The April 2024 Mailbag [Bro Church Tools]

today on the show we're answering your today on the show we're answering your questions questions like how do I take questions questions like how do I take questions questions like how do I take better photos at my church when people better photos at my church when people better photos at my church when people look miserable or does each church look miserable or does each church look miserable or does each church ministry need its own brand and logo or ministry need its own brand and logo or ministry need its own brand and logo or should it be linked in some way we'll should it be linked in some way we'll should it be linked in some way we'll also discuss our recent episode with also discuss our recent episode with also discuss our recent episode with Elevation Church and all of the online Elevation Church and all of the online Elevation Church and all of the online discourse that was stirred up because of discourse that was stirred up because of discourse that was stirred up because of it and our feelings on all of us this is it and our feelings on all of us this is it and our feelings on all of us this is the April 2024 mailbag let's dive the April 2024 mailbag let's dive the April 2024 mailbag let's dive it it it well hey there and welcome to the pro well hey there and welcome to the pro well hey there and welcome to the pro Church tools show we're here to help you Church tools show we're here to help you Church tools show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheerer your host I'm joined as Brady sheerer your host I'm joined as Brady sheerer your host I'm joined as always by my co-host we call him Bishop always by my co-host we call him Bishop always by my co-host we call him Bishop buttery because the orzo recipe he sent buttery because the orzo recipe he sent buttery because the orzo recipe he sent me this week was far too fattening and me this week was far too fattening and me this week was far too fattening and threatened my life Manan it is Alexander threatened my life Manan it is Alexander threatened my life Manan it is Alexander Mills hello hello and today it's Mills hello hello and today it's Mills hello hello and today it's everyone's favorite episode bro Church everyone's favorite episode bro Church everyone's favorite episode bro Church tools we're opening the mailbag we're tools we're opening the mailbag we're tools we're opening the mailbag we're answering your questions if you want answering your questions if you want answering your questions if you want your question answered on a future your question answered on a future your question answered on a future episode of the show you can just put it episode of the show you can just put it episode of the show you can just put it in the comments below this YouTube video in the comments below this YouTube video in the comments below this YouTube video if you want to keep it private send us if you want to keep it private send us if you want to keep it private send us an email hello at prochurchtools dcom an email hello at prochurchtools dcom an email hello at prochurchtools dcom Bishop buttery take us away with the Bishop buttery take us away with the Bishop buttery take us away with the first question you've heard of a blue first question you've heard of a blue first question you've heard of a blue Zone much like your uh lovely blue Zone much like your uh lovely blue Zone much like your uh lovely blue sweater today they are these zones in sweater today they are these zones in sweater today they are these zones in the planet where people live forever the planet where people live forever the planet where people live forever yeah don't I don't want I'm not trying yeah don't I don't want I'm not trying yeah don't I don't want I'm not trying to hear this today so no I'm just saying to hear this today so no I'm just saying to hear this today so no I'm just saying there's one in Italy where I watched a there's one in Italy where I watched a there's one in Italy where I watched a documentary on it where these fellows documentary on it where these fellows documentary on it where these fellows are just eating pasta uh consuming lots are just eating pasta uh consuming lots are just eating pasta uh consuming lots of butter surely olive oil and drinking of butter surely olive oil and drinking of butter surely olive oil and drinking wine every day and they live forever so wine every day and they live forever so wine every day and they live forever so listen you're offended by my general listen you're offended by my general listen you're offended by my general butter and olive oil consumption and I butter and olive oil consumption and I butter and olive oil consumption and I don't drink a lot of wine but I say this don't drink a lot of wine but I say this don't drink a lot of wine but I say this often I could have a glass wine with often I could have a glass wine with often I could have a glass wine with dinner every night maybe if I did I'd

dinner every night maybe if I did I'd dinner every night maybe if I did I'd live live live forever so let me know when you make forever so let me know when you make forever so let me know when you make that recipe though I told you do it just that recipe though I told you do it just that recipe though I told you do it just for me please just once it's not going for me please just once it's not going for me please just once it's not going to kill you it had like 5x the butter to kill you it had like 5x the butter to kill you it had like 5x the butter for the orzo yes yes it was mush yes for the orzo yes yes it was mush yes for the orzo yes yes it was mush yes it's so good I'm I'm not confident that it's so good I'm I'm not confident that it's so good I'm I'm not confident that it's bad like I'm sure it's it's so good it's bad like I'm sure it's it's so good it's bad like I'm sure it's it's so good but we'll we'll we'll save the rest of but we'll we'll we'll save the rest of but we'll we'll we'll save the rest of this conversation for uh off a we can this conversation for uh off a we can this conversation for uh off a we can argue about orzo first let's get to uh argue about orzo first let's get to uh argue about orzo first let's get to uh the questions this one's about social the questions this one's about social the questions this one's about social media hey we're part of a social media media hey we're part of a social media media hey we're part of a social media team at a church of about 700 people our team at a church of about 700 people our team at a church of about 700 people our senior pastor loves reals and so do we senior pastor loves reals and so do we senior pastor loves reals and so do we but he wants us to post four reals of but he wants us to post four reals of but he wants us to post four reals of the sermon per week do you find that if the sermon per week do you find that if the sermon per week do you find that if we post uh that much things will get we post uh that much things will get we post uh that much things will get lost because people won't interact with lost because people won't interact with lost because people won't interact with those things or do you find that to be a those things or do you find that to be a those things or do you find that to be a helpful tactic in flooding the space helpful tactic in flooding the space helpful tactic in flooding the space with content okay let's demystify a few with content okay let's demystify a few with content okay let's demystify a few of the misconceptions in the final of the misconceptions in the final of the misconceptions in the final sentence of that sentence of that sentence of that question there's no such thing as question there's no such thing as question there's no such thing as posting too posting too posting too much if the content is good okay and much if the content is good okay and much if the content is good okay and this is the this is the this is the problem with every Creator on social problem with every Creator on social problem with every Creator on social media is that we are all our own arbitr media is that we are all our own arbitr media is that we are all our own arbitr of if this content who just going to say of if this content who just going to say of if this content who just going to say that what's the metric of if the content that what's the metric of if the content that what's the metric of if the content is good because surely most if not all is good because surely most if not all is good because surely most if not all churches think like yeah this is great churches think like yeah this is great churches think like yeah this is great content how are we supposed to know so content how are we supposed to know so content how are we supposed to know so whatever you think is good A good rule whatever you think is good A good rule whatever you think is good A good rule of thumb is to challenge yourself to of thumb is to challenge yourself to of thumb is to challenge yourself to make it 20% better so that way you're make it 20% better so that way you're make it 20% better so that way you're kind of like recognizing your own kind of like recognizing your own kind of like recognizing your own fallibility like hey I I probably think fallibility like hey I I probably think fallibility like hey I I probably think too much of what I've made so I'm going too much of what I've made so I'm going too much of what I've made so I'm going to expect that needs to be 20% better to expect that needs to be 20% better to expect that needs to be 20% better for it to qualify as good and that

for it to qualify as good and that for it to qualify as good and that usually helps rain in overall output um usually helps rain in overall output um usually helps rain in overall output um there's no such thing as flooding the there's no such thing as flooding the there's no such thing as flooding the space with content either the social space with content either the social space with content either the social algorithms are not so simple that you algorithms are not so simple that you algorithms are not so simple that you can game them by like publishing four can game them by like publishing four can game them by like publishing four times a day and they're like I don't times a day and they're like I don't times a day and they're like I don't know what we're going to do with this know what we're going to do with this know what we're going to do with this might as well make it go viral that's might as well make it go viral that's might as well make it go viral that's not how it's going to work in the not how it's going to work in the not how it's going to work in the discovery era of social your content discovery era of social your content discovery era of social your content will find the Right audience and this is will find the Right audience and this is will find the Right audience and this is what is different from the previous era what is different from the previous era what is different from the previous era let's say you had 300 followers as a let's say you had 300 followers as a let's say you had 300 followers as a church on social media really you could church on social media really you could church on social media really you could only reach those 300 people say for a only reach those 300 people say for a only reach those 300 people say for a small bump say for a really unusual small bump say for a really unusual small bump say for a really unusual viral post like likely no church has viral post like likely no church has viral post like likely no church has ever experienced that's listening say ever experienced that's listening say ever experienced that's listening say for the people in your church actively for the people in your church actively for the people in your church actively sharing it with their social sphere sharing it with their social sphere sharing it with their social sphere nowadays really anyone on Earth is a nowadays really anyone on Earth is a nowadays really anyone on Earth is a potential person that your content can potential person that your content can potential person that your content can reach and so if you create something reach and so if you create something reach and so if you create something good the discovery algorithm's job is to good the discovery algorithm's job is to good the discovery algorithm's job is to find the people that will resonate with find the people that will resonate with find the people that will resonate with that content of course a big share of that content of course a big share of that content of course a big share of that is going to be people that already that is going to be people that already that is going to be people that already follow your account but folks that are follow your account but folks that are follow your account but folks that are not following are also going to be part not following are also going to be part not following are also going to be part of that potential share in terms of of that potential share in terms of of that potential share in terms of practically we try to get two reals per practically we try to get two reals per practically we try to get two reals per sermon okay I have found for most uh sermon okay I have found for most uh sermon okay I have found for most uh pastors and perhaps this uh preaching pastors and perhaps this uh preaching pastors and perhaps this uh preaching team is incredibly incredibly skilled team is incredibly incredibly skilled team is incredibly incredibly skilled and and pulling four Clips uh is and and pulling four Clips uh is and and pulling four Clips uh is something that's going to be successful something that's going to be successful something that's going to be successful in my experience working with many many in my experience working with many many in my experience working with many many hundreds and thousands of sermons two is hundreds and thousands of sermons two is hundreds and thousands of sermons two is almost always doable when you start to almost always doable when you start to almost always doable when you start to reach beyond that it becomes l less reach beyond that it becomes l less reach beyond that it becomes l less likely and so if you go into it thinking likely and so if you go into it thinking likely and so if you go into it thinking I'm going to find four posts what tends

I'm going to find four posts what tends I'm going to find four posts what tends to happen is the quality is diluted okay to happen is the quality is diluted okay to happen is the quality is diluted okay so look for two now if your pastor comes so look for two now if your pastor comes so look for two now if your pastor comes to you and says we want to post four to you and says we want to post four to you and says we want to post four things per week from the sermon okay how things per week from the sermon okay how things per week from the sermon okay how about instead of four reals we go two about instead of four reals we go two about instead of four reals we go two reals one Carousel one quote okay this reals one Carousel one quote okay this reals one Carousel one quote okay this is doable with pretty much every sermon is doable with pretty much every sermon is doable with pretty much every sermon M this is the approach that we take at M this is the approach that we take at M this is the approach that we take at Social sermons uh if you're on the Social sermons uh if you're on the Social sermons uh if you're on the complete plan you get two reals one complete plan you get two reals one complete plan you get two reals one Carousel one quote week all from the Carousel one quote week all from the Carousel one quote week all from the same sermon the quote obviously is going same sermon the quote obviously is going same sermon the quote obviously is going to be like a single line and so that's to be like a single line and so that's to be like a single line and so that's not too difficult to find in the context not too difficult to find in the context not too difficult to find in the context of a 20 30 40 minute message and then of a 20 30 40 minute message and then of a 20 30 40 minute message and then the way that we do the carousel is we'll the way that we do the carousel is we'll the way that we do the carousel is we'll find a similar find a similar find a similar length 30 seconds to 90 seconds same length 30 seconds to 90 seconds same length 30 seconds to 90 seconds same thing we would do for a sermon clip thing we would do for a sermon clip thing we would do for a sermon clip that's video vertical video reals and that's video vertical video reals and that's video vertical video reals and then we transcribe it and then we then we transcribe it and then we then we transcribe it and then we rewrite it from scratch for a carousel rewrite it from scratch for a carousel rewrite it from scratch for a carousel but we use that idea as the source but we use that idea as the source but we use that idea as the source material and the reason we have to material and the reason we have to material and the reason we have to rewrite it is because the transcription rewrite it is because the transcription rewrite it is because the transcription is not going to translate for a is not going to translate for a is not going to translate for a compelling Carousel but the idea is compelling Carousel but the idea is compelling Carousel but the idea is usually there so now you have like two usually there so now you have like two usually there so now you have like two 30 to 90 second clips that like on their 30 to 90 second clips that like on their 30 to 90 second clips that like on their own with some editing moving around of own with some editing moving around of own with some editing moving around of creative ideas cut in cut out are great creative ideas cut in cut out are great creative ideas cut in cut out are great and then you have like a really good and then you have like a really good and then you have like a really good idea that maybe wasn't perfectly idea that maybe wasn't perfectly idea that maybe wasn't perfectly articulated but you can polish it up use articulated but you can polish it up use articulated but you can polish it up use the source material improve the pros and the source material improve the pros and the source material improve the pros and now it's ready for Carousel and then a now it's ready for Carousel and then a now it's ready for Carousel and then a quote which is just a oneliner hopefully quote which is just a oneliner hopefully quote which is just a oneliner hopefully that would satisfy the appetite of the that would satisfy the appetite of the that would satisfy the appetite of the pastor that still wants four posts per pastor that still wants four posts per pastor that still wants four posts per week from the sermon the other benefit week from the sermon the other benefit week from the sermon the other benefit of this is now you're hitting a a of this is now you're hitting a a of this is now you're hitting a a variety of creative formats you got the variety of creative formats you got the variety of creative formats you got the vertical video you got a carousel you vertical video you got a carousel you vertical video you got a carousel you got a quote so it's not just the exact

got a quote so it's not just the exact got a quote so it's not just the exact same type of content over and over again same type of content over and over again same type of content over and over again sure and you've mentioned we've talked sure and you've mentioned we've talked sure and you've mentioned we've talked about on recent episodes about how about on recent episodes about how about on recent episodes about how carousels are working right now and not carousels are working right now and not carousels are working right now and not just working with your audience but just working with your audience but just working with your audience but they're working in the Discovery World they're working in the Discovery World they're working in the Discovery World wherein when you have a strong Carousel wherein when you have a strong Carousel wherein when you have a strong Carousel with that that first screen where it's with that that first screen where it's with that that first screen where it's like uh three ways Jesus taught us how like uh three ways Jesus taught us how like uh three ways Jesus taught us how to pray which is from your sermon last to pray which is from your sermon last to pray which is from your sermon last week um and you get people interacting week um and you get people interacting week um and you get people interacting with that post Instagram is pushing that with that post Instagram is pushing that with that post Instagram is pushing that out into the Discovery World in the same out into the Discovery World in the same out into the Discovery World in the same way they are with reals and short form way they are with reals and short form way they are with reals and short form videos and so we're seeing with videos and so we're seeing with videos and so we're seeing with carousels well executed carousels um carousels well executed carousels um carousels well executed carousels um really impressive reach as well not just really impressive reach as well not just really impressive reach as well not just reaching your your local audience your reaching your your local audience your reaching your your local audience your follower account but reaching you know follower account but reaching you know follower account but reaching you know the the infinite array of people that the the infinite array of people that the the infinite array of people that are that are on Instagram nowadays and are that are on Instagram nowadays and are that are on Instagram nowadays and so you give you give yourself a chance so you give you give yourself a chance so you give you give yourself a chance with another piece of content or another with another piece of content or another with another piece of content or another style of content that is proven to be style of content that is proven to be style of content that is proven to be working right now um and you know working right now um and you know working right now um and you know speaking of algorithms posting four speaking of algorithms posting four speaking of algorithms posting four sermon reels a we sermon reels a we sermon reels a we and especially if it's not if it's not and especially if it's not if it's not and especially if it's not if it's not resonating with your followers or with resonating with your followers or with resonating with your followers or with the algorithm I guess in my estimation I the algorithm I guess in my estimation I the algorithm I guess in my estimation I I would say that that's doing that four I would say that that's doing that four I would say that that's doing that four times a week is actually giving the times a week is actually giving the times a week is actually giving the algorithm information that like uh algorithm information that like uh algorithm information that like uh people aren't resonating with this type people aren't resonating with this type people aren't resonating with this type of content so when you do Post one even of content so when you do Post one even of content so when you do Post one even if it's really good even if it's your if it's really good even if it's your if it's really good even if it's your best the algorithm has this information best the algorithm has this information best the algorithm has this information knowing that ah people they post these knowing that ah people they post these knowing that ah people they post these four times a week and and they're not four times a week and and they're not four times a week and and they're not getting a lot of shares or people aren't getting a lot of shares or people aren't getting a lot of shares or people aren't really engaging with these so you could really engaging with these so you could really engaging with these so you could be hurting yourself and so some be hurting yourself and so some be hurting yourself and so some diversity of post types could really diversity of post types could really diversity of post types could really help give you a boost in that that help give you a boost in that that help give you a boost in that that signal excellent point nothing to add signal excellent point nothing to add signal excellent point nothing to add next question oh we're just getting

next question oh we're just getting next question oh we're just getting right into it here well no we had a right into it here well no we had a right into it here well no we had a first question first question first question yes Brady are you going to do any yes Brady are you going to do any yes Brady are you going to do any posting on the whole reaction to your posting on the whole reaction to your posting on the whole reaction to your episode with elevation copywriter okay episode with elevation copywriter okay episode with elevation copywriter okay so let's uh summarize what happened a so let's uh summarize what happened a so let's uh summarize what happened a couple weeks ago on this very podcast we couple weeks ago on this very podcast we couple weeks ago on this very podcast we had Nikki Sherer of Elevation Church on had Nikki Sherer of Elevation Church on had Nikki Sherer of Elevation Church on the show had a delightful 1H hourish the show had a delightful 1H hourish the show had a delightful 1H hourish conversation with her uh Nikki overseas conversation with her uh Nikki overseas conversation with her uh Nikki overseas the language uh and copyrighting at the language uh and copyrighting at the language uh and copyrighting at elevation uh no relation between us elevation uh no relation between us elevation uh no relation between us which what are the chances what are the which what are the chances what are the which what are the chances what are the chances but her last name does get chances but her last name does get chances but her last name does get mispronounced in the same way that yours mispronounced in the same way that yours mispronounced in the same way that yours does absolutely it does uh so this does absolutely it does uh so this does absolutely it does uh so this episode went live and our audience episode went live and our audience episode went live and our audience enjoyed it I then do what I've been enjoyed it I then do what I've been enjoyed it I then do what I've been doing with all interview episodes where doing with all interview episodes where doing with all interview episodes where I rewatch it and I take notes on what I I rewatch it and I take notes on what I I rewatch it and I take notes on what I think are like standout pieces and then think are like standout pieces and then think are like standout pieces and then I create reals and carousels from them I create reals and carousels from them I create reals and carousels from them yo this is the same strategy we're yo this is the same strategy we're yo this is the same strategy we're talking about for like this is the cards talking about for like this is the cards talking about for like this is the cards are being played this is the same are being played this is the same are being played this is the same strategy we're talking about for your strategy we're talking about for your strategy we're talking about for your sermons you make a big piece of content sermons you make a big piece of content sermons you make a big piece of content it's good take out the highlights repost it's good take out the highlights repost it's good take out the highlights repost them so I did a reel on the impossible them so I did a reel on the impossible them so I did a reel on the impossible interview question that elevation asks interview question that elevation asks interview question that elevation asks and people like that I did one on why and people like that I did one on why and people like that I did one on why elevation doesn't do hash pray for blank elevation doesn't do hash pray for blank elevation doesn't do hash pray for blank posts anymore had a couple more in the posts anymore had a couple more in the posts anymore had a couple more in the can that uh we just put in the uh can that uh we just put in the uh can that uh we just put in the uh expiration basket put in the trash uh expiration basket put in the trash uh expiration basket put in the trash uh and then I created a newsletter say sent and then I created a newsletter say sent and then I created a newsletter say sent it out to 50,000 churches with the title it out to 50,000 churches with the title it out to 50,000 churches with the title why elevation won't use the word why elevation won't use the word why elevation won't use the word Resurrection on their Easter invites and

