13 Church Social Posts for Summer (copy them!)

Today, 13 specific church social media Today, 13 specific church social media post ideas for summer. Actual post post ideas for summer. Actual post post ideas for summer. Actual post formats that you can steal with examples formats that you can steal with examples formats that you can steal with examples that you can put on your calendar. So, that you can put on your calendar. So, that you can put on your calendar. So, if you feel like you're running low on if you feel like you're running low on if you feel like you're running low on inspiration or you're just parading out inspiration or you're just parading out inspiration or you're just parading out the same types of content over and over the same types of content over and over the same types of content over and over and over again, this episode's for you. and over again, this episode's for you. and over again, this episode's for you. Let's dive in. Let's dive in. Let's dive in. Well, hey there and welcome to the Pro Well, hey there and welcome to the Pro Well, hey there and welcome to the Pro Church Tools Show. We're here to help Church Tools Show. We're here to help Church Tools Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Shearer, your host. I'm joined as Brady Shearer, your host. I'm joined as Brady Shearer, your host. I'm joined as always by my co-host. We call him the always by my co-host. We call him the always by my co-host. We call him the Apple Music Minister. It's Alexander Apple Music Minister. It's Alexander Apple Music Minister. It's Alexander Mills. Mills. Mills. >> Hello, hello. So, we know that the >> Hello, hello. So, we know that the >> Hello, hello. So, we know that the summer is the off-season for most summer is the off-season for most summer is the off-season for most churches. churches. churches. >> Sure. Which means we have more leeway >> Sure. Which means we have more leeway >> Sure. Which means we have more leeway to to to try some things. Mhm. try some things. Mhm. try some things. Mhm. >> To get >> To get >> To get into our experimental bag. And this is into our experimental bag. And this is into our experimental bag. And this is about a month ahead of summertime. And about a month ahead of summertime. And about a month ahead of summertime. And we want to start putting on your radar we want to start putting on your radar we want to start putting on your radar some social media post ideas that we some social media post ideas that we some social media post ideas that we think would be really worth your effort. think would be really worth your effort. think would be really worth your effort. We have a philosophy on social media, We have a philosophy on social media, We have a philosophy on social media, repeat the best, forget the rest, repeat the best, forget the rest, repeat the best, forget the rest, continue to test. continue to test. continue to test. >> to test. This is all about testing and >> to test. This is all about testing and >> to test. This is all about testing and the continuation of it. So, we've got 13 the continuation of it. So, we've got 13 the continuation of it. So, we've got 13 specific ideas and specific ideas and specific ideas and let's kick the first one off. Yeah, this let's kick the first one off. Yeah, this let's kick the first one off. Yeah, this first one is called the church summer first one is called the church summer first one is called the church summer bucket list.

bucket list. bucket list. >> So, the idea here is that you're going >> So, the idea here is that you're going >> So, the idea here is that you're going to go to each staff member or each key to go to each staff member or each key to go to each staff member or each key team leader and ask for one item. team leader and ask for one item. team leader and ask for one item. What's like the one thing that you What's like the one thing that you What's like the one thing that you always look forward to doing every always look forward to doing every always look forward to doing every summer? Just that thing, maybe it's a summer? Just that thing, maybe it's a summer? Just that thing, maybe it's a family tradition, maybe it's a yearly family tradition, maybe it's a yearly family tradition, maybe it's a yearly festival or a Oh, yeah, we always go to festival or a Oh, yeah, we always go to festival or a Oh, yeah, we always go to the baseball stadium and watch a game. the baseball stadium and watch a game. the baseball stadium and watch a game. So, you know, for me, our family always So, you know, for me, our family always So, you know, for me, our family always hosts a lemonade stand. So, all of the hosts a lemonade stand. So, all of the hosts a lemonade stand. So, all of the kids in the neighborhood come together kids in the neighborhood come together kids in the neighborhood come together and they host a lemonade stand. All the and they host a lemonade stand. All the and they host a lemonade stand. All the proceeds then get given to a local proceeds then get given to a local proceeds then get given to a local charity here in our area. And the kids charity here in our area. And the kids charity here in our area. And the kids will go and actually deliver the money will go and actually deliver the money will go and actually deliver the money in person to that charity. A couple of in person to that charity. A couple of in person to that charity. A couple of times they've ended up in the paper, you times they've ended up in the paper, you times they've ended up in the paper, you know, get their photo taken. know, get their photo taken. know, get their photo taken. >> We really do. Right, cuz I mean, you've >> We really do. Right, cuz I mean, you've >> We really do. Right, cuz I mean, you've you did one last year, is that Was it you did one last year, is that Was it you did one last year, is that Was it your second year? your second year? your second year? >> Yeah. Yeah. Yeah, we did it to raise >> Yeah. Yeah. Yeah, we did it to raise >> Yeah. Yeah. Yeah, we did it to raise money for the We're foster parents, so money for the We're foster parents, so money for the We're foster parents, so for the the child services agency. But for the the child services agency. But for the the child services agency. But yeah, you Hey, Brits out there, your yeah, you Hey, Brits out there, your yeah, you Hey, Brits out there, your wife with the hammer and the nail making wife with the hammer and the nail making wife with the hammer and the nail making the making the you know, the actual the making the you know, the actual the making the you know, the actual stand bit. It's It's quite their deal. stand bit. It's It's quite their deal. stand bit. It's It's quite their deal. It brings us from a different city into It brings us from a different city into It brings us from a different city into your hood to come to your annual your hood to come to your annual your hood to come to your annual lemonade stand.

lemonade stand. lemonade stand. >> Right. So, if we're putting together the >> Right. So, if we're putting together the >> Right. So, if we're putting together the social post, church summer bucket list social post, church summer bucket list social post, church summer bucket list ideas could be the title slide. And then ideas could be the title slide. And then ideas could be the title slide. And then the second slide, it could start with me the second slide, it could start with me the second slide, it could start with me like host a lemonade stand. And maybe I like host a lemonade stand. And maybe I like host a lemonade stand. And maybe I provide a photo from a previous year. provide a photo from a previous year. provide a photo from a previous year. And then it says, And then it says, And then it says, um who recommended this? Me, Pastor um who recommended this? Me, Pastor um who recommended this? Me, Pastor Brady. Brady. Brady. And then it could go to Alexander and he And then it could go to Alexander and he And then it could go to Alexander and he could put in one of his summer things. could put in one of his summer things. could put in one of his summer things. And you just keep sliding through the And you just keep sliding through the And you just keep sliding through the carousel and everyone's recommending carousel and everyone's recommending carousel and everyone's recommending different things. You learn about different things. You learn about different things. You learn about people. You see photos. Maybe you get people. You see photos. Maybe you get people. You see photos. Maybe you get some inspiration for how to make the some inspiration for how to make the some inspiration for how to make the summer, you know, it's a short period. summer, you know, it's a short period. summer, you know, it's a short period. >> Yeah. It's gone soon enough. And and how >> Yeah. It's gone soon enough. And and how >> Yeah. It's gone soon enough. And and how do you make the most of it? Do you have do you make the most of it? Do you have do you make the most of it? Do you have a like an actual bucket list, a personal a like an actual bucket list, a personal a like an actual bucket list, a personal bucket list? Many. Yeah? I guess you bucket list? Many. Yeah? I guess you bucket list? Many. Yeah? I guess you could have one list. Right. Many items could have one list. Right. Many items could have one list. Right. Many items on the list. on the list. on the list. >> Yes. I only have two items on my list >> Yes. I only have two items on my list >> Yes. I only have two items on my list right now. Is one to get a tattoo with right now. Is one to get a tattoo with right now. Is one to get a tattoo with me? No, it's uh get scuba certified. Oh. me? No, it's uh get scuba certified. Oh. me? No, it's uh get scuba certified. Oh. Yeah. And go to uh the Wimbledon tennis Yeah. And go to uh the Wimbledon tennis Yeah. And go to uh the Wimbledon tennis tournament. That's all I have so far. tournament. That's all I have so far. tournament. That's all I have so far. So, when you get scuba certified, is it So, when you get scuba certified, is it So, when you get scuba certified, is it like, okay, now let's go to Australia? like, okay, now let's go to Australia? like, okay, now let's go to Australia? Let's go to the Great Barrier Reef? Let's go to the Great Barrier Reef? Let's go to the Great Barrier Reef? >> No, I don't have anything in sight, but >> No, I don't have anything in sight, but >> No, I don't have anything in sight, but I I did scuba training in a pool when I I I did scuba training in a pool when I I I did scuba training in a pool when I was younger and I loved it. And so, it's was younger and I loved it. And so, it's was younger and I loved it. And so, it's just kind of one of those things like, just kind of one of those things like, just kind of one of those things like, yeah, maybe like, you know, when the yeah, maybe like, you know, when the yeah, maybe like, you know, when the kids are moved out or I'm retired or kids are moved out or I'm retired or kids are moved out or I'm retired or something, I'd love to just have a scuba something, I'd love to just have a scuba something, I'd love to just have a scuba tank and strap it on my back and jump in tank and strap it on my back and jump in tank and strap it on my back and jump in deep water. Now, the thing is, you have deep water. Now, the thing is, you have deep water. Now, the thing is, you have a lot of inner ear problems.

a lot of inner ear problems. a lot of inner ear problems. Yeah, I mean, send it. Yeah, I mean, send it. Yeah, I mean, send it. All right, Mr. Vertigo. All right, Mr. Vertigo. All right, Mr. Vertigo. Hey, for the next couple, Hey, for the next couple, Hey, for the next couple, we have examples that we're going to we have examples that we're going to we have examples that we're going to show. So, if you're watching this on show. So, if you're watching this on show. So, if you're watching this on YouTube, you can see the example. Yeah. YouTube, you can see the example. Yeah. YouTube, you can see the example. Yeah. This one's called the come with me post. This one's called the come with me post. This one's called the come with me post. >> Yes. So, this comes from uh >> Yes. So, this comes from uh >> Yes. So, this comes from uh English-speaking church in Tokyo. On English-speaking church in Tokyo. On English-speaking church in Tokyo. On Instagram, you can find them at ICA Instagram, you can find them at ICA Instagram, you can find them at ICA Tokyo. And I was on a call with this Tokyo. And I was on a call with this Tokyo. And I was on a call with this church uh recently. It it actually just church uh recently. It it actually just church uh recently. It it actually just yesterday from when we're recording this yesterday from when we're recording this yesterday from when we're recording this episode, and they did a social media episode, and they did a social media episode, and they did a social media post and it's one of their best post and it's one of their best post and it's one of their best performing of the year, and it's really performing of the year, and it's really performing of the year, and it's really simple. And we'll play it right now. If simple. And we'll play it right now. If simple. And we'll play it right now. If you're listening, you'll still hear it, you're listening, you'll still hear it, you're listening, you'll still hear it, and you'll hear the voice over. and you'll hear the voice over. and you'll hear the voice over. Um, just imagine that you're getting a Um, just imagine that you're getting a Um, just imagine that you're getting a bunch of B-roll of you seeing the bunch of B-roll of you seeing the bunch of B-roll of you seeing the church. Come with me to an international church. Come with me to an international church. Come with me to an international church in the heart of Tokyo. Uh, we're in the middle of a series Uh, we're in the middle of a series called the Jesus Way.

