The Rulebook For Church Communications [Building Block #2]

Our churches are drowning in Our churches are drowning in communication. We think that the more we communication. We think that the more we communication. We think that the more we say from stage, the more people will say from stage, the more people will say from stage, the more people will listen. listen. listen. >> But volume is not a strategy and I am >> But volume is not a strategy and I am >> But volume is not a strategy and I am confident when I say this that your confident when I say this that your confident when I say this that your [music] church does not need to be [music] church does not need to be [music] church does not need to be saying anymore. You need policy to saying anymore. You need policy to saying anymore. You need policy to determine what you should be saying in determine what you should be saying in determine what you should be saying in the first place. So that's what we have the first place. So that's what we have the first place. So that's what we have for you today. A rulebook for church for you today. A rulebook for church for you today. A rulebook for church communications and policy that you can communications and policy that you can communications and policy that you can install. So, please steal what we're install. So, please steal what we're install. So, please steal what we're about to give you to get back your time, about to give you to get back your time, about to give you to get back your time, your energy, your sanity, but most your energy, your sanity, but most your energy, your sanity, but most importantly, so that you can start importantly, so that you can start importantly, so that you can start landing the things you want your landing the things you want your landing the things you want your congregation to most hear and act on. congregation to most hear and act on. congregation to most hear and act on. [music] [music] [music] >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as always by my co-host. We call him Pastor always by my co-host. We call him Pastor always by my co-host. We call him Pastor Policy. It's Alexander Mills. Policy. It's Alexander Mills. Policy. It's Alexander Mills. >> Hello. Hello. So this is episode two in >> Hello. Hello. So this is episode two in >> Hello. Hello. So this is episode two in a series of seven where we are unpacking a series of seven where we are unpacking a series of seven where we are unpacking diving into choose your church language diving into choose your church language diving into choose your church language of choice. The seven building blocks of of choice. The seven building blocks of of choice. The seven building blocks of church communication. Seven steps that church communication. Seven steps that church communication. Seven steps that eliminate the chaos, the politics and eliminate the chaos, the politics and eliminate the chaos, the politics and the guesswork in any church. We did last the guesswork in any church. We did last the guesswork in any church. We did last week building block number one and we week building block number one and we week building block number one and we are briefly going to go over all seven are briefly going to go over all seven are briefly going to go over all seven building blocks again to orient you to building blocks again to orient you to building blocks again to orient you to the seven number one. And this is last the seven number one. And this is last the seven number one. And this is last week's episode dedicated to this. So go week's episode dedicated to this. So go week's episode dedicated to this. So go back and listen to that. Get the deep back and listen to that. Get the deep back and listen to that. Get the deep dive. We're putting all of these dive. We're putting all of these dive. We're putting all of these episodes into a playlist as we explore episodes into a playlist as we explore episodes into a playlist as we explore all seven building blocks this summer.

all seven building blocks this summer. all seven building blocks this summer. Building block number one, assign levels Building block number one, assign levels Building block number one, assign levels to every ministry. Number two, publish to every ministry. Number two, publish to every ministry. Number two, publish policy. That's today. policy. That's today. policy. That's today. >> Number three, give each ministry a home. >> Number three, give each ministry a home. >> Number three, give each ministry a home. Number four, supply promotions Number four, supply promotions Number four, supply promotions playbooks. Number five, create the playbooks. Number five, create the playbooks. Number five, create the weekly bulletin. Number six, commit to weekly bulletin. Number six, commit to weekly bulletin. Number six, commit to the church announcements formula. And the church announcements formula. And the church announcements formula. And number seven, launch the central hub. number seven, launch the central hub. number seven, launch the central hub. So, publish policy is what we're focused So, publish policy is what we're focused So, publish policy is what we're focused on today. If you want to do a speedrun on today. If you want to do a speedrun on today. If you want to do a speedrun through all seven of these, go to the through all seven of these, go to the through all seven of these, go to the Brady Sheerer YouTube channel. You will Brady Sheerer YouTube channel. You will Brady Sheerer YouTube channel. You will find the church communications master find the church communications master find the church communications master class. It is 30 minutes and it goes class. It is 30 minutes and it goes class. It is 30 minutes and it goes through in incredibly dense and rapid through in incredibly dense and rapid through in incredibly dense and rapid fashion all seven of these building fashion all seven of these building fashion all seven of these building blocks. These podcasts are meant to blocks. These podcasts are meant to blocks. These podcasts are meant to diving deep into each block and using diving deep into each block and using diving deep into each block and using real church examples throughout to real church examples throughout to real church examples throughout to illustrate what best practices look like illustrate what best practices look like illustrate what best practices look like and illustrate what not so best and illustrate what not so best and illustrate what not so best practices look like. We will reiterate practices look like. We will reiterate practices look like. We will reiterate at the top of the show as we did last at the top of the show as we did last at the top of the show as we did last week. week. week. >> Virtually no >> Virtually no >> Virtually no church has a solution for this. church has a solution for this. church has a solution for this. >> Churches run their communications either >> Churches run their communications either >> Churches run their communications either on a system or chaos. the system.

on a system or chaos. the system. on a system or chaos. the system. It does not exist in very many churches. It does not exist in very many churches. It does not exist in very many churches. That is the reason why we are doing That is the reason why we are doing That is the reason why we are doing these episodes. Churches try really hard these episodes. Churches try really hard these episodes. Churches try really hard to get people to know about their to get people to know about their to get people to know about their ministries and to get involved in their ministries and to get involved in their ministries and to get involved in their ministries. Churches have awesome ministries. Churches have awesome ministries. Churches have awesome ministries. ministries. ministries. If we can just communicate better, we If we can just communicate better, we If we can just communicate better, we can get more people plugged into those can get more people plugged into those can get more people plugged into those things. We can see more passive things. We can see more passive things. We can see more passive spectators become active participants. spectators become active participants. spectators become active participants. That's why this is so critical. That's why this is so critical. That's why this is so critical. Communications is not a department in Communications is not a department in Communications is not a department in your church. It is the thing that every your church. It is the thing that every your church. It is the thing that every department runs on. If you want to get department runs on. If you want to get department runs on. If you want to get ahead of this, we've been doing this ahead of this, we've been doing this ahead of this, we've been doing this throughout this series. Go to church.com throughout this series. Go to church.com throughout this series. Go to church.com and we will give you your church chaos and we will give you your church chaos and we will give you your church chaos score. It takes about 3 minutes. All you score. It takes about 3 minutes. All you score. It takes about 3 minutes. All you have to do is let us know your website have to do is let us know your website have to do is let us know your website and then provide us with three and then provide us with three and then provide us with three >> full services. Links to your YouTube are >> full services. Links to your YouTube are >> full services. Links to your YouTube are great. great. great. >> That's fine. >> That's fine. >> That's fine. >> Links to Box Cast now work. >> Links to Box Cast now work. >> Links to Box Cast now work. >> Okay. >> Okay. >> Okay. >> If you don't have either of those >> If you don't have either of those >> If you don't have either of those things, you're Alex's church. You don't things, you're Alex's church. You don't things, you're Alex's church. You don't live stream. Just record the audio from live stream. Just record the audio from live stream. Just record the audio from your soundboard for 3 weeks and then your soundboard for 3 weeks and then your soundboard for 3 weeks and then send it to us. send it to us. send it to us. >> You know, maybe I'll do that for you one >> You know, maybe I'll do that for you one >> You know, maybe I'll do that for you one of these weeks. of these weeks. of these weeks. >> There you go. Yeah, >> There you go. Yeah, >> There you go. Yeah, >> we will send you then your full report >> we will send you then your full report >> we will send you then your full report personalized. Your audit assessment will personalized. Your audit assessment will personalized. Your audit assessment will be completed by a person on our team. It be completed by a person on our team. It be completed by a person on our team. It is not generic AI slop. It will have is not generic AI slop. It will have is not generic AI slop. It will have real observations from every single real observations from every single real observations from every single thing that we have seen in your services thing that we have seen in your services thing that we have seen in your services and we will give you a score from zero and we will give you a score from zero and we will give you a score from zero to 100.

to 100. to 100. >> The higher the score, the greater the >> The higher the score, the greater the >> The higher the score, the greater the chaos. The lower the score, the less the chaos. The lower the score, the less the chaos. The lower the score, the less the chaos, the healthier the ministry. when chaos, the healthier the ministry. when chaos, the healthier the ministry. when you mentioned it, this problem, this you mentioned it, this problem, this you mentioned it, this problem, this chaos affects every church of every chaos affects every church of every chaos affects every church of every shape, of every size. And we can shape, of every size. And we can shape, of every size. And we can actually see this through all the audits actually see this through all the audits actually see this through all the audits that we've done. We can visualize the that we've done. We can visualize the that we've done. We can visualize the audits kind of on a a bar graph. And audits kind of on a a bar graph. And audits kind of on a a bar graph. And we've got four quadrants, right? Low we've got four quadrants, right? Low we've got four quadrants, right? Low chaos, medium, and and or mild, and uh chaos, medium, and and or mild, and uh chaos, medium, and and or mild, and uh like buffalo wing flavors. And we've like buffalo wing flavors. And we've like buffalo wing flavors. And we've never had one in the green yet. They've never had one in the green yet. They've never had one in the green yet. They've all had a rather high level of chaos. all had a rather high level of chaos. all had a rather high level of chaos. And so the And so the And so the >> Ooh, the first technically it's the >> Ooh, the first technically it's the >> Ooh, the first technically it's the blue. blue. blue. >> Okay. The blue, right? So, the first >> Okay. The blue, right? So, the first >> Okay. The blue, right? So, the first church in the blue, we will definitely church in the blue, we will definitely church in the blue, we will definitely >> we'll have to shout them out or >> we'll have to shout them out or >> we'll have to shout them out or something because so far every church something because so far every church something because so far every church that's gone through the uh the audit has that's gone through the uh the audit has that's gone through the uh the audit has shown you know moderate levels of chaos shown you know moderate levels of chaos shown you know moderate levels of chaos at least uh and in some cases rather at least uh and in some cases rather at least uh and in some cases rather high levels. high levels. high levels. >> Four quadrants. There's low, medium, uh >> Four quadrants. There's low, medium, uh >> Four quadrants. There's low, medium, uh moderate, moderate, moderate, >> high and critical. Okay. Yes. And we did >> high and critical. Okay. Yes. And we did >> high and critical. Okay. Yes. And we did have two churches in the blue and the have two churches in the blue and the have two churches in the blue and the reason was because they sent in sermons, reason was because they sent in sermons, reason was because they sent in sermons, right? It wasn't the whole service. Then right? It wasn't the whole service. Then right? It wasn't the whole service. Then they attached their whole service. It's they attached their whole service. It's they attached their whole service. It's like, oh, like, oh, like, oh, >> yes, they did resubmit and then it was a >> yes, they did resubmit and then it was a >> yes, they did resubmit and then it was a very different number. And that's very different number. And that's very different number. And that's important. We don't want your sermons.

important. We don't want your sermons. important. We don't want your sermons. We want them, but we want them alongside We want them, but we want them alongside We want them, but we want them alongside [clears throat] every single thing that [clears throat] every single thing that [clears throat] every single thing that is said from stage. is said from stage. is said from stage. >> Yeah. Communication begins the moment >> Yeah. Communication begins the moment >> Yeah. Communication begins the moment you open to the moment you close. you open to the moment you close. you open to the moment you close. >> And very few churches are doing their >> And very few churches are doing their >> And very few churches are doing their announcements, doing their promotions, announcements, doing their promotions, announcements, doing their promotions, trying to get you involved in things trying to get you involved in things trying to get you involved in things outside of the sermon. It does happen outside of the sermon. It does happen outside of the sermon. It does happen within the sermon, but usually not there within the sermon, but usually not there within the sermon, but usually not there exclusively. So, building block one, exclusively. So, building block one, exclusively. So, building block one, assigning levels to every ministry. A assigning levels to every ministry. A assigning levels to every ministry. A level one, a level two, a level three, level one, a level two, a level three, level one, a level two, a level three, or a level four. This step is dedicated or a level four. This step is dedicated or a level four. This step is dedicated to formally classifying every ministry to formally classifying every ministry to formally classifying every ministry department and event into a level so department and event into a level so department and event into a level so that not everything is treated as that not everything is treated as that not everything is treated as equally urgent or equally visible. Why equally urgent or equally visible. Why equally urgent or equally visible. Why do churches have 7 8 9 10 11 do churches have 7 8 9 10 11 do churches have 7 8 9 10 11 announcements on a Sunday? Because announcements on a Sunday? Because announcements on a Sunday? Because they're like everything matters the same they're like everything matters the same they're like everything matters the same and so everything should get a 30 and so everything should get a 30 and so everything should get a 30 secondond announcement. secondond announcement. secondond announcement. >> That's one of the biggest ways that you >> That's one of the biggest ways that you >> That's one of the biggest ways that you can eliminate attention in your church. can eliminate attention in your church. can eliminate attention in your church. And now nothing is getting paid And now nothing is getting paid And now nothing is getting paid attention to. You classify events into attention to. You classify events into attention to. You classify events into levels and now you have a level of levels and now you have a level of levels and now you have a level of hierarchy. hierarchy. hierarchy. And this is done when every ministry and And this is done when every ministry and And this is done when every ministry and recurring event not only has that level, recurring event not only has that level, recurring event not only has that level, but people are referring to those levels but people are referring to those levels but people are referring to those levels in church. So you're like, "Oh, we got in church. So you're like, "Oh, we got in church. So you're like, "Oh, we got to talk about this. We got to get more to talk about this. We got to get more to talk about this. We got to get more people involved in that." What level?

