The New Era Of Social Media Is Here

The next era of social media is coming. The next era of social media is coming. Honestly, it might already be here. And Honestly, it might already be here. And Honestly, it might already be here. And in court cases filed this summer, Meta in court cases filed this summer, Meta in court cases filed this summer, Meta made some surprising claims about made some surprising claims about made some surprising claims about itself. And these revelations paint a itself. And these revelations paint a itself. And these revelations paint a clear picture of where social media is clear picture of where social media is clear picture of where social media is headed. We're here to break it all down. headed. We're here to break it all down. headed. We're here to break it all down. Let's dive in. Let's dive in. Let's dive in. >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sheer, your host, and joined as Brady Sheer, your host, and joined as Brady Sheer, your host, and joined as always by my co-host. We call him the always by my co-host. We call him the always by my co-host. We call him the Christian khakiwearing. He's a khaki Christian khakiwearing. He's a khaki Christian khakiwearing. He's a khaki wearing Christian. wearing Christian. wearing Christian. >> Hello. Hello. >> Hello. Hello. >> Hello. Hello. >> Today we are highlighting some big big >> Today we are highlighting some big big >> Today we are highlighting some big big things that are happening in the world things that are happening in the world things that are happening in the world of social media. of social media. of social media. >> To date there have been two eras of >> To date there have been two eras of >> To date there have been two eras of social media. We have the social graph social media. We have the social graph social media. We have the social graph area uh era pardon me which is area uh era pardon me which is area uh era pardon me which is everything kind of pre208 and this is everything kind of pre208 and this is everything kind of pre208 and this is when you know we were on social to see when you know we were on social to see when you know we were on social to see the updates coming from our friends and the updates coming from our friends and the updates coming from our friends and family. family. family. >> How we long for that era. >> How we long for that era. >> How we long for that era. >> Well some of us did aka our social >> Well some of us did aka our social >> Well some of us did aka our social graph. Like all things in the past, I graph. Like all things in the past, I graph. Like all things in the past, I think we pine for them thinking that think we pine for them thinking that think we pine for them thinking that they're better than they actually were. they're better than they actually were. they're better than they actually were. But that's a conversation for another But that's a conversation for another But that's a conversation for another time. Then Tik Tok came around and time. Then Tik Tok came around and time. Then Tik Tok came around and introduced a brand new way of engaging introduced a brand new way of engaging introduced a brand new way of engaging with social media. And this kicked off with social media. And this kicked off with social media. And this kicked off the discovery era, which we have been in the discovery era, which we have been in the discovery era, which we have been in for the past seven or eight years. And for the past seven or eight years. And for the past seven or eight years. And the discovery era was marked not by your the discovery era was marked not by your the discovery era was marked not by your friend and family connections, but friend and family connections, but friend and family connections, but instead by your personal interests, your instead by your personal interests, your instead by your personal interests, your viewing habits and history, and your viewing habits and history, and your viewing habits and history, and your local geographic location. Mhm.

local geographic location. Mhm. local geographic location. Mhm. >> There was an article published um by >> There was an article published um by >> There was an article published um by Derek Thompson on his Substack with the Derek Thompson on his Substack with the Derek Thompson on his Substack with the title Everything is Television, a theory title Everything is Television, a theory title Everything is Television, a theory of culture and attention. And it was in of culture and attention. And it was in of culture and attention. And it was in that article that he was documenting that article that he was documenting that article that he was documenting some of the claims that Meta Facebook some of the claims that Meta Facebook some of the claims that Meta Facebook and Instagram made this past summer when and Instagram made this past summer when and Instagram made this past summer when they were in front of the FTC and how they were in front of the FTC and how they were in front of the FTC and how that kind of dovetailed into well is that kind of dovetailed into well is that kind of dovetailed into well is social media like entering a new era? social media like entering a new era? social media like entering a new era? >> Mhm. >> Mhm. >> Mhm. >> Are we in a new era right now? Is social >> Are we in a new era right now? Is social >> Are we in a new era right now? Is social media social media at all? media social media at all? media social media at all? >> Right. Great point. And so that's what >> Right. Great point. And so that's what >> Right. Great point. And so that's what we want to tackle in this episode. We're we want to tackle in this episode. We're we want to tackle in this episode. We're going to start by summarizing some of going to start by summarizing some of going to start by summarizing some of the bigger items that were covered in the bigger items that were covered in the bigger items that were covered in this article. That article is linked in this article. That article is linked in this article. That article is linked in the description so you can check it out the description so you can check it out the description so you can check it out yourself. I believe it is uh not behind yourself. I believe it is uh not behind yourself. I believe it is uh not behind the pay wall. the pay wall. the pay wall. >> No, it's free. Okay, great. Again, >> No, it's free. Okay, great. Again, >> No, it's free. Okay, great. Again, everything is television by Derek everything is television by Derek everything is television by Derek Thompson. Thompson. Thompson. >> So the first >> So the first >> So the first >> This is free today. Sometimes a substack >> This is free today. Sometimes a substack >> This is free today. Sometimes a substack articles will go behind a payw wall articles will go behind a payw wall articles will go behind a payw wall after 4 weeks or so, but as of today's after 4 weeks or so, but as of today's after 4 weeks or so, but as of today's recording, it's free. recording, it's free. recording, it's free. >> Is that one of your substacking? >> Is that one of your substacking? >> Is that one of your substacking? >> No, everything's free on my Substack.

>> No, everything's free on my Substack. >> No, everything's free on my Substack. >> Okay. Well, we we'll link Alex's >> Okay. Well, we we'll link Alex's >> Okay. Well, we we'll link Alex's Substack as well. Substack as well. Substack as well. >> What's your Substack's name? >> What's your Substack's name? >> What's your Substack's name? >> Um, it's called letters to a local >> Um, it's called letters to a local >> Um, it's called letters to a local congregation. congregation. congregation. >> Oh, >> Oh, >> Oh, >> yeah. I write bi-weekly. I write >> yeah. I write bi-weekly. I write >> yeah. I write bi-weekly. I write pastoral letters to our congregation. I pastoral letters to our congregation. I pastoral letters to our congregation. I take those letters, I remove any take those letters, I remove any take those letters, I remove any sensitive information, I'll I'll put in sensitive information, I'll I'll put in sensitive information, I'll I'll put in some pseudonyms or whatever, and then I some pseudonyms or whatever, and then I some pseudonyms or whatever, and then I publish them on Substack. publish them on Substack. publish them on Substack. >> Okay. I was thinking something along the >> Okay. I was thinking something along the >> Okay. I was thinking something along the lines of like bishop burial. Why? If lines of like bishop burial. Why? If lines of like bishop burial. Why? If you're not dead now, you should be. >> That's my second Substack. It's very >> That's my second Substack. It's very common on subst. common on subst. common on subst. >> Everything's behind the payw wall there. >> Everything's behind the payw wall there. >> Everything's behind the payw wall there. Like it's all private cuz it's dark. Like it's all private cuz it's dark. Like it's all private cuz it's dark. Okay. Biggest takeaway here is that Okay. Biggest takeaway here is that Okay. Biggest takeaway here is that social media is television. So this social media is television. So this social media is television. So this summer there was an antirust case with summer there was an antirust case with summer there was an antirust case with the Federal Trade Commission, the FTC in the Federal Trade Commission, the FTC in the Federal Trade Commission, the FTC in the States where Meta filed this legal the States where Meta filed this legal the States where Meta filed this legal brief in which they made this startling brief in which they made this startling brief in which they made this startling claim that Meta cannot possibly be a claim that Meta cannot possibly be a claim that Meta cannot possibly be a social media monopoly. They said because social media monopoly. They said because social media monopoly. They said because we're not even a social media company, we're not even a social media company, we're not even a social media company, >> right? Meta is confessing this about >> right? Meta is confessing this about >> right? Meta is confessing this about themselves, themselves, themselves, >> right? >> right? >> right? >> Which is kind of a classic thing that >> Which is kind of a classic thing that >> Which is kind of a classic thing that these social platforms have done where these social platforms have done where these social platforms have done where they'll get in front of like the court they'll get in front of like the court they'll get in front of like the court and the court will be like, "Why have and the court will be like, "Why have and the court will be like, "Why have you done this?" Like that wasn't even you done this?" Like that wasn't even you done this?" Like that wasn't even us, man. because technically technically us, man. because technically technically us, man. because technically technically >> it couldn't have been >> it couldn't have been >> it couldn't have been >> we're not governorable.

>> we're not governorable. >> we're not governorable. >> So what they said was that look only a >> So what they said was that look only a >> So what they said was that look only a small share of time spent on our social small share of time spent on our social small share of time spent on our social networking platform is truly social networking platform is truly social networking platform is truly social networking. That is as defined by them networking. That is as defined by them networking. That is as defined by them time spent checking in with friends and time spent checking in with friends and time spent checking in with friends and family. They say more than 80% of time family. They say more than 80% of time family. They say more than 80% of time spent on Facebook and more than 90% of spent on Facebook and more than 90% of spent on Facebook and more than 90% of time spent on Instagram is spent time spent on Instagram is spent time spent on Instagram is spent watching videos. Most of that time is watching videos. Most of that time is watching videos. Most of that time is spent watching content from creators spent watching content from creators spent watching content from creators whom the user doesn't even know in whom the user doesn't even know in whom the user doesn't even know in person. Mhm. person. Mhm. person. Mhm. >> in their social graph. >> in their social graph. >> in their social graph. >> This is from the FTC filing directly. >> This is from the FTC filing directly. >> This is from the FTC filing directly. Quote, "Today, only a fraction of time Quote, "Today, only a fraction of time Quote, "Today, only a fraction of time spent on meta services, 7% on Instagram, spent on meta services, 7% on Instagram, spent on meta services, 7% on Instagram, 17% on Facebook, involves consuming 17% on Facebook, involves consuming 17% on Facebook, involves consuming content from online quote unquote content from online quote unquote content from online quote unquote friends. A majority of time spent on friends. A majority of time spent on friends. A majority of time spent on both apps is watching videos, both apps is watching videos, both apps is watching videos, increasingly short form videos that are increasingly short form videos that are increasingly short form videos that are quote unconnected, i.e. not from a quote unconnected, i.e. not from a quote unconnected, i.e. not from a friend or followed account, and friend or followed account, and friend or followed account, and recommended by AI powered algorithms recommended by AI powered algorithms recommended by AI powered algorithms that Meta has developed as a direct that Meta has developed as a direct that Meta has developed as a direct competitive response to Tik Tok's rise, competitive response to Tik Tok's rise, competitive response to Tik Tok's rise, which stalled Meta's growth. Look, we which stalled Meta's growth. Look, we which stalled Meta's growth. Look, we had to do this. had to do this. had to do this. >> I thought this is them saying like, >> I thought this is them saying like, >> I thought this is them saying like, look, we had a social graph era. We were look, we had a social graph era. We were look, we had a social graph era. We were all happy. I don't know who did this. It all happy. I don't know who did this. It all happy. I don't know who did this. It was Tik Tok, though. They kicked off a was Tik Tok, though. They kicked off a was Tik Tok, though. They kicked off a new era. We didn't want to be here. We new era. We didn't want to be here. We new era. We didn't want to be here. We had to be here. Blame them.

