The Church Event Promotions Playbook [Building Block #4]

At most churches, every event gets At most churches, every event gets promoted from scratch. A social post promoted from scratch. A social post promoted from scratch. A social post here, an announcement there, a here, an announcement there, a here, an announcement there, a pre-ervice slide if someone remembers. pre-ervice slide if someone remembers. pre-ervice slide if someone remembers. And this lack [music] of planning can And this lack [music] of planning can And this lack [music] of planning can produce strange outcomes. The most produce strange outcomes. The most produce strange outcomes. The most important event of the year gets important event of the year gets important event of the year gets underpromoted because no one really underpromoted because no one really underpromoted because no one really thought ahead. And then some small thought ahead. And then some small thought ahead. And then some small ministry gets overpromoted because a ministry gets overpromoted because a ministry gets overpromoted because a passionate leader pushed really hard. passionate leader pushed really hard. passionate leader pushed really hard. It's backwards. The things that matter It's backwards. The things that matter It's backwards. The things that matter the most end up getting the least. And the most end up getting the least. And the most end up getting the least. And the things that matter the least end up the things that matter the least end up the things that matter the least end up getting the most. Why does this keep getting the most. Why does this keep getting the most. Why does this keep happening? Well, because without a happening? Well, because without a happening? Well, because without a system, every promotion becomes an system, every promotion becomes an system, every promotion becomes an afterthought or some type of [music] afterthought or some type of [music] afterthought or some type of [music] power struggle negotiation. Here's the power struggle negotiation. Here's the power struggle negotiation. Here's the fix. You build promotion playbook. So, fix. You build promotion playbook. So, fix. You build promotion playbook. So, the next time a ministry leader asks, the next time a ministry leader asks, the next time a ministry leader asks, "How is my event going to get promoted?" "How is my event going to get promoted?" "How is my event going to get promoted?" The answer is already written. Today, The answer is already written. Today, The answer is already written. Today, we're showing you exactly what one of we're showing you exactly what one of we're showing you exactly what one of these playbooks looks like along with these playbooks looks like along with these playbooks looks like along with the steps for you to build your own. the steps for you to build your own. the steps for you to build your own. Well, hey there and welcome to the Well, hey there and welcome to the Well, hey there and welcome to the ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. My communication shift in 500 years. My communication shift in 500 years. My name is Brady Shear. I'm your host. I'm name is Brady Shear. I'm your host. I'm name is Brady Shear. I'm your host. I'm joined as always by my co-host. We call joined as always by my co-host. We call joined as always by my co-host. We call him Pastor Playbook. It is Alexander him Pastor Playbook. It is Alexander him Pastor Playbook. It is Alexander Mills. Mills. Mills. >> Hello. Hello. >> Hello. Hello. >> Hello. Hello. >> We are continuing our series through the >> We are continuing our series through the >> We are continuing our series through the seven building blocks.

seven building blocks. seven building blocks. >> Why do the seven building blocks exist? >> Why do the seven building blocks exist? >> Why do the seven building blocks exist? They exist to solve communications chaos They exist to solve communications chaos They exist to solve communications chaos and friction that exists in your church. and friction that exists in your church. and friction that exists in your church. You can track down the YouTube playlist You can track down the YouTube playlist You can track down the YouTube playlist and revise or review the previous three and revise or review the previous three and revise or review the previous three building blocks episodes. You have to do building blocks episodes. You have to do building blocks episodes. You have to do them in order and they build on one them in order and they build on one them in order and they build on one another. You cannot get to building another. You cannot get to building another. You cannot get to building block two until you've completed block two until you've completed block two until you've completed building block. So, here you are, building block. So, here you are, building block. So, here you are, building block four. If you haven't done building block four. If you haven't done building block four. If you haven't done the first three, you actually have to go the first three, you actually have to go the first three, you actually have to go back to the beginning of the playlist. back to the beginning of the playlist. back to the beginning of the playlist. >> Seven steps that eliminate the chaos, >> Seven steps that eliminate the chaos, >> Seven steps that eliminate the chaos, the politics, and the guesswork in any the politics, and the guesswork in any the politics, and the guesswork in any church of any size. What is so curious church of any size. What is so curious church of any size. What is so curious to me is how churches that are 5,000 and to me is how churches that are 5,000 and to me is how churches that are 5,000 and churches that are 50 churches that are 50 churches that are 50 >> present their promotions and >> present their promotions and >> present their promotions and announcements in virtually identical announcements in virtually identical announcements in virtually identical ways. We have audited churches in this ways. We have audited churches in this ways. We have audited churches in this way. way. way. >> And these churches could not be any more >> And these churches could not be any more >> And these churches could not be any more different different different >> in terms of their structure, their size, >> in terms of their structure, their size, >> in terms of their structure, their size, sometimes even their mission. And then sometimes even their mission. And then sometimes even their mission. And then announcement time happens and it's like announcement time happens and it's like announcement time happens and it's like a carbon copy. a carbon copy. a carbon copy. >> Yeah. And so we all need a solution for >> Yeah. And so we all need a solution for >> Yeah. And so we all need a solution for this. What are the seven building this. What are the seven building this. What are the seven building blocks? We're going to go through them blocks? We're going to go through them blocks? We're going to go through them briefly in order as we do at the top of briefly in order as we do at the top of briefly in order as we do at the top of every one of these episodes. Number one, every one of these episodes. Number one, every one of these episodes. Number one, assign levels to every ministry. Number assign levels to every ministry. Number assign levels to every ministry. Number two, publish policy. Number three, give two, publish policy. Number three, give two, publish policy. Number three, give each ministry a home. Number four, each ministry a home. Number four, each ministry a home. Number four, that's this episode. Supply promotions that's this episode. Supply promotions that's this episode. Supply promotions playbooks. Number five, create the playbooks. Number five, create the playbooks. Number five, create the weekly bulletin. Number six, commit to weekly bulletin. Number six, commit to weekly bulletin. Number six, commit to the church announcements formula. And the church announcements formula. And the church announcements formula. And number seven, launch your central hub.

number seven, launch your central hub. number seven, launch your central hub. You can find the PDF in the description You can find the PDF in the description You can find the PDF in the description for the seven building blocks in their for the seven building blocks in their for the seven building blocks in their fullness. So you can download, keep that fullness. So you can download, keep that fullness. So you can download, keep that handy. handy. handy. >> And you can also go to the church >> And you can also go to the church >> And you can also go to the church communications master class on the Brady communications master class on the Brady communications master class on the Brady Sheerer YouTube channel which has all Sheerer YouTube channel which has all Sheerer YouTube channel which has all seven in 30 minutes or less. It is the seven in 30 minutes or less. It is the seven in 30 minutes or less. It is the speedrun through all of this. These speedrun through all of this. These speedrun through all of this. These podcasts are the deep dive into each podcasts are the deep dive into each podcasts are the deep dive into each individual block. If you want to get the individual block. If you want to get the individual block. If you want to get the full bird's eye view, the master class full bird's eye view, the master class full bird's eye view, the master class is there for you. I'm excited about the is there for you. I'm excited about the is there for you. I'm excited about the playbooks because when you if you think playbooks because when you if you think playbooks because when you if you think about football, imagine a about football, imagine a about football, imagine a >> quarterback, you've been training, >> quarterback, you've been training, >> quarterback, you've been training, >> working on the arm, working on the legs, >> working on the arm, working on the legs, >> working on the arm, working on the legs, working on the accuracy. You put in the working on the accuracy. You put in the working on the accuracy. You put in the work, work, work, >> but now it's like it's time to start >> but now it's like it's time to start >> but now it's like it's time to start studying the plays and prepare for the studying the plays and prepare for the studying the plays and prepare for the game. game. game. >> It feels like the building blocks take a >> It feels like the building blocks take a >> It feels like the building blocks take a bit of a turn here when we're talking bit of a turn here when we're talking bit of a turn here when we're talking about the promotion playbooks today. about the promotion playbooks today. about the promotion playbooks today. >> Yeah, building blocks one through three >> Yeah, building blocks one through three >> Yeah, building blocks one through three is very much laying the foundation. And is very much laying the foundation. And is very much laying the foundation. And then four through seven is let's make it then four through seven is let's make it then four through seven is let's make it happen. And speaking to the playbook happen. And speaking to the playbook happen. And speaking to the playbook metaphor, if you think about an offense metaphor, if you think about an offense metaphor, if you think about an offense or a defense, there are all these or a defense, there are all these or a defense, there are all these individuals that have to play their individuals that have to play their individuals that have to play their role. So the receivers, they have to run role. So the receivers, they have to run role. So the receivers, they have to run the right route. And the O line has to the right route. And the O line has to the right route. And the O line has to block to give the quarterback time to block to give the quarterback time to block to give the quarterback time to scan through his progressions and hit scan through his progressions and hit scan through his progressions and hit the person in stride. And if the running the person in stride. And if the running the person in stride. And if the running back doesn't properly block the person back doesn't properly block the person back doesn't properly block the person coming on the outside in the blitz, it coming on the outside in the blitz, it coming on the outside in the blitz, it all falls apart. And so this playbook all falls apart. And so this playbook all falls apart. And so this playbook for each of the promotion levels works for each of the promotion levels works for each of the promotion levels works in similar ways because you have all in similar ways because you have all in similar ways because you have all these different platforms that you could these different platforms that you could these different platforms that you could promote from. Announcements, social, promote from. Announcements, social, promote from. Announcements, social, email, text message, bulletins, the email, text message, bulletins, the email, text message, bulletins, the welcome desk, talk to Pastor Patty,

welcome desk, talk to Pastor Patty, welcome desk, talk to Pastor Patty, whatever it is. And churches typically whatever it is. And churches typically whatever it is. And churches typically are kind of just winging it are kind of just winging it are kind of just winging it >> and the results, well, we get what we >> and the results, well, we get what we >> and the results, well, we get what we get. get. get. >> Broken plays, >> Broken plays, >> Broken plays, >> right? You can tell we're amped up for >> right? You can tell we're amped up for >> right? You can tell we're amped up for fantasy football. fantasy football. fantasy football. >> We're on time. So close. Okay, building >> We're on time. So close. Okay, building >> We're on time. So close. Okay, building block number four, supply promotions block number four, supply promotions block number four, supply promotions playbooks. The point of this is to playbooks. The point of this is to playbooks. The point of this is to deploy these promotional blueprints so deploy these promotional blueprints so deploy these promotional blueprints so that your team stops guessing what to that your team stops guessing what to that your team stops guessing what to say, when to say it, and where to send say, when to say it, and where to send say, when to say it, and where to send people. So, what this step is is, as people. So, what this step is is, as people. So, what this step is is, as we've described right now, every event we've described right now, every event we've described right now, every event in church tends to get promoted in church tends to get promoted in church tends to get promoted differently. differently. differently. >> Someone makes it up each time >> Someone makes it up each time >> Someone makes it up each time >> on the fly. And this results in >> on the fly. And this results in >> on the fly. And this results in inconsistency. And this matters because inconsistency. And this matters because inconsistency. And this matters because what can often happen is you'll have a what can often happen is you'll have a what can often happen is you'll have a big event that actually gets big event that actually gets big event that actually gets underpromoted underpromoted underpromoted >> and you might have a smaller event that >> and you might have a smaller event that >> and you might have a smaller event that gets overpromoted gets overpromoted gets overpromoted because you kind of just fall back to because you kind of just fall back to because you kind of just fall back to like all right we'll do one announcement like all right we'll do one announcement like all right we'll do one announcement here and one social post here and then here and one social post here and then here and one social post here and then the results are what they are. But as we the results are what they are. But as we the results are what they are. But as we worked through in building block number worked through in building block number worked through in building block number one we need to assign levels to every one we need to assign levels to every one we need to assign levels to every ministry to establish hierarchy.

ministry to establish hierarchy. ministry to establish hierarchy. >> Easter matters more than Jake's Saturday >> Easter matters more than Jake's Saturday >> Easter matters more than Jake's Saturday morning run club. That's just true. And morning run club. That's just true. And morning run club. That's just true. And so the way that we promote these things so the way that we promote these things so the way that we promote these things should also be different. And that's should also be different. And that's should also be different. And that's what this building block is for. what this building block is for. what this building block is for. Creating repeatable promotion blueprints Creating repeatable promotion blueprints Creating repeatable promotion blueprints for each communication level. 1 2 3 and for each communication level. 1 2 3 and for each communication level. 1 2 3 and four gets everyone on the same page four gets everyone on the same page four gets everyone on the same page knowing what they need to do ahead of knowing what they need to do ahead of knowing what they need to do ahead of time. And you know what? If nothing time. And you know what? If nothing time. And you know what? If nothing else, that might be the biggest benefit else, that might be the biggest benefit else, that might be the biggest benefit of this building block, of this building block, of this building block, >> which is at the start of my event >> which is at the start of my event >> which is at the start of my event promotion window, I know exactly what I promotion window, I know exactly what I promotion window, I know exactly what I need to do and I can just follow it. need to do and I can just follow it. need to do and I can just follow it. >> Yeah. And when you're trying to juggle >> Yeah. And when you're trying to juggle >> Yeah. And when you're trying to juggle all these different things in ministry, all these different things in ministry, all these different things in ministry, knowing [snorts] ahead of time, okay, knowing [snorts] ahead of time, okay, knowing [snorts] ahead of time, okay, we're this many weeks out. This is what we're this many weeks out. This is what we're this many weeks out. This is what we're going to do. I can follow that is we're going to do. I can follow that is we're going to do. I can follow that is so much easier than you having to come so much easier than you having to come so much easier than you having to come up with what to do that week or that day up with what to do that week or that day up with what to do that week or that day or that month to prepare for it. So, how or that month to prepare for it. So, how or that month to prepare for it. So, how do you do this? You build a standardized do you do this? You build a standardized do you do this? You build a standardized promotion sequence for each of the four promotion sequence for each of the four promotion sequence for each of the four levels. When a ministry asks, "How will levels. When a ministry asks, "How will levels. When a ministry asks, "How will my event get promoted?" You can hand my event get promoted?" You can hand my event get promoted?" You can hand them the playbook for their level. No them the playbook for their level. No them the playbook for their level. No debate needed. And this is installed debate needed. And this is installed debate needed. And this is installed when every promotion request is answered when every promotion request is answered when every promotion request is answered with a playbook, not a negotiation.