people involved in that." What level? people involved in that." What level? Oh, that's a level four. Okay, great. Oh, that's a level four. Okay, great. Oh, that's a level four. Okay, great. So, here's the promotional playbook for So, here's the promotional playbook for So, here's the promotional playbook for that. That's building block four. We'll that. That's building block four. We'll that. That's building block four. We'll get to that today. Building block two. get to that today. Building block two. get to that today. Building block two. >> And they build on one another, >> And they build on one another, >> And they build on one another, >> right? You have to install them in >> right? You have to install them in >> right? You have to install them in sequence. sequence. sequence. >> Yes. So now once you have your >> Yes. So now once you have your >> Yes. So now once you have your ministries categorized into the one of ministries categorized into the one of ministries categorized into the one of four levels now you can move on to four levels now you can move on to four levels now you can move on to publishing policy. So this step is publishing policy. So this step is publishing policy. So this step is installing shared language that governs installing shared language that governs installing shared language that governs how communication decisions are made so how communication decisions are made so how communication decisions are made so that informal personalitydriven policy that informal personalitydriven policy that informal personalitydriven policy does not take over. does not take over. does not take over. >> Every church has policy. It's either >> Every church has policy. It's either >> Every church has policy. It's either written down or it is informal. written down or it is informal. written down or it is informal. >> Informal policy is when the loudest >> Informal policy is when the loudest >> Informal policy is when the loudest person always gets their way because person always gets their way because person always gets their way because they are persuasive, right? Right? they are persuasive, right? Right? they are persuasive, right? Right? >> They have a good relationship with the >> They have a good relationship with the >> They have a good relationship with the title on the door title on the door title on the door >> or they have the title on the door. >> or they have the title on the door. >> or they have the title on the door. That's the policy, right? You might not That's the policy, right? You might not That's the policy, right? You might not have it written down. Pastor gets what have it written down. Pastor gets what have it written down. Pastor gets what he wants. [laughter] he wants. [laughter] he wants. [laughter] >> Yeah. >> Yeah. >> Yeah. >> Right. But that is the policy that >> Right. But that is the policy that >> Right. But that is the policy that exists. Why does this matter? exists. Why does this matter? exists. Why does this matter? >> Policy when it is formalized and >> Policy when it is formalized and >> Policy when it is formalized and codified and distributed to everybody. codified and distributed to everybody. codified and distributed to everybody. Eliminates personal tension by replacing Eliminates personal tension by replacing Eliminates personal tension by replacing opinions with principles. It also opinions with principles. It also opinions with principles. It also ensures consistency across ensures consistency across ensures consistency across announcements, social media, and announcements, social media, and announcements, social media, and promotions. You as the communications promotions. You as the communications promotions. You as the communications director or whoever is in charge of get director or whoever is in charge of get director or whoever is in charge of get deciding what gets an announcement on a deciding what gets an announcement on a deciding what gets an announcement on a stage each week is not deciding in a stage each week is not deciding in a stage each week is not deciding in a given week. Well, which way am I going given week. Well, which way am I going given week. Well, which way am I going to go this time? This person has been to go this time? This person has been to go this time? This person has been bugging me for three weeks. They want bugging me for three weeks. They want bugging me for three weeks. They want the stage announcement for the park the stage announcement for the park the stage announcement for the park cleanup. Okay, fine. I'll just give it cleanup. Okay, fine. I'll just give it cleanup. Okay, fine. I'll just give it to them. Which is a completely different to them. Which is a completely different to them. Which is a completely different reason for making a decision than you reason for making a decision than you reason for making a decision than you made the last few weeks.

made the last few weeks. made the last few weeks. >> There's no consistency. How are people >> There's no consistency. How are people >> There's no consistency. How are people supposed to know? Imagine if you supposed to know? Imagine if you supposed to know? Imagine if you preached a sermon like sometimes I preached a sermon like sometimes I preached a sermon like sometimes I preach four minutes, sometimes I preach preach four minutes, sometimes I preach preach four minutes, sometimes I preach 40. 40. 40. Rarely, but it does happen. I preach Rarely, but it does happen. I preach Rarely, but it does happen. I preach four hours. [laughter] You don't know four hours. [laughter] You don't know four hours. [laughter] You don't know what you're getting. what you're getting. what you're getting. So the policy to publish there are three So the policy to publish there are three So the policy to publish there are three specific items and this is going to be specific items and this is going to be specific items and this is going to be done when the policy language is done when the policy language is done when the policy language is referenced naturally in meetings referenced naturally in meetings referenced naturally in meetings >> just like hey this is a level four. >> just like hey this is a level four. >> just like hey this is a level four. >> So that'll take some time. >> So that'll take some time. >> So that'll take some time. >> Absolutely. All of these things take >> Absolutely. All of these things take >> Absolutely. All of these things take some time. And if you are needing help some time. And if you are needing help some time. And if you are needing help in this, we do free communications in this, we do free communications in this, we do free communications makeovers for churches where we will makeovers for churches where we will makeovers for churches where we will install all of these seven building install all of these seven building install all of these seven building blocks because it's one of those things blocks because it's one of those things blocks because it's one of those things where and we've done more than a where and we've done more than a where and we've done more than a thousand makeovers for churches at this thousand makeovers for churches at this thousand makeovers for churches at this point. And so we see the value in this. point. And so we see the value in this. point. And so we see the value in this. Churches like want to commit to Churches like want to commit to Churches like want to commit to something but the reality is they're something but the reality is they're something but the reality is they're busy already or they don't have a full busy already or they don't have a full busy already or they don't have a full grasp on like what the system is. And so grasp on like what the system is. And so grasp on like what the system is. And so we create this content and distribute it we create this content and distribute it we create this content and distribute it for free in the form of YouTube videos, for free in the form of YouTube videos, for free in the form of YouTube videos, in the form of the podcast to educate in the form of the podcast to educate in the form of the podcast to educate And we create the PDFs. For instance, And we create the PDFs. For instance, And we create the PDFs. For instance, the seven building block PDF. It's in the seven building block PDF. It's in the seven building block PDF. It's in the description. Go and download it.

the description. Go and download it. the description. Go and download it. >> Yeah. >> Yeah. >> Yeah. >> But then there's that other level. We're >> But then there's that other level. We're >> But then there's that other level. We're like, okay, if you just install this all like, okay, if you just install this all like, okay, if you just install this all for me, like I can run it, but can you for me, like I can run it, but can you for me, like I can run it, but can you just build it all for me? And we're just build it all for me? And we're just build it all for me? And we're like, yes, we will do that. Free like, yes, we will do that. Free like, yes, we will do that. Free communications makeover. It starts with communications makeover. It starts with communications makeover. It starts with getting that score, though, because we getting that score, though, because we getting that score, though, because we kind of need to know where are you right kind of need to know where are you right kind of need to know where are you right now? now? now? >> Yeah. >> Yeah. >> Yeah. >> church.com to get it all started. The >> church.com to get it all started. The >> church.com to get it all started. The first of the six policy items, awareness first of the six policy items, awareness first of the six policy items, awareness is not interest. Awareness is not is not interest. Awareness is not is not interest. Awareness is not interest. Getting people to know about interest. Getting people to know about interest. Getting people to know about an event is not the goal. The goal is to an event is not the goal. The goal is to an event is not the goal. The goal is to get someone to move toward action. get someone to move toward action. get someone to move toward action. >> So, every communication should drive a >> So, every communication should drive a >> So, every communication should drive a clear next step, not just passive clear next step, not just passive clear next step, not just passive awareness. So, let's get into some real awareness. So, let's get into some real awareness. So, let's get into some real church examples. This first church is church examples. This first church is church examples. This first church is 500 to a,000 people from Sanford, 500 to a,000 people from Sanford, 500 to a,000 people from Sanford, Florida. They scored a 51 on the church Florida. They scored a 51 on the church Florida. They scored a 51 on the church chaos score. and we are going to show chaos score. and we are going to show chaos score. and we are going to show you an example of what happens when the you an example of what happens when the you an example of what happens when the focus is on awareness and not on focus is on awareness and not on focus is on awareness and not on interest in a church announcement. interest in a church announcement. interest in a church announcement. >> You can go ahead and be seated. Well, >> You can go ahead and be seated. Well, >> You can go ahead and be seated. Well, good morning everyone. Man, it is so good morning everyone. Man, it is so good morning everyone. Man, it is so amazing just to be able to come together amazing just to be able to come together amazing just to be able to come together and worship as a church family. We're so and worship as a church family. We're so and worship as a church family. We're so glad that you are here this morning and glad that you are here this morning and glad that you are here this morning and there is something so powerful in being there is something so powerful in being there is something so powerful in being able to come together and worship able to come together and worship able to come together and worship together and pray together. So, I want together and pray together. So, I want together and pray together. So, I want to invite you back tonight to our core to invite you back tonight to our core to invite you back tonight to our core rally. It's going to be happening at rally. It's going to be happening at rally. It's going to be happening at 6:00 p.m. right here. And this is just 6:00 p.m. right here. And this is just 6:00 p.m. right here. And this is just going to be a time for us again to come going to be a time for us again to come going to be a time for us again to come together as a church family and pray and together as a church family and pray and together as a church family and pray and see what God is doing and in the life see what God is doing and in the life see what God is doing and in the life here at and it's going to be a great

here at and it's going to be a great here at and it's going to be a great evening. We're also going to have a evening. We're also going to have a evening. We're also going to have a business meeting at 5:00 right business meeting at 5:00 right business meeting at 5:00 right beforehand. So, we want to come you want beforehand. So, we want to come you want beforehand. So, we want to come you want you to come and just fill this room and you to come and just fill this room and you to come and just fill this room and just to see how God is going to use each just to see how God is going to use each just to see how God is going to use each and every one of you through your prayer and every one of you through your prayer and every one of you through your prayer and through your worship. It's going to and through your worship. It's going to and through your worship. It's going to be a great evening and also any day is a be a great evening and also any day is a be a great evening and also any day is a really great great day because Jesus is really great great day because Jesus is really great great day because Jesus is alive. But today we get to celebrate new alive. But today we get to celebrate new alive. But today we get to celebrate new life with baptism. So let's take a look. life with baptism. So let's take a look. life with baptism. So let's take a look. >> Okay, let's start with what I like about >> Okay, let's start with what I like about >> Okay, let's start with what I like about this announcement. First, it is brief. this announcement. First, it is brief. this announcement. First, it is brief. >> If you're going to do an >> If you're going to do an >> If you're going to do an informationheavy announcement, you want informationheavy announcement, you want informationheavy announcement, you want to get it done. You want to move on. to get it done. You want to move on. to get it done. You want to move on. This is roughly a minute. This woman This is roughly a minute. This woman This is roughly a minute. This woman speaks with confidence. She speaks with speaks with confidence. She speaks with speaks with confidence. She speaks with conviction and she speaks with she conviction and she speaks with she conviction and she speaks with she carries herself with uh just like a a I carries herself with uh just like a a I carries herself with uh just like a a I guess a confidence is the word like from guess a confidence is the word like from guess a confidence is the word like from stage. And stage. And stage. And >> she demands your attention in a good >> she demands your attention in a good >> she demands your attention in a good way. I also want to emphasize that way. I also want to emphasize that way. I also want to emphasize that virtually no church does this well. And virtually no church does this well. And virtually no church does this well. And so when we use these examples that so when we use these examples that so when we use these examples that churches have given us permission to churches have given us permission to churches have given us permission to share, we are not sharing them to shame share, we are not sharing them to shame share, we are not sharing them to shame anyone. We are not sharing them for the anyone. We are not sharing them for the anyone. We are not sharing them for the purpose of being like, see, you don't purpose of being like, see, you don't purpose of being like, see, you don't get it yet.

get it yet. get it yet. >> These aren't the worst examples we >> These aren't the worst examples we >> These aren't the worst examples we found. This is every example, right? found. This is every example, right? found. This is every example, right? >> Absolutely. I have given this >> Absolutely. I have given this >> Absolutely. I have given this announcement from stage. I have heard announcement from stage. I have heard announcement from stage. I have heard this announcement from stage 100,000 this announcement from stage 100,000 this announcement from stage 100,000 times. [laughter] And you think that's a times. [laughter] And you think that's a times. [laughter] And you think that's a lot. I guess I haven't heard it from lot. I guess I haven't heard it from lot. I guess I haven't heard it from stage, but the first product that we stage, but the first product that we stage, but the first product that we ever did at this company was called ever did at this company was called ever did at this company was called provide videoannouncements.com where provide videoannouncements.com where provide videoannouncements.com where churches would send in their churches would send in their churches would send in their announcements and I would memorize them announcements and I would memorize them announcements and I would memorize them and then read them against a green and then read them against a green and then read them against a green screen to a camera. I did this from 2012 screen to a camera. I did this from 2012 screen to a camera. I did this from 2012 to 2020. to 2020. to 2020. >> And so if you think who is this guy, >> And so if you think who is this guy, >> And so if you think who is this guy, [laughter] [laughter] [laughter] >> I have the I have the honor of having >> I have the I have the honor of having >> I have the I have the honor of having the authority in the strangest little the authority in the strangest little the authority in the strangest little niche you've ever heard of, and that is niche you've ever heard of, and that is niche you've ever heard of, and that is church announcements. Okay? And that's church announcements. Okay? And that's church announcements. Okay? And that's why I want to share my wisdom with the why I want to share my wisdom with the why I want to share my wisdom with the world because I promise you I have put world because I promise you I have put world because I promise you I have put in the reps more than maybe any other in the reps more than maybe any other in the reps more than maybe any other human. human. human. >> I a very strange thing. >> I a very strange thing. >> I a very strange thing. >> Very strange thing. >> Very strange thing. >> Very strange thing. >> So >> So >> So what could be improved about this what could be improved about this what could be improved about this announcement? The first thing is that I announcement? The first thing is that I announcement? The first thing is that I don't really know what this is don't really know what this is don't really know what this is >> which is ironic because the policy that >> which is ironic because the policy that >> which is ironic because the policy that we started with is awareness is not we started with is awareness is not we started with is awareness is not interest. And the reason I don't really interest. And the reason I don't really interest. And the reason I don't really know what this is is because it was know what this is is because it was know what this is is because it was informationheavy. I know about the informationheavy. I know about the informationheavy. I know about the times. I know that there's like a times. I know that there's like a times. I know that there's like a business meeting that starts before it.

business meeting that starts before it. business meeting that starts before it. And then the pitch for it was very And then the pitch for it was very And then the pitch for it was very vaguely sounding to me like church. It vaguely sounding to me like church. It vaguely sounding to me like church. It was a core rally, but it was like we're was a core rally, but it was like we're was a core rally, but it was like we're going to come and we're going to sing going to come and we're going to sing going to come and we're going to sing and we're going to hear God's word and and we're going to hear God's word and and we're going to hear God's word and we're going to like believe for more. we're going to like believe for more. we're going to like believe for more. And so to me, if I'm in a church And so to me, if I'm in a church And so to me, if I'm in a church service, I'm like, well, isn't that service, I'm like, well, isn't that service, I'm like, well, isn't that church? Like we're here now. What is church? Like we're here now. What is church? Like we're here now. What is different about this? And the reason different about this? And the reason different about this? And the reason this perspective is important is because this perspective is important is because this perspective is important is because >> I do not attend this church. So I'm >> I do not attend this church. So I'm >> I do not attend this church. So I'm giving like my best faith feeling and I giving like my best faith feeling and I giving like my best faith feeling and I have been in church my whole life like have been in church my whole life like have been in church my whole life like okay I understand what like Sunday night okay I understand what like Sunday night okay I understand what like Sunday night church right church right church right >> but the reality is is that in America >> but the reality is is that in America >> but the reality is is that in America the average person attends two out of the average person attends two out of the average person attends two out of every five Sundays and so we shouldn't every five Sundays and so we shouldn't every five Sundays and so we shouldn't just assume that everyone in our pews just assume that everyone in our pews just assume that everyone in our pews even if they're not new visitors has the even if they're not new visitors has the even if they're not new visitors has the full context and even lexicon about what full context and even lexicon about what full context and even lexicon about what we're talking about and so if you say we're talking about and so if you say we're talking about and so if you say core rally core rally core rally >> I can maybe fill in the blanks on a few >> I can maybe fill in the blanks on a few >> I can maybe fill in the blanks on a few things but I'm still not really certain things but I'm still not really certain things but I'm still not really certain what we're doing here. More importantly what we're doing here. More importantly what we're doing here. More importantly than even that is that I don't feel like than even that is that I don't feel like than even that is that I don't feel like there was a strong pitch to me on why there was a strong pitch to me on why there was a strong pitch to me on why this like matters to me and why this like matters to me and why this like matters to me and why missionally this matters to our church.

