Best $0 Social Media Tools For Churches

scheduling, analytics, project scheduling, analytics, project management. You can upgrade your management. You can upgrade your management. You can upgrade your church's social media with tools to help church's social media with tools to help church's social media with tools to help you do these things and [music] more. you do these things and [music] more. you do these things and [music] more. But can you make those upgrades without But can you make those upgrades without But can you make those upgrades without upping your costs? That's what today's upping your costs? That's what today's upping your costs? That's what today's episode is dedicated to. The best 0 episode is dedicated to. The best 0 episode is dedicated to. The best 0 social media tools for churches. Let's social media tools for churches. Let's social media tools for churches. Let's dive in. dive in. dive in. >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as Brady Sheer, your host. I'm joined as always by my co-host, who I'm staring always by my co-host, who I'm staring always by my co-host, who I'm staring directly into the eyes of. We call him directly into the eyes of. We call him directly into the eyes of. We call him [laughter] pastor posture. It's [laughter] pastor posture. It's [laughter] pastor posture. It's Alexander Mills. Hello. Hello. And today Alexander Mills. Hello. Hello. And today Alexander Mills. Hello. Hello. And today we're talking about the best Z social we're talking about the best Z social we're talking about the best Z social media tools for churches. Alexander, media tools for churches. Alexander, media tools for churches. Alexander, take us away with the first one. take us away with the first one. take us away with the first one. >> This first one was a recommendation of >> This first one was a recommendation of >> This first one was a recommendation of mine. Actually, on last week's Nucleus mine. Actually, on last week's Nucleus mine. Actually, on last week's Nucleus Live class, somebody wrote in. They say, Live class, somebody wrote in. They say, Live class, somebody wrote in. They say, "Hey, give me the best tool." And I "Hey, give me the best tool." And I "Hey, give me the best tool." And I said, "The best tool is the one that is said, "The best tool is the one that is said, "The best tool is the one that is built into the platform. It's the one built into the platform. It's the one built into the platform. It's the one that's free. It's Instagram insights." that's free. It's Instagram insights." that's free. It's Instagram insights." Instagram insights available on creator Instagram insights available on creator Instagram insights available on creator and business accounts. You can go to and business accounts. You can go to and business accounts. You can go to your profile, click on insights or first your profile, click on insights or first your profile, click on insights or first click on professional dashboard if you click on professional dashboard if you click on professional dashboard if you have a business account and then click have a business account and then click have a business account and then click on insights. I always like to use 90day on insights. I always like to use 90day on insights. I always like to use 90day intervals for looking at my uh insights.

intervals for looking at my uh insights. intervals for looking at my uh insights. By default, Instagram will show you 30 By default, Instagram will show you 30 By default, Instagram will show you 30 days. Here's what I say in the social days. Here's what I say in the social days. Here's what I say in the social media measurement and performance media measurement and performance media measurement and performance tracking lesson of the social media tracking lesson of the social media tracking lesson of the social media module in ProChurch Certified. I'm just module in ProChurch Certified. I'm just module in ProChurch Certified. I'm just going to read you word for word what I going to read you word for word what I going to read you word for word what I have in this script. quote, "One of the have in this script. quote, "One of the have in this script. quote, "One of the most invaluable byproducts of being most invaluable byproducts of being most invaluable byproducts of being consistently active on social media is consistently active on social media is consistently active on social media is that you receive at scale unvarnished that you receive at scale unvarnished that you receive at scale unvarnished feedback." What do I mean? Well, if feedback." What do I mean? Well, if feedback." What do I mean? Well, if you've ever preached a sermon and you've ever preached a sermon and you've ever preached a sermon and someone has approached you in the lobby someone has approached you in the lobby someone has approached you in the lobby afterwards, generally what you'll hear afterwards, generally what you'll hear afterwards, generally what you'll hear is, "Oh, great sermon this weekend. is, "Oh, great sermon this weekend. is, "Oh, great sermon this weekend. Great word, pastor." And it's not that Great word, pastor." And it's not that Great word, pastor." And it's not that your sermon didn't merit any critical your sermon didn't merit any critical your sermon didn't merit any critical feedback. It's just that face to face, feedback. It's just that face to face, feedback. It's just that face to face, impolite company. Most people tend to impolite company. Most people tend to impolite company. Most people tend to keep that kind of thing to themselves. keep that kind of thing to themselves. keep that kind of thing to themselves. But that's not how social media works. But that's not how social media works. But that's not how social media works. And I'm not talking about rude comments. And I'm not talking about rude comments. And I'm not talking about rude comments. Your analytics and metrics will tell a Your analytics and metrics will tell a Your analytics and metrics will tell a story because people vote with their story because people vote with their story because people vote with their attention and time. These kinds of attention and time. These kinds of attention and time. These kinds of insights are not generic. This isn't insights are not generic. This isn't insights are not generic. This isn't broad social media advice. It is broad social media advice. It is broad social media advice. It is personalized to your church and your personalized to your church and your personalized to your church and your audience in your world. And it actually audience in your world. And it actually audience in your world. And it actually has implications beyond just social has implications beyond just social has implications beyond just social media. What I mean by that is when you media. What I mean by that is when you media. What I mean by that is when you see outlier posts, whether for good or see outlier posts, whether for good or see outlier posts, whether for good or bad, there's something there for you to bad, there's something there for you to bad, there's something there for you to learn about your church and your unique learn about your church and your unique learn about your church and your unique voice and DNA and culture and how that voice and DNA and culture and how that voice and DNA and culture and how that is overlapping with the needs of your is overlapping with the needs of your is overlapping with the needs of your community and the general population, community and the general population, community and the general population, which can help inform future messages which can help inform future messages which can help inform future messages and even ministry efforts. These are the and even ministry efforts. These are the and even ministry efforts. These are the kinds of insights that businesses kinds of insights that businesses kinds of insights that businesses routinely pay tens or even hundreds of routinely pay tens or even hundreds of routinely pay tens or even hundreds of thousands of dollars for in the thousands of dollars for in the thousands of dollars for in the packaging of market research. This packaging of market research. This packaging of market research. This transcends our little social media transcends our little social media transcends our little social media department in church. But we get these department in church. But we get these department in church. But we get these insights as a free byproduct of being on insights as a free byproduct of being on insights as a free byproduct of being on social and being consistent with our social and being consistent with our social and being consistent with our posting. [clears throat]

posting. [clears throat] posting. [clears throat] >> There are two types of disciplines in >> There are two types of disciplines in >> There are two types of disciplines in the world. There are static disciplines the world. There are static disciplines the world. There are static disciplines and fluid disciplines. A static and fluid disciplines. A static and fluid disciplines. A static discipline would be learning the guitar. discipline would be learning the guitar. discipline would be learning the guitar. >> Okay. >> Okay. >> Okay. >> E A, >> E A, >> E A, >> right? That string is that string. >> right? That string is that string. >> right? That string is that string. >> And it's that string in Stockholm. It's >> And it's that string in Stockholm. It's >> And it's that string in Stockholm. It's that string in Seattle. that string in Seattle. that string in Seattle. >> Yeah. It's the same everywhere. And you >> Yeah. It's the same everywhere. And you >> Yeah. It's the same everywhere. And you and I can learn the guitar and the and I can learn the guitar and the and I can learn the guitar and the strings are going to do the same thing strings are going to do the same thing strings are going to do the same thing and the sound is going to make the same and the sound is going to make the same and the sound is going to make the same sound and the chords are going to make sound and the chords are going to make sound and the chords are going to make the same chords. Fluid disciplines are the same chords. Fluid disciplines are the same chords. Fluid disciplines are when there's another party involved that when there's another party involved that when there's another party involved that dramatically changes what you're doing. dramatically changes what you're doing. dramatically changes what you're doing. >> So let's use tennis as an example. I'm >> So let's use tennis as an example. I'm >> So let's use tennis as an example. I'm using these because pastor over here, he using these because pastor over here, he using these because pastor over here, he plays tennis, he plays guitar. Okay, plays tennis, he plays guitar. Okay, plays tennis, he plays guitar. Okay, these are these are in his [laughter] these are these are in his [laughter] these are these are in his [laughter] this is in his world. Okay, and if he this is in his world. Okay, and if he this is in his world. Okay, and if he doesn't play tennis, he grew up going to doesn't play tennis, he grew up going to doesn't play tennis, he grew up going to like the club. I moved to Niagara and like the club. I moved to Niagara and like the club. I moved to Niagara and there's like this fancy club that there's like this fancy club that there's like this fancy club that everyone Oh, we we white oaks. No, I everyone Oh, we we white oaks. No, I everyone Oh, we we white oaks. No, I wasn't. Okay, wasn't. Okay, wasn't. Okay, >> we were there last night. >> we were there last night. >> we were there last night. >> Exactly. Fancy country club boy here. >> Exactly. Fancy country club boy here. >> Exactly. Fancy country club boy here. Grew up playing tennis. Grew up playing tennis. Grew up playing tennis. >> Our oldest son was playing tennis. >> Our oldest son was playing tennis. >> Our oldest son was playing tennis. >> Oh, it's an embarrassment. Anyway, >> Oh, it's an embarrassment. Anyway, >> Oh, it's an embarrassment. Anyway, [laughter] [laughter] [laughter] >> gosh, so on the nose. I didn't even know >> gosh, so on the nose. I didn't even know >> gosh, so on the nose. I didn't even know that. [laughter] that. [laughter] that. [laughter] So, as Pastor Alex was telling you, So, as Pastor Alex was telling you, So, as Pastor Alex was telling you, >> tennis, >> tennis, >> tennis, you hit your serve and then what your you hit your serve and then what your you hit your serve and then what your opponent does will directly affect what opponent does will directly affect what opponent does will directly affect what you do next. And then on the next serve, you do next. And then on the next serve, you do next. And then on the next serve, >> you're using the feedback you got from >> you're using the feedback you got from >> you're using the feedback you got from the last point to think about, okay, the last point to think about, okay, the last point to think about, okay, where might I place this serve? Because where might I place this serve? Because where might I place this serve? Because last time my opponent did this, and last time my opponent did this, and last time my opponent did this, and they're doing the exact same thing to they're doing the exact same thing to they're doing the exact same thing to you. And it's this endless cat and mouse you. And it's this endless cat and mouse you. And it's this endless cat and mouse dance. You can go in with a game plan

