Spring 2024 Church Social Media Trends

it's our quarterly look at the social it's our quarterly look at the social media landscape what's changing what's media landscape what's changing what's media landscape what's changing what's staying the same and how does it affect staying the same and how does it affect staying the same and how does it affect your church one specific design trend is your church one specific design trend is your church one specific design trend is cooking in Spring cooking in Spring cooking in Spring 2024 Church sermon Clips are showing no 2024 Church sermon Clips are showing no 2024 Church sermon Clips are showing no signs of slowing down and there's one signs of slowing down and there's one signs of slowing down and there's one reason for this that you've probably reason for this that you've probably reason for this that you've probably never thought of plus a new Instagram never thought of plus a new Instagram never thought of plus a new Instagram Trend that is taking the platform by Trend that is taking the platform by Trend that is taking the platform by storm let's dive storm let's dive storm let's dive in in in well hey there and welcome to the pro well hey there and welcome to the pro well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you and your church nav the biggest and your church nav the biggest and your church nav the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady Shar your host and as always by my Brady Shar your host and as always by my Brady Shar your host and as always by my co-host he banned himself from Tik Tok co-host he banned himself from Tik Tok co-host he banned himself from Tik Tok before a Sovereign Nation ever could before a Sovereign Nation ever could before a Sovereign Nation ever could it's Alexander Mills hello hello and it's Alexander Mills hello hello and it's Alexander Mills hello hello and today we've got seven social media today we've got seven social media today we've got seven social media trends for you that we are observing trends for you that we are observing trends for you that we are observing here in Spring 2024 we're going to play here in Spring 2024 we're going to play here in Spring 2024 we're going to play trendy or Timeless we're going to make trendy or Timeless we're going to make trendy or Timeless we're going to make our picks for a new segment we're our picks for a new segment we're our picks for a new segment we're calling send it back plus we'll call our calling send it back plus we'll call our calling send it back plus we'll call our shot on one social media trend for shot on one social media trend for shot on one social media trend for summer that we're predicting will emerge summer that we're predicting will emerge summer that we're predicting will emerge I'm going to start with Trend number one I'm going to start with Trend number one I'm going to start with Trend number one and that is vertical video formats and that is vertical video formats and that is vertical video formats having different cultures per platform having different cultures per platform having different cultures per platform despite having the exact same specs so despite having the exact same specs so despite having the exact same specs so in the history of social there have been in the history of social there have been in the history of social there have been many times where a new platform has many times where a new platform has many times where a new platform has emerged and they've introduced a novel emerged and they've introduced a novel emerged and they've introduced a novel new creative format Snapchat comes along new creative format Snapchat comes along new creative format Snapchat comes along with stories Tik Tok comes along with with stories Tik Tok comes along with with stories Tik Tok comes along with vertical video Instagram the OG came vertical video Instagram the OG came vertical video Instagram the OG came along and was like What if we had photos along and was like What if we had photos along and was like What if we had photos instead of text posts back in the day we instead of text posts back in the day we instead of text posts back in the day we got to a point though where there was got to a point though where there was got to a point though where there was parody across every platform where you

parody across every platform where you parody across every platform where you could essentially use the same creative could essentially use the same creative could essentially use the same creative formats no matter what platform you were formats no matter what platform you were formats no matter what platform you were on and Tik Tok has been doing this they on and Tik Tok has been doing this they on and Tik Tok has been doing this they basically incentivized us posting basically incentivized us posting basically incentivized us posting Carousel posts over the past few months Carousel posts over the past few months Carousel posts over the past few months because that was kind of one thing that because that was kind of one thing that because that was kind of one thing that Instagram could do that they couldn't Instagram could do that they couldn't Instagram could do that they couldn't and so what's interesting is that there and so what's interesting is that there and so what's interesting is that there was a period for a few years where you was a period for a few years where you was a period for a few years where you could take a single post and publish it could take a single post and publish it could take a single post and publish it across every single across every single across every single with like with like with like zero harm downside whatever sure zero harm downside whatever sure zero harm downside whatever sure previously crossposting was just not previously crossposting was just not previously crossposting was just not possible at all because every platform possible at all because every platform possible at all because every platform had different creative formats all the had different creative formats all the had different creative formats all the creative formats became the same you creative formats became the same you creative formats became the same you could publish across every single could publish across every single could publish across every single post I'm not saying there's a downside post I'm not saying there's a downside post I'm not saying there's a downside to that to that to that anymore because the creative formats are anymore because the creative formats are anymore because the creative formats are still the same but what's beginning to still the same but what's beginning to still the same but what's beginning to emerge is different nuances per platform emerge is different nuances per platform emerge is different nuances per platform form despite the identical creative form despite the identical creative form despite the identical creative format so as an example let's imagine format so as an example let's imagine format so as an example let's imagine you're publishing a vertical video on you're publishing a vertical video on you're publishing a vertical video on Instagram what we typically see there is Instagram what we typically see there is Instagram what we typically see there is a higher uh willingness to work with big a higher uh willingness to work with big a higher uh willingness to work with big production higher willingness for polish production higher willingness for polish production higher willingness for polish and Glam whereas on Tik Tok that and Glam whereas on Tik Tok that and Glam whereas on Tik Tok that identical video won't perform as well identical video won't perform as well identical video won't perform as well because people just kind of want you to because people just kind of want you to because people just kind of want you to set up your phone in your car and like set up your phone in your car and like set up your phone in your car and like talk directly to the phone and why is talk directly to the phone and why is talk directly to the phone and why is that it's all generational we've that it's all generational we've that it's all generational we've starting to see the strata of of social starting to see the strata of of social starting to see the strata of of social media that's not a trend this season media that's not a trend this season media that's not a trend this season we've talked about that in previous we've talked about that in previous we've talked about that in previous episodes where now Generations are

episodes where now Generations are episodes where now Generations are starting to settle on the social starting to settle on the social starting to settle on the social platforms where they kind of uh had platforms where they kind of uh had platforms where they kind of uh had their formative years and that is what their formative years and that is what their formative years and that is what is influencing the different Creative is influencing the different Creative is influencing the different Creative Expressions and that's why we bring this Expressions and that's why we bring this Expressions and that's why we bring this up because the detriment to post to up because the detriment to post to up because the detriment to post to crossposting The Identical piece of crossposting The Identical piece of crossposting The Identical piece of content to all four um short form video content to all four um short form video content to all four um short form video platforms so we're talking YouTube platforms so we're talking YouTube platforms so we're talking YouTube Shorts Facebook reals Instagram reals Shorts Facebook reals Instagram reals Shorts Facebook reals Instagram reals and Tik Tok is that we're starting to and Tik Tok is that we're starting to and Tik Tok is that we're starting to see in the way that those the audiences see in the way that those the audiences see in the way that those the audiences on those platforms are engaging with the on those platforms are engaging with the on those platforms are engaging with the content to differ a little bit so like content to differ a little bit so like content to differ a little bit so like you said on Tik Tok it seems to be the you said on Tik Tok it seems to be the you said on Tik Tok it seems to be the preference for like running gun shoot it preference for like running gun shoot it preference for like running gun shoot it with your iPhone we want really lowf low with your iPhone we want really lowf low with your iPhone we want really lowf low quality production quality whereas if quality production quality whereas if quality production quality whereas if you go on Instagram reals you'll find you go on Instagram reals you'll find you go on Instagram reals you'll find similar content in the sense that like similar content in the sense that like similar content in the sense that like you can learn how to bake sourdough you can learn how to bake sourdough you can learn how to bake sourdough bread on both platforms but the way the bread on both platforms but the way the bread on both platforms but the way the content is delivered on Instagram reals content is delivered on Instagram reals content is delivered on Instagram reals right now is a little bit more high right now is a little bit more high right now is a little bit more high production a little bit more uh I've production a little bit more uh I've production a little bit more uh I've I've been noticing like voice over over I've been noticing like voice over over I've been noticing like voice over over over videos which is still used utilized over videos which is still used utilized over videos which is still used utilized on Tik Tok but it seems that the videos on Tik Tok but it seems that the videos on Tik Tok but it seems that the videos that are really performing well on Tik that are really performing well on Tik that are really performing well on Tik Tok are more these casual sit down talk Tok are more these casual sit down talk Tok are more these casual sit down talk to your phone type videos so we are to your phone type videos so we are to your phone type videos so we are starting to see that in the way that the starting to see that in the way that the starting to see that in the way that the the videos are performing on these the videos are performing on these the videos are performing on these platforms and the way that those platforms and the way that those platforms and the way that those audiences are responding to them because audiences are responding to them because audiences are responding to them because like you said we've been saying this for like you said we've been saying this for like you said we've been saying this for ages this is not the trend that that ages this is not the trend that that ages this is not the trend that that we're seeing the stat stratification of we're seeing the stat stratification of we're seeing the stat stratification of social platforms but different audiences social platforms but different audiences social platforms but different audiences on different platforms respond to the on different platforms respond to the on different platforms respond to the same piece of content totally same piece of content totally same piece of content totally differently so got check for churches differently so got check for churches differently so got check for churches you might be wondering okay does this you might be wondering okay does this you might be wondering okay does this mean that I shouldn't be publishing a mean that I shouldn't be publishing a mean that I shouldn't be publishing a sermon clip on both Instagram and Tik sermon clip on both Instagram and Tik sermon clip on both Instagram and Tik Tok and no I think churches are immune

Tok and no I think churches are immune Tok and no I think churches are immune to this and we'll get to that actually to this and we'll get to that actually to this and we'll get to that actually in Trend number two so hold that thought in Trend number two so hold that thought in Trend number two so hold that thought for now but this has been a bit of a for now but this has been a bit of a for now but this has been a bit of a challenge for me as a social media challenge for me as a social media challenge for me as a social media Creator who helps churches navigate the Creator who helps churches navigate the Creator who helps churches navigate the biggest communication sh to 500 years if biggest communication sh to 500 years if biggest communication sh to 500 years if I can be honest because when I pulled my I can be honest because when I pulled my I can be honest because when I pulled my audience you know 100,000 churches audience you know 100,000 churches audience you know 100,000 churches they're like uh yeah like only 10% of us they're like uh yeah like only 10% of us they're like uh yeah like only 10% of us are active on Tik Tok as churches so are active on Tik Tok as churches so are active on Tik Tok as churches so now I'm thinking to myself okay when I now I'm thinking to myself okay when I now I'm thinking to myself okay when I publish my content on Tik Tok it used to publish my content on Tik Tok it used to publish my content on Tik Tok it used to perform a lot better and the content perform a lot better and the content perform a lot better and the content that I'm publishing to be clear is that I'm publishing to be clear is that I'm publishing to be clear is content I'm making first for Instagram content I'm making first for Instagram content I'm making first for Instagram on social and then I bring it over to on social and then I bring it over to on social and then I bring it over to Tik Tok reals Carousel posts you can go Tik Tok reals Carousel posts you can go Tik Tok reals Carousel posts you can go to my Tik Tok Brady sheer see that the to my Tik Tok Brady sheer see that the to my Tik Tok Brady sheer see that the content is very similar to the content content is very similar to the content content is very similar to the content on Instagram you can see the follower on Instagram you can see the follower on Instagram you can see the follower number count very similar on Tik Tok to number count very similar on Tik Tok to number count very similar on Tik Tok to Instagram look at the numbers and Instagram look at the numbers and Instagram look at the numbers and engagement different on Tik Tok relative engagement different on Tik Tok relative engagement different on Tik Tok relative to Instagram so the question asking to Instagram so the question asking to Instagram so the question asking myself is myself is myself is one is this because my audience just one is this because my audience just one is this because my audience just isn't on Tik Tok very much you might say isn't on Tik Tok very much you might say isn't on Tik Tok very much you might say 100,000 followers clearly they're there 100,000 followers clearly they're there 100,000 followers clearly they're there thing is that kind of was all gained thing is that kind of was all gained thing is that kind of was all gained during the pandemic on the back of a during the pandemic on the back of a during the pandemic on the back of a couple of viral videos where that's couple of viral videos where that's couple of viral videos where that's rapid front-end growth compared to and rapid front-end growth compared to and rapid front-end growth compared to and we've talked about your Instagram growth we've talked about your Instagram growth we've talked about your Instagram growth at length on this show it's been like at length on this show it's been like at length on this show it's been like slow and steady and then rapid backend slow and steady and then rapid backend slow and steady and then rapid backend growth uh more recently over the last growth uh more recently over the last growth uh more recently over the last two years so two totally different types two years so two totally different types two years so two totally different types of growth to the same or similar number of growth to the same or similar number of growth to the same or similar number right so is the performance reflective right so is the performance reflective right so is the performance reflective of church is just not being active on of church is just not being active on of church is just not being active on the platform or is it reflective of the platform or is it reflective of the platform or is it reflective of content that is not necessarily framed

content that is not necessarily framed content that is not necessarily framed in the absolute utmost optimal way for in the absolute utmost optimal way for in the absolute utmost optimal way for Tik Tok right really no way of knowing Tik Tok right really no way of knowing Tik Tok right really no way of knowing unless I begin experimenting with more unless I begin experimenting with more unless I begin experimenting with more low-fi content on Tik Tok but every time low-fi content on Tik Tok but every time low-fi content on Tik Tok but every time I kind of get into that I'm like well I kind of get into that I'm like well I kind of get into that I'm like well I'm already doing a newsletter every I'm already doing a newsletter every I'm already doing a newsletter every week and a blog post every week and a week and a blog post every week and a week and a blog post every week and a YouTube video every week and a podcast YouTube video every week and a podcast YouTube video every week and a podcast that's audio and another YouTube video that's audio and another YouTube video that's audio and another YouTube video every single week and two reals every every single week and two reals every every single week and two reals every single week and two carousels every single week and two carousels every single week and two carousels every single week not to mention I run nucleus single week not to mention I run nucleus single week not to mention I run nucleus our website platform for three 3,000 our website platform for three 3,000 our website platform for three 3,000 churches and soci dad with kids either churches and soci dad with kids either churches and soci dad with kids either too oh forgot about them that's the too oh forgot about them that's the too oh forgot about them that's the problem a never seen anymore oh no problem a never seen anymore oh no problem a never seen anymore oh no terrible father terrible husband and so terrible father terrible husband and so terrible father terrible husband and so every time I think I'd love to every time I think I'd love to every time I think I'd love to experiment with Tik Tok I go well if my experiment with Tik Tok I go well if my experiment with Tik Tok I go well if my audience isn't really there right should audience isn't really there right should audience isn't really there right should I be there and this has implications for I be there and this has implications for I be there and this has implications for churches consider the platforms you're churches consider the platforms you're churches consider the platforms you're active on right now don't think about active on right now don't think about active on right now don't think about those platforms in relation to their those platforms in relation to their those platforms in relation to their creative formats because parody across creative formats because parody across creative formats because parody across all platforms means any type of creative all platforms means any type of creative all platforms means any type of creative expression you can probably do elsewhere expression you can probably do elsewhere expression you can probably do elsewhere think about the audience you have and think about the audience you have and think about the audience you have and the audience you're trying to reach are the audience you're trying to reach are the audience you're trying to reach are they active on that platform maybe your they active on that platform maybe your they active on that platform maybe your existing congregation is active on existing congregation is active on existing congregation is active on Facebook but you're looking and you're Facebook but you're looking and you're Facebook but you're looking and you're thinking to yourself wow we want to thinking to yourself wow we want to thinking to yourself wow we want to reach more young people Discovery is reach more young people Discovery is reach more young people Discovery is really big on Tik Tok really big on really big on Tik Tok really big on really big on Tik Tok really big on Instagram maybe we need to make Instagram maybe we need to make Instagram maybe we need to make ourselves a bit a bit of a better ourselves a bit a bit of a better ourselves a bit a bit of a better presence on there for the purpose of presence on there for the purpose of presence on there for the purpose of reaching new audiences sure that they're reaching new audiences sure that they're reaching new audiences sure that they're not reflective of our demographics right not reflective of our demographics right not reflective of our demographics right now but we can't have these demographics now but we can't have these demographics now but we can't have these demographics forever we're going to have to reach new forever we're going to have to reach new forever we're going to have to reach new people that's another consideration so people that's another consideration so people that's another consideration so trendy or Timeless your take on this trendy or Timeless your take on this trendy or Timeless your take on this specific Trend I think this one is specific Trend I think this one is specific Trend I think this one is trendy in the sense that it's being

