Church Social Media Predictions For 2024

2023 is coming to an end so we're 2023 is coming to an end so we're turning our eyes to the New Year social turning our eyes to the New Year social turning our eyes to the New Year social media is such a young industry always media is such a young industry always media is such a young industry always iterating and changing rapidly every iterating and changing rapidly every iterating and changing rapidly every year how can we possibly keep up don't year how can we possibly keep up don't year how can we possibly keep up don't worry we've got you covered and today worry we've got you covered and today worry we've got you covered and today we're calling our shot sharing our we're calling our shot sharing our we're calling our shot sharing our church social media predictions for church social media predictions for church social media predictions for 2024 2024 2024 well hey there and welcome to the pro well hey there and welcome to the pro well hey there and welcome to the pro Church tools show we're here to help you Church tools show we're here to help you Church tools show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady Sher your host and joined as Brady Sher your host and joined as Brady Sher your host and joined as always by my co-host we call him the fat always by my co-host we call him the fat always by my co-host we call him the fat rabbit Fanboy it's Alexander Mills hello rabbit Fanboy it's Alexander Mills hello rabbit Fanboy it's Alexander Mills hello hello we are here today to share with hello we are here today to share with hello we are here today to share with you our church social media predictions you our church social media predictions you our church social media predictions for for for 2024 of course you can watch this full 2024 of course you can watch this full 2024 of course you can watch this full length episode on YouTube you can follow length episode on YouTube you can follow length episode on YouTube you can follow along wherever you get your podcasts on along wherever you get your podcasts on along wherever you get your podcasts on Apple Andor Spotify or wherever else you Apple Andor Spotify or wherever else you Apple Andor Spotify or wherever else you may find them my first social media may find them my first social media may find them my first social media prediction for prediction for prediction for 2024 is new monetization models and 2024 is new monetization models and 2024 is new monetization models and subscriptions so this is something that subscriptions so this is something that subscriptions so this is something that we've begun seeing a little bit over the we've begun seeing a little bit over the we've begun seeing a little bit over the past year or so uh with the introduction past year or so uh with the introduction past year or so uh with the introduction introduction of Twitter's uh premium introduction of Twitter's uh premium introduction of Twitter's uh premium blue subscription of course we had the blue subscription of course we had the blue subscription of course we had the same thing this year in 2023 with meta same thing this year in 2023 with meta same thing this year in 2023 with meta on Instagram and Facebook and on YouTube on Instagram and Facebook and on YouTube on Instagram and Facebook and on YouTube as well as well as well YouTube with premium yeah you can get YouTube with premium yeah you can get YouTube with premium yeah you can get you get ad free right the ogs how long you get ad free right the ogs how long you get ad free right the ogs how long it's been okay we are starting to see it's been okay we are starting to see it's been okay we are starting to see more of these So Meta is now offering more of these So Meta is now offering more of these So Meta is now offering and this is from Tech crunch ad free and this is from Tech crunch ad free and this is from Tech crunch ad free subscriptions in Europe so the metav subscriptions in Europe so the metav subscriptions in Europe so the metav verified service that's for the blue verified service that's for the blue verified service that's for the blue check mark That's for uh on demand

check mark That's for uh on demand check mark That's for uh on demand support imagine getting support from a support imagine getting support from a support imagine getting support from a platform that you use you can pay for platform that you use you can pay for platform that you use you can pay for that this is the first time though that that this is the first time though that that this is the first time though that we've seen ad free subscriptions on a we've seen ad free subscriptions on a we've seen ad free subscriptions on a meta platform in Europe why are they meta platform in Europe why are they meta platform in Europe why are they doing it this is from Tech crunch quote doing it this is from Tech crunch quote doing it this is from Tech crunch quote the move follows years of privacy the move follows years of privacy the move follows years of privacy litigation enforcements and court litigation enforcements and court litigation enforcements and court rulings in the EU which have culminated rulings in the EU which have culminated rulings in the EU which have culminated in a situation where meta can no longer in a situation where meta can no longer in a situation where meta can no longer claim a contractual right nor legitimate claim a contractual right nor legitimate claim a contractual right nor legitimate interest to track and profile users for interest to track and profile users for interest to track and profile users for ad targeting so this is running parallel ad targeting so this is running parallel ad targeting so this is running parallel with the increase in privacy protections with the increase in privacy protections with the increase in privacy protections and things that are very similar uh gdpr and things that are very similar uh gdpr and things that are very similar uh gdpr and the like where social platforms are and the like where social platforms are and the like where social platforms are no longer able to kind of just do what no longer able to kind of just do what no longer able to kind of just do what they do this is kind of how new they do this is kind of how new they do this is kind of how new Industries always happen right something Industries always happen right something Industries always happen right something props up and we just start doing things props up and we just start doing things props up and we just start doing things and then the government comes alongside and then the government comes alongside and then the government comes alongside and says well maybe we should consider and says well maybe we should consider and says well maybe we should consider doing this and then eventually there's a doing this and then eventually there's a doing this and then eventually there's a clash and here Europe is the one that's clash and here Europe is the one that's clash and here Europe is the one that's saying you just can't do this saying you just can't do this saying you just can't do this interestingly response is totally we get interestingly response is totally we get interestingly response is totally we get it what we're doing is wrong we will no it what we're doing is wrong we will no it what we're doing is wrong we will no longer do this if you pay for it longer do this if you pay for it longer do this if you pay for it honestly we were just talking about this honestly we were just talking about this honestly we were just talking about this at lunch about how we can barely keep up at lunch about how we can barely keep up at lunch about how we can barely keep up both like cerebrally and financially both like cerebrally and financially both like cerebrally and financially with all of our subscriptions uh to our with all of our subscriptions uh to our with all of our subscriptions uh to our streaming services I cannot imagine a streaming services I cannot imagine a streaming services I cannot imagine a world in which I I add another world in which I I add another world in which I I add another subscription to my uh monthly budget and subscription to my uh monthly budget and subscription to my uh monthly budget and uh an adree version of Facebook is uh an adree version of Facebook is uh an adree version of Facebook is probably not going to fit the bill for probably not going to fit the bill for probably not going to fit the bill for uh another recurring monthly expense uh another recurring monthly expense uh another recurring monthly expense what's it going to cost so the cost is

what's it going to cost so the cost is what's it going to cost so the cost is €10 per month on web which is10 USD per €10 per month on web which is10 USD per €10 per month on web which is10 USD per month effectively or $13 per month on month effectively or $13 per month on month effectively or $13 per month on iOS or Android per linked Facebook and iOS or Android per linked Facebook and iOS or Android per linked Facebook and Instagram account in a users's account Instagram account in a users's account Instagram account in a users's account center after March 1st of 2024 there center after March 1st of 2024 there center after March 1st of 2024 there will be an additional fee of €6 per will be an additional fee of €6 per will be an additional fee of €6 per month on web 8 per month on mobile for month on web 8 per month on mobile for month on web 8 per month on mobile for any additional accounts that is so crazy any additional accounts that is so crazy any additional accounts that is so crazy so I'll probably be running roughly you so I'll probably be running roughly you so I'll probably be running roughly you know €350 per month just to have an know €350 per month just to have an know €350 per month just to have an adree subscription to meta but it's adree subscription to meta but it's adree subscription to meta but it's interesting that you bring up streaming interesting that you bring up streaming interesting that you bring up streaming services because I think that there's a services because I think that there's a services because I think that there's a parallel there we talked about new parallel there we talked about new parallel there we talked about new Industries and their emergence and then Industries and their emergence and then Industries and their emergence and then the government kind of catches up and the government kind of catches up and the government kind of catches up and then we kind of fall into like The New then we kind of fall into like The New then we kind of fall into like The New Normal so with streaming services we saw Normal so with streaming services we saw Normal so with streaming services we saw the great uh unbundling as it were right the great uh unbundling as it were right the great uh unbundling as it were right because you would subscribe to a cable because you would subscribe to a cable because you would subscribe to a cable service and they'd be like all right do service and they'd be like all right do service and they'd be like all right do you want the sports pack and do you want you want the sports pack and do you want you want the sports pack and do you want the news pack and do you want the movies the news pack and do you want the movies the news pack and do you want the movies pack here's your great old bundle and pack here's your great old bundle and pack here's your great old bundle and then we were like man we're paying like then we were like man we're paying like then we were like man we're paying like 150 bucks a month or 65 bucks a month 150 bucks a month or 65 bucks a month 150 bucks a month or 65 bucks a month for TV and I don't even watch any of for TV and I don't even watch any of for TV and I don't even watch any of these channels and then this streaming these channels and then this streaming these channels and then this streaming service comes out and says hey not only service comes out and says hey not only service comes out and says hey not only are we cheaper we're like n bucks a are we cheaper we're like n bucks a are we cheaper we're like n bucks a month for unlimited on demand month for unlimited on demand month for unlimited on demand programming with no ads and we're like programming with no ads and we're like programming with no ads and we're like how could this how could this possibly how could this how could this possibly how could this how could this possibly work and they're like don't worry about work and they're like don't worry about work and they're like don't worry about it right about that later just just just it right about that later just just just it right about that later just just just and it's now later we're starting to see and it's now later we're starting to see and it's now later we're starting to see rebundling happened where there were rebundling happened where there were rebundling happened where there were certain streaming services that were not certain streaming services that were not certain streaming services that were not viable on their own sure Netflix they're

