Summer 2024 Church Social Media Trends

it's our quarterly look at the social it's our quarterly look at the social media landscape what's changing what's media landscape what's changing what's media landscape what's changing what's staying the same and how does it affect staying the same and how does it affect staying the same and how does it affect your church one specific social platform your church one specific social platform your church one specific social platform is breaking a boundary that no other is breaking a boundary that no other is breaking a boundary that no other ever has plus a new Instagram design ever has plus a new Instagram design ever has plus a new Instagram design Trend that I'm not sure if I love or Trend that I'm not sure if I love or Trend that I'm not sure if I love or hate let's dive hate let's dive hate let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tools show we're here to help you Church tools show we're here to help you Church tools show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady sheer your host I'm join as always Brady sheer your host I'm join as always Brady sheer your host I'm join as always by my co-host we call him the minister by my co-host we call him the minister by my co-host we call him the minister of Montreal it's Alexander Mills hello of Montreal it's Alexander Mills hello of Montreal it's Alexander Mills hello hello we are headed to what some would hello we are headed to what some would hello we are headed to what some would say is the food capital of the country say is the food capital of the country say is the food capital of the country yeah Montreal in two days and you have a yeah Montreal in two days and you have a yeah Montreal in two days and you have a a trip booked later on in the year for a trip booked later on in the year for a trip booked later on in the year for Australia I told you that Australia Australia I told you that Australia Australia I told you that Australia might be the coffee capital of the world might be the coffee capital of the world might be the coffee capital of the world the minister of Melbourne and we're the minister of Melbourne and we're the minister of Melbourne and we're close to to Toronto which is a big um close to to Toronto which is a big um close to to Toronto which is a big um capital of coffee as far as a Canadian capital of coffee as far as a Canadian capital of coffee as far as a Canadian landscape go but goes but Montreal landscape go but goes but Montreal landscape go but goes but Montreal really does kind of uh stand up pretty really does kind of uh stand up pretty really does kind of uh stand up pretty well against Toronto especially for the well against Toronto especially for the well against Toronto especially for the size of City I'm really excited and size of City I'm really excited and size of City I'm really excited and eager for our food and drinks on our eager for our food and drinks on our eager for our food and drinks on our upcoming Montreal trip we're taking a upcoming Montreal trip we're taking a upcoming Montreal trip we're taking a train we're train boys that's a first train we're train boys that's a first train we're train boys that's a first yeah and we're meeting up with the five yeah and we're meeting up with the five yeah and we're meeting up with the five employees that we hired for the new employees that we hired for the new employees that we hired for the new product that we launched in the product that we launched in the product that we launched in the beginning of 2023 social sermons.com so beginning of 2023 social sermons.com so beginning of 2023 social sermons.com so these five employees all Canadian have these five employees all Canadian have these five employees all Canadian have been working fully remote since we hired been working fully remote since we hired been working fully remote since we hired them a year and a half ago I have never them a year and a half ago I have never them a year and a half ago I have never met any of them nor have you they have met any of them nor have you they have met any of them nor have you they have never met any of each other right we never met any of each other right we never met any of each other right we have to assemble them to make sure that have to assemble them to make sure that have to assemble them to make sure that they're first of all that's the first they're first of all that's the first they're first of all that's the first thing yeah and so we also have to like

thing yeah and so we also have to like thing yeah and so we also have to like how do you plan that kind of thing it's how do you plan that kind of thing it's how do you plan that kind of thing it's really exciting we're going to be really exciting we're going to be really exciting we're going to be documenting and filming it all and documenting and filming it all and documenting and filming it all and including it in the brand new uh YouTube including it in the brand new uh YouTube including it in the brand new uh YouTube video series that we launched last week video series that we launched last week video series that we launched last week called Pro Church tools inc uh the first called Pro Church tools inc uh the first called Pro Church tools inc uh the first episode went live on Tuesday on our episode went live on Tuesday on our episode went live on Tuesday on our Brady sheerer kind of main or at least Brady sheerer kind of main or at least Brady sheerer kind of main or at least First Youtube channel and that first First Youtube channel and that first First Youtube channel and that first episode was titled our big announcement episode was titled our big announcement episode was titled our big announcement and the announcement was yes we're doing and the announcement was yes we're doing and the announcement was yes we're doing this new YouTube series but that was not this new YouTube series but that was not this new YouTube series but that was not the primary announcement in that video the primary announcement in that video the primary announcement in that video so go and check that out and then the so go and check that out and then the so go and check that out and then the second episode that went live yesterday second episode that went live yesterday second episode that went live yesterday is called Church website red flags next is called Church website red flags next is called Church website red flags next week's episode will document all that we week's episode will document all that we week's episode will document all that we uh have done and planned to do in uh have done and planned to do in uh have done and planned to do in Montreal so check that out support it Montreal so check that out support it Montreal so check that out support it especially in these first three episodes especially in these first three episodes especially in these first three episodes we want to hear your feedback jump in we want to hear your feedback jump in we want to hear your feedback jump in the comments send us emails hello the comments send us emails hello the comments send us emails hello prochurchtools decom let us know what prochurchtools decom let us know what prochurchtools decom let us know what are you liking what needs work as we are you liking what needs work as we are you liking what needs work as we dive into this brand new style of dive into this brand new style of dive into this brand new style of content today's episode is not a brand content today's episode is not a brand content today's episode is not a brand new style of content though we are a in new style of content though we are a in new style of content though we are a in as is our seasonal rhythm of course this as is our seasonal rhythm of course this as is our seasonal rhythm of course this is only the second time we've done it is only the second time we've done it is only the second time we've done it can it be a rhythm of it twice let's say can it be a rhythm of it twice let's say can it be a rhythm of it twice let's say we can uh we're looking at the summer we can uh we're looking at the summer we can uh we're looking at the summer 2024 Church social media trends and 2024 Church social media trends and 2024 Church social media trends and updates the first thing that we're going updates the first thing that we're going updates the first thing that we're going to do before we get into what's to do before we get into what's to do before we get into what's happening this season is reflect on our happening this season is reflect on our happening this season is reflect on our prediction from the previous season so prediction from the previous season so prediction from the previous season so if we were prophets or not we get to if we were prophets or not we get to if we were prophets or not we get to test we get to go back and retroactively test we get to go back and retroactively test we get to go back and retroactively test our prophecies to see if we are two test our prophecies to see if we are two test our prophecies to see if we are two profits or profits or profits or [Music] [Music] [Music] not I am not spoiler alert I fear that not I am not spoiler alert I fear that not I am not spoiler alert I fear that we're becoming more like each other on

we're becoming more like each other on we're becoming more like each other on the show because you're talking in just the show because you're talking in just the show because you're talking in just the the silly tone that I turn to so uh the the silly tone that I turn to so uh the the silly tone that I turn to so uh last season's prediction from both of us last season's prediction from both of us last season's prediction from both of us was coming on the heels of the big Tik was coming on the heels of the big Tik was coming on the heels of the big Tik Tok announcement or impending Tok announcement or impending Tok announcement or impending announcement that there was going to be announcement that there was going to be announcement that there was going to be a forced sale Andor an outright ban uh a forced sale Andor an outright ban uh a forced sale Andor an outright ban uh depending on if Tik Tok could find a depending on if Tik Tok could find a depending on if Tik Tok could find a buyer or not and so our prediction uh buyer or not and so our prediction uh buyer or not and so our prediction uh kind of jointly but with separate kind of jointly but with separate kind of jointly but with separate distinctives was that we were going to distinctives was that we were going to distinctives was that we were going to see a shift away from Tik Tok as folks see a shift away from Tik Tok as folks see a shift away from Tik Tok as folks were kind of scrambling not sure hey is were kind of scrambling not sure hey is were kind of scrambling not sure hey is this a platform where I can um stay on this a platform where I can um stay on this a platform where I can um stay on long term maybe diving more into long term maybe diving more into long term maybe diving more into Instagram and other platforms and I'm Instagram and other platforms and I'm Instagram and other platforms and I'm here to tell you that I so far could not here to tell you that I so far could not here to tell you that I so far could not have been more have been more have been more wrong in fact as I've done calls with wrong in fact as I've done calls with wrong in fact as I've done calls with churches I kind of anticipated churches churches I kind of anticipated churches churches I kind of anticipated churches being more apprehensive to jump on to being more apprehensive to jump on to being more apprehensive to jump on to Tik Tok CU one of the common questions Tik Tok CU one of the common questions Tik Tok CU one of the common questions that comes up as we in partnering with a that comes up as we in partnering with a that comes up as we in partnering with a new church is they're like hey we don't new church is they're like hey we don't new church is they're like hey we don't have a Tik Tok account you're going to have a Tik Tok account you're going to have a Tik Tok account you're going to be making custom social media content be making custom social media content be making custom social media content for us like should we have a Tik Tok and for us like should we have a Tik Tok and for us like should we have a Tik Tok and I'm always like yeah like create an I'm always like yeah like create an I'm always like yeah like create an account we'll publish to it and if good account we'll publish to it and if good account we'll publish to it and if good things happen great and otherwise things happen great and otherwise things happen great and otherwise there's no downside with the caveat I there's no downside with the caveat I there's no downside with the caveat I always say unless you have certain always say unless you have certain always say unless you have certain ethical concerns or would prefer not to ethical concerns or would prefer not to ethical concerns or would prefer not to be on the platform because of be on the platform because of be on the platform because of reservations um and and I kind of reservations um and and I kind of reservations um and and I kind of expected once this announcement expected once this announcement expected once this announcement officially came out like yeah the the officially came out like yeah the the officially came out like yeah the the sell it or it gets banned that churches sell it or it gets banned that churches sell it or it gets banned that churches would be like oh well that's actually would be like oh well that's actually would be like oh well that's actually going to happen pretty soon no no no going to happen pretty soon no no no going to happen pretty soon no no no loss of momentum whatsoever my Tik Tok loss of momentum whatsoever my Tik Tok loss of momentum whatsoever my Tik Tok experience has remained the same and I experience has remained the same and I experience has remained the same and I have not noticed any differences on

have not noticed any differences on have not noticed any differences on other platforms of people moving away other platforms of people moving away other platforms of people moving away from Tik Tok perhaps because that from Tik Tok perhaps because that from Tik Tok perhaps because that six-month sale window got extended to 12 six-month sale window got extended to 12 six-month sale window got extended to 12 months and perhaps because that means months and perhaps because that means months and perhaps because that means like a new president might be in term at like a new president might be in term at like a new president might be in term at that point and perhaps that president that point and perhaps that president that point and perhaps that president who is favored to win right now although who is favored to win right now although who is favored to win right now although it's pretty close really exciting it's pretty close really exciting it's pretty close really exciting candidates watching from afar in Canada candidates watching from afar in Canada candidates watching from afar in Canada at least at least from an at least at least from an at least at least from an entertainment we always have there's entertainment we always have there's entertainment we always have there's this meme in Canada you probably never this meme in Canada you probably never this meme in Canada you probably never seen it if you're in America and it's seen it if you're in America and it's seen it if you're in America and it's just like a Canadian standing at his just like a Canadian standing at his just like a Canadian standing at his window eating popcorn but like in an window eating popcorn but like in an window eating popcorn but like in an anxiety tone they being like watching anxiety tone they being like watching anxiety tone they being like watching America again because we're so close America again because we're so close America again because we're so close like everything you do affects I was yes like everything you do affects I was yes like everything you do affects I was yes um um um so we were wrong yeah we were wrong uh so we were wrong yeah we were wrong uh so we were wrong yeah we were wrong uh my my participation in Tik Tok certainly my my participation in Tik Tok certainly my my participation in Tik Tok certainly hasn't changed maybe it has actually hasn't changed maybe it has actually hasn't changed maybe it has actually increased uh since the last time we increased uh since the last time we increased uh since the last time we spoke I thought I thought you like spoke I thought I thought you like spoke I thought I thought you like deleted it from your phone you were off deleted it from your phone you were off deleted it from your phone you were off Tik Tok I did yeah and I'm telling on Tik Tok I did yeah and I'm telling on Tik Tok I did yeah and I'm telling on myself now that was uh uh back in Spring myself now that was uh uh back in Spring myself now that was uh uh back in Spring episode episode episode 792 those are our spring predictions and 792 those are our spring predictions and 792 those are our spring predictions and that was during the season of Lent and I that was during the season of Lent and I that was during the season of Lent and I was not watching Tik Tok during that was not watching Tik Tok during that was not watching Tik Tok during that time I've since resumed my behavior on time I've since resumed my behavior on time I've since resumed my behavior on Tik Tok oh well that means it was like a Tik Tok oh well that means it was like a Tik Tok oh well that means it was like a predetermined length of fast yes yeah predetermined length of fast yes yeah predetermined length of fast yes yeah yeah but I I think I did say like I'm yeah but I I think I did say like I'm yeah but I I think I did say like I'm not sure I'm ever going to go back what not sure I'm ever going to go back what not sure I'm ever going to go back what I did say positively is it's never going I did say positively is it's never going I did say positively is it's never going to be on my home screen uh anymore and to be on my home screen uh anymore and to be on my home screen uh anymore and it isn't so I did I did uphold that part it isn't so I did I did uphold that part it isn't so I did I did uphold that part of my bargain uh but the the angle I of my bargain uh but the the angle I of my bargain uh but the the angle I took on on my part of that prediction took on on my part of that prediction took on on my part of that prediction because I referenced the same thing as because I referenced the same thing as because I referenced the same thing as you and your prediction which was like you and your prediction which was like you and your prediction which was like we were right in the middle of this we were right in the middle of this we were right in the middle of this Senate discussion over the Tik Tok band

Senate discussion over the Tik Tok band Senate discussion over the Tik Tok band and since then they like you like you and since then they like you like you and since then they like you like you mentioned the the bill has passed and mentioned the the bill has passed and mentioned the the bill has passed and Tik Tok has what is it 12 months to to Tik Tok has what is it 12 months to to Tik Tok has what is it 12 months to to make a sale or be banned in the country make a sale or be banned in the country make a sale or be banned in the country and my prediction was that you know and my prediction was that you know and my prediction was that you know creators individuals and churches alike creators individuals and churches alike creators individuals and churches alike would double down their efforts on would double down their efforts on would double down their efforts on Instagram amidst this kind of Instagram amidst this kind of Instagram amidst this kind of uncertainty and upheaval that's going on uncertainty and upheaval that's going on uncertainty and upheaval that's going on with Tik Tok I'm not sure I've seen that with Tik Tok I'm not sure I've seen that with Tik Tok I'm not sure I've seen that exactly to the scope with which I exactly to the scope with which I exactly to the scope with which I predicted it although I am still seeing predicted it although I am still seeing predicted it although I am still seeing this thing with creators on Tik this thing with creators on Tik this thing with creators on Tik Tok which is they will and these are Tok which is they will and these are Tok which is they will and these are larger creators they will save a lot of larger creators they will save a lot of larger creators they will save a lot of their most meaningful content for their most meaningful content for their most meaningful content for Instagram oh and so like I'll be Instagram oh and so like I'll be Instagram oh and so like I'll be scrolling through a Tik Tok video and scrolling through a Tik Tok video and scrolling through a Tik Tok video and they say yeah like whether it's a merch they say yeah like whether it's a merch they say yeah like whether it's a merch drop or something they're like yeah I drop or something they're like yeah I drop or something they're like yeah I just posted that thing and they'll call just posted that thing and they'll call just posted that thing and they'll call it the other app I post that thing on it the other app I post that thing on it the other app I post that thing on the other app so like go follow me there the other app so like go follow me there the other app so like go follow me there so but they're not doing that kind of so but they're not doing that kind of so but they're not doing that kind of funneling the other way from Instagram funneling the other way from Instagram funneling the other way from Instagram to Tik Tok so it seems like in their to Tik Tok so it seems like in their to Tik Tok so it seems like in their Consciousness at least they're like I'm Consciousness at least they're like I'm Consciousness at least they're like I'm still going to keep participating on Tik still going to keep participating on Tik still going to keep participating on Tik Tok I'm still going to keep posting but Tok I'm still going to keep posting but Tok I'm still going to keep posting but if I'm planning for the future um it if I'm planning for the future um it if I'm planning for the future um it feels like they know that their their feels like they know that their their feels like they know that their their presence is more certain on Instagram um presence is more certain on Instagram um presence is more certain on Instagram um IR regardless of of if their activity on IR regardless of of if their activity on IR regardless of of if their activity on that platform is equal or as high as as that platform is equal or as high as as that platform is equal or as high as as their their activity on Tik Tok so I'm their their activity on Tik Tok so I'm their their activity on Tik Tok so I'm seeing that a little bit uh but seeing that a little bit uh but seeing that a little bit uh but certainly not to the extent that I certainly not to the extent that I certainly not to the extent that I expected to see it by this time and expected to see it by this time and expected to see it by this time and that's a new thing you you didn't feel that's a new thing you you didn't feel that's a new thing you you didn't feel like you see you saw that previously like you see you saw that previously like you see you saw that previously yeah fascinating huh I I haven't seen yeah fascinating huh I I haven't seen yeah fascinating huh I I haven't seen that that's interesting I don't know if

