Quick Fixes To Improve Church Announcements

From blah to brilliant. Today, we're From blah to brilliant. Today, we're sharing our best quick fixes to sharing our best quick fixes to sharing our best quick fixes to instantly improve your church's instantly improve your church's instantly improve your church's announcements. And these are easy announcements. And these are easy announcements. And these are easy tweaks. No need to overhaul everything tweaks. No need to overhaul everything tweaks. No need to overhaul everything you're already doing. We've got five you're already doing. We've got five you're already doing. We've got five easy upgrades that work, proven, and easy upgrades that work, proven, and easy upgrades that work, proven, and tested in real churches. Let's dive in. tested in real churches. Let's dive in. tested in real churches. Let's dive in. Well, hey there and welcome to the Well, hey there and welcome to the Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as always by my co-host. We call him the always by my co-host. We call him the always by my co-host. We call him the McLaren Minister. It's Alexanderville. McLaren Minister. It's Alexanderville. McLaren Minister. It's Alexanderville. Hello. Hello. We of course over many Hello. Hello. We of course over many Hello. Hello. We of course over many episodes have talked about our church episodes have talked about our church episodes have talked about our church announcements formula. And let's be announcements formula. And let's be announcements formula. And let's be clear off the top. 90% of announcements clear off the top. 90% of announcements clear off the top. 90% of announcements effectiveness is going to come down to effectiveness is going to come down to effectiveness is going to come down to your ability to deploy this formula your ability to deploy this formula your ability to deploy this formula successfully. To recap, that formula is successfully. To recap, that formula is successfully. To recap, that formula is simple. One story plus one next step. simple. One story plus one next step. simple. One story plus one next step. That is what works. We're not going to That is what works. We're not going to That is what works. We're not going to spend this episode recapping and regoing spend this episode recapping and regoing spend this episode recapping and regoing through our church announcements formula through our church announcements formula through our church announcements formula because if you've listened for a little because if you've listened for a little because if you've listened for a little while, you're familiar with it. What while, you're familiar with it. What while, you're familiar with it. What we're going to instead talk about are we're going to instead talk about are we're going to instead talk about are additional adjustments that you can make additional adjustments that you can make additional adjustments that you can make on top of this. Little minor tweaks, on top of this. Little minor tweaks, on top of this. Little minor tweaks, minor upgrades that can make all the minor upgrades that can make all the minor upgrades that can make all the difference so long as you're already difference so long as you're already difference so long as you're already doing what's right. And and my goal with doing what's right. And and my goal with doing what's right. And and my goal with an episode like this is not for you to an episode like this is not for you to an episode like this is not for you to hear, you know, the five different hear, you know, the five different hear, you know, the five different adjustments that we're going to go adjustments that we're going to go adjustments that we're going to go through and have you implement all of through and have you implement all of through and have you implement all of them, but as we're going to spend the them, but as we're going to spend the them, but as we're going to spend the next 30 minutes together, just take one next 30 minutes together, just take one next 30 minutes together, just take one of these that you feel like resonates of these that you feel like resonates of these that you feel like resonates with you and put it into action. What with you and put it into action. What with you and put it into action. What might come from that? One person more might come from that? One person more might come from that? One person more taking a next step or 15 more people

taking a next step or 15 more people taking a next step or 15 more people taking a next step, whatever it might taking a next step, whatever it might taking a next step, whatever it might be. And if everyone listening to this be. And if everyone listening to this be. And if everyone listening to this episode does that, what will happen is episode does that, what will happen is episode does that, what will happen is thousands of people will get involved in thousands of people will get involved in thousands of people will get involved in a church event that previously would not a church event that previously would not a church event that previously would not have. And I think that's exciting. Well, have. And I think that's exciting. Well, have. And I think that's exciting. Well, what's nice about these is if you're what's nice about these is if you're what's nice about these is if you're already employing the church already employing the church already employing the church announcements formula, which is one announcements formula, which is one announcements formula, which is one story plus one next step that precedes story plus one next step that precedes story plus one next step that precedes all of this. If you are, you can use and all of this. If you are, you can use and all of this. If you are, you can use and employ any of these five kind of swerves employ any of these five kind of swerves employ any of these five kind of swerves remixes at any time. So, one of them remixes at any time. So, one of them remixes at any time. So, one of them surely is going to stick out to you be surely is going to stick out to you be surely is going to stick out to you be like, "Oh, yeah. I can use that this like, "Oh, yeah. I can use that this like, "Oh, yeah. I can use that this week." But double back on this episode week." But double back on this episode week." But double back on this episode later on, take some notes and you can later on, take some notes and you can later on, take some notes and you can revisit any of these five throughout the revisit any of these five throughout the revisit any of these five throughout the year to kind of, you know, because the year to kind of, you know, because the year to kind of, you know, because the announcements time during church, it can announcements time during church, it can announcements time during church, it can be predictable. And uh even if you're be predictable. And uh even if you're be predictable. And uh even if you're doing one story and one next step, if doing one story and one next step, if doing one story and one next step, if people know when it's coming up, maybe people know when it's coming up, maybe people know when it's coming up, maybe they just tune out. And so sometimes you they just tune out. And so sometimes you they just tune out. And so sometimes you got to you got to put a little swerve on got to you got to put a little swerve on got to you got to put a little swerve on them and spice things up a little bit. them and spice things up a little bit. them and spice things up a little bit. These five tips today will surely help These five tips today will surely help These five tips today will surely help you accomplish that. Last year we went you accomplish that. Last year we went you accomplish that. Last year we went on a church filming trip to Australia. on a church filming trip to Australia. on a church filming trip to Australia. And on the way home from Australia, it's And on the way home from Australia, it's And on the way home from Australia, it's far away from Canada. Mhm. We about as far away from Canada. Mhm. We about as far away from Canada. Mhm. We about as far as you can get. Yeah. Some some are far as you can get. Yeah. Some some are far as you can get. Yeah. Some some are saying we had a stopover in the country saying we had a stopover in the country saying we had a stopover in the country of Qatar. So we had like a 20our of Qatar. So we had like a 20our of Qatar. So we had like a 20our stopover there. And you know, pro tip if stopover there. And you know, pro tip if stopover there. And you know, pro tip if you're flying back from that side of the you're flying back from that side of the you're flying back from that side of the world. I know it makes sense to on a world. I know it makes sense to on a world. I know it makes sense to on a short distance go from Australia like short distance go from Australia like short distance go from Australia like direct to like LAX or direct to direct to like LAX or direct to direct to like LAX or direct to Vancouver, wherever it might be. We went Vancouver, wherever it might be. We went Vancouver, wherever it might be. We went the long way and we stopped halfway the long way and we stopped halfway the long way and we stopped halfway through. We found it made jet lag a lot through. We found it made jet lag a lot through. We found it made jet lag a lot more manageable. Did not come home more manageable. Did not come home more manageable. Did not come home jetlagged at all because we kind of jetlagged at all because we kind of jetlagged at all because we kind of stopped halfway. Anyway, we had this 20 stopped halfway. Anyway, we had this 20 stopped halfway. Anyway, we had this 20 hour 20-hour layover in Qatar and I'm

hour 20-hour layover in Qatar and I'm hour 20-hour layover in Qatar and I'm looking through like what are we going looking through like what are we going looking through like what are we going to do when we're in Qatar and we had all to do when we're in Qatar and we had all to do when we're in Qatar and we had all these things planned and then I came these things planned and then I came these things planned and then I came across, oh, the F1 race weekend, the across, oh, the F1 race weekend, the across, oh, the F1 race weekend, the Grand Prix is being held while we're Grand Prix is being held while we're Grand Prix is being held while we're there. So, I reach out to one of our there. So, I reach out to one of our there. So, I reach out to one of our employees who's a big F1 F1. I'm like, employees who's a big F1 F1. I'm like, employees who's a big F1 F1. I'm like, okay, like we're there and it's okay, like we're there and it's okay, like we're there and it's happening. Like, should we go? I don't happening. Like, should we go? I don't happening. Like, should we go? I don't should we go? I don't know anything. And should we go? I don't know anything. And should we go? I don't know anything. And he's like, if you don't go, we will have he's like, if you don't go, we will have he's like, if you don't go, we will have a problem. And I'm like, okay, like what a problem. And I'm like, okay, like what a problem. And I'm like, okay, like what do I need to do? like he's like, "Okay, do I need to do? like he's like, "Okay, do I need to do? like he's like, "Okay, just watch like a season of Drive to just watch like a season of Drive to just watch like a season of Drive to Survive." And I knew this documentary Survive." And I knew this documentary Survive." And I knew this documentary series existed, but I had no um I I just series existed, but I had no um I I just series existed, but I had no um I I just didn't grow up watching racing or didn't grow up watching racing or didn't grow up watching racing or anything, so didn't care for it. Anyway, anything, so didn't care for it. Anyway, anything, so didn't care for it. Anyway, since going to that Grand Prix in Qar, since going to that Grand Prix in Qar, since going to that Grand Prix in Qar, just by happen stance, I have become just by happen stance, I have become just by happen stance, I have become greatly involved and invested in F1. And greatly involved and invested in F1. And greatly involved and invested in F1. And that's an understatement. We set up a that's an understatement. We set up a that's an understatement. We set up a fantasy league for the company. Now, we fantasy league for the company. Now, we fantasy league for the company. Now, we already have a fantasy football league already have a fantasy football league already have a fantasy football league called Throw Church Tools. Uh, we now called Throw Church Tools. Uh, we now called Throw Church Tools. Uh, we now have an F1 fantasy league called have an F1 fantasy league called have an F1 fantasy league called ProChurch Fuels. Uh, everyone's involved ProChurch Fuels. Uh, everyone's involved ProChurch Fuels. Uh, everyone's involved in it. And so, uh, you know, as we go in it. And so, uh, you know, as we go in it. And so, uh, you know, as we go through these, I'm just going to give, through these, I'm just going to give, through these, I'm just going to give, as is appropriate, a little metaphor to as is appropriate, a little metaphor to as is appropriate, a little metaphor to F1 to kind of really hammer home the the F1 to kind of really hammer home the the F1 to kind of really hammer home the the point. Okay. Let's see what you got. You point. Okay. Let's see what you got. You point. Okay. Let's see what you got. You want to go with the first one? Let's go want to go with the first one? Let's go want to go with the first one? Let's go with the first one. This first one's with the first one. This first one's with the first one. This first one's called the curveball. Curveball. Okay.