called the Jesus Way. called the Jesus Way. a face-to-face, day-by-day walk with him a face-to-face, day-by-day walk with him a face-to-face, day-by-day walk with him relationship. Just got done with our relationship. Just got done with our relationship. Just got done with our first service and second service is first service and second service is first service and second service is happening right now, but every Sunday we happening right now, but every Sunday we happening right now, but every Sunday we have a message from our pastor and also have a message from our pastor and also have a message from our pastor and also just a great time of worship. And so, just a great time of worship. And so, just a great time of worship. And so, also wanted to just head downstairs and also wanted to just head downstairs and also wanted to just head downstairs and show you that we have some youth show you that we have some youth show you that we have some youth programming for for kids and youth. So, programming for for kids and youth. So, programming for for kids and youth. So, let's check it out. We just finished church at ICH Tokyo, We just finished church at ICH Tokyo, and now we are all headed out to lunch. and now we are all headed out to lunch. and now we are all headed out to lunch. Thanks, you guys, for following along. So, basically, there's a woman in this So, basically, there's a woman in this church and she starts the video just church and she starts the video just church and she starts the video just holding out her phone and it's pointing holding out her phone and it's pointing holding out her phone and it's pointing at her and it's like, "Hey, come with me at her and it's like, "Hey, come with me at her and it's like, "Hey, come with me to visit, to visit, to visit, um, an international church in the heart um, an international church in the heart um, an international church in the heart of Tokyo." And then what follows is of Tokyo." And then what follows is of Tokyo." And then what follows is like, "Hey, this is where you would like, "Hey, this is where you would like, "Hey, this is where you would park, and then you'd come up the stairs, park, and then you'd come up the stairs, park, and then you'd come up the stairs, and you get your coffee. And when I and you get your coffee. And when I and you get your coffee. And when I took, you know, the the train to get took, you know, the the train to get took, you know, the the train to get here, and and it's just like a day in here, and and it's just like a day in here, and and it's just like a day in the life. And the life. And the life. And this was a type of video that I had this was a type of video that I had this was a type of video that I had recommended this church try. And then we recommended this church try. And then we recommended this church try. And then we had a follow-up call, and they said, had a follow-up call, and they said, had a follow-up call, and they said, "Yeah, like it was our "Yeah, like it was our "Yeah, like it was our highest-performing post."

highest-performing post." highest-performing post." >> Amazing. >> Amazing. >> Amazing. Excuse me, I think any church can do a Excuse me, I think any church can do a Excuse me, I think any church can do a post like this. It's so easy. Because post like this. It's so easy. Because post like this. It's so easy. Because you're going to church, you're going to church, you're going to church, >> you need to shoot this on your phone. >> you need to shoot this on your phone. >> you need to shoot this on your phone. The whole point is to do it on your The whole point is to do it on your The whole point is to do it on your phone. Do not break out the fancy phone. Do not break out the fancy phone. Do not break out the fancy camera, okay? Do not. Use the phone. And camera, okay? Do not. Use the phone. And camera, okay? Do not. Use the phone. And when you're at church on Sunday, your when you're at church on Sunday, your when you're at church on Sunday, your only responsibility is, aside from only responsibility is, aside from only responsibility is, aside from shooting that one clip that's going to shooting that one clip that's going to shooting that one clip that's going to be the opening clip of you walking, be the opening clip of you walking, be the opening clip of you walking, looking at the phone. All the rest is looking at the phone. All the rest is looking at the phone. All the rest is just b-roll whenever you feel like you just b-roll whenever you feel like you just b-roll whenever you feel like you want to shoot it. want to shoot it. want to shoot it. >> Easy. And then it's after the fact that >> Easy. And then it's after the fact that >> Easy. And then it's after the fact that you stitch those clips together, and you stitch those clips together, and you stitch those clips together, and then record your voiceover that ties it then record your voiceover that ties it then record your voiceover that ties it all together. So, you don't have to all together. So, you don't have to all together. So, you don't have to script this ahead of time. You don't script this ahead of time. You don't script this ahead of time. You don't have to worry about, like, "Oh, did I have to worry about, like, "Oh, did I have to worry about, like, "Oh, did I get the clip I needed for when I talked get the clip I needed for when I talked get the clip I needed for when I talked about this?" No. about this?" No. about this?" No. Shoot the footage on the Sunday, and Shoot the footage on the Sunday, and Shoot the footage on the Sunday, and then record the voiceover after the then record the voiceover after the then record the voiceover after the fact, fact, fact, >> and you'll have this awesome thing. This >> and you'll have this awesome thing. This >> and you'll have this awesome thing. This church pinned it to their Instagram church pinned it to their Instagram church pinned it to their Instagram profile. So, now if you're visiting profile. So, now if you're visiting profile. So, now if you're visiting this, it's the first clip you see. this, it's the first clip you see. this, it's the first clip you see. >> So smart. It's like a plan your visit >> So smart. It's like a plan your visit >> So smart. It's like a plan your visit prep guide. Yeah. It's you know, this is prep guide. Yeah. It's you know, this is prep guide. Yeah. It's you know, this is a successful post archetype outside of a successful post archetype outside of a successful post archetype outside of the church world, right? Like, come with the church world, right? Like, come with the church world, right? Like, come with me, me, me, you know, on my my day at the office, or you know, on my my day at the office, or you know, on my my day at the office, or come with me to this new cafe. But all come with me to this new cafe. But all come with me to this new cafe. But all manner of influencers use this post manner of influencers use this post manner of influencers use this post archetype because it we love to be archetype because it we love to be archetype because it we love to be entertained by the behind-the-scenes entertained by the behind-the-scenes entertained by the behind-the-scenes kind of perspective of someone, whether kind of perspective of someone, whether kind of perspective of someone, whether it's a brand or a person, or what have it's a brand or a person, or what have it's a brand or a person, or what have you.

you. you. But you just said it, if to pin this on But you just said it, if to pin this on But you just said it, if to pin this on your Instagram profile is so disarming your Instagram profile is so disarming your Instagram profile is so disarming for folks who are landing on your for folks who are landing on your for folks who are landing on your Instagram profile from whatever avenue, Instagram profile from whatever avenue, Instagram profile from whatever avenue, however they got there, they're checking however they got there, they're checking however they got there, they're checking out your church to see, "Hey, what is it out your church to see, "Hey, what is it out your church to see, "Hey, what is it like at this church?" And to see that as like at this church?" And to see that as like at this church?" And to see that as the first post, and see like a real the first post, and see like a real the first post, and see like a real behind-the-scenes, not overly produced behind-the-scenes, not overly produced behind-the-scenes, not overly produced experience of what it actually looks experience of what it actually looks experience of what it actually looks like to be at your church on a Sunday. like to be at your church on a Sunday. like to be at your church on a Sunday. Uh it it it doesn't just stand alone as Uh it it it doesn't just stand alone as Uh it it it doesn't just stand alone as like, you know, congrats to this church like, you know, congrats to this church like, you know, congrats to this church for this being their most uh viewed uh for this being their most uh viewed uh for this being their most uh viewed uh social post. That's great, but it social post. That's great, but it social post. That's great, but it doesn't just stand alone. It works as doesn't just stand alone. It works as doesn't just stand alone. It works as this evergreen piece of content for this evergreen piece of content for this evergreen piece of content for folks who are evaluating your church by folks who are evaluating your church by folks who are evaluating your church by what they see on Instagram. You what they see on Instagram. You what they see on Instagram. You mentioned people evaluating a church, mentioned people evaluating a church, mentioned people evaluating a church, one of the three audiences on social. one of the three audiences on social. one of the three audiences on social. >> Mhm. First is your congregation, second >> Mhm. First is your congregation, second >> Mhm. First is your congregation, second is those that have no idea who you are is those that have no idea who you are is those that have no idea who you are that might see this, and the third is that might see this, and the third is that might see this, and the third is those that are visiting your social those that are visiting your social those that are visiting your social profiles to evaluate. profiles to evaluate. profiles to evaluate. You might think, why did this post end You might think, why did this post end You might think, why did this post end up as one of their best performers? up as one of their best performers? up as one of their best performers? Well, because it is relevant to all Well, because it is relevant to all Well, because it is relevant to all three audiences. three audiences. three audiences. >> Yeah. >> Yeah. >> Yeah. It's great for those that are It's great for those that are It's great for those that are evaluating. If someone sees this come evaluating. If someone sees this come evaluating. If someone sees this come across their feed, that's what's cool across their feed, that's what's cool across their feed, that's what's cool about this story, which is like, come about this story, which is like, come about this story, which is like, come with me as I X Y and Z at a church.

with me as I X Y and Z at a church. with me as I X Y and Z at a church. You're like, oh, I I don't go to church, You're like, oh, I I don't go to church, You're like, oh, I I don't go to church, or I've never been to this church. What or I've never been to this church. What or I've never been to this church. What is it like? I'm curious. I watch videos is it like? I'm curious. I watch videos is it like? I'm curious. I watch videos like this for things that I have no like this for things that I have no like this for things that I have no interest in. Like, come with me as I get interest in. Like, come with me as I get interest in. Like, come with me as I get like Botox in my forehead. I'm like, I like Botox in my forehead. I'm like, I like Botox in my forehead. I'm like, I don't really know what that's about. don't really know what that's about. don't really know what that's about. Like, what are you doing over there? Like, what are you doing over there? Like, what are you doing over there? That's curious. That's curious. That's curious. You might think, well, why do people who You might think, well, why do people who You might think, well, why do people who go to this church care about this video? go to this church care about this video? go to this church care about this video? Because and the pastor of this church Because and the pastor of this church Because and the pastor of this church said it to me on the call, we sure do said it to me on the call, we sure do said it to me on the call, we sure do love to watch people do the thing that love to watch people do the thing that love to watch people do the thing that we do. And I was like, you know, that's we do. And I was like, you know, that's we do. And I was like, you know, that's true. You watch this and you go to that true. You watch this and you go to that true. You watch this and you go to that church and you're like, that is what we church and you're like, that is what we church and you're like, that is what we do. And guess what? do. And guess what? do. And guess what? This performed well, probably has a This performed well, probably has a This performed well, probably has a bunch of shares because people who have bunch of shares because people who have bunch of shares because people who have been going to this church and have been going to this church and have been going to this church and have invited their friends, all they have to invited their friends, all they have to invited their friends, all they have to do is click that little paper airplane do is click that little paper airplane do is click that little paper airplane button, send this, share this with those button, send this, share this with those button, send this, share this with those people and say, hey, love like I said, people and say, hey, love like I said, people and say, hey, love like I said, you know, I've invited you to this you know, I've invited you to this you know, I've invited you to this church before. Like, here's what it church before. Like, here's what it church before. Like, here's what it looks like. Would love to have you. And looks like. Would love to have you. And looks like. Would love to have you. And now that person has a very tangible now that person has a very tangible now that person has a very tangible visual example of what they're being visual example of what they're being visual example of what they're being asked to do. asked to do. asked to do. >> Yeah. >> Yeah. >> Yeah. There's something to just us enjoying There's something to just us enjoying There's something to just us enjoying watching what we already do. Like, I got watching what we already do. Like, I got watching what we already do. Like, I got home from a birthday trip with my home from a birthday trip with my home from a birthday trip with my daughter from Morocco. And you know, daughter from Morocco. And you know, daughter from Morocco. And you know, like when you're somewhere and you're like when you're somewhere and you're like when you're somewhere and you're looking up stuff ahead of time, my looking up stuff ahead of time, my looking up stuff ahead of time, my TikTok feed afterwards is like, things TikTok feed afterwards is like, things TikTok feed afterwards is like, things you can't miss in Marrakech. Now, you can't miss in Marrakech. Now, you can't miss in Marrakech. Now, mind you, I'm home from Morocco at this mind you, I'm home from Morocco at this mind you, I'm home from Morocco at this point.

