The Busy Pastor's Guide to Instagram Stories
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if you're a pastor or church leader you if you're a pastor or church leader you wear multiple hats and maybe one of wear multiple hats and maybe one of wear multiple hats and maybe one of those hats is social media so if you're those hats is social media so if you're those hats is social media so if you're short on time or ideas for what to post short on time or ideas for what to post short on time or ideas for what to post on Instagram stories today we have got on Instagram stories today we have got on Instagram stories today we have got you covered so we'll be going step by you covered so we'll be going step by you covered so we'll be going step by step through five repeatable Instagram step through five repeatable Instagram step through five repeatable Instagram stories post Frameworks that you can stories post Frameworks that you can stories post Frameworks that you can reuse every single week these Frameworks reuse every single week these Frameworks reuse every single week these Frameworks are highly engaging so you won't lose are highly engaging so you won't lose are highly engaging so you won't lose favor with your audience in fact we've favor with your audience in fact we've favor with your audience in fact we've been using each of them for more than 5 been using each of them for more than 5 been using each of them for more than 5 years now with no signs of slowing down years now with no signs of slowing down years now with no signs of slowing down and if that wasn't enough we have and if that wasn't enough we have and if that wasn't enough we have step-by-step downloadable guides to step-by-step downloadable guides to step-by-step downloadable guides to share with you as well let's dive share with you as well let's dive share with you as well let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheer your host I'm joined as Brady sheer your host I'm joined as Brady sheer your host I'm joined as always by my co-host we call him always by my co-host we call him always by my co-host we call him Reverend rat trap it's Alexander M hello Reverend rat trap it's Alexander M hello Reverend rat trap it's Alexander M hello hello and today it's part two of our hello and today it's part two of our hello and today it's part two of our miniseries on Instagram stories last miniseries on Instagram stories last miniseries on Instagram stories last week's episode was titled why your week's episode was titled why your week's episode was titled why your Church's Instagram stories flop uh where Church's Instagram stories flop uh where Church's Instagram stories flop uh where we talked all about the story's we talked all about the story's we talked all about the story's algorithm how it works and everything algorithm how it works and everything algorithm how it works and everything that you need to know to excel uh you that you need to know to excel uh you that you need to know to excel uh you can go back and watch or listen to that can go back and watch or listen to that can go back and watch or listen to that episode if you haven't already today episode if you haven't already today episode if you haven't already today it's about actual stepbystep strategies it's about actual stepbystep strategies it's about actual stepbystep strategies we've got five for you importantly these we've got five for you importantly these we've got five for you importantly these are repeatable so these are Frameworks are repeatable so these are Frameworks are repeatable so these are Frameworks that you can use every single week it's that you can use every single week it's that you can use every single week it's not just like do this post once and you not just like do this post once and you not just like do this post once and you know oh pray to God for the future we've know oh pray to God for the future we've know oh pray to God for the future we've got downloadable guides for you as well got downloadable guides for you as well got downloadable guides for you as well Linked In the description on both Linked In the description on both Linked In the description on both YouTube and the podcast no email optin YouTube and the podcast no email optin YouTube and the podcast no email optin needed just click to download and it needed just click to download and it needed just click to download and it gets better no fancy gear is required gets better no fancy gear is required gets better no fancy gear is required whatsoever for any of these and we're whatsoever for any of these and we're whatsoever for any of these and we're going to go in reverse chronological going to go in reverse chronological going to go in reverse chronological order here from 5 to 1 with the final order here from 5 to 1 with the final order here from 5 to 1 with the final strategy that we share being at least in
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strategy that we share being at least in strategy that we share being at least in my opinion we'll see what Alex thinks my opinion we'll see what Alex thinks my opinion we'll see what Alex thinks the absolute best most Sure Fire option the absolute best most Sure Fire option the absolute best most Sure Fire option for you so Alex take us away Reverend for you so Alex take us away Reverend for you so Alex take us away Reverend rat trap with Instagram story strategy rat trap with Instagram story strategy rat trap with Instagram story strategy for churches number five that's a story for churches number five that's a story for churches number five that's a story we'll have to we'll have to tell on we'll have to we'll have to tell on we'll have to we'll have to tell on another show uh number five the slider another show uh number five the slider another show uh number five the slider select the slider select so in last select the slider select so in last select the slider select so in last week's episode we talked about the week's episode we talked about the week's episode we talked about the importance of Engagement history as a importance of Engagement history as a importance of Engagement history as a signal to the story's algorithm so each signal to the story's algorithm so each signal to the story's algorithm so each of these five Frameworks that we're of these five Frameworks that we're of these five Frameworks that we're going to discuss today uh for you has a going to discuss today uh for you has a going to discuss today uh for you has a Spotlight on engagement we're not just Spotlight on engagement we're not just Spotlight on engagement we're not just trying to maximize views we're trying to trying to maximize views we're trying to trying to maximize views we're trying to maximize engagement uh and the amazing maximize engagement uh and the amazing maximize engagement uh and the amazing byproduct of maximizing engagement is byproduct of maximizing engagement is byproduct of maximizing engagement is that certainly you will maximize views that certainly you will maximize views that certainly you will maximize views so how about you explain the slider so how about you explain the slider so how about you explain the slider select because I feel like you may have select because I feel like you may have select because I feel like you may have been Archbishop architect behind this been Archbishop architect behind this been Archbishop architect behind this idea this was and and what's so great idea this was and and what's so great idea this was and and what's so great about the strategy is it's like it's a about the strategy is it's like it's a about the strategy is it's like it's a handful of years old at this point and handful of years old at this point and handful of years old at this point and still working um before we get into this still working um before we get into this still working um before we get into this one quick note if you didn't listen to one quick note if you didn't listen to one quick note if you didn't listen to last week's episode you have to know you last week's episode you have to know you last week's episode you have to know you you shouldn't have to go back to listen you shouldn't have to go back to listen you shouldn't have to go back to listen to know this that the stories um part of to know this that the stories um part of to know this that the stories um part of Instagram has a unique algorithm to the Instagram has a unique algorithm to the Instagram has a unique algorithm to the feed we talked a lot about that last feed we talked a lot about that last feed we talked a lot about that last week but that's important to what we're week but that's important to what we're week but that's important to what we're talking about here it is a unique Al talking about here it is a unique Al talking about here it is a unique Al algorithm so this one the story select I algorithm so this one the story select I algorithm so this one the story select I think we're going to show an example think we're going to show an example think we're going to show an example here if you're watching on YouTube it's here if you're watching on YouTube it's here if you're watching on YouTube it's it's um sorry the slider select it's a it's um sorry the slider select it's a it's um sorry the slider select it's a way to use the slider feature in way to use the slider feature in way to use the slider feature in Instagram stories um that actually has Instagram stories um that actually has Instagram stories um that actually has some Merit or some value when the slider some Merit or some value when the slider some Merit or some value when the slider feature came right the Emoji slider feature came right the Emoji slider feature came right the Emoji slider where you can choose what emoji choose
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where you can choose what emoji choose where you can choose what emoji choose the fire Emoji yeah choose the the fire Emoji yeah choose the the fire Emoji yeah choose the sunglasses face emoji yeah when it came sunglasses face emoji yeah when it came sunglasses face emoji yeah when it came out I just thought like this is so out I just thought like this is so out I just thought like this is so useless yes and so in a way to because useless yes and so in a way to because useless yes and so in a way to because when Instagram does debut a new feature when Instagram does debut a new feature when Instagram does debut a new feature they want you to use it and it's hard to they want you to use it and it's hard to they want you to use it and it's hard to it's hard to quantify but we do see it's hard to quantify but we do see it's hard to quantify but we do see anecdotally that like they will anecdotally that like they will anecdotally that like they will prioritize your content if you're using prioritize your content if you're using prioritize your content if you're using the new feature so back when the slider the new feature so back when the slider the new feature so back when the slider feature came out it's like okay this in feature came out it's like okay this in feature came out it's like okay this in and of itself feels a little useless and of itself feels a little useless and of itself feels a little useless like slide to show how fire this post is like slide to show how fire this post is like slide to show how fire this post is or whatever right because like let's or whatever right because like let's or whatever right because like let's imagine someone posted like a baptism imagine someone posted like a baptism imagine someone posted like a baptism photo and then there's like a fire Emoji photo and then there's like a fire Emoji photo and then there's like a fire Emoji slider like what sicko is not sliding slider like what sicko is not sliding slider like what sicko is not sliding EXA exactly and so we we triy to come up EXA exactly and so we we triy to come up EXA exactly and so we we triy to come up with a way to like how could we make with a way to like