Surviving the Newest Updates to Church Social Media

A year ago, if I posted five times per A year ago, if I posted five times per week, I could predictably [music] week, I could predictably [music] week, I could predictably [music] expect, let's say, 75,000 views per expect, let's say, 75,000 views per expect, let's say, 75,000 views per post. Today, it's 1.2 million, then post. Today, it's 1.2 million, then post. Today, it's 1.2 million, then 20,000, then 8,000, then 50,000. The 20,000, then 8,000, then 50,000. The 20,000, then 8,000, then 50,000. The average is actually higher, but the new average is actually higher, but the new average is actually higher, but the new experience feels like chaos. Today, experience feels like chaos. Today, experience feels like chaos. Today, we're not talking about getting better we're not talking about getting better we're not talking about getting better or worse at social media. We're talking or worse at social media. We're talking or worse at social media. We're talking about the rules we've [music] come to about the rules we've [music] come to about the rules we've [music] come to know being rewritten. There's an old know being rewritten. There's an old know being rewritten. There's an old saying, don't hate the player, hate the saying, don't hate the player, hate the saying, don't hate the player, hate the game. I'm at the point where I'm game. I'm at the point where I'm game. I'm at the point where I'm starting to hate the game because as starting to hate the game because as starting to hate the game because as soon as you feel like you have an soon as you feel like you have an soon as you feel like you have an understanding, a grasp on things, understanding, a grasp on things, understanding, a grasp on things, [music] big changes arrive. So, this [music] big changes arrive. So, this [music] big changes arrive. So, this episode is dedicating to surviving the episode is dedicating to surviving the episode is dedicating to surviving the new era of social media. We'll talk new era of social media. We'll talk new era of social media. We'll talk [music] about the metrics that actually [music] about the metrics that actually [music] about the metrics that actually matter now and the mindset shifts that matter now and the mindset shifts that matter now and the mindset shifts that you'll need to make to avoid going crazy you'll need to make to avoid going crazy you'll need to make to avoid going crazy because the bottom line is this. If you because the bottom line is this. If you because the bottom line is this. If you don't recalibrate to this new era, you don't recalibrate to this new era, you don't recalibrate to this new era, you might [music] just find yourself being might [music] just find yourself being might [music] just find yourself being miserable. At least that was my miserable. At least that was my miserable. At least that was my firsthand experience. Let's dive in. firsthand experience. Let's dive in. firsthand experience. Let's dive in. Well, hey there and welcome to the Well, hey there and welcome to the Well, hey there and welcome to the ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help ProChurch Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sheerer, your host. I'm joined as Brady Sheerer, your host. I'm joined as Brady Sheerer, your host. I'm joined as always by my co-host. We call him Pastor always by my co-host. We call him Pastor always by my co-host. We call him Pastor Puerto Plat. Pastor Porto Plata. It's Puerto Plat. Pastor Porto Plata. It's Puerto Plat. Pastor Porto Plata. It's Alexander Mills.

Alexander Mills. Alexander Mills. >> Hello. Hello. >> Hello. Hello. >> Hello. Hello. >> Here's the big idea for today's episode. >> Here's the big idea for today's episode. >> Here's the big idea for today's episode. The metrics that used to define success The metrics that used to define success The metrics that used to define success on social media are now effectively on social media are now effectively on social media are now effectively meaningless. meaningless. meaningless. >> It's great news. Happy to share. If you >> It's great news. Happy to share. If you >> It's great news. Happy to share. If you don't recalibrate then how your church don't recalibrate then how your church don't recalibrate then how your church is evaluating your social presence, is evaluating your social presence, is evaluating your social presence, one of two things is going to happen. one of two things is going to happen. one of two things is going to happen. Number one, you're going to burn out Number one, you're going to burn out Number one, you're going to burn out chasing phantom problems. chasing phantom problems. chasing phantom problems. >> And number two, you're going to quit >> And number two, you're going to quit >> And number two, you're going to quit because you think that you failed when because you think that you failed when because you think that you failed when in fact you haven't. in fact you haven't. in fact you haven't. >> All right? >> All right? >> All right? >> So, let's talk first about this kind of >> So, let's talk first about this kind of >> So, let's talk first about this kind of old model that we all used to know and old model that we all used to know and old model that we all used to know and love. Not because it was good, but just love. Not because it was good, but just love. Not because it was good, but just because we knew it. And this new model because we knew it. And this new model because we knew it. And this new model that we hate. Why? Because we all fear that we hate. Why? Because we all fear that we hate. Why? Because we all fear change at heart. As much as I want to be change at heart. As much as I want to be change at heart. As much as I want to be a pragmatist, when things change, I I a pragmatist, when things change, I I a pragmatist, when things change, I I don't like it. So, the old model could don't like it. So, the old model could don't like it. So, the old model could be simply defined as consistency be simply defined as consistency be simply defined as consistency >> breeds consistency. So, >> breeds consistency. So, >> breeds consistency. So, >> the more that you posted, >> the more that you posted, >> the more that you posted, >> the more like the same would come from >> the more like the same would come from >> the more like the same would come from it. So, like I would see this it. So, like I would see this it. So, like I would see this >> and we touched on this bit in the intro, >> and we touched on this bit in the intro, >> and we touched on this bit in the intro, like I would publish and I could know like I would publish and I could know like I would publish and I could know essentially how much reach I would get essentially how much reach I would get essentially how much reach I would get with each post, with each post, with each post, >> right? In this new model, it's like this >> right? In this new model, it's like this >> right? In this new model, it's like this algorithmic lottery where you kind of algorithmic lottery where you kind of algorithmic lottery where you kind of just don't know. And this can really just don't know. And this can really just don't know. And this can really mess with your head. And let me use last mess with your head. And let me use last mess with your head. And let me use last week as an example. I'm going to pull up week as an example. I'm going to pull up week as an example. I'm going to pull up my Instagram right now. I'm going to do my Instagram right now. I'm going to do my Instagram right now. I'm going to do it.

it. it. >> All right. And I'm going to tell you the >> All right. And I'm going to tell you the >> All right. And I'm going to tell you the reach per post from last week for reach per post from last week for reach per post from last week for context. I'm looking at Instagram. I context. I'm looking at Instagram. I context. I'm looking at Instagram. I have 155,000 followers on Instagram. have 155,000 followers on Instagram. have 155,000 followers on Instagram. Last week, post number one, 56,000 Last week, post number one, 56,000 Last week, post number one, 56,000 views. Post number two, 70,000. Post views. Post number two, 70,000. Post views. Post number two, 70,000. Post number three, 1.1 million. number three, 1.1 million. number three, 1.1 million. >> Post number four, 22,000. >> Post number four, 22,000. >> Post number four, 22,000. Post number five, 20,000. And post Post number five, 20,000. And post Post number five, 20,000. And post number six, 16,000. So, a little bit of number six, 16,000. So, a little bit of number six, 16,000. So, a little bit of a range you could say. And the strangest a range you could say. And the strangest a range you could say. And the strangest thing is that if you look at like even thing is that if you look at like even thing is that if you look at like even the likes on this 1.1 million post, like the likes on this 1.1 million post, like the likes on this 1.1 million post, like it's not like the what is the what is it's not like the what is the what is it's not like the what is the what is the gap between the gap between the gap between 20,000 and 1 million? That's 50 times 20,000 and 1 million? That's 50 times 20,000 and 1 million? That's 50 times more views. more views. more views. >> Yeah. >> Yeah. >> Yeah. >> The likes on the 20,000 post are 500. >> The likes on the 20,000 post are 500. >> The likes on the 20,000 post are 500. >> The likes on the 1.1 million post are >> The likes on the 1.1 million post are >> The likes on the 1.1 million post are not 25,000, right? not 25,000, right? not 25,000, right? >> They're 2,000. >> They're 2,000. >> They're 2,000. >> So, there's even some like disparity in >> So, there's even some like disparity in >> So, there's even some like disparity in the metrics themselves.