called the curveball. Curveball. Okay. called the curveball. Curveball. Okay. Here's the thing in racing. Here's the thing in racing. Here's the thing in racing. That didn't take long. That didn't take long. That didn't take long. So, every race, it's literally a So, every race, it's literally a So, every race, it's literally a baseball term. baseball term. baseball term. So, you thought. So, you thought. So, you thought. Well, apparently I can only do sports Well, apparently I can only do sports Well, apparently I can only do sports metaphors. So, in racing, every race metaphors. So, in racing, every race metaphors. So, in racing, every race there are three different tires that you there are three different tires that you there are three different tires that you can use, right? There's going to be a can use, right? There's going to be a can use, right? There's going to be a soft tire, a medium tire, and a hard soft tire, a medium tire, and a hard soft tire, a medium tire, and a hard tire. A soft tire allows you to go tire. A soft tire allows you to go tire. A soft tire allows you to go faster, but will degrade quicker. A hard faster, but will degrade quicker. A hard faster, but will degrade quicker. A hard tire, you can run longer, but it won't tire, you can run longer, but it won't tire, you can run longer, but it won't let you go as fast. And so, there are let you go as fast. And so, there are let you go as fast. And so, there are these strategic decisions that you have these strategic decisions that you have these strategic decisions that you have to make. And in the most recent race I to make. And in the most recent race I to make. And in the most recent race I watched, everyone had decided to start watched, everyone had decided to start watched, everyone had decided to start on a soft tire. Yeah. Except at the top on a soft tire. Yeah. Except at the top on a soft tire. Yeah. Except at the top of the grid, one guy, one team had done of the grid, one guy, one team had done of the grid, one guy, one team had done it differently. That's what we call a it differently. That's what we call a it differently. That's what we call a curveball. And you can do the same in curveball. And you can do the same in curveball. And you can do the same in church. So there are so many different church. So there are so many different church. So there are so many different ways you can employ this. Do you ways you can employ this. Do you ways you can employ this. Do you normally do five announcements? Do one normally do five announcements? Do one normally do five announcements? Do one long extended announcement instead. Do long extended announcement instead. Do long extended announcement instead. Do you normally do announcements between you normally do announcements between you normally do announcements between worship and the sermon? Perhaps do it to worship and the sermon? Perhaps do it to worship and the sermon? Perhaps do it to kick off service. or do it like after kick off service. or do it like after kick off service. or do it like after the fast songs, before the slow songs.

the fast songs, before the slow songs. the fast songs, before the slow songs. Maybe have a different person do Maybe have a different person do Maybe have a different person do announcements. We employ this in our announcements. We employ this in our announcements. We employ this in our church in a variety of ways, not church in a variety of ways, not church in a variety of ways, not exclusive to announcements. We call it exclusive to announcements. We call it exclusive to announcements. We call it the creative curveball. And the idea is the creative curveball. And the idea is the creative curveball. And the idea is is that one of the great things about is that one of the great things about is that one of the great things about church is that it is very rhythmic. It church is that it is very rhythmic. It church is that it is very rhythmic. It is liturgy. It is tradition where every is liturgy. It is tradition where every is liturgy. It is tradition where every Sunday we show up, we gather and we Sunday we show up, we gather and we Sunday we show up, we gather and we worship Jesus, we hear the word of the worship Jesus, we hear the word of the worship Jesus, we hear the word of the scriptures. The the downside of this is scriptures. The the downside of this is scriptures. The the downside of this is that it can become predictable. And so that it can become predictable. And so that it can become predictable. And so we as uh humans by nature when we see we as uh humans by nature when we see we as uh humans by nature when we see something and we're like ah I know when something and we're like ah I know when something and we're like ah I know when this happens this happens we can just this happens this happens we can just this happens this happens we can just kind of like fall into this like trance kind of like fall into this like trance kind of like fall into this like trance like totally moment. Um we experience like totally moment. Um we experience like totally moment. Um we experience this when we drive home from work. Okay this when we drive home from work. Okay this when we drive home from work. Okay you drive home you drive home the exact you drive home you drive home the exact you drive home you drive home the exact same way every single time. Sometimes same way every single time. Sometimes same way every single time. Sometimes you'll get home like who drove me here? you'll get home like who drove me here? you'll get home like who drove me here? I don't remember that. It wasn't was I don't remember that. It wasn't was I don't remember that. It wasn't was that safe? The exact same effect. So, we that safe? The exact same effect. So, we that safe? The exact same effect. So, we want to basically do something want to basically do something want to basically do something different, a creative curveball to different, a creative curveball to different, a creative curveball to re-engage audience attention, to re-engage audience attention, to re-engage audience attention, to re-engage the congregation because re-engage the congregation because re-engage the congregation because suddenly they're expecting one queue, suddenly they're expecting one queue, suddenly they're expecting one queue, they see something different. Oh, now they see something different. Oh, now they see something different. Oh, now I'm paying more attention. Yeah. I mean, I'm paying more attention. Yeah. I mean, I'm paying more attention. Yeah. I mean, psychologically, it's just a pattern psychologically, it's just a pattern psychologically, it's just a pattern interrupt, right? Like we are interrupt, right? Like we are interrupt, right? Like we are patternoriented creatures, uh, beings, patternoriented creatures, uh, beings, patternoriented creatures, uh, beings, and our brains really thrive in a and our brains really thrive in a and our brains really thrive in a patterned environment. And so when we patterned environment. And so when we patterned environment. And so when we are used to an order of service, a are used to an order of service, a are used to an order of service, a liturgy, um when that pattern gets liturgy, um when that pattern gets liturgy, um when that pattern gets interrupted, boom, we snap our it like interrupted, boom, we snap our it like interrupted, boom, we snap our it like we snap out of whatever flow state we're we snap out of whatever flow state we're we snap out of whatever flow state we're in and snap into, oh, I need to pay in and snap into, oh, I need to pay in and snap into, oh, I need to pay attention to what's going on here attention to what's going on here attention to what's going on here because I expected one thing and because I expected one thing and because I expected one thing and something else is happening. So of something else is happening. So of something else is happening. So of course, you don't want to be doing this course, you don't want to be doing this course, you don't want to be doing this every week to keep people on their toes every week to keep people on their toes every week to keep people on their toes cuz that would just result in uh

cuz that would just result in uh cuz that would just result in uh seasickness. Um but yeah, the pattern seasickness. Um but yeah, the pattern seasickness. Um but yeah, the pattern interrupt um can be really effective interrupt um can be really effective interrupt um can be really effective for, you know, garnering some attention for, you know, garnering some attention for, you know, garnering some attention or just keeping things a little lively. or just keeping things a little lively. or just keeping things a little lively. Yeah. And I think even just doing one Yeah. And I think even just doing one Yeah. And I think even just doing one long extended announcement is an easy long extended announcement is an easy long extended announcement is an easy way to make this switch when you have way to make this switch when you have way to make this switch when you have something really important coming up something really important coming up something really important coming up like we're entering into the season of like we're entering into the season of like we're entering into the season of VBS. Like perhaps you do an extended VBS. Like perhaps you do an extended VBS. Like perhaps you do an extended announcement all about that rather than announcement all about that rather than announcement all about that rather than like five little announcements. If like five little announcements. If like five little announcements. If you're always doing three to nine you're always doing three to nine you're always doing three to nine announcements in a week, mix it up and announcements in a week, mix it up and announcements in a week, mix it up and just do a week where there's like one just do a week where there's like one just do a week where there's like one extended one. I love the idea of extended one. I love the idea of extended one. I love the idea of incorporating other people, too, because incorporating other people, too, because incorporating other people, too, because there's like a communal aspect to that, there's like a communal aspect to that, there's like a communal aspect to that, too, right? It's like, okay, it's not too, right? It's like, okay, it's not too, right? It's like, okay, it's not just the same person with the mic every just the same person with the mic every just the same person with the mic every week. It's like, no, we're hearing from week. It's like, no, we're hearing from week. It's like, no, we're hearing from different voices. We're giving other different voices. We're giving other different voices. We're giving other people the opportunity to have their people the opportunity to have their people the opportunity to have their voice amplified on the microphone. I voice amplified on the microphone. I voice amplified on the microphone. I think that's there's like a communal think that's there's like a communal think that's there's like a communal aspect to that as well. Rotating cast of aspect to that as well. Rotating cast of aspect to that as well. Rotating cast of hosts, they're going to have different hosts, they're going to have different hosts, they're going to have different cadences. They're going to have cadences. They're going to have cadences. They're going to have different perspectives. They're going to different perspectives. They're going to different perspectives. They're going to have different like intonation in their have different like intonation in their have different like intonation in their voices. Like all of these things play a voices. Like all of these things play a voices. Like all of these things play a role in keeping people's attention and role in keeping people's attention and role in keeping people's attention and not allowing them to tune out in the not allowing them to tune out in the not allowing them to tune out in the announcements cuz that's what's going to announcements cuz that's what's going to announcements cuz that's what's going to happen, right? Like, okay, we're here happen, right? Like, okay, we're here happen, right? Like, okay, we're here for an hour or two. Where can I like for an hour or two. Where can I like for an hour or two. Where can I like just take a where can I let my brain just take a where can I let my brain just take a where can I let my brain just turn off my brain a little bit? Oh, just turn off my brain a little bit? Oh, just turn off my brain a little bit? Oh, announcements time. That's what's going announcements time. That's what's going announcements time. That's what's going to naturally happen. So, okay, that was to naturally happen. So, okay, that was to naturally happen. So, okay, that was number one, the curveball. Number two, number one, the curveball. Number two, number one, the curveball. Number two, the call back. The idea of the call back the call back. The idea of the call back the call back. The idea of the call back is to deliver the same announcement is to deliver the same announcement is to deliver the same announcement twice during an individual service.

