The Cheat Code Social Media Post with One Church

How many of us, as churches, say "Woe is How many of us, as churches, say "Woe is me, if only we had like this number of me, if only we had like this number of me, if only we had like this number of staff." staff." staff." I was creative director of a team of I was creative director of a team of I was creative director of a team of zero then, but now now we have a zero then, but now now we have a zero then, but now now we have a full-time staff on our creative team of full-time staff on our creative team of full-time staff on our creative team of five. five. five. You have over a quarter million You have over a quarter million You have over a quarter million followers on TikTok now and almost followers on TikTok now and almost followers on TikTok now and almost another hundred thousand on Instagram. another hundred thousand on Instagram. another hundred thousand on Instagram. That's just not my story and your story. That's just not my story and your story. That's just not my story and your story. I'm confident everyone listening and I'm confident everyone listening and I'm confident everyone listening and watching, it's all of our stories. watching, it's all of our stories. watching, it's all of our stories. In the past nine years we've seen our In the past nine years we've seen our In the past nine years we've seen our church undergo a lot of change. We went church undergo a lot of change. We went church undergo a lot of change. We went from 90 to seeing um about 1,800 at our from 90 to seeing um about 1,800 at our from 90 to seeing um about 1,800 at our you know, in our faith community this you know, in our faith community this you know, in our faith community this last Sunday. last Sunday. last Sunday. All it took was one video to start this All it took was one video to start this All it took was one video to start this whole thing. This is the new era of whole thing. This is the new era of whole thing. This is the new era of social media that is so advantageous to social media that is so advantageous to social media that is so advantageous to smaller creators. There is one kind of smaller creators. There is one kind of smaller creators. There is one kind of social media content for churches that social media content for churches that social media content for churches that just works like a cheat code. In fact, just works like a cheat code. In fact, just works like a cheat code. In fact, just yesterday I got a DM from a church just yesterday I got a DM from a church just yesterday I got a DM from a church that got 10,000 new followers and 3.6 that got 10,000 new followers and 3.6 that got 10,000 new followers and 3.6 million views on an Instagram reel with million views on an Instagram reel with million views on an Instagram reel with a post like this. And the most viral a post like this. And the most viral a post like this. And the most viral post that we've ever created at Social post that we've ever created at Social post that we've ever created at Social Sermons with more than 11 million views Sermons with more than 11 million views Sermons with more than 11 million views and 78,000 shares was also a post just and 78,000 shares was also a post just and 78,000 shares was also a post just like this. But before either of these like this. But before either of these like this. But before either of these posts, there was another church doing posts, there was another church doing posts, there was another church doing it. Before most other churches braved it. Before most other churches braved it. Before most other churches braved the new world of TikTok, there was the new world of TikTok, there was the new world of TikTok, there was another church doing it. And it wasn't another church doing it. And it wasn't another church doing it. And it wasn't just TikTok because in May of this year, just TikTok because in May of this year, just TikTok because in May of this year, this church had 6,000 followers on this church had 6,000 followers on this church had 6,000 followers on Instagram. Today, about three months Instagram. Today, about three months Instagram. Today, about three months later, they've got 90,000. What is later, they've got 90,000. What is later, they've got 90,000. What is happening? That is what we're here to happening? That is what we're here to happening? That is what we're here to find out today as we talk with Crystal find out today as we talk with Crystal find out today as we talk with Crystal Ennis of One Church.

Ennis of One Church. Ennis of One Church. All right, we're joined by Crystal All right, we're joined by Crystal All right, we're joined by Crystal Ennis, creative director at One Church. Ennis, creative director at One Church. Ennis, creative director at One Church. Crystal, thanks for being here. Crystal, thanks for being here. Crystal, thanks for being here. Thank you so much for having me. Thank you so much for having me. Thank you so much for having me. Yeah, it's uh it's it's a thrill. We Yeah, it's uh it's it's a thrill. We Yeah, it's uh it's it's a thrill. We have been uh admirers of what One Church have been uh admirers of what One Church have been uh admirers of what One Church has been doing on social media for has been doing on social media for has been doing on social media for several years now. I think we mentioned several years now. I think we mentioned several years now. I think we mentioned One Church in a piece of content maybe One Church in a piece of content maybe One Church in a piece of content maybe as early as March 2022, as early as March 2022, as early as March 2022, which is what Alex uh tracked down. We which is what Alex uh tracked down. We which is what Alex uh tracked down. We like to start just by having you kind of like to start just by having you kind of like to start just by having you kind of provide some context for uh your church. provide some context for uh your church. provide some context for uh your church. So, tell us a little bit about One So, tell us a little bit about One So, tell us a little bit about One Church, your role there, maybe the Church, your role there, maybe the Church, your role there, maybe the church's history, and and what makes you church's history, and and what makes you church's history, and and what makes you all unique. all unique. all unique. Yeah, so um One Church launched in 2014 Yeah, so um One Church launched in 2014 Yeah, so um One Church launched in 2014 as The Church RC in Royse City, Texas, as The Church RC in Royse City, Texas, as The Church RC in Royse City, Texas, which is a suburb of Dallas here in which is a suburb of Dallas here in which is a suburb of Dallas here in Texas, and our lead pastors, Pastor Texas, and our lead pastors, Pastor Texas, and our lead pastors, Pastor Brian and Crystal Sparks, um, started Brian and Crystal Sparks, um, started Brian and Crystal Sparks, um, started the church 9 years ago. Um, we're the church 9 years ago. Um, we're the church 9 years ago. Um, we're celebrating our 9-year birthday here in celebrating our 9-year birthday here in celebrating our 9-year birthday here in a couple weeks, and in the past 9 years a couple weeks, and in the past 9 years a couple weeks, and in the past 9 years we've seen, um, our church undergo a lot we've seen, um, our church undergo a lot we've seen, um, our church undergo a lot of change. We've changed names from The of change. We've changed names from The of change. We've changed names from The Church RC to One Church. We have gone Church RC to One Church. We have gone Church RC to One Church. We have gone from being a mobile campus, setting up from being a mobile campus, setting up from being a mobile campus, setting up and tearing down in an elementary and tearing down in an elementary and tearing down in an elementary school, to having a building, um, school, to having a building, um, school, to having a building, um, after 5 years of doing that. And then after 5 years of doing that. And then after 5 years of doing that. And then we've also launched a second campus in we've also launched a second campus in we've also launched a second campus in Sulphur Springs, Texas. Um, Sulphur Springs, Texas. Um, Sulphur Springs, Texas. Um, so yeah, a lot going on and a lot has so yeah, a lot going on and a lot has so yeah, a lot going on and a lot has changed. We went from 90 on that launch changed. We went from 90 on that launch changed. We went from 90 on that launch team in 2014 to seeing, um, about 1,800 team in 2014 to seeing, um, about 1,800 team in 2014 to seeing, um, about 1,800 at our, you know, in our faith community at our, you know, in our faith community at our, you know, in our faith community this last Sunday. So, our pastors are this last Sunday. So, our pastors are this last Sunday. So, our pastors are really passionate about these rural and

really passionate about these rural and really passionate about these rural and suburban communities in Northeast Texas, suburban communities in Northeast Texas, suburban communities in Northeast Texas, so that's where we are, and that's, uh, so that's where we are, and that's, uh, so that's where we are, and that's, uh, the community we serve, and are really the community we serve, and are really the community we serve, and are really glad to be a part of. glad to be a part of. glad to be a part of. Outstanding. And And what about you? How Outstanding. And And what about you? How Outstanding. And And what about you? How did you come to be a part of One Church did you come to be a part of One Church did you come to be a part of One Church and step into that role of creative and step into that role of creative and step into that role of creative director? director? director? Yeah, so Pastor Brian, uh, the lead Yeah, so Pastor Brian, uh, the lead Yeah, so Pastor Brian, uh, the lead pastor, he was actually my youth pastor pastor, he was actually my youth pastor pastor, he was actually my youth pastor in high school back in Sulphur Springs. in high school back in Sulphur Springs. in high school back in Sulphur Springs. So, that's how I got connected with So, that's how I got connected with So, that's how I got connected with them, and that's, um, I've served at the them, and that's, um, I've served at the them, and that's, um, I've served at the church for many years in different church for many years in different church for many years in different capacities, and I've kind of heard your capacities, and I've kind of heard your capacities, and I've kind of heard your story, it's very similar. It's just a story, it's very similar. It's just a story, it's very similar. It's just a young millennial, you know, a little a young millennial, you know, a little a young millennial, you know, a little a little bit of pride, a lot of ambition, little bit of pride, a lot of ambition, little bit of pride, a lot of ambition, and told myself, I can learn Photoshop. and told myself, I can learn Photoshop. and told myself, I can learn Photoshop. I can learn Illustrator. I can learn I can learn Illustrator. I can learn I can learn Illustrator. I can learn Instagram, whatever the next thing was, Instagram, whatever the next thing was, Instagram, whatever the next thing was, you know. I was always willing to learn you know. I was always willing to learn you know. I was always willing to learn it, so they, um, hired me in 2016, and it, so they, um, hired me in 2016, and it, so they, um, hired me in 2016, and I've been part of, um, I was creative I've been part of, um, I was creative I've been part of, um, I was creative director of a team of zero then, but now director of a team of zero then, but now director of a team of zero then, but now now we have a full-time staff, um, our now we have a full-time staff, um, our now we have a full-time staff, um, our creative team of five, and so creative team of five, and so creative team of five, and so yeah, that's just kind of the journey yeah, that's just kind of the journey yeah, that's just kind of the journey that we've been on.

that we've been on. that we've been on. Yeah, Yeah, Yeah, I just love hearing you say, "Yeah, that I just love hearing you say, "Yeah, that I just love hearing you say, "Yeah, that was my youth pastor, and one day I was was my youth pastor, and one day I was was my youth pastor, and one day I was like, I could help out here." Like, like, I could help out here." Like, like, I could help out here." Like, that's just not my story and your story. that's just not my story and your story. that's just not my story and your story. I'm confident everyone listening and I'm confident everyone listening and I'm confident everyone listening and watching, it's all of our stories watching, it's all of our stories watching, it's all of our stories because there really is no, you know, because there really is no, you know, because there really is no, you know, professional pipeline to get into these professional pipeline to get into these professional pipeline to get into these spaces. I I think what I got when I came spaces. I I think what I got when I came spaces. I I think what I got when I came across One Church first, it was on across One Church first, it was on across One Church first, it was on TikTok, and I remember marking that as TikTok, and I remember marking that as TikTok, and I remember marking that as something that was a little bit unusual something that was a little bit unusual something that was a little bit unusual because I think you were one of like the because I think you were one of like the because I think you were one of like the churches that early on embraced that churches that early on embraced that churches that early on embraced that platform. While so many other churches platform. While so many other churches platform. While so many other churches were were hesitant or straight-up were were hesitant or straight-up were were hesitant or straight-up resistant or unwilling to experiment resistant or unwilling to experiment resistant or unwilling to experiment with it, you know, One Church was was with it, you know, One Church was was with it, you know, One Church was was diving right into the platform. Can you diving right into the platform. Can you diving right into the platform. Can you maybe share a little bit about how you maybe share a little bit about how you maybe share a little bit about how you guys came to that decision? guys came to that decision? guys came to that decision? Yeah, I think it was just really um Yeah, I think it was just really um Yeah, I think it was just really um out of wanting to explore that new out of wanting to explore that new out of wanting to explore that new social media platform. I think with social media platform. I think with social media platform. I think with anything new, there's always the anything new, there's always the anything new, there's always the potential of will this stick, will it potential of will this stick, will it potential of will this stick, will it not, will it serve us and help us meet not, will it serve us and help us meet not, will it serve us and help us meet our mission and goals, or is it just our mission and goals, or is it just our mission and goals, or is it just sort of a time sucker? And what was sort of a time sucker? And what was sort of a time sucker? And what was really interesting is we spent a year on really interesting is we spent a year on really interesting is we spent a year on TikTok before we really saw growth, and TikTok before we really saw growth, and TikTok before we really saw growth, and we were originally making content we were originally making content we were originally making content specifically for TikTok. We were you specifically for TikTok. We were you specifically for TikTok. We were you know, taking our pastoral staff's time know, taking our pastoral staff's time know, taking our pastoral staff's time to do 1-minute devotionals. We were to do 1-minute devotionals. We were to do 1-minute devotionals. We were trying to use trending sounds and make trying to use trending sounds and make trying to use trending sounds and make funny videos, and um ironically, it was funny videos, and um ironically, it was funny videos, and um ironically, it was something we were already doing that something we were already doing that something we were already doing that weekly Sunday rewind. That's what we weekly Sunday rewind. That's what we weekly Sunday rewind. That's what we call our, you know, 30-to-90-second clip

call our, you know, 30-to-90-second clip call our, you know, 30-to-90-second clip from that Sunday's message. It was just from that Sunday's message. It was just from that Sunday's message. It was just posting one of those for the first time posting one of those for the first time posting one of those for the first time onto TikTok that really spurred that onto TikTok that really spurred that onto TikTok that really spurred that growth and got us to that first 10,000 growth and got us to that first 10,000 growth and got us to that first 10,000 followers. So, um it So, at that point, followers. So, um it So, at that point, followers. So, um it So, at that point, we were like, "Oh, we can stick to this. we were like, "Oh, we can stick to this. we were like, "Oh, we can stick to this. We're already doing it. We're already We're already doing it. We're already We're already doing it. We're already producing this content for Facebook and producing this content for Facebook and producing this content for Facebook and Instagram, so we'll just use that same Instagram, so we'll just use that same Instagram, so we'll just use that same video content on Tik Tok. And that's video content on Tik Tok. And that's video content on Tik Tok. And that's really what we've done consistently really what we've done consistently really what we've done consistently since then. since then. since then. So, just to be clear, the first time you So, just to be clear, the first time you So, just to be clear, the first time you published a sermon clip, it like blew published a sermon clip, it like blew published a sermon clip, it like blew up? up? up? Yeah, the the first time we published a Yeah, the the first time we published a Yeah, the the first time we published a sermon clip, it got sermon clip, it got sermon clip, it got um yeah, probably it hit right at a um yeah, probably it hit right at a um yeah, probably it hit right at a million views and got us about 10,000 million views and got us about 10,000 million views and got us about 10,000 followers. followers. followers. When we had been producing all this When we had been producing all this When we had been producing all this content, you know, native to the app and content, you know, native to the app and content, you know, native to the app and that we thought would do well on the that we thought would do well on the that we thought would do well on the app, but it turned out just doing what app, but it turned out just doing what app, but it turned out just doing what we were already doing actually performed we were already doing actually performed we were already doing actually performed the best. the best. the best. Do you remember roughly when this was? Do you remember roughly when this was? Do you remember roughly when this was? Was this 2019, 2020, 2021? It was 2020 Was this 2019, 2020, 2021? It was 2020 Was this 2019, 2020, 2021? It was 2020 because we joined Tik Tok in October of because we joined Tik Tok in October of because we joined Tik Tok in October of 2019 and our first viral video was 2019 and our first viral video was 2019 and our first viral video was October of 2020.

