The 2025 Church Social Media Calendar

If you put me in charge of your church's If you put me in charge of your church's social media calendar, this is exactly social media calendar, this is exactly social media calendar, this is exactly what I would do. Our calendar covers what I would do. Our calendar covers what I would do. Our calendar covers every major social media platform, plus every major social media platform, plus every major social media platform, plus a few of the not so major platforms, a few of the not so major platforms, a few of the not so major platforms, just in case. Importantly, this calendar just in case. Importantly, this calendar just in case. Importantly, this calendar can be tailored to you depending on how can be tailored to you depending on how can be tailored to you depending on how much time and effort you have to much time and effort you have to much time and effort you have to dedicate to social. So, let's dive in. dedicate to social. So, let's dive in. dedicate to social. So, let's dive in. Well, hey there and welcome to the Well, hey there and welcome to the Well, hey there and welcome to the ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as always by my co-host. We call him the always by my co-host. We call him the always by my co-host. We call him the Limitless Liturgist. It's Alexander Limitless Liturgist. It's Alexander Limitless Liturgist. It's Alexander Mills. Hello. Hello. Let's talk about Mills. Hello. Hello. Let's talk about Mills. Hello. Hello. Let's talk about social media calendars. I think the social media calendars. I think the social media calendars. I think the place to start is by really just place to start is by really just place to start is by really just anchoring us in the current part of the anchoring us in the current part of the anchoring us in the current part of the social media cycle. Where are we? The social media cycle. Where are we? The social media cycle. Where are we? The part that we're in is the not so fun part that we're in is the not so fun part that we're in is the not so fun part. And that is where there hasn't part. And that is where there hasn't part. And that is where there hasn't been a significant amount of innovation been a significant amount of innovation been a significant amount of innovation in the past few years. What that in the past few years. What that in the past few years. What that translates to is that attention is translates to is that attention is translates to is that attention is extremely expensive on social media. And extremely expensive on social media. And extremely expensive on social media. And you know in terms of how you recognize you know in terms of how you recognize you know in terms of how you recognize this, obviously there's been like no new this, obviously there's been like no new this, obviously there's been like no new platform that's come out that has like platform that's come out that has like platform that's come out that has like engaged all of our attention. The cycle engaged all of our attention. The cycle engaged all of our attention. The cycle will usually happen like this. Either a will usually happen like this. Either a will usually happen like this. Either a new platform or innovation in social is new platform or innovation in social is new platform or innovation in social is revealed. All of the early adopters jump revealed. All of the early adopters jump revealed. All of the early adopters jump onto it and attention is extremely cheap onto it and attention is extremely cheap onto it and attention is extremely cheap there. But the critics will say like there. But the critics will say like there. But the critics will say like well that's only for insert young people well that's only for insert young people well that's only for insert young people or insert whatever demographic here. And or insert whatever demographic here. And or insert whatever demographic here. And so like that's not worth jumping on. And so like that's not worth jumping on. And so like that's not worth jumping on. And then we kind of get to like the midpoint then we kind of get to like the midpoint then we kind of get to like the midpoint of the cycle where most people are like, of the cycle where most people are like, of the cycle where most people are like, "Okay, this seems like it's sticking "Okay, this seems like it's sticking "Okay, this seems like it's sticking around. Let's get there." And attention around. Let's get there." And attention around. Let's get there." And attention is still usually cheap. Because in terms

is still usually cheap. Because in terms is still usually cheap. Because in terms of like social media as a whole, this of like social media as a whole, this of like social media as a whole, this new platform and or innovation is still new platform and or innovation is still new platform and or innovation is still relatively new. Mhm. And then we get to relatively new. Mhm. And then we get to relatively new. Mhm. And then we get to the end part of the cycle, which is the end part of the cycle, which is the end part of the cycle, which is where we're at right now, where we where we're at right now, where we where we're at right now, where we haven't seen an innovation or a new haven't seen an innovation or a new haven't seen an innovation or a new thing in a very long time. Attention is thing in a very long time. Attention is thing in a very long time. Attention is extremely expensive, and that can be extremely expensive, and that can be extremely expensive, and that can be despairing for some. Mhm. This is what's despairing for some. Mhm. This is what's despairing for some. Mhm. This is what's true in virtually every communication true in virtually every communication true in virtually every communication industry. It's a little bit newer to us industry. It's a little bit newer to us industry. It's a little bit newer to us in social because social is young. If in social because social is young. If in social because social is young. If you think about radio ads, like there's you think about radio ads, like there's you think about radio ads, like there's no like novel way of doing a radio ad no like novel way of doing a radio ad no like novel way of doing a radio ad that's suddenly going to break through. that's suddenly going to break through. that's suddenly going to break through. If you think about mailers door to door, If you think about mailers door to door, If you think about mailers door to door, there's no like brand new way of doing there's no like brand new way of doing there's no like brand new way of doing this that will like see your ROI jump by this that will like see your ROI jump by this that will like see your ROI jump by 300%. But when something new on social 300%. But when something new on social 300%. But when something new on social does come around, last time it was Tik does come around, last time it was Tik does come around, last time it was Tik Tok, which then inspired vertical video Tok, which then inspired vertical video Tok, which then inspired vertical video across all platforms. And this across all platforms. And this across all platforms. And this innovation was so disruptive that it innovation was so disruptive that it innovation was so disruptive that it introduced a new era of social. That's introduced a new era of social. That's introduced a new era of social. That's something that is like incredibly rare. something that is like incredibly rare. something that is like incredibly rare. And so we're going to talk about the And so we're going to talk about the And so we're going to talk about the social media calendar because the best social media calendar because the best social media calendar because the best thing to do in this place is to be thing to do in this place is to be thing to do in this place is to be consistent and to show up and to take no consistent and to show up and to take no consistent and to show up and to take no weeks off and to not like despair. And weeks off and to not like despair. And weeks off and to not like despair. And then I this is not especially helpful, then I this is not especially helpful, then I this is not especially helpful, but look, there's a reason why when but look, there's a reason why when but look, there's a reason why when we're in the early parts of the cycle, we're in the early parts of the cycle, we're in the early parts of the cycle, we on this podcast, we on our platforms we on this podcast, we on our platforms we on this podcast, we on our platforms are saying do it. go now because this are saying do it. go now because this are saying do it. go now because this will not last forever. Yeah. And that's will not last forever. Yeah. And that's will not last forever. Yeah. And that's kind of the the state that probably a kind of the the state that probably a kind of the the state that probably a lot of social media managers, a lot of lot of social media managers, a lot of lot of social media managers, a lot of churches feel where there there was an churches feel where there there was an churches feel where there there was an era if you were listening to the show era if you were listening to the show era if you were listening to the show and you know, you mentioned at Tik Tok and you know, you mentioned at Tik Tok and you know, you mentioned at Tik Tok with the the the popularity of short with the the the popularity of short with the the the popularity of short form vertical videos and on the heels of

form vertical videos and on the heels of form vertical videos and on the heels of the discovery algorithm, all you had to the discovery algorithm, all you had to the discovery algorithm, all you had to do was post a short form video pretty do was post a short form video pretty do was post a short form video pretty much on on any of these other platforms much on on any of these other platforms much on on any of these other platforms that had maturation like um Facebook that had maturation like um Facebook that had maturation like um Facebook reels or Instagram reels or YouTube reels or Instagram reels or YouTube reels or Instagram reels or YouTube shorts. And it's like, yeah, you got a shorts. And it's like, yeah, you got a shorts. And it's like, yeah, you got a pretty good chance of getting some pretty good chance of getting some pretty good chance of getting some attention on those videos. And now attention on those videos. And now attention on those videos. And now that's just not true because the the um that's just not true because the the um that's just not true because the the um I I I don't even know how how long has I I I don't even know how how long has I I I don't even know how how long has it been since since Tik Tok introduced it been since since Tik Tok introduced it been since since Tik Tok introduced short form videos into our into our short form videos into our into our short form videos into our into our lives in that way. It was pre-COVID. So lives in that way. It was pre-COVID. So lives in that way. It was pre-COVID. So like 2019 was quite a long time now. Not like 2019 was quite a long time now. Not like 2019 was quite a long time now. Not when it was released, but like co the when it was released, but like co the when it was released, but like co the first year was like Tik Tok's coming out first year was like Tik Tok's coming out first year was like Tik Tok's coming out party where everyone was like, I guess party where everyone was like, I guess party where everyone was like, I guess I'll download this. And the year or two I'll download this. And the year or two I'll download this. And the year or two before that was when it had really before that was when it had really before that was when it had really established itself as an upandcomer. established itself as an upandcomer. established itself as an upandcomer. Yeah. And so we we really in the last Yeah. And so we we really in the last Yeah. And so we we really in the last handful of years really live through handful of years really live through handful of years really live through quite a golden age of like an quite a golden age of like an quite a golden age of like an opportunity to reach a broader audience opportunity to reach a broader audience opportunity to reach a broader audience than you ever had before. Now where than you ever had before. Now where than you ever had before. Now where we're talking to you now in in the the we're talking to you now in in the the we're talking to you now in in the the early, you know, second quarter of 2025, early, you know, second quarter of 2025, early, you know, second quarter of 2025, there aren't too many like golden there aren't too many like golden there aren't too many like golden tickets anymore. And so it's it kind of tickets anymore. And so it's it kind of tickets anymore. And so it's it kind of feels like a grind and but there are feels like a grind and but there are feels like a grind and but there are still ways that you can not just only still ways that you can not just only still ways that you can not just only reach your audience um folks that that reach your audience um folks that that reach your audience um folks that that follow your church, folks who have follow your church, folks who have follow your church, folks who have followed your church, but reach new followed your church, but reach new followed your church, but reach new audiences um in in this era of stagn audiences um in in this era of stagn audiences um in in this era of stagn stagnation for lack of a better term as stagnation for lack of a better term as stagnation for lack of a better term as far as the the platforms are concerned far as the the platforms are concerned far as the the platforms are concerned um while we kind of wait for the cycle um while we kind of wait for the cycle um while we kind of wait for the cycle to to refresh with whatever comes next.

to to refresh with whatever comes next. to to refresh with whatever comes next. I'm always eager to to wonder like you'd I'm always eager to to wonder like you'd I'm always eager to to wonder like you'd have to be a prophet to figure it out, have to be a prophet to figure it out, have to be a prophet to figure it out, right? But it's like you look around, right? But it's like you look around, right? But it's like you look around, what could someone come up with next what could someone come up with next what could someone come up with next that could disrupt this this social um that could disrupt this this social um that could disrupt this this social um world that we're living right now? You world that we're living right now? You world that we're living right now? You can't know unless you're the person that can't know unless you're the person that can't know unless you're the person that that's going to like figure it out. But that's going to like figure it out. But that's going to like figure it out. But I'm always eager to wonder like is it a I'm always eager to wonder like is it a I'm always eager to wonder like is it a new platform? Is it a new feature coming new platform? Is it a new feature coming new platform? Is it a new feature coming to one of these platforms that that has to one of these platforms that that has to one of these platforms that that has matured um that you know we're talking matured um that you know we're talking matured um that you know we're talking Facebook, um Instagram, Tik Tok, Facebook, um Instagram, Tik Tok, Facebook, um Instagram, Tik Tok, YouTube, hundreds of millions of of YouTube, hundreds of millions of of YouTube, hundreds of millions of of users um and have been around for a long users um and have been around for a long users um and have been around for a long time. Is it a new feature that's going time. Is it a new feature that's going time. Is it a new feature that's going to disrupt one of those platforms? We to disrupt one of those platforms? We to disrupt one of those platforms? We just don't know until it until it comes, just don't know until it until it comes, just don't know until it until it comes, but it hasn't come yet. And so here we but it hasn't come yet. And so here we but it hasn't come yet. And so here we are. Whatever it is, I guarantee we'll are. Whatever it is, I guarantee we'll are. Whatever it is, I guarantee we'll all hate it because otherwise we would all hate it because otherwise we would all hate it because otherwise we would all jump on it right away. Tik Tok was all jump on it right away. Tik Tok was all jump on it right away. Tik Tok was so different and so strange that we so different and so strange that we so different and so strange that we dismissed it. And that's what that early dismissed it. And that's what that early dismissed it. And that's what that early part of the cycle looks like. For those part of the cycle looks like. For those part of the cycle looks like. For those that don't dismiss it, they are that don't dismiss it, they are that don't dismiss it, they are rewarded. But new platforms and new rewarded. But new platforms and new rewarded. But new platforms and new features come out all the time that features come out all the time that features come out all the time that people jump on and then they fizzle out. people jump on and then they fizzle out. people jump on and then they fizzle out. And so you've wasted that time and And so you've wasted that time and And so you've wasted that time and energy. But that's the risk and reward. energy. But that's the risk and reward. energy. But that's the risk and reward. Before Tik Tok, there were stories.