the metrics themselves. the metrics themselves. >> So, it kind of makes you feel like >> So, it kind of makes you feel like >> So, it kind of makes you feel like you're going crazy a little bit. And you're going crazy a little bit. And you're going crazy a little bit. And >> you are a professional Instagram poster, >> you are a professional Instagram poster, >> you are a professional Instagram poster, right? right? right? >> No, I'm not. No, you are in the sense of >> No, I'm not. No, you are in the sense of >> No, I'm not. No, you are in the sense of like you've been posting to Instagram like you've been posting to Instagram like you've been posting to Instagram consistently for over a decade and in a consistently for over a decade and in a consistently for over a decade and in a previous era you had honed your skills previous era you had honed your skills previous era you had honed your skills to the point where your like like you to the point where your like like you to the point where your like like you said earlier the reach of a post and said earlier the reach of a post and said earlier the reach of a post and almost the reaction of a post could be almost the reaction of a post could be almost the reaction of a post could be predictable predictable predictable based off your past posting history. But based off your past posting history. But based off your past posting history. But right now we're in a time where it's right now we're in a time where it's right now we're in a time where it's just a great sense of volatility. You're just a great sense of volatility. You're just a great sense of volatility. You're kind of just throwing what is kind of just throwing what is kind of just throwing what is objectively high-quality content at the objectively high-quality content at the objectively high-quality content at the wall and waiting to see what the wall and waiting to see what the wall and waiting to see what the algorithm algorithm algorithm is going to allow you to accomplish with is going to allow you to accomplish with is going to allow you to accomplish with content in in in the context of our content in in in the context of our content in in in the context of our work. The highest quality content we've work. The highest quality content we've work. The highest quality content we've ever posted. I I would think so. ever posted. I I would think so. ever posted. I I would think so. Although objectively, [laughter] how can Although objectively, [laughter] how can Although objectively, [laughter] how can we be sure? For years, I've been like we be sure? For years, I've been like we be sure? For years, I've been like the audience is the decider. And I'm the audience is the decider. And I'm the audience is the decider. And I'm like, the audience does No, I take it like, the audience does No, I take it like, the audience does No, I take it all [laughter] back. I'm the decider.

all [laughter] back. I'm the decider. all [laughter] back. I'm the decider. You know, we see this in other You know, we see this in other You know, we see this in other industries, right? Like the real estate industries, right? Like the real estate industries, right? Like the real estate analogy is an easy one where you can analogy is an easy one where you can analogy is an easy one where you can have a home and you can be a realtor and have a home and you can be a realtor and have a home and you can be a realtor and like in a hot market, it just feels like like in a hot market, it just feels like like in a hot market, it just feels like everything you touch turns to gold. everything you touch turns to gold. everything you touch turns to gold. >> Sure. >> Sure. >> Sure. >> And then in a cold market, you can do >> And then in a cold market, you can do >> And then in a cold market, you can do like better work, smarter work, longer like better work, smarter work, longer like better work, smarter work, longer hours. You can sell homes that you're hours. You can sell homes that you're hours. You can sell homes that you're like, "This home is so nice." like, "This home is so nice." like, "This home is so nice." >> And in a different market, >> And in a different market, >> And in a different market, >> it would have sold for X, but right now >> it would have sold for X, but right now >> it would have sold for X, but right now it's not. Right? So, if you're it's not. Right? So, if you're it's not. Right? So, if you're evaluating by the same metrics, if evaluating by the same metrics, if evaluating by the same metrics, if you're not evaluating for the change in you're not evaluating for the change in you're not evaluating for the change in the market, the the economy, and just the market, the the economy, and just the market, the the economy, and just looking at how many homes you sold looking at how many homes you sold looking at how many homes you sold successfully in a season, you'd say, successfully in a season, you'd say, successfully in a season, you'd say, "Oh, well, something is ary here." Yeah. "Oh, well, something is ary here." Yeah. "Oh, well, something is ary here." Yeah. But maybe it's not you. Maybe there's an But maybe it's not you. Maybe there's an But maybe it's not you. Maybe there's an external force that's kind of dictating external force that's kind of dictating external force that's kind of dictating what your performance is is resulting what your performance is is resulting what your performance is is resulting in. in. in. >> And that's an example of the es and >> And that's an example of the es and >> And that's an example of the es and flows of the market based on the flows of the market based on the flows of the market based on the behavior of the consumer. So, that would behavior of the consumer. So, that would behavior of the consumer. So, that would be like if suddenly people didn't care be like if suddenly people didn't care be like if suddenly people didn't care about church media anymore. And and about church media anymore. And and about church media anymore. And and we've se we've seen this a little bit we've se we've seen this a little bit we've se we've seen this a little bit like during co everyone cared about like like during co everyone cared about like like during co everyone cared about like live streaming live streaming live streaming >> and now live streaming content doesn't >> and now live streaming content doesn't >> and now live streaming content doesn't get as many views understandably because get as many views understandably because get as many views understandably because we're not like all in a crisis mode we're not like all in a crisis mode we're not like all in a crisis mode where we have to figure it out.

