Church Social Media Trends For 2025

it's a new year which means it's time to it's a new year which means it's time to discuss social media trends for 2025 in discuss social media trends for 2025 in discuss social media trends for 2025 in total we've got six trends that we are total we've got six trends that we are total we've got six trends that we are keeping our eyes on and we think you keeping our eyes on and we think you keeping our eyes on and we think you should as well the first Trend in should as well the first Trend in should as well the first Trend in particular I promise it's a big one that particular I promise it's a big one that particular I promise it's a big one that you surely do not have on your radar you surely do not have on your radar you surely do not have on your radar let's dive let's dive let's dive in well hey there and welcome to the in well hey there and welcome to the in well hey there and welcome to the road Church tool show we're here to help road Church tool show we're here to help road Church tool show we're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady Sherer your host I'm joined as Brady Sherer your host I'm joined as Brady Sherer your host I'm joined as always by my co-host it's Pastor Pearl always by my co-host it's Pastor Pearl always by my co-host it's Pastor Pearl Alexander Mills hello hello and today we Alexander Mills hello hello and today we Alexander Mills hello hello and today we are kicking off the New Year talking are kicking off the New Year talking are kicking off the New Year talking about social media trends for 2025 about social media trends for 2025 about social media trends for 2025 biggest communication shift in 501 biggest communication shift in 501 biggest communication shift in 501 years probably getting close to 600 years probably getting close to 600 years probably getting close to 600 years at this point okay pastor take us years at this point okay pastor take us years at this point okay pastor take us away with Trend number one well Trend away with Trend number one well Trend away with Trend number one well Trend number one is actually the anti-trend number one is actually the anti-trend number one is actually the anti-trend the anti-trend so I think we have all the anti-trend so I think we have all the anti-trend so I think we have all felt the sensation on social of hey felt the sensation on social of hey felt the sensation on social of hey everything's changing so quickly and I everything's changing so quickly and I everything's changing so quickly and I cannot possibly keep up and I wanted to cannot possibly keep up and I wanted to cannot possibly keep up and I wanted to start this year by putting everyone a start this year by putting everyone a start this year by putting everyone a little bit at ease and basically just little bit at ease and basically just little bit at ease and basically just lay out the facts of the current social lay out the facts of the current social lay out the facts of the current social landscape we have not seen a dramatic landscape we have not seen a dramatic landscape we have not seen a dramatic macro Trend shift since 2018 2019 2020 macro Trend shift since 2018 2019 2020 macro Trend shift since 2018 2019 2020 depending on where you want to pinpoint depending on where you want to pinpoint depending on where you want to pinpoint the disruption that was Tik Tok and how the disruption that was Tik Tok and how the disruption that was Tik Tok and how that in a great sense influenced every that in a great sense influenced every that in a great sense influenced every social platform and the entire social social platform and the entire social social platform and the entire social media landscape what this means is if media landscape what this means is if media landscape what this means is if there's no great macro Trend that's there's no great macro Trend that's there's no great macro Trend that's changing you as a church should feel changing you as a church should feel changing you as a church should feel perfectly comfortable not making any

perfectly comfortable not making any perfectly comfortable not making any dramatic changes to your social media dramatic changes to your social media dramatic changes to your social media strategy now that being said there are strategy now that being said there are strategy now that being said there are micro changes that happen all the time micro changes that happen all the time micro changes that happen all the time those micro changes affect design those micro changes affect design those micro changes affect design Aesthetics they might affect like a Aesthetics they might affect like a Aesthetics they might affect like a certain way of doing a post for example certain way of doing a post for example certain way of doing a post for example there was a while where sermon Clips we there was a while where sermon Clips we there was a while where sermon Clips we recommended um churches always use kind recommended um churches always use kind recommended um churches always use kind of that AI voice that would like kick of that AI voice that would like kick of that AI voice that would like kick off the hook because that was really off the hook because that was really off the hook because that was really popular and that micro trend has popular and that micro trend has popular and that micro trend has dissipated in the last 12 to 24 months dissipated in the last 12 to 24 months dissipated in the last 12 to 24 months so that would be like a small change so that would be like a small change so that would be like a small change that you might might want to make but that you might might want to make but that you might might want to make but we're not coming into 2025 looking at we're not coming into 2025 looking at we're not coming into 2025 looking at our sermon clips and thinking is it time our sermon clips and thinking is it time our sermon clips and thinking is it time to reevaluate so what I hear you saying to reevaluate so what I hear you saying to reevaluate so what I hear you saying is coming into the year of Our Lord 2025 is coming into the year of Our Lord 2025 is coming into the year of Our Lord 2025 everyone can just take a deep breath and everyone can just take a deep breath and everyone can just take a deep breath and relax and not feel this like pressure or relax and not feel this like pressure or relax and not feel this like pressure or uh you know to its existential dread uh you know to its existential dread uh you know to its existential dread that like there's something that you're that like there's something that you're that like there's something that you're not doing that you need to be doing not doing that you need to be doing not doing that you need to be doing something new something changing it's something new something changing it's something new something changing it's like no like we have settled in here and like no like we have settled in here and like no like we have settled in here and for you to say that it's been since 2018 for you to say that it's been since 2018 for you to say that it's been since 2018 2019 2020 maybe at the latest is kind of 2019 2020 maybe at the latest is kind of 2019 2020 maybe at the latest is kind of like a little disorienting because it like a little disorienting because it like a little disorienting because it feels like things move so quickly but if feels like things move so quickly but if feels like things move so quickly but if you just take a moment to actually do you just take a moment to actually do you just take a moment to actually do some sober assessment it's like well some sober assessment it's like well some sober assessment it's like well since Tik Tok and that that major since Tik Tok and that that major since Tik Tok and that that major disruption that Tik Tok brought with disruption that Tik Tok brought with disruption that Tik Tok brought with short form video our strategies haven't short form video our strategies haven't short form video our strategies haven't really changed that much they haven't really changed that much they haven't really changed that much they haven't had to because like you're saying on a had to because like you're saying on a had to because like you're saying on a macro level short fir video is kind of macro level short fir video is kind of macro level short fir video is kind of sticking around on all four major sticking around on all four major sticking around on all four major platforms and the strategies that we've platforms and the strategies that we've platforms and the strategies that we've been talking about for years as been talking about for years as been talking about for years as specifically when it comes to to sermon

specifically when it comes to to sermon specifically when it comes to to sermon content they're still relevant so sure content they're still relevant so sure content they're still relevant so sure you may have a few tweaks to do here and you may have a few tweaks to do here and you may have a few tweaks to do here and there but going into this year you can there but going into this year you can there but going into this year you can just relax there's not too much changing just relax there's not too much changing just relax there's not too much changing and you're going to be all right and you and you're going to be all right and you and you're going to be all right and you can turn the pot off we we still got can turn the pot off we we still got can turn the pot off we we still got five more to go through they're just not five more to go through they're just not five more to go through they're just not going to be so disruptive that you have going to be so disruptive that you have going to be so disruptive that you have to change everything praise God we want to change everything praise God we want to change everything praise God we want to get to the next one the one that's to get to the next one the one that's to get to the next one the one that's actually a trend and not an anti-trend actually a trend and not an anti-trend actually a trend and not an anti-trend okay this one's called the period of okay this one's called the period of okay this one's called the period of stagnation yeah it's still kind of an stagnation yeah it's still kind of an stagnation yeah it's still kind of an anti because it's an extension of the anti because it's an extension of the anti because it's an extension of the first one so if we have this current first one so if we have this current first one so if we have this current landscape where nothing is changing this landscape where nothing is changing this landscape where nothing is changing this year but also nothing has dramatically year but also nothing has dramatically year but also nothing has dramatically changed in four five six years at this changed in four five six years at this changed in four five six years at this point we're in a period of stagnation I point we're in a period of stagnation I point we're in a period of stagnation I get you know I got a lot of DMS last get you know I got a lot of DMS last get you know I got a lot of DMS last year from churches that asked the year from churches that asked the year from churches that asked the question like are sermon Clips still question like are sermon Clips still question like are sermon Clips still performing as they once were and it's performing as they once were and it's performing as they once were and it's not a super easy to answer question not a super easy to answer question not a super easy to answer question because on the one hand because on the one hand because on the one hand no sermon Clips are not performing as no sermon Clips are not performing as no sermon Clips are not performing as well as they once did yes they're still well as they once did yes they're still well as they once did yes they're still the best social media post for churches the best social media post for churches the best social media post for churches what that means is every time there's a what that means is every time there's a what that means is every time there's a massive disruptive Trend and earlier in massive disruptive Trend and earlier in massive disruptive Trend and earlier in Social they were happening a lot quicker Social they were happening a lot quicker Social they were happening a lot quicker and that's true of any industry the more and that's true of any industry the more and that's true of any industry the more it matures the less you have dramatic it matures the less you have dramatic it matures the less you have dramatic changes if you think about the most like changes if you think about the most like changes if you think about the most like the most stagnant Industries you might the most stagnant Industries you might the most stagnant Industries you might think think think education government healthc care places education government healthc care places education government healthc care places where they have not had many changes where they have not had many changes where they have not had many changes because things have been around for so