October of 2020. October of 2020. After a year of trying other things, After a year of trying other things, After a year of trying other things, yeah. yeah. yeah. Our exact same story. I think we joined Our exact same story. I think we joined Our exact same story. I think we joined in like October 2019 and yeah, lots of in like October 2019 and yeah, lots of in like October 2019 and yeah, lots of native content. That that that that's native content. That that that that's native content. That that that that's wild. The early days of Tik Tok, right? wild. The early days of Tik Tok, right? wild. The early days of Tik Tok, right? Like I remember Alex and I would make Like I remember Alex and I would make Like I remember Alex and I would make like we tried to make trending videos like we tried to make trending videos like we tried to make trending videos with trending sounds and trying to with trending sounds and trying to with trending sounds and trying to contextualize them for church and then contextualize them for church and then contextualize them for church and then eventually when we just got back to what eventually when we just got back to what eventually when we just got back to what do we do? We help churches navigate this do we do? We help churches navigate this do we do? We help churches navigate this communication ship. We teach skills. We communication ship. We teach skills. We communication ship. We teach skills. We got to that and that was when things got to that and that was when things got to that and that was when things really started to resonate for us as really started to resonate for us as really started to resonate for us as well. well. well. And I think this is worth just And I think this is worth just And I think this is worth just highlighting because highlighting because highlighting because how many of us as churches say, "Woe is how many of us as churches say, "Woe is how many of us as churches say, "Woe is me. If only we had like this number of me. If only we had like this number of me. If only we had like this number of staff. If only we had advantages that staff. If only we had advantages that staff. If only we had advantages that businesses do with all of their businesses do with all of their businesses do with all of their resources and money." Like no other resources and money." Like no other resources and money." Like no other industry has their senior leaders, I say industry has their senior leaders, I say industry has their senior leaders, I say this, I always want to re-emphasize it, this, I always want to re-emphasize it, this, I always want to re-emphasize it, creating content creating content creating content specifically specifically specifically working for social media. Like they're working for social media. Like they're working for social media. Like they're already creating these sermons and they already creating these sermons and they already creating these sermons and they so easily translate to to social in ways so easily translate to to social in ways so easily translate to to social in ways that are outstanding. that are outstanding. that are outstanding. Do you, Crystal, remember like Do you, Crystal, remember like Do you, Crystal, remember like what What it like kind of in the what What it like kind of in the what What it like kind of in the leadership team amongst the church? Like leadership team amongst the church? Like leadership team amongst the church? Like that that first one and you're like, that that first one and you're like, that that first one and you're like, "Okay, a million like after nothing for "Okay, a million like after nothing for "Okay, a million like after nothing for a year." One, you stuck to it, so kudos.

a year." One, you stuck to it, so kudos. a year." One, you stuck to it, so kudos. Most churches aren't able to sustain Most churches aren't able to sustain Most churches aren't able to sustain that level of effort over time and they that level of effort over time and they that level of effort over time and they never see those types of results because never see those types of results because never see those types of results because of that, but do you remember kind of of that, but do you remember kind of of that, but do you remember kind of like how everyone was feeling at that like how everyone was feeling at that like how everyone was feeling at that time? time? time? Yeah, we were obviously I think our Yeah, we were obviously I think our Yeah, we were obviously I think our social media team is always the most social media team is always the most social media team is always the most excited about that stuff. Our lead excited about that stuff. Our lead excited about that stuff. Our lead pastor, Brian, he's not very active on pastor, Brian, he's not very active on pastor, Brian, he's not very active on social media, so he's like, "Cool, social media, so he's like, "Cool, social media, so he's like, "Cool, that's great." And we're like, "You're that's great." And we're like, "You're that's great." And we're like, "You're viral, you're famous." And he's he viral, you're famous." And he's he viral, you're famous." And he's he doesn't think it's a big deal. doesn't think it's a big deal. doesn't think it's a big deal. Obviously, he loves the stories of life Obviously, he loves the stories of life Obviously, he loves the stories of life change, but for him, he's just change, but for him, he's just change, but for him, he's just encouraged by our excitement. And so, encouraged by our excitement. And so, encouraged by our excitement. And so, our team was definitely we were laughing our team was definitely we were laughing our team was definitely we were laughing because, you know, it is that Sunday's because, you know, it is that Sunday's because, you know, it is that Sunday's sermon clip that did it. And I think I sermon clip that did it. And I think I sermon clip that did it. And I think I had just watched um your video on had just watched um your video on had just watched um your video on speaking to a universal pain point. I speaking to a universal pain point. I speaking to a universal pain point. I think that was the video that I created think that was the video that I created think that was the video that I created in response to that. And um in response to that. And um in response to that. And um So, that's kind of actually one thing, a So, that's kind of actually one thing, a So, that's kind of actually one thing, a testament to your content that we took testament to your content that we took testament to your content that we took that and we rolled with it and it was that and we rolled with it and it was that and we rolled with it and it was just crazy to see the impact it had. So, just crazy to see the impact it had. So, just crazy to see the impact it had. So, we were excited and it was very we were excited and it was very we were excited and it was very encouraging for us to see, "Oh, this encouraging for us to see, "Oh, this encouraging for us to see, "Oh, this this has so much potential." Because we this has so much potential." Because we this has so much potential." Because we do this every week. And so, let's just do this every week. And so, let's just do this every week. And so, let's just keep rolling with this content creation keep rolling with this content creation keep rolling with this content creation plan and save everyone the time and plan and save everyone the time and plan and save everyone the time and effort of you know, custom creating effort of you know, custom creating effort of you know, custom creating content for TikTok. So, I think it was content for TikTok. So, I think it was content for TikTok. So, I think it was really exciting for us. And um at that really exciting for us. And um at that really exciting for us. And um at that time, TikTok had vi- high virality, so time, TikTok had vi- high virality, so time, TikTok had vi- high virality, so we were just waiting for that moment. It we were just waiting for that moment. It we were just waiting for that moment. It was really rewarding to see that like was really rewarding to see that like was really rewarding to see that like finally come through.

finally come through. finally come through. There there's so much good stuff in There there's so much good stuff in There there's so much good stuff in there, Crystal, that I want to unpack there, Crystal, that I want to unpack there, Crystal, that I want to unpack and and I want to talk about it. and and I want to talk about it. and and I want to talk about it. Especially Especially Especially your strategy for what type of content your strategy for what type of content your strategy for what type of content you're you're you're posting on social and why that's working posting on social and why that's working posting on social and why that's working for you. I want to get there. Um but for you. I want to get there. Um but for you. I want to get there. Um but first I you mentioned there that your first I you mentioned there that your first I you mentioned there that your pastors are are really focused on actual pastors are are really focused on actual pastors are are really focused on actual life change. And I just want to talk life change. And I just want to talk life change. And I just want to talk about that for a moment because you've about that for a moment because you've about that for a moment because you've experienced like tremendous growth on experienced like tremendous growth on experienced like tremendous growth on both Tik Tok and more recently both Tik Tok and more recently both Tik Tok and more recently Instagram. You mentioned your first Instagram. You mentioned your first Instagram. You mentioned your first 10,000 followers. You have over a 10,000 followers. You have over a 10,000 followers. You have over a quarter million followers on Tik Tok now quarter million followers on Tik Tok now quarter million followers on Tik Tok now and almost another 100,000 on Instagram. and almost another 100,000 on Instagram. and almost another 100,000 on Instagram. So, you have this large, um, So, you have this large, um, So, you have this large, um, almost invisible audience in the sense almost invisible audience in the sense almost invisible audience in the sense that you don't have a quarter million that you don't have a quarter million that you don't have a quarter million people coming to your physical church people coming to your physical church people coming to your physical church every Sunday. And actually when when we every Sunday. And actually when when we every Sunday. And actually when when we mentioned your church on the podcast mentioned your church on the podcast mentioned your church on the podcast back in 2022, that was one of the things back in 2022, that was one of the things back in 2022, that was one of the things we were talking about was how to reach a we were talking about was how to reach a we were talking about was how to reach a larger audience online. So, you've larger audience online. So, you've larger audience online. So, you've reached this larger audience online, but reached this larger audience online, but reached this larger audience online, but how are these videos? Can you give me how are these videos? Can you give me how are these videos? Can you give me some examples of how this reach is some examples of how this reach is some examples of how this reach is actually translating into real-life actually translating into real-life actually translating into real-life change? change? change? Yeah, so I think one of the interesting Yeah, so I think one of the interesting Yeah, so I think one of the interesting trends that we've seen is that as people trends that we've seen is that as people trends that we've seen is that as people follow us on Tik Tok, um, anytime a follow us on Tik Tok, um, anytime a follow us on Tik Tok, um, anytime a video goes viral on social media, we'll video goes viral on social media, we'll video goes viral on social media, we'll actually see that translate to live actually see that translate to live actually see that translate to live watchers on YouTube that Sunday. So, watchers on YouTube that Sunday. So, watchers on YouTube that Sunday. So, our, um, production director that is, our, um, production director that is, our, um, production director that is, um, um, um, you know, managing that live stream, he you know, managing that live stream, he you know, managing that live stream, he always lets us know like something always lets us know like something always lets us know like something happened because there are a lot more happened because there are a lot more happened because there are a lot more people watching live. Our pastors are people watching live. Our pastors are people watching live. Our pastors are though very passionate about the local though very passionate about the local though very passionate about the local church. I think more than anything we church. I think more than anything we church. I think more than anything we know that being in the room adds value

know that being in the room adds value know that being in the room adds value the way an online service really can't. the way an online service really can't. the way an online service really can't. And so, what is interesting is when And so, what is interesting is when And so, what is interesting is when people tell us, "We were really people tell us, "We were really people tell us, "We were really excited." One person said, "Well, I'm excited." One person said, "Well, I'm excited." One person said, "Well, I'm going to try to go to church this going to try to go to church this going to try to go to church this Sunday." They weren't even talking about Sunday." They weren't even talking about Sunday." They weren't even talking about our our church. They were saying, "I'm our our church. They were saying, "I'm our our church. They were saying, "I'm going to go back to my church this going to go back to my church this going to go back to my church this Sunday." And they actually followed up Sunday." And they actually followed up Sunday." And they actually followed up in another comment and said, "I went to in another comment and said, "I went to in another comment and said, "I went to church. It was amazing. Thank you for church. It was amazing. Thank you for church. It was amazing. Thank you for encouraging me." And so, those are the encouraging me." And so, those are the encouraging me." And so, those are the stories that we love to hear. And then, stories that we love to hear. And then, stories that we love to hear. And then, we also have, um, we also have, um, we also have, um, a texting response that we ask people at a texting response that we ask people at a texting response that we ask people at the end of the service if they've, you the end of the service if they've, you the end of the service if they've, you know, prayed that salvation prayer to know, prayed that salvation prayer to know, prayed that salvation prayer to text us decided. And that really is for text us decided. And that really is for text us decided. And that really is for people in service. people in service. people in service. Um, but it's funny because our staff Um, but it's funny because our staff Um, but it's funny because our staff member that answers those text messages, member that answers those text messages, member that answers those text messages, he'll be like, "Someone in Massachusetts he'll be like, "Someone in Massachusetts he'll be like, "Someone in Massachusetts just text it text us decided and they just text it text us decided and they just text it text us decided and they want a Bible." And so we're mailing want a Bible." And so we're mailing want a Bible." And so we're mailing Bibles to people in other states now Bibles to people in other states now Bibles to people in other states now because that's one of the resources we because that's one of the resources we because that's one of the resources we provide when people, you know, first provide when people, you know, first provide when people, you know, first take that step. And so, it's interesting take that step. And so, it's interesting take that step. And so, it's interesting to see some of that does translate, to see some of that does translate, to see some of that does translate, obviously, into in-person attendance, obviously, into in-person attendance, obviously, into in-person attendance, people in the area. Thankfully, social people in the area. Thankfully, social people in the area. Thankfully, social media does, you know, also target the media does, you know, also target the media does, you know, also target the people in our demographic region, and so people in our demographic region, and so people in our demographic region, and so we're able to see some of that translate we're able to see some of that translate we're able to see some of that translate to in-person attendance, but a lot of to in-person attendance, but a lot of to in-person attendance, but a lot of that um that reach that is outside of that um that reach that is outside of that um that reach that is outside of our community, we're encouraged and our community, we're encouraged and our community, we're encouraged and inspired by hearing those stories, but I inspired by hearing those stories, but I inspired by hearing those stories, but I think the ultimate win would be for them think the ultimate win would be for them think the ultimate win would be for them to get plugged into their own community to get plugged into their own community to get plugged into their own community and their own local church.

and their own local church. and their own local church. Yeah, we always talk about kind of like Yeah, we always talk about kind of like Yeah, we always talk about kind of like the pinnacle of social media success for the pinnacle of social media success for the pinnacle of social media success for churches being what we call the churches being what we call the churches being what we call the crossover. And And the crossover is when crossover. And And the crossover is when crossover. And And the crossover is when we have these testimony events, these we have these testimony events, these we have these testimony events, these encounters, where people let us know, encounters, where people let us know, encounters, where people let us know, "Hey, there was something that happened "Hey, there was something that happened "Hey, there was something that happened online, and it led me to now doing this online, and it led me to now doing this online, and it led me to now doing this thing in person." Mhm. thing in person." Mhm. thing in person." Mhm. And the nature of social is that for And the nature of social is that for And the nature of social is that for every time we receive one of those DMs, every time we receive one of those DMs, every time we receive one of those DMs, or we track down one of those texts that or we track down one of those texts that or we track down one of those texts that we realize is from, you know, out of we realize is from, you know, out of we realize is from, you know, out of state, or out of country even, there are state, or out of country even, there are state, or out of country even, there are dozens of others that we'll never hear dozens of others that we'll never hear dozens of others that we'll never hear about until the other side of eternity, about until the other side of eternity, about until the other side of eternity, because because because people take action, and and I don't know people take action, and and I don't know people take action, and and I don't know about you, but I'm a lurker online. about you, but I'm a lurker online. about you, but I'm a lurker online. Like, I follow a lot of creators pretty Like, I follow a lot of creators pretty Like, I follow a lot of creators pretty closely. They have no idea I exist. I'm closely. They have no idea I exist. I'm closely. They have no idea I exist. I'm not the type that comments. I don't even not the type that comments. I don't even not the type that comments. I don't even really like content. And and and a big really like content. And and and a big really like content. And and and a big part of that is because my social part of that is because my social part of that is because my social accounts are professional accounts, and accounts are professional accounts, and accounts are professional accounts, and so like I have to keep, you know, I got so like I have to keep, you know, I got so like I have to keep, you know, I got to keep that algorithm clean, okay? to keep that algorithm clean, okay? to keep that algorithm clean, okay? Right? I need churches in my feed. I Right? I need churches in my feed. I Right? I need churches in my feed. I can't just be having, you know, fashion can't just be having, you know, fashion can't just be having, you know, fashion and tattoo content all the time. and tattoo content all the time. and tattoo content all the time. I'm so bad about it. I get in trouble I'm so bad about it. I get in trouble I'm so bad about it. I get in trouble with my wife about it. She'll be like, with my wife about it. She'll be like, with my wife about it. She'll be like, "I posted." I'll be like, "Yeah, I saw "I posted." I'll be like, "Yeah, I saw "I posted." I'll be like, "Yeah, I saw it." She's like, "But you didn't like it." She's like, "But you didn't like it." She's like, "But you didn't like it." I go, it." I go, it." I go, "I helped you write the caption. Of "I helped you write the caption. Of "I helped you write the caption. Of course I liked it." That's true. I mean, course I liked it." That's true. I mean, course I liked it." That's true. I mean, you know, she My wife gets upset at you know, she My wife gets upset at you know, she My wife gets upset at that, too, sometimes. Interesting.

that, too, sometimes. Interesting. that, too, sometimes. Interesting. We're the same. Okay. Hey, maybe that's We're the same. Okay. Hey, maybe that's We're the same. Okay. Hey, maybe that's an area of growth for us. But the point an area of growth for us. But the point an area of growth for us. But the point is is that, you know, with a quarter is is that, you know, with a quarter is is that, you know, with a quarter million, or 100,000, like you're not million, or 100,000, like you're not million, or 100,000, like you're not going to see those types of things. It going to see those types of things. It going to see those types of things. It It's the same for our audience. Like, It's the same for our audience. Like, It's the same for our audience. Like, I'll get on a call with a church and a I'll get on a call with a church and a I'll get on a call with a church and a church will be like, "Brady, I just want church will be like, "Brady, I just want church will be like, "Brady, I just want you to know like we sit down in in staff you to know like we sit down in in staff you to know like we sit down in in staff meeting and like every single week it's meeting and like every single week it's meeting and like every single week it's like, 'Oh, did you see the thing Brady like, 'Oh, did you see the thing Brady like, 'Oh, did you see the thing Brady said? Like what does that mean for our said? Like what does that mean for our said? Like what does that mean for our church?'" Like unless they tell me that, church?'" Like unless they tell me that, church?'" Like unless they tell me that, there's no way for me to ever hear. And there's no way for me to ever hear. And there's no way for me to ever hear. And yet, it's happening for every one church yet, it's happening for every one church yet, it's happening for every one church that says it, it's happening in many, that says it, it's happening in many, that says it, it's happening in many, many more. And so, I always encourage many more. And so, I always encourage many more. And so, I always encourage churches like to hang on to those few churches like to hang on to those few churches like to hang on to those few that they do encounter because those that they do encounter because those that they do encounter because those crossover events are happening and every crossover events are happening and every crossover events are happening and every time you see one, it's probably time you see one, it's probably time you see one, it's probably representative of of many more. representative of of many more. representative of of many more. You mentioned your pastor You mentioned your pastor You mentioned your pastor and I wanted to kind of like clarify and I wanted to kind of like clarify and I wanted to kind of like clarify because because because it's not unusual to have, you know, it's not unusual to have, you know, it's not unusual to have, you know, husband and wife husband and wife husband and wife typically the male is the pastor who's typically the male is the pastor who's typically the male is the pastor who's preaching most of the time. Maybe the preaching most of the time. Maybe the preaching most of the time. Maybe the woman gets like Mother's Day or, you woman gets like Mother's Day or, you woman gets like Mother's Day or, you know, periodic preaching, but that's not know, periodic preaching, but that's not know, periodic preaching, but that's not maybe their skillset or what they desire maybe their skillset or what they desire maybe their skillset or what they desire to do. It seems like based on your to do. It seems like based on your to do. It seems like based on your social presence that husband and wife social presence that husband and wife social presence that husband and wife are equally on stage. Can you tell us are equally on stage. Can you tell us are equally on stage. Can you tell us about the way the pastor about the way the pastor about the way the pastor the pastor at your church is kind of set the pastor at your church is kind of set the pastor at your church is kind of set up?

up? up? Yeah, so Pastor Brian and Crystal Yeah, so Pastor Brian and Crystal Yeah, so Pastor Brian and Crystal Sparks, they are our lead pastors and Sparks, they are our lead pastors and Sparks, they are our lead pastors and they co-lead. they co-lead. they co-lead. Pastor Brian does speak a little more, Pastor Brian does speak a little more, Pastor Brian does speak a little more, but they do share the platform. Pastor but they do share the platform. Pastor but they do share the platform. Pastor Crystal did a whole series in June, for Crystal did a whole series in June, for Crystal did a whole series in June, for example, so she spoke several Sundays in example, so she spoke several Sundays in example, so she spoke several Sundays in a row. And I mean, that's always a row. And I mean, that's always a row. And I mean, that's always interesting when you're online because interesting when you're online because interesting when you're online because people have lots of opinions on that. people have lots of opinions on that. people have lots of opinions on that. So, So, So, it is it is definitely unique. We've it is it is definitely unique. We've it is it is definitely unique. We've been told and we've heard and we get the been told and we've heard and we get the been told and we've heard and we get the comments, but yeah, we're thankful. I comments, but yeah, we're thankful. I comments, but yeah, we're thankful. I think the diversity of voices and of think the diversity of voices and of think the diversity of voices and of leadership has benefited us greatly and leadership has benefited us greatly and leadership has benefited us greatly and serves our church and our community serves our church and our community serves our church and our community well. well. well. But yeah, they co-pastor and co-lead the But yeah, they co-pastor and co-lead the But yeah, they co-pastor and co-lead the church together. church together. church together. Do you see on social one, Do you see on social one, Do you see on social one, you know, beating out the other in terms you know, beating out the other in terms you know, beating out the other in terms of engagement? of engagement? of engagement? Um well, lately it has been Pastor Um well, lately it has been Pastor Um well, lately it has been Pastor Crystal, but I will say she spoke a lot Crystal, but I will say she spoke a lot Crystal, but I will say she spoke a lot this summer, so this summer, so this summer, so Yeah.