with a playbook, not a negotiation. with a playbook, not a negotiation. >> We are going to walk through a level one >> We are going to walk through a level one >> We are going to walk through a level one promotion playbook. promotion playbook. promotion playbook. We're first going to talk about how to We're first going to talk about how to We're first going to talk about how to build your own playbook. If you want to build your own playbook. If you want to build your own playbook. If you want to get our playbooks, we are happy to give get our playbooks, we are happy to give get our playbooks, we are happy to give you I'll just give it to you a free you I'll just give it to you a free you I'll just give it to you a free communications makeover. To start, go to communications makeover. To start, go to communications makeover. To start, go to church.com. Get your church chaos score. church.com. Get your church chaos score. church.com. Get your church chaos score. It's a score from 0 to 100. The lower It's a score from 0 to 100. The lower It's a score from 0 to 100. The lower the number, the less chaos there is, the the number, the less chaos there is, the the number, the less chaos there is, the healthier the ministry. Think of it like healthier the ministry. Think of it like healthier the ministry. Think of it like when a doctor asks you, "Alex, what's when a doctor asks you, "Alex, what's when a doctor asks you, "Alex, what's the pain at?" The higher the pain, the the pain at?" The higher the pain, the the pain at?" The higher the pain, the worse it is. worse it is. worse it is. >> So, this is a scale of zero to 100. >> So, this is a scale of zero to 100. >> So, this is a scale of zero to 100. You'll get your score. We'll put you in You'll get your score. We'll put you in You'll get your score. We'll put you in one of four quadrants. Either low chaos, one of four quadrants. Either low chaos, one of four quadrants. Either low chaos, that's where we all want to be. Moderate that's where we all want to be. Moderate that's where we all want to be. Moderate chaos, high chaos, critical chaos, chaos, high chaos, critical chaos, chaos, high chaos, critical chaos, and and of the hundreds of audits we've and and of the hundreds of audits we've and and of the hundreds of audits we've done, done, done, >> most the vast majority majority of >> most the vast majority majority of >> most the vast majority majority of churches are in the high chaos quadrant. churches are in the high chaos quadrant. churches are in the high chaos quadrant. >> That's true. That's true. and very a >> That's true. That's true. and very a >> That's true. That's true. and very a very slim number are in the lower the very slim number are in the lower the very slim number are in the lower the lowest chaos quadrant where I want to lowest chaos quadrant where I want to lowest chaos quadrant where I want to be. Guess what? If you install the seven be. Guess what? If you install the seven be. Guess what? If you install the seven heaven building blocks, you will be heaven building blocks, you will be heaven building blocks, you will be there. there. there. >> Yeah. >> Yeah. >> Yeah. >> And downstream of that, what happens?

>> And downstream of that, what happens? >> And downstream of that, what happens? More people get involved in the More people get involved in the More people get involved in the life-changing ministries that you have. life-changing ministries that you have. life-changing ministries that you have. This is not to make your announcements This is not to make your announcements This is not to make your announcements better. I want announcements to be better. I want announcements to be better. I want announcements to be better as a proxy better as a proxy better as a proxy >> for more people becoming involved in >> for more people becoming involved in >> for more people becoming involved in your ministry, more disciplehip, more your ministry, more disciplehip, more your ministry, more disciplehip, more formation to be like Jesus, more formation to be like Jesus, more formation to be like Jesus, more fulfillment of mission for you, the fulfillment of mission for you, the fulfillment of mission for you, the church overall, more fulfillment of church overall, more fulfillment of church overall, more fulfillment of mission for the church overall, right? mission for the church overall, right? mission for the church overall, right? Like we've done now many many audits, Like we've done now many many audits, Like we've done now many many audits, hundreds and hundreds. hundreds and hundreds. hundreds and hundreds. >> And like if the majority of churches are >> And like if the majority of churches are >> And like if the majority of churches are stumbling this much with communications, stumbling this much with communications, stumbling this much with communications, >> what does that mean? There is so much >> what does that mean? There is so much >> what does that mean? There is so much that's being left on the table for that's being left on the table for that's being left on the table for people to get involved in small groups people to get involved in small groups people to get involved in small groups and find community for people to be and find community for people to be and find community for people to be giving more and learning about like giving more and learning about like giving more and learning about like sacrificial sacrificial sacrificial living. There's room for people to be living. There's room for people to be living. There's room for people to be getting involved in formation classes. getting involved in formation classes. getting involved in formation classes. I'm new to the faith. What does it I'm new to the faith. What does it I'm new to the faith. What does it really mean? There are people getting really mean? There are people getting really mean? There are people getting involved in volunteering and realizing involved in volunteering and realizing involved in volunteering and realizing church isn't just about passive church isn't just about passive church isn't just about passive spectating in the pews, but being spectating in the pews, but being spectating in the pews, but being actively involved in the game. actively involved in the game. actively involved in the game. >> What do you need for a game? You need a >> What do you need for a game? You need a >> What do you need for a game? You need a playbook. That's right. How do you build playbook. That's right. How do you build playbook. That's right. How do you build one? Step number one is to take one? Step number one is to take one? Step number one is to take inventory of every channel. Okay? I inventory of every channel. Okay? I inventory of every channel. Okay? I don't want you to just think about the don't want you to just think about the don't want you to just think about the end result and the playbook that we hand end result and the playbook that we hand end result and the playbook that we hand you. I want you to think about how we you. I want you to think about how we you. I want you to think about how we assemble one to begin with because there assemble one to begin with because there assemble one to begin with because there will be some differences. Take inventory will be some differences. Take inventory will be some differences. Take inventory of every channel. So for your church, of every channel. So for your church, of every channel. So for your church, maybe you have a website, maybe you have maybe you have a website, maybe you have maybe you have a website, maybe you have an Instagram, maybe you have a whatever an Instagram, maybe you have a whatever an Instagram, maybe you have a whatever it might be. So for most churches, it might be. So for most churches, it might be. So for most churches, you're going to have the website, but you're going to have the website, but you're going to have the website, but the website is not a singular entity.

the website is not a singular entity. the website is not a singular entity. There are different things that you can There are different things that you can There are different things that you can use on the website. If you have a use on the website. If you have a use on the website. If you have a central hub website, let's say hosted on central hub website, let's say hosted on central hub website, let's say hosted on Nucleus, you could have the launcher and Nucleus, you could have the launcher and Nucleus, you could have the launcher and actions within that. You could have actions within that. You could have actions within that. You could have banners, you could have pages, you could banners, you could have pages, you could banners, you could have pages, you could have info cards, you could have posts, have info cards, you could have posts, have info cards, you could have posts, you could have post collections. All of you could have post collections. All of you could have post collections. All of these entities exist. Your website, these entities exist. Your website, these entities exist. Your website, whether it has the exact same technology whether it has the exact same technology whether it has the exact same technology or different technology, has different or different technology, has different or different technology, has different features. And I want you to think of features. And I want you to think of features. And I want you to think of your website in that way, not a singular your website in that way, not a singular your website in that way, not a singular place because the website is like a place because the website is like a place because the website is like a movie theater where there are all these movie theater where there are all these movie theater where there are all these different theaters and sometimes you different theaters and sometimes you different theaters and sometimes you send people to like the IMAX. send people to like the IMAX. send people to like the IMAX. >> Mhm. >> Mhm. >> Mhm. >> Or sometimes you send them to like the >> Or sometimes you send them to like the >> Or sometimes you send them to like the really small one where like the horror really small one where like the horror really small one where like the horror movies play because not many people go. movies play because not many people go. movies play because not many people go. And then sometimes if you don't have And then sometimes if you don't have And then sometimes if you don't have IMAX, you have AVX where we live where IMAX, you have AVX where we live where IMAX, you have AVX where we live where it's superior visuals and superior uh it's superior visuals and superior uh it's superior visuals and superior uh superior audio. superior audio. superior audio. >> It's not quite IMAX though. >> It's not quite IMAX though. >> It's not quite IMAX though. >> And so there are different options. You >> And so there are different options. You >> And so there are different options. You don't just like have the movie theater don't just like have the movie theater don't just like have the movie theater as an entity. You have all these as an entity. You have all these as an entity. You have all these different spots within it. Then you have different spots within it. Then you have different spots within it. Then you have email and text. These are oneto-one email and text. These are oneto-one email and text. These are oneto-one communication channels. So I'm emailing communication channels. So I'm emailing communication channels. So I'm emailing Alex directly or I'm texting Alex Alex directly or I'm texting Alex Alex directly or I'm texting Alex directly. Even if it's part of a list directly. Even if it's part of a list directly. Even if it's part of a list overall, his reply comes direct to me overall, his reply comes direct to me overall, his reply comes direct to me and his experience of that communication and his experience of that communication and his experience of that communication is me coming direct to him.

is me coming direct to him. is me coming direct to him. >> These are churchwide blasts or also >> These are churchwide blasts or also >> These are churchwide blasts or also ministry specific lists. So the ability ministry specific lists. So the ability ministry specific lists. So the ability to text just parents of students, let's to text just parents of students, let's to text just parents of students, let's say. say. say. >> Then you have social. If text and email >> Then you have social. If text and email >> Then you have social. If text and email is one to one, social is one to many is one to one, social is one to many is one to one, social is one to many where you publish to your Facebook, to where you publish to your Facebook, to where you publish to your Facebook, to your Instagram. And again, similar to a your Instagram. And again, similar to a your Instagram. And again, similar to a website, Instagram has feed, it has website, Instagram has feed, it has website, Instagram has feed, it has stories, it has going live, it might stories, it has going live, it might stories, it has going live, it might have like a broadcast channel in the in have like a broadcast channel in the in have like a broadcast channel in the in the in the uh in the direct messages, the in the uh in the direct messages, the in the uh in the direct messages, Tik Tok, YouTube shorts, all the social Tik Tok, YouTube shorts, all the social Tik Tok, YouTube shorts, all the social platforms. And then you have Sunday, platforms. And then you have Sunday, platforms. And then you have Sunday, again, not a singular entity. That again, not a singular entity. That again, not a singular entity. That includes stage announcements. That includes stage announcements. That includes stage announcements. That includes pre-ervice slides. That includes pre-ervice slides. That includes pre-ervice slides. That includes paper bulletin distributed includes paper bulletin distributed includes paper bulletin distributed materials. Perhaps it includes welcome materials. Perhaps it includes welcome materials. Perhaps it includes welcome desk. And your church is going to have desk. And your church is going to have desk. And your church is going to have some number of these. some number of these. some number of these. >> The first step to building the playbook >> The first step to building the playbook >> The first step to building the playbook is figuring out all the different things is figuring out all the different things is figuring out all the different things that could be done. This is like that could be done. This is like that could be done. This is like thinking about the receiver. Okay, they thinking about the receiver. Okay, they thinking about the receiver. Okay, they could run a slant or they could run a could run a slant or they could run a could run a slant or they could run a vertical or they could run this or they vertical or they could run this or they vertical or they could run this or they could do this. Okay, there's all these could do this. Okay, there's all these could do this. Okay, there's all these different things that they could do different things that they could do different things that they could do before you can assemble a play, right?