had to be here. Blame them. had to be here. Blame them. All right. Basically, social media has All right. Basically, social media has All right. Basically, social media has evolved from text to photo to video to evolved from text to photo to video to evolved from text to photo to video to streams of text, photo, and video. And streams of text, photo, and video. And streams of text, photo, and video. And finally, it seems to have reached a kind finally, it seems to have reached a kind finally, it seems to have reached a kind of settled end state in which Tik Tok of settled end state in which Tik Tok of settled end state in which Tik Tok and Meta are trying to become the same and Meta are trying to become the same and Meta are trying to become the same thing. a screen showing hours and hours thing. a screen showing hours and hours thing. a screen showing hours and hours of video made by people we do not know. of video made by people we do not know. of video made by people we do not know. Social media has turned into television. Social media has turned into television. Social media has turned into television. And there's a handy graph that we will And there's a handy graph that we will And there's a handy graph that we will put on the screen that basically tracks put on the screen that basically tracks put on the screen that basically tracks 2014 through 2024 and documents the time 2014 through 2024 and documents the time 2014 through 2024 and documents the time being spent on social and how it is being spent on social and how it is being spent on social and how it is becoming less and less social. becoming less and less social. becoming less and less social. >> Yeah. >> Yeah. >> Yeah. >> To Alexander's point, >> To Alexander's point, >> To Alexander's point, >> social media not really social at all, >> social media not really social at all, >> social media not really social at all, just media. just media. just media. >> Yes. which is the confession of the >> Yes. which is the confession of the >> Yes. which is the confession of the social media platform saying saying this social media platform saying saying this social media platform saying saying this about themselves which at when you read about themselves which at when you read about themselves which at when you read it kind of comes off as at at least to it kind of comes off as at at least to it kind of comes off as at at least to me upon first read comes off a little me upon first read comes off a little me upon first read comes off a little bit as as a staggering claim but then bit as as a staggering claim but then bit as as a staggering claim but then very shortly thereafter especially when very shortly thereafter especially when very shortly thereafter especially when it's followed up with these data points it's followed up with these data points it's followed up with these data points the realization is plain which is like the realization is plain which is like the realization is plain which is like oh what they're saying is is actually oh what they're saying is is actually oh what they're saying is is actually true very little of my time your time true very little of my time your time true very little of my time your time all of our time is spent actually all of our time is spent actually all of our time is spent actually connecting with folks that we know in connecting with folks that we know in connecting with folks that we know in real life, never mind folks that we know real life, never mind folks that we know real life, never mind folks that we know just online. A lot of our time spent on just online. A lot of our time spent on just online. A lot of our time spent on these platforms is just digesting short these platforms is just digesting short these platforms is just digesting short form video clips in this kind of uh form video clips in this kind of uh form video clips in this kind of uh endless Derrick Thompson in his article endless Derrick Thompson in his article endless Derrick Thompson in his article calls it a flow of entertainment calls it a flow of entertainment calls it a flow of entertainment content. We have alluded to this over content. We have alluded to this over content. We have alluded to this over years talking about how these platforms years talking about how these platforms years talking about how these platforms have are now in like entertainment

have are now in like entertainment have are now in like entertainment waters rather than um connection uh waters rather than um connection uh waters rather than um connection uh primarily waters. that we go to primarily waters. that we go to primarily waters. that we go to Instagram to be entertained. We don't Instagram to be entertained. We don't Instagram to be entertained. We don't really go to Instagram to connect. We do really go to Instagram to connect. We do really go to Instagram to connect. We do connection there, but as far as the connection there, but as far as the connection there, but as far as the percentage of our time spent on the app, percentage of our time spent on the app, percentage of our time spent on the app, it's mostly being entertained. And so to it's mostly being entertained. And so to it's mostly being entertained. And so to categorize it in kind of this this box categorize it in kind of this this box categorize it in kind of this this box of television is an interesting it's not of television is an interesting it's not of television is an interesting it's not a conclusion I would have come to by a conclusion I would have come to by a conclusion I would have come to by myself. But in reflecting on the data, myself. But in reflecting on the data, myself. But in reflecting on the data, my own use, and then of course like the my own use, and then of course like the my own use, and then of course like the points as Derek kind of lays them out, points as Derek kind of lays them out, points as Derek kind of lays them out, it's pretty plain for me to see that it's pretty plain for me to see that it's pretty plain for me to see that yeah, that's what these platforms have yeah, that's what these platforms have yeah, that's what these platforms have become. to become. to become. to explain this graphic for those that are explain this graphic for those that are explain this graphic for those that are listening. Basically, in 2014, they plot listening. Basically, in 2014, they plot listening. Basically, in 2014, they plot these five different activities that you these five different activities that you these five different activities that you could do on social, follow celebrities, could do on social, follow celebrities, could do on social, follow celebrities, fill spare time, meet new people, keep fill spare time, meet new people, keep fill spare time, meet new people, keep up with friends, share my opinion. And up with friends, share my opinion. And up with friends, share my opinion. And in 2014, they're all at zero. Saying, in 2014, they're all at zero. Saying, in 2014, they're all at zero. Saying, "Okay, how have these activities "Okay, how have these activities "Okay, how have these activities lessened or increased in the past 10 lessened or increased in the past 10 lessened or increased in the past 10 years?"

years?" years?" Meeting new people, keeping up with Meeting new people, keeping up with Meeting new people, keeping up with friends, and sharing my opinion have all friends, and sharing my opinion have all friends, and sharing my opinion have all declined by roughly 40 points on this declined by roughly 40 points on this declined by roughly 40 points on this graph, whereas following celebrities and graph, whereas following celebrities and graph, whereas following celebrities and filling spare time have increased filling spare time have increased filling spare time have increased roughly 20 points. roughly 20 points. roughly 20 points. >> Yeah. >> Yeah. >> Yeah. >> So that's a combined 60 point gap on >> So that's a combined 60 point gap on >> So that's a combined 60 point gap on this graph. And what's interesting to me this graph. And what's interesting to me this graph. And what's interesting to me is sharing my opinion. There are fewer is sharing my opinion. There are fewer is sharing my opinion. There are fewer and fewer like casual publishers on and fewer like casual publishers on and fewer like casual publishers on social. Let's say my wife, your wife, social. Let's say my wife, your wife, social. Let's say my wife, your wife, whom 10 years ago perhaps would have whom 10 years ago perhaps would have whom 10 years ago perhaps would have been like publishing updates on been like publishing updates on been like publishing updates on Facebook. Totally. Like maybe there's Facebook. Totally. Like maybe there's Facebook. Totally. Like maybe there's some story updates like each of our some story updates like each of our some story updates like each of our wives publish story updates and then wives publish story updates and then wives publish story updates and then maybe they use the Instagram feed for maybe they use the Instagram feed for maybe they use the Instagram feed for like like like >> oh there was a big thing that happened >> oh there was a big thing that happened >> oh there was a big thing that happened in our family's lives. We're going to in our family's lives. We're going to in our family's lives. We're going to share it. share it. share it. >> Aside from that, like just consumers, >> Aside from that, like just consumers, >> Aside from that, like just consumers, not publishers. not publishers. not publishers. >> So I'm kind of going through this and >> So I'm kind of going through this and >> So I'm kind of going through this and I'm like, you know, feeling a bit smug I'm like, you know, feeling a bit smug I'm like, you know, feeling a bit smug because I'm like, you know, I don't because I'm like, you know, I don't because I'm like, you know, I don't really even use social. I'm a podcast really even use social. I'm a podcast really even use social. I'm a podcast listener. listener. listener. And then Derek gets to point two in the And then Derek gets to point two in the And then Derek gets to point two in the article where he's like, "You know what article where he's like, "You know what article where he's like, "You know what else is television? Podcast." And I was else is television? Podcast." And I was else is television? Podcast." And I was like, "No, like, "No, like, "No, we were having dinner with um new we were having dinner with um new we were having dinner with um new friends last night."

