Social Media for Youth Ministry: The 2026 Approach

here's what's working for youth groups here's what's working for youth groups on social media in 2025 we've got on social media in 2025 we've got on social media in 2025 we've got strategy and specific post ideas for you strategy and specific post ideas for you strategy and specific post ideas for you plus our favorite youth group accounts plus our favorite youth group accounts plus our favorite youth group accounts to follow and get inspired by let's dive to follow and get inspired by let's dive to follow and get inspired by let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you in your church navigate the biggest in your church navigate the biggest in your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady Sherer your host I'm joined as Brady Sherer your host I'm joined as Brady Sherer your host I'm joined as always by my co-host we call him Senor always by my co-host we call him Senor always by my co-host we call him Senor Sony it's Alexander Mills hello hello Sony it's Alexander Mills hello hello Sony it's Alexander Mills hello hello and today we're talking about and today we're talking about and today we're talking about 2025 can you believe it 2025 can you believe it 2025 can you believe it updates in respect to our approach to updates in respect to our approach to updates in respect to our approach to social media for student Ministry we are social media for student Ministry we are social media for student Ministry we are going to talk about General strategy going to talk about General strategy going to talk about General strategy guiding principles you know I love a guiding principles you know I love a guiding principles you know I love a guiding principle we're going to talk guiding principle we're going to talk guiding principle we're going to talk about specifics cuz what's good what about specifics cuz what's good what about specifics cuz what's good what good is a guiding principle if we're good is a guiding principle if we're good is a guiding principle if we're only talking an abstract honestly and only talking an abstract honestly and only talking an abstract honestly and then we're going to talk about actual uh then we're going to talk about actual uh then we're going to talk about actual uh great church youth groups that are on great church youth groups that are on great church youth groups that are on social that you can emulate that you can social that you can emulate that you can social that you can emulate that you can gain inspiration from and I also want to gain inspiration from and I also want to gain inspiration from and I also want to uh make note of a little housekeeping uh make note of a little housekeeping uh make note of a little housekeeping because today the first module of because today the first module of because today the first module of pro-church certified officially went pro-church certified officially went pro-church certified officially went live wow wow registration for the class live wow wow registration for the class live wow wow registration for the class of 25 ended yesterday and today module of 25 ended yesterday and today module of 25 ended yesterday and today module one photography went live I could not be one photography went live I could not be one photography went live I could not be more proud of the work that I put in to more proud of the work that I put in to more proud of the work that I put in to that module which I say because I I that module which I say because I I that module which I say because I I wrote that module and I was like okay if wrote that module and I was like okay if wrote that module and I was like okay if I am 21 and I'm working as a media I am 21 and I'm working as a media I am 21 and I'm working as a media director to the church plant what do I director to the church plant what do I director to the church plant what do I need to know about photography and I need to know about photography and I need to know about photography and I kind of kept that as my North Star and I kind of kept that as my North Star and I kind of kept that as my North Star and I was really happy with what uh came out was really happy with what uh came out was really happy with what uh came out so all the students are kind of going so all the students are kind of going so all the students are kind of going through that starting today that's through that starting today that's through that starting today that's exciting uh prur sertified exciting uh prur sertified exciting uh prur sertified in session yeah it is it is it really is

in session yeah it is it is it really is in session yeah it is it is it really is what happens if I'm hearing this podcast what happens if I'm hearing this podcast what happens if I'm hearing this podcast I'm learning about certified for the I'm learning about certified for the I'm learning about certified for the first time and class has already started first time and class has already started first time and class has already started what can I do about that well if we've what can I do about that well if we've what can I do about that well if we've moved the landing page over correctly um moved the landing page over correctly um moved the landing page over correctly um as we should have uh there should be a as we should have uh there should be a as we should have uh there should be a waiting list for the class of 26 so waiting list for the class of 26 so waiting list for the class of 26 so we'll open again in the new year next we'll open again in the new year next we'll open again in the new year next year um and we'll have at that point year um and we'll have at that point year um and we'll have at that point like sent out all the certificates like like sent out all the certificates like like sent out all the certificates like we designed this beautiful certificate we designed this beautiful certificate we designed this beautiful certificate like it's going to have like you know like it's going to have like you know like it's going to have like you know the gold like embossing and everything the gold like embossing and everything the gold like embossing and everything people are going to be hanging in their people are going to be hanging in their people are going to be hanging in their Church office underneath their like MD Church office underneath their like MD Church office underneath their like MD of theology I've also gone through prur of theology I've also gone through prur of theology I've also gone through prur certified yeah prur certified certified yeah prur certified certified yeah prur certified certificate right now we'll see if this certificate right now we'll see if this certificate right now we'll see if this is what we deliver dark mode oh oh it's is what we deliver dark mode oh oh it's is what we deliver dark mode oh oh it's it's clean it's clean we had to find it's clean it's clean we had to find it's clean it's clean we had to find like a place it would print it like in like a place it would print it like in like a place it would print it like in dark mode yeah yeah guiding principles dark mode yeah yeah guiding principles dark mode yeah yeah guiding principles guiding principles for student Ministry guiding principles for student Ministry guiding principles for student Ministry and social media the first H it starts and social media the first H it starts and social media the first H it starts with an S and the second one starts with with an S and the second one starts with with an S and the second one starts with an S okay first one student driven this an S okay first one student driven this an S okay first one student driven this is the big distinction between social is the big distinction between social is the big distinction between social media for your church and social media media for your church and social media media for your church and social media for youth ministry for your church you for youth ministry for your church you for youth ministry for your church you are thinking about the audience and are thinking about the audience and are thinking about the audience and you're thinking about creating content you're thinking about creating content you're thinking about creating content to connect with your audience connect to connect with your audience connect to connect with your audience connect with your congregation social for with your congregation social for with your congregation social for student Ministry could not be more student Ministry could not be more student Ministry could not be more different because your audience is the different because your audience is the different because your audience is the students yes and so instead of creating students yes and so instead of creating students yes and so instead of creating for them the Paradox or the uh the for them the Paradox or the uh the for them the Paradox or the uh the change the Paradigm change that you want change the Paradigm change that you want change the Paradigm change that you want to make is that you want them to be to make is that you want them to be to make is that you want them to be driving the content and I remember when driving the content and I remember when driving the content and I remember when I first got connected to youth ministry I first got connected to youth ministry I first got connected to youth ministry and this is the parallel that I'll draw and this is the parallel that I'll draw and this is the parallel that I'll draw um um um I remember we had a camcorder there was

I remember we had a camcorder there was I remember we had a camcorder there was no mirrorless cameras dslrs this was a no mirrorless cameras dslrs this was a no mirrorless cameras dslrs this was a little bit before the 5D Mark 1 Mark 2 little bit before the 5D Mark 1 Mark 2 little bit before the 5D Mark 1 Mark 2 was the was the one the video one yeah was the was the one the video one yeah was the was the one the video one yeah this is before that so we had like a this is before that so we had like a this is before that so we had like a Sony camcorder and I had some cracked Sony camcorder and I had some cracked Sony camcorder and I had some cracked Sony Vegas and Senior Sony knows this Sony Vegas and Senior Sony knows this Sony Vegas and Senior Sony knows this more than anyone else and I remember more than anyone else and I remember more than anyone else and I remember filming video announcements for our filming video announcements for our filming video announcements for our youth ministry and they were like you youth ministry and they were like you youth ministry and they were like you know just so dumb like I'd be like I'm know just so dumb like I'd be like I'm know just so dumb like I'd be like I'm going to jump over this hedge and then going to jump over this hedge and then going to jump over this hedge and then I'm going to announce like our upcoming I'm going to announce like our upcoming I'm going to announce like our upcoming like roller rink New Year's Eve like roller rink New Year's Eve like roller rink New Year's Eve celebration and when we showed those celebration and when we showed those celebration and when we showed those there was great pride that I had because there was great pride that I had because there was great pride that I had because like I had made something for the Youth like I had made something for the Youth like I had made something for the Youth Ministry and people like liked them Ministry and people like liked them Ministry and people like liked them because they like Hey look it's one of because they like Hey look it's one of because they like Hey look it's one of us up there and the same is true for why us up there and the same is true for why us up there and the same is true for why I learned every instrument like I didn't I learned every instrument like I didn't I learned every instrument like I didn't grow up musical I started going to youth grow up musical I started going to youth grow up musical I started going to youth group and there I was like oh people are group and there I was like oh people are group and there I was like oh people are playing the bass I was like I should playing the bass I was like I should playing the bass I was like I should learn the bass cuz I want to like learn the bass cuz I want to like learn the bass cuz I want to like contribute in the contribute in the contribute in the creative things that are happening here creative things that are happening here creative things that are happening here and social is kind of that version now and social is kind of that version now and social is kind of that version now for any of the like senior leaders who for any of the like senior leaders who for any of the like senior leaders who are listening to this show talking about are listening to this show talking about are listening to this show talking about youth ministry who have tried their hand youth ministry who have tried their hand youth ministry who have tried their hand at advertising or doing social for Youth at advertising or doing social for Youth at advertising or doing social for Youth Ministry they have very likely felt the Ministry they have very likely felt the Ministry they have very likely felt the disconnect of like okay I want to tell disconnect of like okay I want to tell disconnect of like okay I want to tell our youth that like this Youth Event is our youth that like this Youth Event is our youth that like this Youth Event is coming and so I'm going to post about it coming and so I'm going to post about it coming and so I'm going to post about it the way I think I should post about it the way I think I should post about it the way I think I should post about it and it just not really connecting with and it just not really connecting with and it just not really connecting with the youths as as we say and that's the youths as as we say and that's the youths as as we say and that's because folks our age who are not the because folks our age who are not the because folks our age who are not the youths anymore have a hard time like youths anymore have a hard time like youths anymore have a hard time like speaking the way that kids speak like speaking the way that kids speak like speaking the way that kids speak like you you'll see it online right now that you you'll see it online right now that you you'll see it online right now that um folks talking about gen Z and the um folks talking about gen Z and the um folks talking about gen Z and the language they use like all these little