how could we make with a way to like how could we make this meaningful and so we are using the this meaningful and so we are using the this meaningful and so we are using the slider but just adding a little bit of slider but just adding a little bit of slider but just adding a little bit of annotation to make it valuable so you annotation to make it valuable so you annotation to make it valuable so you see in this example we're asking a see in this example we're asking a see in this example we're asking a question hey how are you doing and so question hey how are you doing and so question hey how are you doing and so you can choose you can choose whatever you can choose you can choose whatever you can choose you can choose whatever Emoji you want a thumbs up a fire Emoji you want a thumbs up a fire Emoji you want a thumbs up a fire um I don't know uh smiley face yeah the um I don't know uh smiley face yeah the um I don't know uh smiley face yeah the the the party face emoji prayer hands the the party face emoji prayer hands the the party face emoji prayer hands yes but by using The annotation and the yes but by using The annotation and the yes but by using The annotation and the text editor we're adding some value here text editor we're adding some value here text editor we're adding some value here so I'm annotating four lines across the so I'm annotating four lines across the so I'm annotating four lines across the slider starting at the left side which slider starting at the left side which slider starting at the left side which is like the left side is if you're is like the left side is if you're is like the left side is if you're answering the left side it's like you're answering the left side it's like you're answering the left side it's like you're not doing too good and if you're not doing too good and if you're not doing too good and if you're answering the right side you're doing answering the right side you're doing answering the right side you're doing great right if it's a slider think of great right if it's a slider think of great right if it's a slider think of the very beginning as 0% and the other the very beginning as 0% and the other the very beginning as 0% and the other end as 100% yeah so the question just a end as 100% yeah so the question just a end as 100% yeah so the question just a a a low stakes question on Instagram hey a a low stakes question on Instagram hey a a low stakes question on Instagram hey how are you doing today on the left me how are you doing today on the left me how are you doing today on the left me about a quarter of the way through
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about a quarter of the way through about a quarter of the way through another annotated line uh an okay Emoji another annotated line uh an okay Emoji another annotated line uh an okay Emoji or you could just type okay 3/4 of the or you could just type okay 3/4 of the or you could just type okay 3/4 of the way good all the way great phenomenal way good all the way great phenomenal way good all the way great phenomenal I'm living on a High um and so by I'm living on a High um and so by I'm living on a High um and so by annotating the slider and adding a annotating the slider and adding a annotating the slider and adding a question you open up the door for like question you open up the door for like question you open up the door for like just about Endless Possibilities to use just about Endless Possibilities to use just about Endless Possibilities to use this by asking low stakes questions and this by asking low stakes questions and this by asking low stakes questions and giving your followers a few different giving your followers a few different giving your followers a few different ways few different levels to answer the ways few different levels to answer the ways few different levels to answer the question by annotating the slider question by annotating the slider question by annotating the slider there's something very powerful about there's something very powerful about there's something very powerful about specificity this type of slider select specificity this type of slider select specificity this type of slider select feature where you take that slider and feature where you take that slider and feature where you take that slider and you just annotate it to make it a little you just annotate it to make it a little you just annotate it to make it a little bit more palatable will drive so much bit more palatable will drive so much bit more palatable will drive so much more engagement because there are more engagement because there are more engagement because there are specific markers basically 25% of the specific markers basically 25% of the specific markers basically 25% of the way along that slider where people can way along that slider where people can way along that slider where people can say yeah this is me whereas if it's just say yeah this is me whereas if it's just say yeah this is me whereas if it's just that slider void absent of those that slider void absent of those that slider void absent of those annotations it's kind of just like annotations it's kind of just like annotations it's kind of just like subjective like why am I putting it here subjective like why am I putting it here subjective like why am I putting it here that's the problem with this slider okay that's the problem with this slider okay that's the problem with this slider okay like why am I at 50% why am I at 75% why like why am I at 50% why am I at 75% why like why am I at 50% why am I at 75% why am I at 25% and so it doesn't even like am I at 25% and so it doesn't even like am I at 25% and so it doesn't even like give you usually any valuable feedback give you usually any valuable feedback give you usually any valuable feedback as the Creator and for users people that as the Creator and for users people that as the Creator and for users people that are viewing your story there really are viewing your story there really are viewing your story there really isn't that much incentive to use it one isn't that much incentive to use it one isn't that much incentive to use it one of the other ways I've seen this done of the other ways I've seen this done of the other ways I've seen this done was like how was your weekend and so was like how was your weekend and so was like how was your weekend and so this was one that Alex did at his church this was one that Alex did at his church this was one that Alex did at his church it was like pretty bad actually could it was like pretty bad actually could it was like pretty bad actually could you pray for me as the 0% 25% was you pray for me as the 0% 25% was you pray for me as the 0% 25% was average uh 55 uh oh I guess it would be average uh 55 uh oh I guess it would be average uh 55 uh oh I guess it would be broken up into 33% and 66% if you're broken up into 33% and 66% if you're broken up into 33% and 66% if you're thinking about the 100% pardon me so 0% thinking about the 100% pardon me so 0% thinking about the 100% pardon me so 0% pretty bad actually could you pray for pretty bad actually could you pray for pretty bad actually could you pray for me 33% on the slider average 66% pretty
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me 33% on the slider average 66% pretty me 33% on the slider average 66% pretty good and then full slider all the way good and then full slider all the way good and then full slider all the way church was my highlight and so then what church was my highlight and so then what church was my highlight and so then what happens is is this gives you the amazing happens is is this gives you the amazing happens is is this gives you the amazing ability to go into the responses and ability to go into the responses and ability to go into the responses and take action on it and this is what take action on it and this is what take action on it and this is what separates an engagement strategy from an separates an engagement strategy from an separates an engagement strategy from an engagement strategy with a missional engagement strategy with a missional engagement strategy with a missional underpinning and so we got this uh underpinning and so we got this uh underpinning and so we got this uh testimony from a church because we've testimony from a church because we've testimony from a church because we've talked about this uh strategy dating talked about this uh strategy dating talked about this uh strategy dating back several years and again every back several years and again every back several years and again every single strategy we're going through I single strategy we're going through I single strategy we're going through I kind of went in and I took inventory and kind of went in and I took inventory and kind of went in and I took inventory and I was like okay what new things are we I was like okay what new things are we I was like okay what new things are we going to come up with I was like oh all going to come up with I was like oh all going to come up with I was like oh all the things that we like taught 5 years the things that we like taught 5 years the things that we like taught 5 years ago and haven't talked about in a very ago and haven't talked about in a very ago and haven't talked about in a very long time and so we need to cover them long time and so we need to cover them long time and so we need to cover them again are still working and so that's again are still working and so that's again are still working and so that's another reason that you can feel another reason that you can feel another reason that you can feel confident in using these because they're confident in using these because they're confident in using these because they're still great so this church sent us this still great so this church sent us this still great so this church sent us this testimony and they said we got 15 testimony and they said we got 15 testimony and they said we got 15 responses from this 15 conversations responses from this 15 conversations responses from this 15 conversations nine times of prayer amazing strategy so nine times of prayer amazing strategy so nine times of prayer amazing strategy so what that means is for all the people what that means is for all the people what that means is for all the people that were like yeah I'm just doing okay that were like yeah I'm just doing okay that were like yeah I'm just doing okay they saw that and because the people they saw that and because the people they saw that and because the people responded and literally told that church responded and literally told that church responded and literally told that church this is how I'm doing they are opening this is how I'm doing they are opening this is how I'm doing they are opening up that conversation this isn't like a up that conversation this isn't like a up that conversation this isn't like a cold DM like can I pray for you they've cold DM like can I pray for you they've cold DM like can I pray for you they've said this is the place that I'm in the said this is the place that I'm in the said this is the place that I'm in the church was observing that and then they church was observing that and then they church was observing that and then they responded and said hey let's talk about responded and said hey let's talk about responded and said hey let's talk about it let's pray that's Social Ministry it let's pray that's Social Ministry it let's pray that's Social Ministry right there exactly exactly uh you want right there exactly exactly uh you want right there exactly exactly uh you want to move on let's number four the to move on let's number four the to move on let's number four the irresistible question the irresistible irresistible question the irresistible irresistible question the irresistible question asking questions on social question asking questions on social question asking questions on social media is tremendously powerful the media is tremendously powerful the media is tremendously powerful the problem is every single Church asks the problem is every single Church asks the problem is every single Church asks the the wrong type of questions so what the wrong type of questions so what the wrong type of questions so what makes an irresistible question there are makes an irresistible question there are makes an irresistible question there are two variables two components it has to