Yeah. Yeah. And unfortunately, she also attracts And unfortunately, she also attracts And unfortunately, she also attracts more haters because of the nature of more haters because of the nature of more haters because of the nature of being a woman speaker and preacher. being a woman speaker and preacher. being a woman speaker and preacher. Yep. Yep. Yep. You know what? Maybe me and Brady will You know what? Maybe me and Brady will You know what? Maybe me and Brady will start will we're going to go through start will we're going to go through start will we're going to go through some self-improvement here. We're going some self-improvement here. We're going some self-improvement here. We're going to start commenting more on social and to start commenting more on social and to start commenting more on social and we'll start in your comments by we'll start in your comments by we'll start in your comments by defending Pastor Crystal. defending Pastor Crystal. defending Pastor Crystal. That's right. That's a good place to That's right. That's a good place to That's right. That's a good place to Yeah. I I said this before we got on the Yeah. I I said this before we got on the Yeah. I I said this before we got on the call. The name Crystal Sparks is call. The name Crystal Sparks is call. The name Crystal Sparks is probably the coolest name that I've ever probably the coolest name that I've ever probably the coolest name that I've ever encountered. encountered. encountered. I mean like I I I can't come at this I mean like I I I can't come at this I mean like I I I can't come at this from this perspective. My wife got a from this perspective. My wife got a from this perspective. My wife got a terrible last name. My wife's maiden terrible last name. My wife's maiden terrible last name. My wife's maiden name was Frank. So her name was Brittany name was Frank. So her name was Brittany name was Frank. So her name was Brittany Frank and she got Brittany Shearer, Frank and she got Brittany Shearer, Frank and she got Brittany Shearer, which is a travesty. And you know, if which is a travesty. And you know, if which is a travesty. And you know, if perhaps I was a more progressive man, I perhaps I was a more progressive man, I perhaps I was a more progressive man, I could have been Brady Frank. could have been Brady Frank. could have been Brady Frank. Right. Which is a great name. Okay? Do Right. Which is a great name. Okay? Do Right. Which is a great name. Okay? Do you know how often I've gotten on a you know how often I've gotten on a you know how often I've gotten on a call? So is it Shearer? Is it Shearer? call? So is it Shearer? Is it Shearer? call? So is it Shearer? Is it Shearer? But But But if it was me and I was a unmarried if it was me and I was a unmarried if it was me and I was a unmarried Crystal and I came across this gentleman Crystal and I came across this gentleman Crystal and I came across this gentleman who was interested in me, Brian Sparks, who was interested in me, Brian Sparks, who was interested in me, Brian Sparks, big points for his last name being big points for his last name being big points for his last name being Sparks. Assuming that that was his last Sparks. Assuming that that was his last Sparks. Assuming that that was his last name that she took. Like, what name that she took. Like, what name that she took. Like, what percentage of it was like, "Huh, it percentage of it was like, "Huh, it percentage of it was like, "Huh, it could be Crystal Sparks." Now, we don't could be Crystal Sparks." Now, we don't could be Crystal Sparks." Now, we don't know what her maiden name was. Perhaps know what her maiden name was. Perhaps know what her maiden name was. Perhaps it was even better, but I find it hard it was even better, but I find it hard it was even better, but I find it hard to believe. Yeah. It wasn't. It was to believe. Yeah. It wasn't. It was to believe. Yeah. It wasn't. It was Prayer. See, that's tough. That's tough.

Prayer. See, that's tough. That's tough. Prayer. See, that's tough. That's tough. You know what I find interesting about You know what I find interesting about You know what I find interesting about about at least from my my perspective of about at least from my my perspective of about at least from my my perspective of of your church on social, Crystal, is of your church on social, Crystal, is of your church on social, Crystal, is having having having a pastoral team a pastoral team a pastoral team a speaking team that is married and a speaking team that is married and a speaking team that is married and presumably has kids affords you a real presumably has kids affords you a real presumably has kids affords you a real unique opportunity as a church and and unique opportunity as a church and and unique opportunity as a church and and you're definitely seeing this on social. you're definitely seeing this on social. you're definitely seeing this on social. I want to talk about it a bit. Is most I want to talk about it a bit. Is most I want to talk about it a bit. Is most of the content that I've seen, whether of the content that I've seen, whether of the content that I've seen, whether it's on TikTok or your Instagram, that it's on TikTok or your Instagram, that it's on TikTok or your Instagram, that goes quote-unquote viral. We're talking goes quote-unquote viral. We're talking goes quote-unquote viral. We're talking millions of views here. millions of views here. millions of views here. It's not quote-unquote. It is actually It's not quote-unquote. It is actually It's not quote-unquote. It is actually demonstrably viral. Yeah. Lately most of demonstrably viral. Yeah. Lately most of demonstrably viral. Yeah. Lately most of it's been Pastor Crystal and a lot of it it's been Pastor Crystal and a lot of it it's been Pastor Crystal and a lot of it is parenting content which we know is parenting content which we know is parenting content which we know all from our own social feeds whether all from our own social feeds whether all from our own social feeds whether it's a church account or not. Parenting it's a church account or not. Parenting it's a church account or not. Parenting content on the internet does so well. content on the internet does so well. content on the internet does so well. And so talk to us a bit about the nature And so talk to us a bit about the nature And so talk to us a bit about the nature of the parenting content on at your of the parenting content on at your of the parenting content on at your church speaking into your local church speaking into your local church speaking into your local community but also how you seen that community but also how you seen that community but also how you seen that content performing on social. Yeah, so I guess I didn't realize Yeah, so I guess I didn't realize our pastors obviously talk about our pastors obviously talk about our pastors obviously talk about practical applications of faith practical applications of faith practical applications of faith regularly every Sunday. And so we took regularly every Sunday. And so we took regularly every Sunday. And so we took one of those messages one of those clips one of those messages one of those clips one of those messages one of those clips from a message and it might have been an from a message and it might have been an from a message and it might have been an actual message on parenting. It might actual message on parenting. It might actual message on parenting. It might look like on our Instagram that they look like on our Instagram that they look like on our Instagram that they talk about talk about talk about like parenting every single week and like parenting every single week and like parenting every single week and they might for about 40 seconds cuz it's they might for about 40 seconds cuz it's they might for about 40 seconds cuz it's that practical application portion of that practical application portion of that practical application portion of the message. But they didn't speak for the message. But they didn't speak for the message. But they didn't speak for the full 35 minutes about parenting.

the full 35 minutes about parenting. the full 35 minutes about parenting. It's just one of those things that is It's just one of those things that is It's just one of those things that is universal, right? So not everyone is a universal, right? So not everyone is a universal, right? So not everyone is a parent but we all regardless of our parent but we all regardless of our parent but we all regardless of our relationship with them have parents. And relationship with them have parents. And relationship with them have parents. And so I think it speaks to that. It's a so I think it speaks to that. It's a so I think it speaks to that. It's a universal human experience and universal human experience and universal human experience and with that I think it is also a universal with that I think it is also a universal with that I think it is also a universal pain point for so many people. And so I pain point for so many people. And so I pain point for so many people. And so I think there's no shortage of opinions think there's no shortage of opinions think there's no shortage of opinions and resources on parenting. And I think and resources on parenting. And I think and resources on parenting. And I think people are really looking for things people are really looking for things people are really looking for things that align with their own personal that align with their own personal that align with their own personal beliefs and values to you know turn to beliefs and values to you know turn to beliefs and values to you know turn to for parenting advice. for parenting advice. for parenting advice. Yeah, and when it comes to a viral clip Yeah, and when it comes to a viral clip Yeah, and when it comes to a viral clip you need something that's accessible to you need something that's accessible to you need something that's accessible to people of all faith backgrounds of no people of all faith backgrounds of no people of all faith backgrounds of no faith background whatsoever. And like faith background whatsoever. And like faith background whatsoever. And like you said parenting is universally you said parenting is universally you said parenting is universally accessible because it is either you accessible because it is either you accessible because it is either you having kids or you were once a kid. having kids or you were once a kid. having kids or you were once a kid. Before we got in this call with you Before we got in this call with you Before we got in this call with you Crystal we were talking with our team Crystal we were talking with our team Crystal we were talking with our team about hey we're interviewing you know about hey we're interviewing you know about hey we're interviewing you know Crystal from One Church. This is you Crystal from One Church. This is you Crystal from One Church. This is you know they're doing this parenting know they're doing this parenting know they're doing this parenting content. I don't know if they're like content. I don't know if they're like content. I don't know if they're like always preaching about parenting or if always preaching about parenting or if always preaching about parenting or if they've started to realize hey we got to they've started to realize hey we got to they've started to realize hey we got to pick up this content and they've been pick up this content and they've been pick up this content and they've been you know, they've been blown up on you know, they've been blown up on you know, they've been blown up on Instagram recently and we'll get to that Instagram recently and we'll get to that Instagram recently and we'll get to that in a moment and you know, one of our our in a moment and you know, one of our our in a moment and you know, one of our our staff members on here at ProChurch Tools staff members on here at ProChurch Tools staff members on here at ProChurch Tools was like, oh, that makes sense. A lot of was like, oh, that makes sense. A lot of was like, oh, that makes sense. A lot of parents like Millennials are parents on parents like Millennials are parents on parents like Millennials are parents on Instagram. I was like, yeah, but they Instagram. I was like, yeah, but they Instagram. I was like, yeah, but they were big on Tik Tok before that. And were big on Tik Tok before that. And were big on Tik Tok before that. And he's like, why? I was like, well, he's like, why? I was like, well, he's like, why? I was like, well, because everyone's also the son or because everyone's also the son or because everyone's also the son or daughter of a parent. And so you can see daughter of a parent. And so you can see daughter of a parent. And so you can see that content and be like, ah, I wish my that content and be like, ah, I wish my that content and be like, ah, I wish my parents did that or didn't do that or parents did that or didn't do that or parents did that or didn't do that or did that differently. Maybe I will when did that differently. Maybe I will when did that differently. Maybe I will when I'm a parent or as a parent you're like, I'm a parent or as a parent you're like, I'm a parent or as a parent you're like, ooh, maybe I should consider integrating ooh, maybe I should consider integrating ooh, maybe I should consider integrating this.

this. this. I got to ask. So, I got to ask. So, I got to ask. So, there's no way that you're doing 52 there's no way that you're doing 52 there's no way that you're doing 52 weeks of parenting content on the weeks of parenting content on the weeks of parenting content on the preaching calendar. And you mentioned preaching calendar. And you mentioned preaching calendar. And you mentioned that it's sometimes like these that it's sometimes like these that it's sometimes like these offshoots. Like do you find it's these offshoots. Like do you find it's these offshoots. Like do you find it's these maybe like unscripted or you know, maybe like unscripted or you know, maybe like unscripted or you know, preaching doesn't typically have a preaching doesn't typically have a preaching doesn't typically have a script, but like they're not in the script, but like they're not in the script, but like they're not in the sermon notes necessarily. It's kind of sermon notes necessarily. It's kind of sermon notes necessarily. It's kind of like, oh, I'm just going to hit on this like, oh, I'm just going to hit on this like, oh, I'm just going to hit on this briefly before I get back to the main briefly before I get back to the main briefly before I get back to the main thrust of the message. thrust of the message. thrust of the message. Yeah, I think it's always part of just Yeah, I think it's always part of just Yeah, I think it's always part of just that practical application of whatever that practical application of whatever that practical application of whatever they're talking about, right? And so, I they're talking about, right? And so, I they're talking about, right? And so, I think um, it it does on social media, think um, it it does on social media, think um, it it does on social media, right? You get those 40 seconds and it right? You get those 40 seconds and it right? You get those 40 seconds and it looks like all we talk about is looks like all we talk about is looks like all we talk about is parenting. But they're preaching a parenting. But they're preaching a parenting. But they're preaching a 35-minute message on maybe, you know, on 35-minute message on maybe, you know, on 35-minute message on maybe, you know, on a variety of topics. And so, with that a variety of topics. And so, with that a variety of topics. And so, with that in their practical application portion, in their practical application portion, in their practical application portion, they're always going to discuss what is they're always going to discuss what is they're always going to discuss what is relevant to the people sitting there in relevant to the people sitting there in relevant to the people sitting there in our community and that entails parenting our community and that entails parenting our community and that entails parenting for a majority of those people and yeah, for a majority of those people and yeah, for a majority of those people and yeah, it's it's a brief it's it's a brief it's it's a brief moment and it might be unscripted, but moment and it might be unscripted, but moment and it might be unscripted, but it definitely is what we know will um, it definitely is what we know will um, it definitely is what we know will um, relate to people best. So, that's relate to people best. So, that's relate to people best. So, that's usually the clip we're going to take, usually the clip we're going to take, usually the clip we're going to take, especially lately. But they don't talk especially lately. But they don't talk especially lately. But they don't talk about parenting um, as much as it looks about parenting um, as much as it looks about parenting um, as much as it looks like they do on social media.

like they do on social media. like they do on social media. Well, isn't that such great insight for Well, isn't that such great insight for Well, isn't that such great insight for everyone listening? You know, we've been everyone listening? You know, we've been everyone listening? You know, we've been talking about these uh, social sermon talking about these uh, social sermon talking about these uh, social sermon clips for for a long time here at clips for for a long time here at clips for for a long time here at ProChurch Tools and on this show ProChurch Tools and on this show ProChurch Tools and on this show specifically encouraging churches to specifically encouraging churches to specifically encouraging churches to take these short-form clips from your take these short-form clips from your take these short-form clips from your sermons as piece of content that your sermons as piece of content that your sermons as piece of content that your your pastors your your speaking team is your pastors your your speaking team is your pastors your your speaking team is creating every week, chop it up and post creating every week, chop it up and post creating every week, chop it up and post it on on social. And isn't that such it on on social. And isn't that such it on on social. And isn't that such great insight that you don't always have great insight that you don't always have great insight that you don't always have to be looking for the main point of the to be looking for the main point of the to be looking for the main point of the sermon to point to to post on social, sermon to point to to post on social, sermon to point to to post on social, but looking for that universal pain but looking for that universal pain but looking for that universal pain point, that universal touchstone, the point, that universal touchstone, the point, that universal touchstone, the intersection between faith and culture, intersection between faith and culture, intersection between faith and culture, that moment that may or may not be that moment that may or may not be that moment that may or may not be scripted, that may or may not be the scripted, that may or may not be the scripted, that may or may not be the main point of the message, but you know main point of the message, but you know main point of the message, but you know is going to intersect with the most is going to intersect with the most is going to intersect with the most lives on social. And so your local lives on social. And so your local lives on social. And so your local community is getting fed, they're community is getting fed, they're community is getting fed, they're getting the whole sermon because they getting the whole sermon because they getting the whole sermon because they sat there, they watched it online, but sat there, they watched it online, but sat there, they watched it online, but the online community, the the rest of the online community, the the rest of the online community, the the rest of the the reachable world on TikTok um are the the reachable world on TikTok um are the the reachable world on TikTok um are going through all this stuff and so going through all this stuff and so going through all this stuff and so reaching them just for a moment with reaching them just for a moment with reaching them just for a moment with that universal pain point while also that universal pain point while also that universal pain point while also leading them into a next step, a leading them into a next step, a leading them into a next step, a conversation about Jesus. Um that's just conversation about Jesus. Um that's just conversation about Jesus. Um that's just such great insight and strategy for such great insight and strategy for such great insight and strategy for folks who are looking to to find that folks who are looking to to find that folks who are looking to to find that that piece to chop up in a sermon to that piece to chop up in a sermon to that piece to chop up in a sermon to post on social. It doesn't always have post on social. It doesn't always have post on social. It doesn't always have to be the main point of the sermon, but to be the main point of the sermon, but to be the main point of the sermon, but it it can be something that is universal it it can be something that is universal it it can be something that is universal universally applicable to the audience universally applicable to the audience universally applicable to the audience that you're posting to.

