The Small Rural Church Social Media Blueprint

today on the show a rural Pastor that today on the show a rural Pastor that didn't think he had enough time for didn't think he had enough time for didn't think he had enough time for social media the solution two simple social media the solution two simple social media the solution two simple adjustments that freed up the time he adjustments that freed up the time he adjustments that freed up the time he needed this episode is full of needed this episode is full of needed this episode is full of introductory and advanced social media introductory and advanced social media introductory and advanced social media advice for churches and specifically if advice for churches and specifically if advice for churches and specifically if you're a smaller church or serving in a you're a smaller church or serving in a you're a smaller church or serving in a rural area this one's for you let's dive rural area this one's for you let's dive rural area this one's for you let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tools show we're here to help you Church tools show we're here to help you Church tools show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheer your host I'm join us always Brady sheer your host I'm join us always Brady sheer your host I'm join us always by my co-host we call him Reverend rural by my co-host we call him Reverend rural by my co-host we call him Reverend rural it's Alexander Mills hello hello and it's Alexander Mills hello hello and it's Alexander Mills hello hello and today Reverend rural is taking the lead today Reverend rural is taking the lead today Reverend rural is taking the lead on this episode as many listeners and on this episode as many listeners and on this episode as many listeners and viewers may know Alex is a bivocational viewers may know Alex is a bivocational viewers may know Alex is a bivocational pastor he works here at Pro Church tools pastor he works here at Pro Church tools pastor he works here at Pro Church tools inc full-time but he also serves in his inc full-time but he also serves in his inc full-time but he also serves in his local rural congregation and we wanted local rural congregation and we wanted local rural congregation and we wanted to give him space to talk about how he to give him space to talk about how he to give him space to talk about how he handles Social media in particular handles Social media in particular handles Social media in particular because for a long time he didn't think because for a long time he didn't think because for a long time he didn't think he had enough time uh to do social and he had enough time uh to do social and he had enough time uh to do social and yet from what I understand which is very yet from what I understand which is very yet from what I understand which is very little which is why I should hand it little which is why I should hand it little which is why I should hand it over to him now he's taken the over to him now he's taken the over to him now he's taken the principles that we talk about so principles that we talk about so principles that we talk about so frequently on this show and express them frequently on this show and express them frequently on this show and express them in ways that are sincere uh to his local in ways that are sincere uh to his local in ways that are sincere uh to his local body so Reverend rural take it away well body so Reverend rural take it away well body so Reverend rural take it away well you did you did a good job of like of you did you did a good job of like of you did you did a good job of like of setting me up but let me give like even setting me up but let me give like even setting me up but let me give like even a little more context so I've been a little more context so I've been a little more context so I've been working here we were just like just half working here we were just like just half working here we were just like just half a minute ago before we started recording a minute ago before we started recording a minute ago before we started recording talking about the history of this talking about the history of this talking about the history of this company pracher tool has been around for company pracher tool has been around for company pracher tool has been around for 10 years I've been on board for seven of 10 years I've been on board for seven of 10 years I've been on board for seven of those years which now just like in those years which now just like in those years which now just like in reflection feels like a long time like reflection feels like a long time like reflection feels like a long time like being here for seven years feels feels

being here for seven years feels feels being here for seven years feels feels like significant and um I've been a like significant and um I've been a like significant and um I've been a rural local small Church Pastor I use rural local small Church Pastor I use rural local small Church Pastor I use the word small in the sense that we're the word small in the sense that we're the word small in the sense that we're about I don't know 65 75 people which we about I don't know 65 75 people which we about I don't know 65 75 people which we know is the average Church size in know is the average Church size in know is the average Church size in America and we'll talk about that later America and we'll talk about that later America and we'll talk about that later on in the in the episode but um I've on in the in the episode but um I've on in the in the episode but um I've been a a pastor of that church for for been a a pastor of that church for for been a a pastor of that church for for the entire time and the idea for this the entire time and the idea for this the entire time and the idea for this episode was spurred by a conversation episode was spurred by a conversation episode was spurred by a conversation that I had just last weekend at a party that I had just last weekend at a party that I had just last weekend at a party um and it's not the first I've had this um and it's not the first I've had this um and it's not the first I've had this conversation so I'm at this party and conversation so I'm at this party and conversation so I'm at this party and there's another local church pastor there's another local church pastor there's another local church pastor who's at that party uh I know him really who's at that party uh I know him really who's at that party uh I know him really well um I I know him really well in the well um I I know him really well in the well um I I know him really well in the sense that like we see each other at sense that like we see each other at sense that like we see each other at these kinds of events but we don't hang these kinds of events but we don't hang these kinds of events but we don't hang out um but he's he's a really good guy out um but he's he's a really good guy out um but he's he's a really good guy really good pastor and he past a larger really good pastor and he past a larger really good pastor and he past a larger Church than mine and he follows Church than mine and he follows Church than mine and he follows pro-church tools and has for a while we pro-church tools and has for a while we pro-church tools and has for a while we were talking about church I asked him were talking about church I asked him were talking about church I asked him how church is going we're going back and how church is going we're going back and how church is going we're going back and forth and he said oh I've been listening forth and he said oh I've been listening forth and he said oh I've been listening to your podcast and anytime anyone ever to your podcast and anytime anyone ever to your podcast and anytime anyone ever anyone I know says it to me I'm like anyone I know says it to me I'm like anyone I know says it to me I'm like please don't you don't you don't have to please don't you don't you don't have to please don't you don't you don't have to do this he's like no I I really enjoy it do this he's like no I I really enjoy it do this he's like no I I really enjoy it and he said but I want to ask you like and he said but I want to ask you like and he said but I want to ask you like how do you reconcile what you guys talk how do you reconcile what you guys talk how do you reconcile what you guys talk about on the show with like your actual about on the show with like your actual about on the show with like your actual Ministry in your church because he knows Ministry in your church because he knows Ministry in your church because he knows the type of church that I Pastor he the type of church that I Pastor he the type of church that I Pastor he knows the type of rural area that we knows the type of rural area that we knows the type of rural area that we Pastor in and he knows that a lot of the Pastor in and he knows that a lot of the Pastor in and he knows that a lot of the tips and tactics that we talk about on tips and tactics that we talk about on tips and tactics that we talk about on this show are relevant to some types of this show are relevant to some types of this show are relevant to some types of churches but not all types of churches churches but not all types of churches churches but not all types of churches and for anyone who has and for anyone who has and for anyone who has followed my church um in any way way followed my church um in any way way followed my church um in any way way shape or form especially on social in shape or form especially on social in shape or form especially on social in the last few few years they've probably

the last few few years they've probably the last few few years they've probably felt that tension as well like okay Alex felt that tension as well like okay Alex felt that tension as well like okay Alex talks a lot about this stuff on the show talks a lot about this stuff on the show talks a lot about this stuff on the show but like I'm looking at his Instagram but like I'm looking at his Instagram but like I'm looking at his Instagram and it's not telling the same story so and it's not telling the same story so and it's not telling the same story so what's going on here um we've never had what's going on here um we've never had what's going on here um we've never had good social strategies at our church good social strategies at our church good social strategies at our church whether it be on Facebook or Instagram whether it be on Facebook or Instagram whether it be on Facebook or Instagram we have a really thriving Facebook group we have a really thriving Facebook group we have a really thriving Facebook group which I've mentioned a few times on the which I've mentioned a few times on the which I've mentioned a few times on the show and I'd be happy to talk about at show and I'd be happy to talk about at show and I'd be happy to talk about at length some other time not on this show length some other time not on this show length some other time not on this show um today but publicly our public um today but publicly our public um today but publicly our public Facebook page and our our public Facebook page and our our public Facebook page and our our public Instagram page we've never put a lot of Instagram page we've never put a lot of Instagram page we've never put a lot of effort towards and they've never they've effort towards and they've never they've effort towards and they've never they've never been good means for Ministry and never been good means for Ministry and never been good means for Ministry and then a few years ago we go through this then a few years ago we go through this then a few years ago we go through this Global disruption where covid-19 um kind Global disruption where covid-19 um kind Global disruption where covid-19 um kind of shakes up what all of us were doing of shakes up what all of us were doing of shakes up what all of us were doing in our churches and we had to reevaluate in our churches and we had to reevaluate in our churches and we had to reevaluate our relationship as a church with a lot our relationship as a church with a lot our relationship as a church with a lot of what we were doing as a church and of what we were doing as a church and of what we were doing as a church and one of them was social media at that one of them was social media at that one of them was social media at that time we weren't meeting in person and so time we weren't meeting in person and so time we weren't meeting in person and so we were just streaming our services on we were just streaming our services on we were just streaming our services on Facebook and Instagram but that's the Facebook and Instagram but that's the Facebook and Instagram but that's the only thing we're using Facebook and only thing we're using Facebook and only thing we're using Facebook and Instagram for and then we regathered a Instagram for and then we regathered a Instagram for and then we regathered a couple years later and in our little couple years later and in our little couple years later and in our little church we kind of stripped everything church we kind of stripped everything church we kind of stripped everything back and we didn't want to overwhelm back and we didn't want to overwhelm back and we didn't want to overwhelm ourselves with regathering and ourselves with regathering and ourselves with regathering and remembering we wanted to take it slow remembering we wanted to take it slow remembering we wanted to take it slow and steady and for that reason for the and steady and for that reason for the and steady and for that reason for the last two or so years since we've been last two or so years since we've been last two or so years since we've been back in person our social accounts back in person our social accounts back in person our social accounts Facebook and Instagram have been pretty Facebook and Instagram have been pretty Facebook and Instagram have been pretty silent we haven't posted anything silent we haven't posted anything silent we haven't posted anything because we were just trying to take care because we were just trying to take care because we were just trying to take care of ourselves during that time reather of ourselves during that time reather of ourselves during that time reather remember like what are we doing why are remember like what are we doing why are remember like what are we doing why are we doing this and so we took some time we doing this and so we took some time we doing this and so we took some time off of off social and I've alluded to off of off social and I've alluded to off of off social and I've alluded to that on the show but recently uh in the

that on the show but recently uh in the that on the show but recently uh in the last handful of months I have started to last handful of months I have started to last handful of months I have started to take my own advice take your own advice take my own advice take your own advice take my own advice take your own advice uh from the show and put some of these uh from the show and put some of these uh from the show and put some of these tips and tactics these strategies that tips and tactics these strategies that tips and tactics these strategies that we talk about on this show for using we talk about on this show for using we talk about on this show for using social as a means for Ministry into social as a means for Ministry into social as a means for Ministry into action because I had been believing the action because I had been believing the action because I had been believing the the lie I guess that I didn't have time the lie I guess that I didn't have time the lie I guess that I didn't have time to do this to do ministry online because to do this to do ministry online because to do this to do ministry online because my Ministry in person feels like it my Ministry in person feels like it my Ministry in person feels like it speaks for all the ministry bandwidth speaks for all the ministry bandwidth speaks for all the ministry bandwidth that I have um and I wanted to share the that I have um and I wanted to share the that I have um and I wanted to share the story on this show because we know that story on this show because we know that story on this show because we know that the average Church size in America is the average Church size in America is the average Church size in America is about 65 people and so my story The about 65 people and so my story The about 65 people and so my story The complexion of my community in the sense complexion of my community in the sense complexion of my community in the sense of the size of it the resources we have of the size of it the resources we have of the size of it the resources we have is not the minor minority it's actually is not the minor minority it's actually is not the minor minority it's actually the majority like it's most churches are the majority like it's most churches are the majority like it's most churches are in the situation and so surely there are in the situation and so surely there are in the situation and so surely there are plenty of people in our audience who are plenty of people in our audience who are plenty of people in our audience who are pastoring or serving in a church and pastoring or serving in a church and pastoring or serving in a church and just feel that tension like ah I don't just feel that tension like ah I don't just feel that tension like ah I don't have the time to do this or for me have the time to do this or for me have the time to do this or for me someone who's like really prone to do someone who's like really prone to do someone who's like really prone to do things with Excellence is I don't have things with Excellence is I don't have things with Excellence is I don't have to the time to do this well or to the time to do this well or to the time to do this well or excellently so I'm not going to do it at excellently so I'm not going to do it at excellently so I'm not going to do it at all um and so what I did is I kind of all um and so what I did is I kind of all um and so what I did is I kind of regathered and I set out this strategy regathered and I set out this strategy regathered and I set out this strategy for myself for a way to use social as a for myself for a way to use social as a for myself for a way to use social as a Ministry but in a way that is Ministry but in a way that is Ministry but in a way that is sustainable because because we talk sustainable because because we talk sustainable because because we talk about this as the Social Ministry about this as the Social Ministry about this as the Social Ministry Mountain this is your this is your Mountain this is your this is your Mountain this is your this is your framework if you think about Social framework if you think about Social framework if you think about Social Ministry as a mountain the the the

Ministry as a mountain the the the Ministry as a mountain the the the bottom part of the mountain the bottom part of the mountain the bottom part of the mountain the foundational piece is no weeks off and foundational piece is no weeks off and foundational piece is no weeks off and so that doesn't mean no days off that's so that doesn't mean no days off that's so that doesn't mean no days off that's unreasonable in a lot of ways nowadays unreasonable in a lot of ways nowadays unreasonable in a lot of ways nowadays unnecessary but taking no weeks off from unnecessary but taking no weeks off from unnecessary but taking no weeks off from posting on social so that you don't lose posting on social so that you don't lose posting on social so that you don't lose any momentum that you are set out to any momentum that you are set out to any momentum that you are set out to gain by choosing to post on social and gain by choosing to post on social and gain by choosing to post on social and so I knew if I'm going to do this if I'm so I knew if I'm going to do this if I'm so I knew if I'm going to do this if I'm going to start posting on Instagram going to start posting on Instagram going to start posting on Instagram which I felt like oh we've got to start which I felt like oh we've got to start which I felt like oh we've got to start doing this um I knew I had to do it in a doing this um I knew I had to do it in a doing this um I knew I had to do it in a way that set us up for success and way that set us up for success and way that set us up for success and sustainability to be able to take no sustainability to be able to take no sustainability to be able to take no weeks off and so I've got this two weeks off and so I've got this two weeks off and so I've got this two pronged approach for achieving that pronged approach for achieving that pronged approach for achieving that which is to repurpose high quality which is to repurpose high quality which is to repurpose high quality content that's already being being content that's already being being content that's already being being created and then to leverage low effort created and then to leverage low effort created and then to leverage low effort design tools and templates I think when design tools and templates I think when design tools and templates I think when you said I believed it had to be you said I believed it had to be you said I believed it had to be great or else not do it at all was the great or else not do it at all was the great or else not do it at all was the thing that struck me the most because I thing that struck me the most because I thing that struck me the most because I I feel like I am prone to that same type I feel like I am prone to that same type I feel like I am prone to that same type of thinking yeah no not prone I feel of thinking yeah no not prone I feel of thinking yeah no not prone I feel like that is core to my being like if it like that is core to my being like if it like that is core to my being like if it is not great then I am worthless is the is not great then I am worthless is the is not great then I am worthless is the common refrain my dark self-conscious common refrain my dark self-conscious common refrain my dark self-conscious will tell myself so how did you begin to will tell myself so how did you begin to will tell myself so how did you begin to like break through that especially for like break through that especially for like break through that especially for folks that pride ourselves in having folks that pride ourselves in having folks that pride ourselves in having high standards but then the frustration high standards but then the frustration high standards but then the frustration of not being able to like fulfill those of not being able to like fulfill those of not being able to like fulfill those yeah so I the yeah so I the yeah so I the actually the the thing that broke the actually the the thing that broke the actually the the thing that broke the dam for me there was canva and so I'm dam for me there was canva and so I'm dam for me there was canva and so I'm going to talk about that a little bit going to talk about that a little bit going to talk about that a little bit later that's that's one of the low

later that's that's one of the low later that's that's one of the low effort design tools was it when you effort design tools was it when you effort design tools was it when you watched their canva create live watched their canva create live watched their canva create live conference and they did their like rap conference and they did their like rap conference and they did their like rap battle from stage it's actually really battle from stage it's actually really battle from stage it's actually really good for them that I was a canva user good for them that I was a canva user good for them that I was a canva user before that because I canel yeah if I before that because I canel yeah if I before that because I canel yeah if I wasn't yet a canva user if I saw that wasn't yet a canva user if I saw that wasn't yet a canva user if I saw that debauchery I would have I would have debauchery I would have I would have debauchery I would have I would have said you know I'm never I'm never going said you know I'm never I'm never going said you know I'm never I'm never going to be using this platform at all but I to be using this platform at all but I to be using this platform at all but I started using back uh last quarter of started using back uh last quarter of started using back uh last quarter of last year I wrote this Advent devotion last year I wrote this Advent devotion last year I wrote this Advent devotion over our church yes and I designed it over our church yes and I designed it over our church yes and I designed it using canvas so I bought an ebook using canvas so I bought an ebook using canvas so I bought an ebook template off of etsy for like seven template off of etsy for like seven template off of etsy for like seven bucks it's a canva template opened it in bucks it's a canva template opened it in bucks it's a canva template opened it in canva and it was gorgeous and all I had canva and it was gorgeous and all I had canva and it was gorgeous and all I had to do was put in my devotional content to do was put in my devotional content to do was put in my devotional content and now all of a sudden I've created and now all of a sudden I've created and now all of a sudden I've created this devotional that not only is rich in this devotional that not only is rich in this devotional that not only is rich in content but like rich in Aesthetics and content but like rich in Aesthetics and content but like rich in Aesthetics and that experience working with CA unlocked that experience working with CA unlocked that experience working with CA unlocked this strategy for me because I realized this strategy for me because I realized this strategy for me because I realized and I'm someone who's like very and I'm someone who's like very and I'm someone who's like very proficient at graphic design I was going proficient at graphic design I was going proficient at graphic design I was going to say like yeah like those skills to say like yeah like those skills to say like yeah like those skills totally really proficient with Photoshop totally really proficient with Photoshop totally really proficient with Photoshop and illustrator and have designed like and illustrator and have designed like and illustrator and have designed like hundreds of social posts for other hundreds of social posts for other hundreds of social posts for other churches like I'm really good at it but churches like I'm really good at it but churches like I'm really good at it but it takes a lot of Creative Energy for me it takes a lot of Creative Energy for me it takes a lot of Creative Energy for me it takes time and that was part of the it takes time and that was part of the it takes time and that was part of the roadblock for me was like yeah I've got roadblock for me was like yeah I've got roadblock for me was like yeah I've got the high quality content already and the high quality content already and the high quality content already and that's where we'll start like the high that's where we'll start like the high that's where we'll start like the high quality content already exists but I'm quality content already exists but I'm quality content already exists but I'm not sure I have the bandwidth to like not sure I have the bandwidth to like not sure I have the bandwidth to like come up with really great designs every come up with really great designs every come up with really great designs every week and so learning how to use canva week and so learning how to use canva week and so learning how to use canva and seeing like oh and seeing like oh and seeing like oh there's really low effort design tools there's really low effort design tools there's really low effort design tools available now and I've got a handful of available now and I've got a handful of available now and I've got a handful of examples that can yield really high examples that can yield really high examples that can yield really high quality results and I already have the

