Church Facebook Ads For Beginners [2024 Guide]

10,000 guests have already visited 10,000 guests have already visited churches for the first time this year churches for the first time this year churches for the first time this year because of the stepbystep plan you are because of the stepbystep plan you are because of the stepbystep plan you are about to learn and we get it paid ads about to learn and we get it paid ads about to learn and we get it paid ads are intimidating which is why we've got are intimidating which is why we've got are intimidating which is why we've got paid ads expert Brady sticker on the paid ads expert Brady sticker on the paid ads expert Brady sticker on the show today we'll be asking him about ad show today we'll be asking him about ad show today we'll be asking him about ad targeting creative budget and everything targeting creative budget and everything targeting creative budget and everything else you need to know to set up your else you need to know to set up your else you need to know to set up your first online campaign for your church first online campaign for your church first online campaign for your church let's dive let's dive let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 100 years I'm communication shift in 500 100 years I'm communication shift in 500 100 years I'm Brady sheira your host I'm joined as Brady sheira your host I'm joined as Brady sheira your host I'm joined as always by my co-host it's Alexander always by my co-host it's Alexander always by my co-host it's Alexander Mills hello hello we're also joined by Mills hello hello we're also joined by Mills hello hello we're also joined by Brady Brady Brady sticker of church candy.com Brady sticker of church candy.com Brady sticker of church candy.com Brady welcome to the show what is up Brady and welcome to the show what is up Brady and welcome to the show what is up Brady and Alex longtime listener First Time guest Alex longtime listener First Time guest Alex longtime listener First Time guest super excited to be here well let's get super excited to be here well let's get super excited to be here well let's get it right out of the way let's get it it right out of the way let's get it it right out of the way let's get it right out of the way two shearers two right out of the way two shearers two right out of the way two shearers two bra two shearers feel like you know this bra two shearers feel like you know this bra two shearers feel like you know this is a small Church space and it's even is a small Church space and it's even is a small Church space and it's even smaller when we're talking about smaller when we're talking about smaller when we're talking about Communications and media and then Brady Communications and media and then Brady Communications and media and then Brady sticker enters the fold we've got a sticker enters the fold we've got a sticker enters the fold we've got a Brady sheerer already I mean I feel like Brady sheerer already I mean I feel like Brady sheerer already I mean I feel like we might have to have a WrestleMania we might have to have a WrestleMania we might have to have a WrestleMania type duel here to figure out who gets to type duel here to figure out who gets to type duel here to figure out who gets to keep the BS name because it's not just keep the BS name because it's not just keep the BS name because it's not just Brady it's Brady s e r with the last Brady it's Brady s e r with the last Brady it's Brady s e r with the last name it's tough same amount of syllables name it's tough same amount of syllables name it's tough same amount of syllables and everything Brady I'm not going to and everything Brady I'm not going to and everything Brady I'm not going to lie whenever I first started getting lie whenever I first started getting lie whenever I first started getting into the space I was this close to going into the space I was this close to going into the space I was this close to going by my middle name James but I didn't by my middle name James but I didn't by my middle name James but I didn't want to make that switch and funny want to make that switch and funny want to make that switch and funny enough I still have people confuse me

enough I still have people confuse me enough I still have people confuse me for you today uh because you've for you today uh because you've for you today uh because you've obviously been doing this a lot longer obviously been doing this a lot longer obviously been doing this a lot longer than I have so I'll go to uh events and than I have so I'll go to uh events and than I have so I'll go to uh events and Church conferences and things like Oh Church conferences and things like Oh Church conferences and things like Oh Yeah from Pro Church tools it's like no Yeah from Pro Church tools it's like no Yeah from Pro Church tools it's like no that Brady is awesome not me different that Brady is awesome not me different that Brady is awesome not me different different Brady but uh all all with the different Brady but uh all all with the different Brady but uh all all with the same mission to help Church churches same mission to help Church churches same mission to help Church churches Thrive through social media you would Thrive through social media you would Thrive through social media you would think the beard might give it away the think the beard might give it away the think the beard might give it away the different color hair uh but alas it is different color hair uh but alas it is different color hair uh but alas it is nice to have you on the show so that the nice to have you on the show so that the nice to have you on the show so that the whole internet now knows we're on the whole internet now knows we're on the whole internet now knows we're on the same team with that the two bradi are same team with that the two bradi are same team with that the two bradi are not two Brady s's are not mortal enemies not two Brady s's are not mortal enemies not two Brady s's are not mortal enemies um and so if and when you get confused um and so if and when you get confused um and so if and when you get confused which surely you have and surely you which surely you have and surely you which surely you have and surely you will continue to be confused H it's no will continue to be confused H it's no will continue to be confused H it's no offense we're all uh all working towards offense we're all uh all working towards offense we're all uh all working towards the same goal here well you know we had the same goal here well you know we had the same goal here well you know we had a problem for so long with companies a problem for so long with companies a problem for so long with companies that were called pr- church this and PR that were called pr- church this and PR that were called pr- church this and PR church that or Pro Church you know there church that or Pro Church you know there church that or Pro Church you know there was a company called PR church that was was a company called PR church that was was a company called PR church that was sold and they were like you know we're sold and they were like you know we're sold and they were like you know we're not going to go by this name anymore and not going to go by this name anymore and not going to go by this name anymore and then I was Googling yesterday and then I was Googling yesterday and then I was Googling yesterday and there's a new Pro Church they just like there's a new Pro Church they just like there's a new Pro Church they just like assumed the name um they went from like assumed the name um they went from like assumed the name um they went from like a printing company for churches to a a printing company for churches to a a printing company for churches to a hiring company for churches but shouts hiring company for churches but shouts hiring company for churches but shouts to our friends over at Church media to our friends over at Church media to our friends over at Church media squad on their acquisition of pro-church squad on their acquisition of pro-church squad on their acquisition of pro-church media and their recent renaming of it media and their recent renaming of it media and their recent renaming of it there you go because the confusion and I there you go because the confusion and I there you go because the confusion and I always thought to myself well my name at always thought to myself well my name at always thought to myself well my name at least will stand alone except it won't least will stand alone except it won't least will stand alone except it won't but that's it's okay Brady we wanted to but that's it's okay Brady we wanted to but that's it's okay Brady we wanted to bring you on the show because I uh saw a bring you on the show because I uh saw a bring you on the show because I uh saw a recent Instagram story of yours you had

recent Instagram story of yours you had recent Instagram story of yours you had posted that something around 10,000 new posted that something around 10,000 new posted that something around 10,000 new visitors had attended Easter this year visitors had attended Easter this year visitors had attended Easter this year connected to ads that you ran for these connected to ads that you ran for these connected to ads that you ran for these churches um Easter's in the rearview now churches um Easter's in the rearview now churches um Easter's in the rearview now so I wanted to do a bit of reflection on so I wanted to do a bit of reflection on so I wanted to do a bit of reflection on it tell me a bit about your approach to it tell me a bit about your approach to it tell me a bit about your approach to Easter this year yeah man so uh we help Easter this year yeah man so uh we help Easter this year yeah man so uh we help churches get new guests with Facebook churches get new guests with Facebook churches get new guests with Facebook and Instagram ads that's the main and Instagram ads that's the main and Instagram ads that's the main platform that we've been using and so platform that we've been using and so platform that we've been using and so for this year whenever it comes to for this year whenever it comes to for this year whenever it comes to helping churches actually like you know helping churches actually like you know helping churches actually like you know get people through the door whenever it get people through the door whenever it get people through the door whenever it comes to social media ads uh the biggest comes to social media ads uh the biggest comes to social media ads uh the biggest thing we've been doing are playing your thing we've been doing are playing your thing we've been doing are playing your visit ads and this is not something new visit ads and this is not something new visit ads and this is not something new I actually first heard about this I actually first heard about this I actually first heard about this actually on this podcast back in like actually on this podcast back in like actually on this podcast back in like 2018 and that strategy is still good 2018 and that strategy is still good 2018 and that strategy is still good today in 2024 and truly I believe Beyond today in 2024 and truly I believe Beyond today in 2024 and truly I believe Beyond uh so one of the things that we found uh so one of the things that we found uh so one of the things that we found that does really well is instead of that does really well is instead of that does really well is instead of having to have churches have like a plan having to have churches have like a plan having to have churches have like a plan your visit page on their website your visit page on their website your visit page on their website Facebook and Instagram will let you run Facebook and Instagram will let you run Facebook and Instagram will let you run what's called a lead ad so I don't know what's called a lead ad so I don't know what's called a lead ad so I don't know how familiar you guys are with this but how familiar you guys are with this but how familiar you guys are with this but instead of having to send traffic to instead of having to send traffic to instead of having to send traffic to like a website to gather people's like a website to gather people's like a website to gather people's information you can send them to a lead information you can send them to a lead information you can send them to a lead form so this allows people to plan a form so this allows people to plan a form so this allows people to plan a visit to a church without having to even visit to a church without having to even visit to a church without having to even leave the Instagram or Facebook platform leave the Instagram or Facebook platform leave the Instagram or Facebook platform because Instagram and Facebook if you've

because Instagram and Facebook if you've because Instagram and Facebook if you've seen the documentary The I think it's seen the documentary The I think it's seen the documentary The I think it's the social dilemma that was on Netflix a the social dilemma that was on Netflix a the social dilemma that was on Netflix a few years back one of the things that I few years back one of the things that I few years back one of the things that I really took away from that documentary really took away from that documentary really took away from that documentary was the longer people stay on these was the longer people stay on these was the longer people stay on these social social social platforms the more money the social platforms the more money the social platforms the more money the social platforms make right they they really platforms make right they they really platforms make right they they really prioritize uh keeping people on the prioritize uh keeping people on the prioritize uh keeping people on the platform as long as possible and so one platform as long as possible and so one platform as long as possible and so one of the things that we found that kind of of the things that we found that kind of of the things that we found that kind of falls under that is if we can run ads falls under that is if we can run ads falls under that is if we can run ads while keeping people on Instagram on while keeping people on Instagram on while keeping people on Instagram on Facebook and still giving them the Facebook and still giving them the Facebook and still giving them the ability to plan a visit to a Church's ability to plan a visit to a Church's ability to plan a visit to a Church's Easter service for example we get a way Easter service for example we get a way Easter service for example we get a way higher Roi for a church than if we were higher Roi for a church than if we were higher Roi for a church than if we were to have to send people off of Facebook to have to send people off of Facebook to have to send people off of Facebook off of Instagram to go to a planer visit off of Instagram to go to a planer visit off of Instagram to go to a planer visit page on their website and see what maybe page on their website and see what maybe page on their website and see what maybe one of the uh wonderful nucleus popups one of the uh wonderful nucleus popups one of the uh wonderful nucleus popups that a lot people to plan a visit or that a lot people to plan a visit or that a lot people to plan a visit or just a form on that landing page we get just a form on that landing page we get just a form on that landing page we get way better what you would call cost per way better what you would call cost per way better what you would call cost per leads by sending traffic to a lead form leads by sending traffic to a lead form leads by sending traffic to a lead form uh and so that's been really our main uh and so that's been really our main uh and so that's been really our main strategy overall helping churches with strategy overall helping churches with strategy overall helping churches with Facebook and Instagram ads and so that Facebook and Instagram ads and so that Facebook and Instagram ads and so that didn't change whenever it came to didn't change whenever it came to didn't change whenever it came to running ads for Easter okay talk to me running ads for Easter okay talk to me running ads for Easter okay talk to me about the anatomy of a good plan your about the anatomy of a good plan your about the anatomy of a good plan your visit ad I think the feature set of visit ad I think the feature set of visit ad I think the feature set of using the lead uh feature directly on using the lead uh feature directly on using the lead uh feature directly on Facebook Instagram on meta that makes a Facebook Instagram on meta that makes a Facebook Instagram on meta that makes a lot of sense you're removing barriers lot of sense you're removing barriers lot of sense you're removing barriers you're removing hurdles so people don't you're removing hurdles so people don't you're removing hurdles so people don't have to leave the platform land on a new

have to leave the platform land on a new have to leave the platform land on a new website I remember when I first started website I remember when I first started website I remember when I first started running Facebook ads you know about 10 running Facebook ads you know about 10 running Facebook ads you know about 10 years ago one of the best practices was years ago one of the best practices was years ago one of the best practices was making sure that the ad creative you making sure that the ad creative you making sure that the ad creative you used was also used on the landing page used was also used on the landing page used was also used on the landing page that you were sending people to so that that you were sending people to so that that you were sending people to so that when they landed on the landing page when they landed on the landing page when they landed on the landing page clicking through the ad they would clicking through the ad they would clicking through the ad they would immediately into it okay yeah this is immediately into it okay yeah this is immediately into it okay yeah this is the place I meant to be because I the place I meant to be because I the place I meant to be because I clicked on an image that looked like clicked on an image that looked like clicked on an image that looked like this and now I'm seeing that same image this and now I'm seeing that same image this and now I'm seeing that same image again so that's kind of how we used to again so that's kind of how we used to again so that's kind of how we used to do it Facebook is like wait wait wait a do it Facebook is like wait wait wait a do it Facebook is like wait wait wait a minute why don't we just do this for minute why don't we just do this for minute why don't we just do this for people that can just stay directly on people that can just stay directly on people that can just stay directly on this platform what type of information this platform what type of information this platform what type of information are you capturing uh in this lead form are you capturing uh in this lead form are you capturing uh in this lead form and then what is kind of the follow-up and then what is kind of the follow-up and then what is kind of the follow-up sequence from there once the information sequence from there once the information sequence from there once the information is captured yeah for sure so is captured yeah for sure so is captured yeah for sure so automatically Facebook and Instagram automatically Facebook and Instagram automatically Facebook and Instagram they already have people's name email they already have people's name email they already have people's name email and phone number so it's kind of a and phone number so it's kind of a and phone number so it's kind of a double-edged sword because you can set double-edged sword because you can set double-edged sword because you can set it to where that information is all it to where that information is all it to where that information is all pre-filled so people don't have to enter pre-filled so people don't have to enter pre-filled so people don't have to enter in their name email and phone number in their name email and phone number in their name email and phone number however the negative side to that is however the negative side to that is however the negative side to that is like the mental trigger of people like the mental trigger of people like the mental trigger of people realizing that I am filling out a form realizing that I am filling out a form realizing that I am filling out a form and I'm going to be contacted might not and I'm going to be contacted might not and I'm going to be contacted might not even go off in their mind because even go off in their mind because even go off in their mind because they're just clicking through buttons they're just clicking through buttons they're just clicking through buttons clicking next next and so we like to add clicking next next and so we like to add clicking next next and so we like to add one or two manually entered Fields where one or two manually entered Fields where one or two manually entered Fields where they have to like actually type they have to like actually type they have to like actually type something in there uh so that people something in there uh so that people something in there uh so that people realize I am filling out a form I am realize I am filling out a form I am realize I am filling out a form I am planning a visit because we've all click planning a visit because we've all click planning a visit because we've all click through an ad or a link on a on a post through an ad or a link on a on a post through an ad or a link on a on a post on Facebook or on Facebook or on Facebook or Instagram and you might not even 100% Instagram and you might not even 100% Instagram and you might not even 100% realize what you're