viable on their own sure Netflix they're viable on their own sure Netflix they're fine Apple sure they're always going to fine Apple sure they're always going to fine Apple sure they're always going to be able to do their thing but like maybe be able to do their thing but like maybe be able to do their thing but like maybe a peacock or a Paramount plus like they a peacock or a Paramount plus like they a peacock or a Paramount plus like they can't be maybe viable on their own so can't be maybe viable on their own so can't be maybe viable on their own so they team up hypothetically and now they team up hypothetically and now they team up hypothetically and now we're seeing like a bundling of we're seeing like a bundling of we're seeing like a bundling of streaming services because the streaming services because the streaming services because the monetization models are being challenged monetization models are being challenged monetization models are being challenged and we're saying seeing the same thing and we're saying seeing the same thing and we're saying seeing the same thing on social where these monetization on social where these monetization on social where these monetization models of like you don't to pay us models of like you don't to pay us models of like you don't to pay us anything don't worry we're just going to anything don't worry we're just going to anything don't worry we're just going to mine your data till Kingdom Come and now mine your data till Kingdom Come and now mine your data till Kingdom Come and now you know decade or two later we're like you know decade or two later we're like you know decade or two later we're like maybe this isn't the greatest option and maybe this isn't the greatest option and maybe this isn't the greatest option and we won't we just need your money right we won't we just need your money right we won't we just need your money right we look again we're cool with not doing we look again we're cool with not doing we look again we're cool with not doing it you just need to pay us a bunch of it you just need to pay us a bunch of it you just need to pay us a bunch of money each month and so what other money each month and so what other money each month and so what other platforms are doing this well we're also platforms are doing this well we're also platforms are doing this well we're also seeing X launch a new adree Premium plan seeing X launch a new adree Premium plan seeing X launch a new adree Premium plan as well this is from The Verge quote X as well this is from The Verge quote X as well this is from The Verge quote X previously known as Twitter can't previously known as Twitter can't previously known as Twitter can't believe we do we still do okay we got to believe we do we still do okay we got to believe we do we still do okay we got to stop that soon enough X has introduced a stop that soon enough X has introduced a stop that soon enough X has introduced a new $16 per month Premium Plus plan this new $16 per month Premium Plus plan this new $16 per month Premium Plus plan this is the iPhone Pro Max Plus all over is the iPhone Pro Max Plus all over is the iPhone Pro Max Plus all over again $16 per month Premium Plus plan again $16 per month Premium Plus plan again $16 per month Premium Plus plan that lets subscribers pay more to get that lets subscribers pay more to get that lets subscribers pay more to get the biggest boost for their replies not the biggest boost for their replies not the biggest boost for their replies not only does the plan offer the quote only does the plan offer the quote only does the plan offer the quote unquote largest reply boost what does unquote largest reply boost what does unquote largest reply boost what does that mean I don't know I couldn't track that mean I don't know I couldn't track that mean I don't know I couldn't track it down but it also removes ads from the it down but it also removes ads from the it down but it also removes ads from the foru and following feeds so Elon also foru and following feeds so Elon also foru and following feeds so Elon also rolling out a new adree mod mhm your rolling out a new adree mod mhm your rolling out a new adree mod mhm your thoughts I mean interesting there with thoughts I mean interesting there with thoughts I mean interesting there with Twitter or X formerly uh Twitter that

Twitter or X formerly uh Twitter that Twitter or X formerly uh Twitter that not only are they giving you an adree not only are they giving you an adree not only are they giving you an adree experience but it seems that they're experience but it seems that they're experience but it seems that they're alluding to like an algorithmic boost alluding to like an algorithmic boost alluding to like an algorithmic boost which previously in a former World on which previously in a former World on which previously in a former World on Instagram you were boosting posts for $5 Instagram you were boosting posts for $5 Instagram you were boosting posts for $5 at a time or whatever to get to get a at a time or whatever to get to get a at a time or whatever to get to get a boost this is prior to Discovery out boost this is prior to Discovery out boost this is prior to Discovery out well remember when metav verified came well remember when metav verified came well remember when metav verified came out there was like a fifth benefit in out there was like a fifth benefit in out there was like a fifth benefit in their subscription they're like better their subscription they're like better their subscription they're like better algorithm them and then everyone was algorithm them and then everyone was algorithm them and then everyone was like what and they're like scrub it from like what and they're like scrub it from like what and they're like scrub it from the page and we never heard about it the page and we never heard about it the page and we never heard about it again they just removed it right and so again they just removed it right and so again they just removed it right and so it it seems it's it's a hard ask for me it it seems it's it's a hard ask for me it it seems it's it's a hard ask for me to like to ask for money promising this to like to ask for money promising this to like to ask for money promising this algorithmic boost but without like any algorithmic boost but without like any algorithmic boost but without like any quantifiable data about what that could quantifiable data about what that could quantifiable data about what that could mean or what that could look like what mean or what that could look like what mean or what that could look like what are you talking about largest reply are you talking about largest reply are you talking about largest reply boost right so you know as a as a boost right so you know as a as a boost right so you know as a as a personal user of and a begrudging user personal user of and a begrudging user personal user of and a begrudging user still of X formerly known as Twitter still of X formerly known as Twitter still of X formerly known as Twitter like that has no appeal to me but maybe like that has no appeal to me but maybe like that has no appeal to me but maybe for a business who who generates leads for a business who who generates leads for a business who who generates leads on this platform maybe that is maybe on this platform maybe that is maybe on this platform maybe that is maybe that is appealing so I don't know I just that is appealing so I don't know I just that is appealing so I don't know I just I have a hard time like like I mentioned I have a hard time like like I mentioned I have a hard time like like I mentioned earlier have a hard time imagining earlier have a hard time imagining earlier have a hard time imagining giving more recurring uh money of mine giving more recurring uh money of mine giving more recurring uh money of mine to another online platform so I'm just I to another online platform so I'm just I to another online platform so I'm just I feel allergic to these things but it feel allergic to these things but it feel allergic to these things but it seems to be like like a pretty seems to be like like a pretty seems to be like like a pretty reasonable prediction about where we're reasonable prediction about where we're reasonable prediction about where we're headed now why are we kicking off our headed now why are we kicking off our headed now why are we kicking off our predictions episode with this this won't predictions episode with this this won't predictions episode with this this won't likely directly affect you in your likely directly affect you in your likely directly affect you in your day-to-day week toe publishing approach day-to-day week toe publishing approach day-to-day week toe publishing approach to social media but to social media but to social media but the monetization models shifting signals the monetization models shifting signals the monetization models shifting signals one of the larger changes in the social one of the larger changes in the social one of the larger changes in the social media landscape in its history if the

media landscape in its history if the media landscape in its history if the monetization models are being challenged monetization models are being challenged monetization models are being challenged both in streaming and on social media both in streaming and on social media both in streaming and on social media then these platforms have to find new then these platforms have to find new then these platforms have to find new ways of monetizing and if you think ways of monetizing and if you think ways of monetizing and if you think about different about different about different Industries think about here's a great Industries think about here's a great Industries think about here's a great analog for this biggest communication analog for this biggest communication analog for this biggest communication shift in 500 years we used to pay a shift in 500 years we used to pay a shift in 500 years we used to pay a dollar per song on iTunes yeah per song dollar per song on iTunes yeah per song dollar per song on iTunes yeah per song and then one day day they were like how and then one day day they were like how and then one day day they were like how about you paid us $10 for all music ever about you paid us $10 for all music ever about you paid us $10 for all music ever we were like okay yeah so I could buy we were like okay yeah so I could buy we were like okay yeah so I could buy one album or all albums forever great one album or all albums forever great one album or all albums forever great and then think about the implications and then think about the implications and then think about the implications that that had on the music industry in that that had on the music industry in that that had on the music industry in the moment we weren't thinking about the moment we weren't thinking about the moment we weren't thinking about that we were just like all music forever that we were just like all music forever that we were just like all music forever yes yeah it was no-brainer that's much yes yeah it was no-brainer that's much yes yeah it was no-brainer that's much better than in Canada paying a129 better than in Canada paying a129 better than in Canada paying a129 because of the exchange rate so these because of the exchange rate so these because of the exchange rate so these types of things that we think they're types of things that we think they're types of things that we think they're separated from us they will all have separated from us they will all have separated from us they will all have longlasting consequences we just don't longlasting consequences we just don't longlasting consequences we just don't always know what they are and so I like always know what they are and so I like always know what they are and so I like to highlight them in these predictions to highlight them in these predictions to highlight them in these predictions episodes because hey look there's a big episodes because hey look there's a big episodes because hey look there's a big swell happening out there in the ocean swell happening out there in the ocean swell happening out there in the ocean eventually that swell is going to hit eventually that swell is going to hit eventually that swell is going to hit land in the form of a wave when and land in the form of a wave when and land in the form of a wave when and what's it going to look like we don't what's it going to look like we don't what's it going to look like we don't know but keep an eye on this because it know but keep an eye on this because it know but keep an eye on this because it will affect us all inevitably mhm second will affect us all inevitably mhm second will affect us all inevitably mhm second prediction on social media for 2024 prediction on social media for 2024 prediction on social media for 2024 let's keep it going the future of X like we have notes right so we're X like we have notes right so we're reading it and we see the future of reading it and we see the future of reading it and we see the future of capital letter X but just if you're just capital letter X but just if you're just capital letter X but just if you're just listening to the show and you're hearing listening to the show and you're hearing listening to the show and you're hearing us say the future of X that is so us say the future of X that is so us say the future of X that is so idiotic social media is a joke it really

idiotic social media is a joke it really idiotic social media is a joke it really is from The Verge quote and it's a joke is from The Verge quote and it's a joke is from The Verge quote and it's a joke because we're talking about because we're talking about because we're talking about multi-billion dollar companies some of multi-billion dollar companies some of multi-billion dollar companies some of the biggest most powerful companies in the biggest most powerful companies in the biggest most powerful companies in the world one of the most prominent news the world one of the most prominent news the world one of the most prominent news sources in the world called x sources in the world called x sources in the world called x quote on Monday employees at X were quote on Monday employees at X were quote on Monday employees at X were awarded equity in the company at a awarded equity in the company at a awarded equity in the company at a valuation of 19 billion or $45 per share valuation of 19 billion or $45 per share valuation of 19 billion or $45 per share according to internal documents seen by according to internal documents seen by according to internal documents seen by The Verge the price is a 55% discount to The Verge the price is a 55% discount to The Verge the price is a 55% discount to musk's original purchase price per the musk's original purchase price per the musk's original purchase price per the documents which note that quote the fair documents which note that quote the fair documents which note that quote the fair market value per share is determined by market value per share is determined by market value per share is determined by the board of directors based on a number the board of directors based on a number the board of directors based on a number of factors in a manner that complies of factors in a manner that complies of factors in a manner that complies with applicable tax rules end quote The with applicable tax rules end quote The with applicable tax rules end quote The Verge continues quote what is now called Verge continues quote what is now called Verge continues quote what is now called X every time we we're trying here is in X every time we we're trying here is in X every time we we're trying here is in the process of becoming a single the process of becoming a single the process of becoming a single application that encompasses every application that encompasses every application that encompasses every everything this will be important for everything this will be important for everything this will be important for what we talk about in a future what we talk about in a future what we talk about in a future prediction so remember this this is prediction so remember this this is prediction so remember this this is elon's goal a single application that elon's goal a single application that elon's goal a single application that encompasses encompasses encompasses everything he recently told employees everything he recently told employees everything he recently told employees being the quote digital Town Square as being the quote digital Town Square as being the quote digital Town Square as he has described Twitter in the past is he has described Twitter in the past is he has described Twitter in the past is not enough for X to succeed in musk size not enough for X to succeed in musk size not enough for X to succeed in musk size the platform needs to compete with the platform needs to compete with the platform needs to compete with YouTube LinkedIn FaceTime dating apps YouTube LinkedIn FaceTime dating apps YouTube LinkedIn FaceTime dating apps and the entire banking and the entire banking and the entire banking industry Elon says we are rapidly industry Elon says we are rapidly industry Elon says we are rapidly transforming the company from what it transforming the company from what it transforming the company from what it was Twitter 1.0 to the everything app I was Twitter 1.0 to the everything app I was Twitter 1.0 to the everything app I mean was fine with Twitter mean was fine with Twitter mean was fine with Twitter 1.0 but here we 1.0 but here we 1.0 but here we are Elon acknowledged that when he are Elon acknowledged that when he are Elon acknowledged that when he bought Twitter he over it was overvalued bought Twitter he over it was overvalued bought Twitter he over it was overvalued in his purchase price 44 billion so the

