Google Gives Churches $10K in Free Ads: No Catch?

Google offers nonprofits churches Google offers nonprofits churches included up to $110,000 in free monthly included up to $110,000 in free monthly included up to $110,000 in free monthly ad grants that means your church can ad grants that means your church can ad grants that means your church can spend up to $10,000 per month on ads but spend up to $10,000 per month on ads but spend up to $10,000 per month on ads but there's a catch surely there must be a there's a catch surely there must be a there's a catch surely there must be a catch right today we're joined by Brady catch right today we're joined by Brady catch right today we're joined by Brady sticker from church candy to get answers sticker from church candy to get answers sticker from church candy to get answers to some of these questions he leads a to some of these questions he leads a to some of these questions he leads a team that manages these campaigns for team that manages these campaigns for team that manages these campaigns for churches directly let's dive churches directly let's dive churches directly let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tool show we're here to help you Church tool show we're here to help you Church tool show we're here to help you and your church navigate the biggest and your church navigate the biggest and your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady Sherer your host I'm joined us Brady Sherer your host I'm joined us Brady Sherer your host I'm joined us always by my co-host we call him Uncle always by my co-host we call him Uncle always by my co-host we call him Uncle Al it's Alexander Mills hello hello and Al it's Alexander Mills hello hello and Al it's Alexander Mills hello hello and we're also joined by the man that we we're also joined by the man that we we're also joined by the man that we affectionately refer to as the other affectionately refer to as the other affectionately refer to as the other Brady it's Brady sticker from church Brady it's Brady sticker from church Brady it's Brady sticker from church candy Brady welcome back to the show candy Brady welcome back to the show candy Brady welcome back to the show what's up guys glad to be back we what's up guys glad to be back we what's up guys glad to be back we brought you on because we wanted to do a brought you on because we wanted to do a brought you on because we wanted to do a deep dive into a topic that surprisingly deep dive into a topic that surprisingly deep dive into a topic that surprisingly in the many years of creating content in the many years of creating content in the many years of creating content we've never covered and that is Google we've never covered and that is Google we've never covered and that is Google ad grants for churches uh Google famous ad grants for churches uh Google famous ad grants for churches uh Google famous offers these advertising grants to offers these advertising grants to offers these advertising grants to nonprofits where they'll say hey you nonprofits where they'll say hey you nonprofits where they'll say hey you want to advertise Google go for it we'll want to advertise Google go for it we'll want to advertise Google go for it we'll give you give you give you $10,000 of free ads per month so long as $10,000 of free ads per month so long as $10,000 of free ads per month so long as you're a nonprofit so the first question you're a nonprofit so the first question you're a nonprofit so the first question is this what is the scam and catch is this what is the scam and catch is this what is the scam and catch behind behind behind this yeah yeah for sure uh one you have this yeah yeah for sure uh one you have this yeah yeah for sure uh one you have to be a to be a to be a 501c3 in my understanding is in the 501c3 in my understanding is in the 501c3 in my understanding is in the United States like that you have to be United States like that you have to be United States like that you have to be qualified like as an actual nonprofit it qualified like as an actual nonprofit it qualified like as an actual nonprofit it uh maybe your church like I know

uh maybe your church like I know uh maybe your church like I know different states have different rules uh different states have different rules uh different states have different rules uh I was talking with a pastor in Georgia I was talking with a pastor in Georgia I was talking with a pastor in Georgia and he had said well in Georgia you and he had said well in Georgia you and he had said well in Georgia you don't have to be a nonprofit or a 501c3 don't have to be a nonprofit or a 501c3 don't have to be a nonprofit or a 501c3 like there were some weird things there like there were some weird things there like there were some weird things there that was different than here in Texas that was different than here in Texas that was different than here in Texas but uh their parent organization but uh their parent organization but uh their parent organization denomination was a 501c3 so we were able denomination was a 501c3 so we were able denomination was a 501c3 so we were able to still uh basically get them approved to still uh basically get them approved to still uh basically get them approved that way so you have to be a that way so you have to be a that way so you have to be a 501c3 uh the SC am is the the catch is 501c3 uh the SC am is the the catch is 501c3 uh the SC am is the the catch is you're giving Google a evil monopolistic you're giving Google a evil monopolistic you're giving Google a evil monopolistic organization lower taxes is the scale I organization lower taxes is the scale I organization lower taxes is the scale I didn't think about that they write it didn't think about that they write it didn't think about that they write it off yeah they're not going to give you off yeah they're not going to give you off yeah they're not going to give you free money without a without see I'm free money without a without see I'm free money without a without see I'm just so naive and like trusting I was just so naive and like trusting I was just so naive and like trusting I was like I that never even crossed my mind like I that never even crossed my mind like I that never even crossed my mind now I have looked up and it says that now I have looked up and it says that now I have looked up and it says that Google ad grants is available in 65 plus Google ad grants is available in 65 plus Google ad grants is available in 65 plus countries so it's not limited to uh the countries so it's not limited to uh the countries so it's not limited to uh the USA uh but surely there are different USA uh but surely there are different USA uh but surely there are different checks and balances for uh designating checks and balances for uh designating checks and balances for uh designating you as an official nonprofit depending you as an official nonprofit depending you as an official nonprofit depending on the legalities of your own country on the legalities of your own country on the legalities of your own country because obviously Google needs that uh because obviously Google needs that uh because obviously Google needs that uh tax donation write off yes so when tax donation write off yes so when tax donation write off yes so when churches come to you Brady and they're churches come to you Brady and they're churches come to you Brady and they're like we're ready to sign up for this um like we're ready to sign up for this um like we're ready to sign up for this um what are kind of the first steps that what are kind of the first steps that what are kind of the first steps that that you walk them through yeah so if that you walk them through yeah so if that you walk them through yeah so if they don't already have the grant uh they don't already have the grant uh they don't already have the grant uh we'll walk them through that there's we'll walk them through that there's we'll walk them through that there's just some legal things and Google has just some legal things and Google has just some legal things and Google has changed it over the years as far as what

changed it over the years as far as what changed it over the years as far as what you need to actually go through and you need to actually go through and you need to actually go through and qualify and apply and get approved for qualify and apply and get approved for qualify and apply and get approved for the grant just to make sure uh you know the grant just to make sure uh you know the grant just to make sure uh you know to make sure pro-church tools and church to make sure pro-church tools and church to make sure pro-church tools and church candy aren't here saying oh yeah we're a candy aren't here saying oh yeah we're a candy aren't here saying oh yeah we're a nonprofit we'll take money please right nonprofit we'll take money please right nonprofit we'll take money please right uh so they have this new program I think uh so they have this new program I think uh so they have this new program I think it's called percent that they verify it's called percent that they verify it's called percent that they verify nonprofits with and so we walk them nonprofits with and so we walk them nonprofits with and so we walk them through that process uh the thing is through that process uh the thing is through that process uh the thing is it's not hard like anyone can just go to it's not hard like anyone can just go to it's not hard like anyone can just go to Google and search Google ads grant for Google and search Google ads grant for Google and search Google ads grant for nonprofits and then just follow the nonprofits and then just follow the nonprofits and then just follow the instructions that they give to get it uh instructions that they give to get it uh instructions that they give to get it uh it's not hard it's just timec consuming it's not hard it's just timec consuming it's not hard it's just timec consuming and I know personally whenever I'm uh and I know personally whenever I'm uh and I know personally whenever I'm uh needing to do things around the house uh needing to do things around the house uh needing to do things around the house uh I had to switch out a thermostat I had to switch out a thermostat I had to switch out a thermostat upstairs we got one of those smart upstairs we got one of those smart upstairs we got one of those smart thermostats I didn't read the thermostats I didn't read the thermostats I didn't read the instructions that came with it I looked instructions that came with it I looked instructions that came with it I looked up a tutorial and I had someone hold my up a tutorial and I had someone hold my up a tutorial and I had someone hold my hand and walk me through that process hand and walk me through that process hand and walk me through that process and so we do the same thing for churches and so we do the same thing for churches and so we do the same thing for churches we walk you through that process it's a we walk you through that process it's a we walk you through that process it's a done with you process to get you on done with you process to get you on done with you process to get you on board and get it uh and then from there board and get it uh and then from there board and get it uh and then from there uh we'll actually help you build out uh we'll actually help you build out uh we'll actually help you build out your ad campaigns and like how do we your ad campaigns and like how do we your ad campaigns and like how do we actually utilize the full $110,000 a actually utilize the full $110,000 a actually utilize the full $110,000 a month to actually get new visitors month to actually get new visitors month to actually get new visitors showing up into a Church's Sunday showing up into a Church's Sunday showing up into a Church's Sunday service it's probably worth mentioning service it's probably worth mentioning service it's probably worth mentioning right now like over the years we have right now like over the years we have right now like over the years we have had many churches come to us with had many churches come to us with had many churches come to us with reservations about taking of the Google reservations about taking of the Google reservations about taking of the Google ads Grant because there is a che perhaps