realize what you're realize what you're doing because we've done it before to doing because we've done it before to doing because we've done it before to where if all the church is doing is where if all the church is doing is where if all the church is doing is running a planer visit ad that's just running a planer visit ad that's just running a planer visit ad that's just capturing name email and phone number capturing name email and phone number capturing name email and phone number and that info is and that info is and that info is pre-filled whenever they follow up with pre-filled whenever they follow up with pre-filled whenever they follow up with the people that plan to visit a lot of the people that plan to visit a lot of the people that plan to visit a lot of the responses are how did you get my the responses are how did you get my the responses are how did you get my info I never signed up for this where is info I never signed up for this where is info I never signed up for this where is this coming from but what we did to this coming from but what we did to this coming from but what we did to remove that is we just added one remove that is we just added one remove that is we just added one question at the beginning which is how question at the beginning which is how question at the beginning which is how did you hear about us which is kind of a did you hear about us which is kind of a did you hear about us which is kind of a silly question because they're clicking silly question because they're clicking silly question because they're clicking on an ad on Instagram or on Facebook and on an ad on Instagram or on Facebook and on an ad on Instagram or on Facebook and so we kind of know like how they heard so we kind of know like how they heard so we kind of know like how they heard about us but just by making that a about us but just by making that a about us but just by making that a required Feld to where they have to type required Feld to where they have to type required Feld to where they have to type in the answer Facebook and Instagram the in the answer Facebook and Instagram the in the answer Facebook and Instagram the number of planer visits did drop but the number of planer visits did drop but the number of planer visits did drop but the quality dramatically improved to where quality dramatically improved to where quality dramatically improved to where the people that actually did plan a the people that actually did plan a the people that actually did plan a visit they know they knew what they were visit they know they knew what they were visit they know they knew what they were doing to actually like fill out a form doing to actually like fill out a form doing to actually like fill out a form and plan a visit so if a church has and plan a visit so if a church has and plan a visit so if a church has multiple campuses or service times multiple campuses or service times multiple campuses or service times obviously we'll give that as information obviously we'll give that as information obviously we'll give that as information that they can select choose his campus that they can select choose his campus that they can select choose his campus choose a service time and then we also choose a service time and then we also choose a service time and then we also like to ask how did you hear about us like to ask how did you hear about us like to ask how did you hear about us and my team calls it the a stupid and my team calls it the a stupid and my team calls it the a stupid question because we a lot of the times question because we a lot of the times question because we a lot of the times churches don't even care to know that churches don't even care to know that churches don't even care to know that information cuz like yeah we know it's information cuz like yeah we know it's information cuz like yeah we know it's from Facebook or Instagram but from from Facebook or Instagram but from from Facebook or Instagram but from there what will happen is a church would there what will happen is a church would there what will happen is a church would get notified saying say hey such and get notified saying say hey such and get notified saying say hey such and such just planned a visit and we'll use such just planned a visit and we'll use such just planned a visit and we'll use a text sequence that will send them a a text sequence that will send them a a text sequence that will send them a text that doesn't look super automated

text that doesn't look super automated text that doesn't look super automated right it's coming from a person right it's coming from a person right it's coming from a person typically the pastor or connections typically the pastor or connections typically the pastor or connections director lead uh someone on their team director lead uh someone on their team director lead uh someone on their team and it'll say hey Brady this is Pastor and it'll say hey Brady this is Pastor and it'll say hey Brady this is Pastor Alex from vibrant Church saw you plan a Alex from vibrant Church saw you plan a Alex from vibrant Church saw you plan a visit for Easter great can't wait to visit for Easter great can't wait to visit for Easter great can't wait to meet you quick question how many people meet you quick question how many people meet you quick question how many people are coming with a sheerer crew and so are coming with a sheerer crew and so are coming with a sheerer crew and so what you can do is just plug in the what you can do is just plug in the what you can do is just plug in the fields on whatever like Tex and church fields on whatever like Tex and church fields on whatever like Tex and church or platform you might be using to send or platform you might be using to send or platform you might be using to send follow-up text just like plug in the follow-up text just like plug in the follow-up text just like plug in the fields with their names to make it look fields with their names to make it look fields with their names to make it look like you're manually sending that text like you're manually sending that text like you're manually sending that text even though you're not actually even though you're not actually even though you're not actually physically typing it out but it just physically typing it out but it just physically typing it out but it just comes across as more personal compared comes across as more personal compared comes across as more personal compared to if you just said hey this is vibrant to if you just said hey this is vibrant to if you just said hey this is vibrant Church thanks for planning your visit we Church thanks for planning your visit we Church thanks for planning your visit we can't wait to meet you see you Sunday can't wait to meet you see you Sunday can't wait to meet you see you Sunday right if you can generate a response via right if you can generate a response via right if you can generate a response via text we've seen a higher show rate of text we've seen a higher show rate of text we've seen a higher show rate of people that actually plan a visit and people that actually plan a visit and people that actually plan a visit and then from there just like text back and then from there just like text back and then from there just like text back and forth with them have a conversation forth with them have a conversation forth with them have a conversation connect with them just as if they were connect with them just as if they were connect with them just as if they were to walk through your doors on a Sunday to walk through your doors on a Sunday to walk through your doors on a Sunday morning take that opportunity to connect morning take that opportunity to connect morning take that opportunity to connect with them just a step before I think it with them just a step before I think it with them just a step before I think it was Carrie newoff that released a was Carrie newoff that released a was Carrie newoff that released a article several years ago about how you article several years ago about how you article several years ago about how you know what someone pulls up on your know what someone pulls up on your know what someone pulls up on your Church's campus you have what it's like Church's campus you have what it's like Church's campus you have what it's like seven minutes to make a good first seven minutes to make a good first seven minutes to make a good first impression before they make a decision impression before they make a decision impression before they make a decision on whether they're coming back again on whether they're coming back again on whether they're coming back again next week right you might have heard next week right you might have heard next week right you might have heard something similar to that so this something similar to that so this something similar to that so this strategy you're basically taking that a strategy you're basically taking that a strategy you're basically taking that a step forward and saying how can we make step forward and saying how can we make step forward and saying how can we make a good first impression with people

a good first impression with people a good first impression with people before they even pull up on campus right before they even pull up on campus right before they even pull up on campus right how can we make people feel welcomed how can we make people feel welcomed how can we make people feel welcomed help them feel seen and heard before help them feel seen and heard before help them feel seen and heard before they ever walk through the doors of our they ever walk through the doors of our they ever walk through the doors of our church and so that's where the followup church and so that's where the followup church and so that's where the followup comes into play uh I'm actually comes into play uh I'm actually comes into play uh I'm actually traveling to Dallas Texas next week to traveling to Dallas Texas next week to traveling to Dallas Texas next week to interview a client of ours who built an interview a client of ours who built an interview a client of ours who built an entire volunteer team where once people entire volunteer team where once people entire volunteer team where once people plan a visit to their church he has plan a visit to their church he has plan a visit to their church he has volunteers that will call them and volunteers that will call them and volunteers that will call them and actually make connections with them uh actually make connections with them uh actually make connections with them uh rather than it just being over text or rather than it just being over text or rather than it just being over text or coming from him himself he recruited a coming from him himself he recruited a coming from him himself he recruited a team and they have scripts and he team and they have scripts and he team and they have scripts and he basically built like a volunteer call basically built like a volunteer call basically built like a volunteer call center uh to connect with people that center uh to connect with people that center uh to connect with people that have planned a visit to his church and have planned a visit to his church and have planned a visit to his church and and so really what I think it comes down and so really what I think it comes down and so really what I think it comes down to is like how you follow up determines to is like how you follow up determines to is like how you follow up determines how they're going to show up right like how they're going to show up right like how they're going to show up right like cuz if all you did is just send out an cuz if all you did is just send out an cuz if all you did is just send out an email and then a generic text from the email and then a generic text from the email and then a generic text from the church that's not from an actual person church that's not from an actual person church that's not from an actual person a lot of the times there's going to be a a lot of the times there's going to be a a lot of the times there's going to be a disconnect and you're probably not going disconnect and you're probably not going disconnect and you're probably not going to have a super high show rate but if to have a super high show rate but if to have a super high show rate but if you can really prioritize making people you can really prioritize making people you can really prioritize making people feel seen and really connecting with feel seen and really connecting with feel seen and really connecting with them and following up really well I have them and following up really well I have them and following up really well I have some pastors that will even send like a some pastors that will even send like a some pastors that will even send like a personalized video that like they record personalized video that like they record personalized video that like they record for each person that plans a video or for each person that plans a video or for each person that plans a video or sorry they record for each person that sorry they record for each person that sorry they record for each person that plans a visit and the responses from plans a visit and the responses from plans a visit and the responses from that can be huge uh and so it really that can be huge uh and so it really that can be huge uh and so it really comes down to being personable and comes down to being personable and comes down to being personable and really making people feel seen if they really making people feel seen if they really making people feel seen if they plan a visit there's so much good stuff plan a visit there's so much good stuff plan a visit there's so much good stuff in there Brady we talk about that a lot in there Brady we talk about that a lot in there Brady we talk about that a lot on the show is that the way we use these on the show is that the way we use these on the show is that the way we use these digital means to share the story of digital means to share the story of digital means to share the story of Jesus in this case to invite people to Jesus in this case to invite people to Jesus in this case to invite people to come to our in-person services they're

come to our in-person services they're come to our in-person services they're best used as as a means to um you know best used as as a means to um you know best used as as a means to um you know to to double down on inperson to to double down on inperson to to double down on inperson relationships they're not a substitute relationships they're not a substitute relationships they're not a substitute for the iners but they they complement for the iners but they they complement for the iners but they they complement the iners and that's that seems to be the iners and that's that seems to be the iners and that's that seems to be such like an impactful strategy for you such like an impactful strategy for you such like an impactful strategy for you is to is to inspire person connections is to is to inspire person connections is to is to inspire person connections through these um forms up right in the through these um forms up right in the through these um forms up right in the in the Facebook platform when folks are in the Facebook platform when folks are in the Facebook platform when folks are saying like yeah I want to come visit saying like yeah I want to come visit saying like yeah I want to come visit Church to to create these inperson Church to to create these inperson Church to to create these inperson relationships uh before these folks even relationships uh before these folks even relationships uh before these folks even come to church uh I'm I'm I'm sure that come to church uh I'm I'm I'm sure that come to church uh I'm I'm I'm sure that really contributes to to seeing folks really contributes to to seeing folks really contributes to to seeing folks who F at that form in the first place who F at that form in the first place who F at that form in the first place really following through on coming to really following through on coming to really following through on coming to visit church but I was just having visit church but I was just having visit church but I was just having dinner with a Catholic priest last night dinner with a Catholic priest last night dinner with a Catholic priest last night and in the wake of you and the Catholic and in the wake of you and the Catholic and in the wake of you and the Catholic priest in the wake of of the Easter priest in the wake of of the Easter priest in the wake of of the Easter weekend and and the Easter season we weekend and and the Easter season we weekend and and the Easter season we were we were talking about um Church were we were talking about um Church were we were talking about um Church attendance on Easter and how you know attendance on Easter and how you know attendance on Easter and how you know churches our churches on Easter are are churches our churches on Easter are are churches our churches on Easter are are often bursting at the seams and then the often bursting at the seams and then the often bursting at the seams and then the next week kind of feels like Whiplash next week kind of feels like Whiplash next week kind of feels like Whiplash because a lot of the folks you saw on because a lot of the folks you saw on because a lot of the folks you saw on Easter they don't come back the week Easter they don't come back the week Easter they don't come back the week after and you won't see them again until after and you won't see them again until after and you won't see them again until next e Easter and so anecdotally and next e Easter and so anecdotally and next e Easter and so anecdotally and experientially we know this that that experientially we know this that that experientially we know this that that folks there there are certain types of folks there there are certain types of folks there there are certain types of folks that frequent Church on on Easter folks that frequent Church on on Easter folks that frequent Church on on Easter um who wouldn't frequent Church normally um who wouldn't frequent Church normally um who wouldn't frequent Church normally uh throughout the rest of the year so my uh throughout the rest of the year so my uh throughout the rest of the year so my question is you know you're running question is you know you're running question is you know you're running these plan of visit ads for one of the these plan of visit ads for one of the these plan of visit ads for one of the most attended Services of the year but a most attended Services of the year but a most attended Services of the year but a plan of visit ad is relevant for every plan of visit ad is relevant for every plan of visit ad is relevant for every week of the year every service of the week of the year every service of the week of the year every service of the year so how do you see these ads year so how do you see these ads year so how do you see these ads performing during a time like Easter

performing during a time like Easter performing during a time like Easter season or Christmas season compared to season or Christmas season compared to season or Christmas season compared to the rest of the year is there any the rest of the year is there any the rest of the year is there any discrepancy between how these Planet discrepancy between how these Planet discrepancy between how these Planet Visa ads do during the Easter season Visa ads do during the Easter season Visa ads do during the Easter season compared to the rest of the year yeah so compared to the rest of the year yeah so compared to the rest of the year yeah so funny enough you might think because funny enough you might think because funny enough you might think because it's Easter this is the time when people it's Easter this is the time when people it's Easter this is the time when people would go most likely and visit a church would go most likely and visit a church would go most likely and visit a church that that's the time you want to run ads that that's the time you want to run ads that that's the time you want to run ads but we've actually found that to be but we've actually found that to be but we've actually found that to be almost opposite uh cuz if you think almost opposite uh cuz if you think almost opposite uh cuz if you think about just the general law of supply and about just the general law of supply and about just the general law of supply and demand every maybe not every but so many demand every maybe not every but so many demand every maybe not every but so many churches are going to be running ads for churches are going to be running ads for churches are going to be running ads for Easter and for Christmas and there's Easter and for Christmas and there's Easter and for Christmas and there's like memes in the church space about like memes in the church space about like memes in the church space about seeing ads from churches in different seeing ads from churches in different seeing ads from churches in different states right like that's how prevalent states right like that's how prevalent states right like that's how prevalent it is and so because there's so many it is and so because there's so many it is and so because there's so many churches running ads I honestly think churches running ads I honestly think churches running ads I honestly think that's one of the reasons why we saw that's one of the reasons why we saw that's one of the reasons why we saw across the board we're working with over across the board we're working with over across the board we're working with over 350 churches running ads for them that 350 churches running ads for them that 350 churches running ads for them that their results the week before Easter their results the week before Easter their results the week before Easter actually dropped significantly the cost actually dropped significantly the cost actually dropped significantly the cost per lead so basically how much they're per lead so basically how much they're per lead so basically how much they're having to spend in ads to acquire one having to spend in ads to acquire one having to spend in ads to acquire one family to plan a visit doubled the week family to plan a visit doubled the week family to plan a visit doubled the week before Easter compared to if you look at before Easter compared to if you look at before Easter compared to if you look at the month prior wow and so i i i my the month prior wow and so i i i my the month prior wow and so i i i my theory for that is there's so many other theory for that is there's so many other theory for that is there's so many other churches running ads you're way better churches running ads you're way better churches running ads you're way better off because like I've had a pastor like off because like I've had a pastor like off because like I've had a pastor like how did Pastor tell me once uh that they how did Pastor tell me once uh that they how did Pastor tell me once uh that they wanted to spend it was like $5 to $6,000 wanted to spend it was like $5 to $6,000 wanted to spend it was like $5 to $6,000 just for Easter and then uh maybe a few

