The Worst Church Website Design Trends

today on the show we've got a list of 15 today on the show we've got a list of 15 items that everyone thinks a Church items that everyone thinks a Church items that everyone thinks a Church website needs the truth is a bunch of website needs the truth is a bunch of website needs the truth is a bunch of them don't matter at all so we'll be them don't matter at all so we'll be them don't matter at all so we'll be putting these items into one of three putting these items into one of three putting these items into one of three categories necessary nice to have or categories necessary nice to have or categories necessary nice to have or nonsense and by the end of today's nonsense and by the end of today's nonsense and by the end of today's episode your church will know what your episode your church will know what your episode your church will know what your website actually needs and what's there website actually needs and what's there website actually needs and what's there just to waste your time let's dive just to waste your time let's dive just to waste your time let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you in your church navigate the biggest in your church navigate the biggest in your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheer your host I'm joined as Brady sheer your host I'm joined as Brady sheer your host I'm joined as always by my co-host we call him always by my co-host we call him always by my co-host we call him Reverend randomizer we also call him Reverend randomizer we also call him Reverend randomizer we also call him Bishop beehive it's Alexander Mills Bishop beehive it's Alexander Mills Bishop beehive it's Alexander Mills hello hello and today it's everyone's hello hello and today it's everyone's hello hello and today it's everyone's favorite game nonsense nice to have or favorite game nonsense nice to have or favorite game nonsense nice to have or necessary this is Church website Edition necessary this is Church website Edition necessary this is Church website Edition we've got 15 items and Reverend we've got 15 items and Reverend we've got 15 items and Reverend randomizer is going to load them up into randomizer is going to load them up into randomizer is going to load them up into the randomizer and we're going to the randomizer and we're going to the randomizer and we're going to discuss each item one by one is this a discuss each item one by one is this a discuss each item one by one is this a necessary thing on a Church's website is necessary thing on a Church's website is necessary thing on a Church's website is it a nice to have thing or is it it a nice to have thing or is it it a nice to have thing or is it complete and utter nonsense well I've complete and utter nonsense well I've complete and utter nonsense well I've got them loaded up into the random or got them loaded up into the random or got them loaded up into the random or why don't I go ahead and click why don't I go ahead and click why don't I go ahead and click randomize see how random was that the randomize see how random was that the randomize see how random was that the first one that was on the list happens first one that was on the list happens first one that was on the list happens to be the first one on the new list what to be the first one on the new list what to be the first one on the new list what about webpage speed web page speed let about webpage speed web page speed let about webpage speed web page speed let me just scroll down here and confirm me just scroll down here and confirm me just scroll down here and confirm that yes that was the first on the list that yes that was the first on the list that yes that was the first on the list here so website speed the first thing here so website speed the first thing here so website speed the first thing that I did was I wanted to kind of like that I did was I wanted to kind of like that I did was I wanted to kind of like set a baseline for what is a good speed set a baseline for what is a good speed set a baseline for what is a good speed or a bad speed so what I did was I took or a bad speed so what I did was I took or a bad speed so what I did was I took the four Church websites that we manage the four Church websites that we manage the four Church websites that we manage or the four kind of websites in our or the four kind of websites in our or the four kind of websites in our universe so I went and I took proarch universe so I went and I took proarch universe so I went and I took proarch tools.com and I took social sermons.com

tools.com and I took social sermons.com tools.com and I took social sermons.com and then I took nucleus. church and I and then I took nucleus. church and I and then I took nucleus. church and I took one of the nucleus makeover took one of the nucleus makeover took one of the nucleus makeover churches that we did and I put them all churches that we did and I put them all churches that we did and I put them all individually into pingdom website speed individually into pingdom website speed individually into pingdom website speed test you can find that at tools. pingdom docomo out of 100 so here were the docomo out of 100 so here were the grades that we got prochurchtools decom grades that we got prochurchtools decom grades that we got prochurchtools decom got a 71 grade out of 100 and a 1.72 got a 71 grade out of 100 and a 1.72 got a 71 grade out of 100 and a 1.72 second load time that site is hosted on second load time that site is hosted on second load time that site is hosted on Squarespace M we put in nucleus. church Squarespace M we put in nucleus. church Squarespace M we put in nucleus. church which got a 90 grade and a which got a 90 grade and a which got a 90 grade and a 1.07 second load time nice that page is 1.07 second load time nice that page is 1.07 second load time nice that page is hosted on webflow we put in Social hosted on webflow we put in Social hosted on webflow we put in Social sermons.com which got a 70 grade and a sermons.com which got a 70 grade and a sermons.com which got a 70 grade and a 2.01 second load time squar spice said 2.01 second load time squar spice said 2.01 second load time squar spice said again and then finally we put in a again and then finally we put in a again and then finally we put in a makeover Church it got an 85 grade and a makeover Church it got an 85 grade and a makeover Church it got an 85 grade and a 1.07 second load time not hosted on 1.07 second load time not hosted on 1.07 second load time not hosted on Squarespace that's hosted on Nucleus so Squarespace that's hosted on Nucleus so Squarespace that's hosted on Nucleus so three different website Builders M the three different website Builders M the three different website Builders M the important thing to understand is that important thing to understand is that important thing to understand is that when you put your website into like a when you put your website into like a when you put your website into like a speed tool like that and it gives you a speed tool like that and it gives you a speed tool like that and it gives you a grade that grade and that number score grade that grade and that number score grade that grade and that number score and the variables that pingdom is and the variables that pingdom is and the variables that pingdom is calculating to give you that those are calculating to give you that those are calculating to give you that those are not directly correlated to what Google's not directly correlated to what Google's not directly correlated to what Google's using like pingdom is doing its best to using like pingdom is doing its best to using like pingdom is doing its best to say we think this matters this thing say we think this matters this thing say we think this matters this thing they mentioned matters once and they're they mentioned matters once and they're they mentioned matters once and they're kind of combining it together but it's kind of combining it together but it's kind of combining it together but it's not like a score of 85 versus 90 that not like a score of 85 versus 90 that not like a score of 85 versus 90 that makeover Church versus web flows nucleo makeover Church versus web flows nucleo makeover Church versus web flows nucleo site means that nucleus starge is better site means that nucleus starge is better site means that nucleus starge is better optimized for search and ranking no not

optimized for search and ranking no not optimized for search and ranking no not necessarily speed is measured in seconds necessarily speed is measured in seconds necessarily speed is measured in seconds which is why I included the load time which is why I included the load time which is why I included the load time for each of those four sites so nucleus. for each of those four sites so nucleus. for each of those four sites so nucleus. church and the makeover church both by church and the makeover church both by church and the makeover church both by pingdom test loaded at the same speed pingdom test loaded at the same speed pingdom test loaded at the same speed 1.07 seconds so even though nucleus got 1.07 seconds so even though nucleus got 1.07 seconds so even though nucleus got a 90 and nucleus is Church website a 90 and nucleus is Church website a 90 and nucleus is Church website builder itself the distinction between builder itself the distinction between builder itself the distinction between the marketing site of nucleus hosted on the marketing site of nucleus hosted on the marketing site of nucleus hosted on web flow and the makeover that actually web flow and the makeover that actually web flow and the makeover that actually built their website using the nucleus built their website using the nucleus built their website using the nucleus website builder they both load it in website builder they both load it in website builder they both load it in identical times so that's what matters identical times so that's what matters identical times so that's what matters first the 85 versus 90 is not nearly as first the 85 versus 90 is not nearly as first the 85 versus 90 is not nearly as consequential okay why is speed so consequential okay why is speed so consequential okay why is speed so important well if your website loads in important well if your website loads in important well if your website loads in 3 seconds instead of two two times as 3 seconds instead of two two times as 3 seconds instead of two two times as many people will leave your site without many people will leave your site without many people will leave your site without visiting another page said differently visiting another page said differently visiting another page said differently one extra second in load time equates to one extra second in load time equates to one extra second in load time equates to twice as high a bounce rate so it twice as high a bounce rate so it twice as high a bounce rate so it matters and and yeah and so like when I matters and and yeah and so like when I matters and and yeah and so like when I fig I was trying to think of like how I fig I was trying to think of like how I fig I was trying to think of like how I want to categorize this I put it down is want to categorize this I put it down is want to categorize this I put it down is nice to have because I do think that nice to have because I do think that nice to have because I do think that there is a barrier where it's like if there is a barrier where it's like if there is a barrier where it's like if it's under two seconds like you're in a it's under two seconds like you're in a it's under two seconds like you're in a pretty good spot um shaving off these pretty good spot um shaving off these pretty good spot um shaving off these extra seconds going into the speed test extra seconds going into the speed test extra seconds going into the speed test tool because this is what people tool because this is what people tool because this is what people typically do and being like I'm going to typically do and being like I'm going to typically do and being like I'm going to optimize this this this this and saying optimize this this this this and saying optimize this this this this and saying that's necessary and it will equate to a that's necessary and it will equate to a that's necessary and it will equate to a better ranking I I wouldn't say so so if better ranking I I wouldn't say so so if better ranking I I wouldn't say so so if you want to do that hey nice to have but you want to do that hey nice to have but you want to do that hey nice to have but the Baseline of hey this is a pretty the Baseline of hey this is a pretty the Baseline of hey this is a pretty quick loading site there's no obvious quick loading site there's no obvious quick loading site there's no obvious errors good right and that's probably errors good right and that's probably errors good right and that's probably embodied in in the fact that like our embodied in in the fact that like our embodied in in the fact that like our Pro Church tool site with a 71 grade Pro Church tool site with a 71 grade Pro Church tool site with a 71 grade loading in just under two seconds we're

loading in just under two seconds we're loading in just under two seconds we're not making any any sweeping changes to not making any any sweeping changes to not making any any sweeping changes to go to try and improve that load time go to try and improve that load time go to try and improve that load time that's completely satisfactory and it's that's completely satisfactory and it's that's completely satisfactory and it's it's the content on that site that it's the content on that site that it's the content on that site that really speaks for itself I I was really speaks for itself I I was really speaks for itself I I was thinking about how I interact with thinking about how I interact with thinking about how I interact with websites and how the judgments I make websites and how the judgments I make websites and how the judgments I make based off of slow load times when it's a based off of slow load times when it's a based off of slow load times when it's a quick load time I'm really not making quick load time I'm really not making quick load time I'm really not making any judgment whatsoever it's what I'm any judgment whatsoever it's what I'm any judgment whatsoever it's what I'm expecting in the year of ourl 2024 when expecting in the year of ourl 2024 when expecting in the year of ourl 2024 when it's slow my first thought is not this it's slow my first thought is not this it's slow my first thought is not this website sucks it's like oh is my Wi-Fi website sucks it's like oh is my Wi-Fi website sucks it's like oh is my Wi-Fi down or something that's so true you down or something that's so true you down or something that's so true you know so it's like that go to data yeah know so it's like that go to data yeah know so it's like that go to data yeah exactly so there's there's something to exactly so there's there's something to exactly so there's there's something to that um and and most websites especially that um and and most websites especially that um and and most websites especially the the websites we're building for the the websites we're building for the the websites we're building for churches at uh with our Web building churches at uh with our Web building churches at uh with our Web building platform nucleus are in this like two platform nucleus are in this like two platform nucleus are in this like two second Zone and that's like for most second Zone and that's like for most second Zone and that's like for most websites on the internet nowadays that websites on the internet nowadays that websites on the internet nowadays that aren't like trying to load some crazy aren't like trying to load some crazy aren't like trying to load some crazy flash thing like we're you're you're in flash thing like we're you're you're in flash thing like we're you're you're in that zone usually um web builders that that zone usually um web builders that that zone usually um web builders that do a lot of heavy optimization as far as do a lot of heavy optimization as far as do a lot of heavy optimization as far as like imagery grows goes really helps you like imagery grows goes really helps you like imagery grows goes really helps you there not trying to load these massive there not trying to load these massive there not trying to load these massive images but optimizing them for quick images but optimizing them for quick images but optimizing them for quick load times nucleus does a bunch of that load times nucleus does a bunch of that load times nucleus does a bunch of that as well um so yeah I agree nice to have as well um so yeah I agree nice to have as well um so yeah I agree nice to have um and and sure like if you're noticing um and and sure like if you're noticing um and and sure like if you're noticing that your site whatever whatever Web that your site whatever whatever Web that your site whatever whatever Web building platform you're using is taking building platform you're using is taking building platform you're using is taking a while to load three four five six a while to load three four five six a while to load three four five six seconds that's something to look at and seconds that's something to look at and seconds that's something to look at and like maybe try and make some some like maybe try and make some some like maybe try and make some some Reformation there to see like okay what Reformation there to see like okay what Reformation there to see like okay what can we do to optimize this but if you're can we do to optimize this but if you're can we do to optimize this but if you're in that 2 to 3 second Mark you don't in that 2 to 3 second Mark you don't in that 2 to 3 second Mark you don't have to sweat it too much and I think have to sweat it too much and I think have to sweat it too much and I think Alex hit on a really important marker Alex hit on a really important marker Alex hit on a really important marker there and this I expect to be a Common there and this I expect to be a Common there and this I expect to be a Common Thread throughout this conversation as

Thread throughout this conversation as Thread throughout this conversation as we rank these different website elements we rank these different website elements we rank these different website elements or characteristics there are the or characteristics there are the or characteristics there are the technical benchmarks of like this many technical benchmarks of like this many technical benchmarks of like this many seconds let's say like ideally under two seconds let's say like ideally under two seconds let's say like ideally under two seconds like reach for that if it's 1.07 seconds like reach for that if it's 1.07 seconds like reach for that if it's 1.07 or 1.52 oh I could get like I could or 1.52 oh I could get like I could or 1.52 oh I could get like I could shave you know I don't know if that's shave you know I don't know if that's shave you know I don't know if that's worth um making sweeping changes the worth um making sweeping changes the worth um making sweeping changes the reason seconds matter is because of what reason seconds matter is because of what reason seconds matter is because of what it means for the person so don't get it means for the person so don't get it means for the person so don't get mistook mistaken by the technical mistook mistaken by the technical mistook mistaken by the technical Benchmark and not realize what it's Benchmark and not realize what it's Benchmark and not realize what it's representing what it's representing is representing what it's representing is representing what it's representing is someone is someone looking at their site someone is someone looking at their site someone is someone looking at their site and it just not loading and then being and it just not loading and then being and it just not loading and then being like you know what enough and going away like you know what enough and going away like you know what enough and going away that's what we're thinking about here that's what we're thinking about here that's what we're thinking about here the person visiting your site you always the person visiting your site you always the person visiting your site you always want them to feel like they are in want them to feel like they are in want them to feel like they are in control of their experience when that control of their experience when that control of their experience when that control is taken from them when that control is taken from them when that control is taken from them when that agency is gone that's when we start to agency is gone that's when we start to agency is gone that's when we start to see problems with websites because see problems with websites because see problems with websites because people are like you know what enough people are like you know what enough people are like you know what enough like I am used to being in control of my like I am used to being in control of my like I am used to being in control of my destiny on the internet and if you're destiny on the internet and if you're destiny on the internet and if you're going to kind of like do things that I going to kind of like do things that I going to kind of like do things that I don't want and force me to sit through don't want and force me to sit through don't want and force me to sit through it I'm just not going to bother that is it I'm just not going to bother that is it I'm just not going to bother that is such an interesting point and I think such an interesting point and I think such an interesting point and I think that's going to come up again later on that's going to come up again later on that's going to come up again later on in this conversation uh based off one of in this conversation uh based off one of in this conversation uh based off one of the ones that we're going to rank but it the ones that we're going to rank but it the ones that we're going to rank but it reminds me of we talked about the the reminds me of we talked about the the reminds me of we talked about the the fragrance uh that you orchestrated you fragrance uh that you orchestrated you fragrance uh that you orchestrated you and my wife Rebecca orchestrated for me and my wife Rebecca orchestrated for me and my wife Rebecca orchestrated for me to buy um well was bought for me now I'm to buy um well was bought for me now I'm to buy um well was bought for me now I'm I'm getting ready to to repurchase I'm getting ready to to repurchase I'm getting ready to to repurchase because I've used my tester kit now I because I've used my tester kit now I because I've used my tester kit now I need to make a a buying Choice anyways need to make a a buying Choice anyways need to make a a buying Choice anyways besides point I have an affiliate link besides point I have an affiliate link besides point I have an affiliate link so just that website the fragrance house so just that website the fragrance house so just that website the fragrance house in Iceland is actually um It's The Man

in Iceland is actually um It's The Man in Iceland is actually um It's The Man Behind the fragrance house is the guy Behind the fragrance house is the guy Behind the fragrance house is the guy behind um it's Jonesy the guy behind um behind um it's Jonesy the guy behind um behind um it's Jonesy the guy behind um seagar Ross the band and when you load seagar Ross the band and when you load seagar Ross the band and when you load this website music starts playing and this website music starts playing and this website music starts playing and that's the feeling you have when you get that's the feeling you have when you get that's the feeling you have when you get on a website and something is being done on a website and something is being done on a website and something is being done to you that you don't want being done to to you that you don't want being done to to you that you don't want being done to you to it's like oh I don't have control you to it's like oh I don't have control you to it's like oh I don't have control here and that is not a nice feeling um here and that is not a nice feeling um here and that is not a nice feeling um so the way you articulated that with you so the way you articulated that with you so the way you articulated that with you know you think about music or maybe know you think about music or maybe know you think about music or maybe moving images that's that's easy to moving images that's that's easy to moving images that's that's easy to point out and be like okay this is point out and be like okay this is point out and be like okay this is something that's being done to me but something that's being done to me but something that's being done to me but like load time is one of those things like load time is one of those things like load time is one of those things it's like I'm here to find out what time it's like I'm here to find out what time it's like I'm here to find out what time your service starts and the site not your service starts and the site not your service starts and the site not loading in the right amount of time for loading in the right amount of time for loading in the right amount of time for me it it does feel kind of like a a loss me it it does feel kind of like a a loss me it it does feel kind of like a a loss of control so think of that viewer or of control so think of that viewer or of control so think of that viewer or listener as we go through each of these listener as we go through each of these listener as we go through each of these items don't necessarily get bogged down items don't necessarily get bogged down items don't necessarily get bogged down in a this good this bad think of it in in a this good this bad think of it in in a this good this bad think of it in terms of does this give the viewer terms of does this give the viewer terms of does this give the viewer visitor to the site agency does it make visitor to the site agency does it make visitor to the site agency does it make things more difficult uh and we things more difficult uh and we things more difficult uh and we mentioned makeovers probably worth mentioned makeovers probably worth mentioned makeovers probably worth saying here we are committed to giving saying here we are committed to giving saying here we are committed to giving 1,000 churches free website makeovers by 1,000 churches free website makeovers by 1,000 churches free website makeovers by the end of the end of the end of 2025 and if you want to be a part of 2025 and if you want to be a part of 2025 and if you want to be a part of that there are more than 700 churches that there are more than 700 churches that there are more than 700 churches already on the waiting list the response already on the waiting list the response already on the waiting list the response has been even by my expectations higher has been even by my expectations higher has been even by my expectations higher than I expected truly uh you can go to than I expected truly uh you can go to than I expected truly uh you can go to nucleus. church makeovers right now we nucleus. church makeovers right now we nucleus. church makeovers right now we are emailing 10 churches per day are emailing 10 churches per day are emailing 10 churches per day inviting them to submit their inviting them to submit their inviting them to submit their application from the waiting list so application from the waiting list so application from the waiting list so when you get that email from us one mark when you get that email from us one mark when you get that email from us one mark Hello nucleus. Church in your safe Hello nucleus. Church in your safe Hello nucleus. Church in your safe senders list like right now uh I would senders list like right now uh I would senders list like right now uh I would hate to think of the churches that have hate to think of the churches that have hate to think of the churches that have been invited but that email was either

