The Worst Church Social Media Trends

Today on the show, we've got a list of Today on the show, we've got a list of 15 things that everyone thinks your 15 things that everyone thinks your 15 things that everyone thinks your church needs on social media. The truth church needs on social media. The truth church needs on social media. The truth is, a bunch of them don't matter at all. is, a bunch of them don't matter at all. is, a bunch of them don't matter at all. So, we'll be putting each of these items So, we'll be putting each of these items So, we'll be putting each of these items into categories: necessary, nice to into categories: necessary, nice to into categories: necessary, nice to have, or nonsense. And by the end of have, or nonsense. And by the end of have, or nonsense. And by the end of today's episode, your church will know today's episode, your church will know today's episode, your church will know exactly what matters on social and exactly what matters on social and exactly what matters on social and what's there just to waste your time. what's there just to waste your time. what's there just to waste your time. Let's dive in. Let's dive in. Let's dive in. Well, hey there and welcome to the Well, hey there and welcome to the Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as always by my co-host. We call him always by my co-host. We call him always by my co-host. We call him Reverend Randomizer. Back again, it's Reverend Randomizer. Back again, it's Reverend Randomizer. Back again, it's Alexander Mills. Hello. Hello. Alex, Alexander Mills. Hello. Hello. Alex, Alexander Mills. Hello. Hello. Alex, kick off the format for today's episode. kick off the format for today's episode. kick off the format for today's episode. We've done this format of episode uh We've done this format of episode uh We've done this format of episode uh before. We did it last year, the worst before. We did it last year, the worst before. We did it last year, the worst church website design trends as July of church website design trends as July of church website design trends as July of last year. Basically, we take a handful last year. Basically, we take a handful last year. Basically, we take a handful of trends. Today, 15 trends. I'm going of trends. Today, 15 trends. I'm going of trends. Today, 15 trends. I'm going to, as my name is, put them in a to, as my name is, put them in a to, as my name is, put them in a randomizer. And then we're going to kind randomizer. And then we're going to kind randomizer. And then we're going to kind of categorize them by either nonsense, of categorize them by either nonsense, of categorize them by either nonsense, nice to have, or necessary. But it nice to have, or necessary. But it nice to have, or necessary. But it should be said that there may be some should be said that there may be some should be said that there may be some nuance, if you will, in there. So, we'll nuance, if you will, in there. So, we'll nuance, if you will, in there. So, we'll try we'll try to because we could assign try we'll try to because we could assign try we'll try to because we could assign all 15. There is some nuance uh involved all 15. There is some nuance uh involved all 15. There is some nuance uh involved in all 15. We'll try to stay away from in all 15. We'll try to stay away from in all 15. We'll try to stay away from that. We'll try and keep them in the that. We'll try and keep them in the that. We'll try and keep them in the nonsense, nice to have, or necessary.

nonsense, nice to have, or necessary. nonsense, nice to have, or necessary. But just a little disclaimer, there's a But just a little disclaimer, there's a But just a little disclaimer, there's a little bit of nuance uh um to some of little bit of nuance uh um to some of little bit of nuance uh um to some of these. So, uh, without further ado, I'm these. So, uh, without further ado, I'm these. So, uh, without further ado, I'm going to head over to what is the going to head over to what is the going to head over to what is the website? Uh, random.org. And I'm going website? Uh, random.org. And I'm going website? Uh, random.org. And I'm going to random.org. Yes. Wow. Lists. And to random.org. Yes. Wow. Lists. And to random.org. Yes. Wow. Lists. And still good for random.org. And I'm going still good for random.org. And I'm going still good for random.org. And I'm going to take this list of 15, you know, to take this list of 15, you know, to take this list of 15, you know, church uh, social media trends. And I'm church uh, social media trends. And I'm church uh, social media trends. And I'm going to randomize them. I saw it. It's going to randomize them. I saw it. It's going to randomize them. I saw it. It's happening live and it they've been happening live and it they've been happening live and it they've been randomized. So, you do not know what's randomized. So, you do not know what's randomized. So, you do not know what's coming for you. I'm going to cue them coming for you. I'm going to cue them coming for you. I'm going to cue them up. You're going to hit me with are up. You're going to hit me with are up. You're going to hit me with are these nonsense nice to have or is this a these nonsense nice to have or is this a these nonsense nice to have or is this a necessary design uh, social media trend? necessary design uh, social media trend? necessary design uh, social media trend? So, first and foremost, sprint So, first and foremost, sprint So, first and foremost, sprint promotions. Ooh, sprint promotions. promotions. Ooh, sprint promotions. promotions. Ooh, sprint promotions. Okay, so two uh two type of S Okay, so two uh two type of S Okay, so two uh two type of S promotions. Both are in the randomizer. promotions. Both are in the randomizer. promotions. Both are in the randomizer. I don't know when the next one's coming. I don't know when the next one's coming. I don't know when the next one's coming. You don't know when the next one's You don't know when the next one's You don't know when the next one's coming. The first is called a sprint coming. The first is called a sprint coming. The first is called a sprint promotion. And this is really timely promotion. And this is really timely promotion. And this is really timely because on the heels of Easter, that because on the heels of Easter, that because on the heels of Easter, that would have been the perfect moment for a would have been the perfect moment for a would have been the perfect moment for a sprint promotion to take place. sprint promotion to take place. sprint promotion to take place. Parameters for a sprint promotion. You Parameters for a sprint promotion. You Parameters for a sprint promotion. You can disregard every single rule that can disregard every single rule that can disregard every single rule that you've ever heard me say about social you've ever heard me say about social you've ever heard me say about social media. Like, hey, the one in five rule, media. Like, hey, the one in five rule, media. Like, hey, the one in five rule, no more than one out of every five posts no more than one out of every five posts no more than one out of every five posts should be promotional in nature. Don't should be promotional in nature. Don't should be promotional in nature. Don't worry about that. So long as much like a worry about that. So long as much like a worry about that. So long as much like a sprint, it's for a limited time. If I sprint, it's for a limited time. If I sprint, it's for a limited time. If I ask you to run all out, that will be ask you to run all out, that will be ask you to run all out, that will be only possible for you, depending on your only possible for you, depending on your only possible for you, depending on your age, you know, between 30 seconds to 5 age, you know, between 30 seconds to 5 age, you know, between 30 seconds to 5 seconds, I don't know, it is temporary.

seconds, I don't know, it is temporary. seconds, I don't know, it is temporary. Sprint promotions allow you to heavily Sprint promotions allow you to heavily Sprint promotions allow you to heavily heavily promote something that's going heavily promote something that's going heavily promote something that's going on in your church across all channels, on in your church across all channels, on in your church across all channels, but they have to be done once, twice, but they have to be done once, twice, but they have to be done once, twice, three times a year max. And you have to three times a year max. And you have to three times a year max. And you have to give ample time between each sprint give ample time between each sprint give ample time between each sprint promotion for your audience to basically promotion for your audience to basically promotion for your audience to basically recover. Exactly. Exactly. Because it's recover. Exactly. Exactly. Because it's recover. Exactly. Exactly. Because it's always attention, right? There are always attention, right? There are always attention, right? There are things that our church wants to talk things that our church wants to talk things that our church wants to talk about, wants to promote, wants people to about, wants to promote, wants people to about, wants to promote, wants people to get involved in, wants people to be get involved in, wants people to be get involved in, wants people to be aware of. But that's not why people go aware of. But that's not why people go aware of. But that's not why people go on social media. Yeah. So, if we hold on social media. Yeah. So, if we hold on social media. Yeah. So, if we hold those two things in our hands, one, we those two things in our hands, one, we those two things in our hands, one, we have an objective for social. Two, users have an objective for social. Two, users have an objective for social. Two, users have an objective for social and they have an objective for social and they have an objective for social and they are oil and water. They don't mix. How are oil and water. They don't mix. How are oil and water. They don't mix. How do we thread that needle? The other type do we thread that needle? The other type do we thread that needle? The other type of promotion we'll get to is what you of promotion we'll get to is what you of promotion we'll get to is what you would use outside of the sprint would use outside of the sprint would use outside of the sprint promotion uh realm of time. So when promotion uh realm of time. So when promotion uh realm of time. So when would you use a sprint promotion? would you use a sprint promotion? would you use a sprint promotion? Obviously cornerstone events like Obviously cornerstone events like Obviously cornerstone events like Easter, like uh Christmas, a bridge Easter, like uh Christmas, a bridge Easter, like uh Christmas, a bridge event perhaps. So those are the events event perhaps. So those are the events event perhaps. So those are the events like, you know, trunk or treat, the like, you know, trunk or treat, the like, you know, trunk or treat, the types of big community events. I think types of big community events. I think types of big community events. I think they're also there's three right there.

they're also there's three right there. they're also there's three right there. And you said you you said, you know, And you said you you said, you know, And you said you you said, you know, reserve these for two, maybe three. So reserve these for two, maybe three. So reserve these for two, maybe three. So it's like if you're going to use them it's like if you're going to use them it's like if you're going to use them for Christmas and Easter, which you for Christmas and Easter, which you for Christmas and Easter, which you probably are, those are the cornerstone probably are, those are the cornerstone probably are, those are the cornerstone events of the church uh year. You events of the church uh year. You events of the church uh year. You usually only have about one more there usually only have about one more there usually only have about one more there to play with. So whether it's fall to play with. So whether it's fall to play with. So whether it's fall festival or maybe if you do like a a festival or maybe if you do like a a festival or maybe if you do like a a summer a summer event like we do at VBS. summer a summer event like we do at VBS. summer a summer event like we do at VBS. Yeah. So there there's really not a Yeah. So there there's really not a Yeah. So there there's really not a whole lot of wiggle room because two of whole lot of wiggle room because two of whole lot of wiggle room because two of them uh traditionally are spoken for them uh traditionally are spoken for them uh traditionally are spoken for with Christmas and Easter. Yeah. And with Christmas and Easter. Yeah. And with Christmas and Easter. Yeah. And we'll get to the other type of promotion we'll get to the other type of promotion we'll get to the other type of promotion if you're like well you really you can if you're like well you really you can if you're like well you really you can still promote other things. Really put still promote other things. Really put still promote other things. Really put me in a box here braid. Nothing I can me in a box here braid. Nothing I can me in a box here braid. Nothing I can do. So I would put sprint promotions in do. So I would put sprint promotions in do. So I would put sprint promotions in the nice to have category because the the nice to have category because the the nice to have category because the reality is promoting is not why people reality is promoting is not why people reality is promoting is not why people go on social. So, it would actually be go on social. So, it would actually be go on social. So, it would actually be superior and ideal to never promote in a superior and ideal to never promote in a superior and ideal to never promote in a heavy-handed way. And you would just heavy-handed way. And you would just heavy-handed way. And you would just like never see a dip in your audience like never see a dip in your audience like never see a dip in your audience engagement because what will happen in a engagement because what will happen in a engagement because what will happen in a sprint promotion is eventually people sprint promotion is eventually people sprint promotion is eventually people will be like, "Yeah, we've heard about will be like, "Yeah, we've heard about will be like, "Yeah, we've heard about it. We've heard about it." People will it. We've heard about it." People will it. We've heard about it." People will still be seeing the, you know, you might still be seeing the, you know, you might still be seeing the, you know, you might publish a post and it's like number nine publish a post and it's like number nine publish a post and it's like number nine on this event. And there will be people on this event. And there will be people on this event. And there will be people that see it for the first time and that that see it for the first time and that that see it for the first time and that will be worth it. There will be another will be worth it. There will be another will be worth it. There will be another group of people that have seen six group of people that have seen six group of people that have seen six others and okay, enough is enough and others and okay, enough is enough and others and okay, enough is enough and they won't engage with it, right? which they won't engage with it, right? which they won't engage with it, right? which then you'll probably see a dip after a then you'll probably see a dip after a then you'll probably see a dip after a sprint promotion. So long as it's done sprint promotion. So long as it's done sprint promotion. So long as it's done infrequently and there's enough time in infrequently and there's enough time in infrequently and there's enough time in between, you'll always recover. So nice between, you'll always recover. So nice between, you'll always recover. So nice to have. I think most churches, if not to have. I think most churches, if not to have. I think most churches, if not every is going to do this, but it's not every is going to do this, but it's not every is going to do this, but it's not necessary. You could have, right? Easter necessary. You could have, right? Easter necessary. You could have, right? Easter and Christmas are still going to be your and Christmas are still going to be your and Christmas are still going to be your your probably your your most attended your probably your your most attended your probably your your most attended services of the year, even if you don't services of the year, even if you don't services of the year, even if you don't promote them. One more time a sprint

promote them. One more time a sprint promote them. One more time a sprint promotion might be necessary. Something promotion might be necessary. Something promotion might be necessary. Something like service times are changing. You're like service times are changing. You're like service times are changing. You're like, "Look, we're changing from 2 to like, "Look, we're changing from 2 to like, "Look, we're changing from 2 to three services and now it's not 9 and three services and now it's not 9 and three services and now it's not 9 and 11. It's like 9:30 and 11:15 or 11. It's like 9:30 and 11:15 or 11. It's like 9:30 and 11:15 or something and you know 12:45 whatever it something and you know 12:45 whatever it something and you know 12:45 whatever it is and you're like we have to make sure is and you're like we have to make sure is and you're like we have to make sure people know and and and so then okay you people know and and and so then okay you people know and and and so then okay you used up one of your sprint promotions. used up one of your sprint promotions. used up one of your sprint promotions. Great. Christ has not risen this year. Great. Christ has not risen this year. Great. Christ has not risen this year. Okay. Okay. At least you can't tell Okay. Okay. At least you can't tell Okay. Okay. At least you can't tell people too much about it. Yes. Whatever people too much about it. Yes. Whatever people too much about it. Yes. Whatever you do don't use your sprint promotion you do don't use your sprint promotion you do don't use your sprint promotion uh um you know equity on uh the time uh um you know equity on uh the time uh um you know equity on uh the time change the seasonal time change. Please change the seasonal time change. Please change the seasonal time change. Please do not. Yeah. It used to be that church do not. Yeah. It used to be that church do not. Yeah. It used to be that church were using their promotions on daylight were using their promotions on daylight were using their promotions on daylight savings. Thankfully, phones change savings. Thankfully, phones change savings. Thankfully, phones change automatically. Yes. All right. Next one. automatically. Yes. All right. Next one. automatically. Yes. All right. Next one. Facebook groups. Facebook groups. I'm Facebook groups. Facebook groups. I'm Facebook groups. Facebook groups. I'm going to put this in the necessary going to put this in the necessary going to put this in the necessary category with a small caveat. That category with a small caveat. That category with a small caveat. That caveat being there are faximiles for caveat being there are faximiles for caveat being there are faximiles for Facebook groups. So, if your audience is Facebook groups. So, if your audience is Facebook groups. So, if your audience is not already congregated on Facebook, not already congregated on Facebook, not already congregated on Facebook, then perhaps an Instagram broadcast then perhaps an Instagram broadcast then perhaps an Instagram broadcast channel or perhaps a WhatsApp group uh channel or perhaps a WhatsApp group uh channel or perhaps a WhatsApp group uh depending on your church's demographic depending on your church's demographic depending on your church's demographic and size. The reason I would put and size. The reason I would put and size. The reason I would put Facebook groups in the necessary Facebook groups in the necessary Facebook groups in the necessary category is that they are a place where category is that they are a place where category is that they are a place where people can congregate online in a people can congregate online in a people can congregate online in a private space that is distinct from a private space that is distinct from a private space that is distinct from a Facebook page, from an Instagram Facebook page, from an Instagram Facebook page, from an Instagram profile, from any of these other profile, from any of these other profile, from any of these other platforms where not only are you platforms where not only are you platforms where not only are you engaging your congregation, but engaging your congregation, but engaging your congregation, but presumably ideally you are introducing presumably ideally you are introducing presumably ideally you are introducing your church to new people that have no your church to new people that have no your church to new people that have no experience with your ministry. Whereas a experience with your ministry. Whereas a experience with your ministry. Whereas a Facebook group becomes a locked down Facebook group becomes a locked down Facebook group becomes a locked down space. I think that space is necessary space. I think that space is necessary space. I think that space is necessary for every church online. If you look at

