The Historic Rise Of Gen Z Church Attendance

It's being called a historic and It's being called a historic and generational reversal. generational reversal. generational reversal. >> Gen Z is attending church more often >> Gen Z is attending church more often >> Gen Z is attending church more often than any other age group. than any other age group. than any other age group. >> So says a new study anyway from Bara >> So says a new study anyway from Bara >> So says a new study anyway from Bara Group. So what are the reasons for this Group. So what are the reasons for this Group. So what are the reasons for this and what are the implications for your and what are the implications for your and what are the implications for your church? That's what we're here to church? That's what we're here to church? That's what we're here to discuss. Let's dive in. discuss. Let's dive in. discuss. Let's dive in. >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as always by my we call him Bishop Bro. always by my we call him Bishop Bro. always by my we call him Bishop Bro. It's Alexander Mills. It's Alexander Mills. It's Alexander Mills. >> Hello. Hello. >> Hello. Hello. >> Hello. Hello. >> And today it's everyone's favorite >> And today it's everyone's favorite >> And today it's everyone's favorite episode. Bro Church Tools where we open episode. Bro Church Tools where we open episode. Bro Church Tools where we open the mag mailbag to answer your the mag mailbag to answer your the mag mailbag to answer your questions. Bishop Bro, take us away with questions. Bishop Bro, take us away with questions. Bishop Bro, take us away with the first. the first. the first. >> Lots of great questions came in. The >> Lots of great questions came in. The >> Lots of great questions came in. The first one, what are your thoughts on Gen first one, what are your thoughts on Gen first one, what are your thoughts on Gen Z being on the top of church attendance? Z being on the top of church attendance? Z being on the top of church attendance? >> So, the person that sent in this >> So, the person that sent in this >> So, the person that sent in this question got a reply from me. I said question got a reply from me. I said question got a reply from me. I said source source source and they sent me the source which is and they sent me the source which is and they sent me the source which is from Christianity Today and this uh this from Christianity Today and this uh this from Christianity Today and this uh this study is in partnership with Bara and study is in partnership with Bara and study is in partnership with Bara and Glue. Yeah. It's called Gen Z now leads Glue. Yeah. It's called Gen Z now leads Glue. Yeah. It's called Gen Z now leads in church attendance. And here were some in church attendance. And here were some in church attendance. And here were some of the key excerpts from this report.

of the key excerpts from this report. of the key excerpts from this report. Churchgoers between the ages of 18 and Churchgoers between the ages of 18 and Churchgoers between the ages of 18 and 28 attend church more frequently than 28 attend church more frequently than 28 attend church more frequently than their older siblings, parents or their older siblings, parents or their older siblings, parents or grandparents. A new study part of the grandparents. A new study part of the grandparents. A new study part of the state of the church research initiative state of the church research initiative state of the church research initiative from Barner Group and Glue found a from Barner Group and Glue found a from Barner Group and Glue found a post-pandemic surge among Gen Z post-pandemic surge among Gen Z post-pandemic surge among Gen Z churchgoers over the age of 18. goes on churchgoers over the age of 18. goes on churchgoers over the age of 18. goes on to say, "Today, when people born between to say, "Today, when people born between to say, "Today, when people born between 1997 and 2007 go to church, they attend 1997 and 2007 go to church, they attend 1997 and 2007 go to church, they attend on average about 23 on average about 23 on average about 23 services per year." I want you to keep services per year." I want you to keep services per year." I want you to keep that number in mind, okay? Gen Z, 23 that number in mind, okay? Gen Z, 23 that number in mind, okay? Gen Z, 23 services per year. services per year. services per year. Gen Xers, in contrast, make it to about Gen Xers, in contrast, make it to about Gen Xers, in contrast, make it to about 19. So 19 versus 23. Boomers 17, 19. So 19 versus 23. Boomers 17, 19. So 19 versus 23. Boomers 17, millennials 22. millennials 22. millennials 22. >> All right, >> All right, >> All right, >> which isn't bad for us. And that's up >> which isn't bad for us. And that's up >> which isn't bad for us. And that's up from 2012 when we were at 19. So from 2012 when we were at 19. So from 2012 when we were at 19. So >> reversing the trends coming back to the >> reversing the trends coming back to the >> reversing the trends coming back to the Lord. Lord. Lord. >> So how are we millennials going to make >> So how are we millennials going to make >> So how are we millennials going to make this story about us? Well, let me tell this story about us? Well, let me tell this story about us? Well, let me tell you. you. you. >> They describe this the study as a >> They describe this the study as a >> They describe this the study as a historic and generational reversal.

historic and generational reversal. historic and generational reversal. Interestingly, what we're seeing across Interestingly, what we're seeing across Interestingly, what we're seeing across all generations is that when people are all generations is that when people are all generations is that when people are in church, they're going about two out in church, they're going about two out in church, they're going about two out of every five weekends like max, right? of every five weekends like max, right? of every five weekends like max, right? Yeah. Yeah. Yeah. >> And so this is distinct from the idea >> And so this is distinct from the idea >> And so this is distinct from the idea that I think a lot of us have in our that I think a lot of us have in our that I think a lot of us have in our mind as like, oh yeah, church I go every mind as like, oh yeah, church I go every mind as like, oh yeah, church I go every Sunday. In reality, the behavior is that Sunday. In reality, the behavior is that Sunday. In reality, the behavior is that no, it's kind of like it's 40% of the no, it's kind of like it's 40% of the no, it's kind of like it's 40% of the time we go. And of all the generations, time we go. And of all the generations, time we go. And of all the generations, Gen Z currently is the generation that Gen Z currently is the generation that Gen Z currently is the generation that goes the most frequently. But to be goes the most frequently. But to be goes the most frequently. But to be clear, we're talking about the low end clear, we're talking about the low end clear, we're talking about the low end of boomers being 17 out of 52 with the of boomers being 17 out of 52 with the of boomers being 17 out of 52 with the high mark of Gen Zers being 23 out of high mark of Gen Zers being 23 out of high mark of Gen Zers being 23 out of 52. And honestly, we don't really know 52. And honestly, we don't really know 52. And honestly, we don't really know where was Gen Z before. All we know is where was Gen Z before. All we know is where was Gen Z before. All we know is that millennials were at 19 before and that millennials were at 19 before and that millennials were at 19 before and 22 now, which is where I think the meat 22 now, which is where I think the meat 22 now, which is where I think the meat of this story is. You all tried to write of this story is. You all tried to write of this story is. You all tried to write off this generation. Well, guess what? off this generation. Well, guess what? off this generation. Well, guess what? We had kids, we bought homes, and we We had kids, we bought homes, and we We had kids, we bought homes, and we thought, ah, probably should go to thought, ah, probably should go to thought, ah, probably should go to church again, and we're back in a in a church again, and we're back in a in a church again, and we're back in a in a re not a big way, but like in in some re not a big way, but like in in some re not a big way, but like in in some way, the study also, and this is way, the study also, and this is way, the study also, and this is important, does not look at overall important, does not look at overall important, does not look at overall attendance percentages, but just attendance percentages, but just attendance percentages, but just frequency. quote, "It is possible." So, frequency. quote, "It is possible." So, frequency. quote, "It is possible." So, one of the takeaways that the frequency one of the takeaways that the frequency one of the takeaways that the frequency of Gen Z church attendance has increased of Gen Z church attendance has increased of Gen Z church attendance has increased in the last 5 years because less in the last 5 years because less in the last 5 years because less committed, less regular churchgoers have committed, less regular churchgoers have committed, less regular churchgoers have simply stopped going. Perhaps the ones simply stopped going. Perhaps the ones simply stopped going. Perhaps the ones who still go are more likely to go more.

who still go are more likely to go more. who still go are more likely to go more. And so to the person that asked me this And so to the person that asked me this And so to the person that asked me this question, thoughts on Gen Z being on the question, thoughts on Gen Z being on the question, thoughts on Gen Z being on the top of church attendance, I think that top of church attendance, I think that top of church attendance, I think that we have to take a very sober look at we have to take a very sober look at we have to take a very sober look at this because frankly I want to read a this because frankly I want to read a this because frankly I want to read a sto study like this and rejoice and be sto study like this and rejoice and be sto study like this and rejoice and be like we're back. Christianity it's back like we're back. Christianity it's back like we're back. Christianity it's back in a big way. in a big way. in a big way. >> But we have to then contrast that with >> But we have to then contrast that with >> But we have to then contrast that with the fact that we're not seeing like the fact that we're not seeing like the fact that we're not seeing like volume increase. We are seeing frequency volume increase. We are seeing frequency volume increase. We are seeing frequency increase of the of the percentage of increase of the of the percentage of increase of the of the percentage of that generation that does go to church, that generation that does go to church, that generation that does go to church, >> right? And those are distinct things. >> right? And those are distinct things. >> right? And those are distinct things. >> Pastor, your thoughts? >> Pastor, your thoughts? >> Pastor, your thoughts? >> Well, over the last 12 months, pardon >> Well, over the last 12 months, pardon >> Well, over the last 12 months, pardon me, 12 months or so, this conversation me, 12 months or so, this conversation me, 12 months or so, this conversation has kind of come to the top of uh of not has kind of come to the top of uh of not has kind of come to the top of uh of not just like these niche Christian corners, just like these niche Christian corners, just like these niche Christian corners, but um major news publications have have but um major news publications have have but um major news publications have have published articles and and research on published articles and and research on published articles and and research on this topic of Gen Z coming back to this topic of Gen Z coming back to this topic of Gen Z coming back to church. the word revival has been church. the word revival has been church. the word revival has been floating around and we've talked to our floating around and we've talked to our floating around and we've talked to our friend Ryan Burge from Graphs About friend Ryan Burge from Graphs About friend Ryan Burge from Graphs About Religion about this and he's handled Religion about this and he's handled Religion about this and he's handled this this data more than any of us. Um this this data more than any of us. Um this this data more than any of us. Um he has he has opinions, strong ones he has he has opinions, strong ones he has he has opinions, strong ones about it. Uh and and really good about it. Uh and and really good about it. Uh and and really good articles on his Substack if you care to articles on his Substack if you care to articles on his Substack if you care to read them more. But what what Ryan says read them more. But what what Ryan says read them more. But what what Ryan says about this conversation is we want to about this conversation is we want to about this conversation is we want to believe this is true for two reasons.

believe this is true for two reasons. believe this is true for two reasons. One as Christians, we just we want to One as Christians, we just we want to One as Christians, we just we want to believe in the good news of revival. We believe in the good news of revival. We believe in the good news of revival. We want to see more people coming to faith want to see more people coming to faith want to see more people coming to faith in Jesus. And to see it spurred on by in Jesus. And to see it spurred on by in Jesus. And to see it spurred on by the younger generation is a great story the younger generation is a great story the younger generation is a great story for us to believe in. Secondarily, news for us to believe in. Secondarily, news for us to believe in. Secondarily, news outlets want to publish this story outlets want to publish this story outlets want to publish this story because for the last 20 years, they've because for the last 20 years, they've because for the last 20 years, they've just been running the same story, which just been running the same story, which just been running the same story, which is church attendance is down, church is church attendance is down, church is church attendance is down, church attendance is down. Sucks to suck attendance is down. Sucks to suck attendance is down. Sucks to suck >> and that's a bummer. And they just want >> and that's a bummer. And they just want >> and that's a bummer. And they just want to write something new. And so to see to write something new. And so to see to write something new. And so to see maybe a trend reversed or church maybe a trend reversed or church maybe a trend reversed or church attendance going up, that's new news and attendance going up, that's new news and attendance going up, that's new news and so they want to publish it. Either way, so they want to publish it. Either way, so they want to publish it. Either way, you know, we don't need to debate what a you know, we don't need to debate what a you know, we don't need to debate what a revival is or if this is a revival. I revival is or if this is a revival. I revival is or if this is a revival. I think what we get from this data is at think what we get from this data is at think what we get from this data is at least a glimmer of hope that like for least a glimmer of hope that like for least a glimmer of hope that like for the for the the folks in Gen Z, for the the for the the folks in Gen Z, for the the for the the folks in Gen Z, for the millennials, for for folks who are millennials, for for folks who are millennials, for for folks who are showing up to church, for folks who are showing up to church, for folks who are showing up to church, for folks who are saying, you know what, I want to follow saying, you know what, I want to follow saying, you know what, I want to follow Jesus in community, it seems like they Jesus in community, it seems like they Jesus in community, it seems like they are showing up more than they have been are showing up more than they have been are showing up more than they have been to 23 services a year. So about every to 23 services a year. So about every to 23 services a year. So about every other week, Gen Z going to more services other week, Gen Z going to more services other week, Gen Z going to more services per year than any other churchgoing per year than any other churchgoing per year than any other churchgoing generation. That is a little bit of good generation. That is a little bit of good generation. That is a little bit of good news. And for me, that's enough. I news. And for me, that's enough. I news. And for me, that's enough. I there's enough bad news out there that I there's enough bad news out there that I there's enough bad news out there that I can take that like little nugget of good can take that like little nugget of good can take that like little nugget of good news, hold on to it with hope and and news, hold on to it with hope and and news, hold on to it with hope and and and go forward in my ministry at at and go forward in my ministry at at and go forward in my ministry at at church, our work here at ProChurch church, our work here at ProChurch church, our work here at ProChurch Tools, knowing that for the younger Tools, knowing that for the younger Tools, knowing that for the younger generation that are showing up and generation that are showing up and generation that are showing up and saying, "I want a little bit more from saying, "I want a little bit more from saying, "I want a little bit more from this life. I want something a little bit this life. I want something a little bit this life. I want something a little bit more spiritual, something a little bit more spiritual, something a little bit more spiritual, something a little bit more real than I don't know what more real than I don't know what more real than I don't know what whatever the the secular uh story has whatever the the secular uh story has whatever the the secular uh story has tried to give me." I I I think that's tried to give me." I I I think that's tried to give me." I I I think that's just a a kernel of good news for us who

