Trends Churches Secretly Hate (But Do Anyway)

What's a popular trend in church tech or What's a popular trend in church tech or creativity that you secretly hate? Well, creativity that you secretly hate? Well, creativity that you secretly hate? Well, we asked that question to you all on we asked that question to you all on we asked that question to you all on Instagram and we got hundreds of Instagram and we got hundreds of Instagram and we got hundreds of responses. Many of them were similar, responses. Many of them were similar, responses. Many of them were similar, some of them were strange. Nonetheless, some of them were strange. Nonetheless, some of them were strange. Nonetheless, we're going to break all of them down we're going to break all of them down we're going to break all of them down together. Let's dive in. together. Let's dive in. together. Let's dive in. >> Well, hey there and welcome to the >> Well, hey there and welcome to the >> Well, hey there and welcome to the ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help ProChurch Tool Show. We're here to help you and your church navigate the biggest you and your church navigate the biggest you and your church navigate the biggest communication shift in 500 years. I'm communication shift in 500 years. I'm communication shift in 500 years. I'm Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as Brady Sher, your host. I'm joined as always by my co-host. It's Mastercard always by my co-host. It's Mastercard always by my co-host. It's Mastercard Minister Alexander Mills. Hello. And Minister Alexander Mills. Hello. And Minister Alexander Mills. Hello. And we've got a fun episode for you today. we've got a fun episode for you today. we've got a fun episode for you today. We asked this question on Instagram We asked this question on Instagram We asked this question on Instagram stories earlier this week. What is a stories earlier this week. What is a stories earlier this week. What is a popular trend in church tech or popular trend in church tech or popular trend in church tech or creativity that you secretly hate? And creativity that you secretly hate? And creativity that you secretly hate? And my goodness, the inbox was flooded with my goodness, the inbox was flooded with my goodness, the inbox was flooded with replies. So much so that the only way replies. So much so that the only way replies. So much so that the only way that we could compile them into this that we could compile them into this that we could compile them into this episode was to group them. So we have I episode was to group them. So we have I episode was to group them. So we have I think think think >> there were so many duplicates that came >> there were so many duplicates that came >> there were so many duplicates that came in, we were able to make a myriad of in, we were able to make a myriad of in, we were able to make a myriad of groups of them. groups of them. groups of them. >> Yeah. And we had to like you had to >> Yeah. And we had to like you had to >> Yeah. And we had to like you had to exclude some ones like you know when the exclude some ones like you know when the exclude some ones like you know when the pastor is doing elillicit activities pastor is doing elillicit activities pastor is doing elillicit activities like okay we get it. like okay we get it. like okay we get it. >> I mean I don't know if that's like a >> I mean I don't know if that's like a >> I mean I don't know if that's like a trend that we're embracing.

trend that we're embracing. trend that we're embracing. >> Well >> Well >> Well okay spiritual abuse. Yeah. Agreed. okay spiritual abuse. Yeah. Agreed. okay spiritual abuse. Yeah. Agreed. >> We all hate that. >> We all hate that. >> We all hate that. >> I don't know if that really is like the >> I don't know if that really is like the >> I don't know if that really is like the tech and creativity fields but so we tech and creativity fields but so we tech and creativity fields but so we group these. I think we have eight group these. I think we have eight group these. I think we have eight categories and then we just kind of categories and then we just kind of categories and then we just kind of three fun ones at the end that were three fun ones at the end that were three fun ones at the end that were hyper specific that made me laugh hyper specific that made me laugh hyper specific that made me laugh >> but only came in from one person. >> but only came in from one person. >> but only came in from one person. >> Yeah. So, Alexander, let's start with uh >> Yeah. So, Alexander, let's start with uh >> Yeah. So, Alexander, let's start with uh category number one. category number one. category number one. >> All right. The first popular trend in >> All right. The first popular trend in >> All right. The first popular trend in church tech or creativity that uh your church tech or creativity that uh your church tech or creativity that uh your followers that speak for the collective followers that speak for the collective followers that speak for the collective secretly hates is not using vowels. secretly hates is not using vowels. secretly hates is not using vowels. >> Yeah. When you say collective, what you >> Yeah. When you say collective, what you >> Yeah. When you say collective, what you mean is C LLCV. mean is C LLCV. mean is C LLCV. >> Exactly. >> Exactly. >> Exactly. >> Okay. So, specific responses. >> Okay. So, specific responses. >> Okay. So, specific responses. >> You know, there's a youth group called >> You know, there's a youth group called >> You know, there's a youth group called Collective that has no Collective that has no Collective that has no >> Not one hundreds. And that's what we're >> Not one hundreds. And that's what we're >> Not one hundreds. And that's what we're talking about here. This Okay, we got a talking about here. This Okay, we got a talking about here. This Okay, we got a few responses. It's so old and people few responses. It's so old and people few responses. It's so old and people still do it. taking vowels out of words still do it. taking vowels out of words still do it. taking vowels out of words like youth and stylizing them like YT. like youth and stylizing them like YT. like youth and stylizing them like YT. Another response, stylizing creative Another response, stylizing creative Another response, stylizing creative like crv. like crv. like crv. Another response, taking the vowels out Another response, taking the vowels out Another response, taking the vowels out of words, youth. And then they said of words, youth. And then they said of words, youth. And then they said midweek MDWK. That's a crime.

midweek MDWK. That's a crime. midweek MDWK. That's a crime. >> Yeah. >> Yeah. >> Yeah. >> MDWK. >> MDWK. >> MDWK. >> Even youth is tough. The word is so >> Even youth is tough. The word is so >> Even youth is tough. The word is so short. You're getting rid of like 40% of short. You're getting rid of like 40% of short. You're getting rid of like 40% of it. And it's like, what are you trying it. And it's like, what are you trying it. And it's like, what are you trying to say here? to say here? to say here? >> Yeah, absolutely. This When did this >> Yeah, absolutely. This When did this >> Yeah, absolutely. This When did this first become popular? first become popular? first become popular? >> I don't know. Well, like you saw in even >> I don't know. Well, like you saw in even >> I don't know. Well, like you saw in even still you see it in popular music, still you see it in popular music, still you see it in popular music, right? Artists will will um will name right? Artists will will um will name right? Artists will will um will name themselves some word that's missing themselves some word that's missing themselves some word that's missing vowels and it's tough because you don't vowels and it's tough because you don't vowels and it's tough because you don't know how to say it. And I always wonder know how to say it. And I always wonder know how to say it. And I always wonder like are you just not tanking your own like are you just not tanking your own like are you just not tanking your own like search engine optimization as an like search engine optimization as an like search engine optimization as an indie artist in a world where it's indie artist in a world where it's indie artist in a world where it's really hard to break through? People really hard to break through? People really hard to break through? People don't even know how to say never mind don't even know how to say never mind don't even know how to say never mind type your name. So I don't know when it type your name. So I don't know when it type your name. So I don't know when it started but it you know one of the first started but it you know one of the first started but it you know one of the first uh folks to write in about it said it's uh folks to write in about it said it's uh folks to write in about it said it's so old and people still do it. Feels so old and people still do it. Feels so old and people still do it. Feels like we've been doing this for a long like we've been doing this for a long like we've been doing this for a long time. time. time. >> Yeah. I'm I'm going to say it's a >> Yeah. I'm I'm going to say it's a >> Yeah. I'm I'm going to say it's a millennial trend. millennial trend. millennial trend. >> Yeah. >> Yeah. >> Yeah. >> And so millennials are no longer setting >> And so millennials are no longer setting >> And so millennials are no longer setting trends. Gen Z has come along. They are trends. Gen Z has come along. They are trends. Gen Z has come along. They are now setting trends. And what does that now setting trends. And what does that now setting trends. And what does that mean? Trends that the previous mean? Trends that the previous mean? Trends that the previous generation set are no longer, generation set are no longer, generation set are no longer, >> you know, of the culture. They have >> you know, of the culture. They have >> you know, of the culture. They have become pay. become pay. become pay. >> Yeah. >> Yeah. >> Yeah. >> And that's what's going to happen to Gen >> And that's what's going to happen to Gen >> And that's what's going to happen to Gen Z when Gen Alpha comes along and they Z when Gen Alpha comes along and they Z when Gen Alpha comes along and they kind of reach those 20s where they're kind of reach those 20s where they're kind of reach those 20s where they're setting the cultural trends and the Gen setting the cultural trends and the Gen setting the cultural trends and the Gen Z trends will be lambasted. This is just Z trends will be lambasted. This is just Z trends will be lambasted. This is just the cycle of things. I do feel like, you the cycle of things. I do feel like, you the cycle of things. I do feel like, you know, it was probably 2015 when when know, it was probably 2015 when when know, it was probably 2015 when when this started becoming a thing or started this started becoming a thing or started this started becoming a thing or started hitting the peak of its popularity. And hitting the peak of its popularity. And hitting the peak of its popularity. And it's interesting, a lot of these trends, it's interesting, a lot of these trends, it's interesting, a lot of these trends, I would say, are current, but some of I would say, are current, but some of I would say, are current, but some of them are these older trends. We didn't them are these older trends. We didn't them are these older trends. We didn't include this one, but one person was include this one, but one person was include this one, but one person was like wood pallets. And I was like, like wood pallets. And I was like, like wood pallets. And I was like, >> are we still doing that? Like that that >> are we still doing that? Like that that >> are we still doing that? Like that that feels kind of like feels kind of like feels kind of like >> everyone was doing that >> everyone was doing that >> everyone was doing that >> 100%. And and this does still stick

>> 100%. And and this does still stick >> 100%. And and this does still stick around because there are some trends around because there are some trends around because there are some trends that become so pervasive. It's like that that become so pervasive. It's like that that become so pervasive. It's like that one song. I saw a post this week on Tik one song. I saw a post this week on Tik one song. I saw a post this week on Tik Tok of a person celebrating. They were Tok of a person celebrating. They were Tok of a person celebrating. They were like laughing. They were giddy that a like laughing. They were giddy that a like laughing. They were giddy that a bar song by Shabuzzi had finally been bar song by Shabuzzi had finally been bar song by Shabuzzi had finally been removed from the top 10 of Billboard cuz removed from the top 10 of Billboard cuz removed from the top 10 of Billboard cuz it had been 66 consecutive weeks. And it had been 66 consecutive weeks. And it had been 66 consecutive weeks. And that's the effect when you hear that's the effect when you hear that's the effect when you hear something so much that the trend can something so much that the trend can something so much that the trend can actually like burn so bright, brighter actually like burn so bright, brighter actually like burn so bright, brighter than any, but it has no staying power. than any, but it has no staying power. than any, but it has no staying power. This trend like never really offended This trend like never really offended This trend like never really offended people and it wasn't so pervasive that people and it wasn't so pervasive that people and it wasn't so pervasive that it was in everyone's face. it was in everyone's face. it was in everyone's face. The irony is that that is what makes it The irony is that that is what makes it The irony is that that is what makes it stay around for longer until eventually stay around for longer until eventually stay around for longer until eventually it reaches the tipping point where the it reaches the tipping point where the it reaches the tipping point where the next generation is like, "Wait, why did next generation is like, "Wait, why did next generation is like, "Wait, why did you misspell words purposely?" you misspell words purposely?" you misspell words purposely?" >> We just put those letters back in. >> We just put those letters back in. >> We just put those letters back in. >> Yeah. And it doesn't need to be all >> Yeah. And it doesn't need to be all >> Yeah. And it doesn't need to be all caps. caps. caps. >> Yeah, that's true. Okay, moving on. This >> Yeah, that's true. Okay, moving on. This >> Yeah, that's true. Okay, moving on. This one, do you think this is a Gen Z trend? one, do you think this is a Gen Z trend? one, do you think this is a Gen Z trend? The The next one is fit checks. The The next one is fit checks. The The next one is fit checks. >> Yeah, I'm going to blame Gen Z for this. >> Yeah, I'm going to blame Gen Z for this. >> Yeah, I'm going to blame Gen Z for this. So, the outfit check trend. It says, So, the outfit check trend. It says, So, the outfit check trend. It says, "Dress like us or don't come." And then "Dress like us or don't come." And then "Dress like us or don't come." And then the other person just sent in fit the other person just sent in fit the other person just sent in fit checks. And only two people sent this checks. And only two people sent this checks. And only two people sent this in, but I wanted to include it because I in, but I wanted to include it because I in, but I wanted to include it because I have seen this more frequently because have seen this more frequently because have seen this more frequently because it parallels what you would do if you it parallels what you would do if you it parallels what you would do if you were of that generation or of that ilk.

