Social Media Hate: How Churches Should Respond!

the rules for dealing with negative the rules for dealing with negative comments online have changed because comments online have changed because comments online have changed because sure critical comments on social media sure critical comments on social media sure critical comments on social media aren't a new phenomenon but they are aren't a new phenomenon but they are aren't a new phenomenon but they are getting nastier and churches well let's getting nastier and churches well let's getting nastier and churches well let's just say few things get people as angry just say few things get people as angry just say few things get people as angry as religion does so how do you deal with as religion does so how do you deal with as religion does so how do you deal with it are you just going to delete it are you just going to delete it are you just going to delete everything you want are you going to try everything you want are you going to try everything you want are you going to try to engage with it we're here to set you to engage with it we're here to set you to engage with it we're here to set you straight on the exact best practices to straight on the exact best practices to straight on the exact best practices to follow let's dive follow let's dive follow let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sh your host I'm join us always by Brady sh your host I'm join us always by Brady sh your host I'm join us always by my co-host we call him Pastor passport my co-host we call him Pastor passport my co-host we call him Pastor passport aka the minister of Minneapolis it's aka the minister of Minneapolis it's aka the minister of Minneapolis it's Alexander Mills hello hello and today Alexander Mills hello hello and today Alexander Mills hello hello and today we're tackling social media hate and how we're tackling social media hate and how we're tackling social media hate and how your church should respond I'll start your church should respond I'll start your church should respond I'll start off by saying that the Rules of off by saying that the Rules of off by saying that the Rules of Engagement here have uh changed on this Engagement here have uh changed on this Engagement here have uh changed on this a bunch um because in the previous era a bunch um because in the previous era a bunch um because in the previous era of social I would have suggested that of social I would have suggested that of social I would have suggested that churches very rarely um if ever delete churches very rarely um if ever delete churches very rarely um if ever delete social media comments today that is no social media comments today that is no social media comments today that is no longer the advice that I have for you longer the advice that I have for you longer the advice that I have for you there are very important reasons why for there are very important reasons why for there are very important reasons why for this so let's explore them first let's this so let's explore them first let's this so let's explore them first let's talk about the previous era of social talk about the previous era of social talk about the previous era of social where every comment that came into your where every comment that came into your where every comment that came into your church would have almost certainly been church would have almost certainly been church would have almost certainly been a person that was connected to your a person that was connected to your a person that was connected to your church in some way and this is why I church in some way and this is why I church in some way and this is why I wouldn't have recommended in 2018 and wouldn't have recommended in 2018 and wouldn't have recommended in 2018 and earlier for your church to quickly jump earlier for your church to quickly jump earlier for your church to quickly jump to deleting comments because probably to deleting comments because probably to deleting comments because probably that person was like one degree that person was like one degree that person was like one degree separated from a person connected to separated from a person connected to separated from a person connected to your church and we were not introducing your church and we were not introducing your church and we were not introducing our church to new people on social very our church to new people on social very our church to new people on social very often because in the social graph era often because in the social graph era often because in the social graph era which is 28 and earlier the content that which is 28 and earlier the content that which is 28 and earlier the content that we saw in our feed was from our friend

we saw in our feed was from our friend we saw in our feed was from our friend and family connections your social graph and family connections your social graph and family connections your social graph and so if you were deleting a comment it and so if you were deleting a comment it and so if you were deleting a comment it meant that you were removing a comment meant that you were removing a comment meant that you were removing a comment from a person that was connected to your from a person that was connected to your from a person that was connected to your church already directly or a person that church already directly or a person that church already directly or a person that saw it because your friend shared it so saw it because your friend shared it so saw it because your friend shared it so it was like one degree separated and so it was like one degree separated and so it was like one degree separated and so the better approach in that era was to the better approach in that era was to the better approach in that era was to maybe remove the comment but then like maybe remove the comment but then like maybe remove the comment but then like privately DM them or literally just privately DM them or literally just privately DM them or literally just engage right there because like there engage right there because like there engage right there because like there was four comments and that was the only was four comments and that was the only was four comments and that was the only one and when comments were coming from one and when comments were coming from one and when comments were coming from folks who were folks who were folks who were either connected to your church or at either connected to your church or at either connected to your church or at usually at the very most one degree usually at the very most one degree usually at the very most one degree separated from your church you could separated from your church you could separated from your church you could assume that they were they were coming assume that they were they were coming assume that they were they were coming in in a spirit of dialogue uh and in in a spirit of dialogue uh and in in a spirit of dialogue uh and potential like actual connection whereas potential like actual connection whereas potential like actual connection whereas in the current ERA of social which we're in the current ERA of social which we're in the current ERA of social which we're about to talk talk about and speak to about to talk talk about and speak to about to talk talk about and speak to that's just not true anymore you can't that's just not true anymore you can't that's just not true anymore you can't make the same assumptions about folks make the same assumptions about folks make the same assumptions about folks commenting on your on your social commenting on your on your social commenting on your on your social content that they're coming in good content that they're coming in good content that they're coming in good faith because your posts now in this new faith because your posts now in this new faith because your posts now in this new era have a dramatically increased era have a dramatically increased era have a dramatically increased opportunity to reach opportunity to reach opportunity to reach millions of folks and even if in the millions of folks and even if in the millions of folks and even if in the previous era a person was being profane previous era a person was being profane previous era a person was being profane if they were commenting and they didn't if they were commenting and they didn't if they were commenting and they didn't really care to hear what the church had really care to hear what the church had really care to hear what the church had to say because of the degrees of to say because of the degrees of to say because of the degrees of separation that existed if you deleted separation that existed if you deleted separation that existed if you deleted that comment it's potentially getting that comment it's potentially getting that comment it's potentially getting back to you via the person that like back to you via the person that like back to you via the person that like knows about it because like there were knows about it because like there were knows about it because like there were four comments and you clearly deleted four comments and you clearly deleted four comments and you clearly deleted one and the person that saw it was a one and the person that saw it was a one and the person that saw it was a non-Christian friend of a person that non-Christian friend of a person that non-Christian friend of a person that goes to your church and then they said goes to your church and then they said goes to your church and then they said something and then that person who goes something and then that person who goes something and then that person who goes your church felt like the church maybe your church felt like the church maybe your church felt like the church maybe could have done more and so you kind of could have done more and so you kind of could have done more and so you kind of always had to take the high road always

always had to take the high road always always had to take the high road always had to take the high road on the off had to take the high road on the off had to take the high road on the off chance but like not uncommon chance that chance but like not uncommon chance that chance but like not uncommon chance that that person would connect to your church that person would connect to your church that person would connect to your church in some way so we fast forward to the in some way so we fast forward to the in some way so we fast forward to the Discovery era Tik Tok comes around Discovery era Tik Tok comes around Discovery era Tik Tok comes around introduces the brand new way of doing introduces the brand new way of doing introduces the brand new way of doing social this is 2018 and after and now social this is 2018 and after and now social this is 2018 and after and now the upside of this era of Social and why the upside of this era of Social and why the upside of this era of Social and why I would never trade it for anything else I would never trade it for anything else I would never trade it for anything else is that half or more of what we see on is that half or more of what we see on is that half or more of what we see on our social feeds comes from accounts our social feeds comes from accounts our social feeds comes from accounts that we do not choose to follow so your that we do not choose to follow so your that we do not choose to follow so your church be introducing itself to people church be introducing itself to people church be introducing itself to people that are in your community and Beyond at that are in your community and Beyond at that are in your community and Beyond at any point and when it happens it often any point and when it happens it often any point and when it happens it often happens at scale and this is an happens at scale and this is an happens at scale and this is an important element of this entire important element of this entire important element of this entire conversation to discuss because what conversation to discuss because what conversation to discuss because what will happen let's start with this the will happen let's start with this the will happen let's start with this the wisdom of scripture is for all people wisdom of scripture is for all people wisdom of scripture is for all people for all time we know this what's also for all time we know this what's also for all time we know this what's also true is that the wisdom of scripture true is that the wisdom of scripture true is that the wisdom of scripture commonly goes against the wisdom of the commonly goes against the wisdom of the commonly goes against the wisdom of the world and so you can take the most for a world and so you can take the most for a world and so you can take the most for a Christian let's say vanilla pretty St Christian let's say vanilla pretty St Christian let's say vanilla pretty St forward not provocative whatsoever forward not provocative whatsoever forward not provocative whatsoever belief perspective of worldview present belief perspective of worldview present belief perspective of worldview present that to people outside the Christian that to people outside the Christian that to people outside the Christian faith and it can be tremendously faith and it can be tremendously faith and it can be tremendously abrasive it can come off offensive it abrasive it can come off offensive it abrasive it can come off offensive it can come off nonsensical just like this can come off nonsensical just like this can come off nonsensical just like this is this makes no sense the wisdom of man is this makes no sense the wisdom of man is this makes no sense the wisdom of man is not the wisdom of God and so what is not the wisdom of God and so what is not the wisdom of God and so what that means is if you have a sermon clip that means is if you have a sermon clip that means is if you have a sermon clip content which is where this happens the content which is where this happens the content which is where this happens the most I would say and it does go viral most I would say and it does go viral most I would say and it does go viral it's probably going viral because it's probably going viral because it's probably going viral because there's something in there that is there's something in there that is there's something in there that is making people feel strongly strongly of making people feel strongly strongly of making people feel strongly strongly of yes this is the way to live strongly you