twice during an individual service. twice during an individual service. Okay. So, let's imagine Pastor Alex is Okay. So, let's imagine Pastor Alex is Okay. So, let's imagine Pastor Alex is preaching and Brady is the announcements preaching and Brady is the announcements preaching and Brady is the announcements host. So, I'm doing hosting and I'm host. So, I'm doing hosting and I'm host. So, I'm doing hosting and I'm doing it after worship before the doing it after worship before the doing it after worship before the message and I'm talking about VBS. Okay, message and I'm talking about VBS. Okay, message and I'm talking about VBS. Okay, we'll probably use that as an example we'll probably use that as an example we'll probably use that as an example throughout because at the time of this throughout because at the time of this throughout because at the time of this recording, that's kind of the big thing recording, that's kind of the big thing recording, that's kind of the big thing on the forecast for churches coming up on the forecast for churches coming up on the forecast for churches coming up in the next season. So, I'm doing my in the next season. So, I'm doing my in the next season. So, I'm doing my announcement. I'm doing the typical one announcement. I'm doing the typical one announcement. I'm doing the typical one story plus one next step. I talk about story plus one next step. I talk about story plus one next step. I talk about VBS. One of the things that happened VBS. One of the things that happened VBS. One of the things that happened last year. Oh, it was crazy. The uh last year. Oh, it was crazy. The uh last year. Oh, it was crazy. The uh students stole all the water guns and students stole all the water guns and students stole all the water guns and then it became this water gun with the then it became this water gun with the then it became this water gun with the kids versus the uh advisers, kids versus the uh advisers, kids versus the uh advisers, instructors, and it was just a great old instructors, and it was just a great old instructors, and it was just a great old time. Anyway, no firearms at this year's time. Anyway, no firearms at this year's time. Anyway, no firearms at this year's event, but if you want to get involved, event, but if you want to get involved, event, but if you want to get involved, if you want to get involved, go to this if you want to get involved, go to this if you want to get involved, go to this place. And then place. And then place. And then Alex and I would have talked and been Alex and I would have talked and been Alex and I would have talked and been like, "Hey, like and this wouldn't come like, "Hey, like and this wouldn't come like, "Hey, like and this wouldn't come from me. It would probably come from from me. It would probably come from from me. It would probably come from Alex like the senior leader or the Alex like the senior leader or the Alex like the senior leader or the senior leadership where he'd say, "Hey, senior leadership where he'd say, "Hey, senior leadership where he'd say, "Hey, we're it's really important this year we're it's really important this year we're it's really important this year that we get VBS promoted." Like we had a that we get VBS promoted." Like we had a that we get VBS promoted." Like we had a bunch of kids come from the the bunch of kids come from the the bunch of kids come from the the community last year. That carried over community last year. That carried over community last year. That carried over to Sunday and we still have families to Sunday and we still have families to Sunday and we still have families coming. We have a few families that came coming. We have a few families that came coming. We have a few families that came first through VBS and are still here first through VBS and are still here first through VBS and are still here today. So, I really want to hammer that today. So, I really want to hammer that today. So, I really want to hammer that home. Okay. I'm the communications guy.

home. Okay. I'm the communications guy. home. Okay. I'm the communications guy. I'm like, how about we go with the call I'm like, how about we go with the call I'm like, how about we go with the call back? That's the play that we're going back? That's the play that we're going back? That's the play that we're going to run here. So, I'm going to talk about to run here. So, I'm going to talk about to run here. So, I'm going to talk about it, but I want you as well, pastor, to it, but I want you as well, pastor, to it, but I want you as well, pastor, to weave it in naturally into your sermon. weave it in naturally into your sermon. weave it in naturally into your sermon. And this the key to making this work is And this the key to making this work is And this the key to making this work is it can't feel like it's being it can't feel like it's being it can't feel like it's being pigeonholed in there. It has to come pigeonholed in there. It has to come pigeonholed in there. It has to come come up. And I would say my pastor, come up. And I would say my pastor, come up. And I would say my pastor, Pastor Bill at Central, does this Pastor Bill at Central, does this Pastor Bill at Central, does this exceptionally well. And I'm not exceptionally well. And I'm not exceptionally well. And I'm not confident that it's something that he confident that it's something that he confident that it's something that he like, we're not talking to him and like like, we're not talking to him and like like, we're not talking to him and like planning it this way. If your pastor planning it this way. If your pastor planning it this way. If your pastor doesn't do this naturally, you kind of doesn't do this naturally, you kind of doesn't do this naturally, you kind of have to plan it and then it can come have to plan it and then it can come have to plan it and then it can come more naturally. But what'll happen is more naturally. But what'll happen is more naturally. But what'll happen is like a host will deliver announcements like a host will deliver announcements like a host will deliver announcements and then he'll like bring up one of them and then he'll like bring up one of them and then he'll like bring up one of them naturally in the sermon in real time. naturally in the sermon in real time. naturally in the sermon in real time. And what this does is it allows you to And what this does is it allows you to And what this does is it allows you to hear the same thing twice, which just hear the same thing twice, which just hear the same thing twice, which just means that it's going to be more sticky means that it's going to be more sticky means that it's going to be more sticky that way. And it also then has like the that way. And it also then has like the that way. And it also then has like the senior leader stamp of approval on it. senior leader stamp of approval on it. senior leader stamp of approval on it. Hey, if I'm putting this inside the Hey, if I'm putting this inside the Hey, if I'm putting this inside the message and it's coming from my mouth, message and it's coming from my mouth, message and it's coming from my mouth, one, it's important. And two, it's so one, it's important. And two, it's so one, it's important. And two, it's so important that within the message, I'm important that within the message, I'm important that within the message, I'm promoting this next step. Yeah. The call promoting this next step. Yeah. The call promoting this next step. Yeah. The call back. Your thoughts? Well, as a pastor back. Your thoughts? Well, as a pastor back. Your thoughts? Well, as a pastor who's primarily responsible for the who's primarily responsible for the who's primarily responsible for the sermonizing, I find that this comes most sermonizing, I find that this comes most sermonizing, I find that this comes most naturally to me when the event, the naturally to me when the event, the naturally to me when the event, the thing that we're talking about is is um thing that we're talking about is is um thing that we're talking about is is um synonymous with the mission and vision synonymous with the mission and vision synonymous with the mission and vision of our church. when those things that of our church. when those things that of our church. when those things that we're promoting are motivated by our we're promoting are motivated by our we're promoting are motivated by our share of values, it's almost effortless share of values, it's almost effortless share of values, it's almost effortless to hit it in the sermon because the the to hit it in the sermon because the the to hit it in the sermon because the the topic of the sermon is the thing that topic of the sermon is the thing that topic of the sermon is the thing that everything we're doing as a church flows

everything we're doing as a church flows everything we're doing as a church flows from, right? It's the story of Jesus from, right? It's the story of Jesus from, right? It's the story of Jesus Christ. So when our events are inspired Christ. So when our events are inspired Christ. So when our events are inspired by that value system like um you know by that value system like um you know by that value system like um you know however you define your values as a however you define your values as a however you define your values as a church whatever whatever language you church whatever whatever language you church whatever whatever language you use for your mission and vision when use for your mission and vision when use for your mission and vision when those events are kind of downstream of those events are kind of downstream of those events are kind of downstream of that it almost feels effortless to bring that it almost feels effortless to bring that it almost feels effortless to bring them up because it's like yeah we're them up because it's like yeah we're them up because it's like yeah we're talking about Jesus but the reason we're talking about Jesus but the reason we're talking about Jesus but the reason we're doing VBS is because of this thing that doing VBS is because of this thing that doing VBS is because of this thing that we're reading in the gospel text today. we're reading in the gospel text today. we're reading in the gospel text today. Um we do the call back in this way in Um we do the call back in this way in Um we do the call back in this way in our order of service. Every uh time we our order of service. Every uh time we our order of service. Every uh time we gather to worship, we start by reading a gather to worship, we start by reading a gather to worship, we start by reading a psalm, but the psalm is always related psalm, but the psalm is always related psalm, but the psalm is always related to the gospel reading that we will to the gospel reading that we will to the gospel reading that we will sermonize later on in in the uh in the sermonize later on in in the uh in the sermonize later on in in the uh in the the worship service. So there's always the worship service. So there's always the worship service. So there's always continuity there. And uh so yes, it ser continuity there. And uh so yes, it ser continuity there. And uh so yes, it ser the call back as it relates to the call back as it relates to the call back as it relates to announcements serves to kind of give announcements serves to kind of give announcements serves to kind of give that that senior um voice a stamp of that that senior um voice a stamp of that that senior um voice a stamp of approval for sure. And it also just kind approval for sure. And it also just kind approval for sure. And it also just kind of um you know coaleses the entirety of of um you know coaleses the entirety of of um you know coaleses the entirety of what you're talking about and what what you're talking about and what what you're talking about and what you're doing as a church into one big you're doing as a church into one big you're doing as a church into one big thing. It it it takes it takes it out of thing. It it it takes it takes it out of thing. It it it takes it takes it out of like being partitioned. You know VBS is like being partitioned. You know VBS is like being partitioned. You know VBS is over here and the sermon is over here over here and the sermon is over here over here and the sermon is over here and the soup kitchen is over here. It's and the soup kitchen is over here. It's and the soup kitchen is over here. It's like no this all belongs. This is all like no this all belongs. This is all like no this all belongs. This is all actually one act of worship inspired by actually one act of worship inspired by actually one act of worship inspired by our values. Um, so it really is like um, our values. Um, so it really is like um, our values. Um, so it really is like um, yeah, there's kind of like this cosmic yeah, there's kind of like this cosmic yeah, there's kind of like this cosmic um, intermingling when you weave these um, intermingling when you weave these um, intermingling when you weave these things together that kind of unites your things together that kind of unites your things together that kind of unites your church of like, oh, this is why we do church of like, oh, this is why we do church of like, oh, this is why we do what we do. I see it kind of traced what we do. I see it kind of traced what we do. I see it kind of traced throughout the entire order of worship.