been invited but that email was either been invited but that email was either blocked by their overaggressive email blocked by their overaggressive email blocked by their overaggressive email client or is in spam when you get that client or is in spam when you get that client or is in spam when you get that email uh because you prepared for it and email uh because you prepared for it and email uh because you prepared for it and it did not end up in spam respond as it did not end up in spam respond as it did not end up in spam respond as quickly as you can fill out that quickly as you can fill out that quickly as you can fill out that application in full that's the application in full that's the application in full that's the prerequisite for us to get that makeover prerequisite for us to get that makeover prerequisite for us to get that makeover process in process again 1,000 Free process in process again 1,000 Free process in process again 1,000 Free Church website makeovers by the end of Church website makeovers by the end of Church website makeovers by the end of 2025 you can track with us as we go 2025 you can track with us as we go 2025 you can track with us as we go along that Journey on the other YouTube along that Journey on the other YouTube along that Journey on the other YouTube channel and the new YouTube series Pro channel and the new YouTube series Pro channel and the new YouTube series Pro Church tools inc uh and join the waiting Church tools inc uh and join the waiting Church tools inc uh and join the waiting list nucleus. Church makeovers the list nucleus. Church makeovers the list nucleus. Church makeovers the response to makeovers has almost been response to makeovers has almost been response to makeovers has almost been like a bunch of churches colluded to like a bunch of churches colluded to like a bunch of churches colluded to test us at our word like they said a test us at our word like they said a test us at our word like they said a thousand Church website makeovers like thousand Church website makeovers like thousand Church website makeovers like let's make sure that we get a thousand let's make sure that we get a thousand let's make sure that we get a thousand Church websites on this waiting list to Church websites on this waiting list to Church websites on this waiting list to see if they can pull it off um so we see if they can pull it off um so we see if they can pull it off um so we feel the pressure thanks for that next feel the pressure thanks for that next feel the pressure thanks for that next um next Church website design Trend that um next Church website design Trend that um next Church website design Trend that we're gonna rank uh just to review that we're gonna rank uh just to review that we're gonna rank uh just to review that last one website speed we called nice to last one website speed we called nice to last one website speed we called nice to have this next one Brady what do you have this next one Brady what do you have this next one Brady what do you think live stream primary call to think live stream primary call to think live stream primary call to actions this is utter nonsense so I go actions this is utter nonsense so I go actions this is utter nonsense so I go to church websites and you got this to church websites and you got this to church websites and you got this Prime real estate I want you to think of Prime real estate I want you to think of Prime real estate I want you to think of the hero section of your homepage as the hero section of your homepage as the hero section of your homepage as Prime real estate it's the most Prime real estate it's the most Prime real estate it's the most important part of the site 80% % of important part of the site 80% % of important part of the site 80% % of people will visit that and virtually people will visit that and virtually people will visit that and virtually nothing else and so when churches take nothing else and so when churches take nothing else and so when churches take that space is so valuable and you can that space is so valuable and you can that space is so valuable and you can probably put in one or two calls to probably put in one or two calls to probably put in one or two calls to action sometimes I see three and I'm action sometimes I see three and I'm action sometimes I see three and I'm like oh that's kind of strange like like oh that's kind of strange like like oh that's kind of strange like that's like it should be one or two and

that's like it should be one or two and that's like it should be one or two and you dedicate one of them to like watch you dedicate one of them to like watch you dedicate one of them to like watch the live stream knowing that the live the live stream knowing that the live the live stream knowing that the live stream is only accessible for like 3% of stream is only accessible for like 3% of stream is only accessible for like 3% of the week's hours of when someone could the week's hours of when someone could the week's hours of when someone could be visiting that site to me that's a be visiting that site to me that's a be visiting that site to me that's a huge waste of that valuable real estate huge waste of that valuable real estate huge waste of that valuable real estate so simply swapping it for like watch so simply swapping it for like watch so simply swapping it for like watch latest sermon is a great great idea if latest sermon is a great great idea if latest sermon is a great great idea if you care about promoting the live stream you care about promoting the live stream you care about promoting the live stream I get it this is the alternative we I get it this is the alternative we I get it this is the alternative we would recommend what we do when we would recommend what we do when we would recommend what we do when we create a makeover for a church when we create a makeover for a church when we create a makeover for a church when we do their makeover is we create a banner do their makeover is we create a banner do their makeover is we create a banner that auto appears and auto hides itself that auto appears and auto hides itself that auto appears and auto hides itself based on their recurring live streams based on their recurring live streams based on their recurring live streams each week so for example if they live each week so for example if they live each week so for example if they live stream each week is at 9:00 a.m. on a stream each week is at 9:00 a.m. on a stream each week is at 9:00 a.m. on a Sunday and it ends at noon on a Sunday Sunday and it ends at noon on a Sunday Sunday and it ends at noon on a Sunday we have it appear from basically 8:00 we have it appear from basically 8:00 we have it appear from basically 8:00 a.m. until like 11:30 or 11:59 a.m. and a.m. until like 11:30 or 11:59 a.m. and a.m. until like 11:30 or 11:59 a.m. and then every Sunday it appears it's pinned then every Sunday it appears it's pinned then every Sunday it appears it's pinned to the top of the homepage and it says to the top of the homepage and it says to the top of the homepage and it says watch the live stream so you're taking watch the live stream so you're taking watch the live stream so you're taking advantage of that Prime real estate only advantage of that Prime real estate only advantage of that Prime real estate only when it matters and then it like Auto when it matters and then it like Auto when it matters and then it like Auto unpublish itself and then it recurs week unpublish itself and then it recurs week unpublish itself and then it recurs week after week after week this to me is so after week after week this to me is so after week after week this to me is so much more preferable than like the much more preferable than like the much more preferable than like the countdown it's you the next begins in countdown it's you the next begins in countdown it's you the next begins in days or days in 21 hours you're like days or days in 21 hours you're like days or days in 21 hours you're like that's a really interesting way of using that's a really interesting way of using that's a really interesting way of using the most important part of your site the most important part of your site the most important part of your site that more people will see and it's not that more people will see and it's not that more people will see and it's not even actionable for them yeah um this is even actionable for them yeah um this is even actionable for them yeah um this is utter nonsense so I want to talk a

utter nonsense so I want to talk a utter nonsense so I want to talk a little bit more about a couple things little bit more about a couple things little bit more about a couple things you mentioned there that aren't even the you mentioned there that aren't even the you mentioned there that aren't even the live stream uh call to action first live stream uh call to action first live stream uh call to action first first of all the you mentioned the hero first of all the you mentioned the hero first of all the you mentioned the hero section can you describe that to me when section can you describe that to me when section can you describe that to me when you say the hero section on a website you say the hero section on a website you say the hero section on a website what exactly is that right so the hero what exactly is that right so the hero what exactly is that right so the hero section would be the section of your section would be the section of your section would be the section of your homepage that is visible when you land homepage that is visible when you land homepage that is visible when you land on the site without scrolling so um on a on the site without scrolling so um on a on the site without scrolling so um on a phone on a desktop whatever that section phone on a desktop whatever that section phone on a desktop whatever that section is that's immediately visible that's the is that's immediately visible that's the is that's immediately visible that's the hero section and then you mentioned hero section and then you mentioned hero section and then you mentioned banners now not every website platform banners now not every website platform banners now not every website platform has this functionality so there's has this functionality so there's has this functionality so there's possibly people listening who are like possibly people listening who are like possibly people listening who are like okay I think I understand what a banner okay I think I understand what a banner okay I think I understand what a banner could be but I'm not exactly sure can could be but I'm not exactly sure can could be but I'm not exactly sure can you describe a little bit more you said you describe a little bit more you said you describe a little bit more you said it's pinned to the top of the the hero it's pinned to the top of the the hero it's pinned to the top of the the hero section there what is what is a banner section there what is what is a banner section there what is what is a banner and what can they look like so if the and what can they look like so if the and what can they look like so if the hero section is what you see when you hero section is what you see when you hero section is what you see when you land on a site on the homepage for the land on a site on the homepage for the land on a site on the homepage for the very first time a banner would appear at very first time a banner would appear at very first time a banner would appear at the very top of that and there are the very top of that and there are the very top of that and there are floating banners that are like at the floating banners that are like at the floating banners that are like at the top and as you scroll the banner just top and as you scroll the banner just top and as you scroll the banner just kind of sticks in the same spot uh and kind of sticks in the same spot uh and kind of sticks in the same spot uh and then there are kind of like these ribbon then there are kind of like these ribbon then there are kind of like these ribbon banners that almost appear above the banners that almost appear above the banners that almost appear above the hero section so if you think about like hero section so if you think about like hero section so if you think about like they knock the whole site down a little they knock the whole site down a little they knock the whole site down a little bit right like a thin ribbon that kind bit right like a thin ribbon that kind bit right like a thin ribbon that kind of goes at the very top of the site of goes at the very top of the site of goes at the very top of the site typically they are bright colors to grab typically they are bright colors to grab typically they are bright colors to grab folks attention um very simple we with folks attention um very simple we with folks attention um very simple we with nucleus like to put an emoji in them if nucleus like to put an emoji in them if nucleus like to put an emoji in them if it makes sense a little playful text and it makes sense a little playful text and it makes sense a little playful text and then one call to action button it's it's then one call to action button it's it's then one call to action button it's it's got a button right on it yeah and if you got a button right on it yeah and if you got a button right on it yeah and if you aren't using a site that has this aren't using a site that has this aren't using a site that has this functionality or if you don't love the functionality or if you don't love the functionality or if you don't love the way your website builder does it um way your website builder does it um way your website builder does it um Banners are part of the nucleus launcher Banners are part of the nucleus launcher Banners are part of the nucleus launcher which is a free website plugin that we which is a free website plugin that we which is a free website plugin that we built it Powers the launcher it Powers

built it Powers the launcher it Powers built it Powers the launcher it Powers info cards and it Powers banners all of info cards and it Powers banners all of info cards and it Powers banners all of those are free and they work on any those are free and they work on any those are free and they work on any website platform so you can sign up for website platform so you can sign up for website platform so you can sign up for a free account at nucleus. church take a free account at nucleus. church take a free account at nucleus. church take advantage of all these tools and install advantage of all these tools and install advantage of all these tools and install them on the website you already have them on the website you already have them on the website you already have even if it's not nucleus it's kind of even if it's not nucleus it's kind of even if it's not nucleus it's kind of our gift to churches and it allows you our gift to churches and it allows you our gift to churches and it allows you to kind of immediately upgrade your site to kind of immediately upgrade your site to kind of immediately upgrade your site with all these kind of additional with all these kind of additional with all these kind of additional features that encourage people to take features that encourage people to take features that encourage people to take next steps because that's what we're next steps because that's what we're next steps because that's what we're emphasizing at nucleus we think every emphasizing at nucleus we think every emphasizing at nucleus we think every church should put a big emphasis on that church should put a big emphasis on that church should put a big emphasis on that with their website just your live stream with their website just your live stream with their website just your live stream uh should not be your most primary Next uh should not be your most primary Next uh should not be your most primary Next Step that you're promoting on your Step that you're promoting on your Step that you're promoting on your Church website homepage that's nonsense Church website homepage that's nonsense Church website homepage that's nonsense the next one the next one the next one related uh but a little bit different related uh but a little bit different related uh but a little bit different what about just popups in General on what about just popups in General on what about just popups in General on Church web Church web Church web sites so back to our qu back to our sites so back to our qu back to our sites so back to our qu back to our question about question about question about agency so I did a test this morning back agency so I did a test this morning back agency so I did a test this morning back in the day popups were a lot more common in the day popups were a lot more common in the day popups were a lot more common because they worked I remember because they worked I remember because they worked I remember installing them on proarch tools.com and installing them on proarch tools.com and installing them on proarch tools.com and a popup would come either when you were a popup would come either when you were a popup would come either when you were trying to exit the site or basically trying to exit the site or basically trying to exit the site or basically like after you were on any page for like like after you were on any page for like like after you were on any page for like 8 seconds and it was like download this 8 seconds and it was like download this 8 seconds and it was like download this free ebook weigh you know 72 social free ebook weigh you know 72 social free ebook weigh you know 72 social media posts for churches that don't suck media posts for churches that don't suck media posts for churches that don't suck we just need your email and itted at an we just need your email and itted at an we just need your email and itted at an insanely High rate and we've said this insanely High rate and we've said this insanely High rate and we've said this marketers ruin everything and so over marketers ruin everything and so over marketers ruin everything and so over time the efficiency and efficacy of this time the efficiency and efficacy of this time the efficiency and efficacy of this type of popup became lesser and lesser type of popup became lesser and lesser type of popup became lesser and lesser and now we don't see those very much and now we don't see those very much and now we don't see those very much they're still around and when you see they're still around and when you see they're still around and when you see them you're even more offended by them them you're even more offended by them them you're even more offended by them than normal because they are so less

than normal because they are so less than normal because they are so less common when they were everywhere you common when they were everywhere you common when they were everywhere you were like this is a necessary evil of were like this is a necessary evil of were like this is a necessary evil of the internet you almost you almost were the internet you almost you almost were the internet you almost you almost were conditioned to expect it like when's the conditioned to expect it like when's the conditioned to expect it like when's the pop-up going to come I know it's coming pop-up going to come I know it's coming pop-up going to come I know it's coming and guess what we are still expecting and guess what we are still expecting and guess what we are still expecting pop-ups to come but it's a new demon and pop-ups to come but it's a new demon and pop-ups to come but it's a new demon and now it is allow accept or deny any and now it is allow accept or deny any and now it is allow accept or deny any and all cookies here's how much I hate all cookies here's how much I hate all cookies here's how much I hate popups okay go to cookie checker.com or popups okay go to cookie checker.com or popups okay go to cookie checker.com or whatever version you want and put in whatever version you want and put in whatever version you want and put in nucleus. church and see how many cookies nucleus. church and see how many cookies nucleus. church and see how many cookies we run on nucleus. Church zero cookies I we run on nucleus. Church zero cookies I we run on nucleus. Church zero cookies I got no analytics I got no ret trackers got no analytics I got no ret trackers got no analytics I got no ret trackers no pixels no retargeting I got nothing no pixels no retargeting I got nothing no pixels no retargeting I got nothing just so we don't hit them with the yeah just so we don't hit them with the yeah just so we don't hit them with the yeah yeah yeah we were working with our web yeah yeah we were working with our web yeah yeah we were working with our web flow agency they're like all right where flow agency they're like all right where flow agency they're like all right where do you want to install Google analytics do you want to install Google analytics do you want to install Google analytics I was like nope and they're like what do I was like nope and they're like what do I was like nope and they're like what do you mean nope and I was like I don't you mean nope and I was like I don't you mean nope and I was like I don't want cookies and this was a British want cookies and this was a British want cookies and this was a British agency they're like but gdpr and I was agency they're like but gdpr and I was agency they're like but gdpr and I was like if there's no cookies I don't need like if there's no cookies I don't need like if there's no cookies I don't need the popup they're like exactly this the popup they're like exactly this the popup they're like exactly this man he's different how are you going to man he's different how are you going to man he's different how are you going to retarget Sir I'd rather no one sign up retarget Sir I'd rather no one sign up retarget Sir I'd rather no one sign up for this company I will give away a for this company I will give away a for this company I will give away a thousand free makeovers before I run a thousand free makeovers before I run a thousand free makeovers before I run a retargeting ad I won't do it there you retargeting ad I won't do it there you retargeting ad I won't do it there you go popups are utter nonsense and if your go popups are utter nonsense and if your go popups are utter nonsense and if your church is still doing that in 2024 in church is still doing that in 2024 in church is still doing that in 2024 in whatever way now I'm not saying you whatever way now I'm not saying you whatever way now I'm not saying you shouldn't have cookie popups if you run shouldn't have cookie popups if you run shouldn't have cookie popups if you run cookies like not every site of ours has cookies like not every site of ours has cookies like not every site of ours has zero cookies but nucleus. Church does zero cookies but nucleus. Church does zero cookies but nucleus. Church does because I was like I ain't doing it because I was like I ain't doing it because I was like I ain't doing it won't do it so people use popups I feel won't do it so people use popups I feel won't do it so people use popups I feel targeted because I'm using a popup on my targeted because I'm using a popup on my targeted because I'm using a popup on my personal website to get folks to personal website to get folks to personal website to get folks to download a free coffee brewing guide in

download a free coffee brewing guide in download a free coffee brewing guide in 2024 it's still converts 2024 it's still converts 2024 it's still converts outrageously but outrageously but outrageously but see this is like when we're like we want see this is like when we're like we want see this is like when we're like we want all enough of these remakes we want all enough of these remakes we want all enough of these remakes we want original movies and then original movie original movies and then original movie original movies and then original movie comes out like did you see that no I comes out like did you see that no I comes out like did you see that no I ain't going to see that did you see ain't going to see that did you see ain't going to see that did you see despic me for though it's like okay like despic me for though it's like okay like despic me for though it's like okay like we're the problem these studios are like we're the problem these studios are like we're the problem these studios are like these people say they want original these people say they want original these people say they want original movies but every time we make a Minions movies but every time we make a Minions movies but every time we make a Minions movie they're like minions exactly um I movie they're like minions exactly um I movie they're like minions exactly um I should probably turn that popup off but should probably turn that popup off but should probably turn that popup off but it's still working I know but for it's still working I know but for it's still working I know but for churches if so I'm trying to think okay churches if so I'm trying to think okay churches if so I'm trying to think okay um during the Advent season uh I wrote um during the Advent season uh I wrote um during the Advent season uh I wrote this devotional for our church um we use this devotional for our church um we use this devotional for our church um we use our website for every single Next Step our website for every single Next Step our website for every single Next Step so I said if you want to download the so I said if you want to download the so I said if you want to download the the devotional go to our website now as the devotional go to our website now as the devotional go to our website now as I use example I'm realizing I'm about to I use example I'm realizing I'm about to I use example I'm realizing I'm about to answer my own question but I'll keep answer my own question but I'll keep answer my own question but I'll keep going anyways um previously in in going anyways um previously in in going anyways um previously in in another world in 2008 maybe we would another world in 2008 maybe we would another world in 2008 maybe we would have like made a popup there to download have like made a popup there to download have like made a popup there to download the Advent devotional I used a banner the Advent devotional I used a banner the Advent devotional I used a banner actually because we built our website actually because we built our website actually because we built our website using Nu so I used a banner and there using Nu so I used a banner and there using Nu so I used a banner and there was a download link there if your was a download link there if your was a download link there if your website functionality doesn't have website functionality doesn't have website functionality doesn't have banners but you have something that you banners but you have something that you banners but you have something that you want people to to sign up for or take want people to to sign up for or take want people to to sign up for or take their next step whatever what's the their next step whatever what's the their next step whatever what's the alternative to a popup so a popup what alternative to a popup so a popup what alternative to a popup so a popup what makes it so frustrating and aggravating makes it so frustrating and aggravating makes it so frustrating and aggravating is that it removes your agency again is that it removes your agency again is that it removes your agency again okay I am forced to look at this thing okay I am forced to look at this thing okay I am forced to look at this thing you are shoving it in my face a banner you are shoving it in my face a banner you are shoving it in my face a banner does not remove a visitor's agency it's does not remove a visitor's agency it's does not remove a visitor's agency it's displayed in a prominent position but it displayed in a prominent position but it displayed in a prominent position but it does not distract or overlap take away

