30,000 Shares Per List Post with Legacy Church

Ruth, I do want to ask you, where you Ruth, I do want to ask you, where you get the audacity? get the audacity? get the audacity? I'm going to be very honest. That one I'm going to be very honest. That one I'm going to be very honest. That one dropped straight from heaven. That is dropped straight from heaven. That is dropped straight from heaven. That is such a beautiful embodiment of like the such a beautiful embodiment of like the such a beautiful embodiment of like the mosaic of Christian community. mosaic of Christian community. mosaic of Christian community. Yes. Yes. Yes. This is what I'm going to Yes. Yes. Yes. This is what I'm going to Yes. Yes. Yes. This is what I'm going to say. say. say. The light bulb just went on. This is The light bulb just went on. This is The light bulb just went on. This is what I'm going to say. And this this what I'm going to say. And this this what I'm going to say. And this this might go against the grain. might go against the grain. might go against the grain. When Ruth said that, that was a big When Ruth said that, that was a big When Ruth said that, that was a big light bulb moment for myself. There's a light bulb moment for myself. There's a light bulb moment for myself. There's a specific kind of type of content that specific kind of type of content that specific kind of type of content that Legacy has been publishing and it has Legacy has been publishing and it has Legacy has been publishing and it has been getting dramatic reach and traction been getting dramatic reach and traction been getting dramatic reach and traction online. That's why I love social media online. That's why I love social media online. That's why I love social media so much. So I'm I'm having now a light so much. So I'm I'm having now a light so much. So I'm I'm having now a light bulb moment. Thank you, Ruth. bulb moment. Thank you, Ruth. bulb moment. Thank you, Ruth. Today we're highlighting a church that Today we're highlighting a church that Today we're highlighting a church that has gone viral on social media, received has gone viral on social media, received has gone viral on social media, received millions of views, but not from sermon millions of views, but not from sermon millions of views, but not from sermon clips. Instead, this church's viral clips. Instead, this church's viral clips. Instead, this church's viral content emphasizes prayer, spiritual content emphasizes prayer, spiritual content emphasizes prayer, spiritual practice, and biblical exposition. The practice, and biblical exposition. The practice, and biblical exposition. The kind of content that aligns so well with kind of content that aligns so well with kind of content that aligns so well with the mission of the local church and yet the mission of the local church and yet the mission of the local church and yet for many doesn't get a spot in the for many doesn't get a spot in the for many doesn't get a spot in the weekly social media calendar. Maybe weekly social media calendar. Maybe weekly social media calendar. Maybe because it's difficult to do well. It because it's difficult to do well. It because it's difficult to do well. It doesn't need to be though. In today's doesn't need to be though. In today's doesn't need to be though. In today's episode, we're joined by Ruth and Vitaly episode, we're joined by Ruth and Vitaly episode, we're joined by Ruth and Vitaly of Legacy Church and they're sharing of Legacy Church and they're sharing of Legacy Church and they're sharing great depth what it is about these posts great depth what it is about these posts great depth what it is about these posts that helps them perform so well. There's that helps them perform so well. There's that helps them perform so well. There's a ton of granular extra practical tips a ton of granular extra practical tips a ton of granular extra practical tips in this episode, so make sure to take in this episode, so make sure to take in this episode, so make sure to take some notes. Okay, today we are joined by some notes. Okay, today we are joined by some notes. Okay, today we are joined by Ruth and Vitaly. Ruth is the social Ruth and Vitaly. Ruth is the social Ruth and Vitaly. Ruth is the social media director. Vitaly is the production media director. Vitaly is the production media director. Vitaly is the production director at Legacy Church, a church from director at Legacy Church, a church from director at Legacy Church, a church from and in Massachusetts. Ruth, Vitaly, and in Massachusetts. Ruth, Vitaly, and in Massachusetts. Ruth, Vitaly, welcome to the Pro Church Tool Show.

welcome to the Pro Church Tool Show. welcome to the Pro Church Tool Show. Great to have you. Great to have you. Great to have you. Great to be here. Nice to be here. Great to be here. Nice to be here. Great to be here. Nice to be here. First question we always ask when we're First question we always ask when we're First question we always ask when we're sitting down with a church is for all sitting down with a church is for all sitting down with a church is for all those listening and watching, maybe you those listening and watching, maybe you those listening and watching, maybe you can provide some context for your can provide some context for your can provide some context for your church, kind of its history, its church, kind of its history, its church, kind of its history, its tradition, size, and then your different tradition, size, and then your different tradition, size, and then your different positions and roles within it. positions and roles within it. positions and roles within it. Oh, okay. So Legacy Church is a Oh, okay. So Legacy Church is a Oh, okay. So Legacy Church is a community church that's based in community church that's based in community church that's based in Chicopee, Massachusetts. Chicopee, Massachusetts. Chicopee, Massachusetts. The The The the heart of Legacy Church here is just the heart of Legacy Church here is just the heart of Legacy Church here is just to change our world through the love of to change our world through the love of to change our world through the love of Jesus Jesus Jesus and just spreading the gospel of Jesus. and just spreading the gospel of Jesus. and just spreading the gospel of Jesus. And we care so much about community and And we care so much about community and And we care so much about community and fellowship. And so in everything that we fellowship. And so in everything that we fellowship. And so in everything that we do, that's that's sort of what goes goes do, that's that's sort of what goes goes do, that's that's sort of what goes goes forth even to the point of forth even to the point of forth even to the point of you know, we call our our time in the you know, we call our our time in the you know, we call our our time in the cafe our second service because it means cafe our second service because it means cafe our second service because it means that much to us. So after we come in and that much to us. So after we come in and that much to us. So after we come in and we we share the word, we we share the word, we we share the word, we we we fellowship and worship, then we we we we fellowship and worship, then we we we we fellowship and worship, then we go into the cafe. You know, just like go into the cafe. You know, just like go into the cafe. You know, just like how Jesus broke bread, we drink coffee.

how Jesus broke bread, we drink coffee. how Jesus broke bread, we drink coffee. And so that's that's the work that we're And so that's that's the work that we're And so that's that's the work that we're doing here. And doing here. And doing here. And we believe so strongly in the power of we believe so strongly in the power of we believe so strongly in the power of God and in everything that we do, we God and in everything that we do, we God and in everything that we do, we really just want to highlight that. really just want to highlight that. really just want to highlight that. And then maybe Vitaly can speak a bit And then maybe Vitaly can speak a bit And then maybe Vitaly can speak a bit about the history. History wise, I about the history. History wise, I about the history. History wise, I believe our senior pastor Vitaly Kutepov believe our senior pastor Vitaly Kutepov believe our senior pastor Vitaly Kutepov has been has been has been pastoring this church for over 40 years pastoring this church for over 40 years pastoring this church for over 40 years already. We've been through multiple already. We've been through multiple already. We've been through multiple buildings, buildings, buildings, but the message has stayed the same. but the message has stayed the same. but the message has stayed the same. It's to impact our community and to It's to impact our community and to It's to impact our community and to bring non-believers to Christ and to bring non-believers to Christ and to bring non-believers to Christ and to empower one another. empower one another. empower one another. And that has just stuck through time and And that has just stuck through time and And that has just stuck through time and time again. time again. time again. Now, I I have heard from other churches, Now, I I have heard from other churches, Now, I I have heard from other churches, pastors and church plants in New England pastors and church plants in New England pastors and church plants in New England about some of the challenges of about some of the challenges of about some of the challenges of ministering in that area. Could you tell ministering in that area. Could you tell ministering in that area. Could you tell us a little bit about what it's like to us a little bit about what it's like to us a little bit about what it's like to serve in you know, Massachusetts and the serve in you know, Massachusetts and the serve in you know, Massachusetts and the the the the northeast in general? the the the northeast in general? the the the northeast in general? Oh, that is a big question. Oh, that is a big question. Oh, that is a big question. But yeah, I think I think what is But yeah, I think I think what is But yeah, I think I think what is challenging about uh challenging about uh challenging about uh churches or serving in this area is churches or serving in this area is churches or serving in this area is because I do believe that um because I do believe that um because I do believe that um the inception of revival, if I'm not the inception of revival, if I'm not the inception of revival, if I'm not mistaken, did start in this part of of mistaken, did start in this part of of mistaken, did start in this part of of of the United States. I was having a of the United States. I was having a of the United States. I was having a conversation with someone the other day conversation with someone the other day conversation with someone the other day and they made that point that some years and they made that point that some years and they made that point that some years back, like this was really this was back, like this was really this was back, like this was really this was really the the epicenter of revival and really the the epicenter of revival and really the the epicenter of revival and people really people really people really being on fire for God. And so,

being on fire for God. And so, being on fire for God. And so, obviously, over the years obviously, over the years obviously, over the years sometimes, you know, when something sometimes, you know, when something sometimes, you know, when something starts in a region, I don't want to starts in a region, I don't want to starts in a region, I don't want to speak for everyone, but I think that if speak for everyone, but I think that if speak for everyone, but I think that if you just look at how things naturally go you just look at how things naturally go you just look at how things naturally go in life, there's a sense of in life, there's a sense of in life, there's a sense of familiarity. You get familiar with with familiarity. You get familiar with with familiarity. You get familiar with with with things that are are close to you, with things that are are close to you, with things that are are close to you, things that are used things that are used things that are used that you're used to. So, in New England, that you're used to. So, in New England, that you're used to. So, in New England, there is that sense, I feel, where it's there is that sense, I feel, where it's there is that sense, I feel, where it's just it's harder sometimes to come just it's harder sometimes to come just it's harder sometimes to come across because it is an experience that across because it is an experience that across because it is an experience that people have been used to over the years, people have been used to over the years, people have been used to over the years, versus in other places where maybe you versus in other places where maybe you versus in other places where maybe you can say they're now catching the fire, can say they're now catching the fire, can say they're now catching the fire, they're now catching revelation. And so, they're now catching revelation. And so, they're now catching revelation. And so, it's people are more excited to go to it's people are more excited to go to it's people are more excited to go to events, they're more excited to go to events, they're more excited to go to events, they're more excited to go to conferences, more excited to go to conferences, more excited to go to conferences, more excited to go to church. And so, that's really where the church. And so, that's really where the church. And so, that's really where the um um um that's really where the the hurdle might that's really where the the hurdle might that's really where the the hurdle might be. And I would say for us specifically, be. And I would say for us specifically, be. And I would say for us specifically, because of how much we do believe in um because of how much we do believe in um because of how much we do believe in um the power of God, there's also the the the power of God, there's also the the the power of God, there's also the the battle of sort of battle of sort of battle of sort of intellectualism versus believing in God, intellectualism versus believing in God, intellectualism versus believing in God, you know? Because people are so used to you know? Because people are so used to you know? Because people are so used to things done a certain way. And so, we things done a certain way. And so, we things done a certain way. And so, we try to sort of rationalize how God moves try to sort of rationalize how God moves try to sort of rationalize how God moves with our own minds. And it's just really with our own minds. And it's just really with our own minds. And it's just really coming out of that space and entering coming out of that space and entering coming out of that space and entering into moving and flowing with God. And into moving and flowing with God. And into moving and flowing with God. And which all goes back to that whole sense which all goes back to that whole sense which all goes back to that whole sense of um of um of um you know, familiarity, really. Cuz when you know, familiarity, really. Cuz when you know, familiarity, really. Cuz when you're used to a thing, it's it's it's

you're used to a thing, it's it's it's you're used to a thing, it's it's it's difficult to see it come in a different difficult to see it come in a different difficult to see it come in a different way. way. way. And And And can you each say how long you've been at can you each say how long you've been at can you each say how long you've been at the church at Legacy? the church at Legacy? the church at Legacy? I have been here for around 8 years. I have been here for around 8 years. I have been here for around 8 years. And I have been here for about 5 years. And I have been here for about 5 years. And I have been here for about 5 years. Okay, so pretty good decent amount of Okay, so pretty good decent amount of Okay, so pretty good decent amount of time at spent at the church. It sounds time at spent at the church. It sounds time at spent at the church. It sounds like it's been around for multiple like it's been around for multiple like it's been around for multiple decades now. Got to feel for the area decades now. Got to feel for the area decades now. Got to feel for the area that you're serving in. that you're serving in. that you're serving in. The reason that you came across my feed The reason that you came across my feed The reason that you came across my feed is there's a specific kind of type of is there's a specific kind of type of is there's a specific kind of type of content that content that content that Legacy has been publishing and it has Legacy has been publishing and it has Legacy has been publishing and it has been getting dramatic reach and traction been getting dramatic reach and traction been getting dramatic reach and traction online. online. online. Before we get to that specific type of Before we get to that specific type of Before we get to that specific type of post, post, post, what is kind of Ruth for this is for what is kind of Ruth for this is for what is kind of Ruth for this is for you. What what's your objective for you. What what's your objective for you. What what's your objective for social and and how does it align with social and and how does it align with social and and how does it align with Legacy's mission overall? Legacy's mission overall? Legacy's mission overall? Mhm. Mhm. Mhm. Um Um Um I think so I would not I think but I I think so I would not I think but I I think so I would not I think but I know. So my objective objective for know. So my objective objective for know. So my objective objective for social media can be summed up in one social media can be summed up in one social media can be summed up in one word, which is message. Like what is the word, which is message. Like what is the word, which is message. Like what is the message of our church? So the way the message of our church? So the way the message of our church? So the way the way we like to think of it is if someone way we like to think of it is if someone way we like to think of it is if someone has never been to our church, if someone has never been to our church, if someone has never been to our church, if someone has never stepped foot at Legacy Church, has never stepped foot at Legacy Church, has never stepped foot at Legacy Church, how will our social media let them know how will our social media let them know how will our social media let them know what our church believes in, what our what our church believes in, what our what our church believes in, what our church stands for, what our church is church stands for, what our church is church stands for, what our church is about? Um and so really taking it from about? Um and so really taking it from about? Um and so really taking it from the place of

the place of the place of uh uh uh the church page being a bulletin board the church page being a bulletin board the church page being a bulletin board that's just telling people when the next that's just telling people when the next that's just telling people when the next event is, um event is, um event is, um you know, you know, you know, come to church on Sunday. You know, cuz come to church on Sunday. You know, cuz come to church on Sunday. You know, cuz sometimes social media for churches ends sometimes social media for churches ends sometimes social media for churches ends up feeling like a a virtual bullet up feeling like a a virtual bullet up feeling like a a virtual bullet bulletin board that's just spreading bulletin board that's just spreading bulletin board that's just spreading announcements. But for us it was for announcements. But for us it was for announcements. But for us it was for one, yes, what is the message? And then one, yes, what is the message? And then one, yes, what is the message? And then the other part of it too is just really the other part of it too is just really the other part of it too is just really thinking of social media as like thinking of social media as like thinking of social media as like a virtual evangelism tool a virtual evangelism tool a virtual evangelism tool that not everyone that comes across your that not everyone that comes across your that not everyone that comes across your page may necessarily come to your page may necessarily come to your page may necessarily come to your church, but your page can serve um a church, but your page can serve um a church, but your page can serve um a greater vision, a greater purpose of greater vision, a greater purpose of greater vision, a greater purpose of being a virtual church for someone to being a virtual church for someone to being a virtual church for someone to some degree or some capacity. So, I some degree or some capacity. So, I some degree or some capacity. So, I think um in a broad sense of things, think um in a broad sense of things, think um in a broad sense of things, that's the objective with how we run our that's the objective with how we run our that's the objective with how we run our social media. social media. social media. And we can And we can And we can And that's so And that's so good.

