What Churches Always Overlook On Social Media

the new era of social media has only the new era of social media has only been around for a couple of years so been around for a couple of years so been around for a couple of years so understandably many churches are still understandably many churches are still understandably many churches are still getting used to it and in my experience getting used to it and in my experience getting used to it and in my experience when I get on a call with the church when I get on a call with the church when I get on a call with the church there's one specific thing that I've there's one specific thing that I've there's one specific thing that I've seen create Eureka moments for churches seen create Eureka moments for churches seen create Eureka moments for churches when we talk about it this is what when we talk about it this is what when we talk about it this is what churches always Overlook on social churches always Overlook on social churches always Overlook on social media media media well hey there and welcome to the pro well hey there and welcome to the pro well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you in your church navigate the biggest in your church navigate the biggest in your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheerer your host I'm joining us Brady sheerer your host I'm joining us Brady sheerer your host I'm joining us always by my co-host we call him always by my co-host we call him always by my co-host we call him pourover Papa it's Alex to say Al hello pourover Papa it's Alex to say Al hello pourover Papa it's Alex to say Al hello hello we have a bunch of your questions hello we have a bunch of your questions hello we have a bunch of your questions here a mailbag edition of the pro Church here a mailbag edition of the pro Church here a mailbag edition of the pro Church tools show we call it bro Church tools show we call it bro Church tools show we call it bro Church tools Papa take us away with the first tools Papa take us away with the first tools Papa take us away with the first question okay we'll get to the pourover question okay we'll get to the pourover question okay we'll get to the pourover questions later but off the top let's questions later but off the top let's questions later but off the top let's talk about Discovery algorithms hi Brady talk about Discovery algorithms hi Brady talk about Discovery algorithms hi Brady I'm extremely interested in learning I'm extremely interested in learning I'm extremely interested in learning more about the local element to more about the local element to more about the local element to Discovery algorithms can you explain Discovery algorithms can you explain Discovery algorithms can you explain that more yeah so this I have found to that more yeah so this I have found to that more yeah so this I have found to be the most misunderstood part of social be the most misunderstood part of social be the most misunderstood part of social media for churches and I think it really media for churches and I think it really media for churches and I think it really matters because it's one of the best matters because it's one of the best matters because it's one of the best parts of the current state of social parts of the current state of social parts of the current state of social media for churches and and really like media for churches and and really like media for churches and and really like churches only or local organizations churches only or local organizations churches only or local organizations only of Which churches are a part to only of Which churches are a part to only of Which churches are a part to understand it we have to talk a little understand it we have to talk a little understand it we have to talk a little bit about social media history social bit about social media history social bit about social media history social media history can easily be broken down media history can easily be broken down media history can easily be broken down into two distinct eras the first 15 into two distinct eras the first 15 into two distinct eras the first 15 years or so we call the Social graph ERA

years or so we call the Social graph ERA years or so we call the Social graph ERA this is marked by chronological this is marked by chronological this is marked by chronological algorithms and the fact that the content algorithms and the fact that the content algorithms and the fact that the content that you see on your feed was inspired that you see on your feed was inspired that you see on your feed was inspired by your friend and family connections by your friend and family connections by your friend and family connections aka the social graph Tik Tok comes aka the social graph Tik Tok comes aka the social graph Tik Tok comes around they are tremendously disruptive around they are tremendously disruptive around they are tremendously disruptive so disruptive that virtually every other so disruptive that virtually every other so disruptive that virtually every other social platform copies what they're social platform copies what they're social platform copies what they're doing and that brings us into a new era doing and that brings us into a new era doing and that brings us into a new era that we call the discovery era of social that we call the discovery era of social that we call the discovery era of social media we call it this because social is media we call it this because social is media we call it this because social is now governed by discovery algorithms now governed by discovery algorithms now governed by discovery algorithms Discovery algorithms are now populating Discovery algorithms are now populating Discovery algorithms are now populating our feeds and the content that we see is our feeds and the content that we see is our feeds and the content that we see is now being inspired by our viewing habits now being inspired by our viewing habits now being inspired by our viewing habits our personal interests and importantly our personal interests and importantly our personal interests and importantly for us as churches our local geographic for us as churches our local geographic for us as churches our local geographic location this is what I mean by that you location this is what I mean by that you location this is what I mean by that you could publish a piece of content that is could publish a piece of content that is could publish a piece of content that is Christian in nature and a person like me Christian in nature and a person like me Christian in nature and a person like me who's in another country or in another who's in another country or in another who's in another country or in another Province another part of the world I Province another part of the world I Province another part of the world I might be the target audience for that might be the target audience for that might be the target audience for that type of content but if I'm not local to type of content but if I'm not local to type of content but if I'm not local to your Church's location I'm less likely your Church's location I'm less likely your Church's location I'm less likely to see that than someone who is local to see that than someone who is local to see that than someone who is local and I know this because with the and I know this because with the and I know this because with the churches that we are working with they churches that we are working with they churches that we are working with they consistently tell me hey we're having consistently tell me hey we're having consistently tell me hey we're having these crossover events what we call these crossover events what we call these crossover events what we call these we call them crossover events these we call them crossover events these we call them crossover events we're like I'm in the grocery store and we're like I'm in the grocery store and we're like I'm in the grocery store and someone comes up to me and they say are someone comes up to me and they say are someone comes up to me and they say are you a pastor because you've been all you a pastor because you've been all you a pastor because you've been all over my feed that person might not be over my feed that person might not be over my feed that person might not be connected to the church whatsoever they connected to the church whatsoever they connected to the church whatsoever they might not be someone with a faith might not be someone with a faith might not be someone with a faith background whatsoever but because they background whatsoever but because they background whatsoever but because they are local to where that church is and are local to where that church is and are local to where that church is and where their publishing what we now have where their publishing what we now have where their publishing what we now have is free

is free is free distribution to people in our local distribution to people in our local distribution to people in our local community who may or may not be community who may or may not be community who may or may not be affiliated with church or faith affiliated with church or faith affiliated with church or faith whatsoever like this would have been whatsoever like this would have been whatsoever like this would have been inconceivable in the previous era you inconceivable in the previous era you inconceivable in the previous era you had to pay for this of social media had to pay for this of social media had to pay for this of social media exactly you would need to boost posts exactly you would need to boost posts exactly you would need to boost posts and in meta you'd be like within 2 miles and in meta you'd be like within 2 miles and in meta you'd be like within 2 miles within 5 miles radius of my church now within 5 miles radius of my church now within 5 miles radius of my church now we can just publish content and it we can just publish content and it we can just publish content and it reaches our local world reaches our local world reaches our local world it it's like everything on social it it's like everything on social it it's like everything on social changed and it benefits us perfectly MH changed and it benefits us perfectly MH changed and it benefits us perfectly MH it's hard to quantify this I mean I it's hard to quantify this I mean I it's hard to quantify this I mean I think Adam misseri may have um may have think Adam misseri may have um may have think Adam misseri may have um may have spoken to this a a little bit in when spoken to this a a little bit in when spoken to this a a little bit in when he's talking about algorithms uh this is he's talking about algorithms uh this is he's talking about algorithms uh this is that that's for meta but like that that's for meta but like that that's for meta but like anecdotally you and I see this in our anecdotally you and I see this in our anecdotally you and I see this in our Tik Tok feeds all the time whatever side Tik Tok feeds all the time whatever side Tik Tok feeds all the time whatever side of Tik tocker on whether it's fragrance of Tik tocker on whether it's fragrance of Tik tocker on whether it's fragrance or foraging or fashion there's not or foraging or fashion there's not or foraging or fashion there's not another I didn't do that the another I didn't do that the another I didn't do that the alliteration intentionally there's not alliteration intentionally there's not alliteration intentionally there's not another F I can come up with but like another F I can come up with but like another F I can come up with but like Fitness there we go um in any of those Fitness there we go um in any of those Fitness there we go um in any of those corners of Tik Tok that we routinely corners of Tik Tok that we routinely corners of Tik Tok that we routinely find ourselves on it happens all the find ourselves on it happens all the find ourselves on it happens all the time where we are served a new Creator time where we are served a new Creator time where we are served a new Creator we like the video so and and we signal we like the video so and and we signal we like the video so and and we signal that to TiK ToK by watching it through that to TiK ToK by watching it through that to TiK ToK by watching it through or um liking it or sharing it with one or um liking it or sharing it with one or um liking it or sharing it with one another so we see that Creator again so another so we see that Creator again so another so we see that Creator again so much so that like every time we're on much so that like every time we're on much so that like every time we're on Tik Tok we expect to see that Creator Tik Tok we expect to see that Creator Tik Tok we expect to see that Creator because that's just how the the the because that's just how the the the because that's just how the the the discovery and for you Alm works and then discovery and for you Alm works and then discovery and for you Alm works and then a week goes by two weeks go by you find a week goes by two weeks go by you find a week goes by two weeks go by you find out somehow that they are not just

out somehow that they are not just out somehow that they are not just Canadian but like local like uh you know Canadian but like local like uh you know Canadian but like local like uh you know either like usually either like usually either like usually GTA or and this one's even GTA or and this one's even GTA or and this one's even crazier you get I I'm trying to think of crazier you get I I'm trying to think of crazier you get I I'm trying to think of an industry where I have encountered an industry where I have encountered an industry where I have encountered this uh probably music I'm introduced to this uh probably music I'm introduced to this uh probably music I'm introduced to a new musical artist on Tik a new musical artist on Tik a new musical artist on Tik Tok they keep getting served in my feed Tok they keep getting served in my feed Tok they keep getting served in my feed I learn learn that they are living in LA I learn learn that they are living in LA I learn learn that they are living in LA but then I find out that they are from but then I find out that they are from but then I find out that they are from Toronto they are not physically located Toronto they are not physically located Toronto they are not physically located in my area but Tik Tok knows that they in my area but Tik Tok knows that they in my area but Tik Tok knows that they are local and I like this happens this are local and I like this happens this are local and I like this happens this happens all the time so this is not happens all the time so this is not happens all the time so this is not guesswork here we're not we're not guesswork here we're not we're not guesswork here we're not we're not projecting like this is how this projecting like this is how this projecting like this is how this algorithm works there is a some sort of algorithm works there is a some sort of algorithm works there is a some sort of intangible local priority in this intangible local priority in this intangible local priority in this discovery algorithm that is not to say discovery algorithm that is not to say discovery algorithm that is not to say that it won't reach people outside of that it won't reach people outside of that it won't reach people outside of your local sphere we know this the the your local sphere we know this the the your local sphere we know this the the entire world is is our oyster now um but entire world is is our oyster now um but entire world is is our oyster now um but there really is uh what seems to be a there really is uh what seems to be a there really is uh what seems to be a predominant local element to this predominant local element to this predominant local element to this discovery algorith algorithm which for discovery algorith algorithm which for discovery algorith algorithm which for churches like you said it is such an churches like you said it is such an churches like you said it is such an advantage to the not just the story advantage to the not just the story advantage to the not just the story we're sharing but what we're asking we're sharing but what we're asking we're sharing but what we're asking people to do which is take it or what people to do which is take it or what people to do which is take it or what we're hoping people to do is to take an we're hoping people to do is to take an we're hoping people to do is to take an except with Jesus if the algorithm is except with Jesus if the algorithm is except with Jesus if the algorithm is prioritizing sharing our content locally prioritizing sharing our content locally prioritizing sharing our content locally that means that the f FKS that it's that means that the f FKS that it's that means that the f FKS that it's reaching have an may have an opportunity reaching have an may have an opportunity reaching have an may have an opportunity to take that next step step with us in to take that next step step with us in to take that next step step with us in person where we live and like like I

person where we live and like like I person where we live and like like I said just a few moments ago you used to said just a few moments ago you used to said just a few moments ago you used to have to pay for that we we have videos have to pay for that we we have videos have to pay for that we we have videos on this channel talking about like on this channel talking about like on this channel talking about like Facebook ad strategies like teaching you Facebook ad strategies like teaching you Facebook ad strategies like teaching you how to do this with money and and how to do this with money and and how to do this with money and and targeting like that was a world we lived targeting like that was a world we lived targeting like that was a world we lived in and it is not the world we live in in and it is not the world we live in in and it is not the world we live in anymore I've shared this story before anymore I've shared this story before anymore I've shared this story before but my own version of this not being a but my own version of this not being a but my own version of this not being a pastor not being stopped in person hey pastor not being stopped in person hey pastor not being stopped in person hey are you local to hear is being on the are you local to hear is being on the are you local to hear is being on the other side when I went to my Dad's 60th other side when I went to my Dad's 60th other side when I went to my Dad's 60th birthday party at the Brazilian birthday party at the Brazilian birthday party at the Brazilian steakhouse and the guy walks up like do steakhouse and the guy walks up like do steakhouse and the guy walks up like do you want more chicken I'm like oh my you want more chicken I'm like oh my you want more chicken I'm like oh my gosh I know you from Tik Tok right oh gosh I know you from Tik Tok right oh gosh I know you from Tik Tok right oh you're a fitness influencer on Tik Tok you're a fitness influencer on Tik Tok you're a fitness influencer on Tik Tok you're Canadian okay yes I would like you're Canadian okay yes I would like you're Canadian okay yes I would like some more pineapple grilled with my some more pineapple grilled with my some more pineapple grilled with my chicken here I like in I like to compare chicken here I like in I like to compare chicken here I like in I like to compare social media now to traditional media in social media now to traditional media in social media now to traditional media in this respect because it helps I think this respect because it helps I think this respect because it helps I think contextualize this for a lot of people I contextualize this for a lot of people I contextualize this for a lot of people I started my professional Church journey started my professional Church journey started my professional Church journey in in 2010 as the media director at a in in 2010 as the media director at a in in 2010 as the media director at a new church plan we did Billboards we did new church plan we did Billboards we did new church plan we did Billboards we did direct mail and we did TV and radio direct mail and we did TV and radio direct mail and we did TV and radio spots and when we would talk as spots and when we would talk as spots and when we would talk as leadership about like how we were leadership about like how we were leadership about like how we were investing in these the the costs were investing in these the the costs were investing in these the the costs were not insignificant and why did we do not insignificant and why did we do not insignificant and why did we do those things we wanted people to know those things we wanted people to know those things we wanted people to know that our church that our church that our church existed so you might see the billboard existed so you might see the billboard existed so you might see the billboard and be like oh there's a new church and be like oh there's a new church and be like oh there's a new church around here okay cool like you might not around here okay cool like you might not around here okay cool like you might not then directly come to church but there's then directly come to church but there's then directly come to church but there's this rule of seven in Market where like this rule of seven in Market where like this rule of seven in Market where like it takes a bunch of different touch it takes a bunch of different touch it takes a bunch of different touch points before people are ready to kind points before people are ready to kind points before people are ready to kind of like take a next step towards your of like take a next step towards your of like take a next step towards your organization or your church and so a lot organization or your church and so a lot organization or your church and so a lot of the times it's like hey people need

of the times it's like hey people need of the times it's like hey people need to know you exist people need to kind of to know you exist people need to kind of to know you exist people need to kind of get a feel for what you're about before get a feel for what you're about before get a feel for what you're about before they're even willing to evaluate if you they're even willing to evaluate if you they're even willing to evaluate if you want to go there right like a new want to go there right like a new want to go there right like a new restaurant comes to town you might see restaurant comes to town you might see restaurant comes to town you might see them on Instagram you might have to like them on Instagram you might have to like them on Instagram you might have to like oh I become aware of them oh I see a oh I become aware of them oh I see a oh I become aware of them oh I see a couple of their specials in a given week couple of their specials in a given week couple of their specials in a given week oh they're doing this meal oh someone oh they're doing this meal oh someone oh they're doing this meal oh someone else mentioned they went there okay all else mentioned they went there okay all else mentioned they went there okay all these touch points are happening now these touch points are happening now these touch points are happening now that that might be the final touch point that that might be the final touch point that that might be the final touch point that gets you to book your own that gets you to book your own that gets you to book your own reservation for date night or whatever reservation for date night or whatever reservation for date night or whatever it might it might it might be social media comes around and in the be social media comes around and in the be social media comes around and in the social graph social graph social graph ERA this doesn't exist in the discovery ERA this doesn't exist in the discovery ERA this doesn't exist in the discovery era distribution is free what we have era distribution is free what we have era distribution is free what we have essentially is Billboards TV and radio essentially is Billboards TV and radio essentially is Billboards TV and radio ads direct mail that are all free where ads direct mail that are all free where ads direct mail that are all free where You' be like yeah I have to design the You' be like yeah I have to design the You' be like yeah I have to design the the graphic for the billboard I have to the graphic for the billboard I have to the graphic for the billboard I have to design the flyer I have to design or design the flyer I have to design or design the flyer I have to design or write up produce the r or TV spot but write up produce the r or TV spot but write up produce the r or TV spot but then like I get to run it for free m and then like I get to run it for free m and then like I get to run it for free m and if it's good more air time mhm if it's if it's good more air time mhm if it's if it's good more air time mhm if it's really good all the air time and then really good all the air time and then really good all the air time and then there's one amazing extra we call this there's one amazing extra we call this there's one amazing extra we call this the fallback in the era of traditional the fallback in the era of traditional the fallback in the era of traditional media if I left a flyer at my neighbor's media if I left a flyer at my neighbor's media if I left a flyer at my neighbor's house two doors down and they didn't get house two doors down and they didn't get house two doors down and they didn't get connected to church my congregation connected to church my congregation connected to church my congregation doesn't benefit from that at all but if doesn't benefit from that at all but if doesn't benefit from that at all but if I publish something on social and it's I publish something on social and it's I publish something on social and it's not a banger post which is kind of how not a banger post which is kind of how not a banger post which is kind of how it goes yeah 95% of them won't be what it goes yeah 95% of them won't be what it goes yeah 95% of them won't be what happens my existing congregation is happens my existing congregation is happens my existing congregation is still served by hearing the promises of still served by hearing the promises of still served by hearing the promises of scripture by being reminded of the scripture by being reminded of the scripture by being reminded of the goodness of God in the 167 hours beyond

goodness of God in the 167 hours beyond goodness of God in the 167 hours beyond Sunday service so then every one of Sunday service so then every one of Sunday service so then every one of these posts is never wasted and the these posts is never wasted and the these posts is never wasted and the distribution is free yeah the reason we distribution is free yeah the reason we distribution is free yeah the reason we harp on this so much is because this era harp on this so much is because this era harp on this so much is because this era of social media is so much better for of social media is so much better for of social media is so much better for creators and I think people miss it creators and I think people miss it creators and I think people miss it because as consumers of social we are because as consumers of social we are because as consumers of social we are nostalgic and miss the days where things nostalgic and miss the days where things nostalgic and miss the days where things were a bit simpler chronological were a bit simpler chronological were a bit simpler chronological algorithms people weren't as polished algorithms people weren't as polished algorithms people weren't as polished you didn't worry about like how you were you didn't worry about like how you were you didn't worry about like how you were posing you were just like hey here's the posing you were just like hey here's the posing you were just like hey here's the food I ate today and it felt a lot more food I ate today and it felt a lot more food I ate today and it felt a lot more underground and new and now it feels underground and new and now it feels underground and new and now it feels like all like it's like it's like a job like all like it's like it's like a job like all like it's like it's like a job almost like to present yourself a almost like to present yourself a almost like to present yourself a certain way on social luckily it is my certain way on social luckily it is my certain way on social luckily it is my job so that makes it easier but for job so that makes it easier but for job so that makes it easier but for creators things are so much better now creators things are so much better now creators things are so much better now and creators specifically as churches and creators specifically as churches and creators specifically as churches because that local component makes a big because that local component makes a big because that local component makes a big deal it's actually more difficult for me deal it's actually more difficult for me deal it's actually more difficult for me because most of our customers are because most of our customers are because most of our customers are American and we live here in Canada and American and we live here in Canada and American and we live here in Canada and so that's actually we're not trying to so that's actually we're not trying to so that's actually we're not trying to reach local no not as much because it's reach local no not as much because it's reach local no not as much because it's just not uh our audience in the biggest just not uh our audience in the biggest just not uh our audience in the biggest way so yeah okay well speaking of way so yeah okay well speaking of way so yeah okay well speaking of Engagement and reach next question have Engagement and reach next question have Engagement and reach next question have you been experiencing issues with reals you been experiencing issues with reals you been experiencing issues with reals engagement and reach yeah so I do think engagement and reach yeah so I do think engagement and reach yeah so I do think I've begun seeing things dip a little I've begun seeing things dip a little I've begun seeing things dip a little bit across the board bit across the board bit across the board I now I I I mentioned this on Instagram I now I I I mentioned this on Instagram I now I I I mentioned this on Instagram and then someone DM me and said we just and then someone DM me and said we just and then someone DM me and said we just had our biggest day ever oh there you go had our biggest day ever oh there you go had our biggest day ever oh there you go and that might be because like they and that might be because like they and that might be because like they haven't been publishing very recently haven't been publishing very recently haven't been publishing very recently and maybe this is and maybe this is and maybe this is Instagram account exactly but the the Instagram account exactly but the the Instagram account exactly but the the simple principle here is that when cheap simple principle here is that when cheap simple principle here is that when cheap property on Prime land exists eventually

property on Prime land exists eventually property on Prime land exists eventually the demand outpaces the supply and the the demand outpaces the supply and the the demand outpaces the supply and the price goes out and this happens in every price goes out and this happens in every price goes out and this happens in every cycle of social cycle of social cycle of social media this happened on Tik Tok new media this happened on Tik Tok new media this happened on Tik Tok new platform comes out people don't know platform comes out people don't know platform comes out people don't know it's valuable land yet some people grab it's valuable land yet some people grab it's valuable land yet some people grab that land up they're like hey it's cheap that land up they're like hey it's cheap that land up they're like hey it's cheap I might as well suddenly the value of I might as well suddenly the value of I might as well suddenly the value of that land increases more people want that land increases more people want that land increases more people want that land more people buy eventually the that land more people buy eventually the that land more people buy eventually the demand goes up and so it's not as easy demand goes up and so it's not as easy demand goes up and so it's not as easy to acquire said property because the to acquire said property because the to acquire said property because the demand is so high you have to publish demand is so high you have to publish demand is so high you have to publish more or you have to publish better or more or you have to publish better or more or you have to publish better or you have to be more patient but the you have to be more patient but the you have to be more patient but the results won't be quite as easy the ROI results won't be quite as easy the ROI results won't be quite as easy the ROI won't be quite as high because the won't be quite as high because the won't be quite as high because the demand has gone up this happened on Tik demand has gone up this happened on Tik demand has gone up this happened on Tik Tok now you don't break through the way Tok now you don't break through the way Tok now you don't break through the way you did a few years ago but then you did a few years ago but then you did a few years ago but then Instagram copied it that was the cheap Instagram copied it that was the cheap Instagram copied it that was the cheap land we all ran there hey free reach land we all ran there hey free reach land we all ran there hey free reach great we love this and the cycle repeats great we love this and the cycle repeats great we love this and the cycle repeats itself on the physical Planet all of itself on the physical Planet all of itself on the physical Planet all of like the continents have people there like the continents have people there like the continents have people there safe for Antarctica which seems safe for Antarctica which seems safe for Antarctica which seems uninhabitable but like we have gone to uninhabitable but like we have gone to uninhabitable but like we have gone to all those places like now there is still all those places like now there is still all those places like now there is still plenty of pockets of the internet that plenty of pockets of the internet that plenty of pockets of the internet that are unexplored and we're kind of seeing are unexplored and we're kind of seeing are unexplored and we're kind of seeing that cycle of uh property demand and that cycle of uh property demand and that cycle of uh property demand and Supply so that's pretty normal um it Supply so that's pretty normal um it Supply so that's pretty normal um it doesn't worry me when I see it it's doesn't worry me when I see it it's doesn't worry me when I see it it's worth kind of lamenting you're like ah worth kind of lamenting you're like ah worth kind of lamenting you're like ah good times it's going to make things a good times it's going to make things a good times it's going to make things a bit more Challen challenging uh but you bit more Challen challenging uh but you bit more Challen challenging uh but you just kind of stay diligent we have this just kind of stay diligent we have this just kind of stay diligent we have this kind of Axiom the base layer of what we kind of Axiom the base layer of what we kind of Axiom the base layer of what we call the Social Ministry Mountain which call the Social Ministry Mountain which call the Social Ministry Mountain which is there to demonstrate how to our is there to demonstrate how to our is there to demonstrate how to our online efforts translate to offline the online efforts translate to offline the online efforts translate to offline the Bas layer is no weeks off I can't