does not distract or overlap take away does not distract or overlap take away it doesn't stop you from leaving the it doesn't stop you from leaving the it doesn't stop you from leaving the website oh my gosh the no before you go website oh my gosh the no before you go website oh my gosh the no before you go 10% off so why would I ever pay full 10% off so why would I ever pay full 10% off so why would I ever pay full price this did I tell you this to price this did I tell you this to price this did I tell you this to happened the other day with the sauna happened the other day with the sauna happened the other day with the sauna yes did I say that on the show no I was yes did I say that on the show no I was yes did I say that on the show no I was thinking about buying a sauna spoiler thinking about buying a sauna spoiler thinking about buying a sauna spoiler alert I bought the sauna because of a alert I bought the sauna because of a alert I bought the sauna because of a popup because I put the sauna in my cart popup because I put the sauna in my cart popup because I put the sauna in my cart and I was like this is a big purchase and I was like this is a big purchase and I was like this is a big purchase it's a few thousand doar I'm not going it's a few thousand doar I'm not going it's a few thousand doar I'm not going to make this purchase today and then two to make this purchase today and then two to make this purchase today and then two days later I get a call hi this is your days later I get a call hi this is your days later I get a call hi this is your sauna company like I don't have a sauna sauna company like I don't have a sauna sauna company like I don't have a sauna company yet they're like well you do company yet they're like well you do company yet they're like well you do your your sa is in your car what do you your your sa is in your car what do you your your sa is in your car what do you think about $1,000 off and I was like think about $1,000 off and I was like think about $1,000 off and I was like what so I tell my Barbera this he's like what so I tell my Barbera this he's like what so I tell my Barbera this he's like yeah man that's the play you always yeah man that's the play you always yeah man that's the play you always leave it in the cart if it's Shopify leave it in the cart if it's Shopify leave it in the cart if it's Shopify they have these triggers they'll call they have these triggers they'll call they have these triggers they'll call you I'm like totally what yeah don't pay you I'm like totally what yeah don't pay you I'm like totally what yeah don't pay that's like Galaxy brain popups exactly that's like Galaxy brain popups exactly that's like Galaxy brain popups exactly there you go banners the launcher the there you go banners the launcher the there you go banners the launcher the introductory message from the launcher introductory message from the launcher introductory message from the launcher that like pops out from the launcher but that like pops out from the launcher but that like pops out from the launcher but takes up like 3% of the screen those takes up like 3% of the screen those takes up like 3% of the screen those gently kind of say hey if you're gently kind of say hey if you're gently kind of say hey if you're interested could you look over here but interested could you look over here but interested could you look over here but we're not taking away someone's agency we're not taking away someone's agency we're not taking away someone's agency we're just providing them like hey we're just providing them like hey we're just providing them like hey here's another option it's still choose here's another option it's still choose here's another option it's still choose your adventure right so long as you're your adventure right so long as you're your adventure right so long as you're not taking away the agency of the not taking away the agency of the not taking away the agency of the visitor a banner is great for something visitor a banner is great for something visitor a banner is great for something that's seasonal for something that's that's seasonal for something that's that's seasonal for something that's timely again the launcher pop out timely again the launcher pop out timely again the launcher pop out message is also useful for this so there message is also useful for this so there message is also useful for this so there are ways of doing this that are more are ways of doing this that are more are ways of doing this that are more elegant that are more respectful to the elegant that are more respectful to the elegant that are more respectful to the user and treat them like a human right user and treat them like a human right user and treat them like a human right like the popup is the version of you like the popup is the version of you like the popup is the version of you like running up to someone and holding like running up to someone and holding like running up to someone and holding up a flyer and being like 10% off car

up a flyer and being like 10% off car up a flyer and being like 10% off car wash like okay like I'm a human here and wash like okay like I'm a human here and wash like okay like I'm a human here and we don't necessarily always take that we don't necessarily always take that we don't necessarily always take that same posture online yeah we talk a lot same posture online yeah we talk a lot same posture online yeah we talk a lot about values and guiding principles on about values and guiding principles on about values and guiding principles on this show and it seems like this is this show and it seems like this is this show and it seems like this is going to be a a you know a through line going to be a a you know a through line going to be a a you know a through line on this episode as we talk about church on this episode as we talk about church on this episode as we talk about church websites but beyond this episode just websites but beyond this episode just websites but beyond this episode just like as you are engaging with your own like as you are engaging with your own like as you are engaging with your own Church website and making design choices Church website and making design choices Church website and making design choices and such like that's such a great value and such like that's such a great value and such like that's such a great value um or principle to let guide your design um or principle to let guide your design um or principle to let guide your design choices on your Church website is how do choices on your Church website is how do choices on your Church website is how do I maintain my site visitors agency how I maintain my site visitors agency how I maintain my site visitors agency how do I how do I how do I Empower them to do I how do I how do I Empower them to do I how do I how do I Empower them to make their own choices while also trying make their own choices while also trying make their own choices while also trying to lead them in a certain direction lead to lead them in a certain direction lead to lead them in a certain direction lead them to take and next St to follow Jesus them to take and next St to follow Jesus them to take and next St to follow Jesus Lead them to download the Advent Lead them to download the Advent Lead them to download the Advent devotional or whatever but how do I devotional or whatever but how do I devotional or whatever but how do I maintain their agency that's that's maintain their agency that's that's maintain their agency that's that's going to be a good question to ask as going to be a good question to ask as going to be a good question to ask as you kind of work through your own Church you kind of work through your own Church you kind of work through your own Church website this next one is likely to to website this next one is likely to to website this next one is likely to to ruffle some feathers depending on how we ruffle some feathers depending on how we ruffle some feathers depending on how we answer but what about a sermon archive answer but what about a sermon archive answer but what about a sermon archive seron archive I have down as nice to seron archive I have down as nice to seron archive I have down as nice to have okay taking the middle ground have okay taking the middle ground have okay taking the middle ground nucleus includes an entire sermon Engine nucleus includes an entire sermon Engine nucleus includes an entire sermon Engine with its base plan so nucleus web comes with its base plan so nucleus web comes with its base plan so nucleus web comes with an entire sermon engine so we we with an entire sermon engine so we we with an entire sermon engine so we we have invested considerable resources have invested considerable resources have invested considerable resources into creating the tools for churches to into creating the tools for churches to into creating the tools for churches to host their sermon archive online in a host their sermon archive online in a host their sermon archive online in a beautiful way you can organize your beautiful way you can organize your beautiful way you can organize your sermons by playlists make a playlist for sermons by playlists make a playlist for sermons by playlists make a playlist for a series make a playlist for a topic a series make a playlist for a topic a series make a playlist for a topic make a playlist for a speaker you know make a playlist for a speaker you know make a playlist for a speaker you know these entire beautiful homepage where these entire beautiful homepage where these entire beautiful homepage where you got the featured one up top audio um you got the featured one up top audio um you got the featured one up top audio um video sermon notes attach a a a

video sermon notes attach a a a video sermon notes attach a a a scripture reference downloadable scripture reference downloadable scripture reference downloadable attachments you know fill in the blank attachments you know fill in the blank attachments you know fill in the blank like we have invested a ton to make this like we have invested a ton to make this like we have invested a ton to make this I don't think it's necessary for every I don't think it's necessary for every I don't think it's necessary for every single church and the reason for that is single church and the reason for that is single church and the reason for that is because YouTube is also great for because YouTube is also great for because YouTube is also great for archive purposes and I also I just don't archive purposes and I also I just don't archive purposes and I also I just don't think there's anything wrong with watch think there's anything wrong with watch think there's anything wrong with watch latest sermon as a primary call to latest sermon as a primary call to latest sermon as a primary call to action at the top of a site linking to action at the top of a site linking to action at the top of a site linking to like the YouTube channel YouTube has like the YouTube channel YouTube has like the YouTube channel YouTube has become so ubiquitous in culture like I become so ubiquitous in culture like I become so ubiquitous in culture like I wouldn't say link to Vimeo but if you're wouldn't say link to Vimeo but if you're wouldn't say link to Vimeo but if you're linking to the second biggest search linking to the second biggest search linking to the second biggest search engine in the world that's owned by the engine in the world that's owned by the engine in the world that's owned by the largest search engine and is the one largest search engine and is the one largest search engine and is the one social platform that is relevant for social platform that is relevant for social platform that is relevant for every single generation it's like yeah every single generation it's like yeah every single generation it's like yeah that's perfectly fine and you might get that's perfectly fine and you might get that's perfectly fine and you might get people to subscribe there typically the people to subscribe there typically the people to subscribe there typically the rule has been like never send someone rule has been like never send someone rule has been like never send someone away from your website to another away from your website to another away from your website to another platform and that has Merit I am not platform and that has Merit I am not platform and that has Merit I am not here here here to disagree with that rule but there is to disagree with that rule but there is to disagree with that rule but there is also Merit to connecting with people on also Merit to connecting with people on also Merit to connecting with people on these like massive platforms that have these like massive platforms that have these like massive platforms that have massive staying power that people are massive staying power that people are massive staying power that people are already very familiar with I wouldn't already very familiar with I wouldn't already very familiar with I wouldn't want to send them out to a sermon want to send them out to a sermon want to send them out to a sermon archive that wasn't my site that they archive that wasn't my site that they archive that wasn't my site that they don't have any familiarity with right don't have any familiarity with right don't have any familiarity with right but if you send them to YouTube and but if you send them to YouTube and but if you send them to YouTube and they're like oh yeah of course like I they're like oh yeah of course like I they're like oh yeah of course like I have an account here sure maybe they have an account here sure maybe they have an account here sure maybe they subscribe there yeah and now they're subscribe there yeah and now they're subscribe there yeah and now they're actually connected to your church at a actually connected to your church at a actually connected to your church at a deeper level I'm taking my own medicine deeper level I'm taking my own medicine deeper level I'm taking my own medicine here if you go to prochurchtools decomp here if you go to prochurchtools decomp here if you go to prochurchtools decomp podcast and you click on the latest podcast and you click on the latest podcast and you click on the latest image it takes you to YouTube it doesn't image it takes you to YouTube it doesn't image it takes you to YouTube it doesn't take you to like a podcast video page take you to like a podcast video page take you to like a podcast video page hosted on prch tools.com and it it used

hosted on prch tools.com and it it used hosted on prch tools.com and it it used to and now as YouTube has become that to and now as YouTube has become that to and now as YouTube has become that much more ubiquitous and it's relevant much more ubiquitous and it's relevant much more ubiquitous and it's relevant with every single like it's this kind of with every single like it's this kind of with every single like it's this kind of outlier it's like yeah like send them outlier it's like yeah like send them outlier it's like yeah like send them there perfectly fine if you want to do there perfectly fine if you want to do there perfectly fine if you want to do the whole sermon archive thing again the whole sermon archive thing again the whole sermon archive thing again we've invested considerable resources it we've invested considerable resources it we've invested considerable resources it looks beautiful it's awesome with looks beautiful it's awesome with looks beautiful it's awesome with nucleus and so go for it um I just nucleus and so go for it um I just nucleus and so go for it um I just wouldn't want to say like hey this is wouldn't want to say like hey this is wouldn't want to say like hey this is The Benchmark and if you don't reach The Benchmark and if you don't reach The Benchmark and if you don't reach this like you're really leaving a lot on this like you're really leaving a lot on this like you're really leaving a lot on the table I could say make Arguments for the table I could say make Arguments for the table I could say make Arguments for both I could hear it what do you what do both I could hear it what do you what do both I could hear it what do you what do you think about like um yearslong you think about like um yearslong you think about like um yearslong Archives of sermons on Church websites Archives of sermons on Church websites Archives of sermons on Church websites I'll hear that a lot from from churches I'll hear that a lot from from churches I'll hear that a lot from from churches who are switching website Builders be who are switching website Builders be who are switching website Builders be like okay uh you know we want to make a like okay uh you know we want to make a like okay uh you know we want to make a change but we've got 12 years of sermons change but we've got 12 years of sermons change but we've got 12 years of sermons um on our other platform like how do we um on our other platform like how do we um on our other platform like how do we move all these over like do you think move all these over like do you think move all these over like do you think that it's necessary for a church to have that it's necessary for a church to have that it's necessary for a church to have decades worth of sermon content on their decades worth of sermon content on their decades worth of sermon content on their website or do you think like the most website or do you think like the most website or do you think like the most recent 6 to 12 months is enough so again recent 6 to 12 months is enough so again recent 6 to 12 months is enough so again I'll take my own medicine here this is I'll take my own medicine here this is I'll take my own medicine here this is episode episode episode 89 of the pro Church tools show it's a 89 of the pro Church tools show it's a 89 of the pro Church tools show it's a lot of episodes you cannot find 809 lot of episodes you cannot find 809 lot of episodes you cannot find 809 episodes on proarch tools.com right they episodes on proarch tools.com right they episodes on proarch tools.com right they are on the podcast feed the last year's are on the podcast feed the last year's are on the podcast feed the last year's worth are on YouTube and the last year's worth are on YouTube and the last year's worth are on YouTube and the last year's worth are on proarch tools.com because worth are on proarch tools.com because worth are on proarch tools.com because we built a new site and there was 500 we built a new site and there was 500 we built a new site and there was 500 pages on the previous site they're not pages on the previous site they're not pages on the previous site they're not getting a ton of traffic they exist in getting a ton of traffic they exist in getting a ton of traffic they exist in the podcast feed MH and when we were the podcast feed MH and when we were the podcast feed MH and when we were moving those over like we're going to moving those over like we're going to moving those over like we're going to move over 500 pages I was like no like move over 500 pages I was like no like move over 500 pages I was like no like like sure if I could Snap My Fingers it like sure if I could Snap My Fingers it like sure if I could Snap My Fingers it would perfectly happen sure but that's would perfectly happen sure but that's would perfectly happen sure but that's not realistic and so that's totally fine not realistic and so that's totally fine not realistic and so that's totally fine all right there you go see that's that all right there you go see that's that all right there you go see that's that you can't argue with that you just you can't argue with that you just you can't argue with that you just sometimes you got to take a balanced

sometimes you got to take a balanced sometimes you got to take a balanced approach yeah take a balanced approach approach yeah take a balanced approach approach yeah take a balanced approach to this one how about a beliefs page how to this one how about a beliefs page how to this one how about a beliefs page how necessary is that is absolutely necessary is that is absolutely necessary is that is absolutely necessary okay nice so beliefs page one necessary okay nice so beliefs page one necessary okay nice so beliefs page one of the most highly trafficked on a of the most highly trafficked on a of the most highly trafficked on a Church's Church's Church's website the goal here is to be website the goal here is to be website the goal here is to be transparent as transparent as your transparent as transparent as your transparent as transparent as your church possibly can be based on like church possibly can be based on like church possibly can be based on like what you think the best approach to what you think the best approach to what you think the best approach to Ministry is people visit the beliefs Ministry is people visit the beliefs Ministry is people visit the beliefs page and they want to know like okay page and they want to know like okay page and they want to know like okay before I plan a visit to this church before I plan a visit to this church before I plan a visit to this church before I really consider investing time before I really consider investing time before I really consider investing time before I dedicate a Sunday to getting before I dedicate a Sunday to getting before I dedicate a Sunday to getting the whole family up and out the door and the whole family up and out the door and the whole family up and out the door and just the discomfort of going to a new just the discomfort of going to a new just the discomfort of going to a new place you don't nobody know anybody and place you don't nobody know anybody and place you don't nobody know anybody and you don't know the rhythms and routines you don't know the rhythms and routines you don't know the rhythms and routines and you push yourself all the way and you push yourself all the way and you push yourself all the way through that just to find out oh y they through that just to find out oh y they through that just to find out oh y they believe this that you know what that's believe this that you know what that's believe this that you know what that's just not going to fly and so having that just not going to fly and so having that just not going to fly and so having that information public and available is information public and available is information public and available is again respecting the humanity and agency again respecting the humanity and agency again respecting the humanity and agency of the person on the other side of the of the person on the other side of the of the person on the other side of the page when it comes to existential page when it comes to existential page when it comes to existential matters of life like Faith it's not a matters of life like Faith it's not a matters of life like Faith it's not a good good good strategy practice to be like well if we strategy practice to be like well if we strategy practice to be like well if we don't tell them now maybe they'll don't tell them now maybe they'll don't tell them now maybe they'll believe it later it's like okay like believe it later it's like okay like believe it later it's like okay like that's just a way to hurt people's that's just a way to hurt people's that's just a way to hurt people's feelings and make people upset with you feelings and make people upset with you feelings and make people upset with you and it's you know what it might do it and it's you know what it might do it and it's you know what it might do it might make someone leave a onear review might make someone leave a onear review might make someone leave a onear review on your Google my business profile and on your Google my business profile and on your Google my business profile and it's like was that worth it yeah like it's like was that worth it yeah like it's like was that worth it yeah like that could be tremendously detrimental that could be tremendously detrimental that could be tremendously detrimental to future people considering visiting to future people considering visiting to future people considering visiting your church because they see that one your church because they see that one your church because they see that one star review and they're like oh that's star review and they're like oh that's star review and they're like oh that's not the type of church that I if you set not the type of church that I if you set not the type of church that I if you set people up for that type of people up for that type of people up for that type of disappointment when they feel like there disappointment when they feel like there disappointment when they feel like there was a bait and switch or they feel like was a bait and switch or they feel like was a bait and switch or they feel like they were purposfully deceived that can