for every church online. If you look at for every church online. If you look at a Facebook group and you say actually a Facebook group and you say actually a Facebook group and you say actually we'd prefer to do it in this other we'd prefer to do it in this other we'd prefer to do it in this other avenue instead by by all means that just avenue instead by by all means that just avenue instead by by all means that just becomes the fax simile for the Facebook becomes the fax simile for the Facebook becomes the fax simile for the Facebook group. Sure. So necessary to have a group. Sure. So necessary to have a group. Sure. So necessary to have a digital kind of congregational space digital kind of congregational space digital kind of congregational space that is not entirely public. Facebook that is not entirely public. Facebook that is not entirely public. Facebook groups probably being the the most um groups probably being the the most um groups probably being the the most um popular or common or Facebook maybe popular or common or Facebook maybe popular or common or Facebook maybe being the the the the most popular being the the the the most popular being the the the the most popular social platform, but it doesn't have to social platform, but it doesn't have to social platform, but it doesn't have to be a Facebook group is what you're be a Facebook group is what you're be a Facebook group is what you're saying. Correct. Cool. All right. Next saying. Correct. Cool. All right. Next saying. Correct. Cool. All right. Next one. Uh, consistency. one. Uh, consistency. one. Uh, consistency. I mean, what's above necessary? The I mean, what's above necessary? The I mean, what's above necessary? The consistent publishing calendar. So consistent publishing calendar. So consistent publishing calendar. So necessary on social that we will necessary on social that we will necessary on social that we will recommend to churches. If a lot of your recommend to churches. If a lot of your recommend to churches. If a lot of your content is based in sermons, um, work on content is based in sermons, um, work on content is based in sermons, um, work on a week's delay with your calendar a week's delay with your calendar a week's delay with your calendar because the last thing that you want is, because the last thing that you want is, because the last thing that you want is, you know, the edits are getting done you know, the edits are getting done you know, the edits are getting done later in a week. That's a really smart later in a week. That's a really smart later in a week. That's a really smart tip. Revisions are getting done later in tip. Revisions are getting done later in tip. Revisions are getting done later in a week and now suddenly it's Thursday, a week and now suddenly it's Thursday, a week and now suddenly it's Thursday, it's Friday, and you're like, "Yeah, we it's Friday, and you're like, "Yeah, we it's Friday, and you're like, "Yeah, we have four posts. We got to get it all have four posts. We got to get it all have four posts. We got to get it all out before next Sunday because we don't out before next Sunday because we don't out before next Sunday because we don't want to be behind. No, no, no. A want to be behind. No, no, no. A want to be behind. No, no, no. A consistent publishing calendar is so consistent publishing calendar is so consistent publishing calendar is so important and we do this with every important and we do this with every important and we do this with every single church that we work with at single church that we work with at single church that we work with at socialerminist.com.

socialerminist.com. socialerminist.com. I say it to them on every intro call. I say it to them on every intro call. I say it to them on every intro call. Like what I'm saying right now, I'm so Like what I'm saying right now, I'm so Like what I'm saying right now, I'm so used to saying cuz I say it like as a used to saying cuz I say it like as a used to saying cuz I say it like as a like it feels like a script at this like it feels like a script at this like it feels like a script at this point. Like by the way, we're going to point. Like by the way, we're going to point. Like by the way, we're going to operate on a week's delay. And that way operate on a week's delay. And that way operate on a week's delay. And that way we are in control. Every Monday it's we are in control. Every Monday it's we are in control. Every Monday it's this type of post. Every Tuesday it's this type of post. Every Tuesday it's this type of post. Every Tuesday it's this type of post. And if revisions go this type of post. And if revisions go this type of post. And if revisions go along, if you send in your sermon late, along, if you send in your sermon late, along, if you send in your sermon late, that's not going to disrupt this. Yeah. that's not going to disrupt this. Yeah. that's not going to disrupt this. Yeah. Because that no weeks off rhythm is the Because that no weeks off rhythm is the Because that no weeks off rhythm is the singular non-negotiable of social. And singular non-negotiable of social. And singular non-negotiable of social. And so, not only is this necessary, but you so, not only is this necessary, but you so, not only is this necessary, but you can like take quote unquote extreme can like take quote unquote extreme can like take quote unquote extreme measures to keep it necessary. measures to keep it necessary. measures to keep it necessary. Everything else can be subservient to Everything else can be subservient to Everything else can be subservient to the consistent publishing calendar. the consistent publishing calendar. the consistent publishing calendar. That's what makes a difference. And you That's what makes a difference. And you That's what makes a difference. And you just said it. you you use the phrase no just said it. you you use the phrase no just said it. you you use the phrase no weeks off which we've talked about at weeks off which we've talked about at weeks off which we've talked about at length on the show but just in case length on the show but just in case length on the show but just in case someone's hearing uh hearing this for someone's hearing uh hearing this for someone's hearing uh hearing this for the first time consistency in this the first time consistency in this the first time consistency in this present age of social media uh this the present age of social media uh this the present age of social media uh this the discovery era doesn't look like posting discovery era doesn't look like posting discovery era doesn't look like posting every single day anymore that was a every single day anymore that was a every single day anymore that was a recommendation that was a a general recommendation that was a a general recommendation that was a a general accepted practice years ago in a accepted practice years ago in a accepted practice years ago in a different era different algorithms um different era different algorithms um different era different algorithms um but today it doesn't look like posting but today it doesn't look like posting but today it doesn't look like posting every single day it means showing up every single day it means showing up every single day it means showing up every single week so you don't you can every single week so you don't you can every single week so you don't you can take days off but you cannot take weeks take days off but you cannot take weeks take days off but you cannot take weeks off that's what consistency ought to off that's what consistency ought to off that's what consistency ought to look like for your church at least this look like for your church at least this look like for your church at least this year on social media. Let the social year on social media. Let the social year on social media. Let the social media managers rejoice. Okay. Number media managers rejoice. Okay. Number media managers rejoice. Okay. Number four, photography of church life.

four, photography of church life. four, photography of church life. Photography of church life. I'm going to Photography of church life. I'm going to Photography of church life. I'm going to put this in the necessary category. put this in the necessary category. put this in the necessary category. Yeah. Another necessary. I think the Yeah. Another necessary. I think the Yeah. Another necessary. I think the value of photography is it can value of photography is it can value of photography is it can communicate in an instant what the communicate in an instant what the communicate in an instant what the culture and essence of your church is culture and essence of your church is culture and essence of your church is like. Yeah. like. Yeah. like. Yeah. Words, paragraphs worth of text could Words, paragraphs worth of text could Words, paragraphs worth of text could not do that. And nobody's frankly if not do that. And nobody's frankly if not do that. And nobody's frankly if your if your church website is your your if your church website is your your if your church website is your virtual front door, most people are virtual front door, most people are virtual front door, most people are going to be interacting with your church going to be interacting with your church going to be interacting with your church for the first time online before they're for the first time online before they're for the first time online before they're they're meeting you in person. Their they're meeting you in person. Their they're meeting you in person. Their impressions of what your church culture impressions of what your church culture impressions of what your church culture is like. The impression they're forming is like. The impression they're forming is like. The impression they're forming is happening in an instant. Google says is happening in an instant. Google says is happening in an instant. Google says it's happening in like in 0.05 seconds. it's happening in like in 0.05 seconds. it's happening in like in 0.05 seconds. We're talking about milliseconds here. We're talking about milliseconds here. We're talking about milliseconds here. And it's not happening by reading And it's not happening by reading And it's not happening by reading paragraphs worth of text, which are paragraphs worth of text, which are paragraphs worth of text, which are valuable and and can tell the story of valuable and and can tell the story of valuable and and can tell the story of your church and your culture. But the your church and your culture. But the your church and your culture. But the most effective way to communicate what most effective way to communicate what most effective way to communicate what you're all about and to inspire a good you're all about and to inspire a good you're all about and to inspire a good feeling when somebody lands on your feeling when somebody lands on your feeling when somebody lands on your church website for the first time, it's church website for the first time, it's church website for the first time, it's it's real photos of real people from it's real photos of real people from it's real photos of real people from your real church. There's only two types your real church. There's only two types your real church. There's only two types of content on social that I would put in of content on social that I would put in of content on social that I would put in the necessary bucket. We're going to get the necessary bucket. We're going to get the necessary bucket. We're going to get to one of the other ones at some point to one of the other ones at some point to one of the other ones at some point in this list. The first one is in this list. The first one is in this list. The first one is photography. And and that is because the photography. And and that is because the photography. And and that is because the church is the people. Yeah. And there's church is the people. Yeah. And there's church is the people. Yeah. And there's no substitution for showing what your no substitution for showing what your no substitution for showing what your church is than the people. And what's church is than the people. And what's church is than the people. And what's also true is that what makes your church also true is that what makes your church also true is that what makes your church unique is the people and the building unique is the people and the building unique is the people and the building that you meet in. There's no other that you meet in. There's no other that you meet in. There's no other church that has that combination. And so church that has that combination. And so church that has that combination. And so having that be front and center on

having that be front and center on having that be front and center on social media is absolutely necessary. social media is absolutely necessary. social media is absolutely necessary. The good news is you no longer need The good news is you no longer need The good news is you no longer need expensive gear or even very highlevel expensive gear or even very highlevel expensive gear or even very highlevel editing skills to do this. Go check out editing skills to do this. Go check out editing skills to do this. Go check out our YouTube video, the church smartphone our YouTube video, the church smartphone our YouTube video, the church smartphone photography master class. I visit photography master class. I visit photography master class. I visit churches with my phone only and I show churches with my phone only and I show churches with my phone only and I show you how to take photos, best settings on you how to take photos, best settings on you how to take photos, best settings on your phone, shot list that you can your phone, shot list that you can your phone, shot list that you can follow step by step and then we'll edit follow step by step and then we'll edit follow step by step and then we'll edit the photos if you want because hey, it's the photos if you want because hey, it's the photos if you want because hey, it's very on trend right now and will be for very on trend right now and will be for very on trend right now and will be for years to come. Just using photos as years to come. Just using photos as years to come. Just using photos as they're taken in the phone. If you want they're taken in the phone. If you want they're taken in the phone. If you want to make edits, if you're a millennial, to make edits, if you're a millennial, to make edits, if you're a millennial, if you want to make things a little bit if you want to make things a little bit if you want to make things a little bit more cinematic and add some style and more cinematic and add some style and more cinematic and add some style and flare, then we can do that in flare, then we can do that in flare, then we can do that in post-production as well. And we go post-production as well. And we go post-production as well. And we go through that entire process. It's all through that entire process. It's all through that entire process. It's all free on YouTube. So, this used to be a free on YouTube. So, this used to be a free on YouTube. So, this used to be a thing where it wasn't accessible for thing where it wasn't accessible for thing where it wasn't accessible for every church, that's no longer true. So, every church, that's no longer true. So, every church, that's no longer true. So, that's even better cuz if we're going to that's even better cuz if we're going to that's even better cuz if we're going to say it's necessary, how do we make it say it's necessary, how do we make it say it's necessary, how do we make it possible? Both are true these days. possible? Both are true these days. possible? Both are true these days. Yeah, that's great news. Okay, this next Yeah, that's great news. Okay, this next Yeah, that's great news. Okay, this next one, number five, it's trendy. Uh, if one, number five, it's trendy. Uh, if one, number five, it's trendy. Uh, if you're on social, you've probably you're on social, you've probably you're on social, you've probably encountered it recently. DM automation. encountered it recently. DM automation. encountered it recently. DM automation. this is going to be nice to have. It is this is going to be nice to have. It is this is going to be nice to have. It is absolutely not necessary unlike absolutely not necessary unlike absolutely not necessary unlike distribution on social and publishing on distribution on social and publishing on distribution on social and publishing on social, it's not free or if you get to a social, it's not free or if you get to a social, it's not free or if you get to a certain level of certain level of certain level of like customization and like customization and like customization and what you want with it, it may not become what you want with it, it may not become what you want with it, it may not become free. Many chat.com is the tool that we free. Many chat.com is the tool that we free. Many chat.com is the tool that we use for this. They do have a free plan use for this. They do have a free plan use for this. They do have a free plan up to a certain number of contacts and up to a certain number of contacts and up to a certain number of contacts and then there are certain features that are then there are certain features that are then there are certain features that are not um not enabled. I think it was wrong not um not enabled. I think it was wrong not um not enabled. I think it was wrong of me to say it has to cost money.