just a a kernel of good news for us who just a a kernel of good news for us who have the job of preaching that good news have the job of preaching that good news have the job of preaching that good news every week. every week. every week. >> Well, spoken with true naive, I think >> Well, spoken with true naive, I think >> Well, spoken with true naive, I think that uh a numbers don't tell us a story. that uh a numbers don't tell us a story. that uh a numbers don't tell us a story. Numbers are just figures and then it's Numbers are just figures and then it's Numbers are just figures and then it's up to us to interpret and create up to us to interpret and create up to us to interpret and create narratives that explain them. narratives that explain them. narratives that explain them. >> And what's interesting about this study >> And what's interesting about this study >> And what's interesting about this study is that there are a lot of different is that there are a lot of different is that there are a lot of different narratives, as I see it, happening at narratives, as I see it, happening at narratives, as I see it, happening at once. And Alex just spoke to the glimmer once. And Alex just spoke to the glimmer once. And Alex just spoke to the glimmer of hope narrative. You know, the other of hope narrative. You know, the other of hope narrative. You know, the other narrative is the one where okay, narrative is the one where okay, narrative is the one where okay, volumewise, we're not seeing many volumewise, we're not seeing many volumewise, we're not seeing many changes there. And I have seen Ryan changes there. And I have seen Ryan changes there. And I have seen Ryan Burge uh, you know, be called maybe a Burge uh, you know, be called maybe a Burge uh, you know, be called maybe a wet blanket online because he'll come in wet blanket online because he'll come in wet blanket online because he'll come in and be like, just so you know, this data and be like, just so you know, this data and be like, just so you know, this data needs to be contrasted with this data needs to be contrasted with this data needs to be contrasted with this data and people being like, why do you want and people being like, why do you want and people being like, why do you want to just like, you know, bring down the to just like, you know, bring down the to just like, you know, bring down the party? We're trying to have a fun time party? We're trying to have a fun time party? We're trying to have a fun time and then you're coming in here with like and then you're coming in here with like and then you're coming in here with like sober minded thoughts. sober minded thoughts. sober minded thoughts. >> Yeah. He's got a graph about Gen Z >> Yeah. He's got a graph about Gen Z >> Yeah. He's got a graph about Gen Z showing that comparatively to other showing that comparatively to other showing that comparatively to other generations, they are the most likely to generations, they are the most likely to generations, they are the most likely to not believe in God with any doubts. not believe in God with any doubts. not believe in God with any doubts. >> Right? So, the few left over that still >> Right? So, the few left over that still >> Right? So, the few left over that still do are like, "Yeah, I go to church. Of do are like, "Yeah, I go to church. Of do are like, "Yeah, I go to church. Of course, I really care." course, I really care." course, I really care." >> And and this is where the importance of >> And and this is where the importance of >> And and this is where the importance of media literacy and at least a basic media literacy and at least a basic media literacy and at least a basic ability to parse through data becomes ability to parse through data becomes ability to parse through data becomes crucial if you are serving in church or crucial if you are serving in church or crucial if you are serving in church or if you're trying to parse through these if you're trying to parse through these if you're trying to parse through these numbers and like allow them to inform numbers and like allow them to inform numbers and like allow them to inform your opinions or your worldview. And I your opinions or your worldview. And I your opinions or your worldview. And I really want to encourage and challenge really want to encourage and challenge really want to encourage and challenge everyone that's listening and watching everyone that's listening and watching everyone that's listening and watching this to when you are parsing through this to when you are parsing through this to when you are parsing through data to not data to not data to not conclude a binary at least without conclude a binary at least without conclude a binary at least without really thoroughly diving deep because really thoroughly diving deep because really thoroughly diving deep because the headline of this is a binary,

the headline of this is a binary, the headline of this is a binary, >> right? And like we talked about it, the >> right? And like we talked about it, the >> right? And like we talked about it, the binary of this title episode, the binary of this title episode, the binary of this title episode, the historic rise of Gen Z church historic rise of Gen Z church historic rise of Gen Z church attendance. Why did I use that? Because attendance. Why did I use that? Because attendance. Why did I use that? Because the study used that phrase. This is a the study used that phrase. This is a the study used that phrase. This is a historic and generational reversal. So I historic and generational reversal. So I historic and generational reversal. So I took that. The reality is is that took that. The reality is is that took that. The reality is is that there's a lot of nuance in this. And there's a lot of nuance in this. And there's a lot of nuance in this. And anytime we look at data that is anytime we look at data that is anytime we look at data that is intertwined with faith and existential intertwined with faith and existential intertwined with faith and existential matters of of life, matters of of life, matters of of life, >> it's never going to be as simple as >> it's never going to be as simple as >> it's never going to be as simple as black and white. And so to the person black and white. And so to the person black and white. And so to the person that asked this question, it's like, that asked this question, it's like, that asked this question, it's like, hey, this is where I think if we look at hey, this is where I think if we look at hey, this is where I think if we look at frequency, what you could take away is, frequency, what you could take away is, frequency, what you could take away is, okay, cultural Christianity in Gen Z is okay, cultural Christianity in Gen Z is okay, cultural Christianity in Gen Z is even lower than it was with millennials, even lower than it was with millennials, even lower than it was with millennials, which is even lower than it was with Gen which is even lower than it was with Gen which is even lower than it was with Gen X, which is even lower than it was with X, which is even lower than it was with X, which is even lower than it was with boomers. Because boomers. Because boomers. Because >> you don't just go to church anymore >> you don't just go to church anymore >> you don't just go to church anymore because that's what you do. because that's what you do. because that's what you do. >> Right. Exactly. Because if you see the >> Right. Exactly. Because if you see the >> Right. Exactly. Because if you see the frequency frequency frequency of church attendance increase the of church attendance increase the of church attendance increase the younger you are, but then inversely you younger you are, but then inversely you younger you are, but then inversely you see that the youngest generation are the see that the youngest generation are the see that the youngest generation are the least likely to believe in God. What least likely to believe in God. What least likely to believe in God. What that could suggest is that yes, people that could suggest is that yes, people that could suggest is that yes, people aren't going to church just because you aren't going to church just because you aren't going to church just because you do, do, do, >> but if you do go, you really care.

>> but if you do go, you really care. >> but if you do go, you really care. >> And that could be an important takeaway >> And that could be an important takeaway >> And that could be an important takeaway that informs what you do in everyday that informs what you do in everyday that informs what you do in everyday ministry. what would probably not be as ministry. what would probably not be as ministry. what would probably not be as useful would just be like Gen Z's useful would just be like Gen Z's useful would just be like Gen Z's bringing revival because as much as I bringing revival because as much as I bringing revival because as much as I want to believe that and want to endorse want to believe that and want to endorse want to believe that and want to endorse that and want to pray for that um I also that and want to pray for that um I also that and want to pray for that um I also don't want to misinterpret data with a don't want to misinterpret data with a don't want to misinterpret data with a rosecoled glass u set of glasses and rosecoled glass u set of glasses and rosecoled glass u set of glasses and then have that misshape or distort my then have that misshape or distort my then have that misshape or distort my worldview because I think if my if my worldview because I think if my if my worldview because I think if my if my worldview the more sober it can be the worldview the more sober it can be the worldview the more sober it can be the better that I can engage in ministry and better that I can engage in ministry and better that I can engage in ministry and as much as like hopeful fulness is as much as like hopeful fulness is as much as like hopeful fulness is important and I am like about as important and I am like about as important and I am like about as optimistic about things as they come. I optimistic about things as they come. I optimistic about things as they come. I always want to counterweight that with a always want to counterweight that with a always want to counterweight that with a sober worldview. The more distorted my sober worldview. The more distorted my sober worldview. The more distorted my worldview is, the more likely I am to worldview is, the more likely I am to worldview is, the more likely I am to make decisions that don't actually meet make decisions that don't actually meet make decisions that don't actually meet the needs of people because I'm serving the needs of people because I'm serving the needs of people because I'm serving a need that maybe doesn't exist in its a need that maybe doesn't exist in its a need that maybe doesn't exist in its fullness the way that I think. Mhm. And fullness the way that I think. Mhm. And fullness the way that I think. Mhm. And so it's good news for the senior leader. so it's good news for the senior leader. so it's good news for the senior leader. When you get up there and you look at at When you get up there and you look at at When you get up there and you look at at your congregation and you see young your congregation and you see young your congregation and you see young people, for the youth pastor, when you people, for the youth pastor, when you people, for the youth pastor, when you when you uh do your young adults nights when you uh do your young adults nights when you uh do your young adults nights and you look at all the young people, and you look at all the young people, and you look at all the young people, for the ones that you see there who for the ones that you see there who for the ones that you see there who choose to show up, you know that they choose to show up, you know that they choose to show up, you know that they are there because they want to be there.

are there because they want to be there. are there because they want to be there. They're hungry. And so you get to meet They're hungry. And so you get to meet They're hungry. And so you get to meet them with the gospel uh right there. And them with the gospel uh right there. And them with the gospel uh right there. And that's good news. Um let's continue that's good news. Um let's continue that's good news. Um let's continue speaking about Gen Z and Gen Alpha speaking about Gen Z and Gen Alpha speaking about Gen Z and Gen Alpha because the next question comes in and because the next question comes in and because the next question comes in and says, "What's the biggest social media says, "What's the biggest social media says, "What's the biggest social media difference between Gen Z and Gen Alpha?" difference between Gen Z and Gen Alpha?" difference between Gen Z and Gen Alpha?" >> It's it's that time everyone. We have >> It's it's that time everyone. We have >> It's it's that time everyone. We have reached a new generation that is reached a new generation that is reached a new generation that is actually more interesting than the one actually more interesting than the one actually more interesting than the one we've been talking about for a long we've been talking about for a long we've been talking about for a long time. time. time. >> Gen Z to the side. >> Gen Z to the side. >> Gen Z to the side. >> I there really there isn't really a >> I there really there isn't really a >> I there really there isn't really a generation that deserves this more, I generation that deserves this more, I generation that deserves this more, I think, than Gen Z because they're the think, than Gen Z because they're the think, than Gen Z because they're the generation that came after us. generation that came after us. generation that came after us. >> And I remember writing content about >> And I remember writing content about >> And I remember writing content about millennials in like the early 2010s. I millennials in like the early 2010s. I millennials in like the early 2010s. I would just use the keyword millennial in would just use the keyword millennial in would just use the keyword millennial in a blog post or a YouTube video and it a blog post or a YouTube video and it a blog post or a YouTube video and it was magnetic for views and clicks. And was magnetic for views and clicks. And was magnetic for views and clicks. And then and then it wasn't so much. And then and then it wasn't so much. And then and then it wasn't so much. And suddenly it was like Gen Z this, Gen Z suddenly it was like Gen Z this, Gen Z suddenly it was like Gen Z this, Gen Z that. And then I would write and publish that. And then I would write and publish that. And then I would write and publish videos about that. And that was magnetic videos about that. And that was magnetic videos about that. And that was magnetic for clip uh clicks. And nowadays it's for clip uh clicks. And nowadays it's for clip uh clicks. And nowadays it's Gen Alpha. So if you're Gen Z out there Gen Alpha. So if you're Gen Z out there Gen Alpha. So if you're Gen Z out there listening, you're about to go through listening, you're about to go through listening, you're about to go through it. it. it. >> Yeah. >> Yeah. >> Yeah. >> You know what? You might call me Unk. >> You know what? You might call me Unk. >> You know what? You might call me Unk. Look in the mirror. Look in the mirror. Look in the mirror. Look in the mirror. Look in the mirror. Look in the mirror. Okay. Um Okay. Um Okay. Um >> so the kids, what's the difference >> so the kids, what's the difference >> so the kids, what's the difference between the news and the true kids, Gen between the news and the true kids, Gen between the news and the true kids, Gen Alpha?

