Social Media's New Hack That's Actually Helpful

recently I stumbled into a social media recently I stumbled into a social media discovery that I could not have discovery that I could not have discovery that I could not have predicted and we're calling it a social predicted and we're calling it a social predicted and we're calling it a social media hack but frankly that doesn't media hack but frankly that doesn't media hack but frankly that doesn't really do it justice because a hack really do it justice because a hack really do it justice because a hack implies that there's something underhand implies that there's something underhand implies that there's something underhand taking place here that there's a taking place here that there's a taking place here that there's a shortcut which is not the case shortcut which is not the case shortcut which is not the case whatsoever and not only is this social whatsoever and not only is this social whatsoever and not only is this social media hack I'd say more effective and media hack I'd say more effective and media hack I'd say more effective and helpful but it actually makes social helpful but it actually makes social helpful but it actually makes social more human which makes it a perfect fit more human which makes it a perfect fit more human which makes it a perfect fit for churches so let's dive for churches so let's dive for churches so let's dive in well hey there and welcome to the BR in well hey there and welcome to the BR in well hey there and welcome to the BR Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you in your church and the biggest in your church and the biggest in your church and the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheer your host I'm joined as Brady sheer your host I'm joined as Brady sheer your host I'm joined as always by my co-host we call him the always by my co-host we call him the always by my co-host we call him the minister of the Moguls it's Alexander minister of the Moguls it's Alexander minister of the Moguls it's Alexander Mills hello hello and today we've got a Mills hello hello and today we've got a Mills hello hello and today we've got a bit of a change of pace in terms of bit of a change of pace in terms of bit of a change of pace in terms of episode format because typically might episode format because typically might episode format because typically might come as a surprise to some of you I have come as a surprise to some of you I have come as a surprise to some of you I have a structured approach to these shows uh a structured approach to these shows uh a structured approach to these shows uh today not so much because coming off the today not so much because coming off the today not so much because coming off the heels of the pro-church certified launch heels of the pro-church certified launch heels of the pro-church certified launch I inadvertently stumbled upon what I'm I inadvertently stumbled upon what I'm I inadvertently stumbled upon what I'm calling a social media discovery calling a social media discovery calling a social media discovery that was without hyperbole so that was without hyperbole so that was without hyperbole so jaw-dropping to me that I had to share jaw-dropping to me that I had to share jaw-dropping to me that I had to share it on the show ASAP and I have it on the show ASAP and I have it on the show ASAP and I have purposefully withheld all of this from purposefully withheld all of this from purposefully withheld all of this from the minister of the mles you get my the minister of the mles you get my the minister of the mles you get my reaction in real time Alexander so that reaction in real time Alexander so that reaction in real time Alexander so that he can react like everyone else that's he can react like everyone else that's he can react like everyone else that's listening so this all starts with a post listening so this all starts with a post listening so this all starts with a post from a couple of years ago maybe it was from a couple of years ago maybe it was from a couple of years ago maybe it was only 12 18 months ago which was stop only 12 18 months ago which was stop only 12 18 months ago which was stop saying Lincoln bio and this idea that we saying Lincoln bio and this idea that we saying Lincoln bio and this idea that we had to retire the primary call to action had to retire the primary call to action had to retire the primary call to action on on Instagram specifically of Lincoln

on on Instagram specifically of Lincoln on on Instagram specifically of Lincoln bio for a Next Step yeah the replacement bio for a Next Step yeah the replacement bio for a Next Step yeah the replacement was this new thing called DM automation was this new thing called DM automation was this new thing called DM automation direct message automation specifically direct message automation specifically direct message automation specifically the tool that I use for this is called the tool that I use for this is called the tool that I use for this is called many chat m a n y c h a t manich many chat m a n y c h a t manich many chat m a n y c h a t manich chat.com they have a free plan up to a chat.com they have a free plan up to a chat.com they have a free plan up to a thousand contacts which I use oh thousand contacts which I use oh thousand contacts which I use oh outstanding everything we're going to outstanding everything we're going to outstanding everything we're going to talk about is a thing that your church talk about is a thing that your church talk about is a thing that your church can Implement uh they're a verified meta can Implement uh they're a verified meta can Implement uh they're a verified meta partner so this is not some type of like partner so this is not some type of like partner so this is not some type of like shady underhand gimmick gimmick that's shady underhand gimmick gimmick that's shady underhand gimmick gimmick that's Up For Debate I suppose but you'll be Up For Debate I suppose but you'll be Up For Debate I suppose but you'll be the judge of that by the end Shady nor the judge of that by the end Shady nor the judge of that by the end Shady nor is it underhanded this is a thing that is it underhanded this is a thing that is it underhanded this is a thing that as we're going to get into meta is as we're going to get into meta is as we're going to get into meta is actually incentivizing and so you can't actually incentivizing and so you can't actually incentivizing and so you can't get mad at people like me folks you got get mad at people like me folks you got get mad at people like me folks you got to get mad at maseri and Zuck talk to to get mad at maseri and Zuck talk to to get mad at maseri and Zuck talk to them which kind of makes sense though them which kind of makes sense though them which kind of makes sense though because it's always been clunky to take because it's always been clunky to take because it's always been clunky to take a Next Step not just in the church world a Next Step not just in the church world a Next Step not just in the church world but just in general a next step on but just in general a next step on but just in general a next step on Instagram it's always like either send Instagram it's always like either send Instagram it's always like either send me a DM and I'll do this or go to my me a DM and I'll do this or go to my me a DM and I'll do this or go to my profile and click the link in the bio profile and click the link in the bio profile and click the link in the bio and sometimes at the pace that we're and sometimes at the pace that we're and sometimes at the pace that we're scrolling on Instagram even if the scrolling on Instagram even if the scrolling on Instagram even if the content is compelling the work it takes content is compelling the work it takes content is compelling the work it takes to to click on the profile go to the bio to to click on the profile go to the bio to to click on the profile go to the bio click on the link and find your way to click on the link and find your way to click on the link and find your way to download whatever is being offered to download whatever is being offered to download whatever is being offered to you that hurdle just seems too high you that hurdle just seems too high you that hurdle just seems too high sometimes and so it's always been clunky sometimes and so it's always been clunky sometimes and so it's always been clunky to actually do something Instagram made to actually do something Instagram made to actually do something Instagram made made an improvement when they gave um made an improvement when they gave um made an improvement when they gave um links in stories to every user do you links in stories to every user do you links in stories to every user do you remember when it was just reserved for remember when it was just reserved for remember when it was just reserved for users with 10,000 followers or more back users with 10,000 followers or more back users with 10,000 followers or more back when I was special yes yeah you and I I when I was special yes yeah you and I I when I was special yes yeah you and I I just just remember Crossing that just just remember Crossing that just just remember Crossing that threshold going from 9999 to 10,000 I've

threshold going from 9999 to 10,000 I've threshold going from 9999 to 10,000 I've got links and all these peasants don't got links and all these peasants don't got links and all these peasants don't have links but now everyone's got it and have links but now everyone's got it and have links but now everyone's got it and that that actually was a good step to that that actually was a good step to that that actually was a good step to allow folks to just tap one button and allow folks to just tap one button and allow folks to just tap one button and take a next step on Instagram but that's take a next step on Instagram but that's take a next step on Instagram but that's in stories and in the feed there hasn't in stories and in the feed there hasn't in stories and in the feed there hasn't really been a way so to see them kind of really been a way so to see them kind of really been a way so to see them kind of endorsing this third party software endorsing this third party software endorsing this third party software makes sense I'm surprised that they makes sense I'm surprised that they makes sense I'm surprised that they haven't come up with a a function to haven't come up with a a function to haven't come up with a a function to accomplish this like Ina natively on accomplish this like Ina natively on accomplish this like Ina natively on their own yet well there's a few reasons their own yet well there's a few reasons their own yet well there's a few reasons for that one as we'll get into to do for that one as we'll get into to do for that one as we'll get into to do this successfully the automation has to this successfully the automation has to this successfully the automation has to be pretty Advanced and I don't think be pretty Advanced and I don't think be pretty Advanced and I don't think there's a way that you could do that in there's a way that you could do that in there's a way that you could do that in app this is like you got to set it up in app this is like you got to set it up in app this is like you got to set it up in browser there's conditional logic to all browser there's conditional logic to all browser there's conditional logic to all of these things the second thing you of these things the second thing you of these things the second thing you mentioned links and stories like the mentioned links and stories like the mentioned links and stories like the reality of links and stories is that reality of links and stories is that reality of links and stories is that they nuke your reach and engagement they nuke your reach and engagement they nuke your reach and engagement totally in the bad way not nuke as in totally in the bad way not nuke as in totally in the bad way not nuke as in nucleus. shur nuke is in 1,000 free nucleus. shur nuke is in 1,000 free nucleus. shur nuke is in 1,000 free makeovers by the end of 2025 makeovers by the end of 2025 makeovers by the end of 2025 catastrophic nuclear um results we've catastrophic nuclear um results we've catastrophic nuclear um results we've done the experimentation and the testing done the experimentation and the testing done the experimentation and the testing it's like oh okay put a link in story it's like oh okay put a link in story it's like oh okay put a link in story like unless you have done an outstanding like unless you have done an outstanding like unless you have done an outstanding job ahead of time you're going to see a job ahead of time you're going to see a job ahead of time you're going to see a huge drop in views why because Instagram huge drop in views why because Instagram huge drop in views why because Instagram has this motivation to not allow you to has this motivation to not allow you to has this motivation to not allow you to leave the platform if they're going to leave the platform if they're going to leave the platform if they're going to allow you to leave the platform you're allow you to leave the platform you're allow you to leave the platform you're going to have to do like a ton of work going to have to do like a ton of work going to have to do like a ton of work to keep people on the platform longer to keep people on the platform longer to keep people on the platform longer before they're even going to kind of let before they're even going to kind of let before they're even going to kind of let you get and it's and it's not like it's you get and it's and it's not like it's you get and it's and it's not like it's that binary in black and white but of that binary in black and white but of that binary in black and white but of course the motivation for every social course the motivation for every social course the motivation for every social platform is to keep you on the platform platform is to keep you on the platform platform is to keep you on the platform as long as possible and even platform as long as possible and even platform as long as possible and even platform like Twitter X that have historically like Twitter X that have historically like Twitter X that have historically made linking out to other sites as easy