Before Tik Tok, there were stories. Before Tik Tok, there were stories. Right? That was the cycle where like you Right? That was the cycle where like you Right? That was the cycle where like you could publish a story and like every one could publish a story and like every one could publish a story and like every one of your followers would see it when it of your followers would see it when it of your followers would see it when it was hard to reach every one of your was hard to reach every one of your was hard to reach every one of your followers. Before stories, which was followers. Before stories, which was followers. Before stories, which was like 2015, it was just being on like 2015, it was just being on like 2015, it was just being on Instagram. It was like we're all on Instagram. It was like we're all on Instagram. It was like we're all on Facebook. Oh, I'm on Instagram. Okay, Facebook. Oh, I'm on Instagram. Okay, Facebook. Oh, I'm on Instagram. Okay, that's kind of a waste of a platform. that's kind of a waste of a platform. that's kind of a waste of a platform. Facebook bought it for a billion Facebook bought it for a billion Facebook bought it for a billion dollars. What were they thinking? Here's dollars. What were they thinking? Here's dollars. What were they thinking? Here's the good news about the current era. the good news about the current era. the good news about the current era. When you have everyone on a platform, When you have everyone on a platform, When you have everyone on a platform, yes, attention is more expensive, but yes, attention is more expensive, but yes, attention is more expensive, but when you do break through, the upside is when you do break through, the upside is when you do break through, the upside is often greater because there's just more often greater because there's just more often greater because there's just more people there. Like back when attention people there. Like back when attention people there. Like back when attention was way, way cheaper. There was also way was way, way cheaper. There was also way was way, way cheaper. There was also way less people. That's why it was cheaper. less people. That's why it was cheaper. less people. That's why it was cheaper. Like if you think about real estate, Like if you think about real estate, Like if you think about real estate, it's like, oh wow, I can buy a house in it's like, oh wow, I can buy a house in it's like, oh wow, I can buy a house in this part of the states or this part of this part of the states or this part of this part of the states or this part of the country for this much. Wow. Where I the country for this much. Wow. Where I the country for this much. Wow. Where I live, it's costing me this much. Why? live, it's costing me this much. Why? live, it's costing me this much. Why? Well, nobody lives there. And so that's Well, nobody lives there. And so that's Well, nobody lives there. And so that's the whole point. the whole point. the whole point. Another positive about the era that Another positive about the era that Another positive about the era that we're in right now is that you don't we're in right now is that you don't we're in right now is that you don't need to post every single day. This need to post every single day. This need to post every single day. This social media calendar that we are about social media calendar that we are about social media calendar that we are about to get into does have posts for every to get into does have posts for every to get into does have posts for every single day, but we're going to provide single day, but we're going to provide single day, but we're going to provide different versions of this. So, if different versions of this. So, if different versions of this. So, if you're like, you know, I can only you're like, you know, I can only you're like, you know, I can only probably publish twice a week. Guess probably publish twice a week. Guess probably publish twice a week. Guess what? That's good enough in this current what? That's good enough in this current what? That's good enough in this current era, which was not true in the previous era, which was not true in the previous era, which was not true in the previous era. Last week, it was the week after era. Last week, it was the week after era. Last week, it was the week after Easter, uh, when we're a little bit Easter, uh, when we're a little bit Easter, uh, when we're a little bit ahead recording this, um, I took a whole ahead recording this, um, I took a whole ahead recording this, um, I took a whole week off publishing because I was like, week off publishing because I was like, week off publishing because I was like, I'm tired. And you know what? Churches I'm tired. And you know what? Churches I'm tired. And you know what? Churches are tired this week, so I'm just going are tired this week, so I'm just going are tired this week, so I'm just going to to to And guess what? I looked at my like And guess what? I looked at my like And guess what? I looked at my like analytics and it still said like, oh analytics and it still said like, oh analytics and it still said like, oh yeah, for the previous 30 days, you got yeah, for the previous 30 days, you got yeah, for the previous 30 days, you got 1 million plus impressions on Instagram.

1 million plus impressions on Instagram. 1 million plus impressions on Instagram. I was like, great. Like, why? Because I was like, great. Like, why? Because I was like, great. Like, why? Because all the content that I published on all the content that I published on all the content that I published on YouTube and Instagram, and so it's still YouTube and Instagram, and so it's still YouTube and Instagram, and so it's still reaching new people weeks and months reaching new people weeks and months reaching new people weeks and months after it was first published. That was after it was first published. That was after it was first published. That was not true in the previous era. So, let's not true in the previous era. So, let's not true in the previous era. So, let's not fully despair. I also want to not fully despair. I also want to not fully despair. I also want to highlight that in the social calendar, highlight that in the social calendar, highlight that in the social calendar, we've left Sunday open. And there's two we've left Sunday open. And there's two we've left Sunday open. And there's two reasons for this. One, Sunday is reasons for this. One, Sunday is reasons for this. One, Sunday is obviously the day that we meet. So, if obviously the day that we meet. So, if obviously the day that we meet. So, if you want to take a day of rest on you want to take a day of rest on you want to take a day of rest on social, it's perfectly fine cuz we're social, it's perfectly fine cuz we're social, it's perfectly fine cuz we're all meeting in person. Two, there's so all meeting in person. Two, there's so all meeting in person. Two, there's so much happening on Sunday that it's very much happening on Sunday that it's very much happening on Sunday that it's very easy for churches to post by simply like easy for churches to post by simply like easy for churches to post by simply like capturing what's happening, throw it on capturing what's happening, throw it on capturing what's happening, throw it on stories, capture an image, whatever it stories, capture an image, whatever it stories, capture an image, whatever it might be. might be. might be. Third, we have purposely structured this Third, we have purposely structured this Third, we have purposely structured this social media calendar to leave a space social media calendar to leave a space social media calendar to leave a space for promotion. Okay? So, one day every for promotion. Okay? So, one day every for promotion. Okay? So, one day every single week is empty. It's vacant. So, single week is empty. It's vacant. So, single week is empty. It's vacant. So, if you want to insert a promotion there if you want to insert a promotion there if you want to insert a promotion there once a week, you can do so without once a week, you can do so without once a week, you can do so without risking dragging your momentum down. So, risking dragging your momentum down. So, risking dragging your momentum down. So, we'll give you recommended days for each we'll give you recommended days for each we'll give you recommended days for each of these types of posts, but you don't of these types of posts, but you don't of these types of posts, but you don't have to leave Sunday vacant. You could have to leave Sunday vacant. You could have to leave Sunday vacant. You could move one of the posts to Sunday and say, move one of the posts to Sunday and say, move one of the posts to Sunday and say, "Okay, that'll leave Thursday as an "Okay, that'll leave Thursday as an "Okay, that'll leave Thursday as an option for us to promote." You've got option for us to promote." You've got option for us to promote." You've got flexibility. Final thing, when attention flexibility. Final thing, when attention flexibility. Final thing, when attention is expensive, what can we do? Really is expensive, what can we do? Really is expensive, what can we do? Really only two levers you can pull. You can only two levers you can pull. You can only two levers you can pull. You can publish more, you can publish better.

publish more, you can publish better. publish more, you can publish better. And those things are difficult. Like And those things are difficult. Like And those things are difficult. Like you're probably already publishing as you're probably already publishing as you're probably already publishing as much as you think you can. So when you much as you think you can. So when you much as you think you can. So when you hear me say do more, like that's just hear me say do more, like that's just hear me say do more, like that's just the only lever that we can pull. Like if the only lever that we can pull. Like if the only lever that we can pull. Like if everyone is working hard, it's the everyone is working hard, it's the everyone is working hard, it's the cliche of the guy who's like first into cliche of the guy who's like first into cliche of the guy who's like first into the gym and last tell. Like I I got here the gym and last tell. Like I I got here the gym and last tell. Like I I got here at 5:00 a.m. Kobe was here at 3:30 a.m. at 5:00 a.m. Kobe was here at 3:30 a.m. at 5:00 a.m. Kobe was here at 3:30 a.m. getting shots up. That's what these getting shots up. That's what these getting shots up. That's what these legendary stories are told. And that's legendary stories are told. And that's legendary stories are told. And that's the reality. We can do more. We can do the reality. We can do more. We can do the reality. We can do more. We can do better. Ideally, we can do both. But better. Ideally, we can do both. But better. Ideally, we can do both. But there it's also like, hey, what's there it's also like, hey, what's there it's also like, hey, what's realistic? Most important thing is realistic? Most important thing is realistic? Most important thing is consistency. Okay? It's like any fitness consistency. Okay? It's like any fitness consistency. Okay? It's like any fitness regimen. It's not about like one day. regimen. It's not about like one day. regimen. It's not about like one day. It's about stacking days, stacking It's about stacking days, stacking It's about stacking days, stacking weeks, stacking months. You don't end up weeks, stacking months. You don't end up weeks, stacking months. You don't end up reaching, you know, a million people reaching, you know, a million people reaching, you know, a million people plus every single month on Instagram the plus every single month on Instagram the plus every single month on Instagram the way I have from a day. It's because I've way I have from a day. It's because I've way I have from a day. It's because I've been on Instagram for 10 plus years and been on Instagram for 10 plus years and been on Instagram for 10 plus years and I've just been consistent that whole I've just been consistent that whole I've just been consistent that whole time and slowly you push the boulder up time and slowly you push the boulder up time and slowly you push the boulder up the hill. Let's start with Tuesday and the hill. Let's start with Tuesday and the hill. Let's start with Tuesday and Thursday. This is going to be the base Thursday. This is going to be the base Thursday. This is going to be the base model, let's call it, of the church model, let's call it, of the church model, let's call it, of the church social media calendar. It's going to be social media calendar. It's going to be social media calendar. It's going to be a sermon clip on Tuesday and a sermon a sermon clip on Tuesday and a sermon a sermon clip on Tuesday and a sermon clip on Thursday. If you're curious why clip on Thursday. If you're curious why clip on Thursday. If you're curious why two sermon clips, I'd encourage you to two sermon clips, I'd encourage you to two sermon clips, I'd encourage you to go watch the YouTube video that we go watch the YouTube video that we go watch the YouTube video that we published recently about uh worship published recently about uh worship published recently about uh worship reels. We kind of talk about the reels. We kind of talk about the reels. We kind of talk about the importance of sermon content as the importance of sermon content as the importance of sermon content as the bedrock of your social media calendar.