that you're posting to. that you're posting to. He- here Okay, here's why I think that's He- here Okay, here's why I think that's He- here Okay, here's why I think that's super important and worth emphasizing, super important and worth emphasizing, super important and worth emphasizing, if you don't mind, Crystal. Just a brief if you don't mind, Crystal. Just a brief if you don't mind, Crystal. Just a brief story time with Brady here. story time with Brady here. story time with Brady here. That has a point, I promise. So I've That has a point, I promise. So I've That has a point, I promise. So I've recently begun um like doing some biking recently begun um like doing some biking recently begun um like doing some biking in my basement. So I got a stationary in my basement. So I got a stationary in my basement. So I got a stationary bike. bike. bike. Yeah, it's new. Yeah, it's new. Yeah, it's new. Okay. Well, it's all about No, no, Okay. Well, it's all about No, no, Okay. Well, it's all about No, no, that's a different thing. Okay, we'll that's a different thing. Okay, we'll that's a different thing. Okay, we'll talk about that in a minute. talk about that in a minute. talk about that in a minute. So I'm doing this biking in my basement. So I'm doing this biking in my basement. So I'm doing this biking in my basement. Just as a new way of of doing cardio. Just as a new way of of doing cardio. Just as a new way of of doing cardio. Now I go for daily walks for about 40 Now I go for daily walks for about 40 Now I go for daily walks for about 40 minutes a day. And when I walk, I listen minutes a day. And when I walk, I listen minutes a day. And when I walk, I listen to audiobooks. to audiobooks. to audiobooks. I don't want to listen to more I don't want to listen to more I don't want to listen to more audiobooks while I'm riding the bike. So audiobooks while I'm riding the bike. So audiobooks while I'm riding the bike. So what I began doing is watching through what I began doing is watching through what I began doing is watching through movies that like movies that like movies that like everyone references or you're supposed everyone references or you're supposed everyone references or you're supposed to watch but I've never seen. So one of to watch but I've never seen. So one of to watch but I've never seen. So one of the movies I recently watched was uh the movies I recently watched was uh the movies I recently watched was uh Training Day with Denzel Washington uh Training Day with Denzel Washington uh Training Day with Denzel Washington uh and uh Ethan Hawke. and uh Ethan Hawke. and uh Ethan Hawke. And Did I get Denzel's last name wrong? Did I get Denzel's last name wrong? No. No, no. Okay, sorry. I was I was No. No, no. Okay, sorry. I was I was No. No, no. Okay, sorry. I was I was trying to remember Ethan Hawke's last trying to remember Ethan Hawke's last trying to remember Ethan Hawke's last name. I just Did I say like Denzel Jones name. I just Did I say like Denzel Jones name. I just Did I say like Denzel Jones or something silly? I'm sorry. I usually or something silly? I'm sorry. I usually or something silly? I'm sorry. I usually just say Denzel. Yeah. Cuz you're just say Denzel. Yeah. Cuz you're just say Denzel. Yeah. Cuz you're buddies. Denzel You know, me and Denzel.

buddies. Denzel You know, me and Denzel. buddies. Denzel You know, me and Denzel. So, I'm watching Training Day. And you So, I'm watching Training Day. And you So, I'm watching Training Day. And you know, so there's this famous moment in know, so there's this famous moment in know, so there's this famous moment in Training Day, the like, you know, the Training Day, the like, you know, the Training Day, the like, you know, the iconic line where Denzel's like, "Hey, iconic line where Denzel's like, "Hey, iconic line where Denzel's like, "Hey, you know, King Kong ain't got nothing on you know, King Kong ain't got nothing on you know, King Kong ain't got nothing on me." And it's Well, it's slightly edited me." And it's Well, it's slightly edited me." And it's Well, it's slightly edited for this podcast. And I was listening to for this podcast. And I was listening to for this podcast. And I was listening to a podcast reaction about this movie. And a podcast reaction about this movie. And a podcast reaction about this movie. And they said that was an improvised line. they said that was an improvised line. they said that was an improvised line. So, the most iconic moment from what So, the most iconic moment from what So, the most iconic moment from what many consider to be Denzel's greatest many consider to be Denzel's greatest many consider to be Denzel's greatest role of for which he won the Oscar was role of for which he won the Oscar was role of for which he won the Oscar was an improvised line. One of our great an improvised line. One of our great an improvised line. One of our great actors, actors, actors, the best moment was improvised. the best moment was improvised. the best moment was improvised. Right. Right. Right. And I was thinking about that. And I was And I was thinking about that. And I was And I was thinking about that. And I was like, like, like, how many I Improvisation is actually a how many I Improvisation is actually a how many I Improvisation is actually a big part of movie directing, which I big part of movie directing, which I big part of movie directing, which I actually find curious. Like, the best actually find curious. Like, the best actually find curious. Like, the best actors in the world, you think that they actors in the world, you think that they actors in the world, you think that they could deliver any line and make it seem could deliver any line and make it seem could deliver any line and make it seem like it's organic. And yet, sometimes, like it's organic. And yet, sometimes, like it's organic. And yet, sometimes, often times, often times, often times, the best parts are the ones that just the best parts are the ones that just the best parts are the ones that just happen off the cuff. And I think the happen off the cuff. And I think the happen off the cuff. And I think the same is true for sermons. You have this same is true for sermons. You have this same is true for sermons. You have this sermon notes and this outline. And yet, sermon notes and this outline. And yet, sermon notes and this outline. And yet, in the moment, you decide, "You know in the moment, you decide, "You know in the moment, you decide, "You know what? I'm going to mention something what? I'm going to mention something what? I'm going to mention something here right now." It's the same with the here right now." It's the same with the here right now." It's the same with the podcast. Sometimes we try to like podcast. Sometimes we try to like podcast. Sometimes we try to like prepare stuff. And it's always when Alex prepare stuff. And it's always when Alex prepare stuff. And it's always when Alex and I are just like going back and forth and I are just like going back and forth and I are just like going back and forth off the dome, that's when the best stuff off the dome, that's when the best stuff off the dome, that's when the best stuff comes out. And so, I think it's it's comes out. And so, I think it's it's comes out. And so, I think it's it's it's not just like worthwhile looking it's not just like worthwhile looking it's not just like worthwhile looking for that concept. But, I would I would for that concept. But, I would I would for that concept. But, I would I would say say say you'll often find the best stuff when you'll often find the best stuff when you'll often find the best stuff when you're looking for that kind of you're looking for that kind of you're looking for that kind of off-the-dome unscripted parts. Your Your off-the-dome unscripted parts. Your Your off-the-dome unscripted parts. Your Your thoughts, Crystal? And thank you for thoughts, Crystal? And thank you for thoughts, Crystal? And thank you for listening to story time with Brady as we listening to story time with Brady as we listening to story time with Brady as we interview you.

interview you. interview you. So, I enjoyed it. That's good. I think So, I enjoyed it. That's good. I think So, I enjoyed it. That's good. I think that's true. I have found that our when that's true. I have found that our when that's true. I have found that our when our pastors are the most passionate on our pastors are the most passionate on our pastors are the most passionate on stage, you know, when they're getting stage, you know, when they're getting stage, you know, when they're getting the most excited, those are the parts the most excited, those are the parts the most excited, those are the parts that people that people that people gravitate towards the most. And usually gravitate towards the most. And usually gravitate towards the most. And usually it is an improvised point because they it is an improvised point because they it is an improvised point because they find that it stirred, you know, more find that it stirred, you know, more find that it stirred, you know, more from within, from something that's on from within, from something that's on from within, from something that's on their mind and their heart, than their mind and their heart, than their mind and their heart, than something that was planned ahead. And I something that was planned ahead. And I something that was planned ahead. And I think that that's also when we're most think that that's also when we're most think that that's also when we're most vulnerable. So, um you know, when it is vulnerable. So, um you know, when it is vulnerable. So, um you know, when it is unscripted, and I think people really unscripted, and I think people really unscripted, and I think people really connect with vulnerability and connect with vulnerability and connect with vulnerability and authenticity. And so, I think that's authenticity. And so, I think that's authenticity. And so, I think that's what those moments carry that a scripted what those moments carry that a scripted what those moments carry that a scripted moment, even no matter how well planned moment, even no matter how well planned moment, even no matter how well planned it is, you know, could um you can't it is, you know, could um you can't it is, you know, could um you can't fabricate it. fabricate it. fabricate it. And this is another reason why I think And this is another reason why I think And this is another reason why I think social sermons work so well social sermons work so well social sermons work so well on social media platforms. And again, on social media platforms. And again, on social media platforms. And again, unique advantage for churches, what do unique advantage for churches, what do unique advantage for churches, what do most social media posts look like on most social media posts look like on most social media posts look like on social? It's like a person talking to social? It's like a person talking to social? It's like a person talking to the camera. the camera. the camera. Some of the content that does the best Some of the content that does the best Some of the content that does the best on social is like, oh, person on the on social is like, oh, person on the on social is like, oh, person on the street interviewing someone else.

street interviewing someone else. street interviewing someone else. Because you feel like you're a part of Because you feel like you're a part of Because you feel like you're a part of an unscripted, non-staged moment. an unscripted, non-staged moment. an unscripted, non-staged moment. Yeah. Yeah. Yeah. And that's what you get with a sermon And that's what you get with a sermon And that's what you get with a sermon that's recorded because you realize, oh, that's recorded because you realize, oh, that's recorded because you realize, oh, I have this unique point of view where I have this unique point of view where I have this unique point of view where I'm a fly on the wall to a live event. I'm a fly on the wall to a live event. I'm a fly on the wall to a live event. And it feels more relatable, it feels And it feels more relatable, it feels And it feels more relatable, it feels more organic, and and something that's more organic, and and something that's more organic, and and something that's accessible because you don't feel like accessible because you don't feel like accessible because you don't feel like you're part of something that's staged, you're part of something that's staged, you're part of something that's staged, that's trying to like manipulate you or that's trying to like manipulate you or that's trying to like manipulate you or force you into one direction, which is force you into one direction, which is force you into one direction, which is also why we tell churches, and I'm glad also why we tell churches, and I'm glad also why we tell churches, and I'm glad you got you model this exceptionally you got you model this exceptionally you got you model this exceptionally well at at one church, Crystal. You're well at at one church, Crystal. You're well at at one church, Crystal. You're not like dressing up the content. You're not like dressing up the content. You're not like dressing up the content. You're not adding that backing track, you're not adding that backing track, you're not adding that backing track, you're not like adding a bunch of textures and not like adding a bunch of textures and not like adding a bunch of textures and overlays and fancy transitions because overlays and fancy transitions because overlays and fancy transitions because like that almost strips it of that kind like that almost strips it of that kind like that almost strips it of that kind of organic feeling that is what makes it of organic feeling that is what makes it of organic feeling that is what makes it so great. What you do do though so great. What you do do though so great. What you do do though that we have long been advocates for that we have long been advocates for that we have long been advocates for is within maybe the first three or four is within maybe the first three or four is within maybe the first three or four seconds of the the vertical video, seconds of the the vertical video, seconds of the the vertical video, there's a pause, and there is a there's a pause, and there is a there's a pause, and there is a voiceover voiceover voiceover sharing the hook to kind of sharing the hook to kind of sharing the hook to kind of contextualize this next 30 to 60 seconds contextualize this next 30 to 60 seconds contextualize this next 30 to 60 seconds within a much, much greater talk. So, within a much, much greater talk. So, within a much, much greater talk. So, I'd love to hear I know I have my I'd love to hear I know I have my I'd love to hear I know I have my approach to this, Crystal. What is your approach to this, Crystal. What is your approach to this, Crystal. What is your approach to injecting these hooks? Why approach to injecting these hooks? Why approach to injecting these hooks? Why are you doing it? Do you ever consider are you doing it? Do you ever consider are you doing it? Do you ever consider not doing it? And how are you writing not doing it? And how are you writing not doing it? And how are you writing them?

them? them? Yeah, um so I think for us we always Yeah, um so I think for us we always Yeah, um so I think for us we always like to start with almost like what you like to start with almost like what you like to start with almost like what you would consider to be the we we will would consider to be the we we will would consider to be the we we will usually start with the strongest line usually start with the strongest line usually start with the strongest line which some people will save for the end, which some people will save for the end, which some people will save for the end, right? As a concluding line, but we like right? As a concluding line, but we like right? As a concluding line, but we like to take that last line the ending point to take that last line the ending point to take that last line the ending point the real like punch and put that at the the real like punch and put that at the the real like punch and put that at the beginning because you've got to grab beginning because you've got to grab beginning because you've got to grab people within those first few seconds or people within those first few seconds or people within those first few seconds or it doesn't matter what you have to say it doesn't matter what you have to say it doesn't matter what you have to say at the end of your 60-second clip. So at the end of your 60-second clip. So at the end of your 60-second clip. So we'll usually move the last sentence we'll usually move the last sentence we'll usually move the last sentence they say to the front and then they say to the front and then they say to the front and then there's not always you know they don't there's not always you know they don't there's not always you know they don't always say here is a practical way to always say here is a practical way to always say here is a practical way to you know guide your child lovingly and you know guide your child lovingly and you know guide your child lovingly and gently. So so that's an opportunity and gently. So so that's an opportunity and gently. So so that's an opportunity and that's something we saw being done you that's something we saw being done you that's something we saw being done you know on Tik Tok know on Tik Tok know on Tik Tok like regularly content creators would like regularly content creators would like regularly content creators would kind of use that format and that's where kind of use that format and that's where kind of use that format and that's where we we just were like that works for us we we just were like that works for us we we just were like that works for us we should try that and we should try that and we should try that and originally we would we were using that originally we would we were using that originally we would we were using that format only on Tik Tok and keeping format only on Tik Tok and keeping format only on Tik Tok and keeping Facebook and Instagram the same and at Facebook and Instagram the same and at Facebook and Instagram the same and at that point we might have still been that point we might have still been that point we might have still been doing horizontal videos but on Tik Tok doing horizontal videos but on Tik Tok doing horizontal videos but on Tik Tok we would do it a little differently we would do it a little differently we would do it a little differently and now now we do it all the same and we and now now we do it all the same and we and now now we do it all the same and we do it based on that Tik Tok model but do it based on that Tik Tok model but do it based on that Tik Tok model but that was an edit that we would even like that was an edit that we would even like that was an edit that we would even like I would go into the Tik Tok app and edit I would go into the Tik Tok app and edit I would go into the Tik Tok app and edit it there and use their voice over it there and use their voice over it there and use their voice over feature and now you know we use you feature and now you know we use you feature and now you know we use you recommended a few apps and that's what recommended a few apps and that's what recommended a few apps and that's what we use now after you um showed us that

we use now after you um showed us that we use now after you um showed us that or you know kind of showed a tutorial on or you know kind of showed a tutorial on or you know kind of showed a tutorial on that model and so we've kind of taken that model and so we've kind of taken that model and so we've kind of taken that we weren't doing it on Instagram that we weren't doing it on Instagram that we weren't doing it on Instagram but I did see your content on that and but I did see your content on that and but I did see your content on that and so we started taking that to our other so we started taking that to our other so we started taking that to our other platforms but yeah I think it's just platforms but yeah I think it's just platforms but yeah I think it's just kind of I know in college I remember one kind of I know in college I remember one kind of I know in college I remember one of my professors told us that to write a of my professors told us that to write a of my professors told us that to write a really good paper you want to write the really good paper you want to write the really good paper you want to write the whole paper and then take your last whole paper and then take your last whole paper and then take your last paragraph and then make it your first paragraph and then make it your first paragraph and then make it your first paragraph and rewrite the whole thing. paragraph and rewrite the whole thing. paragraph and rewrite the whole thing. And that's kind of like the model we use And that's kind of like the model we use And that's kind of like the model we use when we think about it that way. We just when we think about it that way. We just when we think about it that way. We just take their usually one of the last take their usually one of the last take their usually one of the last things they say, put that at the front things they say, put that at the front things they say, put that at the front because that's really the point you're because that's really the point you're because that's really the point you're trying to get across. trying to get across. trying to get across. And that's such good affirmation to hear And that's such good affirmation to hear And that's such good affirmation to hear because we've seen that that template because we've seen that that template because we've seen that that template that social template work on TikTok as a that social template work on TikTok as a that social template work on TikTok as a short-form video for for so long. You've short-form video for for so long. You've short-form video for for so long. You've been riding the success of that type of been riding the success of that type of been riding the success of that type of content. We mentioned it earlier, you content. We mentioned it earlier, you content. We mentioned it earlier, you have almost 300,000 followers on TikTok. have almost 300,000 followers on TikTok. have almost 300,000 followers on TikTok. But you kind of alluded to it there for But you kind of alluded to it there for But you kind of alluded to it there for a moment. a moment. a moment. Your Instagram account Your Instagram account Your Instagram account uh 3 months ago uh 3 months ago uh 3 months ago only had about 6,000 followers. only had about 6,000 followers. only had about 6,000 followers. Now today, over 90,000 followers. So, I Now today, over 90,000 followers. So, I Now today, over 90,000 followers. So, I was wondering, I wanted to know like can was wondering, I wanted to know like can was wondering, I wanted to know like can you point to a moment in time or a you point to a moment in time or a you point to a moment in time or a change in in strategy that has change in in strategy that has change in in strategy that has contributed to that rapid growth over contributed to that rapid growth over contributed to that rapid growth over the last 3 months? Yeah, everyone wants the last 3 months? Yeah, everyone wants the last 3 months? Yeah, everyone wants to know Crystal, like what's the secret to know Crystal, like what's the secret to know Crystal, like what's the secret to 1,000 new followers per day? Yes. I I to 1,000 new followers per day? Yes. I I to 1,000 new followers per day? Yes. I I would be would be would be into that personally. So, yeah, if I'm into that personally. So, yeah, if I'm into that personally. So, yeah, if I'm going to write it down, so you let us going to write it down, so you let us going to write it down, so you let us know.