dance. You can go in with a game plan dance. You can go in with a game plan and immediately have to change it based and immediately have to change it based and immediately have to change it based on the behavior you're getting in on the behavior you're getting in on the behavior you're getting in response. This is a metaphor for social response. This is a metaphor for social response. This is a metaphor for social media and why Instagram insights is like media and why Instagram insights is like media and why Instagram insights is like the most important tool I think that the most important tool I think that the most important tool I think that we'll share in this episode. you might we'll share in this episode. you might we'll share in this episode. you might feel differently because you get all of feel differently because you get all of feel differently because you get all of this feedback from people unvarnished in this feedback from people unvarnished in this feedback from people unvarnished in real time based on what you're doing and real time based on what you're doing and real time based on what you're doing and then when you see that you can adjust. then when you see that you can adjust. then when you see that you can adjust. So how have I applied this in my own So how have I applied this in my own So how have I applied this in my own life? I have interests in the world of life? I have interests in the world of life? I have interests in the world of churchcoms and in the world of digital churchcoms and in the world of digital churchcoms and in the world of digital media. media. media. >> I then share about those interests and >> I then share about those interests and >> I then share about those interests and the audience basically says we care the audience basically says we care the audience basically says we care about this one. We don't care about this about this one. We don't care about this about this one. We don't care about this one. one. one. >> So then I can say all right maybe we'll >> So then I can say all right maybe we'll >> So then I can say all right maybe we'll post more about this one only. And if post more about this one only. And if post more about this one only. And if we're looking at individual we're looking at individual we're looking at individual insights, here's like the stuff that I insights, here's like the stuff that I insights, here's like the stuff that I would look at. I would look at views per would look at. I would look at views per would look at. I would look at views per day. day. day. >> We've begun tracking this. Instagram >> We've begun tracking this. Instagram >> We've begun tracking this. Instagram recently changed how they uh publish recently changed how they uh publish recently changed how they uh publish metrics where views is no longer an metrics where views is no longer an metrics where views is no longer an isolated metric to video. You also see isolated metric to video. You also see isolated metric to video. You also see it on stills. You also see it on it on stills. You also see it on it on stills. You also see it on carousels. They wanted a unified metric. carousels. They wanted a unified metric. carousels. They wanted a unified metric. What are they telling you? This is the What are they telling you? This is the What are they telling you? This is the thing that matters. Views are a proxy thing that matters. Views are a proxy thing that matters. Views are a proxy for attention. Attention is the most for attention. Attention is the most for attention. Attention is the most valuable commodity your church can valuable commodity your church can valuable commodity your church can possess.

possess. possess. >> Social is a springboard. It is not the >> Social is a springboard. It is not the >> Social is a springboard. It is not the ultimate tool for disciplehip and for ultimate tool for disciplehip and for ultimate tool for disciplehip and for forming people to be more like Jesus, forming people to be more like Jesus, forming people to be more like Jesus, but it is a springboard into those but it is a springboard into those but it is a springboard into those things. And it's perhaps the best things. And it's perhaps the best things. And it's perhaps the best springboard that has ever existed. This springboard that has ever existed. This springboard that has ever existed. This is a dumb thing to say. What's the best is a dumb thing to say. What's the best is a dumb thing to say. What's the best 0 social strategy? The fact that social 0 social strategy? The fact that social 0 social strategy? The fact that social media even exists continues to blow my media even exists continues to blow my media even exists continues to blow my mind. It is a marketplace where any mind. It is a marketplace where any mind. It is a marketplace where any person can have access to all humans person can have access to all humans person can have access to all humans that are on it. Guess what? More than that are on it. Guess what? More than that are on it. Guess what? More than half of the human population is on half of the human population is on half of the human population is on social media. I published a carousel social media. I published a carousel social media. I published a carousel last week. What did it say? last week. What did it say? last week. What did it say? Don't give mugs as free gifts to church Don't give mugs as free gifts to church Don't give mugs as free gifts to church visitors. It has 1.9 million views visitors. It has 1.9 million views visitors. It has 1.9 million views for mugs in church. for mugs in church. for mugs in church. >> And not the first time you've posted >> And not the first time you've posted >> And not the first time you've posted that exact content. that exact content. that exact content. >> Rules literally repeat content. >> Rules literally repeat content. >> Rules literally repeat content. >> It's a repeat. Rules for church >> It's a repeat. Rules for church >> It's a repeat. Rules for church photographers. 1.8 million views. photographers. 1.8 million views. photographers. 1.8 million views. >> Camera angle cheat sheet for church >> Camera angle cheat sheet for church >> Camera angle cheat sheet for church services. services. services. Three4ers of a million views. iPhone Three4ers of a million views. iPhone Three4ers of a million views. iPhone video settings cheat sheet for churches. video settings cheat sheet for churches. video settings cheat sheet for churches. Half a million views. Half a million views. Half a million views. >> And it doesn't matter how many followers >> And it doesn't matter how many followers >> And it doesn't matter how many followers you have. It doesn't. And I could go on.

you have. It doesn't. And I could go on. you have. It doesn't. And I could go on. So views per day becomes a really So views per day becomes a really So views per day becomes a really important metric met metric and it's you important metric met metric and it's you important metric met metric and it's you know what Alex just said is important. know what Alex just said is important. know what Alex just said is important. We used to track followers. That was We used to track followers. That was We used to track followers. That was like what we cared about most because like what we cared about most because like what we cared about most because what was that a proxy for our audience what was that a proxy for our audience what was that a proxy for our audience growing growing growing >> but followers don't matter on platforms >> but followers don't matter on platforms >> but followers don't matter on platforms anymore. Subscribers don't matter on anymore. Subscribers don't matter on anymore. Subscribers don't matter on YouTube. Followers don't matter on YouTube. Followers don't matter on YouTube. Followers don't matter on Instagram, Tik Tok because you can reach Instagram, Tik Tok because you can reach Instagram, Tik Tok because you can reach people irrespective of if they follow people irrespective of if they follow people irrespective of if they follow you. you. you. >> Looking at share or send percentage is >> Looking at share or send percentage is >> Looking at share or send percentage is also a valuable uh metric to track. also a valuable uh metric to track. also a valuable uh metric to track. Instagram has said that the number one Instagram has said that the number one Instagram has said that the number one uh most valuable thing that a person can uh most valuable thing that a person can uh most valuable thing that a person can do on your post to send a positive do on your post to send a positive do on your post to send a positive signal to the algorithm is sharing it or signal to the algorithm is sharing it or signal to the algorithm is sharing it or sending it. It is the ultimate like sending it. It is the ultimate like sending it. It is the ultimate like social endorsement that you can give. I social endorsement that you can give. I social endorsement that you can give. I I care about this so much. I want you to I care about this so much. I want you to I care about this so much. I want you to see it. I'm going to send it directly to see it. I'm going to send it directly to see it. I'm going to send it directly to you. you. you. >> Look at your top performers. Look at >> Look at your top performers. Look at >> Look at your top performers. Look at your worst performers. What patterns your worst performers. What patterns your worst performers. What patterns emerge? Alex hit on this. Don't publish emerge? Alex hit on this. Don't publish emerge? Alex hit on this. Don't publish don't give out church mugs. Rules for don't give out church mugs. Rules for don't give out church mugs. Rules for church photographers. I have published church photographers. I have published church photographers. I have published both of those carousels multiple times both of those carousels multiple times both of those carousels multiple times in the past 30 days. I know I said look in the past 30 days. I know I said look in the past 30 days. I know I said look at 90 days. In the past 30 days, my at 90 days. In the past 30 days, my at 90 days. In the past 30 days, my Instagram profile has 4.4 million views Instagram profile has 4.4 million views Instagram profile has 4.4 million views on content. I have published eight on content. I have published eight on content. I have published eight posts. We are in like a really hard posts. We are in like a really hard posts. We are in like a really hard sprint in certified right now. And so sprint in certified right now. And so sprint in certified right now. And so I'm creating and writing non-stop in I'm creating and writing non-stop in I'm creating and writing non-stop in certified. And so I don't have as much certified. And so I don't have as much certified. And so I don't have as much time to write new content for social.