just for Easter and then uh maybe a few just for Easter and then uh maybe a few hundred bucks a month the rest of the hundred bucks a month the rest of the hundred bucks a month the rest of the the months of the year and I was like the months of the year and I was like the months of the year and I was like hey man you're way better off hey man you're way better off hey man you're way better off maybe bringing your Easter budget down maybe bringing your Easter budget down maybe bringing your Easter budget down to one to two grand and then taking the to one to two grand and then taking the to one to two grand and then taking the rest of that and dividing it up going rest of that and dividing it up going rest of that and dividing it up going into the summer going into the fall into the summer going into the fall into the summer going into the fall right right right because there's like we're working with because there's like we're working with because there's like we're working with all these churches and it's crazy how we all these churches and it's crazy how we all these churches and it's crazy how we can turn on a Facebook or Instagram ad can turn on a Facebook or Instagram ad can turn on a Facebook or Instagram ad for a church on a Tuesday and they for a church on a Tuesday and they for a church on a Tuesday and they already see new families visiting their already see new families visiting their already see new families visiting their Church come that Church come that Church come that Sunday and this is in a random weekend Sunday and this is in a random weekend Sunday and this is in a random weekend in August and it's not Easter it's not in August and it's not Easter it's not in August and it's not Easter it's not and they're not having to spend as much and they're not having to spend as much and they're not having to spend as much money to promote their church as they money to promote their church as they money to promote their church as they would if they're only advertising for would if they're only advertising for would if they're only advertising for Easter or Christmas and so I think the Easter or Christmas and so I think the Easter or Christmas and so I think the law of supply and demand goes into play law of supply and demand goes into play law of supply and demand goes into play there uh and just keeping in mind that there uh and just keeping in mind that there uh and just keeping in mind that postco there's been so many people that postco there's been so many people that postco there's been so many people that have moved I read a study I don't have have moved I read a study I don't have have moved I read a study I don't have the info but something over a million the info but something over a million the info but something over a million Christians have recently moved over the Christians have recently moved over the Christians have recently moved over the past four years and a large majority of past four years and a large majority of past four years and a large majority of them haven't gotten plugged into a them haven't gotten plugged into a them haven't gotten plugged into a church yet and that is a lot of the church yet and that is a lot of the church yet and that is a lot of the audience that we're seeing plan a visit audience that we're seeing plan a visit audience that we're seeing plan a visit to these churches people that have moved to these churches people that have moved to these churches people that have moved to a new area recently and they just to a new area recently and they just to a new area recently and they just haven't gotten plugged in to a new haven't gotten plugged in to a new haven't gotten plugged in to a new church uh because I've had people in my church uh because I've had people in my church uh because I've had people in my uh Instagram comments saying oh all of

uh Instagram comments saying oh all of uh Instagram comments saying oh all of this is doing is just stealing people this is doing is just stealing people this is doing is just stealing people from other from other from other churches and that might be the case for churches and that might be the case for churches and that might be the case for for some anecdotal instances but I see for some anecdotal instances but I see for some anecdotal instances but I see the majority of the people that are the majority of the people that are the majority of the people that are going to church from these plane visit going to church from these plane visit going to church from these plane visit ads aren't just people that are Church ads aren't just people that are Church ads aren't just people that are Church hopping across their city it's people hopping across their city it's people hopping across their city it's people that have some Foundation of a that have some Foundation of a that have some Foundation of a relationship with Jesus maybe they went relationship with Jesus maybe they went relationship with Jesus maybe they went to church when they were kids or they to church when they were kids or they to church when they were kids or they moved recently they have some uh seed moved recently they have some uh seed moved recently they have some uh seed that was that was that was planted but they're just not connected planted but they're just not connected planted but they're just not connected to a church anywhere right now and so to a church anywhere right now and so to a church anywhere right now and so all in all I really think that you're all in all I really think that you're all in all I really think that you're better off if if you're going to run ads better off if if you're going to run ads better off if if you're going to run ads for your church don't just do it for for your church don't just do it for for your church don't just do it for Easter and Christmas spend some of your Easter and Christmas spend some of your Easter and Christmas spend some of your budget throughout the rest of the year budget throughout the rest of the year budget throughout the rest of the year just promoting Sundays in general and just promoting Sundays in general and just promoting Sundays in general and you're going to see a lot more fruit you're going to see a lot more fruit you're going to see a lot more fruit from that that's a very profound Insight from that that's a very profound Insight from that that's a very profound Insight I think it's paradoxical when you think I think it's paradoxical when you think I think it's paradoxical when you think about it on the surface you dig a little about it on the surface you dig a little about it on the surface you dig a little bit deeper and you're like ah yes this bit deeper and you're like ah yes this bit deeper and you're like ah yes this makes a ton of sense if everyone assumes makes a ton of sense if everyone assumes makes a ton of sense if everyone assumes this is the best Sunday to invite people this is the best Sunday to invite people this is the best Sunday to invite people and everyone invites and then there's 50 and everyone invites and then there's 50 and everyone invites and then there's 50 other weeks of the Year where no one's other weeks of the Year where no one's other weeks of the Year where no one's inviting hey perhaps go to the place inviting hey perhaps go to the place inviting hey perhaps go to the place where nobody's inviting let's talk about where nobody's inviting let's talk about where nobody's inviting let's talk about creative Brady I don't find it very creative Brady I don't find it very creative Brady I don't find it very natural when I use my name to address natural when I use my name to address natural when I use my name to address you if I'm being honest um I'm going to you if I'm being honest um I'm going to you if I'm being honest um I'm going to keep pushing through keep pushing through keep pushing through that what kind of creative Graphics that what kind of creative Graphics that what kind of creative Graphics videos we already talked about links to videos we already talked about links to videos we already talked about links to pages on websites uh works best right pages on websites uh works best right pages on websites uh works best right now for churches in paid ads yeah so a

now for churches in paid ads yeah so a now for churches in paid ads yeah so a lot of the content that would work good lot of the content that would work good lot of the content that would work good for an organic post on Instagram or for an organic post on Instagram or for an organic post on Instagram or Facebook also works really well for paid Facebook also works really well for paid Facebook also works really well for paid ads and so one of my like ads and so one of my like ads and so one of my like foundational things whenever it comes to foundational things whenever it comes to foundational things whenever it comes to running paid ads is you don't want your running paid ads is you don't want your running paid ads is you don't want your ads to look like an ad right it's very ads to look like an ad right it's very ads to look like an ad right it's very uh like a lot of people in the church uh like a lot of people in the church uh like a lot of people in the church World when they think all right we're World when they think all right we're World when they think all right we're going to spend some money promoting our going to spend some money promoting our going to spend some money promoting our church let's pull out our Sony fx3 that church let's pull out our Sony fx3 that church let's pull out our Sony fx3 that we use for live streaming uh you know we use for live streaming uh you know we use for live streaming uh you know I've got my fancy DSLR that I'm using I've got my fancy DSLR that I'm using I've got my fancy DSLR that I'm using right now it it's they use the fancy right now it it's they use the fancy right now it it's they use the fancy equipment and they film it like it's a equipment and they film it like it's a equipment and they film it like it's a church announcement video and they got church announcement video and they got church announcement video and they got the Commercial royalty-free background the Commercial royalty-free background the Commercial royalty-free background music they got the lower third with a music they got the lower third with a music they got the lower third with a pastor's name and they're filming a pastor's name and they're filming a pastor's name and they're filming a commercial to run it as an ad on social commercial to run it as an ad on social commercial to run it as an ad on social media and and we use the term Excellence media and and we use the term Excellence media and and we use the term Excellence as an excuse for that but really all it as an excuse for that but really all it as an excuse for that but really all it is is you're making a commercial right is is you're making a commercial right is is you're making a commercial right people aren't going to spend time people aren't going to spend time people aren't going to spend time watching that you you want to make watching that you you want to make watching that you you want to make content that people are used to seeing content that people are used to seeing content that people are used to seeing on social media already does that mean on social media already does that mean on social media already does that mean you can't use your fancy mirrorless you can't use your fancy mirrorless you can't use your fancy mirrorless camera no you can still use that turn it camera no you can still use that turn it camera no you can still use that turn it sideways but you want your videos to sideways but you want your videos to sideways but you want your videos to look like a real you want it to look look like a real you want it to look look like a real you want it to look like an Instagram real you don't want it like an Instagram real you don't want it like an Instagram real you don't want it to uh feel like a TV commercial because to uh feel like a TV commercial because to uh feel like a TV commercial because then people are just going to keep then people are just going to keep then people are just going to keep swiping right what is it you say brady swiping right what is it you say brady swiping right what is it you say brady all the time the first thing your your all the time the first thing your your all the time the first thing your your first goal is to to stop the scroll first goal is to to stop the scroll first goal is to to stop the scroll right and so same concept here you want

right and so same concept here you want right and so same concept here you want to get people to stop scrolling and then to get people to stop scrolling and then to get people to stop scrolling and then from there just invite them to church uh from there just invite them to church uh from there just invite them to church uh just simple invite videos where the just simple invite videos where the just simple invite videos where the pastor is like standing outside of the pastor is like standing outside of the pastor is like standing outside of the church church church building and invites people to church building and invites people to church building and invites people to church that works super super well right now that works super super well right now that works super super well right now another ad that works well kind of in another ad that works well kind of in another ad that works well kind of in the same realm of trying to get your ads the same realm of trying to get your ads the same realm of trying to get your ads to not look like ads uh this is one that to not look like ads uh this is one that to not look like ads uh this is one that I talk about in my book the plan your I talk about in my book the plan your I talk about in my book the plan your visit Playbook uh and Brady I'll I'll visit Playbook uh and Brady I'll I'll visit Playbook uh and Brady I'll I'll send you an example of what it looks send you an example of what it looks send you an example of what it looks like so we can show people but you know like so we can show people but you know like so we can show people but you know how on Facebook if you post several how on Facebook if you post several how on Facebook if you post several pictures almost like an album uh in the pictures almost like an album uh in the pictures almost like an album uh in the it posts like a collage in the bottom it posts like a collage in the bottom it posts like a collage in the bottom corner it's like plus three so several corner it's like plus three so several corner it's like plus three so several years ago and this was not I didn't even years ago and this was not I didn't even years ago and this was not I didn't even do this for my church this was whenever do this for my church this was whenever do this for my church this was whenever was working in the corporate world was working in the corporate world was working in the corporate world running ads for a chiropractor I took a running ads for a chiropractor I took a running ads for a chiropractor I took a lot of their photos onto canva I made it lot of their photos onto canva I made it lot of their photos onto canva I made it into a collage as if they were going to into a collage as if they were going to into a collage as if they were going to just like post all the pictures on just like post all the pictures on just like post all the pictures on Facebook uh and then in the bottom Facebook uh and then in the bottom Facebook uh and then in the bottom corner on that photo I kind of dimmed it corner on that photo I kind of dimmed it corner on that photo I kind of dimmed it and then added plus three on top so all and then added plus three on top so all and then added plus three on top so all on it's just a picture that's a collage on it's just a picture that's a collage on it's just a picture that's a collage of different photos and the bottom of different photos and the bottom of different photos and the bottom corner it says plus three and so corner it says plus three and so corner it says plus three and so whenever we run this in an ad people whenever we run this in an ad people whenever we run this in an ad people click on it like they're wanting to look click on it like they're wanting to look click on it like they're wanting to look at the pictures but then what that does at the pictures but then what that does at the pictures but then what that does is it takes people to the landing page is it takes people to the landing page is it takes people to the landing page and so the clickthrough rate on that is and so the clickthrough rate on that is and so the clickthrough rate on that is super super high and it's I'm going to super super high and it's I'm going to super super high and it's I'm going to be hon it's a little gimmicky it really be hon it's a little gimmicky it really be hon it's a little gimmicky it really is in the marketing world you would call is in the marketing world you would call is in the marketing world you would call that like black hat marketing that's not

that like black hat marketing that's not that like black hat marketing that's not today in 2024 that's not my favorite ad today in 2024 that's not my favorite ad today in 2024 that's not my favorite ad to run but gosh darn it does it work so to run but gosh darn it does it work so to run but gosh darn it does it work so good still like we'll run ad side by good still like we'll run ad side by good still like we'll run ad side by side and I hate the I keep telling my side and I hate the I keep telling my side and I hate the I keep telling my team like we uh we do something on our team like we uh we do something on our team like we uh we do something on our team meetings every Monday called show team meetings every Monday called show team meetings every Monday called show and tell where we like show new ads and and tell where we like show new ads and and tell where we like show new ads and new creatives that are working that way new creatives that are working that way new creatives that are working that way we can test them on other churches uh we can test them on other churches uh we can test them on other churches uh the whole reason why we started doing the whole reason why we started doing the whole reason why we started doing show and tell is so we could get away show and tell is so we could get away show and tell is so we could get away and find ads that work other than the and find ads that work other than the and find ads that work other than the collage image uh but but until it stops collage image uh but but until it stops collage image uh but but until it stops working we're going to stop suggesting working we're going to stop suggesting working we're going to stop suggesting it to churches to use uh it it all comes it to churches to use uh it it all comes it to churches to use uh it it all comes down to you don't want your ads to look down to you don't want your ads to look down to you don't want your ads to look like ads when I was a kid I loved like ads when I was a kid I loved like ads when I was a kid I loved watching TV and cartoons and I was so watching TV and cartoons and I was so watching TV and cartoons and I was so excited I don't know if you guys had excited I don't know if you guys had excited I don't know if you guys had like a DVR like to and whenever too came like a DVR like to and whenever too came like a DVR like to and whenever too came out I was able to fast forward the out I was able to fast forward the out I was able to fast forward the commercials and like young Brady this commercials and like young Brady this commercials and like young Brady this Brady Brady young Brady sticker loved it Brady Brady young Brady sticker loved it Brady Brady young Brady sticker loved it because I didn't have to watch the ads because I didn't have to watch the ads because I didn't have to watch the ads anymore I could just skip through them anymore I could just skip through them anymore I could just skip through them and that kind of conditioned to me now and that kind of conditioned to me now and that kind of conditioned to me now as an adult when I'm on Instagram when as an adult when I'm on Instagram when as an adult when I'm on Instagram when I'm on Tik Tok or Facebook and I see an I'm on Tik Tok or Facebook and I see an I'm on Tik Tok or Facebook and I see an ad if it looks like someone's trying to ad if it looks like someone's trying to ad if it looks like someone's trying to sell me something I just immediately sell me something I just immediately sell me something I just immediately stop scrolling so anytime you're trying stop scrolling so anytime you're trying stop scrolling so anytime you're trying to come up with paid ads you want to to come up with paid ads you want to to come up with paid ads you want to almost sneak onto people's timelines and almost sneak onto people's timelines and almost sneak onto people's timelines and some of the best ads don't look like ads some of the best ads don't look like ads some of the best ads don't look like ads if people feel like they're trying to if people feel like they're trying to if people feel like they're trying to get sold to they're they're not even get sold to they're they're not even get sold to they're they're not even going to watch the content yeah we've going to watch the content yeah we've going to watch the content yeah we've talked about this recently on a couple talked about this recently on a couple talked about this recently on a couple of episodes but also I did a reel about of episodes but also I did a reel about of episodes but also I did a reel about it uh that was one of our more well-