know. know. Yeah, of course. Yeah, of course. Yeah, of course. Um it's all God. Um it's all God. Um it's all God. Okay. Okay. Okay. Okay, got you. Okay, got you. Okay, got you. God did. God did. God did. May Jesus Duke you. That Yeah, because May Jesus Duke you. That Yeah, because May Jesus Duke you. That Yeah, because there's not really a strategy that I can there's not really a strategy that I can there's not really a strategy that I can point to. I mean, we've been consistent. point to. I mean, we've been consistent. point to. I mean, we've been consistent. Um we've been doing, you know, those Um we've been doing, you know, those Um we've been doing, you know, those videos. We have adjusted the way we're videos. We have adjusted the way we're videos. We have adjusted the way we're doing it for doing it for doing it for probably 6 months now. We kind of probably 6 months now. We kind of probably 6 months now. We kind of changed the way we were doing it, but um changed the way we were doing it, but um changed the way we were doing it, but um it's all still that same, you know, it's all still that same, you know, it's all still that same, you know, Sunday Rewind format. And it was really Sunday Rewind format. And it was really Sunday Rewind format. And it was really just one video of uh Pastor Brian just one video of uh Pastor Brian just one video of uh Pastor Brian talking about parenting that I think talking about parenting that I think talking about parenting that I think it's at at 18 million views now. It was it's at at 18 million views now. It was it's at at 18 million views now. It was truly that one video that got us tens of truly that one video that got us tens of truly that one video that got us tens of thousands of followers. And from there, thousands of followers. And from there, thousands of followers. And from there, it's kind of been exponential. I think it's kind of been exponential. I think it's kind of been exponential. I think once you have, you know, 20, 30,000 once you have, you know, 20, 30,000 once you have, you know, 20, 30,000 followers, people are more followers, people are more followers, people are more uh easily influenced to hit that follow uh easily influenced to hit that follow uh easily influenced to hit that follow button and they kind of assume, you button and they kind of assume, you button and they kind of assume, you know, oh, you're legit. You you know, know, oh, you're legit. You you know, know, oh, you're legit. You you know, you're you have some sort of credibility you're you have some sort of credibility you're you have some sort of credibility because you have that many followers. I because you have that many followers. I because you have that many followers. I think at that point it really is just think at that point it really is just think at that point it really is just exponential. And we've had a few more exponential. And we've had a few more exponential. And we've had a few more parenting videos hit those uh million parenting videos hit those uh million parenting videos hit those uh million view marks, but view marks, but view marks, but I I really wish there were I mean, if I I really wish there were I mean, if I I really wish there were I mean, if there were a formula, we would have done there were a formula, we would have done there were a formula, we would have done it earlier, probably, but that's, you it earlier, probably, but that's, you it earlier, probably, but that's, you know, it just was one video that know, it just was one video that know, it just was one video that happened to go viral.

happened to go viral. happened to go viral. It was 6 months ago when you started It was 6 months ago when you started It was 6 months ago when you started basically publishing the same content basically publishing the same content basically publishing the same content that you were on TikTok to Instagram if that you were on TikTok to Instagram if that you were on TikTok to Instagram if it was about 6 months ago. it was about 6 months ago. it was about 6 months ago. Okay. And but previously you were kind Okay. And but previously you were kind Okay. And but previously you were kind of doing like the horizontal stuff and of doing like the horizontal stuff and of doing like the horizontal stuff and maybe not best practices for the maybe not best practices for the maybe not best practices for the platform. platform. platform. Mhm. Mhm. Mhm. Okay. Okay. So, that's interesting. So, Okay. Okay. So, that's interesting. So, Okay. Okay. So, that's interesting. So, that means that there was about 3 months that means that there was about 3 months that means that there was about 3 months where I was like, okay, we're testing where I was like, okay, we're testing where I was like, okay, we're testing out this new thing. Instagram's kind of out this new thing. Instagram's kind of out this new thing. Instagram's kind of getting a feel for this content. They're getting a feel for this content. They're getting a feel for this content. They're And then they then you get one dropped And then they then you get one dropped And then they then you get one dropped in and things go parabolic. I Okay. in and things go parabolic. I Okay. in and things go parabolic. I Okay. There is so much good content being said There is so much good content being said There is so much good content being said that everyone needs to First, the whole that everyone needs to First, the whole that everyone needs to First, the whole take the beginning punchline and putting take the beginning punchline and putting take the beginning punchline and putting it at the beginning, do that right away. it at the beginning, do that right away. it at the beginning, do that right away. Everyone listening needs to do that. Everyone listening needs to do that. Everyone listening needs to do that. That is like the best tip that has ever That is like the best tip that has ever That is like the best tip that has ever been shared in this podcast, and it been shared in this podcast, and it been shared in this podcast, and it wasn't from me or Alex. So, write it wasn't from me or Alex. So, write it wasn't from me or Alex. So, write it down and start doing it. down and start doing it. down and start doing it. Praise God for you, Crystal. Thank you Praise God for you, Crystal. Thank you Praise God for you, Crystal. Thank you for walking in your calling. for walking in your calling. for walking in your calling. The second The second The second All it took was one video to start this All it took was one video to start this All it took was one video to start this whole thing. This is the new era of whole thing. This is the new era of whole thing. This is the new era of social media that is so advantageous to social media that is so advantageous to social media that is so advantageous to smaller creators.

smaller creators. smaller creators. Now, Now, Now, One Church is no longer a smaller One Church is no longer a smaller One Church is no longer a smaller creator, but they were when they started creator, but they were when they started creator, but they were when they started on TikTok, and they were when they on TikTok, and they were when they on TikTok, and they were when they started on Instagram. 3 years ago on started on Instagram. 3 years ago on started on Instagram. 3 years ago on TikTok, they start getting TikTok, they start getting TikTok, they start getting massive traction. Why? Well, because massive traction. Why? Well, because massive traction. Why? Well, because TikTok was new, and it was easier to TikTok was new, and it was easier to TikTok was new, and it was easier to gain traction then. Now, the Instagram gain traction then. Now, the Instagram gain traction then. Now, the Instagram Reels algorithm is like how TikTok was a Reels algorithm is like how TikTok was a Reels algorithm is like how TikTok was a few years ago. We've doubled in size few years ago. We've doubled in size few years ago. We've doubled in size this year on Instagram, which is this year on Instagram, which is this year on Instagram, which is embarrassing compared to what they've embarrassing compared to what they've embarrassing compared to what they've done, because that one video is what done, because that one video is what done, because that one video is what catapulted them and now you've been catapulted them and now you've been catapulted them and now you've been piggybacking on the back of it. piggybacking on the back of it. piggybacking on the back of it. Think about your in-person services. You Think about your in-person services. You Think about your in-person services. You have Christmas, you have Easter. Ton of have Christmas, you have Easter. Ton of have Christmas, you have Easter. Ton of people come. It's exciting. The next people come. It's exciting. The next people come. It's exciting. The next week almost always back to normal. What week almost always back to normal. What week almost always back to normal. What Crystal just described is how social and Crystal just described is how social and Crystal just described is how social and online are unique in that respect. You online are unique in that respect. You online are unique in that respect. You can have a post go really big, can have a post go really big, can have a post go really big, a bunch of new followers join you from a bunch of new followers join you from a bunch of new followers join you from that and you then from there set a new that and you then from there set a new that and you then from there set a new baseline. And then next week you're not baseline. And then next week you're not baseline. And then next week you're not back to normal. You've set this new back to normal. You've set this new back to normal. You've set this new baseline and you go up from there and it baseline and you go up from there and it baseline and you go up from there and it becomes this whole like, well, once becomes this whole like, well, once becomes this whole like, well, once we're this big it's easier for people to we're this big it's easier for people to we're this big it's easier for people to follow us. And if you're a smaller follow us. And if you're a smaller follow us. And if you're a smaller creator, you're like, well, how do I get creator, you're like, well, how do I get creator, you're like, well, how do I get that big?

that big? that big? It's amazing. All it takes is one video. It's amazing. All it takes is one video. It's amazing. All it takes is one video. You You used to be like, hey, in 10 You You used to be like, hey, in 10 You You used to be like, hey, in 10 years maybe you'll be able to like, you years maybe you'll be able to like, you years maybe you'll be able to like, you know, build a following like that. Now, know, build a following like that. Now, know, build a following like that. Now, all it takes is one video and it doesn't all it takes is one video and it doesn't all it takes is one video and it doesn't have to be this big, right? Like I was have to be this big, right? Like I was have to be this big, right? Like I was speaking with a a church speaking with a a church speaking with a a church yesterday and their church of 200 and yesterday and their church of 200 and yesterday and their church of 200 and they had a video for them and it got they had a video for them and it got they had a video for them and it got 2,000 views on YouTube Shorts and 2,000 views on YouTube Shorts and 2,000 views on YouTube Shorts and normally they get 200. And then they had normally they get 200. And then they had normally they get 200. And then they had one that got like 8,000 views on one that got like 8,000 views on one that got like 8,000 views on Facebook Reels and he's like, and then I Facebook Reels and he's like, and then I Facebook Reels and he's like, and then I went to my work cuz I'm a bi-vocational went to my work cuz I'm a bi-vocational went to my work cuz I'm a bi-vocational pastor and the person that I work with, pastor and the person that I work with, pastor and the person that I work with, I see them once a month. They came up to I see them once a month. They came up to I see them once a month. They came up to me and they're like, are you a pastor? me and they're like, are you a pastor? me and they're like, are you a pastor? And he's like, yeah. He's like, I saw And he's like, yeah. He's like, I saw And he's like, yeah. He's like, I saw you on my TikTok feed. Then he went to you on my TikTok feed. Then he went to you on my TikTok feed. Then he went to go get groceries later that week and he go get groceries later that week and he go get groceries later that week and he did a grocery pickup service and the did a grocery pickup service and the did a grocery pickup service and the person that was getting the groceries person that was getting the groceries person that was getting the groceries handed them to him like, hey, are you a handed them to him like, hey, are you a handed them to him like, hey, are you a pastor? pastor? pastor? I saw you on TikTok. My wife and I are I saw you on TikTok. My wife and I are I saw you on TikTok. My wife and I are new to this area. We're looking for a new to this area. We're looking for a new to this area. We're looking for a church. We're going to check yours out. church. We're going to check yours out. church. We're going to check yours out. So that's a smaller church that viral So that's a smaller church that viral So that's a smaller church that viral for them, it doesn't need to be I mean, for them, it doesn't need to be I mean, for them, it doesn't need to be I mean, definitively viral the way that one definitively viral the way that one definitively viral the way that one church keeps going. Okay, so here's my church keeps going. Okay, so here's my church keeps going. Okay, so here's my question. I just wanted to summarize all question. I just wanted to summarize all question. I just wanted to summarize all those points because I don't want anyone those points because I don't want anyone those points because I don't want anyone to miss them. to miss them. to miss them. You have this parenting content. I want You have this parenting content. I want You have this parenting content. I want to get back to that for a moment. My to get back to that for a moment. My to get back to that for a moment. My question is, question is, question is, was was was Crystal and Brian or Crystal and Brian, Crystal and Brian or Crystal and Brian, Crystal and Brian or Crystal and Brian, were they always talking about parenting were they always talking about parenting were they always talking about parenting content or did that kind of take off and content or did that kind of take off and content or did that kind of take off and it becomes kind of this feedback loop it becomes kind of this feedback loop it becomes kind of this feedback loop cuz what we do see sometimes with cuz what we do see sometimes with cuz what we do see sometimes with pastors and and they've been up front pastors and and they've been up front pastors and and they've been up front with this like, hey, once I see kind of with this like, hey, once I see kind of with this like, hey, once I see kind of content that goes well, I can tell, oh, content that goes well, I can tell, oh, content that goes well, I can tell, oh, this is like the type of content that this is like the type of content that this is like the type of content that people are resonating with and and and people are resonating with and and and people are resonating with and and and that means that our church and our that means that our church and our that means that our church and our unique DNA is influencing people and unique DNA is influencing people and unique DNA is influencing people and speaking to them in this vertical.

speaking to them in this vertical. speaking to them in this vertical. Because it's great to be known for Because it's great to be known for Because it's great to be known for something. It's okay to go back to the something. It's okay to go back to the something. It's okay to go back to the well with parenting again and again and well with parenting again and again and well with parenting again and again and again because people followed you for again because people followed you for again because people followed you for the first time because of that content. the first time because of that content. the first time because of that content. So when they see it again, they're like, So when they see it again, they're like, So when they see it again, they're like, great, I need more of this. And that's a great, I need more of this. And that's a great, I need more of this. And that's a good thing. So good thing. So good thing. So is it just this is how the DNA of the is it just this is how the DNA of the is it just this is how the DNA of the church has always been or was it kind of church has always been or was it kind of church has always been or was it kind of like, hey, there's this feedback loop like, hey, there's this feedback loop like, hey, there's this feedback loop here. Maybe this is like input from the here. Maybe this is like input from the here. Maybe this is like input from the audience. Maybe we should double down on audience. Maybe we should double down on audience. Maybe we should double down on this content. this content. this content. Um, yeah, I think Um, yeah, I think Um, yeah, I think no, they've always talked about no, they've always talked about no, they've always talked about parenting. They've always talked about parenting. They've always talked about parenting. They've always talked about the very practical applications of faith the very practical applications of faith the very practical applications of faith and um, you know, Christianity and your and um, you know, Christianity and your and um, you know, Christianity and your belief system, but I think I think the belief system, but I think I think the belief system, but I think I think the feedback loop has been more so for our feedback loop has been more so for our feedback loop has been more so for our creative team, you know, like knowing creative team, you know, like knowing creative team, you know, like knowing which clips to take and knowing what which clips to take and knowing what which clips to take and knowing what people are receptive to and what people people are receptive to and what people people are receptive to and what people like to engage with. Um, it makes sense like to engage with. Um, it makes sense like to engage with. Um, it makes sense that the most practical, um, universal that the most practical, um, universal that the most practical, um, universal kind of topic would be the most, um, you kind of topic would be the most, um, you kind of topic would be the most, um, you know, engaged and the most viewed on our know, engaged and the most viewed on our know, engaged and the most viewed on our social media platforms, but really I social media platforms, but really I social media platforms, but really I think that's been more so the feedback think that's been more so the feedback think that's been more so the feedback loop within our team of we know people loop within our team of we know people loop within our team of we know people will engage, you know, now when we hear will engage, you know, now when we hear will engage, you know, now when we hear them going to that practical application them going to that practical application them going to that practical application point of the message. Now when we hear point of the message. Now when we hear point of the message. Now when we hear them mention a parenting tip or, you them mention a parenting tip or, you them mention a parenting tip or, you know, an insight into, um, know, an insight into, um, know, an insight into, um, dealing with teenagers or, you know, dealing with teenagers or, you know, dealing with teenagers or, you know, anything like that. Now we we're more anything like that. Now we we're more anything like that. Now we we're more attentive to it, I think. But they've attentive to it, I think. But they've attentive to it, I think. But they've always been sort of, um, having that always been sort of, um, having that always been sort of, um, having that conversation and talking to our conversation and talking to our conversation and talking to our community about those topics. It's just

community about those topics. It's just community about those topics. It's just now that we kind of know like this is now that we kind of know like this is now that we kind of know like this is the clip to grab. Mhm. the clip to grab. Mhm. the clip to grab. Mhm. Yeah, and and for everyone listening, Yeah, and and for everyone listening, Yeah, and and for everyone listening, this feedback loop is one of the reasons this feedback loop is one of the reasons this feedback loop is one of the reasons we always say to churches like be we always say to churches like be we always say to churches like be publishing. No weeks off. Stay in the publishing. No weeks off. Stay in the publishing. No weeks off. Stay in the trenches because it it what's amazing trenches because it it what's amazing trenches because it it what's amazing about social is it gives you this about social is it gives you this about social is it gives you this feedback via feedback via feedback via unemotional metrics that are incredibly unemotional metrics that are incredibly unemotional metrics that are incredibly valuable. You know, we've been valuable. You know, we've been valuable. You know, we've been publishing for 10 years and if you look publishing for 10 years and if you look publishing for 10 years and if you look now, our content is supremely better now, our content is supremely better now, our content is supremely better than it was 10 years ago than it was 10 years ago than it was 10 years ago largely in part because we get to see on largely in part because we get to see on largely in part because we get to see on all these platforms what people are all these platforms what people are all these platforms what people are resonating with and how they are taking resonating with and how they are taking resonating with and how they are taking our content, what they're like, you our content, what they're like, you our content, what they're like, you know, really grabbing onto. And it know, really grabbing onto. And it know, really grabbing onto. And it sometimes can be a balance because you sometimes can be a balance because you sometimes can be a balance because you don't want to only create content that don't want to only create content that don't want to only create content that people like and you will kind of go to people like and you will kind of go to people like and you will kind of go to the lowest common denominator on social the lowest common denominator on social the lowest common denominator on social because it will index for, you know, because it will index for, you know, because it will index for, you know, outrage and things like, you know, it's outrage and things like, you know, it's outrage and things like, you know, it's it's not about only views, it's about it's not about only views, it's about it's not about only views, it's about things that drive traction and views and things that drive traction and views and things that drive traction and views and engagement aligned with your mission. engagement aligned with your mission. engagement aligned with your mission. And that's probably one part that we And that's probably one part that we And that's probably one part that we skipped over, Crystal. What is your skipped over, Crystal. What is your skipped over, Crystal. What is your church's mission or objective for church's mission or objective for church's mission or objective for social? Before it became this big part social? Before it became this big part social? Before it became this big part of what the creative team is doing, it of what the creative team is doing, it of what the creative team is doing, it was kind of just like what all of our was kind of just like what all of our was kind of just like what all of our churches do, right? I we probably should churches do, right? I we probably should churches do, right? I we probably should figure out social. So, what was the figure out social. So, what was the figure out social. So, what was the impetus and the motivation behind it impetus and the motivation behind it impetus and the motivation behind it back then?

