The Producer Behind Lecrae & Tim Ross' Podcasts

both Tim Ross and lrae have launched both Tim Ross and lrae have launched successful podcasts in the last couple successful podcasts in the last couple successful podcasts in the last couple of years they haven't done it alone of years they haven't done it alone of years they haven't done it alone though which is why today we're talking though which is why today we're talking though which is why today we're talking to the creative director of bside app to the creative director of bside app to the creative director of bside app the studio behind both of these shows we the studio behind both of these shows we the studio behind both of these shows we talk about how they come up with episode talk about how they come up with episode talk about how they come up with episode ideas set design and of course ideas set design and of course ideas set design and of course everyone's favorite topic the gear everyone's favorite topic the gear everyone's favorite topic the gear they're using let's dive they're using let's dive they're using let's dive in well hey there and welcome to the pro in well hey there and welcome to the pro in well hey there and welcome to the pro Church tools show we're here to help you Church tools show we're here to help you Church tools show we're here to help you in your church navigate the biggest in your church navigate the biggest in your church navigate the biggest communication shift in 500 years I'm communication shift in 500 years I'm communication shift in 500 years I'm Brady Shir your host I'm joining as by Brady Shir your host I'm joining as by Brady Shir your host I'm joining as by my co-host it's Alexander Mills hello my co-host it's Alexander Mills hello my co-host it's Alexander Mills hello hello and we're also joined by Hector hello and we're also joined by Hector hello and we're also joined by Hector Guerrero creative director of bide app Guerrero creative director of bide app Guerrero creative director of bide app Hector welcome to the show oh my God I Hector welcome to the show oh my God I Hector welcome to the show oh my God I love you guys love you guys love you guys already we appreciate it we were already we appreciate it we were already we appreciate it we were introduced through Ron Starling recent introduced through Ron Starling recent introduced through Ron Starling recent guest on the show and so Hector and Alex guest on the show and so Hector and Alex guest on the show and so Hector and Alex and I we're all kind of just meeting for and I we're all kind of just meeting for and I we're all kind of just meeting for the very first time right now which is the very first time right now which is the very first time right now which is really exciting um Hector church just really exciting um Hector church just really exciting um Hector church just want to start a podcast we get questions want to start a podcast we get questions want to start a podcast we get questions like this all the time pastors want to like this all the time pastors want to like this all the time pastors want to start a podcast we get those questions start a podcast we get those questions start a podcast we get those questions all the time you have taken a pastor in all the time you have taken a pastor in all the time you have taken a pastor in Tim Ross and helped him start a show Tim Ross and helped him start a show Tim Ross and helped him start a show you've taken a music artist in lrae and you've taken a music artist in lrae and you've taken a music artist in lrae and helped him to start a podcast how do you helped him to start a podcast how do you helped him to start a podcast how do you prepare to start a podcast from scratch prepare to start a podcast from scratch prepare to start a podcast from scratch and set it up for Success from the and set it up for Success from the and set it up for Success from the beginning so the first question I would beginning so the first question I would beginning so the first question I would submit to whoever is in Creative submit to whoever is in Creative submit to whoever is in Creative Direction helping somebody start a Direction helping somebody start a Direction helping somebody start a podcast maybe you should ask them if you podcast maybe you should ask them if you podcast maybe you should ask them if you have the relational Equity should you be have the relational Equity should you be have the relational Equity should you be starting a podcast do we need this starting a podcast do we need this starting a podcast do we need this podcast and I would just as comedic as

podcast and I would just as comedic as podcast and I would just as comedic as that could sound and rude I think it's that could sound and rude I think it's that could sound and rude I think it's important to be um as honest as possible important to be um as honest as possible important to be um as honest as possible to get to the root of what's the why do to get to the root of what's the why do to get to the root of what's the why do are we here to get a bunch of views are are we here to get a bunch of views are are we here to get a bunch of views are we trying to make money it's okay if we trying to make money it's okay if we trying to make money it's okay if we're trying to make money and take we're trying to make money and take we're trying to make money and take Dominion we just we just need the goal Dominion we just we just need the goal Dominion we just we just need the goal right just so that it's really clear right just so that it's really clear right just so that it's really clear from the front end cuz what I've seen in from the front end cuz what I've seen in from the front end cuz what I've seen in the past is so many people want to start the past is so many people want to start the past is so many people want to start something because they see what it looks something because they see what it looks something because they see what it looks like for some somebody who's famous like for some somebody who's famous like for some somebody who's famous somebody who has a massive Reach online somebody who has a massive Reach online somebody who has a massive Reach online and they're like that looks amazing I and they're like that looks amazing I and they're like that looks amazing I like the people that they're like the people that they're like the people that they're interviewing I like seeing all of the interviewing I like seeing all of the interviewing I like seeing all of the reach that they have in doing live shows reach that they have in doing live shows reach that they have in doing live shows and all of the gorgeous Fame outside of and all of the gorgeous Fame outside of and all of the gorgeous Fame outside of it I would always encourage whoever's it I would always encourage whoever's it I would always encourage whoever's producing and directing have a really producing and directing have a really producing and directing have a really strong one-on-one that emotions are out strong one-on-one that emotions are out strong one-on-one that emotions are out and we can get straight to the facts of and we can get straight to the facts of and we can get straight to the facts of what's the reason that you as the talent what's the reason that you as the talent what's the reason that you as the talent even want to start having this podcast even want to start having this podcast even want to start having this podcast that is just that's my preface cuz I that is just that's my preface cuz I that is just that's my preface cuz I didn't even answer your question I'm so didn't even answer your question I'm so didn't even answer your question I'm so I gave you the worst answer ever cuz I I gave you the worst answer ever cuz I I gave you the worst answer ever cuz I didn't even give you an answer so that didn't even give you an answer so that didn't even give you an answer so that that's what I would preface with and I'm that's what I would preface with and I'm that's what I would preface with and I'm going to leave my answer at that that's going to leave my answer at that that's going to leave my answer at that that's what I think people should really be what I think people should really be what I think people should really be talking about first and then we get into talking about first and then we get into talking about first and then we get into Logistics would be like certainly so Logistics would be like certainly so Logistics would be like certainly so let's talk about how that question was let's talk about how that question was let's talk about how that question was answered with pastor Tim and with lrae answered with pastor Tim and with lrae answered with pastor Tim and with lrae obviously relatively well-known obviously relatively well-known obviously relatively well-known individuals in the Christian space individuals in the Christian space individuals in the Christian space already how did those two you assisting

already how did those two you assisting already how did those two you assisting in there help answer the why question in there help answer the why question in there help answer the why question and what was that answer for them or is and what was that answer for them or is and what was that answer for them or is it a secret it a secret it a secret answer listen No Secrets out here in answer listen No Secrets out here in answer listen No Secrets out here in regards to that bro um I'll start I'll regards to that bro um I'll start I'll regards to that bro um I'll start I'll start with Tim especially because I've start with Tim especially because I've start with Tim especially because I've worked with Tim so closely now for the worked with Tim so closely now for the worked with Tim so closely now for the last two years um my my dude Tim did not last two years um my my dude Tim did not last two years um my my dude Tim did not want to even start a podcast he he felt want to even start a podcast he he felt want to even start a podcast he he felt like the Lord told him he's just like the Lord told him he's just like the Lord told him he's just supposed to do what he's called to do as supposed to do what he's called to do as supposed to do what he's called to do as an introvert everything outside of doing an introvert everything outside of doing an introvert everything outside of doing a podcast and um little did we know I a podcast and um little did we know I a podcast and um little did we know I was I was in a room with him at his uh was I was in a room with him at his uh was I was in a room with him at his uh Church Embassy City helping my friend JB Church Embassy City helping my friend JB Church Embassy City helping my friend JB copelan interview Tim I I had I was copelan interview Tim I I had I was copelan interview Tim I I had I was making no money and JB my friend wanted making no money and JB my friend wanted making no money and JB my friend wanted to interview Tim for his own podcast and to interview Tim for his own podcast and to interview Tim for his own podcast and I said hey hey JB I would love to help I said hey hey JB I would love to help I said hey hey JB I would love to help for free I'm losing money at this point for free I'm losing money at this point for free I'm losing money at this point I'm doing it for free I'm not ring my I'm doing it for free I'm not ring my I'm doing it for free I'm not ring my gear out I hired one of my buddies Sam gear out I hired one of my buddies Sam gear out I hired one of my buddies Sam buers to come and be a camera operator buers to come and be a camera operator buers to come and be a camera operator and to switch for the cameras and I'm and to switch for the cameras and I'm and to switch for the cameras and I'm losing money that day but little did I losing money that day but little did I losing money that day but little did I know it would introduce me to Tim and know it would introduce me to Tim and know it would introduce me to Tim and that was Tim's one of his first podcast that was Tim's one of his first podcast that was Tim's one of his first podcast appearances ever and one thing that he appearances ever and one thing that he appearances ever and one thing that he Tim shared that the Lord told him is as Tim shared that the Lord told him is as Tim shared that the Lord told him is as soon as we finish wrapping up that soon as we finish wrapping up that soon as we finish wrapping up that podcast Tim said um this is how I want podcast Tim said um this is how I want podcast Tim said um this is how I want you to reach you to reach you to reach people this is how I want you to reach people this is how I want you to reach people this is how I want you to reach people and that was that started the people and that was that started the people and that was that started the whole transition for him uh leaving his whole transition for him uh leaving his whole transition for him uh leaving his position as a senior pastor to just be position as a senior pastor to just be position as a senior pastor to just be almost full-time freelancer Tim cuz he

almost full-time freelancer Tim cuz he almost full-time freelancer Tim cuz he speaks now and he does his podcast so um speaks now and he does his podcast so um speaks now and he does his podcast so um how I had that conversation with him is how I had that conversation with him is how I had that conversation with him is I just I co-called and emailed his I just I co-called and emailed his I just I co-called and emailed his assistant saying uh I would love to help assistant saying uh I would love to help assistant saying uh I would love to help Tim in any way I didn't I didn't s like Tim in any way I didn't I didn't s like Tim in any way I didn't I didn't s like a pitch deck or like hey it's going to a pitch deck or like hey it's going to a pitch deck or like hey it's going to cost this much I really just wanted to cost this much I really just wanted to cost this much I really just wanted to help him I had nothing going on for me I help him I had nothing going on for me I help him I had nothing going on for me I wanted to help him and be a part of wanted to help him and be a part of wanted to help him and be a part of something powerful and uh it led into something powerful and uh it led into something powerful and uh it led into this beautiful story of him telling me this beautiful story of him telling me this beautiful story of him telling me his philosophy and his story for the his philosophy and his story for the his philosophy and his story for the basement so that's what made this basement so that's what made this basement so that's what made this transition easy because there was a transition easy because there was a transition easy because there was a philosophy in a vision that was already philosophy in a vision that was already philosophy in a vision that was already downloaded into this guy so as soon as downloaded into this guy so as soon as downloaded into this guy so as soon as he felt that he heard the Lord say this he felt that he heard the Lord say this he felt that he heard the Lord say this is what I need you to do then when I is what I need you to do then when I is what I need you to do then when I come in the picture we can collaborate come in the picture we can collaborate come in the picture we can collaborate now I'm not trying to sell him on a now I'm not trying to sell him on a now I'm not trying to sell him on a podcast I'm not trying to get him hyped podcast I'm not trying to get him hyped podcast I'm not trying to get him hyped about it this is an assignment that he about it this is an assignment that he about it this is an assignment that he believes he needs to do and it was believes he needs to do and it was believes he needs to do and it was picture perfect timing that my myself picture perfect timing that my myself picture perfect timing that my myself this gorgeous little Mexican comes in this gorgeous little Mexican comes in this gorgeous little Mexican comes in the picture and says hey I would love to the picture and says hey I would love to the picture and says hey I would love to help let me know when we can meet and help let me know when we can meet and help let me know when we can meet and that was the start of that relationship that was the start of that relationship that was the start of that relationship and how the podcast began understood and and how the podcast began understood and and how the podcast began understood and and from a pastor's standpoint you know and from a pastor's standpoint you know and from a pastor's standpoint you know I'd be curious your thoughts on this I'd be curious your thoughts on this I'd be curious your thoughts on this because I think podcasts are because I think podcasts are because I think podcasts are obviously holding this very big space in obviously holding this very big space in obviously holding this very big space in Creative culture now and we've seen Creative culture now and we've seen Creative culture now and we've seen outside of the church World any number outside of the church World any number outside of the church World any number of celebrities want to start a podcast of celebrities want to start a podcast of celebrities want to start a podcast celebrities well-known figures in celebrities well-known figures in celebrities well-known figures in culture like former president Obama like