made linking out to other sites as easy made linking out to other sites as easy as it comes have like basically begun as it comes have like basically begun as it comes have like basically begun Shadow Banning any post that links out Shadow Banning any post that links out Shadow Banning any post that links out to something because they're like wait to something because they're like wait to something because they're like wait we want people on X it's the everything we want people on X it's the everything we want people on X it's the everything platform have you heard about it why platform have you heard about it why platform have you heard about it why would we let you leave in the first would we let you leave in the first would we let you leave in the first place you're going to link out we're not place you're going to link out we're not place you're going to link out we're not going to publish that the way that I've going to publish that the way that I've going to publish that the way that I've been doing DM automation for the past been doing DM automation for the past been doing DM automation for the past year plus is pretty simple I invite my year plus is pretty simple I invite my year plus is pretty simple I invite my audience to comment a keyword below a audience to comment a keyword below a audience to comment a keyword below a post and this will trigger an automatic post and this will trigger an automatic post and this will trigger an automatic response from me so for instance say response from me so for instance say response from me so for instance say comment below the word phone and I'll comment below the word phone and I'll comment below the word phone and I'll send send send you a video from YouTube so what happens you a video from YouTube so what happens you a video from YouTube so what happens is you do that instantly you get a DM is you do that instantly you get a DM is you do that instantly you get a DM from me hey there here's the link you from me hey there here's the link you from me hey there here's the link you requested and the link is included in requested and the link is included in requested and the link is included in that message and it's been working very that message and it's been working very that message and it's been working very very very well before we get into the very very well before we get into the very very well before we get into the discovery that I made I want to pause discovery that I made I want to pause discovery that I made I want to pause and acknowledge and Alex already brought and acknowledge and Alex already brought and acknowledge and Alex already brought this up that not Everyone likes the this up that not Everyone likes the this up that not Everyone likes the keyword commenting on social strategy my keyword commenting on social strategy my keyword commenting on social strategy my wife included I was showing her I was wife included I was showing her I was wife included I was showing her I was showing her what I'm about to show Alex showing her what I'm about to show Alex showing her what I'm about to show Alex last night Britney's such a hater I was last night Britney's such a hater I was last night Britney's such a hater I was like babe look at this she's like oh you like babe look at this she's like oh you like babe look at this she's like oh you do that common thing she's like you're do that common thing she's like you're do that common thing she's like you're one of those I hate when people do that one of those I hate when people do that one of those I hate when people do that I was like but look at these numbers I was like but look at these numbers I was like but look at these numbers she's like I guess trying to run a she's like I guess trying to run a she's like I guess trying to run a business here babe she's like oh I just business here babe she's like oh I just business here babe she's like oh I just hate that so much and she's not alone on hate that so much and she's not alone on hate that so much and she's not alone on Instagram last week Eric w712 which Instagram last week Eric w712 which Instagram last week Eric w712 which actually is my wife's actually is my wife's actually is my wife's burner sad quote DM automation is burner sad quote DM automation is burner sad quote DM automation is already ruining the best part of social already ruining the best part of social already ruining the best part of social media by filling up the comments with media by filling up the comments with media by filling up the comments with pointless keywords just to put push that pointless keywords just to put push that pointless keywords just to put push that sales funnel as a marketer I get that we

sales funnel as a marketer I get that we sales funnel as a marketer I get that we want to use social media as marketing want to use social media as marketing want to use social media as marketing tools but when the social platforms are tools but when the social platforms are tools but when the social platforms are actively working against people who want actively working against people who want actively working against people who want to funnel clients off of social it to funnel clients off of social it to funnel clients off of social it becomes a race to the bottom of finding becomes a race to the bottom of finding becomes a race to the bottom of finding loopholes getting them closed finding loopholes getting them closed finding loopholes getting them closed finding new Lo loopholes at some point it new Lo loopholes at some point it new Lo loopholes at some point it reduces the quality and hurts your reduces the quality and hurts your reduces the quality and hurts your reputation dang babe that hurt me so reputation dang babe that hurt me so reputation dang babe that hurt me so this was on a post of mine that was this was on a post of mine that was this was on a post of mine that was talking about link andn bio and how DM talking about link andn bio and how DM talking about link andn bio and how DM automation is a great alternative and automation is a great alternative and automation is a great alternative and what I said to this person is the what I said to this person is the what I said to this person is the following quote you're welcome to look following quote you're welcome to look following quote you're welcome to look through my cta's calls to action on my through my cta's calls to action on my through my cta's calls to action on my posts they're almost always to Deep dive posts they're almost always to Deep dive posts they're almost always to Deep dive tutorials or cheat sheets that expand on tutorials or cheat sheets that expand on tutorials or cheat sheets that expand on the topic of the post that way people the topic of the post that way people the topic of the post that way people don't just see a post hit like but don't just see a post hit like but don't just see a post hit like but instead have the opportunity to download instead have the opportunity to download instead have the opportunity to download a reference guide for something they've a reference guide for something they've a reference guide for something they've learned far from a race to the bottom in learned far from a race to the bottom in learned far from a race to the bottom in my opinion it's a way of delivering a my opinion it's a way of delivering a my opinion it's a way of delivering a ton more value value to people that want ton more value value to people that want ton more value value to people that want it your thoughts well my thought is I it your thoughts well my thought is I it your thoughts well my thought is I hear the objection and hear the objection and hear the objection and in a in a previous era of Instagram um in a in a previous era of Instagram um in a in a previous era of Instagram um the comment section was a place for the comment section was a place for the comment section was a place for interaction and back and forth and and interaction and back and forth and and interaction and back and forth and and interaction with the content this is interaction with the content this is interaction with the content this is before I'm imagining this before the the before I'm imagining this before the the before I'm imagining this before the the discovery era and before the era of like discovery era and before the era of like discovery era and before the era of like short form video this is like you know short form video this is like you know short form video this is like you know the the Golden Age of Instagram my the the Golden Age of Instagram my the the Golden Age of Instagram my favorite age of Instagram um we're going favorite age of Instagram um we're going favorite age of Instagram um we're going to get into why now is the Golden Age to get into why now is the Golden Age to get into why now is the Golden Age believe me where like you know um still believe me where like you know um still believe me where like you know um still posts were the thing and I was in my bag posts were the thing and I was in my bag posts were the thing and I was in my bag back in that era of Instagram because I back in that era of Instagram because I back in that era of Instagram because I would write these many blogs about would write these many blogs about would write these many blogs about coffee in the caption and then invite coffee in the caption and then invite coffee in the caption and then invite folks into conversation in the comment