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two variables two components it has to two variables two components it has to be low stakes plus a strong opinion yeah be low stakes plus a strong opinion yeah be low stakes plus a strong opinion yeah I'll say it again low stakes plus strong I'll say it again low stakes plus strong I'll say it again low stakes plus strong opinion and like the previous strategy opinion and like the previous strategy opinion and like the previous strategy strategy number five that has an entire strategy number five that has an entire strategy number five that has an entire slider select PDF that walks you through slider select PDF that walks you through slider select PDF that walks you through exactly how to do it in the stories exactly how to do it in the stories exactly how to do it in the stories database or in the stories interface you database or in the stories interface you database or in the stories interface you can see it we have 39 copy and paste can see it we have 39 copy and paste can see it we have 39 copy and paste social media questions like we just did social media questions like we just did social media questions like we just did all the work for you on today's episode all the work for you on today's episode all the work for you on today's episode download I'm not even asking for your download I'm not even asking for your download I'm not even asking for your email we're just giving this away freely email we're just giving this away freely email we're just giving this away freely so what makes a great question what so what makes a great question what so what makes a great question what makes them irresistible low stakes makes them irresistible low stakes makes them irresistible low stakes strong opinion let's get into some strong opinion let's get into some strong opinion let's get into some examples examples what was your favorite examples examples what was your favorite examples examples what was your favorite childhood show Growing Up what's a childhood show Growing Up what's a childhood show Growing Up what's a worship song that has helped you feel worship song that has helped you feel worship song that has helped you feel closer to God let's be clear sometimes closer to God let's be clear sometimes closer to God let's be clear sometimes low stakes and strong opinion is like low stakes and strong opinion is like low stakes and strong opinion is like does ketchup belong on a hamburger does ketchup belong on a hamburger does ketchup belong on a hamburger sometimes it's what's a worship song sometimes it's what's a worship song sometimes it's what's a worship song that's helped you feel closer to God that's helped you feel closer to God that's helped you feel closer to God that's very specific but it's not so that's very specific but it's not so that's very specific but it's not so specific like rank your number one specific like rank your number one specific like rank your number one worship song of all time right any worship song of all time right any worship song of all time right any worship song that Stakes are too high worship song that Stakes are too high worship song that Stakes are too high for that precisely Stakes are too high for that precisely Stakes are too high for that precisely Stakes are too high all right uh what is the best breed of all right uh what is the best breed of all right uh what is the best breed of dog and why what's one piece of advice dog and why what's one piece of advice dog and why what's one piece of advice you give to your younger self what's you give to your younger self what's you give to your younger self what's your fa uh how did you first hear about your fa uh how did you first hear about your fa uh how did you first hear about our church great I love that one and you our church great I love that one and you our church great I love that one and you you get to turn the answers to that into you get to turn the answers to that into you get to turn the answers to that into other pieces of content 100% now you're other pieces of content 100% now you're other pieces of content 100% now you're remixing it now you're spinning it remixing it now you're spinning it remixing it now you're spinning it that's called uh user generated content that's called uh user generated content that's called uh user generated content we call that ugc in the industry and so we call that ugc in the industry and so we call that ugc in the industry and so you kind of throw at a question people you kind of throw at a question people you kind of throw at a question people create content in response and then you create content in response and then you create content in response and then you springboard and create more content springboard and create more content springboard and create more content today I was just doing some fun today I was just doing some fun today I was just doing some fun Instagram stories because we bought Instagram stories because we bought Instagram stories because we bought these new bowls from Fable because there
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these new bowls from Fable because there these new bowls from Fable because there was this one bowl in our house that was was this one bowl in our house that was was this one bowl in our house that was like the right size for the yogurt like the right size for the yogurt like the right size for the yogurt breakfast bowls that I make and the rice breakfast bowls that I make and the rice breakfast bowls that I make and the rice bowls that I make at lunch rather a bowls that I make at lunch rather a bowls that I make at lunch rather a larger Bowl yeah yeah yeah like it's larger Bowl yeah yeah yeah like it's larger Bowl yeah yeah yeah like it's like low cow high volume and there's like low cow high volume and there's like low cow high volume and there's just like all the other bowls I'm trying just like all the other bowls I'm trying just like all the other bowls I'm trying to mix the bowl stuff's falling out of to mix the bowl stuff's falling out of to mix the bowl stuff's falling out of the bowl had to buy some new bowls and I the bowl had to buy some new bowls and I the bowl had to buy some new bowls and I couldn't tell you how excited and just couldn't tell you how excited and just couldn't tell you how excited and just like they made me so so I posted about like they made me so so I posted about like they made me so so I posted about them and I was like oh big bows small them and I was like oh big bows small them and I was like oh big bows small spons if you know you know and people spons if you know you know and people spons if you know you know and people responded like what's the recipe so they responded like what's the recipe so they responded like what's the recipe so they responded I wrote them back what the responded I wrote them back what the responded I wrote them back what the recipe was I screenshotted it I posted recipe was I screenshotted it I posted recipe was I screenshotted it I posted it again someone else responded is that it again someone else responded is that it again someone else responded is that a fable B it's like yes I post that a fable B it's like yes I post that a fable B it's like yes I post that again and so it was like this back and again and so it was like this back and again and so it was like this back and forth that was creating uh the content forth that was creating uh the content forth that was creating uh the content and this is so important we talked about and this is so important we talked about and this is so important we talked about it on last week's episode but it's worth it on last week's episode but it's worth it on last week's episode but it's worth repeating like you called this a repeating like you called this a repeating like you called this a throwaway post but it matters in the throwaway post but it matters in the throwaway post but it matters in the scope of your mission on social which is scope of your mission on social which is scope of your mission on social which is helping churches navigate the biggest helping churches navigate the biggest helping churches navigate the biggest communication ship in the last 500 years communication ship in the last 500 years communication ship in the last 500 years in the sense that this is engagement in the sense that this is engagement in the sense that this is engagement people are in engaging with your story people are in engaging with your story people are in engaging with your story about bows which in and of itself sure about bows which in and of itself sure about bows which in and of itself sure it's a throwaway post but that's a it's a throwaway post but that's a it's a throwaway post but that's a signal to the algorithm next time when signal to the algorithm next time when signal to the algorithm next time when you post something valuable next time you post something valuable next time you post something valuable next time you post a link to this show or a link you post a link to this show or a link you post a link to this show or a link to our next YouTube video or or your to our next YouTube video or or your to our next YouTube video or or your next Carousel post something really next Carousel post something really next Carousel post something really meaningful the folks who engage with you meaningful the folks who engage with you meaningful the folks who engage with you today about bowls are more like the today about bowls are more like the today about bowls are more like the engagement is crazy right like and engagement is crazy right like and engagement is crazy right like and that's how those posts work this is not that's how those posts work this is not that's how those posts work this is not a strategy because it's not repeatable a strategy because it's not repeatable a strategy because it's not repeatable for every single