because things have been around for so because things have been around for so long we were at dinner last night we long we were at dinner last night we long we were at dinner last night we were talking about our local Healthcare were talking about our local Healthcare were talking about our local Healthcare System of which your wife works within System of which your wife works within System of which your wife works within of which I spent some intimate time of which I spent some intimate time of which I spent some intimate time during my little knee surgery and our during my little knee surgery and our during my little knee surgery and our local local local hospital series of hospitals have hospital series of hospitals have hospital series of hospitals have introduced some new tech and it's like introduced some new tech and it's like introduced some new tech and it's like the worst thing that's ever happened to the worst thing that's ever happened to the worst thing that's ever happened to any of the hospitals why because they're any of the hospitals why because they're any of the hospitals why because they're like this is how we do things in this like this is how we do things in this like this is how we do things in this hospital and you don't want to change hospital and you don't want to change hospital and you don't want to change things so as socialist matured these things so as socialist matured these things so as socialist matured these changes have become less frequent but changes have become less frequent but changes have become less frequent but when you have this period of when you have this period of when you have this period of stagnation saturation increases stagnation saturation increases stagnation saturation increases saturation occurs and so what that means saturation occurs and so what that means saturation occurs and so what that means is if you weren't a first mover when is if you weren't a first mover when is if you weren't a first mover when that big last dramatic change did happen that big last dramatic change did happen that big last dramatic change did happen you you might not be able to reap as you you might not be able to reap as you you might not be able to reap as much of the benefits sure if you were an much of the benefits sure if you were an much of the benefits sure if you were an early mover you might notice man I'm early mover you might notice man I'm early mover you might notice man I'm doing the same things I think I'm doing doing the same things I think I'm doing doing the same things I think I'm doing them just as well if not better because them just as well if not better because them just as well if not better because I've been at it for longer but they're I've been at it for longer but they're I've been at it for longer but they're not quite returning the same not quite returning the same not quite returning the same you know outcomes as as they once were you know outcomes as as they once were you know outcomes as as they once were that's a Perfectly Natural part of the that's a Perfectly Natural part of the that's a Perfectly Natural part of the cycle right because at the beginning of cycle right because at the beginning of cycle right because at the beginning of a big macro change there's a lot of a big macro change there's a lot of a big macro change there's a lot of opportunity yes but without certainty MH opportunity yes but without certainty MH opportunity yes but without certainty MH and what happens is the more certainty and what happens is the more certainty and what happens is the more certainty increases the less opportunity yeah increases the less opportunity yeah increases the less opportunity yeah increases it's kind of like this this increases it's kind of like this this increases it's kind of like this this slider where as one goes up the other slider where as one goes up the other slider where as one goes up the other goes down and so when the opportunity is goes down and so when the opportunity is goes down and so when the opportunity is at its highest that's when like at its highest that's when like at its highest that's when like certainty is at its lowest right we saw certainty is at its lowest right we saw certainty is at its lowest right we saw we saw Bitcoin cross 100,000 USD which we saw Bitcoin cross 100,000 USD which we saw Bitcoin cross 100,000 USD which was like this really big momentous was like this really big momentous was like this really big momentous occasion and people were like man if

occasion and people were like man if occasion and people were like man if only I had invested you know $1,000 of only I had invested you know $1,000 of only I had invested you know $1,000 of Bitcoin in 2011 like well certainty at Bitcoin in 2011 like well certainty at Bitcoin in 2011 like well certainty at that point was so low that the thought that point was so low that the thought that point was so low that the thought of investing $1,000 probably would have of investing $1,000 probably would have of investing $1,000 probably would have been considered insane by 99.99% of the been considered insane by 99.99% of the been considered insane by 99.99% of the population whereas now it's like oh man population whereas now it's like oh man population whereas now it's like oh man if only but that's not how things work if only but that's not how things work if only but that's not how things work and the same is true with social so you and the same is true with social so you and the same is true with social so you have a period of stagnation because of have a period of stagnation because of have a period of stagnation because of saturation yes sermon Clips are still saturation yes sermon Clips are still saturation yes sermon Clips are still the best thing and then what's going to the best thing and then what's going to the best thing and then what's going to happen you get rest happen you get rest happen you get rest you get not individual restlessness you get not individual restlessness you get not individual restlessness where you and I are like man this is where you and I are like man this is where you and I are like man this is tough but like someone comes in with a tough but like someone comes in with a tough but like someone comes in with a new idea and this always happens and new idea and this always happens and new idea and this always happens and because there's Collective restlessness because there's Collective restlessness because there's Collective restlessness because like there isn't like enough because like there isn't like enough because like there isn't like enough opportunity that new idea that new opportunity that new idea that new opportunity that new idea that new opportunity exists and then some people opportunity exists and then some people opportunity exists and then some people enough people start to go to it those enough people start to go to it those enough people start to go to it those new opportunities aren't rushed to in new opportunities aren't rushed to in new opportunities aren't rushed to in the same way if there's like existing the same way if there's like existing the same way if there's like existing opportunity that new opportunity that opportunity that new opportunity that opportunity that new opportunity that new uh potential can only come out of new uh potential can only come out of new uh potential can only come out of period of stagnation so we've talked period of stagnation so we've talked period of stagnation so we've talked about how you know the last kind of about how you know the last kind of about how you know the last kind of macro shift was 2018 2019 2020 we're macro shift was 2018 2019 2020 we're macro shift was 2018 2019 2020 we're talking four five six years talking four five six years talking four five six years ago at what point do you think we kind ago at what point do you think we kind ago at what point do you think we kind of reached stagnation and now I'm asking of reached stagnation and now I'm asking of reached stagnation and now I'm asking you to be a prophet like what do you you to be a prophet like what do you you to be a prophet like what do you think comes next like how how do how do think comes next like how how do how do think comes next like how how do how do we exit a period of like Collective we exit a period of like Collective we exit a period of like Collective social media stagnation if everyone's social media stagnation if everyone's social media stagnation if everyone's kind of just doing the same thing and kind of just doing the same thing and kind of just doing the same thing and frankly like no one has truly innovated frankly like no one has truly innovated frankly like no one has truly innovated in quite some time yeah so let's think

in quite some time yeah so let's think in quite some time yeah so let's think about some of the disruption that's about some of the disruption that's about some of the disruption that's happened in other Industries in the past happened in other Industries in the past happened in other Industries in the past like decade or so like decade or so like decade or so Airbnb was a concept that massively Airbnb was a concept that massively Airbnb was a concept that massively disrupted the hotel industry could you disrupted the hotel industry could you disrupted the hotel industry could you have predicted Airbnb no right because have predicted Airbnb no right because have predicted Airbnb no right because if you just Define Airbnb as what it is if you just Define Airbnb as what it is if you just Define Airbnb as what it is in a world of hotels it sounds a bit in a world of hotels it sounds a bit in a world of hotels it sounds a bit insane it's like I could go to a hotel insane it's like I could go to a hotel insane it's like I could go to a hotel or I could rent a room in Alex's house or I could rent a room in Alex's house or I could rent a room in Alex's house right well what if I murder Alex okay right well what if I murder Alex okay right well what if I murder Alex okay bad idea we're not going to go for yeah bad idea we're not going to go for yeah bad idea we're not going to go for yeah I mean Uber the same thing right like it I mean Uber the same thing right like it I mean Uber the same thing right like it disrupted an entire industry of like disrupted an entire industry of like disrupted an entire industry of like taxi driving I guess and you couldn't taxi driving I guess and you couldn't taxi driving I guess and you couldn't have predicted it then but I guess now have predicted it then but I guess now have predicted it then but I guess now we just like that's the world we live in we just like that's the world we live in we just like that's the world we live in and it's I guess it's impossible to see and it's I guess it's impossible to see and it's I guess it's impossible to see like what could be on the horizon next like what could be on the horizon next like what could be on the horizon next do do you think Industries like reach a do do you think Industries like reach a do do you think Industries like reach a point of stagnation where like point of stagnation where like point of stagnation where like Innovation becomes not impossible but Innovation becomes not impossible but Innovation becomes not impossible but like improbable it becomes infrequent like improbable it becomes infrequent like improbable it becomes infrequent yeah so if think about Healthcare unless yeah so if think about Healthcare unless yeah so if think about Healthcare unless there's a major breakthrough in the there's a major breakthrough in the there's a major breakthrough in the science usually things remain the same science usually things remain the same science usually things remain the same and we were talking last night at dinner and we were talking last night at dinner and we were talking last night at dinner about my knee surgery so I have a knee about my knee surgery so I have a knee about my knee surgery so I have a knee arthoscopy a knee scope and I have these arthoscopy a knee scope and I have these arthoscopy a knee scope and I have these three little incisions on my right three little incisions on my right three little incisions on my right kneecap so in the three incisions they kneecap so in the three incisions they kneecap so in the three incisions they put a camera in one incision to see what put a camera in one incision to see what put a camera in one incision to see what the surgeon was doing they put an the surgeon was doing they put an the surgeon was doing they put an irrigation instrument in the other irrigation instrument in the other irrigation instrument in the other incision I I don't know if it was a incision I I don't know if it was a incision I I don't know if it was a drain or if it was like making things drain or if it was like making things drain or if it was like making things more wet because there was a lot of more wet because there was a lot of more wet because there was a lot of seling put in fluid or taking out you seling put in fluid or taking out you seling put in fluid or taking out you never know yeah like when you do like never know yeah like when you do like never know yeah like when you do like like you know like if you're doing like like you know like if you're doing like like you know like if you're doing like concrete cutting like concrete there has concrete cutting like concrete there has concrete cutting like concrete there has to be like right the water that's what I