language they use like all these little language they use like all these little phrases like skibbidy toilet and sigma phrases like skibbidy toilet and sigma phrases like skibbidy toilet and sigma and it's like it really is a different and it's like it really is a different and it's like it really is a different language so when you put students in language so when you put students in language so when you put students in control of creating the content for control of creating the content for control of creating the content for students they're going to speak like the students they're going to speak like the students they're going to speak like the students they're going to look like the students they're going to look like the students they're going to look like the students and that type of content is students and that type of content is students and that type of content is really going to resonate with that really going to resonate with that really going to resonate with that audience which is kind of the goal here audience which is kind of the goal here audience which is kind of the goal here um so putting your students in charge of um so putting your students in charge of um so putting your students in charge of creating the content for each other is creating the content for each other is creating the content for each other is probably going to lend itself to having probably going to lend itself to having probably going to lend itself to having like great success in this little um you like great success in this little um you like great success in this little um you know offshoot of your ministry as a know offshoot of your ministry as a know offshoot of your ministry as a church but before we go on I I want to church but before we go on I I want to church but before we go on I I want to ask how do I delineate as a church if we ask how do I delineate as a church if we ask how do I delineate as a church if we should have a specific youth ministry should have a specific youth ministry should have a specific youth ministry account or not is there like a benchmark account or not is there like a benchmark account or not is there like a benchmark do you think yeah so typically The do you think yeah so typically The do you think yeah so typically The Benchmark we would suggest and this Benchmark we would suggest and this Benchmark we would suggest and this doesn't just apply to student Ministry doesn't just apply to student Ministry doesn't just apply to student Ministry but all church is that if a Ministry has but all church is that if a Ministry has but all church is that if a Ministry has its own service that would then qualify its own service that would then qualify its own service that would then qualify it for its own social accounts just it for its own social accounts just it for its own social accounts just because it qualifies doesn't mean you because it qualifies doesn't mean you because it qualifies doesn't mean you have to create a Social account for it have to create a Social account for it have to create a Social account for it but like the women's ministry likely but like the women's ministry likely but like the women's ministry likely doesn't have its own recurring service doesn't have its own recurring service doesn't have its own recurring service I'm not talking about oh yeah we go on a I'm not talking about oh yeah we go on a I'm not talking about oh yeah we go on a women's retreat and the service happens women's retreat and the service happens women's retreat and the service happens there once a year I'm talking about an there once a year I'm talking about an there once a year I'm talking about an ongoing recurring service that is a ongoing recurring service that is a ongoing recurring service that is a benchmark for most student Ministries benchmark for most student Ministries benchmark for most student Ministries women's ministry wouldn't qualify youth women's ministry wouldn't qualify youth women's ministry wouldn't qualify youth would and I think youth is one of the would and I think youth is one of the would and I think youth is one of the very few it's really like after the very few it's really like after the very few it's really like after the church it's kind of the first one you church it's kind of the first one you church it's kind of the first one you think of and the reason also why it think of and the reason also why it think of and the reason also why it works is because when you have a main works is because when you have a main works is because when you have a main Church account and then maybe you have Church account and then maybe you have Church account and then maybe you have another campus or maybe you have an another campus or maybe you have an another campus or maybe you have an account for another Ministry it becomes account for another Ministry it becomes account for another Ministry it becomes very difficult to create content because

very difficult to create content because very difficult to create content because you're approaching each account with the you're approaching each account with the you're approaching each account with the same workflow needed I have to create same workflow needed I have to create same workflow needed I have to create content to connect with my audience all content to connect with my audience all content to connect with my audience all right I did that for the main account right I did that for the main account right I did that for the main account all right Campus number two I have to all right Campus number two I have to all right Campus number two I have to create content to connect with my create content to connect with my create content to connect with my audience all right account number three audience all right account number three audience all right account number three for the women's ministry I have to for the women's ministry I have to for the women's ministry I have to create content to connect with my create content to connect with my create content to connect with my audience and like you're like exhausted audience and like you're like exhausted audience and like you're like exhausted the reason the student Ministry works as the reason the student Ministry works as the reason the student Ministry works as that secondary account is because the that secondary account is because the that secondary account is because the approach is entirely different you're approach is entirely different you're approach is entirely different you're going up there and you're creating that going up there and you're creating that going up there and you're creating that to Harbor space for students where they to Harbor space for students where they to Harbor space for students where they can take ownership and this is what can take ownership and this is what can take ownership and this is what makes this so powerful not just in the makes this so powerful not just in the makes this so powerful not just in the context of what matters online but for context of what matters online but for context of what matters online but for the heartbeat of your youth ministry the heartbeat of your youth ministry the heartbeat of your youth ministry there is a difference between attendance there is a difference between attendance there is a difference between attendance and ownership and I think this exists in and ownership and I think this exists in and ownership and I think this exists in church obviously it exists in a special church obviously it exists in a special church obviously it exists in a special type of way in student Ministry and I type of way in student Ministry and I type of way in student Ministry and I experienced this so deeply in my own experienced this so deeply in my own experienced this so deeply in my own student Ministry experience and what student Ministry experience and what student Ministry experience and what made it powerful was because as a made it powerful was because as a made it powerful was because as a teenager you're trying to kind of find teenager you're trying to kind of find teenager you're trying to kind of find your space in the world and maybe don't your space in the world and maybe don't your space in the world and maybe don't fit in here or there maybe you like fit in here or there maybe you like fit in here or there maybe you like something about school but you don't you something about school but you don't you something about school but you don't you know and and you do some Athletics like know and and you do some Athletics like know and and you do some Athletics like ownership for me and like home for me ownership for me and like home for me ownership for me and like home for me was youth group I didn't attend youth was youth group I didn't attend youth was youth group I didn't attend youth group like I I was I had ownership that group like I I was I had ownership that group like I I was I had ownership that was my wife's experience as well yeah was my wife's experience as well yeah was my wife's experience as well yeah and when you can create that it's and when you can create that it's and when you can create that it's tremendously uh important for the tremendously uh important for the tremendously uh important for the trajectory of like that person's life trajectory of like that person's life trajectory of like that person's life and the church this is congruent with and the church this is congruent with and the church this is congruent with what Dr car Powell has shared with us um what Dr car Powell has shared with us um what Dr car Powell has shared with us um from the fullard youth Institute we had from the fullard youth Institute we had from the fullard youth Institute we had her on the show I think it was in 2024 her on the show I think it was in 2024 her on the show I think it was in 2024 um early 2024 and she talks about in her um early 2024 and she talks about in her um early 2024 and she talks about in her book growing young that churches that

