Big changes on social media that have churches worried

you hear it all the time social media you hear it all the time social media changes so fast how can I ever keep up changes so fast how can I ever keep up changes so fast how can I ever keep up so today on the show we're discussing so today on the show we're discussing so today on the show we're discussing those changes today on the show we're those changes today on the show we're those changes today on the show we're joined by Danielle Davis Church social joined by Danielle Davis Church social joined by Danielle Davis Church social media Savant and both her myself and media Savant and both her myself and media Savant and both her myself and Alex have brought two topics to discuss Alex have brought two topics to discuss Alex have brought two topics to discuss with the group first something about with the group first something about with the group first something about social media that excites us about the social media that excites us about the social media that excites us about the future and second something about social future and second something about social future and second something about social media that concerns us about the future media that concerns us about the future media that concerns us about the future we're here to keep your church in the we're here to keep your church in the we're here to keep your church in the know on all the changes happening on know on all the changes happening on know on all the changes happening on social so let's dive social so let's dive social so let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheer your host and join as always Brady sheer your host and join as always Brady sheer your host and join as always by my co-host it's Alexander Mills hello by my co-host it's Alexander Mills hello by my co-host it's Alexander Mills hello hello we're also joined by Danielle hello we're also joined by Danielle hello we're also joined by Danielle Davis founder of church fluence a great Davis founder of church fluence a great Davis founder of church fluence a great follow on Instagram as well I'm Daniel follow on Instagram as well I'm Daniel follow on Instagram as well I'm Daniel Davis Danielle welcome to the show hello Davis Danielle welcome to the show hello Davis Danielle welcome to the show hello thrilled to have you today the episode thrilled to have you today the episode thrilled to have you today the episode framework is a bit of a new one we're framework is a bit of a new one we're framework is a bit of a new one we're calling it 6 in 60 uh both Danielle and calling it 6 in 60 uh both Danielle and calling it 6 in 60 uh both Danielle and Alex along with myself have brought Alex along with myself have brought Alex along with myself have brought topics to discuss in a round table topics to discuss in a round table topics to discuss in a round table format each of us has not shared our format each of us has not shared our format each of us has not shared our topics with the other two we're not here topics with the other two we're not here topics with the other two we're not here to agree we're here to discuss we'll see to agree we're here to discuss we'll see to agree we're here to discuss we'll see what happens cuz last time we did this what happens cuz last time we did this what happens cuz last time we did this didn't you and I have the same one of didn't you and I have the same one of didn't you and I have the same one of the same topics yes so what I tried to the same topics yes so what I tried to the same topics yes so what I tried to do is I tried to go a bit off the board do is I tried to go a bit off the board do is I tried to go a bit off the board okay what if I tried to go off the board okay what if I tried to go off the board okay what if I tried to go off the board and we ended up on the same board that's and we ended up on the same board that's and we ended up on the same board that's off the board well that would be that off the board well that would be that off the board well that would be that would be problematic I think so we're would be problematic I think so we're would be problematic I think so we're talking about one change observation or talking about one change observation or talking about one change observation or trend on social media that excites us trend on social media that excites us trend on social media that excites us about the future and one that concerns about the future and one that concerns about the future and one that concerns us about the future Reverend randomizer us about the future Reverend randomizer us about the future Reverend randomizer has put each of us into the randomizer has put each of us into the randomizer has put each of us into the randomizer to determine the order Alex that's right

to determine the order Alex that's right to determine the order Alex that's right who's going first let me hit the who's going first let me hit the who's going first let me hit the randomizer uh yes using the site randomizer uh yes using the site randomizer uh yes using the site random.org and so we're we're in the random.org and so we're we're in the random.org and so we're we're in the hands of the the randomizer here o and hands of the the randomizer here o and hands of the the randomizer here o and our guest comes up first we're going our guest comes up first we're going our guest comes up first we're going with Danielle and Daniel's going to with Danielle and Daniel's going to with Danielle and Daniel's going to share something on social a trend a share something on social a trend a share something on social a trend a change that excites her a positive TR change that excites her a positive TR change that excites her a positive TR like it take it away Danielle all right like it take it away Danielle all right like it take it away Danielle all right here we go um I am so excited about this here we go um I am so excited about this here we go um I am so excited about this for churches so here it is it's a shift for churches so here it is it's a shift for churches so here it is it's a shift in how we actually create content and it in how we actually create content and it in how we actually create content and it is this low Fidelity videos are is this low Fidelity videos are is this low Fidelity videos are outperforming high production videos outperforming high production videos outperforming high production videos across platforms so when I say low across platforms so when I say low across platforms so when I say low Fidelity I mean like purposefully Fidelity I mean like purposefully Fidelity I mean like purposefully unpolished and you know we know that unpolished and you know we know that unpolished and you know we know that this started with Tik Tok but I think this started with Tik Tok but I think this started with Tik Tok but I think that now we're starting to see it come that now we're starting to see it come that now we're starting to see it come across other platforms and the reason is across other platforms and the reason is across other platforms and the reason is like people are actually now preferring like people are actually now preferring like people are actually now preferring to create and consume content that isn't to create and consume content that isn't to create and consume content that isn't polished that doesn't have you know a polished that doesn't have you know a polished that doesn't have you know a lot of advanced edits or effects and lot of advanced edits or effects and lot of advanced edits or effects and people want like you know companies and people want like you know companies and people want like you know companies and organizations and churches to get real organizations and churches to get real organizations and churches to get real to talk about real stuff and just not to talk about real stuff and just not to talk about real stuff and just not look so branded and look so perfect and look so branded and look so perfect and look so branded and look so perfect and I feel like especially for churches it I feel like especially for churches it I feel like especially for churches it used to be like the goal or to help you used to be like the goal or to help you used to be like the goal or to help you stand out you know you have to have this stand out you know you have to have this stand out you know you have to have this really high production stuff cuz you're really high production stuff cuz you're really high production stuff cuz you're looking at elevation you're looking at looking at elevation you're looking at looking at elevation you're looking at these bigger mega churches is but now it these bigger mega churches is but now it these bigger mega churches is but now it it kind of feels a little forced it it kind of feels a little forced it it kind of feels a little forced it feels maybe a little overdone or

feels maybe a little overdone or feels maybe a little overdone or scripted or kind of creates this like scripted or kind of creates this like scripted or kind of creates this like distance between the church and the distance between the church and the distance between the church and the people and again I I don't mean low people and again I I don't mean low people and again I I don't mean low quality you know but I mean not high quality you know but I mean not high quality you know but I mean not high production you know doesn't mean your production you know doesn't mean your production you know doesn't mean your videos should be blurry or like your videos should be blurry or like your videos should be blurry or like your caption should be unreadable or you you caption should be unreadable or you you caption should be unreadable or you you shouldn't post horizontal when it's shouldn't post horizontal when it's shouldn't post horizontal when it's supposed to be vertical um you know we supposed to be vertical um you know we supposed to be vertical um you know we need to work within the platforms and need to work within the platforms and need to work within the platforms and use them correctly cuz that does help use them correctly cuz that does help use them correctly cuz that does help our post get out to more people um but our post get out to more people um but our post get out to more people um but yeah I just saw some really cool stats yeah I just saw some really cool stats yeah I just saw some really cool stats like one social media expert Brock like one social media expert Brock like one social media expert Brock Johnson he tested his post and saw that Johnson he tested his post and saw that Johnson he tested his post and saw that his higher production value posts were his higher production value posts were his higher production value posts were actually getting 80% less views likes actually getting 80% less views likes actually getting 80% less views likes and shares and in another study by um and shares and in another study by um and shares and in another study by um Neil Patel he looked at 3,000 business Neil Patel he looked at 3,000 business Neil Patel he looked at 3,000 business accounts on Instagram and Tik Tok and it accounts on Instagram and Tik Tok and it accounts on Instagram and Tik Tok and it showed that 30 about showed that 30 about showed that 30 about 34% um of their low Fidelity content 34% um of their low Fidelity content 34% um of their low Fidelity content actually got more likes and about 18% actually got more likes and about 18% actually got more likes and about 18% more com comments so you know they they more com comments so you know they they more com comments so you know they they did note that the content that performed did note that the content that performed did note that the content that performed best still had some like some editing best still had some like some editing best still had some like some editing and one like really notable thing is and one like really notable thing is and one like really notable thing is like all the clips would change within 3 like all the clips would change within 3 like all the clips would change within 3 seconds which is really important of seconds which is really important of seconds which is really important of course for you know taking out your course for you know taking out your course for you know taking out your pauses out of your sermon Clips you know pauses out of your sermon Clips you know pauses out of your sermon Clips you know in your recap videos keeping those um in your recap videos keeping those um in your recap videos keeping those um frames and clips really short but the frames and clips really short but the frames and clips really short but the content looked more original it was shot content looked more original it was shot content looked more original it was shot without a phone um there was one more without a phone um there was one more without a phone um there was one more study he did that of a 100,000 reals study he did that of a 100,000 reals study he did that of a 100,000 reals that showed showed that videos perform that showed showed that videos perform that showed showed that videos perform better without like visual design better without like visual design better without like visual design elements as long as the content was

elements as long as the content was elements as long as the content was really good and so anyways this is so really good and so anyways this is so really good and so anyways this is so great for churches because the barrier great for churches because the barrier great for churches because the barrier to entry is actually lower than ever and to entry is actually lower than ever and to entry is actually lower than ever and you know you don't need a fancy you know you don't need a fancy you know you don't need a fancy microphone anymore or camera or lighting microphone anymore or camera or lighting microphone anymore or camera or lighting if you're into that that's cool but you if you're into that that's cool but you if you're into that that's cool but you don't have have to have it you know you don't have have to have it you know you don't have have to have it you know you can use learn to use your phone um it's can use learn to use your phone um it's can use learn to use your phone um it's easier and faster to make and these easier and faster to make and these easier and faster to make and these types of videos that are more organic types of videos that are more organic types of videos that are more organic they actually make your Church feel more they actually make your Church feel more they actually make your Church feel more approachable because it feels more real approachable because it feels more real approachable because it feels more real it is more real uh one of my favorite it is more real uh one of my favorite it is more real uh one of my favorite examples I'll share is from my friend examples I'll share is from my friend examples I'll share is from my friend Zach at City Church California and he is Zach at City Church California and he is Zach at City Church California and he is actually an amazing photographer and actually an amazing photographer and actually an amazing photographer and videographer on YouTube he has like an videographer on YouTube he has like an videographer on YouTube he has like an amazing YouTube not for churches that amazing YouTube not for churches that amazing YouTube not for churches that shows people how to do that stuff but shows people how to do that stuff but shows people how to do that stuff but his best post on their Church account his best post on their Church account his best post on their Church account was I don't know if you guys have seen was I don't know if you guys have seen was I don't know if you guys have seen this post um but it's a girl in a this post um but it's a girl in a this post um but it's a girl in a baptism tub reading her testimony from baptism tub reading her testimony from baptism tub reading her testimony from an and it's on an iPhone it was grainy an and it's on an iPhone it was grainy an and it's on an iPhone it was grainy because it was kind of dark you know he because it was kind of dark you know he because it was kind of dark you know he used the Instagram subtitles cuz he was used the Instagram subtitles cuz he was used the Instagram subtitles cuz he was just trying to throw it up there it just trying to throw it up there it just trying to throw it up there it ended up getting nearly a million views ended up getting nearly a million views ended up getting nearly a million views they got 6,000 followers from that one they got 6,000 followers from that one they got 6,000 followers from that one post and then they started to post that post and then they started to post that post and then they started to post that same exact type of post over and over same exact type of post over and over same exact type of post over and over and like another one got 1.7 million and like another one got 1.7 million and like another one got 1.7 million views and it's hilarious because he's views and it's hilarious because he's views and it's hilarious because he's literally a pro photographer and literally a pro photographer and literally a pro photographer and videographer uh but it just shows like videographer uh but it just shows like videographer uh but it just shows like the power of story The Power of what you the power of story The Power of what you the power of story The Power of what you post versus what it looks like and that