to be like right the water that's what I to be like right the water that's what I think it was dis was a bone song an think it was dis was a bone song an think it was dis was a bone song an input hose not an output hose perhaps input hose not an output hose perhaps input hose not an output hose perhaps who knows I just know that like the who knows I just know that like the who knows I just know that like the first 72 hours after the surgery I'm first 72 hours after the surgery I'm first 72 hours after the surgery I'm walking around it's like I'm sounding walking around it's like I'm sounding walking around it's like I'm sounding like The Stranger Things monster in my like The Stranger Things monster in my like The Stranger Things monster in my knee don't like that a lot of squel knee don't like that a lot of squel knee don't like that a lot of squel thank God that's over yeah praise God thank God that's over yeah praise God thank God that's over yeah praise God but that was like you know NE arthoscopy but that was like you know NE arthoscopy but that was like you know NE arthoscopy is like I don't know is it 100 years old is like I don't know is it 100 years old is like I don't know is it 100 years old I don't think so so like before that I don't think so so like before that I don't think so so like before that happened it was like open knee surgery happened it was like open knee surgery happened it was like open knee surgery or like or like or like luck yeah and so like when technological luck yeah and so like when technological luck yeah and so like when technological breakthrough happens that leads way for breakthrough happens that leads way for breakthrough happens that leads way for Innovation so surely there are some Innovation so surely there are some Innovation so surely there are some things that we can see on the horizon things that we can see on the horizon things that we can see on the horizon like Hardware so glasses Tech or like AR like Hardware so glasses Tech or like AR like Hardware so glasses Tech or like AR whatever it might be that doesn't feel whatever it might be that doesn't feel whatever it might be that doesn't feel immediate in terms of like Mass immediate in terms of like Mass immediate in terms of like Mass acceptance like we saw what Apple did acceptance like we saw what Apple did acceptance like we saw what Apple did with their eyewear like apple usually with their eyewear like apple usually with their eyewear like apple usually comes out with something and we're like comes out with something and we're like comes out with something and we're like it's time to accept this and we didn't it's time to accept this and we didn't it's time to accept this and we didn't so like even Apple put forth their best so like even Apple put forth their best so like even Apple put forth their best option and we were like yeah it's still option and we were like yeah it's still option and we were like yeah it's still not we're not there yet so that doesn't not we're not there yet so that doesn't not we're not there yet so that doesn't feel like it's immediate other things feel like it's immediate other things feel like it's immediate other things can happen like healthare what else is can happen like healthare what else is can happen like healthare what else is disrupting healthare right now the disrupting healthare right now the disrupting healthare right now the ability to meet with doctors remotely so ability to meet with doctors remotely so ability to meet with doctors remotely so like instead of going into the ER I can like instead of going into the ER I can like instead of going into the ER I can connect to a doctor online and they can connect to a doctor online and they can connect to a doctor online and they can prescribe me something without having to prescribe me something without having to prescribe me something without having to see me in person for certain things okay see me in person for certain things okay see me in person for certain things okay that's disruptive that's a new model and that's disruptive that's a new model and that's disruptive that's a new model and so what basically happens is Things so what basically happens is Things so what basically happens is Things become more infrequent I also don't like become more infrequent I also don't like become more infrequent I also don't like to be the prophet where I say like this to be the prophet where I say like this to be the prophet where I say like this is what's coming because usually there's is what's coming because usually there's is what's coming because usually there's enough opportunity that exists right now enough opportunity that exists right now enough opportunity that exists right now and I want to be very clear despite and I want to be very clear despite and I want to be very clear despite let's say sermon Clips not being as

let's say sermon Clips not being as let's say sermon Clips not being as successful all the time they're still successful all the time they're still successful all the time they're still your best option and they still succeed your best option and they still succeed your best option and they still succeed all the time yeah just not like as much all the time yeah just not like as much all the time yeah just not like as much it's like yeah like pitchers are it's like yeah like pitchers are it's like yeah like pitchers are throwing harder now don't stop swinging throwing harder now don't stop swinging throwing harder now don't stop swinging right like yeah like maybe maybe maybe right like yeah like maybe maybe maybe right like yeah like maybe maybe maybe like you know in basketball like the like you know in basketball like the like you know in basketball like the defenses are not as strong because defenses are not as strong because defenses are not as strong because people are shooting so many people are shooting so many people are shooting so many three-pointers but like you still got to three-pointers but like you still got to three-pointers but like you still got to play defense like that's how things go play defense like that's how things go play defense like that's how things go and then you just ride the way for what and then you just ride the way for what and then you just ride the way for what it is is now what could be something on it is is now what could be something on it is is now what could be something on the horizon that triggers a break and the horizon that triggers a break and the horizon that triggers a break and something new that's Trend number three something new that's Trend number three something new that's Trend number three yeah I mean we've we've alluded to how yeah I mean we've we've alluded to how yeah I mean we've we've alluded to how Tik Tok has disrupted our social media Tik Tok has disrupted our social media Tik Tok has disrupted our social media habits uh all the way back in 2018 2019 habits uh all the way back in 2018 2019 habits uh all the way back in 2018 2019 and what could be on the horizon I mean and what could be on the horizon I mean and what could be on the horizon I mean as of this recording we're not quite as of this recording we're not quite as of this recording we're not quite sure but Trend number three is the sure but Trend number three is the sure but Trend number three is the looming Tik Tok ban in the United States looming Tik Tok ban in the United States looming Tik Tok ban in the United States of America at the time of this recording of America at the time of this recording of America at the time of this recording the Tik Tok ban in the states is set to the Tik Tok ban in the states is set to the Tik Tok ban in the states is set to come into effect January 19th 2025 like come into effect January 19th 2025 like come into effect January 19th 2025 like like it's happening right or or is it like it's happening right or or is it like it's happening right or or is it because the Supreme Court did announce because the Supreme Court did announce because the Supreme Court did announce that it will review Tik Tik tok's that it will review Tik Tik tok's that it will review Tik Tik tok's challenge against the ban Tik Tok has challenge against the ban Tik Tok has challenge against the ban Tik Tok has requested an injunction to give time for requested an injunction to give time for requested an injunction to give time for a more thorough review of the ban bill a more thorough review of the ban bill a more thorough review of the ban bill before they go through with it basically before they go through with it basically before they go through with it basically like hey if we're going to do something like hey if we're going to do something like hey if we're going to do something massive like this let's actually like massive like this let's actually like massive like this let's actually like really review it because this is going really review it because this is going really review it because this is going to affect many businesses and many to affect many businesses and many to affect many businesses and many people how many people well Tik Tok came people how many people well Tik Tok came people how many people well Tik Tok came out half the population in 2021 2023 and out half the population in 2021 2023 and out half the population in 2021 2023 and they were like 150 million Americans on they were like 150 million Americans on they were like 150 million Americans on here almost half of the population so here almost half of the population so here almost half of the population so that's a big deal the other twist in that's a big deal the other twist in that's a big deal the other twist in this and this is all subject to change

this and this is all subject to change this and this is all subject to change I'm not a lawyer if I read those things I'm not a lawyer if I read those things I'm not a lawyer if I read those things you're like well technically an you're like well technically an you're like well technically an injunction means I apologize not not a injunction means I apologize not not a injunction means I apologize not not a prophet not a lawyer not a doctor not a prophet not a lawyer not a doctor not a prophet not a lawyer not a doctor not a doctor so the other twist in this is doctor so the other twist in this is doctor so the other twist in this is that recently returning president Trump that recently returning president Trump that recently returning president Trump has has showed a little bit of affection has has showed a little bit of affection has has showed a little bit of affection and love for Tik Tok the some people and love for Tik Tok the some people and love for Tik Tok the some people asked him hey are you going to like push asked him hey are you going to like push asked him hey are you going to like push this band through maybe not and he's this band through maybe not and he's this band through maybe not and he's like let me tell you Tik to is fun yeah like let me tell you Tik to is fun yeah like let me tell you Tik to is fun yeah and he was very he spoke very positive and he was very he spoke very positive and he was very he spoke very positive of it because a lot of the interviews of it because a lot of the interviews of it because a lot of the interviews that he did whether it was Theo Von or that he did whether it was Theo Von or that he did whether it was Theo Von or Rogan were disseminated in very big ways Rogan were disseminated in very big ways Rogan were disseminated in very big ways on platforms like Tik Tok L of in the on platforms like Tik Tok L of in the on platforms like Tik Tok L of in the form of podcast Clips did those podcast form of podcast Clips did those podcast form of podcast Clips did those podcast Clips perform as well as they would have Clips perform as well as they would have Clips perform as well as they would have in 2019 2020 maybe not but they're still in 2019 2020 maybe not but they're still in 2019 2020 maybe not but they're still the best option even for returning the best option even for returning the best option even for returning presidents yes and he was like you know presidents yes and he was like you know presidents yes and he was like you know that helped us really make inroads with that helped us really make inroads with that helped us really make inroads with younger voters he's like so I have a younger voters he's like so I have a younger voters he's like so I have a soft spot for Tik Tok I really do so soft spot for Tik Tok I really do so soft spot for Tik Tok I really do so what I want to talk about is the Fallout what I want to talk about is the Fallout what I want to talk about is the Fallout of what a Tik Tok ban might of what a Tik Tok ban might of what a Tik Tok ban might mean this would not be the first time mean this would not be the first time mean this would not be the first time that one of our precious apps that one of our precious apps that one of our precious apps specifically video apps was taken from specifically video apps was taken from specifically video apps was taken from us rip Vine um Myspace is kind of us rip Vine um Myspace is kind of us rip Vine um Myspace is kind of similar although that was kind of like similar although that was kind of like similar although that was kind of like we all voted with our attention and said we all voted with our attention and said we all voted with our attention and said we choose Facebook rather than we let it we choose Facebook rather than we let it we choose Facebook rather than we let it die yeah so this would be the first time die yeah so this would be the first time die yeah so this would be the first time that like let's say either the purchase that like let's say either the purchase that like let's say either the purchase of the platform being shut down by its of the platform being shut down by its of the platform being shut down by its owners or kind of just the free market owners or kind of just the free market owners or kind of just the free market decision making um plays a role in this decision making um plays a role in this decision making um plays a role in this this is mostly just like the government this is mostly just like the government this is mostly just like the government saying hey yeah this is not in the best saying hey yeah this is not in the best saying hey yeah this is not in the best interest of us as a Sovereign Nation Tik interest of us as a Sovereign Nation Tik interest of us as a Sovereign Nation Tik Tok has to do a b or c you're not