were of that generation or of that ilk. were of that generation or of that ilk. >> Fit checks are just popular everywhere >> Fit checks are just popular everywhere >> Fit checks are just popular everywhere now, right? Like um now, right? Like um now, right? Like um >> there's a a Tik Tok trend that's >> there's a a Tik Tok trend that's >> there's a a Tik Tok trend that's happening right now where it's like, you happening right now where it's like, you happening right now where it's like, you know, you and your partner or you and know, you and your partner or you and know, you and your partner or you and your best friends and I don't know how your best friends and I don't know how your best friends and I don't know how you'd see that you're not in Tik Tok, you'd see that you're not in Tik Tok, you'd see that you're not in Tik Tok, but I've seen it. And uh by the way, I but I've seen it. And uh by the way, I but I've seen it. And uh by the way, I have to take an aside here and just say have to take an aside here and just say have to take an aside here and just say that like you know how you have some that like you know how you have some that like you know how you have some friends that are just a little bit friends that are just a little bit friends that are just a little bit holier than thou. holier than thou. holier than thou. >> It's not me, the master guard minister. >> It's not me, the master guard minister. >> It's not me, the master guard minister. >> I mean, he is a pastor, so I suppose he >> I mean, he is a pastor, so I suppose he >> I mean, he is a pastor, so I suppose he should be holier than me. No, of course, should be holier than me. No, of course, should be holier than me. No, of course, we're all ministers of the gospel. we're all ministers of the gospel. we're all ministers of the gospel. That's right. That's right. That's right. >> And so Alex will take any opportunity >> And so Alex will take any opportunity >> And so Alex will take any opportunity that he can to let you know that one, that he can to let you know that one, that he can to let you know that one, we're all going to die. we're all going to die. we're all going to die. >> That's right. >> That's right. >> That's right. >> And two, he's not on TikTok. >> And two, he's not on TikTok. >> And two, he's not on TikTok. And it's just it just reeks of And it's just it just reeks of And it's just it just reeks of sanctimony that I have been trying to sanctimony that I have been trying to sanctimony that I have been trying to not so subtly imply to him that he not so subtly imply to him that he not so subtly imply to him that he doesn't have to tell us every time. But doesn't have to tell us every time. But doesn't have to tell us every time. But now we've kind of reached the point now we've kind of reached the point now we've kind of reached the point where he started like posting Tik Toks where he started like posting Tik Toks where he started like posting Tik Toks like in the Slack thread and I'm like like in the Slack thread and I'm like like in the Slack thread and I'm like because I'm free. because I'm free. because I'm free. >> Where'd you find that? How'd you get >> Where'd you find that? How'd you get >> Where'd you find that? How'd you get that? that? that? >> Because this has happened before where >> Because this has happened before where >> Because this has happened before where he's quit Tik Tok and then just like he's quit Tik Tok and then just like he's quit Tik Tok and then just like subtly 4 months later be like, "Oh yeah, subtly 4 months later be like, "Oh yeah, subtly 4 months later be like, "Oh yeah, I reinstalled it."

I reinstalled it." I reinstalled it." >> Yeah. >> Yeah. >> Yeah. >> Are you going to do that again? >> Are you going to do that again? >> Are you going to do that again? >> I really don't think so. No. As long as >> I really don't think so. No. As long as >> I really don't think so. No. As long as I keep you on trend, you won't need to. I keep you on trend, you won't need to. I keep you on trend, you won't need to. So fit checks. There's this one trend So fit checks. There's this one trend So fit checks. There's this one trend that's going on. Apparently, Alex has that's going on. Apparently, Alex has that's going on. Apparently, Alex has seen it. Again, I don't know how he seen it. Again, I don't know how he seen it. Again, I don't know how he would. would. would. >> I don't know where. I think I may have >> I don't know where. I think I may have >> I don't know where. I think I may have seen on on Instagram. seen on on Instagram. seen on on Instagram. >> You saw it on Facebook eight months >> You saw it on Facebook eight months >> You saw it on Facebook eight months after. after. after. Um, Um, Um, >> so let's say it's Alex and I make this >> so let's say it's Alex and I make this >> so let's say it's Alex and I make this video and I go like, "Oh, sorry, we were video and I go like, "Oh, sorry, we were video and I go like, "Oh, sorry, we were late. Alex was throwing a fit." And then late. Alex was throwing a fit." And then late. Alex was throwing a fit." And then it cuts to Alex and it's showing like, it cuts to Alex and it's showing like, it cuts to Alex and it's showing like, you know, the outfit that he put on. He you know, the outfit that he put on. He you know, the outfit that he put on. He wasn't throwing an angry fit. And and wasn't throwing an angry fit. And and wasn't throwing an angry fit. And and and and so fit checks have become this and and so fit checks have become this and and so fit checks have become this like big part of culture. And like big part of culture. And like big part of culture. And >> this has history, right? Think about >> this has history, right? Think about >> this has history, right? Think about dressing your Sunday best. dressing your Sunday best. dressing your Sunday best. >> For sure. >> For sure. >> For sure. >> What's funny about this trend is that >> What's funny about this trend is that >> What's funny about this trend is that it's being picked up by Gen Z, but it it's being picked up by Gen Z, but it it's being picked up by Gen Z, but it skipped us as millennials because we skipped us as millennials because we skipped us as millennials because we were the generation that said like, were the generation that said like, were the generation that said like, "Come as you are." That was our language "Come as you are." That was our language "Come as you are." That was our language and verbiage. We're like, "Hey, the and verbiage. We're like, "Hey, the and verbiage. We're like, "Hey, the church is for everyone. You don't need church is for everyone. You don't need church is for everyone. You don't need to dress up in your suit and tie." Our to dress up in your suit and tie." Our to dress up in your suit and tie." Our parents were wearing suit and ties. And parents were wearing suit and ties. And parents were wearing suit and ties. And then we showed up to church. We, you then we showed up to church. We, you then we showed up to church. We, you know, we got our first opportunity to know, we got our first opportunity to know, we got our first opportunity to preach and it's like, "Watch this. I'm preach and it's like, "Watch this. I'm preach and it's like, "Watch this. I'm going to wear ripped jeans when I get up going to wear ripped jeans when I get up going to wear ripped jeans when I get up there to the pulpit." there to the pulpit." there to the pulpit." >> Oh, yeah. Then I got talked to.

>> Oh, yeah. Then I got talked to. >> Oh, yeah. Then I got talked to. >> Yes. >> Yes. >> Yes. And and so now the generation after is And and so now the generation after is And and so now the generation after is like, you know, it's okay to not look like, you know, it's okay to not look like, you know, it's okay to not look like a slob. In fact, we're going to use like a slob. In fact, we're going to use like a slob. In fact, we're going to use Sunday to to dress up. And Sunday to to dress up. And Sunday to to dress up. And interestingly, I have this in my own interestingly, I have this in my own interestingly, I have this in my own life because I don't go anywhere. I life because I don't go anywhere. I life because I don't go anywhere. I literally never leave the house. I come literally never leave the house. I come literally never leave the house. I come to the office once a week to record this to the office once a week to record this to the office once a week to record this podcast. I work from home. I am in my podcast. I work from home. I am in my podcast. I work from home. I am in my jammies all the time. If you drive down jammies all the time. If you drive down jammies all the time. If you drive down our street, I will look like, you know, our street, I will look like, you know, our street, I will look like, you know, wellto-do white trash cuz I'm just like wellto-do white trash cuz I'm just like wellto-do white trash cuz I'm just like sitting in my jammies on the front lawn sitting in my jammies on the front lawn sitting in my jammies on the front lawn like eating my yogurt and listening to a like eating my yogurt and listening to a like eating my yogurt and listening to a podcast at 11 a.m. Like, does he not podcast at 11 a.m. Like, does he not podcast at 11 a.m. Like, does he not have a job? No, not a real job. I did have a job? No, not a real job. I did have a job? No, not a real job. I did all my content writing at 5:00 a.m. You all my content writing at 5:00 a.m. You all my content writing at 5:00 a.m. You were still asleep. were still asleep. were still asleep. >> Um, >> Um, >> Um, >> so Sunday when we go to church is like >> so Sunday when we go to church is like >> so Sunday when we go to church is like put on real clothes. put on real clothes. put on real clothes. >> Oh, I can wear my clothes. So, so I kind >> Oh, I can wear my clothes. So, so I kind >> Oh, I can wear my clothes. So, so I kind of get it now. Recording it and of get it now. Recording it and of get it now. Recording it and publishing it. It's just kind of publishing it. It's just kind of publishing it. It's just kind of interesting that these trends which we interesting that these trends which we interesting that these trends which we assign virtue to or lack of virtue often assign virtue to or lack of virtue often assign virtue to or lack of virtue often are so infiltrated by cultural are so infiltrated by cultural are so infiltrated by cultural preferences and it can be really tough preferences and it can be really tough preferences and it can be really tough to untangle what is cultural preference to untangle what is cultural preference to untangle what is cultural preference and what is like actual virtue or and what is like actual virtue or and what is like actual virtue or morality. This one skipped us as morality. This one skipped us as morality. This one skipped us as millennials. My guess is that first millennials. My guess is that first millennials. My guess is that first category of no vowels was a bunch of Gen category of no vowels was a bunch of Gen category of no vowels was a bunch of Gen Z being like, "Why are you so strange?"

Z being like, "Why are you so strange?" Z being like, "Why are you so strange?" And the second one was a couple And the second one was a couple And the second one was a couple millennials being like, "Why do you care millennials being like, "Why do you care millennials being like, "Why do you care what you look like?" what you look like?" what you look like?" >> Yeah. Yeah. I I've seen this come up uh >> Yeah. Yeah. I I've seen this come up uh >> Yeah. Yeah. I I've seen this come up uh often like couples will do this. Uh often like couples will do this. Uh often like couples will do this. Uh they'll be in their jammies and then they'll be in their jammies and then they'll be in their jammies and then they'll do an inc camera transition or they'll do an inc camera transition or they'll do an inc camera transition or something and boom, they're in their something and boom, they're in their something and boom, they're in their Sunday best, which Sunday best, which Sunday best, which in in in isolation in a vacuum, I don't in in in isolation in a vacuum, I don't in in in isolation in a vacuum, I don't think is trying to say anything. But I think is trying to say anything. But I think is trying to say anything. But I understand the sentiment from the one understand the sentiment from the one understand the sentiment from the one person who wrote in is like yeah it's person who wrote in is like yeah it's person who wrote in is like yeah it's kind of giving like um you know how did kind of giving like um you know how did kind of giving like um you know how did they say I don't want to quote them um they say I don't want to quote them um they say I don't want to quote them um it's giving like dress like us or don't it's giving like dress like us or don't it's giving like dress like us or don't come and so I hear that too so get the come and so I hear that too so get the come and so I hear that too so get the fit checks out of here. fit checks out of here. fit checks out of here. >> I'm kind of for here for them like I'm >> I'm kind of for here for them like I'm >> I'm kind of for here for them like I'm not going to do them not going to do them not going to do them >> right >> right >> right >> but you like to consume them. >> but you like to consume them. >> but you like to consume them. >> I'm not going to say that. I'm just >> I'm not going to say that. I'm just >> I'm not going to say that. I'm just gonna say like I think that I understand gonna say like I think that I understand gonna say like I think that I understand why you're doing this and I like the why you're doing this and I like the why you're doing this and I like the idea of like hey Sunday I'm going to idea of like hey Sunday I'm going to idea of like hey Sunday I'm going to like dress up with my family and we're like dress up with my family and we're like dress up with my family and we're gonna go out. gonna go out. gonna go out. >> Yeah. >> Yeah. >> Yeah. >> In my ripped jeans. >> In my ripped jeans. >> In my ripped jeans. >> All right, moving on. Next category >> All right, moving on. Next category >> All right, moving on. Next category designs. Um so there's a lot of these. designs. Um so there's a lot of these. designs. Um so there's a lot of these. Um so let's see if we either agree or Um so let's see if we either agree or Um so let's see if we either agree or disagree with some of them. disagree with some of them. disagree with some of them. >> I'm going to read them all. >> I'm going to read them all. >> I'm going to read them all. >> Okay. >> Okay. >> Okay. >> And then we'll kind of circle back.