post versus what it looks like and that post versus what it looks like and that like those stories will break through like those stories will break through like those stories will break through you know the algorithm those stories are you know the algorithm those stories are you know the algorithm those stories are more important than what it looks like more important than what it looks like more important than what it looks like ultimately in the end I think it's just ultimately in the end I think it's just ultimately in the end I think it's just worth worth worth acknowledging how challenging this idea acknowledging how challenging this idea acknowledging how challenging this idea is for a lot of church creatives because is for a lot of church creatives because is for a lot of church creatives because church creatives love the look of Polish church creatives love the look of Polish church creatives love the look of Polish and now what we're telling them is you and now what we're telling them is you and now what we're telling them is you need to purpose put your own preferences need to purpose put your own preferences need to purpose put your own preferences aside for the sake of distribution and aside for the sake of distribution and aside for the sake of distribution and effectiveness of content I had a church effectiveness of content I had a church effectiveness of content I had a church email me we just had lunch as a company email me we just had lunch as a company email me we just had lunch as a company Danielle email me right after lunch Danielle email me right after lunch Danielle email me right after lunch before we jumped on this call and this before we jumped on this call and this before we jumped on this call and this church was like Hey we've been working church was like Hey we've been working church was like Hey we've been working with you for a little while we'd love to with you for a little while we'd love to with you for a little while we'd love to jump on a call we're worried about like jump on a call we're worried about like jump on a call we're worried about like our Instagram grid and how the aesthetic our Instagram grid and how the aesthetic our Instagram grid and how the aesthetic of the grid is is looking because it you of the grid is is looking because it you of the grid is is looking because it you know we are creating content for them know we are creating content for them know we are creating content for them that is not creating this stunning grid that is not creating this stunning grid that is not creating this stunning grid for them and when we get on the call I for them and when we get on the call I for them and when we get on the call I am going to walk them through this am going to walk them through this am going to walk them through this precise exact thing um it's curious precise exact thing um it's curious precise exact thing um it's curious because I resisted the Polish of social because I resisted the Polish of social because I resisted the Polish of social for the longest time and then when I for the longest time and then when I for the longest time and then when I leaned into a bit more of it our post leaned into a bit more of it our post leaned into a bit more of it our post started to perform a little bit better started to perform a little bit better started to perform a little bit better my theory is that my audience is church my theory is that my audience is church my theory is that my audience is church creatives that love polish right and so creatives that love polish right and so creatives that love polish right and so they want to see that because it's they want to see that because it's they want to see that because it's signaling to them in a way that this is signaling to them in a way that this is signaling to them in a way that this is quality and this is the the kind of the quality and this is the the kind of the quality and this is the the kind of the The Challenge and the Paradox is that The Challenge and the Paradox is that The Challenge and the Paradox is that what you like as a what you like as a what you like as a Creator it doesn't really matter because

Creator it doesn't really matter because Creator it doesn't really matter because you are not your audience your church is you are not your audience your church is you are not your audience your church is different from you they don't care about different from you they don't care about different from you they don't care about the Polish they don't care about the the Polish they don't care about the the Polish they don't care about the fancy grid and the perfect aesthetic all fancy grid and the perfect aesthetic all fancy grid and the perfect aesthetic all they care about is is this post they care about is is this post they care about is is this post accessible to me and you use the word accessible to me and you use the word accessible to me and you use the word Danielle approachable I think about the Danielle approachable I think about the Danielle approachable I think about the word like proximity how close are you word like proximity how close are you word like proximity how close are you able to get to your audience when you able to get to your audience when you able to get to your audience when you have this gloss and this polish and have this gloss and this polish and have this gloss and this polish and things are staged and there's tons of things are staged and there's tons of things are staged and there's tons of lighting you're creating distance in lighting you're creating distance in lighting you're creating distance in between you and them we talk about this between you and them we talk about this between you and them we talk about this with sermon Clips you add a fancy frame with sermon Clips you add a fancy frame with sermon Clips you add a fancy frame you add all this nice graphics and this you add all this nice graphics and this you add all this nice graphics and this gloss and there's this audio bed below gloss and there's this audio bed below gloss and there's this audio bed below it you're actually dressing up something it you're actually dressing up something it you're actually dressing up something that at one point was really really that at one point was really really that at one point was really really accessible and now that was actually a accessible and now that was actually a accessible and now that was actually a distance a little bit between you and distance a little bit between you and distance a little bit between you and your audience because of how much your audience because of how much your audience because of how much production you've added to it well and I production you've added to it well and I production you've added to it well and I I kind of proved this a little bit just I kind of proved this a little bit just I kind of proved this a little bit just this past week um I posted a video to this past week um I posted a video to this past week um I posted a video to our Church's Instagram page and it's our our Church's Instagram page and it's our our Church's Instagram page and it's our best performing post of all time we are best performing post of all time we are best performing post of all time we are we have this um big vacant lot at our we have this um big vacant lot at our we have this um big vacant lot at our church it's a septic bed and so we can't church it's a septic bed and so we can't church it's a septic bed and so we can't build anything on it it's mostly just build anything on it it's mostly just build anything on it it's mostly just like a a grassland medow and so we've like a a grassland medow and so we've like a a grassland medow and so we've been working with we've been working to been working with we've been working to been working with we've been working to try and find creative ways to use that try and find creative ways to use that try and find creative ways to use that piece of property um that honors God and piece of property um that honors God and piece of property um that honors God and honors the land all that stuff and so we honors the land all that stuff and so we honors the land all that stuff and so we actually made a relationship with a actually made a relationship with a actually made a relationship with a local beekeeper and they're going to local beekeeper and they're going to local beekeeper and they're going to come and install 10 beehives on our come and install 10 beehives on our come and install 10 beehives on our property so last week I met with The property so last week I met with The property so last week I met with The Beekeeper I'm showing them where to put Beekeeper I'm showing them where to put Beekeeper I'm showing them where to put the hives and I I want to tell our the hives and I I want to tell our the hives and I I want to tell our church about this I I want to I want to church about this I I want to I want to church about this I I want to I want to post on soci social and I've got two post on soci social and I've got two post on soci social and I've got two options right I could like script a options right I could like script a options right I could like script a whole video I could film the grassland whole video I could film the grassland whole video I could film the grassland in slow motion I could I could set I in slow motion I could I could set I in slow motion I could I could set I could I could do uh uh a nice like uh a

could I could do uh uh a nice like uh a could I could do uh uh a nice like uh a nice interview piece out there in the nice interview piece out there in the nice interview piece out there in the grass drone it yeah or I could do what I grass drone it yeah or I could do what I grass drone it yeah or I could do what I did which is as soon as the beekeeper did which is as soon as the beekeeper did which is as soon as the beekeeper left I grabbed my iPhone out of my left I grabbed my iPhone out of my left I grabbed my iPhone out of my pocket and I filmed a video with my pocket and I filmed a video with my pocket and I filmed a video with my iPhone and I posted it before I left the iPhone and I posted it before I left the iPhone and I posted it before I left the church and it's our best performing church and it's our best performing church and it's our best performing video we've ever posted because I told video we've ever posted because I told video we've ever posted because I told the same story that I would tell in a in the same story that I would tell in a in the same story that I would tell in a in a more um SFI version of of that a more um SFI version of of that a more um SFI version of of that production but I did it in a way that production but I did it in a way that production but I did it in a way that was like candid that was familiar that was like candid that was familiar that was like candid that was familiar that resonates with our church audience which resonates with our church audience which resonates with our church audience which is not a bunch of creatives like myself is not a bunch of creatives like myself is not a bunch of creatives like myself it's just the people who belong to our it's just the people who belong to our it's just the people who belong to our church and it was received better than church and it was received better than church and it was received better than any other post we've ever made we got any other post we've ever made we got any other post we've ever made we got two minutes left that's perfect what's two minutes left that's perfect what's two minutes left that's perfect what's the next on the randomizer who's up next the next on the randomizer who's up next the next on the randomizer who's up next it's it's me next and Reverend it's it's me next and Reverend it's it's me next and Reverend randomizer we're taking a bit of a turn randomizer we're taking a bit of a turn randomizer we're taking a bit of a turn here uh because it's my turn to talk here uh because it's my turn to talk here uh because it's my turn to talk about change an observation a trend on about change an observation a trend on about change an observation a trend on social media that concerns me 10 minutes social media that concerns me 10 minutes social media that concerns me 10 minutes on the clock about the future so um on the clock about the future so um on the clock about the future so um unless you live under a literal unless you live under a literal unless you live under a literal earth-sized Rock um you've seen the rise earth-sized Rock um you've seen the rise earth-sized Rock um you've seen the rise of AI in just about every area arena of AI in just about every area arena of AI in just about every area arena industry um that we live and and move in industry um that we live and and move in industry um that we live and and move in um according to hoot site they said from um according to hoot site they said from um according to hoot site they said from 20 2022 to 2023 interest about learning 20 2022 to 2023 interest about learning 20 2022 to 2023 interest about learning about AI increased by 550% and that's about AI increased by 550% and that's about AI increased by 550% and that's just because we see the rise of AI and just because we see the rise of AI and just because we see the rise of AI and and we real realiz oh I need to know and we real realiz oh I need to know and we real realiz oh I need to know more like what is this and then the next more like what is this and then the next more like what is this and then the next question how can I use this in my work question how can I use this in my work question how can I use this in my work in my play um whatever and so in their in my play um whatever and so in their in my play um whatever and so in their survey hoot they said that 61% of

survey hoot they said that 61% of survey hoot they said that 61% of respondents said that the number one respondents said that the number one respondents said that the number one reason they plan to use AI is to reduce reason they plan to use AI is to reduce reason they plan to use AI is to reduce staff workload and that speaks to staff workload and that speaks to staff workload and that speaks to churches and specifically Church churches and specifically Church churches and specifically Church creative departments because it's likely creative departments because it's likely creative departments because it's likely a team of one maybe it's a volunteer a team of one maybe it's a volunteer a team of one maybe it's a volunteer team of one in church we are classically team of one in church we are classically team of one in church we are classically overworked and underpaid and so that's overworked and underpaid and so that's overworked and underpaid and so that's alluring right oh I have some automated alluring right oh I have some automated alluring right oh I have some automated tools I can use to reduce my workload tools I can use to reduce my workload tools I can use to reduce my workload that sounds great to me so there's the that sounds great to me so there's the that sounds great to me so there's the Allure specifically for churches and Allure specifically for churches and Allure specifically for churches and church social media teams now the task church social media teams now the task church social media teams now the task that most social media managers are that most social media managers are that most social media managers are using AI for according to the study is using AI for according to the study is using AI for according to the study is revising and creating caption copy um revising and creating caption copy um revising and creating caption copy um which which makes sense that's that's which which makes sense that's that's which which makes sense that's that's one of the most common uses of AI is uh one of the most common uses of AI is uh one of the most common uses of AI is uh as far as social is concerned is is as far as social is concerned is is as far as social is concerned is is write a a caption for this type of post write a a caption for this type of post write a a caption for this type of post and it'll spit it out um and it'll spit it out um and it'll spit it out um what what we're finding in in kind of what what we're finding in in kind of what what we're finding in in kind of putting all this data together is that putting all this data together is that putting all this data together is that social media managers are literally social media managers are literally social media managers are literally doing just that which is asking Jasper doing just that which is asking Jasper doing just that which is asking Jasper or chat gbt hey write a caption for this or chat gbt hey write a caption for this or chat gbt hey write a caption for this and they're just copying and pasting and and they're just copying and pasting and and they're just copying and pasting and posting the way that the AI spits it out posting the way that the AI spits it out posting the way that the AI spits it out um but it's not limited to that it seems um but it's not limited to that it seems um but it's not limited to that it seems like every week There's this new like every week There's this new like every week There's this new breakthrough in AI Tech we're seeing it breakthrough in AI Tech we're seeing it breakthrough in AI Tech we're seeing it like every time we're on the show it like every time we're on the show it like every time we're on the show it seems there's something new to talk seems there's something new to talk seems there's something new to talk about um whether it's software we about um whether it's software we about um whether it's software we currently use or new software or robots currently use or new software or robots currently use or new software or robots um for goodness sakes and in the social um for goodness sakes and in the social um for goodness sakes and in the social media sphere there is a particularly new media sphere there is a particularly new media sphere there is a particularly new breakthroughs in not just um the way breakthroughs in not just um the way breakthroughs in not just um the way that AI can produce caption content but