ads Grant because there is a che perhaps ads Grant because there is a che perhaps a Ser of check boxes that you need to a Ser of check boxes that you need to a Ser of check boxes that you need to select as a church to basically say yes select as a church to basically say yes select as a church to basically say yes I'm a nonprofit yes I'm using this and I'm a nonprofit yes I'm using this and I'm a nonprofit yes I'm using this and yes I'm not doing awful terrible things yes I'm not doing awful terrible things yes I'm not doing awful terrible things and churches have come to us and been and churches have come to us and been and churches have come to us and been like hey like if we believe that uh like hey like if we believe that uh like hey like if we believe that uh same-sex marriage is a sin and we don't same-sex marriage is a sin and we don't same-sex marriage is a sin and we don't support that like can we ethically and support that like can we ethically and support that like can we ethically and Faithfully select this and this is not Faithfully select this and this is not Faithfully select this and this is not legal advice let's be clear but legal advice let's be clear but legal advice let's be clear but my response to those churches has always my response to those churches has always my response to those churches has always been look as a nonprofit you are surely been look as a nonprofit you are surely been look as a nonprofit you are surely under some laws and regulations about under some laws and regulations about under some laws and regulations about like who you can employ and who you like who you can employ and who you like who you can employ and who you cannot employ and how you cannot like cannot employ and how you cannot like cannot employ and how you cannot like just say oh you know you're you're this just say oh you know you're you're this just say oh you know you're you're this color skin we are not going to hire you color skin we are not going to hire you color skin we are not going to hire you for that reason you're probably already for that reason you're probably already for that reason you're probably already operating under these um and this Google operating under these um and this Google operating under these um and this Google is not uh it's not asking you to do is not uh it's not asking you to do is not uh it's not asking you to do anything different almost assuredly yeah anything different almost assuredly yeah anything different almost assuredly yeah it's pretty like standard it's pretty like standard it's pretty like standard anti-discrimination stuff that but it is anti-discrimination stuff that but it is anti-discrimination stuff that but it is you know in legal spe it's there in the you know in legal spe it's there in the you know in legal spe it's there in the terms and some folks unlike the three of terms and some folks unlike the three of terms and some folks unlike the three of us on this show some folks do you know us on this show some folks do you know us on this show some folks do you know comb through those terms and conditions comb through those terms and conditions comb through those terms and conditions with a fine tooth comb and and so with a fine tooth comb and and so with a fine tooth comb and and so they'll come to us with those they'll come to us with those they'll come to us with those reservations but but like you said like reservations but but like you said like reservations but but like you said like you're likely signing off on very you're likely signing off on very you're likely signing off on very similar terms for many other kind of uh similar terms for many other kind of uh similar terms for many other kind of uh services and products you use and even services and products you use and even services and products you use and even your own operations so um now that being your own operations so um now that being your own operations so um now that being said like it's a personal conscience said like it's a personal conscience said like it's a personal conscience choice so like if there's something in choice so like if there's something in choice so like if there's something in there that clearly violates like your there that clearly violates like your there that clearly violates like your mission and vision as a church well then mission and vision as a church well then mission and vision as a church well then that's your conscience and you can that's your conscience and you can that's your conscience and you can follow that and and and not accept the follow that and and and not accept the follow that and and and not accept the the grant money like this is not a the grant money like this is not a the grant money like this is not a blanket statement but we're pretty blanket statement but we're pretty blanket statement but we're pretty comfortable with checking off the uh comfortable with checking off the uh comfortable with checking off the uh agree to terms and going forward with uh

agree to terms and going forward with uh agree to terms and going forward with uh using the Google ads Grant my church using the Google ads Grant my church using the Google ads Grant my church actually recently got approved for the actually recently got approved for the actually recently got approved for the ads Grant and I was going to say brady ads Grant and I was going to say brady ads Grant and I was going to say brady uh not to undermine your business uh uh not to undermine your business uh uh not to undermine your business uh because you help people get on board because you help people get on board because you help people get on board with with Google ads but like I was able with with Google ads but like I was able with with Google ads but like I was able to do it now I'm pretty Savvy on the to do it now I'm pretty Savvy on the to do it now I'm pretty Savvy on the internet but like I was able to do internet but like I was able to do internet but like I was able to do it I was able to do it like rather it I was able to do it like rather it I was able to do it like rather quickly um it was it was not very very quickly um it was it was not very very quickly um it was it was not very very painful at all the integration that they painful at all the integration that they painful at all the integration that they have with the the percent platform which have with the the percent platform which have with the the percent platform which is the same because canva is doing this is the same because canva is doing this is the same because canva is doing this now canva is giving canva premium to now canva is giving canva premium to now canva is giving canva premium to nonprofits using this same like percent nonprofits using this same like percent nonprofits using this same like percent um validator for nonprofit status some um validator for nonprofit status some um validator for nonprofit status some some kind of third party integration some kind of third party integration some kind of third party integration totally they they're verifying it so totally they they're verifying it so totally they they're verifying it so Google doesn't have to exactly so they Google doesn't have to exactly so they Google doesn't have to exactly so they make it pretty easy now now here's the make it pretty easy now now here's the make it pretty easy now now here's the sell for you Brady and and your company sell for you Brady and and your company sell for you Brady and and your company at church candy once you get into Google at church candy once you get into Google at church candy once you get into Google ads grants oh boy or the the Google ads ads grants oh boy or the the Google ads ads grants oh boy or the the Google ads manager manager manager even for me again who's pretty Savvy and even for me again who's pretty Savvy and even for me again who's pretty Savvy and I I've done PID ads on Facebook and I I've done PID ads on Facebook and I I've done PID ads on Facebook and stuff before like this feels like a stuff before like this feels like a stuff before like this feels like a whole another world it was pretty whole another world it was pretty whole another world it was pretty disorienting to me and I have I'm pretty disorienting to me and I have I'm pretty disorienting to me and I have I'm pretty sure I have an ad running um I'm going sure I have an ad running um I'm going sure I have an ad running um I'm going to have to DM Brady after and like and to have to DM Brady after and like and to have to DM Brady after and like and we may become a client of church candy we may become a client of church candy we may become a client of church candy for this purpose because like we have for this purpose because like we have for this purpose because like we have the ads Grant but we are not using it to the ads Grant but we are not using it to the ads Grant but we are not using it to its potential we need some help so Brady its potential we need some help so Brady its potential we need some help so Brady once folks get approved their nonprofit once folks get approved their nonprofit once folks get approved their nonprofit has been validated the the veil to the has been validated the the veil to the has been validated the the veil to the Google ads manager has been removed and Google ads manager has been removed and Google ads manager has been removed and they see this rather convoluted ads they see this rather convoluted ads they see this rather convoluted ads manager platform where do they go what manager platform where do they go what manager platform where do they go what should they do first yeah so that's

should they do first yeah so that's should they do first yeah so that's actually the most common reason why actually the most common reason why actually the most common reason why people reach out to church candy for the people reach out to church candy for the people reach out to church candy for the Google ads Grant is because we got the Google ads Grant is because we got the Google ads Grant is because we got the ads Grant and you're right Alex like ads Grant and you're right Alex like ads Grant and you're right Alex like that's that's the easy part getting the that's that's the easy part getting the that's that's the easy part getting the grant isn't hard the hard part is grant isn't hard the hard part is grant isn't hard the hard part is setting up the campaigns and actually setting up the campaigns and actually setting up the campaigns and actually utilizing all of the money that Google utilizing all of the money that Google utilizing all of the money that Google wants to give you and because the thing wants to give you and because the thing wants to give you and because the thing is there's even like certain is there's even like certain is there's even like certain stipulations if you've for example ran stipulations if you've for example ran stipulations if you've for example ran paid Google ads before on an actual paid Google ads before on an actual paid Google ads before on an actual Google ads account that's not a grant Google ads account that's not a grant Google ads account that's not a grant account uh there's some different things account uh there's some different things account uh there's some different things there that you can't do on the Google there that you can't do on the Google there that you can't do on the Google ads Grant account so for starters they ads Grant account so for starters they ads Grant account so for starters they want to make sure that you're utilizing want to make sure that you're utilizing want to make sure that you're utilizing the ad Grant the ad Grant the ad Grant effectively for example you have to have effectively for example you have to have effectively for example you have to have at least a 5% CTR so 5% click-through at least a 5% CTR so 5% click-through at least a 5% CTR so 5% click-through rate on your ads meaning out of every rate on your ads meaning out of every rate on your ads meaning out of every hundred people that see your ad at least hundred people that see your ad at least hundred people that see your ad at least five of those 100 need to click on it to five of those 100 need to click on it to five of those 100 need to click on it to show that what you guys are promoting show that what you guys are promoting show that what you guys are promoting the key wordss you guys are targeting the key wordss you guys are targeting the key wordss you guys are targeting are actually relevant to what people are are actually relevant to what people are are actually relevant to what people are searching and what your church has to searching and what your church has to searching and what your church has to offer if that makes sense and so uh you offer if that makes sense and so uh you offer if that makes sense and so uh you can't just throw something together let can't just throw something together let can't just throw something together let it throw at the wall and kind of hope it throw at the wall and kind of hope it throw at the wall and kind of hope for the best right you're not you can't for the best right you're not you can't for the best right you're not you can't just throw spaghetti at the wall and just throw spaghetti at the wall and just throw spaghetti at the wall and pray that it works you have to be really pray that it works you have to be really pray that it works you have to be really intentional with this uh on top of that