trendy in the sense that it's being trendy in the sense that it's being dictated by the fluidity of these dictated by the fluidity of these dictated by the fluidity of these platforms we we just recounted the brief platforms we we just recounted the brief platforms we we just recounted the brief history of of the evolution of these history of of the evolution of these history of of the evolution of these platforms the algorithms the types of platforms the algorithms the types of platforms the algorithms the types of content and then the ways that audience content and then the ways that audience content and then the ways that audience are responding to this content so right are responding to this content so right are responding to this content so right now for the foreseeable future this is now for the foreseeable future this is now for the foreseeable future this is what we're seeing but we in hindsight what we're seeing but we in hindsight what we're seeing but we in hindsight can see that this has evolved so rapidly can see that this has evolved so rapidly can see that this has evolved so rapidly over the last handful of years I expect over the last handful of years I expect over the last handful of years I expect it to evolve again we're not profits so it to evolve again we're not profits so it to evolve again we're not profits so we can't exactly discern how it will we can't exactly discern how it will we can't exactly discern how it will evolve what comes next but I don't see evolve what comes next but I don't see evolve what comes next but I don't see this being a Timeless Trend I did try to this being a Timeless Trend I did try to this being a Timeless Trend I did try to put together a format with some put together a format with some put together a format with some alliteration using the word profit oh alliteration using the word profit oh alliteration using the word profit oh the posting profit and I was like you the posting profit and I was like you the posting profit and I was like you know I don't know if everyone will take know I don't know if everyone will take know I don't know if everyone will take that the right way I'm G to say this is that the right way I'm G to say this is that the right way I'm G to say this is timeless because I think that the period timeless because I think that the period timeless because I think that the period where every social platform was for where every social platform was for where every social platform was for every single person was only for the every single person was only for the every single person was only for the first decade of social that period where first decade of social that period where first decade of social that period where a new platform would come out we'd be a new platform would come out we'd be a new platform would come out we'd be like I don't know what this is fine cool like I don't know what this is fine cool like I don't know what this is fine cool let's join it and a new platform would let's join it and a new platform would let's join it and a new platform would come and we join it because it was a come and we join it because it was a come and we join it because it was a novel creative format the last time that novel creative format the last time that novel creative format the last time that happened was be real and like it was a happened was be real and like it was a happened was be real and like it was a novel creative format novel creative format novel creative format but we're getting close to that like but we're getting close to that like but we're getting close to that like it's all been done sort of thing on it's all been done sort of thing on it's all been done sort of thing on social and that's not to say that a new social and that's not to say that a new social and that's not to say that a new platform couldn't come around and be platform couldn't come around and be platform couldn't come around and be like we've done it again but the period like we've done it again but the period like we've done it again but the period where every person was on every platform where every person was on every platform where every person was on every platform that can only happen almost that can only happen almost that can only happen almost definitionally for a short period of definitionally for a short period of definitionally for a short period of time and then what happens is people time and then what happens is people time and then what happens is people kind of stick with the creative kind of stick with the creative kind of stick with the creative expression they feel comfortable with expression they feel comfortable with expression they feel comfortable with and the reason I believe this is and the reason I believe this is and the reason I believe this is timelist is because other Industries timelist is because other Industries timelist is because other Industries have seen this for many generations have seen this for many generations have seen this for many generations prior certain films certain expressions

prior certain films certain expressions prior certain films certain expressions of fashion certain expressions of music of fashion certain expressions of music of fashion certain expressions of music there's that old Simpsons quote where there's that old Simpsons quote where there's that old Simpsons quote where Homer Simpsons scene Homer's looking in Homer Simpsons scene Homer's looking in Homer Simpsons scene Homer's looking in the mirror as a young person and he's the mirror as a young person and he's the mirror as a young person and he's like I'm not going to get old and his like I'm not going to get old and his like I'm not going to get old and his dad's like you're going to get old it'll dad's like you're going to get old it'll dad's like you're going to get old it'll happen to you and he's like not me I'm happen to you and he's like not me I'm happen to you and he's like not me I'm going to keep on rocking forever forever going to keep on rocking forever forever going to keep on rocking forever forever ever forever and then it like ever forever and then it like ever forever and then it like transitions to him and he's got a gut transitions to him and he's got a gut transitions to him and he's got a gut and he's gone bald and he's like oh my and he's gone bald and he's like oh my and he's gone bald and he's like oh my expression of music is not what the kids expression of music is not what the kids expression of music is not what the kids enjoy anymore and I think that's going enjoy anymore and I think that's going enjoy anymore and I think that's going to be true for social we're going to to be true for social we're going to to be true for social we're going to have Generations on platforms that our have Generations on platforms that our have Generations on platforms that our kids are GNA be like you're on that kids are GNA be like you're on that kids are GNA be like you're on that platform hey have fun Millennial yeah platform hey have fun Millennial yeah platform hey have fun Millennial yeah have fun they're going to use that term have fun they're going to use that term have fun they're going to use that term like Boomer is used now yeah wow look at like Boomer is used now yeah wow look at like Boomer is used now yeah wow look at you being you being you being prophetic your word not mine okay let's prophetic your word not mine okay let's prophetic your word not mine okay let's move to obser Trend number two this is move to obser Trend number two this is move to obser Trend number two this is the insulator I think for churches on the insulator I think for churches on the insulator I think for churches on the heels of the trend that we just the heels of the trend that we just the heels of the trend that we just discussed and that is churches have a discussed and that is churches have a discussed and that is churches have a big disadvantage on social right we have big disadvantage on social right we have big disadvantage on social right we have no no no money we have no people yeah and none of money we have no people yeah and none of money we have no people yeah and none of us are only focused on social media very us are only focused on social media very us are only focused on social media very very uh uncommon churches have a huge very uh uncommon churches have a huge very uh uncommon churches have a huge advantage that no other industry has and advantage that no other industry has and advantage that no other industry has and that is senior leaders putting in that is senior leaders putting in that is senior leaders putting in Creative effort spiritual effort every Creative effort spiritual effort every Creative effort spiritual effort every single week to create content in the single week to create content in the single week to create content in the form of sermons it's a gold mine form of sermons it's a gold mine form of sermons it's a gold mine repurpose it for social there's one repurpose it for social there's one repurpose it for social there's one other massive advantage that insulates other massive advantage that insulates other massive advantage that insulates churches from the previous Trend that we churches from the previous Trend that we churches from the previous Trend that we haven't really talked about before and haven't really talked about before and haven't really talked about before and that is the POV fly on-the-wall

that is the POV fly on-the-wall that is the POV fly on-the-wall perspective of a sermon clip M if you perspective of a sermon clip M if you perspective of a sermon clip M if you think about any of the content that I do think about any of the content that I do think about any of the content that I do on social you talked about recipes for on social you talked about recipes for on social you talked about recipes for sourdough yeah what is the POV for that sourdough yeah what is the POV for that sourdough yeah what is the POV for that it's Alex looking in the camera like hi it's Alex looking in the camera like hi it's Alex looking in the camera like hi I'm Alexander and today we're make I'm Alexander and today we're make I'm Alexander and today we're make sourdough and then he's kind of going sourdough and then he's kind of going sourdough and then he's kind of going through the steps you know it's through the steps you know it's through the steps you know it's rehearsed it's prepared there's a couple rehearsed it's prepared there's a couple rehearsed it's prepared there's a couple takes it's been edited together and what takes it's been edited together and what takes it's been edited together and what have we seen in response to that this have we seen in response to that this have we seen in response to that this rise of content that's like staged real rise of content that's like staged real rise of content that's like staged real life it's like man on the street life it's like man on the street life it's like man on the street interview where you know that it was all interview where you know that it was all interview where you know that it was all set up but the whole point is to give set up but the whole point is to give set up but the whole point is to give off this air of this is real or like off this air of this is real or like off this air of this is real or like um uh at the risk of sounding um uh at the risk of sounding um uh at the risk of sounding disparaging like uh mommy bloggers you disparaging like uh mommy bloggers you disparaging like uh mommy bloggers you know they'll like set up they'll they'll know they'll like set up they'll they'll know they'll like set up they'll they'll they'll have a video of like you know um they'll have a video of like you know um they'll have a video of like you know um unguided play with my toddler it's like unguided play with my toddler it's like unguided play with my toddler it's like right but like or like no no the best right but like or like no no the best right but like or like no no the best one is is the video opens and it's a one is is the video opens and it's a one is is the video opens and it's a screaming toddler it's like how to deal screaming toddler it's like how to deal screaming toddler it's like how to deal with the disregulated toddler like okay with the disregulated toddler like okay with the disregulated toddler like okay but your child was disregulated before but your child was disregulated before but your child was disregulated before you hit record so like there was Crisis you hit record so like there was Crisis you hit record so like there was Crisis going on in your house you stopped set going on in your house you stopped set going on in your house you stopped set the phone up made sure the framing was the phone up made sure the framing was the phone up made sure the framing was good and press oford and then went to good and press oford and then went to good and press oford and then went to 10e toddler right sorry so let's walk 10e toddler right sorry so let's walk 10e toddler right sorry so let's walk through the stage of this stage one through the stage of this stage one through the stage of this stage one rehearsed prepared video M people rehearsed prepared video M people rehearsed prepared video M people started to realize I could actually get started to realize I could actually get started to realize I could actually get better engaged if my video is rehearsed better engaged if my video is rehearsed better engaged if my video is rehearsed in a way that you don't know it's in a way that you don't know it's in a way that you don't know it's rehearsed or I'm going to start rehearsed or I'm going to start rehearsed or I'm going to start purposely editing or framing in ways purposely editing or framing in ways purposely editing or framing in ways that are perceived as more genuine or that are perceived as more genuine or that are perceived as more genuine or authentic guess what's actually genuine authentic guess what's actually genuine authentic guess what's actually genuine and authentic a real life church service and authentic a real life church service and authentic a real life church service where you set up a camera and hit record

where you set up a camera and hit record where you set up a camera and hit record because there are 50 100 5,000 people in because there are 50 100 5,000 people in because there are 50 100 5,000 people in that room who are the actual audience that room who are the actual audience that room who are the actual audience for the sermon in that moment and so for the sermon in that moment and so for the sermon in that moment and so when you come across this type of video when you come across this type of video when you come across this type of video on your feet it's on your feet it's on your feet it's disarming you let down your guard disarming you let down your guard disarming you let down your guard because you intuitively recognize on a because you intuitively recognize on a because you intuitively recognize on a subconscious level oh this was a real subconscious level oh this was a real subconscious level oh this was a real thing that happened this wasn't for me thing that happened this wasn't for me thing that happened this wasn't for me I'm actually I'm getting to be a fly on I'm actually I'm getting to be a fly on I'm actually I'm getting to be a fly on the wall for Something Real the only the wall for Something Real the only the wall for Something Real the only thing I can think of that's similar is thing I can think of that's similar is thing I can think of that's similar is like live concert footage you know where like live concert footage you know where like live concert footage you know where it's like well there there are lots of it's like well there there are lots of it's like well there there are lots of other things that are like this yeah but other things that are like this yeah but other things that are like this yeah but there's something about that like even there's something about that like even there's something about that like even on Tik Tok scrolling through and like on Tik Tok scrolling through and like on Tik Tok scrolling through and like you know my Tik Tok feed right now or you know my Tik Tok feed right now or you know my Tik Tok feed right now or when I used to use Tik Tok was like a when I used to use Tik Tok was like a when I used to use Tik Tok was like a lot of Noah con and I'd get to see live lot of Noah con and I'd get to see live lot of Noah con and I'd get to see live performances of Noah con that people performances of Noah con that people performances of Noah con that people would record with their phone that like would record with their phone that like would record with their phone that like you just can't find anywhere else so I'd you just can't find anywhere else so I'd you just can't find anywhere else so I'd find myself watching those videos front find myself watching those videos front find myself watching those videos front to back and without like holding down my to back and without like holding down my to back and without like holding down my finger to make it two times speed and finger to make it two times speed and finger to make it two times speed and that's different from just about any that's different from just about any that's different from just about any other video I watch on Tik Tok I'm other video I watch on Tik Tok I'm other video I watch on Tik Tok I'm usually like watching for a couple usually like watching for a couple usually like watching for a couple seconds and if I'm not entertained or seconds and if I'm not entertained or seconds and if I'm not entertained or educated I'm swiping and if it is educated I'm swiping and if it is educated I'm swiping and if it is entertaining or educating I'm I'm fast entertaining or educating I'm I'm fast entertaining or educating I'm I'm fast forwarding it I discovered the two times forwarding it I discovered the two times forwarding it I discovered the two times speed press and hold and for folks that speed press and hold and for folks that speed press and hold and for folks that are listening someone just discovered are listening someone just discovered are listening someone just discovered that let us bless you with that in the that let us bless you with that in the that let us bless you with that in the way that we were once yes so if you hold way that we were once yes so if you hold way that we were once yes so if you hold your finger down on the far left or far your finger down on the far left or far your finger down on the far left or far right hand side hand of your screen it right hand side hand of your screen it right hand side hand of your screen it will speed up the video two times so you will speed up the video two times so you will speed up the video two times so you can learn how to make you souro two can learn how to make you souro two can learn how to make you souro two times faster doesn't work on IG right times faster doesn't work on IG right times faster doesn't work on IG right there's nothing Instagram it's so there's nothing Instagram it's so there's nothing Instagram it's so painful because Rebecca doesn't use Tik painful because Rebecca doesn't use Tik painful because Rebecca doesn't use Tik Tok she uses Instagram re so she shares Tok she uses Instagram re so she shares Tok she uses Instagram re so she shares these reals with me and I go to open

these reals with me and I go to open these reals with me and I go to open them and I just instinctively go to fast them and I just instinctively go to fast them and I just instinctively go to fast forward it and I'm like oh I've just forward it and I'm like oh I've just forward it and I'm like oh I've just paused the video well and this isn't paused the video well and this isn't paused the video well and this isn't this is a pro tip that relates to what this is a pro tip that relates to what this is a pro tip that relates to what we're discussing right now when you are we're discussing right now when you are we're discussing right now when you are editing your sermon Clips remove editing your sermon Clips remove editing your sermon Clips remove silences silences silences do a punch in and out if you don't have do a punch in and out if you don't have do a punch in and out if you don't have multiple camera angles the Cadence and multiple camera angles the Cadence and multiple camera angles the Cadence and pacing of social media content is pacing of social media content is pacing of social media content is distinct from preaching to a live room distinct from preaching to a live room distinct from preaching to a live room of real people what Alex is describing of real people what Alex is describing of real people what Alex is describing and what can happen if you don't do and what can happen if you don't do and what can happen if you don't do those things and and this is just how to those things and and this is just how to those things and and this is just how to optimize right this is not going to be a optimize right this is not going to be a optimize right this is not going to be a deal breaker is your content can almost deal breaker is your content can almost deal breaker is your content can almost sound like it's on 05 speed right like sound like it's on 05 speed right like sound like it's on 05 speed right like you're listening to us right now and you you're listening to us right now and you you're listening to us right now and you put it at 0.5 speed for many that would put it at 0.5 speed for many that would put it at 0.5 speed for many that would be a challenging experience your content be a challenging experience your content be a challenging experience your content could be perceived that way because the could be perceived that way because the could be perceived that way because the Cadence and pce of social is so Snappy Cadence and pce of social is so Snappy Cadence and pce of social is so Snappy yeah that yours which is normal Yes yeah that yours which is normal Yes yeah that yours which is normal Yes sounds slow and for the room is good sounds slow and for the room is good sounds slow and for the room is good exactly yeah so this is insulating exactly yeah so this is insulating exactly yeah so this is insulating against the problem of posting content against the problem of posting content against the problem of posting content to multiple formats that's identical to multiple formats that's identical to multiple formats that's identical because it's a bit of a cheat code type because it's a bit of a cheat code type because it's a bit of a cheat code type of content uh very few if any industry of content uh very few if any industry of content uh very few if any industry has seen your leaders creating content has seen your leaders creating content has seen your leaders creating content from scratch every single week that can from scratch every single week that can from scratch every single week that can be repurposed for social media like Alex be repurposed for social media like Alex be repurposed for social media like Alex said this specific POV live experience said this specific POV live experience said this specific POV live experience it's being filmed and then brought to it's being filmed and then brought to it's being filmed and then brought to social that's not incredibly Noel but it social that's not incredibly Noel but it social that's not incredibly Noel but it is unique as well and so it doesn't is unique as well and so it doesn't is unique as well and so it doesn't really matter if your content is really matter if your content is really matter if your content is identical on every platform because it's identical on every platform because it's identical on every platform because it's so different than all the other content so different than all the other content so different than all the other content it's more likely to stop the scroll on it's more likely to stop the scroll on it's more likely to stop the scroll on its own let's do Trend to your timelist its own let's do Trend to your timelist its own let's do Trend to your timelist before this gets me into my send it back