that that's interesting I don't know if that that's interesting I don't know if I follow too many creators on both apps I follow too many creators on both apps I follow too many creators on both apps right now that I think of it yeah so right now that I think of it yeah so right now that I think of it yeah so what's the takeaway here other than we what's the takeaway here other than we what's the takeaway here other than we cannot be trusted you should turn this cannot be trusted you should turn this cannot be trusted you should turn this episode off episode off episode off now churches I hear a lot say you know now churches I hear a lot say you know now churches I hear a lot say you know what social change is so fast like you what social change is so fast like you what social change is so fast like you know it's like every every couple months know it's like every every couple months know it's like every every couple months it's all brand new and and and I always it's all brand new and and and I always it's all brand new and and and I always push back and say actually the macro push back and say actually the macro push back and say actually the macro trends they take a lot longer to change trends they take a lot longer to change trends they take a lot longer to change than I think we anticipate and even the than I think we anticipate and even the than I think we anticipate and even the most powerful government in the world most powerful government in the world most powerful government in the world literally Banning and or forcing a sale literally Banning and or forcing a sale literally Banning and or forcing a sale of the most popular social platform with of the most popular social platform with of the most popular social platform with young people y has not yet really young people y has not yet really young people y has not yet really trickle down into everything else maybe trickle down into everything else maybe trickle down into everything else maybe hints of it maybe little Whispers of it hints of it maybe little Whispers of it hints of it maybe little Whispers of it here but these kind of macro Trends take here but these kind of macro Trends take here but these kind of macro Trends take a long time the micro Trends they happen a long time the micro Trends they happen a long time the micro Trends they happen a lot faster they're not as a lot faster they're not as a lot faster they're not as consequential so it's not as important consequential so it's not as important consequential so it's not as important that you attune yourself to every single that you attune yourself to every single that you attune yourself to every single micro change but you're listening to micro change but you're listening to micro change but you're listening to this episode so let's get into them this episode so let's get into them this episode so let's get into them anyway at the end of this we're going to anyway at the end of this we're going to anyway at the end of this we're going to make our predictions for next season of make our predictions for next season of make our predictions for next season of course at that point you can turn it off course at that point you can turn it off course at that point you can turn it off because we're 0 for one but hey yeah because we're 0 for one but hey yeah because we're 0 for one but hey yeah Michael Jordan missed more shots than Michael Jordan missed more shots than Michael Jordan missed more shots than anybody else that's what I've heard and anybody else that's what I've heard and anybody else that's what I've heard and what I'm saying is are we the Michael what I'm saying is are we the Michael what I'm saying is are we the Michael Jordan and LeBron of the Church media I Jordan and LeBron of the Church media I Jordan and LeBron of the Church media I didn't say that it's up for you it's up didn't say that it's up for you it's up didn't say that it's up for you it's up for you to decide okay the first one for you to decide okay the first one for you to decide okay the first one let's start off with a positive and that let's start off with a positive and that let's start off with a positive and that is okay me saying that's a positive is is okay me saying that's a positive is is okay me saying that's a positive is not meant to be I can't believe you just not meant to be I can't believe you just not meant to be I can't believe you just set this up that way but I'm GNA roll set this up that way but I'm GNA roll set this up that way but I'm GNA roll this it's meant to be sarcastic and then

this it's meant to be sarcastic and then this it's meant to be sarcastic and then I realized this is not a positive that I realized this is not a positive that I realized this is not a positive that was sarcasm adult content has come to X you might want to stick around for X you might want to stick around for this episode actually when he renamed this episode actually when he renamed this episode actually when he renamed the platform X we should have known the platform X we should have known the platform X we should have known should have known okay this comes from should have known okay this comes from should have known okay this comes from variety quote X is Unapologetic variety quote X is Unapologetic variety quote X is Unapologetic provocative and has sought to provocative and has sought to provocative and has sought to distinguish itself from Brand safe distinguish itself from Brand safe distinguish itself from Brand safe competitors like meta YouTube and Tik competitors like meta YouTube and Tik competitors like meta YouTube and Tik Tok with x's recent policy update the Tok with x's recent policy update the Tok with x's recent policy update the company seems to be courting those company seems to be courting those company seems to be courting those workers including creators and artists workers including creators and artists workers including creators and artists who have been marginalized by platform who have been marginalized by platform who have been marginalized by platform guidelines that tend to restrict nudity guidelines that tend to restrict nudity guidelines that tend to restrict nudity Andor sexual expression to be sure this Andor sexual expression to be sure this Andor sexual expression to be sure this is an important caveat Twitter did is an important caveat Twitter did is an important caveat Twitter did already allow adult content before Elon already allow adult content before Elon already allow adult content before Elon musk's takeover of the company in fact musk's takeover of the company in fact musk's takeover of the company in fact the company estimated 13% of all posts the company estimated 13% of all posts the company estimated 13% of all posts on the platform contained on the platform contained on the platform contained so much Reuters reported in October 2022 so much Reuters reported in October 2022 so much Reuters reported in October 2022 just prior to the official close of just prior to the official close of just prior to the official close of musk's debt Laden deal for Twitter now musk's debt Laden deal for Twitter now musk's debt Laden deal for Twitter now there are privacy controls uh to prevent there are privacy controls uh to prevent there are privacy controls uh to prevent yourself from seeing these things this yourself from seeing these things this yourself from seeing these things this is a boundary that no social platform is a boundary that no social platform is a boundary that no social platform has ever crossed and I think there are a has ever crossed and I think there are a has ever crossed and I think there are a couple interesting takeaways from the couple interesting takeaways from the couple interesting takeaways from the commentary or lack of that I've seen commentary or lack of that I've seen commentary or lack of that I've seen around this but also what it portends around this but also what it portends around this but also what it portends for the social media landscape and what for the social media landscape and what for the social media landscape and what it means to see a platform of kind of it means to see a platform of kind of it means to see a platform of kind of the big group yes the big group yes the big group yes yes Twitter SLX has never reached the yes Twitter SLX has never reached the yes Twitter SLX has never reached the heights of the other social platforms heights of the other social platforms heights of the other social platforms right but it is this news breaking

right but it is this news breaking right but it is this news breaking platform that none of the others have platform that none of the others have platform that none of the others have been able to replicate and so unlike been able to replicate and so unlike been able to replicate and so unlike others maybe like others maybe like others maybe like Snapchat that never reached the Heights Snapchat that never reached the Heights Snapchat that never reached the Heights and so kind of remain secondary players and so kind of remain secondary players and so kind of remain secondary players Twitter's always been its kind of own Twitter's always been its kind of own Twitter's always been its kind of own thing because like it does this one thing because like it does this one thing because like it does this one thing that is absolutely needed in thing that is absolutely needed in thing that is absolutely needed in society that no other platform can do a society that no other platform can do a society that no other platform can do a few takeaways one I have seen virtually few takeaways one I have seen virtually few takeaways one I have seen virtually Z commentary in the Christian space Z commentary in the Christian space Z commentary in the Christian space about this official policy about this official policy about this official policy change why might that be interesting it change why might that be interesting it change why might that be interesting it might not be interesting because not might not be interesting because not might not be interesting because not many churches are active on Twitter X many churches are active on Twitter X many churches are active on Twitter X have realized a long time ago that it have realized a long time ago that it have realized a long time ago that it wasn't a platform that was going to wasn't a platform that was going to wasn't a platform that was going to bring much fruit but we see Christians bring much fruit but we see Christians bring much fruit but we see Christians and churches get very worked up about and churches get very worked up about and churches get very worked up about meta and YouTube and especially Tik meta and YouTube and especially Tik meta and YouTube and especially Tik tok's changes on social there has been tok's changes on social there has been tok's changes on social there has been that longstanding Trope of that longstanding Trope of that longstanding Trope of pastors Tik Tok is just girl dancing and pastors Tik Tok is just girl dancing and pastors Tik Tok is just girl dancing and now we have another platform that is pun now we have another platform that is pun now we have another platform that is pun intendent explicitly coming out and intendent explicitly coming out and intendent explicitly coming out and saying we are going to allow things that saying we are going to allow things that saying we are going to allow things that no other platform allows and for the no other platform allows and for the no other platform allows and for the most part it seems like in the most part it seems like in the most part it seems like in the commentary I've seen churches seem commentary I've seen churches seem commentary I've seen churches seem unbothered by it yeah so I've said this unbothered by it yeah so I've said this unbothered by it yeah so I've said this on the show before uh and it remains on the show before uh and it remains on the show before uh and it remains true like I spend more time as far as true like I spend more time as far as true like I spend more time as far as like social platforms goes I'll maybe like social platforms goes I'll maybe like social platforms goes I'll maybe set YouTube aside but we're talking you set YouTube aside but we're talking you set YouTube aside but we're talking you know Instagram Facebook Tik Tok Twitter know Instagram Facebook Tik Tok Twitter know Instagram Facebook Tik Tok Twitter I spend more time on on on formerly I spend more time on on on formerly I spend more time on on on formerly Twitter on X than I do on any other Twitter on X than I do on any other Twitter on X than I do on any other social platform I use I've curated it as social platform I use I've curated it as social platform I use I've curated it as my like my Public Square and as my my like my Public Square and as my my like my Public Square and as my source for a lot of like current events source for a lot of like current events source for a lot of like current events um news stuff like that did you say

um news stuff like that did you say um news stuff like that did you say nudes no I didn't say nudes but what's nudes no I didn't say nudes but what's nudes no I didn't say nudes but what's interesting is is over the last few interesting is is over the last few interesting is is over the last few months so even before this announcement months so even before this announcement months so even before this announcement I've seen there's been this um Evergreen I've seen there's been this um Evergreen I've seen there's been this um Evergreen conversation from folks that I follow conversation from folks that I follow conversation from folks that I follow saying like the porn Bots are are saying like the porn Bots are are saying like the porn Bots are are overtaking like my Twitter feed and overtaking like my Twitter feed and overtaking like my Twitter feed and that's been unique to me for me because that's been unique to me for me because that's been unique to me for me because and with no word of a lie I haven't seen and with no word of a lie I haven't seen and with no word of a lie I haven't seen one and so I don't know what I did to one and so I don't know what I did to one and so I don't know what I did to become immune to these explicit Bots but become immune to these explicit Bots but become immune to these explicit Bots but I know because so many people are I know because so many people are I know because so many people are talking about it that it is like talking about it that it is like talking about it that it is like epidemic on the platform um but I epidemic on the platform um but I epidemic on the platform um but I haven't really experienced it maybe haven't really experienced it maybe haven't really experienced it maybe that's because of like the the the size that's because of like the the the size that's because of like the the the size of my account I have a rather small of my account I have a rather small of my account I have a rather small following and the folks that I'm hearing following and the folks that I'm hearing following and the folks that I'm hearing talking about this have a larger talking about this have a larger talking about this have a larger following and so they're saying like in following and so they're saying like in following and so they're saying like in the replies to their tweets or their the replies to their tweets or their the replies to their tweets or their posts like they can't even engage in the posts like they can't even engage in the posts like they can't even engage in the applies because there's so much explicit applies because there's so much explicit applies because there's so much explicit content but it's like it's bought content but it's like it's bought content but it's like it's bought content so that's one problem and is it content so that's one problem and is it content so that's one problem and is it an epidemic if it's encouraged by the an epidemic if it's encouraged by the an epidemic if it's encouraged by the platform well and that's that's the platform well and that's that's the platform well and that's that's the thing is like now it's being again pun thing is like now it's being again pun thing is like now it's being again pun intended so good um explicitly intended so good um explicitly intended so good um explicitly encouraged and endorsed by the platform encouraged and endorsed by the platform encouraged and endorsed by the platform come all of you who are marginalized come all of you who are marginalized come all of you who are marginalized yeah and so I saw not intending deeply yeah and so I saw not intending deeply yeah and so I saw not intending deeply apologized I um one of the most notable apologized I um one of the most notable apologized I um one of the most notable people I did see speak out about it was people I did see speak out about it was people I did see speak out about it was Beth Moore okay and she basically said Beth Moore okay and she basically said Beth Moore okay and she basically said like this might be enough to like make like this might be enough to like make like this might be enough to like make me question my presence on this space me question my presence on this space me question my presence on this space here um I saw that similar refrain from here um I saw that similar refrain from here um I saw that similar refrain from a couple smaller creators but she was a couple smaller creators but she was a couple smaller creators but she was the biggest voice on on formerly Twitter

the biggest voice on on formerly Twitter the biggest voice on on formerly Twitter that that I saw on that day that that that that I saw on that day that that that that I saw on that day that that announcement came out say like hey this announcement came out say like hey this announcement came out say like hey this might be enough for me she's continued might be enough for me she's continued might be enough for me she's continued to post um you know it's only been a few to post um you know it's only been a few to post um you know it's only been a few weeks and it it's because of the the the weeks and it it's because of the the the weeks and it it's because of the the the presence of the Bots like it's hard to presence of the Bots like it's hard to presence of the Bots like it's hard to see like okay how much more is the is see like okay how much more is the is see like okay how much more is the is the adult content going to increase uh the adult content going to increase uh the adult content going to increase uh compared to what is already going on in compared to what is already going on in compared to what is already going on in the replies I'm not sure um but because the replies I'm not sure um but because the replies I'm not sure um but because I haven't encountered it personally it I haven't encountered it personally it I haven't encountered it personally it hasn't affected my own life or my own hasn't affected my own life or my own hasn't affected my own life or my own like presence on the platform so i' I've like presence on the platform so i' I've like presence on the platform so i' I've felt of course I'm going to jinx it now felt of course I'm going to jinx it now felt of course I'm going to jinx it now but like I felt kind of immune from it but like I felt kind of immune from it but like I felt kind of immune from it like I see all these people talking like I see all these people talking like I see all these people talking about the explicit content I'm like I about the explicit content I'm like I about the explicit content I'm like I don't know where it is but it's not here don't know where it is but it's not here don't know where it is but it's not here so it hasn't tainted my experience on so it hasn't tainted my experience on so it hasn't tainted my experience on the platform um that being said for each the platform um that being said for each the platform um that being said for each one of these emerging social trends that one of these emerging social trends that one of these emerging social trends that were outlining outlining here we are were outlining outlining here we are were outlining outlining here we are going to rate them as Timeless or uh going to rate them as Timeless or uh going to rate them as Timeless or uh trendy and I'm not really sure how to trendy and I'm not really sure how to trendy and I'm not really sure how to engage with this one if it's if it's engage with this one if it's if it's engage with this one if it's if it's Timeless or trendy because um adult Timeless or trendy because um adult Timeless or trendy because um adult content on the internet as we've known content on the internet as we've known content on the internet as we've known it has been Timeless like it's it's it has been Timeless like it's it's it has been Timeless like it's it's really opened up the doors to a lot of really opened up the doors to a lot of really opened up the doors to a lot of folks to engage with adult content um so folks to engage with adult content um so folks to engage with adult content um so it might be it might be timeless uh but it might be it might be timeless uh but it might be it might be timeless uh but on a social platform like this I I hope on a social platform like this I I hope on a social platform like this I I hope that it's a it's a trend it's something that it's a it's a trend it's something that it's a it's a trend it's something that you know Elon kind of tries and that you know Elon kind of tries and that you know Elon kind of tries and maybe rolls back or repeals when he maybe rolls back or repeals when he maybe rolls back or repeals when he realizes that like this is not exactly realizes that like this is not exactly realizes that like this is not exactly how the multitudes of people are using how the multitudes of people are using how the multitudes of people are using this platform this platform this platform elon's been pretty open about the elon's been pretty open about the elon's been pretty open about the problem with Bots and how you can't problem with Bots and how you can't problem with Bots and how you can't really stop them right we're going to go really stop them right we're going to go really stop them right we're going to go to Mars but we can't stop Bots it seems