before you can assemble a play, right? before you can assemble a play, right? and think, okay, the quarterback needs and think, okay, the quarterback needs and think, okay, the quarterback needs this much time for the receiver to this much time for the receiver to this much time for the receiver to finish their route to then hit them at finish their route to then hit them at finish their route to then hit them at this moment. Okay, so then we need to this moment. Okay, so then we need to this moment. Okay, so then we need to have this many blockers to assume that have this many blockers to assume that have this many blockers to assume that we can create this much time before that we can create this much time before that we can create this much time before that can be even figured out. You have to can be even figured out. You have to can be even figured out. You have to know what are all the possible routes a know what are all the possible routes a know what are all the possible routes a receiver could run. That's this step. receiver could run. That's this step. receiver could run. That's this step. Take inventory of every channel. Yeah, Take inventory of every channel. Yeah, Take inventory of every channel. Yeah, because it's probably plain to see as we because it's probably plain to see as we because it's probably plain to see as we kind of make an index here of some kind of make an index here of some kind of make an index here of some hypothetical channels that your church hypothetical channels that your church hypothetical channels that your church may have or your church likely has a may have or your church likely has a may have or your church likely has a level one ministry or level one event level one ministry or level one event level one ministry or level one event like Easter, you can see like, oh yeah, like Easter, you can see like, oh yeah, like Easter, you can see like, oh yeah, Easter's probably going to qualify for Easter's probably going to qualify for Easter's probably going to qualify for almost every one of these channels, if almost every one of these channels, if almost every one of these channels, if not everyone. But we use Jake's running not everyone. But we use Jake's running not everyone. But we use Jake's running club as a proxy for that that niche club as a proxy for that that niche club as a proxy for that that niche level for ministry at your church, level for ministry at your church, level for ministry at your church, whatever it is that is whatever it is that is whatever it is that is >> women's coloring group. >> women's coloring group. >> women's coloring group. >> Yeah, exactly. And we we talked about in >> Yeah, exactly. And we we talked about in >> Yeah, exactly. And we we talked about in the second building block about the second building block about the second building block about establishing policy for Jake going establishing policy for Jake going establishing policy for Jake going through that policy may sound like not a through that policy may sound like not a through that policy may sound like not a whole lot of good news because ministry whole lot of good news because ministry whole lot of good news because ministry Jake's running club is not going to get Jake's running club is not going to get Jake's running club is not going to get a stage announcement is not going to get a stage announcement is not going to get a stage announcement is not going to get space on the church website homepage is space on the church website homepage is space on the church website homepage is not is not is not. So Jake's sitting not is not is not. So Jake's sitting not is not is not. So Jake's sitting there thinking well then what do I get?

there thinking well then what do I get? there thinking well then what do I get? Well, this is this is why you make an Well, this is this is why you make an Well, this is this is why you make an inventory and index of all of the inventory and index of all of the inventory and index of all of the avenues that you have so that at the end avenues that you have so that at the end avenues that you have so that at the end of this exercise when you have a you've of this exercise when you have a you've of this exercise when you have a you've formulated created a promotions playbook formulated created a promotions playbook formulated created a promotions playbook for Jake's running club, which is that for Jake's running club, which is that for Jake's running club, which is that level four ministry, you get to hand it level four ministry, you get to hand it level four ministry, you get to hand it over and say, "This is what you do get. over and say, "This is what you do get. over and say, "This is what you do get. We have all these channels. No, you We have all these channels. No, you We have all these channels. No, you don't get a section on the church don't get a section on the church don't get a section on the church homepage, but you do get A, B, and C, homepage, but you do get A, B, and C, homepage, but you do get A, B, and C, which is how you know Jake feels which is how you know Jake feels which is how you know Jake feels empowered and gets some agency to empowered and gets some agency to empowered and gets some agency to promote his running club because at your promote his running club because at your promote his running club because at your church, that's a valuable next step. You church, that's a valuable next step. You church, that's a valuable next step. You want people doing that niche thing with want people doing that niche thing with want people doing that niche thing with people who are interested in that niche people who are interested in that niche people who are interested in that niche thing to actually like live life thing to actually like live life thing to actually like live life together. It's a different step than together. It's a different step than together. It's a different step than alpha or baptism or giving, but it alpha or baptism or giving, but it alpha or baptism or giving, but it matters a lot to the lived experience of matters a lot to the lived experience of matters a lot to the lived experience of living life of faith in a community. Um, living life of faith in a community. Um, living life of faith in a community. Um, so that that's kind of the end goal, so that that's kind of the end goal, so that that's kind of the end goal, right? That's where we're going to get right? That's where we're going to get right? That's where we're going to get at the end of the the promotion at the end of the the promotion at the end of the the promotion playbook. But you have to start with playbook. But you have to start with playbook. But you have to start with indexing all the avenues. And maybe this indexing all the avenues. And maybe this indexing all the avenues. And maybe this is kind of like a light bulb moment for is kind of like a light bulb moment for is kind of like a light bulb moment for folks listening to this part of the folks listening to this part of the folks listening to this part of the conversation realizing, oh, there are conversation realizing, oh, there are conversation realizing, oh, there are actually a lot more avenues to actually a lot more avenues to actually a lot more avenues to communicate or to promote than I would communicate or to promote than I would communicate or to promote than I would have thought in the first place.

have thought in the first place. have thought in the first place. >> And that's a reflection of us doing the >> And that's a reflection of us doing the >> And that's a reflection of us doing the same thing every time without thinking same thing every time without thinking same thing every time without thinking about it ahead of time. Why? Because about it ahead of time. Why? Because about it ahead of time. Why? Because maybe we don't have time or maybe we maybe we don't have time or maybe we maybe we don't have time or maybe we have, you know, all these different have, you know, all these different have, you know, all these different plates that are spinning. The reality is plates that are spinning. The reality is plates that are spinning. The reality is if you serve in a church, you want every if you serve in a church, you want every if you serve in a church, you want every single ministry to be full of the people single ministry to be full of the people single ministry to be full of the people that belong in that ministry. And if that belong in that ministry. And if that belong in that ministry. And if you're leading a church, you know that you're leading a church, you know that you're leading a church, you know that every ministry has its own set of needs. every ministry has its own set of needs. every ministry has its own set of needs. And every ministry you want their needs And every ministry you want their needs And every ministry you want their needs to be met. to be met. to be met. If you try to treat everything equally, If you try to treat everything equally, If you try to treat everything equally, guess what? No one's needs get met, guess what? No one's needs get met, guess what? No one's needs get met, >> right? >> right? >> right? >> So you introduce this hierarchy. >> So you introduce this hierarchy. >> So you introduce this hierarchy. When it's done properly, and that's what When it's done properly, and that's what When it's done properly, and that's what the seven building blocks install and the seven building blocks install and the seven building blocks install and establish. Jake's Run Club level four. establish. Jake's Run Club level four. establish. Jake's Run Club level four. Yes, it does not get this, this, and Yes, it does not get this, this, and Yes, it does not get this, this, and this. But what it does get in the form this. But what it does get in the form this. But what it does get in the form of a promotion playbook, in a form of of a promotion playbook, in a form of of a promotion playbook, in a form of intentional intentional intentional thinking through how we are going to let thinking through how we are going to let thinking through how we are going to let people know about this thing, it's such people know about this thing, it's such people know about this thing, it's such a superior option a superior option a superior option >> than what was before, which was like, >> than what was before, which was like, >> than what was before, which was like, sure, we'll give Jake a stage sure, we'll give Jake a stage sure, we'll give Jake a stage announcement, but it's not really announcement, but it's not really announcement, but it's not really thoughtful. It's like last minute. We're thoughtful. It's like last minute. We're thoughtful. It's like last minute. We're just going to read it out from the just going to read it out from the just going to read it out from the stage.

stage. stage. >> It's one of 12. And people tuned out >> It's one of 12. And people tuned out >> It's one of 12. And people tuned out after the third one. after the third one. after the third one. >> Exactly. And that's how like no one's >> Exactly. And that's how like no one's >> Exactly. And that's how like no one's needs get met. And so so did Jake. So needs get met. And so so did Jake. So needs get met. And so so did Jake. So Jake, wait a minute. I don't get an Jake, wait a minute. I don't get an Jake, wait a minute. I don't get an announcement from my run club on stage. announcement from my run club on stage. announcement from my run club on stage. You're right. What you get is superior. You're right. What you get is superior. You're right. What you get is superior. Your needs will be met. Your ministry Your needs will be met. Your ministry Your needs will be met. Your ministry will get churchwide visibility and you will get churchwide visibility and you will get churchwide visibility and you will be empowered with autonomy to reach will be empowered with autonomy to reach will be empowered with autonomy to reach people that are already connected to you people that are already connected to you people that are already connected to you and reach people that are not yet and reach people that are not yet and reach people that are not yet connected to you. And guess what? We are connected to you. And guess what? We are connected to you. And guess what? We are going to establish the same thing for going to establish the same thing for going to establish the same thing for every other event and ministry in this every other event and ministry in this every other event and ministry in this church. But church. But church. But >> once we give each of you a lane, you >> once we give each of you a lane, you >> once we give each of you a lane, you have to run in your lane. If you leave have to run in your lane. If you leave have to run in your lane. If you leave the lane, you get disqualified. All the lane, you get disqualified. All the lane, you get disqualified. All right, that's two sports metaphors. How right, that's two sports metaphors. How right, that's two sports metaphors. How many [laughter] can we do? We're going many [laughter] can we do? We're going many [laughter] can we do? We're going to move to a cooking metaphor next. to move to a cooking metaphor next. to move to a cooking metaphor next. Okay, we we're Look, we have range here. Okay, we we're Look, we have range here. Okay, we we're Look, we have range here. We have range. So step two, after you've We have range. So step two, after you've We have range. So step two, after you've gone through step one and defined all of gone through step one and defined all of gone through step one and defined all of your promotion platforms, now you need your promotion platforms, now you need your promotion platforms, now you need to define your promotional formats. We to define your promotional formats. We to define your promotional formats. We did an entire episode dedicated to this did an entire episode dedicated to this did an entire episode dedicated to this sprinkle promos, sprint promos, and sprinkle promos, sprint promos, and sprinkle promos, sprint promos, and smuggle promos. We are going to briefly smuggle promos. We are going to briefly smuggle promos. We are going to briefly cover them here, but I'd highly cover them here, but I'd highly cover them here, but I'd highly encourage you, it'll be linked in the encourage you, it'll be linked in the encourage you, it'll be linked in the description, to find the previous description, to find the previous description, to find the previous episode that we did dedicated to sprint, episode that we did dedicated to sprint, episode that we did dedicated to sprint, sprinkle, and smuggle. I'm pretty sure I sprinkle, and smuggle. I'm pretty sure I sprinkle, and smuggle. I'm pretty sure I put those words specifically in the put those words specifically in the put those words specifically in the title so you can find the episode.

title so you can find the episode. title so you can find the episode. Sprinkle promos. These should be your Sprinkle promos. These should be your Sprinkle promos. These should be your default roughly 90% of the time. The default roughly 90% of the time. The default roughly 90% of the time. The promo is the sprinkle. It's not the promo is the sprinkle. It's not the promo is the sprinkle. It's not the substance. The value comes from the substance. The value comes from the substance. The value comes from the story or the entertainment in the story or the entertainment in the story or the entertainment in the promotion that comes first and then the promotion that comes first and then the promotion that comes first and then the ask at the end is just kind of riding ask at the end is just kind of riding ask at the end is just kind of riding along. The great thing about a sprinkle along. The great thing about a sprinkle along. The great thing about a sprinkle promo is that you can do as many as you promo is that you can do as many as you promo is that you can do as many as you want because the substance is so want because the substance is so want because the substance is so valuable slash entertaining valuable slash entertaining valuable slash entertaining slashcompelling on its own that you're slashcompelling on its own that you're slashcompelling on its own that you're not going to erode attention by doing not going to erode attention by doing not going to erode attention by doing these too often. So on social media, you these too often. So on social media, you these too often. So on social media, you can do a sprinkle promo every single can do a sprinkle promo every single can do a sprinkle promo every single day. What would be an example of that? day. What would be an example of that? day. What would be an example of that? You have a carousel post. It's just a You have a carousel post. It's just a You have a carousel post. It's just a photo dump of like six photos from last photo dump of like six photos from last photo dump of like six photos from last year's back to church service. And then year's back to church service. And then year's back to church service. And then the final slide is like the promotional the final slide is like the promotional the final slide is like the promotional ask at the end. You could do that every ask at the end. You could do that every ask at the end. You could do that every single day and make a promo every single single day and make a promo every single single day and make a promo every single day. It would not hurt your traction on day. It would not hurt your traction on day. It would not hurt your traction on social media. It would not be a problem. social media. It would not be a problem. social media. It would not be a problem. What's another version of a sprinkle What's another version of a sprinkle What's another version of a sprinkle promo? Done within a sermon. Let's say promo? Done within a sermon. Let's say promo? Done within a sermon. Let's say you value groups. Okay. Pastor naturally you value groups. Okay. Pastor naturally you value groups. Okay. Pastor naturally is talking about something in scripture is talking about something in scripture is talking about something in scripture and the wisdom is suggesting how and the wisdom is suggesting how and the wisdom is suggesting how community is a good thing. In that community is a good thing. In that community is a good thing. In that moment, he or she can at the end be moment, he or she can at the end be moment, he or she can at the end be like, "And this is why we value groups like, "And this is why we value groups like, "And this is why we value groups so much." And then point to the single so much." And then point to the single so much." And then point to the single next step that you always hit on next step that you always hit on next step that you always hit on sprinkle promo. And it's tied to the sprinkle promo. And it's tied to the sprinkle promo. And it's tied to the sermon. People are compelled by the sermon. People are compelled by the sermon. People are compelled by the wisdom of scripture. It's for all wisdom of scripture. It's for all wisdom of scripture. It's for all people, for all time. I'm receiving people, for all time. I'm receiving people, for all time. I'm receiving that. Oh, here's a way to actually put that. Oh, here's a way to actually put that. Oh, here's a way to actually put my faith into action. Love it. Does not my faith into action. Love it. Does not my faith into action. Love it. Does not detract from the overall sermon. How is detract from the overall sermon. How is detract from the overall sermon. How is it done in announcements? The church it done in announcements? The church it done in announcements? The church announcements formula. Building block announcements formula. Building block announcements formula. Building block six deep dive coming soon. One story six deep dive coming soon. One story six deep dive coming soon. One story plus one next step.