throughout the entire order of worship. throughout the entire order of worship. So, calling it back in the sermon really So, calling it back in the sermon really So, calling it back in the sermon really is um, really useful in that way. It's is um, really useful in that way. It's is um, really useful in that way. It's more compelling for someone to get more compelling for someone to get more compelling for someone to get involved as well because when it is involved as well because when it is involved as well because when it is traced directly to the mission of the traced directly to the mission of the traced directly to the mission of the church, then it's like, oh yeah, this is church, then it's like, oh yeah, this is church, then it's like, oh yeah, this is how we are meant to behave. this is who how we are meant to behave. this is who how we are meant to behave. this is who we are and where we're going. Okay, we are and where we're going. Okay, we are and where we're going. Okay, where I love that word partition. That's where I love that word partition. That's where I love that word partition. That's kind of how announcements are typically kind of how announcements are typically kind of how announcements are typically structured where it's like this one and structured where it's like this one and structured where it's like this one and now full stop, this one now full stop, now full stop, this one now full stop, now full stop, this one now full stop, this one, full stop and they're this one, full stop and they're this one, full stop and they're completely in their own silos and it's completely in their own silos and it's completely in their own silos and it's not as compelling to get involved not as compelling to get involved not as compelling to get involved because it's like, oh yeah, you're just because it's like, oh yeah, you're just because it's like, oh yeah, you're just kind of like going through the order and kind of like going through the order and kind of like going through the order and you're just hitting all the main points you're just hitting all the main points you're just hitting all the main points and you know, now we're going to get to and you know, now we're going to get to and you know, now we're going to get to the real thing. when we get to the quote the real thing. when we get to the quote the real thing. when we get to the quote unquote real thing and it is unquote real thing and it is unquote real thing and it is intersecting with the announcements and intersecting with the announcements and intersecting with the announcements and the opportunities that exist beyond the opportunities that exist beyond the opportunities that exist beyond Sunday service. You're right. Now we Sunday service. You're right. Now we Sunday service. You're right. Now we have a more cohesive um communication have a more cohesive um communication have a more cohesive um communication being provided to the people and they're being provided to the people and they're being provided to the people and they're more likely to respond. Yeah. Okay. Next more likely to respond. Yeah. Okay. Next more likely to respond. Yeah. Okay. Next one. Favorite of ours. Uh the interview. one. Favorite of ours. Uh the interview. one. Favorite of ours. Uh the interview. Yeah. So I did this for I don't I I Yeah. So I did this for I don't I I Yeah. So I did this for I don't I I don't think it was VBS, but it was kids don't think it was VBS, but it was kids don't think it was VBS, but it was kids ministry related um during a hosting ministry related um during a hosting ministry related um during a hosting segment. So, we wanted to do one story segment. So, we wanted to do one story segment. So, we wanted to do one story plus one next step. And my version of plus one next step. And my version of plus one next step. And my version of the story was not going to be me talking the story was not going to be me talking the story was not going to be me talking about this what happened last year or about this what happened last year or about this what happened last year or hey, I had a formative moment at hey, I had a formative moment at hey, I had a formative moment at something like this when I was a kid in something like this when I was a kid in something like this when I was a kid in a similar type of church event. So, we a similar type of church event. So, we a similar type of church event. So, we wanted more kids ministry volunteers.

wanted more kids ministry volunteers. wanted more kids ministry volunteers. So, we're going to translate this to our So, we're going to translate this to our So, we're going to translate this to our VBS example and say we want more VBS example and say we want more VBS example and say we want more volunteers for VBS this year. So, we volunteers for VBS this year. So, we volunteers for VBS this year. So, we bring up a couple of the volunteers from bring up a couple of the volunteers from bring up a couple of the volunteers from the previous year. And all we're doing the previous year. And all we're doing the previous year. And all we're doing is like Q&A on the stage. So, one, this is like Q&A on the stage. So, one, this is like Q&A on the stage. So, one, this has a nice swerve element because it's has a nice swerve element because it's has a nice swerve element because it's not typically something that you see. It not typically something that you see. It not typically something that you see. It also swerves not just because there's also swerves not just because there's also swerves not just because there's multiple people on stage, different multiple people on stage, different multiple people on stage, different voices, different story format, but it's voices, different story format, but it's voices, different story format, but it's a completely different cadence of a completely different cadence of a completely different cadence of communication because now it's not me communication because now it's not me communication because now it's not me monologuing, it's dialogue. It's why we monologuing, it's dialogue. It's why we monologuing, it's dialogue. It's why we prefer to do this podcast as two people prefer to do this podcast as two people prefer to do this podcast as two people instead of me just like reading through instead of me just like reading through instead of me just like reading through like my thoughts because it's more like my thoughts because it's more like my thoughts because it's more personable and you get to like personable and you get to like personable and you get to like experience the back and forth. And often experience the back and forth. And often experience the back and forth. And often what happens is we might have a planned what happens is we might have a planned what happens is we might have a planned thing and then we'll hit on something in thing and then we'll hit on something in thing and then we'll hit on something in the moment that spurs something organic the moment that spurs something organic the moment that spurs something organic and that's like even more impactful for and that's like even more impactful for and that's like even more impactful for folks than what we had planned to say. folks than what we had planned to say. folks than what we had planned to say. And so this is an easy one. All of these And so this is an easy one. All of these And so this is an easy one. All of these are meant to be easy. If you're are meant to be easy. If you're are meant to be easy. If you're listening to this on a Friday, you know, listening to this on a Friday, you know, listening to this on a Friday, you know, on a Wednesday, oh, I know I have to hit on a Wednesday, oh, I know I have to hit on a Wednesday, oh, I know I have to hit on this type of announcement on Sunday.

on this type of announcement on Sunday. on this type of announcement on Sunday. I could use this. That's the idea here. I could use this. That's the idea here. I could use this. That's the idea here. We don't want you to overhaul anything. We don't want you to overhaul anything. We don't want you to overhaul anything. The interview, it can just be you plus The interview, it can just be you plus The interview, it can just be you plus one person, you plus two people. And to one person, you plus two people. And to one person, you plus two people. And to make it easy, you can even start with make it easy, you can even start with make it easy, you can even start with like someone that's serving that like someone that's serving that like someone that's serving that morning. So you don't have to coordinate morning. So you don't have to coordinate morning. So you don't have to coordinate like ah, you know, we want to get like like ah, you know, we want to get like like ah, you know, we want to get like Jim and Jen up there like, oh, but Jim and Jen up there like, oh, but Jim and Jen up there like, oh, but they're they're just attending. Okay, they're they're just attending. Okay, they're they're just attending. Okay, they need to like, you know, come they need to like, you know, come they need to like, you know, come backstage or they need to be like near backstage or they need to be like near backstage or they need to be like near the front so we can call them up. the front so we can call them up. the front so we can call them up. Whatever it might be. Make it easy. How Whatever it might be. Make it easy. How Whatever it might be. Make it easy. How much coordination do you think deserves much coordination do you think deserves much coordination do you think deserves to to happen before doing an interview to to happen before doing an interview to to happen before doing an interview like this to make it successful so it like this to make it successful so it like this to make it successful so it doesn't feel just kind of like you're doesn't feel just kind of like you're doesn't feel just kind of like you're you're going off the top of your head you're going off the top of your head you're going off the top of your head when you're trying to effectively when you're trying to effectively when you're trying to effectively communicate a story that leads to a next communicate a story that leads to a next communicate a story that leads to a next step? Yeah, it's it can be a delicate step? Yeah, it's it can be a delicate step? Yeah, it's it can be a delicate balance. Um because on the one hand, you balance. Um because on the one hand, you balance. Um because on the one hand, you want to be prepared so that it is not want to be prepared so that it is not want to be prepared so that it is not clear that this is failing on stage. You clear that this is failing on stage. You clear that this is failing on stage. You also don't want it to be so overly also don't want it to be so overly also don't want it to be so overly prepared that it feels scripted and it prepared that it feels scripted and it prepared that it feels scripted and it lacks that authenticity. You do want it lacks that authenticity. You do want it lacks that authenticity. You do want it to feel genuine. So, it depends on how to feel genuine. So, it depends on how to feel genuine. So, it depends on how well you know the people. You can well you know the people. You can well you know the people. You can definitely lean into relational equity definitely lean into relational equity definitely lean into relational equity that you have. And so, if it's someone that you have. And so, if it's someone that you have. And so, if it's someone that you know pretty well, you can go that you know pretty well, you can go that you know pretty well, you can go pretty off the cuff. You just need to pretty off the cuff. You just need to pretty off the cuff. You just need to know the main story beats that you want know the main story beats that you want know the main story beats that you want to hit and how you, the host, are going to hit and how you, the host, are going to hit and how you, the host, are going to then tie it into the next step to then tie it into the next step to then tie it into the next step because it can very quickly get derailed because it can very quickly get derailed because it can very quickly get derailed if you don't have a firm grasp on, okay, if you don't have a firm grasp on, okay, if you don't have a firm grasp on, okay, at this point, I'm going to turn this to at this point, I'm going to turn this to at this point, I'm going to turn this to the people away from this person to them the people away from this person to them the people away from this person to them because you're hearing their experience.