book growing young that churches that book growing young that churches that are growing are disproportionately are growing are disproportionately are growing are disproportionately prioritizing young people and so this is prioritizing young people and so this is prioritizing young people and so this is this is exactly what we're talking about this is exactly what we're talking about this is exactly what we're talking about you know when when when you hear that you know when when when you hear that you know when when when you hear that phrase disproportionately prioritizing phrase disproportionately prioritizing phrase disproportionately prioritizing or disproportionately investing in you or disproportionately investing in you or disproportionately investing in you think about money but it's not always think about money but it's not always think about money but it's not always money maybe it's just creating a second money maybe it's just creating a second money maybe it's just creating a second Instagram account and empowering them to Instagram account and empowering them to Instagram account and empowering them to to own it and and post and make it their to own it and and post and make it their to own it and and post and make it their own and when my wife we should we should own and when my wife we should we should own and when my wife we should we should have her on the show I should call her have her on the show I should call her have her on the show I should call her right now for her to tell the story for right now for her to tell the story for right now for her to tell the story for herself but she will tell you the reason herself but she will tell you the reason herself but she will tell you the reason that she follows Jesus the way she does that she follows Jesus the way she does that she follows Jesus the way she does today is because of her youth group today is because of her youth group today is because of her youth group experience and and so when we invest in experience and and so when we invest in experience and and so when we invest in them this way that sets the course not them this way that sets the course not them this way that sets the course not just for their lives but possibly for just for their lives but possibly for just for their lives but possibly for your local church as well yeah if you your local church as well yeah if you your local church as well yeah if you called her you you'd be like hey we're called her you you'd be like hey we're called her you you'd be like hey we're on the Pod and she'd be like what's that on the Pod and she'd be like what's that on the Pod and she'd be like what's that yeah neither of our wives famously they yeah neither of our wives famously they yeah neither of our wives famously they don't listen to our podcast they hear us don't listen to our podcast they hear us don't listen to our podcast they hear us talk enough I went up to my wife talk enough I went up to my wife talk enough I went up to my wife yesterday and I was like oh man you know yesterday and I was like oh man you know yesterday and I was like oh man you know me and Eric Eric is our lead designer me and Eric Eric is our lead designer me and Eric Eric is our lead designer here he's the one that's working um on here he's the one that's working um on here he's the one that's working um on PR Church certified like in the PR Church certified like in the PR Church certified like in the accelerator program going through these accelerator program going through these accelerator program going through these redesigns and rebrands with churches I redesigns and rebrands with churches I redesigns and rebrands with churches I said oh man like the pro Church said oh man like the pro Church said oh man like the pro Church certified page is almost done like the certified page is almost done like the certified page is almost done like the first module is written she's like first module is written she's like first module is written she's like what's what is that and I was like we've what's what is that and I was like we've what's what is that and I was like we've been talking about it on the podcast I been talking about it on the podcast I been talking about it on the podcast I was like approach your certified it's was like approach your certified it's was like approach your certified it's the project I've been working on like the project I've been working on like the project I've been working on like head down like for like you know months head down like for like you know months head down like for like you know months like it's finally time to like launch it like it's finally time to like launch it like it's finally time to like launch it she's like you haven't mentioned this she's like you haven't mentioned this she's like you haven't mentioned this like I don't know what this is and I was like I don't know what this is and I was like I don't know what this is and I was like oh okay yeah that that that's fair like oh okay yeah that that that's fair like oh okay yeah that that that's fair my my creative is is just siloed over my my creative is is just siloed over my my creative is is just siloed over here um so if you're listening to this I here um so if you're listening to this I here um so if you're listening to this I just want to make so clear and emphasize just want to make so clear and emphasize just want to make so clear and emphasize the power the power the power of using social as a method to getting of using social as a method to getting of using social as a method to getting to ownership in your youth group for me

to ownership in your youth group for me to ownership in your youth group for me before social was a thing ownership for before social was a thing ownership for before social was a thing ownership for me was like being on the worship team me was like being on the worship team me was like being on the worship team right because I was contributing to the right because I was contributing to the right because I was contributing to the creative expression of what this youth creative expression of what this youth creative expression of what this youth group was and now that can carry over so group was and now that can carry over so group was and now that can carry over so so that's philosophy number one student so that's philosophy number one student so that's philosophy number one student driven number two is show don't tell and driven number two is show don't tell and driven number two is show don't tell and there are two specific youth group uh there are two specific youth group uh there are two specific youth group uh pages that we want to recommend you pages that we want to recommend you pages that we want to recommend you check out on Instagram the first is @ check out on Instagram the first is @ check out on Instagram the first is @ crave generation and the second is @ we crave generation and the second is @ we crave generation and the second is @ we are amplify you we are amplify youth so are amplify you we are amplify youth so are amplify you we are amplify youth so that's amplify Youth and crave that's amplify Youth and crave that's amplify Youth and crave generation those two youth groups they generation those two youth groups they generation those two youth groups they are both embodying these two principles are both embodying these two principles are both embodying these two principles outstandingly well student driven show outstandingly well student driven show outstandingly well student driven show don't tell amplify youth does one like don't tell amplify youth does one like don't tell amplify youth does one like really specific that you don't have to really specific that you don't have to really specific that you don't have to see I can describe it in podcast but see I can describe it in podcast but see I can describe it in podcast but they have like this compilation reel they have like this compilation reel they have like this compilation reel that went Mega viral and all it does is that went Mega viral and all it does is that went Mega viral and all it does is show what their youth ministry is like show what their youth ministry is like show what their youth ministry is like at no point does it make the call to at no point does it make the call to at no point does it make the call to action join us Friday nights it just action join us Friday nights it just action join us Friday nights it just shows like this is what a generation on shows like this is what a generation on shows like this is what a generation on fire for God looks like and the reason fire for God looks like and the reason fire for God looks like and the reason it did so well is that show don't tell it did so well is that show don't tell it did so well is that show don't tell principle I was listening to a podcast principle I was listening to a podcast principle I was listening to a podcast the other day and you know you're the other day and you know you're the other day and you know you're listening to a pod and they do an ad and listening to a pod and they do an ad and listening to a pod and they do an ad and the ad was for Airbnb and I was taken it the ad was for Airbnb and I was taken it the ad was for Airbnb and I was taken it back because the host of the show that back because the host of the show that back because the host of the show that was doing the ad read just talked about was doing the ad read just talked about was doing the ad read just talked about their experience like oh I went on this their experience like oh I went on this their experience like oh I went on this trip to Ireland me and my friends and we trip to Ireland me and my friends and we trip to Ireland me and my friends and we rent to this place at Airbnb and it was rent to this place at Airbnb and it was rent to this place at Airbnb and it was awesome because we were near some awesome because we were near some awesome because we were near some breweries and some tattoo shops and we breweries and some tattoo shops and we breweries and some tattoo shops and we got a different experience of Ireland got a different experience of Ireland got a different experience of Ireland that we wouldn't have got if if we that we wouldn't have got if if we that we wouldn't have got if if we booked a hotel add ends and I thought it booked a hotel add ends and I thought it booked a hotel add ends and I thought it was so strange because at no point did was so strange because at no point did was so strange because at no point did it go and if you want to do the same for it go and if you want to do the same for it go and if you want to do the same for you go to airbnb.com or download the app

you go to airbnb.com or download the app you go to airbnb.com or download the app it was like we've almost evolved beyond it was like we've almost evolved beyond it was like we've almost evolved beyond that not that calls to action don't that not that calls to action don't that not that calls to action don't matter but show don't tell can be just matter but show don't tell can be just matter but show don't tell can be just as effective I'd argue in most cases as effective I'd argue in most cases as effective I'd argue in most cases more effective than expressly telling more effective than expressly telling more effective than expressly telling people and what this comes across as is people and what this comes across as is people and what this comes across as is authentic uh you can tell that when it's authentic uh you can tell that when it's authentic uh you can tell that when it's just a collage or a compilation of clip just a collage or a compilation of clip just a collage or a compilation of clip shot on an iPhone of like what youth is shot on an iPhone of like what youth is shot on an iPhone of like what youth is like there's really there's really like there's really there's really like there's really there's really nothing um you know nefarious or it's nothing um you know nefarious or it's nothing um you know nefarious or it's not marketing anything it's just like not marketing anything it's just like not marketing anything it's just like it's it's just pulling back the curtain it's it's just pulling back the curtain it's it's just pulling back the curtain and saying hey this is what we do this and saying hey this is what we do this and saying hey this is what we do this is what it looks like here so you have is what it looks like here so you have is what it looks like here so you have that feeling of like authenticity and that feeling of like authenticity and that feeling of like authenticity and then you'll notice is with with these then you'll notice is with with these then you'll notice is with with these these accounts specifically like with these accounts specifically like with these accounts specifically like with crave you'll notice that a lot of their crave you'll notice that a lot of their crave you'll notice that a lot of their content is just that it's just stuff content is just that it's just stuff content is just that it's just stuff like captured on an iPhone and it's hard like captured on an iPhone and it's hard like captured on an iPhone and it's hard to tell if it's one person capturing it to tell if it's one person capturing it to tell if it's one person capturing it or if it's just like maybe they send out or if it's just like maybe they send out or if it's just like maybe they send out a group chat group text afterwards say a group chat group text afterwards say a group chat group text afterwards say hey if you guys filmed anything would hey if you guys filmed anything would hey if you guys filmed anything would you guys like send us our videos and you guys like send us our videos and you guys like send us our videos and they're making content just from they're making content just from they're making content just from whatever is being organically you know whatever is being organically you know whatever is being organically you know captured by these phones and it's captured by these phones and it's captured by these phones and it's connecting with folks locally for sure connecting with folks locally for sure connecting with folks locally for sure but like some of these videos have but like some of these videos have but like some of these videos have really gone off like Gone Gone truly really gone off like Gone Gone truly really gone off like Gone Gone truly viral online and um it it's it's that viral online and um it it's it's that viral online and um it it's it's that it's that principle just like show folks it's that principle just like show folks it's that principle just like show folks what's going on you don't have to worry what's going on you don't have to worry what's going on you don't have to worry too much about about marketing what too much about about marketing what too much about about marketing what you're doing begging people to come out you're doing begging people to come out you're doing begging people to come out on Friday or telling them just just show on Friday or telling them just just show on Friday or telling them just just show them and let them and let them and let them receive that and do with it what them receive that and do with it what them receive that and do with it what they will when I was serving on the they will when I was serving on the they will when I was serving on the worship team in youth group and I was worship team in youth group and I was worship team in youth group and I was learning the skill of the musical learning the skill of the musical learning the skill of the musical instruments and then being trusted to instruments and then being trusted to instruments and then being trusted to like lead worship or participate in