that AI can produce caption content but that AI can produce caption content but the way that AI can produce content like the way that AI can produce content like the way that AI can produce content like creative content and this is what's creative content and this is what's creative content and this is what's concerning to me um it seems like a lot concerning to me um it seems like a lot concerning to me um it seems like a lot of folks are excited about this there's of folks are excited about this there's of folks are excited about this there's a lot of hoopla about platforms and and a lot of hoopla about platforms and and a lot of hoopla about platforms and and software like Sora online like look at software like Sora online like look at software like Sora online like look at the video you can create by just telling the video you can create by just telling the video you can create by just telling it what to do but the data set say that it what to do but the data set say that it what to do but the data set say that um there are just as many if not more um there are just as many if not more um there are just as many if not more folks that are concerned about this just folks that are concerned about this just folks that are concerned about this just like I am um so Pew did a a study in like I am um so Pew did a a study in like I am um so Pew did a a study in 2022 uh talking about the increased use 2022 uh talking about the increased use 2022 uh talking about the increased use of AI in daily life and they found that of AI in daily life and they found that of AI in daily life and they found that 45% of us adults are equally concerned 45% of us adults are equally concerned 45% of us adults are equally concerned and excited about the ra the rise of AI and excited about the ra the rise of AI and excited about the ra the rise of AI while 37% are more concerned than while 37% are more concerned than while 37% are more concerned than excited that's me and only 18% are more excited that's me and only 18% are more excited that's me and only 18% are more excited than concerned and so this is my excited than concerned and so this is my excited than concerned and so this is my concern in the context of church this is concern in the context of church this is concern in the context of church this is who we work for this is this is who we who we work for this is this is who we who we work for this is this is who we talk to on the show um we're not just talk to on the show um we're not just talk to on the show um we're not just social media managers like the folks social media managers like the folks social media managers like the folks that hooted is is interviewing for these that hooted is is interviewing for these that hooted is is interviewing for these these studies we are social media these studies we are social media these studies we are social media ministers we talk about this all the ministers we talk about this all the ministers we talk about this all the time on the show that social media in time on the show that social media in time on the show that social media in the church arena in its best form its the church arena in its best form its the church arena in its best form its best expression is a Ministry unto best expression is a Ministry unto best expression is a Ministry unto itself it's not not just uh a means to itself it's not not just uh a means to itself it's not not just uh a means to advertise Ministry this is what we're advertise Ministry this is what we're advertise Ministry this is what we're doing at church on Sunday this is these doing at church on Sunday this is these doing at church on Sunday this is these are our bees this is whatever it is are our bees this is whatever it is are our bees this is whatever it is actually Ministry and so my concern is actually Ministry and so my concern is actually Ministry and so my concern is that with kind of the saturation of that with kind of the saturation of that with kind of the saturation of these these AI not just not just AI these these AI not just not just AI these these AI not just not just AI software but the tools baked into the

software but the tools baked into the software but the tools baked into the software we're already using um I software we're already using um I software we're already using um I updated light room today and I'm in updated light room today and I'm in updated light room today and I'm in Lightroom I also updated it's like look Lightroom I also updated it's like look Lightroom I also updated it's like look at what all like it's giving me a tour at what all like it's giving me a tour at what all like it's giving me a tour of all the new AI features and it's like of all the new AI features and it's like of all the new AI features and it's like okay every time I log into these okay every time I log into these okay every time I log into these softwares they're telling me what they softwares they're telling me what they softwares they're telling me what they can do for me but like in the context of can do for me but like in the context of can do for me but like in the context of church this is really specific to Church church this is really specific to Church church this is really specific to Church on social we are doing actual Ministry on social we are doing actual Ministry on social we are doing actual Ministry through social media and so it's so through social media and so it's so through social media and so it's so important that we lean into the important that we lean into the important that we lean into the relational element of like writing these relational element of like writing these relational element of like writing these captions by hand responding to these captions by hand responding to these captions by hand responding to these comments these DMS by hand we talked comments these DMS by hand we talked comments these DMS by hand we talked about this on a recent show um DM auto about this on a recent show um DM auto about this on a recent show um DM auto replies not automations but auto replies replies not automations but auto replies replies not automations but auto replies when folks Um send a message to your when folks Um send a message to your when folks Um send a message to your church having an auto reply set up like church having an auto reply set up like church having an auto reply set up like we need to have real pastors on the we need to have real pastors on the we need to have real pastors on the other end of these things replying by other end of these things replying by other end of these things replying by hand so that through these technological hand so that through these technological hand so that through these technological means through Instagram through whatever means through Instagram through whatever means through Instagram through whatever we're maintaining the relational we're maintaining the relational we're maintaining the relational proximity maintaining the relational proximity maintaining the relational proximity maintaining the relational aspect of actually living life together aspect of actually living life together aspect of actually living life together being an embodied church and not being an embodied church and not being an embodied church and not just um um using AI to to I don't know just um um using AI to to I don't know just um um using AI to to I don't know improve our efficiency to to lighten our improve our efficiency to to lighten our improve our efficiency to to lighten our workload at the risk of losing the workload at the risk of losing the workload at the risk of losing the actual Ministry element that we advocate actual Ministry element that we advocate actual Ministry element that we advocate for on this show Danielle your thoughts for on this show Danielle your thoughts for on this show Danielle your thoughts yeah right like so I feel concerned yeah right like so I feel concerned yeah right like so I feel concerned about this too and a little bit of of a about this too and a little bit of of a about this too and a little bit of of a different way like the same I feel like different way like the same I feel like different way like the same I feel like it could become like the same issue as it could become like the same issue as it could become like the same issue as posting like a stock graphic or a stock posting like a stock graphic or a stock posting like a stock graphic or a stock photo like oh this is easy like I can photo like oh this is easy like I can photo like oh this is easy like I can just get my caption written for me oh

just get my caption written for me oh just get my caption written for me oh this is easy this can just like pop out this is easy this can just like pop out this is easy this can just like pop out a video or a graphic for me related to a video or a graphic for me related to a video or a graphic for me related to my sermon you know there's a lot of like my sermon you know there's a lot of like my sermon you know there's a lot of like church companies creating AI stuff and church companies creating AI stuff and church companies creating AI stuff and non-church companies and I feel like um non-church companies and I feel like um non-church companies and I feel like um you know it could just get really you know it could just get really you know it could just get really inauthentic um I saw a church recently inauthentic um I saw a church recently inauthentic um I saw a church recently and I was reading all the captions and I and I was reading all the captions and I and I was reading all the captions and I was like I'm pretty sure chat GPT wrote was like I'm pretty sure chat GPT wrote was like I'm pretty sure chat GPT wrote every single I'm pretty sure chat GPT every single I'm pretty sure chat GPT every single I'm pretty sure chat GPT goes to your church and um you know I goes to your church and um you know I goes to your church and um you know I think anyone can use chat GPT to create think anyone can use chat GPT to create think anyone can use chat GPT to create a bland caption but like content with a a bland caption but like content with a a bland caption but like content with a human touch like that will connect with human touch like that will connect with human touch like that will connect with people's hearts you know that will stand people's hearts you know that will stand people's hearts you know that will stand out chat GPT won't stand out you know out chat GPT won't stand out you know out chat GPT won't stand out you know chat GPT can't come up with personal chat GPT can't come up with personal chat GPT can't come up with personal experiences can't come up with experiences can't come up with experiences can't come up with testimonies can't come up with stories testimonies can't come up with stories testimonies can't come up with stories that you know churches have inside them that you know churches have inside them that you know churches have inside them that we need to be sharing so the world that we need to be sharing so the world that we need to be sharing so the world just wants to talk about AI this AI that just wants to talk about AI this AI that just wants to talk about AI this AI that oh this is the great AI can we talk oh this is the great AI can we talk oh this is the great AI can we talk about The Great I Am for a about The Great I Am for a about The Great I Am for a second can we please come on I had you there you didn't see that on I had you there you didn't see that one did you really tell me you were one did you really tell me you were one did you really tell me you were going to go off the board about what you going to go off the board about what you going to go off the board about what you were worried about and then said were worried about and then said were worried about and then said AI I mean I tried AI I mean I tried AI I mean I tried and look and and for anyone who listens and look and and for anyone who listens and look and and for anyone who listens to the show and knows me in real life to the show and knows me in real life to the show and knows me in real life you know that this is I'm not like on a you know that this is I'm not like on a you know that this is I'm not like on a soapbox saying we should we should soapbox saying we should we should soapbox saying we should we should really he has committed to the bit really he has committed to the bit really he has committed to the bit people believe me not saying we people believe me not saying we people believe me not saying we shouldn't use these tools cuz I do use

shouldn't use these tools cuz I do use shouldn't use these tools cuz I do use them um I use them to optimize like them um I use them to optimize like them um I use them to optimize like mundane work of mine and there are ways mundane work of mine and there are ways mundane work of mine and there are ways that social media ministers and managers that social media ministers and managers that social media ministers and managers can use AI to optimize your work and to can use AI to optimize your work and to can use AI to optimize your work and to to you know um get you some of your your to you know um get you some of your your to you know um get you some of your your time back to invest in writing your own time back to invest in writing your own time back to invest in writing your own captions maybe um but but there captions maybe um but but there captions maybe um but but there certainly is is a line here and I think certainly is is a line here and I think certainly is is a line here and I think I think the barrier for for using or the I think the barrier for for using or the I think the barrier for for using or the watermark for for using these tools in watermark for for using these tools in watermark for for using these tools in church is a lot lower than it is in any church is a lot lower than it is in any church is a lot lower than it is in any other industry for the reasons that that other industry for the reasons that that other industry for the reasons that that I've I've I've done my best to I've I've I've done my best to I've I've I've done my best to articulate here randomizer what shall we articulate here randomizer what shall we articulate here randomizer what shall we do next you know I've got questions do next you know I've got questions do next you know I've got questions about the randomizer because it doesn't about the randomizer because it doesn't about the randomizer because it doesn't seem to be truly random you're up next seem to be truly random you're up next seem to be truly random you're up next okay it's pretty evenly distributed Y okay it's pretty evenly distributed Y okay it's pretty evenly distributed Y and uh bring us the negativity what are and uh bring us the negativity what are and uh bring us the negativity what are you concerned about i' love to bring you you concerned about i' love to bring you you concerned about i' love to bring you the negativity thank you so my negative the negativity thank you so my negative the negativity thank you so my negative concerning trender observation has to do concerning trender observation has to do concerning trender observation has to do with a two-word phrase engagement with a two-word phrase engagement with a two-word phrase engagement farming I want you to think of this as farming I want you to think of this as farming I want you to think of this as the smarter and more Insidious version the smarter and more Insidious version the smarter and more Insidious version and evolution of clickbait Click bait's and evolution of clickbait Click bait's and evolution of clickbait Click bait's goal was to bait a click engagement goal was to bait a click engagement goal was to bait a click engagement farming's goal is to debate engagement farming's goal is to debate engagement farming's goal is to debate engagement it's right in the in the phrase so one it's right in the in the phrase so one it's right in the in the phrase so one example of this and this is perhaps the example of this and this is perhaps the example of this and this is perhaps the most pervasive example most pervasive example most pervasive example is purposely posting something obnoxious is purposely posting something obnoxious is purposely posting something obnoxious to get replies Andor likes these are the to get replies Andor likes these are the to get replies Andor likes these are the lowest denominator tactics on social lowest denominator tactics on social lowest denominator tactics on social media one that we've talked about a media one that we've talked about a media one that we've talked about a number of times is folks that are number of times is folks that are number of times is folks that are actually staging skits that are not real

actually staging skits that are not real actually staging skits that are not real right of these really awkward human right of these really awkward human right of these really awkward human encounters to basically be like oh if encounters to basically be like oh if encounters to basically be like oh if you were the husband what what would you you were the husband what what would you you were the husband what what would you have done and it's all just there to have done and it's all just there to have done and it's all just there to basically get people responding because basically get people responding because basically get people responding because platforms like X have come out and said platforms like X have come out and said platforms like X have come out and said hey hey hey if you are driving engagement we're if you are driving engagement we're if you are driving engagement we're going to pay you for that engagement but going to pay you for that engagement but going to pay you for that engagement but X famously is not quite smart enough to X famously is not quite smart enough to X famously is not quite smart enough to identify real engagement for bad identify real engagement for bad identify real engagement for bad engagement and Elon came out recently engagement and Elon came out recently engagement and Elon came out recently and said we're going to crack down on and said we're going to crack down on and said we're going to crack down on the engagement farming that's happening the engagement farming that's happening the engagement farming that's happening okay I mean you were the one that okay I mean you were the one that okay I mean you were the one that cracked up on it frankly so um but but cracked up on it frankly so um but but cracked up on it frankly so um but but thanks for stepping in we appreciate thanks for stepping in we appreciate thanks for stepping in we appreciate your efforts here's what's also strange your efforts here's what's also strange your efforts here's what's also strange about this this used to be something about this this used to be something about this this used to be something that was done by brand accounts so if that was done by brand accounts so if that was done by brand accounts so if you think about the 2010s and clickbait you think about the 2010s and clickbait you think about the 2010s and clickbait what brand comes to your mind BuzzFeed what brand comes to your mind BuzzFeed what brand comes to your mind BuzzFeed yeah Upworthy perhaps babyon B There You yeah Upworthy perhaps babyon B There You yeah Upworthy perhaps babyon B There You Go these were the brands that were Go these were the brands that were Go these were the brands that were driving clicks because they would come driving clicks because they would come driving clicks because they would come up with these things that were just up with these things that were just up with these things that were just irresistible didn't really have too much irresistible didn't really have too much irresistible didn't really have too much substance they were irresistible now substance they were irresistible now substance they were irresistible now what we're seeing this happen with is what we're seeing this happen with is what we're seeing this happen with is actual people there's been this actual people there's been this actual people there's been this established Playbook um that we learned established Playbook um that we learned established Playbook um that we learned about in the 2010s that now individuals about in the 2010s that now individuals about in the 2010s that now individuals are bringing into the 2020s because hey are bringing into the 2020s because hey are bringing into the 2020s because hey you got to get the bag you have to you got to get the bag you have to you got to get the bag you have to secure it and platforms have said this secure it and platforms have said this secure it and platforms have said this is how you can make money is how you can make money is how you can make money and we know of all the different ways and we know of all the different ways and we know of all the different ways that we can get folks attention we can that we can get folks attention we can that we can get folks attention we can stop the scroll on social nothing does stop the scroll on social nothing does stop the scroll on social nothing does it quite as effectively as outrage it quite as effectively as outrage it quite as effectively as outrage political outrage obviously but outrage political outrage obviously but outrage political outrage obviously but outrage as simple as people saying like they'll as simple as people saying like they'll as simple as people saying like they'll take like a really natural opinion you

