought that was weird and hallway and I thought that was weird and hallway and I thought that was weird and it was me with Silly String everywhere it was me with Silly String everywhere it was me with Silly String everywhere and so I talked to her after the service and so I talked to her after the service and so I talked to her after the service I was like where'd you go like was one I was like where'd you go like was one I was like where'd you go like was one of our children in crisis I didn't hear

of our children in crisis I didn't hear of our children in crisis I didn't hear them crying she said no I saw like this them crying she said no I saw like this them crying she said no I saw like this man in the hallway and so she just man in the hallway and so she just man in the hallway and so she just wanted to go make sure that he was seen wanted to go make sure that he was seen wanted to go make sure that he was seen and and uh that a touch point was made and and uh that a touch point was made and and uh that a touch point was made and it was a local local man Ukrainian and it was a local local man Ukrainian and it was a local local man Ukrainian man saying hey um I'm in the area we man saying hey um I'm in the area we man saying hey um I'm in the area we have a little like congregation we've have a little like congregation we've have a little like congregation we've been meeting at this other place we been meeting at this other place we been meeting at this other place we can't meet there any longer so I was can't meet there any longer so I was can't meet there any longer so I was just like just stopped in to see if if just like just stopped in to see if if just like just stopped in to see if if you would be like interested in in you would be like interested in in you would be like interested in in housing our congregation and so we've housing our congregation and so we've housing our congregation and so we've been in conversations with with this man been in conversations with with this man been in conversations with with this man uh and his family and his congregation uh and his family and his congregation uh and his family and his congregation and we're going to do it so they're and we're going to do it so they're and we're going to do it so they're going to call our building our church going to call our building our church going to call our building our church building home for their little Church building home for their little Church building home for their little Church community and that's not about serving community and that's not about serving community and that's not about serving us right that's about using it's about us right that's about using it's about us right that's about using it's about being good stewards using what we have being good stewards using what we have being good stewards using what we have to serve others um but that does open to serve others um but that does open to serve others um but that does open the door to unknown possibilities at the door to unknown possibilities at the door to unknown possibilities at this point that's it unnown possib yeah this point that's it unnown possib yeah this point that's it unnown possib yeah and so I'm I'm eager to see like what and so I'm I'm eager to see like what and so I'm I'm eager to see like what that turns into and how our that turns into and how our that turns into and how our relationships grow and and yeah what relationships grow and and yeah what relationships grow and and yeah what those unknown possibilities are but if those unknown possibilities are but if those unknown possibilities are but if the doors were closed the possibility the doors were closed the possibility the doors were closed the possibility would would be closed with it now your would would be closed with it now your would would be closed with it now your church Central is uh is such a large church Central is uh is such a large church Central is uh is such a large multi-use building that that you guys multi-use building that that you guys multi-use building that that you guys get to you guys get to do this uh not get to you guys get to do this uh not get to you guys get to do this uh not just every week but every day you have just every week but every day you have just every week but every day you have all sorts of folks using the the the all sorts of folks using the the the all sorts of folks using the the the multi-use campus that you have whether multi-use campus that you have whether multi-use campus that you have whether it's sports teams or daycares or all it's sports teams or daycares or all it's sports teams or daycares or all these other things these other things these other things that are all open doors to endless that are all open doors to endless that are all open doors to endless possibilities and the frustrating part possibilities and the frustrating part possibilities and the frustrating part for some folks especially senior for some folks especially senior for some folks especially senior leadership is that a lot of this is leadership is that a lot of this is leadership is that a lot of this is really hard to quantify it's like okay really hard to quantify it's like okay really hard to quantify it's like okay if we do this thing how does that if we do this thing how does that if we do this thing how does that translate into this other thing we're