Tok has to do a b or c you're not Tok has to do a b or c you're not willing to do that Tik Tok okay see you willing to do that Tik Tok okay see you willing to do that Tik Tok okay see you later if and when the ban goes through later if and when the ban goes through later if and when the ban goes through what it's going to kick off is social what it's going to kick off is social what it's going to kick off is social media migration of potentially you just media migration of potentially you just media migration of potentially you just shy of 200 million users right the only shy of 200 million users right the only shy of 200 million users right the only difference is that the vast majority of difference is that the vast majority of difference is that the vast majority of those 200 million users in this case those 200 million users in this case those 200 million users in this case have multiple passports already right have multiple passports already right have multiple passports already right they don't only live in the Tik Tok they don't only live in the Tik Tok they don't only live in the Tik Tok ecosystem though they might like reside ecosystem though they might like reside ecosystem though they might like reside there you know 10 months of the year if there you know 10 months of the year if there you know 10 months of the year if we're using that analogy that will have we're using that analogy that will have we're using that analogy that will have effects on other platforms we see this effects on other platforms we see this effects on other platforms we see this in the terms of real migration right in the terms of real migration right in the terms of real migration right like people from other cultures come to like people from other cultures come to like people from other cultures come to countries of different cultures and then countries of different cultures and then countries of different cultures and then it's like how do we figure out this it's like how do we figure out this it's like how do we figure out this Melting Pot are you supposed to become Melting Pot are you supposed to become Melting Pot are you supposed to become like us are you also introducing us to like us are you also introducing us to like us are you also introducing us to new things what kind of blend is it of new things what kind of blend is it of new things what kind of blend is it of both and that's not always a smooth both and that's not always a smooth both and that's not always a smooth transition and so if you have a ton of transition and so if you have a ton of transition and so if you have a ton of people from Tik Tok which has distinct people from Tik Tok which has distinct people from Tik Tok which has distinct user behaviors as a social platform and user behaviors as a social platform and user behaviors as a social platform and those people come to Instagram and those people come to Instagram and those people come to Instagram and they're like hey this seems like the they're like hey this seems like the they're like hey this seems like the closest all right we're going to spend closest all right we're going to spend closest all right we're going to spend our time on Instagram yeah you won't see our time on Instagram yeah you won't see our time on Instagram yeah you won't see those things immediately but what might those things immediately but what might those things immediately but what might that mean for Instagram 12 months 24 that mean for Instagram 12 months 24 that mean for Instagram 12 months 24 months 36 months away again you as a months 36 months away again you as a months 36 months away again you as a person serving in a church do not need person serving in a church do not need person serving in a church do not need to make any changes based on speculation to make any changes based on speculation to make any changes based on speculation of how social media migration that may of how social media migration that may of how social media migration that may or may not happen and what degree it or may not happen and what degree it or may not happen and what degree it will affect social you don't need to will affect social you don't need to will affect social you don't need to forecast any of those things the reason forecast any of those things the reason forecast any of those things the reason we talk about this is to just kind of be we talk about this is to just kind of be we talk about this is to just kind of be aware of what's happening so that when aware of what's happening so that when aware of what's happening so that when in 14 months I say there's a new type of in 14 months I say there's a new type of in 14 months I say there's a new type of social media post and it's this and social media post and it's this and social media post and it's this and you're like what um you understand a

you're like what um you understand a you're like what um you understand a little bit of the precursor that brought little bit of the precursor that brought little bit of the precursor that brought us to this point but we're not changing us to this point but we're not changing us to this point but we're not changing any of our approaches to social right any of our approaches to social right any of our approaches to social right now we didn't have such a big influence now we didn't have such a big influence now we didn't have such a big influence on Tik Tok that we had to say follow us on Tik Tok that we had to say follow us on Tik Tok that we had to say follow us on Instagram or else you'll never see us on Instagram or else you'll never see us on Instagram or else you'll never see us again and so you just want to be aware again and so you just want to be aware again and so you just want to be aware of kind of like what's happening but of kind of like what's happening but of kind of like what's happening but stay the course with what you're doing stay the course with what you're doing stay the course with what you're doing don't be discouraged and don't feel like don't be discouraged and don't feel like don't be discouraged and don't feel like you need to be disruptive to your you need to be disruptive to your you need to be disruptive to your existing strategy and make a big existing strategy and make a big existing strategy and make a big sweeping change I mean it's also part of sweeping change I mean it's also part of sweeping change I mean it's also part of why we've advocated over the years to to why we've advocated over the years to to why we've advocated over the years to to be posting your short form video content be posting your short form video content be posting your short form video content across all four major platforms if across all four major platforms if across all four major platforms if you're comfortable YouTube Shorts you're comfortable YouTube Shorts you're comfortable YouTube Shorts Facebook reals Instagram reels and Tik Facebook reals Instagram reels and Tik Facebook reals Instagram reels and Tik Tok um so if Tik Tok gets swept out from Tok um so if Tik Tok gets swept out from Tok um so if Tik Tok gets swept out from under your feet like hopefully you have under your feet like hopefully you have under your feet like hopefully you have a presence already on those other a presence already on those other a presence already on those other platforms you're posting similar if not platforms you're posting similar if not platforms you're posting similar if not the same content and folks will migrate the same content and folks will migrate the same content and folks will migrate as as they do moving on Fourth social as as they do moving on Fourth social as as they do moving on Fourth social media trend for 2025 media trend for 2025 media trend for 2025 social for search yes yes social for social for search yes yes social for social for search yes yes social for search so one of the great values of search so one of the great values of search so one of the great values of social is Discovery right we talk about social is Discovery right we talk about social is Discovery right we talk about the discovery ERA this is introducing the discovery ERA this is introducing the discovery ERA this is introducing your church to new audiences I wanted to your church to new audiences I wanted to your church to new audiences I wanted to highlight some of the other values of highlight some of the other values of highlight some of the other values of being active on social that have nothing being active on social that have nothing being active on social that have nothing to do with introducing your church to to do with introducing your church to to do with introducing your church to new audiences we would call that new audiences we would call that new audiences we would call that outbound um marketing where it's like outbound um marketing where it's like outbound um marketing where it's like hey we're publishing stuff with the hey we're publishing stuff with the hey we're publishing stuff with the intent to introduce our church to new intent to introduce our church to new intent to introduce our church to new people so this is not a publishing Trend people so this is not a publishing Trend people so this is not a publishing Trend nor is it a platform trend on social nor is it a platform trend on social nor is it a platform trend on social this is a user Behavior Trend and and this is a user Behavior Trend and and this is a user Behavior Trend and and here's what I mean here's what I mean here's what I mean previously when you are evaluating a previously when you are evaluating a previously when you are evaluating a church when you're evaluating a

church when you're evaluating a church when you're evaluating a restaurant when you're evaluating a restaurant when you're evaluating a restaurant when you're evaluating a business or an organization of any kind business or an organization of any kind business or an organization of any kind what you would do is you would visit what you would do is you would visit what you would do is you would visit their website right and if you're their website right and if you're their website right and if you're evaluating a church you would like stay evaluating a church you would like stay evaluating a church you would like stay entirely on their website You' go entirely on their website You' go entirely on their website You' go through the homepage you look at their through the homepage you look at their through the homepage you look at their about page you would see their about page you would see their about page you would see their leadership you would want to to figure leadership you would want to to figure leadership you would want to to figure out service times now what we're seeing out service times now what we're seeing out service times now what we're seeing with user behavior is yes you go to a with user behavior is yes you go to a with user behavior is yes you go to a Church's website but you very Church's website but you very Church's website but you very quickly click the social icons in the quickly click the social icons in the quickly click the social icons in the footer to check out their Instagram I've footer to check out their Instagram I've footer to check out their Instagram I've heard from folks go to church go through heard from folks go to church go through heard from folks go to church go through Google to a Church's website immediately Google to a Church's website immediately Google to a Church's website immediately scroll to the footer yes they go through scroll to the footer yes they go through scroll to the footer yes they go through they're using the website as a proxy to they're using the website as a proxy to they're using the website as a proxy to get to Instagram to check Church ex you get to Instagram to check Church ex you get to Instagram to check Church ex you like bypass the website entirely like bypass the website entirely like bypass the website entirely basically why well because social media basically why well because social media basically why well because social media does promise to have more up-to-date does promise to have more up-to-date does promise to have more up-to-date information than a website and for a lot information than a website and for a lot information than a website and for a lot of church websites more photos of real of church websites more photos of real of church websites more photos of real people you know like most Church people you know like most Church people you know like most Church websites that we're encountering are websites that we're encountering are websites that we're encountering are really lacking in that department of really lacking in that department of really lacking in that department of having real photo smiling people from having real photo smiling people from having real photo smiling people from your real Church they're either out your real Church they're either out your real Church they're either out ofate photos or in some uh unfortunate ofate photos or in some uh unfortunate ofate photos or in some uh unfortunate circumstances stock photos and folks circumstances stock photos and folks circumstances stock photos and folks want folks resonate with and they want folks resonate with and they want folks resonate with and they connect with real photos of real people connect with real photos of real people connect with real photos of real people and they know that like if I'm I'm most and they know that like if I'm I'm most and they know that like if I'm I'm most likely to find this on Instagram if I'm likely to find this on Instagram if I'm likely to find this on Instagram if I'm going to find it anywhere so people are going to find it anywhere so people are going to find it anywhere so people are going there to see what your church going there to see what your church going there to see what your church looks like to see what the the the the looks like to see what the the the the looks like to see what the the the the complexion of your congregation what complexion of your congregation what complexion of your congregation what what it's made up of um what your what it's made up of um what your what it's made up of um what your Sanctuary looks like what your kids' Sanctuary looks like what your kids' Sanctuary looks like what your kids' room looks like that's what folks are room looks like that's what folks are room looks like that's what folks are looking for when they're exploring you looking for when they're exploring you looking for when they're exploring you know local churches near me I was know local churches near me I was know local churches near me I was talking with the church this past week talking with the church this past week talking with the church this past week and they had just begun working with us