bedrock of your social media calendar. bedrock of your social media calendar. We talked about in the podcast recently We talked about in the podcast recently We talked about in the podcast recently too. Um I not that explicitly I don't too. Um I not that explicitly I don't too. Um I not that explicitly I don't think. Okay. Yeah. Ser are still the think. Okay. Yeah. Ser are still the think. Okay. Yeah. Ser are still the most important thing. Do them. So if most important thing. Do them. So if most important thing. Do them. So if that's all you can do, it's also great that's all you can do, it's also great that's all you can do, it's also great because you've already got the work done because you've already got the work done because you've already got the work done for you in the sermon from the pastor. for you in the sermon from the pastor. for you in the sermon from the pastor. So Tuesday and Thursday. The way that we So Tuesday and Thursday. The way that we So Tuesday and Thursday. The way that we do this is when we review the sermon, we do this is when we review the sermon, we do this is when we review the sermon, we identify sermon clips that are at the identify sermon clips that are at the identify sermon clips that are at the intersection of faith and culture. intersection of faith and culture. intersection of faith and culture. Meaning the sermon clip should be just Meaning the sermon clip should be just Meaning the sermon clip should be just as relevant to a person that has no as relevant to a person that has no as relevant to a person that has no faith background as somebody who heard faith background as somebody who heard faith background as somebody who heard the sermon in the actual pews on the the sermon in the actual pews on the the sermon in the actual pews on the Sunday that it was preached. Scriptures Sunday that it was preached. Scriptures Sunday that it was preached. Scriptures are for all people for all time. And are for all people for all time. And are for all people for all time. And they're full of categories of content, they're full of categories of content, they're full of categories of content, wisdom that is applicable to broad wisdom that is applicable to broad wisdom that is applicable to broad audiences. Doesn't mean you have to be a audiences. Doesn't mean you have to be a audiences. Doesn't mean you have to be a Christian. Purpose, finances, parenting, Christian. Purpose, finances, parenting, Christian. Purpose, finances, parenting, marriage, community, destiny, eternity, marriage, community, destiny, eternity, marriage, community, destiny, eternity, hope, despair, whatever it might be. And hope, despair, whatever it might be. And hope, despair, whatever it might be. And so what happens is when we preach from so what happens is when we preach from so what happens is when we preach from the Bible, naturally we have moments the Bible, naturally we have moments the Bible, naturally we have moments where we talk about things that are where we talk about things that are where we talk about things that are valuable, useful and interesting to valuable, useful and interesting to valuable, useful and interesting to people irrespective of what they believe people irrespective of what they believe people irrespective of what they believe about God. Those are the parts that you about God. Those are the parts that you about God. Those are the parts that you want to pull and turn into want to pull and turn into want to pull and turn into s uh sermon clips. We have an entire s uh sermon clips. We have an entire s uh sermon clips. We have an entire YouTube video called the church social YouTube video called the church social YouTube video called the church social media master class. You can watch that.

media master class. You can watch that. media master class. You can watch that. We get into specific exercises on how to We get into specific exercises on how to We get into specific exercises on how to do that. We won't do that here. When you do that. We won't do that here. When you do that. We won't do that here. When you create content that is broadly create content that is broadly create content that is broadly accessible, what it means is you have a accessible, what it means is you have a accessible, what it means is you have a greater likelihood of going what we greater likelihood of going what we greater likelihood of going what we would call viral for me. Viral for me is would call viral for me. Viral for me is would call viral for me. Viral for me is when you reach 10x the people that you when you reach 10x the people that you when you reach 10x the people that you normally would on a piece of content. So normally would on a piece of content. So normally would on a piece of content. So you don't need to reach a million you don't need to reach a million you don't need to reach a million people. If your baseline is 100 and you people. If your baseline is 100 and you people. If your baseline is 100 and you reach a thousand, that's a viral for you reach a thousand, that's a viral for you reach a thousand, that's a viral for you post. What it recognizes or what it post. What it recognizes or what it post. What it recognizes or what it represents is you introducing your represents is you introducing your represents is you introducing your church to new people for the very first church to new people for the very first church to new people for the very first time. Yeah. And the paradox is the more time. Yeah. And the paradox is the more time. Yeah. And the paradox is the more you reach viral, the more you reach you reach viral, the more you reach you reach viral, the more you reach local. Because if you reach a hundred local. Because if you reach a hundred local. Because if you reach a hundred people and let's say half of them are people and let's say half of them are people and let's say half of them are local, that's 50 people that are local local, that's 50 people that are local local, that's 50 people that are local to your church that are now able to to your church that are now able to to your church that are now able to perhaps get connected for the first perhaps get connected for the first perhaps get connected for the first time. If you reach 10x that, 100 people, time. If you reach 10x that, 100 people, time. If you reach 10x that, 100 people, and let's say just 20% are local, so and let's say just 20% are local, so and let's say just 20% are local, so like half as many, uh 40% as many, like half as many, uh 40% as many, like half as many, uh 40% as many, you're reaching 200 people that are you're reaching 200 people that are you're reaching 200 people that are local instead of 50. So volume is more local instead of 50. So volume is more local instead of 50. So volume is more even though percentage is less. And even though percentage is less. And even though percentage is less. And that's the paradox. If you want to reach that's the paradox. If you want to reach that's the paradox. If you want to reach local, you need to reach viral. In terms local, you need to reach viral. In terms local, you need to reach viral. In terms of where we're publishing these, of where we're publishing these, of where we're publishing these, Facebook, Instagram, YouTube Shorts, and Facebook, Instagram, YouTube Shorts, and Facebook, Instagram, YouTube Shorts, and Tik Tok. Those are the big four where Tik Tok. Those are the big four where Tik Tok. Those are the big four where vertical video makes the most sense. And vertical video makes the most sense. And vertical video makes the most sense. And we're going to put on the screen. We we're going to put on the screen. We we're going to put on the screen. We have the entire onepage church social have the entire onepage church social have the entire onepage church social media calendar in a document. So, you media calendar in a document. So, you media calendar in a document. So, you can take a screenshot. If you're can take a screenshot. If you're can take a screenshot. If you're listening to this, go to the YouTube listening to this, go to the YouTube listening to this, go to the YouTube video and take a screenshot of this. You video and take a screenshot of this. You video and take a screenshot of this. You can just like scrub scrub. Oh, that's can just like scrub scrub. Oh, that's can just like scrub scrub. Oh, that's Brady's face. That's Alex's face. There Brady's face. That's Alex's face. There Brady's face. That's Alex's face. There it is. Take a screenshot. Um, we have we it is. Take a screenshot. Um, we have we it is. Take a screenshot. Um, we have we have podcasts and and YouTube videos have podcasts and and YouTube videos have podcasts and and YouTube videos that kind of break down how to identify

that kind of break down how to identify that kind of break down how to identify a good sermon clip, how to pull it out. a good sermon clip, how to pull it out. a good sermon clip, how to pull it out. Um, but when you've done that and you Um, but when you've done that and you Um, but when you've done that and you know, you scrub through a 30 20 30 40m know, you scrub through a 30 20 30 40m know, you scrub through a 30 20 30 40m minute sermon and and there there are minute sermon and and there there are minute sermon and and there there are two moments that you really feel like, two moments that you really feel like, two moments that you really feel like, oh yeah, this speaks to really anyone oh yeah, this speaks to really anyone oh yeah, this speaks to really anyone anywhere that intersection of faith and anywhere that intersection of faith and anywhere that intersection of faith and culture, do you think in today's era of culture, do you think in today's era of culture, do you think in today's era of social, we've talked about kind of where social, we've talked about kind of where social, we've talked about kind of where the state of the platforms are at or the state of the platforms are at or the state of the platforms are at or this kind of like stagnation period. How this kind of like stagnation period. How this kind of like stagnation period. How important do you think it is to now that important do you think it is to now that important do you think it is to now that you've identified a 30, 45, 60-second you've identified a 30, 45, 60-second you've identified a 30, 45, 60-second clip to pull out a really excellent clip to pull out a really excellent clip to pull out a really excellent hook? Do you think that the hook is hook? Do you think that the hook is hook? Do you think that the hook is still as important as it has been to still as important as it has been to still as important as it has been to garner attention? Well, getting back to garner attention? Well, getting back to garner attention? Well, getting back to the idea of you have to work and create the idea of you have to work and create the idea of you have to work and create more or you have to work and create more or you have to work and create more or you have to work and create better. This is why I think right now better. This is why I think right now better. This is why I think right now the AI tools that will kind of the AI tools that will kind of the AI tools that will kind of automatically do it for you, we're automatically do it for you, we're automatically do it for you, we're seeing diminishing returns with those. I seeing diminishing returns with those. I seeing diminishing returns with those. I think like there was a brief moment think like there was a brief moment think like there was a brief moment where even when we did our exercises and where even when we did our exercises and where even when we did our exercises and experimentation with them, they weren't experimentation with them, they weren't experimentation with them, they weren't outputting content that to my standards outputting content that to my standards outputting content that to my standards was being reached. But because attention was being reached. But because attention was being reached. But because attention was so much cheaper, there was still was so much cheaper, there was still was so much cheaper, there was still potential upside there. Yeah, it could potential upside there. Yeah, it could potential upside there. Yeah, it could pass. And you know, we work with 150 pass. And you know, we work with 150 pass. And you know, we work with 150 plus churches at socialermons.com plus churches at socialermons.com plus churches at socialermons.com creating their social media content for creating their social media content for creating their social media content for them. This is the calendar that we use.

them. This is the calendar that we use. them. This is the calendar that we use. We're sharing it with you. If you want We're sharing it with you. If you want We're sharing it with you. If you want to work with us, book a call with me to work with us, book a call with me to work with us, book a call with me directly there. There's a conflict of directly there. There's a conflict of directly there. There's a conflict of interest there, right? that I wouldn't interest there, right? that I wouldn't interest there, right? that I wouldn't want to use AI tools because we do it want to use AI tools because we do it want to use AI tools because we do it for churches. No, I would love to use AI for churches. No, I would love to use AI for churches. No, I would love to use AI tools. They're just not as good and tools. They're just not as good and tools. They're just not as good and charge churches way less. When they came charge churches way less. When they came charge churches way less. When they came out, I was like, "This is great. We out, I was like, "This is great. We out, I was like, "This is great. We don't have to charge starting at like don't have to charge starting at like don't have to charge starting at like 500 bucks a month for social media 500 bucks a month for social media 500 bucks a month for social media content for these two sermon clips each content for these two sermon clips each content for these two sermon clips each week. We can charge like $1.99 a month week. We can charge like $1.99 a month week. We can charge like $1.99 a month or or or 99 a month depending on like or or or 99 a month depending on like or or or 99 a month depending on like how quickly we can do this. We'll just how quickly we can do this. We'll just how quickly we can do this. We'll just become experts of using the tool because become experts of using the tool because become experts of using the tool because you still need to know how to do the you still need to know how to do the you still need to know how to do the prompts to use these AI tools." and then prompts to use these AI tools." and then prompts to use these AI tools." and then these churches can get content that's these churches can get content that's these churches can get content that's great for less. And I would do the great for less. And I would do the great for less. And I would do the experiments with a bunch of different experiments with a bunch of different experiments with a bunch of different sermons because churches are sending us sermons because churches are sending us sermons because churches are sending us sermons every single week. And I was sermons every single week. And I was sermons every single week. And I was like, "What? What?" And so now when I like, "What? What?" And so now when I like, "What? What?" And so now when I get on calls with churches, I tell them, get on calls with churches, I tell them, get on calls with churches, I tell them, "Look, the real value of this, aside "Look, the real value of this, aside "Look, the real value of this, aside from like freeing up your time, is your from like freeing up your time, is your from like freeing up your time, is your editor watches through your sermon in editor watches through your sermon in editor watches through your sermon in its entirety every single week and they its entirety every single week and they its entirety every single week and they get a feel for your church's unique get a feel for your church's unique get a feel for your church's unique communication style, your DNA, and that communication style, your DNA, and that communication style, your DNA, and that is what translates to better hooks. If is what translates to better hooks. If is what translates to better hooks. If attention is this much more expensive, attention is this much more expensive, attention is this much more expensive, the way that you break through is with a the way that you break through is with a the way that you break through is with a hook that is irresistible. Yeah. You hook that is irresistible. Yeah. You hook that is irresistible. Yeah. You can't just mail it in. And this is kind can't just mail it in. And this is kind can't just mail it in. And this is kind of the other side of the spectrum of of the other side of the spectrum of of the other side of the spectrum of what I said, work to create better or what I said, work to create better or what I said, work to create better or work to create more. You might look at work to create more. You might look at work to create more. You might look at what you're doing right now and be like, what you're doing right now and be like, what you're doing right now and be like, man, I'm already doing as much as I can man, I'm already doing as much as I can man, I'm already doing as much as I can and as best as I can. Most people and as best as I can. Most people and as best as I can. Most people listening are not. Most people are just listening are not. Most people are just listening are not. Most people are just checking a box. And so the inverse of checking a box. And so the inverse of checking a box. And so the inverse of this increase in quality necessity or