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I don't have personally affirm I must I don't have personally affirm I must post on stories this often because I post on stories this often because I post on stories this often because I don't want to do any throwaway content don't want to do any throwaway content don't want to do any throwaway content and we're publishing so much content so and we're publishing so much content so and we're publishing so much content so like stories I post them as they come to like stories I post them as they come to like stories I post them as they come to me but I had you know I'm making my me but I had you know I'm making my me but I had you know I'm making my breakfast and it was Thursday and so breakfast and it was Thursday and so breakfast and it was Thursday and so Thursday is kind of like the end of my Thursday is kind of like the end of my Thursday is kind of like the end of my content week it's like I've done five content week it's like I've done five content week it's like I've done five post for the week I've done my post for the week I've done my post for the week I've done my newsletter I've done my podcast I've newsletter I've done my podcast I've newsletter I've done my podcast I've done my YouTube video I've done I've done my YouTube video I've done I've done my YouTube video I've done I've just crushed it and this was a great just crushed it and this was a great just crushed it and this was a great week I was feeling great and I was like week I was feeling great and I was like week I was feeling great and I was like you know what though I haven't done a you know what though I haven't done a you know what though I haven't done a story in a while and that's probably story in a while and that's probably story in a while and that's probably useful look at this breakfast bow and I useful look at this breakfast bow and I useful look at this breakfast bow and I was like this bull is making me happy was like this bull is making me happy was like this bull is making me happy and if someone wants to talk to me about and if someone wants to talk to me about and if someone wants to talk to me about a bowl I'm happy to talk to them about a a bowl I'm happy to talk to them about a a bowl I'm happy to talk to them about a bowl and then it did so well that I made bowl and then it did so well that I made bowl and then it did so well that I made lunch and I made it in the bowl the lunch and I made it in the bowl the lunch and I made it in the bowl the problem is that now all the bowls are in problem is that now all the bowls are in problem is that now all the bowls are in the dishwasher going to say how many the dishwasher going to say how many the dishwasher going to say how many Bowls did you buy only four and I made Bowls did you buy only four and I made Bowls did you buy only four and I made breakfast and lunch for me and wifey and breakfast and lunch for me and wifey and breakfast and lunch for me and wifey and only four because it's from Fable and only four because it's from Fable and only four because it's from Fable and that's all you could afford they were that's all you could afford they were that's all you could afford they were actually on sale I was pretty happy with actually on sale I was pretty happy with actually on sale I was pretty happy with it Bowl was from Fable uh okay just a it Bowl was from Fable uh okay just a it Bowl was from Fable uh okay just a few more questions this is a great one few more questions this is a great one few more questions this is a great one describe your church using emojis or describe your church using emojis or describe your church using emojis or describe our pastor using only emojis um describe our pastor using only emojis um describe our pastor using only emojis um yeah that'll just break Instagram with yeah that'll just break Instagram with yeah that'll just break Instagram with how many responses that you're going to how many responses that you're going to how many responses that you're going to get uh anything that's related to food get uh anything that's related to food get uh anything that's related to food that is a strong opinion is always great that is a strong opinion is always great that is a strong opinion is always great so if you want to make these like with so if you want to make these like with so if you want to make these like with that missional underpinning anytime you that missional underpinning anytime you that missional underpinning anytime you do something that's food related in do something that's food related in do something that's food related in person potluck Church picnic take a person potluck Church picnic take a person potluck Church picnic take a photo and then bring that to stories so photo and then bring that to stories so photo and then bring that to stories so you do a potluck and let's say it's like you do a potluck and let's say it's like you do a potluck and let's say it's like spaghetti and meatball oh fresh cheese spaghetti and meatball oh fresh cheese spaghetti and meatball oh fresh cheese grad on your pasta yes or no uh get do a grad on your pasta yes or no uh get do a grad on your pasta yes or no uh get do a poll you know whatever it might be poll you know whatever it might be poll you know whatever it might be irresistible questions uh we are going irresistible questions uh we are going irresistible questions uh we are going to share all 39 of these copy and paste to share all 39 of these copy and paste to share all 39 of these copy and paste questions they're in the description we questions they're in the description we questions they're in the description we won't go through every single one now won't go through every single one now won't go through every single one now but they're there for you by the time but they're there for you by the time but they're there for you by the time you post all 39 of those you will have
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you post all 39 of those you will have you post all 39 of those you will have probably exercised the muscle well probably exercised the muscle well probably exercised the muscle well enough to be able to come up with your enough to be able to come up with your enough to be able to come up with your own irresistible questions once those 39 own irresistible questions once those 39 own irresistible questions once those 39 have run out the next one the pole have run out the next one the pole have run out the next one the pole precursor the pole precursor so the pole precursor the pole precursor so the pole precursor the pole precursor so the pole precursor the idea here is the pole precursor the idea here is the pole precursor the idea here is the pole story feature is probably the goat I story feature is probably the goat I story feature is probably the goat I think for engagement for sure yeah think for engagement for sure yeah think for engagement for sure yeah exactly and we're going to get later exactly and we're going to get later exactly and we're going to get later into one that's like very very specific into one that's like very very specific into one that's like very very specific but the the poll precursor is basically but the the poll precursor is basically but the the poll precursor is basically what Alex described on last week's what Alex described on last week's what Alex described on last week's episode which is like anytime you need episode which is like anytime you need episode which is like anytime you need to revitalize your stories anytime you to revitalize your stories anytime you to revitalize your stories anytime you know you want to promote something or know you want to promote something or know you want to promote something or you know you want to post something but you know you want to post something but you know you want to post something but you're like H how should I start this if you're like H how should I start this if you're like H how should I start this if you start it with a poll what that does you start it with a poll what that does you start it with a poll what that does is is it gets everybody to click on that is is it gets everybody to click on that is is it gets everybody to click on that poll because that first slide is going poll because that first slide is going poll because that first slide is going to draw a ton of views and engagement to draw a ton of views and engagement to draw a ton of views and engagement exactly so let's say you published exactly so let's say you published exactly so let's say you published something for example like something for example like something for example like are you the type of person that likes are you the type of person that likes are you the type of person that likes cheese on your hamburger yes or no and cheese on your hamburger yes or no and cheese on your hamburger yes or no and there's a photo on the background behind there's a photo on the background behind there's a photo on the background behind this poll of the most recent Church this poll of the most recent Church this poll of the most recent Church barbecue because you had one and you had barbecue because you had one and you had barbecue because you had one and you had Burgers there you publish that as the Burgers there you publish that as the Burgers there you publish that as the first story and everyone's clicking yes first story and everyone's clicking yes first story and everyone's clicking yes or no on the next one you say you know or no on the next one you say you know or no on the next one you say you know what whatever you're into it's your what whatever you're into it's your what whatever you're into it's your choice at our next Church barbecue choice at our next Church barbecue choice at our next Church barbecue exactly this Sunday after church publish exactly this Sunday after church publish exactly this Sunday after church publish that second slide on its that second slide on its that second slide on its own on10th the views totally publish the own on10th the views totally publish the own on10th the views totally publish the poll as the precursor poll as the precursor poll as the precursor Game Changer yeah another example um so Game Changer yeah another example um so Game Changer yeah another example um so every other week I write like a pastoral every other week I write like a pastoral every other week I write like a pastoral letter to my church um I don't like make letter to my church um I don't like make letter to my church um I don't like make them widely available because there's them widely available because there's them widely available because there's some like personal information in there
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some like personal information in there some like personal information in there they're we keep them private um oh now they're we keep them private um oh now they're we keep them private um oh now what would you do if that was happening what would you do if that was happening what would you do if that was happening oh create your close friends on oh create your close friends on oh create your close friends on Instagram stories true yeah uh but this Instagram stories true yeah uh but this Instagram stories true yeah uh but this week I wrote one that didn't have too week I wrote one that didn't have too week I wrote one that didn't have too much personal information but like I was much personal information but like I was much personal information but like I was really proud of and so I wanted to share really proud of and so I wanted to share really proud of and so I wanted to share it and in the letter I was I made like a it and in the letter I was I made like a it and in the letter I was I made like a metaphor with um collecting the sugar metaphor with um collecting the sugar metaphor with um collecting the sugar snap seed pods from our garden and so I snap seed pods from our garden and so I snap seed pods from our garden and so I know that and we talked about this last know that and we talked about this last know that and we talked about this last week posting links on their own on week posting links on their own on week posting links on their own on stories just doesn't perform well stories just doesn't perform well stories just doesn't perform well comparatively to other content but the comparatively to other content but the comparatively to other content but the link is what I I want people to click on link is what I I want people to click on link is what I I want people to click on the link to read the blog post and so the link to read the blog post and so the link to read the blog post and so I'm going to use a pole precursor and I'm going to use a pole precursor and I'm going to use a pole precursor and the first question I'm going to ask is the first question I'm going to ask is the first question I'm going to ask is like hey are you growing your own like hey are you growing your own like hey are you growing your own vegetables this year because I know a vegetables this year because I know a vegetables this year because I know a lot of folks in our church are into lot of folks in our church are into lot of folks in our church are into vegetable gardening so low stakes vegetable gardening so low stakes vegetable gardening so low stakes question yes or no easy to answer that's question yes or no easy to answer that's question yes or no easy to answer that's going to boost the engagement on that going to boost the engagement on that going to boost the engagement on that post which means the next slide is going post which means the next slide is going post which means the next slide is going to get shown to more people than if I to get shown to more people than if I to get shown to