back then? back then? Yeah, I think um once I took over um our Yeah, I think um once I took over um our Yeah, I think um once I took over um our social media, I I'm I'm pretty sure it social media, I I'm I'm pretty sure it social media, I I'm I'm pretty sure it was a tip from you that said, you know, was a tip from you that said, you know, was a tip from you that said, you know, don't use social media to point people don't use social media to point people don't use social media to point people to your church, but just use it to do to your church, but just use it to do to your church, but just use it to do what your church does. So, as a church, what your church does. So, as a church, what your church does. So, as a church, our mission is, you know, to create an our mission is, you know, to create an our mission is, you know, to create an environment for people to encounter environment for people to encounter environment for people to encounter Jesus and to take steps in their faith Jesus and to take steps in their faith Jesus and to take steps in their faith journey that you know, help them find journey that you know, help them find journey that you know, help them find their purpose and impact their world. their purpose and impact their world. their purpose and impact their world. And so, with that, that's the same And so, with that, that's the same And so, with that, that's the same mission for our church is the mission mission for our church is the mission mission for our church is the mission for our so our social media. So, that is for our so our social media. So, that is for our so our social media. So, that is to, you know, create spaces for people to, you know, create spaces for people to, you know, create spaces for people to encounter Jesus and, you know, those to encounter Jesus and, you know, those to encounter Jesus and, you know, those videos go viral, but we see, I mean, videos go viral, but we see, I mean, videos go viral, but we see, I mean, you'll see plenty of appeals to sign up you'll see plenty of appeals to sign up you'll see plenty of appeals to sign up for baptism and we did a 21 days of for baptism and we did a 21 days of for baptism and we did a 21 days of prayer post and those didn't get as much prayer post and those didn't get as much prayer post and those didn't get as much engagement or as many likes, but our engagement or as many likes, but our engagement or as many likes, but our mission remains the same. And so, while mission remains the same. And so, while mission remains the same. And so, while those don't get all the same engagement, those don't get all the same engagement, those don't get all the same engagement, we have a much smaller faith community we have a much smaller faith community we have a much smaller faith community here to serve. And that remains, you here to serve. And that remains, you here to serve. And that remains, you know, our main objective. And so, know, our main objective. And so, know, our main objective. And so, um online, we do want to create um online, we do want to create um online, we do want to create environments where we build and environments where we build and environments where we build and encounter Jesus. We can't take them encounter Jesus. We can't take them encounter Jesus. We can't take them through that same journey that we can through that same journey that we can through that same journey that we can when people show up in person. Um when people show up in person. Um when people show up in person. Um our hope is that, you know, through our hope is that, you know, through our hope is that, you know, through gaining followers, more people in our gaining followers, more people in our gaining followers, more people in our community will find us, will find us community will find us, will find us community will find us, will find us credible, will be encouraged to walk credible, will be encouraged to walk credible, will be encouraged to walk into those doors and start their into those doors and start their into those doors and start their journey. But, um yeah, so the same it's journey. But, um yeah, so the same it's journey. But, um yeah, so the same it's the same mission as our church has, just

the same mission as our church has, just the same mission as our church has, just helping people encounter Jesus, helping helping people encounter Jesus, helping helping people encounter Jesus, helping people take next steps in their faith people take next steps in their faith people take next steps in their faith journey. journey. journey. And I'm so glad that this is where our And I'm so glad that this is where our And I'm so glad that this is where our conversation started and where it's come conversation started and where it's come conversation started and where it's come back around to, talking about real life back around to, talking about real life back around to, talking about real life change. Because we've talked a lot about change. Because we've talked a lot about change. Because we've talked a lot about growing uh how to grow a social account growing uh how to grow a social account growing uh how to grow a social account and lots of big numbers. Um but, the and lots of big numbers. Um but, the and lots of big numbers. Um but, the truth of it is, like, posting these truth of it is, like, posting these truth of it is, like, posting these videos on TikTok and Instagram and videos on TikTok and Instagram and videos on TikTok and Instagram and having the success you're having is not having the success you're having is not having the success you're having is not about having 18 million people come from about having 18 million people come from about having 18 million people come from a video to come to one church, but it's a video to come to one church, but it's a video to come to one church, but it's about reaching 18 million people with about reaching 18 million people with about reaching 18 million people with the story, the message, the hope of the story, the message, the hope of the story, the message, the hope of Jesus, and empowering them to take a Jesus, and empowering them to take a Jesus, and empowering them to take a next step probably locally where they next step probably locally where they next step probably locally where they are. And it sounds like you're doing a are. And it sounds like you're doing a are. And it sounds like you're doing a great job of that by following up with great job of that by following up with great job of that by following up with folks who reach out to you, sending them folks who reach out to you, sending them folks who reach out to you, sending them Bibles. Like, that's amazing. Um Bibles. Like, that's amazing. Um Bibles. Like, that's amazing. Um surely praying with people online, uh surely praying with people online, uh surely praying with people online, uh moderating chat streams when they tune moderating chat streams when they tune moderating chat streams when they tune into your live stream the week after into your live stream the week after into your live stream the week after you've had a viral post. Um that's why you've had a viral post. Um that's why you've had a viral post. Um that's why when we talk about growing social when we talk about growing social when we talk about growing social accounts as a church, it's not about accounts as a church, it's not about accounts as a church, it's not about growing main uh vain metrics or pumping growing main uh vain metrics or pumping growing main uh vain metrics or pumping up a pastor's ego, but this is about up a pastor's ego, but this is about up a pastor's ego, but this is about reaching the most people with what we reaching the most people with what we reaching the most people with what we believe is to be the best story ever believe is to be the best story ever believe is to be the best story ever told and empowering them to take a next told and empowering them to take a next told and empowering them to take a next step with Jesus wherever they are. So, step with Jesus wherever they are. So, step with Jesus wherever they are. So, if they are local in Texas and they walk if they are local in Texas and they walk if they are local in Texas and they walk into your church, awesome. But, if into your church, awesome. But, if into your church, awesome. But, if they're in Massachusetts or Dubai or they're in Massachusetts or Dubai or they're in Massachusetts or Dubai or Canada, empowering them also to take a Canada, empowering them also to take a Canada, empowering them also to take a next step in their faith journey with next step in their faith journey with next step in their faith journey with Jesus where they where they live. That's Jesus where they where they live. That's Jesus where they where they live. That's what this is all about and I'm I'm so what this is all about and I'm I'm so what this is all about and I'm I'm so glad. I'm so encouraged to hear that glad. I'm so encouraged to hear that glad. I'm so encouraged to hear that thread kind of woven through this entire thread kind of woven through this entire thread kind of woven through this entire conversation with you. And then there conversation with you. And then there conversation with you. And then there you go, you just reiterated it you go, you just reiterated it you go, you just reiterated it reiterated it by saying, "Our our

reiterated it by saying, "Our our reiterated it by saying, "Our our mission on social is the same it is as mission on social is the same it is as mission on social is the same it is as it is in in person." Um that that's just it is in in person." Um that that's just it is in in person." Um that that's just that's that's good news to me. I'm I'm that's that's good news to me. I'm I'm that's that's good news to me. I'm I'm really encouraged to hear that. Yeah, I think part of the tension of Yeah, I think part of the tension of doing online is that we can take you doing online is that we can take you doing online is that we can take you through that journey much more easily in through that journey much more easily in through that journey much more easily in person, right? We're not resourced or person, right? We're not resourced or person, right? We're not resourced or neither is our leadership passionate neither is our leadership passionate neither is our leadership passionate about doing, you know, online church and about doing, you know, online church and about doing, you know, online church and groups and outreach and all of that. And groups and outreach and all of that. And groups and outreach and all of that. And there are plenty of churches that do there are plenty of churches that do there are plenty of churches that do that really well. And so, um our that really well. And so, um our that really well. And so, um our communities are actually very small. Our communities are actually very small. Our communities are actually very small. Our main campus is in a town of less than main campus is in a town of less than main campus is in a town of less than 6,000. It's one of the fastest growing 6,000. It's one of the fastest growing 6,000. It's one of the fastest growing cities in Texas, but that just means it cities in Texas, but that just means it cities in Texas, but that just means it went from 1,000 to 6,000 in 5 years, you went from 1,000 to 6,000 in 5 years, you went from 1,000 to 6,000 in 5 years, you know? And so, um and then our second know? And so, um and then our second know? And so, um and then our second campus is in a city of 16,000. I guess campus is in a city of 16,000. I guess campus is in a city of 16,000. I guess town, not really city, but so even just town, not really city, but so even just town, not really city, but so even just within those two communities is 22,000 within those two communities is 22,000 within those two communities is 22,000 people. And I don't know who the other people. And I don't know who the other people. And I don't know who the other 70,000 people are, but you know, I hope 70,000 people are, but you know, I hope 70,000 people are, but you know, I hope that at least the people in our that at least the people in our that at least the people in our communities are getting plugged in and communities are getting plugged in and communities are getting plugged in and that we're gaining some sort of that we're gaining some sort of that we're gaining some sort of credibility in their eyes and hopefully credibility in their eyes and hopefully credibility in their eyes and hopefully inspiring and encouraging them to take a inspiring and encouraging them to take a inspiring and encouraging them to take a step in their faith journey.

step in their faith journey. step in their faith journey. And and that's how all of these things And and that's how all of these things And and that's how all of these things work, you know, when you start making a work, you know, when you start making a work, you know, when you start making a difference online, you are basically difference online, you are basically difference online, you are basically casting this really wide net. And only a casting this really wide net. And only a casting this really wide net. And only a certain number of people that are, you certain number of people that are, you certain number of people that are, you know, kind of being covered by that net know, kind of being covered by that net know, kind of being covered by that net that you're casting are going to be even that you're casting are going to be even that you're casting are going to be even like applicable to your local church, like applicable to your local church, like applicable to your local church, but that's still the best way to reach but that's still the best way to reach but that's still the best way to reach people in your community. Like you can people in your community. Like you can people in your community. Like you can put up a billboard and you can say like put up a billboard and you can say like put up a billboard and you can say like come to our church, but it's going to come to our church, but it's going to come to our church, but it's going to cost you a lot of money and it's going cost you a lot of money and it's going cost you a lot of money and it's going to likely be ignored. to likely be ignored. to likely be ignored. You do this on social, you cast a wide You do this on social, you cast a wide You do this on social, you cast a wide net, costs you no money to create net, costs you no money to create net, costs you no money to create content and publish it on social, the content and publish it on social, the content and publish it on social, the distribution is free, and you not only distribution is free, and you not only distribution is free, and you not only have the chance to reach people where have the chance to reach people where have the chance to reach people where they are, meet them with the gospel, they are, meet them with the gospel, they are, meet them with the gospel, meaning that there are eternal meaning that there are eternal meaning that there are eternal consequences in the best ways. You know, consequences in the best ways. You know, consequences in the best ways. You know, like if I if I told you, "Hey, like if I if I told you, "Hey, like if I if I told you, "Hey, you're going to have all these people you're going to have all these people you're going to have all these people hear the good news because of your hear the good news because of your hear the good news because of your church and you You know what? Your job church and you You know what? Your job church and you You know what? Your job is to preach the good news and you just is to preach the good news and you just is to preach the good news and you just kind of see it's like the you know, the kind of see it's like the you know, the kind of see it's like the you know, the parable of the seed planting. Hey, parable of the seed planting. Hey, parable of the seed planting. Hey, the seeds are going to be planted and the seeds are going to be planted and the seeds are going to be planted and then where they go from there and how then where they go from there and how then where they go from there and how they grow, that's up to to you know, they grow, that's up to to you know, they grow, that's up to to you know, that's up to God.

that's up to God. that's up to God. It's kind of the same thing here. You're It's kind of the same thing here. You're It's kind of the same thing here. You're preaching the good news, it's being preaching the good news, it's being preaching the good news, it's being distributed to millions of people and distributed to millions of people and distributed to millions of people and the eternal consequences of that and the the eternal consequences of that and the the eternal consequences of that and the earthly consequences of that, they'll earthly consequences of that, they'll earthly consequences of that, they'll never be known by us. But what do we never be known by us. But what do we never be known by us. But what do we say? Like we always say this. Oh, you say? Like we always say this. Oh, you say? Like we always say this. Oh, you know, if only the church was leading the know, if only the church was leading the know, if only the church was leading the way with you know, if only the church way with you know, if only the church way with you know, if only the church was Well, what if I told you that was Well, what if I told you that was Well, what if I told you that there's something that you could do that there's something that you could do that there's something that you could do that would have a positive impact on your would have a positive impact on your would have a positive impact on your local church and in no way local church and in no way local church and in no way would take away from that, but you could would take away from that, but you could would take away from that, but you could also go to the ends of the earth with also go to the ends of the earth with also go to the ends of the earth with the best news of Jesus Christ risen and the best news of Jesus Christ risen and the best news of Jesus Christ risen and resurrected and real life for every resurrected and real life for every resurrected and real life for every human on earth. You can do both and you human on earth. You can do both and you human on earth. You can do both and you don't have to decide which one or the don't have to decide which one or the don't have to decide which one or the other. One single thing with free other. One single thing with free other. One single thing with free distribution can do both and I think distribution can do both and I think distribution can do both and I think what's holding back a lot of churches is what's holding back a lot of churches is what's holding back a lot of churches is the thought, "Well, well, how will this the thought, "Well, well, how will this the thought, "Well, well, how will this affect our in-person ministry?" And and affect our in-person ministry?" And and affect our in-person ministry?" And and the truth is, like I said, we hold on to the truth is, like I said, we hold on to the truth is, like I said, we hold on to those like crossover encounters when those like crossover encounters when those like crossover encounters when they do happen to like point to, "Hey, they do happen to like point to, "Hey, they do happen to like point to, "Hey, this is making a difference." Uh but this is making a difference." Uh but this is making a difference." Uh but what we're doing right now is not what we're doing right now is not what we're doing right now is not working either. working either. working either. Like m- most churches are not reaching Like m- most churches are not reaching Like m- most churches are not reaching large groups of people and like the large groups of people and like the large groups of people and like the mailers and the billboards and what we mailers and the billboards and what we mailers and the billboards and what we were doing, you know, years ago, they were doing, you know, years ago, they were doing, you know, years ago, they were not translating to a ton of were not translating to a ton of were not translating to a ton of opportunity and a ton of real people opportunity and a ton of real people opportunity and a ton of real people being connected, but this stuff is. But being connected, but this stuff is. But being connected, but this stuff is. But let's talk about the dark side of it.

let's talk about the dark side of it. let's talk about the dark side of it. Because when you reach this many people, Because when you reach this many people, Because when you reach this many people, we talked about this uh last week with we talked about this uh last week with we talked about this uh last week with Trey uh Van Camp and his welcome video Trey uh Van Camp and his welcome video Trey uh Van Camp and his welcome video frameworks, you reach this many people frameworks, you reach this many people frameworks, you reach this many people and we talk you mentioned this earlier and we talk you mentioned this earlier and we talk you mentioned this earlier Crystal. You're you're going to get some Crystal. You're you're going to get some Crystal. You're you're going to get some comments. So, what is the strategy of comments. So, what is the strategy of comments. So, what is the strategy of One Church with comments? I I found a One Church with comments? I I found a One Church with comments? I I found a couple videos comments turned off couple videos comments turned off couple videos comments turned off entirely. I imagine that is like the entirely. I imagine that is like the entirely. I imagine that is like the extreme extreme extreme action measure that gets taken. action measure that gets taken. action measure that gets taken. What is the typical approach and how do What is the typical approach and how do What is the typical approach and how do you guys navigate those murky murky you guys navigate those murky murky you guys navigate those murky murky waters? waters? waters? Yeah, so we we always welcome Yeah, so we we always welcome Yeah, so we we always welcome disagreements. We're not we don't have a disagreements. We're not we don't have a disagreements. We're not we don't have a problem with that. What we do delete is problem with that. What we do delete is problem with that. What we do delete is anyone making anyone making anyone making hateful comments, insulting comments, or hateful comments, insulting comments, or hateful comments, insulting comments, or profane comments. That's kind of our profane comments. That's kind of our profane comments. That's kind of our standard. If if you have a point in the standard. If if you have a point in the standard. If if you have a point in the message that you disagree with, you message that you disagree with, you message that you disagree with, you know, it's it's just like our in-person know, it's it's just like our in-person know, it's it's just like our in-person community. You're free to engage in all community. You're free to engage in all community. You're free to engage in all kinds of conversations, but when it ever kinds of conversations, but when it ever kinds of conversations, but when it ever turns hateful or insulting or profane, turns hateful or insulting or profane, turns hateful or insulting or profane, we do delete those comments. And that's we do delete those comments. And that's we do delete those comments. And that's if you've seen any videos with the if you've seen any videos with the if you've seen any videos with the comments turned off, I think there are comments turned off, I think there are comments turned off, I think there are two.