in his purchase price 44 billion so the in his purchase price 44 billion so the headline that says Twitter now worth headline that says Twitter now worth headline that says Twitter now worth half as much as it was doesn't really half as much as it was doesn't really half as much as it was doesn't really tell the whole story but I posted this tell the whole story but I posted this tell the whole story but I posted this on X the other day I did not tweet this on X the other day I did not tweet this on X the other day I did not tweet this on Twitter I posted this on X the other on Twitter I posted this on X the other on Twitter I posted this on X the other day it was yesterday half the time when day it was yesterday half the time when day it was yesterday half the time when I log in it just gives me a big letter x I log in it just gives me a big letter x I log in it just gives me a big letter x mhm and it's like congrats welcome to mhm and it's like congrats welcome to mhm and it's like congrats welcome to the platform I pay for blue AKA premium the platform I pay for blue AKA premium the platform I pay for blue AKA premium right I think they might have just right I think they might have just right I think they might have just changed their name yeah so you're changed their name yeah so you're changed their name yeah so you're subscribed to the not Premium Plus okay subscribed to the not Premium Plus okay subscribed to the not Premium Plus okay so not premium not the aforementioned so not premium not the aforementioned so not premium not the aforementioned that's important cuz I log in yesterday that's important cuz I log in yesterday that's important cuz I log in yesterday eventually and I go to post a long form eventually and I go to post a long form eventually and I go to post a long form tweet Beyond 280 characters which you tweet Beyond 280 characters which you tweet Beyond 280 characters which you are permitted to do because you pay for are permitted to do because you pay for are permitted to do because you pay for that which I didn't know not everyone that which I didn't know not everyone that which I didn't know not everyone could do cuz I got to a 280 characters could do cuz I got to a 280 characters could do cuz I got to a 280 characters and it was like going you can't post and it was like going you can't post and it was like going you can't post anymore and I was like what and then on anymore and I was like what and then on anymore and I was like what and then on the side it's like subscribe to Premium the side it's like subscribe to Premium the side it's like subscribe to Premium Plus but I still had the blue check Plus but I still had the blue check Plus but I still had the blue check mark so it just like blocked me and I mark so it just like blocked me and I mark so it just like blocked me and I don't know what happened Tak money but don't know what happened Tak money but don't know what happened Tak money but an hour later it was gone and I was able an hour later it was gone and I was able an hour later it was gone and I was able to post again so it just it's just to post again so it just it's just to post again so it just it's just Madness Mayhem on this platform uh so Madness Mayhem on this platform uh so Madness Mayhem on this platform uh so what's going on with X who's to what's going on with X who's to what's going on with X who's to know I think the idea of being the know I think the idea of being the know I think the idea of being the everything app is audacious it is everything app is audacious it is everything app is audacious it is ambitious and we would expect nothing ambitious and we would expect nothing ambitious and we would expect nothing less from one Elon Musk I think that less from one Elon Musk I think that less from one Elon Musk I think that it's a little bit toned deaf in respect it's a little bit toned deaf in respect it's a little bit toned deaf in respect to the trajectory that social platforms to the trajectory that social platforms to the trajectory that social platforms are on sure but what is definitely true are on sure but what is definitely true are on sure but what is definitely true is that to achieve something so is that to achieve something so is that to achieve something so ambitious there would have had to been a ambitious there would have had to been a ambitious there would have had to been a step back before they could take steps

step back before they could take steps step back before they could take steps forward so The Optimist would say this forward so The Optimist would say this forward so The Optimist would say this is no this is all part of the plan we're is no this is all part of the plan we're is no this is all part of the plan we're weeding out we're getting rid of the weeding out we're getting rid of the weeding out we're getting rid of the chaff to then proceed toward the chaff to then proceed toward the chaff to then proceed toward the promised land and all the glory that promised land and all the glory that promised land and all the glory that Elon will bring the X Universe into Elon will bring the X Universe into Elon will bring the X Universe into interestingly this is from The New York interestingly this is from The New York interestingly this is from The New York Times what what's keeping X going right Times what what's keeping X going right Times what what's keeping X going right now quote many users have migrated to now quote many users have migrated to now quote many users have migrated to other platforms since Elon Musk bought other platforms since Elon Musk bought other platforms since Elon Musk bought Twitter but sports fans still find it Twitter but sports fans still find it Twitter but sports fans still find it indispensable that's you and me and so indispensable that's you and me and so indispensable that's you and me and so here we are the idiots that we are still here we are the idiots that we are still here we are the idiots that we are still using it more than any other platform using it more than any other platform using it more than any other platform like oh what's W saying now about oh like oh what's W saying now about oh like oh what's W saying now about oh Jack Campbell oh he's not no longer Jack Campbell oh he's not no longer Jack Campbell oh he's not no longer playing for the Oilers a former Leaf playing for the Oilers a former Leaf playing for the Oilers a former Leaf goie hockey oh I know honestly the other goie hockey oh I know honestly the other goie hockey oh I know honestly the other night uh I was watching the Leafs game night uh I was watching the Leafs game night uh I was watching the Leafs game they were down 4-1 in the first period they were down 4-1 in the first period they were down 4-1 in the first period it was Bleak storming back in dramatic f it was Bleak storming back in dramatic f it was Bleak storming back in dramatic f dramtic fashion it's tied five five dramtic fashion it's tied five five dramtic fashion it's tied five five we're going to overtime I am a parent of we're going to overtime I am a parent of we're going to overtime I am a parent of two young children and could not make it two young children and could not make it two young children and could not make it through overtime fell asleep so I woke through overtime fell asleep so I woke through overtime fell asleep so I woke up in the morning knowing that like oh I up in the morning knowing that like oh I up in the morning knowing that like oh I don't know what happened to that game don't know what happened to that game don't know what happened to that game that game was so exciting and I don't that game was so exciting and I don't that game was so exciting and I don't make a habit of this of grabbing my make a habit of this of grabbing my make a habit of this of grabbing my phone first thing in the morning but phone first thing in the morning but phone first thing in the morning but like I grab my phone to find out and like I grab my phone to find out and like I grab my phone to find out and Rebecca knows this of me she knows I Rebecca knows this of me she knows I Rebecca knows this of me she knows I don't grab my phone so when I grab my don't grab my phone so when I grab my don't grab my phone so when I grab my phone she knew I was looking at the phone she knew I was looking at the phone she knew I was looking at the Leafs game she doesn't care about the Leafs game she doesn't care about the Leafs game she doesn't care about the Leafs but she said the first thing she Leafs but she said the first thing she Leafs but she said the first thing she said to me did the Leafs win what app said to me did the Leafs win what app said to me did the Leafs win what app was I on was I on sport net no I'm on was I on was I on sport net no I'm on was I on was I on sport net no I'm on Twitter or X formly known as Twitter in Twitter or X formly known as Twitter in Twitter or X formly known as Twitter in my hockey uh list that I have curated my hockey uh list that I have curated my hockey uh list that I have curated and I'm catching up on the game last and I'm catching up on the game last and I'm catching up on the game last night because as an avid sports fan it night because as an avid sports fan it night because as an avid sports fan it is my platform of choice so so it's you

is my platform of choice so so it's you is my platform of choice so so it's you and me out of one side of our mouth we and me out of one side of our mouth we and me out of one side of our mouth we criticize and joke and we chastise one criticize and joke and we chastise one criticize and joke and we chastise one Elon Musk in the other side of our mouth Elon Musk in the other side of our mouth Elon Musk in the other side of our mouth we're the reason that he's able to even we're the reason that he's able to even we're the reason that he's able to even continue this app because foolish man continue this app because foolish man continue this app because foolish man you you more than me cuz you're paying you you more than me cuz you're paying you you more than me cuz you're paying them and I'm not first of all it's a them and I'm not first of all it's a them and I'm not first of all it's a business expense that's dis right all business expense that's dis right all business expense that's dis right all right let's move to social media right let's move to social media right let's move to social media prediction number three churches and Tik prediction number three churches and Tik prediction number three churches and Tik Tock so we pulled you all on YouTube Tock so we pulled you all on YouTube Tock so we pulled you all on YouTube Instagram and x and a dramatic majority Instagram and x and a dramatic majority Instagram and x and a dramatic majority of you said that your church was not of you said that your church was not of you said that your church was not active on Tik Tok active on Tik Tok active on Tik Tok 90% across the board on all three 90% across the board on all three 90% across the board on all three platforms that we pulled so my first platforms that we pulled so my first platforms that we pulled so my first thought is you know if churches are not thought is you know if churches are not thought is you know if churches are not on Tik Tok now I don't see that changing on Tik Tok now I don't see that changing on Tik Tok now I don't see that changing anytime soon I mean you and I have been anytime soon I mean you and I have been anytime soon I mean you and I have been talking about it for five years almost talking about it for five years almost talking about it for five years almost yes a a full handful of years your yes a a full handful of years your yes a a full handful of years your church should be on Tik Tok and so if church should be on Tik Tok and so if church should be on Tik Tok and so if you're listening to the show today and you're listening to the show today and you're listening to the show today and your church is not yet on Tik Tok after your church is not yet on Tik Tok after your church is not yet on Tik Tok after five years of us talking about it the five years of us talking about it the five years of us talking about it the likelihood of that changing in the near likelihood of that changing in the near likelihood of that changing in the near future is probably slim to none so future is probably slim to none so future is probably slim to none so here's the problem Tik Tok is not on a here's the problem Tik Tok is not on a here's the problem Tik Tok is not on a decline there has been this looming decline there has been this looming decline there has been this looming potential ban on the American side of potential ban on the American side of potential ban on the American side of things for a while and I still think things for a while and I still think things for a while and I still think that's like on the table as a that's like on the table as a that's like on the table as a possibility and maybe that's the reason possibility and maybe that's the reason possibility and maybe that's the reason why churches are not like diving in why churches are not like diving in why churches are not like diving in because they feel like hey my efforts because they feel like hey my efforts because they feel like hey my efforts are going to be undercut at a certain are going to be undercut at a certain are going to be undercut at a certain point in the not so uh far away future point in the not so uh far away future point in the not so uh far away future but Tik Tok is only going to become more but Tik Tok is only going to become more but Tik Tok is only going to become more popular and it is the social platform of