translate into this other thing we're translate into this other thing we're trying not hard to quantify it's called trying not hard to quantify it's called trying not hard to quantify it's called the parable of the SE well yes exactly the parable of the SE well yes exactly the parable of the SE well yes exactly and and you're right about that um and and and you're right about that um and and and you're right about that um and we we but we do know that if the doors we we but we do know that if the doors we we but we do know that if the doors are closed then folks could never walk are closed then folks could never walk are closed then folks could never walk through them the word of God does not through them the word of God does not through them the word of God does not return void right yes that's what the return void right yes that's what the return void right yes that's what the preacher says how about I say this to preacher says how about I say this to preacher says how about I say this to the preacher prove it to me yeah show me the preacher prove it to me yeah show me the preacher prove it to me yeah show me the fruit no no we just know right we the fruit no no we just know right we the fruit no no we just know right we just know and the exact same principle just know and the exact same principle just know and the exact same principle exists here this is how any organization exists here this is how any organization exists here this is how any organization grows from small to large 10 years ago I grows from small to large 10 years ago I grows from small to large 10 years ago I was a 21-year-old kid I guess that was was a 21-year-old kid I guess that was was a 21-year-old kid I guess that was 12 years ago wow yikes 21-year-old kid 12 years ago wow yikes 21-year-old kid 12 years ago wow yikes 21-year-old kid in a one-bedroom apartment in the middle in a one-bedroom apartment in the middle in a one-bedroom apartment in the middle of Bible College and I just published of Bible College and I just published of Bible College and I just published like my first video on YouTube a church like my first video on YouTube a church like my first video on YouTube a church video the church video series Church video the church video series Church video the church video series Church video and I was like number one shutter video and I was like number one shutter video and I was like number one shutter speed and I made a video about how set speed and I made a video about how set speed and I made a video about how set your shutter speed properly if you want your shutter speed properly if you want your shutter speed properly if you want to make a video in church last to make a video in church last to make a video in church last month we had 1.5 million views on month we had 1.5 million views on month we had 1.5 million views on Instagram and we passed 150,000 Instagram and we passed 150,000 Instagram and we passed 150,000 subscribers on YouTube yes our videos subscribers on YouTube yes our videos subscribers on YouTube yes our videos received 70,000 views in the last 28 received 70,000 views in the last 28 received 70,000 views in the last 28 days on YouTube that's just YouTube and days on YouTube that's just YouTube and days on YouTube that's just YouTube and Instagram yeah how did we so many people Instagram yeah how did we so many people Instagram yeah how did we so many people I don't it's an unquantifiable number of I don't it's an unquantifiable number of I don't it's an unquantifiable number of people yes you can quantify the number people yes you can quantify the number people yes you can quantify the number but like you can't perceive the number but like you can't perceive the number but like you can't perceive the number you can't conceptualize that number of you can't conceptualize that number of you can't conceptualize that number of people how did that happen Brick by people how did that happen Brick by people how did that happen Brick by Brick doing the right thing consistently Brick doing the right thing consistently Brick doing the right thing consistently for 10 years the exact same thing is for 10 years the exact same thing is for 10 years the exact same thing is true about your church people true about your church people true about your church people misunderstand what we do what I misunderstand what we do what I misunderstand what we do what I specifically do on the internet all the specifically do on the internet all the specifically do on the internet all the time they'll announce me Brady is an

time they'll announce me Brady is an time they'll announce me Brady is an influencer I'm not an influencer I run a influencer I'm not an influencer I run a influencer I'm not an influencer I run a business with 30 employees and millions business with 30 employees and millions business with 30 employees and millions of dollars in revenue and multiple of dollars in revenue and multiple of dollars in revenue and multiple departments and multiple products that's departments and multiple products that's departments and multiple products that's what I do I am a business operator I what I do I am a business operator I what I do I am a business operator I also a writer and the reason I spend so also a writer and the reason I spend so also a writer and the reason I spend so much time on social is because for my much time on social is because for my much time on social is because for my business there you go exactly what we're business there you go exactly what we're business there you go exactly what we're talking about in person for your church talking about in person for your church talking about in person for your church this is the analog of that it's me this is the analog of that it's me this is the analog of that it's me taking my organization's Mission and taking my organization's Mission and taking my organization's Mission and where it intersects with your needs and where it intersects with your needs and where it intersects with your needs and now I'm building trust I'm building now I'm building trust I'm building now I'm building trust I'm building attention and guess what some some very attention and guess what some some very attention and guess what some some very small percentage of y'all will translate small percentage of y'all will translate small percentage of y'all will translate into paid customers and the exact same into paid customers and the exact same into paid customers and the exact same thing is true for your church you have thing is true for your church you have thing is true for your church you have to do the right things over a long to do the right things over a long to do the right things over a long period of time expose your church to new period of time expose your church to new period of time expose your church to new audiences provide value build a brand audiences provide value build a brand audiences provide value build a brand build a reputation and invariably that build a reputation and invariably that build a reputation and invariably that translates will the Ukrainian Church translates will the Ukrainian Church translates will the Ukrainian Church that's now renting out Alex's building that's now renting out Alex's building