Resurrection on their Easter invites and Resurrection on their Easter invites and got uh 100% positive emails in reply I got uh 100% positive emails in reply I got uh 100% positive emails in reply I made that into a carousel published it made that into a carousel published it made that into a carousel published it on Instagram with the identical verbatim on Instagram with the identical verbatim on Instagram with the identical verbatim uh copy big mistake and 95% of our uh copy big mistake and 95% of our uh copy big mistake and 95% of our audience really enjoyed it it was as I audience really enjoyed it it was as I audience really enjoyed it it was as I expected kind of similar to the Mike expected kind of similar to the Mike expected kind of similar to the Mike Todd content um some people didn't care Todd content um some people didn't care Todd content um some people didn't care for the approach and I think a lot of for the approach and I think a lot of for the approach and I think a lot of that is informed by people's kind of that is informed by people's kind of that is informed by people's kind of preconceived notions or feelings about preconceived notions or feelings about preconceived notions or feelings about elevation that are unrelated to that elevation that are unrelated to that elevation that are unrelated to that specific tactic but it was 95% specific tactic but it was 95% specific tactic but it was 95% confident uh 95% complimentary that's confident uh 95% complimentary that's confident uh 95% complimentary that's the word and so uh things were fine uh the word and so uh things were fine uh the word and so uh things were fine uh Nikki reached out to me and she said hey Nikki reached out to me and she said hey Nikki reached out to me and she said hey yeah I was kind of expecting some of yeah I was kind of expecting some of yeah I was kind of expecting some of that um feedback and you know she was that um feedback and you know she was that um feedback and you know she was complimentary of what we did with our complimentary of what we did with our complimentary of what we did with our copy she was like you know we've worked copy she was like you know we've worked copy she was like you know we've worked with a lot of people You' did just did with a lot of people You' did just did with a lot of people You' did just did an excellent job of like articulating an excellent job of like articulating an excellent job of like articulating what I said and defending it and not at what I said and defending it and not at what I said and defending it and not at all presenting it in a way that was all presenting it in a way that was all presenting it in a way that was untrue unflattering or purposefully untrue unflattering or purposefully untrue unflattering or purposefully misaligned in a way and that was about misaligned in a way and that was about misaligned in a way and that was about it until it it until it it until it wasn't uh what happened was the content wasn't uh what happened was the content wasn't uh what happened was the content hit a secondary audience and the reason hit a secondary audience and the reason hit a secondary audience and the reason this happened is because we've entered this happened is because we've entered this happened is because we've entered into a new era of pro-church tools where into a new era of pro-church tools where into a new era of pro-church tools where our reach is far enough that if we have our reach is far enough that if we have our reach is far enough that if we have a post do well with our own audience it a post do well with our own audience it a post do well with our own audience it trickles out to like the greater Church trickles out to like the greater Church trickles out to like the greater Church field and never before has our content field and never before has our content field and never before has our content really mattered in that way because we

really mattered in that way because we really mattered in that way because we talk about digital and websites and talk about digital and websites and talk about digital and websites and Communications and most people just Communications and most people just Communications and most people just don't care because this piece of content don't care because this piece of content don't care because this piece of content was related to a church that everyone was related to a church that everyone was related to a church that everyone has is anyone dispassionate about has is anyone dispassionate about has is anyone dispassionate about elevation right you yeah I'm thinking no elevation right you yeah I'm thinking no elevation right you yeah I'm thinking no you have a stance on them one way or you have a stance on them one way or you have a stance on them one way or another uh yeah so this got picked up um another uh yeah so this got picked up um another uh yeah so this got picked up um it first started on Tik Tok I published it first started on Tik Tok I published it first started on Tik Tok I published the carousel to Tik Tok uh Tik Tok we the carousel to Tik Tok uh Tik Tok we the carousel to Tik Tok uh Tik Tok we have 100,000 followers and we get like a have 100,000 followers and we get like a have 100,000 followers and we get like a fraction of the engagement on Tik Tok fraction of the engagement on Tik Tok fraction of the engagement on Tik Tok relative to Instagram with the same relative to Instagram with the same relative to Instagram with the same amount of followers so people uh started amount of followers so people uh started amount of followers so people uh started picking it up and uh the first thing picking it up and uh the first thing picking it up and uh the first thing that happened was disclaimers were that happened was disclaimers were that happened was disclaimers were ignored so this was a 10- slide Carousel ignored so this was a 10- slide Carousel ignored so this was a 10- slide Carousel I dedicated an entire slide to basically I dedicated an entire slide to basically I dedicated an entire slide to basically pausing during my articulation of the pausing during my articulation of the pausing during my articulation of the tactic we were describing to say hey tactic we were describing to say hey tactic we were describing to say hey just see you know just see you know what just see you know just see you know what just see you know just see you know what we're describing is exclusive to Easter we're describing is exclusive to Easter we're describing is exclusive to Easter invites and within service and within invites and within service and within invites and within service and within the context of even you know as as you the context of even you know as as you the context of even you know as as you can see on elevation Social account can see on elevation Social account can see on elevation Social account which is for their followers which is which is for their followers which is which is for their followers which is for people that mostly are knowing Jesus for people that mostly are knowing Jesus for people that mostly are knowing Jesus they have no problem using the words they have no problem using the words they have no problem using the words like Resurrection blood of Jesus like Resurrection blood of Jesus like Resurrection blood of Jesus Calvary um that disclaimer was ignored Calvary um that disclaimer was ignored Calvary um that disclaimer was ignored but I knew that would happen so what I but I knew that would happen so what I but I knew that would happen so what I did was I also put in the caption and is did was I also put in the caption and is did was I also put in the caption and is a pinned comment ignored a pinned comment ignored a pinned comment ignored ignored and what happened was the ignored and what happened was the ignored and what happened was the secondary audience through a game of secondary audience through a game of secondary audience through a game of broken telephone misinterpreted it as broken telephone misinterpreted it as broken telephone misinterpreted it as one not me talking about an interview one not me talking about an interview one not me talking about an interview but elevation uh submitting a press but elevation uh submitting a press but elevation uh submitting a press release yeah that was strange yeah and release yeah that was strange yeah and release yeah that was strange yeah and then them saying elevation for the then them saying elevation for the then them saying elevation for the purposes of not treating people as purposes of not treating people as purposes of not treating people as Outsiders will no longer be using the Outsiders will no longer be using the Outsiders will no longer be using the words Resurrection calvary or blood of

words Resurrection calvary or blood of words Resurrection calvary or blood of Jesus full stop yeah uh which is Jesus full stop yeah uh which is Jesus full stop yeah uh which is categorically untrue unfortunately sure categorically untrue unfortunately sure categorically untrue unfortunately sure and this is really um I a good example and this is really um I a good example and this is really um I a good example of the Decades old saying you know a of the Decades old saying you know a of the Decades old saying you know a will get halfway around the world before will get halfway around the world before will get halfway around the world before the truth can put on it shoes yeah and the truth can put on it shoes yeah and the truth can put on it shoes yeah and social media of course exaggerates uh social media of course exaggerates uh social media of course exaggerates uh that possibility relevant as an example that possibility relevant as an example that possibility relevant as an example of whom I have worn their shirt of whom I have worn their shirt of whom I have worn their shirt from back in the day at Kingdom bound it from back in the day at Kingdom bound it from back in the day at Kingdom bound it was surreal man to see like to see the was surreal man to see like to see the was surreal man to see like to see the name of our show in publication at name of our show in publication at name of our show in publication at relevant it was a little bit relevant it was a little bit relevant it was a little bit disorienting for me because like I'm not disorienting for me because like I'm not disorienting for me because like I'm not Brady Shear I'm sitting across the table Brady Shear I'm sitting across the table Brady Shear I'm sitting across the table from Brady shear and to be clear I am from Brady shear and to be clear I am from Brady shear and to be clear I am not Elevation Church there's that too um not Elevation Church there's that too um not Elevation Church there's that too um but yeah to I was away on vacation when but yeah to I was away on vacation when but yeah to I was away on vacation when this is all unfolding and I'm also not this is all unfolding and I'm also not this is all unfolding and I'm also not on Tik Tok so I missed the first wave of on Tik Tok so I missed the first wave of on Tik Tok so I missed the first wave of the drama well and you can't duet a the drama well and you can't duet a the drama well and you can't duet a carel right so people so I wasn't carel right so people so I wasn't carel right so people so I wasn't getting tagged in any of this and then getting tagged in any of this and then getting tagged in any of this and then I'm like scoring through my feet orzo I'm like scoring through my feet orzo I'm like scoring through my feet orzo orzo oh that's a normal amount of butter orzo oh that's a normal amount of butter orzo oh that's a normal amount of butter or is a Brady she I was like whoa that's or is a Brady she I was like whoa that's or is a Brady she I was like whoa that's me yeah it was a little bit like uh me yeah it was a little bit like uh me yeah it was a little bit like uh bewildering to see our names uh bewildering to see our names uh bewildering to see our names uh published in Relevant Magazine but sure published in Relevant Magazine but sure published in Relevant Magazine but sure enough they're talking about it too so enough they're talking about it too so enough they're talking about it too so re relevant said this quote in the re relevant said this quote in the re relevant said this quote in the article they wrote up which was not an article they wrote up which was not an article they wrote up which was not an article it was just aggregation yeah article it was just aggregation yeah article it was just aggregation yeah quote elevation has not responded to the quote elevation has not responded to the quote elevation has not responded to the controversy although pro-church tools controversy although pro-church tools controversy although pro-church tools has attempted to come to the church's has attempted to come to the church's has attempted to come to the church's defense in a blog post clarifying that defense in a blog post clarifying that defense in a blog post clarifying that elevation does not use this language um elevation does not use this language um elevation does not use this language um in in in invitations only did I can I copy that invitations only did I can I copy that invitations only did I can I copy that is that what they said clarifying that is that what they said clarifying that is that what they said clarifying that elevation uses this language in elevation uses this language in elevation uses this language in invitations only let's assume I copied invitations only let's assume I copied invitations only let's assume I copied that wrong I didn't come to their that wrong I didn't come to their that wrong I didn't come to their defense that was the source material

defense that was the source material defense that was the source material yeah that was it we didn't write a blog yeah that was it we didn't write a blog yeah that was it we didn't write a blog post in response to this it's like no post in response to this it's like no post in response to this it's like no that was that was the material this has that was that was the material this has that was that was the material this has been a really uh fascinating like case been a really uh fascinating like case been a really uh fascinating like case study of just seeing how like there's study of just seeing how like there's study of just seeing how like there's this runaway train that is wrong like this runaway train that is wrong like this runaway train that is wrong like there were disagreements in the original there were disagreements in the original there were disagreements in the original comment section um and I I said to a comment section um and I I said to a comment section um and I I said to a couple of people and we'll get to those couple of people and we'll get to those couple of people and we'll get to those main disagreements and talk about how we main disagreements and talk about how we main disagreements and talk about how we responded to them um but I said in a responded to them um but I said in a responded to them um but I said in a couple of those disagreements they would couple of those disagreements they would couple of those disagreements they would start off by saying like you are abusing start off by saying like you are abusing start off by saying like you are abusing scripture and we'd get to the point scripture and we'd get to the point scripture and we'd get to the point where the person originally commented where the person originally commented where the person originally commented said I would not take this approach to said I would not take this approach to said I would not take this approach to which I said that's great like I which I said that's great like I which I said that's great like I wouldn't expect you to take every wouldn't expect you to take every wouldn't expect you to take every approach that I post this is just approach that I post this is just approach that I post this is just talking about what some Churches do but talking about what some Churches do but talking about what some Churches do but then the runaway train was like this then the runaway train was like this then the runaway train was like this categorically wrong and in fact so wrong categorically wrong and in fact so wrong categorically wrong and in fact so wrong it was the exact opposite of the it was the exact opposite of the it was the exact opposite of the original point the original point was original point the original point was original point the original point was not that elevation was trying to avoid not that elevation was trying to avoid not that elevation was trying to avoid messaging it was like when do we messaging it was like when do we messaging it was like when do we introduce these difficult Concepts when introduce these difficult Concepts when introduce these difficult Concepts when we have an Easter invite card they might we have an Easter invite card they might we have an Easter invite card they might have 500 characters on it so let's get have 500 characters on it so let's get have 500 characters on it so let's get to oh to oh to oh freaking Jake from church friend text me freaking Jake from church friend text me freaking Jake from church friend text me last night he's like you were on Patrick last night he's like you were on Patrick last night he's like you were on Patrick B David's podcast I was like what so B David's podcast I was like what so B David's podcast I was like what so I've read a couple of this guy's books I've read a couple of this guy's books I've read a couple of this guy's books he's like a business guy he has a he's like a business guy he has a he's like a business guy he has a podcast I suppose it has 1.7 million podcast I suppose it has 1.7 million podcast I suppose it has 1.7 million subscribers on YouTube and the episode subscribers on YouTube and the episode subscribers on YouTube and the episode had 500,000 views in its first 24 hours had 500,000 views in its first 24 hours had 500,000 views in its first 24 hours on YouTube now thankfully it was a on YouTube now thankfully it was a on YouTube now thankfully it was a three-hour episode we were the final seg three-hour episode we were the final seg three-hour episode we were the final seg right at the end so I don't know how right at the end so I don't know how right at the end so I don't know how many people saw it and it was a pretty many people saw it and it was a pretty many people saw it and it was a pretty vanilla comment vanilla comment vanilla comment so let's talk about some of the major so let's talk about some of the major so let's talk about some of the major claims that came in the first one was claims that came in the first one was claims that came in the first one was watering down the gospel say hey you you watering down the gospel say hey you you watering down the gospel say hey you you have to use these terms on the invites

have to use these terms on the invites have to use these terms on the invites otherwise you are watering down the otherwise you are watering down the otherwise you are watering down the gospel the problem with that logic is gospel the problem with that logic is gospel the problem with that logic is that an Easter invite cannot include the that an Easter invite cannot include the that an Easter invite cannot include the entire entire entire gospel totally the the the gospel totally the the the gospel totally the the the resurrection outside of resurrection outside of resurrection outside of context cannot be understood if you context cannot be understood if you context cannot be understood if you don't also understand the need for the don't also understand the need for the don't also understand the need for the resurrection yeah which is before that resurrection yeah which is before that resurrection yeah which is before that the Incarnation the fall original sin the Incarnation the fall original sin the Incarnation the fall original sin it's a long story right so if you used it's a long story right so if you used it's a long story right so if you used let's say let's play out this example let's say let's play out this example let's say let's play out this example you Ed the words Resurrection Calvary you Ed the words Resurrection Calvary you Ed the words Resurrection Calvary and blood of Jesus on the invite card um and blood of Jesus on the invite card um and blood of Jesus on the invite card um maybe the address isn't there yet so maybe the address isn't there yet so maybe the address isn't there yet so people can't come but like you got the people can't come but like you got the people can't come but like you got the words on the invite card um you would words on the invite card um you would words on the invite card um you would have to then not include other words and have to then not include other words and have to then not include other words and really the whole point of this really the whole point of this really the whole point of this conversation with Nikki was talking conversation with Nikki was talking conversation with Nikki was talking about intentionally using language which about intentionally using language which about intentionally using language which I think is important because I think I think is important because I think I think is important because I think every Church does this unintentionally every Church does this unintentionally every Church does this unintentionally what would happen is a church or a what would happen is a church or a what would happen is a church or a pastor would post something like this is pastor would post something like this is pastor would post something like this is watering down the gospel and then I watering down the gospel and then I watering down the gospel and then I would go to their website the week would go to their website the week would go to their website the week before Easter and they would be before Easter and they would be before Easter and they would be promoting Easter and not using those promoting Easter and not using those promoting Easter and not using those words and I would say to them but you're words and I would say to them but you're words and I would say to them but you're not using those words and then that not using those words and then that not using those words and then that would spark this conversation of like would spark this conversation of like would spark this conversation of like yeah because I'm going to get to them yeah because I'm going to get to them yeah because I'm going to get to them and I was said right right that was one and I was said right right that was one and I was said right right that was one of the feedback another one that came in of the feedback another one that came in of the feedback another one that came in is like what is the biblical support for is like what is the biblical support for is like what is the biblical support for this approach so uh historically on our this approach so uh historically on our this approach so uh historically on our content I have talked about a third of content I have talked about a third of content I have talked about a third of Jesus's teaching in the synoptic gospel Jesus's teaching in the synoptic gospel Jesus's teaching in the synoptic gospel being dedicated to Parables and how being dedicated to Parables and how being dedicated to Parables and how those were these familiar entry points those were these familiar entry points those were these familiar entry points in the society back then sheep wine in the society back then sheep wine in the society back then sheep wine coins all that that then allowed Jesus coins all that that then allowed Jesus coins all that that then allowed Jesus to talk about these new Concepts the

to talk about these new Concepts the to talk about these new Concepts the kingdom of God some people didn't care kingdom of God some people didn't care kingdom of God some people didn't care for that interpretation um they you know for that interpretation um they you know for that interpretation um they you know quoted one part of the gospels where quoted one part of the gospels where quoted one part of the gospels where Jesus says like I'm using these words Jesus says like I'm using these words Jesus says like I'm using these words and people won't understand them and I and people won't understand them and I and people won't understand them and I think people interpreted that and think people interpreted that and think people interpreted that and biblical interpretation is not uniform biblical interpretation is not uniform biblical interpretation is not uniform so like we can come to different so like we can come to different so like we can come to different conclusions but people's interpretation conclusions but people's interpretation conclusions but people's interpretation of that was Jesus used Parables to of that was Jesus used Parables to of that was Jesus used Parables to purposefully disorient people if that's purposefully disorient people if that's purposefully disorient people if that's the case one it hasn't worked because the case one it hasn't worked because the case one it hasn't worked because The Parables have been used by preachers The Parables have been used by preachers The Parables have been used by preachers since like the time the gospels were since like the time the gospels were since like the time the gospels were written and recorded as familiar entry written and recorded as familiar entry written and recorded as familiar entry points for people like my whole life I points for people like my whole life I points for people like my whole life I have heard people use Parables to help have heard people use Parables to help have heard people use Parables to help me understand the gospel so if Jesus me understand the gospel so if Jesus me understand the gospel so if Jesus used them to be disorienting maybe they used them to be disorienting maybe they used them to be disorienting maybe they were disorienting when he said them but were disorienting when he said them but were disorienting when he said them but as far as I can tell they have been used as far as I can tell they have been used as far as I can tell they have been used as great entry points for uh the as great entry points for uh the as great entry points for uh the understanding of Jesus Pastor I I understanding of Jesus Pastor I I understanding of Jesus Pastor I I totally agree and even Beyond just like totally agree and even Beyond just like totally agree and even Beyond just like the the type of story he's telling in in the the type of story he's telling in in the the type of story he's telling in in the form of a parable I think the the form of a parable I think the the form of a parable I think the broader truth is that he used compelling broader truth is that he used compelling broader truth is that he used compelling stories to invite people into deeper stories to invite people into deeper stories to invite people into deeper relationship to walk alongside him both relationship to walk alongside him both relationship to walk alongside him both literally and metaphorically but literally and metaphorically but literally and metaphorically but literally to then talk about the literally to then talk about the literally to then talk about the existential truths of the universe the existential truths of the universe the existential truths of the universe the kingdom of God in a way um that can only kingdom of God in a way um that can only kingdom of God in a way um that can only happen or or best happens in happen or or best happens in happen or or best happens in relationship oneon-one one on 12 if you relationship oneon-one one on 12 if you relationship oneon-one one on 12 if you will um but yeah I mean anytime you see will um but yeah I mean anytime you see will um but yeah I mean anytime you see him on a on a on a mountain side or or him on a on a on a mountain side or or him on a on a on a mountain side or or standing in a boat speaking back towards standing in a boat speaking back towards standing in a boat speaking back towards the the land like he's using stories to

the the land like he's using stories to the the land like he's using stories to compel people to listen and to appeal to compel people to listen and to appeal to compel people to listen and to appeal to their shared experience whether it's um their shared experience whether it's um their shared experience whether it's um agriculture or or what have you but in a agriculture or or what have you but in a agriculture or or what have you but in a way that invites them into relationship way that invites them into relationship way that invites them into relationship into following him and and that's I mean into following him and and that's I mean into following him and and that's I mean you've said it that's that's you've said it that's that's you've said it that's that's a a literary device and a literary a a literary device and a literary a a literary device and a literary tactic that we use and have used I say tactic that we use and have used I say tactic that we use and have used I say we as in like Humanity uses to talk we as in like Humanity uses to talk we as in like Humanity uses to talk about things because storytelling it's about things because storytelling it's about things because storytelling it's the most effective form of human the most effective form of human the most effective form of human communication it makes this this communication it makes this this communication it makes this this connection that allows us to get on the connection that allows us to get on the connection that allows us to get on the same page and talk about things whether same page and talk about things whether same page and talk about things whether it's the kingdom of God or math or you it's the kingdom of God or math or you it's the kingdom of God or math or you know socioeconomic stuff or whatever but know socioeconomic stuff or whatever but know socioeconomic stuff or whatever but using storytelling as that bridge using storytelling as that bridge using storytelling as that bridge invites us into relationship to work invites us into relationship to work invites us into relationship to work through that and I just think I think through that and I just think I think through that and I just think I think that that's what we're seeing um in in that that's what we're seeing um in in that that's what we're seeing um in in the in the greater Narrative of the the in the greater Narrative of the the in the greater Narrative of the gospels looking at the the life of Jesus gospels looking at the the life of Jesus gospels looking at the the life of Jesus and and and um If we're honest with ourselves um If we're honest with ourselves um If we're honest with ourselves preachers teachers uh people in church preachers teachers uh people in church preachers teachers uh people in church we're using this literary device all the we're using this literary device all the we're using this literary device all the time as well some again some people time as well some again some people time as well some again some people didn't care for that interpretation fine didn't care for that interpretation fine didn't care for that interpretation fine um like no no Jesus used this language um like no no Jesus used this language um like no no Jesus used this language to reveal Kingdom truth to his disciples to reveal Kingdom truth to his disciples to reveal Kingdom truth to his disciples he knew that other people wouldn't get he knew that other people wouldn't get he knew that other people wouldn't get it and I just think like I think what it and I just think like I think what it and I just think like I think what we're meant to observe from that is that we're meant to observe from that is that we're meant to observe from that is that like if you come to the gospel with a like if you come to the gospel with a like if you come to the gospel with a hard heart you are going to leave hard heart you are going to leave hard heart you are going to leave confused and disoriented if you come confused and disoriented if you come confused and disoriented if you come with a soft heart open to learn you will with a soft heart open to learn you will with a soft heart open to learn you will find the truth right knock and enter find the truth right knock and enter find the truth right knock and enter seek and find um we're not purposely seek and find um we're not purposely seek and find um we're not purposely making these things challenging uh Jesus making these things challenging uh Jesus making these things challenging uh Jesus talks about welcoming you know the talks about welcoming you know the talks about welcoming you know the little