time to write new content for social. time to write new content for social. What am I doing? What am I doing? What am I doing? >> I'm just reposting winners from before. >> I'm just reposting winners from before. >> I'm just reposting winners from before. And [clears throat] this is like maybe And [clears throat] this is like maybe And [clears throat] this is like maybe the best example of this entire section the best example of this entire section the best example of this entire section of the podcast. fluid skill, fluid of the podcast. fluid skill, fluid of the podcast. fluid skill, fluid discipline of social. I volley over a discipline of social. I volley over a discipline of social. I volley over a serve. People hit it back and say, "We serve. People hit it back and say, "We serve. People hit it back and say, "We liked it or not." And then I go, "Okay, liked it or not." And then I go, "Okay, liked it or not." And then I go, "Okay, I'm going to do that again cuz it I'm going to do that again cuz it I'm going to do that again cuz it worked." worked." worked." >> And I know it's more likely to work the >> And I know it's more likely to work the >> And I know it's more likely to work the second time because it worked the first second time because it worked the first second time because it worked the first time. And if it works the second time, I time. And if it works the second time, I time. And if it works the second time, I know it's that much more likely to work know it's that much more likely to work know it's that much more likely to work the third time. And in a season where I the third time. And in a season where I the third time. And in a season where I have had not as much energy to focus on have had not as much energy to focus on have had not as much energy to focus on social, what have I done? Repost a social, what have I done? Repost a social, what have I done? Repost a winner. Repost a winner. Repost a winner. Repost a winner. Repost a winner. Repost a winner. Repost a winner. The byproduct of that has been winner. The byproduct of that has been winner. The byproduct of that has been fewer posts with greater effectiveness. fewer posts with greater effectiveness. fewer posts with greater effectiveness. >> Well, you just said it. What what what a >> Well, you just said it. What what what a >> Well, you just said it. What what what a gift for this season of your work life gift for this season of your work life gift for this season of your work life and your current social strategy. You're and your current social strategy. You're and your current social strategy. You're posting less than you have all year and posting less than you have all year and posting less than you have all year and you're getting more views than you have you're getting more views than you have you're getting more views than you have all year. And it's on the back of you all year. And it's on the back of you all year. And it's on the back of you knowing in the Slack season what to knowing in the Slack season what to knowing in the Slack season what to double down on. And you only know that double down on. And you only know that double down on. And you only know that because of looking at these insights. So because of looking at these insights. So because of looking at these insights. So if if someone's hearing this for the if if someone's hearing this for the if if someone's hearing this for the first time and they're hearing, okay, I first time and they're hearing, okay, I first time and they're hearing, okay, I I I knew that Instagram had insights, I I knew that Instagram had insights, I I knew that Instagram had insights, but I always just thought it was for but I always just thought it was for but I always just thought it was for like another means of injecting dopamine like another means of injecting dopamine like another means of injecting dopamine into my body to see like, oh yeah, into my body to see like, oh yeah, into my body to see like, oh yeah, people like me and people really like people like me and people really like people like me and people really like the content I'm posting. No, this is the content I'm posting. No, this is the content I'm posting. No, this is actually uh like an an invaluable tool actually uh like an an invaluable tool actually uh like an an invaluable tool to your communication strategy online to to your communication strategy online to to your communication strategy online to get that feedback that people are get that feedback that people are get that feedback that people are giving. It's it's passive feedback in giving. It's it's passive feedback in giving. It's it's passive feedback in the sense that they're not DMing you.

the sense that they're not DMing you. the sense that they're not DMing you. They're not calling you and saying, "I They're not calling you and saying, "I They're not calling you and saying, "I really like this piece of content." It's really like this piece of content." It's really like this piece of content." It's more passive. It's it's but but it's more passive. It's it's but but it's more passive. It's it's but but it's there and it's valuable feedback. And there and it's valuable feedback. And there and it's valuable feedback. And that gives you the confidence to know that gives you the confidence to know that gives you the confidence to know which direction to go with your social which direction to go with your social which direction to go with your social strategy at your church, wherever you're strategy at your church, wherever you're strategy at your church, wherever you're located and rooted because you could located and rooted because you could located and rooted because you could listen to a dozen podcasts telling you listen to a dozen podcasts telling you listen to a dozen podcasts telling you about what the best social strategy is about what the best social strategy is about what the best social strategy is in 2025 and 2026, and they're all going in 2025 and 2026, and they're all going in 2025 and 2026, and they're all going to be different. and you are just going to be different. and you are just going to be different. and you are just going to pick one that resonates with you and to pick one that resonates with you and to pick one that resonates with you and you're going to try it and you're you're going to try it and you're you're going to try it and you're probably not going to get the results probably not going to get the results probably not going to get the results that were promised to you on the YouTube that were promised to you on the YouTube that were promised to you on the YouTube video. But when you look at the feedback video. But when you look at the feedback video. But when you look at the feedback that you're your audience, the people that you're your audience, the people that you're your audience, the people you are currently reaching with your you are currently reaching with your you are currently reaching with your post, what they are saying, how they're post, what they are saying, how they're post, what they are saying, how they're voting with their time and attention, voting with their time and attention, voting with their time and attention, that really sets the course for where that really sets the course for where that really sets the course for where you can go from here. you can go from here. you can go from here. >> Let's move on. >> Let's move on. >> Let's move on. >> Let's not. >> Let's not. >> Let's not. >> Let's not. >> Let's not. >> Let's not. >> I had one more thought. >> I had one more thought. >> I had one more thought. >> Why would we one [laughter] more >> Why would we one [laughter] more >> Why would we one [laughter] more thought? thought? thought? this episode right now that we're this episode right now that we're this episode right now that we're listening to that we're recording best Z listening to that we're recording best Z listening to that we're recording best Z social media tools for churches. social media tools for churches. social media tools for churches. >> You can repost exact posts as is. That's >> You can repost exact posts as is. That's >> You can repost exact posts as is. That's what I did with those carousels. what I did with those carousels. what I did with those carousels. >> You can also repost within frameworks.

>> You can also repost within frameworks. >> You can also repost within frameworks. Yes, we have previously done a podcast Yes, we have previously done a podcast Yes, we have previously done a podcast that was best zero marketing strategies that was best zero marketing strategies that was best zero marketing strategies for churches and that was one of our for churches and that was one of our for churches and that was one of our higher performers. To me that suggests higher performers. To me that suggests higher performers. To me that suggests that the packaging of that post is what that the packaging of that post is what that the packaging of that post is what was appealing to people because the was appealing to people because the was appealing to people because the content within I know sometimes we do a content within I know sometimes we do a content within I know sometimes we do a banger episode and it doesn't get the banger episode and it doesn't get the banger episode and it doesn't get the views which means okay the packaging views which means okay the packaging views which means okay the packaging didn't resonate as much with people didn't resonate as much with people didn't resonate as much with people >> the best 0 dot dot dot format I had >> the best 0 dot dot dot format I had >> the best 0 dot dot dot format I had written down as hey you can go back to written down as hey you can go back to written down as hey you can go back to this well because it's a package that this well because it's a package that this well because it's a package that people will resonate with and again you people will resonate with and again you people will resonate with and again you only get that from publishing which goes only get that from publishing which goes only get that from publishing which goes back to no weeks off but if there's a back to no weeks off but if there's a back to no weeks off but if there's a principle that you want to remember it's principle that you want to remember it's principle that you want to remember it's repeat the best forget the rest continue repeat the best forget the rest continue repeat the best forget the rest continue to test. That is the social media to test. That is the social media to test. That is the social media principle that will open up all of this principle that will open up all of this principle that will open up all of this for you. I apologize. We can now move for you. I apologize. We can now move for you. I apologize. We can now move on. on. on. >> We can move on to a tool that has been >> We can move on to a tool that has been >> We can move on to a tool that has been around for quite some time. around for quite some time. around for quite some time. >> Yeah. >> Yeah. >> Yeah. >> Uh since as long as I've been working >> Uh since as long as I've been working >> Uh since as long as I've been working here, eight years. Uh the next tool is here, eight years. Uh the next tool is here, eight years. Uh the next tool is Buffer. Buffer. Buffer. >> Buffer is a social media scheduler. You >> Buffer is a social media scheduler. You >> Buffer is a social media scheduler. You can connect up to three channels and can connect up to three channels and can connect up to three channels and have 10 scheduled posts per channel for have 10 scheduled posts per channel for have 10 scheduled posts per channel for free with one active user. Now, I will free with one active user. Now, I will free with one active user. Now, I will say I included this because I know how say I included this because I know how say I included this because I know how many churches love to use schedulers many churches love to use schedulers many churches love to use schedulers >> on social sermons. We work with about >> on social sermons. We work with about >> on social sermons. We work with about 200 churches. I' say about 90% of them 200 churches. I' say about 90% of them 200 churches. I' say about 90% of them want to use the scheduler feature that want to use the scheduler feature that want to use the scheduler feature that we offer them.