because you're hearing their experience. because you're hearing their experience. You then need to turn that into a call You then need to turn that into a call You then need to turn that into a call to action for others to experience the to action for others to experience the to action for others to experience the same thing. So, we might have a quick same thing. So, we might have a quick same thing. So, we might have a quick conversation. Okay, me and Alex. Alex is conversation. Okay, me and Alex. Alex is conversation. Okay, me and Alex. Alex is the one I'm interviewing like, "Okay, the one I'm interviewing like, "Okay, the one I'm interviewing like, "Okay, like what do you remember from VBS last like what do you remember from VBS last like what do you remember from VBS last year?" And he's just like kind of year?" And he's just like kind of year?" And he's just like kind of hitting some things and then I'll like hitting some things and then I'll like hitting some things and then I'll like notice something that I think I can turn notice something that I think I can turn notice something that I think I can turn into like the the pivot point. Yeah. And into like the the pivot point. Yeah. And into like the the pivot point. Yeah. And then I'll make sure that we get to that then I'll make sure that we get to that then I'll make sure that we get to that last and then that becomes the pivot last and then that becomes the pivot last and then that becomes the pivot point and I'll probably give him give point and I'll probably give him give point and I'll probably give him give you like a brief, you know, heads up you like a brief, you know, heads up you like a brief, you know, heads up like, "Okay, I we're having this like, "Okay, I we're having this like, "Okay, I we're having this conversation because we want more people conversation because we want more people conversation because we want more people to get involved. We want to hear about to get involved. We want to hear about to get involved. We want to hear about your positive experience. When we were your positive experience. When we were your positive experience. When we were talking, you mentioned this. I'll talking, you mentioned this. I'll talking, you mentioned this. I'll probably ask something similar. When you probably ask something similar. When you probably ask something similar. When you hit on that, that's when I'll probably hit on that, that's when I'll probably hit on that, that's when I'll probably pivot." And the next step is also pivot." And the next step is also pivot." And the next step is also important. Always keep it brief. It's important. Always keep it brief. It's important. Always keep it brief. It's going to be real awkward if you're up going to be real awkward if you're up going to be real awkward if you're up there giving this long spiel for a next there giving this long spiel for a next there giving this long spiel for a next step and then they're just standing step and then they're just standing step and then they're just standing there. Yeah. Our next step is always the there. Yeah. Our next step is always the there. Yeah. Our next step is always the same, right? Every single announcement same, right? Every single announcement same, right? Every single announcement has the same destination. So go to, you has the same destination. So go to, you has the same destination. So go to, you know, lifeabundant.com or the know, lifeabundant.com or the know, lifeabundant.com or the lifeabundant kiosk in the lobby, lifeabundant kiosk in the lobby, lifeabundant kiosk in the lobby, whatever it might be. That's the same whatever it might be. That's the same whatever it might be. That's the same call to action. It's one sentence. So call to action. It's one sentence. So call to action. It's one sentence. So it's not awkward when I go. And you it's not awkward when I go. And you it's not awkward when I go. And you know, if you want to have a similar know, if you want to have a similar know, if you want to have a similar experience to Alex, we we need more VBS experience to Alex, we we need more VBS experience to Alex, we we need more VBS volunteers this year. go to volunteers this year. go to volunteers this year. go to lifeabundant.com or the lifeabundant lifeabundant.com or the lifeabundant lifeabundant.com or the lifeabundant kiosk in the lobby and hey let's give kiosk in the lobby and hey let's give kiosk in the lobby and hey let's give Alex a big hand right like and then he Alex a big hand right like and then he Alex a big hand right like and then he walks off stage and then I keep going if walks off stage and then I keep going if walks off stage and then I keep going if that next step spiel becomes too long that next step spiel becomes too long that next step spiel becomes too long Alex is there hands you know class Alex is there hands you know class Alex is there hands you know class together not knowing where to put them together not knowing where to put them together not knowing where to put them yeah what do I do with my hands so we yeah what do I do with my hands so we yeah what do I do with my hands so we want to avoid that all right Easter's in want to avoid that all right Easter's in want to avoid that all right Easter's in the rearview we're headed towards VBS we the rearview we're headed towards VBS we the rearview we're headed towards VBS we know VBS is coming it's the type of know VBS is coming it's the type of know VBS is coming it's the type of event for some churches it's a

event for some churches it's a event for some churches it's a cornerstone event type of event you you cornerstone event type of event you you cornerstone event type of event you you need to talk about for multiple weeks at need to talk about for multiple weeks at need to talk about for multiple weeks at a time we call this one the interaction a time we call this one the interaction a time we call this one the interaction Yeah. Okay. This this one's a bit more Yeah. Okay. This this one's a bit more Yeah. Okay. This this one's a bit more involved and so I I don't think it involved and so I I don't think it involved and so I I don't think it necessarily needs to be done if you've necessarily needs to be done if you've necessarily needs to be done if you've got a one-off announcement. The got a one-off announcement. The got a one-off announcement. The challenge when you need to announce challenge when you need to announce challenge when you need to announce something the same thing multiple weeks something the same thing multiple weeks something the same thing multiple weeks in a row is you start to go like in a row is you start to go like in a row is you start to go like freaking Brady. One story plus one next freaking Brady. One story plus one next freaking Brady. One story plus one next step. How many stories am I supposed to step. How many stories am I supposed to step. How many stories am I supposed to have with the same thing? I just want have with the same thing? I just want have with the same thing? I just want people to sign up. So the interactive people to sign up. So the interactive people to sign up. So the interactive element, the interaction idea is to of element, the interaction idea is to of element, the interaction idea is to of course get the audience involved. So, course get the audience involved. So, course get the audience involved. So, there are really an unending number of there are really an unending number of there are really an unending number of different ways that you can do this. Um, different ways that you can do this. Um, different ways that you can do this. Um, depending on the size of your depending on the size of your depending on the size of your congregation, you can make it really congregation, you can make it really congregation, you can make it really simple where you're like asking a simple where you're like asking a simple where you're like asking a question and like you just have one question and like you just have one question and like you just have one person answer it. Sure. Um, you can do person answer it. Sure. Um, you can do person answer it. Sure. Um, you can do it text based like where there's like an it text based like where there's like an it text based like where there's like an actual poll. Um, that's a fun one where actual poll. Um, that's a fun one where actual poll. Um, that's a fun one where you have people voting and then you can you have people voting and then you can you have people voting and then you can return to the results the week after. return to the results the week after. return to the results the week after. Yeah, that's good. You can do something Yeah, that's good. You can do something Yeah, that's good. You can do something where there's an incentive. So, if it's where there's an incentive. So, if it's where there's an incentive. So, if it's like VBS and the cost for the camp is like VBS and the cost for the camp is like VBS and the cost for the camp is like it's a it's 50 bucks for the week.

like it's a it's 50 bucks for the week. like it's a it's 50 bucks for the week. It's, you know, whatever sub subsidized It's, you know, whatever sub subsidized It's, you know, whatever sub subsidized by the church, but it's 50 bucks per by the church, but it's 50 bucks per by the church, but it's 50 bucks per camper, um you could have like, hey, camper, um you could have like, hey, camper, um you could have like, hey, like we've got like, you know, one um like we've got like, you know, one um like we've got like, you know, one um 50% off one to give for the per first 50% off one to give for the per first 50% off one to give for the per first person that can answer like this person that can answer like this person that can answer like this question. It's a fun like trivia thing question. It's a fun like trivia thing question. It's a fun like trivia thing and it's simple. Um and then you and it's simple. Um and then you and it's simple. Um and then you announce the winners next week. Like announce the winners next week. Like announce the winners next week. Like anything that anything that anything that it doesn't do the one story plus one it doesn't do the one story plus one it doesn't do the one story plus one next step thing. you're replacing the next step thing. you're replacing the next step thing. you're replacing the story with like live audience story with like live audience story with like live audience interaction. And it doesn't have to be interaction. And it doesn't have to be interaction. And it doesn't have to be like a person actually saying something. like a person actually saying something. like a person actually saying something. If your church is small enough, that If your church is small enough, that If your church is small enough, that might be the perfect fit. If you want to might be the perfect fit. If you want to might be the perfect fit. If you want to do it where it's completely like done do it where it's completely like done do it where it's completely like done through text and you think that more through text and you think that more through text and you think that more people will get involved that way or people will get involved that way or people will get involved that way or whatever, um that works as well. And whatever, um that works as well. And whatever, um that works as well. And then there's also value. This is like a then there's also value. This is like a then there's also value. This is like a multi-week call back in a sense where multi-week call back in a sense where multi-week call back in a sense where you do it in one week and then you carry you do it in one week and then you carry you do it in one week and then you carry it over next week. And you could make an it over next week. And you could make an it over next week. And you could make an entire announcements campaign around entire announcements campaign around entire announcements campaign around this. So, if you know you have to this. So, if you know you have to this. So, if you know you have to promote something for four weeks, you promote something for four weeks, you promote something for four weeks, you could start this in week one, do it could start this in week one, do it could start this in week one, do it again in week two, do it again in week again in week two, do it again in week again in week two, do it again in week three with the final call to action in three with the final call to action in three with the final call to action in week four. This will draw more attention week four. This will draw more attention week four. This will draw more attention to the event that clearly is very to the event that clearly is very to the event that clearly is very important to the church if you're going important to the church if you're going important to the church if you're going to announce it multiple weeks in a row to announce it multiple weeks in a row to announce it multiple weeks in a row because it's novel. It's different. It's because it's novel. It's different. It's because it's novel. It's different. It's set apart from all the other set apart from all the other set apart from all the other announcements that are done in the announcements that are done in the announcements that are done in the typical fashion. This one is different.