And that's so And that's so good. And that's so And that's so good. That's so good, Ruth, because to what That's so good, Ruth, because to what That's so good, Ruth, because to what you were saying earlier about revival, you were saying earlier about revival, you were saying earlier about revival, like the nature of revival is many like the nature of revival is many like the nature of revival is many people being drawn to what God is doing people being drawn to what God is doing people being drawn to what God is doing in a specific place uh at a specific in a specific place uh at a specific in a specific place uh at a specific time. And that's kind of how your time. And that's kind of how your time. And that's kind of how your content found us. This this specific content found us. This this specific content found us. This this specific type of post is reaching a dramatic type of post is reaching a dramatic type of post is reaching a dramatic amount of people. We're talking hundreds amount of people. We're talking hundreds amount of people. We're talking hundreds of thousands of people. Um and and so of thousands of people. Um and and so of thousands of people. Um and and so that there is like that is very that there is like that is very that there is like that is very congruent with what you're talking about congruent with what you're talking about congruent with what you're talking about and the nature of of the message of God and the nature of of the message of God and the nature of of the message of God drawing so many people towards it. drawing so many people towards it. drawing so many people towards it. That's what these posts are That's what these posts are That's what these posts are accomplishing on social media, accomplishing on social media, accomplishing on social media, specifically on Instagram Reels. And so, specifically on Instagram Reels. And so, specifically on Instagram Reels. And so, the post we're talking about is um it's the post we're talking about is um it's the post we're talking about is um it's a reel, and it kind of is outside the a reel, and it kind of is outside the a reel, and it kind of is outside the the boundary of a a lot of the ways we the boundary of a a lot of the ways we the boundary of a a lot of the ways we talk about traditionally using Reels, talk about traditionally using Reels, talk about traditionally using Reels, which is uh posting small portions of which is uh posting small portions of which is uh posting small portions of your sermons, which you do and your your sermons, which you do and your your sermons, which you do and your church does very well, but these church does very well, but these church does very well, but these specific posts that came across our specific posts that came across our specific posts that came across our feeds all the way up here in Canada are feeds all the way up here in Canada are feeds all the way up here in Canada are a little bit different. I guess I'd a little bit different. I guess I'd a little bit different. I guess I'd categorize them as a list post and and categorize them as a list post and and categorize them as a list post and and and and they they usually go like this, and and they they usually go like this, and and they they usually go like this, uh three declarations to say over your uh three declarations to say over your uh three declarations to say over your spouse or to pray for your children. And spouse or to pray for your children. And spouse or to pray for your children. And you have three things usually, uh often, you have three things usually, uh often, you have three things usually, uh often, overlaid with text, overlaid over some overlaid with text, overlaid over some overlaid with text, overlaid over some footage from your church or some b-roll.

footage from your church or some b-roll. footage from your church or some b-roll. And those types of posts, it it almost And those types of posts, it it almost And those types of posts, it it almost seems without fail, whenever your church seems without fail, whenever your church seems without fail, whenever your church posts this type of post on your posts this type of post on your posts this type of post on your Instagram, it has dramatic reach Instagram, it has dramatic reach Instagram, it has dramatic reach compared to anything else you're doing. compared to anything else you're doing. compared to anything else you're doing. So, talk to us about the inception of So, talk to us about the inception of So, talk to us about the inception of that post, where that idea came from, that post, where that idea came from, that post, where that idea came from, and also why you think those posts are and also why you think those posts are and also why you think those posts are connecting with so many people online. connecting with so many people online. connecting with so many people online. Oh, that's a really great question. And Oh, that's a really great question. And Oh, that's a really great question. And um definitely um definitely um definitely uh shout out to Vitaliy cuz he makes the uh shout out to Vitaliy cuz he makes the uh shout out to Vitaliy cuz he makes the B-roll happen for me. Um because with I B-roll happen for me. Um because with I B-roll happen for me. Um because with I I I I really do believe the B-roll it's I I I really do believe the B-roll it's I I I really do believe the B-roll it's cuz it's sort of like um cuz it's sort of like um cuz it's sort of like um you know, it's like a you know, it's like a you know, it's like a uh uh uh an overall thought, right? So, the an overall thought, right? So, the an overall thought, right? So, the B-roll, the videos that are attached to B-roll, the videos that are attached to B-roll, the videos that are attached to the messages also tie into the message. the messages also tie into the message. the messages also tie into the message. So, uh for instance, if I'm doing So, uh for instance, if I'm doing So, uh for instance, if I'm doing biblical declarations on marriage, I'm biblical declarations on marriage, I'm biblical declarations on marriage, I'm looking through the shots that Vitaliy looking through the shots that Vitaliy looking through the shots that Vitaliy took that shows someone with like a ring took that shows someone with like a ring took that shows someone with like a ring on their finger because I want the I on their finger because I want the I on their finger because I want the I want the video to send a message of what want the video to send a message of what want the video to send a message of what I'm what we're trying to convey. So, I'm what we're trying to convey. So, I'm what we're trying to convey. So, yes, props to Vitaliy and all the work yes, props to Vitaliy and all the work yes, props to Vitaliy and all the work that he's doing. Um that he's doing. Um that he's doing. Um So, but as far as the idea, um So, but as far as the idea, um So, but as far as the idea, um I mean, we are Christians, so I will say I mean, we are Christians, so I will say I mean, we are Christians, so I will say I I pray about social media. I pray I I pray about social media. I pray I I pray about social media. I pray about the strategy, and I pray about about the strategy, and I pray about about the strategy, and I pray about which direction to go. And I really do which direction to go. And I really do which direction to go. And I really do believe that God gives me the direction believe that God gives me the direction believe that God gives me the direction because I don't know where these ideas because I don't know where these ideas because I don't know where these ideas come from.

come from. come from. But then when they come and I start to But then when they come and I start to But then when they come and I start to implement it, and then I feel like I implement it, and then I feel like I implement it, and then I feel like I start I start getting start I start getting start I start getting um um um the realization of all the understanding the realization of all the understanding the realization of all the understanding of why that idea worked or why that idea of why that idea worked or why that idea of why that idea worked or why that idea was good. And then I replicate whatever was good. And then I replicate whatever was good. And then I replicate whatever was good. And so, was good. And so, was good. And so, I think um I think um I think um so, as far as the idea in general, um so, as far as the idea in general, um so, as far as the idea in general, um going back to our objective being um a going back to our objective being um a going back to our objective being um a message, sending a message across. I message, sending a message across. I message, sending a message across. I know for social media, the attention know for social media, the attention know for social media, the attention span is span is span is is like a really, really tiny. is like a really, really tiny. is like a really, really tiny. And so, if we're going to get a message And so, if we're going to get a message And so, if we're going to get a message across to people, it's like for one, how across to people, it's like for one, how across to people, it's like for one, how does this message resonate with you? does this message resonate with you? does this message resonate with you? Number two, how is this reel going to Number two, how is this reel going to Number two, how is this reel going to help you in your life at all? So, if you help you in your life at all? So, if you help you in your life at all? So, if you were to look if you were to chance upon were to look if you were to chance upon were to look if you were to chance upon any of our reels, any of our reels, any of our reels, what are you getting out of it? What can what are you getting out of it? What can what are you getting out of it? What can you take home? And how can you implement you take home? And how can you implement you take home? And how can you implement anything that we talk about to help your anything that we talk about to help your anything that we talk about to help your life like move in a particular life like move in a particular life like move in a particular direction? Um and so, the biblical direction? Um and so, the biblical direction? Um and so, the biblical declaration was that was that was an declaration was that was that was an declaration was that was that was an idea. And with the scripture, um idea. And with the scripture, um idea. And with the scripture, um like it's one thing to say like it's one thing to say like it's one thing to say it's one thing to say, you know, pray it's one thing to say, you know, pray it's one thing to say, you know, pray for your pray for your spouse.

for your pray for your spouse. for your pray for your spouse. And it's another thing to say, this is And it's another thing to say, this is And it's another thing to say, this is how you can pray for your spouse. how you can pray for your spouse. how you can pray for your spouse. Because Because Because um um um like I think sometimes we just assume like I think sometimes we just assume like I think sometimes we just assume that people you know, people people that people you know, people people that people you know, people people know. They just know how to pray. know. They just know how to pray. know. They just know how to pray. Sometimes you kind of Sometimes you kind of Sometimes you kind of they need sometimes like bullet points they need sometimes like bullet points they need sometimes like bullet points for like this is a good way to pray for for like this is a good way to pray for for like this is a good way to pray for your spouse. your spouse. your spouse. a good way to do it. This is a good way a good way to do it. This is a good way a good way to do it. This is a good way to go about it. So, that's that's really to go about it. So, that's that's really to go about it. So, that's that's really the mindset behind it. And then the mindset behind it. And then the mindset behind it. And then um um um definitely I think definitely I think definitely I think repetition. Though this is this is repetition. Though this is this is repetition. Though this is this is something I live by. Repetition is something I live by. Repetition is something I live by. Repetition is emphasis. When you repeat something emphasis. When you repeat something emphasis. When you repeat something um multiple time, you're emphasizing the um multiple time, you're emphasizing the um multiple time, you're emphasizing the point. And so, the first time we did the point. And so, the first time we did the point. And so, the first time we did the declaration point the declaration post, declaration point the declaration post, declaration point the declaration post, it resonated with people. And so, I'm it resonated with people. And so, I'm it resonated with people. And so, I'm like, there's no reason for me to like like, there's no reason for me to like like, there's no reason for me to like think of a think of a new concept. So, I think of a think of a new concept. So, I think of a think of a new concept. So, I literally did the exact same style. That literally did the exact same style. That literally did the exact same style. That way, if you come across like if you come way, if you come across like if you come way, if you come across like if you come across it again, cuz you've seen it across it again, cuz you've seen it across it again, cuz you've seen it before, like it registers in your mind, before, like it registers in your mind, before, like it registers in your mind, oh this is something I saw. But the oh this is something I saw. But the oh this is something I saw. But the first one was marriage. Oh, this one's first one was marriage. Oh, this one's first one was marriage. Oh, this one's finances. And so, you're sort of, you finances. And so, you're sort of, you finances. And so, you're sort of, you know, you're creating that emphasis in know, you're creating that emphasis in know, you're creating that emphasis in people's minds rather than trying to people's minds rather than trying to people's minds rather than trying to come up with something new, you know, come up with something new, you know, come up with something new, you know, all all all over again.

over again. over again. I think there's so much that we can pull I think there's so much that we can pull I think there's so much that we can pull apart here and kind of like dissect what apart here and kind of like dissect what apart here and kind of like dissect what about this specific post framework is is about this specific post framework is is about this specific post framework is is leading to its success. But the first leading to its success. But the first leading to its success. But the first thing was hey, I found a post framework thing was hey, I found a post framework thing was hey, I found a post framework that worked and I went back to it. You that worked and I went back to it. You that worked and I went back to it. You know, we always say repeat the best, know, we always say repeat the best, know, we always say repeat the best, forget the rest, continue to test. So, forget the rest, continue to test. So, forget the rest, continue to test. So, you found a post framework that worked. you found a post framework that worked. you found a post framework that worked. You're like, okay, let's take this You're like, okay, let's take this You're like, okay, let's take this identical framework and just change the identical framework and just change the identical framework and just change the focus, the subject matter, but the post focus, the subject matter, but the post focus, the subject matter, but the post framework's going to stay the same. framework's going to stay the same. framework's going to stay the same. Or Or Or there was a time when you had never there was a time when you had never there was a time when you had never posted something like this ever before. posted something like this ever before. posted something like this ever before. And then you found this post, oh I'm And then you found this post, oh I'm And then you found this post, oh I'm just going to create one like this and just going to create one like this and just going to create one like this and it it it performed so well. That was from the performed so well. That was from the performed so well. That was from the continued to test stanza in kind of continued to test stanza in kind of continued to test stanza in kind of those three really easy to remember for those three really easy to remember for those three really easy to remember for social media in your church. So, repeat social media in your church. So, repeat social media in your church. So, repeat the best, forget the rest, continue to the best, forget the rest, continue to the best, forget the rest, continue to test. The second thing is these posts test. The second thing is these posts test. The second thing is these posts are all very short. They are a matter of are all very short. They are a matter of are all very short. They are a matter of seconds and I think that plays an seconds and I think that plays an seconds and I think that plays an important role in in the algorithm important role in in the algorithm important role in in the algorithm giving it this expanded amount of reach.

giving it this expanded amount of reach. giving it this expanded amount of reach. Because what happens is there's a lot of Because what happens is there's a lot of Because what happens is there's a lot of text and if you're watching this, this text and if you're watching this, this text and if you're watching this, this might be one of the Pro Church Tools might be one of the Pro Church Tools might be one of the Pro Church Tools shows episodes that you want to watch shows episodes that you want to watch shows episodes that you want to watch because we're going to be putting all of because we're going to be putting all of because we're going to be putting all of these posts on the screen. But just for these posts on the screen. But just for these posts on the screen. But just for context, one of them that I've got in context, one of them that I've got in context, one of them that I've got in front of me here is, okay, three front of me here is, okay, three front of me here is, okay, three biblical decoration declarations, three biblical decoration declarations, three biblical decoration declarations, three biblical declarations to pray over your biblical declarations to pray over your biblical declarations to pray over your finances. That's the title of the post. finances. That's the title of the post. finances. That's the title of the post. There are three bullet points all cited There are three bullet points all cited There are three bullet points all cited sourced with scripture. There's probably sourced with scripture. There's probably sourced with scripture. There's probably one, two, three, four, five, this is one, two, three, four, five, this is one, two, three, four, five, this is great radio. Six, seven, eight, nine, great radio. Six, seven, eight, nine, great radio. Six, seven, eight, nine, 10, 12 lines of text. But the overall 10, 12 lines of text. But the overall 10, 12 lines of text. But the overall post is under 10 seconds in length, post is under 10 seconds in length, post is under 10 seconds in length, meaning it is impossible to read through meaning it is impossible to read through meaning it is impossible to read through all of this text before the post begins all of this text before the post begins all of this text before the post begins to replay. And what that means is the to replay. And what that means is the to replay. And what that means is the overall watch time for this post is overall watch time for this post is overall watch time for this post is likely likely likely very close to 100% or even higher than very close to 100% or even higher than very close to 100% or even higher than 100% because so many people are watching 100% because so many people are watching 100% because so many people are watching it a second time as they read through. it a second time as they read through. it a second time as they read through. This is This is This is a tactic, a hack. I don't know if the a tactic, a hack. I don't know if the a tactic, a hack. I don't know if the algorithms are ever going to get wise to algorithms are ever going to get wise to algorithms are ever going to get wise to this. Seems like the algorithms could this. Seems like the algorithms could this. Seems like the algorithms could like figure this out. Maybe Instagram like figure this out. Maybe Instagram like figure this out. Maybe Instagram Reels is still learning its algorithm. Reels is still learning its algorithm. Reels is still learning its algorithm. This is kind of the one of those hacks This is kind of the one of those hacks This is kind of the one of those hacks that you can exploit. Uh but that's that you can exploit. Uh but that's that you can exploit. Uh but that's another huge element to this. Was that a another huge element to this. Was that a another huge element to this. Was that a conscious thought you know, either of conscious thought you know, either of conscious thought you know, either of your friends, "Hey, we want to keep this your friends, "Hey, we want to keep this your friends, "Hey, we want to keep this short." Because I think the natural short." Because I think the natural short." Because I think the natural thought would be thought would be thought would be "All right, I got my timeline in front "All right, I got my timeline in front "All right, I got my timeline in front of me inside of Adobe Premiere or of me inside of Adobe Premiere or of me inside of Adobe Premiere or whatever I'm using to create this video.

whatever I'm using to create this video. whatever I'm using to create this video. I'm going to have this backing track or I'm going to have this backing track or I'm going to have this backing track or I'm going to have this length of I'm going to have this length of I'm going to have this length of timeline. I need to be able to read timeline. I need to be able to read timeline. I need to be able to read through this whole thing before the through this whole thing before the through this whole thing before the video is done." That's kind of how you video is done." That's kind of how you video is done." That's kind of how you typically edit. This is so short, typically edit. This is so short, typically edit. This is so short, obviously no one could ever read it in obviously no one could ever read it in obviously no one could ever read it in that length of time. Was that a that length of time. Was that a that length of time. Was that a conscious thought? Accidental? Tell me conscious thought? Accidental? Tell me conscious thought? Accidental? Tell me more. more. more. It was definitely conscious. It was definitely conscious. It was definitely conscious. It was definitely conscious. Um just It was definitely conscious. Um just It was definitely conscious. Um just just for the looping effect so people just for the looping effect so people just for the looping effect so people can loop and take their time to read it. can loop and take their time to read it. can loop and take their time to read it. And then also And then also And then also for me, it's also the sound the sound for me, it's also the sound the sound for me, it's also the sound the sound bite that I'm using bite that I'm using bite that I'm using it's like when I'm sort of like when it's like when I'm sort of like when it's like when I'm sort of like when you're playing through the sound bite you're playing through the sound bite you're playing through the sound bite the way the way the way I guess whatever sound bite I'm using, I guess whatever sound bite I'm using, I guess whatever sound bite I'm using, the way it loops and starts over the way it loops and starts over the way it loops and starts over I It's cohesive and it doesn't like chop I It's cohesive and it doesn't like chop I It's cohesive and it doesn't like chop up so it kind of like it seems all nice up so it kind of like it seems all nice up so it kind of like it seems all nice and smooth like you're watching just one and smooth like you're watching just one and smooth like you're watching just one full like video for like a minute but full like video for like a minute but full like video for like a minute but it's really just 10 seconds. But the way it's really just 10 seconds. But the way it's really just 10 seconds. But the way the audio loops with and the visual the audio loops with and the visual the audio loops with and the visual loops is like, "Oh, I'm just watching loops is like, "Oh, I'm just watching loops is like, "Oh, I'm just watching this video while I'm while I'm reading this video while I'm while I'm reading this video while I'm while I'm reading everything."

everything." everything." Exactly. And so the sound bite like it Exactly. And so the sound bite like it Exactly. And so the sound bite like it it plays into it as well. And so it it plays into it as well. And so it it plays into it as well. And so it loops in a way where it loops in a way loops in a way where it loops in a way loops in a way where it loops in a way where the listener feels where the listener feels where the listener feels like the song is going to continue but like the song is going to continue but like the song is going to continue but then it's starting all over again just then it's starting all over again just then it's starting all over again just tying into that whole tying into that whole tying into that whole thing. Wow, Ruth. I can't You really got thing. Wow, Ruth. I can't You really got thing. Wow, Ruth. I can't You really got them with that. That That's a great tip. them with that. That That's a great tip. them with that. That That's a great tip. So it's repeating on beat. Now, this is So it's repeating on beat. Now, this is So it's repeating on beat. Now, this is a track on this specific post that you a track on this specific post that you a track on this specific post that you grabbed in from Instagram. So, you grabbed in from Instagram. So, you grabbed in from Instagram. So, you weren't in weren't in weren't in Premiere, I don't believe, like looping Premiere, I don't believe, like looping Premiere, I don't believe, like looping it down to the exact frame. So, is that it down to the exact frame. So, is that it down to the exact frame. So, is that difficult to do when you're kind of like difficult to do when you're kind of like difficult to do when you're kind of like using your fingers and trying to like using your fingers and trying to like using your fingers and trying to like pinch it together inside of like the pinch it together inside of like the pinch it together inside of like the actual Instagram app? actual Instagram app? actual Instagram app? Uh, Uh, Uh, I wouldn't say difficult, but it I wouldn't say difficult, but it I wouldn't say difficult, but it definitely it definitely requires a bit definitely it definitely requires a bit definitely it definitely requires a bit of of touch, but it's not difficult. of of touch, but it's not difficult. of of touch, but it's not difficult. It's just making sure It's just that It's just making sure It's just that It's just making sure It's just that that little toggle line, like just that little toggle line, like just that little toggle line, like just making sure it stays where you need it making sure it stays where you need it making sure it stays where you need it to stay, but not difficult, just to stay, but not difficult, just to stay, but not difficult, just precision will be the word. precision will be the word. precision will be the word. Precision, okay.