plus one next step. plus one next step. >> If I get up there and I tell you my >> If I get up there and I tell you my >> If I get up there and I tell you my story about being baptized and then at story about being baptized and then at story about being baptized and then at the end say, "We'd love to have you get the end say, "We'd love to have you get the end say, "We'd love to have you get baptized as well. Here's the singular baptized as well. Here's the singular baptized as well. Here's the singular next step that you can take." I've next step that you can take." I've next step that you can take." I've promoted baptism. promoted baptism. promoted baptism. But because storytelling is the only But because storytelling is the only But because storytelling is the only form of hum communication that forces form of hum communication that forces form of hum communication that forces the brain to pay attention. the brain to pay attention. the brain to pay attention. >> I've actually given you something of >> I've actually given you something of >> I've actually given you something of value. I'm not asking anything from you. value. I'm not asking anything from you. value. I'm not asking anything from you. I'm not taking from you. I'm not doing I'm not taking from you. I'm not doing I'm not taking from you. I'm not doing the thing where I read from the the thing where I read from the the thing where I read from the bulletin. I go, I know guys, it's a lot. bulletin. I go, I know guys, it's a lot. bulletin. I go, I know guys, it's a lot. We hear pastors say this a lot. Just We hear pastors say this a lot. Just We hear pastors say this a lot. Just three more. Just just stay with me. three more. Just just stay with me. three more. Just just stay with me. Three more. No one is staying with you. Three more. No one is staying with you. Three more. No one is staying with you. It's over. It's over. It's over. >> That's the sprinkle promotion. >> That's the sprinkle promotion. >> That's the sprinkle promotion. Sprint promotion is the second kind. Sprint promotion is the second kind. Sprint promotion is the second kind. This is the allout push. You can only do This is the allout push. You can only do This is the allout push. You can only do this two to four times per year. Why is this two to four times per year. Why is this two to four times per year. Why is it called a sprint promotion? Because it called a sprint promotion? Because it called a sprint promotion? Because we're back to running in your lane. we're back to running in your lane. we're back to running in your lane. We're back to the sports metaphors. You We're back to the sports metaphors. You We're back to the sports metaphors. You cannot sprint indefinitely. cannot sprint indefinitely. cannot sprint indefinitely. >> Try, you will get exhausted and you will >> Try, you will get exhausted and you will >> Try, you will get exhausted and you will stop. stop. stop. >> Churches often are doing sprint promos >> Churches often are doing sprint promos >> Churches often are doing sprint promos non-stop. And that's why the non-stop. And that's why the non-stop. And that's why the >> congregation is exhausted because they >> congregation is exhausted because they >> congregation is exhausted because they don't want to listen to it anymore. don't want to listen to it anymore. don't want to listen to it anymore. >> Sprint promotions are all out. They are >> Sprint promotions are all out. They are >> Sprint promotions are all out. They are time constrained. They're a week, no time constrained. They're a week, no time constrained. They're a week, no more than a week, two [snorts] to four more than a week, two [snorts] to four more than a week, two [snorts] to four windows per year. Absolute mask uh max.

windows per year. Absolute mask uh max. windows per year. Absolute mask uh max. These will come at a cost. These will come at a cost. These will come at a cost. >> Email opens will dip. SMS, text message >> Email opens will dip. SMS, text message >> Email opens will dip. SMS, text message open rates will dip. Uh, attention in open rates will dip. Uh, attention in open rates will dip. Uh, attention in service will start to dip. As long as service will start to dip. As long as service will start to dip. As long as these are done infrequently and not for these are done infrequently and not for these are done infrequently and not for any longer than roughly a week, that'll any longer than roughly a week, that'll any longer than roughly a week, that'll always bounce back. always bounce back. always bounce back. >> And just like when people promote their >> And just like when people promote their >> And just like when people promote their like weddings on Instagram, like weddings on Instagram, like weddings on Instagram, >> sure. And for a season, it's just all >> sure. And for a season, it's just all >> sure. And for a season, it's just all wedding. Everyone kind of gets when wedding. Everyone kind of gets when wedding. Everyone kind of gets when you're promoting Easter that hard, you're promoting Easter that hard, you're promoting Easter that hard, people get it. Yeah, Easter comes once a people get it. Yeah, Easter comes once a people get it. Yeah, Easter comes once a year. It's like a big deal. It's not year. It's like a big deal. It's not year. It's like a big deal. It's not going to exist forever. When this is not going to exist forever. When this is not going to exist forever. When this is not sustained by congregations is when this sustained by congregations is when this sustained by congregations is when this style is applied permanently to style is applied permanently to style is applied permanently to everything. It loses its potency and it everything. It loses its potency and it everything. It loses its potency and it is destructive. And then final, the is destructive. And then final, the is destructive. And then final, the smuggle promotion advanced move. Yes. smuggle promotion advanced move. Yes. smuggle promotion advanced move. Yes. Yes. Okay. If you're listening to this Yes. Okay. If you're listening to this Yes. Okay. If you're listening to this and you're like, I don't worry. Okay. and you're like, I don't worry. Okay. and you're like, I don't worry. Okay. >> This is the flea flicker. [laughter] >> This is the flea flicker. [laughter] >> This is the flea flicker. [laughter] Okay. Pull it out sparingly when you Okay. Pull it out sparingly when you Okay. Pull it out sparingly when you absolutely need it. So the move here is absolutely need it. So the move here is absolutely need it. So the move here is you have a level two ministry. Level two you have a level two ministry. Level two you have a level two ministry. Level two ministries are core next steps. They are ministries are core next steps. They are ministries are core next steps. They are indefinite. Unlike level one, Easter indefinite. Unlike level one, Easter indefinite. Unlike level one, Easter once a year. Unlike level four, the run once a year. Unlike level four, the run once a year. Unlike level four, the run club, it's a seasonal small group.

club, it's a seasonal small group. club, it's a seasonal small group. >> The core next steps are baptism, giving, >> The core next steps are baptism, giving, >> The core next steps are baptism, giving, volunteering, getting involved in volunteering, getting involved in volunteering, getting involved in groups, initiation class, whatever it groups, initiation class, whatever it groups, initiation class, whatever it might be. The form for formative might be. The form for formative might be. The form for formative ministries that exist in your church, ministries that exist in your church, ministries that exist in your church, they never end. they never end. they never end. >> You always got to talk about giving. You >> You always got to talk about giving. You >> You always got to talk about giving. You always got to talk about volunteering. always got to talk about volunteering. always got to talk about volunteering. And it's important to surface those And it's important to surface those And it's important to surface those things all the time because that's what things all the time because that's what things all the time because that's what moves people from passive spectators to moves people from passive spectators to moves people from passive spectators to active participants. That's why our active participants. That's why our active participants. That's why our churches exist to form people to be more churches exist to form people to be more churches exist to form people to be more like Jesus. like Jesus. like Jesus. >> So you know you have to talk about >> So you know you have to talk about >> So you know you have to talk about giving. The smuggle promo is where you giving. The smuggle promo is where you giving. The smuggle promo is where you reach out to a level four ministry that reach out to a level four ministry that reach out to a level four ministry that otherwise would not get this type of otherwise would not get this type of otherwise would not get this type of visibility and you use it as the example visibility and you use it as the example visibility and you use it as the example to then promote the core next step. So to then promote the core next step. So to then promote the core next step. So something like you know we're so something like you know we're so something like you know we're so grateful for everyone who supports the grateful for everyone who supports the grateful for everyone who supports the mission here. It funds ministries that mission here. It funds ministries that mission here. It funds ministries that you might not even know about. One of you might not even know about. One of you might not even know about. One of them is women's coloring night. And then them is women's coloring night. And then them is women's coloring night. And then you talk all about women's coloring you talk all about women's coloring you talk all about women's coloring night under the guise night under the guise night under the guise >> under the smuggle of the core next step >> under the smuggle of the core next step >> under the smuggle of the core next step of giving which needs to be talked of giving which needs to be talked of giving which needs to be talked about. about. about. >> Then they both get served. >> Then they both get served. >> Then they both get served. >> Two birds, one stone, right?

>> Two birds, one stone, right? >> Two birds, one stone, right? >> Giving gets talked about in a fresh way >> Giving gets talked about in a fresh way >> Giving gets talked about in a fresh way and you don't feel like, "All right, I and you don't feel like, "All right, I and you don't feel like, "All right, I got to talk about giving. Oh, the Lord got to talk about giving. Oh, the Lord got to talk about giving. Oh, the Lord wants you to give. We really need you to wants you to give. We really need you to wants you to give. We really need you to give." True. Mhm. give." True. Mhm. give." True. Mhm. >> But like that language has its limits, >> But like that language has its limits, >> But like that language has its limits, especially if you're doing it every especially if you're doing it every especially if you're doing it every single week. And women's coloring group single week. And women's coloring group single week. And women's coloring group gets to be talked about. Love that. Step gets to be talked about. Love that. Step gets to be talked about. Love that. Step three is to now map your channels to three is to now map your channels to three is to now map your channels to your levels. So you've made the your levels. So you've made the your levels. So you've made the inventory. You know all of them. Now you inventory. You know all of them. Now you inventory. You know all of them. Now you have to decide. have to decide. have to decide. >> Banners on the website. >> Banners on the website. >> Banners on the website. >> Who gets access to that? In our >> Who gets access to that? In our >> Who gets access to that? In our promotional playbooks, level one only, promotional playbooks, level one only, promotional playbooks, level one only, as an example. as an example. as an example. Sprint promos Sprint promos Sprint promos all out. Who gets access to that in our all out. Who gets access to that in our all out. Who gets access to that in our promotional playbooks? promotional playbooks? promotional playbooks? >> Level one. >> Level one. >> Level one. >> Level one only. What about the launcher >> Level one only. What about the launcher >> Level one only. What about the launcher on the website for us? Levels one to on the website for us? Levels one to on the website for us? Levels one to three. Not level four. three. Not level four. three. Not level four. >> What about post collections for us? >> What about post collections for us? >> What about post collections for us? Levels three and four. Not levels one Levels three and four. Not levels one Levels three and four. Not levels one and two. You don't need a post and two. You don't need a post and two. You don't need a post collection for Easter. You don't need a collection for Easter. You don't need a collection for Easter. You don't need a post collection for baptism. post collection for baptism. post collection for baptism. >> Right? >> Right? >> Right? >> And then the welcome desk or the weekly >> And then the welcome desk or the weekly >> And then the welcome desk or the weekly bulletin bulletin bulletin >> or whatever it might be. You have to >> or whatever it might be. You have to >> or whatever it might be. You have to then you have to map this level gets then you have to map this level gets then you have to map this level gets this access to things and now you have this access to things and now you have this access to things and now you have all the pieces all the pieces all the pieces to begin assembling the place to begin assembling the place to begin assembling the place >> and that becomes the playbook. you've >> and that becomes the playbook. you've >> and that becomes the playbook. you've talked about alluded to in our talked about alluded to in our talked about alluded to in our conversation here about like handing conversation here about like handing conversation here about like handing your ministry leaders the playbook and I your ministry leaders the playbook and I your ministry leaders the playbook and I think that's what really lands with me think that's what really lands with me think that's what really lands with me for this strategy is that we actually

for this strategy is that we actually for this strategy is that we actually mean that literally which is you do the mean that literally which is you do the mean that literally which is you do the work or you you uh you let us do it for work or you you uh you let us do it for work or you you uh you let us do it for you and you use our playbooks you and you use our playbooks you and you use our playbooks >> and [snorts] then you print them out and >> and [snorts] then you print them out and >> and [snorts] then you print them out and you literally you literally you literally >> Yes. But you do the work to to make the >> Yes. But you do the work to to make the >> Yes. But you do the work to to make the playbook or receive it from us and then playbook or receive it from us and then playbook or receive it from us and then you actually hand it to your teams. Like you actually hand it to your teams. Like you actually hand it to your teams. Like you actually disseminate it whether like you actually disseminate it whether like you actually disseminate it whether like hard copy or through Google Docs or you hard copy or through Google Docs or you hard copy or through Google Docs or you print them out and you put them in your print them out and you put them in your print them out and you put them in your your meeting room or whatever. your meeting room or whatever. your meeting room or whatever. >> Oh, you coalate them. >> Oh, you coalate them. >> Oh, you coalate them. >> Yeah. And you like you literally hand >> Yeah. And you like you literally hand >> Yeah. And you like you literally hand them out so that any of your ministries them out so that any of your ministries them out so that any of your ministries from alpha all the way down to we got to from alpha all the way down to we got to from alpha all the way down to we got to stop giving you know we're stop giving you know we're stop giving you know we're >> Jenny needs to run too. She has her own >> Jenny needs to run too. She has her own >> Jenny needs to run too. She has her own running club. just a proxy. Jake and running club. just a proxy. Jake and running club. just a proxy. Jake and Jenny were dating. [laughter] They had a Jenny were dating. [laughter] They had a Jenny were dating. [laughter] They had a joint small group. It went bad and now joint small group. It went bad and now joint small group. It went bad and now they have their own small groups. They they have their own small groups. They they have their own small groups. They are separate, the groups and them as a are separate, the groups and them as a are separate, the groups and them as a [laughter] couple. [laughter] couple. [laughter] couple. >> But the you hand them out to all your >> But the you hand them out to all your >> But the you hand them out to all your ministry leaders and say, "Here's your ministry leaders and say, "Here's your ministry leaders and say, "Here's your playbook. Anytime you've got an event, playbook. Anytime you've got an event, playbook. Anytime you've got an event, we love that your ministry matters here. we love that your ministry matters here. we love that your ministry matters here. There's so much value to what you do."