friends last night." friends last night." >> Um and we were just chatting afterwards >> Um and we were just chatting afterwards >> Um and we were just chatting afterwards and the guy I was talking to said like, and the guy I was talking to said like, and the guy I was talking to said like, "Oh yeah, sometimes like after we put "Oh yeah, sometimes like after we put "Oh yeah, sometimes like after we put the kids to bed, I'll watch a podcast." the kids to bed, I'll watch a podcast." the kids to bed, I'll watch a podcast." And he used that phrase and it stuck out And he used that phrase and it stuck out And he used that phrase and it stuck out to me and it was before we prepped for to me and it was before we prepped for to me and it was before we prepped for this show. And the way he said it, watch this show. And the way he said it, watch this show. And the way he said it, watch a podcast, stuck out to me because I'm a podcast, stuck out to me because I'm a podcast, stuck out to me because I'm not much of a podcast watcher. I'm I'm a not much of a podcast watcher. I'm I'm a not much of a podcast watcher. I'm I'm a podcast listener, but I know that a lot podcast listener, but I know that a lot podcast listener, but I know that a lot of folks are podcast watchers now. They of folks are podcast watchers now. They of folks are podcast watchers now. They will watch. 5 years ago, you couldn't will watch. 5 years ago, you couldn't will watch. 5 years ago, you couldn't use that that phrase, watch a podcast. use that that phrase, watch a podcast. use that that phrase, watch a podcast. It was just something that you It was just something that you It was just something that you exclusively listen to. But now, and and exclusively listen to. But now, and and exclusively listen to. But now, and and and we'll see here with with uh backed and we'll see here with with uh backed and we'll see here with with uh backed up with data. Now, so many podcasts are up with data. Now, so many podcasts are up with data. Now, so many podcasts are published as videos. There there's an published as videos. There there's an published as videos. There there's an entirely new way to interact with entirely new way to interact with entirely new way to interact with podcasts which is not just listening but podcasts which is not just listening but podcasts which is not just listening but by watching. From the article, industry by watching. From the article, industry by watching. From the article, industry analysts say consumption of video analysts say consumption of video analysts say consumption of video podcasts is growing 20 times faster than podcasts is growing 20 times faster than podcasts is growing 20 times faster than audio only ones and more than half of audio only ones and more than half of audio only ones and more than half of the world's top shows now release video the world's top shows now release video the world's top shows now release video versions. YouTube has quietly become the versions. YouTube has quietly become the versions. YouTube has quietly become the most popular platform for podcasts and most popular platform for podcasts and most popular platform for podcasts and it's not even close on Spotify. The it's not even close on Spotify. The it's not even close on Spotify. The number of video podcasts has nearly number of video podcasts has nearly number of video podcasts has nearly tripled since 2023 and the video tripled since 2023 and the video tripled since 2023 and the video podcasts are significantly outgrowing podcasts are significantly outgrowing podcasts are significantly outgrowing nonvideo pods. Does it really make sense nonvideo pods. Does it really make sense nonvideo pods. Does it really make sense to insist on an audio only podcast in to insist on an audio only podcast in to insist on an audio only podcast in 2025? I don't think so. Reality is 2025? I don't think so. Reality is 2025? I don't think so. Reality is screaming loudly in my ear and its screaming loudly in my ear and its screaming loudly in my ear and its message is clear. Podcasts are turning message is clear. Podcasts are turning message is clear. Podcasts are turning into television into television into television >> to this own show uh to to this show.

>> to this own show uh to to this show. >> to this own show uh to to this show. >> Yeah. >> Yeah. >> Yeah. >> More than twice as many views per day >> More than twice as many views per day >> More than twice as many views per day come on YouTube than listens per day come on YouTube than listens per day come on YouTube than listens per day despite this being on YouTube for only despite this being on YouTube for only despite this being on YouTube for only two years. We've been podcasting a very two years. We've been podcasting a very two years. We've been podcasting a very mature mature mature >> for like 12 years on audio only. And yet >> for like 12 years on audio only. And yet >> for like 12 years on audio only. And yet already in 24 months already in 24 months already in 24 months >> the listens per day on this YouTube show >> the listens per day on this YouTube show >> the listens per day on this YouTube show watches per day really views per day are watches per day really views per day are watches per day really views per day are double that of the listens which which double that of the listens which which double that of the listens which which is crazy. is crazy. is crazy. >> And then the final note I wanted to hit >> And then the final note I wanted to hit >> And then the final note I wanted to hit on here which is that like the algorithm on here which is that like the algorithm on here which is that like the algorithm is now understanding this and it is is now understanding this and it is is now understanding this and it is television. So going back to the point television. So going back to the point television. So going back to the point that we made that that we made that that we made that >> it used to be in the social graph era >> it used to be in the social graph era >> it used to be in the social graph era where like everyone was a publisher on where like everyone was a publisher on where like everyone was a publisher on social and everyone was a consumer. Mhm. social and everyone was a consumer. Mhm. social and everyone was a consumer. Mhm. >> Fast forward 10 years, 15 years, and now >> Fast forward 10 years, 15 years, and now >> Fast forward 10 years, 15 years, and now like most of us, like most of us, like most of us, >> unless you're an organization or doing >> unless you're an organization or doing >> unless you're an organization or doing it in a professional context, are really it in a professional context, are really it in a professional context, are really just consumers of social media, aka just consumers of social media, aka just consumers of social media, aka media, aka television. media, aka television. media, aka television. >> This is what Adam Miseri has said >> This is what Adam Miseri has said >> This is what Adam Miseri has said earlier this summer. Two items that I earlier this summer. Two items that I earlier this summer. Two items that I think corroborate everything that we're think corroborate everything that we're think corroborate everything that we're hearing here. And we touched on this in hearing here. And we touched on this in hearing here. And we touched on this in earlier episodes, but it's worth earlier episodes, but it's worth earlier episodes, but it's worth repeating. Quote from Masseri, head of repeating. Quote from Masseri, head of repeating. Quote from Masseri, head of Instagram. It is true, and we're trying Instagram. It is true, and we're trying Instagram. It is true, and we're trying to make it not so that if you don't post to make it not so that if you don't post to make it not so that if you don't post for a month or two, coming back in can for a month or two, coming back in can for a month or two, coming back in can be rough. And that is not intentional.

be rough. And that is not intentional. be rough. And that is not intentional. It is a byproduct of the fact that we It is a byproduct of the fact that we It is a byproduct of the fact that we have less signals and data for you after have less signals and data for you after have less signals and data for you after you've gone for a month or two. Like the you've gone for a month or two. Like the you've gone for a month or two. Like the prerequisite to being on social is like prerequisite to being on social is like prerequisite to being on social is like you have to be a publisher every single you have to be a publisher every single you have to be a publisher every single week. Well, that's not a person like one week. Well, that's not a person like one week. Well, that's not a person like one of our wives or if you're listening like of our wives or if you're listening like of our wives or if you're listening like you as a casual person on social media, you as a casual person on social media, you as a casual person on social media, not representing your church but just not representing your church but just not representing your church but just yourself. Like yourself. Like yourself. Like >> he's saying like no, if you want to get >> he's saying like no, if you want to get >> he's saying like no, if you want to get anyone to see your stuff, like you have anyone to see your stuff, like you have anyone to see your stuff, like you have to be an active publisher. Well, that's to be an active publisher. Well, that's to be an active publisher. Well, that's not how like you use it casually. And not how like you use it casually. And not how like you use it casually. And then when someone asked him earlier this then when someone asked him earlier this then when someone asked him earlier this year like I just want to reach my year like I just want to reach my year like I just want to reach my followers. The revelation was made and followers. The revelation was made and followers. The revelation was made and this was the big one for me that the this was the big one for me that the this was the big one for me that the supply on social has outpaced the supply on social has outpaced the supply on social has outpaced the demand. Miss again quote it's the demand. Miss again quote it's the demand. Miss again quote it's the hardest thing for us. We want creators hardest thing for us. We want creators hardest thing for us. We want creators to reach as many people as possible. But to reach as many people as possible. But to reach as many people as possible. But there is way more content that an there is way more content that an there is way more content that an average person could see each day. Even average person could see each day. Even average person could see each day. Even just looking at content from accounts just looking at content from accounts just looking at content from accounts they do follow than they have time for. they do follow than they have time for. they do follow than they have time for. Some people don't open the app every Some people don't open the app every Some people don't open the app every day. Others don't scroll in the feed. day. Others don't scroll in the feed. day. Others don't scroll in the feed. Others don't scroll very far. People Others don't scroll very far. People Others don't scroll very far. People blame ranking algorithms. But ranking blame ranking algorithms. But ranking blame ranking algorithms. But ranking meaningfully increases the amount of meaningfully increases the amount of meaningfully increases the amount of content people see in turn significantly content people see in turn significantly content people see in turn significantly increasing reach for the average increasing reach for the average increasing reach for the average creator. Supply outpacing demand.

creator. Supply outpacing demand. creator. Supply outpacing demand. >> Social media is television. The >> Social media is television. The >> Social media is television. The algorithm is television. Apparently algorithm is television. Apparently algorithm is television. Apparently podcasts are television. So what are the podcasts are television. So what are the podcasts are television. So what are the implications for this for your church? implications for this for your church? implications for this for your church? >> Yeah, >> Yeah, >> Yeah, >> there are probably implications outside >> there are probably implications outside >> there are probably implications outside of church that are worth discussing. of church that are worth discussing. of church that are worth discussing. Like are we all doomed? Like are we all doomed? Like are we all doomed? >> I'll write about that on my substack. >> I'll write about that on my substack. >> I'll write about that on my substack. >> That's right. Because that's not what >> That's right. Because that's not what >> That's right. Because that's not what this podcast is for. Here's the thing. I this podcast is for. Here's the thing. I this podcast is for. Here's the thing. I want to start with this. I think want to start with this. I think want to start with this. I think maybe even the majority of people maybe even the majority of people maybe even the majority of people listening and watching this, no one's listening and watching this, no one's listening and watching this, no one's listening. We're all watching listening. We're all watching listening. We're all watching apparently. apparently. apparently. >> Yeah, exactly. >> Yeah, exactly. >> Yeah, exactly. >> Are thinking to themselves, you know >> Are thinking to themselves, you know >> Are thinking to themselves, you know what? We just got to opt out at this what? We just got to opt out at this what? We just got to opt out at this point. point. point. >> Because I saw this when social media >> Because I saw this when social media >> Because I saw this when social media came around, the social graph era. came around, the social graph era. came around, the social graph era. People, churches were like, do we need People, churches were like, do we need People, churches were like, do we need to be on this? Like, we're just going to to be on this? Like, we're just going to to be on this? Like, we're just going to opt out. opt out. opt out. >> We're going to become like, you know, >> We're going to become like, you know, >> We're going to become like, you know, the the digital Amish version of this. the the digital Amish version of this. the the digital Amish version of this. And then the Discovery era came around. And then the Discovery era came around. And then the Discovery era came around. They said, social media's changed again. They said, social media's changed again. They said, social media's changed again. No, no, this is not for our church. No, no, this is not for our church. No, no, this is not for our church. We're going to opt out. And now let's We're going to opt out. And now let's We're going to opt out. And now let's just call this working name the just call this working name the just call this working name the syndication era. Okay? syndication era. Okay? syndication era. Okay? >> Because syndication makes me think of >> Because syndication makes me think of >> Because syndication makes me think of syndicated television. So the syndicated television. So the syndicated television. So the syndication era, syndication era, syndication era, >> this is the new era. >> this is the new era. >> this is the new era. >> Churches, I think, are just going to >> Churches, I think, are just going to >> Churches, I think, are just going to say, you know what, enough. We're opting say, you know what, enough. We're opting say, you know what, enough. We're opting out again.