that's now renting out Alex's building three nights a week will that translate three nights a week will that translate three nights a week will that translate to anything Maybe not maybe it will yeah to anything Maybe not maybe it will yeah to anything Maybe not maybe it will yeah and then you combine that with this and then you combine that with this and then you combine that with this other thing they're doing and this other other thing they're doing and this other other thing they're doing and this other thing and this other thing and then thing and this other thing and then thing and this other thing and then someone goes like how did it happen I someone goes like how did it happen I someone goes like how did it happen I don't know it was just Brick by Brick don't know it was just Brick by Brick don't know it was just Brick by Brick yes and this is like the secret that yes and this is like the secret that yes and this is like the secret that it's not like the secret you want to it's not like the secret you want to it's not like the secret you want to hear but when you start to see it work hear but when you start to see it work hear but when you start to see it work you're like ah okay I I'm understanding you're like ah okay I I'm understanding you're like ah okay I I'm understanding it now yeah so our church does a ton of it now yeah so our church does a ton of it now yeah so our church does a ton of these things we literally built a brand these things we literally built a brand these things we literally built a brand new new campus with the intent of new new campus with the intent of new new campus with the intent of renting it out every hour of every day renting it out every hour of every day renting it out every hour of every day uh and we do we host conferences we host uh and we do we host conferences we host uh and we do we host conferences we host pickle ball we host volleyball we host pickle ball we host volleyball we host pickle ball we host volleyball we host daycare we host uh like any single thing daycare we host uh like any single thing daycare we host uh like any single thing that you can think of we're like yeah we that you can think of we're like yeah we that you can think of we're like yeah we have a room for that my brother's kids

have a room for that my brother's kids have a room for that my brother's kids they don't belong to your church but they don't belong to your church but they don't belong to your church but they do a lot of extracurriculars and they do a lot of extracurriculars and they do a lot of extracurriculars and all the time be like oh where's that all the time be like oh where's that all the time be like oh where's that thing they like it's at Central like thing they like it's at Central like thing they like it's at Central like yeah of course it and are they going to yeah of course it and are they going to yeah of course it and are they going to come to our church no they're not and come to our church no they're not and come to our church no they're not and most people won't that's the thing it's most people won't that's the thing it's most people won't that's the thing it's the 10% out of the 100% end up coming the 10% out of the 100% end up coming the 10% out of the 100% end up coming and like people think how can you make and like people think how can you make and like people think how can you make this much like 1.5 million impressions this much like 1.5 million impressions this much like 1.5 million impressions in the last 30 days on Instagram do you in the last 30 days on Instagram do you in the last 30 days on Instagram do you have 1.5 million customers no I have 1% have 1.5 million customers no I have 1% have 1.5 million customers no I have 1% of that as customers and guess what it's of that as customers and guess what it's of that as customers and guess what it's a very very good business model that's a very very good business model that's a very very good business model that's enough yeah because that's like the enough yeah because that's like the enough yeah because that's like the principle of reciprocity just like in principle of reciprocity just like in principle of reciprocity just like in practice you give you build trust you practice you give you build trust you practice you give you build trust you build attention you build reputation and build attention you build reputation and build attention you build reputation and that comes around and to take it like that comes around and to take it like that comes around and to take it like one you'll have to forgive me for this one you'll have to forgive me for this one you'll have to forgive me for this one spiritual step further at at the end one spiritual step further at at the end one spiritual step further at at the end of of all of this conversing we are of of all of this conversing we are of of all of this conversing we are trying to build a kingdom not not a trying to build a kingdom not not a trying to build a kingdom not not a church so all of these seeds to use your church so all of these seeds to use your church so all of these seeds to use your your metaphor all of this stuff matters your metaphor all of this stuff matters your metaphor all of this stuff matters metaphor well yes your bored metaphor um metaphor well yes your bored metaphor um metaphor well yes your bored metaphor um all of these seed Stone all of this all of these seed Stone all of this all of these seed Stone all of this exposure all of this Kingdom work exposure all of this Kingdom work exposure all of this Kingdom work matters in the context of our greater matters in the context of our greater matters in the context of our greater Mission which is a kingdom uh culture Mission which is a kingdom uh culture Mission which is a kingdom uh culture not just like a a church culture for not just like a a church culture for not just like a a church culture for Central Community Church or life Central Community Church or life Central Community Church or life abundant Niagara which happen to be abundant Niagara which happen to be abundant Niagara which happen to be right around the corner from one another right around the corner from one another right around the corner from one another oh it's a really fun setup that we have oh it's a really fun setup that