intentional with this uh on top of that intentional with this uh on top of that you have to maintain a $2 cost per click you have to maintain a $2 cost per click you have to maintain a $2 cost per click uh so meaning whenever you're bidding uh so meaning whenever you're bidding uh so meaning whenever you're bidding with Google ads you're basically bidding with Google ads you're basically bidding with Google ads you're basically bidding with other people uh for certain with other people uh for certain with other people uh for certain keywords and a key word would be like keywords and a key word would be like keywords and a key word would be like church near me or churches in the church near me or churches in the church near me or churches in the Woodland Texas like is where I live so Woodland Texas like is where I live so Woodland Texas like is where I live so those are key words that you can Target those are key words that you can Target those are key words that you can Target to make sure you show up on Google right to make sure you show up on Google right to make sure you show up on Google right so you want to one make sure you're uh so you want to one make sure you're uh so you want to one make sure you're uh having a 5% click-through rate and then having a 5% click-through rate and then having a 5% click-through rate and then two your cost per click you want to make two your cost per click you want to make two your cost per click you want to make sure that that is staying below $2 sure that that is staying below $2 sure that that is staying below $2 because it caps it at that so basically because it caps it at that so basically because it caps it at that so basically um I hope churches don't do this but um I hope churches don't do this but um I hope churches don't do this but theoretically a mega church in town theoretically a mega church in town theoretically a mega church in town could start running Google ads could start running Google ads could start running Google ads and just have a higher cost per click and just have a higher cost per click and just have a higher cost per click well now Google's basically saying all well now Google's basically saying all well now Google's basically saying all right this church down the street that's right this church down the street that's right this church down the street that's spending real money not the Google ads spending real money not the Google ads spending real money not the Google ads Grant they're going to get favor and Grant they're going to get favor and Grant they're going to get favor and they're going to show up above churches they're going to show up above churches they're going to show up above churches that are using the ads Grant because that are using the ads Grant because that are using the ads Grant because they're will willing to spend more money they're will willing to spend more money they're will willing to spend more money if that makes sense uh so those are some if that makes sense uh so those are some if that makes sense uh so those are some different things there that churches different things there that churches different things there that churches need to keep in mind uh because there need to keep in mind uh because there need to keep in mind uh because there there's a lot of nuances in it and uh there's a lot of nuances in it and uh there's a lot of nuances in it and uh really this is one of the things that I really this is one of the things that I really this is one of the things that I think if you set up and set up properly think if you set up and set up properly think if you set up and set up properly and continue to maintain it I mean it's and continue to maintain it I mean it's and continue to maintain it I mean it's $10,000 of free advertising for your $10,000 of free advertising for your $10,000 of free advertising for your church like it can make a huge impact

church like it can make a huge impact church like it can make a huge impact okay so it feels like now we're kind of okay so it feels like now we're kind of okay so it feels like now we're kind of getting into the brass tax and the other getting into the brass tax and the other getting into the brass tax and the other foot has hit PR uh you know proverbially foot has hit PR uh you know proverbially foot has hit PR uh you know proverbially speaking to summarize yes you can spend speaking to summarize yes you can spend speaking to summarize yes you can spend up to 10,000 but sounds like it's quite up to 10,000 but sounds like it's quite up to 10,000 but sounds like it's quite easy to not spend anywhere close to that easy to not spend anywhere close to that easy to not spend anywhere close to that you have to maintain you have to maintain you have to maintain a 5% plus clickthrough rate on your ads a 5% plus clickthrough rate on your ads a 5% plus clickthrough rate on your ads and you have to be achieving those and you have to be achieving those and you have to be achieving those clicks that you said under $2 per click clicks that you said under $2 per click clicks that you said under $2 per click yeah $2 is the cap our biggest thing is yeah $2 is the cap our biggest thing is yeah $2 is the cap our biggest thing is just making sure the ads that you're just making sure the ads that you're just making sure the ads that you're showing to people are relevant to those showing to people are relevant to those showing to people are relevant to those keywords right so if someone searches keywords right so if someone searches keywords right so if someone searches for Bible or faith or some of these for Bible or faith or some of these for Bible or faith or some of these things that are just generic and those things that are just generic and those things that are just generic and those are keywords you're targeting well if are keywords you're targeting well if are keywords you're targeting well if I'm looking to buy a Bible and I an ad I'm looking to buy a Bible and I an ad I'm looking to buy a Bible and I an ad for a church I'm I'm not going to click for a church I'm I'm not going to click for a church I'm I'm not going to click on it right I I'm just going to keep on it right I I'm just going to keep on it right I I'm just going to keep scrolling until I find what I'm looking scrolling until I find what I'm looking scrolling until I find what I'm looking for so those are the things that you for so those are the things that you for so those are the things that you need to be intentional with choosing uh need to be intentional with choosing uh need to be intentional with choosing uh key words because that's going to help key words because that's going to help key words because that's going to help keep your clickthrough rate high and keep your clickthrough rate high and keep your clickthrough rate high and then your cost per click low I want to then your cost per click low I want to then your cost per click low I want to ask about keywords I want to ask about ask about keywords I want to ask about ask about keywords I want to ask about like writing these ads and how they're like writing these ads and how they're like writing these ads and how they're being positioned but like before we get being positioned but like before we get being positioned but like before we get into that I just want to be certain like into that I just want to be certain like into that I just want to be certain like is it achievable to spend thousands of is it achievable to spend thousands of is it achievable to spend thousands of dollars as an average Church within the dollars as an average Church within the dollars as an average Church within the confines of sub $2 clicks and plus 5% confines of sub $2 clicks and plus 5% confines of sub $2 clicks and plus 5% CTR is that even like realistic yeah CTR is that even like realistic yeah CTR is that even like realistic yeah yeah so that's achievable the the hard yeah so that's achievable the the hard yeah so that's achievable the the hard part whenever it comes to that just part whenever it comes to that just part whenever it comes to that just broad blanket statement is a church in

broad blanket statement is a church in broad blanket statement is a church in rural Kentucky that has 5,000 people in rural Kentucky that has 5,000 people in rural Kentucky that has 5,000 people in their County versus a church in the their County versus a church in the their County versus a church in the Dallas Fort Fort Worth area that has Dallas Fort Fort Worth area that has Dallas Fort Fort Worth area that has like millions of people in it obviously like millions of people in it obviously like millions of people in it obviously the search volume there is going to be the search volume there is going to be the search volume there is going to be drastically different so uh yes higher drastically different so uh yes higher drastically different so uh yes higher popul cities it's a lot easier to reach popul cities it's a lot easier to reach popul cities it's a lot easier to reach that $1,000 threshold uh whenever we're that $1,000 threshold uh whenever we're that $1,000 threshold uh whenever we're working with churches in more rural working with churches in more rural working with churches in more rural areas we have to often times expand the areas we have to often times expand the areas we have to often times expand the radius more than what we typically would radius more than what we typically would radius more than what we typically would for churches in smaller areas uh but for churches in smaller areas uh but for churches in smaller areas uh but yeah all in all like there's no reason yeah all in all like there's no reason yeah all in all like there's no reason why your church can't utilize the budget why your church can't utilize the budget why your church can't utilize the budget but just know if you are in a small town but just know if you are in a small town but just know if you are in a small town if you are in a more rural area uh it's if you are in a more rural area uh it's if you are in a more rural area uh it's not going to be as effec Ive for you not going to be as effec Ive for you not going to be as effec Ive for you just because there's not as many people just because there's not as many people just because there's not as many people that live in your area the uh it's just that live in your area the uh it's just that live in your area the uh it's just a smaller Pond well and and effective a smaller Pond well and and effective a smaller Pond well and and effective there it might not be that they're less there it might not be that they're less there it might not be that they're less effective you might equally saturate effective you might equally saturate effective you might equally saturate your area with a Less ad spend you know your area with a Less ad spend you know your area with a Less ad spend you know there was a certain amount of money that there was a certain amount of money that there was a certain amount of money that PR Church tools when we were spending PR Church tools when we were spending PR Church tools when we were spending heavily into Facebook ads could spend heavily into Facebook ads could spend heavily into Facebook ads could spend and that money was dramatically less and that money was dramatically less and that money was dramatically less than a company of similar size but like than a company of similar size but like than a company of similar size but like that was doing like Fitness right that was doing like Fitness right that was doing like Fitness right because like Fitness had a much broader because like Fitness had a much broader because like Fitness had a much broader audience whereas Church comms had a audience whereas Church comms had a audience whereas Church comms had a understandably much smaller audience and understandably much smaller audience and understandably much smaller audience and so we could saturate our audience with so we could saturate our audience with so we could saturate our audience with the same type of like penetration into the same type of like penetration into the same type of like penetration into the market with a considerable Less ad the market with a considerable Less ad the market with a considerable Less ad spend it didn't mean that we were like spend it didn't mean that we were like spend it didn't mean that we were like leaving more on the table it just meant leaving more on the table it just meant leaving more on the table it just meant hey there's fewer people for you to