out again. out again. >> And I understand that impulse. >> And I understand that impulse. >> And I understand that impulse. >> And I understand how you could even >> And I understand how you could even >> And I understand how you could even reasonably explain why we would do that reasonably explain why we would do that reasonably explain why we would do that because you would say, "Hey, look, because you would say, "Hey, look, because you would say, "Hey, look, churches, we are in-person churches, we are in-person churches, we are in-person organizations. So, if we're moving into organizations. So, if we're moving into organizations. So, if we're moving into this new era where like church doesn't this new era where like church doesn't this new era where like church doesn't really fit in, this is this is all tele. really fit in, this is this is all tele. really fit in, this is this is all tele. Why are we gonna fit in here? Why are we gonna fit in here? Why are we gonna fit in here? >> Here's why I just don't think it's >> Here's why I just don't think it's >> Here's why I just don't think it's rational. rational. rational. So long as the weekly church service So long as the weekly church service So long as the weekly church service is based primarily around the sermon, is based primarily around the sermon, is based primarily around the sermon, aka a lecture, aka a lecture, aka a lecture, I don't see a rational reason why you I don't see a rational reason why you I don't see a rational reason why you would then not syndicate that would then not syndicate that would then not syndicate that >> on other platforms where everyone is >> on other platforms where everyone is >> on other platforms where everyone is spending their time. If your church is spending their time. If your church is spending their time. If your church is like no, like most of our Sunday service like no, like most of our Sunday service like no, like most of our Sunday service is like local service, is like local service, is like local service, >> then absolutely you're an inerson >> then absolutely you're an inerson >> then absolutely you're an inerson organization that doesn't like so easily organization that doesn't like so easily organization that doesn't like so easily translate to creating content. But like translate to creating content. But like translate to creating content. But like if you're basically doing a lecture in if you're basically doing a lecture in if you're basically doing a lecture in person every single week, then I don't person every single week, then I don't person every single week, then I don't really see a rational reason from a really see a rational reason from a really see a rational reason from a congruency standpoint to then not congruency standpoint to then not congruency standpoint to then not syndicate that. One of the reasons we syndicate that. One of the reasons we syndicate that. One of the reasons we always talk about why churches have this always talk about why churches have this always talk about why churches have this huge advantage on social is because we huge advantage on social is because we huge advantage on social is because we have senior leaders doing all this have senior leaders doing all this have senior leaders doing all this spiritual and creative work, putting in spiritual and creative work, putting in spiritual and creative work, putting in a ton of effort to make these weekly a ton of effort to make these weekly a ton of effort to make these weekly sermons. I want to then amplify and sermons. I want to then amplify and sermons. I want to then amplify and multiply that impact by repurposing it multiply that impact by repurposing it multiply that impact by repurposing it on as many platforms as I can because on as many platforms as I can because on as many platforms as I can because social media affords me the ability to social media affords me the ability to social media affords me the ability to reach people and put the good news in reach people and put the good news in reach people and put the good news in front of them.

front of them. front of them. >> And so like from a mission standpoint, >> And so like from a mission standpoint, >> And so like from a mission standpoint, from a congruency standpoint, what we do from a congruency standpoint, what we do from a congruency standpoint, what we do in person and how that then should be in person and how that then should be in person and how that then should be reflected online, I don't really see reflected online, I don't really see reflected online, I don't really see this as that big of a difference in many this as that big of a difference in many this as that big of a difference in many ways. Like in the same way that ways. Like in the same way that ways. Like in the same way that ministries would be like, "We're going ministries would be like, "We're going ministries would be like, "We're going to syndicate our sermon on the local to syndicate our sermon on the local to syndicate our sermon on the local radio station or we're going to radio station or we're going to radio station or we're going to syndicate our sermon on the local TV syndicate our sermon on the local TV syndicate our sermon on the local TV broadcast." A lot of churches didn't do broadcast." A lot of churches didn't do broadcast." A lot of churches didn't do that. Why? They shouldn't have like the that. Why? They shouldn't have like the that. Why? They shouldn't have like the money. Cost a lot of money. money. Cost a lot of money. money. Cost a lot of money. >> Well, now you can do it for free >> Well, now you can do it for free >> Well, now you can do it for free >> and you've always able to do I mean that >> and you've always able to do I mean that >> and you've always able to do I mean that that hasn't changed, but that hasn't changed, but that hasn't changed, but >> yeah. And like in in Derek's article, he >> yeah. And like in in Derek's article, he >> yeah. And like in in Derek's article, he talks about how this evolution of social talks about how this evolution of social talks about how this evolution of social media becoming television was basically media becoming television was basically media becoming television was basically inevitable. he draws the the image of, inevitable. he draws the the image of, inevitable. he draws the the image of, you know, a a marble in a bowl or like you know, a a marble in a bowl or like you know, a a marble in a bowl or like water um going down a drain, like it's water um going down a drain, like it's water um going down a drain, like it's always going to spiral down and and end always going to spiral down and and end always going to spiral down and and end at the same result. And he talks about at the same result. And he talks about at the same result. And he talks about how that that that's his view on on on how that that that's his view on on on how that that that's his view on on on social media and this this digital space social media and this this digital space social media and this this digital space that it was always going to become this.

that it was always going to become this. that it was always going to become this. And so I guess what I hear you saying is And so I guess what I hear you saying is And so I guess what I hear you saying is whether we um whether we um whether we um you know celebrate the evolution or not, you know celebrate the evolution or not, you know celebrate the evolution or not, whether we are excited about this new whether we are excited about this new whether we are excited about this new era or not, what I hear you saying is era or not, what I hear you saying is era or not, what I hear you saying is that churches all churches who who that churches all churches who who that churches all churches who who record their Sunday sermon particularly record their Sunday sermon particularly record their Sunday sermon particularly in video are poised like they have the in video are poised like they have the in video are poised like they have the content already that the platform is content already that the platform is content already that the platform is inevitably trending towards which is um inevitably trending towards which is um inevitably trending towards which is um video to be consumed and we video to be consumed and we video to be consumed and we have the greatest story ever told. So, have the greatest story ever told. So, have the greatest story ever told. So, we're uniquely poised to repurpose our we're uniquely poised to repurpose our we're uniquely poised to repurpose our in-person gathering for the in-person gathering for the in-person gathering for the inevitability of where these platforms inevitability of where these platforms inevitability of where these platforms are headed. Yeah. And I think one of the are headed. Yeah. And I think one of the are headed. Yeah. And I think one of the easy ways to make sense of it is this. easy ways to make sense of it is this. easy ways to make sense of it is this. When I get on a call with churches, so I When I get on a call with churches, so I When I get on a call with churches, so I had five calls with churches yesterday had five calls with churches yesterday had five calls with churches yesterday and this came up I think with three of and this came up I think with three of and this came up I think with three of them. We talked about the three them. We talked about the three them. We talked about the three audiences that your church is reaching audiences that your church is reaching audiences that your church is reaching when you create social media content.

when you create social media content. when you create social media content. And it's interesting because each of And it's interesting because each of And it's interesting because each of these three audiences, now that I'm these three audiences, now that I'm these three audiences, now that I'm thinking of it, maps perfectly to each thinking of it, maps perfectly to each thinking of it, maps perfectly to each of the three eras. of the three eras. of the three eras. >> The social graph era, the discovery era, >> The social graph era, the discovery era, >> The social graph era, the discovery era, the asterisk working title syndication the asterisk working title syndication the asterisk working title syndication era. era. era. >> The first audience is the people who are >> The first audience is the people who are >> The first audience is the people who are you who you're connected to in person, you who you're connected to in person, you who you're connected to in person, >> right? >> right? >> right? >> Your existing congregation. So, in the >> Your existing congregation. So, in the >> Your existing congregation. So, in the first era of social media, that was first era of social media, that was first era of social media, that was really the only audience you could really the only audience you could really the only audience you could reach, your social graph. You could say reach, your social graph. You could say reach, your social graph. You could say to people, "Hey, follow us on Facebook to people, "Hey, follow us on Facebook to people, "Hey, follow us on Facebook and you'll like see the content our and you'll like see the content our and you'll like see the content our church is publishing." church is publishing." church is publishing." >> Remember in that era, like to get out of >> Remember in that era, like to get out of >> Remember in that era, like to get out of that bubble, you'd have to boost posts that bubble, you'd have to boost posts that bubble, you'd have to boost posts on Instagram or like literally pay for on Instagram or like literally pay for on Instagram or like literally pay for Facebook ads. And that was one of the Facebook ads. And that was one of the Facebook ads. And that was one of the the the great advantages of the the the great advantages of the the the great advantages of the discovery era is we got to get on the discovery era is we got to get on the discovery era is we got to get on the show and say, "Hey, this is free now. show and say, "Hey, this is free now. show and say, "Hey, this is free now. You don't have to pay for this anymore." You don't have to pay for this anymore." You don't have to pay for this anymore." >> Right? And that leads us to the second >> Right? And that leads us to the second >> Right? And that leads us to the second audience. The first audience is the audience. The first audience is the audience. The first audience is the people you're connected to, your people you're connected to, your people you're connected to, your existing sphere of influence, your existing sphere of influence, your existing sphere of influence, your congregation, your church. The second congregation, your church. The second congregation, your church. The second audience was people who have no idea who audience was people who have no idea who audience was people who have no idea who you are, though many of which may be you are, though many of which may be you are, though many of which may be local thanks to the geographic local thanks to the geographic local thanks to the geographic >> components of the algorithms, the >> components of the algorithms, the >> components of the algorithms, the discovery algorithms. And so, like, in discovery algorithms. And so, like, in discovery algorithms. And so, like, in that era, I'm like saying to churches, that era, I'm like saying to churches, that era, I'm like saying to churches, like you just mentioned, like you can like you just mentioned, like you can like you just mentioned, like you can introduce your church to new people and introduce your church to new people and introduce your church to new people and you don't have to boost or pay money you don't have to boost or pay money you don't have to boost or pay money anymore. The trade-off is you're not as anymore. The trade-off is you're not as anymore. The trade-off is you're not as reliably going to reach your existing reliably going to reach your existing reliably going to reach your existing followers. And the more we got deeper followers. And the more we got deeper followers. And the more we got deeper into this, the discovery era, the more into this, the discovery era, the more into this, the discovery era, the more that kind of skewed that kind of skewed that kind of skewed >> like teeter totter >> like teeter totter >> like teeter totter >> went in the other direction. Like >> went in the other direction. Like >> went in the other direction. Like nowadays,