we have oh it's a really fun setup that we have like mega church on one corner and then like mega church on one corner and then like mega church on one corner and then like small Church on the other and it's like small Church on the other and it's like small Church on the other and it's just you and me yeah it really is and just you and me yeah it really is and just you and me yeah it really is and like this was not planned no we should like this was not planned no we should like this was not planned no we should show people the map it's pretty wild we show people the map it's pretty wild we show people the map it's pretty wild we really shouldn't though um reputation really shouldn't though um reputation really shouldn't though um reputation and Trust in religious institutions and Trust in religious institutions and Trust in religious institutions famously very good right now it's an famously very good right now it's an famously very good right now it's an all-time low yeah so you're also doing all-time low yeah so you're also doing all-time low yeah so you're also doing the right thing to help the kingdom the

the right thing to help the kingdom the the right thing to help the kingdom the church capital c not just your church church capital c not just your church church capital c not just your church lowercase C let's move to number four lowercase C let's move to number four lowercase C let's move to number four Google ad grants uh we will touch on Google ad grants uh we will touch on Google ad grants uh we will touch on this briefly we did an entire episode this briefly we did an entire episode this briefly we did an entire episode dedicated to Google ad grants Google dedicated to Google ad grants Google dedicated to Google ad grants Google will give you up to 10,000 will give you up to 10,000 will give you up to 10,000 in monthly spend for people that are in monthly spend for people that are in monthly spend for people that are searching for churches in your area it's searching for churches in your area it's searching for churches in your area it's free and the reason we're making these free and the reason we're making these free and the reason we're making these all free is because if I'm going to all free is because if I'm going to all free is because if I'm going to pitch to you hey this is going to take pitch to you hey this is going to take pitch to you hey this is going to take 10 years like okay can I do it 10 years like okay can I do it 10 years like okay can I do it indefinitely like when I started Pro indefinitely like when I started Pro indefinitely like when I started Pro Church tools I didn't have any money Church tools I didn't have any money Church tools I didn't have any money right I have my brain and have my time right I have my brain and have my time right I have my brain and have my time so I could make content and I could so I could make content and I could so I could make content and I could publish Google ad grants look at our publish Google ad grants look at our publish Google ad grants look at our episode from previous and then as a episode from previous and then as a episode from previous and then as a follow up to that number five is search follow up to that number five is search follow up to that number five is search engine optimization this means acquiring engine optimization this means acquiring engine optimization this means acquiring and uh making sure you have control over and uh making sure you have control over and uh making sure you have control over your Google business profile it means your Google business profile it means your Google business profile it means putting in photos it means getting putting in photos it means getting putting in photos it means getting reviews it means answering questions we reviews it means answering questions we reviews it means answering questions we have an entire episode on this channel have an entire episode on this channel have an entire episode on this channel dedicated to Google my business both dedicated to Google my business both dedicated to Google my business both that and the Google grants episode have that and the Google grants episode have that and the Google grants episode have been in the last couple of months you been in the last couple of months you been in the last couple of months you can find those in recent videos in can find those in recent videos in can find those in recent videos in recent podcast episodes on your podcast recent podcast episodes on your podcast recent podcast episodes on your podcast player go and do deep dives into each of player go and do deep dives into each of player go and do deep dives into each of those it doesn't cost anything to have those it doesn't cost anything to have those it doesn't cost anything to have good SEO it doesn't cost anything to good SEO it doesn't cost anything to good SEO it doesn't cost anything to take advantage of Google ad grants take advantage of Google ad grants take advantage of Google ad grants that's number four and number five let's that's number four and number five let's that's number four and number five let's get to six and seven unless you had get to six and seven unless you had get to six and seven unless you had anything to add well just one quick tip anything to add well just one quick tip anything to add well just one quick tip so the the episode we did on Google ad so the the episode we did on Google ad so the the episode we did on Google ad ad grants was with Brady sticker of ad grants was with Brady sticker of ad grants was with Brady sticker of church candy Brady sticker uh made a church candy Brady sticker uh made a church candy Brady sticker uh made a video on Instagram a couple weeks ago he video on Instagram a couple weeks ago he video on Instagram a couple weeks ago he was speaking at something and he posted was speaking at something and he posted was speaking at something and he posted the clip it was a little basically the clip it was a little basically the clip it was a little basically social sermon um he posted the clip social sermon um he posted the clip social sermon um he posted the clip where he was using AI to generate a