where we have to figure it out. where we have to figure it out. >> Then there are examples where like the >> Then there are examples where like the >> Then there are examples where like the rules literally change and then it rules literally change and then it rules literally change and then it becomes really difficult to compare era becomes really difficult to compare era becomes really difficult to compare era to era. So you know the football season to era. So you know the football season to era. So you know the football season just closed up. We saw this this year just closed up. We saw this this year just closed up. We saw this this year where the rules around how you prepared where the rules around how you prepared where the rules around how you prepared the football changed for kickers, the football changed for kickers, the football changed for kickers, >> right? It used to be where you had like >> right? It used to be where you had like >> right? It used to be where you had like this 1h hourish timeline, this like this 1h hourish timeline, this like this 1h hourish timeline, this like really limited time where you could take really limited time where you could take really limited time where you could take a football and basically like work it a football and basically like work it a football and basically like work it in. And if you think about like how in. And if you think about like how in. And if you think about like how you'd work in a baseball glove you'd work in a baseball glove you'd work in a baseball glove >> and they changed it this year where >> and they changed it this year where >> and they changed it this year where you're like, "Oh yeah, like whatever. you're like, "Oh yeah, like whatever. you're like, "Oh yeah, like whatever. You can do it like as much as you want." You can do it like as much as you want." You can do it like as much as you want." >> Yeah. You can grow your own pigs to make >> Yeah. You can grow your own pigs to make >> Yeah. You can grow your own pigs to make your own pigs. Go ahead. Right. It's all your own pigs. Go ahead. Right. It's all your own pigs. Go ahead. Right. It's all good. good. good. >> And what did we see? The average >> And what did we see? The average >> And what did we see? The average distance per kick like exploded. And distance per kick like exploded. And distance per kick like exploded. And suddenly, suddenly, suddenly, >> which was awesome, by the way. >> which was awesome, by the way. >> which was awesome, by the way. >> Yeah. Right. Right. So then it's like, >> Yeah. Right. Right. So then it's like, >> Yeah. Right. Right. So then it's like, oh, like Cam Little might be the oh, like Cam Little might be the oh, like Cam Little might be the greatest kicker of all time. Like he's greatest kicker of all time. Like he's greatest kicker of all time. Like he's routinely hitting 67 yarders except in routinely hitting 67 yarders except in routinely hitting 67 yarders except in the playoffs. Sorry to Jaguars fans. Um, the playoffs. Sorry to Jaguars fans. Um, the playoffs. Sorry to Jaguars fans. Um, >> how do you then compare kickers now to >> how do you then compare kickers now to >> how do you then compare kickers now to kickers from a couple decades ago? kickers from a couple decades ago? kickers from a couple decades ago? Surely the skill has improved. We see Surely the skill has improved. We see Surely the skill has improved. We see that in sports all the time, but there's that in sports all the time, but there's that in sports all the time, but there's an element as well to that like the an element as well to that like the an element as well to that like the rules changed rules changed rules changed >> that have now afforded better conditions >> that have now afforded better conditions >> that have now afforded better conditions >> for those that kick field goals. So >> for those that kick field goals. So >> for those that kick field goals. So that's why in sports analytics and that's why in sports analytics and that's why in sports analytics and statistics, you have adjusted four era statistics, you have adjusted four era statistics, you have adjusted four era numbers. You know, if you try to compare numbers. You know, if you try to compare numbers. You know, if you try to compare the great in basketball, for example, if the great in basketball, for example, if the great in basketball, for example, if you try to compare, you know, MJ to you try to compare, you know, MJ to you try to compare, you know, MJ to LeBron, it's like, well, we have to make LeBron, it's like, well, we have to make LeBron, it's like, well, we have to make some adjustments for the era, or maybe a some adjustments for the era, or maybe a some adjustments for the era, or maybe a better example is hockey. Wayne Gretzky, better example is hockey. Wayne Gretzky, better example is hockey. Wayne Gretzky, who has more assists than anyone ever who has more assists than anyone ever who has more assists than anyone ever has points at all.

has points at all. has points at all. >> Hard to understand that, >> Hard to understand that, >> Hard to understand that, >> right? And so, you have to understand >> right? And so, you have to understand >> right? And so, you have to understand it, you literally have to adjust the it, you literally have to adjust the it, you literally have to adjust the metrics for the era. Goalies were were metrics for the era. Goalies were were metrics for the era. Goalies were were wearing totally different pads, much wearing totally different pads, much wearing totally different pads, much smaller pads. The game was way smaller pads. The game was way smaller pads. The game was way different. the game has evolved and so different. the game has evolved and so different. the game has evolved and so we have to adjust the numbers for the we have to adjust the numbers for the we have to adjust the numbers for the era in order to try and make some sort era in order to try and make some sort era in order to try and make some sort of semblance of apples to apples. of semblance of apples to apples. of semblance of apples to apples. >> So how do we proceed? Because in the >> So how do we proceed? Because in the >> So how do we proceed? Because in the example of the kickers, if you're a example of the kickers, if you're a example of the kickers, if you're a current kicker, you're like, I'm the current kicker, you're like, I'm the current kicker, you're like, I'm the best. best. best. >> We have the opposite problem where like >> We have the opposite problem where like >> We have the opposite problem where like it's the Wayne Gretzky issue where it's it's the Wayne Gretzky issue where it's it's the Wayne Gretzky issue where it's like the people the the performance of like the people the the performance of like the people the the performance of the past, we just can't like replicate the past, we just can't like replicate the past, we just can't like replicate it today. it today. it today. >> And you can compare yourself to yourself >> And you can compare yourself to yourself >> And you can compare yourself to yourself and say, I'm the worst. and say, I'm the worst. and say, I'm the worst. >> I'm washed. I'm cooked. It's over for >> I'm washed. I'm cooked. It's over for >> I'm washed. I'm cooked. It's over for me. Maybe there is an element of that me. Maybe there is an element of that me. Maybe there is an element of that that we all have to look in the mirror that we all have to look in the mirror that we all have to look in the mirror and say you are over. You're done. Uh and say you are over. You're done. Uh and say you are over. You're done. Uh okay. So the first step is to understand okay. So the first step is to understand okay. So the first step is to understand that social media performance for your that social media performance for your that social media performance for your church is not this singular thing church is not this singular thing church is not this singular thing because and this is not new but it's because and this is not new but it's because and this is not new but it's worth reemphasizing right now because of worth reemphasizing right now because of worth reemphasizing right now because of how important it is to remind ourselves how important it is to remind ourselves how important it is to remind ourselves of with social media. You are always of with social media. You are always of with social media. You are always trying to serve three distinct trying to serve three distinct trying to serve three distinct audiences. What's great is that a audiences. What's great is that a audiences. What's great is that a singular post can serve all three.

singular post can serve all three. singular post can serve all three. Right? Right? Right? >> It's not like a church where you might >> It's not like a church where you might >> It's not like a church where you might need a small group for like three need a small group for like three need a small group for like three distinct groups or you need like distinct groups or you need like distinct groups or you need like children's ministry and youth ministry children's ministry and youth ministry children's ministry and youth ministry and uh Sunday service. A singular post and uh Sunday service. A singular post and uh Sunday service. A singular post can serve all three. What are those can serve all three. What are those can serve all three. What are those three audiences? Audience number one, three audiences? Audience number one, three audiences? Audience number one, >> your existing congregation and your >> your existing congregation and your >> your existing congregation and your followers. These are the people that followers. These are the people that followers. These are the people that already follow you. They see your already follow you. They see your already follow you. They see your content in their feed sometimes. content in their feed sometimes. content in their feed sometimes. Audience number two is the discovery Audience number two is the discovery Audience number two is the discovery audience. People that don't follow you audience. People that don't follow you audience. People that don't follow you but could be introduced to your church but could be introduced to your church but could be introduced to your church through the content that you publish. through the content that you publish. through the content that you publish. This is kind of the algorithmic lottery This is kind of the algorithmic lottery This is kind of the algorithmic lottery where a post of mine gets 1.1 million where a post of mine gets 1.1 million where a post of mine gets 1.1 million views despite me having a tenth of the views despite me having a tenth of the views despite me having a tenth of the followers there. followers there. followers there. >> The third audience is evaluators and >> The third audience is evaluators and >> The third audience is evaluators and these are people actively researching these are people actively researching these are people actively researching your church. They searched your name. your church. They searched your name. your church. They searched your name. >> They clicked from your website >> They clicked from your website >> They clicked from your website >> or they went directly to Instagram and >> or they went directly to Instagram and >> or they went directly to Instagram and use the search tool there. use the search tool there. use the search tool there. >> They heard about you. They're checking >> They heard about you. They're checking >> They heard about you. They're checking you out. They're asking, "Is this church you out. They're asking, "Is this church you out. They're asking, "Is this church legit? Is it active? What is the vibe?" legit? Is it active? What is the vibe?" legit? Is it active? What is the vibe?" Mhm. Mhm. Mhm. >> And the success metric for that audience >> And the success metric for that audience >> And the success metric for that audience is credibility. Do you have content that is credibility. Do you have content that is credibility. Do you have content that was published recently? Are there signs was published recently? Are there signs was published recently? Are there signs of life of life of life >> for this church? And this is the >> for this church? And this is the >> for this church? And this is the audience that I think most churches audience that I think most churches audience that I think most churches continue to undervalue because it is the continue to undervalue because it is the continue to undervalue because it is the invisible audience.