nowadays, nowadays, >> it's like almost impossible to reach >> it's like almost impossible to reach >> it's like almost impossible to reach your followers. your followers. your followers. >> It really feels that way. >> It really feels that way. >> It really feels that way. >> I was on a call with a church yesterday. >> I was on a call with a church yesterday. >> I was on a call with a church yesterday. They were like, "Hey, we we've loved They were like, "Hey, we we've loved They were like, "Hey, we we've loved seeing like our engagement and our seeing like our engagement and our seeing like our engagement and our impressions double since working with impressions double since working with impressions double since working with you, but we want to see those followers you, but we want to see those followers you, but we want to see those followers creep up." And I said, "You know what? creep up." And I said, "You know what? creep up." And I said, "You know what? Hey, followers are a lagging indicator. Hey, followers are a lagging indicator. Hey, followers are a lagging indicator. So, like if you see impressions and So, like if you see impressions and So, like if you see impressions and engagement going up and followers engagement going up and followers engagement going up and followers haven't gone just yet, that's because haven't gone just yet, that's because haven't gone just yet, that's because it's a lagging metric. But I was like it's a lagging metric. But I was like it's a lagging metric. But I was like also followers don't matter. also followers don't matter. also followers don't matter. >> Like I said, we've stopped tracking >> Like I said, we've stopped tracking >> Like I said, we've stopped tracking these things because when you publish these things because when you publish these things because when you publish content, like you if you follow someone, content, like you if you follow someone, content, like you if you follow someone, you're not going to see their stuff. you're not going to see their stuff. you're not going to see their stuff. >> So, what that's done is it's created in >> So, what that's done is it's created in >> So, what that's done is it's created in users the behavior that we don't follow users the behavior that we don't follow users the behavior that we don't follow people as much because we know if we people as much because we know if we people as much because we know if we follow them, like on Tik Tok, there's follow them, like on Tik Tok, there's follow them, like on Tik Tok, there's this famous thing where if you follow this famous thing where if you follow this famous thing where if you follow someone, people expect to not see them someone, people expect to not see them someone, people expect to not see them anymore. Yes. anymore. Yes. anymore. Yes. >> What is that? >> What is that? >> What is that? >> So following doesn't really matter >> So following doesn't really matter >> So following doesn't really matter because the behavior has been like because the behavior has been like because the behavior has been like cannibalized by the other ways that cannibalized by the other ways that cannibalized by the other ways that social media basically functions. social media basically functions. social media basically functions. So that's the discovery era. Upside is So that's the discovery era. Upside is So that's the discovery era. Upside is we can reach a ton of people that don't we can reach a ton of people that don't we can reach a ton of people that don't know us and introduce our church to new know us and introduce our church to new know us and introduce our church to new people for the first time and it's free. people for the first time and it's free. people for the first time and it's free. The downside is remember when we used to The downside is remember when we used to The downside is remember when we used to be connecting with our people. Okay, be connecting with our people. Okay, be connecting with our people. Okay, those are the two audiences. The third those are the two audiences. The third those are the two audiences. The third audience and the one that has been audience and the one that has been audience and the one that has been overlooked to this point are those overlooked to this point are those overlooked to this point are those people that are evaluating your church.

people that are evaluating your church. people that are evaluating your church. M. M. M. >> So, uh, Alex and I were going out for >> So, uh, Alex and I were going out for >> So, uh, Alex and I were going out for dinner tomorrow night with our wives, dinner tomorrow night with our wives, dinner tomorrow night with our wives, and Rebecca, Alex's wife, was like, and Rebecca, Alex's wife, was like, and Rebecca, Alex's wife, was like, "Hey, let's go to this restaurant." Last "Hey, let's go to this restaurant." Last "Hey, let's go to this restaurant." Last time I was there was like 10 years ago. time I was there was like 10 years ago. time I was there was like 10 years ago. And so, like, I went to the website to And so, like, I went to the website to And so, like, I went to the website to see the menu. see the menu. see the menu. >> And then, as soon as I had like briefly >> And then, as soon as I had like briefly >> And then, as soon as I had like briefly checked the menu, I went to their checked the menu, I went to their checked the menu, I went to their Instagram because that's where I can Instagram because that's where I can Instagram because that's where I can actually see what's happening. actually see what's happening. actually see what's happening. >> The website is no longer the exclusive >> The website is no longer the exclusive >> The website is no longer the exclusive front door for online ministry. front door for online ministry. front door for online ministry. >> A platform like Instagram is becoming >> A platform like Instagram is becoming >> A platform like Instagram is becoming just as important. You go to a church's just as important. You go to a church's just as important. You go to a church's Instagram to see what's up. Okay, I can Instagram to see what's up. Okay, I can Instagram to see what's up. Okay, I can watch a sermon clip, 30 to 60 seconds. I watch a sermon clip, 30 to 60 seconds. I watch a sermon clip, 30 to 60 seconds. I can get a feel for, okay, what is this can get a feel for, okay, what is this can get a feel for, okay, what is this communication style? What's a bit of communication style? What's a bit of communication style? What's a bit of their theology? I see a few photos of their theology? I see a few photos of their theology? I see a few photos of church life. Okay, that's where they church life. Okay, that's where they church life. Okay, that's where they meet. That's like their demographics. meet. That's like their demographics. meet. That's like their demographics. Okay, smiling people. Okay, I get a Okay, smiling people. Okay, I get a Okay, smiling people. Okay, I get a pretty accurate feel of what to expect pretty accurate feel of what to expect pretty accurate feel of what to expect when I visit in the first for the first when I visit in the first for the first when I visit in the first for the first time. time. time. >> You didn't reach me on social church. I >> You didn't reach me on social church. I >> You didn't reach me on social church. I reached you reached you reached you >> on social. That is the third audience >> on social. That is the third audience >> on social. That is the third audience that is going to be the most important that is going to be the most important that is going to be the most important audience in audience in audience in >> interesting >> interesting >> interesting >> the syndication era because what will >> the syndication era because what will >> the syndication era because what will happen is that okay you're not using happen is that okay you're not using happen is that okay you're not using these platforms to reach your local these platforms to reach your local these platforms to reach your local church church church >> and as supply has outpaced demand >> and as supply has outpaced demand >> and as supply has outpaced demand discovery has declined discovery has declined discovery has declined >> the ability to reach new people has >> the ability to reach new people has >> the ability to reach new people has become way more challenging become way more challenging become way more challenging >> because everyone realized as a few >> because everyone realized as a few >> because everyone realized as a few generations have gone through social generations have gone through social generations have gone through social media now you know the social media media now you know the social media media now you know the social media marketplace is pretty much unprecedented marketplace is pretty much unprecedented marketplace is pretty much unprecedented in human history as one of the coolest in human history as one of the coolest in human history as one of the coolest things that's ever existed that we can things that's ever existed that we can things that's ever existed that we can just reach the whole world for free. For just reach the whole world for free. For just reach the whole world for free. For context, two months ago, I published a context, two months ago, I published a context, two months ago, I published a carousel that I had already published carousel that I had already published carousel that I had already published before. The title of the carousel was before. The title of the carousel was before. The title of the carousel was rules for church photographers. Right rules for church photographers. Right rules for church photographers. Right now, it's pushing 2 million views. If