little little children because the gospel is that easy children because the gospel is that easy children because the gospel is that easy to understand but let's say you don't to understand but let's say you don't to understand but let's say you don't love that one let's use a different love that one let's use a different love that one let's use a different biblical example okay so acts 17 Paul biblical example okay so acts 17 Paul biblical example okay so acts 17 Paul talking about Jesus and he's in a place talking about Jesus and he's in a place talking about Jesus and he's in a place with some stoic and epicurian with some stoic and epicurian with some stoic and epicurian philosophers different religion philosophers different religion philosophers different religion different worldview and they're saying different worldview and they're saying different worldview and they're saying you're talking about some strange things you're talking about some strange things you're talking about some strange things we don't understand who is this guy is we don't understand who is this guy is we don't understand who is this guy is he a he a he a babbler he's not what he's saying isn't babbler he's not what he's saying isn't babbler he's not what he's saying isn't hitting home so what does he do he hitting home so what does he do he hitting home so what does he do he starts quoting the pagan gods he starts starts quoting the pagan gods he starts starts quoting the pagan gods he starts talking about uh quoting the Pagan talking about uh quoting the Pagan talking about uh quoting the Pagan philosophers he starts quoting uh saying philosophers he starts quoting uh saying philosophers he starts quoting uh saying hey that's an unknown God over there and hey that's an unknown God over there and hey that's an unknown God over there and he uses that to basically get to a he uses that to basically get to a he uses that to basically get to a familiar understanding with these people familiar understanding with these people familiar understanding with these people that have they they do not understand that have they they do not understand that have they they do not understand what he's trying to say this is a new what he's trying to say this is a new what he's trying to say this is a new idea it's challenging strange B making idea it's challenging strange B making idea it's challenging strange B making no sense uses what they understand to no sense uses what they understand to no sense uses what they understand to then talk about this is what that then talk about this is what that then talk about this is what that actually is if you don't like that one actually is if you don't like that one actually is if you don't like that one some people are like that's blaspheming some people are like that's blaspheming some people are like that's blaspheming pa okay if you don't like that one how pa okay if you don't like that one how pa okay if you don't like that one how about this one I think we can all get to about this one I think we can all get to about this one I think we can all get to this one the Bible uses metaphorical this one the Bible uses metaphorical this one the Bible uses metaphorical language the bride of Christ you are not language the bride of Christ you are not language the bride of Christ you are not literally married to Jesus that is literally married to Jesus that is literally married to Jesus that is metaphorical language in the Bible to metaphorical language in the Bible to metaphorical language in the Bible to describe the relationship between Christ describe the relationship between Christ describe the relationship between Christ and the church why do we use and the church why do we use and the church why do we use metaphorical language because the idea metaphorical language because the idea metaphorical language because the idea of Christ being married to a church is of Christ being married to a church is of Christ being married to a church is not easy so we talk about it in not easy so we talk about it in not easy so we talk about it in metaphorical language to describe the metaphorical language to describe the metaphorical language to describe the intimacy of such a relationship so when intimacy of such a relationship so when intimacy of such a relationship so when people said to me just say the word I I people said to me just say the word I I people said to me just say the word I I I was like look it's not a magic word if I was like look it's not a magic word if I was like look it's not a magic word if it was a magic word every person would

it was a magic word every person would it was a magic word every person would be saved and every Church in America be saved and every Church in America be saved and every Church in America would be overflowing because we handed would be overflowing because we handed would be overflowing because we handed out the tracks but that wasn't out the tracks but that wasn't out the tracks but that wasn't compelling for people to reach to compelling for people to reach to compelling for people to reach to receive the Gospel and I don't like it receive the Gospel and I don't like it receive the Gospel and I don't like it when people then respond and go whatever when people then respond and go whatever when people then respond and go whatever that's their problem I preached it I that's their problem I preached it I that's their problem I preached it I said the words and let let it L I said the words and let let it L I said the words and let let it L I understand like the planting of the understand like the planting of the understand like the planting of the seeds but you can't divorce the what seeds but you can't divorce the what seeds but you can't divorce the what from the how so if you approach the way from the how so if you approach the way from the how so if you approach the way of preaching the gospel the same way of preaching the gospel the same way of preaching the gospel the same way over and over again and you're like I'm over and over again and you're like I'm over and over again and you're like I'm doing the what I'm doing the what and doing the what I'm doing the what and doing the what I'm doing the what and you don't care at all about the how I you don't care at all about the how I you don't care at all about the how I don't think you're actually doing a good don't think you're actually doing a good don't think you're actually doing a good job you're doing Justice to the gospel job you're doing Justice to the gospel job you're doing Justice to the gospel or Justice to the good news in or Justice to the good news in or Justice to the good news in introducing people to Jesus because I introducing people to Jesus because I introducing people to Jesus because I could just look at Alex and I could could just look at Alex and I could could just look at Alex and I could scream the word Resurrection my veins scream the word Resurrection my veins scream the word Resurrection my veins could be popping out of my temple my could be popping out of my temple my could be popping out of my temple my Flex of spit hitting him in the face and Flex of spit hitting him in the face and Flex of spit hitting him in the face and if I said all the key words and he if I said all the key words and he if I said all the key words and he didn't come to know God that's his fault didn't come to know God that's his fault didn't come to know God that's his fault right but the way I was doing it how right but the way I was doing it how right but the way I was doing it how cannot be divorced from the cannot be divorced from the cannot be divorced from the what uh another push back don't worry what uh another push back don't worry what uh another push back don't worry about offending people and I I I tried about offending people and I I I tried about offending people and I I I tried to clarify you know this isn't about to clarify you know this isn't about to clarify you know this isn't about offense I I don't know if people are offense I I don't know if people are offense I I don't know if people are offended by the gospel in America right offended by the gospel in America right offended by the gospel in America right now as the biggest worry I think they're now as the biggest worry I think they're now as the biggest worry I think they're more I don't care like apathy apathy is more I don't care like apathy apathy is more I don't care like apathy apathy is the bigger problem 50% of gen Z no the bigger problem 50% of gen Z no the bigger problem 50% of gen Z no longer identifies as religious at all longer identifies as religious at all longer identifies as religious at all they're agnostic they're nun they're they're agnostic they're nun they're they're agnostic they're nun they're atheist atheist atheist they're the least generation in American they're the least generation in American they're the least generation in American history every generation is becoming history every generation is becoming history every generation is becoming less religious by the year in the west less religious by the year in the west less religious by the year in the west so the landscape of faith has that's so the landscape of faith has that's so the landscape of faith has that's true right now is not what has true right now is not what has true right now is not what has historically been true you might come to historically been true you might come to historically been true you might come to someone and talk about the resurrection

someone and talk about the resurrection someone and talk about the resurrection and they' be like well I'm familiar with and they' be like well I'm familiar with and they' be like well I'm familiar with that term in like fantasy storytelling that term in like fantasy storytelling that term in like fantasy storytelling and I've heard about the Christian like and I've heard about the Christian like and I've heard about the Christian like but like why does that matter it doesn't but like why does that matter it doesn't but like why does that matter it doesn't it's that's a foreign concept to me so it's that's a foreign concept to me so it's that's a foreign concept to me so on an invite card it's like Babble it's on an invite card it's like Babble it's on an invite card it's like Babble it's something that's not conf uh not something that's not conf uh not something that's not conf uh not accessible so it wasn't about it was accessible so it wasn't about it was accessible so it wasn't about it was just about like accessibility and really just about like accessibility and really just about like accessibility and really compassion for someone where they are compassion for someone where they are compassion for someone where they are and helping them get to where they want and helping them get to where they want and helping them get to where they want to be and this is really illustrative of to be and this is really illustrative of to be and this is really illustrative of I think people reading into something I think people reading into something I think people reading into something based on like what you bring to it based on like what you bring to it based on like what you bring to it because there is this big conversation because there is this big conversation because there is this big conversation of like we should be bold about our of like we should be bold about our of like we should be bold about our faith people are offended by our faith faith people are offended by our faith faith people are offended by our faith uh again I don't really buy that uh again I don't really buy that uh again I don't really buy that interpretation as like this big broad interpretation as like this big broad interpretation as like this big broad issue I would say apathy is a much issue I would say apathy is a much issue I would say apathy is a much bigger issue um but people feel like we bigger issue um but people feel like we bigger issue um but people feel like we need to be more bold people are offended need to be more bold people are offended need to be more bold people are offended by the Christian faith we need to speak by the Christian faith we need to speak by the Christian faith we need to speak it in boldness I like well you're it in boldness I like well you're it in boldness I like well you're bringing somebody to this conversation bringing somebody to this conversation bringing somebody to this conversation that is actually not what we're talking that is actually not what we're talking that is actually not what we're talking about so we've done these interviews about so we've done these interviews about so we've done these interviews with um with uh Transformation Church with um with uh Transformation Church with um with uh Transformation Church with Elevation Church with Vu church and with Elevation Church with Vu church and with Elevation Church with Vu church and then last week we did one with uh or a then last week we did one with uh or a then last week we did one with uh or a couple weeks ago we did one with couple weeks ago we did one with couple weeks ago we did one with Cornerstone Fellowship and I was excited Cornerstone Fellowship and I was excited Cornerstone Fellowship and I was excited for this interview because it was a for this interview because it was a for this interview because it was a largely unknown Church relative to the largely unknown Church relative to the largely unknown Church relative to the previous three and one of the first previous three and one of the first previous three and one of the first questions that came in or comments under questions that came in or comments under questions that came in or comments under the YouTube video was love your content the YouTube video was love your content the YouTube video was love your content guys do you know the Lord Jesus as your guys do you know the Lord Jesus as your guys do you know the Lord Jesus as your savior literally asked that question I savior literally asked that question I savior literally asked that question I was like if people ask that sometimes was like if people ask that sometimes was like if people ask that sometimes but I'm like love our content I was like but I'm like love our content I was like but I'm like love our content I was like I mean yes we both know the Lord uh I mean yes we both know the Lord uh I mean yes we both know the Lord uh Alex's lower third says Pastor within Alex's lower third says Pastor within Alex's lower third says Pastor within the first minute of every show um talked the first minute of every show um talked the first minute of every show um talked a little bit about our history his his a little bit about our history his his a little bit about our history his his bigger question him was like how do you bigger question him was like how do you bigger question him was like how do you decide what church is the platform decide what church is the platform decide what church is the platform because every Church you're platforming because every Church you're platforming because every Church you're platforming is UN unbiblical and I said I was like is UN unbiblical and I said I was like is UN unbiblical and I said I was like look everyone has interpreted his uh

look everyone has interpreted his uh look everyone has interpreted his uh theology different for ever and probably theology different for ever and probably theology different for ever and probably forever will I know people don't like forever will I know people don't like forever will I know people don't like that statement um if you are a that statement um if you are a that statement um if you are a calvinist some Calvinists believe non- calvinist some Calvinists believe non- calvinist some Calvinists believe non- Calvinism is heresy some non Calvinists Calvinism is heresy some non Calvinists Calvinism is heresy some non Calvinists believe Calvinism is heresy Calvinism believe Calvinism is heresy Calvinism believe Calvinism is heresy Calvinism only came about after the res uh you only came about after the res uh you only came about after the res uh you know as part of the Reformation like know as part of the Reformation like know as part of the Reformation like around that time so that means like around that time so that means like around that time so that means like either half of all Christians are like either half of all Christians are like either half of all Christians are like Heretics right or you you're only not a Heretics right or you you're only not a Heretics right or you you're only not a heretic now like if you were a calvinist heretic now like if you were a calvinist heretic now like if you were a calvinist and believed that that theology was and believed that that theology was and believed that that theology was heresy if you didn't hold to it would heresy if you didn't hold to it would heresy if you didn't hold to it would you not read early Christian Church you not read early Christian Church you not read early Christian Church fathers like would you not read that fathers like would you not read that fathers like would you not read that text because you're like they must all text because you're like they must all text because you're like they must all be Heretics because this theology didn't be Heretics because this theology didn't be Heretics because this theology didn't exist then I mean even even like exist then I mean even even like exist then I mean even even like personally like I don't believe some of personally like I don't believe some of personally like I don't believe some of the things I believed 10 years ago and the things I believed 10 years ago and the things I believed 10 years ago and so what does that mean so what does that mean so what does that mean for uh 10 years older version of me from for uh 10 years older version of me from for uh 10 years older version of me from now you know it's like you wouldn't have now you know it's like you wouldn't have now you know it's like you wouldn't have confidence that you right now have it confidence that you right now have it confidence that you right now have it correct because historically you have in correct because historically you have in correct because historically you have in your understanding now not had things your understanding now not had things your understanding now not had things correct so that's what you're getting to correct so that's what you're getting to correct so that's what you're getting to and the way you replied to that comment and the way you replied to that comment and the way you replied to that comment on YouTube was like yeah I mean I I've on YouTube was like yeah I mean I I've on YouTube was like yeah I mean I I've embodied non-biblical ways of of faith embodied non-biblical ways of of faith embodied non-biblical ways of of faith and surely am and surely will and we if and surely am and surely will and we if and surely am and surely will and we if we are all uh uh self-reflective enough we are all uh uh self-reflective enough we are all uh uh self-reflective enough we might admit that of ourselves and so we might admit that of ourselves and so we might admit that of ourselves and so so uh I think I think you're you're fair so uh I think I think you're you're fair so uh I think I think you're you're fair to suggest that everyone we platform is to suggest that everyone we platform is to suggest that everyone we platform is non-biblical in some way and so what are non-biblical in some way and so what are non-biblical in some way and so what are we going to do with that who how do we we going to do with that who how do we we going to do with that who how do we choose who to platform yeah and so I choose who to platform yeah and so I choose who to platform yeah and so I talked about hey if I had reason to talked about hey if I had reason to talked about hey if I had reason to believe that a church would not stand believe that a church would not stand believe that a church would not stand behind the Nene Creed or the Apostles behind the Nene Creed or the Apostles behind the Nene Creed or the Apostles Creed choose your Creed of choice sure Creed choose your Creed of choice sure Creed choose your Creed of choice sure um those are ours I I likely wouldn't

um those are ours I I likely wouldn't um those are ours I I likely wouldn't platform them um I'm confident every platform them um I'm confident every platform them um I'm confident every church that we've platformed would stand church that we've platformed would stand church that we've platformed would stand behind that you might believe that behind that you might believe that behind that you might believe that they're they're they're lying I can only take them right at lying I can only take them right at lying I can only take them right at their word mhm if if there's anything their word mhm if if there's anything their word mhm if if there's anything about this situation there's really two about this situation there's really two about this situation there's really two takeaways for me one like I feel like takeaways for me one like I feel like takeaways for me one like I feel like it's regrettable that all of this it's regrettable that all of this it's regrettable that all of this annoyance has like been heaped upon annoyance has like been heaped upon annoyance has like been heaped upon elevation like if you go to some of elevation like if you go to some of elevation like if you go to some of their social posts it's just people like their social posts it's just people like their social posts it's just people like yelling three words in all caps or like yelling three words in all caps or like yelling three words in all caps or like Nikki personally yeah which um is Nikki personally yeah which um is Nikki personally yeah which um is unfortunate and the second thing and unfortunate and the second thing and unfortunate and the second thing and maybe this is like as I reflect on it maybe this is like as I reflect on it maybe this is like as I reflect on it perhaps this is like the mistake that I perhaps this is like the mistake that I perhaps this is like the mistake that I made and it's an it's a very ironic made and it's an it's a very ironic made and it's an it's a very ironic mistake the whole point of the original mistake the whole point of the original mistake the whole point of the original like conversation was if you only had like conversation was if you only had like conversation was if you only had limited number of limited number of limited number of characters probably means there are characters probably means there are characters probably means there are certain topics that you just don't want certain topics that you just don't want certain topics that you just don't want to to to discuss not because you want people to discuss not because you want people to discuss not because you want people to be offended not be you just like it be offended not be you just like it be offended not be you just like it can't work in that Medium you know the can't work in that Medium you know the can't work in that Medium you know the famous Canadian philosopher Marshall famous Canadian philosopher Marshall famous Canadian philosopher Marshall mclen the medium is the message that's mclen the medium is the message that's mclen the medium is the message that's you can't divorce the what from the how you can't divorce the what from the how you can't divorce the what from the how I did not have 500 characters I had 10 I did not have 500 characters I had 10 I did not have 500 characters I had 10 slides and it was you know a thousand slides and it was you know a thousand slides and it was you know a thousand words on this carousel there was a words on this carousel there was a words on this carousel there was a caption to go along with it there were caption to go along with it there were caption to go along with it there were disclaimers throughout disclaimers throughout disclaimers throughout and 95% of our audience received it in and 95% of our audience received it in and 95% of our audience received it in good faith even if they disagreed and good faith even if they disagreed and good faith even if they disagreed and most agreed with the point of the post most agreed with the point of the post most agreed with the point of the post yeah and then it reached the secondary yeah and then it reached the secondary yeah and then it reached the secondary audience and it was not received in that audience and it was not received in that audience and it was not received in that way and maybe the reflection is this way and maybe the reflection is this way and maybe the reflection is this entire discussion Works maybe in a

entire discussion Works maybe in a entire discussion Works maybe in a 40-minute Workshop where you're like 40-minute Workshop where you're like 40-minute Workshop where you're like speaking with people in real time in the speaking with people in real time in the speaking with people in real time in the same way that you could discuss the same way that you could discuss the same way that you could discuss the Theology of the resurrection and the Theology of the resurrection and the Theology of the resurrection and the Incarnation and uh the an original sin Incarnation and uh the an original sin Incarnation and uh the an original sin and why Jesus came and why it matters and why Jesus came and why it matters and why Jesus came and why it matters for eternal life in the context of a for eternal life in the context of a for eternal life in the context of a 40-minute message but you couldn't on an 40-minute message but you couldn't on an 40-minute message but you couldn't on an Easter invite card maybe this entire Easter invite card maybe this entire Easter invite card maybe this entire like discussion it was naive and foolish like discussion it was naive and foolish like discussion it was naive and foolish of me to put it into a post because the of me to put it into a post because the of me to put it into a post because the point that I was making should have also point that I was making should have also point that I was making should have also applied to my own content this is this applied to my own content this is this applied to my own content this is this the time and place yeah I mean I I think the time and place yeah I mean I I think the time and place yeah I mean I I think that's fair um I and I think that's true that's fair um I and I think that's true that's fair um I and I think that's true and I wonder if why that I wonder if and I wonder if why that I wonder if and I wonder if why that I wonder if that's why it was received so well by that's why it was received so well by that's why it was received so well by our audience is like twofold first of our audience is like twofold first of our audience is like twofold first of all there's like their social Trust all there's like their social Trust all there's like their social Trust with the folks who who follow our with the folks who who follow our with the folks who who follow our content and then and and with you so content and then and and with you so content and then and and with you so they know like they know our message as they know like they know our message as they know like they know our message as a company and Brady's message as a a company and Brady's message as a a company and Brady's message as a person and so they get to filter that person and so they get to filter that person and so they get to filter that singular piece of content through that singular piece of content through that singular piece of content through that um like relational history albeit online um like relational history albeit online um like relational history albeit online but relational history and then and then but relational history and then and then but relational history and then and then uh secondly it's very possible even uh secondly it's very possible even uh secondly it's very possible even plausible that a lot of the folks who plausible that a lot of the folks who plausible that a lot of the folks who saw that Instagram post had listened to saw that Instagram post had listened to saw that Instagram post had listened to the entire conversation first had the entire conversation first had the entire conversation first had listened to the show and so that post in listened to the show and so that post in listened to the show and so that post in the context of our 40 or 50 or 60 minute the context of our 40 or 50 or 60 minute the context of our 40 or 50 or 60 minute conversation with Nikki is digested in conversation with Nikki is digested in conversation with Nikki is digested in an entirely different way if that piece an entirely different way if that piece an entirely different way if that piece of content stands alone um to itself and of content stands alone um to itself and of content stands alone um to itself and so this is just like to me it's so this is just like to me it's so this is just like to me it's so it so like um so it so like um so it so like um embodies the risk of these Discovery