culture like former president Obama like culture like former president Obama like some of the royalty who are about as some of the royalty who are about as some of the royalty who are about as famous as they come start podcast sign famous as they come start podcast sign famous as they come start podcast sign these massive deals and they flop which these massive deals and they flop which these massive deals and they flop which is kind of crazy I think a big part of is kind of crazy I think a big part of is kind of crazy I think a big part of that is because maybe people expect from that is because maybe people expect from that is because maybe people expect from podcasts like a real personal and podcasts like a real personal and podcasts like a real personal and intimate look into someone's life and intimate look into someone's life and intimate look into someone's life and maybe the royalty and former presidents maybe the royalty and former presidents maybe the royalty and former presidents aren't able to deliver that and so it aren't able to deliver that and so it aren't able to deliver that and so it doesn't align well with the medium but doesn't align well with the medium but doesn't align well with the medium but sometimes in in in in the form of I'm sometimes in in in in the form of I'm sometimes in in in in the form of I'm like okay pastor speaks from stage 30 like okay pastor speaks from stage 30 like okay pastor speaks from stage 30 minutes every single week do we really minutes every single week do we really minutes every single week do we really need to hear them talk more in a podcast need to hear them talk more in a podcast need to hear them talk more in a podcast and if so how are we formulating a and if so how are we formulating a and if so how are we formulating a framework that's different to create framework that's different to create framework that's different to create some type of novelty or something some type of novelty or something some type of novelty or something different there your your thoughts different there your your thoughts different there your your thoughts that's hilarious bro you're so right um that's hilarious bro you're so right um that's hilarious bro you're so right um cuz I know there's some people are like cuz I know there's some people are like cuz I know there's some people are like do we really do we really need this do we really do we really need this do we really do we really need this podcast you already talk and listen podcast you already talk and listen podcast you already talk and listen let's remember some pastors don't speak let's remember some pastors don't speak let's remember some pastors don't speak for 30 minutes a week some pastors be for 30 minutes a week some pastors be for 30 minutes a week some pastors be making that Serv like 3 hours that's making that Serv like 3 hours that's making that Serv like 3 hours that's right 14 different praise breaks 16 right 14 different praise breaks 16 right 14 different praise breaks 16 different offerings it just depends on different offerings it just depends on different offerings it just depends on the denomination and style of church the denomination and style of church the denomination and style of church you're going to but in regards to what you're going to but in regards to what you're going to but in regards to what you're saying about you have big figure you're saying about you have big figure you're saying about you have big figure names you have Obama you have all of names you have Obama you have all of names you have Obama you have all of these massively Global famous people these massively Global famous people these massively Global famous people that end up starting a podcast or doing that end up starting a podcast or doing that end up starting a podcast or doing some sort of online show outside of some sort of online show outside of some sort of online show outside of television online and for whatever television online and for whatever television online and for whatever reason they can't can't reach anybody reason they can't can't reach anybody reason they can't can't reach anybody and I always just go back to the and I always just go back to the and I always just go back to the Simplicity of they don't even know their Simplicity of they don't even know their Simplicity of they don't even know their target

target target audience they're like hey let me go with audience they're like hey let me go with audience they're like hey let me go with the punches let me be online so I can be the punches let me be online so I can be the punches let me be online so I can be relative but there's two things I don't relative but there's two things I don't relative but there's two things I don't think most of them know their target think most of them know their target think most of them know their target audience who they're talking to sorry audience who they're talking to sorry audience who they're talking to sorry about the balloons I'm using a Mac and about the balloons I'm using a Mac and about the balloons I'm using a Mac and balloons just flew up in my screen it's balloons just flew up in my screen it's balloons just flew up in my screen it's embarrassing guys thank God for anyway embarrassing guys thank God for anyway embarrassing guys thank God for anyway this is why I'm not a podcaster okay I'm this is why I'm not a podcaster okay I'm this is why I'm not a podcaster okay I'm just the guy behind the screen um so uh just the guy behind the screen um so uh just the guy behind the screen um so uh I think for one a lot of people don't I think for one a lot of people don't I think for one a lot of people don't know their audience don't matter how know their audience don't matter how know their audience don't matter how famous you are does not matter how big famous you are does not matter how big famous you are does not matter how big of a follow you have they don't know of a follow you have they don't know of a follow you have they don't know their audience and then two they aren't their audience and then two they aren't their audience and then two they aren't truly vulnerable to let others in if truly vulnerable to let others in if truly vulnerable to let others in if that makes any sense because what I've that makes any sense because what I've that makes any sense because what I've learned with people online if I can get learned with people online if I can get learned with people online if I can get to know the other person on the other to know the other person on the other to know the other person on the other side of that screen and really know how side of that screen and really know how side of that screen and really know how they're wired really know what they they're wired really know what they they're wired really know what they believe about relationships what they believe about relationships what they believe about relationships what they think about whatever it is personal to think about whatever it is personal to think about whatever it is personal to them that's when I think you're able to them that's when I think you're able to them that's when I think you're able to find your target audience and connect find your target audience and connect find your target audience and connect with them if there's no connection if with them if there's no connection if with them if there's no connection if there's no vulnerability or Intimacy in there's no vulnerability or Intimacy in there's no vulnerability or Intimacy in a online relationship then you're just a online relationship then you're just a online relationship then you're just never going to find that audience and never going to find that audience and never going to find that audience and that's why you're going to see Obama's that's why you're going to see Obama's that's why you're going to see Obama's podcast with 20,000 views it's just not podcast with 20,000 views it's just not podcast with 20,000 views it's just not going to blow up so that's just what going to blow up so that's just what going to blow up so that's just what I've seen I think the people that can I've seen I think the people that can I've seen I think the people that can tell a story bring connection be tell a story bring connection be tell a story bring connection be vulnerable and know who they're talking vulnerable and know who they're talking vulnerable and know who they're talking to they know exactly the person that to they know exactly the person that to they know exactly the person that they're reaching that's the person they're reaching that's the person they're reaching that's the person that's going to win that's the person that's going to win that's the person that's going to win that's the person that's going to really move somebody that's going to really move somebody that's going to really move somebody emotionally and that's how you activate

emotionally and that's how you activate emotionally and that's how you activate them that's how you get people to them that's how you get people to them that's how you get people to subscribe to you to pay for behind your subscribe to you to pay for behind your subscribe to you to pay for behind your pay wall for whatever extra content pay wall for whatever extra content pay wall for whatever extra content you're making to go to your live show to you're making to go to your live show to you're making to go to your live show to to do whatever to give I just think you to do whatever to give I just think you to do whatever to give I just think you have to know your audience and you have have to know your audience and you have have to know your audience and you have to be vulnerable and in terms of to be vulnerable and in terms of to be vulnerable and in terms of application there I think the favorite application there I think the favorite application there I think the favorite podcast that I have every one of them podcast that I have every one of them podcast that I have every one of them has multiple hosts and they'll have has multiple hosts and they'll have has multiple hosts and they'll have guests the way that we do right now but guests the way that we do right now but guests the way that we do right now but it's always a person talking to another it's always a person talking to another it's always a person talking to another person and the reason I think that person and the reason I think that person and the reason I think that that's so powerful to the vein of that's so powerful to the vein of that's so powerful to the vein of vulnerability that you mentioned Hector vulnerability that you mentioned Hector vulnerability that you mentioned Hector is that like when Alex and I talk people is that like when Alex and I talk people is that like when Alex and I talk people get to feel the real friendship and the get to feel the real friendship and the get to feel the real friendship and the years of knowing each other that we have years of knowing each other that we have years of knowing each other that we have and so as it relates to church podcasts and so as it relates to church podcasts and so as it relates to church podcasts if you're going to bring a pastor on if you're going to bring a pastor on if you're going to bring a pastor on like have their wife also there you know like have their wife also there you know like have their wife also there you know Judah does this with his podcast um you Judah does this with his podcast um you Judah does this with his podcast um you could have another Pastor on staff so could have another Pastor on staff so could have another Pastor on staff so like you get that interplay that you like you get that interplay that you like you get that interplay that you normally wouldn't get from stage because normally wouldn't get from stage because normally wouldn't get from stage because that's very much like a one to the that's very much like a one to the that's very much like a one to the audience uh type of audience uh type of audience uh type of communication I wanted to ask about communication I wanted to ask about communication I wanted to ask about episode ideas then so you have Tim's episode ideas then so you have Tim's episode ideas then so you have Tim's podcast you've got lra's podcast you're podcast you've got lra's podcast you're podcast you've got lra's podcast you're developing other podcasts you've got developing other podcasts you've got developing other podcasts you've got this you know production company tech this you know production company tech this you know production company tech company how do you keep episodes fresh company how do you keep episodes fresh company how do you keep episodes fresh and what is kind of the pipeline for and what is kind of the pipeline for and what is kind of the pipeline for ideas what are some Frameworks that you ideas what are some Frameworks that you ideas what are some Frameworks that you guys have found are really successful guys have found are really successful guys have found are really successful that you return to again I'd love for that you return to again I'd love for that you return to again I'd love for you to pull back the curtain on that you to pull back the curtain on that you to pull back the curtain on that front dude absolutely so what I've

front dude absolutely so what I've front dude absolutely so what I've learned it it really depends on the learned it it really depends on the learned it it really depends on the talent that you have because you might talent that you have because you might talent that you have because you might be working with a certain and when I say be working with a certain and when I say be working with a certain and when I say talent I mean it could be a pastor or talent I mean it could be a pastor or talent I mean it could be a pastor or the director of whatever Ministry that the director of whatever Ministry that the director of whatever Ministry that you're helping do the Pod it really is you're helping do the Pod it really is you're helping do the Pod it really is dependent on their personality because a dependent on their personality because a dependent on their personality because a lot of people sometimes they don't want lot of people sometimes they don't want lot of people sometimes they don't want to keep up with the Trends they don't to keep up with the Trends they don't to keep up with the Trends they don't want to talk about Cat Williams they want to talk about Cat Williams they want to talk about Cat Williams they don't want to talk about Diddy they don't want to talk about Diddy they don't want to talk about Diddy they don't care about anything that's don't care about anything that's don't care about anything that's culturally relevant they just want to culturally relevant they just want to culturally relevant they just want to talk about finding the peace of God they talk about finding the peace of God they talk about finding the peace of God they want to talk about whatever is in their want to talk about whatever is in their want to talk about whatever is in their whatever's in their quiet time in that whatever's in their quiet time in that whatever's in their quiet time in that morning so that I'm going preface with morning so that I'm going preface with morning so that I'm going preface with that it really does depend cuz man as a that it really does depend cuz man as a that it really does depend cuz man as a creative it could be really creative it could be really creative it could be really heartbreaking where you have this heartbreaking where you have this heartbreaking where you have this massive list of ideas that you know is massive list of ideas that you know is massive list of ideas that you know is going to Crush online like you know this going to Crush online like you know this going to Crush online like you know this will get views you bring it to and will get views you bring it to and will get views you bring it to and they're like yeah no I just feel like they're like yeah no I just feel like they're like yeah no I just feel like God's not saying that right now I just God's not saying that right now I just God's not saying that right now I just feel like uh we're not going to talk feel like uh we're not going to talk feel like uh we're not going to talk about that and that's fine so I would about that and that's fine so I would about that and that's fine so I would just as a creative I would really self- just as a creative I would really self- just as a creative I would really self- dierentiate so you don't put a lot of dierentiate so you don't put a lot of dierentiate so you don't put a lot of your identity and everything that you're your identity and everything that you're your identity and everything that you're doing when you present it to them cuz doing when you present it to them cuz doing when you present it to them cuz they they just might not be rocking with they they just might not be rocking with they they just might not be rocking with it if that makes any sense so that's it if that makes any sense so that's it if that makes any sense so that's what I mean by really get to know the what I mean by really get to know the what I mean by really get to know the person you're serving so that we can person you're serving so that we can person you're serving so that we can always meet expectations now in regards always meet expectations now in regards always meet expectations now in regards to making a great episode to making a great episode to making a great episode dude if you're the producer and it's on dude if you're the producer and it's on dude if you're the producer and it's on you it's on you you have to f i i what I you it's on you you have to f i i what I you it's on you you have to f i i what I would what I do with Tim and lrae some