and they had just begun working with us and they had just begun working with us at Social sermons I was checking out at Social sermons I was checking out at Social sermons I was checking out their website we were doing our intro their website we were doing our intro their website we were doing our intro call and their website was really nicely call and their website was really nicely call and their website was really nicely done this was a smaller Church 50 to 100 done this was a smaller Church 50 to 100 done this was a smaller Church 50 to 100 people and they had really nice photos people and they had really nice photos people and they had really nice photos on their website and I could tell on their website and I could tell on their website and I could tell instantly okay so this is kind of where instantly okay so this is kind of where instantly okay so this is kind of where you meet this is the feel for the you meet this is the feel for the you meet this is the feel for the demographics of the demographics of the demographics of the congregation and we were talking about congregation and we were talking about congregation and we were talking about this specific benefit because I said this specific benefit because I said this specific benefit because I said despite that and you've done everything despite that and you've done everything despite that and you've done everything right here there's no real way for me in right here there's no real way for me in right here there's no real way for me in a few seconds to get a feel for your a few seconds to get a feel for your a few seconds to get a feel for your theology maybe your communication style theology maybe your communication style theology maybe your communication style the vibe of your pastor the one that's the vibe of your pastor the one that's the vibe of your pastor the one that's going to be on stage for the majority of going to be on stage for the majority of going to be on stage for the majority of the service time that I'm there yeah I the service time that I'm there yeah I the service time that I'm there yeah I can gain that though from social totally can gain that though from social totally can gain that though from social totally cuz this church was asking me like are cuz this church was asking me like are cuz this church was asking me like are we going to like introduce our church to we going to like introduce our church to we going to like introduce our church to thousands of people and I said hopefully thousands of people and I said hopefully thousands of people and I said hopefully like these are the aggregate numbers of like these are the aggregate numbers of like these are the aggregate numbers of the churches that we've worked with for the churches that we've worked with for the churches that we've worked with for the past 12 months you know all 150 plus the past 12 months you know all 150 plus the past 12 months you know all 150 plus and it's like yeah 38 times more and it's like yeah 38 times more and it's like yeah 38 times more engagement 30 something times more engagement 30 something times more engagement 30 something times more Impressions you know followers grow 50% Impressions you know followers grow 50% Impressions you know followers grow 50% faster but I said let's also talk about faster but I said let's also talk about faster but I said let's also talk about the other benefits of social because the other benefits of social because the other benefits of social because it's so multi beneficial that no effort it's so multi beneficial that no effort it's so multi beneficial that no effort is ever wasted which is exciting so I is ever wasted which is exciting so I is ever wasted which is exciting so I said imagine this I go to your website said imagine this I go to your website said imagine this I go to your website like me right now and I see that and like me right now and I see that and like me right now and I see that and then I go to your socials and all you then I go to your socials and all you then I go to your socials and all you have right now are like pictures of have right now are like pictures of have right now are like pictures of events like Graphics of like come to our events like Graphics of like come to our events like Graphics of like come to our potluck whatever it is I'm not going to potluck whatever it is I'm not going to potluck whatever it is I'm not going to go to your YouTube and watch through a go to your YouTube and watch through a go to your YouTube and watch through a 60-minute service but what I would love 60-minute service but what I would love 60-minute service but what I would love to do in 30 to 90 seconds is click on a to do in 30 to 90 seconds is click on a to do in 30 to 90 seconds is click on a sermon clip with a compelling hook and sermon clip with a compelling hook and sermon clip with a compelling hook and just like get a feel like I I don't need just like get a feel like I I don't need just like get a feel like I I don't need to go through a full sermon I I'm to go through a full sermon I I'm to go through a full sermon I I'm planning on attending your church but I

planning on attending your church but I planning on attending your church but I just want to like get a feel for that just want to like get a feel for that just want to like get a feel for that that's social for search and I don't that's social for search and I don't that's social for search and I don't know if this is on the radar of as many know if this is on the radar of as many know if this is on the radar of as many churches as I think it should be and churches as I think it should be and churches as I think it should be and this trend is not let's say new for 2025 this trend is not let's say new for 2025 this trend is not let's say new for 2025 but like it is fully cement at this but like it is fully cement at this but like it is fully cement at this point the user Behavior has changed and point the user Behavior has changed and point the user Behavior has changed and this is a really important part of this is a really important part of this is a really important part of assing Trends in a given year or assing assing Trends in a given year or assing assing Trends in a given year or assing just like the general shifts because yes just like the general shifts because yes just like the general shifts because yes platforms introduce new features and platforms introduce new features and platforms introduce new features and design Aesthetics change but what's also design Aesthetics change but what's also design Aesthetics change but what's also true is that the way we use social as true is that the way we use social as true is that the way we use social as consumers changes yeah and that all consumers changes yeah and that all consumers changes yeah and that all often is like the precursor to the often is like the precursor to the often is like the precursor to the aesthetic change or to the feature aesthetic change or to the feature aesthetic change or to the feature change as a response to the culture change as a response to the culture change as a response to the culture that's changing not the other way around that's changing not the other way around that's changing not the other way around and so if we can understand first how and so if we can understand first how and so if we can understand first how the culture might be changing then we the culture might be changing then we the culture might be changing then we can respond to it in a better way and so can respond to it in a better way and so can respond to it in a better way and so if we're in a period of stagnation and if we're in a period of stagnation and if we're in a period of stagnation and saturation and for whatever reason you saturation and for whatever reason you saturation and for whatever reason you look at your social media metrics and look at your social media metrics and look at your social media metrics and you're like man a couple years ago you're like man a couple years ago you're like man a couple years ago things were moving a bit quicker or I things were moving a bit quicker or I things were moving a bit quicker or I feel like I'm doing everything right and feel like I'm doing everything right and feel like I'm doing everything right and things aren't moving exactly how I'd things aren't moving exactly how I'd things aren't moving exactly how I'd like just also remember the role that like just also remember the role that like just also remember the role that social plays in overall evaluation of social plays in overall evaluation of social plays in overall evaluation of your church and what we would call your church and what we would call your church and what we would call inbound marketing where you're not inbound marketing where you're not inbound marketing where you're not reaching out to people people are reaching out to people people are reaching out to people people are reaching out to you and social now plays reaching out to you and social now plays reaching out to you and social now plays a critical role in that is it more a critical role in that is it more a critical role in that is it more critical than your website for some yes critical than your website for some yes critical than your website for some yes for everyone not quite but for more and for everyone not quite but for more and for everyone not quite but for more and more people it's playing an equal more people it's playing an equal more people it's playing an equal important role sometimes even more important role sometimes even more important role sometimes even more important I I'm eager to see important I I'm eager to see important I I'm eager to see specifically on Instagram the search specifically on Instagram the search specifically on Instagram the search kind of evolve into a place where if I'm