yes this is the way to live strongly you yes this is the way to live strongly you are weird Christians and so what that are weird Christians and so what that are weird Christians and so what that means is the videos that go most viral means is the videos that go most viral means is the videos that go most viral are the ones that are going to attract are the ones that are going to attract are the ones that are going to attract the most comments of course but the the most comments of course but the the most comments of course but the reason they went viral is probably reason they went viral is probably reason they went viral is probably because they were the types of content because they were the types of content because they were the types of content that was going to draw comments to begin that was going to draw comments to begin that was going to draw comments to begin with because they're making people feel with because they're making people feel with because they're making people feel something so you kind of have this something so you kind of have this something so you kind of have this self-fulfilling thing that being said self-fulfilling thing that being said self-fulfilling thing that being said I'll make the caveat I have seen some I'll make the caveat I have seen some I'll make the caveat I have seen some incredibly vanilla social pieces that incredibly vanilla social pieces that incredibly vanilla social pieces that have gone viral uh the one that comes to have gone viral uh the one that comes to have gone viral uh the one that comes to mind as a pastor this year one of the mind as a pastor this year one of the mind as a pastor this year one of the best uh sermon illustrations I saw and best uh sermon illustrations I saw and best uh sermon illustrations I saw and he this pastor was like hey did you know he this pastor was like hey did you know he this pastor was like hey did you know that there are 365 days in a year and that there are 365 days in a year and that there are 365 days in a year and everyone was like yes and then he asked everyone was like yes and then he asked everyone was like yes and then he asked Siri hey Siri how many times does the Siri hey Siri how many times does the Siri hey Siri how many times does the Bible speak to worry and Siri was like Bible speak to worry and Siri was like Bible speak to worry and Siri was like there are 365 references and he's like there are 365 references and he's like there are 365 references and he's like see every day you got worry and every see every day you got worry and every see every day you got worry and every day God has something to say to you and day God has something to say to you and day God has something to say to you and then people were like well actually and then people were like well actually and then people were like well actually and and I don't I mean maybe they were true and I don't I mean maybe they were true and I don't I mean maybe they were true maybe they're right it was more to the maybe they're right it was more to the maybe they're right it was more to the spirit of like you know but people were spirit of like you know but people were spirit of like you know but people were still getting upset about it so this era still getting upset about it so this era still getting upset about it so this era of Discovery means you're going to be of Discovery means you're going to be of Discovery means you're going to be introducing yourself to people and so introducing yourself to people and so introducing yourself to people and so what that means is more and more what that means is more and more what that means is more and more comments are coming in churches are comments are coming in churches are comments are coming in churches are having to deal with this more and more having to deal with this more and more having to deal with this more and more because the criticism and sometimes like because the criticism and sometimes like because the criticism and sometimes like outright hate and profanity that they're outright hate and profanity that they're outright hate and profanity that they're receiving is so different from 5 to 10 receiving is so different from 5 to 10 receiving is so different from 5 to 10 years ago and so that's why we have to years ago and so that's why we have to years ago and so that's why we have to install these new rules and these new install these new rules and these new install these new rules and these new best practices I was reading in the New best practices I was reading in the New best practices I was reading in the New Yorker um this article about um you know Yorker um this article about um you know Yorker um this article about um you know the website Popular Science yeah of the website Popular Science yeah of the website Popular Science yeah of course yeah so there's this article in course yeah so there's this article in course yeah so there's this article in the New Yorker Popular Science for kids the New Yorker Popular Science for kids the New Yorker Popular Science for kids yes and so they're talking about how in yes and so they're talking about how in yes and so they're talking about how in uh September of last year Popular

uh September of last year Popular uh September of last year Popular Science actually turned off all comments Science actually turned off all comments Science actually turned off all comments on their website because of the influx on their website because of the influx on their website because of the influx of anonymous comments that were coming of anonymous comments that were coming of anonymous comments that were coming in right and they were saying like Okay in right and they were saying like Okay in right and they were saying like Okay the the hate that is coming in from the the hate that is coming in from the the hate that is coming in from these Anonymous comments is too like these Anonymous comments is too like these Anonymous comments is too like detracting from the point of the science detracting from the point of the science detracting from the point of the science we're trying to publish and folks are we're trying to publish and folks are we're trying to publish and folks are getting bogged down in the comment getting bogged down in the comment getting bogged down in the comment section because of these Anonymous section because of these Anonymous section because of these Anonymous comments so like we're just going to comments so like we're just going to comments so like we're just going to turn this off um Popular Science said turn this off um Popular Science said turn this off um Popular Science said even a a a fractious minority wields even a a a fractious minority wields even a a a fractious minority wields enough power to skew a reader's enough power to skew a reader's enough power to skew a reader's perception of a story and so they're perception of a story and so they're perception of a story and so they're like okay we're publishing this science like okay we're publishing this science like okay we're publishing this science and and how this intersects with what and and how this intersects with what and and how this intersects with what we're talking about is like okay we're we're talking about is like okay we're we're talking about is like okay we're publishing these these sermon Clips on publishing these these sermon Clips on publishing these these sermon Clips on Instagram right and in a discovery era Instagram right and in a discovery era Instagram right and in a discovery era um it's not unlikely for one of your um it's not unlikely for one of your um it's not unlikely for one of your sermon Clips to go viral if you've sermon Clips to go viral if you've sermon Clips to go viral if you've crafted it with a with a good hook crafted it with a with a good hook crafted it with a with a good hook regardless of your church size or your regardless of your church size or your regardless of your church size or your follower your your follower size if you follower your your follower size if you follower your your follower size if you got a good hook and and you're providing got a good hook and and you're providing got a good hook and and you're providing you know uh some provocative truths of you know uh some provocative truths of you know uh some provocative truths of the of the Christian tra tradition and the of the Christian tra tradition and the of the Christian tra tradition and wisdom like it's probably pretty likely wisdom like it's probably pretty likely wisdom like it's probably pretty likely that eventually one of your Clips is that eventually one of your Clips is that eventually one of your Clips is going to go viral so now all of a sudden going to go viral so now all of a sudden going to go viral so now all of a sudden you're this piece of content is you're this piece of content is you're this piece of content is catapulted outside of your local sphere catapulted outside of your local sphere catapulted outside of your local sphere and into like the internet and although and into like the internet and although and into like the internet and although on Instagram and Facebook where a lot of on Instagram and Facebook where a lot of on Instagram and Facebook where a lot of these um videos are going viral there these um videos are going viral there these um videos are going viral there isn't a whole lot of anonymity um like isn't a whole lot of anonymity um like isn't a whole lot of anonymity um like there is maybe on on Twitter when folks there is maybe on on Twitter when folks there is maybe on on Twitter when folks are take to Twitter in an anonymous way are take to Twitter in an anonymous way are take to Twitter in an anonymous way or in the Popular Science comment or in the Popular Science comment or in the Popular Science comment section way where there's true anonymity section way where there's true anonymity section way where there's true anonymity when you get get outside of like that when you get get outside of like that when you get get outside of like that one degree of separation or direct uh one degree of separation or direct uh one degree of separation or direct uh interaction with a local church folks interaction with a local church folks interaction with a local church folks are like very eager to say things um

are like very eager to say things um are like very eager to say things um from across the globe via the Internet from across the globe via the Internet from across the globe via the Internet that they wouldn't have the courage to that they wouldn't have the courage to that they wouldn't have the courage to say in person and so that's what happens say in person and so that's what happens say in person and so that's what happens in these comment sections is like folks in these comment sections is like folks in these comment sections is like folks are saying things on these sermon Clips are saying things on these sermon Clips are saying things on these sermon Clips or can say things are prone to say or can say things are prone to say or can say things are prone to say things on these sermon clips that you things on these sermon clips that you things on these sermon clips that you would never say to a local church and would never say to a local church and would never say to a local church and you would never say to somebody in you would never say to somebody in you would never say to somebody in person and that's just that's just how person and that's just that's just how person and that's just that's just how the anonymity or the the physical the anonymity or the the physical the anonymity or the the physical separation of these comment sections in separation of these comment sections in separation of these comment sections in the Discovery era can work and so some the Discovery era can work and so some the Discovery era can work and so some Churches take the stance of like oh well Churches take the stance of like oh well Churches take the stance of like oh well we'll just turn off comments like we'll just turn off comments like we'll just turn off comments like they'll take the Popular Science um they'll take the Popular Science um they'll take the Popular Science um route which oh we'll just turn off route which oh we'll just turn off route which oh we'll just turn off comments altogether which we're not comments altogether which we're not comments altogether which we're not convinced is is the best way there convinced is is the best way there convinced is is the best way there actually is like a a fruitful way in actually is like a a fruitful way in actually is like a a fruitful way in addition to what we've already alluded addition to what we've already alluded addition to what we've already alluded to here to in interact and engage with to here to in interact and engage with to here to in interact and engage with comments both locally and these kind of comments both locally and these kind of comments both locally and these kind of like these comments that are coming in like these comments that are coming in like these comments that are coming in from from abroad um and we've got some from from abroad um and we've got some from from abroad um and we've got some like specific tips and tactics like specific tips and tactics like specific tips and tactics methodology for interacting with those methodology for interacting with those methodology for interacting with those kinds of things in the comments because kinds of things in the comments because kinds of things in the comments because and what the New Yorker piece was trying and what the New Yorker piece was trying and what the New Yorker piece was trying to paint it was like okay Popular to paint it was like okay Popular to paint it was like okay Popular Science has made this choice but it's Science has made this choice but it's Science has made this choice but it's probably not the best way to engage in a probably not the best way to engage in a probably not the best way to engage in a discovery era there's got to be a better discovery era there's got to be a better discovery era there's got to be a better way and for them it's probably coming at way and for them it's probably coming at way and for them it's probably coming at a cost because platforms are not going a cost because platforms are not going a cost because platforms are not going to have as much incentive to share your to have as much incentive to share your to have as much incentive to share your content when they know that there's content when they know that there's content when they know that there's going to be no engagement whatsoever going to be no engagement whatsoever going to be no engagement whatsoever like you're not using social for social like you're not using social for social like you're not using social for social now you're using it for like broadcast now you're using it for like broadcast now you're using it for like broadcast which is not what these platforms are which is not what these platforms are which is not what these platforms are designed to do and they're not designed to do and they're not designed to do and they're not incentivized to prioritize content that incentivized to prioritize content that incentivized to prioritize content that is does not want to play by the rules is does not want to play by the rules is does not want to play by the rules that being said if you're Popular that being said if you're Popular that being said if you're Popular Science your publication is big enough Science your publication is big enough Science your publication is big enough that you can still receive distribution that you can still receive distribution that you can still receive distribution right and what you've also probably made