folks into conversation in the comment folks into conversation in the comment section and the type of content on section and the type of content on section and the type of content on Instagram has evolved as the platform Instagram has evolved as the platform Instagram has evolved as the platform has evolved and now that we're in this has evolved and now that we're in this has evolved and now that we're in this like short form video era and Discovery like short form video era and Discovery like short form video era and Discovery era um engaging even with the caption is era um engaging even with the caption is era um engaging even with the caption is more difficult than it used to be when more difficult than it used to be when more difficult than it used to be when you're watching reals it's like are they you're watching reals it's like are they you're watching reals it's like are they making it difficult to open the caption making it difficult to open the caption making it difficult to open the caption is is the tap area that is receiving is is the tap area that is receiving is is the tap area that is receiving your input from your finger is it your input from your finger is it your input from your finger is it smaller than it needs to be because I smaller than it needs to be because I smaller than it needs to be because I have a hard time opening the caption so have a hard time opening the caption so have a hard time opening the caption so interacting with the content is harder interacting with the content is harder interacting with the content is harder and then we're because it's short form and then we're because it's short form and then we're because it's short form video we're swi swiping swiping swiping video we're swi swiping swiping swiping video we're swi swiping swiping swiping I don't remember the last time I opened I don't remember the last time I opened I don't remember the last time I opened the comment section to engage with other the comment section to engage with other the comment section to engage with other folks so all of that to say I think the folks so all of that to say I think the folks so all of that to say I think the type as the content has evolved the type as the content has evolved the type as the content has evolved the nature of the comment section has nature of the comment section has nature of the comment section has evolved there's a lot less collaboration evolved there's a lot less collaboration evolved there's a lot less collaboration there so if it's a post like one of ours there so if it's a post like one of ours there so if it's a post like one of ours where it's it's a a real from this where it's it's a a real from this where it's it's a a real from this podcast that we repost on your feed and podcast that we repost on your feed and podcast that we repost on your feed and say hey if if you like what we just said say hey if if you like what we just said say hey if if you like what we just said in these 60 seconds and if you want to in these 60 seconds and if you want to in these 60 seconds and if you want to watch the show just comment you know watch the show just comment you know watch the show just comment you know Pastor Poppy and we'll send the whole Pastor Poppy and we'll send the whole Pastor Poppy and we'll send the whole show to you and I think that content is show to you and I think that content is show to you and I think that content is congruent with this type of information congruent with this type of information congruent with this type of information because it's like okay if you like that because it's like okay if you like that because it's like okay if you like that 60 seconds you want the 60 minutes I'm 60 seconds you want the 60 minutes I'm 60 seconds you want the 60 minutes I'm going to make it as easy as possible to going to make it as easy as possible to going to make it as easy as possible to make that next step for you you comment make that next step for you you comment make that next step for you you comment and I'm going to send you DM so I think and I'm going to send you DM so I think and I'm going to send you DM so I think it's dependent on the type of content it's dependent on the type of content it's dependent on the type of content and For Better or For Worse overall the and For Better or For Worse overall the and For Better or For Worse overall the content has evolved on Instagram into in content has evolved on Instagram into in content has evolved on Instagram into in my view into that that you know category my view into that that you know category my view into that that you know category of of content where it is a lot less of of content where it is a lot less of of content where it is a lot less about how we can interact with each about how we can interact with each about how we can interact with each other in the comments and that just is

other in the comments and that just is other in the comments and that just is what it is I think Instagram could do a what it is I think Instagram could do a what it is I think Instagram could do a better job of surfacing comments that better job of surfacing comments that better job of surfacing comments that are clearly not just the comment keyword are clearly not just the comment keyword are clearly not just the comment keyword sure right so like if I do a post and sure right so like if I do a post and sure right so like if I do a post and there are 1,000 comments from people there are 1,000 comments from people there are 1,000 comments from people that are saying like phone phone phone that are saying like phone phone phone that are saying like phone phone phone and then there's a post that's obviously and then there's a post that's obviously and then there's a post that's obviously like not that Instagram should be like not that Instagram should be like not that Instagram should be intelligent enough at this point to have intelligent enough at this point to have intelligent enough at this point to have that as like the top that as like the top that as like the top what I'll do response thist ER think what I'll do response thist ER think what I'll do response thist ER think Merit is pin posts that are actual Merit is pin posts that are actual Merit is pin posts that are actual comments but then even for me those can comments but then even for me those can comments but then even for me those can sometimes get lost CU I'll go into my sometimes get lost CU I'll go into my sometimes get lost CU I'll go into my notifications I'll of to sort by notifications I'll of to sort by notifications I'll of to sort by comments and it's just like unlimited comments and it's just like unlimited comments and it's just like unlimited the word phone and I have to sort and I the word phone and I have to sort and I the word phone and I have to sort and I find it and then I'll pin it another find it and then I'll pin it another find it and then I'll pin it another thing that I'll do is because I thing that I'll do is because I thing that I'll do is because I recognize that not Everyone likes to recognize that not Everyone likes to recognize that not Everyone likes to comment comment the keyword below or comment comment the keyword below or comment comment the keyword below or find the link on my profile so that way find the link on my profile so that way find the link on my profile so that way if you're not the comment type of person if you're not the comment type of person if you're not the comment type of person you can find the thing I do just reject you can find the thing I do just reject you can find the thing I do just reject this notion alt that this is like again this notion alt that this is like again this notion alt that this is like again some likey like marketer thing it's like some likey like marketer thing it's like some likey like marketer thing it's like no like Instagram is good at this one no like Instagram is good at this one no like Instagram is good at this one thing it is the best platform in the thing it is the best platform in the thing it is the best platform in the world right now at reaching wide yeah world right now at reaching wide yeah world right now at reaching wide yeah for discovery for connecting your church for discovery for connecting your church for discovery for connecting your church to new audiences and we'll get into how to new audiences and we'll get into how to new audiences and we'll get into how churches can do this in previously churches can do this in previously churches can do this in previously unreached ways it is not the best unreached ways it is not the best unreached ways it is not the best platform no or is really any social platform no or is really any social platform no or is really any social platform at reaching deep so what that platform at reaching deep so what that platform at reaching deep so what that means is you want to take the broad means is you want to take the broad means is you want to take the broad reach that Instagram gives you and find reach that Instagram gives you and find reach that Instagram gives you and find a way way to translate that into deeper a way way to translate that into deeper a way way to translate that into deeper connections which requires providing connections which requires providing connections which requires providing people with other opportunities to people with other opportunities to people with other opportunities to connect so again reject entirely this

connect so again reject entirely this connect so again reject entirely this idea that this is some type of like idea that this is some type of like idea that this is some type of like under underhanded tactic perhaps people under underhanded tactic perhaps people under underhanded tactic perhaps people are using it that way where it's like are using it that way where it's like are using it that way where it's like you say oh if you want something more you say oh if you want something more you say oh if you want something more comment below and then they say here's comment below and then they say here's comment below and then they say here's my course buy it but like even at that my course buy it but like even at that my course buy it but like even at that point which I've never done that person point which I've never done that person point which I've never done that person opted in and asked for it so I'm not opted in and asked for it so I'm not opted in and asked for it so I'm not sure I understand that point but what sure I understand that point but what sure I understand that point but what this does is bring me to my Discovery this does is bring me to my Discovery this does is bring me to my Discovery because I am not the person that will because I am not the person that will because I am not the person that will comment on one of these posts right comment on one of these posts right comment on one of these posts right except for two weeks ago okay there was except for two weeks ago okay there was except for two weeks ago okay there was like something and it was like so like something and it was like so like something and it was like so compelling I was like okay fine and you compelling I was like okay fine and you compelling I was like okay fine and you know what I did I commented confirmed I know what I did I commented confirmed I know what I did I commented confirmed I got the message I deleted my comment oh got the message I deleted my comment oh got the message I deleted my comment oh my go and I'm so hard to find there's my go and I'm so hard to find there's my go and I'm so hard to find there's like a thousand where am I where am I like a thousand where am I where am I like a thousand where am I where am I delete can't be any record of this no delete can't be any record of this no delete can't be any record of this no record of that you'll never find me so record of that you'll never find me so record of that you'll never find me so here was what was strange I do DM here was what was strange I do DM here was what was strange I do DM animation this is the first time I've animation this is the first time I've animation this is the first time I've followed someone else's so I commented followed someone else's so I commented followed someone else's so I commented for the resource and I'm expecting to for the resource and I'm expecting to for the resource and I'm expecting to get it right away but I didn't and I was get it right away but I didn't and I was get it right away but I didn't and I was like oh something's going wrong you know like oh something's going wrong you know like oh something's going wrong you know sometimes these things happen and I was sometimes these things happen and I was sometimes these things happen and I was like okay it didn't and then about 30 like okay it didn't and then about 30 like okay it didn't and then about 30 seconds later it did and I was like oh seconds later it did and I was like oh seconds later it did and I was like oh but instead of a link and it say like but instead of a link and it say like but instead of a link and it say like hey Brady or hey it's Jim here's the hey Brady or hey it's Jim here's the hey Brady or hey it's Jim here's the link you asked for colon link it was link you asked for colon link it was link you asked for colon link it was like hey are you cool if I send that like hey are you cool if I send that like hey are you cool if I send that link over and I was like and then I link over and I was like and then I link over and I was like and then I don't know anymore it gave me two don't know anymore it gave me two don't know anymore it gave me two options like yes and of course okay I options like yes and of course okay I options like yes and of course okay I was like I clicked yes it's like all was like I clicked yes it's like all was like I clicked yes it's like all right wait a couple right wait a couple right wait a couple seconds yeah here's the link sends the seconds yeah here's the link sends the seconds yeah here's the link sends the link and then a third message just so