typical fashion. This one is different. typical fashion. This one is different. So, people are going to see, okay, this So, people are going to see, okay, this So, people are going to see, okay, this is being highlighted in a different way. is being highlighted in a different way. is being highlighted in a different way. My attention is being paid to it in a My attention is being paid to it in a My attention is being paid to it in a different way. And again, what does that different way. And again, what does that different way. And again, what does that translate to? the thing that we care translate to? the thing that we care translate to? the thing that we care about, why we do all of this, so that about, why we do all of this, so that about, why we do all of this, so that people get involved in church. We want people get involved in church. We want people get involved in church. We want ministries full of active participants ministries full of active participants ministries full of active participants and not passive spectators. Do you think and not passive spectators. Do you think and not passive spectators. Do you think there's a way to marry um digital there's a way to marry um digital there's a way to marry um digital ministry with inerson ministry as it ministry with inerson ministry as it ministry with inerson ministry as it relates to the the interaction style of relates to the the interaction style of relates to the the interaction style of announcement? Do you think there's a way announcement? Do you think there's a way announcement? Do you think there's a way to use your social media voice during to use your social media voice during to use your social media voice during the week to inspire some sort of the week to inspire some sort of the week to inspire some sort of interactive like I I thought of it when interactive like I I thought of it when interactive like I I thought of it when you were mentioning the uh you know uh you were mentioning the uh you know uh you were mentioning the uh you know uh let's say a a free free ride to to let's say a a free free ride to to let's say a a free free ride to to summer camp this year VBS like is there summer camp this year VBS like is there summer camp this year VBS like is there a way to use social media to inspire a way to use social media to inspire a way to use social media to inspire some some interaction and then to some some interaction and then to some some interaction and then to surface that interaction whether it be a surface that interaction whether it be a surface that interaction whether it be a poll or a or a trivia thing on Sunday poll or a or a trivia thing on Sunday poll or a or a trivia thing on Sunday morning? Is do you think there's a way morning? Is do you think there's a way morning? Is do you think there's a way to bridge those two types of ministry to to bridge those two types of ministry to to bridge those two types of ministry to achieve um more awareness and achieve um more awareness and achieve um more awareness and essentially more next steps for an event essentially more next steps for an event essentially more next steps for an event like this? Yeah, 100%. So you could you like this? Yeah, 100%. So you could you like this? Yeah, 100%. So you could you could basically say, "Hey, on Thursday could basically say, "Hey, on Thursday could basically say, "Hey, on Thursday at noon, we're going to be dropping, you at noon, we're going to be dropping, you at noon, we're going to be dropping, you know, whatever it might be on our know, whatever it might be on our know, whatever it might be on our Instagram story. The first person to Instagram story. The first person to Instagram story. The first person to claim that will and so then people are claim that will and so then people are claim that will and so then people are like watching for that and oh, you have like watching for that and oh, you have like watching for that and oh, you have to be following. You have to be like, to be following. You have to be like, to be following. You have to be like, you know, so now you're moving the you know, so now you're moving the you know, so now you're moving the audience and you're like connecting with audience and you're like connecting with audience and you're like connecting with them both in person and online." Yeah.

them both in person and online." Yeah. them both in person and online." Yeah. And then you could then announce it and And then you could then announce it and And then you could then announce it and say, "And the person that did it on say, "And the person that did it on say, "And the person that did it on stage the next week was Angela. Congrats stage the next week was Angela. Congrats stage the next week was Angela. Congrats to Angela and her family. we're doing it to Angela and her family. we're doing it to Angela and her family. we're doing it again Thursday at noon and it becomes again Thursday at noon and it becomes again Thursday at noon and it becomes over this like multi-week thing this over this like multi-week thing this over this like multi-week thing this recurring thing and then that also pays recurring thing and then that also pays recurring thing and then that also pays dividends in the sense that once you're dividends in the sense that once you're dividends in the sense that once you're through that announcement period because through that announcement period because through that announcement period because people have been taking action on your people have been taking action on your people have been taking action on your social accounts and like clicking to social accounts and like clicking to social accounts and like clicking to your profile those positive signals are your profile those positive signals are your profile those positive signals are being logged by the algorithm and then being logged by the algorithm and then being logged by the algorithm and then your posts are being more likely to be your posts are being more likely to be your posts are being more likely to be served in front of those people for a served in front of those people for a served in front of those people for a few weeks to come and if you're doing few weeks to come and if you're doing few weeks to come and if you're doing social well now those people are social well now those people are social well now those people are engaging now you're building a positive engaging now you're building a positive engaging now you're building a positive snowball there I think that's great I snowball there I think that's great I snowball there I think that's great I think for youth ministry you could do think for youth ministry you could do think for youth ministry you could do this where it could be like scavenger this where it could be like scavenger this where it could be like scavenger hunt related. I know that like sports hunt related. I know that like sports hunt related. I know that like sports teams do this like we've hidden a pair teams do this like we've hidden a pair teams do this like we've hidden a pair of tickets in, you know, some random of tickets in, you know, some random of tickets in, you know, some random suburb and the first person to find it suburb and the first person to find it suburb and the first person to find it can go to the game tonight. So like you can go to the game tonight. So like you can go to the game tonight. So like you could have like we have, you know, could have like we have, you know, could have like we have, you know, hidden, you know, a golden ticket for hidden, you know, a golden ticket for hidden, you know, a golden ticket for the retreat. The person that finds that the retreat. The person that finds that the retreat. The person that finds that on Friday night at youth, Friday at 5:00 on Friday night at youth, Friday at 5:00 on Friday night at youth, Friday at 5:00 p.m. we'll be dropping the hint. And at p.m. we'll be dropping the hint. And at p.m. we'll be dropping the hint. And at that point, the scavenger hunt is open.

that point, the scavenger hunt is open. that point, the scavenger hunt is open. And so then, you know, you got like an And so then, you know, you got like an And so then, you know, you got like an hour before youth and people are like, hour before youth and people are like, hour before youth and people are like, you know, there and they're like, you you know, there and they're like, you you know, there and they're like, you know, looking for stuff. And so that know, looking for stuff. And so that know, looking for stuff. And so that could be a fun way of doing it with more could be a fun way of doing it with more could be a fun way of doing it with more of a youth centric focus. Yeah, I love of a youth centric focus. Yeah, I love of a youth centric focus. Yeah, I love that. All right, fifth and final tip. that. All right, fifth and final tip. that. All right, fifth and final tip. Another football term, but we haven't Another football term, but we haven't Another football term, but we haven't had any racing um analogies in the last had any racing um analogies in the last had any racing um analogies in the last in in the last few tips here. So really in in the last few tips here. So really in in the last few tips here. So really eager to see where you go with this one. eager to see where you go with this one. eager to see where you go with this one. The audible. Yeah, it really just shows The audible. Yeah, it really just shows The audible. Yeah, it really just shows that I'm still learning the sport that I'm still learning the sport that I'm still learning the sport because this is also a tire related because this is also a tire related because this is also a tire related strategy. So in the last race that I strategy. So in the last race that I strategy. So in the last race that I watched, you know, um there are watched, you know, um there are watched, you know, um there are different tire strategies. One of the different tire strategies. One of the different tire strategies. One of the rules in F1 racing, which is what we're rules in F1 racing, which is what we're rules in F1 racing, which is what we're talking about, is that you have to talking about, is that you have to talking about, is that you have to change, you have to use two different change, you have to use two different change, you have to use two different tire compounds. So, if you feel like, tire compounds. So, if you feel like, tire compounds. So, if you feel like, oh, for the weather and the heat and our oh, for the weather and the heat and our oh, for the weather and the heat and our race car, the medium tires are best. You race car, the medium tires are best. You race car, the medium tires are best. You can't only use mediums. At one point, can't only use mediums. At one point, can't only use mediums. At one point, you have to change from medium to soft you have to change from medium to soft you have to change from medium to soft or from medium to hard. And that's to or from medium to hard. And that's to or from medium to hard. And that's to create more equity in the sport, but create more equity in the sport, but create more equity in the sport, but also to introduce more variance um and also to introduce more variance um and also to introduce more variance um and provide for opportunities where like you provide for opportunities where like you provide for opportunities where like you have a plan, but then oh, things are not have a plan, but then oh, things are not have a plan, but then oh, things are not going to plan. We have to adjust on the going to plan. We have to adjust on the going to plan. We have to adjust on the fly. We have to call an fly. We have to call an fly. We have to call an audible. I just any excuse to talk about audible. I just any excuse to talk about audible. I just any excuse to talk about F1. I'm just like trying to clearly I'm F1. I'm just like trying to clearly I'm F1. I'm just like trying to clearly I'm pigeonholding that into here. So this pigeonholding that into here. So this pigeonholding that into here. So this one is the most niche and most specific one is the most niche and most specific one is the most niche and most specific and thus should be deployed most and thus should be deployed most and thus should be deployed most sparingly. The idea with the audible is sparingly. The idea with the audible is sparingly. The idea with the audible is it's almost like the trope that you see it's almost like the trope that you see it's almost like the trope that you see in movies where like the best man has a in movies where like the best man has a in movies where like the best man has a speech to deliver and he's like, you speech to deliver and he's like, you speech to deliver and he's like, you know, I had a I had this all written up,