of me to say it has to cost money. of me to say it has to cost money. That's not necessarily true. Um, you can That's not necessarily true. Um, you can That's not necessarily true. Um, you can use the free plan only. Um, but you use the free plan only. Um, but you use the free plan only. Um, but you know, this is like one nice thing that know, this is like one nice thing that know, this is like one nice thing that you can do on social. Let's say you have you can do on social. Let's say you have you can do on social. Let's say you have a sermon clip and the sermon subject a sermon clip and the sermon subject a sermon clip and the sermon subject matter has to do with purpose, you know, matter has to do with purpose, you know, matter has to do with purpose, you know, and you talk about like life and things and you talk about like life and things and you talk about like life and things are getting tough and then you talk are getting tough and then you talk are getting tough and then you talk about the wisdom of scripture and how it about the wisdom of scripture and how it about the wisdom of scripture and how it speaks to these things. We can put on speaks to these things. We can put on speaks to these things. We can put on the screen at the end comment life and the screen at the end comment life and the screen at the end comment life and we'll send you the full sermon. And this we'll send you the full sermon. And this we'll send you the full sermon. And this is a really nice to have feature because is a really nice to have feature because is a really nice to have feature because what it does is it can take someone that what it does is it can take someone that what it does is it can take someone that is experiencing your church's content on is experiencing your church's content on is experiencing your church's content on a really shallow level or on a really a really shallow level or on a really a really shallow level or on a really introductory level, if we don't want to introductory level, if we don't want to introductory level, if we don't want to use the word shallow, and it can then use the word shallow, and it can then use the word shallow, and it can then move them into a greater depth of move them into a greater depth of move them into a greater depth of relationship with your church. Perhaps relationship with your church. Perhaps relationship with your church. Perhaps they watch through the full sermon. Now they watch through the full sermon. Now they watch through the full sermon. Now they're more likely to check out the they're more likely to check out the they're more likely to check out the website and plan a visit or subscribe website and plan a visit or subscribe website and plan a visit or subscribe and now they're following every single and now they're following every single and now they're following every single week. Maybe they become a person that week. Maybe they become a person that week. Maybe they become a person that even far from you is following the even far from you is following the even far from you is following the sermon every week. you know that sermon every week. you know that sermon every week. you know that translates to giving or being part of an translates to giving or being part of an translates to giving or being part of an online small group or getting any type online small group or getting any type online small group or getting any type of pastoral care from the church like so of pastoral care from the church like so of pastoral care from the church like so the idea of moving someone from the idea of moving someone from the idea of moving someone from introduction to a greater level of depth introduction to a greater level of depth introduction to a greater level of depth has value um but DM automation it is a has value um but DM automation it is a has value um but DM automation it is a nice to have if it's not something that nice to have if it's not something that nice to have if it's not something that you're currently working with hey you're currently working with hey you're currently working with hey consider experimenting we have videos on consider experimenting we have videos on consider experimenting we have videos on that that you can check out um look for that that you can check out um look for that that you can check out um look for on YouTube uh the video stop saying link on YouTube uh the video stop saying link on YouTube uh the video stop saying link in bio right because this is kind of the in bio right because this is kind of the in bio right because this is kind of the replacement for that but yes nice to replacement for that but yes nice to replacement for that but yes nice to have Yeah. All right, moving on. I'm I'm have Yeah. All right, moving on. I'm I'm have Yeah. All right, moving on. I'm I'm eager to hear what you have to say about eager to hear what you have to say about eager to hear what you have to say about this one. Skit reels. Oo. Okay. I said, this one. Skit reels. Oo. Okay. I said, this one. Skit reels. Oo. Okay. I said, speaking of trendy, I said that there speaking of trendy, I said that there speaking of trendy, I said that there were two types of content that were

were two types of content that were were two types of content that were necessary on social for churches. Let's necessary on social for churches. Let's necessary on social for churches. Let's define what skit reels are first. That define what skit reels are first. That define what skit reels are first. That was the best terminology I could think was the best terminology I could think was the best terminology I could think of to come uh up with like a phrase that of to come uh up with like a phrase that of to come uh up with like a phrase that encapsulates all of these types of encapsulates all of these types of encapsulates all of these types of social posts. They really became social posts. They really became social posts. They really became popular, I think, for the first time popular, I think, for the first time popular, I think, for the first time last summer when there would be videos last summer when there would be videos last summer when there would be videos of like a a person getting hit by a car of like a a person getting hit by a car of like a a person getting hit by a car and then right as they're about to like and then right as they're about to like and then right as they're about to like get hit by a car, it like cuts to the get hit by a car, it like cuts to the get hit by a car, it like cuts to the pastor and they're like, "Why don't you pastor and they're like, "Why don't you pastor and they're like, "Why don't you come to church on Sunday?" And what come to church on Sunday?" And what come to church on Sunday?" And what happened with these types of reels is happened with these types of reels is happened with these types of reels is first they were incredibly popular and first they were incredibly popular and first they were incredibly popular and the metrics on these were out of this the metrics on these were out of this the metrics on these were out of this world. From there, they became world. From there, they became world. From there, they became incredibly popular for churches to make. incredibly popular for churches to make. incredibly popular for churches to make. And I will go now through in like one And I will go now through in like one And I will go now through in like one year's time, it's been a year, I'll go year's time, it's been a year, I'll go year's time, it's been a year, I'll go through my reels tab on Instagram, and through my reels tab on Instagram, and through my reels tab on Instagram, and all it is is skit reels from churches all it is is skit reels from churches all it is is skit reels from churches over and over and over again. You'll go over and over and over again. You'll go over and over and over again. You'll go to their page, not a huge church, not a to their page, not a huge church, not a to their page, not a huge church, not a huge following, but they had like one, huge following, but they had like one, huge following, but they had like one, two, three of these posts pop off. two, three of these posts pop off. two, three of these posts pop off. They're monstrous views. And because the They're monstrous views. And because the They're monstrous views. And because the feedback was so good, they became more feedback was so good, they became more feedback was so good, they became more entrenched in the social calendar of entrenched in the social calendar of entrenched in the social calendar of churches to the point where it like it's churches to the point where it like it's churches to the point where it like it's like most of what churches are doing in like most of what churches are doing in like most of what churches are doing in a lot of cases. These are nice to have.

a lot of cases. These are nice to have. a lot of cases. These are nice to have. These are not necessary. Let's talk These are not necessary. Let's talk These are not necessary. Let's talk about why this type of post is not in my about why this type of post is not in my about why this type of post is not in my necessary necessary necessary category. The reality of these posts is category. The reality of these posts is category. The reality of these posts is that the performance you're seeing is that the performance you're seeing is that the performance you're seeing is circulation within the Christian circulation within the Christian circulation within the Christian subculture. subculture. subculture. And what these posts are not doing is And what these posts are not doing is And what these posts are not doing is crossing over into your geographic crossing over into your geographic crossing over into your geographic location and introducing your church to location and introducing your church to location and introducing your church to people that are far from God. That people that are far from God. That people that are far from God. That doesn't mean they don't have value. It doesn't mean they don't have value. It doesn't mean they don't have value. It doesn't mean that they don't have merit, doesn't mean that they don't have merit, doesn't mean that they don't have merit, but it is an asterisk next to the giant but it is an asterisk next to the giant but it is an asterisk next to the giant numbers because it will likely not numbers because it will likely not numbers because it will likely not translate to more people discovering and translate to more people discovering and translate to more people discovering and attending your church. So, the value attending your church. So, the value attending your church. So, the value then is, hey, what this does is it like then is, hey, what this does is it like then is, hey, what this does is it like creates great moments for the saints creates great moments for the saints creates great moments for the saints that are scattered in the 167 hours that are scattered in the 167 hours that are scattered in the 167 hours beyond Sunday service and like, hey, beyond Sunday service and like, hey, beyond Sunday service and like, hey, that's my church. We're doing great that's my church. We're doing great that's my church. We're doing great creative work. The other caveat though creative work. The other caveat though creative work. The other caveat though is that this type of content takes a lot is that this type of content takes a lot is that this type of content takes a lot of time to produce. So, it often comes of time to produce. So, it often comes of time to produce. So, it often comes at the expense of the content that we're at the expense of the content that we're at the expense of the content that we're going to hit on as like the two going to hit on as like the two going to hit on as like the two necessary pieces. So, as I'll say when necessary pieces. So, as I'll say when necessary pieces. So, as I'll say when we reveal the other necessary type of we reveal the other necessary type of we reveal the other necessary type of social content, if you're doing that and social content, if you're doing that and social content, if you're doing that and you're doing photography you're doing photography you're doing photography or if you want to use skit reels to take or if you want to use skit reels to take or if you want to use skit reels to take the place of photography, that that's the place of photography, that that's the place of photography, that that's fine with me because they still show fine with me because they still show fine with me because they still show like the church. And there are so many like the church. And there are so many like the church. And there are so many great versions of this. They're not great versions of this. They're not great versions of this. They're not always like funny. Um, one that's really always like funny. Um, one that's really always like funny. Um, one that's really popular right now is uh churches that popular right now is uh churches that popular right now is uh churches that will set up a camera. It can just be a will set up a camera. It can just be a will set up a camera. It can just be a phone or a microphone with a prompt on phone or a microphone with a prompt on phone or a microphone with a prompt on like a piece of paper printed out. So, like a piece of paper printed out. So, like a piece of paper printed out. So, you'll tape the piece of paper to the you'll tape the piece of paper to the you'll tape the piece of paper to the back of the phone and it'll say like, back of the phone and it'll say like, back of the phone and it'll say like, "Show us how excited you are for church

"Show us how excited you are for church "Show us how excited you are for church today." Or there'll be a microphone and today." Or there'll be a microphone and today." Or there'll be a microphone and say like, "Talk about how God's working say like, "Talk about how God's working say like, "Talk about how God's working in your life right now." And then you in your life right now." And then you in your life right now." And then you piece all these things together. piece all these things together. piece all these things together. Wonderful. Wonderful. It's still only Wonderful. Wonderful. It's still only Wonderful. Wonderful. It's still only going to be valuable or uh accessible, going to be valuable or uh accessible, going to be valuable or uh accessible, not even accessible, relevant for people not even accessible, relevant for people not even accessible, relevant for people that are connected to your church or that are connected to your church or that are connected to your church or connected to faith. The type of content connected to faith. The type of content connected to faith. The type of content that I say is necessary for social for that I say is necessary for social for that I say is necessary for social for churches is the type of content that is churches is the type of content that is churches is the type of content that is relevant to people connected to faith relevant to people connected to faith relevant to people connected to faith and connected to your church and equally and connected to your church and equally and connected to your church and equally as relevant to people that are far from as relevant to people that are far from as relevant to people that are far from God irrespective of faith background. God irrespective of faith background. God irrespective of faith background. That's kind of the sweet spot because That's kind of the sweet spot because That's kind of the sweet spot because what it means is any effort you put into what it means is any effort you put into what it means is any effort you put into it is never wasted. It is possible for it is never wasted. It is possible for it is never wasted. It is possible for all people to see. And when you have a all people to see. And when you have a all people to see. And when you have a piece of content there that hits, what piece of content there that hits, what piece of content there that hits, what it does is the people in your church are it does is the people in your church are it does is the people in your church are hearing from the wisdom of scripture. hearing from the wisdom of scripture. hearing from the wisdom of scripture. The people that are outside the church The people that are outside the church The people that are outside the church are hearing from the wisdom of scripture are hearing from the wisdom of scripture are hearing from the wisdom of scripture and people that are local to your church and people that are local to your church and people that are local to your church are being introduced to your church for are being introduced to your church for are being introduced to your church for the very first time. Not all of those the very first time. Not all of those the very first time. Not all of those things are happening with the skit things are happening with the skit things are happening with the skit reels. What's happening with the skit reels. What's happening with the skit reels. What's happening with the skit reels is people in your church are like, reels is people in your church are like, reels is people in your church are like, "That's awesome. I love it." And then "That's awesome. I love it." And then "That's awesome. I love it." And then people outside of the church like me are people outside of the church like me are people outside of the church like me are like, "Interesting. Maybe my church like, "Interesting. Maybe my church like, "Interesting. Maybe my church should do that, too." And so I just want should do that, too." And so I just want should do that, too." And so I just want that to be calculated into the metrics that to be calculated into the metrics that to be calculated into the metrics when we see them. And I don't want us to when we see them. And I don't want us to when we see them. And I don't want us to like o put put too much stash in these like o put put too much stash in these like o put put too much stash in these posts just from the numbers that we see.

posts just from the numbers that we see. posts just from the numbers that we see. Yeah. They don't exactly find themselves Yeah. They don't exactly find themselves Yeah. They don't exactly find themselves at the intersection of faith and culture at the intersection of faith and culture at the intersection of faith and culture in a way that some other posts and we're in a way that some other posts and we're in a way that some other posts and we're going to get to an example of of another going to get to an example of of another going to get to an example of of another post some other posts do. Um just post some other posts do. Um just post some other posts do. Um just quickly for for folks who are maybe quickly for for folks who are maybe quickly for for folks who are maybe hearing about this for the first time or hearing about this for the first time or hearing about this for the first time or who feel like, oh yeah, I do have a who feel like, oh yeah, I do have a who feel like, oh yeah, I do have a little bit of bandwidth like I would little bit of bandwidth like I would little bit of bandwidth like I would like to explore doing skit reels. like to explore doing skit reels. like to explore doing skit reels. Where could they would they get the Where could they would they get the Where could they would they get the inspiration for some skit reels that inspiration for some skit reels that inspiration for some skit reels that have already existed? Maybe they want to have already existed? Maybe they want to have already existed? Maybe they want to like piggyback off of off of the trend. like piggyback off of off of the trend. like piggyback off of off of the trend. Like, how do you get into that ecosystem Like, how do you get into that ecosystem Like, how do you get into that ecosystem to find the the currently trending to find the the currently trending to find the the currently trending skits? Yeah, it's probably pretty easy. skits? Yeah, it's probably pretty easy. skits? Yeah, it's probably pretty easy. All you have to do is go to Instagram, All you have to do is go to Instagram, All you have to do is go to Instagram, go to your reals tab, and like if you go to your reals tab, and like if you go to your reals tab, and like if you follow any creators or any accounts that follow any creators or any accounts that follow any creators or any accounts that are like in the Christian world, like if are like in the Christian world, like if are like in the Christian world, like if you follow like Forest Frank, let's say, you follow like Forest Frank, let's say, you follow like Forest Frank, let's say, like you're going to put yourself, you like you're going to put yourself, you like you're going to put yourself, you follow a couple preachers, like you're follow a couple preachers, like you're follow a couple preachers, like you're going to put yourself in that space. And going to put yourself in that space. And going to put yourself in that space. And what'll happen is I just did this this what'll happen is I just did this this what'll happen is I just did this this week actually cuz I was like wanting to week actually cuz I was like wanting to week actually cuz I was like wanting to see more of these um because I should see more of these um because I should see more of these um because I should say they're extremely well done. They say they're extremely well done. They say they're extremely well done. They are a lot of them are really funny. A are a lot of them are really funny. A are a lot of them are really funny. A lot of them are like really substantive lot of them are like really substantive lot of them are like really substantive and valuable. So, like I'm not trying to and valuable. So, like I'm not trying to and valuable. So, like I'm not trying to take away from them at all. Just saying take away from them at all. Just saying take away from them at all. Just saying they're not necessary because of the they're not necessary because of the they're not necessary because of the distribution they have and the time it distribution they have and the time it distribution they have and the time it takes to make them. All you have to do takes to make them. All you have to do takes to make them. All you have to do is like like one. Yeah. And then watch is like like one. Yeah. And then watch is like like one. Yeah. And then watch your explore feed transform. Absolutely.