There's so much value to what you do." There's so much value to what you do." Ministries or ministry levels one Ministries or ministry levels one Ministries or ministry levels one through four. And anytime you've got through four. And anytime you've got through four. And anytime you've got something going on, just consult the something going on, just consult the something going on, just consult the playbook and see what like what do I playbook and see what like what do I playbook and see what like what do I get? And at first, we've talked about get? And at first, we've talked about get? And at first, we've talked about this over the last four episodes this over the last four episodes this over the last four episodes to install the seven building blocks to to install the seven building blocks to to install the seven building blocks to really to really go after a a really to really go after a a really to really go after a a communications overhaul at your church communications overhaul at your church communications overhaul at your church is a monthsl long project. It's not is a monthsl long project. It's not is a monthsl long project. It's not weeks. We were talking to someone uh weeks. We were talking to someone uh weeks. We were talking to someone uh today uh one of our customers who says, today uh one of our customers who says, today uh one of our customers who says, "Yeah, love this. I listen to the "Yeah, love this. I listen to the "Yeah, love this. I listen to the podcast. I use Nucleus. I get the podcast. I use Nucleus. I get the podcast. I use Nucleus. I get the building blocks." She's like, "How do I building blocks." She's like, "How do I building blocks." She's like, "How do I tell my team what a sprinkle promotion tell my team what a sprinkle promotion tell my team what a sprinkle promotion is?" You're like, "Okay, I see you. I is?" You're like, "Okay, I see you. I is?" You're like, "Okay, I see you. I see that you get it, but that's because see that you get it, but that's because see that you get it, but that's because you've been on a month's or maybe years you've been on a month's or maybe years you've been on a month's or maybe years long journey of like listening to this long journey of like listening to this long journey of like listening to this podcast or following Brady on Instagram podcast or following Brady on Instagram podcast or following Brady on Instagram or like doing the things, but your team or like doing the things, but your team or like doing the things, but your team is starting from scratch. You got to is starting from scratch. You got to is starting from scratch. You got to start at building block number one. start at building block number one. start at building block number one. >> And as you build and build and build, >> And as you build and build and build, >> And as you build and build and build, >> as you disseminate these playbooks, Jake >> as you disseminate these playbooks, Jake >> as you disseminate these playbooks, Jake is going to get to a point and Jenny as is going to get to a point and Jenny as is going to get to a point and Jenny as well well well >> that like >> that like >> that like >> they reconcile. >> they reconcile. >> they reconcile. >> No. Well, hopefully God >> No. Well, hopefully God >> No. Well, hopefully God >> I think they're wrong for each other, >> I think they're wrong for each other, >> I think they're wrong for each other, [laughter] but [laughter] but [laughter] but >> after working in this new framework for >> after working in this new framework for >> after working in this new framework for a while, they're they're going to know a while, they're they're going to know a while, they're they're going to know what they get. They're going to know what they get. They're going to know what they get. They're going to know they're going to become acquainted with they're going to become acquainted with they're going to become acquainted with the idea that like, okay, yeah, stage the idea that like, okay, yeah, stage the idea that like, okay, yeah, stage announcement for my running club is off announcement for my running club is off announcement for my running club is off the table, but I know how to write a the table, but I know how to write a the table, but I know how to write a post now and publish a post. I know that post now and publish a post. I know that post now and publish a post. I know that I can I got space in the weekly I can I got space in the weekly I can I got space in the weekly bulletin. and they'll consult that bulletin. and they'll consult that bulletin. and they'll consult that playbook for a little while until it playbook for a little while until it playbook for a little while until it becomes just part of the the the kind of becomes just part of the the the kind of becomes just part of the the the kind of the framework that they work within in

the framework that they work within in the framework that they work within in their ministry at your church. I think their ministry at your church. I think their ministry at your church. I think that's kind of the vision here. And like that's kind of the vision here. And like that's kind of the vision here. And like I said, a monthsl long journey that I said, a monthsl long journey that I said, a monthsl long journey that you're going to go on if you if you say you're going to go on if you if you say you're going to go on if you if you say like, "Okay, I'm going to start like, "Okay, I'm going to start like, "Okay, I'm going to start building. I'm going to start with building. I'm going to start with building. I'm going to start with building block number one and we're building block number one and we're building block number one and we're going to get there. This is monthsl going to get there. This is monthsl going to get there. This is monthsl long, not weeks and certainly not days." long, not weeks and certainly not days." long, not weeks and certainly not days." You can't do this in a meeting. You You can't do this in a meeting. You You can't do this in a meeting. You can't bring your team together and say, can't bring your team together and say, can't bring your team together and say, "Hey, I listened to a podcast. This is "Hey, I listened to a podcast. This is "Hey, I listened to a podcast. This is what we're doing now." what we're doing now." what we're doing now." >> Right? Now to that, sometimes when we'll >> Right? Now to that, sometimes when we'll >> Right? Now to that, sometimes when we'll talk about these policies or these talk about these policies or these talk about these policies or these frameworks for solving problems, frameworks for solving problems, frameworks for solving problems, churches will say, "Yeah, but that only churches will say, "Yeah, but that only churches will say, "Yeah, but that only works if you like follow them." works if you like follow them." works if you like follow them." >> To which I say, >> To which I say, >> To which I say, >> "Yeah, you know, vows in marriage only >> "Yeah, you know, vows in marriage only >> "Yeah, you know, vows in marriage only work [laughter] work [laughter] work [laughter] >> if you follow them." The fact that your >> if you follow them." The fact that your >> if you follow them." The fact that your service time starts at 10:30, it doesn't service time starts at 10:30, it doesn't service time starts at 10:30, it doesn't unless people show up unless people show up unless people show up >> roughly around 10:30. If people show up >> roughly around 10:30. If people show up >> roughly around 10:30. If people show up at 1:00, they go, "Where's service?" at 1:00, they go, "Where's service?" at 1:00, they go, "Where's service?" Well, it starts at 10:30. So like you Well, it starts at 10:30. So like you Well, it starts at 10:30. So like you have an option here. have an option here. have an option here. >> Either stick with the chaos that exists >> Either stick with the chaos that exists >> Either stick with the chaos that exists that is hurting your team and hurting that is hurting your team and hurting that is hurting your team and hurting your congregation or install a system your congregation or install a system your congregation or install a system and don't live in chaos. But you're and don't live in chaos. But you're and don't live in chaos. But you're right. If you install rules and you right. If you install rules and you right. If you install rules and you don't follow them, that's correct. If I don't follow them, that's correct. If I don't follow them, that's correct. If I don't care for my wife in both sickness don't care for my wife in both sickness don't care for my wife in both sickness and in health, then the vow is broken.

and in health, then the vow is broken. and in health, then the vow is broken. Guess what? It doesn't work. That Guess what? It doesn't work. That Guess what? It doesn't work. That doesn't mean marriage doesn't work. It doesn't mean marriage doesn't work. It doesn't mean marriage doesn't work. It means I did not choose to follow the means I did not choose to follow the means I did not choose to follow the thing that works. And I am sympathetic thing that works. And I am sympathetic thing that works. And I am sympathetic to people that serve in church where to people that serve in church where to people that serve in church where they're like, "Yeah, but you know who they're like, "Yeah, but you know who they're like, "Yeah, but you know who the agent of chaos is, the agent of chaos is, the agent of chaos is, >> right? >> right? >> right? >> It's Pastor Jake." >> It's Pastor Jake." >> It's Pastor Jake." >> Yeah. >> Yeah. >> Yeah. >> He doesn't just run a run club. >> He doesn't just run a run club. >> He doesn't just run a run club. >> I also had that conversation with the >> I also had that conversation with the >> I also had that conversation with the lead [laughter] someone this week. lead [laughter] someone this week. lead [laughter] someone this week. >> I am sympathetic to that. Now, the >> I am sympathetic to that. Now, the >> I am sympathetic to that. Now, the reality is as someone that has been in reality is as someone that has been in reality is as someone that has been in leadership, we we don't like the chaos leadership, we we don't like the chaos leadership, we we don't like the chaos either. either. either. There are some personalities that like There are some personalities that like There are some personalities that like they are a toxic person and they want to they are a toxic person and they want to they are a toxic person and they want to be in control of everything and they be in control of everything and they be in control of everything and they don't mind the chaos because it is a don't mind the chaos because it is a don't mind the chaos because it is a proxy for them being in control and proxy for them being in control and proxy for them being in control and everyone else suffers because it's everyone else suffers because it's everyone else suffers because it's chaotic but for them they're fine with chaotic but for them they're fine with chaotic but for them they're fine with it because they are in control of the it because they are in control of the it because they are in control of the burning like landscape in front of them. burning like landscape in front of them. burning like landscape in front of them. Exactly. Exactly. Exactly. >> So that aside, if you're serving in that >> So that aside, if you're serving in that >> So that aside, if you're serving in that place, you're right. It's it's it's place, you're right. It's it's it's place, you're right. It's it's it's toxic. It's dysfunctional. toxic. It's dysfunctional. toxic. It's dysfunctional. If the person in charge doesn't want to If the person in charge doesn't want to If the person in charge doesn't want to follow the rules, then sure, right? Like follow the rules, then sure, right? Like follow the rules, then sure, right? Like if someone is embezzling money from the if someone is embezzling money from the if someone is embezzling money from the top, yeah, I mean, that financial top, yeah, I mean, that financial top, yeah, I mean, that financial stewardship is kind of out the window at stewardship is kind of out the window at stewardship is kind of out the window at that point. But in a normal situation, that point. But in a normal situation, that point. But in a normal situation, even when chaos exists, I would even when chaos exists, I would even when chaos exists, I would challenge that person to say challenge that person to say challenge that person to say like the person in charge probably like the person in charge probably like the person in charge probably doesn't like this either. They're just doesn't like this either. They're just doesn't like this either. They're just not aware of a solution and they're not not aware of a solution and they're not not aware of a solution and they're not able to champion the solution. And so able to champion the solution. And so able to champion the solution. And so we've talked about change many times on we've talked about change many times on we've talked about change many times on this show and leading from a place where this show and leading from a place where this show and leading from a place where you're not at the top of the org chart you're not at the top of the org chart you're not at the top of the org chart and coming in with the solution and and coming in with the solution and and coming in with the solution and being like, "Hey, here's the mission of being like, "Hey, here's the mission of being like, "Hey, here's the mission of the church. Here's how I think we can the church. Here's how I think we can the church. Here's how I think we can fulfill the mission of the church fulfill the mission of the church fulfill the mission of the church better. Here's the solution I'm

better. Here's the solution I'm better. Here's the solution I'm proposing. And guess what? I'm not proposing. And guess what? I'm not proposing. And guess what? I'm not asking you to do anything. I'm just asking you to do anything. I'm just asking you to do anything. I'm just asking you to like give me the asking you to like give me the asking you to like give me the permission to give it a shot." And in so permission to give it a shot." And in so permission to give it a shot." And in so many cases, and that was taught to me by many cases, and that was taught to me by many cases, and that was taught to me by a lead pastor. In so many cases, the a lead pastor. In so many cases, the a lead pastor. In so many cases, the lead pastor's like, "Wait, you're asking lead pastor's like, "Wait, you're asking lead pastor's like, "Wait, you're asking for something and I don't have to do it? for something and I don't have to do it? for something and I don't have to do it? Oh my gosh, praise God." And the key is Oh my gosh, praise God." And the key is Oh my gosh, praise God." And the key is linking it to the mission to show, hey, linking it to the mission to show, hey, linking it to the mission to show, hey, this is not just something I listen to this is not just something I listen to this is not just something I listen to on a on a podcast from two guys in on a on a podcast from two guys in on a on a podcast from two guys in Canada. This is our mission and vision Canada. This is our mission and vision Canada. This is our mission and vision at this church is to see more people at this church is to see more people at this church is to see more people take more next steps in their journey take more next steps in their journey take more next steps in their journey with Jesus. You say it however you want. with Jesus. You say it however you want. with Jesus. You say it however you want. Use whatever language, but like in the Use whatever language, but like in the Use whatever language, but like in the Christian church, that's pretty much Christian church, that's pretty much Christian church, that's pretty much what we're up to, right? That's our what we're up to, right? That's our what we're up to, right? That's our mission. And you anchor installing these mission. And you anchor installing these mission. And you anchor installing these policies to that mission and say, "Hey, policies to that mission and say, "Hey, policies to that mission and say, "Hey, we can we can get people more tuned in we can we can get people more tuned in we can we can get people more tuned in to the next steps we want them to take to the next steps we want them to take to the next steps we want them to take and actually see them take more next and actually see them take more next and actually see them take more next steps." Uh, I I think you're going to steps." Uh, I I think you're going to steps." Uh, I I think you're going to have a hard time finding a senior leader have a hard time finding a senior leader have a hard time finding a senior leader that is not eager to to give that a that is not eager to to give that a that is not eager to to give that a shot, especially if you're going to shot, especially if you're going to shot, especially if you're going to commit to doing the work. commit to doing the work. commit to doing the work. >> Yes, absolutely. So, we want to show you >> Yes, absolutely. So, we want to show you >> Yes, absolutely. So, we want to show you the promotional playbook for Level One the promotional playbook for Level One the promotional playbook for Level One Ministries. If you want these playbooks, Ministries. If you want these playbooks, Ministries. If you want these playbooks, just go directly to makeover.urch, just go directly to makeover.urch, just go directly to makeover.urch, claim your free communications makeover, claim your free communications makeover, claim your free communications makeover, and we will hand them to you. and we will hand them to you. and we will hand them to you. Makeover.urch.