before this gets me into my send it back before this gets me into my send it back uh choice because churches will find a uh choice because churches will find a uh choice because churches will find a way to take this amazing Advantage with way to take this amazing Advantage with way to take this amazing Advantage with what what we forfeited it yeah I we're what what we forfeited it yeah I we're what what we forfeited it yeah I we're not supposed to be arguing on this not supposed to be arguing on this not supposed to be arguing on this episode I hope we we can agree that this episode I hope we we can agree that this episode I hope we we can agree that this trend is timeless because this is a part trend is timeless because this is a part trend is timeless because this is a part of the communal worship experience a of the communal worship experience a of the communal worship experience a communal Church experience that has been communal Church experience that has been communal Church experience that has been for a long time and will be forever more for a long time and will be forever more for a long time and will be forever more is like We Gather to the same in the is like We Gather to the same in the is like We Gather to the same in the same place at the same time to worship same place at the same time to worship same place at the same time to worship God and right now we're filming it and God and right now we're filming it and God and right now we're filming it and posting online so to me that seems posting online so to me that seems posting online so to me that seems Timeless here's why you're Timeless here's why you're Timeless here's why you're wrong what you described as Timeless as wrong what you described as Timeless as wrong what you described as Timeless as it pertains to social media it pertains to social media it pertains to social media Effectiveness I could see this being a Effectiveness I could see this being a Effectiveness I could see this being a trend why because we've already seen trend why because we've already seen trend why because we've already seen people literally rent out sets we talked people literally rent out sets we talked people literally rent out sets we talked about this on a previous episode they about this on a previous episode they about this on a previous episode they rented out a set on a plane like on a rented out a set on a plane like on a rented out a set on a plane like on a Sound Stage not a real plane and then Sound Stage not a real plane and then Sound Stage not a real plane and then pretended that a white woman and a black pretended that a white woman and a black pretended that a white woman and a black man or the were having this like man or the were having this like man or the were having this like racially charged fight and if you don't racially charged fight and if you don't racially charged fight and if you don't really know social media you'd watch it really know social media you'd watch it really know social media you'd watch it and be like wow that was really tough and be like wow that was really tough and be like wow that was really tough and I watched the whole thing it was all and I watched the whole thing it was all and I watched the whole thing it was all actors yes and there was no point to it actors yes and there was no point to it actors yes and there was no point to it other than just going yeah exactly so other than just going yeah exactly so other than just going yeah exactly so this system is already being gained this this system is already being gained this this system is already being gained this is why I think it's trendy because is why I think it's trendy because is why I think it's trendy because marketers ruin everything we will take marketers ruin everything we will take marketers ruin everything we will take any we you listening you can't I'm not a any we you listening you can't I'm not a any we you listening you can't I'm not a marketer you're listening to this you marketer you're listening to this you marketer you're listening to this you are we will take anything and we will are we will take anything and we will are we will take anything and we will extract any extract any extract any possible optimal bit that's there and possible optimal bit that's there and possible optimal bit that's there and we'll ruin it and so this is working for we'll ruin it and so this is working for we'll ruin it and so this is working for churches now and yeah it's difficult to

churches now and yeah it's difficult to churches now and yeah it's difficult to game like because I could perceive that game like because I could perceive that game like because I could perceive that that was staged that airplane argument that was staged that airplane argument that was staged that airplane argument but most people can't right and even and but most people can't right and even and but most people can't right and even and I had to go to the comments to double I had to go to the comments to double I had to go to the comments to double check like I have a hunch like are other check like I have a hunch like are other check like I have a hunch like are other people saying this and a bunch of people people saying this and a bunch of people people saying this and a bunch of people were and I was like okay I'm not alone were and I was like okay I'm not alone were and I was like okay I'm not alone and so I think that the advantage that and so I think that the advantage that and so I think that the advantage that churches have could be undermined as churches have could be undermined as churches have could be undermined as people continue right to change how they people continue right to change how they people continue right to change how they present themselves online the advantage present themselves online the advantage present themselves online the advantage that is timeless is going to be senior that is timeless is going to be senior that is timeless is going to be senior leaders creating content no dentist no leaders creating content no dentist no leaders creating content no dentist no realtor no lawyer is going to have that realtor no lawyer is going to have that realtor no lawyer is going to have that baked into the rhythms of their job as baked into the rhythms of their job as baked into the rhythms of their job as it is they'll have to do that extra so it is they'll have to do that extra so it is they'll have to do that extra so churches will always have that advantage churches will always have that advantage churches will always have that advantage or will or will or will they introducing a new segment we're they introducing a new segment we're they introducing a new segment we're calling it send it calling it send it calling it send it back inspired by our good friends at the back inspired by our good friends at the back inspired by our good friends at the office I will send it back and uh office I will send it back and uh office I will send it back and uh Michael Scott's Infamous uh Italian Michael Scott's Infamous uh Italian Michael Scott's Infamous uh Italian order he'll have the gobbley order he'll have the gobbley order he'll have the gobbley goop send it back we got to stop this goop send it back we got to stop this goop send it back we got to stop this churches have their sermon clip and what churches have their sermon clip and what churches have their sermon clip and what do they do they're like what if they do they do they're like what if they do they do they're like what if they just post it they don't they should they just post it they don't they should they just post it they don't they should they really should wouldn't it be great if really should wouldn't it be great if really should wouldn't it be great if that clip could be immersive and full that clip could be immersive and full that clip could be immersive and full screen you could add on screen captions screen you could add on screen captions screen you could add on screen captions because every clip needs that yeah we because every clip needs that yeah we because every clip needs that yeah we get it if you want to inject a 3 second get it if you want to inject a 3 second get it if you want to inject a 3 second hook at the beginning that's just white hook at the beginning that's just white hook at the beginning that's just white text on a screen great that's okay stop text on a screen great that's okay stop text on a screen great that's okay stop but we don't stop what do we do we add a but we don't stop what do we do we add a but we don't stop what do we do we add a backing track yeah and we add some backing track yeah and we add some backing track yeah and we add some decorative trim maybe we'll take a stock

decorative trim maybe we'll take a stock decorative trim maybe we'll take a stock footage clip maybe I shot the stock footage clip maybe I shot the stock footage clip maybe I shot the stock footage clip and it's some waves and footage clip and it's some waves and footage clip and it's some waves and then we'll take our clip and we'll just then we'll take our clip and we'll just then we'll take our clip and we'll just shrink it down and now it's on this shrink it down and now it's on this shrink it down and now it's on this background of waves why because it's background of waves why because it's background of waves why because it's thematically relevant here's the problem thematically relevant here's the problem thematically relevant here's the problem your amazing advantage that you had with your amazing advantage that you had with your amazing advantage that you had with this live POV clip that was raw and this live POV clip that was raw and this live POV clip that was raw and organic and real has now been organic and real has now been organic and real has now been overproduced and you have undermined you overproduced and you have undermined you overproduced and you have undermined you have forfeited the advantage that was have forfeited the advantage that was have forfeited the advantage that was likely to make that post stop the scroll likely to make that post stop the scroll likely to make that post stop the scroll in the first place got yourself we got in the first place got yourself we got in the first place got yourself we got to stop doing this and this is why I to stop doing this and this is why I to stop doing this and this is why I will sometimes CR ize larger churches will sometimes CR ize larger churches will sometimes CR ize larger churches because they often can scre by on the because they often can scre by on the because they often can scre by on the influence of their charismatic preacher influence of their charismatic preacher influence of their charismatic preacher or they were a large Church before or they were a large Church before or they were a large Church before social media came around and so they social media came around and so they social media came around and so they kind of always had a large following kind of always had a large following kind of always had a large following they didn't gain it through best they didn't gain it through best they didn't gain it through best practices and there are some larger practices and there are some larger practices and there are some larger churches that will go unnamed on this churches that will go unnamed on this churches that will go unnamed on this show but I have previously named that show but I have previously named that show but I have previously named that are maybe still doing this but I have are maybe still doing this but I have are maybe still doing this but I have seen great progress from them so Props seen great progress from them so Props seen great progress from them so Props to them because this undermines the to them because this undermines the to them because this undermines the effect of that unique POV don't take it effect of that unique POV don't take it effect of that unique POV don't take it away by dressing it up don't add a away by dressing it up don't add a away by dressing it up don't add a backing track don't add decorative trim backing track don't add decorative trim backing track don't add decorative trim don't shrink it down and crop it and put don't shrink it down and crop it and put don't shrink it down and crop it and put it on like this nice background that it on like this nice background that it on like this nice background that matches your sermon series yeah like matches your sermon series yeah like matches your sermon series yeah like creatively it looks great but creatively it looks great but creatively it looks great but Effectiveness is being sacrificed on the Effectiveness is being sacrificed on the Effectiveness is being sacrificed on the altar of I like the way it looks which I altar of I like the way it looks which I altar of I like the way it looks which I get it we all want to create stuff that get it we all want to create stuff that get it we all want to create stuff that we're proud of but it can't come at the

we're proud of but it can't come at the we're proud of but it can't come at the expense of Effectiveness send it back expense of Effectiveness send it back expense of Effectiveness send it back send it back let's move to trend number send it back let's move to trend number send it back let's move to trend number three and this is high contrast Simple three and this is high contrast Simple three and this is high contrast Simple Text branded carousels they just keep Text branded carousels they just keep Text branded carousels they just keep winning M I began designing my carousels winning M I began designing my carousels winning M I began designing my carousels last year and we'll put a couple on the last year and we'll put a couple on the last year and we'll put a couple on the screen I'm going to describe them this screen I'm going to describe them this screen I'm going to describe them this way though if you're listening way though if you're listening way though if you're listening picture a 4x5 picture a 4x5 picture a 4x5 frame the background is a single frame the background is a single frame the background is a single color the text is a color that has color the text is a color that has color the text is a color that has contrast to that background so maybe the contrast to that background so maybe the contrast to that background so maybe the background is black maybe the onscreen background is black maybe the onscreen background is black maybe the onscreen text is gold text is gold text is gold or white if we're being really simple or white if we're being really simple or white if we're being really simple and that text is really chunky it's a and that text is really chunky it's a and that text is really chunky it's a bold weight I'll go into Photoshop and bold weight I'll go into Photoshop and bold weight I'll go into Photoshop and I'll do something real nasty I'll take I'll do something real nasty I'll take I'll do something real nasty I'll take that g tell them oh I'll tell them yeah that g tell them oh I'll tell them yeah that g tell them oh I'll tell them yeah I've told them before I've told them before I've told them before although this is going to be not trendy although this is going to be not trendy although this is going to be not trendy it's going to be trendy it's not going it's going to be trendy it's not going it's going to be trendy it's not going to be timeless because people keep using to be timeless because people keep using to be timeless because people keep using hey hey respect to that respect to that hey hey respect to that respect to that hey hey respect to that respect to that so I'll go into Photoshop and I will add so I'll go into Photoshop and I will add so I'll go into Photoshop and I will add a stroke M five pixels 10 pixels more I a stroke M five pixels 10 pixels more I a stroke M five pixels 10 pixels more I did one of today 25 pixels because it did one of today 25 pixels because it did one of today 25 pixels because it was a big canvas and this will take a was a big canvas and this will take a was a big canvas and this will take a like a bold weight and it'll move it like a bold weight and it'll move it like a bold weight and it'll move it past black weight it'll move it into past black weight it'll move it into past black weight it'll move it into some brand new weight that you just some brand new weight that you just some brand new weight that you just discovered the reason these posts are so discovered the reason these posts are so discovered the reason these posts are so effective on social is for my belief a effective on social is for my belief a effective on social is for my belief a number of reasons and we'll have a number of reasons and we'll have a number of reasons and we'll have a number of examples on the screen you can number of examples on the screen you can number of examples on the screen you can go to my Instagram Brady sh just look at go to my Instagram Brady sh just look at go to my Instagram Brady sh just look at my carousels they're all like this my carousels they're all like this my carousels they're all like this number one is they stopped this scoll

number one is they stopped this scoll number one is they stopped this scoll because of how simple they are mhm it's because of how simple they are mhm it's because of how simple they are mhm it's just text there's no weird face of me just text there's no weird face of me just text there's no weird face of me smiling frowning making a funny face smiling frowning making a funny face smiling frowning making a funny face there's no logo there's no extraneous there's no logo there's no extraneous there's no logo there's no extraneous elements arrows squiggly lines text elements arrows squiggly lines text elements arrows squiggly lines text emphases there's nothing distracting emphases there's nothing distracting emphases there's nothing distracting about it you can read that first slide about it you can read that first slide about it you can read that first slide like without even thinking about it it's like without even thinking about it it's like without even thinking about it it's like it it's like it's like the the font like it it's like it's like the the font like it it's like it's like the the font the boldness of the F the stroke and the the boldness of the F the stroke and the the boldness of the F the stroke and the plain background the contrast and colors plain background the contrast and colors plain background the contrast and colors it's like it forces you to read it when it's like it forces you to read it when it's like it forces you to read it when you when you when you scroll it's it's you when you when you scroll it's it's you when you when you scroll it's it's like it's awfully effective yeah and the like it's awfully effective yeah and the like it's awfully effective yeah and the more I post it the more effective it more I post it the more effective it more I post it the more effective it becomes in fact we're starting to see a becomes in fact we're starting to see a becomes in fact we're starting to see a flip and this wasn't in officially our flip and this wasn't in officially our flip and this wasn't in officially our Trends but I've seen this in the last Trends but I've seen this in the last Trends but I've seen this in the last week there was a while where my reels week there was a while where my reels week there was a while where my reels would virtually always outperform the would virtually always outperform the would virtually always outperform the carousels and then in the last six carousels and then in the last six carousels and then in the last six months it's gotten to the point where months it's gotten to the point where months it's gotten to the point where the reels are kind of on par with the the reels are kind of on par with the the reels are kind of on par with the carousels and then every so often a reel carousels and then every so often a reel carousels and then every so often a reel will pop off and will pop off and will pop off and outperform last two weeks I think the re outperform last two weeks I think the re outperform last two weeks I think the re have been very good and they've been have been very good and they've been have been very good and they've been underperforming relative to the underperforming relative to the underperforming relative to the carousels now I still think the reals carousels now I still think the reals carousels now I still think the reals have the potential to pop off in ways have the potential to pop off in ways have the potential to pop off in ways that carousels don't but Instagram has that carousels don't but Instagram has that carousels don't but Instagram has discussed putting carousels in the discussed putting carousels in the discussed putting carousels in the discovery feed so perhaps we're seeing discovery feed so perhaps we're seeing discovery feed so perhaps we're seeing that change down the road that's not my that change down the road that's not my that change down the road that's not my prediction and it isn't happening just prediction and it isn't happening just prediction and it isn't happening just yet but we could see that because these yet but we could see that because these yet but we could see that because these things are always shifting and evolving things are always shifting and evolving things are always shifting and evolving and by Design The Hook is so much more and by Design The Hook is so much more and by Design The Hook is so much more prominent in these posts than even than