this increase in quality necessity or this increase in quality necessity or volume necessity is that what you're volume necessity is that what you're volume necessity is that what you're doing might not be enough to even like doing might not be enough to even like doing might not be enough to even like skirt by anymore and you need to like up skirt by anymore and you need to like up skirt by anymore and you need to like up your game. And so that might mean like your game. And so that might mean like your game. And so that might mean like look, you just can't use these AI tools look, you just can't use these AI tools look, you just can't use these AI tools anymore. You need someone who like and anymore. You need someone who like and anymore. You need someone who like and it could be you. It doesn't have to be it could be you. It doesn't have to be it could be you. It doesn't have to be like could be you like saying I yes I like could be you like saying I yes I like could be you like saying I yes I sat through the sermon but now I'm going sat through the sermon but now I'm going sat through the sermon but now I'm going to review it and I'm going to pay to review it and I'm going to pay to review it and I'm going to pay attention. And the reality is for attention. And the reality is for attention. And the reality is for creative folks, this can be like really creative folks, this can be like really creative folks, this can be like really monotonous work that's not especially monotonous work that's not especially monotonous work that's not especially fun because we want to go out and like fun because we want to go out and like fun because we want to go out and like create like our work of art and like create like our work of art and like create like our work of art and like it's like, "Oh, I have to watch the it's like, "Oh, I have to watch the it's like, "Oh, I have to watch the sermon again and pay extreme attention sermon again and pay extreme attention sermon again and pay extreme attention to a sermon I already heard again to to a sermon I already heard again to to a sermon I already heard again to pull two sermon clips and I have to do pull two sermon clips and I have to do pull two sermon clips and I have to do the same process every single week." the same process every single week." the same process every single week." Yeah. And it all hinges on that hook. So Yeah. And it all hinges on that hook. So Yeah. And it all hinges on that hook. So go watch the church social media master go watch the church social media master go watch the church social media master class. We share the exact exercises that class. We share the exact exercises that class. We share the exact exercises that we use in our team. You know, we're not we use in our team. You know, we're not we use in our team. You know, we're not holding anything back here. Go through holding anything back here. Go through holding anything back here. Go through that. We call it the three C's. That's that. We call it the three C's. That's that. We call it the three C's. That's how you can create the best hooks how you can create the best hooks how you can create the best hooks possible. Well, that's the reason I ask possible. Well, that's the reason I ask possible. Well, that's the reason I ask is because of all the posts we're going is because of all the posts we're going is because of all the posts we're going to share today on this this um social to share today on this this um social to share today on this this um social media calendar for the week, the the media calendar for the week, the the media calendar for the week, the the social sermons, you know, like the these social sermons, you know, like the these social sermons, you know, like the these short form sermon clips are probably the short form sermon clips are probably the short form sermon clips are probably the most likely. They have the best chance most likely. They have the best chance most likely. They have the best chance to be that viral for me post. It's to be that viral for me post. It's to be that viral for me post. It's because there's a real person on stage because there's a real person on stage because there's a real person on stage speaking to a real thing that hopefully speaking to a real thing that hopefully speaking to a real thing that hopefully is finding itself at the intersection of is finding itself at the intersection of is finding itself at the intersection of faith and culture. But if you don't have faith and culture. But if you don't have faith and culture. But if you don't have if you don't pull out take the time and if you don't pull out take the time and if you don't pull out take the time and intention to pull out a compelling hook intention to pull out a compelling hook intention to pull out a compelling hook out of the clip you're about to show, out of the clip you're about to show, out of the clip you're about to show, you're not going to garner anyone's you're not going to garner anyone's you're not going to garner anyone's attention. They're going to be swiping attention. They're going to be swiping attention. They're going to be swiping past. And that's what I'm seeing online past. And that's what I'm seeing online past. And that's what I'm seeing online on my explore page is, okay, I see a lot on my explore page is, okay, I see a lot on my explore page is, okay, I see a lot more churches posting sermon clips.

more churches posting sermon clips. more churches posting sermon clips. That's great, but the hooks are so low That's great, but the hooks are so low That's great, but the hooks are so low quality, if there's a hook at all, if quality, if there's a hook at all, if quality, if there's a hook at all, if there's a hook at all, that no one's there's a hook at all, that no one's there's a hook at all, that no one's actually seeing them. The the content actually seeing them. The the content actually seeing them. The the content itself is probably so valuable. It's itself is probably so valuable. It's itself is probably so valuable. It's really gold, but you you have to do the really gold, but you you have to do the really gold, but you you have to do the work to get someone's attention first. work to get someone's attention first. work to get someone's attention first. And so that's why I asked the question And so that's why I asked the question And so that's why I asked the question there. The other great thing about there. The other great thing about there. The other great thing about sermon reels is they're one of the few sermon reels is they're one of the few sermon reels is they're one of the few pieces of content that have a natural pieces of content that have a natural pieces of content that have a natural on-ramp. It's a deeper connection. So on-ramp. It's a deeper connection. So on-ramp. It's a deeper connection. So what we've begun doing is DM automation what we've begun doing is DM automation what we've begun doing is DM automation at the end of sermon clips that are at the end of sermon clips that are at the end of sermon clips that are relevant. So let's say the hook is, you relevant. So let's say the hook is, you relevant. So let's say the hook is, you know, the two words that you should know, the two words that you should know, the two words that you should never say to your kids. Okay? Like never say to your kids. Okay? Like never say to your kids. Okay? Like everyone watch everyone has kids or was everyone watch everyone has kids or was everyone watch everyone has kids or was a kid. So that's irresistible. Then you a kid. So that's irresistible. Then you a kid. So that's irresistible. Then you get into the wisdom of scripture talking get into the wisdom of scripture talking get into the wisdom of scripture talking about parenting. And then at the end you about parenting. And then at the end you about parenting. And then at the end you say, "And if you want to hear this full say, "And if you want to hear this full say, "And if you want to hear this full message, DM kid and we'll send it to you message, DM kid and we'll send it to you message, DM kid and we'll send it to you over DM." So now you're introducing your over DM." So now you're introducing your over DM." So now you're introducing your church to new people. Which is creating church to new people. Which is creating church to new people. Which is creating opportunities for them to visit your opportunities for them to visit your opportunities for them to visit your profile to get connected. A large amount profile to get connected. A large amount profile to get connected. A large amount of those people are going to be local of those people are going to be local of those people are going to be local proportionately because there's this proportionately because there's this proportionately because there's this reach viral to reach local paradigm. And reach viral to reach local paradigm. And reach viral to reach local paradigm. And then you're also creating opportunities then you're also creating opportunities then you're also creating opportunities for people to not just hear a 30 to 90 for people to not just hear a 30 to 90 for people to not just hear a 30 to 90 second clip, but to move over to second clip, but to move over to second clip, but to move over to YouTube, which is a platform of deeper YouTube, which is a platform of deeper YouTube, which is a platform of deeper connection where they can watch the connection where they can watch the connection where they can watch the sermon in its entirety. That sermon in sermon in its entirety. That sermon in sermon in its entirety. That sermon in its entire entirety invariably has its entire entirety invariably has its entire entirety invariably has moments that are encouraging people to moments that are encouraging people to moments that are encouraging people to connect deeper to the church within connect deeper to the church within connect deeper to the church within there. So now you're creating multiple there. So now you're creating multiple there. So now you're creating multiple opportunities. And so that's why the opportunities. And so that's why the opportunities. And so that's why the bedrock, if all you can do is Tuesday bedrock, if all you can do is Tuesday bedrock, if all you can do is Tuesday and Thursday, do it and then take no and Thursday, do it and then take no and Thursday, do it and then take no weeks off. Yeah. Except for me when I weeks off. Yeah. Except for me when I weeks off. Yeah. Except for me when I took that one week off. You earned it.

took that one week off. You earned it. took that one week off. You earned it. Yeah. Just 10 years. Okay, come on. Yeah. Just 10 years. Okay, come on. Yeah. Just 10 years. Okay, come on. Okay, what are we posting on Monday? Okay, what are we posting on Monday? Okay, what are we posting on Monday? Okay, Monday is the classic quote post. Okay, Monday is the classic quote post. Okay, Monday is the classic quote post. We watch for quotes that are short and We watch for quotes that are short and We watch for quotes that are short and snappy from the sermon. From the sermon. snappy from the sermon. From the sermon. snappy from the sermon. From the sermon. All of this content is from the sermon, All of this content is from the sermon, All of this content is from the sermon, save for a couple things that we'll save for a couple things that we'll save for a couple things that we'll highlight. So, watch for quotes that are highlight. So, watch for quotes that are highlight. So, watch for quotes that are short and snappy. And the great thing short and snappy. And the great thing short and snappy. And the great thing about this is it makes it sustainable, about this is it makes it sustainable, about this is it makes it sustainable, right? Because hey, it's not you that's right? Because hey, it's not you that's right? Because hey, it's not you that's creating the sermon. Ideally, it's the creating the sermon. Ideally, it's the creating the sermon. Ideally, it's the senior leader. They're doing that work. senior leader. They're doing that work. senior leader. They're doing that work. You know, I have to come up with ideas You know, I have to come up with ideas You know, I have to come up with ideas and then design the post and make them. and then design the post and make them. and then design the post and make them. All you have to do is like design the All you have to do is like design the All you have to do is like design the post and make them. And if you're post and make them. And if you're post and make them. And if you're sitting in the service listening to the sitting in the service listening to the sitting in the service listening to the sermon, I'll do this right when my dad's sermon, I'll do this right when my dad's sermon, I'll do this right when my dad's preaching. If I'm sitting in the preaching. If I'm sitting in the preaching. If I'm sitting in the service, if he says something, I'll just service, if he says something, I'll just service, if he says something, I'll just take out my phone and write it down take out my phone and write it down take out my phone and write it down right then. So, I don't even have to go right then. So, I don't even have to go right then. So, I don't even have to go back and and watch the sermon back later back and and watch the sermon back later back and and watch the sermon back later on in the week to find a quote. I'll on in the week to find a quote. I'll on in the week to find a quote. I'll just if it stands out to me in real just if it stands out to me in real just if it stands out to me in real time, I'll take a note real time. Then time, I'll take a note real time. Then time, I'll take a note real time. Then all of a sudden, I've got a high quality all of a sudden, I've got a high quality all of a sudden, I've got a high quality quote post to post later in the week. quote post to post later in the week. quote post to post later in the week. Yeah, that's the thing. Like, if you're Yeah, that's the thing. Like, if you're Yeah, that's the thing. Like, if you're sitting in service and you don't want to sitting in service and you don't want to sitting in service and you don't want to do the whole thing where you have to do the whole thing where you have to do the whole thing where you have to watch back the sermon, just pay really watch back the sermon, just pay really watch back the sermon, just pay really good attention to the moment. Yeah. And good attention to the moment. Yeah. And good attention to the moment. Yeah. And what I tell our team is there are three what I tell our team is there are three what I tell our team is there are three categories of quotes that perform well. categories of quotes that perform well. categories of quotes that perform well. There are quotes that are emotional, There are quotes that are emotional, There are quotes that are emotional, relatable, or bold. Anything that's relatable, or bold. Anything that's relatable, or bold. Anything that's going to elicit emotion has likelihood, going to elicit emotion has likelihood, going to elicit emotion has likelihood, sure, of performing well. If it's sure, of performing well. If it's sure, of performing well. If it's relatable, everyone goes, "Oh, yeah, of relatable, everyone goes, "Oh, yeah, of relatable, everyone goes, "Oh, yeah, of course. Yes, I definitely know what that course. Yes, I definitely know what that course. Yes, I definitely know what that feeling is like." That's good. Or if feeling is like." That's good. Or if feeling is like." That's good. Or if it's bold, and a bold bold is, you know, it's bold, and a bold bold is, you know, it's bold, and a bold bold is, you know, aka hot take, whatever you might want to aka hot take, whatever you might want to aka hot take, whatever you might want to say. Um, the Bible is explicit. It makes say. Um, the Bible is explicit. It makes say. Um, the Bible is explicit. It makes a lot of hot takes rel relative to what a lot of hot takes rel relative to what a lot of hot takes rel relative to what culture believes. The it is the upside culture believes. The it is the upside culture believes. The it is the upside down kingdom. So when I say bold or hot down kingdom. So when I say bold or hot down kingdom. So when I say bold or hot take, this is not sensationalizing take, this is not sensationalizing take, this is not sensationalizing something. It's just taking the wisdom something. It's just taking the wisdom something. It's just taking the wisdom of scripture that flies in the face of