Alpha? Alpha? >> So So some are saying that Gen Alpha >> So So some are saying that Gen Alpha >> So So some are saying that Gen Alpha should at this point just be referred to should at this point just be referred to should at this point just be referred to as Gen A. as Gen A. as Gen A. >> And that if they are going to assume the >> And that if they are going to assume the >> And that if they are going to assume the mantle of like the alpha generation, it mantle of like the alpha generation, it mantle of like the alpha generation, it has to be earned. and we're just not has to be earned. and we're just not has to be earned. and we're just not going to give that to them. So, I think going to give that to them. So, I think going to give that to them. So, I think that's fair. And I'm going to be that's fair. And I'm going to be that's fair. And I'm going to be referring to them now as a prove referring to them now as a prove referring to them now as a prove alpha because so far, alpha because so far, alpha because so far, >> see what their church attendance is >> see what their church attendance is >> see what their church attendance is like. like. like. >> You know what, right? Cuz what have they >> You know what, right? Cuz what have they >> You know what, right? Cuz what have they brought us so far? Yeah, brought us so far? Yeah, brought us so far? Yeah, >> they call us all chopped >> they call us all chopped >> they call us all chopped >> and they have proliferated 67 to the >> and they have proliferated 67 to the >> and they have proliferated 67 to the point that ESPN is now. Do you know point that ESPN is now. Do you know point that ESPN is now. Do you know what? what? what? >> I I know of it. I have no concept of >> I I know of it. I have no concept of >> I I know of it. I have no concept of what it is. I'm not sure anybody does. what it is. I'm not sure anybody does. what it is. I'm not sure anybody does. No. Also, the little um uh Laboo dolls. No. Also, the little um uh Laboo dolls. No. Also, the little um uh Laboo dolls. Is that what they're called? Is that what they're called? Is that what they're called? >> Yeah. I don't know if that's them, but >> Yeah. I don't know if that's them, but >> Yeah. I don't know if that's them, but they're definitely I mean, they're they're definitely I mean, they're they're definitely I mean, they're they're playing a role in it, but that's they're playing a role in it, but that's they're playing a role in it, but that's transcended them. transcended them. transcended them. >> That's a shame. Really? >> That's a shame. Really? >> That's a shame. Really? >> I don't want to tell you how many Laboos >> I don't want to tell you how many Laboos >> I don't want to tell you how many Laboos are in my house. are in my house. are in my house. >> Yikes. Well, you have two girls, so >> Yikes. Well, you have two girls, so >> Yikes. Well, you have two girls, so >> I have three. >> I have three. >> I have three. >> Yeah, >> Yeah, >> Yeah, >> there are three. >> there are three. >> there are three. >> Oh, jeez. Britney's Britney's decorating >> Oh, jeez. Britney's Britney's decorating >> Oh, jeez. Britney's Britney's decorating your bed with laboo.

your bed with laboo. your bed with laboo. >> I don't want to answer that question, >> I don't want to answer that question, >> I don't want to answer that question, and I don't have to. I plead the fifth. and I don't have to. I plead the fifth. and I don't have to. I plead the fifth. Um, the biggest difference between Gen Z Um, the biggest difference between Gen Z Um, the biggest difference between Gen Z and Gen Alpha right now in my mind is and Gen Alpha right now in my mind is and Gen Alpha right now in my mind is really the stage that they're at in really the stage that they're at in really the stage that they're at in life. And this can be tricky with life. And this can be tricky with life. And this can be tricky with generations because this happened with generations because this happened with generations because this happened with millennials. In your mind, like millennials. In your mind, like millennials. In your mind, like millennials, young young until one day millennials, young young until one day millennials, young young until one day like they're all mortgage havers with like they're all mortgage havers with like they're all mortgage havers with kids and they're like dropping off their kids and they're like dropping off their kids and they're like dropping off their children in kids ministry. children in kids ministry. children in kids ministry. >> And Gen Z is like hitting that stage >> And Gen Z is like hitting that stage >> And Gen Z is like hitting that stage where like a lot of them are in the where like a lot of them are in the where like a lot of them are in the workforce now. Like in their later 20s workforce now. Like in their later 20s workforce now. Like in their later 20s is like an upper Gen Z. is like an upper Gen Z. is like an upper Gen Z. >> Yeah. They're all voting. >> Yeah. They're all voting. >> Yeah. They're all voting. >> Yeah. And so to think of them as like >> Yeah. And so to think of them as like >> Yeah. And so to think of them as like children, it's like not so much. I uh my children, it's like not so much. I uh my children, it's like not so much. I uh my friend Justin, he has two boys, friend Justin, he has two boys, friend Justin, he has two boys, >> 15 and 12. >> 15 and 12. >> 15 and 12. >> And so like when they come over or when >> And so like when they come over or when >> And so like when they come over or when we're together in France for 15 straight we're together in France for 15 straight we're together in France for 15 straight days, they do a really good job at like days, they do a really good job at like days, they do a really good job at like educating me on what's happening. And so educating me on what's happening. And so educating me on what's happening. And so like like like >> in in April, you know, Eli and River are >> in in April, you know, Eli and River are >> in in April, you know, Eli and River are looking at me being like 67. And I'm looking at me being like 67. And I'm looking at me being like 67. And I'm like and I'm like I'm trying to educate like and I'm like I'm trying to educate like and I'm like I'm trying to educate them. I'm like no, this is 6' 7 foot. them. I'm like no, this is 6' 7 foot. them. I'm like no, this is 6' 7 foot. And I'm like this is what 67 is. Okay.

And I'm like this is what 67 is. Okay. And I'm like this is what 67 is. Okay. This is a little Wayne. you know, This is a little Wayne. you know, This is a little Wayne. you know, wheezy. Okay. They're like, "We don't wheezy. Okay. They're like, "We don't wheezy. Okay. They're like, "We don't know what that is, but it's 67." And know what that is, but it's 67." And know what that is, but it's 67." And it's so funny because this is like it's so funny because this is like it's so funny because this is like language. It's slang from Gen Alpha that language. It's slang from Gen Alpha that language. It's slang from Gen Alpha that has become so popular that ESPN has become so popular that ESPN has become so popular that ESPN purposefully did like a Monday Night purposefully did like a Monday Night purposefully did like a Monday Night Football graphic where they took a Football graphic where they took a Football graphic where they took a player with the number six and put him player with the number six and put him player with the number six and put him next to seven. Like, it's 67 is not cool next to seven. Like, it's 67 is not cool next to seven. Like, it's 67 is not cool anymore. Like, it has it has jumped the anymore. Like, it has it has jumped the anymore. Like, it has it has jumped the shark and it's unfortunate because I shark and it's unfortunate because I shark and it's unfortunate because I felt like I just started to get on with felt like I just started to get on with felt like I just started to get on with it. Like, I made a 67 reference. it. Like, I made a 67 reference. it. Like, I made a 67 reference. >> Showing your age. No, I No, no, I did it >> Showing your age. No, I No, no, I did it >> Showing your age. No, I No, no, I did it before. Okay. before. Okay. before. Okay. >> And they were like, "Oh, thanks to the >> And they were like, "Oh, thanks to the >> And they were like, "Oh, thanks to the boys. Welcome to the uncction." Yeah. boys. Welcome to the uncction." Yeah. boys. Welcome to the uncction." Yeah. Yeah. You're not chopped anymore, but Yeah. You're not chopped anymore, but Yeah. You're not chopped anymore, but but now it's a little bit over the hill. but now it's a little bit over the hill. but now it's a little bit over the hill. So, So, So, >> Gen Alpha is like getting like they're >> Gen Alpha is like getting like they're >> Gen Alpha is like getting like they're in high school. in high school. in high school. >> They're almost in high school >> They're almost in high school >> They're almost in high school >> and and soon they're going to be like in >> and and soon they're going to be like in >> and and soon they're going to be like in their early 20s and and they won't be their early 20s and and they won't be their early 20s and and they won't be like kids anymore. M. like kids anymore. M. like kids anymore. M. >> And so the biggest thing that I'm trying >> And so the biggest thing that I'm trying >> And so the biggest thing that I'm trying to reframe in my mind is like, okay, Gen to reframe in my mind is like, okay, Gen to reframe in my mind is like, okay, Gen Z kind of exiting the influence of pop Z kind of exiting the influence of pop Z kind of exiting the influence of pop culture.

culture. culture. >> It starts with slang >> It starts with slang >> It starts with slang >> and then it's clothing and then it's >> and then it's clothing and then it's >> and then it's clothing and then it's music and then it's like, oh, everything music and then it's like, oh, everything music and then it's like, oh, everything they care about is what matters most now they care about is what matters most now they care about is what matters most now in creativity. in creativity. in creativity. >> And Gen Z, I mean, they're just going to >> And Gen Z, I mean, they're just going to >> And Gen Z, I mean, they're just going to be in the rear view the way that be in the rear view the way that be in the rear view the way that millennials were. And then Gen Z, what millennials were. And then Gen Z, what millennials were. And then Gen Z, what they can look forward to is soon the they can look forward to is soon the they can look forward to is soon the soundtracks in movies will be like, "I soundtracks in movies will be like, "I soundtracks in movies will be like, "I remember when this song came out." remember when this song came out." remember when this song came out." >> And then the internet will be like, >> And then the internet will be like, >> And then the internet will be like, "Let's bring back this era of music." "Let's bring back this era of music." "Let's bring back this era of music." Like, era? That that's just music. Oh my Like, era? That that's just music. Oh my Like, era? That that's just music. Oh my gosh. No, that's not music anymore. gosh. No, that's not music anymore. gosh. No, that's not music anymore. >> Hey, as it relates to social media, I >> Hey, as it relates to social media, I >> Hey, as it relates to social media, I wonder about Gen Alpha. wonder about Gen Alpha. wonder about Gen Alpha. Um because they're growing up in a world Um because they're growing up in a world Um because they're growing up in a world at least in the well and it's not just at least in the well and it's not just at least in the well and it's not just in the west but they're growing up in a in the west but they're growing up in a in the west but they're growing up in a world where phone-f free schools are are world where phone-f free schools are are world where phone-f free schools are are are trending towards being the norm are trending towards being the norm are trending towards being the norm which for Gen Z was not the norm. Gen Z which for Gen Z was not the norm. Gen Z which for Gen Z was not the norm. Gen Z as as um as far as social media use goes as as um as far as social media use goes as as um as far as social media use goes was like the most unbridled kind of wild was like the most unbridled kind of wild was like the most unbridled kind of wild west. It no regulation just like west. It no regulation just like west. It no regulation just like smartphones for everyone, AirPods in smartphones for everyone, AirPods in smartphones for everyone, AirPods in class, the whole bit. And now schools, class, the whole bit. And now schools, class, the whole bit. And now schools, parents, boards, everyone is realizing, parents, boards, everyone is realizing, parents, boards, everyone is realizing, okay, we need to regulate these devices okay, we need to regulate these devices okay, we need to regulate these devices cuz they're not healthy for our cuz they're not healthy for our cuz they're not healthy for our children. So phones phone phone free children. So phones phone phone free children. So phones phone phone free schools are like really really taking schools are like really really taking schools are like really really taking off, you know, much thanks to the work off, you know, much thanks to the work off, you know, much thanks to the work of Jonathan height. And so I wonder of Jonathan height. And so I wonder of Jonathan height. And so I wonder about and we just don't know until we about and we just don't know until we about and we just don't know until we know, but about Gen Alpha's relationship know, but about Gen Alpha's relationship know, but about Gen Alpha's relationship to the digital world and social media, to the digital world and social media, to the digital world and social media, how not having access to their devices how not having access to their devices how not having access to their devices as much as Gen Z did will impact their as much as Gen Z did will impact their as much as Gen Z did will impact their relationship to social media as they relationship to social media as they relationship to social media as they grow into adults. Um, I we'll only know