like lead worship or participate in like lead worship or participate in leading worship Not only was I learning leading worship Not only was I learning leading worship Not only was I learning the competence of the skill but then I the competence of the skill but then I the competence of the skill but then I was learning about like a different vein was learning about like a different vein was learning about like a different vein of following Jesus because I was of following Jesus because I was of following Jesus because I was learning to lead yeah and I was learning learning to lead yeah and I was learning learning to lead yeah and I was learning what it meant to like craft a worship what it meant to like craft a worship what it meant to like craft a worship set and to follow the the leading of the set and to follow the the leading of the set and to follow the the leading of the Holy Spirit and all of that was Holy Spirit and all of that was Holy Spirit and all of that was happening organically but it started happening organically but it started happening organically but it started with me wanting to be a part of with me wanting to be a part of with me wanting to be a part of something and then I took ownership and something and then I took ownership and something and then I took ownership and that led to this organic discipleship that led to this organic discipleship that led to this organic discipleship the same can happen with social so Alex the same can happen with social so Alex the same can happen with social so Alex is describing this church and their is describing this church and their is describing this church and their youth group and the fact that people are youth group and the fact that people are youth group and the fact that people are like taking photos and they're taking like taking photos and they're taking like taking photos and they're taking videos and then they're turning it into videos and then they're turning it into videos and then they're turning it into content which means that they are content which means that they are content which means that they are learning to take the message of Jesus learning to take the message of Jesus learning to take the message of Jesus and share that message with the world so and share that message with the world so and share that message with the world so they're learning discipleship and they're learning discipleship and they're learning discipleship and they're learning um how to evangelize they're learning um how to evangelize they're learning um how to evangelize they publish that content and then it they publish that content and then it they publish that content and then it reaches x amount of people and what that reaches x amount of people and what that reaches x amount of people and what that does is it creates the cycle of like oh does is it creates the cycle of like oh does is it creates the cycle of like oh this did really well I want to more of this did really well I want to more of this did really well I want to more of that let's do it differently this time that let's do it differently this time that let's do it differently this time and so the competence is basically and so the competence is basically and so the competence is basically following the desire for ownership which following the desire for ownership which following the desire for ownership which is following like the desire to be part is following like the desire to be part is following like the desire to be part of something and the end goal is that of something and the end goal is that of something and the end goal is that it's actually creating spiritual it's actually creating spiritual it's actually creating spiritual formation That's The Power of something formation That's The Power of something formation That's The Power of something being student driv versus just trying to being student driv versus just trying to being student driv versus just trying to create something where your audiences create something where your audiences create something where your audiences are consuming it yeah and like if you are consuming it yeah and like if you are consuming it yeah and like if you publish something as a student and it publish something as a student and it publish something as a student and it gets like 100,000 views and you're gets like 100,000 views and you're gets like 100,000 views and you're seeing all of these comments like just seeing all of these comments like just seeing all of these comments like just imagine this this now the next time you imagine this this now the next time you imagine this this now the next time you talk to someone in real life at school talk to someone in real life at school talk to someone in real life at school about Jesus you might like be acutely about Jesus you might like be acutely about Jesus you might like be acutely aware of all the different like

aware of all the different like aware of all the different like objections or concerns that they might objections or concerns that they might objections or concerns that they might have or the ways in which you have or the ways in which you have or the ways in which you communicated something that were not communicated something that were not communicated something that were not perfectly clear but could be better for perfectly clear but could be better for perfectly clear but could be better for next time like when you involve students next time like when you involve students next time like when you involve students in this it's just hard to like truly in this it's just hard to like truly in this it's just hard to like truly articulate how powerful it can be and if articulate how powerful it can be and if articulate how powerful it can be and if there's any takeaway anyone has from there's any takeaway anyone has from there's any takeaway anyone has from this episode that's listening this isn't this episode that's listening this isn't this episode that's listening this isn't just meant to be like a hey here's how just meant to be like a hey here's how just meant to be like a hey here's how you check the box of the need of social you check the box of the need of social you check the box of the need of social in your student minist but when done in your student minist but when done in your student minist but when done well it can be a catalyst to fulfill the well it can be a catalyst to fulfill the well it can be a catalyst to fulfill the entire mission of the student Ministry entire mission of the student Ministry entire mission of the student Ministry yeah as a whole and speaking of yeah as a whole and speaking of yeah as a whole and speaking of competence if anyone listening bothers competence if anyone listening bothers competence if anyone listening bothers to click through the links in the to click through the links in the to click through the links in the description to go to either of these description to go to either of these description to go to either of these Instagram accounts crave generation or Instagram accounts crave generation or Instagram accounts crave generation or we are amplify youth you will see just we are amplify youth you will see just we are amplify youth you will see just how competent these kids are at um how competent these kids are at um how competent these kids are at um social media and how we pale in social media and how we pale in social media and how we pale in comparison to what they're doing some of comparison to what they're doing some of comparison to what they're doing some of the some of the production these kids the some of the production these kids the some of the production these kids are doing on those accounts is is truly are doing on those accounts is is truly are doing on those accounts is is truly impressive so are you ready to get to impressive so are you ready to get to impressive so are you ready to get to some like some real life examples of some like some real life examples of some like some real life examples of maybe some strategies some post examples maybe some strategies some post examples maybe some strategies some post examples of what folks can do on these accounts of what folks can do on these accounts of what folks can do on these accounts yeah we've talked about those guiding yeah we've talked about those guiding yeah we've talked about those guiding principles that are not going to change principles that are not going to change principles that are not going to change year to year we've got five specific uh year to year we've got five specific uh year to year we've got five specific uh post ideas that you can implement this post ideas that you can implement this post ideas that you can implement this year the first one is to basically just year the first one is to basically just year the first one is to basically just uh take a wireless mic one of those uh take a wireless mic one of those uh take a wireless mic one of those small ones whether it's one of those DJI small ones whether it's one of those DJI small ones whether it's one of those DJI mini mics or the uh the road Wireless mini mics or the uh the road Wireless mini mics or the uh the road Wireless the road I always want to say sure I the road I always want to say sure I the road I always want to say sure I always want to think that Shure has always want to think that Shure has always want to think that Shure has these mics but I think they got um these mics but I think they got um these mics but I think they got um they're too good for that yeah yeah yeah they're too good for that yeah yeah yeah they're too good for that yeah yeah yeah exactly they won't S you a $99 mic I exactly they won't S you a $99 mic I exactly they won't S you a $99 mic I mean we're the idiots talking into them mean we're the idiots talking into them mean we're the idiots talking into them so so you you put one of these mics on a so so you you put one of these mics on a so so you you put one of these mics on a student and then you basically just like student and then you basically just like student and then you basically just like follow them around with a camera and follow them around with a camera and follow them around with a camera and this is kind of the version we talked

this is kind of the version we talked this is kind of the version we talked about this example in Big Church yeah about this example in Big Church yeah about this example in Big Church yeah where you would basically mic up a where you would basically mic up a where you would basically mic up a greeter and then you would film The greeter and then you would film The greeter and then you would film The interactions that this greeter was interactions that this greeter was interactions that this greeter was having and it was a great way of showing having and it was a great way of showing having and it was a great way of showing like this is what the flavor of church like this is what the flavor of church like this is what the flavor of church is like this is what our culture is like is like this is what our culture is like is like this is what our culture is like and the person that we used in that and the person that we used in that and the person that we used in that example the first one was a young person example the first one was a young person example the first one was a young person and I think this translates really well and I think this translates really well and I think this translates really well to student Ministry because students by to student Ministry because students by to student Ministry because students by Nature are just going to be like a Nature are just going to be like a Nature are just going to be like a little bit less reserved and a little little bit less reserved and a little little bit less reserved and a little bit more bubbly because they haven't bit more bubbly because they haven't bit more bubbly because they haven't been like beaten down by life and like been like beaten down by life and like been like beaten down by life and like they haven't found a way to be like they haven't found a way to be like they haven't found a way to be like buttoned up just yet and this is a great buttoned up just yet and this is a great buttoned up just yet and this is a great way of show don't tell this is not way of show don't tell this is not way of show don't tell this is not contrived this is not staged this is contrived this is not staged this is contrived this is not staged this is literally this guy's just or this gal is literally this guy's just or this gal is literally this guy's just or this gal is just like this is what a youth group is just like this is what a youth group is just like this is what a youth group is like and we're just filming as they go like and we're just filming as they go like and we're just filming as they go you know film 20 minutes of footage uh you know film 20 minutes of footage uh you know film 20 minutes of footage uh 99% of it's going to be no good you just 99% of it's going to be no good you just 99% of it's going to be no good you just have to bleep out the cuss wordss and have to bleep out the cuss wordss and have to bleep out the cuss wordss and then you're going to have a bunch of then you're going to have a bunch of then you're going to have a bunch of good stuff that you can use this is also good stuff that you can use this is also good stuff that you can use this is also repeatable and you could do so many repeatable and you could do so many repeatable and you could do so many different like versions of this so like different like versions of this so like different like versions of this so like you could have just the person that's you could have just the person that's you could have just the person that's miked up doing prayer you could have the miked up doing prayer you could have the miked up doing prayer you could have the person miked up that is giving an person miked up that is giving an person miked up that is giving an announcement you could have the person announcement you could have the person announcement you could have the person miked up like we always went to miked up like we always went to miked up like we always went to McDonald's after uh youth groups so you McDonald's after uh youth groups so you McDonald's after uh youth groups so you do it that way these mics also um they do it that way these mics also um they do it that way these mics also um they feed directly into mobile devices so you feed directly into mobile devices so you feed directly into mobile devices so you don't even need like a nice camera you don't even need like a nice camera you don't even need like a nice camera you can do it with your phone exactly and so can do it with your phone exactly and so can do it with your phone exactly and so that way like if you are filming in that way like if you are filming in that way like if you are filming in McDonald's which we may or may not be McDonald's which we may or may not be McDonald's which we may or may not be recommending here you know you don't recommending here you know you don't recommending here you know you don't have a a camera out they're going to have a a camera out they're going to have a a camera out they're going to come up and be like no please and come up and be like no please and come up and be like no please and inevitably what you're going to end up inevitably what you're going to end up inevitably what you're going to end up capturing not every time but sometimes capturing not every time but sometimes capturing not every time but sometimes is like some is like some is like some organic authentic moment that you could organic authentic moment that you could organic authentic moment that you could have not otherwise captured you couldn't