they were purposfully deceived that can they were purposfully deceived that can be a lot of problems and it's just not be a lot of problems and it's just not be a lot of problems and it's just not worth it yeah I think what you said is worth it yeah I think what you said is worth it yeah I think what you said is so important be as transparent as you so important be as transparent as you so important be as transparent as you possibly can on your on your beliefs possibly can on your on your beliefs possibly can on your on your beliefs page we can't prescribe what that looks page we can't prescribe what that looks page we can't prescribe what that looks like exactly for every church but like like exactly for every church but like like exactly for every church but like when I think about how now I don't when I think about how now I don't when I think about how now I don't really Church shop because I'm a pastor really Church shop because I'm a pastor really Church shop because I'm a pastor of a church I'm not looking for another of a church I'm not looking for another of a church I'm not looking for another church but like when um when we travel church but like when um when we travel church but like when um when we travel we were just a Montreal and so I I used we were just a Montreal and so I I used we were just a Montreal and so I I used the Google machine to like try and find the Google machine to like try and find the Google machine to like try and find what church I was going to go to on the what church I was going to go to on the what church I was going to go to on the Sunday we were there and church shopping Sunday we were there and church shopping Sunday we were there and church shopping online is very much like restaurant online is very much like restaurant online is very much like restaurant shopping like you're searching for shopping like you're searching for shopping like you're searching for restaurants near me restaurants in restaurants near me restaurants in restaurants near me restaurants in Montreal and you're looking at their Montreal and you're looking at their Montreal and you're looking at their websites to make evaluations now we just websites to make evaluations now we just websites to make evaluations now we just went out we just got back from going out went out we just got back from going out went out we just got back from going out for lunch and we H as a team and we have for lunch and we H as a team and we have for lunch and we H as a team and we have two folks on our team one who's Celiac two folks on our team one who's Celiac two folks on our team one who's Celiac and one who is allergic to peanuts and I and one who is allergic to peanuts and I and one who is allergic to peanuts and I don't have any food insensitivities but don't have any food insensitivities but don't have any food insensitivities but we eat with them enough to know that we eat with them enough to know that we eat with them enough to know that like when we're looking for a new like when we're looking for a new like when we're looking for a new restaurant it first of all it helps us restaurant it first of all it helps us restaurant it first of all it helps us in the search process is like when a in the search process is like when a in the search process is like when a restaurant discloses we are a nutree restaurant discloses we are a nutree restaurant discloses we are a nutree facility or a grainfree facility or we facility or a grainfree facility or we facility or a grainfree facility or we have certified gluten-free options that have certified gluten-free options that have certified gluten-free options that helps us make a choice like okay it's helps us make a choice like okay it's helps us make a choice like okay it's safe for us to go there as a team and safe for us to go there as a team and safe for us to go there as a team and that's no different here when folks in that's no different here when folks in that's no different here when folks in your community are looking for churches your community are looking for churches your community are looking for churches they're they're searching churches near they're they're searching churches near they're they're searching churches near me in Louisville churches near me in me in Louisville churches near me in me in Louisville churches near me in wherever Kansas City and when they end wherever Kansas City and when they end wherever Kansas City and when they end up landing on your your website because up landing on your your website because up landing on your your website because you know your website is fast and you're you know your website is fast and you're you know your website is fast and you're showing you're showing up uh at near the showing you're showing up uh at near the showing you're showing up uh at near the top of Google we know from data top of Google we know from data top of Google we know from data analytics that one of the most analytics that one of the most analytics that one of the most trafficked pages on Church websites is trafficked pages on Church websites is trafficked pages on Church websites is the belief page this is where folks are the belief page this is where folks are the belief page this is where folks are going to make these evaluations it's are going to make these evaluations it's are going to make these evaluations it's are you gluten- free or do you have peanuts you gluten- free or do you have peanuts you gluten- free or do you have peanuts like this is what they're looking for

like this is what they're looking for like this is what they're looking for and regardless of what they're looking and regardless of what they're looking and regardless of what they're looking for it's your responsibility as as a for it's your responsibility as as a for it's your responsibility as as a church to project what your beliefs are church to project what your beliefs are church to project what your beliefs are so that they can make again to the so that they can make again to the so that they can make again to the agency thing like they have the power to agency thing like they have the power to agency thing like they have the power to make the decision that's best for them make the decision that's best for them make the decision that's best for them am I going to belong at this church am I am I going to belong at this church am I am I going to belong at this church am I going to see my my self-reflected in the going to see my my self-reflected in the going to see my my self-reflected in the leadership or the the Theology of this leadership or the the Theology of this leadership or the the Theology of this church am I going to be comfortable to church am I going to be comfortable to church am I going to be comfortable to put my roots down here with my family put my roots down here with my family put my roots down here with my family and not have the rug swept out from and not have the rug swept out from and not have the rug swept out from underneath from me a year from now and I underneath from me a year from now and I underneath from me a year from now and I find out that something wasn't disclosed find out that something wasn't disclosed find out that something wasn't disclosed and now we're kind of in a you know and now we're kind of in a you know and now we're kind of in a you know between a rock and a heart place so yeah between a rock and a heart place so yeah between a rock and a heart place so yeah I obviously beliefs page is necessity I obviously beliefs page is necessity I obviously beliefs page is necessity but what we're hitting on here is that but what we're hitting on here is that but what we're hitting on here is that transparency as much as possible on the transparency as much as possible on the transparency as much as possible on the beliefs page is also a necessity and I beliefs page is also a necessity and I beliefs page is also a necessity and I think people are listening to this and think people are listening to this and think people are listening to this and they like ah this must be about abortion they like ah this must be about abortion they like ah this must be about abortion or LGBT stuff let me give you an example or LGBT stuff let me give you an example or LGBT stuff let me give you an example of something that's like completely not of something that's like completely not of something that's like completely not that so I was talking with someone and that so I was talking with someone and that so I was talking with someone and they said yeah I'm having you know I'm they said yeah I'm having you know I'm they said yeah I'm having you know I'm I'm at this church right now and I was I'm at this church right now and I was I'm at this church right now and I was like oh like did you you weren't at that like oh like did you you weren't at that like oh like did you you weren't at that church previously and they were like no church previously and they were like no church previously and they were like no um there was like this thing that um there was like this thing that um there was like this thing that happened and I just didn't agree with it happened and I just didn't agree with it happened and I just didn't agree with it and I was like oh like what was it like and I was like oh like what was it like and I was like oh like what was it like well we used to have a board and the well we used to have a board and the well we used to have a board and the board um was the kind of final decision board um was the kind of final decision board um was the kind of final decision makers um and then the Pastor said one makers um and then the Pastor said one makers um and then the Pastor said one day I now make the decisions and this day I now make the decisions and this day I now make the decisions and this person was like and I wrote the board person was like and I wrote the board person was like and I wrote the board and I was like I don't think this is a and I was like I don't think this is a and I was like I don't think this is a good idea and the board was like well we good idea and the board was like well we good idea and the board was like well we don't have any power anymore and and don't have any power anymore and and don't have any power anymore and and that was like a deal breaker because of that was like a deal breaker because of that was like a deal breaker because of like church government and so like

like church government and so like like church government and so like you're evaluating a church and maybe you you're evaluating a church and maybe you you're evaluating a church and maybe you came from a church let's say that had a came from a church let's say that had a came from a church let's say that had a pastor who had all the control which is pastor who had all the control which is pastor who had all the control which is a very common setup in today's like non a very common setup in today's like non a very common setup in today's like non denom Church government environment and denom Church government environment and denom Church government environment and you saw like how that was toxic with you saw like how that was toxic with you saw like how that was toxic with someone that couldn't be trusted with someone that couldn't be trusted with someone that couldn't be trusted with that type of power and you're looking that type of power and you're looking that type of power and you're looking for a church that like the pastor for a church that like the pastor for a church that like the pastor presents here's what I think we should presents here's what I think we should presents here's what I think we should do to the board but then this voting do to the board but then this voting do to the board but then this voting group gets the final decision like that group gets the final decision like that group gets the final decision like that would be important in evaluating your would be important in evaluating your would be important in evaluating your church that doesn't mean if you're church that doesn't mean if you're church that doesn't mean if you're listening to this you're like oh no like listening to this you're like oh no like listening to this you're like oh no like we don't have like our church government we don't have like our church government we don't have like our church government on our site maybe it's worth adding on our site maybe it's worth adding on our site maybe it's worth adding maybe consider it but like that's an maybe consider it but like that's an maybe consider it but like that's an example of like it's not always like example of like it's not always like example of like it's not always like these third rail issues it could be you these third rail issues it could be you these third rail issues it could be you know any number of things that people know any number of things that people know any number of things that people baptism or sacraments or whatever when baptism or sacraments or whatever when baptism or sacraments or whatever when you were evaluating that church in you were evaluating that church in you were evaluating that church in Montreal you visited their website and Montreal you visited their website and Montreal you visited their website and it was in English correct yes and that it was in English correct yes and that it was in English correct yes and that made you comfortable visiting them in made you comfortable visiting them in made you comfortable visiting them in person because you're like well I'm not person because you're like well I'm not person because you're like well I'm not French speaking and I'd prefer to go to French speaking and I'd prefer to go to French speaking and I'd prefer to go to an english- speaking Church while I'm an english- speaking Church while I'm an english- speaking Church while I'm here you went to other churches online here you went to other churches online here you went to other churches online and their websites were in French so and their websites were in French so and their websites were in French so those were accurate yes if you went to those were accurate yes if you went to those were accurate yes if you went to one in English and then it was all one in English and then it was all one in English and then it was all French you'd be like all right it's like French you'd be like all right it's like French you'd be like all right it's like the metaphor the analogy is great for the metaphor the analogy is great for the metaphor the analogy is great for like if we go to a place and they didn't like if we go to a place and they didn't like if we go to a place and they didn't say they were not free and then we go say they were not free and then we go say they were not free and then we go and they're like they're like we chose and they're like they're like we chose and they're like they're like we chose not to disclose that online and you get not to disclose that online and you get not to disclose that online and you get there and they're like we're not nutree there and they're like we're not nutree there and they're like we're not nutree but you're here now aren't you yeah but you're here now aren't you yeah but you're here now aren't you yeah you're right we're probably going to eat you're right we're probably going to eat you're right we're probably going to eat the three of us and this guy's not going the three of us and this guy's not going the three of us and this guy's not going to and guess what that's not going to to and guess what that's not going to to and guess what that's not going to leave a good taste pun not intended in leave a good taste pun not intended in leave a good taste pun not intended in our mouths in fact it might mean we're our mouths in fact it might mean we're our mouths in fact it might mean we're not going to talk well about you to not going to talk well about you to not going to talk well about you to other people when they say oh you went other people when they say oh you went other people when they say oh you went there like how was it and we're not there like how was it and we're not there like how was it and we're not going to go again so like was it worth going to go again so like was it worth going to go again so like was it worth it or in some cases if it's ambiguous it or in some cases if it's ambiguous it or in some cases if it's ambiguous we'll choose we'll choose the safe R

we'll choose we'll choose the safe R we'll choose we'll choose the safe R which is to not go at all at all which is to not go at all at all which is to not go at all at all precisely yeah okay moving on the next precisely yeah okay moving on the next precisely yeah okay moving on the next one is links to social yeah uh necessary one is links to social yeah uh necessary one is links to social yeah uh necessary okay again we talked about the ubiquity okay again we talked about the ubiquity okay again we talked about the ubiquity of Social and culture it used to be oh of Social and culture it used to be oh of Social and culture it used to be oh these cute little social media sites and these cute little social media sites and these cute little social media sites and now they're like just as important as now they're like just as important as now they're like just as important as websites we were with someone in websites we were with someone in websites we were with someone in Montreal uh one of the guys from social Montreal uh one of the guys from social Montreal uh one of the guys from social sermons and he said we were talking sermons and he said we were talking sermons and he said we were talking about evaluating churches online and he about evaluating churches online and he about evaluating churches online and he said the first place he goes from their said the first place he goes from their said the first place he goes from their website he goes immediately to see if website he goes immediately to see if website he goes immediately to see if they have Instagram and if they don't they have Instagram and if they don't they have Instagram and if they don't have Instagram or if they have an have Instagram or if they have an have Instagram or if they have an Instagram account he clicks through and Instagram account he clicks through and Instagram account he clicks through and it hasn't been recently updated he moves it hasn't been recently updated he moves it hasn't been recently updated he moves on now I'm not saying that's the best a on now I'm not saying that's the best a on now I'm not saying that's the best a good way or a not good way to evaluate a good way or a not good way to evaluate a good way or a not good way to evaluate a church I'm just saying that's what he church I'm just saying that's what he church I'm just saying that's what he says he does that's his behavior in the says he does that's his behavior in the says he does that's his behavior in the year 2024 right and it used to be that year 2024 right and it used to be that year 2024 right and it used to be that you would go to a website first and now you would go to a website first and now you would go to a website first and now it's like you might go to the website it's like you might go to the website it's like you might go to the website first you might go to the Instagram first you might go to the Instagram first you might go to the Instagram first because on the Instagram it's seen first because on the Instagram it's seen first because on the Instagram it's seen as a more perhaps accurate portray of as a more perhaps accurate portray of as a more perhaps accurate portray of church life it's like hey this is the church life it's like hey this is the church life it's like hey this is the grid everyone kind of gets the same grid everyone kind of gets the same grid everyone kind of gets the same tools how are you using those tools a tools how are you using those tools a tools how are you using those tools a lot of church websites aren't built on lot of church websites aren't built on lot of church websites aren't built on the back of great imagery but Instagram the back of great imagery but Instagram the back of great imagery but Instagram just by nature is imagery so for folks just by nature is imagery so for folks just by nature is imagery so for folks who are shopping who are Church shopping who are shopping who are Church shopping who are shopping who are Church shopping they want to see what a church looks they want to see what a church looks they want to see what a church looks like what the space looks like what the like what the space looks like what the like what the space looks like what the people looks like and Instagram is just people looks like and Instagram is just people looks like and Instagram is just that it's an it's an image and video now that it's an it's an image and video now that it's an it's an image and video now of course but like it's an it's an image of course but like it's an it's an image of course but like it's an it's an image based platform so that's when you really based platform so that's when you really based platform so that's when you really get good Insight if the Church website get good Insight if the Church website get good Insight if the Church website doesn't have great images that's how you

doesn't have great images that's how you doesn't have great images that's how you get to see what the church actually get to see what the church actually get to see what the church actually looks like it's real simple just link looks like it's real simple just link looks like it's real simple just link your social profiles in the footer yeah your social profiles in the footer yeah your social profiles in the footer yeah done easy what about a festar domain done easy what about a festar domain done easy what about a festar domain name yeah so I think this is nice to name yeah so I think this is nice to name yeah so I think this is nice to have but I don't think this is necessary have but I don't think this is necessary have but I don't think this is necessary anymore now three rules for a good anymore now three rules for a good anymore now three rules for a good domain name short memorable easy to domain name short memorable easy to domain name short memorable easy to spell fourth rule no acronyms no spell fourth rule no acronyms no spell fourth rule no acronyms no acronyms no acronyms okay if you're acronyms no acronyms okay if you're acronyms no acronyms okay if you're going to use an acronym three letters or going to use an acronym three letters or going to use an acronym three letters or less if it has to be four two of those less if it has to be four two of those less if it has to be four two of those letters need to be consecutive so NCAA letters need to be consecutive so NCAA letters need to be consecutive so NCAA yes that's allowed fine or NBA or I yes that's allowed fine or NBA or I yes that's allowed fine or NBA or I think I own this domain name ln. Church think I own this domain name ln. Church think I own this domain name ln. Church Life abundant Niagara we don't use it Life abundant Niagara we don't use it Life abundant Niagara we don't use it but I church land. church yeah got it but I church land. church yeah got it but I church land. church yeah got it see that's the problem with an acronym see that's the problem with an acronym see that's the problem with an acronym we're we're talking through right now we're we're talking through right now we're we're talking through right now back in the day domain names were a lot back in the day domain names were a lot back in the day domain names were a lot more important case in point when I more important case in point when I more important case in point when I bought pro video announcements. in like bought pro video announcements. in like bought pro video announcements. in like 2010 that site quickly became like the 2010 that site quickly became like the 2010 that site quickly became like the number one ranking site in the world for number one ranking site in the world for number one ranking site in the world for the term video announcements because the the term video announcements because the the term video announcements because the domain name had video announcements in domain name had video announcements in domain name had video announcements in it nowadays it's the same way your it nowadays it's the same way your it nowadays it's the same way your social handle just doesn't matter as social handle just doesn't matter as social handle just doesn't matter as much right it's like I need at Brady much right it's like I need at Brady much right it's like I need at Brady sheer it's like I mean okay but like if sheer it's like I mean okay but like if sheer it's like I mean okay but like if it's Alexander Mills like it's fine like it's Alexander Mills like it's fine like it's Alexander Mills like it's fine like those things don't matter as much those things don't matter as much those things don't matter as much anymore the only time it would be anymore the only time it would be anymore the only time it would be necessary is if you are kind of necessary is if you are kind of necessary is if you are kind of following best practices and your following best practices and your following best practices and your Church's website is the shared language Church's website is the shared language Church's website is the shared language for any Next Step any promotion so for any Next Step any promotion so for any Next Step any promotion so anytime there's a promotion in service anytime there's a promotion in service anytime there's a promotion in service anytime there's a promotion online it's

anytime there's a promotion online it's anytime there's a promotion online it's you know go to First you know go to First you know go to First farmington.mo and easy to spell that's a farmington.mo and easy to spell that's a farmington.mo and easy to spell that's a great one also first Farmington it's great one also first Farmington it's great one also first Farmington it's pardon me it's Farmington first.com is pardon me it's Farmington first.com is pardon me it's Farmington first.com is an outstanding domain name 10 out of 10 an outstanding domain name 10 out of 10 an outstanding domain name 10 out of 10 no notes festar domain so it's not as no notes festar domain so it's not as no notes festar domain so it's not as important as it once was and it's important as it once was and it's important as it once was and it's becoming more and more difficult to becoming more and more difficult to becoming more and more difficult to obtain festar domain names so I don't obtain festar domain names so I don't obtain festar domain names so I don't want you to be listening and being like want you to be listening and being like want you to be listening and being like man I can't get a festar domain for my man I can't get a festar domain for my man I can't get a festar domain for my church like we're always going to be church like we're always going to be church like we're always going to be behind the eightball no that's not true behind the eightball no that's not true behind the eightball no that's not true if you can get it great if not do your if you can get it great if not do your if you can get it great if not do your best short memorable easy to spell talk best short memorable easy to spell talk best short memorable easy to spell talk to me about um area codes in a domain to me about um area codes in a domain to me about um area codes in a domain name what do you think about those so name what do you think about those so name what do you think about those so those haven't caught on yet and I still those haven't caught on yet and I still those haven't caught on yet and I still think they're a great idea 905 Church no think they're a great idea 905 Church no think they're a great idea 905 Church no no no it's got to be like Central 905 no no it's got to be like Central 905 no no it's got to be like Central 905 okay so like my church's name is Central okay so like my church's name is Central okay so like my church's name is Central we have Central c.ca yes it's all right we have Central c.ca yes it's all right we have Central c.ca yes it's all right a lot of C's it's not terrible Central a lot of C's it's not terrible Central a lot of C's it's not terrible Central cc is fine when you combine it with CA cc is fine when you combine it with CA cc is fine when you combine it with CA it is a lot if it was Central 95.com it is a lot if it was Central 95.com it is a lot if it was Central 95.com like I just think that'd be better yeah like I just think that'd be better yeah like I just think that'd be better yeah I'm not saying that's available I'm just I'm not saying that's available I'm just I'm not saying that's available I'm just saying I think that's better the reason saying I think that's better the reason saying I think that's better the reason I like the area code is because it's I like the area code is because it's I like the area code is because it's saying hey this is where we serve as a saying hey this is where we serve as a saying hey this is where we serve as a church and everyone knows it no one buys church and everyone knows it no one buys church and everyone knows it no one buys domain names because of numbers because domain names because of numbers because domain names because of numbers because they're not good it's the same as they're not good it's the same as they're not good it's the same as acronyms except area codes because acronyms except area codes because acronyms except area codes because everyone has the same area code now everyone has the same area code now everyone has the same area code now depending on where you serve you might depending on where you serve you might depending on where you serve you might be like no no no there's four area codes be like no no no there's four area codes be like no no no there's four area codes where we live and at that point it's where we live and at that point it's where we live and at that point it's probably less of a good thing but if probably less of a good thing but if probably less of a good thing but if everyone has the same area code where everyone has the same area code where everyone has the same area code where you live and again you know maybe it's you live and again you know maybe it's you live and again you know maybe it's not as important anymore because like my not as important anymore because like my not as important anymore because like my area code starts with area code starts with area code starts with 587 is 58 cell phone number is crazy