popular and it is the social platform of popular and it is the social platform of choice of gen Z so what that means is choice of gen Z so what that means is choice of gen Z so what that means is for the emerging generation that is for the emerging generation that is for the emerging generation that is being discipled they are being discipled being discipled they are being discipled being discipled they are being discipled on TI to except there are no churches on TI to except there are no churches on TI to except there are no churches there to do any discipling whatsoever there to do any discipling whatsoever there to do any discipling whatsoever you can say that again like it is it you can say that again like it is it you can say that again like it is it without mincing words like the amount of without mincing words like the amount of without mincing words like the amount of video short form video that all of us video short form video that all of us video short form video that all of us are watching never mind uh folks that are watching never mind uh folks that are watching never mind uh folks that are younger than you and I uh Jen Z the are younger than you and I uh Jen Z the are younger than you and I uh Jen Z the the generation that a lot of our the generation that a lot of our the generation that a lot of our churches are targeting uh with the story churches are targeting uh with the story churches are targeting uh with the story of Jesus make no mistake about it of Jesus make no mistake about it of Jesus make no mistake about it without mincing words they are being without mincing words they are being without mincing words they are being discipled by what by what they're discipled by what by what they're discipled by what by what they're watching online yeah it's curious watching online yeah it's curious watching online yeah it's curious because I do want to add the caveat that because I do want to add the caveat that because I do want to add the caveat that it's possible that your church is not on it's possible that your church is not on it's possible that your church is not on Tik Tok but your youth group is okay so Tik Tok but your youth group is okay so Tik Tok but your youth group is okay so then that would not this would not apply then that would not this would not apply then that would not this would not apply to you but we get asked all the time to you but we get asked all the time to you but we get asked all the time like how do we reach the next generation like how do we reach the next generation like how do we reach the next generation and I'm not saying that like simply and I'm not saying that like simply and I'm not saying that like simply simply like oh you're on Tik Tok simply like oh you're on Tik Tok simply like oh you're on Tik Tok suddenly like your church is full of gen suddenly like your church is full of gen suddenly like your church is full of gen Z but like there's an there's a Z but like there's an there's a Z but like there's an there's a misalignment there of I want to reach misalignment there of I want to reach misalignment there of I want to reach this group of people I am unwilling to this group of people I am unwilling to this group of people I am unwilling to go where this group of people yeah are go where this group of people yeah are go where this group of people yeah are yeah and it's not as as simple black and yeah and it's not as as simple black and yeah and it's not as as simple black and white because of oh I'm worried about white because of oh I'm worried about white because of oh I'm worried about security issues with China I'm worried security issues with China I'm worried security issues with China I'm worried about this algorithm that shows things about this algorithm that shows things about this algorithm that shows things that maybe I don't want to see like that maybe I don't want to see like that maybe I don't want to see like there there are there there are there there are certain considerations but for a full certain considerations but for a full certain considerations but for a full 90% of churches to not be active on this 90% of churches to not be active on this 90% of churches to not be active on this platform where the majority of gen Z platform where the majority of gen Z platform where the majority of gen Z were like this is our were like this is our were like this is our platform is confusing to me but that platform is confusing to me but that platform is confusing to me but that brings us into the fourth social media

brings us into the fourth social media brings us into the fourth social media prediction for 2024 which is what we prediction for 2024 which is what we prediction for 2024 which is what we call are calling the stratification of call are calling the stratification of call are calling the stratification of social media and the stratification social media and the stratification social media and the stratification being gen being gen being gen Z Tik Tok is their platform Millennials Z Tik Tok is their platform Millennials Z Tik Tok is their platform Millennials Instagram became our platform Boomers Instagram became our platform Boomers Instagram became our platform Boomers famously Facebook is their platform famously Facebook is their platform famously Facebook is their platform sports fans Twitter darn it so what sports fans Twitter darn it so what sports fans Twitter darn it so what we're seeing is similar to music and we're seeing is similar to music and we're seeing is similar to music and similar to Fashion Generations that have similar to Fashion Generations that have similar to Fashion Generations that have their own expression of social platform their own expression of social platform their own expression of social platform so like oh boomers are dressing this way so like oh boomers are dressing this way so like oh boomers are dressing this way and they're listening to this kind of and they're listening to this kind of and they're listening to this kind of music Millennials dress this way they music Millennials dress this way they music Millennials dress this way they listen to this kind of music in all listen to this kind of music in all listen to this kind of music in all conversations of generations Gen X just conversations of generations Gen X just conversations of generations Gen X just not included sorry gen Z they dress this not included sorry gen Z they dress this not included sorry gen Z they dress this way and they're listening to this type way and they're listening to this type way and they're listening to this type of music and they're on this social of music and they're on this social of music and they're on this social platform and now what we're also seeing platform and now what we're also seeing platform and now what we're also seeing are not just generational are not just generational are not just generational stratifications of social media but stratifications of social media but stratifications of social media but we're seeing different platforms kind of we're seeing different platforms kind of we're seeing different platforms kind of carve out unique niches so threads which carve out unique niches so threads which carve out unique niches so threads which I famously said was doomed hasn't caught I famously said was doomed hasn't caught I famously said was doomed hasn't caught on in a big way but it also like it's on in a big way but it also like it's on in a big way but it also like it's not dead it's kind of like just doing not dead it's kind of like just doing not dead it's kind of like just doing its thing and it's not on the same level its thing and it's not on the same level its thing and it's not on the same level as the big platforms but it's like the as the big platforms but it's like the as the big platforms but it's like the people that are on threads are like yeah people that are on threads are like yeah people that are on threads are like yeah I really like it because like it's a I really like it because like it's a I really like it because like it's a small group of really supportive like small group of really supportive like small group of really supportive like people and and this is kind of what I'm people and and this is kind of what I'm people and and this is kind of what I'm what I'm predicting to be the future of what I'm predicting to be the future of what I'm predicting to be the future of social what we're going to see which is social what we're going to see which is social what we're going to see which is we have only been using platforms that we have only been using platforms that we have only been using platforms that reach pretty shallowly like there isn't reach pretty shallowly like there isn't reach pretty shallowly like there isn't too much depth but there's massive

too much depth but there's massive too much depth but there's massive amounts of width in terms of reach so amounts of width in terms of reach so amounts of width in terms of reach so they're platforms that are reaching wide they're platforms that are reaching wide they're platforms that are reaching wide not reaching deep and there's this not reaching deep and there's this not reaching deep and there's this absence of reaching deep on these social absence of reaching deep on these social absence of reaching deep on these social platforms which means there's a market platforms which means there's a market platforms which means there's a market inefficiency there's an absence where a inefficiency there's an absence where a inefficiency there's an absence where a platform like threads as an example platform like threads as an example platform like threads as an example could become a platform where yeah you could become a platform where yeah you could become a platform where yeah you get like 10 times fewer the likes 10 get like 10 times fewer the likes 10 get like 10 times fewer the likes 10 times fewer to reach because your times fewer to reach because your times fewer to reach because your audience is that much smaller but audience is that much smaller but audience is that much smaller but they're that much more engaged yeah you they're that much more engaged yeah you they're that much more engaged yeah you think about Facebook groups what think about Facebook groups what think about Facebook groups what Facebook groups were for churches for Facebook groups were for churches for Facebook groups were for churches for the longest time but like for whatever the longest time but like for whatever the longest time but like for whatever reason my Facebook group reach is not reason my Facebook group reach is not reason my Facebook group reach is not what it used to be and so a platform what it used to be and so a platform what it used to be and so a platform like Facebook groups that was like hey like Facebook groups that was like hey like Facebook groups that was like hey this is our internal communication like this is our internal communication like this is our internal communication like what's going to replace that there have what's going to replace that there have what's going to replace that there have been companies and apps that for years been companies and apps that for years been companies and apps that for years have been trying to like step into that have been trying to like step into that have been trying to like step into that but they haven't been able to basically but they haven't been able to basically but they haven't been able to basically overcome these social media Giants Well overcome these social media Giants Well overcome these social media Giants Well maybe we're getting closer to the time maybe we're getting closer to the time maybe we're getting closer to the time where there's a vulnerability there that where there's a vulnerability there that where there's a vulnerability there that a platform could come and and we have a platform could come and and we have a platform could come and and we have this already it's called Discord M that this already it's called Discord M that this already it's called Discord M that isn't something that many churches are isn't something that many churches are isn't something that many churches are using but Discord was like look you using but Discord was like look you using but Discord was like look you follow us on YouTube you follow us on follow us on YouTube you follow us on follow us on YouTube you follow us on Instagram you listen to our podcast we Instagram you listen to our podcast we Instagram you listen to our podcast we want to be able to connect with you our want to be able to connect with you our want to be able to connect with you our audience we want to be able to connect audience we want to be able to connect audience we want to be able to connect with you our congregation and we're not with you our congregation and we're not with you our congregation and we're not going to do it on WhatsApp we're not going to do it on WhatsApp we're not going to do it on WhatsApp we're not going to do it on a text thread Facebook going to do it on a text thread Facebook going to do it on a text thread Facebook groups there's no guarantee you're ever groups there's no guarantee you're ever groups there's no guarantee you're ever going to see our content in Discord going to see our content in Discord going to see our content in Discord you'll be able to see our content and so you'll be able to see our content and so you'll be able to see our content and so I think that we're going to need to see I think that we're going to need to see I think that we're going to need to see this greater rise and this is why this this greater rise and this is why this this greater rise and this is why this is a prediction we're going to see more is a prediction we're going to see more is a prediction we're going to see more and more of these platforms where

and more of these platforms where and more of these platforms where there's not as many people but the there's not as many people but the there's not as many people but the connection is that much more rich and connection is that much more rich and connection is that much more rich and that's hyper relevant to what we do at that's hyper relevant to what we do at that's hyper relevant to what we do at in church right because we meet on in church right because we meet on in church right because we meet on Sundays we meet once a week but famously Sundays we meet once a week but famously Sundays we meet once a week but famously we've said this for a long time there we've said this for a long time there we've said this for a long time there are 167 hours beyond your Sunday service are 167 hours beyond your Sunday service are 167 hours beyond your Sunday service and a big part of what it looks like to and a big part of what it looks like to and a big part of what it looks like to belong to a church or to a family of belong to a church or to a family of belong to a church or to a family of faith is living that that deep and um faith is living that that deep and um faith is living that that deep and um interwoven type of life and so for interwoven type of life and so for interwoven type of life and so for churches in particular um using digital churches in particular um using digital churches in particular um using digital means and and social media in a sense to means and and social media in a sense to means and and social media in a sense to accomplish that that type of um accomplish that that type of um accomplish that that type of um interconnected living is part of our DNA interconnected living is part of our DNA interconnected living is part of our DNA as a community it's it's part of what as a community it's it's part of what as a community it's it's part of what our communities are all about and so our communities are all about and so our communities are all about and so it'll be interesting to see how going it'll be interesting to see how going it'll be interesting to see how going forward how churches what platforms forward how churches what platforms forward how churches what platforms churches choose to use to cultivate that churches choose to use to cultivate that churches choose to use to cultivate that online community when we are not online community when we are not online community when we are not together in person you know we talked um together in person you know we talked um together in person you know we talked um with the folks from Life Church and uh with the folks from Life Church and uh with the folks from Life Church and uh their online Church platform it and so their online Church platform it and so their online Church platform it and so that's unique to churches and and helps that's unique to churches and and helps that's unique to churches and and helps to keep church members interconnected to keep church members interconnected to keep church members interconnected when they're not together in person when they're not together in person when they're not together in person it'll be interesting to see um if there it'll be interesting to see um if there it'll be interesting to see um if there is a a platform or platforms or is a a platform or platforms or is a a platform or platforms or something that is birthed out of like something that is birthed out of like something that is birthed out of like the the Christian media space that is the the Christian media space that is the the Christian media space that is designed uniquely for this purpose yeah designed uniquely for this purpose yeah designed uniquely for this purpose yeah if you think about how we got if you think about how we got if you think about how we got here social platforms started with a here social platforms started with a here social platforms started with a specialty Instagram was like we do specialty Instagram was like we do specialty Instagram was like we do photos of like in the moment and Twitter photos of like in the moment and Twitter photos of like in the moment and Twitter was like we are kind of like the real was like we are kind of like the real was like we are kind of like the real time updates and they started as