point. point. >> were just there. And I'm like, "Oh god, >> were just there. And I'm like, "Oh god, >> were just there. And I'm like, "Oh god, I got to watch this." I got to watch this." I got to watch this." And I was like, "Yeah, did that, did And I was like, "Yeah, did that, did And I was like, "Yeah, did that, did that, did that. Woo, all right." that, did that. Woo, all right." that, did that. Woo, all right." Your experience is the same as mine. Your experience is the same as mine. Your experience is the same as mine. Keep moving. So, Keep moving. So, Keep moving. So, great post, 100% big winner. Try it. If great post, 100% big winner. Try it. If great post, 100% big winner. Try it. If there's one post you try, there's one post you try, there's one post you try, >> Yes. make it this one. And at the risk >> Yes. make it this one. And at the risk >> Yes. make it this one. And at the risk of belaboring it because we do have 11 of belaboring it because we do have 11 of belaboring it because we do have 11 others to get to. We've talked on this others to get to. We've talked on this others to get to. We've talked on this show about how there's a new subdivision show about how there's a new subdivision show about how there's a new subdivision being built in between your church and being built in between your church and being built in between your church and mine. Our churches are separated by a mine. Our churches are separated by a mine. Our churches are separated by a country block, and right in between this country block, and right in between this country block, and right in between this year they're going to build hundreds of year they're going to build hundreds of year they're going to build hundreds of new homes. new homes. new homes. So, presumably, there's going to be many So, presumably, there's going to be many So, presumably, there's going to be many folks moving into that onto our country folks moving into that onto our country folks moving into that onto our country block in the next year or two who are block in the next year or two who are block in the next year or two who are going to search churches near me. And if going to search churches near me. And if going to search churches near me. And if both of our churches did this post, they both of our churches did this post, they both of our churches did this post, they could evaluate what it's like to attend could evaluate what it's like to attend could evaluate what it's like to attend our church just by that post. They could our church just by that post. They could our church just by that post. They could see your church, big space, lots of see your church, big space, lots of see your church, big space, lots of people, um certain demographic, certain people, um certain demographic, certain people, um certain demographic, certain type of worship, on and on and on, and type of worship, on and on and on, and type of worship, on and on and on, and see, "Oh, that really resonates with see, "Oh, that really resonates with see, "Oh, that really resonates with me." Or see my church, which is a lot me." Or see my church, which is a lot me." Or see my church, which is a lot smaller, looks a lot different, and see, smaller, looks a lot different, and see, smaller, looks a lot different, and see, "Oh, that resonates with me." But just "Oh, that resonates with me." But just "Oh, that resonates with me." But just by doing this this simple post to to by doing this this simple post to to by doing this this simple post to to address those three audiences, we could address those three audiences, we could address those three audiences, we could be serving people for quite a long time.

be serving people for quite a long time. be serving people for quite a long time. The 2026 version of the welcome wagon. The 2026 version of the welcome wagon. The 2026 version of the welcome wagon. You're new to the community? Come with You're new to the community? Come with You're new to the community? Come with me as I attend a church down the street me as I attend a church down the street me as I attend a church down the street from you. from you. from you. Okay, the next one is the B-roll Inspo Okay, the next one is the B-roll Inspo Okay, the next one is the B-roll Inspo post. So, this example we'll put up on post. So, this example we'll put up on post. So, this example we'll put up on the screen. It doesn't have any voice the screen. It doesn't have any voice the screen. It doesn't have any voice over, so I will explain it for those over, so I will explain it for those over, so I will explain it for those that are listening. But this is from the that are listening. But this is from the that are listening. But this is from the same church, actually, and it's a same church, actually, and it's a same church, actually, and it's a singular piece of B-roll shot on a singular piece of B-roll shot on a singular piece of B-roll shot on a phone. So, it's Sunday morning, music phone. So, it's Sunday morning, music phone. So, it's Sunday morning, music worship portion, and this is shot from worship portion, and this is shot from worship portion, and this is shot from the back of the sanctuary. And the video the back of the sanctuary. And the video the back of the sanctuary. And the video is of a man worshipping, and he has his is of a man worshipping, and he has his is of a man worshipping, and he has his daughter on his shoulders, and his daughter on his shoulders, and his daughter on his shoulders, and his daughter is kind of like raising her daughter is kind of like raising her daughter is kind of like raising her hands as she's like emulating everyone hands as she's like emulating everyone hands as she's like emulating everyone else raise her hands. And then the else raise her hands. And then the else raise her hands. And then the caption on the video reads, "You're caption on the video reads, "You're caption on the video reads, "You're never too young or too old to say yes to never too young or too old to say yes to never too young or too old to say yes to Jesus." That's all it is. It's a short Jesus." That's all it is. It's a short Jesus." That's all it is. It's a short post, and the composition is very post, and the composition is very post, and the composition is very simple. Singular piece of B-roll shot on simple. Singular piece of B-roll shot on simple. Singular piece of B-roll shot on a phone, a phone, a phone, clear white text on two lines, clear white text on two lines, clear white text on two lines, and that's it. and that's it. and that's it. >> Mhm. >> Mhm. >> Mhm. And in my conversation with this church And in my conversation with this church And in my conversation with this church yesterday, we were trying to diagnose yesterday, we were trying to diagnose yesterday, we were trying to diagnose like what about this post made it like what about this post made it like what about this post made it perform well? Because there were a perform well? Because there were a perform well? Because there were a number of other posts on their grid that number of other posts on their grid that number of other posts on their grid that had some similarities that to my eye I I had some similarities that to my eye I I had some similarities that to my eye I I think I knew why they didn't perform as think I knew why they didn't perform as think I knew why they didn't perform as well. And it came down to simplicity well. And it came down to simplicity well. And it came down to simplicity versus complexity in composition.

versus complexity in composition. versus complexity in composition. And this is one of the, you know, And this is one of the, you know, And this is one of the, you know, pitfalls that us creatives content to pitfalls that us creatives content to pitfalls that us creatives content to fall into, like I I made a collage of fall into, like I I made a collage of fall into, like I I made a collage of like four different images and I have like four different images and I have like four different images and I have this like really um fancy typography this like really um fancy typography this like really um fancy typography lockup. And people perceive that almost lockup. And people perceive that almost lockup. And people perceive that almost as like an ad, as a promo. We're just as like an ad, as a promo. We're just as like an ad, as a promo. We're just naturally seeing that and going that is naturally seeing that and going that is naturally seeing that and going that is too too too produced. It must be an ad or it must be produced. It must be an ad or it must be produced. It must be an ad or it must be promoting something. It's just not worth promoting something. It's just not worth promoting something. It's just not worth my time. Whereas we see this and it's so my time. Whereas we see this and it's so my time. Whereas we see this and it's so clearly simple clearly simple clearly simple >> Mhm. that we interpret it as, "Oh, this >> Mhm. that we interpret it as, "Oh, this >> Mhm. that we interpret it as, "Oh, this must be authentic and genuine." Which is must be authentic and genuine." Which is must be authentic and genuine." Which is a silly way that it works, but that's a silly way that it works, but that's a silly way that it works, but that's what happens when you have to make what happens when you have to make what happens when you have to make decisions on content to scroll or stop decisions on content to scroll or stop decisions on content to scroll or stop in fractions of a second. in fractions of a second. in fractions of a second. >> Mhm. The other thing that's working with >> Mhm. The other thing that's working with >> Mhm. The other thing that's working with this composition is the strong contrast. this composition is the strong contrast. this composition is the strong contrast. Yeah. Yeah. Yeah. >> The video clip has been under exposed >> The video clip has been under exposed >> The video clip has been under exposed either when it was shot or in either when it was shot or in either when it was shot or in post-production. And then the clear post-production. And then the clear post-production. And then the clear white text that says you're never too white text that says you're never too white text that says you're never too young or too old to follow Jesus is so young or too old to follow Jesus is so young or too old to follow Jesus is so clearly visible because the contrast is clearly visible because the contrast is clearly visible because the contrast is strong. Why does that matter? When I'm strong. Why does that matter? When I'm strong. Why does that matter? When I'm scrolling, scrolling, scrolling, you're not asking me to like do any you're not asking me to like do any you're not asking me to like do any work. Mhm. I'm naturally able to read work. Mhm. I'm naturally able to read work. Mhm. I'm naturally able to read that. It's not difficult. There's like that. It's not difficult. There's like that. It's not difficult. There's like no resistance that I feel when I'm no resistance that I feel when I'm no resistance that I feel when I'm trying to decipher what am I looking at.

trying to decipher what am I looking at. trying to decipher what am I looking at. And those type of simple choices really And those type of simple choices really And those type of simple choices really can make the difference with can make the difference with can make the difference with distribution between one that reaches distribution between one that reaches distribution between one that reaches like twice as many people as another like twice as many people as another like twice as many people as another post. post. post. >> Well, I we know that with >> Well, I we know that with >> Well, I we know that with we know it empirically, but even we know it empirically, but even we know it empirically, but even sometimes more importantly, we know it sometimes more importantly, we know it sometimes more importantly, we know it personally, anecdotally, how fast we personally, anecdotally, how fast we personally, anecdotally, how fast we evaluate videos as we're scrolling. evaluate videos as we're scrolling. evaluate videos as we're scrolling. Which one is going to earn my attention? Which one is going to earn my attention? Which one is going to earn my attention? When am I going to stop this scroll? And When am I going to stop this scroll? And When am I going to stop this scroll? And so, you really do have what seems like a so, you really do have what seems like a so, you really do have what seems like a fraction of a second nowadays to get fraction of a second nowadays to get fraction of a second nowadays to get someone to stop their scroll. And so, someone to stop their scroll. And so, someone to stop their scroll. And so, that these these lower visually complex that these these lower visually complex that these these lower visually complex designs that that garner your attention designs that that garner your attention designs that that garner your attention where it needs to be, in this case on where it needs to be, in this case on where it needs to be, in this case on this on the short um clear concise this on the short um clear concise this on the short um clear concise sentence that does hold a lot of meaning sentence that does hold a lot of meaning sentence that does hold a lot of meaning in it, it draws your attention and in it, it draws your attention and in it, it draws your attention and really does earn uh someone's um you really does earn uh someone's um you really does earn uh someone's um you know, attention in that moment, earns know, attention in that moment, earns know, attention in that moment, earns them stopping the scroll. Um and this them stopping the scroll. Um and this them stopping the scroll. Um and this should be good news for whoever's doing should be good news for whoever's doing should be good news for whoever's doing social at your church, whoever's social at your church, whoever's social at your church, whoever's collecting these posts, because we're collecting these posts, because we're collecting these posts, because we're heading into the summer, because we're heading into the summer, because we're heading into the summer, because we're encouraging you on this episode today to encouraging you on this episode today to encouraging you on this episode today to test some of these things. Next Sunday, test some of these things. Next Sunday, test some of these things. Next Sunday, just during during service or whatever, just during during service or whatever, just during during service or whatever, empower someone with a phone to go and empower someone with a phone to go and empower someone with a phone to go and collect four, six, eight, 10 of these collect four, six, eight, 10 of these collect four, six, eight, 10 of these clips. And for the next four weeks, post clips. And for the next four weeks, post clips. And for the next four weeks, post one a week and see how it goes. Just one a week and see how it goes. Just one a week and see how it goes. Just give it a try, see what resonates with give it a try, see what resonates with give it a try, see what resonates with with your three audiences, and and make with your three audiences, and and make with your three audiences, and and make adjustments from there. But now is adjustments from there. But now is adjustments from there. But now is perfect time to give something like this perfect time to give something like this perfect time to give something like this a try. And if I'm not mistaken, this a try. And if I'm not mistaken, this a try. And if I'm not mistaken, this singular piece of B-roll was actually a singular piece of B-roll was actually a singular piece of B-roll was actually a part of the compilation from the part of the compilation from the part of the compilation from the previous post. Like, you can reuse previous post. Like, you can reuse previous post. Like, you can reuse content. It's so funny, I see this content. It's so funny, I see this content. It's so funny, I see this on on on on on Instagram and TikTok now, because