link and then a third message just so link and then a third message just so you know if you look for this on the you know if you look for this on the you know if you look for this on the page it was like a third message and I page it was like a third message and I page it was like a third message and I was like oh okay like clearly this is a was like oh okay like clearly this is a was like oh okay like clearly this is a more robust automation than I am used to more robust automation than I am used to more robust automation than I am used to and so this led me down this Rabbit Hole and so this led me down this Rabbit Hole and so this led me down this Rabbit Hole of like why was this person doing this of like why was this person doing this of like why was this person doing this and what I discovered and what I discovered and what I discovered was there is this belief in stories was there is this belief in stories was there is this belief in stories especially with DM Automation and we're especially with DM Automation and we're especially with DM Automation and we're getting into real Niche stuff here but getting into real Niche stuff here but getting into real Niche stuff here but it's going to be incredibly applicable it's going to be incredibly applicable it's going to be incredibly applicable in a moment that you don't want to in a moment that you don't want to in a moment that you don't want to actually deliver things right away but actually deliver things right away but actually deliver things right away but that a more human stepped response and that a more human stepped response and that a more human stepped response and conversation is preferable and I was conversation is preferable and I was conversation is preferable and I was skeptical of this idea but there was one skeptical of this idea but there was one skeptical of this idea but there was one reason why I wanted to test it commonly reason why I wanted to test it commonly reason why I wanted to test it commonly I will get DMS from people saying hey I will get DMS from people saying hey I will get DMS from people saying hey you never sent over the link and I look you never sent over the link and I look you never sent over the link and I look and I see that I sent it okay but I've and I see that I sent it okay but I've and I see that I sent it okay but I've only sent them one message they can see only sent them one message they can see only sent them one message they can see the text but there's a link in that that the text but there's a link in that that the text but there's a link in that that is not being shown to them because their is not being shown to them because their is not being shown to them because their Instagram settings are set up in such a Instagram settings are set up in such a Instagram settings are set up in such a way with privacy that they don't get it way with privacy that they don't get it way with privacy that they don't get it so like dozens of time times a week I'm so like dozens of time times a week I'm so like dozens of time times a week I'm going sorry your Instagram settings going sorry your Instagram settings going sorry your Instagram settings blocked it I have to go to the link I blocked it I have to go to the link I blocked it I have to go to the link I have to copy it paste in it's a hassle have to copy it paste in it's a hassle have to copy it paste in it's a hassle and sometimes I don't always do it I'm and sometimes I don't always do it I'm and sometimes I don't always do it I'm just like you know what this is your just like you know what this is your just like you know what this is your fault today because you didn't you asked fault today because you didn't you asked fault today because you didn't you asked for this you didn't allow it I don't I for this you didn't allow it I don't I for this you didn't allow it I don't I don't have the time to do this 100 times don't have the time to do this 100 times don't have the time to do this 100 times so I was like okay that would make sense so I was like okay that would make sense so I was like okay that would make sense like if I send them a message that like if I send them a message that like if I send them a message that requires them to reply first that would requires them to reply first that would requires them to reply first that would unlock any like you've invited them to unlock any like you've invited them to unlock any like you've invited them to chat like and then I could send them the chat like and then I could send them the chat like and then I could send them the link with link with link with Thea with of the people were talking Thea with of the people were talking Thea with of the people were talking that that that like improves the number of responses like improves the number of responses like improves the number of responses that you get and the theory was this

that you get and the theory was this that you get and the theory was this Instagram has publicly said that more Instagram has publicly said that more Instagram has publicly said that more activity happens on the platform activity happens on the platform activity happens on the platform privately than publicly so what you see privately than publicly so what you see privately than publicly so what you see on your feed is like the tip of the on your feed is like the tip of the on your feed is like the tip of the iceberg and then underneath is like the iceberg and then underneath is like the iceberg and then underneath is like the actual Iceberg where all of the activity actual Iceberg where all of the activity actual Iceberg where all of the activity is happening in private DMS if that's is happening in private DMS if that's is happening in private DMS if that's true one of the best ways to keep people true one of the best ways to keep people true one of the best ways to keep people on the platform longer is to ensure back on the platform longer is to ensure back on the platform longer is to ensure back and forth DMS so the theory was it's and forth DMS so the theory was it's and forth DMS so the theory was it's like a signal yeah if you can create like a signal yeah if you can create like a signal yeah if you can create like a more organic conversation that like a more organic conversation that like a more organic conversation that basically confirms they do you know what basically confirms they do you know what basically confirms they do you know what they want um then that would actually they want um then that would actually they want um then that would actually like translate to better performance like translate to better performance like translate to better performance right because it looks like a back and right because it looks like a back and right because it looks like a back and forth which it is instead of just a just forth which it is instead of just a just forth which it is instead of just a just a a one message transaction hey here's a a one message transaction hey here's a a one message transaction hey here's the link and then that conversation's the link and then that conversation's the link and then that conversation's dead it's like it has to take a couple dead it's like it has to take a couple dead it's like it has to take a couple steps to get there and that's a signal steps to get there and that's a signal steps to get there and that's a signal to to to the the great algorithms in the sky that the the great algorithms in the sky that the the great algorithms in the sky that oh there's real conversation here oh there's real conversation here oh there's real conversation here there's maybe real relationship being there's maybe real relationship being there's maybe real relationship being forged here this is really valuable forged here this is really valuable forged here this is really valuable content interesting so went the theory content interesting so went the theory content interesting so went the theory so we kick off the pr Church certified so we kick off the pr Church certified so we kick off the pr Church certified launch by debuting this excerpt from the launch by debuting this excerpt from the launch by debuting this excerpt from the first module and it's the series of first module and it's the series of first module and it's the series of three videos It's called The Church three videos It's called The Church three videos It's called The Church smartphone photography masterclass it's smartphone photography masterclass it's smartphone photography masterclass it's an excerpt from the first module an excerpt from the first module an excerpt from the first module photography overall and so what I do is photography overall and so what I do is photography overall and so what I do is I create this Instagram Carousel and I create this Instagram Carousel and I create this Instagram Carousel and it's called the iPhone photography it's called the iPhone photography it's called the iPhone photography settings cheat settings cheat settings cheat sheet and it goes through every single sheet and it goes through every single sheet and it goes through every single thing in the chatchi which I have to say thing in the chatchi which I have to say thing in the chatchi which I have to say that singular piece of content that

that singular piece of content that that singular piece of content that Instagram Carousel the value in that one Instagram Carousel the value in that one Instagram Carousel the value in that one post alone forget the Automation and the post alone forget the Automation and the post alone forget the Automation and the course forget course forget course forget certified that the value in that piece certified that the value in that piece certified that the value in that piece of content alone for churches who are of content alone for churches who are of content alone for churches who are trying to take better photos at their trying to take better photos at their trying to take better photos at their church and don't have a large budget church and don't have a large budget church and don't have a large budget it's it's it's like it's that thing was just gold that like it's that thing was just gold that like it's that thing was just gold that piece of content alone was just gold piece of content alone was just gold piece of content alone was just gold well you know what the reason we did well you know what the reason we did well you know what the reason we did certified and of course this was an certified and of course this was an certified and of course this was an excerpt from certified was like when I excerpt from certified was like when I excerpt from certified was like when I started as media director 13 years ago I started as media director 13 years ago I started as media director 13 years ago I was like had nothing yeah and I was just was like had nothing yeah and I was just was like had nothing yeah and I was just every time I sit down and write I'm like every time I sit down and write I'm like every time I sit down and write I'm like okay it's you 13 years ago what do you okay it's you 13 years ago what do you okay it's you 13 years ago what do you need to hand this young man to help him need to hand this young man to help him need to hand this young man to help him succeed and like that's what inspires succeed and like that's what inspires succeed and like that's what inspires and motivates these cheat sheats cuz I'm and motivates these cheat sheats cuz I'm and motivates these cheat sheats cuz I'm like okay I can follow these simple like okay I can follow these simple like okay I can follow these simple steps so we make the Carousel and I do steps so we make the Carousel and I do steps so we make the Carousel and I do the DM automation comment phone below the DM automation comment phone below the DM automation comment phone below and we get like you know our normal on a and we get like you know our normal on a and we get like you know our normal on a high performing car like we're averaging high performing car like we're averaging high performing car like we're averaging like a 100,000 views 75,000 views on our like a 100,000 views 75,000 views on our like a 100,000 views 75,000 views on our posts and so I got like a th000 comments posts and so I got like a th000 comments posts and so I got like a th000 comments in the first 24 hours the automation in the first 24 hours the automation in the first 24 hours the automation went like this so you would get a went like this so you would get a went like this so you would get a message from me 30 seconds after you message from me 30 seconds after you message from me 30 seconds after you made the comment do you set the delay made the comment do you set the delay made the comment do you set the delay yeah okay so it wouldn't come right away yeah okay so it wouldn't come right away yeah okay so it wouldn't come right away and we'll put this on the screen so you and we'll put this on the screen so you and we'll put this on the screen so you can see it good deal cool if I send over can see it good deal cool if I send over can see it good deal cool if I send over that iPhone phone settings cheat sheet that iPhone phone settings cheat sheet that iPhone phone settings cheat sheet question mark and then you be given two question mark and then you be given two question mark and then you be given two options as quick replies so there are options as quick replies so there are options as quick replies so there are actually buttons you can choose okay yes actually buttons you can choose okay yes actually buttons you can choose okay yes exclamation point all caps of course exclamation point all caps of course exclamation point all caps of course exclamation point that way people just exclamation point that way people just exclamation point that way people just they just get to choose their Adventure they just get to choose their Adventure they just get to choose their Adventure it's like am I more of an of course it's like am I more of an of course it's like am I more of an of course person or am more of a yes person so person or am more of a yes person so person or am more of a yes person so person responds yes they click the person responds yes they click the person responds yes they click the button if they actually type in and go button if they actually type in and go button if they actually type in and go totally bruh it'll say please choose