invisible audience. invisible audience. >> And this is true for like my content as >> And this is true for like my content as >> And this is true for like my content as well. People can hit my profile, they well. People can hit my profile, they well. People can hit my profile, they can click the link tree, they can like can click the link tree, they can like can click the link tree, they can like subscribe, they can buy a product, they subscribe, they can buy a product, they subscribe, they can buy a product, they can find content that interests them can find content that interests them can find content that interests them aside from what I've published recently. aside from what I've published recently. aside from what I've published recently. And so like this is the new axiom that And so like this is the new axiom that And so like this is the new axiom that churches need to continue to remind churches need to continue to remind churches need to continue to remind themselves and that is content equals themselves and that is content equals themselves and that is content equals credibility. credibility. credibility. >> Having an active presence today is the >> Having an active presence today is the >> Having an active presence today is the equivalent of having a website in 2010. equivalent of having a website in 2010. equivalent of having a website in 2010. >> Wow. >> Wow. >> Wow. And that means that there is tremendous And that means that there is tremendous And that means that there is tremendous value in publishing content sticking to value in publishing content sticking to value in publishing content sticking to this no weeks off approach even if we this no weeks off approach even if we this no weeks off approach even if we exited the era that was you know 2018 to exited the era that was you know 2018 to exited the era that was you know 2018 to 2025 2025 2025 >> where the biggest thing that social was >> where the biggest thing that social was >> where the biggest thing that social was offering us was for audience number two offering us was for audience number two offering us was for audience number two the ability to introduce our church to the ability to introduce our church to the ability to introduce our church to new people. new people. new people. >> So that's fading a bit. Okay. What is >> So that's fading a bit. Okay. What is >> So that's fading a bit. Okay. What is now on the rise and that is content as now on the rise and that is content as now on the rise and that is content as credibility. If you have an inactive credibility. If you have an inactive credibility. If you have an inactive social presence, that's the same as social presence, that's the same as social presence, that's the same as having a website um that just did not having a website um that just did not having a website um that just did not exist 15 years ago.

exist 15 years ago. exist 15 years ago. >> Yeah. So, what I hear you saying for >> Yeah. So, what I hear you saying for >> Yeah. So, what I hear you saying for this third audience, which we're this third audience, which we're this third audience, which we're learning as our behavior on the internet learning as our behavior on the internet learning as our behavior on the internet evolves, you just alluded to it briefly, evolves, you just alluded to it briefly, evolves, you just alluded to it briefly, that when folks are evaluating your that when folks are evaluating your that when folks are evaluating your church, maybe they land on your website church, maybe they land on your website church, maybe they land on your website or maybe your your your Google business or maybe your your your Google business or maybe your your your Google business profile comes up and they're just profile comes up and they're just profile comes up and they're just clicking on Instagram because they know clicking on Instagram because they know clicking on Instagram because they know how to find what time you meet and where how to find what time you meet and where how to find what time you meet and where you meet. that may even be in the Google you meet. that may even be in the Google you meet. that may even be in the Google My Business profile, but what they want My Business profile, but what they want My Business profile, but what they want to see is, well, what does the inside of to see is, well, what does the inside of to see is, well, what does the inside of your building look like? Or do you have your building look like? Or do you have your building look like? Or do you have a clip of like what your worship sounds a clip of like what your worship sounds a clip of like what your worship sounds like? Or can I hear a snippet of your like? Or can I hear a snippet of your like? Or can I hear a snippet of your pastor? And so, we know based off our pastor? And so, we know based off our pastor? And so, we know based off our behavior, whether we're evaluating, you behavior, whether we're evaluating, you behavior, whether we're evaluating, you know, the new taco restaurant in town or know, the new taco restaurant in town or know, the new taco restaurant in town or the new church down the road. It's we're the new church down the road. It's we're the new church down the road. It's we're doing a lot of that on Instagram or doing a lot of that on Instagram or doing a lot of that on Instagram or through Instagram through social media. through Instagram through social media. through Instagram through social media. So, what I hear you saying is for that So, what I hear you saying is for that So, what I hear you saying is for that audience, what's most important is not audience, what's most important is not audience, what's most important is not that you're having posts that that you're having posts that that you're having posts that objectively have great metrics. for objectively have great metrics. for objectively have great metrics. for example, um you know, tens of thousands example, um you know, tens of thousands example, um you know, tens of thousands of views or lots of shares and sends or of views or lots of shares and sends or of views or lots of shares and sends or whatever, but just that there's there's whatever, but just that there's there's whatever, but just that there's there's recent content there at all that they recent content there at all that they recent content there at all that they can see what your church was up to last can see what your church was up to last can see what your church was up to last week and the week before and the week week and the week before and the week week and the week before and the week before that because you're committing to before that because you're committing to before that because you're committing to the no weeks off kind of policy. Yeah.

the no weeks off kind of policy. Yeah. the no weeks off kind of policy. Yeah. People are evaluating. They don't care People are evaluating. They don't care People are evaluating. They don't care what numbers they see. They're mostly what numbers they see. They're mostly what numbers they see. They're mostly just going like, "Hey, is this like a just going like, "Hey, is this like a just going like, "Hey, is this like a real functioning community? Is there real functioning community? Is there real functioning community? Is there some recent content? Are they active?" some recent content? Are they active?" some recent content? Are they active?" Those are the signs of life that Those are the signs of life that Those are the signs of life that translate to credibility in the eyes of translate to credibility in the eyes of translate to credibility in the eyes of a person these days. And that's one of a person these days. And that's one of a person these days. And that's one of the shifts that we need to make. Now, the shifts that we need to make. Now, the shifts that we need to make. Now, practically, here's what that can look practically, here's what that can look practically, here's what that can look like. A post with 47 views that gets like. A post with 47 views that gets like. A post with 47 views that gets published, can be more valuable to that published, can be more valuable to that published, can be more valuable to that third audience, the evaluator, than a third audience, the evaluator, than a third audience, the evaluator, than a post with 50,000 views from 8 months post with 50,000 views from 8 months post with 50,000 views from 8 months ago. ago. ago. >> Right. >> Right. >> Right. >> And and there's no way to like sus out >> And and there's no way to like sus out >> And and there's no way to like sus out the exact person who experiences that. the exact person who experiences that. the exact person who experiences that. >> Mhm. But the truth is there nonetheless. >> Mhm. But the truth is there nonetheless. >> Mhm. But the truth is there nonetheless. Your low performing content as it were Your low performing content as it were Your low performing content as it were in quotes is doing critical work that in quotes is doing critical work that in quotes is doing critical work that you just can't see in the analytics. you just can't see in the analytics. you just can't see in the analytics. >> And and we came to this point with like >> And and we came to this point with like >> And and we came to this point with like websites, right? We understood like a websites, right? We understood like a websites, right? We understood like a website needs to exist. It's the digital website needs to exist. It's the digital website needs to exist. It's the digital front door. And we didn't necessarily front door. And we didn't necessarily front door. And we didn't necessarily like interrogate that idea and say like like interrogate that idea and say like like interrogate that idea and say like okay but where did this person come okay but where did this person come okay but where did this person come from? We just understood that it needed from? We just understood that it needed from? We just understood that it needed to exist. And that is the reframing, the to exist. And that is the reframing, the to exist. And that is the reframing, the recalibration that needs to take place.