587 is 58 cell phone number is crazy 587 is 58 cell phone number is crazy because it's an Edmonton area code which because it's an Edmonton area code which because it's an Edmonton area code which is on the other side of the country but is on the other side of the country but is on the other side of the country but it's a cell phone and I was like I'm not it's a cell phone and I was like I'm not it's a cell phone and I was like I'm not changing this this is my number so maybe changing this this is my number so maybe changing this this is my number so maybe it's not as it's not as great of a call it's not as it's not as great of a call it's not as it's not as great of a call as it once was but I'm sticking by this as it once was but I'm sticking by this as it once was but I'm sticking by this take that I've had for like five years take that I've had for like five years take that I've had for like five years now like your Church's name if your now like your Church's name if your now like your Church's name if your church is like Central or Life church or church is like Central or Life church or church is like Central or Life church or Hope church or you know First Baptist Hope church or you know First Baptist Hope church or you know First Baptist like First Baptist 784 goes hard I don't like First Baptist 784 goes hard I don't like First Baptist 784 goes hard I don't care what you say okay uh speaking of care what you say okay uh speaking of care what you say okay uh speaking of and then you can get that handle on and then you can get that handle on and then you can get that handle on every social platform it's First Baptist every social platform it's First Baptist every social platform it's First Baptist 784 wherever you go no I'm back on it 784 wherever you go no I'm back on it 784 wherever you go no I'm back on it any church that doesn't have an area any church that doesn't have an area any church that doesn't have an area code in their domain name you're leaving code in their domain name you're leaving code in their domain name you're leaving it on the table necessary everything it on the table necessary everything it on the table necessary everything else is a secondary necessary to your else is a secondary necessary to your else is a secondary necessary to your area code in your handles on social and area code in your handles on social and area code in your handles on social and your domain your domain your domain name there we go clip it um speaking of name there we go clip it um speaking of name there we go clip it um speaking of opinions that you've held for 5 years or opinions that you've held for 5 years or opinions that you've held for 5 years or more what about sliders on Church more what about sliders on Church more what about sliders on Church websites okay here's the crazy thing websites okay here's the crazy thing websites okay here's the crazy thing when I was evaluating even including when I was evaluating even including when I was evaluating even including this on the list I was like we're not this on the list I was like we're not this on the list I was like we're not doing sliders anymore we're still doing doing sliders anymore we're still doing doing sliders anymore we're still doing it we're doing sliders let me get this it we're doing sliders let me get this it we're doing sliders let me get this for you okay so Google proved years ago for you okay so Google proved years ago for you okay so Google proved years ago I think this is a 12-year-old study now I think this is a 12-year-old study now I think this is a 12-year-old study now now sometimes studies that are old are now sometimes studies that are old are now sometimes studies that are old are like is that relevant anymore that's not like is that relevant anymore that's not like is that relevant anymore that's not the case for this this is a rule that the case for this this is a rule that the case for this this is a rule that doesn't go away users most prefer doesn't go away users most prefer doesn't go away users most prefer websites with low visual websites with low visual websites with low visual complexity ultimately that means a clear complexity ultimately that means a clear complexity ultimately that means a clear focal point it means good negative space focal point it means good negative space focal point it means good negative space good white space easy to navigate with good white space easy to navigate with good white space easy to navigate with your eyes

your eyes your eyes subconsciously sliders of course break subconsciously sliders of course break subconsciously sliders of course break that rule right away because it's that rule right away because it's that rule right away because it's basically this basically this basically this Carousel that you're not in control of a Carousel that you're not in control of a Carousel that you're not in control of a carousel that happens against your will carousel that happens against your will carousel that happens against your will against your agency so right away agency against your agency so right away agency against your agency so right away agency taken away but there's a lot more that taken away but there's a lot more that taken away but there's a lot more that can be said about the damage and frankly can be said about the damage and frankly can be said about the damage and frankly abhorent nature of Sliders that's a lot abhorent nature of Sliders that's a lot abhorent nature of Sliders that's a lot of damage when I looked a long time ago of damage when I looked a long time ago of damage when I looked a long time ago on on on uh one of the more popular theme sites uh one of the more popular theme sites uh one of the more popular theme sites for WordPress themeforest.net for WordPress themeforest.net for WordPress themeforest.net 25 of the 30 most popular Church website 25 of the 30 most popular Church website 25 of the 30 most popular Church website themes had sliders at the top of the themes had sliders at the top of the themes had sliders at the top of the homepage so the hero section was a homepage so the hero section was a homepage so the hero section was a slider what does that demonstrate it slider what does that demonstrate it slider what does that demonstrate it demonstrates that churches have uh demonstrates that churches have uh demonstrates that churches have uh unique affinity for sliders and it also unique affinity for sliders and it also unique affinity for sliders and it also demonstrates our inability to make demonstrates our inability to make demonstrates our inability to make choices like what should go at the top choices like what should go at the top choices like what should go at the top of our site everything that's of our site everything that's of our site everything that's right because I can't make a decision so right because I can't make a decision so right because I can't make a decision so what if we just put all of it you know what if we just put all of it you know what if we just put all of it you know what that'll work if we show all the what that'll work if we show all the what that'll work if we show all the things if we communicate all the things things if we communicate all the things things if we communicate all the things everyone will take next steps all the everyone will take next steps all the everyone will take next steps all the time is that working no no no in fact time is that working no no no in fact time is that working no no no in fact the Paradox of choice would suggest that the Paradox of choice would suggest that the Paradox of choice would suggest that the exact opposite is true of what the exact opposite is true of what the exact opposite is true of what you're saying a study conducted by Notre you're saying a study conducted by Notre you're saying a study conducted by Notre Dame mun University found that sliders Dame mun University found that sliders Dame mun University found that sliders have a click-through rate of less than have a click-through rate of less than have a click-through rate of less than 1% which is more than three times worse 1% which is more than three times worse 1% which is more than three times worse the average furthermore of those clicks the average furthermore of those clicks the average furthermore of those clicks 84% of them were on the first slide so 84% of them were on the first slide so 84% of them were on the first slide so if we want people to do things on our if we want people to do things on our if we want people to do things on our site and you put up a slider now all the

site and you put up a slider now all the site and you put up a slider now all the things will get chosen no literally 8 things will get chosen no literally 8 things will get chosen no literally 8 and half out of 10 times it's just the and half out of 10 times it's just the and half out of 10 times it's just the first thing being chosen right what first thing being chosen right what first thing being chosen right what should what does that suggest the should what does that suggest the should what does that suggest the sliders are useless great okay moving sliders are useless great okay moving sliders are useless great okay moving forward and then you're also sabotaging forward and then you're also sabotaging forward and then you're also sabotaging that first thing because it's three and that first thing because it's three and that first thing because it's three and a half times less likely to be clicked a half times less likely to be clicked a half times less likely to be clicked than if it wasn't a slider right which than if it wasn't a slider right which than if it wasn't a slider right which is crazy if it was just the still image is crazy if it was just the still image is crazy if it was just the still image on itself with the same call to action on itself with the same call to action on itself with the same call to action it's going to get clicked on three times it's going to get clicked on three times it's going to get clicked on three times more likely right yeah so not only are more likely right yeah so not only are more likely right yeah so not only are you not divvying up the actions evenly you not divvying up the actions evenly you not divvying up the actions evenly across the slides they're all happening across the slides they're all happening across the slides they're all happening on the first one the choices being made on the first one the choices being made on the first one the choices being made on that first one are three and a half on that first one are three and a half on that first one are three and a half times less than if the other slides times less than if the other slides times less than if the other slides didn't exist like this is didn't exist like this is didn't exist like this is catastrophically catastrophically catastrophically bad like congratulations every answer bad like congratulations every answer bad like congratulations every answer you gave was the wrong one you've you gave was the wrong one you've you gave was the wrong one you've somehow invented a website element that somehow invented a website element that somehow invented a website element that is precisely the worst thing that you is precisely the worst thing that you is precisely the worst thing that you could do and then we collectively church could do and then we collectively church could do and then we collectively church has has has decided this is what a church website's decided this is what a church website's decided this is what a church website's going to be known for the theme Builders going to be known for the theme Builders going to be known for the theme Builders outside of the church industry are like outside of the church industry are like outside of the church industry are like I don't know man like every time we I don't know man like every time we I don't know man like every time we build a theme that doesn't have a slider build a theme that doesn't have a slider build a theme that doesn't have a slider they don't sell so let's like just put a they don't sell so let's like just put a they don't sell so let's like just put a slider at the top of every single theme slider at the top of every single theme slider at the top of every single theme and they were all like great run up the and they were all like great run up the and they were all like great run up the bag and all the chers were like yeah we bag and all the chers were like yeah we bag and all the chers were like yeah we don't have to make choices crazy autof don't have to make choices crazy autof don't have to make choices crazy autof forwarding also causes usability issues forwarding also causes usability issues forwarding also causes usability issues it reduces accessibility users often it reduces accessibility users often it reduces accessibility users often don't have enough time to read what's on don't have enough time to read what's on don't have enough time to read what's on a slide before it rotates and according a slide before it rotates and according a slide before it rotates and according to neelon it's just plain annoying to neelon it's just plain annoying to neelon it's just plain annoying well it is and like most usually when well it is and like most usually when well it is and like most usually when folks are using sliders they are

folks are using sliders they are folks are using sliders they are image-based sliders often with a call to image-based sliders often with a call to image-based sliders often with a call to action we've covered that um but what action we've covered that um but what action we've covered that um but what images do well is draw attention of site images do well is draw attention of site images do well is draw attention of site visitors because we connect with images visitors because we connect with images visitors because we connect with images of real people smiling people more than of real people smiling people more than of real people smiling people more than any other type of content on the any other type of content on the any other type of content on the internet and so that first image does internet and so that first image does internet and so that first image does its job of like oh this is a photo this its job of like oh this is a photo this its job of like oh this is a photo this has my attention and then just as you're has my attention and then just as you're has my attention and then just as you're settling in to evaluate what the image settling in to evaluate what the image settling in to evaluate what the image is you're starting to feel Good Feeling is you're starting to feel Good Feeling is you're starting to feel Good Feeling oh this church they look so happy boom oh this church they look so happy boom oh this church they look so happy boom it's gone it's like we're on to it's gone it's like we're on to it's gone it's like we're on to something totally different and that something totally different and that something totally different and that feeling is so undesirable why because feeling is so undesirable why because feeling is so undesirable why because you have no agency exactly exactly and you have no agency exactly exactly and you have no agency exactly exactly and then when I try to take my agency back then when I try to take my agency back then when I try to take my agency back by like trying to navigate back to the by like trying to navigate back to the by like trying to navigate back to the thing that I was just honing in my thing that I was just honing in my thing that I was just honing in my attention on and swiped away slider attention on and swiped away slider attention on and swiped away slider controls are notoriously just terrible controls are notoriously just terrible controls are notoriously just terrible also hope you like a tiny one pixel Wide also hope you like a tiny one pixel Wide also hope you like a tiny one pixel Wide Circle yeah and so then I'm just out of Circle yeah and so then I'm just out of Circle yeah and so then I'm just out of here I'm like I'm frustrated and I am here I'm like I'm frustrated and I am here I'm like I'm frustrated and I am leaving this website it with uh you know leaving this website it with uh you know leaving this website it with uh you know a negative feeling so sliders still a negative feeling so sliders still a negative feeling so sliders still nonsense glad to hear if you're thinking nonsense glad to hear if you're thinking nonsense glad to hear if you're thinking what could we do to accomplish some of what could we do to accomplish some of what could we do to accomplish some of the similar things that we want to with the similar things that we want to with the similar things that we want to with a slider go to htb ororgani like that's a great way of showing a lot like that's a great way of showing a lot of different things if you're like I of different things if you're like I of different things if you're like I don't know like how do we prioritize don't know like how do we prioritize don't know like how do we prioritize what thing that goes at the top of this

what thing that goes at the top of this what thing that goes at the top of this site we want to show off our whole site we want to show off our whole site we want to show off our whole church great literally show off the church great literally show off the church great literally show off the whole church yeah all the people of all whole church yeah all the people of all whole church yeah all the people of all the ages of all the ethnicities in all the ages of all the ethnicities in all the ages of all the ethnicities in all the buildings with all the programming the buildings with all the programming the buildings with all the programming with all of the different worship with all of the different worship with all of the different worship service elements and put it into a 10 to service elements and put it into a 10 to service elements and put it into a 10 to 15c video it can Loop people can get an 15c video it can Loop people can get an 15c video it can Loop people can get an instant feel visually and you can have instant feel visually and you can have instant feel visually and you can have one headline and one or two calls to one headline and one or two calls to one headline and one or two calls to action and you haven't botched the whole action and you haven't botched the whole action and you haven't botched the whole thing but Brady making a a video head or thing but Brady making a a video head or thing but Brady making a a video head or on my website just sounds too difficult on my website just sounds too difficult on my website just sounds too difficult well listener let me tell you the well listener let me tell you the well listener let me tell you the quality of video that we're shooting on quality of video that we're shooting on quality of video that we're shooting on our iPhones right now again in this year our iPhones right now again in this year our iPhones right now again in this year of Our Lord is frankly ridiculous do you of Our Lord is frankly ridiculous do you of Our Lord is frankly ridiculous do you want to tell them our little secret I want to tell them our little secret I want to tell them our little secret I mean we're filming parts of our more mean we're filming parts of our more mean we're filming parts of our more than one part of our Vlogs the pro than one part of our Vlogs the pro than one part of our Vlogs the pro Church tools inc um story that we're Church tools inc um story that we're Church tools inc um story that we're telling on the main Channel we are telling on the main Channel we are telling on the main Channel we are filming those on the iPhone Apple's filming those on the iPhone Apple's filming those on the iPhone Apple's filming literally everything they do on filming literally everything they do on filming literally everything they do on the iPhone now like all of their all of the iPhone now like all of their all of the iPhone now like all of their all of their Big Apple events they're filming their Big Apple events they're filming their Big Apple events they're filming on the iPhone and so like it's it's on the iPhone and so like it's it's on the iPhone and so like it's it's really that that hesitation that that really that that hesitation that that really that that hesitation that that excuse used to be a real thing like oh excuse used to be a real thing like oh excuse used to be a real thing like oh we don't have the video gear it's like we don't have the video gear it's like we don't have the video gear it's like yeah I hear you but it's just not it's yeah I hear you but it's just not it's yeah I hear you but it's just not it's just not true anymore you have it in just not true anymore you have it in just not true anymore you have it in your pocket or at least someone has the your pocket or at least someone has the your pocket or at least someone has the 15 Pro in their in their pocket and so 15 Pro in their in their pocket and so 15 Pro in their in their pocket and so you can pull this off in one weekend you can pull this off in one weekend you can pull this off in one weekend like you said show the whole church with like you said show the whole church with like you said show the whole church with this this looping video background and this this looping video background and this this looping video background and accentuate your main calls to action The accentuate your main calls to action The accentuate your main calls to action The Next Step you want folks to take because Next Step you want folks to take because Next Step you want folks to take because you mentioned the Paradox of choice you mentioned the Paradox of choice you mentioned the Paradox of choice which is when more choices are presented which is when more choices are presented which is when more choices are presented to folks they actually end up taking to folks they actually end up taking to folks they actually end up taking less next steps they it's harder to make less next steps they it's harder to make less next steps they it's harder to make a choice when there are more choices so a choice when there are more choices so a choice when there are more choices so quit it with the sliders and and all the

quit it with the sliders and and all the quit it with the sliders and and all the calls to action show the whole church calls to action show the whole church calls to action show the whole church with a video background and prioritize with a video background and prioritize with a video background and prioritize one to two calls to action plan your one to two calls to action plan your one to two calls to action plan your visit um learn more about our church or visit um learn more about our church or visit um learn more about our church or uh plan your visit um watch this uh plan your visit um watch this uh plan your visit um watch this greeting from a pastor and watch your greeting from a pastor and watch your greeting from a pastor and watch your next steps increase and probably your next steps increase and probably your next steps increase and probably your visits your first time visits to your visits your first time visits to your visits your first time visits to your church increase as well I'll tell you church increase as well I'll tell you church increase as well I'll tell you how much I got Bamboozled by this the how much I got Bamboozled by this the how much I got Bamboozled by this the other day we were working on the color other day we were working on the color other day we were working on the color grade of the pro Church tools inc grade of the pro Church tools inc grade of the pro Church tools inc YouTube series and we were trying to get YouTube series and we were trying to get YouTube series and we were trying to get in the right universe and so I was like in the right universe and so I was like in the right universe and so I was like looking at a bunch of creators that I looking at a bunch of creators that I looking at a bunch of creators that I like and how they color and I'm watching like and how they color and I'm watching like and how they color and I'm watching through one and I was like man even when through one and I was like man even when through one and I was like man even when uh this Creator was shooting inside of a uh this Creator was shooting inside of a uh this Creator was shooting inside of a hotel room and so I was like oh like hotel room and so I was like oh like hotel room and so I was like oh like this looks really good for a hotel room this looks really good for a hotel room this looks really good for a hotel room typically the lighting in there sucks typically the lighting in there sucks typically the lighting in there sucks and he's like oh yeah over here we have and he's like oh yeah over here we have and he's like oh yeah over here we have the bathroom and stuff and and and there the bathroom and stuff and and and there the bathroom and stuff and and and there was a full length mirror and I saw was a full length mirror and I saw was a full length mirror and I saw for the from a blink of an eye it took for the from a blink of an eye it took for the from a blink of an eye it took it was on screen for one nond in like an it was on screen for one nond in like an it was on screen for one nond in like an obscure corner I was like well what that obscure corner I was like well what that obscure corner I was like well what that what no so I scrub it back and I hit what no so I scrub it back and I hit what no so I scrub it back and I hit pause during like the three frames and I pause during like the three frames and I pause during like the three frames and I go my go my go my goodness this man was recording with his goodness this man was recording with his goodness this man was recording with his iPhone yeah and I know he shoots with a iPhone yeah and I know he shoots with a iPhone yeah and I know he shoots with a Fuji sure but for whatever reason the Fuji sure but for whatever reason the Fuji sure but for whatever reason the Fuji was packed in the suitcase and he Fuji was packed in the suitcase and he Fuji was packed in the suitcase and he had just got to the hotel room and he had just got to the hotel room and he had just got to the hotel room and he wanted to show it around so he pulled wanted to show it around so he pulled wanted to show it around so he pulled out the phone in the iPhone 15 Pro Max out the phone in the iPhone 15 Pro Max out the phone in the iPhone 15 Pro Max and he turned on log and started and he turned on log and started and he turned on log and started shooting and I was like I showed our shooting and I was like I showed our shooting and I was like I showed our cinematographers like what is this and cinematographers like what is this and cinematographers like what is this and he's like yeah they do that now and I he's like yeah they do that now and I he's like yeah they do that now and I was