missionally this matters to our church. missionally this matters to our church. Building block six is commit to the Building block six is commit to the Building block six is commit to the church announcements formula. It is church announcements formula. It is church announcements formula. It is meant to exist to give you a framework meant to exist to give you a framework meant to exist to give you a framework for how to deliver these announcements. for how to deliver these announcements. for how to deliver these announcements. And we're going to be using in a few And we're going to be using in a few And we're going to be using in a few moments here some good examples to even moments here some good examples to even moments here some good examples to even in this episode give you ideas on how to in this episode give you ideas on how to in this episode give you ideas on how to frame this. frame this. frame this. >> But to me, this is the textbook example >> But to me, this is the textbook example >> But to me, this is the textbook example of a minute of stage time was spent with of a minute of stage time was spent with of a minute of stage time was spent with the goal of what? Getting more people to the goal of what? Getting more people to the goal of what? Getting more people to come to core rally. come to core rally. come to core rally. >> In my estimation, this announcement >> In my estimation, this announcement >> In my estimation, this announcement spent a minute of service time spent a minute of service time spent a minute of service time >> and did not achieve that because >> and did not achieve that because >> and did not achieve that because awareness is not interest. If anything, awareness is not interest. If anything, awareness is not interest. If anything, I am aware that an event of this name I am aware that an event of this name I am aware that an event of this name exists and it's happening tonight. But exists and it's happening tonight. But exists and it's happening tonight. But to me, this announcement did not push me to me, this announcement did not push me to me, this announcement did not push me forward to being an attender of it. forward to being an attender of it. forward to being an attender of it. >> And it's very likely that the people who >> And it's very likely that the people who >> And it's very likely that the people who were going to come anyways got what they were going to come anyways got what they were going to come anyways got what they needed out of that announcement, which needed out of that announcement, which needed out of that announcement, which is like, what time does it start? is like, what time does it start? is like, what time does it start? >> And they're going to be there no matter >> And they're going to be there no matter >> And they're going to be there no matter what. what. what. >> Exactly. They're going to find their way >> Exactly. They're going to find their way >> Exactly. They're going to find their way there. They they the business meeting, there. They they the business meeting, there. They they the business meeting, the annual business meeting is on their the annual business meeting is on their the annual business meeting is on their radar. And so like [laughter] they're radar. And so like [laughter] they're radar. And so like [laughter] they're wanting to be there. But this is wanting to be there. But this is wanting to be there. But this is honestly and I have a lot of um I have a honestly and I have a lot of um I have a honestly and I have a lot of um I have a lot of compassion for this because I lot of compassion for this because I lot of compassion for this because I fall into the same trap as well of this.

fall into the same trap as well of this. fall into the same trap as well of this. I I I don't know if she introduced I I I don't know if she introduced I I I don't know if she introduced herself so I'm not able to use her her herself so I'm not able to use her her herself so I'm not able to use her her name. I I I forget if she introduced name. I I I forget if she introduced name. I I I forget if she introduced herself or not but this woman who did herself or not but this woman who did herself or not but this woman who did this announcement, she obviously works this announcement, she obviously works this announcement, she obviously works at this church. She knows exactly what at this church. She knows exactly what at this church. She knows exactly what she knows everything about what's going she knows everything about what's going she knows everything about what's going on on this Sunday night from from what on on this Sunday night from from what on on this Sunday night from from what the order of service is, why it's going the order of service is, why it's going the order of service is, why it's going to be amazing. And sometimes when we do to be amazing. And sometimes when we do to be amazing. And sometimes when we do our stage announcements or when we do our stage announcements or when we do our stage announcements or when we do just communications in our church at just communications in our church at just communications in our church at all, especially about events, when we all, especially about events, when we all, especially about events, when we work at church, we're working on this work at church, we're working on this work at church, we're working on this stuff dayto-day, we just take for stuff dayto-day, we just take for stuff dayto-day, we just take for granted that everyone has the shared granted that everyone has the shared granted that everyone has the shared context that we do, that they understand context that we do, that they understand context that we do, that they understand what this Sunday evening service is what this Sunday evening service is what this Sunday evening service is going to look like. But the reality is going to look like. But the reality is going to look like. But the reality is many people don't. And so painting a many people don't. And so painting a many people don't. And so painting a picture of it, telling a story maybe picture of it, telling a story maybe picture of it, telling a story maybe from the last time you did it last month from the last time you did it last month from the last time you did it last month or, you know, you you alluded to the six or, you know, you you alluded to the six or, you know, you you alluded to the six building block, which is the church building block, which is the church building block, which is the church announcements formula, one story plus announcements formula, one story plus announcements formula, one story plus one next step. That's the type of one next step. That's the type of one next step. That's the type of announcement that really earns interest announcement that really earns interest announcement that really earns interest from the person who doesn't know what from the person who doesn't know what from the person who doesn't know what you're talking about. Um, and that's you're talking about. Um, and that's you're talking about. Um, and that's what would take an announcement like what would take an announcement like what would take an announcement like this from this kind of information dump this from this kind of information dump this from this kind of information dump to something that could be really to something that could be really to something that could be really successful on a broad scale for everyone successful on a broad scale for everyone successful on a broad scale for everyone in the room. Policy item one, awareness in the room. Policy item one, awareness in the room. Policy item one, awareness is not interest. When you're sketching is not interest. When you're sketching is not interest. When you're sketching your announcements, think to yourself, I your announcements, think to yourself, I your announcements, think to yourself, I don't want to drive awareness, I want to don't want to drive awareness, I want to don't want to drive awareness, I want to drive interest.

drive interest. drive interest. So, thinking about it this way, assume So, thinking about it this way, assume So, thinking about it this way, assume people would memorize every single thing people would memorize every single thing people would memorize every single thing you say. If you did just do an info dump you say. If you did just do an info dump you say. If you did just do an info dump on them, it's at 6 p.m. This is the on them, it's at 6 p.m. This is the on them, it's at 6 p.m. This is the name. This is the location. Would that, name. This is the location. Would that, name. This is the location. Would that, if they remembered it perfectly for the if they remembered it perfectly for the if they remembered it perfectly for the rest of their lives, still compel them rest of their lives, still compel them rest of their lives, still compel them to go? It it probably wouldn't. Not to to go? It it probably wouldn't. Not to to go? It it probably wouldn't. Not to mention, they're not going to remember mention, they're not going to remember mention, they're not going to remember those details anyway. So, this is the those details anyway. So, this is the those details anyway. So, this is the idea that you want to have in your mind. idea that you want to have in your mind. idea that you want to have in your mind. Awareness is not interest. I need to be Awareness is not interest. I need to be Awareness is not interest. I need to be driving interest in something. driving interest in something. driving interest in something. Awareness comes from information. Awareness comes from information. Awareness comes from information. Interest is going to come from Interest is going to come from Interest is going to come from inspiration. inspiration. inspiration. >> And if you get folks interested or >> And if you get folks interested or >> And if you get folks interested or inspired, they're going to find the inspired, they're going to find the inspired, they're going to find the information, right? They're going to go information, right? They're going to go information, right? They're going to go out of their way to find it. Yeah. Even out of their way to find it. Yeah. Even out of their way to find it. Yeah. Even if they don't remember that it starts at if they don't remember that it starts at if they don't remember that it starts at whatever time it was, 6 p.m., they'll whatever time it was, 6 p.m., they'll whatever time it was, 6 p.m., they'll figure out a way to be there because figure out a way to be there because figure out a way to be there because they want to be there. You've inspired they want to be there. You've inspired they want to be there. You've inspired them to be there. them to be there. them to be there. >> The great thing about this announcement >> The great thing about this announcement >> The great thing about this announcement is that it was a singular announcement is that it was a singular announcement is that it was a singular announcement dedicated to one thing. And what we will dedicated to one thing. And what we will dedicated to one thing. And what we will say positively about this is that the say positively about this is that the say positively about this is that the time given on stage to something is time given on stage to something is time given on stage to something is does speak volumes about its importance.

does speak volumes about its importance. does speak volumes about its importance. And if you have a singular announcement, And if you have a singular announcement, And if you have a singular announcement, even if it is infohheavy, if it's on its even if it is infohheavy, if it's on its even if it is infohheavy, if it's on its own, it's way more likely to be own, it's way more likely to be own, it's way more likely to be remembered because it wasn't stacked remembered because it wasn't stacked remembered because it wasn't stacked next to other ones. And this leads into next to other ones. And this leads into next to other ones. And this leads into policy item number two, which is Sunday policy item number two, which is Sunday policy item number two, which is Sunday is not your savior. A stage announcement is not your savior. A stage announcement is not your savior. A stage announcement will not magically solve low attendance will not magically solve low attendance will not magically solve low attendance or engagement. And the belief that or engagement. And the belief that or engagement. And the belief that Sunday morning can fix every ministry Sunday morning can fix every ministry Sunday morning can fix every ministry that you have going on will keep your that you have going on will keep your that you have going on will keep your church from building real solutions. church from building real solutions. church from building real solutions. This is the hardest habit to break This is the hardest habit to break This is the hardest habit to break because because because >> the pulpit for good reason is like >> the pulpit for good reason is like >> the pulpit for good reason is like that's where the sermon is delivered. that's where the sermon is delivered. that's where the sermon is delivered. >> If I could get an announcement on there, >> If I could get an announcement on there, >> If I could get an announcement on there, >> that's prime real estate, baby. >> that's prime real estate, baby. >> that's prime real estate, baby. >> Everyone is going to come to the thing >> Everyone is going to come to the thing >> Everyone is going to come to the thing that I want them to come to. Mhm. that I want them to come to. Mhm. that I want them to come to. Mhm. >> And because of this, what happens? We're >> And because of this, what happens? We're >> And because of this, what happens? We're going to use a church of again 500 to going to use a church of again 500 to going to use a church of again 500 to a,000 as the example here. This is a a,000 as the example here. This is a a,000 as the example here. This is a church in Toronto, Ontario. They scored church in Toronto, Ontario. They scored church in Toronto, Ontario. They scored a 69 on the church chaos score. a 69 on the church chaos score. a 69 on the church chaos score. >> Remember, higher the score, more chaotic >> Remember, higher the score, more chaotic >> Remember, higher the score, more chaotic it is. it is. it is. >> So, this is in the high chaos quadrant >> So, this is in the high chaos quadrant >> So, this is in the high chaos quadrant on the upper end. The previous church on the upper end. The previous church on the upper end. The previous church scored a 51. Also in the high chaos scored a 51. Also in the high chaos scored a 51. Also in the high chaos quadrant, but like the lowest possible quadrant, but like the lowest possible quadrant, but like the lowest possible number you could get there.

number you could get there. number you could get there. >> And that's probably why because like, >> And that's probably why because like, >> And that's probably why because like, hey, at least they only did like one hey, at least they only did like one hey, at least they only did like one announcement. Great. announcement. Great. announcement. Great. >> So, this church averages seven >> So, this church averages seven >> So, this church averages seven announcements per service. And we did announcements per service. And we did announcements per service. And we did then an audit on all of the audits. We then an audit on all of the audits. We then an audit on all of the audits. We audited the audits and we found that audited the audits and we found that audited the audits and we found that seven was like the average per service. seven was like the average per service. seven was like the average per service. Wow. Seven announcements per service. So Wow. Seven announcements per service. So Wow. Seven announcements per service. So what are you hearing? This church did what are you hearing? This church did what are you hearing? This church did first-time visitor, baptism prep course, first-time visitor, baptism prep course, first-time visitor, baptism prep course, membership Sunday, farewell party. They membership Sunday, farewell party. They membership Sunday, farewell party. They had a food drive, tithing and offering, had a food drive, tithing and offering, had a food drive, tithing and offering, prayer team, welcome bar. prayer team, welcome bar. prayer team, welcome bar. >> And you'll notice it's the same stuff >> And you'll notice it's the same stuff >> And you'll notice it's the same stuff that every church is announcing. Right. that every church is announcing. Right. that every church is announcing. Right. Right. Like that's not unique to this Right. Like that's not unique to this Right. Like that's not unique to this church. That's why the average is seven church. That's why the average is seven church. That's why the average is seven because almost every church is doing all because almost every church is doing all because almost every church is doing all this stuff. this stuff. this stuff. >> Yes. And what was interesting about that >> Yes. And what was interesting about that >> Yes. And what was interesting about that church in in particular this church from church in in particular this church from church in in particular this church from Toronto is that each announcement was Toronto is that each announcement was Toronto is that each announcement was roughly the same length. They were all roughly the same length. They were all roughly the same length. They were all 30 seconds. So to me that is so 30 seconds. So to me that is so 30 seconds. So to me that is so indicative of the Sunday savior trap indicative of the Sunday savior trap indicative of the Sunday savior trap which is okay we have all these things. which is okay we have all these things. which is okay we have all these things. >> We have not assigned levels. They are >> We have not assigned levels. They are >> We have not assigned levels. They are all of equal importance. We are going to all of equal importance. We are going to all of equal importance. We are going to then demonstrate that through our then demonstrate that through our then demonstrate that through our actions by giving them equal weight actions by giving them equal weight actions by giving them equal weight right right right >> in terms of seconds per service. And >> in terms of seconds per service. And >> in terms of seconds per service. And we're going to go through all of them in we're going to go through all of them in we're going to go through all of them in a row. And this is what creates the a row. And this is what creates the a row. And this is what creates the announcement avalanche in church where announcement avalanche in church where announcement avalanche in church where you're sitting there and you're like the you're sitting there and you're like the you're sitting there and you're like the first one okay I'm tracking second one first one okay I'm tracking second one first one okay I'm tracking second one sure third one I'm still here and then sure third one I'm still here and then sure third one I'm still here and then the longer it goes you're like one all the longer it goes you're like one all the longer it goes you're like one all of these are blending together I don't of these are blending together I don't of these are blending together I don't remember any of them and remember any of them and remember any of them and >> this is starting to hurt the other >> this is starting to hurt the other >> this is starting to hurt the other things that are happening in service as things that are happening in service as things that are happening in service as well and so like this comes at a cost well and so like this comes at a cost well and so like this comes at a cost >> let's move to policy item number three >> let's move to policy item number three >> let's move to policy item number three because these first three are all because these first three are all because these first three are all interrelated we have awareness is not interrelated we have awareness is not interrelated we have awareness is not interest

less they listen. less they listen. >> This is the unfortunately true but >> This is the unfortunately true but >> This is the unfortunately true but paradoxical reality paradoxical reality paradoxical reality of delivering announcements. Overloading of delivering announcements. Overloading of delivering announcements. Overloading with people uh overloading people with with people uh overloading people with with people uh overloading people with information always backfires. And when information always backfires. And when information always backfires. And when everything is emphasized, nothing feels everything is emphasized, nothing feels everything is emphasized, nothing feels important and response rates actually go important and response rates actually go important and response rates actually go down and not up. down and not up. down and not up. I want to show you now a positive I want to show you now a positive I want to show you now a positive example that is example that is example that is different from we have seven different from we have seven different from we have seven announcements and we're going to treat announcements and we're going to treat announcements and we're going to treat them all equally them all equally them all equally >> which was that church from Toronto >> which was that church from Toronto >> which was that church from Toronto >> and it's different from the church in >> and it's different from the church in >> and it's different from the church in Florida that we kicked off with where Florida that we kicked off with where Florida that we kicked off with where they shared just one announcement but it they shared just one announcement but it they shared just one announcement but it was purely infoheavy because both of was purely infoheavy because both of was purely infoheavy because both of those are failing the same uh same those are failing the same uh same those are failing the same uh same grade. grade. grade. >> Yeah. >> Yeah. >> Yeah. >> They're pitching information. they're >> They're pitching information. they're >> They're pitching information. they're not driving interest and then when not driving interest and then when not driving interest and then when they're stacked all next to each other, they're stacked all next to each other, they're stacked all next to each other, they're really hurting the rest of the they're really hurting the rest of the they're really hurting the rest of the service overall. So, let's listen to a service overall. So, let's listen to a service overall. So, let's listen to a positive example. This is King's Circle positive example. This is King's Circle positive example. This is King's Circle Church in Corvalis, Oregon. Church in Corvalis, Oregon. Church in Corvalis, Oregon. >> All right. Yeah, that's how I would say >> All right. Yeah, that's how I would say >> All right. Yeah, that's how I would say it, too.