it uh that was one of our more well- it uh that was one of our more well- watched reels on Tik to lately and it watched reels on Tik to lately and it watched reels on Tik to lately and it was highlighting this new stock photo was highlighting this new stock photo was highlighting this new stock photo site called dup photos.com dup is in site called dup photos.com dup is in site called dup photos.com dup is in like uh you know a copycat of something like uh you know a copycat of something like uh you know a copycat of something and the woman that was promoting the and the woman that was promoting the and the woman that was promoting the platform on Tik Tok was like Hey we're platform on Tik Tok was like Hey we're platform on Tik Tok was like Hey we're tired of unsplash you know unsplash tired of unsplash you know unsplash tired of unsplash you know unsplash stock photos they don't look authentic stock photos they don't look authentic stock photos they don't look authentic and genuine so we made a site that does and genuine so we made a site that does and genuine so we made a site that does make photos that are stock look make photos that are stock look make photos that are stock look authentic and genuine and I was like authentic and genuine and I was like authentic and genuine and I was like wait a minute unsplash was created wait a minute unsplash was created wait a minute unsplash was created because stock photos from the glossy because stock photos from the glossy because stock photos from the glossy corporate aesthetic didn't feel corporate aesthetic didn't feel corporate aesthetic didn't feel authentic and genuine and it's this like authentic and genuine and it's this like authentic and genuine and it's this like um cat and mouse game really between um cat and mouse game really between um cat and mouse game really between marketers and like the general marketers and like the general marketers and like the general population because the general population because the general population because the general population will kind of like decide population will kind of like decide population will kind of like decide collectively this is what an authentic collectively this is what an authentic collectively this is what an authentic and genuine creative expression looks and genuine creative expression looks and genuine creative expression looks like this is not salesy it's not um you like this is not salesy it's not um you like this is not salesy it's not um you know phony it's not staged it's not know phony it's not staged it's not know phony it's not staged it's not scripted this is like real and then scripted this is like real and then scripted this is like real and then marketers will be like I will make my marketers will be like I will make my marketers will be like I will make my thing look like your thing yes and then thing look like your thing yes and then thing look like your thing yes and then we do that so much and it works and it's we do that so much and it works and it's we do that so much and it works and it's great that then the general population great that then the general population great that then the general population will be like we have developed a new will be like we have developed a new will be like we have developed a new thing I got a question on a YouTube thing I got a question on a YouTube thing I got a question on a YouTube video today and the person was was just video today and the person was was just video today and the person was was just like baffled they're like okay Brady you like baffled they're like okay Brady you like baffled they're like okay Brady you got to help me understand this like what got to help me understand this like what got to help me understand this like what is the trend about the pastors are is the trend about the pastors are is the trend about the pastors are sitting in their cars like talking to sitting in their cars like talking to sitting in their cars like talking to their phones and then posting on social their phones and then posting on social their phones and then posting on social like can we just like up our production like can we just like up our production like can we just like up our production quality was kind of like the inference quality was kind of like the inference quality was kind of like the inference in the in the comment I was like the in the in the comment I was like the in the in the comment I was like the reason that's happening is because right reason that's happening is because right reason that's happening is because right now that is what we have collectively now that is what we have collectively now that is what we have collectively decided is genuine and authentic decided is genuine and authentic decided is genuine and authentic creative expression when you see that it

creative expression when you see that it creative expression when you see that it doesn't look like it's staged or doesn't look like it's staged or doesn't look like it's staged or scripted how could it be you're sitting scripted how could it be you're sitting scripted how could it be you're sitting in your car clearly you're on the go in your car clearly you're on the go in your car clearly you're on the go you're in between an errand and a you're in between an errand and a you're in between an errand and a meeting and you just like you know I meeting and you just like you know I meeting and you just like you know I just want to connect with people in a just want to connect with people in a just want to connect with people in a real way now what we're doing is we're real way now what we're doing is we're real way now what we're doing is we're purposefully sitting in our cars like I purposefully sitting in our cars like I purposefully sitting in our cars like I would normally be sitting in the studio would normally be sitting in the studio would normally be sitting in the studio recording because it appears genuine and recording because it appears genuine and recording because it appears genuine and authentic and so what Brady's describing authentic and so what Brady's describing authentic and so what Brady's describing here has been the you know it's what here has been the you know it's what here has been the you know it's what we've always always done it it's the we've always always done it it's the we've always always done it it's the same reason why celebrity uh same reason why celebrity uh same reason why celebrity uh endorsements have mattered because it's endorsements have mattered because it's endorsements have mattered because it's like oh that's a person that I trust I like oh that's a person that I trust I like oh that's a person that I trust I know that this isn't scripted or this know that this isn't scripted or this know that this isn't scripted or this isn't staged because yeah I'm sure they isn't staged because yeah I'm sure they isn't staged because yeah I'm sure they were paying them but this person must were paying them but this person must were paying them but this person must really believe in the product it's really believe in the product it's really believe in the product it's always strange this is a bit of an always strange this is a bit of an always strange this is a bit of an asside but Brady anytime I go to the asside but Brady anytime I go to the asside but Brady anytime I go to the states and I'm sitting through states and I'm sitting through states and I'm sitting through commercials or commercials as my commercials or commercials as my commercials or commercials as my daughter calls them because you know daughter calls them because you know daughter calls them because you know she's grown up in a world without ads uh she's grown up in a world without ads uh she's grown up in a world without ads uh to this point psych ad supported to this point psych ad supported to this point psych ad supported platforms have come to streaming so platforms have come to streaming so platforms have come to streaming so we're we're back at it we can't afford we're we're back at it we can't afford we're we're back at it we can't afford uh YouTube premium at $20 a month just uh YouTube premium at $20 a month just uh YouTube premium at $20 a month just to skip the ad I mean I got it downgrade to skip the ad I mean I got it downgrade to skip the ad I mean I got it downgrade on Netflix I mean just to you know it's on Netflix I mean just to you know it's on Netflix I mean just to you know it's the only it's the only way so my my my the only it's the only way so my my my the only it's the only way so my my my daughter she calls them commercials we daughter she calls them commercials we daughter she calls them commercials we go to the states and like every single go to the states and like every single go to the states and like every single ad has a celebrity endorser we don't ad has a celebrity endorser we don't ad has a celebrity endorser we don't really have that in Canada you know it's really have that in Canada you know it's really have that in Canada you know it's just like get your Tim Horton's Coffee just like get your Tim Horton's Coffee just like get your Tim Horton's Coffee how many things can Wayne Gretzky how many things can Wayne Gretzky how many things can Wayne Gretzky endorse truthfully oh yeah Bieber you endorse truthfully oh yeah Bieber you endorse truthfully oh yeah Bieber you know he lives in America now Drake you know he lives in America now Drake you know he lives in America now Drake you know he's you know he's he unless it's know he's you know he's he unless it's know he's you know he's he unless it's the Raptors he's not doing anything but the Raptors he's not doing anything but the Raptors he's not doing anything but every single ad has a celebrity every single ad has a celebrity every single ad has a celebrity endorsement um in the States because

endorsement um in the States because endorsement um in the States because what it establishes trust but you overdo what it establishes trust but you overdo what it establishes trust but you overdo it so much where it becomes this gimmick it so much where it becomes this gimmick it so much where it becomes this gimmick and that's the cat and mouse game sorry and that's the cat and mouse game sorry and that's the cat and mouse game sorry for the diet tribe there Brady but I for the diet tribe there Brady but I for the diet tribe there Brady but I think you hit on a really important think you hit on a really important think you hit on a really important point you have been hitting on um truths point you have been hitting on um truths point you have been hitting on um truths that I think people Overlook but it's that I think people Overlook but it's that I think people Overlook but it's the principle that matters right right the principle that matters right right the principle that matters right right now a person that's filming on their now a person that's filming on their now a person that's filming on their phone standing in front of their church phone standing in front of their church phone standing in front of their church that's a great way of creating a piece that's a great way of creating a piece that's a great way of creating a piece of content that doesn't feel uh staged of content that doesn't feel uh staged of content that doesn't feel uh staged and promotional in a way that another and promotional in a way that another and promotional in a way that another type of AD would that's the creative type of AD would that's the creative type of AD would that's the creative expression right now the principle is expression right now the principle is expression right now the principle is how can you make something that feels how can you make something that feels how can you make something that feels organic and genu organic and genu organic and genu and not staged and scripted you talked and not staged and scripted you talked and not staged and scripted you talked about um a term show rate which I don't about um a term show rate which I don't about um a term show rate which I don't know what that know what that know what that is so please define for me and for is so please define for me and for is so please define for me and for anyone else listening what what what anyone else listening what what what anyone else listening what what what show rate means yeah show rate is how show rate means yeah show rate is how show rate means yeah show rate is how many people actually show up out of many people actually show up out of many people actually show up out of everyone that plans a visit right everyone that plans a visit right everyone that plans a visit right because anyone can just click on the ad because anyone can just click on the ad because anyone can just click on the ad and fill out the form to plan a visit to and fill out the form to plan a visit to and fill out the form to plan a visit to your church but not everyone that does your church but not everyone that does your church but not everyone that does that is going to actually show up and so that is going to actually show up and so that is going to actually show up and so uh your show rate is what's your show uh your show rate is what's your show uh your show rate is what's your show percentage out of everyone that plans a percentage out of everyone that plans a percentage out of everyone that plans a visit uh we would love it to be 100% but visit uh we would love it to be 100% but visit uh we would love it to be 100% but you also have to look at intent right you also have to look at intent right you also have to look at intent right did they plan a visit because they did they plan a visit because they did they plan a visit because they searched on Google churches near me they searched on Google churches near me they searched on Google churches near me they went to your website and plan a visit uh went to your website and plan a visit uh went to your website and plan a visit uh the show rate from people that plan a the show rate from people that plan a the show rate from people that plan a visit because they found your church visit because they found your church visit because they found your church from your website just going to Google from your website just going to Google from your website just going to Google searching it's going to be pretty high

searching it's going to be pretty high searching it's going to be pretty high comparatively the volume's going to be comparatively the volume's going to be comparatively the volume's going to be pretty low most churches aren't going to pretty low most churches aren't going to pretty low most churches aren't going to get a ton of people people planning a get a ton of people people planning a get a ton of people people planning a visit every single Sunday just because visit every single Sunday just because visit every single Sunday just because they find you in Google even if you run they find you in Google even if you run they find you in Google even if you run some ads or have the Google ads Grant some ads or have the Google ads Grant some ads or have the Google ads Grant you're not getting a ton of family you're not getting a ton of family you're not getting a ton of family planning a visit from Google planning a visit from Google planning a visit from Google comparatively if you look at Facebook comparatively if you look at Facebook comparatively if you look at Facebook and Instagram ads you can get a super and Instagram ads you can get a super and Instagram ads you can get a super high volume of fames planning a visit high volume of fames planning a visit high volume of fames planning a visit from ads on Facebook and on from ads on Facebook and on from ads on Facebook and on Instagram but your show rate's going to Instagram but your show rate's going to Instagram but your show rate's going to be lower so you kind of have to just be lower so you kind of have to just be lower so you kind of have to just have this balance have this balance have this balance of volume where how many people people of volume where how many people people of volume where how many people people actually show up out of everyone that actually show up out of everyone that actually show up out of everyone that plans a visit and know that okay if we plans a visit and know that okay if we plans a visit and know that okay if we get 100 people in a month play a visit get 100 people in a month play a visit get 100 people in a month play a visit to our church and we only have a 30% to our church and we only have a 30% to our church and we only have a 30% show show show rate if you look at baseball and I was rate if you look at baseball and I was rate if you look at baseball and I was able to get on base 30% of the time able to get on base 30% of the time able to get on base 30% of the time Brady I would be a millionaire I would Brady I would be a millionaire I would Brady I would be a millionaire I would not be you wouldn't have to worry about not be you wouldn't have to worry about not be you wouldn't have to worry about me being in the church space also having me being in the church space also having me being in the church space also having your name because the Astros would be your name because the Astros would be your name because the Astros would be paying me a lot of money to time I was paying me a lot of money to time I was paying me a lot of money to time I was named after a baseball player Brady named after a baseball player Brady named after a baseball player Brady Anderson believe it or not so full Anderson believe it or not so full Anderson believe it or not so full circle well my parents told me I was circle well my parents told me I was circle well my parents told me I was named after a character on Days of Our named after a character on Days of Our named after a character on Days of Our Lives or one of those uh the the daytime Lives or one of those uh the the daytime Lives or one of those uh the the daytime soap operas so I would much rather be soap operas so I would much rather be soap operas so I would much rather be named after a baseball player but named after a baseball player but named after a baseball player but getting circling back to the point here getting circling back to the point here getting circling back to the point here it's my bad my bad if you get a 30% show it's my bad my bad if you get a 30% show it's my bad my bad if you get a 30% show rate out of 100 people plan to visit rate out of 100 people plan to visit rate out of 100 people plan to visit that's 30 families walking in to your

that's 30 families walking in to your that's 30 families walking in to your church door every month 30 families and church door every month 30 families and church door every month 30 families and I know like I work with a lot of church I know like I work with a lot of church I know like I work with a lot of church Planters we work with a lot of people Planters we work with a lot of people Planters we work with a lot of people that are going through ark or one of that are going through ark or one of that are going through ark or one of these uh church planting organizations these uh church planting organizations these uh church planting organizations and they they count like pregnant women and they they count like pregnant women and they they count like pregnant women twice for attendance like that's how how twice for attendance like that's how how twice for attendance like that's how how into church attendance they are and into church attendance they are and into church attendance they are and whenever you look at plan your visits whenever you look at plan your visits whenever you look at plan your visits it's not individuals those are families it's not individuals those are families it's not individuals those are families a lot of the times we see the average a lot of the times we see the average a lot of the times we see the average number of people per family that plans a number of people per family that plans a number of people per family that plans a visit is close to like two and a half visit is close to like two and a half visit is close to like two and a half cuz sometimes it might be a single cuz sometimes it might be a single cuz sometimes it might be a single person but sometimes it's a family of person but sometimes it's a family of person but sometimes it's a family of six and so every time you have someone six and so every time you have someone six and so every time you have someone play a visit depending on how you follow play a visit depending on how you follow play a visit depending on how you follow up depends on kind of what that show up depends on kind of what that show up depends on kind of what that show rate's going to be okay and now as we rate's going to be okay and now as we rate's going to be okay and now as we reverse engineer all of the different reverse engineer all of the different reverse engineer all of the different pieces that Brady's putting together it pieces that Brady's putting together it pieces that Brady's putting together it it starts to make sense because he's it starts to make sense because he's it starts to make sense because he's intentionally injecting a manual form intentionally injecting a manual form intentionally injecting a manual form field requiring someone to say how did field requiring someone to say how did field requiring someone to say how did you hear from us why because he wants to you hear from us why because he wants to you hear from us why because he wants to make sure that the intent for planning a make sure that the intent for planning a make sure that the intent for planning a visit is high visit is high visit is high so that when he follows up people aren't so that when he follows up people aren't so that when he follows up people aren't like who are you and why are you like who are you and why are you like who are you and why are you contacting me so that you can make good contacting me so that you can make good contacting me so that you can make good followup that's personal before the plan followup that's personal before the plan followup that's personal before the plan of visit date actually arrives so that of visit date actually arrives so that of visit date actually arrives so that that show rate percentage which really that show rate percentage which really that show rate percentage which really is the most important thing if you get a is the most important thing if you get a is the most important thing if you get a 100 plan of visit form submissions and 100 plan of visit form submissions and 100 plan of visit form submissions and nobody shows up it's like well this nobody shows up it's like well this nobody shows up it's like well this didn't work at all so all these pieces didn't work at all so all these pieces didn't work at all so all these pieces start to fit together so show R start to fit together so show R start to fit together so show R percentage are you saying 30% is uh is a percentage are you saying 30% is uh is a percentage are you saying 30% is uh is a good number in your estimation what's a