two. two. That is because the unfortunately the That is because the unfortunately the That is because the unfortunately the insulting and profane overpowered the insulting and profane overpowered the insulting and profane overpowered the positive and we would rather just curate positive and we would rather just curate positive and we would rather just curate our spaces to be positive and if that our spaces to be positive and if that our spaces to be positive and if that can't be done with manpower, we just can't be done with manpower, we just can't be done with manpower, we just turn off the comments. And the keyboard turn off the comments. And the keyboard turn off the comments. And the keyboard cowboys always find you anyway. We got cowboys always find you anyway. We got cowboys always find you anyway. We got Google reviews for turning off our Google reviews for turning off our Google reviews for turning off our comments. Um comments. Um comments. Um and you know, and you know, and you know, different things like that. So, they'll different things like that. So, they'll different things like that. So, they'll find you, but at least it helps find you, but at least it helps find you, but at least it helps somewhat. That's just we want to create somewhat. That's just we want to create somewhat. That's just we want to create an encouraging and positive. And we also an encouraging and positive. And we also an encouraging and positive. And we also don't want to our church community loves don't want to our church community loves don't want to our church community loves our church, loves our pastors and we our church, loves our pastors and we our church, loves our pastors and we don't want to risk them being tempted to don't want to risk them being tempted to don't want to risk them being tempted to engage in these online debates with, you engage in these online debates with, you engage in these online debates with, you know, these trolls from who knows where know, these trolls from who knows where know, these trolls from who knows where and just losing your own peace and and just losing your own peace and and just losing your own peace and losing your own uh losing your own uh losing your own uh um yeah, just we'd rather not risk it. um yeah, just we'd rather not risk it. um yeah, just we'd rather not risk it. So, there's there are a couple times So, there's there are a couple times So, there's there are a couple times where it gets out of hand and we can't where it gets out of hand and we can't where it gets out of hand and we can't we can't delete fast enough, but for the we can't delete fast enough, but for the we can't delete fast enough, but for the most part we'll just delete anything most part we'll just delete anything most part we'll just delete anything that is insulting, profane, or hateful.

that is insulting, profane, or hateful. that is insulting, profane, or hateful. Hateful, insulting, profane. Very clear. Hateful, insulting, profane. Very clear. Hateful, insulting, profane. Very clear. Those three all fund fall under a Those three all fund fall under a Those three all fund fall under a category of commenting that I like to category of commenting that I like to category of commenting that I like to call vandalism. call vandalism. call vandalism. You don't have a conversation with You don't have a conversation with You don't have a conversation with someone that's vandalizing something. someone that's vandalizing something. someone that's vandalizing something. You you stop the vandalism and you clean You you stop the vandalism and you clean You you stop the vandalism and you clean it up. Someone wants to have a it up. Someone wants to have a it up. Someone wants to have a conversation, great. But if they're conversation, great. But if they're conversation, great. But if they're there to vandalize your property, which there to vandalize your property, which there to vandalize your property, which is what that is, is what that is, is what that is, that that that's not a conversation to that that that's not a conversation to that that that's not a conversation to be had. That's a very easy be had. That's a very easy be had. That's a very easy uh easy Hey, that clears the threshold. uh easy Hey, that clears the threshold. uh easy Hey, that clears the threshold. We are deleting that. We are deleting that. We are deleting that. To that end, I do want to encourage you, To that end, I do want to encourage you, To that end, I do want to encourage you, Crystal. I was talking with a church Crystal. I was talking with a church Crystal. I was talking with a church yesterday, and this church also had a yesterday, and this church also had a yesterday, and this church also had a video of north of eight figures. So, video of north of eight figures. So, video of north of eight figures. So, they had a 10 million-plus view video. they had a 10 million-plus view video. they had a 10 million-plus view video. And they were saying, they're like, man, And they were saying, they're like, man, And they were saying, they're like, man, and and a lot of people disagreed in the and and a lot of people disagreed in the and and a lot of people disagreed in the comments. And I was like, yeah, you comments. And I was like, yeah, you comments. And I was like, yeah, you know, when you get a video that does know, when you get a video that does know, when you get a video that does really big, the reason is because there really big, the reason is because there really big, the reason is because there was something about it that was that was something about it that was that was something about it that was that provoked people thinking about it. It it provoked people thinking about it. It it provoked people thinking about it. It it it can't just be like, you know what's it can't just be like, you know what's it can't just be like, you know what's good? Chocolate. good? Chocolate. good? Chocolate. That's not going to get 10 million That's not going to get 10 million That's not going to get 10 million views. It's just likely not going to. views. It's just likely not going to. views. It's just likely not going to. But if you make something that's like But if you make something that's like But if you make something that's like And that's what the upside-down kingdom, And that's what the upside-down kingdom, And that's what the upside-down kingdom, you know, the world that we serve is you know, the world that we serve is you know, the world that we serve is what's so great, is because the way of what's so great, is because the way of what's so great, is because the way of Jesus is so countercultural that usually Jesus is so countercultural that usually Jesus is so countercultural that usually you can just take a take something you can just take a take something you can just take a take something straight from from Christ and it's like, straight from from Christ and it's like, straight from from Christ and it's like, okay, wait a second. That is weird. That okay, wait a second. That is weird. That okay, wait a second. That is weird. That is messed up. And so, it's not being is messed up. And so, it's not being is messed up. And so, it's not being contrarian for the sake of it, it's just contrarian for the sake of it, it's just contrarian for the sake of it, it's just that the way of of Jesus is so that the way of of Jesus is so that the way of of Jesus is so countercultural. That being said, so countercultural. That being said, so countercultural. That being said, so this church, I think they had 24,000 this church, I think they had 24,000 this church, I think they had 24,000 comments. And they were like, you know comments. And they were like, you know comments. And they were like, you know what? They were largely negative. And I what? They were largely negative. And I what? They were largely negative. And I I said, yeah, but you know what it also I said, yeah, but you know what it also I said, yeah, but you know what it also had? That video had 79,000 had? That video had 79,000 had? That video had 79,000 shares.

shares. shares. And And And you you share content when you're like, you you share content when you're like, you you share content when you're like, hey, I want to endorse this message, hey, I want to endorse this message, hey, I want to endorse this message, unless you're sharing like a funny unless you're sharing like a funny unless you're sharing like a funny video. But even then, you're like video. But even then, you're like video. But even then, you're like endorsing it. So, that meant if every endorsing it. So, that meant if every endorsing it. So, that meant if every single one of those 25,000 comments was single one of those 25,000 comments was single one of those 25,000 comments was negative, negative, negative, that's a three-to-one that's a three-to-one that's a three-to-one positive-to-negative ratio, which is positive-to-negative ratio, which is positive-to-negative ratio, which is outstanding. outstanding. outstanding. The thing is The thing is The thing is what we feel isn't always real. what we feel isn't always real. what we feel isn't always real. The vocal minority, the angry minority, The vocal minority, the angry minority, The vocal minority, the angry minority, we feel that way more than the we feel that way more than the we feel that way more than the affirmative community and majority. affirmative community and majority. affirmative community and majority. Because like something negative gets Because like something negative gets Because like something negative gets told to us and we're like, "That hurts a told to us and we're like, "That hurts a told to us and we're like, "That hurts a lot." And it would take 10 people saying lot." And it would take 10 people saying lot." And it would take 10 people saying something good for that one negative to something good for that one negative to something good for that one negative to feel like they even out. And even then, feel like they even out. And even then, feel like they even out. And even then, we put our head down on the pillow at we put our head down on the pillow at we put our head down on the pillow at night and we're like, "Why would someone night and we're like, "Why would someone night and we're like, "Why would someone say that?" say that?" say that?" Mhm. Why would someone say that? I keep Mhm. Why would someone say that? I keep Mhm. Why would someone say that? I keep having these ones and I I said I wasn't having these ones and I I said I wasn't having these ones and I I said I wasn't going to respond, so I'm not going to going to respond, so I'm not going to going to respond, so I'm not going to respond on Instagram. I'll just respond respond on Instagram. I'll just respond respond on Instagram. I'll just respond on the podcast where we'll talk it out on the podcast where we'll talk it out on the podcast where we'll talk it out in in Brady Comic Therapy Hour. I won't in in Brady Comic Therapy Hour. I won't in in Brady Comic Therapy Hour. I won't tell anyone. tell anyone. tell anyone. that I can't get over, Crystal. So, that I can't get over, Crystal. So, that I can't get over, Crystal. So, people will jump on and they'll be like people will jump on and they'll be like people will jump on and they'll be like "You are dishonoring God with your "You are dishonoring God with your "You are dishonoring God with your tattoos." And I go, "Okay. I'm here for tattoos." And I go, "Okay. I'm here for tattoos." And I go, "Okay. I'm here for it.

it. it. Let me know." And they're like, "Well, Let me know." And they're like, "Well, Let me know." And they're like, "Well, have you heard of Leviticus?" have you heard of Leviticus?" have you heard of Leviticus?" And I'm like, "Okay. Well, the Levitical And I'm like, "Okay. Well, the Levitical And I'm like, "Okay. Well, the Levitical verse that you're quoting is immediately verse that you're quoting is immediately verse that you're quoting is immediately after a verse that says you can't shave after a verse that says you can't shave after a verse that says you can't shave your face. your face. your face. Uh-huh. Uh-huh. Uh-huh. So, if you're going to be upset at my So, if you're going to be upset at my So, if you're going to be upset at my tattoos, sir, consider tattoos, sir, consider tattoos, sir, consider holding me accountable for my shaved holding me accountable for my shaved holding me accountable for my shaved face, as well." They're like, "Well, face, as well." They're like, "Well, face, as well." They're like, "Well, what about 1 Corinthians? Your body is a what about 1 Corinthians? Your body is a what about 1 Corinthians? Your body is a temple." I was like, "Well, that's about temple." I was like, "Well, that's about temple." I was like, "Well, that's about sexual immorality. So, if you're going sexual immorality. So, if you're going sexual immorality. So, if you're going to apply it to other things, maybe to apply it to other things, maybe to apply it to other things, maybe eating meat is bad. Maybe eating meat is bad. Maybe eating meat is bad. Maybe me getting braces was bad. Is that not me getting braces was bad. Is that not me getting braces was bad. Is that not defiling my God-given body?" And to be defiling my God-given body?" And to be defiling my God-given body?" And to be fair, my teeth were not from God. I I'm fair, my teeth were not from God. I I'm fair, my teeth were not from God. I I'm convinced. Oh my goodness. convinced. Oh my goodness. convinced. Oh my goodness. And every time, this is what drives me And every time, this is what drives me And every time, this is what drives me crazy, they're like, "Clearly you do not crazy, they're like, "Clearly you do not crazy, they're like, "Clearly you do not care about the biblical standard." And care about the biblical standard." And care about the biblical standard." And that's how it ends. And I go, "But but that's how it ends. And I go, "But but that's how it ends. And I go, "But but I'm asking you straight about the I'm asking you straight about the I'm asking you straight about the Bible." And and it really bothers me Bible." And and it really bothers me Bible." And and it really bothers me because I'm just trying to have like I'm because I'm just trying to have like I'm because I'm just trying to have like I'm trying to have a a conversation based on trying to have a a conversation based on trying to have a a conversation based on like the same rules. Hey, this is the like the same rules. Hey, this is the like the same rules. Hey, this is the playground. This is the court. We're playground. This is the court. We're playground. This is the court. We're playing. These are Yeah, we're jumping playing. These are Yeah, we're jumping playing. These are Yeah, we're jumping in the ring. in the ring. in the ring. These are the standards. And they're These are the standards. And they're These are the standards. And they're just like, "Listen." They're taking a just like, "Listen." They're taking a just like, "Listen." They're taking a baseball bat out to like a basketball baseball bat out to like a basketball baseball bat out to like a basketball game, just swinging. And I can't handle game, just swinging. And I can't handle game, just swinging. And I can't handle it. And so, we've all been there. Those it. And so, we've all been there. Those it. And so, we've all been there. Those negative things, so I lay down in my negative things, so I lay down in my negative things, so I lay down in my head at night and I'm like, "But how head at night and I'm like, "But how head at night and I'm like, "But how could they not play by the rules? There could they not play by the rules? There could they not play by the rules? There are rules. There are hermeneutical are rules. There are hermeneutical are rules. There are hermeneutical rules. I I went to school for it. They rules. I I went to school for it. They rules. I I went to school for it. They exist. So, I think uh you know, three to exist. So, I think uh you know, three to exist. So, I think uh you know, three to one like the positive does outweigh the one like the positive does outweigh the one like the positive does outweigh the negative and sometimes we just aren't negative and sometimes we just aren't negative and sometimes we just aren't aware of it.

aware of it. aware of it. Mhm. Mhm. Mhm. Mhm. Mhm. Mhm. That's good. That That can be That's good. That That can be That's good. That That can be encouraging for sure. encouraging for sure. encouraging for sure. Is there anything else that you want to Is there anything else that you want to Is there anything else that you want to you want to add, you want people to know you want to add, you want people to know you want to add, you want people to know Crystal or encouragement for other Crystal or encouragement for other Crystal or encouragement for other churches, things that you've seen that churches, things that you've seen that churches, things that you've seen that have worked? We've asked you a lot of have worked? We've asked you a lot of have worked? We've asked you a lot of questions, so we'll just kind of like questions, so we'll just kind of like questions, so we'll just kind of like you know, leave the floor to you. you know, leave the floor to you. you know, leave the floor to you. Anything that you want to share with Anything that you want to share with Anything that you want to share with ProChurch Nation? Um Um sure. I think for us sure. I think for us sure. I think for us celebrating celebrating celebrating every win. I think you know, 90,000 is every win. I think you know, 90,000 is every win. I think you know, 90,000 is is a really big number, but we were is a really big number, but we were is a really big number, but we were celebrating when celebrating when celebrating when you know, our first TikTok video got you know, our first TikTok video got you know, our first TikTok video got 10,000 views. We were celebrating 10,000 views. We were celebrating 10,000 views. We were celebrating when we got an email from a couple that when we got an email from a couple that when we got an email from a couple that said they found us online, started said they found us online, started said they found us online, started watching our YouTube videos together. watching our YouTube videos together. watching our YouTube videos together. They were in a struggling marriage and They were in a struggling marriage and They were in a struggling marriage and they started watching weekly together. they started watching weekly together. they started watching weekly together. That was the one thing they could do That was the one thing they could do That was the one thing they could do together and their marriage was together and their marriage was together and their marriage was restored, their relationship was revived restored, their relationship was revived restored, their relationship was revived and they emailed us to say thank you.