Bas layer is no weeks off I can't Bas layer is no weeks off I can't control how the social platforms shift control how the social platforms shift control how the social platforms shift and change anecdotally I might feel like and change anecdotally I might feel like and change anecdotally I might feel like oh wow reach and and Views are going oh wow reach and and Views are going oh wow reach and and Views are going down that also might just be like oh down that also might just be like oh down that also might just be like oh maybe I'm not as good lately right the maybe I'm not as good lately right the maybe I'm not as good lately right the dopam mean's just not hitting as the way dopam mean's just not hitting as the way dopam mean's just not hitting as the way he used to right or maybe um it's just he used to right or maybe um it's just he used to right or maybe um it's just that time of year I noticed for churches that time of year I noticed for churches that time of year I noticed for churches end of year November December our end of year November December our end of year November December our content never performs quite as well and content never performs quite as well and content never performs quite as well and so I've come to learn that so when I I so I've come to learn that so when I I so I've come to learn that so when I I kind of like plan my content around that kind of like plan my content around that kind of like plan my content around that and if something does bomb this time of and if something does bomb this time of and if something does bomb this time of year I'm not too worried because like year I'm not too worried because like year I'm not too worried because like okay like you probably shouldn't have okay like you probably shouldn't have okay like you probably shouldn't have like prepared one of your best things like prepared one of your best things like prepared one of your best things for when people don't respond for when people don't respond for when people don't respond historically uh so that's also something historically uh so that's also something historically uh so that's also something to be aware of I can't control that I to be aware of I can't control that I to be aware of I can't control that I can control no weeks off I'm going to can control no weeks off I'm going to can control no weeks off I'm going to show up I'm going to publish every show up I'm going to publish every show up I'm going to publish every single week and hey we'll see where single week and hey we'll see where single week and hey we'll see where things go from there and that being said things go from there and that being said things go from there and that being said it's been your biggest year on Instagram it's been your biggest year on Instagram it's been your biggest year on Instagram uh by volume it uh by volume it uh by volume it during your 10 years on the platform during your 10 years on the platform during your 10 years on the platform right you've grown by over 40,000 right you've grown by over 40,000 right you've grown by over 40,000 followers this year we we've more than followers this year we we've more than followers this year we we've more than doubled right in one year yeah yeah so doubled right in one year yeah yeah so doubled right in one year yeah yeah so well you've grown an Instagram account well you've grown an Instagram account well you've grown an Instagram account Brady the next question what's been the Brady the next question what's been the Brady the next question what's been the most influential thing to help you grow most influential thing to help you grow most influential thing to help you grow as a business yeah the question is uh as a business yeah the question is uh as a business yeah the question is uh really easy to answer and that is really easy to answer and that is really easy to answer and that is content creation and building trust I content creation and building trust I content creation and building trust I we're working on the new PR Church tools we're working on the new PR Church tools we're working on the new PR Church tools website right now and you really liked website right now and you really liked website right now and you really liked how we how we how we phrased the paragraph around like our phrased the paragraph around like our phrased the paragraph around like our products so on the pro Church tools products so on the pro Church tools products so on the pro Church tools website you say hey what products do we website you say hey what products do we website you say hey what products do we offer and well you tell me like what you offer and well you tell me like what you offer and well you tell me like what you liked about that I've been here for liked about that I've been here for liked about that I've been here for seven years okay when I joined the

seven years okay when I joined the seven years okay when I joined the company um it was right when nucleus was company um it was right when nucleus was company um it was right when nucleus was born I was I I joined at as we were born I was I I joined at as we were born I was I I joined at as we were launching nucleus and so like our first launching nucleus and so like our first launching nucleus and so like our first software product previous to that you software product previous to that you software product previous to that you had sold um you know Pro church handbook had sold um you know Pro church handbook had sold um you know Pro church handbook pro video announcements uh Pro Church pro video announcements uh Pro Church pro video announcements uh Pro Church Academy but most most of the public Academy but most most of the public Academy but most most of the public facing image of pro Church tools was facing image of pro Church tools was facing image of pro Church tools was free content and when I when I I was a free content and when I when I I was a free content and when I when I I was a consumer of that content before I joined consumer of that content before I joined consumer of that content before I joined when I got to know you and I started when I got to know you and I started when I got to know you and I started working here I was so as a person as an working here I was so as a person as an working here I was so as a person as an employee as a pastor I was so um employee as a pastor I was so um employee as a pastor I was so um thrilled that most of our energy went thrilled that most of our energy went thrilled that most of our energy went into creating free content that we just into creating free content that we just into creating free content that we just gave away that was so I I always thought gave away that was so I I always thought gave away that was so I I always thought that was the coolest thing ever and and that was the coolest thing ever and and that was the coolest thing ever and and we sell more stuff now than we ever have we sell more stuff now than we ever have we sell more stuff now than we ever have like more software more more products like more software more more products like more software more more products and but our free cont content this is a and but our free cont content this is a and but our free cont content this is a great example this podcast our blog um great example this podcast our blog um great example this podcast our blog um all the resources that you create and all the resources that you create and all the resources that you create and and hand out and email to our user base and hand out and email to our user base and hand out and email to our user base all the time it's still our free content all the time it's still our free content all the time it's still our free content is still the Cornerstone of who we are is still the Cornerstone of who we are is still the Cornerstone of who we are and what we do and why we do and on our and what we do and why we do and on our and what we do and why we do and on our new website it is so explicitly stated new website it is so explicitly stated new website it is so explicitly stated it says our company makes money by it says our company makes money by it says our company makes money by selling this piece of software and selling this piece of software and selling this piece of software and helping churches one-on-one but what helping churches one-on-one but what helping churches one-on-one but what what our company is built on is all of what our company is built on is all of what our company is built on is all of this free content and I just I'm so so this free content and I just I'm so so this free content and I just I'm so so glad that that is still true um and so glad that that is still true um and so glad that that is still true um and so explicitly stated it's like yeah we're a explicitly stated it's like yeah we're a explicitly stated it's like yeah we're a company like we got to we got to pay our company like we got to we got to pay our company like we got to we got to pay our bills we have to pay our employees we bills we have to pay our employees we bills we have to pay our employees we have to make money somehow and so we have to make money somehow and so we have to make money somehow and so we sell this piece of software that sell this piece of software that sell this piece of software that fulfills a lot of the things we talk fulfills a lot of the things we talk fulfills a lot of the things we talk about in our free content um but we're

about in our free content um but we're about in our free content um but we're still more focused than ever on creating still more focused than ever on creating still more focused than ever on creating and producing and delivering high and producing and delivering high and producing and delivering high quality free content that that in my quality free content that that in my quality free content that that in my estimation is the Cornerstone of what we estimation is the Cornerstone of what we estimation is the Cornerstone of what we do and that just really excites me so to do and that just really excites me so to do and that just really excites me so to see it so explicitly stated was like oh see it so explicitly stated was like oh see it so explicitly stated was like oh yeah like I'm this pumps me up and it's yeah like I'm this pumps me up and it's yeah like I'm this pumps me up and it's that content builds trust and builds that content builds trust and builds that content builds trust and builds Affinity Builds an audience from scratch Affinity Builds an audience from scratch Affinity Builds an audience from scratch you know we're 10 years in and so it's you know we're 10 years in and so it's you know we're 10 years in and so it's easy to think like oh yeah like it's easy to think like oh yeah like it's easy to think like oh yeah like it's easy to say that now like 10 years ago I easy to say that now like 10 years ago I easy to say that now like 10 years ago I was just and still am just like a kid in was just and still am just like a kid in was just and still am just like a kid in my office which was also my living room my office which was also my living room my office which was also my living room at the time and I was like I remember at the time and I was like I remember at the time and I was like I remember one of the blog posts I wrote I was like one of the blog posts I wrote I was like one of the blog posts I wrote I was like the best three songs off of Hill songs the best three songs off of Hill songs the best three songs off of Hill songs Cornerstone number one cornerstone we're Cornerstone number one cornerstone we're Cornerstone number one cornerstone we're literally still doing that we just did a literally still doing that we just did a literally still doing that we just did a draft I don't know what you're talking draft I don't know what you're talking draft I don't know what you're talking about that was Hill song United uh uh about that was Hill song United uh uh about that was Hill song United uh uh yeah no that's fair that's fair jeez so yeah no that's fair that's fair jeez so yeah no that's fair that's fair jeez so uh you know sometimes people ask what uh you know sometimes people ask what uh you know sometimes people ask what would you do if you had to start all would you do if you had to start all would you do if you had to start all over again and I always say there's over again and I always say there's over again and I always say there's three things that I point to to our three things that I point to to our three things that I point to to our professional success there's hard work professional success there's hard work professional success there's hard work so effort there's skill and there's so effort there's skill and there's so effort there's skill and there's timing the first two you can control the timing the first two you can control the timing the first two you can control the final one you can't and the benefit of final one you can't and the benefit of final one you can't and the benefit of starting when we started is that we in starting when we started is that we in starting when we started is that we in 200 14 when the company was incorporated 200 14 when the company was incorporated 200 14 when the company was incorporated we were around for a couple years before we were around for a couple years before we were around for a couple years before that no one was really talking about that no one was really talking about that no one was really talking about church social media wow what a great church social media wow what a great church social media wow what a great time to get on sure but also no one was time to get on sure but also no one was time to get on sure but also no one was talking about it because there was no talking about it because there was no talking about it because there was no money in it there's like church digital money in it there's like church digital money in it there's like church digital like that wasn't a thing that people like that wasn't a thing that people like that wasn't a thing that people were spending on there was no budget

were spending on there was no budget were spending on there was no budget there so the only reason nobody was we there so the only reason nobody was we there so the only reason nobody was we were the only ones talking about it was were the only ones talking about it was were the only ones talking about it was because nobody cared about it yet but I because nobody cared about it yet but I because nobody cared about it yet but I could see like where things were headed could see like where things were headed could see like where things were headed and so I was like okay we should start and so I was like okay we should start and so I was like okay we should start talking about this now and then as talking about this now and then as talking about this now and then as people began looking for it we were like people began looking for it we were like people began looking for it we were like one of the only things there so that's one of the only things there so that's one of the only things there so that's the timing piece precisely but building the timing piece precisely but building the timing piece precisely but building trust building an affinity with people trust building an affinity with people trust building an affinity with people is what gives us the optionality to do is what gives us the optionality to do is what gives us the optionality to do everything we launched software seven everything we launched software seven everything we launched software seven years ago and Alex got a job because a years ago and Alex got a job because a years ago and Alex got a job because a thousand churches signed up in the first thousand churches signed up in the first thousand churches signed up in the first month we had never built software before month we had never built software before month we had never built software before why did they put their trust in us why did they put their trust in us why did they put their trust in us because we had built trust with them by because we had built trust with them by because we had built trust with them by first giving and then they were willing first giving and then they were willing first giving and then they were willing to give back and here we are you know 7 to give back and here we are you know 7 to give back and here we are you know 7 years later building this software plat years later building this software plat years later building this software plat platform you know 3,000 is on the platform you know 3,000 is on the platform you know 3,000 is on the platform you know our first ever platform you know our first ever platform you know our first ever customer with video announcements still customer with video announcements still customer with video announcements still uses our stuff today which is like so uses our stuff today which is like so uses our stuff today which is like so cool like more than 10 years ago he was cool like more than 10 years ago he was cool like more than 10 years ago he was the first person to put his credit card the first person to put his credit card the first person to put his credit card on the internet and give our company on the internet and give our company on the internet and give our company money and he still uses you know that money and he still uses you know that money and he still uses you know that product that he paid for is now defun so product that he paid for is now defun so product that he paid for is now defun so he still uses nucleus today which is he still uses nucleus today which is he still uses nucleus today which is like really really cool and so it all like really really cool and so it all like really really cool and so it all comes down to trust and attention and we comes down to trust and attention and we comes down to trust and attention and we build that with the content that we build that with the content that we build that with the content that we create for free that is worth listening create for free that is worth listening create for free that is worth listening to presumably and we're going to keep to presumably and we're going to keep to presumably and we're going to keep doing that you know what's funny as doing that you know what's funny as doing that you know what's funny as you're saying that I realize that this you're saying that I realize that this you're saying that I realize that this is the same counsel that I give to folks is the same counsel that I give to folks is the same counsel that I give to folks when I do like consultations in the when I do like consultations in the when I do like consultations in the coffee space so for our listeners who coffee space so for our listeners who coffee space so for our listeners who don't know I used to own a mobile Cafe don't know I used to own a mobile Cafe don't know I used to own a mobile Cafe it was pretty sweet it's a it was a it was pretty sweet it's a it was a it was pretty sweet it's a it was a coffee trailer and but we didn't start coffee trailer and but we didn't start coffee trailer and but we didn't start as a coffee trailer we started for two

as a coffee trailer we started for two as a coffee trailer we started for two years before that just like doing popups years before that just like doing popups years before that just like doing popups on this really heavy like solid wood on this really heavy like solid wood on this really heavy like solid wood picnic table under like a popup tent and picnic table under like a popup tent and picnic table under like a popup tent and when folks jump on these calls with me when folks jump on these calls with me when folks jump on these calls with me and ask me like Hey how do I start a and ask me like Hey how do I start a and ask me like Hey how do I start a mobile Cafe and I say well don't I say mobile Cafe and I say well don't I say mobile Cafe and I say well don't I say like get a table and a tent and find a like get a table and a tent and find a like get a table and a tent and find a corner find a community and build trust corner find a community and build trust corner find a community and build trust over time so that when because people over time so that when because people over time so that when because people always ask like what's it cost to build always ask like what's it cost to build always ask like what's it cost to build a coffee tree and I tell them they're a coffee tree and I tell them they're a coffee tree and I tell them they're like oh I don't have that money I'm like like oh I don't have that money I'm like like oh I don't have that money I'm like yeah I know you don't like most people yeah I know you don't like most people yeah I know you don't like most people don't and so at some point you're going don't and so at some point you're going don't and so at some point you're going to have to you're going to have to ask to have to you're going to have to ask to have to you're going to have to ask either the bank your mom or your either the bank your mom or your either the bank your mom or your community to show up for you and invest community to show up for you and invest community to show up for you and invest in your investment when you go to build in your investment when you go to build in your investment when you go to build a coffee trailer I say if you come out a coffee trailer I say if you come out a coffee trailer I say if you come out if you just go and and drop you know 100 if you just go and and drop you know 100 if you just go and and drop you know 100 Grand on a coffeee trailer and expect Grand on a coffeee trailer and expect Grand on a coffeee trailer and expect people to show up for you to repay that people to show up for you to repay that people to show up for you to repay that investment you're going to have a hard investment you're going to have a hard investment you're going to have a hard time but if you build that Community time but if you build that Community time but if you build that Community First by meeting them where they're at First by meeting them where they're at First by meeting them where they're at Brewing them coffee on a table under a Brewing them coffee on a table under a Brewing them coffee on a table under a tent when you tent when you tent when you do go to build that trailer or open your do go to build that trailer or open your do go to build that trailer or open your Cafe you are going to have a community Cafe you are going to have a community Cafe you are going to have a community people who of people who are going to people who of people who are going to people who of people who are going to show up for you and that's how it worked show up for you and that's how it worked show up for you and that's how it worked for us when we opened our trailer we for us when we opened our trailer we for us when we opened our trailer we didn't have slow days because we weren't didn't have slow days because we weren't didn't have slow days because we weren't new people on the Block we had build new people on the Block we had build new people on the Block we had build community over time and so when we community over time and so when we community over time and so when we decided to invest people showed up for decided to invest people showed up for decided to invest people showed up for us and that's that's analogous to how us and that's that's analogous to how us and that's that's analogous to how people showed up for nucleus you know people showed up for nucleus you know people showed up for nucleus you know you had for years invested in churches you had for years invested in churches you had for years invested in churches by giving this free content so that when by giving this free content so that when by giving this free content so that when it came time for you to have an Ask hey it came time for you to have an Ask hey it came time for you to have an Ask hey I need you to invest in us because we I need you to invest in us because we I need you to invest in us because we want to build this thing a thousand want to build this thing a thousand want to build this thing a thousand people showed up but if you come out of people showed up but if you come out of people showed up but if you come out of the gate Swinging with no social trust

the gate Swinging with no social trust the gate Swinging with no social trust and just saying hey uh I need your money and just saying hey uh I need your money and just saying hey uh I need your money for this product you're just not going for this product you're just not going for this product you're just not going to have that kind of success yeah and I to have that kind of success yeah and I to have that kind of success yeah and I understand that people are like wait so understand that people are like wait so understand that people are like wait so like I have to do all this with no like I have to do all this with no like I have to do all this with no guarantee of return and no immediate guarantee of return and no immediate guarantee of return and no immediate return like yeah that's why it works return like yeah that's why it works return like yeah that's why it works because like it's so unusual and this is because like it's so unusual and this is because like it's so unusual and this is where the timing aspect comes in as well where the timing aspect comes in as well where the timing aspect comes in as well I was 21 years old 21 and I had no money I was 21 years old 21 and I had no money I was 21 years old 21 and I had no money and I was newly married but we weren't and I was newly married but we weren't and I was newly married but we weren't risking like the livelihood of our risking like the livelihood of our risking like the livelihood of our family cuz like I didn't make any money family cuz like I didn't make any money family cuz like I didn't make any money anyway on the other side if you are 31 anyway on the other side if you are 31 anyway on the other side if you are 31 you might have some money saved away oh you might have some money saved away oh you might have some money saved away oh you know what we have worked hard we've you know what we have worked hard we've you know what we have worked hard we've put away this money and now this gives put away this money and now this gives put away this money and now this gives us a chance to like take a risk on us a chance to like take a risk on us a chance to like take a risk on something so you would have something to something so you would have something to something so you would have something to fall back on the way that we did it so I fall back on the way that we did it so I fall back on the way that we did it so I had to put everything into it if we lost had to put everything into it if we lost had to put everything into it if we lost great we were in the hole but like we great we were in the hole but like we great we were in the hole but like we also had nothing to like oh we lost this also had nothing to like oh we lost this also had nothing to like oh we lost this well we didn't really have much anymore well we didn't really have much anymore well we didn't really have much anymore yeah we're more in the red than we were yeah we're more in the red than we were yeah we're more in the red than we were before like you know okay it's all it's before like you know okay it's all it's before like you know okay it's all it's all red yeah so uh yeah time attention all red yeah so uh yeah time attention all red yeah so uh yeah time attention trust it's what it's about speaking of trust it's what it's about speaking of trust it's what it's about speaking of coffee the next uh question comes in for coffee the next uh question comes in for coffee the next uh question comes in for me oh I got it what is Alex's current me oh I got it what is Alex's current me oh I got it what is Alex's current favorite coffee brewer oh welcome to the favorite coffee brewer oh welcome to the favorite coffee brewer oh welcome to the Coffee corner with dark gross Daddy Coffee corner with dark gross Daddy Coffee corner with dark gross Daddy um I um I um I am I am a seasonal person I eat am I am a seasonal person I eat am I am a seasonal person I eat seasonally I drink seasonally I drink seasonally I drink seasonally um I listen to music seasonally um I listen to music seasonally um I listen to music seasonally and when it comes to Coffee seasonally and when it comes to Coffee seasonally and when it comes to Coffee Brewers I I am seasonal with those as Brewers I I am seasonal with those as Brewers I I am seasonal with those as well really yeah it's not informed by well really yeah it's not informed by well really yeah it's not informed by like the weather or anything it's just I

like the weather or anything it's just I like the weather or anything it's just I have so many coffee Brewers that instead have so many coffee Brewers that instead have so many coffee Brewers that instead of instead of just like switching every of instead of just like switching every of instead of just like switching every other day I will spend an elongated other day I will spend an elongated other day I will spend an elongated period of time with run with one Brewer period of time with run with one Brewer period of time with run with one Brewer so like for a long time it was the so like for a long time it was the so like for a long time it was the origami dripper um I was brewing with origami dripper um I was brewing with origami dripper um I was brewing with that every day like four times a day I that every day like four times a day I that every day like four times a day I was brewing with that and exclusively was brewing with that and exclusively was brewing with that and exclusively that um unless I wanted an iced coffee I that um unless I wanted an iced coffee I that um unless I wanted an iced coffee I would bust out the a press lately I'm in would bust out the a press lately I'm in would bust out the a press lately I'm in a season of using the Stag X Brewer so a season of using the Stag X Brewer so a season of using the Stag X Brewer so it's from fellow it's a flat bottom it's from fellow it's a flat bottom it's from fellow it's a flat bottom dripper it's pretty small and I prefer dripper it's pretty small and I prefer dripper it's pretty small and I prefer small doses like 13 grams of coffee so small doses like 13 grams of coffee so small doses like 13 grams of coffee so I'm using that every morning but I have I'm using that every morning but I have I'm using that every morning but I have to admit I have automated my coffee to admit I have automated my coffee to admit I have automated my coffee process a little bit process a little bit process a little bit and sounds like you sold out well there and sounds like you sold out well there and sounds like you sold out well there is a little bit of Shame associated with is a little bit of Shame associated with is a little bit of Shame associated with this I think at first because like my this I think at first because like my this I think at first because like my Persona online is bring coffee manually Persona online is bring coffee manually Persona online is bring coffee manually by by hand I used to brew four cups a by by hand I used to brew four cups a by by hand I used to brew four cups a day by hand five cups I'm brewing for my day by hand five cups I'm brewing for my day by hand five cups I'm brewing for my wife wow and then for anyone with kids wife wow and then for anyone with kids wife wow and then for anyone with kids like you just know they disrupt a lot like you just know they disrupt a lot like you just know they disrupt a lot like a lot of things like a lot of things like a lot of things and I have a really nice like automated and I have a really nice like automated and I have a really nice like automated coffee brewer at home it's called the coffee brewer at home it's called the coffee brewer at home it's called the ratio 6 we have one here called the ratio 6 we have one here called the ratio 6 we have one here called the ratio eight just a big brother and I ratio eight just a big brother and I ratio eight just a big brother and I I would use that when we like I would use that when we like I would use that when we like entertained multiple guests it's an easy entertained multiple guests it's an easy entertained multiple guests it's an easy way to make a lot of way to make a lot of way to make a lot of coffee but we were just in a season coffee but we were just in a season coffee but we were just in a season where we were not sleeping much and in where we were not sleeping much and in where we were not sleeping much and in the morning I just could not get up like the morning I just could not get up like the morning I just could not get up like mentally or physically to make a mentally or physically to make a mentally or physically to make a pourover or never mind make two M and so pourover or never mind make two M and so pourover or never mind make two M and so I started using the ratio 6 every I started using the ratio 6 every I started using the ratio 6 every morning and it has just been such a morning and it has just been such a morning and it has just been such a great change of pace I've probably been great change of pace I've probably been great change of pace I've probably been brewing my first cup of coffee on the