hey there's fewer people for you to hey there's fewer people for you to reach so naturally the spend is going to reach so naturally the spend is going to reach so naturally the spend is going to be lesser before we get into keywords be lesser before we get into keywords be lesser before we get into keywords let's start with okay I am writing an ad let's start with okay I am writing an ad let's start with okay I am writing an ad now on Facebook ads I'm used to now on Facebook ads I'm used to now on Facebook ads I'm used to basically like hey here's this thing basically like hey here's this thing basically like hey here's this thing that's going on and you're basically that's going on and you're basically that's going on and you're basically trying to intersect someone's SC RO with trying to intersect someone's SC RO with trying to intersect someone's SC RO with something that they're going to find something that they're going to find something that they're going to find interesting enough that they'll engage interesting enough that they'll engage interesting enough that they'll engage with Google is completely different with Google is completely different with Google is completely different right because you're trying to respond right because you're trying to respond right because you're trying to respond to a query that someone's giving you to a query that someone's giving you to a query that someone's giving you which is a very different meeting point which is a very different meeting point which is a very different meeting point than Facebook ads where like they're not than Facebook ads where like they're not than Facebook ads where like they're not looking for you you're trying to like looking for you you're trying to like looking for you you're trying to like intercept the thing they're already intercept the thing they're already intercept the thing they're already doing and take away that behavior and doing and take away that behavior and doing and take away that behavior and introduce them into something new introduce them into something new introduce them into something new whereas with Google people are looking whereas with Google people are looking whereas with Google people are looking for something and you're trying to for something and you're trying to for something and you're trying to answer that query yeah so the easiest answer that query yeah so the easiest answer that query yeah so the easiest way to do that is start with keywords way to do that is start with keywords way to do that is start with keywords and then write your ads after that so and then write your ads after that so and then write your ads after that so what we'll do with churches is I mean a what we'll do with churches is I mean a what we'll do with churches is I mean a lot of times we'll just go to chat GPT lot of times we'll just go to chat GPT lot of times we'll just go to chat GPT and say uh write keywords relevant to uh and say uh write keywords relevant to uh and say uh write keywords relevant to uh you know Church in this city and then you know Church in this city and then you know Church in this city and then we'll list some information about the we'll list some information about the we'll list some information about the church the city they're in the county church the city they're in the county church the city they're in the county they're in things like that and then ask they're in things like that and then ask they're in things like that and then ask Google to come up with with broad match Google to come up with with broad match Google to come up with with broad match keywords for those Search terms and then keywords for those Search terms and then keywords for those Search terms and then we'll use that copy and paste it um we'll use that copy and paste it um we'll use that copy and paste it um anytime use chat gbt read over it make anytime use chat gbt read over it make anytime use chat gbt read over it make sure it actually makes sense and is sure it actually makes sense and is sure it actually makes sense and is relevant for what you guys are doing uh

relevant for what you guys are doing uh relevant for what you guys are doing uh and then from there as far as the ads go and then from there as far as the ads go and then from there as far as the ads go just put yourself in the person's shoes just put yourself in the person's shoes just put yourself in the person's shoes that's going to be searching for your that's going to be searching for your that's going to be searching for your church right a couple of the biggest church right a couple of the biggest church right a couple of the biggest things would be the church name and the things would be the church name and the things would be the church name and the city name Church in and then your city city name Church in and then your city city name Church in and then your city right those are typically the the most right those are typically the the most right those are typically the the most important things that we put in the ads important things that we put in the ads important things that we put in the ads and then depending on what specific and then depending on what specific and then depending on what specific keywords we're targeting we're also keywords we're targeting we're also keywords we're targeting we're also going to include that in there for going to include that in there for going to include that in there for example if we're using non- example if we're using non- example if we're using non- denominational as some of the keywords denominational as some of the keywords denominational as some of the keywords we're going to include that in the we're going to include that in the we're going to include that in the headline of the ad in the main text headline of the ad in the main text headline of the ad in the main text there right this makes perfect sense there right this makes perfect sense there right this makes perfect sense because people are searching for because people are searching for because people are searching for something something something specific for them to come across your ad specific for them to come across your ad specific for them to come across your ad and so what you need to do to craft a and so what you need to do to craft a and so what you need to do to craft a successful promotion here is to successful promotion here is to successful promotion here is to basically affirm what they've been basically affirm what they've been basically affirm what they've been searching for and say yes yes the answer searching for and say yes yes the answer searching for and say yes yes the answer you're looking for is here you searched you're looking for is here you searched you're looking for is here you searched for this you found it which is very for this you found it which is very for this you found it which is very different from a Facebook type of AD different from a Facebook type of AD different from a Facebook type of AD where you're basically trying to like where you're basically trying to like where you're basically trying to like craft something that would be compelling craft something that would be compelling craft something that would be compelling not based on someone's search but you're not based on someone's search but you're not based on someone's search but you're kind of guessing based on the person kind of guessing based on the person kind of guessing based on the person you're trying to reach what they might you're trying to reach what they might you're trying to reach what they might find interesting is that correct yeah find interesting is that correct yeah find interesting is that correct yeah for sure and and then one of the things for sure and and then one of the things for sure and and then one of the things that I didn't mention is you want to that I didn't mention is you want to that I didn't mention is you want to make sure every ad once they go to the make sure every ad once they go to the make sure every ad once they go to the landing page that there's some sort of landing page that there's some sort of landing page that there's some sort of next step right uh and from there it's

next step right uh and from there it's next step right uh and from there it's important to also have your Google important to also have your Google important to also have your Google analytics set up to track any sort of analytics set up to track any sort of analytics set up to track any sort of conversions for example we don't like conversions for example we don't like conversions for example we don't like sending traffic just to a Church's sending traffic just to a Church's sending traffic just to a Church's homepage for for a church near me homepage for for a church near me homepage for for a church near me campaign we'll send traffic to a plan campaign we'll send traffic to a plan campaign we'll send traffic to a plan your visit campaign why because Google your visit campaign why because Google your visit campaign why because Google wants us to track conversions and that's wants us to track conversions and that's wants us to track conversions and that's one reason and then two it's great for one reason and then two it's great for one reason and then two it's great for us because it actually gives people an us because it actually gives people an us because it actually gives people an opportunity to fill out that form and opportunity to fill out that form and opportunity to fill out that form and plan a visit to our Sunday service plan a visit to our Sunday service plan a visit to our Sunday service because now we can follow up with those because now we can follow up with those because now we can follow up with those people give them phone calls text emails people give them phone calls text emails people give them phone calls text emails uh and touch base with them before they uh and touch base with them before they uh and touch base with them before they come and visit and so uh those are come and visit and so uh those are come and visit and so uh those are important things to keep in mind as well important things to keep in mind as well important things to keep in mind as well well that's something I've I've learned well that's something I've I've learned well that's something I've I've learned a lot from you actually Brady you guys a lot from you actually Brady you guys a lot from you actually Brady you guys have a you guys have a like an ebook have a you guys have a like an ebook have a you guys have a like an ebook well I I think you you have a print uh a well I I think you you have a print uh a well I I think you you have a print uh a physical copy as well of your your plan physical copy as well of your your plan physical copy as well of your your plan and visit sequence but you're I have the and visit sequence but you're I have the and visit sequence but you're I have the the ebook copy and and that was really the ebook copy and and that was really the ebook copy and and that was really helpful for me in setting up my Google helpful for me in setting up my Google helpful for me in setting up my Google ads campaign and and even just learning ads campaign and and even just learning ads campaign and and even just learning like and uh the concept of not just like and uh the concept of not just like and uh the concept of not just directing um folks who are searching for directing um folks who are searching for directing um folks who are searching for churches near me to your homepage but churches near me to your homepage but churches near me to your homepage but sending them to a a landing page like sending them to a a landing page like sending them to a a landing page like you said a plan a visit page that that you said a plan a visit page that that you said a plan a visit page that that has intention to like capture that has intention to like capture that has intention to like capture that information and Lead folks into an information and Lead folks into an information and Lead folks into an actual next step we know that when folks actual next step we know that when folks actual next step we know that when folks fill out a form uh with intention to fill out a form uh with intention to fill out a form uh with intention to plan a visit to church and then when we plan a visit to church and then when we plan a visit to church and then when we follow up with them a pastor follows up follow up with them a pastor follows up follow up with them a pastor follows up with them before they ever come to with them before they ever come to with them before they ever come to church the the probability of them church the the probability of them church the the probability of them actually taking that next step actually