Precision, okay. Precision, okay. Yeah, we've all been there, you know, Yeah, we've all been there, you know, Yeah, we've all been there, you know, you're just obsessing over that exact you're just obsessing over that exact you're just obsessing over that exact You're like, "Ah, that's not quite it." You're like, "Ah, that's not quite it." You're like, "Ah, that's not quite it." And then you move it, but then you go And then you move it, but then you go And then you move it, but then you go too far. And yeah, I mean, these apps, too far. And yeah, I mean, these apps, too far. And yeah, I mean, these apps, man, like my I have small, dainty man, like my I have small, dainty man, like my I have small, dainty fingers, like I I don't know how Alex fingers, like I I don't know how Alex fingers, like I I don't know how Alex would do it. would do it. would do it. Honestly, there are videos I see on both Honestly, there are videos I see on both Honestly, there are videos I see on both on TikTok and Reels that are created and on TikTok and Reels that are created and on TikTok and Reels that are created and produced by people much younger than me, produced by people much younger than me, produced by people much younger than me, I can tell. And I I I'm realizing that I can tell. And I I I'm realizing that I can tell. And I I I'm realizing that I'm getting old because I'm watching I'm getting old because I'm watching I'm getting old because I'm watching these videos and I'm like, "How are these videos and I'm like, "How are these videos and I'm like, "How are these kids doing this in this app?" these kids doing this in this app?" these kids doing this in this app?" Like, it's beyond me. Um, but Vitaliy, Like, it's beyond me. Um, but Vitaliy, Like, it's beyond me. Um, but Vitaliy, I'm so glad that you're joining us today I'm so glad that you're joining us today I'm so glad that you're joining us today because because because on the show and when we talk to churches on the show and when we talk to churches on the show and when we talk to churches who are who are really excelling on who are who are really excelling on who are who are really excelling on social media, we talk to a lot of social social media, we talk to a lot of social social media, we talk to a lot of social media directors. And um, media directors. And um, media directors. And um, I'm like I said, I'm so glad you're here I'm like I said, I'm so glad you're here I'm like I said, I'm so glad you're here because you have a very unique role in because you have a very unique role in because you have a very unique role in the social media um, production because the social media um, production because the social media um, production because like Ruth is saying, she's coming up like Ruth is saying, she's coming up like Ruth is saying, she's coming up with these ideas, she's got the content, with these ideas, she's got the content, with these ideas, she's got the content, she's got the vision, but it's all built she's got the vision, but it's all built she's got the vision, but it's all built and it's overlaid on top of the footage and it's overlaid on top of the footage and it's overlaid on top of the footage that you're shooting and that you're that you're shooting and that you're that you're shooting and that you're empowering your social media team with. empowering your social media team with. empowering your social media team with. So, I'm I'm just curious, when you're So, I'm I'm just curious, when you're So, I'm I'm just curious, when you're shooting at church, uh, shooting video, shooting at church, uh, shooting video, shooting at church, uh, shooting video, shooting B-roll, how much of your shooting B-roll, how much of your shooting B-roll, how much of your mindset is, "Oh, I'm filming this for mindset is, "Oh, I'm filming this for mindset is, "Oh, I'm filming this for this this purpose," whether I'm this this purpose," whether I'm this this purpose," whether I'm recording the service or shooting B-roll recording the service or shooting B-roll recording the service or shooting B-roll for a video, and how much are you for a video, and how much are you for a video, and how much are you shooting and thinking, oh, I I want to shooting and thinking, oh, I I want to shooting and thinking, oh, I I want to capture something specific here for capture something specific here for capture something specific here for social media to empower our social media social media to empower our social media social media to empower our social media team?

team? team? Mhm. Mhm. Mhm. I would say around like 50/50-ish. But I would say around like 50/50-ish. But I would say around like 50/50-ish. But most of the time I'm literally just in most of the time I'm literally just in most of the time I'm literally just in prayer walking around in my camera prayer walking around in my camera prayer walking around in my camera during worship. during worship. during worship. I'm literally just like just walking I'm literally just like just walking I'm literally just like just walking around praying and then something will around praying and then something will around praying and then something will catch my eye, the spirit will speak and catch my eye, the spirit will speak and catch my eye, the spirit will speak and he's like, "Hey, go here right now." And he's like, "Hey, go here right now." And he's like, "Hey, go here right now." And then I'm like, "Okay." Then I'm there then I'm like, "Okay." Then I'm there then I'm like, "Okay." Then I'm there and I'm like, and I'm like, and I'm like, "Oh, I see someone having like emotional "Oh, I see someone having like emotional "Oh, I see someone having like emotional moment or like worship team's like in moment or like worship team's like in moment or like worship team's like in like chorus of of a song and it's just like chorus of of a song and it's just like chorus of of a song and it's just like really hitting and I was like, "Oh, like really hitting and I was like, "Oh, like really hitting and I was like, "Oh, this can be used. this can be used. this can be used. This can be used." And sometimes I am This can be used." And sometimes I am This can be used." And sometimes I am just thinking consciously of what Ruth just thinking consciously of what Ruth just thinking consciously of what Ruth has an idea for. has an idea for. has an idea for. I remember um I believe like last week I remember um I believe like last week I remember um I believe like last week she was like, "Hey, I wanted to shoot she was like, "Hey, I wanted to shoot she was like, "Hey, I wanted to shoot from like behind the worship team during from like behind the worship team during from like behind the worship team during uh prayer or during worship." And I was uh prayer or during worship." And I was uh prayer or during worship." And I was like, "Okay, perfect." So, I just sneak like, "Okay, perfect." So, I just sneak like, "Okay, perfect." So, I just sneak my take myself behind there and I'm just my take myself behind there and I'm just my take myself behind there and I'm just like, "All right." like, "All right." like, "All right." incognito and then just incognito and then just incognito and then just get it done. But it's very interest- get it done. But it's very interest- get it done. But it's very interest- good to have practical applications for good to have practical applications for good to have practical applications for visionary ideas. visionary ideas. visionary ideas. So, you take what you thinks and what So, you take what you thinks and what So, you take what you thinks and what she envisions and it's like, "Okay, how she envisions and it's like, "Okay, how she envisions and it's like, "Okay, how can I make this can I make this can I make this come to life? How can I execute this?"

come to life? How can I execute this?" come to life? How can I execute this?" Yeah. And it sounds like you two are Yeah. And it sounds like you two are Yeah. And it sounds like you two are collaborating collaborating collaborating like very often and very closely with like very often and very closely with like very often and very closely with each other. So, tell me more about your each other. So, tell me more about your each other. So, tell me more about your team. Is it just the two of you or are team. Is it just the two of you or are team. Is it just the two of you or are there more people involved in the there more people involved in the there more people involved in the production side and the social media production side and the social media production side and the social media side? side? side? Uh no, we have more people on our team. Uh no, we have more people on our team. Uh no, we have more people on our team. We're just the directors of it. So, I do We're just the directors of it. So, I do We're just the directors of it. So, I do have have have more photographers, but we could always more photographers, but we could always more photographers, but we could always use more. use more. use more. And we do have social media people, but And we do have social media people, but And we do have social media people, but again, we can always use more. Yeah, and I think that too. Yeah, and I think that too. To Vitaliy's point, like he was just To Vitaliy's point, like he was just To Vitaliy's point, like he was just saying something that that sort of um saying something that that sort of um saying something that that sort of um it brought something to mind. I I feel it brought something to mind. I I feel it brought something to mind. I I feel like with social media and the way that like with social media and the way that like with social media and the way that we go about it sometimes well, not we go about it sometimes well, not we go about it sometimes well, not sometimes, oftentimes knowing the end sometimes, oftentimes knowing the end sometimes, oftentimes knowing the end goal for what it is that you're doing, goal for what it is that you're doing, goal for what it is that you're doing, it helps you it helps you it helps you um on the front end. So, it's not it's um on the front end. So, it's not it's um on the front end. So, it's not it's not just like, "Oh, let's just grab not just like, "Oh, let's just grab not just like, "Oh, let's just grab shots at church." But, if we know the shots at church." But, if we know the shots at church." But, if we know the the goal and the vision for what we need the goal and the vision for what we need the goal and the vision for what we need the shots for or what we're trying to the shots for or what we're trying to the shots for or what we're trying to accomplish with the shots, then that accomplish with the shots, then that accomplish with the shots, then that informs him on what to do on Sunday informs him on what to do on Sunday informs him on what to do on Sunday mornings, the kind of videos that he mornings, the kind of videos that he mornings, the kind of videos that he needs to take or to talk to his team needs to take or to talk to his team needs to take or to talk to his team about. So, then that's how you really about. So, then that's how you really about. So, then that's how you really have that like cohesive have that like cohesive have that like cohesive um you know, social media and production um you know, social media and production um you know, social media and production relationship where we're not on relationship where we're not on relationship where we're not on different different different we're not in different spaces with what we're not in different spaces with what we're not in different spaces with what we're doing.

Ruth, I do want to ask you Ruth, I do want to ask you where do you get the audacity to in this where do you get the audacity to in this where do you get the audacity to in this caption here for three biblical caption here for three biblical caption here for three biblical declarations to pray over your marriage? declarations to pray over your marriage? declarations to pray over your marriage? Caption is two sentences. Caption is two sentences. Caption is two sentences. Send this to bae. Send this to bae. Send this to bae. Save it for later. Save it for later. Save it for later. Where do you get the audacity? I remember when I first saw that post go I remember when I first saw that post go live. I was like live. I was like live. I was like Ruth, that's genius post. Ruth, that's genius post. Ruth, that's genius post. 35,000 likes. 35,000 likes. 35,000 likes. Yes. Yes. Yes. That's funny. I think That's funny. I think That's funny. I think I think what helps with audacity is I think what helps with audacity is I think what helps with audacity is having having having leaders that trust you leaders that trust you leaders that trust you cuz our my pastor trusts my direction cuz our my pastor trusts my direction cuz our my pastor trusts my direction and he trusts um and he trusts um and he trusts um like the route that I'm to take. Like, like the route that I'm to take. Like, like the route that I'm to take. Like, if we have ideas, he's so open. He's if we have ideas, he's so open. He's if we have ideas, he's so open. He's like, "Hey, whatever you guys think it's like, "Hey, whatever you guys think it's like, "Hey, whatever you guys think it's best." And that that really does help best." And that that really does help best." And that that really does help give you room to implement changes to um give you room to implement changes to um give you room to implement changes to um you know, to reach the demographic that you know, to reach the demographic that you know, to reach the demographic that you wanted to cuz I can imagine if our you wanted to cuz I can imagine if our you wanted to cuz I can imagine if our social media was run in a way where we social media was run in a way where we social media was run in a way where we were being policed constantly and you were being policed constantly and you were being policed constantly and you have to think about, "Well, how's pastor have to think about, "Well, how's pastor have to think about, "Well, how's pastor going to feel about this? How's the the going to feel about this? How's the the going to feel about this? How's the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the the is um the the the is um the the the is um uh what's the word? There's uh what's the word? There's uh what's the word? There's accountability. Yes, there's accountability. Yes, there's accountability. Yes, there's accountability, but um if it's I know accountability, but um if it's I know accountability, but um if it's I know for here at Legacy Church, there's no for here at Legacy Church, there's no for here at Legacy Church, there's no sense of stifling. And so it that helps sense of stifling. And so it that helps sense of stifling. And so it that helps with audacity. And so with audacity. And so with audacity. And so a caption like send this to bae, a caption like send this to bae, a caption like send this to bae, um um um it it resonates with the kind of

it it resonates with the kind of it it resonates with the kind of audience you're you want to you want to audience you're you want to you want to audience you're you want to you want to reach, right? Because um reach, right? Because um reach, right? Because um some let's say newly married couple, 21 some let's say newly married couple, 21 some let's say newly married couple, 21 to about 30. They just got married, they to about 30. They just got married, they to about 30. They just got married, they don't have kids. When they were dating, don't have kids. When they were dating, don't have kids. When they were dating, everything was la la la la la la la la everything was la la la la la la la la everything was la la la la la la la la la. And then you get married and you la. And then you get married and you la. And then you get married and you realize, hey marriage isn't la la la la realize, hey marriage isn't la la la la realize, hey marriage isn't la la la la la. Now they see a caption like send la. Now they see a caption like send la. Now they see a caption like send this to bae, they're like, oh this is this to bae, they're like, oh this is this to bae, they're like, oh this is talking to me. Because I speak the talking to me. Because I speak the talking to me. Because I speak the language of bae. language of bae. language of bae. A 60-year-old doesn't A 60-year-old doesn't A 60-year-old doesn't A 60-year-old probably doesn't know what A 60-year-old probably doesn't know what A 60-year-old probably doesn't know what bae is, you know? So um no no offense. bae is, you know? So um no no offense. bae is, you know? So um no no offense. Maybe you do. Maybe you know what bae Maybe you do. Maybe you know what bae Maybe you do. Maybe you know what bae is. I'm not trying to disrespect is. I'm not trying to disrespect is. I'm not trying to disrespect 60-year-olds, but Look, we got some cool 60-year-olds, but Look, we got some cool 60-year-olds, but Look, we got some cool 60-year-olds out here, you know? 60-year-olds out here, you know? 60-year-olds out here, you know? They're they're with the slang. They're They're they're with the slang. They're They're they're with the slang. They're Yeah, so so um Yeah, so so um Yeah, so so um so yeah, I think I think for sure having so yeah, I think I think for sure having so yeah, I think I think for sure having leaders that trust your vision, that leaders that trust your vision, that leaders that trust your vision, that give you um leverage to try new things, give you um leverage to try new things, give you um leverage to try new things, it it definitely helps. it it definitely helps. it it definitely helps. Right. So there's a couple things there Right. So there's a couple things there Right. So there's a couple things there that you're observing. One, that you're observing. One, that you're observing. One, you never want to like put on you never want to like put on you never want to like put on lingo lingo lingo um you know, front in a way that isn't um you know, front in a way that isn't um you know, front in a way that isn't authentic and genuine to you.

authentic and genuine to you. authentic and genuine to you. But if it's genuine and it makes sense But if it's genuine and it makes sense But if it's genuine and it makes sense for the application for the application for the application and and that's exactly what Instagram and and that's exactly what Instagram and and that's exactly what Instagram is, then it's not only appropriate to is, then it's not only appropriate to is, then it's not only appropriate to use that type of language, it's actually use that type of language, it's actually use that type of language, it's actually like more effective because it's like more effective because it's like more effective because it's denoting kind of the casual um nature denoting kind of the casual um nature denoting kind of the casual um nature that that that we're so accustomed to on Instagram. And we're so accustomed to on Instagram. And we're so accustomed to on Instagram. And let me just say, the first comment on let me just say, the first comment on let me just say, the first comment on this post, and again, this is identical this post, and again, this is identical this post, and again, this is identical formatting, identical design, but just formatting, identical design, but just formatting, identical design, but just different subject matter to the three different subject matter to the three different subject matter to the three biblical declarations to pray over your biblical declarations to pray over your biblical declarations to pray over your finances. This is three biblical finances. This is three biblical finances. This is three biblical declarations to pray over your marriage. declarations to pray over your marriage. declarations to pray over your marriage. Here's the first comment. I'm just going Here's the first comment. I'm just going Here's the first comment. I'm just going to read it verbatim. Quote, to read it verbatim. Quote, to read it verbatim. Quote, "I miss my husband so much. It's been 10 "I miss my husband so much. It's been 10 "I miss my husband so much. It's been 10 years since he passed. I loved his years since he passed. I loved his years since he passed. I loved his kindness, his devotion, his sweet daily kindness, his devotion, his sweet daily kindness, his devotion, his sweet daily notes to me. He was a hard working notes to me. He was a hard working notes to me. He was a hard working person. He'd leave for work at 5:00 a.m. person. He'd leave for work at 5:00 a.m. person. He'd leave for work at 5:00 a.m. I remember his favorite foods to this I remember his favorite foods to this I remember his favorite foods to this day. If I had a long day, he sometimes day. If I had a long day, he sometimes day. If I had a long day, he sometimes would rub my back and give me a foot would rub my back and give me a foot would rub my back and give me a foot massage. We would share our devotions, massage. We would share our devotions, massage. We would share our devotions, and occasionally he would order me a new and occasionally he would order me a new and occasionally he would order me a new book by one of our favorite Christian book by one of our favorite Christian book by one of our favorite Christian authors. We enjoyed dancing, walking, authors. We enjoyed dancing, walking, authors. We enjoyed dancing, walking, and gardening together together. Our and gardening together together. Our and gardening together together. Our walks on the beach are some of my walks on the beach are some of my walks on the beach are some of my favorite memories. I thank God for the favorite memories. I thank God for the favorite memories. I thank God for the good times and even the hard times of good times and even the hard times of good times and even the hard times of our 36 years of marriage."