where he was using AI to generate a where he was using AI to generate a Google business profile description that Google business profile description that Google business profile description that was catered for increasing local SEO so was catered for increasing local SEO so was catered for increasing local SEO so he basically he went into Ai and said he basically he went into Ai and said he basically he went into Ai and said hey this is my church this is our hey this is my church this is our hey this is my church this is our website based off this write an SEO website based off this write an SEO website based off this write an SEO catered description for Google business catered description for Google business catered description for Google business manager so he took like one step further manager so he took like one step further manager so he took like one step further using Ai and what it spit out was like using Ai and what it spit out was like using Ai and what it spit out was like really high quality and he's like I'm really high quality and he's like I'm really high quality and he's like I'm basically using this like copy and paste basically using this like copy and paste basically using this like copy and paste and so now not only have I done all the and so now not only have I done all the and so now not only have I done all the steps to fill up my Google Google uh steps to fill up my Google Google uh steps to fill up my Google Google uh business profile but now it's like it's business profile but now it's like it's business profile but now it's like it's catered for high performing SEO um so catered for high performing SEO um so catered for high performing SEO um so yeah a little quick hot tip from Brady yeah a little quick hot tip from Brady yeah a little quick hot tip from Brady sticker himself Google business profile sticker himself Google business profile sticker himself Google business profile RP Google my business Long Live Google RP Google my business Long Live Google RP Google my business Long Live Google my business my business my business yes number six follow back and or yes number six follow back and or yes number six follow back and or initiate following on social businesses initiate following on social businesses initiate following on social businesses professionals restaurants beloved professionals restaurants beloved professionals restaurants beloved institutions of all kinds in your region institutions of all kinds in your region institutions of all kinds in your region and then periodically Don't Force It and then periodically Don't Force It and then periodically Don't Force It Like the content that you see from them Like the content that you see from them Like the content that you see from them y there was a new coffee shop that y there was a new coffee shop that y there was a new coffee shop that opened up in my neighborhood and opened up in my neighborhood and opened up in my neighborhood and tragically I don't drink coffee except tragically I don't drink coffee except tragically I don't drink coffee except for one coffee at 4:00 a.m. in my house for one coffee at 4:00 a.m. in my house for one coffee at 4:00 a.m. in my house so this specific coffee shop had no so this specific coffee shop had no so this specific coffee shop had no chance of ever gaining my business cuz chance of ever gaining my business cuz chance of ever gaining my business cuz there's no business to game but I went there's no business to game but I went there's no business to game but I went the first couple times it opened to like the first couple times it opened to like the first couple times it opened to like say hey it's great to have you in the say hey it's great to have you in the say hey it's great to have you in the neighborhood and this coffee shop neighborhood and this coffee shop neighborhood and this coffee shop discovered who I am because they were discovered who I am because they were discovered who I am because they were like oh who are you like what do you do like oh who are you like what do you do like oh who are you like what do you do and they're like oh you're an influencer and they're like oh you're an influencer and they're like oh you're an influencer I was like wait no no I'm a businessman I was like wait no no I'm a businessman I was like wait no no I'm a businessman take me seriously and they're like okay take me seriously and they're like okay take me seriously and they're like okay in boy so they followed me on Instagram

in boy so they followed me on Instagram in boy so they followed me on Instagram and like they're a coffee shop nothing I and like they're a coffee shop nothing I and like they're a coffee shop nothing I post is they don't want to be seeing post is they don't want to be seeing post is they don't want to be seeing your stuff and they were and they liked your stuff and they were and they liked your stuff and they were and they liked my content cool and guess what every my content cool and guess what every my content cool and guess what every single time they did I noticed it yeah single time they did I noticed it yeah single time they did I noticed it yeah and it was just one small thing to keep and it was just one small thing to keep and it was just one small thing to keep them top of mind to the rule of seven them top of mind to the rule of seven them top of mind to the rule of seven like that's a touch Point absolutely so like that's a touch Point absolutely so like that's a touch Point absolutely so Realtors Dental professionals lawyers Realtors Dental professionals lawyers Realtors Dental professionals lawyers restaurants I love to do with restaurants I love to do with restaurants I love to do with restaurants other local nonprofits cafes restaurants other local nonprofits cafes restaurants other local nonprofits cafes local nonprofits other churches like any local nonprofits other churches like any local nonprofits other churches like any anything that's not like just a big anything that's not like just a big anything that's not like just a big chain follow them and just like their chain follow them and just like their chain follow them and just like their content it means it it it's nothing but content it means it it it's nothing but content it means it it it's nothing but it's one of those additional touch it's one of those additional touch it's one of those additional touch points like until it happened to