your explore feed transform. Absolutely. your explore feed transform. Absolutely. And and then you'll never get out. And And and then you'll never get out. And And and then you'll never get out. And there's so many ideas. I actually had to there's so many ideas. I actually had to there's so many ideas. I actually had to like start saying not interested because like start saying not interested because like start saying not interested because suddenly I wasn't getting anything on suddenly I wasn't getting anything on suddenly I wasn't getting anything on like color grading anymore. I was like like color grading anymore. I was like like color grading anymore. I was like no like I need a very diet Instagram. no like I need a very diet Instagram. no like I need a very diet Instagram. Yeah, totally. All right, moving on. Uh, Yeah, totally. All right, moving on. Uh, Yeah, totally. All right, moving on. Uh, what about metaverified? Metaverified. what about metaverified? Metaverified. what about metaverified? Metaverified. I'm going to put this in the nice to I'm going to put this in the nice to I'm going to put this in the nice to have category. Yeah. Yeah. I It's not have category. Yeah. Yeah. I It's not have category. Yeah. Yeah. I It's not nonsense. Like I got it a couple of nonsense. Like I got it a couple of nonsense. Like I got it a couple of years ago when it came out. Yeah. And years ago when it came out. Yeah. And years ago when it came out. Yeah. And this might be correlation and not this might be correlation and not this might be correlation and not causation, but we have seen like the causation, but we have seen like the causation, but we have seen like the account grow in pretty dramatic ways account grow in pretty dramatic ways account grow in pretty dramatic ways since that happened. Now it's not since that happened. Now it's not since that happened. Now it's not available to every single account. I available to every single account. I available to every single account. I think I just got the notification on our think I just got the notification on our think I just got the notification on our backup account. Okay. That like, hey, backup account. Okay. That like, hey, backup account. Okay. That like, hey, Metaverified is now available for you as Metaverified is now available for you as Metaverified is now available for you as an organization. Cuz at first it was an organization. Cuz at first it was an organization. Cuz at first it was like people only. Sure. Um, Metaverified like people only. Sure. Um, Metaverified like people only. Sure. Um, Metaverified is the service costs money and it is not is the service costs money and it is not is the service costs money and it is not cheap. I mean, it's like 20 bucks a cheap. I mean, it's like 20 bucks a cheap. I mean, it's like 20 bucks a month or 15 bucks a month and that's month or 15 bucks a month and that's month or 15 bucks a month and that's like per platform. So, if you wanted it like per platform. So, if you wanted it like per platform. So, if you wanted it on both Facebook and Instagram, you on both Facebook and Instagram, you on both Facebook and Instagram, you might be close to like, you know, 30 or might be close to like, you know, 30 or might be close to like, you know, 30 or 40 bucks a month. Um, it'll give you the 40 bucks a month. Um, it'll give you the 40 bucks a month. Um, it'll give you the check mark. It will give you I think check mark. It will give you I think check mark. It will give you I think they they kind of have waffled on this, they they kind of have waffled on this, they they kind of have waffled on this, but like I'm pretty sure it gives you but like I'm pretty sure it gives you but like I'm pretty sure it gives you more reach. Yeah. It'll also give you a more reach. Yeah. It'll also give you a more reach. Yeah. It'll also give you a direct line to meta support. And I got a direct line to meta support. And I got a direct line to meta support. And I got a DM last week from a church and they were DM last week from a church and they were DM last week from a church and they were like, "We lost like our account." and it like, "We lost like our account." and it like, "We lost like our account." and it it's not fair. What do we do? Like do it's not fair. What do we do? Like do it's not fair. What do we do? Like do you have a contact you can share? And I you have a contact you can share? And I you have a contact you can share? And I was like no. Um really the only option was like no. Um really the only option was like no. Um really the only option is having Metaverified kind of before is having Metaverified kind of before is having Metaverified kind of before that happens. So like am I It's like an that happens. So like am I It's like an that happens. So like am I It's like an insurance policy almost. Yeah. And so insurance policy almost. Yeah. And so insurance policy almost. Yeah. And so like if you think about just those three like if you think about just those three like if you think about just those three things. Okay. Would it be worth it if I things. Okay. Would it be worth it if I things. Okay. Would it be worth it if I ever need to contact Meta? Well, that'd ever need to contact Meta? Well, that'd ever need to contact Meta? Well, that'd be that that would be a good reason to

be that that would be a good reason to be that that would be a good reason to have it. Would I want extra reach? Yeah, have it. Would I want extra reach? Yeah, have it. Would I want extra reach? Yeah, that would be a good reason to have it. that would be a good reason to have it. that would be a good reason to have it. Do I want that like blue check mark? Do I want that like blue check mark? Do I want that like blue check mark? That would be a good reason to have it. That would be a good reason to have it. That would be a good reason to have it. Like they might be persuasive to you in Like they might be persuasive to you in Like they might be persuasive to you in different ways. And it's not necessary, different ways. And it's not necessary, different ways. And it's not necessary, but it is not nonsense. And it's but it is not nonsense. And it's but it is not nonsense. And it's certainly nice to have. All right. I certainly nice to have. All right. I certainly nice to have. All right. I expected you to say nonsense. I mean, expected you to say nonsense. I mean, expected you to say nonsense. I mean, it's nice to have for me. I like it. it's nice to have for me. I like it. it's nice to have for me. I like it. Okay. Next one. Bit of like a not a hot Okay. Next one. Bit of like a not a hot Okay. Next one. Bit of like a not a hot topic, but um I find churches kind of topic, but um I find churches kind of topic, but um I find churches kind of fumbling this one a little bit, not fumbling this one a little bit, not fumbling this one a little bit, not knowing what to do. So, I'm glad you're knowing what to do. So, I'm glad you're knowing what to do. So, I'm glad you're going to speak to it. Um church accounts going to speak to it. Um church accounts going to speak to it. Um church accounts following and engaging with others. Ooh. following and engaging with others. Ooh. following and engaging with others. Ooh. Okay. Have I said ooh to every single Okay. Have I said ooh to every single Okay. Have I said ooh to every single one? I don't think so. Okay. I'm going one? I don't think so. Okay. I'm going one? I don't think so. Okay. I'm going to try not to. You know, you're the one to try not to. You know, you're the one to try not to. You know, you're the one that came up the list. Oh, what a great that came up the list. Oh, what a great that came up the list. Oh, what a great prompt. Uh, heck, I'm going to put this as Uh, heck, I'm going to put this as necessary. necessary. necessary. Oh, this is low cost, low effort, Oh, this is low cost, low effort, Oh, this is low cost, low effort, potential high upside. Okay. And that's potential high upside. Okay. And that's potential high upside. Okay. And that's why it's going to be necessary. I I was why it's going to be necessary. I I was why it's going to be necessary. I I was kind of back and forth between nice to kind of back and forth between nice to kind of back and forth between nice to have and necessary. It just doesn't cost have and necessary. It just doesn't cost have and necessary. It just doesn't cost you anything, right? If a person follows you anything, right? If a person follows you anything, right? If a person follows you, these are the parameters for doing you, these are the parameters for doing you, these are the parameters for doing this. If a person follows you and you this. If a person follows you and you this. If a person follows you and you know them and they attend your church, know them and they attend your church, know them and they attend your church, you can follow them back. Okay? Do not you can follow them back. Okay? Do not you can follow them back. Okay? Do not follow someone from your church that follow someone from your church that follow someone from your church that does not follow you. Strange behavior.

does not follow you. Strange behavior. does not follow you. Strange behavior. Okay? Do not follow someone that follows Okay? Do not follow someone that follows Okay? Do not follow someone that follows you who you do not know. Even if I think you who you do not know. Even if I think you who you do not know. Even if I think I've seen No, no, no. Don't. Nope. Did I've seen No, no, no. Don't. Nope. Did I've seen No, no, no. Don't. Nope. Did you see Love is Blind season 7? Okay. you see Love is Blind season 7? Okay. you see Love is Blind season 7? Okay. Like it's not um Like it's not um Like it's not um local businesses. That's the other one. local businesses. That's the other one. local businesses. That's the other one. Yeah. And they don't have to follow you, Yeah. And they don't have to follow you, Yeah. And they don't have to follow you, your church. Oh, I'm gonna follow the your church. Oh, I'm gonna follow the your church. Oh, I'm gonna follow the Mexican restaurant. I'm gonna follow the Mexican restaurant. I'm gonna follow the Mexican restaurant. I'm gonna follow the the realtor who has like the billboards the realtor who has like the billboards the realtor who has like the billboards everywhere. I'm gonna follow like the everywhere. I'm gonna follow like the everywhere. I'm gonna follow like the radio station that's local. I'm gonna radio station that's local. I'm gonna radio station that's local. I'm gonna follow like don't follow the schools, follow like don't follow the schools, follow like don't follow the schools, okay? Like that's stay away from that. okay? Like that's stay away from that. okay? Like that's stay away from that. But any of the local establishments, But any of the local establishments, But any of the local establishments, this will cost you nothing, but what it this will cost you nothing, but what it this will cost you nothing, but what it will do is it will signal, hey, this will do is it will signal, hey, this will do is it will signal, hey, this church is part of the community, which church is part of the community, which church is part of the community, which is a value for every single church. It is a value for every single church. It is a value for every single church. It will get you on the radar for the will get you on the radar for the will get you on the radar for the realtor and the Mexican restaurant and realtor and the Mexican restaurant and realtor and the Mexican restaurant and whatever it is, right? Um and so like, whatever it is, right? Um and so like, whatever it is, right? Um and so like, you know, let's say it's the if I was a you know, let's say it's the if I was a you know, let's say it's the if I was a church, I would follow Counterpart church, I would follow Counterpart church, I would follow Counterpart Brewing. Yeah. Maybe not cuz they're a Brewing. Yeah. Maybe not cuz they're a Brewing. Yeah. Maybe not cuz they're a brewery. I I I guess I don't know. It brewery. I I I guess I don't know. It brewery. I I I guess I don't know. It depends what kind of church you are, depends what kind of church you are, depends what kind of church you are, right? The pizza place below us owned by right? The pizza place below us owned by right? The pizza place below us owned by this company, Counterpie. I would follow this company, Counterpie. I would follow this company, Counterpie. I would follow the pizza place. And then guess what? I the pizza place. And then guess what? I the pizza place. And then guess what? I go to that pizza place all the time.

go to that pizza place all the time. go to that pizza place all the time. Yes. At some point someone's going to Yes. At some point someone's going to Yes. At some point someone's going to ask, "Oh, you know, they're going to ask, "Oh, you know, they're going to ask, "Oh, you know, they're going to Where are you from?" "Oh, I'm from this Where are you from?" "Oh, I'm from this Where are you from?" "Oh, I'm from this church." "Oh, yeah. I've seen you those church." "Oh, yeah. I've seen you those church." "Oh, yeah. I've seen you those types of things, the seven rules of the types of things, the seven rules of the types of things, the seven rules of the seven touch points of marketing. Like seven touch points of marketing. Like seven touch points of marketing. Like it's always just like it takes seven it's always just like it takes seven it's always just like it takes seven touch points before somebody's willing touch points before somebody's willing touch points before somebody's willing to like engage with a brand or make a to like engage with a brand or make a to like engage with a brand or make a decision. Like all these little things decision. Like all these little things decision. Like all these little things matter. They cost nothing. You'll follow matter. They cost nothing. You'll follow matter. They cost nothing. You'll follow someone one time and then you see like someone one time and then you see like someone one time and then you see like we got a new pizza special. Double tap we got a new pizza special. Double tap we got a new pizza special. Double tap and keep rolling. Like those type of and keep rolling. Like those type of and keep rolling. Like those type of things make a difference. They keep you things make a difference. They keep you things make a difference. They keep you on the radar on the front. Why do people on the radar on the front. Why do people on the radar on the front. Why do people put up billboards? put up billboards? put up billboards? I'm not going to buy I sell a house like I'm not going to buy I sell a house like I'm not going to buy I sell a house like right. But I see oh Tim Yeah, Tim sells right. But I see oh Tim Yeah, Tim sells right. But I see oh Tim Yeah, Tim sells homes, you know. Okay, great. Maybe when homes, you know. Okay, great. Maybe when homes, you know. Okay, great. Maybe when I'm ready, I'm going to check out Tim. I'm ready, I'm going to check out Tim. I'm ready, I'm going to check out Tim. This is that for free. Yes. Don't have This is that for free. Yes. Don't have This is that for free. Yes. Don't have to spend $5,000 on the billboard. And to spend $5,000 on the billboard. And to spend $5,000 on the billboard. And then you are on the mind of people and then you are on the mind of people and then you are on the mind of people and you just, you know, like, oh, oh, you just, you know, like, oh, oh, you just, you know, like, oh, oh, comment pizza emoji, you know, like comment pizza emoji, you know, like comment pizza emoji, you know, like nothing. And I I think every church nothing. And I I think every church nothing. And I I think every church should be in the practice of doing this. should be in the practice of doing this. should be in the practice of doing this. No cost. And, you know, there's really No cost. And, you know, there's really No cost. And, you know, there's really no downside aside from following no downside aside from following no downside aside from following inappropriate. Don't be weird about it. inappropriate. Don't be weird about it. inappropriate. Don't be weird about it. Don't be weird about it. Um, so follow Don't be weird about it. Um, so follow Don't be weird about it. Um, so follow the parameters, you'll be set. All the parameters, you'll be set. All the parameters, you'll be set. All right. Good stuff. Okay, we're we're right. Good stuff. Okay, we're we're right. Good stuff. Okay, we're we're finally to it. The second type of finally to it. The second type of finally to it. The second type of promotion, we talked about sprint promotion, we talked about sprint promotion, we talked about sprint promotions off the top. Uh what about promotions off the top. Uh what about promotions off the top. Uh what about sprinkle promotions? Sprinkle sprinkle promotions? Sprinkle sprinkle promotions? Sprinkle promotions. So a sprinkle promotion is promotions. So a sprinkle promotion is promotions. So a sprinkle promotion is the icing on the cake, the sprinkles on the icing on the cake, the sprinkles on the icing on the cake, the sprinkles on top of the Sunday. It's not the top of the Sunday. It's not the top of the Sunday. It's not the substance of the post. It's the pro substance of the post. It's the pro substance of the post. It's the pro sprinkle promotion that comes at the sprinkle promotion that comes at the sprinkle promotion that comes at the end. A sprinkle promotion can be done end. A sprinkle promotion can be done end. A sprinkle promotion can be done indefinitely. You could publish every indefinitely. You could publish every indefinitely. You could publish every single piece of content on social with a single piece of content on social with a single piece of content on social with a sprinkle promotion at the end. So, a sprinkle promotion at the end. So, a sprinkle promotion at the end. So, a great example of a sprinkle promotion is

great example of a sprinkle promotion is great example of a sprinkle promotion is one of these sermon uh uh skit skit one of these sermon uh uh skit skit one of these sermon uh uh skit skit reels that is really funny, but it is reels that is really funny, but it is reels that is really funny, but it is like and then come to worship night or like and then come to worship night or like and then come to worship night or whatever. So, like you laugh and you whatever. So, like you laugh and you whatever. So, like you laugh and you chuckle and then you see the church is chuckle and then you see the church is chuckle and then you see the church is promoting uh worship night. I don't know promoting uh worship night. I don't know promoting uh worship night. I don't know if I said this one. The one that really if I said this one. The one that really if I said this one. The one that really got me the other day was there was a got me the other day was there was a got me the other day was there was a prompt. It was just like a black screen prompt. It was just like a black screen prompt. It was just like a black screen and it said like blow on the screen like and it said like blow on the screen like and it said like blow on the screen like okay three two one and it cuts to a okay three two one and it cuts to a okay three two one and it cuts to a church staff member holding a sign that church staff member holding a sign that church staff member holding a sign that says like worship night is next Sunday says like worship night is next Sunday says like worship night is next Sunday and they put a giant fan on them and it and they put a giant fan on them and it and they put a giant fan on them and it was like I'm blowing their hair back and was like I'm blowing their hair back and was like I'm blowing their hair back and it went to the next staff member and the it went to the next staff member and the it went to the next staff member and the next staff member and I was like this is next staff member and I was like this is next staff member and I was like this is a church that is promoting worship night a church that is promoting worship night a church that is promoting worship night that I'm not going to attend but like that I'm not going to attend but like that I'm not going to attend but like this is hilarious and that's a sprinkle this is hilarious and that's a sprinkle this is hilarious and that's a sprinkle promotion because the value of the post promotion because the value of the post promotion because the value of the post was it made me laugh and then at the end was it made me laugh and then at the end was it made me laugh and then at the end oh by the way we have worship night you oh by the way we have worship night you oh by the way we have worship night you can do this indefinitely. A sermon reel can do this indefinitely. A sermon reel can do this indefinitely. A sermon reel with DM automation at the end. That's a with DM automation at the end. That's a with DM automation at the end. That's a sprinkle promotion because you're sprinkle promotion because you're sprinkle promotion because you're saying, "Oh, by the way, if you want to saying, "Oh, by the way, if you want to saying, "Oh, by the way, if you want to listen to the full sermon, comment live listen to the full sermon, comment live listen to the full sermon, comment live and we'll send it to you." So, sprinkle and we'll send it to you." So, sprinkle and we'll send it to you." So, sprinkle promotions are necessary because I have promotions are necessary because I have promotions are necessary because I have yet to meet a church that has said yet yet to meet a church that has said yet yet to meet a church that has said yet meet a creator of any kind. It's like, meet a creator of any kind. It's like, meet a creator of any kind. It's like, "Yeah, we have no desire to promote "Yeah, we have no desire to promote "Yeah, we have no desire to promote promote whatsoever." So, could you do it promote whatsoever." So, could you do it promote whatsoever." So, could you do it in such a way where there's no cost and in such a way where there's no cost and in such a way where there's no cost and no downside at all? Yes. a sprinkle no downside at all? Yes. a sprinkle no downside at all? Yes. a sprinkle promotion when done well, when done promotion when done well, when done promotion when done well, when done properly, it will never ever ever properly, it will never ever ever properly, it will never ever ever derail, hurt, affect your social media derail, hurt, affect your social media derail, hurt, affect your social media momentum in a one in in any way. Whereas momentum in a one in in any way. Whereas momentum in a one in in any way. Whereas a sprint promotion, like sometimes you a sprint promotion, like sometimes you a sprint promotion, like sometimes you have to weigh the cost of it. Yeah. Like have to weigh the cost of it. Yeah. Like have to weigh the cost of it. Yeah. Like for most churches, it's worth it a for most churches, it's worth it a for most churches, it's worth it a couple of times a year, but like we