totally bruh it'll say please choose totally bruh it'll say please choose sign sign sign options when they choose they get two options when they choose they get two options when they choose they get two second delay Perfect Two second delay second delay Perfect Two second delay second delay Perfect Two second delay should I send the link to your email or should I send the link to your email or should I send the link to your email or here in the chat wow number one email here in the chat wow number one email here in the chat wow number one email number two chat and then they choose number two chat and then they choose number two chat and then they choose again if you choose email it goes again if you choose email it goes again if you choose email it goes awesome what's your email at which point awesome what's your email at which point awesome what's your email at which point they provide their email I then say they provide their email I then say they provide their email I then say brilliant I just sent it over to your brilliant I just sent it over to your brilliant I just sent it over to your email address go check it it's right email address go check it it's right email address go check it it's right there by the way when you click that there by the way when you click that there by the way when you click that link the download is below the video link the download is below the video link the download is below the video tutorial but make sure to check out the tutorial but make sure to check out the tutorial but make sure to check out the video as well many chat is sending video as well many chat is sending video as well many chat is sending emails they send it to convertkit our emails they send it to convertkit our emails they send it to convertkit our email platform wow so now oh so you just email platform wow so now oh so you just email platform wow so now oh so you just captured the email address too that's captured the email address too that's captured the email address too that's right that's right if they choose two right that's right if they choose two right that's right if they choose two here in the chat I go all right cool I here in the chat I go all right cool I here in the chat I go all right cool I provide the link right there and then I provide the link right there and then I provide the link right there and then I say it comes with a video tutorial that say it comes with a video tutorial that say it comes with a video tutorial that walks you through the whole process walks you through the whole process walks you through the whole process you'll find the download link on that you'll find the download link on that you'll find the download link on that page under the video how many can you page under the video how many can you page under the video how many can you count how many messages that is back and count how many messages that is back and count how many messages that is back and forth from the very beginning yeah so forth from the very beginning yeah so forth from the very beginning yeah so not the email one which has one extra not the email one which has one extra not the email one which has one extra step the messages I'm sending them or step the messages I'm sending them or step the messages I'm sending them or the messages messages they're sending the messages messages they're sending the messages messages they're sending you okay so they make the comment one you okay so they make the comment one you okay so they make the comment one then they have to go yes or of course then they have to go yes or of course then they have to go yes or of course then they have to go either email or then they have to go either email or then they have to go either email or chat yeah then they have to go you chat yeah then they have to go you chat yeah then they have to go you nothing more that's three then they nothing more that's three then they nothing more that's three then they usually go thank you or awesome yeah and usually go thank you or awesome yeah and usually go thank you or awesome yeah and that really I'm looking at it on your that really I'm looking at it on your that really I'm looking at it on your phone that really does feel like phone that really does feel like phone that really does feel like although it is automated you typed out although it is automated you typed out although it is automated you typed out all those messages you're you're you're all those messages you're you're you're all those messages you're you're you're curating this path that does feel kind curating this path that does feel kind curating this path that does feel kind of like an authentic back and forth and of like an authentic back and forth and of like an authentic back and forth and there's something there's something there's something to the feeling of talking with someone

to the feeling of talking with someone to the feeling of talking with someone like who has a large following there is like who has a large following there is like who has a large following there is a feeling to like going back and forth a feeling to like going back and forth a feeling to like going back and forth with them in the DMs like oh wow I feel with them in the DMs like oh wow I feel with them in the DMs like oh wow I feel seene like Brady sheerer messaged me um seene like Brady sheerer messaged me um seene like Brady sheerer messaged me um and that we we talk about this uh in in and that we we talk about this uh in in and that we we talk about this uh in in a few of our strategies with a few of our strategies with a few of our strategies with communication at church um the one I'm communication at church um the one I'm communication at church um the one I'm thinking about right now is the digital thinking about right now is the digital thinking about right now is the digital connect card follow-up it's an automated connect card follow-up it's an automated connect card follow-up it's an automated email sequence but it's initiated by email sequence but it's initiated by email sequence but it's initiated by your pastor and it's it's coming from your pastor and it's it's coming from your pastor and it's it's coming from your pastor and so for folks who are your pastor and so for folks who are your pastor and so for folks who are connecting with your Church online when connecting with your Church online when connecting with your Church online when they receive an email from your pastor they receive an email from your pastor they receive an email from your pastor and have the opportunity to respond that and have the opportunity to respond that and have the opportunity to respond that doorway to not just communication but doorway to not just communication but doorway to not just communication but relationship get gets blown wide open in relationship get gets blown wide open in relationship get gets blown wide open in a way that it wouldn't otherwise if you a way that it wouldn't otherwise if you a way that it wouldn't otherwise if you weren't sending that email from your weren't sending that email from your weren't sending that email from your pastor's address so this strategy pastor's address so this strategy pastor's address so this strategy opening up the door to communication um opening up the door to communication um opening up the door to communication um from your you know in in your personal from your you know in in your personal from your you know in in your personal DMS really does open up the door to DMS really does open up the door to DMS really does open up the door to laying the groundwork for relationship laying the groundwork for relationship laying the groundwork for relationship and not just sending them a piece of and not just sending them a piece of and not just sending them a piece of content so I made a couple mistakes when content so I made a couple mistakes when content so I made a couple mistakes when I first set it up my wife will tell you I first set it up my wife will tell you I first set it up my wife will tell you because I was losing my mind a bit because I was losing my mind a bit because I was losing my mind a bit because people were like responding like because people were like responding like because people were like responding like crazy and it was not working and it took crazy and it was not working and it took crazy and it was not working and it took me a while to figure out what was me a while to figure out what was me a while to figure out what was happening because what I had done was I happening because what I had done was I happening because what I had done was I had also set up an integration with had also set up an integration with had also set up an integration with Google Sheets okay where you would Google Sheets okay where you would Google Sheets okay where you would basically like get all this information basically like get all this information basically like get all this information about people in a Google sheet and thank about people in a Google sheet and thank about people in a Google sheet and thank goodness for AI chat robots which I goodness for AI chat robots which I goodness for AI chat robots which I normally don't like when you get into normally don't like when you get into normally don't like when you get into like support you just want to talk to a like support you just want to talk to a like support you just want to talk to a human but they're getting better that human but they're getting better that human but they're getting better that like you can get an answer quick enough like you can get an answer quick enough like you can get an answer quick enough so I said why are my like sequences so I said why are my like sequences so I said why are my like sequences being delayed and they said here are being delayed and they said here are being delayed and they said here are some things to check out so they pointed

some things to check out so they pointed some things to check out so they pointed me to the logs so I went into the logs me to the logs so I went into the logs me to the logs so I went into the logs and it said like Google rate limit and it said like Google rate limit and it said like Google rate limit exceeded so then I was like what does exceeded so then I was like what does exceeded so then I was like what does this error code mean to the bot and the this error code mean to the bot and the this error code mean to the bot and the bot on many chat goes oh basically bot on many chat goes oh basically bot on many chat goes oh basically Google will only let you like run this Google will only let you like run this Google will only let you like run this many um API sends and so like you're many um API sends and so like you're many um API sends and so like you're just overdoing it so they said don't just overdoing it so they said don't just overdoing it so they said don't worry the sequences will finish but worry the sequences will finish but worry the sequences will finish but they're just delayed so people would say they're just delayed so people would say they're just delayed so people would say yes and then theyd wait for like 11 yes and then theyd wait for like 11 yes and then theyd wait for like 11 minutes or 27 minutes or whatever it was minutes or 27 minutes or whatever it was minutes or 27 minutes or whatever it was until their time in the queue so what I until their time in the queue so what I until their time in the queue so what I did was I deleted all the Google did was I deleted all the Google did was I deleted all the Google Integrations because people were not Integrations because people were not Integrations because people were not getting their sequences on time that was getting their sequences on time that was getting their sequences on time that was no good so I fixed that and then I what no good so I fixed that and then I what no good so I fixed that and then I what I had also not realized was I had not I had also not realized was I had not I had also not realized was I had not set up the you did not choose one of the set up the you did not choose one of the set up the you did not choose one of the predestined answers please try again so predestined answers please try again so predestined answers please try again so people were like send it over bro and people were like send it over bro and people were like send it over bro and then I was radio silence yes so I had to then I was radio silence yes so I had to then I was radio silence yes so I had to set up and then what I also did was I set up and then what I also did was I set up and then what I also did was I set up a fallback message where if I set up a fallback message where if I set up a fallback message where if I said hey are you cool if I send that said hey are you cool if I send that said hey are you cool if I send that over choose yes or of course and they over choose yes or of course and they over choose yes or of course and they didn't 20 minutes later I would just didn't 20 minutes later I would just didn't 20 minutes later I would just send them the link and say hey if you send them the link and say hey if you send them the link and say hey if you had had a chance here's the link nice had had a chance here's the link nice had had a chance here's the link nice and that happened a lot one because I and that happened a lot one because I and that happened a lot one because I messed up the automation the first time messed up the automation the first time messed up the automation the first time and two for people that like just like and two for people that like just like and two for people that like just like didn't check and that way they still get didn't check and that way they still get didn't check and that way they still get it either way so those were a little bit it either way so those were a little bit it either way so those were a little bit of the the problems of the the problems of the the problems but this was like the really cool part I but this was like the really cool part I but this was like the really cool part I didn't just publish a carousel I also didn't just publish a carousel I also didn't just publish a carousel I also published an Instagram story now I've published an Instagram story now I've published an Instagram story now I've tried DM automation on stories a couple tried DM automation on stories a couple tried DM automation on stories a couple of times and they've just been fine and of times and they've just been fine and of times and they've just been fine and that's always made sense to me because that's always made sense to me because that's always made sense to me because you know I mentioned we get like 50 to you know I mentioned we get like 50 to you know I mentioned we get like 50 to 100,000 views on a post we might get 100,000 views on a post we might get 100,000 views on a post we might get like 5 to 10,000 views on a story yeah