on on Instagram and TikTok now, because on on Instagram and TikTok now, because the algorithmic lottery exists. the algorithmic lottery exists. the algorithmic lottery exists. If you have something that you want to If you have something that you want to If you have something that you want to say, you probably have to take multiple say, you probably have to take multiple say, you probably have to take multiple stabs at saying it. And one of the stabs at saying it. And one of the stabs at saying it. And one of the examples that I used with this church is examples that I used with this church is examples that I used with this church is that there's these um two producers that that there's these um two producers that that there's these um two producers that I keep seeing on TikTok, and they've I keep seeing on TikTok, and they've I keep seeing on TikTok, and they've made a remix of a song, a mashup of a made a remix of a song, a mashup of a made a remix of a song, a mashup of a song. song. song. And they keep like promoting it. And they keep like promoting it. And they keep like promoting it. Hey, it's coming out on Spotify soon. Hey, it's coming out on Spotify soon. Hey, it's coming out on Spotify soon. And I went to their page, and I think I And I went to their page, and I think I And I went to their page, and I think I saw like a dozen different videos of saw like a dozen different videos of saw like a dozen different videos of them promoting the identical song in them promoting the identical song in them promoting the identical song in basically the identical way. And there basically the identical way. And there basically the identical way. And there Some of them were skits like where one Some of them were skits like where one Some of them were skits like where one of them was like, "I'm showing my of them was like, "I'm showing my of them was like, "I'm showing my brother the mashup I just made for the brother the mashup I just made for the brother the mashup I just made for the first time." And the brother's like, first time." And the brother's like, first time." And the brother's like, "Oh, wow, this is kind of good." And "Oh, wow, this is kind of good." And "Oh, wow, this is kind of good." And they just start like dancing together to they just start like dancing together to they just start like dancing together to it. And a lot A lot just had like really it. And a lot A lot just had like really it. And a lot A lot just had like really average views, and then one of them had average views, and then one of them had average views, and then one of them had like 2 million or something. And I like 2 million or something. And I like 2 million or something. And I thought like thought like thought like so they had to play the game where they so they had to play the game where they so they had to play the game where they made basically eight of the same video, made basically eight of the same video, made basically eight of the same video, and one of them broke through, and that and one of them broke through, and that and one of them broke through, and that one video one video one video probably led to like 3,000 people like probably led to like 3,000 people like probably led to like 3,000 people like saving it on Spotify. saving it on Spotify. saving it on Spotify. >> carry the entire load for them. >> carry the entire load for them. >> carry the entire load for them. >> Exactly. And so like you can do the come >> Exactly. And so like you can do the come >> Exactly. And so like you can do the come with me video in a bunch of different with me video in a bunch of different with me video in a bunch of different versions. And guess what? No one's going versions. And guess what? No one's going versions. And guess what? No one's going to see them too many times where they're to see them too many times where they're to see them too many times where they're like bored of them. And in this example, like bored of them. And in this example, like bored of them. And in this example, you can use the same B-roll you can use the same B-roll you can use the same B-roll in multiple different clips. So like one in multiple different clips. So like one in multiple different clips. So like one of the leaders on this call was like of the leaders on this call was like of the leaders on this call was like "What are some low-hanging fruit options "What are some low-hanging fruit options "What are some low-hanging fruit options for us to do that's creative? You know, for us to do that's creative? You know, for us to do that's creative? You know, we're a small church." I was like, we're a small church." I was like, we're a small church." I was like, "Yeah, like every church is trying to "Yeah, like every church is trying to "Yeah, like every church is trying to work with like the limited resources work with like the limited resources work with like the limited resources that they have. Only shoot on your that they have. Only shoot on your that they have. Only shoot on your phone." Yeah. It's preferred. And then phone." Yeah. It's preferred. And then phone." Yeah. It's preferred. And then throw two lines of white text on top. I throw two lines of white text on top. I throw two lines of white text on top. I said, "Keep it to two or three lines.

said, "Keep it to two or three lines. said, "Keep it to two or three lines. Don't make it like four or five six Don't make it like four or five six Don't make it like four or five six lines because that's just going to make lines because that's just going to make lines because that's just going to make it like I look at that and I'm like, it like I look at that and I'm like, it like I look at that and I'm like, "God, that's a lot to read." Like I'm "God, that's a lot to read." Like I'm "God, that's a lot to read." Like I'm just going to scroll. just going to scroll. just going to scroll. And And that's all you need. And then And And that's all you need. And then And And that's all you need. And then use that same clip in another post. Use use that same clip in another post. Use use that same clip in another post. Use it again down the road. it again down the road. it again down the road. >> Totally. >> Totally. >> Totally. All those things are acceptable and All those things are acceptable and All those things are acceptable and actually preferred right now. actually preferred right now. actually preferred right now. >> Yes. Yes. All right, moving on. How >> Yes. Yes. All right, moving on. How >> Yes. Yes. All right, moving on. How about the stance post? So this comes about the stance post? So this comes about the stance post? So this comes from another church um that we are from another church um that we are from another church um that we are connected with, and they did connected with, and they did connected with, and they did a post on the conflict in Iran in Iran. a post on the conflict in Iran in Iran. a post on the conflict in Iran in Iran. And it was their best performing post of And it was their best performing post of And it was their best performing post of the past 90 days. And this is a really the past 90 days. And this is a really the past 90 days. And this is a really delicate needle to thread. delicate needle to thread. delicate needle to thread. But here's what's true, and we've talked But here's what's true, and we've talked But here's what's true, and we've talked about this in the context of should your about this in the context of should your about this in the context of should your church respond to tragedy or to current church respond to tragedy or to current church respond to tragedy or to current events that are like trending worldwide. events that are like trending worldwide. events that are like trending worldwide. And what we've always said is if it's And what we've always said is if it's And what we've always said is if it's local to you, yes, or if it overlaps local to you, yes, or if it overlaps local to you, yes, or if it overlaps with an existing ministry or like with an existing ministry or like with an existing ministry or like mission vision element of your church, mission vision element of your church, mission vision element of your church, yes. yes. yes. And what we know to be true is that And what we know to be true is that And what we know to be true is that these are the types of posts that draw these are the types of posts that draw these are the types of posts that draw the most that they they they're like the most that they they they're like the most that they they they're like magnets for attention. And so And so magnets for attention. And so And so magnets for attention. And so And so when I was reviewing this church's when I was reviewing this church's when I was reviewing this church's report, it did not report, it did not report, it did not surprise me at all that this was the surprise me at all that this was the surprise me at all that this was the post that was standing out the most.

post that was standing out the most. post that was standing out the most. And I would just say, like, as long as And I would just say, like, as long as And I would just say, like, as long as it felt like this was an authentic thing it felt like this was an authentic thing it felt like this was an authentic thing for you to do, and it overlapped with for you to do, and it overlapped with for you to do, and it overlapped with either your existing ministries, either your existing ministries, either your existing ministries, mission, or was local to you, absolutely mission, or was local to you, absolutely mission, or was local to you, absolutely go for it. Yeah. You just have to know go for it. Yeah. You just have to know go for it. Yeah. You just have to know two things. One, it is going to draw a two things. One, it is going to draw a two things. One, it is going to draw a lot of negative attention, and you have lot of negative attention, and you have lot of negative attention, and you have to be okay with that. to be okay with that. to be okay with that. What's also true is that the opposite of What's also true is that the opposite of What's also true is that the opposite of that will happen, which is that it will that will happen, which is that it will that will happen, which is that it will galvanize your existing congregation who galvanize your existing congregation who galvanize your existing congregation who likely believe the same thing you're likely believe the same thing you're likely believe the same thing you're believing. And what's also true is that believing. And what's also true is that believing. And what's also true is that we don't have to be purposely we don't have to be purposely we don't have to be purposely sensational on any of these things, sensational on any of these things, sensational on any of these things, because the scriptures run counter to because the scriptures run counter to because the scriptures run counter to pretty much all conventional wisdom. So, pretty much all conventional wisdom. So, pretty much all conventional wisdom. So, anytime you kind of plant anytime you kind of plant anytime you kind of plant your flag in the ground and say, "Hey, your flag in the ground and say, "Hey, your flag in the ground and say, "Hey, this is what we believe." People are this is what we believe." People are this is what we believe." People are going to be like, "That's awful. That's going to be like, "That's awful. That's going to be like, "That's awful. That's weird." The only final bit of caution is weird." The only final bit of caution is weird." The only final bit of caution is that I've seen this with not churches, that I've seen this with not churches, that I've seen this with not churches, but with but with but with non- church like YouTube accounts or non- church like YouTube accounts or non- church like YouTube accounts or meme accounts, meme accounts, meme accounts, you realize as you play this algorithmic you realize as you play this algorithmic you realize as you play this algorithmic lottery that, "Okay, like, anytime I hit lottery that, "Okay, like, anytime I hit lottery that, "Okay, like, anytime I hit a Yeah. high polarity topic, we get a a Yeah. high polarity topic, we get a a Yeah. high polarity topic, we get a ton of views.