couple of times a year, but like we couple of times a year, but like we don't do sprint promotions twice a year don't do sprint promotions twice a year don't do sprint promotions twice a year every year. Sometimes I'm like, you every year. Sometimes I'm like, you every year. Sometimes I'm like, you know, we need like an extended like six know, we need like an extended like six know, we need like an extended like six to eight month period if we've come out to eight month period if we've come out to eight month period if we've come out of a heavy promo uh period where it's of a heavy promo uh period where it's of a heavy promo uh period where it's like we we just need to like recover all like we we just need to like recover all like we we just need to like recover all that momentum and build up kind of that that momentum and build up kind of that that momentum and build up kind of that engagement and attention and then we'll engagement and attention and then we'll engagement and attention and then we'll kind of return to promote. So necessary kind of return to promote. So necessary kind of return to promote. So necessary sprinkle promotions, sprint promotions, sprinkle promotions, sprint promotions, sprinkle promotions, sprint promotions, nice to have. You put those two together nice to have. You put those two together nice to have. You put those two together and you have the ammo and the tools at and you have the ammo and the tools at and you have the ammo and the tools at your disposal to promote whatever you your disposal to promote whatever you your disposal to promote whatever you want, whenever you want in ways where want, whenever you want in ways where want, whenever you want in ways where people will engage and take next steps. people will engage and take next steps. people will engage and take next steps. And that really is is the secret. It's And that really is is the secret. It's And that really is is the secret. It's not it's not nefarious in any way to not it's not nefarious in any way to not it's not nefarious in any way to unless it's in congruent with the post unless it's in congruent with the post unless it's in congruent with the post itself, but it's not nefarious in any itself, but it's not nefarious in any itself, but it's not nefarious in any way to to sneak a little promotion into way to to sneak a little promotion into way to to sneak a little promotion into the end of a post, whether it's the last the end of a post, whether it's the last the end of a post, whether it's the last slide on a carousel or the end of a skit slide on a carousel or the end of a skit slide on a carousel or the end of a skit reel. Um, it's just an effective means reel. Um, it's just an effective means reel. Um, it's just an effective means of talking about what you need to talk of talking about what you need to talk of talking about what you need to talk about at church um without overwhelming about at church um without overwhelming about at church um without overwhelming your audience. You know, years ago, we your audience. You know, years ago, we your audience. You know, years ago, we did this case study of I forget how many did this case study of I forget how many did this case study of I forget how many church social media accounts we we church social media accounts we we church social media accounts we we studied, but um uh the the the best studied, but um uh the the the best studied, but um uh the the the best performing church social media accounts. performing church social media accounts. performing church social media accounts. came up with this rule out of the data came up with this rule out of the data came up with this rule out of the data called the one in5 rule which is no more called the one in5 rule which is no more called the one in5 rule which is no more than one in five of your posts should be than one in five of your posts should be than one in five of your posts should be promotional in nature. Uh so about 20% promotional in nature. Uh so about 20% promotional in nature. Uh so about 20% of your posts or less should be of your posts or less should be of your posts or less should be promotional in nature. And I think that promotional in nature. And I think that promotional in nature. And I think that sprinkle pro promotion um strategy kind sprinkle pro promotion um strategy kind sprinkle pro promotion um strategy kind of like sidesteps that a little bit of like sidesteps that a little bit of like sidesteps that a little bit because you could post every day and the because you could post every day and the because you could post every day and the post could have value and at the very post could have value and at the very post could have value and at the very end or even if you tuck it into the end or even if you tuck it into the end or even if you tuck it into the caption doesn't even have to be in the caption doesn't even have to be in the caption doesn't even have to be in the post at all. Um you know we have weekly post at all. Um you know we have weekly post at all. Um you know we have weekly prayer at our church every Thursday like prayer at our church every Thursday like prayer at our church every Thursday like we want people to come out to pray but I we want people to come out to pray but I we want people to come out to pray but I can't be posting every Wednesday. Hey we can't be posting every Wednesday. Hey we can't be posting every Wednesday. Hey we got prayer tomorrow. Hey, we got to pray got prayer tomorrow. Hey, we got to pray got prayer tomorrow. Hey, we got to pray tomorrow. So instead, on Wednesdays or tomorrow. So instead, on Wednesdays or tomorrow. So instead, on Wednesdays or Thursdays, I'll do a carousel post of a

Thursdays, I'll do a carousel post of a Thursdays, I'll do a carousel post of a guided prayer. Every week, it's a guided prayer. Every week, it's a guided prayer. Every week, it's a different guided prayer, whether it's different guided prayer, whether it's different guided prayer, whether it's the Jesus prayer or a prayer for spring the Jesus prayer or a prayer for spring the Jesus prayer or a prayer for spring or a blessing for Easter or whatever. or a blessing for Easter or whatever. or a blessing for Easter or whatever. And the last side of that carousel, hey, And the last side of that carousel, hey, And the last side of that carousel, hey, we pray on Thursdays, right? You just we pray on Thursdays, right? You just we pray on Thursdays, right? You just sneak it in there. It's not it's not sneak it in there. It's not it's not sneak it in there. It's not it's not disingenuous. It's it's congruent. It's disingenuous. It's it's congruent. It's disingenuous. It's it's congruent. It's not inongruent. It's not offending not inongruent. It's not offending not inongruent. It's not offending anyone. And it's not costing any of the anyone. And it's not costing any of the anyone. And it's not costing any of the kind of social trust that I have with kind of social trust that I have with kind of social trust that I have with the audience. I'm not making a the audience. I'm not making a the audience. I'm not making a withdrawal uh from from their trust or withdrawal uh from from their trust or withdrawal uh from from their trust or attention by sneaking that in there. attention by sneaking that in there. attention by sneaking that in there. Every single carousel on my Instagram is Every single carousel on my Instagram is Every single carousel on my Instagram is a sprinkle promotion, right? Either like a sprinkle promotion, right? Either like a sprinkle promotion, right? Either like from today's carousel. At the end, I'll from today's carousel. At the end, I'll from today's carousel. At the end, I'll say comment this and I'll send you the say comment this and I'll send you the say comment this and I'll send you the full YouTube video cuz I'll take our full YouTube video cuz I'll take our full YouTube video cuz I'll take our YouTube videos and I will repurpose them YouTube videos and I will repurpose them YouTube videos and I will repurpose them into a carousel. So like the first 10 into a carousel. So like the first 10 into a carousel. So like the first 10 slides are like learn teach teach. It's slides are like learn teach teach. It's slides are like learn teach teach. It's all valuable content. You could consume all valuable content. You could consume all valuable content. You could consume the carousel and like it could be the carousel and like it could be the carousel and like it could be enough. Nobody's mad on slide 11 where enough. Nobody's mad on slide 11 where enough. Nobody's mad on slide 11 where I'm like did you want this in greater I'm like did you want this in greater I'm like did you want this in greater depth? I'll give you a free video. Oh, depth? I'll give you a free video. Oh, depth? I'll give you a free video. Oh, come on. come on. come on. No, it doesn't bother anyone. And what No, it doesn't bother anyone. And what No, it doesn't bother anyone. And what it does is our YouTube channel has seen it does is our YouTube channel has seen it does is our YouTube channel has seen like a like uptick because people are like a like uptick because people are like a like uptick because people are coming from Instagram and now they're coming from Instagram and now they're coming from Instagram and now they're moving over to YouTube on carousels moving over to YouTube on carousels moving over to YouTube on carousels where I don't have one. So the day where I don't have one. So the day where I don't have one. So the day before it was talking about plants on before it was talking about plants on before it was talking about plants on stage, there was no like video at the stage, there was no like video at the stage, there was no like video at the end. By the way, here's how to water end. By the way, here's how to water end. By the way, here's how to water your plants YouTube video tutorial.

your plants YouTube video tutorial. your plants YouTube video tutorial. There wasn't anything like that. All it There wasn't anything like that. All it There wasn't anything like that. All it said was the final slide was, "Hey, I'm said was the final slide was, "Hey, I'm said was the final slide was, "Hey, I'm Brady. I don't know if you know me. Brady. I don't know if you know me. Brady. I don't know if you know me. Picture of me. If you like this post, Picture of me. If you like this post, Picture of me. If you like this post, save it, share it, follow. Yeah, that's save it, share it, follow. Yeah, that's save it, share it, follow. Yeah, that's a promotion. I'm saying do something a promotion. I'm saying do something a promotion. I'm saying do something that you don't want to do that I want that you don't want to do that I want that you don't want to do that I want you to do. Yes. No one gets again mad you to do. Yes. No one gets again mad you to do. Yes. No one gets again mad like plant plant. No, it's nice. like plant plant. No, it's nice. like plant plant. No, it's nice. Indefinite promotions at no cost. Very Indefinite promotions at no cost. Very Indefinite promotions at no cost. Very good. All right, number 10. Coming into good. All right, number 10. Coming into good. All right, number 10. Coming into the home stretch here. Have we had any the home stretch here. Have we had any the home stretch here. Have we had any nonsense things? No, but I'm curious nonsense things? No, but I'm curious nonsense things? No, but I'm curious about this one. Oh, this is the one I about this one. Oh, this is the one I about this one. Oh, this is the one I could tell. What about hashtags? could tell. What about hashtags? could tell. What about hashtags? Nonsense. Thank you. Get a hashtag out Nonsense. Thank you. Get a hashtag out Nonsense. Thank you. Get a hashtag out of here. And that's not even that's not of here. And that's not even that's not of here. And that's not even that's not even Brady Sheer opinion. That comes even Brady Sheer opinion. That comes even Brady Sheer opinion. That comes that comes from the head of the company that comes from the head of the company that comes from the head of the company himself, Adami. Hashtags get him out of himself, Adami. Hashtags get him out of himself, Adami. Hashtags get him out of here. They used to matter because we had here. They used to matter because we had here. They used to matter because we had these nonsophisticated ways of these nonsophisticated ways of these nonsophisticated ways of distributing content. That was the way. distributing content. That was the way. distributing content. That was the way. What is this supposed #te? Oh, thank What is this supposed #te? Oh, thank What is this supposed #te? Oh, thank God. # pizza. Oh, I'm really glad I I God. # pizza. Oh, I'm really glad I I God. # pizza. Oh, I'm really glad I I couldn't see it. This robot was lost.

couldn't see it. This robot was lost. couldn't see it. This robot was lost. Yeah. Now, like every single word you Yeah. Now, like every single word you Yeah. Now, like every single word you say is being automatically transcribed. say is being automatically transcribed. say is being automatically transcribed. You don't need to go, "Oh, by the way, You don't need to go, "Oh, by the way, You don't need to go, "Oh, by the way, hashtag this." Now, if you go to my hashtag this." Now, if you go to my hashtag this." Now, if you go to my post, will you see hashtags? Yes, post, will you see hashtags? Yes, post, will you see hashtags? Yes, because there's really no downside to because there's really no downside to because there's really no downside to adding them. And but I have gone into adding them. And but I have gone into adding them. And but I have gone into the analytics and like our best the analytics and like our best the analytics and like our best performing posts have had like 3% of performing posts have had like 3% of performing posts have had like 3% of your reach was from your reach was from your reach was from hashtags. And that's like one out of hashtags. And that's like one out of hashtags. And that's like one out of every 10 posts. So like I think there every 10 posts. So like I think there every 10 posts. So like I think there are some days where I'm like I'm not are some days where I'm like I'm not are some days where I'm like I'm not putting a hashtag in. And there are some putting a hashtag in. And there are some putting a hashtag in. And there are some days where I'm like, well, 10% of my days where I'm like, well, 10% of my days where I'm like, well, 10% of my posts have a 3% hashtag distribution. posts have a 3% hashtag distribution. posts have a 3% hashtag distribution. That means like 18 people doing the That means like 18 people doing the That means like 18 people doing the math. Yeah, 18 people is 18 people, you math. Yeah, 18 people is 18 people, you math. Yeah, 18 people is 18 people, you know, #botany on your last plant post. know, #botany on your last plant post. know, #botany on your last plant post. But that that's a that that I have But that that's a that that I have But that that's a that that I have 140,000 and every post is hitting like 140,000 and every post is hitting like 140,000 and every post is hitting like 50 to 100,000 people. So like for a 50 to 100,000 people. So like for a 50 to 100,000 people. So like for a church, if you do that same math, it church, if you do that same math, it church, if you do that same math, it might be like, "Oh yeah, we're talking might be like, "Oh yeah, we're talking might be like, "Oh yeah, we're talking about one quarter of a human, one about one quarter of a human, one about one quarter of a human, one quarter of an account." Like, "Okay, quarter of an account." Like, "Okay, quarter of an account." Like, "Okay, just then ditch the hashtags. It's not just then ditch the hashtags. It's not just then ditch the hashtags. It's not worth it." Nonsense. I don't even know worth it." Nonsense. I don't even know worth it." Nonsense. I don't even know how are people how are the 3% how are how are people how are the 3% how are how are people how are the 3% how are they coming to your post via hashtags?