kind of evolve into a place where if I'm kind of evolve into a place where if I'm in a new city I can search in Instagram in a new city I can search in Instagram in a new city I can search in Instagram coffee shops near me and I'm going to coffee shops near me and I'm going to coffee shops near me and I'm going to get similar results that I would get in get similar results that I would get in get similar results that I would get in Google because when I'm searching that Google because when I'm searching that Google because when I'm searching that in Google I am using those websites as a in Google I am using those websites as a in Google I am using those websites as a proxy to get to Instagram like that proxy to get to Instagram like that proxy to get to Instagram like that that's how and so I would love to see that's how and so I would love to see that's how and so I would love to see the evolution of Instagram search so the evolution of Instagram search so the evolution of Instagram search so that when folks are visiting you know that when folks are visiting you know that when folks are visiting you know they're on vacation in your city and they're on vacation in your city and they're on vacation in your city and they can search churches near me on they can search churches near me on they can search churches near me on Saturday night your church is going to Saturday night your church is going to Saturday night your church is going to show up there if you've done your due show up there if you've done your due show up there if you've done your due diligence to to with your SEO and maybe diligence to to with your SEO and maybe diligence to to with your SEO and maybe your Instagram description or whatever your Instagram description or whatever your Instagram description or whatever however wherever you know the interwebs however wherever you know the interwebs however wherever you know the interwebs are pulling that information from that are pulling that information from that are pulling that information from that it's going to serve your church as a it's going to serve your church as a it's going to serve your church as a local result I'm eager to see that local result I'm eager to see that local result I'm eager to see that Evolution I'm hopeful we get there Evolution I'm hopeful we get there Evolution I'm hopeful we get there because I I think that would make because I I think that would make because I I think that would make Instagram a much more use Instagram a much more use Instagram a much more use tool to me rather than just kind of like tool to me rather than just kind of like tool to me rather than just kind of like you know an a source of entertainment you know an a source of entertainment you know an a source of entertainment you are describing exactly what I said you are describing exactly what I said you are describing exactly what I said where the culture has shifted where where the culture has shifted where where the culture has shifted where we're not using search in the same way we're not using search in the same way we're not using search in the same way but Instagram has not yet responded to but Instagram has not yet responded to but Instagram has not yet responded to provide us the features we're kind of provide us the features we're kind of provide us the features we're kind of like hacking our way through it at this like hacking our way through it at this like hacking our way through it at this point there's a reason why we at Pro point there's a reason why we at Pro point there's a reason why we at Pro Church tools used to be heavy into Church tools used to be heavy into Church tools used to be heavy into blogging in 2014 and through 2018 blogging in 2014 and through 2018 blogging in 2014 and through 2018 because that was when you would publish because that was when you would publish because that was when you would publish content it would be discovered because content it would be discovered because content it would be discovered because people were searching them yes nowadays people were searching them yes nowadays people were searching them yes nowadays on Instagram that's where people are on Instagram that's where people are on Instagram that's where people are searching so we basically like Blog full searching so we basically like Blog full searching so we basically like Blog full time on Instagram via our carousels and time on Instagram via our carousels and time on Instagram via our carousels and our reals and not only do people search our reals and not only do people search our reals and not only do people search for that information and then find it for that information and then find it for that information and then find it but we also can introduce that content but we also can introduce that content but we also can introduce that content to people via the algorithm so like to people via the algorithm so like to people via the algorithm so like inbound and outbound is happening on the inbound and outbound is happening on the inbound and outbound is happening on the same platform at the same time which is

same platform at the same time which is same platform at the same time which is also taking the place of search in a lot also taking the place of search in a lot also taking the place of search in a lot of ways and with AI I mean are people of ways and with AI I mean are people of ways and with AI I mean are people happy with the Google Gemini search happy with the Google Gemini search happy with the Google Gemini search result summaries at the top of their result summaries at the top of their result summaries at the top of their search now so bad right so not only has search now so bad right so not only has search now so bad right so not only has culture kind of decided hey we actually culture kind of decided hey we actually culture kind of decided hey we actually like getting search in a number of like getting search in a number of like getting search in a number of different ways the responses that Google different ways the responses that Google different ways the responses that Google has made so far have not been met with has made so far have not been met with has made so far have not been met with you know rousing Applause and so what you know rousing Applause and so what you know rousing Applause and so what that also means is people are losing that also means is people are losing that also means is people are losing trust in search engines and so what trust in search engines and so what trust in search engines and so what might that mean for the next 12 to 36 might that mean for the next 12 to 36 might that mean for the next 12 to 36 months I mean I know I want to get on to months I mean I know I want to get on to months I mean I know I want to get on to the next one but the picture you just the next one but the picture you just the next one but the picture you just painted about the progression of this painted about the progression of this painted about the progression of this business is the perfect illustration for business is the perfect illustration for business is the perfect illustration for this you built this business off of blog this you built this business off of blog this you built this business off of blog posts that were getting that that were posts that were getting that that were posts that were getting that that were index for search on Google so that was index for search on Google so that was index for search on Google so that was like the first era of this this company like the first era of this this company like the first era of this this company 2011 and the last the last six eight 2011 and the last the last six eight 2011 and the last the last six eight years the the growth of our of our years the the growth of our of our years the the growth of our of our company has been on the back of your company has been on the back of your company has been on the back of your your Instagram growth which has been your Instagram growth which has been your Instagram growth which has been indexed for algorithmic not not as much indexed for algorithmic not not as much indexed for algorithmic not not as much Active search but like algorithmic Active search but like algorithmic Active search but like algorithmic performance it's like it's two totally performance it's like it's two totally performance it's like it's two totally different eras providing similar content different eras providing similar content different eras providing similar content but just like in different ways in but just like in different ways in but just like in different ways in differental writing it's me sitting differental writing it's me sitting differental writing it's me sitting sitting down in front of a blank cursor sitting down in front of a blank cursor sitting down in front of a blank cursor uh and just writing you're writing to uh and just writing you're writing to uh and just writing you're writing to the same person to the about the same the same person to the about the same the same person to the about the same stuff they're just they're coming to the stuff they're just they're coming to the stuff they're just they're coming to the content in a totally different way I was content in a totally different way I was content in a totally different way I was on a call with another creative Church on a call with another creative Church on a call with another creative Church business entrepreneur business entrepreneur business entrepreneur yesterday he said to me like we're in yesterday he said to me like we're in yesterday he said to me like we're in we're in like the same space so closely we're in like the same space so closely we're in like the same space so closely aligned that on the call like five times

aligned that on the call like five times aligned that on the call like five times he said like you know there's only eight he said like you know there's only eight he said like you know there's only eight of us out there and I was like yeah of us out there and I was like yeah of us out there and I was like yeah that's probably true he said yeah I that's probably true he said yeah I that's probably true he said yeah I discovered you in the last couple years discovered you in the last couple years discovered you in the last couple years via Instagram reals and I was like it via Instagram reals and I was like it via Instagram reals and I was like it kind of caught me by surprise as I was kind of caught me by surprise as I was kind of caught me by surprise as I was like he's like how long have you been in like he's like how long have you been in like he's like how long have you been in business I've been like 10 years like business I've been like 10 years like business I've been like 10 years like and then two years before that before we and then two years before that before we and then two years before that before we incorporated as like an actual technical incorporated as like an actual technical incorporated as like an actual technical business he's like really how did I ever business he's like really how did I ever business he's like really how did I ever hear about you and I was like I don't hear about you and I was like I don't hear about you and I was like I don't know right like 800 podcast episodes you know right like 800 podcast episodes you know right like 800 podcast episodes you know 600 YouTube videos or whatever it know 600 YouTube videos or whatever it know 600 YouTube videos or whatever it is now like but it just goes to show you is now like but it just goes to show you is now like but it just goes to show you like like it's funny because we'll have like like it's funny because we'll have like like it's funny because we'll have conversations with people like I've been conversations with people like I've been conversations with people like I've been following forever like uh you know following forever like uh you know following forever like uh you know everyone knows you and then like everyone knows you and then like everyone knows you and then like multiple times a year it's like I just multiple times a year it's like I just multiple times a year it's like I just discovered you it's like yeah because discovered you it's like yeah because discovered you it's like yeah because like that's how it goes like there's like that's how it goes like there's like that's how it goes like there's just always more people to reach yeah just always more people to reach yeah just always more people to reach yeah there's so much on the table here for there's so much on the table here for there's so much on the table here for churches online no efforts wasted on churches online no efforts wasted on churches online no efforts wasted on social okay the next one uh the fifth social okay the next one uh the fifth social okay the next one uh the fifth social media Trend using social for social media Trend using social for social media Trend using social for market research okay so same type of market research okay so same type of market research okay so same type of church that I was meeting with but a church that I was meeting with but a church that I was meeting with but a different Church also this week okay different Church also this week okay different Church also this week okay you're busy you're a busy man well we you're busy you're a busy man well we you're busy you're a busy man well we had you know our big kind of like open had you know our big kind of like open had you know our big kind of like open enrollment period for social sermons and enrollment period for social sermons and enrollment period for social sermons and then I had a a multi-week international then I had a a multi-week international then I had a a multi-week international travel stint and then I had surgery and travel stint and then I had surgery and travel stint and then I had surgery and so my availability for intro calls was so my availability for intro calls was so my availability for intro calls was limited and we had all these churches limited and we had all these churches limited and we had all these churches enroll so all those spots were taken up enroll so all those spots were taken up enroll so all those spots were taken up and then I was away for a few weeks and and then I was away for a few weeks and and then I was away for a few weeks and so we've had like a dozen churches I've so we've had like a dozen churches I've so we've had like a dozen churches I've just been waiting patiently and then I just been waiting patiently and then I just been waiting patiently and then I meet with them and they're like finally meet with them and they're like finally meet with them and they're like finally so I was talking with this one church so I was talking with this one church so I was talking with this one church and they were in a similar Place smaller and they were in a similar Place smaller and they were in a similar Place smaller Church 5 to 100 people and we were