recalibration that needs to take place. recalibration that needs to take place. This also gets back to hey the no weeks This also gets back to hey the no weeks This also gets back to hey the no weeks off approach which we have touted for off approach which we have touted for off approach which we have touted for multiple years now as the singular multiple years now as the singular multiple years now as the singular non-negotiable for churches on social non-negotiable for churches on social non-negotiable for churches on social media. This strategy does not change media. This strategy does not change media. This strategy does not change really at all. It actually matters maybe really at all. It actually matters maybe really at all. It actually matters maybe more now than ever because if churches more now than ever because if churches more now than ever because if churches understandably feel less inclined understandably feel less inclined understandably feel less inclined to publish every single day because the to publish every single day because the to publish every single day because the upside has diminished their ability to upside has diminished their ability to upside has diminished their ability to like reach people that are local to them like reach people that are local to them like reach people that are local to them for free at scale regularly predictably. for free at scale regularly predictably. for free at scale regularly predictably. If that gets diminished, then the great If that gets diminished, then the great If that gets diminished, then the great thing is like, okay, hey, if you're an thing is like, okay, hey, if you're an thing is like, okay, hey, if you're an influencer, if you're Brady Sheerer, influencer, if you're Brady Sheerer, influencer, if you're Brady Sheerer, sucks to suck. sucks to suck. sucks to suck. >> But if you're a church, if all that >> But if you're a church, if all that >> But if you're a church, if all that matters is just having like regular matters is just having like regular matters is just having like regular recent content, then publishing twice recent content, then publishing twice recent content, then publishing twice per week and re and and coming to terms per week and re and and coming to terms per week and re and and coming to terms with, yeah, we're not going to grow, but with, yeah, we're not going to grow, but with, yeah, we're not going to grow, but we're going to serve this audience, this we're going to serve this audience, this we're going to serve this audience, this third audience of evaluators that now third audience of evaluators that now third audience of evaluators that now matters more than ever. Like we can matters more than ever. Like we can matters more than ever. Like we can become content with that. So then what's become content with that. So then what's become content with that. So then what's not required is posting every day, not required is posting every day, not required is posting every day, >> chasing these viral moments, obsessing >> chasing these viral moments, obsessing >> chasing these viral moments, obsessing over view counts. Who would do that? over view counts. Who would do that? over view counts. Who would do that? [laughter] [laughter] [laughter] Guys, this is just a therapy session for Guys, this is just a therapy session for Guys, this is just a therapy session for me today because like I have said it on me today because like I have said it on me today because like I have said it on this podcast this podcast this podcast >> and I say it to myself in the mirror and >> and I say it to myself in the mirror and >> and I say it to myself in the mirror and I look and I point at myself and I go, I look and I point at myself and I go, I look and I point at myself and I go, >> you're not doing anything wrong.

>> you're not doing anything wrong. >> you're not doing anything wrong. [laughter] [laughter] [laughter] But like again the the the crazy feeling But like again the the the crazy feeling But like again the the the crazy feeling of being like 1 million views, 20,000 of being like 1 million views, 20,000 of being like 1 million views, 20,000 view like a like a 50x disparity. This view like a like a 50x disparity. This view like a like a 50x disparity. This just too much for me right now. Okay. just too much for me right now. Okay. just too much for me right now. Okay. Again, I'm working through it. I have I Again, I'm working through it. I have I Again, I'm working through it. I have I I wrote to Owen this morning and I said I wrote to Owen this morning and I said I wrote to Owen this morning and I said I know we're tracking views per day on I know we're tracking views per day on I know we're tracking views per day on Instagram. I need to see a number that's Instagram. I need to see a number that's Instagram. I need to see a number that's global. I want monthly numbers of views global. I want monthly numbers of views global. I want monthly numbers of views per day across all platforms because per day across all platforms because per day across all platforms because like has continued to happen over social like has continued to happen over social like has continued to happen over social these past decade is that when one does these past decade is that when one does these past decade is that when one does it, they all do it. We're seeing this it, they all do it. We're seeing this it, they all do it. We're seeing this now on YouTube. Like our shorts are now now on YouTube. Like our shorts are now now on YouTube. Like our shorts are now predictably outperforming our longs. predictably outperforming our longs. predictably outperforming our longs. Why? That's not at all what we built our Why? That's not at all what we built our Why? That's not at all what we built our foundation of our audience on. And foundation of our audience on. And foundation of our audience on. And YouTube's like, "Followers and YouTube's like, "Followers and YouTube's like, "Followers and subscribers mean nothing." I'm like, subscribers mean nothing." I'm like, subscribers mean nothing." I'm like, "They used to mean something." Well, not "They used to mean something." Well, not "They used to mean something." Well, not anymore. Okay. Okay. [laughter] anymore. Okay. Okay. [laughter] anymore. Okay. Okay. [laughter] So, you know, this is what we need to So, you know, this is what we need to So, you know, this is what we need to move towards. And so, I I wrote down move towards. And so, I I wrote down move towards. And so, I I wrote down this for me, okay? this for me, okay? this for me, okay? >> How to stay sane. Okay, that that's for >> How to stay sane. Okay, that that's for >> How to stay sane. Okay, that that's for me. me. me. >> Reframe your metrics. Stop evaluating >> Reframe your metrics. Stop evaluating >> Reframe your metrics. Stop evaluating Brady individual post performance in Brady individual post performance in Brady individual post performance in isolation. You need to look at the isolation. You need to look at the isolation. You need to look at the 30-day rolling averages. The views per 30-day rolling averages. The views per 30-day rolling averages. The views per day. We've talked about this. Views per day. We've talked about this. Views per day. We've talked about this. Views per day every month. Write them down on a day every month. Write them down on a day every month. Write them down on a quarterly basis. Sum it all up. And then quarterly basis. Sum it all up. And then quarterly basis. Sum it all up. And then look at your highest performers. Because look at your highest performers. Because look at your highest performers. Because what is still true is that you can what is still true is that you can what is still true is that you can repeat the best, forget the rest, repeat the best, forget the rest, repeat the best, forget the rest, continue to test. When you identify the continue to test. When you identify the continue to test. When you identify the winners, like you can just pull from winners, like you can just pull from winners, like you can just pull from that and see massive reach. We saw this that and see massive reach. We saw this that and see massive reach. We saw this at the end of last year where at the end of last year where at the end of last year where >> we just like republished all of our best >> we just like republished all of our best >> we just like republished all of our best content over November and December and content over November and December and content over November and December and every post was like a million views,