to Mars but we can't stop Bots it seems to Mars but we can't stop Bots it seems like but hey um trendy your Timeless I like but hey um trendy your Timeless I like but hey um trendy your Timeless I would say that this is trendy because I would say that this is trendy because I would say that this is trendy because I expect this to be isolated to a single expect this to be isolated to a single expect this to be isolated to a single platform and and and what we know about platform and and and what we know about platform and and and what we know about Elon is that he's incredibly uh Elon is that he's incredibly uh Elon is that he's incredibly uh ambitious and that ambition has led to ambitious and that ambition has led to ambitious and that ambition has led to like a lot of pretty amazing like a lot of pretty amazing like a lot of pretty amazing developments in the world it's also led developments in the world it's also led developments in the world it's also led to a very large amount of like very to a very large amount of like very to a very large amount of like very strange choices and it's hard to strange choices and it's hard to strange choices and it's hard to categorize because he's a little bit a categorize because he's a little bit a categorize because he's a little bit a little bit is the understatement of the little bit is the understatement of the little bit is the understatement of the year of a loose cannon he'll make year of a loose cannon he'll make year of a loose cannon he'll make decisions and you're like wow that was a decisions and you're like wow that was a decisions and you're like wow that was a that was a choice and he likes to make that was a choice and he likes to make that was a choice and he likes to make them very quickly that's you know the them very quickly that's you know the them very quickly that's you know the entrepreneur mindset it's like hey uh entrepreneur mindset it's like hey uh entrepreneur mindset it's like hey uh break things and we'll fix them after we break things and we'll fix them after we break things and we'll fix them after we kind of like get to the other side so kind of like get to the other side so kind of like get to the other side so I'm going to rate this as trendy but I'm going to rate this as trendy but I'm going to rate this as trendy but there is one more interesting takeaway there is one more interesting takeaway there is one more interesting takeaway and and that is will we begin to see and and that is will we begin to see and and that is will we begin to see more more more platforms like Niche down in a sense or platforms like Niche down in a sense or platforms like Niche down in a sense or introduce audience or Niche specific introduce audience or Niche specific introduce audience or Niche specific features Instagram has talked a lot features Instagram has talked a lot features Instagram has talked a lot about its desire to do a better job of about its desire to do a better job of about its desire to do a better job of serving smaller creators and YouTube is serving smaller creators and YouTube is serving smaller creators and YouTube is famously the like Creator first social famously the like Creator first social famously the like Creator first social platform the best way to earn a living platform the best way to earn a living platform the best way to earn a living as a Creator and and so Instagram has as a Creator and and so Instagram has as a Creator and and so Instagram has tried to like take these steps and be tried to like take these steps and be tried to like take these steps and be like in the past we have over indexed like in the past we have over indexed like in the past we have over indexed larger accounts and we want to make larger accounts and we want to make larger accounts and we want to make steps to give greater preference to steps to give greater preference to steps to give greater preference to smaller accounts and that's like a smaller accounts and that's like a smaller accounts and that's like a platform distinctive are we going to platform distinctive are we going to platform distinctive are we going to begin to see more platform distinctives begin to see more platform distinctives begin to see more platform distinctives because we've kind of swung from only

because we've kind of swung from only because we've kind of swung from only platform distinctives Twitter is news platform distinctives Twitter is news platform distinctives Twitter is news Facebook is updates Instagram is photos Facebook is updates Instagram is photos Facebook is updates Instagram is photos Tik Tok is videos to every platform does Tik Tok is videos to every platform does Tik Tok is videos to every platform does all the things and the only distinctive all the things and the only distinctive all the things and the only distinctive has not been a platform first has not been a platform first has not been a platform first distinctive the distinctives have been distinctive the distinctives have been distinctive the distinctives have been what audiences have chosen as their what audiences have chosen as their what audiences have chosen as their preferred platform of choice and it's a preferred platform of choice and it's a preferred platform of choice and it's a very clear generation breakdown and that very clear generation breakdown and that very clear generation breakdown and that was not driven by these platforms the was not driven by these platforms the was not driven by these platforms the platforms want everyone to be on their platforms want everyone to be on their platforms want everyone to be on their platform that's why they have all the platform that's why they have all the platform that's why they have all the features are we going to begin seeing features are we going to begin seeing features are we going to begin seeing more platforms make distinctive choices more platforms make distinctive choices more platforms make distinctive choices rather than we are the all things to all rather than we are the all things to all rather than we are the all things to all people app that to me is also trendy in people app that to me is also trendy in people app that to me is also trendy in the sense that it would introduce kind the sense that it would introduce kind the sense that it would introduce kind of a new wave but it's Timeless in the of a new wave but it's Timeless in the of a new wave but it's Timeless in the sense that there's always that swing sense that there's always that swing sense that there's always that swing from one pendulum to the other and we from one pendulum to the other and we from one pendulum to the other and we have gone about as far as we can towards have gone about as far as we can towards have gone about as far as we can towards every platform does all things away from every platform does all things away from every platform does all things away from our platform literally does only one our platform literally does only one our platform literally does only one thing because we're inventing social thing because we're inventing social thing because we're inventing social media as we go and we have 140 media as we go and we have 140 media as we go and we have 140 characters that's what we do that's our characters that's what we do that's our characters that's what we do that's our thing so that that that will be um thing so that that that will be um thing so that that that will be um interesting to track y next up Trend to interesting to track y next up Trend to interesting to track y next up Trend to your timelist and I'm going to rate this your timelist and I'm going to rate this your timelist and I'm going to rate this right off the bat this is about as right off the bat this is about as right off the bat this is about as trendy as they come these are the church trendy as they come these are the church trendy as they come these are the church invite memes so good specifically on uh invite memes so good specifically on uh invite memes so good specifically on uh vertical video so we have a couple of vertical video so we have a couple of vertical video so we have a couple of examples here that we can put up on the examples here that we can put up on the examples here that we can put up on the screen um but for those listening I'll screen um but for those listening I'll screen um but for those listening I'll just describe this to you you certainly just describe this to you you certainly just describe this to you you certainly know what this is like uh one of the know what this is like uh one of the know what this is like uh one of the firsts that became very popular was the firsts that became very popular was the firsts that became very popular was the trust fall so imagine I'm standing trust fall so imagine I'm standing trust fall so imagine I'm standing straight up and and Alex is behind me straight up and and Alex is behind me straight up and and Alex is behind me and I'm going to do a trust fall into and I'm going to do a trust fall into and I'm going to do a trust fall into Alex's arms and right as I begin to fall

Alex's arms and right as I begin to fall Alex's arms and right as I begin to fall backwards Alex turns away from me looks backwards Alex turns away from me looks backwards Alex turns away from me looks dead into the camera and goes trust you dead into the camera and goes trust you dead into the camera and goes trust you not in man and trust in God instead not in man and trust in God instead not in man and trust in God instead we'll see at church yeah this Sunday uh we'll see at church yeah this Sunday uh we'll see at church yeah this Sunday uh there have been any number of there have been any number of there have been any number of permutations on this uh perhaps the most permutations on this uh perhaps the most permutations on this uh perhaps the most disturbing one that I saw was an infant disturbing one that I saw was an infant disturbing one that I saw was an infant who was puking pretty sure I sent this who was puking pretty sure I sent this who was puking pretty sure I sent this to you oh that was you thank you for to you oh that was you thank you for to you oh that was you thank you for bringing that into my life I appreciate bringing that into my life I appreciate bringing that into my life I appreciate that and uh yeah no explicit content on that and uh yeah no explicit content on that and uh yeah no explicit content on my feet okay just topical for me I have my feet okay just topical for me I have my feet okay just topical for me I have a puking baby at home so and the puking a puking baby at home so and the puking a puking baby at home so and the puking baby uh transitioned from that recording baby uh transitioned from that recording baby uh transitioned from that recording into coffee creamer entering coffee so into coffee creamer entering coffee so into coffee creamer entering coffee so again topical for you pastor's holding again topical for you pastor's holding again topical for you pastor's holding the coffee and goes we've always got hot the coffee and goes we've always got hot the coffee and goes we've always got hot coffee here at you know Cornerstone coffee here at you know Cornerstone coffee here at you know Cornerstone Church we'll see you this Sunday couple Church we'll see you this Sunday couple Church we'll see you this Sunday couple fascinating insights here fascinating insights here fascinating insights here I have never seen churches take to a I have never seen churches take to a I have never seen churches take to a trend the way they have taken to this oh trend the way they have taken to this oh trend the way they have taken to this oh yeah I will scream from the roof yeah I will scream from the roof yeah I will scream from the roof rooftops any and every possible uh rooftops any and every possible uh rooftops any and every possible uh encouragement that I can churches here's encouragement that I can churches here's encouragement that I can churches here's a template follow this spiritual a template follow this spiritual a template follow this spiritual practice this when churches have a have practice this when churches have a have practice this when churches have a have a path and it's an encouraged path to a path and it's an encouraged path to a path and it's an encouraged path to use social to invite people to church use social to invite people to church use social to invite people to church they will go to any length to make sure they will go to any length to make sure they will go to any length to make sure that it happens or do it like 12 months that it happens or do it like 12 months that it happens or do it like 12 months too late it's be like that's not a trend too late it's be like that's not a trend too late it's be like that's not a trend anymore the amount of creativity that's anymore the amount of creativity that's anymore the amount of creativity that's been going into into this just so they been going into into this just so they been going into into this just so they can say the church best they've been can say the church best they've been can say the church best they've been better than any of the rest I just wish better than any of the rest I just wish better than any of the rest I just wish we could Channel some of that towards we could Channel some of that towards we could Channel some of that towards using social for Ministry instead of using social for Ministry instead of using social for Ministry instead of just invitation to Ministry but alas just invitation to Ministry but alas just invitation to Ministry but alas this is my lot in life hey the churches this is my lot in life hey the churches this is my lot in life hey the churches I don't know what was in the water I

I don't know what was in the water I I don't know what was in the water I don't know why churches picked this up don't know why churches picked this up don't know why churches picked this up it was the baby puke yeah exactly I it was the baby puke yeah exactly I it was the baby puke yeah exactly I don't know why churches picked this up don't know why churches picked this up don't know why churches picked this up but they did I don't know like I've seen but they did I don't know like I've seen but they did I don't know like I've seen countless not not a handful not countless not not a handful not countless not not a handful not countless examples of churches just countless examples of churches just countless examples of churches just absolutely nailing this trend and you're absolutely nailing this trend and you're absolutely nailing this trend and you're right it is trendy but that's totally right it is trendy but that's totally right it is trendy but that's totally fine and that's the landscape of um fine and that's the landscape of um fine and that's the landscape of um short form video on social is Tik Tok short form video on social is Tik Tok short form video on social is Tik Tok started this trend with trending audio started this trend with trending audio started this trend with trending audio and such and this kind of like unique and such and this kind of like unique and such and this kind of like unique almost almost um inventive form of almost almost um inventive form of almost almost um inventive form of Comedy where it's like um a a trending Comedy where it's like um a a trending Comedy where it's like um a a trending sound or a trending clip and a a meme sound or a trending clip and a a meme sound or a trending clip and a a meme that's generated off of an original that's generated off of an original that's generated off of an original piece of content like the the type of piece of content like the the type of piece of content like the the type of com comedy that's been created through com comedy that's been created through com comedy that's been created through the Tik Tok archetype has almost I think the Tik Tok archetype has almost I think the Tik Tok archetype has almost I think it's Unique and um so these Trends they it's Unique and um so these Trends they it's Unique and um so these Trends they come and they go on short form video Tik come and they go on short form video Tik come and they go on short form video Tik Tok shorts and reals and there's no harm Tok shorts and reals and there's no harm Tok shorts and reals and there's no harm it's in fact it's even prudent for it's in fact it's even prudent for it's in fact it's even prudent for churches and and you're going to get churches and and you're going to get churches and and you're going to get this if you put if you equip young this if you put if you equip young this if you put if you equip young people in your church if you put a phone people in your church if you put a phone people in your church if you put a phone in the hand of Young Folks at your in the hand of Young Folks at your in the hand of Young Folks at your church to be responsible for these kinds church to be responsible for these kinds church to be responsible for these kinds of videos they're plugged into these of videos they're plugged into these of videos they're plugged into these Trends they're these Trends are coming Trends they're these Trends are coming Trends they're these Trends are coming across their social feeds and they have across their social feeds and they have across their social feeds and they have this comedic sense that sometimes I this comedic sense that sometimes I this comedic sense that sometimes I really don't have of like how to play really don't have of like how to play really don't have of like how to play off these these templates these trending off these these templates these trending off these these templates these trending audios and and such that like it's just audios and and such that like it's just audios and and such that like it's just a comedic muscle that I don't have or a comedic muscle that I don't have or a comedic muscle that I don't have or that I haven't trained but young people that I haven't trained but young people that I haven't trained but young people they get it and it's it's a really great they get it and it's it's a really great they get it and it's it's a really great opportunity for churches to use these opportunity for churches to use these opportunity for churches to use these Trends to their advantage yes somehow Trends to their advantage yes somehow Trends to their advantage yes somehow please find a way to to transcend your

please find a way to to transcend your please find a way to to transcend your content Beyond just um invitation and content Beyond just um invitation and content Beyond just um invitation and try and use these Trends as a means of try and use these Trends as a means of try and use these Trends as a means of invitation or uh information or actual invitation or uh information or actual invitation or uh information or actual some sort of substance of uh Ministry some sort of substance of uh Ministry some sort of substance of uh Ministry online but yeah I mean no harm in online but yeah I mean no harm in online but yeah I mean no harm in jumping on these Trends and using that jumping on these Trends and using that jumping on these Trends and using that momentum to get yourself a trending momentum to get yourself a trending momentum to get yourself a trending video because that's what's Happening video because that's what's Happening video because that's what's Happening Here churches are getting viral for me Here churches are getting viral for me Here churches are getting viral for me posts by executing this trend really posts by executing this trend really posts by executing this trend really well here's my here's my fear on a more well here's my here's my fear on a more well here's my here's my fear on a more serious note my sense is that these serious note my sense is that these serious note my sense is that these viral for me posts are happening almost viral for me posts are happening almost viral for me posts are happening almost entirely strictly within the church entirely strictly within the church entirely strictly within the church space my Instagram real feed was like space my Instagram real feed was like space my Instagram real feed was like inundated yeah for weeks with these inundated yeah for weeks with these inundated yeah for weeks with these videos and it was all it was and I would videos and it was all it was and I would videos and it was all it was and I would go to these Church's accounts cuz I'm go to these Church's accounts cuz I'm go to these Church's accounts cuz I'm trying to learn more about these trying to learn more about these trying to learn more about these churches like what what kind of church churches like what what kind of church churches like what what kind of church jumped onto this trend have they been jumped onto this trend have they been jumped onto this trend have they been doing a ton of creative stuff or was doing a ton of creative stuff or was doing a ton of creative stuff or was this like the one creative thing that this like the one creative thing that this like the one creative thing that they felt was accessible to them and they felt was accessible to them and they felt was accessible to them and pushed them over to the edge to give it pushed them over to the edge to give it pushed them over to the edge to give it a try because the other part is that a try because the other part is that a try because the other part is that there are very clear archetypes to there are very clear archetypes to there are very clear archetypes to follow like the first person that did follow like the first person that did follow like the first person that did the trust fall was the person that had the trust fall was the person that had the trust fall was the person that had the brilliant idea but that could be the brilliant idea but that could be the brilliant idea but that could be replicated it's a template that you can replicated it's a template that you can replicated it's a template that you can just follow and you would go to their just follow and you would go to their just follow and you would go to their accounts and like there would be this accounts and like there would be this accounts and like there would be this one outlier and it was this invitation one outlier and it was this invitation one outlier and it was this invitation post and my fear was like and and if post and my fear was like and and if post and my fear was like and and if people have um evidence the on the people have um evidence the on the people have um evidence the on the contrary I'd love to hear it but my contrary I'd love to hear it but my contrary I'd love to hear it but my sense is like these are not being sense is like these are not being sense is like these are not being distributed locally and regionally to distributed locally and regionally to distributed locally and regionally to people as actual invites the algorithm people as actual invites the algorithm people as actual invites the algorithm had the sense to realize this is like a had the sense to realize this is like a had the sense to realize this is like a industry Trend and so everyone in the industry Trend and so everyone in the industry Trend and so everyone in the industry appreciates it yeah but the