right and what you've also probably made right and what you've also probably made the estimation about is that there are the estimation about is that there are the estimation about is that there are certain vocal groups right now in this certain vocal groups right now in this certain vocal groups right now in this era of time that believe that modern era of time that believe that modern era of time that believe that modern science right is not honest and so they science right is not honest and so they science right is not honest and so they have great incentive to basically pick have great incentive to basically pick have great incentive to basically pick it outside of every single post and it outside of every single post and it outside of every single post and they're so loud that not only can the they're so loud that not only can the they're so loud that not only can the people that want to engage with the people that want to engage with the people that want to engage with the content they they aren't able to but content they they aren't able to but content they they aren't able to but also it skews the perspective and this also it skews the perspective and this also it skews the perspective and this is the important thing you have to is the important thing you have to is the important thing you have to remember the piece of content that you remember the piece of content that you remember the piece of content that you made that you've watched through prior made that you've watched through prior made that you've watched through prior to publishing that is not the experience to publishing that is not the experience to publishing that is not the experience of a user when they engage with that of a user when they engage with that of a user when they engage with that content what they're going to do is content what they're going to do is content what they're going to do is they're going to see this content come they're going to see this content come they're going to see this content come across their screen they're going to see across their screen they're going to see across their screen they're going to see the hook that engages them they're going the hook that engages them they're going the hook that engages them they're going to watch 3 seconds and then they're to watch 3 seconds and then they're to watch 3 seconds and then they're going to go straight to the coms and so going to go straight to the coms and so going to go straight to the coms and so what that means is depending on what what that means is depending on what what that means is depending on what they see in the comments that is going they see in the comments that is going they see in the comments that is going to dictate how they probably engage with to dictate how they probably engage with to dictate how they probably engage with the post practical example of this last the post practical example of this last the post practical example of this last week Alex and I were in Utah and the week Alex and I were in Utah and the week Alex and I were in Utah and the conversation that motivated us doing conversation that motivated us doing conversation that motivated us doing this episode was a conversation we had this episode was a conversation we had this episode was a conversation we had with this church we were doing an with this church we were doing an with this church we were doing an individual review of their social individual review of their social individual review of their social account because we were at this church account because we were at this church account because we were at this church like hey can you like look at some of like hey can you like look at some of like hey can you like look at some of our stuff we were in person like great our stuff we were in person like great our stuff we were in person like great let's do it so they throw up their let's do it so they throw up their let's do it so they throw up their Instagram on the TV screen and it's just Instagram on the TV screen and it's just Instagram on the TV screen and it's just me and Alex and the woman that's in me and Alex and the woman that's in me and Alex and the woman that's in charge of creative and social at this charge of creative and social at this charge of creative and social at this church she says like this was a post church she says like this was a post church she says like this was a post that did really well for us and I had that did really well for us and I had that did really well for us and I had never seen this post before and this never seen this post before and this never seen this post before and this post was about wives submitting to their post was about wives submitting to their post was about wives submitting to their husbands and husbands loving their wives husbands and husbands loving their wives husbands and husbands loving their wives like Jesus loved the church and so I

like Jesus loved the church and so I like Jesus loved the church and so I didn't know this church and so I'm kind didn't know this church and so I'm kind didn't know this church and so I'm kind of curious like oh I wonder what their of curious like oh I wonder what their of curious like oh I wonder what their theology is this and how they're going theology is this and how they're going theology is this and how they're going to present that theology at least and so to present that theology at least and so to present that theology at least and so it's this like very visible sermon it's this like very visible sermon it's this like very visible sermon illustration where the husband asks the illustration where the husband asks the illustration where the husband asks the wife to bow to him and as soon as she wife to bow to him and as soon as she wife to bow to him and as soon as she does he bows to her and it's this idea does he bows to her and it's this idea does he bows to her and it's this idea of like you know as long as you're like of like you know as long as you're like of like you know as long as you're like submitting to each other what it is it's submitting to each other what it is it's submitting to each other what it is it's mutual submission and there was this mutual submission and there was this mutual submission and there was this like physical observation of it and I like physical observation of it and I like physical observation of it and I was like oh that's kind of cool before I was like oh that's kind of cool before I was like oh that's kind of cool before I had actually seen that I had already had actually seen that I had already had actually seen that I had already read the first comment that Instagram read the first comment that Instagram read the first comment that Instagram had already pinned right that had said had already pinned right that had said had already pinned right that had said I've never seen this theological concept I've never seen this theological concept I've never seen this theological concept portrayed in such a useful way as soon portrayed in such a useful way as soon portrayed in such a useful way as soon as I saw it I was like I don't know who as I saw it I was like I don't know who as I saw it I was like I don't know who this church is I'm interested how this church is I'm interested how this church is I'm interested how they're going to do this and then I they're going to do this and then I they're going to do this and then I looked at the comment and it was like looked at the comment and it was like looked at the comment and it was like reassuring yeah it's like oh now I can't reassuring yeah it's like oh now I can't reassuring yeah it's like oh now I can't wait to watch the end of the video wait to watch the end of the video wait to watch the end of the video you're coming into it with confidence you're coming into it with confidence you're coming into it with confidence instead of Suspicion and that's just instead of Suspicion and that's just instead of Suspicion and that's just based off an interaction that you based off an interaction that you based off an interaction that you previewed in the comments which like you previewed in the comments which like you previewed in the comments which like you said you and I are not the only ones who said you and I are not the only ones who said you and I are not the only ones who when we're watching a real in that comes when we're watching a real in that comes when we're watching a real in that comes across our Discovery feed someone it's across our Discovery feed someone it's across our Discovery feed someone it's coming from a place that we don't follow coming from a place that we don't follow coming from a place that we don't follow when we get hooked in when we know we've when we get hooked in when we know we've when we get hooked in when we know we've taken the bait we're all like opening taken the bait we're all like opening taken the bait we're all like opening the comment section like it's it's I the comment section like it's it's I the comment section like it's it's I don't know how we got to this place don't know how we got to this place don't know how we got to this place where it's like an innate reflex but it where it's like an innate reflex but it where it's like an innate reflex but it really is um and so there's a lot of really is um and so there's a lot of really is um and so there's a lot of information to be had in what's going on information to be had in what's going on information to be had in what's going on in that comment section that in like a in that comment section that in like a in that comment section that in like a circular way informs how we're going to circular way informs how we're going to circular way informs how we're going to end up engaging with the rest of the end up engaging with the rest of the end up engaging with the rest of the content let's interrogate that idea how content let's interrogate that idea how content let's interrogate that idea how do we get to this place we got to this do we get to this place we got to this do we get to this place we got to this place because separate the comments we place because separate the comments we place because separate the comments we kind of just have to trust that this kind of just have to trust that this kind of just have to trust that this Creator is being completely honest and Creator is being completely honest and Creator is being completely honest and presenting their perspective in a way presenting their perspective in a way presenting their perspective in a way that is completely like free of bias