Makeover.urch. Makeover.urch. We're going to put these on the screen. We're going to put these on the screen. We're going to put these on the screen. I am going to do my best to verbally I am going to do my best to verbally I am going to do my best to verbally talk through them, talk through them, talk through them, >> but they're best to see. They're shown >> but they're best to see. They're shown >> but they're best to see. They're shown in grids. They're shown in tables in grids. They're shown in tables in grids. They're shown in tables because that's the easiest way to absorb because that's the easiest way to absorb because that's the easiest way to absorb the information that's being presented. the information that's being presented. the information that's being presented. So in a level one campaign playbook, we So in a level one campaign playbook, we So in a level one campaign playbook, we have three different phases. There's the have three different phases. There's the have three different phases. There's the awareness phase, the interest phase, and awareness phase, the interest phase, and awareness phase, the interest phase, and the sprint phase. And the reason that the sprint phase. And the reason that the sprint phase. And the reason that happens for a level one campaign is happens for a level one campaign is happens for a level one campaign is because it exists usually over 6 to 8 because it exists usually over 6 to 8 because it exists usually over 6 to 8 weeks. weeks. weeks. >> Not all your campaign playbooks are >> Not all your campaign playbooks are >> Not all your campaign playbooks are going to be that long. But for level going to be that long. But for level going to be that long. But for level one, because in the hierarchy, these are one, because in the hierarchy, these are one, because in the hierarchy, these are the promotions that need the most the promotions that need the most the promotions that need the most visibility. They tie the strongest to visibility. They tie the strongest to visibility. They tie the strongest to the mission. They involve the most the mission. They involve the most the mission. They involve the most people. What is level one? Level one, to people. What is level one? Level one, to people. What is level one? Level one, to summarize, to recap, is the highest prom summarize, to recap, is the highest prom summarize, to recap, is the highest prom uh priority communications reserved for uh priority communications reserved for uh priority communications reserved for events or needs that genuinely a affect events or needs that genuinely a affect events or needs that genuinely a affect the vast majority of the congregation, the vast majority of the congregation, the vast majority of the congregation, impacts 80% or more of the church, or impacts 80% or more of the church, or impacts 80% or more of the church, or bridge events into the community. So bridge events into the community. So bridge events into the community. So examples, a service time change, fall examples, a service time change, fall examples, a service time change, fall festival, timely right now. Vacation festival, timely right now. Vacation festival, timely right now. Vacation Bible school timely if you have really Bible school timely if you have really Bible school timely if you have really late vacation Bible school. Christmas late vacation Bible school. Christmas late vacation Bible school. Christmas services, Easter services, campaign services, Easter services, campaign services, Easter services, campaign phases break up like this. Awareness is phases break up like this. Awareness is phases break up like this. Awareness is weeks 1 to four. This is where you're weeks 1 to four. This is where you're weeks 1 to four. This is where you're building recognition for the thing and building recognition for the thing and building recognition for the thing and momentum.

momentum. momentum. Interest weeks 5 to 7. Now you're moving Interest weeks 5 to 7. Now you're moving Interest weeks 5 to 7. Now you're moving from just awareness to emotional from just awareness to emotional from just awareness to emotional connection to the thing. And then connection to the thing. And then connection to the thing. And then finally, urgency. Third phase, week finally, urgency. Third phase, week finally, urgency. Third phase, week eight. This is the sprint promotion eight. This is the sprint promotion eight. This is the sprint promotion phase where you're driving action and phase where you're driving action and phase where you're driving action and attendance. You are basically cashing in attendance. You are basically cashing in attendance. You are basically cashing in on the interest and awareness that on the interest and awareness that on the interest and awareness that you've been building in the previous you've been building in the previous you've been building in the previous phases. phases. phases. >> And a lot of churches are kind of doing >> And a lot of churches are kind of doing >> And a lot of churches are kind of doing this already but just in volume, right? this already but just in volume, right? this already but just in volume, right? You think about Christmas. You think about Christmas. You think about Christmas. A six, eight weeks out from Christmas, A six, eight weeks out from Christmas, A six, eight weeks out from Christmas, you start talking about Christmas and you start talking about Christmas and you start talking about Christmas and then as you get closer, you just start then as you get closer, you just start then as you get closer, you just start talking about it more and then as it talking about it more and then as it talking about it more and then as it gets really close, you start talking gets really close, you start talking gets really close, you start talking about it a lot more. about it a lot more. about it a lot more. >> Yeah. And so churches are are doing this >> Yeah. And so churches are are doing this >> Yeah. And so churches are are doing this innately sometimes um but not with uh a innately sometimes um but not with uh a innately sometimes um but not with uh a play in mind or a goal. Just kind of play in mind or a goal. Just kind of play in mind or a goal. Just kind of like more volume, more talking. And we like more volume, more talking. And we like more volume, more talking. And we say so often awareness is not interest. say so often awareness is not interest. say so often awareness is not interest. You could talk about Christmas as much You could talk about Christmas as much You could talk about Christmas as much as you want. Um but with without as you want. Um but with without as you want. Um but with without inspiring folks to actually take the inspiring folks to actually take the inspiring folks to actually take the next step you want them to take, they next step you want them to take, they next step you want them to take, they may just end up tuning out because may just end up tuning out because may just end up tuning out because you're talking about it so much without you're talking about it so much without you're talking about it so much without actually inspire inspiring them to do actually inspire inspiring them to do actually inspire inspiring them to do something.

something. something. >> Now someone might have the question, >> Now someone might have the question, >> Now someone might have the question, okay, you say awareness is not interest. okay, you say awareness is not interest. okay, you say awareness is not interest. It's one of the policy items in building It's one of the policy items in building It's one of the policy items in building block 2. So why are you having a phase block 2. So why are you having a phase block 2. So why are you having a phase kick off called the awareness phase for kick off called the awareness phase for kick off called the awareness phase for level one? And that's an astute level one? And that's an astute level one? And that's an astute question. It's because it's followed by question. It's because it's followed by question. It's because it's followed by the interest phase. But the awareness the interest phase. But the awareness the interest phase. But the awareness phase serves a very important purpose. phase serves a very important purpose. phase serves a very important purpose. What is that? The foundation for the What is that? The foundation for the What is that? The foundation for the awareness phase is to of course begin awareness phase is to of course begin awareness phase is to of course begin official churchwide promotion. You want official churchwide promotion. You want official churchwide promotion. You want to lean on the church announcements to lean on the church announcements to lean on the church announcements formula. One story plus one next step. formula. One story plus one next step. formula. One story plus one next step. Start publishing your first sprinkle Start publishing your first sprinkle Start publishing your first sprinkle promos across the platforms. direct promos across the platforms. direct promos across the platforms. direct everyone to the central hub for when you everyone to the central hub for when you everyone to the central hub for when you want them to learn more and then want them to learn more and then want them to learn more and then resource all the physical and digital resource all the physical and digital resource all the physical and digital touch points that matter here and we'll touch points that matter here and we'll touch points that matter here and we'll get into those specifically but you're get into those specifically but you're get into those specifically but you're just kind of creating in the mind of just kind of creating in the mind of just kind of creating in the mind of your congregation hey this is coming in your congregation hey this is coming in your congregation hey this is coming in the future the future the future >> you don't need to be making decisions on >> you don't need to be making decisions on >> you don't need to be making decisions on it right now unless you're eager and if it right now unless you're eager and if it right now unless you're eager and if you are here's where to go but we just you are here's where to go but we just you are here's where to go but we just want this to begin surfacing in your want this to begin surfacing in your want this to begin surfacing in your mind because it matters in an it's a big mind because it matters in an it's a big mind because it matters in an it's a big deal for things like Easter Christmas deal for things like Easter Christmas deal for things like Easter Christmas back to Cool. They work seasonally.

back to Cool. They work seasonally. back to Cool. They work seasonally. Those are on the top of people's minds. Those are on the top of people's minds. Those are on the top of people's minds. They're making Christmas plans already 6 They're making Christmas plans already 6 They're making Christmas plans already 6 to 8 weeks, if not even more before to 8 weeks, if not even more before to 8 weeks, if not even more before these service times actually happen. these service times actually happen. these service times actually happen. >> The awareness phase exists to then be >> The awareness phase exists to then be >> The awareness phase exists to then be followed up by the interest phase. followed up by the interest phase. followed up by the interest phase. >> And so it is this kind of increasing >> And so it is this kind of increasing >> And so it is this kind of increasing potency and increasing focus. You will potency and increasing focus. You will potency and increasing focus. You will not get the response that you're looking not get the response that you're looking not get the response that you're looking for in weeks six, seven, and eight if for in weeks six, seven, and eight if for in weeks six, seven, and eight if you start doing a sprint promo or like a you start doing a sprint promo or like a you start doing a sprint promo or like a heavy heavy interest focus because heavy heavy interest focus because heavy heavy interest focus because people will say, "Yeah, I'll get to that people will say, "Yeah, I'll get to that people will say, "Yeah, I'll get to that later." later." later." >> Mhm. >> Mhm. >> Mhm. >> So, you have to kind of meet them where >> So, you have to kind of meet them where >> So, you have to kind of meet them where they are in the timeline, the scope of they are in the timeline, the scope of they are in the timeline, the scope of how far away the proximity you are from how far away the proximity you are from how far away the proximity you are from the event. So, that's what the awareness the event. So, that's what the awareness the event. So, that's what the awareness phase looks like. So, in a typical week, phase looks like. So, in a typical week, phase looks like. So, in a typical week, what might that be? [snorts] what might that be? [snorts] what might that be? [snorts] So, let's begin with week one in our So, let's begin with week one in our So, let's begin with week one in our level one campaign playbook. You're level one campaign playbook. You're level one campaign playbook. You're going to see it on the screen and I'm going to see it on the screen and I'm going to see it on the screen and I'm going to now verbally dictate it as well going to now verbally dictate it as well going to now verbally dictate it as well and then I will get into a specific and then I will get into a specific and then I will get into a specific example for what it could look like for example for what it could look like for example for what it could look like for a real event. a real event. a real event. >> Okay, >> Okay, >> Okay, >> so the way that the playbooks break up >> so the way that the playbooks break up >> so the way that the playbooks break up into is daybyday. So, you're seeing a into is daybyday. So, you're seeing a into is daybyday. So, you're seeing a table Sunday through Saturday.

table Sunday through Saturday. table Sunday through Saturday. >> So, on Sunday for our level one week >> So, on Sunday for our level one week >> So, on Sunday for our level one week one, I'm going to do my first stage one, I'm going to do my first stage one, I'm going to do my first stage announcement. I'm going to start running announcement. I'm going to start running announcement. I'm going to start running my pre-ervice slide. I'm going to my pre-ervice slide. I'm going to my pre-ervice slide. I'm going to resource the welcome desk. And when I resource the welcome desk. And when I resource the welcome desk. And when I say resource the welcome desk, if that say resource the welcome desk, if that say resource the welcome desk, if that is the one physical place that you send is the one physical place that you send is the one physical place that you send people on Sundays, the person who is at people on Sundays, the person who is at people on Sundays, the person who is at that booth, they need to have the that booth, they need to have the that booth, they need to have the information to give to the people that information to give to the people that information to give to the people that ask questions. So whether you have the ask questions. So whether you have the ask questions. So whether you have the connect booth or the blue wall or connect booth or the blue wall or connect booth or the blue wall or whatever it might be presumably you have whatever it might be presumably you have whatever it might be presumably you have a physical location just one a physical location just one a physical location just one >> where people can go >> where people can go >> where people can go >> you want to make sure that they are >> you want to make sure that they are >> you want to make sure that they are resourced with the event information resourced with the event information resourced with the event information because often it's a volunteer because often it's a volunteer because often it's a volunteer >> right >> right >> right >> so like the leadership team knows all >> so like the leadership team knows all >> so like the leadership team knows all about Christmas they know what days about Christmas they know what days about Christmas they know what days there that are it's happening they know there that are it's happening they know there that are it's happening they know that yeah it is candle light on the 24th that yeah it is candle light on the 24th that yeah it is candle light on the 24th but on the 25th we they know all that but on the 25th we they know all that but on the 25th we they know all that >> the the volunteer there might not so you >> the the volunteer there might not so you >> the the volunteer there might not so you just need to make sure that they're just need to make sure that they're just need to make sure that they're resourced. We're going to add the resourced. We're going to add the resourced. We're going to add the launcher action at this point. So, when launcher action at this point. So, when launcher action at this point. So, when people go to our website and they click people go to our website and they click people go to our website and they click the launcher, there's going to be a the launcher, there's going to be a the launcher, there's going to be a little Christmas action there. And we're little Christmas action there. And we're little Christmas action there. And we're going to launch our dedicated web page going to launch our dedicated web page going to launch our dedicated web page andor info card. So, this is going to andor info card. So, this is going to andor info card. So, this is going to depend on how aggressive or how much you depend on how aggressive or how much you depend on how aggressive or how much you want to surface this specific thing. For want to surface this specific thing. For want to surface this specific thing. For Christmas, which will be our example Christmas, which will be our example Christmas, which will be our example here, I like a dedicated web page, you here, I like a dedicated web page, you here, I like a dedicated web page, you know, [clears throat] know, [clears throat] know, [clears throat] hopeurch.com/christ.