me like points like until it happened to me like points like until it happened to me like I I've been talking about this strategy I I've been talking about this strategy I I've been talking about this strategy for a decade and then it happened to me for a decade and then it happened to me for a decade and then it happened to me and I was like man this works like this and I was like man this works like this and I was like man this works like this really Works in fact so much that I was really Works in fact so much that I was really Works in fact so much that I was like I just want to DM them be like just like I just want to DM them be like just like I just want to DM them be like just so you know it's not personal I just so you know it's not personal I just so you know it's not personal I just only drink coffee at 400 a.m. yes thanks only drink coffee at 400 a.m. yes thanks only drink coffee at 400 a.m. yes thanks and I only follow Church creative so I and I only follow Church creative so I and I only follow Church creative so I am not following you back I can't fall am not following you back I can't fall am not following you back I can't fall back and yet I did follow them back wow back and yet I did follow them back wow back and yet I did follow them back wow that's love shout out to the junction that's love shout out to the junction that's love shout out to the junction that's right that is correct and then that's right that is correct and then that's right that is correct and then finally uh number seven just building an finally uh number seven just building an finally uh number seven just building an invite culture this is the one that I invite culture this is the one that I invite culture this is the one that I think churches are most consciously think churches are most consciously think churches are most consciously aware of and it's a nice kind of book aware of and it's a nice kind of book aware of and it's a nice kind of book end to the very beginning with the end to the very beginning with the end to the very beginning with the annual Bridge events those annual Bridge annual Bridge events those annual Bridge annual Bridge events those annual Bridge events for us have in many ways built an events for us have in many ways built an events for us have in many ways built an invite culture because there are these invite culture because there are these invite culture because there are these recurring events in our church that it recurring events in our church that it recurring events in our church that it is very easy to invite people you have is very easy to invite people you have is very easy to invite people you have something worth inviting folks to that something worth inviting folks to that something worth inviting folks to that that is not just uh come to church with that is not just uh come to church with that is not just uh come to church with me on Sunday right because the invite to me on Sunday right because the invite to me on Sunday right because the invite to church on Sunday is like hey we want you church on Sunday is like hey we want you church on Sunday is like hey we want you to do something for our church we want to do something for our church we want to do something for our church we want you to be part of this church like

you to be part of this church like you to be part of this church like that's the implicit ask whereas inviting that's the implicit ask whereas inviting that's the implicit ask whereas inviting them to a bridge event is hey our church them to a bridge event is hey our church them to a bridge event is hey our church is doing something that I know is going is doing something that I know is going is doing something that I know is going to bring you value and I'd love to let to bring you value and I'd love to let to bring you value and I'd love to let you know about it and come and then you know about it and come and then you know about it and come and then someone comes and like oh you put this someone comes and like oh you put this someone comes and like oh you put this on really well you did an excellent job on really well you did an excellent job on really well you did an excellent job that's the key like you just got to be that's the key like you just got to be that's the key like you just got to be excellent at this you can be excellent excellent at this you can be excellent excellent at this you can be excellent at a big scale you can be excellent on a at a big scale you can be excellent on a at a big scale you can be excellent on a small scale you know I put in extreme small scale you know I put in extreme small scale you know I put in extreme effort and intention to every single effort and intention to every single effort and intention to every single thing that I wrote and I gave it my best thing that I wrote and I gave it my best thing that I wrote and I gave it my best when only my mom was reading it and when only my mom was reading it and when only my mom was reading it and proof reading it and I give it my best proof reading it and I give it my best proof reading it and I give it my best now when apparently millions are seeing now when apparently millions are seeing now when apparently millions are seeing it like it's the same approach like how it like it's the same approach like how it like it's the same approach like how you do one thing is how you do you do one thing is how you do you do one thing is how you do everything and building an invite everything and building an invite everything and building an invite culture you're like oh like we need our culture you're like oh like we need our culture you're like oh like we need our church like we ask and they don't do it church like we ask and they don't do it church like we ask and they don't do it okay but like are you providing okay but like are you providing okay but like are you providing opportunities to invite people to things opportunities to invite people to things opportunities to invite people to things that they're excited to invite people to that they're excited to invite people to that they're excited to invite people to the intersection of your Church's values the intersection of your Church's values the intersection of your Church's values and the needs of the people in your and the needs of the people in your