of scripture that flies in the face of of scripture that flies in the face of ordinary knowledge and presenting it as ordinary knowledge and presenting it as ordinary knowledge and presenting it as it is. Yeah. It does not mean being it is. Yeah. It does not mean being it is. Yeah. It does not mean being purposefully mean though, right? We're purposefully mean though, right? We're purposefully mean though, right? We're going to publish these to Facebook as an going to publish these to Facebook as an going to publish these to Facebook as an image, Instagram as an image, and then image, Instagram as an image, and then image, Instagram as an image, and then you can publish it to X and threads text you can publish it to X and threads text you can publish it to X and threads text only. Cool. We've done the comparison. only. Cool. We've done the comparison. only. Cool. We've done the comparison. Don't publish the image. Just take the Don't publish the image. Just take the Don't publish the image. Just take the text and publish it. All right. text and publish it. All right. text and publish it. All right. Wednesday, we've got our carousel and Wednesday, we've got our carousel and Wednesday, we've got our carousel and our text our text our text thread. We've said this before. I I thread. We've said this before. I I thread. We've said this before. I I cannot believe the carousels are still cannot believe the carousels are still cannot believe the carousels are still performing this well. Still working. I performing this well. Still working. I performing this well. Still working. I one day maybe they won't, but the best one day maybe they won't, but the best one day maybe they won't, but the best performing carousels are still bold performing carousels are still bold performing carousels are still bold headline, headline, headline, plain color background, just minimal plain color background, just minimal plain color background, just minimal design, low visual complexity, let the design, low visual complexity, let the design, low visual complexity, let the words stand on their own. And the way words stand on their own. And the way words stand on their own. And the way that we pull these is from a sermon is that we pull these is from a sermon is that we pull these is from a sermon is very similar to how we pull a sermon very similar to how we pull a sermon very similar to how we pull a sermon clip where we'll again identify a 30 to clip where we'll again identify a 30 to clip where we'll again identify a 30 to 90 second like part that we think is 90 second like part that we think is 90 second like part that we think is really compelling and then this is where really compelling and then this is where really compelling and then this is where AI is useful. We'll tell AI to AI is useful. We'll tell AI to AI is useful. We'll tell AI to transcribe those 90 seconds and then transcribe those 90 seconds and then transcribe those 90 seconds and then we'll look at this transcription which we'll look at this transcription which we'll look at this transcription which is trash but the idea that compelled us is trash but the idea that compelled us is trash but the idea that compelled us in the first place is in there and then in the first place is in there and then in the first place is in there and then we'll rewrite it in carousel form. Yeah.

we'll rewrite it in carousel form. Yeah. we'll rewrite it in carousel form. Yeah. And then again at the end we'll also And then again at the end we'll also And then again at the end we'll also provide opportunity for connection. So provide opportunity for connection. So provide opportunity for connection. So usually in carousels it's like hey DM us usually in carousels it's like hey DM us usually in carousels it's like hey DM us if you'd like to connect with a pastor if you'd like to connect with a pastor if you'd like to connect with a pastor but you can also use DM automation there but you can also use DM automation there but you can also use DM automation there as well and publish these to Instagram as well and publish these to Instagram as well and publish these to Instagram as a carousel. But then you also heard as a carousel. But then you also heard as a carousel. But then you also heard me say on Wednesdays carousel or text me say on Wednesdays carousel or text me say on Wednesdays carousel or text thread. What's a text thread? Well the thread. What's a text thread? Well the thread. What's a text thread? Well the one downside of carousels is they only one downside of carousels is they only one downside of carousels is they only work on Instagram. Right. Still I do not work on Instagram. Right. Still I do not work on Instagram. Right. Still I do not know why Facebook how do they not work know why Facebook how do they not work know why Facebook how do they not work on it's the same company. Facebook was on it's the same company. Facebook was on it's the same company. Facebook was like all we care about is trash vertical like all we care about is trash vertical like all we care about is trash vertical video. Facebook, even groups. video. Facebook, even groups. video. Facebook, even groups. Facebook. So on X and on threads and on Facebook. So on X and on threads and on Facebook. So on X and on threads and on Facebook, what we do with our carousels Facebook, what we do with our carousels Facebook, what we do with our carousels is we take the cover image. So the is we take the cover image. So the is we take the cover image. So the headline, the two words you should never headline, the two words you should never headline, the two words you should never say to kids, one by one, it's a square say to kids, one by one, it's a square say to kids, one by one, it's a square or 4x5. We publish that in an image post or 4x5. We publish that in an image post or 4x5. We publish that in an image post on threads on X on Facebook. And then we on threads on X on Facebook. And then we on threads on X on Facebook. And then we take the text from slides 2 3 4 through take the text from slides 2 3 4 through take the text from slides 2 3 4 through 10 plus whatever it is and then that 10 plus whatever it is and then that 10 plus whatever it is and then that becomes the caption on the actual post. becomes the caption on the actual post. becomes the caption on the actual post. So instead of publishing nine images So instead of publishing nine images So instead of publishing nine images just publish the first one and then take just publish the first one and then take just publish the first one and then take the text from the remaining 7 8 9 and the text from the remaining 7 8 9 and the text from the remaining 7 8 9 and then put that into the actual caption.

then put that into the actual caption. then put that into the actual caption. That is what we call a text thread. That is what we call a text thread. That is what we call a text thread. Allows you to repurpose the carousel. Allows you to repurpose the carousel. Allows you to repurpose the carousel. There was a comment in uh one of the There was a comment in uh one of the There was a comment in uh one of the church social Facebook groups a couple church social Facebook groups a couple church social Facebook groups a couple weeks ago. someone just saying like, weeks ago. someone just saying like, weeks ago. someone just saying like, "Hey, can you guys I'm just looking for "Hey, can you guys I'm just looking for "Hey, can you guys I'm just looking for some inspiration like how you post uh some inspiration like how you post uh some inspiration like how you post uh basically like content from your basically like content from your basically like content from your sermons." So, lots of people were sermons." So, lots of people were sermons." So, lots of people were posting these little sermon reel videos. posting these little sermon reel videos. posting these little sermon reel videos. Now, our church, we don't film our Now, our church, we don't film our Now, our church, we don't film our sermons. And so, I was able to chime in sermons. And so, I was able to chime in sermons. And so, I was able to chime in and say, "Hey, alternatively, like this and say, "Hey, alternatively, like this and say, "Hey, alternatively, like this is we don't film our sermons." So, is we don't film our sermons." So, is we don't film our sermons." So, actually, this is how we do it. And the actually, this is how we do it. And the actually, this is how we do it. And the carousel is how we do it. So, I'll it's carousel is how we do it. So, I'll it's carousel is how we do it. So, I'll it's the same content I'm pulling out of the the same content I'm pulling out of the the same content I'm pulling out of the sermon. Either if it's a sermon I've sermon. Either if it's a sermon I've sermon. Either if it's a sermon I've preached, I'll just do it from my notes preached, I'll just do it from my notes preached, I'll just do it from my notes or if someone else is preaching, I'll or if someone else is preaching, I'll or if someone else is preaching, I'll pull it out in real time. And then I'm pull it out in real time. And then I'm pull it out in real time. And then I'm doing a a text post, a carousel post um doing a a text post, a carousel post um doing a a text post, a carousel post um with again low visual complexity. It's with again low visual complexity. It's with again low visual complexity. It's not it's not text overlaid over top of not it's not text overlaid over top of not it's not text overlaid over top of an image of me preaching. It's just like an image of me preaching. It's just like an image of me preaching. It's just like it's plain backgrounds. And I was able it's plain backgrounds. And I was able it's plain backgrounds. And I was able to share it in that in that comment to share it in that in that comment to share it in that in that comment thread. And the original poster, she thread. And the original poster, she thread. And the original poster, she replied to me. She's like, "Oh, this is replied to me. She's like, "Oh, this is replied to me. She's like, "Oh, this is super helpful. Like I can do this right super helpful. Like I can do this right super helpful. Like I can do this right away." So for churches who maybe aren't away." So for churches who maybe aren't away." So for churches who maybe aren't filming their their preaching yet, or if filming their their preaching yet, or if filming their their preaching yet, or if they're embarrassed by the quality of they're embarrassed by the quality of they're embarrassed by the quality of it, Yeah. Um, you can you can take the it, Yeah. Um, you can you can take the it, Yeah. Um, you can you can take the same content that you would have clipped same content that you would have clipped same content that you would have clipped for a sermon reel and turn it into a for a sermon reel and turn it into a for a sermon reel and turn it into a carousel post. Very good. So, we've got carousel post. Very good. So, we've got carousel post. Very good. So, we've got Monday, Tuesday, Wednesday, Thursday.

Monday, Tuesday, Wednesday, Thursday. Monday, Tuesday, Wednesday, Thursday. We'll pause here and say we've already We'll pause here and say we've already We'll pause here and say we've already talked about like the Tuesday and talked about like the Tuesday and talked about like the Tuesday and Thursday only version of this calendar. Thursday only version of this calendar. Thursday only version of this calendar. The Monday to Thursday only version The Monday to Thursday only version The Monday to Thursday only version would be kind of like the step up. would be kind of like the step up. would be kind of like the step up. You're wanting to want to do a bit more. You're wanting to want to do a bit more. You're wanting to want to do a bit more. You're not ready to go the full way. So, You're not ready to go the full way. So, You're not ready to go the full way. So, we pause here and say, "Hey, you could we pause here and say, "Hey, you could we pause here and say, "Hey, you could do Friday for promotion. Move some of do Friday for promotion. Move some of do Friday for promotion. Move some of these around. You've got five posts each these around. You've got five posts each these around. You've got five posts each week." We always say the one in five week." We always say the one in five week." We always say the one in five rule. So long as no more than one out of rule. So long as no more than one out of rule. So long as no more than one out of every five are promotional, you're set. every five are promotional, you're set. every five are promotional, you're set. So we've got the four quote sermon reel, So we've got the four quote sermon reel, So we've got the four quote sermon reel, carousel, sermon reel, and then that carousel, sermon reel, and then that carousel, sermon reel, and then that fifth slot is up for grabs for fifth slot is up for grabs for fifth slot is up for grabs for promotion. And then we can take it to promotion. And then we can take it to promotion. And then we can take it to the final full version of the social the final full version of the social the final full version of the social media calendar. And Friday, we have the media calendar. And Friday, we have the media calendar. And Friday, we have the YouTube video. So this is our fulllength YouTube video. So this is our fulllength YouTube video. So this is our fulllength YouTube video. Okay, we've been YouTube video. Okay, we've been YouTube video. Okay, we've been publishing the sermon reels to shorts. publishing the sermon reels to shorts. publishing the sermon reels to shorts. The fulllength YouTube video is where The fulllength YouTube video is where The fulllength YouTube video is where when we're reviewing the sermon, we look when we're reviewing the sermon, we look when we're reviewing the sermon, we look for a 8 to 15 minute portion. let's say for a 8 to 15 minute portion. let's say for a 8 to 15 minute portion. let's say that highlights a specific topic. So the that highlights a specific topic. So the that highlights a specific topic. So the example that I always use is when I was example that I always use is when I was example that I always use is when I was reviewing a sermon for a church and it reviewing a sermon for a church and it reviewing a sermon for a church and it was kind of a typical three-point sermon was kind of a typical three-point sermon was kind of a typical three-point sermon and one of the points was dedicated to and one of the points was dedicated to and one of the points was dedicated to Jesus and Judas. So we pulled out that Jesus and Judas. So we pulled out that Jesus and Judas. So we pulled out that like point on its own and we retitled it like point on its own and we retitled it like point on its own and we retitled it how to handle betrayal which is how to handle betrayal which is how to handle betrayal which is optimized for search basically. Exactly.