they coming to your post via hashtags? they coming to your post via hashtags? Are they clicking on a hashtag from Are they clicking on a hashtag from Are they clicking on a hashtag from another post and then seeing those another post and then seeing those another post and then seeing those posts? Like I don't even know how they posts? Like I don't even know how they posts? Like I don't even know how they work on the platform anymore because the work on the platform anymore because the work on the platform anymore because the algorithm is just like so far ahead of algorithm is just like so far ahead of algorithm is just like so far ahead of my consciousness basically. Okay, let's my consciousness basically. Okay, let's my consciousness basically. Okay, let's go to like a big Okay, so carousel go to like a big Okay, so carousel go to like a big Okay, so carousel from a month ago. Church lobby design. from a month ago. Church lobby design. from a month ago. Church lobby design. I'm obsessed with 6,000 I'm obsessed with 6,000 I'm obsessed with 6,000 likes, 187,000 views. likes, 187,000 views. likes, 187,000 views. Insights. How many people of the 187,000 Insights. How many people of the 187,000 Insights. How many people of the 187,000 of which 45% were nonfollowers came from hashtags? And I don't see they won't hashtags? And I don't see they won't even show you like half the and this even show you like half the and this even show you like half the and this this is the problem. I would check a this is the problem. I would check a this is the problem. I would check a bunch and sometimes it would say where bunch and sometimes it would say where bunch and sometimes it would say where they came from. Instagram's like a they came from. Instagram's like a they came from. Instagram's like a hashtag a hash what a tag a hash what hashtag a hash what a tag a hash what hashtag a hash what a tag a hash what accounts engaged profile accounts engaged profile accounts engaged profile activity boost this post. So they might activity boost this post. So they might activity boost this post. So they might have removed it entirely at which point have removed it entirely at which point have removed it entirely at which point like this is me there. Yeah. In live like this is me there. Yeah. In live like this is me there. Yeah. In live time saying like okay I might just I time saying like okay I might just I time saying like okay I might just I might never do it. No cuz then I'm going might never do it. No cuz then I'm going might never do it. No cuz then I'm going to like Well, have you been doing it on to like Well, have you been doing it on to like Well, have you been doing it on every post? What do you do? Three every post? What do you do? Three every post? What do you do? Three hashtags or something? Yeah. I would say hashtags or something? Yeah. I would say hashtags or something? Yeah. I would say like 75% of posts, they're always the like 75% of posts, they're always the like 75% of posts, they're always the same hashtags. Oh. Oh, who's this Brady same hashtags. Oh. Oh, who's this Brady same hashtags. Oh. Oh, who's this Brady guy? I've never seen him before. Like, guy? I've never seen him before. Like, guy? I've never seen him before. Like, oh, church tech. I've been following oh, church tech. I've been following oh, church tech. I've been following this for years. I've never seen this.

this for years. I've never seen this. this for years. I've never seen this. Yeah. Like, okay, so call out the Yeah. Like, okay, so call out the Yeah. Like, okay, so call out the hypocrisy in your own life phrase. hypocrisy in your own life phrase. hypocrisy in your own life phrase. They're nonsense. Let it go. It's over. They're nonsense. Let it go. It's over. They're nonsense. Let it go. It's over. Okay, this next one's not nonsense. It's Okay, this next one's not nonsense. It's Okay, this next one's not nonsense. It's sermon reels. Okay, so photography and sermon reels. Okay, so photography and sermon reels. Okay, so photography and sermon reels, the two types of social sermon reels, the two types of social sermon reels, the two types of social media content that I would deem media content that I would deem media content that I would deem necessary for every church. Social media necessary for every church. Social media necessary for every church. Social media has two axes. There's depth and there's has two axes. There's depth and there's has two axes. There's depth and there's width. Width, that's sermon reels. We width. Width, that's sermon reels. We width. Width, that's sermon reels. We discussed this when we were talking discussed this when we were talking discussed this when we were talking about skit reels. Sermon reels, when the about skit reels. Sermon reels, when the about skit reels. Sermon reels, when the wisdom of scripture is repurposed, we wisdom of scripture is repurposed, we wisdom of scripture is repurposed, we always say the wisdom of scripture, it's always say the wisdom of scripture, it's always say the wisdom of scripture, it's for all people, for all time. When it is for all people, for all time. When it is for all people, for all time. When it is repurposed and repackaged in a way where repurposed and repackaged in a way where repurposed and repackaged in a way where it intersects with both faith and it intersects with both faith and it intersects with both faith and culture, it is just as relevant to culture, it is just as relevant to culture, it is just as relevant to people that know God and know your people that know God and know your people that know God and know your church as it is to people that don't church as it is to people that don't church as it is to people that don't know God and don't know your church. know God and don't know your church. know God and don't know your church. What that means is the potential reach What that means is the potential reach What that means is the potential reach is all humans. So that's why sermon is all humans. So that's why sermon is all humans. So that's why sermon reels are the bedrock of any social reels are the bedrock of any social reels are the bedrock of any social media strategy. And we see this when we media strategy. And we see this when we media strategy. And we see this when we look at the analytics for the churches look at the analytics for the churches look at the analytics for the churches that we work with. I'll go in, we'll do that we work with. I'll go in, we'll do that we work with. I'll go in, we'll do a 90-day review, and we'll look at the a 90-day review, and we'll look at the a 90-day review, and we'll look at the posts that have been reaching far and posts that have been reaching far and posts that have been reaching far and wide, and we'll see something like, oh, wide, and we'll see something like, oh, wide, and we'll see something like, oh, there was a 30-se secondond clip of you there was a 30-se secondond clip of you there was a 30-se secondond clip of you doing worship on a Sunday morning, and doing worship on a Sunday morning, and doing worship on a Sunday morning, and it had huge numbers, but it will have it had huge numbers, but it will have it had huge numbers, but it will have had no shares. it will have had no broad had no shares. it will have had no broad had no shares. it will have had no broad reach beyond people within the church reach beyond people within the church reach beyond people within the church space or within the actual church like space or within the actual church like space or within the actual church like this and then we'll see a sermon reel this and then we'll see a sermon reel this and then we'll see a sermon reel and usually it has more views, more and usually it has more views, more and usually it has more views, more impressions, more reach. But sometimes impressions, more reach. But sometimes impressions, more reach. But sometimes it doesn't. Let's say it's not the it doesn't. Let's say it's not the it doesn't. Let's say it's not the highest performing post that month, it's highest performing post that month, it's highest performing post that month, it's like number three or four and then like number three or four and then like number three or four and then you'll rank by shares and it will have

you'll rank by shares and it will have you'll rank by shares and it will have 10 times as many shares as any other 10 times as many shares as any other 10 times as many shares as any other post. Talking about Adami, he has said post. Talking about Adami, he has said post. Talking about Adami, he has said publicly, head of Instagram, the most publicly, head of Instagram, the most publicly, head of Instagram, the most important metric is sends, aka shares. important metric is sends, aka shares. important metric is sends, aka shares. Why? Because that is you as a human Why? Because that is you as a human Why? Because that is you as a human putting your stamp of endorsement on a putting your stamp of endorsement on a putting your stamp of endorsement on a post and sending it directly to an post and sending it directly to an post and sending it directly to an individual or to a group. It's one thing individual or to a group. It's one thing individual or to a group. It's one thing for a post to land on your feed and for a post to land on your feed and for a post to land on your feed and Instagram to say, "I think you'll like Instagram to say, "I think you'll like Instagram to say, "I think you'll like this." It is something different when a this." It is something different when a this." It is something different when a person you are in relationship with in person you are in relationship with in person you are in relationship with in your sphere of influence, in your your sphere of influence, in your your sphere of influence, in your network of humans, says, "I think you'd network of humans, says, "I think you'd network of humans, says, "I think you'd like this." It's digital evangelism. like this." It's digital evangelism. like this." It's digital evangelism. It's saying, "Hey, this is a way of It's saying, "Hey, this is a way of It's saying, "Hey, this is a way of articulating or uh talking about articulating or uh talking about articulating or uh talking about scripture and Jesus and the Christian scripture and Jesus and the Christian scripture and Jesus and the Christian life that I think is actually really life that I think is actually really life that I think is actually really compelling and maybe it'll help you compelling and maybe it'll help you compelling and maybe it'll help you understand something in a new way or understand something in a new way or understand something in a new way or maybe this will be encouraging for you maybe this will be encouraging for you maybe this will be encouraging for you or maybe this will be like the answer. or maybe this will be like the answer. or maybe this will be like the answer. You've been trying to figure out You've been trying to figure out You've been trying to figure out something in your life. This might give something in your life. This might give something in your life. This might give you the discernment and clarity that you you the discernment and clarity that you you the discernment and clarity that you need. need. need. I understand that sermon reels like are I understand that sermon reels like are I understand that sermon reels like are a dime a dozen in the sense that like we a dime a dozen in the sense that like we a dime a dozen in the sense that like we all do them and you might look at a skit all do them and you might look at a skit all do them and you might look at a skit reel and think like now that's creative, reel and think like now that's creative, reel and think like now that's creative, that's novel. But I just want to that's novel. But I just want to that's novel. But I just want to emphasize, we have looked at all the emphasize, we have looked at all the emphasize, we have looked at all the numbers anecdotally just on my own feed numbers anecdotally just on my own feed numbers anecdotally just on my own feed as I peruse it and then with the 150 as I peruse it and then with the 150 as I peruse it and then with the 150 plus churches that we work with and the plus churches that we work with and the plus churches that we work with and the thousands of posts that we publish. The thousands of posts that we publish. The thousands of posts that we publish. The sermon reels have the highest upside.

sermon reels have the highest upside. sermon reels have the highest upside. Yeah. And they have the highest Yeah. And they have the highest Yeah. And they have the highest correlation to effectiveness and mission correlation to effectiveness and mission correlation to effectiveness and mission and vision and purpose of church. So and vision and purpose of church. So and vision and purpose of church. So like every Tuesday and every Thursday like every Tuesday and every Thursday like every Tuesday and every Thursday it's sermon real time for us it's sermon real time for us it's sermon real time for us non-negotiable. Could that change in the non-negotiable. Could that change in the non-negotiable. Could that change in the future? Sure. And there are always ways future? Sure. And there are always ways future? Sure. And there are always ways of packaging something that can make it of packaging something that can make it of packaging something that can make it feel fresh. But what have we been doing feel fresh. But what have we been doing feel fresh. But what have we been doing since the history of church began? since the history of church began? since the history of church began? Someone gets up there and says, "This is Someone gets up there and says, "This is Someone gets up there and says, "This is what the Bible says." So long as we're what the Bible says." So long as we're what the Bible says." So long as we're on social, that's what we're going to be on social, that's what we're going to be on social, that's what we're going to be doing here as well. And the sermon and doing here as well. And the sermon and doing here as well. And the sermon and the skit reels, like those will probably the skit reels, like those will probably the skit reels, like those will probably not last as long as us taking the sermon not last as long as us taking the sermon not last as long as us taking the sermon and repurposing it for social media. The and repurposing it for social media. The and repurposing it for social media. The other thing about sermon reels and how other thing about sermon reels and how other thing about sermon reels and how great they are is that they are baked great they are is that they are baked great they are is that they are baked into the rhythm of church. They do not into the rhythm of church. They do not into the rhythm of church. They do not have this high requirement of time and have this high requirement of time and have this high requirement of time and energy. You don't have to like go energy. You don't have to like go energy. You don't have to like go through reels and be like, "Okay, which through reels and be like, "Okay, which through reels and be like, "Okay, which one am I going to do this week? Oh, this one am I going to do this week? Oh, this one am I going to do this week? Oh, this one." Where the church flips up a chair one." Where the church flips up a chair one." Where the church flips up a chair and it lands on this guy's head and then and it lands on this guy's head and then and it lands on this guy's head and then a piece of a parchment rolls down and a piece of a parchment rolls down and a piece of a parchment rolls down and says, "New service time." Like, you says, "New service time." Like, you says, "New service time." Like, you know, we're not going to do that. Our know, we're not going to do that. Our know, we're not going to do that. Our senior leadership is already creating senior leadership is already creating senior leadership is already creating sermons every single week. All we have sermons every single week. All we have sermons every single week. All we have to do is repurpose it for social. So, it to do is repurpose it for social. So, it to do is repurpose it for social. So, it has the highest upside. And in terms of has the highest upside. And in terms of has the highest upside. And in terms of like time and we have to come up with like time and we have to come up with like time and we have to come up with ideas the lowest. You just can't beat ideas the lowest. You just can't beat ideas the lowest. You just can't beat that. So that is width. And then depth, that. So that is width. And then depth, that. So that is width. And then depth, that's the photos of people in your that's the photos of people in your that's the photos of people in your church. Not going to reach wide. Not church. Not going to reach wide. Not church. Not going to reach wide. Not going to like come across my feed cuz I going to like come across my feed cuz I going to like come across my feed cuz I don't know those people. But the people don't know those people. But the people don't know those people. But the people that do attend your church, they see that do attend your church, they see that do attend your church, they see that. They're like, "Yes, I have a that. They're like, "Yes, I have a that. They're like, "Yes, I have a church family outside of wherever I'm

church family outside of wherever I'm church family outside of wherever I'm viewing this on my phone right now." And viewing this on my phone right now." And viewing this on my phone right now." And if you want to substitute skit reels for if you want to substitute skit reels for if you want to substitute skit reels for photography, like I said, I think that's photography, like I said, I think that's photography, like I said, I think that's totally fine. there's a much higher totally fine. there's a much higher totally fine. there's a much higher upside of like time and energy upside of like time and energy upside of like time and energy commitment there. But I think those commitment there. But I think those commitment there. But I think those videos are also like probably better videos are also like probably better videos are also like probably better than just a still photo in some sense. than just a still photo in some sense. than just a still photo in some sense. Um the great thing about still photos Um the great thing about still photos Um the great thing about still photos though, speaking of sprinkle promotions, though, speaking of sprinkle promotions, though, speaking of sprinkle promotions, is you can just have like, let's say VBS is you can just have like, let's say VBS is you can just have like, let's say VBS is coming up and you're like, we wasted is coming up and you're like, we wasted is coming up and you're like, we wasted our sprint promotion on new service our sprint promotion on new service our sprint promotion on new service times last month. What are we going to times last month. What are we going to times last month. What are we going to do now? Okay, great. A carousel of do now? Okay, great. A carousel of do now? Okay, great. A carousel of photos from last year's VBS. Great. photos from last year's VBS. Great. photos from last year's VBS. Great. Everyone in church loves to see that. Everyone in church loves to see that. Everyone in church loves to see that. Oh, look, kids. Fun. They're having fun. Oh, look, kids. Fun. They're having fun. Oh, look, kids. Fun. They're having fun. They're learning about Jesus. Oh, water They're learning about Jesus. Oh, water They're learning about Jesus. Oh, water gun day. So fun. And then the caption gun day. So fun. And then the caption gun day. So fun. And then the caption just says, "By the way, you know, VBS just says, "By the way, you know, VBS just says, "By the way, you know, VBS registration is now open. Head to our registration is now open. Head to our registration is now open. Head to our website or comment VBS and we'll send website or comment VBS and we'll send website or comment VBS and we'll send you the link." That is a an a word of you the link." That is a an a word of you the link." That is a an a word of urgency, I think, to all the church urgency, I think, to all the church urgency, I think, to all the church listen all the churches listening and listen all the churches listening and listen all the churches listening and and I'm thinking about my church, which and I'm thinking about my church, which and I'm thinking about my church, which is, you know, a church of 65 75 people, is, you know, a church of 65 75 people, is, you know, a church of 65 75 people, the average church size in America. And the average church size in America. And the average church size in America. And we don't film our services. Um we don't we don't film our services. Um we don't we don't film our services. Um we don't even publish other podcasts anymore for even publish other podcasts anymore for even publish other podcasts anymore for reasons. Um, reasons. Um, reasons. Um, but the way you talk about sermon reels, but the way you talk about sermon reels, but the way you talk about sermon reels, the way we talk about sermon reels, and the way we talk about sermon reels, and the way we talk about sermon reels, and the impact that we're seeing them have, the impact that we're seeing them have, the impact that we're seeing them have, um, again, not just on on on the um, again, not just on on on the um, again, not just on on on the existing congregation of a church, but existing congregation of a church, but existing congregation of a church, but we're talking wide here. We're talking we're talking wide here. We're talking we're talking wide here. We're talking like really broad impact, global impact, like really broad impact, global impact, like really broad impact, global impact, um, because these pieces of content, um, because these pieces of content, um, because these pieces of content, because the best sermons are finding because the best sermons are finding because the best sermons are finding themselves right at the intersection of themselves right at the intersection of themselves right at the intersection of faith and culture. Um, talking about the faith and culture. Um, talking about the faith and culture. Um, talking about the the the most important truths, the the the most important truths, the the the most important truths, the things we're all wrestling with. Um, it