would what I do with Tim and lrae some would what I do with Tim and lrae some things that we have done is we get things that we have done is we get things that we have done is we get culturally relevant topics right but culturally relevant topics right but culturally relevant topics right but they're they're pretty young and already they're they're pretty young and already they're they're pretty young and already know what's going on so what does help know what's going on so what does help know what's going on so what does help is watching content alongside all of is watching content alongside all of is watching content alongside all of these different topics so you can find these different topics so you can find these different topics so you can find an angle and you're the if you're the an angle and you're the if you're the an angle and you're the if you're the producer and you have a mic on the show producer and you have a mic on the show producer and you have a mic on the show which like I do you can feed them which like I do you can feed them which like I do you can feed them specific questions instead of just specific questions instead of just specific questions instead of just giving them a paper that says hey talk giving them a paper that says hey talk giving them a paper that says hey talk about Cat Williams today hey talk about about Cat Williams today hey talk about about Cat Williams today hey talk about Joe Rogan today it's better if you're Joe Rogan today it's better if you're Joe Rogan today it's better if you're able to preface questions but you do able to preface questions but you do able to preface questions but you do have to have context to whatever top have to have context to whatever top have to have context to whatever top topics you're bringing up and um I think topics you're bringing up and um I think topics you're bringing up and um I think outside of that it's again you have to outside of that it's again you have to outside of that it's again you have to as a producer you'll have to build your as a producer you'll have to build your as a producer you'll have to build your relationship with your talent and spend relationship with your talent and spend relationship with your talent and spend time with them outside of the studio it time with them outside of the studio it time with them outside of the studio it can't just be you show up to the studio can't just be you show up to the studio can't just be you show up to the studio and you press record you got to get to and you press record you got to get to and you press record you got to get to know who they are know what they jive know who they are know what they jive know who they are know what they jive with what excites them so that you can with what excites them so that you can with what excites them so that you can go prepared outside of the studio as you go prepared outside of the studio as you go prepared outside of the studio as you prepare your show notes Hector there's a prepare your show notes Hector there's a prepare your show notes Hector there's a a notable Canadian who famously said the a notable Canadian who famously said the a notable Canadian who famously said the medium is the message which is to say medium is the message which is to say medium is the message which is to say like the way that you present something like the way that you present something like the way that you present something says just as much about what you're says just as much about what you're says just as much about what you're trying to say as what you're actually trying to say as what you're actually trying to say as what you're actually saying and so we're talking about these saying and so we're talking about these saying and so we're talking about these two podcasts in particular the basement two podcasts in particular the basement two podcasts in particular the basement with with Tim Ross and then lrae show with with Tim Ross and then lrae show with with Tim Ross and then lrae show and objectively wait wait wait wait who and objectively wait wait wait wait who and objectively wait wait wait wait who who's the notable Canadian I need to who's the notable Canadian I need to who's the notable Canadian I need to know who this person is it's a famous know who this person is it's a famous know who this person is it's a famous philosopher he I believe is passed away philosopher he I believe is passed away philosopher he I believe is passed away now Marshall mclan now Marshall mclan now Marshall mclan yes sorry sorry no wait wait I'm getting yes sorry sorry no wait wait I'm getting yes sorry sorry no wait wait I'm getting something no that was the six God Drake

something no that was the six God Drake something no that was the six God Drake actually I wouldn't put it past Drake to actually I wouldn't put it past Drake to actually I wouldn't put it past Drake to uh he just squeezed it into that last uh he just squeezed it into that last uh he just squeezed it into that last disc at disc at disc at Kendrick but your your two shows that Kendrick but your your two shows that Kendrick but your your two shows that we're talking we're talking about here we're talking we're talking about here we're talking we're talking about here uh the basement with Tim and and lrae uh the basement with Tim and and lrae uh the basement with Tim and and lrae show the deep end with lrae the the show the deep end with lrae the the show the deep end with lrae the the message in both shows is objectively message in both shows is objectively message in both shows is objectively great like the content is very good but great like the content is very good but great like the content is very good but what what stands out for me as someone what what stands out for me as someone what what stands out for me as someone who watches a lot of YouTube and me as who watches a lot of YouTube and me as who watches a lot of YouTube and me as well like the the reason we are about to well like the the reason we are about to well like the the reason we are about to ask this question is because I saw ask this question is because I saw ask this question is because I saw Snippets of the shows on my Instagram Snippets of the shows on my Instagram Snippets of the shows on my Instagram feed come through Discovery and I was feed come through Discovery and I was feed come through Discovery and I was like wow that looks good sorry go ahead like wow that looks good sorry go ahead like wow that looks good sorry go ahead no it's just like I watch I have I have no it's just like I watch I have I have no it's just like I watch I have I have a two screen setup at work and I have a two screen setup at work and I have a two screen setup at work and I have YouTube in a little corner on one screen YouTube in a little corner on one screen YouTube in a little corner on one screen and I'm usually listening to a podcast and I'm usually listening to a podcast and I'm usually listening to a podcast or a long form content but on YouTube or a long form content but on YouTube or a long form content but on YouTube because I like to watch it and someone because I like to watch it and someone because I like to watch it and someone who listens to podcasts and digests them who listens to podcasts and digests them who listens to podcasts and digests them most on YouTube what's striking to me is most on YouTube what's striking to me is most on YouTube what's striking to me is how absolutely visually just impeccable how absolutely visually just impeccable how absolutely visually just impeccable these two shows are they are so these two shows are they are so these two shows are they are so impressive and so I do want to talk a impressive and so I do want to talk a impressive and so I do want to talk a little bit about set design um for little bit about set design um for little bit about set design um for longtime listeners of this show uh longtime listeners of this show uh longtime listeners of this show uh they'll know that we recently went they'll know that we recently went they'll know that we recently went through a set design uh redesign here through a set design uh redesign here through a set design uh redesign here and and were on YouTube for the first and and were on YouTube for the first and and were on YouTube for the first time in a in a few years and so it's time in a in a few years and so it's time in a in a few years and so it's something that's been on our radar but something that's been on our radar but something that's been on our radar but like Brady said the content stopped his like Brady said the content stopped his like Brady said the content stopped his scroll on Instagram because of how scroll on Instagram because of how scroll on Instagram because of how visually striking it was so talk to us a visually striking it was so talk to us a visually striking it was so talk to us a little bit about set design maybe your little bit about set design maybe your little bit about set design maybe your philosophy behind set design you know philosophy behind set design you know philosophy behind set design you know these two shows are definitely um unique these two shows are definitely um unique these two shows are definitely um unique as far as sets go uh they have their own as far as sets go uh they have their own as far as sets go uh they have their own complexion so talk to us a little bit

complexion so talk to us a little bit complexion so talk to us a little bit about set design and maybe your approach about set design and maybe your approach about set design and maybe your approach to designing a set for a new show from to designing a set for a new show from to designing a set for a new show from scratch dude absolutely so I'll start scratch dude absolutely so I'll start scratch dude absolutely so I'll start with with with Tim's we started in a studio filming Tim's we started in a studio filming Tim's we started in a studio filming Tim's podcast and then we quickly Tim's podcast and then we quickly Tim's podcast and then we quickly realized it there was just too many realized it there was just too many realized it there was just too many barriers and obstacles because we're barriers and obstacles because we're barriers and obstacles because we're navigating with a completely different navigating with a completely different navigating with a completely different company that's a whole studio and we company that's a whole studio and we company that's a whole studio and we have to navigate scheduling we have to have to navigate scheduling we have to have to navigate scheduling we have to navigate the calendar we have to navigate the calendar we have to navigate the calendar we have to navigate people coming out of the studio navigate people coming out of the studio navigate people coming out of the studio or in so if you look at the older or in so if you look at the older or in so if you look at the older episodes you'll see we're in a studio if episodes you'll see we're in a studio if episodes you'll see we're in a studio if you look now we are literally inside of you look now we are literally inside of you look now we are literally inside of this man's house we are in his house this man's house we are in his house this man's house we are in his house upstairs his kids are running around in upstairs his kids are running around in upstairs his kids are running around in the back it's a whole it's a whole vibe the back it's a whole it's a whole vibe the back it's a whole it's a whole vibe right but that's only going to be some right but that's only going to be some right but that's only going to be some talent that you work with that will let talent that you work with that will let talent that you work with that will let you do that but for us it's been the you do that but for us it's been the you do that but for us it's been the best because we were able to buy really best because we were able to buy really best because we were able to buy really pretty cameras that are lightweight we pretty cameras that are lightweight we pretty cameras that are lightweight we use Sony fx3s with G Master lenses we use Sony fx3s with G Master lenses we use Sony fx3s with G Master lenses we have a giant oh look at God huh he made have a giant oh look at God huh he made have a giant oh look at God huh he made a way and then we have a gaming PC that a way and then we have a gaming PC that a way and then we have a gaming PC that we run the Discord through so that we we run the Discord through so that we we run the Discord through so that we can live stream and then uh everything's can live stream and then uh everything's can live stream and then uh everything's on Wheels the table with the chairs the on Wheels the table with the chairs the on Wheels the table with the chairs the the PC the cameras were able to roll the PC the cameras were able to roll the PC the cameras were able to roll roll in and then roll out so setup takes roll in and then roll out so setup takes roll in and then roll out so setup takes honestly maybe 6 minutes and that's just honestly maybe 6 minutes and that's just honestly maybe 6 minutes and that's just trying to plug everything in and getting trying to plug everything in and getting trying to plug everything in and getting the cameras right so um for Tim that's the cameras right so um for Tim that's the cameras right so um for Tim that's really it we have I'm telling you dude

really it we have I'm telling you dude really it we have I'm telling you dude we are ratchet okay at least for Tim's we are ratchet okay at least for Tim's we are ratchet okay at least for Tim's podcast the only light we're using is podcast the only light we're using is podcast the only light we're using is the fluorescent light that's up that's the fluorescent light that's up that's the fluorescent light that's up that's above him on the fan and then we have a above him on the fan and then we have a above him on the fan and then we have a key light that goes to the side but it key light that goes to the side but it key light that goes to the side but it looks so pretty CU it's nice and warm looks so pretty CU it's nice and warm looks so pretty CU it's nice and warm the other side of his face is shadowed the other side of his face is shadowed the other side of his face is shadowed um so that that's really it for lra uh um so that that's really it for lra uh um so that that's really it for lra uh we shoot his remote uh it's at his we shoot his remote uh it's at his we shoot his remote uh it's at his Studio Reach Records but uh they do have Studio Reach Records but uh they do have Studio Reach Records but uh they do have a little bit of more of a lighting setup a little bit of more of a lighting setup a little bit of more of a lighting setup but uh one of our directors his name is but uh one of our directors his name is but uh one of our directors his name is Joshua nun he literally directs from Joshua nun he literally directs from Joshua nun he literally directs from Dallas on the computer while one person Dallas on the computer while one person Dallas on the computer while one person is physically out there running the is physically out there running the is physically out there running the cameras and then being able to get cameras and then being able to get cameras and then being able to get everything going wow cuz the everything going wow cuz the everything going wow cuz the headquarters is here we're all out here headquarters is here we're all out here headquarters is here we're all out here in Dallas uh the only Talent we have in Dallas uh the only Talent we have in Dallas uh the only Talent we have outside of Dallas is lrae he's in outside of Dallas is lrae he's in outside of Dallas is lrae he's in Atlanta so uh we just have to do his Atlanta so uh we just have to do his Atlanta so uh we just have to do his remote or last week we uh we went to LA remote or last week we uh we went to LA remote or last week we uh we went to LA um and we filmed three podcasts back to um and we filmed three podcasts back to um and we filmed three podcasts back to back we just rented a Airbnb we rented back we just rented a Airbnb we rented back we just rented a Airbnb we rented some lighting brought all our cameras some lighting brought all our cameras some lighting brought all our cameras and we filmed interviews out there just and we filmed interviews out there just and we filmed interviews out there just because Talent there's so much talent in because Talent there's so much talent in because Talent there's so much talent in La we were able to get three three La we were able to get three three La we were able to get three three different guests within the same two different guests within the same two different guests within the same two days remember when we used to rent airbm days remember when we used to rent airbm days remember when we used to rent airbm be and filming them oh that was such a be and filming them oh that was such a be and filming them oh that was such a move for us but how are you guys getting move for us but how are you guys getting move for us but how are you guys getting in all these Studios like oh don't tell in all these Studios like oh don't tell in all these Studios like oh don't tell anyone yeah that is so impressive to me anyone yeah that is so impressive to me anyone yeah that is so impressive to me because we made the mistake go ahead because we made the mistake go ahead because we made the mistake go ahead well I was going to say that's the cheat well I was going to say that's the cheat well I was going to say that's the cheat code man like again I'm going to be all code man like again I'm going to be all code man like again I'm going to be all over the place but again what I'm