now, it's pushing 2 million views. If now, it's pushing 2 million views. If you told me 10 years ago when I started you told me 10 years ago when I started you told me 10 years ago when I started this that there were 2 million humans on this that there were 2 million humans on this that there were 2 million humans on Earth that cared about church Earth that cared about church Earth that cared about church photography, I would say I don't think photography, I would say I don't think photography, I would say I don't think there's that many humans that care, much there's that many humans that care, much there's that many humans that care, much less our ability to reach them, much less our ability to reach them, much less our ability to reach them, much less my ability to reach them for free. less my ability to reach them for free. less my ability to reach them for free. >> Yeah. >> Yeah. >> Yeah. >> Like insanity. >> Like insanity. >> Like insanity. >> Yeah. Yeah. Unfathomable. And because of >> Yeah. Yeah. Unfathomable. And because of >> Yeah. Yeah. Unfathomable. And because of that, it's become so competitive because that, it's become so competitive because that, it's become so competitive because people are like, I absolutely want to be people are like, I absolutely want to be people are like, I absolutely want to be here. And so then out of there comes here. And so then out of there comes here. And so then out of there comes this syndication era where we this syndication era where we this syndication era where we essentially get connected to brands, get essentially get connected to brands, get essentially get connected to brands, get connected to people, get connected to connected to people, get connected to connected to people, get connected to organizations, not necessarily through organizations, not necessarily through organizations, not necessarily through social. social. social. >> Maybe now it's happening like through a >> Maybe now it's happening like through a >> Maybe now it's happening like through a referral, through a different discovery referral, through a different discovery referral, through a different discovery platform. And then we choose to connect platform. And then we choose to connect platform. And then we choose to connect with those people on whatever platform with those people on whatever platform with those people on whatever platform we choose and we expect them to have we choose and we expect them to have we choose and we expect them to have syndicated content on there. syndicated content on there. syndicated content on there. >> Okay. I connect with a new creator. >> Okay. I connect with a new creator. >> Okay. I connect with a new creator. What's your podcast, Derek Thompson? I What's your podcast, Derek Thompson? I What's your podcast, Derek Thompson? I expect you to have a podcast because you expect you to have a podcast because you expect you to have a podcast because you are a syndicated are a syndicated are a syndicated >> creator, a syndicated organization in >> creator, a syndicated organization in >> creator, a syndicated organization in this era. I'm going to connect you to this era. I'm going to connect you to this era. I'm going to connect you to the air because I like podcasts. Or I the air because I like podcasts. Or I the air because I like podcasts. Or I like YouTube. So Derek, what do you have like YouTube. So Derek, what do you have like YouTube. So Derek, what do you have for me on YouTube? I like written for me on YouTube? I like written for me on YouTube? I like written articles. What do you have for me on articles. What do you have for me on articles. What do you have for me on Substack? I'm an Instagram girly. What Substack? I'm an Instagram girly. What Substack? I'm an Instagram girly. What do you have for me, Derek? On Instagram, do you have for me, Derek? On Instagram, do you have for me, Derek? On Instagram, on Tik Tok, on whatever platform of my on Tik Tok, on whatever platform of my on Tik Tok, on whatever platform of my choice. I expect you in this syndication choice. I expect you in this syndication choice. I expect you in this syndication era to have content for me that's era to have content for me that's era to have content for me that's related to your core offering, but related to your core offering, but related to your core offering, but repurposed from there. And that's where repurposed from there. And that's where repurposed from there. And that's where I'm going to consume your content. And I'm going to consume your content. And I'm going to consume your content. And then you're going to make invitations to then you're going to make invitations to then you're going to make invitations to me and perhaps I will then buy your book me and perhaps I will then buy your book me and perhaps I will then buy your book or buy your product or or buy your product or or buy your product or >> listen to the full sermon if you're a

>> listen to the full sermon if you're a >> listen to the full sermon if you're a church. And so those are the three church. And so those are the three church. And so those are the three audiences and they've always all audiences and they've always all audiences and they've always all mattered but depending on which era one mattered but depending on which era one mattered but depending on which era one has been emphasized over another. And I has been emphasized over another. And I has been emphasized over another. And I think this is the part that will be the think this is the part that will be the think this is the part that will be the hardest for churches to grasp because hardest for churches to grasp because hardest for churches to grasp because and I've had this discussion with so and I've had this discussion with so and I've had this discussion with so many churches now. They're like many churches now. They're like many churches now. They're like yesterday I'm like showing the report yesterday I'm like showing the report yesterday I'm like showing the report your reach, your impressions, your your reach, your impressions, your your reach, your impressions, your engagement is up 100%. And they're like engagement is up 100%. And they're like engagement is up 100%. And they're like right but like all we've done is like right but like all we've done is like right but like all we've done is like posted twice as much content. And I posted twice as much content. And I posted twice as much content. And I said, "Right, that is the optimal said, "Right, that is the optimal said, "Right, that is the optimal strategy for right now because you can strategy for right now because you can strategy for right now because you can make the best piece of content and 2 make the best piece of content and 2 make the best piece of content and 2 years ago it would have got 2 million years ago it would have got 2 million years ago it would have got 2 million views views views >> and nowadays it it just won't. So if you >> and nowadays it it just won't. So if you >> and nowadays it it just won't. So if you want to reach twice as many people and want to reach twice as many people and want to reach twice as many people and introduce your church to twice as many introduce your church to twice as many introduce your church to twice as many people, people, people, >> we need to publish twice as much >> we need to publish twice as much >> we need to publish twice as much content. content. content. >> And that is the optimal strategy >> And that is the optimal strategy >> And that is the optimal strategy currently. currently. currently. >> It's invisible people who are going to >> It's invisible people who are going to >> It's invisible people who are going to your page to evaluate you. your page to evaluate you. your page to evaluate you. >> I can go into my Instagram and say, >> I can go into my Instagram and say, >> I can go into my Instagram and say, "This many people checked out your "This many people checked out your "This many people checked out your profile. what did they do from there? profile. what did they do from there? profile. what did they do from there? Like where did they come from? Like I Like where did they come from? Like I Like where did they come from? Like I don't really know. But people are doing don't really know. But people are doing don't really know. But people are doing that with my content. People are doing that with my content. People are doing that with my content. People are doing that with your church's page.

that with your church's page. that with your church's page. >> And in this syndication era, that will >> And in this syndication era, that will >> And in this syndication era, that will become even more important. become even more important. become even more important. >> That type of intangible, it's tough to >> That type of intangible, it's tough to >> That type of intangible, it's tough to quantify, but invariably we know it's quantify, but invariably we know it's quantify, but invariably we know it's happening. It happened yesterday. My happening. It happened yesterday. My happening. It happened yesterday. My wife was driving to IKEA. She said, wife was driving to IKEA. She said, wife was driving to IKEA. She said, "Hey, is there a good coffee shop around "Hey, is there a good coffee shop around "Hey, is there a good coffee shop around here?" So I get on I'm on sitting in here?" So I get on I'm on sitting in here?" So I get on I'm on sitting in front of my computer. I I uh open Google front of my computer. I I uh open Google front of my computer. I I uh open Google Maps to do my little search and I found Maps to do my little search and I found Maps to do my little search and I found one that on the Google business profile one that on the Google business profile one that on the Google business profile or business manager, whatever it's or business manager, whatever it's or business manager, whatever it's called now. Um looked promising and so I called now. Um looked promising and so I called now. Um looked promising and so I land on their website looks promising, land on their website looks promising, land on their website looks promising, but I'm looking all over for the but I'm looking all over for the but I'm looking all over for the Instagram Instagram Instagram uh logo in the footer, in the nav. I'm uh logo in the footer, in the nav. I'm uh logo in the footer, in the nav. I'm looking everywhere and I say it loud to looking everywhere and I say it loud to looking everywhere and I say it loud to my wife on the phone. I'm talking to my wife on the phone. I'm talking to my wife on the phone. I'm talking to myself basically. I'm like where like myself basically. I'm like where like myself basically. I'm like where like these companies don't get it. Like put these companies don't get it. Like put these companies don't get it. Like put your I'm on your website to get to your your I'm on your website to get to your your I'm on your website to get to your Instagram. Like give it to me. And I Instagram. Like give it to me. And I Instagram. Like give it to me. And I love my wife. I care about my wife. So, love my wife. I care about my wife. So, love my wife. I care about my wife. So, I opened Instagram in a browser. I I opened Instagram in a browser. I I opened Instagram in a browser. I looked up the coffee shop by name. It looked up the coffee shop by name. It looked up the coffee shop by name. It was a lot of work. If it was for was a lot of work. If it was for was a lot of work. If it was for something else, maybe I wouldn't have something else, maybe I wouldn't have something else, maybe I wouldn't have done that work. But that I didn't done that work. But that I didn't done that work. But that I didn't follow. I didn't like, I didn't engage follow. I didn't like, I didn't engage follow. I didn't like, I didn't engage with a single thing, with a single thing, with a single thing, >> but I scanned their Instagram. I got the >> but I scanned their Instagram. I got the >> but I scanned their Instagram. I got the information I needed and I sent my wife information I needed and I sent my wife information I needed and I sent my wife to that shop. So, they profited off of to that shop. So, they profited off of to that shop. So, they profited off of that. She went, she had a good that. She went, she had a good that. She went, she had a good experience. That's filed in in the back experience. That's filed in in the back experience. That's filed in in the back of our our mind for the next time we're of our our mind for the next time we're of our our mind for the next time we're in Burlington. But that coffee shop has in Burlington. But that coffee shop has in Burlington. But that coffee shop has no record of that engagement, that no record of that engagement, that no record of that engagement, that interaction online, but it happened and interaction online, but it happened and interaction online, but it happened and it's happening all the time. We you you it's happening all the time. We you you it's happening all the time. We you you alluded to it earlier in this alluded to it earlier in this alluded to it earlier in this conversation. We used to say your church conversation. We used to say your church conversation. We used to say your church website is your virtual front door. And website is your virtual front door. And website is your virtual front door. And that is of course still true, but it's that is of course still true, but it's that is of course still true, but it's like it's not the it's not the first like it's not the it's not the first like it's not the it's not the first door or the most important door that door or the most important door that door or the most important door that folks are knocking on when they're