like 5 to 10,000 views on a story yeah like 5 to 10,000 views on a story yeah like our best stories very best get like our best stories very best get like our best stories very best get maybe 10,000 views and our worst if I'm maybe 10,000 views and our worst if I'm maybe 10,000 views and our worst if I'm just like posting like here's a photo of just like posting like here's a photo of just like posting like here's a photo of me at the beach like 2500 views so like me at the beach like 2500 views so like me at the beach like 2500 views so like there's just 10 times fewer people to there's just 10 times fewer people to there's just 10 times fewer people to reach so you're not going to get as many reach so you're not going to get as many reach so you're not going to get as many comments but again the internet was like comments but again the internet was like comments but again the internet was like no no no stories is great too and I was no no no stories is great too and I was no no no stories is great too and I was like okay here's why I would like it like okay here's why I would like it like okay here's why I would like it maybe you're not the type to comment maybe you're not the type to comment maybe you're not the type to comment phone below a post or if you are phone below a post or if you are phone below a post or if you are consider deleting your comment consider deleting your comment consider deleting your comment afterwards maybe you would though if it afterwards maybe you would though if it afterwards maybe you would though if it was in stories because all you have to was in stories because all you have to was in stories because all you have to do is like reply so the story I set up do is like reply so the story I set up do is like reply so the story I set up was two first story was like does your was two first story was like does your was two first story was like does your church take photos with phones yes or no church take photos with phones yes or no church take photos with phones yes or no with a with a a poll sticker which we with a with a a poll sticker which we with a with a a poll sticker which we to boost uh engagement in Instagram to boost uh engagement in Instagram to boost uh engagement in Instagram Stories the poll precursor can't go Stories the poll precursor can't go Stories the poll precursor can't go wrong Second Story and we'll put these wrong Second Story and we'll put these wrong Second Story and we'll put these on the screen so you're seeing them but on the screen so you're seeing them but on the screen so you're seeing them but I'm going to read them aloud Second I'm going to read them aloud Second I'm going to read them aloud Second Story said this reply with phone and Story said this reply with phone and Story said this reply with phone and I'll send you my iPhone phone settings I'll send you my iPhone phone settings I'll send you my iPhone phone settings cheat sheet for churches with a little cheat sheet for churches with a little cheat sheet for churches with a little preview of the cheat sheet so you could preview of the cheat sheet so you could preview of the cheat sheet so you could actually see what you're getting yeah actually see what you're getting yeah actually see what you're getting yeah the first story has the first story has the first story has 29.6 th000 views what and the second 29.6 th000 views what and the second 29.6 th000 views what and the second story has 271,000 views 3,000 people story has 271,000 views 3,000 people story has 271,000 views 3,000 people replied with with replied with with replied with with phone the math is not mathing for me so phone the math is not mathing for me so phone the math is not mathing for me so a 10% conversion rate on 30,000 story a 10% conversion rate on 30,000 story a 10% conversion rate on 30,000 story views how many views on the carousel as views how many views on the carousel as views how many views on the carousel as of right now 74,000 and 1,000 comments of right now 74,000 and 1,000 comments of right now 74,000 and 1,000 comments yeah that's of which you know 200 are me yeah that's of which you know 200 are me yeah that's of which you know 200 are me being like totally being like totally being like totally bro that that is both

bro that that is both bro that that is both shocking and very intriguing so I think shocking and very intriguing so I think shocking and very intriguing so I think the theory is right yeah because the theory is right yeah because the theory is right yeah because Instagram Instagram Instagram track signals MH and my story is track signals MH and my story is track signals MH and my story is creating and I could I'm watching it creating and I could I'm watching it creating and I could I'm watching it happen in real time cuz I'm in my DMs happen in real time cuz I'm in my DMs happen in real time cuz I'm in my DMs and it's just like like it's creating and it's just like like it's creating and it's just like like it's creating dozens no hundred thousands of dozens no hundred thousands of dozens no hundred thousands of conversations and so they're like keep conversations and so they're like keep conversations and so they're like keep showing this to more people so there is showing this to more people so there is showing this to more people so there is something I'm so glad we're having this something I'm so glad we're having this something I'm so glad we're having this conversation this week because there is conversation this week because there is conversation this week because there is something going on you said it already something going on you said it already something going on you said it already Instagram has said and not not in a in a Instagram has said and not not in a in a Instagram has said and not not in a in a shy way they've been very explicit about shy way they've been very explicit about shy way they've been very explicit about it most of the the engagement going on it most of the the engagement going on it most of the the engagement going on on Instagram is happening in private on Instagram is happening in private on Instagram is happening in private it's happening in DMS and they're saying it's happening in DMS and they're saying it's happening in DMS and they're saying this is the type of conversation that we this is the type of conversation that we this is the type of conversation that we want to prioritize on this platform this want to prioritize on this platform this want to prioritize on this platform this is what we want to cultivate real is what we want to cultivate real is what we want to cultivate real relationship in the DMS this story relationship in the DMS this story relationship in the DMS this story you're sharing is you're sharing is you're sharing is is although a you know small sample size is although a you know small sample size is although a you know small sample size it seems to be proof of that this week I it seems to be proof of that this week I it seems to be proof of that this week I posted a story on Instagram I've done it posted a story on Instagram I've done it posted a story on Instagram I've done it before it's always a good performing before it's always a good performing before it's always a good performing post for me I as I'm brewing my coffee I post for me I as I'm brewing my coffee I post for me I as I'm brewing my coffee I hold some coffee beans in my hand I take hold some coffee beans in my hand I take hold some coffee beans in my hand I take a picture and I say let's play guest a picture and I say let's play guest a picture and I say let's play guest this Bean this Bean this Bean I'm just typing this on Instagram in my I'm just typing this on Instagram in my I'm just typing this on Instagram in my stories take a guess what variety of stories take a guess what variety of stories take a guess what variety of this is if you have any other gues for this is if you have any other gues for this is if you have any other gues for Country process whatever bonus points Country process whatever bonus points Country process whatever bonus points put it up there the replies start coming put it up there the replies start coming put it up there the replies start coming in people just love to play this game in people just love to play this game in people just love to play this game and I watch The Snowball Effect happen and I watch The Snowball Effect happen and I watch The Snowball Effect happen the first 5 10 15 replies come in and the first 5 10 15 replies come in and the first 5 10 15 replies come in and then braid I've never had a response a then braid I've never had a response a then braid I've never had a response a DM response to a story like this before