prominent in these posts than even than prominent in these posts than even than even your best reel yeah but it's not even your best reel yeah but it's not even your best reel yeah but it's not behind me with a nice like people love behind me with a nice like people love behind me with a nice like people love when I put the text behind me they're when I put the text behind me they're when I put the text behind me they're like what are you like what are you like what are you doing what is this witchcraft it's not doing what is this witchcraft it's not doing what is this witchcraft it's not that hard anymore are you doing that that hard anymore are you doing that that hard anymore are you doing that much rotoscoping for a single social much rotoscoping for a single social much rotoscoping for a single social media post I'm like nah there's like media post I'm like nah there's like media post I'm like nah there's like these these smart Keys now so what these these smart Keys now so what these these smart Keys now so what metrics are you talking about when you metrics are you talking about when you metrics are you talking about when you say that they're they're outperforming say that they're they're outperforming say that they're they're outperforming your reals is it are we talking reach your reals is it are we talking reach your reals is it are we talking reach and engagement like in the form of and engagement like in the form of and engagement like in the form of comments well let's look and I'll just comments well let's look and I'll just comments well let's look and I'll just say these out loud maybe we can put them say these out loud maybe we can put them say these out loud maybe we can put them on the screen as well so I did a carouso on the screen as well so I did a carouso on the screen as well so I did a carouso called gen ZZ is the least religious called gen ZZ is the least religious called gen ZZ is the least religious generation in American history you have generation in American history you have generation in American history you have to swipe on that that's that's to swipe on that that's that's to swipe on that that's that's provocative what's crazy is that that's provocative what's crazy is that that's provocative what's crazy is that that's not even a hook that's a statement right not even a hook that's a statement right not even a hook that's a statement right and not even yours it's just data right and not even yours it's just data right and not even yours it's just data right like typically I would say like like typically I would say like like typically I would say like creatively you have some mystery in your creatively you have some mystery in your creatively you have some mystery in your book and I was like What if I just told book and I was like What if I just told book and I was like What if I just told them so that had 2500 likes the next them so that had 2500 likes the next them so that had 2500 likes the next post was a real with the hook change post was a real with the hook change post was a real with the hook change these Instagram settings now 2500 likes these Instagram settings now 2500 likes these Instagram settings now 2500 likes okay about what you'd expect M the next okay about what you'd expect M the next okay about what you'd expect M the next Carousel and I knew this one was going Carousel and I knew this one was going Carousel and I knew this one was going to pop off I've used it before the to pop off I've used it before the to pop off I've used it before the heading the hook was you might publish heading the hook was you might publish heading the hook was you might publish this weekend's sermon on YouTube and get this weekend's sermon on YouTube and get this weekend's sermon on YouTube and get 34 34 34 views that one has 5,500 likes and the views that one has 5,500 likes and the views that one has 5,500 likes and the reason is because it's an encouragement reason is because it's an encouragement reason is because it's an encouragement to churches and when you encourage to churches and when you encourage to churches and when you encourage churches because working in church is churches because working in church is churches because working in church is hard it almost always gets likes and I'm hard it almost always gets likes and I'm hard it almost always gets likes and I'm not that type of person that's always not that type of person that's always not that type of person that's always doing a ton of like hyping up I'm very doing a ton of like hyping up I'm very doing a ton of like hyping up I'm very much like hey here's an educational much like hey here's an educational much like hey here's an educational thing here's some data and so I think thing here's some data and so I think thing here's some data and so I think when I do it it's a nice swerve and it's when I do it it's a nice swerve and it's when I do it it's a nice swerve and it's unexpected so it does well 5,500 likes unexpected so it does well 5,500 likes unexpected so it does well 5,500 likes the next real un popular opinion about

the next real un popular opinion about the next real un popular opinion about big churches now there's a hook that's a big churches now there's a hook that's a big churches now there's a hook that's a hook people because both people and hook people because both people and hook people because both people and pastors and parishioners of small pastors and parishioners of small pastors and parishioners of small churches and big churches alike want to churches and big churches alike want to churches and big churches alike want to know what you have to say every time know what you have to say every time know what you have to say every time I've said in a previous real unpopular I've said in a previous real unpopular I've said in a previous real unpopular opinion people are like oh let's let's opinion people are like oh let's let's opinion people are like oh let's let's watch this compare that to the previous watch this compare that to the previous watch this compare that to the previous hook you might compare what you're doing hook you might compare what you're doing hook you might compare what you're doing against an influential Church oh no against an influential Church oh no against an influential Church oh no sorry you might publish this weekend's sorry you might publish this weekend's sorry you might publish this weekend's sermon on YouTube and get 34 views sermon on YouTube and get 34 views sermon on YouTube and get 34 views that's not a good hook right that's just that's not a good hook right that's just that's not a good hook right that's just a statement a statement a statement again unpopular opinion about big again unpopular opinion about big again unpopular opinion about big churches 800 likes churches 800 likes churches 800 likes previous one 5500 yeah so then I did previous one 5500 yeah so then I did previous one 5500 yeah so then I did another Carousel why elevation doesn't another Carousel why elevation doesn't another Carousel why elevation doesn't do pray for posts anymore 2500 likes the do pray for posts anymore 2500 likes the do pray for posts anymore 2500 likes the next one elevation Church's language next one elevation Church's language next one elevation Church's language policy 1,000 likes so like very similar policy 1,000 likes so like very similar policy 1,000 likes so like very similar types of uh content and it it's kind of types of uh content and it it's kind of types of uh content and it it's kind of just gone like this uh the next Carousel just gone like this uh the next Carousel just gone like this uh the next Carousel how Transformation Church dominates how Transformation Church dominates how Transformation Church dominates social media 1,00 likes and then social media 1,00 likes and then social media 1,00 likes and then yesterday is real five stats about gen Z yesterday is real five stats about gen Z yesterday is real five stats about gen Z churches can't afford to ignore right churches can't afford to ignore right churches can't afford to ignore right now 650 likes now here's what's now 650 likes now here's what's now 650 likes now here's what's interesting about that style of post interesting about that style of post interesting about that style of post that list style of real every time I've that list style of real every time I've that list style of real every time I've published those with our audience they published those with our audience they published those with our audience they haven't engaged a ton and then haven't engaged a ton and then haven't engaged a ton and then invariably every single time and we'll invariably every single time and we'll invariably every single time and we'll see if it happens again with this one see if it happens again with this one see if it happens again with this one they have gotten you know 300,000 views they have gotten you know 300,000 views they have gotten you know 300,000 views because they're the type of post that because they're the type of post that because they're the type of post that Instagram's like that watch time is Instagram's like that watch time is Instagram's like that watch time is crazy let's index it it just usually crazy let's index it it just usually crazy let's index it it just usually takes a couple of weeks so that's a post takes a couple of weeks so that's a post takes a couple of weeks so that's a post that I keep putting in the calendar that I keep putting in the calendar that I keep putting in the calendar because like they're the posts that are because like they're the posts that are because like they're the posts that are reaching the most people paradoxically reaching the most people paradoxically reaching the most people paradoxically they're the post that our audience seems they're the post that our audience seems they're the post that our audience seems to like the

to like the to like the least yeah interesting so I don't really least yeah interesting so I don't really least yeah interesting so I don't really know what to do with that so there's a know what to do with that so there's a know what to do with that so there's a this trend here that that we're seeing this trend here that that we're seeing this trend here that that we're seeing is that there is a real viable strategy is that there is a real viable strategy is that there is a real viable strategy on Tik Tok or sorry on Instagram and and on Tik Tok or sorry on Instagram and and on Tik Tok or sorry on Instagram and and you kind of alluded alluded to it you kind of alluded alluded to it you kind of alluded alluded to it possibly on Tik Tok for textbase possibly on Tik Tok for textbase possibly on Tik Tok for textbase Carousel posts don't add anything on the Carousel posts don't add anything on the Carousel posts don't add anything on the cover but just high contrast text cover but just high contrast text cover but just high contrast text because that's the other thing that's because that's the other thing that's because that's the other thing that's stopping it's that high contrast right stopping it's that high contrast right stopping it's that high contrast right like it might be aesthetically more like it might be aesthetically more like it might be aesthetically more pleasing for some people's preferences pleasing for some people's preferences pleasing for some people's preferences to have like a beige font on a white to have like a beige font on a white to have like a beige font on a white background it's like oh wow that's like background it's like oh wow that's like background it's like oh wow that's like very on Trend with like the Tulum style very on Trend with like the Tulum style very on Trend with like the Tulum style of like interior design it's like warm of like interior design it's like warm of like interior design it's like warm Browns but if that contrast isn't there Browns but if that contrast isn't there Browns but if that contrast isn't there it's not going to immediately register it's not going to immediately register it's not going to immediately register with the subconscious to encourage with the subconscious to encourage with the subconscious to encourage stopping the scroll because it it almost stopping the scroll because it it almost stopping the scroll because it it almost Blends too well yeah and anyone will Blends too well yeah and anyone will Blends too well yeah and anyone will notice if they look at your Instagram notice if they look at your Instagram notice if they look at your Instagram account at Brady Shear with any measure account at Brady Shear with any measure account at Brady Shear with any measure of an astute eye you you will see that a of an astute eye you you will see that a of an astute eye you you will see that a lot of the content cont in the reals and lot of the content cont in the reals and lot of the content cont in the reals and the carousels is either very similar or the carousels is either very similar or the carousels is either very similar or coming from the same larger piece of coming from the same larger piece of coming from the same larger piece of content sometimes coming from the content sometimes coming from the content sometimes coming from the podcast usually coming from the podcast podcast usually coming from the podcast podcast usually coming from the podcast something we've talked about here that's something we've talked about here that's something we've talked about here that's inspiring these smaller pieces of inspiring these smaller pieces of inspiring these smaller pieces of content and so your church is at such a content and so your church is at such a content and so your church is at such a great Advantage here because these types great Advantage here because these types great Advantage here because these types of list posts this this style of post it of list posts this this style of post it of list posts this this style of post it it's so easy to extract these types of it's so easy to extract these types of it's so easy to extract these types of lists from a bigger piece of content lists from a bigger piece of content lists from a bigger piece of content like a Sunday sermon so if your pastor's like a Sunday sermon so if your pastor's like a Sunday sermon so if your pastor's teaching about prayer uh for example teaching about prayer uh for example teaching about prayer uh for example this past Sunday and you're posting two this past Sunday and you're posting two this past Sunday and you're posting two to three sermon Clips throughout the

to three sermon Clips throughout the to three sermon Clips throughout the week you could you could very easily um week you could you could very easily um week you could you could very easily um discern one to two list post from that discern one to two list post from that discern one to two list post from that sermon that is pretty similar to the the sermon that is pretty similar to the the sermon that is pretty similar to the the sermon content if not the same but just sermon content if not the same but just sermon content if not the same but just formatted differently presented formatted differently presented formatted differently presented differently um three ways to grow in differently um three ways to grow in differently um three ways to grow in prayer this week first post swipe um um prayer this week first post swipe um um prayer this week first post swipe um um this is how Jesus said we ought to pray this is how Jesus said we ought to pray this is how Jesus said we ought to pray swipe like it's the content is already swipe like it's the content is already swipe like it's the content is already being generated for us at churches and being generated for us at churches and being generated for us at churches and you'll see this this thread woven you'll see this this thread woven you'll see this this thread woven throughout this episode and so of what throughout this episode and so of what throughout this episode and so of what we talk about that content is already we talk about that content is already we talk about that content is already being generated by our senior leaders being generated by our senior leaders being generated by our senior leaders these big form pieces of content every these big form pieces of content every these big form pieces of content every week our job is folks who are repurpose week our job is folks who are repurpose week our job is folks who are repurpose repurposing that for social is to do repurposing that for social is to do repurposing that for social is to do that repurpose it but package it in a that repurpose it but package it in a that repurpose it but package it in a way that is that is attractive that's way that is that is attractive that's way that is that is attractive that's digestible and this seems to be a digestible and this seems to be a digestible and this seems to be a strategy that's working really really strategy that's working really really strategy that's working really really well yeah I got to run nucleus I got to well yeah I got to run nucleus I got to well yeah I got to run nucleus I got to run social sermons I had to invent a run social sermons I had to invent a run social sermons I had to invent a rhythm to have content that I could pull rhythm to have content that I could pull rhythm to have content that I could pull from for social in the form of a podcast from for social in the form of a podcast from for social in the form of a podcast in the form of weekly YouTube videos in the form of weekly YouTube videos in the form of weekly YouTube videos there was a church we highlighted there was a church we highlighted there was a church we highlighted recently from Montreal they published a recently from Montreal they published a recently from Montreal they published a list post similar to what you're list post similar to what you're list post similar to what you're describing went really well they're describing went really well they're describing went really well they're following doubled in 72 hours we talked following doubled in 72 hours we talked following doubled in 72 hours we talked about that church in the newsletter the about that church in the newsletter the about that church in the newsletter the 167 newsletter we send out every 167 newsletter we send out every 167 newsletter we send out every Thursday I would encourage you if you Thursday I would encourage you if you Thursday I would encourage you if you are not already subscribed join the are not already subscribed join the are not already subscribed join the 50,000 churches that are on that 50,000 churches that are on that 50,000 churches that are on that newsletter list you can go to 167 newsletter list you can go to 167 newsletter list you can go to 167 prochurchtools docomo at that uh domain as well and you docomo at that uh domain as well and you can find that specific post and we talk can find that specific post and we talk can find that specific post and we talk about here's why this post did well we about here's why this post did well we about here's why this post did well we also also also announced the first winner of the pro

announced the first winner of the pro announced the first winner of the pro Church tool scholarship wow wow wow uh Church tool scholarship wow wow wow uh Church tool scholarship wow wow wow uh on a recent uh newsletter Edition the on a recent uh newsletter Edition the on a recent uh newsletter Edition the way that you are eligible for those we way that you are eligible for those we way that you are eligible for those we give away $500 to a church every single give away $500 to a church every single give away $500 to a church every single month is there's a keyword once a month month is there's a keyword once a month month is there's a keyword once a month in one of the newsletters just got to DM in one of the newsletters just got to DM in one of the newsletters just got to DM me that keyword on Instagram we got only me that keyword on Instagram we got only me that keyword on Instagram we got only like maybe 30 or 40 DMS maybe 50 on a like maybe 30 or 40 DMS maybe 50 on a like maybe 30 or 40 DMS maybe 50 on a list of 50,000 yeah so not everyone was list of 50,000 yeah so not everyone was list of 50,000 yeah so not everyone was reading I put it right at the end and reading I put it right at the end and reading I put it right at the end and was just snuck in there and if you saw was just snuck in there and if you saw was just snuck in there and if you saw it you sent me that keyword you were it you sent me that keyword you were it you sent me that keyword you were eligible deserving winner absolutely and eligible deserving winner absolutely and eligible deserving winner absolutely and like the odds are good yeah yeah all you like the odds are good yeah yeah all you like the odds are good yeah yeah all you got to do is read through the got to do is read through the got to do is read through the newsletters you'll find 1 in30 or one newsletters you'll find 1 in30 or one newsletters you'll find 1 in30 or one in40 is a lot different than one in in40 is a lot different than one in in40 is a lot different than one in 50,000 absolutely so next month in April 50,000 absolutely so next month in April 50,000 absolutely so next month in April we'll be doing it again look for that we'll be doing it again look for that we'll be doing it again look for that keyword coming in one of the issues new keyword coming in one of the issues new keyword coming in one of the issues new issues are dropping every Thursday issues are dropping every Thursday issues are dropping every Thursday morning 9:00 a.m. eastern and then send morning 9:00 a.m. eastern and then send morning 9:00 a.m. eastern and then send me the DM of the keyword and you'll be me the DM of the keyword and you'll be me the DM of the keyword and you'll be eligible 167 tools trendly or Timeless I eligible 167 tools trendly or Timeless I eligible 167 tools trendly or Timeless I Tred obviously yeah yeah we agree yes Tred obviously yeah yeah we agree yes Tred obviously yeah yeah we agree yes for once praise God try number four Tik for once praise God try number four Tik for once praise God try number four Tik Tok horizontal videos trendy move on why Tok horizontal videos trendy move on why Tok horizontal videos trendy move on why are we talking about Tik Tok right no no are we talking about Tik Tok right no no are we talking about Tik Tok right no no church is on it yeah this video will church is on it yeah this video will church is on it yeah this video will probably get censored for saying it probably get censored for saying it probably get censored for saying it relatively we know that there's the big relatively we know that there's the big relatively we know that there's the big band that made it through I'm not band that made it through I'm not band that made it through I'm not American I made it the didn't made it American I made it the didn't made it American I made it the didn't made it the house didn't go through the Senate the house didn't go through the Senate the house didn't go through the Senate just yet so is it going to be banned is just yet so is it going to be banned is just yet so is it going to be banned is it not why are we talking about it it not why are we talking about it it not why are we talking about it because Tik Tok was the platform that because Tik Tok was the platform that because Tik Tok was the platform that ushered in the new era of social media ushered in the new era of social media ushered in the new era of social media that we're in right now it doesn't that we're in right now it doesn't that we're in right now it doesn't matter if your church is on it or not matter if your church is on it or not matter if your church is on it or not everything that happens on Tik Tok