brewing my first cup of coffee on the brewing my first cup of coffee on the ratio 6 for like a year now and now like ratio 6 for like a year now and now like ratio 6 for like a year now and now like we've just welcomed our second child to we've just welcomed our second child to we've just welcomed our second child to the world so so you might enter another the world so so you might enter another the world so so you might enter another season of no sleep no sleep and I might season of no sleep no sleep and I might season of no sleep no sleep and I might just switch entirely to automated coffee just switch entirely to automated coffee just switch entirely to automated coffee I don't know what my future holds um but I don't know what my future holds um but I don't know what my future holds um but yeah I'm using the ratio six so I I do a yeah I'm using the ratio six so I I do a yeah I'm using the ratio six so I I do a double dose like one cup for me one cup double dose like one cup for me one cup double dose like one cup for me one cup for Rebecca in the morning and then I do for Rebecca in the morning and then I do for Rebecca in the morning and then I do like manual pour-overs after that for like manual pour-overs after that for like manual pour-overs after that for the rest of my coffees of the day but the rest of my coffees of the day but the rest of my coffees of the day but yeah the first two cups are the ratio yeah the first two cups are the ratio yeah the first two cups are the ratio six and I'm loving it double dose six and I'm loving it double dose six and I'm loving it double dose remember when we used to have a daily remember when we used to have a daily remember when we used to have a daily dose yeah wow that's a dose yeah wow that's a dose yeah wow that's a throwback so that's my favorite coffee throwback so that's my favorite coffee throwback so that's my favorite coffee brewer uh how are you brewing your brewer uh how are you brewing your brewer uh how are you brewing your coffee is it still on the stress machine coffee is it still on the stress machine coffee is it still on the stress machine Americano and in the Breville just one Americano and in the Breville just one Americano and in the Breville just one one a day yeah yep 5:00 a.m. let's go one a day yeah yep 5:00 a.m. let's go one a day yeah yep 5:00 a.m. let's go although I've also been in a season of although I've also been in a season of although I've also been in a season of no sleep and turns out that like my uh no sleep and turns out that like my uh no sleep and turns out that like my uh my output in life is just narrowly works my output in life is just narrowly works my output in life is just narrowly works because I have just such good sleep because I have just such good sleep because I have just such good sleep that's got disrupted and like I get to that's got disrupted and like I get to that's got disrupted and like I get to the end of the day I'm like oh I've died the end of the day I'm like oh I've died the end of the day I'm like oh I've died I'm dead and then suddenly I'm like huh I'm dead and then suddenly I'm like huh I'm dead and then suddenly I'm like huh am I not able to like do everything am I not able to like do everything am I not able to like do everything perfectly all the time without sleep perfectly all the time without sleep perfectly all the time without sleep evidently yes the sun sets at 4:00 now evidently yes the sun sets at 4:00 now evidently yes the sun sets at 4:00 now too so that doesn't help I was in bed too so that doesn't help I was in bed too so that doesn't help I was in bed the other day at 6:52 yeah and that's the other day at 6:52 yeah and that's the other day at 6:52 yeah and that's like that's what time the Earth is like that's what time the Earth is like that's what time the Earth is saying to go to bed right like you might saying to go to bed right like you might saying to go to bed right like you might think I'm crazy but look outside the sun think I'm crazy but look outside the sun think I'm crazy but look outside the sun has been set for 2 hours of course I'm has been set for 2 hours of course I'm has been set for 2 hours of course I'm going to going to going to bed hey Brady I'm the youth pastor of a bed hey Brady I'm the youth pastor of a bed hey Brady I'm the youth pastor of a 500 member Church in harez Mexico I was 500 member Church in harez Mexico I was 500 member Church in harez Mexico I was just assigned to lead our social media

just assigned to lead our social media just assigned to lead our social media strategy as well but I don't know where strategy as well but I don't know where strategy as well but I don't know where to begin what do you recommend for me to to begin what do you recommend for me to to begin what do you recommend for me to do I have followed you for some time and do I have followed you for some time and do I have followed you for some time and I know that you are the man in social I know that you are the man in social I know that you are the man in social media well I appreciate the support I media well I appreciate the support I media well I appreciate the support I would point you to the church social would point you to the church social would point you to the church social media master class on YouTube We media master class on YouTube We media master class on YouTube We published basically all of my thoughts published basically all of my thoughts published basically all of my thoughts it's an hour long on YouTube right talk it's an hour long on YouTube right talk it's an hour long on YouTube right talk about our free content this is what I'm about our free content this is what I'm about our free content this is what I'm saying right I would sell this course if saying right I would sell this course if saying right I would sell this course if I was a normal if we if we didn't Norm I was a normal if we if we didn't Norm I was a normal if we if we didn't Norm normal me most people do content to normal me most people do content to normal me most people do content to monetize content because it is not easy monetize content because it is not easy monetize content because it is not easy to be a full-time content creator that to be a full-time content creator that to be a full-time content creator that also runs a software company that also also runs a software company that also also runs a software company that also runs an agency as I just told you runs an agency as I just told you runs an agency as I just told you apparently I can't do it anymore either apparently I can't do it anymore either apparently I can't do it anymore either if I don't get enough sleep so what if I don't get enough sleep so what if I don't get enough sleep so what normally happens is you have content normally happens is you have content normally happens is you have content that monetizes into even better content that monetizes into even better content that monetizes into even better content our approach is you want to pay for us our approach is you want to pay for us our approach is you want to pay for us to work with you one-on-one great social to work with you one-on-one great social to work with you one-on-one great social sermons.com you want to use our software sermons.com you want to use our software sermons.com you want to use our software great nucleus. church everything that we great nucleus. church everything that we great nucleus. church everything that we give away on the content is the best it give away on the content is the best it give away on the content is the best it is that we have to offer yeah we're not is that we have to offer yeah we're not is that we have to offer yeah we're not holding anything back case in point the holding anything back case in point the holding anything back case in point the 49 minute social media masterclass for 49 minute social media masterclass for 49 minute social media masterclass for churches on YouTube just search Church churches on YouTube just search Church churches on YouTube just search Church Social Media Master you'll find it there Social Media Master you'll find it there Social Media Master you'll find it there it's the best placees T's got at all I it's the best placees T's got at all I it's the best placees T's got at all I was so thoroughly impressed by that was so thoroughly impressed by that was so thoroughly impressed by that piece of content oh really yeah thank piece of content oh really yeah thank piece of content oh really yeah thank you yeah you know the editor also was you yeah you know the editor also was you yeah you know the editor also was like man this was like some of your best like man this was like some of your best like man this was like some of your best stuff and I was like wow I we must have stuff and I was like wow I we must have stuff and I was like wow I we must have really done something good here you sure really done something good here you sure really done something good here you sure you want to give this away you want to you want to give this away you want to you want to give this away you want to put this on YouTube put this on YouTube put this on YouTube $97 okay I need answers from you for $97 okay I need answers from you for $97 okay I need answers from you for these four albums are you ready number these four albums are you ready number these four albums are you ready number one your favorite album of all time

one your favorite album of all time one your favorite album of all time number two the album you're most number two the album you're most number two the album you're most sentimental about which can be hard to sentimental about which can be hard to sentimental about which can be hard to Define so maybe we'll talk about that Define so maybe we'll talk about that Define so maybe we'll talk about that number three the first album that you number three the first album that you number three the first album that you loved and number four the album you fell loved and number four the album you fell loved and number four the album you fell in love with most recently okay you and in love with most recently okay you and in love with most recently okay you and it should be it should be stated because it should be it should be stated because it should be it should be stated because we talked about this in the office you we talked about this in the office you we talked about this in the office you weren't here oh you can imagine how weren't here oh you can imagine how weren't here oh you can imagine how Tristan responded to this question like Tristan responded to this question like Tristan responded to this question like melted the floor and was like I'll have melted the floor and was like I'll have melted the floor and was like I'll have to take a week off almost like literally to take a week off almost like literally to take a week off almost like literally almost could not continue and I had to almost could not continue and I had to almost could not continue and I had to like I had to talk him down I'm like like I had to talk him down I'm like like I had to talk him down I'm like Tristan like we're not holding you to Tristan like we're not holding you to Tristan like we're not holding you to this this you're not going to purger this this you're not going to purger this this you're not going to purger yourself not this is not getting yourself not this is not getting yourself not this is not getting inscribed on your on your Tombstone like inscribed on your on your Tombstone like inscribed on your on your Tombstone like it's okay we're just talking about music it's okay we're just talking about music it's okay we're just talking about music now to his credit if the questions were now to his credit if the questions were now to his credit if the questions were songs like your favorite song of all songs like your favorite song of all songs like your favorite song of all time but that's not even a question that time but that's not even a question that time but that's not even a question that can be exactly I'd have no way to answer can be exactly I'd have no way to answer can be exactly I'd have no way to answer that so I it just should be said to that so I it just should be said to that so I it just should be said to disclaimer we are not held to these disclaimer we are not held to these disclaimer we are not held to these opinions these are how we feel right now opinions these are how we feel right now opinions these are how we feel right now it's just a feeling it's not it's just a feeling it's not it's just a feeling it's not empirical and for the first one your empirical and for the first one your empirical and for the first one your favorite album of all time it's an favorite album of all time it's an favorite album of all time it's an impossible question but I can't believe impossible question but I can't believe impossible question but I can't believe you chose this it was the first one that you chose this it was the first one that you chose this it was the first one that came up in my mind that's how I answered came up in my mind that's how I answered came up in my mind that's how I answered a lot of these questions was oh what's a lot of these questions was oh what's a lot of these questions was oh what's the first one that comes to my mind sure the first one that comes to my mind sure the first one that comes to my mind sure and this one has been one of the most and this one has been one of the most and this one has been one of the most meaningful records to me like on a yeah meaningful records to me like on a yeah meaningful records to me like on a yeah I just that that word like on a meaning I just that that word like on a meaning I just that that word like on a meaning level and it's Zeal by King's level and it's Zeal by King's level and it's Zeal by King's Kaleidoscope this is becoming that's the Kaleidoscope this is becoming that's the Kaleidoscope this is becoming that's the name of their first record uh becoming

name of their first record uh becoming name of their first record uh becoming who we are that's it right uh that to me who we are that's it right uh that to me who we are that's it right uh that to me I have always loved a lot more than Zeal I have always loved a lot more than Zeal I have always loved a lot more than Zeal and it's one of my favorite records of and it's one of my favorite records of and it's one of my favorite records of all time I think it's so Superior to all time I think it's so Superior to all time I think it's so Superior to Zeal which is why I'm actually glad to Zeal which is why I'm actually glad to Zeal which is why I'm actually glad to see this as your favorite album of all see this as your favorite album of all see this as your favorite album of all time because that just points to how time because that just points to how time because that just points to how music speaks to us all differently I we music speaks to us all differently I we music speaks to us all differently I we never talked uh about the kings's K never talked uh about the kings's K never talked uh about the kings's K concert that rebecc and I just went to concert that rebecc and I just went to concert that rebecc and I just went to oh in Pittsburgh they play they called oh in Pittsburgh they play they called oh in Pittsburgh they play they called it the Kings Kaleidoscope tour so it it the Kings Kaleidoscope tour so it it the Kings Kaleidoscope tour so it wasn't they're not just touring their wasn't they're not just touring their wasn't they're not just touring their two latest records it's like the whole two latest records it's like the whole two latest records it's like the whole thing oh the eras tour okay basic thing oh the eras tour okay basic thing oh the eras tour okay basic basically and so there was like all basically and so there was like all basically and so there was like all sorts of mashups and like they would do sorts of mashups and like they would do sorts of mashups and like they would do a hook or a verse or a course and a a hook or a verse or a course and a a hook or a verse or a course and a bridge of a song here but like not play bridge of a song here but like not play bridge of a song here but like not play the whole song which was great because the whole song which was great because the whole song which was great because you got like their whole catalog and you got like their whole catalog and you got like their whole catalog and they played Defender its an entirety it they played Defender its an entirety it they played Defender its an entirety it was like everyone came out of the was like everyone came out of the was like everyone came out of the Woodworks on that song and was singing Woodworks on that song and was singing Woodworks on that song and was singing the top of their LS it was pretty the top of their LS it was pretty the top of their LS it was pretty awesome so for my favorite album of all awesome so for my favorite album of all awesome so for my favorite album of all time I'll have to Credit One Tristan time I'll have to Credit One Tristan time I'll have to Credit One Tristan purad even in his purad even in his purad even in his ashes ashes ashes as he MNS his choices uh nooor cannot be as he MNS his choices uh nooor cannot be as he MNS his choices uh nooor cannot be whatsoever what I love about this album whatsoever what I love about this album whatsoever what I love about this album is it's a tight 35 men's no skips you is it's a tight 35 men's no skips you is it's a tight 35 men's no skips you know for your favorite album of all time know for your favorite album of all time know for your favorite album of all time I feel like it has to be a no skip yeah I feel like it has to be a no skip yeah I feel like it has to be a no skip yeah and I only have I have an Ever notee of and I only have I have an Ever notee of and I only have I have an Ever notee of like my no skips albums and there's like like my no skips albums and there's like like my no skips albums and there's like six so like already I'm working with six so like already I'm working with six so like already I'm working with like a small number uh and this album like a small number uh and this album like a small number uh and this album you know speaking of seasonal listing you know speaking of seasonal listing you know speaking of seasonal listing this is an ainal album you know I I this is an ainal album you know I I this is an ainal album you know I I start seeing that sun a little bit lower

start seeing that sun a little bit lower start seeing that sun a little bit lower to the Horizon you get that nice Cris to the Horizon you get that nice Cris to the Horizon you get that nice Cris spe fall air and this album gets played spe fall air and this album gets played spe fall air and this album gets played on a walk and I uh and I love it it's so on a walk and I uh and I love it it's so on a walk and I uh and I love it it's so good well speaking about feelings how do good well speaking about feelings how do good well speaking about feelings how do you to to the next question how do you you to to the next question how do you you to to the next question how do you define sentimental the album you're most define sentimental the album you're most define sentimental the album you're most sentimental about so I think there has sentimental about so I think there has sentimental about so I think there has to be a certain amount of like time to be a certain amount of like time to be a certain amount of like time between this and when you were first between this and when you were first between this and when you were first introduced to it that's one objective introduced to it that's one objective introduced to it that's one objective measure right so the one that I chose measure right so the one that I chose measure right so the one that I chose everlow by May that's 10 years at least everlow by May that's 10 years at least everlow by May that's 10 years at least like 10 years plus and then I also think like 10 years plus and then I also think like 10 years plus and then I also think about like what is your visceral about like what is your visceral about like what is your visceral reaction ction when you hear this music reaction ction when you hear this music reaction ction when you hear this music right like when this needle right like when this needle right like when this needle drops depending on what's going on like drops depending on what's going on like drops depending on what's going on like what are you responding to like if I what are you responding to like if I what are you responding to like if I hear this anywhere right and it's a hear this anywhere right and it's a hear this anywhere right and it's a concept album so what's also cool about concept album so what's also cool about concept album so what's also cool about this is it's not like you hear a song this is it's not like you hear a song this is it's not like you hear a song and you're like oh that's a great song and you're like oh that's a great song and you're like oh that's a great song on this record you hear a song and you on this record you hear a song and you on this record you hear a song and you go oh we're doing this for the next hour go oh we're doing this for the next hour go oh we're doing this for the next hour right like stop right like stop right like stop everything you your thoughts on how you everything you your thoughts on how you everything you your thoughts on how you measure it I think I think the the time measure it I think I think the the time measure it I think I think the the time bit is really important like and it's bit is really important like and it's bit is really important like and it's hard to quantify but like there has to hard to quantify but like there has to hard to quantify but like there has to be some measure of distance from like be some measure of distance from like be some measure of distance from like like when you when you encountered it or like when you when you encountered it or like when you when you encountered it or when it was so meaningful to you and when it was so meaningful to you and when it was so meaningful to you and some measure of distance to like where some measure of distance to like where some measure of distance to like where we are now trying to answer this we are now trying to answer this we are now trying to answer this question so I I assume for a lot of question so I I assume for a lot of question so I I assume for a lot of folks listening who grew up in church folks listening who grew up in church folks listening who grew up in church like when you think about the most like when you think about the most like when you think about the most sentimental albums maybe it's related to sentimental albums maybe it's related to sentimental albums maybe it's related to youth group like maybe a hill song youth group like maybe a hill song youth group like maybe a hill song record maybe it's the maybe it's um one record maybe it's the maybe it's um one record maybe it's the maybe it's um one of the first youth youth conferences you of the first youth youth conferences you of the first youth youth conferences you went to and you saw a hill song or you went to and you saw a hill song or you went to and you saw a hill song or you saw I don't know whoever else was saw I don't know whoever else was saw I don't know whoever else was touring and maybe you raised your hands touring and maybe you raised your hands touring and maybe you raised your hands for the first time I raised my hands at for the first time I raised my hands at for the first time I raised my hands at Delirious for the first time Jeff Deo

Delirious for the first time Jeff Deo Delirious for the first time Jeff Deo wow so maybe it's that for me um my wow so maybe it's that for me um my wow so maybe it's that for me um my brother was 10 years older than me and brother was 10 years older than me and brother was 10 years older than me and so I got uh introduced to a lot of music so I got uh introduced to a lot of music so I got uh introduced to a lot of music through him and if I didn't have uh a through him and if I didn't have uh a through him and if I didn't have uh a brother 10 years my senior at this at brother 10 years my senior at this at brother 10 years my senior at this at this specific time in Christian music this specific time in Christian music this specific time in Christian music history I'm not sure I would have ever history I'm not sure I would have ever history I'm not sure I would have ever encountered Christian SCA um but I did encountered Christian SCA um but I did encountered Christian SCA um but I did and so there's a record by Five Iron and so there's a record by Five Iron and so there's a record by Five Iron Frenzy called quantity is job Frenzy called quantity is job Frenzy called quantity is job one and it's just like when I thought one and it's just like when I thought one and it's just like when I thought about a record that brings me back to a about a record that brings me back to a about a record that brings me back to a Time time and place and memory shared Time time and place and memory shared Time time and place and memory shared with people it was this record there's with people it was this record there's with people it was this record there's like there's a whole collection of songs like there's a whole collection of songs like there's a whole collection of songs on this record called These are not my on this record called These are not my on this record called These are not my pants and it's just like it's five iron pants and it's just like it's five iron pants and it's just like it's five iron frenzy they're ridiculous and so much frenzy they're ridiculous and so much frenzy they're ridiculous and so much time listening to this music with my time listening to this music with my time listening to this music with my brother and my two cousins that when I brother and my two cousins that when I brother and my two cousins that when I think about a record that brings me back think about a record that brings me back think about a record that brings me back to a place and a time with people it's to a place and a time with people it's to a place and a time with people it's this this this one I think that the sentimental part of one I think that the sentimental part of one I think that the sentimental part of the record it has to be in two you have the record it has to be in two you have the record it has to be in two you have to have experienced it in two different to have experienced it in two different to have experienced it in two different like eras of your life yeah because the like eras of your life yeah because the like eras of your life yeah because the record transcends time and meets you in record transcends time and meets you in record transcends time and meets you in the two different versions of yourself the two different versions of yourself the two different versions of yourself and that's part of what makes it and that's part of what makes it and that's part of what makes it sentimental like you remember the sentimental like you remember the sentimental like you remember the original version of yourself that heard original version of yourself that heard original version of yourself that heard this you're now 3 four five seven this you're now 3 four five seven this you're now 3 four five seven different software updates since that different software updates since that different software updates since that person and it's still speaking to you person and it's still speaking to you person and it's still speaking to you maybe in different ways but you still maybe in different ways but you still maybe in different ways but you still remember it speaking to you in the remember it speaking to you in the remember it speaking to you in the original way and that its ability to original way and that its ability to original way and that its ability to time travel is what makes it so uh you time travel is what makes it so uh you time travel is what makes it so uh you know important to you next question also know important to you next question also know important to you next question also related to time which is what is the

related to time which is what is the related to time which is what is the first album that you loved the first album that you loved the first album that you loved the self-titled record debut album by self-titled record debut album by self-titled record debut album by Christian rapper Christian rapper Christian rapper Flame the record is called Flame I memorized every lyric on this Flame I memorized every lyric on this album The was this your introduction to album The was this your introduction to album The was this your introduction to Christian rap yeah yeah so the CD that I Christian rap yeah yeah so the CD that I Christian rap yeah yeah so the CD that I bought from the Christian CD shop yeah bought from the Christian CD shop yeah bought from the Christian CD shop yeah uh it's got flame and he's like in like uh it's got flame and he's like in like uh it's got flame and he's like in like this green Haze of smoke this is pre this green Haze of smoke this is pre this green Haze of smoke this is pre people okay this is before lrae came out people okay this is before lrae came out people okay this is before lrae came out with his debut record okay this is with his debut record okay this is with his debut record okay this is predates at least for me and uh yeah I predates at least for me and uh yeah I predates at least for me and uh yeah I knew every single every single yeah yeah knew every single every single yeah yeah knew every single every single yeah yeah and it was just like that was I mean I and it was just like that was I mean I and it was just like that was I mean I had bye-bye byebye in sync wow which is had bye-bye byebye in sync wow which is had bye-bye byebye in sync wow which is not the name of that album I wouldn't not the name of that album I wouldn't not the name of that album I wouldn't know they're all like puppets on that know they're all like puppets on that know they're all like puppets on that album pardon me I forget the name and I album pardon me I forget the name and I album pardon me I forget the name and I remember like I was always like remember like I was always like remember like I was always like embarrassed when my dad would put it on embarrassed when my dad would put it on embarrassed when my dad would put it on into the the car r radio and I was like into the the car r radio and I was like into the the car r radio and I was like I'm listening to pop this this is weird I'm listening to pop this this is weird I'm listening to pop this this is weird like I had Millennium by back street like I had Millennium by back street like I had Millennium by back street boyss that's a big one too but uh this boyss that's a big one too but uh this boyss that's a big one too but uh this was the first one like my dad and I was the first one like my dad and I was the first one like my dad and I would listen to together and he was like would listen to together and he was like would listen to together and he was like I like it son nice I like it I was like I like it son nice I like it I was like I like it son nice I like it I was like I like it too I like it too I like it too Dad um I put the beautiful let down by Dad um I put the beautiful let down by Dad um I put the beautiful let down by Switchfoot again uh brings me back to Switchfoot again uh brings me back to Switchfoot again uh brings me back to actually a similar time and place as the actually a similar time and place as the actually a similar time and place as the Five Iron Frenzy stuff like uh my first Five Iron Frenzy stuff like uh my first Five Iron Frenzy stuff like uh my first ever concert I went to was a switch foot ever concert I went to was a switch foot ever concert I went to was a switch foot concert with my brother my dad my concert with my brother my dad my concert with my brother my dad my brother's friends at a bar in Toronto brother's friends at a bar in Toronto brother's friends at a bar in Toronto called the Elma combo um but the called the Elma combo um but the called the Elma combo um but the beautiful let down is is I think the