it, too. it, too. >> This is a church of 200 to 500. And here >> This is a church of 200 to 500. And here >> This is a church of 200 to 500. And here is how they did their announcement. is how they did their announcement. is how they did their announcement. >> I like to think of myself as like an in >> I like to think of myself as like an in >> I like to think of myself as like an in strong independent person. Um, and you strong independent person. Um, and you strong independent person. Um, and you might think like, yeah, she can do it might think like, yeah, she can do it might think like, yeah, she can do it all. Well, I had a baby about four all. Well, I had a baby about four all. Well, I had a baby about four months ago. um hand me a newborn and no months ago. um hand me a newborn and no months ago. um hand me a newborn and no sleep and I'm not independent anymore. sleep and I'm not independent anymore. sleep and I'm not independent anymore. I'm like I'm a disaster. Uh and I just I'm like I'm a disaster. Uh and I just I'm like I'm a disaster. Uh and I just want to say like my church family want to say like my church family want to say like my church family stepped up for me and brought meals when stepped up for me and brought meals when stepped up for me and brought meals when the meals ran out. Dropped Costco food the meals ran out. Dropped Costco food the meals ran out. Dropped Costco food on my doorstep so I had groceries. on my doorstep so I had groceries. on my doorstep so I had groceries. Offered to watch Kate so I could take a Offered to watch Kate so I could take a Offered to watch Kate so I could take a nap. And like I'm so thankful that that nap. And like I'm so thankful that that nap. And like I'm so thankful that that is the church that I'm a part of and to is the church that I'm a part of and to is the church that I'm a part of and to be surrounded by community where we're be surrounded by community where we're be surrounded by community where we're doing life together cuz we all have doing life together cuz we all have doing life together cuz we all have times where like we can't do it on our times where like we can't do it on our times where like we can't do it on our own, right? and probably shouldn't try own, right? and probably shouldn't try own, right? and probably shouldn't try to do it on our own, but I'm just super to do it on our own, but I'm just super to do it on our own, but I'm just super thankful for our church family. Um, if thankful for our church family. Um, if thankful for our church family. Um, if you are newer here, we want to say a you are newer here, we want to say a you are newer here, we want to say a special hello and welcome to you. And if special hello and welcome to you. And if special hello and welcome to you. And if you want to get plugged in to our you want to get plugged in to our you want to get plugged in to our awesome church family and be a part of awesome church family and be a part of awesome church family and be a part of that community, we have a super easy way that community, we have a super easy way that community, we have a super easy way for you to do that. There's a welcome for you to do that. There's a welcome for you to do that. There's a welcome card in the seat back in front of you, card in the seat back in front of you, card in the seat back in front of you, you can grab that and fill it out, turn you can grab that and fill it out, turn you can grab that and fill it out, turn it into our welcome center out here in it into our welcome center out here in it into our welcome center out here in the hallway, and we'll have someone the hallway, and we'll have someone the hallway, and we'll have someone there to meet you and greet you and get there to meet you and greet you and get there to meet you and greet you and get to know you a little bit. We'll even to know you a little bit. We'll even to know you a little bit. We'll even have a free welcome gift for you. and have a free welcome gift for you. and have a free welcome gift for you. and we'd love to help you get plugged into we'd love to help you get plugged into we'd love to help you get plugged into all the awesome things that are all the awesome things that are all the awesome things that are happening here. If you're cool and happening here. If you're cool and happening here. If you're cool and techsavvy, you can use the QR code on techsavvy, you can use the QR code on techsavvy, you can use the QR code on the screen. Ooh. Ah, we're just making the screen. Ooh. Ah, we're just making the screen. Ooh. Ah, we're just making it as easy as possible to get plugged it as easy as possible to get plugged it as easy as possible to get plugged into the good things that are happening.

into the good things that are happening. into the good things that are happening. All sorts of good community things All sorts of good community things All sorts of good community things happening. We have community groups on happening. We have community groups on happening. We have community groups on Wednesday nights. Our spring term kicked Wednesday nights. Our spring term kicked Wednesday nights. Our spring term kicked off a couple weeks ago. That has been off a couple weeks ago. That has been off a couple weeks ago. That has been awesome. I think yesterday our young awesome. I think yesterday our young awesome. I think yesterday our young adults went out on a hike and then hung adults went out on a hike and then hung adults went out on a hike and then hung out like the rest of the day together. out like the rest of the day together. out like the rest of the day together. So, we're just doing life together. Um So, we're just doing life together. Um So, we're just doing life together. Um the the men had a gathering over at the the men had a gathering over at the the men had a gathering over at Elliot Circle yesterday. So we got lots Elliot Circle yesterday. So we got lots Elliot Circle yesterday. So we got lots of things happening, lots of of things happening, lots of of things happening, lots of opportunities to get plugged in and be a opportunities to get plugged in and be a opportunities to get plugged in and be a part of a great church family. part of a great church family. part of a great church family. >> All right, Kaylee crushing it. Carrying >> All right, Kaylee crushing it. Carrying >> All right, Kaylee crushing it. Carrying herself with similar confidence and herself with similar confidence and herself with similar confidence and conviction as she delivers her conviction as she delivers her conviction as she delivers her announcement. I have equal familiarity announcement. I have equal familiarity announcement. I have equal familiarity with King Circle Church in Corvalis, with King Circle Church in Corvalis, with King Circle Church in Corvalis, Oregon as I do with Central in Sanford, Oregon as I do with Central in Sanford, Oregon as I do with Central in Sanford, Florida. Florida. Florida. the way that Kaye shares personal the way that Kaye shares personal the way that Kaye shares personal information about herself and then ties information about herself and then ties information about herself and then ties that to the value of being part of a that to the value of being part of a that to the value of being part of a faith community and then naturally faith community and then naturally faith community and then naturally pivots from that to four distinct things pivots from that to four distinct things pivots from that to four distinct things that are happening within the church. that are happening within the church. that are happening within the church. >> By the way, if you're new on the heels >> By the way, if you're new on the heels >> By the way, if you're new on the heels of hearing about how awesome this of hearing about how awesome this of hearing about how awesome this community is, we'd love to get community is, we'd love to get community is, we'd love to get connected. You're a youth, by the way.

connected. You're a youth, by the way. connected. You're a youth, by the way. They were like hiking. So she starts They were like hiking. So she starts They were like hiking. So she starts with a story and then like even dubtales with a story and then like even dubtales with a story and then like even dubtales into a secondary story about like what into a secondary story about like what into a secondary story about like what the young adults were doing. the young adults were doing. the young adults were doing. >> Men's ministry gets mentioned. She's >> Men's ministry gets mentioned. She's >> Men's ministry gets mentioned. She's pulling all of these announcements under pulling all of these announcements under pulling all of these announcements under the guise of a singular through line and the guise of a singular through line and the guise of a singular through line and that throughine is story. Why does that that throughine is story. Why does that that throughine is story. Why does that matter? Story is the only form of human matter? Story is the only form of human matter? Story is the only form of human communication that forces your brain to communication that forces your brain to communication that forces your brain to focus. If you have ever delivered focus. If you have ever delivered focus. If you have ever delivered announcements, what is the worst part announcements, what is the worst part announcements, what is the worst part about being alone up on that stage? you about being alone up on that stage? you about being alone up on that stage? you know that everyone's eyes are glazed know that everyone's eyes are glazed know that everyone's eyes are glazed over and they're not paying attention. over and they're not paying attention. over and they're not paying attention. When you tell a story and Kaylee talks When you tell a story and Kaylee talks When you tell a story and Kaylee talks about, "Hey, I gave birth four months about, "Hey, I gave birth four months about, "Hey, I gave birth four months ago." I believe her she said her ago." I believe her she said her ago." I believe her she said her daughter's name was Kate daughter's name was Kate daughter's name was Kate >> and everyone in this church was like >> and everyone in this church was like >> and everyone in this church was like helping me out and even when I didn't helping me out and even when I didn't helping me out and even when I didn't feel capable, I had a community around feel capable, I had a community around feel capable, I had a community around me. She's speaking to a personal me. She's speaking to a personal me. She's speaking to a personal experience and a personal experience is experience and a personal experience is experience and a personal experience is one that we all can relate to in one that we all can relate to in one that we all can relate to in different ways. This is what makes different ways. This is what makes different ways. This is what makes stories so awesome. This is why Jesus stories so awesome. This is why Jesus stories so awesome. This is why Jesus taught in stories. She's like, instead taught in stories. She's like, instead taught in stories. She's like, instead of just telling you about the the of just telling you about the the of just telling you about the the kingdom of God, I'm going to talk about kingdom of God, I'm going to talk about kingdom of God, I'm going to talk about this parable about sheep or wine or this parable about sheep or wine or this parable about sheep or wine or coins. And every one of you with your coins. And every one of you with your coins. And every one of you with your own life experiences is going to bring own life experiences is going to bring own life experiences is going to bring something different to the table. And a something different to the table. And a something different to the table. And a different kernel of wisdom is going to different kernel of wisdom is going to different kernel of wisdom is going to be revealed to you relative to Alex, be revealed to you relative to Alex, be revealed to you relative to Alex, relative to me, but it's going to drive relative to me, but it's going to drive relative to me, but it's going to drive your attention. It's going to drive your your attention. It's going to drive your your attention. It's going to drive your focus and you're going to get to the focus and you're going to get to the focus and you're going to get to the heart of what I'm trying to say. And heart of what I'm trying to say. And heart of what I'm trying to say. And then she like transitions to like, and then she like transitions to like, and then she like transitions to like, and that's why the value of church exists that's why the value of church exists that's why the value of church exists for this way. Now, contrast that to for this way. Now, contrast that to for this way. Now, contrast that to like, hey, your life's going to be like, hey, your life's going to be like, hey, your life's going to be changed. Don't miss it. We're going to changed. Don't miss it. We're going to changed. Don't miss it. We're going to come together. we're going to believe come together. we're going to believe come together. we're going to believe for great things. Those are more for great things. Those are more for great things. Those are more esoteric in nature. They're not grounded

esoteric in nature. They're not grounded esoteric in nature. They're not grounded in a reality that we can imagine with in a reality that we can imagine with in a reality that we can imagine with clarity. clarity. clarity. >> When you share that personal story, >> When you share that personal story, >> When you share that personal story, >> it's so much more attention grabbing >> it's so much more attention grabbing >> it's so much more attention grabbing because the physiology of just how the because the physiology of just how the because the physiology of just how the brain works. But then it also brain works. But then it also brain works. But then it also illustrates the mission of the church. illustrates the mission of the church. illustrates the mission of the church. Now I've heard the announcement, the Now I've heard the announcement, the Now I've heard the announcement, the information. I can scan the QR code and information. I can scan the QR code and information. I can scan the QR code and I will find the information I need. But I will find the information I need. But I will find the information I need. But I have been inspired why. Okay, this is I have been inspired why. Okay, this is I have been inspired why. Okay, this is what it meant for Kaylee. I can see what what it meant for Kaylee. I can see what what it meant for Kaylee. I can see what it would mean for me. And I've also it would mean for me. And I've also it would mean for me. And I've also never been to this church. never been to this church. never been to this church. >> Yeah. And and I don't we didn't count, >> Yeah. And and I don't we didn't count, >> Yeah. And and I don't we didn't count, but she mentioned like almost a full but she mentioned like almost a full but she mentioned like almost a full handful of ministries there on the heels handful of ministries there on the heels handful of ministries there on the heels of her story. And as far as I can of her story. And as far as I can of her story. And as far as I can remember, the only next step that she remember, the only next step that she remember, the only next step that she explicitly stated was scanning the QR explicitly stated was scanning the QR explicitly stated was scanning the QR code for newer. I I like how she said if code for newer. I I like how she said if code for newer. I I like how she said if you're newer here, we've talked about you're newer here, we've talked about you're newer here, we've talked about that on previous episodes. Um, instead that on previous episodes. Um, instead that on previous episodes. Um, instead of saying first time or if you're new of saying first time or if you're new of saying first time or if you're new here, saying something more inclusive here, saying something more inclusive here, saying something more inclusive like newer acknowledges people who maybe like newer acknowledges people who maybe like newer acknowledges people who maybe who've been testing out your church for who've been testing out your church for who've been testing out your church for trying out your church for more than one trying out your church for more than one trying out your church for more than one week, two, four, 6 weeks. But after week, two, four, 6 weeks. But after week, two, four, 6 weeks. But after that, she just hit on a few ministries. that, she just hit on a few ministries. that, she just hit on a few ministries. She said, "Yeah, men's ministry is going She said, "Yeah, men's ministry is going She said, "Yeah, men's ministry is going great. The youth, they wrote hiking."