have not otherwise captured you couldn't have not otherwise captured you couldn't have expected it you couldn't have have expected it you couldn't have have expected it you couldn't have curated it it's these little curated it it's these little curated it it's these little interactions that are are completely interactions that are are completely interactions that are are completely unexpected that you're going to capture unexpected that you're going to capture unexpected that you're going to capture because you're rolling for 20 minutes or because you're rolling for 20 minutes or because you're rolling for 20 minutes or or the the mic is live the whole time or the the mic is live the whole time or the the mic is live the whole time and so you're going to get these little and so you're going to get these little and so you're going to get these little pieces of gold that you couldn't have pieces of gold that you couldn't have pieces of gold that you couldn't have have otherwise gotten and speaking of have otherwise gotten and speaking of have otherwise gotten and speaking of culture building the you you'll have to culture building the you you'll have to culture building the you you'll have to go to like the most outgoing kid first go to like the most outgoing kid first go to like the most outgoing kid first like find the me who's like yeah let mik like find the me who's like yeah let mik like find the me who's like yeah let mik me up I love being in the spotlight and me up I love being in the spotlight and me up I love being in the spotlight and then I do it first and then you publish then I do it first and then you publish then I do it first and then you publish it on social and then you have a couple it on social and then you have a couple it on social and then you have a couple of effects one everyone looks at it and of effects one everyone looks at it and of effects one everyone looks at it and they like love it like this is so cool they like love it like this is so cool they like love it like this is so cool this is my youth group those people then this is my youth group those people then this is my youth group those people then maybe they show their friends oh look maybe they show their friends oh look maybe they show their friends oh look you know I always talk about going to you know I always talk about going to you know I always talk about going to youth group like this is what it's like youth group like this is what it's like youth group like this is what it's like and now they're actually like sharing and now they're actually like sharing and now they're actually like sharing what youth group experience is like I what youth group experience is like I what youth group experience is like I didn't have that all I had was like yeah didn't have that all I had was like yeah didn't have that all I had was like yeah like there's some music um all I could like there's some music um all I could like there's some music um all I could do was tell there was no show so now do was tell there was no show so now do was tell there was no show so now they have something that can actually they have something that can actually they have something that can actually like show it to someone at school and like show it to someone at school and like show it to someone at school and then because it went so well the first then because it went so well the first then because it went so well the first time now someone who was like less time now someone who was like less time now someone who was like less outgoing than me less of a spotlight hog outgoing than me less of a spotlight hog outgoing than me less of a spotlight hog than myself is like yeah mik me up next than myself is like yeah mik me up next than myself is like yeah mik me up next time and now you're building culture all time and now you're building culture all time and now you're building culture all through this creative process yeah through this creative process yeah through this creative process yeah second one is a disposable photography second one is a disposable photography second one is a disposable photography we did an entire YouTube video on this we did an entire YouTube video on this we did an entire YouTube video on this on the main Channel you can check it out on the main Channel you can check it out on the main Channel you can check it out I believe the title of that video was I believe the title of that video was I believe the title of that video was try this church photo Trend ASAP and I try this church photo Trend ASAP and I try this church photo Trend ASAP and I am the thumbnail taking a photo with one am the thumbnail taking a photo with one am the thumbnail taking a photo with one of these disposable fui cameras and the of these disposable fui cameras and the of these disposable fui cameras and the thumbnail just says like only 25 bucks thumbnail just says like only 25 bucks thumbnail just says like only 25 bucks or something cuz they're so cheap cheap or something cuz they're so cheap cheap or something cuz they're so cheap cheap on it yeah the magic of this approach is on it yeah the magic of this approach is on it yeah the magic of this approach is not the camera it's the fact that anyone not the camera it's the fact that anyone not the camera it's the fact that anyone can use the camera so you buy two of

can use the camera so you buy two of can use the camera so you buy two of these cameras are like 25 bucks for two these cameras are like 25 bucks for two these cameras are like 25 bucks for two on Amazon and you give them to students on Amazon and you give them to students on Amazon and you give them to students so again now you're empowering people to so again now you're empowering people to so again now you're empowering people to create like we went to Mexico and I gave create like we went to Mexico and I gave create like we went to Mexico and I gave one of the cameras to my daughters and one of the cameras to my daughters and one of the cameras to my daughters and then I gave one of the cameras to the then I gave one of the cameras to the then I gave one of the cameras to the family that we were traveling they're family that we were traveling they're family that we were traveling they're boys so we have kids all under 10 and boys so we have kids all under 10 and boys so we have kids all under 10 and they're taking these photos that's the they're taking these photos that's the they're taking these photos that's the magic it's not like oh it's the fact magic it's not like oh it's the fact magic it's not like oh it's the fact that the camera has a flash like yes it that the camera has a flash like yes it that the camera has a flash like yes it has a cool aesthetic but it's the person has a cool aesthetic but it's the person has a cool aesthetic but it's the person behind the camera not the camera itself behind the camera not the camera itself behind the camera not the camera itself and this is great for student Ministry and this is great for student Ministry and this is great for student Ministry now again you're publishing these photos now again you're publishing these photos now again you're publishing these photos people see them show don't tell oh make people see them show don't tell oh make people see them show don't tell oh make sure you give me one of those cameras sure you give me one of those cameras sure you give me one of those cameras next time I want to take photos of it next time I want to take photos of it next time I want to take photos of it people are getting more involved they're people are getting more involved they're people are getting more involved they're taking more ownership over the student taking more ownership over the student taking more ownership over the student Ministry because there's something Ministry because there's something Ministry because there's something exciting that's happening the kids exciting that's happening the kids exciting that's happening the kids really do love the Retro stuff there's a really do love the Retro stuff there's a really do love the Retro stuff there's a that's also true a girl in our youth that's also true a girl in our youth that's also true a girl in our youth group at church and I was talking to her group at church and I was talking to her group at church and I was talking to her just after Christmas I said so like just after Christmas I said so like just after Christmas I said so like what' you get I knew she got an acoustic what' you get I knew she got an acoustic what' you get I knew she got an acoustic guitar because I I was part of guitar because I I was part of guitar because I I was part of orchestrating that gift and putting new orchestrating that gift and putting new orchestrating that gift and putting new strings on it for her and so we're strings on it for her and so we're strings on it for her and so we're talking about the guitar I said what talking about the guitar I said what talking about the guitar I said what else do you get she said oh well I got else do you get she said oh well I got else do you get she said oh well I got some CDs and a CD player I'm like okay some CDs and a CD player I'm like okay some CDs and a CD player I'm like okay tell me more about this I said what kind tell me more about this I said what kind tell me more about this I said what kind of CDs did you get she goes ah you of CDs did you get she goes ah you of CDs did you get she goes ah you wouldn't know you wouldn't know them I wouldn't know you wouldn't know them I wouldn't know you wouldn't know them I goes try me she goes H Fleetwood Mac goes try me she goes H Fleetwood Mac goes try me she goes H Fleetwood Mac and yeah who what never heard of them so and yeah who what never heard of them so and yeah who what never heard of them so this is what the kids are into these this is what the kids are into these this is what the kids are into these days but it's not just for the kids days but it's not just for the kids days but it's not just for the kids because did you notice we we have because did you notice we we have because did you notice we we have famously in nagara we have one famously in nagara we have one famously in nagara we have one restaurant that has been awarded a restaurant that has been awarded a restaurant that has been awarded a Michelin star and did you notice that Michelin star and did you notice that Michelin star and did you notice that this week they posted an Instagram post this week they posted an Instagram post this week they posted an Instagram post that I couldn't tell if it was shot with that I couldn't tell if it was shot with that I couldn't tell if it was shot with a disposable camera or with a camera