more people than if I hadn't used that pole precursor and on hadn't used that pole precursor and on hadn't used that pole precursor and on the next slide I'm going to post a link the next slide I'm going to post a link the next slide I'm going to post a link to that blog post that has to do with to that blog post that has to do with to that blog post that has to do with you know the like I said part of the you know the like I said part of the you know the like I said part of the metaphor is collecting seed pods from metaphor is collecting seed pods from metaphor is collecting seed pods from our sugar snap peas so it's topical it's our sugar snap peas so it's topical it's our sugar snap peas so it's topical it's congruent it's not disingenuous but it congruent it's not disingenuous but it congruent it's not disingenuous but it is like with the algorithms we're is like with the algorithms we're is like with the algorithms we're playing a little bit of a game to make playing a little bit of a game to make playing a little bit of a game to make sure that our posts get in front of get sure that our posts get in front of get sure that our posts get in front of get seen by the people we want to see them seen by the people we want to see them seen by the people we want to see them and that's just we know that this is how and that's just we know that this is how and that's just we know that this is how this algorithm works and so we we are this algorithm works and so we we are this algorithm works and so we we are using the poll as a precursor to kind of using the poll as a precursor to kind of using the poll as a precursor to kind of boost engagement on that first post to boost engagement on that first post to boost engagement on that first post to make sure that our next one gets as many make sure that our next one gets as many make sure that our next one gets as many eyes as possible and this is worth eyes as possible and this is worth eyes as possible and this is worth emphasizing and I think this might be emphasizing and I think this might be emphasizing and I think this might be the most important thing I say on this
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the most important thing I say on this the most important thing I say on this entire episode and it wasn't in the entire episode and it wasn't in the entire episode and it wasn't in the script you as a communicator in your script you as a communicator in your script you as a communicator in your church surely feel the pressure from church surely feel the pressure from church surely feel the pressure from other leaders from senior leadership other leaders from senior leadership other leaders from senior leadership above you from leadership below you from above you from leadership below you from above you from leadership below you from volunteers from Ministry leaders across volunteers from Ministry leaders across volunteers from Ministry leaders across the church hey I have this thing that the church hey I have this thing that the church hey I have this thing that matters we need to talk about it and matters we need to talk about it and matters we need to talk about it and what happens is we end up promoting in what happens is we end up promoting in what happens is we end up promoting in church not with the goal of church not with the goal of church not with the goal of Effectiveness the objective just becomes Effectiveness the objective just becomes Effectiveness the objective just becomes basically pacifying people that want basically pacifying people that want basically pacifying people that want these things to be done and this is so these things to be done and this is so these things to be done and this is so detrimental to the idea of actually detrimental to the idea of actually detrimental to the idea of actually getting people involved yeah right and getting people involved yeah right and getting people involved yeah right and this is this is where method takes the this is this is where method takes the this is this is where method takes the place of mission the method of just like place of mission the method of just like place of mission the method of just like I just don't want people to be angry at I just don't want people to be angry at I just don't want people to be angry at me rather than the mission which is like me rather than the mission which is like me rather than the mission which is like do we actually want people attending do we actually want people attending do we actually want people attending these so let's imagine these so let's imagine these so let's imagine you have three different parties one is you have three different parties one is you have three different parties one is a Ministry volunteer who runs a small a Ministry volunteer who runs a small a Ministry volunteer who runs a small group of some kind or a Ministry of some group of some kind or a Ministry of some group of some kind or a Ministry of some kind one is the lead Pastor who wants kind one is the lead Pastor who wants kind one is the lead Pastor who wants like you know sermon series promoted and like you know sermon series promoted and like you know sermon series promoted and the other is like a peer so if you're the other is like a peer so if you're the other is like a peer so if you're the youth pastor in charge of social the youth pastor in charge of social the youth pastor in charge of social they're the worship Pastor or something they're the worship Pastor or something they're the worship Pastor or something so like you're like even on the org so like you're like even on the org so like you're like even on the org chart and all of them are like hey we chart and all of them are like hey we chart and all of them are like hey we need to talk about this we need to talk need to talk about this we need to talk need to talk about this we need to talk about this what ends up happening is about this what ends up happening is about this what ends up happening is you're like okay fine my goal is just you're like okay fine my goal is just you're like okay fine my goal is just like to make them shut up or to just like to make them shut up or to just like to make them shut up or to just make sure that they're taken care of I make sure that they're taken care of I make sure that they're taken care of I do care but also like I'm one person and do care but also like I'm one person and do care but also like I'm one person and so what do you do you post an Instagram so what do you do you post an Instagram so what do you do you post an Instagram story that just says we got to barbecue story that just says we got to barbecue story that just says we got to barbecue next Sunday Come yeah and the ministry next Sunday Come yeah and the ministry next Sunday Come yeah and the ministry leader who cared about that says thank leader who cared about that says thank leader who cared about that says thank you you did your job the thing is then you you did your job the thing is then you you did your job the thing is then you remember our podcast and people like you remember our podcast and people like you remember our podcast and people like us that are like okay yeah you pacified us that are like okay yeah you pacified us that are like okay yeah you pacified them but like that wasn't it didn't work
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them but like that wasn't it didn't work them but like that wasn't it didn't work so it's like hey it's not going to lead so it's like hey it's not going to lead so it's like hey it's not going to lead to the next step you want people to take to the next step you want people to take to the next step you want people to take which is come to the barbecue right which is come to the barbecue right which is come to the barbecue right which is the great irony of that and so which is the great irony of that and so which is the great irony of that and so yes it takes extra work to promote yes it takes extra work to promote yes it takes extra work to promote something in fact it is much harder to something in fact it is much harder to something in fact it is much harder to promote something than to post piece of promote something than to post piece of promote something than to post piece of content void of promotion right because content void of promotion right because content void of promotion right because people don't want to be promoted to people don't want to be promoted to people don't want to be promoted to people just want to be entertained they people just want to be entertained they people just want to be entertained they want to be educated they want to be want to be educated they want to be want to be educated they want to be inspired they just want to like waste inspired they just want to like waste inspired they just want to like waste time on social why aren't people looking time on social why aren't people looking time on social why aren't people looking at your Church's promotions nobody goes at your Church's promotions nobody goes at your Church's promotions nobody goes on social to be promoted to so if you're on social to be promoted to so if you're on social to be promoted to so if you're going to promote you actually have to do going to promote you actually have to do going to promote you actually have to do a lot more work than if you were not a lot more work than if you were not a lot more work than if you were not going to promote which is why we're going to promote which is why we're going to promote which is why we're doing all of this U Wizardry all of this doing all of this U Wizardry all of this doing all of this U Wizardry all of this like oh it's a PO precursor it's slider like oh it's a PO precursor it's slider like oh it's a PO precursor it's slider select like must everything be select like must everything be select like must everything be alliterated yeah it's the only way alliterated yeah it's the only way alliterated yeah it's the only way people are going to respond to people are going to respond to people are going to respond to Promotions uh to begin with exactly okay Promotions uh to begin with exactly okay Promotions uh to begin with exactly okay moving on number two keeping in step moving on number two keeping in step moving on number two keeping in step with the alliteration Tuesday trivia with the alliteration Tuesday trivia with the alliteration Tuesday trivia Tuesday trivia could be Thursday too but Tuesday trivia could be Thursday too but Tuesday trivia could be Thursday too but only Tuesday or Thursday it could be only Tuesday or Thursday it could be only Tuesday or Thursday it could be Thursday trivia but that visually Thursday trivia but that visually Thursday trivia but that visually alliterates but it doesn't phonetically alliterates but it doesn't phonetically alliterates but it doesn't phonetically alliterate Tuesday trivia honestly you alliterate Tuesday trivia honestly you alliterate Tuesday trivia honestly you can do trivia any day called it Tuesday can do trivia any day called it Tuesday can do trivia any day called it Tuesday trivia for the sake of alliteration so trivia for the sake of alliteration so trivia for the sake of alliteration so this is just using the uh quiz feature this is just using the uh quiz feature this is just using the uh quiz feature on Instagram and we're basing it around on Instagram and we're basing it around on Instagram and we're basing it around biblical trivia so we have an entire uh biblical trivia so we have an entire uh biblical trivia so we have an entire uh set of biblical literacy quiz questions set of biblical literacy quiz questions set of biblical literacy quiz questions that we created for you for inst stagram that we created for you for inst stagram that we created for you for inst stagram stories so for instance we'll start easy stories so for instance we'll start easy stories so for instance we'll start easy what was the first miracle Jesus what was the first miracle Jesus what was the first miracle Jesus performed actually it's not so easy performed actually it's not so easy performed actually it's not so easy change I was looking down further wa change I was looking down further wa change I was looking down further wa which changing water into wine healing which changing water into wine healing which changing water into wine healing leprosy calming a storm now don't worry leprosy calming a storm now don't worry leprosy calming a storm now don't worry Alex has done the generous work of