great. The youth, they wrote hiking." great. The youth, they wrote hiking." But she's already done her job by But she's already done her job by But she's already done her job by inspiring the folks in the room to live inspiring the folks in the room to live inspiring the folks in the room to live life together. That that's what we do life together. That that's what we do life together. That that's what we do here at church. So when she just kind of here at church. So when she just kind of here at church. So when she just kind of rapidfire just made mention of those rapidfire just made mention of those rapidfire just made mention of those other ministries, folks who are other ministries, folks who are other ministries, folks who are interested in men's ministry, they'll interested in men's ministry, they'll interested in men's ministry, they'll find their way to the next step. They'll find their way to the next step. They'll find their way to the next step. They'll figure out how to sign up for the next figure out how to sign up for the next figure out how to sign up for the next men's ministry thing online or by men's ministry thing online or by men's ministry thing online or by grabbing a pastor or grabbing her after grabbing a pastor or grabbing her after grabbing a pastor or grabbing her after the service. But she did her job by the service. But she did her job by the service. But she did her job by inspiring them with her story rather inspiring them with her story rather inspiring them with her story rather than just coming up there and hitting on than just coming up there and hitting on than just coming up there and hitting on those same five ministries, but just those same five ministries, but just those same five ministries, but just giving information instead. Yes, giving information instead. Yes, giving information instead. Yes, absolutely. Let's move to policy item absolutely. Let's move to policy item absolutely. Let's move to policy item number four, which is inspiration over number four, which is inspiration over number four, which is inspiration over information. We have alluded to this. information. We have alluded to this. information. We have alluded to this. Facts and details do not move people. Facts and details do not move people. Facts and details do not move people. Stories do. We use storytelling to Stories do. We use storytelling to Stories do. We use storytelling to inspire next steps instead of drowning inspire next steps instead of drowning inspire next steps instead of drowning people in data. The great thing about people in data. The great thing about people in data. The great thing about focusing on inspiration instead of focusing on inspiration instead of focusing on inspiration instead of information is that as you prepare your information is that as you prepare your information is that as you prepare your announcements, you can be confident that announcements, you can be confident that announcements, you can be confident that people will be paying attention. The people will be paying attention. The people will be paying attention. The prerequisite to anyone getting interest prerequisite to anyone getting interest prerequisite to anyone getting interest in your event is they need to be in your event is they need to be in your event is they need to be listening to what you are saying in the listening to what you are saying in the listening to what you are saying in the first place. And attention is a scarce first place. And attention is a scarce first place. And attention is a scarce commodity in the world that we live in commodity in the world that we live in commodity in the world that we live in today. You as a church have a great deal today. You as a church have a great deal today. You as a church have a great deal of it because you have people captive in of it because you have people captive in of it because you have people captive in the pews in the seats. And so we want to the pews in the seats. And so we want to the pews in the seats. And so we want to honor that relationship and use that honor that relationship and use that honor that relationship and use that attention wisely. Focusing on attention wisely. Focusing on attention wisely. Focusing on inspiration will fulfill the objective inspiration will fulfill the objective inspiration will fulfill the objective that you have for your announcement. It that you have for your announcement. It that you have for your announcement. It will honor the person in that pew and it will honor the person in that pew and it will honor the person in that pew and it will get them to not just be aware of will get them to not just be aware of will get them to not just be aware of the event sharing information but drive the event sharing information but drive the event sharing information but drive them closer to being interested in the them closer to being interested in the them closer to being interested in the event. Inspiration. You're never going

event. Inspiration. You're never going event. Inspiration. You're never going to inspire every single person to be to inspire every single person to be to inspire every single person to be wanting to be a part of something, but wanting to be a part of something, but wanting to be a part of something, but these small decisions compound over time these small decisions compound over time these small decisions compound over time as well. We always say the language you as well. We always say the language you as well. We always say the language you use becomes the culture you build. If use becomes the culture you build. If use becomes the culture you build. If you are the type of church that from you are the type of church that from you are the type of church that from stage is always just delivering stage is always just delivering stage is always just delivering announcements, announcements, announcements, >> that will create a culture where people >> that will create a culture where people >> that will create a culture where people are prepared to not tune in. are prepared to not tune in. are prepared to not tune in. >> Yeah. >> Yeah. >> Yeah. >> And when the announcement finally does >> And when the announcement finally does >> And when the announcement finally does come that is relevant to them, come that is relevant to them, come that is relevant to them, >> that is not going to drive them to take >> that is not going to drive them to take >> that is not going to drive them to take that next step. Now, let's imagine I am that next step. Now, let's imagine I am that next step. Now, let's imagine I am not a young adult. I am not a man going not a young adult. I am not a man going not a young adult. I am not a man going to that man men's ministry and I'm not to that man men's ministry and I'm not to that man men's ministry and I'm not new in that church. So what Kaylee said new in that church. So what Kaylee said new in that church. So what Kaylee said had nothing to do with me. I literally had nothing to do with me. I literally had nothing to do with me. I literally had nothing I could do. had nothing I could do. had nothing I could do. What she did say is that this is who we What she did say is that this is who we What she did say is that this is who we are as a church. are as a church. are as a church. >> And I'm like, "Yeah, that is who we >> And I'm like, "Yeah, that is who we >> And I'm like, "Yeah, that is who we are." And the next time an announcement are." And the next time an announcement are." And the next time an announcement comes along, I am going to be ready to comes along, I am going to be ready to comes along, I am going to be ready to listen because my attention was honored. listen because my attention was honored. listen because my attention was honored. And secondly, the more that you pitch And secondly, the more that you pitch And secondly, the more that you pitch the mission of your church, here's why the mission of your church, here's why the mission of your church, here's why we exist. Here's what we're trying to we exist. Here's what we're trying to we exist. Here's what we're trying to do. Inspiration, inspiration, do. Inspiration, inspiration, do. Inspiration, inspiration, inspiration. You're building culture for inspiration. You're building culture for inspiration. You're building culture for every person in that room with every every person in that room with every every person in that room with every announcement. And that is the magic of announcement. And that is the magic of announcement. And that is the magic of this. Yes, maybe only 50% of the men are this. Yes, maybe only 50% of the men are this. Yes, maybe only 50% of the men are eligible for men's ministry. There are eligible for men's ministry. There are eligible for men's ministry. There are no kids in this church apparently.

no kids in this church apparently. no kids in this church apparently. [laughter] [laughter] [laughter] >> But >> But >> But >> for the people that are not eligible for >> for the people that are not eligible for >> for the people that are not eligible for whatever thing that you're announcing, whatever thing that you're announcing, whatever thing that you're announcing, when you share that mission, when you share that mission, when you share that mission, >> now it's relevant to everyone. Let's go >> now it's relevant to everyone. Let's go >> now it's relevant to everyone. Let's go to another negative example. This is a to another negative example. This is a to another negative example. This is a church from London, Ontario, Canada. 200 church from London, Ontario, Canada. 200 church from London, Ontario, Canada. 200 to 500 people. to 500 people. to 500 people. >> Jeez. Putting our province on blast >> Jeez. Putting our province on blast >> Jeez. Putting our province on blast today in this episode. Yeah, two Ontario today in this episode. Yeah, two Ontario today in this episode. Yeah, two Ontario churches. churches. churches. >> We figured that if we were going to talk >> We figured that if we were going to talk >> We figured that if we were going to talk about some negative examples, we didn't about some negative examples, we didn't about some negative examples, we didn't just want to be like, "Look what you just want to be like, "Look what you just want to be like, "Look what you did, America. [laughter] >> So, let's give this a listen. We are >> So, let's give this a listen. We are listening to an announcement for small listening to an announcement for small listening to an announcement for small groups." groups." groups." >> All right. Just want to bring your >> All right. Just want to bring your >> All right. Just want to bring your attention to all of our small groups. attention to all of our small groups. attention to all of our small groups. Start this week. Start this week. Start this week. >> Starting this week, small groups. What's >> Starting this week, small groups. What's >> Starting this week, small groups. What's wrong? wrong? wrong? >> What? >> What? >> What? >> If you haven't signed up for an >> If you haven't signed up for an >> If you haven't signed up for an >> You got to sign up. I'm doing one called >> You got to sign up. I'm doing one called >> You got to sign up. I'm doing one called uh Unveiled. It is so good. Good. I uh Unveiled. It is so good. Good. I uh Unveiled. It is so good. Good. I think I got 12 or 13 people already and think I got 12 or 13 people already and think I got 12 or 13 people already and I might have room. I got another eight I might have room. I got another eight I might have room. I got another eight books. I think eight books. It'll just books. I think eight books. It'll just books. I think eight books. It'll just ridiculously touch your life. You'll ridiculously touch your life. You'll ridiculously touch your life. You'll never be the same. So, you got to sign never be the same. So, you got to sign never be the same. So, you got to sign up today cuz once it's closed, it's up today cuz once it's closed, it's up today cuz once it's closed, it's closed. So, you might want to go online closed. So, you might want to go online closed. So, you might want to go online right now, get your phone out, pull it right now, get your phone out, pull it right now, get your phone out, pull it out, and say, "I want to go in THAT out, and say, "I want to go in THAT out, and say, "I want to go in THAT GROUP." GET PLUGGED INTO A GROUP.

GROUP." GET PLUGGED INTO A GROUP. GROUP." GET PLUGGED INTO A GROUP. YEP. The woman just ending. Yep. YEP. The woman just ending. Yep. YEP. The woman just ending. Yep. [laughter] [laughter] [laughter] >> All right. So we are going to introduce >> All right. So we are going to introduce >> All right. So we are going to introduce a new segment right now and this is a new segment right now and this is a new segment right now and this is called righteous ramble. called righteous ramble. called righteous ramble. >> Okay, righteous rambling and we are >> Okay, righteous rambling and we are >> Okay, righteous rambling and we are going to induct into the righteous going to induct into the righteous going to induct into the righteous rambling lexicon rambling lexicon rambling lexicon >> certain language that we would suggest >> certain language that we would suggest >> certain language that we would suggest you begin to just try to avoid using you begin to just try to avoid using you begin to just try to avoid using because what righteous rambling is is because what righteous rambling is is because what righteous rambling is is when you are this man or this woman on when you are this man or this woman on when you are this man or this woman on stage and you are tasked with giving an stage and you are tasked with giving an stage and you are tasked with giving an announcement and again announcement and again announcement and again >> you care about this ministry. You >> you care about this ministry. You >> you care about this ministry. You believe it to be life changing. are believe it to be life changing. are believe it to be life changing. are great, great, great, >> but you are not equipped with the >> but you are not equipped with the >> but you are not equipped with the language or the system to deliver language or the system to deliver language or the system to deliver anything of deep substance from stage. anything of deep substance from stage. anything of deep substance from stage. >> And so we all end up using the same type >> And so we all end up using the same type >> And so we all end up using the same type of language. of language. of language. [snorts] [snorts] [snorts] >> If you feel the urge to say you will >> If you feel the urge to say you will >> If you feel the urge to say you will never be the same, I would just suggest never be the same, I would just suggest never be the same, I would just suggest you don't. [laughter] you don't. [laughter] you don't. [laughter] That would be one that we want to induct That would be one that we want to induct That would be one that we want to induct into the righteous rambling lexicon. into the righteous rambling lexicon. into the righteous rambling lexicon. Righteous rambling. The second one, and Righteous rambling. The second one, and Righteous rambling. The second one, and this is going to be a posthumis this is going to be a posthumis this is going to be a posthumis induction because this is from last induction because this is from last induction because this is from last week's episode. Although this language week's episode. Although this language week's episode. Although this language is not dead in church, it is very much is not dead in church, it is very much is not dead in church, it is very much alive like our Lord and Savior. Don't alive like our Lord and Savior. Don't alive like our Lord and Savior. Don't miss it.

miss it. miss it. >> That's that's that you're right. That >> That's that's that you're right. That >> That's that's that you're right. That should have been the first one inducted should have been the first one inducted should have been the first one inducted because that's the one that that it just because that's the one that that it just because that's the one that that it just it comes out of your mouth. it comes out of your mouth. it comes out of your mouth. >> Oh, you [laughter] don't even mean to >> Oh, you [laughter] don't even mean to >> Oh, you [laughter] don't even mean to say it. WE'VE ALL DONE say it. WE'VE ALL DONE say it. WE'VE ALL DONE IT. NO, IT. NO, IT. NO, the righteous rambling. Why? What make the righteous rambling. Why? What make the righteous rambling. Why? What make righteous and rambling? It is meant to righteous and rambling? It is meant to righteous and rambling? It is meant to be an oxymoron because you know the be an oxymoron because you know the be an oxymoron because you know the thing is good but you can't talk about thing is good but you can't talk about thing is good but you can't talk about it in a way that presents it as good. So it in a way that presents it as good. So it in a way that presents it as good. So you just kind of just start saying you just kind of just start saying you just kind of just start saying things. Yeah. I I'm just gonna DON'T things. Yeah. I I'm just gonna DON'T things. Yeah. I I'm just gonna DON'T MISS IT. JOIN A SMALL GROUP like MISS IT. JOIN A SMALL GROUP like MISS IT. JOIN A SMALL GROUP like [laughter] [laughter] [laughter] >> this this individual and maybe this is >> this this individual and maybe this is >> this this individual and maybe this is because I'm from Ontario and my own because I'm from Ontario and my own because I'm from Ontario and my own youth pastor did pastor a church in youth pastor did pastor a church in youth pastor did pastor a church in London, Ontario at one point. This London, Ontario at one point. This London, Ontario at one point. This reminds me of my youth pastor where I'm reminds me of my youth pastor where I'm reminds me of my youth pastor where I'm just I'm just going to have a quirky just I'm just going to have a quirky just I'm just going to have a quirky energy from stage and I'm just going to energy from stage and I'm just going to energy from stage and I'm just going to like say a very straight thing, but I'm like say a very straight thing, but I'm like say a very straight thing, but I'm going to say it in a funky way and going to say it in a funky way and going to say it in a funky way and that's like my best effort at like that's like my best effort at like that's like my best effort at like sharing the importance about this. sharing the importance about this. sharing the importance about this. >> You'll never be the same. >> You'll never be the same. >> You'll never be the same. >> The woman starts with if you haven't >> The woman starts with if you haven't >> The woman starts with if you haven't signed up for a small group. What's signed up for a small group. What's signed up for a small group. What's wrong with you? wrong with you? wrong with you? >> Right. Just rambling. Right. Yes. >> Right. Just rambling. Right. Yes. >> Right. Just rambling. Right. Yes. Because I can't think of a way to Because I can't think of a way to Because I can't think of a way to properly preface this and speak to its properly preface this and speak to its properly preface this and speak to its importance if you're not a part of it.