a disposable camera or with a camera a disposable camera or with a camera with a flash but is this aesthetic so with a flash but is this aesthetic so with a flash but is this aesthetic so it's not it's not just it's not just for it's not it's not just it's not just for it's not it's not just it's not just for the youths it's a it's an aesthetic the youths it's a it's an aesthetic the youths it's a it's an aesthetic that's kind of um you know permeating that's kind of um you know permeating that's kind of um you know permeating the space right now the digital space the space right now the digital space the space right now the digital space but the kids are going to love this wow but the kids are going to love this wow but the kids are going to love this wow it's even gotten up to the highbrow it it's even gotten up to the highbrow it it's even gotten up to the highbrow it really has amazing so that's number two really has amazing so that's number two really has amazing so that's number two number three is broadcast channels so number three is broadcast channels so number three is broadcast channels so this is going to be a technique a this is going to be a technique a this is going to be a technique a strategy specific to Instagram uh strategy specific to Instagram uh strategy specific to Instagram uh broadcast channels to describe them are broadcast channels to describe them are broadcast channels to describe them are a public one to many messaging tool so a public one to many messaging tool so a public one to many messaging tool so you could have 15 people in the you could have 15 people in the you could have 15 people in the broadcast channel you could have 15,000 broadcast channel you could have 15,000 broadcast channel you could have 15,000 people in the broadcast channel the people in the broadcast channel the people in the broadcast channel the Creator can publish content so they can Creator can publish content so they can Creator can publish content so they can post text photo video voice notes polls post text photo video voice notes polls post text photo video voice notes polls the people that are in the broadcast the people that are in the broadcast the people that are in the broadcast channel can't reply back but they can channel can't reply back but they can channel can't reply back but they can reply with reactions right so you can reply with reactions right so you can reply with reactions right so you can post a voice note and then someone can post a voice note and then someone can post a voice note and then someone can put like ooh fire put like ooh fire put like ooh fire these are going to be according to the these are going to be according to the these are going to be according to the head of Instagram for your most head of Instagram for your most head of Instagram for your most passionate followers and then the passionate followers and then the passionate followers and then the recommendation from the head of recommendation from the head of recommendation from the head of Instagram is to name the channel in a Instagram is to name the channel in a Instagram is to name the channel in a way that makes it clear what they're way that makes it clear what they're way that makes it clear what they're going to get when they sign up it's an going to get when they sign up it's an going to get when they sign up it's an announ it's a means for like for announ it's a means for like for announ it's a means for like for broadcasting things it's like a digital broadcasting things it's like a digital broadcasting things it's like a digital announcement board right so this announcement board right so this announcement board right so this understandably could be very useful in understandably could be very useful in understandably could be very useful in youth ministry my recommendation would youth ministry my recommendation would youth ministry my recommendation would be don't make it purely announcements be don't make it purely announcements be don't make it purely announcements because if you do people are not going because if you do people are not going because if you do people are not going to pay attention and so then when you to pay attention and so then when you to pay attention and so then when you make an announcement nobody will see it make an announcement nobody will see it make an announcement nobody will see it okay this is the this is the Paradox of okay this is the this is the Paradox of okay this is the this is the Paradox of how you do announcements if all you do how you do announcements if all you do how you do announcements if all you do is make announcements nobody listens you is make announcements nobody listens you is make announcements nobody listens you have to balance the announcements with have to balance the announcements with have to balance the announcements with the content that is non-promotional so

the content that is non-promotional so the content that is non-promotional so if you had a church youth group if you had a church youth group if you had a church youth group broadcast channel maybe you call it broadcast channel maybe you call it broadcast channel maybe you call it amplify youth updates or maybe you just amplify youth updates or maybe you just amplify youth updates or maybe you just call it like you know thoughts from call it like you know thoughts from call it like you know thoughts from Pastor Tom whatever it might might be Pastor Tom whatever it might might be Pastor Tom whatever it might might be and maybe you first publish a photo or and maybe you first publish a photo or and maybe you first publish a photo or two from the disposable cameras there two from the disposable cameras there two from the disposable cameras there like oh we just got the disposable like oh we just got the disposable like oh we just got the disposable cameras back can't wait to show you more cameras back can't wait to show you more cameras back can't wait to show you more of these sneak peek exactly and then you of these sneak peek exactly and then you of these sneak peek exactly and then you get a couple and then the next one is get a couple and then the next one is get a couple and then the next one is like oh by the way remember this Friday like oh by the way remember this Friday like oh by the way remember this Friday we're doing laser tag right and so it's we're doing laser tag right and so it's we're doing laser tag right and so it's a place for not the entire youth group a place for not the entire youth group a place for not the entire youth group like the entire youth group is not going like the entire youth group is not going like the entire youth group is not going to sign up likely it's for the most to sign up likely it's for the most to sign up likely it's for the most passionate people but this can be a passionate people but this can be a passionate people but this can be a useful Channel that I think really useful Channel that I think really useful Channel that I think really aligns well with student Ministry I'm aligns well with student Ministry I'm aligns well with student Ministry I'm not lining up and saying every church not lining up and saying every church not lining up and saying every church needs a broadcast channel that's why we needs a broadcast channel that's why we needs a broadcast channel that's why we like don't talk about it a ton but I like don't talk about it a ton but I like don't talk about it a ton but I think for student Ministry specifically think for student Ministry specifically think for student Ministry specifically what we know about Instagram is that what we know about Instagram is that what we know about Instagram is that most of the activity is happening most of the activity is happening most of the activity is happening outside of the public feed it's outside of the public feed it's outside of the public feed it's happening in private chat and broadcast happening in private chat and broadcast happening in private chat and broadcast channels fall into that category I think channels fall into that category I think channels fall into that category I think it aligns well with what your student it aligns well with what your student it aligns well with what your student Ministry might want to do and the poll Ministry might want to do and the poll Ministry might want to do and the poll feature could be useful there to to feature could be useful there to to feature could be useful there to to serve as kind of like a Vibe check for serve as kind of like a Vibe check for serve as kind of like a Vibe check for decisions you need to make or or just decisions you need to make or or just decisions you need to make or or just kind of guiding the course of of yeah kind of guiding the course of of yeah kind of guiding the course of of yeah like what you're doing next next week or like what you're doing next next week or like what you're doing next next week or yeah just a Vibe check of of you've got yeah just a Vibe check of of you've got yeah just a Vibe check of of you've got your ideas but you want to kind of get your ideas but you want to kind of get your ideas but you want to kind of get the pulse of the group and so you can the pulse of the group and so you can the pulse of the group and so you can use the poll feature there we know that use the poll feature there we know that use the poll feature there we know that like polls are are very interactive and like polls are are very interactive and like polls are are very interactive and folks love to to engage with with polls folks love to to engage with with polls folks love to to engage with with polls on Instagram and so that could be a on Instagram and so that could be a on Instagram and so that could be a really useful tool in in the the youth really useful tool in in the the youth really useful tool in in the the youth leader um uh toolbox for you know their leader um uh toolbox for you know their leader um uh toolbox for you know their purposes a good a good uh good place to purposes a good a good uh good place to purposes a good a good uh good place to use that another way of bringing people