was was like so in a recent um episode of the like so in a recent um episode of the like so in a recent um episode of the pro Church tools inc series um episode pro Church tools inc series um episode pro Church tools inc series um episode is called the worst camera I've bought is called the worst camera I've bought is called the worst camera I've bought in 5 years and there was a part of it in 5 years and there was a part of it in 5 years and there was a part of it where I filmed inside of an arena with where I filmed inside of an arena with where I filmed inside of an arena with the iPhone yeah and we shot in log on the iPhone yeah and we shot in log on the iPhone yeah and we shot in log on the 15 Pro Max and we cut it next to the 15 Pro Max and we cut it next to the 15 Pro Max and we cut it next to Canon c500 I footage which is a $25,000 Canon c500 I footage which is a $25,000 Canon c500 I footage which is a $25,000 camera in Canadian currency we cut it camera in Canadian currency we cut it camera in Canadian currency we cut it next to Sony A1 footage which is a next to Sony A1 footage which is a next to Sony A1 footage which is a $10,000 camera and you can you can I can $10,000 camera and you can you can I can $10,000 camera and you can you can I can tell yeah cuz you filmed it but it's tell yeah cuz you filmed it but it's tell yeah cuz you filmed it but it's indistinguishable right and like I only indistinguishable right and like I only indistinguishable right and like I only could tell on this other Creator because could tell on this other Creator because could tell on this other Creator because the mirror gave him the mirror gave him the mirror gave him away and I was like okay if he can do away and I was like okay if he can do away and I was like okay if he can do that then I can do this and if I can do that then I can do this and if I can do that then I can do this and if I can do it you can do you can do we can do it it you can do you can do we can do it it you can do you can do we can do it everybody let's get moving exactly everybody let's get moving exactly everybody let's get moving exactly okay moving on what about responsive okay moving on what about responsive okay moving on what about responsive website design yeah okay so this is website design yeah okay so this is website design yeah okay so this is necessary obiously more than half of the necessary obiously more than half of the necessary obiously more than half of the visits to your site are uh coming from visits to your site are uh coming from visits to your site are uh coming from mobile devices almost certainly a recent mobile devices almost certainly a recent mobile devices almost certainly a recent episode of the pro Church D Inc YouTube episode of the pro Church D Inc YouTube episode of the pro Church D Inc YouTube series was called best your websits of series was called best your websits of series was called best your websits of 2024 and we did the opening chapter of 2024 and we did the opening chapter of 2024 and we did the opening chapter of that episode with Mr relly and Mr relly that episode with Mr relly and Mr relly that episode with Mr relly and Mr relly is our rolling monitor it's a Samsung is our rolling monitor it's a Samsung is our rolling monitor it's a Samsung Sero um television which is mounted on Sero um television which is mounted on Sero um television which is mounted on this little rly Contraption and it can this little rly Contraption and it can this little rly Contraption and it can Orient itself either vertically or Orient itself either vertically or Orient itself either vertically or horizontally at the click of a button horizontally at the click of a button horizontally at the click of a button it's pretty sweet it's pretty sweet and it's pretty sweet it's pretty sweet and it's pretty sweet it's pretty sweet and we were filming a horizontal video 9 by

we were filming a horizontal video 9 by we were filming a horizontal video 9 by 16 um 16 by9 I'm so used to Vertical 16 16 um 16 by9 I'm so used to Vertical 16 16 um 16 by9 I'm so used to Vertical 16 by9 for YouTube so we positioned the by9 for YouTube so we positioned the by9 for YouTube so we positioned the monitor also in that same orientation monitor also in that same orientation monitor also in that same orientation and a couple of the comments came in and and a couple of the comments came in and and a couple of the comments came in and said why didn't you show these on mobile said why didn't you show these on mobile said why didn't you show these on mobile like isn't responsive design important like isn't responsive design important like isn't responsive design important and I was like yeah like all Sites and I was like yeah like all Sites and I was like yeah like all Sites though are responsive nowadays like that though are responsive nowadays like that though are responsive nowadays like that wasn't even something on the top of my wasn't even something on the top of my wasn't even something on the top of my mind I wanted to include it here to say mind I wanted to include it here to say mind I wanted to include it here to say like ah yeah yeah like definitely your like ah yeah yeah like definitely your like ah yeah yeah like definitely your site needs to be optimized for mobile it site needs to be optimized for mobile it site needs to be optimized for mobile it needs to be just as if not more um needs to be just as if not more um needs to be just as if not more um enjoyable good first impression on enjoyable good first impression on enjoyable good first impression on mobile as it is on desktop so I think mobile as it is on desktop so I think mobile as it is on desktop so I think that is also to say without taking it that is also to say without taking it that is also to say without taking it for granted that like oh I can just for granted that like oh I can just for granted that like oh I can just build because we build websites on build because we build websites on build because we build websites on desktop right like we don't really build desktop right like we don't really build desktop right like we don't really build them on the phone we build them on them on the phone we build them on them on the phone we build them on desktop so without taking it for granted desktop so without taking it for granted desktop so without taking it for granted just to build it on desktop and say oh just to build it on desktop and say oh just to build it on desktop and say oh this is this is going to look great on this is this is going to look great on this is this is going to look great on mobile because it is 2024 and just about mobile because it is 2024 and just about mobile because it is 2024 and just about every website is mobile responsive I every website is mobile responsive I every website is mobile responsive I just can't think of anything that's not just can't think of anything that's not just can't think of anything that's not mobile mobile mobile responsive it is imperative that you are responsive it is imperative that you are responsive it is imperative that you are as you're designing your Church website as you're designing your Church website as you're designing your Church website you're managing it it is imperative that you're managing it it is imperative that you're managing it it is imperative that you're doing that double check to see you're doing that double check to see you're doing that double check to see how does this display what is this how does this display what is this how does this display what is this experience on mobile because like you experience on mobile because like you experience on mobile because like you said at least half of your site visitors said at least half of your site visitors said at least half of your site visitors are going to be visiting on a mobile are going to be visiting on a mobile are going to be visiting on a mobile device and so whether that's whether device and so whether that's whether device and so whether that's whether that's like which which order you're that's like which which order you're that's like which which order you're putting text up against images or uh putting text up against images or uh putting text up against images or uh yeah text up against images to make sure yeah text up against images to make sure yeah text up against images to make sure that the flow is correct because on that the flow is correct because on that the flow is correct because on desktop maybe they're side by side but desktop maybe they're side by side but desktop maybe they're side by side but on mobile they're going to stack on mobile they're going to stack on mobile they're going to stack vertically and so you you you ought to vertically and so you you you ought to vertically and so you you you ought to also pay attention as you're actively also pay attention as you're actively also pay attention as you're actively designing how is this going to look on

designing how is this going to look on designing how is this going to look on mobile and not just take for granted mobile and not just take for granted mobile and not just take for granted that whatever website builder you're that whatever website builder you're that whatever website builder you're using is just going to handle it for you using is just going to handle it for you using is just going to handle it for you right and it's perfectly reasonable if right and it's perfectly reasonable if right and it's perfectly reasonable if you have a tough decision to make this you have a tough decision to make this you have a tough decision to make this would look better on desktop this would would look better on desktop this would would look better on desktop this would look better on mobile to make the look better on mobile to make the look better on mobile to make the decision that will look better on mobile decision that will look better on mobile decision that will look better on mobile and it might feel bizarre to make that and it might feel bizarre to make that and it might feel bizarre to make that decision because you've been looking at decision because you've been looking at decision because you've been looking at the site on desktop this entire time the site on desktop this entire time the site on desktop this entire time because you're designing it on desktop because you're designing it on desktop because you're designing it on desktop and so you have to remind yourself of and so you have to remind yourself of and so you have to remind yourself of that like okay yes 98% of the time I'm that like okay yes 98% of the time I'm that like okay yes 98% of the time I'm looking at it on a desktop but more than looking at it on a desktop but more than looking at it on a desktop but more than half of my users will visit on a phone half of my users will visit on a phone half of my users will visit on a phone so if more than half go on a phone I so if more than half go on a phone I so if more than half go on a phone I should make the choice that looks better should make the choice that looks better should make the choice that looks better on a phone because it will serve more of on a phone because it will serve more of on a phone because it will serve more of our people now if you look at your our people now if you look at your our people now if you look at your analytics of course which have I I have analytics of course which have I I have analytics of course which have I I have none no we have an analytics that is uh none no we have an analytics that is uh none no we have an analytics that is uh you know non cookie uh yeah check it out you know non cookie uh yeah check it out you know non cookie uh yeah check it out um simple analytics.com something like um simple analytics.com something like um simple analytics.com something like that um if you see that that's not true that um if you see that that's not true that um if you see that that's not true for your site oh no no there's more for your site oh no no there's more for your site oh no no there's more desktop viewers perhaps then it is desktop viewers perhaps then it is desktop viewers perhaps then it is perfectly reasonable to make the desktop perfectly reasonable to make the desktop perfectly reasonable to make the desktop First Choice there you go what about app First Choice there you go what about app First Choice there you go what about app CT calls to action app CTA so I think um CT calls to action app CTA so I think um CT calls to action app CTA so I think um Planning Center did a really great thing Planning Center did a really great thing Planning Center did a really great thing a little while ago when they introduced a little while ago when they introduced a little while ago when they introduced um the church Center app there was a um the church Center app there was a um the church Center app there was a desktop version so if you're on a desktop version so if you're on a desktop version so if you're on a Church's website and it's like sign up Church's website and it's like sign up Church's website and it's like sign up for VBS you can click that opens a new for VBS you can click that opens a new for VBS you can click that opens a new tab and it's the church Center Page the tab and it's the church Center Page the tab and it's the church Center Page the great thing about the church Center great thing about the church Center great thing about the church Center desktop pages is that they No Frills desktop pages is that they No Frills desktop pages is that they No Frills right and that matters because low right and that matters because low right and that matters because low visual complexity is what matters most visual complexity is what matters most visual complexity is what matters most in terms of functionality accessibility

in terms of functionality accessibility in terms of functionality accessibility and navigation for visitors to your site and navigation for visitors to your site and navigation for visitors to your site so yeah they're not the prettiest pages so yeah they're not the prettiest pages so yeah they're not the prettiest pages but like that's the point they get the but like that's the point they get the but like that's the point they get the job done they are functional if you're job done they are functional if you're job done they are functional if you're not using Planning Center sometimes what not using Planning Center sometimes what not using Planning Center sometimes what happens is you click sign up for VBS and happens is you click sign up for VBS and happens is you click sign up for VBS and then it says cool you just need to then it says cool you just need to then it says cool you just need to download this app I'm like well one if download this app I'm like well one if download this app I'm like well one if I'm on a phone I don't want to download I'm on a phone I don't want to download I'm on a phone I don't want to download downlo your app mhm two if I'm not on a downlo your app mhm two if I'm not on a downlo your app mhm two if I'm not on a phone yeah I don't have a way to phone yeah I don't have a way to phone yeah I don't have a way to download your app this is nonsense and download your app this is nonsense and download your app this is nonsense and yet these app yet these app yet these app companies convince churches like companies convince churches like companies convince churches like everything needs to happen in our app everything needs to happen in our app everything needs to happen in our app and you're like yes in a perfect world and you're like yes in a perfect world and you're like yes in a perfect world where the app is downloaded and where the app is downloaded and where the app is downloaded and notifications are turned on and desktops notifications are turned on and desktops notifications are turned on and desktops don't exist this works really well we don't exist this works really well we don't exist this works really well we had to kind of confront the same thing had to kind of confront the same thing had to kind of confront the same thing when we would say look all of your stuff when we would say look all of your stuff when we would say look all of your stuff should go through nucleus and people should go through nucleus and people should go through nucleus and people were like look there are some people in were like look there are some people in were like look there are some people in my um in my church that will not use a my um in my church that will not use a my um in my church that will not use a device and I was like okay so I need to device and I was like okay so I need to device and I was like okay so I need to consider hybrid Solutions where you push consider hybrid Solutions where you push consider hybrid Solutions where you push people to use these things but it if people to use these things but it if people to use these things but it if someone wants to fill out paper like someone wants to fill out paper like someone wants to fill out paper like they still can and like okay great like they still can and like okay great like they still can and like okay great like that's dealing with humans when your that's dealing with humans when your that's dealing with humans when your website's main call to action or any website's main call to action or any website's main call to action or any call to action links people to an app call to action links people to an app call to action links people to an app that needs to be downloaded you are that needs to be downloaded you are that needs to be downloaded you are needlessly introducing like seven needlessly introducing like seven needlessly introducing like seven hurdles to get through before someone hurdles to get through before someone hurdles to get through before someone can take the intended next that they can take the intended next that they can take the intended next that they have signal they want to take people are have signal they want to take people are have signal they want to take people are like take my money I'm wanting to do like take my money I'm wanting to do like take my money I'm wanting to do this thing take my behavior take my this thing take my behavior take my this thing take my behavior take my involvement take my registration and involvement take my registration and involvement take my registration and you're like listen if you want to

you're like listen if you want to you're like listen if you want to register for this if you want to give if register for this if you want to give if register for this if you want to give if you want you're going to have to do a you want you're going to have to do a you want you're going to have to do a couple things for us first it's like couple things for us first it's like couple things for us first it's like wait a minute that's completely wait a minute that's completely wait a minute that's completely backwards and yet these churches feel so backwards and yet these churches feel so backwards and yet these churches feel so convinced like we're spending all this convinced like we're spending all this convinced like we're spending all this money on this app it needs to be all money on this app it needs to be all money on this app it needs to be all going through here what are you doing going through here what are you doing going through here what are you doing you're removing people's agency guess you're removing people's agency guess you're removing people's agency guess what that means fewer next steps fewer what that means fewer next steps fewer what that means fewer next steps fewer involvement more frustration and then involvement more frustration and then involvement more frustration and then next time you promote something from next time you promote something from next time you promote something from stage people are going to remember that stage people are going to remember that stage people are going to remember that interaction and they're going to be less interaction and they're going to be less interaction and they're going to be less likely to follow through because they're likely to follow through because they're likely to follow through because they're like oh you know what I'm just going to like oh you know what I'm just going to like oh you know what I'm just going to talk to someone that wasn't working and talk to someone that wasn't working and talk to someone that wasn't working and now the whole thing's falling apart we now the whole thing's falling apart we now the whole thing's falling apart we were handling a a sermon clip the other were handling a a sermon clip the other were handling a a sermon clip the other day was a pastor and he was mid mid day was a pastor and he was mid mid day was a pastor and he was mid mid sermon mids sentence the guy almost sermon mids sentence the guy almost sermon mids sentence the guy almost interrupted himself he interrupted himself he interrupted himself he goes please download our app he was like goes please download our app he was like goes please download our app he was like he was exasperated man his Spirit was he was exasperated man his Spirit was he was exasperated man his Spirit was crushed he was pleading with the crushed he was pleading with the crushed he was pleading with the congregation he says please would you congregation he says please would you congregation he says please would you download our app because surely he's download our app because surely he's download our app because surely he's feeling he's feeling this which is he feeling he's feeling this which is he feeling he's feeling this which is he wants people to take next steps in his wants people to take next steps in his wants people to take next steps in his church which we all want folks that's church which we all want folks that's church which we all want folks that's what the the whole thing is about and what the the whole thing is about and what the the whole thing is about and when he's in the app he's like this when he's in the app he's like this when he's in the app he's like this works this app is kind of okay this app works this app is kind of okay this app works this app is kind of okay this app is doing it yes yeah but I don't know is doing it yes yeah but I don't know is doing it yes yeah but I don't know about you but like when I need to take a about you but like when I need to take a about you but like when I need to take a next step and it's not just at church next step and it's not just at church next step and it's not just at church when I need to take a next step on any when I need to take a next step on any when I need to take a next step on any like online portal that involves filling like online portal that involves filling like online portal that involves filling out like family information whether it's out like family information whether it's out like family information whether it's uh you know birth date or if it's a uh you know birth date or if it's a uh you know birth date or if it's a medical form a health card or whatever I medical form a health card or whatever I medical form a health card or whatever I will like it until I'm sitting in front will like it until I'm sitting in front will like it until I'm sitting in front of my computer to do it yes and so folks of my computer to do it yes and so folks of my computer to do it yes and so folks are I don't have data to back that up are I don't have data to back that up are I don't have data to back that up other than just knowing that like that's other than just knowing that like that's other than just knowing that like that's my experience and it sounds like you my experience and it sounds like you my experience and it sounds like you resonate with that but like that's a

resonate with that but like that's a resonate with that but like that's a pretty safe assumption that that folks pretty safe assumption that that folks pretty safe assumption that that folks are like waiting to register for VBS are like waiting to register for VBS are like waiting to register for VBS when they get home because they got four when they get home because they got four when they get home because they got four kids they need to sit down and type it kids they need to sit down and type it kids they need to sit down and type it out and this that and the other and if out and this that and the other and if out and this that and the other and if if you hit them with a download the app if you hit them with a download the app if you hit them with a download the app when they've waited to get to their when they've waited to get to their when they've waited to get to their computer to do the thing they might computer to do the thing they might computer to do the thing they might leave the church they might leave the leave the church they might leave the leave the church they might leave the church and the faith alog together let's church and the faith alog together let's church and the faith alog together let's use the restaurant analogy again when I use the restaurant analogy again when I use the restaurant analogy again when I go to book a Reser ation and it's like go to book a Reser ation and it's like go to book a Reser ation and it's like book online great when I go and it goes book online great when I go and it goes book online great when I go and it goes we actually only take reservations we actually only take reservations we actually only take reservations through this app it's called reserve through this app it's called reserve through this app it's called reserve your seat Slovenia it's like I don't your seat Slovenia it's like I don't your seat Slovenia it's like I don't have this app do the slovenians all have have this app do the slovenians all have have this app do the slovenians all have it they're like no even we don't have it they're like no even we don't have it they're like no even we don't have this man it's like okay like I got eight this man it's like okay like I got eight this man it's like okay like I got eight apps on my phone that are just for apps on my phone that are just for apps on my phone that are just for reservations we don't use Open Table we reservations we don't use Open Table we reservations we don't use Open Table we only use resi we don't use resi what only use resi we don't use resi what only use resi we don't use resi what does prar set use it's we only use we does prar set use it's we only use we does prar set use it's we only use we only use talk oh is it like t a l k no only use talk oh is it like t a l k no only use talk oh is it like t a l k no is it t o c k no is it t o c k no is it t o c k no how do you even spell this I can't even how do you even spell this I can't even how do you even spell this I can't even get it no it's nonsense it makes me mad get it no it's nonsense it makes me mad get it no it's nonsense it makes me mad yeah well let's talk about something yeah well let's talk about something yeah well let's talk about something that can't make you mad it's like pretty that can't make you mad it's like pretty that can't make you mad it's like pretty pedestrian stuff service times address pedestrian stuff service times address pedestrian stuff service times address and contact info maybe more necessary and contact info maybe more necessary and contact info maybe more necessary than anything aside from the area code than anything aside from the area code than anything aside from the area code in your domain name and every handle in your domain name and every handle in your domain name and every handle could be this is what people are looking could be this is what people are looking could be this is what people are looking for when they come to your church for when they come to your church for when they come to your church website the number of times you visit a website the number of times you visit a website the number of times you visit a site and you're like where is this site and you're like where is this site and you're like where is this information so here is the guaranteed information so here is the guaranteed information so here is the guaranteed way to not mess this up this information way to not mess this up this information way to not mess this up this information should be in the footer always if it's should be in the footer always if it's should be in the footer always if it's in the footer at the very least when in the footer at the very least when in the footer at the very least when someone is like where is this where is someone is like where is this where is someone is like where is this where is this where is this and they get to the this where is this and they get to the this where is this and they get to the bottom of the page they find it this is bottom of the page they find it this is bottom of the page they find it this is why I say the Social Links should always why I say the Social Links should always why I say the Social Links should always be there like I just scroll to the be there like I just scroll to the be there like I just scroll to the bottom of a Church's site I'm like I bottom of a Church's site I'm like I bottom of a Church's site I'm like I know their Instagram is going to be