actually taking that next step actually actually taking that next step actually showing up to church like it's showing up to church like it's showing up to church like it's skyrockets when they go through that skyrockets when they go through that skyrockets when they go through that sequence as opposed to Just landing on sequence as opposed to Just landing on sequence as opposed to Just landing on the homepage and seeing Oh yeah this the homepage and seeing Oh yeah this the homepage and seeing Oh yeah this looks like a nice church and I see that looks like a nice church and I see that looks like a nice church and I see that they meet at 10:30 and yeah that's kind they meet at 10:30 and yeah that's kind they meet at 10:30 and yeah that's kind of near me but maybe I'll just sleep in of near me but maybe I'll just sleep in of near me but maybe I'll just sleep in instead instead instead um do do you know Brady like is that um do do you know Brady like is that um do do you know Brady like is that when it comes to folks searching Church when it comes to folks searching Church when it comes to folks searching Church related stuff on Google like is that the related stuff on Google like is that the related stuff on Google like is that the most common question the most common most common question the most common most common question the most common search query is just like churches near search query is just like churches near search query is just like churches near me is that what folks are really looking me is that what folks are really looking me is that what folks are really looking for maybe not churches near me uh you for maybe not churches near me uh you for maybe not churches near me uh you can use there's different tools online can use there's different tools online can use there's different tools online to find the actual keywords that people to find the actual keywords that people to find the actual keywords that people are using uh church near me is pretty are using uh church near me is pretty are using uh church near me is pretty popular a lot of the times it would just popular a lot of the times it would just popular a lot of the times it would just be city name churches and different be city name churches and different be city name churches and different variations of that uh those are variations of that uh those are variations of that uh those are typically some of the most popular typically some of the most popular typically some of the most popular keywords that we see but guys honestly keywords that we see but guys honestly keywords that we see but guys honestly the secret sauce to getting your Google the secret sauce to getting your Google the secret sauce to getting your Google ads account to spend more and more money ads account to spend more and more money ads account to spend more and more money it's two things it's number one volume it's two things it's number one volume it's two things it's number one volume and number two optimization so volume and number two optimization so volume and number two optimization so volume think of it like working out right if I think of it like working out right if I think of it like working out right if I were to go to the were to go to the were to go to the gym uh do some bicep curls once I can't gym uh do some bicep curls once I can't gym uh do some bicep curls once I can't just be like man where are my results just be like man where are my results just be like man where are my results where where are my where are my arms how where where are my where are my arms how where where are my where are my arms how come it hasn't happened there no I come it hasn't happened there no I come it hasn't happened there no I haven't done it enough but if I was to haven't done it enough but if I was to haven't done it enough but if I was to go to the gym every single day for a go to the gym every single day for a go to the gym every single day for a year and did bicep curls I would see year and did bicep curls I would see year and did bicep curls I would see results from that so it's just not um is results from that so it's just not um is results from that so it's just not um is just lack of volume there so with this just lack of volume there so with this just lack of volume there so with this you have to create tons and tons of you have to create tons and tons of you have to create tons and tons of different ad groups and different

different ad groups and different different ad groups and different variations with this more than what you variations with this more than what you variations with this more than what you probably might think or if you were to probably might think or if you were to probably might think or if you were to go to a Facebook ad uh if you could set go to a Facebook ad uh if you could set go to a Facebook ad uh if you could set up one ad with one image and one ad text up one ad with one image and one ad text up one ad with one image and one ad text and give it a huge budget it's going to and give it a huge budget it's going to and give it a huge budget it's going to spin that spin that spin that budget with this you have to create a budget with this you have to create a budget with this you have to create a bunch of variations and so that's number bunch of variations and so that's number bunch of variations and so that's number one volume and the number two one volume and the number two one volume and the number two optimization is making sure that the ads optimization is making sure that the ads optimization is making sure that the ads that you are running are actually that you are running are actually that you are running are actually performing well and so what we'll do is performing well and so what we'll do is performing well and so what we'll do is every couple weeks go in and the ad every couple weeks go in and the ad every couple weeks go in and the ad groups that are under performing turn groups that are under performing turn groups that are under performing turn those off the keywords that are those off the keywords that are those off the keywords that are underperforming turn those off and underperforming turn those off and underperforming turn those off and double down on the ad groups and the double down on the ad groups and the double down on the ad groups and the keyword words that are performing well keyword words that are performing well keyword words that are performing well that people are searching for and then that people are searching for and then that people are searching for and then create more variations similar to that create more variations similar to that create more variations similar to that it and that is really the secret to like it and that is really the secret to like it and that is really the secret to like actually getting Google to or actually actually getting Google to or actually actually getting Google to or actually getting your ads account with a Google getting your ads account with a Google getting your ads account with a Google ads Grant account to actually spend more ads Grant account to actually spend more ads Grant account to actually spend more money is just creating tons of volume money is just creating tons of volume money is just creating tons of volume and then over time as you uh maintain it and then over time as you uh maintain it and then over time as you uh maintain it and optimize it you're going to see more and optimize it you're going to see more and optimize it you're going to see more of that ad account actually getting of that ad account actually getting of that ad account actually getting spent Brady do you listen to a lot of spent Brady do you listen to a lot of spent Brady do you listen to a lot of football pundit Nick Wright oh Nick football pundit Nick Wright oh Nick football pundit Nick Wright oh Nick right yeah yeah yeah I I'm familiar When right yeah yeah yeah I I'm familiar When right yeah yeah yeah I I'm familiar When I close my eyes the Cadence that you use I close my eyes the Cadence that you use I close my eyes the Cadence that you use I'm like I'm just waiting for him to I'm like I'm just waiting for him to I'm like I'm just waiting for him to tell me why Patrick Mahomes is the tell me why Patrick Mahomes is the tell me why Patrick Mahomes is the greatest quarterback of all time and the greatest quarterback of all time and the greatest quarterback of all time and the Chiefs are going to three repeat the

Chiefs are going to three repeat the Chiefs are going to three repeat the Super Bowl I I I think I don't know what Super Bowl I I I think I don't know what Super Bowl I I I think I don't know what it is there's just something about the it is there's just something about the it is there's just something about the Cadence that makes me go you know what Cadence that makes me go you know what Cadence that makes me go you know what this guy's always making fun of the ners this guy's always making fun of the ners this guy's always making fun of the ners and I don't it okay listen listen uh he and I don't it okay listen listen uh he and I don't it okay listen listen uh he has momes Mountain I've got marketing has momes Mountain I've got marketing has momes Mountain I've got marketing Mountain so at the top of the marketing Mountain so at the top of the marketing Mountain so at the top of the marketing Mountain wow wa and then you have your Mountain wow wa and then you have your Mountain wow wa and then you have your uh I got the ministry B we're all the uh I got the ministry B we're all the uh I got the ministry B we're all the same out here okay uh okay question that same out here okay uh okay question that same out here okay uh okay question that I had about uh Google ads in conjunction I had about uh Google ads in conjunction I had about uh Google ads in conjunction with uh Facebook ads is there uh Synergy with uh Facebook ads is there uh Synergy with uh Facebook ads is there uh Synergy and when you're like presumably you're and when you're like presumably you're and when you're like presumably you're managing for churches both their managing for churches both their managing for churches both their Facebook ads and their Google ads is Facebook ads and their Google ads is Facebook ads and their Google ads is there something to be gained by using uh there something to be gained by using uh there something to be gained by using uh the two of them together or is it like the two of them together or is it like the two of them together or is it like hey if your church can't spend on hey if your church can't spend on hey if your church can't spend on Facebook ads I mean you got 10,000 free Facebook ads I mean you got 10,000 free Facebook ads I mean you got 10,000 free um if you can hit those stipulations in um if you can hit those stipulations in um if you can hit those stipulations in Google yeah we recommend running Google Google yeah we recommend running Google Google yeah we recommend running Google ads alongside of Facebook ads uh if you ads alongside of Facebook ads uh if you ads alongside of Facebook ads uh if you go into your landing pages and set up go into your landing pages and set up go into your landing pages and set up the meta tracking pixel you're able to the meta tracking pixel you're able to the meta tracking pixel you're able to show ads to people that finds you on show ads to people that finds you on show ads to people that finds you on Google well now they go to Instagram and Google well now they go to Instagram and Google well now they go to Instagram and boom they see an ad from your church boom they see an ad from your church boom they see an ad from your church they go to Facebook Facebook boom they they go to Facebook Facebook boom they they go to Facebook Facebook boom they say they see an invite video from your say they see an invite video from your say they see an invite video from your pastor in an ad uh it's kind of like if pastor in an ad uh it's kind of like if pastor in an ad uh it's kind of like if you were to go to Amazon and you're you were to go to Amazon and you're you were to go to Amazon and you're looking for one of these fancy podcast looking for one of these fancy podcast looking for one of these fancy podcast microphones well what happens when you microphones well what happens when you microphones well what happens when you go to Instagram when you go to Facebook go to Instagram when you go to Facebook go to Instagram when you go to Facebook you you see ads for this microphone a you you see ads for this microphone a you you see ads for this microphone a and so that's one of the things that and so that's one of the things that and so that's one of the things that we've really seen a lot of fruit from