folks are knocking on when they're folks are knocking on when they're checking out your church online. It's checking out your church online. It's checking out your church online. It's your church is just a big estate now and your church is just a big estate now and your church is just a big estate now and it's the gate. it's the gate. it's the gate. I'm trying to find the front door, but I'm trying to find the front door, but I'm trying to find the front door, but you won't let me through the gate. you won't let me through the gate. you won't let me through the gate. >> It's what it is. Like folks are going to >> It's what it is. Like folks are going to >> It's what it is. Like folks are going to your Instagram account and you're not your Instagram account and you're not your Instagram account and you're not always going to see those metrics. always going to see those metrics. always going to see those metrics. You're not going to see them. But we You're not going to see them. But we You're not going to see them. But we know and for anyone listening, you know know and for anyone listening, you know know and for anyone listening, you know it by your own behavior, right? We know it by your own behavior, right? We know it by your own behavior, right? We know this experientially, anecdotally, this this experientially, anecdotally, this this experientially, anecdotally, this is how we evaluate restaurants, is how we evaluate restaurants, is how we evaluate restaurants, churches, coffee shops online. Um I one churches, coffee shops online. Um I one churches, coffee shops online. Um I one more thought before we go. I hear a more thought before we go. I hear a more thought before we go. I hear a little bit of like excitement in your little bit of like excitement in your little bit of like excitement in your voice about this or at the very least voice about this or at the very least voice about this or at the very least optimism. Can you tell me more about optimism. Can you tell me more about optimism. Can you tell me more about that? about this like this new era of that? about this like this new era of that? about this like this new era of social. Why you feel excited or at least social. Why you feel excited or at least social. Why you feel excited or at least um optimistic about it as it relates to um optimistic about it as it relates to um optimistic about it as it relates to like the church? like the church? like the church? >> Yeah. Here's what I told the church >> Yeah. Here's what I told the church >> Yeah. Here's what I told the church yesterday. I said, "Supp is outpacing yesterday. I said, "Supp is outpacing yesterday. I said, "Supp is outpacing demand and it has never been harder to demand and it has never been harder to demand and it has never been harder to be seen on social. This is an extremely be seen on social. This is an extremely be seen on social. This is an extremely competitive time." And I said, "Isn't competitive time." And I said, "Isn't competitive time." And I said, "Isn't that great news?" And they were like, that great news?" And they were like, that great news?" And they were like, "Uh, no. What?" And I said, "What "Uh, no. What?" And I said, "What "Uh, no. What?" And I said, "What happens when we face resistance?" the happens when we face resistance?" the happens when we face resistance?" the average person. I said we give up.

average person. I said we give up. average person. I said we give up. >> The average person will give up in the >> The average person will give up in the >> The average person will give up in the face of resistance. And in the past two face of resistance. And in the past two face of resistance. And in the past two years, social media has been like a years, social media has been like a years, social media has been like a buyer market to use a real estate buyer market to use a real estate buyer market to use a real estate analogy. Like attention has been analogy. Like attention has been analogy. Like attention has been extremely attainable. extremely attainable. extremely attainable. >> And like this was like when homes like >> And like this was like when homes like >> And like this was like when homes like in our area when we moved here like in our area when we moved here like in our area when we moved here like we're extremely cheap. Anyone could like we're extremely cheap. Anyone could like we're extremely cheap. Anyone could like buy a home if you had like a you know buy a home if you had like a you know buy a home if you had like a you know regular mean median income. regular mean median income. regular mean median income. >> Mh. >> Mh. >> Mh. >> And so everyone's getting homes. It's >> And so everyone's getting homes. It's >> And so everyone's getting homes. It's great. And then like houses got a lot great. And then like houses got a lot great. And then like houses got a lot more expensive and what do you see more expensive and what do you see more expensive and what do you see amongst like people trying to get into a amongst like people trying to get into a amongst like people trying to get into a home these days? It's just like despair home these days? It's just like despair home these days? It's just like despair like almost like well it'll never happen like almost like well it'll never happen like almost like well it'll never happen for me. And I said in a competitive for me. And I said in a competitive for me. And I said in a competitive landscape on social media the average landscape on social media the average landscape on social media the average creator the average organization creator the average organization creator the average organization will publish not see results and then will publish not see results and then will publish not see results and then say ah this doesn't work say ah this doesn't work say ah this doesn't work >> or this doesn't work for us and give up. >> or this doesn't work for us and give up. >> or this doesn't work for us and give up. And the people, the organizations, in And the people, the organizations, in And the people, the organizations, in our case, the churches that will excel our case, the churches that will excel our case, the churches that will excel are the ones that commit to that no are the ones that commit to that no are the ones that commit to that no weeks off rhythm and just stay active weeks off rhythm and just stay active weeks off rhythm and just stay active and publishing because most people don't and publishing because most people don't and publishing because most people don't push through resistance. Everyone's out push through resistance. Everyone's out push through resistance. Everyone's out there to like, you know, make a cheap there to like, you know, make a cheap there to like, you know, make a cheap buck or like, you know, grab some cheap buck or like, you know, grab some cheap buck or like, you know, grab some cheap attention when it's being freely given attention when it's being freely given attention when it's being freely given away. But like if you try something for away. But like if you try something for away. But like if you try something for 90 days and you don't see it happen, 90 days and you don't see it happen, 90 days and you don't see it happen, you're just going to be like, "Oh, okay.

you're just going to be like, "Oh, okay. you're just going to be like, "Oh, okay. Well, Well, Well, >> I guess this is not for us." Now, if I >> I guess this is not for us." Now, if I >> I guess this is not for us." Now, if I was, you know, not pro-church tools, I was, you know, not pro-church tools, I was, you know, not pro-church tools, I was pro dentist tools and I wasn't was pro dentist tools and I wasn't was pro dentist tools and I wasn't selling, you know, the gross things that selling, you know, the gross things that selling, you know, the gross things that they put in your mouth and they put in your mouth and they put in your mouth and >> hurt you with. And I was saying to a >> hurt you with. And I was saying to a >> hurt you with. And I was saying to a dentist like, "Don't worry, just keep dentist like, "Don't worry, just keep dentist like, "Don't worry, just keep publishing and it'll work." They'd be publishing and it'll work." They'd be publishing and it'll work." They'd be like, "Man, I got stuff to do. like, "Man, I got stuff to do. like, "Man, I got stuff to do. >> I got teeth to clean. I got cavities to >> I got teeth to clean. I got cavities to >> I got teeth to clean. I got cavities to excavate." excavate." excavate." >> But churches have this amazing >> But churches have this amazing >> But churches have this amazing advantage. You have senior leaders that advantage. You have senior leaders that advantage. You have senior leaders that are creating the content every single are creating the content every single are creating the content every single week. Maybe maybe like assuredly that week. Maybe maybe like assuredly that week. Maybe maybe like assuredly that advantage will be even more valuable in advantage will be even more valuable in advantage will be even more valuable in the syndication era relative to the the syndication era relative to the the syndication era relative to the discovery era because it's the thing discovery era because it's the thing discovery era because it's the thing that's sustaining our ability to that's sustaining our ability to that's sustaining our ability to maintain consistency where most maintain consistency where most maintain consistency where most creators, most people have given up. It creators, most people have given up. It creators, most people have given up. It starts with the casual humans, our starts with the casual humans, our starts with the casual humans, our wives, they're like, "I'm not publishing wives, they're like, "I'm not publishing wives, they're like, "I'm not publishing on social anymore. Like, I can't do the on social anymore. Like, I can't do the on social anymore. Like, I can't do the thing I was doing anymore." They opt thing I was doing anymore." They opt thing I was doing anymore." They opt out. out. out. >> Okay. Then who's left? professional >> Okay. Then who's left? professional >> Okay. Then who's left? professional creators and organizations. creators and organizations. creators and organizations. I'm kind of thinking unless you have a I'm kind of thinking unless you have a I'm kind of thinking unless you have a team or unless you have some type of team or unless you have some type of team or unless you have some type of advantage as an organization or creator, advantage as an organization or creator, advantage as an organization or creator, you might just eventually give up. I I you might just eventually give up. I I you might just eventually give up. I I opted out on Instagram as a creator when opted out on Instagram as a creator when opted out on Instagram as a creator when the discovery era rolled through and the discovery era rolled through and the discovery era rolled through and short form video was really taking off.

short form video was really taking off. short form video was really taking off. I just like looked at myself and and I just like looked at myself and and I just like looked at myself and and looked at my life and was like, I just looked at my life and was like, I just looked at my life and was like, I just don't I have to opt out here because I don't I have to opt out here because I don't I have to opt out here because I don't have the energy to give to what don't have the energy to give to what don't have the energy to give to what the platform is expecting of me. Um, and the platform is expecting of me. Um, and the platform is expecting of me. Um, and because because it was a it was a hobby because because it was a it was a hobby because because it was a it was a hobby and it's the the the time of life I'm in and it's the the the time of life I'm in and it's the the the time of life I'm in with two kids and it's just like that with two kids and it's just like that with two kids and it's just like that was fine for me to do because my nothing was fine for me to do because my nothing was fine for me to do because my nothing depend it was just it was a joy for me depend it was just it was a joy for me depend it was just it was a joy for me to do it until it wasn't and I can I can to do it until it wasn't and I can I can to do it until it wasn't and I can I can leave it. I can let it go. Um, but so leave it. I can let it go. Um, but so leave it. I can let it go. Um, but so there were no stakes for me to opt out, there were no stakes for me to opt out, there were no stakes for me to opt out, but I certainly did. And and so for that but I certainly did. And and so for that but I certainly did. And and so for that reason, like we can empathize with the reason, like we can empathize with the reason, like we can empathize with the feeling of like, yeah, I just I I I feel feeling of like, yeah, I just I I I feel feeling of like, yeah, I just I I I feel as though I I can't push through this, as though I I can't push through this, as though I I can't push through this, but I hear you saying like there so much but I hear you saying like there so much but I hear you saying like there so much of the work, the content because of our of the work, the content because of our of the work, the content because of our unique position as churches. It's it's unique position as churches. It's it's unique position as churches. It's it's it's there. It's like it's ripe for for it's there. It's like it's ripe for for it's there. It's like it's ripe for for the harvest. you know, just take that the harvest. you know, just take that the harvest. you know, just take that sermon and repurpose it and it's there sermon and repurpose it and it's there sermon and repurpose it and it's there and and push through um so that uh you and and push through um so that uh you and and push through um so that uh you don't fall off and you can continue to don't fall off and you can continue to don't fall off and you can continue to to position your story, the story of to position your story, the story of to position your story, the story of Jesus Christ as told through your Sunday Jesus Christ as told through your Sunday Jesus Christ as told through your Sunday sermon. You can position that in front sermon. You can position that in front sermon. You can position that in front of people um even in this third era of of people um even in this third era of of people um even in this third era of social media.