know, I had a I had this all written up, know, I had a I had this all written up, but I'm just going to speak from the but I'm just going to speak from the but I'm just going to speak from the heart here. And so like you're basically heart here. And so like you're basically heart here. And so like you're basically purposefully preparing yourself to purposefully preparing yourself to purposefully preparing yourself to deliver something to then like deliver deliver something to then like deliver deliver something to then like deliver something else. Be like, you know, you something else. Be like, you know, you something else. Be like, you know, you don't want to pretend and lie. don't want to pretend and lie. don't want to pretend and lie. I had this all written out and I've I had this all written out and I've I had this all written out and I've decided in the moment to not be like, decided in the moment to not be like, decided in the moment to not be like, you know what, this is how I do this you know what, this is how I do this you know what, this is how I do this announcement. I have all the information announcement. I have all the information announcement. I have all the information here about the cost of EBS, the days and here about the cost of EBS, the days and here about the cost of EBS, the days and the location and what we're doing. Look, the location and what we're doing. Look, the location and what we're doing. Look, I know you all can find that on your I know you all can find that on your I know you all can find that on your own. We got to talk about something else own. We got to talk about something else own. We got to talk about something else instead last year and then you jump into instead last year and then you jump into instead last year and then you jump into your story. That simple setup is going your story. That simple setup is going your story. That simple setup is going to draw every single person's attention to draw every single person's attention to draw every single person's attention because how it gets interpreted is, oh, because how it gets interpreted is, oh, because how it gets interpreted is, oh, there was a plan and there's a departure there was a plan and there's a departure there was a plan and there's a departure from the plan. We're watching something from the plan. We're watching something from the plan. We're watching something spontaneous in real time. This is not spontaneous in real time. This is not spontaneous in real time. This is not structured or prepared and thus it structured or prepared and thus it structured or prepared and thus it deserves my attention more. Okay, the deserves my attention more. Okay, the deserves my attention more. Okay, the human brain is dumb. Apparently, that's human brain is dumb. Apparently, that's human brain is dumb. Apparently, that's how it works. I think another thing that how it works. I think another thing that how it works. I think another thing that you could do if you're really now you'd you could do if you're really now you'd you could do if you're really now you'd have to lean into the camp of this so have to lean into the camp of this so have to lean into the camp of this so that it's obvious because I really don't that it's obvious because I really don't that it's obvious because I really don't want this to seem like inauthentic like want this to seem like inauthentic like want this to seem like inauthentic like you're lying. Totally. Churches have you're lying. Totally. Churches have you're lying. Totally. Churches have done this forever. I remember this from done this forever. I remember this from done this forever. I remember this from kids ministry when I was a kid like kids ministry when I was a kid like kids ministry when I was a kid like someone is giving an announcement and someone is giving an announcement and someone is giving an announcement and then like someone else comes on stage then like someone else comes on stage then like someone else comes on stage like actually we have something else we like actually we have something else we like actually we have something else we have to introduce and it's clearly like have to introduce and it's clearly like have to introduce and it's clearly like staged and cheesy but it's done because staged and cheesy but it's done because staged and cheesy but it's done because like you can't help but pay attention to like you can't help but pay attention to like you can't help but pay attention to it. So use this sparingly but I do think it. So use this sparingly but I do think it. So use this sparingly but I do think it can be very very effective. Um, if it can be very very effective. Um, if it can be very very effective. Um, if you're gonna do it where it's like you're gonna do it where it's like you're gonna do it where it's like obvious, make sure it's obvious so that obvious, make sure it's obvious so that obvious, make sure it's obvious so that people are picking up like, "Ah, this is people are picking up like, "Ah, this is people are picking up like, "Ah, this is like a prepared like little skit thing."

like a prepared like little skit thing." like a prepared like little skit thing." That's fine. Um, and then if you're That's fine. Um, and then if you're That's fine. Um, and then if you're doing it where you know you're going to doing it where you know you're going to doing it where you know you're going to do it, but you want it to come off as do it, but you want it to come off as do it, but you want it to come off as like in the moment. Just don't make any like in the moment. Just don't make any like in the moment. Just don't make any claims that are untrue. Just say, "Look, claims that are untrue. Just say, "Look, claims that are untrue. Just say, "Look, I could give you all this information, I could give you all this information, I could give you all this information, but I'm not. I'm going to do this but I'm not. I'm going to do this but I'm not. I'm going to do this instead. I'm confident you can find that instead. I'm confident you can find that instead. I'm confident you can find that information yourself." That's all true. information yourself." That's all true. information yourself." That's all true. Yeah. But it gets like perceived as Yeah. But it gets like perceived as Yeah. But it gets like perceived as like, "Oh, okay. There's something like, "Oh, okay. There's something like, "Oh, okay. There's something happening. I need to pay more happening. I need to pay more happening. I need to pay more attention." I ran an audible a couple attention." I ran an audible a couple attention." I ran an audible a couple weeks ago. I actually called it an weeks ago. I actually called it an weeks ago. I actually called it an audible. I the gospel text that week was audible. I the gospel text that week was audible. I the gospel text that week was about the anointing at Bethany. So Mary about the anointing at Bethany. So Mary about the anointing at Bethany. So Mary anointing Jesus' feet with the the um anointing Jesus' feet with the the um anointing Jesus' feet with the the um alabaster jar of of fragrance. And I've alabaster jar of of fragrance. And I've alabaster jar of of fragrance. And I've been thinking about that and honestly been thinking about that and honestly been thinking about that and honestly sometimes at churches get tired of sometimes at churches get tired of sometimes at churches get tired of hearing my own voice. And so I got up hearing my own voice. And so I got up hearing my own voice. And so I got up there to read the gospel and I'm like there to read the gospel and I'm like there to read the gospel and I'm like can I I said this out loud to the can I I said this out loud to the can I I said this out loud to the church. I said can I call an audible church. I said can I call an audible church. I said can I call an audible right now? And I defined the term right now? And I defined the term right now? And I defined the term because one of the I we I said audible because one of the I we I said audible because one of the I we I said audible sometime recently and someone didn't sometime recently and someone didn't sometime recently and someone didn't know what it was. An audible is know what it was. An audible is know what it was. An audible is basically like in football, you've got a basically like in football, you've got a basically like in football, you've got a play ready to run. The defense does play ready to run. The defense does play ready to run. The defense does something unexpected. So you at the very something unexpected. So you at the very something unexpected. So you at the very last moment as a quarterback, you say, last moment as a quarterback, you say, last moment as a quarterback, you say, "Let's do something completely "Let's do something completely "Let's do something completely different." That's an audible. Oh. So different." That's an audible. Oh. So different." That's an audible. Oh. So they were they probably thought were they were they probably thought were they were they probably thought were like, "Oh, you're just going to play an like, "Oh, you're just going to play an like, "Oh, you're just going to play an audio book." Yeah. Exactly. So I said, audio book." Yeah. Exactly. So I said, audio book." Yeah. Exactly. So I said, "Can I call an audible?" I said, "Will "Can I call an audible?" I said, "Will "Can I call an audible?" I said, "Will there a woman in this room that will there a woman in this room that will there a woman in this room that will like volunteer to come read the gospel like volunteer to come read the gospel like volunteer to come read the gospel text?" And and it was like it was not it text?" And and it was like it was not it text?" And and it was like it was not it was not staged. It was not scripted. It was not staged. It was not scripted. It was not staged. It was not scripted. It was just like, "I I want a woman to read was just like, "I I want a woman to read was just like, "I I want a woman to read this and I don't want to read it." And this and I don't want to read it." And this and I don't want to read it." And so I someone put their hand up. So we so I someone put their hand up. So we so I someone put their hand up. So we exchanged the mic. I went and sat down exchanged the mic. I went and sat down exchanged the mic. I went and sat down in my chair. She got up and read it. She in my chair. She got up and read it. She in my chair. She got up and read it. She read it for the first time. So there was read it for the first time. So there was read it for the first time. So there was something about that moment that yes to something about that moment that yes to something about that moment that yes to the the pattern interrupt thing. It's the the pattern interrupt thing. It's the the pattern interrupt thing. It's like yeah, okay, that got everyone's like yeah, okay, that got everyone's like yeah, okay, that got everyone's like attention, but it also had meaning like attention, but it also had meaning like attention, but it also had meaning that was a little bit deeper than just