>> And then we'll kind of circle back. >> And then we'll kind of circle back. >> Yeah. >> Yeah. >> Yeah. >> Making everything grainy. Small fonts. >> Making everything grainy. Small fonts. >> Making everything grainy. Small fonts. Small fonts. Small fonts. Small fonts. and lots of empty space. I said what I and lots of empty space. I said what I and lots of empty space. I said what I said. said. said. >> This guy hates negative space. >> This guy hates negative space. >> This guy hates negative space. >> Ultra fast cut videos. >> Ultra fast cut videos. >> Ultra fast cut videos. >> The first letter of the title being >> The first letter of the title being >> The first letter of the title being script font. Everything else is serif. script font. Everything else is serif. script font. Everything else is serif. >> Vertical video. Just kidding. That's not >> Vertical video. Just kidding. That's not >> Vertical video. Just kidding. That's not a trend. You're just hating an aspect a trend. You're just hating an aspect a trend. You're just hating an aspect ratio. ratio. ratio. >> Oh, I did include it. Pallet walls or >> Oh, I did include it. Pallet walls or >> Oh, I did include it. Pallet walls or rustic wood walls on stage. Okay. Uh rustic wood walls on stage. Okay. Uh rustic wood walls on stage. Okay. Uh prism filters coming at you. Minimal prism filters coming at you. Minimal prism filters coming at you. Minimal modern design. It is void of beauty. modern design. It is void of beauty. modern design. It is void of beauty. Dark and grainy photography. Dark and grainy photography. Dark and grainy photography. Nearly every photo being blurry. Nearly every photo being blurry. Nearly every photo being blurry. >> All right. Any that stand out to you >> All right. Any that stand out to you >> All right. Any that stand out to you that you go, you know what? Yeah, I that you go, you know what? Yeah, I that you go, you know what? Yeah, I don't care for that. don't care for that. don't care for that. >> Yeah. I mean, we already touched on the >> Yeah. I mean, we already touched on the >> Yeah. I mean, we already touched on the pallet walls a little bit. They had a pallet walls a little bit. They had a pallet walls a little bit. They had a moment where just about any and every moment where just about any and every moment where just about any and every church, whether you were online or not, church, whether you were online or not, church, whether you were online or not, it's like somehow the pallet wall found it's like somehow the pallet wall found it's like somehow the pallet wall found you. you. you. >> Um, they seem to have, and we're going >> Um, they seem to have, and we're going >> Um, they seem to have, and we're going to talk about some like worship space to talk about some like worship space to talk about some like worship space aesthetic later on. I think the pallet aesthetic later on. I think the pallet aesthetic later on. I think the pallet walls have mostly been replaced by some walls have mostly been replaced by some walls have mostly been replaced by some other things. other things. other things. >> Um, so those are certainly out. I don't >> Um, so those are certainly out. I don't >> Um, so those are certainly out. I don't know. Like I'm here for a small font. Um know. Like I'm here for a small font. Um know. Like I'm here for a small font. Um I I I don't know why people like I I I don't know why people like I I I don't know why people like multiple people were were upset about multiple people were were upset about multiple people were were upset about that.

that. that. >> Like I like a small either like a >> Like I like a small either like a >> Like I like a small either like a monospace font or something. monospace font or something. monospace font or something. >> Negative space. Good. >> Negative space. Good. >> Negative space. Good. >> Yeah. A little bit of grain. Did grain >> Yeah. A little bit of grain. Did grain >> Yeah. A little bit of grain. Did grain ever hurt anybody? ever hurt anybody? ever hurt anybody? >> I mean I thought Gen Z was all about >> I mean I thought Gen Z was all about >> I mean I thought Gen Z was all about like you know natural photography. And like you know natural photography. And like you know natural photography. And maybe these are the millennials that are maybe these are the millennials that are maybe these are the millennials that are like you know remember flat design like you know remember flat design like you know remember flat design everything was so clean and now it's all everything was so clean and now it's all everything was so clean and now it's all grainy and and and what they're saying grainy and and and what they're saying grainy and and and what they're saying is is like is is like is is like >> you can just make something that like is >> you can just make something that like is >> you can just make something that like is so ugly that you can't so ugly that you can't so ugly that you can't >> you can't not say that that is >> you can't not say that that is >> you can't not say that that is objectively good to look at. the blur, objectively good to look at. the blur, objectively good to look at. the blur, the dark, the grain, right? Like it's the dark, the grain, right? Like it's the dark, the grain, right? Like it's just so just so just so edgy, grungy. It's just grunge. It's so edgy, grungy. It's just grunge. It's so edgy, grungy. It's just grunge. It's so grunge that it doesn't look nice. grunge that it doesn't look nice. grunge that it doesn't look nice. >> Yeah. >> Yeah. >> Yeah. >> Seems like everything in moderation, >> Seems like everything in moderation, >> Seems like everything in moderation, right? Like if you have right? Like if you have right? Like if you have >> u a little like at our church, our >> u a little like at our church, our >> u a little like at our church, our little welcome wall, it has a a wood little welcome wall, it has a a wood little welcome wall, it has a a wood pallet background and because it's not pallet background and because it's not pallet background and because it's not over the top, it's not the back of our over the top, it's not the back of our over the top, it's not the back of our our worship center, like it still works. our worship center, like it still works. our worship center, like it still works. Or a little bit of grain on a photo goes Or a little bit of grain on a photo goes Or a little bit of grain on a photo goes a long way. a lot of grain turns it into a long way. a lot of grain turns it into a long way. a lot of grain turns it into grudge. Same with um someone mentioned, grudge. Same with um someone mentioned, grudge. Same with um someone mentioned, you know, uh blurred photographs. I'm you know, uh blurred photographs. I'm you know, uh blurred photographs. I'm actually loving that trend that I'm actually loving that trend that I'm actually loving that trend that I'm seeing where uh photographers are seeing where uh photographers are seeing where uh photographers are reintroducing motion into photography.

reintroducing motion into photography. reintroducing motion into photography. I've noticed that. But if every post on I've noticed that. But if every post on I've noticed that. But if every post on your grid or your feed is has motion or your grid or your feed is has motion or your grid or your feed is has motion or is blur, it's like, okay, like that went is blur, it's like, okay, like that went is blur, it's like, okay, like that went a little bit too far. But any any of a little bit too far. But any any of a little bit too far. But any any of these in moderation, I don't see any any these in moderation, I don't see any any these in moderation, I don't see any any problem with that. problem with that. problem with that. >> Yeah, that's fair. And that gets back to >> Yeah, that's fair. And that gets back to >> Yeah, that's fair. And that gets back to the comment earlier where if a trend is the comment earlier where if a trend is the comment earlier where if a trend is so pervasive that you cannot escape it, so pervasive that you cannot escape it, so pervasive that you cannot escape it, it burns bright, but it doesn't burn for it burns bright, but it doesn't burn for it burns bright, but it doesn't burn for a long time. And the wood pallet walls a long time. And the wood pallet walls a long time. And the wood pallet walls are kind of like that. Plants on stage are kind of like that. Plants on stage are kind of like that. Plants on stage were like that where they disappeared were like that where they disappeared were like that where they disappeared for like two decades because every for like two decades because every for like two decades because every single church had the fake plants on single church had the fake plants on single church had the fake plants on stage that we were like, you know what, stage that we were like, you know what, stage that we were like, you know what, plants bad? Are plants bad? No. But the plants bad? Are plants bad? No. But the plants bad? Are plants bad? No. But the trend was just so in your face that we trend was just so in your face that we trend was just so in your face that we needed to take a break. We all needed to needed to take a break. We all needed to needed to take a break. We all needed to cleanse the plant pallet before we were cleanse the plant pallet before we were cleanse the plant pallet before we were ready to reintroduce ourselves into it ready to reintroduce ourselves into it ready to reintroduce ourselves into it in a new way. Okay, next category. in a new way. Okay, next category. in a new way. Okay, next category. Brady, I'm sorry to say, but we've got Brady, I'm sorry to say, but we've got Brady, I'm sorry to say, but we've got lots of folks coming for the skit reels. lots of folks coming for the skit reels. lots of folks coming for the skit reels. Yeah, probably the most popular Yeah, probably the most popular Yeah, probably the most popular response. I did not even include them response. I did not even include them response. I did not even include them all because it would have become all because it would have become all because it would have become redundant. It might be redundant what redundant. It might be redundant what redundant. It might be redundant what I'm about to read anyway. The cringe I'm about to read anyway. The cringe I'm about to read anyway. The cringe reels, funny, yes. Cringe, no. reels, funny, yes. Cringe, no. reels, funny, yes. Cringe, no. Duplicating the same church social real Duplicating the same church social real Duplicating the same church social real memes that everyone else is doing. Corny memes that everyone else is doing. Corny memes that everyone else is doing. Corny real trends. Every single church on my real trends. Every single church on my real trends. Every single church on my feed jumping on the same Tik Tok trend.

feed jumping on the same Tik Tok trend. feed jumping on the same Tik Tok trend. When reals involve violence, like diving When reals involve violence, like diving When reals involve violence, like diving into chairs or slapping people. Reels into chairs or slapping people. Reels into chairs or slapping people. Reels that make pastor do cheesy things to that make pastor do cheesy things to that make pastor do cheesy things to gain views. The trust fall trend that gain views. The trust fall trend that gain views. The trust fall trend that lets people fall as an invite to church. lets people fall as an invite to church. lets people fall as an invite to church. So those were some specific ones at the So those were some specific ones at the So those were some specific ones at the end. end. end. >> This is exactly what we just spoke to. >> This is exactly what we just spoke to. >> This is exactly what we just spoke to. If you go to your Instagram feed and you If you go to your Instagram feed and you If you go to your Instagram feed and you are like at all are like at all are like at all >> recognized by Instagram to be in the >> recognized by Instagram to be in the >> recognized by Instagram to be in the church space, your feed will invariably church space, your feed will invariably church space, your feed will invariably have a heavy concentration of this type have a heavy concentration of this type have a heavy concentration of this type of content. And so it can be the type of of content. And so it can be the type of of content. And so it can be the type of content that you see so much of that you content that you see so much of that you content that you see so much of that you begin to just have like this complete begin to just have like this complete begin to just have like this complete ick towards it. Now, in the past, we've ick towards it. Now, in the past, we've ick towards it. Now, in the past, we've talked about this in terms of church's talked about this in terms of church's talked about this in terms of church's social strategy and that like if this is social strategy and that like if this is social strategy and that like if this is all that you do, it's probably not going all that you do, it's probably not going all that you do, it's probably not going to help you fulfill the mission, right, to help you fulfill the mission, right, to help you fulfill the mission, right, >> of your church because it's lacking the >> of your church because it's lacking the >> of your church because it's lacking the ability to exit the church subculture ability to exit the church subculture ability to exit the church subculture and reach people that you care to reach and reach people that you care to reach and reach people that you care to reach that are far from God, that are local to that are far from God, that are local to that are far from God, that are local to your church. Now, on last week's your church. Now, on last week's your church. Now, on last week's episode, we talked about Instagram's big episode, we talked about Instagram's big episode, we talked about Instagram's big changes and this supply and demand ratio changes and this supply and demand ratio changes and this supply and demand ratio and how if it's not as predictable for and how if it's not as predictable for and how if it's not as predictable for us as churches to reach new audiences us as churches to reach new audiences us as churches to reach new audiences that are local to us using Instagram's that are local to us using Instagram's that are local to us using Instagram's free distribution, still possible, still free distribution, still possible, still free distribution, still possible, still a big part of what we do, but like that a big part of what we do, but like that a big part of what we do, but like that free reach is not as easy to gain, then free reach is not as easy to gain, then free reach is not as easy to gain, then that kind of opens up more alternative that kind of opens up more alternative that kind of opens up more alternative strategies. It's like if you have like a strategies. It's like if you have like a strategies. It's like if you have like a job offer that is giving you like twice job offer that is giving you like twice job offer that is giving you like twice as much money as any other be like well as much money as any other be like well as much money as any other be like well >> even if it's a bit farther away or even