optimized for search basically. Exactly. optimized for search basically. Exactly. It's not the sermon title. No, the It's not the sermon title. No, the It's not the sermon title. No, the original sermon series title was like original sermon series title was like original sermon series title was like you know like betrayed, right? Right. And then it was like Right. And then it was like betray-pastor's name dash January 13th betray-pastor's name dash January 13th betray-pastor's name dash January 13th 2021 or whatever it was. Yeah. So the 2021 or whatever it was. Yeah. So the 2021 or whatever it was. Yeah. So the idea here is to again take a part of the idea here is to again take a part of the idea here is to again take a part of the sermon cuz as Alex mentioned like hey sermon cuz as Alex mentioned like hey sermon cuz as Alex mentioned like hey the gold is in there. We just need to the gold is in there. We just need to the gold is in there. We just need to mine it. You pull it out. You create a mine it. You pull it out. You create a mine it. You pull it out. You create a custom thumbnail. You create the custom custom thumbnail. You create the custom custom thumbnail. You create the custom title and you publish that to YouTube. title and you publish that to YouTube. title and you publish that to YouTube. Now there are multiple different ways Now there are multiple different ways Now there are multiple different ways that you can do this. Lifeurch does that you can do this. Lifeurch does that you can do this. Lifeurch does this. They have a single channel. They this. They have a single channel. They this. They have a single channel. They have their live tab where like the full have their live tab where like the full have their live tab where like the full services are in and then they have their services are in and then they have their services are in and then they have their like home tab where they have the like home tab where they have the like home tab where they have the excerpts. Uh Elevation does this in a excerpts. Uh Elevation does this in a excerpts. Uh Elevation does this in a different way where they have two different way where they have two different way where they have two channels. So on Ferdict's channel, channels. So on Ferdict's channel, channels. So on Ferdict's channel, that's where they have kind of the that's where they have kind of the that's where they have kind of the shorter ones, the excerpts. And then on shorter ones, the excerpts. And then on shorter ones, the excerpts. And then on the Elevation channel is where they have the Elevation channel is where they have the Elevation channel is where they have the full length ones. So it's totally up the full length ones. So it's totally up the full length ones. So it's totally up to you how you do this. Um but there are to you how you do this. Um but there are to you how you do this. Um but there are multiple ways to actually set up and multiple ways to actually set up and multiple ways to actually set up and publish it. That's one of the big publish it. That's one of the big publish it. That's one of the big questions we get about this. And then uh questions we get about this. And then uh questions we get about this. And then uh we're going to publish this of course to we're going to publish this of course to we're going to publish this of course to YouTube, but there's also another post YouTube, but there's also another post YouTube, but there's also another post we're publishing on Friday because we're publishing on Friday because we're publishing on Friday because YouTube is kind of like its own thing.

YouTube is kind of like its own thing. YouTube is kind of like its own thing. Sure. And that is our first portrait Sure. And that is our first portrait Sure. And that is our first portrait post. And a portrait post is the perfect post. And a portrait post is the perfect post. And a portrait post is the perfect accompaniment to the sermon content. accompaniment to the sermon content. accompaniment to the sermon content. Portrait post is not the type of content Portrait post is not the type of content Portrait post is not the type of content that's going to reach broad audiences, that's going to reach broad audiences, that's going to reach broad audiences, but what it is going to do is highlight but what it is going to do is highlight but what it is going to do is highlight what your church's vibrant community is what your church's vibrant community is what your church's vibrant community is actually like. The simplest version of a actually like. The simplest version of a actually like. The simplest version of a portrait post is a photo of church life portrait post is a photo of church life portrait post is a photo of church life with a fun little caption. You can make with a fun little caption. You can make with a fun little caption. You can make it a carousel and do five photos. it a carousel and do five photos. it a carousel and do five photos. Carousels are 10 plus. Put in 50 photos. Carousels are 10 plus. Put in 50 photos. Carousels are 10 plus. Put in 50 photos. I'm going to swipe in forever. And you I'm going to swipe in forever. And you I'm going to swipe in forever. And you can also use like cap cut templates or can also use like cap cut templates or can also use like cap cut templates or you could go as far as like a church you could go as far as like a church you could go as far as like a church skit that we see are tremendously skit that we see are tremendously skit that we see are tremendously popular now. Those are all portrait popular now. Those are all portrait popular now. Those are all portrait posts where the spotlight is on your posts where the spotlight is on your posts where the spotlight is on your church's people in usually like the church's people in usually like the church's people in usually like the vicinity of where your church meets. So vicinity of where your church meets. So vicinity of where your church meets. So it's recognizable people in a it's recognizable people in a it's recognizable people in a recognizable location. So, Friday, recognizable location. So, Friday, recognizable location. So, Friday, YouTube video and portrait post. YouTube video and portrait post. YouTube video and portrait post. Saturday, we're running a portrait post. Saturday, we're running a portrait post. Saturday, we're running a portrait post. Again, I like running them on Friday and Again, I like running them on Friday and Again, I like running them on Friday and Saturday because they're leadups to Saturday because they're leadups to Saturday because they're leadups to Sunday. So, when the Saints are Sunday. So, when the Saints are Sunday. So, when the Saints are scattered and the weekend is beginning, scattered and the weekend is beginning, scattered and the weekend is beginning, they're seeing on their social feed the they're seeing on their social feed the they're seeing on their social feed the people that they see on Sunday, which is people that they see on Sunday, which is people that they see on Sunday, which is a good way to kind of prime the pump for a good way to kind of prime the pump for a good way to kind of prime the pump for the Sunday gathering. And we also know the Sunday gathering. And we also know the Sunday gathering. And we also know like look, you know, not everyone goes like look, you know, not everyone goes like look, you know, not everyone goes to church every single week. The more to church every single week. The more to church every single week. The more you see people in the church building on you see people in the church building on you see people in the church building on a Friday or Saturday, the closer it is a Friday or Saturday, the closer it is a Friday or Saturday, the closer it is in proximity to actually Sunday in proximity to actually Sunday in proximity to actually Sunday happening, the more likely that is an happening, the more likely that is an happening, the more likely that is an indicator or just, you know, a helpful indicator or just, you know, a helpful indicator or just, you know, a helpful push. Oh, on Sunday I'm going to go. You push. Oh, on Sunday I'm going to go. You push. Oh, on Sunday I'm going to go. You publish it on Monday like or Tuesday, publish it on Monday like or Tuesday, publish it on Monday like or Tuesday, Wednesday. It's so far away that it Wednesday. It's so far away that it Wednesday. It's so far away that it likely has no impact. I'm not saying likely has no impact. I'm not saying likely has no impact. I'm not saying that a social post, well, now everyone

that a social post, well, now everyone that a social post, well, now everyone comes to church every single week. But comes to church every single week. But comes to church every single week. But if we were looking at the week as a if we were looking at the week as a if we were looking at the week as a whole, the sooner we can publish it in whole, the sooner we can publish it in whole, the sooner we can publish it in proximity to Sunday, the more likely it proximity to Sunday, the more likely it proximity to Sunday, the more likely it has some impact. Sure. Even if it's has some impact. Sure. Even if it's has some impact. Sure. Even if it's minimal. And these portrait posts are minimal. And these portrait posts are minimal. And these portrait posts are such a valuable thing to have on your such a valuable thing to have on your such a valuable thing to have on your grid because the way folks are looking grid because the way folks are looking grid because the way folks are looking for churches in your area is pulling for churches in your area is pulling for churches in your area is pulling their phone out of their pocket and their phone out of their pocket and their phone out of their pocket and searching churches near me, probably searching churches near me, probably searching churches near me, probably landing on your website. and when when landing on your website. and when when landing on your website. and when when or if they land on your website or maybe or if they land on your website or maybe or if they land on your website or maybe you come up in the the Google um you come up in the the Google um you come up in the the Google um business profile and they may be business profile and they may be business profile and they may be clicking on Instagram right from Google clicking on Instagram right from Google clicking on Instagram right from Google business profile, they may be clicking business profile, they may be clicking business profile, they may be clicking on your website, swiping all the way on your website, swiping all the way on your website, swiping all the way down to the footer and clicking on down to the footer and clicking on down to the footer and clicking on Instagram right away because they want Instagram right away because they want Instagram right away because they want to see if your church website doesn't to see if your church website doesn't to see if your church website doesn't doesn't do a great job of showing uh um doesn't do a great job of showing uh um doesn't do a great job of showing uh um high quality photos from your church. high quality photos from your church. high quality photos from your church. They want to see what your church is They want to see what your church is They want to see what your church is like. And so when they land on your like. And so when they land on your like. And so when they land on your Instagram profile, yeah, maybe they want Instagram profile, yeah, maybe they want Instagram profile, yeah, maybe they want to see what your pastor had to say last to see what your pastor had to say last to see what your pastor had to say last week. But what they really want to see week. But what they really want to see week. But what they really want to see is what types of people is this is what types of people is this is what types of people is this community made up of and does it look community made up of and does it look community made up of and does it look like me if that's a value I have? And like me if that's a value I have? And like me if that's a value I have? And does it look like I'm going to fit in does it look like I'm going to fit in does it look like I'm going to fit in there? And so these portrait posts serve there? And so these portrait posts serve there? And so these portrait posts serve a really um vital purpose for folks who a really um vital purpose for folks who a really um vital purpose for folks who are checking out your church, your are checking out your church, your are checking out your church, your church website, and your church social church website, and your church social church website, and your church social accounts. They're your virtual front accounts. They're your virtual front accounts. They're your virtual front door. Like anyone who's coming to visit door. Like anyone who's coming to visit door. Like anyone who's coming to visit your church is most likely to interact your church is most likely to interact your church is most likely to interact with you online first before ever with you online first before ever with you online first before ever walking through your front doors. So it walking through your front doors. So it walking through your front doors. So it these posts do such a great job of these posts do such a great job of these posts do such a great job of showing off like hey this is yeah maybe showing off like hey this is yeah maybe showing off like hey this is yeah maybe this carell post gives you a little this carell post gives you a little this carell post gives you a little insight into like what we believe about insight into like what we believe about insight into like what we believe about marriage or parenting or whatever but marriage or parenting or whatever but marriage or parenting or whatever but this is what our church looks like.