ton of views. ton of views. Okay, I'm just going to hit only high Okay, I'm just going to hit only high Okay, I'm just going to hit only high polarity topics." And then you kind of polarity topics." And then you kind of polarity topics." And then you kind of become that page that's perceived as become that page that's perceived as become that page that's perceived as like all you're ever doing is like all you're ever doing is like all you're ever doing is piggybacking on top You're like You're piggybacking on top You're like You're piggybacking on top You're like You're like an ambulance chaser sort of thing. like an ambulance chaser sort of thing. like an ambulance chaser sort of thing. And like that's not a good look. But And like that's not a good look. But And like that's not a good look. But inversely, I see churches shy away from inversely, I see churches shy away from inversely, I see churches shy away from this all the time. And And that's this all the time. And And that's this all the time. And And that's totally fine. But like, it's also okay, totally fine. But like, it's also okay, totally fine. But like, it's also okay, I think, to say, "Hey, this is a high I think, to say, "Hey, this is a high I think, to say, "Hey, this is a high polarity topic, but like, our church has polarity topic, but like, our church has polarity topic, but like, our church has something to say to this because it's something to say to this because it's something to say to this because it's local to us or because we have existing local to us or because we have existing local to us or because we have existing ministries that focus on this, and so we ministries that focus on this, and so we ministries that focus on this, and so we are actually in the weeds, in the dirt, are actually in the weeds, in the dirt, are actually in the weeds, in the dirt, getting our hands dirty, caring for getting our hands dirty, caring for getting our hands dirty, caring for people in this way, and here's what we people in this way, and here's what we people in this way, and here's what we believe." believe." believe." >> the pastoral part of it, right? That >> the pastoral part of it, right? That >> the pastoral part of it, right? That this is not a social strategy to garner this is not a social strategy to garner this is not a social strategy to garner attention. Although, you pretty much attention. Although, you pretty much attention. Although, you pretty much know that a post like this is going to know that a post like this is going to know that a post like this is going to get attention, and you articulated it get attention, and you articulated it get attention, and you articulated it both positive and possibly negative both positive and possibly negative both positive and possibly negative attention. But, you know, for a current attention. But, you know, for a current attention. But, you know, for a current example here in Canada, there's a a bill example here in Canada, there's a a bill example here in Canada, there's a a bill trying to be passed by our our current trying to be passed by our our current trying to be passed by our our current government called Bill C-9, and it's government called Bill C-9, and it's government called Bill C-9, and it's relevant to churches and and how um we relevant to churches and and how um we relevant to churches and and how um we preach the the scriptures, how how we preach the the scriptures, how how we preach the the scriptures, how how we are able to preach the scriptures in in are able to preach the scriptures in in are able to preach the scriptures in in our worship spaces. And so, that would our worship spaces. And so, that would our worship spaces. And so, that would be like a time where it's like, yeah, if be like a time where it's like, yeah, if be like a time where it's like, yeah, if if you're talking about this in church, if you're talking about this in church, if you're talking about this in church, um this is this it's probably um this is this it's probably um this is this it's probably a good opportunity, if you care to, like a good opportunity, if you care to, like a good opportunity, if you care to, like you said it, you don't have to.

you said it, you don't have to. you said it, you don't have to. We're not telling you that you need to We're not telling you that you need to We're not telling you that you need to post here, but that that would be um a post here, but that that would be um a post here, but that that would be um a totally reasonable um moment opportunity totally reasonable um moment opportunity totally reasonable um moment opportunity to to post a stance post and kind of let to to post a stance post and kind of let to to post a stance post and kind of let people know where your church or where people know where your church or where people know where your church or where the church in Canada stands on this the church in Canada stands on this the church in Canada stands on this issue, because it is this is a federal issue, because it is this is a federal issue, because it is this is a federal bill, so it's a it's a nationwide thing bill, so it's a it's a nationwide thing bill, so it's a it's a nationwide thing we're going through. Um so, that's kind we're going through. Um so, that's kind we're going through. Um so, that's kind of a topical example that we're going of a topical example that we're going of a topical example that we're going through right now. We have a friend of through right now. We have a friend of through right now. We have a friend of ours who's been very vocal on this, ours who's been very vocal on this, ours who's been very vocal on this, who's a pastor. And not only is it who's a pastor. And not only is it who's a pastor. And not only is it relevant to him being a pastor, cuz the relevant to him being a pastor, cuz the relevant to him being a pastor, cuz the bill has like these faith components, bill has like these faith components, bill has like these faith components, but his family also has a history of but his family also has a history of but his family also has a history of being in government. And so, like, he's being in government. And so, like, he's being in government. And so, like, he's been up and close and personal with like been up and close and personal with like been up and close and personal with like the passing of laws and like the the passing of laws and like the the passing of laws and like the debating of these things. And so, he has debating of these things. And so, he has debating of these things. And so, he has like, you know, a double intersection like, you know, a double intersection like, you know, a double intersection there that makes him uniquely qualified there that makes him uniquely qualified there that makes him uniquely qualified to talk about these things. Yeah. to talk about these things. Yeah. to talk about these things. Yeah. Okay, something a little more Okay, something a little more Okay, something a little more light-hearted. How about the summer light-hearted. How about the summer light-hearted. How about the summer event photo dump? event photo dump? event photo dump? >> This is pictures of you protesting Bill >> This is pictures of you protesting Bill >> This is pictures of you protesting Bill C-9. C-9. C-9. Summer bucket list. In all seriousness, uh In all seriousness, uh this is this is this is >> chained up in front of the House of >> chained up in front of the House of >> chained up in front of the House of Commons.

Commons. Commons. >> Yeah, yeah. Uh this is like the free >> Yeah, yeah. Uh this is like the free >> Yeah, yeah. Uh this is like the free square on bingo, right? So, you have an square on bingo, right? So, you have an square on bingo, right? So, you have an a summer event of some kind. You're just a summer event of some kind. You're just a summer event of some kind. You're just snapping photos on your phone. You post snapping photos on your phone. You post snapping photos on your phone. You post them after the fact, make it a carousel, them after the fact, make it a carousel, them after the fact, make it a carousel, whatever it might be. This is so easy, whatever it might be. This is so easy, whatever it might be. This is so easy, and it works better in summer because and it works better in summer because and it works better in summer because people look better and the world looks people look better and the world looks people look better and the world looks better in summer. Like, we have churches better in summer. Like, we have churches better in summer. Like, we have churches that will do free makeovers for for that will do free makeovers for for that will do free makeovers for for their websites. And if you want one, their websites. And if you want one, their websites. And if you want one, nucleus.church/makeover. nucleus.church/makeover. nucleus.church/makeover. And they'll be like, can you not come And they'll be like, can you not come And they'll be like, can you not come now for the photos? Cuz and it's now for the photos? Cuz and it's now for the photos? Cuz and it's >> really dark and sad outside. We don't >> really dark and sad outside. We don't >> really dark and sad outside. We don't want our church to be reflected that want our church to be reflected that want our church to be reflected that way. And it's like honestly, I I I way. And it's like honestly, I I I way. And it's like honestly, I I I understand that. understand that. understand that. >> Something about it, >> Something about it, >> Something about it, you know, late spring, early winter, you know, late spring, early winter, you know, late spring, early winter, especially where we are, where you could especially where we are, where you could especially where we are, where you could try your very best to take a good photo try your very best to take a good photo try your very best to take a good photo and the the outdoors are like, no, it's and the the outdoors are like, no, it's and the the outdoors are like, no, it's not it's not going to look good. not it's not going to look good. not it's not going to look good. >> And then our skin, too. Like it hasn't >> And then our skin, too. Like it hasn't >> And then our skin, too. Like it hasn't seen the sun in like, you know, 4 seen the sun in like, you know, 4 seen the sun in like, you know, 4 months. months. months. It happens every year. I'm like, It happens every year. I'm like, It happens every year. I'm like, Christmas time, I'm like, oh, it's Christmas time, I'm like, oh, it's Christmas time, I'm like, oh, it's really dark outside. Like, but I don't really dark outside. Like, but I don't really dark outside. Like, but I don't look that bad. March comes, I'm like, oh look that bad. March comes, I'm like, oh look that bad. March comes, I'm like, oh my it's the creature that's keeper my it's the creature that's keeper my it's the creature that's keeper looking back at me in the mirror. Have looking back at me in the mirror. Have looking back at me in the mirror. Have you noticed our generation, elder you noticed our generation, elder you noticed our generation, elder millennials, this is pretty much all we millennials, this is pretty much all we millennials, this is pretty much all we post on Instagram nowadays is photo post on Instagram nowadays is photo post on Instagram nowadays is photo dumps? I I think it makes sense because dumps? I I think it makes sense because dumps? I I think it makes sense because we used to like share things in our we used to like share things in our we used to like share things in our lives, then the algorithm took that from lives, then the algorithm took that from lives, then the algorithm took that from us. Right. And social media just became us. Right. And social media just became us. Right. And social media just became media and it wasn't social. And this is media and it wasn't social. And this is media and it wasn't social. And this is kind of our way of being like, this is kind of our way of being like, this is kind of our way of being like, this is what the algorithm will accept, but it's what the algorithm will accept, but it's what the algorithm will accept, but it's still me saying, Brady Shearer went to still me saying, Brady Shearer went to still me saying, Brady Shearer went to 7-Eleven and got a 7-Up.

7-Eleven and got a 7-Up. 7-Eleven and got a 7-Up. >> Yes. Thumbs up. Exactly. >> Yes. Thumbs up. Exactly. >> Yes. Thumbs up. Exactly. Okay. Uh you mentioned the last one is Okay. Uh you mentioned the last one is Okay. Uh you mentioned the last one is like a free square on the bingo. This like a free square on the bingo. This like a free square on the bingo. This one is actually the free square on the one is actually the free square on the one is actually the free square on the bingo and it's the happy birthday to the bingo and it's the happy birthday to the bingo and it's the happy birthday to the pastor post. pastor post. pastor post. >> Yeah. So, obviously this doesn't have to >> Yeah. So, obviously this doesn't have to >> Yeah. So, obviously this doesn't have to be exclusive to summer, but if you're in be exclusive to summer, but if you're in be exclusive to summer, but if you're in that space where you're like, all right, that space where you're like, all right, that space where you're like, all right, like we just need a post. Not much is like we just need a post. Not much is like we just need a post. Not much is going on this week or like we're just going on this week or like we're just going on this week or like we're just wanting to be like, you know, keep it wanting to be like, you know, keep it wanting to be like, you know, keep it light. There is something about knowing light. There is something about knowing light. There is something about knowing It feels great when you know you've got It feels great when you know you've got It feels great when you know you've got a banger. a banger. a banger. Right? It just can't flop. Yeah, yeah. Right? It just can't flop. Yeah, yeah. Right? It just can't flop. Yeah, yeah. And this is true of the happy birthday And this is true of the happy birthday And this is true of the happy birthday post. It is like almost always a post. It is like almost always a post. It is like almost always a church's highest performing post and church's highest performing post and church's highest performing post and Facebook loves these especially, okay? Facebook loves these especially, okay? Facebook loves these especially, okay? You're you're guaranteed You're you're guaranteed You're you're guaranteed >> pastor's demographic, likely. >> pastor's demographic, likely. >> pastor's demographic, likely. So, it doesn't have to be lead pastor if So, it doesn't have to be lead pastor if So, it doesn't have to be lead pastor if if if, you know, anyone, just happy if if, you know, anyone, just happy if if, you know, anyone, just happy birthday. Although, whatever precedent birthday. Although, whatever precedent birthday. Although, whatever precedent you set, You got to be posting birthdays you set, You got to be posting birthdays you set, You got to be posting birthdays for the rest of the year. for the rest of the year. for the rest of the year. >> lead pastor's like always good, but if >> lead pastor's like always good, but if >> lead pastor's like always good, but if you start to get into the exact team and you start to get into the exact team and you start to get into the exact team and then it's like, you know, December and then it's like, you know, December and then it's like, you know, December and you're like, God, we got to promote you're like, God, we got to promote you're like, God, we got to promote Christmas. I can't Pastor Dave, I don't Christmas. I can't Pastor Dave, I don't Christmas. I can't Pastor Dave, I don't really I'm sorry. Like, I just can't. really I'm sorry. Like, I just can't. really I'm sorry. Like, I just can't. >> Or you miss you don't know when Pastor >> Or you miss you don't know when Pastor >> Or you miss you don't know when Pastor Janice's birthday is. Gosh, Janice. It's Janice's birthday is. Gosh, Janice. It's Janice's birthday is. Gosh, Janice. It's for her.