>> even if it's a bit farther away or even >> even if it's a bit farther away or even if it's like you know not every single if it's like you know not every single if it's like you know not every single thing that I want like it's it's twice thing that I want like it's it's twice thing that I want like it's it's twice as much money but now if that job offer as much money but now if that job offer as much money but now if that job offer was like you know 10% more 20% more and was like you know 10% more 20% more and was like you know 10% more 20% more and you looked at like okay this is a bit you looked at like okay this is a bit you looked at like okay this is a bit less money but maybe I can do this or less money but maybe I can do this or less money but maybe I can do this or this is a bit less money but I can do this is a bit less money but I can do this is a bit less money but I can do this it's closer to home then you could this it's closer to home then you could this it's closer to home then you could start like evaluating and that's kind of start like evaluating and that's kind of start like evaluating and that's kind of where we're at the point with where we're at the point with where we're at the point with >> with social and so I'm not here to like >> with social and so I'm not here to like >> with social and so I'm not here to like update my take on skit reels. But if we update my take on skit reels. But if we update my take on skit reels. But if we understand that the likelihood we reach understand that the likelihood we reach understand that the likelihood we reach new audiences is lesser than it was 24 new audiences is lesser than it was 24 new audiences is lesser than it was 24 months ago, months ago, months ago, >> I think that puts a greater spotlight on >> I think that puts a greater spotlight on >> I think that puts a greater spotlight on the value of creating these skit reels. the value of creating these skit reels. the value of creating these skit reels. Even if we understand that their only Even if we understand that their only Even if we understand that their only inherent value is like spotlighting inherent value is like spotlighting inherent value is like spotlighting church community with the people that go church community with the people that go church community with the people that go to your church already. Like sure, it to your church already. Like sure, it to your church already. Like sure, it gets 100,000 views and like people gets 100,000 views and like people gets 100,000 views and like people outside of your church see it and we outside of your church see it and we outside of your church see it and we know they're in the Christian subculture know they're in the Christian subculture know they're in the Christian subculture and we know that we're just using that and we know that we're just using that and we know that we're just using that as a basic way of saying like, "Oh, this as a basic way of saying like, "Oh, this as a basic way of saying like, "Oh, this is fun. These these are my people or I'm is fun. These these are my people or I'm is fun. These these are my people or I'm going to use this as inspiration." It in going to use this as inspiration." It in going to use this as inspiration." It in no way impacts your church's local no way impacts your church's local no way impacts your church's local mission. But mission. But mission. But >> what that also means is probably every >> what that also means is probably every >> what that also means is probably every single person in your church saw that single person in your church saw that single person in your church saw that video and it's like a fun thing. Oh, video and it's like a fun thing. Oh, video and it's like a fun thing. Oh, look, we made a funny thing and like look, we made a funny thing and like look, we made a funny thing and like there's value in like culture in that there's value in like culture in that there's value in like culture in that way. It's the reason though why we do way. It's the reason though why we do way. It's the reason though why we do affinity groups where we're just like affinity groups where we're just like affinity groups where we're just like rubbing shoulders and playing pickle rubbing shoulders and playing pickle rubbing shoulders and playing pickle ball and and it's like is pickle ball ball and and it's like is pickle ball ball and and it's like is pickle ball bringing us closer to Jesus like yes bringing us closer to Jesus like yes bringing us closer to Jesus like yes because it's strengthening the community because it's strengthening the community because it's strengthening the community and that inerson community is superior and that inerson community is superior and that inerson community is superior to online community but the online to online community but the online to online community but the online community version is the congruent community version is the congruent community version is the congruent alternative or like alternative or like alternative or like >> manifestation expression of what we do >> manifestation expression of what we do >> manifestation expression of what we do in person. And so like I don't want to in person. And so like I don't want to in person. And so like I don't want to like poo poo on these like 100%. um they

like poo poo on these like 100%. um they like poo poo on these like 100%. um they obviously have been overdone, but like obviously have been overdone, but like obviously have been overdone, but like if nothing else, there's some fun value if nothing else, there's some fun value if nothing else, there's some fun value with your church and especially if with your church and especially if with your church and especially if you're getting younger people to do this you're getting younger people to do this you're getting younger people to do this and they're actually making this and they're actually making this and they're actually making this content. It's not like you're roping in content. It's not like you're roping in content. It's not like you're roping in like the senior leaders, but there's like the senior leaders, but there's like the senior leaders, but there's this ground swell of people in your this ground swell of people in your this ground swell of people in your church who are doing this as like an church who are doing this as like an church who are doing this as like an actual ministry activity, then even more actual ministry activity, then even more actual ministry activity, then even more so. so. so. >> Yeah, that's good. Just if you're in a >> Yeah, that's good. Just if you're in a >> Yeah, that's good. Just if you're in a Menanite or Anabaptist uh community, Menanite or Anabaptist uh community, Menanite or Anabaptist uh community, maybe stay away from the violent ones as maybe stay away from the violent ones as maybe stay away from the violent ones as this one user points out. this one user points out. this one user points out. >> The one we showed the other day where >> The one we showed the other day where >> The one we showed the other day where they were like come to baptism and like they were like come to baptism and like they were like come to baptism and like in the background the guy's drowning the in the background the guy's drowning the in the background the guy's drowning the dude. dude. dude. >> Maybe we're the problem. >> Maybe we're the problem. >> Maybe we're the problem. >> Yeah. Okay. We talked about uh wood >> Yeah. Okay. We talked about uh wood >> Yeah. Okay. We talked about uh wood panels already. After the wood panels, panels already. After the wood panels, panels already. After the wood panels, you know where churches went next? The you know where churches went next? The you know where churches went next? The black box. black box. black box. >> Yes. Super dark churches, no lights, no >> Yes. Super dark churches, no lights, no >> Yes. Super dark churches, no lights, no color, everything black and gray light color, everything black and gray light color, everything black and gray light shows. Am I old? shows. Am I old? shows. Am I old? >> Maybe based off the way you wrote it, >> Maybe based off the way you wrote it, >> Maybe based off the way you wrote it, you may be old. gray. Why is everything you may be old. gray. Why is everything you may be old. gray. Why is everything gray? Smoke machines, hazers, bright gray? Smoke machines, hazers, bright gray? Smoke machines, hazers, bright lights in my eyes. I've never heard some lights in my eyes. I've never heard some lights in my eyes. I've never heard some say I've never ever heard someone say, say I've never ever heard someone say, say I've never ever heard someone say, "Man, those movers in my face are "Man, those movers in my face are "Man, those movers in my face are awesome."

awesome." awesome." >> Again, this is a generational thing. >> Again, this is a generational thing. >> Again, this is a generational thing. We're starting to see the like rembrace We're starting to see the like rembrace We're starting to see the like rembrace of auditoriums or congregations that are of auditoriums or congregations that are of auditoriums or congregations that are bright. Like the quintessential example bright. Like the quintessential example bright. Like the quintessential example of that was like the Crystal Cathedral of that was like the Crystal Cathedral of that was like the Crystal Cathedral in Anaheim for the longest time where it in Anaheim for the longest time where it in Anaheim for the longest time where it was just like the brightest room and you was just like the brightest room and you was just like the brightest room and you grew up like seeing that on TV and then grew up like seeing that on TV and then grew up like seeing that on TV and then seeing all the different like versions seeing all the different like versions seeing all the different like versions of that like in your own local space and of that like in your own local space and of that like in your own local space and you were like man like it'd be kind of I you were like man like it'd be kind of I you were like man like it'd be kind of I don't know if I like this because it's don't know if I like this because it's don't know if I like this because it's just so pervasive and then what happens just so pervasive and then what happens just so pervasive and then what happens the exact opposite trend emerges as a the exact opposite trend emerges as a the exact opposite trend emerges as a response to the predominant trend. And response to the predominant trend. And response to the predominant trend. And then what happens is now we're all in then what happens is now we're all in then what happens is now we're all in these black boxes where there are these black boxes where there are these black boxes where there are spotlights like hey there's no spotlights like hey there's no spotlights like hey there's no distractions. It's just like a spotlight distractions. It's just like a spotlight distractions. It's just like a spotlight on the singer and like there's no so you on the singer and like there's no so you on the singer and like there's no so you like in youth group this was a feature like in youth group this was a feature like in youth group this was a feature not a bug because the idea was like you not a bug because the idea was like you not a bug because the idea was like you don't need to be like on a Sunday don't need to be like on a Sunday don't need to be like on a Sunday morning where like everyone can see you morning where like everyone can see you morning where like everyone can see you raise your hands. You are in a private raise your hands. You are in a private raise your hands. You are in a private space with God. There are no space with God. There are no space with God. There are no distractions. It's just you. No one's distractions. It's just you. No one's distractions. It's just you. No one's looking at you. No one can even see you. looking at you. No one can even see you. looking at you. No one can even see you. So if you want to raise your hands for So if you want to raise your hands for So if you want to raise your hands for the first time and you've never felt the first time and you've never felt the first time and you've never felt comfortable, great. You want to dance?

comfortable, great. You want to dance? comfortable, great. You want to dance? Great. you want to like, you know, do Great. you want to like, you know, do Great. you want to like, you know, do worship that would be a distraction on a worship that would be a distraction on a worship that would be a distraction on a Sunday morning because everyone would be Sunday morning because everyone would be Sunday morning because everyone would be looking at you. Fine. Like, go looking at you. Fine. Like, go looking at you. Fine. Like, go charismatic. Do it by it's not going to charismatic. Do it by it's not going to charismatic. Do it by it's not going to be a problem. That was awesome. That had be a problem. That was awesome. That had be a problem. That was awesome. That had great merit and value. And what I want great merit and value. And what I want great merit and value. And what I want to highlight is every time there's a to highlight is every time there's a to highlight is every time there's a crazy pervasive trend that we then go to crazy pervasive trend that we then go to crazy pervasive trend that we then go to the exact opposite with, we assign this the exact opposite with, we assign this the exact opposite with, we assign this like, oh, why did we do this? This was like, oh, why did we do this? This was like, oh, why did we do this? This was awful. It's like, no, we're just so sick awful. It's like, no, we're just so sick awful. It's like, no, we're just so sick of it that we're almost forgetting why of it that we're almost forgetting why of it that we're almost forgetting why we did it in the first place. And now we did it in the first place. And now we did it in the first place. And now we're coming back to like these lighter we're coming back to like these lighter we're coming back to like these lighter auditoriums cuz we're like, why is auditoriums cuz we're like, why is auditoriums cuz we're like, why is everything dark and like everything dark and like everything dark and like >> like you can't see anything? Like, why >> like you can't see anything? Like, why >> like you can't see anything? Like, why does this feel like a club? Like, you does this feel like a club? Like, you does this feel like a club? Like, you know, it's okay to have brightness and know, it's okay to have brightness and know, it's okay to have brightness and sun rays, sun, that's God, angels, sun rays, sun, that's God, angels, sun rays, sun, that's God, angels, light. There's lots of reason why this light. There's lots of reason why this light. There's lots of reason why this imagery would make sense in a place of imagery would make sense in a place of imagery would make sense in a place of worship. And and I'm all for that. I I I worship. And and I'm all for that. I I I worship. And and I'm all for that. I I I just in all trends as I get older, I'm just in all trends as I get older, I'm just in all trends as I get older, I'm just so old now. I guess I can recognize just so old now. I guess I can recognize just so old now. I guess I can recognize I remember why we did this. And surely I remember why we did this. And surely I remember why we did this. And surely it was one expression of a value and it was one expression of a value and it was one expression of a value and it's not the only expression. And if it it's not the only expression. And if it it's not the only expression. And if it is a pervasive expression where it's all is a pervasive expression where it's all is a pervasive expression where it's all we see, I can understand why people we see, I can understand why people we see, I can understand why people would say, you know, we're kind of would say, you know, we're kind of would say, you know, we're kind of missing something if we only have missing something if we only have missing something if we only have churches that look like this.