know their Instagram is going to be know their Instagram is going to be linked there I did this today we're linked there I did this today we're linked there I did this today we're talking about lunch and there's a talking about lunch and there's a talking about lunch and there's a restaurant uh down the street called restaurant uh down the street called restaurant uh down the street called Grist and you brought it up I think and Grist and you brought it up I think and Grist and you brought it up I think and we were talking about how there are we were talking about how there are we were talking about how there are restaurants around here that are restaurants around here that are restaurants around here that are notoriously closed on Wednesdays which notoriously closed on Wednesdays which notoriously closed on Wednesdays which is the day we do our team lunch and you is the day we do our team lunch and you is the day we do our team lunch and you know why we don't like Grist because know why we don't like Grist because know why we don't like Grist because they don't take reservations and I have they don't take reservations and I have they don't take reservations and I have no agency that's right no agency but we no agency that's right no agency but we no agency that's right no agency but we were talking about Gris and someone was were talking about Gris and someone was were talking about Gris and someone was like are they are they the ones that are like are they are they the ones that are like are they are they the ones that are closed on Wednesday so I went to their closed on Wednesday so I went to their closed on Wednesday so I went to their website it okay listen to how this this website it okay listen to how this this website it okay listen to how this this happened this morning it was not above happened this morning it was not above happened this morning it was not above the fold so in the hero section their the fold so in the hero section their the fold so in the hero section their hours were not there so what did I do I hours were not there so what did I do I hours were not there so what did I do I swiped my magic mouse super as quick as swiped my magic mouse super as quick as swiped my magic mouse super as quick as I could got to the footer nothing the I could got to the footer nothing the I could got to the footer nothing the next thing the next thing that came out next thing the next thing that came out next thing the next thing that came out of my mouth was why does imagine having of my mouth was why does imagine having of my mouth was why does imagine having a website this bad that's what I said a website this bad that's what I said a website this bad that's what I said out loud I scrolled back to the top I'm out loud I scrolled back to the top I'm out loud I scrolled back to the top I'm looking at the nav items it says like looking at the nav items it says like looking at the nav items it says like home menu about us and contact so now home menu about us and contact so now home menu about us and contact so now I'm just rolling the dice and I'm like I'm just rolling the dice and I'm like I'm just rolling the dice and I'm like if it's somewhere it's going to be in if it's somewhere it's going to be in if it's somewhere it's going to be in contact and if I click there and it's contact and if I click there and it's contact and if I click there and it's not there and I have to go back to not there and I have to go back to not there and I have to go back to Google to look at the my business to see Google to look at the my business to see Google to look at the my business to see if they're open or closed I clicked on if they're open or closed I clicked on if they're open or closed I clicked on contact it was there contact it doesn't contact it was there contact it doesn't contact it was there contact it doesn't make any sense for it to be there I want make any sense for it to be there I want make any sense for it to be there I want to see what your hours are so put it in to see what your hours are so put it in to see what your hours are so put it in the footer and make your footer big and the footer and make your footer big and the footer and make your footer big and available on every page of your Church's available on every page of your Church's available on every page of your Church's website so your service times your website so your service times your website so your service times your contact information and your address the contact information and your address the contact information and your address the things that folks are looking for when things that folks are looking for when things that folks are looking for when they're trying to figure out how do I they're trying to figure out how do I they're trying to figure out how do I how do I come how do I give you money how do I come how do I give you money how do I come how do I give you money how do I come to your church it's that how do I come to your church it's that how do I come to your church it's that information is available on every page information is available on every page information is available on every page of your Church's website when we do of your Church's website when we do of your Church's website when we do makeovers for churches we put all this makeovers for churches we put all this makeovers for churches we put all this information in every footer and the information in every footer and the information in every footer and the reason is is that the only place we put reason is is that the only place we put reason is is that the only place we put it no we put it in a bunch of other it no we put it in a bunch of other it no we put it in a bunch of other spots especially on the homepage but we

spots especially on the homepage but we spots especially on the homepage but we put it in the footer so that when we put it in the footer so that when we put it in the footer so that when we hand over a makeover site to a church hand over a makeover site to a church hand over a makeover site to a church and we say hey here's your uh uh like and we say hey here's your uh uh like and we say hey here's your uh uh like watch a live class go join a live class watch a live class go join a live class watch a live class go join a live class with Alex book a demo call like if you with Alex book a demo call like if you with Alex book a demo call like if you need to learn how to manage to set need to learn how to manage to set need to learn how to manage to set yourself great but the point of a yourself great but the point of a yourself great but the point of a makeover is to do all the heavy lifting makeover is to do all the heavy lifting makeover is to do all the heavy lifting for you but the nucleus website builder for you but the nucleus website builder for you but the nucleus website builder is made for church staff and volunteers is made for church staff and volunteers is made for church staff and volunteers so now you have the power to add new so now you have the power to add new so now you have the power to add new pages and make adjustments to pages and pages and make adjustments to pages and pages and make adjustments to pages and as soon as I know that they're going to as soon as I know that they're going to as soon as I know that they're going to take over they're going to change take over they're going to change take over they're going to change something for not the better right so if something for not the better right so if something for not the better right so if I put all the information in the footer I put all the information in the footer I put all the information in the footer they're way less likely to make changes they're way less likely to make changes they're way less likely to make changes to the footer than they oh this hero to the footer than they oh this hero to the footer than they oh this hero section oh plan a visit and when you section oh plan a visit and when you section oh plan a visit and when you click that button it immediately goes to click that button it immediately goes to click that button it immediately goes to our hours and service times no no no our hours and service times no no no our hours and service times no no no download app and I'm like no but hey download app and I'm like no but hey download app and I'm like no but hey that's that's your choice if I hide it that's that's your choice if I hide it that's that's your choice if I hide it in the footer it's probably going to be in the footer it's probably going to be in the footer it's probably going to be imagine putting the hours in contact us imagine putting the hours in contact us imagine putting the hours in contact us what's funny is I would have clicked on what's funny is I would have clicked on what's funny is I would have clicked on contact first as well because the rules contact first as well because the rules contact first as well because the rules of the internet just suggest that it's of the internet just suggest that it's of the internet just suggest that it's more likely to be there but it would more likely to be there but it would more likely to be there but it would make more sense in about us here's what make more sense in about us here's what make more sense in about us here's what you need to know about us we open on you need to know about us we open on you need to know about us we open on Wednesday yes they were open today but Wednesday yes they were open today but Wednesday yes they were open today but we didn't go they don't take we didn't go they don't take we didn't go they don't take reservations no agency no reservations no agency no reservations no agency no agency okay what about oh we've talked agency okay what about oh we've talked agency okay what about oh we've talked about the beliefs page already we about the beliefs page already we about the beliefs page already we mentioned how many more are there mentioned how many more are there mentioned how many more are there there's a couple more just a couple we there's a couple more just a couple we there's a couple more just a couple we mentioned the beliefs page it's one of mentioned the beliefs page it's one of mentioned the beliefs page it's one of the most trafficed pages on uh any the most trafficed pages on uh any the most trafficed pages on uh any Church website what about a staff page Church website what about a staff page Church website what about a staff page yeah we know this from analytics as well yeah we know this from analytics as well yeah we know this from analytics as well very very traffic and you know what if very very traffic and you know what if very very traffic and you know what if you think about the behavior we talked you think about the behavior we talked you think about the behavior we talked about why people visit the beliefs page about why people visit the beliefs page about why people visit the beliefs page it's the same motivator that's bringing

it's the same motivator that's bringing it's the same motivator that's bringing people to the staff page because they people to the staff page because they people to the staff page because they want to know okay this is what you want to know okay this is what you want to know okay this is what you believe but like that's just words on a believe but like that's just words on a believe but like that's just words on a page who are the people yeah who are the page who are the people yeah who are the page who are the people yeah who are the actual people that I'm going to be you actual people that I'm going to be you actual people that I'm going to be you know looking up to as the leadership of know looking up to as the leadership of know looking up to as the leadership of this church this church this church and so I always suggest a couple of and so I always suggest a couple of and so I always suggest a couple of things like great photos here are really things like great photos here are really things like great photos here are really a must um unfortunately often staff a must um unfortunately often staff a must um unfortunately often staff photos are some of the worst and people photos are some of the worst and people photos are some of the worst and people look like not their best but a smiling look like not their best but a smiling look like not their best but a smiling photo is so inviting it's so greeting photo is so inviting it's so greeting photo is so inviting it's so greeting it's the same reason but people greet at it's the same reason but people greet at it's the same reason but people greet at the door and you want like the bubbly the door and you want like the bubbly the door and you want like the bubbly personalities to be greeting at the door personalities to be greeting at the door personalities to be greeting at the door because that is a first impression because that is a first impression because that is a first impression waiting to happen and the same is true waiting to happen and the same is true waiting to happen and the same is true for the staff page um you know what I for the staff page um you know what I for the staff page um you know what I want I want an experience I had recently want I want an experience I had recently want I want an experience I had recently at a spa okay I went to the abst page at a spa okay I went to the abst page at a spa okay I went to the abst page cuz I was like who's going to be doing cuz I was like who's going to be doing cuz I was like who's going to be doing my my my nails because my nail tech was away okay nails because my nail tech was away okay nails because my nail tech was away okay and I was like who is it and I saw the and I was like who is it and I saw the and I was like who is it and I saw the photo I was like now that is an inviting photo I was like now that is an inviting photo I was like now that is an inviting photo okay and I saw them in person I photo okay and I saw them in person I photo okay and I saw them in person I was like you do not look like your photo was like you do not look like your photo was like you do not look like your photo online wow that's a much better online wow that's a much better online wow that's a much better experience than seeing someone that does experience than seeing someone that does experience than seeing someone that does not look very good online because like not look very good online because like not look very good online because like this was bad lighting and they look a this was bad lighting and they look a this was bad lighting and they look a little bit scary M if you disagree you little bit scary M if you disagree you little bit scary M if you disagree you disagree at the very least I like to disagree at the very least I like to disagree at the very least I like to include something playful um on the include something playful um on the include something playful um on the Staff Pages so like oh Pastor Jim he Staff Pages so like oh Pastor Jim he Staff Pages so like oh Pastor Jim he loves fishing in 5Ks it's like oh okay loves fishing in 5Ks it's like oh okay loves fishing in 5Ks it's like oh okay it's a little bit of personality and it's a little bit of personality and it's a little bit of personality and then about us like oh Pastor Jim studied then about us like oh Pastor Jim studied then about us like oh Pastor Jim studied at this you know he got his degree from at this you know he got his degree from at this you know he got his degree from here he's been in Ministry for this long here he's been in Ministry for this long here he's been in Ministry for this long he's married to you know Stacy they got

he's married to you know Stacy they got he's married to you know Stacy they got three kids oh he loves the Celtics okay three kids oh he loves the Celtics okay three kids oh he loves the Celtics okay great I'm not going to this church great I'm not going to this church great I'm not going to this church then but that information it's people then but that information it's people then but that information it's people want to see that oh you know if someone want to see that oh you know if someone want to see that oh you know if someone cares about like women in Ministry they cares about like women in Ministry they cares about like women in Ministry they want to see like do you have women on want to see like do you have women on want to see like do you have women on staff like that's important to me and so staff like that's important to me and so staff like that's important to me and so putting that stuff up there it's like if putting that stuff up there it's like if putting that stuff up there it's like if you're Church like we do not ordain you're Church like we do not ordain you're Church like we do not ordain women we do not believe you are a real women we do not believe you are a real women we do not believe you are a real church if women are not in Ministry church if women are not in Ministry church if women are not in Ministry great if a woman is evaluating your great if a woman is evaluating your great if a woman is evaluating your church and they care about that they church and they care about that they church and they care about that they should be able to clearly see it and should be able to clearly see it and should be able to clearly see it and that's better than them going and not that's better than them going and not that's better than them going and not being a good fit for your church right being a good fit for your church right being a good fit for your church right totally um one of the best versions of totally um one of the best versions of totally um one of the best versions of this I've ever seen was feels like a this I've ever seen was feels like a this I've ever seen was feels like a million years ago so I have no chance of million years ago so I have no chance of million years ago so I have no chance of recalling what the Church website was it recalling what the Church website was it recalling what the Church website was it was clearly uh like a custom website was clearly uh like a custom website was clearly uh like a custom website like either it was WordPress or like like either it was WordPress or like like either it was WordPress or like Squarespace but the developer side like Squarespace but the developer side like Squarespace but the developer side like something it was a it was an impressive something it was a it was an impressive something it was a it was an impressive website and on the church staff photos website and on the church staff photos website and on the church staff photos they had a hover state so the staff they had a hover state so the staff they had a hover state so the staff photo was like it was like a nice pretty photo was like it was like a nice pretty photo was like it was like a nice pretty head shot but then when you hovered over head shot but then when you hovered over head shot but then when you hovered over it it would change to like a goofy head it it would change to like a goofy head it it would change to like a goofy head shot so you could tell that the staff shot so you could tell that the staff shot so you could tell that the staff was like instructed to bring in props or was like instructed to bring in props or was like instructed to bring in props or like something that was um something like something that was um something like something that was um something that was meaningful to them and so when that was meaningful to them and so when that was meaningful to them and so when you hovered over their nice staff photo you hovered over their nice staff photo you hovered over their nice staff photo this goofy staff would come up the one this goofy staff would come up the one this goofy staff would come up the one that I remember was like the guy was that I remember was like the guy was that I remember was like the guy was decked out all in like Star Wars gear decked out all in like Star Wars gear decked out all in like Star Wars gear and that was just like that was you and that was just like that was you and that was just like that was you mentioned adding something fun like mentioned adding something fun like mentioned adding something fun like whether it's a um a quirky bit to the whether it's a um a quirky bit to the whether it's a um a quirky bit to the the bio or an example like this like a the bio or an example like this like a the bio or an example like this like a fun staff photo adding some personality fun staff photo adding some personality fun staff photo adding some personality some life into those those photos that

some life into those those photos that some life into those those photos that area that staff area of your Church area that staff area of your Church area that staff area of your Church website is is a really nice touch for website is is a really nice touch for website is is a really nice touch for our part again putting our like money our part again putting our like money our part again putting our like money where our mouth is in the nucleus where our mouth is in the nucleus where our mouth is in the nucleus website builder in your church settings website builder in your church settings website builder in your church settings there's an entire module dedicated to there's an entire module dedicated to there's an entire module dedicated to staff and leaders and there you can put staff and leaders and there you can put staff and leaders and there you can put in names you can put in photos we have in names you can put in photos we have in names you can put in photos we have these big um these big expansive overlay these big um these big expansive overlay these big um these big expansive overlay sections when you click on a staff sections when you click on a staff sections when you click on a staff person and you can get like all this person and you can get like all this person and you can get like all this information about them like we built it information about them like we built it information about them like we built it into the site because we know how into the site because we know how into the site because we know how important this part of a Church's important this part of a Church's important this part of a Church's website is and so we don't want you to website is and so we don't want you to website is and so we don't want you to be like how am I going to put this on a be like how am I going to put this on a be like how am I going to put this on a page like no no the feature is built page like no no the feature is built page like no no the feature is built right into the website builder fill it right into the website builder fill it right into the website builder fill it in and now it's operating the way it's in and now it's operating the way it's in and now it's operating the way it's meant to all you need to do is type in meant to all you need to do is type in meant to all you need to do is type in some text and upload a photo that's some text and upload a photo that's some text and upload a photo that's right we got three more more the first right we got three more more the first right we got three more more the first one is scroll animation you're going to one is scroll animation you're going to one is scroll animation you're going to love the last two okay so scroll love the last two okay so scroll love the last two okay so scroll animation yeah so this is really popular animation yeah so this is really popular animation yeah so this is really popular do you remember um Parallax do you remember um Parallax do you remember um Parallax unfortunately I did so Parallax unfortunately I did so Parallax unfortunately I did so Parallax scrolling like 5 years ago was scrolling like 5 years ago was scrolling like 5 years ago was everything it was like it's like a everything it was like it's like a everything it was like it's like a scroll but it's not yeah I remember Wix scroll but it's not yeah I remember Wix scroll but it's not yeah I remember Wix was the first website builder that I was the first website builder that I was the first website builder that I used that like enabled me to do it and used that like enabled me to do it and used that like enabled me to do it and when I got my hands on that feature I when I got my hands on that feature I when I got my hands on that feature I thought I've got the power now the hot thought I've got the power now the hot thought I've got the power now the hot new thing is scroll animation so if you new thing is scroll animation so if you new thing is scroll animation so if you think about a homepage let's say it's think about a homepage let's say it's think about a homepage let's say it's broken up into five sections okay one on broken up into five sections okay one on broken up into five sections okay one on top of another so you land on the page top of another so you land on the page top of another so you land on the page hero section okay great and you scroll hero section okay great and you scroll hero section okay great and you scroll and as you scroll it's like the text and as you scroll it's like the text and as you scroll it's like the text flies in and the photo does a flies in and the photo does a flies in and the photo does a 360 and some of these admittedly look 360 and some of these admittedly look 360 and some of these admittedly look very cool yeah like very cool yeah like very cool yeah like apple.com but anything else this is