that is completely like free of bias that is completely like free of bias which of course is not true what makes which of course is not true what makes which of course is not true what makes the comment so useful is they're almost the comment so useful is they're almost the comment so useful is they're almost like the group of people that are like like the group of people that are like like the group of people that are like hey we've already evaluated this content hey we've already evaluated this content hey we've already evaluated this content and here's what we think of it and that and here's what we think of it and that and here's what we think of it and that allows us to basically filter through allows us to basically filter through allows us to basically filter through okay it seems like people are and that okay it seems like people are and that okay it seems like people are and that can be healthy and unhealthy in ways in can be healthy and unhealthy in ways in can be healthy and unhealthy in ways in a lot of ways it's pretty much like a a lot of ways it's pretty much like a a lot of ways it's pretty much like a meritocracy where it's like the Creator meritocracy where it's like the Creator meritocracy where it's like the Creator like this is my idea and the comments like this is my idea and the comments like this is my idea and the comments were like well here's what we think of were like well here's what we think of were like well here's what we think of your idea and sometimes the people on your idea and sometimes the people on your idea and sometimes the people on that site matter because if that site that site matter because if that site that site matter because if that site skews this age or it skews this skews this age or it skews this skews this age or it skews this political worldview then that is going political worldview then that is going political worldview then that is going to inform what you see so there are a to inform what you see so there are a to inform what you see so there are a lot of interesting Dynamics going on but lot of interesting Dynamics going on but lot of interesting Dynamics going on but let's talk about your options here you let's talk about your options here you let's talk about your options here you can of course delete a comment depending can of course delete a comment depending can of course delete a comment depending on the platform you could hide a comment on the platform you could hide a comment on the platform you could hide a comment you could block the individual you could you could block the individual you could you could block the individual you could pin a comment you can ignore a comment pin a comment you can ignore a comment pin a comment you can ignore a comment you can respond to a comment you can you can respond to a comment you can you can respond to a comment you can send a DM reply directly to that person send a DM reply directly to that person send a DM reply directly to that person from the comment so there are a lot of from the comment so there are a lot of from the comment so there are a lot of different options here when someone is different options here when someone is different options here when someone is profane I just want to give you profane I just want to give you profane I just want to give you permission make this Crystal crystal permission make this Crystal crystal permission make this Crystal crystal clear profanity which is described in clear profanity which is described in clear profanity which is described in the dictionary as Blasphemous or obscene the dictionary as Blasphemous or obscene the dictionary as Blasphemous or obscene language so we're not talking profanity language so we're not talking profanity language so we're not talking profanity in terms of four-letter words we're in terms of four-letter words we're in terms of four-letter words we're talking profanity in terms of like this talking profanity in terms of like this talking profanity in terms of like this person is saying awful things yeah just person is saying awful things yeah just person is saying awful things yeah just delete it mhm that person is not there delete it mhm that person is not there delete it mhm that person is not there to operate in good faith they are not in to operate in good faith they are not in to operate in good faith they are not in your circle of influence they are not your circle of influence they are not your circle of influence they are not one degree separated from you almost one degree separated from you almost one degree separated from you almost certainly and so it's just not worth certainly and so it's just not worth certainly and so it's just not worth them taking up real estate on your post them taking up real estate on your post them taking up real estate on your post in that way right especially because in that way right especially because in that way right especially because churches get comments way worse than we churches get comments way worse than we churches get comments way worse than we do sure because of the nature of what do sure because of the nature of what do sure because of the nature of what they're talking about and so you might

they're talking about and so you might they're talking about and so you might have a pretty vanilla life-giving have a pretty vanilla life-giving have a pretty vanilla life-giving message and someone who wants to really message and someone who wants to really message and someone who wants to really suppress that life-giving message from suppress that life-giving message from suppress that life-giving message from Jesus could come in and say something Jesus could come in and say something Jesus could come in and say something pretty nasty and get a lot of support on pretty nasty and get a lot of support on pretty nasty and get a lot of support on my post if someone says something nasty my post if someone says something nasty my post if someone says something nasty doesn't get a lot of support right so I doesn't get a lot of support right so I doesn't get a lot of support right so I don't have to worry about deleting it don't have to worry about deleting it don't have to worry about deleting it sometimes if someone makes fun of my sometimes if someone makes fun of my sometimes if someone makes fun of my eyebrows it's getting deleted yeah eyebrows it's getting deleted yeah eyebrows it's getting deleted yeah sometimes I'm like you know what they're sometimes I'm like you know what they're sometimes I'm like you know what they're right you could stay today so just it's right you could stay today so just it's right you could stay today so just it's okay to delete churches struggle with okay to delete churches struggle with okay to delete churches struggle with this because in the previous era I would this because in the previous era I would this because in the previous era I would have never recommended deleting content have never recommended deleting content have never recommended deleting content I would have said sure if it's profane I would have said sure if it's profane I would have said sure if it's profane you can delete it but so rarely was it you can delete it but so rarely was it you can delete it but so rarely was it profane that we're in the habit now of profane that we're in the habit now of profane that we're in the habit now of like I have to respond to everything like I have to respond to everything like I have to respond to everything they're being so mean and this has they're being so mean and this has they're being so mean and this has 10,000 comments in the previous era 10,000 comments in the previous era 10,000 comments in the previous era there was seven and Brady said don't there was seven and Brady said don't there was seven and Brady said don't delete and I can deal with but there's delete and I can deal with but there's delete and I can deal with but there's 700 I have to deal with so it's okay to 700 I have to deal with so it's okay to 700 I have to deal with so it's okay to delete secondly blocking a person I very delete secondly blocking a person I very delete secondly blocking a person I very rarely block people uh usually because rarely block people uh usually because rarely block people uh usually because if someone's getting in my comments and if someone's getting in my comments and if someone's getting in my comments and being mean about it they're probably um being mean about it they're probably um being mean about it they're probably um like a onetime thing right so they like a onetime thing right so they like a onetime thing right so they discovered your content and they didn't discovered your content and they didn't discovered your content and they didn't like what they had to say or what you like what they had to say or what you like what they had to say or what you had to say they they let you know about had to say they they let you know about had to say they they let you know about it and they never saw your content ever it and they never saw your content ever it and they never saw your content ever again because the algorithm was like again because the algorithm was like again because the algorithm was like okay well they probably didn't like that okay well they probably didn't like that okay well they probably didn't like that anyway so if if you have someone that's anyway so if if you have someone that's anyway so if if you have someone that's like pestering you block them certainly like pestering you block them certainly like pestering you block them certainly okay ignore um I do this a lot sometimes okay ignore um I do this a lot sometimes okay ignore um I do this a lot sometimes people have different beliefs and people have different beliefs and people have different beliefs and opinions than I they they want to talk opinions than I they they want to talk opinions than I they they want to talk in good faith or whatever you know or or in good faith or whatever you know or or in good faith or whatever you know or or they say something like the eyebrow they say something like the eyebrow they say something like the eyebrow thing and I'm like oh okay whatever like thing and I'm like oh okay whatever like thing and I'm like oh okay whatever like that that's fine like let say their

that that's fine like let say their that that's fine like let say their peace do you think that depends on the peace do you think that depends on the peace do you think that depends on the volume of of comments you know like on volume of of comments you know like on volume of of comments you know like on you have 125,000 followers on Instagram you have 125,000 followers on Instagram you have 125,000 followers on Instagram 150,000 Subs on YouTube so like a lot of 150,000 Subs on YouTube so like a lot of 150,000 Subs on YouTube so like a lot of eyes on your on your content and frankly eyes on your on your content and frankly eyes on your on your content and frankly just a lot of comments like hundreds of just a lot of comments like hundreds of just a lot of comments like hundreds of comments so if you choose to ignore a comments so if you choose to ignore a comments so if you choose to ignore a comment it is in it's amongst a group of comment it is in it's amongst a group of comment it is in it's amongst a group of a bunch of other comments that are a bunch of other comments that are a bunch of other comments that are ignored but let's say you're a local ignored but let's say you're a local ignored but let's say you're a local church and you're getting five comments church and you're getting five comments church and you're getting five comments or 10 comments and you choose to reply or 10 comments and you choose to reply or 10 comments and you choose to reply to the positive ones and the one or two to the positive ones and the one or two to the positive ones and the one or two negative ones you choose to ignore do negative ones you choose to ignore do negative ones you choose to ignore do you think that those stick out in a more you think that those stick out in a more you think that those stick out in a more meaningful way because of like the meaningful way because of like the meaningful way because of like the smaller sample size for a more uh you smaller sample size for a more uh you smaller sample size for a more uh you know smaller local church yeah and this know smaller local church yeah and this know smaller local church yeah and this gets to how gets to how gets to how challenging moderation and dealing with challenging moderation and dealing with challenging moderation and dealing with comments can become in the era right now comments can become in the era right now comments can become in the era right now because yes I get a lot of comments but because yes I get a lot of comments but because yes I get a lot of comments but for churches that have posts that get for churches that have posts that get for churches that have posts that get indexed in search what happens is they indexed in search what happens is they indexed in search what happens is they end up getting lots of comments but they end up getting lots of comments but they end up getting lots of comments but they don't have any practice in getting lots don't have any practice in getting lots don't have any practice in getting lots of comments and so suddenly they're of comments and so suddenly they're of comments and so suddenly they're being bombarded and they're not used to being bombarded and they're not used to being bombarded and they're not used to it in any way and so they feel like they it in any way and so they feel like they it in any way and so they feel like they have to respond to all 400 comments on a have to respond to all 400 comments on a have to respond to all 400 comments on a post that goes viral or they've never post that goes viral or they've never post that goes viral or they've never had that type of heat before so like I had that type of heat before so like I had that type of heat before so like I had a pastor be like someone was making had a pastor be like someone was making had a pastor be like someone was making fun of my voice like what do I do I've fun of my voice like what do I do I've fun of my voice like what do I do I've never had that happen before and I was never had that happen before and I was never had that happen before and I was like oh okay um sure and and we kind of like oh okay um sure and and we kind of like oh okay um sure and and we kind of talked our way through it based on like talked our way through it based on like talked our way through it based on like what they felt and like hey was this what they felt and like hey was this what they felt and like hey was this adding to the conversation at all adding to the conversation at all adding to the conversation at all probably not like it was just being rude probably not like it was just being rude probably not like it was just being rude and hurtful okay great then just remove and hurtful okay great then just remove and hurtful okay great then just remove it like there's nothing to be gained it like there's nothing to be gained it like there's nothing to be gained from that so part of making this all from that so part of making this all from that so part of making this all work is work is work is evaluating like has the comment section evaluating like has the comment section evaluating like has the comment section taken over from the content right and