embodies the risk of these Discovery embodies the risk of these Discovery algorithms and the secondary audiences algorithms and the secondary audiences algorithms and the secondary audiences which is seeing a piece of content which is seeing a piece of content which is seeing a piece of content especially that first slide that like especially that first slide that like especially that first slide that like strong slide here's why elevation strong slide here's why elevation strong slide here's why elevation doesn't use doesn't use doesn't use doesn't use uh the word Resurrection doesn't use uh the word Resurrection doesn't use uh the word Resurrection this Easter or whatever on their Easter this Easter or whatever on their Easter this Easter or whatever on their Easter inv see you got me but it's like for inv see you got me but it's like for inv see you got me but it's like for folks in a secondary audience who see folks in a secondary audience who see folks in a secondary audience who see that come across one of their friend that come across one of their friend that come across one of their friend story or whatever because they shared it story or whatever because they shared it story or whatever because they shared it or they see it in their or they see it in their or they see it in their feed um they have no like Equity with feed um they have no like Equity with feed um they have no like Equity with Brady sheerer or pro-church tools and so Brady sheerer or pro-church tools and so Brady sheerer or pro-church tools and so like on a on a neurological level like on a on a neurological level like on a on a neurological level there's like there's this I'm going to there's like there's this I'm going to there's like there's this I'm going to use a buzz word are you ready there's use a buzz word are you ready there's use a buzz word are you ready there's this like triggering that happens this like triggering that happens this like triggering that happens there's like an an activation of like there's like an an activation of like there's like an an activation of like actually like um um neurologically like actually like um um neurologically like actually like um um neurologically like like on a biological sense your amydala like on a biological sense your amydala like on a biological sense your amydala gets triggered oh I have this gets triggered oh I have this gets triggered oh I have this presupposition about who elevation is or presupposition about who elevation is or presupposition about who elevation is or what they do and now I'm seeing they're what they do and now I'm seeing they're what they do and now I'm seeing they're not using the word Resurrection now all not using the word Resurrection now all not using the word Resurrection now all of a sudden you're disoriented to the of a sudden you're disoriented to the of a sudden you're disoriented to the point where because your amydala is point where because your amydala is point where because your amydala is activated you are swiping right past the activated you are swiping right past the activated you are swiping right past the disclaimer you're not reading the the disclaimer you're not reading the the disclaimer you're not reading the the intellectual part of your brain doesn't intellectual part of your brain doesn't intellectual part of your brain doesn't work when the is activated so so like work when the is activated so so like work when the is activated so so like you're critical you're blind to it yes you're critical you're blind to it yes you're critical you're blind to it yes your critical thought is just out the your critical thought is just out the your critical thought is just out the window and you don't even have an window and you don't even have an window and you don't even have an opportunity to engage with the content opportunity to engage with the content opportunity to engage with the content um objectively because maybe your pre um objectively because maybe your pre um objectively because maybe your pre your your presupposition is confirmed by your your presupposition is confirmed by your your presupposition is confirmed by what you just think you read or what you what you just think you read or what you what you just think you read or what you read in part and then it just catches on read in part and then it just catches on read in part and then it just catches on like wildfire and like you said the even like wildfire and like you said the even like wildfire and like you said the even the Publications The Trusted the Publications The Trusted the Publications The Trusted Publications that talked about this Publications that talked about this Publications that talked about this relevant being one like

relevant being one like relevant being one like miscategorized the entire situation miscategorized the entire situation miscategorized the entire situation because of how distorted the because of how distorted the because of how distorted the conversation had got en by the time it conversation had got en by the time it conversation had got en by the time it reached it reached that point which is reached it reached that point which is reached it reached that point which is funny because it's not broken telephone funny because it's not broken telephone funny because it's not broken telephone The Source material it's there exists The Source material it's there exists The Source material it's there exists yes yeah but if you search in Google for yes yeah but if you search in Google for yes yeah but if you search in Google for this what you'll find is one of the this what you'll find is one of the this what you'll find is one of the first aggregated articles that to be first aggregated articles that to be first aggregated articles that to be fair to them links to the full interview fair to them links to the full interview fair to them links to the full interview but indexes a certain part of it in a but indexes a certain part of it in a but indexes a certain part of it in a small paragraph and who's going to watch small paragraph and who's going to watch small paragraph and who's going to watch an hour interview right uh 1% of people an hour interview right uh 1% of people an hour interview right uh 1% of people maybe yeah and you know what respect to maybe yeah and you know what respect to maybe yeah and you know what respect to everyone in the comments I saw everyone in the comments I saw everyone in the comments I saw you there weren't many of You by the you there weren't many of You by the you there weren't many of You by the time actually the interview just get time actually the interview just get time actually the interview just get drowned out like say the word say drowned out like say the word say drowned out like say the word say it but I yeah I mean this is this is the it but I yeah I mean this is this is the it but I yeah I mean this is this is the risk of of uh of getting caught up in risk of of uh of getting caught up in risk of of uh of getting caught up in secondary audence audiences and secondary audence audiences and secondary audence audiences and surprisingly this happen this hasn't surprisingly this happen this hasn't surprisingly this happen this hasn't happened earlier well I mean maybe but happened earlier well I mean maybe but happened earlier well I mean maybe but like we for the longest time have a very like we for the longest time have a very like we for the longest time have a very small portion of our content is let's small portion of our content is let's small portion of our content is let's look at this influential church that look at this influential church that look at this influential church that because like it's easy in a sense because like it's easy in a sense because like it's easy in a sense because it it draws numbers but like I because it it draws numbers but like I because it it draws numbers but like I think you have a responsibility as a think you have a responsibility as a think you have a responsibility as a Creator to you know create from Creator to you know create from Creator to you know create from conviction that you have and not just do conviction that you have and not just do conviction that you have and not just do things for clicks and I was really proud things for clicks and I was really proud things for clicks and I was really proud of all the interviews that we've done of all the interviews that we've done of all the interviews that we've done recently um each one of them has been recently um each one of them has been recently um each one of them has been accompanied by some level of drama that accompanied by some level of drama that accompanied by some level of drama that I'm like really and it kind of makes you I'm like really and it kind of makes you I'm like really and it kind of makes you go all right fine I'm just going to go

go all right fine I'm just going to go go all right fine I'm just going to go back to like writing about my stats and back to like writing about my stats and back to like writing about my stats and like writing about like you know here's like writing about like you know here's like writing about like you know here's a new DM a new DM a new DM you can use people like that just as you can use people like that just as you can use people like that just as much but when it comes toing new much but when it comes toing new much but when it comes toing new audiences in the thrust that we've audiences in the thrust that we've audiences in the thrust that we've described so far if you start at a described so far if you start at a described so far if you start at a familiar entry point oh I know this familiar entry point oh I know this familiar entry point oh I know this church that's a great way to introduce church that's a great way to introduce church that's a great way to introduce new people which is a noble way of you new people which is a noble way of you new people which is a noble way of you know reaching new audiences um so it's know reaching new audiences um so it's know reaching new audiences um so it's it's murky it's It's Tricky and uh you it's murky it's It's Tricky and uh you it's murky it's It's Tricky and uh you know we're just going to get back to know we're just going to get back to know we're just going to get back to answering these questions and fewer answering these questions and fewer answering these questions and fewer people will click on this episode people will click on this episode people will click on this episode because it is not as uh as inflammatory because it is not as uh as inflammatory because it is not as uh as inflammatory yeah we're safe well at least for now yeah we're safe well at least for now yeah we're safe well at least for now next question that has nothing to do next question that has nothing to do next question that has nothing to do with Elevation Church what is your with Elevation Church what is your with Elevation Church what is your favorite recent Tech Trend how about you favorite recent Tech Trend how about you favorite recent Tech Trend how about you go first you're going to answer this in go first you're going to answer this in go first you're going to answer this in the negative talk about what you hate the negative talk about what you hate the negative talk about what you hate well on a recent episode we had a well on a recent episode we had a well on a recent episode we had a segment called send it back which is you segment called send it back which is you segment called send it back which is you know something a trend we're seeing that know something a trend we're seeing that know something a trend we're seeing that we just don't want anything to do with we just don't want anything to do with we just don't want anything to do with we need to send it back and and I we need to send it back and and I we need to send it back and and I answered M but then I was like moving on answered M but then I was like moving on answered M but then I was like moving on I didn't let you answer yours it's okay I didn't let you answer yours it's okay I didn't let you answer yours it's okay and that's that's how I feel about this and that's that's how I feel about this and that's that's how I feel about this recent Tech Trend and for me it's the recent Tech Trend and for me it's the recent Tech Trend and for me it's the the um it's the the increase and the the um it's the the increase and the the um it's the the increase and the influx of generative AI content so I'm influx of generative AI content so I'm influx of generative AI content so I'm not just talking about um artificial not just talking about um artificial not just talking about um artificial intelligence or or um augmented intelligence or or um augmented intelligence or or um augmented intelligence uh or even automations um intelligence uh or even automations um intelligence uh or even automations um in the sense of of a lot of the tools we in the sense of of a lot of the tools we in the sense of of a lot of the tools we use and how I used one this morning I use and how I used one this morning I use and how I used one this morning I used chat GPT this morning to help me used chat GPT this morning to help me used chat GPT this morning to help me with something I'm working on this is with something I'm working on this is with something I'm working on this is not what I'm talking about I'm talking not what I'm talking about I'm talking not what I'm talking about I'm talking about generative AI in the form of about generative AI in the form of about generative AI in the form of content whether it be like photos or

content whether it be like photos or content whether it be like photos or videos specifically we're seeing a rise videos specifically we're seeing a rise videos specifically we're seeing a rise in this um you know both like um um in this um you know both like um um in this um you know both like um um empirically and anecdotally but we've empirically and anecdotally but we've empirically and anecdotally but we've all seen it come across our feeds um all seen it come across our feeds um all seen it come across our feeds um images and videos that we know have been images and videos that we know have been images and videos that we know have been generated by uh an algorithm by a generated by uh an algorithm by a generated by uh an algorithm by a computer I mentioned just recently on computer I mentioned just recently on computer I mentioned just recently on the show I was reading my local the show I was reading my local the show I was reading my local newspaper when I say local newspaper I newspaper when I say local newspaper I newspaper when I say local newspaper I mean local newspaper like uh we were mean local newspaper like uh we were mean local newspaper like uh we were away last week and when I got home on away last week and when I got home on away last week and when I got home on the counter was the issue that I missed the counter was the issue that I missed the counter was the issue that I missed my dad had brought it to the house and my dad had brought it to the house and my dad had brought it to the house and left it there for me front page I should left it there for me front page I should left it there for me front page I should have I should have wrote down the have I should have wrote down the have I should have wrote down the headline front I think I remember it headline front I think I remember it headline front I think I remember it actually front page Center like not just actually front page Center like not just actually front page Center like not just like hidden on the front page this is like hidden on the front page this is like hidden on the front page this is this is the content could this be this is the content could this be this is the content could this be niagara's oldest resident it's a picture niagara's oldest resident it's a picture niagara's oldest resident it's a picture of a dog and the the whole content is of a dog and the the whole content is of a dog and the the whole content is that there's this beon freeze somewhere that there's this beon freeze somewhere that there's this beon freeze somewhere in nagar on the lake who's 22 years old in nagar on the lake who's 22 years old in nagar on the lake who's 22 years old which is like 10 whatever in doggy years which is like 10 whatever in doggy years which is like 10 whatever in doggy years and this this is center Front Page in and this this is center Front Page in and this this is center Front Page in this is how local this Newsome wholesome this is how local this Newsome wholesome this is how local this Newsome wholesome so I mentioned a few weeks ago on this so I mentioned a few weeks ago on this so I mentioned a few weeks ago on this very show I was reading that very very show I was reading that very very show I was reading that very newspaper and there was an article about newspaper and there was an article about newspaper and there was an article about um the Four Mile Creek which is a um the Four Mile Creek which is a um the Four Mile Creek which is a beloved place for me and about how it beloved place for me and about how it beloved place for me and about how it needs to be cleaned up there's a lot of needs to be cleaned up there's a lot of needs to be cleaned up there's a lot of Deadfall it needs to be cleaned up there Deadfall it needs to be cleaned up there Deadfall it needs to be cleaned up there was a picture that Associated the was a picture that Associated the was a picture that Associated the article and it was a picture of a creek article and it was a picture of a creek article and it was a picture of a creek with Deadfall and underneath I always with Deadfall and underneath I always with Deadfall and underneath I always look to see like um who's who's look to see like um who's who's look to see like um who's who's accredited with taking the pictures accredited with taking the pictures accredited with taking the pictures because it's such a small place because it's such a small place because it's such a small place sometimes I know who's taking the photos sometimes I know who's taking the photos sometimes I know who's taking the photos and the credit was mid Journey which for and the credit was mid Journey which for and the credit was mid Journey which for those listening who don't know is like those listening who don't know is like those listening who don't know is like one of the most um common and accessible one of the most um common and accessible one of the most um common and accessible photo and proficient photog generative

photo and proficient photog generative photo and proficient photog generative software online right now it's not it's software online right now it's not it's software online right now it's not it's not like a name of a gen Alpha like not like a name of a gen Alpha like not like a name of a gen Alpha like mid no I want to send that back too um mid no I want to send that back too um mid no I want to send that back too um but no it was this picture that was but no it was this picture that was but no it was this picture that was generated online by this local newspaper generated online by this local newspaper generated online by this local newspaper because they couldn't send you know Ben because they couldn't send you know Ben because they couldn't send you know Ben out to the for Mile Creek to take a out to the for Mile Creek to take a out to the for Mile Creek to take a photo or they chose not to and this is photo or they chose not to and this is photo or they chose not to and this is something I really want to send back something I really want to send back something I really want to send back this is a tech Trend that not just as a this is a tech Trend that not just as a this is a tech Trend that not just as a Creator because sure surely there's a Creator because sure surely there's a Creator because sure surely there's a part of me that as a Creator someone who part of me that as a Creator someone who part of me that as a Creator someone who like really values the creative process like really values the creative process like really values the creative process behind photos and videos is like a bit behind photos and videos is like a bit behind photos and videos is like a bit offended by that but very practically offended by that but very practically offended by that but very practically and for a long time humanity has used and for a long time humanity has used and for a long time humanity has used photos and specifically video as a photos and specifically video as a photos and specifically video as a record of Truth for an event like just record of Truth for an event like just record of Truth for an event like just recently that that um bridge in recently that that um bridge in recently that that um bridge in Baltimore tragically just like crumpled Baltimore tragically just like crumpled Baltimore tragically just like crumpled after or did it no it definitely did it after or did it no it definitely did it after or did it no it definitely did it was tragic and it's like when I see a was tragic and it's like when I see a was tragic and it's like when I see a video of that because I've been video of that because I've been video of that because I've been conditioned that video is record of conditioned that video is record of conditioned that video is record of Truth like I I see the proof and I'm Truth like I I see the proof and I'm Truth like I I see the proof and I'm like oh this is what happened but I fear like oh this is what happened but I fear like oh this is what happened but I fear with the rise of generative AI and with the rise of generative AI and with the rise of generative AI and specifically in the context of photo and specifically in the context of photo and specifically in the context of photo and video and video now I saw a video video and video now I saw a video video and video now I saw a video yesterday online I saw the same one of yesterday online I saw the same one of yesterday online I saw the same one of like it was a it was a woman in a car in like it was a it was a woman in a car in like it was a it was a woman in a car in the front seat of a car just like a lot the front seat of a car just like a lot the front seat of a car just like a lot of mommy bloggers I use that term of mommy bloggers I use that term of mommy bloggers I use that term affectionately affectionately not not affectionately affectionately not not affectionately affectionately not not disparagingly but like Mommy bloggers disparagingly but like Mommy bloggers disparagingly but like Mommy bloggers who um who you know they're sitting in who um who you know they're sitting in who um who you know they're sitting in the parking lot waiting to pick their the parking lot waiting to pick their the parking lot waiting to pick their kids up and they're taking a selfie kids up and they're taking a selfie kids up and they're taking a selfie video to talk about this new water ball video to talk about this new water ball video to talk about this new water ball that that they love and there's an that that they love and there's an that that they love and there's an affiliate Link in the in the caption and affiliate Link in the in the caption and affiliate Link in the in the caption and this video that was posted was entirely this video that was posted was entirely this video that was posted was entirely generated by Ai and for me it was easy

generated by Ai and for me it was easy generated by Ai and for me it was easy to spot but for a lot of people it's not to spot but for a lot of people it's not to spot but for a lot of people it's not and it's only easy to spot when you and it's only easy to spot when you and it's only easy to spot when you click in it and watch it attentively click in it and watch it attentively click in it and watch it attentively right which is not how anyone watches right which is not how anyone watches right which is not how anyone watches anything and in a year from now it will anything and in a year from now it will anything and in a year from now it will be in distinguishable from real anyway be in distinguishable from real anyway be in distinguishable from real anyway exactly and that's such a great point exactly and that's such a great point exactly and that's such a great point because I saw the post and the caption because I saw the post and the caption because I saw the post and the caption along with the post was like this is AI along with the post was like this is AI along with the post was like this is AI so when I'm watching it my red flags are so when I'm watching it my red flags are so when I'm watching it my red flags are already up but if I watch that video already up but if I watch that video already up but if I watch that video like I watch most videos which is on like I watch most videos which is on like I watch most videos which is on mute reading mute reading mute reading captions uh distracted doing something captions uh distracted doing something captions uh distracted doing something else would I've been ble to spot that else would I've been ble to spot that else would I've been ble to spot that and like you said surely 5 years from and like you said surely 5 years from and like you said surely 5 years from now we will not be able to spot that uh now we will not be able to spot that uh now we will not be able to spot that uh take hes from what's it called sora like take hes from what's it called sora like take hes from what's it called sora like that new video generative software that that new video generative software that that new video generative software that is like it's still not it's not perfect is like it's still not it's not perfect is like it's still not it's not perfect but it's the best we've seen and Sora but it's the best we've seen and Sora but it's the best we've seen and Sora has big limitations if you wanted to use has big limitations if you wanted to use has big limitations if you wanted to use it in like Hollywood's context because it in like Hollywood's context because it in like Hollywood's context because you can never use the same background you can never use the same background you can never use the same background twice yeah so like if you were like oh twice yeah so like if you were like oh twice yeah so like if you were like oh we're going to use Sora to fill in this we're going to use Sora to fill in this we're going to use Sora to fill in this scene that we had to scene that we had to scene that we had to re-shoot it's like well you you can't re-shoot it's like well you you can't re-shoot it's like well you you can't yet give it material to build from it yet give it material to build from it yet give it material to build from it only works off of text and and then you only works off of text and and then you only works off of text and and then you also cannot reuse something so if you're also cannot reuse something so if you're also cannot reuse something so if you're like give me a pigeon in the sky give me like give me a pigeon in the sky give me like give me a pigeon in the sky give me a pigeon in the sky you can't like get a pigeon in the sky you can't like get a pigeon in the sky you can't like get the pigeon from a different angle yeah the pigeon from a different angle yeah the pigeon from a different angle yeah that's only going to be true for like that's only going to be true for like that's only going to be true for like one year and then it will so yeah this one year and then it will so yeah this one year and then it will so yeah this is terrifying and I also want to send it is terrifying and I also want to send it is terrifying and I also want to send it back and if I go into my favorite tech back and if I go into my favorite tech back and if I go into my favorite tech Trend it's really the antithesis of this Trend it's really the antithesis of this Trend it's really the antithesis of this and it's creators that are trying to get and it's creators that are trying to get and it's creators that are trying to get closer to more human ways of closer to more human ways of closer to more human ways of communicating and Publishing online Mr communicating and Publishing online Mr communicating and Publishing online Mr Beast you know well uh publicized came

Beast you know well uh publicized came Beast you know well uh publicized came out a few months ago I think at this out a few months ago I think at this out a few months ago I think at this point was like Hey we're going to start point was like Hey we're going to start point was like Hey we're going to start editing a little bit slower not as editing a little bit slower not as editing a little bit slower not as frantically because we think that that's frantically because we think that that's frantically because we think that that's actually like more uh flourishing it's actually like more uh flourishing it's actually like more uh flourishing it's like better for The Human Experience and like better for The Human Experience and like better for The Human Experience and if someone as influential as he can say if someone as influential as he can say if someone as influential as he can say that I mean look at Mr BEAST's that I mean look at Mr BEAST's that I mean look at Mr BEAST's thumbnails and then look at all of thumbnails and then look at all of thumbnails and then look at all of YouTube's thumbnails he's setting the YouTube's thumbnails he's setting the YouTube's thumbnails he's setting the trends for the entire platform so that's trends for the entire platform so that's trends for the entire platform so that's good uh Tik Tok being dominated by phone good uh Tik Tok being dominated by phone good uh Tik Tok being dominated by phone videos that are apparently all AI videos that are apparently all AI videos that are apparently all AI unfortun unfortun unfortun um you know they're shot as is just hey um you know they're shot as is just hey um you know they're shot as is just hey this is me in the lighting that I'm in this is me in the lighting that I'm in this is me in the lighting that I'm in and uh you know unfortunately Tik Tok and uh you know unfortunately Tik Tok and uh you know unfortunately Tik Tok does add like a very subtle Beauty does add like a very subtle Beauty does add like a very subtle Beauty filter to pretty much everything that is filter to pretty much everything that is filter to pretty much everything that is sometimes indetectable but you look at sometimes indetectable but you look at sometimes indetectable but you look at yourself you're like oh I look good on yourself you're like oh I look good on yourself you're like oh I look good on Tik Tok yeah there's a reason why um so Tik Tok yeah there's a reason why um so Tik Tok yeah there's a reason why um so it's not perfect but gen Z's push it's not perfect but gen Z's push it's not perfect but gen Z's push towards we don't want things to be as uh towards we don't want things to be as uh towards we don't want things to be as uh creatively styled we don't want things creatively styled we don't want things creatively styled we don't want things to be as produced and prepared we want to be as produced and prepared we want to be as produced and prepared we want it to just be like as is um and then of it to just be like as is um and then of it to just be like as is um and then of course marketers will come in and we'll course marketers will come in and we'll course marketers will come in and we'll ruin that version of reality and then ruin that version of reality and then ruin that version of reality and then we'll have to find a new way to be we'll have to find a new way to be we'll have to find a new way to be authentic and genuine but in the midst authentic and genuine but in the midst authentic and genuine but in the midst of AI penetrating every part of society of AI penetrating every part of society of AI penetrating every part of society I am encouraged by the human Spirit I am encouraged by the human Spirit I am encouraged by the human Spirit wanting to do things that are genuine MH wanting to do things that are genuine MH wanting to do things that are genuine MH and of course that's going to be and of course that's going to be and of course that's going to be hijacked by you know marketers but as hijacked by you know marketers but as hijacked by you know marketers but as long as the thrust and desire for that long as the thrust and desire for that long as the thrust and desire for that exists we will find ways I believe to exists we will find ways I believe to exists we will find ways I believe to navigate this whether it's you know navigate this whether it's you know navigate this whether it's you know actual verification that this is not AI