quality results and I already have the quality results and I already have the high quality content I can leverage this high quality content I can leverage this high quality content I can leverage this I I can set my design pride aside and I I can set my design pride aside and I I can set my design pride aside and not need to like like set my ego aside not need to like like set my ego aside not need to like like set my ego aside and not need to be like yeah I designed and not need to be like yeah I designed and not need to be like yeah I designed that from scratch that looks awesome but that from scratch that looks awesome but that from scratch that looks awesome but like let canva do the heavy lifting for like let canva do the heavy lifting for like let canva do the heavy lifting for me and bring my high quality content now me and bring my high quality content now me and bring my high quality content now all of a sudden I've got a social all of a sudden I've got a social all of a sudden I've got a social strategy that feels sustainable because strategy that feels sustainable because strategy that feels sustainable because I can create a post in canva off a I can create a post in canva off a I can create a post in canva off a template in like 30 seconds whereas if I template in like 30 seconds whereas if I template in like 30 seconds whereas if I were to sit down with a blank canvas or were to sit down with a blank canvas or were to sit down with a blank canvas or blank art part on Photoshop I could come blank art part on Photoshop I could come blank art part on Photoshop I could come up with something that looks just as up with something that looks just as up with something that looks just as good or maybe even better but it's going good or maybe even better but it's going good or maybe even better but it's going to take me 30 minutes depending on my to take me 30 minutes depending on my to take me 30 minutes depending on my creative energy levels it might take me creative energy levels it might take me creative energy levels it might take me 60 minutes and that's what I've learned 60 minutes and that's what I've learned 60 minutes and that's what I've learned I didn't have the bandwidth for now in a I didn't have the bandwidth for now in a I didn't have the bandwidth for now in a local church a small local church like local church a small local church like local church a small local church like mine I do believe so I'm the pastor mine I do believe so I'm the pastor mine I do believe so I'm the pastor right and so I can hear a a little bit right and so I can hear a a little bit right and so I can hear a a little bit of OB objection from pastors listening of OB objection from pastors listening of OB objection from pastors listening saying like right but like I don't I saying like right but like I don't I saying like right but like I don't I don't want to be I don't want to be don't want to be I don't want to be don't want to be I don't want to be doing this work myself like maybe doing this work myself like maybe doing this work myself like maybe there's someone in our community who who there's someone in our community who who there's someone in our community who who or there's nobody in our community who or there's nobody in our community who or there's nobody in our community who who can do this and in our community who can do this and in our community who can do this and in our community I've discerned that like it is me there I've discerned that like it is me there I've discerned that like it is me there are creatives in our community we have are creatives in our community we have are creatives in our community we have really creative photographers um really really creative photographers um really really creative photographers um really creative uh like folks who run the the creative uh like folks who run the the creative uh like folks who run the the visual stuff at church really creative visual stuff at church really creative visual stuff at church really creative musicians but when it comes like visual musicians but when it comes like visual musicians but when it comes like visual design I actually am the guy and so design I actually am the guy and so design I actually am the guy and so that's that's why it fell on my plate that's that's why it fell on my plate that's that's why it fell on my plate and I'm okay with that because I've and I'm okay with that because I've and I'm okay with that because I've mined out a strategy to like make it mined out a strategy to like make it mined out a strategy to like make it work sustainably right so it sounds like work sustainably right so it sounds like work sustainably right so it sounds like you identified the roadblocks here's why

you identified the roadblocks here's why you identified the roadblocks here's why this isn't being done there was a you this isn't being done there was a you this isn't being done there was a you know psychological element of I want know psychological element of I want know psychological element of I want these standards to be fulfilled but I these standards to be fulfilled but I these standards to be fulfilled but I don't have the time so how do I don't have the time so how do I don't have the time so how do I reconcile those two things then you come reconcile those two things then you come reconcile those two things then you come up for with a solution for that which is up for with a solution for that which is up for with a solution for that which is repurposing the high quality content repurposing the high quality content repurposing the high quality content that's already been created leveraging that's already been created leveraging that's already been created leveraging low effort design tools so now you have low effort design tools so now you have low effort design tools so now you have an answer to this psychological block an answer to this psychological block an answer to this psychological block and then you had to consider like well and then you had to consider like well and then you had to consider like well who's the right person to do that uh and who's the right person to do that uh and who's the right person to do that uh and then once you identified that it was you then once you identified that it was you then once you identified that it was you in this case and for those listening in in this case and for those listening in in this case and for those listening in your church it might not be you but it your church it might not be you but it your church it might not be you but it might be you if you have those might be you if you have those might be you if you have those pre-existing skills uh then you're like pre-existing skills uh then you're like pre-existing skills uh then you're like okay I feel like I've set the table for okay I feel like I've set the table for okay I feel like I've set the table for going forward now I don't know if you going forward now I don't know if you going forward now I don't know if you mentioned this do you want to share your mentioned this do you want to share your mentioned this do you want to share your Instagram handle Facebook handle for Instagram handle Facebook handle for Instagram handle Facebook handle for those that do want to check out like those that do want to check out like those that do want to check out like what you're doing your CH website yeah what you're doing your CH website yeah what you're doing your CH website yeah so the website is life abundant. info so the website is life abundant. info so the website is life abundant. info the Instagram is um Instagram /li the Instagram is um Instagram /li the Instagram is um Instagram /li abundant Niagara and I'm actually going abundant Niagara and I'm actually going abundant Niagara and I'm actually going to show we're going to show five post to show we're going to show five post to show we're going to show five post examples that I've posted recently so examples that I've posted recently so examples that I've posted recently so you get to see them if you're watching you get to see them if you're watching you get to see them if you're watching this show on YouTube but if you're just this show on YouTube but if you're just this show on YouTube but if you're just listening th those links will be in the listening th those links will be in the listening th those links will be in the show notes as well um and if you're show notes as well um and if you're show notes as well um and if you're listening in the future you can go to listening in the future you can go to listening in the future you can go to Alex's Instagram and basically um figure Alex's Instagram and basically um figure Alex's Instagram and basically um figure out if what we were talking about here out if what we were talking about here out if what we were talking about here was sustainable the whole idea no weeks was sustainable the whole idea no weeks was sustainable the whole idea no weeks off was it all a Croc and if you see oh off was it all a Croc and if you see oh off was it all a Croc and if you see oh wow he hasn't published been either wow he hasn't published been either wow he hasn't published been either something terrible happened or you don't something terrible happened or you don't something terrible happened or you don't have to keep listening to this episode have to keep listening to this episode have to keep listening to this episode yeah exactly yeah exactly yeah exactly uh so you want to get into it you want uh so you want to get into it you want uh so you want to get into it you want to talk about the high quality content to talk about the high quality content to talk about the high quality content and the lower forit design tools you and the lower forit design tools you and the lower forit design tools you know I'd prefer if you talk about it and know I'd prefer if you talk about it and know I'd prefer if you talk about it and I sit here and listen I'm really I sit here and listen I'm really I sit here and listen I'm really enjoying this kind of like inverted enjoying this kind of like inverted enjoying this kind of like inverted setup here well let's do it and to the

setup here well let's do it and to the setup here well let's do it and to the high quality content this is something high quality content this is something high quality content this is something for longtime listeners of our show is for longtime listeners of our show is for longtime listeners of our show is not something you'll be hearing for the not something you'll be hearing for the not something you'll be hearing for the first time this is something we talk first time this is something we talk first time this is something we talk about often about how at your church about often about how at your church about often about how at your church there's this highquality piece of long there's this highquality piece of long there's this highquality piece of long form content being produced every single form content being produced every single form content being produced every single week in the form of a sermon so in a lot week in the form of a sermon so in a lot week in the form of a sermon so in a lot of circumstan es for social that looks of circumstan es for social that looks of circumstan es for social that looks like grabbing your sermon audio and like grabbing your sermon audio and like grabbing your sermon audio and sermon video finding a hook chopping it sermon video finding a hook chopping it sermon video finding a hook chopping it up into a 30 or SEC 30 or 60 second uh up into a 30 or SEC 30 or 60 second uh up into a 30 or SEC 30 or 60 second uh short form video and posting it on short form video and posting it on short form video and posting it on social that's a really great social social that's a really great social social that's a really great social strategy for repurposing that strategy for repurposing that strategy for repurposing that highquality content that already exists highquality content that already exists highquality content that already exists and that takes the burden off of the and that takes the burden off of the and that takes the burden off of the folks who are responsible for um social folks who are responsible for um social folks who are responsible for um social media whether it's a volunteer or a media whether it's a volunteer or a media whether it's a volunteer or a staff member or a pastor you don't have staff member or a pastor you don't have staff member or a pastor you don't have to come up with original content every to come up with original content every to come up with original content every time you sit down to post because you time you sit down to post because you time you sit down to post because you know you need to post and you know it know you need to post and you know it know you need to post and you know it has to be more than just an has to be more than just an has to be more than just an advertisement for whatever is coming up advertisement for whatever is coming up advertisement for whatever is coming up next at your church it has to be high next at your church it has to be high next at your church it has to be high quality quality quality transformative um like content that transformative um like content that transformative um like content that really provokes spiritual formation that really provokes spiritual formation that really provokes spiritual formation that really takes the burden off you is like really takes the burden off you is like really takes the burden off you is like you don't have to come up with the you don't have to come up with the you don't have to come up with the content that's already being created at content that's already being created at content that's already being created at your church every single week so the your church every single week so the your church every single week so the high high quality content that's already high high quality content that's already high high quality content that's already existing that I'm leveraging um the existing that I'm leveraging um the existing that I'm leveraging um the first thing that comes to mind is sermon first thing that comes to mind is sermon first thing that comes to mind is sermon quotes and so when I'm preaching um I quotes and so when I'm preaching um I quotes and so when I'm preaching um I know what pieces of that Ser it's easy know what pieces of that Ser it's easy know what pieces of that Ser it's easy for me I know what pieces to pull and for me I know what pieces to pull and for me I know what pieces to pull and what would translate good to a social what would translate good to a social what would translate good to a social post for later in the week and I love post for later in the week and I love post for later in the week and I love the strategy because the sermon quote if the strategy because the sermon quote if the strategy because the sermon quote if you pull it out in a thoughtful way um you pull it out in a thoughtful way um you pull it out in a thoughtful way um in a clear and concise way a short way in a clear and concise way a short way in a clear and concise way a short way works really well as a standalone piece

works really well as a standalone piece works really well as a standalone piece of content it can be very encouraging it of content it can be very encouraging it of content it can be very encouraging it can um funnel folks to a next step it can um funnel folks to a next step it can um funnel folks to a next step it can be a good piece of content on its can be a good piece of content on its can be a good piece of content on its own but for folks who are in the room on own but for folks who are in the room on own but for folks who are in the room on Sunday it also serves as like a call Sunday it also serves as like a call Sunday it also serves as like a call back because it's not reasonable for me back because it's not reasonable for me back because it's not reasonable for me to expect that you you have ingested to expect that you you have ingested to expect that you you have ingested everything I say in a 20 30 40 minute everything I say in a 20 30 40 minute everything I say in a 20 30 40 minute sermon to the point where it's going to sermon to the point where it's going to sermon to the point where it's going to form and shape your life but if you were form and shape your life but if you were form and shape your life but if you were in the room and something really spoke in the room and something really spoke in the room and something really spoke to you maybe you didn't write it down to you maybe you didn't write it down to you maybe you didn't write it down maybe your your kid was Restless during maybe your your kid was Restless during maybe your your kid was Restless during the seron or what have you when it hits the seron or what have you when it hits the seron or what have you when it hits you again on Tuesday afternoon when you again on Tuesday afternoon when you again on Tuesday afternoon when you're scrolling on on Instagram or you're scrolling on on Instagram or you're scrolling on on Instagram or again on Thursday morning that then again on Thursday morning that then again on Thursday morning that then becomes like this formative piece of becomes like this formative piece of becomes like this formative piece of content that doesn't exist just in one content that doesn't exist just in one content that doesn't exist just in one place at one time but can occur place at one time but can occur place at one time but can occur throughout where people choose to show throughout where people choose to show throughout where people choose to show up which is on social media throughout up which is on social media throughout up which is on social media throughout the week so sermon quotes is something the week so sermon quotes is something the week so sermon quotes is something that I'm pulling out of my own sermons that I'm pulling out of my own sermons that I'm pulling out of my own sermons and I preach every other week so every and I preach every other week so every and I preach every other week so every week that I'm not preaching um I've got week that I'm not preaching um I've got week that I'm not preaching um I've got my little notebook out when the other my little notebook out when the other my little notebook out when the other person the other te teacher is preaching person the other te teacher is preaching person the other te teacher is preaching and when things stand out to me I and when things stand out to me I and when things stand out to me I literally just write them down or I'll literally just write them down or I'll literally just write them down or I'll type them down on my phone knowing that type them down on my phone knowing that type them down on my phone knowing that I'm going to need a sermon quote to post I'm going to need a sermon quote to post I'm going to need a sermon quote to post later on in the later on in the later on in the week um these types of posts these these week um these types of posts these these week um these types of posts these these types of content also occurs when like types of content also occurs when like types of content also occurs when like outside of a sermon if something else outside of a sermon if something else outside of a sermon if something else happens in the service a moment in the happens in the service a moment in the happens in the service a moment in the service service that is notable whether service service that is notable whether service service that is notable whether it's like a prayer point or a story that it's like a prayer point or a story that it's like a prayer point or a story that was shared on stage something that was shared on stage something that was shared on stage something that happens on that during that Sunday happens on that during that Sunday happens on that during that Sunday morning service I'm always thinking now morning service I'm always thinking now morning service I'm always thinking now I've got my antenna up oh do I need to I've got my antenna up oh do I need to I've got my antenna up oh do I need to record this for a social media post

record this for a social media post record this for a social media post later in the week so it's just um it's later in the week so it's just um it's later in the week so it's just um it's just a mindset of previously this wasn't just a mindset of previously this wasn't just a mindset of previously this wasn't on my radar I wasn't thinking about it on my radar I wasn't thinking about it on my radar I wasn't thinking about it but now that I've got this switch but now that I've got this switch but now that I've got this switch flipped I just have this little antenna flipped I just have this little antenna flipped I just have this little antenna up and when things are happening on a up and when things are happening on a up and when things are happening on a Sunday I just take my phone out I write Sunday I just take my phone out I write Sunday I just take my phone out I write them down knowing that later in the week them down knowing that later in the week them down knowing that later in the week I'm going to need something to post I I'm going to need something to post I I'm going to need something to post I can look back and call people back to can look back and call people back to can look back and call people back to something that happened when we were something that happened when we were something that happened when we were gathered together for worship I want to gathered together for worship I want to gathered together for worship I want to interject at that point because in my interject at that point because in my interject at that point because in my experience with the creative process experience with the creative process experience with the creative process that type of Rhythm and habit is really that type of Rhythm and habit is really that type of Rhythm and habit is really the make or break for your ability to the make or break for your ability to the make or break for your ability to achieve indefinitely that no weaks off achieve indefinitely that no weaks off achieve indefinitely that no weaks off Rhythm so for example I sat down this Rhythm so for example I sat down this Rhythm so for example I sat down this morning at my blank cursor at 6:00 a.m. morning at my blank cursor at 6:00 a.m. morning at my blank cursor at 6:00 a.m. to start writing and I cursed at my to start writing and I cursed at my to start writing and I cursed at my cursor repeatedly because I had nothing cursor repeatedly because I had nothing cursor repeatedly because I had nothing to give and a big part of that is to give and a big part of that is to give and a big part of that is because I'm not going on my daily walks because I'm not going on my daily walks because I'm not going on my daily walks right now every single day because like right now every single day because like right now every single day because like my leg has been like just acting up by my leg has been like just acting up by my leg has been like just acting up by the time people hear this they'll know the time people hear this they'll know the time people hear this they'll know but I have an MRI on my knee next week but I have an MRI on my knee next week but I have an MRI on my knee next week okay because I I got a second opinion okay because I I got a second opinion okay because I I got a second opinion from another doctor look at me hijacking from another doctor look at me hijacking from another doctor look at me hijacking this episode I will hijack an episode this episode I will hijack an episode this episode I will hijack an episode and uh cuz my existing physio was like and uh cuz my existing physio was like and uh cuz my existing physio was like look ma'am I don't really know what's look ma'am I don't really know what's look ma'am I don't really know what's wrong with this knee like it doesn't wrong with this knee like it doesn't wrong with this knee like it doesn't seem like there's nothing struct so I seem like there's nothing struct so I seem like there's nothing struct so I talked to this other doctor who had talked to this other doctor who had talked to this other doctor who had worked with um she'd been a physio worked with um she'd been a physio worked with um she'd been a physio doctor or a doctor on a like doctor or a doctor on a like doctor or a doctor on a like professional rugby team for a long time professional rugby team for a long time professional rugby team for a long time she's like I don't know man that's kind she's like I don't know man that's kind she's like I don't know man that's kind of sounds like a miniscus injury I was of sounds like a miniscus injury I was of sounds like a miniscus injury I was like a miniscus injury I'm not in the like a miniscus injury I'm not in the like a miniscus injury I'm not in the NBA playoff like what are you talking NBA playoff like what are you talking NBA playoff like what are you talking about and she's like you know did you about and she's like you know did you about and she's like you know did you play like basketball as a kid I was like play like basketball as a kid I was like play like basketball as a kid I was like yeah she I was she's like you know

yeah she I was she's like you know yeah she I was she's like you know sometimes these miniscus tears like sometimes these miniscus tears like sometimes these miniscus tears like about like 20% of people have some type about like 20% of people have some type about like 20% of people have some type of meniscus like injury but like it only of meniscus like injury but like it only of meniscus like injury but like it only feels you only feel it when like your feels you only feel it when like your feels you only feel it when like your leg is like not balanced so if you're leg is like not balanced so if you're leg is like not balanced so if you're like weightbearing and you're past 90 on like weightbearing and you're past 90 on like weightbearing and you're past 90 on one leg which is the only time I feel one leg which is the only time I feel one leg which is the only time I feel this discomfort you're not like this discomfort you're not like this discomfort you're not like perfectly aligned and that's when if perfectly aligned and that's when if perfectly aligned and that's when if there was a meniscus compromise you'd there was a meniscus compromise you'd there was a meniscus compromise you'd feel it and I was like okay so I go back feel it and I was like okay so I go back feel it and I was like okay so I go back to my other Physio and I tell him this to my other Physio and I tell him this to my other Physio and I tell him this Theory and he's like you know I think Theory and he's like you know I think Theory and he's like you know I think that's a pretty good theory and he's that's a pretty good theory and he's that's a pretty good theory and he's like just go get an MRI and then we'll like just go get an MRI and then we'll like just go get an MRI and then we'll know because there's no way of knowing know because there's no way of knowing know because there's no way of knowing until we get Imaging done and x-rays until we get Imaging done and x-rays until we get Imaging done and x-rays ultrasounds they won't do it you need an ultrasounds they won't do it you need an ultrasounds they won't do it you need an MRI he's like but don't worry surgery is MRI he's like but don't worry surgery is MRI he's like but don't worry surgery is real quick and I was like surgery geez real quick and I was like surgery geez real quick and I was like surgery geez he's like yeah like just a quick little he's like yeah like just a quick little he's like yeah like just a quick little knee thing they'll trim it because like knee thing they'll trim it because like knee thing they'll trim it because like it can't be so bad so go hisis because it can't be so bad so go hisis because it can't be so bad so go hisis because like I'm walking and I'm fine and only like I'm walking and I'm fine and only like I'm walking and I'm fine and only feeling one thing anyway I haven't been feeling one thing anyway I haven't been feeling one thing anyway I haven't been going on my walks and I've realized that going on my walks and I've realized that going on my walks and I've realized that apparently all my good ideas come from apparently all my good ideas come from apparently all my good ideas come from my walks because I was sitting down in my walks because I was sitting down in my walks because I was sitting down in front of this cursor and I had nothing front of this cursor and I had nothing front of this cursor and I had nothing in my brainstorm bank right and what in my brainstorm bank right and what in my brainstorm bank right and what you're describing here is that version you're describing here is that version you're describing here is that version of this if you sit down and expect to of this if you sit down and expect to of this if you sit down and expect to come up with ideas in the moment it's come up with ideas in the moment it's come up with ideas in the moment it's really challenging so what I spent my really challenging so what I spent my really challenging so what I spent my whole entire morning doing was basically whole entire morning doing was basically whole entire morning doing was basically brainstorming ideas not writing the brainstorming ideas not writing the brainstorming ideas not writing the posts not cre creating the post not posts not cre creating the post not posts not cre creating the post not designing or publishing the post just designing or publishing the post just designing or publishing the post just coming up with ideas and now tomorrow I coming up with ideas and now tomorrow I coming up with ideas and now tomorrow I have to sit down and do the work so now have to sit down and do the work so now have to sit down and do the work so now I'm a day behind why cuz I can't walk I'm a day behind why cuz I can't walk I'm a day behind why cuz I can't walk but that's not my fault if you're doing but that's not my fault if you're doing but that's not my fault if you're doing what Alex is describing here this is how what Alex is describing here this is how what Alex is describing here this is how it always goes if an idea comes to you it always goes if an idea comes to you it always goes if an idea comes to you you have to log it you will not remember