taken over from the content right and taken over from the content right and that's what you're trying to really get that's what you're trying to really get that's what you're trying to really get a gauge of like is the content still a gauge of like is the content still a gauge of like is the content still Supreme and the comment section is like Supreme and the comment section is like Supreme and the comment section is like there to support it and supplement it or there to support it and supplement it or there to support it and supplement it or has the comment section kind of become has the comment section kind of become has the comment section kind of become this runaway force and this runaway this runaway force and this runaway this runaway force and this runaway train and now it's actually hindering train and now it's actually hindering train and now it's actually hindering and hurting the content and so let's get and hurting the content and so let's get and hurting the content and so let's get to that point the first thing that I to that point the first thing that I to that point the first thing that I recommend churches do is pin comments recommend churches do is pin comments recommend churches do is pin comments the pin comment feature was created to the pin comment feature was created to the pin comment feature was created to give creators more control over their give creators more control over their give creators more control over their comments so that they had a little bit comments so that they had a little bit comments so that they had a little bit more autonomy and that it wasn't this more autonomy and that it wasn't this more autonomy and that it wasn't this like you know mob mentality that was like you know mob mentality that was like you know mob mentality that was going up against the Creator and they going up against the Creator and they going up against the Creator and they couldn't do anything so here's a couldn't do anything so here's a couldn't do anything so here's a technique that I like to do and I technique that I like to do and I technique that I like to do and I encourage churches to do this I said encourage churches to do this I said encourage churches to do this I said this to the person the church that we this to the person the church that we this to the person the church that we were at because said it's really nice were at because said it's really nice were at because said it's really nice that the top comment was supportive of that the top comment was supportive of that the top comment was supportive of you um when that happens naturally you um when that happens naturally you um when that happens naturally that's great and I always think like that's great and I always think like that's great and I always think like especially when you're talking about any especially when you're talking about any especially when you're talking about any type of content that's like polarized if type of content that's like polarized if type of content that's like polarized if there is someone that has said something there is someone that has said something there is someone that has said something positive and it's getting a lot of positive and it's getting a lot of positive and it's getting a lot of support like I'll pin it great pin that support like I'll pin it great pin that support like I'll pin it great pin that the that just gives you a little bit of the that just gives you a little bit of the that just gives you a little bit of power to to control what when folks and power to to control what when folks and power to to control what when folks and inevitably open that comment section to inevitably open that comment section to inevitably open that comment section to see what's going on down there it gives see what's going on down there it gives see what's going on down there it gives you a little bit of power to show them you a little bit of power to show them you a little bit of power to show them what you want them to see first and what you want them to see first and what you want them to see first and people are lazy the reason we open people are lazy the reason we open people are lazy the reason we open comments is basically be like okay comments is basically be like okay comments is basically be like okay should I keep watching this or no if you should I keep watching this or no if you should I keep watching this or no if you open it first they seem pretty open it first they seem pretty open it first they seem pretty supportive okay back to the the video supportive okay back to the the video supportive okay back to the the video like it can be as simple as that people like it can be as simple as that people like it can be as simple as that people kept scrolling they could see more kept scrolling they could see more kept scrolling they could see more negative stuff like ah you know whatever negative stuff like ah you know whatever negative stuff like ah you know whatever what you can also do is pin comments what you can also do is pin comments what you can also do is pin comments that are made in good faith that are that are made in good faith that are that are made in good faith that are disagreeing with your position and this

disagreeing with your position and this disagreeing with your position and this is especially true if the content you're is especially true if the content you're is especially true if the content you're publishing you know is polarized because publishing you know is polarized because publishing you know is polarized because that means that many people are by that means that many people are by that means that many people are by default going to come to this from the default going to come to this from the default going to come to this from the other side of the table and this post other side of the table and this post other side of the table and this post that you men could actually if it played that you men could actually if it played that you men could actually if it played out differently could be a perfect out differently could be a perfect out differently could be a perfect example of that it's a very polar like example of that it's a very polar like example of that it's a very polar like that that CH that verse of scripture in that that CH that verse of scripture in that that CH that verse of scripture in Ephesians from the Apostle Paul very Ephesians from the Apostle Paul very Ephesians from the Apostle Paul very polarizing about submission and and what polarizing about submission and and what polarizing about submission and and what you believe about this and how this you believe about this and how this you believe about this and how this plays out so that first that there could plays out so that first that there could plays out so that first that there could very well in that comment section be one very well in that comment section be one very well in that comment section be one of these comments that is a good faith of these comments that is a good faith of these comments that is a good faith push back I'm like okay but like what push back I'm like okay but like what push back I'm like okay but like what about the where the Apostle Paul said about the where the Apostle Paul said about the where the Apostle Paul said this or whatever so there that's that this or whatever so there that's that this or whatever so there that's that post that post is actually a great post that post is actually a great post that post is actually a great candidate for uh a comment section that candidate for uh a comment section that candidate for uh a comment section that could kind of inspire this like very could kind of inspire this like very could kind of inspire this like very affirmative like oh yeah I haven't seen affirmative like oh yeah I haven't seen affirmative like oh yeah I haven't seen this this illustration more useful than this this illustration more useful than this this illustration more useful than this while on the other side you know this while on the other side you know this while on the other side you know maybe some push back that's that's a maybe some push back that's that's a maybe some push back that's that's a great candidate to pin that comment great candidate to pin that comment great candidate to pin that comment because you know that I don't know maybe because you know that I don't know maybe because you know that I don't know maybe it's a 50-50 split folks coming to that it's a 50-50 split folks coming to that it's a 50-50 split folks coming to that piece of content believing one thing piece of content believing one thing piece of content believing one thing about uh submission and another thing about uh submission and another thing about uh submission and another thing about submission so you know that half about submission so you know that half about submission so you know that half the people watching that piece of the people watching that piece of the people watching that piece of content are wondering what you have to content are wondering what you have to content are wondering what you have to say about their side and if they watch say about their side and if they watch say about their side and if they watch the content realize that you're not on the content realize that you're not on the content realize that you're not on their side that you're on the other side their side that you're on the other side their side that you're on the other side well what do you have to say about my well what do you have to say about my well what do you have to say about my position and so so preemptively pinning position and so so preemptively pinning position and so so preemptively pinning that comment and your response to IT that comment and your response to IT that comment and your response to IT addresses them in that way right this addresses them in that way right this addresses them in that way right this church had another reel and this pastor church had another reel and this pastor church had another reel and this pastor was saying how you know what didn't was saying how you know what didn't was saying how you know what didn't happen in the early church we didn't happen in the early church we didn't happen in the early church we didn't have church Hoppers we didn't have have church Hoppers we didn't have have church Hoppers we didn't have people leaving the church and he showed people leaving the church and he showed people leaving the church and he showed like this map of like the Middle East like this map of like the Middle East like this map of like the Middle East he's like look cuz this was the other

he's like look cuz this was the other he's like look cuz this was the other Church yeah he couldn't just too far go Church yeah he couldn't just too far go Church yeah he couldn't just too far go there and he's like we have become too there and he's like we have become too there and he's like we have become too quick to leave churches he's like you quick to leave churches he's like you quick to leave churches he's like you know the best way to have a perfect know the best way to have a perfect know the best way to have a perfect church is to you know not go to one and church is to you know not go to one and church is to you know not go to one and I think the first comment in this case I think the first comment in this case I think the first comment in this case for this church and we were reviewing for this church and we were reviewing for this church and we were reviewing this real was not a supportive one it this real was not a supportive one it this real was not a supportive one it was person saying like well what about was person saying like well what about was person saying like well what about all like the times where church is toxic all like the times where church is toxic all like the times where church is toxic and like it's just not healthy and it's and like it's just not healthy and it's and like it's just not healthy and it's like you know coercive like what about like you know coercive like what about like you know coercive like what about those and I said this sermon clip like those and I said this sermon clip like those and I said this sermon clip like many is not an exhaustive take on this many is not an exhaustive take on this many is not an exhaustive take on this subject and it never will be and so I subject and it never will be and so I subject and it never will be and so I love the pinned comment approach where I love the pinned comment approach where I love the pinned comment approach where I would pin that question because it's a would pin that question because it's a would pin that question because it's a like that's that comment is good faith like that's that comment is good faith like that's that comment is good faith and then I would reply and I would say and then I would reply and I would say and then I would reply and I would say hey we totally hear what you're saying hey we totally hear what you're saying hey we totally hear what you're saying there are of course cases where the there are of course cases where the there are of course cases where the church is not healthy and it's being church is not healthy and it's being church is not healthy and it's being coercive and we didn't wouldn't want to coercive and we didn't wouldn't want to coercive and we didn't wouldn't want to be supportive of those what we also be supportive of those what we also be supportive of those what we also think is right now people are probably think is right now people are probably think is right now people are probably tending to move too quickly and so the tending to move too quickly and so the tending to move too quickly and so the point the pastor was Mak and you go on point the pastor was Mak and you go on point the pastor was Mak and you go on that it's done in a graceful way it's that it's done in a graceful way it's that it's done in a graceful way it's done in a way where you acknowledge oh done in a way where you acknowledge oh done in a way where you acknowledge oh that's interesting you know this isn't that's interesting you know this isn't that's interesting you know this isn't an exhaustive piece of content it's a 30 an exhaustive piece of content it's a 30 an exhaustive piece of content it's a 30 second thing we encourage you to watch second thing we encourage you to watch second thing we encourage you to watch the full message if you don't here's our the full message if you don't here's our the full message if you don't here's our take on this now when I open that up I take on this now when I open that up I take on this now when I open that up I see that and I go oh so this sermon clip see that and I go oh so this sermon clip see that and I go oh so this sermon clip didn't cover that they didn't cover it didn't cover that they didn't cover it didn't cover that they didn't cover it because they were ignoring it or sorry because they were ignoring it or sorry because they were ignoring it or sorry they didn't not cover it because they they didn't not cover it because they they didn't not cover it because they were ignoring it they didn't mention were ignoring it they didn't mention were ignoring it they didn't mention that there are some cases where it's that there are some cases where it's that there are some cases where it's actually not healthy to stay in a church actually not healthy to stay in a church actually not healthy to stay in a church because they don't believe in those they because they don't believe in those they because they don't believe in those they just didn't get to it oh this is a just didn't get to it oh this is a just didn't get to it oh this is a reasonable church and a reasonable take reasonable church and a reasonable take reasonable church and a reasonable take cool and because that was the first cool and because that was the first cool and because that was the first comment it basically puts me at ease and