that was a little bit deeper than just that was a little bit deeper than just trying to gain attention that maybe I trying to gain attention that maybe I trying to gain attention that maybe I wouldn't have otherwise uh had. So that wouldn't have otherwise uh had. So that wouldn't have otherwise uh had. So that you're so right about that about when you're so right about that about when you're so right about that about when when choosing to to run an audible. Yes, when choosing to to run an audible. Yes, when choosing to to run an audible. Yes, it has to be done sparingly because back it has to be done sparingly because back it has to be done sparingly because back to the football thing, it's like well if to the football thing, it's like well if to the football thing, it's like well if you're running an audible all the time, you're running an audible all the time, you're running an audible all the time, is it really an audible? And then is it really an audible? And then is it really an audible? And then secondly, it has to be authentic. It has secondly, it has to be authentic. It has secondly, it has to be authentic. It has to be true. Um, and if it's not, it must to be true. Um, and if it's not, it must to be true. Um, and if it's not, it must come across as, you know, uh, basically come across as, you know, uh, basically come across as, you know, uh, basically scripted or uh, playful. Yeah. Yeah. scripted or uh, playful. Yeah. Yeah. scripted or uh, playful. Yeah. Yeah. Yeah. Yeah. And, and how do audles work Yeah. Yeah. And, and how do audles work Yeah. Yeah. And, and how do audles work in in football? You read the defense, in in football? You read the defense, in in football? You read the defense, you react to the defense. So, you were you react to the defense. So, you were you react to the defense. So, you were just describing that you are reading the just describing that you are reading the just describing that you are reading the congregation, feeling the moment, congregation, feeling the moment, congregation, feeling the moment, discerning the moment, and then making discerning the moment, and then making discerning the moment, and then making an adjustment on the fly. And, you know, an adjustment on the fly. And, you know, an adjustment on the fly. And, you know, for better or for worse, pastors are for better or for worse, pastors are for better or for worse, pastors are like the masters at this. like they'll like the masters at this. like they'll like the masters at this. like they'll be like, "You know what? I had a 72page be like, "You know what? I had a 72page be like, "You know what? I had a 72page manuscript written. I burned it 4 manuscript written. I burned it 4 manuscript written. I burned it 4 minutes ago because the spirit just minutes ago because the spirit just minutes ago because the spirit just dropped on me some real knowledge." And dropped on me some real knowledge." And dropped on me some real knowledge." And I'm like, I'm like, I'm like, "That was Yeah, the announcements person "That was Yeah, the announcements person "That was Yeah, the announcements person can't really can't really get away with can't really can't really get away with can't really can't really get away with that. I got some I got some questions that. I got some I got some questions that. I got some I got some questions like, hey, okay, let's hope it's true." like, hey, okay, let's hope it's true." like, hey, okay, let's hope it's true." Uh, and then you go with it. So, I Uh, and then you go with it. So, I Uh, and then you go with it. So, I think another way of deploying this think another way of deploying this think another way of deploying this would be to be aware of its potency and would be to be aware of its potency and would be to be aware of its potency and just wait until the moment presents just wait until the moment presents just wait until the moment presents itself. So don't plan it at all. Right?

itself. So don't plan it at all. Right? itself. So don't plan it at all. Right? Just know, okay, this is a profound way Just know, okay, this is a profound way Just know, okay, this is a profound way of communicating. And so long as I do it of communicating. And so long as I do it of communicating. And so long as I do it when it is genuine and I feel it in the when it is genuine and I feel it in the when it is genuine and I feel it in the moment, there is nothing wrong with it, moment, there is nothing wrong with it, moment, there is nothing wrong with it, right? Like if you're a worship leader, right? Like if you're a worship leader, right? Like if you're a worship leader, sometimes you will plan to like we're sometimes you will plan to like we're sometimes you will plan to like we're going to hit, we're going to finish, going to hit, we're going to finish, going to hit, we're going to finish, we're going to like settle and then we're going to like settle and then we're going to like settle and then we're going to do the bridge all over we're going to do the bridge all over we're going to do the bridge all over again. Sometimes you don't plan it and again. Sometimes you don't plan it and again. Sometimes you don't plan it and you still are like oo let's do the you still are like oo let's do the you still are like oo let's do the bridge all over again. And so I think bridge all over again. And so I think bridge all over again. And so I think both are valuable and depending on who both are valuable and depending on who both are valuable and depending on who you are as a person, you might feel more you are as a person, you might feel more you are as a person, you might feel more comfortable with one or the other. You comfortable with one or the other. You comfortable with one or the other. You know, you perhaps you're like, I like to know, you perhaps you're like, I like to know, you perhaps you're like, I like to prepare everything. And I think that prepare everything. And I think that prepare everything. And I think that that shows like excellence and my study that shows like excellence and my study that shows like excellence and my study and preparation and it translates to and preparation and it translates to and preparation and it translates to effectiveness. Perhaps you're the person effectiveness. Perhaps you're the person effectiveness. Perhaps you're the person that's like the spirit will let me know that's like the spirit will let me know that's like the spirit will let me know milliseconds before it happens. And to milliseconds before it happens. And to milliseconds before it happens. And to me, that translates to the most genuine, me, that translates to the most genuine, me, that translates to the most genuine, and it shows that I am willing to follow and it shows that I am willing to follow and it shows that I am willing to follow the leading of the Holy Spirit in the the leading of the Holy Spirit in the the leading of the Holy Spirit in the moment, and that translates to moment, and that translates to moment, and that translates to effectiveness. So like I think you can effectiveness. So like I think you can effectiveness. So like I think you can use the exact same technique and use the exact same technique and use the exact same technique and whatever motivates you in the moment whatever motivates you in the moment whatever motivates you in the moment that's up to you. Five different things that's up to you. Five different things that's up to you. Five different things here. The curveball, the call back, the here. The curveball, the call back, the here. The curveball, the call back, the interview, the interaction, the audible. interview, the interaction, the audible. interview, the interaction, the audible. One way that I also think would be One way that I also think would be One way that I also think would be useful to put these into practice is to useful to put these into practice is to useful to put these into practice is to commit for the next five weeks to do one commit for the next five weeks to do one commit for the next five weeks to do one each week. Do them in order out of order each week. Do them in order out of order each week. Do them in order out of order if that feels more comfortable. Practice if that feels more comfortable. Practice if that feels more comfortable. Practice these things. We talk about in social, these things. We talk about in social, these things. We talk about in social, repeat the best, forget the rest, repeat the best, forget the rest, repeat the best, forget the rest, continue to test. Consider these five continue to test. Consider these five continue to test. Consider these five things, the continue to test stanza of things, the continue to test stanza of things, the continue to test stanza of communication. It makes sense for communication. It makes sense for communication. It makes sense for social, it makes sense for in person and social, it makes sense for in person and social, it makes sense for in person and force yourself to do one each week and force yourself to do one each week and force yourself to do one each week and then see how it goes and like take

then see how it goes and like take then see how it goes and like take inventory after the fact. Ah, this is inventory after the fact. Ah, this is inventory after the fact. Ah, this is how people responded. This is how I how people responded. This is how I how people responded. This is how I could have done it differently. This is could have done it differently. This is could have done it differently. This is what I liked about how I did it. This is what I liked about how I did it. This is what I liked about how I did it. This is how it felt. And instead of just like how it felt. And instead of just like how it felt. And instead of just like taking only one, which I think is an taking only one, which I think is an taking only one, which I think is an equally valid approach, I just want equally valid approach, I just want equally valid approach, I just want people to try them. You could commit to people to try them. You could commit to people to try them. You could commit to trying all five over the next five trying all five over the next five trying all five over the next five weeks. And what would happen is you'd weeks. And what would happen is you'd weeks. And what would happen is you'd probably learn a lot about yourself and probably learn a lot about yourself and probably learn a lot about yourself and about how your church responds to your about how your church responds to your about how your church responds to your style of communication, how you style of communication, how you style of communication, how you intersect with these specific intersect with these specific intersect with these specific techniques. If we keep doing things the techniques. If we keep doing things the techniques. If we keep doing things the same way week in week out, they will same way week in week out, they will same way week in week out, they will become stale. And when things become become stale. And when things become become stale. And when things become stale for you, they definitely become stale for you, they definitely become stale for you, they definitely become stale for the church. And that is an stale for the church. And that is an stale for the church. And that is an indictment on us because it's not our indictment on us because it's not our indictment on us because it's not our job to go through the order of what job to go through the order of what job to go through the order of what we're responsible for and say, "I talked we're responsible for and say, "I talked we're responsible for and say, "I talked about it. I talked about it. I talked about it. I talked about it. I talked about it. I talked about it. I talked about it. I talked about it." Our about it. I talked about it." Our about it. I talked about it." Our responsibility is getting people responsibility is getting people responsibility is getting people involved in the things not simply involved in the things not simply involved in the things not simply communicating them. And so continuing to communicating them. And so continuing to communicating them. And so continuing to hone your own craft and do things that hone your own craft and do things that hone your own craft and do things that are uncomfortable and introduce new ways are uncomfortable and introduce new ways are uncomfortable and introduce new ways of presentation. That is also our of presentation. That is also our of presentation. That is also our responsibility. Our responsibility as a responsibility. Our responsibility as a responsibility. Our responsibility as a podcast is to give you ideas. My hope is podcast is to give you ideas. My hope is podcast is to give you ideas. My hope is that you put them into action.

that you put them into action. that you put them into action. Irrespective of that though, thank you Irrespective of that though, thank you Irrespective of that though, thank you for your time, attention, and trust. for your time, attention, and trust. for your time, attention, and trust. We'll talk to you next week. Forza Ferrari racing makes me happy. Hey, I'm Ferrari racing makes me happy. Hey, I'm thinking about ditching Mercedes. thinking about ditching Mercedes. thinking about ditching Mercedes. He's like, I don't want to be. I want to He's like, I don't want to be. I want to He's like, I don't want to be. I want to be Lando. Nonetheless, be Lando. Nonetheless, be Lando. Nonetheless, here we