over the place but again what I'm over the place but again what I'm inspired by now if you're if you're a inspired by now if you're if you're a inspired by now if you're if you're a creative and you have a talent that is creative and you have a talent that is creative and you have a talent that is that's willing to travel you can get so that's willing to travel you can get so that's willing to travel you can get so much more guests on your show if you can much more guests on your show if you can much more guests on your show if you can travel to them there's one there's one travel to them there's one there's one travel to them there's one there's one guy uh from barcol Sports his name is uh guy uh from barcol Sports his name is uh guy uh from barcol Sports his name is uh cayb Presley he does Sunday Sunday cayb Presley he does Sunday Sunday cayb Presley he does Sunday Sunday mornings or Sunday shorts bro he he was mornings or Sunday shorts bro he he was mornings or Sunday shorts bro he he was giving his Playbook the reason that show giving his Playbook the reason that show giving his Playbook the reason that show went so big and he's able to get crazy went so big and he's able to get crazy went so big and he's able to get crazy guests is he literally flies to them and guests is he literally flies to them and guests is he literally flies to them and just makes it as easy as possible for just makes it as easy as possible for just makes it as easy as possible for the guests and he's able to get these the guests and he's able to get these the guests and he's able to get these major guest and he and that's just how major guest and he and that's just how major guest and he and that's just how we blew up for us on the basement uh we blew up for us on the basement uh we blew up for us on the basement uh we're able to fly in most of our guests we're able to fly in most of our guests we're able to fly in most of our guests we fly them in we get them a hotel we we fly them in we get them a hotel we we fly them in we get them a hotel we get them a car and then the other half get them a car and then the other half get them a car and then the other half is we will fly to them wherever they are is we will fly to them wherever they are is we will fly to them wherever they are so only if you have the means to do it so only if you have the means to do it so only if you have the means to do it and you can afford that I think it's the and you can afford that I think it's the and you can afford that I think it's the move because you'll be able to just move because you'll be able to just move because you'll be able to just connect and reach with way more guests connect and reach with way more guests connect and reach with way more guests that you're dreaming of that's so that you're dreaming of that's so that you're dreaming of that's so impressive to me because we made the impressive to me because we made the impressive to me because we made the mistake of taking this show on the road mistake of taking this show on the road mistake of taking this show on the road just a couple months ago we were uh on a just a couple months ago we were uh on a just a couple months ago we were uh on a staff retreat in the Dominican we staff retreat in the Dominican we staff retreat in the Dominican we thought you know what let's do an thought you know what let's do an thought you know what let's do an episode by the pool so we brought we use episode by the pool so we brought we use episode by the pool so we brought we use the same gear the Sony cameras and our the same gear the Sony cameras and our the same gear the Sony cameras and our gear truthfully is pretty pretty light gear truthfully is pretty pretty light gear truthfully is pretty pretty light we didn't bring any lights with us we're we didn't bring any lights with us we're we didn't bring any lights with us we're natural light and the recording in the natural light and the recording in the natural light and the recording in the Dominican went well we got home and set Dominican went well we got home and set Dominican went well we got home and set everything back up in our studio and everything back up in our studio and everything back up in our studio and then for the next few weeks like then for the next few weeks like then for the next few weeks like something was going wrong something was something was going wrong something was something was going wrong something was going wrong suspiciously every week for going wrong suspiciously every week for going wrong suspiciously every week for no reason and we looked at each other no reason and we looked at each other no reason and we looked at each other we're like this is why we don't travel

we're like this is why we don't travel we're like this is why we don't travel with our gear because because it just with our gear because because it just with our gear because because it just causes problems um but what what's so causes problems um but what what's so causes problems um but what what's so important about that he happen was like important about that he happen was like important about that he happen was like the gear was the gear haunted by like a the gear was the gear haunted by like a the gear was the gear haunted by like a Dominican Spirit what do you mean that Dominican Spirit what do you mean that Dominican Spirit what do you mean that is the only that's the only possibility is the only that's the only possibility is the only that's the only possibility because there were inexplicable things because there were inexplicable things because there were inexplicable things happening with these uh like oh happening with these uh like oh happening with these uh like oh electrical surges like that only affect electrical surges like that only affect electrical surges like that only affect the camera all the lights are fine like the camera all the lights are fine like the camera all the lights are fine like yeah yeah but for churches like and and yeah yeah but for churches like and and yeah yeah but for churches like and and this speaks to churches who are wanting this speaks to churches who are wanting this speaks to churches who are wanting to podcast who want to start a show is to podcast who want to start a show is to podcast who want to start a show is is to be flexible with your your is to be flexible with your your is to be flexible with your your accommodations where you film when you accommodations where you film when you accommodations where you film when you film you're you're proving that with film you're you're proving that with film you're you're proving that with with these two shows we're talking about with these two shows we're talking about with these two shows we're talking about here you're filming in Tim's house for here you're filming in Tim's house for here you're filming in Tim's house for goodness sakes on Wheels and that goodness sakes on Wheels and that goodness sakes on Wheels and that truthfully that matches of the the truthfully that matches of the the truthfully that matches of the the spirit of the show which is probably and spirit of the show which is probably and spirit of the show which is probably and what do we always say you want what what do we always say you want what what do we always say you want what you're saying with the lens to match you're saying with the lens to match you're saying with the lens to match what you're saying in the subject matter what you're saying in the subject matter what you're saying in the subject matter and so if you want to have this intimate and so if you want to have this intimate and so if you want to have this intimate conversation with Tim where it's like conversation with Tim where it's like conversation with Tim where it's like hey this is real life it makes total hey this is real life it makes total hey this is real life it makes total sense for the setting to be that it sense for the setting to be that it sense for the setting to be that it would be a little bit strange if it was would be a little bit strange if it was would be a little bit strange if it was all buttoned up and he was in this all buttoned up and he was in this all buttoned up and he was in this perfect studio and then they're trying perfect studio and then they're trying perfect studio and then they're trying to get all ratchet to use Hector's word to get all ratchet to use Hector's word to get all ratchet to use Hector's word that that Lo are misaligned yeah and so that that Lo are misaligned yeah and so that that Lo are misaligned yeah and so you know for lrae as well presumably you know for lrae as well presumably you know for lrae as well presumably like his home base is in Atlanta he like his home base is in Atlanta he like his home base is in Atlanta he doesn't want to be too mobile is working doesn't want to be too mobile is working doesn't want to be too mobile is working in the in the studio well we're going in the in the studio well we're going in the in the studio well we're going we're going to film we're going to shoot we're going to film we're going to shoot we're going to film we're going to shoot your podcast in the studio because this your podcast in the studio because this your podcast in the studio because this is where you already are that's is where you already are that's is where you already are that's congruent with his his lifestyle and his congruent with his his lifestyle and his congruent with his his lifestyle and his schedule and so for churches this just schedule and so for churches this just schedule and so for churches this just works as well right so in in whatever works as well right so in in whatever works as well right so in in whatever Vision you have for your show if you Vision you have for your show if you Vision you have for your show if you want it to be conversational a little want it to be conversational a little want it to be conversational a little bit button down from your Sunday service

bit button down from your Sunday service bit button down from your Sunday service well how you're portraying that again to well how you're portraying that again to well how you're portraying that again to the the the medium is the message how the the the medium is the message how the the the medium is the message how you're portraying that where you're you're portraying that where you're you're portraying that where you're choosing to shoot that how you're choosing to shoot that how you're choosing to shoot that how you're choosing to present it says just as much choosing to present it says just as much choosing to present it says just as much about the message as as as what the about the message as as as what the about the message as as as what the actual message is um so I'm I'm I'm just actual message is um so I'm I'm I'm just actual message is um so I'm I'm I'm just so interested to hear about the the so interested to hear about the the so interested to hear about the the behind the scenes of both of those shows behind the scenes of both of those shows behind the scenes of both of those shows that that you're shooting in Tim house that that you're shooting in Tim house that that you're shooting in Tim house and truthfully I I gleaned that from one and truthfully I I gleaned that from one and truthfully I I gleaned that from one of the most recent episodes uh the of the most recent episodes uh the of the most recent episodes uh the Jackie Hill Perry episode when when they Jackie Hill Perry episode when when they Jackie Hill Perry episode when when they that's kind of how they open the show that's kind of how they open the show that's kind of how they open the show she's like I'm in your house like we're she's like I'm in your house like we're she's like I'm in your house like we're shooting this here uh but to know that shooting this here uh but to know that shooting this here uh but to know that you're shooting that that podcast with you're shooting that that podcast with you're shooting that that podcast with lrae remote like that from across the lrae remote like that from across the lrae remote like that from across the country that's wild I just especially country that's wild I just especially country that's wild I just especially for churches man if this is the audience for churches man if this is the audience for churches man if this is the audience we're talking to right now um that we're talking to right now um that we're talking to right now um that Sunday is already so polished right you Sunday is already so polished right you Sunday is already so polished right you have live production everything buttoned have live production everything buttoned have live production everything buttoned down to a te we want to make sure we're down to a te we want to make sure we're down to a te we want to make sure we're hitting cues people are going on stage hitting cues people are going on stage hitting cues people are going on stage when they're supposed to these certain when they're supposed to these certain when they're supposed to these certain lights go up these sermon notes are lights go up these sermon notes are lights go up these sermon notes are ready the graphics ready behind the ready the graphics ready behind the ready the graphics ready behind the pastor it's so buttoned up and that's pastor it's so buttoned up and that's pastor it's so buttoned up and that's fine because you are putting on a show fine because you are putting on a show fine because you are putting on a show you're putting on a show for the day you're putting on a show for the day you're putting on a show for the day it's a whole live event that people are it's a whole live event that people are it's a whole live event that people are coming to I totally get coming to I totally get coming to I totally get that what I would courage if you're the that what I would courage if you're the that what I would courage if you're the pastor or you're a director of some pastor or you're a director of some pastor or you're a director of some Ministry and you and you and you're Ministry and you and you and you're Ministry and you and you and you're being assigned to start a podcast it is being assigned to start a podcast it is being assigned to start a podcast it is going to help you humanize yourself if going to help you humanize yourself if going to help you humanize yourself if it doesn't feel that buttoned up if it it doesn't feel that buttoned up if it it doesn't feel that buttoned up if it is if the set feels like a home or it's is if the set feels like a home or it's is if the set feels like a home or it's in a certain office I'm not saying it in a certain office I'm not saying it in a certain office I'm not saying it needs to look ugly and be terrible but