actual verification that this is not AI actual verification that this is not AI on content that we will see as like this on content that we will see as like this on content that we will see as like this tiny little like you know symbol in the tiny little like you know symbol in the tiny little like you know symbol in the top right corner of anything that's top right corner of anything that's top right corner of anything that's published and it will give us this published and it will give us this published and it will give us this instant trust in it whereas when we instant trust in it whereas when we instant trust in it whereas when we don't see it we will not trust like wait don't see it we will not trust like wait don't see it we will not trust like wait if we don't get something like that if we don't get something like that if we don't get something like that we're all like very much in trouble and we're all like very much in trouble and we're all like very much in trouble and I think there's there's a general like I think there's there's a general like I think there's there's a general like sense of agreement with that uh surely sense of agreement with that uh surely sense of agreement with that uh surely there are there are some some fractions there are there are some some fractions there are there are some some fractions of the population who who are like like of the population who who are like like of the population who who are like like really down on AI and think like it's really down on AI and think like it's really down on AI and think like it's the future but I think generally like the future but I think generally like the future but I think generally like from a Humanity perspective I think we from a Humanity perspective I think we from a Humanity perspective I think we know this I think it's it's backed up by know this I think it's it's backed up by know this I think it's it's backed up by data as well um and so to a recent data as well um and so to a recent data as well um and so to a recent conversation we had we were talking conversation we had we were talking conversation we had we were talking about just te technology and how and and about just te technology and how and and about just te technology and how and and I said on this show like yeah like we're I said on this show like yeah like we're I said on this show like yeah like we're only moving forward we can't go back and only moving forward we can't go back and only moving forward we can't go back and in a lot of Senses I still believe that in a lot of Senses I still believe that in a lot of Senses I still believe that to be true I don't believe it to be to be true I don't believe it to be to be true I don't believe it to be universally true though and I that's my universally true though and I that's my universally true though and I that's my hope and actually my expectation with hope and actually my expectation with hope and actually my expectation with how we wrestle with um like AI generated how we wrestle with um like AI generated how we wrestle with um like AI generated content is like yeah the technolog is content is like yeah the technolog is content is like yeah the technolog is new it's it's cool we're doing like new it's it's cool we're doing like new it's it's cool we're doing like impressive things with it but I think I impressive things with it but I think I impressive things with it but I think I think our Collective sense of this like think our Collective sense of this like think our Collective sense of this like on the whole is yeah if this becomes our on the whole is yeah if this becomes our on the whole is yeah if this becomes our new record of Truth or erases authentic new record of Truth or erases authentic new record of Truth or erases authentic video from being a record of Truth like video from being a record of Truth like video from being a record of Truth like we're all in big trouble so actually my we're all in big trouble so actually my we're all in big trouble so actually my expectation is that we will see um the expectation is that we will see um the expectation is that we will see um the use of AI kind of regress to like a use of AI kind of regress to like a use of AI kind of regress to like a palatable means um I I I can't predict palatable means um I I I can't predict palatable means um I I I can't predict what that will be um like some sort of what that will be um like some sort of what that will be um like some sort of verification tool would seems likely but verification tool would seems likely but verification tool would seems likely but I think right now it's just like this is I think right now it's just like this is I think right now it's just like this is new this is novel we're playing with it new this is novel we're playing with it new this is novel we're playing with it but I don't see uh the the use of it and

but I don't see uh the the use of it and but I don't see uh the the use of it and the kind of integration of it into our the kind of integration of it into our the kind of integration of it into our daily lives as a trend like up up and daily lives as a trend like up up and daily lives as a trend like up up and infinitely to the right I think it will infinitely to the right I think it will infinitely to the right I think it will I My Hope and expectation is that it I My Hope and expectation is that it I My Hope and expectation is that it will kind of regress to a palatable will kind of regress to a palatable will kind of regress to a palatable means yeah it also might like as we see means yeah it also might like as we see means yeah it also might like as we see with most Trends new thing unbridled do with most Trends new thing unbridled do with most Trends new thing unbridled do whatever you want with it overcorrect whatever you want with it overcorrect whatever you want with it overcorrect huge regulation and then okay here's a huge regulation and then okay here's a huge regulation and then okay here's a healthy way yeah quote unquote that we healthy way yeah quote unquote that we healthy way yeah quote unquote that we can use it yeah I think other people can use it yeah I think other people can use it yeah I think other people would say no like Pandora's Box away we would say no like Pandora's Box away we would say no like Pandora's Box away we go yikes yikes indeed next question hey go yikes yikes indeed next question hey go yikes yikes indeed next question hey Brady I forgive me I'm going to spell Brady I forgive me I'm going to spell Brady I forgive me I'm going to spell your name and then I'm going to make an your name and then I'm going to make an your name and then I'm going to make an effort to say it c h i e l from the effort to say it c h i e l from the effort to say it c h i e l from the Netherlands I'm going to go with shell Netherlands I'm going to go with shell Netherlands I'm going to go with shell oh interesting I was thinking chill H oh interesting I was thinking chill H oh interesting I was thinking chill H all the way from the Netherlands I'm all the way from the Netherlands I'm all the way from the Netherlands I'm part of a group of people from our part of a group of people from our part of a group of people from our church who lead a worship night every church who lead a worship night every church who lead a worship night every three months we noticed that since Co three months we noticed that since Co three months we noticed that since Co the attendance is reduced by more than the attendance is reduced by more than the attendance is reduced by more than 50% I try to post often on our Instagram 50% I try to post often on our Instagram 50% I try to post often on our Instagram profile but it doesn't do much I can't profile but it doesn't do much I can't profile but it doesn't do much I can't apply all the tips you provide because apply all the tips you provide because apply all the tips you provide because we aren't a church we're just a worship we aren't a church we're just a worship we aren't a church we're just a worship night and also most of our current night and also most of our current night and also most of our current audience is probably 40 years and older audience is probably 40 years and older audience is probably 40 years and older can you give me some tips yeah let's use can you give me some tips yeah let's use can you give me some tips yeah let's use Instagram how it was originally intended Instagram how it was originally intended Instagram how it was originally intended to use here you're a worship night to use here you're a worship night to use here you're a worship night you're not going to have a sermon that you're not going to have a sermon that you're not going to have a sermon that you can repurpose uh into sermon clips you can repurpose uh into sermon clips you can repurpose uh into sermon clips for Instagram you've got folks that are for Instagram you've got folks that are for Instagram you've got folks that are older so maybe they're not going to older so maybe they're not going to older so maybe they're not going to resonate with like some of the same resonate with like some of the same resonate with like some of the same Trends maybe they're not into reals just Trends maybe they're not into reals just Trends maybe they're not into reals just yet because they're a bit older they yet because they're a bit older they yet because they're a bit older they remember Instagram for what it for was remember Instagram for what it for was remember Instagram for what it for was and that's what they wish that it was and that's what they wish that it was and that's what they wish that it was photos of worship nights are incredibly

photos of worship nights are incredibly photos of worship nights are incredibly effective on social media one of the effective on social media one of the effective on social media one of the reasons is because we love to interact reasons is because we love to interact reasons is because we love to interact with photos of other people two we love with photos of other people two we love with photos of other people two we love to see photos of people that we to see photos of people that we to see photos of people that we recognize and three the human emotion of recognize and three the human emotion of recognize and three the human emotion of a worship night is on Full display when a worship night is on Full display when a worship night is on Full display when you can capture it and that is potent you can capture it and that is potent you can capture it and that is potent and powerful and it's organic it's real and powerful and it's organic it's real and powerful and it's organic it's real yeah it's not contrived it's not staged yeah it's not contrived it's not staged yeah it's not contrived it's not staged and that cuts through a lot of the noise and that cuts through a lot of the noise and that cuts through a lot of the noise and a lot of the barriers of mistrust and a lot of the barriers of mistrust and a lot of the barriers of mistrust that we put up on social media because that we put up on social media because that we put up on social media because we know we're trying to be B Bamboozled we know we're trying to be B Bamboozled we know we're trying to be B Bamboozled at every single corner it also plays a at every single corner it also plays a at every single corner it also plays a really important theological or really important theological or really important theological or myological purpose because what is myological purpose because what is myological purpose because what is church or a worship night it's the church or a worship night it's the church or a worship night it's the Gathering of the Saints we talk about Gathering of the Saints we talk about Gathering of the Saints we talk about this frequently it will never get this frequently it will never get this frequently it will never get overset the church is one of the very overset the church is one of the very overset the church is one of the very few organizations in the world where few organizations in the world where few organizations in the world where people people of different ages people people of different ages people people of different ages different ethnicities different different ethnicities different different ethnicities different socioeconomic backgrounds different socioeconomic backgrounds different socioeconomic backgrounds different insert anything gathered together for a insert anything gathered together for a insert anything gathered together for a shared purpose and then we scatter the shared purpose and then we scatter the shared purpose and then we scatter the Saints scatter throughout the week and Saints scatter throughout the week and Saints scatter throughout the week and when you're on Instagram and you scroll when you're on Instagram and you scroll when you're on Instagram and you scroll and you see a photo of the worship night and you see a photo of the worship night and you see a photo of the worship night and it's emotional and it's real and it and it's emotional and it's real and it and it's emotional and it's real and it breaks down the boundaries that you're breaks down the boundaries that you're breaks down the boundaries that you're kind of like subconsciously putting up kind of like subconsciously putting up kind of like subconsciously putting up as you scroll on social yeah it reminds as you scroll on social yeah it reminds as you scroll on social yeah it reminds you hey I have a family beyond my blood you hey I have a family beyond my blood you hey I have a family beyond my blood relatives I have a place where I belong relatives I have a place where I belong relatives I have a place where I belong does not work where I have to go where does not work where I have to go where does not work where I have to go where we're kind of forced to belong I have a we're kind of forced to belong I have a we're kind of forced to belong I have a place where I belong and we're not place where I belong and we're not place where I belong and we're not together right now but the weekend is

together right now but the weekend is together right now but the weekend is coming or in the case of a worship night coming or in the case of a worship night coming or in the case of a worship night Tuesday night is coming Friday night is Tuesday night is coming Friday night is Tuesday night is coming Friday night is coming this is not going to boost your coming this is not going to boost your coming this is not going to boost your attendance 10x overnight but it's the attendance 10x overnight but it's the attendance 10x overnight but it's the perfect outflow it's congruent with what perfect outflow it's congruent with what perfect outflow it's congruent with what you're doing in person that's one of the you're doing in person that's one of the you're doing in person that's one of the principles we frequently cite how do I principles we frequently cite how do I principles we frequently cite how do I approach social my church or My Worship approach social my church or My Worship approach social my church or My Worship is different okay here's a principle is different okay here's a principle is different okay here's a principle that's Universal no matter what that's Universal no matter what that's Universal no matter what what you're doing in person what you do what you're doing in person what you do what you're doing in person what you do online they should be congruent with one online they should be congruent with one online they should be congruent with one another how can you take what you're another how can you take what you're another how can you take what you're doing in person and mirror that in a doing in person and mirror that in a doing in person and mirror that in a genuine way online photography the genuine way online photography the genuine way online photography the worship night is one of the truest worship night is one of the truest worship night is one of the truest purest ways of doing that yeah another purest ways of doing that yeah another purest ways of doing that yeah another type of post that has tendency to get type of post that has tendency to get type of post that has tendency to get Traction in a discovery algorithm or go Traction in a discovery algorithm or go Traction in a discovery algorithm or go viral as they say are like worship viral as they say are like worship viral as they say are like worship moments it's true and for that very moments it's true and for that very moments it's true and for that very thing you're talking about it's like and thing you're talking about it's like and thing you're talking about it's like and we've talked about it recently you get we've talked about it recently you get we've talked about it recently you get this fly on-the-wall experience of a this fly on-the-wall experience of a this fly on-the-wall experience of a very authentic very authentic very authentic not contrived not manufactured not not contrived not manufactured not not contrived not manufactured not produced moment it's like oh this produced moment it's like oh this produced moment it's like oh this happened in a time and a space what I'm happened in a time and a space what I'm happened in a time and a space what I'm seeing and what I'm hearing is really seeing and what I'm hearing is really seeing and what I'm hearing is really authentic and so you have great authentic and so you have great authentic and so you have great opportunity here if you're filming these opportunity here if you're filming these opportunity here if you're filming these worship nights and if you're not maybe worship nights and if you're not maybe worship nights and if you're not maybe consider filming them is to film these consider filming them is to film these consider filming them is to film these worship nights and it sounds like what worship nights and it sounds like what worship nights and it sounds like what do they say they have them every three do they say they have them every three do they say they have them every three months so film these worship nights and months so film these worship nights and months so film these worship nights and don't unload that content on your don't unload that content on your don't unload that content on your Instagram account like all at once all Instagram account like all at once all Instagram account like all at once all in the next week film it chop it up and in the next week film it chop it up and in the next week film it chop it up and keep some of those worship moments and keep some of those worship moments and keep some of those worship moments and post them sporadically throughout those post them sporadically throughout those post them sporadically throughout those three months for a couple reasons one in three months for a couple reasons one in three months for a couple reasons one in the era of Discovery algorithm at any the era of Discovery algorithm at any the era of Discovery algorithm at any point those worship moments could get point those worship moments could get point those worship moments could get picked up by the algorithm could go

picked up by the algorithm could go picked up by the algorithm could go viral because likely a lot of the songs viral because likely a lot of the songs viral because likely a lot of the songs you're singing are familiar to a lot of you're singing are familiar to a lot of you're singing are familiar to a lot of people in the broader Church culture and people in the broader Church culture and people in the broader Church culture and then two for the people who were there then two for the people who were there then two for the people who were there that type of moment to see it come that type of moment to see it come that type of moment to see it come across your feed six weeks from now is across your feed six weeks from now is across your feed six weeks from now is nostalgic for what they experienced that nostalgic for what they experienced that nostalgic for what they experienced that night they'll be they'll be so happy to night they'll be they'll be so happy to night they'll be they'll be so happy to see that again they'll be able to meet see that again they'll be able to meet see that again they'll be able to meet God there again they'll very likely God there again they'll very likely God there again they'll very likely share it um and then if you're if you share it um and then if you're if you share it um and then if you're if you recording these worship nights and recording these worship nights and recording these worship nights and posting them to YouTube each one of posting them to YouTube each one of posting them to YouTube each one of these short worship moments that you these short worship moments that you these short worship moments that you choose to post sporadically over the choose to post sporadically over the choose to post sporadically over the next 3 months can link back to your your next 3 months can link back to your your next 3 months can link back to your your YouTube so people can engage either for YouTube so people can engage either for YouTube so people can engage either for the first time with that worship night the first time with that worship night the first time with that worship night or rewatch it from uh if they were there or rewatch it from uh if they were there or rewatch it from uh if they were there the first time so you have a real the first time so you have a real the first time so you have a real opportunity to sit on that content and opportunity to sit on that content and opportunity to sit on that content and post it strategically and sporadically post it strategically and sporadically post it strategically and sporadically as opposed to just kind of like oh we as opposed to just kind of like oh we as opposed to just kind of like oh we filmed it and here's the link to it a filmed it and here's the link to it a filmed it and here's the link to it a few nights after it happened no you can few nights after it happened no you can few nights after it happened no you can you can post that much like uh sermon you can post that much like uh sermon you can post that much like uh sermon shorts you can post that sporadically shorts you can post that sporadically shorts you can post that sporadically over time to keep people engaged and over time to keep people engaged and over time to keep people engaged and like I said kind of hit on that like I said kind of hit on that like I said kind of hit on that nostalgic element of like oh yeah we nostalgic element of like oh yeah we nostalgic element of like oh yeah we were there and that was awesome I were there and that was awesome I were there and that was awesome I remember what God did that night I remember what God did that night I remember what God did that night I remember what God said to me that night remember what God said to me that night remember what God said to me that night um and get people to feel that again um and get people to feel that again um and get people to feel that again online I would also recommend that you online I would also recommend that you online I would also recommend that you don't evenly space it out between those don't evenly space it out between those don't evenly space it out between those three months you don't want to have long three months you don't want to have long three months you don't want to have long gaps you know no weeks off but I would gaps you know no weeks off but I would gaps you know no weeks off but I would more heavily publish for the first two more heavily publish for the first two more heavily publish for the first two weeks right after and then the four weeks right after and then the four weeks right after and then the four weeks leading up right a as soon as weeks leading up right a as soon as weeks leading up right a as soon as people leave you want to remind them people leave you want to remind them people leave you want to remind them like right after it's like when you come like right after it's like when you come like right after it's like when you come home from like a conference and you're home from like a conference and you're home from like a conference and you're just like I am feeling different right just like I am feeling different right just like I am feeling different right now and like I am really focused and now and like I am really focused and now and like I am really focused and then two weeks later like you know

then two weeks later like you know then two weeks later like you know you're back into the thrust of life okay you're back into the thrust of life okay you're back into the thrust of life okay you know I that feeling has dissipated a you know I that feeling has dissipated a you know I that feeling has dissipated a little bit so you want to capitalize on little bit so you want to capitalize on little bit so you want to capitalize on that and then leading up to the next one that and then leading up to the next one that and then leading up to the next one you want to start like building that you want to start like building that you want to start like building that momentum as you get closer um if you do momentum as you get closer um if you do momentum as you get closer um if you do that all like in the middle month that all like in the middle month that all like in the middle month there's no action people can take and so there's no action people can take and so there's no action people can take and so you want to be mindful of like when the you want to be mindful of like when the you want to be mindful of like when the inperson events are happening and then inperson events are happening and then inperson events are happening and then structure your content density closer to structure your content density closer to structure your content density closer to those spots that's great moving on hey those spots that's great moving on hey those spots that's great moving on hey Brady I was recently approached and told Brady I was recently approached and told Brady I was recently approached and told I need to get more of a variety of I need to get more of a variety of I need to get more of a variety of photographs on Sundays different people photographs on Sundays different people photographs on Sundays different people instead of just the same ones but the instead of just the same ones but the instead of just the same ones but the problem is the same people serve week in problem is the same people serve week in problem is the same people serve week in and week out and some just flat out and week out and some just flat out and week out and some just flat out don't look like they want to be at don't look like they want to be at don't look like they want to be at church how do you achieve grabbing church how do you achieve grabbing church how do you achieve grabbing different photos than your normal ones different photos than your normal ones different photos than your normal ones or how do you explain to leadership why or how do you explain to leadership why or how do you explain to leadership why it's rather hard to do so why is it it's rather hard to do so why is it it's rather hard to do so why is it rather hard look senior leaders our rather hard look senior leaders our rather hard look senior leaders our church is church is church is miserable can't take pictures of your miserable can't take pictures of your miserable can't take pictures of your kids because they don't look like they kids because they don't look like they kids because they don't look like they want to be here pastors I've been there want to be here pastors I've been there want to be here pastors I've been there I've been there uh nothing's going to I've been there uh nothing's going to I've been there uh nothing's going to make people look more Awkward or stiff make people look more Awkward or stiff make people look more Awkward or stiff in a photography setting um than when in a photography setting um than when in a photography setting um than when they know they're being photographed they know they're being photographed they know they're being photographed especially in such a vulnerable place as especially in such a vulnerable place as especially in such a vulnerable place as like a worship setting so long lenses like a worship setting so long lenses like a worship setting so long lenses are going to be your friend here for are going to be your friend here for are going to be your friend here for church photography this is so important church photography this is so important church photography this is so important long lens being like a 70 to 200 that long lens being like a 70 to 200 that long lens being like a 70 to 200 that you can have on the camera body and be you can have on the camera body and be you can have on the camera body and be you know 50 ft 20 ft away from someone you know 50 ft 20 ft away from someone you know 50 ft 20 ft away from someone and capture a photo of them just is in and capture a photo of them just is in and capture a photo of them just is in their moment there but it they don't their moment there but it they don't their moment there but it they don't know you're taking the photo um or if know you're taking the photo um or if know you're taking the photo um or if nothing else they don't feel like you're nothing else they don't feel like you're nothing else they don't feel like you're like over their shoulder um you know