you have to log it you will not remember you have to log it you will not remember it you cannot trust yourself with all it you cannot trust yourself with all it you cannot trust yourself with all the responsibilities that you oversee to the responsibilities that you oversee to the responsibilities that you oversee to remember the idea or at the very least remember the idea or at the very least remember the idea or at the very least remember the idea in the way it felt in remember the idea in the way it felt in remember the idea in the way it felt in the moment sometimes an idea feels great the moment sometimes an idea feels great the moment sometimes an idea feels great you revisit like I don't know what I was you revisit like I don't know what I was you revisit like I don't know what I was thinking and so write it down write it thinking and so write it down write it thinking and so write it down write it down write it down so that when you're down write it down so that when you're down write it down so that when you're trying to achieve this no weeks off trying to achieve this no weeks off trying to achieve this no weeks off Rhythm indefinitely in the future you Rhythm indefinitely in the future you Rhythm indefinitely in the future you always have something to go from it is always have something to go from it is always have something to go from it is very rare for me to look in that bank very rare for me to look in that bank very rare for me to look in that bank and be empty and I hate it today and I and be empty and I hate it today and I and be empty and I hate it today and I was so frustrated because it's so much was so frustrated because it's so much was so frustrated because it's so much more challenging when you come from that more challenging when you come from that more challenging when you come from that place yeah I mean I employ the strategy place yeah I mean I employ the strategy place yeah I mean I employ the strategy in my sermon writing so I have a in my sermon writing so I have a in my sermon writing so I have a notebook in my phone called story log notebook in my phone called story log notebook in my phone called story log and anytime something happens in my life and anytime something happens in my life and anytime something happens in my life that seems like it could be a sermon that seems like it could be a sermon that seems like it could be a sermon illustration I write it down so I've got illustration I write it down so I've got illustration I write it down so I've got this note of like a bajillion tiny this note of like a bajillion tiny this note of like a bajillion tiny little stories cuz I'll know I I this little stories cuz I'll know I I this little stories cuz I'll know I I this exact same thing like I know exact same thing like I know exact same thing like I know I I'm every other week I need to sit I I'm every other week I need to sit I I'm every other week I need to sit down and write a sermon and the best way down and write a sermon and the best way down and write a sermon and the best way to communicate the truths of the kingdom to communicate the truths of the kingdom to communicate the truths of the kingdom of God is through storytelling so these of God is through storytelling so these of God is through storytelling so these little tiny little Parables or stories little tiny little Parables or stories little tiny little Parables or stories are really helpful to me if I had to sit are really helpful to me if I had to sit are really helpful to me if I had to sit down with a blank canvas every other down with a blank canvas every other down with a blank canvas every other week and try and remember something week and try and remember something week and try and remember something recall something from memory I wouldn't recall something from memory I wouldn't recall something from memory I wouldn't stand a chance so I do the same thing stand a chance so I do the same thing stand a chance so I do the same thing there as well feel free to use my there as well feel free to use my there as well feel free to use my miniscus injury because I feel like it miniscus injury because I feel like it miniscus injury because I feel like it lines nicely with that scripture was lines nicely with that scripture was lines nicely with that scripture was like be careful that you're on the like be careful that you're on the like be careful that you're on the straight and nrow because otherwise you straight and nrow because otherwise you straight and nrow because otherwise you might be tripping right like my knee and might be tripping right like my knee and might be tripping right like my knee and shinbone were apparently not in perfect shinbone were apparently not in perfect shinbone were apparently not in perfect alignment and now here I am and you alignment and now here I am and you alignment and now here I am and you might need spiritual surgery today and might need spiritual surgery today and might need spiritual surgery today and if you'll come to the front right now if you'll come to the front right now if you'll come to the front right now we're going to lay hands on you and and we're going to lay hands on you and and we're going to lay hands on you and and you won't need to get surgery cuz you'll you won't need to get surgery cuz you'll you won't need to get surgery cuz you'll get healed oh um okay here's some low get healed oh um okay here's some low get healed oh um okay here's some low hanging fruit so I talked about quotes hanging fruit so I talked about quotes hanging fruit so I talked about quotes that pop up from the sermon moments in that pop up from the sermon moments in that pop up from the sermon moments in the service here's the lowest hanging the service here's the lowest hanging the service here's the lowest hanging fruit the scripture that was the point

fruit the scripture that was the point fruit the scripture that was the point of the service on Sunday um so we preach of the service on Sunday um so we preach of the service on Sunday um so we preach from the common election are so this from the common election are so this from the common election are so this past Sunday I knew that the psalm was past Sunday I knew that the psalm was past Sunday I knew that the psalm was Psalm 139 so on Saturday I posted just Psalm 139 so on Saturday I posted just Psalm 139 so on Saturday I posted just like uh text graphic with part of like uh text graphic with part of like uh text graphic with part of um the text on the graphic was you um the text on the graphic was you um the text on the graphic was you created my innermost being and then I created my innermost being and then I created my innermost being and then I put that passage of Psalm 139 in the put that passage of Psalm 139 in the put that passage of Psalm 139 in the caption so that's just like a little caption so that's just like a little caption so that's just like a little primer for the folks who belong to our primer for the folks who belong to our primer for the folks who belong to our church they're going to see that so that church they're going to see that so that church they're going to see that so that on Sunday when they hear that Psalm and on Sunday when they hear that Psalm and on Sunday when they hear that Psalm and it's the context for the sermon they've it's the context for the sermon they've it's the context for the sermon they've already been primed like oh I they're already been primed like oh I they're already been primed like oh I they're already in that head space and then on already in that head space and then on already in that head space and then on the inverse you can do it again so if the inverse you can do it again so if the inverse you can do it again so if the if the scripture is I don't know the if the scripture is I don't know the if the scripture is I don't know John 3:16 or whatever you don't have to John 3:16 or whatever you don't have to John 3:16 or whatever you don't have to post it on the Saturday before you can post it on the Saturday before you can post it on the Saturday before you can post it on the Monday after so you don't post it on the Monday after so you don't post it on the Monday after so you don't have to go searching for that content at have to go searching for that content at have to go searching for that content at all it's just there there's a if you all it's just there there's a if you all it's just there there's a if you belong to a church like mine or or any belong to a church like mine or or any belong to a church like mine or or any church that looks similar to ours you church that looks similar to ours you church that looks similar to ours you have a a a you know like a a base have a a a you know like a a base have a a a you know like a a base scripture for that Sunday that you're scripture for that Sunday that you're scripture for that Sunday that you're you're kind of working through and so you're kind of working through and so you're kind of working through and so you don't have to do any work like the you don't have to do any work like the you don't have to do any work like the scriptures there for you take it and uh scriptures there for you take it and uh scriptures there for you take it and uh put it into canva which we'll get to in put it into canva which we'll get to in put it into canva which we'll get to in a moment and post it here's one of our a moment and post it here's one of our a moment and post it here's one of our best best best performers images from children's church performers images from children's church performers images from children's church okay so depending on the size of your okay so depending on the size of your okay so depending on the size of your church and your privacy and your policy church and your privacy and your policy church and your privacy and your policy like you may have to work through some like you may have to work through some like you may have to work through some policy stuff here with posting images of policy stuff here with posting images of policy stuff here with posting images of kids um and actually the posts that are kids um and actually the posts that are kids um and actually the posts that are coming to mind right now they're not coming to mind right now they're not coming to mind right now they're not even pictures of kids they're pictures even pictures of kids they're pictures even pictures of kids they're pictures from our kids church area of the stuff from our kids church area of the stuff from our kids church area of the stuff that kids have been doing in kids church that kids have been doing in kids church that kids have been doing in kids church and I'm not working for these posts at and I'm not working for these posts at and I'm not working for these posts at all our children's pastors are like all our children's pastors are like all our children's pastors are like taking these pictures and like sending

taking these pictures and like sending taking these pictures and like sending it to me by like oh look at how cute it to me by like oh look at how cute it to me by like oh look at how cute this little painting is or they'll post this little painting is or they'll post this little painting is or they'll post it to our Facebook group I see it I'm it to our Facebook group I see it I'm it to our Facebook group I see it I'm like this is great like they're praying like this is great like they're praying like this is great like they're praying through Psalm um 20 the 23rd psalm through Psalm um 20 the 23rd psalm through Psalm um 20 the 23rd psalm and so they're breaking that all down and so they're breaking that all down and so they're breaking that all down and our kids Pastor posted a picture of and our kids Pastor posted a picture of and our kids Pastor posted a picture of the chalkboard on our Facebook group the chalkboard on our Facebook group the chalkboard on our Facebook group it's like I'm taking that and I'm it's like I'm taking that and I'm it's like I'm taking that and I'm posting that on Instagram because you posting that on Instagram because you posting that on Instagram because you know what people love people love to see know what people love people love to see know what people love people love to see what kids are doing in children's church what kids are doing in children's church what kids are doing in children's church and so that's like a gold mine for me if and so that's like a gold mine for me if and so that's like a gold mine for me if I ever need a post to um just celebrate I ever need a post to um just celebrate I ever need a post to um just celebrate something that's going on at our church something that's going on at our church something that's going on at our church something that's going on in the kids something that's going on in the kids something that's going on in the kids ministry is something I'm really always ministry is something I'm really always ministry is something I'm really always eager to share um the other day I think eager to share um the other day I think eager to share um the other day I think it's one of the examples we are going to it's one of the examples we are going to it's one of the examples we are going to show maybe not um is this picture of show maybe not um is this picture of show maybe not um is this picture of the Good Shepherd they're working the Good Shepherd they're working the Good Shepherd they're working through the 23rd psalm and one of the through the 23rd psalm and one of the through the 23rd psalm and one of the kids painted the face of the sheep and kids painted the face of the sheep and kids painted the face of the sheep and the face of the shepherd as a rainbow the face of the shepherd as a rainbow the face of the shepherd as a rainbow and both rainbows and our kids Pastor and both rainbows and our kids Pastor and both rainbows and our kids Pastor posted about that and just shared a posted about that and just shared a posted about that and just shared a little story about like wow how little story about like wow how little story about like wow how meaningful is this that like they see meaningful is this that like they see meaningful is this that like they see their face reflected in the in the face their face reflected in the in the face their face reflected in the in the face of the shepherd it's like I'm posting of the shepherd it's like I'm posting of the shepherd it's like I'm posting that to Instagram and I'm posting that that to Instagram and I'm posting that that to Instagram and I'm posting that so hard because that is so cool and a so hard because that is so cool and a so hard because that is so cool and a part of our church that on social part of our church that on social part of our church that on social sometimes gets a little bit overlooked sometimes gets a little bit overlooked sometimes gets a little bit overlooked um and those kids are always doing fun um and those kids are always doing fun um and those kids are always doing fun cute little crazy crafts in there so cute little crazy crafts in there so cute little crazy crafts in there so regardless of what kind of church you go regardless of what kind of church you go regardless of what kind of church you go to if you've got kids there's some to if you've got kids there's some to if you've got kids there's some content Rich for posting to Social in content Rich for posting to Social in content Rich for posting to Social in there like I said be mindful of privacy there like I said be mindful of privacy there like I said be mindful of privacy and your policies and we've talked about and your policies and we've talked about and your policies and we've talked about this on on our show before how to do how this on on our show before how to do how this on on our show before how to do how to write up a policy for taking photos to write up a policy for taking photos to write up a policy for taking photos and and posting photos of kids uh but and and posting photos of kids uh but and and posting photos of kids uh but yeah man the kids church like it's gold

yeah man the kids church like it's gold yeah man the kids church like it's gold and if you're doing the aftermath that's and if you're doing the aftermath that's and if you're doing the aftermath that's not a photo release form that you need not a photo release form that you need not a photo release form that you need right like you don't I mean again we right like you don't I mean again we right like you don't I mean again we don't you know we've talked about AI don't you know we've talked about AI don't you know we've talked about AI mining the creative work of others and mining the creative work of others and mining the creative work of others and yes Alex is repurposing the creative yes Alex is repurposing the creative yes Alex is repurposing the creative work of children for his own you know work of children for his own you know work of children for his own you know Church's financial gain clearly um but Church's financial gain clearly um but Church's financial gain clearly um but you don't have to get the photo release you don't have to get the photo release you don't have to get the photo release form from those parents uh and you get a form from those parents uh and you get a form from those parents uh and you get a sense though still of like what kids sense though still of like what kids sense though still of like what kids ministry is like when you see that from ministry is like when you see that from ministry is like when you see that from the social feed yeah the last piece of the social feed yeah the last piece of the social feed yeah the last piece of high quality content that already exists high quality content that already exists high quality content that already exists um before we get on to like the low um before we get on to like the low um before we get on to like the low effort design tools is just sharing effort design tools is just sharing effort design tools is just sharing stories about stuff that's going on in stories about stuff that's going on in stories about stuff that's going on in your community and I know that sounds your community and I know that sounds your community and I know that sounds like that s so Elementary or like or like that s so Elementary or like or like that s so Elementary or like or basic but it's true there are uh we have basic but it's true there are uh we have basic but it's true there are uh we have this tendency on social media in our this tendency on social media in our this tendency on social media in our churches to post static imagery and churches to post static imagery and churches to post static imagery and invitation to like events that we're invitation to like events that we're invitation to like events that we're doing and stuff we raising money for and doing and stuff we raising money for and doing and stuff we raising money for and that stuff is important but on social that stuff is important but on social that stuff is important but on social that's not that's not the the content that's not that's not the the content that's not that's not the the content archetype that really resonates with archetype that really resonates with archetype that really resonates with people and so we've talked about this people and so we've talked about this people and so we've talked about this before on the show just recently um the before on the show just recently um the before on the show just recently um the post I did about our church getting post I did about our church getting post I did about our church getting beehives beehives beehives so there's a couple there's a couple you so there's a couple there's a couple you so there's a couple there's a couple you know ways I could have gone about know ways I could have gone about know ways I could have gone about posting that piece of the same piece of posting that piece of the same piece of posting that piece of the same piece of content on social I could have snagged a content on social I could have snagged a content on social I could have snagged a picture of a beehive and then told the picture of a beehive and then told the picture of a beehive and then told the story in the caption or I could have story in the caption or I could have story in the caption or I could have done what I did which is take up my done what I did which is take up my done what I did which is take up my phone and record um turn it into like a phone and record um turn it into like a phone and record um turn it into like a bit of a parable a bit of a story use a bit of a parable a bit of a story use a bit of a parable a bit of a story use a little bit of Storytelling technique and

little bit of Storytelling technique and little bit of Storytelling technique and not with any like high quality camera or not with any like high quality camera or not with any like high quality camera or anything literally just my phone I anything literally just my phone I anything literally just my phone I edited it I shot it in Instagram and edited it I shot it in Instagram and edited it I shot it in Instagram and edited it in the Instagram real editor edited it in the Instagram real editor edited it in the Instagram real editor like no third party software anything like no third party software anything like no third party software anything and that story like I mentioned on a a and that story like I mentioned on a a and that story like I mentioned on a a show recently is our best performing show recently is our best performing show recently is our best performing social post of all time so like those social post of all time so like those social post of all time so like those little stories of things your church is little stories of things your church is little stories of things your church is up to they're happening all the time in up to they're happening all the time in up to they're happening all the time in your community and so don't overlook your community and so don't overlook your community and so don't overlook them in an effort to like promote the them in an effort to like promote the them in an effort to like promote the things you're doing but you can talk things you're doing but you can talk things you're doing but you can talk about the things you're doing but in a about the things you're doing but in a about the things you're doing but in a way that feels like a story and that is way that feels like a story and that is way that feels like a story and that is going to translate into really high going to translate into really high going to translate into really high quality content I was speaking at a quality content I was speaking at a quality content I was speaking at a conference this weekend and I'm doing conference this weekend and I'm doing conference this weekend and I'm doing you know you do it after a conference you know you do it after a conference you know you do it after a conference you're talking to people they come up to you're talking to people they come up to you're talking to people they come up to you they ask questions and this guy came you they ask questions and this guy came you they ask questions and this guy came up to me and he's like man like I follow up to me and he's like man like I follow up to me and he's like man like I follow your work he's like I'm trying to put your work he's like I'm trying to put your work he's like I'm trying to put into place all of your Like rules he's into place all of your Like rules he's into place all of your Like rules he's like but now I have no place left to like but now I have no place left to like but now I have no place left to actually do any promotion I was like actually do any promotion I was like actually do any promotion I was like yeah he's like what are your rules for yeah he's like what are your rules for yeah he's like what are your rules for that I was like well there are two that I was like well there are two that I was like well there are two things I call them sprint promotions and things I call them sprint promotions and things I call them sprint promotions and smuggle promotions and he's like looking smuggle promotions and he's like looking smuggle promotions and he's like looking a bit baffled and I was like you can a bit baffled and I was like you can a bit baffled and I was like you can catch that video okay good you didn't catch that video okay good you didn't catch that video okay good you didn't see everything I was like a Sprint see everything I was like a Sprint see everything I was like a Sprint promotion is when you just throw all the promotion is when you just throw all the promotion is when you just throw all the rules aside for like a week you're like rules aside for like a week you're like rules aside for like a week you're like look it's Christmas we're going to look it's Christmas we're going to look it's Christmas we're going to promote this and we're going to bother promote this and we're going to bother promote this and we're going to bother you but only for a week yeah and then you but only for a week yeah and then you but only for a week yeah and then we're just going to reset you can't do we're just going to reset you can't do we're just going to reset you can't do too much damage if it's just one week too much damage if it's just one week too much damage if it's just one week smuggle promotions are the way of doing smuggle promotions are the way of doing smuggle promotions are the way of doing this kind of thing indefinitely and the this kind of thing indefinitely and the this kind of thing indefinitely and the smuggle promotion is what Alex is smuggle promotion is what Alex is smuggle promotion is what Alex is describing here where he's talking about describing here where he's talking about describing here where he's talking about something the church is doing but he's something the church is doing but he's something the church is doing but he's not promoting it he's not saying like not promoting it he's not saying like not promoting it he's not saying like and we need you to help us like you know