Church 5 to 100 people and we were Church 5 to 100 people and we were talking about the other benefits of talking about the other benefits of talking about the other benefits of Social and I was like yes we want to Social and I was like yes we want to Social and I was like yes we want to introduce your church to tons of people introduce your church to tons of people introduce your church to tons of people we want to allow social to exist for we want to allow social to exist for we want to allow social to exist for search so it's outbound and it's inbound search so it's outbound and it's inbound search so it's outbound and it's inbound and I said and there's a third benefit and I said and there's a third benefit and I said and there's a third benefit to this most of the messaging that your to this most of the messaging that your to this most of the messaging that your church creates is only ever experienced church creates is only ever experienced church creates is only ever experienced by your internal audience right so I'm by your internal audience right so I'm by your internal audience right so I'm speaking to the lead Pastor here so I speaking to the lead Pastor here so I speaking to the lead Pastor here so I what I mean by that is like you create what I mean by that is like you create what I mean by that is like you create this sermon and you create it for your this sermon and you create it for your this sermon and you create it for your people and you're like you know what people and you're like you know what people and you're like you know what this is the message from the wisdom of this is the message from the wisdom of this is the message from the wisdom of scripture that intersects with the needs scripture that intersects with the needs scripture that intersects with the needs of my community right now and what I of my community right now and what I of my community right now and what I feel like God is speaking to us I say feel like God is speaking to us I say feel like God is speaking to us I say what's also true though is that the what's also true though is that the what's also true though is that the wisdom of scripture is for all time for wisdom of scripture is for all time for wisdom of scripture is for all time for all people and your church is uniquely all people and your church is uniquely all people and your church is uniquely positioned to meet the needs of people positioned to meet the needs of people positioned to meet the needs of people in your community that have not yet in your community that have not yet in your community that have not yet crossed paths with you that ven diagram crossed paths with you that ven diagram crossed paths with you that ven diagram might not also be a perfect overlap what might not also be a perfect overlap what might not also be a perfect overlap what I mean is what's great about social is I mean is what's great about social is I mean is what's great about social is that you publish things to the world and that you publish things to the world and that you publish things to the world and when you have a viral for me post which when you have a viral for me post which when you have a viral for me post which is rare we always say 3 to 5% of the is rare we always say 3 to 5% of the is rare we always say 3 to 5% of the content we want to hit that Viral for me content we want to hit that Viral for me content we want to hit that Viral for me qualifier which is 10x the reach of a qualifier which is 10x the reach of a qualifier which is 10x the reach of a typical post when you hit that Mark you typical post when you hit that Mark you typical post when you hit that Mark you are getting valuable insight into the are getting valuable insight into the are getting valuable insight into the unique voice of your church and how it unique voice of your church and how it unique voice of your church and how it intersects with the greater needs of the intersects with the greater needs of the intersects with the greater needs of the world people are voting with their world people are voting with their world people are voting with their attention voting with their time voting attention voting with their time voting attention voting with their time voting with their interest and saying you know with their interest and saying you know with their interest and saying you know what you're saying something here that's what you're saying something here that's what you're saying something here that's very compelling and when you're very compelling and when you're very compelling and when you're consistent on social and you publish no consistent on social and you publish no consistent on social and you publish no weeks off yeah for months and months and

weeks off yeah for months and months and weeks off yeah for months and months and years and years you don't have one viral years and years you don't have one viral years and years you don't have one viral for me post you start to stack them for me post you start to stack them for me post you start to stack them those are introducing your church to new those are introducing your church to new those are introducing your church to new people that's amazing they can become people that's amazing they can become people that's amazing they can become the pinned posts so that when people the pinned posts so that when people the pinned posts so that when people visit your search uh they they visit visit your search uh they they visit visit your search uh they they visit your social Pro profile via search your social Pro profile via search your social Pro profile via search they're looking at oh these ones have a they're looking at oh these ones have a they're looking at oh these ones have a ton of views let me click on those ones ton of views let me click on those ones ton of views let me click on those ones so now it's working for inbound and so now it's working for inbound and so now it's working for inbound and outbound and they're valuable data outbound and they're valuable data outbound and they're valuable data points because now you have three six 9 points because now you have three six 9 points because now you have three six 9 12 different posts where you're like 12 different posts where you're like 12 different posts where you're like there's something here because now I can there's something here because now I can there's something here because now I can identify a trend there was one Church identify a trend there was one Church identify a trend there was one Church literally called One Church in Texas and literally called One Church in Texas and literally called One Church in Texas and there was a husband and wife preaching there was a husband and wife preaching there was a husband and wife preaching combo and they noticed that when they combo and they noticed that when they combo and they noticed that when they would publish sermon content related to would publish sermon content related to would publish sermon content related to Parenting it would outperform all the Parenting it would outperform all the Parenting it would outperform all the and because they were a husband and wife and because they were a husband and wife and because they were a husband and wife preaching couple and because they were preaching couple and because they were preaching couple and because they were in their like 30s you know 40s and they in their like 30s you know 40s and they in their like 30s you know 40s and they had kids it's not like they were had kids it's not like they were had kids it's not like they were preaching parenting series every single preaching parenting series every single preaching parenting series every single week but like it comes up right your son week but like it comes up right your son week but like it comes up right your son your dad you talk about like the your dad you talk about like the your dad you talk about like the experiences with your parents and with experiences with your parents and with experiences with your parents and with your kids and so then they were like your kids and so then they were like your kids and so then they were like okay let's just like keep clipping the okay let's just like keep clipping the okay let's just like keep clipping the parenting stuff because that seems to do parenting stuff because that seems to do parenting stuff because that seems to do well and what they quickly realized was well and what they quickly realized was well and what they quickly realized was like that was the intersection in their like that was the intersection in their like that was the intersection in their community that like was really hitting a community that like was really hitting a community that like was really hitting a sweet spot you only gain that data and sweet spot you only gain that data and sweet spot you only gain that data and that Insight by publishing to the world that Insight by publishing to the world that Insight by publishing to the world and seeing how people respond and that's and seeing how people respond and that's and seeing how people respond and that's distinctly different from publishing to distinctly different from publishing to distinctly different from publishing to your existing congregation and like how your existing congregation and like how your existing congregation and like how else would you get that quote unquote else would you get that quote unquote else would you get that quote unquote market research like I called this market research like I called this market research like I called this social for market research which sounds social for market research which sounds social for market research which sounds like very corporate and I couldn't like very corporate and I couldn't like very corporate and I couldn't really think of a better term surely really think of a better term surely really think of a better term surely there is one but the idea there being there is one but the idea there being there is one but the idea there being that like you can get people to tell you that like you can get people to tell you that like you can get people to tell you with their time and attention because with their time and attention because with their time and attention because people will not actually ever tell you people will not actually ever tell you people will not actually ever tell you right like there's a one in a thousand

right like there's a one in a thousand right like there's a one in a thousand people that would say yeah Pastor sermon people that would say yeah Pastor sermon people that would say yeah Pastor sermon kind of sucked oh great sermon Pastor kind of sucked oh great sermon Pastor kind of sucked oh great sermon Pastor great sermon pastor but what if I could great sermon pastor but what if I could great sermon pastor but what if I could say you could actually get people's real say you could actually get people's real say you could actually get people's real unbiased unfiltered feedback at scale unbiased unfiltered feedback at scale unbiased unfiltered feedback at scale and that that could inform not just the and that that could inform not just the and that that could inform not just the messages that you do in the future let's messages that you do in the future let's messages that you do in the future let's say but the programming and the Pastoral say but the programming and the Pastoral say but the programming and the Pastoral Care and how you disciple because you Care and how you disciple because you Care and how you disciple because you know with certainty that this is the know with certainty that this is the know with certainty that this is the perfect intersection of faith and perfect intersection of faith and perfect intersection of faith and culture and how your church is uniquely culture and how your church is uniquely culture and how your church is uniquely positioned to serve the needs of others positioned to serve the needs of others positioned to serve the needs of others that's so good it and and it is kind of that's so good it and and it is kind of that's so good it and and it is kind of like a tertiary um Trend uh it's not the like a tertiary um Trend uh it's not the like a tertiary um Trend uh it's not the main point of of posting to main point of of posting to main point of of posting to but what you're saying is so true this but what you're saying is so true this but what you're saying is so true this this feedback that that you're going to this feedback that that you're going to this feedback that that you're going to get is inevitably going to be so get is inevitably going to be so get is inevitably going to be so valuable to the voice behind what you valuable to the voice behind what you valuable to the voice behind what you choose to to preach about and then take choose to to preach about and then take choose to to preach about and then take it a step further you know for this one it a step further you know for this one it a step further you know for this one church that they could they could church that they could they could church that they could they could receive this feedback by by how people receive this feedback by by how people receive this feedback by by how people are are voting on these posts with their are are voting on these posts with their are are voting on these posts with their likes their comments or their shares likes their comments or their shares likes their comments or their shares it's like okay there's like there's a it's like okay there's like there's a it's like okay there's like there's a Grace on us or on this message from us Grace on us or on this message from us Grace on us or on this message from us and who knows maybe they maybe they and who knows maybe they maybe they and who knows maybe they maybe they create a parenting course they do a create a parenting course they do a create a parenting course they do a series on YouTube for parenting because series on YouTube for parenting because series on YouTube for parenting because they they they are identifying by the they they they are identifying by the they they they are identifying by the feedback on these posts that they feedback on these posts that they feedback on these posts that they wouldn't have otherwise received that wouldn't have otherwise received that wouldn't have otherwise received that like there's something to what they're like there's something to what they're like there's something to what they're talking about and they would have not talking about and they would have not talking about and they would have not otherwi otherwise known this without otherwi otherwise known this without otherwi otherwise known this without posting to Social and like you said posting to Social and like you said posting to Social and like you said putting it on on the on the world stage putting it on on the on the world stage putting it on on the on the world stage and saying like Okay what are you how is and saying like Okay what are you how is and saying like Okay what are you how is this received by folks who who don't this received by folks who who don't this received by folks who who don't belong to our community um so yeah such belong to our community um so yeah such belong to our community um so yeah such great value in that but it does require