this is what our church looks like. this is what our church looks like. Sidebar I have become increasingly Sidebar I have become increasingly Sidebar I have become increasingly annoyed when I visit a church's website annoyed when I visit a church's website annoyed when I visit a church's website and their social accounts are not linked and their social accounts are not linked and their social accounts are not linked in the footer. The previous problem was in the footer. The previous problem was in the footer. The previous problem was like where is your address? Where is like where is your address? Where is like where is your address? Where is your service times? your service times? your service times? Some don't have them at all and they're Some don't have them at all and they're Some don't have them at all and they're like if they're not in the footer, where like if they're not in the footer, where like if they're not in the footer, where am I supposed to look? At least for am I supposed to look? At least for am I supposed to look? At least for address and service times. Like there's address and service times. Like there's address and service times. Like there's usually a plan a visit or about us usually a plan a visit or about us usually a plan a visit or about us section. Like I have no idea where to section. Like I have no idea where to section. Like I have no idea where to find these Instagram accounts. It find these Instagram accounts. It find these Instagram accounts. It happens all the time when a church books happens all the time when a church books happens all the time when a church books a call with me. And I'm like, "Okay, a call with me. And I'm like, "Okay, a call with me. And I'm like, "Okay, you're evaluating social sermons. Great. you're evaluating social sermons. Great. you're evaluating social sermons. Great. Like what are you doing currently on Like what are you doing currently on Like what are you doing currently on social? Would love to know. Can't find social? Would love to know. Can't find social? Would love to know. Can't find it." I had a call with a church the it." I had a call with a church the it." I had a call with a church the other day and I was like, "You're other day and I was like, "You're other day and I was like, "You're they're like, "How can how can we they're like, "How can how can we they're like, "How can how can we improve our website?" And I was like, improve our website?" And I was like, improve our website?" And I was like, well, the current social posts they or well, the current social posts they or well, the current social posts they or links, they don't even link to an links, they don't even link to an links, they don't even link to an account. Oh jeez. So just instagram.com. account. Oh jeez. So just instagram.com. account. Oh jeez. So just instagram.com. It was like a handle that doesn't exist. It was like a handle that doesn't exist. It was like a handle that doesn't exist. But they had a real account. The problem But they had a real account. The problem But they had a real account. The problem was then it was also linking on their was then it was also linking on their was then it was also linking on their Google business profile. Oh boy. But on Google business profile. Oh boy. But on Google business profile. Oh boy. But on Google, like the eighth link was their Google, like the eighth link was their Google, like the eighth link was their actual Instagram. So we fixed that, actual Instagram. So we fixed that, actual Instagram. So we fixed that, which was great. Hey, these are probably which was great. Hey, these are probably which was great. Hey, these are probably the second most likely post out of all the second most likely post out of all the second most likely post out of all these to be a viral for me post in in my these to be a viral for me post in in my these to be a viral for me post in in my estimation, in my experience of all estimation, in my experience of all estimation, in my experience of all these posts. you know, the sermon reels these posts. you know, the sermon reels these posts. you know, the sermon reels probably first, but the next post likely probably first, but the next post likely probably first, but the next post likely to go viral for you is probably one of to go viral for you is probably one of to go viral for you is probably one of these portrait posts that shows off real these portrait posts that shows off real these portrait posts that shows off real people from your church. Whether it is, people from your church. Whether it is, people from your church. Whether it is, you know, um I saw one this week, sounds you know, um I saw one this week, sounds you know, um I saw one this week, sounds from Sunday, and it was like a video from Sunday, and it was like a video from Sunday, and it was like a video montage of Sunday, but there was no montage of Sunday, but there was no montage of Sunday, but there was no music playing in the background. It was music playing in the background. It was music playing in the background. It was they had just recorded the sounds um of they had just recorded the sounds um of they had just recorded the sounds um of each of those clips and that one went each of those clips and that one went each of those clips and that one went off for their church which is awesome off for their church which is awesome off for their church which is awesome because for them because they do really

because for them because they do really because for them because they do really highquality sermon reels and I was highquality sermon reels and I was highquality sermon reels and I was looking at the views and this one got my looking at the views and this one got my looking at the views and this one got my attention because it had way more views attention because it had way more views attention because it had way more views than the rest. So I clicked on it and it than the rest. So I clicked on it and it than the rest. So I clicked on it and it was just like this little reel of like was just like this little reel of like was just like this little reel of like yeah this is this is what our church yeah this is this is what our church yeah this is this is what our church kind of sounds like on Sunday. Um, so kind of sounds like on Sunday. Um, so kind of sounds like on Sunday. Um, so these these posts are are are also these these posts are are are also these these posts are are are also likely to possibly be a viral for me likely to possibly be a viral for me likely to possibly be a viral for me post because hey, we connect with post because hey, we connect with post because hey, we connect with images, videos of real people online and images, videos of real people online and images, videos of real people online and that's the stuff that we're if we belong that's the stuff that we're if we belong that's the stuff that we're if we belong to that church community, if we were to that church community, if we were to that church community, if we were there on that worship night, that's the there on that worship night, that's the there on that worship night, that's the stuff we're eager to share either with stuff we're eager to share either with stuff we're eager to share either with our friends and family or to our story our friends and family or to our story our friends and family or to our story and those are all valuable signals to and those are all valuable signals to and those are all valuable signals to the platform like, hey, this is a good the platform like, hey, this is a good the platform like, hey, this is a good high-quality post that should probably high-quality post that should probably high-quality post that should probably be shown to more people. Now, we should be shown to more people. Now, we should be shown to more people. Now, we should make the distinction that those posts make the distinction that those posts make the distinction that those posts going viral are likely going viral going viral are likely going viral going viral are likely going viral within the church subculture, whereas a within the church subculture, whereas a within the church subculture, whereas a sermon reel when it goes viral is going sermon reel when it goes viral is going sermon reel when it goes viral is going viral amongst all people, assuming that viral amongst all people, assuming that viral amongst all people, assuming that it is not like a very insider hook. Yes. it is not like a very insider hook. Yes. it is not like a very insider hook. Yes. And so those do have like different And so those do have like different And so those do have like different values to a church. Um I think the values to a church. Um I think the values to a church. Um I think the sermon rail when it goes viral is more sermon rail when it goes viral is more sermon rail when it goes viral is more likely to be introducing your church to likely to be introducing your church to likely to be introducing your church to people that are local to you, that don't people that are local to you, that don't people that are local to you, that don't know God, that could get connected to know God, that could get connected to know God, that could get connected to your church. whereas it's me and Alex your church. whereas it's me and Alex your church. whereas it's me and Alex who are going to see that and we'll go who are going to see that and we'll go who are going to see that and we'll go sweet what a great post I should do this sweet what a great post I should do this sweet what a great post I should do this for my church. So that's the only thing for my church. So that's the only thing for my church. So that's the only thing that's worth mentioning. Just because it that's worth mentioning. Just because it that's worth mentioning. Just because it has the same numbers doesn't mean it's has the same numbers doesn't mean it's has the same numbers doesn't mean it's reaching the same demographics. Finally, reaching the same demographics. Finally, reaching the same demographics. Finally, this is the an extra. Okay. The this is the an extra. Okay. The this is the an extra. Okay. The overachievers. Yeah. Yeah. Uh which overachievers. Yeah. Yeah. Uh which overachievers. Yeah. Yeah. Uh which Yeah. There's a reason why it's here. So Yeah. There's a reason why it's here. So Yeah. There's a reason why it's here. So well well you know let's say like this.

well well you know let's say like this. well well you know let's say like this. You go through the process of making the You go through the process of making the You go through the process of making the YouTube video, right? And you've created YouTube video, right? And you've created YouTube video, right? And you've created like how to handle betrayal. This is like how to handle betrayal. This is like how to handle betrayal. This is kind of similar to like making the kind of similar to like making the kind of similar to like making the carousel. You've you've pulled the part carousel. You've you've pulled the part carousel. You've you've pulled the part of the sermon, you've transcribed it for of the sermon, you've transcribed it for of the sermon, you've transcribed it for the carousel. So, we're like, well, the carousel. So, we're like, well, the carousel. So, we're like, well, we've already done the YouTube version. we've already done the YouTube version. we've already done the YouTube version. Like, what if we transcribe the full 8 Like, what if we transcribe the full 8 Like, what if we transcribe the full 8 to 12 minute version? to 12 minute version? to 12 minute version? The transcription again is trash, but The transcription again is trash, but The transcription again is trash, but the idea is there. We can fix that up. the idea is there. We can fix that up. the idea is there. We can fix that up. So, then we rewrite that and then we So, then we rewrite that and then we So, then we rewrite that and then we turn it into a fulllength blog post. And turn it into a fulllength blog post. And turn it into a fulllength blog post. And so now every single week we have a part so now every single week we have a part so now every single week we have a part of the sermon that has been turned into of the sermon that has been turned into of the sermon that has been turned into a blog post that is now indexed for a blog post that is now indexed for a blog post that is now indexed for search. So it's if all things are being search. So it's if all things are being search. So it's if all things are being equal like bolstering our SEO presence equal like bolstering our SEO presence equal like bolstering our SEO presence relative to like if we had a platform a relative to like if we had a platform a relative to like if we had a platform a website that was never getting updated. website that was never getting updated. website that was never getting updated. Perhaps more importantly now it becomes Perhaps more importantly now it becomes Perhaps more importantly now it becomes the content that we can send out to our the content that we can send out to our the content that we can send out to our church via newsletter every single week. church via newsletter every single week. church via newsletter every single week. It's not just like watch the sermon. M It's not just like watch the sermon. M It's not just like watch the sermon. M it's a certain part of the sermon that it's a certain part of the sermon that it's a certain part of the sermon that now they're experiencing if they were in now they're experiencing if they were in now they're experiencing if they were in service in a different way. So it's like service in a different way. So it's like service in a different way. So it's like familiar but in a brand new medium familiar but in a brand new medium familiar but in a brand new medium and it also becomes useful content in and it also becomes useful content in and it also becomes useful content in all pastoral care. So imagine you have all pastoral care. So imagine you have all pastoral care. So imagine you have like the how to handle betrayal.

like the how to handle betrayal. like the how to handle betrayal. Now you're doing pastoral care with Now you're doing pastoral care with Now you're doing pastoral care with someone and you're talking about like someone and you're talking about like someone and you're talking about like whatever it is like oh friendship or you whatever it is like oh friendship or you whatever it is like oh friendship or you know spouse whatever it is and you're know spouse whatever it is and you're know spouse whatever it is and you're like oh by the way like this is um like oh by the way like this is um like oh by the way like this is um something that I wrote and as they're something that I wrote and as they're something that I wrote and as they're leaving you just give it as like by the leaving you just give it as like by the leaving you just give it as like by the way here's what do we normally do in way here's what do we normally do in way here's what do we normally do in pastoral care it's like oh and here's a pastoral care it's like oh and here's a pastoral care it's like oh and here's a great article that this pastor wrote or great article that this pastor wrote or great article that this pastor wrote or here's a great book on this but it's here's a great book on this but it's here's a great book on this but it's like not personal to your ministry or like not personal to your ministry or like not personal to your ministry or your church well now you have something your church well now you have something your church well now you have something and once you've gone through this and once you've gone through this and once you've gone through this actually wait okay you we're doing this in real we're doing this in real [Laughter] [Laughter] [Laughter] when when he brought these in today, I when when he brought these in today, I when when he brought these in today, I thought, I wonder if we're going to show thought, I wonder if we're going to show thought, I wonder if we're going to show these on the podcast. And then he didn't these on the podcast. And then he didn't these on the podcast. And then he didn't bring them into the studio, and I bring them into the studio, and I bring them into the studio, and I thought, well, maybe we won't show these thought, well, maybe we won't show these thought, well, maybe we won't show these on the podcast. But now here we are. on the podcast. But now here we are. on the podcast. But now here we are. They're in the studio, and we're showing They're in the studio, and we're showing They're in the studio, and we're showing them on the podcast. This wasn't my them on the podcast. This wasn't my them on the podcast. This wasn't my plan, but I actually brought these in plan, but I actually brought these in plan, but I actually brought these in today. So, at the end of the year, you today. So, at the end of the year, you today. So, at the end of the year, you have 52 of these. So, for those have 52 of these. So, for those have 52 of these. So, for those listening, what we've done is we've listening, what we've done is we've listening, what we've done is we've turned these into print ready. If you've turned these into print ready. If you've turned these into print ready. If you've never watched on YouTube before, now never watched on YouTube before, now never watched on YouTube before, now might be the time. The screenshot for might be the time. The screenshot for might be the time. The screenshot for the social, you want the calendar and the social, you want the calendar and the social, you want the calendar and you want to see these. So, this is a you want to see these. So, this is a you want to see these. So, this is a print ready book that we made for a print ready book that we made for a print ready book that we made for a church and this comprises all 52 of church and this comprises all 52 of church and this comprises all 52 of their essays into this coffee table their essays into this coffee table their essays into this coffee table style book. It cost us like $21 to style book. It cost us like $21 to style book. It cost us like $21 to print. And we'll probably do I mean, if print. And we'll probably do I mean, if print. And we'll probably do I mean, if let us know if you want like a full let us know if you want like a full let us know if you want like a full video on like how to make these and like video on like how to make these and like video on like how to make these and like the print settings and all that. And the print settings and all that. And the print settings and all that. And it's like developing the habit of it's like developing the habit of it's like developing the habit of prayer, strengthening your connection prayer, strengthening your connection prayer, strengthening your connection with God, that was one week. Breaking with God, that was one week. Breaking with God, that was one week. Breaking bad habits, a path to freedom, that was bad habits, a path to freedom, that was bad habits, a path to freedom, that was another week. The most important cause,