and we need you to help us like you know and we need you to help us like you know install the Beehive so put your phobias install the Beehive so put your phobias install the Beehive so put your phobias aside and put your masks on like it's aside and put your masks on like it's aside and put your masks on like it's not that it's just telling the story of not that it's just telling the story of not that it's just telling the story of what's Happening a smuggled promotion is what's Happening a smuggled promotion is what's Happening a smuggled promotion is when the post itself is valuable and when the post itself is valuable and when the post itself is valuable and then you smuggle in a little promo at then you smuggle in a little promo at then you smuggle in a little promo at the very very end so that it doesn't the very very end so that it doesn't the very very end so that it doesn't detract from the value of the post the detract from the value of the post the detract from the value of the post the reason we have rules like the one in reason we have rules like the one in reason we have rules like the one in five Rule and the 50% rule the one in five Rule and the 50% rule the one in five Rule and the 50% rule the one in five rule no more than one out of every five rule no more than one out of every five rule no more than one out of every five posts should be promotional in five posts should be promotional in five posts should be promotional in nature the 50% rule if a post doesn't nature the 50% rule if a post doesn't nature the 50% rule if a post doesn't apply to at least half the audience it's apply to at least half the audience it's apply to at least half the audience it's not worth sharing on a public forum the not worth sharing on a public forum the not worth sharing on a public forum the reason we have these is to protect reason we have these is to protect reason we have these is to protect ourselves from ourselves because the ourselves from ourselves because the ourselves from ourselves because the algorithm is looking at positive signals algorithm is looking at positive signals algorithm is looking at positive signals and if we create content that is and if we create content that is and if we create content that is irrelevant to people meaning it's either irrelevant to people meaning it's either irrelevant to people meaning it's either not valuable to them or it doesn't apply not valuable to them or it doesn't apply not valuable to them or it doesn't apply to them those posts will not generate to them those posts will not generate to them those posts will not generate positive signals when our posts positive signals when our posts positive signals when our posts repeatedly don't generate positive repeatedly don't generate positive repeatedly don't generate positive signals the algorithm does not prefer signals the algorithm does not prefer signals the algorithm does not prefer our content it does not index our our content it does not index our our content it does not index our content it is not sharing our content content it is not sharing our content content it is not sharing our content with people this is not the previous era with people this is not the previous era with people this is not the previous era of social where people choose to follow of social where people choose to follow of social where people choose to follow you and 100% of your feed is people you you and 100% of your feed is people you you and 100% of your feed is people you choose to follow about half of your feed choose to follow about half of your feed choose to follow about half of your feed is people you choose to follow half is is people you choose to follow half is is people you choose to follow half is random yeah and if your content is not random yeah and if your content is not random yeah and if your content is not valuable you're not going to show up on valuable you're not going to show up on valuable you're not going to show up on that real estate for for people that that real estate for for people that that real estate for for people that don't follow you or people that follow don't follow you or people that follow don't follow you or people that follow you so these rules have to be followed you so these rules have to be followed you so these rules have to be followed otherwise your content will reach nobody otherwise your content will reach nobody otherwise your content will reach nobody so go ahead promote all you want no so go ahead promote all you want no so go ahead promote all you want no one's going to see it the other rule one's going to see it the other rule one's going to see it the other rule that we have repeat the best forget the that we have repeat the best forget the that we have repeat the best forget the rest continue to test Alex's Church rest continue to test Alex's Church rest continue to test Alex's Church published their greatest social post of published their greatest social post of published their greatest social post of all time was that a type of post that he all time was that a type of post that he all time was that a type of post that he had done before no it was a brand new had done before no it was a brand new had done before no it was a brand new type of thing it is now his type of thing it is now his type of thing it is now his responsibility to repeat the best I call

responsibility to repeat the best I call responsibility to repeat the best I call this a call back it is one of the most this a call back it is one of the most this a call back it is one of the most important elements of developing like a important elements of developing like a important elements of developing like a standup comedy routine the joke is funny standup comedy routine the joke is funny standup comedy routine the joke is funny you reference the joke 10 minutes later you reference the joke 10 minutes later you reference the joke 10 minutes later it's funnier because there's shared it's funnier because there's shared it's funnier because there's shared language and a shared moment that you're language and a shared moment that you're language and a shared moment that you're now building upon the same is true for now building upon the same is true for now building upon the same is true for social one of our uh fellow employees is social one of our uh fellow employees is social one of our uh fellow employees is having an issue in his backyard right having an issue in his backyard right having an issue in his backyard right now his issue is with the free roaming now his issue is with the free roaming now his issue is with the free roaming animals that are destroying his Gardens animals that are destroying his Gardens animals that are destroying his Gardens I wouldn't consider this person I wouldn't consider this person I wouldn't consider this person especially active on social media but in especially active on social media but in especially active on social media but in his stories over the past couple of his stories over the past couple of his stories over the past couple of weeks he has been taking his followers weeks he has been taking his followers weeks he has been taking his followers on the Journey of him trying to stop on the Journey of him trying to stop on the Journey of him trying to stop these animals whom he respects and wants these animals whom he respects and wants these animals whom he respects and wants to live a thriving life but not to try to live a thriving life but not to try to live a thriving life but not to try in the garden that he is trying to grow in the garden that he is trying to grow in the garden that he is trying to grow and because it's a story that he's and because it's a story that he's and because it's a story that he's telling over weeks now every time he telling over weeks now every time he telling over weeks now every time he publishes it shows up on my feed this publishes it shows up on my feed this publishes it shows up on my feed this call back element of social is something call back element of social is something call back element of social is something that I've just begun to kind of like that I've just begun to kind of like that I've just begun to kind of like pull the thread at a bit more but it is pull the thread at a bit more but it is pull the thread at a bit more but it is so so powerful and so Alex and his so so powerful and so Alex and his so so powerful and so Alex and his church should be telling the entire church should be telling the entire church should be telling the entire story of this beehive like if I don't story of this beehive like if I don't story of this beehive like if I don't see the installation if I don't see like see the installation if I don't see like see the installation if I don't see like oh we got the hives today if I don't see oh we got the hives today if I don't see oh we got the hives today if I don't see him going like oh the hives made honey him going like oh the hives made honey him going like oh the hives made honey like I don't know anything about like I don't know anything about like I don't know anything about should going it and because it's proven should going it and because it's proven should going it and because it's proven to it already the greatest post of all to it already the greatest post of all to it already the greatest post of all time that's not going to happen every time that's not going to happen every time that's not going to happen every time for your church but if you can call time for your church but if you can call time for your church but if you can call back the same themes and a story gets back the same themes and a story gets back the same themes and a story gets told over time and not in a single post told over time and not in a single post told over time and not in a single post now we're getting into a really powerful now we're getting into a really powerful now we're getting into a really powerful social strategy where you are basically social strategy where you are basically social strategy where you are basically installing yourself as a fixture in installing yourself as a fixture in installing yourself as a fixture in someone's feet it does not matter what someone's feet it does not matter what someone's feet it does not matter what Ryland posts next I am going to see it

Ryland posts next I am going to see it Ryland posts next I am going to see it even if it's a departure from his goer even if it's a departure from his goer even if it's a departure from his goer because I viewed all of his posts because I viewed all of his posts because I viewed all of his posts because I viewed the first one and then because I viewed the first one and then because I viewed the first one and then Instagram was like oh he's doing the Instagram was like oh he's doing the Instagram was like oh he's doing the goer thing again let's show him the goer thing again let's show him the goer thing again let's show him the second one and it kept showing up the second one and it kept showing up the second one and it kept showing up the call back tell these stories over time I call back tell these stories over time I call back tell these stories over time I I can't say enough about the value of I can't say enough about the value of I can't say enough about the value of like the storytelling feature like your like the storytelling feature like your like the storytelling feature like your church has VBS coming up what are you church has VBS coming up what are you church has VBS coming up what are you going to do join us for VBS no don't going to do join us for VBS no don't going to do join us for VBS no don't even do that yeah just show me like oh even do that yeah just show me like oh even do that yeah just show me like oh we're preparing for VBS today we got we're preparing for VBS today we got we're preparing for VBS today we got like the signage or today we got to get like the signage or today we got to get like the signage or today we got to get we got to go by Bristol board because we we got to go by Bristol board because we we got to go by Bristol board because we need science to do this fun crap like need science to do this fun crap like need science to do this fun crap like just show me that now VBS is on my mind just show me that now VBS is on my mind just show me that now VBS is on my mind now when you promote it from a stage now when you promote it from a stage now when you promote it from a stage announcement two weeks from now and I've announcement two weeks from now and I've announcement two weeks from now and I've seen three of these reals it's actually seen three of these reals it's actually seen three of these reals it's actually so much more compelling because I've so much more compelling because I've so much more compelling because I've seen behind the scenes it's top of mind seen behind the scenes it's top of mind seen behind the scenes it's top of mind you incepted me with a smuggle promotion you incepted me with a smuggle promotion you incepted me with a smuggle promotion because you weren't just being like sign because you weren't just being like sign because you weren't just being like sign up for this thing now I actually have up for this thing now I actually have up for this thing now I actually have context for it I'm more bought in I'm context for it I'm more bought in I'm context for it I'm more bought in I'm more likely to respond and we've heard more likely to respond and we've heard more likely to respond and we've heard the objections to using social this way the objections to using social this way the objections to using social this way which is like well how does this which is like well how does this which is like well how does this translate to like what we're doing in translate to like what we're doing in translate to like what we're doing in person I'll tell you exactly how is that person I'll tell you exactly how is that person I'll tell you exactly how is that when Ryland walked into the office this when Ryland walked into the office this when Ryland walked into the office this morning the first thing I said to him is morning the first thing I said to him is morning the first thing I said to him is did you have any go for invasions last did you have any go for invasions last did you have any go for invasions last night like the thing that's happening night like the thing that's happening night like the thing that's happening online translates it crosses over into online translates it crosses over into online translates it crosses over into interpersonal relationship so yeah interpersonal relationship so yeah interpersonal relationship so yeah that's Gophers that's in the office that's Gophers that's in the office that's Gophers that's in the office that's that is what it is but it's so that's that is what it is but it's so that's that is what it is but it's so true with the stories you tell on social true with the stories you tell on social true with the stories you tell on social they're going to ask you in the state in they're going to ask you in the state in they're going to ask you in the state in the lobby oh I saw you get the bristol the lobby oh I saw you get the bristol the lobby oh I saw you get the bristol board for VBS ex exactly or the bees and board for VBS ex exactly or the bees and board for VBS ex exactly or the bees and it's like we on our Sunday service when it's like we on our Sunday service when it's like we on our Sunday service when we're there to worship God like when the we're there to worship God like when the we're there to worship God like when the lights are on and the mics are on we're lights are on and the mics are on we're lights are on and the mics are on we're not talking about the bees every Sunday

not talking about the bees every Sunday not talking about the bees every Sunday but I can talk about the bees every week but I can talk about the bees every week but I can talk about the bees every week on social like a can and those touch on social like a can and those touch on social like a can and those touch points those conversations will will points those conversations will will points those conversations will will translate they'll cross over into translate they'll cross over into translate they'll cross over into interpersonal relationships now all of a interpersonal relationships now all of a interpersonal relationships now all of a sudden the whole church is bought in on sudden the whole church is bought in on sudden the whole church is bought in on the idea of the bees and we haven't the idea of the bees and we haven't the idea of the bees and we haven't spent very much time talking about it spent very much time talking about it spent very much time talking about it from the stage at all and that's the from the stage at all and that's the from the stage at all and that's the power of of social because it's a means power of of social because it's a means power of of social because it's a means for communication like we have folks in for communication like we have folks in for communication like we have folks in their butts in seats for one hour a week their butts in seats for one hour a week their butts in seats for one hour a week if that there are these 167 other hours if that there are these 167 other hours if that there are these 167 other hours where for a lot of those hours people where for a lot of those hours people where for a lot of those hours people are on social media whether we would are on social media whether we would are on social media whether we would prefer them to be or not they just are prefer them to be or not they just are prefer them to be or not they just are and so it's to our benefit that we use and so it's to our benefit that we use and so it's to our benefit that we use these digital means of communication to these digital means of communication to these digital means of communication to continue the conversation continue the continue the conversation continue the continue the conversation continue the the ministry the work we're doing in our the ministry the work we're doing in our the ministry the work we're doing in our churches um on these digital spaces so churches um on these digital spaces so churches um on these digital spaces so that it because it will it will cross that it because it will it will cross that it because it will it will cross over it'll translate into interpersonal over it'll translate into interpersonal over it'll translate into interpersonal relationship and like physical physical relationship and like physical physical relationship and like physical physical and spiritual formation of folks in your and spiritual formation of folks in your and spiritual formation of folks in your community I want everyone to start community I want everyone to start community I want everyone to start thinking about what are we promoting thinking about what are we promoting thinking about what are we promoting this summer this fall depending on when this summer this fall depending on when this summer this fall depending on when you're listening to this episode this you're listening to this episode this you're listening to this episode this season what are kind of the big season what are kind of the big season what are kind of the big Cornerstone events Cornerstone events Cornerstone events chur get inv grunch it's VBS maybe it's chur get inv grunch it's VBS maybe it's chur get inv grunch it's VBS maybe it's know Tobe it's like get you know more know Tobe it's like get you know more know Tobe it's like get you know more volunteers whatever it is think about it volunteers whatever it is think about it volunteers whatever it is think about it and then think about when you want to and then think about when you want to and then think about when you want to First make that announcement and how First make that announcement and how First make that announcement and how many weeks you want to do it for all many weeks you want to do it for all many weeks you want to do it for all right we want to make this announcement right we want to make this announcement right we want to make this announcement for four weeks over the month of August for four weeks over the month of August for four weeks over the month of August okay in June and July you can be laying okay in June and July you can be laying okay in June and July you can be laying the groundwork for these things with the groundwork for these things with the groundwork for these things with smuggle promotions you can tell just smuggle promotions you can tell just smuggle promotions you can tell just simple stories and we know that video

simple stories and we know that video simple stories and we know that video shot on phones are preferred right now shot on phones are preferred right now shot on phones are preferred right now you don't need to take out the camera you don't need to take out the camera you don't need to take out the camera just take out your phone and record just take out your phone and record just take out your phone and record directly within Instagram directly directly within Instagram directly directly within Instagram directly within Tik Tok directly within Facebook within Tik Tok directly within Facebook within Tik Tok directly within Facebook whatever it might be and just start whatever it might be and just start whatever it might be and just start telling the story of like how you're telling the story of like how you're telling the story of like how you're preparing for this type of thing because preparing for this type of thing because preparing for this type of thing because think about when you go somewhere if you think about when you go somewhere if you think about when you go somewhere if you go to see a concert and you've never go to see a concert and you've never go to see a concert and you've never heard the band before and now think heard the band before and now think heard the band before and now think about going to see a concert and you about going to see a concert and you about going to see a concert and you know the words to every single one of know the words to every single one of know the words to every single one of their songs when you are primed you're their songs when you are primed you're their songs when you are primed you're already going to experience that thing already going to experience that thing already going to experience that thing and be bought in so much more that and be bought in so much more that and be bought in so much more that translates to something like getting translates to something like getting translates to something like getting more volunteers getting more small more volunteers getting more small more volunteers getting more small groups enrollment getting early kids groups enrollment getting early kids groups enrollment getting early kids sign up so you know the number so you sign up so you know the number so you sign up so you know the number so you can prepare for VBS all of these things can prepare for VBS all of these things can prepare for VBS all of these things can be done and a smuggle promotion this can be done and a smuggle promotion this can be done and a smuggle promotion this beehive one is the best example that beehive one is the best example that beehive one is the best example that I've seen from a church it can be I've seen from a church it can be I've seen from a church it can be reproduced in any context indefinitely reproduced in any context indefinitely reproduced in any context indefinitely using existing rhythms in your church using existing rhythms in your church using existing rhythms in your church low effort design tools it's your phone low effort design tools it's your phone low effort design tools it's your phone yeah uh okay before we get on to the yeah uh okay before we get on to the yeah uh okay before we get on to the lower design tools because I know that's lower design tools because I know that's lower design tools because I know that's what people are really here for um one what people are really here for um one what people are really here for um one free tip that story in particular The free tip that story in particular The free tip that story in particular The Beehive post I had someone in our Beehive post I had someone in our Beehive post I had someone in our community respond in a DM to that story community respond in a DM to that story community respond in a DM to that story be like yeah the bees are cool but uh be like yeah the bees are cool but uh be like yeah the bees are cool but uh how did you make that video look so like how did you make that video look so like how did you make that video look so like crisp and the simple free tip is that I crisp and the simple free tip is that I crisp and the simple free tip is that I used I didn't use my front facing camera used I didn't use my front facing camera used I didn't use my front facing camera I used my back facing camera and I used my back facing camera and I used my back facing camera and sometimes I'm prone to film on like 0.5 sometimes I'm prone to film on like 0.5 sometimes I'm prone to film on like 0.5 magnification on my back facing camera magnification on my back facing camera magnification on my back facing camera you get that wide angle look but I was you get that wide angle look but I was you get that wide angle look but I was outside the light was good and I chose outside the light was good and I chose outside the light was good and I chose to do just a regular camera like the one

to do just a regular camera like the one to do just a regular camera like the one the 1X and it's it's it's tight enough the 1X and it's it's it's tight enough the 1X and it's it's it's tight enough where I've got some depth the field but where I've got some depth the field but where I've got some depth the field but it's not too tight where I can't hold it it's not too tight where I can't hold it it's not too tight where I can't hold it out here and it captures the whole uh out here and it captures the whole uh out here and it captures the whole uh image did you have problems keeping image did you have problems keeping image did you have problems keeping yourself Center at all on 1X I didn't yourself Center at all on 1X I didn't yourself Center at all on 1X I didn't maybe just because I have I have maybe just because I have I have maybe just because I have I have practice with it five you can't mess up practice with it five you can't mess up practice with it five you can't mess up like it's so wide you're always going to like it's so wide you're always going to like it's so wide you're always going to be in frame yeah and so that was enough be in frame yeah and so that was enough be in frame yeah and so that was enough for her to be like wow this looks for her to be like wow this looks for her to be like wow this looks awesome but it didn't look like I filmed awesome but it didn't look like I filmed awesome but it didn't look like I filmed it with a c500 Mark II or something it with a c500 Mark II or something it with a c500 Mark II or something right which we've talked about you get right which we've talked about you get right which we've talked about you get too polished too produced and suddenly too polished too produced and suddenly too polished too produced and suddenly people don't feel like you're telling a people don't feel like you're telling a people don't feel like you're telling a story they're like what what are they story they're like what what are they story they're like what what are they selling me here unless of course your selling me here unless of course your selling me here unless of course your audience is entirely creative people ask audience is entirely creative people ask audience is entirely creative people ask bra well why are you not following your bra well why are you not following your bra well why are you not following your my your your advice because all of my my your your advice because all of my my your your advice because all of my audience is creatives and they want to audience is creatives and they want to audience is creatives and they want to be like whoa look you put the text be like whoa look you put the text be like whoa look you put the text behind his behind his behind his head okay three low effort design tools head okay three low effort design tools head okay three low effort design tools and I mean like really low effort the and I mean like really low effort the and I mean like really low effort the first we've talked about already is first we've talked about already is first we've talked about already is canva so this is for still um images canva so this is for still um images canva so this is for still um images when you get into Cana if you've never when you get into Cana if you've never when you get into Cana if you've never used canva before first of all it's free used canva before first of all it's free used canva before first of all it's free it's mostly free they have a Pro Plan it's mostly free they have a Pro Plan it's mostly free they have a Pro Plan but I've never paid for it um so but I've never paid for it um so but I've never paid for it um so anything you see on my church it's all anything you see on my church it's all anything you see on my church it's all canva free um and I use it for social canva free um and I use it for social canva free um and I use it for social posts I actually already mentioned I posts I actually already mentioned I posts I actually already mentioned I used it for the um Advent devotional as used it for the um Advent devotional as used it for the um Advent devotional as well you can design pretty much anything well you can design pretty much anything well you can design pretty much anything in canva like it's they have a lot of in canva like it's they have a lot of in canva like it's they have a lot of templates for a lot of stuff um there's templates for a lot of stuff um there's templates for a lot of stuff um there's even some video stuff you can do in even some video stuff you can do in even some video stuff you can do in there as well but when I go to canva I'm there as well but when I go to canva I'm there as well but when I go to canva I'm clicking on Instagram post Vertical and clicking on Instagram post Vertical and clicking on Instagram post Vertical and because I have used some templates because I have used some templates because I have used some templates before when I open that it's going to before when I open that it's going to before when I open that it's going to show me a bunch of templates that it show me a bunch of templates that it show me a bunch of templates that it thinks I already like and surprise thinks I already like and surprise thinks I already like and surprise surprise it's right most of the time and surprise it's right most of the time and surprise it's right most of the time and so I spent when I first started using so I spent when I first started using so I spent when I first started using Cana I found a few templates that I did