hopeurch.com/christ. hopeurch.com/christ. So, we're going to launch that. That's So, we're going to launch that. That's So, we're going to launch that. That's all happening on Sunday. Big kickoff. all happening on Sunday. Big kickoff. all happening on Sunday. Big kickoff. Monday, nothing. Tuesday, churchwide Monday, nothing. Tuesday, churchwide Monday, nothing. Tuesday, churchwide launch announcement email being sent launch announcement email being sent launch announcement email being sent out. First email to the entire church out. First email to the entire church out. First email to the entire church letting them know Christmas. Hey, I know letting them know Christmas. Hey, I know letting them know Christmas. Hey, I know it's 8 weeks out. Here's all the it's 8 weeks out. Here's all the it's 8 weeks out. Here's all the information that you need to know. If information that you need to know. If information that you need to know. If you do text, you can send the churchwide you do text, you can send the churchwide you do text, you can send the churchwide text as well. Going to publish a text as well. Going to publish a text as well. Going to publish a sprinkle promo via social on the stories sprinkle promo via social on the stories sprinkle promo via social on the stories and one on the feed. Wednesday, nothing. and one on the feed. Wednesday, nothing. and one on the feed. Wednesday, nothing. Thursday highlight in the weekly Thursday highlight in the weekly Thursday highlight in the weekly bulletin. That's building block number bulletin. That's building block number bulletin. That's building block number five. So, if you want to learn more five. So, if you want to learn more five. So, if you want to learn more about that. and then nothing on Friday about that. and then nothing on Friday about that. and then nothing on Friday and Saturday. So, what does this look and Saturday. So, what does this look and Saturday. So, what does this look like if it was an actual Christmas like if it was an actual Christmas like if it was an actual Christmas service that we were promoting? Okay. service that we were promoting? Okay. service that we were promoting? Okay. So, you're going to do the stage So, you're going to do the stage So, you're going to do the stage announcement with the next step to go to announcement with the next step to go to announcement with the next step to go to the Christmas page. the Christmas page. the Christmas page. >> You're going to launch your Christmas >> You're going to launch your Christmas >> You're going to launch your Christmas page. You're going to do a social page. You're going to do a social page. You're going to do a social sprinkle promo. What's an example of sprinkle promo. What's an example of sprinkle promo. What's an example of this? We'll show the example on the this? We'll show the example on the this? We'll show the example on the screen. This is a church where there's screen. This is a church where there's screen. This is a church where there's one person and they're doing a mock one person and they're doing a mock one person and they're doing a mock proposal and they're on their knee and proposal and they're on their knee and proposal and they're on their knee and you can't tell what they're holding up, you can't tell what they're holding up, you can't tell what they're holding up, but looks like they're proposing to one but looks like they're proposing to one but looks like they're proposing to one person and a bunch of people are person and a bunch of people are person and a bunch of people are surrounding them and then it gets surrounding them and then it gets surrounding them and then it gets revealed that on their phone it just revealed that on their phone it just revealed that on their phone it just says, "We're inviting you to Christmas says, "We're inviting you to Christmas says, "We're inviting you to Christmas at Hope in this case."

at Hope in this case." at Hope in this case." >> And that's like the sprinkle promo. So, >> And that's like the sprinkle promo. So, >> And that's like the sprinkle promo. So, everyone thinks it's funny, but it everyone thinks it's funny, but it everyone thinks it's funny, but it creates awareness that, oh yeah, you creates awareness that, oh yeah, you creates awareness that, oh yeah, you know what? Christmas is not that far know what? Christmas is not that far know what? Christmas is not that far out. Okay, I should be aware of that. out. Okay, I should be aware of that. out. Okay, I should be aware of that. In the weekly bulletin, we would want to In the weekly bulletin, we would want to In the weekly bulletin, we would want to highlight in the featured section that highlight in the featured section that highlight in the featured section that Christmas is coming up. Christmas is coming up. Christmas is coming up. >> Action in the launcher welcome desk. We >> Action in the launcher welcome desk. We >> Action in the launcher welcome desk. We already talked about pre-ervice slide. I already talked about pre-ervice slide. I already talked about pre-ervice slide. I think that you can imagine what that think that you can imagine what that think that you can imagine what that would look like. would look like. would look like. >> So that's week one in the campaign >> So that's week one in the campaign >> So that's week one in the campaign playbook. Questions before I go to week playbook. Questions before I go to week playbook. Questions before I go to week two. two. two. >> No questions. >> No questions. >> No questions. >> Okay. Thank you for letting us dictate >> Okay. Thank you for letting us dictate >> Okay. Thank you for letting us dictate this table if you're listening. I know this table if you're listening. I know this table if you're listening. I know that it's not as easy to grasp, that it's not as easy to grasp, that it's not as easy to grasp, >> but that's how we create the visuals and >> but that's how we create the visuals and >> but that's how we create the visuals and the videos. And nowadays like we're the videos. And nowadays like we're the videos. And nowadays like we're getting pretty close to like watch video getting pretty close to like watch video getting pretty close to like watch video version in Apple podcast in Spotify version in Apple podcast in Spotify version in Apple podcast in Spotify depending on like how close we are to depending on like how close we are to depending on like how close we are to that at this time. Maybe you can just that at this time. Maybe you can just that at this time. Maybe you can just switch over and not have to go all the switch over and not have to go all the switch over and not have to go all the way to YouTube let's say. way to YouTube let's say. way to YouTube let's say. >> So week two in week two we are going to >> So week two in week two we are going to >> So week two in week two we are going to maintain visibility without maintain visibility without maintain visibility without oversaturation. That's the key. Maintain oversaturation. That's the key. Maintain oversaturation. That's the key. Maintain visibility without oversaturation. There visibility without oversaturation. There visibility without oversaturation. There is this eb and flow within these eight is this eb and flow within these eight is this eb and flow within these eight weeks. 8 weeks is a long time weeks. 8 weeks is a long time weeks. 8 weeks is a long time >> to promote something. You want to come >> to promote something. You want to come >> to promote something. You want to come out of the blocks hot. Is that a horsing out of the blocks hot. Is that a horsing out of the blocks hot. Is that a horsing or a car racing analogy?

or a car racing analogy? or a car racing analogy? >> I think it's multiple. >> I think it's multiple. >> I think it's multiple. >> Come to the blocks. That's a a person >> Come to the blocks. That's a a person >> Come to the blocks. That's a a person blitzing the quarterback. We're back to blitzing the quarterback. We're back to blitzing the quarterback. We're back to football. football. football. >> It's swimming, too. >> It's swimming, too. >> It's swimming, too. >> Swimming. Maybe that's ex actually what >> Swimming. Maybe that's ex actually what >> Swimming. Maybe that's ex actually what it is. Uh it is. Uh it is. Uh >> maybe >> maybe >> maybe >> the swimmer right here. [snorts] >> the swimmer right here. [snorts] >> the swimmer right here. [snorts] >> So maintain visibility without >> So maintain visibility without >> So maintain visibility without oversaturation. And you want to continue oversaturation. And you want to continue oversaturation. And you want to continue what we call our long lead assets. So what we call our long lead assets. So what we call our long lead assets. So these are the pres-ervice slide. You can these are the pres-ervice slide. You can these are the pres-ervice slide. You can run that every week. run that every week. run that every week. >> Yeah, that's not costing anyone >> Yeah, that's not costing anyone >> Yeah, that's not costing anyone anything. Welcome desk is resourced anything. Welcome desk is resourced anything. Welcome desk is resourced every week. The launcher item exists every week. The launcher item exists every week. The launcher item exists every single week, but we want to avoid every single week, but we want to avoid every single week, but we want to avoid repeating churchwide reminders too repeating churchwide reminders too repeating churchwide reminders too early. So on Sunday, pre-ervice live early. So on Sunday, pre-ervice live early. So on Sunday, pre-ervice live runs, welcome desk is resourced, and on runs, welcome desk is resourced, and on runs, welcome desk is resourced, and on Thursday, it's still highlighted in the Thursday, it's still highlighted in the Thursday, it's still highlighted in the weekly bulletin. Easy. We move to week weekly bulletin. Easy. We move to week weekly bulletin. Easy. We move to week three. [snorts] three. [snorts] three. [snorts] Still in the awareness phase. Now we Still in the awareness phase. Now we Still in the awareness phase. Now we want to resurface the event because we want to resurface the event because we want to resurface the event because we didn't talk about it too much last week didn't talk about it too much last week didn't talk about it too much last week and now we're going to resurface it. So and now we're going to resurface it. So and now we're going to resurface it. So if you remember, we didn't do an if you remember, we didn't do an if you remember, we didn't do an announcement last week. We are going to announcement last week. We are going to announcement last week. We are going to do a stage announcement this week. We're do a stage announcement this week. We're do a stage announcement this week. We're going to keep the pre-ervice slide going to keep the pre-ervice slide going to keep the pre-ervice slide running long lead asset, maintain the running long lead asset, maintain the running long lead asset, maintain the welcome desk. welcome desk. welcome desk. >> We're going to highlight in the weekly >> We're going to highlight in the weekly >> We're going to highlight in the weekly bulletin on Thursday, but now we are bulletin on Thursday, but now we are bulletin on Thursday, but now we are also back on Tuesday going to publish also back on Tuesday going to publish also back on Tuesday going to publish another sprinkle promotion, another another sprinkle promotion, another another sprinkle promotion, another churchwide promo, but again, it's a churchwide promo, but again, it's a churchwide promo, but again, it's a sprinkle promo. We're not just going to sprinkle promo. We're not just going to sprinkle promo. We're not just going to send another email and another text that send another email and another text that send another email and another text that says, "By the way, Christmas is still says, "By the way, Christmas is still says, "By the way, Christmas is still happening." So, what do I mean by that?

happening." So, what do I mean by that? happening." So, what do I mean by that? This is distinct from the launch week. This is distinct from the launch week. This is distinct from the launch week. What we like to do in a sprinkle promo What we like to do in a sprinkle promo What we like to do in a sprinkle promo is of course lead with substance. is of course lead with substance. is of course lead with substance. Sprinkle comes at the end. So one of the Sprinkle comes at the end. So one of the Sprinkle comes at the end. So one of the sprinkle promo formats that we talk sprinkle promo formats that we talk sprinkle promo formats that we talk about is the uh poll precursor with a about is the uh poll precursor with a about is the uh poll precursor with a prize. prize. prize. >> So for Christmas you can do something >> So for Christmas you can do something >> So for Christmas you can do something like Christmas trivia. Like hey last like Christmas trivia. Like hey last like Christmas trivia. Like hey last year do you remember how many people year do you remember how many people year do you remember how many people came to our Christmas services? A B C or came to our Christmas services? A B C or came to our Christmas services? A B C or D. One person that guesses this right D. One person that guesses this right D. One person that guesses this right will receive a Christmas smelling will receive a Christmas smelling will receive a Christmas smelling candle. It's going to smell like pine. candle. It's going to smell like pine. candle. It's going to smell like pine. You're going to love it. You're going to love it. You're going to love it. >> Right. And then that gets Christmas in >> Right. And then that gets Christmas in >> Right. And then that gets Christmas in their mind their mind their mind >> awareness, but it's also getting text >> awareness, but it's also getting text >> awareness, but it's also getting text replies. It's getting email replies. replies. It's getting email replies. replies. It's getting email replies. It's getting the Instagram replies. And It's getting the Instagram replies. And It's getting the Instagram replies. And you can do the same sprinkle promo you can do the same sprinkle promo you can do the same sprinkle promo through all the platforms. You can run through all the platforms. You can run through all the platforms. You can run it on all the social platforms. You can it on all the social platforms. You can it on all the social platforms. You can run it through text. You can run it run it through text. You can run it run it through text. You can run it through email. through email. through email. >> Awareness is being surfaced. >> Awareness is being surfaced. >> Awareness is being surfaced. >> I like to get into interactive content. >> I like to get into interactive content. >> I like to get into interactive content. And it says this in the playbook as we And it says this in the playbook as we And it says this in the playbook as we get into like weeks three and four get into like weeks three and four get into like weeks three and four >> where we're not just announcing things.