needs to look ugly and be terrible but needs to look ugly and be terrible but anything you can do to humanize yourself anything you can do to humanize yourself anything you can do to humanize yourself it's going to be such a win for you cuz it's going to be such a win for you cuz it's going to be such a win for you cuz you immediately get to connect to the you immediately get to connect to the you immediately get to connect to the audience especially in today's age where audience especially in today's age where audience especially in today's age where the church is constantly just being like the church is constantly just being like the church is constantly just being like mocked and made fun of and feel like the mocked and made fun of and feel like the mocked and made fun of and feel like the pastors are Out Of Reach and we can't pastors are Out Of Reach and we can't pastors are Out Of Reach and we can't connect with them and this this and that connect with them and this this and that connect with them and this this and that I think for talent anything you can do I think for talent anything you can do I think for talent anything you can do to humanize yourself to connect with the to humanize yourself to connect with the to humanize yourself to connect with the other person through vulnerability and other person through vulnerability and other person through vulnerability and intimacy it's going to bless your whole intimacy it's going to bless your whole intimacy it's going to bless your whole life and it's going to give you a deeper life and it's going to give you a deeper life and it's going to give you a deeper connection to the audience so you can connection to the audience so you can connection to the audience so you can actually get your message out if that actually get your message out if that actually get your message out if that makes sense I really want to hammer home makes sense I really want to hammer home makes sense I really want to hammer home this point because we're going to talk this point because we're going to talk this point because we're going to talk about gear we've touched on that we've about gear we've touched on that we've about gear we've touched on that we've talked about set design episode ideas talked about set design episode ideas talked about set design episode ideas we're going to get into more Logistics we're going to get into more Logistics we're going to get into more Logistics and specifics here in a moment but what and specifics here in a moment but what and specifics here in a moment but what Hector's saying he's used the word now Hector's saying he's used the word now Hector's saying he's used the word now multiple times vulnerability if you're multiple times vulnerability if you're multiple times vulnerability if you're starting a podcast if you're doing a starting a podcast if you're doing a starting a podcast if you're doing a podcast if that access is not available podcast if that access is not available podcast if that access is not available if you cannot get real on mic with if you cannot get real on mic with if you cannot get real on mic with people on camera it's not worth doing people on camera it's not worth doing people on camera it's not worth doing the show podcast mediums are dominated the show podcast mediums are dominated the show podcast mediums are dominated nowadays by the expectation that when nowadays by the expectation that when nowadays by the expectation that when you listen to a show you're getting the you listen to a show you're getting the you listen to a show you're getting the unvarnished real authentic genuine unvarnished real authentic genuine unvarnished real authentic genuine person on the other side that's why on person on the other side that's why on person on the other side that's why on this show we talk about things Beyond this show we talk about things Beyond this show we talk about things Beyond just the typical subject matter that we just the typical subject matter that we just the typical subject matter that we might tackle on the main YouTube channel might tackle on the main YouTube channel might tackle on the main YouTube channel and to speak to Sunday versus podcast and to speak to Sunday versus podcast and to speak to Sunday versus podcast and you know the Sunday morning that and you know the Sunday morning that and you know the Sunday morning that Hector's describing maybe you're like Hector's describing maybe you're like Hector's describing maybe you're like well my church doesn't have lights and well my church doesn't have lights and well my church doesn't have lights and we don't have the right but we're all we don't have the right but we're all we don't have the right but we're all preparing for Sunday there's almost no

preparing for Sunday there's almost no preparing for Sunday there's almost no church that just goes in I have not church that just goes in I have not church that just goes in I have not thought about what I'm going to say we thought about what I'm going to say we thought about what I'm going to say we have not thought about what we're going have not thought about what we're going have not thought about what we're going to sing we have not that that that to sing we have not that that that to sing we have not that that that almost never ever ever happens so you're almost never ever ever happens so you're almost never ever ever happens so you're preparing for that when whereas when preparing for that when whereas when preparing for that when whereas when Alex and I get on this mic we've got Alex and I get on this mic we've got Alex and I get on this mic we've got like five bullet points that we've like five bullet points that we've like five bullet points that we've shared with Hector because we're talking shared with Hector because we're talking shared with Hector because we're talking with him for the first time and aside with him for the first time and aside with him for the first time and aside from that we're kind of just letting the from that we're kind of just letting the from that we're kind of just letting the conversation go and you're intuiting conversation go and you're intuiting conversation go and you're intuiting that through the speakers through your that through the speakers through your that through the speakers through your headphones through your car because you headphones through your car because you headphones through your car because you can tell that this is not prepared and can tell that this is not prepared and can tell that this is not prepared and scripted the way the YouTube video is scripted the way the YouTube video is scripted the way the YouTube video is and different audiences are going to and different audiences are going to and different audiences are going to prefer different things you might prefer prefer different things you might prefer prefer different things you might prefer this long form content other folks are this long form content other folks are this long form content other folks are want hey I just want eight minutes of want hey I just want eight minutes of want hey I just want eight minutes of Brady scripting to the teleprompter the Brady scripting to the teleprompter the Brady scripting to the teleprompter the exact advice I need to help my church exact advice I need to help my church exact advice I need to help my church with social I I wanted to talk briefly with social I I wanted to talk briefly with social I I wanted to talk briefly Hector about just the way you color some Hector about just the way you color some Hector about just the way you color some of these videos you mentioned the warm of these videos you mentioned the warm of these videos you mentioned the warm Lighting in Tim set I'm looking at Lighting in Tim set I'm looking at Lighting in Tim set I'm looking at screenshots right now that we'll put on screenshots right now that we'll put on screenshots right now that we'll put on the screen of lra's set and then also the screen of lra's set and then also the screen of lra's set and then also what I believe might be a different set what I believe might be a different set what I believe might be a different set but the colors look almost identical but the colors look almost identical but the colors look almost identical lrae in a conversation with Michelle lrae in a conversation with Michelle lrae in a conversation with Michelle Williams the tones are very warm the Williams the tones are very warm the Williams the tones are very warm the texture is very warm is that your kind texture is very warm is that your kind texture is very warm is that your kind of personal style that you prefer how'd of personal style that you prefer how'd of personal style that you prefer how'd you land on that so I'll go between the you land on that so I'll go between the you land on that so I'll go between the basement and lrae for the basement basement and lrae for the basement basement and lrae for the basement because we're pumping out so much because we're pumping out so much because we're pumping out so much content we actually just use the native content we actually just use the native content we actually just use the native L that's inside of the fx3 we use vivit L that's inside of the fx3 we use vivit L that's inside of the fx3 we use vivit uh VI i v Vivid we literally use the uh VI i v Vivid we literally use the uh VI i v Vivid we literally use the internal L and we don't mess with the internal L and we don't mess with the internal L and we don't mess with the color cuz if you have your lighting

color cuz if you have your lighting color cuz if you have your lighting right it's going to look really pretty right it's going to look really pretty right it's going to look really pretty no matter what um in terms uh of that no matter what um in terms uh of that no matter what um in terms uh of that episode you're talking about I believe episode you're talking about I believe episode you're talking about I believe we shot that in Atlanta are they sitting we shot that in Atlanta are they sitting we shot that in Atlanta are they sitting like a couch and it's kind of dark in like a couch and it's kind of dark in like a couch and it's kind of dark in the background it looks yeah yeah we the background it looks yeah yeah we the background it looks yeah yeah we shot that in Atlanta and I have nothing shot that in Atlanta and I have nothing shot that in Atlanta and I have nothing to do with that part that's uh we have a to do with that part that's uh we have a to do with that part that's uh we have a bunch of editors uh we have editors in bunch of editors uh we have editors in bunch of editors uh we have editors in South Africa that literally color and South Africa that literally color and South Africa that literally color and make it gorgeous and make it amazing so make it gorgeous and make it amazing so make it gorgeous and make it amazing so uh this is a part where I've already uh this is a part where I've already uh this is a part where I've already failed you whoever's watching this cuz I failed you whoever's watching this cuz I failed you whoever's watching this cuz I have no answer for you other than uh have no answer for you other than uh have no answer for you other than uh don't ask me I'm not a colorist well don't ask me I'm not a colorist well don't ask me I'm not a colorist well then let's talk about what you would then let's talk about what you would then let's talk about what you would emphasize and that is pulling short emphasize and that is pulling short emphasize and that is pulling short videos from these podcasts you know what videos from these podcasts you know what videos from these podcasts you know what we know is true about podcasting is that we know is true about podcasting is that we know is true about podcasting is that so many of these shows are first getting so many of these shows are first getting so many of these shows are first getting put on by people discovering them on Tik put on by people discovering them on Tik put on by people discovering them on Tik Tok and Instagram you know if you think Tok and Instagram you know if you think Tok and Instagram you know if you think about uh show like new heights with the about uh show like new heights with the about uh show like new heights with the Kelsey Brothers new heights is that I Kelsey Brothers new heights is that I Kelsey Brothers new heights is that I think it's new heights yeah sounds right think it's new heights yeah sounds right think it's new heights yeah sounds right the Travis and Jason show that was first the Travis and Jason show that was first the Travis and Jason show that was first introduced to me and many people on Tik introduced to me and many people on Tik introduced to me and many people on Tik Tok and Instagram and they are now Tok and Instagram and they are now Tok and Instagram and they are now gearing up to do a massive deal with uh gearing up to do a massive deal with uh gearing up to do a massive deal with uh maybe Spotify maybe Amazon maybe Apple maybe Spotify maybe Amazon maybe Apple maybe Spotify maybe Amazon maybe Apple because their podcast has risen to like because their podcast has risen to like because their podcast has risen to like a top 25 show in the world I feel like a top 25 show in the world I feel like a top 25 show in the world I feel like there might be another reason perhaps there might be another reason perhaps there might be another reason perhaps that's contributing to this uh a that's contributing to this uh a that's contributing to this uh a blond-haired blond-haired blond-haired woman um and you know good for them who woman um and you know good for them who woman um and you know good for them who knows how that relationship's going to knows how that relationship's going to knows how that relationship's going to go you probably want to sell that go you probably want to sell that go you probably want to sell that podcast while you can right now um but

podcast while you can right now um but podcast while you can right now um but that show was discovered I first that show was discovered I first that show was discovered I first discovered the deep end with lrae as I discovered the deep end with lrae as I discovered the deep end with lrae as I mentioned short clip coming across my mentioned short clip coming across my mentioned short clip coming across my feed and I was struck by the visual feed and I was struck by the visual feed and I was struck by the visual component and so for a creative like me component and so for a creative like me component and so for a creative like me that's going to get me stopping the that's going to get me stopping the that's going to get me stopping the scroll because I recognize lrae and it scroll because I recognize lrae and it scroll because I recognize lrae and it looks beautiful but the reason those looks beautiful but the reason those looks beautiful but the reason those clips are excelling is because sure the clips are excelling is because sure the clips are excelling is because sure the recognizability of lrae but also the way recognizability of lrae but also the way recognizability of lrae but also the way that you're teeing up these short clips that you're teeing up these short clips that you're teeing up these short clips what's the approach that bside takes what's the approach that bside takes what's the approach that bside takes with we got a 60-minute episode a with we got a 60-minute episode a with we got a 60-minute episode a 30-minute episode we need one two three 30-minute episode we need one two three 30-minute episode we need one two three short clips how many Clips are you short clips how many Clips are you short clips how many Clips are you looking for and how do you decide yeah looking for and how do you decide yeah looking for and how do you decide yeah dude what what's going to help you and dude what what's going to help you and dude what what's going to help you and I'll preface with this if you're a I'll preface with this if you're a I'll preface with this if you're a talent or you're creative or whatever it talent or you're creative or whatever it talent or you're creative or whatever it is um Clips will change your entire life is um Clips will change your entire life is um Clips will change your entire life they will pay your bills for the rest of they will pay your bills for the rest of they will pay your bills for the rest of your life because if that's going to be your life because if that's going to be your life because if that's going to be the first piece of free marketing that's the first piece of free marketing that's the first piece of free marketing that's going to get you out into the world the going to get you out into the world the going to get you out into the world the only reason the basement was able to only reason the basement was able to only reason the basement was able to bring in revenue and we were able to bring in revenue and we were able to bring in revenue and we were able to start a company is cuz we literally made start a company is cuz we literally made start a company is cuz we literally made 60 to 90 second Clips that's what 60 to 90 second Clips that's what 60 to 90 second Clips that's what brought us into the world people knew brought us into the world people knew brought us into the world people knew about us and they transfer over over about us and they transfer over over about us and they transfer over over from Instagram to YouTube and they from Instagram to YouTube and they from Instagram to YouTube and they connect with us so um I would I would connect with us so um I would I would connect with us so um I would I would highly encourage you I know some people highly encourage you I know some people highly encourage you I know some people are very picky about the content that are very picky about the content that are very picky about the content that goes up they want to be minimalist on goes up they want to be minimalist on goes up they want to be minimalist on their page you got to do at least one their page you got to do at least one their page you got to do at least one clip a day Monday through Friday you can clip a day Monday through Friday you can clip a day Monday through Friday you can take the weekend off but you have to take the weekend off but you have to take the weekend off but you have to have a consistent presence to connect have a consistent presence to connect have a consistent presence to connect with your audience cuz you're stewarding with your audience cuz you're stewarding with your audience cuz you're stewarding them you're stewarding a platform and