every post was like a million views, every post was like a million views, every single one. And in a month where every single one. And in a month where every single one. And in a month where we published like two pieces of content we published like two pieces of content we published like two pieces of content per week, not content every weekday, we per week, not content every weekday, we per week, not content every weekday, we actually outpaced actually outpaced actually outpaced like the previous months where we like the previous months where we like the previous months where we publish more regularly because we were publish more regularly because we were publish more regularly because we were only repeating the best. Now that's not only repeating the best. Now that's not only repeating the best. Now that's not sustainable. You cannot only repeat the sustainable. You cannot only repeat the sustainable. You cannot only repeat the best because then I would just publish best because then I would just publish best because then I would just publish the same things over and over and they the same things over and over and they the same things over and over and they would eventually lose their potency and would eventually lose their potency and would eventually lose their potency and you'd see diminishing returns. you'd see diminishing returns. you'd see diminishing returns. >> But in a slack season, you have >> But in a slack season, you have >> But in a slack season, you have permission, permission, permission, >> right? And it's a good reminder that >> right? And it's a good reminder that >> right? And it's a good reminder that like, hey, yes, the algorithmic lottery like, hey, yes, the algorithmic lottery like, hey, yes, the algorithmic lottery is making me go crazy. But if I can is making me go crazy. But if I can is making me go crazy. But if I can recalibrate, recalibrate, recalibrate, I can stay sane. This is when skinny I can stay sane. This is when skinny I can stay sane. This is when skinny jeans went out of fashion, millennials. jeans went out of fashion, millennials. jeans went out of fashion, millennials. Okay? Right? Suddenly, Okay? Right? Suddenly, Okay? Right? Suddenly, painted on jeans were not okay. And if painted on jeans were not okay. And if painted on jeans were not okay. And if you weren't wearing skinny, slim fit you weren't wearing skinny, slim fit you weren't wearing skinny, slim fit goes out of style. And suddenly you look goes out of style. And suddenly you look goes out of style. And suddenly you look around, you're like, people that are not around, you're like, people that are not around, you're like, people that are not that much younger than me are wearing that much younger than me are wearing that much younger than me are wearing pants that look a lot different than pants that look a lot different than pants that look a lot different than mine. And I remember, maybe Alex can mine. And I remember, maybe Alex can mine. And I remember, maybe Alex can speak to this, the first time you took speak to this, the first time you took speak to this, the first time you took off the slim pair and you put on the off the slim pair and you put on the off the slim pair and you put on the straight. I didn't go from slim to like straight. I didn't go from slim to like straight. I didn't go from slim to like relaxed. I couldn't do that. I never got relaxed. I couldn't do that. I never got relaxed. I couldn't do that. I never got to the parachute pants, but like I'm to the parachute pants, but like I'm to the parachute pants, but like I'm wearing right now straight fit. Maybe a wearing right now straight fit. Maybe a wearing right now straight fit. Maybe a slightly to like lean towards relaxed. I slightly to like lean towards relaxed. I slightly to like lean towards relaxed. I remember the first time I did that, like remember the first time I did that, like remember the first time I did that, like my wife looked at me and she was like, my wife looked at me and she was like, my wife looked at me and she was like, "What just happened?" I looked at me and "What just happened?" I looked at me and "What just happened?" I looked at me and said, "What just happened?" I kept like, said, "What just happened?" I kept like, said, "What just happened?" I kept like, you know, wriggling around.

you know, wriggling around. you know, wriggling around. >> Was not comfy. >> Was not comfy. >> Was not comfy. >> And everyone in the office was like, >> And everyone in the office was like, >> And everyone in the office was like, "What are you doing?" "What are you doing?" "What are you doing?" >> But it had to be done. which is amazing >> But it had to be done. which is amazing >> But it had to be done. which is amazing you bring up that example because just you bring up that example because just you bring up that example because just this weekend we had a birthday party for this weekend we had a birthday party for this weekend we had a birthday party for uh one of our friends that was like an uh one of our friends that was like an uh one of our friends that was like an emothemed birthday party. Oh yeah. emothemed birthday party. Oh yeah. emothemed birthday party. Oh yeah. >> And so I went and bought um skinny jeans >> And so I went and bought um skinny jeans >> And so I went and bought um skinny jeans for this party and so did my wife for this party and so did my wife for this party and so did my wife Rebecca. and we're getting ready for Rebecca. and we're getting ready for Rebecca. and we're getting ready for this party, looking at each other with this party, looking at each other with this party, looking at each other with our pants both half on our bodies our pants both half on our bodies our pants both half on our bodies saying, "We used to do this every day." saying, "We used to do this every day." saying, "We used to do this every day." And then on the drive to the to the And then on the drive to the to the And then on the drive to the to the party, I said, "Rebecca, I can't believe party, I said, "Rebecca, I can't believe party, I said, "Rebecca, I can't believe that I used to be this uncomfortable that I used to be this uncomfortable that I used to be this uncomfortable in in these types of uh you know, in in these types of uh you know, in in these types of uh you know, pants." And back then, I I swore I was pants." And back then, I I swore I was pants." And back then, I I swore I was comfortable. I thought I was comfortable. I thought I was comfortable. I thought I was comfortable. But now I've been liberated comfortable. But now I've been liberated comfortable. But now I've been liberated because I accepted because I accepted because I accepted the challenge to get outside of my the challenge to get outside of my the challenge to get outside of my comfort zone a little bit, reframe my comfort zone a little bit, reframe my comfort zone a little bit, reframe my expectations of what culture is expectations of what culture is expectations of what culture is expecting of me as a 32-year-old man, expecting of me as a 32-year-old man, expecting of me as a 32-year-old man, what kind of jeans I'm supposed to be what kind of jeans I'm supposed to be what kind of jeans I'm supposed to be wearing, and now I'm comfy in a straight wearing, and now I'm comfy in a straight wearing, and now I'm comfy in a straight leg fit. But um yeah, that having that leg fit. But um yeah, that having that leg fit. But um yeah, that having that experience over the weekend was was uh experience over the weekend was was uh experience over the weekend was was uh illuminating in a sense. It's like, illuminating in a sense. It's like, illuminating in a sense. It's like, yeah, we all used to do this thing and I yeah, we all used to do this thing and I yeah, we all used to do this thing and I think I was actually comfortable. I think I was actually comfortable. I think I was actually comfortable. I don't like I don't think I was lying to don't like I don't think I was lying to don't like I don't think I was lying to myself. Um, but it it's so true about myself. Um, but it it's so true about myself. Um, but it it's so true about our expectations of our expectations of our expectations of these platforms that set the rules, these platforms that set the rules, these platforms that set the rules, right? We show up every day or every right? We show up every day or every right? We show up every day or every week and maybe you listen to this week and maybe you listen to this week and maybe you listen to this podcast, you think, "Okay, I'm going to podcast, you think, "Okay, I'm going to podcast, you think, "Okay, I'm going to do what what Brady's telling me to do do what what Brady's telling me to do do what what Brady's telling me to do and and I keep showing up and doing the and and I keep showing up and doing the and and I keep showing up and doing the work and, you know, shout out to Adami work and, you know, shout out to Adami work and, you know, shout out to Adami for like being so present on Instagram for like being so present on Instagram for like being so present on Instagram and kind of pulling back the curtain a