grow into adults. Um, I we'll only know grow into adults. Um, I we'll only know that in hindsight uh with 2020, but for that in hindsight uh with 2020, but for that in hindsight uh with 2020, but for now it's it's it's something that we're now it's it's it's something that we're now it's it's it's something that we're seeing play playing playing out in real seeing play playing playing out in real seeing play playing playing out in real time and I'm I'm curious about that. time and I'm I'm curious about that. time and I'm I'm curious about that. The next question is the question that The next question is the question that The next question is the question that everyone is listening to the show for, everyone is listening to the show for, everyone is listening to the show for, which is the people want to know. It's which is the people want to know. It's which is the people want to know. It's September. Is it September still? September. Is it September still? September. Is it September still? >> Uh, no, >> Uh, no, >> Uh, no, >> it's October. The people want to know >> it's October. The people want to know >> it's October. The people want to know what's your fall fragrance lineup for what's your fall fragrance lineup for what's your fall fragrance lineup for this year? this year? this year? >> Yeah. So to provide some context, I care >> Yeah. So to provide some context, I care >> Yeah. So to provide some context, I care about fragrances and have made that about fragrances and have made that about fragrances and have made that known to people and so I regularly get known to people and so I regularly get known to people and so I regularly get DMs in the new season, what are you DMs in the new season, what are you DMs in the new season, what are you wearing? And when we started talking wearing? And when we started talking wearing? And when we started talking about fragrances on this show, when we about fragrances on this show, when we about fragrances on this show, when we used to do uh more frequent episodes of used to do uh more frequent episodes of used to do uh more frequent episodes of uh BroChurch Tools, I was surprised to uh BroChurch Tools, I was surprised to uh BroChurch Tools, I was surprised to hear how many um of ProChurch Nation are hear how many um of ProChurch Nation are hear how many um of ProChurch Nation are also interested in fragrances and and also interested in fragrances and and also interested in fragrances and and frags frags frags will not uh but have fragrances that you will not uh but have fragrances that you will not uh but have fragrances that you have and and you know there's this have and and you know there's this have and and you know there's this dialogue back and forth about dialogue back and forth about dialogue back and forth about fragrances. I was not expecting that fragrances. I was not expecting that fragrances. I was not expecting that when uh you entered into the um the when uh you entered into the um the when uh you entered into the um the fragosphere as I like to call it. Um fragosphere as I like to call it. Um fragosphere as I like to call it. Um >> it's actually a lot better >> it's actually a lot better >> it's actually a lot better >> and uh so non-ironically people want to >> and uh so non-ironically people want to >> and uh so non-ironically people want to know the answer to this question. So know the answer to this question. So know the answer to this question. So what are you wearing this fall?

what are you wearing this fall? what are you wearing this fall? >> Well, we'll keep it brief. What I do is >> Well, we'll keep it brief. What I do is >> Well, we'll keep it brief. What I do is I segment out per season. So I have I segment out per season. So I have I segment out per season. So I have roughly because you're not a sociopath, roughly because you're not a sociopath, roughly because you're not a sociopath, >> right? Four to eight fragrances for >> right? Four to eight fragrances for >> right? Four to eight fragrances for autumn, four to eight for winter, four autumn, four to eight for winter, four autumn, four to eight for winter, four to eight for spring, 48 for summer. And to eight for spring, 48 for summer. And to eight for spring, 48 for summer. And so as you get closer to the end, you so as you get closer to the end, you so as you get closer to the end, you say, "All right, 4 to 8 in summer. We say, "All right, 4 to 8 in summer. We say, "All right, 4 to 8 in summer. We had a great run. I love you all. I'll had a great run. I love you all. I'll had a great run. I love you all. I'll see you next year, fall. Come on down." see you next year, fall. Come on down." see you next year, fall. Come on down." So what are we wearing? We're wearing So what are we wearing? We're wearing So what are we wearing? We're wearing Creed Viking, which is like elevated Old Creed Viking, which is like elevated Old Creed Viking, which is like elevated Old Spice, and it's got this mint with pink Spice, and it's got this mint with pink Spice, and it's got this mint with pink pepper. pepper. pepper. >> Gorgeous. Creed Aventus. Some say the >> Gorgeous. Creed Aventus. Some say the >> Gorgeous. Creed Aventus. Some say the goat, some say overrated. It's like goat, some say overrated. It's like goat, some say overrated. It's like probably the goat though. This is probably the goat though. This is probably the goat though. This is pineapple with smoky birch. Tom Ford pineapple with smoky birch. Tom Ford pineapple with smoky birch. Tom Ford ombre leather. This is like, you know, I ombre leather. This is like, you know, I ombre leather. This is like, you know, I don't ride a motorcycle, but if I did, don't ride a motorcycle, but if I did, don't ride a motorcycle, but if I did, >> this is what I would smell like. >> this is what I would smell like. >> this is what I would smell like. >> But it's not animalistic leather, you >> But it's not animalistic leather, you >> But it's not animalistic leather, you know? It's not like that. It's like a know? It's not like that. It's like a know? It's not like that. It's like a sweet leather. It's like a seductive sweet leather. It's like a seductive sweet leather. It's like a seductive leather. It's like, oh, date night with leather. It's like, oh, date night with leather. It's like, oh, date night with the misses. Hello. >> There's a reason why we don't do these >> There's a reason why we don't do these episodes anymore.

episodes anymore. episodes anymore. >> Okay, I got two uh two from a house >> Okay, I got two uh two from a house >> Okay, I got two uh two from a house called Parfams Narley. Okay, this is called Parfams Narley. Okay, this is called Parfams Narley. Okay, this is Hobdan first. H A B D- A N which I think Hobdan first. H A B D- A N which I think Hobdan first. H A B D- A N which I think is like think about like fall fair. is like think about like fall fair. is like think about like fall fair. >> I can't stop thinking about fall fairs. >> I can't stop thinking about fall fairs. >> I can't stop thinking about fall fairs. >> Right. Right. What do they call that in >> Right. Right. What do they call that in >> Right. Right. What do they call that in America? America? America? >> I don't know. >> I don't know. >> I don't know. >> I don't think they call it fall fair. >> I don't think they call it fall fair. >> I don't think they call it fall fair. They call it something They call it something They call it something >> harvest festival. >> harvest festival. >> harvest festival. >> Yeah, that's the that's the Christian >> Yeah, that's the that's the Christian >> Yeah, that's the that's the Christian version. version. version. >> Um yeah, it might come to me. But this >> Um yeah, it might come to me. But this >> Um yeah, it might come to me. But this is like, you know, caramel apples, candy is like, you know, caramel apples, candy is like, you know, caramel apples, candy apples. apples. apples. >> State Fair. >> State Fair. >> State Fair. >> State Fair. That's pretty good. Yeah. >> State Fair. That's pretty good. Yeah. >> State Fair. That's pretty good. Yeah. It's got some woody notes. This is like, It's got some woody notes. This is like, It's got some woody notes. This is like, oh, I'm just going to get on a rickety oh, I'm just going to get on a rickety oh, I'm just going to get on a rickety carousel with my high school crush and carousel with my high school crush and carousel with my high school crush and we're going to hold hands and it's going we're going to hold hands and it's going we're going to hold hands and it's going to be just memorable and magical. to be just memorable and magical. to be just memorable and magical. >> Also from Parfoms de Marley Leighton. >> Also from Parfoms de Marley Leighton. >> Also from Parfoms de Marley Leighton. >> This is warm spicy apple pie but >> This is warm spicy apple pie but >> This is warm spicy apple pie but masculine. masculine. masculine. >> Okay, >> Okay, >> Okay, >> don't worry. Okay, it's not too much of >> don't worry. Okay, it's not too much of >> don't worry. Okay, it's not too much of uh too, you know, too much like just uh too, you know, too much like just uh too, you know, too much like just food. food. food. >> Um, Zerjaf Knos, which is creamy honey >> Um, Zerjaf Knos, which is creamy honey >> Um, Zerjaf Knos, which is creamy honey tobacco. tobacco. tobacco. >> Is that a new one? >> Is that a new one? >> Is that a new one? >> No, it's been around. Okay, >> No, it's been around. Okay, >> No, it's been around. Okay, >> that's the thing about my fragrances. I >> that's the thing about my fragrances. I >> that's the thing about my fragrances. I actually haven't bought a new one, actually haven't bought a new one, actually haven't bought a new one, >> right? Cuz you're locked in on the four >> right? Cuz you're locked in on the four >> right? Cuz you're locked in on the four seasons, seasons, seasons, >> right? And like this. These are my >> right? And like this. These are my >> right? And like this. These are my fragrances. These are the scents. When I fragrances. These are the scents. When I fragrances. These are the scents. When I come back to summer and I wear one, come back to summer and I wear one, come back to summer and I wear one, Brit's like, "It's back in a big way."

Brit's like, "It's back in a big way." Brit's like, "It's back in a big way." And she's happy about it. You don't want And she's happy about it. You don't want And she's happy about it. You don't want to like mix it up. You want like, "Oh, to like mix it up. You want like, "Oh, to like mix it up. You want like, "Oh, that's what dad smells like. That's what that's what dad smells like. That's what that's what dad smells like. That's what Oh, grandpa's signature scent." Oh, grandpa's signature scent." Oh, grandpa's signature scent." >> Yeah. >> Yeah. >> Yeah. >> Love that. >> Love that. >> Love that. >> Um, >> Um, >> Um, >> what the heck? Oh, you added oil. >> what the heck? Oh, you added oil. >> what the heck? Oh, you added oil. >> It's been a while. It's been a while >> It's been a while. It's been a while >> It's been a while. It's been a while since we've done a fragrance segment. since we've done a fragrance segment. since we've done a fragrance segment. >> I was like, "What is that?" >> I was like, "What is that?" >> I was like, "What is that?" >> And since we've done the fragrance >> And since we've done the fragrance >> And since we've done the fragrance segment. Uh, segment. Uh, segment. Uh, >> oh yeah. I can't wait for you to >> oh yeah. I can't wait for you to >> oh yeah. I can't wait for you to pronounce this one. pronounce this one. pronounce this one. >> I have um found uh thanks to you and >> I have um found uh thanks to you and >> I have um found uh thanks to you and Rebecca, you two conspired and you found Rebecca, you two conspired and you found Rebecca, you two conspired and you found an Icelandic fragrance house called an Icelandic fragrance house called an Icelandic fragrance house called Fisherund. Uh I that's my best uh and Fisherund. Uh I that's my best uh and Fisherund. Uh I that's my best uh and the fragrance house. I didn't know this. the fragrance house. I didn't know this. the fragrance house. I didn't know this. I'm not even sure you knew this um like I'm not even sure you knew this um like I'm not even sure you knew this um like when you dug it up for her. It's you when you dug it up for her. It's you when you dug it up for her. It's you know all natural fragrances from know all natural fragrances from know all natural fragrances from Iceland. We have you and I have such Iceland. We have you and I have such Iceland. We have you and I have such fond memories in Iceland. But the folks fond memories in Iceland. But the folks fond memories in Iceland. But the folks behind Fisherson, it's Jonesy from behind Fisherson, it's Jonesy from behind Fisherson, it's Jonesy from Seager Rose, uh, the band, and the Seager Rose, uh, the band, and the Seager Rose, uh, the band, and the Fragrance House is in his old music Fragrance House is in his old music Fragrance House is in his old music studio. Um, so for folks who listen to studio. Um, so for folks who listen to studio. Um, so for folks who listen to that that music, there's kind of a link that that music, there's kind of a link that that music, there's kind of a link there. And, um, they do two collections, there. And, um, they do two collections, there. And, um, they do two collections, like a warm collection and a cold like a warm collection and a cold like a warm collection and a cold collection. So, like, you know, collection. So, like, you know, collection. So, like, you know, summerish and winterish. And I have summerish and winterish. And I have summerish and winterish. And I have both. It's three three fragrances for both. It's three three fragrances for both. It's three three fragrances for each. And just coming out of summer, each. And just coming out of summer, each. And just coming out of summer, there's there's a fragrance in the there's there's a fragrance in the there's there's a fragrance in the summer kit called Utility Kit. And it's summer kit called Utility Kit. And it's summer kit called Utility Kit. And it's a collaboration between um Fisherson and a collaboration between um Fisherson and a collaboration between um Fisherson and this brand called 66° North. It's some this brand called 66° North. It's some this brand called 66° North. It's some Icelandic outdoors brand. Um and Icelandic outdoors brand. Um and Icelandic outdoors brand. Um and >> oh I I I do know 66 >> oh I I I do know 66 >> oh I I I do know 66 >> put it on this morning and Rebecca smelt >> put it on this morning and Rebecca smelt >> put it on this morning and Rebecca smelt me me me >> made an audible gasp and she said I'm >> made an audible gasp and she said I'm >> made an audible gasp and she said I'm actually not going to repeat what she actually not going to repeat what she actually not going to repeat what she said but um it was marital church after