take like a really natural opinion you take like a really natural opinion you know frankly at lunch I think one of our know frankly at lunch I think one of our know frankly at lunch I think one of our employees might have engaged in employees might have engaged in employees might have engaged in engagement farming in real life because engagement farming in real life because engagement farming in real life because we're at lunch and we're just talking it we're at lunch and we're just talking it we're at lunch and we're just talking it was a nice chat and this man just was a nice chat and this man just was a nice chat and this man just happens to blur ey he's like you know happens to blur ey he's like you know happens to blur ey he's like you know what I have something to what I have something to what I have something to say a Dairy Queen Blizzard is the most say a Dairy Queen Blizzard is the most say a Dairy Queen Blizzard is the most overrated fast food item around and we overrated fast food item around and we overrated fast food item around and we were all like what is this man talking were all like what is this man talking were all like what is this man talking about that's engagement farming in real about that's engagement farming in real about that's engagement farming in real life just say something that so absurd a life just say something that so absurd a life just say something that so absurd a binary this clear dichotomy hyper to get binary this clear dichotomy hyper to get binary this clear dichotomy hyper to get a reaction and problem is it works this a reaction and problem is it works this a reaction and problem is it works this is the concern the concern is that a is the concern the concern is that a is the concern the concern is that a Playbook has been established and what I Playbook has been established and what I Playbook has been established and what I think Danielle hit on with what she's think Danielle hit on with what she's think Danielle hit on with what she's encouraged about this move towards low encouraged about this move towards low encouraged about this move towards low fidelity this move away from curation fidelity this move away from curation fidelity this move away from curation the collapse of curation basically how the collapse of curation basically how the collapse of curation basically how real can we make something feel yes we real can we make something feel yes we real can we make something feel yes we can gain that system and surely in 5 can gain that system and surely in 5 can gain that system and surely in 5 years that system will be so mainstream years that system will be so mainstream years that system will be so mainstream that we'll then shift back in another that we'll then shift back in another that we'll then shift back in another way uh but hopefully we're getting to way uh but hopefully we're getting to way uh but hopefully we're getting to catch up on this but the reality is the catch up on this but the reality is the catch up on this but the reality is the engagement farming accounts these staged engagement farming accounts these staged engagement farming accounts these staged skits this stuff is so well done that skits this stuff is so well done that skits this stuff is so well done that sometimes it can become imperceptible sometimes it can become imperceptible sometimes it can become imperceptible between something that's actually real I between something that's actually real I between something that's actually real I mean are you I'm happy to take my mean are you I'm happy to take my mean are you I'm happy to take my lickings here are you outing me because lickings here are you outing me because lickings here are you outing me because I just had my first post hit a million I just had my first post hit a million I just had my first post hit a million views and it happens to be a meme that I views and it happens to be a meme that I views and it happens to be a meme that I posted with the purpose of and the posted with the purpose of and the posted with the purpose of and the intention to get engagement is this intention to get engagement is this intention to get engagement is this listen it's just funny how you've told listen it's just funny how you've told listen it's just funny how you've told me outside of recording hours how you me outside of recording hours how you me outside of recording hours how you don't want to talk about that post but don't want to talk about that post but don't want to talk about that post but then you get on oh I made this great then you get on oh I made this great then you get on oh I made this great post about me and the bees and I was in post about me and the bees and I was in post about me and the bees and I was in nature and it was really great and it

nature and it was really great and it nature and it was really great and it performed great no post has performed performed great no post has performed performed great no post has performed better well tell us about another better well tell us about another better well tell us about another perform post that did quite well well perform post that did quite well well perform post that did quite well well and and I'll be honest this this reason and and I'll be honest this this reason and and I'll be honest this this reason this engagement farming is exactly why I this engagement farming is exactly why I this engagement farming is exactly why I try to post like that is because on my try to post like that is because on my try to post like that is because on my not on my church account that's not on not on my church account that's not on not on my church account that's not on my church account I'm proud of that post my church account I'm proud of that post my church account I'm proud of that post my church account on my personal account my church account on my personal account my church account on my personal account which is a coffee blog I've been at it which is a coffee blog I've been at it which is a coffee blog I've been at it for a long time and and haven't had the for a long time and and haven't had the for a long time and and haven't had the energy to to take no weeks off and so energy to to take no weeks off and so energy to to take no weeks off and so I've hit like this Plateau um and you I've hit like this Plateau um and you I've hit like this Plateau um and you can you can break through a plateau with can you can break through a plateau with can you can break through a plateau with posting a good Meme and so I took my posting a good Meme and so I took my posting a good Meme and so I took my first shot at posting a good Meme and first shot at posting a good Meme and first shot at posting a good Meme and just yesterday it hit a million views just yesterday it hit a million views just yesterday it hit a million views and like I've just never had a post with and like I've just never had a post with and like I've just never had a post with that kind of traction or virality and that kind of traction or virality and that kind of traction or virality and and it really did give like like breathe and it really did give like like breathe and it really did give like like breathe uh fresh life into my account not not uh fresh life into my account not not uh fresh life into my account not not from my perspective but from like the from my perspective but from like the from my perspective but from like the algorithm's perspective it just it get algorithm's perspective it just it get algorithm's perspective it just it get garnered so much traction it it's one of garnered so much traction it it's one of garnered so much traction it it's one of those posts that just keeps going I wake those posts that just keeps going I wake those posts that just keeps going I wake up every day and it's like the the likes up every day and it's like the the likes up every day and it's like the the likes and the shares are just they're they're and the shares are just they're they're and the shares are just they're they're Evergreen and this post is weeks old at Evergreen and this post is weeks old at Evergreen and this post is weeks old at this point that's why I posted it is to this point that's why I posted it is to this point that's why I posted it is to like breathe some new life into this like breathe some new life into this like breathe some new life into this account and and reintroduce my account account and and reintroduce my account account and and reintroduce my account to a new audience and I posted it to a new audience and I posted it to a new audience and I posted it because I knew it would work well and to because I knew it would work well and to because I knew it would work well and to be clear it worked there's a difference be clear it worked there's a difference be clear it worked there's a difference between memes that are like Niche memes between memes that are like Niche memes between memes that are like Niche memes and what I'm describing I'm just you and what I'm describing I'm just you and what I'm describing I'm just you know giving you a heck sure but but like know giving you a heck sure but but like know giving you a heck sure but but like psychologically it's it's the same it's psychologically it's it's the same it's psychologically it's it's the same it's the same thing you're touching on that's the same thing you're touching on that's the same thing you're touching on that's what makes it so tricky there's like what makes it so tricky there's like what makes it so tricky there's like this line Where's the Line nobody really this line Where's the Line nobody really this line Where's the Line nobody really knows and that's what kind of makes it knows and that's what kind of makes it knows and that's what kind of makes it Insidious is because it could be

Insidious is because it could be Insidious is because it could be acceptable Danielle we'd love for you to acceptable Danielle we'd love for you to acceptable Danielle we'd love for you to weigh in I wanted to ask you guys have weigh in I wanted to ask you guys have weigh in I wanted to ask you guys have you seen those posts that a ton of you seen those posts that a ton of you seen those posts that a ton of churches have been doing where it's like churches have been doing where it's like churches have been doing where it's like like rolling off a stretcher it's like like rolling off a stretcher it's like like rolling off a stretcher it's like and then they like roll off and they're and then they like roll off and they're and then they like roll off and they're like come to church they're like jumping like come to church they're like jumping like come to church they're like jumping off a building and then they're like off a building and then they're like off a building and then they're like come to church or like the water come to church or like the water come to church or like the water splashing in their face from like that splashing in their face from like that splashing in their face from like that piece of fruit I mean it's hilarious is piece of fruit I mean it's hilarious is piece of fruit I mean it's hilarious is that, likes no no I look listen it took that, likes no no I look listen it took that, likes no no I look listen it took everything within me to not put that everything within me to not put that everything within me to not put that posting strategy as what I was concerned posting strategy as what I was concerned posting strategy as what I was concerned about I I I circled the wagons I was about I I I circled the wagons I was about I I I circled the wagons I was like I don't I just you know you know like I don't I just you know you know like I don't I just you know you know what people are having fun on social I what people are having fun on social I what people are having fun on social I want them to have fun on social and if want them to have fun on social and if want them to have fun on social and if meme format gets meme format gets meme format gets overdone so be it right like this is overdone so be it right like this is overdone so be it right like this is what we did in youth group you know what we did in youth group you know what we did in youth group you know every youth group was doing the same every youth group was doing the same every youth group was doing the same thing this is the Harlem Shake you know thing this is the Harlem Shake you know thing this is the Harlem Shake you know whatever it is like more power to them whatever it is like more power to them whatever it is like more power to them bless those people yeah yeah okay so we bless those people yeah yeah okay so we bless those people yeah yeah okay so we are at uh yeah another two minutes left are at uh yeah another two minutes left are at uh yeah another two minutes left so let's move to the randomizer up so let's move to the randomizer up so let's move to the randomizer up Forest we don't have to move anywhere Forest we don't have to move anywhere Forest we don't have to move anywhere because you're up next hey give us because you're up next hey give us because you're up next hey give us something uh a change something in something uh a change something in something uh a change something in Social that is exciting you well uh a Social that is exciting you well uh a Social that is exciting you well uh a pastor friend of mine happened to post a pastor friend of mine happened to post a pastor friend of mine happened to post a meme the other day and meme the other day and meme the other day and you know he's been down in the dumps you know he's been down in the dumps you know he's been down in the dumps he's been trying to get this coffee blog he's been trying to get this coffee blog he's been trying to get this coffee blog off the ground and look he's had some off the ground and look he's had some off the ground and look he's had some peers in the space that have outpaced peers in the space that have outpaced peers in the space that have outpaced him and frankly he has another kid now him and frankly he has another kid now him and frankly he has another kid now he doesn't have the time and he's and he he doesn't have the time and he's and he he doesn't have the time and he's and he just was like whatever it takes am I just was like whatever it takes am I just was like whatever it takes am I willing to compromise my standards and willing to compromise my standards and willing to compromise my standards and frankly I'm happy to see this because Mr frankly I'm happy to see this because Mr frankly I'm happy to see this because Mr oh Mr principal never breaks his oh Mr principal never breaks his oh Mr principal never breaks his standards I haven't eaten McDonald's