importance if you're not a part of it. importance if you're not a part of it. Like do you just not get it? Like what's Like do you just not get it? Like what's Like do you just not get it? Like what's wrong with you? I understand the logic wrong with you? I understand the logic wrong with you? I understand the logic of how you arrive at these things of how you arrive at these things of how you arrive at these things because what is on the piece of paper because what is on the piece of paper because what is on the piece of paper that we hand to the people that are that we hand to the people that are that we hand to the people that are giving announcements? Small groups this giving announcements? Small groups this giving announcements? Small groups this time, sign up here, these dates, names time, sign up here, these dates, names time, sign up here, these dates, names of groups. of groups. of groups. >> And what she's feeling underneath what >> And what she's feeling underneath what >> And what she's feeling underneath what she ended up saying was she probably she ended up saying was she probably she ended up saying was she probably belongs to a small group and has belongs to a small group and has belongs to a small group and has belonged to one for a long time and she belonged to one for a long time and she belonged to one for a long time and she knows how valuable it is. knows how valuable it is. knows how valuable it is. >> If you weren't a part of it, like what >> If you weren't a part of it, like what >> If you weren't a part of it, like what what what's wrong with you? Like she's what what's wrong with you? Like she's what what's wrong with you? Like she's still worth it. still worth it. still worth it. >> Yeah. like everyone in this room >> Yeah. like everyone in this room >> Yeah. like everyone in this room deserves to be in one because they offer deserves to be in one because they offer deserves to be in one because they offer so much life and camarader camaraderie so much life and camarader camaraderie so much life and camarader camaraderie and community. So that's what's and community. So that's what's and community. So that's what's underneath. But when you get up on underneath. But when you get up on underneath. But when you get up on stage, the microphone's hot, the the the stage, the microphone's hot, the the the stage, the microphone's hot, the the the lights are bright, just maybe a little lights are bright, just maybe a little lights are bright, just maybe a little bit of anxiety creeps in and these these bit of anxiety creeps in and these these bit of anxiety creeps in and these these righteous ramblings slip out of righteous ramblings slip out of righteous ramblings slip out of [laughter] the corner of your mouth. [laughter] the corner of your mouth. [laughter] the corner of your mouth. >> And again, like you look at your piece >> And again, like you look at your piece >> And again, like you look at your piece of paper and you're like, what am I of paper and you're like, what am I of paper and you're like, what am I supposed to say? supposed to say? supposed to say? >> I just see small groups. >> I just see small groups. >> I just see small groups. >> Oh, unveiled. There's eight more books. >> Oh, unveiled. There's eight more books. >> Oh, unveiled. There's eight more books. We got eight more books. [laughter] Yeah, I have said this announcement from Yeah, I have said this announcement from stage dozens of times of course. Okay, I stage dozens of times of course. Okay, I stage dozens of times of course. Okay, I I since I was a young person. So again, I since I was a young person. So again, I since I was a young person. So again, we are not sharing these to say like bad we are not sharing these to say like bad we are not sharing these to say like bad job. We are sharing these to set the job. We are sharing these to set the job. We are sharing these to set the baseline for what is and we're doing the baseline for what is and we're doing the baseline for what is and we're doing the audits like in virtually every church.

audits like in virtually every church. audits like in virtually every church. We said this on last week's episode. We We said this on last week's episode. We We said this on last week's episode. We juxtaposed a church of 2,000 and a juxtaposed a church of 2,000 and a juxtaposed a church of 2,000 and a church of under 200. And what was church of under 200. And what was church of under 200. And what was remarkable was seeing how different remarkable was seeing how different remarkable was seeing how different these churches were in terms of their these churches were in terms of their these churches were in terms of their organization, in terms of their budget, organization, in terms of their budget, organization, in terms of their budget, in terms of their building, in terms of in terms of their building, in terms of in terms of their building, in terms of their demographics. One was on the west their demographics. One was on the west their demographics. One was on the west coast, one was on the east coast. They coast, one was on the east coast. They coast, one was on the east coast. They got to their announcements portion of got to their announcements portion of got to their announcements portion of church and they were virtually identical church and they were virtually identical church and they were virtually identical in length, identical in number of in length, identical in number of in length, identical in number of destinations that were mentioned, destinations that were mentioned, destinations that were mentioned, identical in number of announcements, identical in number of announcements, identical in number of announcements, and identical in the pacing and like the and identical in the pacing and like the and identical in the pacing and like the subject matter of the announcements. subject matter of the announcements. subject matter of the announcements. This is the existence in every church, This is the existence in every church, This is the existence in every church, the reality of every church. The seven the reality of every church. The seven the reality of every church. The seven building blocks as a whole are meant to building blocks as a whole are meant to building blocks as a whole are meant to solve them. And this policy that we're solve them. And this policy that we're solve them. And this policy that we're going through in this singular episode going through in this singular episode going through in this singular episode is meant to give the shared language. So is meant to give the shared language. So is meant to give the shared language. So that when you're discussing how we're that when you're discussing how we're that when you're discussing how we're going to do these things, you can going to do these things, you can going to do these things, you can evaluate them with shared metrics. These evaluate them with shared metrics. These evaluate them with shared metrics. These are all measuring sticks, right? Hey, are all measuring sticks, right? Hey, are all measuring sticks, right? Hey, what was wrong with that announcement? I what was wrong with that announcement? I what was wrong with that announcement? I don't know. Like maybe we shouldn't have don't know. Like maybe we shouldn't have don't know. Like maybe we shouldn't have just yelled like join small groups from just yelled like join small groups from just yelled like join small groups from Sage. Why? Sage. Why? Sage. Why? >> Uh I don't know. It kind of felt weird. >> Uh I don't know. It kind of felt weird. >> Uh I don't know. It kind of felt weird. Why? It's the best we have. Why? It's the best we have. Why? It's the best we have. >> Yeah. >> Yeah. >> Yeah. >> If you install this, you now have shared >> If you install this, you now have shared >> If you install this, you now have shared language to be like, well, awareness is language to be like, well, awareness is language to be like, well, awareness is not interest. And we need to uh we need not interest. And we need to uh we need not interest. And we need to uh we need to index on inspiration over to index on inspiration over to index on inspiration over information. Okay, great. Now, at least information. Okay, great. Now, at least information. Okay, great. Now, at least we have something to point at. The point we have something to point at. The point we have something to point at. The point we'll make over and over again is that we'll make over and over again is that we'll make over and over again is that these churches are not these churches are not these churches are not >> failing with their announcements by lack >> failing with their announcements by lack >> failing with their announcements by lack of trying.

of trying. of trying. >> They just don't have a target. >> They just don't have a target. >> They just don't have a target. >> Yeah. >> Yeah. >> Yeah. >> And so, their best thing is this is kind >> And so, their best thing is this is kind >> And so, their best thing is this is kind of how announcements sound in church. of how announcements sound in church. of how announcements sound in church. And we just recycle and redo that same And we just recycle and redo that same And we just recycle and redo that same language. Let's give you another language. Let's give you another language. Let's give you another positive example from America, positive example from America, positive example from America, Tulsa Faith Church. This is a church of Tulsa Faith Church. This is a church of Tulsa Faith Church. This is a church of under 200 and this is, I believe, their under 200 and this is, I believe, their under 200 and this is, I believe, their lead pastor from stage delivering an lead pastor from stage delivering an lead pastor from stage delivering an announcement. announcement. announcement. >> I want to ask you [snorts] this, and >> I want to ask you [snorts] this, and >> I want to ask you [snorts] this, and it's a roundabout way. Would you rather it's a roundabout way. Would you rather it's a roundabout way. Would you rather be a spectator or a participant? be a spectator or a participant? be a spectator or a participant? And I know when it comes to athletics, And I know when it comes to athletics, And I know when it comes to athletics, that's kind of a no-brainer. I think that's kind of a no-brainer. I think that's kind of a no-brainer. I think most of us are okay being a spectator most of us are okay being a spectator most of us are okay being a spectator because we, you know, we see sometimes because we, you know, we see sometimes because we, you know, we see sometimes on the field those people are a lot on the field those people are a lot on the field those people are a lot bigger, a lot faster. But if we had our bigger, a lot faster. But if we had our bigger, a lot faster. But if we had our brothers, we would probably like to be brothers, we would probably like to be brothers, we would probably like to be participating in the game. And I think participating in the game. And I think participating in the game. And I think we've got a great opportunity here at we've got a great opportunity here at we've got a great opportunity here at Faith Church to involve you guys in Faith Church to involve you guys in Faith Church to involve you guys in participation in what we do participation in what we do participation in what we do ministry-wise. We've got classes on ministry-wise. We've got classes on ministry-wise. We've got classes on Wednesday nights for adults um and for Wednesday nights for adults um and for Wednesday nights for adults um and for kids. Uh their disciplehip programs that kids. Uh their disciplehip programs that kids. Uh their disciplehip programs that we have. We're also starting I've I've we have. We're also starting I've I've we have. We're also starting I've I've sent out a text to uh some of you guys.

sent out a text to uh some of you guys. sent out a text to uh some of you guys. We're starting a new disciplehip rooted We're starting a new disciplehip rooted We're starting a new disciplehip rooted program on Tuesday nights. Some of you program on Tuesday nights. Some of you program on Tuesday nights. Some of you it's hard to get to Wednesday and I want it's hard to get to Wednesday and I want it's hard to get to Wednesday and I want to make every opportunity available for to make every opportunity available for to make every opportunity available for you guys to do it. And so I just want to you guys to do it. And so I just want to you guys to do it. And so I just want to challenge you if you are new to the challenge you if you are new to the challenge you if you are new to the faith or if you've been a part of faith or if you've been a part of faith or if you've been a part of Christianity for a while and um you just Christianity for a while and um you just Christianity for a while and um you just want to grow. I I'm I'm at the age that want to grow. I I'm I'm at the age that want to grow. I I'm I'm at the age that I am. I'm not going to say how old I am, I am. I'm not going to say how old I am, I am. I'm not going to say how old I am, but I'm up there. Okay? I'm older than but I'm up there. Okay? I'm older than but I'm up there. Okay? I'm older than probably a lot of you guys. I'm probably a lot of you guys. I'm probably a lot of you guys. I'm premature gray. So, just so you'll know, premature gray. So, just so you'll know, premature gray. So, just so you'll know, my hair does not is not indicative of my my hair does not is not indicative of my my hair does not is not indicative of my age. But, um, even I enjoy a challenge age. But, um, even I enjoy a challenge age. But, um, even I enjoy a challenge and I enjoy growing. And in the programs and I enjoy growing. And in the programs and I enjoy growing. And in the programs that we have, I take I I think every that we have, I take I I think every that we have, I take I I think every time we get together, we we grow time we get together, we we grow time we get together, we we grow spiritually. And we've got some great spiritually. And we've got some great spiritually. And we've got some great groups. We want you guys to be a part of groups. We want you guys to be a part of groups. We want you guys to be a part of it. Especially our men's group that it. Especially our men's group that it. Especially our men's group that we're starting on on Tuesday nights. we're starting on on Tuesday nights. we're starting on on Tuesday nights. We'd love for you guys to be a part of We'd love for you guys to be a part of We'd love for you guys to be a part of this disciplehip group called Rooted. this disciplehip group called Rooted. this disciplehip group called Rooted. And I think it's going to be very And I think it's going to be very And I think it's going to be very valuable for you. So, I'm just saying valuable for you. So, I'm just saying valuable for you. So, I'm just saying I'm we're giving you guys an I'm we're giving you guys an I'm we're giving you guys an opportunity, an invite to get in the opportunity, an invite to get in the opportunity, an invite to get in the game, not just to be an observer on the game, not just to be an observer on the game, not just to be an observer on the outside, but to be a part of ministry outside, but to be a part of ministry outside, but to be a part of ministry and grow spiritually. And please uh and grow spiritually. And please uh and grow spiritually. And please uh avail yourself to these opportunities avail yourself to these opportunities avail yourself to these opportunities because I know that it will be something because I know that it will be something because I know that it will be something that you will love and that you will um that you will love and that you will um that you will love and that you will um you you will cherish for a long time.

you you will cherish for a long time. you you will cherish for a long time. And I appreciate that. And I appreciate that. And I appreciate that. >> All right. So, this is distinct from >> All right. So, this is distinct from >> All right. So, this is distinct from Kayle's announcement where she shared a Kayle's announcement where she shared a Kayle's announcement where she shared a personal story. But I wanted to personal story. But I wanted to personal story. But I wanted to highlight this pastor's version of an highlight this pastor's version of an highlight this pastor's version of an announcement because I thought it's a announcement because I thought it's a announcement because I thought it's a good representation of it's a huge leap good representation of it's a huge leap good representation of it's a huge leap forward from just saying the name of an forward from just saying the name of an forward from just saying the name of an event and dropping information. He uses event and dropping information. He uses event and dropping information. He uses a couple literary devices that I do a couple literary devices that I do a couple literary devices that I do think can be persuasive. I think think can be persuasive. I think think can be persuasive. I think reaching for a story is always superior reaching for a story is always superior reaching for a story is always superior to this, but this is so much better than to this, but this is so much better than to this, but this is so much better than the simple read off the information from the simple read off the information from the simple read off the information from the piece of paper. you're all alone on the piece of paper. you're all alone on the piece of paper. you're all alone on that stage and then you're, you know, that stage and then you're, you know, that stage and then you're, you know, righteous rambling. Here we go. righteous rambling. Here we go. righteous rambling. Here we go. >> What does he do? He starts with a >> What does he do? He starts with a >> What does he do? He starts with a metaphor and he talks about being on the metaphor and he talks about being on the metaphor and he talks about being on the sidelines or being in the game. He sidelines or being in the game. He sidelines or being in the game. He starts his announcement portion with starts his announcement portion with starts his announcement portion with that and he ends it with it. So, it's a that and he ends it with it. So, it's a that and he ends it with it. So, it's a nice bookend. And just like the previous nice bookend. And just like the previous nice bookend. And just like the previous example, both of these are for groups, example, both of these are for groups, example, both of these are for groups, right? right? right? >> Rooted group for the church in Tulsa and >> Rooted group for the church in Tulsa and >> Rooted group for the church in Tulsa and then the unveiled group for the church then the unveiled group for the church then the unveiled group for the church in London, Ontario. in London, Ontario. in London, Ontario. He also uses some self-deprecating humor He also uses some self-deprecating humor He also uses some self-deprecating humor which is always a good way of earning which is always a good way of earning which is always a good way of earning equity with the audience and he shares a equity with the audience and he shares a equity with the audience and he shares a personal anecdote as well.