churches that look like this. churches that look like this. >> I have a bit of like an esoteric take on >> I have a bit of like an esoteric take on >> I have a bit of like an esoteric take on this. I from my view, this pendulum from this. I from my view, this pendulum from this. I from my view, this pendulum from like whatever it was before the black like whatever it was before the black like whatever it was before the black box to the black box and now back away box to the black box and now back away box to the black box and now back away from the black box in my view seems to from the black box in my view seems to from the black box in my view seems to be motivated a little bit by our be motivated a little bit by our be motivated a little bit by our relationship to technology because I relationship to technology because I relationship to technology because I remember when we got our first remember when we got our first remember when we got our first projector. We moved away from like the projector. We moved away from like the projector. We moved away from like the bulb projector with the slides bulb projector with the slides bulb projector with the slides >> overheads >> overheads >> overheads >> to like uh it wasn't LED then it was uh >> to like uh it wasn't LED then it was uh >> to like uh it wasn't LED then it was uh or laser like whatever was before that or laser like whatever was before that or laser like whatever was before that you know a 720p projector and I remember you know a 720p projector and I remember you know a 720p projector and I remember the pain point was like oh it's really the pain point was like oh it's really the pain point was like oh it's really hard to see on the screen because you've hard to see on the screen because you've hard to see on the screen because you've been in our church the whole left wall been in our church the whole left wall been in our church the whole left wall which is the long wall of our our which is the long wall of our our which is the long wall of our our worship space is windows and like the worship space is windows and like the worship space is windows and like the daylight is making it really hard to see daylight is making it really hard to see daylight is making it really hard to see the screen and so with this techn the screen and so with this techn the screen and so with this techn technological shift to digital technological shift to digital technological shift to digital projectors multiple screens um LED projectors multiple screens um LED projectors multiple screens um LED lights and sure moving lights and all lights and sure moving lights and all lights and sure moving lights and all these things they they become accessible these things they they become accessible these things they they become accessible to the church. We darken the space to to the church. We darken the space to to the church. We darken the space to embrace this technology. It's like okay embrace this technology. It's like okay embrace this technology. It's like okay well we we we want to leverage this well we we we want to leverage this well we we we want to leverage this technology these new projectors. We need technology these new projectors. We need technology these new projectors. We need to create this um darker environment to to create this um darker environment to to create this um darker environment to show off not in a in a haunty way but show off not in a in a haunty way but show off not in a in a haunty way but but like in a hotty way but like show but like in a hotty way but like show but like in a hotty way but like show off this technology. We want the off this technology. We want the off this technology. We want the projector to be visible. We want to use projector to be visible. We want to use projector to be visible. We want to use these new LED lights because they're these new LED lights because they're these new LED lights because they're accessible to the church now. And now we accessible to the church now. And now we accessible to the church now. And now we swing our pendulum back because our swing our pendulum back because our swing our pendulum back because our relationship to technology has changed.

relationship to technology has changed. relationship to technology has changed. We are so inundated with our OLED We are so inundated with our OLED We are so inundated with our OLED screens that are in our pockets all the screens that are in our pockets all the screens that are in our pockets all the time that like we want something beyond time that like we want something beyond time that like we want something beyond the screens. We want to feel something the screens. We want to feel something the screens. We want to feel something spiritual again. And so we want to look spiritual again. And so we want to look spiritual again. And so we want to look at our worship spaces and not see at our worship spaces and not see at our worship spaces and not see another screen. We want to like see another screen. We want to like see another screen. We want to like see something a little bit like more tactile something a little bit like more tactile something a little bit like more tactile or holy. And so yeah, we let the light or holy. And so yeah, we let the light or holy. And so yeah, we let the light in to to see the to feel the sun or like in to to see the to feel the sun or like in to to see the to feel the sun or like to see the changes of the season outside to see the changes of the season outside to see the changes of the season outside of our worship space to see the leaves of our worship space to see the leaves of our worship space to see the leaves grow and the flowers bloom or whatever. grow and the flowers bloom or whatever. grow and the flowers bloom or whatever. Um so that's my view on it. That's my Um so that's my view on it. That's my Um so that's my view on it. That's my experience um with it. Which leads us experience um with it. Which leads us experience um with it. Which leads us into our next category which is we've into our next category which is we've into our next category which is we've categorized as as display x but has a categorized as as display x but has a categorized as as display x but has a lot to do with like LED wall kind of lot to do with like LED wall kind of lot to do with like LED wall kind of technology. technology. technology. >> LED walls. They hurt my eyes during the >> LED walls. They hurt my eyes during the >> LED walls. They hurt my eyes during the teaching. LED walls. LED walls being teaching. LED walls. LED walls being teaching. LED walls. LED walls being your first purchase before good cameras. your first purchase before good cameras. your first purchase before good cameras. Here's a new one. LED walls. Somehow Here's a new one. LED walls. Somehow Here's a new one. LED walls. Somehow they offer so much creativity that they offer so much creativity that they offer so much creativity that creativity dies. creativity dies. creativity dies. >> Underutilizing >> Underutilizing >> Underutilizing LED walls. LED walls. LED walls. >> Wall towall. LED screens.

>> Wall towall. LED screens. >> Wall towall. LED screens. >> LED wall used as a 2008 PowerPoint >> LED wall used as a 2008 PowerPoint >> LED wall used as a 2008 PowerPoint presentation. presentation. presentation. Thank the Lord. That's the last LED wall Thank the Lord. That's the last LED wall Thank the Lord. That's the last LED wall one. The final two. IMAG during worship one. The final two. IMAG during worship one. The final two. IMAG during worship in all but the very largest auditoriums. in all but the very largest auditoriums. in all but the very largest auditoriums. Just put the words up. And then wide Just put the words up. And then wide Just put the words up. And then wide IMAG shots. You are missing the point by IMAG shots. You are missing the point by IMAG shots. You are missing the point by a wide margin. So I'll be the first to a wide margin. So I'll be the first to a wide margin. So I'll be the first to say we don't have an LED wall at my say we don't have an LED wall at my say we don't have an LED wall at my church. church. church. >> Uh >> Uh >> Uh >> you never have. >> you never have. >> you never have. >> No. Like like we've had like LED lights, >> No. Like like we've had like LED lights, >> No. Like like we've had like LED lights, but no LED walls. I have never been in a but no LED walls. I have never been in a but no LED walls. I have never been in a church that's had it. So, like I don't church that's had it. So, like I don't church that's had it. So, like I don't really have much commentary on this LED really have much commentary on this LED really have much commentary on this LED wall thing, but it did like show up as wall thing, but it did like show up as wall thing, but it did like show up as stark in the responses that clearly stark in the responses that clearly stark in the responses that clearly there's something about like there's something about like there's something about like >> LED walls being extremely popular >> LED walls being extremely popular >> LED walls being extremely popular >> and churches and pastors being like, >> and churches and pastors being like, >> and churches and pastors being like, "Hey, we should get this." And then "Hey, we should get this." And then "Hey, we should get this." And then either like misusing them or not either like misusing them or not either like misusing them or not utilizing them fully or like utilizing them fully or like utilizing them fully or like misunderstanding their best uses. So, I misunderstanding their best uses. So, I misunderstanding their best uses. So, I want to open this up to the comments on want to open this up to the comments on want to open this up to the comments on YouTube. Throw it in the comments. What YouTube. Throw it in the comments. What YouTube. Throw it in the comments. What specifically is it about LED walls that specifically is it about LED walls that specifically is it about LED walls that are being misunderstood? Is it like the are being misunderstood? Is it like the are being misunderstood? Is it like the cost relative to like what they're cost relative to like what they're cost relative to like what they're creating? Or is there something about creating? Or is there something about creating? Or is there something about like why are we doing this? Is it like why are we doing this? Is it like why are we doing this? Is it distracting? Are we misusing it? I want distracting? Are we misusing it? I want distracting? Are we misusing it? I want to talk specifically about the IMAG to talk specifically about the IMAG to talk specifically about the IMAG comments. Okay.

comments. Okay. comments. Okay. >> So, >> So, >> So, there's this principle of proximity that there's this principle of proximity that there's this principle of proximity that I always refer to. And the idea is that I always refer to. And the idea is that I always refer to. And the idea is that how close you are to a subject or a how close you are to a subject or a how close you are to a subject or a screen determines how loud the visual screen determines how loud the visual screen determines how loud the visual volume of that content is. So, for volume of that content is. So, for volume of that content is. So, for example, imagine holding your phone and example, imagine holding your phone and example, imagine holding your phone and you have a video of me and because your you have a video of me and because your you have a video of me and because your phone is phone is phone is 5 in tall, 5 in tall, 5 in tall, >> I have framed myself where you can only >> I have framed myself where you can only >> I have framed myself where you can only really see from the chest up. So, that really see from the chest up. So, that really see from the chest up. So, that way my face is pretty big on the screen, way my face is pretty big on the screen, way my face is pretty big on the screen, but the screen itself is pretty small. but the screen itself is pretty small. but the screen itself is pretty small. >> So, it balances out. Now, imagine >> So, it balances out. Now, imagine >> So, it balances out. Now, imagine there's a video of me where you can see there's a video of me where you can see there's a video of me where you can see myself head to toe and then there's myself head to toe and then there's myself head to toe and then there's still like 2 in above and below me. I still like 2 in above and below me. I still like 2 in above and below me. I would look so far away on that screen would look so far away on that screen would look so far away on that screen that what I'm saying actually would not that what I'm saying actually would not that what I'm saying actually would not have as much authority because of the have as much authority because of the have as much authority because of the principle of proximity. principle of proximity. principle of proximity. >> So what these two people at the end are >> So what these two people at the end are >> So what these two people at the end are acknowledging or identifying with their acknowledging or identifying with their acknowledging or identifying with their critiques is that if you have a wide critiques is that if you have a wide critiques is that if you have a wide image shot, you are literally giving the image shot, you are literally giving the image shot, you are literally giving the same shot that somebody already has same shot that somebody already has same shot that somebody already has sitting in their chair, sitting in their chair, sitting in their chair, >> right? Like you don't need to put that >> right? Like you don't need to put that >> right? Like you don't need to put that on the screen cuz I'm literally that's on the screen cuz I'm literally that's on the screen cuz I'm literally that's the view that I currently have in the the view that I currently have in the the view that I currently have in the room.