standards I haven't eaten McDonald's standards I haven't eaten McDonald's fries in 19 years you wouldn't even know fries in 19 years you wouldn't even know fries in 19 years you wouldn't even know what a DQ Blizzard tastes like frankly what a DQ Blizzard tastes like frankly what a DQ Blizzard tastes like frankly okay what am I excited about so I was on okay what am I excited about so I was on okay what am I excited about so I was on a podcast this week a podcast this week a podcast this week and the host asked me what would you say and the host asked me what would you say and the host asked me what would you say to people that feel like they've missed to people that feel like they've missed to people that feel like they've missed the wave on social media and are the wave on social media and are the wave on social media and are starting too late starting too late starting too late and I actually and I actually and I actually responded on the show yesterday and I responded on the show yesterday and I responded on the show yesterday and I said you know what if someone asked me said you know what if someone asked me said you know what if someone asked me that I would say how dare you because that I would say how dare you because that I would say how dare you because when I started pro-church tools.com a when I started pro-church tools.com a when I started pro-church tools.com a Blog in Blog in Blog in 2012 um we became officially an 2012 um we became officially an 2012 um we became officially an incorporated Company 2 years later and incorporated Company 2 years later and incorporated Company 2 years later and we will celebrate 10 years as an we will celebrate 10 years as an we will celebrate 10 years as an official incorpor company in 9 days from official incorpor company in 9 days from official incorpor company in 9 days from the recording of This call when I the recording of This call when I the recording of This call when I started that blog it was just me I had started that blog it was just me I had started that blog it was just me I had to blog every week 2,000 words well to blog every week 2,000 words well to blog every week 2,000 words well researched well linked for 3 years and I researched well linked for 3 years and I researched well linked for 3 years and I got like one Post indexed in Google got like one Post indexed in Google got like one Post indexed in Google search and that post was the best Church search and that post was the best Church search and that post was the best Church websites of 2014 it was a list post websites of 2014 it was a list post websites of 2014 it was a list post because I was engagement farming because I was engagement farming because I was engagement farming apparently back apparently back apparently back them and now you can go on them and now you can go on them and now you can go on Instagram post a meme and reach a Instagram post a meme and reach a Instagram post a meme and reach a million people and revive your account million people and revive your account million people and revive your account in a way that is awesome I checked out in a way that is awesome I checked out in a way that is awesome I checked out Danielle's pinned reels on her uh Danielle's pinned reels on her uh Danielle's pinned reels on her uh Instagram this morning both in the last Instagram this morning both in the last Instagram this morning both in the last year published one of them has a million year published one of them has a million year published one of them has a million views and 28,000 likes another has 1.8 views and 28,000 likes another has 1.8 views and 28,000 likes another has 1.8 million views with 60,000 likes you can million views with 60,000 likes you can million views with 60,000 likes you can look at reals that I've published in the look at reals that I've published in the look at reals that I've published in the last year it's very similar the churches last year it's very similar the churches last year it's very similar the churches that we work with they get a viral for that we work with they get a viral for that we work with they get a viral for me post I got an email right before we

me post I got an email right before we me post I got an email right before we jumped on this call from a church that jumped on this call from a church that jumped on this call from a church that we're working with he like we had our we're working with he like we had our we're working with he like we had our first viral for me post we got 527 new first viral for me post we got 527 new first viral for me post we got 527 new subscribers on YouTube Just from this subscribers on YouTube Just from this subscribers on YouTube Just from this one post that is not this Rarity that one post that is not this Rarity that one post that is not this Rarity that never happens we're living through this never happens we're living through this never happens we're living through this right now it's still happening it's right now it's still happening it's right now it's still happening it's still realistic I don't know how long still realistic I don't know how long still realistic I don't know how long it's going to last because when it's going to last because when it's going to last because when something this good comes along on something this good comes along on something this good comes along on social everyone rushes it's a Gold Rush social everyone rushes it's a Gold Rush social everyone rushes it's a Gold Rush right everyone rushes to like grab up right everyone rushes to like grab up right everyone rushes to like grab up that real estate grab up that gold and that real estate grab up that gold and that real estate grab up that gold and eventually there's no more gold left and eventually there's no more gold left and eventually there's no more gold left and you have to find the new wave or you you have to find the new wave or you you have to find the new wave or you just wait and you consistently post and just wait and you consistently post and just wait and you consistently post and you serve your audience patiently until you serve your audience patiently until you serve your audience patiently until the next thing comes along and the next thing comes along and the next thing comes along and so I am just so grateful that this so I am just so grateful that this so I am just so grateful that this opportunity existed like before Tik Tok opportunity existed like before Tik Tok opportunity existed like before Tik Tok came around social was feeling a bit came around social was feeling a bit came around social was feeling a bit stale Snapchat like had a moment but stale Snapchat like had a moment but stale Snapchat like had a moment but then Instagram kind of like bit off its then Instagram kind of like bit off its then Instagram kind of like bit off its feature and then Snapchat's momentum feature and then Snapchat's momentum feature and then Snapchat's momentum really stalled out we didn't really see really stalled out we didn't really see really stalled out we didn't really see it ever become what we thought it could it ever become what we thought it could it ever become what we thought it could after it created this idea of stories after it created this idea of stories after it created this idea of stories that expired after 24 hours and so to that expired after 24 hours and so to that expired after 24 hours and so to everyone listening that's like you know everyone listening that's like you know everyone listening that's like you know uh it just hasn't happened for me yet uh it just hasn't happened for me yet uh it just hasn't happened for me yet all it takes is one video yeah guess all it takes is one video yeah guess all it takes is one video yeah guess what that wasn't true 10 years ago yes what that wasn't true 10 years ago yes what that wasn't true 10 years ago yes we had these intimate social spaces we had these intimate social spaces we had these intimate social spaces where we would publish and reach the where we would publish and reach the where we would publish and reach the folks that chose to follow us in our folks that chose to follow us in our folks that chose to follow us in our social graph and that was awesome but social graph and that was awesome but social graph and that was awesome but there was no realistic way to reach there was no realistic way to reach there was no realistic way to reach hundreds of thousands of people much hundreds of thousands of people much hundreds of thousands of people much less tens of thousands of people people less tens of thousands of people people less tens of thousands of people people that are locally distributed around that are locally distributed around that are locally distributed around where you live that would have been where you live that would have been where you live that would have been unheard of it was unrealistic and now it unheard of it was unrealistic and now it unheard of it was unrealistic and now it happens all the time Danielle you know happens all the time Danielle you know happens all the time Danielle you know maybe you can speak to this with the maybe you can speak to this with the maybe you can speak to this with the reals that you've had I think I think

reals that you've had I think I think reals that you've had I think I think you have some that are way more viral you have some that are way more viral you have some that are way more viral than anything Alex and I have ever than anything Alex and I have ever than anything Alex and I have ever seen um yeah I mean I think that you can seen um yeah I mean I think that you can seen um yeah I mean I think that you can reach more people new people now than reach more people new people now than reach more people new people now than you can have ever before and quicker you can have ever before and quicker you can have ever before and quicker than ever before and it kind of just than ever before and it kind of just than ever before and it kind of just takes a lot of like testing like what do takes a lot of like testing like what do takes a lot of like testing like what do people need what are people's challenges people need what are people's challenges people need what are people's challenges what are their pain points and how can I what are their pain points and how can I what are their pain points and how can I meet those needs and I would really like meet those needs and I would really like meet those needs and I would really like to see you know churches posting more to see you know churches posting more to see you know churches posting more based on like what do people need like based on like what do people need like based on like what do people need like how can we um you know meet those pain how can we um you know meet those pain how can we um you know meet those pain points right here in this post how can points right here in this post how can points right here in this post how can we meet those challenges right here in we meet those challenges right here in we meet those challenges right here in that post that post that post and I think that's what actually makes a and I think that's what actually makes a and I think that's what actually makes a viral post what makes a viral post is viral post what makes a viral post is viral post what makes a viral post is people are like oh I need that oh that's people are like oh I need that oh that's people are like oh I need that oh that's for me and then once you get that then for me and then once you get that then for me and then once you get that then posting the same thing similar posts posting the same thing similar posts posting the same thing similar posts like that over and over again um just like that over and over again um just like that over and over again um just like you know that example I shared in like you know that example I shared in like you know that example I shared in the beginning about my friend Zach who the beginning about my friend Zach who the beginning about my friend Zach who posted these testimony videos um that posted these testimony videos um that posted these testimony videos um that just went viral I would actually love to just went viral I would actually love to just went viral I would actually love to see churches post more like short form see churches post more like short form see churches post more like short form testimony videos I don't see a lot of testimony videos I don't see a lot of testimony videos I don't see a lot of those and there's just so much power and those and there's just so much power and those and there's just so much power and a testimony um the other thing is like a testimony um the other thing is like a testimony um the other thing is like the goal for churches is to reach you the goal for churches is to reach you the goal for churches is to reach you know we want to reach new people on know we want to reach new people on know we want to reach new people on social media we want people who you know social media we want people who you know social media we want people who you know have never been to church before to see have never been to church before to see have never been to church before to see our posts we want people who maybe are our posts we want people who maybe are our posts we want people who maybe are considering coming back to God to see considering coming back to God to see considering coming back to God to see our posts um and you know this is the our posts um and you know this is the our posts um and you know this is the time in social media right now with the time in social media right now with the time in social media right now with the discovery algorithms where you can

discovery algorithms where you can discovery algorithms where you can actually reach new people you know I actually reach new people you know I actually reach new people you know I know Instagram has said for reals for know Instagram has said for reals for know Instagram has said for reals for example that reals are the only post example that reals are the only post example that reals are the only post that you know they actually just go out that you know they actually just go out that you know they actually just go out to reach new people and that is just to reach new people and that is just to reach new people and that is just such an amazing opportunity for churches such an amazing opportunity for churches such an amazing opportunity for churches right now I'm just thinking like how right now I'm just thinking like how right now I'm just thinking like how many many many churches who haven't jumped in on social churches who haven't jumped in on social churches who haven't jumped in on social yet maybe at all or maybe it's a yet maybe at all or maybe it's a yet maybe at all or maybe it's a platform like Tik Tok they haven't they platform like Tik Tok they haven't they platform like Tik Tok they haven't they haven't got on yet who are thinking this haven't got on yet who are thinking this haven't got on yet who are thinking this very same thing like that church that very same thing like that church that very same thing like that church that that you you chatt with they're like oh that you you chatt with they're like oh that you you chatt with they're like oh we missed we missed the boat like it's we missed we missed the boat like it's we missed we missed the boat like it's too late we'll just wait for whatever too late we'll just wait for whatever too late we'll just wait for whatever comes next or we'll just double down comes next or we'll just double down comes next or we'll just double down what we're doing like posting to Twitter what we're doing like posting to Twitter what we're doing like posting to Twitter and I just wish everyone could like and I just wish everyone could like and I just wish everyone could like listen to this portion of this show and listen to this portion of this show and listen to this portion of this show and hear this that like the Gold Rush seems hear this that like the Gold Rush seems hear this that like the Gold Rush seems to like still be ripe like you have not to like still be ripe like you have not to like still be ripe like you have not missed the boat here at all miraculously missed the boat here at all miraculously missed the boat here at all miraculously they don't normally last this long yeah they don't normally last this long yeah they don't normally last this long yeah and like and maybe that post about the and like and maybe that post about the and like and maybe that post about the bees is like a good example our bees is like a good example our bees is like a good example our Instagram account is old our church Instagram account is old our church Instagram account is old our church Instagram account like we've been on Instagram account like we've been on Instagram account like we've been on Instagram for a long time we've never Instagram for a long time we've never Instagram for a long time we've never used it well um we took a long hiatus used it well um we took a long hiatus used it well um we took a long hiatus like after when from the beginning of Co like after when from the beginning of Co like after when from the beginning of Co until like 3 weeks ago we weren't until like 3 weeks ago we weren't until like 3 weeks ago we weren't posting on Instagram that was posting on Instagram that was posting on Instagram that was intentional and there are reasons um but intentional and there are reasons um but intentional and there are reasons um but we just weren't and so we started we just weren't and so we started we just weren't and so we started posting on Instagram again we have posting on Instagram again we have posting on Instagram again we have bandwidth we have reason and we posted bandwidth we have reason and we posted bandwidth we have reason and we posted like a like a like a short unscripted unpolished story good short unscripted unpolished story good short unscripted unpolished story good story like that about bees and we got story like that about bees and we got story like that about bees and we got more traction on that post than any post more traction on that post than any post more traction on that post than any post we ever have and like that's that's a we ever have and like that's that's a we ever have and like that's that's a prime example of like these algorithms