industry appreciates it yeah but the industry appreciates it yeah but the irony is that it's an invite and the irony is that it's an invite and the irony is that it's an invite and the people that would be receptive or need people that would be receptive or need people that would be receptive or need to see that invite are probably not to see that invite are probably not to see that invite are probably not seeing that content because it doesn't seeing that content because it doesn't seeing that content because it doesn't meet their need it meets my need because meet their need it meets my need because meet their need it meets my need because I work in a chur that's me kind of like dumping cold chur that's me kind of like dumping cold water and being like a bozo so don't put water and being like a bozo so don't put water and being like a bozo so don't put too much stock in that exercising that too much stock in that exercising that too much stock in that exercising that creative muscle for churches that creative muscle for churches that creative muscle for churches that weren't doing it before I think is weren't doing it before I think is weren't doing it before I think is plenty worthwhile so long as we say this plenty worthwhile so long as we say this plenty worthwhile so long as we say this is a great entry point now how can we do is a great entry point now how can we do is a great entry point now how can we do things that are more substantive from things that are more substantive from things that are more substantive from there that's fair okay next there that's fair okay next there that's fair okay next up on the updates and trends for summer up on the updates and trends for summer up on the updates and trends for summer 2024 we've got reals split design so 2024 we've got reals split design so 2024 we've got reals split design so this is a new trend that I have seen uh this is a new trend that I have seen uh this is a new trend that I have seen uh becoming more and more popular I have becoming more and more popular I have becoming more and more popular I have seen it from multiple creators I've seen seen it from multiple creators I've seen seen it from multiple creators I've seen it in the church space and outside the it in the church space and outside the it in the church space and outside the church space we're going to put an church space we're going to put an church space we're going to put an example again on the screen for those example again on the screen for those example again on the screen for those listening I want you to imagine a listening I want you to imagine a listening I want you to imagine a vertical canvas for Instagram reals now vertical canvas for Instagram reals now vertical canvas for Instagram reals now imagine that that canvas vertically is imagine that that canvas vertically is imagine that that canvas vertically is broken up into thirds the bottom third broken up into thirds the bottom third broken up into thirds the bottom third imagine a wide shot like the wide shot imagine a wide shot like the wide shot imagine a wide shot like the wide shot of this podcast so a wide shot of two of this podcast so a wide shot of two of this podcast so a wide shot of two people doing a podcast so this is the people doing a podcast so this is the people doing a podcast so this is the typical type of shot that would not fit typical type of shot that would not fit typical type of shot that would not fit on a vertical canvas because it is way on a vertical canvas because it is way on a vertical canvas because it is way too wide so you have to shrink it down too wide so you have to shrink it down too wide so you have to shrink it down now it only fits in the bottom third at now it only fits in the bottom third at now it only fits in the bottom third at the same time the remaining upper 2/3 of the same time the remaining upper 2/3 of the same time the remaining upper 2/3 of the canvas that are unoccupied at this the canvas that are unoccupied at this the canvas that are unoccupied at this point are a close-up shot so if I'm

point are a close-up shot so if I'm point are a close-up shot so if I'm talking that upper 2/3 is a close-up talking that upper 2/3 is a close-up talking that upper 2/3 is a close-up shot of me and that bottom third is the shot of me and that bottom third is the shot of me and that bottom third is the wide shot of both Alex and I m I don't wide shot of both Alex and I m I don't wide shot of both Alex and I m I don't know if I love this trend or if I hate know if I love this trend or if I hate know if I love this trend or if I hate this trend cuz on the one this trend cuz on the one this trend cuz on the one hand it keeps stopping my scroll okay hand it keeps stopping my scroll okay hand it keeps stopping my scroll okay but then I don't know where to look but then I don't know where to look but then I don't know where to look because there's no primary focal point I because there's no primary focal point I because there's no primary focal point I want to look and look at the wide shop want to look and look at the wide shop want to look and look at the wide shop because that's giving me more because that's giving me more because that's giving me more information yeah but I should probably information yeah but I should probably information yeah but I should probably be looking at the close shot because be looking at the close shot because be looking at the close shot because that's more like size appropriate for my that's more like size appropriate for my that's more like size appropriate for my mobile device we you know we talked mobile device we you know we talked mobile device we you know we talked about this sometimes with um the right about this sometimes with um the right about this sometimes with um the right the right zoom on a sermon clip for the right zoom on a sermon clip for the right zoom on a sermon clip for social yeah and that you don't want it social yeah and that you don't want it social yeah and that you don't want it to be like really too far away because to be like really too far away because to be like really too far away because it adds this level of distance there's it adds this level of distance there's it adds this level of distance there's this proximity effect where you want the this proximity effect where you want the this proximity effect where you want the person to feel close enough to you as person to feel close enough to you as person to feel close enough to you as you hold them in your palm that it feels you hold them in your palm that it feels you hold them in your palm that it feels like there's intimacy there like they're like there's intimacy there like they're like there's intimacy there like they're they're talking in a way that you can they're talking in a way that you can they're talking in a way that you can hear and they're out so far away so I I hear and they're out so far away so I I hear and they're out so far away so I I I don't love it because there's no clear I don't love it because there's no clear I don't love it because there's no clear focal point and I do find myself like focal point and I do find myself like focal point and I do find myself like going back and forth like I don't really going back and forth like I don't really going back and forth like I don't really know where to where to look on the other know where to where to look on the other know where to where to look on the other hand I'm like this is kind of cool do hand I'm like this is kind of cool do hand I'm like this is kind of cool do you think it's stopping your scroll you think it's stopping your scroll you think it's stopping your scroll because it's a pattern interrupt just because it's a pattern interrupt just because it's a pattern interrupt just because it's like oh I haven't seen too because it's like oh I haven't seen too because it's like oh I haven't seen too much of this before yeah I put about 80% much of this before yeah I put about 80% much of this before yeah I put about 80% of it into that so that's interesting of it into that so that's interesting of it into that so that's interesting because you know I'm thinking about this because you know I'm thinking about this because you know I'm thinking about this in the context of church okay like the in the context of church okay like the in the context of church okay like the clip we showed it's a it's a podcast uh clip we showed it's a it's a podcast uh clip we showed it's a it's a podcast uh clip so like you said similar to ours so

clip so like you said similar to ours so clip so like you said similar to ours so maybe your church has a podcast and so maybe your church has a podcast and so maybe your church has a podcast and so maybe that's like apples to apples for maybe that's like apples to apples for maybe that's like apples to apples for you you have you have uh a direct you you have you have uh a direct you you have you have uh a direct example for that but if you don't I'm example for that but if you don't I'm example for that but if you don't I'm wondering like how does this apply to wondering like how does this apply to wondering like how does this apply to churches we talked so much about um churches we talked so much about um churches we talked so much about um posting short form sermon Clips to your posting short form sermon Clips to your posting short form sermon Clips to your Church's um Instagram and Facebook and Church's um Instagram and Facebook and Church's um Instagram and Facebook and Tik Tok pages and so in that case I Tik Tok pages and so in that case I Tik Tok pages and so in that case I think this could work because the upper think this could work because the upper think this could work because the upper 23ds could be that classic like cropped 23ds could be that classic like cropped 23ds could be that classic like cropped shot of the pastor or preacher and the shot of the pastor or preacher and the shot of the pastor or preacher and the bottom third could be a more wide bottom third could be a more wide bottom third could be a more wide establishing shot of the room to give establishing shot of the room to give establishing shot of the room to give your viewers more information more your viewers more information more your viewers more information more context of like oh maybe they're coming context of like oh maybe they're coming context of like oh maybe they're coming across this your church for the first across this your church for the first across this your church for the first time what does the room look like what time what does the room look like what time what does the room look like what does the sanctuary look like what is the does the sanctuary look like what is the does the sanctuary look like what is the complexion of this church because if complexion of this church because if complexion of this church because if it's just cropped in I'm not sure if it's just cropped in I'm not sure if it's just cropped in I'm not sure if it's a small church or a large so maybe it's a small church or a large so maybe it's a small church or a large so maybe that gives a helpful piece of of that gives a helpful piece of of that gives a helpful piece of of information the reason I ask about the information the reason I ask about the information the reason I ask about the pattern interrupt is because if we're pattern interrupt is because if we're pattern interrupt is because if we're posting short form video clips of the posting short form video clips of the posting short form video clips of the same space every week at the same crop same space every week at the same crop same space every week at the same crop it over time could very well like become it over time could very well like become it over time could very well like become common to your followers or the folks common to your followers or the folks common to your followers or the folks who are seeing your content so mixing in who are seeing your content so mixing in who are seeing your content so mixing in one of or two of these types of split one of or two of these types of split one of or two of these types of split posts every once in a while or maybe one posts every once in a while or maybe one posts every once in a while or maybe one a week if you're posting three sermon a week if you're posting three sermon a week if you're posting three sermon Clips a week maybe that's enough to just Clips a week maybe that's enough to just Clips a week maybe that's enough to just provide a little bit of a pattern provide a little bit of a pattern provide a little bit of a pattern interrupt to stop someone who was going interrupt to stop someone who was going interrupt to stop someone who was going to otherwise scroll past it because to otherwise scroll past it because to otherwise scroll past it because they've already seen one of those sermon they've already seen one of those sermon they've already seen one of those sermon Clips this week maybe just the content's Clips this week maybe just the content's Clips this week maybe just the content's the same but maybe the design the way the same but maybe the design the way the same but maybe the design the way you're displaying the video um whether you're displaying the video um whether you're displaying the video um whether it's if it's the most effective for like it's if it's the most effective for like it's if it's the most effective for like concentration or not maybe it's enough concentration or not maybe it's enough concentration or not maybe it's enough to stop the scroll I'm not sure to stop the scroll I'm not sure to stop the scroll I'm not sure certainly something worth trying and no certainly something worth trying and no certainly something worth trying and no harm if you try it um because I agree I

harm if you try it um because I agree I harm if you try it um because I agree I think it it's visually intriguing just think it it's visually intriguing just think it it's visually intriguing just because it's unlike most stuff I'm because it's unlike most stuff I'm because it's unlike most stuff I'm seeing right now but practically like seeing right now but practically like seeing right now but practically like you said it's like where am I supposed you said it's like where am I supposed you said it's like where am I supposed to look and am I does it matter if I to look and am I does it matter if I to look and am I does it matter if I look in the right place or the wrong look in the right place or the wrong look in the right place or the wrong place where do they want me to look place where do they want me to look place where do they want me to look maybe that doesn't matter if the point maybe that doesn't matter if the point maybe that doesn't matter if the point is just to get you to stop your is just to get you to stop your is just to get you to stop your scrolling to ingest the content there's scrolling to ingest the content there's scrolling to ingest the content there's definitely Merit to the idea of definitely Merit to the idea of definitely Merit to the idea of providing context in that wide shot that providing context in that wide shot that providing context in that wide shot that you otherwise wouldn't get in the close you otherwise wouldn't get in the close you otherwise wouldn't get in the close shot because this does happen if you shot because this does happen if you shot because this does happen if you have a podcast where there are multiple have a podcast where there are multiple have a podcast where there are multiple people and the clip has just one person people and the clip has just one person people and the clip has just one person talking and you're like as the audience talking and you're like as the audience talking and you're like as the audience are they talking to an empty room are are they talking to an empty room are are they talking to an empty room are they talk to somebody else is there they talk to somebody else is there they talk to somebody else is there multiple people and then they'll cut to multiple people and then they'll cut to multiple people and then they'll cut to like the other person like oh wow they like the other person like oh wow they like the other person like oh wow they came out of nowhere because the canvas came out of nowhere because the canvas came out of nowhere because the canvas doesn't afford that level of context and doesn't afford that level of context and doesn't afford that level of context and so this does have Merit in that respect so this does have Merit in that respect so this does have Merit in that respect because you can see oh this is the because you can see oh this is the because you can see oh this is the closeup I'm focusing there but they're closeup I'm focusing there but they're closeup I'm focusing there but they're obviously also talking to somebody else obviously also talking to somebody else obviously also talking to somebody else uh obviously this is going to be in the uh obviously this is going to be in the uh obviously this is going to be in the trendy category I wouldn't expect uh trendy category I wouldn't expect uh trendy category I wouldn't expect uh this new design style to be like oh this new design style to be like oh this new design style to be like oh we've been doing it wrong this whole we've been doing it wrong this whole we've been doing it wrong this whole time no there was a reason that we've time no there was a reason that we've time no there was a reason that we've designed posts the way that we have so designed posts the way that we have so designed posts the way that we have so far I will say it is a bit disorienting far I will say it is a bit disorienting far I will say it is a bit disorienting as you try to bounce back between one as you try to bounce back between one as you try to bounce back between one and another I found myself not paying as and another I found myself not paying as and another I found myself not paying as much attention to the content once I much attention to the content once I much attention to the content once I have stopped scrolling because I'm like have stopped scrolling because I'm like have stopped scrolling because I'm like looking back and forth like a tennis looking back and forth like a tennis looking back and forth like a tennis match like left and right left and right match like left and right left and right match like left and right left and right except in a tennis match you clearly except in a tennis match you clearly except in a tennis match you clearly have one person heading back to the have one person heading back to the have one person heading back to the other there are two things happening at other there are two things happening at other there are two things happening at once right now it's like trying to watch once right now it's like trying to watch once right now it's like trying to watch multiple football games on the same multiple football games on the same multiple football games on the same screen NBA is over we're a couple months

screen NBA is over we're a couple months screen NBA is over we're a couple months away from praise God if you try to watch away from praise God if you try to watch away from praise God if you try to watch two football games at once what two football games at once what two football games at once what inevitably happens is you watch one play inevitably happens is you watch one play inevitably happens is you watch one play at a time can't watch two at once and at a time can't watch two at once and at a time can't watch two at once and what's strange about these clips is that what's strange about these clips is that what's strange about these clips is that the same person is talking in both Clips the same person is talking in both Clips the same person is talking in both Clips right but one's closeup and one's not I right but one's closeup and one's not I right but one's closeup and one's not I don't think that this is like the new don't think that this is like the new don't think that this is like the new unlocked version that like this is unlocked version that like this is unlocked version that like this is absolutely Superior in fact I think it's absolutely Superior in fact I think it's absolutely Superior in fact I think it's clearly inferior or else we would have clearly inferior or else we would have clearly inferior or else we would have always done it this way that being said always done it this way that being said always done it this way that being said it is novel and any novelty does mean it is novel and any novelty does mean it is novel and any novelty does mean you might be able to stop the scroll my you might be able to stop the scroll my you might be able to stop the scroll my fear would be does this stop the scroll fear would be does this stop the scroll fear would be does this stop the scroll and it's Superior that way and you can and it's Superior that way and you can and it's Superior that way and you can tell more views M but what we can't tell tell more views M but what we can't tell tell more views M but what we can't tell maybe is like is it effective in sharing maybe is like is it effective in sharing maybe is like is it effective in sharing the message because people might be the message because people might be the message because people might be disoriented by it yes they're stopping disoriented by it yes they're stopping disoriented by it yes they're stopping but are they stopping for the right but are they stopping for the right but are they stopping for the right reasons okay what about this you know I reasons okay what about this you know I reasons okay what about this you know I love a hybrid approach oh may I suggest love a hybrid approach oh may I suggest love a hybrid approach oh may I suggest a hybrid approach interesting first a hybrid approach interesting first a hybrid approach interesting first three seconds you do your split screen three seconds you do your split screen three seconds you do your split screen you give the context you give the you give the context you give the you give the context you give the information this is a podcast interview information this is a podcast interview information this is a podcast interview there's two people in this in this there's two people in this in this there's two people in this in this interview or this is a church of this interview or this is a church of this interview or this is a church of this size because we all know a small church size because we all know a small church size because we all know a small church can design a stage that makes it look can design a stage that makes it look can design a stage that makes it look like a big church if you're just cropped like a big church if you're just cropped like a big church if you're just cropped in on the preacher so you give in on the preacher so you give in on the preacher so you give information this is is a small church information this is is a small church information this is is a small church although maybe we've got an LED wall or although maybe we've got an LED wall or although maybe we've got an LED wall or whatever and then after 3 4 5 Seconds whatever and then after 3 4 5 Seconds whatever and then after 3 4 5 Seconds Boom full screen on the subject and so Boom full screen on the subject and so Boom full screen on the subject and so you just show that establishing shot as you just show that establishing shot as you just show that establishing shot as a split screen for the first 3 seconds 4 a split screen for the first 3 seconds 4 a split screen for the first 3 seconds 4 seconds 5 Seconds of the video and then seconds 5 Seconds of the video and then seconds 5 Seconds of the video and then the rest 25 seconds you just punch into the rest 25 seconds you just punch into the rest 25 seconds you just punch into the crop shot a hybrid approach I think the crop shot a hybrid approach I think the crop shot a hybrid approach I think that's that's that's better as I'm thinking about this