our 36 years of marriage." our 36 years of marriage." That's the top comment. So, a post like That's the top comment. So, a post like That's the top comment. So, a post like this is not only encouraging people to this is not only encouraging people to this is not only encouraging people to take a moment in their busy day and and take a moment in their busy day and and take a moment in their busy day and and pray for their partner, whether they're pray for their partner, whether they're pray for their partner, whether they're across the room or, you know, across the across the room or, you know, across the across the room or, you know, across the state, on a work trip, wherever they state, on a work trip, wherever they state, on a work trip, wherever they might be. But, it's now eliciting might be. But, it's now eliciting might be. But, it's now eliciting testimony. This is testimony of someone testimony. This is testimony of someone testimony. This is testimony of someone devoted to Jesus who, by their account, devoted to Jesus who, by their account, devoted to Jesus who, by their account, had a strong Christ-centered marriage. had a strong Christ-centered marriage. had a strong Christ-centered marriage. And now, you mentioned that 21-year-old And now, you mentioned that 21-year-old And now, you mentioned that 21-year-old that is perhaps kind of reading through that is perhaps kind of reading through that is perhaps kind of reading through this. Now, they're also seeing this is this. Now, they're also seeing this is this. Now, they're also seeing this is what the end of the race looks like, and what the end of the race looks like, and what the end of the race looks like, and a race a race a race uh well run. And what's that's amazing uh well run. And what's that's amazing uh well run. And what's that's amazing about social is because it's not just about social is because it's not just about social is because it's not just what we're creating, but it's what we're what we're creating, but it's what we're what we're creating, but it's what we're creating and then what that elicits from creating and then what that elicits from creating and then what that elicits from others and what they might be sharing. others and what they might be sharing. others and what they might be sharing. Yeah. That's such a good point. That was Yeah. That's such a good point. That was Yeah. That's such a good point. That was the cutest story I've ever heard. the cutest story I've ever heard. the cutest story I've ever heard. And, like, I I just want to celebrate And, like, I I just want to celebrate And, like, I I just want to celebrate you for a moment. This is This is proof you for a moment. This is This is proof you for a moment. This is This is proof of um the intentionality behind every of um the intentionality behind every of um the intentionality behind every single one of your decisions. So, Ruth, single one of your decisions. So, Ruth, single one of your decisions. So, Ruth, you're talking about praying about what you're talking about praying about what you're talking about praying about what to post on social. You You come up with to post on social. You You come up with to post on social. You You come up with this post idea. It goes well once, so this post idea. It goes well once, so this post idea. It goes well once, so you're repeating it because you know you're repeating it because you know you're repeating it because you know this is connecting with people. You're a this is connecting with people. You're a this is connecting with people. You're a Vitaly, you're mentioning shooting Vitaly, you're mentioning shooting Vitaly, you're mentioning shooting B-roll very intentionally. You guys are B-roll very intentionally. You guys are B-roll very intentionally. You guys are are crafting these posts in your head are crafting these posts in your head are crafting these posts in your head before you even create them. Vitaly, before you even create them. Vitaly, before you even create them. Vitaly, shooting, you're putting these stuff shooting, you're putting these stuff shooting, you're putting these stuff together. And then with a caption that together. And then with a caption that together. And then with a caption that we we've laughed about, but was and and we we've laughed about, but was and and we we've laughed about, but was and and Ruth you've articulated it so well, was Ruth you've articulated it so well, was Ruth you've articulated it so well, was so intentional. You knew who you were so intentional. You knew who you were so intentional. You knew who you were trying to reach with that post and the trying to reach with that post and the trying to reach with that post and the language, both literally and

language, both literally and language, both literally and metaphorically that they speak. And so metaphorically that they speak. And so metaphorically that they speak. And so that post probably gets traction with that post probably gets traction with that post probably gets traction with folks who are using that language. And folks who are using that language. And folks who are using that language. And the algorithm says this is a good post. the algorithm says this is a good post. the algorithm says this is a good post. We're going to show it to more people. We're going to show it to more people. We're going to show it to more people. And now, here you have the top comment And now, here you have the top comment And now, here you have the top comment which is probably put up there because which is probably put up there because which is probably put up there because it's the most liked comment from it's the most liked comment from it's the most liked comment from uh an an older woman who maybe doesn't uh an an older woman who maybe doesn't uh an an older woman who maybe doesn't speak that language, but the post found speak that language, but the post found speak that language, but the post found her because it was resonating with folks her because it was resonating with folks her because it was resonating with folks who do speak that language, sharing her who do speak that language, sharing her who do speak that language, sharing her testimony. And like Brett said, testimony. And like Brett said, testimony. And like Brett said, folks who are landing on that post are folks who are landing on that post are folks who are landing on that post are not only now encouraged by the post, but not only now encouraged by the post, but not only now encouraged by the post, but encouraged by the testimony in the encouraged by the testimony in the encouraged by the testimony in the comments. Like that is such comments. Like that is such comments. Like that is such a beautiful a beautiful a beautiful um embodiment of like the mosaic of um embodiment of like the mosaic of um embodiment of like the mosaic of Christian community that assuming none Christian community that assuming none Christian community that assuming none of those folks who are engaging with or of those folks who are engaging with or of those folks who are engaging with or very few of those folks who engage with very few of those folks who engage with very few of those folks who engage with that post belong to your actual that post belong to your actual that post belong to your actual community in Chicopee, but the the the community in Chicopee, but the the the community in Chicopee, but the the the collective capital C Christian community collective capital C Christian community collective capital C Christian community and it's all built on the back of your and it's all built on the back of your and it's all built on the back of your intentionality and all those different intentionality and all those different intentionality and all those different decisions. So so good on you for being decisions. So so good on you for being decisions. So so good on you for being so intentional with all of your choices so intentional with all of your choices so intentional with all of your choices you're making with all of these social you're making with all of these social you're making with all of these social posts. And let me also say, posts. And let me also say, posts. And let me also say, there's two parts to that caption.

there's two parts to that caption. there's two parts to that caption. Share this with bae, which is the funny Share this with bae, which is the funny Share this with bae, which is the funny part, but the other part which is on all part, but the other part which is on all part, but the other part which is on all three of the posts that I have in front three of the posts that I have in front three of the posts that I have in front of me here, three biblical declarations of me here, three biblical declarations of me here, three biblical declarations insert here, which is in some format insert here, which is in some format insert here, which is in some format save this for later. Now, I don't have save this for later. Now, I don't have save this for later. Now, I don't have those numbers in front of me because those numbers in front of me because those numbers in front of me because that would only be seen by that would only be seen by that would only be seen by @legacychurchofficial @legacychurchofficial @legacychurchofficial on their side of things. I can see the on their side of things. I can see the on their side of things. I can see the likes, but I'm quite confident because likes, but I'm quite confident because likes, but I'm quite confident because these are guided which that did not That these are guided which that did not That these are guided which that did not That wasn't something that registered to me. wasn't something that registered to me. wasn't something that registered to me. And when Ruth said that, that was a big And when Ruth said that, that was a big And when Ruth said that, that was a big lightbulb moment for myself. lightbulb moment for myself. lightbulb moment for myself. She's saying explicitly, "Save this for She's saying explicitly, "Save this for She's saying explicitly, "Save this for later." later." later." Yeah, share it and save it. This is a Yeah, share it and save it. This is a Yeah, share it and save it. This is a guided meditation. This is a guided guided meditation. This is a guided guided meditation. This is a guided prayer. Share it with someone. Save it prayer. Share it with someone. Save it prayer. Share it with someone. Save it for later. Those are two of the most for later. Those are two of the most for later. Those are two of the most signaling metrics for the algorithm. signaling metrics for the algorithm. signaling metrics for the algorithm. Because it's one thing to hit double tap Because it's one thing to hit double tap Because it's one thing to hit double tap and keep going. But watching something and keep going. But watching something and keep going. But watching something three or four times because Ruth has three or four times because Ruth has three or four times because Ruth has just tricked you into not realizing that just tricked you into not realizing that just tricked you into not realizing that the beat is repeating. That that's a the beat is repeating. That that's a the beat is repeating. That that's a great tactic. Just simply saying out great tactic. Just simply saying out great tactic. Just simply saying out loud, "Hey." Or in the actual caption, loud, "Hey." Or in the actual caption, loud, "Hey." Or in the actual caption, "Save this and share this."

"Save this and share this." "Save this and share this." When someone saves it I I always look, When someone saves it I I always look, When someone saves it I I always look, my carousels like they have so many my carousels like they have so many my carousels like they have so many saves because they're kind of like saves because they're kind of like saves because they're kind of like educational in nature. People like, educational in nature. People like, educational in nature. People like, "Ooh, this is a good tip. I want to save "Ooh, this is a good tip. I want to save "Ooh, this is a good tip. I want to save for later." Just asking for that. I for later." Just asking for that. I for later." Just asking for that. I always ask for it on the final end always ask for it on the final end always ask for it on the final end screen. Incredibly screen. Incredibly screen. Incredibly incredibly important. And then I want to incredibly important. And then I want to incredibly important. And then I want to emphasize to the the guided element to emphasize to the the guided element to emphasize to the the guided element to this. You know, when we kind of started this. You know, when we kind of started this. You know, when we kind of started creating these prayer countdowns back creating these prayer countdowns back creating these prayer countdowns back when Instagram video was like 1 by 1 or when Instagram video was like 1 by 1 or when Instagram video was like 1 by 1 or 4 by 5, you know, 2018 around then, we 4 by 5, you know, 2018 around then, we 4 by 5, you know, 2018 around then, we would kind of have this countdown timer would kind of have this countdown timer would kind of have this countdown timer that said, "Spend the next 60 seconds that said, "Spend the next 60 seconds that said, "Spend the next 60 seconds praying for your spouse." But what what praying for your spouse." But what what praying for your spouse." But what what Ruth and Vitaliy have hit on here is so Ruth and Vitaliy have hit on here is so Ruth and Vitaliy have hit on here is so great is a lot of times people don't great is a lot of times people don't great is a lot of times people don't have the words to say. That's straight have the words to say. That's straight have the words to say. That's straight from scripture. When you don't have the from scripture. When you don't have the from scripture. When you don't have the words to say, here's how to pray like words to say, here's how to pray like words to say, here's how to pray like your father in heaven. And that's what your father in heaven. And that's what your father in heaven. And that's what leads to us into the Lord's Prayer. It leads to us into the Lord's Prayer. It leads to us into the Lord's Prayer. It can be so powerful and empowering to can be so powerful and empowering to can be so powerful and empowering to just say, "Hey, if you don't know what just say, "Hey, if you don't know what just say, "Hey, if you don't know what to pray, if this isn't something that to pray, if this isn't something that to pray, if this isn't something that you do very often, maybe you're not a you do very often, maybe you're not a you do very often, maybe you're not a person with a faith background and person with a faith background and person with a faith background and you're coming across this, surely there you're coming across this, surely there you're coming across this, surely there are thousands of people in the millions are thousands of people in the millions are thousands of people in the millions and millions of views that are accounted and millions of views that are accounted and millions of views that are accounted for here that are not of a Christian for here that are not of a Christian for here that are not of a Christian faith background. They can still say faith background. They can still say faith background. They can still say that prayer. Say a prayer for your that prayer. Say a prayer for your that prayer. Say a prayer for your partner." And and and they might not partner." And and and they might not partner." And and and they might not have any familiarity with that. You have any familiarity with that. You have any familiarity with that. You might have grown up in a Christian might have grown up in a Christian might have grown up in a Christian tradition your whole life and still not tradition your whole life and still not tradition your whole life and still not know what to say. Maybe you've never know what to say. Maybe you've never know what to say. Maybe you've never prayed like that for your partner or for prayed like that for your partner or for prayed like that for your partner or for your own children. And so that guided your own children. And so that guided your own children. And so that guided element incredibly incredibly powerful.

element incredibly incredibly powerful. element incredibly incredibly powerful. Let's talk about a darker element, okay? Let's talk about a darker element, okay? Let's talk about a darker element, okay? Okay. Let's let's take this in in a Okay. Let's let's take this in in a Okay. Let's let's take this in in a sadder direction. Which is And this is sadder direction. Which is And this is sadder direction. Which is And this is for you, Vitaly. A lot of times when we for you, Vitaly. A lot of times when we for you, Vitaly. A lot of times when we see folks taking video and capturing see folks taking video and capturing see folks taking video and capturing photography inside of worship services, photography inside of worship services, photography inside of worship services, we hear churches say, "Okay, we hear churches say, "Okay, we hear churches say, "Okay, how do you make people feel comfortable how do you make people feel comfortable how do you make people feel comfortable with that?" And then second, like, do with that?" And then second, like, do with that?" And then second, like, do you let them know? Is there a Is there you let them know? Is there a Is there you let them know? Is there a Is there signage somewhere? And and like, how is signage somewhere? And and like, how is signage somewhere? And and like, how is your church kind of navigating these your church kind of navigating these your church kind of navigating these delicate moments in that respect? delicate moments in that respect? delicate moments in that respect? For me, I like to stay as far away from For me, I like to stay as far away from For me, I like to stay as far away from them as possible, so they don't even them as possible, so they don't even them as possible, so they don't even notice that their picture is taken. So, notice that their picture is taken. So, notice that their picture is taken. So, they can fully involve themselves in they can fully involve themselves in they can fully involve themselves in worship and not have to worry about worship and not have to worry about worship and not have to worry about like, "Oh, there's a dude like 3 ft away like, "Oh, there's a dude like 3 ft away like, "Oh, there's a dude like 3 ft away from me with the camera on me." from me with the camera on me." from me with the camera on me." Cuz then when when that happens, people Cuz then when when that happens, people Cuz then when when that happens, people tend to like either shut themselves out tend to like either shut themselves out tend to like either shut themselves out or really just show out for the camera. or really just show out for the camera. or really just show out for the camera. They're like, "Oh, one hand raised. Oh, They're like, "Oh, one hand raised. Oh, They're like, "Oh, one hand raised. Oh, oh, camera's on me. Two hands raised." I oh, camera's on me. Two hands raised." I oh, camera's on me. Two hands raised." I was like, "All right, settle down." was like, "All right, settle down." was like, "All right, settle down." They'll see me, they'll give me like a They'll see me, they'll give me like a They'll see me, they'll give me like a side eye. They're like, "Oh, oh, wait, side eye. They're like, "Oh, oh, wait, side eye. They're like, "Oh, oh, wait, camera's on me. Hopefully, I'm on the camera's on me. Hopefully, I'm on the camera's on me. Hopefully, I'm on the page next week."

page next week." page next week." So, using for like sentimental things, So, using for like sentimental things, So, using for like sentimental things, for when someone's like in like a deep for when someone's like in like a deep for when someone's like in like a deep moment, like moment, like moment, like balling or like something like that, I balling or like something like that, I balling or like something like that, I sometimes I won't even shoot that and sometimes I won't even shoot that and sometimes I won't even shoot that and I'll just let them have that moment. I'll just let them have that moment. I'll just let them have that moment. If I can capture it authentically and If I can capture it authentically and If I can capture it authentically and kind of like out of the way, I will. kind of like out of the way, I will. kind of like out of the way, I will. But I mostly just like to let people But I mostly just like to let people But I mostly just like to let people be in that presence instead of be in that presence instead of be in that presence instead of have them kind of notice that I'm have them kind of notice that I'm have them kind of notice that I'm trying to trying to trying to get like a shot or something. get like a shot or something. get like a shot or something. So, really practical, what length of So, really practical, what length of So, really practical, what length of lens are you shooting with for these? lens are you shooting with for these? lens are you shooting with for these? Because to to feel like you're up close Because to to feel like you're up close Because to to feel like you're up close and to stand far away, I'm assuming and to stand far away, I'm assuming and to stand far away, I'm assuming there's some type of telephoto or longer there's some type of telephoto or longer there's some type of telephoto or longer lens. Yep. I'm shooting on the Tamron 35 lens. Yep. I'm shooting on the Tamron 35 lens. Yep. I'm shooting on the Tamron 35 to 150. to 150. to 150. So, I can go pretty wide or I can really So, I can go pretty wide or I can really So, I can go pretty wide or I can really close in on the 150 range. close in on the 150 range. close in on the 150 range. And then with the Sony, it And then with the Sony, it And then with the Sony, it What's the aperture on that? What's the aperture on that? What's the aperture on that? Uh F2 to 2.8. So, I get a nice shallow Uh F2 to 2.8. So, I get a nice shallow Uh F2 to 2.8. So, I get a nice shallow field throughout the whole It is a field throughout the whole It is a field throughout the whole It is a chunky lens though. It is It's got some chunky lens though. It is It's got some chunky lens though. It is It's got some weight to it. So it's not for the faint weight to it. So it's not for the faint weight to it. So it's not for the faint of faint of hands.