Cana I found a few templates that I did Cana I found a few templates that I did like and once you start like making one like and once you start like making one like and once you start like making one it gets the signals it's like we're it gets the signals it's like we're it gets the signals it's like we're going to show this person more templates going to show this person more templates going to show this person more templates like this and so my Instagram page has like this and so my Instagram page has like this and so my Instagram page has an aesthetic not all of the posts are an aesthetic not all of the posts are an aesthetic not all of the posts are the same template but it has an the same template but it has an the same template but it has an aesthetic that feels um congruent and aesthetic that feels um congruent and aesthetic that feels um congruent and that's just canva doing the work of like that's just canva doing the work of like that's just canva doing the work of like recommending me new templates I'm not recommending me new templates I'm not recommending me new templates I'm not going out of my way to like to choose going out of my way to like to choose going out of my way to like to choose something that looks good on the grid something that looks good on the grid something that looks good on the grid it's just Cana knows that I like this it's just Cana knows that I like this it's just Cana knows that I like this type of design it's serving me new type of design it's serving me new type of design it's serving me new templates and I'm using and the grid templates and I'm using and the grid templates and I'm using and the grid ends up looking great um so the ends up looking great um so the ends up looking great um so the templates are cool because you can edit templates are cool because you can edit templates are cool because you can edit them it's all web based right so you them it's all web based right so you them it's all web based right so you edit it right in your browser just like edit it right in your browser just like edit it right in your browser just like you would in in Photoshop or or even a you would in in Photoshop or or even a you would in in Photoshop or or even a photo editor that's more like Elementary photo editor that's more like Elementary photo editor that's more like Elementary than that and you can duplicate Pages than that and you can duplicate Pages than that and you can duplicate Pages everything is saved automatically so I everything is saved automatically so I everything is saved automatically so I can go back and if I really liked a can go back and if I really liked a can go back and if I really liked a template and the way I customized it I template and the way I customized it I template and the way I customized it I can just go back and if I'm using my can just go back and if I'm using my can just go back and if I'm using my account it's all there so I can just account it's all there so I can just account it's all there so I can just swap in a new sermon quote or swap in a swap in a new sermon quote or swap in a swap in a new sermon quote or swap in a new quote post or a new scripture a new new quote post or a new scripture a new new quote post or a new scripture a new image and Export it again as a PNG and image and Export it again as a PNG and image and Export it again as a PNG and now I've got a new post that is built now I've got a new post that is built now I've got a new post that is built off the same template from another post off the same template from another post off the same template from another post so I'm maintaining that like design so I'm maintaining that like design so I'm maintaining that like design aesthetic so canva is powering aesthetic so canva is powering aesthetic so canva is powering 99% of our static posts on Instagram 99% of our static posts on Instagram 99% of our static posts on Instagram sometimes if I'm trying to do something sometimes if I'm trying to do something sometimes if I'm trying to do something a little bit more specialized I'll go to a little bit more specialized I'll go to a little bit more specialized I'll go to photoshop and just do it because I know photoshop and just do it because I know photoshop and just do it because I know what I want to do um but for the most what I want to do um but for the most what I want to do um but for the most part I have the content which is the part I have the content which is the part I have the content which is the sermon quote the um scripture verse the sermon quote the um scripture verse the sermon quote the um scripture verse the call back to something that happened in call back to something that happened in call back to something that happened in our service a guided prayer I have the our service a guided prayer I have the our service a guided prayer I have the content already I'm just going to canva

content already I'm just going to canva content already I'm just going to canva I'm clicking on Instagram post and I'm I'm clicking on Instagram post and I'm I'm clicking on Instagram post and I'm looking through a bunch of templates looking through a bunch of templates looking through a bunch of templates till I find one that I like I put in the till I find one that I like I put in the till I find one that I like I put in the content I click download I air drop it content I click download I air drop it content I click download I air drop it to my phone actually I don't air drop it to my phone actually I don't air drop it to my phone actually I don't air drop it to my phone I'm using you're going to to my phone I'm using you're going to to my phone I'm using you're going to hate this I'm using the The Meta hate this I'm using the The Meta hate this I'm using the The Meta business suite and I'm scheduling a post business suite and I'm scheduling a post business suite and I'm scheduling a post um because these moments of inspiration um because these moments of inspiration um because these moments of inspiration happen at sometimes in opportune times happen at sometimes in opportune times happen at sometimes in opportune times so sometimes I'll have a little bit of so sometimes I'll have a little bit of so sometimes I'll have a little bit of bandwidth at like 8:00 p.m. and oh I'm bandwidth at like 8:00 p.m. and oh I'm bandwidth at like 8:00 p.m. and oh I'm ready I have some Creative Energy design ready I have some Creative Energy design ready I have some Creative Energy design that post but 800 p.m. is not the right that post but 800 p.m. is not the right that post but 800 p.m. is not the right time so I'll design it I'll download it time so I'll design it I'll download it time so I'll design it I'll download it and I'll schedule it for tomorrow and I'll schedule it for tomorrow and I'll schedule it for tomorrow morning at 8:00 a.m. or you know morning at 8:00 a.m. or you know morning at 8:00 a.m. or you know sometimes it's midf afternoon oh I've sometimes it's midf afternoon oh I've sometimes it's midf afternoon oh I've got I I can do this post in canva for 30 got I I can do this post in canva for 30 got I I can do this post in canva for 30 seconds so I can literally do it at work seconds so I can literally do it at work seconds so I can literally do it at work it's not going to take away from my work it's not going to take away from my work it's not going to take away from my work boom designed I'll schedule it for two boom designed I'll schedule it for two boom designed I'll schedule it for two days from now or I'll schedule it for days from now or I'll schedule it for days from now or I'll schedule it for next week because I've already posted next week because I've already posted next week because I've already posted this week and I need to take no weeks this week and I need to take no weeks this week and I need to take no weeks off so I don't need to double up this off so I don't need to double up this off so I don't need to double up this week maybe next week I look at my week maybe next week I look at my week maybe next week I look at my calendar I'm away I'm going to schedule calendar I'm away I'm going to schedule calendar I'm away I'm going to schedule that for next week that's kind of that for next week that's kind of that for next week that's kind of putting it in the bank right so that's putting it in the bank right so that's putting it in the bank right so that's for still stuff for still stuff for still stuff for video posts um I've been using cap for video posts um I've been using cap for video posts um I've been using cap cut and this is thanks to you um we've cut and this is thanks to you um we've cut and this is thanks to you um we've been doing this a little bit at work been doing this a little bit at work been doing this a little bit at work we're working with churches and and and we're working with churches and and and we're working with churches and and and we've been leveraging cap cut and their we've been leveraging cap cut and their we've been leveraging cap cut and their templates again their video templates to templates again their video templates to templates again their video templates to create these really awesome videos often create these really awesome videos often create these really awesome videos often like recap videos Sunday service recap like recap videos Sunday service recap like recap videos Sunday service recap videos that are stylized that are set to videos that are stylized that are set to videos that are stylized that are set to music they're synced up to music and music they're synced up to music and music they're synced up to music and again you can make a video post like again you can make a video post like again you can make a video post like this from a template and cap cut in 30 this from a template and cap cut in 30 this from a template and cap cut in 30 seconds 60 seconds by simply clicking on seconds 60 seconds by simply clicking on seconds 60 seconds by simply clicking on the template you like again this is free the template you like again this is free the template you like again this is free template you like adding the photos that

template you like adding the photos that template you like adding the photos that you took from the church picnic last you took from the church picnic last you took from the church picnic last week and playing it to watch it back week and playing it to watch it back week and playing it to watch it back clicking download and posting to clicking download and posting to clicking download and posting to Instagram so this is the Strate strategy Instagram so this is the Strate strategy Instagram so this is the Strate strategy we're using for um short form video we're using for um short form video we're using for um short form video because we know that reals on Instagram because we know that reals on Instagram because we know that reals on Instagram and Facebook are really important to a and Facebook are really important to a and Facebook are really important to a successful social strategy but here's successful social strategy but here's successful social strategy but here's what's unique about our church that I what's unique about our church that I what's unique about our church that I know is not unique for a lot of our know is not unique for a lot of our know is not unique for a lot of our audience we don't record our Sunday audience we don't record our Sunday audience we don't record our Sunday services so we can't actually put into services so we can't actually put into services so we can't actually put into practice the strategy that we talk about practice the strategy that we talk about practice the strategy that we talk about on the show all the time which is oh on the show all the time which is oh on the show all the time which is oh just you already have this video grab just you already have this video grab just you already have this video grab the hook chop it up post it well we the hook chop it up post it well we the hook chop it up post it well we don't have that and so what we've been don't have that and so what we've been don't have that and so what we've been doing is um making short form videos doing is um making short form videos doing is um making short form videos either out of still images on cap cut or either out of still images on cap cut or either out of still images on cap cut or uh a couple weeks ago we had a picnic I uh a couple weeks ago we had a picnic I uh a couple weeks ago we had a picnic I just I knew that I was going to have to just I knew that I was going to have to just I knew that I was going to have to make this post so I took up my phone make this post so I took up my phone make this post so I took up my phone again it's in my pocket again it's in my pocket again it's in my pocket for maybe two minutes two or three for maybe two minutes two or three for maybe two minutes two or three minutes I filmed a couple quick clips of minutes I filmed a couple quick clips of minutes I filmed a couple quick clips of us having a picnic I put my phone away us having a picnic I put my phone away us having a picnic I put my phone away and continued to picnic with our friends and continued to picnic with our friends and continued to picnic with our friends I'm not sure anyone noticed I was I'm not sure anyone noticed I was I'm not sure anyone noticed I was filming them and then by Sunday filming them and then by Sunday filming them and then by Sunday afternoon I had gone into cap cut chosen afternoon I had gone into cap cut chosen afternoon I had gone into cap cut chosen a template just uploaded those videos a template just uploaded those videos a template just uploaded those videos downloaded and posted Sunday recap just downloaded and posted Sunday recap just downloaded and posted Sunday recap just like that um and that was because we had like that um and that was because we had like that um and that was because we had just done this promotion of like hey we just done this promotion of like hey we just done this promotion of like hey we want to get picnic tables we need your want to get picnic tables we need your want to get picnic tables we need your help will you share what you have with help will you share what you have with help will you share what you have with us and and can we pull some money us and and can we pull some money us and and can we pull some money together to buy these picnic tables we together to buy these picnic tables we together to buy these picnic tables we got the picnic tables and our community got the picnic tables and our community got the picnic tables and our community deserves to see the fruit of their gifts deserves to see the fruit of their gifts deserves to see the fruit of their gifts whether they stayed for the picnic or whether they stayed for the picnic or whether they stayed for the picnic or not and so it was really important that

not and so it was really important that not and so it was really important that I document that quickly post it quickly I document that quickly post it quickly I document that quickly post it quickly all in all that post probably took me 5 all in all that post probably took me 5 all in all that post probably took me 5 to 10 minutes between filming uh to 10 minutes between filming uh to 10 minutes between filming uh selecting the template editing and selecting the template editing and selecting the template editing and posting and now we have this like this posting and now we have this like this posting and now we have this like this celebratory piece of content that celebratory piece of content that celebratory piece of content that everyone gets to share online uh everyone gets to share online uh everyone gets to share online uh regardless of if they were there in the regardless of if they were there in the regardless of if they were there in the moment or Not Another tip for cap cut is moment or Not Another tip for cap cut is moment or Not Another tip for cap cut is it also is able to use live photos yeah it also is able to use live photos yeah it also is able to use live photos yeah which which are basically they in the which which are basically they in the which which are basically they in the templates you would not be able to templates you would not be able to templates you would not be able to distinguish them from videos and so it's distinguish them from videos and so it's distinguish them from videos and so it's always just best practice like if you're always just best practice like if you're always just best practice like if you're just taking photos and and I would just taking photos and and I would just taking photos and and I would encourage every Church to do this as a encourage every Church to do this as a encourage every Church to do this as a supplement to if you already have supplement to if you already have supplement to if you already have photographers like taking really high photographers like taking really high photographers like taking really high quality photos is just be snapping live quality photos is just be snapping live quality photos is just be snapping live photos because those live photos once photos because those live photos once photos because those live photos once they're integrated into the cap cut they're integrated into the cap cut they're integrated into the cap cut templates look like you have all this templates look like you have all this templates look like you have all this video footage but you don't they were video footage but you don't they were video footage but you don't they were just live photos uh so that that's a just live photos uh so that that's a just live photos uh so that that's a huge huge win also and the other thing I huge huge win also and the other thing I huge huge win also and the other thing I wanted to emphasize here is is that you wanted to emphasize here is is that you wanted to emphasize here is is that you know Alex is describing this new Rhythm know Alex is describing this new Rhythm know Alex is describing this new Rhythm that he's found himself in and he's that he's found himself in and he's that he's found himself in and he's still pretty early into it social is one still pretty early into it social is one still pretty early into it social is one of those things that you can really only of those things that you can really only of those things that you can really only learn in the trenches you can read about learn in the trenches you can read about learn in the trenches you can read about it um you can see other people doing it it um you can see other people doing it it um you can see other people doing it but then you do it yourself when I spoke but then you do it yourself when I spoke but then you do it yourself when I spoke at the conference this weekend you know at the conference this weekend you know at the conference this weekend you know what analogy I used I was like look you what analogy I used I was like look you what analogy I used I was like look you can read about baking can read about baking can read about baking bread but until you get your hands in bread but until you get your hands in bread but until you get your hands in that dough and you feel the hydration that dough and you feel the hydration that dough and you feel the hydration levels that's right how do I describe to levels that's right how do I describe to levels that's right how do I describe to you the hydration level you can't you you the hydration level you can't you you the hydration level you can't you got to feel it and you only can do that got to feel it and you only can do that got to feel it and you only can do that by being in the trenches of the yeast by being in the trenches of the yeast by being in the trenches of the yeast and the same thing is true with social and the same thing is true with social and the same thing is true with social the more that you do it the more you'll

the more that you do it the more you'll the more that you do it the more you'll develop that muscle I promise you it is develop that muscle I promise you it is develop that muscle I promise you it is going to feel weird at first you're going to feel weird at first you're going to feel weird at first you're going to be like oh we're taking photos going to be like oh we're taking photos going to be like oh we're taking photos in a place we normally don't I'm filming in a place we normally don't I'm filming in a place we normally don't I'm filming myself in a way that I never would I'm myself in a way that I never would I'm myself in a way that I never would I'm using Instagram's like interface and using Instagram's like interface and using Instagram's like interface and it's very different from an interface it's very different from an interface it's very different from an interface that I'm familiar with sometimes we see that I'm familiar with sometimes we see that I'm familiar with sometimes we see this with actual um like professionals this with actual um like professionals this with actual um like professionals like I'm used to using like the pro like I'm used to using like the pro like I'm used to using like the pro tools and now you want me to use like tools and now you want me to use like tools and now you want me to use like the like dumb down tools which actually the like dumb down tools which actually the like dumb down tools which actually don't know how to use it's like I'm a don't know how to use it's like I'm a don't know how to use it's like I'm a beginner which is kind of embarrassing beginner which is kind of embarrassing beginner which is kind of embarrassing cuz I shouldn't be a beginner that is cuz I shouldn't be a beginner that is cuz I shouldn't be a beginner that is all normal everyone feels it you got to all normal everyone feels it you got to all normal everyone feels it you got to push through it favorite thing that my push through it favorite thing that my push through it favorite thing that my friend Sean ever said is your first friend Sean ever said is your first friend Sean ever said is your first videos are your worst videos and the videos are your worst videos and the videos are your worst videos and the same is true for any social post your same is true for any social post your same is true for any social post your first posts are going to be your worst first posts are going to be your worst first posts are going to be your worst post how do you avoid that you can't you post how do you avoid that you can't you post how do you avoid that you can't you have to go through it and so the more have to go through it and so the more have to go through it and so the more you do it the more you become you do it the more you become you do it the more you become comfortable the more you remember oh I comfortable the more you remember oh I comfortable the more you remember oh I should take note of that idea right now should take note of that idea right now should take note of that idea right now I'm not really in the practice of taking I'm not really in the practice of taking I'm not really in the practice of taking notes of my ideas because I'd never done notes of my ideas because I'd never done notes of my ideas because I'd never done it before I just let my ideas kind of go it before I just let my ideas kind of go it before I just let my ideas kind of go but now they're more valuable I need to but now they're more valuable I need to but now they're more valuable I need to write them down oh I'm going to hold my write them down oh I'm going to hold my write them down oh I'm going to hold my phone in a slightly different way phone in a slightly different way phone in a slightly different way because the first time I did it I because the first time I did it I because the first time I did it I realized I wasn't perfectly in the frame realized I wasn't perfectly in the frame realized I wasn't perfectly in the frame I'm going to change from 1X to 0.5x all I'm going to change from 1X to 0.5x all I'm going to change from 1X to 0.5x all these things you can only learn by doing these things you can only learn by doing these things you can only learn by doing and so we encourage you to just do and and so we encourage you to just do and and so we encourage you to just do and that's why what Alex is talking about that's why what Alex is talking about that's why what Alex is talking about right now Reverend rural is so valuable right now Reverend rural is so valuable right now Reverend rural is so valuable because it's low effort creation tools because it's low effort creation tools because it's low effort creation tools and it's repurposing stuff you've and it's repurposing stuff you've and it's repurposing stuff you've already done so we're trying to remove already done so we're trying to remove already done so we're trying to remove every single burle uh burden every every single burle uh burden every every single burle uh burden every single hurdle so that you can begin single hurdle so that you can begin single hurdle so that you can begin actually doing because the real gems actually doing because the real gems actually doing because the real gems that you're going to discover are once that you're going to discover are once that you're going to discover are once you're actually doing the stuff yes um you're actually doing the stuff yes um you're actually doing the stuff yes um one more low effort design tool now this one more low effort design tool now this one more low effort design tool now this is a tool actually that we make here at is a tool actually that we make here at is a tool actually that we make here at nucleus but I am a I'm a our church is a

nucleus but I am a I'm a our church is a nucleus but I am a I'm a our church is a personal user of it so I get to talk personal user of it so I get to talk personal user of it so I get to talk about it this way is nucleus media so about it this way is nucleus media so about it this way is nucleus media so nucleus media is a product of ours nucleus media is a product of ours nucleus media is a product of ours there's stock video there's worship there's stock video there's worship there's stock video there's worship backgrounds and countdowns but there's a backgrounds and countdowns but there's a backgrounds and countdowns but there's a daily done for you social media pack and daily done for you social media pack and daily done for you social media pack and most of those posts are um static like most of those posts are um static like most of those posts are um static like image posts and they're all designed for image posts and they're all designed for image posts and they're all designed for like spiritual formation and such but like spiritual formation and such but like spiritual formation and such but every week there's one short form video every week there's one short form video every week there's one short form video and they are catered towards like and they are catered towards like and they are catered towards like spiritual formation some of my favorite spiritual formation some of my favorite spiritual formation some of my favorite folks that that we design and that that folks that that we design and that that folks that that we design and that that we send to our our users and so I use we send to our our users and so I use we send to our our users and so I use these again because we're not recording these again because we're not recording these again because we're not recording our sermons and posting them to our sermons and posting them to our sermons and posting them to supplement our reals um kind of quota supplement our reals um kind of quota supplement our reals um kind of quota and so I will I'll download a nucleus and so I will I'll download a nucleus and so I will I'll download a nucleus media um video and I'll post that if I media um video and I'll post that if I media um video and I'll post that if I haven't posted a video or a while uh in haven't posted a video or a while uh in haven't posted a video or a while uh in a while and so I want to show a few a while and so I want to show a few a while and so I want to show a few examples of some of these posts that examples of some of these posts that examples of some of these posts that we've done at our church if we've got we've done at our church if we've got we've done at our church if we've got time and one of those posts happens the time and one of those posts happens the time and one of those posts happens the last one is a nucleus media one so you last one is a nucleus media one so you last one is a nucleus media one so you can see it there um so let's start with can see it there um so let's start with can see it there um so let's start with this one this is uh an example of a this one this is uh an example of a this one this is uh an example of a sermon quote and you'll notice that it sermon quote and you'll notice that it sermon quote and you'll notice that it is uh Carousel we've talked about this is uh Carousel we've talked about this is uh Carousel we've talked about this on the show a lot uh in your social on the show a lot uh in your social on the show a lot uh in your social strategy on The Brady sheerer Instagram strategy on The Brady sheerer Instagram strategy on The Brady sheerer Instagram page like carousels have really been page like carousels have really been page like carousels have really been going off for you um and that's been my going off for you um and that's been my going off for you um and that's been my experience as well I love a carousel for experience as well I love a carousel for experience as well I love a carousel for a few different reasons like one it's a a few different reasons like one it's a a few different reasons like one it's a bit of an algorithm hack because you bit of an algorithm hack because you bit of an algorithm hack because you give your post more than one opportunity give your post more than one opportunity give your post more than one opportunity to show up in somebody's feed so I'm not to show up in somebody's feed so I'm not to show up in somebody's feed so I'm not sure if if you've experienced this but sure if if you've experienced this but sure if if you've experienced this but you'll be scrolling through your feed you'll be scrolling through your feed you'll be scrolling through your feed you'll see um I'll use you as an example you'll see um I'll use you as an example you'll see um I'll use you as an example I'll see one of your Carousel posts but I'll see one of your Carousel posts but I'll see one of your Carousel posts but I won't engage with it because I'm a