things we're all wrestling with. Um, it things we're all wrestling with. Um, it is kind of a word to to churches who is kind of a word to to churches who is kind of a word to to churches who aren't yet filming their services. An aren't yet filming their services. An aren't yet filming their services. An appeal to like, hey, maybe you don't appeal to like, hey, maybe you don't appeal to like, hey, maybe you don't need to be publishing on YouTube, maybe need to be publishing on YouTube, maybe need to be publishing on YouTube, maybe you don't need to be filming for that you don't need to be filming for that you don't need to be filming for that reason, but maybe you do need to be reason, but maybe you do need to be reason, but maybe you do need to be filming your services for this reason. filming your services for this reason. filming your services for this reason. Uh, because the opportunity is so ripe. Uh, because the opportunity is so ripe. Uh, because the opportunity is so ripe. Um, now for churches like ours who Um, now for churches like ours who Um, now for churches like ours who aren't currently filming, that doesn't aren't currently filming, that doesn't aren't currently filming, that doesn't mean that you can't take that that piece mean that you can't take that that piece mean that you can't take that that piece of content that your senior leader is is of content that your senior leader is is of content that your senior leader is is producing every week and repurpose it producing every week and repurpose it producing every week and repurpose it for social. We've we've created a for social. We've we've created a for social. We've we've created a strategy for that using carousel posts. strategy for that using carousel posts. strategy for that using carousel posts. And so we'll take kind of a big idea or And so we'll take kind of a big idea or And so we'll take kind of a big idea or the three points or whatever and turn it the three points or whatever and turn it the three points or whatever and turn it into a carousel that week to kind of into a carousel that week to kind of into a carousel that week to kind of achieve the same thing. It's like, okay, achieve the same thing. It's like, okay, achieve the same thing. It's like, okay, that really important piece of content that really important piece of content that really important piece of content has high quality content has been has high quality content has been has high quality content has been created. Let's take a little portion of created. Let's take a little portion of created. Let's take a little portion of it and repurpose it for social. So you it and repurpose it for social. So you it and repurpose it for social. So you don't have to be completely without, but don't have to be completely without, but don't have to be completely without, but it is like a word of urgency for it is like a word of urgency for it is like a word of urgency for churches maybe who aren't yet filming churches maybe who aren't yet filming churches maybe who aren't yet filming their services. Like this is this is their services. Like this is this is their services. Like this is this is such a rich opportunity to reach people such a rich opportunity to reach people such a rich opportunity to reach people with the greatest story ever told. Maybe with the greatest story ever told. Maybe with the greatest story ever told. Maybe there's a bit of responsibility we have there's a bit of responsibility we have there's a bit of responsibility we have there. Um, so I think that's a there. Um, so I think that's a there. Um, so I think that's a word. Okay, we got three left. We got word. Okay, we got three left. We got word. Okay, we got three left. We got four left. We're going to have three four left. We're going to have three four left. We're going to have three left after this one. We got four left.

left after this one. We got four left. left after this one. We got four left. Social accounts for different Social accounts for different Social accounts for different ministries. Nonsense. All right. Okay. I ministries. Nonsense. All right. Okay. I ministries. Nonsense. All right. Okay. I mean, it depends on what type of church mean, it depends on what type of church mean, it depends on what type of church you are. We have a rule of thumb here. you are. We have a rule of thumb here. you are. We have a rule of thumb here. No. And you know why we hate nuance is No. And you know why we hate nuance is No. And you know why we hate nuance is like I hate the it depends answer. Like like I hate the it depends answer. Like like I hate the it depends answer. Like the it depends answer is a valid answer the it depends answer is a valid answer the it depends answer is a valid answer every single time, which means it's every single time, which means it's every single time, which means it's never useful. never useful. never useful. Nuance is nonsense. Yeah. Yeah. There is Nuance is nonsense. Yeah. Yeah. There is Nuance is nonsense. Yeah. Yeah. There is no nuance in nuance apparently if you no nuance in nuance apparently if you no nuance in nuance apparently if you are Brady Sheerer. So, uh, social are Brady Sheerer. So, uh, social are Brady Sheerer. So, uh, social accounts for other ministries. The rule accounts for other ministries. The rule accounts for other ministries. The rule of thumb we have for, uh, we have for of thumb we have for, uh, we have for of thumb we have for, uh, we have for this is this. If a ministry has its own this is this. If a ministry has its own this is this. If a ministry has its own worship service, it could qualify for worship service, it could qualify for worship service, it could qualify for its own social accounts. And we'll get its own social accounts. And we'll get its own social accounts. And we'll get to that. Could being the operative term. to that. Could being the operative term. to that. Could being the operative term. So, men's ministry, So, men's ministry, So, men's ministry, regular worship service, not like, oh regular worship service, not like, oh regular worship service, not like, oh yeah, once a year we get together. yeah, once a year we get together. yeah, once a year we get together. Women's ministry, no. Kids ministry, Women's ministry, no. Kids ministry, Women's ministry, no. Kids ministry, probably not. The only one might be the probably not. The only one might be the probably not. The only one might be the youth ministry. Just because it would youth ministry. Just because it would youth ministry. Just because it would qualify then does not mean it needs one qualify then does not mean it needs one qualify then does not mean it needs one because then you need to evaluate okay because then you need to evaluate okay because then you need to evaluate okay if no weeks off is the singular if no weeks off is the singular if no weeks off is the singular non-negotiable of social are we able to non-negotiable of social are we able to non-negotiable of social are we able to sustain this content production for both sustain this content production for both sustain this content production for both accounts indefinitely. Very few churches accounts indefinitely. Very few churches accounts indefinitely. Very few churches are able to to sustain a single account are able to to sustain a single account are able to to sustain a single account on its own indefinitely. So it's very on its own indefinitely. So it's very on its own indefinitely. So it's very unlikely for most churches listening unlikely for most churches listening unlikely for most churches listening that they could do two. If you are going that they could do two. If you are going that they could do two. If you are going to do multiple um it's really got to to do multiple um it's really got to to do multiple um it's really got to only be for the youth night, youth only be for the youth night, youth only be for the youth night, youth ministry or any ministry that has its ministry or any ministry that has its ministry or any ministry that has its own worship service. So like maybe young own worship service. So like maybe young own worship service. So like maybe young adults depending on the size of church adults depending on the size of church adults depending on the size of church that you are. Um but most churches just that you are. Um but most churches just that you are. Um but most churches just focusing on one is is is ideal. And when focusing on one is is is ideal. And when focusing on one is is is ideal. And when you focus on one, you consolidate um all you focus on one, you consolidate um all you focus on one, you consolidate um all of the content to one account. It just of the content to one account. It just of the content to one account. It just gives you more opportunity for high gives you more opportunity for high gives you more opportunity for high quality content on that account. Yeah.

quality content on that account. Yeah. quality content on that account. Yeah. Um so and and I could probably touch Um so and and I could probably touch Um so and and I could probably touch briefly on multiacus as well because it briefly on multiacus as well because it briefly on multiacus as well because it kind of extends here. The rule that we kind of extends here. The rule that we kind of extends here. The rule that we have for multicampus is like if you are have for multicampus is like if you are have for multicampus is like if you are one church multiple one church multiple one church multiple locations then like there there is a locations then like there there is a locations then like there there is a spectrum of multi-sight right the closer spectrum of multi-sight right the closer spectrum of multi-sight right the closer you are to autonomous churches the more you are to autonomous churches the more you are to autonomous churches the more reason to have autonomous social reason to have autonomous social reason to have autonomous social accounts but the more you're like on the accounts but the more you're like on the accounts but the more you're like on the side of like one church multiple side of like one church multiple side of like one church multiple locations if you're doing simal cast if locations if you're doing simal cast if locations if you're doing simal cast if you're doing any type of like you know you're doing any type of like you know you're doing any type of like you know again if it's not its own worship again if it's not its own worship again if it's not its own worship service it would not qualify so that service it would not qualify so that service it would not qualify so that same rule can extend to multi site. same rule can extend to multi site. same rule can extend to multi site. That's good. We actually just had That's good. We actually just had That's good. We actually just had someone write into u our email account someone write into u our email account someone write into u our email account this week asking that very question. So, this week asking that very question. So, this week asking that very question. So, it's one of those questions that gets it's one of those questions that gets it's one of those questions that gets sent in to DMs and email all the time sent in to DMs and email all the time sent in to DMs and email all the time because it's not answered on like the because it's not answered on like the because it's not answered on like the main pages. But that's because like it main pages. But that's because like it main pages. But that's because like it doesn't apply to most people. So, you doesn't apply to most people. So, you doesn't apply to most people. So, you have like 5% of people are like, "You've have like 5% of people are like, "You've have like 5% of people are like, "You've never talked about this." And I'm like, never talked about this." And I'm like, never talked about this." And I'm like, "Yeah, it's cuz I post about it." But "Yeah, it's cuz I post about it." But "Yeah, it's cuz I post about it." But for churches in that situation, it's for churches in that situation, it's for churches in that situation, it's like, "Well, what do we do?" Yeah. We like, "Well, what do we do?" Yeah. We like, "Well, what do we do?" Yeah. We need to know. All right. What about need to know. All right. What about need to know. All right. What about ideal post timing? What do we do there? ideal post timing? What do we do there? ideal post timing? What do we do there? That's nonsense, too. Yeah. It's funny That's nonsense, too. Yeah. It's funny That's nonsense, too. Yeah. It's funny because this is just like because this is just like because this is just like hashtags. Every hashtags. Every hashtags. Every quarter, twice a year, I will publish a quarter, twice a year, I will publish a quarter, twice a year, I will publish a carousel. Best times to post on social carousel. Best times to post on social carousel. Best times to post on social for churches. And everyone's like, for churches. And everyone's like, for churches. And everyone's like, finally, finally, finally, you know, we always say, repeat the you know, we always say, repeat the you know, we always say, repeat the best, forget the rest, continue to test.

best, forget the rest, continue to test. best, forget the rest, continue to test. Yeah, I can't quit the best social times Yeah, I can't quit the best social times Yeah, I can't quit the best social times carousel because no matter when like I carousel because no matter when like I carousel because no matter when like I the entire carousel is dedicated to we the entire carousel is dedicated to we the entire carousel is dedicated to we ran a report on all the churches that we ran a report on all the churches that we ran a report on all the churches that we work with and here were the ideal work with and here were the ideal work with and here were the ideal publishing times and then every other publishing times and then every other publishing times and then every other slide is but it doesn't matter and slide is but it doesn't matter and slide is but it doesn't matter and here's why. And I don't know if people here's why. And I don't know if people here's why. And I don't know if people are liking the post because they're like are liking the post because they're like are liking the post because they're like great point timing doesn't matter. I great point timing doesn't matter. I great point timing doesn't matter. I don't think that's why I think they're don't think that's why I think they're don't think that's why I think they're liking because they're like perfect he's liking because they're like perfect he's liking because they're like perfect he's now I know when to publish. So post now I know when to publish. So post now I know when to publish. So post timing does not make any difference at timing does not make any difference at timing does not make any difference at all. Why? Because this discovery era of all. Why? Because this discovery era of all. Why? Because this discovery era of social will show the post to the people social will show the post to the people social will show the post to the people that need to see it. And the lifespan that need to see it. And the lifespan that need to see it. And the lifespan for a social post is many days, even up for a social post is many days, even up for a social post is many days, even up to months at this point. So it doesn't to months at this point. So it doesn't to months at this point. So it doesn't matter. In the previous era, you had to matter. In the previous era, you had to matter. In the previous era, you had to publish because, okay, I know most of my publish because, okay, I know most of my publish because, okay, I know most of my followers are online between 9 and 10:00 followers are online between 9 and 10:00 followers are online between 9 and 10:00 a.m. So I have to publish because the a.m. So I have to publish because the a.m. So I have to publish because the lifespan of this post is 48 hours. So, lifespan of this post is 48 hours. So, lifespan of this post is 48 hours. So, if I don't publish it within a window of if I don't publish it within a window of if I don't publish it within a window of activity, I'm going to miss the first 24 activity, I'm going to miss the first 24 activity, I'm going to miss the first 24 hours and then this post will have no hours and then this post will have no hours and then this post will have no hope. That doesn't exist anymore. So, hope. That doesn't exist anymore. So, hope. That doesn't exist anymore. So, this used to have merit behind the idea.