everything that happens on Tik Tok everything that happens on Tik Tok affects every other platform why because affects every other platform why because affects every other platform why because it's the platform of choice for Gen Z it's the platform of choice for Gen Z it's the platform of choice for Gen Z 20% of the American population is Gen Z 20% of the American population is Gen Z 20% of the American population is Gen Z so what meta decides to do if your so what meta decides to do if your so what meta decides to do if your Church's platform of choices Facebook or Church's platform of choices Facebook or Church's platform of choices Facebook or Instagram what YouTube decides to do if Instagram what YouTube decides to do if Instagram what YouTube decides to do if that's the platform that you enjoy the that's the platform that you enjoy the that's the platform that you enjoy the most if that's what you're seeing the most if that's what you're seeing the most if that's what you're seeing the most traction on at your church is being most traction on at your church is being most traction on at your church is being heavily influenced by Tik Tok why heavily influenced by Tik Tok why heavily influenced by Tik Tok why because social is dictated and because social is dictated and because social is dictated and influenced mostly by young people more influenced mostly by young people more influenced mostly by young people more by gen Z today than by gen Z today than by gen Z today than Millennials we used to be the biggest Millennials we used to be the biggest Millennials we used to be the biggest influencers pun intended no longer so influencers pun intended no longer so influencers pun intended no longer so that's why it's important to talk about that's why it's important to talk about that's why it's important to talk about it what is Tik Tok doing they've it what is Tik Tok doing they've it what is Tik Tok doing they've introduced carousels they're now introduced carousels they're now introduced carousels they're now introducing horizontal video where they introducing horizontal video where they introducing horizontal video where they want you actually to turn your phone want you actually to turn your phone want you actually to turn your phone sideways and long form not just sideways and long form not just sideways and long form not just horizontal but long to be over a horizontal but long to be over a horizontal but long to be over a minute I I I do not like this I consider minute I I I do not like this I consider minute I I I do not like this I consider this this this I consider this a trend trendy or I consider this a trend trendy or I consider this a trend trendy or Timeless this is trendy to me I think Timeless this is trendy to me I think Timeless this is trendy to me I think we're in this moment right now where we're in this moment right now where we're in this moment right now where every single social platform is battling every single social platform is battling every single social platform is battling it out for Supremacy they all want to be it out for Supremacy they all want to be it out for Supremacy they all want to be number one and they they they all have a number one and they they they all have a number one and they they they all have a case for it like Tik Tok YouTube and case for it like Tik Tok YouTube and case for it like Tik Tok YouTube and meta kind of all have a case for like meta kind of all have a case for like meta kind of all have a case for like we're actually the most powerful social we're actually the most powerful social we're actually the most powerful social platform and they all want to have platform and they all want to have platform and they all want to have Supremacy so they all feel compelled to Supremacy so they all feel compelled to Supremacy so they all feel compelled to do every single thing MH but none of do every single thing MH but none of do every single thing MH but none of them do every single thing well yeah them do every single thing well yeah them do every single thing well yeah like Tik Tok is not doing horizontal like Tik Tok is not doing horizontal like Tik Tok is not doing horizontal video well they're not doing long form

video well they're not doing long form video well they're not doing long form video well they've made huge video well they've made huge video well they've made huge improvements and huge strides but I'm improvements and huge strides but I'm improvements and huge strides but I'm not watching long form on those not watching long form on those not watching long form on those platforms the way that I am on YouTube platforms the way that I am on YouTube platforms the way that I am on YouTube and YouTube is trying to do shorts but and YouTube is trying to do shorts but and YouTube is trying to do shorts but they're not doing it well at least for they're not doing it well at least for they're not doing it well at least for every generation save for Gen Alpha and every generation save for Gen Alpha and every generation save for Gen Alpha and that's really just like an attention that's really just like an attention that's really just like an attention thing that's the only platform they can thing that's the only platform they can thing that's the only platform they can be on which is why shorts are excelling be on which is why shorts are excelling be on which is why shorts are excelling with that generation and then meta I with that generation and then meta I with that generation and then meta I mean they're just a mess I mean mean they're just a mess I mean mean they're just a mess I mean Facebook's a mess Instagram is probably Facebook's a mess Instagram is probably Facebook's a mess Instagram is probably number one probably doing the most number one probably doing the most number one probably doing the most things right right now but like Facebook things right right now but like Facebook things right right now but like Facebook we all know is just a mess like groups we all know is just a mess like groups we all know is just a mess like groups don't get the reach that they once did don't get the reach that they once did don't get the reach that they once did if you try to use the Creator studio if if you try to use the Creator studio if if you try to use the Creator studio if that's what they're calling it today that's what they're calling it today that's what they're calling it today it's just pulling teeth being in there it's just pulling teeth being in there it's just pulling teeth being in there it's it's it's torture and I hope that they come to the torture and I hope that they come to the torture and I hope that they come to the realization that if we're trying to do realization that if we're trying to do realization that if we're trying to do all the things we actually can't do all all the things we actually can't do all all the things we actually can't do all the things and we see this kind of in the things and we see this kind of in the things and we see this kind of in the streaming Wars you know Netflix is the streaming Wars you know Netflix is the streaming Wars you know Netflix is really emerging right now as like the really emerging right now as like the really emerging right now as like the winner and as all the other streamers winner and as all the other streamers winner and as all the other streamers have tried to do Sports as an example have tried to do Sports as an example have tried to do Sports as an example Netflix has really taken the slow Netflix has really taken the slow Netflix has really taken the slow approach to doing sports the NBA rights approach to doing sports the NBA rights approach to doing sports the NBA rights are up for grab still at the time of are up for grab still at the time of are up for grab still at the time of this recording and I think it would make this recording and I think it would make this recording and I think it would make it would it would surprise no one if it would it would surprise no one if it would it would surprise no one if Netflix came in and was like yeah we'll Netflix came in and was like yeah we'll Netflix came in and was like yeah we'll buy the rights to this give us a huge buy the rights to this give us a huge buy the rights to this give us a huge Chunk we want a piece we're on top right Chunk we want a piece we're on top right Chunk we want a piece we're on top right now we've put every other streamer now we've put every other streamer now we've put every other streamer beneath us it's time to extend our lead beneath us it's time to extend our lead beneath us it's time to extend our lead the reason why it actually would be a the reason why it actually would be a the reason why it actually would be a surprise if they do this is because it surprise if they do this is because it surprise if they do this is because it would be counterintuitive based on how would be counterintuitive based on how would be counterintuitive based on how they've been acting around Sports rights they've been acting around Sports rights they've been acting around Sports rights for many years what have they done for many years what have they done for many years what have they done instead they're like we're going to tell

instead they're like we're going to tell instead they're like we're going to tell stories adjacent to sports we're going stories adjacent to sports we're going stories adjacent to sports we're going to do drive to survive we're going to do to do drive to survive we're going to do to do drive to survive we're going to do the quarterback series they just the quarterback series they just the quarterback series they just announced receiver with Justin Jefferson announced receiver with Justin Jefferson announced receiver with Justin Jefferson golf F1 NASCAR but the golf oh they did golf F1 NASCAR but the golf oh they did golf F1 NASCAR but the golf oh they did a tennis one yeah and the tennis one a tennis one yeah and the tennis one a tennis one yeah and the tennis one didn't do so well they canceled it they didn't do so well they canceled it they didn't do so well they canceled it they didn't keep doing it they've didn't keep doing it they've didn't keep doing it they've experimented with live a bit they did experimented with live a bit they did experimented with live a bit they did the love as blind infamously finale a the love as blind infamously finale a the love as blind infamously finale a few years ago and now they're doing the few years ago and now they're doing the few years ago and now they're doing the the they're doing the they're doing the they're doing and they had the SAG Awards live this and they had the SAG Awards live this and they had the SAG Awards live this year which are you know part of the a year which are you know part of the a year which are you know part of the a cooking show live David changen from cooking show live David changen from cooking show live David changen from momu fuku is doing a a weekly live momu fuku is doing a a weekly live momu fuku is doing a a weekly live cooking show that actually I've been cooking show that actually I've been cooking show that actually I've been watching but is that why Toronto but I watching but is that why Toronto but I watching but is that why Toronto but I don't watch it live you don't watch it don't watch it live you don't watch it don't watch it live you don't watch it live no so they're experimenting with live no so they're experimenting with live no so they're experimenting with live they're experimenting with sports live they're experimenting with sports live they're experimenting with sports but they're not like rushing in and but they're not like rushing in and but they're not like rushing in and these social platforms they're all like these social platforms they're all like these social platforms they're all like rushing in they're like short video Yeah rushing in they're like short video Yeah rushing in they're like short video Yeah long for video turn your phone sideways long for video turn your phone sideways long for video turn your phone sideways and I hope that that is not a Timeless and I hope that that is not a Timeless and I hope that that is not a Timeless thing but what we all know with thing but what we all know with thing but what we all know with capitalis like there can only be one on capitalis like there can only be one on capitalis like there can only be one on top and usually that one does feel like top and usually that one does feel like top and usually that one does feel like they need to do everything and what we they need to do everything and what we they need to do everything and what we know about the every platform in every know about the every platform in every know about the every platform in every industry every company in every industry industry every company in every industry industry every company in every industry that's tried to do everything that's tried to do everything that's tried to do everything invariably at a certain point eventually invariably at a certain point eventually invariably at a certain point eventually gets taken over by the company that's gets taken over by the company that's gets taken over by the company that's like we're going to do one thing well like we're going to do one thing well like we're going to do one thing well and then that company maybe if they a and then that company maybe if they a and then that company maybe if they a then they become everything they then it then they become everything they then it then they become everything they then it repeats itself so I agree that this is repeats itself so I agree that this is repeats itself so I agree that this is trendy but do you think that it's trendy but do you think that it's trendy but do you think that it's informed by that what I'm proposing is informed by that what I'm proposing is informed by that what I'm proposing is the truth that horizontal video is the truth that horizontal video is the truth that horizontal video is timeless ooh interesting yes yeah

timeless ooh interesting yes yeah timeless ooh interesting yes yeah absolutely right we know this like even absolutely right we know this like even absolutely right we know this like even just our field of view like with our just our field of view like with our just our field of view like with our eyeballs like it's it's horizontal it's eyeballs like it's it's horizontal it's eyeballs like it's it's horizontal it's 16 by9 it's more than 16 by9 but like 16 by9 it's more than 16 by9 but like 16 by9 it's more than 16 by9 but like that's how we see the world and so like that's how we see the world and so like that's how we see the world and so like God designed right and exactly it was God designed right and exactly it was God designed right and exactly it was God's plan God hates vertical video and God's plan God hates vertical video and God's plan God hates vertical video and so like of course on the vertical so like of course on the vertical so like of course on the vertical devices like we enjoy being entertained devices like we enjoy being entertained devices like we enjoy being entertained by vertical videos but like when it by vertical videos but like when it by vertical videos but like when it comes down to to uh yeah what is comes down to to uh yeah what is comes down to to uh yeah what is timeless well it's it's our field of timeless well it's it's our field of timeless well it's it's our field of view it's it's horizontal video that's view it's it's horizontal video that's view it's it's horizontal video that's why the most um immersive movieo why the most um immersive movieo why the most um immersive movieo experience is IMAX because it's as big experience is IMAX because it's as big experience is IMAX because it's as big it's as wide as possible and so I think it's as wide as possible and so I think it's as wide as possible and so I think I think this is a trend but I think it I think this is a trend but I think it I think this is a trend but I think it is kind of informed by a Timeless truth is kind of informed by a Timeless truth is kind of informed by a Timeless truth that like horizontal videos is that like horizontal videos is that like horizontal videos is especially for long form videos is how especially for long form videos is how especially for long form videos is how how we prefer to engage with that type how we prefer to engage with that type how we prefer to engage with that type of content likely because it's what's of content likely because it's what's of content likely because it's what's most natural I like that a lot I like most natural I like that a lot I like most natural I like that a lot I like that a lot when vertical video first that a lot when vertical video first that a lot when vertical video first came out the extra early adopters are came out the extra early adopters are came out the extra early adopters are like only a matter of time until we're like only a matter of time until we're like only a matter of time until we're sitting in theater with vertical screens sitting in theater with vertical screens sitting in theater with vertical screens it's like I I I don't know yeah great it's like I I I don't know yeah great it's like I I I don't know yeah great Point okay moving on to social media Point okay moving on to social media Point okay moving on to social media Trend number five this is DM automation Trend number five this is DM automation Trend number five this is DM automation one of the carousel posts that I did one of the carousel posts that I did one of the carousel posts that I did recently that was extremely successful recently that was extremely successful recently that was extremely successful had the hook stop saying link and bio had the hook stop saying link and bio had the hook stop saying link and bio say this instead and the say this say this instead and the say this say this instead and the say this instead strategy that I talk about is DM instead strategy that I talk about is DM instead strategy that I talk about is DM automation if there's one weakness of automation if there's one weakness of automation if there's one weakness of Instagram it's calls to action right on Instagram it's calls to action right on Instagram it's calls to action right on Facebook I can link out anything that I Facebook I can link out anything that I Facebook I can link out anything that I want on YouTube I can link out anything want on YouTube I can link out anything want on YouTube I can link out anything that I want on Instagram I get one Link that I want on Instagram I get one Link that I want on Instagram I get one Link in BIO and so what we have done is use

in BIO and so what we have done is use in BIO and so what we have done is use that singular call to action so often that singular call to action so often that singular call to action so often that it has virtually lost all meaning that it has virtually lost all meaning that it has virtually lost all meaning we say it now we ignore it because it's we say it now we ignore it because it's we say it now we ignore it because it's been repeated too many times y so a new been repeated too many times y so a new been repeated too many times y so a new trend on Instagram has emerged I've trend on Instagram has emerged I've trend on Instagram has emerged I've begun using it it has been incredibly begun using it it has been incredibly begun using it it has been incredibly successful so far it's powered by uh a successful so far it's powered by uh a successful so far it's powered by uh a company called many chat m n y CH haat company called many chat m n y CH haat company called many chat m n y CH haat many chat like lots of chats they are an many chat like lots of chats they are an many chat like lots of chats they are an official meta business partner uh I pay official meta business partner uh I pay official meta business partner uh I pay for my account with them okay no for my account with them okay no for my account with them okay no affiliation no sponsorship maybe there affiliation no sponsorship maybe there affiliation no sponsorship maybe there are other platforms that do this but are other platforms that do this but are other platforms that do this but what they enable once you connect your what they enable once you connect your what they enable once you connect your Instagram and Facebook account to their Instagram and Facebook account to their Instagram and Facebook account to their platform is many things but the way that platform is many things but the way that platform is many things but the way that I'm doing it is I'll invite users to I'm doing it is I'll invite users to I'm doing it is I'll invite users to comment either in a story or below a comment either in a story or below a comment either in a story or below a post a keyword and that keyword will post a keyword and that keyword will post a keyword and that keyword will automatically initiate a DM from me that automatically initiate a DM from me that automatically initiate a DM from me that follows up on that call to action so follows up on that call to action so follows up on that call to action so we'll do a re and I'll say here's a we'll do a re and I'll say here's a we'll do a re and I'll say here's a social media template for churches social media template for churches social media template for churches that's really working well do you want that's really working well do you want that's really working well do you want this template comment the word viral this template comment the word viral this template comment the word viral below this post and I'll send it to you below this post and I'll send it to you below this post and I'll send it to you over over over DM someone comments viral they get a DM DM someone comments viral they get a DM DM someone comments viral they get a DM in a microc from me saying hey it's in a microc from me saying hey it's in a microc from me saying hey it's Brady here's a link to the template that Brady here's a link to the template that Brady here's a link to the template that you requested and we are seeing you requested and we are seeing you requested and we are seeing dramatically higher response rates to dramatically higher response rates to dramatically higher response rates to that compared to hey check my link bio that compared to hey check my link bio that compared to hey check my link bio yeah we flirted with this years ago on yeah we flirted with this years ago on yeah we flirted with this years ago on Facebook I don't remember what what the Facebook I don't remember what what the Facebook I don't remember what what the it was many was it many and again it was many was it many and again it was many was it many and again Facebook is clunky and that was a bit of Facebook is clunky and that was a bit of Facebook is clunky and that was a bit of a mess back then it seems like this is