them you're stewarding a platform and them you're stewarding a platform and you need to show up every day for them you need to show up every day for them you need to show up every day for them that's the game plan we did it was that's the game plan we did it was that's the game plan we did it was really simple in regards to picking the really simple in regards to picking the really simple in regards to picking the clips what I would encourage whoever is clips what I would encourage whoever is clips what I would encourage whoever is behind the Monitor and producing the behind the Monitor and producing the behind the Monitor and producing the show what I do is I timestamp and I show what I do is I timestamp and I show what I do is I timestamp and I write down everything that is happening write down everything that is happening write down everything that is happening within the show but at the top of it I within the show but at the top of it I within the show but at the top of it I just type in uh social clip moments and just type in uh social clip moments and just type in uh social clip moments and I make sure that when I know it's a I make sure that when I know it's a I make sure that when I know it's a banger and I know this is going to do banger and I know this is going to do banger and I know this is going to do really well online I put six right up really well online I put six right up really well online I put six right up there that way I'm going to edit them or there that way I'm going to edit them or there that way I'm going to edit them or I can pass it to my editor and they'll I can pass it to my editor and they'll I can pass it to my editor and they'll know exactly what to do with it this know exactly what to do with it this know exactly what to do with it this it's it's that simple we know in a in a it's it's that simple we know in a in a it's it's that simple we know in a in a discovery algorithm age you know how you discovery algorithm age you know how you discovery algorithm age you know how you you called it free marketing how often you called it free marketing how often you called it free marketing how often these clips are coming across our social these clips are coming across our social these clips are coming across our social feeds we're being introduced to new feeds we're being introduced to new feeds we're being introduced to new things for the first time whether it's things for the first time whether it's things for the first time whether it's on Instagram reals or Tik Tok um YouTube on Instagram reals or Tik Tok um YouTube on Instagram reals or Tik Tok um YouTube has a bit more maturity as a platform has a bit more maturity as a platform has a bit more maturity as a platform than than uh Instagram and Tik Tok and than than uh Instagram and Tik Tok and than than uh Instagram and Tik Tok and breaking through the discovery there can breaking through the discovery there can breaking through the discovery there can be a challenge and especially because be a challenge and especially because be a challenge and especially because the primary way that that's done outside the primary way that that's done outside the primary way that that's done outside of shorts is through thumbnails of shorts is through thumbnails of shorts is through thumbnails thumbnails we've talked about on this thumbnails we've talked about on this thumbnails we've talked about on this show so many times about the the um kind show so many times about the the um kind show so many times about the the um kind of the wave that the internet rides of of the wave that the internet rides of of the wave that the internet rides of thumbnails of of seasonality you know uh thumbnails of of seasonality you know uh thumbnails of of seasonality you know uh Mr Beast often sets the tone and Mr Beast often sets the tone and Mr Beast often sets the tone and thumbnails are going in this direction thumbnails are going in this direction thumbnails are going in this direction for for a short season then back the for for a short season then back the for for a short season then back the pendulum will swing back in another pendulum will swing back in another pendulum will swing back in another Direction what is your what is your um Direction what is your what is your um Direction what is your what is your um approach to thumbnails how are you approach to thumbnails how are you approach to thumbnails how are you designing your thumbnails to get

designing your thumbnails to get designing your thumbnails to get attention on YouTube to um you know stop attention on YouTube to um you know stop attention on YouTube to um you know stop somebody's endless scroll on YouTube and somebody's endless scroll on YouTube and somebody's endless scroll on YouTube and and to to get some free marketing on and to to get some free marketing on and to to get some free marketing on that platform dude what's so what's so that platform dude what's so what's so that platform dude what's so what's so annoying there's this like new theme annoying there's this like new theme annoying there's this like new theme where you go on YouTube and you've where you go on YouTube and you've where you go on YouTube and you've watched every Gary ve video ever you watched every Gary ve video ever you watched every Gary ve video ever you watched Colin and Samir and Mr Beast watched Colin and Samir and Mr Beast watched Colin and Samir and Mr Beast you've tried to get all the perfect you've tried to get all the perfect you've tried to get all the perfect advice and then what I've seen it's advice and then what I've seen it's advice and then what I've seen it's hilarious uh I've seen these random hilarious uh I've seen these random hilarious uh I've seen these random motivational videos from random people motivational videos from random people motivational videos from random people shot on their iPhone in their room the shot on their iPhone in their room the shot on their iPhone in their room the thumbnail is just them kind of looking thumbnail is just them kind of looking thumbnail is just them kind of looking like this and then the title will be like this and then the title will be like this and then the title will be learning to let go yo I we we have learning to let go yo I we we have learning to let go yo I we we have talked about this so many times I love talked about this so many times I love talked about this so many times I love you so we what is this I'm so glad that you so we what is this I'm so glad that you so we what is this I'm so glad that you're talking about this what what are you're talking about this what what are you're talking about this what what are you are you getting food deliver they you are you getting food deliver they you are you getting food deliver they just bless me with a this is a meat pie just bless me with a this is a meat pie just bless me with a this is a meat pie from new where are we're closer to K than he new where are we're closer to K than he is I want a torti up in this place like is I want a torti up in this place like is I want a torti up in this place like they brought me a meat pie bro Lord have they brought me a meat pie bro Lord have they brought me a meat pie bro Lord have mercy on my soul he's got it in the the mercy on my soul he's got it in the the mercy on my soul he's got it in the the tin foil like the ones you make as a kid tin foil like the ones you make as a kid tin foil like the ones you make as a kid my question is who are they cuz if my question is who are they cuz if my question is who are they cuz if they're your co-workers what are our they're your co-workers what are our they're your co-workers what are our co-workers doing they're not bringing us co-workers doing they're not bringing us co-workers doing they're not bringing us any meat bus that's awful listen PE so any meat bus that's awful listen PE so any meat bus that's awful listen PE so yeah I've seen I've been seeing these yeah I've seen I've been seeing these yeah I've seen I've been seeing these random videos go super viral where they random videos go super viral where they random videos go super viral where they have a title that says learning to let have a title that says learning to let have a title that says learning to let go or time to move on yes and what's so go or time to move on yes and what's so go or time to move on yes and what's so funny even though that's really annoying

funny even though that's really annoying funny even though that's really annoying for a creative I can get why it works for a creative I can get why it works for a creative I can get why it works cuz you click the video and it's a cuz you click the video and it's a cuz you click the video and it's a really crappy camera terrible lighting really crappy camera terrible lighting really crappy camera terrible lighting but it's someone being very vulnerable but it's someone being very vulnerable but it's someone being very vulnerable honest open and transparent like you honest open and transparent like you honest open and transparent like you just can't they already have like all just can't they already have like all just can't they already have like all the gorgeous looks in the edits that was the gorgeous looks in the edits that was the gorgeous looks in the edits that was amazing for a long time and we're still amazing for a long time and we're still amazing for a long time and we're still going to do it right but I've just going to do it right but I've just going to do it right but I've just learned at least maybe with just gen Z learned at least maybe with just gen Z learned at least maybe with just gen Z in general they just want authenticity in general they just want authenticity in general they just want authenticity so I feel like that's why a lot of that so I feel like that's why a lot of that so I feel like that's why a lot of that stuff has been going viral but in stuff has been going viral but in stuff has been going viral but in regards to to give you a better answer regards to to give you a better answer regards to to give you a better answer about how I do thumbnails dude I'm the about how I do thumbnails dude I'm the about how I do thumbnails dude I'm the worst especially with Tim if you go worst especially with Tim if you go worst especially with Tim if you go through the catalog of the thumbnails I through the catalog of the thumbnails I through the catalog of the thumbnails I change them every single week cuz I'm change them every single week cuz I'm change them every single week cuz I'm just trying to find out what I like just trying to find out what I like just trying to find out what I like trying to find out the fonts I like the trying to find out the fonts I like the trying to find out the fonts I like the look I like so literally every week row look I like so literally every week row look I like so literally every week row is different they're all different cuz is different they're all different cuz is different they're all different cuz I'm still figuring it out for us Mr I'm still figuring it out for us Mr I'm still figuring it out for us Mr Beast already found his rhythm um we're Beast already found his rhythm um we're Beast already found his rhythm um we're still trying to find ours we've talked a still trying to find ours we've talked a still trying to find ours we've talked a lot lot lot about uh thumbnails working in that way about uh thumbnails working in that way about uh thumbnails working in that way and kind of the pendulum swinging I was and kind of the pendulum swinging I was and kind of the pendulum swinging I was liken it to Fashion um because you said liken it to Fashion um because you said liken it to Fashion um because you said hey people are recording a video you're hey people are recording a video you're hey people are recording a video you're going to make it really polished you're going to make it really polished you're going to make it really polished you're going to make it really grimy you're going to make it really grimy you're going to make it really grimy you're still recording a video so the analogy I still recording a video so the analogy I still recording a video so the analogy I like to use with fashion is denim so you like to use with fashion is denim so you like to use with fashion is denim so you know we grow up and we're wearing the know we grow up and we're wearing the know we grow up and we're wearing the skin tight jeans with the 1% spandex skin tight jeans with the 1% spandex skin tight jeans with the 1% spandex because if we don't have spandex on them because if we don't have spandex on them because if we don't have spandex on them there's no way you're getting in or out there's no way you're getting in or out there's no way you're getting in or out of them and then our parents you know

of them and then our parents you know of them and then our parents you know I'm rewatching friends and Seinfeld now I'm rewatching friends and Seinfeld now I'm rewatching friends and Seinfeld now and I see you know Jerry or Chandler in and I see you know Jerry or Chandler in and I see you know Jerry or Chandler in these you know really blue denim I'm these you know really blue denim I'm these you know really blue denim I'm like that is a gorgeous straight fit like that is a gorgeous straight fit like that is a gorgeous straight fit that is I need that that's a vintage that is I need that that's a vintage that is I need that that's a vintage Levis that's great and then there's Levis that's great and then there's Levis that's great and then there's relax fit as well and you can tell relax fit as well and you can tell relax fit as well and you can tell fashion is a code for values so that fashion is a code for values so that fashion is a code for values so that it's a way of non-verbally saying like it's a way of non-verbally saying like it's a way of non-verbally saying like this is what I'm about and in the same this is what I'm about and in the same this is what I'm about and in the same way what you're describing is the way what you're describing is the way what you're describing is the creative expression of different creative expression of different creative expression of different Generations we've called this the Generations we've called this the Generations we've called this the collapse of curation and how gen Z has collapse of curation and how gen Z has collapse of curation and how gen Z has been like you know what when I see been like you know what when I see been like you know what when I see something glossy it looks like it has a something glossy it looks like it has a something glossy it looks like it has a the near to it I immediately register the near to it I immediately register the near to it I immediately register that as inauthentic so how can I code that as inauthentic so how can I code that as inauthentic so how can I code something creatively to translate that something creatively to translate that something creatively to translate that immediately to the people I want to immediately to the people I want to immediately to the people I want to reach as genuine and authentic I am reach as genuine and authentic I am reach as genuine and authentic I am going to purposely strip down the gloss going to purposely strip down the gloss going to purposely strip down the gloss it is going to be as raw as possible and it is going to be as raw as possible and it is going to be as raw as possible and that now immediately registers as that now immediately registers as that now immediately registers as authentic the irony is you mentioned authentic the irony is you mentioned authentic the irony is you mentioned Gary Vee he's famous for saying Gary Vee he's famous for saying Gary Vee he's famous for saying marketers ruin everything gen Z's marketers ruin everything gen Z's marketers ruin everything gen Z's approach to making something look approach to making something look approach to making something look natural the way that they will purposely natural the way that they will purposely natural the way that they will purposely wait to film so that the light beam wait to film so that the light beam wait to film so that the light beam coming through the window is just on coming through the window is just on coming through the window is just on them only because you cannot film a them only because you cannot film a them only because you cannot film a cooking video If there's not an organic cooking video If there's not an organic cooking video If there's not an organic light beam shining on your plate of light beam shining on your plate of light beam shining on your plate of overnight oats that is just as curated overnight oats that is just as curated overnight oats that is just as curated as setting up a key light in fact it's as setting up a key light in fact it's as setting up a key light in fact it's more curated cuz you can only shoot for more curated cuz you can only shoot for more curated cuz you can only shoot for 32 minutes per day or else the sun's 32 minutes per day or else the sun's 32 minutes per day or else the sun's rays will go to the next window so it's rays will go to the next window so it's rays will go to the next window so it's not that one is more authentic than the not that one is more authentic than the not that one is more authentic than the other but it is so ironic and and