Vitaly's in the gym all throughout the Vitaly's in the gym all throughout the week working on those forearms so that week working on those forearms so that week working on those forearms so that he can hold this telephoto lens. Hold he can hold this telephoto lens. Hold he can hold this telephoto lens. Hold this camera. this camera. this camera. Well, it's true though because Well, it's true though because Well, it's true though because the floor the floor the floor It's really tough when you're in a It's really tough when you're in a It's really tough when you're in a sanctuary cuz it's really dark. sanctuary cuz it's really dark. sanctuary cuz it's really dark. But you also want to stand far enough But you also want to stand far enough But you also want to stand far enough away so you can leave room for those away so you can leave room for those away so you can leave room for those intimate moments to not be interfered intimate moments to not be interfered intimate moments to not be interfered with by you. with by you. with by you. Well, typically telephoto lenses are not Well, typically telephoto lenses are not Well, typically telephoto lenses are not going to have an aperture that you can going to have an aperture that you can going to have an aperture that you can open up really wide. So now you can stay open up really wide. So now you can stay open up really wide. So now you can stay far away, but your photos are going to far away, but your photos are going to far away, but your photos are going to be dark or you can get really close and be dark or you can get really close and be dark or you can get really close and kind of interfere the moment but then kind of interfere the moment but then kind of interfere the moment but then your photos are going to be light. And your photos are going to be light. And your photos are going to be light. And then if you have a zoom lens, one single then if you have a zoom lens, one single then if you have a zoom lens, one single lens that can do both, certainly you're lens that can do both, certainly you're lens that can do both, certainly you're not going to be able to do all these not going to be able to do all these not going to be able to do all these things. It sounds like this lens, the things. It sounds like this lens, the things. It sounds like this lens, the only trade-off is like its bulk. And And only trade-off is like its bulk. And And only trade-off is like its bulk. And And those lenses do exist where you can have those lenses do exist where you can have those lenses do exist where you can have the really wide focal length all the way the really wide focal length all the way the really wide focal length all the way down to 35, all the way up to 150. That down to 35, all the way up to 150. That down to 35, all the way up to 150. That That is a very broad range. Great That is a very broad range. Great That is a very broad range. Great aperture. And I guess the only downside aperture. And I guess the only downside aperture. And I guess the only downside is it's uh super super heavy. I And is it's uh super super heavy. I And is it's uh super super heavy. I And probably price. A lens like that Tamron probably price. A lens like that Tamron probably price. A lens like that Tamron lenses are not crazy though typically. I lenses are not crazy though typically. I lenses are not crazy though typically. I mean, do do you know the price of that mean, do do you know the price of that mean, do do you know the price of that lens off hand? I can look it up.

lens off hand? I can look it up. lens off hand? I can look it up. Um I think like 16 1600 somewhere around Um I think like 16 1600 somewhere around Um I think like 16 1600 somewhere around there. there. there. All right, well then. It is expensive. All right, well then. It is expensive. All right, well then. It is expensive. So it's expensive and it's heavy. So it's expensive and it's heavy. So it's expensive and it's heavy. I mean, that compared I mean, that compared I mean, that compared You can't put a price on souls. Wow. You You can't put a price on souls. Wow. You You can't put a price on souls. Wow. You can't. And it's basically functioning as can't. And it's basically functioning as can't. And it's basically functioning as multiple lenses in one. And And so in multiple lenses in one. And And so in multiple lenses in one. And And so in that respect, price tag is well worth that respect, price tag is well worth that respect, price tag is well worth it. You You can buy a couple, three it. You You can buy a couple, three it. You You can buy a couple, three maybe, to kind of fill out that focal maybe, to kind of fill out that focal maybe, to kind of fill out that focal length range and then you're at that length range and then you're at that length range and then you're at that price anyway. price anyway. price anyway. Yeah. And then that's the only Yeah. And then that's the only Yeah. And then that's the only Couple other posts that Oh, please. Couple other posts that Oh, please. Couple other posts that Oh, please. Please go ahead. Please go ahead. Please go ahead. And then at that point like if you have And then at that point like if you have And then at that point like if you have multiple lenses, you have to swap out multiple lenses, you have to swap out multiple lenses, you have to swap out lenses to get different shots. With lenses to get different shots. With lenses to get different shots. With that, I'm just I set up one camera, one that, I'm just I set up one camera, one that, I'm just I set up one camera, one lens, lens, lens, go anywhere, do whatever I need to do. go anywhere, do whatever I need to do. go anywhere, do whatever I need to do. Instead of having to waste time. Instead of having to waste time. Instead of having to waste time. It's worth it. Yeah. It's worth it. Yeah. It's worth it. Yeah. Uh let's talk a little bit more about Uh let's talk a little bit more about Uh let's talk a little bit more about gear. Folks are always curious about gear. Folks are always curious about gear. Folks are always curious about that. You've mentioned the lens. What uh that. You've mentioned the lens. What uh that. You've mentioned the lens. What uh what camera body are we shooting on? what camera body are we shooting on? what camera body are we shooting on? Camera body we're shooting on the A7 IV Camera body we're shooting on the A7 IV Camera body we're shooting on the A7 IV currently.

currently. currently. Love it. Classic. We're big Sony fans Love it. Classic. We're big Sony fans Love it. Classic. We're big Sony fans here ourselves. And then editing tool of here ourselves. And then editing tool of here ourselves. And then editing tool of choice? choice? choice? Editing tool of choice for me, I'm uh Editing tool of choice for me, I'm uh Editing tool of choice for me, I'm uh I'm freshly on DaVinci Resolve, but I I'm freshly on DaVinci Resolve, but I I'm freshly on DaVinci Resolve, but I used to do uh Final Cut. Our guy. Our used to do uh Final Cut. Our guy. Our used to do uh Final Cut. Our guy. Our guy. We love to see it. We love to see guy. We love to see it. We love to see guy. We love to see it. We love to see it. So it's so good. it. So it's so good. it. So it's so good. I'm still a Final Cut girl, so I'm still a Final Cut girl, so I'm still a Final Cut girl, so That's all right. That's all right. I'm That's all right. That's all right. I'm That's all right. That's all right. I'm going to just sit in the corner over going to just sit in the corner over going to just sit in the corner over here. You guys can have a good time. We've all been there. I mean, we we We've all been there. I mean, we we started there, so. started there, so. started there, so. Yeah, everyone usually starts with like Yeah, everyone usually starts with like Yeah, everyone usually starts with like Final Cut and then they either go to Final Cut and then they either go to Final Cut and then they either go to Premiere or now DaVinci. Premiere or now DaVinci. Premiere or now DaVinci. Whether you start off with Premiere now, Whether you start off with Premiere now, Whether you start off with Premiere now, I don't know. I'll just I'll just pray I don't know. I'll just I'll just pray I don't know. I'll just I'll just pray for them. Yeah, the the problem with Premiere, Yeah, the the problem with Premiere, like we we use it in a lot of our like we we use it in a lot of our like we we use it in a lot of our context begrudgingly because it has a context begrudgingly because it has a context begrudgingly because it has a really nice workflow for Lightroom to really nice workflow for Lightroom to really nice workflow for Lightroom to Photoshop to Premiere to After Effects, Photoshop to Premiere to After Effects, Photoshop to Premiere to After Effects, and so we can kind of like do everything and so we can kind of like do everything and so we can kind of like do everything in the single suite. And then I'll try in the single suite. And then I'll try in the single suite. And then I'll try to bring something just to Resolve, but to bring something just to Resolve, but to bring something just to Resolve, but then I'll still have to end up bringing then I'll still have to end up bringing then I'll still have to end up bringing it into to Lightroom or Photoshop or it into to Lightroom or Photoshop or it into to Lightroom or Photoshop or something else. And now I'm still paying something else. And now I'm still paying something else. And now I'm still paying for two licenses either way, not to for two licenses either way, not to for two licenses either way, not to mention Audition, which we'll use even mention Audition, which we'll use even mention Audition, which we'll use even producing this podcast.

producing this podcast. producing this podcast. Got a couple more posts in front of me Got a couple more posts in front of me Got a couple more posts in front of me here that I wanted to highlight. So, here that I wanted to highlight. So, here that I wanted to highlight. So, these would fall under the same kind of these would fall under the same kind of these would fall under the same kind of category, I would say, of, you know, category, I would say, of, you know, category, I would say, of, you know, biblical exposition or posts that compel biblical exposition or posts that compel biblical exposition or posts that compel and encourage spiritual practice, which and encourage spiritual practice, which and encourage spiritual practice, which we have been talking about for years and we have been talking about for years and we have been talking about for years and years now. This one in front of me, the years now. This one in front of me, the years now. This one in front of me, the title is how to discern God's voice. title is how to discern God's voice. title is how to discern God's voice. And then there are two categories. And then there are two categories. And then there are two categories. There's God's voice with a check mark There's God's voice with a check mark There's God's voice with a check mark and a bunch of like bullet points and a bunch of like bullet points and a bunch of like bullet points underneath. God's voice might sound like underneath. God's voice might sound like underneath. God's voice might sound like this, like this, like this. And then the this, like this, like this. And then the this, like this, like this. And then the other column other column other column juxtaposed to God's voice is my voice. juxtaposed to God's voice is my voice. juxtaposed to God's voice is my voice. So like here's when you might be So like here's when you might be So like here's when you might be listening to yourself. And this is listening to yourself. And this is listening to yourself. And this is another type of post that did really another type of post that did really another type of post that did really well, close to 20,000 likes. Uh maybe well, close to 20,000 likes. Uh maybe well, close to 20,000 likes. Uh maybe Ruth, do you want to talk about the Ruth, do you want to talk about the Ruth, do you want to talk about the inception of that post? What you might inception of that post? What you might inception of that post? What you might remember of that. It was remember of that. It was remember of that. It was May, so a few months ago now. I'm going to be very honest. That one I'm going to be very honest. That one dropped straight from heaven. dropped straight from heaven. dropped straight from heaven. I had nothing to do with that one. Like It makes sense, right? God's voice and I It makes sense, right? God's voice and I Ruth like that wasn't my voice. Let me Ruth like that wasn't my voice. Let me Ruth like that wasn't my voice. Let me tell you.

tell you. tell you. That's not my post. That's God's post. That's not my post. That's God's post. That's not my post. That's God's post. That I was Yeah, it was it was one of That I was Yeah, it was it was one of That I was Yeah, it was it was one of those it was so strong in me share about those it was so strong in me share about those it was so strong in me share about this and I had a choice of this and I had a choice of this and I had a choice of uh making it carousel or making it a uh making it carousel or making it a uh making it carousel or making it a reel. reel. reel. And that I maybe that part was me. And that I maybe that part was me. And that I maybe that part was me. Um as far as the the content type, that Um as far as the the content type, that Um as far as the the content type, that wasn't me, but then the decision on the wasn't me, but then the decision on the wasn't me, but then the decision on the format, that was me. So I chose I opted format, that was me. So I chose I opted format, that was me. So I chose I opted to go with reels just because it's to go with reels just because it's to go with reels just because it's Instagram is pushing reels and I wanted Instagram is pushing reels and I wanted Instagram is pushing reels and I wanted the message to reach more people the message to reach more people the message to reach more people as opposed to the carousel. as opposed to the carousel. as opposed to the carousel. But that's it. That's it. So you guys But that's it. That's it. So you guys But that's it. That's it. So you guys pray over your social media content. pray over your social media content. pray over your social media content. There you go. There you go. There you go. Let God guide you and direct you and you Let God guide you and direct you and you Let God guide you and direct you and you know, don't be afraid to be daring and know, don't be afraid to be daring and know, don't be afraid to be daring and bold. bold. bold. And have some audacity. And have some audacity. And have some audacity. Yeah, there you go. Ruth, it sounds like Yeah, there you go. Ruth, it sounds like Yeah, there you go. Ruth, it sounds like and and Yvette as well, and and Yvette as well, and and Yvette as well, you're you're you're embodying the spirit of your community embodying the spirit of your community embodying the spirit of your community on the show so well. I I can hear that on the show so well. I I can hear that on the show so well. I I can hear that you value um you value um you value um staying connected with God spiritually staying connected with God spiritually staying connected with God spiritually and I hear that you value um community and I hear that you value um community and I hear that you value um community and practicing faith uh in person and practicing faith uh in person and practicing faith uh in person together so much. And you know, we talk together so much. And you know, we talk together so much. And you know, we talk about these social posts that do well.

about these social posts that do well. about these social posts that do well. Like I saw one of yours today, 500,000 Like I saw one of yours today, 500,000 Like I saw one of yours today, 500,000 views. Like that's just so many people. views. Like that's just so many people. views. Like that's just so many people. But you don't have 500,000 people coming But you don't have 500,000 people coming But you don't have 500,000 people coming to your church, of course. So, talk to to your church, of course. So, talk to to your church, of course. So, talk to me more about how you marry your social me more about how you marry your social me more about how you marry your social strategy and the reach that you have strategy and the reach that you have strategy and the reach that you have online with your how you practice your online with your how you practice your online with your how you practice your faith in person with your church in faith in person with your church in faith in person with your church in Chicopee with the folks who belong to Chicopee with the folks who belong to Chicopee with the folks who belong to Legacy Church in that specific place at Legacy Church in that specific place at Legacy Church in that specific place at this specific time. this specific time. this specific time. How we marry it? Oh, that is a That's a How we marry it? Oh, that is a That's a How we marry it? Oh, that is a That's a good question. good question. good question. I think I think I think Mhm. How do I put this? I'm trying to think How do I put this? I'm trying to think of Cuz I In my mind, I'm I'm I'm of Cuz I In my mind, I'm I'm I'm of Cuz I In my mind, I'm I'm I'm thinking it's not so much about marrying thinking it's not so much about marrying thinking it's not so much about marrying the two, it's more so just about letting the two, it's more so just about letting the two, it's more so just about letting who we are who we are who we are flow in all all aspects of what we do. flow in all all aspects of what we do. flow in all all aspects of what we do. So, it's not like it's not like social So, it's not like it's not like social So, it's not like it's not like social media is media is media is you know, it's it's a concept outside of you know, it's it's a concept outside of you know, it's it's a concept outside of who we are and so we have to make both who we are and so we have to make both who we are and so we have to make both of them meet, you know? It's just This of them meet, you know? It's just This of them meet, you know? It's just This is what we believe, this is what we're is what we believe, this is what we're is what we believe, this is what we're about. How do we make social media about. How do we make social media about. How do we make social media represent what we believe?

represent what we believe? represent what we believe? And that's really That's really what it And that's really That's really what it And that's really That's really what it is. So, so I feel like um is. So, so I feel like um is. So, so I feel like um Yes. Yes. Yes. This is what I'm going to Yes. Yes. Yes. This is what I'm going to Yes. Yes. Yes. This is what I'm going to say. say. say. went on. The light bulb just went on. went on. The light bulb just went on. went on. The light bulb just went on. This is what I'm going to say. So, one This is what I'm going to say. So, one This is what I'm going to say. So, one thing that I feel like in social media thing that I feel like in social media thing that I feel like in social media So, one thing that I'm I So, one thing that I'm I So, one thing that I'm I I wouldn't say is a is a scare or but I wouldn't say is a is a scare or but I wouldn't say is a is a scare or but something that I've always tried to be something that I've always tried to be something that I've always tried to be careful of. Like when you go viral for careful of. Like when you go viral for careful of. Like when you go viral for something you don't represent, it is something you don't represent, it is something you don't represent, it is hard to stay in that vein. Like imagine hard to stay in that vein. Like imagine hard to stay in that vein. Like imagine we went viral because we posted about we went viral because we posted about we went viral because we posted about cats that were running cuz it was a fun cats that were running cuz it was a fun cats that were running cuz it was a fun post. Now, how do we How do we sustain post. Now, how do we How do we sustain post. Now, how do we How do we sustain that? And there's nothing wrong with, that? And there's nothing wrong with, that? And there's nothing wrong with, you you cats doing, you know, whatever, you you cats doing, you know, whatever, you you cats doing, you know, whatever, but that's not who we are. That's not but that's not who we are. That's not but that's not who we are. That's not what represent. But then you get all what represent. But then you get all what represent. But then you get all these people that come onto your page, these people that come onto your page, these people that come onto your page, but then but then but then they're not they're not finding what they're not they're not finding what they're not they're not finding what they they like or what they saw, what they they like or what they saw, what they they like or what they saw, what Instagram showed them. So, I feel like Instagram showed them. So, I feel like Instagram showed them. So, I feel like that's really what it boils down to, that's really what it boils down to, that's really what it boils down to, that level of authenticity. This is who that level of authenticity. This is who that level of authenticity. This is who we are, but it's a matter of like we are, but it's a matter of like we are, but it's a matter of like um um um finding a creative way to express who finding a creative way to express who finding a creative way to express who you already are, so then social media is you already are, so then social media is you already are, so then social media is not a front. Social media is not you not a front. Social media is not you not a front. Social media is not you having to try to think of having to try to think of having to try to think of whatever. You're just replicating what whatever. You're just replicating what whatever. You're just replicating what happens in the church building in a way happens in the church building in a way happens in the church building in a way that resonates with people that are that resonates with people that are that resonates with people that are outside of the church building.