a mess back then it seems like this is a mess back then it seems like this is really working for you um I clicked on really working for you um I clicked on really working for you um I clicked on that post sto saying Lin andn bio this that post sto saying Lin andn bio this that post sto saying Lin andn bio this was a handful of weeks ago you know most was a handful of weeks ago you know most was a handful of weeks ago you know most of your posts get like a regular post of your posts get like a regular post of your posts get like a regular post like a few a few hundred comments that like a few a few hundred comments that like a few a few hundred comments that would be a regular post um this one has would be a regular post um this one has would be a regular post um this one has 3700 comments and so like in previously 3700 comments and so like in previously 3700 comments and so like in previously in a in a in a former era of in a in a in a former era of in a in a in a former era of Instagram sometimes when a creator an Instagram sometimes when a creator an Instagram sometimes when a creator an influencer would ask their followers or influencer would ask their followers or influencer would ask their followers or their their yeah their Their audience to their their yeah their Their audience to their their yeah their Their audience to do something to comment something do something to comment something do something to comment something whether it's to enter a giveaway or whether it's to enter a giveaway or whether it's to enter a giveaway or whatever in the comments sometimes that whatever in the comments sometimes that whatever in the comments sometimes that was perceived as like spammy and you was perceived as like spammy and you was perceived as like spammy and you could notice that Instagram would would could notice that Instagram would would could notice that Instagram would would punish you for doing that type of punish you for doing that type of punish you for doing that type of behavior you haven't noticed this at all behavior you haven't noticed this at all behavior you haven't noticed this at all any punishment rather you've probably any punishment rather you've probably any punishment rather you've probably noticed uh the inverse which is like noticed uh the inverse which is like noticed uh the inverse which is like increase engagement and do you think increase engagement and do you think increase engagement and do you think that's because many chat is like you that's because many chat is like you that's because many chat is like you mentioned it's a direct API like it it mentioned it's a direct API like it it mentioned it's a direct API like it it it it's it's an approved business it it's it's an approved business it it's it's an approved business partner with meta do you think that's partner with meta do you think that's partner with meta do you think that's why it's because like it's been verified why it's because like it's been verified why it's because like it's been verified by meta as as a partner and so it's not by meta as as a partner and so it's not by meta as as a partner and so it's not perceived as spammy type Behavior Uh no perceived as spammy type Behavior Uh no perceived as spammy type Behavior Uh no I think it's just new okay I think it's I think it's just new okay I think it's I think it's just new okay I think it's just novel yeah so trendy or Timeless I just novel yeah so trendy or Timeless I just novel yeah so trendy or Timeless I think that this is trendy I think think that this is trendy I think think that this is trendy I think marketers ruin everything and it's only marketers ruin everything and it's only marketers ruin everything and it's only a matter of time we are seeing right now a matter of time we are seeing right now a matter of time we are seeing right now with this type of approach traction that with this type of approach traction that with this type of approach traction that I just would not anticipate happening I I just would not anticipate happening I I just would not anticipate happening I haven't tried this myself but uh our haven't tried this myself but uh our haven't tried this myself but uh our friend Daniel Davis who was a great friend Daniel Davis who was a great friend Daniel Davis who was a great follow on Instagram for helping churches follow on Instagram for helping churches follow on Instagram for helping churches with social media will do this where she with social media will do this where she with social media will do this where she will publish uh an Instagram Carousel will publish uh an Instagram Carousel will publish uh an Instagram Carousel and she'll basically take a blog post and she'll basically take a blog post and she'll basically take a blog post that she's written turn it into a

that she's written turn it into a that she's written turn it into a Carousel and then her many chat DM Carousel and then her many chat DM Carousel and then her many chat DM automation called to actual and be like automation called to actual and be like automation called to actual and be like if you want to read the full blog just if you want to read the full blog just if you want to read the full blog just comment and I'll send you the blog so comment and I'll send you the blog so comment and I'll send you the blog so it's like it's a circular type like it's like it's a circular type like it's like it's a circular type like content strategy it's a long form use content strategy it's a long form use content strategy it's a long form use probably uh AI to turn it into short probably uh AI to turn it into short probably uh AI to turn it into short form and then using Med chat funnel form and then using Med chat funnel form and then using Med chat funnel people back towards the long form piece people back towards the long form piece people back towards the long form piece of content yeah and like if you want of content yeah and like if you want of content yeah and like if you want this to work the best I would recommend this to work the best I would recommend this to work the best I would recommend like a template or a download but like like a template or a download but like like a template or a download but like I've seen people do it like Danielle I've seen people do it like Danielle I've seen people do it like Danielle with a podcast or a blog like it's those with a podcast or a blog like it's those with a podcast or a blog like it's those aren't exactly like considered like it aren't exactly like considered like it aren't exactly like considered like it could be a sermon it could be the from could be a sermon it could be the from could be a sermon it could be the from that sermon a lot of churches are using that sermon a lot of churches are using that sermon a lot of churches are using AI to generate blog posts from the AI to generate blog posts from the AI to generate blog posts from the sermon content it could be that we have sermon content it could be that we have sermon content it could be that we have a Youtube video um by the same name that a Youtube video um by the same name that a Youtube video um by the same name that that Carousel stop saying lincol bio it that Carousel stop saying lincol bio it that Carousel stop saying lincol bio it has a full tutorial on me using man chat has a full tutorial on me using man chat has a full tutorial on me using man chat on how to do it it talks about some of on how to do it it talks about some of on how to do it it talks about some of the p pitfalls some of the mistakes that the p pitfalls some of the mistakes that the p pitfalls some of the mistakes that I made what to avoid we won't go into I made what to avoid we won't go into I made what to avoid we won't go into that here uh on the main Channel at that here uh on the main Channel at that here uh on the main Channel at Brady sheer just find that watch it Brady sheer just find that watch it Brady sheer just find that watch it it'll show you exactly Min chat has a it'll show you exactly Min chat has a it'll show you exactly Min chat has a free account free plan up to I think a free account free plan up to I think a free account free plan up to I think a thousand contacts so we paid for it but thousand contacts so we paid for it but thousand contacts so we paid for it but it's only like 29 bucks a month or it's only like 29 bucks a month or it's only like 29 bucks a month or something even that we pay for which you something even that we pay for which you something even that we pay for which you know compared to some of the other know compared to some of the other know compared to some of the other digital tools now is quite cheap I'm digital tools now is quite cheap I'm digital tools now is quite cheap I'm surprised your inbox doesn't like your surprised your inbox doesn't like your surprised your inbox doesn't like your your Instagram DMS the inbox doesn't your Instagram DMS the inbox doesn't your Instagram DMS the inbox doesn't melt down after getting 3,700 DMS to melt down after getting 3,700 DMS to melt down after getting 3,700 DMS to initiate a new conversation with you initiate a new conversation with you initiate a new conversation with you well I'm not going to show you my screen well I'm not going to show you my screen well I'm not going to show you my screen time so time so time so Trend number six the definition of Trend number six the definition of Trend number six the definition of social media is expanding the old era is social media is expanding the old era is social media is expanding the old era is dead we have touched on this in previous dead we have touched on this in previous dead we have touched on this in previous episodes it's worth repeating because

episodes it's worth repeating because episodes it's worth repeating because the era where social media was just used the era where social media was just used the era where social media was just used for cool funny cat videos is no more I for cool funny cat videos is no more I for cool funny cat videos is no more I have an upcoming Carousel that has a have an upcoming Carousel that has a have an upcoming Carousel that has a title social media is dead here's what's title social media is dead here's what's title social media is dead here's what's replacing it and it's basically helping replacing it and it's basically helping replacing it and it's basically helping people confront that their definition of people confront that their definition of people confront that their definition of social is no longer true and that we social is no longer true and that we social is no longer true and that we need to expand what we think social need to expand what we think social need to expand what we think social media to be if we're truly going to media to be if we're truly going to media to be if we're truly going to thrive and use it appropriately the thrive and use it appropriately the thrive and use it appropriately the reason churches aired on social for so reason churches aired on social for so reason churches aired on social for so many years is because they tried to use many years is because they tried to use many years is because they tried to use it like a bulletin board right and we it like a bulletin board right and we it like a bulletin board right and we and many others shouted from the and many others shouted from the and many others shouted from the rooftops for many years social media is rooftops for many years social media is rooftops for many years social media is not just a place to promote Ministry it not just a place to promote Ministry it not just a place to promote Ministry it is a Ministry until people oh okay I is a Ministry until people oh okay I is a Ministry until people oh okay I should be helping folks hear the gospel should be helping folks hear the gospel should be helping folks hear the gospel endorse spiritual practice take next endorse spiritual practice take next endorse spiritual practice take next steps invite them to get involved on steps invite them to get involved on steps invite them to get involved on social in ways that are native to that social in ways that are native to that social in ways that are native to that platform and valuable not just hey we platform and valuable not just hey we platform and valuable not just hey we have this thing coming up come in person have this thing coming up come in person have this thing coming up come in person to do this thing join us in person to to do this thing join us in person to to do this thing join us in person to pray what if we just help people pray pray what if we just help people pray pray what if we just help people pray right now that was a big paradigm shift right now that was a big paradigm shift right now that was a big paradigm shift for many well we're entering into a new for many well we're entering into a new for many well we're entering into a new era of social we're already there where era of social we're already there where era of social we're already there where social is not just taking your social social is not just taking your social social is not just taking your social graph and helping them engage in graph and helping them engage in graph and helping them engage in Ministry it's also Discovery social Ministry it's also Discovery social Ministry it's also Discovery social media was not useful for outreach 5 media was not useful for outreach 5 media was not useful for outreach 5 years ago full stop yeah unless you were years ago full stop yeah unless you were years ago full stop yeah unless you were boosting posts you weren't reaching new boosting posts you weren't reaching new boosting posts you weren't reaching new audiences well now Discovery and audiences well now Discovery and audiences well now Discovery and reaching new audiences that are local reaching new audiences that are local reaching new audiences that are local because of the local distribution because of the local distribution because of the local distribution element of these Discovery

element of these Discovery element of these Discovery algorithms that's just a fact so now we algorithms that's just a fact so now we algorithms that's just a fact so now we have to use social not just to help our have to use social not just to help our have to use social not just to help our existing congregation and social graph existing congregation and social graph existing congregation and social graph engage in Ministry we have to think engage in Ministry we have to think engage in Ministry we have to think about how we're reaching people that are about how we're reaching people that are about how we're reaching people that are going to come across our content for the going to come across our content for the going to come across our content for the first time everyone think about their first time everyone think about their first time everyone think about their social media feeds right now this will social media feeds right now this will social media feeds right now this will be a useful be a useful be a useful exercise 5 to 10 years ago using social exercise 5 to 10 years ago using social exercise 5 to 10 years ago using social when you would scroll through you would when you would scroll through you would when you would scroll through you would recognize virtually every person on your recognize virtually every person on your recognize virtually every person on your feet now when you scroll through what feet now when you scroll through what feet now when you scroll through what percentage of content are from creators percentage of content are from creators percentage of content are from creators that you recognize like that you recognize like that you recognize like half for me for me it's so little that I half for me for me it's so little that I half for me for me it's so little that I actually don't really scroll my actually don't really scroll my actually don't really scroll my Instagram feed anymore right there you Instagram feed anymore right there you Instagram feed anymore right there you go yeah so in the previous era we would go yeah so in the previous era we would go yeah so in the previous era we would stop the scroll with like novel graphics stop the scroll with like novel graphics stop the scroll with like novel graphics and this gets back to why churches are and this gets back to why churches are and this gets back to why churches are still doing that and hurting their still doing that and hurting their still doing that and hurting their social media servon clips now nowadays social media servon clips now nowadays social media servon clips now nowadays you don't need that to get your existing you don't need that to get your existing you don't need that to get your existing congregation to stop the scroll they're congregation to stop the scroll they're congregation to stop the scroll they're going to stop the scroll by just seeing going to stop the scroll by just seeing going to stop the scroll by just seeing you because that person God I see you because that person God I see you because that person God I see someone I recognize I know so that that someone I recognize I know so that that someone I recognize I know so that that but this is such an important Point like but this is such an important Point like but this is such an important Point like just seeing someone you recognize is just seeing someone you recognize is just seeing someone you recognize is enough to stop the scroll now because enough to stop the scroll now because enough to stop the scroll now because the previous eight posts and the AIDS the previous eight posts and the AIDS the previous eight posts and the AIDS that come after it are from like that come after it are from like that come after it are from like creators that you don't know and you creators that you don't know and you creators that you don't know and you might stop because the hook is that might stop because the hook is that might stop because the hook is that great or because the sourdough looks great or because the sourdough looks great or because the sourdough looks that good but you're not stopping that good but you're not stopping that good but you're not stopping because you recognize because you recognize because you recognize people we never used to stop because we people we never used to stop because we people we never used to stop because we recognized people before because we recognized people before because we recognized people before because we recognized everyone so you had to do recognized everyone so you had to do recognized everyone so you had to do something so different with your design something so different with your design something so different with your design that You' be like I recognize that that You' be like I recognize that that You' be like I recognize that person hey what are they doing here let person hey what are they doing here let person hey what are they doing here let me stop scrolling and me stop scrolling and me stop scrolling and read but that won't work for people that read but that won't work for people that read but that won't work for people that are discovering your content for the are discovering your content for the are discovering your content for the first time because you are just one of

first time because you are just one of first time because you are just one of the many that they don't recognize so the many that they don't recognize so the many that they don't recognize so you have to stop them with the hook and you have to stop them with the hook and you have to stop them with the hook and so now you have to consider both so now you have to consider both so now you have to consider both audiences when creating a piece of audiences when creating a piece of audiences when creating a piece of content and you can do that it's not content and you can do that it's not content and you can do that it's not that difficult of a needle to thread that difficult of a needle to thread that difficult of a needle to thread creating a piece of content that's creating a piece of content that's creating a piece of content that's equally relevant to both audiences but equally relevant to both audiences but equally relevant to both audiences but that's not the only thing that's that's not the only thing that's that's not the only thing that's happening on social we're also expanding happening on social we're also expanding happening on social we're also expanding into search mhm you know Google's VP into search mhm you know Google's VP into search mhm you know Google's VP made a comment not that long ago and he made a comment not that long ago and he made a comment not that long ago and he said one of their VPS said you know said one of their VPS said you know said one of their VPS said you know Millennials gen Z like 40% of them are Millennials gen Z like 40% of them are Millennials gen Z like 40% of them are going to look up a restaurant on going to look up a restaurant on going to look up a restaurant on Instagram or Tik Tok way before they Instagram or Tik Tok way before they Instagram or Tik Tok way before they ever check Google yeah it's like okay so ever check Google yeah it's like okay so ever check Google yeah it's like okay so half of the world the world that is half of the world the world that is half of the world the world that is literally up and coming so this trend is literally up and coming so this trend is literally up and coming so this trend is only going to continue it's on a dying only going to continue it's on a dying only going to continue it's on a dying trend is not using traditional search trend is not using traditional search trend is not using traditional search engines to search okay so what does that engines to search okay so what does that engines to search okay so what does that mean for your church what does that mean mean for your church what does that mean mean for your church what does that mean for every industry the entire world and for every industry the entire world and for every industry the entire world and then Commerce and how we're making then Commerce and how we're making then Commerce and how we're making buying decisions so not only does this buying decisions so not only does this buying decisions so not only does this have implications on you the social have implications on you the social have implications on you the social media Creator but you the media Creator but you the media Creator but you the pastor understanding how the people pastor understanding how the people pastor understanding how the people you're shepherding are using social you're shepherding are using social you're shepherding are using social informs how you teach about it if people informs how you teach about it if people informs how you teach about it if people in your congregation were spending 12 24 in your congregation were spending 12 24 in your congregation were spending 12 24 to 48 hours per month doing something to 48 hours per month doing something to 48 hours per month doing something that would probably be something that that would probably be something that that would probably be something that you would want to talk about because 5% you would want to talk about because 5% you would want to talk about because 5% of their wake hours we being spent doing of their wake hours we being spent doing of their wake hours we being spent doing it well that's true about gen Z on it well that's true about gen Z on it well that's true about gen Z on social platforms namely Tik Tok so how social platforms namely Tik Tok so how social platforms namely Tik Tok so how we talk about social from the pulpit how we talk about social from the pulpit how we talk about social from the pulpit how we Shepherd people how we disciple we Shepherd people how we disciple we Shepherd people how we disciple people we have to consider their people we have to consider their people we have to consider their behaviors what they're doing what