time updates and they started as time updates and they started as specialty platforms and eventually specialty platforms and eventually specialty platforms and eventually became you know what Elon is aspiring to became you know what Elon is aspiring to became you know what Elon is aspiring to the everything platform these platforms the everything platform these platforms the everything platform these platforms had all the different types of content had all the different types of content had all the different types of content formatting that you could possibly want formatting that you could possibly want formatting that you could possibly want and and now it's not really realistic and and now it's not really realistic and and now it's not really realistic for a new platform to come around and for a new platform to come around and for a new platform to come around and become an everything platform I mean become an everything platform I mean become an everything platform I mean we're even seeing that with Tik Tok they we're even seeing that with Tik Tok they we're even seeing that with Tik Tok they they tried with their lemonade photo they tried with their lemonade photo they tried with their lemonade photo only sharing app like that that has like only sharing app like that that has like only sharing app like that that has like not caught on there's very few downloads not caught on there's very few downloads not caught on there's very few downloads in in the states I think it was like in in the states I think it was like in in the states I think it was like fewer than 3 million overall app fewer than 3 million overall app fewer than 3 million overall app installs in the states so like even Tik installs in the states so like even Tik installs in the states so like even Tik Tok was like well we're going to try to Tok was like well we're going to try to Tok was like well we're going to try to do this as well like the Tik Tok stories do this as well like the Tik Tok stories do this as well like the Tik Tok stories thing like that didn't really like catch thing like that didn't really like catch thing like that didn't really like catch on and so are we going to be able to see on and so are we going to be able to see on and so are we going to be able to see now social apps start as Specialties and now social apps start as Specialties and now social apps start as Specialties and then stay as Specialties because enough then stay as Specialties because enough then stay as Specialties because enough enough people are moving there to make enough people are moving there to make enough people are moving there to make them viable because that's always been them viable because that's always been them viable because that's always been the biggest challenge right like if you the biggest challenge right like if you the biggest challenge right like if you serve in a space like ours like church serve in a space like ours like church serve in a space like ours like church Tech How could a smaller app make that Tech How could a smaller app make that Tech How could a smaller app make that viable if you're doing fashion viable if you're doing fashion viable if you're doing fashion Fitness social media something that's Fitness social media something that's Fitness social media something that's like big enough like that yeah you could like big enough like that yeah you could like big enough like that yeah you could you could have a large enough audience you could have a large enough audience you could have a large enough audience where you could reach enough people but where you could reach enough people but where you could reach enough people but could it be viable for everything that's could it be viable for everything that's could it be viable for everything that's what these platforms have done a good what these platforms have done a good what these platforms have done a good job of the major social platforms is job of the major social platforms is job of the major social platforms is having enough people wear any type of having enough people wear any type of having enough people wear any type of Niche or sub Niche within a niche could Niche or sub Niche within a niche could Niche or sub Niche within a niche could be viable let's move to social media be viable let's move to social media be viable let's move to social media prediction number five more reals on prediction number five more reals on prediction number five more reals on Instagram and Facebook I just don't see Instagram and Facebook I just don't see Instagram and Facebook I just don't see that this trend is going anywhere that this trend is going anywhere that this trend is going anywhere anytime soon uh the the concentration of anytime soon uh the the concentration of anytime soon uh the the concentration of reels on platforms continues to increase reels on platforms continues to increase reels on platforms continues to increase the viewership continues to increase I'm the viewership continues to increase I'm the viewership continues to increase I'm not sure how long this is going to last

not sure how long this is going to last not sure how long this is going to last but I'm pretty confident that uh it's but I'm pretty confident that uh it's but I'm pretty confident that uh it's going to remain in going to remain in going to remain in 2024 we'll move to social media 2024 we'll move to social media 2024 we'll move to social media prediction number six which is SEO prediction number six which is SEO prediction number six which is SEO replacing hashtags wow wow wow wow replacing hashtags wow wow wow wow replacing hashtags wow wow wow wow so we've talked about this before we've so we've talked about this before we've so we've talked about this before we've also now twice said that we've famously also now twice said that we've famously also now twice said that we've famously said something on this episode we've said something on this episode we've said something on this episode we've both said this I famously said really both said this I famously said really both said this I famously said really hottie about ourselves today hottie about ourselves today hottie about ourselves today apparently so this happened we have apparently so this happened we have apparently so this happened we have millions of people listening to this millions of people listening to this millions of people listening to this podcast we are just so famous famously podcast we are just so famous famously podcast we are just so famous famously famously I famously I famously I said um so this happened uh with search said um so this happened uh with search said um so this happened uh with search engine optimization where you could game engine optimization where you could game engine optimization where you could game the system with like I'm going to put a the system with like I'm going to put a the system with like I'm going to put a keyword in the head tag and then Google keyword in the head tag and then Google keyword in the head tag and then Google was like oh my was like oh my was like oh my gosh first page ranking yes wow and then gosh first page ranking yes wow and then gosh first page ranking yes wow and then these serps became or these SEO these serps became or these SEO these serps became or these SEO platforms became more sophisticated and platforms became more sophisticated and platforms became more sophisticated and ranking became really reflective of like ranking became really reflective of like ranking became really reflective of like the actual value that you brought to the actual value that you brought to the actual value that you brought to something and you could still rank but something and you could still rank but something and you could still rank but you couldn't like game the system right you couldn't like game the system right you couldn't like game the system right hashtags were kind of analogous to that hashtags were kind of analogous to that hashtags were kind of analogous to that initial phase of SEO where you're like initial phase of SEO where you're like initial phase of SEO where you're like oh hashtag God isg good oh wow okay oh hashtag God isg good oh wow okay oh hashtag God isg good oh wow okay we're gonna put this here and everyone we're gonna put this here and everyone we're gonna put this here and everyone saw it and then eventually the search saw it and then eventually the search saw it and then eventually the search engine optimization within social engine optimization within social engine optimization within social platforms became more sophisticated and platforms became more sophisticated and platforms became more sophisticated and now hashtags you're not going to game now hashtags you're not going to game now hashtags you're not going to game the system by adding a hashtag we talked the system by adding a hashtag we talked the system by adding a hashtag we talked about this in our previous episode like about this in our previous episode like about this in our previous episode like it might augment 5% plus or minus but it might augment 5% plus or minus but it might augment 5% plus or minus but not much what actually is taking the not much what actually is taking the not much what actually is taking the place instead is SEO being done

place instead is SEO being done place instead is SEO being done automatically on these social platforms automatically on these social platforms automatically on these social platforms right if you go on Instagram stories if right if you go on Instagram stories if right if you go on Instagram stories if you create a Tik Tok if you create uh a you create a Tik Tok if you create uh a you create a Tik Tok if you create uh a YouTube short those platforms can YouTube short those platforms can YouTube short those platforms can automatically transcribe what you're automatically transcribe what you're automatically transcribe what you're saying and add captions on the screen if saying and add captions on the screen if saying and add captions on the screen if you choose guess what they're doing it you choose guess what they're doing it you choose guess what they're doing it anyways precisely and what they're doing anyways precisely and what they're doing anyways precisely and what they're doing is that transcription is serving as the is that transcription is serving as the is that transcription is serving as the SEO content the words that you type and SEO content the words that you type and SEO content the words that you type and place onto the screen using the place onto the screen using the place onto the screen using the applications tools are becoming the SEO applications tools are becoming the SEO applications tools are becoming the SEO and so for your content to find the and so for your content to find the and so for your content to find the Right audience Now using that type of Right audience Now using that type of Right audience Now using that type of language is becoming more and more language is becoming more and more language is becoming more and more important and so something like hashtags important and so something like hashtags important and so something like hashtags becomes a little bit less relevant what becomes a little bit less relevant what becomes a little bit less relevant what this means is you probably can't game this means is you probably can't game this means is you probably can't game the system as much it just makes sure the system as much it just makes sure the system as much it just makes sure that you're creating the right type of that you're creating the right type of that you're creating the right type of content and in a positive light the content and in a positive light the content and in a positive light the right people are more likely to find right people are more likely to find right people are more likely to find this yeah like this is not bad news but this yeah like this is not bad news but this yeah like this is not bad news but it may be it may be unfamiliar to you if it may be it may be unfamiliar to you if it may be it may be unfamiliar to you if you've never written content for the you've never written content for the you've never written content for the internet or whatever to be mindful now internet or whatever to be mindful now internet or whatever to be mindful now about when you're creating content about about when you're creating content about about when you're creating content about where and how you insert keywords so where and how you insert keywords so where and how you insert keywords so it's it's it's just matter of being it's it's it's just matter of being it's it's it's just matter of being mindful of like okay when I'm creating mindful of like okay when I'm creating mindful of like okay when I'm creating this video about AB or C or when I'm this video about AB or C or when I'm this video about AB or C or when I'm writing this caption about this video writing this caption about this video writing this caption about this video that I've that I've that I've made being mindful of inserting the made being mindful of inserting the made being mindful of inserting the keyword that you want people to be keyword that you want people to be keyword that you want people to be searching to find that video or whatever searching to find that video or whatever searching to find that video or whatever that video is about using it in your that video is about using it in your that video is about using it in your script for the short-term video or script for the short-term video or script for the short-term video or making sure it's in the description or making sure it's in the description or making sure it's in the description or the caption it's it's not more the caption it's it's not more the caption it's it's not more complicated than that it's just complicated than that it's just complicated than that it's just something new to be mindful of but it's