>> where we're not just announcing things. >> where we're not just announcing things. We're creating like back and forth about We're creating like back and forth about We're creating like back and forth about the thing. the thing. the thing. >> Yeah. >> Yeah. >> Yeah. >> It makes it more sticky in people's >> It makes it more sticky in people's >> It makes it more sticky in people's mind. And I will reiterate a 6 to 8 week mind. And I will reiterate a 6 to 8 week mind. And I will reiterate a 6 to 8 week promotion is a long time promotion is a long time promotion is a long time >> and it's especially long if you're just >> and it's especially long if you're just >> and it's especially long if you're just every week you're just emailing a church every week you're just emailing a church every week you're just emailing a church saying, "Hey, Christmas is still saying, "Hey, Christmas is still saying, "Hey, Christmas is still coming." coming." coming." >> That's it. And this is why these why >> That's it. And this is why these why >> That's it. And this is why these why these playbooks exist. I'm not just these playbooks exist. I'm not just these playbooks exist. I'm not just saying do another stage announcement. saying do another stage announcement. saying do another stage announcement. There are boundaries for it, limits to There are boundaries for it, limits to There are boundaries for it, limits to it, and recommendations for it because it, and recommendations for it because it, and recommendations for it because it will not be effective if you just go it will not be effective if you just go it will not be effective if you just go up and do the same thing over and over up and do the same thing over and over up and do the same thing over and over again. Level one promos are great again. Level one promos are great again. Level one promos are great because it's like, I can promote because it's like, I can promote because it's like, I can promote anywhere. anywhere. anywhere. >> Oh my gosh, I have to promote >> Oh my gosh, I have to promote >> Oh my gosh, I have to promote everywhere. That is a challenge. everywhere. That is a challenge. everywhere. That is a challenge. >> So, interactive content is great for >> So, interactive content is great for >> So, interactive content is great for this. What we're going to do now is this. What we're going to do now is this. What we're going to do now is we're going to on the screen briefly we're going to on the screen briefly we're going to on the screen briefly show you week four, week five, week six, show you week four, week five, week six, show you week four, week five, week six, uh, week six, and week seven. uh, week six, and week seven. uh, week six, and week seven. You're seeing them now and then we're You're seeing them now and then we're You're seeing them now and then we're going to jump to week eight, going to jump to week eight, going to jump to week eight, >> the final week. We're bringing it home >> the final week. We're bringing it home >> the final week. We're bringing it home >> simply because me orating through every >> simply because me orating through every >> simply because me orating through every single week table is uh not the best single week table is uh not the best single week table is uh not the best radio nor the best TV. So we get into radio nor the best TV. So we get into radio nor the best TV. So we get into week eight and this is the urgency week eight and this is the urgency week eight and this is the urgency phase. Okay, sprint promotion is phase. Okay, sprint promotion is phase. Okay, sprint promotion is unlocked.

unlocked. unlocked. You can do pretty much anything. You can do pretty much anything. You can do pretty much anything. [laughter] Okay, [laughter] Okay, [laughter] Okay, short, high frequency, short, high frequency, short, high frequency, no rules. And you've earned this because no rules. And you've earned this because no rules. And you've earned this because you have created the awareness. You have you have created the awareness. You have you have created the awareness. You have created the interest. And as someone created the interest. And as someone created the interest. And as someone that has done many, many promotions, that has done many, many promotions, that has done many, many promotions, what I can tell you is that what I can tell you is that what I can tell you is that >> it all kind of happens at the end. >> it all kind of happens at the end. >> it all kind of happens at the end. People procrastinate. People think to People procrastinate. People think to People procrastinate. People think to themselves, I do want to do this, but themselves, I do want to do this, but themselves, I do want to do this, but the deadline is still far away, so I'll the deadline is still far away, so I'll the deadline is still far away, so I'll get to it then. And the tricky thing get to it then. And the tricky thing get to it then. And the tricky thing about longer promotional windows is that about longer promotional windows is that about longer promotional windows is that you can look at what you're doing in the you can look at what you're doing in the you can look at what you're doing in the interest and awareness phases and be interest and awareness phases and be interest and awareness phases and be like, man, this isn't doing anything. like, man, this isn't doing anything. like, man, this isn't doing anything. And then it all comes together in like And then it all comes together in like And then it all comes together in like the final week to make sure that that the final week to make sure that that the final week to make sure that that truly comes through. This is why sprint truly comes through. This is why sprint truly comes through. This is why sprint promos in the final week are so promos in the final week are so promos in the final week are so important because you have earned important because you have earned important because you have earned attention, you have earned trust, you attention, you have earned trust, you attention, you have earned trust, you have earned interest, you've obviously have earned interest, you've obviously have earned interest, you've obviously earned awareness. That's the earned awareness. That's the earned awareness. That's the prerequisite to all of those things. prerequisite to all of those things. prerequisite to all of those things. >> So now you just have to capitalize. So >> So now you just have to capitalize. So >> So now you just have to capitalize. So don't be afraid to capitalize, but don't be afraid to capitalize, but don't be afraid to capitalize, but reserve it for level ones only.

reserve it for level ones only. reserve it for level ones only. >> Well, and that's it. You've also earned >> Well, and that's it. You've also earned >> Well, and that's it. You've also earned it by treating your congregation it by treating your congregation it by treating your congregation well throughout the rest of the year by well throughout the rest of the year by well throughout the rest of the year by not just hitting them with sprint not just hitting them with sprint not just hitting them with sprint promotions over and over and over again. promotions over and over and over again. promotions over and over and over again. You've earned their trust over the last You've earned their trust over the last You've earned their trust over the last four months since the last one you did four months since the last one you did four months since the last one you did or maybe the last 10 months or the last or maybe the last 10 months or the last or maybe the last 10 months or the last 12 months since it since it was 12 months since it since it was 12 months since it since it was Christmas. And now this last week, it's Christmas. And now this last week, it's Christmas. And now this last week, it's it's you're cashing out a little bit. If it's you're cashing out a little bit. If it's you're cashing out a little bit. If you think about it as a bank balance, you think about it as a bank balance, you think about it as a bank balance, you've been depositing trust with your you've been depositing trust with your you've been depositing trust with your audience over time by treating them well audience over time by treating them well audience over time by treating them well with how you promote things. with how you promote things. with how you promote things. >> And now you're going to go as hard as >> And now you're going to go as hard as >> And now you're going to go as hard as you want this last week and acknowledge, you want this last week and acknowledge, you want this last week and acknowledge, okay, I'm I'm taking a withdrawal here. okay, I'm I'm taking a withdrawal here. okay, I'm I'm taking a withdrawal here. I'm cashing out on something that I've I'm cashing out on something that I've I'm cashing out on something that I've put in and I'm going to have to after put in and I'm going to have to after put in and I'm going to have to after this week, I'm going to have to start this week, I'm going to have to start this week, I'm going to have to start redepositing. I'm going to have to going redepositing. I'm going to have to going redepositing. I'm going to have to going to have to build that bankroll up again. to have to build that bankroll up again. to have to build that bankroll up again. But this is a withdrawal and you've But this is a withdrawal and you've But this is a withdrawal and you've earned it. So you can take it out. earned it. So you can take it out. earned it. So you can take it out. >> Absolutely. So we'll go over this >> Absolutely. So we'll go over this >> Absolutely. So we'll go over this briefly. Sunday stage announcement briefly. Sunday stage announcement briefly. Sunday stage announcement pre-ervice slide resource the welcome pre-ervice slide resource the welcome pre-ervice slide resource the welcome desk update the action in the launcher desk update the action in the launcher desk update the action in the launcher to now be the featured action so it's to now be the featured action so it's to now be the featured action so it's the top one it's got the extra emphasis the top one it's got the extra emphasis the top one it's got the extra emphasis it's got maybe a little emoji next to it it's got maybe a little emoji next to it it's got maybe a little emoji next to it dedicated web page and or info card dedicated web page and or info card dedicated web page and or info card those are still staying up there and those are still staying up there and those are still staying up there and then publish the floating banner on the then publish the floating banner on the then publish the floating banner on the website the banner level one events only website the banner level one events only website the banner level one events only you land on the website big old banner you land on the website big old banner you land on the website big old banner at the top Christmas services learn more at the top Christmas services learn more at the top Christmas services learn more click here click here click here >> Monday Tuesday Wednesday Thursday >> Monday Tuesday Wednesday Thursday >> Monday Tuesday Wednesday Thursday you can do social, you can do email, you you can do social, you can do email, you you can do social, you can do email, you can do text, go for it. I won't tell you can do text, go for it. I won't tell you can do text, go for it. I won't tell you anything, okay? Every single day. Now, I anything, okay? Every single day. Now, I anything, okay? Every single day. Now, I will tell you if you still lean into will tell you if you still lean into will tell you if you still lean into Sprinkle on this stuff, it'll perform Sprinkle on this stuff, it'll perform Sprinkle on this stuff, it'll perform better.

better. better. >> Sure. >> Sure. >> Sure. >> But if you want, you're like, I can't do >> But if you want, you're like, I can't do >> But if you want, you're like, I can't do Sprinkle every day. Fine. On Wednesday, Sprinkle every day. Fine. On Wednesday, Sprinkle every day. Fine. On Wednesday, just be like, "Come to Christmas." just be like, "Come to Christmas." just be like, "Come to Christmas." [laughter] [laughter] [laughter] exclamation point exclamation point exclamation point exclamation point exclamation point exclamation point exclamation point. exclamation point. exclamation point. >> Yeah, >> Yeah, >> Yeah, >> that's perfectly fine. >> that's perfectly fine. >> that's perfectly fine. >> We're going to put uh all those slides >> We're going to put uh all those slides >> We're going to put uh all those slides on the screen. You'll have seen them. on the screen. You'll have seen them. on the screen. You'll have seen them. That is the promotional playbook for That is the promotional playbook for That is the promotional playbook for level one. There is kind of a after level one. There is kind of a after level one. There is kind of a after the-act follow-through section that we the-act follow-through section that we the-act follow-through section that we won't get into uh just right now. But won't get into uh just right now. But won't get into uh just right now. But building block number four, supplying building block number four, supplying building block number four, supplying promotion playbooks gives your team the promotion playbooks gives your team the promotion playbooks gives your team the confidence and gives them the literal confidence and gives them the literal confidence and gives them the literal playbook to promote something that playbook to promote something that playbook to promote something that matters to them. matters to them. matters to them. >> And this is important because building >> And this is important because building >> And this is important because building blocks one, two, and three, they set the blocks one, two, and three, they set the blocks one, two, and three, they set the foundation. Now in four, five, six, foundation. Now in four, five, six, foundation. Now in four, five, six, seven, starting here in four, we're seven, starting here in four, we're seven, starting here in four, we're actually going to start doing stuff. If actually going to start doing stuff. If actually going to start doing stuff. If you want all these promotional you want all these promotional you want all these promotional playbooks, go through the free playbooks, go through the free playbooks, go through the free communications makeover. There's more communications makeover. There's more communications makeover. There's more than $10,000 of value in there that we than $10,000 of value in there that we than $10,000 of value in there that we typically bill to churches. You can typically bill to churches. You can typically bill to churches. You can learn more about it at makeover.urch. If learn more about it at makeover.urch. If learn more about it at makeover.urch. If you want it to be personalized to you, you want it to be personalized to you, you want it to be personalized to you, I'd say go to church.com. I'd say go to church.com. I'd say go to church.com. Churchchaos.com church.com. This is my Churchchaos.com church.com. This is my Churchchaos.com church.com. This is my sprint promo. I burned it. [laughter] sprint promo. I burned it. [laughter] sprint promo. I burned it. [laughter] We've been at this for 45 minutes. The We've been at this for 45 minutes. The We've been at this for 45 minutes. The average church is landing in the high average church is landing in the high average church is landing in the high chaos bucket. I've heard from some chaos bucket. I've heard from some chaos bucket. I've heard from some churches. I am afraid to get my church churches. I am afraid to get my church churches. I am afraid to get my church chaos score. I understand. Just know the chaos score. I understand. Just know the chaos score. I understand. Just know the average church is not landing in low.

average church is not landing in low. average church is not landing in low. They're not landing in moderate. They're not landing in moderate. They're not landing in moderate. Hundreds of audits landing in high. Hundreds of audits landing in high. Hundreds of audits landing in high. >> So if that's where you find yourself, >> So if that's where you find yourself, >> So if that's where you find yourself, it's perfectly all right. it's perfectly all right. it's perfectly all right. >> You're amongst good company. >> You're amongst good company. >> You're amongst good company. >> Absolutely. The seven building blocks >> Absolutely. The seven building blocks >> Absolutely. The seven building blocks are the solution, and we'd love to are the solution, and we'd love to are the solution, and we'd love to install them at your church via the free install them at your church via the free install them at your church via the free communications makeover. Thank you for communications makeover. Thank you for communications makeover. Thank you for your time, attention, and trust. We'll your time, attention, and trust. We'll your time, attention, and trust. We'll be back next week with building block be back next week with building block be back next week with building block number five. I was in the archives today number five. I was in the archives today number five. I was in the archives today or yesterday. Some of our podcasts used or yesterday. Some of our podcasts used or yesterday. Some of our podcasts used to be like [music] well over an hour. to be like [music] well over an hour. to be like [music] well over an hour. What were we doing? What were we doing? What were we doing? >> Yeah, when we were doing um like in that >> Yeah, when we were doing um like in that >> Yeah, when we were doing um like in that room or in this room or in this room or in this >> no in here. >> no in here. >> no in here. >> Yeah, like the question and answers. We >> Yeah, like the question and answers. We >> Yeah, like the question and answers. We we would do a show and then we would we would do a show and then we would we would do a show and then we would like do questions and answers like do questions and answers like do questions and answers afterwards. Yeah, afterwards. Yeah, afterwards. Yeah, >> I would love to access this note. Never >> I would love to access this note. Never >> I would love to access this note. Never heard of him.