and kind of pulling back the curtain a and kind of pulling back the curtain a little bit on the al algorithms a bit little bit on the al algorithms a bit little bit on the al algorithms a bit and and being pretty charitable with and and being pretty charitable with and and being pretty charitable with saying like what works and what doesn't. saying like what works and what doesn't. saying like what works and what doesn't. But at the end of the day, like these But at the end of the day, like these But at the end of the day, like these companies set the rules by how they companies set the rules by how they companies set the rules by how they calculate these algorithms and the wins calculate these algorithms and the wins calculate these algorithms and the wins on these these social platforms really on these these social platforms really on these these social platforms really do change. And what we're campaigning do change. And what we're campaigning do change. And what we're campaigning for here is the the the word is so for here is the the the word is so for here is the the the word is so perfect. A recalibration of our perfect. A recalibration of our perfect. A recalibration of our expectations of the platform and our expectations of the platform and our expectations of the platform and our expectations of ourselves, the content expectations of ourselves, the content expectations of ourselves, the content we're publishing and producing so that we're publishing and producing so that we're publishing and producing so that we can meet the needs of the folks who we can meet the needs of the folks who we can meet the needs of the folks who are showing up online for us and and by are showing up online for us and and by are showing up online for us and and by identifying them as three separate identifying them as three separate identifying them as three separate audiences. Oh man, I I I hope that audiences. Oh man, I I I hope that audiences. Oh man, I I I hope that liberates us like a pair of liberates us like a pair of liberates us like a pair of straightlegged jeans. Wow. uh to to straightlegged jeans. Wow. uh to to straightlegged jeans. Wow. uh to to release some of the expectations we have release some of the expectations we have release some of the expectations we have on ourselves and of the the performance on ourselves and of the the performance on ourselves and of the the performance of the content we're producing and of the content we're producing and of the content we're producing and entrust entrust entrust >> Yes, Lord. >> Yes, Lord. >> Yes, Lord. >> Uh you know, the the >> Uh you know, the the >> Uh you know, the the >> the high quality content that our church >> the high quality content that our church >> the high quality content that our church is producing, if if you're taking is producing, if if you're taking is producing, if if you're taking snippets from your pastor's sermons, snippets from your pastor's sermons, snippets from your pastor's sermons, whether they're they're video clips or whether they're they're video clips or whether they're they're video clips or or if you're not posting videos, if or if you're not posting videos, if or if you're not posting videos, if you're just if you're grabbing pieces you're just if you're grabbing pieces you're just if you're grabbing pieces and and posting them as carousels later and and posting them as carousels later and and posting them as carousels later on the week, trust the content. Trust on the week, trust the content. Trust on the week, trust the content. Trust the story of Jesus and entrust that to the story of Jesus and entrust that to the story of Jesus and entrust that to the three audiences and let the post the three audiences and let the post the three audiences and let the post with 47 views stay. Don't archive it.

with 47 views stay. Don't archive it. with 47 views stay. Don't archive it. Let it there and let it be proof of life Let it there and let it be proof of life Let it there and let it be proof of life for folks who are checking out your for folks who are checking out your for folks who are checking out your church. church. church. >> Yeah. Yeah. Thank you, Lord. [laughter] >> Yeah. Yeah. Thank you, Lord. [laughter] >> Yeah. Yeah. Thank you, Lord. [laughter] Yes, Lord. That's the word for me that Yes, Lord. That's the word for me that Yes, Lord. That's the word for me that spoke to you. spoke to you. spoke to you. >> Yeah. So, someone's preaching for me >> Yeah. So, someone's preaching for me >> Yeah. So, someone's preaching for me today. They're they're reading my mail. today. They're they're reading my mail. today. They're they're reading my mail. Now, that's some lingo we need to get Now, that's some lingo we need to get Now, that's some lingo we need to get rid of. Nobody's brought up that he's rid of. Nobody's brought up that he's rid of. Nobody's brought up that he's reading my mail. Oh my [laughter] gosh. reading my mail. Oh my [laughter] gosh. reading my mail. Oh my [laughter] gosh. You know that's illegal, right? Like so You know that's illegal, right? Like so You know that's illegal, right? Like so to summarize the mindset shift that to summarize the mindset shift that to summarize the mindset shift that needs to take place. Volatility is not needs to take place. Volatility is not needs to take place. Volatility is not going away. The algorithm will keep going away. The algorithm will keep going away. The algorithm will keep doing what it does. Your job is not to doing what it does. Your job is not to doing what it does. Your job is not to then crack the code, but to show up then crack the code, but to show up then crack the code, but to show up consistently so that number one, your consistently so that number one, your consistently so that number one, your people can stay connected. people can stay connected. people can stay connected. >> Number two, you're in the game when the >> Number two, you're in the game when the >> Number two, you're in the game when the algorithm does decide to push something. algorithm does decide to push something. algorithm does decide to push something. This is the thing that I'm having to This is the thing that I'm having to This is the thing that I'm having to focus on. I was like, "Okay, every focus on. I was like, "Okay, every focus on. I was like, "Okay, every single post needs to have a next step in single post needs to have a next step in single post needs to have a next step in it so that people can take that and get it so that people can take that and get it so that people can take that and get deeper entrenched in our world, deeper entrenched in our world, deeper entrenched in our world, >> get onto right onto a platform that you >> get onto right onto a platform that you >> get onto right onto a platform that you own where you set the rules." own where you set the rules." own where you set the rules." >> So that church lingo carousel that has >> So that church lingo carousel that has >> So that church lingo carousel that has 1.1 million views at the time of this 1.1 million views at the time of this 1.1 million views at the time of this recording. At the end, it promotes the recording. At the end, it promotes the recording. At the end, it promotes the podcast podcast podcast >> and that podcast was our one out of 10 >> and that podcast was our one out of 10 >> and that podcast was our one out of 10 performer because all the people came performer because all the people came performer because all the people came from Instagram and watched the podcast.