I won't engage with it because I'm a I won't engage with it because I'm a friend with you in real life and not friend with you in real life and not friend with you in real life and not online so I'm not liking or commenting online so I'm not liking or commenting online so I'm not liking or commenting or whatever I close the app I go back or whatever I close the app I go back or whatever I close the app I go back later on that afternoon I'm scrolling later on that afternoon I'm scrolling later on that afternoon I'm scrolling through my feet again another one I see through my feet again another one I see through my feet again another one I see the same post but it's another slide so the same post but it's another slide so the same post but it's another slide so it's kind of Instagram saying like Okay it's kind of Instagram saying like Okay it's kind of Instagram saying like Okay we know that you're friends with this we know that you're friends with this we know that you're friends with this person because of how you DM them or person because of how you DM them or person because of how you DM them or like your history and you scrolled past like your history and you scrolled past like your history and you scrolled past this post we think we think you might this post we think we think you might this post we think we think you might have done that by accident we think you have done that by accident we think you have done that by accident we think you might like this and so they show it to might like this and so they show it to might like this and so they show it to you again but they don't show you the you again but they don't show you the you again but they don't show you the first slide they show you the second first slide they show you the second first slide they show you the second slide and that's really key and I know slide and that's really key and I know slide and that's really key and I know this yeah so what I'll actually do is this yeah so what I'll actually do is this yeah so what I'll actually do is when I write carousels the first when I write carousels the first when I write carousels the first Carousel has a big hook and I'll open Carousel has a big hook and I'll open Carousel has a big hook and I'll open let let's just go through some of mine let let's just go through some of mine let let's just go through some of mine as like real as like real as like real examples so this is my last Carousel post so so this is my last Carousel post so right now it has right now it has right now it has 3,390 likes and the 3,390 likes and the 3,390 likes and the slide one reads this my most unpopular slide one reads this my most unpopular slide one reads this my most unpopular social media opinion so let's imagine social media opinion so let's imagine social media opinion so let's imagine you log into Instagram and you see that you log into Instagram and you see that you log into Instagram and you see that and you go oh wow okay I'm compelled and and you go oh wow okay I'm compelled and and you go oh wow okay I'm compelled and you swipe through to see the rest on the you swipe through to see the rest on the you swipe through to see the rest on the carousel not swipe away swipe through carousel not swipe away swipe through carousel not swipe away swipe through yeah let's imagine you log on and you're yeah let's imagine you log on and you're yeah let's imagine you log on and you're Alex you're like not again not this man Alex you're like not again not this man Alex you're like not again not this man again I spend all day with him I don't again I spend all day with him I don't again I spend all day with him I don't want to see him on my feet as well and want to see him on my feet as well and want to see him on my feet as well and you scroll by you don't scroll through you scroll by you don't scroll through you scroll by you don't scroll through but then you open it up later again at but then you open it up later again at but then you open it up later again at night and you see the second slide which night and you see the second slide which night and you see the second slide which reads this might be my most most spicy reads this might be my most most spicy reads this might be my most most spicy take it really shouldn't be though all take it really shouldn't be though all take it really shouldn't be though all right here it is dot dot dot you didn't right here it is dot dot dot you didn't right here it is dot dot dot you didn't give it to them on the second and that's give it to them on the second and that's give it to them on the second and that's the key yeah so when I design my the key yeah so when I design my the key yeah so when I design my carousels the first slide is a hook the carousels the first slide is a hook the carousels the first slide is a hook the second slide is a hook mini hook and

second slide is a hook mini hook and second slide is a hook mini hook and that way if you watch if you did it the that way if you watch if you did it the that way if you watch if you did it the F the um the first time you you stop F the um the first time you you stop F the um the first time you you stop scrolling and you engaged it's fine you scrolling and you engaged it's fine you scrolling and you engaged it's fine you keep going but I don't give it away on keep going but I don't give it away on keep going but I don't give it away on the second so I'm basically getting two the second so I'm basically getting two the second so I'm basically getting two chances to hook you yeah that's clever chances to hook you yeah that's clever chances to hook you yeah that's clever see I don't usually talk about these see I don't usually talk about these see I don't usually talk about these things see this is an advanced strategy things see this is an advanced strategy things see this is an advanced strategy that I haven't been employing that I haven't been employing that I haven't been employing but because you're talking I don't have but because you're talking I don't have but because you're talking I don't have to do kind of like the top level content to do kind of like the top level content to do kind of like the top level content and I'm like oh what about a call back and I'm like oh what about a call back and I'm like oh what about a call back what about a what about a double hook what about a what about a double hook what about a what about a double hook Brady this whole time has been teaching Brady this whole time has been teaching Brady this whole time has been teaching us about hooks you don't know about the us about hooks you don't know about the us about hooks you don't know about the double hook this is like fishing I've double hook this is like fishing I've double hook this is like fishing I've got like some crazy like fishing rod got like some crazy like fishing rod got like some crazy like fishing rod reel it's a double Hook is there reel it's a double Hook is there reel it's a double Hook is there something there you're officier like do something there you're officier like do something there you're officier like do they have like ones that are like oh you they have like ones that are like oh you they have like ones that are like oh you could hook once but you hook twice could hook once but you hook twice could hook once but you hook twice absolutely the double hook wow so uh wow absolutely the double hook wow so uh wow absolutely the double hook wow so uh wow I really need to reevaluate my social I really need to reevaluate my social I really need to reevaluate my social strategy when it comes to carousels but strategy when it comes to carousels but strategy when it comes to carousels but no I posted this Carousel I taught on no I posted this Carousel I taught on no I posted this Carousel I taught on prayer um just the other week and so prayer um just the other week and so prayer um just the other week and so like the thesis of my sermon is like the like the thesis of my sermon is like the like the thesis of my sermon is like the purpose of prayer is to be properly purpose of prayer is to be properly purpose of prayer is to be properly formed which is a good Standalone formed which is a good Standalone formed which is a good Standalone sharable post it's good enough on its sharable post it's good enough on its sharable post it's good enough on its own but there is there is a an expansion own but there is there is a an expansion own but there is there is a an expansion to that thought because it's it's not a to that thought because it's it's not a to that thought because it's it's not a controversial thought but it's like it's controversial thought but it's like it's controversial thought but it's like it's a bit of an odd take because sometimes a bit of an odd take because sometimes a bit of an odd take because sometimes we think of prayer it's like no the we think of prayer it's like no the we think of prayer it's like no the purpose of prayer is like to ask God for purpose of prayer is like to ask God for purpose of prayer is like to ask God for things that I need and so it deserves things that I need and so it deserves things that I need and so it deserves some expanding and so to swipe over some expanding and so to swipe over some expanding and so to swipe over that's where I put the the development that's where I put the the development that's where I put the the development of that thought on the second post of of that thought on the second post of of that thought on the second post of the Carousel and so I'm employing this the Carousel and so I'm employing this the Carousel and so I'm employing this technique all the time for sermon quotes technique all the time for sermon quotes technique all the time for sermon quotes right so so for those L this listening right so so for those L this listening right so so for those L this listening that can't see it it's a twoos slide that can't see it it's a twoos slide that can't see it it's a twoos slide Carousel slide one is Big text like quot

Carousel slide one is Big text like quot Carousel slide one is Big text like quot alab Brady Shear like yeah big text alab Brady Shear like yeah big text alab Brady Shear like yeah big text can't miss it and then the second one is can't miss it and then the second one is can't miss it and then the second one is much smaller text and it's way more much smaller text and it's way more much smaller text and it's way more dense as a elaboration on the quote dense as a elaboration on the quote dense as a elaboration on the quote that's right which is a really that's right which is a really that's right which is a really interesting way of taking that kind of interesting way of taking that kind of interesting way of taking that kind of standard historic traditional quote post standard historic traditional quote post standard historic traditional quote post and making it something a little bit and making it something a little bit and making it something a little bit more timely but also providing uh more more timely but also providing uh more more timely but also providing uh more context and so this actually affords you context and so this actually affords you context and so this actually affords you the ability to get a bit spicier with the ability to get a bit spicier with the ability to get a bit spicier with the quote yes the problem with quotes the quote yes the problem with quotes the quote yes the problem with quotes typically is they're so compact that typically is they're so compact that typically is they're so compact that it's easy to misinterpret them yeah and it's easy to misinterpret them yeah and it's easy to misinterpret them yeah and so sometimes when we're working with so sometimes when we're working with so sometimes when we're working with churches they're like oh well that's not churches they're like oh well that's not churches they're like oh well that's not technically you know that's not entirely technically you know that's not entirely technically you know that's not entirely true that could be misinterpreted you true that could be misinterpreted you true that could be misinterpreted you give yourself more freedom if you have give yourself more freedom if you have give yourself more freedom if you have that second slide where you're like okay that second slide where you're like okay that second slide where you're like okay let me elaborate on what I fully mean by let me elaborate on what I fully mean by let me elaborate on what I fully mean by here so that you can get the truth in here so that you can get the truth in here so that you can get the truth in this and not misinterpret it yeah and this and not misinterpret it yeah and this and not misinterpret it yeah and you'll notice the caption on this post you'll notice the caption on this post you'll notice the caption on this post is just simply pray prayers like this is just simply pray prayers like this is just simply pray prayers like this with the little finger pointing to with the little finger pointing to with the little finger pointing to basically say like swipe to read what basically say like swipe to read what basically say like swipe to read what kind of prayers we're talking about got kind of prayers we're talking about got kind of prayers we're talking about got it and that's intentional because I've it and that's intentional because I've it and that's intentional because I've noticed that the Instagram like app noticed that the Instagram like app noticed that the Instagram like app interface is kind of interface is kind of interface is kind of deprioritizing expanding the caption if deprioritizing expanding the caption if deprioritizing expanding the caption if you've ever tried to expand the caption you've ever tried to expand the caption you've ever tried to expand the caption on a real I don't know if it's just me on a real I don't know if it's just me on a real I don't know if it's just me like my big dum you you just can never like my big dum you you just can never like my big dum you you just can never click the right area to expand the real click the right area to expand the real click the right area to expand the real you got to let me talk about this okay you got to let me talk about this okay you got to let me talk about this okay okay let me tell you so oh no I'm so okay let me tell you so oh no I'm so okay let me tell you so oh no I'm so glad you experienced this I love this glad you experienced this I love this glad you experienced this I love this seat can you do next week's episode to seat can you do next week's episode to seat can you do next week's episode to this is I just show up and talk oh this this is I just show up and talk oh this this is I just show up and talk oh this is what I do with my bread the other day is what I do with my bread the other day is what I do with my bread the other day so I know you're about to talk about a so I know you're about to talk about a so I know you're about to talk about a bread post there where you had to expand bread post there where you had to expand bread post there where you had to expand the caption to read the recipe basically

the caption to read the recipe basically the caption to read the recipe basically one of our meals in the family you know one of our meals in the family you know one of our meals in the family you know meal schedule is called greet goddess meal schedule is called greet goddess meal schedule is called greet goddess and it's this really cool like Greek and it's this really cool like Greek and it's this really cool like Greek fries take where you bake some potatoes fries take where you bake some potatoes fries take where you bake some potatoes you bake some chicken and you throw in you bake some chicken and you throw in you bake some chicken and you throw in some like you know um dill salad nice some like you know um dill salad nice some like you know um dill salad nice andik throw it on a bowl like it's all andik throw it on a bowl like it's all andik throw it on a bowl like it's all SAU it's great I found it on Instagram SAU it's great I found it on Instagram SAU it's great I found it on Instagram and the Instagram real caption has the and the Instagram real caption has the and the Instagram real caption has the temperature for the meal and I've temperature for the meal and I've temperature for the meal and I've committed it to memory but I hadn't committed it to memory but I hadn't committed it to memory but I hadn't cooked greet goddess in a little while cooked greet goddess in a little while cooked greet goddess in a little while okay it's 400° for 20 minutes and then okay it's 400° for 20 minutes and then okay it's 400° for 20 minutes and then 425 for 25 minutes and I know there's a 425 for 25 minutes and I know there's a 425 for 25 minutes and I know there's a change and every time I go in I have to change and every time I go in I have to change and every time I go in I have to click this has happened to me a dozen click this has happened to me a dozen click this has happened to me a dozen times on this one post cuz I have it times on this one post cuz I have it times on this one post cuz I have it linked in my Google doc where our linked in my Google doc where our linked in my Google doc where our family's menu is in I click there and I family's menu is in I click there and I family's menu is in I click there and I click more and I can tell you the number click more and I can tell you the number click more and I can tell you the number of times that Britney has been like of times that Britney has been like of times that Britney has been like what's wrong cuz I've tried it six times what's wrong cuz I've tried it six times what's wrong cuz I've tried it six times and I just start yelling at my phone let and I just start yelling at my phone let and I just start yelling at my phone let me look at the thing and she's like me look at the thing and she's like me look at the thing and she's like what's wrong like you how do you explain what's wrong like you how do you explain what's wrong like you how do you explain that to somebody I know so I'm so glad that to somebody I know so I'm so glad that to somebody I know so I'm so glad you said just trying to expand the you said just trying to expand the you said just trying to expand the caption and I experienced this a lot caption and I experienced this a lot caption and I experienced this a lot this past week cuz I bought a ninja this past week cuz I bought a ninja this past week cuz I bought a ninja creamy so I'm furiously on reals like creamy so I'm furiously on reals like creamy so I'm furiously on reals like show me creamy recipes and you know like show me creamy recipes and you know like show me creamy recipes and you know like all of these people who are posting all of these people who are posting all of these people who are posting their reals be like this is the best their reals be like this is the best their reals be like this is the best vanilla base ever so I'm reading the vanilla base ever so I'm reading the vanilla base ever so I'm reading the text I'm like okay tell me and it's like text I'm like okay tell me and it's like text I'm like okay tell me and it's like read the caption it's like I would love read the caption it's like I would love read the caption it's like I would love to expand the caption but I can't so but to expand the caption but I can't so but to expand the caption but I can't so but I I I sent you you didn't have to expand I I I sent you you didn't have to expand I I I sent you you didn't have to expand my caption yes no you you sent me yeah my caption yes no you you sent me yeah my caption yes no you you sent me yeah you you laid it out for me have you you you laid it out for me have you you you laid it out for me have you found a good vanilla base yes totally found a good vanilla base yes totally found a good vanilla base yes totally and I I used vanilla coconut yogurt cuz and I I used vanilla coconut yogurt cuz and I I used vanilla coconut yogurt cuz we actually always have that in the we actually always have that in the we actually always have that in the fridge cuz I figured you didn't want to fridge cuz I figured you didn't want to fridge cuz I figured you didn't want to use like the zero sugar Jell-O powder or use like the zero sugar Jell-O powder or use like the zero sugar Jell-O powder or like oh I got some xantham gum yes so I like oh I got some xantham gum yes so I like oh I got some xantham gum yes so I used um okay we are really departing now

used um okay we are really departing now used um okay we are really departing now but here it is because people in the DMS but here it is because people in the DMS but here it is because people in the DMS ask me whole milk or almond milk doesn't ask me whole milk or almond milk doesn't ask me whole milk or almond milk doesn't matter vanilla coconut yogurt we always matter vanilla coconut yogurt we always matter vanilla coconut yogurt we always have that in the fridge vanilla what have that in the fridge vanilla what have that in the fridge vanilla what what fat fat percentage is that noide I what fat fat percentage is that noide I what fat fat percentage is that noide I don't pay attention to but is it like don't pay attention to but is it like don't pay attention to but is it like pretty fatty it feels that way yeah yeah pretty fatty it feels that way yeah yeah pretty fatty it feels that way yeah yeah it's just funny how you can like swap it's just funny how you can like swap it's just funny how you can like swap whole milk for almond milk cuz like whole milk for almond milk cuz like whole milk for almond milk cuz like almond milk is water and whole milk is almond milk is water and whole milk is almond milk is water and whole milk is basically like you know sludge yeah um basically like you know sludge yeah um basically like you know sludge yeah um vanilla extract which we make at home vanilla extract which we make at home vanilla extract which we make at home and a little bit of maple syrup for the and a little bit of maple syrup for the and a little bit of maple syrup for the sweetener and it's turning out good it sweetener and it's turning out good it sweetener and it's turning out good it turned out great it definitely is not turned out great it definitely is not turned out great it definitely is not like but it's like any healthy like but it's like any healthy like but it's like any healthy alternative it doesn't taste like oh alternative it doesn't taste like oh alternative it doesn't taste like oh this is just like the vanilla ice cream this is just like the vanilla ice cream this is just like the vanilla ice cream for my child this is just like Chapman's for my child this is just like Chapman's for my child this is just like Chapman's no it tastes like healthy vanilla ice no it tastes like healthy vanilla ice no it tastes like healthy vanilla ice cream interesting okay send that to me I cream interesting okay send that to me I cream interesting okay send that to me I might want to try that because like my might want to try that because like my might want to try that because like my mine was like intense like it oh no the mine was like intense like it oh no the mine was like intense like it oh no the problem is the lactose I guess I could problem is the lactose I guess I could problem is the lactose I guess I could swap the whole milk for the almond milk swap the whole milk for the almond milk swap the whole milk for the almond milk and then go with the coconut yogurt that and then go with the coconut yogurt that and then go with the coconut yogurt that would work yeah okay okay um can I just would work yeah okay okay um can I just would work yeah okay okay um can I just have okay one more hot take on food this have okay one more hot take on food this have okay one more hot take on food this is not really okay I was got to say this is not really okay I was got to say this is not really okay I was got to say this about restaurants yeah if you don't take about restaurants yeah if you don't take about restaurants yeah if you don't take reservations what are we doing I I want reservations what are we doing I I want reservations what are we doing I I want to know if like I'm crazy on this cuz to know if like I'm crazy on this cuz to know if like I'm crazy on this cuz there are some restaurants that are like there are some restaurants that are like there are some restaurants that are like we don't do reservations as like a we don't do reservations as like a we don't do reservations as like a personality trait right like what why is personality trait right like what why is personality trait right like what why is this your personality yeah I know I can this your personality yeah I know I can this your personality yeah I know I can think of one coming to my mind and it is think of one coming to my mind and it is think of one coming to my mind and it is a little bit annoying because you really a little bit annoying because you really a little bit annoying because you really want to go there and if you have kids want to go there and if you have kids want to go there and if you have kids you have to plan for childcare what you have to plan for childcare what you have to plan for childcare what happens if you roll the dice you go and happens if you roll the dice you go and happens if you roll the dice you go and there's nowhere to sit well forget about there's nowhere to sit well forget about there's nowhere to sit well forget about kids what if I go and I can't get in kids what if I go and I can't get in kids what if I go and I can't get in waiting outside for like an hour I got waiting outside for like an hour I got waiting outside for like an hour I got to see a movie or I got plans after this to see a movie or I got plans after this to see a movie or I got plans after this like surely the people that work in like surely the people that work in like surely the people that work in Hospitality are listening and they're