better as I'm thinking about this better as I'm thinking about this though am I going to be able to put a though am I going to be able to put a though am I going to be able to put a hook on the screen if I also have two hook on the screen if I also have two hook on the screen if I also have two shots already yeah that's fair too like shots already yeah that's fair too like shots already yeah that's fair too like I feel like I have to abandon the hook I feel like I have to abandon the hook I feel like I have to abandon the hook and just have captions because and the and just have captions because and the and just have captions because and the the example we showed that was step the example we showed that was step the example we showed that was step fdick and so his face is the hook right fdick and so his face is the hook right fdick and so his face is the hook right right he doesn't need a hook because in right he doesn't need a hook because in right he doesn't need a hook because in this space he's stopping the scroll just this space he's stopping the scroll just this space he's stopping the scroll just being him but right like if I have a being him but right like if I have a being him but right like if I have a hook on screen the hook is meant to be hook on screen the hook is meant to be hook on screen the hook is meant to be the focal point that's what's supposed the focal point that's what's supposed the focal point that's what's supposed to stop the scroll that's meeting the to stop the scroll that's meeting the to stop the scroll that's meeting the needs of people if you're stopping needs of people if you're stopping needs of people if you're stopping people with unfamiliar design in people with unfamiliar design in people with unfamiliar design in familiar places sure that's a fine familiar places sure that's a fine familiar places sure that's a fine starting point but that's again going to starting point but that's again going to starting point but that's again going to be inferior to the hook yeah be inferior to the hook yeah be inferior to the hook yeah I think I'm stopping because as a I think I'm stopping because as a I think I'm stopping because as a creative I'm like this is different I creative I'm like this is different I creative I'm like this is different I just don't I would probably not just don't I would probably not just don't I would probably not encourage churches to do it like I I'm encourage churches to do it like I I'm encourage churches to do it like I I'm not going to rush I don't think to start not going to rush I don't think to start not going to rush I don't think to start Distributing this style of template to Distributing this style of template to Distributing this style of template to our churches and be like hey let's start our churches and be like hey let's start our churches and be like hey let's start doing it this way as well right that's doing it this way as well right that's doing it this way as well right that's fair okay that's why we talk these fair okay that's why we talk these fair okay that's why we talk these things out because I said I don't know things out because I said I don't know things out because I said I don't know if I love it or hate it I still think if I love it or hate it I still think if I love it or hate it I still think it's pretty cool but creatives we have it's pretty cool but creatives we have it's pretty cool but creatives we have to serve our audience over what we think to serve our audience over what we think to serve our audience over what we think is cool I don't think it serves people is cool I don't think it serves people is cool I don't think it serves people as well okay okay YouTube thumbnail AB as well okay okay YouTube thumbnail AB as well okay okay YouTube thumbnail AB testing let's go we have had to use testing let's go we have had to use testing let's go we have had to use third party tools for so long YouTube third party tools for so long YouTube third party tools for so long YouTube had introduced this to a very small had introduced this to a very small had introduced this to a very small number of creators last year it is number of creators last year it is number of creators last year it is finally rolling out I tested it this finally rolling out I tested it this finally rolling out I tested it this morning and I had it quote YouTube is morning and I had it quote YouTube is morning and I had it quote YouTube is finally rolling out the ability for finally rolling out the ability for finally rolling out the ability for creators to test and compare how creators to test and compare how creators to test and compare how multiple video thumbnails perform the multiple video thumbnails perform the multiple video thumbnails perform the company announced on Tuesday the feature company announced on Tuesday the feature company announced on Tuesday the feature was first announced last June but at the

was first announced last June but at the was first announced last June but at the time it was only available to a few time it was only available to a few time it was only available to a few hundred creators with the new tool which hundred creators with the new tool which hundred creators with the new tool which YouTube calls thumbnail test and compare YouTube calls thumbnail test and compare YouTube calls thumbnail test and compare creators can test up to three thumbnails creators can test up to three thumbnails creators can test up to three thumbnails for a video YouTube will show your for a video YouTube will show your for a video YouTube will show your chosen thumbnails evenly across your chosen thumbnails evenly across your chosen thumbnails evenly across your videos viewers and then we'll select a videos viewers and then we'll select a videos viewers and then we'll select a winning thumbnail based on which one winning thumbnail based on which one winning thumbnail based on which one generates the most watch time okay so generates the most watch time okay so generates the most watch time okay so did you use it on today's did you use it on today's did you use it on today's video no no so you haven't tried it yet video no no so you haven't tried it yet video no no so you haven't tried it yet you just have it I think I'm going to you just have it I think I'm going to you just have it I think I'm going to try it on the main Channel okay and this try it on the main Channel okay and this try it on the main Channel okay and this is what I think many people will say as is what I think many people will say as is what I think many people will say as they're listening to this creating one they're listening to this creating one they're listening to this creating one thumbnail is hard enough yeah honestly thumbnail is hard enough yeah honestly thumbnail is hard enough yeah honestly oh sure I'll create three so let's talk oh sure I'll create three so let's talk oh sure I'll create three so let's talk about this yeah you're going to go to about this yeah you're going to go to about this yeah you're going to go to the effort to create three thumbnails the effort to create three thumbnails the effort to create three thumbnails and the effort it took to make three and the effort it took to make three and the effort it took to make three mediocre ones is the same that would mediocre ones is the same that would mediocre ones is the same that would have taken to make one great one have taken to make one great one have taken to make one great one probably that that I think that has probably that that I think that has probably that that I think that has Merit there is a way I think of doing Merit there is a way I think of doing Merit there is a way I think of doing this well so let's establish first that this well so let's establish first that this well so let's establish first that your thumbnail and your title are so your thumbnail and your title are so your thumbnail and your title are so important and on YouTube like important and on YouTube like important and on YouTube like literally half of what you literally half of what you literally half of what you do there's the 8020 rule it applies do there's the 8020 rule it applies do there's the 8020 rule it applies probably perfectly here like the videos probably perfectly here like the videos probably perfectly here like the videos that perform well for us have almost that perform well for us have almost that perform well for us have almost nothing to do with the content it is nothing to do with the content it is nothing to do with the content it is always the presentation don't judge a always the presentation don't judge a always the presentation don't judge a book by its cover literally no one has book by its cover literally no one has book by its cover literally no one has ever paid attention to that Mantra and ever paid attention to that Mantra and ever paid attention to that Mantra and everyone judges a video by its everyone judges a video by its everyone judges a video by its thumbnail and so any extra 5% 10% thumbnail and so any extra 5% 10% thumbnail and so any extra 5% 10% performance is going to be be worth your performance is going to be be worth your performance is going to be be worth your time and effort and what's really time and effort and what's really time and effort and what's really interesting to me is how YouTube is

interesting to me is how YouTube is interesting to me is how YouTube is choosing the winner it's not choosing the winner it's not choosing the winner it's not clickthrough rate it's watch time that's clickthrough rate it's watch time that's clickthrough rate it's watch time that's what YouTube wants most we talked about what YouTube wants most we talked about what YouTube wants most we talked about this on last week's episode the reason this on last week's episode the reason this on last week's episode the reason Instagram is prioritizing as its number Instagram is prioritizing as its number Instagram is prioritizing as its number one metric sends shares by the way it one metric sends shares by the way it one metric sends shares by the way it still says shares in a part of the app still says shares in a part of the app still says shares in a part of the app that's because it's the right it should that's because it's the right it should that's because it's the right it should be it's The Logical word for it M's be it's The Logical word for it M's be it's The Logical word for it M's deranged um is because they think that deranged um is because they think that deranged um is because they think that that metric is most valuable to the that metric is most valuable to the that metric is most valuable to the overall community and YouTube has been overall community and YouTube has been overall community and YouTube has been clear about this before but you can see clear about this before but you can see clear about this before but you can see it right here watch time is what they it right here watch time is what they it right here watch time is what they care about most so you might have and care about most so you might have and care about most so you might have and this is related to the last Trend you this is related to the last Trend you this is related to the last Trend you might have something that gets more might have something that gets more might have something that gets more clicks but people aren't watching as clicks but people aren't watching as clicks but people aren't watching as long YouTube's saying that's worse it's long YouTube's saying that's worse it's long YouTube's saying that's worse it's not a good signal to have a a a a not a good signal to have a a a a not a good signal to have a a a a thumbnail or a title that earns a click thumbnail or a title that earns a click thumbnail or a title that earns a click but when the click has followed through but when the click has followed through but when the click has followed through the watch time drops off because that's the watch time drops off because that's the watch time drops off because that's a signal that's like oh this isn't what a signal that's like oh this isn't what a signal that's like oh this isn't what I was expecting based off the thing that I was expecting based off the thing that I was expecting based off the thing that made me click so call that click plate made me click so call that click plate made me click so call that click plate if you want um but that's that's what if you want um but that's that's what if you want um but that's that's what that signal means it's like oh this that signal means it's like oh this that signal means it's like oh this isn't exactly what I what I was EXP isn't exactly what I what I was EXP isn't exactly what I what I was EXP expecting to see here right and to the expecting to see here right and to the expecting to see here right and to the last Trend it's like yeah this design last Trend it's like yeah this design last Trend it's like yeah this design might be novel and get people to stop might be novel and get people to stop might be novel and get people to stop the scroll but if it's disorienting or the scroll but if it's disorienting or the scroll but if it's disorienting or not as easy to pay attention and focus not as easy to pay attention and focus not as easy to pay attention and focus you're not receiving the message you're you're not receiving the message you're you're not receiving the message you're likely scrolling away so is it worth it likely scrolling away so is it worth it likely scrolling away so is it worth it how do you actually make use of this how do you actually make use of this how do you actually make use of this without becoming a professional without becoming a professional without becoming a professional thumbnail designer who does this thumbnail designer who does this thumbnail designer who does this fulltime okay the key with AB testing fulltime okay the key with AB testing fulltime okay the key with AB testing and this is not unique to to YouTube and this is not unique to to YouTube and this is not unique to to YouTube It's Universal is that the test are

It's Universal is that the test are It's Universal is that the test are meant to be very small you can only meant to be very small you can only meant to be very small you can only change one thing to actually get data so change one thing to actually get data so change one thing to actually get data so it's less about designing two separate it's less about designing two separate it's less about designing two separate thumbnails that's actually not what you thumbnails that's actually not what you thumbnails that's actually not what you want to do which should be a sigh of want to do which should be a sigh of want to do which should be a sigh of relief for every one of us me included relief for every one of us me included relief for every one of us me included what you're trying to do is change what you're trying to do is change what you're trying to do is change something very small so Mr Beast did something very small so Mr Beast did something very small so Mr Beast did this and his big Discovery last year as this and his big Discovery last year as this and his big Discovery last year as one of the creators that had Early one of the creators that had Early one of the creators that had Early Access to this was that he would do an Access to this was that he would do an Access to this was that he would do an identical thumbnail and on one he'd have identical thumbnail and on one he'd have identical thumbnail and on one he'd have a picture of his face with his mouth a picture of his face with his mouth a picture of his face with his mouth open and on one he'd have one with his open and on one he'd have one with his open and on one he'd have one with his mouth closed and historically all of his mouth closed and historically all of his mouth closed and historically all of his thumbnails were ones with his mouth open thumbnails were ones with his mouth open thumbnails were ones with his mouth open making this like big expressive face uh making this like big expressive face uh making this like big expressive face uh facial gesture facial expression and facial gesture facial expression and facial gesture facial expression and what he found was the closed mouth was what he found was the closed mouth was what he found was the closed mouth was delivering greater watch time and that delivering greater watch time and that delivering greater watch time and that was all he changed so we had a thumbnail was all he changed so we had a thumbnail was all he changed so we had a thumbnail for uh the debut episode of pro Church for uh the debut episode of pro Church for uh the debut episode of pro Church tools inc the new YouTube series and it tools inc the new YouTube series and it tools inc the new YouTube series and it was a picture of me and the video's was a picture of me and the video's was a picture of me and the video's title was our big announcement in title was our big announcement in title was our big announcement in Brackets finally Brackets finally Brackets finally so three versions of this thumbnail so three versions of this thumbnail so three versions of this thumbnail could be number one just the photo of me could be number one just the photo of me could be number one just the photo of me number two the photo of me with the text number two the photo of me with the text number two the photo of me with the text and then number three the photo of me and then number three the photo of me and then number three the photo of me with the text but different words so with the text but different words so with the text but different words so instead of saying our big announcement instead of saying our big announcement instead of saying our big announcement as the two words it could just say as the two words it could just say as the two words it could just say finally or if I didn't want to make finally or if I didn't want to make finally or if I didn't want to make three just one with me with the words three just one with me with the words three just one with me with the words one with me without the words and I one with me without the words and I one with me without the words and I could run that exact same test for 10 could run that exact same test for 10 could run that exact same test for 10 weeks 10 videos