for her. for her. Uh how about another post to highlight Uh how about another post to highlight Uh how about another post to highlight the pastor? It's the what our pastor the pastor? It's the what our pastor the pastor? It's the what our pastor actually does in summer post. So, this actually does in summer post. So, this actually does in summer post. So, this is day in the life again kind of style. is day in the life again kind of style. is day in the life again kind of style. It can be done via either photos or It can be done via either photos or It can be done via either photos or video, but it's focused specifically on video, but it's focused specifically on video, but it's focused specifically on your pastor. Why? Your pastor is likely your pastor. Why? Your pastor is likely your pastor. Why? Your pastor is likely the most visible person in the church. the most visible person in the church. the most visible person in the church. And so, it makes sense to show what's And so, it makes sense to show what's And so, it makes sense to show what's going on with them. They're the one going on with them. They're the one going on with them. They're the one that's on stage the most on Sunday, and that's on stage the most on Sunday, and that's on stage the most on Sunday, and that's the key. They're on the stage the that's the key. They're on the stage the that's the key. They're on the stage the most. That's where people almost always most. That's where people almost always most. That's where people almost always see them. There or in the lobby, but see them. There or in the lobby, but see them. There or in the lobby, but it's always church related. it's always church related. it's always church related. >> What do they wear on Monday? >> What do they wear on Monday? >> What do they wear on Monday? >> Right, what are they doing on their day >> Right, what are they doing on their day >> Right, what are they doing on their day off? Like, oh look, Pastor Janice is in off? Like, oh look, Pastor Janice is in off? Like, oh look, Pastor Janice is in the garden or Pastor Dave is crying the garden or Pastor Dave is crying the garden or Pastor Dave is crying because nobody celebrated his birthday. because nobody celebrated his birthday. because nobody celebrated his birthday. Like, day in the life, you know, oh Like, day in the life, you know, oh Like, day in the life, you know, oh um Pastor Mark, he really loves to take um Pastor Mark, he really loves to take um Pastor Mark, he really loves to take his son. Oh, they're going to to the his son. Oh, they're going to to the his son. Oh, they're going to to the baseball game together. Oh, it's, you baseball game together. Oh, it's, you baseball game together. Oh, it's, you know, throwing the ball in the backyard. know, throwing the ball in the backyard. know, throwing the ball in the backyard. Oh, he's got the barbecue out. He's got Oh, he's got the barbecue out. He's got Oh, he's got the barbecue out. He's got Like, just Yeah. Like, just Yeah. Like, just Yeah. >> showing them what's going on. This is >> showing them what's going on. This is >> showing them what's going on. This is the type of thing that builds community. the type of thing that builds community. the type of thing that builds community. It builds culture, and they become It builds culture, and they become It builds culture, and they become talking points for when Sunday comes talking points for when Sunday comes talking points for when Sunday comes around. And that's what's so great about around. And that's what's so great about around. And that's what's so great about social and and seizing the 167 hours social and and seizing the 167 hours social and and seizing the 167 hours beyond Sunday service each week is that beyond Sunday service each week is that beyond Sunday service each week is that when you create entry points on social when you create entry points on social when you create entry points on social when the saints are scattered. When they when the saints are scattered. When they when the saints are scattered. When they do come together on Sunday, you know, if do come together on Sunday, you know, if do come together on Sunday, you know, if we do a day in the life for Pastor Alex we do a day in the life for Pastor Alex we do a day in the life for Pastor Alex here, and it shows him like, oh wow, here, and it shows him like, oh wow, here, and it shows him like, oh wow, that that's a lot of scuba gear in his that that's a lot of scuba gear in his that that's a lot of scuba gear in his garage. You know, now there's a talking garage. You know, now there's a talking garage. You know, now there's a talking point for me to bring up when I see him point for me to bring up when I see him point for me to bring up when I see him on Sunday.

on Sunday. on Sunday. >> Yeah, that's right. Okay, moving on. >> Yeah, that's right. Okay, moving on. >> Yeah, that's right. Okay, moving on. This next one's a video post, but it is This next one's a video post, but it is This next one's a video post, but it is uh a proven post archetype. It's just to uh a proven post archetype. It's just to uh a proven post archetype. It's just to mic somebody up on Sunday. Yeah, and mic somebody up on Sunday. Yeah, and mic somebody up on Sunday. Yeah, and we'll group number eight and nine we'll group number eight and nine we'll group number eight and nine together here. together here. together here. >> Miking someone up on Sunday or mic >> Miking someone up on Sunday or mic >> Miking someone up on Sunday or mic someone up who volunteers at VBS. So, a someone up who volunteers at VBS. So, a someone up who volunteers at VBS. So, a few years ago, this would have been few years ago, this would have been few years ago, this would have been impossible. impossible. impossible. Um Um Um because you're not going to follow because you're not going to follow because you're not going to follow someone around with a boom mic. Right. someone around with a boom mic. Right. someone around with a boom mic. Right. But, a few years ago, these wireless But, a few years ago, these wireless But, a few years ago, these wireless mics became prolific because it's not mics became prolific because it's not mics became prolific because it's not that wireless mics didn't exist before, that wireless mics didn't exist before, that wireless mics didn't exist before, but they were not reliable and they were but they were not reliable and they were but they were not reliable and they were not small. #teamtinymic Right. You'd not small. #teamtinymic Right. You'd not small. #teamtinymic Right. You'd have issues with wireless mics before have issues with wireless mics before have issues with wireless mics before where it's like, "Oh my goodness, it's where it's like, "Oh my goodness, it's where it's like, "Oh my goodness, it's crossing with someone's cell phone." and crossing with someone's cell phone." and crossing with someone's cell phone." and You'd record something and it was just You'd record something and it was just You'd record something and it was just like ruined. So, they fixed that. like ruined. So, they fixed that. like ruined. So, they fixed that. And then they also made them incredibly And then they also made them incredibly And then they also made them incredibly small. And they have now connectors small. And they have now connectors small. And they have now connectors where, you know, we use the uh what do where, you know, we use the uh what do where, you know, we use the uh what do we use? The DJIs. Yeah. And the DJIs we use? The DJIs. Yeah. And the DJIs we use? The DJIs. Yeah. And the DJIs have now a connector to the Sony hot have now a connector to the Sony hot have now a connector to the Sony hot shoes where without even wires shoes where without even wires shoes where without even wires >> Yeah, no adapters, no nothing. You just >> Yeah, no adapters, no nothing. You just >> Yeah, no adapters, no nothing. You just Like you can just connect these tiny Like you can just connect these tiny Like you can just connect these tiny mics directly to your camera.

mics directly to your camera. mics directly to your camera. >> You can do it right to your phone. Right >> You can do it right to your phone. Right >> You can do it right to your phone. Right to your phone, exactly. And so to your phone, exactly. And so to your phone, exactly. And so they just like hook on to somebody's they just like hook on to somebody's they just like hook on to somebody's lapel, let's say, and you can just let lapel, let's say, and you can just let lapel, let's say, and you can just let them run. Their battery life is like 17 them run. Their battery life is like 17 them run. Their battery life is like 17 days. days. days. >> Yeah. And what this will get invariably >> Yeah. And what this will get invariably >> Yeah. And what this will get invariably >> Oh, and they sound great. Absolutely. >> Oh, and they sound great. Absolutely. >> Oh, and they sound great. Absolutely. Just don't turn on noise reduction. Just don't turn on noise reduction. Just don't turn on noise reduction. Right. I have found the algorithms, at Right. I have found the algorithms, at Right. I have found the algorithms, at least in the two generations ago, DJI least in the two generations ago, DJI least in the two generations ago, DJI mics not to be great. Anyway. mics not to be great. Anyway. mics not to be great. Anyway. Invariably, what you get are Invariably, what you get are Invariably, what you get are really candid really candid really candid heartwarming interactions. That you heartwarming interactions. That you heartwarming interactions. That you would otherwise never get visibility would otherwise never get visibility would otherwise never get visibility into. into. into. >> Yeah. >> Yeah. >> Yeah. And that's the great thing about miking And that's the great thing about miking And that's the great thing about miking someone up who's in the green room on someone up who's in the green room on someone up who's in the green room on the worship team, miking someone up the worship team, miking someone up the worship team, miking someone up who's in kids ministry, miking up a who's in kids ministry, miking up a who's in kids ministry, miking up a literal kid. literal kid. literal kid. >> Mhm. Well, that's where you're going to >> Mhm. Well, that's where you're going to >> Mhm. Well, that's where you're going to get chaos, which will definitely do well get chaos, which will definitely do well get chaos, which will definitely do well on social. on social. on social. >> Right. So, if you don't want the >> Right. So, if you don't want the >> Right. So, if you don't want the heartwarming version, or if you're like, heartwarming version, or if you're like, heartwarming version, or if you're like, "This really worked. What would be "This really worked. What would be "This really worked. What would be another variation of this?" Mike up the another variation of this?" Mike up the another variation of this?" Mike up the volunteers of like at at VBS. Because volunteers of like at at VBS. Because volunteers of like at at VBS. Because Let's see what those poor volunteers are Let's see what those poor volunteers are Let's see what those poor volunteers are going through. going through. going through. >> Kids ministry chaos. Like that's a POV >> Kids ministry chaos. Like that's a POV >> Kids ministry chaos. Like that's a POV that you otherwise wouldn't get. And that you otherwise wouldn't get. And that you otherwise wouldn't get. And really, at the heart of a lot of these really, at the heart of a lot of these really, at the heart of a lot of these is what is a unique POV? If social is what is a unique POV? If social is what is a unique POV? If social media, indeed, as we know, supply is media, indeed, as we know, supply is media, indeed, as we know, supply is outpacing demand, how do you break outpacing demand, how do you break outpacing demand, how do you break through the noise? You break through the through the noise? You break through the through the noise? You break through the noise by doing something different and noise by doing something different and noise by doing something different and having a unique story. The unique story having a unique story. The unique story having a unique story. The unique story from ICA Tokyo is come with me to an from ICA Tokyo is come with me to an from ICA Tokyo is come with me to an international church in the heart of international church in the heart of international church in the heart of Tokyo. Oh, there's a a white church or Tokyo. Oh, there's a a white church or Tokyo. Oh, there's a a white church or an English-speaking church in Tokyo?