we've really seen a lot of fruit from we've really seen a lot of fruit from from because how many people they're from because how many people they're from because how many people they're they're convicted by the Holy Spirit they're convicted by the Holy Spirit they're convicted by the Holy Spirit they're like you know what I need to get they're like you know what I need to get they're like you know what I need to get back into church I'm gonna go check out back into church I'm gonna go check out back into church I'm gonna go check out a church they go to Google they look for a church they go to Google they look for a church they go to Google they look for a church they go to the website they a church they go to the website they a church they go to the website they like Okay cool so they click on your like Okay cool so they click on your like Okay cool so they click on your Google ad they might not plan a visit Google ad they might not plan a visit Google ad they might not plan a visit this is on a we're recording on a this is on a we're recording on a this is on a we're recording on a Wednesday well Thursday comes around Wednesday well Thursday comes around Wednesday well Thursday comes around Friday comes around Saturday comes Friday comes around Saturday comes Friday comes around Saturday comes around Sunday comes around they may or around Sunday comes around they may or around Sunday comes around they may or may not show up to your church that may not show up to your church that may not show up to your church that Sunday but if they click on your website Sunday but if they click on your website Sunday but if they click on your website and go to your website from a Google ad and go to your website from a Google ad and go to your website from a Google ad on a Wednesday and then on Thursday they on a Wednesday and then on Thursday they on a Wednesday and then on Thursday they see an ad from your church inviting them see an ad from your church inviting them see an ad from your church inviting them to church on Friday they see you you're to church on Friday they see you you're to church on Friday they see you you're using social sermon and you ran an ad using social sermon and you ran an ad using social sermon and you ran an ad using one of the beautiful Instagram using one of the beautiful Instagram using one of the beautiful Instagram reels that Brady's team made for you reels that Brady's team made for you reels that Brady's team made for you running that at an ad targeting people running that at an ad targeting people running that at an ad targeting people that go to your that go to your that go to your website they're more likely to come website they're more likely to come website they're more likely to come right because you're going to be top of right because you're going to be top of right because you're going to be top of mind for those people it's it's funny I mind for those people it's it's funny I mind for those people it's it's funny I was on a call with the church yesterday was on a call with the church yesterday was on a call with the church yesterday and they asked me a question that a lot and they asked me a question that a lot and they asked me a question that a lot of churches ask say okay like we want to of churches ask say okay like we want to of churches ask say okay like we want to start using social sermons we want to start using social sermons we want to start using social sermons we want to start working with you like how will you start working with you like how will you start working with you like how will you be able to demonstrate like which video be able to demonstrate like which video be able to demonstrate like which video leads people to come visit us in person leads people to come visit us in person leads people to come visit us in person and I said as I always say to these and I said as I always say to these and I said as I always say to these questions you booked a call with me questions you booked a call with me questions you booked a call with me Church which of my YouTube videos or Church which of my YouTube videos or Church which of my YouTube videos or social posts inspired you to book the social posts inspired you to book the social posts inspired you to book the call and as of yet I have not had a call and as of yet I have not had a call and as of yet I have not had a single church say it was this one they

single church say it was this one they single church say it was this one they kind of pause and I hesitate you kind of pause and I hesitate you kind of pause and I hesitate you probably don't remember which one right probably don't remember which one right probably don't remember which one right like no not really it's like right you like no not really it's like right you like no not really it's like right you saw a YouTube video of mine you saw a saw a YouTube video of mine you saw a saw a YouTube video of mine you saw a social post social post social post you sub to the email list eventually you sub to the email list eventually you sub to the email list eventually like hey let's book a call what's like hey let's book a call what's like hey let's book a call what's describing here is the rule of seven in describing here is the rule of seven in describing here is the rule of seven in marketing which is like it typically marketing which is like it typically marketing which is like it typically takes this is kind of the broad rule for takes this is kind of the broad rule for takes this is kind of the broad rule for marketing seven touch points with an marketing seven touch points with an marketing seven touch points with an organization or a brand in our case a organization or a brand in our case a organization or a brand in our case a church for a person to make a decision church for a person to make a decision church for a person to make a decision for them to take a Next Step so they see for them to take a Next Step so they see for them to take a Next Step so they see a Google ad they see a Facebook ad they a Google ad they see a Facebook ad they a Google ad they see a Facebook ad they get retargeted they hear about someone get retargeted they hear about someone get retargeted they hear about someone in the community that also attends the in the community that also attends the in the community that also attends the church they drive by it they oh there's church they drive by it they oh there's church they drive by it they oh there's a VBS happening and then a year or two a VBS happening and then a year or two a VBS happening and then a year or two later they're finally ready to take that later they're finally ready to take that later they're finally ready to take that next step and I think this is the part next step and I think this is the part next step and I think this is the part the churches don't really realize when the churches don't really realize when the churches don't really realize when you kind of flip the script on them and you kind of flip the script on them and you kind of flip the script on them and say hey what inspired you to do this and say hey what inspired you to do this and say hey what inspired you to do this and they realize oh it was actually just a they realize oh it was actually just a they realize oh it was actually just a number of things over time that starts number of things over time that starts number of things over time that starts to kind of like paint the picture of to kind of like paint the picture of to kind of like paint the picture of what's required from us as churches to what's required from us as churches to what's required from us as churches to create similar results I don't always create similar results I don't always create similar results I don't always like it when it's happening to like it when it's happening to like it when it's happening to me wait you're marketing me so I was me wait you're marketing me so I was me wait you're marketing me so I was very resistant here's an example I was very resistant here's an example I was very resistant here's an example I was very resistant to turning on uh very resistant to turning on uh very resistant to turning on uh YouTube's uh search and search algorith YouTube's uh search and search algorith YouTube's uh search and search algorith like last year Google uh YouTube changed like last year Google uh YouTube changed like last year Google uh YouTube changed where they're like if you don't have where they're like if you don't have where they're like if you don't have watch history on we are not going to watch history on we are not going to watch history on we are not going to give you anything on your homepage your give you anything on your homepage your give you anything on your homepage your YouTube homepage is going to be a blank YouTube homepage is going to be a blank YouTube homepage is going to be a blank page and for 10 months I refused to turn page and for 10 months I refused to turn page and for 10 months I refused to turn on my search history until eventually I on my search history until eventually I on my search history until eventually I was like you know what Tik Tok is pretty was like you know what Tik Tok is pretty was like you know what Tik Tok is pretty good at serving me what I like good at serving me what I like good at serving me what I like Instagram's all right at it I think Instagram's all right at it I think Instagram's all right at it I think YouTube's probably going to be better YouTube's probably going to be better YouTube's probably going to be better than any other platform so I finally than any other platform so I finally than any other platform so I finally turned it on and yesterday I was turned it on and yesterday I was turned it on and yesterday I was watching a video on the history of the

watching a video on the history of the watching a video on the history of the bloodline which is a WWE story line bloodline which is a WWE story line bloodline which is a WWE story line because I've only tapped back into WWE because I've only tapped back into WWE because I've only tapped back into WWE pun intended in the last eight months or pun intended in the last eight months or pun intended in the last eight months or so and this story Line's been going on so and this story Line's been going on so and this story Line's been going on for 5 years and so I missed a bunch and for 5 years and so I missed a bunch and for 5 years and so I missed a bunch and I was like you know what I'm not going I was like you know what I'm not going I was like you know what I'm not going to get the payoff of some of these to get the payoff of some of these to get the payoff of some of these storylines if I don't educate myself so storylines if I don't educate myself so storylines if I don't educate myself so I watched through a 60-minute video on I watched through a 60-minute video on I watched through a 60-minute video on 2xp because who has the time on the 2xp because who has the time on the 2xp because who has the time on the bloodline and then I went on Twitter and bloodline and then I went on Twitter and bloodline and then I went on Twitter and suddenly everything there was about suddenly everything there was about suddenly everything there was about specifically the bloodline and I was specifically the bloodline and I was specifically the bloodline and I was like that's not retargeting that's like like that's not retargeting that's like like that's not retargeting that's like who's listening Andor is YouTube talking who's listening Andor is YouTube talking who's listening Andor is YouTube talking with Elon no way YouTube and Elon are with Elon no way YouTube and Elon are with Elon no way YouTube and Elon are sharing data didn't like it all sharing data didn't like it all sharing data didn't like it all personally and I'm confident that one personally and I'm confident that one personally and I'm confident that one day we're going to find out how this was day we're going to find out how this was day we're going to find out how this was all happening there was a great reply all happening there was a great reply all happening there was a great reply all episode and now defunct podcast that all episode and now defunct podcast that all episode and now defunct podcast that was quite popular and successful in a was quite popular and successful in a was quite popular and successful in a tday that debunked the idea that devices tday that debunked the idea that devices tday that debunked the idea that devices were listening to you and said no were listening to you and said no were listening to you and said no actually it's just that you share actually it's just that you share actually it's just that you share interests and you share certain things interests and you share certain things interests and you share certain things in terms and conditions and then your in terms and conditions and then your in terms and conditions and then your friends share interests and your family friends share interests and your family friends share interests and your family share interests and there's just so much share interests and there's just so much share interests and there's just so much data that they can actually guess it's data that they can actually guess it's data that they can actually guess it's not that they're listening every day I not that they're listening every day I not that they're listening every day I become less and less convinced that that become less and less convinced that that become less and less convinced that that was true it it it sold me I was like I'm was true it it it sold me I was like I'm was true it it it sold me I was like I'm I'm confident but I don't know but Brady I'm confident but I don't know but Brady I'm confident but I don't know but Brady we're trying to win people for Jesus we're trying to win people for Jesus we're trying to win people for Jesus Oh cookies for Jesus cookies for Christ Oh cookies for Jesus cookies for Christ Oh cookies for Jesus cookies for Christ yes you got it the Christ cookies those yes you got it the Christ cookies those yes you got it the Christ cookies those are okay Brady sticker uh you mentioned are okay Brady sticker uh you mentioned are okay Brady sticker uh you mentioned and I'm glad I'm glad you said it that and I'm glad I'm glad you said it that and I'm glad I'm glad you said it that one of the keys to having a very one of the keys to having a very one of the keys to having a very successful Google ads campaign and and successful Google ads campaign and and successful Google ads campaign and and spending the money that they that they spending the money that they that they spending the money that they that they give you on a month-to-month basis is give you on a month-to-month basis is give you on a month-to-month basis is actually going in and you mentioned like