and the needs of the people in your church in your community exists like church in your community exists like church in your community exists like this isn't a thing where it's like look this isn't a thing where it's like look this isn't a thing where it's like look I could invite them to prayer night or I could invite them to prayer night or I could invite them to prayer night or Miracle night but the other person Miracle night but the other person Miracle night but the other person doesn't want that okay like there are so doesn't want that okay like there are so doesn't want that okay like there are so many things that your church can do that many things that your church can do that many things that your church can do that align with the mission of the local align with the mission of the local align with the mission of the local church yes and these Faith communities church yes and these Faith communities church yes and these Faith communities that are going to be valuable to the that are going to be valuable to the that are going to be valuable to the people that live close to you and just a people that live close to you and just a people that live close to you and just a bonus one that I'm thinking of right now bonus one that I'm thinking of right now bonus one that I'm thinking of right now our church has a very strong nonwhite our church has a very strong nonwhite our church has a very strong nonwhite non-english-speaking non-english-speaking non-english-speaking population and I'm not certain that's population and I'm not certain that's population and I'm not certain that's always been the case but it's definitely always been the case but it's definitely always been the case but it's definitely become the case in the last like 5 to 10 become the case in the last like 5 to 10 become the case in the last like 5 to 10 years and a a big part of that is like years and a a big part of that is like years and a a big part of that is like we as a country as many Western Nations we as a country as many Western Nations we as a country as many Western Nations have had like an increase in Immigration

have had like an increase in Immigration have had like an increase in Immigration and they're like okay we're going to and they're like okay we're going to and they're like okay we're going to direct you to this region so they end up direct you to this region so they end up direct you to this region so they end up like in our region and like they are not like in our region and like they are not like in our region and like they are not set up for Success no and so our church set up for Success no and so our church set up for Success no and so our church has been very intentional with like has been very intentional with like has been very intentional with like creating spaces for these people and creating spaces for these people and creating spaces for these people and what's cool is like once you have like what's cool is like once you have like what's cool is like once you have like five to 10 that speak the same language five to 10 that speak the same language five to 10 that speak the same language now it's very it's a lot easier to bring now it's very it's a lot easier to bring now it's very it's a lot easier to bring in like the next next the next one and in like the next next the next one and in like the next next the next one and now we have like all of these like kind now we have like all of these like kind now we have like all of these like kind of like of like of like individual groups in our individual groups in our individual groups in our church and like that has like exposed us church and like that has like exposed us church and like that has like exposed us to these all these new audiences um all to these all these new audiences um all to these all these new audiences um all these new people and that was just these new people and that was just these new people and that was just because we're like hey these people are because we're like hey these people are because we're like hey these people are here and like they're in our region and here and like they're in our region and here and like they're in our region and we serve as a Beacon of Hope in this we serve as a Beacon of Hope in this we serve as a Beacon of Hope in this region so we are responsible for helping region so we are responsible for helping region so we are responsible for helping them like it was like oh you need a bank them like it was like oh you need a bank them like it was like oh you need a bank account you can't pay for things like account you can't pay for things like account you can't pay for things like yeah okay can you speak English no all yeah okay can you speak English no all yeah okay can you speak English no all right we're gonna help you like get a right we're gonna help you like get a right we're gonna help you like get a bank account yeah just like things like bank account yeah just like things like bank account yeah just like things like that and and over time that has made a that and and over time that has made a that and and over time that has made a dramatic difference in like the way our dramatic difference in like the way our dramatic difference in like the way our church actually looks and our church is church actually looks and our church is church actually looks and our church is really like I'm it's so cool cuz like really like I'm it's so cool cuz like really like I'm it's so cool cuz like there's all ages there is all there's all ages there is all there's all ages there is all ethnicities there is all languages and ethnicities there is all languages and ethnicities there is all languages and there's all socio socioeconomic there's all socio socioeconomic there's all socio socioeconomic backgrounds and like at its best that's backgrounds and like at its best that's backgrounds and like at its best that's what church is sure a lot of times what church is sure a lot of times what church is sure a lot of times people are like how can I make my church people are like how can I make my church people are like how can I make my church more multiethnic more multigeneration more multiethnic more multigeneration more multiethnic more multigeneration okay like are you serving the least of okay like are you serving the least of okay like are you