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Alex has done the generous work of Alex has done the generous work of providing the correct answer for you but providing the correct answer for you but providing the correct answer for you but you can move these around and there are you can move these around and there are you can move these around and there are I think I also tried to stay away from I think I also tried to stay away from I think I also tried to stay away from anything controversial like who wrote anything controversial like who wrote anything controversial like who wrote the book of Hebrews like no we're not the book of Hebrews like no we're not the book of Hebrews like no we're not we're not going there we're not going there we're not going there a special letter to the church this week a special letter to the church this week a special letter to the church this week on Instagram we had an inflammatory on Instagram we had an inflammatory on Instagram we had an inflammatory moment and we'd like to apologize so moment and we'd like to apologize so moment and we'd like to apologize so there's a bunch of pages this is 10 there's a bunch of pages this is 10 there's a bunch of pages this is 10 pages of PDF overall where you can pages of PDF overall where you can pages of PDF overall where you can create uh Instagram stories directly create uh Instagram stories directly create uh Instagram stories directly from this I think one way to level it up from this I think one way to level it up from this I think one way to level it up though is to do trivia that's based though is to do trivia that's based though is to do trivia that's based around the upcoming message totally around the upcoming message totally around the upcoming message totally right like this is great it's obviously right like this is great it's obviously right like this is great it's obviously relevant to the mission of your church relevant to the mission of your church relevant to the mission of your church because you're helping people learn because you're helping people learn because you're helping people learn about the Bible but could you help them about the Bible but could you help them about the Bible but could you help them learn about the passage of scripture learn about the passage of scripture learn about the passage of scripture that is the source text for this that is the source text for this that is the source text for this weekend's message now okay yeah that's weekend's message now okay yeah that's weekend's message now okay yeah that's totally it and I'll be the first to totally it and I'll be the first to totally it and I'll be the first to admit I don't have a strong Instagram admit I don't have a strong Instagram admit I don't have a strong Instagram story strategy at my at my church um I'm story strategy at my at my church um I'm story strategy at my at my church um I'm at least not employing it right now just at least not employing it right now just at least not employing it right now just I just don't have the time and energy I just don't have the time and energy I just don't have the time and energy don't hey you're the one that came up don't hey you're the one that came up don't hey you're the one that came up with all these strategies you're with all these strategies you're with all these strategies you're equipping the global church right um and equipping the global church right um and equipping the global church right um and so we're just focused on taking no weeks so we're just focused on taking no weeks so we're just focused on taking no weeks off on the feed but we're employing the off on the feed but we're employing the off on the feed but we're employing the same strategy which is either coming up same strategy which is either coming up same strategy which is either coming up to Sunday or coming out of Sunday to Sunday or coming out of Sunday to Sunday or coming out of Sunday knowing that we're we're preaching on knowing that we're we're preaching on knowing that we're we're preaching on something topically like if we're coming something topically like if we're coming something topically like if we're coming up to Sunday on Saturday maybe I'll post up to Sunday on Saturday maybe I'll post up to Sunday on Saturday maybe I'll post um I'll post a a scripture verse post um I'll post a a scripture verse post um I'll post a a scripture verse post that is the scripture that we're going that is the scripture that we're going that is the scripture that we're going to talk about on Sunday or coming out of to talk about on Sunday or coming out of to talk about on Sunday or coming out of Sunday uh I'll do this a lot I'll make a Sunday uh I'll do this a lot I'll make a Sunday uh I'll do this a lot I'll make a carousel post or a list post based off carousel post or a list post based off carousel post or a list post based off the three points of the sermon or the three points of the sermon or the three points of the sermon or something that came out of the sermon something that came out of the sermon something that came out of the sermon just to keep that content that topical
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just to keep that content that topical just to keep that content that topical content like lingering in the psyche of content like lingering in the psyche of content like lingering in the psyche of our church because we know like I don't our church because we know like I don't our church because we know like I don't know I don't know how how other people know I don't know how how other people know I don't know how how other people receive lecture style pieces of content receive lecture style pieces of content receive lecture style pieces of content but like some a lot of it goes in one but like some a lot of it goes in one but like some a lot of it goes in one ear and out the other but this is very ear and out the other but this is very ear and out the other but this is very formative stuff we're talking about formative stuff we're talking about formative stuff we're talking about we're talking about the the story and we're talking about the the story and we're talking about the the story and the Gospel of Jesus Christ and so we the Gospel of Jesus Christ and so we the Gospel of Jesus Christ and so we want what we do on Sunday to be actually want what we do on Sunday to be actually want what we do on Sunday to be actually formative and so that looks like formative and so that looks like formative and so that looks like re-engaging with the same piece of re-engaging with the same piece of re-engaging with the same piece of content throughout the week through our content throughout the week through our content throughout the week through our ministry on social and so the quiz or ministry on social and so the quiz or ministry on social and so the quiz or the trivia and the quiz um feature in the trivia and the quiz um feature in the trivia and the quiz um feature in Instagram is the perfect way to do this Instagram is the perfect way to do this Instagram is the perfect way to do this so like you said either leading up to so like you said either leading up to so like you said either leading up to Sunday or coming out of Sunday using the Sunday or coming out of Sunday using the Sunday or coming out of Sunday using the topic of the trivia and having it be topic of the trivia and having it be topic of the trivia and having it be congruent with what you're doing on congruent with what you're doing on congruent with what you're doing on Sunday morning or Wednesday evening Sunday morning or Wednesday evening Sunday morning or Wednesday evening that's a really effective way for the that's a really effective way for the that's a really effective way for the stuff you're talking about at church to stuff you're talking about at church to stuff you're talking about at church to actually be formative in the lives of actually be formative in the lives of actually be formative in the lives of the folks who belong to your church and the folks who belong to your church and the folks who belong to your church and I'm a big fan of using it leading up to I'm a big fan of using it leading up to I'm a big fan of using it leading up to Sunday let's use this first question in Sunday let's use this first question in Sunday let's use this first question in our PDF as an example what was the first our PDF as an example what was the first our PDF as an example what was the first miracle Jesus performed right changing miracle Jesus performed right changing miracle Jesus performed right changing water into wine healing leprosy coming water into wine healing leprosy coming water into wine healing leprosy coming St the answer is changing water into St the answer is changing water into St the answer is changing water into wine so what you can do is you can post wine so what you can do is you can post wine so what you can do is you can post that on Saturday night let's say you that on Saturday night let's say you that on Saturday night let's say you know yes we'll have to Forfeit Tuesday know yes we'll have to Forfeit Tuesday know yes we'll have to Forfeit Tuesday trivia give me a few minutes in my head trivia give me a few minutes in my head trivia give me a few minutes in my head I can come up with a a little that I can come up with a a little that I can come up with a a little that should be just as close to as good so should be just as close to as good so should be just as close to as good so you post that on Saturday and then on you post that on Saturday and then on you post that on Saturday and then on Sunday you look at the results and you Sunday you look at the results and you Sunday you look at the results and you see okay so 38% of the church got this see okay so 38% of the church got this see okay so 38% of the church got this right or whatever you got some work to right or whatever you got some work to right or whatever you got some work to do yeah so then Sunday morning you're do yeah so then Sunday morning you're do yeah so then Sunday morning you're preaching it's like okay I turn to this preaching it's like okay I turn to this preaching it's like okay I turn to this part of the uh you know this this part of the uh you know this this part of the uh you know this this passage we're going to be uh you know passage we're going to be uh you know passage we're going to be uh you know the source text today is changing water the source text today is changing water the source text today is changing water into wine and we asked on our Instagram