comment it basically puts me at ease and comment it basically puts me at ease and it takes down my filters or it takes it takes down my filters or it takes it takes down my filters or it takes down like like my fight or flight like down like like my fight or flight like down like like my fight or flight like oh this church they're just trying to oh this church they're just trying to oh this church they're just trying to tell me of course a church doesn't want tell me of course a church doesn't want tell me of course a church doesn't want me to leave a church because they're the me to leave a church because they're the me to leave a church because they're the church sickos like it actually takes me church sickos like it actually takes me church sickos like it actually takes me off that leg off that leg off that leg com com com comx why would com because it's even for comx why would com because it's even for comx why would com because it's even for that person it's for the hundreds or that person it's for the hundreds or that person it's for the hundreds or when it's a viral post thousands tens of when it's a viral post thousands tens of when it's a viral post thousands tens of thousands of people that went right to thousands of people that went right to thousands of people that went right to the comment section to see what kind of the comment section to see what kind of the comment section to see what kind of church is this and what do they believe church is this and what do they believe church is this and what do they believe and so this is a great approach for you and so this is a great approach for you and so this is a great approach for you to Take Back Control in the comments and to Take Back Control in the comments and to Take Back Control in the comments and by actually highlighting someone that's by actually highlighting someone that's by actually highlighting someone that's negative it's it um disarms them people negative it's it um disarms them people negative it's it um disarms them people are coming in and they got their knives are coming in and they got their knives are coming in and they got their knives out and they're like we want blood and out and they're like we want blood and out and they're like we want blood and then you actually highlight their then you actually highlight their then you actually highlight their perspective you disarm them go oh why is perspective you disarm them go oh why is perspective you disarm them go oh why is my perspective here right you expect my perspective here right you expect my perspective here right you expect your perspective to be suppressed in in your perspective to be suppressed in in your perspective to be suppressed in in an environment like that you know this an environment like that you know this an environment like that you know this New Yorker article talks about how in New Yorker article talks about how in New Yorker article talks about how in some comment sections whether there's um some comment sections whether there's um some comment sections whether there's um an opportunity to be truly Anonymous or an opportunity to be truly Anonymous or an opportunity to be truly Anonymous or not the lack of kind of in some types of not the lack of kind of in some types of not the lack of kind of in some types of comment sections uh according to the comment sections uh according to the comment sections uh according to the features that are built into the comment features that are built into the comment features that are built into the comment sections the the lack of of um social sections the the lack of of um social sections the the lack of of um social proof or like so social interaction kind proof or like so social interaction kind proof or like so social interaction kind of breeds this this negativity but they of breeds this this negativity but they of breeds this this negativity but they were talking about comment sections like were talking about comment sections like were talking about comment sections like in in Reddit threads and stuff where you in in Reddit threads and stuff where you in in Reddit threads and stuff where you can actually not just upvote but can actually not just upvote but can actually not just upvote but downvote things you can do this uh on downvote things you can do this uh on downvote things you can do this uh on YouTube actually you know you can't do YouTube actually you know you can't do YouTube actually you know you can't do this on Instagram or Tik Tok or Twitter this on Instagram or Tik Tok or Twitter this on Instagram or Tik Tok or Twitter you can't do this kind of on Facebook you can't do this kind of on Facebook you can't do this kind of on Facebook where you could react there's no where you could react there's no where you could react there's no downvote but you can react negatively to

downvote but you can react negatively to downvote but you can react negatively to a post the negative reactions actually a post the negative reactions actually a post the negative reactions actually bolsters the social Consciousness in the bolsters the social Consciousness in the bolsters the social Consciousness in the comment section um so that like on comment section um so that like on comment section um so that like on YouTube you know if you're watching a YouTube you know if you're watching a YouTube you know if you're watching a video that's like a broadly Accepted video that's like a broadly Accepted video that's like a broadly Accepted YouTube video but somebody comes in with YouTube video but somebody comes in with YouTube video but somebody comes in with like a bad faith argument and you see it like a bad faith argument and you see it like a bad faith argument and you see it has like 300 dislikes it's like okay I has like 300 dislikes it's like okay I has like 300 dislikes it's like okay I see this opinion it's still here but I see this opinion it's still here but I see this opinion it's still here but I know that like this is not the consensus know that like this is not the consensus know that like this is not the consensus opinion of the group and so they're just opinion of the group and so they're just opinion of the group and so they're just talking about how how that can be talking about how how that can be talking about how how that can be helpful now you don't have those tools helpful now you don't have those tools helpful now you don't have those tools in Instagram or or Tik Tok or Facebook in Instagram or or Tik Tok or Facebook in Instagram or or Tik Tok or Facebook the the comment section can't work that the the comment section can't work that the the comment section can't work that out for themselves right you could you out for themselves right you could you out for themselves right you could you can like it but you can't can't dis yeah can like it but you can't can't dis yeah can like it but you can't can't dis yeah and so you can see you can see comments and so you can see you can see comments and so you can see you can see comments that are are um you know broadly liked that are are um you know broadly liked that are are um you know broadly liked you can't see the inverse and so for the you can't see the inverse and so for the you can't see the inverse and so for the ones that are made in good faith this ones that are made in good faith this ones that are made in good faith this pincon approach is is really really pincon approach is is really really pincon approach is is really really clever and the church we were working clever and the church we were working clever and the church we were working with they responded when you when you um with they responded when you when you um with they responded when you when you um suggested this technique they were like suggested this technique they were like suggested this technique they were like oh okay first of all I didn't know you oh okay first of all I didn't know you oh okay first of all I didn't know you could pin comments so surely there's could pin comments so surely there's could pin comments so surely there's folks listening to the show today that folks listening to the show today that folks listening to the show today that are learning that you can pin comments are learning that you can pin comments are learning that you can pin comments and then secondly she was like I never and then secondly she was like I never and then secondly she was like I never would have thought to pin the negative would have thought to pin the negative would have thought to pin the negative one like that's it's a really smart um one like that's it's a really smart um one like that's it's a really smart um approach to this yeah it's approach to this yeah it's approach to this yeah it's counterintuitive right like why would I counterintuitive right like why would I counterintuitive right like why would I I want to suppress the negativity I I want to suppress the negativity I I want to suppress the negativity I don't want to to give it more visibility don't want to to give it more visibility don't want to to give it more visibility there's one more situation worth there's one more situation worth there's one more situation worth discussing and that is sometimes a post discussing and that is sometimes a post discussing and that is sometimes a post can be so viral or it can just strike a can be so viral or it can just strike a can be so viral or it can just strike a nerve in such a way that any approach nerve in such a way that any approach nerve in such a way that any approach you take is not going to be successful you take is not going to be successful you take is not going to be successful so we had this happen earlier this year so we had this happen earlier this year so we had this happen earlier this year when we published the carousel post when we published the carousel post when we published the carousel post about elevation and how hey they're not about elevation and how hey they're not about elevation and how hey they're not going to be saying the word Resurrection going to be saying the word Resurrection going to be saying the word Resurrection in their uh Easter promotions uh because