great value in that but it does require great value in that but it does require taking no weeks off right like like you taking no weeks off right like like you taking no weeks off right like like you have to be consistent with what you're have to be consistent with what you're have to be consistent with what you're posting and that's the other reason why posting and that's the other reason why posting and that's the other reason why consistency is important and you said consistency is important and you said consistency is important and you said you this is not like the primary reason you this is not like the primary reason you this is not like the primary reason you post on social it's tertiary and in you post on social it's tertiary and in you post on social it's tertiary and in the short term yes but like in the long the short term yes but like in the long the short term yes but like in the long term it might be the greatest benefit term it might be the greatest benefit term it might be the greatest benefit because when I first started publishing because when I first started publishing because when I first started publishing content like the first blog post I ever content like the first blog post I ever content like the first blog post I ever wrote was the three best songs off of wrote was the three best songs off of wrote was the three best songs off of Hill song's Cornerstone album because I Hill song's Cornerstone album because I Hill song's Cornerstone album because I was like what do I write about that was like what do I write about that was like what do I write about that matters to me is that what people care matters to me is that what people care matters to me is that what people care about and then I remember in the first about and then I remember in the first about and then I remember in the first year I wrote a a post like the best 64 year I wrote a a post like the best 64 year I wrote a a post like the best 64 free fonts for churches and that was the free fonts for churches and that was the free fonts for churches and that was the first post that performed really well first post that performed really well first post that performed really well and I was like oh people want to hear and I was like oh people want to hear and I was like oh people want to hear about fonts I I was equally proud of all about fonts I I was equally proud of all about fonts I I was equally proud of all the last 10 Things I wrote I thought the last 10 Things I wrote I thought the last 10 Things I wrote I thought they were all great but this is the one they were all great but this is the one they were all great but this is the one that you all want to hear about great that you all want to hear about great that you all want to hear about great every year we're going to do a font every year we're going to do a font every year we're going to do a font thing and that eventually led me to go thing and that eventually led me to go thing and that eventually led me to go okay people want like easy free design okay people want like easy free design okay people want like easy free design resources okay let's do something that's resources okay let's do something that's resources okay let's do something that's like that underlying motivation but like that underlying motivation but like that underlying motivation but expressed in a different way which our expressed in a different way which our expressed in a different way which our very first product the church graphic very first product the church graphic very first product the church graphic design handbook and so like it was all design handbook and so like it was all design handbook and so like it was all getting real people's feedback and then getting real people's feedback and then getting real people's feedback and then eventually you get to the point where eventually you get to the point where eventually you get to the point where when you're talking with someone you are when you're talking with someone you are when you're talking with someone you are aware of their objections to your ideas aware of their objections to your ideas aware of their objections to your ideas and You and You and You Begin calling out those objections Begin calling out those objections Begin calling out those objections before they even say them which then before they even say them which then before they even say them which then builds so much confidence in you from builds so much confidence in you from builds so much confidence in you from them because they're like wow not only them because they're like wow not only them because they're like wow not only did he like put forward his ideas but did he like put forward his ideas but did he like put forward his ideas but then like he already had like rebuked then like he already had like rebuked then like he already had like rebuked all the objections that I had in my head all the objections that I had in my head all the objections that I had in my head wow he must have really thought this wow he must have really thought this wow he must have really thought this through and that's the same for pastoral through and that's the same for pastoral through and that's the same for pastoral care people like is this God thing care people like is this God thing care people like is this God thing really going to work is this Jesus thing really going to work is this Jesus thing really going to work is this Jesus thing really going to work like when you've

really going to work like when you've really going to work like when you've heard the push back from comments and so heard the push back from comments and so heard the push back from comments and so you say from stage something like this you say from stage something like this you say from stage something like this is what the Bible says about like the is what the Bible says about like the is what the Bible says about like the role of husband and wife and I know what role of husband and wife and I know what role of husband and wife and I know what you might be thinking MH and then you you might be thinking MH and then you you might be thinking MH and then you literally say the objections that people literally say the objections that people literally say the objections that people have because you've heard them on have because you've heard them on have because you've heard them on Facebook already the people sitting Facebook already the people sitting Facebook already the people sitting there and the people that you respond to there and the people that you respond to there and the people that you respond to in the comments where you respond in the in the comments where you respond in the in the comments where you respond in the same way like okay well you know this same way like okay well you know this same way like okay well you know this idea I was a little skeptical of at idea I was a little skeptical of at idea I was a little skeptical of at first but now that you've explained it first but now that you've explained it first but now that you've explained it that way my objection I'm I'm not really that way my objection I'm I'm not really that way my objection I'm I'm not really confident in objecting anymore maybe I confident in objecting anymore maybe I confident in objecting anymore maybe I will try this and the Christian will try this and the Christian will try this and the Christian worldview and the upside down kingdom worldview and the upside down kingdom worldview and the upside down kingdom all these things that go counterculture all these things that go counterculture all these things that go counterculture to the way that most people have to the way that most people have to the way that most people have accepted they're going to live their accepted they're going to live their accepted they're going to live their life become that much more pliable let's life become that much more pliable let's life become that much more pliable let's get to last one from the top rope the get to last one from the top rope the get to last one from the top rope the one that nobody saw coming what about AI one that nobody saw coming what about AI one that nobody saw coming what about AI memes okay this is one of the memes okay this is one of the memes okay this is one of the only one of the only notable only one of the only notable only one of the only notable Trends from a design sense that I've Trends from a design sense that I've Trends from a design sense that I've seen begin to take take shape so the way seen begin to take take shape so the way seen begin to take take shape so the way I keep seeing it is in the form of I keep seeing it is in the form of I keep seeing it is in the form of sports basically okay now ai generation sports basically okay now ai generation sports basically okay now ai generation has become good enough where you can say has become good enough where you can say has become good enough where you can say like take this famous person and put like take this famous person and put like take this famous person and put them in this situation and you can them in this situation and you can them in this situation and you can create a rendering that looks almost create a rendering that looks almost create a rendering that looks almost like a photo so there was a recent like a photo so there was a recent like a photo so there was a recent injury in the NFL and it was a running injury in the NFL and it was a running injury in the NFL and it was a running back and this running back had an issue back and this running back had an issue back and this running back had an issue with their meniscus and they thought with their meniscus and they thought with their meniscus and they thought they were going to be out for the season they were going to be out for the season they were going to be out for the season so they went to see one doctor and so they went to see one doctor and so they went to see one doctor and they're like yeah you're out for the they're like yeah you're out for the they're like yeah you're out for the season and then they went to see his season and then they went to see his season and then they went to see his second doctor and they said you're out second doctor and they said you're out second doctor and they said you're out for the season and then reports came out for the season and then reports came out for the season and then reports came out that this running back was going to go that this running back was going to go that this running back was going to go see a third doctor and then fans of the see a third doctor and then fans of the see a third doctor and then fans of the team said this is the third doctor and team said this is the third doctor and team said this is the third doctor and it was a picture of their coach dressed

it was a picture of their coach dressed it was a picture of their coach dressed up in a doctor's outfit the idea being up in a doctor's outfit the idea being up in a doctor's outfit the idea being like the coach was like yeah I can CLE like the coach was like yeah I can CLE like the coach was like yeah I can CLE you you're good to go and it was like it you you're good to go and it was like it you you're good to go and it was like it looked like aect photo of this coach looked like aect photo of this coach looked like aect photo of this coach dressed up as a doctor um anytime a dressed up as a doctor um anytime a dressed up as a doctor um anytime a basketball player plays basketball player plays basketball player plays poorly people will take to chat gbt or poorly people will take to chat gbt or poorly people will take to chat gbt or whatever AI tool that they're using and whatever AI tool that they're using and whatever AI tool that they're using and say okay dress up this NBA player in a say okay dress up this NBA player in a say okay dress up this NBA player in a fast food outfit the idea being like if fast food outfit the idea being like if fast food outfit the idea being like if they weren't employed by this team they they weren't employed by this team they they weren't employed by this team they would be working at fast food because would be working at fast food because would be working at fast food because that's how bad they are put the fries in that's how bad they are put the fries in that's how bad they are put the fries in the bag bro so this is happening a lot I the bag bro so this is happening a lot I the bag bro so this is happening a lot I think that there are certainly think that there are certainly think that there are certainly appliations for your church where you appliations for your church where you appliations for your church where you have your pastor dressed up in certain have your pastor dressed up in certain have your pastor dressed up in certain outfits it's of course incredibly Niche outfits it's of course incredibly Niche outfits it's of course incredibly Niche which is why we saved it for last and which is why we saved it for last and which is why we saved it for last and why we do not intend to spend too much why we do not intend to spend too much why we do not intend to spend too much time on it so you're saying we're not time on it so you're saying we're not time on it so you're saying we're not going to do a full episode on this later going to do a full episode on this later going to do a full episode on this later on in the year I'm not saying that that on in the year I'm not saying that that on in the year I'm not saying that that does seem on the table but at least not does seem on the table but at least not does seem on the table but at least not the first episode of the Year we're the first episode of the Year we're the first episode of the Year we're grateful that you did stick around with grateful that you did stick around with grateful that you did stick around with us for the very first episode we will be us for the very first episode we will be us for the very first episode we will be back next Wednesday thank you for your back next Wednesday thank you for your back next Wednesday thank you for your time attention and time attention and time attention and Trust 30 minutes quick and easy quick Trust 30 minutes quick and easy quick Trust 30 minutes quick and easy quick and easy I've often said that I always and easy I've often said that I always and easy I've often said that I always say that I'm going to put you one do not say that I'm going to put you one do not say that I'm going to put you one do not disturb don't even think about disturb don't even think about disturb don't even think about disturbing me lest I be disturbed amen