another week. The most important cause, another week. The most important cause, sharing the gospel, that was another sharing the gospel, that was another sharing the gospel, that was another week. How to develop a training plan for week. How to develop a training plan for week. How to develop a training plan for spiritual growth, that was another week. spiritual growth, that was another week. spiritual growth, that was another week. Oo, four habits for spiritual growth. Oo, four habits for spiritual growth. Oo, four habits for spiritual growth. So, like, these were all YouTube videos, So, like, these were all YouTube videos, So, like, these were all YouTube videos, but they also became blog posts, neatly but they also became blog posts, neatly but they also became blog posts, neatly formatted. They are scannable. They're formatted. They are scannable. They're formatted. They are scannable. They're easy to read and skim through, and now easy to read and skim through, and now easy to read and skim through, and now you have them as this like permanent you have them as this like permanent you have them as this like permanent thing. So this was like one style we thing. So this was like one style we thing. So this was like one style we did. This was another style for another did. This was another style for another did. This was another style for another church. This is great audio for those church. This is great audio for those church. This is great audio for those listening. This is another style for listening. This is another style for listening. This is another style for another church. They're three hardcover another church. They're three hardcover another church. They're three hardcover bound books that are simply a collection bound books that are simply a collection bound books that are simply a collection of a a summary or a section or maybe the of a a summary or a section or maybe the of a a summary or a section or maybe the entire thing of the 52 sermons that were entire thing of the 52 sermons that were entire thing of the 52 sermons that were preached in each one of these churches preached in each one of these churches preached in each one of these churches in context of community. And I love the in context of community. And I love the in context of community. And I love the idea of this as a pastor because idea of this as a pastor because idea of this as a pastor because sometimes and now I'll I'll I'll get sometimes and now I'll I'll I'll get sometimes and now I'll I'll I'll get very like like open and honest here. very like like open and honest here. very like like open and honest here. Ah yes like writing a sermon to preach Ah yes like writing a sermon to preach Ah yes like writing a sermon to preach to a group of people is a to a group of people is a to a group of people is a vulnerable act and it requires a lot of vulnerable act and it requires a lot of vulnerable act and it requires a lot of thought, intention and in some cases thought, intention and in some cases thought, intention and in some cases effort. Yes.

effort. Yes. effort. Yes. And um sometimes you write a sermon and And um sometimes you write a sermon and And um sometimes you write a sermon and you're thinking about someone in your you're thinking about someone in your you're thinking about someone in your church like oh this is going to be such church like oh this is going to be such church like oh this is going to be such a word for them and like I'm so excited a word for them and like I'm so excited a word for them and like I'm so excited to to open the scriptures and like and to to open the scriptures and like and to to open the scriptures and like and say this to our community and say this say this to our community and say this say this to our community and say this to them and then you get one day and to them and then you get one day and to them and then you get one day and they're like not there and it's like they're like not there and it's like they're like not there and it's like this is such a great and valuable record this is such a great and valuable record this is such a great and valuable record of what did we what was our journey like of what did we what was our journey like of what did we what was our journey like as a church this year? And for those for as a church this year? And for those for as a church this year? And for those for for some folks who like want to go back for some folks who like want to go back for some folks who like want to go back and revisit something that marked them and revisit something that marked them and revisit something that marked them on a Sunday morning. For someone who was on a Sunday morning. For someone who was on a Sunday morning. For someone who was at the cottage, they get to go back and at the cottage, they get to go back and at the cottage, they get to go back and read uh at the cottage on their on their read uh at the cottage on their on their read uh at the cottage on their on their on their um you know on their dock like on their um you know on their dock like on their um you know on their dock like uh yeah I missed July 24th last year and uh yeah I missed July 24th last year and uh yeah I missed July 24th last year and I heard it was a really good sermon and I heard it was a really good sermon and I heard it was a really good sermon and I heard it would have spoken to me and I heard it would have spoken to me and I heard it would have spoken to me and so now I get to read it. And then over so now I get to read it. And then over so now I get to read it. And then over years you collect these and you have years you collect these and you have years you collect these and you have this history of the journey you've been this history of the journey you've been this history of the journey you've been on with Jesus in community. You can tell on with Jesus in community. You can tell on with Jesus in community. You can tell I'm feeling very excited. But you saw I'm feeling very excited. But you saw I'm feeling very excited. But you saw these books and you were like, "Whoa." these books and you were like, "Whoa." these books and you were like, "Whoa." Like I've been talking about them for a Like I've been talking about them for a Like I've been talking about them for a year plus cuz it takes a whole year of year plus cuz it takes a whole year of year plus cuz it takes a whole year of like doing the work to actually have like doing the work to actually have like doing the work to actually have them for the church. So we do this them for the church. So we do this them for the church. So we do this again. This whole social media calendar again. This whole social media calendar again. This whole social media calendar we do for churches in all three stages we do for churches in all three stages we do for churches in all three stages in like the small version, the mid in like the small version, the mid in like the small version, the mid version, and the full version. This is version, and the full version. This is version, and the full version. This is the full version. Social.com. You can the full version. Social.com. You can the full version. Social.com. You can book a call. It will be directly with book a call. It will be directly with book a call. It will be directly with me. Sometimes people are surprised.

me. Sometimes people are surprised. me. Sometimes people are surprised. They're like, "Oh my gosh, it's it's They're like, "Oh my gosh, it's it's They're like, "Oh my gosh, it's it's you. It's actually you. I thought you you. It's actually you. I thought you you. It's actually you. I thought you just get like someone on your team." um just get like someone on your team." um just get like someone on your team." um if you want us to do this all for you if you want us to do this all for you if you want us to do this all for you and you know put in the comments if and you know put in the comments if and you know put in the comments if you'd like a YouTube video on like the you'd like a YouTube video on like the you'd like a YouTube video on like the process of creating these books you can process of creating these books you can process of creating these books you can do it yourself right like the 52 sermons do it yourself right like the 52 sermons do it yourself right like the 52 sermons will be made there is work that goes will be made there is work that goes will be made there is work that goes into like transcribing the moment into like transcribing the moment into like transcribing the moment picking out the moment from the sermon picking out the moment from the sermon picking out the moment from the sermon and then rewriting it into a blog post and then rewriting it into a blog post and then rewriting it into a blog post but like the sermon is going to be made but like the sermon is going to be made but like the sermon is going to be made and we do find perhaps not surprisingly and we do find perhaps not surprisingly and we do find perhaps not surprisingly the pastors really like this like oh I the pastors really like this like oh I the pastors really like this like oh I did all this work and like here it is in did all this work and like here it is in did all this work and like here it is in its final form or at least this more its final form or at least this more its final form or at least this more permanent form What I'll also say is permanent form What I'll also say is permanent form What I'll also say is that um it's a really rewarding process that um it's a really rewarding process that um it's a really rewarding process to go through when you like kind of see to go through when you like kind of see to go through when you like kind of see it like this. You can of course send it it like this. You can of course send it it like this. You can of course send it out via ebook. Yeah. You don't have to out via ebook. Yeah. You don't have to out via ebook. Yeah. You don't have to print it, right? But we found a way like print it, right? But we found a way like print it, right? But we found a way like these are hard copy color 20 bucks to these are hard copy color 20 bucks to these are hard copy color 20 bucks to print Canadian. Yeah. So I was like $1 print Canadian. Yeah. So I was like $1 print Canadian. Yeah. So I was like $1 American. I was like $15 American to American. I was like $15 American to American. I was like $15 American to print. And so you can like purchase print. And so you can like purchase print. And so you can like purchase these and give them out to people. You these and give them out to people. You these and give them out to people. You can have people buy them at cost so like can have people buy them at cost so like can have people buy them at cost so like you recoup. Or you can just give the you recoup. Or you can just give the you recoup. Or you can just give the ebook version and so that way it's free.

ebook version and so that way it's free. ebook version and so that way it's free. What we found, we've done this with our What we found, we've done this with our What we found, we've done this with our newsletter uh the 167. You can subscribe newsletter uh the 167. You can subscribe newsletter uh the 167. You can subscribe 167.prochurchtools.com goes out every 167.prochurchtools.com goes out every 167.prochurchtools.com goes out every Thursday. I'm not coming with new Thursday. I'm not coming with new Thursday. I'm not coming with new content for the newsletter. It's usually content for the newsletter. It's usually content for the newsletter. It's usually like a carousel post that I've published like a carousel post that I've published like a carousel post that I've published on Instagram that I'm sending out to the on Instagram that I'm sending out to the on Instagram that I'm sending out to the newsletter because not everyone sees newsletter because not everyone sees newsletter because not everyone sees every single thing. It's just in a every single thing. It's just in a every single thing. It's just in a different medium. Right now I usually different medium. Right now I usually different medium. Right now I usually take it verbatim. This is not verbatim. take it verbatim. This is not verbatim. take it verbatim. This is not verbatim. It's the idea It's the idea It's the idea of part of the sermon then rewritten of part of the sermon then rewritten of part of the sermon then rewritten into a blog post form. So you could send into a blog post form. So you could send into a blog post form. So you could send this out every single Thursday or this out every single Thursday or this out every single Thursday or whatever day for your newsletter, right, whatever day for your newsletter, right, whatever day for your newsletter, right, the week after it was first preached and the week after it was first preached and the week after it was first preached and then at the end of the year you have the then at the end of the year you have the then at the end of the year you have the book. Like now you're covering all these book. Like now you're covering all these book. Like now you're covering all these different bases where that sermon that different bases where that sermon that different bases where that sermon that only gets preached once is now living in only gets preached once is now living in only gets preached once is now living in all of the short form content online all of the short form content online all of the short form content online throughout the week. It's got its throughout the week. It's got its throughout the week. It's got its permanent home in like the live tab. permanent home in like the live tab. permanent home in like the live tab. It's got another permanent home in the It's got another permanent home in the It's got another permanent home in the home tab or on a separate YouTube home tab or on a separate YouTube home tab or on a separate YouTube channel in like a more palatable form channel in like a more palatable form channel in like a more palatable form that people are finding on the second that people are finding on the second that people are finding on the second biggest discovery search engine in the biggest discovery search engine in the biggest discovery search engine in the world. Then you're sending out the world. Then you're sending out the world. Then you're sending out the newsletter every single week and at the newsletter every single week and at the newsletter every single week and at the end of the year you got the book. So now end of the year you got the book. So now end of the year you got the book. So now all this work that your senior leader is all this work that your senior leader is all this work that your senior leader is putting in is being like repurposed in putting in is being like repurposed in putting in is being like repurposed in really dramatic significant ways. So you really dramatic significant ways. So you really dramatic significant ways. So you can screenshot the social media can screenshot the social media can screenshot the social media calendar. You can book a call at social calendar. You can book a call at social calendar. You can book a call at social service.com. Do it yourself. Have us do service.com. Do it yourself. Have us do service.com. Do it yourself. Have us do it for you. All is great. Mhm. Any final it for you. All is great. Mhm. Any final it for you. All is great. Mhm. Any final thoughts? Oh, I've got thoughts. All thoughts? Oh, I've got thoughts. All thoughts? Oh, I've got thoughts. All right. But I'll save that for uh for off right. But I'll save that for uh for off right. But I'll save that for uh for off the air.

the air. the air. I just don't I just want you to make one I just don't I just want you to make one I just don't I just want you to make one of these for me. Oh, you want one of the of these for me. Oh, you want one of the of these for me. Oh, you want one of the books? Okay. Okay. I see. Oh, maybe one books? Okay. Okay. I see. Oh, maybe one books? Okay. Okay. I see. Oh, maybe one of the perks of working here. Thank you of the perks of working here. Thank you of the perks of working here. Thank you for your time, attention, and trust. We for your time, attention, and trust. We for your time, attention, and trust. We will talk to you next Wednesday. Are you will talk to you next Wednesday. Are you will talk to you next Wednesday. Are you the new pope? the new pope? the new pope? Donald Trump wants to be the new pope. Donald Trump wants to be the new pope. Donald Trump wants to be the new pope. That was strange. That was really That was strange. That was really That was strange. That was really strange.