beautiful let down is is I think the beautiful let down is is I think the first record that meant something to me first record that meant something to me first record that meant something to me like personally right like I it it it like personally right like I it it it like personally right like I it it it finds yourself that intersection of like finds yourself that intersection of like finds yourself that intersection of like um I don't know how old you have to be um I don't know how old you have to be um I don't know how old you have to be to find personal meaning in music like to find personal meaning in music like to find personal meaning in music like that but you know whether it's 10 11 12 that but you know whether it's 10 11 12 that but you know whether it's 10 11 12 like around that age you find something like around that age you find something like around that age you find something that's like oh this is such just that's like oh this is such just that's like oh this is such just something I'm enjoying or something that something I'm enjoying or something that something I'm enjoying or something that like something around me is enjoying so like something around me is enjoying so like something around me is enjoying so I think it's good it's like no I this is I think it's good it's like no I this is I think it's good it's like no I this is connecting with me personally and so was connecting with me personally and so was connecting with me personally and so was it was beautiful let down and it's it's it was beautiful let down and it's it's it was beautiful let down and it's it's the perfect timing to be reflecting on the perfect timing to be reflecting on the perfect timing to be reflecting on that record because Switchfoot just that record because Switchfoot just that record because Switchfoot just re-released that record uh Taylor Swift re-released that record uh Taylor Swift re-released that record uh Taylor Swift uh styles by releasing um our version so uh styles by releasing um our version so uh styles by releasing um our version so they re-recorded the whole record sounds they re-recorded the whole record sounds they re-recorded the whole record sounds great and then like a month later they great and then like a month later they great and then like a month later they released a version of this record where released a version of this record where released a version of this record where they got I don't know how many songs on they got I don't know how many songs on they got I don't know how many songs on the record 13 13 different artists to the record 13 13 different artists to the record 13 13 different artists to re-record all of these songs like re-record all of these songs like re-record all of these songs like including the Jonas Brothers um the guy including the Jonas Brothers um the guy including the Jonas Brothers um the guy from Sleeping at Last the guy from um um from Sleeping at Last the guy from um um from Sleeping at Last the guy from um um 21 Pilots um Monica Martin like all 21 Pilots um Monica Martin like all 21 Pilots um Monica Martin like all these different Reliant K all these these different Reliant K all these these different Reliant K all these different artists have just released different artists have just released different artists have just released their own versions of these songs so uh their own versions of these songs so uh their own versions of these songs so uh that's that's recent let me uh tell you that's that's recent let me uh tell you that's that's recent let me uh tell you about my first interaction like when is about my first interaction like when is about my first interaction like when is music meaningful to you personally by music meaningful to you personally by music meaningful to you personally by sharing with you the chorus of my sharing with you the chorus of my sharing with you the chorus of my favorite track off of flames album flame favorite track off of flames album flame favorite track off of flames album flame this is from the track money okay okay this is from the track money okay okay this is from the track money okay okay and this came out 2004 so I was 13 when and this came out 2004 so I was 13 when and this came out 2004 so I was 13 when this came out okay ready if you insecure

this came out okay ready if you insecure this came out okay ready if you insecure poor you gonna be insecure Rich if you poor you gonna be insecure Rich if you poor you gonna be insecure Rich if you smoke weed poor you going to smoke weed smoke weed poor you going to smoke weed smoke weed poor you going to smoke weed Rich if you smack cats shot cats got Rich if you smack cats shot cats got Rich if you smack cats shot cats got flaps did it all poor you go to smack flaps did it all poor you go to smack flaps did it all poor you go to smack shoot flap all rich wow that meant shoot flap all rich wow that meant shoot flap all rich wow that meant something to me as a 13-year-old something to me as a 13-year-old something to me as a 13-year-old Canadian suburbanite white Canadian suburbanite white Canadian suburbanite white boy that's not what I was expecting you boy that's not what I was expecting you boy that's not what I was expecting you didn't know I listen to a lot of hip-hop didn't know I listen to a lot of hip-hop didn't know I listen to a lot of hip-hop flame was not uh in my repertoire I'd flame was not uh in my repertoire I'd flame was not uh in my repertoire I'd like maybe I'll go revisit that record like maybe I'll go revisit that record like maybe I'll go revisit that record this afternoon and and experience what this afternoon and and experience what this afternoon and and experience what 13-year-old Brady 13-year-old Brady 13-year-old Brady was sick of being second like the b was sick of being second like the b was sick of being second like the b [Laughter] [Laughter] [Laughter] letter you think you get sheda your letter you think you get sheda your letter you think you get sheda your situation will be better and I was like situation will be better and I was like situation will be better and I was like no we ain't about that money we about no we ain't about that money we about no we ain't about that money we about the Lord we need Jesus well fast forward the Lord we need Jesus well fast forward the Lord we need Jesus well fast forward how many years uh like 18 years and the how many years uh like 18 years and the how many years uh like 18 years and the album you you you most recently fell in album you you you most recently fell in album you you you most recently fell in love with also hip-hop record Drake for love with also hip-hop record Drake for love with also hip-hop record Drake for all the dogs now people are saying this all the dogs now people are saying this all the dogs now people are saying this is not this is not the album Drake it is not this is not the album Drake it is not this is not the album Drake it came out people were like I don't know came out people were like I don't know came out people were like I don't know people don't understand anything okay people don't understand anything okay people don't understand anything okay this is a classic I told Chris when it this is a classic I told Chris when it this is a classic I told Chris when it came out I texted him classic and he's came out I texted him classic and he's came out I texted him classic and he's like I don't know texted him a week like I don't know texted him a week like I don't know texted him a week later classic there is a four song later classic there is a four song later classic there is a four song stretch with 7969 Santa into with siza stretch with 7969 Santa into with siza stretch with 7969 Santa into with siza slimy out into Bahamas promise into one slimy out into Bahamas promise into one slimy out into Bahamas promise into one of my favorite Drake songs of all time of my favorite Drake songs of all time of my favorite Drake songs of all time tried our best a four track perfect like

tried our best a four track perfect like tried our best a four track perfect like one 2 three 4 of R&B Drake that is just one 2 three 4 of R&B Drake that is just one 2 three 4 of R&B Drake that is just unassailable and there's a song at the unassailable and there's a song at the unassailable and there's a song at the end of the album um called away it's end of the album um called away it's end of the album um called away it's called let me get make sure I get it called let me get make sure I get it called let me get make sure I get it right I'm not great with the names away right I'm not great with the names away right I'm not great with the names away from home that's like Drake in his um from home that's like Drake in his um from home that's like Drake in his um you don't remember like where I came you don't remember like where I came you don't remember like where I came from bag which he hasn't he hasn't been from bag which he hasn't he hasn't been from bag which he hasn't he hasn't been in that bag in a while um Started From in that bag in a while um Started From in that bag in a while um Started From the Bottom you know that's a famous in the Bottom you know that's a famous in the Bottom you know that's a famous in that version but like he's rapping about that version but like he's rapping about that version but like he's rapping about like his friends from grade school and like his friends from grade school and like his friends from grade school and he's like you might think that I forgot he's like you might think that I forgot he's like you might think that I forgot you but like I remember that time too you but like I remember that time too you but like I remember that time too and Drake famously Will rap about levels and Drake famously Will rap about levels and Drake famously Will rap about levels of riches that people have to Google of riches that people have to Google of riches that people have to Google like there's a there's a line on every like there's a there's a line on every like there's a there's a line on every record where it's like yeah I'm skiing record where it's like yeah I'm skiing record where it's like yeah I'm skiing out in cor chil and I'm like okay where out in cor chil and I'm like okay where out in cor chil and I'm like okay where is this oh it's a resort in the Swiss is this oh it's a resort in the Swiss is this oh it's a resort in the Swiss Alps that you can only like private jet Alps that you can only like private jet Alps that you can only like private jet into okay thanks Drake yeah now he into okay thanks Drake yeah now he into okay thanks Drake yeah now he understand and so it was kind of great understand and so it was kind of great understand and so it was kind of great to see him get back into that like hey to see him get back into that like hey to see him get back into that like hey relatable bag um so yeah I'm I'm VI this relatable bag um so yeah I'm I'm VI this relatable bag um so yeah I'm I'm VI this I've listening to it today you know it's I've listening to it today you know it's I've listening to it today you know it's been several weeks since it came out been several weeks since it came out been several weeks since it came out it's not in no skips it's not perfect I it's not in no skips it's not perfect I it's not in no skips it's not perfect I don't know how you do a 307 track album don't know how you do a 307 track album don't know how you do a 307 track album or whatever it is and be perfect um but or whatever it is and be perfect um but or whatever it is and be perfect um but I mean even the intro Virginia Beach is I mean even the intro Virginia Beach is I mean even the intro Virginia Beach is one of his best intros ever big fan and one of his best intros ever big fan and one of his best intros ever big fan and you know what if you're going to be you know what if you're going to be you know what if you're going to be insecure poor you're going to be insecure poor you're going to be insecure poor you're going to be insecure Rich listen that's what I've insecure Rich listen that's what I've insecure Rich listen that's what I've always said I've always said the album always said I've always said the album always said I've always said the album is great uh you like it yeah I have I is great uh you like it yeah I have I is great uh you like it yeah I have I haven't been a fan of because I was I haven't been a fan of because I was I haven't been a fan of because I was I was a fan of like really early Drake was a fan of like really early Drake was a fan of like really early Drake like when he was like uh YMCMB like back like when he was like uh YMCMB like back like when he was like uh YMCMB like back with Lil Wayne and it was a whole thing with Lil Wayne and it was a whole thing with Lil Wayne and it was a whole thing um and I I haven't been thrilled with

um and I I haven't been thrilled with um and I I haven't been thrilled with like the last couple releases of his um like the last couple releases of his um like the last couple releases of his um uh but this record I mean like ADM and uh but this record I mean like ADM and uh but this record I mean like ADM and Charlotte is so good um there are some Charlotte is so good um there are some Charlotte is so good um there are some really good songs on this on this record really good songs on this on this record really good songs on this on this record um and you know how we talk about um and you know how we talk about um and you know how we talk about fragrances and how like you wear a fragrances and how like you wear a fragrances and how like you wear a fragrance in a certain place to remember fragrance in a certain place to remember fragrance in a certain place to remember it forever you and I always got to it forever you and I always got to it forever you and I always got to experience scorpion together because we experience scorpion together because we experience scorpion together because we listened to it driving home from Utah to listened to it driving home from Utah to listened to it driving home from Utah to the Vegas airport and this album just the Vegas airport and this album just the Vegas airport and this album just happened to drop when I was driving home happened to drop when I was driving home happened to drop when I was driving home from Vermont and so I listen to it from Vermont and so I listen to it from Vermont and so I listen to it driving through like the peak leaves driving through like the peak leaves driving through like the peak leaves yeah and so I'll always every time I yeah and so I'll always every time I yeah and so I'll always every time I listen to it I always remember listening listen to it I always remember listening listen to it I always remember listening to it on that drive and I knew that was to it on that drive and I knew that was to it on that drive and I knew that was going to happen and I was like thank you going to happen and I was like thank you going to happen and I was like thank you Lord for this just Majestic timing cuz Lord for this just Majestic timing cuz Lord for this just Majestic timing cuz he delayed this album multiple times he delayed this album multiple times he delayed this album multiple times but the album I most recently fell in but the album I most recently fell in but the album I most recently fell in love with which it is the end of love with which it is the end of love with which it is the end of 2023 and and you know barring some sort 2023 and and you know barring some sort 2023 and and you know barring some sort of uh aberration I'm confident in saying of uh aberration I'm confident in saying of uh aberration I'm confident in saying that this is actually my favorite record that this is actually my favorite record that this is actually my favorite record of the Year wow um it's called unreal of the Year wow um it's called unreal of the Year wow um it's called unreal Earth by Hosier um Hosier famously known Earth by Hosier um Hosier famously known Earth by Hosier um Hosier famously known for his song Take Me to Church and this for his song Take Me to Church and this for his song Take Me to Church and this record is a bit of a concept album in record is a bit of a concept album in record is a bit of a concept album in the sense that it is written about the the sense that it is written about the the sense that it is written about the seven layers of hell and Dante's Inferno seven layers of hell and Dante's Inferno seven layers of hell and Dante's Inferno and that is truthfully like that is and that is truthfully like that is and that is truthfully like that is beyond that's beyond me um but what beyond that's beyond me um but what beyond that's beyond me um but what Hosier does effectively is like takes Hosier does effectively is like takes Hosier does effectively is like takes those Concepts and and uh weaves them those Concepts and and uh weaves them those Concepts and and uh weaves them into a tapestry that like is relatable

into a tapestry that like is relatable into a tapestry that like is relatable to everyone so like anyone can listen to to everyone so like anyone can listen to to everyone so like anyone can listen to these songs and see their own Love Story these songs and see their own Love Story these songs and see their own Love Story reflected in them or like U yeah just reflected in them or like U yeah just reflected in them or like U yeah just their own story reflected in it but also their own story reflected in it but also their own story reflected in it but also knowing that underneath all of this like knowing that underneath all of this like knowing that underneath all of this like he is pulling from this great piece of he is pulling from this great piece of he is pulling from this great piece of literary work and writing about stuff literary work and writing about stuff literary work and writing about stuff that is like really truly beyond my that is like really truly beyond my that is like really truly beyond my level of uh comprehension level of uh comprehension level of uh comprehension and musically it's just like it's it's and musically it's just like it's it's and musically it's just like it's it's unreal uh I mean to use a to steal a unreal uh I mean to use a to steal a unreal uh I mean to use a to steal a phrase from the title so every year I phrase from the title so every year I phrase from the title so every year I make a habit of buying my favorite make a habit of buying my favorite make a habit of buying my favorite record of the year on vinyl it's kind of record of the year on vinyl it's kind of record of the year on vinyl it's kind of like how I immortalize my music like how I immortalize my music like how I immortalize my music collection nice and so I bought this one collection nice and so I bought this one collection nice and so I bought this one oh wow yeah so it's in the pantheon it oh wow yeah so it's in the pantheon it oh wow yeah so it's in the pantheon it is all right next question what's one is all right next question what's one is all right next question what's one new habit you started this year that has new habit you started this year that has new habit you started this year that has been a GameChanger in your life so uh a been a GameChanger in your life so uh a been a GameChanger in your life so uh a bike in the basement stationary doing bike in the basement stationary doing bike in the basement stationary doing Pon yeah like that like it has a screen Pon yeah like that like it has a screen Pon yeah like that like it has a screen no but my iPad's hooked up to it but no but my iPad's hooked up to it but no but my iPad's hooked up to it but you're not doing like spinning classes you're not doing like spinning classes you're not doing like spinning classes no no no no I do Zone 2 cardio cool so no no no no I do Zone 2 cardio cool so no no no no I do Zone 2 cardio cool so that's uh motivated by Peter AA out live that's uh motivated by Peter AA out live that's uh motivated by Peter AA out live one of my favorite books of the year one of my favorite books of the year one of my favorite books of the year it's basically like my heart rate's in it's basically like my heart rate's in it's basically like my heart rate's in between 128 and 142 is U and I have between 128 and 142 is U and I have between 128 and 142 is U and I have power meters on the pedals so I know power meters on the pedals so I know power meters on the pedals so I know exactly how much wattage I'm putting out exactly how much wattage I'm putting out exactly how much wattage I'm putting out this is when like you know you Breck this is when like you know you Breck this is when like you know you Breck your finger and you check the lactate your finger and you check the lactate your finger and you check the lactate levels that sort of thing so I'm doing levels that sort of thing so I'm doing levels that sort of thing so I'm doing that I've paired that with watching that I've paired that with watching that I've paired that with watching movies I've never seen before on the movies I've never seen before on the movies I've never seen before on the iPad yeah cool so this has been great

iPad yeah cool so this has been great iPad yeah cool so this has been great because I don't I've never historically because I don't I've never historically because I don't I've never historically done too much cardio I've begun you know done too much cardio I've begun you know done too much cardio I've begun you know walking 10,000 plus steps a day that's walking 10,000 plus steps a day that's walking 10,000 plus steps a day that's been great this is the zone two so I'm been great this is the zone two so I'm been great this is the zone two so I'm now kind of like also in that part and now kind of like also in that part and now kind of like also in that part and then next year I've got to add like a then next year I've got to add like a then next year I've got to add like a couple high intensity like sprinting or couple high intensity like sprinting or couple high intensity like sprinting or allout exercises to kind of get through allout exercises to kind of get through allout exercises to kind of get through the spectrum of all the cardio and I the spectrum of all the cardio and I the spectrum of all the cardio and I still have my you know Mobility work and still have my you know Mobility work and still have my you know Mobility work and then of course my resistance training then of course my resistance training then of course my resistance training but the game changer has been like I've but the game changer has been like I've but the game changer has been like I've always wanted to like oh what about the always wanted to like oh what about the always wanted to like oh what about the Godfather I don't know I was like nine Godfather I don't know I was like nine Godfather I don't know I was like nine or I was like seven and like we didn't or I was like seven and like we didn't or I was like seven and like we didn't see that like I mean I got publicly see that like I mean I got publicly see that like I mean I got publicly shamed at church two weeks ago for shamed at church two weeks ago for shamed at church two weeks ago for admitting that I've never seen the sound admitting that I've never seen the sound admitting that I've never seen the sound of music and I said to my congregation of music and I said to my congregation of music and I said to my congregation I'm like they almost excommunicated me I'm like they almost excommunicated me I'm like they almost excommunicated me and I said what do you expect from me and I said what do you expect from me and I said what do you expect from me I'm like I had a a brother who is 10 I'm like I had a a brother who is 10 I'm like I had a a brother who is 10 years older than me so functionally I years older than me so functionally I years older than me so functionally I lived as an only child an only son I'm lived as an only child an only son I'm lived as an only child an only son I'm not watching The Sound of Music and why not watching The Sound of Music and why not watching The Sound of Music and why am I watching it now yeah you're like oh am I watching it now yeah you're like oh am I watching it now yeah you're like oh I want to get my juli Andrew's bag yeah I want to get my juli Andrew's bag yeah I want to get my juli Andrew's bag yeah precisely so to cover up my shame I've precisely so to cover up my shame I've precisely so to cover up my shame I've beg quietly rewatching these things beg quietly rewatching these things beg quietly rewatching these things because you have the time exact I'm just because you have the time exact I'm just because you have the time exact I'm just sitting there and I'm like this is a sitting there and I'm like this is a sitting there and I'm like this is a perfect so I have a giant I have a giant perfect so I have a giant I have a giant perfect so I have a giant I have a giant list feel free listeners send in you list feel free listeners send in you list feel free listeners send in you know in the comments below this YouTube know in the comments below this YouTube know in the comments below this YouTube video let me know iest the sound of video let me know iest the sound of video let me know iest the sound of music I have seen The Sound of Music yes music I have seen The Sound of Music yes music I have seen The Sound of Music yes I have been in my Von trap family bag I have been in my Von trap family bag I have been in my Von trap family bag before in fact a little too much as a before in fact a little too much as a before in fact a little too much as a child because it was one of my mother's child because it was one of my mother's child because it was one of my mother's favorite movies I think she just loved favorite movies I think she just loved favorite movies I think she just loved the idea of like you know gallivanting the idea of like you know gallivanting the idea of like you know gallivanting through the fields of Austria so uh I've through the fields of Austria so uh I've through the fields of Austria so uh I've seen that I have been going through like seen that I have been going through like seen that I have been going through like all of Denzel's work so I'm on Malcolm X all of Denzel's work so I'm on Malcolm X all of Denzel's work so I'm on Malcolm X right now I am going to do I'm probably

right now I am going to do I'm probably right now I am going to do I'm probably going to get into some of the older going to get into some of the older going to get into some of the older Scorsese stuff next like I've never seen Scorsese stuff next like I've never seen Scorsese stuff next like I've never seen Casino I've never seen Taxi Driver I've Casino I've never seen Taxi Driver I've Casino I've never seen Taxi Driver I've never seen like some of those older like never seen like some of those older like never seen like some of those older like mob movies where like it's it's dairo mob movies where like it's it's dairo mob movies where like it's it's dairo it's Pacino you know uh so have you seen it's Pacino you know uh so have you seen it's Pacino you know uh so have you seen Pulp Fiction yes and I hated it really Pulp Fiction yes and I hated it really Pulp Fiction yes and I hated it really it it Disturbed me to my core I remember it it Disturbed me to my core I remember it it Disturbed me to my core I remember being like I feel so icky the only other being like I feel so icky the only other being like I feel so icky the only other time I've ever felt that way about a time I've ever felt that way about a time I've ever felt that way about a movie is when I watched Clockwork Orange movie is when I watched Clockwork Orange movie is when I watched Clockwork Orange which is also just like distressing which is also just like distressing which is also just like distressing right I mean it is Ultraviolence that's right I mean it is Ultraviolence that's right I mean it is Ultraviolence that's kind of the big famous quote from that kind of the big famous quote from that kind of the big famous quote from that so so which one of those movies that so so which one of those movies that so so which one of those movies that you've watched have stood out uh you've watched have stood out uh you've watched have stood out uh Training Day with Denzel that was a big Training Day with Denzel that was a big Training Day with Denzel that was a big one um I really liked the equalizer one um I really liked the equalizer one um I really liked the equalizer Trilogy uh that was great and then oh Trilogy uh that was great and then oh Trilogy uh that was great and then oh Le He got game which is the Ray Le He got game which is the Ray Le He got game which is the Ray Allen Jesus Shuttlesworth and Denzel Allen Jesus Shuttlesworth and Denzel Allen Jesus Shuttlesworth and Denzel movie as well those have all been great movie as well those have all been great movie as well those have all been great I rewatched arrival Den villanu with um I rewatched arrival Den villanu with um I rewatched arrival Den villanu with um oh Hawkeye and Amy Adams Jeremy rener oh Hawkeye and Amy Adams Jeremy rener oh Hawkeye and Amy Adams Jeremy rener that that I mean that's one of my that that I mean that's one of my that that I mean that's one of my favorite films so it was great favorite films so it was great favorite films so it was great revisiting that oh you know what I revisiting that oh you know what I revisiting that oh you know what I rewatched as well Edge of Tomorrow which rewatched as well Edge of Tomorrow which rewatched as well Edge of Tomorrow which is the um Emily Blunt Tom Cruz movie is the um Emily Blunt Tom Cruz movie is the um Emily Blunt Tom Cruz movie that was originally called Live Die that was originally called Live Die that was originally called Live Die Repeat and then like they changed the Repeat and then like they changed the Repeat and then like they changed the name of the movie upon like DVD release name of the movie upon like DVD release name of the movie upon like DVD release I think it was I think it was I think it was and it didn't get welled so it was bad and it didn't get welled so it was bad and it didn't get welled so it was bad movie and then time people saw it they movie and then time people saw it they movie and then time people saw it they likeo this mov is amazing and so it kind likeo this mov is amazing and so it kind likeo this mov is amazing and so it kind of got like this second life which ties of got like this second life which ties of got like this second life which ties in with the fact that they rewrote the in with the fact that they rewrote the in with the fact that they rewrote the movie title and the fact that it's kind