good number in your estimation what's a good number in your estimation what's a a good show rate percentage Yeah so a a good show rate percentage Yeah so a a good show rate percentage Yeah so a good show rate would good show rate would good show rate would be anything above 50% if you're getting be anything above 50% if you're getting be anything above 50% if you're getting more from from Facebook ad traffic right more from from Facebook ad traffic right more from from Facebook ad traffic right uh if it's just churches that go to your uh if it's just churches that go to your uh if it's just churches that go to your website from Google and you're only website from Google and you're only website from Google and you're only getting 50% then you need to look at getting 50% then you need to look at getting 50% then you need to look at your follow-up process uh whenever your follow-up process uh whenever your follow-up process uh whenever you're running Facebook ads and let's you're running Facebook ads and let's you're running Facebook ads and let's say all you do is you just have a text say all you do is you just have a text say all you do is you just have a text sequence that goes out that's super sequence that goes out that's super sequence that goes out that's super generic you're not doing any personal generic you're not doing any personal generic you're not doing any personal followup you're just relying on the followup you're just relying on the followup you're just relying on the automation automation automation 30% is like a baseline honestly if you 30% is like a baseline honestly if you 30% is like a baseline honestly if you do that I would be surprised if you get do that I would be surprised if you get do that I would be surprised if you get like a 10 to 20% show rate uh the like a 10 to 20% show rate uh the like a 10 to 20% show rate uh the churches that we work with that get the churches that we work with that get the churches that we work with that get the best results they're the ones like the best results they're the ones like the best results they're the ones like the pastor I told you in Dallas that he pastor I told you in Dallas that he pastor I told you in Dallas that he built a volunteer team where people will built a volunteer team where people will built a volunteer team where people will call and make personal connections with call and make personal connections with call and make personal connections with every single person that plans a visit every single person that plans a visit every single person that plans a visit uh the the way to get a high show rate uh the the way to get a high show rate uh the the way to get a high show rate is to really just treat people like is to really just treat people like is to really just treat people like people and and make them feel seen and people and and make them feel seen and people and and make them feel seen and heard before they walk through the doors heard before they walk through the doors heard before they walk through the doors of your church 100% so let's talk about of your church 100% so let's talk about of your church 100% so let's talk about the big question on everyone's mind then the big question on everyone's mind then the big question on everyone's mind then what is a good budget for Facebook ads what is a good budget for Facebook ads what is a good budget for Facebook ads for meta ads how much should a church be for meta ads how much should a church be for meta ads how much should a church be be looking to spend and how do we even be looking to spend and how do we even be looking to spend and how do we even arrive on a number because I imagine arrive on a number because I imagine arrive on a number because I imagine it's going to be different based on a it's going to be different based on a it's going to be different based on a Church's goals based on available budget Church's goals based on available budget Church's goals based on available budget um how do we start even answering that um how do we start even answering that um how do we start even answering that question yeah so it's a great question

question yeah so it's a great question question yeah so it's a great question uh one of the most common ones we get uh one of the most common ones we get uh one of the most common ones we get and thanks to my friend Sam Altman I was and thanks to my friend Sam Altman I was and thanks to my friend Sam Altman I was able to use chat GPT to build a able to use chat GPT to build a able to use chat GPT to build a calculator that I put on our website to calculator that I put on our website to calculator that I put on our website to actually help us uh determine that and actually help us uh determine that and actually help us uh determine that and so uh can I share my screen on here so uh can I share my screen on here so uh can I share my screen on here we'll we'll put it on the screen in in we'll we'll put it on the screen in in we'll we'll put it on the screen in in post but for folks that want to go post but for folks that want to go post but for folks that want to go directly to it as well Church candy.com directly to it as well Church candy.com directly to it as well Church candy.com calul I believe is is the link and we'll calul I believe is is the link and we'll calul I believe is is the link and we'll have it in the show notes also but yeah have it in the show notes also but yeah have it in the show notes also but yeah if you share your screen now that won't if you share your screen now that won't if you share your screen now that won't translate to the YouTube final product translate to the YouTube final product translate to the YouTube final product I'm afraid or at least if it does I have I'm afraid or at least if it does I have I'm afraid or at least if it does I have aware that it will well let me just aware that it will well let me just aware that it will well let me just click this button and see what happens click this button and see what happens click this button and see what happens if I do that okay cool oh my gosh it if I do that okay cool oh my gosh it if I do that okay cool oh my gosh it works all right if you're listening works all right if you're listening works all right if you're listening you'll want to go to watch the YouTube you'll want to go to watch the YouTube you'll want to go to watch the YouTube version of this uh or follow along with version of this uh or follow along with version of this uh or follow along with Brady on your phone go to church Brady on your phone go to church Brady on your phone go to church candy.com calculat now and then you know candy.com calculat now and then you know candy.com calculat now and then you know put in the numbers as he kind of put in the numbers as he kind of put in the numbers as he kind of dictates them to you go sorry go ahead dictates them to you go sorry go ahead dictates them to you go sorry go ahead Brady yeah so the reason why we made Brady yeah so the reason why we made Brady yeah so the reason why we made this is because if I was talking to one this is because if I was talking to one this is because if I was talking to one of the campus pastors or executive of the campus pastors or executive of the campus pastors or executive pastors at elevation you know their pastors at elevation you know their pastors at elevation you know their answers for this would be way different answers for this would be way different answers for this would be way different than like a church plant in Milwaukee than like a church plant in Milwaukee than like a church plant in Milwaukee where there are like 50 people meeting where there are like 50 people meeting where there are like 50 people meeting in a high school cafetorium right so in a high school cafetorium right so in a high school cafetorium right so let's just say in one month you want to let's just say in one month you want to let's just say in one month you want to get a 100 people walking through the get a 100 people walking through the get a 100 people walking through the doors of your church from Facebook and doors of your church from Facebook and doors of your church from Facebook and Instagram ads and so the next question Instagram ads and so the next question Instagram ads and so the next question is estimated number of people per family is estimated number of people per family is estimated number of people per family that plan a visit now like I said we that plan a visit now like I said we that plan a visit now like I said we found that that average to be about found that that average to be about found that that average to be about 2.5 uh but we get a lot of young

2.5 uh but we get a lot of young 2.5 uh but we get a lot of young families that come to our church that families that come to our church that families that come to our church that have kids and so maybe that number is a have kids and so maybe that number is a have kids and so maybe that number is a little bit different for you for us it's little bit different for you for us it's little bit different for you for us it's 2.5 so that's the number I'm going to 2.5 so that's the number I'm going to 2.5 so that's the number I'm going to use and then here it asks for show rate use and then here it asks for show rate use and then here it asks for show rate percentage and like I said earlier if percentage and like I said earlier if percentage and like I said earlier if they plan a visit from Google you're they plan a visit from Google you're they plan a visit from Google you're going to have close to like 80 to 90% of going to have close to like 80 to 90% of going to have close to like 80 to 90% of them actually show them actually show them actually show up it if you are doing Facebook and up it if you are doing Facebook and up it if you are doing Facebook and Instagram lead ads with automated Instagram lead ads with automated Instagram lead ads with automated followup it might be closer to 20 to 30% followup it might be closer to 20 to 30% followup it might be closer to 20 to 30% show rate but if you can do Facebook and show rate but if you can do Facebook and show rate but if you can do Facebook and Instagram lead ads and have really high Instagram lead ads and have really high Instagram lead ads and have really high intent personalized followup you're intent personalized followup you're intent personalized followup you're probably going to have at least 50 if probably going to have at least 50 if probably going to have at least 50 if not like our church gets close to 80% of not like our church gets close to 80% of not like our church gets close to 80% of the families that plan a visit actually the families that plan a visit actually the families that plan a visit actually show up within the next three Sundays uh show up within the next three Sundays uh show up within the next three Sundays uh so let's just be super conservative and so let's just be super conservative and so let's just be super conservative and say you only got a 20% show rate worst say you only got a 20% show rate worst say you only got a 20% show rate worst case scenario uh and then estimated cost case scenario uh and then estimated cost case scenario uh and then estimated cost per plan your visit form submission this per plan your visit form submission this per plan your visit form submission this is uh in the marketing World often is uh in the marketing World often is uh in the marketing World often referred to as your cost per lead referred to as your cost per lead referred to as your cost per lead basically you're taking how much money basically you're taking how much money basically you're taking how much money you're having to pay meta to get someone you're having to pay meta to get someone you're having to pay meta to get someone to fill out that form to plan a visit to to fill out that form to plan a visit to to fill out that form to plan a visit to your church uh the average for us for your church uh the average for us for your church uh the average for us for the churches that we manage the average the churches that we manage the average the churches that we manage the average is around $15 is around $15 is around $15 to16 so let's be conservative and say to16 so let's be conservative and say to16 so let's be conservative and say it's it's it's $16 so to get a 100 new guests 100 $16 so to get a 100 new guests 100 $16 so to get a 100 new guests 100 people walking through the door if people walking through the door if people walking through the door if conservatively 20% show up and you're conservatively 20% show up and you're conservatively 20% show up and you're spending $16 every time a family plans a spending $16 every time a family plans a spending $16 every time a family plans a visit we recommend an ad budget of about

visit we recommend an ad budget of about visit we recommend an ad budget of about $3,200 and so oh $3,200 to get 100 $3,200 and so oh $3,200 to get 100 $3,200 and so oh $3,200 to get 100 people I don't know if I want to spend people I don't know if I want to spend people I don't know if I want to spend that well there's a couple of things you that well there's a couple of things you that well there's a couple of things you can do you can optimize your ads to get can do you can optimize your ads to get can do you can optimize your ads to get your cost per lead lower your cost per your cost per lead lower your cost per your cost per lead lower your cost per plan your visit form submission so maybe plan your visit form submission so maybe plan your visit form submission so maybe you drop that down and you really work you drop that down and you really work you drop that down and you really work on finding the ads that are resonating on finding the ads that are resonating on finding the ads that are resonating well with your area and you get that well with your area and you get that well with your area and you get that down to $12 and then you really work on down to $12 and then you really work on down to $12 and then you really work on your follow-up process and you're your follow-up process and you're your follow-up process and you're calling people sending personalized calling people sending personalized calling people sending personalized videos and you get a way higher show videos and you get a way higher show videos and you get a way higher show rate instead of 20% if if it's only rate instead of 20% if if it's only rate instead of 20% if if it's only 50% to get 100 guests if 50% show up and 50% to get 100 guests if 50% show up and 50% to get 100 guests if 50% show up and you're spending $12 every time I family you're spending $12 every time I family you're spending $12 every time I family plans a visit you would only need to plans a visit you would only need to plans a visit you would only need to spend right under $11,000 960 bucks to spend right under $11,000 960 bucks to spend right under $11,000 960 bucks to actually get those people through the actually get those people through the actually get those people through the door and so the churches that we work door and so the churches that we work door and so the churches that we work with uh whenever they're not having a with uh whenever they're not having a with uh whenever they're not having a high show rate what we'll do is we'll high show rate what we'll do is we'll high show rate what we'll do is we'll coach them on their follow-up process coach them on their follow-up process coach them on their follow-up process and we'll try to equip them with the and we'll try to equip them with the and we'll try to equip them with the tools and resources to actually get tools and resources to actually get tools and resources to actually get people that plan a visit to show up people that plan a visit to show up people that plan a visit to show up because the thing is they didn't because the thing is they didn't because the thing is they didn't accidentally click on that ad they accidentally click on that ad they accidentally click on that ad they didn't accidentally answer how did you didn't accidentally answer how did you didn't accidentally answer how did you hear about us right like because we have hear about us right like because we have hear about us right like because we have those manually uh required Fields they those manually uh required Fields they those manually uh required Fields they have to type something in there there have to type something in there there have to type something in there there there's a reason why they did that and there's a reason why they did that and there's a reason why they did that and so we know that if you can follow up so we know that if you can follow up so we know that if you can follow up with them well that there's no reason with them well that there's no reason with them well that there's no reason why you shouldn't be getting at least why you shouldn't be getting at least why you shouldn't be getting at least 50% through the doors of your church one 50% through the doors of your church one 50% through the doors of your church one of the questions that I had for you of the questions that I had for you of the questions that I had for you Brady was in reference to the cost per

Brady was in reference to the cost per Brady was in reference to the cost per lead or cost per plan your visit lead or cost per plan your visit lead or cost per plan your visit submission here because on the submission here because on the submission here because on the calculator I saw it said we you know a calculator I saw it said we you know a calculator I saw it said we you know a good estimation is between $10 on the good estimation is between $10 on the good estimation is between $10 on the low end and $30 on the high end and I low end and $30 on the high end and I low end and $30 on the high end and I was reading that being like well that is was reading that being like well that is was reading that being like well that is very very low be and the reason I very very low be and the reason I very very low be and the reason I thought that was because when I was thought that was because when I was thought that was because when I was running Facebook ads for pro Church running Facebook ads for pro Church running Facebook ads for pro Church tools again like 10 years ago $2 to $3 tools again like 10 years ago $2 to $3 tools again like 10 years ago $2 to $3 per lead was considered like very very per lead was considered like very very per lead was considered like very very good and the ads that we were running good and the ads that we were running good and the ads that we were running and were pretty simple was like hey and were pretty simple was like hey and were pretty simple was like hey here's a free download you know uh for a here's a free download you know uh for a here's a free download you know uh for a connect card enter your email and we'll connect card enter your email and we'll connect card enter your email and we'll send it to you which is obviously a lot send it to you which is obviously a lot send it to you which is obviously a lot less is required from a person there less is required from a person there less is required from a person there compared to visiting our church in compared to visiting our church in compared to visiting our church in person that intent but my sense is it's person that intent but my sense is it's person that intent but my sense is it's these lead ads that are happening these lead ads that are happening these lead ads that are happening directly within Facebook and Instagram directly within Facebook and Instagram directly within Facebook and Instagram that is contributing in a very big way that is contributing in a very big way that is contributing in a very big way to that lower cost per lead yeah man uh to that lower cost per lead yeah man uh to that lower cost per lead yeah man uh a lot of it has to do with because a lot of it has to do with because a lot of it has to do with because you're keeping people on the Facebook you're keeping people on the Facebook you're keeping people on the Facebook platform I really feel like they're platform I really feel like they're platform I really feel like they're giving you favor there because you're giving you favor there because you're giving you favor there because you're not having to take people off of not having to take people off of not having to take people off of Facebook or off of Instagram it's a good Facebook or off of Instagram it's a good Facebook or off of Instagram it's a good old meta old meta old meta conspiracy yeah and one of the things conspiracy yeah and one of the things conspiracy yeah and one of the things that we' found that works really well I that we' found that works really well I that we' found that works really well I know you guys are Canadian uh I'm in know you guys are Canadian uh I'm in know you guys are Canadian uh I'm in Texas like I grew up going hunting all Texas like I grew up going hunting all Texas like I grew up going hunting all the time and if I was going to go duck the time and if I was going to go duck the time and if I was going to go duck hunting I would use a shotgun and not a hunting I would use a shotgun and not a hunting I would use a shotgun and not a rifle because a shot gun if I can rifle because a shot gun if I can rifle because a shot gun if I can educate you guys you pull the trigger educate you guys you pull the trigger educate you guys you pull the trigger and a lot of BBS pull out go out