Hospitality are listening and they're Hospitality are listening and they're like well the reason we don't do like well the reason we don't do like well the reason we don't do reservations is because X percentage of reservations is because X percentage of reservations is because X percentage of people don't show up and we found that people don't show up and we found that people don't show up and we found that we can actually fill the tables more if we can actually fill the tables more if we can actually fill the tables more if we don't have reservations okay what we don't have reservations okay what we don't have reservations okay what generation has enough time to not plan generation has enough time to not plan generation has enough time to not plan things who are the people I'm blaming things who are the people I'm blaming things who are the people I'm blaming older people but maybe I'm just the older people but maybe I'm just the older people but maybe I'm just the planning type who let's just show up and planning type who let's just show up and planning type who let's just show up and we'll see if it no I don't live in the we'll see if it no I don't live in the we'll see if it no I don't live in the city it's not like oh this Vietnamese city it's not like oh this Vietnamese city it's not like oh this Vietnamese place is full I'll go to this beautiful place is full I'll go to this beautiful place is full I'll go to this beautiful other restaurant next door there's three other restaurant next door there's three other restaurant next door there's three restaurants and none of them take restaurants and none of them take restaurants and none of them take reservations what am I doing am I crazy reservations what am I doing am I crazy reservations what am I doing am I crazy no I don't think so I don't know okay so no I don't think so I don't know okay so no I don't think so I don't know okay so that was a carousel um for a sermon that was a carousel um for a sermon that was a carousel um for a sermon quote um big text on the first slide uh quote um big text on the first slide uh quote um big text on the first slide uh small clear concise quote expand the small clear concise quote expand the small clear concise quote expand the thought on the second slide uh this next thought on the second slide uh this next thought on the second slide uh this next one is also a carousel keep in mind one is also a carousel keep in mind one is also a carousel keep in mind these are all designed with canva very these are all designed with canva very these are all designed with canva very very low effort designed for me this one very low effort designed for me this one very low effort designed for me this one is an example of is an example of is an example of like I mean a lot of the posts WE Post like I mean a lot of the posts WE Post like I mean a lot of the posts WE Post have spiritual formation in mind but have spiritual formation in mind but have spiritual formation in mind but this one is like really spiritually this one is like really spiritually this one is like really spiritually formative so this is a guided prayer we formative so this is a guided prayer we formative so this is a guided prayer we do a lot of guided prayer in our church do a lot of guided prayer in our church do a lot of guided prayer in our church um and I write a lot of them we we pray um and I write a lot of them we we pray um and I write a lot of them we we pray a lot of prayers like from other people a lot of prayers like from other people a lot of prayers like from other people and like from church history but I also and like from church history but I also and like from church history but I also like to write prayers for our community like to write prayers for our community like to write prayers for our community uh and for our moment so it was uh and for our moment so it was uh and for our moment so it was Pentecost a handful of weeks ago so I Pentecost a handful of weeks ago so I Pentecost a handful of weeks ago so I wrote this wrote this wrote this like a guided prayer and this is again like a guided prayer and this is again like a guided prayer and this is again this is an effort to like combat the this is an effort to like combat the this is an effort to like combat the really lame caption interface is like really lame caption interface is like really lame caption interface is like okay this prayer ended up being four okay this prayer ended up being four okay this prayer ended up being four slides or no three slides and truthfully slides or no three slides and truthfully slides or no three slides and truthfully like it's kind of like a poem so the like it's kind of like a poem so the like it's kind of like a poem so the formatting is kind of important to me formatting is kind of important to me formatting is kind of important to me and so I wanted to I wanted to design it

and so I wanted to I wanted to design it and so I wanted to I wanted to design it I wanted to put the text on the image it I wanted to put the text on the image it I wanted to put the text on the image it wouldn't translate in the caption it wouldn't translate in the caption it wouldn't translate in the caption it wouldn't translate in the caption and it wouldn't translate in the caption and it wouldn't translate in the caption and it wouldn't translate on one single image wouldn't translate on one single image wouldn't translate on one single image so this is another example of like okay so this is another example of like okay so this is another example of like okay I've got a bigger piece of content it I've got a bigger piece of content it I've got a bigger piece of content it matters this is spiritually formative um matters this is spiritually formative um matters this is spiritually formative um and so I made a carousel post out of it and so I made a carousel post out of it and so I made a carousel post out of it like I said if I'm posting a still like like I said if I'm posting a still like like I said if I'm posting a still like imaged Instagram I'm making my best imaged Instagram I'm making my best imaged Instagram I'm making my best effort to making it make it a carousel effort to making it make it a carousel effort to making it make it a carousel sometimes they're just Standalone post sometimes they're just Standalone post sometimes they're just Standalone post and their one side but if I can make it and their one side but if I can make it and their one side but if I can make it a carousel I'm going to make it a a carousel I'm going to make it a a carousel I'm going to make it a carousel a great design tip for carousel a great design tip for carousel a great design tip for carousels is if you take what could fit carousels is if you take what could fit carousels is if you take what could fit on one slide and put it on 10 slides it on one slide and put it on 10 slides it on one slide and put it on 10 slides it will almost always perform better will almost always perform better will almost always perform better there's something about like if I can there's something about like if I can there's something about like if I can build up momentum scrolling through your build up momentum scrolling through your build up momentum scrolling through your post it's like one sentence one sentence post it's like one sentence one sentence post it's like one sentence one sentence one sentence and every time I say one one sentence and every time I say one one sentence and every time I say one sentence I'm getting to swipe swipe sentence I'm getting to swipe swipe sentence I'm getting to swipe swipe swipe that actually creates momentum to swipe that actually creates momentum to swipe that actually creates momentum to the point where you're more likely to the point where you're more likely to the point where you're more likely to complete that post which is a huge complete that post which is a huge complete that post which is a huge positive signal relative to you hit one positive signal relative to you hit one positive signal relative to you hit one of those like dense slides and you're of those like dense slides and you're of those like dense slides and you're like man I just and this is something I like man I just and this is something I like man I just and this is something I noticed with my own content back in the noticed with my own content back in the noticed with my own content back in the day I would try to put too much on a day I would try to put too much on a day I would try to put too much on a slide and I could tell like people were slide and I could tell like people were slide and I could tell like people were not getting through it because they'd not getting through it because they'd not getting through it because they'd hit this Dent slide and be like well if hit this Dent slide and be like well if hit this Dent slide and be like well if I can't get past this slide you know I can't get past this slide you know I can't get past this slide you know it's like watch one Marvel show like I it's like watch one Marvel show like I it's like watch one Marvel show like I can't enjoy this other one like I'm not can't enjoy this other one like I'm not can't enjoy this other one like I'm not going to keep going I'm going to abandon going to keep going I'm going to abandon going to keep going I'm going to abandon it and so slides with very little amount it and so slides with very little amount it and so slides with very little amount of text huge win yes okay three more of text huge win yes okay three more of text huge win yes okay three more posts and I I'm going to I'm going to posts and I I'm going to I'm going to posts and I I'm going to I'm going to reveal it here like the next three are reveal it here like the next three are reveal it here like the next three are all videos and I did that intentionally all videos and I did that intentionally all videos and I did that intentionally because we really do believe that short because we really do believe that short because we really do believe that short form video is like is key to a form video is like is key to a form video is like is key to a successful social strategy and the in

successful social strategy and the in successful social strategy and the in the the way that these apps are the the way that these apps are the the way that these apps are prioritizing short form videos and so prioritizing short form videos and so prioritizing short form videos and so I've got three examples here and they're I've got three examples here and they're I've got three examples here and they're three pretty unique examples so the three pretty unique examples so the three pretty unique examples so the first one I believe is the story about first one I believe is the story about first one I believe is the story about the bees and so we've talked about this the bees and so we've talked about this the bees and so we've talked about this now on this show in a previous show but now on this show in a previous show but now on this show in a previous show but I wanted to show it um you can see if I wanted to show it um you can see if I wanted to show it um you can see if you're watching this video how I'm using you're watching this video how I'm using you're watching this video how I'm using the 1X camera on my phone and how I'm the 1X camera on my phone and how I'm the 1X camera on my phone and how I'm getting especially in that first clip getting especially in that first clip getting especially in that first clip you can see a little bit of depth of you can see a little bit of depth of you can see a little bit of depth of field now I'm on the iPhone 15 Pro Max field now I'm on the iPhone 15 Pro Max field now I'm on the iPhone 15 Pro Max like it's a it's a flagship phone it's a like it's a it's a flagship phone it's a like it's a it's a flagship phone it's a nice phone with a nice camera um but nice phone with a nice camera um but nice phone with a nice camera um but that's kind of the effect that that that's kind of the effect that that that's kind of the effect that that you're getting and it's a short story I you're getting and it's a short story I you're getting and it's a short story I was out there you know waist deep in was out there you know waist deep in was out there you know waist deep in Long Grass I didn't script it I just I Long Grass I didn't script it I just I Long Grass I didn't script it I just I had just finished meet meeting The had just finished meet meeting The had just finished meet meeting The Beekeeper so I I told the story to the Beekeeper so I I told the story to the Beekeeper so I I told the story to the camera the way I would tell the story to camera the way I would tell the story to camera the way I would tell the story to a friend on the phone and it translated a friend on the phone and it translated a friend on the phone and it translated into being the best social post that we into being the best social post that we into being the best social post that we best performing social post we've ever best performing social post we've ever best performing social post we've ever made later on in the video you'll made later on in the video you'll made later on in the video you'll actually see that I do switch to the actually see that I do switch to the actually see that I do switch to the 0.5 um camera that's just a bit of a a 0.5 um camera that's just a bit of a a 0.5 um camera that's just a bit of a a pattern interrupt um method that is not pattern interrupt um method that is not pattern interrupt um method that is not really important for you you can take really important for you you can take really important for you you can take that tip if you want it um and take note that tip if you want it um and take note that tip if you want it um and take note of the the cover there so if you're on of the the cover there so if you're on of the the cover there so if you're on Instagram or if you're watching on Instagram or if you're watching on Instagram or if you're watching on YouTube um I designed that real cover in YouTube um I designed that real cover in YouTube um I designed that real cover in canva and that's important because on canva and that's important because on canva and that's important because on the in if you're creating a really nice the in if you're creating a really nice the in if you're creating a really nice Instagram aesthetic not like a uniform Instagram aesthetic not like a uniform Instagram aesthetic not like a uniform grid but a nice aesthetic and I post the grid but a nice aesthetic and I post the grid but a nice aesthetic and I post the story which is a good story but it's story which is a good story but it's story which is a good story but it's just a screen grab from the video it's just a screen grab from the video it's just a screen grab from the video it's going to interrupt the aesthetic and not going to interrupt the aesthetic and not going to interrupt the aesthetic and not feel cohesive so I just went into canva

feel cohesive so I just went into canva feel cohesive so I just went into canva and I I quickly designed uh a cover for and I I quickly designed uh a cover for and I I quickly designed uh a cover for that reel which I'll continue to use that reel which I'll continue to use that reel which I'll continue to use going forward I'll I'll use this like uh going forward I'll I'll use this like uh going forward I'll I'll use this like uh for stories like this I'll probably use for stories like this I'll probably use for stories like this I'll probably use that template that I created in in canva that template that I created in in canva that template that I created in in canva um to maintain that feel on our grid um um to maintain that feel on our grid um um to maintain that feel on our grid um so let's go to the next one it's another so let's go to the next one it's another so let's go to the next one it's another short form video and it's an example of short form video and it's an example of short form video and it's an example of what I talked about uh a video I made what I talked about uh a video I made what I talked about uh a video I made using capcut this is actually a template using capcut this is actually a template using capcut this is actually a template that you sent me and this is the that you sent me and this is the that you sent me and this is the aforementioned picnic so this is our aforementioned picnic so this is our aforementioned picnic so this is our first picnic with the picnic tables I first picnic with the picnic tables I first picnic with the picnic tables I took my phone out for probably two three took my phone out for probably two three took my phone out for probably two three four minutes I shot 10 20 Clips this four minutes I shot 10 20 Clips this four minutes I shot 10 20 Clips this video I think is about 8 seconds long it video I think is about 8 seconds long it video I think is about 8 seconds long it has has room for about eight videos I has has room for about eight videos I has has room for about eight videos I knew I like the template I opened cap knew I like the template I opened cap knew I like the template I opened cap cut I selected the videos that I wanted cut I selected the videos that I wanted cut I selected the videos that I wanted to put in there I didn't make one single to put in there I didn't make one single to put in there I didn't make one single edit I like the way it looked I edit I like the way it looked I edit I like the way it looked I downloaded it and I posted it a couple downloaded it and I posted it a couple downloaded it and I posted it a couple hours after our Sunday service um so hours after our Sunday service um so hours after our Sunday service um so that's just like a real life example of that's just like a real life example of that's just like a real life example of how quickly you can turn around a piece how quickly you can turn around a piece how quickly you can turn around a piece of high quality content um if you just of high quality content um if you just of high quality content um if you just have you have your little antenna up have you have your little antenna up have you have your little antenna up knowing that oh this is the first Sunday knowing that oh this is the first Sunday knowing that oh this is the first Sunday with the picnic tables I should film a with the picnic tables I should film a with the picnic tables I should film a little bit of this I don't need to go little bit of this I don't need to go little bit of this I don't need to go get my camera got my phone in my pocket get my camera got my phone in my pocket get my camera got my phone in my pocket just take a couple vide I used um what's just take a couple vide I used um what's just take a couple vide I used um what's it called cinematic mode on my camera it called cinematic mode on my camera it called cinematic mode on my camera for a couple of those clips give it a for a couple of those clips give it a for a couple of those clips give it a little bit more of like a cinematic feel little bit more of like a cinematic feel little bit more of like a cinematic feel use cap cut free app template I didn't use cap cut free app template I didn't use cap cut free app template I didn't have to come up with with a design and have to come up with with a design and have to come up with with a design and that's a really high quality piece of that's a really high quality piece of that's a really high quality piece of like celebratory content that I had to like celebratory content that I had to like celebratory content that I had to work very little for and it can feel work very little for and it can feel work very little for and it can feel weird sometimes like oh I got to get my weird sometimes like oh I got to get my weird sometimes like oh I got to get my camera I got to put the lens on suddenly camera I got to put the lens on suddenly camera I got to put the lens on suddenly people are feeling a bit uptight like people are feeling a bit uptight like people are feeling a bit uptight like intense what you're doing like just just

intense what you're doing like just just intense what you're doing like just just take the photo with the phone like take the photo with the phone like take the photo with the phone like everyone's conditioned to that right everyone's conditioned to that right everyone's conditioned to that right that's not aird at all no one is like that's not aird at all no one is like that's not aird at all no one is like why you taking your phone out right now why you taking your phone out right now why you taking your phone out right now taking like pictures of this nice picnic taking like pictures of this nice picnic taking like pictures of this nice picnic no that's expected and so now you also no that's expected and so now you also no that's expected and so now you also have that freedom that's that's one have that freedom that's that's one have that freedom that's that's one other element that we maybe don't talk other element that we maybe don't talk other element that we maybe don't talk enough about about how challenging it enough about about how challenging it enough about about how challenging it can be low effort design tools yes um so can be low effort design tools yes um so can be low effort design tools yes um so reclaiming your time repurposing stuff reclaiming your time repurposing stuff reclaiming your time repurposing stuff you've already done yes reclaiming your you've already done yes reclaiming your you've already done yes reclaiming your time also just like the awkwardness of time also just like the awkwardness of time also just like the awkwardness of like this doesn't feel like the right like this doesn't feel like the right like this doesn't feel like the right time and place and then you're like man time and place and then you're like man time and place and then you're like man it would have been great if we could it would have been great if we could it would have been great if we could highlight that but I just didn't have my highlight that but I just didn't have my highlight that but I just didn't have my gear or I just didn't feel like gear or I just didn't feel like gear or I just didn't feel like appropriate to take sometimes we talk appropriate to take sometimes we talk appropriate to take sometimes we talk about this when we're developing content about this when we're developing content about this when we're developing content it's like well are we going to bring our it's like well are we going to bring our it's like well are we going to bring our camera there it's like well if you can camera there it's like well if you can camera there it's like well if you can shoot PR res now on an iPhone yeah the shoot PR res now on an iPhone yeah the shoot PR res now on an iPhone yeah the other day I was watching this video from other day I was watching this video from other day I was watching this video from this creator that I really admire his um this creator that I really admire his um this creator that I really admire his um create creative style of making videos create creative style of making videos create creative style of making videos and his color gritting is outstanding and his color gritting is outstanding and his color gritting is outstanding and I know he shoots with high quality and I know he shoots with high quality and I know he shoots with high quality cameras and he was doing this like um cameras and he was doing this like um cameras and he was doing this like um tour of this hotel room he was like tour of this hotel room he was like tour of this hotel room he was like proposing to his girlfriend was this big proposing to his girlfriend was this big proposing to his girlfriend was this big like deal he's like this is the hotel like deal he's like this is the hotel like deal he's like this is the hotel room we got and I'm like wow this this room we got and I'm like wow this this room we got and I'm like wow this this is indoors like the color gring here is is indoors like the color gring here is is indoors like the color gring here is Top Notch I wonder and then I see a Top Notch I wonder and then I see a Top Notch I wonder and then I see a reflection of him in the mirror he reflection of him in the mirror he reflection of him in the mirror he shooting on his iPhone and I was like no shooting on his iPhone and I was like no shooting on his iPhone and I was like no no this is wrong I was I I had a bit of no this is wrong I was I I had a bit of no this is wrong I was I I had a bit of like I had to like sit down and collect like I had to like sit down and collect like I had to like sit down and collect myself in my thoughts and I'm like maybe myself in my thoughts and I'm like maybe myself in my thoughts and I'm like maybe he's must be using the 15 you have the he's must be using the 15 you have the he's must be using the 15 you have the 15 is the 16 out or is the 16 coming out