room. room. >> 100%. Now, if you want to do like a full >> 100%. Now, if you want to do like a full >> 100%. Now, if you want to do like a full crowd shot, like an overhead as a pallet crowd shot, like an overhead as a pallet crowd shot, like an overhead as a pallet cleanser, we're not talking about that. cleanser, we're not talking about that. cleanser, we're not talking about that. We're talking We're talking We're talking >> or something really tight. >> or something really tight. >> or something really tight. >> Right. Exactly. And then the other >> Right. Exactly. And then the other >> Right. Exactly. And then the other comment is like unless you're in a comment is like unless you're in a comment is like unless you're in a really big auditorium, iMac feels really big auditorium, iMac feels really big auditorium, iMac feels strange because it's the opposite of the strange because it's the opposite of the strange because it's the opposite of the principle of proximity or it's the principle of proximity or it's the principle of proximity or it's the opposite end of the same principle where opposite end of the same principle where opposite end of the same principle where it's almost like claustrophobic like you it's almost like claustrophobic like you it's almost like claustrophobic like you are too close because this room is too are too close because this room is too are too close because this room is too small, right? small, right? small, right? >> And and this this applies in all places. >> And and this this applies in all places. >> And and this this applies in all places. It's why movies are such a different It's why movies are such a different It's why movies are such a different experience than films that you watch at experience than films that you watch at experience than films that you watch at home because the screen is so big, the home because the screen is so big, the home because the screen is so big, the principle of proximity. It is right in principle of proximity. It is right in principle of proximity. It is right in your face in ways that no screen at your face in ways that no screen at your face in ways that no screen at home, say for a projector can home, say for a projector can home, say for a projector can accomplish. And so I it makes sense that accomplish. And so I it makes sense that accomplish. And so I it makes sense that churches are misunderstanding that. One churches are misunderstanding that. One churches are misunderstanding that. One of the easy ways to talk about it if you of the easy ways to talk about it if you of the easy ways to talk about it if you do see this or if you are trying to work do see this or if you are trying to work do see this or if you are trying to work through this and it's the same for through this and it's the same for through this and it's the same for social, it's how it's the reason why we social, it's how it's the reason why we social, it's how it's the reason why we always say like, hey, you know, crop always say like, hey, you know, crop always say like, hey, you know, crop your pastor this way when you're doing your pastor this way when you're doing your pastor this way when you're doing um you know, sermon reels and stuff like um you know, sermon reels and stuff like um you know, sermon reels and stuff like that because the principle of proximity. that because the principle of proximity. that because the principle of proximity. That's good. All right, moving on. That's good. All right, moving on. That's good. All right, moving on. Seventh category, copycat syndrome. Seventh category, copycat syndrome. Seventh category, copycat syndrome. >> Copying whatever large churches do. >> Copying whatever large churches do. >> Copying whatever large churches do. Quote, "Let's copy elevation." End Quote, "Let's copy elevation." End Quote, "Let's copy elevation." End quote. Copying trends instead of making quote. Copying trends instead of making quote. Copying trends instead of making them. Trends aren't bad, but we can get them. Trends aren't bad, but we can get them. Trends aren't bad, but we can get more creative. Seeing a church's social, more creative. Seeing a church's social, more creative. Seeing a church's social, and it's all trends and being obliged to and it's all trends and being obliged to and it's all trends and being obliged to copy it. Copying everyone. Socials copy it. Copying everyone. Socials copy it. Copying everyone. Socials aren't as much creatives as copycats.

aren't as much creatives as copycats. aren't as much creatives as copycats. Copying. Trying to mimic what big Copying. Trying to mimic what big Copying. Trying to mimic what big popular churches are doing. Use your own popular churches are doing. Use your own popular churches are doing. Use your own brain for your space. Love this. All brain for your space. Love this. All brain for your space. Love this. All this anonymous everyone's just speaking this anonymous everyone's just speaking this anonymous everyone's just speaking their mind their mind their mind >> coming from the heart. Yeah. >> coming from the heart. Yeah. >> coming from the heart. Yeah. >> You know what? I said what I said. >> You know what? I said what I said. >> You know what? I said what I said. >> Did I stutter? Use your brain. >> Did I stutter? Use your brain. >> Did I stutter? Use your brain. I This is my take on copying when I I This is my take on copying when I I This is my take on copying when I first started as a media director at a first started as a media director at a first started as a media director at a church. I had no idea what I was doing. church. I had no idea what I was doing. church. I had no idea what I was doing. >> Pastor gave me a camera and said, "We >> Pastor gave me a camera and said, "We >> Pastor gave me a camera and said, "We need a vision video. need a vision video. need a vision video. >> I don't What is a vision video? What >> I don't What is a vision video? What >> I don't What is a vision video? What would a good vision video look like? would a good vision video look like? would a good vision video look like? >> I I don't follow churches. I don't know. >> I I don't follow churches. I don't know. >> I I don't follow churches. I don't know. I all I knew was that my pastor liked I all I knew was that my pastor liked I all I knew was that my pastor liked Judith Smith. Judith Smith. Judith Smith. >> Okay. >> Okay. >> Okay. >> And so I looked up Judas Smith, found >> And so I looked up Judas Smith, found >> And so I looked up Judas Smith, found his church, and then I found their his church, and then I found their his church, and then I found their vision video that they had posted on vision video that they had posted on vision video that they had posted on Vimeo. And they had done this specific Vimeo. And they had done this specific Vimeo. And they had done this specific trend where they had taken a time lapse trend where they had taken a time lapse trend where they had taken a time lapse and then they had used um this tilt and then they had used um this tilt and then they had used um this tilt shift lens or a tilt shift effect in shift lens or a tilt shift effect in shift lens or a tilt shift effect in post-production to blur the corners of post-production to blur the corners of post-production to blur the corners of the frame and then the motion blur of the frame and then the motion blur of the frame and then the motion blur of the time-lapse. Unlike a normal the time-lapse. Unlike a normal the time-lapse. Unlike a normal time-lapse where you imagine like cars time-lapse where you imagine like cars time-lapse where you imagine like cars going by and they're very blurry, this going by and they're very blurry, this going by and they're very blurry, this time-lapse had zero blur.

time-lapse had zero blur. time-lapse had zero blur. >> So everything like moved perfectly >> So everything like moved perfectly >> So everything like moved perfectly smooth and the effect it creates is smooth and the effect it creates is smooth and the effect it creates is everything looks like a miniature doll everything looks like a miniature doll everything looks like a miniature doll world. world. world. >> And I was like, that's really cool. I'm >> And I was like, that's really cool. I'm >> And I was like, that's really cool. I'm going to copy that effect exactly and going to copy that effect exactly and going to copy that effect exactly and even to the point where I'm going to even to the point where I'm going to even to the point where I'm going to frame things exactly the way they framed frame things exactly the way they framed frame things exactly the way they framed them because they used B-roll of their them because they used B-roll of their them because they used B-roll of their city, Seattle. I was living in Edmonton, city, Seattle. I was living in Edmonton, city, Seattle. I was living in Edmonton, Alberta, Canada at the time, so I did Alberta, Canada at the time, so I did Alberta, Canada at the time, so I did B-roll of my city. But it was like, B-roll of my city. But it was like, B-roll of my city. But it was like, okay, this is how big the road should okay, this is how big the road should okay, this is how big the road should be. it should go from this part of the be. it should go from this part of the be. it should go from this part of the frame to this part of the frame because frame to this part of the frame because frame to this part of the frame because I literally had no idea what I was I literally had no idea what I was I literally had no idea what I was doing. And it created this amazing video doing. And it created this amazing video doing. And it created this amazing video that became this watershed moment for me that became this watershed moment for me that became this watershed moment for me because the church and pastors were so because the church and pastors were so because the church and pastors were so happy with it. It built confidence in me happy with it. It built confidence in me happy with it. It built confidence in me that the next thing I could try would be that the next thing I could try would be that the next thing I could try would be successful. successful. successful. >> And I didn't think at all that me >> And I didn't think at all that me >> And I didn't think at all that me copying another church made this copying another church made this copying another church made this unsuccessful. I had no frame of unsuccessful. I had no frame of unsuccessful. I had no frame of reference for like what a vision video reference for like what a vision video reference for like what a vision video was meant to be, what success would even was meant to be, what success would even was meant to be, what success would even be. And so I think there's truth on both be. And so I think there's truth on both be. And so I think there's truth on both sides of this where when you blindly sides of this where when you blindly sides of this where when you blindly copy others churches and you copy others churches and you copy others churches and you misunderstand the missional reason misunderstand the missional reason misunderstand the missional reason behind it, behind it, behind it, >> you can put yourself in a tough spot.

>> you can put yourself in a tough spot. >> you can put yourself in a tough spot. >> You know, we had a video, maybe our >> You know, we had a video, maybe our >> You know, we had a video, maybe our biggest video on YouTube, the first big biggest video on YouTube, the first big biggest video on YouTube, the first big video we had, and the title was like why video we had, and the title was like why video we had, and the title was like why you shouldn't copy Elevation Church. And you shouldn't copy Elevation Church. And you shouldn't copy Elevation Church. And Stephen Ferdick reposted it because the Stephen Ferdick reposted it because the Stephen Ferdick reposted it because the heart of that video, and it was just heart of that video, and it was just heart of that video, and it was just like a two-minute video, was me saying like a two-minute video, was me saying like a two-minute video, was me saying like, if you blindly copy what a church like, if you blindly copy what a church like, if you blindly copy what a church is doing and you misunderstand their is doing and you misunderstand their is doing and you misunderstand their scope, scale, or strategy, scope, scale, or strategy, scope, scale, or strategy, >> it can put you in a spot where your >> it can put you in a spot where your >> it can put you in a spot where your resources are now dedicated to something resources are now dedicated to something resources are now dedicated to something that is misaligned with your church's that is misaligned with your church's that is misaligned with your church's mission. mission. mission. >> And then I talk in separate videos about >> And then I talk in separate videos about >> And then I talk in separate videos about like copying style, like copying style, like copying style, >> which is distinct from copying strategy. >> which is distinct from copying strategy. >> which is distinct from copying strategy. >> That's right. So if you want to look at >> That's right. So if you want to look at >> That's right. So if you want to look at a graphic somebody did, oh wow, I have a graphic somebody did, oh wow, I have a graphic somebody did, oh wow, I have never seen a graphic done that way. Oh, never seen a graphic done that way. Oh, never seen a graphic done that way. Oh, the gradients in there is really cool. I the gradients in there is really cool. I the gradients in there is really cool. I like that. like that. like that. When you're first learning things, you When you're first learning things, you When you're first learning things, you have to copy have to copy have to copy >> because that's how you learn. If you're >> because that's how you learn. If you're >> because that's how you learn. If you're learning a new language, a language learning a new language, a language learning a new language, a language teacher or some bird will say like this teacher or some bird will say like this teacher or some bird will say like this is the Spanish word for this. And you is the Spanish word for this. And you is the Spanish word for this. And you go, okay. And you copy exactly what they go, okay. And you copy exactly what they go, okay. And you copy exactly what they say. And then once you know say. And then once you know say. And then once you know >> 10,000 words, 1,000 words, whatever the >> 10,000 words, 1,000 words, whatever the >> 10,000 words, 1,000 words, whatever the amount is, you can start to piece amount is, you can start to piece amount is, you can start to piece together your own sentences. And the together your own sentences. And the together your own sentences. And the same is true for creativity. And so when same is true for creativity. And so when same is true for creativity. And so when we highlight something like this and all we highlight something like this and all we highlight something like this and all these people that are saying copying is these people that are saying copying is these people that are saying copying is bad, there is a distinction between bad, there is a distinction between bad, there is a distinction between copying style and copying strategy. And copying style and copying strategy. And copying style and copying strategy. And if you're just learning, one of the best if you're just learning, one of the best if you're just learning, one of the best things that you can do is copy. When I things that you can do is copy. When I things that you can do is copy. When I was learning like how to write and my was learning like how to write and my was learning like how to write and my voice, I would end up sounding exactly voice, I would end up sounding exactly voice, I would end up sounding exactly like the people that I listen to.