something new to be mindful of but it's something new to be mindful of but it's not all bad news if you're creating good not all bad news if you're creating good not all bad news if you're creating good content um um thoughtful content focused content um um thoughtful content focused content um um thoughtful content focused content the the the search engine op content the the the search engine op content the the the search engine op optimization is going to do is going to optimization is going to do is going to optimization is going to do is going to serve your video to the right people serve your video to the right people serve your video to the right people 100% social media prediction for 2024 100% social media prediction for 2024 100% social media prediction for 2024 number number number seven who would have thought the return seven who would have thought the return seven who would have thought the return of the email newsletter let's go so famously I have been an advocate for famously I have been an advocate for many years of stripped down onetoone many years of stripped down onetoone many years of stripped down onetoone email communication black text only on a email communication black text only on a email communication black text only on a white background plain text hey it's white background plain text hey it's white background plain text hey it's Brady here's what's going on a single Brady here's what's going on a single Brady here's what's going on a single link to one piece of content one call to link to one piece of content one call to link to one piece of content one call to action signed off from Brady really action signed off from Brady really action signed off from Brady really personal love it as with all things personal love it as with all things personal love it as with all things marketing there is a pendulum swing when marketing there is a pendulum swing when marketing there is a pendulum swing when one thing becomes so popular that it one thing becomes so popular that it one thing becomes so popular that it loses its potency and I think that is loses its potency and I think that is loses its potency and I think that is playing some element in the move towards playing some element in the move towards playing some element in the move towards newsletters we're seeing platforms like newsletters we're seeing platforms like newsletters we're seeing platforms like beehive platforms like substack beehive platforms like substack beehive platforms like substack being these massive platforms that are being these massive platforms that are being these massive platforms that are uh are are powering all of these new uh are are powering all of these new uh are are powering all of these new newsletters uh I'm finding myself newsletters uh I'm finding myself newsletters uh I'm finding myself subscribing to more and more newsletters subscribing to more and more newsletters subscribing to more and more newsletters myself and I I never I've never myself and I I never I've never myself and I I never I've never subscribed to newsletters but more and subscribed to newsletters but more and subscribed to newsletters but more and more creators are doing them and I found more creators are doing them and I found more creators are doing them and I found them quite valuable it's like oh this

them quite valuable it's like oh this them quite valuable it's like oh this this Creator does a lot of things every this Creator does a lot of things every this Creator does a lot of things every week now in one handy newsletter I can week now in one handy newsletter I can week now in one handy newsletter I can see all of it and you might be listening see all of it and you might be listening see all of it and you might be listening to this being like that's what we've to this being like that's what we've to this being like that's what we've been saying we are as churches doing a been saying we are as churches doing a been saying we are as churches doing a lot of things why couldn't we put them lot of things why couldn't we put them lot of things why couldn't we put them in one newsletter well listen that might in one newsletter well listen that might in one newsletter well listen that might have been always true but there's what's have been always true but there's what's have been always true but there's what's effective and then there's you know effective and then there's you know effective and then there's you know there's what's not effective and we kind there's what's not effective and we kind there's what's not effective and we kind of have to I always say don't fight the of have to I always say don't fight the of have to I always say don't fight the wave even if you're like this would make wave even if you're like this would make wave even if you're like this would make sense for us but if the wave is going in sense for us but if the wave is going in sense for us but if the wave is going in a different direction you still can't a different direction you still can't a different direction you still can't fight well the wave's gone in your fight well the wave's gone in your fight well the wave's gone in your direction even better let's kind of roll direction even better let's kind of roll direction even better let's kind of roll with that so we're seeing that pendulum with that so we're seeing that pendulum with that so we're seeing that pendulum swing back I think we are already swing back I think we are already swing back I think we are already discussing how to integrate a newsletter discussing how to integrate a newsletter discussing how to integrate a newsletter into Pro Church tools thinking of into Pro Church tools thinking of into Pro Church tools thinking of calling it The 167 it's kind of the fun calling it The 167 it's kind of the fun calling it The 167 it's kind of the fun name of the newsletter all these name of the newsletter all these name of the newsletter all these newsletters have fun names you know newsletters have fun names you know newsletters have fun names you know Colin and Samir they have uh Colin and Samir they have uh Colin and Samir they have uh press publish press that's why it's a press publish press that's why it's a press publish press that's why it's a fun play on words to not press publish fun play on words to not press publish fun play on words to not press publish right it's the publish oh gosh publish right it's the publish oh gosh publish right it's the publish oh gosh publish press That's it yeah yeah it's not meant press That's it yeah yeah it's not meant press That's it yeah yeah it's not meant to be said out loud and we had so much to be said out loud and we had so much to be said out loud and we had so much meat at meat at meat at lunch my throat it's a great name though lunch my throat it's a great name though lunch my throat it's a great name though it really is and uh I think that this is it really is and uh I think that this is it really is and uh I think that this is obviously good news for churches I think obviously good news for churches I think obviously good news for churches I think that you can compile you know multiple that you can compile you know multiple that you can compile you know multiple different things into one Weekly different things into one Weekly different things into one Weekly Newsletter um I'll probably be talking a Newsletter um I'll probably be talking a Newsletter um I'll probably be talking a lot more about this in 2024 as we kind lot more about this in 2024 as we kind lot more about this in 2024 as we kind of explore what works and what doesn't of explore what works and what doesn't of explore what works and what doesn't right now we're just kind of observing a right now we're just kind of observing a right now we're just kind of observing a trend that's really propped up in the trend that's really propped up in the trend that's really propped up in the last year or so in a bigger way and so last year or so in a bigger way and so last year or so in a bigger way and so we're going to start implementing it we're going to start implementing it we're going to start implementing it ourselves see what works see what ourselves see what works see what ourselves see what works see what doesn't and then we can bring our

doesn't and then we can bring our doesn't and then we can bring our findings back to the show and back to findings back to the show and back to findings back to the show and back to the content that we are uh creating but the content that we are uh creating but the content that we are uh creating but right now it's hey I'm keeping an eye on right now it's hey I'm keeping an eye on right now it's hey I'm keeping an eye on this this seems to be moving in this this this seems to be moving in this this this seems to be moving in this direction there are these new companies direction there are these new companies direction there are these new companies that are you know big forces behind it that are you know big forces behind it that are you know big forces behind it making it more easy and we'll see where making it more easy and we'll see where making it more easy and we'll see where things go from there thoughts on things go from there thoughts on things go from there thoughts on newsletters I mean I'm a sucker for a newsletters I mean I'm a sucker for a newsletters I mean I'm a sucker for a newsletter do you subscribe I subscribe newsletter do you subscribe I subscribe newsletter do you subscribe I subscribe to a few yeah U mostly it's mostly folks to a few yeah U mostly it's mostly folks to a few yeah U mostly it's mostly folks who like write uh blog posts it's just a who like write uh blog posts it's just a who like write uh blog posts it's just a good a good way for me to stay I mean good a good way for me to stay I mean good a good way for me to stay I mean there's something about that right like there's something about that right like there's something about that right like creators who are constantly creating creators who are constantly creating creators who are constantly creating whether it's Colin and Samir or like whether it's Colin and Samir or like whether it's Colin and Samir or like somebody uh somebody's newsletter who I somebody uh somebody's newsletter who I somebody uh somebody's newsletter who I subscribe to like uh Chris Green who's subscribe to like uh Chris Green who's subscribe to like uh Chris Green who's like he's constantly writing but I'm not like he's constantly writing but I'm not like he's constantly writing but I'm not constantly checking his blog and so when constantly checking his blog and so when constantly checking his blog and so when I get hit with that newsletter says like I get hit with that newsletter says like I get hit with that newsletter says like hey I wrote these three posts in the hey I wrote these three posts in the hey I wrote these three posts in the last three weeks or something um gives last three weeks or something um gives last three weeks or something um gives me an opportunity to take action right me an opportunity to take action right me an opportunity to take action right then and there um we have been then and there um we have been then and there um we have been experimenting with this a little bit at experimenting with this a little bit at experimenting with this a little bit at nucleus with our product updates just nucleus with our product updates just nucleus with our product updates just like changing the way we write and like changing the way we write and like changing the way we write and deliver our product updates and um like deliver our product updates and um like deliver our product updates and um like like you said earlier we we have been like you said earlier we we have been like you said earlier we we have been proponents for a long time of in proponents for a long time of in proponents for a long time of in whatever call to action you are giving whatever call to action you are giving whatever call to action you are giving in your email like only having one call in your email like only having one call in your email like only having one call to action maybe different instances of to action maybe different instances of to action maybe different instances of of the call to action but it's all of the call to action but it's all of the call to action but it's all leading to the same place we've been leading to the same place we've been leading to the same place we've been messing around and trying some different messing around and trying some different messing around and trying some different things with nucleus and and including things with nucleus and and including things with nucleus and and including multiple calls to action calls to action multiple calls to action calls to action multiple calls to action calls to action or call to or call to or call to actions yeah this has been a 10e debate actions yeah this has been a 10e debate actions yeah this has been a 10e debate for me yeah multiple of them uh multiple for me yeah multiple of them uh multiple for me yeah multiple of them uh multiple uh uh destinations multiple links what uh uh destinations multiple links what uh uh destinations multiple links what we say is multiple ctas there you go we say is multiple ctas there you go we say is multiple ctas there you go which would apply it's called to actions which would apply it's called to actions which would apply it's called to actions right but multiple CT always works yeah