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into wine and we asked on our Instagram into wine and we asked on our Instagram stories last night what was the first stories last night what was the first stories last night what was the first miracle Jesus performed because this is miracle Jesus performed because this is miracle Jesus performed because this is the first miracle that Jesus performed the first miracle that Jesus performed the first miracle that Jesus performed and 38% of you got that right and then and 38% of you got that right and then and 38% of you got that right and then you shame your church exactly right call you shame your church exactly right call you shame your church exactly right call by name because you can see who voted by name because you can see who voted by name because you can see who voted for what precisely you can and you know for what precisely you can and you know for what precisely you can and you know here are the people that give in our here are the people that give in our here are the people that give in our church and here are the ones that don't church and here are the ones that don't church and here are the ones that don't know anything about the Bible wow this know anything about the Bible wow this know anything about the Bible wow this is frankly event diagram where there is is frankly event diagram where there is is frankly event diagram where there is no overlap I'm shocked so uh the idea is no overlap I'm shocked so uh the idea is no overlap I'm shocked so uh the idea is now in person there's this carryover now in person there's this carryover now in person there's this carryover effect from before and the first time effect from before and the first time effect from before and the first time that you do that it probably like won't that you do that it probably like won't that you do that it probably like won't lead to much but we talked last week lead to much but we talked last week lead to much but we talked last week about predictable and repeatable content about predictable and repeatable content about predictable and repeatable content formats if you do the Saturday Showdown formats if you do the Saturday Showdown formats if you do the Saturday Showdown there I told you every single Saturday there I told you every single Saturday there I told you every single Saturday with the quiz people then begin to with the quiz people then begin to with the quiz people then begin to recognize oh this is going to have recognize oh this is going to have recognize oh this is going to have something to do with tomorrow and now something to do with tomorrow and now something to do with tomorrow and now online is feeding into offline and online is feeding into offline and online is feeding into offline and offline is feeding into online and offline is feeding into online and offline is feeding into online and suddenly people are more engaged with suddenly people are more engaged with suddenly people are more engaged with the Ser because there is that little bit the Ser because there is that little bit the Ser because there is that little bit of precursor to it and now more people of precursor to it and now more people of precursor to it and now more people are engaged online because it's a are engaged online because it's a are engaged online because it's a carryover from in person yes and for me carryover from in person yes and for me carryover from in person yes and for me on my personal Instagram account the on my personal Instagram account the on my personal Instagram account the quiz feature comes in a very close quiz feature comes in a very close quiz feature comes in a very close second to the poll feature when it comes second to the poll feature when it comes second to the poll feature when it comes to just like how people engage with it to just like how people engage with it to just like how people engage with it again when you're asking the right again when you're asking the right again when you're asking the right question in the the right way um but question in the the right way um but question in the the right way um but it's a pretty close second so I employ it's a pretty close second so I employ it's a pretty close second so I employ the quiz feature on Instagram stories um the quiz feature on Instagram stories um the quiz feature on Instagram stories um almost as often as I do the poll feature almost as often as I do the poll feature almost as often as I do the poll feature well that's because a quiz is a poll well that's because a quiz is a poll well that's because a quiz is a poll yeah exactly uh here we are we've yeah exactly uh here we are we've yeah exactly uh here we are we've arrived number one we call this post the arrived number one we call this post the arrived number one we call this post the alleyoop the alleyoop so I was watching alleyoop the alleyoop so I was watching alleyoop the alleyoop so I was watching the Olympics recently you know and Steph the Olympics recently you know and Steph the Olympics recently you know and Steph threw an alleyoop to LeBron and I was
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threw an alleyoop to LeBron and I was threw an alleyoop to LeBron and I was like goat to Goat wow that is special like goat to Goat wow that is special like goat to Goat wow that is special and so the idea behind the alleyoop is and so the idea behind the alleyoop is and so the idea behind the alleyoop is this is a version of the pole precursor this is a version of the pole precursor this is a version of the pole precursor okay but it's a very specific version so okay but it's a very specific version so okay but it's a very specific version so if the pole precursor is just like shoes if the pole precursor is just like shoes if the pole precursor is just like shoes the alleyoop is the Air Force One okay the alleyoop is the Air Force One okay the alleyoop is the Air Force One okay it's a type of shoe right but it's like it's a type of shoe right but it's like it's a type of shoe right but it's like well that's an iconic silhouette of shoe well that's an iconic silhouette of shoe well that's an iconic silhouette of shoe so you start the alleyoop the pass the so you start the alleyoop the pass the so you start the alleyoop the pass the lob if you will because we don't really lob if you will because we don't really lob if you will because we don't really say alleyoop anymore right which is a say alleyoop anymore right which is a say alleyoop anymore right which is a shame because it's a good phrase I love shame because it's a good phrase I love shame because it's a good phrase I love I loved it okay I don't love that phrase I loved it okay I don't love that phrase I loved it okay I don't love that phrase okay uh gosh I apologize so the alley in okay uh gosh I apologize so the alley in okay uh gosh I apologize so the alley in the alyu is the pole and it's a yes or the alyu is the pole and it's a yes or the alyu is the pole and it's a yes or no poll okay that's the key yes or no so no poll okay that's the key yes or no so no poll okay that's the key yes or no so in this example we have do you feel in this example we have do you feel in this example we have do you feel loved by God yes or no and then the loved by God yes or no and then the loved by God yes or no and then the slide that comes right after it the oop slide that comes right after it the oop slide that comes right after it the oop the punctuation the exclamation point on the punctuation the exclamation point on the punctuation the exclamation point on the lob is the question box if you the lob is the question box if you the lob is the question box if you answered no would you tell us why answered no would you tell us why answered no would you tell us why question box with in a little text question box with in a little text question box with in a little text underneath disclaimer all answers are underneath disclaimer all answers are underneath disclaimer all answers are confidential okay this is like the high confidential okay this is like the high confidential okay this is like the high stakes version of a story because we are stakes version of a story because we are stakes version of a story because we are getting into some more serious stuff and getting into some more serious stuff and getting into some more serious stuff and you can tailor it but it's just not as you can tailor it but it's just not as you can tailor it but it's just not as powerful if you go do you like cheese on powerful if you go do you like cheese on powerful if you go do you like cheese on your burgers and if you answered no can your burgers and if you answered no can your burgers and if you answered no can you tell us why it's you tell us why it's you tell us why it's confidential and then it won't be confidential and then it won't be confidential and then it won't be confidential Sunday morning people that confidential Sunday morning people that confidential Sunday morning people that don't like cheeseburgers anti-americans don't like cheeseburgers anti-americans don't like cheeseburgers anti-americans Bob Joanne Bob Joanne Bob Joanne Mary so I love the alleyoop uh it's a Mary so I love the alleyoop uh it's a Mary so I love the alleyoop uh it's a great way of combining right all of
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great way of combining right all of great way of combining right all of these are powerful on their own you these are powerful on their own you these are powerful on their own you combine them together they become even combine them together they become even combine them together they become even more powerful and and we want to make more powerful and and we want to make more powerful and and we want to make this as easy as possible for you so in this as easy as possible for you so in this as easy as possible for you so in the PDFs that we've created Alex has put the PDFs that we've created Alex has put the PDFs that we've created Alex has put together screenshots of like how to together screenshots of like how to together screenshots of like how to actually do this like start by opening actually do this like start by opening actually do this like start by opening the Instagram story editing panel and the Instagram story editing panel and the Instagram story editing panel and selecting create at the bottom of the selecting create at the bottom of the selecting create at the bottom of the screen tap the color like he has gone screen tap the color like he has gone screen tap the color like he has gone into extreme granular detail and there into extreme granular detail and there into extreme granular detail and there are screenshots so if you feel are screenshots so if you feel are screenshots so if you feel unequipped if you feel like you just unequipped if you feel like you just unequipped if you feel like you just want your handheld uh if you feel like want your handheld uh if you feel like want your handheld uh if you feel like you know what who has the time we you know what who has the time we you know what who has the time we understand who does have the time that's understand who does have the time that's understand who does have the time that's why we've kept this episode compact why we've kept this episode compact why we've kept this episode compact we've made all these additional guides we've made all these additional guides we've made all these additional guides any final thoughts on the alleyoop uh any final thoughts on the alleyoop uh any final thoughts on the alleyoop uh what I love about the alleyoop is that what I love about the alleyoop is that what I love about the alleyoop is that it it instructs it teaches your it it instructs it teaches your it it instructs it teaches your followers maybe for the very first time followers maybe for the very first time followers maybe for the very first time that there is a real person behind the that there is a real person behind the that there is a real person behind the account oh wow who is ready to pray with account oh wow who is ready to pray with account oh wow who is ready to pray with you ready to have a pastoral you ready to have a pastoral you ready to have a pastoral conversation with you um it can be conversation with you um it can be conversation with you um it can be really hard to engage with Brands online really hard to engage with Brands online really hard to engage with Brands online and and truthfully like your church is and and truthfully like your church is and and truthfully like your church is functionally like categorically a a functionally like categorically a a functionally like categorically a a brand or like an organization online brand or like an organization online brand or like an organization online it's not a person right and so folks may it's not a person right and so folks may it's not a person right and so folks may just not know how to engage with who's just not know how to engage with who's just not know how to engage with who's on the other end who is on the other end on the other end who is on the other end on the other end who is on the other end I don't know and so when you ask a I don't know and so when you ask a I don't know and so when you ask a question like this you get some honest question like this you get some honest question like this you get some honest responses and you use that that very responses and you use that that very responses and you use that that very important disclaimer like hey this your important disclaimer like hey this your important disclaimer like hey this your your response here is is going to be your response here is is going to be your response here is is going to be confidential there's a pastor on the confidential there's a pastor on the confidential there's a pastor on the other end of this line that opens the other end of this line that opens the other end of this line that opens the door wide open to not just engaging with door wide open to not just engaging with door wide open to not just engaging with that post but in the future your