serving the least of these like no well I mean that's not why these like no well I mean that's not why these like no well I mean that's not why we did it but it's really cool kind of we did it but it's really cool kind of we did it but it's really cool kind of seeing that and I was talking with my seeing that and I was talking with my seeing that and I was talking with my pastor this um past weekend we're having pastor this um past weekend we're having pastor this um past weekend we're having dinner I was like what happened to Trunk dinner I was like what happened to Trunk dinner I was like what happened to Trunk or Treat he's like he's like I don't or Treat he's like he's like I don't or Treat he's like he's like I don't know man like it's happening on Sunday know man like it's happening on Sunday know man like it's happening on Sunday too he's like we've been doing church too he's like we've been doing church too he's like we've been doing church for 30 years and we've been at this new

for 30 years and we've been at this new for 30 years and we've been at this new campus for like five M he's like it's campus for like five M he's like it's campus for like five M he's like it's just like all starting to come together just like all starting to come together just like all starting to come together he's like this is this is the byproduct he's like this is this is the byproduct he's like this is this is the byproduct just doing the right things over and just doing the right things over and just doing the right things over and over again for so long to use the over again for so long to use the over again for so long to use the Canadian metaphor you're pushing the Canadian metaphor you're pushing the Canadian metaphor you're pushing the snowball up the hill you're pushing the snowball up the hill you're pushing the snowball up the hill you're pushing the rock up the hill and you're just trying rock up the hill and you're just trying rock up the hill and you're just trying to make one good decision and one good to make one good decision and one good to make one good decision and one good decision and every single good decision decision and every single good decision decision and every single good decision feels like an impossible task big church feels like an impossible task big church feels like an impossible task big church small Church like this can be small Church like this can be small Church like this can be irrespective of church size and then irrespective of church size and then irrespective of church size and then like you hit this inflection point where like you hit this inflection point where like you hit this inflection point where the the snowball Andor The Rock starts the the snowball Andor The Rock starts the the snowball Andor The Rock starts going down the hill and you're like now going down the hill and you're like now going down the hill and you're like now you're chasing it it's like it doesn't you're chasing it it's like it doesn't you're chasing it it's like it doesn't matter what I do it's like it just seems matter what I do it's like it just seems matter what I do it's like it just seems to work and just the byproduct of all to work and just the byproduct of all to work and just the byproduct of all the effort that was laid before yeah you the effort that was laid before yeah you the effort that was laid before yeah you know sometimes we'll do product launches know sometimes we'll do product launches know sometimes we'll do product launches and like a thousand churches will sign and like a thousand churches will sign and like a thousand churches will sign up for a paid product and you're like up for a paid product and you're like up for a paid product and you're like how were you able to execute that well how were you able to execute that well how were you able to execute that well it was like years and years of building it was like years and years of building it was like years and years of building trust and good faith and attention and trust and good faith and attention and trust and good faith and attention and then when we said hey we have this new then when we said hey we have this new then when we said hey we have this new thing a bunch of people were like we thing a bunch of people were like we thing a bunch of people were like we would love to support you in that and would love to support you in that and would love to support you in that and it's like really meeting our need like it's like really meeting our need like it's like really meeting our need like that's exciting and so these things do that's exciting and so these things do that's exciting and so these things do work they do take time they are all free work they do take time they are all free work they do take time they are all free and so that means it's really just going and so that means it's really just going and so that means it's really just going to require a little bit of elbow grease to require a little bit of elbow grease to require a little bit of elbow grease a little bit of time a little bit of a little bit of time a little bit of a little bit of time a little bit of effort effort effort you can put all those pieces together you can put all those pieces together you can put all those pieces together and just keep building that reputation and just keep building that reputation and just keep building that reputation building that brand building good faith building that brand building good faith building that brand building good faith meeting new people and invariably that meeting new people and invariably that meeting new people and invariably that does translate so good thank you as does translate so good thank you as does translate so good thank you as always for your time attention and Trust always for your time attention and Trust always for your time attention and Trust we'll talk to you next we'll talk to you next we'll talk to you next Wednesday oh another freebie Wednesday oh another freebie Wednesday oh another freebie podcast you got two more to write $0 podcast you got two more to write $0 podcast you got two more to write $0 cannot be on either of the titles yeah

cannot be on either of the titles yeah cannot be on either of the titles yeah am I overdoing am I overdoing am I overdoing it the best idea is for Rich churches