outside of the church building. outside of the church building. It's kind of like the stained stained It's kind of like the stained stained It's kind of like the stained stained glass doors. It's like you get a view of glass doors. It's like you get a view of glass doors. It's like you get a view of what's like in the church on the social what's like in the church on the social what's like in the church on the social media, and then when you open when those media, and then when you open when those media, and then when you open when those doors are open for you, you're like, doors are open for you, you're like, doors are open for you, you're like, "Oh, wow, this is just how I kind of "Oh, wow, this is just how I kind of "Oh, wow, this is just how I kind of pictured it. It's just how they showed pictured it. It's just how they showed pictured it. It's just how they showed themselves." themselves." themselves." Yeah. So, like that's that's that's Yeah. So, like that's that's that's Yeah. So, like that's that's that's that's how I would answer that. that's how I would answer that. that's how I would answer that. It's really interesting because we had a It's really interesting because we had a It's really interesting because we had a conversation last week with one church, conversation last week with one church, conversation last week with one church, and they've seen kind of similar numbers and they've seen kind of similar numbers and they've seen kind of similar numbers in terms of reach on individual posts as in terms of reach on individual posts as in terms of reach on individual posts as you. And the pattern that they've seen you. And the pattern that they've seen you. And the pattern that they've seen is also the pattern that we're seeing is also the pattern that we're seeing is also the pattern that we're seeing with your content, which is really with your content, which is really with your content, which is really interesting. And that is when you have a interesting. And that is when you have a interesting. And that is when you have a post that goes, you know, viral for you post that goes, you know, viral for you post that goes, you know, viral for you or viral for anyone, or viral for anyone, or viral for anyone, what often happens is people will follow what often happens is people will follow what often happens is people will follow you, get engaged with your specific you, get engaged with your specific you, get engaged with your specific profile from that post, and then it's profile from that post, and then it's profile from that post, and then it's that kind of content that will that kind of content that will that kind of content that will get wide reach again. So, with one get wide reach again. So, with one get wide reach again. So, with one church, it was parenting content. They church, it was parenting content. They church, it was parenting content. They would have their pastors sharing from would have their pastors sharing from would have their pastors sharing from stage about parenting and how scripture stage about parenting and how scripture stage about parenting and how scripture and and and God's mission aligns with and and and God's mission aligns with and and and God's mission aligns with that, and that was the content that that, and that was the content that that, and that was the content that would consistently do well, outperform would consistently do well, outperform would consistently do well, outperform all the other type of content. Kind of all the other type of content. Kind of all the other type of content. Kind of seeing a similar pattern with Legacy seeing a similar pattern with Legacy seeing a similar pattern with Legacy Church's Instagram at least, where that, Church's Instagram at least, where that, Church's Instagram at least, where that, you know, post on the list post, that you know, post on the list post, that you know, post on the list post, that biblical exposition, that spiritual biblical exposition, that spiritual biblical exposition, that spiritual practice, that's what did especially practice, that's what did especially practice, that's what did especially well. And then every other post like well. And then every other post like well. And then every other post like that has also outperformed other content that has also outperformed other content that has also outperformed other content on the page. This is just how things on the page. This is just how things on the page. This is just how things work. People get to know you for a work. People get to know you for a work. People get to know you for a certain thing. So, oh, at the beginning,

certain thing. So, oh, at the beginning, certain thing. So, oh, at the beginning, Brady, all he did was talk about video Brady, all he did was talk about video Brady, all he did was talk about video announcements. I was the video announcements. I was the video announcements. I was the video announcements guy at the very beginning, announcements guy at the very beginning, announcements guy at the very beginning, you know, 10 years ago. And then you you know, 10 years ago. And then you you know, 10 years ago. And then you kind of get known for one thing, and you kind of get known for one thing, and you kind of get known for one thing, and you keep doing that thing over and over, and keep doing that thing over and over, and keep doing that thing over and over, and you keep serving people in that way. you keep serving people in that way. you keep serving people in that way. That's the That's the That's the repeat the best, but then what you don't repeat the best, but then what you don't repeat the best, but then what you don't want to stop doing is continuing to want to stop doing is continuing to want to stop doing is continuing to test, because test, because test, because the one downside is you can kind of get the one downside is you can kind of get the one downside is you can kind of get like pigeonholed into this one thing. like pigeonholed into this one thing. like pigeonholed into this one thing. It's that actor that like did one movie It's that actor that like did one movie It's that actor that like did one movie that everyone liked, and now they're that everyone liked, and now they're that everyone liked, and now they're only getting typecast in that specific only getting typecast in that specific only getting typecast in that specific role. It can be both a blessing and a role. It can be both a blessing and a role. It can be both a blessing and a curse in that respect. And to what you curse in that respect. And to what you curse in that respect. And to what you were saying, Ruth, the worst thing that were saying, Ruth, the worst thing that were saying, Ruth, the worst thing that could ever happen is the post that goes could ever happen is the post that goes could ever happen is the post that goes viral viral viral is like one that was not at all a is like one that was not at all a is like one that was not at all a reflection of your church. Because reflection of your church. Because reflection of your church. Because if you do have a post that does well, if you do have a post that does well, if you do have a post that does well, what's going to happen is, ideally, it's what's going to happen is, ideally, it's what's going to happen is, ideally, it's a reflection of your church, but it's a reflection of your church, but it's a reflection of your church, but it's not a 100% reflection of your church. not a 100% reflection of your church. not a 100% reflection of your church. And this can be difficult for people And this can be difficult for people And this can be difficult for people because the, you know, one church was because the, you know, one church was because the, you know, one church was saying to us last week, they're like, saying to us last week, they're like, saying to us last week, they're like, "What? We do We do talk about things "What? We do We do talk about things "What? We do We do talk about things other than parenting, and yet it's that other than parenting, and yet it's that other than parenting, and yet it's that type of content that continues to do type of content that continues to do type of content that continues to do really well." And I'm like, "Yeah, this really well." And I'm like, "Yeah, this really well." And I'm like, "Yeah, this is just kind of how it goes because the is just kind of how it goes because the is just kind of how it goes because the audience is like, 'Oh, I get this type audience is like, 'Oh, I get this type audience is like, 'Oh, I get this type of content from this type of profile.'" of content from this type of profile.'" of content from this type of profile.'" And so, you definitely don't want that And so, you definitely don't want that And so, you definitely don't want that post that does well to be about cats, post that does well to be about cats, post that does well to be about cats, uh, let's say, or something that is uh, let's say, or something that is uh, let's say, or something that is incongruent with what your church is incongruent with what your church is incongruent with what your church is doing in person, because then not only doing in person, because then not only doing in person, because then not only are you going to become known for are you going to become known for are you going to become known for something that you are actually not something that you are actually not something that you are actually not about at all, about at all, about at all, uh, but it can have a negative impact uh, but it can have a negative impact uh, but it can have a negative impact even on some of your your other content.

even on some of your your other content. even on some of your your other content. Have you felt at all like, has there Have you felt at all like, has there Have you felt at all like, has there ever been that kind of like weird ever been that kind of like weird ever been that kind of like weird internal feeling like, "Man, like, I internal feeling like, "Man, like, I internal feeling like, "Man, like, I have other good content. Like, I'm not a have other good content. Like, I'm not a have other good content. Like, I'm not a one-trick Ruth. I I can do other things one-trick Ruth. I I can do other things one-trick Ruth. I I can do other things as well." Oh, yeah. Um Oh, yeah. Um Not Not yet. Not yet. Um Not yet. I want to say in our particular Not yet. I want to say in our particular case, case, case, we've been fortunate enough that the we've been fortunate enough that the we've been fortunate enough that the heart of our ministry is what is also heart of our ministry is what is also heart of our ministry is what is also resonating with people on social media. resonating with people on social media. resonating with people on social media. And so, even though let's say we share And so, even though let's say we share And so, even though let's say we share about community or we might share about about community or we might share about about community or we might share about um um um uh when we have when we do uh when we have when we do uh when we have when we do activities in the church, um activities in the church, um activities in the church, um realistically, realistically, realistically, what like the the posts that are going what like the the posts that are going what like the the posts that are going far is truly what we want people to know far is truly what we want people to know far is truly what we want people to know in this season of our our life in the in this season of our our life in the in this season of our our life in the church. And so, I think there's a bit of church. And so, I think there's a bit of church. And so, I think there's a bit of of grace there where we've been graced of grace there where we've been graced of grace there where we've been graced and favored enough that and favored enough that and favored enough that the heart of the church is what's also I the heart of the church is what's also I the heart of the church is what's also I definitely if if that wasn't the case, definitely if if that wasn't the case, definitely if if that wasn't the case, there would have had to be a moment there would have had to be a moment there would have had to be a moment where we pivot to try to transition where we pivot to try to transition where we pivot to try to transition into, "Okay, how do we you know, how do into, "Okay, how do we you know, how do into, "Okay, how do we you know, how do we get all these people to come on board we get all these people to come on board we get all these people to come on board a different message?" But, right now I a different message?" But, right now I a different message?" But, right now I think we're really we're really swimming think we're really we're really swimming think we're really we're really swimming in that in that in that that river beautifully.

that river beautifully. that river beautifully. That's awesome. I wanted to ask about That's awesome. I wanted to ask about That's awesome. I wanted to ask about things translating over to in person. We things translating over to in person. We things translating over to in person. We like to call these the crossover like to call these the crossover like to call these the crossover crossover events where you have a post crossover events where you have a post crossover events where you have a post that does really well and then that that does really well and then that that does really well and then that translates to a new person finding your translates to a new person finding your translates to a new person finding your church or church or church or what happens more often is it affects what happens more often is it affects what happens more often is it affects your existing congregation. Someone sees your existing congregation. Someone sees your existing congregation. Someone sees the content and then they walk up to you the content and then they walk up to you the content and then they walk up to you in the lobby, "Hey, I really loved that in the lobby, "Hey, I really loved that in the lobby, "Hey, I really loved that post this weekend. It was What was it post this weekend. It was What was it post this weekend. It was What was it about? Like three prayers for your kids about? Like three prayers for your kids about? Like three prayers for your kids or something? I remember praying that. I or something? I remember praying that. I or something? I remember praying that. I was on my lunch break and that was was on my lunch break and that was was on my lunch break and that was really cool. Thanks, Ruth. really cool. Thanks, Ruth. really cool. Thanks, Ruth. Love what you're doing." Can you tell us Love what you're doing." Can you tell us Love what you're doing." Can you tell us anything about that? Any stories that anything about that? Any stories that anything about that? Any stories that that come to mind? Yeah. I actually do that come to mind? Yeah. I actually do that come to mind? Yeah. I actually do have one story about that. It's one of have one story about that. It's one of have one story about that. It's one of our photographers now for on my team our photographers now for on my team our photographers now for on my team came to our church because they saw one came to our church because they saw one came to our church because they saw one of our posts of our posts of our posts and then became an active member and and and then became an active member and and and then became an active member and and then was like, "Hey, I would love to then was like, "Hey, I would love to then was like, "Hey, I would love to join your media team." So, it's really join your media team." So, it's really join your media team." So, it's really just full circle of how one person saw just full circle of how one person saw just full circle of how one person saw the post and now they're making the the post and now they're making the the post and now they're making the posts for other people to then be posts for other people to then be posts for other people to then be impacted by that. Yeah, that's so good.

impacted by that. Yeah, that's so good. impacted by that. Yeah, that's so good. Yeah, and so we do have stories like Yeah, and so we do have stories like Yeah, and so we do have stories like that where we are seeing people come to that where we are seeing people come to that where we are seeing people come to church because of the post. What we're church because of the post. What we're church because of the post. What we're also seeing, which is really incredible, also seeing, which is really incredible, also seeing, which is really incredible, is um our So, we have Sunday service is um our So, we have Sunday service is um our So, we have Sunday service um on Sunday and then we are getting um on Sunday and then we are getting um on Sunday and then we are getting visitors come to church because of the visitors come to church because of the visitors come to church because of the post. But then on top of Sunday service, post. But then on top of Sunday service, post. But then on top of Sunday service, we also have a prayer service um on the we also have a prayer service um on the we also have a prayer service um on the first Monday of the month. And what What first Monday of the month. And what What first Monday of the month. And what What is interesting about that dynamic is our is interesting about that dynamic is our is interesting about that dynamic is our prayer services are We're seeing people prayer services are We're seeing people prayer services are We're seeing people that are not members of our church come that are not members of our church come that are not members of our church come to our prayer service. And so, because to our prayer service. And so, because to our prayer service. And so, because our posts are about prayer and how to our posts are about prayer and how to our posts are about prayer and how to pray, those that are resonating with pray, those that are resonating with pray, those that are resonating with that, they found another opportunity that, they found another opportunity that, they found another opportunity being our prayer service to engage with being our prayer service to engage with being our prayer service to engage with our community cuz maybe they do have our community cuz maybe they do have our community cuz maybe they do have their standing churches that they go to their standing churches that they go to their standing churches that they go to on Sundays, like, you know, whatever the on Sundays, like, you know, whatever the on Sundays, like, you know, whatever the case may be. But our our prayer services case may be. But our our prayer services case may be. But our our prayer services are it's it's almost like it it has a are it's it's almost like it it has a are it's it's almost like it it has a life on its own with its own kind of life on its own with its own kind of life on its own with its own kind of audience, its own congregation. And so, audience, its own congregation. And so, audience, its own congregation. And so, there's this sort of there's this sort of there's this sort of you know, someone might visit our church you know, someone might visit our church you know, someone might visit our church because of prayer and then from prayer because of prayer and then from prayer because of prayer and then from prayer they will join the church. But then we they will join the church. But then we they will join the church. But then we have seen instances where have seen instances where have seen instances where we're continuing to see it where people we're continuing to see it where people we're continuing to see it where people are just coming to church on Sunday are just coming to church on Sunday are just coming to church on Sunday visiting because they saw an Instagram visiting because they saw an Instagram visiting because they saw an Instagram post.

post. post. Yeah. Yeah. Yeah. I'm so glad you said that for this I'm so glad you said that for this I'm so glad you said that for this reason. I have been thinking lately reason. I have been thinking lately reason. I have been thinking lately about social media and and and new media about social media and and and new media about social media and and and new media in that respect compared to traditional in that respect compared to traditional in that respect compared to traditional media that churches have used to kind of media that churches have used to kind of media that churches have used to kind of get the word out about the ministry. I get the word out about the ministry. I get the word out about the ministry. I was like, "Hey, we just want people to was like, "Hey, we just want people to was like, "Hey, we just want people to know." So, I was talking with the pastor know." So, I was talking with the pastor know." So, I was talking with the pastor recently. I was like, "I just want recently. I was like, "I just want recently. I was like, "I just want people to know we're here. Like at the people to know we're here. Like at the people to know we're here. Like at the very least, I just want them to know very least, I just want them to know very least, I just want them to know we're here." And what would you do back we're here." And what would you do back we're here." And what would you do back in the day? You'd maybe, at the high in the day? You'd maybe, at the high in the day? You'd maybe, at the high end, rent a billboard or make like a TV end, rent a billboard or make like a TV end, rent a billboard or make like a TV spot. On the low end, you might do spot. On the low end, you might do spot. On the low end, you might do mailers. You might mailers. You might mailers. You might Newspaper ad. Newspaper ad, even some Newspaper ad. Newspaper ad, even some Newspaper ad. Newspaper ad, even some radio. I remember doing that like kind radio. I remember doing that like kind radio. I remember doing that like kind of like, you know, early 2000s. of like, you know, early 2000s. of like, you know, early 2000s. What is so What is so What is so narrow about that type of marketing or narrow about that type of marketing or narrow about that type of marketing or media is that all it does is hopefully media is that all it does is hopefully media is that all it does is hopefully serve people that are not yet connected serve people that are not yet connected serve people that are not yet connected to your church. to your church. to your church. What's amazing about social content, as What's amazing about social content, as What's amazing about social content, as you have so aptly described there, is you have so aptly described there, is you have so aptly described there, is that yes, this content is serving people that yes, this content is serving people that yes, this content is serving people that are not yet connected to our church that are not yet connected to our church that are not yet connected to our church and getting them connected. But even if and getting them connected. But even if and getting them connected. But even if it never did that, it never did that, it never did that, it's serving the people in your it's serving the people in your it's serving the people in your congregation already. It's reminding congregation already. It's reminding congregation already. It's reminding them of the goodness of God. It's them of the goodness of God. It's them of the goodness of God. It's teaching them about the Bible. It's teaching them about the Bible. It's teaching them about the Bible. It's prompting them to hit pause wherever prompting them to hit pause wherever prompting them to hit pause wherever they're at in the 167 hours beyond they're at in the 167 hours beyond they're at in the 167 hours beyond Sunday service and engage in spiritual Sunday service and engage in spiritual Sunday service and engage in spiritual practice. It's this amazing fallback practice. It's this amazing fallback practice. It's this amazing fallback effect that even if, you know, you don't effect that even if, you know, you don't effect that even if, you know, you don't reach a ton of new people, which you reach a ton of new people, which you reach a ton of new people, which you are, which is so exciting for for, you are, which is so exciting for for, you are, which is so exciting for for, you know, for a church, especially in your know, for a church, especially in your know, for a church, especially in your region, you know, uh but even if it region, you know, uh but even if it region, you know, uh but even if it didn't, didn't, didn't, Mhm.