personal anecdote as well. personal anecdote as well. >> Mhm. >> Mhm. >> Mhm. >> He finally shares a challenge which is >> He finally shares a challenge which is >> He finally shares a challenge which is different from don't miss it. different from don't miss it. different from don't miss it. >> Right. >> Right. >> Right. >> I still think it's not as good as it >> I still think it's not as good as it >> I still think it's not as good as it could be but this is like a perfectly could be but this is like a perfectly could be but this is like a perfectly acceptable announcement where there was acceptable announcement where there was acceptable announcement where there was mission of the church. Here's why it mission of the church. Here's why it mission of the church. Here's why it matters. a metaphor that is a form of matters. a metaphor that is a form of matters. a metaphor that is a form of storytelling. The personal anecdote storytelling. The personal anecdote storytelling. The personal anecdote which is storytelling and then the next which is storytelling and then the next which is storytelling and then the next step is issued as a challenge. Here's step is issued as a challenge. Here's step is issued as a challenge. Here's who we identify as a church. Here's who who we identify as a church. Here's who who we identify as a church. Here's who I think you want to identify as a person I think you want to identify as a person I think you want to identify as a person with as well. And I challenge you to get with as well. And I challenge you to get with as well. And I challenge you to get involved. involved. involved. >> That is largely more compelling than the >> That is largely more compelling than the >> That is largely more compelling than the other version. other version. other version. >> At the end of the day, they're both >> At the end of the day, they're both >> At the end of the day, they're both essentially talking about men's groups. essentially talking about men's groups. essentially talking about men's groups. >> Yeah. >> Yeah. >> Yeah. >> Yeah. And that's you can see him making >> Yeah. And that's you can see him making >> Yeah. And that's you can see him making his effort to inspire people to take his effort to inspire people to take his effort to inspire people to take this next step, right? He he knows this this next step, right? He he knows this this next step, right? He he knows this next step is valuable for a myriad of next step is valuable for a myriad of next step is valuable for a myriad of reasons. reasons. reasons. >> And um yeah, I think in in my estimation >> And um yeah, I think in in my estimation >> And um yeah, I think in in my estimation did did a good job of very likely did did a good job of very likely did did a good job of very likely inspiring someone in the room to get in inspiring someone in the room to get in inspiring someone in the room to get in the game as he said and take a next step the game as he said and take a next step the game as he said and take a next step using you know a a metaphor, a literary using you know a a metaphor, a literary using you know a a metaphor, a literary device and and yeah, great effort for device and and yeah, great effort for device and and yeah, great effort for sure. And all things being equal, let's sure. And all things being equal, let's sure. And all things being equal, let's assume no one in either announcement assume no one in either announcement assume no one in either announcement takes the next step and gets involved in takes the next step and gets involved in takes the next step and gets involved in the men's group. In this latter example, the men's group. In this latter example, the men's group. In this latter example, I know more about that pastor. So I know more about that pastor. So I know more about that pastor. So there's greater interpersonal there's greater interpersonal there's greater interpersonal relationship now available. Two, my relationship now available. Two, my relationship now available. Two, my attention was kept. So leading into the attention was kept. So leading into the attention was kept. So leading into the sermon or leading into whatever's next sermon or leading into whatever's next sermon or leading into whatever's next for service, I don't have to like for service, I don't have to like for service, I don't have to like re-engage people. It's already there.

re-engage people. It's already there. re-engage people. It's already there. And three, I have effectively shared the And three, I have effectively shared the And three, I have effectively shared the mission of the church, why we do things, mission of the church, why we do things, mission of the church, why we do things, and why you would want to be involved in and why you would want to be involved in and why you would want to be involved in them without just going through all that them without just going through all that them without just going through all that righteous rambling. righteous rambling. righteous rambling. >> So now, >> So now, >> So now, >> win-win either way. >> win-win either way. >> win-win either way. >> Let's move to policy item number five. >> Let's move to policy item number five. >> Let's move to policy item number five. One destination for every promo. We One destination for every promo. We One destination for every promo. We don't want to scatter next steps across don't want to scatter next steps across don't want to scatter next steps across multiple channels. We want to send every multiple channels. We want to send every multiple channels. We want to send every promo to one consistent destination so promo to one consistent destination so promo to one consistent destination so the church knows exactly where to go the church knows exactly where to go the church knows exactly where to go every time. We did an audit of the every time. We did an audit of the every time. We did an audit of the audits and we found that the average audits and we found that the average audits and we found that the average church in a single service sends people church in a single service sends people church in a single service sends people to 8.7 destinations which I will be to 8.7 destinations which I will be to 8.7 destinations which I will be honest is so much more than I thought honest is so much more than I thought honest is so much more than I thought was happening in church was happening in church was happening in church >> and we knew that and we knew it was bad >> and we knew that and we knew it was bad >> and we knew that and we knew it was bad >> right? We have spoken for a decade often >> right? We have spoken for a decade often >> right? We have spoken for a decade often hyperbolically I thought hyperbolically I thought hyperbolically I thought >> say oh you know talk to pastor Linda and >> say oh you know talk to pastor Linda and >> say oh you know talk to pastor Linda and go to the office and the welcome cafe go to the office and the welcome cafe go to the office and the welcome cafe and the email and download the app and and the email and download the app and and the email and download the app and talk to the people at the front six no talk to the people at the front six no talk to the people at the front six no like that that was me running out of like that that was me running out of like that that was me running out of ideas and that's still 2.7 below the ideas and that's still 2.7 below the ideas and that's still 2.7 below the average. So what are we seeing in average. So what are we seeing in average. So what are we seeing in churches? Website, church center app, QR churches? Website, church center app, QR churches? Website, church center app, QR code, pastor at the back, connections code, pastor at the back, connections code, pastor at the back, connections wall, staff with lanyards, youth leaders wall, staff with lanyards, youth leaders wall, staff with lanyards, youth leaders in the lobby, pastor Jessica, who like in the lobby, pastor Jessica, who like in the lobby, pastor Jessica, who like that is just a short list of all of the that is just a short list of all of the that is just a short list of all of the different that we have seen.

different that we have seen. different that we have seen. >> The importance of this and we'll get it, >> The importance of this and we'll get it, >> The importance of this and we'll get it, we'll get into it in building block we'll get into it in building block we'll get into it in building block number six and seven with the one next number six and seven with the one next number six and seven with the one next step, one story formula and the central step, one story formula and the central step, one story formula and the central hub where this is all going to come hub where this is all going to come hub where this is all going to come together. But the policy needs to exist together. But the policy needs to exist together. But the policy needs to exist first. Yeah. To basically instill in the first. Yeah. To basically instill in the first. Yeah. To basically instill in the entire church the importance of entire church the importance of entire church the importance of consolidation. consolidation. consolidation. >> When you have one place that you send >> When you have one place that you send >> When you have one place that you send the church every single time, the church every single time, the church every single time, they will remember where to go when they will remember where to go when they will remember where to go when their next step comes about. their next step comes about. their next step comes about. >> And this is the part of the language you >> And this is the part of the language you >> And this is the part of the language you use becomes the culture you build. I use becomes the culture you build. I use becomes the culture you build. I don't want to build the culture of a don't want to build the culture of a don't want to build the culture of a church where people feel like they need church where people feel like they need church where people feel like they need to call the church or track down a to call the church or track down a to call the church or track down a pastor in the lobby and say, "What time pastor in the lobby and say, "What time pastor in the lobby and say, "What time was that thing happening again?" because was that thing happening again?" because was that thing happening again?" because they are not equipped to know where to they are not equipped to know where to they are not equipped to know where to go. go. go. >> Yeah. >> Yeah. >> Yeah. >> We use the movie trailer and the movie >> We use the movie trailer and the movie >> We use the movie trailer and the movie theater analogy all the time for theater analogy all the time for theater analogy all the time for churches in next steps. Think about it churches in next steps. Think about it churches in next steps. Think about it this way. A person in your church is this way. A person in your church is this way. A person in your church is inspired by a movie trailer. Not the inspired by a movie trailer. Not the inspired by a movie trailer. Not the information in the movie trailer, the information in the movie trailer, the information in the movie trailer, the inspiration. inspiration. inspiration. >> They are then given a task. That task is >> They are then given a task. That task is >> They are then given a task. That task is you want to see this movie, figure out you want to see this movie, figure out you want to see this movie, figure out what it's playing near you. And every what it's playing near you. And every what it's playing near you. And every time people are able to do that, time people are able to do that, time people are able to do that, >> right? They have the ability to track >> right? They have the ability to track >> right? They have the ability to track these things down.

these things down. these things down. >> In a movie theater, you don't know where >> In a movie theater, you don't know where >> In a movie theater, you don't know where movie theater number 17 is in the movie theater number 17 is in the movie theater number 17 is in the theater. theater. theater. >> You walk in, you all go to the same >> You walk in, you all go to the same >> You walk in, you all go to the same place first, and then you figure out place first, and then you figure out place first, and then you figure out where you want to go. That is the idea where you want to go. That is the idea where you want to go. That is the idea of the central hub. You all go to that of the central hub. You all go to that of the central hub. You all go to that one place and then Tammy goes to theater one place and then Tammy goes to theater one place and then Tammy goes to theater 1 and Jason goes to theater 7 and then 1 and Jason goes to theater 7 and then 1 and Jason goes to theater 7 and then like you know Barbara and Jim go to like you know Barbara and Jim go to like you know Barbara and Jim go to theater 19. They're all going to their theater 19. They're all going to their theater 19. They're all going to their different next step but they're starting different next step but they're starting different next step but they're starting at the same place. That is how the at the same place. That is how the at the same place. That is how the central hub philosophy is meant to work. central hub philosophy is meant to work. central hub philosophy is meant to work. We've been teaching this idea for 10 We've been teaching this idea for 10 We've been teaching this idea for 10 years and we've seen it work years and we've seen it work years and we've seen it work tremendously well in churches. But it tremendously well in churches. But it tremendously well in churches. But it requires vigilance. It requires requires vigilance. It requires requires vigilance. It requires discipline. It requires policy that discipline. It requires policy that discipline. It requires policy that everyone commits to at the beginning. everyone commits to at the beginning. everyone commits to at the beginning. >> And we should acknowledge that it is it >> And we should acknowledge that it is it >> And we should acknowledge that it is it is paradoxical, right? It's it's is paradoxical, right? It's it's is paradoxical, right? It's it's contrary to to what you may assume. contrary to to what you may assume. contrary to to what you may assume. We've talked about this for so long um We've talked about this for so long um We've talked about this for so long um on this channel and and through our work on this channel and and through our work on this channel and and through our work at ProChurch Tools and Nucleus, but at ProChurch Tools and Nucleus, but at ProChurch Tools and Nucleus, but maybe someone's listening to the show maybe someone's listening to the show maybe someone's listening to the show today hearing it for the first time that today hearing it for the first time that today hearing it for the first time that there is this paradox of choice. It's there is this paradox of choice. It's there is this paradox of choice. It's been well documented by social been well documented by social been well documented by social scientists where the more options people scientists where the more options people scientists where the more options people have, the more kind of paralyzed they have, the more kind of paralyzed they have, the more kind of paralyzed they feel to actually make a choice to to feel to actually make a choice to to feel to actually make a choice to to take a next step.

take a next step. take a next step. >> You ever been to Cheesecake Factory >> You ever been to Cheesecake Factory >> You ever been to Cheesecake Factory people? [laughter] people? [laughter] people? [laughter] >> Right. And so the less options you have >> Right. And so the less options you have >> Right. And so the less options you have often the more next steps you see. And often the more next steps you see. And often the more next steps you see. And so yeah, it's it's it's in some way so yeah, it's it's it's in some way so yeah, it's it's it's in some way intuitive to think, oh, we just we need intuitive to think, oh, we just we need intuitive to think, oh, we just we need to give all these options to people to give all these options to people to give all these options to people because we want them to take this next because we want them to take this next because we want them to take this next step. We want to make it as easy for the step. We want to make it as easy for the step. We want to make it as easy for the techsavvy young person and the elder techsavvy young person and the elder techsavvy young person and the elder person who wants to sign up on paper or person who wants to sign up on paper or person who wants to sign up on paper or somebody who prefers the phone and somebody who prefers the phone and somebody who prefers the phone and someone who prefers email. So we'll just someone who prefers email. So we'll just someone who prefers email. So we'll just cater to everyone. But paradoxically, cater to everyone. But paradoxically, cater to everyone. But paradoxically, that actually ends up in less next steps that actually ends up in less next steps that actually ends up in less next steps being taken. So when you consolidate being taken. So when you consolidate being taken. So when you consolidate everything to one place at one time, everything to one place at one time, everything to one place at one time, hey, if you want to sign up for anything hey, if you want to sign up for anything hey, if you want to sign up for anything or if you want to sign up for this thing or if you want to sign up for this thing or if you want to sign up for this thing that we're talking about, you can do it that we're talking about, you can do it that we're talking about, you can do it in this one place. um you know the in this one place. um you know the in this one place. um you know the central hub. We're going to get to that. central hub. We're going to get to that. central hub. We're going to get to that. We're working towards that. But the the We're working towards that. But the the We're working towards that. But the the the idea is one place for every next the idea is one place for every next the idea is one place for every next step in your church. Side note, do you step in your church. Side note, do you step in your church. Side note, do you remember when you had to call the movie remember when you had to call the movie remember when you had to call the movie theater to listen to the movies and the theater to listen to the movies and the theater to listen to the movies and the show times show times show times >> movie phone? >> movie phone? >> movie phone? >> Like before the you could just go to >> Like before the you could just go to >> Like before the you could just go to Cinniplex or Landmark and and figure it Cinniplex or Landmark and and figure it Cinniplex or Landmark and and figure it out. Yeah. out. Yeah. out. Yeah. >> You just had to call and listen. >> You just had to call and listen. >> You just had to call and listen. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> Yeah. >> How old are you >> How old are you >> How old are you >> today? 33. >> today? 33. >> today? 33. >> Wow. >> Wow. >> Wow. >> I feel like that predates me a little >> I feel like that predates me a little >> I feel like that predates me a little bit.

bit. bit. >> Really? >> Really? >> Really? >> Yeah. >> Yeah. >> Yeah. >> Huh. >> Huh. >> Huh. >> But maybe not. Maybe I I mean we don't >> But maybe not. Maybe I I mean we don't >> But maybe not. Maybe I I mean we don't all come from privileged families that all come from privileged families that all come from privileged families that got to go to the movies [laughter] got to go to the movies [laughter] got to go to the movies [laughter] growing up. My grandparents took me to growing up. My grandparents took me to growing up. My grandparents took me to see movies. That was about it. I don't see movies. That was about it. I don't see movies. That was about it. I don't think I ever went with my family. think I ever went with my family. think I ever went with my family. >> Yeah. >> Yeah. >> Yeah. >> No. >> No. >> No. >> Too busy sending me on international >> Too busy sending me on international >> Too busy sending me on international basketball trips apparently down to Ohio basketball trips apparently down to Ohio basketball trips apparently down to Ohio and Pennsylvania. All right. Finally, and Pennsylvania. All right. Finally, and Pennsylvania. All right. Finally, policy item number six. Values dictate policy item number six. Values dictate policy item number six. Values dictate voice. How we communicate matters as voice. How we communicate matters as voice. How we communicate matters as much as what we communicate. Our voice much as what we communicate. Our voice much as what we communicate. Our voice is anchored in our church's core values is anchored in our church's core values is anchored in our church's core values and start again stories to keep and start again stories to keep and start again stories to keep messaging consistent, authentic, and messaging consistent, authentic, and messaging consistent, authentic, and aligned with our mission. We're not aligned with our mission. We're not aligned with our mission. We're not going to do a deep dive into this going to do a deep dive into this going to do a deep dive into this because we did one recently on an because we did one recently on an because we did one recently on an episode, I think three weeks ago called episode, I think three weeks ago called episode, I think three weeks ago called Great Versus Average, a church Great Versus Average, a church Great Versus Average, a church announcement workshop where we took a announcement workshop where we took a announcement workshop where we took a singular announcement and we upgraded it singular announcement and we upgraded it singular announcement and we upgraded it five different times to its ultimate five different times to its ultimate five different times to its ultimate final version. And the entire throughine final version. And the entire throughine final version. And the entire throughine of that episode was your church has a of that episode was your church has a of that episode was your church has a unique voice. unique voice. unique voice. >> If you prepare your announcements in >> If you prepare your announcements in >> If you prepare your announcements in that unique voice, they are so much more that unique voice, they are so much more that unique voice, they are so much more compelling than using the generic voice. compelling than using the generic voice. compelling than using the generic voice. the generic voice starting there. What the generic voice starting there. What the generic voice starting there. What invariably happens is we default into invariably happens is we default into invariably happens is we default into the righteous rambling.