social media. social media. >> We're kind of just exploring this in >> We're kind of just exploring this in >> We're kind of just exploring this in real time. real time. real time. >> So, if we don't stick with the >> So, if we don't stick with the >> So, if we don't stick with the syndication era, okay, that's not syndication era, okay, that's not syndication era, okay, that's not okay. Okay. Okay. Good. Um, a thinking okay. Okay. Okay. Good. Um, a thinking okay. Okay. Okay. Good. Um, a thinking like an analogy for this would be let's like an analogy for this would be let's like an analogy for this would be let's say you make a resolution. You know say you make a resolution. You know say you make a resolution. You know what? I'm going to start eating what? I'm going to start eating what? I'm going to start eating healthier. Okay. And what are the healthier. Okay. And what are the healthier. Okay. And what are the roadblocks to making that happen? Okay. roadblocks to making that happen? Okay. roadblocks to making that happen? Okay. I have to like pay for the groceries and I have to like pay for the groceries and I have to like pay for the groceries and get the items of food. Then I have to get the items of food. Then I have to get the items of food. Then I have to prepare the food and make it. And then I prepare the food and make it. And then I prepare the food and make it. And then I have to stay disciplined enough to stay have to stay disciplined enough to stay have to stay disciplined enough to stay within like whatever I'm trying to within like whatever I'm trying to within like whatever I'm trying to accomplish. Now imagine there was a chef accomplish. Now imagine there was a chef accomplish. Now imagine there was a chef that lived in your home and prepared all that lived in your home and prepared all that lived in your home and prepared all the content and then all you had to do the content and then all you had to do the content and then all you had to do was just eat it and stay disciplined to was just eat it and stay disciplined to was just eat it and stay disciplined to then not eat all the Halloween candy then not eat all the Halloween candy then not eat all the Halloween candy right afterwards. right afterwards. right afterwards. >> That is like essentially the church >> That is like essentially the church >> That is like essentially the church advantage that exists here. If you are a advantage that exists here. If you are a advantage that exists here. If you are a normal creator who does not do this like normal creator who does not do this like normal creator who does not do this like full-time professionally with a team, if full-time professionally with a team, if full-time professionally with a team, if you are a normal organization like a you are a normal organization like a you are a normal organization like a dentist, like a lawyer, like a realtor dentist, like a lawyer, like a realtor dentist, like a lawyer, like a realtor that does not have weekly content being that does not have weekly content being that does not have weekly content being made for you made for you made for you >> and the landscape is this much more >> and the landscape is this much more >> and the landscape is this much more competitive and the demands for content competitive and the demands for content competitive and the demands for content volume and quality are this much higher, volume and quality are this much higher, volume and quality are this much higher, you're just going to see more and more you're just going to see more and more you're just going to see more and more people dropping out.

people dropping out. people dropping out. >> So then as the church, we have this >> So then as the church, we have this >> So then as the church, we have this advantage. We have the chef in our advantage. We have the chef in our advantage. We have the chef in our house, aka the senior pastor who's doing house, aka the senior pastor who's doing house, aka the senior pastor who's doing the work, preparing the meal, the living the work, preparing the meal, the living the work, preparing the meal, the living word, the daily bread. word, the daily bread. word, the daily bread. >> Wow. >> Wow. >> Wow. >> Putting my hands up in the air for those >> Putting my hands up in the air for those >> Putting my hands up in the air for those that are listening, all six of you. that are listening, all six of you. that are listening, all six of you. >> Maybe that's the advantage that we take >> Maybe that's the advantage that we take >> Maybe that's the advantage that we take into this new era of social. Hey, would into this new era of social. Hey, would into this new era of social. Hey, would love to hear your thoughts love to hear your thoughts love to hear your thoughts >> in the video comments on YouTube. Let us >> in the video comments on YouTube. Let us >> in the video comments on YouTube. Let us know. This is kind of us like exploring know. This is kind of us like exploring know. This is kind of us like exploring some early signs, trying to put the some early signs, trying to put the some early signs, trying to put the pieces together and predict what what pieces together and predict what what pieces together and predict what what might be coming down the line. But this might be coming down the line. But this might be coming down the line. But this is all still so new. And to be clear, is all still so new. And to be clear, is all still so new. And to be clear, the discovery era is not over. We're the discovery era is not over. We're the discovery era is not over. We're just kind of seeing like this pivot. And just kind of seeing like this pivot. And just kind of seeing like this pivot. And we've kind of been feeling in the past we've kind of been feeling in the past we've kind of been feeling in the past 12 months like the discovery era 12 months like the discovery era 12 months like the discovery era reaching the end of the road in a sense reaching the end of the road in a sense reaching the end of the road in a sense because people are becoming more because people are becoming more because people are becoming more frustrated with it. And this is like frustrated with it. And this is like frustrated with it. And this is like every natural cycle. And there are going every natural cycle. And there are going every natural cycle. And there are going to be so many more byproducts of this to be so many more byproducts of this to be so many more byproducts of this kind of natural ending of a cycle and kind of natural ending of a cycle and kind of natural ending of a cycle and beginning of a new one. You know, beginning of a new one. You know, beginning of a new one. You know, perhaps new platforms pop up like micro perhaps new platforms pop up like micro perhaps new platforms pop up like micro platforms.

platforms. platforms. >> You haven't seen that in a long time, >> You haven't seen that in a long time, >> You haven't seen that in a long time, >> right? That are useful for reaching your >> right? That are useful for reaching your >> right? That are useful for reaching your specific congregation. And you have your specific congregation. And you have your specific congregation. And you have your syndication platforms, but you also have syndication platforms, but you also have syndication platforms, but you also have like a version of Facebook groups that like a version of Facebook groups that like a version of Facebook groups that actually works actually works actually works >> and it's not on Facebook. It's a brand >> and it's not on Facebook. It's a brand >> and it's not on Facebook. It's a brand new thing, but it's happening in that new thing, but it's happening in that new thing, but it's happening in that space. Eventually like the marketplace space. Eventually like the marketplace space. Eventually like the marketplace will say, "Hey, this need was being will say, "Hey, this need was being will say, "Hey, this need was being filled by a previous platform. They've filled by a previous platform. They've filled by a previous platform. They've neglected this need. They they are neglected this need. They they are neglected this need. They they are saying in court, we're not even a social saying in court, we're not even a social saying in court, we're not even a social platform." Okay, a new platform rises up platform." Okay, a new platform rises up platform." Okay, a new platform rises up and says, "Hey, we can fill that need." and says, "Hey, we can fill that need." and says, "Hey, we can fill that need." >> And so that becomes a byproduct. And >> And so that becomes a byproduct. And >> And so that becomes a byproduct. And that's going to be interesting to that's going to be interesting to that's going to be interesting to explore in the coming years ahead. explore in the coming years ahead. explore in the coming years ahead. >> Want to hear your thoughts. >> Want to hear your thoughts. >> Want to hear your thoughts. >> Here's your final encouragement. The >> Here's your final encouragement. The >> Here's your final encouragement. The wisdom of scripture is for all people, wisdom of scripture is for all people, wisdom of scripture is for all people, for all time. in person, online, face to for all time. in person, online, face to for all time. in person, online, face to face, written letters, face, written letters, face, written letters, >> published books. >> published books. >> published books. We will always be taking this never- We will always be taking this never- We will always be taking this never- ending wisdom that is meant for all of ending wisdom that is meant for all of ending wisdom that is meant for all of humankind and sharing it through the humankind and sharing it through the humankind and sharing it through the mediums that we are provided with. Do mediums that we are provided with. Do mediums that we are provided with. Do those mediums change? Absolutely. They those mediums change? Absolutely. They those mediums change? Absolutely. They always have and they always will. Don't always have and they always will. Don't always have and they always will. Don't let that be a discouragement to you.

let that be a discouragement to you. let that be a discouragement to you. Lean on the advantages that your church Lean on the advantages that your church Lean on the advantages that your church has. lean on the fact that the story has. lean on the fact that the story has. lean on the fact that the story you're telling is evergreen, has been you're telling is evergreen, has been you're telling is evergreen, has been and will be throughout eternity. and will be throughout eternity. and will be throughout eternity. >> You have things that no other industry >> You have things that no other industry >> You have things that no other industry has. We have things that every other has. We have things that every other has. We have things that every other industry would industry would industry would >> be desperate for. >> be desperate for. >> be desperate for. >> Let's lean on those things. Let's not >> Let's lean on those things. Let's not >> Let's lean on those things. Let's not woe is me and let's move on into woe is me and let's move on into woe is me and let's move on into whatever this next era has for us. whatever this next era has for us. whatever this next era has for us. >> Amen. >> Amen. >> Amen. >> Thank you for your time, attention, and >> Thank you for your time, attention, and >> Thank you for your time, attention, and trust. trust. trust. >> We'll talk to you next Wednesday. Look, >> We'll talk to you next Wednesday. Look, >> We'll talk to you next Wednesday. Look, this is not the podcast where we tell this is not the podcast where we tell this is not the podcast where we tell you, "By the way, we're all doomed." you, "By the way, we're all doomed." you, "By the way, we're all doomed." We're just here to be like, "So, how We're just here to be like, "So, how We're just here to be like, "So, how might this affect your church's social might this affect your church's social might this affect your church's social strategy?" Right? strategy?" Right? strategy?" Right? >> All right. All right. >> All right. All right. >> All right. All right. >> In your own time, you can determine if >> In your own time, you can determine if >> In your own time, you can determine if we're doomed or not. we're doomed or not. we're doomed or not. >> Right. >> Right. >> Right. >> I, for one, my believation in the Lord >> I, for one, my believation in the Lord >> I, for one, my believation in the Lord >> and his >> and his >> and his >> desire to reconcile all things to >> desire to reconcile all things to >> desire to reconcile all things to himself. himself. himself. >> Wow. >> Wow. >> Wow. >> Uh-huh. Right. Yes.