an English-speaking church in Tokyo? an English-speaking church in Tokyo? That's interesting. Oh, it's That's interesting. Oh, it's That's interesting. Oh, it's multiethnic, it's multi-generational, multiethnic, it's multi-generational, multiethnic, it's multi-generational, but it's English-speaking. Huh, that's but it's English-speaking. Huh, that's but it's English-speaking. Huh, that's different. I'm intrigued by this. different. I'm intrigued by this. different. I'm intrigued by this. If you can take that but from a POV, so If you can take that but from a POV, so If you can take that but from a POV, so creative inversion or creative creative inversion or creative creative inversion or creative difference. difference. difference. Oh, I'm like seeing visibility into Oh, I'm like seeing visibility into Oh, I'm like seeing visibility into what's happening in church in a way that what's happening in church in a way that what's happening in church in a way that I never would, that's equally compelling I never would, that's equally compelling I never would, that's equally compelling but just in a different way. And again, but just in a different way. And again, but just in a different way. And again, really easy to put together. You do need really easy to put together. You do need really easy to put together. You do need the microphone for this. I understand the microphone for this. I understand the microphone for this. I understand like they're, you know, a couple hundred like they're, you know, a couple hundred like they're, you know, a couple hundred bucks for two of these and that'll run bucks for two of these and that'll run bucks for two of these and that'll run You can use those for so many different You can use those for so many different You can use those for so many different things um for so long. And I'll also things um for so long. And I'll also things um for so long. And I'll also mention here, if you want to have us mention here, if you want to have us mention here, if you want to have us give you a personalized look at your give you a personalized look at your give you a personalized look at your social media, if you go to social media, if you go to social media, if you go to auditmychurch.com, auditmychurch.com, auditmychurch.com, you fill out a quick form, we're happy you fill out a quick form, we're happy you fill out a quick form, we're happy to look at that for you and give you a to look at that for you and give you a to look at that for you and give you a social media audit. It's it's free. social media audit. It's it's free. social media audit. It's it's free. auditmychurch.com. We are talking about auditmychurch.com. We are talking about auditmychurch.com. We are talking about social, so Yeah, we paired examples social, so Yeah, we paired examples social, so Yeah, we paired examples eight and nine together there. So, we're eight and nine together there. So, we're eight and nine together there. So, we're on to number 10. This is a proven on to number 10. This is a proven on to number 10. This is a proven question kind of framework that is question kind of framework that is question kind of framework that is certainly predated social media but it certainly predated social media but it certainly predated social media but it works on social. This is the this or works on social. This is the this or works on social. This is the this or that summer edition.

that summer edition. that summer edition. >> Yeah, a lot of the posts so far have >> Yeah, a lot of the posts so far have >> Yeah, a lot of the posts so far have been about people watching, spectating. been about people watching, spectating. been about people watching, spectating. Let's get some engagement here, okay? Let's get some engagement here, okay? Let's get some engagement here, okay? Engagement has dropped dramatically on Engagement has dropped dramatically on Engagement has dropped dramatically on social. I'm quoting this out of thin social. I'm quoting this out of thin social. I'm quoting this out of thin air, but I think I saw a report from air, but I think I saw a report from air, but I think I saw a report from Buffer. They released their new report Buffer. They released their new report Buffer. They released their new report for 2026 for 2026 for 2026 and I think it said there was a close to and I think it said there was a close to and I think it said there was a close to 30% drop in engagement platform-wide. 30% drop in engagement platform-wide. 30% drop in engagement platform-wide. Why? Social media is not social. It's Why? Social media is not social. It's Why? Social media is not social. It's just media. Do you tend to engage with just media. Do you tend to engage with just media. Do you tend to engage with your TV? Unless I'm throwing stuff at your TV? Unless I'm throwing stuff at your TV? Unless I'm throwing stuff at the screen I'm watching sports. No, I'm the screen I'm watching sports. No, I'm the screen I'm watching sports. No, I'm just watching, right? So, that's the just watching, right? So, that's the just watching, right? So, that's the same with social. Engagement is dropping same with social. Engagement is dropping same with social. Engagement is dropping because our behavior has dramatically because our behavior has dramatically because our behavior has dramatically changed. Makes sense. So, that's changed. Makes sense. So, that's changed. Makes sense. So, that's important context. If you're looking at important context. If you're looking at important context. If you're looking at your own numbers and you're like, maybe your own numbers and you're like, maybe your own numbers and you're like, maybe I do suck. Like, no, hey, hey, just I do suck. Like, no, hey, hey, just I do suck. Like, no, hey, hey, just things are changing and other things are things are changing and other things are things are changing and other things are taking precedent and other things are taking precedent and other things are taking precedent and other things are taking a backseat. taking a backseat. taking a backseat. But engagement is still useful. And But engagement is still useful. And But engagement is still useful. And specifically on stories, but also on the specifically on stories, but also on the specifically on stories, but also on the main feed, the this or that main feed, the this or that main feed, the this or that type of post framework is always great. type of post framework is always great. type of post framework is always great. And it can be a really useful lead-in And it can be a really useful lead-in And it can be a really useful lead-in into event promotion. So, this or that, into event promotion. So, this or that, into event promotion. So, this or that, and hey, are you a hamburger or hot dog and hey, are you a hamburger or hot dog and hey, are you a hamburger or hot dog person at the barbecue? And you could person at the barbecue? And you could person at the barbecue? And you could have like a vote sticker or a poll have like a vote sticker or a poll have like a vote sticker or a poll sticker. There are even now polls in sticker. There are even now polls in sticker. There are even now polls in Instagram posts. And then the follow-up Instagram posts. And then the follow-up Instagram posts. And then the follow-up on the second slide or in the second on the second slide or in the second on the second slide or in the second story could be whatever you're into, story could be whatever you're into, story could be whatever you're into, barbecue is happening after church this barbecue is happening after church this barbecue is happening after church this Sunday. Looking forward to seeing you Sunday. Looking forward to seeing you Sunday. Looking forward to seeing you there. This or that.

there. This or that. there. This or that. It always works because It always works because It always works because the choices are so finite. People mess the choices are so finite. People mess the choices are so finite. People mess this up. this up. this up. They ask open-ended questions. They ask open-ended questions. They ask open-ended questions. >> you like on your hamburger? Yeah, it's a >> you like on your hamburger? Yeah, it's a >> you like on your hamburger? Yeah, it's a little like like the more finite it can little like like the more finite it can little like like the more finite it can be and the more closed-ended it can be, be and the more closed-ended it can be, be and the more closed-ended it can be, the more you force dichotomy and a the more you force dichotomy and a the more you force dichotomy and a choice. choice. choice. >> Yeah. Much easier. >> Yeah. Much easier. >> Yeah. Much easier. >> Yeah. Right? What's your favorite thing >> Yeah. Right? What's your favorite thing >> Yeah. Right? What's your favorite thing at a barbecue? It's like, all right, at a barbecue? It's like, all right, at a barbecue? It's like, all right, man, I like a lot of things. Sometimes man, I like a lot of things. Sometimes man, I like a lot of things. Sometimes I'm into ribs, sometimes like, oh, like I'm into ribs, sometimes like, oh, like I'm into ribs, sometimes like, oh, like you can't get get this at most you can't get get this at most you can't get get this at most barbecues, but my grandfather makes barbecues, but my grandfather makes barbecues, but my grandfather makes this, this, and this. It's like, okay, this, this, and this. It's like, okay, this, this, and this. It's like, okay, well, you're you're not commenting that. well, you're you're not commenting that. well, you're you're not commenting that. It's like, hamburger or hot dog? Go. It's like, hamburger or hot dog? Go. It's like, hamburger or hot dog? Go. Hamburger. That's wrong. The answer is Hamburger. That's wrong. The answer is Hamburger. That's wrong. The answer is hot dog. See, this or that. hot dog. See, this or that. hot dog. See, this or that. Dogs. Give me a couple dogs. We love a Dogs. Give me a couple dogs. We love a Dogs. Give me a couple dogs. We love a dog in my family. Four dogs and like a dog in my family. Four dogs and like a dog in my family. Four dogs and like a like like like to the meat. Like a dirty dog. Like not to the meat. Like a dirty dog. Like not to the meat. Like a dirty dog. Like not an artisan all-beef hot dog. You're an artisan all-beef hot dog. You're an artisan all-beef hot dog. You're talking like talking like talking like >> We have no dog discrimination, okay, in >> We have no dog discrimination, okay, in >> We have no dog discrimination, okay, in our house. our house. our house. >> Mhm. So, but you just don't It's mystery >> Mhm. So, but you just don't It's mystery >> Mhm. So, but you just don't It's mystery meat. It's that kind of dog. meat. It's that kind of dog. meat. It's that kind of dog. >> No, I usually get the all-beef.

>> No, I usually get the all-beef. >> No, I usually get the all-beef. >> Okay. Yeah, I'll usually get that one. >> Okay. Yeah, I'll usually get that one. >> Okay. Yeah, I'll usually get that one. But like if I'm at the ballpark But like if I'm at the ballpark But like if I'm at the ballpark >> Yeah. Oh, well. Right time and place. >> Yeah. Oh, well. Right time and place. >> Yeah. Oh, well. Right time and place. >> Let's give a shout-out to our favorite >> Let's give a shout-out to our favorite >> Let's give a shout-out to our favorite people for dogs, the Chicago people. people for dogs, the Chicago people. people for dogs, the Chicago people. I've never had one. Chicago dog with I've never had one. Chicago dog with I've never had one. Chicago dog with there are eight different ingredients on there are eight different ingredients on there are eight different ingredients on it. There's celery salt, there's tomato, it. There's celery salt, there's tomato, it. There's celery salt, there's tomato, >> No ketchup? No, that's the yeah, the >> No ketchup? No, that's the yeah, the >> No ketchup? No, that's the yeah, the sin. Just yellow ballpark mustard, and sin. Just yellow ballpark mustard, and sin. Just yellow ballpark mustard, and then there's the fluorescent green then there's the fluorescent green then there's the fluorescent green relish. And I'm still missing a couple. relish. And I'm still missing a couple. relish. And I'm still missing a couple. I think there's like some onion in there I think there's like some onion in there I think there's like some onion in there or something. or something. or something. And you know, every place has their own And you know, every place has their own And you know, every place has their own dog. Mhm, regional dogs. dog. Mhm, regional dogs. dog. Mhm, regional dogs. >> Yeah, all around the world. Like you go >> Yeah, all around the world. Like you go >> Yeah, all around the world. Like you go to Denmark and they're like, have you to Denmark and they're like, have you to Denmark and they're like, have you had the Danish dog? It's like, no, I had the Danish dog? It's like, no, I had the Danish dog? It's like, no, I know I haven't. And like, what is it? know I haven't. And like, what is it? know I haven't. And like, what is it? I'm going to now. The Puka dogs from I'm going to now. The Puka dogs from I'm going to now. The Puka dogs from Hawaii. Oh, shout out to Those are Hawaii. Oh, shout out to Those are Hawaii. Oh, shout out to Those are different. different. different. I'm so hungry for church till the show. I'm so hungry for church till the show. I'm so hungry for church till the show. Okay, uh you can't eat these. How about Okay, uh you can't eat these. How about Okay, uh you can't eat these. How about the summer reading recommendations? the summer reading recommendations? the summer reading recommendations? Okay, so similar to our first item, Okay, so similar to our first item, Okay, so similar to our first item, which as you'll recall, summer church which as you'll recall, summer church which as you'll recall, summer church bucket list. You go to each staff member bucket list. You go to each staff member bucket list. You go to each staff member or key leader or key leader or key leader and ask for one reading recommendation.