apple.com but anything else this is apple.com but anything else this is nonsense yeah by the way if we didn't nonsense yeah by the way if we didn't nonsense yeah by the way if we didn't say it staff necessary necessary um say it staff necessary necessary um say it staff necessary necessary um scroll animation is nonsense nine times scroll animation is nonsense nine times scroll animation is nonsense nine times out of 10 when it's done it's done out of 10 when it's done it's done out of 10 when it's done it's done poorly so you you won't find really any poorly so you you won't find really any poorly so you you won't find really any of it on any of our sites Pro church of it on any of our sites Pro church of it on any of our sites Pro church tools.com nucleus. church social tools.com nucleus. church social tools.com nucleus. church social sermons.com like we have the ability to sermons.com like we have the ability to sermons.com like we have the ability to do these things and web flow um is they do these things and web flow um is they do these things and web flow um is they do it better than really any other do it better than really any other do it better than really any other website builder in my opinion and I website builder in my opinion and I website builder in my opinion and I still don't include them because it still don't include them because it still don't include them because it takes away agency it's like we're going takes away agency it's like we're going takes away agency it's like we're going to put a show on for you but that to put a show on for you but that to put a show on for you but that doesn't align with low visual complexity doesn't align with low visual complexity doesn't align with low visual complexity if you are a website agency and you're if you are a website agency and you're if you are a website agency and you're kind of trying to show how great you are kind of trying to show how great you are kind of trying to show how great you are like I understand why you would include like I understand why you would include like I understand why you would include it but for a church it really just it but for a church it really just it but for a church it really just almost always creates more problems than almost always creates more problems than almost always creates more problems than it solves and so I'm like yeah if you it solves and so I'm like yeah if you it solves and so I'm like yeah if you want to try to thread that needle like want to try to thread that needle like want to try to thread that needle like go for it but most churches are going to go for it but most churches are going to go for it but most churches are going to stab themselves with that needle yeah stab themselves with that needle yeah stab themselves with that needle yeah truthfully apple.com is the only website truthfully apple.com is the only website truthfully apple.com is the only website where I've actually been impressed by where I've actually been impressed by where I've actually been impressed by like these scrolling animations and like these scrolling animations and like these scrolling animations and that's congruent with the story they're that's congruent with the story they're that's congruent with the story they're trying to tell me which is our products trying to tell me which is our products trying to tell me which is our products are amazing and can enable you to do are amazing and can enable you to do are amazing and can enable you to do things you've never done before and so things you've never done before and so things you've never done before and so the scroll animation is congruent with the scroll animation is congruent with the scroll animation is congruent with that there it's it's just phenomenal that there it's it's just phenomenal that there it's it's just phenomenal it's like a wow factor but right now it's like a wow factor but right now it's like a wow factor but right now guess what I don't like it there either guess what I don't like it there either guess what I don't like it there either because sometimes I'm trying to scroll because sometimes I'm trying to scroll because sometimes I'm trying to scroll to a certain part of the page and it's to a certain part of the page and it's to a certain part of the page and it's like wait wait hey wait we're going to like wait wait hey wait we're going to like wait wait hey wait we're going to do our entire presentation for you do our entire presentation for you do our entire presentation for you before you can scroll like can I just I before you can scroll like can I just I before you can scroll like can I just I just want to sit down at my table no no just want to sit down at my table no no just want to sit down at my table no no no no we're going to give you a whole no no we're going to give you a whole no no we're going to give you a whole tour first it's like I don't want the tour first it's like I don't want the tour first it's like I don't want the tour it's true and they're like you tour it's true and they're like you tour it's true and they're like you don't get to make the decisions and I'm don't get to make the decisions and I'm don't get to make the decisions and I'm like and that's the problem yeah that's

like and that's the problem yeah that's like and that's the problem yeah that's fair um I noticed Squarespace is going fair um I noticed Squarespace is going fair um I noticed Squarespace is going like really heavy with the scroll like really heavy with the scroll like really heavy with the scroll animations right now they've like in animations right now they've like in animations right now they've like in Squarespace 7.1 they've they have all of Squarespace 7.1 they've they have all of Squarespace 7.1 they've they have all of these features baked in no cuz it's huge these features baked in no cuz it's huge these features baked in no cuz it's huge with web flow and they need to be and so with web flow and they need to be and so with web flow and they need to be and so on my website host on Squarespace the on my website host on Squarespace the on my website host on Squarespace the only time I have it enabled is um they only time I have it enabled is um they only time I have it enabled is um they have like a circle animation to have like a circle animation to have like a circle animation to highlight a word and I think that's highlight a word and I think that's highlight a word and I think that's pretty cool in my context that's the pretty cool in my context that's the pretty cool in my context that's the only um scroll animation I have enabled only um scroll animation I have enabled only um scroll animation I have enabled on my circle animation so you're SC on my circle animation so you're SC on my circle animation so you're SC you're scrolling down you're reading a you're scrolling down you're reading a you're scrolling down you're reading a paragraph and a word instead of gets paragraph and a word instead of gets paragraph and a word instead of gets underlined it gets circled like a like a underlined it gets circled like a like a underlined it gets circled like a like a pencil I don't call that a scroll pencil I don't call that a scroll pencil I don't call that a scroll animation to me that's an emphasis animation to me that's an emphasis animation to me that's an emphasis element I like emphasis elements scroll element I like emphasis elements scroll element I like emphasis elements scroll animations to me are like the the entire animations to me are like the the entire animations to me are like the the entire section right it's like section right it's like section right it's like geomet we put this brick here it's like geomet we put this brick here it's like geomet we put this brick here it's like okay like this is like World building an okay like this is like World building an okay like this is like World building an Inception like Leonardo's like we're Inception like Leonardo's like we're Inception like Leonardo's like we're going to put this here and put this here going to put this here and put this here going to put this here and put this here like if you Circle a word it's like look like if you Circle a word it's like look like if you Circle a word it's like look at this word like to me that's helping at this word like to me that's helping at this word like to me that's helping me uh draw my attention where it needs me uh draw my attention where it needs me uh draw my attention where it needs to go and I'm not captive it's like it's to go and I'm not captive it's like it's to go and I'm not captive it's like it's not like I can't read any other words not like I can't read any other words not like I can't read any other words like we're going to show you this photo like we're going to show you this photo like we're going to show you this photo and then we're going to show you one and then we're going to show you one and then we're going to show you one Arrow to one part of this it's like no Arrow to one part of this it's like no Arrow to one part of this it's like no no I'll figure it out on my own nonsense no I'll figure it out on my own nonsense no I'll figure it out on my own nonsense nonsense what about this one photography nonsense what about this one photography nonsense what about this one photography ooh photograph okay so you know what ooh photograph okay so you know what ooh photograph okay so you know what instead of making my case here I just instead of making my case here I just instead of making my case here I just wanted to share data so here we go when wanted to share data so here we go when wanted to share data so here we go when a visitor lands on your Church's website a visitor lands on your Church's website a visitor lands on your Church's website it only has they only have you only have it only has they only have you only have it only has they only have you only have it's only 0.05 seconds before a first it's only 0.05 seconds before a first it's only 0.05 seconds before a first impression is formed in their mind that impression is formed in their mind that impression is formed in their mind that comes from the Journal of behavior and comes from the Journal of behavior and comes from the Journal of behavior and information information information technology researchers from the

technology researchers from the technology researchers from the University of Bradford found that University of Bradford found that University of Bradford found that initial trust was boosted on websites initial trust was boosted on websites initial trust was boosted on websites that have photos of human faces meaning that have photos of human faces meaning that have photos of human faces meaning people come to your site and by default people come to your site and by default people come to your site and by default are a little bit skeptical are a little bit skeptical are a little bit skeptical and they probably are because trusted and they probably are because trusted and they probably are because trusted institions right now is at like a 50e institions right now is at like a 50e institions right now is at like a 50e low lower than it's ever been in mine or low lower than it's ever been in mine or low lower than it's ever been in mine or Alex's lifetime churches are included in Alex's lifetime churches are included in Alex's lifetime churches are included in institutions just putting smiling photos institutions just putting smiling photos institutions just putting smiling photos of people means that you are going to of people means that you are going to of people means that you are going to boost trust immediately so you're boost trust immediately so you're boost trust immediately so you're already working to undo some of their already working to undo some of their already working to undo some of their skepticism from the jump University skepticism from the jump University skepticism from the jump University College London found the same thing College London found the same thing College London found the same thing adding happy photos of people to adding happy photos of people to adding happy photos of people to websites with low trust increased websites with low trust increased websites with low trust increased perceived trustworthiness so even if perceived trustworthiness so even if perceived trustworthiness so even if you're starting from like on the back you're starting from like on the back you're starting from like on the back foot you can undo that Canadian foot you can undo that Canadian foot you can undo that Canadian researchers found that websites with researchers found that websites with researchers found that websites with photos of human faces were more photos of human faces were more photos of human faces were more positively received by users than positively received by users than positively received by users than websites with photos lacking human faces websites with photos lacking human faces websites with photos lacking human faces or websites lacking photos of humans or websites lacking photos of humans or websites lacking photos of humans whatsoever so it's not just photos it's whatsoever so it's not just photos it's whatsoever so it's not just photos it's not just photos of humans it's photos of not just photos of humans it's photos of not just photos of humans it's photos of smiling humans that is what is doing the smiling humans that is what is doing the smiling humans that is what is doing the trick and guess what that aligns with trick and guess what that aligns with trick and guess what that aligns with church because the church is the people church because the church is the people church because the church is the people and the intangible element the non- and the intangible element the non- and the intangible element the non- commodity thing that the church has to commodity thing that the church has to commodity thing that the church has to give the world right now that it is give the world right now that it is give the world right now that it is desperately lacking and searching for is desperately lacking and searching for is desperately lacking and searching for is Community hope purpose a feeling of Community hope purpose a feeling of Community hope purpose a feeling of being part of something greater than being part of something greater than being part of something greater than yourself you're not just looking out for yourself you're not just looking out for yourself you're not just looking out for me that's what the church Community is me that's what the church Community is me that's what the church Community is at its best and so that is the perfect at its best and so that is the perfect at its best and so that is the perfect representation of the church in website representation of the church in website representation of the church in website form big photo containers smiling people form big photo containers smiling people form big photo containers smiling people in the lobby in Worship in small groups in the lobby in Worship in small groups in the lobby in Worship in small groups in kids ministry in volunteering that's

in kids ministry in volunteering that's in kids ministry in volunteering that's the perfect representation of church it the perfect representation of church it the perfect representation of church it aligns theologically and it is the most aligns theologically and it is the most aligns theologically and it is the most effective thing that you can do it is effective thing that you can do it is effective thing that you can do it is necessary with one caveat you cannot necessary with one caveat you cannot necessary with one caveat you cannot cheat this you cannot hear this data and cheat this you cannot hear this data and cheat this you cannot hear this data and be like oh we don't have photos of be like oh we don't have photos of be like oh we don't have photos of smiling people from our church but I do smiling people from our church but I do smiling people from our church but I do have the internet so I can go to have the internet so I can go to have the internet so I can go to unsplash and search people worshipping unsplash and search people worshipping unsplash and search people worshipping or I can go to Mid journey and say or I can go to Mid journey and say or I can go to Mid journey and say diverse group of people worshiping diverse group of people worshiping diverse group of people worshiping because we all have a BS meter online because we all have a BS meter online because we all have a BS meter online and especially with the rise of AI and and especially with the rise of AI and and especially with the rise of AI and um generative content our BS meter is um generative content our BS meter is um generative content our BS meter is getting tuned to perceive what is real getting tuned to perceive what is real getting tuned to perceive what is real and what is not and it's very it's and what is not and it's very it's and what is not and it's very it's becoming easier to spot stock imagery becoming easier to spot stock imagery becoming easier to spot stock imagery and so don't you dare anyone listening and so don't you dare anyone listening and so don't you dare anyone listening to the show don't you dare try and cheat to the show don't you dare try and cheat to the show don't you dare try and cheat these studies and try to build trust these studies and try to build trust these studies and try to build trust with your site Visitors by uploading with your site Visitors by uploading with your site Visitors by uploading photos of smiling people who do not photos of smiling people who do not photos of smiling people who do not belong to your church it will not work belong to your church it will not work belong to your church it will not work we went to a new place for lunch today we went to a new place for lunch today we went to a new place for lunch today we got some tacos I saw the pictures of we got some tacos I saw the pictures of we got some tacos I saw the pictures of the tacos online before I went if I went the tacos online before I went if I went the tacos online before I went if I went and they served me tacos and they're and they served me tacos and they're and they served me tacos and they're like here are your tacos and I said like here are your tacos and I said like here are your tacos and I said these don't look like your tacos online these don't look like your tacos online these don't look like your tacos online those weren't our tacos that was AI those weren't our tacos that was AI those weren't our tacos that was AI generat yeah that was a taco I like generat yeah that was a taco I like generat yeah that was a taco I like great you're getting a onear review yeah great you're getting a onear review yeah great you're getting a onear review yeah now to be clear I would never leave a now to be clear I would never leave a now to be clear I would never leave a onear review it's not my type I don't onear review it's not my type I don't onear review it's not my type I don't leave reviews you just wouldn't go back leave reviews you just wouldn't go back leave reviews you just wouldn't go back no never go back and I guarantee you I no never go back and I guarantee you I no never go back and I guarantee you I would badmouth that place to someone would badmouth that place to someone would badmouth that place to someone that asked me about it because it that that asked me about it because it that that asked me about it because it that would have been the ultimate betrayal of would have been the ultimate betrayal of would have been the ultimate betrayal of trust yeah okay last one photos trust yeah okay last one photos trust yeah okay last one photos necessary last one SEO search engine necessary last one SEO search engine necessary last one SEO search engine optimization so we saved like two of the

optimization so we saved like two of the optimization so we saved like two of the biggest ones for last it's okay Reverend biggest ones for last it's okay Reverend biggest ones for last it's okay Reverend randomizer Rand finally randomizing okay randomizer Rand finally randomizing okay randomizer Rand finally randomizing okay so there's multiple there are different so there's multiple there are different so there's multiple there are different types of SEO three easy ones that you types of SEO three easy ones that you types of SEO three easy ones that you can think of there is uh a local SEO can think of there is uh a local SEO can think of there is uh a local SEO there's onpage SEO and there's technical there's onpage SEO and there's technical there's onpage SEO and there's technical SEO let's go in SEO let's go in SEO let's go in inverted order okay for importance so inverted order okay for importance so inverted order okay for importance so technical SEO is what we talked about technical SEO is what we talked about technical SEO is what we talked about earlier with like page speed like are earlier with like page speed like are earlier with like page speed like are the images compressed so that they can the images compressed so that they can the images compressed so that they can load well so that's a part technical SEO load well so that's a part technical SEO load well so that's a part technical SEO that's mostly taken care of by your that's mostly taken care of by your that's mostly taken care of by your website builder so you don't need to website builder so you don't need to website builder so you don't need to fuss too much over that if you want to fuss too much over that if you want to fuss too much over that if you want to run the speed test like we mentioned run the speed test like we mentioned run the speed test like we mentioned earlier if you can identify any huge earlier if you can identify any huge earlier if you can identify any huge claring issues sure next is on page SEO claring issues sure next is on page SEO claring issues sure next is on page SEO so this is going to be like in the so this is going to be like in the so this is going to be like in the headline of a page in its meta headline of a page in its meta headline of a page in its meta description and then in the actual text description and then in the actual text description and then in the actual text that's on the page using the words that's on the page using the words that's on the page using the words Church using your city Andor your region Church using your city Andor your region Church using your city Andor your region uh so that when people are looking for uh so that when people are looking for uh so that when people are looking for Church in Louisville right that was put Church in Louisville right that was put Church in Louisville right that was put in the headline of your site when we're in the headline of your site when we're in the headline of your site when we're doing makeovers for churches we are doing makeovers for churches we are doing makeovers for churches we are conscious of this and we put that into conscious of this and we put that into conscious of this and we put that into the copy into the headlines of the pages the copy into the headlines of the pages the copy into the headlines of the pages page titles and and Mana description so page titles and and Mana description so page titles and and Mana description so that when people are searching the that that when people are searching the that that when people are searching the that page can be properly indexed and then page can be properly indexed and then page can be properly indexed and then there's the final and it's amazing that there's the final and it's amazing that there's the final and it's amazing that this has not been mentioned this this has not been mentioned this this has not been mentioned this entire episode because it might be the entire episode because it might be the entire episode because it might be the most important thing that your church most important thing that your church most important thing that your church can do for its online presence for its can do for its online presence for its can do for its online presence for its website and it's not even technically website and it's not even technically website and it's not even technically your website and that is your Google my your website and that is your Google my your website and that is your Google my business listing that's right I did not business listing that's right I did not business listing that's right I did not go to the Taco website for the place

go to the Taco website for the place go to the Taco website for the place that we went to at lunch today they that we went to at lunch today they that we went to at lunch today they don't have one because have a Google my don't have one because have a Google my don't have one because have a Google my business listingly and it has a ton of business listingly and it has a ton of business listingly and it has a ton of festar reviews and that gave me instant festar reviews and that gave me instant festar reviews and that gave me instant trust that it was a good choice to take trust that it was a good choice to take trust that it was a good choice to take our entire team and spend you know $300 our entire team and spend you know $300 our entire team and spend you know $300 at lunch I saw pictures of their photos at lunch I saw pictures of their photos at lunch I saw pictures of their photos spoiler alert it was their real tacos spoiler alert it was their real tacos spoiler alert it was their real tacos and it wasn't AI generated or stock it and it wasn't AI generated or stock it and it wasn't AI generated or stock it had their hours it had their address it had their hours it had their address it had their hours it had their address it had their contact info and it was all had their contact info and it was all had their contact info and it was all right there what else do you need your right there what else do you need your right there what else do you need your church needs to claim it's Google my church needs to claim it's Google my church needs to claim it's Google my business listing it needs to be accurate business listing it needs to be accurate business listing it needs to be accurate and every single grade photo that we and every single grade photo that we and every single grade photo that we just discussed it needs to be in your just discussed it needs to be in your just discussed it needs to be in your Google my business list listening I need Google my business list listening I need Google my business list listening I need to see the outside of your church I need to see the outside of your church I need to see the outside of your church I need to see the inside of your church I need to see the inside of your church I need to see the inside of your church I need to see your Church's Vibrant Community I to see your Church's Vibrant Community I to see your Church's Vibrant Community I need to see your service programming it need to see your service programming it need to see your service programming it all needs to be there because people are all needs to be there because people are all needs to be there because people are seeing that now just as much as they're seeing that now just as much as they're seeing that now just as much as they're seeing your website they're seeing your seeing your website they're seeing your seeing your website they're seeing your Instagram just as much as they're seeing Instagram just as much as they're seeing Instagram just as much as they're seeing your website so we do a makeover for a your website so we do a makeover for a your website so we do a makeover for a church great but then we also need them church great but then we also need them church great but then we also need them to complete their Google my business to complete their Google my business to complete their Google my business listing we also need them to have an listing we also need them to have an listing we also need them to have an active Instagram presence because these active Instagram presence because these active Instagram presence because these things are all playing together SEO is things are all playing together SEO is things are all playing together SEO is necessary but it's a broad term so I necessary but it's a broad term so I necessary but it's a broad term so I don't want you to think of just like oh don't want you to think of just like oh don't want you to think of just like oh my C needs to be clean it's like yeah my C needs to be clean it's like yeah my C needs to be clean it's like yeah yeah but like in 2024 that local SEO yeah but like in 2024 that local SEO yeah but like in 2024 that local SEO which is 95% your Google my business which is 95% your Google my business which is 95% your Google my business listing that's so important there you go listing that's so important there you go listing that's so important there you go all right nonsense nice to have all right nonsense nice to have all right nonsense nice to have necessary and I don't even think we had necessary and I don't even think we had necessary and I don't even think we had to use the we didn't even hit the Nuance to use the we didn't even hit the Nuance to use the we didn't even hit the Nuance asterisk Nuance it depends uh once so asterisk Nuance it depends uh once so asterisk Nuance it depends uh once so praise God for that and thank you so praise God for that and thank you so praise God for that and thank you so much for your time attention and trust much for your time attention and trust much for your time attention and trust and we will talk to you next week do not

and we will talk to you next week do not and we will talk to you next week do not disturb me if you even think of it disturb me if you even think of it disturb me if you even think of it disturbing me all right all right pod disturbing me all right all right pod disturbing me all right all right pod we're rolling all the way around lights we're rolling all the way around lights we're rolling all the way around lights are looking good lights are looking good are looking good lights are looking good are looking good lights are looking good no one listens to this podcast but thank no one listens to this podcast but thank no one listens to this podcast but thank goodness we get paid well for it that's goodness we get paid well for it that's goodness we get paid well for it that's right that's that's how I lay my head to right that's that's how I lay my head to right that's that's how I lay my head to rest in