other but it is so ironic and and other but it is so ironic and and curious I guess paradoxical to see the curious I guess paradoxical to see the curious I guess paradoxical to see the shift on the pendulum from like the shift on the pendulum from like the shift on the pendulum from like the complete gloss to the cuz we've seen complete gloss to the cuz we've seen complete gloss to the cuz we've seen those same videos we've talked about those same videos we've talked about those same videos we've talked about them on the show before and it's true them on the show before and it's true them on the show before and it's true they go viral because you click on them they go viral because you click on them they go viral because you click on them and you're like oh this is real this is and you're like oh this is real this is and you're like oh this is real this is definitely not stag or rehearsed at all definitely not stag or rehearsed at all definitely not stag or rehearsed at all yes it is like they still set up a yes it is like they still set up a yes it is like they still set up a camera in their room yeah absolutely yep camera in their room yeah absolutely yep camera in their room yeah absolutely yep talk to me about the first 30 seconds of talk to me about the first 30 seconds of talk to me about the first 30 seconds of these uh of these YouTube videos such an these uh of these YouTube videos such an these uh of these YouTube videos such an important part of production you've got important part of production you've got important part of production you've got a 60-minute podcast you want people to a 60-minute podcast you want people to a 60-minute podcast you want people to dedicate time to how do you like to dedicate time to how do you like to dedicate time to how do you like to structure those first 30 seconds do you structure those first 30 seconds do you structure those first 30 seconds do you dive right into the show are you showing dive right into the show are you showing dive right into the show are you showing teas is the way Colin and Samir do I teas is the way Colin and Samir do I teas is the way Colin and Samir do I know you mentioned them there's um what know you mentioned them there's um what know you mentioned them there's um what we did with uh lrae he just interviewed we did with uh lrae he just interviewed we did with uh lrae he just interviewed Jackie Hill Perry and uh it went it went Jackie Hill Perry and uh it went it went Jackie Hill Perry and uh it went it went powerful man it got over half a million powerful man it got over half a million powerful man it got over half a million views and the first 30 to 45 seconds is views and the first 30 to 45 seconds is views and the first 30 to 45 seconds is it is exactly what you think it's a it is exactly what you think it's a it is exactly what you think it's a quick in and out of certain different quick in and out of certain different quick in and out of certain different topics they're not even they're just topics they're not even they're just topics they're not even they're just stacking on top of each other and it stacking on top of each other and it stacking on top of each other and it feels really intense and then it goes to feels really intense and then it goes to feels really intense and then it goes to the podcast there was no ad promos or the podcast there was no ad promos or the podcast there was no ad promos or extra teasers outside of that it was extra teasers outside of that it was extra teasers outside of that it was just 45 second Banger to lock you in just 45 second Banger to lock you in just 45 second Banger to lock you in very simple sound design behind it with very simple sound design behind it with very simple sound design behind it with very low music and then go straight to very low music and then go straight to very low music and then go straight to the podcast so I think that is helpful the podcast so I think that is helpful the podcast so I think that is helpful and then you see people like Shannon and then you see people like Shannon and then you see people like Shannon sharp interviewing Cat Williams with 40 sharp interviewing Cat Williams with 40 sharp interviewing Cat Williams with 40 plus million views on YouTube and they plus million views on YouTube and they plus million views on YouTube and they just get straight to the podcast so um I

just get straight to the podcast so um I just get straight to the podcast so um I think you just have to pick and choose think you just have to pick and choose think you just have to pick and choose and have like genuine creative and have like genuine creative and have like genuine creative discernment on how you want to go about discernment on how you want to go about discernment on how you want to go about it some episodes you might need a banger it some episodes you might need a banger it some episodes you might need a banger trailer right at the front end and trailer right at the front end and trailer right at the front end and there's some where the title alone is there's some where the title alone is there's some where the title alone is going to sell it right who whatever that going to sell it right who whatever that going to sell it right who whatever that title is and who that guest is you might title is and who that guest is you might title is and who that guest is you might just want to go straight into it and not just want to go straight into it and not just want to go straight into it and not do a teaser they know what they're there do a teaser they know what they're there do a teaser they know what they're there for that's why I referenced the Cat for that's why I referenced the Cat for that's why I referenced the Cat Williams one so um I think you have to Williams one so um I think you have to Williams one so um I think you have to tap into creative discernment on on tap into creative discernment on on tap into creative discernment on on doing that because you don't have to do doing that because you don't have to do doing that because you don't have to do it every time especially cuz PE again it every time especially cuz PE again it every time especially cuz PE again people's minds and what they're craving people's minds and what they're craving people's minds and what they're craving is always changing every year online how is always changing every year online how is always changing every year online how hard is it to schedule Talent working hard is it to schedule Talent working hard is it to schedule Talent working with Talent is uh it's not too with Talent is uh it's not too with Talent is uh it's not too complicated when you have them locked in complicated when you have them locked in complicated when you have them locked in does that make any sense like when does that make any sense like when does that make any sense like when they've said yes and they like you and they've said yes and they like you and they've said yes and they like you and they trust you and you've made it very they trust you and you've made it very they trust you and you've made it very easy it's great it's you just have to easy it's great it's you just have to easy it's great it's you just have to find the date what what does take time find the date what what does take time find the date what what does take time is trying to get somebody to say yes is trying to get somebody to say yes is trying to get somebody to say yes like that's the one of trying to get like that's the one of trying to get like that's the one of trying to get someone to come in I'll give you a great someone to come in I'll give you a great someone to come in I'll give you a great example we were in Los Angeles two weeks example we were in Los Angeles two weeks example we were in Los Angeles two weeks ago with lrae and we wanted to get ago with lrae and we wanted to get ago with lrae and we wanted to get George jenko on George jenko has engaged George jenko on George jenko has engaged George jenko on George jenko has engaged with our content uh we connected with with our content uh we connected with with our content uh we connected with his agency and they were like oh yeah we his agency and they were like oh yeah we his agency and they were like oh yeah we love lrae that that would be amazing and love lrae that that would be amazing and love lrae that that would be amazing and then trying to lock it in it was it just

then trying to lock it in it was it just then trying to lock it in it was it just could not happen it was like could not happen it was like could not happen it was like non-existent if that makes any sense so non-existent if that makes any sense so non-existent if that makes any sense so um that's that's where you're going to um that's that's where you're going to um that's that's where you're going to have to struggle and sometimes you have have to struggle and sometimes you have have to struggle and sometimes you have to be okay with letting it go I wish it to be okay with letting it go I wish it to be okay with letting it go I wish it felt like a like a cold sales call that felt like a like a cold sales call that felt like a like a cold sales call that you could just keep grinding and you could just keep grinding and you could just keep grinding and grinding to get them on but what I've grinding to get them on but what I've grinding to get them on but what I've learned with Talent is relationship and learned with Talent is relationship and learned with Talent is relationship and Optics are everything especially if you Optics are everything especially if you Optics are everything especially if you don't know them personally cuz you don't don't know them personally cuz you don't don't know them personally cuz you don't want to be a tryhard and scare them away want to be a tryhard and scare them away want to be a tryhard and scare them away so if they don't bite after maybe the so if they don't bite after maybe the so if they don't bite after maybe the first three pitches you just kind of got first three pitches you just kind of got first three pitches you just kind of got to walk away and let it be what it's to walk away and let it be what it's to walk away and let it be what it's going to be yeah we've had that recently going to be yeah we've had that recently going to be yeah we've had that recently with one church that we've invited on to with one church that we've invited on to with one church that we've invited on to the show everyone would know this church the show everyone would know this church the show everyone would know this church and they reached out to me first and and they reached out to me first and and they reached out to me first and they were like hey man love what you're they were like hey man love what you're they were like hey man love what you're doing could you like look at our stuff doing could you like look at our stuff doing could you like look at our stuff we'd love to pick your brain and we'd love to pick your brain and we'd love to pick your brain and typically I say no to those requests but typically I say no to those requests but typically I say no to those requests but I recognize it was song so he did right I recognize it was song so he did right I recognize it was song so he did right right yeah kidding who was it it don't right yeah kidding who was it it don't right yeah kidding who was it it don't listen to anything he says I'm joking so listen to anything he says I'm joking so listen to anything he says I'm joking so I get on a call with did you say it was I get on a call with did you say it was I get on a call with did you say it was Hill song I did but it was a Hill song I did but it was a Hill song I did but it was a joke you should you know what Brady we joke you should you know what Brady we joke you should you know what Brady we need we need to make that happen that need we need to make that happen that need we need to make that happen that there are ties between this church and there are ties between this church and there are ties between this church and Hillson but I'll tell you who it was Hillson but I'll tell you who it was Hillson but I'll tell you who it was after the after the after the call so I I get on a call with them I'm call so I I get on a call with them I'm call so I I get on a call with them I'm giving them my best stuff and they're giving them my best stuff and they're giving them my best stuff and they're like yeah this is great they're taking like yeah this is great they're taking like yeah this is great they're taking notes so this is like this is a pretty notes so this is like this is a pretty notes so this is like this is a pretty common occurrence where a church wants common occurrence where a church wants common occurrence where a church wants to talk to me okay great so then after to talk to me okay great so then after to talk to me okay great so then after I'm like oh you know we'd love to have I'm like oh you know we'd love to have I'm like oh you know we'd love to have you on our podcast you mentioned some you on our podcast you mentioned some you on our podcast you mentioned some things and I went down these specifics I things and I went down these specifics I things and I went down these specifics I was like this and this and this and this was like this and this and this and this was like this and this and this and this I was like I think those specific items

I was like I think those specific items I was like I think those specific items are our audience would love to hear are our audience would love to hear are our audience would love to hear about they're very receptive we'd love about they're very receptive we'd love about they're very receptive we'd love to do it reach out we get a Time on the to do it reach out we get a Time on the to do it reach out we get a Time on the calendar day of man this is crazy it's calendar day of man this is crazy it's calendar day of man this is crazy it's actually Christmas now I like actually Christmas now I like actually Christmas now I like yeah it's always Christmas when it was yeah it's always Christmas when it was yeah it's always Christmas when it was always going to be Christmas when we always going to be Christmas when we always going to be Christmas when we broke this can't do it okay fine and broke this can't do it okay fine and broke this can't do it okay fine and then we um we reschedule wow this is then we um we reschedule wow this is then we um we reschedule wow this is crazy we actually have a book launch for crazy we actually have a book launch for crazy we actually have a book launch for the pastor and okay reschedule third the pastor and okay reschedule third the pastor and okay reschedule third time whoa did you know Easter is it time whoa did you know Easter is it time whoa did you know Easter is it March this mon like yes I know resed and March this mon like yes I know resed and March this mon like yes I know resed and at the third time I was like just not we at the third time I was like just not we at the third time I was like just not we don't need to Res like yeah we don't don't need to Res like yeah we don't don't need to Res like yeah we don't need we don't need to force it this much need we don't need to force it this much need we don't need to force it this much uh and and this happens with creatives uh and and this happens with creatives uh and and this happens with creatives it was kind of the reason that I asked it was kind of the reason that I asked it was kind of the reason that I asked this question is that creatives are this question is that creatives are this question is that creatives are often not really the best with their often not really the best with their often not really the best with their time I I work a lot with people in the time I I work a lot with people in the time I I work a lot with people in the business world and business folks are business world and business folks are business world and business folks are very frequently um good at responding very frequently um good at responding very frequently um good at responding they have calendars they have assistance they have calendars they have assistance they have calendars they have assistance it's all locked in you start working it's all locked in you start working it's all locked in you start working with the creative and part of what makes with the creative and part of what makes with the creative and part of what makes that creative great is that they're kind that creative great is that they're kind that creative great is that they're kind of just like I need to navigate in this of just like I need to navigate in this of just like I need to navigate in this free space and if you start putting too free space and if you start putting too free space and if you start putting too many commitments on the creatives many commitments on the creatives many commitments on the creatives calendar it actually like drains the calendar it actually like drains the calendar it actually like drains the life of of them they know this about life of of them they know this about life of of them they know this about themselves and so they're not as quick themselves and so they're not as quick themselves and so they're not as quick to respond as maybe other personality to respond as maybe other personality to respond as maybe other personality types but when you can get them on and types but when you can get them on and types but when you can get them on and when you can get them talking you can when you can get them talking you can when you can get them talking you can really get gold and so sometimes it is really get gold and so sometimes it is really get gold and so sometimes it is worth mining for it other times you know worth mining for it other times you know worth mining for it other times you know hey you gotta just say it's time to move hey you gotta just say it's time to move hey you gotta just say it's time to move on yeah one of the questions that we get on yeah one of the questions that we get on yeah one of the questions that we get asked a lot by our audience we get lots asked a lot by our audience we get lots asked a lot by our audience we get lots of thoughtful questions into the show uh of thoughtful questions into the show uh of thoughtful questions into the show uh but one of the most frequent is one of but one of the most frequent is one of but one of the most frequent is one of the most Elementary questions but it's