actually going in and you mentioned like actually going in and you mentioned like every couple weeks and calling the ads every couple weeks and calling the ads every couple weeks and calling the ads that are not doing well doubling down on that are not doing well doubling down on that are not doing well doubling down on the ones that are performing so that is the ones that are performing so that is the ones that are performing so that is that this is like not set it and forget that this is like not set it and forget that this is like not set it and forget it there's like there's some there's it there's like there's some there's it there's like there's some there's some you know Evergreen maintenance that some you know Evergreen maintenance that some you know Evergreen maintenance that has to be done and so I guess my has to be done and so I guess my has to be done and so I guess my question is like as you know as the question is like as you know as the question is like as you know as the world spins and the seasons change we world spins and the seasons change we world spins and the seasons change we have these seasonal events that frankly have these seasonal events that frankly have these seasonal events that frankly like recur at church we have we call like recur at church we have we call like recur at church we have we call them Cornerstone events stuff like them Cornerstone events stuff like them Cornerstone events stuff like Christmas and Easter and we're coming up Christmas and Easter and we're coming up Christmas and Easter and we're coming up on Trunk or Treat or fall festival or on Trunk or Treat or fall festival or on Trunk or Treat or fall festival or whatever we have these things we do as a whatever we have these things we do as a whatever we have these things we do as a seasons change um talk to me about how a seasons change um talk to me about how a seasons change um talk to me about how a Google ad strategy would differ for you Google ad strategy would differ for you Google ad strategy would differ for you know know know the the the Evergreen kind of plan of the the the Evergreen kind of plan of the the the Evergreen kind of plan of visit landing page campaign that you're visit landing page campaign that you're visit landing page campaign that you're running for a church you know in mid running for a church you know in mid running for a church you know in mid June comparatively to a campaign that June comparatively to a campaign that June comparatively to a campaign that you would run for a trunk Retreat fall you would run for a trunk Retreat fall you would run for a trunk Retreat fall festival or you know a Christmas service festival or you know a Christmas service festival or you know a Christmas service what is the strategy difference between what is the strategy difference between what is the strategy difference between those two types of Google ads campaigns those two types of Google ads campaigns those two types of Google ads campaigns yeah so as far as strategy goes it it's yeah so as far as strategy goes it it's yeah so as far as strategy goes it it's really the same whenever it comes to really the same whenever it comes to really the same whenever it comes to 30,000 foot view we want people to see 30,000 foot view we want people to see 30,000 foot view we want people to see an ad go to a landing page and then an ad go to a landing page and then an ad go to a landing page and then there's always an OP op in to RSVP and there's always an OP op in to RSVP and there's always an OP op in to RSVP and we'll come up with something cuz some we'll come up with something cuz some we'll come up with something cuz some churches will be like why do they need churches will be like why do they need churches will be like why do they need RSVP they just need to show up uh and RSVP they just need to show up uh and RSVP they just need to show up uh and the reason why is because I want this the reason why is because I want this the reason why is because I want this church and their team to text and follow church and their team to text and follow church and their team to text and follow up with these people and get connected up with these people and get connected up with these people and get connected with them and then to Google likes with them and then to Google likes with them and then to Google likes having conversions and having giving having conversions and having giving having conversions and having giving people a next step on that landing page people a next step on that landing page people a next step on that landing page and so uh all in all it it's really the and so uh all in all it it's really the and so uh all in all it it's really the same the only difference is instead of

same the only difference is instead of same the only difference is instead of it being Evergreen we're just focusing it being Evergreen we're just focusing it being Evergreen we're just focusing on key words uh for example trunk on key words uh for example trunk on key words uh for example trunk Retreat we'll do things like Fall Retreat we'll do things like Fall Retreat we'll do things like Fall Festival trunk Retreat uh and things Festival trunk Retreat uh and things Festival trunk Retreat uh and things that people would search for um whatever that people would search for um whatever that people would search for um whatever it comes to whatever that specific event it comes to whatever that specific event it comes to whatever that specific event is and then as time gets a little closer is and then as time gets a little closer is and then as time gets a little closer we'll see which keywords are performing we'll see which keywords are performing we'll see which keywords are performing the best and then double down on those the best and then double down on those the best and then double down on those uh and so that's actually one of the uh and so that's actually one of the uh and so that's actually one of the three top campaigns that we'll run three top campaigns that we'll run three top campaigns that we'll run number one is a church near me campaign number one is a church near me campaign number one is a church near me campaign it's an evergreen plan your visit it's an evergreen plan your visit it's an evergreen plan your visit campaign similar to what we'll do with campaign similar to what we'll do with campaign similar to what we'll do with our Facebook and Instagram ads number our Facebook and Instagram ads number our Facebook and Instagram ads number two are events uh a lot of churches two are events uh a lot of churches two are events uh a lot of churches especially if they're in the like church especially if they're in the like church especially if they're in the like church planting Ark World they probably planting Ark World they probably planting Ark World they probably launched their church and had their launched their church and had their launched their church and had their Grand Opening Service in either Grand Opening Service in either Grand Opening Service in either September or maybe September or maybe September or maybe January well we just had January well we just had January well we just had a large number of churches celebrate a large number of churches celebrate a large number of churches celebrate some kind of Cornerstone birthday event some kind of Cornerstone birthday event some kind of Cornerstone birthday event and so we did a huge campaign for them and so we did a huge campaign for them and so we did a huge campaign for them now we're not necessarily targeting on now we're not necessarily targeting on now we're not necessarily targeting on Google any kind of church birthday Google any kind of church birthday Google any kind of church birthday events Church birthday parties no one's events Church birthday parties no one's events Church birthday parties no one's looking for that right but on Facebook looking for that right but on Facebook looking for that right but on Facebook we focus on so maybe that was a bad we focus on so maybe that was a bad we focus on so maybe that was a bad example but um Halloween out the corner example but um Halloween out the corner example but um Halloween out the corner uh trunk Retreat fall festivals a lot of uh trunk Retreat fall festivals a lot of uh trunk Retreat fall festivals a lot of churches do that Christmas we'll do that churches do that Christmas we'll do that churches do that Christmas we'll do that for different events uh and then the for different events uh and then the for different events uh and then the third one is this is where our team has third one is this is where our team has third one is this is where our team has to get a little bit more creative is a a to get a little bit more creative is a a to get a little bit more creative is a a featured sermon so let's say a pastor