in their uh Easter promotions uh because in their uh Easter promotions uh because it's a word that can be strange for it's a word that can be strange for it's a word that can be strange for people that have no history with faith people that have no history with faith people that have no history with faith um especially as America becomes more um especially as America becomes more um especially as America becomes more and more unchristian um so they're going and more unchristian um so they're going and more unchristian um so they're going to reserve that for in service and then to reserve that for in service and then to reserve that for in service and then in service they're going to say hey in service they're going to say hey in service they're going to say hey here's why we use the word Resurrection here's why we use the word Resurrection here's why we use the word Resurrection as Christians and here's what it means as Christians and here's what it means as Christians and here's what it means and people did not care for that message and people did not care for that message and people did not care for that message or there was a strong contingent um most or there was a strong contingent um most or there was a strong contingent um most of the people in our audience were like of the people in our audience were like of the people in our audience were like oh makes sense and then it kind of oh makes sense and then it kind of oh makes sense and then it kind of reached an audience that wasn't our reached an audience that wasn't our reached an audience that wasn't our audience and I was like okay great I'm audience and I was like okay great I'm audience and I was like okay great I'm going to follow the pinned comment going to follow the pinned comment going to follow the pinned comment strategy so I I pinned a few of the like strategy so I I pinned a few of the like strategy so I I pinned a few of the like the people that were like hey I don't the people that were like hey I don't the people that were like hey I don't know if I agree with this and I know if I agree with this and I know if I agree with this and I explained further because they had explained further because they had explained further because they had brought up things that despite it being brought up things that despite it being brought up things that despite it being a 10 post Carousel uh didn't cover in a 10 post Carousel uh didn't cover in a 10 post Carousel uh didn't cover in exhaustion to exhaustion so okay great exhaustion to exhaustion so okay great exhaustion to exhaustion so okay great here's and despite that it got to the here's and despite that it got to the here's and despite that it got to the point where the negativity was point where the negativity was point where the negativity was outweighing the positivity and it outweighing the positivity and it outweighing the positivity and it clearly wasn't like based in logic it clearly wasn't like based in logic it clearly wasn't like based in logic it was based in like it doesn't matter what was based in like it doesn't matter what was based in like it doesn't matter what you say this is wrong and I'm guessing you say this is wrong and I'm guessing you say this is wrong and I'm guessing that was kind of similar with popular that was kind of similar with popular that was kind of similar with popular Sciences like okay like you're not Sciences like okay like you're not Sciences like okay like you're not really here to like Engage The material really here to like Engage The material really here to like Engage The material you're just here to like do the picking you're just here to like do the picking you're just here to like do the picking which is fine if you're going to pick it which is fine if you're going to pick it which is fine if you're going to pick it I'm just going to turn off the comments I'm just going to turn off the comments I'm just going to turn off the comments yeah so what I did did was for that post yeah so what I did did was for that post yeah so what I did did was for that post once it kind of got like Beyond me and once it kind of got like Beyond me and once it kind of got like Beyond me and this is the first time it's ever this is the first time it's ever this is the first time it's ever happened I turned off the comments I happened I turned off the comments I happened I turned off the comments I didn't delete the post turned off the didn't delete the post turned off the didn't delete the post turned off the comments because guess what then people comments because guess what then people comments because guess what then people come to it and they're like oh this come to it and they're like oh this come to it and they're like oh this isn't interesting and they keep isn't interesting and they keep isn't interesting and they keep scrolling yeah and guess what four weeks scrolling yeah and guess what four weeks scrolling yeah and guess what four weeks later turn the comments back on and now later turn the comments back on and now later turn the comments back on and now if you get to that post you can engage if you get to that post you can engage if you get to that post you can engage it in good faith you can see my pinned it in good faith you can see my pinned it in good faith you can see my pinned comments you can see what I said and you comments you can see what I said and you comments you can see what I said and you can decide yes or no but you're not just can decide yes or no but you're not just can decide yes or no but you're not just going to look and see like a bunch of

going to look and see like a bunch of going to look and see like a bunch of angry people and what we don't want to angry people and what we don't want to angry people and what we don't want to create is this opportunity for people to create is this opportunity for people to create is this opportunity for people to be outraged online it's the worst part be outraged online it's the worst part be outraged online it's the worst part of being online it's what keeps us on of being online it's what keeps us on of being online it's what keeps us on the most it's what is the most unhealthy the most it's what is the most unhealthy the most it's what is the most unhealthy for us physically spiritually mentally for us physically spiritually mentally for us physically spiritually mentally psychologically and I would never want psychologically and I would never want psychologically and I would never want our churches to like to contribute to our churches to like to contribute to our churches to like to contribute to that and so like if you get to a potion that and so like if you get to a potion that and so like if you get to a potion hey I've done everything I can and you hey I've done everything I can and you hey I've done everything I can and you know this has just gone to a place where know this has just gone to a place where know this has just gone to a place where I have no control over it then your I have no control over it then your I have no control over it then your final end of the line act to take is to final end of the line act to take is to final end of the line act to take is to turn off the comments there's a phrase turn off the comments there's a phrase turn off the comments there's a phrase for this comes from the University of for this comes from the University of for this comes from the University of Wisconsin Madison they did a study on on Wisconsin Madison they did a study on on Wisconsin Madison they did a study on on anonymity and uh posting and commenting anonymity and uh posting and commenting anonymity and uh posting and commenting and they call it the nasty effect which and they call it the nasty effect which and they call it the nasty effect which is like when comment threads get out of is like when comment threads get out of is like when comment threads get out of control it just like breeds nastiness control it just like breeds nastiness control it just like breeds nastiness like a mob in real life you just you like a mob in real life you just you like a mob in real life you just you can't stop it and so like you you didn't can't stop it and so like you you didn't can't stop it and so like you you didn't instigate that on purpose when you have instigate that on purpose when you have instigate that on purpose when you have a a post go go viral a post in good a a post go go viral a post in good a a post go go viral a post in good faith you know our post about elevation faith you know our post about elevation faith you know our post about elevation or any Church's post about uh sermon or any Church's post about uh sermon or any Church's post about uh sermon clip talking about the the good news of clip talking about the the good news of clip talking about the the good news of Jesus Christ you're not you're not Jesus Christ you're not you're not Jesus Christ you're not you're not instigating this rage or this nastiness instigating this rage or this nastiness instigating this rage or this nastiness effect on purpose but invariably effect on purpose but invariably effect on purpose but invariably sometimes it may happen and when it does sometimes it may happen and when it does sometimes it may happen and when it does I think what we're trying to say is I think what we're trying to say is I think what we're trying to say is maybe we do have a responsibility to maybe we do have a responsibility to maybe we do have a responsibility to like to shut down the mob in in ways like to shut down the mob in in ways like to shut down the mob in in ways that we are able um because because it that we are able um because because it that we are able um because because it it did like it got to the point with it did like it got to the point with it did like it got to the point with that elevation post we can speak to that that elevation post we can speak to that that elevation post we can speak to that because it was we were firsthand there because it was we were firsthand there because it was we were firsthand there like people were sharing like people were sharing like people were sharing it um because they disagreed with it you it um because they disagreed with it you it um because they disagreed with it you know and then so you get like this this know and then so you get like this this know and then so you get like this this this real like feedback loop of this real like feedback loop of this real like feedback loop of negativity that's like that's spreading negativity that's like that's spreading negativity that's like that's spreading online which is just like not good for

online which is just like not good for online which is just like not good for anyone like you can handle it we can anyone like you can handle it we can anyone like you can handle it we can handle it but like it just wasn't good handle it but like it just wasn't good handle it but like it just wasn't good for anyone so sometimes you got to come for anyone so sometimes you got to come for anyone so sometimes you got to come off the top rope and like either like off the top rope and like either like off the top rope and like either like archive the post for a little bit or archive the post for a little bit or archive the post for a little bit or turn off the the comments just to just turn off the the comments just to just turn off the the comments just to just to you know weather the storm um but the to you know weather the storm um but the to you know weather the storm um but the content like we still believe in it and content like we still believe in it and content like we still believe in it and and it still exists and so it's still and it still exists and so it's still and it still exists and so it's still there now um but yeah that that nasty there now um but yeah that that nasty there now um but yeah that that nasty effect like is a real thing we've all effect like is a real thing we've all effect like is a real thing we've all experienced that online and and we experienced that online and and we experienced that online and and we experience it sometimes albeit Less in experience it sometimes albeit Less in experience it sometimes albeit Less in person because our our interpersonal um person because our our interpersonal um person because our our interpersonal um like the the humanity of of inperson like the the humanity of of inperson like the the humanity of of inperson communication actually um it it keeps us communication actually um it it keeps us communication actually um it it keeps us from doing a lot of the things we do from doing a lot of the things we do from doing a lot of the things we do online um but yeah that that nasty online um but yeah that that nasty online um but yeah that that nasty effect it really is it's compounding effect it really is it's compounding effect it really is it's compounding negative interest for sure one more negative interest for sure one more negative interest for sure one more approach that you can take now that it approach that you can take now that it approach that you can take now that it comes to my mind is one that I I started comes to my mind is one that I I started comes to my mind is one that I I started employing the DM automation on Instagram employing the DM automation on Instagram employing the DM automation on Instagram specifically and and the reason we're specifically and and the reason we're specifically and and the reason we're talking about Instagram here though DM talking about Instagram here though DM talking about Instagram here though DM automation works on Facebook as well is automation works on Facebook as well is automation works on Facebook as well is because Instagram is like the spot where because Instagram is like the spot where because Instagram is like the spot where most churches are seeing broad most churches are seeing broad most churches are seeing broad distribution right now it's the place distribution right now it's the place distribution right now it's the place where it's most easy to attain that and where it's most easy to attain that and where it's most easy to attain that and so it's most applicable to most churches so it's most applicable to most churches so it's most applicable to most churches um I started doing this DM automation um I started doing this DM automation um I started doing this DM automation where at the end of the post it's like where at the end of the post it's like where at the end of the post it's like hey if you want to also not say hey if you want to also not say hey if you want to also not say Resurrection during Resurrection during Resurrection during Easter don't comment Jesus because we Easter don't comment Jesus because we Easter don't comment Jesus because we would never say that would never say that would never say that either uh so I did a post today where either uh so I did a post today where either uh so I did a post today where talked about stage design we made these talked about stage design we made these talked about stage design we made these things called shadow boxes so at the end things called shadow boxes so at the end things called shadow boxes so at the end of the post whether it was a real or a of the post whether it was a real or a of the post whether it was a real or a carasol say come at the word box and carasol say come at the word box and carasol say come at the word box and we'll send you the full video tutorial we'll send you the full video tutorial we'll send you the full video tutorial that we did on this so I did this on a