like over their shoulder um you know like over their shoulder um you know sometimes we'll get we'll get photos and sometimes we'll get we'll get photos and sometimes we'll get we'll get photos and we'll see you know these photos taken in we'll see you know these photos taken in we'll see you know these photos taken in churches where people are like kind of churches where people are like kind of churches where people are like kind of looking at the camera they're like side looking at the camera they're like side looking at the camera they're like side eyeing it cuz you're like ah you were eyeing it cuz you're like ah you were eyeing it cuz you're like ah you were kind of like right there um in a church kind of like right there um in a church kind of like right there um in a church where photography is done often or where where photography is done often or where where photography is done often or where there are a lot of young people it there are a lot of young people it there are a lot of young people it doesn't bother them um in a church where doesn't bother them um in a church where doesn't bother them um in a church where it's rare or you have older people that it's rare or you have older people that it's rare or you have older people that just haven't grown up taking photos or just haven't grown up taking photos or just haven't grown up taking photos or having their photo taken like every having their photo taken like every having their photo taken like every non-stop it's a foreign experience and non-stop it's a foreign experience and non-stop it's a foreign experience and so they can look stiff your church might so they can look stiff your church might so they can look stiff your church might be miserable or that might be create be miserable or that might be create be miserable or that might be create might be something that's being created might be something that's being created might be something that's being created or exaggerated because of the uh element or exaggerated because of the uh element or exaggerated because of the uh element of Photography and then the question of Photography and then the question of Photography and then the question here is like how do I get different here is like how do I get different here is like how do I get different photos well the easiest answer is to do photos well the easiest answer is to do photos well the easiest answer is to do something different so different focal something different so different focal something different so different focal lengths we just discussed different lengths we just discussed different lengths we just discussed different settings different Advantage points settings different Advantage points settings different Advantage points different distances put yourself in different distances put yourself in different distances put yourself in different position here's people are here's people are not miserable the entire time at church not miserable the entire time at church not miserable the entire time at church like if you're walking up to church and like if you're walking up to church and like if you're walking up to church and maybe this is outdoor lighting so the maybe this is outdoor lighting so the maybe this is outdoor lighting so the lighting is going to be best some of the lighting is going to be best some of the lighting is going to be best some of the best photos we get from churches or when best photos we get from churches or when best photos we get from churches or when it's outdoors you're walking up to it's outdoors you're walking up to it's outdoors you're walking up to church and there's a smiling greeter church and there's a smiling greeter church and there's a smiling greeter with an outstretched hand you got to be with an outstretched hand you got to be with an outstretched hand you got to be in a real bad mood to return that in a real bad mood to return that in a real bad mood to return that negative energy what you're likely going negative energy what you're likely going negative energy what you're likely going to do is mirror that greeter energy so to do is mirror that greeter energy so to do is mirror that greeter energy so if you know man we are having a if you know man we are having a if you know man we are having a difficult time taking photos of difficult time taking photos of difficult time taking photos of different people and without them different people and without them different people and without them looking sad great we're going to stand looking sad great we're going to stand looking sad great we're going to stand with a long lens so at a safe distance

with a long lens so at a safe distance with a long lens so at a safe distance near the doors everyone that enters the near the doors everyone that enters the near the doors everyone that enters the church well they're going to have church well they're going to have church well they're going to have that'll be everyone you can't go to that'll be everyone you can't go to that'll be everyone you can't go to church if you don't enter the door so church if you don't enter the door so church if you don't enter the door so like you're going to have to get like you're going to have to get like you're going to have to get everyone and you're going to have a everyone and you're going to have a everyone and you're going to have a greeter that's bringing them some greeter that's bringing them some greeter that's bringing them some positive energy meaning they're more positive energy meaning they're more positive energy meaning they're more likely to return that positive energy so likely to return that positive energy so likely to return that positive energy so solved there you solved there you solved there you go okay this next one's a dude go okay this next one's a dude go okay this next one's a dude our church name is and not just a doozy our church name is and not just a doozy our church name is and not just a doozy surely uh something that a lot of surely uh something that a lot of surely uh something that a lot of churches can EMP empathize with our churches can EMP empathize with our churches can EMP empathize with our church name is Community Church of church name is Community Church of church name is Community Church of Portage Lakes our current domain is cc. Portage Lakes our current domain is cc. Portage Lakes our current domain is cc. lifee and social handles CC Capital CC lifee and social handles CC Capital CC lifee and social handles CC Capital CC lowercase of capital case PL I'd really lowercase of capital case PL I'd really lowercase of capital case PL I'd really like to move away from the initialism like to move away from the initialism like to move away from the initialism for clarity and Communications but for clarity and Communications but for clarity and Communications but Community Church is quite common and not Community Church is quite common and not Community Church is quite common and not many domains and handles are available many domains and handles are available many domains and handles are available the best I think we found is community the best I think we found is community the best I think we found is community Community Community Community church. handles like social handles church. handles like social handles church. handles like social handles would still be Community Church PL it's would still be Community Church PL it's would still be Community Church PL it's clear somewhat concise so the question clear somewhat concise so the question clear somewhat concise so the question is is this worth A change is it worth a is is this worth A change is it worth a is is this worth A change is it worth a longer name especially since it's still longer name especially since it's still longer name especially since it's still not a com also I'm worried that since PL not a com also I'm worried that since PL not a com also I'm worried that since PL is a geographical domain suffix it will is a geographical domain suffix it will is a geographical domain suffix it will negatively impact my SEO should I be negatively impact my SEO should I be negatively impact my SEO should I be worried about that is metat tags and worried about that is metat tags and worried about that is metat tags and text on my pages enough to let Google text on my pages enough to let Google text on my pages enough to let Google know that I'm not actually in Poland no know that I'm not actually in Poland no know that I'm not actually in Poland no you're in Poland now yeah yeah uh it's you're in Poland now yeah yeah uh it's you're in Poland now yeah yeah uh it's not advisable to use uh G not advisable to use uh G not advisable to use uh G graphic uh TLD top level domain for a graphic uh TLD top level domain for a graphic uh TLD top level domain for a number of reasons cuz you're not in number of reasons cuz you're not in number of reasons cuz you're not in Poland yeah SEO maybe is a part of it Poland yeah SEO maybe is a part of it Poland yeah SEO maybe is a part of it but it's more like there are certain but it's more like there are certain but it's more like there are certain regulations um that different Geographic

regulations um that different Geographic regulations um that different Geographic tlds like they have control over those tlds like they have control over those tlds like they have control over those things right so they could like take things right so they could like take things right so they could like take your domain away changes could happen in your domain away changes could happen in your domain away changes could happen in eight years where they take your domain eight years where they take your domain eight years where they take your domain away oh man we're like we shouldn't have away oh man we're like we shouldn't have away oh man we're like we shouldn't have got this in the first place but now got this in the first place but now got this in the first place but now eight years later the rules got eight years later the rules got eight years later the rules got changed CC l. life isn't terrible which changed CC l. life isn't terrible which changed CC l. life isn't terrible which is what makes this question a bit of a is what makes this question a bit of a is what makes this question a bit of a challenge and you can hear it in the challenge and you can hear it in the challenge and you can hear it in the questioner tone it's like is it worth questioner tone it's like is it worth questioner tone it's like is it worth this like ccpl isn't terrible my rule this like ccpl isn't terrible my rule this like ccpl isn't terrible my rule for acronyms is that you don't want any for acronyms is that you don't want any for acronyms is that you don't want any longer than three letters with the longer than three letters with the longer than three letters with the exception if two of the consecutive exception if two of the consecutive exception if two of the consecutive letters are identical for example NCAA letters are identical for example NCAA letters are identical for example NCAA of course or in this case ccpl so this of course or in this case ccpl so this of course or in this case ccpl so this would pass so then would you say double would pass so then would you say double would pass so then would you say double CPL I prob would but isn't it funny NCAA is fewer would but isn't it funny NCAA is fewer syllables but syllables but syllables but NCAA sounds better right interesting uh NCAA sounds better right interesting uh NCAA sounds better right interesting uh let's talk about rules for domain names let's talk about rules for domain names let's talk about rules for domain names three rules short memorable and easy to three rules short memorable and easy to three rules short memorable and easy to spell cc. lifee already has two of those spell cc. lifee already has two of those spell cc. lifee already has two of those it's short and it's easy to spell yeah it's short and it's easy to spell yeah it's short and it's easy to spell yeah and you might be able to make the case and you might be able to make the case and you might be able to make the case the argument that it's memorable because the argument that it's memorable because the argument that it's memorable because it doesn't break the acronym rule ccpl it doesn't break the acronym rule ccpl it doesn't break the acronym rule ccpl life that life that life that pretty memorable the only reason pretty memorable the only reason pretty memorable the only reason acronyms aren't memorable is because you acronyms aren't memorable is because you acronyms aren't memorable is because you know the acronym but nobody else does know the acronym but nobody else does know the acronym but nobody else does that's right NCAA is synonymous in the that's right NCAA is synonymous in the that's right NCAA is synonymous in the culture's Lexicon um ccpl of course is culture's Lexicon um ccpl of course is culture's Lexicon um ccpl of course is not even for people that maybe attend

not even for people that maybe attend not even for people that maybe attend your church now depending on I went to a your church now depending on I went to a your church now depending on I went to a church called Alliston Pentecostal church called Alliston Pentecostal church called Alliston Pentecostal Church growing up and APC was pretty Church growing up and APC was pretty Church growing up and APC was pretty synonymous in our Church's lexicon but synonymous in our Church's lexicon but synonymous in our Church's lexicon but it wouldn't be to the broader Community it wouldn't be to the broader Community it wouldn't be to the broader Community right so my preferred alternative in right so my preferred alternative in right so my preferred alternative in cases like this when you have a church cases like this when you have a church cases like this when you have a church name that's very very common and you're name that's very very common and you're name that's very very common and you're like I've tried every domain suffix I've like I've tried every domain suffix I've like I've tried every domain suffix I've tried every you know orientation of the tried every you know orientation of the tried every you know orientation of the word is to leverage the area code of the word is to leverage the area code of the word is to leverage the area code of the region okay and the reason I like the region okay and the reason I like the region okay and the reason I like the area code is because unlike your three area code is because unlike your three area code is because unlike your three letter acronym uh the area code is known letter acronym uh the area code is known letter acronym uh the area code is known in the Lexicon of everyone in your in the Lexicon of everyone in your in the Lexicon of everyone in your church and Beyond this can be sometimes church and Beyond this can be sometimes church and Beyond this can be sometimes sticky if you have multiple area codes sticky if you have multiple area codes sticky if you have multiple area codes which a lot of places do now but which a lot of places do now but which a lot of places do now but community 33.org is community 33.org is community 33.org is available um 330 is a very good area available um 330 is a very good area available um 330 is a very good area code yeah Community code yeah Community code yeah Community 33. net. info. live.co are all available 33. net. info. live.co are all available 33. net. info. live.co are all available not.com Community 33.org is that good not.com Community 33.org is that good not.com Community 33.org is that good enough to replace cpl. lifee I'm not enough to replace cpl. lifee I'm not enough to replace cpl. lifee I'm not convinced I think cc. lifee is easy to convinced I think cc. lifee is easy to convinced I think cc. lifee is easy to spell and the word Community is not easy spell and the word Community is not easy spell and the word Community is not easy to spell I don't know what it is it's to spell I don't know what it is it's to spell I don't know what it is it's not especially tricky it's not like oh not especially tricky it's not like oh not especially tricky it's not like oh are there two T's are two M's like I are there two T's are two M's like I are there two T's are two M's like I think people typically know it's 2 M's think people typically know it's 2 M's think people typically know it's 2 M's and 1 T but there's something about the and 1 T but there's something about the and 1 T but there's something about the word community that is not especially word community that is not especially word community that is not especially easy to say and sometimes spelling it is easy to say and sometimes spelling it is easy to say and sometimes spelling it is tough so cc. lifee versus Community tough so cc. lifee versus Community tough so cc. lifee versus Community 33.org see I'm even stumbling as I say

33.org see I'm even stumbling as I say 33.org see I'm even stumbling as I say easier to say now I the thing is though easier to say now I the thing is though easier to say now I the thing is though it's not my area code yeah like I it's not my area code yeah like I it's not my area code yeah like I wouldn't stumble over 780 right or like wouldn't stumble over 780 right or like wouldn't stumble over 780 right or like Central 905 right I would never stumble Central 905 right I would never stumble Central 905 right I would never stumble over that at all but 330 isn't mine so over that at all but 330 isn't mine so over that at all but 330 isn't mine so everyone listening might be like oh everyone listening might be like oh everyone listening might be like oh Community 330 that's no good or Community 330 that's no good or Community 330 that's no good or Community 330 that's no good yeah Community 330 that's no good yeah Community 330 that's no good yeah but the person that asked this question but the person that asked this question but the person that asked this question is hearing it differently than everyone is hearing it differently than everyone is hearing it differently than everyone of us is hearing it and the people that of us is hearing it and the people that of us is hearing it and the people that are in the geographic region of that are in the geographic region of that are in the geographic region of that church would hear it differently than church would hear it differently than church would hear it differently than every one of us would so it's really every one of us would so it's really every one of us would so it's really only they can decide if oh Community 330 only they can decide if oh Community 330 only they can decide if oh Community 330 now that sounds good maybe it does yeah now that sounds good maybe it does yeah now that sounds good maybe it does yeah and Community 330 probably is available and Community 330 probably is available and Community 330 probably is available on social handles too this is the other on social handles too this is the other on social handles too this is the other reason I like it it's very uncommon for reason I like it it's very uncommon for reason I like it it's very uncommon for social handles to be taken and URLs to social handles to be taken and URLs to social handles to be taken and URLs to be taken when you combine like your be taken when you combine like your be taken when you combine like your Church's main word with an area code Church's main word with an area code Church's main word with an area code people just aren't taking that so it people just aren't taking that so it people just aren't taking that so it presents a ton of possibilities presents a ton of possibilities presents a ton of possibilities Community 330 is also a good social Community 330 is also a good social Community 330 is also a good social handle it's a good Cafe it's a good Cafe handle it's a good Cafe it's a good Cafe handle it's a good Cafe it's a good Cafe kids 3:30 uh uh youth 330 um groups 330 kids 3:30 uh uh youth 330 um groups 330 kids 3:30 uh uh youth 330 um groups 330 330 someone could design you a nice 330 someone could design you a nice 330 someone could design you a nice little 330 brandmark just a 330 maybe little 330 brandmark just a 330 maybe little 330 brandmark just a 330 maybe it's 330 who knows how they stylize it it's 330 who knows how they stylize it it's 330 who knows how they stylize it how they say it it's tough though when how they say it it's tough though when how they say it it's tough though when you have a church name that's like that you have a church name that's like that you have a church name that's like that has Community Church or First Methodist has Community Church or First Methodist has Community Church or First Methodist or life abundant or or life abundant or or life abundant or Central stuff it's crazy though we went Central stuff it's crazy though we went Central stuff it's crazy though we went with Central with Central with Central cc. um yeah and then the Polish authorities did go a CA though yes authorities did go a CA though yes because we are Canadian and if you are because we are Canadian and if you are because we are Canadian and if you are in a country like that you might not in a country like that you might not in a country like that you might not need to use the area code if you're

need to use the area code if you're need to use the area code if you're American or if you really want that.com American or if you really want that.com American or if you really want that.com it becomes more that's why church. lifee it becomes more that's why church. lifee it becomes more that's why church. lifee is nice for churches because it's like is nice for churches because it's like is nice for churches because it's like it's an identifier in the same way that it's an identifier in the same way that it's an identifier in the same way that a geographical one is but for the type a geographical one is but for the type a geographical one is but for the type of organization you are not where you of organization you are not where you of organization you are not where you are and shockingly community. church is are and shockingly community. church is are and shockingly community. church is not not not available all right next hey Brady available all right next hey Brady available all right next hey Brady thanks for all the ideas I'm on the thanks for all the ideas I'm on the thanks for all the ideas I'm on the social media team in my church we've social media team in my church we've social media team in my church we've been learning a lot I want to ask though been learning a lot I want to ask though been learning a lot I want to ask though we usually experience low views on our we usually experience low views on our we usually experience low views on our Insta insta stories why do you think Insta insta stories why do you think Insta insta stories why do you think that is would love to hear from you so that is would love to hear from you so that is would love to hear from you so the stories uh the stories algorithm is the stories uh the stories algorithm is the stories uh the stories algorithm is different from the reals and feed different from the reals and feed different from the reals and feed algorithm Instagram has come out and algorithm Instagram has come out and algorithm Instagram has come out and told us this m what that means is if you told us this m what that means is if you told us this m what that means is if you approach stories and the content you're approach stories and the content you're approach stories and the content you're publishing there in the same way you publishing there in the same way you publishing there in the same way you approach reals or the feed it's not approach reals or the feed it's not approach reals or the feed it's not weird to experience different outcomes weird to experience different outcomes weird to experience different outcomes and that's because the biggest positive and that's because the biggest positive and that's because the biggest positive signal for the stories algorithm is uh signal for the stories algorithm is uh signal for the stories algorithm is uh personal Affinity like I'm very likely personal Affinity like I'm very likely personal Affinity like I'm very likely to see Alex's stories and him to see to see Alex's stories and him to see to see Alex's stories and him to see mine because we know each other in mine because we know each other in mine because we know each other in person right that positive signal person right that positive signal person right that positive signal doesn't really apply to the feed doesn't really apply to the feed doesn't really apply to the feed algorithm and the reals algorithm but it algorithm and the reals algorithm but it algorithm and the reals algorithm but it does in a big way to stories so this does in a big way to stories so this does in a big way to stories so this puts every Church account at a puts every Church account at a puts every Church account at a disadvantage right out of the blocks disadvantage right out of the blocks disadvantage right out of the blocks yeah because you're a brand and not a yeah because you're a brand and not a yeah because you're a brand and not a human and so people cannot have the same human and so people cannot have the same human and so people cannot have the same Affinity with you as a brand as they can Affinity with you as a brand as they can Affinity with you as a brand as they can with anyone else as a human so with anyone else as a human so with anyone else as a human so understanding that you can't change it understanding that you can't change it understanding that you can't change it what can we do you can use the polls what can we do you can use the polls what can we do you can use the polls feature native to Instagram stories this feature native to Instagram stories this feature native to Instagram stories this is like the easiest way to hack

is like the easiest way to hack is like the easiest way to hack attention yeah and hack views you can attention yeah and hack views you can attention yeah and hack views you can use that as the first slide and then use that as the first slide and then use that as the first slide and then kind of follow up with content that you kind of follow up with content that you kind of follow up with content that you want people to see yeah you want to want people to see yeah you want to want people to see yeah you want to limit the of links in your stories link limit the of links in your stories link limit the of links in your stories link stories are just going to see just a stories are just going to see just a stories are just going to see just a they do not do well at all precipitous they do not do well at all precipitous they do not do well at all precipitous drop relative to other content and then drop relative to other content and then drop relative to other content and then when posting stories you may not be able when posting stories you may not be able when posting stories you may not be able to change the fact that you the church to change the fact that you the church to change the fact that you the church are a brand account with a logo as your are a brand account with a logo as your are a brand account with a logo as your avatar and not like a smiling face but avatar and not like a smiling face but avatar and not like a smiling face but you can still post like a real person you can still post like a real person you can still post like a real person does on Instagram stories you follow does on Instagram stories you follow does on Instagram stories you follow those three things and you should see those three things and you should see those three things and you should see some pretty immediate improvements yeah some pretty immediate improvements yeah some pretty immediate improvements yeah those are great tips next question what those are great tips next question what those are great tips next question what are the chances that you have a nice are the chances that you have a nice are the chances that you have a nice breakdown or visual aid that shows the breakdown or visual aid that shows the breakdown or visual aid that shows the average amount of time that your average amount of time that your average amount of time that your creative communication marketing content creative communication marketing content creative communication marketing content creation and general Tech takes by type creation and general Tech takes by type creation and general Tech takes by type would be spectacular if possible thank would be spectacular if possible thank would be spectacular if possible thank you in advance TI a yeah you in advance TI a yeah you in advance TI a yeah Tia thank you in advance Alex nice I ran Tia thank you in advance Alex nice I ran Tia thank you in advance Alex nice I ran the numbers on this of course so let's the numbers on this of course so let's the numbers on this of course so let's go by no visual aid no didn't make a you go by no visual aid no didn't make a you go by no visual aid no didn't make a you know this is still it's an audio medium know this is still it's an audio medium know this is still it's an audio medium even if it is on YouTube so um got even if it is on YouTube so um got even if it is on YouTube so um got numbers for YouTube for podcast for numbers for YouTube for podcast for numbers for YouTube for podcast for carousels and for reads uh reals so a carousels and for reads uh reals so a carousels and for reads uh reals so a YouTube script takes me about 2 hours to YouTube script takes me about 2 hours to YouTube script takes me about 2 hours to write takes me about one hour to film write takes me about one hour to film write takes me about one hour to film color and process the sound takes the color and process the sound takes the color and process the sound takes the editors on average 5 hours to edit and editors on average 5 hours to edit and editors on average 5 hours to edit and then another hour or so to prep for then another hour or so to prep for then another hour or so to prep for publishing so that's 9 hours total so