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that post but in the future your that post but in the future your followers the folks who follow you followers the folks who follow you followers the folks who follow you online knowing oh when I need some online knowing oh when I need some online knowing oh when I need some spiritual direction there's a real spiritual direction there's a real spiritual direction there's a real person a real person from The Prayer person a real person from The Prayer person a real person from The Prayer team a real Pastor a youth pastor on the team a real Pastor a youth pastor on the team a real Pastor a youth pastor on the other end of this Instagram app that's other end of this Instagram app that's other end of this Instagram app that's ready to talk with me and it's ready to talk with me and it's ready to talk with me and it's confidential that's like you said we confidential that's like you said we confidential that's like you said we we're like we really get into right here we're like we really get into right here we're like we really get into right here like real meaningful Ministry through like real meaningful Ministry through like real meaningful Ministry through social media online um so the stakes are social media online um so the stakes are social media online um so the stakes are high for this one and but but the the high for this one and but but the the high for this one and but but the the return I mean it's it's it's Eternal so return I mean it's it's it's Eternal so return I mean it's it's it's Eternal so I I I love the potential for real I I I love the potential for real I I I love the potential for real meaningful Ministry with this strategy meaningful Ministry with this strategy meaningful Ministry with this strategy here at the end of every one of my here at the end of every one of my here at the end of every one of my church services the Pastor will say and church services the Pastor will say and church services the Pastor will say and if you want prayer if you want to talk if you want prayer if you want to talk if you want prayer if you want to talk to somebody our ministry team is going to somebody our ministry team is going to somebody our ministry team is going to be UPF front at the end of every to be UPF front at the end of every to be UPF front at the end of every single service and guess what most single service and guess what most single service and guess what most people don't take that opportunity but people don't take that opportunity but people don't take that opportunity but we make it available at the end of every we make it available at the end of every we make it available at the end of every single service because we never want single service because we never want single service because we never want someone to feel like there isn't a someone to feel like there isn't a someone to feel like there isn't a person there who will pray for them and person there who will pray for them and person there who will pray for them and listen to their story and make that listen to their story and make that listen to their story and make that meaningful connection here's the reality meaningful connection here's the reality meaningful connection here's the reality a lot of people will never take that a lot of people will never take that a lot of people will never take that step to do it in person because it's step to do it in person because it's step to do it in person because it's like I'm not great with face to face I like I'm not great with face to face I like I'm not great with face to face I just prefer not to it's not that I don't just prefer not to it's not that I don't just prefer not to it's not that I don't need that but like I have to walk need that but like I have to walk need that but like I have to walk forward while everyone else is walking forward while everyone else is walking forward while everyone else is walking backward there are so many people that backward there are so many people that backward there are so many people that would take that opportunity when it's would take that opportunity when it's would take that opportunity when it's confidential online and not only are you confidential online and not only are you confidential online and not only are you saying these responses are confidential saying these responses are confidential saying these responses are confidential but by the nature of the fact that but by the nature of the fact that but by the nature of the fact that they're on their phone the interaction they're on their phone the interaction they're on their phone the interaction as a whole is confidential they don't as a whole is confidential they don't as a whole is confidential they don't have to walk up as everyone is walking have to walk up as everyone is walking have to walk up as everyone is walking back and so they can share that and now back and so they can share that and now back and so they can share that and now they're making that connection and then they're making that connection and then they're making that connection and then on Sunday maybe they go up to that
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on Sunday maybe they go up to that on Sunday maybe they go up to that person because they're like oh yeah you person because they're like oh yeah you person because they're like oh yeah you just you know I'm Pastor Mark here and just you know I'm Pastor Mark here and just you know I'm Pastor Mark here and they see Pastor Mark and they're like they see Pastor Mark and they're like they see Pastor Mark and they're like hey that meant so much to me and again hey that meant so much to me and again hey that meant so much to me and again offline is now being inspired by what's offline is now being inspired by what's offline is now being inspired by what's online and it becomes this positive online and it becomes this positive online and it becomes this positive cycle yeah if you watch or listen to cycle yeah if you watch or listen to cycle yeah if you watch or listen to last week's episode which is kind of last week's episode which is kind of last week's episode which is kind of setting the foundation and it's not as setting the foundation and it's not as setting the foundation and it's not as fun let's say as like these strategies fun let's say as like these strategies fun let's say as like these strategies but I would say it's actually more but I would say it's actually more but I would say it's actually more important and you pair that with these important and you pair that with these important and you pair that with these specific repeatable half a decade now specific repeatable half a decade now specific repeatable half a decade now proven strategies that you can go to proven strategies that you can go to proven strategies that you can go to every single week you pair those every single week you pair those every single week you pair those together there is no reason no reason together there is no reason no reason together there is no reason no reason whatsoever that your church should not whatsoever that your church should not whatsoever that your church should not be excelling on stories not just for the be excelling on stories not just for the be excelling on stories not just for the sake of views just for the sake of sake of views just for the sake of sake of views just for the sake of Engagement but for the sake of ministry Engagement but for the sake of ministry Engagement but for the sake of ministry and Mission we've made it as easy as and Mission we've made it as easy as and Mission we've made it as easy as possible for you and so one thing you possible for you and so one thing you possible for you and so one thing you can do for us share this with a friend can do for us share this with a friend can do for us share this with a friend in Ministry with somebody who you know in Ministry with somebody who you know in Ministry with somebody who you know would also benefit if you think this is would also benefit if you think this is would also benefit if you think this is valuable for your church it's surely valuable for your church it's surely valuable for your church it's surely valuable for your friends in Ministry at valuable for your friends in Ministry at valuable for your friends in Ministry at other churches maybe they don't follow other churches maybe they don't follow other churches maybe they don't follow this podcast maybe they didn't hear it this podcast maybe they didn't hear it this podcast maybe they didn't hear it send it to them it's a great way of send it to them it's a great way of send it to them it's a great way of supporting the show you can subscribe if supporting the show you can subscribe if supporting the show you can subscribe if you're a podcast listener Spotify Apple you're a podcast listener Spotify Apple you're a podcast listener Spotify Apple podcast wherever you listen on YouTube podcast wherever you listen on YouTube podcast wherever you listen on YouTube If you prefer to you know watch us or If you prefer to you know watch us or If you prefer to you know watch us or also you just kind of play the podcast also you just kind of play the podcast also you just kind of play the podcast in the the background it's Alex and I in the the background it's Alex and I in the the background it's Alex and I watch podcast these days on YouTube and watch podcast these days on YouTube and watch podcast these days on YouTube and thanks as always for your time attention thanks as always for your time attention thanks as always for your time attention and Trust we will be back and talk to and Trust we will be back and talk to and Trust we will be back and talk to you next you next you next Wednesday there are things that you buy Wednesday there are things that you buy Wednesday there are things that you buy they do not bring joy yeah today for me they do not bring joy yeah today for me they do not bring joy yeah today for me it was a rat trap um what are you going to do when trap um what are you going to do when you trap it oh it's not a live trap I am you trap it oh it's not a live trap I am you trap it oh it's not a live trap I am a merciful man I think I when it comes a merciful man I think I when it comes a merciful man I think I when it comes to rats not live trapping it I'm
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to rats not live trapping it I'm to rats not live trapping it I'm Exterminating murdering missionary this Exterminating murdering missionary this Exterminating murdering missionary this is unexpected
Summary
This episode provides church leaders with five repeatable Instagram story frameworks designed for high engagement. These strategies, developed over years of use, aim to help overcome time and idea challenges for social media posting. The takeaway is to implement these proven frameworks consistently to effectively connect with your audience.