and they emailed us to say thank you. and they emailed us to say thank you. And so, I think celebrating the numbers, And so, I think celebrating the numbers, And so, I think celebrating the numbers, but celebrating the individuals as well but celebrating the individuals as well but celebrating the individuals as well is huge because like you said, those are is huge because like you said, those are is huge because like you said, those are the things that we can grab onto. Um the things that we can grab onto. Um the things that we can grab onto. Um that we won't know the full spectrum of that we won't know the full spectrum of that we won't know the full spectrum of it, but whenever we get one story, we it, but whenever we get one story, we it, but whenever we get one story, we celebrate it hard because those are the celebrate it hard because those are the celebrate it hard because those are the ones that matter. Um ones that matter. Um ones that matter. Um and you know, even small ones like I and you know, even small ones like I and you know, even small ones like I said, not um we we celebrated when we said, not um we we celebrated when we said, not um we we celebrated when we got to 250 um thousand on TikTok and got to 250 um thousand on TikTok and got to 250 um thousand on TikTok and when we got to 25K on Instagram and just when we got to 25K on Instagram and just when we got to 25K on Instagram and just we celebrated our camera team at church, we celebrated our camera team at church, we celebrated our camera team at church, our volunteer camera operators. You our volunteer camera operators. You our volunteer camera operators. You know, we shared with them the stats. know, we shared with them the stats. know, we shared with them the stats. Like they serve in and out on Sundays. Like they serve in and out on Sundays. Like they serve in and out on Sundays. You know, they arrive early at the You know, they arrive early at the You know, they arrive early at the service and they sit there and they man service and they sit there and they man service and they sit there and they man an outdated JVC camera. We don't even an outdated JVC camera. We don't even an outdated JVC camera. We don't even have like the best cameras, but they man have like the best cameras, but they man have like the best cameras, but they man a camera back there and they are um you a camera back there and they are um you a camera back there and they are um you know, full-time accountants and know, full-time accountants and know, full-time accountants and full-time hair stylists. And they're full-time hair stylists. And they're full-time hair stylists. And they're just sitting there serving in their just sitting there serving in their just sitting there serving in their local house and they have no idea the local house and they have no idea the local house and they have no idea the impact that them sitting there and impact that them sitting there and impact that them sitting there and moving a camera around has on, you know, moving a camera around has on, you know, moving a camera around has on, you know, lives of people unless we tell them, lives of people unless we tell them, lives of people unless we tell them, unless we celebrate them for it. And so, unless we celebrate them for it. And so, unless we celebrate them for it. And so, I think that's one of the big things I think that's one of the big things I think that's one of the big things that this has really helped facilitate that this has really helped facilitate that this has really helped facilitate on our team, like on staff, but also our on our team, like on staff, but also our on our team, like on staff, but also our volunteers that help, you know, make volunteers that help, you know, make volunteers that help, you know, make this possible. Like, only 80 million this possible. Like, only 80 million this possible. Like, only 80 million people can only see this video because, people can only see this video because, people can only see this video because, you know, Melinda or Jonathan or Erica you know, Melinda or Jonathan or Erica you know, Melinda or Jonathan or Erica sat behind that camera and gave time on sat behind that camera and gave time on sat behind that camera and gave time on that Sunday. And so, just really um that Sunday. And so, just really um that Sunday. And so, just really um expressing gratitude and celebration expressing gratitude and celebration expressing gratitude and celebration whenever we can, I think is huge and

whenever we can, I think is huge and whenever we can, I think is huge and helps foster that excitement um for, you helps foster that excitement um for, you helps foster that excitement um for, you know, whatever number you are at because know, whatever number you are at because know, whatever number you are at because it's always important and it's always it's always important and it's always it's always important and it's always one life matters, you know. one life matters, you know. one life matters, you know. That's so good. On brand, we love to That's so good. On brand, we love to That's so good. On brand, we love to hear it. Okay, you mentioned this hear it. Okay, you mentioned this hear it. Okay, you mentioned this camera. camera. camera. That that's out that's great. That's That that's out that's great. That's That that's out that's great. That's something that we want to like mention, something that we want to like mention, something that we want to like mention, like like like Churches are always worried. Churches are always worried. Churches are always worried. have We haven't updated our cameras have We haven't updated our cameras have We haven't updated our cameras since I mean, we're working on it now, since I mean, we're working on it now, since I mean, we're working on it now, but we haven't updated our cameras since but we haven't updated our cameras since but we haven't updated our cameras since 2016. 2016. 2016. And uh we're working on it as part of And uh we're working on it as part of And uh we're working on it as part of like a bigger uh campus expansion, not like a bigger uh campus expansion, not like a bigger uh campus expansion, not because we are, you know, specifically because we are, you know, specifically because we are, you know, specifically working on our online presence, but more working on our online presence, but more working on our online presence, but more so because we do have a satellite campus so because we do have a satellite campus so because we do have a satellite campus and um because, like I said, they have and um because, like I said, they have and um because, like I said, they have not been updated since I think 2016. not been updated since I think 2016. not been updated since I think 2016. So, we don't have the most expensive So, we don't have the most expensive So, we don't have the most expensive equipment. We don't have the most equipment. We don't have the most equipment. We don't have the most glamorous equipment. We don't have paid glamorous equipment. We don't have paid glamorous equipment. We don't have paid camera operators. camera operators. camera operators. Um it's done with, you know, volunteers Um it's done with, you know, volunteers Um it's done with, you know, volunteers and with outdated equipment, truly. So, and with outdated equipment, truly. So, and with outdated equipment, truly. So, you can It's It's not the equipment that you can It's It's not the equipment that you can It's It's not the equipment that matters, you know what I mean? And it's matters, you know what I mean? And it's matters, you know what I mean? And it's not the person behind the camera. It's not the person behind the camera. It's not the person behind the camera. It's really just, I guess just using it really just, I guess just using it really just, I guess just using it correctly, using it um correctly, using it um correctly, using it um strategically and making the best of strategically and making the best of strategically and making the best of what you have.

what you have. what you have. Seven-year-old camera in no way Seven-year-old camera in no way Seven-year-old camera in no way hindering the results. hindering the results. hindering the results. Every church listening needs to hear Every church listening needs to hear Every church listening needs to hear that. And I need to hear that. Because that. And I need to hear that. Because that. And I need to hear that. Because we just don't publish like, you know we just don't publish like, you know we just don't publish like, you know what, when I get the right camera, then what, when I get the right camera, then what, when I get the right camera, then I'll do it. And it probably would have I'll do it. And it probably would have I'll do it. And it probably would have been really easy for Crystal and the been really easy for Crystal and the been really easy for Crystal and the team to at one point be like, you know team to at one point be like, you know team to at one point be like, you know what, if we're going to publish on what, if we're going to publish on what, if we're going to publish on social, social, social, we want to make sure our content is is we want to make sure our content is is we want to make sure our content is is our our camera equipment is this good, our our camera equipment is this good, our our camera equipment is this good, otherwise we might not project kind of otherwise we might not project kind of otherwise we might not project kind of like the level of excellence that we like the level of excellence that we like the level of excellence that we want. And they might not have ever want. And they might not have ever want. And they might not have ever There's a different There's an alternate There's a different There's an alternate There's a different There's an alternate universe where they universe where they universe where they never go forward with this because they never go forward with this because they never go forward with this because they kind of that gear is this hindrance. And kind of that gear is this hindrance. And kind of that gear is this hindrance. And And where are they now because of that? And where are they now because of that? And where are they now because of that? Where are the lives? That that couple Where are the lives? That that couple Where are the lives? That that couple that, you know, reignited and repaired that, you know, reignited and repaired that, you know, reignited and repaired their marriage and the folks that got their marriage and the folks that got their marriage and the folks that got connected to the church in person and connected to the church in person and connected to the church in person and and the countless stories that we have and the countless stories that we have and the countless stories that we have yet to hear yet to hear yet to hear if they let gear stand in the way. if they let gear stand in the way. if they let gear stand in the way. There's one thing I did want to ask There's one thing I did want to ask There's one thing I did want to ask about Crystal that I didn't mention. about Crystal that I didn't mention. about Crystal that I didn't mention. Your team. You said you started as just Your team. You said you started as just Your team. You said you started as just you and now there's five full-time you and now there's five full-time you and now there's five full-time staff. That's one of the questions that staff. That's one of the questions that staff. That's one of the questions that we get all the time. Like, how do you we get all the time. Like, how do you we get all the time. Like, how do you find people? How do you train them? How find people? How do you train them? How find people? How do you train them? How do you manage them? What's that journey do you manage them? What's that journey do you manage them? What's that journey been like for you going from I know it been like for you going from I know it been like for you going from I know it wasn't easy for me going from like, hey, wasn't easy for me going from like, hey, wasn't easy for me going from like, hey, I'm a solo creative to now there are I'm a solo creative to now there are I'm a solo creative to now there are real people I need to manage and there's real people I need to manage and there's real people I need to manage and there's conflict and interpersonal tension and conflict and interpersonal tension and conflict and interpersonal tension and and expectations.

and expectations. and expectations. Yeah, I have a personal mantra that is Yeah, I have a personal mantra that is Yeah, I have a personal mantra that is leadership is not a punishment because I leadership is not a punishment because I leadership is not a punishment because I know I was a tough and stubborn young know I was a tough and stubborn young know I was a tough and stubborn young person to lead and so sometimes it feels person to lead and so sometimes it feels person to lead and so sometimes it feels like you're getting punished for that. like you're getting punished for that. like you're getting punished for that. But I'm not. But I'm not. But I'm not. And yeah, so my team is That's not all And yeah, so my team is That's not all And yeah, so my team is That's not all social media we're responsible for social media we're responsible for social media we're responsible for worship production, photography, worship production, photography, worship production, photography, videography, and volunteer teams on videography, and volunteer teams on videography, and volunteer teams on Sundays. As far as social media, it is Sundays. As far as social media, it is Sundays. As far as social media, it is myself and then Tara who is our myself and then Tara who is our myself and then Tara who is our media director. She does all the video media director. She does all the video media director. She does all the video editing mostly and then Courtney, who is editing mostly and then Courtney, who is editing mostly and then Courtney, who is um um um over um she does a lot of our content as over um she does a lot of our content as over um she does a lot of our content as well. And then we have an intern um Andy well. And then we have an intern um Andy well. And then we have an intern um Andy that helps uh run other accounts as that helps uh run other accounts as that helps uh run other accounts as well. And so um I think the well. And so um I think the well. And so um I think the I think the model that I came up with is I think the model that I came up with is I think the model that I came up with is um just seeing the potential in people um just seeing the potential in people um just seeing the potential in people and utilizing and utilizing and utilizing people to the best of their abilities, people to the best of their abilities, people to the best of their abilities, you know, um you know, um you know, um Tara, who's now full-time on staff, she Tara, who's now full-time on staff, she Tara, who's now full-time on staff, she started just volunteering and she did uh started just volunteering and she did uh started just volunteering and she did uh YouTube videos for herself for fun and YouTube videos for herself for fun and YouTube videos for herself for fun and so I saw her ability to edit video. I so I saw her ability to edit video. I so I saw her ability to edit video. I talked to her about it. We were friends talked to her about it. We were friends talked to her about it. We were friends before we were co-workers and um just, before we were co-workers and um just, before we were co-workers and um just, you know, being able to connect with her you know, being able to connect with her you know, being able to connect with her in that and having her share like, I'd in that and having her share like, I'd in that and having her share like, I'd want to use my talent and skills to want to use my talent and skills to want to use my talent and skills to serve the church, how can I help? And serve the church, how can I help? And serve the church, how can I help? And pulling her in and having her serve pulling her in and having her serve pulling her in and having her serve doing video editing before she ever, you

doing video editing before she ever, you doing video editing before she ever, you know, got a paycheck for it. And most of know, got a paycheck for it. And most of know, got a paycheck for it. And most of our staff that that is the case, they our staff that that is the case, they our staff that that is the case, they volunteered in their capacity long volunteered in their capacity long volunteered in their capacity long before they were ever paid to do that before they were ever paid to do that before they were ever paid to do that job. I think someone that's willing to job. I think someone that's willing to job. I think someone that's willing to do that work on a volunteer basis is, do that work on a volunteer basis is, do that work on a volunteer basis is, you know, like someone that is going to you know, like someone that is going to you know, like someone that is going to do an excellent job once you do start do an excellent job once you do start do an excellent job once you do start cutting them a check. And so um I know cutting them a check. And so um I know cutting them a check. And so um I know that that's not always everyone's um that that's not always everyone's um that that's not always everyone's um ability and you never want to abuse ability and you never want to abuse ability and you never want to abuse people for like overuse their skills and people for like overuse their skills and people for like overuse their skills and stuff like that. But that has been the stuff like that. But that has been the stuff like that. But that has been the case for everyone on staff on my team. case for everyone on staff on my team. case for everyone on staff on my team. They volunteered in their role before They volunteered in their role before They volunteered in their role before they ever came on staff. And I think they ever came on staff. And I think they ever came on staff. And I think when someone is consistent, when someone when someone is consistent, when someone when someone is consistent, when someone shows up early and stays late and does shows up early and stays late and does shows up early and stays late and does the hard work for free, then there's to the hard work for free, then there's to the hard work for free, then there's to me, in my opinion, no one better me, in my opinion, no one better me, in my opinion, no one better deserving of giving that opportunity to. deserving of giving that opportunity to. deserving of giving that opportunity to. And I think um the more you hone your And I think um the more you hone your And I think um the more you hone your skill, the more excellent of content you skill, the more excellent of content you skill, the more excellent of content you put out there or whatever it is you're put out there or whatever it is you're put out there or whatever it is you're doing, the more uh you continue to doing, the more uh you continue to doing, the more uh you continue to improve at it, I think the more talent improve at it, I think the more talent improve at it, I think the more talent that you do attract. Um we have some that you do attract. Um we have some that you do attract. Um we have some really talented um high school and young really talented um high school and young really talented um high school and young college students that love helping us college students that love helping us college students that love helping us with social media, and that's because with social media, and that's because with social media, and that's because they see, you know, the quality of they see, you know, the quality of they see, you know, the quality of content that we put out, and they want content that we put out, and they want content that we put out, and they want to be a part of it. And they're really to be a part of it. And they're really to be a part of it. And they're really talented, and they keep us looking good, talented, and they keep us looking good, talented, and they keep us looking good, and I I you know, I'm now the older and I I you know, I'm now the older and I I you know, I'm now the older person on our social media team as a person on our social media team as a person on our social media team as a millennial, and by like 8 years. And so, millennial, and by like 8 years. And so, millennial, and by like 8 years. And so, um but I love that, you know, I was 18 um but I love that, you know, I was 18 um but I love that, you know, I was 18 19 wanting to utilize my passion and

19 wanting to utilize my passion and 19 wanting to utilize my passion and direct it in a way that, you know, direct it in a way that, you know, direct it in a way that, you know, serves a grander purpose than building serves a grander purpose than building serves a grander purpose than building my own platform. And so, there's always my own platform. And so, there's always my own platform. And so, there's always those young people out there, they still those young people out there, they still those young people out there, they still exist, and I think being able to exist, and I think being able to exist, and I think being able to identify them, hone those skills, identify them, hone those skills, identify them, hone those skills, encourage them, and equip them to do encourage them, and equip them to do encourage them, and equip them to do that, that's the best strategy that you that, that's the best strategy that you that, that's the best strategy that you can use. can use. can use. It's funny that the story you're It's funny that the story you're It's funny that the story you're describing of all of these folks in your describing of all of these folks in your describing of all of these folks in your team, it's it's our story, right? team, it's it's our story, right? team, it's it's our story, right? Someone saw a little bit of potential, Someone saw a little bit of potential, Someone saw a little bit of potential, and it was like, there was something and it was like, there was something and it was like, there was something there, but not too much, but enough to there, but not too much, but enough to there, but not too much, but enough to say, "Hey, let's consider building those say, "Hey, let's consider building those say, "Hey, let's consider building those skills up." I think sometimes churches skills up." I think sometimes churches skills up." I think sometimes churches look around, and I know this because look around, and I know this because look around, and I know this because they tell me like, "There's no one here they tell me like, "There's no one here they tell me like, "There's no one here that could help with this." I'm like, "I that could help with this." I'm like, "I that could help with this." I'm like, "I mean, I I was not, you know, the number mean, I I was not, you know, the number mean, I I was not, you know, the number one overall pick in the draft. I promise one overall pick in the draft. I promise one overall pick in the draft. I promise you that when my church put a camera in you that when my church put a camera in you that when my church put a camera in my hands." my hands." my hands." And and and then you fast forward, And and and then you fast forward, And and and then you fast forward, there's something so powerful about there's something so powerful about there's something so powerful about being empowered, someone trusting you, being empowered, someone trusting you, being empowered, someone trusting you, that translates to confidence in that that translates to confidence in that that translates to confidence in that person. He's like, "Oh, they trust me, person. He's like, "Oh, they trust me, person. He's like, "Oh, they trust me, then I must be trustworthy." Or if I'm then I must be trustworthy." Or if I'm then I must be trustworthy." Or if I'm not, I'm going to make myself trust not, I'm going to make myself trust not, I'm going to make myself trust trustworthy. They have the confidence, trustworthy. They have the confidence, trustworthy. They have the confidence, or they develop the confidence, and then or they develop the confidence, and then or they develop the confidence, and then competence competence competence begets more confidence, and it becomes begets more confidence, and it becomes begets more confidence, and it becomes its own feedback loop, and then you its own feedback loop, and then you its own feedback loop, and then you replicate that in other people. And I replicate that in other people. And I replicate that in other people. And I think, Crystal, that's what we think, Crystal, that's what we think, Crystal, that's what we absolutely need to applaud for you. It's absolutely need to applaud for you. It's absolutely need to applaud for you. It's very easy to kind of keep it to very easy to kind of keep it to very easy to kind of keep it to yourself. And we do see that difficulty yourself. And we do see that difficulty yourself. And we do see that difficulty of like, "Well, they're not quite as of like, "Well, they're not quite as of like, "Well, they're not quite as good as I was." Well, the lead pastor or good as I was." Well, the lead pastor or good as I was." Well, the lead pastor or the senior leader that first entrusted the senior leader that first entrusted the senior leader that first entrusted you certainly could have done a better you certainly could have done a better you certainly could have done a better job than you did at that time, but job than you did at that time, but job than you did at that time, but that's the way leadership needs to work.

that's the way leadership needs to work. that's the way leadership needs to work. We need to raise up people below us and We need to raise up people below us and We need to raise up people below us and replicate ourselves because that is how replicate ourselves because that is how replicate ourselves because that is how we end up reaching more people. We're so we end up reaching more people. We're so we end up reaching more people. We're so grateful for your time, Crystal. Thank grateful for your time, Crystal. Thank grateful for your time, Crystal. Thank you so much. you so much. you so much. Uh I am One Church across all platforms. Uh I am One Church across all platforms. Uh I am One Church across all platforms. Mhm. Yes. Mhm. Yes. Mhm. Yes. Excellent. So, for everyone listening Excellent. So, for everyone listening Excellent. So, for everyone listening feel free to check it out at I am One feel free to check it out at I am One feel free to check it out at I am One Church across all of these platforms to Church across all of these platforms to Church across all of these platforms to see what they're doing. And thanks as see what they're doing. And thanks as see what they're doing. And thanks as always listener and viewer for your always listener and viewer for your always listener and viewer for your time, attention, and trust. We'll talk time, attention, and trust. We'll talk time, attention, and trust. We'll talk to you next week. Oh. Oh. Oh. Oh. Oh. I'm going to puke. I'm going to puke. I'm going to puke. What What's happening? Ah. There we go. What What's happening? Ah. There we go. What What's happening? Ah. There we go. I can breathe. Woo. Woo. Almost. Almost. Almost. Almost died.