right but multiple CT always works yeah right but multiple CT always works yeah and uh that's been working and uh that's been working and uh that's been working um so I'm looking forward to to like you um so I'm looking forward to to like you um so I'm looking forward to to like you said putting it into practice here uh at said putting it into practice here uh at said putting it into practice here uh at Pro Church tools and seeing what we can Pro Church tools and seeing what we can Pro Church tools and seeing what we can do and how folks respond to it and then do and how folks respond to it and then do and how folks respond to it and then putting into practice at our churches as putting into practice at our churches as putting into practice at our churches as well I did do one small test that I can well I did do one small test that I can well I did do one small test that I can talk about we had a email go out that talk about we had a email go out that talk about we had a email go out that was all about social sermons um during was all about social sermons um during was all about social sermons um during our last public enrollment period And in our last public enrollment period And in our last public enrollment period And in the email I had included like a bunch of the email I had included like a bunch of the email I had included like a bunch of different resources for social sermons different resources for social sermons different resources for social sermons so there was like a PDF where you could so there was like a PDF where you could so there was like a PDF where you could look through the plans there was a link look through the plans there was a link look through the plans there was a link to the actual page there was a link to to the actual page there was a link to to the actual page there was a link to our recent work I think there was at our recent work I think there was at our recent work I think there was at least three distinct destinations ctas least three distinct destinations ctas least three distinct destinations ctas if you will and I remember looking at if you will and I remember looking at if you will and I remember looking at the report from that email campaign and the report from that email campaign and the report from that email campaign and it had like three to four times as many it had like three to four times as many it had like three to four times as many clicks and I thought it was a mistake so clicks and I thought it was a mistake so clicks and I thought it was a mistake so I actually emailed customer support and I actually emailed customer support and I actually emailed customer support and I said there's something wrong with our I said there's something wrong with our I said there's something wrong with our numbers because they don't like you say numbers because they don't like you say numbers because they don't like you say this is the percentage but then this is this is the percentage but then this is this is the percentage but then this is the number of clicks and they're like the number of clicks and they're like the number of clicks and they're like well they told me click rate is distinct well they told me click rate is distinct well they told me click rate is distinct from click percentage one is like unique from click percentage one is like unique from click percentage one is like unique subscribers and one is overall number of subscribers and one is overall number of subscribers and one is overall number of things that they clicked right and I was things that they clicked right and I was things that they clicked right and I was like oh interesting okay so by including like oh interesting okay so by including like oh interesting okay so by including a few different items it increased the a few different items it increased the a few different items it increased the total number of clicks quite total number of clicks quite total number of clicks quite dramatically and I was like okay that is dramatically and I was like okay that is dramatically and I was like okay that is a hint that maybe this is worth a hint that maybe this is worth a hint that maybe this is worth revisiting and I also think it's worth revisiting and I also think it's worth revisiting and I also think it's worth articulating on this front that we are articulating on this front that we are articulating on this front that we are not dogmatic about the way that we not dogmatic about the way that we not dogmatic about the way that we approach these platforms we are chasing

approach these platforms we are chasing approach these platforms we are chasing Effectiveness so long as it aligns with Effectiveness so long as it aligns with Effectiveness so long as it aligns with our values and if that means what we've our values and if that means what we've our values and if that means what we've always done because it was always always done because it was always always done because it was always effective is no longer that great that effective is no longer that great that effective is no longer that great that we're willing to change you know like we're willing to change you know like we're willing to change you know like we're we're we're not the type to say we're we're we're not the type to say we're we're we're not the type to say well we've always done it this way we well we've always done it this way we well we've always done it this way we got to stick with it if we have proof or got to stick with it if we have proof or got to stick with it if we have proof or even an inkling that what we've done the even an inkling that what we've done the even an inkling that what we've done the tides are shifting that wave again is is tides are shifting that wave again is is tides are shifting that wave again is is headed in a different direction we want headed in a different direction we want headed in a different direction we want to ride the wave we don't want to fight to ride the wave we don't want to fight to ride the wave we don't want to fight the wave the last thing that we would the wave the last thing that we would the wave the last thing that we would want is to become the one thing that we want is to become the one thing that we want is to become the one thing that we always say to not be which is like a always say to not be which is like a always say to not be which is like a stickler for the method it's Mission stickler for the method it's Mission stickler for the method it's Mission over method not method over Mission and over method not method over Mission and over method not method over Mission and so the method can and will change I now so the method can and will change I now so the method can and will change I now I will say I was surprised that this one I will say I was surprised that this one I will say I was surprised that this one has changed because it's been 10 years has changed because it's been 10 years has changed because it's been 10 years and this has always been the most and this has always been the most and this has always been the most effective way but if the tides are effective way but if the tides are effective way but if the tides are turning we need to turn with the tides turning we need to turn with the tides turning we need to turn with the tides and that's why it's always worth and that's why it's always worth and that's why it's always worth evaluating these things the biggest evaluating these things the biggest evaluating these things the biggest communication shift in 500 years is not communication shift in 500 years is not communication shift in 500 years is not just in size but it is also in velocity just in size but it is also in velocity just in size but it is also in velocity and that means like what once worked no and that means like what once worked no and that means like what once worked no longer works because the cycles of longer works because the cycles of longer works because the cycles of pendulum swinging are like becoming pendulum swinging are like becoming pendulum swinging are like becoming faster normally oh well one decade here faster normally oh well one decade here faster normally oh well one decade here one decade here and in this case it was one decade here and in this case it was one decade here and in this case it was a decade but in a lot of other things a decade but in a lot of other things a decade but in a lot of other things it's like this worked for a year we it's like this worked for a year we it's like this worked for a year we overdid it this worked for another year overdid it this worked for another year overdid it this worked for another year we overdid it there's that old adage we we overdid it there's that old adage we we overdid it there's that old adage we frequently famously remark on marketers frequently famously remark on marketers frequently famously remark on marketers ruin everything and they ruin everything ruin everything and they ruin everything ruin everything and they ruin everything faster than ever because of how fast faster than ever because of how fast faster than ever because of how fast these iterations are taking place so we these iterations are taking place so we these iterations are taking place so we will report back in 2024 on newslet you

will report back in 2024 on newslet you will report back in 2024 on newslet you have one more prediction for me yeah do have one more prediction for me yeah do have one more prediction for me yeah do you want to just read this one out I'll you want to just read this one out I'll you want to just read this one out I'll read it out more accessible tofu content read it out more accessible tofu content read it out more accessible tofu content yeah do you remember what tofu stands yeah do you remember what tofu stands yeah do you remember what tofu stands for you know I was trying to I was when for you know I was trying to I was when for you know I was trying to I was when I was reading the notes today I was I I was reading the notes today I was I I was reading the notes today I was I was trying to remember what what it was was trying to remember what what it was was trying to remember what what it was and uh I couldn't come up with it so and uh I couldn't come up with it so and uh I couldn't come up with it so it's an acronym but it's a little bit of it's an acronym but it's a little bit of it's an acronym but it's a little bit of a tricky acronym because it's top of a tricky acronym because it's top of a tricky acronym because it's top of funnel so the F and the U are for funnel funnel so the F and the U are for funnel funnel so the F and the U are for funnel the T and the O are for top of so tofu the T and the O are for top of so tofu the T and the O are for top of so tofu content is your top of funnel content in content is your top of funnel content in content is your top of funnel content in marketing speak it's basically the stuff marketing speak it's basically the stuff marketing speak it's basically the stuff that is the most accessible so in the that is the most accessible so in the that is the most accessible so in the church World tofu content would be all church World tofu content would be all church World tofu content would be all of your social media posts uh mofu which of your social media posts uh mofu which of your social media posts uh mofu which is middle of the funnel would be maybe is middle of the funnel would be maybe is middle of the funnel would be maybe your newsletter stop um if you say bofu your newsletter stop um if you say bofu your newsletter stop um if you say bofu I'm out here and the bofu content is is I'm out here and the bofu content is is I'm out here and the bofu content is is bottom of funnel and that's like bottom of funnel and that's like bottom of funnel and that's like in-person church services so what in-person church services so what in-person church services so what happens is think of it like a funnel the happens is think of it like a funnel the happens is think of it like a funnel the higher up it is the more people are in higher up it is the more people are in higher up it is the more people are in it because like the less is required and it because like the less is required and it because like the less is required and the more is ired of people the smaller the more is ired of people the smaller the more is ired of people the smaller the funnel becomes because fewer people the funnel becomes because fewer people the funnel becomes because fewer people are opting in but the farther down you are opting in but the farther down you are opting in but the farther down you get to bofu the more engaged people are get to bofu the more engaged people are get to bofu the more engaged people are and so what I've noticed is as social and so what I've noticed is as social and so what I've noticed is as social platforms have become more mature as platforms have become more mature as platforms have become more mature as they have become more competitive as they have become more competitive as they have become more competitive as they have become more they have become more they have become more saturated the tofu saturated the tofu saturated the tofu content and its strategy has has has content and its strategy has has has content and its strategy has has has changed we need the tofu content and I'm changed we need the tofu content and I'm changed we need the tofu content and I'm using the term ironically almost because using the term ironically almost because using the term ironically almost because it's obviously ridiculous needs to

it's obviously ridiculous needs to it's obviously ridiculous needs to become even more accessible than it become even more accessible than it become even more accessible than it always has been you used to be able to always has been you used to be able to always has been you used to be able to get away with like d get away with like d get away with like d denser denser denser less accessible content and you need to less accessible content and you need to less accessible content and you need to really re-calibrate how we're doing that really re-calibrate how we're doing that really re-calibrate how we're doing that uh because the the it's like the it's uh because the the it's like the it's uh because the the it's like the it's like the the the denominator is changing like the the the denominator is changing like the the the denominator is changing in some ways if that makes sense um and in some ways if that makes sense um and in some ways if that makes sense um and and and you can see I'm even stumbling and and you can see I'm even stumbling and and you can see I'm even stumbling over my words a little bit because this over my words a little bit because this over my words a little bit because this one's a little bit more difficult to to one's a little bit more difficult to to one's a little bit more difficult to to articulate in a way uh but in my context articulate in a way uh but in my context articulate in a way uh but in my context I can speak about this you know I might I can speak about this you know I might I can speak about this you know I might talk about something like social media talk about something like social media talk about something like social media strategy and I want you to hear about strategy and I want you to hear about strategy and I want you to hear about that person in PR Church Nation but that that person in PR Church Nation but that that person in PR Church Nation but that might be a little bit too dense or a might be a little bit too dense or a might be a little bit too dense or a little bit too dry for tofu content little bit too dry for tofu content little bit too dry for tofu content maybe that what used to be tofu content maybe that what used to be tofu content maybe that what used to be tofu content is now becoming mofu content and the is now becoming mofu content and the is now becoming mofu content and the tofu content has to be a little bit more tofu content has to be a little bit more tofu content has to be a little bit more accessible like four things you didn't accessible like four things you didn't accessible like four things you didn't know about the Instagram algorithm M and know about the Instagram algorithm M and know about the Instagram algorithm M and that's kind of like oh that's that's kind of like oh that's that's kind of like oh that's interesting I want to know about that interesting I want to know about that interesting I want to know about that and then you move a little bit down the and then you move a little bit down the and then you move a little bit down the funnel and now we get to social media funnel and now we get to social media funnel and now we get to social media strategy so what used to be top of strategy so what used to be top of strategy so what used to be top of funnel is becoming middle of funnel as funnel is becoming middle of funnel as funnel is becoming middle of funnel as people's expectations change as the people's expectations change as the people's expectations change as the culture of social media changes and I culture of social media changes and I culture of social media changes and I don't think I I love this in a way uh don't think I I love this in a way uh don't think I I love this in a way uh but it's also again the changing of the but it's also again the changing of the but it's also again the changing of the tides and always say it's not worth tides and always say it's not worth tides and always say it's not worth fighting the waves you think this is fighting the waves you think this is fighting the waves you think this is more relevant than ever like thanks to more relevant than ever like thanks to more relevant than ever like thanks to Discovery algorithms because you're top Discovery algorithms because you're top Discovery algorithms because you're top of funnel content is usually the content