weeks 10 videos weeks 10 videos one with me just photo one with me photo one with me just photo one with me photo one with me just photo one with me photo and text and over those 10 weeks I would and text and over those 10 weeks I would and text and over those 10 weeks I would be able to have enough data to say be able to have enough data to say be able to have enough data to say predictably thumbnails with text in our predictably thumbnails with text in our predictably thumbnails with text in our audience perform better now you might audience perform better now you might audience perform better now you might say brady obviously thumbnails with text say brady obviously thumbnails with text say brady obviously thumbnails with text perform better we've known this forever perform better we've known this forever perform better we've known this forever except that we've seen a lot of new except that we've seen a lot of new except that we've seen a lot of new trending emerging evidence that just trending emerging evidence that just trending emerging evidence that just plain photos work because they're less plain photos work because they're less plain photos work because they're less produced and thus they seem less produced and thus they seem less produced and thus they seem less rehearsed and scripted and staged like rehearsed and scripted and staged like rehearsed and scripted and staged like we're begging to get your click it's we're begging to get your click it's we're begging to get your click it's like I don't even want your click really like I don't even want your click really like I don't even want your click really well maybe I'll give it to you then so well maybe I'll give it to you then so well maybe I'll give it to you then so you'd be able to get that after 10 weeks you'd be able to get that after 10 weeks you'd be able to get that after 10 weeks and then maybe 10 weeks from there you and then maybe 10 weeks from there you and then maybe 10 weeks from there you could just experiment with text changes could just experiment with text changes could just experiment with text changes over after those 10 weeks you get to over after those 10 weeks you get to over after those 10 weeks you get to repeat it based off you know as like a repeat it based off you know as like a repeat it based off you know as like a stepping stone basically it's like okay stepping stone basically it's like okay stepping stone basically it's like okay we've established for us text on we've established for us text on we've established for us text on thumbnails works best so then after thumbnails works best so then after thumbnails works best so then after those 10 weeks you get to run a whole those 10 weeks you get to run a whole those 10 weeks you get to run a whole new test does text over top of an image new test does text over top of an image new test does text over top of an image with Brady with an open mouth work with Brady with an open mouth work with Brady with an open mouth work better than Brady with a closed mouth better than Brady with a closed mouth better than Brady with a closed mouth and what you should also be able to do and what you should also be able to do and what you should also be able to do is go backwards so if you don't want to is go backwards so if you don't want to is go backwards so if you don't want to do this this with like 10 videos in the do this this with like 10 videos in the do this this with like 10 videos in the future do a 10 backward and then there's future do a 10 backward and then there's future do a 10 backward and then there's less Stakes cuz it's not a new video and less Stakes cuz it's not a new video and less Stakes cuz it's not a new video and you can kind of see from there does you can kind of see from there does you can kind of see from there does YouTube so you can upload up to three YouTube so you can upload up to three YouTube so you can upload up to three thumbnails they they run their test yeah thumbnails they they run their test yeah thumbnails they they run their test yeah did they select the best performing one did they select the best performing one did they select the best performing one or do you have to go in and do it or do you have to go in and do it or do you have to go in and do it manually no they'll they'll do it and manually no they'll they'll do it and manually no they'll they'll do it and they'll just hey this is the one that they'll just hey this is the one that they'll just hey this is the one that we're going to go with how long is the we're going to go with how long is the we're going to go with how long is the testing period to this yeah it can take testing period to this yeah it can take testing period to this yeah it can take like up to a week because you'll need like up to a week because you'll need like up to a week because you'll need enough uh data to actually get it um enough uh data to actually get it um enough uh data to actually get it um with third party tools we would usually with third party tools we would usually with third party tools we would usually run it for you know 3 to seven days run it for you know 3 to seven days run it for you know 3 to seven days before we went with okay this is what

before we went with okay this is what before we went with okay this is what we're going to go with this is timeless we're going to go with this is timeless we're going to go with this is timeless AB testing is one of the most valuable AB testing is one of the most valuable AB testing is one of the most valuable ways of learning about your audience and ways of learning about your audience and ways of learning about your audience and learning about the language learning about the language learning about the language that is optimal in terms of your style that is optimal in terms of your style that is optimal in terms of your style and what resonates with and what resonates with and what resonates with people and I was talking with the church people and I was talking with the church people and I was talking with the church yesterday and we were doing we're doing yesterday and we were doing we're doing yesterday and we were doing we're doing this beta thing with churches where we this beta thing with churches where we this beta thing with churches where we have like coaching calls with and we have like coaching calls with and we have like coaching calls with and we make their social media content so just make their social media content so just make their social media content so just testing with a couple of churches seeing testing with a couple of churches seeing testing with a couple of churches seeing if it's valuable so I'm on the call with if it's valuable so I'm on the call with if it's valuable so I'm on the call with this church the first one that's done it this church the first one that's done it this church the first one that's done it we've been working with them for 30 we've been working with them for 30 we've been working with them for 30 days days days and in those first 30 days I said you and in those first 30 days I said you and in those first 30 days I said you know really it's kind of the first 90 know really it's kind of the first 90 know really it's kind of the first 90 days that we're looking at with Organic days that we're looking at with Organic days that we're looking at with Organic content to really get some feedback content to really get some feedback content to really get some feedback because once we start working together because once we start working together because once we start working together that's no weeks off great the next level that's no weeks off great the next level that's no weeks off great the next level on the Social Ministry mountain is viral on the Social Ministry mountain is viral on the Social Ministry mountain is viral for me post and I was like hopefully we for me post and I was like hopefully we for me post and I was like hopefully we get one two or three viral for me post get one two or three viral for me post get one two or three viral for me post in these first9 days because that will in these first9 days because that will in these first9 days because that will mean hey we have our first outlier and mean hey we have our first outlier and mean hey we have our first outlier and yes it's a small sample size but we we yes it's a small sample size but we we yes it's a small sample size but we we can look at this and say this post can look at this and say this post can look at this and say this post performed better than all the others why performed better than all the others why performed better than all the others why and we had our first viral for me post and we had our first viral for me post and we had our first viral for me post and it was a YouTube short and it had and it was a YouTube short and it had and it was a YouTube short and it had 10x as many views as the average of 10x as many views as the average of 10x as many views as the average of their previous you know 15 or so and so their previous you know 15 or so and so their previous you know 15 or so and so we looked at it and we said what about we looked at it and we said what about we looked at it and we said what about this specific this specific this specific video popped off and the hook was I'll video popped off and the hook was I'll video popped off and the hook was I'll make sure I get this right every make sure I get this right every make sure I get this right every forgiven sin has consequences forgiven sin has consequences forgiven sin has consequences that was the hook and I said to them I

that was the hook and I said to them I that was the hook and I said to them I was like I am confident that it's that was like I am confident that it's that was like I am confident that it's that hook that drove this is a viral for me hook that drove this is a viral for me hook that drove this is a viral for me post why because it's this unexpected post why because it's this unexpected post why because it's this unexpected twist M every forgiven sin has twist M every forgiven sin has twist M every forgiven sin has consequences no no every forgiven sin consequences no no every forgiven sin consequences no no every forgiven sin like it's forgiven like it's right like like it's forgiven like it's right like like it's forgiven like it's right like great it was forgiven it's like correct great it was forgiven it's like correct great it was forgiven it's like correct but here's the other thing that you need but here's the other thing that you need but here's the other thing that you need to consider and that twist is what makes to consider and that twist is what makes to consider and that twist is what makes you stop the scroll that hook you're you stop the scroll that hook you're you stop the scroll that hook you're like wait a minute that's an unexpected like wait a minute that's an unexpected like wait a minute that's an unexpected claim based on what I would think you're claim based on what I would think you're claim based on what I would think you're going to say what I said to this church going to say what I said to this church going to say what I said to this church is this is now a profound piece of data is this is now a profound piece of data is this is now a profound piece of data it's small sample size it's one thing it's small sample size it's one thing it's small sample size it's one thing and I said what I've done over 10 years and I said what I've done over 10 years and I said what I've done over 10 years is publish on is publish on is publish on social online thousands and thousands social online thousands and thousands social online thousands and thousands and thousands of pieces of content and and thousands of pieces of content and and thousands of pieces of content and every time I've published every time I've published every time I've published something I've had the chance to learn something I've had the chance to learn something I've had the chance to learn something and the more that I've learned something and the more that I've learned something and the more that I've learned about my audience and learned about me about my audience and learned about me about my audience and learned about me the better I've been able to serve them the better I've been able to serve them the better I've been able to serve them based on what I believe I have to offer based on what I believe I have to offer based on what I believe I have to offer and if you go back to the first content and if you go back to the first content and if you go back to the first content that I made in those first few years A that I made in those first few years A that I made in those first few years A lot of it was just like crickets because lot of it was just like crickets because lot of it was just like crickets because I cared about it but the audience didn't I cared about it but the audience didn't I cared about it but the audience didn't sure or I cared about it and they cared sure or I cared about it and they cared sure or I cared about it and they cared about it but I presented it in a really about it but I presented it in a really about it but I presented it in a really sloppy or just like trash way and so AB sloppy or just like trash way and so AB sloppy or just like trash way and so AB testing is a way of basically speeding testing is a way of basically speeding testing is a way of basically speeding up these learnings yeah these learnings up these learnings yeah these learnings up these learnings yeah these learnings are invaluable because they teach you are invaluable because they teach you are invaluable because they teach you about yourself and your ability to about yourself and your ability to about yourself and your ability to create and write and share the story and create and write and share the story and create and write and share the story and good news of Jesus but they also teach good news of Jesus but they also teach good news of Jesus but they also teach you about the audience where can you you about the audience where can you you about the audience where can you meet them we talk about the intersection meet them we talk about the intersection meet them we talk about the intersection of faith and culture that intersection

of faith and culture that intersection of faith and culture that intersection requires knowing the address what is the requires knowing the address what is the requires knowing the address what is the address where are people where where am address where are people where where am address where are people where where am I meeting them I know the message I have I meeting them I know the message I have I meeting them I know the message I have for them is valuable but I first need to for them is valuable but I first need to for them is valuable but I first need to meet them where they are to give it to meet them where they are to give it to meet them where they are to give it to them and these learnings are basically them and these learnings are basically them and these learnings are basically helping you discover like the helping you discover like the helping you discover like the coordinates on the map for where that coordinates on the map for where that coordinates on the map for where that intersection can actually begin yeah and intersection can actually begin yeah and intersection can actually begin yeah and on YouTube like we've been proponents of on YouTube like we've been proponents of on YouTube like we've been proponents of this for a long time like your church this for a long time like your church this for a long time like your church should be on YouTube you have the the should be on YouTube you have the the should be on YouTube you have the the high quality content already that you're high quality content already that you're high quality content already that you're making every week not just in the form making every week not just in the form making every week not just in the form of a sermon but in the form of content of a sermon but in the form of content of a sermon but in the form of content that you can repurpose for a platform that you can repurpose for a platform that you can repurpose for a platform like YouTube your church should have a like YouTube your church should have a like YouTube your church should have a presence on YouTube so for AB testing presence on YouTube so for AB testing presence on YouTube so for AB testing for us our YouTube our main YouTube for us our YouTube our main YouTube for us our YouTube our main YouTube channel has over 100,000 subscribers we channel has over 100,000 subscribers we channel has over 100,000 subscribers we have a large audience there already so have a large audience there already so have a large audience there already so our AB Tex testing takes on a different our AB Tex testing takes on a different our AB Tex testing takes on a different complexion but for you as a church who's complexion but for you as a church who's complexion but for you as a church who's maybe just getting started on YouTube maybe just getting started on YouTube maybe just getting started on YouTube who's trying to find an audience this is who's trying to find an audience this is who's trying to find an audience this is going to give you such valuable insight going to give you such valuable insight going to give you such valuable insight into like why are strangers folks who into like why are strangers folks who into like why are strangers folks who aren't already subscribed to our Channel aren't already subscribed to our Channel aren't already subscribed to our Channel why are they clicking what videos are why are they clicking what videos are why are they clicking what videos are they clicking on um so the fact that they clicking on um so the fact that they clicking on um so the fact that this is available to every Creator now this is available to every Creator now this is available to every Creator now on YouTube is just such a win um and I on YouTube is just such a win um and I on YouTube is just such a win um and I am right about that it's available to am right about that it's available to am right about that it's available to every Creator now right so they say yeah every Creator now right so they say yeah every Creator now right so they say yeah and so that's such a win for churches and so that's such a win for churches and so that's such a win for churches who are just waiting into YouTube this who are just waiting into YouTube this who are just waiting into YouTube this this gargantuan pool of already existing this gargantuan pool of already existing this gargantuan pool of already existing content and trying to bring you know content and trying to bring you know content and trying to bring you know what we believe to be the best story what we believe to be the best story what we believe to be the best story ever told to to the world and so using ever told to to the world and so using ever told to to the world and so using this tool to determine what types of this tool to determine what types of this tool to determine what types of visual um you know stimuli folks are visual um you know stimuli folks are visual um you know stimuli folks are clicking on to find your probably clicking on to find your probably clicking on to find your probably unknown YouTube channel is going to be unknown YouTube channel is going to be unknown YouTube channel is going to be really insightful okay final update SL

really insightful okay final update SL really insightful okay final update SL trend for summer 2024 carousels over trend for summer 2024 carousels over trend for summer 2024 carousels over reals question mark So this comes from reals question mark So this comes from reals question mark So this comes from hoot site globally carousels have the hoot site globally carousels have the hoot site globally carousels have the highest average rate of all types of highest average rate of all types of highest average rate of all types of Instagram posts at Instagram posts at Instagram posts at 0.62% and then this comes from social 0.62% and then this comes from social 0.62% and then this comes from social Insider quote Instagram reals faced a Insider quote Instagram reals faced a Insider quote Instagram reals faced a 25% decrease in engagement across 2023 25% decrease in engagement across 2023 25% decrease in engagement across 2023 now I want to cut off everyone what now I want to cut off everyone what now I want to cut off everyone what they're thinking right now oh reals are they're thinking right now oh reals are they're thinking right now oh reals are out carousels are in that's not what I'm out carousels are in that's not what I'm out carousels are in that's not what I'm saying Reals in that social Insider saying Reals in that social Insider saying Reals in that social Insider report where they've gone down 25% were report where they've gone down 25% were report where they've gone down 25% were still higher than carousels at the end still higher than carousels at the end still higher than carousels at the end of 2023 it's just that they had such a of 2023 it's just that they had such a of 2023 it's just that they had such a high point sure the engagement was so high point sure the engagement was so high point sure the engagement was so high that it could only come down yeah high that it could only come down yeah high that it could only come down yeah it's like real estate the inverse of it it's like real estate the inverse of it it's like real estate the inverse of it where it's like hey we've settled in where it's like hey we've settled in where it's like hey we've settled in this new land what can can someone come this new land what can can someone come this new land what can can someone come live here if you want to come live here live here if you want to come live here live here if you want to come live here we'll give you free land and everyone's we'll give you free land and everyone's we'll give you free land and everyone's like okay let's go live there well what like okay let's go live there well what like okay let's go live there well what happens when everyone goes there land is happens when everyone goes there land is happens when everyone goes there land is a bit more expensive and then a few more a bit more expensive and then a few more a bit more expensive and then a few more years from then land's a bit more years from then land's a bit more years from then land's a bit more expensive then you run out of land expensive then you run out of land expensive then you run out of land exactly and so Real's engagement going exactly and so Real's engagement going exactly and so Real's engagement going down in 2023 is not a surprise like it down in 2023 is not a surprise like it down in 2023 is not a surprise like it couldn't have gone up it was like a couldn't have gone up it was like a couldn't have gone up it was like a cheat code for a good like six months cheat code for a good like six months cheat code for a good like six months what is interesting is kind of like what is interesting is kind of like what is interesting is kind of like seeing the intersection there's that seeing the intersection there's that seeing the intersection there's that word again of like is Carousel actually word again of like is Carousel actually word again of like is Carousel actually starting to displace Real's spot as the starting to displace Real's spot as the starting to displace Real's spot as the number one uh form of content and we've number one uh form of content and we've number one uh form of content and we've begun seeing this on our account at

begun seeing this on our account at begun seeing this on our account at Brady sheerer I have talked about this Brady sheerer I have talked about this Brady sheerer I have talked about this over the past few months at first I was over the past few months at first I was over the past few months at first I was just kind of noticing it myself like oh just kind of noticing it myself like oh just kind of noticing it myself like oh interesting our reals used to be like interesting our reals used to be like interesting our reals used to be like predictably reaching tens of thousands predictably reaching tens of thousands predictably reaching tens of thousands hundreds of thousands and now it's our hundreds of thousands and now it's our hundreds of thousands and now it's our carousels that are predictably doing carousels that are predictably doing carousels that are predictably doing that M and real still have a higher that M and real still have a higher that M and real still have a higher upside but they also have a lower low upside but they also have a lower low upside but they also have a lower low side and then it got to the point where side and then it got to the point where side and then it got to the point where it was carousels that were becoming it was carousels that were becoming it was carousels that were becoming viral for me and reals that were like viral for me and reals that were like viral for me and reals that were like maybe they didn't even have as much maybe they didn't even have as much maybe they didn't even have as much upside and so this is also kind of upside and so this is also kind of upside and so this is also kind of leading into my next season's prediction leading into my next season's prediction leading into my next season's prediction I expect this to continue I would I expect this to continue I would I expect this to continue I would anticipate in anticipate in anticipate in Autumn reflecting on this and being like Autumn reflecting on this and being like Autumn reflecting on this and being like yeah like reals continue to be like yeah yeah like reals continue to be like yeah yeah like reals continue to be like yeah pretty good but not what it once was and pretty good but not what it once was and pretty good but not what it once was and also W carousels out of nowhere are kind also W carousels out of nowhere are kind also W carousels out of nowhere are kind of like shooting up because carousels of like shooting up because carousels of like shooting up because carousels used to be really only for your existing used to be really only for your existing used to be really only for your existing audience they weren't reaching new audience they weren't reaching new audience they weren't reaching new people and I know they're reaching new people and I know they're reaching new people and I know they're reaching new people because I can look at the people because I can look at the people because I can look at the comments and people are angry yeah and comments and people are angry yeah and comments and people are angry yeah and that means new audiences are being that means new audiences are being that means new audiences are being reached what do you think it is about reached what do you think it is about reached what do you think it is about carousels like and that's even as I carousels like and that's even as I carousels like and that's even as I asked that question maybe it's not a asked that question maybe it's not a asked that question maybe it's not a fair one but like why do we think it's fair one but like why do we think it's fair one but like why do we think it's carousels that are performing so well carousels that are performing so well carousels that are performing so well across like not just across the church across like not just across the church across like not just across the church space or like across the coffee space space or like across the coffee space space or like across the coffee space but like just across the platform like but like just across the platform like but like just across the platform like these these educational type carousels these these educational type carousels these these educational type carousels that can be quite lengthy up to 10 that can be quite lengthy up to 10 that can be quite lengthy up to 10 slides are performing really well what slides are performing really well what slides are performing really well what is it about carousels do you think so