prime example of like these algorithms prime example of like these algorithms are in in most ways like are in in most ways like are in in most ways like non-discriminatory like they just don't non-discriminatory like they just don't non-discriminatory like they just don't care much about your account history care much about your account history care much about your account history whether you're new or old or if your whether you're new or old or if your whether you're new or old or if your last 100 post flopped or not it's like last 100 post flopped or not it's like last 100 post flopped or not it's like if the content is good and if if people if the content is good and if if people if the content is good and if if people are watching it all the way through or are watching it all the way through or are watching it all the way through or if people are sharing it it's like if people are sharing it it's like if people are sharing it it's like they're going to like they're going to they're going to like they're going to they're going to like they're going to Fan Flames onto that ember and like Let Fan Flames onto that ember and like Let Fan Flames onto that ember and like Let It Go and so I just wish every Church It Go and so I just wish every Church It Go and so I just wish every Church could hear this like you have not missed could hear this like you have not missed could hear this like you have not missed the boat whether your account is dormant the boat whether your account is dormant the boat whether your account is dormant or you've never opened a Tik Tok account or you've never opened a Tik Tok account or you've never opened a Tik Tok account like now is still the time it's not too like now is still the time it's not too like now is still the time it's not too late well and I wanted to ask about late well and I wanted to ask about late well and I wanted to ask about Daniel you mentioned your friends real Daniel you mentioned your friends real Daniel you mentioned your friends real of the girl that was sharing her baptism of the girl that was sharing her baptism of the girl that was sharing her baptism testimonial was she like standing in the testimonial was she like standing in the testimonial was she like standing in the tank when that was shot yeah so she's tank when that was shot yeah so she's tank when that was shot yeah so she's literally sitting in the tank reading a literally sitting in the tank reading a literally sitting in the tank reading a piece of paper so it's like not even you piece of paper so it's like not even you piece of paper so it's like not even you know just reading a piece of paper super know just reading a piece of paper super know just reading a piece of paper super simple not good video quality to be simple not good video quality to be simple not good video quality to be honest which is amazing you know that honest which is amazing you know that honest which is amazing you know that you can post something so simple so you can post something so simple so you can post something so simple so quickly and that could be because it quickly and that could be because it quickly and that could be because it touched people's hearts because it touched people's hearts because it touched people's hearts because it resonated with people that's why it resonated with people that's why it resonated with people that's why it popped off you know well and let's popped off you know well and let's popped off you know well and let's consider the traditional Church consider the traditional Church consider the traditional Church testimonial video the ones that I would testimonial video the ones that I would testimonial video the ones that I would have made YouTube videos teaching your have made YouTube videos teaching your have made YouTube videos teaching your church how to do in the 2010s and we church how to do in the 2010s and we church how to do in the 2010s and we would have talked about uh okay I'm would have talked about uh okay I'm would have talked about uh okay I'm going to sit down in a black leather going to sit down in a black leather going to sit down in a black leather chair and I'm going to have like one chair and I'm going to have like one chair and I'm going to have like one light and it's going to be lighting like light and it's going to be lighting like light and it's going to be lighting like half my face we had courses on this half my face we had courses on this half my face we had courses on this right right and it's going to be right right and it's going to be right right and it's going to be straight on the camera and you're going straight on the camera and you're going straight on the camera and you're going to be like I just couldn't stop doing to be like I just couldn't stop doing to be like I just couldn't stop doing drugs and then I'm not to make light of

drugs and then I'm not to make light of drugs and then I'm not to make light of that but that's how those typically that but that's how those typically that but that's how those typically went let's consider that same girl's went let's consider that same girl's went let's consider that same girl's testimony video done in a produced way I testimony video done in a produced way I testimony video done in a produced way I guarantee you it doesn't reach that many guarantee you it doesn't reach that many guarantee you it doesn't reach that many people because when someone is scrolling people because when someone is scrolling people because when someone is scrolling through their feed and they see oh this through their feed and they see oh this through their feed and they see oh this girl is just sitting in a baptism tank girl is just sitting in a baptism tank girl is just sitting in a baptism tank like there's no way to script this they like there's no way to script this they like there's no way to script this they can see it in the production quality can see it in the production quality can see it in the production quality which tells them communicates to them which tells them communicates to them which tells them communicates to them this is organic and then like there's no this is organic and then like there's no this is organic and then like there's no fancy lighting she's not looking fancy lighting she's not looking fancy lighting she's not looking directly in the camera clearly this was directly in the camera clearly this was directly in the camera clearly this was a live moment suddenly all of the a live moment suddenly all of the a live moment suddenly all of the filters that we subconsciously working filters that we subconsciously working filters that we subconsciously working every video through to basically every video through to basically every video through to basically determine is this something that I determine is this something that I determine is this something that I should have any trust in or should I should have any trust in or should I should have any trust in or should I just know that this is manufactured just know that this is manufactured just know that this is manufactured they've been eliminated and you can they've been eliminated and you can they've been eliminated and you can engage that content in a real way so engage that content in a real way so engage that content in a real way so when Danielle says more people should be when Danielle says more people should be when Danielle says more people should be making videos like that you have to making videos like that you have to making videos like that you have to still follow that same production still follow that same production still follow that same production framework you have to consider when framework you have to consider when framework you have to consider when someone watches this is it going to look someone watches this is it going to look someone watches this is it going to look pretty great but will someone perceive pretty great but will someone perceive pretty great but will someone perceive it as organic and real and not it as organic and real and not it as organic and real and not manufactured that's right right so we manufactured that's right right so we manufactured that's right right so we have have have Danielle's negative left and we have Danielle's negative left and we have Danielle's negative left and we have your positive left that's right and the your positive left that's right and the your positive left that's right and the randomizer has served us a perfect randomizer has served us a perfect randomizer has served us a perfect paland Drome Danielle Alex Brady Brady paland Drome Danielle Alex Brady Brady paland Drome Danielle Alex Brady Brady Alex Danielle so I mean what this is Alex Danielle so I mean what this is Alex Danielle so I mean what this is what AI we can't trust AI like it's all what AI we can't trust AI like it's all what AI we can't trust AI like it's all bad wasn't random uh so I'll take my bad wasn't random uh so I'll take my bad wasn't random uh so I'll take my shot at at uh something on social that's shot at at uh something on social that's shot at at uh something on social that's that's encouraging me that's exciting me that's encouraging me that's exciting me that's encouraging me that's exciting me and it's actually the return of long and it's actually the return of long and it's actually the return of long form video okay um just a few weeks ago form video okay um just a few weeks ago form video okay um just a few weeks ago Tik Tok announced new initiative to Tik Tok announced new initiative to Tik Tok announced new initiative to support long form videos on the platform

support long form videos on the platform support long form videos on the platform uh it's called The Creator Rewards uh it's called The Creator Rewards uh it's called The Creator Rewards program and so this is essentially how program and so this is essentially how program and so this is essentially how Tik Tok pays out creators uh for content Tik Tok pays out creators uh for content Tik Tok pays out creators uh for content on the platform but here's the catch it on the platform but here's the catch it on the platform but here's the catch it only pays out for video videos over a only pays out for video videos over a only pays out for video videos over a minute in length so we know it's easy to minute in length so we know it's easy to minute in length so we know it's easy to go viral with a meme like my coffee meme go viral with a meme like my coffee meme go viral with a meme like my coffee meme that's like it's like 7 Seconds long and that's like it's like 7 Seconds long and that's like it's like 7 Seconds long and so if you look at the insights it so if you look at the insights it so if you look at the insights it actually has more replays than it has actually has more replays than it has actually has more replays than it has initial replays cuz it's short it's initial replays cuz it's short it's initial replays cuz it's short it's funny um but Tik tok's only paying out funny um but Tik tok's only paying out funny um but Tik tok's only paying out of this Creator program of this Creator program of this Creator program for videos that are over a minute in for videos that are over a minute in for videos that are over a minute in length so already with their money length so already with their money length so already with their money they're incentivizing longer longer I they're incentivizing longer longer I they're incentivizing longer longer I mean a minute is still not really long mean a minute is still not really long mean a minute is still not really long form content but longer form content uh form content but longer form content uh form content but longer form content uh so this is a quote from their creative so this is a quote from their creative so this is a quote from their creative Summit in 2022 we started rolling out Summit in 2022 we started rolling out Summit in 2022 we started rolling out longer videos on the platform since then longer videos on the platform since then longer videos on the platform since then our community has embraced this format our community has embraced this format our community has embraced this format with users spending 50% of their time with users spending 50% of their time with users spending 50% of their time watching longer content on Tik Tok and watching longer content on Tik Tok and watching longer content on Tik Tok and viewership of longer videos increasing viewership of longer videos increasing viewership of longer videos increasing nearly 40% over the last 6 months so nearly 40% over the last 6 months so nearly 40% over the last 6 months so again they're self-reporting their data again they're self-reporting their data again they're self-reporting their data but still let's take it for what it is but still let's take it for what it is but still let's take it for what it is is they're saying we we're we released is they're saying we we're we released is they're saying we we're we released the feature to post longer videos people the feature to post longer videos people the feature to post longer videos people seem to be watching longer videos on Tik seem to be watching longer videos on Tik seem to be watching longer videos on Tik Tok because famously the Tik Tok feed Tok because famously the Tik Tok feed Tok because famously the Tik Tok feed has been known for those short viral has been known for those short viral has been known for those short viral videos 15 30 seconds even less than 15 videos 15 30 seconds even less than 15 videos 15 30 seconds even less than 15 seconds uh uh sometimes but there's a seconds uh uh sometimes but there's a seconds uh uh sometimes but there's a shift happening possibly to compete with shift happening possibly to compete with shift happening possibly to compete with more mature platforms like YouTube more mature platforms like YouTube more mature platforms like YouTube towards longer form videos and this is towards longer form videos and this is towards longer form videos and this is encouraging to me exciting even encouraging to me exciting even encouraging to me exciting even because um empirically we're starting to because um empirically we're starting to because um empirically we're starting to see the effect that short form videos see the effect that short form videos see the effect that short form videos have on our brains and our body so I'm

have on our brains and our body so I'm have on our brains and our body so I'm going to pull a Brady here and I'm going going to pull a Brady here and I'm going going to pull a Brady here and I'm going to cite some studies and some data I was to cite some studies and some data I was to cite some studies and some data I was recently reading a study man could not recently reading a study man could not recently reading a study man could not get through his positive without talking get through his positive without talking get through his positive without talking negative I respect the grind about our negative I respect the grind about our negative I respect the grind about our Collective dwindling attention span so Collective dwindling attention span so Collective dwindling attention span so this is from the University of this is from the University of this is from the University of California Irvine and uh the woman who's California Irvine and uh the woman who's California Irvine and uh the woman who's reporting this uh Gloria Mark PhD she reporting this uh Gloria Mark PhD she reporting this uh Gloria Mark PhD she said they started measuring um attention said they started measuring um attention said they started measuring um attention spans back in 2004 and they were using a spans back in 2004 and they were using a spans back in 2004 and they were using a stopwatch because it's the best stopwatch because it's the best stopwatch because it's the best mechanism they had back then and so what mechanism they had back then and so what mechanism they had back then and so what they would do their method was um they would do their method was um they would do their method was um shadowing people with stopwatches um for shadowing people with stopwatches um for shadowing people with stopwatches um for every single activity that they did uh every single activity that they did uh every single activity that they did uh during working hour so they would record during working hour so they would record during working hour so they would record the stop time and the start time so for the stop time and the start time so for the stop time and the start time so for example if you're in a screen when example if you're in a screen when example if you're in a screen when you're working in a word do they would you're working in a word do they would you're working in a word do they would start the time and then they would watch start the time and then they would watch start the time and then they would watch you and they would stop the time when you and they would stop the time when you and they would stop the time when you left the word do to go look at you left the word do to go look at you left the word do to go look at something else so in 2024 this looks something else so in 2024 this looks something else so in 2024 this looks like me on my desktop having notion open like me on my desktop having notion open like me on my desktop having notion open Slack Facebook help Scout whatever and Slack Facebook help Scout whatever and Slack Facebook help Scout whatever and how long I'm in one task so if I'm how long I'm in one task so if I'm how long I'm in one task so if I'm writing a script like how long I'm in writing a script like how long I'm in writing a script like how long I'm in there before I'm I'm going to My Control there before I'm I'm going to My Control there before I'm I'm going to My Control Center and taking a peek at slack or Center and taking a peek at slack or Center and taking a peek at slack or whatever when I read the study I did not whatever when I read the study I did not whatever when I read the study I did not take a stopwatch out to time myself but take a stopwatch out to time myself but take a stopwatch out to time myself but immediately I was like oh I don't spend immediately I was like oh I don't spend immediately I was like oh I don't spend very long in one place at one time and very long in one place at one time and very long in one place at one time and so back in 2004 with their stopwatches so back in 2004 with their stopwatches so back in 2004 with their stopwatches they found that the average attention they found that the average attention they found that the average attention span on any screen uh to be two and a span on any screen uh to be two and a span on any screen uh to be two and a half minutes so that's pretty long um half minutes so that's pretty long um half minutes so that's pretty long um throughout the years um it's become throughout the years um it's become throughout the years um it's become shorter and so around 20 12 so this is shorter and so around 20 12 so this is shorter and so around 20 12 so this is 12 years ago from now they found it to 12 years ago from now they found it to 12 years ago from now they found it to be 75 seconds wow and then in the last