use that another way of bringing people use that another way of bringing people into like the ownership space uh I into like the ownership space uh I into like the ownership space uh I published in my broadcast channel I I published in my broadcast channel I I published in my broadcast channel I I have been experimenting on my carousels have been experimenting on my carousels have been experimenting on my carousels with like some less bulky cover text and with like some less bulky cover text and with like some less bulky cover text and so I put in the broadcast channel hey so I put in the broadcast channel hey so I put in the broadcast channel hey like do you like the thinner text better like do you like the thinner text better like do you like the thinner text better or like the bulkier text and I had or like the bulkier text and I had or like the bulkier text and I had people vote on it and then I was like people vote on it and then I was like people vote on it and then I was like okay cool we're going to like take it okay cool we're going to like take it okay cool we're going to like take it more in that direction or like yeah good more in that direction or like yeah good more in that direction or like yeah good to hear and that like allows everyone to to hear and that like allows everyone to to hear and that like allows everyone to feel like oh I contributed to that so feel like oh I contributed to that so feel like oh I contributed to that so for example maybe you get the Disposable for example maybe you get the Disposable for example maybe you get the Disposable film back and you have two photos and film back and you have two photos and film back and you have two photos and you're like hey we just got some of the you're like hey we just got some of the you're like hey we just got some of the Disposable cam photos back they look Disposable cam photos back they look Disposable cam photos back they look great I'm not sure which one to publish great I'm not sure which one to publish great I'm not sure which one to publish first which one do you like better A or first which one do you like better A or first which one do you like better A or B and then everyone gets to vote and B and then everyone gets to vote and B and then everyone gets to vote and then maybe a person who like isn't then maybe a person who like isn't then maybe a person who like isn't comfortable on camera or like isn't the comfortable on camera or like isn't the comfortable on camera or like isn't the type of person to like grab the camera type of person to like grab the camera type of person to like grab the camera and shoot like even they get to feel and shoot like even they get to feel and shoot like even they get to feel like they're contributing to this like like they're contributing to this like like they're contributing to this like creative epicenter which is the church's creative epicenter which is the church's creative epicenter which is the church's student-driven social accounts we got student-driven social accounts we got student-driven social accounts we got two more post ideas number four is live two more post ideas number four is live two more post ideas number four is live performance I was on a call with the performance I was on a call with the performance I was on a call with the church this past week this is a church church this past week this is a church church this past week this is a church that we work with at Social sermons.com that we work with at Social sermons.com that we work with at Social sermons.com and so we were doing kind of like a and so we were doing kind of like a and so we were doing kind of like a 90-day review um on okay here's how the 90-day review um on okay here's how the 90-day review um on okay here's how the last 90 days went and it was interesting last 90 days went and it was interesting last 90 days went and it was interesting looking at their top performing posts looking at their top performing posts looking at their top performing posts because the just a couple of interesting because the just a couple of interesting because the just a couple of interesting takeaways from this church that are not takeaways from this church that are not takeaways from this church that are not even like unique to youth ministry but even like unique to youth ministry but even like unique to youth ministry but this church had a 5:1 engagement ratio this church had a 5:1 engagement ratio this church had a 5:1 engagement ratio on Facebook Facebook versus Instagram so on Facebook Facebook versus Instagram so on Facebook Facebook versus Instagram so their followers their existing audience their followers their existing audience their followers their existing audience were five times more engaged when it were five times more engaged when it were five times more engaged when it when it came to like interactions on when it came to like interactions on when it came to like interactions on Facebook compared Instagram but Facebook compared Instagram but Facebook compared Instagram but Instagram was Instagram was Instagram was outpacing volume and reach like by a outpacing volume and reach like by a outpacing volume and reach like by a time so what that means is Facebook was

time so what that means is Facebook was time so what that means is Facebook was the platform where they were reaching the platform where they were reaching the platform where they were reaching deep but they weren't reaching wide and deep but they weren't reaching wide and deep but they weren't reaching wide and then Instagram was the opposite and I then Instagram was the opposite and I then Instagram was the opposite and I was like ah what I said to this church was like ah what I said to this church was like ah what I said to this church was I was like this we're in a really was I was like this we're in a really was I was like this we're in a really good place because this is a holistic good place because this is a holistic good place because this is a holistic social media strategy and we can see it social media strategy and we can see it social media strategy and we can see it in the numbers and we can see it almost in the numbers and we can see it almost in the numbers and we can see it almost like platform by platform which was cool like platform by platform which was cool like platform by platform which was cool um in this church they even kind of um in this church they even kind of um in this church they even kind of described themselves like yeah like described themselves like yeah like described themselves like yeah like we're kind of like an older kind of like we're kind of like an older kind of like we're kind of like an older kind of like church um a little more buttoned up church um a little more buttoned up church um a little more buttoned up business person type in in a metro area business person type in in a metro area business person type in in a metro area and so it made sense that they had this and so it made sense that they had this and so it made sense that they had this established Facebook presence that was established Facebook presence that was established Facebook presence that was engaged and they were reaching deep engaged and they were reaching deep engaged and they were reaching deep there and then what we did was we there and then what we did was we there and then what we did was we complemented it with Instagram and now complemented it with Instagram and now complemented it with Instagram and now we were reaching new younger audiences we were reaching new younger audiences we were reaching new younger audiences there that weren't quite as engaged there that weren't quite as engaged there that weren't quite as engaged because that's what happens when you because that's what happens when you because that's what happens when you reach like 10 times more people yeah reach like 10 times more people yeah reach like 10 times more people yeah very interesting what was also very interesting what was also very interesting what was also interesting was their top performing interesting was their top performing interesting was their top performing post of the previous 90 days eight of post of the previous 90 days eight of post of the previous 90 days eight of the top 10 were sermon reels but the the top 10 were sermon reels but the the top 10 were sermon reels but the number one post was a live performance number one post was a live performance number one post was a live performance from their Christmas service and I said from their Christmas service and I said from their Christmas service and I said this doesn't surprise me at all because this doesn't surprise me at all because this doesn't surprise me at all because we've seen over the last year these live we've seen over the last year these live we've seen over the last year these live performances uh performing very well on performances uh performing very well on performances uh performing very well on social because again they're not staged social because again they're not staged social because again they're not staged they're not scripted and it's like oh I they're not scripted and it's like oh I they're not scripted and it's like oh I am watching a live event that was four am watching a live event that was four am watching a live event that was four people and I think youth min Ministry people and I think youth min Ministry people and I think youth min Ministry really works well with this type of post really works well with this type of post really works well with this type of post where it could be like just a student where it could be like just a student where it could be like just a student leading in prayer or it could be like a leading in prayer or it could be like a leading in prayer or it could be like a you know a really soft worship moment you know a really soft worship moment you know a really soft worship moment where okay maybe you don't have perfect where okay maybe you don't have perfect where okay maybe you don't have perfect sound but it's a soft enough worship sound but it's a soft enough worship sound but it's a soft enough worship moment so the camera can catch it and it moment so the camera can catch it and it moment so the camera can catch it and it isn't like you know all blown out you isn't like you know all blown out you isn't like you know all blown out you know or anything that you pair with kind

know or anything that you pair with kind know or anything that you pair with kind of this like mic up a kid idea you could of this like mic up a kid idea you could of this like mic up a kid idea you could do that in the performance type of um do that in the performance type of um do that in the performance type of um Arena final interesting takeaway from Arena final interesting takeaway from Arena final interesting takeaway from this church that top performing post this church that top performing post this church that top performing post from the like Christmas performance and from the like Christmas performance and from the like Christmas performance and they I think I think they published they I think I think they published they I think I think they published three reels from Christmas performances three reels from Christmas performances three reels from Christmas performances that did quite well um they did not have that did quite well um they did not have that did quite well um they did not have very many shares on these posts if you very many shares on these posts if you very many shares on these posts if you looked at the sermon reels they had like looked at the sermon reels they had like looked at the sermon reels they had like way more shares to the point where there way more shares to the point where there way more shares to the point where there was a sermon reel that had seven times was a sermon reel that had seven times was a sermon reel that had seven times fewer likes than that live performance fewer likes than that live performance fewer likes than that live performance Christmas like worship Post Yeah seven Christmas like worship Post Yeah seven Christmas like worship Post Yeah seven times fewer likes and it still had more times fewer likes and it still had more times fewer likes and it still had more shares than the Christmas performance shares than the Christmas performance shares than the Christmas performance yeah and again speaking to like just a yeah and again speaking to like just a yeah and again speaking to like just a holistic approach holistic approach holistic approach you want content that's being shared you want content that's being shared you want content that's being shared we've talked about evangelism in the we've talked about evangelism in the we've talked about evangelism in the context of student Ministry why are context of student Ministry why are context of student Ministry why are people sharing a sermon real that begins people sharing a sermon real that begins people sharing a sermon real that begins with like the hook this is what the with like the hook this is what the with like the hook this is what the Bible is about because they're like Bible is about because they're like Bible is about because they're like finally a church that is like describing finally a church that is like describing finally a church that is like describing my faith in a way that resonates I'm my faith in a way that resonates I'm my faith in a way that resonates I'm going to share this with like my going to share this with like my going to share this with like my daughter who is hurt by church or I'm daughter who is hurt by church or I'm daughter who is hurt by church or I'm going to share this with someone who I'm going to share this with someone who I'm going to share this with someone who I'm always inviting to church but they're always inviting to church but they're always inviting to church but they're like I don't really get it that's not like I don't really get it that's not like I don't really get it that's not something you're going to do when you something you're going to do when you something you're going to do when you see like a really great worship clip see like a really great worship clip see like a really great worship clip yeah but the existing Christians will yeah but the existing Christians will yeah but the existing Christians will like that clip yes and so just the like that clip yes and so just the like that clip yes and so just the holistic anyway just some interesting holistic anyway just some interesting holistic anyway just some interesting takeaways from that conversation with takeaways from that conversation with takeaways from that conversation with the church well and what these what this the church well and what these what this the church well and what these what this type of content is is we've used the type of content is is we've used the type of content is is we've used the word a few times on on this episode word a few times on on this episode word a few times on on this episode itself like it's it's authentic it's itself like it's it's authentic it's itself like it's it's authentic it's it's not contrived it's in in a lot of it's not contrived it's in in a lot of it's not contrived it's in in a lot of senses like spontaneous and that's the