is it about carousels do you think so is it about carousels do you think so the first is that reals really only had the first is that reals really only had the first is that reals really only had a could only go down from where it began a could only go down from where it began a could only go down from where it began that's just the reality of any new that's just the reality of any new that's just the reality of any new feature any new feature usually gets feature any new feature usually gets feature any new feature usually gets Juiced by the platform and so it's not Juiced by the platform and so it's not Juiced by the platform and so it's not always always always reflective how often you see it it's not reflective how often you see it it's not reflective how often you see it it's not always reflective of how much people always reflective of how much people always reflective of how much people want to see it it can be partly that but want to see it it can be partly that but want to see it it can be partly that but also pretty heavily influenced by also pretty heavily influenced by also pretty heavily influenced by platforms being like this is an platforms being like this is an platforms being like this is an important feature for us we need to in important feature for us we need to in important feature for us we need to in this case rival Tik talk so you're going this case rival Tik talk so you're going this case rival Tik talk so you're going to learn to like reals you're just going to learn to like reals you're just going to learn to like reals you're just going to learn to like them because they're to learn to like them because they're to learn to like them because they're here and then after a couple of years here and then after a couple of years here and then after a couple of years the platform can't juice it that way the platform can't juice it that way the platform can't juice it that way anymore or more likely they have no need anymore or more likely they have no need anymore or more likely they have no need to juice it that way anymore and so what to juice it that way anymore and so what to juice it that way anymore and so what kind of settles in is how much do people kind of settles in is how much do people kind of settles in is how much do people actually like this and so maybe what actually like this and so maybe what actually like this and so maybe what we're seeing is partly the audience we're seeing is partly the audience we're seeing is partly the audience being like yeah reals are cool but like being like yeah reals are cool but like being like yeah reals are cool but like they were never like as cool as they were never like as cool as they were never like as cool as Instagram made them seem based on like Instagram made them seem based on like Instagram made them seem based on like you would think that's all we wanted in you would think that's all we wanted in you would think that's all we wanted in our feed but that isn't all we wanted our feed but that isn't all we wanted our feed but that isn't all we wanted and then the second thing and this is and then the second thing and this is and then the second thing and this is the obvious one Instagram is cop to this the obvious one Instagram is cop to this the obvious one Instagram is cop to this we've seen it anecdotally every Carousel we've seen it anecdotally every Carousel we've seen it anecdotally every Carousel gives you multiple bites of the Apple gives you multiple bites of the Apple gives you multiple bites of the Apple you have your first Slide the second you have your first Slide the second you have your first Slide the second slide and the third slide misser said in slide and the third slide misser said in slide and the third slide misser said in a recent interview all three of those a recent interview all three of those a recent interview all three of those can show up on a feed and I texted you can show up on a feed and I texted you can show up on a feed and I texted you the other day I sent you a screenshot I the other day I sent you a screenshot I the other day I sent you a screenshot I was on my personal Instagram feed and a was on my personal Instagram feed and a was on my personal Instagram feed and a post that I had liked from our church I post that I had liked from our church I post that I had liked from our church I had already engaged the heart was red I had already engaged the heart was red I had already engaged the heart was red I had already engaged with the had already engaged with the had already engaged with the post was it three days later they they

post was it three days later they they post was it three days later they they gave me the second slide of that gave me the second slide of that gave me the second slide of that Carousel in my feed again so it's not Carousel in my feed again so it's not Carousel in my feed again so it's not like I scrolled past it and didn't like I scrolled past it and didn't like I scrolled past it and didn't engage with it so they're giving me engage with it so they're giving me engage with it so they're giving me another chance I literally engaged with another chance I literally engaged with another chance I literally engaged with it I liked it and 3 days later they sent it I liked it and 3 days later they sent it I liked it and 3 days later they sent me the second slide in that Carousel so me the second slide in that Carousel so me the second slide in that Carousel so it's like it's almost a bit of a hack of it's like it's almost a bit of a hack of it's like it's almost a bit of a hack of the feed in a sense you're never going the feed in a sense you're never going the feed in a sense you're never going to see the same real twice your feed um to see the same real twice your feed um to see the same real twice your feed um but you will see the same Carousel once but you will see the same Carousel once but you will see the same Carousel once twice and up to three times even after twice and up to three times even after twice and up to three times even after you've engaged with it which is which is you've engaged with it which is which is you've engaged with it which is which is pretty unique now I will say for me as a pretty unique now I will say for me as a pretty unique now I will say for me as a Creator carousels really align with my Creator carousels really align with my Creator carousels really align with my uh approach because I love to write and uh approach because I love to write and uh approach because I love to write and so Translating that to carousels is is so Translating that to carousels is is so Translating that to carousels is is pretty easy I still think church is like pretty easy I still think church is like pretty easy I still think church is like the content so easily goes to reals it the content so easily goes to reals it the content so easily goes to reals it doesn't so easily go to carosel so this doesn't so easily go to carosel so this doesn't so easily go to carosel so this is where just because because there's a is where just because because there's a is where just because because there's a trend happening on social it might not trend happening on social it might not trend happening on social it might not be the best trend for you for the be the best trend for you for the be the best trend for you for the longest time I've wanted carousels to longest time I've wanted carousels to longest time I've wanted carousels to perform better than they did because perform better than they did because perform better than they did because like I'm really good at writing and I like I'm really good at writing and I like I'm really good at writing and I can format I can format a lot into a can format I can format a lot into a can format I can format a lot into a carousel posst take something that is carousel posst take something that is carousel posst take something that is complex and make it easy to digest make complex and make it easy to digest make complex and make it easy to digest make it compelling for people make it it compelling for people make it it compelling for people make it memorable and thus the concept performs memorable and thus the concept performs memorable and thus the concept performs well precisely sendable some would say well precisely sendable some would say well precisely sendable some would say on reals I can do that but I just don't on reals I can do that but I just don't on reals I can do that but I just don't know if that's like where my strengths know if that's like where my strengths know if that's like where my strengths naturally go to church is like you have naturally go to church is like you have naturally go to church is like you have the the the and so it's going to be a lot hard to and so it's going to be a lot hard to and so it's going to be a lot hard to get to Carousel it would be real so I get to Carousel it would be real so I get to Carousel it would be real so I don't want churches to listen to this don't want churches to listen to this don't want churches to listen to this and oh carousels are performing better and oh carousels are performing better and oh carousels are performing better we should pivot to that no because then we should pivot to that no because then we should pivot to that no because then you'd be kind of like abandoning your you'd be kind of like abandoning your you'd be kind of like abandoning your strength so it's good thing to be aware

strength so it's good thing to be aware strength so it's good thing to be aware of it but it doesn't necessarily mean of it but it doesn't necessarily mean of it but it doesn't necessarily mean that you should be jumping on the back that you should be jumping on the back that you should be jumping on the back of that Trend and R riding that wave of that Trend and R riding that wave of that Trend and R riding that wave this is the thing with Trends not every this is the thing with Trends not every this is the thing with Trends not every trend is for you yeah not every trend is trend is for you yeah not every trend is trend is for you yeah not every trend is for you Alex do you care to share your for you Alex do you care to share your for you Alex do you care to share your uh prediction for Autumn 2024 I do uh prediction for Autumn 2024 I do uh prediction for Autumn 2024 I do that's why watching an interview with um that's why watching an interview with um that's why watching an interview with um Tim Cook the other day uh their WWDC Tim Cook the other day uh their WWDC Tim Cook the other day uh their WWDC conference just happened you know their conference just happened you know their conference just happened you know their developer conference where they talk developer conference where they talk developer conference where they talk about uh their operating systems and about uh their operating systems and about uh their operating systems and such and everyone's just been like such and everyone's just been like such and everyone's just been like anxiously awaiting for AI to be welcomed anxiously awaiting for AI to be welcomed anxiously awaiting for AI to be welcomed into like the Apple ecosystem as a into like the Apple ecosystem as a into like the Apple ecosystem as a native baked in feature um and so I I native baked in feature um and so I I native baked in feature um and so I I watched the the conference and it was watched the the conference and it was watched the the conference and it was cool and it was um uh yeah it it was cool and it was um uh yeah it it was cool and it was um uh yeah it it was cool but what really captured my cool but what really captured my cool but what really captured my attention was an interview that Tim Cook attention was an interview that Tim Cook attention was an interview that Tim Cook did with Marquez brownley so Marquez did with Marquez brownley so Marquez did with Marquez brownley so Marquez brownley is one of my favorite YouTube brownley is one of my favorite YouTube brownley is one of my favorite YouTube uh YouTubers famously known as MKBHD on uh YouTubers famously known as MKBHD on uh YouTubers famously known as MKBHD on YouTube and he does tech reviews but he YouTube and he does tech reviews but he YouTube and he does tech reviews but he does a lot more than that he's just a does a lot more than that he's just a does a lot more than that he's just a really like well-respected voice in the really like well-respected voice in the really like well-respected voice in the tech space which is kind of proven by tech space which is kind of proven by tech space which is kind of proven by the fact that Tim Cook sat down with him the fact that Tim Cook sat down with him the fact that Tim Cook sat down with him at this conference and did a sit down at this conference and did a sit down at this conference and did a sit down interview with him and they were talking interview with him and they were talking interview with him and they were talking about Apple's relationship with AI and about Apple's relationship with AI and about Apple's relationship with AI and I'm actually I'm not gonna I'm not going I'm actually I'm not gonna I'm not going I'm actually I'm not gonna I'm not going to talk about AI here okay this is not to talk about AI here okay this is not to talk about AI here okay this is not what I'm talking about um I know I talk what I'm talking about um I know I talk what I'm talking about um I know I talk about AI a lot generative AI but this is about AI a lot generative AI but this is about AI a lot generative AI but this is not what I'm talking about but their not what I'm talking about but their not what I'm talking about but their their conversation was about AI which their conversation was about AI which their conversation was about AI which Apple of course what does AI stand for Apple of course what does AI stand for Apple of course what does AI stand for calling Apple calling Apple calling Apple intelligence and only Apple could hijack intelligence and only Apple could hijack intelligence and only Apple could hijack an acronym and be like here's the thing an acronym and be like here's the thing an acronym and be like here's the thing about an acronym that you thought you about an acronym that you thought you about an acronym that you thought you knew it's wrong yeah knew it's wrong yeah knew it's wrong yeah and the conversation took this like

and the conversation took this like and the conversation took this like fascinating turn and and I I really I've fascinating turn and and I I really I've fascinating turn and and I I really I've always liked Tim uh I I I appreciate him always liked Tim uh I I I appreciate him always liked Tim uh I I I appreciate him and especially in these interviews he and especially in these interviews he and especially in these interviews he just seems to be similar to Adam merer just seems to be similar to Adam merer just seems to be similar to Adam merer we were talking about a couple weeks ago we were talking about a couple weeks ago we were talking about a couple weeks ago he seems to be like kind of an open book he seems to be like kind of an open book he seems to be like kind of an open book guy he's just eager to like sit down and guy he's just eager to like sit down and guy he's just eager to like sit down and and chat about things and speak to them and chat about things and speak to them and chat about things and speak to them plainly and he sat down with Marquez and plainly and he sat down with Marquez and plainly and he sat down with Marquez and and he said this thing he says they're and he said this thing he says they're and he said this thing he says they're talking about Ai and and the phones and talking about Ai and and the phones and talking about Ai and and the phones and technology and all this stuff and Tim's technology and all this stuff and Tim's technology and all this stuff and Tim's like yeah but if you're looking at your like yeah but if you're looking at your like yeah but if you're looking at your phone more than you're looking at phone more than you're looking at phone more than you're looking at someone else's eyes like there's someone else's eyes like there's someone else's eyes like there's something arai here there's something something arai here there's something something arai here there's something wrong with that and he said he said um wrong with that and he said he said um wrong with that and he said he said um Marquez asked him he said do you think Marquez asked him he said do you think Marquez asked him he said do you think that there's a possibility there's a that there's a possibility there's a that there's a possibility there's a future where we're actually using our future where we're actually using our future where we're actually using our phones less because of what the phones less because of what the phones less because of what the intelligence can do and Tim responded he intelligence can do and Tim responded he intelligence can do and Tim responded he says he says says absolutely I think says he says says absolutely I think says he says says absolutely I think that's that's um a possibility and he that's that's um a possibility and he that's that's um a possibility and he says it's a significant possibility and says it's a significant possibility and says it's a significant possibility and so my prediction is that it's going to so my prediction is that it's going to so my prediction is that it's going to start with adults I hope it starts with start with adults I hope it starts with start with adults I hope it starts with adults folks I feel the the tide adults folks I feel the the tide adults folks I feel the the tide starting to turn and this is anecdotal starting to turn and this is anecdotal starting to turn and this is anecdotal this is my own experience this is this is my own experience this is this is my own experience this is because you're old yeah this is the because you're old yeah this is the because you're old yeah this is the experience in my in my friend groups in experience in my in my friend groups in experience in my in my friend groups in my family I feel this tension that my family I feel this tension that my family I feel this tension that adults my age are having with their adults my age are having with their adults my age are having with their relationship with their devices and so relationship with their devices and so relationship with their devices and so the trend I I not just hoping that we're the trend I I not just hoping that we're the trend I I not just hoping that we're going to see I actually think we're going to see I actually think we're going to see I actually think we're going to see is folks like making going to see is folks like making going to see is folks like making efforts to be a little bit more efforts to be a little bit more efforts to be a little bit more unplugged and actually spend less time unplugged and actually spend less time unplugged and actually spend less time using their phones and so Tim said he using their phones and so Tim said he using their phones and so Tim said he said he said for us as Apple we've never said he said for us as Apple we've never said he said for us as Apple we've never been motivated by um how to get people