from Instagram and watched the podcast. from Instagram and watched the podcast. And if they watched a full form podcast And if they watched a full form podcast And if they watched a full form podcast with us, that means that they may have with us, that means that they may have with us, that means that they may have taken the step, some will, and have taken the step, some will, and have taken the step, some will, and have subscribed. So, we now have new longers subscribed. So, we now have new longers subscribed. So, we now have new longers from that carousel, but I have to make from that carousel, but I have to make from that carousel, but I have to make sure that I'm includ >> and it is parabolic. Like before we >> and it is parabolic. Like before we didn't really see that level of upside. didn't really see that level of upside. didn't really see that level of upside. I never saw like 1 million views. I never saw like 1 million views. I never saw like 1 million views. >> Yeah. >> Yeah. >> Yeah. >> I'm not even sure if I believe it's 1 >> I'm not even sure if I believe it's 1 >> I'm not even sure if I believe it's 1 million views [laughter] million views [laughter] million views [laughter] >> cuz we saw a lot of ne next steps being >> cuz we saw a lot of ne next steps being >> cuz we saw a lot of ne next steps being taken. So, it was quite a lot of views. taken. So, it was quite a lot of views. taken. So, it was quite a lot of views. Well, and then I see the YouTube numbers Well, and then I see the YouTube numbers Well, and then I see the YouTube numbers make no sense either because I'll send make no sense either because I'll send make no sense either because I'll send it an email and it's like 5% click rate, it an email and it's like 5% click rate, it an email and it's like 5% click rate, 10,000 clicks, and I'm looking at the 10,000 clicks, and I'm looking at the 10,000 clicks, and I'm looking at the video, it's like 2,000 views. I'm like, video, it's like 2,000 views. I'm like, video, it's like 2,000 views. I'm like, who's lying? YouTube, is it you? Email who's lying? YouTube, is it you? Email who's lying? YouTube, is it you? Email deliverability. Is it you? Someone here deliverability. Is it you? Someone here deliverability. Is it you? Someone here is the liar. is the liar. is the liar. >> Right? >> Right? >> Right? >> Number three, anyone evaluating a church >> Number three, anyone evaluating a church >> Number three, anyone evaluating a church sees a credible active presence. If sees a credible active presence. If sees a credible active presence. If nothing else, hold on to that. It nothing else, hold on to that. It nothing else, hold on to that. It matters more now than in the previous matters more now than in the previous matters more now than in the previous two eras. two eras. two eras. >> And here is the survival frame for all >> And here is the survival frame for all >> And here is the survival frame for all of us to stay sane. And again, it's just of us to stay sane. And again, it's just of us to stay sane. And again, it's just for me. You can take [laughter] it. You for me. You can take [laughter] it. You for me. You can take [laughter] it. You don't have to take it. And it's so funny don't have to take it. And it's so funny don't have to take it. And it's so funny like the skinny jeans example. It just like the skinny jeans example. It just like the skinny jeans example. It just shows like how the older that we get, shows like how the older that we get, shows like how the older that we get, >> the harder it is to remain elastic >> the harder it is to remain elastic >> the harder it is to remain elastic >> and change >> and change >> and change >> because I don't I'm finding myself it's >> because I don't I'm finding myself it's >> because I don't I'm finding myself it's it's I am a pragmatic person. I can tell it's I am a pragmatic person. I can tell it's I am a pragmatic person. I can tell my heart to shut up and basically just my heart to shut up and basically just my heart to shut up and basically just say like with my mind this is what say like with my mind this is what say like with my mind this is what matters. And my heart's like well matters. And my heart's like well matters. And my heart's like well >> we almost always listen to him. And then >> we almost always listen to him. And then >> we almost always listen to him. And then there are sometimes where it just there are sometimes where it just there are sometimes where it just doesn't work. Faith is this thing. My doesn't work. Faith is this thing. My doesn't work. Faith is this thing. My head does not operate in the world of head does not operate in the world of head does not operate in the world of faith. Faith is just like all heart and faith. Faith is just like all heart and faith. Faith is just like all heart and all soul. Great. Praise God.

all soul. Great. Praise God. all soul. Great. Praise God. >> My My brain is like, "We have a new >> My My brain is like, "We have a new >> My My brain is like, "We have a new metric. It is superior." And then my metric. It is superior." And then my metric. It is superior." And then my heart's like, "People don't love me. heart's like, "People don't love me. heart's like, "People don't love me. [laughter] [laughter] [laughter] >> They don't even want to watch this >> They don't even want to watch this >> They don't even want to watch this anymore. They used to love me. They've anymore. They used to love me. They've anymore. They used to love me. They've turned their back on me." No, that's not turned their back on me." No, that's not turned their back on me." No, that's not it. It is just So, so here's the it. It is just So, so here's the it. It is just So, so here's the survival frame for Brady. Not burning survival frame for Brady. Not burning survival frame for Brady. Not burning out, chasing metrics that don't mean out, chasing metrics that don't mean out, chasing metrics that don't mean what they used to. You cannot look at what they used to. You cannot look at what they used to. You cannot look at that number and interpret it as one as a that number and interpret it as one as a that number and interpret it as one as a thing that is doesn't mean that thing thing that is doesn't mean that thing thing that is doesn't mean that thing anymore. anymore. anymore. >> You can't look at it that way. Number >> You can't look at it that way. Number >> You can't look at it that way. Number two, not quitting because you misread two, not quitting because you misread two, not quitting because you misread the conditions. I can't let that number the conditions. I can't let that number the conditions. I can't let that number then dictate my future. actions. Number then dictate my future. actions. Number then dictate my future. actions. Number three, I have to stay consistent even three, I have to stay consistent even three, I have to stay consistent even when individual results feel random and when individual results feel random and when individual results feel random and understanding that the unsexy low understanding that the unsexy low understanding that the unsexy low performing posts are actually doing performing posts are actually doing performing posts are actually doing invisible work. I have to believe that invisible work. I have to believe that invisible work. I have to believe that to be true. to be true. to be true. >> Mhm. [clears throat] >> Mhm. [clears throat] >> Mhm. [clears throat] >> If not, there's going to be more therapy >> If not, there's going to be more therapy >> If not, there's going to be more therapy on this podcast. on this podcast. on this podcast. >> Well, next week we have a neuroscientist >> Well, next week we have a neuroscientist >> Well, next week we have a neuroscientist who's going to come and talk to us about who's going to come and talk to us about who's going to come and talk to us about why you and I in our mid-30s are getting why you and I in our mid-30s are getting why you and I in our mid-30s are getting stuck. stuck. stuck. >> I saw Next Door there's like a new It >> I saw Next Door there's like a new It >> I saw Next Door there's like a new It was like a new company that like moved was like a new company that like moved was like a new company that like moved in next door. It said it's like flow and in next door. It said it's like flow and in next door. It said it's like flow and it said something about psychology. it said something about psychology. it said something about psychology. Maybe we knock on their door. Maybe we knock on their door. Maybe we knock on their door. >> Right on.

>> Right on. >> Right on. >> Come on, knock on our door. So, uh, if >> Come on, knock on our door. So, uh, if >> Come on, knock on our door. So, uh, if you are looking for what's working this you are looking for what's working this you are looking for what's working this year specifically, this kind of episode year specifically, this kind of episode year specifically, this kind of episode is like the changing sands um, and the is like the changing sands um, and the is like the changing sands um, and the new era. We did do a video on the main new era. We did do a video on the main new era. We did do a video on the main channel, the Brady Sheerer channel on channel, the Brady Sheerer channel on channel, the Brady Sheerer channel on 2026 social trends. Uh, that episode is 2026 social trends. Uh, that episode is 2026 social trends. Uh, that episode is the kind of like now what to do the kind of like now what to do the kind of like now what to do specifically in this year. at is a specifically in this year. at is a specifically in this year. at is a byproduct dovtails off of this episode byproduct dovtails off of this episode byproduct dovtails off of this episode that is kind of foundational on the that is kind of foundational on the that is kind of foundational on the bigger changes. So, make sure to check bigger changes. So, make sure to check bigger changes. So, make sure to check that out. Say a prayer for your boy. that out. Say a prayer for your boy. that out. Say a prayer for your boy. [laughter] [laughter] [laughter] Thanks as always for your time, Thanks as always for your time, Thanks as always for your time, attention, and trust. [music] We'll talk attention, and trust. [music] We'll talk attention, and trust. [music] We'll talk to you next Wednesday. I got to put to you next Wednesday. I got to put to you next Wednesday. I got to put something at the end of the episode. Not something at the end of the episode. Not something at the end of the episode. Not today. You get nothing. Amen. Yeah.