and a lot of BBS pull out go out and a lot of BBS pull out go out compared to a rifle you pull the trigger compared to a rifle you pull the trigger compared to a rifle you pull the trigger just one bullet comes out and we kind of just one bullet comes out and we kind of just one bullet comes out and we kind of have that same strategy whenever we're have that same strategy whenever we're have that same strategy whenever we're setting up and managing ads we don't setting up and managing ads we don't setting up and managing ads we don't just take one video slap some generic ad just take one video slap some generic ad just take one video slap some generic ad text on there and let it run we'll text on there and let it run we'll text on there and let it run we'll create dozens and dozens of different ad create dozens and dozens of different ad create dozens and dozens of different ad variations have like the shotgun method variations have like the shotgun method variations have like the shotgun method approach and then after the ads have approach and then after the ads have approach and then after the ads have been live for a week or so we'll go been live for a week or so we'll go been live for a week or so we'll go through and the ads that have gotten through and the ads that have gotten through and the ads that have gotten people to plan a visit we'll leave them people to plan a visit we'll leave them people to plan a visit we'll leave them running and up the budget the adds that running and up the budget the adds that running and up the budget the adds that haven't gotten people to plan a visit haven't gotten people to plan a visit haven't gotten people to plan a visit we'll turn them off or if the cost per we'll turn them off or if the cost per we'll turn them off or if the cost per lead is too high we'll turn those off lead is too high we'll turn those off lead is too high we'll turn those off and so creating a lot of different and so creating a lot of different and so creating a lot of different variations is a great way to see what's variations is a great way to see what's variations is a great way to see what's working and that's how we've found you working and that's how we've found you working and that's how we've found you can actually optimize your ads to get can actually optimize your ads to get can actually optimize your ads to get that cost per lead uh lower thank you that cost per lead uh lower thank you that cost per lead uh lower thank you for the hunting metaphor really for the hunting metaphor really for the hunting metaphor really appreciate that I'm a bow hunter I don't appreciate that I'm a bow hunter I don't appreciate that I'm a bow hunter I don't hunt with a rifle or a shotgun but hunt with a rifle or a shotgun but hunt with a rifle or a shotgun but appreciate it nonetheless um something appreciate it nonetheless um something appreciate it nonetheless um something you have said more than a handful of you have said more than a handful of you have said more than a handful of times uh throughout this conversation times uh throughout this conversation times uh throughout this conversation something it seems like you're kind of something it seems like you're kind of something it seems like you're kind of um taking for granted is that when um taking for granted is that when um taking for granted is that when churches are running ads they have a churches are running ads they have a churches are running ads they have a follow-up sequence but I wonder out loud follow-up sequence but I wonder out loud follow-up sequence but I wonder out loud like how many churches are running ads like how many churches are running ads like how many churches are running ads that actually don't have a follow-up that actually don't have a follow-up that actually don't have a follow-up sequence an ad that just simply points sequence an ad that just simply points sequence an ad that just simply points to their Church website their homepage to their Church website their homepage to their Church website their homepage and like that that may generate some and like that that may generate some and like that that may generate some clicks some interest but but it seems clicks some interest but but it seems clicks some interest but but it seems that that like because because in every that that like because because in every that that like because because in every reference you've made to church ads reference you've made to church ads reference you've made to church ads Brady so far you've you've made Brady so far you've you've made Brady so far you've you've made reference to a follow follow-up sequence reference to a follow follow-up sequence reference to a follow follow-up sequence just to infer that like oh yeah of just to infer that like oh yeah of just to infer that like oh yeah of course you have a followup sequence course you have a followup sequence course you have a followup sequence because that's a really essential part because that's a really essential part because that's a really essential part and piece of of this show rate is like

and piece of of this show rate is like and piece of of this show rate is like having folks actually connect with your having folks actually connect with your having folks actually connect with your church um and follow up to come visit church um and follow up to come visit church um and follow up to come visit your church uh another thing that you've your church uh another thing that you've your church uh another thing that you've said more than a handful of times is said more than a handful of times is said more than a handful of times is that um you're running ads and churches that um you're running ads and churches that um you're running ads and churches are running ads on Facebook meta you've are running ads on Facebook meta you've are running ads on Facebook meta you've mentioned Google uh we had a mentioned Google uh we had a mentioned Google uh we had a conversation with Trey Van Camp a few conversation with Trey Van Camp a few conversation with Trey Van Camp a few months ago and he mentioned that YouTube months ago and he mentioned that YouTube months ago and he mentioned that YouTube ads are working really well for his ads are working really well for his ads are working really well for his church um so I'm wondering what church um so I'm wondering what church um so I'm wondering what platforms um are working best for paid platforms um are working best for paid platforms um are working best for paid ads it seems that we've talked a lot ads it seems that we've talked a lot ads it seems that we've talked a lot about about about Facebook here in this about about about Facebook here in this about about about Facebook here in this conversation but are there any other conversation but are there any other conversation but are there any other platforms beyond what we've talked about platforms beyond what we've talked about platforms beyond what we've talked about maybe YouTube uh platforms that are maybe YouTube uh platforms that are maybe YouTube uh platforms that are working well for paid ads for churches working well for paid ads for churches working well for paid ads for churches right now yeah so the first part of kind right now yeah so the first part of kind right now yeah so the first part of kind of what you mentioned is follow-up of what you mentioned is follow-up of what you mentioned is follow-up sequence whenever it comes to running sequence whenever it comes to running sequence whenever it comes to running plan your visit style ads uh I wouldn't plan your visit style ads uh I wouldn't plan your visit style ads uh I wouldn't even spend any money on plan your visit even spend any money on plan your visit even spend any money on plan your visit ads if you didn't have some kind of ads if you didn't have some kind of ads if you didn't have some kind of follow-up plan in place it doesn't even follow-up plan in place it doesn't even follow-up plan in place it doesn't even have to be automated you can use zap have to be automated you can use zap have to be automated you can use zap happier.com to just send yourself a happier.com to just send yourself a happier.com to just send yourself a notification whenever someone fills out notification whenever someone fills out notification whenever someone fills out that meta lead that meta lead that meta lead for with it that sends you their info for with it that sends you their info for with it that sends you their info and then you can just manually call them and then you can just manually call them and then you can just manually call them and follow up with them so uh it doesn't and follow up with them so uh it doesn't and follow up with them so uh it doesn't even have to be automated like I I even have to be automated like I I even have to be automated like I I recommend automating what's important uh recommend automating what's important uh recommend automating what's important uh we automate our electric bill and our we automate our electric bill and our we automate our electric bill and our water bill because I'm very for water bill because I'm very for water bill because I'm very for forgetful person so obviously a sequence forgetful person so obviously a sequence forgetful person so obviously a sequence would be great that's automatic would be great that's automatic would be great that's automatic but as far as like what platform works but as far as like what platform works but as far as like what platform works best um Google because they have the best um Google because they have the best um Google because they have the Google ads Grant uh is great that's Google ads Grant uh is great that's Google ads Grant uh is great that's something that I believe every church

something that I believe every church something that I believe every church should take advantage of but the volume should take advantage of but the volume should take advantage of but the volume you like have to wait for someone to you like have to wait for someone to you like have to wait for someone to search for churches near me churches in search for churches near me churches in search for churches near me churches in my city those types of key words for you my city those types of key words for you my city those types of key words for you to show up there if your goal is to get to show up there if your goal is to get to show up there if your goal is to get them to plan a visit to come in the them to plan a visit to come in the them to plan a visit to come in the building for a Sunday service building for a Sunday service building for a Sunday service comparatively Facebook and Instagram you comparatively Facebook and Instagram you comparatively Facebook and Instagram you can just show up on their timeline and can just show up on their timeline and can just show up on their timeline and you don't have to wait for them to you don't have to wait for them to you don't have to wait for them to search and same thing with Tik Tok uh search and same thing with Tik Tok uh search and same thing with Tik Tok uh We've tested a lot of Tik Tok ads and I We've tested a lot of Tik Tok ads and I We've tested a lot of Tik Tok ads and I we've kind of just come to the we've kind of just come to the we've kind of just come to the conclusion that right now you you're conclusion that right now you you're conclusion that right now you you're we're spending way too much money as far we're spending way too much money as far we're spending way too much money as far as a cost per lead on Tik Tok compared as a cost per lead on Tik Tok compared as a cost per lead on Tik Tok compared to Facebook and Instagram So Meta is to Facebook and Instagram So Meta is to Facebook and Instagram So Meta is getting just way better cost per leads getting just way better cost per leads getting just way better cost per leads than Tik Tok for churches uh and so I than Tik Tok for churches uh and so I than Tik Tok for churches uh and so I don't necessarily recommend it but I don't necessarily recommend it but I don't necessarily recommend it but I hate saying that because like hate saying that because like hate saying that because like anecdotally we were running Tik Tok ads anecdotally we were running Tik Tok ads anecdotally we were running Tik Tok ads for our church and we were kind of for our church and we were kind of for our church and we were kind of testing it out and we had a family that testing it out and we had a family that testing it out and we had a family that came to visit and I've since then got to came to visit and I've since then got to came to visit and I've since then got to know this guy uh his name's Chris he's know this guy uh his name's Chris he's know this guy uh his name's Chris he's fine with me like sharing the story but fine with me like sharing the story but fine with me like sharing the story but him and his wife like they weren't in a him and his wife like they weren't in a him and his wife like they weren't in a good place spiritually he didn't have a good place spiritually he didn't have a good place spiritually he didn't have a faith background but she kind of did but faith background but she kind of did but faith background but she kind of did but they weren't involved in a church they weren't involved in a church they weren't involved in a church anywhere they were like going through anywhere they were like going through anywhere they were like going through counseling and like contemplating counseling and like contemplating counseling and like contemplating divorcing and they found our church got divorcing and they found our church got divorcing and they found our church got plugged in uh got connected with our plugged in uh got connected with our plugged in uh got connected with our pastoral staff and just God's pastoral staff and just God's pastoral staff and just God's transformed their lives like I I've seen transformed their lives like I I've seen transformed their lives like I I've seen them get baptized I've seen them grow in them get baptized I've seen them grow in them get baptized I've seen them grow in their faith and now he like leads one of their faith and now he like leads one of their faith and now he like leads one of our teams at one of our campuses

our teams at one of our campuses our teams at one of our campuses and I'm about to tear up saying this but and I'm about to tear up saying this but and I'm about to tear up saying this but like if we never ran those Tik Tok ads like if we never ran those Tik Tok ads like if we never ran those Tik Tok ads right we wouldn't that that would have right we wouldn't that that would have right we wouldn't that that would have happened right right and so it's happened right right and so it's happened right right and so it's anecdotally it's hard for me to say like anecdotally it's hard for me to say like anecdotally it's hard for me to say like oh yeah don't do Tik tok's not worth the oh yeah don't do Tik tok's not worth the oh yeah don't do Tik tok's not worth the money it because like that's just one money it because like that's just one money it because like that's just one person and we had several families visit person and we had several families visit person and we had several families visit from Tik Tok but like that's just one from Tik Tok but like that's just one from Tik Tok but like that's just one story that I know God made a difference story that I know God made a difference story that I know God made a difference in their life because they found our in their life because they found our in their life because they found our church from an ad on Tik Tok of all church from an ad on Tik Tok of all church from an ad on Tik Tok of all places which might not even be available places which might not even be available places which might not even be available in America over the next few months in America over the next few months in America over the next few months depending on what happens with the depending on what happens with the depending on what happens with the regulation run your ads while you still regulation run your ads while you still regulation run your ads while you still can yeah and so all of that being said can yeah and so all of that being said can yeah and so all of that being said um Facebook and Instagram definitely um Facebook and Instagram definitely um Facebook and Instagram definitely gets the best cper leads from what we've gets the best cper leads from what we've gets the best cper leads from what we've seen uh we haven't played around or seen uh we haven't played around or seen uh we haven't played around or tested anything with YouTube as of right tested anything with YouTube as of right tested anything with YouTube as of right now uh but me meta is just like I said now uh but me meta is just like I said now uh but me meta is just like I said earlier like we're able to turn an ad- earlier like we're able to turn an ad- earlier like we're able to turn an ad- on on a Monday and the church already on on a Monday and the church already on on a Monday and the church already has new families visiting that next has new families visiting that next has new families visiting that next Sunday from it and so it's a really Sunday from it and so it's a really Sunday from it and so it's a really quick turnaround time uh and it that's quick turnaround time uh and it that's quick turnaround time uh and it that's not necessarily always the case of what not necessarily always the case of what not necessarily always the case of what we found with Google and Tik Tok and and we found with Google and Tik Tok and and we found with Google and Tik Tok and and that can be so encouraging because when that can be so encouraging because when that can be so encouraging because when you start a new campaign especially with you start a new campaign especially with you start a new campaign especially with Organic social media which is you know Organic social media which is you know Organic social media which is you know what our emphasis is for churches what our emphasis is for churches what our emphasis is for churches um you know I'm always setting um you know I'm always setting um you know I'm always setting expectations with the church on the expectations with the church on the expectations with the church on the other side like hey this is kind of like other side like hey this is kind of like other side like hey this is kind of like a long-term game you know here we're a long-term game you know here we're a long-term game you know here we're trying to achieve the 10x growth rate a trying to achieve the 10x growth rate a trying to achieve the 10x growth rate a 4% monthly growth threshold um that