we offer them. we offer them. >> I will say to them on our intro calls, >> I will say to them on our intro calls, >> I will say to them on our intro calls, just so you know, I do not use any just so you know, I do not use any just so you know, I do not use any schedulers because I have just like a 1% schedulers because I have just like a 1% schedulers because I have just like a 1% suspicion that something could go ary. suspicion that something could go ary. suspicion that something could go ary. Now, Now, Now, >> part of that is the suspicion that these >> part of that is the suspicion that these >> part of that is the suspicion that these platforms don't like it. And I will say platforms don't like it. And I will say platforms don't like it. And I will say I have seen churches that use schedulers I have seen churches that use schedulers I have seen churches that use schedulers be penalized on Tik Tok. I am be penalized on Tik Tok. I am be penalized on Tik Tok. I am >> reasonably confident that Tik Tok does >> reasonably confident that Tik Tok does >> reasonably confident that Tik Tok does not like when you use a scheduler. It is not like when you use a scheduler. It is not like when you use a scheduler. It is not guaranteed that that will penalize not guaranteed that that will penalize not guaranteed that that will penalize you, but I have seen it happen you, but I have seen it happen you, but I have seen it happen >> on Tik Tok multiple times and I haven't >> on Tik Tok multiple times and I haven't >> on Tik Tok multiple times and I haven't really seen it happen anywhere else. really seen it happen anywhere else. really seen it happen anywhere else. >> Here's where it does become a problem. >> Here's where it does become a problem. >> Here's where it does become a problem. When you introduce another tool in the When you introduce another tool in the When you introduce another tool in the system, you are introducing another system, you are introducing another system, you are introducing another potential fault line. So what that means potential fault line. So what that means potential fault line. So what that means is, and we saw this on Facebook, we've is, and we saw this on Facebook, we've is, and we saw this on Facebook, we've been seeing this lately, like Cloudflare been seeing this lately, like Cloudflare been seeing this lately, like Cloudflare goes down, AWS goes down. We saw this um goes down, AWS goes down. We saw this um goes down, AWS goes down. We saw this um last week, we're publishing on social last week, we're publishing on social last week, we're publishing on social sermons, and our posts through ouruler sermons, and our posts through ouruler sermons, and our posts through ouruler are not going live. And we use Vista are not going live. And we use Vista are not going live. And we use Vista Social, not a free tool. Paid. Love it. Social, not a free tool. Paid. Love it. Social, not a free tool. Paid. Love it. If you want to pay, that's not what this If you want to pay, that's not what this If you want to pay, that's not what this episode is about. episode is about. episode is about. >> It's not our tool either. Someone else's >> It's not our tool either. Someone else's >> It's not our tool either. Someone else's tool. I think a lot of Christians work tool. I think a lot of Christians work tool. I think a lot of Christians work there. They're always like, "Good job there. They're always like, "Good job there. They're always like, "Good job with your churches." Like, "Great, with your churches." Like, "Great, with your churches." Like, "Great, [laughter] good stuff."

[laughter] good stuff." [laughter] good stuff." um something had gone wrong on um something had gone wrong on um something had gone wrong on Facebook's end with their API and that Facebook's end with their API and that Facebook's end with their API and that meant that the posts all failed to meant that the posts all failed to meant that the posts all failed to publish. So if I have a post that I'm publish. So if I have a post that I'm publish. So if I have a post that I'm expecting to go live, what's the point expecting to go live, what's the point expecting to go live, what's the point of auler to set it and forget it? Well, of auler to set it and forget it? Well, of auler to set it and forget it? Well, >> I see this >> I see this >> I see this >> maybe three or four times a year you set >> maybe three or four times a year you set >> maybe three or four times a year you set it and you can't forget it because it and you can't forget it because it and you can't forget it because something goes wrong. Not because something goes wrong. Not because something goes wrong. Not because there's like shadow banning, not because there's like shadow banning, not because there's like shadow banning, not because there's like, hey, you're not supposed there's like, hey, you're not supposed there's like, hey, you're not supposed to be doing this, says Meta. It's just to be doing this, says Meta. It's just to be doing this, says Meta. It's just because like there's one more tool in because like there's one more tool in because like there's one more tool in the process and that one more tool the process and that one more tool the process and that one more tool creates an error. So, this is the the creates an error. So, this is the the creates an error. So, this is the the great free tool. Like Alex has said, great free tool. Like Alex has said, great free tool. Like Alex has said, it's been around for like 15 years. They it's been around for like 15 years. They it's been around for like 15 years. They also do amazing studies. Their blog is also do amazing studies. Their blog is also do amazing studies. Their blog is awesome. We have referenced their report awesome. We have referenced their report awesome. We have referenced their report many a time on uh the frequency of many a time on uh the frequency of many a time on uh the frequency of publishing on Instagram and how that publishing on Instagram and how that publishing on Instagram and how that translates to growth. We did an episode translates to growth. We did an episode translates to growth. We did an episode on that earlier this summer. on that earlier this summer. on that earlier this summer. >> If a church is just posting to meta >> If a church is just posting to meta >> If a church is just posting to meta apps, Facebook and Instagram, would you apps, Facebook and Instagram, would you apps, Facebook and Instagram, would you recommend the Meta Business Suite over recommend the Meta Business Suite over recommend the Meta Business Suite over Buffer? Buffer? Buffer? >> Yeah, I probably would. >> Yeah, I probably would. >> Yeah, I probably would. >> Yeah, it's like it's it's great for the >> Yeah, it's like it's it's great for the >> Yeah, it's like it's it's great for the meta apps. Yeah, you just have to use meta apps. Yeah, you just have to use meta apps. Yeah, you just have to use Meta Business Suite, which is the worst. Meta Business Suite, which is the worst. Meta Business Suite, which is the worst. [laughter] [laughter] [laughter] >> It's great in that like, hey, I can >> It's great in that like, hey, I can >> It's great in that like, hey, I can schedule for free and I have like all schedule for free and I have like all schedule for free and I have like all the functionality. I just have to find a the functionality. I just have to find a the functionality. I just have to find a way to log in, way to log in, way to log in, >> right? [laughter] >> right? [laughter] >> right? [laughter] >> Facebook being the only app that's like, >> Facebook being the only app that's like, >> Facebook being the only app that's like, oh, you want to access your page? Tell oh, you want to access your page? Tell oh, you want to access your page? Tell us who you are. [laughter] us who you are. [laughter] us who you are. [laughter] >> What are you doing here? Like, can I >> What are you doing here? Like, can I >> What are you doing here? Like, can I just log in as my account? You love just log in as my account? You love just log in as my account? You love that, you sicko. [laughter] that, you sicko. [laughter] that, you sicko. [laughter] It's 2025, Meta.