said but um it was marital church after said but um it was marital church after dark. dark. dark. >> Here are the notes. Ozone moss, fresh >> Here are the notes. Ozone moss, fresh >> Here are the notes. Ozone moss, fresh cut grass, Siberian fur, bergamont and cut grass, Siberian fur, bergamont and cut grass, Siberian fur, bergamont and arctic thyme. Um because this fragrance arctic thyme. Um because this fragrance arctic thyme. Um because this fragrance house is um you know made with the house is um you know made with the house is um you know made with the spirit of Jonesy. If you go there, there spirit of Jonesy. If you go there, there spirit of Jonesy. If you go there, there are poems for each of their fragrances are poems for each of their fragrances are poems for each of their fragrances that you can have read to you online in that you can have read to you online in that you can have read to you online in either English or Icelandic. And there's either English or Icelandic. And there's either English or Icelandic. And there's an entire playlist to go along uh an entire playlist to go along uh an entire playlist to go along uh musical playlist with each uh fragrance. musical playlist with each uh fragrance. musical playlist with each uh fragrance. So that's a little bit over the top, but So that's a little bit over the top, but So that's a little bit over the top, but I have found some fragrances that I love I have found some fragrances that I love I have found some fragrances that I love thanks to you. And uh my wife loves them thanks to you. And uh my wife loves them thanks to you. And uh my wife loves them as well. ozone more like we don't ever cut things from this show we don't ever cut things from this show but we are going to cut that moving on but we are going to cut that moving on but we are going to cut that moving on and quickly what do you think of and quickly what do you think of and quickly what do you think of churches sending greetings or thank yous churches sending greetings or thank yous churches sending greetings or thank yous to new followers on Instagram to new followers on Instagram to new followers on Instagram so I so I so I okay okay okay back up not back to the fragrances we back up not back to the fragrances we back up not back to the fragrances we got move on um so I have been working got move on um so I have been working got move on um so I have been working with a number of like you know with a number of like you know with a number of like you know physiootherapist and stuff. I'm like, physiootherapist and stuff. I'm like, physiootherapist and stuff. I'm like, "Oh, you know, a little stiff neck. You "Oh, you know, a little stiff neck. You "Oh, you know, a little stiff neck. You got to work on," right?

got to work on," right? got to work on," right? >> So, I came across this uh rehab account >> So, I came across this uh rehab account >> So, I came across this uh rehab account on Twitter X. And I followed it. This is on Twitter X. And I followed it. This is on Twitter X. And I followed it. This is like six months ago. like six months ago. like six months ago. >> And I received a DM from this account. I >> And I received a DM from this account. I >> And I received a DM from this account. I said like, "Hey Brady, um wanted to know said like, "Hey Brady, um wanted to know said like, "Hey Brady, um wanted to know how you followed me. Just interested in how you followed me. Just interested in how you followed me. Just interested in my content or do you need help with my content or do you need help with my content or do you need help with something?" something?" something?" >> And I didn't respond. >> And I didn't respond. >> And I didn't respond. >> But that DM has lingered in my mind >> But that DM has lingered in my mind >> But that DM has lingered in my mind because there have been times where I because there have been times where I because there have been times where I like, you know what, maybe I should see like, you know what, maybe I should see like, you know what, maybe I should see like another specialist on this. And I like another specialist on this. And I like another specialist on this. And I thought to myself, you know what? If it thought to myself, you know what? If it thought to myself, you know what? If it ever gets to the point where like I ever gets to the point where like I ever gets to the point where like I really want to try something different, really want to try something different, really want to try something different, I'm going to respond to this person. I'm going to respond to this person. I'm going to respond to this person. >> Interesting. >> Interesting. >> Interesting. >> And I think it was only because they >> And I think it was only because they >> And I think it was only because they sent that DM now. sent that DM now. sent that DM now. >> Oh, for sure. >> Oh, for sure. >> Oh, for sure. >> I think that DM was personal. Or if it >> I think that DM was personal. Or if it >> I think that DM was personal. Or if it wasn't, it was sent in a way where like wasn't, it was sent in a way where like wasn't, it was sent in a way where like it felt very personal. it felt very personal. it felt very personal. >> And even if it w if it was automated, >> And even if it w if it was automated, >> And even if it w if it was automated, >> well, yeah, it it was automated, but >> well, yeah, it it was automated, but >> well, yeah, it it was automated, but like like like >> but when you respond, you're going to be >> but when you respond, you're going to be >> but when you respond, you're going to be in contact with the person that you're in contact with the person that you're in contact with the person that you're expecting to talk to, the bot. expecting to talk to, the bot. expecting to talk to, the bot. >> And so I think like historically, I >> And so I think like historically, I >> And so I think like historically, I would have said like, don't do this. would have said like, don't do this. would have said like, don't do this. It's awful. And then after this It's awful. And then after this It's awful. And then after this experience, I was like, you know what? I experience, I was like, you know what? I experience, I was like, you know what? I think this can be done well. And so I think this can be done well. And so I think this can be done well. And so I think you just need to like make sure think you just need to like make sure think you just need to like make sure you write the message in a way that you write the message in a way that you write the message in a way that feels really organic.

feels really organic. feels really organic. >> So something as simple as like, and this >> So something as simple as like, and this >> So something as simple as like, and this is off the top of my head, like, "Hey is off the top of my head, like, "Hey is off the top of my head, like, "Hey Mark, thanks for following our church." Mark, thanks for following our church." Mark, thanks for following our church." And then you want to put something in And then you want to put something in And then you want to put something in afterwards that like prompts a afterwards that like prompts a afterwards that like prompts a conversation. Um, you know, it could be conversation. Um, you know, it could be conversation. Um, you know, it could be as simple as just like, "Hey, our as simple as just like, "Hey, our as simple as just like, "Hey, our service times are here. If you're service times are here. If you're service times are here. If you're thinking about visiting, let us know. thinking about visiting, let us know. thinking about visiting, let us know. We'd love to answer any of your We'd love to answer any of your We'd love to answer any of your questions. questions. questions. >> Yeah, you could acknowledge the local >> Yeah, you could acknowledge the local >> Yeah, you could acknowledge the local element because you know that folks are element because you know that folks are element because you know that folks are going to follow you that are not local going to follow you that are not local going to follow you that are not local to your area, but you could say like, to your area, but you could say like, to your area, but you could say like, "Hey, Brad, uh, notice you follow us if "Hey, Brad, uh, notice you follow us if "Hey, Brad, uh, notice you follow us if you're local to Niagara. Um, we'd love you're local to Niagara. Um, we'd love you're local to Niagara. Um, we'd love to see you at blah blah blah blah blah." to see you at blah blah blah blah blah." to see you at blah blah blah blah blah." Or if you're if you're a full-time Or if you're if you're a full-time Or if you're if you're a full-time pastor and you've got time in your pastor and you've got time in your pastor and you've got time in your schedule, you could offer to do the schedule, you could offer to do the schedule, you could offer to do the thing where like the pastor takes you up thing where like the pastor takes you up thing where like the pastor takes you up for coffee. You could you could go that for coffee. You could you could go that for coffee. You could you could go that far. far. far. >> Um, >> Um, >> Um, >> I like that a lot. >> I like that a lot. >> I like that a lot. >> What do you think like >> What do you think like >> What do you think like >> as far as like Instagram? Um, >> as far as like Instagram? Um, >> as far as like Instagram? Um, do do you know what kind of like do do you know what kind of like do do you know what kind of like automation feature there is for this? automation feature there is for this? automation feature there is for this? >> Oh, yeah. Like ManyHat or any of the >> Oh, yeah. Like ManyHat or any of the >> Oh, yeah. Like ManyHat or any of the other Oh, yeah. Yeah. Yeah. You can set other Oh, yeah. Yeah. Yeah. You can set other Oh, yeah. Yeah. Yeah. You can set up any number of different triggers. So, up any number of different triggers. So, up any number of different triggers. So, a new follower trigger works. a new follower trigger works. a new follower trigger works. >> Interesting. I've never received one of >> Interesting. I've never received one of >> Interesting. I've never received one of these. these. these. >> I do not like the DM autoresponse. So, >> I do not like the DM autoresponse. So, >> I do not like the DM autoresponse. So, like I send you a DM. Hi, we got this.

like I send you a DM. Hi, we got this. like I send you a DM. Hi, we got this. Okay, this now you sound like a a a Okay, this now you sound like a a a Okay, this now you sound like a a a robot. Or to use Gen Alpha, Gen A robot. Or to use Gen Alpha, Gen A robot. Or to use Gen Alpha, Gen A language, you're sounding like a language, you're sounding like a language, you're sounding like a clanker. clanker. clanker. >> Wow, that's new to me. I don't know any >> Wow, that's new to me. I don't know any >> Wow, that's new to me. I don't know any gener. Well, I guess my niece and gener. Well, I guess my niece and gener. Well, I guess my niece and nephews are are gen alphas and they, you nephews are are gen alphas and they, you nephews are are gen alphas and they, you know what they do? They don't they don't know what they do? They don't they don't know what they do? They don't they don't bring their language to me. They speak bring their language to me. They speak bring their language to me. They speak their language to each other and my their language to each other and my their language to each other and my presence. presence. presence. >> Ah, derogatory slur towards the AI >> Ah, derogatory slur towards the AI >> Ah, derogatory slur towards the AI robots robots robots >> and then I have to ignore them so that >> and then I have to ignore them so that >> and then I have to ignore them so that they don't get the attention they're they don't get the attention they're they don't get the attention they're looking for. looking for. looking for. >> Very good. >> Very good. >> Very good. >> Okay. Question about Facebook. This is >> Okay. Question about Facebook. This is >> Okay. Question about Facebook. This is one we get quite a bit. What is the one we get quite a bit. What is the one we get quite a bit. What is the Facebook equivalent of carousels? Facebook equivalent of carousels? Facebook equivalent of carousels? >> I have no idea why Facebook does not >> I have no idea why Facebook does not >> I have no idea why Facebook does not allow for carousels just yet. literally allow for carousels just yet. literally allow for carousels just yet. literally the same company. What the same company. What the same company. What >> you own Instagram? You're the same >> you own Instagram? You're the same >> you own Instagram? You're the same company and carousels are the second company and carousels are the second company and carousels are the second >> most prioritized type of content on the >> most prioritized type of content on the >> most prioritized type of content on the Instagram platform. What are you doing? Instagram platform. What are you doing? Instagram platform. What are you doing? >> Right? They talk about how much they >> Right? They talk about how much they >> Right? They talk about how much they love like carousels on Instagram. Like, love like carousels on Instagram. Like, love like carousels on Instagram. Like, oh, it's such a great format. What about oh, it's such a great format. What about oh, it's such a great format. What about Facebook? Oh, we we just have no way to Facebook? Oh, we we just have no way to Facebook? Oh, we we just have no way to format that. There just there's just be format that. There just there's just be format that. There just there's just be no way. There's no way. Um because if no way. There's no way. Um because if no way. There's no way. Um because if you try to post a carousel on Facebook, you try to post a carousel on Facebook, you try to post a carousel on Facebook, what it will do is like show up as a what it will do is like show up as a what it will do is like show up as a gallery. So instead of showing like, oh, gallery. So instead of showing like, oh, gallery. So instead of showing like, oh, one, and I slide to the second slide, one, and I slide to the second slide, one, and I slide to the second slide, slide to the third slide, they're slide to the third slide, they're slide to the third slide, they're happening chronologically. Here's like happening chronologically. Here's like happening chronologically. Here's like five at once and then more.