4% monthly growth threshold um that 4% monthly growth threshold um that takes you know 6 to 12 months to achieve takes you know 6 to 12 months to achieve takes you know 6 to 12 months to achieve typically so we're kind of like setting typically so we're kind of like setting typically so we're kind of like setting the expectations for what we're trying the expectations for what we're trying the expectations for what we're trying to build in the long term I remember the to build in the long term I remember the to build in the long term I remember the same thing was true for me when I same thing was true for me when I same thing was true for me when I started doing Facebook ads for pro started doing Facebook ads for pro started doing Facebook ads for pro Church tools you know in the mid-2010s Church tools you know in the mid-2010s Church tools you know in the mid-2010s and you turn stuff on you're like email and you turn stuff on you're like email and you turn stuff on you're like email subscriber email subscriber you're like subscriber email subscriber you're like subscriber email subscriber you're like man I've been like blogging for 5 years man I've been like blogging for 5 years man I've been like blogging for 5 years and I've built something but it took and I've built something but it took and I've built something but it took years for any of my posts to be indexed years for any of my posts to be indexed years for any of my posts to be indexed and Google and then like three of them and Google and then like three of them and Google and then like three of them ranked number one and those were the ranked number one and those were the ranked number one and those were the three that were driving and I built like three that were driving and I built like three that were driving and I built like an email list of 3,000 and then I did an email list of 3,000 and then I did an email list of 3,000 and then I did Facebook ads because we had built this Facebook ads because we had built this Facebook ads because we had built this company and I remember going from 3,000 company and I remember going from 3,000 company and I remember going from 3,000 to 30,000 um on our email list in like a to 30,000 um on our email list in like a to 30,000 um on our email list in like a year because I could take what we had year because I could take what we had year because I could take what we had done and just like pour gasoline on it done and just like pour gasoline on it done and just like pour gasoline on it um and you got this immediate feedback um and you got this immediate feedback um and you got this immediate feedback and what that does is especially for a and what that does is especially for a and what that does is especially for a church maybe maybe they aren't too church maybe maybe they aren't too church maybe maybe they aren't too familiar with social you know maybe familiar with social you know maybe familiar with social you know maybe these strategies are a bit foreign to these strategies are a bit foreign to these strategies are a bit foreign to them they don't understand maybe the them they don't understand maybe the them they don't understand maybe the nuances you start seeing results you nuances you start seeing results you nuances you start seeing results you know new families walk through the door know new families walk through the door know new families walk through the door and you're like wow that quick like and you're like wow that quick like and you're like wow that quick like maybe this is worth it let's work on maybe this is worth it let's work on maybe this is worth it let's work on improving our processes let's make improving our processes let's make improving our processes let's make adjustments let's stay committed to this adjustments let's stay committed to this adjustments let's stay committed to this because you said this already directly because you said this already directly because you said this already directly Brady like I'm going to run 20 ads and Brady like I'm going to run 20 ads and Brady like I'm going to run 20 ads and three of them will be good the other 17 three of them will be good the other 17 three of them will be good the other 17 will turn off we'll try 17 new ones and will turn off we'll try 17 new ones and will turn off we'll try 17 new ones and we'll repeat a lot of this is iteration we'll repeat a lot of this is iteration we'll repeat a lot of this is iteration if you can get those quick wins at the if you can get those quick wins at the if you can get those quick wins at the beginning that can give you beginning that can give you beginning that can give you encouragement to keep pressing forward a encouragement to keep pressing forward a encouragement to keep pressing forward a little while ago Brady you um surely little while ago Brady you um surely little while ago Brady you um surely heard that uh meta made some changes to heard that uh meta made some changes to heard that uh meta made some changes to their policy was kind of a big deal in their policy was kind of a big deal in their policy was kind of a big deal in the church World um they were no longer

the church World um they were no longer the church World um they were no longer allowing Christian interests to be allowing Christian interests to be allowing Christian interests to be specifically targeted now Christians specifically targeted now Christians specifically targeted now Christians were not the only ones uh it was all were not the only ones uh it was all were not the only ones uh it was all religions and also all of politics a religions and also all of politics a religions and also all of politics a number of other things gambling um was number of other things gambling um was number of other things gambling um was this damaging to your approach to social this damaging to your approach to social this damaging to your approach to social and how you did targeting I know and how you did targeting I know and how you did targeting I know targeting is a big hurdle for a lot of targeting is a big hurdle for a lot of targeting is a big hurdle for a lot of Ministries like I have no idea like this Ministries like I have no idea like this Ministries like I have no idea like this is a just a Pandora's box of potential is a just a Pandora's box of potential is a just a Pandora's box of potential what do I do yeah so for us we never what do I do yeah so for us we never what do I do yeah so for us we never really played around with we played really played around with we played really played around with we played around with it but we never got around with it but we never got around with it but we never got incredible results whenever we were incredible results whenever we were incredible results whenever we were targeting uh people that liked Elevation targeting uh people that liked Elevation targeting uh people that liked Elevation Worship in bethl and in these Christian Worship in bethl and in these Christian Worship in bethl and in these Christian interests right uh we typically didn't interests right uh we typically didn't interests right uh we typically didn't get the best results with that anyways get the best results with that anyways get the best results with that anyways and so whenever that went away it didn't and so whenever that went away it didn't and so whenever that went away it didn't make a difference to us cuz we weren't make a difference to us cuz we weren't make a difference to us cuz we weren't utilizing it cuz every time we did our utilizing it cuz every time we did our utilizing it cuz every time we did our cper lead would go up CU we were getting cper lead would go up CU we were getting cper lead would go up CU we were getting very specific with it and so we have two very specific with it and so we have two very specific with it and so we have two approaches whenever it comes to approaches whenever it comes to approaches whenever it comes to targeting that we've seen be really targeting that we've seen be really targeting that we've seen be really fruitful the first one is drop a pin on fruitful the first one is drop a pin on fruitful the first one is drop a pin on your church and set a 5 to 10 mile your church and set a 5 to 10 mile your church and set a 5 to 10 mile radius and then set the age range radius and then set the age range radius and then set the age range between 25 and 55 for us just doing that between 25 and 55 for us just doing that between 25 and 55 for us just doing that works incredible and you can honestly do works incredible and you can honestly do works incredible and you can honestly do that and be set and get good results the that and be set and get good results the that and be set and get good results the second approach is what you would call second approach is what you would call second approach is what you would call retargeting so this is like when you go retargeting so this is like when you go retargeting so this is like when you go to Amazon and you're looking for one of to Amazon and you're looking for one of to Amazon and you're looking for one of those uh sure m7s uh m7s I think is what those uh sure m7s uh m7s I think is what those uh sure m7s uh m7s I think is what this mic is you go look at this mic on this mic is you go look at this mic on this mic is you go look at this mic on Amazon then you go to Instagram and you

Amazon then you go to Instagram and you Amazon then you go to Instagram and you see ads for that microphone that you see ads for that microphone that you see ads for that microphone that you were just looking at so that process is were just looking at so that process is were just looking at so that process is called retargeting targeting again called retargeting targeting again called retargeting targeting again Amazon knows that you are interested in Amazon knows that you are interested in Amazon knows that you are interested in this microphone so they're going to show this microphone so they're going to show this microphone so they're going to show you ads of this microphone and so you you ads of this microphone and so you you ads of this microphone and so you can easily set up what's called The Meta can easily set up what's called The Meta can easily set up what's called The Meta tracking pixel on your Church's website tracking pixel on your Church's website tracking pixel on your Church's website and now anytime someone goes to your and now anytime someone goes to your and now anytime someone goes to your Church's website or maybe you're running Church's website or maybe you're running Church's website or maybe you're running Google ads or have the Google ads Grant Google ads or have the Google ads Grant Google ads or have the Google ads Grant you can set it up to where if someone you can set it up to where if someone you can set it up to where if someone goes to your Church's website then they goes to your Church's website then they goes to your Church's website then they go to Instagram they go to Facebook boom go to Instagram they go to Facebook boom go to Instagram they go to Facebook boom they see you they they see an ad and they see you they they see an ad and they see you they they see an ad and we've kind of taken this a step further we've kind of taken this a step further we've kind of taken this a step further to where so many churches are creating to where so many churches are creating to where so many churches are creating short form reels preaching Clips uh that short form reels preaching Clips uh that short form reels preaching Clips uh that are from their pastor preaching on are from their pastor preaching on are from their pastor preaching on Sunday you can do the same strategy with Sunday you can do the same strategy with Sunday you can do the same strategy with this to where if anyone watches 50% or this to where if anyone watches 50% or this to where if anyone watches 50% or more of any of these videos add them to more of any of these videos add them to more of any of these videos add them to a custom audience and show them ads a custom audience and show them ads a custom audience and show them ads inviting them to church inviting them to inviting them to church inviting them to inviting them to church inviting them to plan a visit and so we've kind of done plan a visit and so we've kind of done plan a visit and so we've kind of done this process and with my church I this process and with my church I this process and with my church I remember not long ago I was sitting at a remember not long ago I was sitting at a remember not long ago I was sitting at a torches tacos don't know if you guys torches tacos don't know if you guys torches tacos don't know if you guys have ever been it's great never heard of have ever been it's great never heard of have ever been it's great never heard of it know it's from Austin Texas uh so the it know it's from Austin Texas uh so the it know it's from Austin Texas uh so the really big in this part of the world we really big in this part of the world we really big in this part of the world we need to plan a trip to Texas you and I need to plan a trip to Texas you and I need to plan a trip to Texas you and I have never done Texas we love tacos we have never done Texas we love tacos we have never done Texas we love tacos we love barbecue what are we doing well I love barbecue what are we doing well I love barbecue what are we doing well I remember the first time I was in Texas remember the first time I was in Texas remember the first time I was in Texas and I was driving into Dallas and on the and I was driving into Dallas and on the and I was driving into Dallas and on the outskirts it was like In-N-Out and I was outskirts it was like In-N-Out and I was outskirts it was like In-N-Out and I was like they have In-N-Out in Texas Sor

like they have In-N-Out in Texas Sor like they have In-N-Out in Texas Sor whenever you guys are ready let's let's whenever you guys are ready let's let's whenever you guys are ready let's let's let's do a trip I'm ready I'll show you let's do a trip I'm ready I'll show you let's do a trip I'm ready I'll show you guys all of the things the Torches all guys all of the things the Torches all guys all of the things the Torches all of it sounds good me sitting at this of it sounds good me sitting at this of it sounds good me sitting at this restaurant with my restaurant with my restaurant with my pastor I'm sitting at this restaurant pastor I'm sitting at this restaurant pastor I'm sitting at this restaurant with my P and this guy walks up to our with my P and this guy walks up to our with my P and this guy walks up to our table looks right at my pastor and goes table looks right at my pastor and goes table looks right at my pastor and goes hey you're Michael you're the vibrant hey you're Michael you're the vibrant hey you're Michael you're the vibrant guy the name of our church is vibrant guy the name of our church is vibrant guy the name of our church is vibrant Church y man every time I turn on Church y man every time I turn on Church y man every time I turn on Instagram I just keep seeing you and and Instagram I just keep seeing you and and Instagram I just keep seeing you and and I'm like I'm sitting there at the table I'm like I'm sitting there at the table I'm like I'm sitting there at the table with with my pastor and the guy like with with my pastor and the guy like with with my pastor and the guy like tells my pastor like dude whoever's tells my pastor like dude whoever's tells my pastor like dude whoever's doing your social media is killing it doing your social media is killing it doing your social media is killing it and I'm sitting there thinking I hope my and I'm sitting there thinking I hope my and I'm sitting there thinking I hope my pastor doesn't think that I like paid pastor doesn't think that I like paid pastor doesn't think that I like paid this guy to come up and say this uh it this guy to come up and say this uh it this guy to come up and say this uh it and it's funny like we've had people and it's funny like we've had people and it's funny like we've had people come to our church that are like man come to our church that are like man come to our church that are like man like they've told me Pastor Brady man I like they've told me Pastor Brady man I like they've told me Pastor Brady man I knew that that God was calling me here knew that that God was calling me here knew that that God was calling me here because every time I turned around on because every time I turned around on because every time I turned around on Instagram I just kept seeing you and so Instagram I just kept seeing you and so Instagram I just kept seeing you and so I knew that must have been Holy Spirit I knew that must have been Holy Spirit I knew that must have been Holy Spirit telling me to come and visit I just telling me to come and visit I just telling me to come and visit I just smile and say Amen brother like I I smile and say Amen brother like I I smile and say Amen brother like I I believe God was calling you here uh it believe God was calling you here uh it believe God was calling you here uh it there's a lot of Truth in that like I there's a lot of Truth in that like I there's a lot of Truth in that like I truly believe Holy Spirit can move truly believe Holy Spirit can move truly believe Holy Spirit can move through social media just like he can through social media just like he can through social media just like he can move through people and so all we're move through people and so all we're move through people and so all we're doing is planting seeds taking Adge doing is planting seeds taking Adge doing is planting seeds taking Adge showing them to people and people will showing them to people and people will showing them to people and people will watch a video and now they're hooked and watch a video and now they're hooked and watch a video and now they're hooked and every time they turn around on Instagram every time they turn around on Instagram every time they turn around on Instagram or in Facebook they're they're seeing or in Facebook they're they're seeing or in Facebook they're they're seeing ads from our church or the churches that ads from our church or the churches that ads from our church or the churches that we're working with uh and we're just we're working with uh and we're just we're working with uh and we're just waiting for Holy Spirit to really move waiting for Holy Spirit to really move waiting for Holy Spirit to really move in their heart and for them to be like in their heart and for them to be like in their heart and for them to be like you know what I am going to plan a visit you know what I am going to plan a visit you know what I am going to plan a visit you know what I am going to go to that

you know what I am going to go to that you know what I am going to go to that church uh and so it's so cool to see how church uh and so it's so cool to see how church uh and so it's so cool to see how like I learned all this in the corporate like I learned all this in the corporate like I learned all this in the corporate world doing ads for chiropractors back world doing ads for chiropractors back world doing ads for chiropractors back in the day uh and it's so cool being in the day uh and it's so cool being in the day uh and it's so cool being able to take that and applying it to the able to take that and applying it to the able to take that and applying it to the Kingdom and seeing so many people like Kingdom and seeing so many people like Kingdom and seeing so many people like go in walk into a church door and find go in walk into a church door and find go in walk into a church door and find the Lord and their lives being changed the Lord and their lives being changed the Lord and their lives being changed uh it's people might overp spiritualize uh it's people might overp spiritualize uh it's people might overp spiritualize it uh because I know we're just it uh because I know we're just it uh because I know we're just retargeting them but like I really do retargeting them but like I really do retargeting them but like I really do believe the holy spirit is moving in believe the holy spirit is moving in believe the holy spirit is moving in these people's uh in in in their hearts these people's uh in in in their hearts these people's uh in in in their hearts to get them to actually like show up to to get them to actually like show up to to get them to actually like show up to church and so those are kind of the two church and so those are kind of the two church and so those are kind of the two targeting methods that we'll use uh now targeting methods that we'll use uh now targeting methods that we'll use uh now you brought to light something that I you brought to light something that I you brought to light something that I was totally unaware of and that was was totally unaware of and that was was totally unaware of and that was another recent change by meta that in another recent change by meta that in another recent change by meta that in some ways can be problematic for the some ways can be problematic for the some ways can be problematic for the strategy of setting your geographic strategy of setting your geographic strategy of setting your geographic location on that church pin to 5 to 10 location on that church pin to 5 to 10 location on that church pin to 5 to 10 miles from the radius um what was that miles from the radius um what was that miles from the radius um what was that change and how are you guys change and how are you guys change and how are you guys counteracting it yeah so they changed counteracting it yeah so they changed counteracting it yeah so they changed this within the past few months uh used this within the past few months uh used this within the past few months uh used to you could drop a pin anywhere and set to you could drop a pin anywhere and set to you could drop a pin anywhere and set a radius and say only target people a radius and say only target people a radius and say only target people living in this area but now they've done living in this area but now they've done living in this area but now they've done away with that to where you can only away with that to where you can only away with that to where you can only target people people in or recently in target people people in or recently in target people people in or recently in this area so last week I was in Orlando this area so last week I was in Orlando this area so last week I was in Orlando took the family to Disney and I actually took the family to Disney and I actually took the family to Disney and I actually met up with a pastor that works with us met up with a pastor that works with us met up with a pastor that works with us and we took him to lunch and one of the and we took him to lunch and one of the and we took him to lunch and one of the things that he said is like Brady you things that he said is like Brady you things that he said is like Brady you posted on on Facebook and Instagram that posted on on Facebook and Instagram that posted on on Facebook and Instagram that none of the churches you guys work with none of the churches you guys work with none of the churches you guys work with had ads showing in other areas and I