It's 2025, Meta. It's 2025, Meta. >> Yeah, >> Yeah, >> Yeah, >> they want you to sign in with your >> they want you to sign in with your >> they want you to sign in with your glasses this year. glasses this year. glasses this year. >> Well, the number of churches that are >> Well, the number of churches that are >> Well, the number of churches that are like, hey, we're trying to add Facebook like, hey, we're trying to add Facebook like, hey, we're trying to add Facebook to um theuler. Um, but like the person to um theuler. Um, but like the person to um theuler. Um, but like the person that created the Facebook, Martha, she that created the Facebook, Martha, she that created the Facebook, Martha, she died, died, died, >> right, >> right, >> right, >> 11 years ago. Or it was like Pastor >> 11 years ago. Or it was like Pastor >> 11 years ago. Or it was like Pastor James. He was our pastor two pastor James. He was our pastor two pastor James. He was our pastor two pastor years ago. Why? Well, we set up a years ago. Why? Well, we set up a years ago. Why? Well, we set up a Facebook account in 2008. Who else has Facebook account in 2008. Who else has Facebook account in 2008. Who else has access? No one. Well, access? No one. Well, access? No one. Well, >> you're out of luck. >> you're out of luck. >> you're out of luck. >> RIP. Uh, next. Another tool we've been >> RIP. Uh, next. Another tool we've been >> RIP. Uh, next. Another tool we've been using for a decade here at ProChurch using for a decade here at ProChurch using for a decade here at ProChurch Tools Nucleus, Trello. Tools Nucleus, Trello. Tools Nucleus, Trello. >> Yeah. Even after their acquisition by >> Yeah. Even after their acquisition by >> Yeah. Even after their acquisition by Atlassian, which had us all on edge, you Atlassian, which had us all on edge, you Atlassian, which had us all on edge, you guys went a guys went a guys went a famously Evernote. Oh, bending spoons. famously Evernote. Oh, bending spoons. famously Evernote. Oh, bending spoons. Why do you hate us so much? So, Trello Why do you hate us so much? So, Trello Why do you hate us so much? So, Trello is our project management tool of is our project management tool of is our project management tool of choice. It is still uh a tier existing choice. It is still uh a tier existing choice. It is still uh a tier existing that's free forever, free up to 10 that's free forever, free up to 10 that's free forever, free up to 10 collaborators, unlimited cards, and up collaborators, unlimited cards, and up collaborators, unlimited cards, and up to 10 boards. So, Trello [snorts] to 10 boards. So, Trello [snorts] to 10 boards. So, Trello [snorts] organizes their project management by organizes their project management by organizes their project management by boards. And basically, there are these boards. And basically, there are these boards. And basically, there are these columns that cards exist in. And so, you columns that cards exist in. And so, you columns that cards exist in. And so, you can track as one card moves from one can track as one card moves from one can track as one card moves from one board, pardon me, from one list, which board, pardon me, from one list, which board, pardon me, from one list, which is just a visual column, to another. And is just a visual column, to another. And is just a visual column, to another. And so their their free forever tier unlike so their their free forever tier unlike so their their free forever tier unlike buffer which is like buffer which is like buffer which is like >> you you probably want to upgrade. Um the >> you you probably want to upgrade. Um the >> you you probably want to upgrade. Um the free forever tier on Trello is like very free forever tier on Trello is like very free forever tier on Trello is like very generous. And like I said we've used uh generous. And like I said we've used uh generous. And like I said we've used uh bunch of project management tools. Base bunch of project management tools. Base bunch of project management tools. Base camp, notion, we dabbled in a sauna back camp, notion, we dabbled in a sauna back camp, notion, we dabbled in a sauna back in the day. ClickUp like Trello is still in the day. ClickUp like Trello is still in the day. ClickUp like Trello is still my favorite. Our social media content my favorite. Our social media content my favorite. Our social media content management exists in Buffer. Uh management exists in Buffer. Uh management exists in Buffer. Uh >> Trello >> Trello >> Trello >> Trello. Yeah.

>> Trello. Yeah. >> Trello. Yeah. >> Awesome. Moving on. Linkree still >> Awesome. Moving on. Linkree still >> Awesome. Moving on. Linkree still around. [laughter] around. [laughter] around. [laughter] All these tools just lingering. All these tools just lingering. All these tools just lingering. >> Oh man. So, uh, Linkree is a link in bio >> Oh man. So, uh, Linkree is a link in bio >> Oh man. So, uh, Linkree is a link in bio tool. They have a free plan. Unlimited. tool. They have a free plan. Unlimited. tool. They have a free plan. Unlimited. >> There are so many of these now. >> There are so many of these now. >> There are so many of these now. >> Yes. Unlimited links. Um, you cannot >> Yes. Unlimited links. Um, you cannot >> Yes. Unlimited links. Um, you cannot customize the theme or the branding on customize the theme or the branding on customize the theme or the branding on the free tier. So, we wanted to mention the free tier. So, we wanted to mention the free tier. So, we wanted to mention Linkree because we I use them on my now Linkree because we I use them on my now Linkree because we I use them on my now I I pay I pay like 20 bucks a month. I I pay I pay like 20 bucks a month. I I pay I pay like 20 bucks a month. >> Um, so I can customize the branding. >> Um, so I can customize the branding. >> Um, so I can customize the branding. >> [laughter] >> [laughter] >> [laughter] >> I I want to remove like the powered by >> I I want to remove like the powered by >> I I want to remove like the powered by link tree. That's why I pay. Okay. Cuz I link tree. That's why I pay. Okay. Cuz I link tree. That's why I pay. Okay. Cuz I want to remove that cuz like I am glad want to remove that cuz like I am glad want to remove that cuz like I am glad to pay $20 a month for that. to pay $20 a month for that. to pay $20 a month for that. >> They recently introduced a new link >> They recently introduced a new link >> They recently introduced a new link that I can't remove. that I can't remove. that I can't remove. >> Love it. >> Love it. >> Love it. >> And Oh. Oh, yeah. Yeah. So, they had >> And Oh. Oh, yeah. Yeah. So, they had >> And Oh. Oh, yeah. Yeah. So, they had their logo in the top left corner. So, their logo in the top left corner. So, their logo in the top left corner. So, it doesn't say link tree, but it's their it doesn't say link tree, but it's their it doesn't say link tree, but it's their logo in the top left corner. Not my logo in the top left corner. Not my logo in the top left corner. Not my logo. logo. logo. >> You can't pay them enough to >> You can't pay them enough to >> You can't pay them enough to >> I'm paying them $20 a month. And >> I'm paying them $20 a month. And >> I'm paying them $20 a month. And >> it does look sharp though. >> it does look sharp though. >> it does look sharp though. >> Right. Right. [laughter] But you go into >> Right. Right. [laughter] But you go into >> Right. Right. [laughter] But you go into the admin and it's like remove link tree the admin and it's like remove link tree the admin and it's like remove link tree branding branding branding >> and I I it's turned on. I've toggled it >> and I I it's turned on. I've toggled it >> and I I it's turned on. I've toggled it on and they're like OH YOU MEANT ALL on and they're like OH YOU MEANT ALL on and they're like OH YOU MEANT ALL LINK TREE BRANDING. [laughter] YOU GUYS LINK TREE BRANDING. [laughter] YOU GUYS LINK TREE BRANDING. [laughter] YOU GUYS are sick. Okay. So we have an are sick. Okay. So we have an are sick. Okay. So we have an alternative solution for link tree we're alternative solution for link tree we're alternative solution for link tree we're going to include here which is going to include here which is going to include here which is >> yeah the launcher by Nucleus.

>> yeah the launcher by Nucleus. >> yeah the launcher by Nucleus. >> Yeah. This is our tool. All right. A >> Yeah. This is our tool. All right. A >> Yeah. This is our tool. All right. A little self-promotion but it's not little self-promotion but it's not little self-promotion but it's not self-promotion. It's a free forever self-promotion. It's a free forever self-promotion. It's a free forever tool. It does say powered by Nucleus at tool. It does say powered by Nucleus at tool. It does say powered by Nucleus at the bottom the bottom the bottom >> cuz it's free, >> cuz it's free, >> cuz it's free, >> right? It's free. Okay. The launcher by >> right? It's free. Okay. The launcher by >> right? It's free. Okay. The launcher by Nucleus. You can get it at nucleus.urch. Nucleus. You can get it at nucleus.urch. Nucleus. You can get it at nucleus.urch. >> You can customize your colors. You can >> You can customize your colors. You can >> You can customize your colors. You can customize your branding. You can put in customize your branding. You can put in customize your branding. You can put in your logo. We're not going to put the your logo. We're not going to put the your logo. We're not going to put the nucleus logo right where your church nucleus logo right where your church nucleus logo right where your church logo should go. Link tree. What is wrong logo should go. Link tree. What is wrong logo should go. Link tree. What is wrong with you? Were they acquired? with you? Were they acquired? with you? Were they acquired? >> Probably. >> Probably. >> Probably. >> Yeah. Got to get paid. I guess >> Yeah. Got to get paid. I guess >> Yeah. Got to get paid. I guess >> you know what I love about using the >> you know what I love about using the >> you know what I love about using the launcher for our link tree on our launcher for our link tree on our launcher for our link tree on our church's page is that our website is church's page is that our website is church's page is that our website is also powered by Nucleus. So, when folks also powered by Nucleus. So, when folks also powered by Nucleus. So, when folks click through the the link in our um in click through the the link in our um in click through the the link in our um in our bio, it's directly bringing them to our bio, it's directly bringing them to our bio, it's directly bringing them to our church website, which I love just our church website, which I love just our church website, which I love just for for funneling traffic to our central for for funneling traffic to our central for for funneling traffic to our central hub, the place where you can take any hub, the place where you can take any hub, the place where you can take any next step at our church. That's what I next step at our church. That's what I next step at our church. That's what I love about using a tool that is also love about using a tool that is also love about using a tool that is also part of our website builder. Why I think part of our website builder. Why I think part of our website builder. Why I think this is a preferable alternative over this is a preferable alternative over this is a preferable alternative over linkree aside from like my logo and my linkree aside from like my logo and my linkree aside from like my logo and my colors is that now you don't have a colors is that now you don't have a colors is that now you don't have a thing that exists in your link tree and thing that exists in your link tree and thing that exists in your link tree and a different thing on your website. It's a different thing on your website. It's a different thing on your website. It's the same thing. Like you said you liked the same thing. Like you said you liked the same thing. Like you said you liked how my link tree looked. Well, I've how my link tree looked. Well, I've how my link tree looked. Well, I've designed it to look exactly like our designed it to look exactly like our designed it to look exactly like our website, but it's not a [laughter] pain website, but it's not a [laughter] pain website, but it's not a [laughter] pain to do that. So now people click on your to do that. So now people click on your to do that. So now people click on your link tree or the link in bio, which is link tree or the link in bio, which is link tree or the link in bio, which is the launcher and your most important the launcher and your most important the launcher and your most important next steps all exist there. That's the next steps all exist there. That's the next steps all exist there. That's the purpose of the central hub. Now when purpose of the central hub. Now when purpose of the central hub. Now when they go to your website on every single they go to your website on every single they go to your website on every single page, the launcher also exists. Your page, the launcher also exists. Your page, the launcher also exists. Your church's most important next steps. So church's most important next steps. So church's most important next steps. So now we just have congruency. We have