movie title and the fact that it's kind movie title and the fact that it's kind of a um Groundhog Day type of movie um of a um Groundhog Day type of movie um of a um Groundhog Day type of movie um Cruz is great in it it was like pre Cruz is great in it it was like pre Cruz is great in it it was like pre Emily Blunt like we didn't really know Emily Blunt like we didn't really know Emily Blunt like we didn't really know like what kind of actress she would like what kind of actress she would like what kind of actress she would become uh so that was a good one too become uh so that was a good one too become uh so that was a good one too yeah Interstellar just had an yeah Interstellar just had an yeah Interstellar just had an anniversary maybe she a rewatch there anniversary maybe she a rewatch there anniversary maybe she a rewatch there I've seen that probably enough times I've seen that probably enough times I've seen that probably enough times like I've seen that three times that I'm like I've seen that three times that I'm like I've seen that three times that I'm not ready for the rewatch but hey we not ready for the rewatch but hey we not ready for the rewatch but hey we love an Nolan Oppenheimer I hope it love an Nolan Oppenheimer I hope it love an Nolan Oppenheimer I hope it sweeps everything like big fan killers sweeps everything like big fan killers sweeps everything like big fan killers of the flower Moon can suck it like take of the flower Moon can suck it like take of the flower Moon can suck it like take a backseat I liked it but it wasn't a backseat I liked it but it wasn't a backseat I liked it but it wasn't really for me you know it's everyone's really for me you know it's everyone's really for me you know it's everyone's like oh it's so long the length is fine like oh it's so long the length is fine like oh it's so long the length is fine like it was just I don't know it just like it was just I don't know it just like it was just I don't know it just wasn't for me yeah whereas like wasn't for me yeah whereas like wasn't for me yeah whereas like Oppenheimer was like that that's a movie Oppenheimer was like that that's a movie Oppenheimer was like that that's a movie like made for me yeah yeah give uh give like made for me yeah yeah give uh give like made for me yeah yeah give uh give Downey the best supporting actor give Downey the best supporting actor give Downey the best supporting actor give Nolan best director give it best uh Nolan best director give it best uh Nolan best director give it best uh picture I'm going to lose this year's picture I'm going to lose this year's picture I'm going to lose this year's Oscars cuz you're it's going to be Oscars cuz you're it's going to be Oscars cuz you're it's going to be because I am in yeah I'm the mark for because I am in yeah I'm the mark for because I am in yeah I'm the mark for upen Hamer I'm like oh it's going to win upen Hamer I'm like oh it's going to win upen Hamer I'm like oh it's going to win all of them and then you know of course all of them and then you know of course all of them and then you know of course a will just like win everything or a will just like win everything or a will just like win everything or something I don't know well do you have something I don't know well do you have something I don't know well do you have a habit this year that yeah my habit uh a habit this year that yeah my habit uh a habit this year that yeah my habit uh that I started this year actually that I started this year actually that I started this year actually reclaimed this year wow so this is a reclaimed this year wow so this is a reclaimed this year wow so this is a habit that I had prior to having kids habit that I had prior to having kids habit that I had prior to having kids which was like getting up before the which was like getting up before the which was like getting up before the rest of my house uh it's just something rest of my house uh it's just something rest of my house uh it's just something I saw my dad do I'm not don't think I'm I saw my dad do I'm not don't think I'm I saw my dad do I'm not don't think I'm naturally a morning person uh so I had naturally a morning person uh so I had naturally a morning person uh so I had to like cultivate this over time but I to like cultivate this over time but I to like cultivate this over time but I used to get up like an hour or two used to get up like an hour or two used to get up like an hour or two before the rest of the house and just before the rest of the house and just before the rest of the house and just have quiet time have my coffee do some have quiet time have my coffee do some have quiet time have my coffee do some reading then you have a kid and like reading then you have a kid and like reading then you have a kid and like we've already mentioned like they just we've already mentioned like they just we've already mentioned like they just disrupt your life and especially your disrupt your life and especially your disrupt your life and especially your sleep habits and so like there was a

sleep habits and so like there was a sleep habits and so like there was a while there when Asher was young that I while there when Asher was young that I while there when Asher was young that I was trying to maintain it and I was I was trying to maintain it and I was I was trying to maintain it and I was I realized like this is killing me like I realized like this is killing me like I realized like this is killing me like I don't need to wake up at this hour like don't need to wake up at this hour like don't need to wake up at this hour like I can sleep until 7 and that can be okay I can sleep until 7 and that can be okay I can sleep until 7 and that can be okay and then you know Asher grows up and and then you know Asher grows up and and then you know Asher grows up and starts sleeping through the night and starts sleeping through the night and starts sleeping through the night and and sleeping till 7:00 and so I this and sleeping till 7:00 and so I this and sleeping till 7:00 and so I this year I have reclaimed getting up an hour year I have reclaimed getting up an hour year I have reclaimed getting up an hour before the rest of the house I get up go before the rest of the house I get up go before the rest of the house I get up go down to my study read a book drink my down to my study read a book drink my down to my study read a book drink my coffee it's been great uh I have since coffee it's been great uh I have since coffee it's been great uh I have since forsaken that due to uh our second born forsaken that due to uh our second born forsaken that due to uh our second born uh my I now in asleep deficit again and uh my I now in asleep deficit again and uh my I now in asleep deficit again and so uh check back in with me in about a so uh check back in with me in about a so uh check back in with me in about a year or two when I reclaim this habit year or two when I reclaim this habit year or two when I reclaim this habit again but uh yeah I also get up an hour again but uh yeah I also get up an hour again but uh yeah I also get up an hour before the family and uh have done so before the family and uh have done so before the family and uh have done so you know even when our second kid came you know even when our second kid came you know even when our second kid came like once she was sleep trained so post like once she was sleep trained so post like once she was sleep trained so post 5 months I got back to the 1 hour before 5 months I got back to the 1 hour before 5 months I got back to the 1 hour before so she would wake up at 6 I'm always up so she would wake up at 6 I'm always up so she would wake up at 6 I'm always up at 5 um and it really is just one of the at 5 um and it really is just one of the at 5 um and it really is just one of the best it it affects your life positively best it it affects your life positively best it it affects your life positively and virtually every way and I'm the same and virtually every way and I'm the same and virtually every way and I'm the same way I I don't know if anyone's like way I I don't know if anyone's like way I I don't know if anyone's like naturally a morning person surely naturally a morning person surely naturally a morning person surely someone is but like everyone's like I'm someone is but like everyone's like I'm someone is but like everyone's like I'm not a morning person like do you think not a morning person like do you think not a morning person like do you think the morning people are like it's not the morning people are like it's not the morning people are like it's not easy yeah no one is like oh wow you're easy yeah no one is like oh wow you're easy yeah no one is like oh wow you're really good at like only eating like really good at like only eating like really good at like only eating like fruits and vegetables were you bornn fruits and vegetables were you bornn fruits and vegetables were you bornn that way no no like every good habit has that way no no like every good habit has that way no no like every good habit has been cultivated everything is difficult been cultivated everything is difficult been cultivated everything is difficult before it becomes easy that's just the before it becomes easy that's just the before it becomes easy that's just the way the world operates way the world operates way the world operates and it just positively affects virtually and it just positively affects virtually and it just positively affects virtually every area of your life I get so much every area of your life I get so much every area of your life I get so much more done I make so many better more done I make so many better more done I make so many better decisions throughout the day it's more

decisions throughout the day it's more decisions throughout the day it's more likely that I go to sleep at a good time likely that I go to sleep at a good time likely that I go to sleep at a good time that evening and there's something just that evening and there's something just that evening and there's something just special about that time as well so in special about that time as well so in special about that time as well so in the deepest of winter it's so cozy yeah the deepest of winter it's so cozy yeah the deepest of winter it's so cozy yeah in the summer the sun rises where we in the summer the sun rises where we in the summer the sun rises where we live at 5:00 a.m. so you get to see like live at 5:00 a.m. so you get to see like live at 5:00 a.m. so you get to see like that pink purple sky when no one else is that pink purple sky when no one else is that pink purple sky when no one else is going to see it cuz nobody else is up at going to see it cuz nobody else is up at going to see it cuz nobody else is up at that time and I remember I read a book that time and I remember I read a book that time and I remember I read a book in college cuz I started doing this when in college cuz I started doing this when in college cuz I started doing this when I buil started building the company and I buil started building the company and I buil started building the company and I read a book and it was like 30-day I read a book and it was like 30-day I read a book and it was like 30-day challenge to waking up early cuz my dad challenge to waking up early cuz my dad challenge to waking up early cuz my dad is a firefighter my whole life so he is a firefighter my whole life so he is a firefighter my whole life so he would wake up at 5:00 a.m. to drive to would wake up at 5:00 a.m. to drive to would wake up at 5:00 a.m. to drive to the city for his 24-hour shift and I the city for his 24-hour shift and I the city for his 24-hour shift and I just remember like how how could a human just remember like how how could a human just remember like how how could a human do this and he's like you do it for your do this and he's like you do it for your do this and he's like you do it for your family I was like well that you're a family I was like well that you're a family I was like well that you're a sicko get a new job so there was this sicko get a new job so there was this sicko get a new job so there was this book and it was like a 30-day like book and it was like a 30-day like book and it was like a 30-day like you're going to wait and you're just you're going to wait and you're just you're going to wait and you're just just give me 30 days and I can show you just give me 30 days and I can show you just give me 30 days and I can show you can be a morning person and that book I can be a morning person and that book I can be a morning person and that book I have no idea what it was called it was have no idea what it was called it was have no idea what it was called it was like some like just cheap junky ebook um like some like just cheap junky ebook um like some like just cheap junky ebook um it wasn't like a bestseller I don't mean it wasn't like a bestseller I don't mean it wasn't like a bestseller I don't mean it was junk it just wasn't like like I it was junk it just wasn't like like I it was junk it just wasn't like like I can point it to you on Amazon did the can point it to you on Amazon did the can point it to you on Amazon did the trick changed my life forever because I trick changed my life forever because I trick changed my life forever because I realized oh I can be that person and it realized oh I can be that person and it realized oh I can be that person and it was just like a limiting belief that I was just like a limiting belief that I was just like a limiting belief that I was like I can't wake up that early and was like I can't wake up that early and was like I can't wake up that early and then I did it for a week and I was like then I did it for a week and I was like then I did it for a week and I was like oh I'm still alive yeah and I got a oh I'm still alive yeah and I got a oh I'm still alive yeah and I got a bunch done yeah oh I'd much rather wake bunch done yeah oh I'd much rather wake bunch done yeah oh I'd much rather wake up an hour earlier than go to bed an up an hour earlier than go to bed an up an hour earlier than go to bed an hour later 100% especially with kids hour later 100% especially with kids hour later 100% especially with kids like I am so nonproductive in the like I am so nonproductive in the like I am so nonproductive in the evening no I'm not what my oh one more evening no I'm not what my oh one more evening no I'm not what my oh one more episode of insert this show here exactly episode of insert this show here exactly episode of insert this show here exactly uh 5 to 6:00 a.m. is such a dad hour to uh 5 to 6:00 a.m. is such a dad hour to uh 5 to 6:00 a.m. is such a dad hour to be awake you just know there's a bunch be awake you just know there's a bunch be awake you just know there's a bunch of dads around just doing stuff yeah and of dads around just doing stuff yeah and of dads around just doing stuff yeah and that makes you like like that makes you like like that makes you like like solidarity okay moving on how do you solidarity okay moving on how do you solidarity okay moving on how do you keep attracting people to your church

keep attracting people to your church keep attracting people to your church when six months out of the year your when six months out of the year your when six months out of the year your Sundays compete with the Sundays compete with the Sundays compete with the Packers no seriously I know we have a Packers no seriously I know we have a Packers no seriously I know we have a unique situation in Green Bay but we unique situation in Green Bay but we unique situation in Green Bay but we cannot be the only city competing with cannot be the only city competing with cannot be the only city competing with the big sports teams around worship time the big sports teams around worship time the big sports teams around worship time so what's the game nice what's the so what's the game nice what's the so what's the game nice what's the game-winning strategy to to bring people game-winning strategy to to bring people game-winning strategy to to bring people to Jesus in a setup like that hold on to Jesus in a setup like that hold on to Jesus in a setup like that hold on before you start I was listening to a before you start I was listening to a before you start I was listening to a sermon this week or the other week from sermon this week or the other week from sermon this week or the other week from a pastor who was a pastor in uh Missouri a pastor who was a pastor in uh Missouri a pastor who was a pastor in uh Missouri and it was the week that the chiefs were and it was the week that the chiefs were and it was the week that the chiefs were playing in Germany so the game was at playing in Germany so the game was at playing in Germany so the game was at 9:30 a.m. and in the middle of the 9:30 a.m. and in the middle of the 9:30 a.m. and in the middle of the sermon he's like stop watching the game sermon he's like stop watching the game sermon he's like stop watching the game and listen to what I'm saying to you and listen to what I'm saying to you and listen to what I'm saying to you right now because they were playing right now because they were playing right now because they were playing literally during church service yeah literally during church service yeah literally during church service yeah yeah yeah I uh I was watching that game yeah yeah I uh I was watching that game yeah yeah I uh I was watching that game on my walk this this past weekend uh on my walk this this past weekend uh on my walk this this past weekend uh before church at 11 so your church is before church at 11 so your church is before church at 11 so your church is competing with the Packers which is good competing with the Packers which is good competing with the Packers which is good because the Packers are competing with because the Packers are competing with because the Packers are competing with no one on the field right because no one on the field right because no one on the field right because they're trash this year yeah not this they're trash this year yeah not this they're trash this year yeah not this problem was fixed because nobody's problem was fixed because nobody's problem was fixed because nobody's watching them because they're awful so watching them because they're awful so watching them because they're awful so okay in all okay in all okay in all seriousness you're not the only church seriousness you're not the only church seriousness you're not the only church dealing with something like this right dealing with something like this right dealing with something like this right there are churches that are in college there are churches that are in college there are churches that are in college towns and so they're like how do we towns and so they're like how do we towns and so they're like how do we reach people when like every few years reach people when like every few years reach people when like every few years they disappear there are churches that they disappear there are churches that they disappear there are churches that serve um on military bases or in serve um on military bases or in serve um on military bases or in military towns and they have similar military towns and they have similar military towns and they have similar kind of just like transient nature and kind of just like transient nature and kind of just like transient nature and so like it's not unheard of for churches so like it's not unheard of for churches so like it's not unheard of for churches to deal with like these unique local to deal with like these unique local to deal with like these unique local challenges based on like the region that challenges based on like the region that challenges based on like the region that they serve in I mean at the risk of they serve in I mean at the risk of they serve in I mean at the risk of pushing the question too far most pushing the question too far most pushing the question too far most churches are facing this issue with churches are facing this issue with churches are facing this issue with online church right now like folks online church right now like folks online church right now like folks online church is so accessible whether online church is so accessible whether online church is so accessible whether it's your church or another church and

it's your church or another church and it's your church or another church and folks are choosing to stay home in their folks are choosing to stay home in their folks are choosing to stay home in their PJs because during Co a lot of us got a PJs because during Co a lot of us got a PJs because during Co a lot of us got a taste of what it's like to do church at taste of what it's like to do church at taste of what it's like to do church at home and it's like well this is easier home and it's like well this is easier home and it's like well this is easier so man I love church did I tell you that so man I love church did I tell you that so man I love church did I tell you that uh you haven't told me that recently I uh you haven't told me that recently I uh you haven't told me that recently I had someone come out to me this week and had someone come out to me this week and had someone come out to me this week and someone on a social sermons call with a someone on a social sermons call with a someone on a social sermons call with a new church the latter was more bizarre new church the latter was more bizarre new church the latter was more bizarre where they were like are you a where they were like are you a where they were like are you a Christian and I was like yeah and Christian and I was like yeah and Christian and I was like yeah and they're like and do you go to church and they're like and do you go to church and they're like and do you go to church and I was like yeah and they're like What's I was like yeah and they're like What's I was like yeah and they're like What's your Church's name and I was like uh your Church's name and I was like uh your Church's name and I was like uh Central in uh niagar on the lake they're Central in uh niagar on the lake they're Central in uh niagar on the lake they're like okay and to the social church I was like okay and to the social church I was like okay and to the social church I was like did you have a bad experience with like did you have a bad experience with like did you have a bad experience with like Christian vendor that you found out like Christian vendor that you found out like Christian vendor that you found out like actually didn't love the Lord yeah like actually didn't love the Lord yeah like actually didn't love the Lord yeah I was at our Trunk or Treat because I was at our Trunk or Treat because I was at our Trunk or Treat because apparently now Canadian churches do apparently now Canadian churches do apparently now Canadian churches do trunk Retreat thanks America I remember trunk Retreat thanks America I remember trunk Retreat thanks America I remember finding out about trunk Retreat a decade finding out about trunk Retreat a decade finding out about trunk Retreat a decade ago and I was like did I misspell this ago and I was like did I misspell this ago and I was like did I misspell this like am I misreading trunk or what what like am I misreading trunk or what what like am I misreading trunk or what what does this mean not a thing that we knew does this mean not a thing that we knew does this mean not a thing that we knew about 10 years ago at least where we about 10 years ago at least where we about 10 years ago at least where we live so I'm at trunk or treat and I'm live so I'm at trunk or treat and I'm live so I'm at trunk or treat and I'm walking this with this guy and we know walking this with this guy and we know walking this with this guy and we know each other kind of like through a family each other kind of like through a family each other kind of like through a family I don't really know I'm that great he's I don't really know I'm that great he's I don't really know I'm that great he's like we've been talking for like an hour like we've been talking for like an hour like we've been talking for like an hour you know we were just the two dads like you know we were just the two dads like you know we were just the two dads like attached each to each other at the attached each to each other at the attached each to each other at the trunker tree and then he's like H and do trunker tree and then he's like H and do trunker tree and then he's like H and do you love the Lord and I was you love the Lord and I was you love the Lord and I was like and I told him I was like you know like and I told him I was like you know like and I told him I was like you know what kind of stranger MH there was a what kind of stranger MH there was a what kind of stranger MH there was a while there where I was really worried I while there where I was really worried I while there where I was really worried I was like I just I'm a very empirical was like I just I'm a very empirical was like I just I'm a very empirical person I have an empirical worldview one person I have an empirical worldview one person I have an empirical worldview one day I'll answer this day I'll answer this day I'll answer this question it's my fault and I remember question it's my fault and I remember question it's my fault and I remember having a crisis of Faith where I was having a crisis of Faith where I was having a crisis of Faith where I was like I just am having a lot of trouble

like I just am having a lot of trouble like I just am having a lot of trouble with like the infallibility of scripture with like the infallibility of scripture with like the infallibility of scripture or just like the atrocities of the or just like the atrocities of the or just like the atrocities of the Christian faith or like the Divide Christian faith or like the Divide Christian faith or like the Divide within the faith and how like people within the faith and how like people within the faith and how like people smarter than me fall on both sides of smarter than me fall on both sides of smarter than me fall on both sides of either camp and like my empirical mind either camp and like my empirical mind either camp and like my empirical mind is not able to reconcile my faith which is not able to reconcile my faith which is not able to reconcile my faith which by Nature cannot be fit within a box and by Nature cannot be fit within a box and by Nature cannot be fit within a box and like it was a big deal and then one day like it was a big deal and then one day like it was a big deal and then one day I woke up and I didn't care about it I woke up and I didn't care about it I woke up and I didn't care about it anymore and it never came back and I can anymore and it never came back and I can anymore and it never came back and I can literally only attribute it to the literally only attribute it to the literally only attribute it to the Providence of God who one day was like I Providence of God who one day was like I Providence of God who one day was like I understand my son it's enough for us and understand my son it's enough for us and understand my son it's enough for us and I will remove this from him and he just I will remove this from him and he just I will remove this from him and he just removed it and then I'd be at church and removed it and then I'd be at church and removed it and then I'd be at church and I was like you know what I love the I was like you know what I love the I was like you know what I love the Lord and I took the opportunity on this Lord and I took the opportunity on this Lord and I took the opportunity on this call on this show but also with that call on this show but also with that call on this show but also with that call and with that person to share my call and with that person to share my call and with that person to share my testimony wow look at you my second testimony wow look at you my second testimony wow look at you my second testimony this was the original testimony this was the original testimony this was the original testimony like I found the Lord this is testimony like I found the Lord this is testimony like I found the Lord this is my second testimony of like he found me my second testimony of like he found me my second testimony of like he found me right or he was like look scales fall right or he was like look scales fall right or he was like look scales fall from your eyes I I can't see you Lord ah from your eyes I I can't see you Lord ah from your eyes I I can't see you Lord ah I need the empirical worldview is not I need the empirical worldview is not I need the empirical worldview is not compliant with your existence and then compliant with your existence and then compliant with your existence and then he was just like my son and I was like he was just like my son and I was like he was just like my son and I was like wow I love church wow I love church wow I love church anyway I love church yeah I love and I anyway I love church yeah I love and I anyway I love church yeah I love and I love the Lord and it makes me happy love the Lord and it makes me happy love the Lord and it makes me happy being there me too uh so what do you do being there me too uh so what do you do being there me too uh so what do you do fighting the Packers what are you going fighting the Packers what are you going fighting the Packers what are you going to do if you live on the west coast to do if you live on the west coast to do if you live on the west coast you're fighting with red zone at 10: you're fighting with red zone at 10: you're fighting with red zone at 10: a.m. anyway right so like stuff two a.m. anyway right so like stuff two a.m. anyway right so like stuff two responses I could think of that is funny responses I could think of that is funny responses I could think of that is funny we're on the East Coast we're never we're on the East Coast we're never we're on the East Coast we're never going to answer this question Sundays going to answer this question Sundays going to answer this question Sundays are the best on the East Coast because are the best on the East Coast because are the best on the East Coast because you get up you go to church you go home

you get up you go to church you go home you get up you go to church you go home you make lunch you sit down on the couch you make lunch you sit down on the couch you make lunch you sit down on the couch exactly and I never talked to my family exactly and I never talked to my family exactly and I never talked to my family again for 9 again for 9 again for 9 hours but every time September Comes hours but every time September Comes hours but every time September Comes Around it's like yeah the kids are back Around it's like yeah the kids are back Around it's like yeah the kids are back at school no I've lost my at school no I've lost my at school no I've lost my husband so two responses I can think of husband so two responses I can think of husband so two responses I can think of last chance to derail this question last chance to derail this question last chance to derail this question answer before no let's answer it there answer before no let's answer it there answer before no let's answer it there could be aggressive push back or there could be aggressive push back or there could be aggressive push back or there could be accommodation okay I don't could be accommodation okay I don't could be accommodation okay I don't think like the reality is the reality think like the reality is the reality think like the reality is the reality you you can't change the fact that you you you can't change the fact that you you you can't change the fact that you serve in Green Bay in Wisconsin where serve in Green Bay in Wisconsin where serve in Green Bay in Wisconsin where the Packers are like the only the Packers are like the only the Packers are like the only professional sports yeah like the only professional sports yeah like the only professional sports yeah like the only reason the city exists is like because reason the city exists is like because reason the city exists is like because of the stadium this isn't like of the stadium this isn't like of the stadium this isn't like Milwaukee a city and there are sports Milwaukee a city and there are sports Milwaukee a city and there are sports team this is like the city is the team M team this is like the city is the team M team this is like the city is the team M so you could aggressively push against so you could aggressively push against so you could aggressively push against it and be that kind of like it and be that kind of like it and be that kind of like you backsliding you backsliding you backsliding Jokers choosing a pig skin over the Lord Jokers choosing a pig skin over the Lord Jokers choosing a pig skin over the Lord right you could be that type of Pastor right you could be that type of Pastor right you could be that type of Pastor and we've seen that in all types of and we've seen that in all types of and we've seen that in all types of churches right like you get people to churches right like you get people to churches right like you get people to get serious by being extreme you want get serious by being extreme you want get serious by being extreme you want extreme from them you're going to be extreme from them you're going to be extreme from them you're going to be extreme with them and it kind of creates extreme with them and it kind of creates extreme with them and it kind of creates like those I was a part of a church like like those I was a part of a church like like those I was a part of a church like this in uh in in youth group and it was this in uh in in youth group and it was this in uh in in youth group and it was part of why like I was so intensely part of why like I was so intensely part of why like I was so intensely focused on God it was so bad my parents focused on God it was so bad my parents focused on God it was so bad my parents when they grounded me would ground me when they grounded me would ground me when they grounded me would ground me from youth group yeah like because like from youth group yeah like because like from youth group yeah like because like that was the only thing they could take that was the only thing they could take that was the only thing they could take away from me like you're going to take away from me like you're going to take away from me like you're going to take the Lord away from me how dare you the Lord away from me how dare you the Lord away from me how dare you they're like yeah we're going to take they're like yeah we're going to take they're like yeah we're going to take him away from you he's taken away guess