like the people that I listen to. like the people that I listen to. >> And then >> And then >> And then >> as things went on and I listened to more >> as things went on and I listened to more >> as things went on and I listened to more voices, I would sound like a combination voices, I would sound like a combination voices, I would sound like a combination between two people and then three between two people and then three between two people and then three people. And eventually I'm just picking people. And eventually I'm just picking people. And eventually I'm just picking little bits and pieces of what makes little bits and pieces of what makes little bits and pieces of what makes sense to me to the point where oh sense to me to the point where oh sense to me to the point where oh Brady's voice in how he writes and how Brady's voice in how he writes and how Brady's voice in how he writes and how he speaks is unique to him. In reality he speaks is unique to him. In reality he speaks is unique to him. In reality it's a mosaic of all of my influences it's a mosaic of all of my influences it's a mosaic of all of my influences over many many years. over many many years. over many many years. >> Yeah. And that's an important word >> Yeah. And that's an important word >> Yeah. And that's an important word because there are folks who listen to because there are folks who listen to because there are folks who listen to the show who are creatives and and the show who are creatives and and the show who are creatives and and that's kind of the bounds of their work. that's kind of the bounds of their work. that's kind of the bounds of their work. And there are folks who listen to the And there are folks who listen to the And there are folks who listen to the show who are social media managers or show who are social media managers or show who are social media managers or social media pastors and there are folks social media pastors and there are folks social media pastors and there are folks who are both. And so to one group we're who are both. And so to one group we're who are both. And so to one group we're speaking to um you know copying style speaking to um you know copying style speaking to um you know copying style and and to to another group we're and and to to another group we're and and to to another group we're cautioning don't copy strategy. Um but cautioning don't copy strategy. Um but cautioning don't copy strategy. Um but when it comes to creativity to actually when it comes to creativity to actually when it comes to creativity to actually creating the the content um I mean creating the the content um I mean creating the the content um I mean that's that's how a lot of my creative that's that's how a lot of my creative that's that's how a lot of my creative chops have been formed. I never went to chops have been formed. I never went to chops have been formed. I never went to train to to learn how to take a train to to learn how to take a train to to learn how to take a photograph or or do digital design. I photograph or or do digital design. I photograph or or do digital design. I started with specifically with digital started with specifically with digital started with specifically with digital design whether it's um you know design whether it's um you know design whether it's um you know Photoshop or Illustrator. It's like I Photoshop or Illustrator. It's like I Photoshop or Illustrator. It's like I sat with something that somebody else sat with something that somebody else sat with something that somebody else had done and I literally tried to had done and I literally tried to had done and I literally tried to recreate it on my own. And that's how I recreate it on my own. And that's how I recreate it on my own. And that's how I forgot my own creative chops. You know, forgot my own creative chops. You know, forgot my own creative chops. You know, think about uh if you learn how to paint think about uh if you learn how to paint think about uh if you learn how to paint like inevitably you're going to sit down like inevitably you're going to sit down like inevitably you're going to sit down in a class and and the teacher is going in a class and and the teacher is going in a class and and the teacher is going to say, "Okay, paint star night or like to say, "Okay, paint star night or like to say, "Okay, paint star night or like paint the scream like these famous paint the scream like these famous paint the scream like these famous paintings." It's like go ahead and try paintings." It's like go ahead and try paintings." It's like go ahead and try and recreate this so that you learn and recreate this so that you learn and recreate this so that you learn something in the process that you can something in the process that you can something in the process that you can employ when you start to carve out your employ when you start to carve out your employ when you start to carve out your own style. Now when I sit down to create own style. Now when I sit down to create own style. Now when I sit down to create something, I'm not referencing somebody something, I'm not referencing somebody something, I'm not referencing somebody else. I've got my own um kind of skill else. I've got my own um kind of skill else. I've got my own um kind of skill set that I've forged over time. But set that I've forged over time. But set that I've forged over time. But that's certainly how it begins. And in

that's certainly how it begins. And in that's certainly how it begins. And in the church space, there's no harm in the church space, there's no harm in the church space, there's no harm in that. Finding something that someone that. Finding something that someone that. Finding something that someone else has been really successful at um else has been really successful at um else has been really successful at um style-wise and trying to recreate it and style-wise and trying to recreate it and style-wise and trying to recreate it and certainly put your own riff on it, but certainly put your own riff on it, but certainly put your own riff on it, but recreate it for the for the the purpose recreate it for the for the the purpose recreate it for the for the the purpose of learning and honing your skill so of learning and honing your skill so of learning and honing your skill so that you get to the point where you can that you get to the point where you can that you get to the point where you can sit down in front of a blank canvas sit down in front of a blank canvas sit down in front of a blank canvas someday and create something that's someday and create something that's someday and create something that's entirely your own. entirely your own. entirely your own. >> I think I had three calls like this just >> I think I had three calls like this just >> I think I had three calls like this just this week. It happens all the time. It's this week. It happens all the time. It's this week. It happens all the time. It's one of the comments I hear the most, one of the comments I hear the most, one of the comments I hear the most, which is like, "Oh, Brady, it's great to which is like, "Oh, Brady, it's great to which is like, "Oh, Brady, it's great to meet with you." Like you, I can't tell meet with you." Like you, I can't tell meet with you." Like you, I can't tell you how many times I've just like gone you how many times I've just like gone you how many times I've just like gone into my pastor's office and I've said, into my pastor's office and I've said, into my pastor's office and I've said, "Hey, Brady says this. We should do it." "Hey, Brady says this. We should do it." "Hey, Brady says this. We should do it." Or a senior pastor has been like, "I Or a senior pastor has been like, "I Or a senior pastor has been like, "I don't know, man. It's great to meet you. don't know, man. It's great to meet you. don't know, man. It's great to meet you. My people just keep sending me your My people just keep sending me your My people just keep sending me your videos and like and says we should do videos and like and says we should do videos and like and says we should do this." And and that's the reality of this." And and that's the reality of this." And and that's the reality of church because those people, whether church because those people, whether church because those people, whether it's the pastor or the person sending it's the pastor or the person sending it's the pastor or the person sending those videos to the pastor, are not those videos to the pastor, are not those videos to the pastor, are not >> spending 100% of their time on like >> spending 100% of their time on like >> spending 100% of their time on like social or digital media or whatever it social or digital media or whatever it social or digital media or whatever it is, whatever subject that we're talking is, whatever subject that we're talking is, whatever subject that we're talking about. They're wearing multiple hats. about. They're wearing multiple hats. about. They're wearing multiple hats. They are not an expert in a field. And They are not an expert in a field. And They are not an expert in a field. And so they are tasked with something that so they are tasked with something that so they are tasked with something that they don't know about. What What happens they don't know about. What What happens they don't know about. What What happens when I am tasked with something in my when I am tasked with something in my when I am tasked with something in my home? Like we came home from France from home? Like we came home from France from home? Like we came home from France from our summer trip and the AC was off and our summer trip and the AC was off and our summer trip and the AC was off and it was 88° in our house and that was the it was 88° in our house and that was the it was 88° in our house and that was the last thing that we wanted after being in last thing that we wanted after being in last thing that we wanted after being in Europe for 2 weeks where they do not Europe for 2 weeks where they do not Europe for 2 weeks where they do not have AC.

have AC. have AC. >> What do I do? I set an appointment for >> What do I do? I set an appointment for >> What do I do? I set an appointment for the AC person the next day, but I go the AC person the next day, but I go the AC person the next day, but I go straight to the internet. And I think I straight to the internet. And I think I straight to the internet. And I think I asked Chad, I was like, "Here, here's asked Chad, I was like, "Here, here's asked Chad, I was like, "Here, here's what's happening. What should I do?" And what's happening. What should I do?" And what's happening. What should I do?" And ah, it's probably this. Try this, this, ah, it's probably this. Try this, this, ah, it's probably this. Try this, this, and this. And I tried those things. And and this. And I tried those things. And and this. And I tried those things. And guess what? I got it up and running. And guess what? I got it up and running. And guess what? I got it up and running. And the missing part that like it was going the missing part that like it was going the missing part that like it was going to work temporarily for one night. it to work temporarily for one night. it to work temporarily for one night. it was going to get the house to a place was going to get the house to a place was going to get the house to a place where we could sleep in and then the, where we could sleep in and then the, where we could sleep in and then the, you know, repair man arrived the next you know, repair man arrived the next you know, repair man arrived the next day and like replaced it with the actual day and like replaced it with the actual day and like replaced it with the actual missing part. That was me copying missing part. That was me copying missing part. That was me copying >> what like someone else knew would be >> what like someone else knew would be >> what like someone else knew would be correct in my situation. correct in my situation. correct in my situation. >> And so I think that copying is usually >> And so I think that copying is usually >> And so I think that copying is usually like worth doing when it starts to like worth doing when it starts to like worth doing when it starts to filter into the strategic area. That's filter into the strategic area. That's filter into the strategic area. That's where you just want to exercise caution. where you just want to exercise caution. where you just want to exercise caution. And when you're listening to shows like And when you're listening to shows like And when you're listening to shows like this, hopefully when we introduce this, hopefully when we introduce this, hopefully when we introduce something, we say, "And the reason this something, we say, "And the reason this something, we say, "And the reason this would make sense for a church is because would make sense for a church is because would make sense for a church is because it's linked to mission in this way." And it's linked to mission in this way." And it's linked to mission in this way." And then at that point, you can evaluate then at that point, you can evaluate then at that point, you can evaluate what we're saying and basically say, what we're saying and basically say, what we're saying and basically say, "Yep, my church would be in that camp. "Yep, my church would be in that camp. "Yep, my church would be in that camp. That would make sense for us. Doesn't That would make sense for us. Doesn't That would make sense for us. Doesn't mean we have the budget or the time or mean we have the budget or the time or mean we have the budget or the time or the desire to do it, but it would make the desire to do it, but it would make the desire to do it, but it would make sense." Or you can say, "You know what? sense." Or you can say, "You know what? sense." Or you can say, "You know what? Our church's specific identity that Our church's specific identity that Our church's specific identity that actually wouldn't make sense based on actually wouldn't make sense based on actually wouldn't make sense based on our mission for these reasons." So, you our mission for these reasons." So, you our mission for these reasons." So, you can even copy a strategy that we share can even copy a strategy that we share can even copy a strategy that we share so long as you just run it through the so long as you just run it through the so long as you just run it through the checks and balances to make sure it's a checks and balances to make sure it's a checks and balances to make sure it's a good fit for your church.

good fit for your church. good fit for your church. >> Yeah. >> Yeah. >> Yeah. >> All right. Rounding it out here. This >> All right. Rounding it out here. This >> All right. Rounding it out here. This one kind of caught me by surprise. We're one kind of caught me by surprise. We're one kind of caught me by surprise. We're talking about church trends, creative talking about church trends, creative talking about church trends, creative things that you secretly hate. And things that you secretly hate. And things that you secretly hate. And multiple people wrote in and said, "It's multiple people wrote in and said, "It's multiple people wrote in and said, "It's not just a trend that I hate. It's a not just a trend that I hate. It's a not just a trend that I hate. It's a person." And his name is Forest Frank. person." And his name is Forest Frank. person." And his name is Forest Frank. Forest Frank songs on reals. Enough. Forest Frank songs on reals. Enough. Forest Frank songs on reals. Enough. Forest Frank as the soundtrack to every Forest Frank as the soundtrack to every Forest Frank as the soundtrack to every reel using the same Forest Frank song. reel using the same Forest Frank song. reel using the same Forest Frank song. Originality is actually okay. Hey, Originality is actually okay. Hey, Originality is actually okay. Hey, what's a church supposed to do when they what's a church supposed to do when they what's a church supposed to do when they create a reel and they go to add audio create a reel and they go to add audio create a reel and they go to add audio and the trending sound that comes up and the trending sound that comes up and the trending sound that comes up because they're a church account? The because they're a church account? The because they're a church account? The top five trending sounds forest rank. top five trending sounds forest rank. top five trending sounds forest rank. Forest Hey, if I want to jump on the Forest Hey, if I want to jump on the Forest Hey, if I want to jump on the back of of trending audio, this is what back of of trending audio, this is what back of of trending audio, this is what Instagram is serving up. What is a Instagram is serving up. What is a Instagram is serving up. What is a church to do? This poor guy, he's just church to do? This poor guy, he's just church to do? This poor guy, he's just trying to recover. He's catching strays trying to recover. He's catching strays trying to recover. He's catching strays as he recovers in bed from his broken as he recovers in bed from his broken as he recovers in bed from his broken back. though. Healed. back. though. Healed. back. though. Healed. >> Healed. Thanks be to God. >> Healed. Thanks be to God. >> Healed. Thanks be to God. >> Praise God. I uh came across a tweet the >> Praise God. I uh came across a tweet the >> Praise God. I uh came across a tweet the other day. Are you on um X? other day. Are you on um X? other day. Are you on um X? >> I am. And I saw this tweet. >> I am. And I saw this tweet. >> I am. And I saw this tweet. >> Okay. So, it was a tweet of So, this >> Okay. So, it was a tweet of So, this >> Okay. So, it was a tweet of So, this person says, "This artist on YouTube has person says, "This artist on YouTube has person says, "This artist on YouTube has 150 million listeners. Who Who are 150 million listeners. Who Who are 150 million listeners. Who Who are they?" Like, what? I've literally never they?" Like, what? I've literally never they?" Like, what? I've literally never heard of them.