DM response to a story like this before DM response to a story like this before so now my now my little radar antennas so now my now my little radar antennas so now my now my little radar antennas are going up and thinking okay is there are going up and thinking okay is there are going up and thinking okay is there like new algorithmic energy being being like new algorithmic energy being being like new algorithmic energy being being directed in this in this um Direction directed in this in this um Direction directed in this in this um Direction because you and I are both having this because you and I are both having this because you and I are both having this experience this story went off 3,000 experience this story went off 3,000 experience this story went off 3,000 views which for me is is quite a lot and views which for me is is quite a lot and views which for me is is quite a lot and I had almost a hundred DM replies to I had almost a hundred DM replies to I had almost a hundred DM replies to that story because I just watched the that story because I just watched the that story because I just watched the snowball takeoff people started replying snowball takeoff people started replying snowball takeoff people started replying early and then Instagram was like okay early and then Instagram was like okay early and then Instagram was like okay we're going to show this because I we're going to show this because I we're going to show this because I usually on an average story I'll get usually on an average story I'll get usually on an average story I'll get between 800 and a th000 views okay between 800 and a th000 views okay between 800 and a th000 views okay Instagram is like okay people are giving Instagram is like okay people are giving Instagram is like okay people are giving us a signal there is a back and forth us a signal there is a back and forth us a signal there is a back and forth conversation because they're replying conversation because they're replying conversation because they're replying and guessing and then I'm replying and and guessing and then I'm replying and and guessing and then I'm replying and saying good guess here's the actual saying good guess here's the actual saying good guess here's the actual answer so Instagram is seeing the signal answer so Instagram is seeing the signal answer so Instagram is seeing the signal and they boosted it and showed it to and they boosted it and showed it to and they boosted it and showed it to 3,000 people and 100 people replied so 3,000 people and 100 people replied so 3,000 people and 100 people replied so that happened to me this week so there that happened to me this week so there that happened to me this week so there is really something going on here with is really something going on here with is really something going on here with the signals that we're giving to the signals that we're giving to the signals that we're giving to Instagram and how what they're doing Instagram and how what they're doing Instagram and how what they're doing with that information it's still hard with that information it's still hard with that information it's still hard for me to like grapple with like what for me to like grapple with like what for me to like grapple with like what this means so we can get into specific this means so we can get into specific this means so we can get into specific Church and some best practices now the Church and some best practices now the Church and some best practices now the magic number from my understanding of magic number from my understanding of magic number from my understanding of total followers that are achievable to total followers that are achievable to total followers that are achievable to reach with a story okay is about reach with a story okay is about reach with a story okay is about 25% so if you have like a thousand 25% so if you have like a thousand 25% so if you have like a thousand followers if you have 100 followers followers if you have 100 followers followers if you have 100 followers maybe at like a smaller scale it might maybe at like a smaller scale it might maybe at like a smaller scale it might be different but like 25% is like wow be different but like 25% is like wow be different but like 25% is like wow you really did it and like typical is you really did it and like typical is you really did it and like typical is like you know 2 to 5% yeah so I have like you know 2 to 5% yeah so I have like you know 2 to 5% yeah so I have 133,000 followers on Instagram right now

133,000 followers on Instagram right now 133,000 followers on Instagram right now so 30,000 is really close to that like so 30,000 is really close to that like so 30,000 is really close to that like quarter yeah Mark it's probably like 22% quarter yeah Mark it's probably like 22% quarter yeah Mark it's probably like 22% so with churches what we've begun doing so with churches what we've begun doing so with churches what we've begun doing is inserting DM automation to sermon is inserting DM automation to sermon is inserting DM automation to sermon Clips so end of the sermon clip that's Clips so end of the sermon clip that's Clips so end of the sermon clip that's 60 seconds say like comment sermon below 60 seconds say like comment sermon below 60 seconds say like comment sermon below or comment love below comment hope below or comment love below comment hope below or comment love below comment hope below relative to the actual theme of the relative to the actual theme of the relative to the actual theme of the sermon and we'll send you over the full sermon and we'll send you over the full sermon and we'll send you over the full message so that's like one easy way to message so that's like one easy way to message so that's like one easy way to insert DM Automation and then what you insert DM Automation and then what you insert DM Automation and then what you could do is you could expand upon it and could do is you could expand upon it and could do is you could expand upon it and create this conditional logic where it's create this conditional logic where it's create this conditional logic where it's like hey did you still want that ger like hey did you still want that ger like hey did you still want that ger okay cool and then you could follow it okay cool and then you could follow it okay cool and then you could follow it up with oh and by the way if you're up with oh and by the way if you're up with oh and by the way if you're interested in meeting with a pastor and interested in meeting with a pastor and interested in meeting with a pastor and then lead to pastoral care and the way then lead to pastoral care and the way then lead to pastoral care and the way that I would do this is akin to how Life that I would do this is akin to how Life that I would do this is akin to how Life Church has said that they do it and if Church has said that they do it and if Church has said that they do it and if they can do it at their scale it's they can do it at their scale it's they can do it at their scale it's achievable it's possible for any one of achievable it's possible for any one of achievable it's possible for any one of us where instead of just like can I pray us where instead of just like can I pray us where instead of just like can I pray for you is there anything that you could for you is there anything that you could for you is there anything that you could that we can help with which will that we can help with which will that we can help with which will probably not elicit a response at the probably not elicit a response at the probably not elicit a response at the same speed at which your DM automation same speed at which your DM automation same speed at which your DM automation will and then it'll kind of be like oh will and then it'll kind of be like oh will and then it'll kind of be like oh like no one was really here this was like no one was really here this was like no one was really here this was what would say is like hey would you be what would say is like hey would you be what would say is like hey would you be interested in Pastor care like a yes or interested in Pastor care like a yes or interested in Pastor care like a yes or a no hey would you be interested in a no hey would you be interested in a no hey would you be interested in talking to a pastor yes or a no and then talking to a pastor yes or a no and then talking to a pastor yes or a no and then just link them out to the calendar just link them out to the calendar just link them out to the calendar because that's what Life Church does oh because that's what Life Church does oh because that's what Life Church does oh yeah meet with the pastor find a time yeah meet with the pastor find a time yeah meet with the pastor find a time that works for you and then you're not that works for you and then you're not that works for you and then you're not even like trying to do pastoral care even like trying to do pastoral care even like trying to do pastoral care over faceless DM but you're basically over faceless DM but you're basically over faceless DM but you're basically reaching wide on Instagram then creating reaching wide on Instagram then creating reaching wide on Instagram then creating opportunities for people to connect Deep opportunities for people to connect Deep opportunities for people to connect Deep by moving them off of the platform by moving them off of the platform by moving them off of the platform that's good now I can hear people like that's good now I can hear people like that's good now I can hear people like kind of responding with skeptic

kind of responding with skeptic kind of responding with skeptic skepticism saying like you I'm not a big skepticism saying like you I'm not a big skepticism saying like you I'm not a big church like this isn't going to work for church like this isn't going to work for church like this isn't going to work for me and again I will reiterate it doesn't me and again I will reiterate it doesn't me and again I will reiterate it doesn't matter the size of your church because matter the size of your church because matter the size of your church because Instagram is the absolute best platform Instagram is the absolute best platform Instagram is the absolute best platform in the world for reaching people right in the world for reaching people right in the world for reaching people right now and it has been for 12 plus months now and it has been for 12 plus months now and it has been for 12 plus months so a testimony from a church this is so a testimony from a church this is so a testimony from a church this is from a church in Australia not a big from a church in Australia not a big from a church in Australia not a big church and not like an American church church and not like an American church church and not like an American church either just a church in Australia we had either just a church in Australia we had either just a church in Australia we had a vid hit 12,000 sorry 12 million plus a vid hit 12,000 sorry 12 million plus a vid hit 12,000 sorry 12 million plus views this year which is extremely views this year which is extremely views this year which is extremely unusual within our context I think I've unusual within our context I think I've unusual within our context I think I've read this testimony before but again 12 read this testimony before but again 12 read this testimony before but again 12 million views that's unusual in your million views that's unusual in your million views that's unusual in your context un any cont context un any cont context un any cont liter at first I thought it was simply liter at first I thought it was simply liter at first I thought it was simply just views with no real world impact to just views with no real world impact to just views with no real world impact to our attendance on a Sunday turns out our attendance on a Sunday turns out our attendance on a Sunday turns out more and more people I meet and ask how more and more people I meet and ask how more and more people I meet and ask how they heard about us points back to that they heard about us points back to that they heard about us points back to that video one of our guys who's now a key video one of our guys who's now a key video one of our guys who's now a key part of the team and in a connect group part of the team and in a connect group part of the team and in a connect group said I saw that video thought you must said I saw that video thought you must said I saw that video thought you must be some preacher far away in the states be some preacher far away in the states be some preacher far away in the states I clicked on your profile and I realized I clicked on your profile and I realized I clicked on your profile and I realized you're 15 minutes away from me so I came you're 15 minutes away from me so I came you're 15 minutes away from me so I came next Sunday yeah Instagram has a local next Sunday yeah Instagram has a local next Sunday yeah Instagram has a local component to Discovery not everyone component to Discovery not everyone component to Discovery not everyone who's local to your church local will who's local to your church local will who's local to your church local will see it there'll be people that are not see it there'll be people that are not see it there'll be people that are not local sure but the more people that you local sure but the more people that you local sure but the more people that you reach the more people whom will be local reach the more people whom will be local reach the more people whom will be local we've run this scenario before would you we've run this scenario before would you we've run this scenario before would you rather reach 1,000 people of which 10% rather reach 1,000 people of which 10% rather reach 1,000 people of which 10% are local oh you've reached 100 local are local oh you've reached 100 local are local oh you've reached 100 local people or would you ra rather reach 1 people or would you ra rather reach 1 people or would you ra rather reach 1 million people and 1% are local and then million people and 1% are local and then million people and 1% are local and then you've reached 10,000 people that are you've reached 10,000 people that are you've reached 10,000 people that are local like like reaching broad is the local like like reaching broad is the local like like reaching broad is the key to reaching local that is the key to reaching local that is the key to reaching local that is the Paradox you reach viral to reach more Paradox you reach viral to reach more Paradox you reach viral to reach more local this pastor had one video reached local this pastor had one video reached local this pastor had one video reached this many views that was a viral for him