him away from you he's taken away guess him away from you he's taken away guess what he's still in your room where what he's still in your room where what he's still in your room where you'll be not at youth group on Friday you'll be not at youth group on Friday you'll be not at youth group on Friday night how do you like night how do you like night how do you like that so you could go like extreme push that so you could go like extreme push that so you could go like extreme push back M probably not the way you want to back M probably not the way you want to back M probably not the way you want to go and so then you kind of just have to go and so then you kind of just have to go and so then you kind of just have to be like accommodation which is like be like accommodation which is like be like accommodation which is like you're not going to get people I don't you're not going to get people I don't you're not going to get people I don't believe to give up on on Sports it's a believe to give up on on Sports it's a believe to give up on on Sports it's a reality it's probably not something that reality it's probably not something that reality it's probably not something that you can fight against and so if that's you can fight against and so if that's you can fight against and so if that's reality how can you work within reality how can you work within reality how can you work within it not the best uh reply I've ever come it not the best uh reply I've ever come it not the best uh reply I've ever come up with but I was trying to deal with up with but I was trying to deal with up with but I was trying to deal with reality here I mean my first thought is reality here I mean my first thought is reality here I mean my first thought is like if on the accommodation side uh like if on the accommodation side uh like if on the accommodation side uh like obviously wear your Green Bay like obviously wear your Green Bay like obviously wear your Green Bay jersey to church uh I'm happy to do that jersey to church uh I'm happy to do that jersey to church uh I'm happy to do that when the Leafs make the playoffs I wear when the Leafs make the playoffs I wear when the Leafs make the playoffs I wear my Leaf's Jersey uh until they are not my Leaf's Jersey uh until they are not my Leaf's Jersey uh until they are not in the playoffs anymore to church I find in the playoffs anymore to church I find in the playoffs anymore to church I find this interesting I find this interesting this interesting I find this interesting this interesting I find this interesting because you're the type that would be because you're the type that would be because you're the type that would be like if you bring a flag of a nation like if you bring a flag of a nation like if you bring a flag of a nation into this Sanctuary I will burn it on into this Sanctuary I will burn it on into this Sanctuary I will burn it on site and yet you're preaching me like site and yet you're preaching me like site and yet you're preaching me like Hey we're going to win the cup for the Hey we're going to win the cup for the Hey we're going to win the cup for the first time since' 67 that's right uh in first time since' 67 that's right uh in first time since' 67 that's right uh in congruent I don't know maybe I'll do congruent I don't know maybe I'll do congruent I don't know maybe I'll do some soul stretching on that but I mean some soul stretching on that but I mean some soul stretching on that but I mean depending on what time of day the game depending on what time of day the game depending on what time of day the game is and depending on how seriously you is and depending on how seriously you is and depending on how seriously you want topl accomodate this like you could want topl accomodate this like you could want topl accomodate this like you could lean into it and you could put you could lean into it and you could put you could lean into it and you could put you could put the pregame show on the screens in put the pregame show on the screens in put the pregame show on the screens in the lobby after church you know right the lobby after church you know right the lobby after church you know right you you you know that we always finish you you you know that we always finish you you you know that we always finish by 12:30 now the problem I think is like by 12:30 now the problem I think is like by 12:30 now the problem I think is like maybe tailgating culture yeah cuz depend maybe tailgating culture yeah cuz depend maybe tailgating culture yeah cuz depend on how many people are going to the game on how many people are going to the game on how many people are going to the game Green Bay is east coast um start time so Green Bay is east coast um start time so Green Bay is east coast um start time so they're in central so maybe the start they're in central so maybe the start they're in central so maybe the start time is at noon yeah but like what you

time is at noon yeah but like what you time is at noon yeah but like what you can obviously finish Church by noon can obviously finish Church by noon can obviously finish Church by noon which could lead in 17 weeks of the year which could lead in 17 weeks of the year which could lead in 17 weeks of the year into the game and everyone's having into the game and everyone's having into the game and everyone's having Community around the game but maybe tail Community around the game but maybe tail Community around the game but maybe tail getting starts at 9: and that's the getting starts at 9: and that's the getting starts at 9: and that's the issue because obviously the start time issue because obviously the start time issue because obviously the start time you could avoid could you could avoid could you could avoid could be I I think there are I think there are be I I think there are I think there are be I I think there are I think there are cre I I obviously we're leaning we're cre I I obviously we're leaning we're cre I I obviously we're leaning we're both kind of endorsing the accommodation both kind of endorsing the accommodation both kind of endorsing the accommodation the accommodation uh route I think there the accommodation uh route I think there the accommodation uh route I think there are really creative like fun ways like are really creative like fun ways like are really creative like fun ways like like ways that are that are congruent like ways that are that are congruent like ways that are that are congruent with how you live your daily life how with how you live your daily life how with how you live your daily life how you relate to the people in your church you relate to the people in your church you relate to the people in your church beyond the 167 hours of your Sunday beyond the 167 hours of your Sunday beyond the 167 hours of your Sunday service right like it's okay to service right like it's okay to service right like it's okay to incorporate I I'm of the belief that incorporate I I'm of the belief that incorporate I I'm of the belief that it's okay to like acknowledge and it's okay to like acknowledge and it's okay to like acknowledge and incorporate that truth into the communal incorporate that truth into the communal incorporate that truth into the communal life that you share even on Sundays like life that you share even on Sundays like life that you share even on Sundays like maybe not from the stage you know maybe maybe not from the stage you know maybe maybe not from the stage you know maybe we don't have the game playing on the we don't have the game playing on the we don't have the game playing on the screen on the stage but like it's okay screen on the stage but like it's okay screen on the stage but like it's okay to acknowledge it like the Packers are to acknowledge it like the Packers are to acknowledge it like the Packers are playing today and you all chose to be playing today and you all chose to be playing today and you all chose to be here so like after after church when here so like after after church when here so like after after church when you're enjoying a coffee in the lobby you're enjoying a coffee in the lobby you're enjoying a coffee in the lobby like like the pregame is on the TV but like like the pregame is on the TV but like like the pregame is on the TV but not the actual game I mean depending on not the actual game I mean depending on not the actual game I mean depending on what time service ends and what time the what time service ends and what time the what time service ends and what time the game starts I mean you could like time game starts I mean you could like time game starts I mean you could like time the benediction with the kickoff go the benediction with the kickoff go the benediction with the kickoff go ahead or like like move your small group ahead or like like move your small group ahead or like like move your small group you know like move your small small you know like move your small small you know like move your small small group to Sunday afternoon for for the group to Sunday afternoon for for the group to Sunday afternoon for for the season or something or create a football season or something or create a football season or something or create a football small group for goodness sakes yeah small group for goodness sakes yeah small group for goodness sakes yeah right some of my favorite memories from right some of my favorite memories from right some of my favorite memories from church are going to church and then church are going to church and then church are going to church and then playing football after church and it playing football after church and it playing football after church and it became this ritual where like we'd go to became this ritual where like we'd go to became this ritual where like we'd go to church and then we'd play football after church and then we'd play football after church and then we'd play football after church and it wasn't something that you church and it wasn't something that you church and it wasn't something that you could do year round because we live in

could do year round because we live in could do year round because we live in Canada and so we'd have like you know Canada and so we'd have like you know Canada and so we'd have like you know four months of the year where it was four months of the year where it was four months of the year where it was summertime and we could so again it's summertime and we could so again it's summertime and we could so again it's only 17 weeks of the Year football only 17 weeks of the Year football only 17 weeks of the Year football regular season M and so it could be regular season M and so it could be regular season M and so it could be something that you look forward to oh something that you look forward to oh something that you look forward to oh this is like almost the rhythm of our this is like almost the rhythm of our this is like almost the rhythm of our church that is unique and we we're just church that is unique and we we're just church that is unique and we we're just following this isn't the the Christian following this isn't the the Christian following this isn't the the Christian calendar this is you know the football calendar this is you know the football calendar this is you know the football calendar that we lean into and it could calendar that we lean into and it could calendar that we lean into and it could become this positive thing yeah love become this positive thing yeah love become this positive thing yeah love that of course some people might say that of course some people might say that of course some people might say that we're worshiping at the altar of that we're worshiping at the altar of that we're worshiping at the altar of the pig skin and that's all right I the pig skin and that's all right I the pig skin and that's all right I think that's actually probably uh like a think that's actually probably uh like a think that's actually probably uh like a an appropriate uh push back sure yeah so an appropriate uh push back sure yeah so an appropriate uh push back sure yeah so you think it's a bad idea no I I think you think it's a bad idea no I I think you think it's a bad idea no I I think it's an idea that like that you can it's an idea that like that you can it's an idea that like that you can tease out and like even discern like in tease out and like even discern like in tease out and like even discern like in your community like like how much of your community like like how much of your community like like how much of this of the the American culture are we this of the the American culture are we this of the the American culture are we going to acknowledge and accommodate and going to acknowledge and accommodate and going to acknowledge and accommodate and incorporate into our Like Sunday Morning incorporate into our Like Sunday Morning incorporate into our Like Sunday Morning culture I think I think that's a fine culture I think I think that's a fine culture I think I think that's a fine conversation to have and discern on an conversation to have and discern on an conversation to have and discern on an individual basis right because enjoying individual basis right because enjoying individual basis right because enjoying football is not idolatry on its own football is not idolatry on its own football is not idolatry on its own right so there should be a way for it to right so there should be a way for it to right so there should be a way for it to become something that we we integrate become something that we we integrate become something that we we integrate yeah yeah all right next question every yeah yeah all right next question every yeah yeah all right next question every Church hosts the big game on the big Church hosts the big game on the big Church hosts the big game on the big screen in which they know use the word screen in which they know use the word screen in which they know use the word Super Bowl because it's illegal right so Super Bowl because it's illegal right so Super Bowl because it's illegal right so we're really just dovetailing off of we're really just dovetailing off of we're really just dovetailing off of that yeah I mean trunk or treat's that yeah I mean trunk or treat's that yeah I mean trunk or treat's another example sure we're just talking another example sure we're just talking another example sure we're just talking about trunker treat yeah we're talking about trunker treat yeah we're talking about trunker treat yeah we're talking 17 days of the year instead of one yeah 17 days of the year instead of one yeah 17 days of the year instead of one yeah yeah what are some fashion trends that yeah what are some fashion trends that yeah what are some fashion trends that you are embracing this season this you are embracing this season this you are embracing this season this season late Autumn early winter aw 23 as

season late Autumn early winter aw 23 as season late Autumn early winter aw 23 as we call we call we call it it it I didn't know we called it that yeah I didn't know we called it that yeah I didn't know we called it that yeah it's yeah is that that's a real thing it's yeah is that that's a real thing it's yeah is that that's a real thing yeah it's ss24 and aw 23 I literally had yeah it's ss24 and aw 23 I literally had yeah it's ss24 and aw 23 I literally had no idea yeah spring summer 24 Autumn no idea yeah spring summer 24 Autumn no idea yeah spring summer 24 Autumn winter 23 I love that yeah aw 23 and winter 23 I love that yeah aw 23 and winter 23 I love that yeah aw 23 and then we'll go into spring summer 24 next then we'll go into spring summer 24 next then we'll go into spring summer 24 next year yeah so uh year yeah so uh year yeah so uh aw22 was all about nits aw22 was all about nits aw22 was all about nits Revelation I have so many knits I will Revelation I have so many knits I will Revelation I have so many knits I will buy all the knits you have that knit in buy all the knits you have that knit in buy all the knits you have that knit in multiple colors and I hope to have it in multiple colors and I hope to have it in multiple colors and I hope to have it in more well that that's the thing though more well that that's the thing though more well that that's the thing though you find a good knit a good sweater good you find a good knit a good sweater good you find a good knit a good sweater good pair of pants that fit you that love you pair of pants that fit you that love you pair of pants that fit you that love you you love them back by buying them in you love them back by buying them in you love them back by buying them in every color I do and I was at every color I do and I was at every color I do and I was at acne on Wednesday last week and I was acne on Wednesday last week and I was acne on Wednesday last week and I was buying some new jeans it's the only acne buying some new jeans it's the only acne buying some new jeans it's the only acne in Canada and I walked in uh Yorktown in Canada and I walked in uh Yorktown in Canada and I walked in uh Yorktown yeah yeah I walked him and they were yeah yeah I walked him and they were yeah yeah I walked him and they were like great to see you how's your baby like great to see you how's your baby like great to see you how's your baby that way yes what and I knew well was that way yes what and I knew well was that way yes what and I knew well was she with you last time yeah yeah she's a she with you last time yeah yeah she's a she with you last time yeah yeah she's a little hard throw but I've only been little hard throw but I've only been little hard throw but I've only been there three times and they remembered me there three times and they remembered me there three times and they remembered me yeah credit to them like but I realized yeah credit to them like but I realized yeah credit to them like but I realized I was upsetting I was upsetting one of I was upsetting I was upsetting one of I was upsetting I was upsetting one of the new um reps named Nikki thank you the new um reps named Nikki thank you the new um reps named Nikki thank you Nikki um I'm wearing the jeans right now Nikki um I'm wearing the jeans right now Nikki um I'm wearing the jeans right now and I walk in I was like I'm here for and I walk in I was like I'm here for and I walk in I was like I'm here for some denim she's like great and I was some denim she's like great and I was some denim she's like great and I was like you know I'm looking for maybe your like you know I'm looking for maybe your like you know I'm looking for maybe your 20 2003 Silhouette I was like but I also 20 2003 Silhouette I was like but I also 20 2003 Silhouette I was like but I also want to try out your 2021 silhouette want to try out your 2021 silhouette want to try out your 2021 silhouette your 1991 silhouette so they do their your 1991 silhouette so they do their your 1991 silhouette so they do their silhouettes by year and she's like okay

silhouettes by year and she's like okay silhouettes by year and she's like okay what kind of wash and I was like bring what kind of wash and I was like bring what kind of wash and I was like bring me every wash I wanted a dark wash but me every wash I wanted a dark wash but me every wash I wanted a dark wash but last time I was there I discovered like last time I was there I discovered like last time I was there I discovered like these sand washes that I wouldn't have these sand washes that I wouldn't have these sand washes that I wouldn't have found if I didn't let them kind of lead found if I didn't let them kind of lead found if I didn't let them kind of lead meh and so I get into the change room meh and so I get into the change room meh and so I get into the change room she brings up all of them and I go oh she brings up all of them and I go oh she brings up all of them and I go oh actually I have all of these she had actually I have all of these she had actually I have all of these she had been gone for 10 minutes and she looks been gone for 10 minutes and she looks been gone for 10 minutes and she looks at me and she's like and I was like oh I at me and she's like and I was like oh I at me and she's like and I was like oh I should have been more specific because I should have been more specific because I should have been more specific because I just made you do all this work anyway just made you do all this work anyway just made you do all this work anyway Nikki and I patched it up and by the end Nikki and I patched it up and by the end Nikki and I patched it up and by the end she was like we were on the same page she was like we were on the same page she was like we were on the same page okay like hey we're working together okay like hey we're working together okay like hey we're working together here um but I was like okay I need a here um but I was like okay I need a here um but I was like okay I need a dark wash and she brings out the 2021 dark wash and she brings out the 2021 dark wash and she brings out the 2021 silhouette and it had this little flare silhouette and it had this little flare silhouette and it had this little flare at the bottom which I liked but I wasn't at the bottom which I liked but I wasn't at the bottom which I liked but I wasn't quite ready for a flare and then she quite ready for a flare and then she quite ready for a flare and then she brought out the 2ou uh the 1991's my brought out the 2ou uh the 1991's my brought out the 2ou uh the 1991's my birth year which I'm wearing right now birth year which I'm wearing right now birth year which I'm wearing right now wow wow and they were I was like this is wow wow and they were I was like this is wow wow and they were I was like this is it this is it so really happy about that it this is it so really happy about that it this is it so really happy about that this is part of the new trend which is this is part of the new trend which is this is part of the new trend which is like more relaxed fit denim that stack like more relaxed fit denim that stack like more relaxed fit denim that stack on the feet so when I got into on the feet so when I got into on the feet so when I got into fashion in I was like you know 22 23 fashion in I was like you know 22 23 fashion in I was like you know 22 23 years old I remember going through like years old I remember going through like years old I remember going through like an online course cuz I just I grew up in an online course cuz I just I grew up in an online course cuz I just I grew up in like a non-fashion household and by like a non-fashion household and by like a non-fashion household and by fashion I just mean like clothes that fashion I just mean like clothes that fashion I just mean like clothes that fit like any type of style any Su not fit like any type of style any Su not fit like any type of style any Su not even fashion just like fine style not even fashion just like fine style not even fashion just like fine style not embarrassing style I had embarrassing embarrassing style I had embarrassing embarrassing style I had embarrassing style and I'm going through this course style and I'm going through this course style and I'm going through this course and they mentioned denim length and and they mentioned denim length and and they mentioned denim length and they're like okay denim length you want they're like okay denim length you want they're like okay denim length you want your jeans to roughly fall at your ankle your jeans to roughly fall at your ankle your jeans to roughly fall at your ankle bone and I was like oh okay that makes bone and I was like oh okay that makes bone and I was like oh okay that makes sense and I've been following that rule sense and I've been following that rule sense and I've been following that rule ever since until one day I was in Paris

ever since until one day I was in Paris ever since until one day I was in Paris guess where I was in Paris guess where I was in Paris guess where I was in Paris acne and I'm buying a pair of jeans and acne and I'm buying a pair of jeans and acne and I'm buying a pair of jeans and the rep goes I put on a pair I'm like I the rep goes I put on a pair I'm like I the rep goes I put on a pair I'm like I love he's like uh you should get a love he's like uh you should get a love he's like uh you should get a longer pair and I tried on a longer pair longer pair and I tried on a longer pair longer pair and I tried on a longer pair and I was like he's like no no those are and I was like he's like no no those are and I was like he's like no no those are good they stack at the bottom and I was good they stack at the bottom and I was good they stack at the bottom and I was like what do you mean he's like you want like what do you mean he's like you want like what do you mean he's like you want your jeans to like stack at the bottom your jeans to like stack at the bottom your jeans to like stack at the bottom like they hit the bottom and they kind like they hit the bottom and they kind like they hit the bottom and they kind of like build up because they're too of like build up because they're too of like build up because they're too long and I was like it's like actually I long and I was like it's like actually I long and I was like it's like actually I went through a course I was like this went through a course I was like this went through a course I was like this guy doesn't know what he's talking about guy doesn't know what he's talking about guy doesn't know what he's talking about so I didn't buy so I didn't buy so I didn't buy them uh actually I bought both I just them uh actually I bought both I just them uh actually I bought both I just never wore the ones he told me to buy never wore the ones he told me to buy never wore the ones he told me to buy and then one day my wife is like yeah and then one day my wife is like yeah and then one day my wife is like yeah like I like when the pants stack and I like I like when the pants stack and I like I like when the pants stack and I was like what and then I realized that I was like what and then I realized that I was like what and then I realized that I had been so I had blinders on about like had been so I had blinders on about like had been so I had blinders on about like this specific fit that I hadn't realized this specific fit that I hadn't realized this specific fit that I hadn't realized everyone was wearing pants that stacked everyone was wearing pants that stacked everyone was wearing pants that stacked times are changing yeah so I realized times are changing yeah so I realized times are changing yeah so I realized that I'm a fool and so many outfits that that I'm a fool and so many outfits that that I'm a fool and so many outfits that I had they started to make sense when I I had they started to make sense when I I had they started to make sense when I put on the jeans with the stack at the put on the jeans with the stack at the put on the jeans with the stack at the bottom because I normally wear these bottom because I normally wear these bottom because I normally wear these like smaller tops that are cropped if like smaller tops that are cropped if like smaller tops that are cropped if you don't wear the smaller cropped top you don't wear the smaller cropped top you don't wear the smaller cropped top for lck of better terms with like a for lck of better terms with like a for lck of better terms with like a bigger billowy pant it's like too much bigger billowy pant it's like too much bigger billowy pant it's like too much of the same thing and I realized what of the same thing and I realized what of the same thing and I realized what was not working and how it was all was not working and how it was all was not working and how it was all beginning to fit together the other big beginning to fit together the other big beginning to fit together the other big thing I'm looking at this year are thing I'm looking at this year are thing I'm looking at this year are Cardigans well I was going to say what Cardigans well I was going to say what Cardigans well I was going to say what are you doing wearing a knit a button are you doing wearing a knit a button are you doing wearing a knit a button button down it no I'm saying what are button down it no I'm saying what are button down it no I'm saying what are you wearing what are you doing wearing you wearing what are you doing wearing you wearing what are you doing wearing that now that was so aw22 yeah yeah but that now that was so aw22 yeah yeah but that now that was so aw22 yeah yeah but we're building we're stacking if you we're building we're stacking if you we're building we're stacking if you were nice over the years because I used were nice over the years because I used were nice over the years because I used to like change my wardrobe every year to like change my wardrobe every year to like change my wardrobe every year because I had no trajectory no foresight because I had no trajectory no foresight because I had no trajectory no foresight now that I'm like three years into the now that I'm like three years into the now that I'm like three years into the Wardrobe it's great to bring things back Wardrobe it's great to bring things back Wardrobe it's great to bring things back out you break the nits out of storage out you break the nits out of storage out you break the nits out of storage you bring out the darker wash denim the

you bring out the darker wash denim the you bring out the darker wash denim the thicker jeans you bring out the boots thicker jeans you bring out the boots thicker jeans you bring out the boots you bring out the warm uh the cold you bring out the warm uh the cold you bring out the warm uh the cold weather fragrances and now it's like weather fragrances and now it's like weather fragrances and now it's like okay and then you can you can experiment okay and then you can you can experiment okay and then you can you can experiment with trends when the Baseline of your with trends when the Baseline of your with trends when the Baseline of your wardrobe is set right the problem is I wardrobe is set right the problem is I wardrobe is set right the problem is I would always try to choose a trend but I would always try to choose a trend but I would always try to choose a trend but I had like no solid foundation it's like had like no solid foundation it's like had like no solid foundation it's like getting like a really cool thing that getting like a really cool thing that getting like a really cool thing that you see at like a home decor shop but you see at like a home decor shop but you see at like a home decor shop but like nothing in your home is designed like nothing in your home is designed like nothing in your home is designed already so you just have like this one already so you just have like this one already so you just have like this one weird thing that weird thing makes sense weird thing that weird thing makes sense weird thing that weird thing makes sense if you have a good solid if you have a good solid if you have a good solid foundation I haven't seen you wear foundation I haven't seen you wear foundation I haven't seen you wear corduroy yet or not corduroy I was just corduroy yet or not corduroy I was just corduroy yet or not corduroy I was just thinking about the pants I'm wearing thinking about the pants I'm wearing thinking about the pants I'm wearing which corduroy which uh We've now which corduroy which uh We've now which corduroy which uh We've now brought successfully brought back from brought successfully brought back from brought successfully brought back from the dead from 1999 um I haven't seen you the dead from 1999 um I haven't seen you the dead from 1999 um I haven't seen you wear a cardigan yet are you going to wear a cardigan yet are you going to wear a cardigan yet are you going to bust one out for maybe our dinner date bust one out for maybe our dinner date bust one out for maybe our dinner date at prora set that you have seen me wear at prora set that you have seen me wear at prora set that you have seen me wear a cardigan when uh on the episode that a cardigan when uh on the episode that a cardigan when uh on the episode that as on the day that we recorded this came as on the day that we recorded this came as on the day that we recorded this came out today wow yeah it was it was blue out today wow yeah it was it was blue out today wow yeah it was it was blue ammy unbuttoned white shirt ammy unbuttoned white shirt ammy unbuttoned white shirt underneath oh maybe maybe right because underneath oh maybe maybe right because underneath oh maybe maybe right because it was unbuttoned that didn't strike me it was unbuttoned that didn't strike me it was unbuttoned that didn't strike me as a cardigan yeah I I don't it's like a as a cardigan yeah I I don't it's like a as a cardigan yeah I I don't it's like a jacket I usually don't button or up my jacket I usually don't button or up my jacket I usually don't button or up my jackets either Cardigans Cardigans had a jackets either Cardigans Cardigans had a jackets either Cardigans Cardigans had a moment uh the The vneck Cardigans had a moment uh the The vneck Cardigans had a moment uh the The vneck Cardigans had a moment um probably 10 years ago and I moment um probably 10 years ago and I moment um probably 10 years ago and I gave him a try and just never felt gave him a try and just never felt gave him a try and just never felt comfortable in him so I never uh never comfortable in him so I never uh never comfortable in him so I never uh never went for it about one or two never felt went for it about one or two never felt went for it about one or two never felt good about myself so didn't wear them good about myself so didn't wear them good about myself so didn't wear them again well that's the thing about Trends again well that's the thing about Trends again well that's the thing about Trends not everyone is going to Vibe with you not everyone is going to Vibe with you not everyone is going to Vibe with you yeah and that's okay you need to know yeah and that's okay you need to know yeah and that's okay you need to know the trends that makes sense for you I the trends that makes sense for you I the trends that makes sense for you I have loosened the fit of my pants a have loosened the fit of my pants a have loosened the fit of my pants a little bit but not a lot well that's the little bit but not a lot well that's the little bit but not a lot well that's the first step right like you don't it took