the righteous rambling. the righteous rambling. >> When you have your unique voice that is >> When you have your unique voice that is >> When you have your unique voice that is downstream of your church's unique DNA, downstream of your church's unique DNA, downstream of your church's unique DNA, which we all believe exists, right? We which we all believe exists, right? We which we all believe exists, right? We believe your church is different than believe your church is different than believe your church is different than others, not better or worse, but others, not better or worse, but others, not better or worse, but uniquely positioned to reach people that uniquely positioned to reach people that uniquely positioned to reach people that others are not. That's what we believe. others are not. That's what we believe. others are not. That's what we believe. And so that would necessitate, if your And so that would necessitate, if your And so that would necessitate, if your church is unique, how you would speak church is unique, how you would speak church is unique, how you would speak >> is unique. Think about comedians. What >> is unique. Think about comedians. What >> is unique. Think about comedians. What makes a comedian usually great is they makes a comedian usually great is they makes a comedian usually great is they have like a unique delivery that's have like a unique delivery that's have like a unique delivery that's theirs theirs theirs >> and they have a way of talking like >> and they have a way of talking like >> and they have a way of talking like Sebastian Maniscalo's entire comedic Sebastian Maniscalo's entire comedic Sebastian Maniscalo's entire comedic career and SNL sketches that have come career and SNL sketches that have come career and SNL sketches that have come from it from it from it >> just the way he talks >> just the way he talks >> just the way he talks >> is like I'm going to take Italian speak >> is like I'm going to take Italian speak >> is like I'm going to take Italian speak and make it extremely cartoonish and make it extremely cartoonish and make it extremely cartoonish >> that's that's what it is at the heart >> that's that's what it is at the heart >> that's that's what it is at the heart and so churches are the same way not and so churches are the same way not and so churches are the same way not from the comedic side but that if you from the comedic side but that if you from the comedic side but that if you have a unique DNA that's established how have a unique DNA that's established how have a unique DNA that's established how you speak would also be unique because you speak would also be unique because you speak would also be unique because you are positioned to reach people in you are positioned to reach people in you are positioned to reach people in stages of life with struggles that you stages of life with struggles that you stages of life with struggles that you as a church are empowered to serve that as a church are empowered to serve that as a church are empowered to serve that others others others >> well they're empowered to serve others >> well they're empowered to serve others >> well they're empowered to serve others differently. So we're going to defer to differently. So we're going to defer to differently. So we're going to defer to that episode for values dictate voice that episode for values dictate voice that episode for values dictate voice >> but let's summarize the six policy items >> but let's summarize the six policy items >> but let's summarize the six policy items and you can find a PDF in the and you can find a PDF in the and you can find a PDF in the description with all of these description with all of these description with all of these summarized. You can find a PDF in the summarized. You can find a PDF in the summarized. You can find a PDF in the description with the seven building description with the seven building description with the seven building blocks. We are equipping you. We are blocks. We are equipping you. We are blocks. We are equipping you. We are resourcing you. We want a future to resourcing you. We want a future to resourcing you. We want a future to exist where it is extremely common for a exist where it is extremely common for a exist where it is extremely common for a church to get their church chaos score church to get their church chaos score church to get their church chaos score and it be from 0 to 25 and it be from 0 to 25 and it be from 0 to 25 >> in the blue. Yes, this is not about like >> in the blue. Yes, this is not about like >> in the blue. Yes, this is not about like scoring a zero. Okay, this is about scoring a zero. Okay, this is about scoring a zero. Okay, this is about being in that lowest quadrant.

being in that lowest quadrant. being in that lowest quadrant. >> So, six policy items. Number one, >> So, six policy items. Number one, >> So, six policy items. Number one, awareness is not interest. Number two, awareness is not interest. Number two, awareness is not interest. Number two, Sunday is not your savior. We touched on Sunday is not your savior. We touched on Sunday is not your savior. We touched on this briefly. The building block that's this briefly. The building block that's this briefly. The building block that's coming next is going to so critically coming next is going to so critically coming next is going to so critically link to this. Number three, the more you link to this. Number three, the more you link to this. Number three, the more you announce, the less they listen. Number announce, the less they listen. Number announce, the less they listen. Number four, inspiration over information. four, inspiration over information. four, inspiration over information. Number five, Number five, Number five, one destination for every promo. And one destination for every promo. And one destination for every promo. And number six, values dictate voice. number six, values dictate voice. number six, values dictate voice. The purpose of this episode in a lot of The purpose of this episode in a lot of The purpose of this episode in a lot of ways is to prepare you for all the ways is to prepare you for all the ways is to prepare you for all the building blocks to come. This policy building blocks to come. This policy building blocks to come. This policy creates shared language that everyone creates shared language that everyone creates shared language that everyone can come back to. can come back to. can come back to. >> Alex has shared language for his family >> Alex has shared language for his family >> Alex has shared language for his family and he has it on a wall framed. Mhm. and he has it on a wall framed. Mhm. and he has it on a wall framed. Mhm. >> And the reason that the rules of the >> And the reason that the rules of the >> And the reason that the rules of the house exist is to create something when house exist is to create something when house exist is to create something when his children are doing something or he his children are doing something or he his children are doing something or he himself is doing something that is himself is doing something that is himself is doing something that is contrary to that and say this is what we contrary to that and say this is what we contrary to that and say this is what we do. We say this is our thing. Why? We do. We say this is our thing. Why? We do. We say this is our thing. Why? We know it is for the flourishing of know it is for the flourishing of know it is for the flourishing of everyone in this household. So let us everyone in this household. So let us everyone in this household. So let us abide by those values. abide by those values. abide by those values. >> Can I tell you the way it's working out?

>> Can I tell you the way it's working out? >> Can I tell you the way it's working out? >> My my 5-year-old is constantly citing >> My my 5-year-old is constantly citing >> My my 5-year-old is constantly citing the rules to me. Dad, Dad, in our the rules to me. Dad, Dad, in our the rules to me. Dad, Dad, in our family, we get second chances always. family, we get second chances always. family, we get second chances always. And I had to explain to him, second And I had to explain to him, second And I had to explain to him, second chance doesn't mean you're going to get chance doesn't mean you're going to get chance doesn't mean you're going to get a second chance right away. Maybe your a second chance right away. Maybe your a second chance right away. Maybe your second chance comes tomorrow, son. second chance comes tomorrow, son. second chance comes tomorrow, son. [laughter] [laughter] [laughter] >> Good answer. Good answer. >> Good answer. Good answer. >> Good answer. Good answer. >> That's shared language. But that's how >> That's shared language. But that's how >> That's shared language. But that's how policy works. He's he's catching it and policy works. He's he's catching it and policy works. He's he's catching it and he's using it. Catch the vision. he's using it. Catch the vision. he's using it. Catch the vision. Exactly. Exactly. Exactly. >> Informal policy >> Informal policy >> Informal policy >> doesn't help anyone because it can't >> doesn't help anyone because it can't >> doesn't help anyone because it can't unify. Mhm. unify. Mhm. unify. Mhm. >> Sometimes, and this is what's amazing >> Sometimes, and this is what's amazing >> Sometimes, and this is what's amazing about every church chaos score virtually about every church chaos score virtually about every church chaos score virtually being bad, is that being bad, is that being bad, is that >> there is so much to be gained by just >> there is so much to be gained by just >> there is so much to be gained by just installing the fundamentals, the basics. installing the fundamentals, the basics. installing the fundamentals, the basics. This is like a person who is swinging a This is like a person who is swinging a This is like a person who is swinging a golf a golf club, and they're they're golf a golf club, and they're they're golf a golf club, and they're they're right-handed, but they're swinging right-handed, but they're swinging right-handed, but they're swinging left-handed, and no one is just told left-handed, and no one is just told left-handed, and no one is just told like, "No, you just have to turn the like, "No, you just have to turn the like, "No, you just have to turn the other way, other way, other way, >> right?" How many of these examples that >> right?" How many of these examples that >> right?" How many of these examples that we've shown in the last two episodes we've shown in the last two episodes we've shown in the last two episodes that have been pretty like that have that have been pretty like that have that have been pretty like that have been maybe chaotic? How many of those been maybe chaotic? How many of those been maybe chaotic? How many of those could be like radically reformed just by could be like radically reformed just by could be like radically reformed just by following some of these policy um items following some of these policy um items following some of these policy um items here and the second building block here and the second building block here and the second building block before even considering the next five before even considering the next five before even considering the next five building blocks?

building blocks? building blocks? >> Yes. >> Yes. >> Yes. >> Yeah. So, building block one, assign >> Yeah. So, building block one, assign >> Yeah. So, building block one, assign levels to every ministry. levels to every ministry. levels to every ministry. >> Building block two, publish policy. We >> Building block two, publish policy. We >> Building block two, publish policy. We have given you the policy. Please steal have given you the policy. Please steal have given you the policy. Please steal it from us. We have refined this over it from us. We have refined this over it from us. We have refined this over more than a decade of working with more than a decade of working with more than a decade of working with thousands of churches. Take it and thousands of churches. Take it and thousands of churches. Take it and install it. And once that exists, install it. And once that exists, install it. And once that exists, building blocks three through seven will building blocks three through seven will building blocks three through seven will >> in that process create new mechanisms >> in that process create new mechanisms >> in that process create new mechanisms and create new scaffolding to organize and create new scaffolding to organize and create new scaffolding to organize all of the chaotic communications in all of the chaotic communications in all of the chaotic communications in your church. But the policy is so your church. But the policy is so your church. But the policy is so critical because it becomes the language critical because it becomes the language critical because it becomes the language and the language you use becomes the and the language you use becomes the and the language you use becomes the culture you build. the way that culture you build. the way that culture you build. the way that communications is solved, the system. It communications is solved, the system. It communications is solved, the system. It works when everyone knows the system and works when everyone knows the system and works when everyone knows the system and abides in the system. Right? This is abides in the system. Right? This is abides in the system. Right? This is what a marriage is. A marriage works what a marriage is. A marriage works what a marriage is. A marriage works when we say vows to each other at the when we say vows to each other at the when we say vows to each other at the altar and then we stick to the vows. altar and then we stick to the vows. altar and then we stick to the vows. >> If we don't stick to the vows, it falls >> If we don't stick to the vows, it falls >> If we don't stick to the vows, it falls apart. apart. apart. >> Does that mean that like the vows were >> Does that mean that like the vows were >> Does that mean that like the vows were bad? No. You just didn't follow them. bad? No. You just didn't follow them. bad? No. You just didn't follow them. [laughter] [laughter] [laughter] >> That's the vow. You stay to it. >> That's the vow. You stay to it. >> That's the vow. You stay to it. >> That's when this works. >> That's when this works. >> That's when this works. >> And when churches don't install the >> And when churches don't install the >> And when churches don't install the policy, the system falls apart because policy, the system falls apart because policy, the system falls apart because people are not aware of how it's meant people are not aware of how it's meant people are not aware of how it's meant to work.

to work. to work. >> Mhm. Stick to the policy. What you will >> Mhm. Stick to the policy. What you will >> Mhm. Stick to the policy. What you will find is that as soon as you do these find is that as soon as you do these find is that as soon as you do these things, like Sunday is not my savior. I things, like Sunday is not my savior. I things, like Sunday is not my savior. I assign levels to every ministry. I'm a assign levels to every ministry. I'm a assign levels to every ministry. I'm a level four. And if stage announcements level four. And if stage announcements level four. And if stage announcements are not going to save me, what do I are not going to save me, what do I are not going to save me, what do I have? No one will ever come to my have? No one will ever come to my have? No one will ever come to my ministry ever again. That is what ministry ever again. That is what ministry ever again. That is what building block three is for. Give every building block three is for. Give every building block three is for. Give every ministry a home. We will be back next ministry a home. We will be back next ministry a home. We will be back next Wednesday and we will dive deep into Wednesday and we will dive deep into Wednesday and we will dive deep into building block number three. Before building block number three. Before building block number three. Before then, go to church.com. Get your score. then, go to church.com. Get your score. then, go to church.com. Get your score. Be the first church. It's going to Be the first church. It's going to Be the first church. It's going to happen real soon. Yeah, that scores in happen real soon. Yeah, that scores in happen real soon. Yeah, that scores in that 0 to 25. that 0 to 25. that 0 to 25. >> You'll get your audit in like rather >> You'll get your audit in like rather >> You'll get your audit in like rather rapidly. rapidly. rapidly. >> It takes It's a really easy form to >> It takes It's a really easy form to >> It takes It's a really easy form to submit. Takes about three minutes. And submit. Takes about three minutes. And submit. Takes about three minutes. And then again, there's a real person that's then again, there's a real person that's then again, there's a real person that's going to work on it. So, it usually going to work on it. So, it usually going to work on it. So, it usually takes around 24 hours, a little bit takes around 24 hours, a little bit takes around 24 hours, a little bit longer on the weekends, but go and get longer on the weekends, but go and get longer on the weekends, but go and get that now so you're ready for next week. that now so you're ready for next week. that now so you're ready for next week. And if you want that free communications And if you want that free communications And if you want that free communications makeover, that will be compiled in your makeover, that will be compiled in your makeover, that will be compiled in your report. It is going to look different report. It is going to look different report. It is going to look different depending on where your score is. So, depending on where your score is. So, depending on where your score is. So, get the score first and then that will get the score first and then that will get the score first and then that will give you, okay, here's what's going on. give you, okay, here's what's going on. give you, okay, here's what's going on. And here's how we think we can fix it.

And here's how we think we can fix it. And here's how we think we can fix it. church.com for that. Download the PDFs, church.com for that. Download the PDFs, church.com for that. Download the PDFs, store them, install the policy, and store them, install the policy, and store them, install the policy, and we'll see you next week for building we'll see you next week for building we'll see you next week for building block number three. Thank you for your block number three. Thank you for your block number three. Thank you for your time, attention, and trust. We'll talk time, attention, and trust. We'll talk time, attention, and trust. We'll talk to you then. to you then. to you then. >> 8 >> 8 >> 8 99. I don't know how many of these 99. I don't know how many of these 99. I don't know how many of these podcast episodes I've had the privilege podcast episodes I've had the privilege podcast episodes I've had the privilege to be on. to be on. to be on. >> H But 900 episodes of a podcast [music] >> H But 900 episodes of a podcast [music] >> H But 900 episodes of a podcast [music] is a lot of episodes. People like this is a lot of episodes. People like this is a lot of episodes. People like this show.