had ads showing in other areas and I had ads showing in other areas and I don't want to comment this but I I think don't want to comment this but I I think don't want to comment this but I I think our ads were being shown in other areas our ads were being shown in other areas our ads were being shown in other areas and I was like oh my gosh like it and we and I was like oh my gosh like it and we and I was like oh my gosh like it and we looked at it and sure enough he's in looked at it and sure enough he's in looked at it and sure enough he's in Orlando Florida and so that's like one Orlando Florida and so that's like one Orlando Florida and so that's like one of the most I think he said it's like of the most I think he said it's like of the most I think he said it's like the number one travel to city in America the number one travel to city in America the number one travel to city in America is Orlando uh and so the way to combat is Orlando uh and so the way to combat is Orlando uh and so the way to combat that what we're doing now uh is you that what we're doing now uh is you that what we're doing now uh is you basically have to exclude every other basically have to exclude every other basically have to exclude every other state and then every part of your state state and then every part of your state state and then every part of your state that you wouldn't want people to go to that you wouldn't want people to go to that you wouldn't want people to go to visit so it's just in your targeting you visit so it's just in your targeting you visit so it's just in your targeting you would and so it's extra steps uh but would and so it's extra steps uh but would and so it's extra steps uh but it's kind of frustrating but that's it's kind of frustrating but that's it's kind of frustrating but that's honestly like the only way that you can honestly like the only way that you can honestly like the only way that you can do that the main thing that I've seen do that the main thing that I've seen do that the main thing that I've seen from like churches that will show ads to from like churches that will show ads to from like churches that will show ads to people in other states is they meta people in other states is they meta people in other states is they meta Zuckerberg will show them that boost Zuckerberg will show them that boost Zuckerberg will show them that boost button and say like hey for 20 bucks you button and say like hey for 20 bucks you button and say like hey for 20 bucks you can you can show this to to thousands of can you can show this to to thousands of can you can show this to to thousands of people and pastors church leaders like people and pastors church leaders like people and pastors church leaders like bet let's do it that's easy and they bet let's do it that's easy and they bet let's do it that's easy and they just press the Boost button and they just press the Boost button and they just press the Boost button and they think yep I we're running ads for a think yep I we're running ads for a think yep I we're running ads for a church uh and it's sad that you do that church uh and it's sad that you do that church uh and it's sad that you do that and you're essentially wasting money and and you're essentially wasting money and and you're essentially wasting money and you're just showing these ads to people you're just showing these ads to people you're just showing these ads to people that Facebook and Instagram I believe that Facebook and Instagram I believe that Facebook and Instagram I believe they'll think okay who likes churches they'll think okay who likes churches they'll think okay who likes churches Who's involved in church and so you're Who's involved in church and so you're Who's involved in church and so you're showing ads to essentially Church staff showing ads to essentially Church staff showing ads to essentially Church staff all across the country that have no all across the country that have no all across the country that have no interest in going to your church uh and interest in going to your church uh and interest in going to your church uh and it's a sad phenomenon that I see every

it's a sad phenomenon that I see every it's a sad phenomenon that I see every Easter and Christmas season now I can Easter and Christmas season now I can Easter and Christmas season now I can imagine that would be especially imagine that would be especially imagine that would be especially problematic in a city like ours like problematic in a city like ours like problematic in a city like ours like Niagara Falls population of 990,000 Niagara Falls population of 990,000 Niagara Falls population of 990,000 let's Round Up to 100,000 and they say let's Round Up to 100,000 and they say let's Round Up to 100,000 and they say that 30 million tour come through the that 30 million tour come through the that 30 million tour come through the city every year so uh that's a that's a city every year so uh that's a that's a city every year so uh that's a that's a pretty smart hack reverse engineering it pretty smart hack reverse engineering it pretty smart hack reverse engineering it although it sounds to be a little bit although it sounds to be a little bit although it sounds to be a little bit tedious um but I don't know Brady I I I tedious um but I don't know Brady I I I tedious um but I don't know Brady I I I hope that folks listening to the show hope that folks listening to the show hope that folks listening to the show today are going to start spending money today are going to start spending money today are going to start spending money on ads I hope that they're going to hire on ads I hope that they're going to hire on ads I hope that they're going to hire your marketing agency Church candy uh to your marketing agency Church candy uh to your marketing agency Church candy uh to help them with their ads and to help see help them with their ads and to help see help them with their ads and to help see folks come to their churches and hear folks come to their churches and hear folks come to their churches and hear the story of Jesus maybe for the first the story of Jesus maybe for the first the story of Jesus maybe for the first time um you know like that story you time um you know like that story you time um you know like that story you shared get baptized into the faith like shared get baptized into the faith like shared get baptized into the faith like that's that's kind of the the point of that's that's kind of the the point of that's that's kind of the the point of all this all this all this um but something you write a lot about um but something you write a lot about um but something you write a lot about on your website is SEO that's something on your website is SEO that's something on your website is SEO that's something we talk about on this show as well and we talk about on this show as well and we talk about on this show as well and that's something that churches can do that's something that churches can do that's something that churches can do today that's free to increase their today that's free to increase their today that's free to increase their visibility online so before we go do you visibility online so before we go do you visibility online so before we go do you have a a few handy SEO tips that have a a few handy SEO tips that have a a few handy SEO tips that churches can make to there some some churches can make to there some some churches can make to there some some tips and changes that churches can make tips and changes that churches can make tips and changes that churches can make to their websites today to increase to their websites today to increase to their websites today to increase their visibility where hopefully they their visibility where hopefully they their visibility where hopefully they have a plan of visit sequence on the have a plan of visit sequence on the have a plan of visit sequence on the website already set up so just by website already set up so just by website already set up so just by improving their SEO could actually improving their SEO could actually improving their SEO could actually translate into some new visitors at translate into some new visitors at translate into some new visitors at their Church yeah yeah so for local SEO their Church yeah yeah so for local SEO their Church yeah yeah so for local SEO it's really changed over the past few it's really changed over the past few it's really changed over the past few years to where your website is less years to where your website is less years to where your website is less important and your Google business important and your Google business important and your Google business profile is more important so the easiest profile is more important so the easiest profile is more important so the easiest thing you can do is go to Google and thing you can do is go to Google and thing you can do is go to Google and search how to optimize my Google search how to optimize my Google search how to optimize my Google business profile and just follow those business profile and just follow those business profile and just follow those steps uh it's everything from adding steps uh it's everything from adding steps uh it's everything from adding pictures and videos to your Google

pictures and videos to your Google pictures and videos to your Google business profile posting somewhat business profile posting somewhat business profile posting somewhat regularly on there and then getting regularly on there and then getting regularly on there and then getting people in your church to leave you people in your church to leave you people in your church to leave you reviews uh I know it's kind of silly and reviews uh I know it's kind of silly and reviews uh I know it's kind of silly and the comedian John Chris like has a bit the comedian John Chris like has a bit the comedian John Chris like has a bit about uh Church Google reviews but it it about uh Church Google reviews but it it about uh Church Google reviews but it it it might sound silly getting people to it might sound silly getting people to it might sound silly getting people to leave a review for your church but that leave a review for your church but that leave a review for your church but that is something that if you can get a lot is something that if you can get a lot is something that if you can get a lot of Google reviews for your church uh of Google reviews for your church uh of Google reviews for your church uh that will increase your SEO rankings for that will increase your SEO rankings for that will increase your SEO rankings for whenever people search for churches near whenever people search for churches near whenever people search for churches near me you will show up in What's called the me you will show up in What's called the me you will show up in What's called the three pack which are the first three three pack which are the first three three pack which are the first three Google Map listings uh on that Google Google Map listings uh on that Google Google Map listings uh on that Google search and if you can get there man search and if you can get there man search and if you can get there man you're going to start seeing consistent you're going to start seeing consistent you're going to start seeing consistent guests and that cost you 0 to do when we guests and that cost you 0 to do when we guests and that cost you 0 to do when we we were first getting started with pro- we were first getting started with pro- we were first getting started with pro- church tools one of the digital church tools one of the digital church tools one of the digital marketing tips that I was given was hey marketing tips that I was given was hey marketing tips that I was given was hey it's great to ask for reviews like it's it's great to ask for reviews like it's it's great to ask for reviews like it's okay um and they said the best way to do okay um and they said the best way to do okay um and they said the best way to do it is send an email on your birthday it is send an email on your birthday it is send an email on your birthday like hey it's my birthday I only have like hey it's my birthday I only have like hey it's my birthday I only have one if if if you wanted to give me a one if if if you wanted to give me a one if if if you wanted to give me a gift could you leave a review for so I gift could you leave a review for so I gift could you leave a review for so I would do it for this podcast you know would do it for this podcast you know would do it for this podcast you know we've been podcasting for 10 years now we've been podcasting for 10 years now we've been podcasting for 10 years now more than 10 years and if you look at more than 10 years and if you look at more than 10 years and if you look at the hundreds of reviews that we have a the hundreds of reviews that we have a the hundreds of reviews that we have a lot of those came from listeners where I lot of those came from listeners where I lot of those came from listeners where I just sent them an email I was like hey just sent them an email I was like hey just sent them an email I was like hey it's my birthday would you years of it's my birthday would you years of it's my birthday would you years of birthday I remember one time I was on a birthday I remember one time I was on a birthday I remember one time I was on a flight and I was like oh it's my flight and I was like oh it's my flight and I was like oh it's my birthday I got to send an email uh it's birthday I got to send an email uh it's birthday I got to send an email uh it's it can literally only do it this day it can literally only do it this day it can literally only do it this day yeah yeah yeah otherwise I will not get yeah yeah yeah otherwise I will not get yeah yeah yeah otherwise I will not get any reviews so you know maybe you can any reviews so you know maybe you can any reviews so you know maybe you can take that same approach with uh with take that same approach with uh with take that same approach with uh with your pastor I know for churches like your pastor I know for churches like your pastor I know for churches like their number one social post every year their number one social post every year their number one social post every year is it's Pastor James's birthday yeah hit

is it's Pastor James's birthday yeah hit is it's Pastor James's birthday yeah hit like and everyone's like yeah Pastor like and everyone's like yeah Pastor like and everyone's like yeah Pastor James uh Brady really appreciate your James uh Brady really appreciate your James uh Brady really appreciate your time uh tell us a little bit about time uh tell us a little bit about time uh tell us a little bit about church candy because I have run Facebook church candy because I have run Facebook church candy because I have run Facebook ads I have spent hundreds of thousands ads I have spent hundreds of thousands ads I have spent hundreds of thousands of dollars of my own money on Facebook of dollars of my own money on Facebook of dollars of my own money on Facebook ads but we've never done it for churches ads but we've never done it for churches ads but we've never done it for churches and one of the reasons I wanted to bring and one of the reasons I wanted to bring and one of the reasons I wanted to bring you on is because I knew the volume of you on is because I knew the volume of you on is because I knew the volume of churches that you were working with and churches that you were working with and churches that you were working with and I can speak personally I think this has I can speak personally I think this has I can speak personally I think this has been one of our most rich in practical been one of our most rich in practical been one of our most rich in practical application podcast that we've done uh application podcast that we've done uh application podcast that we've done uh this year and that's because you're in this year and that's because you're in this year and that's because you're in the trenches day in day out week in week the trenches day in day out week in week the trenches day in day out week in week out making changes you're on top of the out making changes you're on top of the out making changes you're on top of the latest updates you know we're more latest updates you know we're more latest updates you know we're more focused on the organic side of social so focused on the organic side of social so focused on the organic side of social so tell us a bit about church candy what tell us a bit about church candy what tell us a bit about church candy what your up to and the best way for folks to your up to and the best way for folks to your up to and the best way for folks to get connected yeah so Church candy off get connected yeah so Church candy off get connected yeah so Church candy off started because I was a youth pastor started because I was a youth pastor started because I was a youth pastor running ads for my church because that's running ads for my church because that's running ads for my church because that's what I did as my day job and then my what I did as my day job and then my what I did as my day job and then my pastor's friend reached out to me and pastor's friend reached out to me and pastor's friend reached out to me and then his friend reached out and fast then his friend reached out and fast then his friend reached out and fast forward a couple years later we have 350 forward a couple years later we have 350 forward a couple years later we have 350 plus churches we're working with a full plus churches we're working with a full plus churches we're working with a full staff of 20 plus employees uh similar to staff of 20 plus employees uh similar to staff of 20 plus employees uh similar to Brady sheerer I hired my friends and uh Brady sheerer I hired my friends and uh Brady sheerer I hired my friends and uh people I went to school with and it's people I went to school with and it's people I went to school with and it's worked out so far so uh man we love it worked out so far so uh man we love it worked out so far so uh man we love it if churches out there want to see if churches out there want to see if churches out there want to see consistent new visitors from Facebook consistent new visitors from Facebook consistent new visitors from Facebook and Instagram ads feel free to hit us up and Instagram ads feel free to hit us up and Instagram ads feel free to hit us up you can go to church king.com I wrote a you can go to church king.com I wrote a you can go to church king.com I wrote a book called the plan youris visit book called the plan youris visit book called the plan youris visit Playbook if you go to plan your visit Playbook if you go to plan your visit Playbook if you go to plan your visit playbook.com you can get a free copy of playbook.com you can get a free copy of playbook.com you can get a free copy of it uh there's an ebook option or if you it uh there's an ebook option or if you it uh there's an ebook option or if you want a physical copy it's just eight want a physical copy it's just eight want a physical copy it's just eight bucks for shipping and I'll send it over bucks for shipping and I'll send it over bucks for shipping and I'll send it over to you this breaks down our strategy in

to you this breaks down our strategy in to you this breaks down our strategy in very high detail I don't gatekeep very high detail I don't gatekeep very high detail I don't gatekeep anything uh and then give me a follow on anything uh and then give me a follow on anything uh and then give me a follow on Instagram I'm trying to make some Instagram I'm trying to make some Instagram I'm trying to make some helpful content on digital marketing and helpful content on digital marketing and helpful content on digital marketing and paid ads for churches uh frequently on paid ads for churches uh frequently on paid ads for churches uh frequently on there yeah Brady and I we really are there yeah Brady and I we really are there yeah Brady and I we really are alike um not just in name but um I love alike um not just in name but um I love alike um not just in name but um I love his approach where like look there's a his approach where like look there's a his approach where like look there's a lot to do here so if you want me to do lot to do here so if you want me to do lot to do here so if you want me to do it for you that's how I run a business it for you that's how I run a business it for you that's how I run a business but I'm going to tell you exactly in but I'm going to tell you exactly in but I'm going to tell you exactly in detail how I do it um and we've always detail how I do it um and we've always detail how I do it um and we've always tried to take that same approach as well tried to take that same approach as well tried to take that same approach as well so it's great I'm excited to see so it's great I'm excited to see so it's great I'm excited to see whichever Brady comes next it Carries On whichever Brady comes next it Carries On whichever Brady comes next it Carries On on the mantle the Gen Z Brady the Gen on the mantle the Gen Z Brady the Gen on the mantle the Gen Z Brady the Gen Alpha Brady surely to come in the next Alpha Brady surely to come in the next Alpha Brady surely to come in the next few years thanks to Brady and thanks to few years thanks to Brady and thanks to few years thanks to Brady and thanks to Alex and thanks to you for your time Alex and thanks to you for your time Alex and thanks to you for your time attention and trust and we'll talk to attention and trust and we'll talk to attention and trust and we'll talk to you next Wednesday let me text my wife you next Wednesday let me text my wife you next Wednesday let me text my wife my wife say recording or potty training my wife say recording or potty training my wife say recording or potty training after so I'm getting text updates every after so I'm getting text updates every after so I'm getting text updates every time we have a success it is exciting time we have a success it is exciting time we have a success it is exciting because I reclaim because I reclaim because I reclaim $125 a month that I'm not spending on $125 a month that I'm not spending on $125 a month that I'm not spending on diapers so that's big diapers are so diapers so that's big diapers are so diapers so that's big diapers are so expensive