first step right like you don't it took first step right like you don't it took me many years to get to this relaxed fit me many years to get to this relaxed fit me many years to get to this relaxed fit that I'm wearing now cuz I had skinny that I'm wearing now cuz I had skinny that I'm wearing now cuz I had skinny jeans which then became slim fit which jeans which then became slim fit which jeans which then became slim fit which then became straight fit which then this then became straight fit which then this then became straight fit which then this year became relaxed fit if I had walked year became relaxed fit if I had walked year became relaxed fit if I had walked out from like skinny or even from slim out from like skinny or even from slim out from like skinny or even from slim fit to relaxed fit it would have been fit to relaxed fit it would have been fit to relaxed fit it would have been impossible and this is what I've learned impossible and this is what I've learned impossible and this is what I've learned is that there are some fashion changes is that there are some fashion changes is that there are some fashion changes that are so um dramatic that typically that are so um dramatic that typically that are so um dramatic that typically that's where people at a certain age get that's where people at a certain age get that's where people at a certain age get stuck it's like this is too much I wear stuck it's like this is too much I wear stuck it's like this is too much I wear it I feel ridiculous and that's where it I feel ridiculous and that's where it I feel ridiculous and that's where like there are people that our age that like there are people that our age that like there are people that our age that are going to be wearing skinny jeans for are going to be wearing skinny jeans for are going to be wearing skinny jeans for the rest of their lives which I hey wear the rest of their lives which I hey wear the rest of their lives which I hey wear what you like but skinny jeans were our what you like but skinny jeans were our what you like but skinny jeans were our like intense fashion thing I think like intense fashion thing I think like intense fashion thing I think skinny jeans this is my prediction skinny jeans this is my prediction skinny jeans this is my prediction skinny jeans and girls with lip filler skinny jeans and girls with lip filler skinny jeans and girls with lip filler are our generation's mullets what do you are our generation's mullets what do you are our generation's mullets what do you think about this think about this think about this Theory skinny jeans and girls with lip Theory skinny jeans and girls with lip Theory skinny jeans and girls with lip filler when you can tell that they've filler when you can tell that they've filler when you can tell that they've been jacking up their lip are our been jacking up their lip are our been jacking up their lip are our generation's mullet yeah because when generation's mullet yeah because when generation's mullet yeah because when you would see a mullet in a photo yeah you would see a mullet in a photo yeah you would see a mullet in a photo yeah you'd be like what where you all think you'd be like what where you all think you'd be like what where you all think were you thinking and everyone had them were you thinking and everyone had them were you thinking and everyone had them you were all doing this I'm concerned you were all doing this I'm concerned you were all doing this I'm concerned about the skinny jeans thing because about the skinny jeans thing because about the skinny jeans thing because well you and I both wore skinny jeans as well you and I both wore skinny jeans as well you and I both wore skinny jeans as as skinny as they got for quite a long as skinny as they got for quite a long as skinny as they got for quite a long time there's quite a lot of um photo and time there's quite a lot of um photo and time there's quite a lot of um photo and video evidence of us wearing those uh so video evidence of us wearing those uh so video evidence of us wearing those uh so far we haven't filled our lips with far we haven't filled our lips with far we haven't filled our lips with anything so we're safe from that but I'm anything so we're safe from that but I'm anything so we're safe from that but I'm concerned about how if this proves to be concerned about how if this proves to be concerned about how if this proves to be true how how those uh those visual true how how those uh those visual true how how those uh those visual records uh treat us over time but the records uh treat us over time but the records uh treat us over time but the mullet's coming back exactly non mullet's coming back exactly non mullet's coming back exactly non ironically right but that doesn't matter

ironically right but that doesn't matter ironically right but that doesn't matter for when we saw it right yeah it's true for when we saw it right yeah it's true for when we saw it right yeah it's true the mullet coming back is like the color the mullet coming back is like the color the mullet coming back is like the color brown coming back it it didn't it had to brown coming back it it didn't it had to brown coming back it it didn't it had to skip a couple Cycles because it was so skip a couple Cycles because it was so skip a couple Cycles because it was so intense when it was here yeah cuz intense when it was here yeah cuz intense when it was here yeah cuz sometimes things come around like after sometimes things come around like after sometimes things come around like after one cycle like didn't we just do this one cycle like didn't we just do this one cycle like didn't we just do this like we're all we had a moment where like we're all we had a moment where like we're all we had a moment where like we were we we're kind of going back like we were we we're kind of going back like we were we we're kind of going back to like lowrise jeans for a sec it's to like lowrise jeans for a sec it's to like lowrise jeans for a sec it's like wait wait didn't we just do this like wait wait didn't we just do this like wait wait didn't we just do this but like mullets and brown were so but like mullets and brown were so but like mullets and brown were so intense it's like no no we're not ready intense it's like no no we're not ready intense it's like no no we're not ready skip a generation skip a generation okay skip a generation skip a generation okay skip a generation skip a generation okay we forgot about this atrocity bring it we forgot about this atrocity bring it we forgot about this atrocity bring it back in a new way we're like we're ready back in a new way we're like we're ready back in a new way we're like we're ready to be hurt again yeah mustache is coming to be hurt again yeah mustache is coming to be hurt again yeah mustache is coming back too oh if only I could um hey what back too oh if only I could um hey what back too oh if only I could um hey what Benchmark should a church Ed to Benchmark should a church Ed to Benchmark should a church Ed to determine if they should launch a determine if they should launch a determine if they should launch a podcast so you have down here the stat podcast so you have down here the stat podcast so you have down here the stat that 44% of all podcasts have less than that 44% of all podcasts have less than that 44% of all podcasts have less than three episodes that's right you have it three episodes that's right you have it three episodes that's right you have it in quotes without a citation that's in quotes without a citation that's in quotes without a citation that's right the only reason I mention it is right the only reason I mention it is right the only reason I mention it is because this has become uh stat that because this has become uh stat that because this has become uh stat that people frequently cite and I'm worried people frequently cite and I'm worried people frequently cite and I'm worried it's actually one of those stats that it's actually one of those stats that it's actually one of those stats that isn't based in anything but we've all isn't based in anything but we've all isn't based in anything but we've all just said it so many times that we think just said it so many times that we think just said it so many times that we think it's true it could be very much well be it's true it could be very much well be it's true it could be very much well be true the general advice you hear is like true the general advice you hear is like true the general advice you hear is like most podcasts don't have more than 10 most podcasts don't have more than 10 most podcasts don't have more than 10 episodes if you get past 10 you're like episodes if you get past 10 you're like episodes if you get past 10 you're like in the top 10% of podcasts ever which in the top 10% of podcasts ever which in the top 10% of podcasts ever which just seems like we've said it so many just seems like we've said it so many just seems like we've said it so many times now that I don't know if it's true times now that I don't know if it's true times now that I don't know if it's true anymore irrespective of the truth of anymore irrespective of the truth of anymore irrespective of the truth of that statistic yes I think that I think that statistic yes I think that I think that statistic yes I think that I think at the very least the sentiment is true at the very least the sentiment is true at the very least the sentiment is true is that a lot of folks have a good idea is that a lot of folks have a good idea is that a lot of folks have a good idea for a show or the energy for a show and for a show or the energy for a show and for a show or the energy for a show and they do the work to set up a microphone they do the work to set up a microphone they do the work to set up a microphone what have you they've got enough um uh what have you they've got enough um uh what have you they've got enough um uh concept to generate a few episodes and

concept to generate a few episodes and concept to generate a few episodes and they don't have the endurance or the they don't have the endurance or the they don't have the endurance or the foresight to keep going to push back foresight to keep going to push back foresight to keep going to push back past the barrier of not having that past the barrier of not having that past the barrier of not having that stroke of Genius anymore and it just stroke of Genius anymore and it just stroke of Genius anymore and it just results in shows not having longevity results in shows not having longevity results in shows not having longevity over the short term and definitely over over the short term and definitely over over the short term and definitely over the long term um and so I think at the the long term um and so I think at the the long term um and so I think at the very least that sentiment is probably very least that sentiment is probably very least that sentiment is probably true for for most shows that's fair so true for for most shows that's fair so true for for most shows that's fair so what Ben Ben marks do I have can you what Ben Ben marks do I have can you what Ben Ben marks do I have can you these are just four five questions to these are just four five questions to these are just four five questions to ask yourself number one can you sustain ask yourself number one can you sustain ask yourself number one can you sustain it you know before we launched this it you know before we launched this it you know before we launched this video show one of the reasons it took us video show one of the reasons it took us video show one of the reasons it took us so long to get into the video Studio so long to get into the video Studio so long to get into the video Studio even though we had been filming 700 plus even though we had been filming 700 plus even though we had been filming 700 plus episodes was because we needed to find a episodes was because we needed to find a episodes was because we needed to find a sustainable editing workflow to put out sustainable editing workflow to put out sustainable editing workflow to put out the quality product every single week so the quality product every single week so the quality product every single week so can you sustain it number two is there can you sustain it number two is there can you sustain it number two is there interest in it and not just your interest in it and not just your interest in it and not just your interest in recording yourself and interest in recording yourself and interest in recording yourself and putting it on the internet right the putting it on the internet right the putting it on the internet right the topic the subject matter that you'll be topic the subject matter that you'll be topic the subject matter that you'll be covering are there people that want to covering are there people that want to covering are there people that want to listen to that number three what will listen to that number three what will listen to that number three what will the format be you know we've kind of the format be you know we've kind of the format be you know we've kind of settled in at this point to once a month settled in at this point to once a month settled in at this point to once a month we do a mailbag bro Church tools episode we do a mailbag bro Church tools episode we do a mailbag bro Church tools episode like this one once a month we have a like this one once a month we have a like this one once a month we have a guest and then twice a month we do like guest and then twice a month we do like guest and then twice a month we do like specific topics and that's kind of like specific topics and that's kind of like specific topics and that's kind of like the monthly rhythm of this show for a the monthly rhythm of this show for a the monthly rhythm of this show for a while we had every episode was Q&A for a while we had every episode was Q&A for a while we had every episode was Q&A for a while we had every episode was a guest while we had every episode was a guest while we had every episode was a guest and I think that I I'm liking this and I think that I I'm liking this and I think that I I'm liking this format the most so far because there is format the most so far because there is format the most so far because there is variety and we're not doing the same variety and we're not doing the same variety and we're not doing the same thing every single week so what's your thing every single week so what's your thing every single week so what's your format going to be number four do you format going to be number four do you format going to be number four do you have a passion for it or is this a thing

have a passion for it or is this a thing have a passion for it or is this a thing where you're like oh our church probably where you're like oh our church probably where you're like oh our church probably should do a podcast you know in the should do a podcast you know in the should do a podcast you know in the church space you might feel like church space you might feel like church space you might feel like obligation to do a podcast typically obligation to do a podcast typically obligation to do a podcast typically people start podcasts because they do people start podcasts because they do people start podcasts because they do have a passion to talk or because of the have a passion to talk or because of the have a passion to talk or because of the subject matter but in the church case do subject matter but in the church case do subject matter but in the church case do you feel this is just a responsibility you feel this is just a responsibility you feel this is just a responsibility we should be doing this or do you really we should be doing this or do you really we should be doing this or do you really want to and then number five how will want to and then number five how will want to and then number five how will you measure success podcasts are you measure success podcasts are you measure success podcasts are famously uh non-sexy in their metrics famously uh non-sexy in their metrics famously uh non-sexy in their metrics you'll be like oh my real got like you you'll be like oh my real got like you you'll be like oh my real got like you know we had a real pop off it had know we had a real pop off it had know we had a real pop off it had 120,000 views it might take me 18 years 120,000 views it might take me 18 years 120,000 views it might take me 18 years to get 120,000 downloads on this podcast to get 120,000 downloads on this podcast to get 120,000 downloads on this podcast you know sort of thing like so what does you know sort of thing like so what does you know sort of thing like so what does success look like for you how is you how success look like for you how is you how success look like for you how is you how are you going to use it in the context are you going to use it in the context are you going to use it in the context of your church ministry already um those of your church ministry already um those of your church ministry already um those are the five questions that I would ask are the five questions that I would ask are the five questions that I would ask you want to be satisfied with each of you want to be satisfied with each of you want to be satisfied with each of the answers and then go forward knowing the answers and then go forward knowing the answers and then go forward knowing okay we need to commit to doing this for okay we need to commit to doing this for okay we need to commit to doing this for a year one episode a week every year or a year one episode a week every year or a year one episode a week every year or one episode every two weeks for a year I one episode every two weeks for a year I one episode every two weeks for a year I don't go on shows as a guest unless don't go on shows as a guest unless don't go on shows as a guest unless they've already published 10 episodes they've already published 10 episodes they've already published 10 episodes people come to me commonly without 10 people come to me commonly without 10 people come to me commonly without 10 episodes I say get your 10 published episodes I say get your 10 published episodes I say get your 10 published invite me again and then when I see that invite me again and then when I see that invite me again and then when I see that second invite come in I'm always saying second invite come in I'm always saying second invite come in I'm always saying yes because I know they stuck to it a yes because I know they stuck to it a yes because I know they stuck to it a lot of times second invite never comes lot of times second invite never comes lot of times second invite never comes right next question when is the time right next question when is the time right next question when is the time since having this ministry that you feel since having this ministry that you feel since having this ministry that you feel like you've missed on giving like you've missed on giving like you've missed on giving advice so gave this some thought and my advice so gave this some thought and my advice so gave this some thought and my best answer was more about how I've best answer was more about how I've best answer was more about how I've given the advice versus what advice I've given the advice versus what advice I've given the advice versus what advice I've isn't that true you know I have been isn't that true you know I have been isn't that true you know I have been pretty pretty hard on my stance on like pretty pretty hard on my stance on like pretty pretty hard on my stance on like I don't think churches need an app I've

I don't think churches need an app I've I don't think churches need an app I've been pretty hard on my stance that like been pretty hard on my stance that like been pretty hard on my stance that like live streaming live streaming live streaming is there are better options for most is there are better options for most is there are better options for most churches I've been pretty hard on my churches I've been pretty hard on my churches I've been pretty hard on my stance that rev share in giving stance that rev share in giving stance that rev share in giving companies is companies is companies is bad I'm content with all the answers bad I'm content with all the answers bad I'm content with all the answers that I've given over the 10 years on that I've given over the 10 years on that I've given over the 10 years on those three fronts I think those are those three fronts I think those are those three fronts I think those are probably three of my most like quote probably three of my most like quote probably three of my most like quote unquote hot takes controversial but I unquote hot takes controversial but I unquote hot takes controversial but I think that I in my youth have been think that I in my youth have been think that I in my youth have been abrasive in how I've come across abrasive in how I've come across abrasive in how I've come across topics I remember getting into this topics I remember getting into this topics I remember getting into this space and just feeling like nobody is space and just feeling like nobody is space and just feeling like nobody is saying what they think I would hang out saying what they think I would hang out saying what they think I would hang out with people and they would say their with people and they would say their with people and they would say their opinions and then online they would opinions and then online they would opinions and then online they would always be so vanilla and I always always be so vanilla and I always always be so vanilla and I always thought that was strange I I I would thought that was strange I I I would thought that was strange I I I would talk to Pastors in real life and they talk to Pastors in real life and they talk to Pastors in real life and they would talk one way and then they get on would talk one way and then they get on would talk one way and then they get on stage and they would be like in their stage and they would be like in their stage and they would be like in their Pastor voice and I was like that isn't Pastor voice and I was like that isn't Pastor voice and I was like that isn't what I'm used to hearing from you and I what I'm used to hearing from you and I what I'm used to hearing from you and I told myself I was like I am going to say told myself I was like I am going to say told myself I was like I am going to say things online that I like think yeah and things online that I like think yeah and things online that I like think yeah and I remember people being like you're so I remember people being like you're so I remember people being like you're so brave in the DM like I can't believe you brave in the DM like I can't believe you brave in the DM like I can't believe you said that and I was like I I just I'm said that and I was like I I just I'm said that and I was like I I just I'm just saying what my convictions are that just saying what my convictions are that just saying what my convictions are that being said sometimes my tone was being said sometimes my tone was being said sometimes my tone was abrasive you know there's just that like abrasive you know there's just that like abrasive you know there's just that like Vigor of Youth you're just like we need Vigor of Youth you're just like we need Vigor of Youth you're just like we need to change the world at all costs and so to change the world at all costs and so to change the world at all costs and so you can be so like Hardline on something you can be so like Hardline on something you can be so like Hardline on something or so US versus them or so abrasive is or so US versus them or so abrasive is or so US versus them or so abrasive is the best term and so I think how I said the best term and so I think how I said the best term and so I think how I said things I become more measured in how I things I become more measured in how I things I become more measured in how I discuss certain topics but I also think discuss certain topics but I also think discuss certain topics but I also think that I've probably become too too soft that I've probably become too too soft that I've probably become too too soft in some ways like sometimes I need to in some ways like sometimes I need to in some ways like sometimes I need to like stick to my guns and and it's not like stick to my guns and and it's not like stick to my guns and and it's not abrasiveness it's just conviction and abrasiveness it's just conviction and abrasiveness it's just conviction and that that that can be a hard needle to

that that that can be a hard needle to that that that can be a hard needle to thread where you're like am I being a thread where you're like am I being a thread where you're like am I being a jerk or am I just staying true to my jerk or am I just staying true to my jerk or am I just staying true to my convictions am I adjusting my wording to convictions am I adjusting my wording to convictions am I adjusting my wording to be quote unquote more nuanced or am I be quote unquote more nuanced or am I be quote unquote more nuanced or am I adjusting it so that it's not as harsh adjusting it so that it's not as harsh adjusting it so that it's not as harsh so that I'm not getting as much blowback so that I'm not getting as much blowback so that I'm not getting as much blowback because people are like oh he must not because people are like oh he must not because people are like oh he must not really mean that yeah tricky and that's really mean that yeah tricky and that's really mean that yeah tricky and that's a that's a universal truth I think in in a that's a universal truth I think in in a that's a universal truth I think in in any and all communication like we have any and all communication like we have any and all communication like we have this uh kind of rule in our home that um this uh kind of rule in our home that um this uh kind of rule in our home that um you can be right but if you say it the you can be right but if you say it the you can be right but if you say it the wrong way you are wrong and so much of wrong way you are wrong and so much of wrong way you are wrong and so much of how we communicate interpersonally uh how we communicate interpersonally uh how we communicate interpersonally uh not just like um from a platform or on not just like um from a platform or on not just like um from a platform or on our social media accounts or whatever our social media accounts or whatever our social media accounts or whatever but on a podcast but so much of how we but on a podcast but so much of how we but on a podcast but so much of how we communicate communicate communicate interpersonally um is is and how much of interpersonally um is is and how much of interpersonally um is is and how much of that is received well is dictated by our that is received well is dictated by our that is received well is dictated by our tone of voice our posture uh the spirit tone of voice our posture uh the spirit tone of voice our posture uh the spirit behind what we're saying not just what behind what we're saying not just what behind what we're saying not just what we're saying but the spirit behind what we're saying but the spirit behind what we're saying but the spirit behind what we're saying saying um so I think that's we're saying saying um so I think that's we're saying saying um so I think that's just universally true what's one thing just universally true what's one thing just universally true what's one thing that's made you the happiest in the last that's made you the happiest in the last that's made you the happiest in the last week do you have an answer for this mhm week do you have an answer for this mhm week do you have an answer for this mhm yeah I uh have been spending a lot of yeah I uh have been spending a lot of yeah I uh have been spending a lot of time in the forest hunting this year time in the forest hunting this year time in the forest hunting this year trying to harvest uh deer for our family trying to harvest uh deer for our family trying to harvest uh deer for our family for the next year and it's been a hard for the next year and it's been a hard for the next year and it's been a hard hunting season I haven't harvested hunting season I haven't harvested hunting season I haven't harvested anything and that comes at a cost like anything and that comes at a cost like anything and that comes at a cost like to me personally and to my family it's to me personally and to my family it's to me personally and to my family it's it's just not easy to to try and and it's just not easy to to try and and it's just not easy to to try and and collect food this way um but being in collect food this way um but being in collect food this way um but being in nature I've said this on the show before nature I've said this on the show before nature I've said this on the show before like being in nature is often times like like being in nature is often times like like being in nature is often times like where I feel like in closest proximity where I feel like in closest proximity where I feel like in closest proximity to God like in in his um creation like

to God like in in his um creation like to God like in in his um creation like unplugged like no phone no airpods no unplugged like no phone no airpods no unplugged like no phone no airpods no nothing um and just this last week I had nothing um and just this last week I had nothing um and just this last week I had an awesome hunt I was hunting in a in a an awesome hunt I was hunting in a in a an awesome hunt I was hunting in a in a place where I don't normally see high place where I don't normally see high place where I don't normally see high density of deer and um I got out there density of deer and um I got out there density of deer and um I got out there before the sunrise and the temperature before the sunrise and the temperature before the sunrise and the temperature was perfect the sunrise was like the was perfect the sunrise was like the was perfect the sunrise was like the best way I can describe it as glorious best way I can describe it as glorious best way I can describe it as glorious like just the color with like the sky like just the color with like the sky like just the color with like the sky just exploded and and I got to watch just exploded and and I got to watch just exploded and and I got to watch this this like family of deer come from this this like family of deer come from this this like family of deer come from a spot where I didn't expect them to a spot where I didn't expect them to a spot where I didn't expect them to come and I was just I was able I had come and I was just I was able I had come and I was just I was able I had like a 20 minute interaction with them I like a 20 minute interaction with them I like a 20 minute interaction with them I wasn't able to to I didn't have a shot wasn't able to to I didn't have a shot wasn't able to to I didn't have a shot available but I was I just had this available but I was I just had this available but I was I just had this 20-minute interaction with these deer 20-minute interaction with these deer 20-minute interaction with these deer and watched them like just do their and watched them like just do their and watched them like just do their thing and it was like it was probably thing and it was like it was probably thing and it was like it was probably the most at peace I felt in a long time the most at peace I felt in a long time the most at peace I felt in a long time and it was uh I felt so like full of and it was uh I felt so like full of and it was uh I felt so like full of content after that hunt so that was content after that hunt so that was content after that hunt so that was probably the happiest I've been in the probably the happiest I've been in the probably the happiest I've been in the last week and they stepped into the last week and they stepped into the last week and they stepped into the right spot and you murdered them all no right spot and you murdered them all no right spot and you murdered them all no shot okay shot okay shot okay yeah I uh you know it's been a pretty yeah I uh you know it's been a pretty yeah I uh you know it's been a pretty challenging couple of weeks for me and I challenging couple of weeks for me and I challenging couple of weeks for me and I was thinking about my most happiest and was thinking about my most happiest and was thinking about my most happiest and I think it was on a walk yesterday with I think it was on a walk yesterday with I think it was on a walk yesterday with uh with stie our 15-month-old uh with stie our 15-month-old uh with stie our 15-month-old 16-month-old and she hasn't been able to 16-month-old and she hasn't been able to 16-month-old and she hasn't been able to come on our daily walks as much lately come on our daily walks as much lately come on our daily walks as much lately because she's been so sick I'm confident because she's been so sick I'm confident because she's been so sick I'm confident if I put her in her um in her stroller if I put her in her um in her stroller if I put her in her um in her stroller she'd fall asleep uh we have the she'd fall asleep uh we have the she'd fall asleep uh we have the stroller uh weather now so we call it stroller uh weather now so we call it stroller uh weather now so we call it her spaceship cuz like it actually has her spaceship cuz like it actually has her spaceship cuz like it actually has like a little like dome for her her so like a little like dome for her her so like a little like dome for her her so I'm confident she'd fall asleep in her I'm confident she'd fall asleep in her I'm confident she'd fall asleep in her spaceship but it was she had just woken spaceship but it was she had just woken spaceship but it was she had just woken up for her nap Mom needed a break so I up for her nap Mom needed a break so I up for her nap Mom needed a break so I put her in the stroller I'm walking her put her in the stroller I'm walking her put her in the stroller I'm walking her around and we get to uh you know the