been motivated by um how to get people been motivated by um how to get people to spend more of their lives on their to spend more of their lives on their to spend more of their lives on their devices he says everything we do as a devices he says everything we do as a devices he says everything we do as a company is is a model our model isn't company is is a model our model isn't company is is a model our model isn't that doesn't need one that that needs that doesn't need one that that needs that doesn't need one that that needs engagement to succeed he said our model engagement to succeed he said our model engagement to succeed he said our model is one where we actually want to empower is one where we actually want to empower is one where we actually want to empower you to do things that you couldn't do you to do things that you couldn't do you to do things that you couldn't do before so he said like it's not about before so he said like it's not about before so he said like it's not about spending more time on your phone it's spending more time on your phone it's spending more time on your phone it's about using your phone to do something about using your phone to do something about using your phone to do something that you weren't able to do before right that you weren't able to do before right that you weren't able to do before right did he say it's about uh basically did he say it's about uh basically did he say it's about uh basically ruining every previous creative industry ruining every previous creative industry ruining every previous creative industry with a giant tablet that like crushes with a giant tablet that like crushes with a giant tablet that like crushes down on it did he say talk about that on down on it did he say talk about that on down on it did he say talk about that on a different episode okay um but this is a different episode okay um but this is a different episode okay um but this is this is this is who you're listening to this is this is who you're listening to this is this is who you're listening to but I did and so his whole thing is like but I did and so his whole thing is like but I did and so his whole thing is like the intelligence that we're baking into the intelligence that we're baking into the intelligence that we're baking into the phones he's like it's actually the phones he's like it's actually the phones he's like it's actually designed to do a little bit more of the designed to do a little bit more of the designed to do a little bit more of the work work for you to in theory get you work work for you to in theory get you work work for you to in theory get you to use your phone less so he talked to use your phone less so he talked to use your phone less so he talked about his own experience with um screen about his own experience with um screen about his own experience with um screen time and the way he manages time and the way he manages time and the way he manages notifications he's like yeah these notifications he's like yeah these notifications he's like yeah these features are built into the iPhone into features are built into the iPhone into features are built into the iPhone into our operating systems to actually get our operating systems to actually get our operating systems to actually get you to use your phone less and you to use your phone less and you to use your phone less and culturally we see this so like um I'm culturally we see this so like um I'm culturally we see this so like um I'm not sure if we've mentioned this guy in not sure if we've mentioned this guy in not sure if we've mentioned this guy in the podcast before but Jonathan height the podcast before but Jonathan height the podcast before but Jonathan height he's he's recently published this um I he's he's recently published this um I he's he's recently published this um I mean famous book at this point called mean famous book at this point called mean famous book at this point called called the anxious generation it was the called the anxious generation it was the called the anxious generation it was the The New York Times number one The New York Times number one The New York Times number one best-selling audio book in the month of best-selling audio book in the month of best-selling audio book in the month of May so like culturally people are paying May so like culturally people are paying May so like culturally people are paying attention to this book and he's saying attention to this book and he's saying attention to this book and he's saying like phones are are killing us and he's like phones are are killing us and he's like phones are are killing us and he's not like an he's not a lite he's like not like an he's not a lite he's like not like an he's not a lite he's like you don't have to throw your phone into you don't have to throw your phone into you don't have to throw your phone into the sea but he's like he's he's laying the sea but he's like he's he's laying the sea but he's like he's he's laying out some data and saying like this is out some data and saying like this is out some data and saying like this is really not good for our mental health really not good for our mental health really not good for our mental health and maybe we shouldn't be giving phones and maybe we shouldn't be giving phones and maybe we shouldn't be giving phones to our kids as early as we're giving

to our kids as early as we're giving to our kids as early as we're giving them to them or we just generally need them to them or we just generally need them to them or we just generally need to be spending less time on our phones to be spending less time on our phones to be spending less time on our phones and so culturally this is a conversation and so culturally this is a conversation and so culturally this is a conversation this is like a ground swell that's this is like a ground swell that's this is like a ground swell that's coming up I feel this in my own life we coming up I feel this in my own life we coming up I feel this in my own life we feel this tension in our home uh we talk feel this tension in our home uh we talk feel this tension in our home uh we talk about it here in the office we talk about it here in the office we talk about it here in the office we talk about it at church so just like about it at church so just like about it at church so just like culturally I'm I'm getting the sense culturally I'm I'm getting the sense culturally I'm I'm getting the sense that this is a ground so that's that this is a ground so that's that this is a ground so that's beginning that like okay maybe we've hit beginning that like okay maybe we've hit beginning that like okay maybe we've hit the ceiling of how much we can be on the ceiling of how much we can be on the ceiling of how much we can be on these things and to hear Tim say like these things and to hear Tim say like these things and to hear Tim say like yeah the the ethos of this company you yeah the the ethos of this company you yeah the the ethos of this company you know one of the biggest tech companies know one of the biggest tech companies know one of the biggest tech companies in the world is not actually to get you in the world is not actually to get you in the world is not actually to get you to spend more time on your phone but to spend more time on your phone but to spend more time on your phone but it's to get you to be able to do things it's to get you to be able to do things it's to get you to be able to do things you've never been able to do before and you've never been able to do before and you've never been able to do before and so the the role of Apple intelligence is so the the role of Apple intelligence is so the the role of Apple intelligence is actually to automate some more things actually to automate some more things actually to automate some more things for you so that you have more time to for you so that you have more time to for you so that you have more time to like get out and go for a hike I'm like get out and go for a hike I'm like get out and go for a hike I'm encouraged by that and that's um that's encouraged by that and that's um that's encouraged by that and that's um that's my prediction is that culturally um my prediction is that culturally um my prediction is that culturally um folks are going to to find more ways to folks are going to to find more ways to folks are going to to find more ways to become a little bit more disconnected so become a little bit more disconnected so become a little bit more disconnected so maybe that's like you know at family maybe that's like you know at family maybe that's like you know at family dinner having a bowl where you put your dinner having a bowl where you put your dinner having a bowl where you put your phone in the bowl or maybe that people phone in the bowl or maybe that people phone in the bowl or maybe that people go as far to like buying what's that new go as far to like buying what's that new go as far to like buying what's that new phone called The Light phone where have phone called The Light phone where have phone called The Light phone where have you seen that I think it was the Light you seen that I think it was the Light you seen that I think it was the Light phone 3 was like released on the same phone 3 was like released on the same phone 3 was like released on the same day as the Apple conference which is day as the Apple conference which is day as the Apple conference which is just amazing which is like it's just just amazing which is like it's just just amazing which is like it's just like a dumb down phone so you there's like a dumb down phone so you there's like a dumb down phone so you there's social media on it but you can like make social media on it but you can like make social media on it but you can like make phone calls and texts um folks like phone calls and texts um folks like phone calls and texts um folks like transitioning to a device like that I'm transitioning to a device like that I'm transitioning to a device like that I'm not sure um now certainly if if we not sure um now certainly if if we not sure um now certainly if if we experience like a cultural movement that experience like a cultural movement that experience like a cultural movement that Jonathan height would would um you know Jonathan height would would um you know Jonathan height would would um you know be in favor of that folks really do are be in favor of that folks really do are be in favor of that folks really do are trending away from spending a

trending away from spending a trending away from spending a lot less time on their phones that's lot less time on their phones that's lot less time on their phones that's going to have an impact to like how we going to have an impact to like how we going to have an impact to like how we engage in Ministry online so like the engage in Ministry online so like the engage in Ministry online so like the reverberations we'll feel in in churches reverberations we'll feel in in churches reverberations we'll feel in in churches uh but that's that's kind of my my uh but that's that's kind of my my uh but that's that's kind of my my prediction is that maybe we've hit the prediction is that maybe we've hit the prediction is that maybe we've hit the ceiling for how much time we can spend ceiling for how much time we can spend ceiling for how much time we can spend on these things and um folks will end up on these things and um folks will end up on these things and um folks will end up trying to find more creative ways to trying to find more creative ways to trying to find more creative ways to spend less time on their phones there spend less time on their phones there spend less time on their phones there you have it ladies and Gentlemen by you have it ladies and Gentlemen by you have it ladies and Gentlemen by September 22nd 2024 Alexander's September 22nd 2024 Alexander's September 22nd 2024 Alexander's predicting that the phone problem will predicting that the phone problem will predicting that the phone problem will be solved once and for all just keep in be solved once and for all just keep in be solved once and for all just keep in mind this comes from the man that in the mind this comes from the man that in the mind this comes from the man that in the last season reinstalled Tik Tok after last season reinstalled Tik Tok after last season reinstalled Tik Tok after saying he was giving it up that's right saying he was giving it up that's right saying he was giving it up that's right that's that's that's right color right color right color skeptical I did find myself becoming skeptical I did find myself becoming skeptical I did find myself becoming more convinced by what you were saying more convinced by what you were saying more convinced by what you were saying as you laid out your case for it I I do as you laid out your case for it I I do as you laid out your case for it I I do think that there was a lot of meaningful think that there was a lot of meaningful think that there was a lot of meaningful and correct um sentiments in what you and correct um sentiments in what you and correct um sentiments in what you had to say I think had to say I think had to say I think broadly we are the first generation with broadly we are the first generation with broadly we are the first generation with phones and like we had no phones and like we had no phones and like we had no cultural cultural cultural psychological understanding of their psychological understanding of their psychological understanding of their effects and absolutely we are going to effects and absolutely we are going to effects and absolutely we are going to come up with like better mechanisms and come up with like better mechanisms and come up with like better mechanisms and measurements in the way that we have measurements in the way that we have measurements in the way that we have with with everything you know even in with with everything you know even in with with everything you know even in the quote unquote most free country on the quote unquote most free country on the quote unquote most free country on earth like hey you got to wear a seat earth like hey you got to wear a seat earth like hey you got to wear a seat belt we learned that that was important belt we learned that that was important belt we learned that that was important hey drinking and driving just in hey drinking and driving just in hey drinking and driving just in Timberlake Not a good idea not a good Timberlake Not a good idea not a good Timberlake Not a good idea not a good idea and we put into place these idea and we put into place these idea and we put into place these measurements to help us uh protect us

measurements to help us uh protect us measurements to help us uh protect us from ourselves and the conversation with from ourselves and the conversation with from ourselves and the conversation with devices and children is a huge part of devices and children is a huge part of devices and children is a huge part of that I would say that I would say that I would say that as we get older as a generation we that as we get older as a generation we that as we get older as a generation we feel the weight of hey these devices feel the weight of hey these devices feel the weight of hey these devices have like not not delivered on every have like not not delivered on every have like not not delivered on every promise that either explicitly or promise that either explicitly or promise that either explicitly or implicitly we felt they were giving I implicitly we felt they were giving I implicitly we felt they were giving I think that that is often happening like think that that is often happening like think that that is often happening like within a certain age group and then we within a certain age group and then we within a certain age group and then we apply that to like all age groups and we apply that to like all age groups and we apply that to like all age groups and we think that same conversation is think that same conversation is think that same conversation is happening with Gen Z and with Gen Alpha happening with Gen Z and with Gen Alpha happening with Gen Z and with Gen Alpha and I actually think that may be and I actually think that may be and I actually think that may be misguided and we think because we were misguided and we think because we were misguided and we think because we were the young people 10 years ago and all of the young people 10 years ago and all of the young people 10 years ago and all of society's like spotlights were on us and society's like spotlights were on us and society's like spotlights were on us and now we're in our 30s and like we're now we're in our 30s and like we're now we're in our 30s and like we're still operating in the same way and still operating in the same way and still operating in the same way and we're like hey this is the conversation we're like hey this is the conversation we're like hey this is the conversation we're having as young marrieds and and we're having as young marrieds and and we're having as young marrieds and and young parents and hey we bought our young parents and hey we bought our young parents and hey we bought our first or second home like and that might first or second home like and that might first or second home like and that might not be true of all of society and we not be true of all of society and we not be true of all of society and we might be a bit siloed in that respect might be a bit siloed in that respect might be a bit siloed in that respect yes but we are you just said it we are yes but we are you just said it we are yes but we are you just said it we are young parents and so what we believe young parents and so what we believe young parents and so what we believe about these things is how we parent our about these things is how we parent our about these things is how we parent our kids who are the Next Generation and so kids who are the Next Generation and so kids who are the Next Generation and so like that's Jonathan Height's old thing like that's Jonathan Height's old thing like that's Jonathan Height's old thing whole thing about like when to give a whole thing about like when to give a whole thing about like when to give a smartphone to a child like when to allow smartphone to a child like when to allow smartphone to a child like when to allow them to have social media access and so them to have social media access and so them to have social media access and so like what how we're talking about it like what how we're talking about it like what how we're talking about it amongst ourselves as young parents and amongst ourselves as young parents and amongst ourselves as young parents and how we're embodying it in our own lives how we're embodying it in our own lives how we're embodying it in our own lives actually actually actually informs what gen Alpha's relationship informs what gen Alpha's relationship informs what gen Alpha's relationship with those things is going to be at with those things is going to be at with those things is going to be at least in our homes because we have the least in our homes because we have the least in our homes because we have the power to give them the device or not

power to give them the device or not power to give them the device or not yeah I'm listen it's not going to happen yeah I'm listen it's not going to happen yeah I'm listen it's not going to happen by September by September 22nd 2024 by September by September 22nd 2024 by September by September 22nd 2024 hey but there are some parents listening hey but there are some parents listening hey but there are some parents listening to the show who like they have kids to the show who like they have kids to the show who like they have kids going into grade nine in September and going into grade nine in September and going into grade nine in September and so they need to make they may be making so they need to make they may be making so they need to make they may be making a choice like am I going to give them a a choice like am I going to give them a a choice like am I going to give them a phone for high school or am I going to phone for high school or am I going to phone for high school or am I going to wait to the age 16 like Jonathan height wait to the age 16 like Jonathan height wait to the age 16 like Jonathan height suggests or you know like so like suggests or you know like so like suggests or you know like so like parents are dealing with this in real parents are dealing with this in real parents are dealing with this in real time my my brother's 10 years of my time my my brother's 10 years of my time my my brother's 10 years of my senior so they're actually their oldest senior so they're actually their oldest senior so they're actually their oldest is in that situation he's just gradu is in that situation he's just gradu is in that situation he's just gradu graduated grade eight this week going graduated grade eight this week going graduated grade eight this week going into grade n so like folks are dealing into grade n so like folks are dealing into grade n so like folks are dealing with this in real time um we're not with this in real time um we're not with this in real time um we're not quite yet there as as as parents our quite yet there as as as parents our quite yet there as as as parents our kids just aren't quite old enough yet kids just aren't quite old enough yet kids just aren't quite old enough yet but um we know that like so much more is but um we know that like so much more is but um we know that like so much more is caught than taught so like our caught than taught so like our caught than taught so like our relationship with the phone is the relationship with the phone is the relationship with the phone is the relationship that our kids are going to relationship that our kids are going to relationship that our kids are going to learn even before they have one um so learn even before they have one um so learn even before they have one um so yeah our oldest is three or three and a yeah our oldest is three or three and a yeah our oldest is three or three and a half but like he's already learning half but like he's already learning half but like he's already learning about three and a half I know but he's about three and a half I know but he's about three and a half I know but he's already learning like he's forming a already learning like he's forming a already learning like he's forming a relationship with my phone sure you know relationship with my phone sure you know relationship with my phone sure you know and that's that's a mirror of my and that's that's a mirror of my and that's that's a mirror of my relationship with it so yeah I'm getting relationship with it so yeah I'm getting relationship with it so yeah I'm getting I actually I did look into a light I actually I did look into a light I actually I did look into a light um I can't do it yeah because it can't um I can't do it yeah because it can't um I can't do it yeah because it can't install Tik Tok and you PR much but like install Tik Tok and you PR much but like install Tik Tok and you PR much but like uh but the idea is uh but the idea is uh but the idea is compelling well once they have the compelling well once they have the compelling well once they have the firmware update to install Tik Tok firmware update to install Tik Tok firmware update to install Tik Tok surely I'll be good yeah that's all I surely I'll be good yeah that's all I surely I'll be good yeah that's all I need yeah texting a Tik Tok you guys need yeah texting a Tik Tok you guys need yeah texting a Tik Tok you guys can't see his face but that was one joke can't see his face but that was one joke can't see his face but that was one joke too many he was just like yeah get it too many he was just like yeah get it too many he was just like yeah get it you can you can move on so we will move you can you can move on so we will move you can you can move on so we will move on thank you for your time attention to on thank you for your time attention to on thank you for your time attention to trust we'll talk to you next trust we'll talk to you next trust we'll talk to you next Wednesday listen what were were mistakes

Wednesday listen what were were mistakes Wednesday listen what were were mistakes made in the made in the made in the Dominican yes what we learn from them Dominican yes what we learn from them Dominican yes what we learn from them and what we've learned is that your and what we've learned is that your and what we've learned is that your tattoos need to be out for our videos to tattoos need to be out for our videos to tattoos need to be out for our videos to do well so it's actually important do well so it's actually important do well so it's actually important honestly I mean nobody cares about what honestly I mean nobody cares about what honestly I mean nobody cares about what I have to say yeah I'm just eye candy