behaviors what they're doing what behaviors what they're doing what they're involved in what their screen they're involved in what their screen they're involved in what their screen time looks like if you don't know what time looks like if you don't know what time looks like if you don't know what Tik Tok Instagram Facebook actually mean Tik Tok Instagram Facebook actually mean Tik Tok Instagram Facebook actually mean if you think oh they're just watching if you think oh they're just watching if you think oh they're just watching Cavs oh they're just inter interacting Cavs oh they're just inter interacting Cavs oh they're just inter interacting with their friends and family no that's with their friends and family no that's with their friends and family no that's not what they're doing at all on social not what they're doing at all on social not what they're doing at all on social platforms it's influencing their buying platforms it's influencing their buying platforms it's influencing their buying decisions it's influencing how they're decisions it's influencing how they're decisions it's influencing how they're searching and discovering new creators searching and discovering new creators searching and discovering new creators new ideas new worldviews maybe counter new ideas new worldviews maybe counter new ideas new worldviews maybe counter to what your worldview is it's being to what your worldview is it's being to what your worldview is it's being taught from the pulpit you need to know taught from the pulpit you need to know taught from the pulpit you need to know that because it has implications for how that because it has implications for how that because it has implications for how you reach and talk to those people well you reach and talk to those people well you reach and talk to those people well and this is so um like philosophical in and this is so um like philosophical in and this is so um like philosophical in a sense that it's even hard to make an a sense that it's even hard to make an a sense that it's even hard to make an attempt to answer if specifically for attempt to answer if specifically for attempt to answer if specifically for this one is this a is this a trend or is this one is this a is this a trend or is this one is this a is this a trend or is this Timeless because I think what we're this Timeless because I think what we're this Timeless because I think what we're alluding to here and what we've made alluding to here and what we've made alluding to here and what we've made mention of already on this show but mention of already on this show but mention of already on this show but certainly in the past is that the certainly in the past is that the certainly in the past is that the internet and definitely social media is internet and definitely social media is internet and definitely social media is in its little baby infancy you know in its little baby infancy you know in its little baby infancy you know folks like you and me have had access to folks like you and me have had access to folks like you and me have had access to the internet for our entire life and so the internet for our entire life and so the internet for our entire life and so sometimes we feel like oh like we're sometimes we feel like oh like we're sometimes we feel like oh like we're reaching maturity or whatever but that's reaching maturity or whatever but that's reaching maturity or whatever but that's just over the course of history we look just over the course of history we look just over the course of history we look back at these major communication shifts back at these major communication shifts back at these major communication shifts or techn technological advances like or techn technological advances like or techn technological advances like that is just that is not true we are we that is just that is not true we are we that is just that is not true we are we are at the very beginning here so what are at the very beginning here so what are at the very beginning here so what we're starting to see I believe and and we're starting to see I believe and and we're starting to see I believe and and I I ra I believe what you're trying to I I ra I believe what you're trying to I I ra I believe what you're trying to articulate is like a little bit of articulate is like a little bit of articulate is like a little bit of maturation here definitely some maturation here definitely some maturation here definitely some Evolution but maybe a little bit of Evolution but maybe a little bit of Evolution but maybe a little bit of maturation of what these platforms maturation of what these platforms maturation of what these platforms actually actually are and that totally actually actually are and that totally actually actually are and that totally inform us how we how we relate to them inform us how we how we relate to them inform us how we how we relate to them and definitely in churches how we use and definitely in churches how we use and definitely in churches how we use them to share the greatest story that we them to share the greatest story that we them to share the greatest story that we we perceive to be ever be told let's we perceive to be ever be told let's we perceive to be ever be told let's move to social media Trend number seven move to social media Trend number seven move to social media Trend number seven social media feeds with Hyper hyperfocus

social media feeds with Hyper hyperfocus social media feeds with Hyper hyperfocus so this is going to be a useful tip for so this is going to be a useful tip for so this is going to be a useful tip for everyone that uses social I have had two everyone that uses social I have had two everyone that uses social I have had two very specific uh goals in the past very specific uh goals in the past very specific uh goals in the past couple of weeks the first is I'm couple of weeks the first is I'm couple of weeks the first is I'm overhauling my wife's wardrobe um my overhauling my wife's wardrobe um my overhauling my wife's wardrobe um my wife stunning goddess beautiful not wife stunning goddess beautiful not wife stunning goddess beautiful not especially skilled at putting an outfit especially skilled at putting an outfit especially skilled at putting an outfit together she will like buy a singular together she will like buy a singular together she will like buy a singular piece of clothing be like these cowboy piece of clothing be like these cowboy piece of clothing be like these cowboy boots are awesome and then like be like boots are awesome and then like be like boots are awesome and then like be like I don't know how I'm supposed to wear I don't know how I'm supposed to wear I don't know how I'm supposed to wear them though like with something else and them though like with something else and them though like with something else and I have had an interest in in in fashion I have had an interest in in in fashion I have had an interest in in in fashion for a while and so I was like hey what for a while and so I was like hey what for a while and so I was like hey what would I be able to help with this she's would I be able to help with this she's would I be able to help with this she's like yes please so suddenly I had to like yes please so suddenly I had to like yes please so suddenly I had to learn a lot about women's fashion within learn a lot about women's fashion within learn a lot about women's fashion within a matter of days my feed flipped from a matter of days my feed flipped from a matter of days my feed flipped from boys being like here are the spring boys being like here are the spring boys being like here are the spring Trends the girls being like here are the Trends the girls being like here are the Trends the girls being like here are the spring Trends and it took me about uh 72 spring Trends and it took me about uh 72 spring Trends and it took me about uh 72 hours to get a grasp and like okay hours to get a grasp and like okay hours to get a grasp and like okay here's what we're doing a lot of the the here's what we're doing a lot of the the here's what we're doing a lot of the the rules are Universal but like how are rules are Universal but like how are rules are Universal but like how are women expressing it because it's women expressing it because it's women expressing it because it's different how they express it versus men different how they express it versus men different how they express it versus men okay I got it I was there the second okay I got it I was there the second okay I got it I was there the second thing was I wanted to start cooking more thing was I wanted to start cooking more thing was I wanted to start cooking more meals for our family at home we have meals for our family at home we have meals for our family at home we have been not great at this over the years been not great at this over the years been not great at this over the years and I I specifically wanted to make orzo and I I specifically wanted to make orzo and I I specifically wanted to make orzo cuz I have a really soft spot for orzo cuz I have a really soft spot for orzo cuz I have a really soft spot for orzo I'm going to send you the best orzo I'm going to send you the best orzo I'm going to send you the best orzo recipe in the world please cuz the first recipe in the world please cuz the first recipe in the world please cuz the first one I made was okay fine and within the one I made was okay fine and within the one I made was okay fine and within the 72 hours my entire feed was like healthy 72 hours my entire feed was like healthy 72 hours my entire feed was like healthy orzo and 30 minutes recipes and then oh orzo and 30 minutes recipes and then oh orzo and 30 minutes recipes and then oh here's the color of Adidas Somas that here's the color of Adidas Somas that here's the color of Adidas Somas that we're wearing this year so this is

we're wearing this year so this is we're wearing this year so this is related to related to related to search I was I'm not going out of my way search I was I'm not going out of my way search I was I'm not going out of my way to Google Spring fashion trends for to Google Spring fashion trends for to Google Spring fashion trends for women right I'm not going out of my way women right I'm not going out of my way women right I'm not going out of my way to Google even recipes per se I was like to Google even recipes per se I was like to Google even recipes per se I was like you know what I have this goal I'm going you know what I have this goal I'm going you know what I have this goal I'm going to start like searching for once or to start like searching for once or to start like searching for once or twice on Tik Tok I know if I like one or twice on Tik Tok I know if I like one or twice on Tik Tok I know if I like one or two posts that then get served to me two posts that then get served to me two posts that then get served to me after that search my feed is going to after that search my feed is going to after that search my feed is going to figure itself out and it's going to give figure itself out and it's going to give figure itself out and it's going to give me the best results based on what people me the best results based on what people me the best results based on what people are already liking and have already are already liking and have already are already liking and have already validated so I wasn't getting recipes validated so I wasn't getting recipes validated so I wasn't getting recipes like that sucked no I was getting the like that sucked no I was getting the like that sucked no I was getting the one that I made it was just I just tried one that I made it was just I just tried one that I made it was just I just tried to put enough for you no no I put too to put enough for you no no I put too to put enough for you no no I put too much protein in it I like I'll cut down much protein in it I like I'll cut down much protein in it I like I'll cut down the fat this will be great macros and it the fat this will be great macros and it the fat this will be great macros and it just wasn't like so tasty you want to just wasn't like so tasty you want to just wasn't like so tasty you want to make it again it was perfectly fine so I make it again it was perfectly fine so I make it again it was perfectly fine so I was getting like the best content for me was getting like the best content for me was getting like the best content for me with like the most hyper hyper Focus I with like the most hyper hyper Focus I with like the most hyper hyper Focus I don't think people are using their don't think people are using their don't think people are using their social media feeds in this way I don't social media feeds in this way I don't social media feeds in this way I don't even know if I intentionally did it it's even know if I intentionally did it it's even know if I intentionally did it it's just like what happened and then I just like what happened and then I just like what happened and then I realized after the fact and I was like realized after the fact and I was like realized after the fact and I was like oh wow they've trained me and it's oh wow they've trained me and it's oh wow they've trained me and it's serving my needs yeah I mean I i' I've serving my needs yeah I mean I i' I've serving my needs yeah I mean I i' I've made I've made illusion multiple times made I've made illusion multiple times made I've made illusion multiple times about learning how to bake sourdough about learning how to bake sourdough about learning how to bake sourdough through uh Tik Tok and Instagram but I I through uh Tik Tok and Instagram but I I through uh Tik Tok and Instagram but I I use that example because I for the use that example because I for the use that example because I for the listeners who don't know like I have a a listeners who don't know like I have a a listeners who don't know like I have a a i my Instagram account teaches people i my Instagram account teaches people i my Instagram account teaches people how to make specialty coffee at home so how to make specialty coffee at home so how to make specialty coffee at home so like I am that person in the specialty like I am that person in the specialty like I am that person in the specialty coffee world and I know that world coffee world and I know that world coffee world and I know that world really well and I know so many people really well and I know so many people really well and I know so many people who have learned how to brew coffee at who have learned how to brew coffee at who have learned how to brew coffee at home through my page and and through home through my page and and through home through my page and and through others because they're using search on others because they're using search on others because they're using search on Instagram and Tik Tok uh a lot less on Instagram and Tik Tok uh a lot less on Instagram and Tik Tok uh a lot less on YouTube like for example I wanted to

YouTube like for example I wanted to YouTube like for example I wanted to make soy marinated eggs a few weeks ago make soy marinated eggs a few weeks ago make soy marinated eggs a few weeks ago and I didn't go to YouTube where I and I didn't go to YouTube where I and I didn't go to YouTube where I usually would go to I just type soy usually would go to I just type soy usually would go to I just type soy marinated egg in Tik Tok and boom and marinated egg in Tik Tok and boom and marinated egg in Tik Tok and boom and like you said I'm getting served the like you said I'm getting served the like you said I'm getting served the most popular results the recipes that most popular results the recipes that most popular results the recipes that have 1.1 million likes or 37,000 have 1.1 million likes or 37,000 have 1.1 million likes or 37,000 comments saying this is the best soy comments saying this is the best soy comments saying this is the best soy marinated egg in the world and the video marinated egg in the world and the video marinated egg in the world and the video I'm watching is like 36 seconds long and I'm watching is like 36 seconds long and I'm watching is like 36 seconds long and so I watch one or two of them I like I so I watch one or two of them I like I so I watch one or two of them I like I like that first one and I watch it a like that first one and I watch it a like that first one and I watch it a couple times I know how to make it so I couple times I know how to make it so I couple times I know how to make it so I marinated egg boom and now I have like marinated egg boom and now I have like marinated egg boom and now I have like acquired new knowledge uh new skill set acquired new knowledge uh new skill set acquired new knowledge uh new skill set that I didn't have before and previous that I didn't have before and previous that I didn't have before and previous to the internet I mean I told the story to the internet I mean I told the story to the internet I mean I told the story about the my aquarium setting up the about the my aquarium setting up the about the my aquarium setting up the aquarium for my son like when my dad was aquarium for my son like when my dad was aquarium for my son like when my dad was doing this like 25 years ago I I don't doing this like 25 years ago I I don't doing this like 25 years ago I I don't know how he did it cuz he's not like know how he did it cuz he's not like know how he did it cuz he's not like he's not about animals I don't know how he's not about animals I don't know how he's not about animals I don't know how he did it but now I've got the internet he did it but now I've got the internet he did it but now I've got the internet so I'm setting up a fish tank for my son so I'm setting up a fish tank for my son so I'm setting up a fish tank for my son like it takes me 6 minutes to watch a like it takes me 6 minutes to watch a like it takes me 6 minutes to watch a video or two on whatever platform of my video or two on whatever platform of my video or two on whatever platform of my choice and I have grown pretty rapidly choice and I have grown pretty rapidly choice and I have grown pretty rapidly in knowledge and education uh in in a in knowledge and education uh in in a in knowledge and education uh in in a pretty short amount of time and like you pretty short amount of time and like you pretty short amount of time and like you said these Discovery algorithms can be said these Discovery algorithms can be said these Discovery algorithms can be trained pretty responsively and so for trained pretty responsively and so for trained pretty responsively and so for the folks who come across things on the folks who come across things on the folks who come across things on their algorithms that uh maybe they their algorithms that uh maybe they their algorithms that uh maybe they wouldn't want other people to see that's wouldn't want other people to see that's wouldn't want other people to see that's no accident that's that's the algorithm no accident that's that's the algorithm no accident that's that's the algorithm knows what it's doing to you and on the knows what it's doing to you and on the knows what it's doing to you and on the inverse in the positive sense if you inverse in the positive sense if you inverse in the positive sense if you want to train your algorithm to show you want to train your algorithm to show you want to train your algorithm to show you something it's really not that hard to something it's really not that hard to something it's really not that hard to do pay attention to what you want to see do pay attention to what you want to see do pay attention to what you want to see watch some videos from front to back watch some videos from front to back watch some videos from front to back like all the way through like you said like all the way through like you said like all the way through like you said like a couple and before you know it

like a couple and before you know it like a couple and before you know it your your Tik Tok feed your Instagram your your Tik Tok feed your Instagram your your Tik Tok feed your Instagram reals feed is going to evolve into this reals feed is going to evolve into this reals feed is going to evolve into this knowledge base this education center for knowledge base this education center for knowledge base this education center for whatever it is you're interested in whatever it is you're interested in whatever it is you're interested in where on a previous episode you where on a previous episode you where on a previous episode you mentioned what was it the the Tik Tok mentioned what was it the the Tik Tok mentioned what was it the the Tik Tok feed that the stem feed that were trying feed that the stem feed that were trying feed that the stem feed that were trying to like move the the high quality like to like move the the high quality like to like move the the high quality like educational content to a different feed educational content to a different feed educational content to a different feed it's like no you can just do it now by it's like no you can just do it now by it's like no you can just do it now by telling the algorithm what you want to telling the algorithm what you want to telling the algorithm what you want to learn about by interacting with that learn about by interacting with that learn about by interacting with that content my wife and I now have this like content my wife and I now have this like content my wife and I now have this like Amazing Project we're doing together she Amazing Project we're doing together she Amazing Project we're doing together she said to me multiple times this week I said to me multiple times this week I said to me multiple times this week I just I'm so excited to put an outfit just I'm so excited to put an outfit just I'm so excited to put an outfit together finally I've never felt that together finally I've never felt that together finally I've never felt that way we've made amazing meals my daughter way we've made amazing meals my daughter way we've made amazing meals my daughter was like Dad no one makes chicken like was like Dad no one makes chicken like was like Dad no one makes chicken like you no one she's eating chicken that you no one she's eating chicken that you no one she's eating chicken that isn't like deep fried right nuggets isn't like deep fried right nuggets isn't like deep fried right nuggets anymore so these outcomes were immense anymore so these outcomes were immense anymore so these outcomes were immense positives in my personal and family life positives in my personal and family life positives in my personal and family life that were directly coming from Tik Tok that were directly coming from Tik Tok that were directly coming from Tik Tok and social media yes I just don't want and social media yes I just don't want and social media yes I just don't want to like breeze past this point too to like breeze past this point too to like breeze past this point too quickly we used to passively scroll on quickly we used to passively scroll on quickly we used to passively scroll on social we'd see what our friends and social we'd see what our friends and social we'd see what our friends and family were doing we then passively family were doing we then passively family were doing we then passively scrolled and we'd be served content scrolled and we'd be served content scrolled and we'd be served content based on our previous viewing history based on our previous viewing history based on our previous viewing history interests geographic location interests geographic location interests geographic location now we're passively now we're passively now we're passively scrolling but it's coming on the heels scrolling but it's coming on the heels scrolling but it's coming on the heels of actively searching of actively searching of actively searching mhm this is a new phase Alex and I just mhm this is a new phase Alex and I just mhm this is a new phase Alex and I just kind of discovered as we said it we both kind of discovered as we said it we both kind of discovered as we said it we both didn't really do this intentionally it's didn't really do this intentionally it's didn't really do this intentionally it's just that we're already here and we just that we're already here and we just that we're already here and we trusted these platforms to serve us trusted these platforms to serve us trusted these platforms to serve us content maybe better than Google even content maybe better than Google even content maybe better than Google even though we grew up on Google like here though we grew up on Google like here though we grew up on Google like here what we're saying here yeah that is