around and we get to uh you know the around and we get to uh you know the chicken house and the chickens are chicken house and the chickens are chicken house and the chickens are outside and she's just been so miserable outside and she's just been so miserable outside and she's just been so miserable cuz she's sick she got this nasty like cuz she's sick she got this nasty like cuz she's sick she got this nasty like wet cough and she's just like hack and wet cough and she's just like hack and wet cough and she's just like hack and hack and hacking so I I take her out of hack and hacking so I I take her out of hack and hacking so I I take her out of her spaceship and she sees the chickens her spaceship and she sees the chickens her spaceship and she sees the chickens and she's pointing and she's like you and she's pointing and she's like you and she's pointing and she's like you know the bo box the chickens and she's know the bo box the chickens and she's know the bo box the chickens and she's waving and she just like has this big waving and she just like has this big waving and she just like has this big smile on her face which she hasn't had smile on her face which she hasn't had smile on her face which she hasn't had very much recently and then we continue very much recently and then we continue very much recently and then we continue on on the walk and so it's just like on on the walk and so it's just like on on the walk and so it's just like it's like these moments which is I don't it's like these moments which is I don't it's like these moments which is I don't know depressing to say out loud it's know depressing to say out loud it's know depressing to say out loud it's like yeah it was this tiny moment where like yeah it was this tiny moment where like yeah it was this tiny moment where life was not awful for one second that life was not awful for one second that life was not awful for one second that matters this is worth it well that's a matters this is worth it well that's a matters this is worth it well that's a struggle if you don't pay if you don't struggle if you don't pay if you don't struggle if you don't pay if you don't take enough time to pay attention to take enough time to pay attention to take enough time to pay attention to even the smallest of moments you can even the smallest of moments you can even the smallest of moments you can find yourself in like real despair find yourself in like real despair find yourself in like real despair depending on what's going on in your depending on what's going on in your depending on what's going on in your life and sometimes it is just a brief life and sometimes it is just a brief life and sometimes it is just a brief moment a glimmer of hope or a glimmer of moment a glimmer of hope or a glimmer of moment a glimmer of hope or a glimmer of happiness in this case but those matter happiness in this case but those matter happiness in this case but those matter MH mhm I mean my saddest moment was MH mhm I mean my saddest moment was MH mhm I mean my saddest moment was probably when I was watching football um probably when I was watching football um probably when I was watching football um after church with our friend friends you after church with our friend friends you after church with our friend friends you know with my pastor and you know we were know with my pastor and you know we were know with my pastor and you know we were watching and a guy caught a touchdown watching and a guy caught a touchdown watching and a guy caught a touchdown and I was like yes cuz I thought he was and I was like yes cuz I thought he was and I was like yes cuz I thought he was one of my fantasy football guys and then one of my fantasy football guys and then one of my fantasy football guys and then I saw the name on the back of the jersey I saw the name on the back of the jersey I saw the name on the back of the jersey and it was a different guy oh that sucks and it was a different guy oh that sucks and it was a different guy oh that sucks somebody else's team earning points for somebody else's team earning points for somebody else's team earning points for somebody else yeah at least it wasn't somebody else yeah at least it wasn't somebody else yeah at least it wasn't earning points against me yeah I mean I earning points against me yeah I mean I earning points against me yeah I mean I lost for my second Sunday in a row so I lost for my second Sunday in a row so I lost for my second Sunday in a row so I didn't have good Sunday either in didn't have good Sunday either in didn't have good Sunday either in fantasy Snapchat I don't hear you talk fantasy Snapchat I don't hear you talk fantasy Snapchat I don't hear you talk about it that often how can we do about it that often how can we do about it that often how can we do digital Ministry in that space filled digital Ministry in that space filled digital Ministry in that space filled with the younger with the younger with the younger folks yeah so we don't talk about it too folks yeah so we don't talk about it too folks yeah so we don't talk about it too much because Snapchat is basically used much because Snapchat is basically used much because Snapchat is basically used as like a texting app for youth mostly as like a texting app for youth mostly as like a texting app for youth mostly and young adults so there isn't too much and young adults so there isn't too much and young adults so there isn't too much publicly going on and and so that does publicly going on and and so that does publicly going on and and so that does present a challenge for youth pastors

present a challenge for youth pastors present a challenge for youth pastors and youth leaders like okay how am I to and youth leaders like okay how am I to and youth leaders like okay how am I to engage in a platform where like it's engage in a platform where like it's engage in a platform where like it's mostly done privately uh you know for mostly done privately uh you know for mostly done privately uh you know for some little bit of church uh pro- Church some little bit of church uh pro- Church some little bit of church uh pro- Church tools history in 2016 I had an entire tools history in 2016 I had an entire tools history in 2016 I had an entire course um done on Snapchat we went to course um done on Snapchat we went to course um done on Snapchat we went to Denver we filmed it in this really cool Denver we filmed it in this really cool Denver we filmed it in this really cool location and uh the day we finished location and uh the day we finished location and uh the day we finished filming uh Instagram released stories in filming uh Instagram released stories in filming uh Instagram released stories in a public release right we and and we a public release right we and and we a public release right we and and we were just about to see people people were just about to see people people were just about to see people people were about to go to Snapchat like there were about to go to Snapchat like there were about to go to Snapchat like there had been a bunch of holdouts from like had been a bunch of holdouts from like had been a bunch of holdouts from like older Millennials just like I'm not older Millennials just like I'm not older Millennials just like I'm not don't juming on Snapchat just for these don't juming on Snapchat just for these don't juming on Snapchat just for these kids okay fine we go over and then kids okay fine we go over and then kids okay fine we go over and then Instagram stories drops and all these Instagram stories drops and all these Instagram stories drops and all these people were like ha now we'll stay here people were like ha now we'll stay here people were like ha now we'll stay here and so and and after that Snapchat and so and and after that Snapchat and so and and after that Snapchat really just kind of like it didn't take really just kind of like it didn't take really just kind of like it didn't take off like it had established its base but off like it had established its base but off like it had established its base but it didn't really take off from there and it didn't really take off from there and it didn't really take off from there and you know we talked about asking churches you know we talked about asking churches you know we talked about asking churches if they used Tik Tok recently and 10% of if they used Tik Tok recently and 10% of if they used Tik Tok recently and 10% of churches said yes we used Tik Tok and churches said yes we used Tik Tok and churches said yes we used Tik Tok and that's in our audience yeah people that that's in our audience yeah people that that's in our audience yeah people that follow me for social media so where follow me for social media so where follow me for social media so where we've been saying for 5 years you should we've been saying for 5 years you should we've been saying for 5 years you should be on Tik Tok assuredly the actual be on Tik Tok assuredly the actual be on Tik Tok assuredly the actual number is much lower than that so number is much lower than that so number is much lower than that so Snapchat would be even lower than that Snapchat would be even lower than that Snapchat would be even lower than that and so it's really just us not talking and so it's really just us not talking and so it's really just us not talking about it because there isn't a demand about it because there isn't a demand about it because there isn't a demand for us to talk about it uh but being for us to talk about it uh but being for us to talk about it uh but being active on a platform like that is very active on a platform like that is very active on a platform like that is very much like you know in the DMS of much like you know in the DMS of much like you know in the DMS of Instagram it's much it's just you know Instagram it's much it's just you know Instagram it's much it's just you know it's communication back back and forth it's communication back back and forth it's communication back back and forth with with folks and and you have to kind with with folks and and you have to kind with with folks and and you have to kind of line up your policy on if that's safe of line up your policy on if that's safe of line up your policy on if that's safe in your ministry well you just said it in your ministry well you just said it in your ministry well you just said it uh using the words policy and safe uh using the words policy and safe uh using the words policy and safe because when we have talked about because when we have talked about because when we have talked about Snapchat in the past that's one thing Snapchat in the past that's one thing Snapchat in the past that's one thing that we have highlighted is that with that we have highlighted is that with that we have highlighted is that with that app because of the nature of the

that app because of the nature of the that app because of the nature of the disappearing um images and messaging it disappearing um images and messaging it disappearing um images and messaging it there is a particular vulnerability to there is a particular vulnerability to there is a particular vulnerability to that platform when it comes to the that platform when it comes to the that platform when it comes to the safety of Youth in your church like that safety of Youth in your church like that safety of Youth in your church like that just it just is what it is there's not a just it just is what it is there's not a just it just is what it is there's not a whole lot of traceability um with a whole lot of traceability um with a whole lot of traceability um with a record of communication in there and so record of communication in there and so record of communication in there and so when it comes to policies and safety when it comes to policies and safety when it comes to policies and safety it's very likely not the safest place to it's very likely not the safest place to it's very likely not the safest place to communicate to um the youth the the communicate to um the youth the the communicate to um the youth the the minors in your church so that's probably minors in your church so that's probably minors in your church so that's probably why we don't have a strategy for using why we don't have a strategy for using why we don't have a strategy for using it uh next question how can I help my it uh next question how can I help my it uh next question how can I help my Ministry find our voice for posting on Ministry find our voice for posting on Ministry find our voice for posting on social I love this question uh because social I love this question uh because social I love this question uh because back in the day it used to just be like back in the day it used to just be like back in the day it used to just be like how can I post on social and now we're how can I post on social and now we're how can I post on social and now we're starting to think more intelligently starting to think more intelligently starting to think more intelligently about these uh these things like okay about these uh these things like okay about these uh these things like okay how can I find our voice so really easy how can I find our voice so really easy how can I find our voice so really easy um or at least the framework is easy um or at least the framework is easy um or at least the framework is easy doing the work not so easy uh first doing the work not so easy uh first doing the work not so easy uh first thing is to copy one person find someone thing is to copy one person find someone thing is to copy one person find someone you like and like just you're going to you like and like just you're going to you like and like just you're going to end up talking like they talk your voice end up talking like they talk your voice end up talking like they talk your voice is going to be like theirs this is how is going to be like theirs this is how is going to be like theirs this is how it starts for everyone there's a pastor it starts for everyone there's a pastor it starts for everyone there's a pastor that you look up to you love their that you look up to you love their that you look up to you love their preaching style and you finally you're preaching style and you finally you're preaching style and you finally you're preaching like them then you want to preaching like them then you want to preaching like them then you want to copy multiple people you got three copy multiple people you got three copy multiple people you got three pastors that you like to listen to and pastors that you like to listen to and pastors that you like to listen to and and and you have a bit of all of them and and you have a bit of all of them and and you have a bit of all of them and now you've kind of Taken like their and now you've kind of Taken like their and now you've kind of Taken like their individual Styles remixed all of them to individual Styles remixed all of them to individual Styles remixed all of them to create something new create something new create something new and then it's just iterating what we and then it's just iterating what we and then it's just iterating what we find though is people are like want wait find though is people are like want wait find though is people are like want wait to find their they but in reality you to find their they but in reality you to find their they but in reality you find your voice through publishing you find your voice through publishing you find your voice through publishing you know think about being a preacher 10 know think about being a preacher 10 know think about being a preacher 10 years ago the way Alex preached is not years ago the way Alex preached is not years ago the way Alex preached is not how he preaches now if he had just been

how he preaches now if he had just been how he preaches now if he had just been sitting on the sidelines being like I'm sitting on the sidelines being like I'm sitting on the sidelines being like I'm going to wait until I'm my fully formed going to wait until I'm my fully formed going to wait until I'm my fully formed preaching self well he never would have preaching self well he never would have preaching self well he never would have gotten there in fact his voice is only gotten there in fact his voice is only gotten there in fact his voice is only found by talking Yeah by preaching and found by talking Yeah by preaching and found by talking Yeah by preaching and so you kind of have to do the work but so you kind of have to do the work but so you kind of have to do the work but to start it's okay to copy one person I to start it's okay to copy one person I to start it's okay to copy one person I I tell my wife this all the time like in I tell my wife this all the time like in I tell my wife this all the time like in the fashion sense she's like you know the fashion sense she's like you know the fashion sense she's like you know I'm 32 like how am I supposed to be I'm 32 like how am I supposed to be I'm 32 like how am I supposed to be dressed I us need to find someone with a dressed I us need to find someone with a dressed I us need to find someone with a similar body shape similar age similar similar body shape similar age similar similar body shape similar age similar height that you like just copy what they height that you like just copy what they height that you like just copy what they do only and then when you wear something do only and then when you wear something do only and then when you wear something that they wear and you go huh this thing that they wear and you go huh this thing that they wear and you go huh this thing I love how this fits that makes sense I I love how this fits that makes sense I I love how this fits that makes sense I expected this to fit on me good but it expected this to fit on me good but it expected this to fit on me good but it doesn't why not it's same in a voice or doesn't why not it's same in a voice or doesn't why not it's same in a voice or a preaching style you preach the way a preaching style you preach the way a preaching style you preach the way someone else preached I like that but someone else preached I like that but someone else preached I like that but when I said it this thing the way they when I said it this thing the way they when I said it this thing the way they said it that didn't sound like me okay said it that didn't sound like me okay said it that didn't sound like me okay you've just learn something about you've just learn something about you've just learn something about yourself the more that you do that the yourself the more that you do that the yourself the more that you do that the more you learn about yourself and now more you learn about yourself and now more you learn about yourself and now your voice is Uniquely Yours and there's your voice is Uniquely Yours and there's your voice is Uniquely Yours and there's no harm in doing that because what we're no harm in doing that because what we're no harm in doing that because what we're not advocating for is copying the not advocating for is copying the not advocating for is copying the content right you're not copying their content right you're not copying their content right you're not copying their content strategy you're not literally content strategy you're not literally content strategy you're not literally copying and pasting what they're saying copying and pasting what they're saying copying and pasting what they're saying on their social post and using it as on their social post and using it as on their social post and using it as your own you are copying their their your own you are copying their their your own you are copying their their tone the way they use emojis the way tone the way they use emojis the way tone the way they use emojis the way they ask questions this that and the they ask questions this that and the they ask questions this that and the other and over time like you said you'll other and over time like you said you'll other and over time like you said you'll you'll cultivate you'll find your own you'll cultivate you'll find your own you'll cultivate you'll find your own voice and you only find your own voice voice and you only find your own voice voice and you only find your own voice by using it so just keep using it the by using it so just keep using it the by using it so just keep using it the same thing in athletes you know you can same thing in athletes you know you can same thing in athletes you know you can look at Kobe and how he moved and you look at Kobe and how he moved and you look at Kobe and how he moved and you can like overlay it with Jordan and you can like overlay it with Jordan and you can like overlay it with Jordan and you can be like oh wow like Kobe was clearly can be like oh wow like Kobe was clearly can be like oh wow like Kobe was clearly emulating Jordan and yet in that Kobe emulating Jordan and yet in that Kobe emulating Jordan and yet in that Kobe would copy Jordan and then he'd be like would copy Jordan and then he'd be like would copy Jordan and then he'd be like you know what though for me against this you know what though for me against this you know what though for me against this competition I need to do this for me I competition I need to do this for me I competition I need to do this for me I actually have this strength so I can do

actually have this strength so I can do actually have this strength so I can do this differently for me I have this this differently for me I have this this differently for me I have this weakness so I should not do it this way weakness so I should not do it this way weakness so I should not do it this way and so like you can see the Legacy but and so like you can see the Legacy but and so like you can see the Legacy but it's still uniquely Kobe yeah it's a it's still uniquely Kobe yeah it's a it's still uniquely Kobe yeah it's a great that's a great example I think we great that's a great example I think we great that's a great example I think we got time for one more question all right got time for one more question all right got time for one more question all right 50th and final question on this episode 50th and final question on this episode 50th and final question on this episode of the Bro Church tool show how do I of the Bro Church tool show how do I of the Bro Church tool show how do I know what to post on social that will know what to post on social that will know what to post on social that will best serve my audience again a great best serve my audience again a great best serve my audience again a great question we're appro approaching this question we're appro approaching this question we're appro approaching this more intelligently so I would say the more intelligently so I would say the more intelligently so I would say the challenge of threading the needle here challenge of threading the needle here challenge of threading the needle here is between meeting their Cravings versus is between meeting their Cravings versus is between meeting their Cravings versus meeting their needs talking about our meeting their needs talking about our meeting their needs talking about our kids a lot my daughter would prefer to kids a lot my daughter would prefer to kids a lot my daughter would prefer to eat one thing I would prefer her to eat eat one thing I would prefer her to eat eat one thing I would prefer her to eat something else right if I was just something else right if I was just something else right if I was just trying to serve her I know that she trying to serve her I know that she trying to serve her I know that she would like gobble up more Halloween would like gobble up more Halloween would like gobble up more Halloween candy but we also need to establish good candy but we also need to establish good candy but we also need to establish good eating habits something that I and my eating habits something that I and my eating habits something that I and my wife did not establish when we were wife did not establish when we were wife did not establish when we were younger we're trying to do better but younger we're trying to do better but younger we're trying to do better but it's a generational curse it's a generational curse it's a generational curse apparently everything else is good apparently everything else is good apparently everything else is good though so this is our you know this is though so this is our you know this is though so this is our you know this is our one thing everyone's got a thing our one thing everyone's got a thing our one thing everyone's got a thing yeah exactly so best serving your yeah exactly so best serving your yeah exactly so best serving your audience the reason this can be tricky audience the reason this can be tricky audience the reason this can be tricky is because you can look at a piece of is because you can look at a piece of is because you can look at a piece of content like this post engage it content like this post engage it content like this post engage it performed better than we've never seen performed better than we've never seen performed better than we've never seen that many likes we've never seen that that many likes we've never seen that that many likes we've never seen that many views the engagement was crazy many views the engagement was crazy many views the engagement was crazy let's do more like that but you can get let's do more like that but you can get let's do more like that but you can get big metrics by like posting outrage you big metrics by like posting outrage you big metrics by like posting outrage you can get big metrics by posting the happy can get big metrics by posting the happy can get big metrics by posting the happy birthday to the pastor post every year birthday to the pastor post every year birthday to the pastor post every year it'll probably be your best performing it'll probably be your best performing it'll probably be your best performing post but that isn't like something that post but that isn't like something that post but that isn't like something that you can repeat and so you can't only go you can repeat and so you can't only go you can repeat and so you can't only go off metrics and and so the challenge is off metrics and and so the challenge is off metrics and and so the challenge is basically how do you best serve people's basically how do you best serve people's basically how do you best serve people's needs but also no don't like stoop to

needs but also no don't like stoop to needs but also no don't like stoop to their wants and especially in church their wants and especially in church their wants and especially in church where the entire message is go die it where the entire message is go die it where the entire message is go die it becomes even more challenging right becomes even more challenging right becomes even more challenging right because like again you can make the because like again you can make the because like again you can make the comparison to preaching you don't want comparison to preaching you don't want comparison to preaching you don't want to just like preach something that will to just like preach something that will to just like preach something that will make people feel great about themselves make people feel great about themselves make people feel great about themselves because you also need to preach like because you also need to preach like because you also need to preach like Christ crucified and also go crucify Christ crucified and also go crucify Christ crucified and also go crucify yourself go die kill your own wants and yourself go die kill your own wants and yourself go die kill your own wants and desires for the purposes of serving desires for the purposes of serving desires for the purposes of serving others I don't know not a message that a others I don't know not a message that a others I don't know not a message that a lot of people want to hear a little lot of people want to hear a little lot of people want to hear a little countercultural so one easy practical countercultural so one easy practical countercultural so one easy practical solution for this is like one for them solution for this is like one for them solution for this is like one for them one for me so you can post something hey one for me so you can post something hey one for me so you can post something hey this is gonna be a banger people are this is gonna be a banger people are this is gonna be a banger people are gonna like it it's gonna get a ton of gonna like it it's gonna get a ton of gonna like it it's gonna get a ton of Engagement and then we're going to post Engagement and then we're going to post Engagement and then we're going to post one that's also like hey I think this is one that's also like hey I think this is one that's also like hey I think this is what you need there's what you want and what you need there's what you want and what you need there's what you want and there's what you need with social there's what you need with social there's what you need with social sermons or with reals what we'll often sermons or with reals what we'll often sermons or with reals what we'll often do is meet people you can do this with a do is meet people you can do this with a do is meet people you can do this with a carousel as well meet them with their carousel as well meet them with their carousel as well meet them with their want and then bring them to their need want and then bring them to their need want and then bring them to their need so if we want to talk about gratitude so if we want to talk about gratitude so if we want to talk about gratitude we're not going to start there because we're not going to start there because we're not going to start there because nobody cares but we might start with nobody cares but we might start with nobody cares but we might start with something that pequs their interest it's something that pequs their interest it's something that pequs their interest it's like oh what's that oh kind of like look like oh what's that oh kind of like look like oh what's that oh kind of like look that's a little oh what's that and then that's a little oh what's that and then that's a little oh what's that and then we bring them to the place that we want we bring them to the place that we want we bring them to the place that we want them to go and so balancing those two them to go and so balancing those two them to go and so balancing those two yeah so good wow we're going to get to yeah so good wow we're going to get to yeah so good wow we're going to get to the very end and you're not even going the very end and you're not even going the very end and you're not even going to give your thoughts cuz you're let's to give your thoughts cuz you're let's to give your thoughts cuz you're let's wrap this up no you that was I don't wrap this up no you that was I don't wrap this up no you that was I don't have anything to add okay outstanding have anything to add okay outstanding have anything to add okay outstanding well thank you as always for listening well thank you as always for listening well thank you as always for listening you can send in your questions to hello you can send in your questions to hello you can send in your questions to hello prochurchtools outcom you can shoot a DM prochurchtools outcom you can shoot a DM prochurchtools outcom you can shoot a DM at Brady sheerer on Instagram you can at Brady sheerer on Instagram you can at Brady sheerer on Instagram you can comment below on this YouTube video for comment below on this YouTube video for comment below on this YouTube video for next month's episode of broch church next month's episode of broch church next month's episode of broch church tools if you're listening at this point

tools if you're listening at this point tools if you're listening at this point just want you to know that we really just want you to know that we really just want you to know that we really value you thank you for your time your value you thank you for your time your value you thank you for your time your attention and your trust we'll talk real attention and your trust we'll talk real attention and your trust we'll talk real soon same sweater different color yeah soon same sweater different color yeah soon same sweater different color yeah nice guess who makes nice guess who makes nice guess who makes this abber cie no this abber cie no this abber cie no no no it's like more bougie than that no no it's like more bougie than that no no it's like more bougie than that it's not American Eagle it's an it's not American Eagle it's an it's not American Eagle it's an aggressive aggressive aggressive drop it's not drop it's not drop it's not Zara DS yeah really yeah you nailed it Zara DS yeah really yeah you nailed it Zara DS yeah really yeah you nailed it look at you I I cannot believe you look at you I I cannot believe you look at you I I cannot believe you pulled that out