15 is the 16 out or is the 16 coming out 15 is the 16 out or is the 16 coming out you're the 15 so the 15 Pro Max can you're the 15 so the 15 Pro Max can you're the 15 so the 15 Pro Max can shoot proor you just have to plug in shoot proor you just have to plug in shoot proor you just have to plug in like an SSD to it mine can't shoot press like an SSD to it mine can't shoot press like an SSD to it mine can't shoot press I'm living over here in you know the I'm living over here in you know the I'm living over here in you know the Stone Age and I was like is he Stone Age and I was like is he Stone Age and I was like is he shooting I didn't it's crazy he was shooting I didn't it's crazy he was shooting I didn't it's crazy he was shooting with like a $5,000 camera and shooting with like a $5,000 camera and shooting with like a $5,000 camera and then this and I couldn't tell yeah I then this and I couldn't tell yeah I then this and I couldn't tell yeah I couldn't tell right I'm still I'm still couldn't tell right I'm still I'm still couldn't tell right I'm still I'm still processing it it's wild um we had a baby processing it it's wild um we had a baby processing it it's wild um we had a baby dedication this weekend it was our baby dedication this weekend it was our baby dedication this weekend it was our baby so that's part of the reason that I so that's part of the reason that I so that's part of the reason that I didn't post about it but I'll tell you didn't post about it but I'll tell you didn't post about it but I'll tell you you between the end of that service and you between the end of that service and you between the end of that service and the end of that day I was involved in the end of that day I was involved in the end of that day I was involved in like a hand full handful of like new like a hand full handful of like new like a hand full handful of like new group text which were just people group text which were just people group text which were just people sending us photos of our dedication sending us photos of our dedication sending us photos of our dedication because they took their phone out to because they took their phone out to because they took their phone out to take photos and you could reuse those take photos and you could reuse those take photos and you could reuse those photos because oh who's going to give photos because oh who's going to give photos because oh who's going to give release for this child right me it's my release for this child right me it's my release for this child right me it's my child exactly but like the same so we child exactly but like the same so we child exactly but like the same so we didn't make a post about it because it didn't make a post about it because it didn't make a post about it because it was it was just his dedication but it I was it was just his dedication but it I was it was just his dedication but it I could have I could have taken all those could have I could have taken all those could have I could have taken all those photos put them in a cap cut template photos put them in a cap cut template photos put them in a cap cut template export it boom dedication post or the export it boom dedication post or the export it boom dedication post or the next we do a baptism because that next we do a baptism because that next we do a baptism because that happens all the time when we do baptisms happens all the time when we do baptisms happens all the time when we do baptisms people just send us all the pictures people just send us all the pictures people just send us all the pictures like to the phone it's like okay so I've like to the phone it's like okay so I've like to the phone it's like okay so I've got my baptism because a lot of a lot of got my baptism because a lot of a lot of got my baptism because a lot of a lot of us we've talked about believing lies a us we've talked about believing lies a us we've talked about believing lies a couple times today like a lot of us couple times today like a lot of us couple times today like a lot of us believe this lie that like oh my church believe this lie that like oh my church believe this lie that like oh my church like it's this little church we don't like it's this little church we don't like it's this little church we don't have the video gear I don't have the 15 have the video gear I don't have the 15 have the video gear I don't have the 15 Pro so I don't know how to shoot in Pro Pro so I don't know how to shoot in Pro Pro so I don't know how to shoot in Pro res you know that's right that should be res you know that's right that should be res you know that's right that should be a reason not to do it because I feel a reason not to do it because I feel a reason not to do it because I feel like I now have to get that phone I'm like I now have to get that phone I'm like I now have to get that phone I'm right there with you people no it's like right there with you people no it's like right there with you people no it's like I can't shoot in 120 frames so I can't I can't shoot in 120 frames so I can't I can't shoot in 120 frames so I can't get like that slow motion baptismal shot

get like that slow motion baptismal shot get like that slow motion baptismal shot like Elevation Church gets so like I'm like Elevation Church gets so like I'm like Elevation Church gets so like I'm just not going to post anything it's just not going to post anything it's just not going to post anything it's like that's not your church you don't like that's not your church you don't like that's not your church you don't have to the people who are following you have to the people who are following you have to the people who are following you don't care they just want to relive that don't care they just want to relive that don't care they just want to relive that moment and so when you get flooded with moment and so when you get flooded with moment and so when you get flooded with text after baptism of the photos that text after baptism of the photos that text after baptism of the photos that everyone took on their phone like put everyone took on their phone like put everyone took on their phone like put them in cap cut export it and post it them in cap cut export it and post it them in cap cut export it and post it like that's that's all there is to it um like that's that's all there is to it um like that's that's all there is to it um so yeah you can tell that like this has so yeah you can tell that like this has so yeah you can tell that like this has really unlocked something for me um just really unlocked something for me um just really unlocked something for me um just like these free tools empowering me to like these free tools empowering me to like these free tools empowering me to reclaim like you said all that design reclaim like you said all that design reclaim like you said all that design time like production time I don't have time like production time I don't have time like production time I don't have to do that people are people are I'm to do that people are people are I'm to do that people are people are I'm making the content my dad's making the making the content my dad's making the making the content my dad's making the content uh people are sending us photos content uh people are sending us photos content uh people are sending us photos they're making the content all I have to they're making the content all I have to they're making the content all I have to do is like put it in the app and ship it do is like put it in the app and ship it do is like put it in the app and ship it like that's easy enough let me show you like that's easy enough let me show you like that's easy enough let me show you the easiest one this is the last one the easiest one this is the last one the easiest one this is the last one last example uh this is a nucleus media last example uh this is a nucleus media last example uh this is a nucleus media social post we taught on prayer I social post we taught on prayer I social post we taught on prayer I mentioned a couple weeks ago and there mentioned a couple weeks ago and there mentioned a couple weeks ago and there was a nucleus social media post you can was a nucleus social media post you can was a nucleus social media post you can search in nucleus media for like you can search in nucleus media for like you can search in nucleus media for like you can search for any term search prayer search search for any term search prayer search search for any term search prayer search video search whatever you want and uh video search whatever you want and uh video search whatever you want and uh there's a short form video for prayer there's a short form video for prayer there's a short form video for prayer why uh why let me reload it it actually why uh why let me reload it it actually why uh why let me reload it it actually plays uh why do we pray for each other plays uh why do we pray for each other plays uh why do we pray for each other and right on the right on the on the and right on the right on the on the and right on the right on the on the screen it says it embodies us it screen it says it embodies us it screen it says it embodies us it empowers us it encourages us it's like a empowers us it encourages us it's like a empowers us it encourages us it's like a 4 second video it's designed to Loop it 4 second video it's designed to Loop it 4 second video it's designed to Loop it comes with the backing track um I'm comes with the backing track um I'm comes with the backing track um I'm pretty sure the footage we shot in pretty sure the footage we shot in pretty sure the footage we shot in Alberta shot that Alberta shot that Alberta shot that yeah so I wanted to highlight highlight yeah so I wanted to highlight highlight yeah so I wanted to highlight highlight this post for two reasons one it's this post for two reasons one it's this post for two reasons one it's nucleus media so I didn't have to do nucleus media so I didn't have to do nucleus media so I didn't have to do anything I downloaded it and I posted it anything I downloaded it and I posted it anything I downloaded it and I posted it and it was within the context of what we and it was within the context of what we and it was within the context of what we were doing in our community we're

were doing in our community we're were doing in our community we're talking about and teaching about prayer talking about and teaching about prayer talking about and teaching about prayer so this is spiritually formative for us so this is spiritually formative for us so this is spiritually formative for us in this moment um but I want to share in this moment um but I want to share in this moment um but I want to share the insights this is our second the insights this is our second the insights this is our second most um popular post we've ever posted most um popular post we've ever posted most um popular post we've ever posted and we talk about this on the show a lot and we talk about this on the show a lot and we talk about this on the show a lot how short form videos specifically have how short form videos specifically have how short form videos specifically have this potential for dramatic reach on this potential for dramatic reach on this potential for dramatic reach on social media and so it's it didn't hit a social media and so it's it didn't hit a social media and so it's it didn't hit a million views okay it's not like did Joe million views okay it's not like did Joe million views okay it's not like did Joe Jonas like it no but Joe Jon is like my Jonas like it no but Joe Jon is like my Jonas like it no but Joe Jon is like my content my uh post the other day so see content my uh post the other day so see content my uh post the other day so see that's what he failed to mention oh I'm that's what he failed to mention oh I'm that's what he failed to mention oh I'm just this pastor at the small church as just this pastor at the small church as just this pastor at the small church as if he's not this internationally known if he's not this internationally known if he's not this internationally known running in the circles with the Jonas running in the circles with the Jonas running in the circles with the Jonas Brothers it was weird man it was like I Brothers it was weird man it was like I Brothers it was weird man it was like I opened Instagram and had some opened Instagram and had some opened Instagram and had some notifications so I just click on the notifications so I just click on the notifications so I just click on the thing and it's like I see the verified thing and it's like I see the verified thing and it's like I see the verified tag which anyone can have now and now tag which anyone can have now and now tag which anyone can have now and now they have the priority notifications they have the priority notifications they have the priority notifications like oh the special people like it's like oh the special people like it's like oh the special people like it's right on talk it's like Joe Jonas liked right on talk it's like Joe Jonas liked right on talk it's like Joe Jonas liked your post uh verification bagage so I your post uh verification bagage so I your post uh verification bagage so I click because Mitch was like you sure click because Mitch was like you sure click because Mitch was like you sure that was him and I'm like yeah Mitch I that was him and I'm like yeah Mitch I that was him and I'm like yeah Mitch I clicked on his profile he's got 13 clicked on his profile he's got 13 clicked on his profile he's got 13 million followers like that's the Joe million followers like that's the Joe million followers like that's the Joe Jonas um back to this post when he's not Jonas um back to this post when he's not Jonas um back to this post when he's not reaching people for Spiritual formation reaching people for Spiritual formation reaching people for Spiritual formation he's reaching pop stars with coffee he's reaching pop stars with coffee he's reaching pop stars with coffee coffee content um so you know it's got coffee content um so you know it's got coffee content um so you know it's got like it's got 500 plays whatever 40 like it's got 500 plays whatever 40 like it's got 500 plays whatever 40 likes that's that's uh that's a viral likes that's that's uh that's a viral likes that's that's uh that's a viral for US Post that's like eight times what for US Post that's like eight times what for US Post that's like eight times what our posts usually get okay um but it's our posts usually get okay um but it's our posts usually get okay um but it's the reach 93.4% of them are the reach 93.4% of them are the reach 93.4% of them are non-followers so this is the opportunity non-followers so this is the opportunity non-followers so this is the opportunity it's like yes

it's like yes it's like yes this this post is contextual to what this this post is contextual to what this this post is contextual to what we're doing in our church we're talking we're doing in our church we're talking we're doing in our church we're talking about prayer and it likely reached some about prayer and it likely reached some about prayer and it likely reached some of our followers but it also is an of our followers but it also is an of our followers but it also is an encouraging Standalone valuable piece of encouraging Standalone valuable piece of encouraging Standalone valuable piece of Christian content that reached over 90% Christian content that reached over 90% Christian content that reached over 90% of the folks that it reached of the folks that it reached of the folks that it reached non-followers and the last three videos non-followers and the last three videos non-followers and the last three videos that Alex mentioned I recognized all that Alex mentioned I recognized all that Alex mentioned I recognized all three of them because I had seen them in three of them because I had seen them in three of them because I had seen them in my Instagram feed there you go those my Instagram feed there you go those my Instagram feed there you go those Carousel ones I did not recognize them I Carousel ones I did not recognize them I Carousel ones I did not recognize them I do not think I saw them which is do not think I saw them which is do not think I saw them which is interesting yeah I actually like it's interesting yeah I actually like it's interesting yeah I actually like it's the third most popular um the the picnic the third most popular um the the picnic the third most popular um the the picnic post that we just showed 565 views so a post that we just showed 565 views so a post that we just showed 565 views so a few more views um less likes less shares few more views um less likes less shares few more views um less likes less shares 78% 78% 78% non-followers and so that one reached non-followers and so that one reached non-followers and so that one reached more followers and that's interesting more followers and that's interesting more followers and that's interesting because there were people in our church because there were people in our church because there were people in our church community in so it has more views and a community in so it has more views and a community in so it has more views and a larger percentage of that is followers larger percentage of that is followers larger percentage of that is followers which means more of our church Community which means more of our church Community which means more of our church Community saw that and that's plausible because saw that and that's plausible because saw that and that's plausible because it's our church community in that video it's our church community in that video it's our church community in that video let's just go to the bees just for let's just go to the bees just for let's just go to the bees just for fun that one has almost 900 uh views fun that one has almost 900 uh views fun that one has almost 900 uh views including all three Jonas Brothers yes including all three Jonas Brothers yes including all three Jonas Brothers yes and uh 75% non-followers so you talked and uh 75% non-followers so you talked and uh 75% non-followers so you talked about no weeks off the base level of the about no weeks off the base level of the about no weeks off the base level of the social Minister M from there we go to social Minister M from there we go to social Minister M from there we go to viral for me post which we've had the viral for me post which we've had the viral for me post which we've had the more of those that you stockpile the more of those that you stockpile the more of those that you stockpile the sooner you can go to the third layer sooner you can go to the third layer sooner you can go to the third layer they've all been short form videos which they've all been short form videos which they've all been short form videos which is which is worthy of note right exactly is which is worthy of note right exactly is which is worthy of note right exactly and what's interesting to note on my end and what's interesting to note on my end and what's interesting to note on my end is that I had my first viral for me post is that I had my first viral for me post is that I had my first viral for me post that was a carousel post and we talked that was a carousel post and we talked that was a carousel post and we talked about this uh feel like a couple weeks

about this uh feel like a couple weeks about this uh feel like a couple weeks ago it's at like 20,000 likes wow On a ago it's at like 20,000 likes wow On a ago it's at like 20,000 likes wow On a Carousel post and it is Carousel post and it is Carousel post and it is disproportionately reaching nonf disproportionately reaching nonf disproportionately reaching nonf followers and so that's kind of curious followers and so that's kind of curious followers and so that's kind of curious cuz like my reels have started to like cuz like my reels have started to like cuz like my reels have started to like drop down with their virality and my drop down with their virality and my drop down with their virality and my Carousel is like creeping up and that Carousel is like creeping up and that Carousel is like creeping up and that might be audience specific that might be might be audience specific that might be might be audience specific that might be who knows this is why repeat the best who knows this is why repeat the best who knows this is why repeat the best forget the rest continue to test and so forget the rest continue to test and so forget the rest continue to test and so I'm starting to kind of we've created I'm starting to kind of we've created I'm starting to kind of we've created some inventory in our catalog or our some inventory in our catalog or our some inventory in our catalog or our calendar for new types of reels are we calendar for new types of reels are we calendar for new types of reels are we getting a bit stale or or am I not being getting a bit stale or or am I not being getting a bit stale or or am I not being like a little bit provocative enough we like a little bit provocative enough we like a little bit provocative enough we did a post today where I'm like this is did a post today where I'm like this is did a post today where I'm like this is the most irritating thing because I am the most irritating thing because I am the most irritating thing because I am very irritated by it it is not untrue very irritated by it it is not untrue very irritated by it it is not untrue and that post like resonated a lot more and that post like resonated a lot more and that post like resonated a lot more because it had like a little bit of a because it had like a little bit of a because it had like a little bit of a negative hook leading in and then it was negative hook leading in and then it was negative hook leading in and then it was very wholesome after that very wholesome after that very wholesome after that so just the importance again of being in so just the importance again of being in so just the importance again of being in the trenches yeah so that's our social the trenches yeah so that's our social the trenches yeah so that's our social strategy I think it is setting this strategy I think it is setting this strategy I think it is setting this little rural Church up for not just little rural Church up for not just little rural Church up for not just success but like sustainability um and success but like sustainability um and success but like sustainability um and that hinges on those two things which is that hinges on those two things which is that hinges on those two things which is like leveraging high quality content like leveraging high quality content like leveraging high quality content that already exists so I'm not working that already exists so I'm not working that already exists so I'm not working to come up with I'm not looking at my to come up with I'm not looking at my to come up with I'm not looking at my cursor every morning like what am I cursor every morning like what am I cursor every morning like what am I going to post today like the high going to post today like the high going to post today like the high quality content already exists in the quality content already exists in the quality content already exists in the form of sermons scripture references um form of sermons scripture references um form of sermons scripture references um things that are happening in our things that are happening in our things that are happening in our community stuff that we're doing and community stuff that we're doing and community stuff that we're doing and then really taking advantage of these then really taking advantage of these then really taking advantage of these low effort design tools that I mean low effort design tools that I mean low effort design tools that I mean they're better than they ever have been they're better than they ever have been they're better than they ever have been right like canva it's it's bewildering right like canva it's it's bewildering right like canva it's it's bewildering that canva is free or free to the extent that canva is free or free to the extent that canva is free or free to the extent that it is um cap cut um I'm just that it is um cap cut um I'm just that it is um cap cut um I'm just getting familiar with now because we're

getting familiar with now because we're getting familiar with now because we're employing like some short form videos in employing like some short form videos in employing like some short form videos in our strategy and that's been super our strategy and that's been super our strategy and that's been super useful for us and then of course tools useful for us and then of course tools useful for us and then of course tools like nucleus media but I really do think like nucleus media but I really do think like nucleus media but I really do think and I know it's still in its infancy and I know it's still in its infancy and I know it's still in its infancy that was part of my my message to you that was part of my my message to you that was part of my my message to you and I said hey I think this episode and I said hey I think this episode and I said hey I think this episode might be fruitful but I just want to might be fruitful but I just want to might be fruitful but I just want to like I think we're I'm a little like like I think we're I'm a little like like I think we're I'm a little like young in this like I haven't been at young in this like I haven't been at young in this like I haven't been at this for too long like maybe want to this for too long like maybe want to this for too long like maybe want to delay this for for longer and and but I delay this for for longer and and but I delay this for for longer and and but I actually do believe that this strategy actually do believe that this strategy actually do believe that this strategy is sustainable so it's actually it's not is sustainable so it's actually it's not is sustainable so it's actually it's not a worry that you have or a worry that I a worry that you have or a worry that I a worry that you have or a worry that I have either so um this is working for have either so um this is working for have either so um this is working for for us I I Envision it continuing to for us I I Envision it continuing to for us I I Envision it continuing to work for as long as we need it to work work for as long as we need it to work work for as long as we need it to work and I know a lot of the churches that we and I know a lot of the churches that we and I know a lot of the churches that we work with here at nucleus and pro Church work with here at nucleus and pro Church work with here at nucleus and pro Church tools and and churches that I talk to tools and and churches that I talk to tools and and churches that I talk to like oneon-one churches that uh are part like oneon-one churches that uh are part like oneon-one churches that uh are part of the live classes we're doing like of the live classes we're doing like of the live classes we're doing like they're in the same boat which is like they're in the same boat which is like they're in the same boat which is like we're we're overworked we're we're we're overworked we're we're we're overworked we're understaffed we're we're we don't have understaffed we're we're we don't have understaffed we're we're we don't have enough resources where there's only a enough resources where there's only a enough resources where there's only a handful of us meeting like how could we handful of us meeting like how could we handful of us meeting like how could we find the time the bandwidth the find the time the bandwidth the find the time the bandwidth the creativity to do this and I think this creativity to do this and I think this creativity to do this and I think this is the way you said that I've set up a is the way you said that I've set up a is the way you said that I've set up a social strategy that I believe is social strategy that I believe is social strategy that I believe is successful and sustainable thing is that successful and sustainable thing is that successful and sustainable thing is that those actually belong inverted you can't those actually belong inverted you can't those actually belong inverted you can't see success online unless you first have see success online unless you first have see success online unless you first have an approach that is sustainable the word an approach that is sustainable the word an approach that is sustainable the word that Alex actually used when he wrote me that Alex actually used when he wrote me that Alex actually used when he wrote me about this episode was profitable and I about this episode was profitable and I about this episode was profitable and I thought it was the perfect word uh thought it was the perfect word uh thought it was the perfect word uh because for someone who's in the because for someone who's in the because for someone who's in the trenches of ministry surely he was going trenches of ministry surely he was going trenches of ministry surely he was going to share some tool TOs and resources to share some tool TOs and resources to share some tool TOs and resources that were going to be profitable to so

that were going to be profitable to so that were going to be profitable to so many people listening I'm confident they many people listening I'm confident they many people listening I'm confident they are we're thankful for your time are we're thankful for your time are we're thankful for your time attention and trust and we'll talk to attention and trust and we'll talk to attention and trust and we'll talk to you next