five at once and then more. five at once and then more. >> And they're all in the wrong order. >> And they're all in the wrong order. >> And they're all in the wrong order. >> Yeah. Every time. So what we do is, >> Yeah. Every time. So what we do is, >> Yeah. Every time. So what we do is, let's say we had a carousel with 10 let's say we had a carousel with 10 let's say we had a carousel with 10 slides, and there's two sentences on slides, and there's two sentences on slides, and there's two sentences on each slide. And together there's the each slide. And together there's the each slide. And together there's the title slide, which kind of has the big title slide, which kind of has the big title slide, which kind of has the big hook, and then the remaining nine slides hook, and then the remaining nine slides hook, and then the remaining nine slides tell the story that you're trying to tell the story that you're trying to tell the story that you're trying to tell. What we do on Twitter, on tell. What we do on Twitter, on tell. What we do on Twitter, on Facebook, on threads is we'll take the Facebook, on threads is we'll take the Facebook, on threads is we'll take the first slide and we will use that as the first slide and we will use that as the first slide and we will use that as the image of the post and then we take the image of the post and then we take the image of the post and then we take the copy, the words from slides 2 through copy, the words from slides 2 through copy, the words from slides 2 through 10, whatever the remaining slides are, 10, whatever the remaining slides are, 10, whatever the remaining slides are, and we use that as the caption. Okay? We and we use that as the caption. Okay? We and we use that as the caption. Okay? We call this a text thread. And what this call this a text thread. And what this call this a text thread. And what this allows you to do is take the creative allows you to do is take the creative allows you to do is take the creative work that you've put in to make the work that you've put in to make the work that you've put in to make the carousel, repurpose it, and now it's carousel, repurpose it, and now it's carousel, repurpose it, and now it's going to work on multiple platforms. going to work on multiple platforms. going to work on multiple platforms. >> Yeah, that's smart. >> Yeah, that's smart. >> Yeah, that's smart. All right, moving on. What's your All right, moving on. What's your All right, moving on. What's your favorite thing about F1 after over half favorite thing about F1 after over half favorite thing about F1 after over half a season of watching? Okay, so uh bit of a season of watching? Okay, so uh bit of a season of watching? Okay, so uh bit of context. I was traveling home from context. I was traveling home from context. I was traveling home from Australia last year on a filming trip Australia last year on a filming trip Australia last year on a filming trip and I was with one of our employees, and I was with one of our employees, and I was with one of our employees, Tristan, and Tristan and I decided to do Tristan, and Tristan and I decided to do Tristan, and Tristan and I decided to do a stopover instead of doing like the a stopover instead of doing like the a stopover instead of doing like the flight all at once.

flight all at once. flight all at once. >> U obviously there's no direct flight >> U obviously there's no direct flight >> U obviously there's no direct flight from Toronto to Australia, but like you from Toronto to Australia, but like you from Toronto to Australia, but like you know, fly and like, you know, just then know, fly and like, you know, just then know, fly and like, you know, just then get on a plane right away. So, we get on a plane right away. So, we get on a plane right away. So, we stopped over in Qatar and we stayed stopped over in Qatar and we stayed stopped over in Qatar and we stayed there for about 24 hours and I mentioned there for about 24 hours and I mentioned there for about 24 hours and I mentioned this to one of our employees, Owen. It this to one of our employees, Owen. It this to one of our employees, Owen. It just kind of came up and he's like, just kind of came up and he's like, just kind of came up and he's like, "When are you there?" And I said the "When are you there?" And I said the "When are you there?" And I said the dates and he's like, "Oh, the F1 Grand dates and he's like, "Oh, the F1 Grand dates and he's like, "Oh, the F1 Grand Prix is there." And I was like I was Prix is there." And I was like I was Prix is there." And I was like I was like, "What's a Grand Pricks?" like, "What's a Grand Pricks?" like, "What's a Grand Pricks?" >> And he's like, "No, no, like it's F1." I >> And he's like, "No, no, like it's F1." I >> And he's like, "No, no, like it's F1." I was like, "Cars vroom." was like, "Cars vroom." was like, "Cars vroom." >> I I I didn't grow up with cars. I didn't >> I I I didn't grow up with cars. I didn't >> I I I didn't grow up with cars. I didn't grow up with motorsport. I I grew up grow up with motorsport. I I grew up grow up with motorsport. I I grew up with such little understanding of like with such little understanding of like with such little understanding of like cars, like the anti- man car obsession cars, like the anti- man car obsession cars, like the anti- man car obsession that you would think of. Like I just that you would think of. Like I just that you would think of. Like I just didn't didn't have that whatsoever. didn't didn't have that whatsoever. didn't didn't have that whatsoever. >> And so motorsport has never interested >> And so motorsport has never interested >> And so motorsport has never interested me. I think I would be the type of me. I think I would be the type of me. I think I would be the type of person that would be like they all go in person that would be like they all go in person that would be like they all go in a circle. Um I did have like a brief run a circle. Um I did have like a brief run a circle. Um I did have like a brief run with NASCAR in like seventh grade. with NASCAR in like seventh grade. with NASCAR in like seventh grade. >> Didn't we all it last for like about a >> Didn't we all it last for like about a >> Didn't we all it last for like about a year and I was like Kevin Harvick, he's year and I was like Kevin Harvick, he's year and I was like Kevin Harvick, he's my guy. my guy. my guy. >> Yeah. You know why? >> Yeah. You know why? >> Yeah. You know why? >> There were better picks. >> There were better picks. >> There were better picks. >> I know. And that's why I chose him cuz >> I know. And that's why I chose him cuz >> I know. And that's why I chose him cuz someone has to stand for the little guy.

someone has to stand for the little guy. someone has to stand for the little guy. Now, did that transcend over to F1? No. Now, did that transcend over to F1? No. Now, did that transcend over to F1? No. And you'll hear why in about a second. And you'll hear why in about a second. And you'll hear why in about a second. But so Tristan and I show up and we But so Tristan and I show up and we But so Tristan and I show up and we couldn't go to the Grand Prix. We were couldn't go to the Grand Prix. We were couldn't go to the Grand Prix. We were only there on a Saturday. So we went for only there on a Saturday. So we went for only there on a Saturday. So we went for the sprint race because Qatar had a the sprint race because Qatar had a the sprint race because Qatar had a sprint race which is like, you know, sprint race which is like, you know, sprint race which is like, you know, just like a mini race. So we show up and just like a mini race. So we show up and just like a mini race. So we show up and we're just like in general admission and we're just like in general admission and we're just like in general admission and we're like seated on like the grassy we're like seated on like the grassy we're like seated on like the grassy null. It just so happens to be at turn null. It just so happens to be at turn null. It just so happens to be at turn one. And we watch this sprint race and I one. And we watch this sprint race and I one. And we watch this sprint race and I was like, "Okay, that was pretty cool." was like, "Okay, that was pretty cool." was like, "Okay, that was pretty cool." And like whatever. And then from there I And like whatever. And then from there I And like whatever. And then from there I was like, "Okay, I'd like to learn like was like, "Okay, I'd like to learn like was like, "Okay, I'd like to learn like more of this sport." And over the next more of this sport." And over the next more of this sport." And over the next like few months, I became unreasonably like few months, I became unreasonably like few months, I became unreasonably obsessed. And we started a fantasy obsessed. And we started a fantasy obsessed. And we started a fantasy league in because yeah, F1 fantasy, it's league in because yeah, F1 fantasy, it's league in because yeah, F1 fantasy, it's a thing. It's called ProChurch Fuels. a thing. It's called ProChurch Fuels. a thing. It's called ProChurch Fuels. That's our league. Um, I have watched That's our league. Um, I have watched That's our league. Um, I have watched every race. I have watched every every race. I have watched every every race. I have watched every qualifying. I have watched every sprint qualifying. I have watched every sprint qualifying. I have watched every sprint and I have watched every session of free and I have watched every session of free and I have watched every session of free practice in every single race this year. practice in every single race this year. practice in every single race this year. And I can't get enough of it. And I had And I can't get enough of it. And I had And I can't get enough of it. And I had to decide which team I was going to to decide which team I was going to to decide which team I was going to align myself with. And regrettably, I align myself with. And regrettably, I align myself with. And regrettably, I align align align >> conceptually, >> conceptually, >> conceptually, >> what's that? >> what's that? >> what's that? >> Like conceptually, not in your not in >> Like conceptually, not in your not in >> Like conceptually, not in your not in your uh fantasy league, but like which your uh fantasy league, but like which your uh fantasy league, but like which team in real life team in real life team in real life >> spiritually, who am I going to align >> spiritually, who am I going to align >> spiritually, who am I going to align with? And so, like, after watching with? And so, like, after watching with? And so, like, after watching enough of like the content, I was like, enough of like the content, I was like, enough of like the content, I was like, you know, I I really like this you know, I I really like this you know, I I really like this Charleslair guy. He seems to be like a Charleslair guy. He seems to be like a Charleslair guy. He seems to be like a fun vibe. He's from Monaco and and cool.

fun vibe. He's from Monaco and and cool. fun vibe. He's from Monaco and and cool. But the problem was is that like I I I But the problem was is that like I I I But the problem was is that like I I I liked him as a driver, but then there liked him as a driver, but then there liked him as a driver, but then there are also like the car constructors. So, are also like the car constructors. So, are also like the car constructors. So, there's like there's like there's like >> Ferrari. >> Ferrari. >> Ferrari. >> Yeah. Who does he drive for? Mercedes, >> Yeah. Who does he drive for? Mercedes, >> Yeah. Who does he drive for? Mercedes, McLaren, Aston Martin. McLaren, Aston Martin. McLaren, Aston Martin. >> And so I was like, I I probably should >> And so I was like, I I probably should >> And so I was like, I I probably should like both drivers. And the other driver like both drivers. And the other driver like both drivers. And the other driver that I thought was pretty cool was this that I thought was pretty cool was this that I thought was pretty cool was this Lewis Hamilton character from Mercedes. Lewis Hamilton character from Mercedes. Lewis Hamilton character from Mercedes. >> And I was like, oh, but they're on >> And I was like, oh, but they're on >> And I was like, oh, but they're on different teams. And then Owen was like, different teams. And then Owen was like, different teams. And then Owen was like, no, Lewis is joining Ferrari. And I was no, Lewis is joining Ferrari. And I was no, Lewis is joining Ferrari. And I was like, I guess I'm a Ferrari boy now. And like, I guess I'm a Ferrari boy now. And like, I guess I'm a Ferrari boy now. And I've come to learn, which for anyone I've come to learn, which for anyone I've come to learn, which for anyone who's watched the show over the last who's watched the show over the last who's watched the show over the last year, has been visibly apparent a couple year, has been visibly apparent a couple year, has been visibly apparent a couple more than once with the Ferrari kind of more than once with the Ferrari kind of more than once with the Ferrari kind of gear uh that you uh you've started to gear uh that you uh you've started to gear uh that you uh you've started to sport. Yeah. Yeah. And and and and sport. Yeah. Yeah. And and and and sport. Yeah. Yeah. And and and and unfortunately what I've learned about unfortunately what I've learned about unfortunately what I've learned about Ferrari is that they're a lot like the Ferrari is that they're a lot like the Ferrari is that they're a lot like the Lakers and the Yankees in that like Lakers and the Yankees in that like Lakers and the Yankees in that like everyone loves them, but they're like everyone loves them, but they're like everyone loves them, but they're like historically mismanaged. So not only do historically mismanaged. So not only do historically mismanaged. So not only do you cheer for like the most popular you cheer for like the most popular you cheer for like the most popular team, so you get like no credent like team, so you get like no credent like team, so you get like no credent like credits for like oh yeah, I like credits for like oh yeah, I like credits for like oh yeah, I like Williams, but you're also miserable. Williams, but you're also miserable. Williams, but you're also miserable. Yeah. So uh yeah, pretty miserable on Yeah. So uh yeah, pretty miserable on Yeah. So uh yeah, pretty miserable on that front. Uh but I did get to go to that front. Uh but I did get to go to that front. Uh but I did get to go to another Grand Prix in Italy. I got to go another Grand Prix in Italy. I got to go another Grand Prix in Italy. I got to go see uh the race in Imila, which was a see uh the race in Imila, which was a see uh the race in Imila, which was a lot of fun. And uh basically I think lot of fun. And uh basically I think lot of fun. And uh basically I think this is going live like 2 or 3 days this is going live like 2 or 3 days this is going live like 2 or 3 days before I will be at the Singapore Grand before I will be at the Singapore Grand before I will be at the Singapore Grand Prix which is uh really fun as well. The Prix which is uh really fun as well. The Prix which is uh really fun as well. The great part about this though has not great part about this though has not great part about this though has not been that I have been enjoying it but been that I have been enjoying it but been that I have been enjoying it but that like the whole office has like got that like the whole office has like got that like the whole office has like got on board.