what we're saying here yeah that is what we're saying here yeah that is colossal MH let's get to our predictions colossal MH let's get to our predictions colossal MH let's get to our predictions calling your shot more in one moment I calling your shot more in one moment I calling your shot more in one moment I just want to say the potential here just want to say the potential here just want to say the potential here which is a challenge to quantify but the which is a challenge to quantify but the which is a challenge to quantify but the potential here with with our vocation as potential here with with our vocation as potential here with with our vocation as churches telling the story of Jesus is churches telling the story of Jesus is churches telling the story of Jesus is that you know I have a question about so that you know I have a question about so that you know I have a question about so marinated eggs all of a sudden I'm marinated eggs all of a sudden I'm marinated eggs all of a sudden I'm becoming a disciple of of soy Mar becoming a disciple of of soy Mar becoming a disciple of of soy Mar marinated eggs thank you Lord when marinated eggs thank you Lord when marinated eggs thank you Lord when people have a question about what does people have a question about what does people have a question about what does the Bible say about a or how do I pray the Bible say about a or how do I pray the Bible say about a or how do I pray say egg a a b or c what does it say say egg a a b or c what does it say say egg a a b or c what does it say about eggs can am I does the Lord say about eggs can am I does the Lord say about eggs can am I does the Lord say I'm allowed to eat eggs or not um how do I'm allowed to eat eggs or not um how do I'm allowed to eat eggs or not um how do I pray my mom just died where where does I pray my mom just died where where does I pray my mom just died where where does she go now where how do I move through she go now where how do I move through she go now where how do I move through this world now um by being an active this world now um by being an active this world now um by being an active presence on social with high quality presence on social with high quality presence on social with high quality content that is likely coming from our content that is likely coming from our content that is likely coming from our Sunday Services we have the opportunity Sunday Services we have the opportunity Sunday Services we have the opportunity to have people's feeds who are searching to have people's feeds who are searching to have people's feeds who are searching for answers become a knowledge base and for answers become a knowledge base and for answers become a knowledge base and education base about the things of God education base about the things of God education base about the things of God and that's really hard to quantify and that's really hard to quantify and that's really hard to quantify because you don't see how that happens because you don't see how that happens because you don't see how that happens in real time on the other end of the in real time on the other end of the in real time on the other end of the phone but we know that when we create phone but we know that when we create phone but we know that when we create high quality content and we put it on high quality content and we put it on high quality content and we put it on the internet and the algorithm says this the internet and the algorithm says this the internet and the algorithm says this is great this is a good Carousel this is is great this is a good Carousel this is is great this is a good Carousel this is a really this Hook was really convincing a really this Hook was really convincing a really this Hook was really convincing on this re show it to a bunch of people on this re show it to a bunch of people on this re show it to a bunch of people there's there's infinite potential there there's there's infinite potential there there's there's infinite potential there for the an entire feed to be transformed for the an entire feed to be transformed for the an entire feed to be transformed for users all of the world every week I for users all of the world every week I for users all of the world every week I disciple people on social media like on disciple people on social media like on disciple people on social media like on the topic of social media right using the topic of social media right using the topic of social media right using social media I am a nobody from social media I am a nobody from social media I am a nobody from smalltown Canada with no business

smalltown Canada with no business smalltown Canada with no business pedigree and no creative pedigree no pedigree and no creative pedigree no pedigree and no creative pedigree no church pedigree my dad was a firefighter church pedigree my dad was a firefighter church pedigree my dad was a firefighter my mom was a librarian civil servants my mom was a librarian civil servants my mom was a librarian civil servants been doing it for 10 years no one used been doing it for 10 years no one used been doing it for 10 years no one used to listen now a lot of people do to listen now a lot of people do to listen now a lot of people do every church can do the same thing you every church can do the same thing you every church can do the same thing you can disciple people can disciple people can disciple people online you can disciple people in person online you can disciple people in person online you can disciple people in person you can do both yeah amazing time to be you can do both yeah amazing time to be you can do both yeah amazing time to be doing Social Ministry call your shot doing Social Ministry call your shot doing Social Ministry call your shot Alex we're going to do this again in Alex we're going to do this again in Alex we're going to do this again in three months next quarter summer 2024 three months next quarter summer 2024 three months next quarter summer 2024 Church social media trans we're going to Church social media trans we're going to Church social media trans we're going to hold each other accountable okay wow hold each other accountable okay wow hold each other accountable okay wow keep a record that's right wow hold the keep a record that's right wow hold the keep a record that's right wow hold the receipts what is your prediction for the receipts what is your prediction for the receipts what is your prediction for the next seasons's social media Trend my next seasons's social media Trend my next seasons's social media Trend my prediction looking forward into the year prediction looking forward into the year prediction looking forward into the year 2024 and into the next season uh the 2024 and into the next season uh the 2024 and into the next season uh the next quarter is that individuals next quarter is that individuals next quarter is that individuals creators Brands and churches alike will creators Brands and churches alike will creators Brands and churches alike will double down their efforts on double down their efforts on double down their efforts on Instagram we talked about it a little Instagram we talked about it a little Instagram we talked about it a little bit on the show and it's happening right bit on the show and it's happening right bit on the show and it's happening right now as it's unfolding as we record this now as it's unfolding as we record this now as it's unfolding as we record this show we don't really know by the time show we don't really know by the time show we don't really know by the time the show has released not really sure the show has released not really sure the show has released not really sure what's going on in the United States of what's going on in the United States of what's going on in the United States of the Americas but we do know that at this the Americas but we do know that at this the Americas but we do know that at this point the House of Representatives have point the House of Representatives have point the House of Representatives have passed a bill recently calling for Tik passed a bill recently calling for Tik passed a bill recently calling for Tik tok's Chinese developer bite dice bite tok's Chinese developer bite dice bite tok's Chinese developer bite dice bite dance easy for me to say uh to divest dance easy for me to say uh to divest dance easy for me to say uh to divest from the company or be booted out of the from the company or be booted out of the from the company or be booted out of the USA entirely wow um and so in layman's USA entirely wow um and so in layman's USA entirely wow um and so in layman's terms the US government has this concern terms the US government has this concern terms the US government has this concern that bite dance is sharing user data that bite dance is sharing user data that bite dance is sharing user data with the Chinese Communist Party bite with the Chinese Communist Party bite with the Chinese Communist Party bite dance of course is like no no we're not dance of course is like no no we're not dance of course is like no no we're not doing that but there's probably good doing that but there's probably good doing that but there's probably good reason to think they're doing that and reason to think they're doing that and reason to think they're doing that and so what they're what they're saying is

so what they're what they're saying is so what they're what they're saying is okay either Tik Tok like divests from okay either Tik Tok like divests from okay either Tik Tok like divests from this parent company or you just can't this parent company or you just can't this parent company or you just can't operate in this country anymore um and operate in this country anymore um and operate in this country anymore um and so this bill has said overwhelming so this bill has said overwhelming so this bill has said overwhelming support in house from legislators from support in house from legislators from support in house from legislators from the president himself he says if this the president himself he says if this the president himself he says if this goes through like I'll sign this no goes through like I'll sign this no goes through like I'll sign this no problem um but it's at odds with Tik problem um but it's at odds with Tik problem um but it's at odds with Tik toks users 170 million Americans many of toks users 170 million Americans many of toks users 170 million Americans many of which are gen C 170 million Americans which are gen C 170 million Americans which are gen C 170 million Americans using this platform are like I love this using this platform are like I love this using this platform are like I love this place like this is where I learn how to place like this is where I learn how to place like this is where I learn how to make soy marinated eggs that are we make soy marinated eggs that are we make soy marinated eggs that are we ready we're losing recipes right and ready we're losing recipes right and ready we're losing recipes right and they they have concern which is probably they they have concern which is probably they they have concern which is probably well founded like is this an well founded like is this an well founded like is this an infringement on the freedom of speech infringement on the freedom of speech infringement on the freedom of speech and so regardless of what happen happens and so regardless of what happen happens and so regardless of what happen happens here in the here in the here in the US I it's it's my uh opinion that the US I it's it's my uh opinion that the US I it's it's my uh opinion that the social trust in this platform is social trust in this platform is social trust in this platform is dwindling regardless of what happens if dwindling regardless of what happens if dwindling regardless of what happens if it continues to operate in the states or it continues to operate in the states or it continues to operate in the states or not um the social trust just by hearing not um the social trust just by hearing not um the social trust just by hearing this news story by learning oh B dance this news story by learning oh B dance this news story by learning oh B dance Chinese Communist party you throw around Chinese Communist party you throw around Chinese Communist party you throw around the word communist it's like oh what the word communist it's like oh what the word communist it's like oh what should I be sharing on this platform U should I be sharing on this platform U should I be sharing on this platform U so I think that the social trust is so I think that the social trust is so I think that the social trust is being affected and so according to being affected and so according to being affected and so according to Statia I just read the stat Instagram Statia I just read the stat Instagram Statia I just read the stat Instagram usage is up for both Millennials and gen usage is up for both Millennials and gen usage is up for both Millennials and gen Z Z Z and Instagram has showed their hand in and Instagram has showed their hand in and Instagram has showed their hand in their latest what do they call it the IG their latest what do they call it the IG their latest what do they call it the IG Trend talk it was entirely catered Trend talk it was entirely catered Trend talk it was entirely catered around gen Z and so they have their eyes around gen Z and so they have their eyes around gen Z and so they have their eyes Tik Tok uh Instagram does rather on Tik Tik Tok uh Instagram does rather on Tik Tik Tok uh Instagram does rather on Tik tok's largest demographic on gen Z and tok's largest demographic on gen Z and tok's largest demographic on gen Z and so I believe that individuals creators so I believe that individuals creators so I believe that individuals creators uh Brands and churches are not going to

uh Brands and churches are not going to uh Brands and churches are not going to abandon Tik Tok altogether unless abandon Tik Tok altogether unless abandon Tik Tok altogether unless they're forced to by the US government they're forced to by the US government they're forced to by the US government but because of all of this going but because of all of this going but because of all of this going abandoned it you're just never embracing abandoned it you're just never embracing abandoned it you're just never embracing right I I think I think the the social right I I think I think the the social right I I think I think the the social strategy on Instagram reals is similar strategy on Instagram reals is similar strategy on Instagram reals is similar enough that that you're going to see a enough that that you're going to see a enough that that you're going to see a lot of these folks doubling down their lot of these folks doubling down their lot of these folks doubling down their efforts on Instagram maybe planting some efforts on Instagram maybe planting some efforts on Instagram maybe planting some Roots there especially knowing that Roots there especially knowing that Roots there especially knowing that Instagram is targeting that upand Instagram is targeting that upand Instagram is targeting that upand cominging generation as well and we're cominging generation as well and we're cominging generation as well and we're seeing it in the usage of Instagram that seeing it in the usage of Instagram that seeing it in the usage of Instagram that usage with Millennials and gen Z is usage with Millennials and gen Z is usage with Millennials and gen Z is going up which I found really going up which I found really going up which I found really fascinating so that's my prediction fascinating so that's my prediction fascinating so that's my prediction we're going to see some some doubling we're going to see some some doubling we're going to see some some doubling down efforts on Instagram so I have a down efforts on Instagram so I have a down efforts on Instagram so I have a few thoughts on the potential tiktock few thoughts on the potential tiktock few thoughts on the potential tiktock ban yeah the first is 170 million ban yeah the first is 170 million ban yeah the first is 170 million American users that still only American users that still only American users that still only represents about 10% of Tik tok's represents about 10% of Tik tok's represents about 10% of Tik tok's overall user base right and so the idea overall user base right and so the idea overall user base right and so the idea that the American government will simply that the American government will simply that the American government will simply Strongarm bite dance into selling is Strongarm bite dance into selling is Strongarm bite dance into selling is interesting but may not be interesting but may not be interesting but may not be as it just might not be as big of a card as it just might not be as big of a card as it just might not be as big of a card to play as maybe it would be for other to play as maybe it would be for other to play as maybe it would be for other social platforms the second is I think social platforms the second is I think social platforms the second is I think it's just worth pointing out the great it's just worth pointing out the great it's just worth pointing out the great irony that the communist country irony that the communist country irony that the communist country China uh beat America at the free market China uh beat America at the free market China uh beat America at the free market world because they invented an app that world because they invented an app that world because they invented an app that was so good that the free market world was so good that the free market world was so good that the free market world was like no we're going to communist was like no we're going to communist was like no we're going to communist China this and not allow you to be H it China this and not allow you to be H it China this and not allow you to be H it of course the double irony is now of course the double irony is now of course the double irony is now China's getting a bit of their own China's getting a bit of their own China's getting a bit of their own medicine because they never let their uh medicine because they never let their uh medicine because they never let their uh you know Nations people use their you know Nations people use their you know Nations people use their platform and now we're like well how platform and now we're like well how platform and now we're like well how about this we'll do it to you so my we about this we'll do it to you so my we about this we'll do it to you so my we did not compare notes prior to this my

did not compare notes prior to this my did not compare notes prior to this my shot call is very similar as well uh I I shot call is very similar as well uh I I shot call is very similar as well uh I I thought a lot about climate change and thought a lot about climate change and thought a lot about climate change and its analogy here where you will have its analogy here where you will have its analogy here where you will have let's say uh weather patterns change to let's say uh weather patterns change to let's say uh weather patterns change to to a degree where a place is no longer to a degree where a place is no longer to a degree where a place is no longer habitable and what we think of is like habitable and what we think of is like habitable and what we think of is like that place is no longer habitable what that place is no longer habitable what that place is no longer habitable what what's it going to mean for that place what's it going to mean for that place what's it going to mean for that place but what climate change uh you know but what climate change uh you know but what climate change uh you know scient scientists and stasti will be scient scientists and stasti will be scient scientists and stasti will be like okay what does that mean for the like okay what does that mean for the like okay what does that mean for the surrounding areas because like if all surrounding areas because like if all surrounding areas because like if all these people become Nomads then that's these people become Nomads then that's these people become Nomads then that's going to affect the other areas around going to affect the other areas around going to affect the other areas around them just as much as the area they were them just as much as the area they were them just as much as the area they were previously in is affected and that's previously in is affected and that's previously in is affected and that's what you're describing right there what what you're describing right there what what you're describing right there what will it mean for Instagram if Tik Tok is will it mean for Instagram if Tik Tok is will it mean for Instagram if Tik Tok is no longer inhabitable and there are 170 no longer inhabitable and there are 170 no longer inhabitable and there are 170 million Nomads that are like well I I I million Nomads that are like well I I I million Nomads that are like well I I I like social what's kind of close to Tik like social what's kind of close to Tik like social what's kind of close to Tik Tok oh fine we'll go hang out with the Tok oh fine we'll go hang out with the Tok oh fine we'll go hang out with the Millennials on Instagram and so we might Millennials on Instagram and so we might Millennials on Instagram and so we might look at this in summer three months from look at this in summer three months from look at this in summer three months from now and we'll say hey remember how that now and we'll say hey remember how that now and we'll say hey remember how that just stalled out in the Senate and it just stalled out in the Senate and it just stalled out in the Senate and it never became a thing or we'll be like never became a thing or we'll be like never became a thing or we'll be like man Instagram's grip on the social man Instagram's grip on the social man Instagram's grip on the social landscape became even stronger because landscape became even stronger because landscape became even stronger because it's really only compe it's really only compe it's really only compe was basically exiled from the country was basically exiled from the country was basically exiled from the country and 170 million uh Tik Tok users spent a and 170 million uh Tik Tok users spent a and 170 million uh Tik Tok users spent a lot more time on Instagram in the days lot more time on Instagram in the days lot more time on Instagram in the days that followed I do Wonder um if if the that followed I do Wonder um if if the that followed I do Wonder um if if the US government does decide to ban this US government does decide to ban this US government does decide to ban this platform I wonder although it is platform I wonder although it is platform I wonder although it is although it only does account for 10% of although it only does account for 10% of although it only does account for 10% of the active user base I wonder if it is the active user base I wonder if it is the active user base I wonder if it is the first Domino to fall I I I just the first Domino to fall I I I just the first Domino to fall I I I just wonder lot like if other Democratic wonder lot like if other Democratic wonder lot like if other Democratic countries would follow suit would

countries would follow suit would countries would follow suit would realize like oh the states did this and realize like oh the states did this and realize like oh the states did this and and reading the legislation like oh and reading the legislation like oh and reading the legislation like oh there are some really Val concerns here there are some really Val concerns here there are some really Val concerns here I wonder if if it could be the first I wonder if if it could be the first I wonder if if it could be the first Domino of many to fall no it'll be funny Domino of many to fall no it'll be funny Domino of many to fall no it'll be funny when we in 5 years look back and be like when we in 5 years look back and be like when we in 5 years look back and be like remember when World War III was started remember when World War III was started remember when World War III was started by Tik by Tik by Tik Tok Lord have mercy if we still have a Tok Lord have mercy if we still have a Tok Lord have mercy if we still have a podcast in the midst of World War II we podcast in the midst of World War II we podcast in the midst of World War II we made it through the made it through the made it through the pmic thanks as always for your time pmic thanks as always for your time pmic thanks as always for your time attention and Trust we'll talk to you attention and Trust we'll talk to you attention and Trust we'll talk to you next week okay we're doing it it's a next week okay we're doing it it's a next week okay we're doing it it's a podcast podcast podcast podcast it's podcast podcast podcast podcast it's podcast podcast podcast podcast it's podcast podcast podcast