heard of them. heard of them. >> And it was Force, right? >> And it was Force, right? >> And it was Force, right? >> Yeah. >> Yeah. >> Yeah. >> And I was like, "Oh, this is what it's >> And I was like, "Oh, this is what it's >> And I was like, "Oh, this is what it's like when you like, you know, someone like when you like, you know, someone like when you like, you know, someone oh, you look at the Billboard 100, it's oh, you look at the Billboard 100, it's oh, you look at the Billboard 100, it's like all K-pop." And you're like, "Who like all K-pop." And you're like, "Who like all K-pop." And you're like, "Who are these people? I don't know any of are these people? I don't know any of are these people? I don't know any of these songs. How are these the most these songs. How are these the most these songs. How are these the most popular songs in the world? We saw on popular songs in the world? We saw on popular songs in the world? We saw on our side where it was a, you know, our side where it was a, you know, our side where it was a, you know, Forest Frank 150 million Forest Frank 150 million Forest Frank 150 million >> monthly listeners. >> monthly listeners. >> monthly listeners. >> This guy just turns out hits. You can't >> This guy just turns out hits. You can't >> This guy just turns out hits. You can't blame them. blame them. blame them. >> Yeah. So, uh, you can blame him though >> Yeah. So, uh, you can blame him though >> Yeah. So, uh, you can blame him though if you are these three people. Let's get if you are these three people. Let's get if you are these three people. Let's get into the final three that are just fun. into the final three that are just fun. into the final three that are just fun. I'm going to read them out. So, the I'm going to read them out. So, the I'm going to read them out. So, the first one, first one, first one, >> these are not categories. These are >> these are not categories. These are >> these are not categories. These are >> No, no, no. So, the first one goes, >> No, no, no. So, the first one goes, >> No, no, no. So, the first one goes, "When every video opens with, hey guys, "When every video opens with, hey guys, "When every video opens with, hey guys, we are so excited. Please, please, we are so excited. Please, please, we are so excited. Please, please, please stop." Also, and this was the one please stop." Also, and this was the one please stop." Also, and this was the one that got me, the dumb smiling face of that got me, the dumb smiling face of that got me, the dumb smiling face of the person who's not talking in a two the person who's not talking in a two the person who's not talking in a two person talking head. So, maybe it's two person talking head. So, maybe it's two person talking head. So, maybe it's two pastors or like the husband and wife pastors or like the husband and wife pastors or like the husband and wife where like the wife is just tasked with where like the wife is just tasked with where like the wife is just tasked with standing there with a smile while the standing there with a smile while the standing there with a smile while the pastor goes like, "We are so excited. pastor goes like, "We are so excited. pastor goes like, "We are so excited. You don't want to miss. You don't want You don't want to miss. You don't want You don't want to miss. You don't want to miss this. Welcome home." And then to miss this. Welcome home." And then to miss this. Welcome home." And then like the the pastor's wife who's like like the the pastor's wife who's like like the the pastor's wife who's like been gifted like her two lines and she's been gifted like her two lines and she's been gifted like her two lines and she's like, "We're going to have this great like, "We're going to have this great like, "We're going to have this great stuff happening. We can't wait to see stuff happening. We can't wait to see stuff happening. We can't wait to see you there." And it goes right back. And you there." And it goes right back. And you there." And it goes right back. And then she's just like, you know, hands then she's just like, you know, hands then she's just like, you know, hands together just smiling and nodding. Now, together just smiling and nodding. Now, together just smiling and nodding. Now, >> I don't know what possibly she could or >> I don't know what possibly she could or >> I don't know what possibly she could or he could be doing as an alternative, you he could be doing as an alternative, you he could be doing as an alternative, you know, if it was like, you know, me and know, if it was like, you know, me and know, if it was like, you know, me and Alex were doing an invite video, like, Alex were doing an invite video, like, Alex were doing an invite video, like, wait, what I do at the beginning of wait, what I do at the beginning of wait, what I do at the beginning of every podcast, so like when I'm a guest every podcast, so like when I'm a guest every podcast, so like when I'm a guest on a podcast and we're on like Riverside on a podcast and we're on like Riverside on a podcast and we're on like Riverside or we're recording video and they go, or we're recording video and they go, or we're recording video and they go, okay, three, two, when I always make okay, three, two, when I always make okay, three, two, when I always make sure I'm starting with a smile, sure I'm starting with a smile, sure I'm starting with a smile, >> but waiting, >> but waiting, >> but waiting, >> I have a downturn mouth. If we start the >> I have a downturn mouth. If we start the >> I have a downturn mouth. If we start the show and they see the guest and it's me, show and they see the guest and it's me, show and they see the guest and it's me, I'm just glaring at the camera like, I'm just glaring at the camera like, I'm just glaring at the camera like, "Ah, I don't want to listen to this guy.

"Ah, I don't want to listen to this guy. "Ah, I don't want to listen to this guy. He looks like he's having He looks like he's having He looks like he's having >> this guy hates your dumb smiling face." >> this guy hates your dumb smiling face." >> this guy hates your dumb smiling face." So, So, So, >> next up, confetti cannons. So, my pastor >> next up, confetti cannons. So, my pastor >> next up, confetti cannons. So, my pastor at the affforementioned church in at the affforementioned church in at the affforementioned church in Edmonton, where I got my start, famously Edmonton, where I got my start, famously Edmonton, where I got my start, famously loved confetti cannons. He was like, "We loved confetti cannons. He was like, "We loved confetti cannons. He was like, "We just have to have confetti cannons." I just have to have confetti cannons." I just have to have confetti cannons." I don't know if we ever did. And I don't don't know if we ever did. And I don't don't know if we ever did. And I don't even know if it was like a semi-serious even know if it was like a semi-serious even know if it was like a semi-serious thing, but he would just be like, "Oh, thing, but he would just be like, "Oh, thing, but he would just be like, "Oh, you know what would make this Easter you know what would make this Easter you know what would make this Easter service better? Confetti cannons." So, service better? Confetti cannons." So, service better? Confetti cannons." So, uh, my pastors were over. It was uh, my pastors were over. It was uh, my pastors were over. It was Justin's birthday on Sunday, and so Justin's birthday on Sunday, and so Justin's birthday on Sunday, and so we're, you know, having dinner. we're, you know, having dinner. we're, you know, having dinner. >> Different pastor. >> Different pastor. >> Different pastor. >> That's right. >> That's right. >> That's right. I only have three friends and they're I only have three friends and they're I only have three friends and they're all pastors. If you can't keep all pastors. If you can't keep all pastors. If you can't keep >> this one's not the confetti cannon. >> this one's not the confetti cannon. >> this one's not the confetti cannon. >> It's not Alice. >> It's not Alice. >> It's not Alice. >> So, Pastor Justin, he's like, we we >> So, Pastor Justin, he's like, we we >> So, Pastor Justin, he's like, we we brought up confetti cannons. Why do we brought up confetti cannons. Why do we brought up confetti cannons. Why do we bring up confetti cannons? It came up bring up confetti cannons? It came up bring up confetti cannons? It came up organically. Oh, right. Cuz they were at organically. Oh, right. Cuz they were at organically. Oh, right. Cuz they were at youth camp this week. youth camp this week. youth camp this week. >> Ah, so much confetti. >> Ah, so much confetti. >> Ah, so much confetti. >> And there was a lot of confetti. And I >> And there was a lot of confetti. And I >> And there was a lot of confetti. And I said like, "Is confetti not like the said like, "Is confetti not like the said like, "Is confetti not like the worst thing ever?" And and Justin just worst thing ever?" And and Justin just worst thing ever?" And and Justin just jumps into a diet tribe. He's like, jumps into a diet tribe. He's like, jumps into a diet tribe. He's like, "Yeah, we actually have a rule." Cuz our "Yeah, we actually have a rule." Cuz our "Yeah, we actually have a rule." Cuz our church does rentals full-time outside of church does rentals full-time outside of church does rentals full-time outside of church. He's like, "You are not allowed church. He's like, "You are not allowed church. He's like, "You are not allowed confetti for any reason." confetti for any reason." confetti for any reason." >> Who's going to clean it up? >> Who's going to clean it up? >> Who's going to clean it up? >> He's like, "It's a pain to clean." I was >> He's like, "It's a pain to clean." I was >> He's like, "It's a pain to clean." I was like, "Great, cuz it's all on the like, "Great, cuz it's all on the like, "Great, cuz it's all on the ground." He's like, "No, ground." He's like, "No, ground." He's like, "No, >> no, you can clean it off the ground for >> no, you can clean it off the ground for >> no, you can clean it off the ground for months and years. You will just have a months and years. You will just have a months and years. You will just have a random moment in church where a random moment in church where a random moment in church where a confetti, a single one, confetti, a single one, confetti, a single one, >> it just comes down falls because they >> it just comes down falls because they >> it just comes down falls because they get stuck in the rafters and then get stuck in the rafters and then get stuck in the rafters and then eventually they get dislodged by a gust eventually they get dislodged by a gust eventually they get dislodged by a gust of wind or a gust of the Holy Spirit and of wind or a gust of the Holy Spirit and of wind or a gust of the Holy Spirit and then they just start falling down at the then they just start falling down at the then they just start falling down at the most inopportune times." He said, "It most inopportune times." He said, "It most inopportune times." He said, "It only happened once. We were having a only happened once. We were having a only happened once. We were having a graduation and this guy comes on and he graduation and this guy comes on and he graduation and this guy comes on and he graduated and he does a backflip graduated and he does a backflip graduated and he does a backflip >> and then underneath his robe he pulls >> and then underneath his robe he pulls >> and then underneath his robe he pulls out a pocket confetti and just bust it

out a pocket confetti and just bust it out a pocket confetti and just bust it open open open >> and Justin was like couldn't even be mad >> and Justin was like couldn't even be mad >> and Justin was like couldn't even be mad cuz it was pretty cool but that's the cuz it was pretty cool but that's the cuz it was pretty cool but that's the only time that we've had confetti in our only time that we've had confetti in our only time that we've had confetti in our new building. new building. new building. >> Wow. Get those out of here. >> Wow. Get those out of here. >> Wow. Get those out of here. >> And then final one. Everyone has a >> And then final one. Everyone has a >> And then final one. Everyone has a podcast. podcast. podcast. >> Now I love podcasts. Yours especially. >> Now I love podcasts. Yours especially. >> Now I love podcasts. Yours especially. >> Nice. >> Nice. >> Nice. >> But not everyone needs one. >> But not everyone needs one. >> But not everyone needs one. >> So we get a pass. >> So we get a pass. >> So we get a pass. >> We get a pass. We started this podcast >> We get a pass. We started this podcast >> We get a pass. We started this podcast in 2014 in 2014 in 2014 >> before podcasts were popular. No, >> before podcasts were popular. No, >> before podcasts were popular. No, >> not everyone had. >> not everyone had. >> not everyone had. >> Nobody knew what a podcast was. You had >> Nobody knew what a podcast was. You had >> Nobody knew what a podcast was. You had It's like the radio on demand. It's like the radio on demand. It's like the radio on demand. >> So, make sure you subscribe to this >> So, make sure you subscribe to this >> So, make sure you subscribe to this podcast podcast podcast >> and this podcast only. We are the only >> and this podcast only. We are the only >> and this podcast only. We are the only ones that get a pass according to this ones that get a pass according to this ones that get a pass according to this kind individual. And we will back be kind individual. And we will back be kind individual. And we will back be back next Wednesday. Thank you for your back next Wednesday. Thank you for your back next Wednesday. Thank you for your time, attention, and trust. Chat next time, attention, and trust. Chat next time, attention, and trust. Chat next week. You know what's kind of cool? Tik week. You know what's kind of cool? Tik week. You know what's kind of cool? Tik Tok is now mature enough that like Tok is now mature enough that like Tok is now mature enough that like people actually see my content and it's people actually see my content and it's people actually see my content and it's church people and it's like the people church people and it's like the people church people and it's like the people that we want, right? And it's not just that we want, right? And it's not just that we want, right? And it's not just Christians that go, Christians that go, Christians that go, >> "The internet is hell." And you're like, >> "The internet is hell." And you're like, >> "The internet is hell." And you're like, "Okay, well that's "Okay, well that's "Okay, well that's >> I wouldn't know cuz I don't know if you >> I wouldn't know cuz I don't know if you >> I wouldn't know cuz I don't know if you know this, but I'm not on TikTok." know this, but I'm not on TikTok." know this, but I'm not on TikTok." >> Yeah. I I I I