this many views that was a viral for him this many views that was a viral for him video so if you did this for a whole video so if you did this for a whole video so if you did this for a whole year and only one of your videos hit big year and only one of your videos hit big year and only one of your videos hit big which is to be expected a viral for me which is to be expected a viral for me which is to be expected a viral for me post is like 3 to 5% of the overall post is like 3 to 5% of the overall post is like 3 to 5% of the overall content if you're doing it right which content if you're doing it right which content if you're doing it right which means you'll publish all year and you'll means you'll publish all year and you'll means you'll publish all year and you'll get like one or two yeah but those one get like one or two yeah but those one get like one or two yeah but those one or two now can create a massive or two now can create a massive or two now can create a massive difference for your church especially if difference for your church especially if difference for your church especially if you have things set up right and this you have things set up right and this you have things set up right and this pastor I believe Pastor Alex is his name pastor I believe Pastor Alex is his name pastor I believe Pastor Alex is his name as well like he didn't have things like as well like he didn't have things like as well like he didn't have things like set up with DM onut it was just like you set up with DM onut it was just like you set up with DM onut it was just like you know people were tracking him down by know people were tracking him down by know people were tracking him down by they were organically clicking the link they were organically clicking the link they were organically clicking the link in the B to see where is this church so in the B to see where is this church so in the B to see where is this church so this is really powerful it's kind of this is really powerful it's kind of this is really powerful it's kind of like new for us we're still kind of like new for us we're still kind of like new for us we're still kind of figuring it out um fresh on the heels of figuring it out um fresh on the heels of figuring it out um fresh on the heels of it but there are sometimes moments we it but there are sometimes moments we it but there are sometimes moments we talked earlier this year Church social talked earlier this year Church social talked earlier this year Church social media trends yeah and we said nothing media trends yeah and we said nothing media trends yeah and we said nothing really crazy yeah to me like this is really crazy yeah to me like this is really crazy yeah to me like this is about as close as it gets to pretty about as close as it gets to pretty about as close as it gets to pretty crazy without anything massively crazy without anything massively crazy without anything massively disruptive happening couple quick disruptive happening couple quick disruptive happening couple quick questions before we wrap up here many questions before we wrap up here many questions before we wrap up here many chat um they have a free plan up to a chat um they have a free plan up to a chat um they have a free plan up to a thousand contacts which uh is what I use thousand contacts which uh is what I use thousand contacts which uh is what I use on my uh Instagram account these uh like on my uh Instagram account these uh like on my uh Instagram account these uh like um more conditional logic um things and um more conditional logic um things and um more conditional logic um things and Integrations do you know are those Integrations do you know are those Integrations do you know are those available on the free plan as well or is available on the free plan as well or is available on the free plan as well or is that are those paid features there are that are those paid features there are that are those paid features there are certain things that they reserve for the certain things that they reserve for the certain things that they reserve for the Pro Plan yeah it might be like Pro Plan yeah it might be like Pro Plan yeah it might be like Integrations though sure like connecting Integrations though sure like connecting Integrations though sure like connecting your Google sheet and that's like that's your Google sheet and that's like that's your Google sheet and that's like that's not really something that a church needs not really something that a church needs not really something that a church needs to be prioritizing when it comes to just to be prioritizing when it comes to just to be prioritizing when it comes to just offering folks a next step and then offering folks a next step and then offering folks a next step and then following up um you know to to to go one following up um you know to to to go one following up um you know to to to go one step deeper yeah so I'm not certain step deeper yeah so I'm not certain step deeper yeah so I'm not certain which specific features are pro only

which specific features are pro only which specific features are pro only I'll also say like you want to use this I'll also say like you want to use this I'll also say like you want to use this sparingly it loses its potency if you sparingly it loses its potency if you sparingly it loses its potency if you run it too much you can tell whatever run it too much you can tell whatever run it too much you can tell whatever algorithm whatever side of Instagram algorithm whatever side of Instagram algorithm whatever side of Instagram Britney's on it's been it's been Britney's on it's been it's been Britney's on it's been it's been overdone for her and she's just a jaded overdone for her and she's just a jaded overdone for her and she's just a jaded individual and we talked about we talked individual and we talked about we talked individual and we talked about we talked about Sprint promotions at church right about Sprint promotions at church right about Sprint promotions at church right where there are like small Seasons where where there are like small Seasons where where there are like small Seasons where it's okay to go hard with promotion and it's okay to go hard with promotion and it's okay to go hard with promotion and overdo it break every rule so long as overdo it break every rule so long as overdo it break every rule so long as that's isolated to like a short season that's isolated to like a short season that's isolated to like a short season so within the pr Church certified launch so within the pr Church certified launch so within the pr Church certified launch which was like 2 weeks long Benchmark is which was like 2 weeks long Benchmark is which was like 2 weeks long Benchmark is you want to use this more than once per you want to use this more than once per you want to use this more than once per week in the stories you have more week in the stories you have more week in the stories you have more Liberty to use it more frequently in Liberty to use it more frequently in Liberty to use it more frequently in posts but even in posts like I try not posts but even in posts like I try not posts but even in posts like I try not to like include it in every caption sure to like include it in every caption sure to like include it in every caption sure so like today's real at the end of the so like today's real at the end of the so like today's real at the end of the video if you're at the very end of the video if you're at the very end of the video if you're at the very end of the video I'll say oh by the way but like video I'll say oh by the way but like video I'll say oh by the way but like it's not anywhere else it's not in the it's not anywhere else it's not in the it's not anywhere else it's not in the comments in the captions so like I don't comments in the captions so like I don't comments in the captions so like I don't want to like bombard people with it we want to like bombard people with it we want to like bombard people with it we use we did it twice a week during the use we did it twice a week during the use we did it twice a week during the certified launch but like even more than certified launch but like even more than certified launch but like even more than that like it is the type of thing where that like it is the type of thing where that like it is the type of thing where more isn't necessarily better it's like more isn't necessarily better it's like more isn't necessarily better it's like you might start to see diminishing you might start to see diminishing you might start to see diminishing returns best to save it you're not going returns best to save it you're not going returns best to save it you're not going to get I'm not going to get 30,000 views to get I'm not going to get 30,000 views to get I'm not going to get 30,000 views every single time if I do it every day every single time if I do it every day every single time if I do it every day yeah so you want to be uh sparingly yeah so you want to be uh sparingly yeah so you want to be uh sparingly using it um the Pod is off next week we using it um the Pod is off next week we using it um the Pod is off next week we are at our uh third annual now Retreat are at our uh third annual now Retreat are at our uh third annual now Retreat abroad planning on being in the abroad planning on being in the abroad planning on being in the beautiful country of Jamaica yeah make beautiful country of Jamaica yeah make beautiful country of Jamaica yeah make sure you're subscribed we'll be uh we'll sure you're subscribed we'll be uh we'll sure you're subscribed we'll be uh we'll be back the week after and thank you for be back the week after and thank you for be back the week after and thank you for your time attention and Trust we will your time attention and Trust we will your time attention and Trust we will talk to you talk to you talk to you wait oh I wanted to add one more note

wait oh I wanted to add one more note wait oh I wanted to add one more note wow you thought you thought you were wow you thought you thought you were wow you thought you thought you were just getting one link for me one message just getting one link for me one message just getting one link for me one message but then there was another but then there was another but then there was another uh this is so anti-climatic there's no uh this is so anti-climatic there's no uh this is so anti-climatic there's no pod next week we are recording a YouTube pod next week we are recording a YouTube pod next week we are recording a YouTube video at the retreat that is the plan so video at the retreat that is the plan so video at the retreat that is the plan so subscribe to the main Channel at Brady subscribe to the main Channel at Brady subscribe to the main Channel at Brady sheer subscribe to the podcast channel sheer subscribe to the podcast channel sheer subscribe to the podcast channel the pro Church to show and thank you for the pro Church to show and thank you for the pro Church to show and thank you for your time attention talk to you next your time attention talk to you next your time attention talk to you next week you know that I love you and my week you know that I love you and my week you know that I love you and my love for you knows no bounds how how love for you knows no bounds how how love for you knows no bounds how how many hours of sleep did you get last many hours of sleep did you get last many hours of sleep did you get last night and or the days preceding um night and or the days preceding um night and or the days preceding um yesterday I woke up at 5: the day before yesterday I woke up at 5: the day before yesterday I woke up at 5: the day before I woke up at 4:00 the day before I woke I woke up at 4:00 the day before I woke I woke up at 4:00 the day before I woke up at 4: all right that's kind of not up at 4: all right that's kind of not up at 4: all right that's kind of not terribly unnormal I was up in the middle terribly unnormal I was up in the middle terribly unnormal I was up in the middle of all those nights putting our Menace of all those nights putting our Menace of all those nights putting our Menace of a second born to sleep second born of a second born to sleep second born of a second born to sleep second born uhhuh and then uhhuh and then uhhuh and then yesterday I went yesterday I went yesterday I went skiing is that a thing you do like once skiing is that a thing you do like once skiing is that a thing you do like once a year senior a year senior a year senior slopes yeah