and ask for one reading recommendation. and ask for one reading recommendation. You make the carousel out of that. Slide You make the carousel out of that. Slide You make the carousel out of that. Slide two is like Brady recommends this book. two is like Brady recommends this book. two is like Brady recommends this book. Slide three is Alex recommends this Slide three is Alex recommends this Slide three is Alex recommends this book. Slide four, you know, maybe you book. Slide four, you know, maybe you book. Slide four, you know, maybe you have a little more free time. Who have a little more free time. Who have a little more free time. Who doesn't like to crack open a book doesn't like to crack open a book doesn't like to crack open a book outdoors outdoors outdoors >> Go to the cottage. Reading outside. Oh, >> Go to the cottage. Reading outside. Oh, >> Go to the cottage. Reading outside. Oh, let's go. Sounds great. And now you have let's go. Sounds great. And now you have let's go. Sounds great. And now you have reading recommendations from the church. reading recommendations from the church. reading recommendations from the church. So, uh you know, almost certainly So, uh you know, almost certainly So, uh you know, almost certainly there's some crossover with your faith. there's some crossover with your faith. there's some crossover with your faith. Maybe you missed church cuz you're at Maybe you missed church cuz you're at Maybe you missed church cuz you're at the cottage. But you're reading and so the cottage. But you're reading and so the cottage. But you're reading and so you're still, you know, making time for you're still, you know, making time for you're still, you know, making time for the Lord. Reading recommendations is the Lord. Reading recommendations is the Lord. Reading recommendations is actually a post archetype that I'll do actually a post archetype that I'll do actually a post archetype that I'll do on my church page uh recurring every on my church page uh recurring every on my church page uh recurring every quarter or so, every, you know, or maybe quarter or so, every, you know, or maybe quarter or so, every, you know, or maybe once or twice a year. One of the ones I once or twice a year. One of the ones I once or twice a year. One of the ones I did that was very successful because did that was very successful because did that was very successful because we're in the season of parenting young we're in the season of parenting young we're in the season of parenting young kids was like, hey, I'm I'm a dad with kids was like, hey, I'm I'm a dad with kids was like, hey, I'm I'm a dad with two young boys. I'm also a pastor. two young boys. I'm also a pastor. two young boys. I'm also a pastor. Here's what we're reading with our kids Here's what we're reading with our kids Here's what we're reading with our kids before bed right now. And I just kind of before bed right now. And I just kind of before bed right now. And I just kind of sat down on the rocking chair in their sat down on the rocking chair in their sat down on the rocking chair in their bedroom and talked about, you know, bedroom and talked about, you know, bedroom and talked about, you know, three or four books. That was a three or four books. That was a three or four books. That was a successful post for us. So, this one successful post for us. So, this one successful post for us. So, this one will probably be successful for you this will probably be successful for you this will probably be successful for you this summer as well. Well, don't forget to summer as well. Well, don't forget to summer as well. Well, don't forget to include uh Mortimer by Robert Munsch. include uh Mortimer by Robert Munsch. include uh Mortimer by Robert Munsch. It's a classic. It's a classic. It's a classic. >> Yes. We're reading the uh the airplane >> Yes. We're reading the uh the airplane >> Yes. We're reading the uh the airplane one is our What's her name? I forget it, one is our What's her name? I forget it, one is our What's her name? I forget it, but it's the airplane one where she uh but it's the airplane one where she uh but it's the airplane one where she uh flies the airplane uh and has to be flies the airplane uh and has to be flies the airplane uh and has to be talked down and land the airplane on talked down and land the airplane on talked down and land the airplane on herself. The little mini book by Robert herself. The little mini book by Robert herself. The little mini book by Robert Munsch. Last night we were all trying to Munsch. Last night we were all trying to Munsch. Last night we were all trying to put our three-year-old to bed and she's put our three-year-old to bed and she's put our three-year-old to bed and she's like, no, not until we all sing as a like, no, not until we all sing as a like, no, not until we all sing as a family in unison, clang, clang, rattle family in unison, clang, clang, rattle family in unison, clang, clang, rattle bang, bang. Make my noise all day.

bang, bang. Make my noise all day. bang, bang. Make my noise all day. Okay. Okay. Okay. >> we found out that my my wife, her mom >> we found out that my my wife, her mom >> we found out that my my wife, her mom had a different tune to it. So, her it's had a different tune to it. So, her it's had a different tune to it. So, her it's similar, but it's like not the same. And similar, but it's like not the same. And similar, but it's like not the same. And I'm like, "That's not how you sing I'm like, "That's not how you sing I'm like, "That's not how you sing clang, clang, rattle bang, bang." clang, clang, rattle bang, bang." clang, clang, rattle bang, bang." >> Right. And then yeah, there was a huge >> Right. And then yeah, there was a huge >> Right. And then yeah, there was a huge family fight and the kids stormed off. family fight and the kids stormed off. family fight and the kids stormed off. >> most Canadian thing we've ever said on >> most Canadian thing we've ever said on >> most Canadian thing we've ever said on this show. It really It's like, "Robert this show. It really It's like, "Robert this show. It really It's like, "Robert who? Much?" who? Much?" who? Much?" Okay, we got two more. The caption this Okay, we got two more. The caption this Okay, we got two more. The caption this post. So, first slide, funny photo. post. So, first slide, funny photo. post. So, first slide, funny photo. Really easy. You're taking photos on Really easy. You're taking photos on Really easy. You're taking photos on Sunday. You know this feeling. Sunday. You know this feeling. Sunday. You know this feeling. >> Yeah. You're trying to get a nice photo >> Yeah. You're trying to get a nice photo >> Yeah. You're trying to get a nice photo of your pastor preaching where they of your pastor preaching where they of your pastor preaching where they don't look like a lunatic, but everyone don't look like a lunatic, but everyone don't look like a lunatic, but everyone mid-sentence looks silly. You take one mid-sentence looks silly. You take one mid-sentence looks silly. You take one of those of those of those and you say, it's blank on the first and you say, it's blank on the first and you say, it's blank on the first slide, caption this. Second slide, slide, caption this. Second slide, slide, caption this. Second slide, you've already got a funny caption that you've already got a funny caption that you've already got a funny caption that you've added that you came up with. Same you've added that you came up with. Same you've added that you came up with. Same with slide three and four. And then the with slide three and four. And then the with slide three and four. And then the final slide is like, final slide is like, final slide is like, put your own caption in the comments put your own caption in the comments put your own caption in the comments below. And everyone's adding in their below. And everyone's adding in their below. And everyone's adding in their own comments. Love It's fun. It's own comments. Love It's fun. It's own comments. Love It's fun. It's lighthearted. lighthearted. lighthearted. >> Yeah. It's nothing crazy. And it doesn't >> Yeah. It's nothing crazy. And it doesn't >> Yeah. It's nothing crazy. And it doesn't have to be just that. That's like one have to be just that. That's like one have to be just that. That's like one example of a funny photo, but it could example of a funny photo, but it could example of a funny photo, but it could be anything where hijinks are taking be anything where hijinks are taking be anything where hijinks are taking place at church. Okay, two months from place at church. Okay, two months from place at church. Okay, two months from now, summer has come and gone. It's time now, summer has come and gone. It's time now, summer has come and gone. It's time to post the best summer moments recap to post the best summer moments recap to post the best summer moments recap carousel. Pretty self-explanatory.

carousel. Pretty self-explanatory. carousel. Pretty self-explanatory. >> Yeah. Right? Like cap off summer. >> Yeah. Right? Like cap off summer. >> Yeah. Right? Like cap off summer. Everyone knows that feeling where Everyone knows that feeling where Everyone knows that feeling where the days are getting a bit shorter and the days are getting a bit shorter and the days are getting a bit shorter and they're getting a tiny bit chillier at they're getting a tiny bit chillier at they're getting a tiny bit chillier at night and you're like, "Oh, no. It's night and you're like, "Oh, no. It's night and you're like, "Oh, no. It's happening again." happening again." happening again." >> Yeah. This beautiful period is slipping >> Yeah. This beautiful period is slipping >> Yeah. This beautiful period is slipping through my fingers and you want to just through my fingers and you want to just through my fingers and you want to just put a stamp on it and be like, "These put a stamp on it and be like, "These put a stamp on it and be like, "These are some great things that happened this are some great things that happened this are some great things that happened this summer in the life of our church. We'll summer in the life of our church. We'll summer in the life of our church. We'll miss it." But guess what? Back to church miss it." But guess what? Back to church miss it." But guess what? Back to church is around the corner. is around the corner. is around the corner. >> Fall, changing of colors. We got fall >> Fall, changing of colors. We got fall >> Fall, changing of colors. We got fall festival. We got trunk or treat. festival. We got trunk or treat. festival. We got trunk or treat. Christmas will be here before you know Christmas will be here before you know Christmas will be here before you know it. And right after Christmas is Easter. it. And right after Christmas is Easter. it. And right after Christmas is Easter. You know what happens after Easter? You know what happens after Easter? You know what happens after Easter? Summer's back. Summer's back. Summer's back. We're so back. We're so back. So, don't We're so back. We're so back. So, don't We're so back. We're so back. So, don't miss that opportunity. 13 social posts miss that opportunity. 13 social posts miss that opportunity. 13 social posts for summer. Feel free to steal all of for summer. Feel free to steal all of for summer. Feel free to steal all of them, any of them that stood out to you. them, any of them that stood out to you. them, any of them that stood out to you. Just don't don't do this. Don't be the Just don't don't do this. Don't be the Just don't don't do this. Don't be the person that listened to this full person that listened to this full person that listened to this full episode, the 20 minutes, the 30 minutes, episode, the 20 minutes, the 30 minutes, episode, the 20 minutes, the 30 minutes, and then doesn't do one of these posts. and then doesn't do one of these posts. and then doesn't do one of these posts. Otherwise, why did you listen? Otherwise, why did you listen? Otherwise, why did you listen? Make sure you do at least one. The first Make sure you do at least one. The first Make sure you do at least one. The first one's a great example because I was on a one's a great example because I was on a one's a great example because I was on a call with that church, or the second one call with that church, or the second one call with that church, or the second one rather. I was on a call with that church rather. I was on a call with that church rather. I was on a call with that church and I said, "Here's a great post you and I said, "Here's a great post you and I said, "Here's a great post you should do." And they did it. And on the should do." And they did it. And on the should do." And they did it. And on the next call they showed me it was like our next call they showed me it was like our next call they showed me it was like our best performing post. That's not to be best performing post. That's not to be best performing post. That's not to be like, "Oh, I'm giving you great advice."

like, "Oh, I'm giving you great advice." like, "Oh, I'm giving you great advice." But the point is that you're taking But the point is that you're taking But the point is that you're taking action. It's one thing to listen to a action. It's one thing to listen to a action. It's one thing to listen to a show and go, "Oh, that would be great. show and go, "Oh, that would be great. show and go, "Oh, that would be great. Oh, that would be great." Make it Oh, that would be great." Make it Oh, that would be great." Make it actually great for your church in your actually great for your church in your actually great for your church in your context. context. context. >> And the bar for for so many of these is >> And the bar for for so many of these is >> And the bar for for so many of these is very low. Yeah. That being said, if you very low. Yeah. That being said, if you very low. Yeah. That being said, if you don't do anything, don't unsubscribe. don't do anything, don't unsubscribe. don't do anything, don't unsubscribe. Just thank you for your time, attention, Just thank you for your time, attention, Just thank you for your time, attention, and trust. We'll talk to you next week. and trust. We'll talk to you next week. and trust. We'll talk to you next week. Crazy how Mercedes are just a bunch of Crazy how Mercedes are just a bunch of Crazy how Mercedes are just a bunch of cheaters, huh? They got the compression cheaters, huh? They got the compression cheaters, huh? They got the compression ratio, they got this, they got their ratio, they got this, they got their ratio, they got this, they got their fuel. I mean, at this point, frauds? I fuel. I mean, at this point, frauds? I fuel. I mean, at this point, frauds? I mean, mean, mean, shout out to whoever's job description shout out to whoever's job description shout out to whoever's job description is find a loophole in the regs. is find a loophole in the regs. is find a loophole in the regs. >> Lewis Hamilton, who like >> Lewis Hamilton, who like >> Lewis Hamilton, who like always creeping on every everyone else's always creeping on every everyone else's always creeping on every everyone else's car.