that we did on this so I did this on a that we did on this so I did this on a recent Carousel about iPhone video recent Carousel about iPhone video recent Carousel about iPhone video settings cheat sheet for settings cheat sheet for settings cheat sheet for churches and one comment came in because churches and one comment came in because churches and one comment came in because they didn't like that we were talking they didn't like that we were talking they didn't like that we were talking about black magic cameras um because the about black magic cameras um because the about black magic cameras um because the cameras are black and they're really cameras are black and they're really cameras are black and they're really cheap so it's like they're magic really cheap so it's like they're magic really cheap so it's like they're magic really affordable and this person said really affordable and this person said really affordable and this person said really smart move for you to flood the comments smart move for you to flood the comments smart move for you to flood the comments with this DM automation so that no one with this DM automation so that no one with this DM automation so that no one can see about your witchcraft that's can see about your witchcraft that's can see about your witchcraft that's crazy yeah um so I was like oh that's crazy yeah um so I was like oh that's crazy yeah um so I was like oh that's interesting they thought that I was like interesting they thought that I was like interesting they thought that I was like like flooding the coming I don't even like flooding the coming I don't even like flooding the coming I don't even know think if they thought farming they know think if they thought farming they know think if they thought farming they like hey these comments there's so many like hey these comments there's so many like hey these comments there's so many comments that all say like iPhone iPhone comments that all say like iPhone iPhone comments that all say like iPhone iPhone iPhone iPhone there's no way we could iPhone iPhone there's no way we could iPhone iPhone there's no way we could even like figure out what you're trying even like figure out what you're trying even like figure out what you're trying to say and I was like to say and I was like to say and I was like huh it's not bad yeah and and this is huh it's not bad yeah and and this is huh it's not bad yeah and and this is actually interesting I think this could actually interesting I think this could actually interesting I think this could have positive or negative at least in have positive or negative at least in have positive or negative at least in our context and for the church context our context and for the church context our context and for the church context it might be more positive overall so it might be more positive overall so it might be more positive overall so you'd have to do this on every single you'd have to do this on every single you'd have to do this on every single post right so like every single sermon post right so like every single sermon post right so like every single sermon clip you know this person was talking clip you know this person was talking clip you know this person was talking about you know um I'm going submit yeah about you know um I'm going submit yeah about you know um I'm going submit yeah we'll send you the full sermon clip yeah we'll send you the full sermon clip yeah we'll send you the full sermon clip yeah I mean maybe that's the word right like I mean maybe that's the word right like I mean maybe that's the word right like like um and then there's 150 comments like um and then there's 150 comments like um and then there's 150 comments that say the word submit yeah and then that say the word submit yeah and then that say the word submit yeah and then like it's a lot harder to like find the like it's a lot harder to like find the like it's a lot harder to like find the negative ones and eventually like we negative ones and eventually like we negative ones and eventually like we said like we're not exhaustively said like we're not exhaustively said like we're not exhaustively interrogating things we're mostly just interrogating things we're mostly just interrogating things we're mostly just like oh first few comments what people like oh first few comments what people like oh first few comments what people like it they don't swipe so someone like it they don't swipe so someone like it they don't swipe so someone could open it up submit submit okay it's could open it up submit submit okay it's could open it up submit submit okay it's not worth my time I'm going to engage not worth my time I'm going to engage not worth my time I'm going to engage this content for what it is and that is this content for what it is and that is this content for what it is and that is an interesting way of of you just kind an interesting way of of you just kind an interesting way of of you just kind of flood it with nothingness and then of flood it with nothingness and then of flood it with nothingness and then like it's hard for the negativity to

like it's hard for the negativity to like it's hard for the negativity to rise to the top because there's just so rise to the top because there's just so rise to the top because there's just so many comments that say submit submit many comments that say submit submit many comments that say submit submit submit maybe I should submit there's a submit maybe I should submit there's a submit maybe I should submit there's a lot of comments it's like people come to lot of comments it's like people come to lot of comments it's like people come to the comment section wanting to have the comment section wanting to have the comment section wanting to have their voice heard but if there's already their voice heard but if there's already their voice heard but if there's already 3 people yelling there it's like you 3 people yelling there it's like you 3 people yelling there it's like you could yell as L as you want Bo box could yell as L as you want Bo box could yell as L as you want Bo box box uh final thing worth mentioning is box uh final thing worth mentioning is box uh final thing worth mentioning is Google reviews maybe you came to this Google reviews maybe you came to this Google reviews maybe you came to this episode and you were you know oh okay episode and you were you know oh okay episode and you were you know oh okay well what about like Google reviews are well what about like Google reviews are well what about like Google reviews are tough because you cannot delete those so tough because you cannot delete those so tough because you cannot delete those so with Google reviews and for the reason with Google reviews and for the reason with Google reviews and for the reason that Pastor passport said you want to that Pastor passport said you want to that Pastor passport said you want to respond to every single negative one respond to every single negative one respond to every single negative one that comes in because if you leave one that comes in because if you leave one that comes in because if you leave one there it's just like this hanging NE there it's just like this hanging NE there it's just like this hanging NE negativity and and it's basically like negativity and and it's basically like negativity and and it's basically like accusations have been made against you accusations have been made against you accusations have been made against you and you're like I am not here to deny and you're like I am not here to deny and you're like I am not here to deny those allegations like well you want to those allegations like well you want to those allegations like well you want to respond you know this happens with respond you know this happens with respond you know this happens with restaurants right you see a three or a restaurants right you see a three or a restaurants right you see a three or a two star review like wait a minute wait two star review like wait a minute wait two star review like wait a minute wait a minute was there there's a lot of five a minute was there there's a lot of five a minute was there there's a lot of five stars but what about this two star what stars but what about this two star what stars but what about this two star what are they saying and then the are they saying and then the are they saying and then the restaurant's like Hey sir we appreciate restaurant's like Hey sir we appreciate restaurant's like Hey sir we appreciate you we remember you you were very you we remember you you were very you we remember you you were very belligerent and you punched our our belligerent and you punched our our belligerent and you punched our our server and that's how we asked you to server and that's how we asked you to server and that's how we asked you to leave like okay great so this restaurant leave like okay great so this restaurant leave like okay great so this restaurant is cool and person is crazy just wanted is cool and person is crazy just wanted is cool and person is crazy just wanted to confirm that if you leave that out to confirm that if you leave that out to confirm that if you leave that out there it's kind of like this accusation there it's kind of like this accusation there it's kind of like this accusation that you're not responding to it's like that you're not responding to it's like that you're not responding to it's like hm nothing to say to that accusation hm nothing to say to that accusation hm nothing to say to that accusation maybe that lends more credibility to it maybe that lends more credibility to it maybe that lends more credibility to it so with Google you always want to so with Google you always want to so with Google you always want to respond that's not true on social right respond that's not true on social right respond that's not true on social right you don't always have to respond on you don't always have to respond on you don't always have to respond on social but on Google reviews you do so social but on Google reviews you do so social but on Google reviews you do so keep that in mind broadly speaking if keep that in mind broadly speaking if keep that in mind broadly speaking if it's profane go ahead and delete it uh it's profane go ahead and delete it uh it's profane go ahead and delete it uh you know spam your replies with DM you know spam your replies with DM you know spam your replies with DM automation so that way but more

automation so that way but more automation so that way but more seriously use that pin and respond seriously use that pin and respond seriously use that pin and respond feature that's the most powerful thing feature that's the most powerful thing feature that's the most powerful thing that your church can do to control the that your church can do to control the that your church can do to control the narrative in that comment conversation narrative in that comment conversation narrative in that comment conversation in that comment thread uh it's an in that comment thread uh it's an in that comment thread uh it's an amazing tool make sure to take advantage amazing tool make sure to take advantage amazing tool make sure to take advantage of it and thank you for your time of it and thank you for your time of it and thank you for your time attention and Trust we'll talk to you attention and Trust we'll talk to you attention and Trust we'll talk to you next next next Wednesday we're not that far from 40 Wednesday we're not that far from 40 Wednesday we're not that far from 40 we're pretty far you not that far we're we're pretty far you not that far we're we're pretty far you not that far we're as far away from 40 as we were as we as far away from 40 as we were as we as far away from 40 as we were as we were from 24 yeah but that doesn't feel were from 24 yeah but that doesn't feel were from 24 yeah but that doesn't feel like that long ago 24 I like didn't even like that long ago 24 I like didn't even like that long ago 24 I like didn't even have a kid yeah but that still doesn't have a kid yeah but that still doesn't have a kid yeah but that still doesn't feel that long ago like we got married feel that long ago like we got married feel that long ago like we got married at 23 that does not feel like that long at 23 that does not feel like that long at 23 that does not feel like that long so I think that you think you're younger so I think that you think you're younger so I think that you think you're younger than you are but you're not okay your than you are but you're not okay your than you are but you're not okay your perspective is Warped in both ways I'm perspective is Warped in both ways I'm perspective is Warped in both ways I'm almost 40 jeez I was also almost 24 no almost 40 jeez I was also almost 24 no almost 40 jeez I was also almost 24 no neither are true you are 31 that's right neither are true you are 31 that's right neither are true you are 31 that's right now we if you want to talk about me now we if you want to talk about me now we if you want to talk about me being almost 40 CL like once you're 34 being almost 40 CL like once you're 34 being almost 40 CL like once you're 34 you are 40 33 is like you're 30 34 mid you are 40 33 is like you're 30 34 mid you are 40 33 is like you're 30 34 mid 30s is 40 34 is you are 40 years old I 30s is 40 34 is you are 40 years old I 30s is 40 34 is you are 40 years old I remember when my dad turned 40 I remember when my dad turned 40 I remember when my dad turned 40 I remember when my dad 40 it was a big remember when my dad 40 it was a big remember when my dad 40 it was a big party yeah yeah y sheesh start planning party yeah yeah y sheesh start planning party yeah yeah y sheesh start planning now