now we just have congruency. We have now we just have congruency. We have more simplicity more simplicity more simplicity >> and again your branding. >> and again your branding. >> and again your branding. >> Yeah. Okay. This sixth tool, free tool, >> Yeah. Okay. This sixth tool, free tool, >> Yeah. Okay. This sixth tool, free tool, a new one to me, co-chedu headline a new one to me, co-chedu headline a new one to me, co-chedu headline analyzer. analyzer. analyzer. >> Yeah. I saw a meta analysis circulating >> Yeah. I saw a meta analysis circulating >> Yeah. I saw a meta analysis circulating on X a couple weeks ago from Penas on X a couple weeks ago from Penas on X a couple weeks ago from Penas Nexus, which is a, you know, journal. Nexus, which is a, you know, journal. Nexus, which is a, you know, journal. and we'll have it linked in the show and we'll have it linked in the show and we'll have it linked in the show notes, but basically the big takeaway notes, but basically the big takeaway notes, but basically the big takeaway was quote, "For each additional moral was quote, "For each additional moral was quote, "For each additional moral emotional word in a social media post, emotional word in a social media post, emotional word in a social media post, the expected number of shares is 13% the expected number of shares is 13% the expected number of shares is 13% greater." And I saw a couple of replies greater." And I saw a couple of replies greater." And I saw a couple of replies that were like, "Ah, we needed a meta that were like, "Ah, we needed a meta that were like, "Ah, we needed a meta analysis for [laughter] this." And yeah, analysis for [laughter] this." And yeah, analysis for [laughter] this." And yeah, you know what? You always just want to you know what? You always just want to you know what? You always just want to prove that like what we all perceive to prove that like what we all perceive to prove that like what we all perceive to be true exists. And we talked about be true exists. And we talked about be true exists. And we talked about Instagram insights basically telling Instagram insights basically telling Instagram insights basically telling you, "Here's what's working, here's you, "Here's what's working, here's you, "Here's what's working, here's what's not." And when you look at those what's not." And when you look at those what's not." And when you look at those formats like best 0 strategies, dot dot formats like best 0 strategies, dot dot formats like best 0 strategies, dot dot dot, you can repurpose them. What about dot, you can repurpose them. What about dot, you can repurpose them. What about when you've done nothing? How do you when you've done nothing? How do you when you've done nothing? How do you learn? I remember back in the day using learn? I remember back in the day using learn? I remember back in the day using tools like this co-chedule's headline tools like this co-chedule's headline tools like this co-chedule's headline analyzer, which you can find at analyzer, which you can find at analyzer, which you can find at co-schedule.com/adline-analyzer, co-schedule.com/adline-analyzer, co-schedule.com/adline-analyzer, where you can type in, okay, here's what where you can type in, okay, here's what where you can type in, okay, here's what I've copyritten. I've copyritten. I've copyritten. >> How would you rate this? Is it a good >> How would you rate this? Is it a good >> How would you rate this? Is it a good headline? Is it a good hook? Yes or no?

headline? Is it a good hook? Yes or no? headline? Is it a good hook? Yes or no? And they'll give you, you know, feedback And they'll give you, you know, feedback And they'll give you, you know, feedback on it. And there are a bunch of tools on it. And there are a bunch of tools on it. And there are a bunch of tools like this. I find them useful or I found like this. I find them useful or I found like this. I find them useful or I found them useful when I was first developing them useful when I was first developing them useful when I was first developing my voice. like, you know, before you my voice. like, you know, before you my voice. like, you know, before you ever are hitting the serve over the net ever are hitting the serve over the net ever are hitting the serve over the net and seeing what your opponent is doing and seeing what your opponent is doing and seeing what your opponent is doing to react and then making adjustments to react and then making adjustments to react and then making adjustments yourself. Yeah. You're learning, okay, yourself. Yeah. You're learning, okay, yourself. Yeah. You're learning, okay, where do I throw the ball, how high do I where do I throw the ball, how high do I where do I throw the ball, how high do I throw it, at what angle to hit the serve throw it, at what angle to hit the serve throw it, at what angle to hit the serve properly. This is that. properly. This is that. properly. This is that. >> Yeah, there's a mechanics to >> Yeah, there's a mechanics to >> Yeah, there's a mechanics to copywriting. And then once you've copywriting. And then once you've copywriting. And then once you've mastered the mechanics, there really is mastered the mechanics, there really is mastered the mechanics, there really is the the tone, the shape, the feel of it the the tone, the shape, the feel of it the the tone, the shape, the feel of it that that becomes personal to you. Um, that that becomes personal to you. Um, that that becomes personal to you. Um, yeah, but super helpful tool to get some yeah, but super helpful tool to get some yeah, but super helpful tool to get some feedback of like, yeah, how is this? feedback of like, yeah, how is this? feedback of like, yeah, how is this? Because the headline on your on your Because the headline on your on your Because the headline on your on your website or um the the hook in a social website or um the the hook in a social website or um the the hook in a social media post like it's it's really media post like it's it's really media post like it's it's really important to capture folks attention in important to capture folks attention in important to capture folks attention in those first few seconds in some cases those first few seconds in some cases those first few seconds in some cases like nanoseconds of somebody landing on like nanoseconds of somebody landing on like nanoseconds of somebody landing on your content. You want them to scroll your content. You want them to scroll your content. You want them to scroll below the fold on your church website to below the fold on your church website to below the fold on your church website to plan a visit to your church. You want plan a visit to your church. You want plan a visit to your church. You want them to um stay for the duration of the them to um stay for the duration of the them to um stay for the duration of the reel to heal to to hear the whole story reel to heal to to hear the whole story reel to heal to to hear the whole story of what what picture you're trying to of what what picture you're trying to of what what picture you're trying to paint through that sermon uh clip or paint through that sermon uh clip or paint through that sermon uh clip or whatever. Um, so yeah, an important tool whatever. Um, so yeah, an important tool whatever. Um, so yeah, an important tool to help you hone your skills when it to help you hone your skills when it to help you hone your skills when it comes to copywriting. Uh, seventh tool comes to copywriting. Uh, seventh tool comes to copywriting. Uh, seventh tool on our list today, Aonic.

on our list today, Aonic. on our list today, Aonic. >> Aonic.com. You can enjoy Alphonic for >> Aonic.com. You can enjoy Alphonic for >> Aonic.com. You can enjoy Alphonic for two hours per month, which includes two hours per month, which includes two hours per month, which includes their AI based audio algorithms, one of their AI based audio algorithms, one of their AI based audio algorithms, one of our favorite tools on this episode. When our favorite tools on this episode. When our favorite tools on this episode. When I checked my email when Alex was I checked my email when Alex was I checked my email when Alex was talking, no, I didn't. [laughter] talking, no, I didn't. [laughter] talking, no, I didn't. [laughter] I got seven notifications from Aonic I got seven notifications from Aonic I got seven notifications from Aonic that Tristan was running Aonic on a that Tristan was running Aonic on a that Tristan was running Aonic on a bunch of videos I just recorded for bunch of videos I just recorded for bunch of videos I just recorded for certified. It was like audio filter certified. It was like audio filter certified. It was like audio filter applied. Audio filter applied. applied. Audio filter applied. applied. Audio filter applied. >> This will basically make any audio you >> This will basically make any audio you >> This will basically make any audio you have sound perfect. So what is the have sound perfect. So what is the have sound perfect. So what is the application? application? application? >> It was good before AI. >> It was good before AI. >> It was good before AI. >> Oh yeah, we used we've been using this >> Oh yeah, we used we've been using this >> Oh yeah, we used we've been using this for years and then they released they're for years and then they released they're for years and then they released they're like by the way now if you record like by the way now if you record like by the way now if you record underwater we can still make it sound underwater we can still make it sound underwater we can still make it sound like it was recorded in a sound. like it was recorded in a sound. like it was recorded in a sound. >> Now if you didn't record anything at all >> Now if you didn't record anything at all >> Now if you didn't record anything at all >> we're still making sound. It's it's >> we're still making sound. It's it's >> we're still making sound. It's it's honestly amazing. It's free for 2 hours honestly amazing. It's free for 2 hours honestly amazing. It's free for 2 hours per month. Why does that matter? If the per month. Why does that matter? If the per month. Why does that matter? If the average sermon for a church is like average sermon for a church is like average sermon for a church is like roughly 30 minutes, you could use this roughly 30 minutes, you could use this roughly 30 minutes, you could use this tool and make every single one of your tool and make every single one of your tool and make every single one of your sermon podcasts sound perfect sermon podcasts sound perfect sermon podcasts sound perfect irrespective of the acoustics and the irrespective of the acoustics and the irrespective of the acoustics and the mic that was used. It never sounds like mic that was used. It never sounds like mic that was used. It never sounds like AI e like AI e like AI e like >> right. >> right. >> right. >> Oh, this was obviously like filtered and >> Oh, this was obviously like filtered and >> Oh, this was obviously like filtered and sounds like fake. Um, it sounds perfect sounds like fake. Um, it sounds perfect sounds like fake. Um, it sounds perfect and you could use it for free and you could use it for free and you could use it for free indefinitely. There are a lot of free indefinitely. There are a lot of free indefinitely. There are a lot of free tools that are like Yeah, it's free for tools that are like Yeah, it's free for tools that are like Yeah, it's free for like like like >> basically nothing. Yeah.