be 75 seconds wow and then in the last be 75 seconds wow and then in the last five six years they found it to be on five six years they found it to be on five six years they found it to be on average 47 seconds the median being 40 average 47 seconds the median being 40 average 47 seconds the median being 40 seconds so like rapidly dwindling seconds so like rapidly dwindling seconds so like rapidly dwindling attention spans in the context of work attention spans in the context of work attention spans in the context of work but anecdotally I don't know like if but anecdotally I don't know like if but anecdotally I don't know like if we're all self-aware or honest or humble we're all self-aware or honest or humble we're all self-aware or honest or humble we could admit that this is true like we could admit that this is true like we could admit that this is true like our attention spans are are pretty our attention spans are are pretty our attention spans are are pretty pathetic um I I just recognize that in pathetic um I I just recognize that in pathetic um I I just recognize that in myself all the time and it happens like myself all the time and it happens like myself all the time and it happens like unconsciously I'll be like watching a unconsciously I'll be like watching a unconsciously I'll be like watching a hockey game and I'll reach for my phone hockey game and I'll reach for my phone hockey game and I'll reach for my phone I'm like what am I doing like I'm not I'm like what am I doing like I'm not I'm like what am I doing like I'm not bored by the hockey game sure or I'll be bored by the hockey game sure or I'll be bored by the hockey game sure or I'll be at work I'll be writing a script and I'm at work I'll be writing a script and I'm at work I'll be writing a script and I'm I swipe up on my trackpad and I'm I swipe up on my trackpad and I'm I swipe up on my trackpad and I'm looking at slack or something and I'm looking at slack or something and I'm looking at slack or something and I'm like what am I why am I here like I'm like what am I why am I here like I'm like what am I why am I here like I'm not supposed to be here right now our not supposed to be here right now our not supposed to be here right now our attention spans they're they're waning attention spans they're they're waning attention spans they're they're waning and that's problematic for so many and that's problematic for so many and that's problematic for so many reasons but from a Christian perspective reasons but from a Christian perspective reasons but from a Christian perspective um I think it's especially um I think it's especially um I think it's especially concerning you know concerning you know concerning you know like it's it's famously said that look like it's it's famously said that look like it's it's famously said that look at any saint um or mother or father of at any saint um or mother or father of at any saint um or mother or father of our faith and like none of them were our faith and like none of them were our faith and like none of them were hurried people and I think you could say hurried people and I think you could say hurried people and I think you could say the same about this like they all were the same about this like they all were the same about this like they all were attentive to what they were doing they attentive to what they were doing they attentive to what they were doing they were slow they were they were patient were slow they were they were patient were slow they were they were patient they they were present and I can't they they were present and I can't they they were present and I can't imagine like any of the Saints or imagine like any of the Saints or imagine like any of the Saints or fathers or mothers of our faith like fathers or mothers of our faith like fathers or mothers of our faith like having a short attention span because to having a short attention span because to having a short attention span because to be a Christian to be formed into the be a Christian to be formed into the be a Christian to be formed into the image of Jesus requires like real image of Jesus requires like real image of Jesus requires like real attentiveness to things like spiritual attentiveness to things like spiritual attentiveness to things like spiritual disciplines and and prayer and and disciplines and and prayer and and disciplines and and prayer and and thoughtfulness and and worship and so thoughtfulness and and worship and so thoughtfulness and and worship and so this movement towards long form content

this movement towards long form content this movement towards long form content has me encouraged because um it seems has me encouraged because um it seems has me encouraged because um it seems like a bit of like an act of resistance like a bit of like an act of resistance like a bit of like an act of resistance against the thing that is really um against the thing that is really um against the thing that is really um wreaking havoc on our attention spans wreaking havoc on our attention spans wreaking havoc on our attention spans and I I just know this to be true and I I just know this to be true and I I just know this to be true anecdotally like these short form videos anecdotally like these short form videos anecdotally like these short form videos are melting my brain they're just are melting my brain they're just are melting my brain they're just melting my brain they're designed to melting my brain they're designed to melting my brain they're designed to like to give you a reward when you flick like to give you a reward when you flick like to give you a reward when you flick your thumb like to to find something your thumb like to to find something your thumb like to to find something funny or or or whatever entertaining funny or or or whatever entertaining funny or or or whatever entertaining every time every time you flip your every time every time you flip your every time every time you flip your thumb and so like don't get me wrong I'm thumb and so like don't get me wrong I'm thumb and so like don't get me wrong I'm not naive enough to believe that Tik Tok not naive enough to believe that Tik Tok not naive enough to believe that Tik Tok has our mental health in mind like has our mental health in mind like has our mental health in mind like they're incentivizing longer form videos they're incentivizing longer form videos they're incentivizing longer form videos because they want people on the platform because they want people on the platform because they want people on the platform longer like I get that right um so longer like I get that right um so longer like I get that right um so cynical like I I do think that this cynical like I I do think that this cynical like I I do think that this could have a positive I do think that could have a positive I do think that could have a positive I do think that the movement towards or back towards the movement towards or back towards the movement towards or back towards long form videos could have a positive long form videos could have a positive long form videos could have a positive effect on our attention spans like even effect on our attention spans like even effect on our attention spans like even the long form videos I watch now I'm the long form videos I watch now I'm the long form videos I watch now I'm watching at two times speed cuz I'm like watching at two times speed cuz I'm like watching at two times speed cuz I'm like can we just get this over with and I can we just get this over with and I can we just get this over with and I I've I've I've been yes yes and I've been trying to been yes yes and I've been trying to been yes yes and I've been trying to discipline myself to like when I feel discipline myself to like when I feel discipline myself to like when I feel that urge it's like no just let the that urge it's like no just let the that urge it's like no just let the thing play at one time speed because two thing play at one time speed because two thing play at one time speed because two times speed can't be good for your brain times speed can't be good for your brain times speed can't be good for your brain um and so I'm working on this and yeah I um and so I'm working on this and yeah I um and so I'm working on this and yeah I mean the the incentive back towards long mean the the incentive back towards long mean the the incentive back towards long form videos on these platforms form videos on these platforms form videos on these platforms apparently you can upload videos on apparently you can upload videos on apparently you can upload videos on Instagram up to 60 Minutes long I don't Instagram up to 60 Minutes long I don't Instagram up to 60 Minutes long I don't know anyone who does that but apparently know anyone who does that but apparently know anyone who does that but apparently you can you can you can um but Tik Tok is like is really um but Tik Tok is like is really um but Tik Tok is like is really incentivizing creators posting long form incentivizing creators posting long form incentivizing creators posting long form videos and so like this is especially videos and so like this is especially videos and so like this is especially good news for churches right because our

good news for churches right because our good news for churches right because our best content is our long form content we best content is our long form content we best content is our long form content we talk about this on the show all the time talk about this on the show all the time talk about this on the show all the time every week There's a skilled every week There's a skilled every week There's a skilled Communicator in your community putting Communicator in your community putting Communicator in your community putting together like a pretty long form piece together like a pretty long form piece together like a pretty long form piece of even the shortest sermons are 15 of even the shortest sermons are 15 of even the shortest sermons are 15 minutes long 20 minutes long that's a minutes long 20 minutes long that's a minutes long 20 minutes long that's a long form piece of content that's that's long form piece of content that's that's long form piece of content that's that's 2400 words right longer than any of my 2400 words right longer than any of my 2400 words right longer than any of my YouTube videos exactly so like every YouTube videos exactly so like every YouTube videos exactly so like every week you have this piece of content that week you have this piece of content that week you have this piece of content that is so rich that doesn't mean you need to is so rich that doesn't mean you need to is so rich that doesn't mean you need to go to Instagram and post the whole thing go to Instagram and post the whole thing go to Instagram and post the whole thing because you can but it means that when because you can but it means that when because you can but it means that when we're posting sermon clips that are 60 we're posting sermon clips that are 60 we're posting sermon clips that are 60 seconds maybe 75 maybe 90 seconds right seconds maybe 75 maybe 90 seconds right seconds maybe 75 maybe 90 seconds right like it means that we have the license like it means that we have the license like it means that we have the license to do this because the platforms are are to do this because the platforms are are to do this because the platforms are are actually incentivizing it like yeah you actually incentivizing it like yeah you actually incentivizing it like yeah you should be posting long form videos to should be posting long form videos to should be posting long form videos to these platforms so I'm hopeful I'm these platforms so I'm hopeful I'm these platforms so I'm hopeful I'm excited that maybe this could have a excited that maybe this could have a excited that maybe this could have a positive effect on our attention spans positive effect on our attention spans positive effect on our attention spans but it also is just good news for but it also is just good news for but it also is just good news for churches because churches because churches because we're sharing the The Greatest Story we're sharing the The Greatest Story we're sharing the The Greatest Story Ever Told and sometimes you need more Ever Told and sometimes you need more Ever Told and sometimes you need more than 30 seconds to tell it and so that's than 30 seconds to tell it and so that's than 30 seconds to tell it and so that's good news that these platforms are good news that these platforms are good news that these platforms are trying to get the users to post longer trying to get the users to post longer trying to get the users to post longer content Danielle over to you right um content Danielle over to you right um content Danielle over to you right um you know of course social media is not you know of course social media is not you know of course social media is not not great for our mental health I won't not great for our mental health I won't not great for our mental health I won't let my son watch anything and it's crazy let my son watch anything and it's crazy let my son watch anything and it's crazy how even from like a baby their eyes are how even from like a baby their eyes are how even from like a baby their eyes are just like so glued to the screen you're just like so glued to the screen you're just like so glued to the screen you're like this is creepy like something is like this is creepy like something is like this is creepy like something is not right here um but you know my goal not right here um but you know my goal not right here um but you know my goal on social media and I think our goal on on social media and I think our goal on on social media and I think our goal on social media is you know we're going social media is you know we're going social media is you know we're going there to meet people we're going there there to meet people we're going there there to meet people we're going there to find people and then they can get off to find people and then they can get off to find people and then they can get off social media after that um you know get

social media after that um you know get social media after that um you know get them off social media get them into your them off social media get them into your them off social media get them into your local church you know get them into the local church you know get them into the local church you know get them into the Bible and so it goes back to like what Bible and so it goes back to like what Bible and so it goes back to like what are we using social media for like we're are we using social media for like we're are we using social media for like we're using it as a tool to reach people a using it as a tool to reach people a using it as a tool to reach people a tool for Ministry you know and and I tool for Ministry you know and and I tool for Ministry you know and and I think in terms of the long form video um think in terms of the long form video um think in terms of the long form video um something that I uh read recently um was something that I uh read recently um was something that I uh read recently um was that on Facebook I'm bringing it back to that on Facebook I'm bringing it back to that on Facebook I'm bringing it back to Facebook cuz there's still a lot of Facebook cuz there's still a lot of Facebook cuz there's still a lot of people on Facebook who go to church and people on Facebook who go to church and people on Facebook who go to church and so like actually the videos that perform so like actually the videos that perform so like actually the videos that perform best on Facebook are 5 minutes or longer best on Facebook are 5 minutes or longer best on Facebook are 5 minutes or longer so that's actually really interesting so that's actually really interesting so that's actually really interesting and like you know something for churches and like you know something for churches and like you know something for churches to try and I feel like I meet so many to try and I feel like I meet so many to try and I feel like I meet so many churches who are like but all my people churches who are like but all my people churches who are like but all my people are just on Facebook you know cuz I are just on Facebook you know cuz I are just on Facebook you know cuz I don't know they're 40 plus I don't know don't know they're 40 plus I don't know don't know they're 40 plus I don't know whatever that age group is now um and so whatever that age group is now um and so whatever that age group is now um and so so yeah so I think that that's you know so yeah so I think that that's you know so yeah so I think that that's you know a Facebook is a great place to start to a Facebook is a great place to start to a Facebook is a great place to start to try that longer form video more and more try that longer form video more and more try that longer form video more and more as well if that's like where your people as well if that's like where your people as well if that's like where your people are at um and yeah and also yeah agree are at um and yeah and also yeah agree are at um and yeah and also yeah agree it could be super cool for Church sermon it could be super cool for Church sermon it could be super cool for Church sermon content as well brilliant okay Danielle content as well brilliant okay Danielle content as well brilliant okay Danielle you are in the home stretch now your one you are in the home stretch now your one you are in the home stretch now your one observation that you're concerned about observation that you're concerned about observation that you're concerned about all right so this is an old observation all right so this is an old observation all right so this is an old observation that I that is now going to be a new that I that is now going to be a new that I that is now going to be a new observation because it's still really observation because it's still really observation because it's still really relevant right now and it's this church relevant right now and it's this church relevant right now and it's this church social media accounts are still social media accounts are still social media accounts are still extremely announcement heavy and I have extremely announcement heavy and I have extremely announcement heavy and I have a concern about this because I feel like