Mhm. Mhm. all the good would come from like the all the good would come from like the all the good would come from like the spiritual work that's already happening. spiritual work that's already happening. spiritual work that's already happening. That's why I love social media so much. That's why I love social media so much. That's why I love social media so much. So, I'm I'm having now a light bulb So, I'm I'm having now a light bulb So, I'm I'm having now a light bulb moment. Thank you, Ruth. moment. Thank you, Ruth. moment. Thank you, Ruth. You look so excited. Yeah, social media You look so excited. Yeah, social media You look so excited. Yeah, social media is really great. It's really, really is really great. It's really, really is really great. It's really, really great. great. great. Well, let's talk about the not-so-great Well, let's talk about the not-so-great Well, let's talk about the not-so-great part, part, part, Ooh. Ooh. Ooh. which is the comments. which is the comments. which is the comments. Mhm. Mhm. Mhm. So, what's nice about these specific So, what's nice about these specific So, what's nice about these specific posts that went viral, posts that went viral, posts that went viral, in a in a sense, is that in a in a sense, is that in a in a sense, is that no human is in the post. We were talking no human is in the post. We were talking no human is in the post. We were talking with another church and they're like, with another church and they're like, with another church and they're like, "Yeah, I would I was the one on camera." "Yeah, I would I was the one on camera." "Yeah, I would I was the one on camera." And so, everyone was like, "You suck." And so, everyone was like, "You suck." And so, everyone was like, "You suck." The nice thing here is that it's just The nice thing here is that it's just The nice thing here is that it's just content. So, my guess is content. So, my guess is content. So, my guess is the negative comments that you're the negative comments that you're the negative comments that you're receiving because any post that reach receiving because any post that reach receiving because any post that reach reaches a wide audience is going to reaches a wide audience is going to reaches a wide audience is going to reach reach reach a vocal minority of people that don't a vocal minority of people that don't a vocal minority of people that don't like it because that's what social like it because that's what social like it because that's what social unfortunately at its worst it becomes. unfortunately at its worst it becomes. unfortunately at its worst it becomes. My guess is people are maybe nitpicking My guess is people are maybe nitpicking My guess is people are maybe nitpicking with the theology. Is that Is that what with the theology. Is that Is that what with the theology. Is that Is that what you're seeing? And And if not, what are you're seeing? And And if not, what are you're seeing? And And if not, what are you seeing? How are you dealing with the you seeing? How are you dealing with the you seeing? How are you dealing with the negativity? negativity? negativity? Uh definitely picking at the theology Uh definitely picking at the theology Uh definitely picking at the theology for sure because that's the focus.

for sure because that's the focus. for sure because that's the focus. Um For me, I have a very strong What's that For me, I have a very strong What's that expression? A strong back? Like negative expression? A strong back? Like negative expression? A strong back? Like negative comments don't get to me. The firm comments don't get to me. The firm comments don't get to me. The firm foundation of our resolve. foundation of our resolve. foundation of our resolve. Yeah, it really doesn't. Um I think that Yeah, it really doesn't. Um I think that Yeah, it really doesn't. Um I think that my rule of thumb with addressing my rule of thumb with addressing my rule of thumb with addressing negative comments is if um it derails negative comments is if um it derails negative comments is if um it derails from from from from the heart of the message. And so, from the heart of the message. And so, from the heart of the message. And so, if it's something that let's say let's if it's something that let's say let's if it's something that let's say let's if somebody were to view that comment if somebody were to view that comment if somebody were to view that comment and because of that comment they're now and because of that comment they're now and because of that comment they're now confused on a foundational principle of confused on a foundational principle of confused on a foundational principle of um um um you know, biblical doctrine or something you know, biblical doctrine or something you know, biblical doctrine or something to that effect or because of that to that effect or because of that to that effect or because of that comment is painting our church to be comment is painting our church to be comment is painting our church to be what it's not, I think things that are what it's not, I think things that are what it's not, I think things that are detrimental to um our representation are detrimental to um our representation are detrimental to um our representation are things that I would say that I I would things that I would say that I I would things that I would say that I I would actually take the time to express and if actually take the time to express and if actually take the time to express and if I have to um I have to um I have to um explain it from a different perspective explain it from a different perspective explain it from a different perspective still grounded in biblical doctrine, I still grounded in biblical doctrine, I still grounded in biblical doctrine, I will. But if it's just a hate comment, will. But if it's just a hate comment, will. But if it's just a hate comment, people that people that people that people that don't know what they're people that don't know what they're people that don't know what they're talking about, I I just let it slide.

talking about, I I just let it slide. talking about, I I just let it slide. So, I think that's my rule of thumb So, I think that's my rule of thumb So, I think that's my rule of thumb really is just really is just really is just the the the the whole thing is to help. the the the the whole thing is to help. the the the the whole thing is to help. And so, if a if a comment is going to And so, if a if a comment is going to And so, if a if a comment is going to derail someone, I'm going to help derail someone, I'm going to help derail someone, I'm going to help somebody else that might see that somebody else that might see that somebody else that might see that comment and be confused by explaining comment and be confused by explaining comment and be confused by explaining myself. myself. myself. I've also gone through the comments and I've also gone through the comments and I've also gone through the comments and I've seen other people literally fight I've seen other people literally fight I've seen other people literally fight on our behalf on other comments. They're on our behalf on other comments. They're on our behalf on other comments. They're like, "No, that's what they meant." They like, "No, that's what they meant." They like, "No, that's what they meant." They meant to care. I'm just like, meant to care. I'm just like, meant to care. I'm just like, What a warrior. Thank you. I appreciate What a warrior. Thank you. I appreciate What a warrior. Thank you. I appreciate you. Kind citizens. People do fight you. Kind citizens. People do fight you. Kind citizens. People do fight fight on our behalf, and that's nice. fight on our behalf, and that's nice. fight on our behalf, and that's nice. But, yeah. I do I do I do have audacity But, yeah. I do I do I do have audacity But, yeah. I do I do I do have audacity in the comments, too. So, in the comments, too. So, in the comments, too. So, don't try don't try don't try Don't try me. I love to hear that. So, Don't try me. I love to hear that. So, Don't try me. I love to hear that. So, so what's next, uh Ruth? What's next, so what's next, uh Ruth? What's next, so what's next, uh Ruth? What's next, Vitaly, for what you're planning on Vitaly, for what you're planning on Vitaly, for what you're planning on doing on social media? Uh is this type doing on social media? Uh is this type doing on social media? Uh is this type of content is it going to kind of hold of content is it going to kind of hold of content is it going to kind of hold like a permanent spot in your weekly like a permanent spot in your weekly like a permanent spot in your weekly monthly rotation? Are you experimenting monthly rotation? Are you experimenting monthly rotation? Are you experimenting with any other types of content ideas with any other types of content ideas with any other types of content ideas that you've maybe we had that are that that you've maybe we had that are that that you've maybe we had that are that are half-baked that you haven't tested are half-baked that you haven't tested are half-baked that you haven't tested out just yet?

out just yet? out just yet? Mhm. Mhm. Mhm. Um so, I the the the direction that Um so, I the the the direction that Um so, I the the the direction that we're heading in So, this type of con- we're heading in So, this type of con- we're heading in So, this type of con- content, it will stay in our rotation um content, it will stay in our rotation um content, it will stay in our rotation um just because that's what brought people just because that's what brought people just because that's what brought people through the doors. And so, we want to through the doors. And so, we want to through the doors. And so, we want to maintain that sense of um maintain that sense of um maintain that sense of um family or familiarity. And so, people family or familiarity. And so, people family or familiarity. And so, people would still remember that that's who we would still remember that that's who we would still remember that that's who we are. So, we're keeping that type of are. So, we're keeping that type of are. So, we're keeping that type of content. I think last week we posted one content. I think last week we posted one content. I think last week we posted one um for God's salvation just to to to put um for God's salvation just to to to put um for God's salvation just to to to put that Was it last week or this week? that Was it last week or this week? that Was it last week or this week? Wait, actually, it was just this Monday. Wait, actually, it was just this Monday. Wait, actually, it was just this Monday. But, um as far as But, um as far as But, um as far as where we're going, um we wanted to try where we're going, um we wanted to try where we're going, um we wanted to try original um original um original um like original like original like original orga- Oh, wow. Organic reach. So, the orga- Oh, wow. Organic reach. So, the orga- Oh, wow. Organic reach. So, the beginning was all about organic reach. beginning was all about organic reach. beginning was all about organic reach. And so, from now we're we're about to And so, from now we're we're about to And so, from now we're we're about to start delving really heavily into start delving really heavily into start delving really heavily into targeted marketing and ads. And um so, targeted marketing and ads. And um so, targeted marketing and ads. And um so, what we're doing specifically in October what we're doing specifically in October what we're doing specifically in October of of of this year, this year, this year, our prayer service in October, we're our prayer service in October, we're our prayer service in October, we're we're we're really um we're really going we're we're really um we're really going we're we're really um we're really going home with it, and we're having a miracle home with it, and we're having a miracle home with it, and we're having a miracle service. I don't know on our page right service. I don't know on our page right service. I don't know on our page right now, something that we're doing also as now, something that we're doing also as now, something that we're doing also as like a social media campaign as like 100 like a social media campaign as like 100 like a social media campaign as like 100 miracle challenge, where we're miracle challenge, where we're miracle challenge, where we're challenging people to believe in challenging people to believe in challenging people to believe in miracles. So, it's congruent with um miracles. So, it's congruent with um miracles. So, it's congruent with um like our prayer post. And so, I think in like our prayer post. And so, I think in like our prayer post. And so, I think in this season, we really just want people this season, we really just want people this season, we really just want people to think prayer when they think about to think prayer when they think about to think prayer when they think about Legacy Church. And so, with in October

Legacy Church. And so, with in October Legacy Church. And so, with in October for our prayer service, we're sort of for our prayer service, we're sort of for our prayer service, we're sort of tying it all in with the 100 miracle tying it all in with the 100 miracle tying it all in with the 100 miracle challenge and having challenge and having challenge and having uh a miracle service. So, with that uh a miracle service. So, with that uh a miracle service. So, with that miracle service, we're going to miracle service, we're going to miracle service, we're going to test test the waters with with uh social test test the waters with with uh social test test the waters with with uh social media ads and try to get um media ads and try to get um media ads and try to get um people through the doors in that way. people through the doors in that way. people through the doors in that way. So, from a social media front, that is So, from a social media front, that is So, from a social media front, that is the next direction that we're going in, the next direction that we're going in, the next direction that we're going in, just believing and trusting God to do just believing and trusting God to do just believing and trusting God to do amazing things. Um but then, as far as amazing things. Um but then, as far as amazing things. Um but then, as far as in-house, like the kind of the kind of in-house, like the kind of the kind of in-house, like the kind of the kind of content that we're going to start content that we're going to start content that we're going to start putting out are uh putting out are uh putting out are uh I want to We're going to put out some I want to We're going to put out some I want to We're going to put out some more original content. So, that is the more original content. So, that is the more original content. So, that is the next phase. And obviously, original next phase. And obviously, original next phase. And obviously, original content requires more work on the content requires more work on the content requires more work on the production front. And so, like as far as production front. And so, like as far as production front. And so, like as far as like the in-house worship, what happens like the in-house worship, what happens like the in-house worship, what happens in worship, because we've done I think I in worship, because we've done I think I in worship, because we've done I think I think the beginning was getting people think the beginning was getting people think the beginning was getting people to align themselves with the message of to align themselves with the message of to align themselves with the message of the church. And now that they're set the church. And now that they're set the church. And now that they're set that sense of alignment, now we're that sense of alignment, now we're that sense of alignment, now we're moving into the space of okay, this is moving into the space of okay, this is moving into the space of okay, this is what happens inside of the church. And what happens inside of the church. And what happens inside of the church. And so, we're we're setting things up behind so, we're we're setting things up behind so, we're we're setting things up behind the scenes now, where we want to start the scenes now, where we want to start the scenes now, where we want to start pushing out like um pushing out like um pushing out like um original content, the live worship that original content, the live worship that original content, the live worship that happens, the live ministry that happens, happens, the live ministry that happens, happens, the live ministry that happens, the live prayer that happens, and you the live prayer that happens, and you the live prayer that happens, and you know, rotating that with the sermons know, rotating that with the sermons know, rotating that with the sermons that um we already post, and then the that um we already post, and then the that um we already post, and then the prayer post. So, that's that's where prayer post. So, that's that's where prayer post. So, that's that's where we're heading. It requires a lot of we're heading. It requires a lot of we're heading. It requires a lot of work, but God is our strength. He will

work, but God is our strength. He will work, but God is our strength. He will provide. provide. provide. With our very small team. With our very small team. With our very small team. I I want to highlight something you I I want to highlight something you I I want to highlight something you said. We don't normally get into said. We don't normally get into said. We don't normally get into strategy this deep. strategy this deep. strategy this deep. But you said we're going to keep this But you said we're going to keep this But you said we're going to keep this type of post kind of in our weekly type of post kind of in our weekly type of post kind of in our weekly monthly rotation. And I think if you're monthly rotation. And I think if you're monthly rotation. And I think if you're a church listening watching who's ever a church listening watching who's ever a church listening watching who's ever had a post that does go viral, viral for had a post that does go viral, viral for had a post that does go viral, viral for you, viral for anyone, and you see a ton you, viral for anyone, and you see a ton you, viral for anyone, and you see a ton of engagement, and you do get a bunch of of engagement, and you do get a bunch of of engagement, and you do get a bunch of new followers. So there was a church new followers. So there was a church new followers. So there was a church last week that DM'd me, they're like, last week that DM'd me, they're like, last week that DM'd me, they're like, "Hey, we got 10,000 new followers off "Hey, we got 10,000 new followers off "Hey, we got 10,000 new followers off this one type of post." this one type of post." this one type of post." It is important It is important It is important to honor the people that followed you to honor the people that followed you to honor the people that followed you from that content and understand that in from that content and understand that in from that content and understand that in many ways a social media relationship is many ways a social media relationship is many ways a social media relationship is transactional. And what I mean by that transactional. And what I mean by that transactional. And what I mean by that is when you follow someone, you're is when you follow someone, you're is when you follow someone, you're expecting something from that account. expecting something from that account. expecting something from that account. And if you do depart and do something And if you do depart and do something And if you do depart and do something entirely different, and we've all seen entirely different, and we've all seen entirely different, and we've all seen this with a person that we follow or an this with a person that we follow or an this with a person that we follow or an account that we follow, they're like, account that we follow, they're like, account that we follow, they're like, "Hey, I'm doing this new thing now." And "Hey, I'm doing this new thing now." And "Hey, I'm doing this new thing now." And you're like, "I Hey look, I love that you're like, "I Hey look, I love that you're like, "I Hey look, I love that for you. Just so you know, that's not for you. Just so you know, that's not for you. Just so you know, that's not why I followed." And so you Of course why I followed." And so you Of course why I followed." And so you Of course any church can do whatever they feel God any church can do whatever they feel God any church can do whatever they feel God is leading them towards, what they feel is leading them towards, what they feel is leading them towards, what they feel is best. But the thing to not forget is is best. But the thing to not forget is is best. But the thing to not forget is that if you decide to go in a completely that if you decide to go in a completely that if you decide to go in a completely different direction and abandon what you different direction and abandon what you different direction and abandon what you brought people in for, brought people in for, brought people in for, you're going to probably suffer from you're going to probably suffer from you're going to probably suffer from dropping engagement, because people dropping engagement, because people dropping engagement, because people don't just unfollow, people ignore.