on board. on board. >> Hey I didn't see this coming >> Hey I didn't see this coming >> Hey I didn't see this coming >> with F1. So Alex tell me about your >> with F1. So Alex tell me about your >> with F1. So Alex tell me about your journey. Hey, when you brought this to journey. Hey, when you brought this to journey. Hey, when you brought this to the table, F1 fantasy, uh, because we've the table, F1 fantasy, uh, because we've the table, F1 fantasy, uh, because we've been playing, uh, fantasy football, uh, been playing, uh, fantasy football, uh, been playing, uh, fantasy football, uh, for a few years, church, church, for a few years, church, church, for a few years, church, church, >> uh, which we've all kind of like gotten >> uh, which we've all kind of like gotten >> uh, which we've all kind of like gotten into and it's it's been fun, but like a into and it's it's been fun, but like a into and it's it's been fun, but like a lot of us have pre-existing context for lot of us have pre-existing context for lot of us have pre-existing context for football. You know, you grow up watching football. You know, you grow up watching football. You know, you grow up watching football on the TV on Sundays and and football on the TV on Sundays and and football on the TV on Sundays and and um, we watch NASCAR in our house, but um, we watch NASCAR in our house, but um, we watch NASCAR in our house, but like I I was never into F1. I think part like I I was never into F1. I think part like I I was never into F1. I think part of it had to do with just the timing. of it had to do with just the timing. of it had to do with just the timing. It's like it's usually Sunday morning, It's like it's usually Sunday morning, It's like it's usually Sunday morning, you know, you're off to church. And uh you know, you're off to church. And uh you know, you're off to church. And uh when we started our our F1 fantasy when we started our our F1 fantasy when we started our our F1 fantasy league, it's pretty um h there's quite a league, it's pretty um h there's quite a league, it's pretty um h there's quite a lot of moving pieces to F1 fantasy, even lot of moving pieces to F1 fantasy, even lot of moving pieces to F1 fantasy, even both, you know, managing budget and and both, you know, managing budget and and both, you know, managing budget and and points and points and points and >> it's complex. >> it's complex. >> it's complex. >> It felt like a tall task for a lot of >> It felt like a tall task for a lot of >> It felt like a tall task for a lot of folks. Like none of us had had folks. Like none of us had had folks. Like none of us had had experience with F1. experience with F1. experience with F1. >> But at this point, we're about halfway >> But at this point, we're about halfway >> But at this point, we're about halfway through just over halfway through the through just over halfway through the through just over halfway through the season. And like I'm not ashamed to say season. And like I'm not ashamed to say season. And like I'm not ashamed to say that I've had uh like full-on anxious that I've had uh like full-on anxious that I've had uh like full-on anxious dreams about F1 fantasy. Um it's it's um dreams about F1 fantasy. Um it's it's um dreams about F1 fantasy. Um it's it's um it's been so much fun to play the game it's been so much fun to play the game it's been so much fun to play the game and also like and also like and also like be interested now in the sport of F1. Um be interested now in the sport of F1. Um be interested now in the sport of F1. Um to the point where like my son is like to the point where like my son is like to the point where like my son is like he I haven't told you this yet, but um he I haven't told you this yet, but um he I haven't told you this yet, but um he found a race car driver Halloween he found a race car driver Halloween he found a race car driver Halloween costume. So he's going to be an F1 costume. So he's going to be an F1 costume. So he's going to be an F1 driver. He's very excited about that.

driver. He's very excited about that. driver. He's very excited about that. >> My daughter wants to be an F1 driver as >> My daughter wants to be an F1 driver as >> My daughter wants to be an F1 driver as well. Um, and so like it's it's been well. Um, and so like it's it's been well. Um, and so like it's it's been this thing that not only this source of this thing that not only this source of this thing that not only this source of camaraderie not only at at work but like camaraderie not only at at work but like camaraderie not only at at work but like in our family and of course I have in our family and of course I have in our family and of course I have friends outside of the office who are in friends outside of the office who are in friends outside of the office who are in F1 is like now we get to talk about it. F1 is like now we get to talk about it. F1 is like now we get to talk about it. Uh, my dad and I have talked about it Uh, my dad and I have talked about it Uh, my dad and I have talked about it and so we're just I think for the most and so we're just I think for the most and so we're just I think for the most part we're having a lot of fun. part we're having a lot of fun. part we're having a lot of fun. >> Depends on how the race goes now. How >> Depends on how the race goes now. How >> Depends on how the race goes now. How our fantasy teams are doing. There's one our fantasy teams are doing. There's one our fantasy teams are doing. There's one gentleman in this office who seems to be gentleman in this office who seems to be gentleman in this office who seems to be running away with the victory this year. running away with the victory this year. running away with the victory this year. >> Luckily he's getting his butt kicked in >> Luckily he's getting his butt kicked in >> Luckily he's getting his butt kicked in football fantasy so far. So, I've had a football fantasy so far. So, I've had a football fantasy so far. So, I've had a bit had a bit of a hand in that which bit had a bit of a hand in that which bit had a bit of a hand in that which was um which was nice. But yeah, it's was um which was nice. But yeah, it's was um which was nice. But yeah, it's it's been a lot of fun and I'm sure it's been a lot of fun and I'm sure it's been a lot of fun and I'm sure there's there's tons of folks listening there's there's tons of folks listening there's there's tons of folks listening to this show who probably grew up with to this show who probably grew up with to this show who probably grew up with F1 and and have history watching the F1 and and have history watching the F1 and and have history watching the sport. Um I would love to see race in sport. Um I would love to see race in sport. Um I would love to see race in person at some point. We have uh the the person at some point. We have uh the the person at some point. We have uh the the Canadian Grand Prix in Montreal, which Canadian Grand Prix in Montreal, which Canadian Grand Prix in Montreal, which is not too far from home, which is not too far from home, which is not too far from home, which apparently is going to be a sprint race apparently is going to be a sprint race apparently is going to be a sprint race next next year. Uh rumors say next next year. Uh rumors say next next year. Uh rumors say >> and in May, so it's going to be a snow >> and in May, so it's going to be a snow >> and in May, so it's going to be a snow race. race. race. >> Yes. What I didn't realize was how many >> Yes. What I didn't realize was how many >> Yes. What I didn't realize was how many people attend these races. people attend these races. people attend these races. >> Yeah. Yeah, you know, you look at NASCAR >> Yeah. Yeah, you know, you look at NASCAR >> Yeah. Yeah, you know, you look at NASCAR races like, wow, that's 150,000 people.

races like, wow, that's 150,000 people. races like, wow, that's 150,000 people. That's a ton of people. It's, you know, That's a ton of people. It's, you know, That's a ton of people. It's, you know, in some cases twice as many as a in some cases twice as many as a in some cases twice as many as a football game. Um, six times as many as football game. Um, six times as many as football game. Um, six times as many as a as a hockey game, but like 370,000 a as a hockey game, but like 370,000 a as a hockey game, but like 370,000 people at a people at a people at a >> Well, because they count over the whole >> Well, because they count over the whole >> Well, because they count over the whole weekend. weekend. weekend. >> Yeah. So, it's like >> Yeah. So, it's like >> Yeah. So, it's like >> so many people though. >> so many people though. >> so many people though. >> Yeah. Yeah. And it's tough because when >> Yeah. Yeah. And it's tough because when >> Yeah. Yeah. And it's tough because when you're there, you can't get any uh sell you're there, you can't get any uh sell you're there, you can't get any uh sell signal. signal. signal. >> Yeah. Because there's so many people. So >> Yeah. Because there's so many people. So >> Yeah. Because there's so many people. So many people. many people. many people. >> Yeah. >> Yeah. >> Yeah. >> Wow. So, Singapore and Singapore is a >> Wow. So, Singapore and Singapore is a >> Wow. So, Singapore and Singapore is a cool city, too. Not just that you get to cool city, too. Not just that you get to cool city, too. Not just that you get to see a race, but see a race, but see a race, but >> Yeah. And it's a street circuit, so it's >> Yeah. And it's a street circuit, so it's >> Yeah. And it's a street circuit, so it's just like, oh, normally cars drive here, just like, oh, normally cars drive here, just like, oh, normally cars drive here, but today F1 cars drive here. but today F1 cars drive here. but today F1 cars drive here. >> Where do the the patrons go for a street >> Where do the the patrons go for a street >> Where do the the patrons go for a street circuit? circuit? circuit? >> Like, are there grandstands that >> Like, are there grandstands that >> Like, are there grandstands that >> all around? Yeah. Yeah. >> all around? Yeah. Yeah. >> all around? Yeah. Yeah. >> Just in between buildings wherever they >> Just in between buildings wherever they >> Just in between buildings wherever they can can can >> set them up. >> set them up. >> set them up. >> Yeah. Like we're our hotel like will >> Yeah. Like we're our hotel like will >> Yeah. Like we're our hotel like will overlook the circuit. overlook the circuit. overlook the circuit. >> So, you could get a hotel and not get a >> So, you could get a hotel and not get a >> So, you could get a hotel and not get a ticket. Yes. To the race. ticket. Yes. To the race. ticket. Yes. To the race. >> You just have to make sure that your >> You just have to make sure that your >> You just have to make sure that your room is on the right side of the hotel. room is on the right side of the hotel. room is on the right side of the hotel. But and that that's true like even in But and that that's true like even in But and that that's true like even in Imla because Immla was like you know Imla because Immla was like you know Imla because Immla was like you know this old track that's like out in the this old track that's like out in the this old track that's like out in the countryside outside of Bolognia. Um like countryside outside of Bolognia. Um like countryside outside of Bolognia. Um like there are just like homes next to the there are just like homes next to the there are just like homes next to the track.

track. track. >> Yeah. >> Yeah. >> Yeah. >> And that's what's so cool. I think I >> And that's what's so cool. I think I >> And that's what's so cool. I think I think this is what like drew me to it is think this is what like drew me to it is think this is what like drew me to it is like when I watch sitcoms my favorite like when I watch sitcoms my favorite like when I watch sitcoms my favorite episodes are always the one where they episodes are always the one where they episodes are always the one where they go on location. So like when the first go on location. So like when the first go on location. So like when the first season of The Office when they like they season of The Office when they like they season of The Office when they like they play basketball or like when they go to play basketball or like when they go to play basketball or like when they go to Michael and Jane's apartment and have Michael and Jane's apartment and have Michael and Jane's apartment and have like that episode that everyone hates. like that episode that everyone hates. like that episode that everyone hates. That's like one of my favorite episodes. That's like one of my favorite episodes. That's like one of my favorite episodes. Um, so like the coolest thing about F1 Um, so like the coolest thing about F1 Um, so like the coolest thing about F1 is like every race is in a new country, is like every race is in a new country, is like every race is in a new country, right? right? right? >> And it's a new track and that track has >> And it's a new track and that track has >> And it's a new track and that track has weird things about it that no other weird things about it that no other weird things about it that no other track does and you're in the country track does and you're in the country track does and you're in the country with those people and they care about with those people and they care about with those people and they care about motorsport in this way and they have motorsport in this way and they have motorsport in this way and they have their history with it in this way. When their history with it in this way. When their history with it in this way. When we were in Finland earlier this year, we were in Finland earlier this year, we were in Finland earlier this year, like I learned all about the history of like I learned all about the history of like I learned all about the history of F1 and motorsport in Finland, which I F1 and motorsport in Finland, which I F1 and motorsport in Finland, which I never would have anticipated, but it's never would have anticipated, but it's never would have anticipated, but it's like no, no, like we have like so many like no, no, like we have like so many like no, no, like we have like so many drivers and like our country is drivers and like our country is drivers and like our country is interwoven in this sport in ways that interwoven in this sport in ways that interwoven in this sport in ways that like very few are. even though we are like very few are. even though we are like very few are. even though we are this like smaller Scandinavian nation. this like smaller Scandinavian nation. this like smaller Scandinavian nation. And so it's very cool. And so it's very cool. And so it's very cool. >> Cars really do go viral. >> Cars really do go viral. >> Cars really do go viral. >> They really do. >> They really do. >> They really do. >> How do you finish more work in less >> How do you finish more work in less >> How do you finish more work in less time? time? time? >> We talked about it earlier today. You >> We talked about it earlier today. You >> We talked about it earlier today. You don't work here, don't work here, don't work here, >> right? I come to the office on >> right? I come to the office on >> right? I come to the office on Wednesdays. I work at my home office in Wednesdays. I work at my home office in Wednesdays. I work at my home office in the other hours. So churches have asked the other hours. So churches have asked the other hours. So churches have asked me this question in a few different me this question in a few different me this question in a few different varieties and that's why I included it varieties and that's why I included it varieties and that's why I included it because I've been asked it a few times because I've been asked it a few times because I've been asked it a few times in the last couple of weeks. Okay, we in the last couple of weeks. Okay, we in the last couple of weeks. Okay, we have limited resources. how we do how do have limited resources. how we do how do have limited resources. how we do how do we do more with less?