featured sermon so let's say a pastor featured sermon so let's say a pastor preaches a topic on faith and how to preaches a topic on faith and how to preaches a topic on faith and how to have faith in hard times uh Well what have faith in hard times uh Well what have faith in hard times uh Well what we'll do is we will take that we'll do is we will take that we'll do is we will take that transcription and give it to Ai and tell transcription and give it to Ai and tell transcription and give it to Ai and tell chat GPT to rewrite this sermon as a chat GPT to rewrite this sermon as a chat GPT to rewrite this sermon as a article and then from there we will take article and then from there we will take article and then from there we will take that put it on a landing page with the that put it on a landing page with the that put it on a landing page with the YouTube video from that message that's YouTube video from that message that's YouTube video from that message that's all about having faith in hard times and all about having faith in hard times and all about having faith in hard times and you know the three biggest things we you know the three biggest things we you know the three biggest things we need to remember for that well now we need to remember for that well now we need to remember for that well now we have a landing page with a call to have a landing page with a call to have a landing page with a call to action at the bottom that says hey we'd action at the bottom that says hey we'd action at the bottom that says hey we'd love for you to visit our church uh love for you to visit our church uh love for you to visit our church uh check out more sermons or you can plan a check out more sermons or you can plan a check out more sermons or you can plan a visit here so that will run traffic with visit here so that will run traffic with visit here so that will run traffic with key words around faith and why do bad key words around faith and why do bad key words around faith and why do bad things happen to good people and uh things happen to good people and uh things happen to good people and uh having faith in hard times and that's having faith in hard times and that's having faith in hard times and that's one of the ways that we're able to one of the ways that we're able to one of the ways that we're able to actually utilize a lot of that ad spin actually utilize a lot of that ad spin actually utilize a lot of that ad spin just kind of thinking outside of the box just kind of thinking outside of the box just kind of thinking outside of the box uh now things to keep in mind you can't uh now things to keep in mind you can't uh now things to keep in mind you can't mention things like mental health or mention things like mental health or mention things like mental health or addiction because it's too close to like addiction because it's too close to like addiction because it's too close to like health care and Google wants to like health care and Google wants to like health care and Google wants to like stay away from like medical things stay away from like medical things stay away from like medical things whenever it comes to the ads Grant uh whenever it comes to the ads Grant uh whenever it comes to the ads Grant uh same thing for like pornography like same thing for like pornography like same thing for like pornography like they they don't like you to talk about they they don't like you to talk about they they don't like you to talk about that even in a like hey pornography is that even in a like hey pornography is that even in a like hey pornography is bad kind of a way BR we always grateful bad kind of a way BR we always grateful bad kind of a way BR we always grateful for you sharing all of your wisdom with for you sharing all of your wisdom with for you sharing all of your wisdom with us you're a wealth of knowledge in these us you're a wealth of knowledge in these us you're a wealth of knowledge in these areas that we don't typically dabble in

areas that we don't typically dabble in areas that we don't typically dabble in I know that Alex has taken advantage of I know that Alex has taken advantage of I know that Alex has taken advantage of the uh plan your visit I'm going to be the uh plan your visit I'm going to be the uh plan your visit I'm going to be taking more Advantage after this show taking more Advantage after this show taking more Advantage after this show I'm going to be sending you a DM and I'm going to be sending you a DM and I'm going to be sending you a DM and saying okay I'm ready to I'm ready to saying okay I'm ready to I'm ready to saying okay I'm ready to I'm ready to actually pay you some real money and and actually pay you some real money and and actually pay you some real money and and get your help with these Google ads my get your help with these Google ads my get your help with these Google ads my understanding also is that you've understanding also is that you've understanding also is that you've published a new book recently oh yeah published a new book recently oh yeah published a new book recently oh yeah let's talk about let's talk about let's talk about it oh yeah go get a copy I've got this it oh yeah go get a copy I've got this it oh yeah go get a copy I've got this book right here uh it is called launch book right here uh it is called launch book right here uh it is called launch big it's all about church planting so if big it's all about church planting so if big it's all about church planting so if your church is under 5 years old or your church is under 5 years old or your church is under 5 years old or you're maybe a youth pastor or associate you're maybe a youth pastor or associate you're maybe a youth pastor or associate pastor you want to plant your own church pastor you want to plant your own church pastor you want to plant your own church uh this is the our full playbook for how uh this is the our full playbook for how uh this is the our full playbook for how to use digital marketing for church to use digital marketing for church to use digital marketing for church Planters uh covers everything from Planters uh covers everything from Planters uh covers everything from building your launch Team launching big building your launch Team launching big building your launch Team launching big getting a lot of people to your grand getting a lot of people to your grand getting a lot of people to your grand opening service and then after you do opening service and then after you do opening service and then after you do launch how do you how do you continue to launch how do you how do you continue to launch how do you how do you continue to get new guests visiting your church get new guests visiting your church get new guests visiting your church every single Sunday and if you order the every single Sunday and if you order the every single Sunday and if you order the book on Amazon just look up launch a big book on Amazon just look up launch a big book on Amazon just look up launch a big Brady sticker if you order the book and Brady sticker if you order the book and Brady sticker if you order the book and go to launch big book.com you can upload go to launch big book.com you can upload go to launch big book.com you can upload a screenshot of your confirmation we a screenshot of your confirmation we a screenshot of your confirmation we bought 500 of these uh building the bought 500 of these uh building the bought 500 of these uh building the kingdom hats and I think it was way too kingdom hats and I think it was way too kingdom hats and I think it was way too much because the goal was to get the much because the goal was to get the much because the goal was to get the book to bestseller status for like the book to bestseller status for like the book to bestseller status for like the church growth categories on Amazon we church growth categories on Amazon we church growth categories on Amazon we did that after like the first 50 did that after like the first 50 did that after like the first 50 orders uh so I have like 200 something orders uh so I have like 200 something orders uh so I have like 200 something hats left so you can go order a book hats left so you can go order a book hats left so you can go order a book I'll send you a hat for free uh in the

I'll send you a hat for free uh in the I'll send you a hat for free uh in the Kindle version is 99 cents on Amazon uh Kindle version is 99 cents on Amazon uh Kindle version is 99 cents on Amazon uh so it's you basically get a cool hat so it's you basically get a cool hat so it's you basically get a cool hat like this if there's any available for like this if there's any available for like this if there's any available for 99 it's good looking hat yeah man yeah 99 it's good looking hat yeah man yeah 99 it's good looking hat yeah man yeah and I was just going to say too uh right and I was just going to say too uh right and I was just going to say too uh right now our Google ads grant program uh now our Google ads grant program uh now our Google ads grant program uh sorry Mr Alex I'll put you on the wait sorry Mr Alex I'll put you on the wait sorry Mr Alex I'll put you on the wait list uh we're currently not he gave you list uh we're currently not he gave you list uh we're currently not he gave you the wa sneak me in he gave you the the wa sneak me in he gave you the the wa sneak me in he gave you the weight list that's crazy we follow each weight list that's crazy we follow each weight list that's crazy we follow each other on Instagram we'll see what we can other on Instagram we'll see what we can other on Instagram we'll see what we can do but uh church after we made this man do but uh church after we made this man do but uh church after we made this man a makeover we gave him a makeover and a makeover we gave him a makeover and a makeover we gave him a makeover and then he that's crazy okay I'll put you then he that's crazy okay I'll put you then he that's crazy okay I'll put you at the top of the weight list you guys at the top of the weight list you guys at the top of the weight list you guys did the top of the weight list uh yeah did the top of the weight list uh yeah did the top of the weight list uh yeah Church candy.com gooogle you can join Church candy.com gooogle you can join Church candy.com gooogle you can join the weight list uh and then also get the weight list uh and then also get the weight list uh and then also get your website made over by our friends at your website made over by our friends at your website made over by our friends at uh nucleus I'm going to put you have we uh nucleus I'm going to put you have we uh nucleus I'm going to put you have we delivered that say oh there was a there delivered that say oh there was a there delivered that say oh there was a there was a oh hang up at the at the factory was a oh hang up at the at the factory was a oh hang up at the at the factory yeah all right uh great to catch up yeah all right uh great to catch up yeah all right uh great to catch up Brady thanks so much uh best of luck to Brady thanks so much uh best of luck to Brady thanks so much uh best of luck to your Texans this year and thanks your Texans this year and thanks your Texans this year and thanks everyone for listening uh no we're everyone for listening uh no we're everyone for listening uh no we're screwed it's over for us uh thanks for screwed it's over for us uh thanks for screwed it's over for us uh thanks for listening we'll talk to you all uh next listening we'll talk to you all uh next listening we'll talk to you all uh next Wednesday uh Brady while I'm thinking Wednesday uh Brady while I'm thinking Wednesday uh Brady while I'm thinking about an intro do people have nicknames about an intro do people have nicknames about an intro do people have nicknames for you I make the joke say Brady or for you I make the joke say Brady or for you I make the joke say Brady or Bradford for Bradford for Bradford for long aot yeah just like by my family long aot yeah just like by my family long aot yeah just like by my family just because they're too lazy to do the just because they're too lazy to do the just because they're too lazy to do the second syllable I guess everyone second syllable I guess everyone second syllable I guess everyone everyone calls me braid I like it I everyone calls me braid I like it I everyone calls me braid I like it I always wanted affectionate names and my always wanted affectionate names and my always wanted affectionate names and my middle name Cole you can't shorten a one middle name Cole you can't shorten a one middle name Cole you can't shorten a one syllable name right what do you I mean

syllable name right what do you I mean syllable name right what do you I mean all you get is Uncle Al yeah I don't get all you get is Uncle Al yeah I don't get all you get is Uncle Al yeah I don't get anything I get reprimanded by my mother anything I get reprimanded by my mother anything I get reprimanded by my mother if anyone tries anything different like if anyone tries anything different like if anyone tries anything different like his name's Alexander that's the name I his name's Alexander that's the name I his name's Alexander that's the name I gave him relax