a concern about this because I feel like a concern about this because I feel like again there's such a huge opportunity again there's such a huge opportunity again there's such a huge opportunity right now for churches to reach new right now for churches to reach new right now for churches to reach new people and I'm concerned that churches people and I'm concerned that churches people and I'm concerned that churches are going to miss that because they are going to miss that because they are going to miss that because they don't know you know what to post what to don't know you know what to post what to don't know you know what to post what to create and as churches we have a lot of create and as churches we have a lot of create and as churches we have a lot of like announcements and events and like announcements and events and like announcements and events and programs and so it's easy to think like programs and so it's easy to think like programs and so it's easy to think like I just need a post for that event I need I just need a post for that event I need I just need a post for that event I need a post for you know this Sunday service a post for you know this Sunday service a post for you know this Sunday service and so we kind of just get stuck and and so we kind of just get stuck and and so we kind of just get stuck and again and again in posting announcements again and again in posting announcements again and again in posting announcements and of course it's because we're and of course it's because we're and of course it's because we're volunteers we're the staff member who volunteers we're the staff member who volunteers we're the staff member who got social media dumped on them you know got social media dumped on them you know got social media dumped on them you know we're um just trying to figure things we're um just trying to figure things we're um just trying to figure things out and winging it so it's totally out and winging it so it's totally out and winging it so it's totally understandable um but you know the truth understandable um but you know the truth understandable um but you know the truth is is that if our social media feeds are is is that if our social media feeds are is is that if our social media feeds are dominated by an announcements and dominated by an announcements and dominated by an announcements and invites we're actually like invites we're actually like invites we're actually like unintentionally making it feel like unintentionally making it feel like unintentionally making it feel like we're trying to sell our church to help we're trying to sell our church to help we're trying to sell our church to help people join and that actually you know people join and that actually you know people join and that actually you know pushes people away it actually does the pushes people away it actually does the pushes people away it actually does the opposite of what we're actually trying opposite of what we're actually trying opposite of what we're actually trying to do and on top of that then our to do and on top of that then our to do and on top of that then our content doesn't apply to a wider content doesn't apply to a wider content doesn't apply to a wider audience um because announcement posts audience um because announcement posts audience um because announcement posts they really mostly apply to people who they really mostly apply to people who they really mostly apply to people who go to your church so they're not going go to your church so they're not going go to your church so they're not going to be sent out to new people and I think to be sent out to new people and I think to be sent out to new people and I think that's leaving a lot of people out who that's leaving a lot of people out who that's leaving a lot of people out who need to come back to God people who need to come back to God people who need to come back to God people who haven't been to church in a long time haven't been to church in a long time haven't been to church in a long time you know any person who might be you know any person who might be you know any person who might be encouraged by something that you and encouraged by something that you and encouraged by something that you and your church have to say we're leaving your church have to say we're leaving your church have to say we're leaving that whole group of people out of our that whole group of people out of our that whole group of people out of our posts when we only post or mostly post

posts when we only post or mostly post posts when we only post or mostly post announcement posts um and so you know we announcement posts um and so you know we announcement posts um and so you know we need we need to post about our events need we need to post about our events need we need to post about our events and stuff like I totally think that um and stuff like I totally think that um and stuff like I totally think that um but we need to learn to view the purpose but we need to learn to view the purpose but we need to learn to view the purpose of social differently and learn to do of social differently and learn to do of social differently and learn to do our announcement posts correctly you our announcement posts correctly you our announcement posts correctly you know like for example if I'm not a know like for example if I'm not a know like for example if I'm not a Christian and I post U I come across a Christian and I post U I come across a Christian and I post U I come across a post with your event details on my post with your event details on my post with your event details on my explore page or something I'm going to explore page or something I'm going to explore page or something I'm going to ignore it like I have no reason to look ignore it like I have no reason to look ignore it like I have no reason to look at your announcement post but if I come at your announcement post but if I come at your announcement post but if I come across a post of someone talking about across a post of someone talking about across a post of someone talking about God um how God restored their marriage God um how God restored their marriage God um how God restored their marriage and I'm actually really having a tough and I'm actually really having a tough and I'm actually really having a tough time right now I'm going to listen up I time right now I'm going to listen up I time right now I'm going to listen up I might even come back for more and maybe might even come back for more and maybe might even come back for more and maybe in the caption it's like Hey listen to in the caption it's like Hey listen to in the caption it's like Hey listen to this message about marriage or something this message about marriage or something this message about marriage or something and so I'm like you know maybe I need to and so I'm like you know maybe I need to and so I'm like you know maybe I need to go listen to that or maybe at the bottom go listen to that or maybe at the bottom go listen to that or maybe at the bottom of your caption or top of your caption of your caption or top of your caption of your caption or top of your caption you write something about a marriage you write something about a marriage you write something about a marriage event you have and I'm like you know I event you have and I'm like you know I event you have and I'm like you know I haven't been to church since I was 20 haven't been to church since I was 20 haven't been to church since I was 20 but I think I need this right now maybe but I think I need this right now maybe but I think I need this right now maybe I should go to this event so you see I should go to this event so you see I should go to this event so you see like you know I want to see churches like you know I want to see churches like you know I want to see churches touch on these needs people have that touch on these needs people have that touch on these needs people have that Jesus can answer and I think we'll reach Jesus can answer and I think we'll reach Jesus can answer and I think we'll reach a lot wider of an audience versus you a lot wider of an audience versus you a lot wider of an audience versus you know just post know just post know just post the the classic graphic announcement or the the classic graphic announcement or the the classic graphic announcement or you know classic invitation post and um you know classic invitation post and um you know classic invitation post and um you know there's places that we can put you know there's places that we can put you know there's places that we can put our announcements cuz I do think that we our announcements cuz I do think that we our announcements cuz I do think that we need to tell people about the stuff need to tell people about the stuff need to tell people about the stuff because obviously we're doing these because obviously we're doing these because obviously we're doing these things for a good reason and I think things for a good reason and I think things for a good reason and I think some good places for that just to get

some good places for that just to get some good places for that just to get practical for a second is like the last practical for a second is like the last practical for a second is like the last few seconds of your reel the end or few seconds of your reel the end or few seconds of your reel the end or beginning of your caption you know the beginning of your caption you know the beginning of your caption you know the last slide of a carousel post or like go last slide of a carousel post or like go last slide of a carousel post or like go crazy in your Instagram and Facebook crazy in your Instagram and Facebook crazy in your Instagram and Facebook Stories because the people who see those Stories because the people who see those Stories because the people who see those are actually going to be your current are actually going to be your current are actually going to be your current Community mostly um so there's a lot of Community mostly um so there's a lot of Community mostly um so there's a lot of ways to still you know talk about what ways to still you know talk about what ways to still you know talk about what your church is up to and what your your church is up to and what your your church is up to and what your church is doing and invite people to church is doing and invite people to church is doing and invite people to those things but how can we you know those things but how can we you know those things but how can we you know expand the variety of what we're posting expand the variety of what we're posting expand the variety of what we're posting so that we can actually continue to so that we can actually continue to so that we can actually continue to reach a wider audience I love the way reach a wider audience I love the way reach a wider audience I love the way that you described in that response but that you described in that response but that you described in that response but also I saw this I've seen this in one of also I saw this I've seen this in one of also I saw this I've seen this in one of your posts talking about selling your your posts talking about selling your your posts talking about selling your church on social I think that verbage church on social I think that verbage church on social I think that verbage resonates with many churches and I never resonates with many churches and I never resonates with many churches and I never considered using that I loved it when considered using that I loved it when considered using that I loved it when you phrased it that way could you you phrased it that way could you you phrased it that way could you elaborate on that for us yeah sure um elaborate on that for us yeah sure um elaborate on that for us yeah sure um yeah I think that we need to move and yeah I think that we need to move and yeah I think that we need to move and like make this shift from selling to like make this shift from selling to like make this shift from selling to serving um it's so easy to say like oh serving um it's so easy to say like oh serving um it's so easy to say like oh this message is so powerful like listen this message is so powerful like listen this message is so powerful like listen to our pastor preach you know or um like to our pastor preach you know or um like to our pastor preach you know or um like you know using this language don't miss you know using this language don't miss you know using this language don't miss it um um just using this language that it um um just using this language that it um um just using this language that kind of implies like just come to our kind of implies like just come to our kind of implies like just come to our thing come to us come to us come to us thing come to us come to us come to us thing come to us come to us come to us and it's unintentional I think it's just and it's unintentional I think it's just and it's unintentional I think it's just that we just don't know what else to say that we just don't know what else to say that we just don't know what else to say we're just like trying to come up with we're just like trying to come up with we're just like trying to come up with something you know um but then it just something you know um but then it just something you know um but then it just comes off as like you know we are comes off as like you know we are comes off as like you know we are selling this thing that people like you

selling this thing that people like you selling this thing that people like you should come to this event because it's should come to this event because it's should come to this event because it's awesome and so I think shifting to awesome and so I think shifting to awesome and so I think shifting to serving is really huge like um we can serving is really huge like um we can serving is really huge like um we can think in our post like how does this think in our post like how does this think in our post like how does this post help somebody um you know what can post help somebody um you know what can post help somebody um you know what can we offer to these people what are some we offer to these people what are some we offer to these people what are some needs that I've been hearing lately that needs that I've been hearing lately that needs that I've been hearing lately that we can resolve right now um and just we can resolve right now um and just we can resolve right now um and just asking ourselves like does this post um asking ourselves like does this post um asking ourselves like does this post um does do people walk away from this post does do people walk away from this post does do people walk away from this post with something worthwhile um do people with something worthwhile um do people with something worthwhile um do people walk away learning something maybe it's walk away learning something maybe it's walk away learning something maybe it's just education like that's serving you just education like that's serving you just education like that's serving you know maybe it's entertaining maybe your know maybe it's entertaining maybe your know maybe it's entertaining maybe your church is funny and you guys like to church is funny and you guys like to church is funny and you guys like to have some fun like serving is still you have some fun like serving is still you have some fun like serving is still you know entertaining that's cool you know know entertaining that's cool you know know entertaining that's cool you know maybe it's inspiring people you know maybe it's inspiring people you know maybe it's inspiring people you know through you know your messages or through you know your messages or through you know your messages or quotes um but yeah I think that in order quotes um but yeah I think that in order quotes um but yeah I think that in order to reach more people we just have to to reach more people we just have to to reach more people we just have to move away from that selling our church move away from that selling our church move away from that selling our church to people and move into serving Danielle to people and move into serving Danielle to people and move into serving Danielle your perspective on social media and your perspective on social media and your perspective on social media and digital in the church space is a breath digital in the church space is a breath digital in the church space is a breath of fresh air so grateful for you sharing of fresh air so grateful for you sharing of fresh air so grateful for you sharing your wisdom and time with us uh I've your wisdom and time with us uh I've your wisdom and time with us uh I've already mentioned your Instagram @ I'm already mentioned your Instagram @ I'm already mentioned your Instagram @ I'm Daniel Davis fully endorsed everyone Daniel Davis fully endorsed everyone Daniel Davis fully endorsed everyone should give that a follow where else can should give that a follow where else can should give that a follow where else can folks connect with what you're doing uh folks connect with what you're doing uh folks connect with what you're doing uh and be resourced by all the great stuff and be resourced by all the great stuff and be resourced by all the great stuff that you have to offer yeah my website that you have to offer yeah my website that you have to offer yeah my website is is is church.com and I have a lot of free church.com and I have a lot of free church.com and I have a lot of free resources and blogs there brilliant well resources and blogs there brilliant well resources and blogs there brilliant well thanks again Danielle and thank you thanks again Danielle and thank you thanks again Danielle and thank you thank you Alex random randomizer I don't

thank you Alex random randomizer I don't thank you Alex random randomizer I don't know I got you feel feels like maybe you know I got you feel feels like maybe you know I got you feel feels like maybe you didn't didn't didn't actually I did whatever you say look the actually I did whatever you say look the actually I did whatever you say look the people are skeptical and I am voicing people are skeptical and I am voicing people are skeptical and I am voicing their skepticism look at the randomiz their skepticism look at the randomiz their skepticism look at the randomiz randomizer.org random.org frankly uh randomizer.org random.org frankly uh randomizer.org random.org frankly uh that looks a lot like when my wife that looks a lot like when my wife that looks a lot like when my wife shares um she'll be like hey check out shares um she'll be like hey check out shares um she'll be like hey check out this piece of clothing and I'll click on this piece of clothing and I'll click on this piece of clothing and I'll click on it to try to like go to the like it to try to like go to the like it to try to like go to the like interact on the page she's like no I interact on the page she's like no I interact on the page she's like no I just took a screenshot of that web page just took a screenshot of that web page just took a screenshot of that web page I'm like just send me the link could I'm like just send me the link could I'm like just send me the link could that be a doctor screenshot it could that be a doctor screenshot it could that be a doctor screenshot it could be's to say I got AI to makeup for me be's to say I got AI to makeup for me be's to say I got AI to makeup for me who's to say thank you for your time who's to say thank you for your time who's to say thank you for your time attention and Trust we'll talk to you attention and Trust we'll talk to you attention and Trust we'll talk to you next Wednesday all right let's do it so next Wednesday all right let's do it so next Wednesday all right let's do it so I'm I'm set the timer setting the timer I'm I'm set the timer setting the timer I'm I'm set the timer setting the timer okay here we go here 10 minutes on the okay here we go here 10 minutes on the okay here we go here 10 minutes on the clock go ahead