the most Elementary questions but it's the most Elementary questions but it's asked so often that I want to ask it to asked so often that I want to ask it to asked so often that I want to ask it to you as well folks write in and say what you as well folks write in and say what you as well folks write in and say what gear are you using what are you shooting gear are you using what are you shooting gear are you using what are you shooting your podcast with what mics are you your podcast with what mics are you your podcast with what mics are you recording on what audio interface are recording on what audio interface are recording on what audio interface are you using how are you making your you using how are you making your you using how are you making your podcast look and sound so clean and so podcast look and sound so clean and so podcast look and sound so clean and so we've answered that question for we've answered that question for we've answered that question for ourselves but now I I pose a question to ourselves but now I I pose a question to ourselves but now I I pose a question to you Hector what kind of gear are you you Hector what kind of gear are you you Hector what kind of gear are you using for for these two shows or any of using for for these two shows or any of using for for these two shows or any of your shows what kind of what mics do you your shows what kind of what mics do you your shows what kind of what mics do you favor you already talked about the favor you already talked about the favor you already talked about the cameras a little bit talk to us a little cameras a little bit talk to us a little cameras a little bit talk to us a little uh talk to the Gearheads for a moment uh talk to the Gearheads for a moment uh talk to the Gearheads for a moment let's get real practical with it so I'm let's get real practical with it so I'm let's get real practical with it so I'm going to make it really very simple for going to make it really very simple for going to make it really very simple for if you say it depends so help if you say it depends so help if you say it depends so help me you can have a full podcast set up it me you can have a full podcast set up it me you can have a full podcast set up it can sound amazing look amazing with what can sound amazing look amazing with what can sound amazing look amazing with what I use and I use this for both Tim and I use and I use this for both Tim and I use and I use this for both Tim and traveling I travel with this gear in two traveling I travel with this gear in two traveling I travel with this gear in two backpacks as carry-ons I never have to backpacks as carry-ons I never have to backpacks as carry-ons I never have to check my stuff I'm able to get in get check my stuff I'm able to get in get check my stuff I'm able to get in get out so um I use two Sony fx3s and then I out so um I use two Sony fx3s and then I out so um I use two Sony fx3s and then I use a Sony a73 just as my wide shot if I use a Sony a73 just as my wide shot if I use a Sony a73 just as my wide shot if I want to use use it um that's if the want to use use it um that's if the want to use use it um that's if the guests get up and they do like a dance guests get up and they do like a dance guests get up and they do like a dance or they want to be crazy but I almost or they want to be crazy but I almost or they want to be crazy but I almost never use that shot it's only as a never use that shot it's only as a never use that shot it's only as a backup and then I use uh the is it benro backup and then I use uh the is it benro backup and then I use uh the is it benro yeah I use benro tripods the little yeah I use benro tripods the little yeah I use benro tripods the little carbon fiber ones they're tiny they're carbon fiber ones they're tiny they're carbon fiber ones they're tiny they're small and they can fit in your backpack small and they can fit in your backpack small and they can fit in your backpack I use two of those use a road cter Pro I use two of those use a road cter Pro I use two of those use a road cter Pro two then I use a ad mini pro two then I use a ad mini pro two then I use a ad mini pro ISO and then you have to have a I forgot ISO and then you have to have a I forgot ISO and then you have to have a I forgot what the correct there's a cable there's what the correct there's a cable there's what the correct there's a cable there's a certain cable you connect to your atom a certain cable you connect to your atom a certain cable you connect to your atom to your roadter and it's able to sync up

to your roadter and it's able to sync up to your roadter and it's able to sync up all your audio and video so when you all your audio and video so when you all your audio and video so when you edit I mean all you need to do is add an edit I mean all you need to do is add an edit I mean all you need to do is add an intro outro color it you have a full intro outro color it you have a full intro outro color it you have a full episode within 20 minutes right uh fully episode within 20 minutes right uh fully episode within 20 minutes right uh fully edited so I mean that's that is edited so I mean that's that is edited so I mean that's that is literally my setup outside of uh the literally my setup outside of uh the literally my setup outside of uh the other cables HDMI cables USB C's all other cables HDMI cables USB C's all other cables HDMI cables USB C's all that but that is how simple I like to that but that is how simple I like to that but that is how simple I like to roll cuz especially when I'm traveling roll cuz especially when I'm traveling roll cuz especially when I'm traveling with Tim sometimes we're we're setting with Tim sometimes we're we're setting with Tim sometimes we're we're setting up in some random Studio we're setting up in some random Studio we're setting up in some random Studio we're setting up in a hotel it's just nice to have up in a hotel it's just nice to have up in a hotel it's just nice to have gear act and count on that doesn't take gear act and count on that doesn't take gear act and count on that doesn't take me longer than 15 minutes to set up Yeah me longer than 15 minutes to set up Yeah me longer than 15 minutes to set up Yeah the more complicated it becomes the more the more complicated it becomes the more the more complicated it becomes the more likely something goes wrong the more likely something goes wrong the more likely something goes wrong the more likely you do a recording with Talent likely you do a recording with Talent likely you do a recording with Talent youve flown all the way there you've youve flown all the way there you've youve flown all the way there you've flown them out it's like ah actually flown them out it's like ah actually flown them out it's like ah actually this happened which is of course every this happened which is of course every this happened which is of course every podcast producers nightmare you've been podcast producers nightmare you've been podcast producers nightmare you've been at this for a couple of years now with at this for a couple of years now with at this for a couple of years now with these shows uh and the new company these shows uh and the new company these shows uh and the new company Hector I wanted to you know throw an Hector I wanted to you know throw an Hector I wanted to you know throw an impromptu question at you what are some impromptu question at you what are some impromptu question at you what are some of of kind of the mistakes that you've of of kind of the mistakes that you've of of kind of the mistakes that you've made along the way that you look back at made along the way that you look back at made along the way that you look back at that you're saying ah you know what we that you're saying ah you know what we that you're saying ah you know what we learned this perhaps wisdom you can pass learned this perhaps wisdom you can pass learned this perhaps wisdom you can pass on to folks so that they don't make the on to folks so that they don't make the on to folks so that they don't make the same mistake I always want to go like same mistake I always want to go like same mistake I always want to go like moralistically whenever I talk about moralistically whenever I talk about moralistically whenever I talk about these things instead of just like these things instead of just like these things instead of just like practical stuff because I feel like all practical stuff because I feel like all practical stuff because I feel like all all the answers for being for being like all the answers for being for being like all the answers for being for being like any Tech question workflow I feel like any Tech question workflow I feel like any Tech question workflow I feel like most people can figure that out on a most people can figure that out on a most people can figure that out on a YouTube video for me the first thing YouTube video for me the first thing YouTube video for me the first thing that props up is that props up is that props up is I would highly encourage you to self

I would highly encourage you to self I would highly encourage you to self differentiate I'm talking from a differentiate I'm talking from a differentiate I'm talking from a personal level what I mean by that is personal level what I mean by that is personal level what I mean by that is you cannot get lost in your work you you cannot get lost in your work you you cannot get lost in your work you just cannot have your identity and what just cannot have your identity and what just cannot have your identity and what you're doing especially when you're a you're doing especially when you're a you're doing especially when you're a creative your support system you're creative your support system you're creative your support system you're there making someone else's dreams come there making someone else's dreams come there making someone else's dreams come true a lot of times if you're making true a lot of times if you're making true a lot of times if you're making really good money and that's what you really good money and that's what you really good money and that's what you want to do for a living it can be a nice want to do for a living it can be a nice want to do for a living it can be a nice high to go off of but when a lot of that high to go off of but when a lot of that high to go off of but when a lot of that stuff and that smoke kind of clears up stuff and that smoke kind of clears up stuff and that smoke kind of clears up you can be stuck in a scenario where you can be stuck in a scenario where you can be stuck in a scenario where like what am I doing I I want to start like what am I doing I I want to start like what am I doing I I want to start my own thing but I can't cuz I'm tied to my own thing but I can't cuz I'm tied to my own thing but I can't cuz I'm tied to this and I would just encourage you this and I would just encourage you this and I would just encourage you always use that phrase in your head self always use that phrase in your head self always use that phrase in your head self differentiate do not get lost in your differentiate do not get lost in your differentiate do not get lost in your craft it's just a simple assignment that craft it's just a simple assignment that craft it's just a simple assignment that God has given you right all we have to God has given you right all we have to God has given you right all we have to do in life is make disciples pretty do in life is make disciples pretty do in life is make disciples pretty clear pretty simple in regards to your clear pretty simple in regards to your clear pretty simple in regards to your workflow I would let work be work do workflow I would let work be work do workflow I would let work be work do amazing things and outside of that do amazing things and outside of that do amazing things and outside of that do the other things that you feel like God the other things that you feel like God the other things that you feel like God has asked you to do because I have lost has asked you to do because I have lost has asked you to do because I have lost myself trying to make other people's myself trying to make other people's myself trying to make other people's dreams come true for talent and I'm dreams come true for talent and I'm dreams come true for talent and I'm always left more depressed more anxious always left more depressed more anxious always left more depressed more anxious more more more unfulfilled lost so I would just unfulfilled lost so I would just unfulfilled lost so I would just encourage you if you're able to do that encourage you if you're able to do that encourage you if you're able to do that and you're able to split both of those and you're able to split both of those and you're able to split both of those sectors you won't lose yourself you just sectors you won't lose yourself you just sectors you won't lose yourself you just don't especially as a creative how many don't especially as a creative how many don't especially as a creative how many artists do we hear they get to the fame artists do we hear they get to the fame artists do we hear they get to the fame and the height of what they want and and the height of what they want and and the height of what they want and they still don't know who they are right they still don't know who they are right they still don't know who they are right it you've you've heard this story since

it you've you've heard this story since it you've you've heard this story since forever so I would just really encourage forever so I would just really encourage forever so I would just really encourage you if if you're on the other side and you if if you're on the other side and you if if you're on the other side and you are producing someone else's thing you are producing someone else's thing you are producing someone else's thing don't lose yourself in the process of it don't lose yourself in the process of it don't lose yourself in the process of it you are far more valuable than producing you are far more valuable than producing you are far more valuable than producing someone's show producing someone's thing someone's show producing someone's thing someone's show producing someone's thing you just cannot lose yourself it's going you just cannot lose yourself it's going you just cannot lose yourself it's going to affect your entire life beautiful and to affect your entire life beautiful and to affect your entire life beautiful and profound words to end on Hector where profound words to end on Hector where profound words to end on Hector where should we be following along with what should we be following along with what should we be following along with what uh bide app is up to in all the great uh bide app is up to in all the great uh bide app is up to in all the great shows that you have currently uh but shows that you have currently uh but shows that you have currently uh but also in the pipeline myspace.com also in the pipeline myspace.com also in the pipeline myspace.com AOL uh AOL uh AOL uh [Laughter] [Laughter] [Laughter] msn.com I'm just playing uh you could msn.com I'm just playing uh you could msn.com I'm just playing uh you could find me at Hector Alex Guerero on find me at Hector Alex Guerero on find me at Hector Alex Guerero on Instagram and then uh I think it's just Instagram and then uh I think it's just Instagram and then uh I think it's just bidea um is where you'll see all of our bidea um is where you'll see all of our bidea um is where you'll see all of our talent and all the cool things that we talent and all the cool things that we talent and all the cool things that we have coming up thank you for coming on have coming up thank you for coming on have coming up thank you for coming on the show Hector and thank you everyone the show Hector and thank you everyone the show Hector and thank you everyone for your time attention and Trust we'll for your time attention and Trust we'll for your time attention and Trust we'll talk to to you next talk to to you next talk to to you next week I thought when we we going to week I thought when we we going to week I thought when we we going to Montreal we'd eat a bunch of meat pies Montreal we'd eat a bunch of meat pies Montreal we'd eat a bunch of meat pies but I haven't really come across that but I haven't really come across that but I haven't really come across that don't the Kaka eat meat pies isn't that don't the Kaka eat meat pies isn't that don't the Kaka eat meat pies isn't that traditional kipa Fair yeah but it's like traditional kipa Fair yeah but it's like traditional kipa Fair yeah but it's like I think it's like your Grandma makes I think it's like your Grandma makes I think it's like your Grandma makes them you know why is there not like a them you know why is there not like a them you know why is there not like a like your Grammy used to make at like your Grammy used to make at like your Grammy used to make at restaurant listen you're asking good restaurant listen you're asking good restaurant listen you're asking good questions