publishing so that's 9 hours total so publishing so that's 9 hours total so like one working day yeah the same is like one working day yeah the same is like one working day yeah the same is for the podcast except the script takes for the podcast except the script takes for the podcast except the script takes me 1 hour to write and then it's because me 1 hour to write and then it's because me 1 hour to write and then it's because it's so much longer it's like 2 hours to it's so much longer it's like 2 hours to it's so much longer it's like 2 hours to film color and process the sound film color and process the sound film color and process the sound similarly 5 hours to edit even though similarly 5 hours to edit even though similarly 5 hours to edit even though it's way longer a podcast has fewer it's way longer a podcast has fewer it's way longer a podcast has fewer edits than a YouTube video so it takes edits than a YouTube video so it takes edits than a YouTube video so it takes roughly the same time to edit and then roughly the same time to edit and then roughly the same time to edit and then another hour or so to prep so 9 hours another hour or so to prep so 9 hours another hour or so to prep so 9 hours total on average carousels take me about total on average carousels take me about total on average carousels take me about an hour to write 30 minutes to design 30 an hour to write 30 minutes to design 30 an hour to write 30 minutes to design 30 minutes to prep and post that's 2 hours minutes to prep and post that's 2 hours minutes to prep and post that's 2 hours total per Carousel and then reals take total per Carousel and then reals take total per Carousel and then reals take me about 30 minutes to write 30 minutes me about 30 minutes to write 30 minutes me about 30 minutes to write 30 minutes to film color and process the sound and to film color and process the sound and to film color and process the sound and 2 hours to edit so 3 hours total all 2 hours to edit so 3 hours total all 2 hours to edit so 3 hours total all right there you go what do you you think right there you go what do you you think right there you go what do you you think how do you think so for churches who are how do you think so for churches who are how do you think so for churches who are making carousels and reals from content making carousels and reals from content making carousels and reals from content that they're not creating you've got a that they're not creating you've got a that they're not creating you've got a social media manager who's creating social media manager who's creating social media manager who's creating reals and carousels from a sermon that reals and carousels from a sermon that reals and carousels from a sermon that they didn't preach presumably would take they didn't preach presumably would take they didn't preach presumably would take even even less amount of time because even even less amount of time because even even less amount of time because you're not having to create the content you're not having to create the content you're not having to create the content from scratch so maybe it wouldn't take from scratch so maybe it wouldn't take from scratch so maybe it wouldn't take you an hour to write a carousel from you an hour to write a carousel from you an hour to write a carousel from your sermon because you've already your sermon because you've already your sermon because you've already listened to it you've already chopped it listened to it you've already chopped it listened to it you've already chopped it up it's only taking you maybe if you're up it's only taking you maybe if you're up it's only taking you maybe if you're using canva if you got a template maybe using canva if you got a template maybe using canva if you got a template maybe it's taking you 15 minutes to design and it's taking you 15 minutes to design and it's taking you 15 minutes to design and so we've been talking about carousels so we've been talking about carousels so we've been talking about carousels and reals uh on the show for ages now and reals uh on the show for ages now and reals uh on the show for ages now creating those types of posts from from creating those types of posts from from creating those types of posts from from a Content that's already been created a Content that's already been created a Content that's already been created for you it's really like it's really not for you it's really like it's really not for you it's really like it's really not a big investment from you TimeWise a big investment from you TimeWise a big investment from you TimeWise listen this question was about me this listen this question was about me this listen this question was about me this is how long it takes me all is how long it takes me all is how long it takes me all right next question also for you where right next question also for you where right next question also for you where should your faith formation or that that

should your faith formation or that that should your faith formation or that that was a little that was a little pointed was a little that was a little pointed was a little that was a little pointed wasn't it where should your faith wasn't it where should your faith wasn't it where should your faith formation or religious education formation or religious education formation or religious education registration be shown we're talking registration be shown we're talking registration be shown we're talking about the website so right away the about the website so right away the about the website so right away the homepage or somewhere else with proper homepage or somewhere else with proper homepage or somewhere else with proper communication to the Right audience my communication to the Right audience my communication to the Right audience my leader my church is pushing for homepage leader my church is pushing for homepage leader my church is pushing for homepage and I just cringe she isn't listening to and I just cringe she isn't listening to and I just cringe she isn't listening to all the reasons not to so I need an all the reasons not to so I need an all the reasons not to so I need an expert to and I told you this one's for expert to and I told you this one's for expert to and I told you this one's for you hey you know you know a thing or two you hey you know you know a thing or two you hey you know you know a thing or two about church websites so we have a a about church websites so we have a a about church websites so we have a a rule the 50% rule this is for any rule the 50% rule this is for any rule the 50% rule this is for any churchwide communication announcements churchwide communication announcements churchwide communication announcements social posts and I would include the social posts and I would include the social posts and I would include the homepage of your Church's website if it homepage of your Church's website if it homepage of your Church's website if it doesn't apply to 50% or more more of the doesn't apply to 50% or more more of the doesn't apply to 50% or more more of the people that are going to see that people that are going to see that people that are going to see that announcement see that homepage see that announcement see that homepage see that announcement see that homepage see that social post it doesn't belong there social post it doesn't belong there social post it doesn't belong there that's interesting I love that we're that's interesting I love that we're that's interesting I love that we're bringing the 50% rule to talking about bringing the 50% rule to talking about bringing the 50% rule to talking about Church website homepages that makes a Church website homepages that makes a Church website homepages that makes a lot of sense here's the great thing lot of sense here's the great thing lot of sense here's the great thing everyone can win in this uh conversation everyone can win in this uh conversation everyone can win in this uh conversation your leader and the cringing questioner your leader and the cringing questioner your leader and the cringing questioner because of this handy little website because of this handy little website because of this handy little website plugin we created for free for every plugin we created for free for every plugin we created for free for every Church works on every website called the Church works on every website called the Church works on every website called the launcher because you can put all of your launcher because you can put all of your launcher because you can put all of your most important actions on the launch and most important actions on the launch and most important actions on the launch and guess what the launcher is on every guess what the launcher is on every guess what the launcher is on every single page so if your senior leader is single page so if your senior leader is single page so if your senior leader is adamant and overrules you on making sure adamant and overrules you on making sure adamant and overrules you on making sure it's on the homepage gladly let's put it it's on the homepage gladly let's put it it's on the homepage gladly let's put it on the launcher I'm going to do you one on the launcher I'm going to do you one on the launcher I'm going to do you one better not on the homepage every page better not on the homepage every page better not on the homepage every page every page yeah and that way you're not every page yeah and that way you're not every page yeah and that way you're not using an entire section dedicated to using an entire section dedicated to using an entire section dedicated to something that is if I'm understanding something that is if I'm understanding something that is if I'm understanding it Faith formation or religious

it Faith formation or religious it Faith formation or religious education so I'm guessing this is some education so I'm guessing this is some education so I'm guessing this is some type of like new Christian Class it type of like new Christian Class it type of like new Christian Class it sounds like it like Alpha you know sounds like it like Alpha you know sounds like it like Alpha you know something like that um growth track yeah something like that um growth track yeah something like that um growth track yeah like and and to the questioner like I like and and to the questioner like I like and and to the questioner like I would agree that probably because your would agree that probably because your would agree that probably because your homepage is the landing spot for most if homepage is the landing spot for most if homepage is the landing spot for most if not all new visitors to your site it's not all new visitors to your site it's not all new visitors to your site it's not appropriate or even reasonable to not appropriate or even reasonable to not appropriate or even reasonable to invite them into growth track if they're invite them into growth track if they're invite them into growth track if they're just visiting your your Church's website just visiting your your Church's website just visiting your your Church's website and have never stepped foot through the and have never stepped foot through the and have never stepped foot through the door but to the to the leader's opinion door but to the to the leader's opinion door but to the to the leader's opinion it is relevant to have that information it is relevant to have that information it is relevant to have that information like readily accessible on the website like readily accessible on the website like readily accessible on the website and and it sounds to me and now this is and and it sounds to me and now this is and and it sounds to me and now this is just for presumption but it sounds to me just for presumption but it sounds to me just for presumption but it sounds to me that they they know how valuable it is that they they know how valuable it is that they they know how valuable it is and so they want to put it in a in a and so they want to put it in a in a and so they want to put it in a in a place of prominence on the website and place of prominence on the website and place of prominence on the website and so that's why the launcher works great so that's why the launcher works great so that's why the launcher works great for this for those listening and and for this for those listening and and for this for those listening and and maybe uh even for those watching like maybe uh even for those watching like maybe uh even for those watching like the launcher the way it works it's a the launcher the way it works it's a the launcher the way it works it's a little widget down in the bottom right little widget down in the bottom right little widget down in the bottom right or leftand corner of your website and it or leftand corner of your website and it or leftand corner of your website and it works on just about any website and you works on just about any website and you works on just about any website and you can have a little logo your church logo can have a little logo your church logo can have a little logo your church logo or you can have it on my church it says or you can have it on my church it says or you can have it on my church it says next steps you can have a little foot next steps you can have a little foot next steps you can have a little foot Emoji to signify next steps and when you Emoji to signify next steps and when you Emoji to signify next steps and when you click on that launcher because it's on click on that launcher because it's on click on that launcher because it's on every page of your Church's website it every page of your Church's website it every page of your Church's website it opens up e either small um like uh opens up e either small um like uh opens up e either small um like uh overlay style or you could set it to overlay style or you could set it to overlay style or you could set it to open full screen which is how I have it open full screen which is how I have it open full screen which is how I have it on my Church website and in there you on my Church website and in there you on my Church website and in there you can have any and every Next Step that can have any and every Next Step that can have any and every Next Step that belongs to your church and so growth belongs to your church and so growth belongs to your church and so growth track Alpha um staff your Church's track Alpha um staff your Church's track Alpha um staff your Church's beliefs all these things that are really beliefs all these things that are really beliefs all these things that are really important to your church and how you important to your church and how you important to your church and how you want people to interact with your want people to interact with your want people to interact with your website but don't deserve to clog up the

website but don't deserve to clog up the website but don't deserve to clog up the homepage making it um you know just uh a homepage making it um you know just uh a homepage making it um you know just uh a mess of of every piece of information mess of of every piece of information mess of of every piece of information that's relevant to every type of person that's relevant to every type of person that's relevant to every type of person that uses the website and so that that's that uses the website and so that that's that uses the website and so that that's the strength of the launcher is that you the strength of the launcher is that you the strength of the launcher is that you can put anything and everything that's can put anything and everything that's can put anything and everything that's important Nest it inside that launcher important Nest it inside that launcher important Nest it inside that launcher so that it's not clogging up the web so that it's not clogging up the web so that it's not clogging up the web browsing experience but it is accessible browsing experience but it is accessible browsing experience but it is accessible just as accessible as anything that just as accessible as anything that just as accessible as anything that would be on the homepage um and that's would be on the homepage um and that's would be on the homepage um and that's how we're using the launcher at my how we're using the launcher at my how we're using the launcher at my church as well now another option church as well now another option church as well now another option because the senior leader might come because the senior leader might come because the senior leader might come back to you and say well you know people back to you and say well you know people back to you and say well you know people are going to come to our website after are going to come to our website after are going to come to our website after like visiting for the first time and like visiting for the first time and like visiting for the first time and they're going to be like oh man I had a they're going to be like oh man I had a they're going to be like oh man I had a great time at church like what's next great time at church like what's next great time at church like what's next for me so one thing that you could do is for me so one thing that you could do is for me so one thing that you could do is you could schedule a banner like a you could schedule a banner like a you could schedule a banner like a recurring banner and the launcher canow recurring banner and the launcher canow recurring banner and the launcher canow this as well where like every Sunday at this as well where like every Sunday at this as well where like every Sunday at noon until like Monday at dinner time or noon until like Monday at dinner time or noon until like Monday at dinner time or Monday Tuesday at midnight Monday at Monday Tuesday at midnight Monday at Monday Tuesday at midnight Monday at midnight you could have a banner that midnight you could have a banner that midnight you could have a banner that says register for our new visitors class says register for our new visitors class says register for our new visitors class it would get prominent display at the it would get prominent display at the it would get prominent display at the top of the page but it would obviously top of the page but it would obviously top of the page but it would obviously be a temporary thing so you're not then be a temporary thing so you're not then be a temporary thing so you're not then taking away from the rest of the site taking away from the rest of the site taking away from the rest of the site people can tell they can Inuit it like people can tell they can Inuit it like people can tell they can Inuit it like this is a a promotional element that is this is a a promotional element that is this is a a promotional element that is timely yeah because the question is timely yeah because the question is timely yeah because the question is going to assuredly come in wait a minute going to assuredly come in wait a minute going to assuredly come in wait a minute if we are going to be promoting anything if we are going to be promoting anything if we are going to be promoting anything related to new visitors connect card new related to new visitors connect card new related to new visitors connect card new visitors class growth track Alpha that's visitors class growth track Alpha that's visitors class growth track Alpha that's never going to pass the 50% Rule and never going to pass the 50% Rule and never going to pass the 50% Rule and this is where I would say well here's this is where I would say well here's this is where I would say well here's where the interpretation of the 50% rule

where the interpretation of the 50% rule where the interpretation of the 50% rule is very important because we also have a is very important because we also have a is very important because we also have a subsequent rule called Sprint and subsequent rule called Sprint and subsequent rule called Sprint and smuggle and the smuggle is where you can smuggle and the smuggle is where you can smuggle and the smuggle is where you can promote pretty much anything you want so promote pretty much anything you want so promote pretty much anything you want so long as it's framed in a way that's long as it's framed in a way that's long as it's framed in a way that's valuable to everyone so the way that if valuable to everyone so the way that if valuable to everyone so the way that if I wanted to do a church announcement I wanted to do a church announcement I wanted to do a church announcement let's say for a new visitors class I let's say for a new visitors class I let's say for a new visitors class I would say tell a story about a person would say tell a story about a person would say tell a story about a person that came to a new visitors class and that came to a new visitors class and that came to a new visitors class and how their faith was built and how they how their faith was built and how they how their faith was built and how they got connected to the church that story got connected to the church that story got connected to the church that story is something that every single person in is something that every single person in is something that every single person in our church needs to hear because that's our church needs to hear because that's our church needs to hear because that's Mission it's me casting vision for Mission it's me casting vision for Mission it's me casting vision for everything that our church is a part of everything that our church is a part of everything that our church is a part of you give to this you come early and you you give to this you come early and you you give to this you come early and you volunteer you attend this was you at one volunteer you attend this was you at one volunteer you attend this was you at one time or another and this is the story of time or another and this is the story of time or another and this is the story of a person getting connected to church a person getting connected to church a person getting connected to church getting connected to Faith becoming an getting connected to Faith becoming an getting connected to Faith becoming an integrated member and then I pivot to integrated member and then I pivot to integrated member and then I pivot to the class now I've passed the 50% rule the class now I've passed the 50% rule the class now I've passed the 50% rule because every single thing that I said because every single thing that I said because every single thing that I said built the mission built faith in the built the mission built faith in the built the mission built faith in the congregation new old young old people congregation new old young old people congregation new old young old people that have been there involved not that have been there involved not that have been there involved not involved and now I get to smuggle in involved and now I get to smuggle in involved and now I get to smuggle in that promotion at the end yeah and then that promotion at the end yeah and then that promotion at the end yeah and then I could have that Banner temporary on I could have that Banner temporary on I could have that Banner temporary on the site so when people go online they the site so when people go online they the site so when people go online they see it there or I'd give them the direct see it there or I'd give them the direct see it there or I'd give them the direct link to the launcher which has a vanity link to the launcher which has a vanity link to the launcher which has a vanity URL cc. lifee ever heard of it that URL cc. lifee ever heard of it that URL cc. lifee ever heard of it that takes you to the launcher and now the takes you to the launcher and now the takes you to the launcher and now the first featured action that I have set up first featured action that I have set up first featured action that I have set up is the next steps class and I only have is the next steps class and I only have is the next steps class and I only have that as the featured action for uh today that as the featured action for uh today that as the featured action for uh today and tomorrow I'm going to move it on and tomorrow I'm going to move it on and tomorrow I'm going to move it on Tuesday but I know that this Tuesday but I know that this Tuesday but I know that this announcement is going to drive traction announcement is going to drive traction announcement is going to drive traction to that URL and they're going to look

to that URL and they're going to look to that URL and they're going to look for it it's the featured action it's the for it it's the featured action it's the for it it's the featured action it's the most prominent man what what you're most prominent man what what you're most prominent man what what you're describing is is a real effective way to describing is is a real effective way to describing is is a real effective way to use your Church's website as an active use your Church's website as an active use your Church's website as an active tool in tool in tool in Ministry um as opposed to just using it Ministry um as opposed to just using it Ministry um as opposed to just using it as a static yellow page right but like as a static yellow page right but like as a static yellow page right but like our church websites especially now it's our church websites especially now it's our church websites especially now it's it's the year of Our Lord 2024 our it's the year of Our Lord 2024 our it's the year of Our Lord 2024 our websites especially ones powered by websites especially ones powered by websites especially ones powered by nucleus and the launcher are so capable nucleus and the launcher are so capable nucleus and the launcher are so capable of facilitating every next step of your of facilitating every next step of your of facilitating every next step of your church and so it's a bit of a paradigm church and so it's a bit of a paradigm church and so it's a bit of a paradigm shift for a lot of folks and I I know shift for a lot of folks and I I know shift for a lot of folks and I I know this from speaking with pastors and this from speaking with pastors and this from speaking with pastors and churches who who are moving from one churches who who are moving from one churches who who are moving from one website to another or just changing website to another or just changing website to another or just changing philosophy this is how we've been using philosophy this is how we've been using philosophy this is how we've been using our website but we're really compelled our website but we're really compelled our website but we're really compelled by this idea um this is what it looks by this idea um this is what it looks by this idea um this is what it looks like to use your Church's website as an like to use your Church's website as an like to use your Church's website as an active tool in Ministry to to marry it active tool in Ministry to to marry it active tool in Ministry to to marry it to what you're doing in service on to what you're doing in service on to what you're doing in service on Sunday and provide a a really um like Sunday and provide a a really um like Sunday and provide a a really um like low barrier or uh lowcost um entry way low barrier or uh lowcost um entry way low barrier or uh lowcost um entry way to take a really important next step to to take a really important next step to to take a really important next step to sign up for growth track to sign up for sign up for growth track to sign up for sign up for growth track to sign up for alpha alpha this is uh yeah I mean like alpha alpha this is uh yeah I mean like alpha alpha this is uh yeah I mean like this is this is a paradigm shift for a this is this is a paradigm shift for a this is this is a paradigm shift for a lot of folks but this is what believe lot of folks but this is what believe lot of folks but this is what believe about church websites is that they about church websites is that they about church websites is that they should be and can be active Tools in should be and can be active Tools in should be and can be active Tools in Ministry and not just static Yellow Ministry and not just static Yellow Ministry and not just static Yellow Pages anymore indeed moving on hybra I'm Pages anymore indeed moving on hybra I'm Pages anymore indeed moving on hybra I'm the worship and creative arts pastor at the worship and creative arts pastor at the worship and creative arts pastor at a church in Georgia this is Georgia the a church in Georgia this is Georgia the a church in Georgia this is Georgia the state not the country the church is state not the country the church is state not the country the church is going through a bit of a refresh in our going through a bit of a refresh in our going through a bit of a refresh in our visual identity and communication visual identity and communication visual identity and communication procedures to try to meet the demands of procedures to try to meet the demands of procedures to try to meet the demands of a desire to reach our current a desire to reach our current a desire to reach our current congregation and begin interacting with congregation and begin interacting with congregation and begin interacting with our local community more effectively our local community more effectively our local community more effectively your tips and tutorials have been your tips and tutorials have been your tips and tutorials have been incredibly helpful in thinking through

incredibly helpful in thinking through incredibly helpful in thinking through this process but I have a few questions this process but I have a few questions this process but I have a few questions that I haven't been able to find that I haven't been able to find that I haven't been able to find resources for I was hoping you could resources for I was hoping you could resources for I was hoping you could Point me towards something whether it's Point me towards something whether it's Point me towards something whether it's a service or an expert who could help me a service or an expert who could help me a service or an expert who could help me out here a sample of some questions I out here a sample of some questions I out here a sample of some questions I have are how do you maintain a singular have are how do you maintain a singular have are how do you maintain a singular visual identity across all events series visual identity across all events series visual identity across all events series and initiatives for the church should and initiatives for the church should and initiatives for the church should events have a template and a time that events have a template and a time that events have a template and a time that they should be designed based on the they should be designed based on the they should be designed based on the time of the event itself should the time of the event itself should the time of the event itself should the Departments of a church like worship or Departments of a church like worship or Departments of a church like worship or students or missions be dealt with like students or missions be dealt with like students or missions be dealt with like individual brands or perhaps closely individual brands or perhaps closely individual brands or perhaps closely linked visual uh closely linked visual linked visual uh closely linked visual linked visual uh closely linked visual children or all is the same same unit children or all is the same same unit children or all is the same same unit please help so the broad rule of thumb please help so the broad rule of thumb please help so the broad rule of thumb here is that you as a church want a here is that you as a church want a here is that you as a church want a branded house and not a house of Brands branded house and not a house of Brands branded house and not a house of Brands Alex hit on this already when he talked Alex hit on this already when he talked Alex hit on this already when he talked about 330 kids 330 youth 330 groups about 330 kids 330 youth 330 groups about 330 kids 330 youth 330 groups that's an example of a branded house that's an example of a branded house that's an example of a branded house where every Ministry is part of the where every Ministry is part of the where every Ministry is part of the family the house overall instead of family the house overall instead of family the house overall instead of naming them you know uh Community groups naming them you know uh Community groups naming them you know uh Community groups and and and life kids and impact Youth and and each life kids and impact Youth and and each life kids and impact Youth and and each one has its own logo and its own type one has its own logo and its own type one has its own logo and its own type and its own colors and now you have this and its own colors and now you have this and its own colors and now you have this house of Brands the analogy that we'll house of Brands the analogy that we'll house of Brands the analogy that we'll always point to is look at some of the always point to is look at some of the always point to is look at some of the most powerful brands in the world so most powerful brands in the world so most powerful brands in the world so look at Apple they have the uh iPhone look at Apple they have the uh iPhone look at Apple they have the uh iPhone and the iMac and the iPad and then when and the iMac and the iPad and then when and the iMac and the iPad and then when they stopped the eye they moved to the they stopped the eye they moved to the they stopped the eye they moved to the Apple blank the Apple this the Apple