we do more with less? we do more with less? >> And my answer to them has always been >> And my answer to them has always been >> And my answer to them has always been about repurposing work that's already about repurposing work that's already about repurposing work that's already done. done. done. >> Mhm. >> Mhm. >> Mhm. >> So, in the terms of creative, if you >> So, in the terms of creative, if you >> So, in the terms of creative, if you have a sermon, that should be the have a sermon, that should be the have a sermon, that should be the foundation for like the majority of your foundation for like the majority of your foundation for like the majority of your social content each week social content each week social content each week >> because we're going to lean into the >> because we're going to lean into the >> because we're going to lean into the rhythm of church and our senior leaders rhythm of church and our senior leaders rhythm of church and our senior leaders creating this content. We can repurpose creating this content. We can repurpose creating this content. We can repurpose that for social. that for social. that for social. >> The other way to do more with less is to >> The other way to do more with less is to >> The other way to do more with less is to install systems. install systems. install systems. And in the context of something like And in the context of something like And in the context of something like communications as an example, you can communications as an example, you can communications as an example, you can have systems for like okay if you are have systems for like okay if you are have systems for like okay if you are this type of ministry or group or event this type of ministry or group or event this type of ministry or group or event you are you are you are allowed to do these types of promotions allowed to do these types of promotions allowed to do these types of promotions and you can just like set up a matrix and you can just like set up a matrix and you can just like set up a matrix and grid for this. And this is a module and grid for this. And this is a module and grid for this. And this is a module in ProChurch Certified where we kind of in ProChurch Certified where we kind of in ProChurch Certified where we kind of go through like the five communication go through like the five communication go through like the five communication levels and you can say like okay are you levels and you can say like okay are you levels and you can say like okay are you a level one, a level two, three, four or a level one, a level two, three, four or a level one, a level two, three, four or five. If you're a level five, which in five. If you're a level five, which in five. If you're a level five, which in our matrix means that you are an our matrix means that you are an our matrix means that you are an individual group or event. So you're individual group or event. So you're individual group or event. So you're like the running club at Jack's Cafe on like the running club at Jack's Cafe on like the running club at Jack's Cafe on Saturdays. Okay, if that's you, you get Saturdays. Okay, if that's you, you get Saturdays. Okay, if that's you, you get access to these promotional items and access to these promotional items and access to these promotional items and these ways of like these ways of like these ways of like elevating your event and talking about elevating your event and talking about elevating your event and talking about it in church. When you install structure it in church. When you install structure it in church. When you install structure like that, what it does now is it like that, what it does now is it like that, what it does now is it immediately permanently immediately permanently immediately permanently lays the groundwork for what every lays the groundwork for what every lays the groundwork for what every person has access to. So now you never person has access to. So now you never person has access to. So now you never have a conversation again.

have a conversation again. have a conversation again. >> Yes. >> Yes. >> Yes. >> With anyone about like, can I get this, >> With anyone about like, can I get this, >> With anyone about like, can I get this, this, or this. this, or this. this, or this. >> So what this does is it reclaims time. >> So what this does is it reclaims time. >> So what this does is it reclaims time. And this is why I love policy and And this is why I love policy and And this is why I love policy and systems systems systems >> because once they're installed, they >> because once they're installed, they >> because once they're installed, they eliminate eliminate eliminate questions. They eliminate these questions. They eliminate these questions. They eliminate these conversations. And now you're able to conversations. And now you're able to conversations. And now you're able to just get to work. Yeah. Because as just get to work. Yeah. Because as just get to work. Yeah. Because as someone that manages people and someone someone that manages people and someone someone that manages people and someone that has like worked in, you know, an that has like worked in, you know, an that has like worked in, you know, an office like of a size of like very most office like of a size of like very most office like of a size of like very most churches have like size of people that I churches have like size of people that I churches have like size of people that I manage similarly. manage similarly. manage similarly. >> Like so much work can be done when you >> Like so much work can be done when you >> Like so much work can be done when you are focused are focused are focused >> and so much time can be wasted when >> and so much time can be wasted when >> and so much time can be wasted when you're just like lost in busy work. you're just like lost in busy work. you're just like lost in busy work. >> And so structure and systems eliminate >> And so structure and systems eliminate >> And so structure and systems eliminate so much of that mess. And then so much of that mess. And then so much of that mess. And then repurposing work that's already done on repurposing work that's already done on repurposing work that's already done on social like reposting your winners. social like reposting your winners. social like reposting your winners. >> Yeah, totally. is a great way to do more >> Yeah, totally. is a great way to do more >> Yeah, totally. is a great way to do more with less. Also, with less. Also, with less. Also, >> I don't know what the general perception >> I don't know what the general perception >> I don't know what the general perception of our company is from folks like of the of our company is from folks like of the of our company is from folks like of the size of it, you know, with all the size of it, you know, with all the size of it, you know, with all the content we do and the the the software content we do and the the the software content we do and the the the software we have and the products we support like we have and the products we support like we have and the products we support like I don't know if folks think that dozens I don't know if folks think that dozens I don't know if folks think that dozens of people, hundreds of people work here.

of people, hundreds of people work here. of people, hundreds of people work here. Our team is very small and we keep it Our team is very small and we keep it Our team is very small and we keep it very small um in some respects by a lot very small um in some respects by a lot very small um in some respects by a lot of intention and for that reason we have of intention and for that reason we have of intention and for that reason we have to do this exact thing where we have to to do this exact thing where we have to to do this exact thing where we have to when there's a new task or something we when there's a new task or something we when there's a new task or something we create you know to to use like an create you know to to use like an create you know to to use like an industry term like a a standard industry term like a a standard industry term like a a standard operating procedure which is a document operating procedure which is a document operating procedure which is a document that says when we do this this is how we that says when we do this this is how we that says when we do this this is how we do it and um in creating these resources do it and um in creating these resources do it and um in creating these resources these systems these structures we we do these systems these structures we we do these systems these structures we we do exactly what you're talking about which exactly what you're talking about which exactly what you're talking about which is we don't have to talk around things is we don't have to talk around things is we don't have to talk around things to them done anymore. We just get to to to them done anymore. We just get to to to them done anymore. We just get to to get to work and do them because we have get to work and do them because we have get to work and do them because we have this set of values, this policy that's this set of values, this policy that's this set of values, this policy that's like, okay, this is how we do the thing. like, okay, this is how we do the thing. like, okay, this is how we do the thing. And so we don't have to talk about how And so we don't have to talk about how And so we don't have to talk about how to do the thing. We can talk about what to do the thing. We can talk about what to do the thing. We can talk about what we're doing when, you know, when we're we're doing when, you know, when we're we're doing when, you know, when we're doing it, but we don't need to ever talk doing it, but we don't need to ever talk doing it, but we don't need to ever talk about how we're doing it because we have about how we're doing it because we have about how we're doing it because we have this document that says this is how we this document that says this is how we this document that says this is how we do it. That has saved us a ton of time do it. That has saved us a ton of time do it. That has saved us a ton of time over recent years and has really in like over recent years and has really in like over recent years and has really in like increased our productivity with the increased our productivity with the increased our productivity with the limitations that we constrain ourselves limitations that we constrain ourselves limitations that we constrain ourselves to. Um and and that's applicable not to. Um and and that's applicable not to. Um and and that's applicable not just you know in software or content just you know in software or content just you know in software or content creation what we do but across the board creation what we do but across the board creation what we do but across the board and certainly in church there's that and certainly in church there's that and certainly in church there's that special feeling that you get when you're special feeling that you get when you're special feeling that you get when you're just like in a flow state either just like in a flow state either just like in a flow state either individually or with a team where you're individually or with a team where you're individually or with a team where you're just like we are getting so much done just like we are getting so much done just like we are getting so much done right now right now right now >> and in the 15 years that I've managed a >> and in the 15 years that I've managed a >> and in the 15 years that I've managed a company and I reflect on those seasons company and I reflect on those seasons company and I reflect on those seasons >> it's always been on the heels of great >> it's always been on the heels of great >> it's always been on the heels of great systems great structures and then systems great structures and then systems great structures and then repurposing work that's already been repurposing work that's already been repurposing work that's already been done done done >> and so to me those are the keys to doing >> and so to me those are the keys to doing >> and so to me those are the keys to doing more with less. Whether you are a quote more with less. Whether you are a quote more with less. Whether you are a quote unquote mega church that relative to a

unquote mega church that relative to a unquote mega church that relative to a business of similar size has a much business of similar size has a much business of similar size has a much smaller budget or you are an smaller budget or you are an smaller budget or you are an averagesized church of 65 people who averagesized church of 65 people who averagesized church of 65 people who relative to a business of same size relative to a business of same size relative to a business of same size would have way less budget. We are all would have way less budget. We are all would have way less budget. We are all tasked with doing more with less in tasked with doing more with less in tasked with doing more with less in church. Um unless you are like the very church. Um unless you are like the very church. Um unless you are like the very very very very very unlikely outlier. So very very very very unlikely outlier. So very very very very unlikely outlier. So investing in those three things, it's investing in those three things, it's investing in those three things, it's one of those things where you have to one of those things where you have to one of those things where you have to like do more work up front. Sure. For like do more work up front. Sure. For like do more work up front. Sure. For the short term to then save a ton more the short term to then save a ton more the short term to then save a ton more time in the long term. time in the long term. time in the long term. >> I will be off next week. >> I will be off next week. >> I will be off next week. >> Where will you be? >> Where will you be? >> Where will you be? >> I don't know. I will be in New Zealand >> I don't know. I will be in New Zealand >> I don't know. I will be in New Zealand on a filming trip and then there may or on a filming trip and then there may or on a filming trip and then there may or may not be a stopover in Singapore may not be a stopover in Singapore may not be a stopover in Singapore on the way home. Who can say? We're on the way home. Who can say? We're on the way home. Who can say? We're recording this a bit early. So we'll be recording this a bit early. So we'll be recording this a bit early. So we'll be off next week. Uh but we'll be back off next week. Uh but we'll be back off next week. Uh but we'll be back after that on Wednesday. Thank you for after that on Wednesday. Thank you for after that on Wednesday. Thank you for your time, attention, and trust and your time, attention, and trust and your time, attention, and trust and endurance through an episode of endurance through an episode of endurance through an episode of BroChurch Tools. We'll talk to you next BroChurch Tools. We'll talk to you next BroChurch Tools. We'll talk to you next week. week. week. >> You should put the unedited clip in the >> You should put the unedited clip in the >> You should put the unedited clip in the in the bloopers at the end. in the bloopers at the end. in the bloopers at the end. >> So, anyone who really likes to tip, they >> So, anyone who really likes to tip, they >> So, anyone who really likes to tip, they get to see.

get to see. get to see. >> Yes. Oh, I like that.