this used to have merit behind the idea. this used to have merit behind the idea. It does not matter anymore. Don't post It does not matter anymore. Don't post It does not matter anymore. Don't post at 2 a.m., right? You're awake at a at 2 a.m., right? You're awake at a at 2 a.m., right? You're awake at a time. You're awake. Post when you're time. You're awake. Post when you're time. You're awake. Post when you're awake. Yeah. You know what's so funny awake. Yeah. You know what's so funny awake. Yeah. You know what's so funny about this? I was scheduling some posts about this? I was scheduling some posts about this? I was scheduling some posts using the uh like the meta business using the uh like the meta business using the uh like the meta business manager the other day for church and uh manager the other day for church and uh manager the other day for church and uh they on the calendar they're like they on the calendar they're like they on the calendar they're like highlighting time slots where my highlighting time slots where my highlighting time slots where my followers are most active as if they followers are most active as if they followers are most active as if they don't know that this doesn't matter. Uh don't know that this doesn't matter. Uh don't know that this doesn't matter. Uh it's because everybody likes it. Yeah. it's because everybody likes it. Yeah. it's because everybody likes it. Yeah. And and and like could you see maybe And and and like could you see maybe And and and like could you see maybe like a small increase? Like one thing I like a small increase? Like one thing I like a small increase? Like one thing I do practice is I publish at the same do practice is I publish at the same do practice is I publish at the same time every day. I publish 9 and 10 time every day. I publish 9 and 10 time every day. I publish 9 and 10 Eastern America time every every day. Eastern America time every every day. Eastern America time every every day. Um, and that speaks to the consistent Um, and that speaks to the consistent Um, and that speaks to the consistent publishing calendar. I have no reason to publishing calendar. I have no reason to publishing calendar. I have no reason to think that 9 to 10 a.m. is the ideal think that 9 to 10 a.m. is the ideal think that 9 to 10 a.m. is the ideal time. That's just when I publish. Cuz time. That's just when I publish. Cuz time. That's just when I publish. Cuz like we have a worldwide audience. Yeah. like we have a worldwide audience. Yeah. like we have a worldwide audience. Yeah. Like huge amounts of people are asleep Like huge amounts of people are asleep Like huge amounts of people are asleep at that time. Yes. And they're still at that time. Yes. And they're still at that time. Yes. And they're still going to see the post, right? They'll going to see the post, right? They'll going to see the post, right? They'll still see it. I'll wake up. Oh, look. still see it. I'll wake up. Oh, look. still see it. I'll wake up. Oh, look. Many more likes and comments because Many more likes and comments because Many more likes and comments because people that were asleep are now awake people that were asleep are now awake people that were asleep are now awake while I am asleep. Yeah. All right. We while I am asleep. Yeah. All right. We while I am asleep. Yeah. All right. We got two left. All right. You think got two left. All right. You think got two left. All right. You think churches should have an X account? Oh, churches should have an X account? Oh, churches should have an X account? Oh, okay. So, X an X account for a church is okay. So, X an X account for a church is okay. So, X an X account for a church is nonsense. Not because of all the, you nonsense. Not because of all the, you nonsense. Not because of all the, you know, the dialogue happening related to know, the dialogue happening related to know, the dialogue happening related to X and its founder. I have never seen a X and its founder. I have never seen a X and its founder. I have never seen a church account that excels on X. The church account that excels on X. The church account that excels on X. The accounts related to church that excel on accounts related to church that excel on accounts related to church that excel on Twitter X are the ones where a pastor Twitter X are the ones where a pastor Twitter X are the ones where a pastor has their own account and they are has their own account and they are has their own account and they are personally passionate about that

personally passionate about that personally passionate about that platform. platform. platform. So there are pastors like you know okay So there are pastors like you know okay So there are pastors like you know okay Ferdick has an ex account. It's not like Ferdick has an ex account. It's not like Ferdick has an ex account. It's not like it doesn't do well relative to what you it doesn't do well relative to what you it doesn't do well relative to what you would expect from Verdict because it's would expect from Verdict because it's would expect from Verdict because it's not him. He doesn't care about that not him. He doesn't care about that not him. He doesn't care about that platform. I can tell it's not. He's just platform. I can tell it's not. He's just platform. I can tell it's not. He's just repurposing content from elsewhere and repurposing content from elsewhere and repurposing content from elsewhere and it doesn't perform well. And then there it doesn't perform well. And then there it doesn't perform well. And then there are pastors let's say like Derwing Gray are pastors let's say like Derwing Gray are pastors let's say like Derwing Gray or Rich Felotus who like historically or Rich Felotus who like historically or Rich Felotus who like historically have been active on the platform and you have been active on the platform and you have been active on the platform and you can tell they like Twitter X. Yes. Have can tell they like Twitter X. Yes. Have can tell they like Twitter X. Yes. Have some moved on? I think so. But like I some moved on? I think so. But like I some moved on? I think so. But like I could tell that was them and they did could tell that was them and they did could tell that was them and they did great because they cared about it. Does great because they cared about it. Does great because they cared about it. Does your pastor care about X? If so, he's your pastor care about X? If so, he's your pastor care about X? If so, he's probably on it already. She's probably probably on it already. She's probably probably on it already. She's probably on it. We don't need to talk about this. on it. We don't need to talk about this. on it. We don't need to talk about this. And if not, then don't worry about it. And if not, then don't worry about it. And if not, then don't worry about it. There's really nothing to gain. You There's really nothing to gain. You There's really nothing to gain. You know, we talk to churches like, "Hey, be know, we talk to churches like, "Hey, be know, we talk to churches like, "Hey, be on another platform." Yeah. Because on another platform." Yeah. Because on another platform." Yeah. Because like, who knows? We know. Yes. Don't like, who knows? We know. Yes. Don't like, who knows? We know. Yes. Don't spend your time there. All right. Last spend your time there. All right. Last spend your time there. All right. Last one. Number 15. Uh, should churches have one. Number 15. Uh, should churches have one. Number 15. Uh, should churches have a Substack account? No. Oh, wow. Should a Substack account? No. Oh, wow. Should a Substack account? No. Oh, wow. Should churches have a Tik Tok or Threads churches have a Tik Tok or Threads churches have a Tik Tok or Threads account? So, it's kind of funny how account? So, it's kind of funny how account? So, it's kind of funny how those two ended up the randomizer. Is it those two ended up the randomizer. Is it those two ended up the randomizer. Is it really random? So uh unlike Twitter X we really random? So uh unlike Twitter X we really random? So uh unlike Twitter X we have seen churches be active on threads have seen churches be active on threads have seen churches be active on threads be active on Tik Tok and they're already be active on Tik Tok and they're already be active on Tik Tok and they're already making content let's say for Instagram making content let's say for Instagram making content let's say for Instagram reels for Facebook reels publish on Tik reels for Facebook reels publish on Tik reels for Facebook reels publish on Tik Tok and then the church will come back Tok and then the church will come back Tok and then the church will come back we had people come to our church they we had people come to our church they we had people come to our church they say we found you on Tik Tok it's like say we found you on Tik Tok it's like say we found you on Tik Tok it's like great okay that potential exists on great okay that potential exists on great okay that potential exists on threads and Twitter uh threads and Tik threads and Twitter uh threads and Tik threads and Twitter uh threads and Tik Tok so if you're already making content Tok so if you're already making content Tok so if you're already making content and it makes sense to be repurposed on and it makes sense to be repurposed on and it makes sense to be repurposed on one of those platforms then by all means one of those platforms then by all means one of those platforms then by all means create an account and you know what's create an account and you know what's create an account and you know what's the downside you're not making new the downside you're not making new the downside you're not making new content fresh content for that platform content fresh content for that platform content fresh content for that platform presumably and perhaps you'll reach an

presumably and perhaps you'll reach an presumably and perhaps you'll reach an audience there that you wouldn't audience there that you wouldn't audience there that you wouldn't otherwise. We can never predict which otherwise. We can never predict which otherwise. We can never predict which platform will resonate for a church. platform will resonate for a church. platform will resonate for a church. They might not be a young church and yet They might not be a young church and yet They might not be a young church and yet they'll still have content on TikTok they'll still have content on TikTok they'll still have content on TikTok that performs. Yeah. And I'll tell you that performs. Yeah. And I'll tell you that performs. Yeah. And I'll tell you um as far as like reaching a new um as far as like reaching a new um as far as like reaching a new audience, I'm going see if I can find an audience, I'm going see if I can find an audience, I'm going see if I can find an example here. But I've noticed as of example here. But I've noticed as of example here. But I've noticed as of late um Instagram uh which is late um Instagram uh which is late um Instagram uh which is traditionally the as far as the traditionally the as far as the traditionally the as far as the stratification of social platforms go, stratification of social platforms go, stratification of social platforms go, it's the millennial platform. Instagram it's the millennial platform. Instagram it's the millennial platform. Instagram has been um inserting has been um inserting has been um inserting um threads into my feed that for the um threads into my feed that for the um threads into my feed that for the most part are not people that I already most part are not people that I already most part are not people that I already follow on threads, but the content has follow on threads, but the content has follow on threads, but the content has been very relevant to me discovery. So I been very relevant to me discovery. So I been very relevant to me discovery. So I have found myself I haven't found one have found myself I haven't found one have found myself I haven't found one here yet just by scrolling for a moment. here yet just by scrolling for a moment. here yet just by scrolling for a moment. No, I've seen them too. They're not that No, I've seen them too. They're not that No, I've seen them too. They're not that common, but I found myself clicking common, but I found myself clicking common, but I found myself clicking through almost subconsciously. It's like through almost subconsciously. It's like through almost subconsciously. It's like and because I like that type of and because I like that type of and because I like that type of platform. I spent a lot of time on platform. I spent a lot of time on platform. I spent a lot of time on Twitter X Substack. Um, not as much on Twitter X Substack. Um, not as much on Twitter X Substack. Um, not as much on thread, sometime on blue sky, you know, thread, sometime on blue sky, you know, thread, sometime on blue sky, you know, I just I like that text post platform. I just I like that text post platform. I just I like that text post platform. Yeah. And so it'll happen Yeah. And so it'll happen Yeah. And so it'll happen subconsciously. I'm scrolling through subconsciously. I'm scrolling through subconsciously. I'm scrolling through basically ads on Instagram because basically ads on Instagram because basically ads on Instagram because that's what the feed is now. And I'll that's what the feed is now. And I'll that's what the feed is now. And I'll see a thread and it'll in its way an ad.

see a thread and it'll in its way an ad. see a thread and it'll in its way an ad. Yes. It'll catch my attention. It's Yes. It'll catch my attention. It's Yes. It'll catch my attention. It's usually someone that I'm not already usually someone that I'm not already usually someone that I'm not already connected to. I click through it connected to. I click through it connected to. I click through it basically subconsciously and now I have basically subconsciously and now I have basically subconsciously and now I have been exposed to a new person who's been exposed to a new person who's been exposed to a new person who's talking about something that I'm already talking about something that I'm already talking about something that I'm already interested in. So that because the interested in. So that because the interested in. So that because the platforms belong to each other, threads platforms belong to each other, threads platforms belong to each other, threads and Instagram um belonging to Meta, and Instagram um belonging to Meta, and Instagram um belonging to Meta, that avenue that they've created in the that avenue that they've created in the that avenue that they've created in the feed has has kind of increased my feed has has kind of increased my feed has has kind of increased my discovery and my engagement on thread. discovery and my engagement on thread. discovery and my engagement on thread. So I I do see an opportunity there for So I I do see an opportunity there for So I I do see an opportunity there for for for churches, but it requires that for for churches, but it requires that for for churches, but it requires that somebody on your team, maybe your somebody on your team, maybe your somebody on your team, maybe your pastor, whoever, has the voice required pastor, whoever, has the voice required pastor, whoever, has the voice required for a text platform like that. Um albeit for a text platform like that. Um albeit for a text platform like that. Um albeit Twitter X, Blue Sky threads. So, I Twitter X, Blue Sky threads. So, I Twitter X, Blue Sky threads. So, I published that plant carousel on published that plant carousel on published that plant carousel on Instagram. You know, as of right now, Instagram. You know, as of right now, Instagram. You know, as of right now, it's got like 3,000 plus likes. I it's got like 3,000 plus likes. I it's got like 3,000 plus likes. I repurposed it so that it was within 500 repurposed it so that it was within 500 repurposed it so that it was within 500 characters, which is right now the limit characters, which is right now the limit characters, which is right now the limit on threads. And I published it and it on threads. And I published it and it on threads. And I published it and it got, you know, 300 likes on threads. Um, got, you know, 300 likes on threads. Um, got, you know, 300 likes on threads. Um, I have 25,000 followers on threads, I have 25,000 followers on threads, I have 25,000 followers on threads, 150ish on Instagram. So, like it got 10 150ish on Instagram. So, like it got 10 150ish on Instagram. So, like it got 10 times fewer likes on a platform that has times fewer likes on a platform that has times fewer likes on a platform that has six times fewer followers. So you could six times fewer followers. So you could six times fewer followers. So you could look at that and you say okay that it's look at that and you say okay that it's look at that and you say okay that it's not performing as well. But then like I not performing as well. But then like I not performing as well. But then like I found all these people that started found all these people that started found all these people that started following me from that and you know like following me from that and you know like following me from that and you know like let's say like a dozen people that let's say like a dozen people that let's say like a dozen people that started following me from that new post.

started following me from that new post. started following me from that new post. Like threads taking cues from Instagram Like threads taking cues from Instagram Like threads taking cues from Instagram does have an element of discovery. does have an element of discovery. does have an element of discovery. Twitter X does not have that. Twitter X Twitter X does not have that. Twitter X Twitter X does not have that. Twitter X like is all just engagement farming. like is all just engagement farming. like is all just engagement farming. Like you it's very difficult to have a Like you it's very difficult to have a Like you it's very difficult to have a post that like reaches the audience that post that like reaches the audience that post that like reaches the audience that you want. their algorithm is not you want. their algorithm is not you want. their algorithm is not sophisticated like that in the way that sophisticated like that in the way that sophisticated like that in the way that Instagrams is and because of that the Instagrams is and because of that the Instagrams is and because of that the way that threads is. So, and then Tik way that threads is. So, and then Tik way that threads is. So, and then Tik Tok of course is great at introducing Tok of course is great at introducing Tok of course is great at introducing people. So, uh definitely worth trying people. So, uh definitely worth trying people. So, uh definitely worth trying out. You know, it took me 30 seconds to out. You know, it took me 30 seconds to out. You know, it took me 30 seconds to repurpose that carousel. Yeah. Into a repurpose that carousel. Yeah. Into a repurpose that carousel. Yeah. Into a thread. Um so, worth your time. There thread. Um so, worth your time. There thread. Um so, worth your time. There you go. 15. We made it. We're hopefully you go. 15. We made it. We're hopefully you go. 15. We made it. We're hopefully also and we stayed away from nuance. also and we stayed away from nuance. also and we stayed away from nuance. That's right. It's No, no, there are That's right. It's No, no, there are That's right. It's No, no, there are black and white. No gray for social on black and white. No gray for social on black and white. No gray for social on the ProChurch Tools Show and we'll be the ProChurch Tools Show and we'll be the ProChurch Tools Show and we'll be back at it again next Wednesday. Thanks back at it again next Wednesday. Thanks back at it again next Wednesday. Thanks for listening. Thanks for your time, for listening. Thanks for your time, for listening. Thanks for your time, attention, and trust. We'll talk to you attention, and trust. We'll talk to you attention, and trust. We'll talk to you then. Maybe people get obsessed about then. Maybe people get obsessed about then. Maybe people get obsessed about church media the way that I get obsessed church media the way that I get obsessed church media the way that I get obsessed about and then they're like, "A one about and then they're like, "A one about and then they're like, "A one episode a week for 30 minutes. I need 6 episode a week for 30 minutes. I need 6 episode a week for 30 minutes. I need 6 hours of yap." Maybe I haven't heard hours of yap." Maybe I haven't heard hours of yap." Maybe I haven't heard that feedback, but it's possible that that feedback, but it's possible that that feedback, but it's possible that they're up there. Yeah, it's possible.

they're up there. Yeah, it's possible. they're up there. Yeah, it's possible. The difference that I have with a The difference that I have with a The difference that I have with a podcast for like a hobby versus like podcast for like a hobby versus like podcast for like a hobby versus like work. Like I have no interest in work. Like I have no interest in work. Like I have no interest in listening to a podcast about like listening to a podcast about like listening to a podcast about like anything related to work. And then it's anything related to work. And then it's anything related to work. And then it's like outside work. I'm like 12 hours like outside work. I'm like 12 hours like outside work. I'm like 12 hours about wrestling. I can fit that in. F1. about wrestling. I can fit that in. F1. about wrestling. I can fit that in. F1. True. Not just work. Isn't it anything True. Not just work. Isn't it anything True. Not just work. Isn't it anything of substance? Like I I there's a podcast of substance? Like I I there's a podcast of substance? Like I I there's a podcast that I listen to and it's all about that I listen to and it's all about that I listen to and it's all about like, you know, world events and it's like, you know, world events and it's like, you know, world events and it's it's like an hour a week and I'm like it's like an hour a week and I'm like it's like an hour a week and I'm like serious. Ooh, serious. Ooh, serious. Ooh, nothingness. I guess it's all just nothingness. I guess it's all just nothingness. I guess it's all just escapism. escapism. escapism. Yeah.