Apple blank the Apple this the Apple Apple blank the Apple this the Apple that and look at Coke they got Coke Zero that and look at Coke they got Coke Zero that and look at Coke they got Coke Zero and Diet Coke and Cherry Coke and Coke and Diet Coke and Cherry Coke and Coke and Diet Coke and Cherry Coke and Coke spicy have you seen this I have not I spicy have you seen this I have not I spicy have you seen this I have not I saw this in the grocery store I don't saw this in the grocery store I don't saw this in the grocery store I don't know I don't want to try it if you've know I don't want to try it if you've know I don't want to try it if you've tried it let us know Coke so everything tried it let us know Coke so everything tried it let us know Coke so everything is under that layer now you might also is under that layer now you might also is under that layer now you might also say yeah but they also have Sprite right say yeah but they also have Sprite right say yeah but they also have Sprite right but this is a conglomerate of Brands so but this is a conglomerate of Brands so but this is a conglomerate of Brands so that's like a different Church Al that's like a different Church Al that's like a different Church Al together right but everything is Coke together right but everything is Coke together right but everything is Coke this coke this coke that Apple this this coke this coke that Apple this this coke this coke that Apple this apple this apple that or before that I I apple this apple that or before that I I apple this apple that or before that I I I I that's the Branded house that you I I that's the Branded house that you I I that's the Branded house that you want not the house of Brands follow that want not the house of Brands follow that want not the house of Brands follow that principle and everything else will start principle and everything else will start principle and everything else will start to neatly fall into place right last to neatly fall into place right last to neatly fall into place right last question on this episode what if question on this episode what if question on this episode what if anything do you recommend including in anything do you recommend including in anything do you recommend including in regard to church doctrinal and belief regard to church doctrinal and belief regard to church doctrinal and belief statements do these belong on a website statements do these belong on a website statements do these belong on a website for context we are a midsize Church in for context we are a midsize Church in for context we are a midsize Church in the Southeastern part of the us we often the Southeastern part of the us we often the Southeastern part of the us we often get questions about our doctrinal get questions about our doctrinal get questions about our doctrinal beliefs and we do want to provide an beliefs and we do want to provide an beliefs and we do want to provide an easy access space and level of easy access space and level of easy access space and level of transparency however our hardest to be transparency however our hardest to be transparency however our hardest to be in relationship with people following in relationship with people following in relationship with people following Jesus together even when we disagree on Jesus together even when we disagree on Jesus together even when we disagree on doctrinal position so it feels sometimes doctrinal position so it feels sometimes doctrinal position so it feels sometimes that like having statements on our that like having statements on our that like having statements on our website comes across more as standing on website comes across more as standing on website comes across more as standing on issues than walking with people I love issues than walking with people I love issues than walking with people I love the I love the way they're talking about the I love the way they're talking about the I love the way they're talking about this already um and we don't want these this already um and we don't want these this already um and we don't want these to be a barrier to anyone so what are to be a barrier to anyone so what are to be a barrier to anyone so what are your thoughts on if doctrinal position your thoughts on if doctrinal position your thoughts on if doctrinal position should be prioritized on a website and should be prioritized on a website and should be prioritized on a website and if so how best to approach this staff if so how best to approach this staff if so how best to approach this staff and beliefs Pages some of the most and beliefs Pages some of the most and beliefs Pages some of the most trafficked pages on Church websites and trafficked pages on Church websites and trafficked pages on Church websites and the reason is people want to know the the reason is people want to know the the reason is people want to know the people that they're getting into Faith people that they're getting into Faith people that they're getting into Faith with that's right with that's right with that's right so I'm going to share this intimate

so I'm going to share this intimate so I'm going to share this intimate Journey of Faith with an organization Journey of Faith with an organization Journey of Faith with an organization that's led by real people that have real that's led by real people that have real that's led by real people that have real beliefs are they congruent with my beliefs are they congruent with my beliefs are they congruent with my beliefs and who are these people do they beliefs and who are these people do they beliefs and who are these people do they look like me do they act like me do they look like me do they act like me do they look like me do they act like me do they sound like me do they have the same sound like me do they have the same sound like me do they have the same interests as me it's kind of just Human interests as me it's kind of just Human interests as me it's kind of just Human Relationships 101 and I can certainly Relationships 101 and I can certainly Relationships 101 and I can certainly empathize with this very well-worded empathize with this very well-worded empathize with this very well-worded question that says if we are public question that says if we are public question that says if we are public about our Bel beliefs on issues that about our Bel beliefs on issues that about our Bel beliefs on issues that tend to be tend to be tend to be polarizing our concern is that that gets polarizing our concern is that that gets polarizing our concern is that that gets interpreted as us stamping that belief interpreted as us stamping that belief interpreted as us stamping that belief and elevating it above people yeah but and elevating it above people yeah but and elevating it above people yeah but people would always come before that people would always come before that people would always come before that belief right so if we put those beliefs belief right so if we put those beliefs belief right so if we put those beliefs on the page aren't we then misaligning on the page aren't we then misaligning on the page aren't we then misaligning our website with the fabric of our our website with the fabric of our our website with the fabric of our church right the other side of that church right the other side of that church right the other side of that is people want Clarity mhm and I have is people want Clarity mhm and I have is people want Clarity mhm and I have heard so many stories of people that heard so many stories of people that heard so many stories of people that have gone to churches yeah and they've have gone to churches yeah and they've have gone to churches yeah and they've been there for a little been there for a little been there for a little while months sometimes years and then while months sometimes years and then while months sometimes years and then they were ready to take a next step and they were ready to take a next step and they were ready to take a next step and they were blocked yeah they feel like they were blocked yeah they feel like they were blocked yeah they feel like the rug gets pulled out from underneath the rug gets pulled out from underneath the rug gets pulled out from underneath them because they didn't know that they them because they didn't know that they them because they didn't know that they couldn't participate in a or C or they couldn't participate in a or C or they couldn't participate in a or C or they didn't know that this that and the other didn't know that this that and the other didn't know that this that and the other because it wasn't clear up in the I mean because it wasn't clear up in the I mean because it wasn't clear up in the I mean there's a website that there's a website there's a website that there's a website there's a website that there's a website that exists online for this reason that exists online for this reason that exists online for this reason called Church Clarity that provides called Church Clarity that provides called Church Clarity that provides information to folks who are looking for information to folks who are looking for information to folks who are looking for churches to know like is this church churches to know like is this church churches to know like is this church clear about this doctrinal discussion or

clear about this doctrinal discussion or clear about this doctrinal discussion or not and if they're not then is this a not and if they're not then is this a not and if they're not then is this a safe place for you to go and on these safe place for you to go and on these safe place for you to go and on these polarizing topics the way that I've polarizing topics the way that I've polarizing topics the way that I've always heard it described is it's okay always heard it described is it's okay always heard it described is it's okay if you disagree it's okay if this church if you disagree it's okay if this church if you disagree it's okay if this church isn't a like place where I can belong isn't a like place where I can belong isn't a like place where I can belong please just tell me ahead of that's please just tell me ahead of that's please just tell me ahead of that's right and I I just you know especially right and I I just you know especially right and I I just you know especially on like the on like the on like the LGBT in that conversation in that vein I LGBT in that conversation in that vein I LGBT in that conversation in that vein I don't think it's realistic as a church don't think it's realistic as a church don't think it's realistic as a church who would not affirm that to believe who would not affirm that to believe who would not affirm that to believe they can like change People based on they can like change People based on they can like change People based on what they believe right like if you if what they believe right like if you if what they believe right like if you if you are a practicing Christian who says you are a practicing Christian who says you are a practicing Christian who says I am gay or I am within the LGBT I am gay or I am within the LGBT I am gay or I am within the LGBT uh I want to use the word rainbow but uh I want to use the word rainbow but uh I want to use the word rainbow but that's too on the nose um Spectrum that's too on the nose um Spectrum that's too on the nose um Spectrum that's the one if you're there you that's the one if you're there you that's the one if you're there you probably aren't wanting to go to a probably aren't wanting to go to a probably aren't wanting to go to a church to be convinced otherwise right church to be convinced otherwise right church to be convinced otherwise right and so like if you start the and so like if you start the and so like if you start the relationship with like not being clear relationship with like not being clear relationship with like not being clear then it can just cause way more then it can just cause way more then it can just cause way more heartbreak down the road yeah so I would heartbreak down the road yeah so I would heartbreak down the road yeah so I would say in this case you want to air on not say in this case you want to air on not say in this case you want to air on not being being being ambiguous and you want to have that ambiguous and you want to have that ambiguous and you want to have that level of clarity if that's congruent level of clarity if that's congruent level of clarity if that's congruent with how you function as a community with how you function as a community with how you function as a community correct right and congruency again is correct right and congruency again is correct right and congruency again is that principle exactly exactly if you're that principle exactly exactly if you're that principle exactly exactly if you're not ready to go there because you're not ready to go there because you're not ready to go there because you're like no then it kind of sounds like like no then it kind of sounds like like no then it kind of sounds like we're like you know we're gay bashing or we're like you know we're gay bashing or we're like you know we're gay bashing or whatever it might be and this this issue whatever it might be and this this issue whatever it might be and this this issue can or this approach can apply to things can or this approach can apply to things can or this approach can apply to things Beyond this we're just using that as the

Beyond this we're just using that as the Beyond this we're just using that as the example um another option would be example um another option would be example um another option would be having a really open um invite to be having a really open um invite to be having a really open um invite to be messaged M so let's say you don't messaged M so let's say you don't messaged M so let's say you don't include that in your doctrinal include that in your doctrinal include that in your doctrinal statements right because you're like I statements right because you're like I statements right because you're like I don't know we talk about like the don't know we talk about like the don't know we talk about like the authority of scripture we talked about authority of scripture we talked about authority of scripture we talked about like eternal life we talked about you like eternal life we talked about you like eternal life we talked about you know it's not in the Ning Creed either know it's not in the Ning Creed either know it's not in the Ning Creed either we just like basically profess the Ning we just like basically profess the Ning we just like basically profess the Ning Creed on our beliefs page page and we Creed on our beliefs page page and we Creed on our beliefs page page and we don't include that cuz it wasn't don't include that cuz it wasn't don't include that cuz it wasn't included in the I and Creed either you included in the I and Creed either you included in the I and Creed either you might then want to have like a banner or might then want to have like a banner or might then want to have like a banner or a big like link that says curious about a big like link that says curious about a big like link that says curious about any of our beliefs send us an email we'd any of our beliefs send us an email we'd any of our beliefs send us an email we'd love to get back to you with a real you love to get back to you with a real you love to get back to you with a real you know with a real Pastor yeah and as know with a real Pastor yeah and as know with a real Pastor yeah and as we're talking this out that's literally we're talking this out that's literally we're talking this out that's literally something I'm going to add to our something I'm going to add to our something I'm going to add to our beliefs page because uh our our um our beliefs page because uh our our um our beliefs page because uh our our um our church is one of those churches that church is one of those churches that church is one of those churches that just post the Apostles Creed and the just post the Apostles Creed and the just post the Apostles Creed and the ncing Creed as our as our beliefs what a ncing Creed as our as our beliefs what a ncing Creed as our as our beliefs what a cop out um actually I do have I do have cop out um actually I do have I do have cop out um actually I do have I do have a button here that says do you have a a button here that says do you have a a button here that says do you have a question about what we believe at life question about what we believe at life question about what we believe at life abundant get in with one of our pastors abundant get in with one of our pastors abundant get in with one of our pastors by clicking the button below ask us by clicking the button below ask us by clicking the button below ask us anything but I am as we're talking this anything but I am as we're talking this anything but I am as we're talking this out I'm I'm going to rephrase that after out I'm I'm going to rephrase that after out I'm I'm going to rephrase that after this uh episode I'm going to I'm going this uh episode I'm going to I'm going this uh episode I'm going to I'm going to go back and say like see something to go back and say like see something to go back and say like see something here you have a question about ask us here you have a question about ask us here you have a question about ask us now or are you looking for something now or are you looking for something now or are you looking for something that you don't see here you can ask us that you don't see here you can ask us that you don't see here you can ask us here uh because because this is true here uh because because this is true here uh because because this is true like this is not a copout we I I say I I like this is not a copout we I I say I I like this is not a copout we I I say I I say at the top of this page like we're a say at the top of this page like we're a say at the top of this page like we're a credle community this is true of our credle community this is true of our credle community this is true of our community we these are the majors for us community we these are the majors for us community we these are the majors for us and they're they're affirmed here in and they're they're affirmed here in and they're they're affirmed here in these Creeds but beond that what is also these Creeds but beond that what is also these Creeds but beond that what is also true is that there are a lot of minors true is that there are a lot of minors true is that there are a lot of minors that are worth talking about but similar that are worth talking about but similar that are worth talking about but similar to the question we our community is

to the question we our community is to the question we our community is intent on walking that out intent on walking that out intent on walking that out interpersonally and not taking stands on interpersonally and not taking stands on interpersonally and not taking stands on things that are minors that we believe things that are minors that we believe things that are minors that we believe we actually can disagree on so this is we actually can disagree on so this is we actually can disagree on so this is not a cop out for us this is true but not a cop out for us this is true but not a cop out for us this is true but like you said having having a really like you said having having a really like you said having having a really clear and open invitation to clear and open invitation to clear and open invitation to conversation with a visitor before they conversation with a visitor before they conversation with a visitor before they ever come to visit you if you're going ever come to visit you if you're going ever come to visit you if you're going to take this route um is imperative to to take this route um is imperative to to take this route um is imperative to make sure that people like make sure that people like make sure that people like a are not just wasting their time coming a are not just wasting their time coming a are not just wasting their time coming to visit your church if they're not to visit your church if they're not to visit your church if they're not going to fit in going to fit in going to fit in doctrinally um or or be yeah just just doctrinally um or or be yeah just just doctrinally um or or be yeah just just want to feel safe in their exploration want to feel safe in their exploration want to feel safe in their exploration of Faith whether they're moving to to of Faith whether they're moving to to of Faith whether they're moving to to your location for the first time or they your location for the first time or they your location for the first time or they just left a faith community uh under just left a faith community uh under just left a faith community uh under whatever circumstances are looking for whatever circumstances are looking for whatever circumstances are looking for somewhere else to belong um the the somewhere else to belong um the the somewhere else to belong um the the staff page and the belief page as people staff page and the belief page as people staff page and the belief page as people who work in church people who belonged who work in church people who belonged who work in church people who belonged to a church their entire life people who to a church their entire life people who to a church their entire life people who build these websites sometimes get build these websites sometimes get build these websites sometimes get overlooked um but when we look at stats overlooked um but when we look at stats overlooked um but when we look at stats of most trafficked Church uh pages on of most trafficked Church uh pages on of most trafficked Church uh pages on Church websites those two and for all Church websites those two and for all Church websites those two and for all the reasons you explained those those the reasons you explained those those the reasons you explained those those two are are near the top every time two are are near the top every time two are are near the top every time staff and beliefs because the people who staff and beliefs because the people who staff and beliefs because the people who are interacting with church websites are interacting with church websites are interacting with church websites predominantly for the first time are predominantly for the first time are predominantly for the first time are visitors and this is their first visitors and this is their first visitors and this is their first question what does this community question what does this community question what does this community believe and who's leading this community believe and who's leading this community believe and who's leading this community and those are those are not just valid and those are those are not just valid and those are those are not just valid those are like those are very reasonable those are like those are very reasonable those are like those are very reasonable questions to be asking of a church questions to be asking of a church questions to be asking of a church through their website for the first time through their website for the first time through their website for the first time and the way you're describing it and the and the way you're describing it and the and the way you're describing it and the way the question describes it is I think way the question describes it is I think way the question describes it is I think it's not naive to believe that there is it's not naive to believe that there is it's not naive to believe that there is like these in between Solutions you know like these in between Solutions you know like these in between Solutions you know I've spoken to um people that are gay

I've spoken to um people that are gay I've spoken to um people that are gay and follow Jesus and they're like look I and follow Jesus and they're like look I and follow Jesus and they're like look I it's not that I expect every single it's not that I expect every single it's not that I expect every single person in this church to be affirming or person in this church to be affirming or person in this church to be affirming or even like you know the the leaders to be even like you know the the leaders to be even like you know the the leaders to be affirming necessarily but it would be affirming necessarily but it would be affirming necessarily but it would be good to know am I allowed to worship good to know am I allowed to worship good to know am I allowed to worship here and people here and people here and people know it would be good to know am I know it would be good to know am I know it would be good to know am I allowed to serve here allowed to serve here allowed to serve here and if they could tell me yes to one no and if they could tell me yes to one no and if they could tell me yes to one no to two or no to one no to two yes to one to two or no to one no to two yes to one to two or no to one no to two yes to one yes to two it's like okay great I'm not yes to two it's like okay great I'm not yes to two it's like okay great I'm not asking every single person like you know asking every single person like you know asking every single person like you know roll out the red carpet per se uh but roll out the red carpet per se uh but roll out the red carpet per se uh but can I fit here at all and are there can I fit here at all and are there can I fit here at all and are there limits to my involvement and how I might limits to my involvement and how I might limits to my involvement and how I might fit m i mean for someone like like we fit m i mean for someone like like we fit m i mean for someone like like we just came back from South Carolina and just came back from South Carolina and just came back from South Carolina and so when I'm in South Carolina I make an so when I'm in South Carolina I make an so when I'm in South Carolina I make an effort to like go Worship in a church effort to like go Worship in a church effort to like go Worship in a church because I work in church and Servant because I work in church and Servant because I work in church and Servant Church and it is that is really the only Church and it is that is really the only Church and it is that is really the only time I have to like just sit and worship time I have to like just sit and worship time I have to like just sit and worship and so for someone like me who a pastor and so for someone like me who a pastor and so for someone like me who a pastor and who's like educated in in theology and who's like educated in in theology and who's like educated in in theology like just based off the denominations like just based off the denominations like just based off the denominations that a church identifies with like it's that a church identifies with like it's that a church identifies with like it's pretty clear to me what they affirm and pretty clear to me what they affirm and pretty clear to me what they affirm and what they do not with the exception of what they do not with the exception of what they do not with the exception of the non-denominational churches who have the non-denominational churches who have the non-denominational churches who have some like of which I'm a pastor of one some like of which I'm a pastor of one some like of which I'm a pastor of one of them so they have some leniency in of them so they have some leniency in of them so they have some leniency in like what they can affirm and what they like what they can affirm and what they like what they can affirm and what they cannot affirm and so even for me it's cannot affirm and so even for me it's cannot affirm and so even for me it's when I'm exploring non-denominational when I'm exploring non-denominational when I'm exploring non-denominational churches online I'm always going to churches online I'm always going to churches online I'm always going to those belief sections to there are a few those belief sections to there are a few those belief sections to there are a few doctrinal things that like would attract doctrinal things that like would attract doctrinal things that like would attract me to a church and a few that would me to a church and a few that would me to a church and a few that would detract me from worshiping in a church detract me from worshiping in a church detract me from worshiping in a church especially with my kids and so even even especially with my kids and so even even especially with my kids and so even even in from my perspective like not not in from my perspective like not not in from my perspective like not not being like uh to the example that you

being like uh to the example that you being like uh to the example that you brought up which is probably the most brought up which is probably the most brought up which is probably the most preeminent like folks who belong to the preeminent like folks who belong to the preeminent like folks who belong to the Christian queer Community but someone Christian queer Community but someone Christian queer Community but someone like me who's just like looking for one like me who's just like looking for one like me who's just like looking for one or two certain things it's actually or two certain things it's actually or two certain things it's actually really nice in some cases to see like really nice in some cases to see like really nice in some cases to see like for them to spell it out plainly on the for them to spell it out plainly on the for them to spell it out plainly on the beliefs page like oh we believe this beliefs page like oh we believe this beliefs page like oh we believe this about this I'm like okay that gives me about this I'm like okay that gives me about this I'm like okay that gives me information when I'm in South Carolina information when I'm in South Carolina information when I'm in South Carolina for one Sunday what church I'm going to for one Sunday what church I'm going to for one Sunday what church I'm going to visit um so yeah there is there is Merit visit um so yeah there is there is Merit visit um so yeah there is there is Merit in in both instances to really spelling in in both instances to really spelling in in both instances to really spelling it out and saying like hey yeah this is it out and saying like hey yeah this is it out and saying like hey yeah this is us this is our community we're not us this is our community we're not us this is our community we're not ashamed about what we believe or what we ashamed about what we believe or what we ashamed about what we believe or what we don't believe and this is how we're don't believe and this is how we're don't believe and this is how we're going to present it on the website um going to present it on the website um going to present it on the website um and then there's also of course because and then there's also of course because and then there's also of course because I built this website there's there's I built this website there's there's I built this website there's there's there's Merit to doing it this way which there's Merit to doing it this way which there's Merit to doing it this way which is like yep these are ancient Creeds we is like yep these are ancient Creeds we is like yep these are ancient Creeds we can agree on these and anything beyond can agree on these and anything beyond can agree on these and anything beyond that we're working out in community if that we're working out in community if that we're working out in community if you have a question you want us to you have a question you want us to you have a question you want us to answer in a future episode of the answer in a future episode of the answer in a future episode of the mailbag Bro Church tools you can leave mailbag Bro Church tools you can leave mailbag Bro Church tools you can leave it in the comments Below on this video it in the comments Below on this video it in the comments Below on this video or you can also send us an email or you can also send us an email or you can also send us an email directly hello prochurchtools dcom and directly hello prochurchtools dcom and directly hello prochurchtools dcom and thanks as always for your time attention thanks as always for your time attention thanks as always for your time attention and Trust we will talk to you if we're and Trust we will talk to you if we're and Trust we will talk to you if we're not canceled bye next week you have a not canceled bye next week you have a not canceled bye next week you have a feeling about olive oil uh the freaking feeling about olive oil uh the freaking feeling about olive oil uh the freaking olive oil coffee that's a crime yeah you olive oil coffee that's a crime yeah you olive oil coffee that's a crime yeah you agree totally and not what are they agree totally and not what are they agree totally and not what are they doing not good bad drinking olive oil doing not good bad drinking olive oil doing not good bad drinking olive oil yeah okay we're on the same page there