>> basically nothing. Yeah. >> basically nothing. Yeah. >> But like this tool is right on the edge >> But like this tool is right on the edge >> But like this tool is right on the edge of like you could use it indefinitely of like you could use it indefinitely of like you could use it indefinitely maybe and you pay for credits. maybe and you pay for credits. maybe and you pay for credits. >> That's what I was going to say. >> That's what I was going to say. >> That's what I was going to say. >> So you don't have to sign up for like an >> So you don't have to sign up for like an >> So you don't have to sign up for like an ongoing subscription. So if you were ongoing subscription. So if you were ongoing subscription. So if you were like, "Okay, like there's 4.3 Sundays like, "Okay, like there's 4.3 Sundays like, "Okay, like there's 4.3 Sundays per month on average. So like every per month on average. So like every per month on average. So like every third month I'll have to pay like $1 for third month I'll have to pay like $1 for third month I'll have to pay like $1 for an additional credit." It's like, "Okay, an additional credit." It's like, "Okay, an additional credit." It's like, "Okay, great. I can great. I can great. I can >> I go to a Pentecostal church and my >> I go to a Pentecostal church and my >> I go to a Pentecostal church and my pastor is not preaching for 30 minutes a pastor is not preaching for 30 minutes a pastor is not preaching for 30 minutes a Sunday. It's a little bit. We're in for Sunday. It's a little bit. We're in for Sunday. It's a little bit. We're in for a little bit more than that." a little bit more than that." a little bit more than that." >> Sure. Sure. Then you're on an every >> Sure. Sure. Then you're on an every >> Sure. Sure. Then you're on an every other week. [laughter] other week. [laughter] other week. [laughter] >> Half the time you sound like crap. Half >> Half the time you sound like crap. Half >> Half the time you sound like crap. Half the time you sound perfect. [gasps] the time you sound perfect. [gasps] the time you sound perfect. [gasps] >> Okay. Eighth and final free tool for >> Okay. Eighth and final free tool for >> Okay. Eighth and final free tool for today's episode. Canva. today's episode. Canva. today's episode. Canva. >> Look, I did not include Canva because >> Look, I did not include Canva because >> Look, I did not include Canva because like did you know it's free for like did you know it's free for like did you know it's free for nonprofits and you can make graphics? nonprofits and you can make graphics? nonprofits and you can make graphics? Why? Because graphics on social are like Why? Because graphics on social are like Why? Because graphics on social are like not going to perform well anyway. I not going to perform well anyway. I not going to perform well anyway. I included Canva for a different reason. included Canva for a different reason. included Canva for a different reason. Yes, it's free for nonprofits. Canva Pro Yes, it's free for nonprofits. Canva Pro Yes, it's free for nonprofits. Canva Pro has a newer feature which is you can now has a newer feature which is you can now has a newer feature which is you can now upload any video, any audio. You can upload any video, any audio. You can upload any video, any audio. You can paste in a YouTube video and it will paste in a YouTube video and it will paste in a YouTube video and it will transcribe it for you. transcribe it for you. transcribe it for you. >> Awesome. >> Awesome. >> Awesome. >> For free on Canva Pro, >> For free on Canva Pro, >> For free on Canva Pro, >> which is not free, but it is for >> which is not free, but it is for >> which is not free, but it is for nonprofits and your church included.

nonprofits and your church included. nonprofits and your church included. You're probably already probably already You're probably already probably already You're probably already probably already using Canva. Canva is one of the using Canva. Canva is one of the using Canva. Canva is one of the examples of like they got a bunch bunch examples of like they got a bunch bunch examples of like they got a bunch bunch of venture capital and just have kept of venture capital and just have kept of venture capital and just have kept like making more awesome free tools. like making more awesome free tools. like making more awesome free tools. >> Awesome. >> Awesome. >> Awesome. >> And because it's free for churches, >> And because it's free for churches, >> And because it's free for churches, every one of those free tools is not an every one of those free tools is not an every one of those free tools is not an additional cost, which is great. I have additional cost, which is great. I have additional cost, which is great. I have used a tool called like note GPT for used a tool called like note GPT for used a tool called like note GPT for this. I've gone into YouTube because this. I've gone into YouTube because this. I've gone into YouTube because sometimes they'll do auto transcriptions sometimes they'll do auto transcriptions sometimes they'll do auto transcriptions and I've downloaded them from YouTube and I've downloaded them from YouTube and I've downloaded them from YouTube Studio, but that seems to be hit and Studio, but that seems to be hit and Studio, but that seems to be hit and miss for whatever reason. miss for whatever reason. miss for whatever reason. >> Um >> Um >> Um >> I pay for tools to transcribe stuff. >> I pay for tools to transcribe stuff. >> I pay for tools to transcribe stuff. >> Yeah. >> Yeah. >> Yeah. >> Right. And >> Right. And >> Right. And >> cuz if you want a transcription, you >> cuz if you want a transcription, you >> cuz if you want a transcription, you want it to be good. want it to be good. want it to be good. >> Exactly. Yeah. And the AI tools now are >> Exactly. Yeah. And the AI tools now are >> Exactly. Yeah. And the AI tools now are all very good, but most of them are all very good, but most of them are all very good, but most of them are still behind pay walls. And Canva was still behind pay walls. And Canva was still behind pay walls. And Canva was like, "Yeah, we're behind a pay wall." like, "Yeah, we're behind a pay wall." like, "Yeah, we're behind a pay wall." Uh but you probably already use Canva Uh but you probably already use Canva Uh but you probably already use Canva Church, and so now this is free. This is Church, and so now this is free. This is Church, and so now this is free. This is why we want to highlight this. Why? One why we want to highlight this. Why? One why we want to highlight this. Why? One of the greatest ways to repurpose social of the greatest ways to repurpose social of the greatest ways to repurpose social media content beyond just sermon reels media content beyond just sermon reels media content beyond just sermon reels is taking the transcription that you've is taking the transcription that you've is taking the transcription that you've now created in Canva Pro, which is free now created in Canva Pro, which is free now created in Canva Pro, which is free for you, but not for me, for you, but not for me, for you, but not for me, >> and then uploading that to another tool >> and then uploading that to another tool >> and then uploading that to another tool like chat GPT and basically saying based like chat GPT and basically saying based like chat GPT and basically saying based on this sub uh transcription, identify on this sub uh transcription, identify on this sub uh transcription, identify moments that are and then you can define moments that are and then you can define moments that are and then you can define parameters as you see fit that would parameters as you see fit that would parameters as you see fit that would make for good social media content.

make for good social media content. make for good social media content. You're not using chat to create original You're not using chat to create original You're not using chat to create original material. And all you're doing is asking material. And all you're doing is asking material. And all you're doing is asking it to identify based on the it to identify based on the it to identify based on the transcription. And then transcription. And then transcription. And then >> you can look at that. Did any of those >> you can look at that. Did any of those >> you can look at that. Did any of those moments that got picked out look moments that got picked out look moments that got picked out look interesting to you? And then you can interesting to you? And then you can interesting to you? And then you can repurpose social media content from repurpose social media content from repurpose social media content from there. Create a carousel, create a there. Create a carousel, create a there. Create a carousel, create a quote, create a blog post, create a quote, create a blog post, create a quote, create a blog post, create a newsletter, create a devotional. newsletter, create a devotional. newsletter, create a devotional. >> You can go back in the archives, too. >> You can go back in the archives, too. >> You can go back in the archives, too. >> Like that's what's great about being in >> Like that's what's great about being in >> Like that's what's great about being in a church. You've got so many years. a church. You've got so many years. a church. You've got so many years. Here's how we like to do this. This is Here's how we like to do this. This is Here's how we like to do this. This is more of an advanced technique. more of an advanced technique. more of an advanced technique. You can as a communicator know that you You can as a communicator know that you You can as a communicator know that you are promoting an upcoming event. Okay, are promoting an upcoming event. Okay, are promoting an upcoming event. Okay, let's say it's uh something to do. I let's say it's uh something to do. I let's say it's uh something to do. I don't want to use Christmas because don't want to use Christmas because don't want to use Christmas because that's too thematically important, but that's too thematically important, but that's too thematically important, but let's say you've [snorts] got like a let's say you've [snorts] got like a let's say you've [snorts] got like a small groups fair coming up. Okay, small groups fair coming up. Okay, small groups fair coming up. Okay, >> so you go through a um a recent sermon >> so you go through a um a recent sermon >> so you go through a um a recent sermon and you just are looking for this type and you just are looking for this type and you just are looking for this type of thing and what you will notice is of thing and what you will notice is of thing and what you will notice is when Chad TBT like picks out moments when Chad TBT like picks out moments when Chad TBT like picks out moments that are useful, you can say, "Oh, you that are useful, you can say, "Oh, you that are useful, you can say, "Oh, you know what? That would be a great story, know what? That would be a great story, know what? That would be a great story, a great application point, a great a great application point, a great a great application point, a great scriptural exposition that we could use scriptural exposition that we could use scriptural exposition that we could use as a sprinkle promo to lead into this as a sprinkle promo to lead into this as a sprinkle promo to lead into this event.