senses like spontaneous and that's the senses like spontaneous and that's the kind of content that almost catches you kind of content that almost catches you kind of content that almost catches you off guard when you're scrolling when off guard when you're scrolling when off guard when you're scrolling when you're scrolling on on these platforms you're scrolling on on these platforms you're scrolling on on these platforms they are just they're so saturated with they are just they're so saturated with they are just they're so saturated with advertisements and folks trying to get advertisements and folks trying to get advertisements and folks trying to get you to do something that when you scroll you to do something that when you scroll you to do something that when you scroll I think subconsciously we're all like a I think subconsciously we're all like a I think subconsciously we're all like a little bit on edge or on guard of like little bit on edge or on guard of like little bit on edge or on guard of like like can I trust what's going on here like can I trust what's going on here like can I trust what's going on here and you see a live moment like that and you see a live moment like that and you see a live moment like that whether it's from a Christmas thing or whether it's from a Christmas thing or whether it's from a Christmas thing or or you mentioned you know a student in or you mentioned you know a student in or you mentioned you know a student in prayer or or a worship moment it's like prayer or or a worship moment it's like prayer or or a worship moment it's like there's nothing to baptisms baptisms there's nothing to baptisms baptisms there's nothing to baptisms baptisms right perfect it's like yeah this right perfect it's like yeah this right perfect it's like yeah this happened in in a real place at a real happened in in a real place at a real happened in in a real place at a real time and these people are just they're time and these people are just they're time and these people are just they're not putting on for the camera this is not putting on for the camera this is not putting on for the camera this is just like I'm almost like a fly on the just like I'm almost like a fly on the just like I'm almost like a fly on the wall and so that type of content is just wall and so that type of content is just wall and so that type of content is just so easy to connect with there's a human so easy to connect with there's a human so easy to connect with there's a human element to it that is often times element to it that is often times element to it that is often times lacking in other types of content you lacking in other types of content you lacking in other types of content you know when I Was preparing the pro-church know when I Was preparing the pro-church know when I Was preparing the pro-church certified landing page we had a lot of certified landing page we had a lot of certified landing page we had a lot of like creative that had to go into it and like creative that had to go into it and like creative that had to go into it and so what happened was I was like going so what happened was I was like going so what happened was I was like going through the archives of the footage that through the archives of the footage that through the archives of the footage that we've shot and the videos that we've we've shot and the videos that we've we've shot and the videos that we've made and I had to go back like you know made and I had to go back like you know made and I had to go back like you know a bunch of years just to make sure like a bunch of years just to make sure like a bunch of years just to make sure like okay I want an example for this in like okay I want an example for this in like okay I want an example for this in like the module I was like I need something the module I was like I need something the module I was like I need something that we shot like s years ago and it was that we shot like s years ago and it was that we shot like s years ago and it was amazing having like this catalog because amazing having like this catalog because amazing having like this catalog because like there's some stuff where we just like there's some stuff where we just like there's some stuff where we just look like little babies like we're only look like little babies like we're only look like little babies like we're only like 30 in our mid-30s now but like we like 30 in our mid-30s now but like we like 30 in our mid-30s now but like we were in our early 20s and it's like just were in our early 20s and it's like just were in our early 20s and it's like just like we look so young and I'm just like we look so young and I'm just like we look so young and I'm just thinking about that and how the parallel thinking about that and how the parallel thinking about that and how the parallel with social media the photos that like I with social media the photos that like I with social media the photos that like I most treasure are like the photos that most treasure are like the photos that most treasure are like the photos that we all took with our phones at youth we all took with our phones at youth we all took with our phones at youth events that became Facebook albums like events that became Facebook albums like events that became Facebook albums like in the you know in

in the you know in in the you know in 20 2005 I was going to say 2015 I was 20 2005 I was going to say 2015 I was 20 2005 I was going to say 2015 I was like no no you were 25 like about 2005 like no no you were 25 like about 2005 like no no you were 25 like about 2005 yeah similarly when you create a video yeah similarly when you create a video yeah similarly when you create a video of just like a 18c clip from a baptism of just like a 18c clip from a baptism of just like a 18c clip from a baptism or a 30 second clip of a prayer or a or a 30 second clip of a prayer or a or a 30 second clip of a prayer or a 10-second clip of like a worship moment 10-second clip of like a worship moment 10-second clip of like a worship moment and you just publish that like it also and you just publish that like it also and you just publish that like it also now becomes like the record of Truth for now becomes like the record of Truth for now becomes like the record of Truth for the teenage years for that generation at the teenage years for that generation at the teenage years for that generation at your youth group like I it's hard to your youth group like I it's hard to your youth group like I it's hard to overstate how powerful that is during overstate how powerful that is during overstate how powerful that is during your formative years to have a record of your formative years to have a record of your formative years to have a record of it that's something that like previous it that's something that like previous it that's something that like previous generations didn't really have that's generations didn't really have that's generations didn't really have that's what like that's why yearbooks were such what like that's why yearbooks were such what like that's why yearbooks were such a big thing so like this is the record a big thing so like this is the record a big thing so like this is the record of truth of like our experience in high of truth of like our experience in high of truth of like our experience in high school and we can do that we can do so school and we can do that we can do so school and we can do that we can do so much more with it on social almost as a much more with it on social almost as a much more with it on social almost as a way of like this is the Journal of way of like this is the Journal of way of like this is the Journal of amplify youth over the years uh final amplify youth over the years uh final amplify youth over the years uh final specific example that we have for you specific example that we have for you specific example that we have for you Bible trivia I think crave generation Bible trivia I think crave generation Bible trivia I think crave generation does this really well um think of like does this really well um think of like does this really well um think of like the typical man on the street interview the typical man on the street interview the typical man on the street interview where there's the one person with the where there's the one person with the where there's the one person with the mic and they're asking questions and the mic and they're asking questions and the mic and they're asking questions and the other person is not knowing what they other person is not knowing what they other person is not knowing what they might ask this is just a great way of might ask this is just a great way of might ask this is just a great way of creating content it's a great way of creating content it's a great way of creating content it's a great way of engaging people like in in leadership engaging people like in in leadership engaging people like in in leadership like hey come up with the questions and like hey come up with the questions and like hey come up with the questions and then you film it and then you you ask then you film it and then you you ask then you film it and then you you ask people and it also is a great way of people and it also is a great way of people and it also is a great way of like helping the people in your youth like helping the people in your youth like helping the people in your youth understand the Bible a little bit more understand the Bible a little bit more understand the Bible a little bit more yeah win-win win we've talked about this yeah win-win win we've talked about this yeah win-win win we've talked about this post type for for a long time but the post type for for a long time but the post type for for a long time but the new version is like with the little tiny new version is like with the little tiny new version is like with the little tiny mic and you're asking someone and you're mic and you're asking someone and you're mic and you're asking someone and you're being filmed like native to Vertical being filmed like native to Vertical being filmed like native to Vertical video in the moment yeah it's just like video in the moment yeah it's just like video in the moment yeah it's just like it's a post archetype that works and

it's a post archetype that works and it's a post archetype that works and empowering your students to do it and empowering your students to do it and empowering your students to do it and their expression of it is probably going their expression of it is probably going their expression of it is probably going to look like this person on the street to look like this person on the street to look like this person on the street with a tiny mic and that's great because with a tiny mic and that's great because with a tiny mic and that's great because it's going to resonate with that it's going to resonate with that it's going to resonate with that audience Bible trivia stays audience Bible trivia stays audience Bible trivia stays check out those two youth groups that we check out those two youth groups that we check out those two youth groups that we mentioned crave generation we are mentioned crave generation we are mentioned crave generation we are amplify youth we are the pro Church tool amplify youth we are the pro Church tool amplify youth we are the pro Church tool show and we will be back to talk to you show and we will be back to talk to you show and we will be back to talk to you next Wednesday thank you for your time next Wednesday thank you for your time next Wednesday thank you for your time attention and attention and attention and Trust if you're not having 1,000 Cal Trust if you're not having 1,000 Cal Trust if you're not having 1,000 Cal snack though it's not really a snack snack though it's not really a snack snack though it's not really a snack what is it it's it's a tease it's a what is it it's it's a tease it's a what is it it's it's a tease it's a taste yeah that's the thing what is it taste yeah that's the thing what is it taste yeah that's the thing what is it about that it's like if I have a about that it's like if I have a about that it's like if I have a blizzard I could have a mini 300 Cal I blizzard I could have a mini 300 Cal I blizzard I could have a mini 300 Cal I could have a medium 600 Cal neither is could have a medium 600 Cal neither is could have a medium 600 Cal neither is sufficient I need then like 600 more sufficient I need then like 600 more sufficient I need then like 600 more cows oh I've had 1 12200 cows I have cows oh I've had 1 12200 cows I have cows oh I've had 1 12200 cows I have satisfied my craving which is an satisfied my craving which is an satisfied my craving which is an improvement cuz I used to put away you improvement cuz I used to put away you improvement cuz I used to put away you know 3,500 cows that's crazy yeah so I know 3,500 cows that's crazy yeah so I know 3,500 cows that's crazy yeah so I think I'm getting better