of funnel content is usually the content of funnel content is usually the content that's going to that is the most that's going to that is the most that's going to that is the most accessible so is probably going to go accessible so is probably going to go accessible so is probably going to go it's probably going to be your post that it's probably going to be your post that it's probably going to be your post that goes viral on reals or Tik Tok and that goes viral on reals or Tik Tok and that goes viral on reals or Tik Tok and that is going to reach a broader audience is going to reach a broader audience is going to reach a broader audience that is going to collect new people into that is going to collect new people into that is going to collect new people into your audience to then Usher them into your audience to then Usher them into your audience to then Usher them into the middle of the funnel and I'm sitting the middle of the funnel and I'm sitting the middle of the funnel and I'm sitting here wondering like here wondering like here wondering like before social media and definitely before social media and definitely before social media and definitely before Discovery algorithms like what before Discovery algorithms like what before Discovery algorithms like what was our top of funnel content as was our top of funnel content as was our top of funnel content as churches like what was our most churches like what was our most churches like what was our most accessible means of sharing the story of accessible means of sharing the story of accessible means of sharing the story of Jesus uh prior to being able to just Jesus uh prior to being able to just Jesus uh prior to being able to just share a 30-second clip about three share a 30-second clip about three share a 30-second clip about three things you didn't know about marriage things you didn't know about marriage things you didn't know about marriage rates in Chicago you know with a link to rates in Chicago you know with a link to rates in Chicago you know with a link to uh watch the rest of the sermon that we uh watch the rest of the sermon that we uh watch the rest of the sermon that we taught last week about marriage like taught last week about marriage like taught last week about marriage like what was our top of funnel content what was our top of funnel content what was our top of funnel content before sharing short form videos on before sharing short form videos on before sharing short form videos on social well there would have been your social well there would have been your social well there would have been your website in terms of inbound but in terms website in terms of inbound but in terms website in terms of inbound but in terms of outbound you know Flyers yeah TV of outbound you know Flyers yeah TV of outbound you know Flyers yeah TV radio spots Billboards that sort of radio spots Billboards that sort of radio spots Billboards that sort of thing yeah and those were just like for thing yeah and those were just like for thing yeah and those were just like for the most part predominantly just like the most part predominantly just like the most part predominantly just like advertisements to come join us in advertisements to come join us in advertisements to come join us in service yeah precisely yeah I mean you service yeah precisely yeah I mean you service yeah precisely yeah I mean you could also say in the terms of events could also say in the terms of events could also say in the terms of events you know the community event that you do you know the community event that you do you know the community event that you do yeah trunk Retreat or something like yeah trunk Retreat or something like yeah trunk Retreat or something like that fall festival VBS that sort of that fall festival VBS that sort of that fall festival VBS that sort of thing that's a good one that's probably thing that's a good one that's probably thing that's a good one that's probably the best example yeah yeah for sure okay the best example yeah yeah for sure okay the best example yeah yeah for sure okay well uh we can summarize briefly these well uh we can summarize briefly these well uh we can summarize briefly these uh these social media predictions number uh these social media predictions number uh these social media predictions number one new monetization models and one new monetization models and one new monetization models and subscriptions number two the future of X subscriptions number two the future of X subscriptions number two the future of X number three churches and and Tik Tok number three churches and and Tik Tok number three churches and and Tik Tok haven't joined now I just don't number

haven't joined now I just don't number haven't joined now I just don't number four the stratification of social media four the stratification of social media four the stratification of social media number five more reals on Instagram and number five more reals on Instagram and number five more reals on Instagram and Facebook number six SEO replacing Facebook number six SEO replacing Facebook number six SEO replacing hashtags number seven the rise of hashtags number seven the rise of hashtags number seven the rise of newsletters they're back and number newsletters they're back and number newsletters they're back and number eight more accessible tofu eight more accessible tofu eight more accessible tofu content we'd love to hear your social content we'd love to hear your social content we'd love to hear your social media predictions Alex any from media predictions Alex any from media predictions Alex any from you you know I was just just recently you you know I was just just recently you you know I was just just recently actually just this week I was doing actually just this week I was doing actually just this week I was doing some I don't know just some some I don't know just some some I don't know just some self-reflection and I realized I am self-reflection and I realized I am self-reflection and I realized I am spending a lot less time on Instagram spending a lot less time on Instagram spending a lot less time on Instagram than I used to we talked about the than I used to we talked about the than I used to we talked about the stratification of Social and Instagram stratification of Social and Instagram stratification of Social and Instagram is Our Generations platform generally is Our Generations platform generally is Our Generations platform generally speaking uh and I'm spending a lot less speaking uh and I'm spending a lot less speaking uh and I'm spending a lot less time on there and I don't I was time on there and I don't I was time on there and I don't I was wondering what could bring me back to wondering what could bring me back to wondering what could bring me back to being an active user of Instagram like I being an active user of Instagram like I being an active user of Instagram like I used to and I couldn't think of anything used to and I couldn't think of anything used to and I couldn't think of anything I begrudgingly am using Twitter still I I begrudgingly am using Twitter still I I begrudgingly am using Twitter still I I post my same my Twitter content to I post my same my Twitter content to I post my same my Twitter content to threads just so like keep it active but threads just so like keep it active but threads just so like keep it active but I don't enjoy my uh for you or my I don't enjoy my uh for you or my I don't enjoy my uh for you or my following feeds on threads as much as I following feeds on threads as much as I following feeds on threads as much as I do on Twitter so I'm still on Twitter do on Twitter so I'm still on Twitter do on Twitter so I'm still on Twitter watching more YouTube now than ever uh watching more YouTube now than ever uh watching more YouTube now than ever uh but I feel like a little sad that that but I feel like a little sad that that but I feel like a little sad that that I'm not spending as much time on I'm not spending as much time on I'm not spending as much time on Instagram I just I'm not really inspired Instagram I just I'm not really inspired Instagram I just I'm not really inspired there anymore I I I use stories to catch there anymore I I I use stories to catch there anymore I I I use stories to catch up with like to keep connected with up with like to keep connected with up with like to keep connected with friends but I also noticed that my friends but I also noticed that my friends but I also noticed that my contemporaries aren't posting as much to contemporaries aren't posting as much to contemporaries aren't posting as much to stories anymore we're all kind of in the stories anymore we're all kind of in the stories anymore we're all kind of in the same boat so I'm curious to see the next same boat so I'm curious to see the next same boat so I'm curious to see the next 12 months what what Instagram does there

12 months what what Instagram does there 12 months what what Instagram does there hasn't been a big shake up to the hasn't been a big shake up to the hasn't been a big shake up to the platform in a while uh and what what my platform in a while uh and what what my platform in a while uh and what what my personal use on Instagram looks like personal use on Instagram looks like personal use on Instagram looks like over the next 12 months or so I think over the next 12 months or so I think over the next 12 months or so I think that's really insightful I relate in that's really insightful I relate in that's really insightful I relate in most of those ways Instagram I use a ton most of those ways Instagram I use a ton most of those ways Instagram I use a ton but it's just for publishing and but it's just for publishing and but it's just for publishing and interacting with everyone because it's interacting with everyone because it's interacting with everyone because it's our most engaged social platform I use our most engaged social platform I use our most engaged social platform I use YouTube a ton X is probably my number YouTube a ton X is probably my number YouTube a ton X is probably my number one platform Tik Tok would be but I I'm one platform Tik Tok would be but I I'm one platform Tik Tok would be but I I'm I'm even on Tik Tok a lot less than I I'm even on Tik Tok a lot less than I I'm even on Tik Tok a lot less than I was a year ago and it's funny because I was a year ago and it's funny because I was a year ago and it's funny because I think the Temptation is like yeah you think the Temptation is like yeah you think the Temptation is like yeah you know like I just I'm not on social know like I just I'm not on social know like I just I'm not on social anymore I'm just not about that and then anymore I'm just not about that and then anymore I'm just not about that and then like you look you're like oh I'm just on like you look you're like oh I'm just on like you look you're like oh I'm just on YouTube more than I was you're still on YouTube more than I was you're still on YouTube more than I was you're still on social you're just on a different social you're just on a different social you're just on a different version of Social and that makes sense version of Social and that makes sense version of Social and that makes sense that as we get older we are interacting that as we get older we are interacting that as we get older we are interacting with the social landscape in different with the social landscape in different with the social landscape in different ways oh keeping up with my friends in my ways oh keeping up with my friends in my ways oh keeping up with my friends in my 30s is less important to me than it was 30s is less important to me than it was 30s is less important to me than it was in my 20s is that a byproduct of the in my 20s is that a byproduct of the in my 20s is that a byproduct of the fact that we're not posting as much or fact that we're not posting as much or fact that we're not posting as much or is it because I don't care as much or is is it because I don't care as much or is is it because I don't care as much or is that CLE circular exactly and also that CLE circular exactly and also that CLE circular exactly and also what's next what platform is next what's next what platform is next what's next what platform is next because there was a world before Tik Tok because there was a world before Tik Tok because there was a world before Tik Tok when we couldn't have imagined what when we couldn't have imagined what when we couldn't have imagined what could be next and then Tik Tok uh could be next and then Tik Tok uh could be next and then Tik Tok uh literally has changed the landscape of literally has changed the landscape of literally has changed the landscape of social as we knew it and so there will social as we knew it and so there will social as we knew it and so there will be something yeah new and maybe not in be something yeah new and maybe not in be something yeah new and maybe not in 2024 but maybe yeah we talked about what 2024 but maybe yeah we talked about what 2024 but maybe yeah we talked about what we famously said I might have foolishly we famously said I might have foolishly we famously said I might have foolishly said on this show on this episode like said on this show on this episode like said on this show on this episode like you know what we're not going to see you know what we're not going to see you know what we're not going to see another platform become like the another platform become like the another platform become like the everything platform um despite what Elon everything platform um despite what Elon everything platform um despite what Elon might say again like you're right five might say again like you're right five might say again like you're right five years ago we would have said that all years ago we would have said that all years ago we would have said that all these platforms had tried and everyone

these platforms had tried and everyone these platforms had tried and everyone had been sent packing and then this Tik had been sent packing and then this Tik had been sent packing and then this Tik Tok formerly musically comes around and Tok formerly musically comes around and Tok formerly musically comes around and it does it and so there always is it does it and so there always is it does it and so there always is something that is going to break through something that is going to break through something that is going to break through and it was not be real that's right we and it was not be real that's right we and it was not be real that's right we gave it the good college try on be real gave it the good college try on be real gave it the good college try on be real and you did for a day turn on and you did for a day turn on and you did for a day turn on notifications you're like nope it ain't notifications you're like nope it ain't notifications you're like nope it ain't happening thanks as always for your time happening thanks as always for your time happening thanks as always for your time attention and trust and we we talk to attention and trust and we we talk to attention and trust and we we talk to you next you next you next week well unique New York unique New York oh well unique New York unique New York oh God how now brown