don't just unfollow, people ignore. don't just unfollow, people ignore. So if you have 10,000 followers and they So if you have 10,000 followers and they So if you have 10,000 followers and they followed you for parenting content, or followed you for parenting content, or followed you for parenting content, or they followed you for content that they followed you for content that they followed you for content that encourages spiritual practice, or does encourages spiritual practice, or does encourages spiritual practice, or does biblical exposition, and then you never biblical exposition, and then you never biblical exposition, and then you never do that ever again, you do something do that ever again, you do something do that ever again, you do something that's completely different, you're in that's completely different, you're in that's completely different, you're in the church realm, so you'll probably not the church realm, so you'll probably not the church realm, so you'll probably not see this as bad as some other people see this as bad as some other people see this as bad as some other people like, "I used to do fitness content. Now like, "I used to do fitness content. Now like, "I used to do fitness content. Now I'm a chef." But I'm a chef." But I'm a chef." But what you'll probably see is 10,000 what you'll probably see is 10,000 what you'll probably see is 10,000 people in there that have now, huh, people in there that have now, huh, people in there that have now, huh, 10,000 reasons to not engage with your 10,000 reasons to not engage with your 10,000 reasons to not engage with your content in the same way. And now, what content in the same way. And now, what content in the same way. And now, what does that mean? does that mean? does that mean? The followers that existed before that, The followers that existed before that, The followers that existed before that, your congregation in church, they might your congregation in church, they might your congregation in church, they might not see your content as much because the not see your content as much because the not see your content as much because the engagement has dropped so dramatically engagement has dropped so dramatically engagement has dropped so dramatically from an overall profile level. And so from an overall profile level. And so from an overall profile level. And so that, you know, we don't really get into that, you know, we don't really get into that, you know, we don't really get into this because it's kind of like like this because it's kind of like like this because it's kind of like like byproduct, something to consider if you byproduct, something to consider if you byproduct, something to consider if you see this huge traction on social but see this huge traction on social but see this huge traction on social but we're seeing more and more churches have we're seeing more and more churches have we're seeing more and more churches have these posts that pop off and you gain these posts that pop off and you gain these posts that pop off and you gain all these followers and and it's not all these followers and and it's not all these followers and and it's not something you ever thought would happen something you ever thought would happen something you ever thought would happen and now there are some repercussions to and now there are some repercussions to and now there are some repercussions to be mindful of. So I think it's very wise be mindful of. So I think it's very wise be mindful of. So I think it's very wise Ruth and I'm certain based on our brief Ruth and I'm certain based on our brief Ruth and I'm certain based on our brief discussion here that you are mindful of discussion here that you are mindful of discussion here that you are mindful of this. You seem very on top of things this. You seem very on top of things this. You seem very on top of things that hey that hey that hey people came for this reason. There is a people came for this reason. There is a people came for this reason. There is a transactional element here. I'm not transactional element here. I'm not transactional element here. I'm not going to just abandon that all together.

going to just abandon that all together. going to just abandon that all together. Yeah, I'm going to push forward. I'm Yeah, I'm going to push forward. I'm Yeah, I'm going to push forward. I'm going to continue to test but I'm going going to continue to test but I'm going going to continue to test but I'm going to keep repeating the best as well. to keep repeating the best as well. to keep repeating the best as well. Yeah. The thing I like about that Yeah. The thing I like about that Yeah. The thing I like about that content it's it's educational. So it's content it's it's educational. So it's content it's it's educational. So it's not just like an eye catcher where that not just like an eye catcher where that not just like an eye catcher where that got a lot of views. It's something that got a lot of views. It's something that got a lot of views. It's something that is practical and educational that people is practical and educational that people is practical and educational that people can save and go back to. So it's can save and go back to. So it's can save and go back to. So it's very like important to keep going with very like important to keep going with very like important to keep going with that because we're never stop learning that because we're never stop learning that because we're never stop learning and we're never going to stop teaching and we're never going to stop teaching and we're never going to stop teaching and like and like and like informing our our followers. informing our our followers. informing our our followers. Yeah. It aligns with the mission of the Yeah. It aligns with the mission of the Yeah. It aligns with the mission of the local church and what we care about. local church and what we care about. local church and what we care about. What we do know and I'll we'll kind of What we do know and I'll we'll kind of What we do know and I'll we'll kind of leave on this Ruth and Vitaly is that leave on this Ruth and Vitaly is that leave on this Ruth and Vitaly is that folks that serve in your role folks that serve in your role folks that serve in your role often can feel pretty isolated, right? often can feel pretty isolated, right? often can feel pretty isolated, right? There aren't too many people that are There aren't too many people that are There aren't too many people that are dedicated to social media in the world dedicated to social media in the world dedicated to social media in the world yet still broadly speaking. There are yet still broadly speaking. There are yet still broadly speaking. There are even fewer that are dedicated to social even fewer that are dedicated to social even fewer that are dedicated to social media in a church context, production in media in a church context, production in media in a church context, production in a church context but there are a lot of a church context but there are a lot of a church context but there are a lot of people in that context that are people in that context that are people in that context that are listening and watching right now. What listening and watching right now. What listening and watching right now. What would you say to those people in the would you say to those people in the would you say to those people in the season of life that that you're in season of life that that you're in season of life that that you're in you know keeping in mind that we we are you know keeping in mind that we we are you know keeping in mind that we we are this very very small community.

this very very small community. this very very small community. For me I would just say just to jump in For me I would just say just to jump in For me I would just say just to jump in and just trust where the Lord is leading and just trust where the Lord is leading and just trust where the Lord is leading you. you. you. Cuz for me I was Cuz for me I was Cuz for me I was on vacation on the beach praying to the on vacation on the beach praying to the on vacation on the beach praying to the Lord. I'm like Lord, what do you want me Lord. I'm like Lord, what do you want me Lord. I'm like Lord, what do you want me to do next? And then one of our church to do next? And then one of our church to do next? And then one of our church leaders that ran the video department leaders that ran the video department leaders that ran the video department literally 5 minutes after me praying literally 5 minutes after me praying literally 5 minutes after me praying called me like hey, do you want to join called me like hey, do you want to join called me like hey, do you want to join the video department and like really the video department and like really the video department and like really lead that? I was like, lead that? I was like, lead that? I was like, "Okay, God." "Okay, God." "Okay, God." I was like, "Yeah, yeah, absolutely." I was like, "Yeah, yeah, absolutely." I was like, "Yeah, yeah, absolutely." And then it just it just jumped from And then it just it just jumped from And then it just it just jumped from there. So, really just trust where the there. So, really just trust where the there. So, really just trust where the Lord is leading you and surround Lord is leading you and surround Lord is leading you and surround yourself with people that are yourself with people that are yourself with people that are encouraging you and inspiring you as encouraging you and inspiring you as encouraging you and inspiring you as well. well. well. Cuz a lot of times people feel isolated Cuz a lot of times people feel isolated Cuz a lot of times people feel isolated cuz they cuz they cuz they try to over try to over try to over achieve themselves just by doing achieve themselves just by doing achieve themselves just by doing everything on themselves. They just rely everything on themselves. They just rely everything on themselves. They just rely on oh, what can I do? I do? I do? on oh, what can I do? I do? I do? on oh, what can I do? I do? I do? Instead of what can I get someone to Instead of what can I get someone to Instead of what can I get someone to help me to do to really increase it help me to do to really increase it help me to do to really increase it further? further? further? So, as you really got to like check your So, as you really got to like check your So, as you really got to like check your pride and pride and pride and be okay with being part of a team and be okay with being part of a team and be okay with being part of a team and letting and stepping back.

letting and stepping back. letting and stepping back. Yeah. Yeah, that's so true. And then I Yeah. Yeah, that's so true. And then I Yeah. Yeah, that's so true. And then I think what I'll add to that also with think what I'll add to that also with think what I'll add to that also with social media production is um just know social media production is um just know social media production is um just know that you aren't alone. Even if even if that you aren't alone. Even if even if that you aren't alone. Even if even if cuz this is this I I think volunteering, cuz this is this I I think volunteering, cuz this is this I I think volunteering, getting volunteers for church in and of getting volunteers for church in and of getting volunteers for church in and of itself is a hurdle. And so social media itself is a hurdle. And so social media itself is a hurdle. And so social media production like you know, it's production like you know, it's production like you know, it's like yeah, you need a volunteer, but like yeah, you need a volunteer, but like yeah, you need a volunteer, but then you also need them to have a level then you also need them to have a level then you also need them to have a level of skill. And I think that's why this of skill. And I think that's why this of skill. And I think that's why this particular ministry sometimes it's just particular ministry sometimes it's just particular ministry sometimes it's just harder to recruit for because Yeah. like harder to recruit for because Yeah. like harder to recruit for because Yeah. like how who knows how to use a camera? Who how who knows how to use a camera? Who how who knows how to use a camera? Who knows how to use social media? And so knows how to use social media? And so knows how to use social media? And so there's also this burden of training. there's also this burden of training. there's also this burden of training. And if you if you're short-staffed, how And if you if you're short-staffed, how And if you if you're short-staffed, how do you even train? So, yada yada yada. do you even train? So, yada yada yada. do you even train? So, yada yada yada. So, um I was feeling isolated is very So, um I was feeling isolated is very So, um I was feeling isolated is very real, but um real, but um real, but um yeah, really know that you are not yeah, really know that you are not yeah, really know that you are not alone. Like whatever alone. Like whatever alone. Like whatever God assigns you to, he makes the God assigns you to, he makes the God assigns you to, he makes the provision for that assignment. And provision for that assignment. And provision for that assignment. And that's something that I truly do believe that's something that I truly do believe that's something that I truly do believe in. Even to the point of giving ideas, in. Even to the point of giving ideas, in. Even to the point of giving ideas, even to the point of um even to the point of um even to the point of um you know, sometimes you might come you know, sometimes you might come you know, sometimes you might come across a post on social media that will across a post on social media that will across a post on social media that will give you vision for what you're supposed give you vision for what you're supposed give you vision for what you're supposed to do. So, you really aren't alone. God to do. So, you really aren't alone. God to do. So, you really aren't alone. God is with you. God is walking you through is with you. God is walking you through is with you. God is walking you through this whole process. God is helping you.

this whole process. God is helping you. this whole process. God is helping you. And then I will also say have fun. Have And then I will also say have fun. Have And then I will also say have fun. Have fun with social media. I think something fun with social media. I think something fun with social media. I think something that does sort of stifle that does sort of stifle that does sort of stifle our work in social media is when we get our work in social media is when we get our work in social media is when we get too much in our heads and you're too much in our heads and you're too much in our heads and you're overthinking the process, overthinking overthinking the process, overthinking overthinking the process, overthinking the content. Yes, we're representing a the content. Yes, we're representing a the content. Yes, we're representing a church and so there's decorum and there church and so there's decorum and there church and so there's decorum and there are things of that nature, but like are things of that nature, but like are things of that nature, but like learn to have fun. Just let loose. learn to have fun. Just let loose. learn to have fun. Just let loose. Sometimes I think one thing when I when Sometimes I think one thing when I when Sometimes I think one thing when I when I took over a social media director and I took over a social media director and I took over a social media director and this this might go against the grain, this this might go against the grain, this this might go against the grain, but one thing I stripped was this whole but one thing I stripped was this whole but one thing I stripped was this whole like Monday post about prayer, Tuesday like Monday post about prayer, Tuesday like Monday post about prayer, Tuesday post about announcement, Wednesday post post about announcement, Wednesday post post about announcement, Wednesday post about this. For me personally as a about this. For me personally as a about this. For me personally as a creative, I felt like it's very creative, I felt like it's very creative, I felt like it's very restricting to the flow of creativity. restricting to the flow of creativity. restricting to the flow of creativity. So what we implement is more so about So what we implement is more so about So what we implement is more so about themes, themes of what we can post. So themes, themes of what we can post. So themes, themes of what we can post. So ideas of what we can post. And so we ideas of what we can post. And so we ideas of what we can post. And so we have like have like have like we we can post encouragement, we we can post encouragement, we we can post encouragement, teaching, community. And then I think we teaching, community. And then I think we teaching, community. And then I think we have a fourth one that's coming. It's have a fourth one that's coming. It's have a fourth one that's coming. It's it's it's leaving my mind. Oh, and then it's it's leaving my mind. Oh, and then it's it's leaving my mind. Oh, and then recaps. So encouragement, teaching, recaps. So encouragement, teaching, recaps. So encouragement, teaching, community, recaps. And so we have these community, recaps. And so we have these community, recaps. And so we have these four categories. And the whole idea is four categories. And the whole idea is four categories. And the whole idea is like whatever idea comes to your mind in like whatever idea comes to your mind in like whatever idea comes to your mind in these four categories, these four categories, these four categories, fire away. So that way as a creative, fire away. So that way as a creative, fire away. So that way as a creative, you don't feel like oh, today is Monday.

you don't feel like oh, today is Monday. you don't feel like oh, today is Monday. I have to pray about I have to post I have to pray about I have to post I have to pray about I have to post about prayer, but I'm not inspired to about prayer, but I'm not inspired to about prayer, but I'm not inspired to post about prayer. Don't post about post about prayer. Don't post about post about prayer. Don't post about prayer. Post about something else. But prayer. Post about something else. But prayer. Post about something else. But so we we so we we so we we I think we we we I I do more of like I think we we we I I do more of like I think we we we I I do more of like that the categories of post. These are that the categories of post. These are that the categories of post. These are the kinds of things the kinds of things the kinds of things you are to post about, but how you post, you are to post about, but how you post, you are to post about, but how you post, feel free. Like be creative. Let the feel free. Like be creative. Let the feel free. Like be creative. Let the spirit lead you and that's that's that's spirit lead you and that's that's that's spirit lead you and that's that's that's more so how we we can have fun with more so how we we can have fun with more so how we we can have fun with social media that way so we're not so social media that way so we're not so social media that way so we're not so restricted. restricted. restricted. And have one more thing for people that And have one more thing for people that And have one more thing for people that are just picking up a camera and just are just picking up a camera and just are just picking up a camera and just starting with their social media thing starting with their social media thing starting with their social media thing for their page. It's It's okay to fail. for their page. It's It's okay to fail. for their page. It's It's okay to fail. It's okay to put out something It's okay to put out something It's okay to put out something kind of bad when you're starting out cuz kind of bad when you're starting out cuz kind of bad when you're starting out cuz you're really just you're really just you're really just learning the process. So it's okay to learning the process. So it's okay to learning the process. So it's okay to fail and it's okay to kind of be bad at fail and it's okay to kind of be bad at fail and it's okay to kind of be bad at times times times because you're just going to grow and because you're just going to grow and because you're just going to grow and then increase your skills and then increase your skills and then increase your skills and just like really continue to grow and just like really continue to grow and just like really continue to grow and then people will see that and it's like, then people will see that and it's like, then people will see that and it's like, "Wow, I see your heart in it." Which for "Wow, I see your heart in it." Which for "Wow, I see your heart in it." Which for me is a lot more important than your me is a lot more important than your me is a lot more important than your skill set. Cuz I could always teach you skill set. Cuz I could always teach you skill set. Cuz I could always teach you a skill set but I can't teach you like a skill set but I can't teach you like a skill set but I can't teach you like heart.

heart. heart. That's facts. That's facts. That's facts. So just go for it. So just go for it. So just go for it. @legacychurchofficial @legacychurchofficial @legacychurchofficial on Instagram. on Instagram. on Instagram. Take that all you non-official legacy Take that all you non-official legacy Take that all you non-official legacy churches. churches. churches. Uh is there any any other places that Uh is there any any other places that Uh is there any any other places that people should be checking out what people should be checking out what people should be checking out what you're doing online, guys? you're doing online, guys? you're doing online, guys? Oh, uh we're also on YouTube and our Oh, uh we're also on YouTube and our Oh, uh we're also on YouTube and our YouTube handle is @legacychurchofficial. YouTube handle is @legacychurchofficial. YouTube handle is @legacychurchofficial. Our website is legacychurchofficial.com Our website is legacychurchofficial.com Our website is legacychurchofficial.com cuz you know, it's important to be cuz you know, it's important to be cuz you know, it's important to be official. We even have an app. I'm official. We even have an app. I'm official. We even have an app. I'm pretty sure it's legacychurchofficial. pretty sure it's legacychurchofficial. pretty sure it's legacychurchofficial. Is it legacychurchofficial? Is it legacychurchofficial? Is it legacychurchofficial? Yeah, so with our app you can get our Yeah, so with our app you can get our Yeah, so with our app you can get our sermons, videos, chat, tune in to our sermons, videos, chat, tune in to our sermons, videos, chat, tune in to our live stream through your phone if you're live stream through your phone if you're live stream through your phone if you're not on YouTube, and get notifications. not on YouTube, and get notifications. not on YouTube, and get notifications. I I think you guys can tell being I I think you guys can tell being I I think you guys can tell being congruent is something we really like congruent is something we really like congruent is something we really like here at Legacy Church. here at Legacy Church. here at Legacy Church. official official official official official official And that is something that we value uh And that is something that we value uh And that is something that we value uh very much as well. We value your time. very much as well. We value your time. very much as well. We value your time. Thank you for spending it with us and Thank you for spending it with us and Thank you for spending it with us and thanks as always everyone listening for thanks as always everyone listening for thanks as always everyone listening for your time, attention, and trust and we your time, attention, and trust and we your time, attention, and trust and we will talk to you next week.

will talk to you next week. will talk to you next week. Wow, Darren's upset that we didn't say, Wow, Darren's upset that we didn't say, Wow, Darren's upset that we didn't say, "Well, hey there." "Well, hey there." "Well, hey there." Yeah. The intro turned out good though. I The intro turned out good though. I mean, it's spectacular and it's so much mean, it's spectacular and it's so much mean, it's spectacular and it's so much better than it's so great. And you know, better than it's so great. And you know, better than it's so great. And you know, now the well hater will be saved for bro now the well hater will be saved for bro now the well hater will be saved for bro church tools and then people will really church tools and then people will really church tools and then people will really know they're in for it, right?