event. event. >> And the reason this will work is because >> And the reason this will work is because >> And the reason this will work is because you will have like 15 events, let's say, you will have like 15 events, let's say, you will have like 15 events, let's say, that you need to promote. that you need to promote. that you need to promote. >> And you can do this for 10 sermons in >> And you can do this for 10 sermons in >> And you can do this for 10 sermons in like 15 minutes. like 15 minutes. like 15 minutes. >> And then all you have to do is match the >> And then all you have to do is match the >> And then all you have to do is match the right scriptural uh pardon me, sermon right scriptural uh pardon me, sermon right scriptural uh pardon me, sermon part to a promotion you have. And then part to a promotion you have. And then part to a promotion you have. And then you can go to your pastor and literally you can go to your pastor and literally you can go to your pastor and literally say, "Hey, on this day you preached say, "Hey, on this day you preached say, "Hey, on this day you preached about this. I've taken that portion of about this. I've taken that portion of about this. I've taken that portion of the sermon. I think it would make a the sermon. I think it would make a the sermon. I think it would make a perfect leadin to this promotion that we perfect leadin to this promotion that we perfect leadin to this promotion that we have. So, I'm going to hold my phone and have. So, I'm going to hold my phone and have. So, I'm going to hold my phone and I want you to basically like repreach I want you to basically like repreach I want you to basically like repreach this moment with this hook that I've this moment with this hook that I've this moment with this hook that I've prepared for you." And then at the end prepared for you." And then at the end prepared for you." And then at the end lead in to the small groups fair, lead lead in to the small groups fair, lead lead in to the small groups fair, lead in to this. You're now going to your in to this. You're now going to your in to this. You're now going to your pastor and getting them on camera, but pastor and getting them on camera, but pastor and getting them on camera, but you're repurposing repurposing something you're repurposing repurposing something you're repurposing repurposing something they already made and you're not they already made and you're not they already made and you're not requiring them to do more work. And now requiring them to do more work. And now requiring them to do more work. And now you've just created a new post for you've just created a new post for you've just created a new post for social. Provide them the hook. Then social. Provide them the hook. Then social. Provide them the hook. Then reive them their their message that reive them their their message that reive them their their message that they've already made. And then tie that they've already made. And then tie that they've already made. And then tie that to a promotion. You just created a to a promotion. You just created a to a promotion. You just created a sprinkle promo in one of the most sprinkle promo in one of the most sprinkle promo in one of the most powerful ways by using the transcription powerful ways by using the transcription powerful ways by using the transcription tool that was free. And then a little tool that was free. And then a little tool that was free. And then a little chat on the end. chat on the end. chat on the end. >> Now watch this. If taking this the >> Now watch this. If taking this the >> Now watch this. If taking this the transcript from your sermon and turning transcript from your sermon and turning transcript from your sermon and turning it into social content is a new idea for it into social content is a new idea for it into social content is a new idea for you, you, you, >> take this idea today. Get your Canva for >> take this idea today. Get your Canva for >> take this idea today. Get your Canva for nonprofits for free. Give this a try.

nonprofits for free. Give this a try. nonprofits for free. Give this a try. start creating some new social content start creating some new social content start creating some new social content based off your sermon uh your sermon based off your sermon uh your sermon based off your sermon uh your sermon transcript. Do that for 90 days and then transcript. Do that for 90 days and then transcript. Do that for 90 days and then take this episode all the way back to take this episode all the way back to take this episode all the way back to the beginning where we talked about the beginning where we talked about the beginning where we talked about Instagram insights and look back on, Instagram insights and look back on, Instagram insights and look back on, hey, you've been trying this new thing hey, you've been trying this new thing hey, you've been trying this new thing for 90 days. Look to see what types of for 90 days. Look to see what types of for 90 days. Look to see what types of content, this new content that you've content, this new content that you've content, this new content that you've been posting based off the transcript, been posting based off the transcript, been posting based off the transcript, which types your audience is resonating which types your audience is resonating which types your audience is resonating with, which ones they're saying, hey, I with, which ones they're saying, hey, I with, which ones they're saying, hey, I love this. Lots of shares, lots of love this. Lots of shares, lots of love this. Lots of shares, lots of views, and which ones are kind of views, and which ones are kind of views, and which ones are kind of falling flat. double down on the ones falling flat. double down on the ones falling flat. double down on the ones that haven't been working for the last that haven't been working for the last that haven't been working for the last 90 days. Forget the ones that haven't 90 days. Forget the ones that haven't 90 days. Forget the ones that haven't been working and continue to try new been working and continue to try new been working and continue to try new things and now you have like a really things and now you have like a really things and now you have like a really viable social strategy for the year viable social strategy for the year viable social strategy for the year 2026. Regardless of what new features 2026. Regardless of what new features 2026. Regardless of what new features come to the platforms, what new what come to the platforms, what new what come to the platforms, what new what they're doing with Vine, who knows? Vine they're doing with Vine, who knows? Vine they're doing with Vine, who knows? Vine is coming back. It doesn't matter. You is coming back. It doesn't matter. You is coming back. It doesn't matter. You have a really viable communications have a really viable communications have a really viable communications strategy for social media for the year strategy for social media for the year strategy for social media for the year ahead. ahead. ahead. You see someone like Steph Curry on the You see someone like Steph Curry on the You see someone like Steph Curry on the basketball court, shorter guy, just basketball court, shorter guy, just basketball court, shorter guy, just pulling up from 40 feet 90% of the time pulling up from 40 feet 90% of the time pulling up from 40 feet 90% of the time hitting hitting hitting >> shooting over the tallest guy.

>> shooting over the tallest guy. >> shooting over the tallest guy. >> Yep. Sorry, WBY. Arms ain't long enough. >> Yep. Sorry, WBY. Arms ain't long enough. >> Yep. Sorry, WBY. Arms ain't long enough. Try again. And you think to yourself, Try again. And you think to yourself, Try again. And you think to yourself, "Wow, that's pretty amazing." What you "Wow, that's pretty amazing." What you "Wow, that's pretty amazing." What you will never see are the countless hours will never see are the countless hours will never see are the countless hours of reps that that person puts in in an of reps that that person puts in in an of reps that that person puts in in an empty gym. Title of this episode, best empty gym. Title of this episode, best empty gym. Title of this episode, best zero social media tools. What we've zero social media tools. What we've zero social media tools. What we've basically outlined is that the best basically outlined is that the best basically outlined is that the best tools are the reps tools are the reps tools are the reps >> Yeah. >> Yeah. >> Yeah. >> of publishing. >> of publishing. >> of publishing. >> Yeah. Those reps will then eventually >> Yeah. Those reps will then eventually >> Yeah. Those reps will then eventually turn into skill turn into skill turn into skill >> and that's free. That's who's ever >> and that's free. That's who's ever >> and that's free. That's who's ever willing to put in the work. No weeks willing to put in the work. No weeks willing to put in the work. No weeks off, publishing consistently. [music] off, publishing consistently. [music] off, publishing consistently. [music] We believe that's you. We believe that's you. We believe that's you. >> Mhm. >> Mhm. >> Mhm. >> And that's why you'll be back next >> And that's why you'll be back next >> And that's why you'll be back next Wednesday. Wednesday. Wednesday. >> We'll talk more. Thank you for your >> We'll talk more. Thank you for your >> We'll talk more. Thank you for your time, attention, and trust. Scheduling, time, attention, and trust. Scheduling, time, attention, and trust. Scheduling, >> analytics, project management, >> analytics, project management, >> analytics, project management, >> give mugs. Maybe Instagram was a >> give mugs. Maybe Instagram was a >> give mugs. Maybe Instagram was a mistake. There's not two million humans mistake. There's not two million humans mistake. There's not two million humans that need [music] to hear my opinion on